The California Lumber Merchant - April 1926

San Fraacirco O6cc l6lXl Hobart Building

Here are shown jotlr million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, tanks, pipes, silos, etc.

Manager

A. C. MERRYMAN Advertiring

J. E. MARTIN Mgr. San Fnnciro Office

W. T. BLACK Mgr. Prtlud Ofiice

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,ptr6littr*

Subrcription Pricc, $2If0 per Year Single Copicr,25 centr each.

How Lumber Looks

It wa.r amusing, the early part of this month, to note tlre somewhat caurtic comments in two contemporary Pacific Coast publieationsr'on the market report given in our April first issue.

One asked, "What cotutitutes a quiet market? If a hundred million feet a month ir quiet, then Loe Angeles is quiet tt

The fact is that the Los Angelec harbor unloaded a little oyer one hrmdred and forty million feet of ltmrber during the month in question, the sarne rnonth that the building permits ran very cloce to $l4r00Or(XX).

It wasn't quiet, that is a fact, but the word "active" ir generally arsociated with hedtby activity and profrtr, rather than a mad scramble for a lot of busines scattered arnong a lot of business men, all taking their orders at a loog and cusring themoelve's for so doing. Believe we will gtick to the firrt ars€rtion in spite of the criticism.

Another journd complaind of the April furt report in which we caid that the retailer continued to sacrifice profrtr for volume, and later stated that this would pouibly alro apply to the wholeeale man. They ask, "Why rlam the retailer and touch the wholecaler gently?" etc. "There is romething rotten in Denmarkr" etc.

Isn't it a fact that the retail lumberman, erpecially in thir precent eituation, has more control over his actions in buying and relling, than does the man who we are recogrrizing ar a "wholesaler?" Many things enter into an explanation of thir statement, the prerent financial condition of the mills, tte apparent eagerne* of the boat orvners to keep their ships moving, the loaded condition of the Atlantic Coart dooks (with a very slow demand), the falling off of the Florida demand and other things. The wholecale man, today, is motre at the mercy of uncontrollable conditionr than is the retailer.

HOBART MILLSTO CUT 25,OOO,OOO FEET

: Hobart Mills, situated six miles from Truckee, is the lFccne of much activity at present as the company is getting ;feady to.open up on April 15th, a few days earlier than 'usual.

' G..,D. Oliver, general manager of ItheJr,Contemplate cutting 25,000,000 vear and will have 500 men employed of Departments in charge.

the company, states feet of lumber this with the usual heads

CHILOQUTN LUMBER CO. MrLL DESTROYED BY FIRE

Damage estimated at $100,000 occurred on Mar. 31 when the big sawmill of the Chiloquin Lumber Co at Chiloquin, 'Oregon, was destroyed by fire. The mill was on the Klamath.fndian Reservation, which is north of Klamath Falls, Oregon. : The Chiloquin Lumber Co. maintain offices in San Francisco.

Getting dovm to something like a report on the mark€t condition of today, there is very little change from trvo weeks ago.

Cargo business ir slow, very amall demand and priceo leave a lot to be deeired. There is still a large quantity coming in, eapecially to the southern po'rt, and the doclc have a goodly total piled up, "unaold."

To the night of the 13th, San Pedro will have received vesselE with a combined capacity of fifty-six millio'n feet. With s€venteen days to go; and at the same rate, April will see about the same total for thir port as did March. The yards are buying this stock just a.e they need it and for quick loading, and it is a fact that in m'any casec they are placing their orders at their own pricee.

The northern part of the rtate ir in a romenvhat chaotic condition as a result of the carpenters' rtrike and the next two weeks will see developments d'et€rmining whether the lumber market will be seriously affected.

Rail conditions, in the interior of the state, are in better rhape. Matry smdler communities are doing healthy building, rerulting in a steady denrand for lumber etockr end the man behind the gun is deriving benefits thereby.

Loc Angeles buitding permits for April to the night of the 13th, totalled a little over four million dollars.

The last weekly report from the West Coast Lurnbermen'c Accooiation ehowed a weekfs prodrrc{ion totdling 11OrOOO,OOO feet, saler 112 million and shipment! 1O7 million.

Y^A,RD FOR SALE

One of the best small yards in Loa Angeles dietrict. WilI take about $35,OOO cash to handle. IS MAKING MONEY. Address Box A-153, care California Lumber Merchant. 4-15-l

BEACH COMPANY TO OPEN SAWMILL

The S. G. Beach Lumber Company is making preparations to open the Plum Creek mill, which was closed all last year. A crew of about thirty men has been secured, and work will begin in the near future.

WESTWOOD LUMBER CO. OPEN OAKLAND OFFICE

The Westwood Lumber Co., manufacturers of Spruce and Yellorv Fir with mill operations at Wheeler, Oregon, have opened an office at 361 Hobart street, Oakland, rryith D. W. Taylor in charge. "Denver" was formerly connected with the California & Oregon Lumber Co. in their San Francisco office. Prior to his coming to California, he was connected with the lumber business in the Northwest for many years, and for several years was sales manager of the Puget Sound Sawmills & Shingle Co. at Bellingham, Washington. Later he was manager of the International Lumber Co., with ofifrces in Portland.

McCloud River Lumber Company Opens San Francisco Office

The McCloud River Lumber Company, manufacturers of California White and Sugar Pine with their large mill operations at lVlcCloud, California, have opened a San Francisco office at 1028-30 Monadnock Bldg. W. G. Kahman is in charge of the San Francisco office.

The company will handle their western sales from the San Francisco office. Mr. .Kahman, their San Francisco manager, \s_well known with_the pine trade throughout the country. He has been associatedwith the McClJud River Lumber Company for the past twelve years and at one time represented the company in the eastein territory. For the pa.st five-y_ears_ he has been in charge of the-company,s sales, with headquarters at the mill atfucCloud. California.

