SECTION 3 > PRINT > ADS AND PROMOTION Artwork for ads is usually supplied as a print-ready pdf to the publication’s specifications. By supplying a final pdf, you maintain complete control over the content of the ad, and this helps support and maintain the DPM branding. Sometimes a publication will offer a discounted rate if you allow them to “pub set” an ad. To do this, you will need to specify the font treatment as well as supplying the proper digital file for the logo, and if you are using images, you will need to be sure that they are the appropriate resolution and size. Most magazines run at 300 dpi and most newspapers require 200 dpi, but it is important to follow the publication’s specifications.
ADVERTISEMENTS
Black & white newspaper ad (1/2 page vertical tabloid)
Four-colour magazine ads
A short and powerful headline A subhead that qualifies the headline or adds interest
Nam haribus ate non peris sequibusam conectibusa illit qui ventiat emporum eossi torporis expel ide nonem. Mus, to quatur molupic ipicime turitibeatin pro odit assunt. Tur acesequunt que voluptatur rent. Oluptatibus ate es que core delit la ventis natusa sumque aut est rae venis ex ex earum autatia sedit mo blaborrumque e
www.dundeeprecious.com
DPMK_AmCham ad_2015_Outlines.indd 1
2015-07-09 8:00 AM
Four colour newspaper ad (1/2 page horizontal tabloid)
A short and powerful headline A subhead that qualifies the headline or adds interest
Note: It is important to use the same language version of the logo, as is used in the accompanying text.
Nam haribus ate non peris sequibusam conectibusa illit qui ventiat emporum eossi torporis expel ide nonem. Mus, to quatur molupic ipicime turitibeatin pro odit assunt. Tur acesequunt que voluptatur rent. Oluptatibus ate es que core delit la ventis natusa sumque aut est rae venis ex
www.dundeeprecious.com
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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