Dundee Precious Metals Graphic Standards Manual 2021

Page 33

USB storage keys

Umbrellas

Pocket knives

Dundee Precious Metals Tsumeb

Buttons and badges

Exceptions for INTERNAL EVENTS ONLY

Dundee Precious Metals Tsumeb

Use of the logo on colourful shirts or other collateral for internal events There are occasions where bright colours may play an effective role, whether it’s differentiating teams using coloured t-shirts or using multi-coloured balloons at an internal event. It is acceptable to use the black only logo on light coloured backgrounds (non-standard colours like pink, yellow or grey).​ The white logo may be used on non-standard dark colours in these specific cases. It is important to note that these exceptions to logo use apply only to INTERNAL EVENTS.

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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

In the case of artwork for umbrellas and flags, the logo will be silkscreened onto the fabric. Most suppliers will require a spot colour .eps or.ai version of the logo. Depending on budget, either the twocolour, or the screened Blue PMS 288 version of the logo is best on white. If the fabric is a dark blue, then a white logo should be used. The art work to send for a white treatment would be the Black only .eps or .ai file, and specify white as the ink colour. In situations where there is a very small space for branding (ie. the pocket knife at left), the name can be used in place of the logo. The name should be typeset in the corporate font (Futura Regular or Bold, or Futura Futuris).


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Dundee Precious Metals Graphic Standards Manual 2021 by Yorkminster Stakeholder Communications - Issuu