Fletcher & Frambes, -Inc., the well known Los Angeles lumber distributors, rvill represent the McCloud f,i.,r., Lumber Company in the Southern California and Arizona territories. Mr. Fletcher was a recent caller at the company's San Francisco office, rvhere he discussed business matters with Mr. Kahman.

John D. Spaulding With Sugar pine Sales Company

Johg D. Spaulding, well known California lumberman, recently became associated with the Sugar Pine Sales Company and will handle the sales of this concern. Mr. Spauld- ing has been connected with the pine industry for'manv years and was formerly manager bf ttte California Susar and White Pine Co. with headquarters in San Franciio. For the past two years he his been acting as western

IIOLBEER & GARS(I]I

sales_manager for the W. R. Pickering Lumber Co. at Kansas City.

. Edward P. Ivory of the _Sugar Pine Sales Company will leave on an extended trip in the east the latter pirt 6f the month, where he ivill give his attention to the promotion and trade extension activities of the company. - His trip rvill carry him as far east as New York and' Boston.

Paul Bunyan Club Entertainment

The Paul Bunyan Club entertained 100 of its members and friends at a cabaret dance at the legion hall Wednesday evening, March 24.

The entertainment was donated by various members of the club and among those who contiibuted the interestins features of the affair _were Mrs Woods, who sang a solo] accompanied by Mrs. McCorkle at the piano; paul'ine Min_ shall, who sang to an accompaniment by Kenneth Lofstedt on a ukelele; Paul Lessig, accompaniea by Wayne Carroll at the piano, and Bert Wilcox on a ukelell. '

Mrs Harry Mitchell and Mati Bennett were clever ex_ ponents of the Charleston, while Bert Wilcox delighted the guests with his clever foot work and stage appear-ance. In- terpretation of the butterfly dance was e*eiuted by Mrs. Harold Woods.

HENRY HINK LOOKING OVER SOUTHERN CALIFORNIA MARKET

Henry -Hi!k, Dolbeer & Carson Lumber Co., San Francisco, is in Southern California where he is lookin, olr., market conditions and calling on the trade in the L8s An_ geles and San Diego territories. He expects to be in the south about a week. The Dolbeer & Cirson Lumber Co. maintain a Southern California office in the pacific Mutuai Building, Los Angeles.

McCt0UD RIYER TUMBER C0. McCLOUD, CAUFORNIA

MANUFACTURERS

CALIFORNIA WHITE AND SUGAR PINE

LUMBER

BEVELLED SIDING MOULDINGS

BOX SHOOK

CUT SASH AND DOOR STOCK

ALSO

DOUGLAS FIR AND WHITE FIR

WESTERN SALES OFFICE

No. l02t-30 Monadnocl Building

681 Market St.

SAN FRANCISCO, CALIF.

W. G. KAHMAN

When in Hurnboldt County, Visit Our Mill Second and M Streeta, Eureka

Metnber s California Reduood Assocrafron

SALES M.ANAGER

SOUTHERN CALIFORNIA AND ARIZONA REPRESENTATIVES

FLETCHER & FRAMBES, INC.,

Rlvae - Strong Bulldlng

LOS ANGELES, CALIF.

California Looks Great

Bg Jacft Dionne

Never in the glorious history of this glorious state, did California close a winter in finer condition than she is today, or face a summer more completely filled with promise of every good sort.

There is just one thing that California MUST havs-in addition to the thousands of things that she just naturaiy has all the time-in order to prosper through the year, and that is SUFFICIENT RAINFALL IN THE WINTER SEASON'

And there is only one fear in California breasts through the winter, and that is that sufficient rainfall will not come. We have beautiful, wonderful, inspiring winters in California. The visitors inhale with joy the sunkissed air of the California winter.

But the California citizenship knows that the winter must not be TOO beautiful, wonderful, and inspiring, if things are to be well through the year. The rainy days MUST come.

During the past winter Southern California enjoyed particularly beautiful weather, with nothing but warm, clear sunshine for long weeks atatime. And the sunshine brought some worries to the Califorqia folks.

But all in due times the rains came, and when they came they carne in torrents, so that the mountains are deep with snow, the valleys are soaked with the moisture, and everything is ready for a marvelous production season.

Heavy rains and snows in the mountains in California means unlimited WATER and unlimited POWER for the seven months of rainless season when Mother Nature beams upon her garden spot of all the world, when the sunshine is absolutely dependable every day, this tair tana of California becomes a huge garden of Eden, unrivalled in its beauty' unapproachable in its productiv€r€ss,-a joy to the hearts, minds, and bodies of mankind-

So the coming summer should be a wonderful one.All things have combined to make itso. Business conditions in California are enjoying consistent, conseryative, dependable, and remarkable prosperity. Every legitimate business is flourishing. Financial and economic conditions in the stato are splendid.

We will have a great tourist tide this year. Florida is steaming hot and overrun with things that crawl and bite, in the summer time. The tide has turned, and this summer untold thousands will cross the continent by auto and train, to taste the delights of Califor4ia.

, And only those will remain behind, who cannot for insurmountable reasons, come.

There will be more wonderful things to see, do, eat, drink, and enjoy, in california this summer than anywhere else on the civilized globe.

Take all the great summering places of the two hemispheres, regardless of their name, fame, or location, and pile all their valuable attributes in one heap-and the total will not compare with what California alone has to offer'

The Lord has His arm around California always, and this year more than ever before.

"C.L.M." Offers Authoritative Volume On Lumber

"Lumber and Its lJses", an attractively bound, 385-page volume, by R. S. Kellogg, is ofiered through "The California Lumber Merchant" at an attractive price.

A page advertisement elsewhere in this issue tells of the offer.

The book, in its third edition, has had perhaps the widest sale of any volume of its kind ever published' It is of interest to everyone connected in any way with the lumber industry, and is offered at a low cost by special arrangement with the publishers.

