Dundee Precious Metals Graphic Standards Manual 2021

Page 9

COLOUR Logo colour palette

BLUE Pantone 288

GOLD Pantone 110

Colour values for coated stocks

Colour values for uncoated stocks

Blue PMS 288 C C-100 M-87.9 Y-26.99 K-18.77 R-9 G-40 B-105

Blue PMS 288 U C-85.57 M-71.92 Y-21.86 K-5.52 R-0 G-82 B-149

Gold PMS 110 C C-15.67 M-31.33 Y-100 K-.31 R-220 G-171 B-39

Gold PMS 110 U C-19.89 M-36.37 Y-100 K-.85 R-229 G-191 B-24

BLUE Pantone 288 30% tint used in one-colour logo treatment

Two-colour logo

As above. Region name is 43% tint of Gold PMS 110

One-colour logo

Blue PMS 288 C / Blue PMS 288 U

PRECIOUS METALS 9

GOLD Pantone 110 43% tint for secondary gold in two-colour logo

DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

One-colour halftone logo

Blue PMS 288 C / Blue PMS 288 U Region name is knocked out in white

There are a number of colour treatments for the logo. Two-colour, black only (and halftone), PMS Blue only (and two tone), and white (knockout). It is preferred that the logo be used in its twocolour form, but there may be instances where it is more economical to use one-colour (ie internal memos and some collateral material involving silkscreening). All logos are provided in ai, eps and jpeg formats, and in CMYK and RGB modes to suit all media needs. Go to the Brand Assets site.


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Design and photography

1min
page 54

Illustration, video creation and language

1min
page 55

Final screen for television

0
pages 52-53

PowerPoint presentations

3min
pages 48-49

Our Web site

2min
pages 46-47

Reports

3min
page 43

Using our logo online

0
page 44

Internal communications and newsletters

0
page 42

Magazine and newspaper ads

1min
page 40

Emergency vehicles and cranes

0
page 39

Event Materials

1min
pages 36-37

Buildings, doors, locators, window cling and sand-blasted on glass doors

0
page 35

Banners, posters, billboard, outdoor signage and flags

0
page 34

Pens, key chains, mugs, water bottles

1min
page 32

Umbrellas, buttons, pocket knives, memory sticks and other small items

1min
page 33

Envelopes

1min
page 27

Letterhead

1min
page 26

Business cards

1min
page 25

File formats for printing

1min
page 24

Using Assets introduction

0
page 18

Fonts: print and url style

0
page 19

Typography in the logo

0
page 16

Use of logo over illustrations and graphics

1min
page 15

Logo relationships

1min
page 17

Use of logo over photos

0
page 14

Logo colours and versions

1min
page 9

Incorrect use of logo elements

0
page 13

Examples of incorrect logo use

1min
page 12

Our Vision. Our Mission. Our core values

1min
page 6

The power of a strong brand

1min
page 5

Brand promise / brand voice

1min
page 4

Logo colour treatments on backgrounds

1min
page 10

What our logo means

0
page 7
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.