Dundee Precious Metals Graphic Standards Manual 2021

Page 33

USB storage keys

Umbrellas

Pocket knives

Dundee Precious Metals Tsumeb

Buttons and badges

Exceptions for INTERNAL EVENTS ONLY

Dundee Precious Metals Tsumeb

Use of the logo on colourful shirts or other collateral for internal events There are occasions where bright colours may play an effective role, whether it’s differentiating teams using coloured t-shirts or using multi-coloured balloons at an internal event. It is acceptable to use the black only logo on light coloured backgrounds (non-standard colours like pink, yellow or grey).​ The white logo may be used on non-standard dark colours in these specific cases. It is important to note that these exceptions to logo use apply only to INTERNAL EVENTS.

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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

In the case of artwork for umbrellas and flags, the logo will be silkscreened onto the fabric. Most suppliers will require a spot colour .eps or.ai version of the logo. Depending on budget, either the twocolour, or the screened Blue PMS 288 version of the logo is best on white. If the fabric is a dark blue, then a white logo should be used. The art work to send for a white treatment would be the Black only .eps or .ai file, and specify white as the ink colour. In situations where there is a very small space for branding (ie. the pocket knife at left), the name can be used in place of the logo. The name should be typeset in the corporate font (Futura Regular or Bold, or Futura Futuris).


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Design and photography

1min
page 54

Illustration, video creation and language

1min
page 55

Final screen for television

0
pages 52-53

PowerPoint presentations

3min
pages 48-49

Our Web site

2min
pages 46-47

Reports

3min
page 43

Using our logo online

0
page 44

Internal communications and newsletters

0
page 42

Magazine and newspaper ads

1min
page 40

Emergency vehicles and cranes

0
page 39

Event Materials

1min
pages 36-37

Buildings, doors, locators, window cling and sand-blasted on glass doors

0
page 35

Banners, posters, billboard, outdoor signage and flags

0
page 34

Pens, key chains, mugs, water bottles

1min
page 32

Umbrellas, buttons, pocket knives, memory sticks and other small items

1min
page 33

Envelopes

1min
page 27

Letterhead

1min
page 26

Business cards

1min
page 25

File formats for printing

1min
page 24

Using Assets introduction

0
page 18

Fonts: print and url style

0
page 19

Typography in the logo

0
page 16

Use of logo over illustrations and graphics

1min
page 15

Logo relationships

1min
page 17

Use of logo over photos

0
page 14

Logo colours and versions

1min
page 9

Incorrect use of logo elements

0
page 13

Examples of incorrect logo use

1min
page 12

Our Vision. Our Mission. Our core values

1min
page 6

The power of a strong brand

1min
page 5

Brand promise / brand voice

1min
page 4

Logo colour treatments on backgrounds

1min
page 10

What our logo means

0
page 7
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