MILLER & LUX

The Miller & Lux yard at has been sold to Tohn Blancho.

YARD SOLD

Gustine (Merced County),

GRENFEIJL ACQUIRES FOURTH YARD

The Grenfell Lumber Company has purchased the Princeton yard of the Glen County I,umber Company.

This makes four yards operated now by Grenfell: Colusa, Grimes, Butte City and Princeton.

Extensive improvements are planned for the recently acquired plant.

BLINN SELLS TWO YARDS

Allev Bros. have purchased the Pasadena and Sierra Madre yards of the L. W. Blinn Lumber Company.

SAN DIEGO YAIID INCORTPOTRATES

Incorporation papers for the Independent Lumber Company of San Diego have been filed, showing a capitalization of $100,000. J. O. Tillery, I.L.Tillery and E. S. Coburn are shown as the incorporators.

BARR CHANGES MANA]GERS

Mr. William Schultz has been appointed manager of the Norwalk yard of the Barr Lumber Company, succeeding \{r. Bert Clements.

CHILOQUIN MILL BURNS, WIIJL REBUILD

Klamath Falls, Ore., Mar. 30.-Fire which broke out in the boiler room of the Chiloquin Lumber Company's mill, located on Sprague River, near Chiloquin, Ore., destroyed the sawmill and planing mill. Loss was estimated at $100,000. covered bv insurance. The box factorv was saved.

Ii was annoinced that the mill would b6 rebuilt immediately. The mill is owned by E. A. Blocklinger.

CHANGE MANAGERS

E. L. nithridge has been succeeded as manager of the Baldwin Park Lumber Company by H. W. Coops, forrnerly with Olson.

Mr. Dithridge is now postmaster at Baldwin Park.

We sell everything that comes from Douglas Fir trees and is consumed in the State of California, delivering exclusively by rail. Kiln-dried Fir of all dimensions and grades in yard stock is one of our particular spec- ialties. Let us tell you about this great product.

American Forest Week Hints and Thou$hts

Radio address prepared by the National Lumber Manufacturers' Association

American Forest Week, for the observance of which thousands of clubs. societies and associations are now making their plans, has an appeil to every citizen, because the forests concern us all-far mori ihan most of us reaiize. The, appeal of sentiment exists for cvery man who has a drop of the olcl savage blood in his veins; the ippeal of the material -is there for every man who shares this mortil-life. The man of adventure and romance, the outdoor man; the man of business, of hard facts, of dollars and cents'+ll are bound to the forests.

Farms and forests are thc twin piers of the economic life of America. Our people were woodsmen before they were farmers, and for many generltiohs all our farmers lived in a forest environment. To this -diy the forest industries support more of our p,eople- than any other industry after agriculture. The forest scene has deeply m6ulded our nati6nal charlcter. It was a hostile and menacing, even if, an inspiring environment. No weakling could carv-e out a homest'ead frorir thJ great forests of what are now the middle western eastern and soutFern states. No man with a trace of sentiment could esc.pe the religious influence of the forests, those natural cathedrals bf the wondering soul.

So today the forests appEal to us throlgh Forest Week in prose and verse. in sense and ie-ntiment, in dollars and in dreams. They support aird inspire us. They give us substance and spirit' ii his proclamation President Coolidge calls upon us all to take counsel t6gether that the forests which loom so large in- Amcrican commcrcc -and character may be transmitted to our children as a part of their rkhtful heritage. It is a great and difficult task-one lhat requires tf,e co-operation of all. We must-make.our people forest-niinded; we must make them see the world again, as- mo-st of the native-born of the oldcr generation saw it+s a world deoendent on forests. Our chil&en are not reared among the trees, Lut thcy must be taught their depcndencc upon the forests by refcrence io the utilized-wood which they find on cvery hand. They must be reminded that back there somewhcrc in the snowy north, in the moist northwest or in the sunny south a tree was brought to earth and to the end of its serene life for enery piece of wood they sce around them. They must be inspircd with that reverence for the sacrifice that many of the rough lumbcriacks have. A man from Orecoc a lumbermah himself, told the other day, with tears in his Jyei, of how the choppers and sawycrs, rough men though they

are, never fell a great tree without a twinge of regret and a touch of awe for the n-cessary deed they have done. It is a fine thing that the men who are the executioners at the sacrifice of the trees have such a noble feeling for them. Men who have passed their lives in the forest industries often have more sentimental regard foi trees, and a deeper sensuous love of their products than many of our city bred forest idealists.

Of all the riches with which the Lord God endowed this chosen oeoole none surpassed the riches of the forest. Without them thc ioniuest of the-continent would have been set back for decadee. Their supplied the cash capital, the housing, the bridges, the wagons, the trainJ and largely the roadbeds of the railways with which our people advanced to ihe conquest of the open west. In the forestcd ianiis, themselves, our people literally lived on the forests while thc roots of their economy were sinking into the earth.

Now, the unique chlracter of thiJ natural resource of the forests is that'it is ete?naly renewable. When the mineral deposits arc exhausted they are gone forever. Iron and coal, petroleu:n and -cop' Der-some dav the world will see the last of them. The forests have Leen replenisfiins themselves since the dawn timc of earth and will go on ih their immortality until time shall be no more. Wc havc Eere in the United Statei almost 500,000,000 acres which arc not fitted for agriculture and yet are in the forest regions. All this empire bears.-or has borne,-forests. It requires the merest fraction of 6ur colleciive intelligence and will, and an infinitesimally small part of our wealth to see to it that it shall go down through otrr gcner:r' tions producing bountifully of that indispensable material that is the body of the tree. It is inconceivablc that we will deliberat-ely elect to deny ourselves their enormous material advantagc,-carrying with it as it-does, such bcnign influences on climate, rainfall 'waterfow, navigation,'soil preservation and public hedth, and all thosc intancible values that iefresh the hcart and the spirit.

