THE POWER OF A STRONG BRAND One brand is the idea that binds us together as one company and the idea that distinguishes us from other mining and smelting companies: • A Brand is a promise that we make to all stakeholders. It’s a promise that must be consistently delivered— everyday at every touch point. If any one of us breaks this promise it erodes trust.
• A Brand is short form of our core values that guides our behaviours. It’s not what you say; it’s what you do (even when you don’t think anyone is watching).
• A Brand is the unique personality and emotional connection that we have with our stakeholders.
CORPORATE VS. LOCAL LOGO GUIDELINES There is no hard and fast answer to when and where to use the corporate logo vs. a local version, however here are some guiding principles: • Use the corporate logo where the message may be covering more than one location. For example and advertisement that may be seen in Krumovgrad and Chelopech should include the corporate logo. • All materials that suggest a reference to all sites should use the corporate logo. For example an industry exhibit booth -no matter where it is located, should use the corporate logo. • All small space locations should use the corporate logo. For example on USB drives or writing pens should use the ccorporate logo. • When the address is included and space is limited use the corporate logo. For example on business cards it is best to use the corporate logo. 5
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
• The local logo should be used on site specific situations. For example, permanent building signage and flags, security ID badges, as well as directional roadside signage should use the local logo. • The local logo should be used on materials that can instill team pride. For example uniforms, promotional shirts and hats should use the local logo. • The local logo should be used on materials that share site specific information. For example, newsletters, memos, order forms should use the local logo.