And so I appcal to all thc patriotic, public-spirited mcn and women' bovs and eifls. to take so;e part in thc observance of American Forest We-ek, April 18 to 24, inclusivc, to contribute something -to spreadine the'knowledge, arming the public will and building up the nublic oiinion that will decrcc- eternal lifc to our forests, making ttrem th6 inexhaustiblc sourccs of the materials on the working of rvhich 10,000,000 peoplc depend for their daily bread-on which, indeed, we all depend.

WE ARE

TO USE THE RECENTLY ADOPTED GRADE.MARK

OF THE 'WEST COAST LUMBERMEN'S ASSOCIATION OUR NUMBER IS 2I,

WE ARE PREPARED TO SUPPLYTHIS SERVICETOANY CUSTOMER REQUESTING IT, ON OUR GREEN.TIEII

VERTICAL GRAIN FIR FLOORING, CEILING, SIDING, FINISH, CASING, BASE, MOULDINGS, FRAME PARTS, CUT TO LENGTH OR LINEAL

FIR WILL NOT STAIN STUCCO

THE WHITNEY COMPANY

Some Springy Thoughts For Dealers

Ben Franklin once said: "Keep your business and it will keep you."

That is mighty good spring time advice for lumber merclrants. Spring is the time to pass into the digcard the thoughts and things of the winter that is gone, and with a lot of bright new buitding material and bright ideas, get out after bright new business.

There are a world of frame houses in every town that are iust waiting for some enterprising salesman of building things to come along and build a cool, comfortable' healthful SLEEPING PORCH on them. But they won't send for you. You must create THAT business yourself.

Spring time doesn't mean much to the man who stitl runs a ttwagcr yard." But to the operator of a retail building business who is eager to fill his district with better buildings, it offLrs much opportunity for interesting aelling.

Dontt forget that neither brains, opportunity, nor desirable stocks and plans ca,n help your .business unless yorr USE them"

If you dontt rell every home owner in yorrr selling territory some building thing or build'

ing service at least once every yearr you qre faiiing down on your job. And spring is the easiel s€ason to t'start sornething.tt

It is wonderful what a few odds and ends of lumber, a hammerr Eatv, and some white and green paint, can do for a yard in the springiime.

This is fishing EeaEon, forboth the finny tribe, and for the building prospect. But your bait has got to be right, and you've got to know how to fish.

Selling something the nced of which you had no suspicion of until youwere asked for aprice, cannot poasibly be constru€d as salermanrhip.

There is a whole lot more profit in sellingten orders of 5fi) feet each, and in selling one order for 5,0(X) feet.

But don't overloolc the fact that goods arentt really sold until t'ihey are paid for, and don't let the spring fever run away with your better iudgment. Unless you are sure a man both can and will poy, don't let him have the atuff.

For, after all, the secret of success in the re' tail lumber business consists of selling a sum' cient volume of goods at a rearonable profit, and collecting the money.

Manufacturerc:

Bfght'NoTv Deltverty!

Dirtributorr:

& Veneer Co. Lor Angeler and

HARDWOOD DOOR PANEI.S, DESK TOPS, TABLE TOPS, FURNITURE & RADIO CABINET PANEIS. ETC.

/-ALIFORNIA dealerr now have the advantage of conveni' lU ent warehoure stockr, right at their doorr, of the hardwood panel products manufactured by the General Plywood Cornpany of Seattle.

No more waiting for long del,ayed East€rn rhipmentr, no more buying in exceerive quantitiesOrder al you pleare end when you pleasg from your nearcat dirtributor.

Generd Plywood Panelc need no introduction, ar to qudityt to the trade of Cdifornia and Arizona. They are the only hardwood panelr manufactured wect of the Rocky Motmtainrt and have no ruperior for grade.

Growth!

Not sensational-but steady, bringing to us a large list of desired accounts-men attracted, we are sure, by our Assressiae Progressiae Policies.

John W. Koehl & Son, lnc.

Bookstaver-Lawrence Hoo Hoo Meeting a Success

The April First "April Fool" Hoo Hoo party held by the Los Angeles Hoo Hoo Club was a grand success, thanks to the efiorts of two live wires, Cohen & Lezinsky, two gentlemen following the lumber profession in I-os Angeles as wholesalers, and commonly known as Ted Lawrence and Bush Bookstaver.

This was the first meeting under the new plan to have these luncheon programs arranged by firms rather than individuals, as chairmen, and Ted and Bush had volunteered to take the first 'meeting. They did themselves proud.

With the aid of a disguise in the shape of a 'Western Union boy's cap, the boys alternated in presenting each other with fike teiegrams, addressed either-to Mr. C-ohen qr Mr. Lezinsky,,their aliases, and purporting to'be from prominent lurnber figures in various ,parts of the country, m.aking predictions on the market, etc. Carl Crow, Jack Dionne, Fred Hamilton, Ed Tennant and a number of others had their names used.

Then came a splendid orchestra with some classy music, a talented baritone gave several numbers and Miss Billy Hoffman, a very delectable miss, sang and danced.

The program ended with a very interesting address by Capt. R. H. Hilf, Deputy Chief, I-os Angeles Police Department. Capt. Hilf has served on the force in T.os Angeles for twenty-one years and has had a host of highly exciting and interesting experiences, some of which he told about.

It was a fine meeting, with a good attendance, and the boys showed some'of the old tirme enthusiasm.

WE Offer WISCONSIN HARDWOODS

Ash - Birch - Maph - Elm - Basswood

Either air dried or kiln dried.

Can be shipped in straight or mixed cars with "KORRECT-MAKE" Birch and Maple Flooring -the world's best.

KtlEELAI|ll- tcLURG LUill BER

GOIf,PAlIV

Phillips, Wisconrin

Important Compensation Decision Rendered

In the case of General Accident, Fire and Life Assurance Corporation vs. Industrial Accident Commission, a 9ecision of importance to employees has just been handed down by the secbnd district court-of appeal-Judge Frederick W. liort.t writing the opinion-iri-which itls held in substance that whlnever within the statutory period a condition of permanent disability arising from an injury -to- an employei is established, thl employee becomes entitled to incieaied compensation, notwithstanding the fact that prior thereto such employee has been fully compensated as for a tempofary rnJury.

the aelision is far-reaching in its effect, as it permits of a full and complete readjustment of compensation to employees whose claims for'injuries received in the course of iheir employment have theretofore been passed upon by the industrifl a-ccident commission, and which heretofore have been considered as closed to further in,quiry.

OFFERS COURSE IN GLUIN'G

Madison, ,Wis., Apr. S.-The next short courses in the gluing of wood and fhe kiln drying of lumber will be give_n junel to 12 and June 14 to 25, respectively, at the U. SForest Products Laboratory here. The schedule is arranged to enable those who wish to do so to take both courses on one trip to the laboratory. Several double enrollments have already been made for the June course.

RULES FOR HAPPINESS

"Something to do, r 'Some one to love, "Something to hope for."

Morrre, Wil

Millc at Philtips, wir.

\f,/ertcrn Reprcrcntativc

Jerome C. Gripper

756 South Spring Strcct

Loa Angelcr, California TRinity 0405

OPERATING THE "GEO. L. olsoN," oN REGULAR RUN PUGET SOUND TO LOS ANGELES.

More LiberuI First Loans

'.- youf CuStOmefS Can get

CoNsrnucuoN in which Redwood rustic and siding are specified earns forthe contractor or builder a greater first loan value. You can capitalize on this fact in your sales of Redwood.

These testimonials helped Curtis Cutter, president Cumer Mill and Lumber Co., Sacramento, to win first prize in the recent Redwood sales contest:

"It pays in the long nrn to speci$r and insist that conuactors use Redwood rustic. I7here this is done we are inclined to be more liberal with our first loans."

-J. C. Cady Co., real estate, Sacramento.

Says Spelman Bristol Co., Sacramento: "In the event Redwood is used as shingles and rustic, we of course feel that the construction is of greatervalue and therefore are disposed to approve a more liberal loan."

Here is added benefit in constructionwith Redwood. karn all about this amazing wood. Take full advantage of its high ranking in government tests of Pacific coast building woods.

Thus build new volume, greater profits, with Redwood this year.

them if they build well with Red,ouoodsiding

Concerning the 4% Cartage Charge Tax

There has been much speculation recently by lumbermen on the reported new law enacted by the Legislature, providing for a 4/o Cartage Charge Tax.

The following report, from Mrs. J. E. Fraser, Secretary of the California Retail Lumbermen's Association, covers the matter fully, and contains some advice to retail lumbermen, on their procedure in the matter, until the law has been sustained or reoealed:

"The last Legislature enacted a law known as Assembly Bill No. 602. This larv provides that all motor vehicles used for the transportation of persons or property over any public highway for hire, must apply for a license so to do and must pay 4Vo of. the gross receipts of such business, to the State. It also provides that those using their own motor vehicles for the transportation of their own property, must apply for exemption plates to be attached to such vehicle, or be subject to the penalties provided.

"If you use any portion of any county or state highway, outside of incorporated cities or towns, for the delivery of merchandise in your own auto or truck, you must apply to the State Board of Equalization at Sacramento for exernption, together rvith the cost of exemption plates and postage, the total cost of which is 2lc.

"We are informed that this law was not intended to apply to anyone transporting their own materials, but has been interpreted to apply to anyone making a delivery charge or adding a charge to their merchandise for the delivery of same outside of the incorporated city limits.

"So many of our members have requested information as

to whether they should apply for exemption or should pay the 4/o tax, that we have gone into the question and obtained all the information possible at the Dresent time. and believe it wise to pass it on to you.

"A TEST CASE HAS BEEN MADE bv the Dravman's Association of California. who naturally are'oery interested. This case has not yet been settled, though a decision is expected at any time from the Supreme Court at Sacramento. As soon as a decision has been handed down you will be advised. In talking with the attorney for the Drayman's Association he advises that anyone feeling that they should pay the 4/o tax should. simply fill in the blank showing amount due BUT IN NO CASE SHOULD SEND ANY MONEY, for if you do it rvill take an act of the Legislature for this money to be refunded to you should the law be declared unconstitutional-that is what is expected.

'1The attorney for the California Automobile Association, when questioned on the matter, said that inasmuch as the law was not intended to include such businesses as the Lumber Business he would think it wise for each and every Lumber Yard to apply for Exemption Plates-then if the Board of Equalization should decide-after the test case was settled-that any particular case should pay the 4/o tax they would so advise the Lumber Dealer and he could then make his returns-but the lumber dealer would in no way be penalized. But don't forget it is necessary to fill in either one of the slips sent you by the State Board of

(Continued on Page 18)

"N0.4 fonmon California Pine is not graded for use as a whole, but may be and is used for the same purposes as No. 3 Common, with a small amount of waste. The defects found are the same as in No.3 Common,but extend to a greatet degtee. One of the most important uses for this grade is in boxing and crating. Your indusuial ostomers will buy it by the carload.

"The most cofirmon serious defects are knot holes,either red rot or its equivalent in heavy massed pitch ot serious check. Pieces with excessive wane, or excessive heart shake, badty split or badly checked pieces are also placed in this gradv.

Sizes "No.4 Common boards are available in specified widths or in random wi-dths. The customary thicknesses are LL I L6,Linch, L,/+, Llz and 2 inches. Lengths down to4 feet may be included. The percentage of t6-foot lengths will be found good."

h@. J (omnton-

"A lower grade, No. 5 Comrnon, having many commercial uses for dunnage and similar pruposes, is recognized by the rules, and regularly shipped by all mills."

Haoe you our book of grading rales? If not, arite "(al" ?ine for a npy. It's free-t.

"R.peat" 0rders Come Easily

With Hipolito ScreenDoors and Window Screens. Because of their high standard of excellence, they always give satisfaction, and Builders, Contractors and Owners have come to realize that the Hipolito line is the best that can be manufactured.

Only California Sugar Pine, chosen for its non-shrinking, non-warping qualities, is used. Quantity production keeps prices down-extensive advertising helps make "Hipolito" popular with the building trade.

You will find the Highway to More Screen Door Business is to keep well stocked with Hipolito Screen Doors and Window Screens.

HIPOLITO COMPANY

Manufacturcre of thc fenour Hipolito Scrocn Doorr aad Window Scrccnr

21rt and Alameda Ste., Lor Angeler, Calif. Phone, WErtrnore 6131

(Continued from Page 16)

Equalization-the one asking for the Exemption Plates or the other slip.

"Following'are excerpts from an article appearing in the Sacramento Bee. entitled: ENFORCEMENT OF TRANSPORTATION TAX IS PLANNED:

"'The law applies to all motor vehicles used or intended to be used for the transportation of persons or property for hire over any public highway in the State, except hotel buses meeting trains, or boats, and except taxicabs, drays, transfer vehicles, and other like city cars operating within incorporated cities or towns or in the usual vehicle operating between incorporated cities or towns where no portion of any state or county highway is used in such operation.

" 'IDENTIFICATION PLATBS: It is important to note that all other vehicles used or intended to be used in hiring service are required to have identification pl'ates. Motor vehicles used in transportation of children to and from school. and in transporting goods or employes of the owner or both and not used for hire, are required to have'license plates, -- though they are exempt from the tax. The application must be made to the State Board of Equalization at Sacramento, charged with the collection of the tax. The Board will determine whether or not the applicant is exempt under the law. Licensed vehicles must display prominently plates issued when licenses to operate for hire ar.e granted. Failure to display such plates will subject the owner to arrest and fine.'

"Inasmuch as there is an injunction at the present time, no action will be taken until a final decision has been handed down in the matter. Therefore our advice to our members would be to apply for exemption plates and then wait until you receive further advice from this office."

A Hundred Bucks

I saved a hundred dollars, And said I to Mary Jane, "We'll spend it on this little home That's ours in sun and rain."

But, "goodness gracious, dear !" said she, "What can we buy for that?

A chair or two, a reading lamp Or just a 'Welcome' mat?"

"I want some wooden things," I said, "So down to Smith's we'll go And talk to those wise lumber boys. For they're the ones who know.'

"A hundred dollars ? ' Well, let's see," The salesman scratched his head, Smiled brightly at my wife and me, And this is what he said:

"A hundred bucks will buv for vou A hardwood floor or two, Or a play room in the attic For Tom and Baby Sue.

"A fine front door or breakfast nook, A window seat, or these, A workshop in the basement or A bookcase for Louise."

He mentioned many other things, You can too, when you try, For there are scads of useful things A hundred bucks will buy.

fuality Behind the Door Establishes Pickuing Products as the Standard of Comparison

In California White Pine, Nature has produced a wood admirably adapted to the requirements of millwork manufacture. Especially is this trtr oI timbet gto*ing in the higher dtitudes where maximum size provides

parts to Pickering Millwork Products the higheet atainable standard oI excellence.

Completing this natural advantage with modern machinery operated by skilled anisans who take pride in their work, Pickering dootq sash and millwork again most advantageoug cutting

Pickering mountain grown Calilornia White Pine im- conlirm the lact that "OURS Is rHE STANDARD"

Ask your Locol iobber for Pi.ckering Standard Prcd,'u.cts

How Long Does a House Live

By F. P. Cartwright, Construction Engineer, National Lumber Manufacturers' Association

llouses are much like 'persons. If their ills and wants are carefully attended to and if they are not attacked by serious diseases they may live to be very old.ff neglected, on the other hand, or if subject to climate or use for which they we.{e not designed, they may go to. pieces rapidly. A well_ built hous-e, like a heaithy peison, has a prospect of much longer life.

Many houses, though in good condition and capable of many more years' service, are torn down to make wav for the growth of our great cities. Many other houses, oftett of the finest type, are abandoned by iheir owners because the neighborhoods in which they aie built change in character and are no longer desirable for residence purposes. Such houses are then used for stores or small factbries and much of their true value is lost. Such houses are said to have suffered in value from obsolescence.

Otheq houses, more fortunately located, live out their entire lives until destroyed by coirosion and decay, as the shelt_er of happy families. To discover how long such dwellings may last an extensive investigation has been made by the engineers of the National Lumber Manufacturers' Association of the records of assessors, engineers, valuation experts and others with experience in the appraisal of real pro_perty. It was found that while individualdwellings may and do last several hundreds of years as, for example, thl famous frame house at Dedham, Massachusetts, which was built in 1636, their average life is much shorter and com-

plete structural depreciation will generall;r occur within one nundred vears.

Contraiy to expectation, it was found that fra,me clwellings depreciate in value only a little more than those with walls of brick or other masonry.

_ The _average rate per year which must be charged ofi for depreciation was found to be one and three-fourtlis per cent for fraine and one and one-fourth per cent for brick.- It was brought out by many of the authorities consulted, however, that this difference is almost entirely eliminated if proper care is taken of the home. A stitch in time saves many. and minor repairs here. and there will often prevent extlnsive deterioration of the structure which. would occur if snch repairs were neglected.

HOO HOO LUNCHEON FOR P^ARSON SIMPKIN AT PORTLAND

Parson Simpkin_was the guest of honor and the principal speaker at a special luncheon of the Portland Hoo Hoo Club, March 24. President Harry L. Potter was in the chair and there was a good attendance. The Parson g-ave a fine talk, in the course of which he said that in his opinion Hoo Hoo was the only thing capable of reaching out and welding together all branches of the lumber industry. He suggested that the Portland club should hold a golf- tournamdit and outdoor concat in the near future.

We have prepared a folder on "Why you ehould use Redwood in Your Home" containing a reprint of the article "lndeatructible Redwood" which appeared in the May | 9th issue of Literary Digest, together with sample pages and description of our booklet "Redwood Home Plans." A supply of theee folderg for free distribution will be gladly Eent you on request. Write for them.

If you haven't anything else to be thankful for, you can gro" thanks that you have so mueh to think about.

LongBell Doors are made throughout of California White Pine

They ate easily worked-cost less to fitrmortise and hang

They have a beautifulgraintake any finish perfectlY

If vou hadbeen looking around this dealer's ' yard

-he would have shown you his sheds of Long ' Bell trade-markedDouglas Fir -and this is what he would have said(an actual occurrence):

"Ve've been Eetting excellent lumber frour l,ong-Bell at Longview,'!7ashington."

*We recently unloaded 4 Lon-g-Dell car con'taining 40,000 feet of Finish, Flooringand Drop Siding."

"Our vard manager and his associates said it - *m the fineit car of lumber they had ever seen.tt

They give long, time satisfaction and charm

Sell Long,Bell Doors!

Dealers interested in a satisfactory, profitable business find Long-Bell ftade'marked Douglas Fir a dependableinvestment. A Lons-Bell stock sells the customer-and,beEause of its quality, brings him back for more.

THE LONG.BELL Lt'MBER COMPANY

Doualac Fir llmber end Timbcn; Southern Pilc Lunbet and Tiobcni Crcorotcd Lumba. Timbcn, Pootr' Poler. Ticr, Guard-Ratl Porc. PilinS; Southcm Herdwood tunbr and Tlmbcn; OaL Flooringi Cellfomta WhitePioclumbcr; Seah,Doon; BoxShookl

A Selling Thought From Emerson

Emerson said: "How can I hear what you SAY, when what you ARE lreeps thundering in my ear?tt

He was driving at folks who preach what they do notpractice. lt makes a very good merchandising thought that many lumber dealers may well hold in mind.

It isn't what you SAY, but what you DO, that counts with folks who think. The Man of Galilee raid: "By their WORI(S ye ghall know tlr€m.t' Not by their words.

Too many merchants in this day and generation shout to the housetops about their "Servicertt to whom senice, in the best s€nse of the word, is a thing unknown.

Too many people stoutly advise others to do and to use certain thingr, which they manifest- ly do not do or lue, tthemselves. Such advice is not convincing.

BOB NEIGHBOR GETS HOLE'IN ONE

R. W. Neighbor, Pacific Coast manager of E. C. Atkins & Co., recently experienced the thrill that comes to the golfer who makes a hole in one, when he shot thi fourth hole of the Multnomah Golf Club, Portland, in one stroke. The hole measures 140 yards.

The bald headed barber doesn't rell many cuner for baldness. The poorly dresEed tailor doesn't get an5rwhene telling others how to dress.

The retail lumbeman who operatea an illlooking, unpainted, badly kept place of businese, is NOT in good position to give building advice to others. They can 8ee by looking that he doesn't use his owrr ctuff.

They won't hear what he SAYS because what he IS wilt keep thundering in their ears.

Spring is here. The time for fixing, and cleaning, and painting,and repairing, and brightening, and building. Show your trade that you use your own stocks, tatre your own advice, practice what you preach. What you ARE will HELP sell your goods.

LATHAM MANAGER OF SANTA BARBARA YARD

Mr. Mark Latham has been appointed manager of the Channel Lumber Company, formerly Alley Bros., at Santa Barbara.

Diruibuting Agerrts for Clark-NicLcrron Lumbcr Co, Evcrctt, Warh.

Dcrnpeey Lumber Co., Tacoma, lllarh.

Dcfiance Lumber Co., Tacome, \f,farh.

Barnct Lumber Co., Vincouvcr, B. C. Whitney Co., Garibaldi, Ore.

Littlc Riva Rcdwood Co. Hunboldt Bay.

YELLOW FIR

Vertical O?i" lroorins Stepping " Finilh " Shop .*':l-"'iilH".-"

Shop Mouldings Casing

Bare

""T:" 8ff1"".,, fimberr

SITKA SPRUCE

Bevel Siding

Bungalow Siding

Finirh

Factory Lumber

Box Lurnrber

Ladder Stock

Drain Boardr

WESTERN HEMLOCK

Uppers

Our Lumber ie not Cheap, neither is our Q"rI,$ or Service

511 Newhdl Blds., ,.,San F-rancirco.-

C. D. JOHNSON LUMBER, CO. 1330 N. W. Bank Bldg., - Portland

A. C* Bartlett Bldg., Los Angcler "

H. \ry'. Swafford on World Trip

Mr. H. W. Swafford, vice-president of E. J. Stanton & Son, wholesale lumber dealers of [,os Angeles, on March 14th, began a long-planned trip to Europe, accompanied by Mrs. Swafford.

After a brief stop in New York, they sailed March 31st on the Cunard liner Berengaria. France, England, Germany and Italy will be visited with extended stops in London and along the Riviera. Although intended primarily for rest and recreation, the trip will not be wholly devoted to pleasure as Mr. Swafford will spend some time with London importers who are interested in California Sugar and White Pine, for which the Stanton firm are mill distributors.

On the return trip Mr. Swafford will visit the company's offices in New York, Chicago, St. Louis, Detroit and Norfolk, Va. He will be back at his desk in Los Angeles about the middle of July.

Wood By-Products Exchange to Issue New Directory

Madison, Wis.-Within the next few weeks the Forest Products Laboratory will revise the listings on its Wood By-Products Exchange. Firms that desire to apply for membership can do so at this time and get their names in the new directory.

The Exchange supplies a medium through which producers can locate markets for s'mall trimmings, edgings, squares and odd-sized pieces of wood, and through which wood-consuming plants can find sources of raw material which will ,meet their requirements.

Anyone who desires may become a member of the Exchange. There is no charge for the service, and the Laboratory welcomes more members who are seriously interested. It is an intermediary service handled by the government, entails no obligations on the'members, and is operated in order to assist in the more complete utilization of lowgrade and odd-sized material. Patrons of the Exchange now number several hundred, and the membership is constantly increasing.

A lumberjack with a broken leg was taken to a hospital for treatment. After the leg had been set, the nurse asked him how the accident occurred. He replied:

"You see, ma'am, it was this way: I was shyhooking for the Nettleton Lumber Company and I had only one ground mole. He sent up a big blue butt and she was a heavy one. f saw her yaw and yelled to him to give her a St. Croix, instead of which he threw a sag into her and gunned her, and that broke my leg.

"Yes," the nurse replied, "but I don't exactly understand."

"Neith'er do I," said the lumberjack. "That darn fool must have been crazy."-Nettleton's Cargo Review.

Don't try to rise by pulling the other fellow down. Let the other fellow alone. Think and speak of him with kindness. But build FOR yourself, and not AGAII\ST him.

G. McINTOSH' C. P. A. c. s. cowAN, c. P. A.

CALIFORNIA PINE PLYWOOD

Beautiful, Ecorrorrrical

This detail is from a handsome suite of offices finished thruout with PAUL BUNYAN'S CALIFORNIA PINE PLYWOOD. The walls and ceilings are panelled and the massive two-panel doors of Red River manufacture match the walls.

The soft,-deep grain, in the infinite variety of patterns, characteristic of rotary cut PAUL BUNYAN'S PINES, is enhanced in this case with one of the twotone greys shown in our color chart.

Installation as well as first cost is low. Get in touch with this new construction now.

"Producers oJ White Pine for Ooer HaIJ a Centurg"

Check Off "Yes" or 66No"

Take an inventory of your selling ability, Mr. Retail Yard Manager, by checking off the following questions, "Yes" or "No". Then figure your batting average like you do in baseball.

Do you KNOW your merchandise?

Do you know it both in terms of stock and in terms of consumer use?

Do yott know enough about your company, and have you faith enough in it, so that you can sell a customer oh your institution as being the right one for him to do business with ?

Do you know the total possible customers in your territory, and as compared rv.th that number, the total that you are selling?

Have you a list of the possible customers in your territory, with suggestions of what they might be in the market for?

Have you enough confidence in your own afiairs to know that your price is right and to stand by it regardless of what somebody else may quote?

Do you believe that a piece of CREATED business is better than an order that dropped in to be bid on ?

Can you show your customer how you can save him money and trouble by trading with you, rather than elservhere.

Can you sell your stock rvithout making promises that cannot be fulfilled ?

Can you get through a week rvithout getting mad and wanting to "bawl somebody out ?"

Can you hold your temper while selling ?n unr€?sonable customer?

Are you constantly adding to your list of customers, while you hold your old ones?

Do 1'ott use a prospect book in getting business ?

Are your office windows clean ?

Is your yard neat and attractive in appearance?

Do you make your customer wrathy by arguing about local questions, political or otherwise?

Are you courteous to every one who enters your office, regardless of who they are, or hew you feel ?

Do you take an active part in the civic activities of your town ?

Are you on the job bright and early every morning?

Do you always believe you are in the best business on earth, and representing the best firm in town ?

FIR

Southern Yellow Tellow Douglas PINE

Trees of UniJorrn Cornpact Texture

"Yellow Fir and Yellow Pine trees of uniform, compact texture, coupled with modern producing facilities and advanced manufacturing practice, enable us to insure|__ Correct Standard Sizes dry in 2" and, under all of which is kiln dried and worked after seasoning-

2-' Correct grades-

3-- 48 hours dispatch of any size and length (to 42') rn Fir timbers-

4-- Close Grain Clears (ln Fir 80% V. G)"

SANTA FE LUMBEBGOilPANY

(A. J. "Gu!" Rusrell)

Distributors in California and Arizona

CENTRAL COAL & COKE COMPANY

(Oregon-Amcrican Lumbcr Co., Vernonia, Ore.)

Gencral Officc:

So. Calif. Officc San Franciaco, Calif. Los Angeles, Calif.

St. _Clair- Bldg, 39? PeciGc Elcctric Bldg. 16 Celifornia Strcct.

J. E. Ellie, Agcnt

33Sudden Servlcett

CENTRAL COAL & COKE CO., General Oftcec, Karisar City, Mo. Reprerented in All Principal Citiee

A National Organization Soutlurn Piie Old GrowthYellqut Fir

Some More Price Cutting Figures

The price cutting figures given in the April lst editorial headed "The Demand That Price Cutting Puts Upot Business" has caused plenty of discussion, and brought us Eome interested letters.

But the brief tabte given in that article can fotrn the basis for a whole lot of interesting facts, if one is inclined to grab a pencil and paper and put down some figures of his own.

For instance: Suppose a merchant has been in the habit of getting $lfi) for goods that he pays $75 for, thus g,"ittg him a grioss profrt of $25 on each $lOO worth of goods he sold" He decides to cut his selling price 157o, thus selling the $75 worth of goods for $85, instead of $10O.

In onder to get the $25 profit that he has been making on each $f(X) sale in the past, he now has to do what? He has to sell $85 worth

NE\^I KILNS

The Fischer Soults Lumber Company, Eugene, Oregon, are now installing two Moore's Dry Kilns of the Baffle type, equipped wilh automatic temperature and humidity

to get $lO; anotrher $85 worth to get $10 more; and then $42.50 more to get tlre other $S. So to get his original $25 profit, he now has to talre in $212.50.

"Not only that, but to take in this $212.5O and make this $25, he has to sell two and one-half time as much goods as he formerly did before he cut his selling pie-e 15/6 the total amount of goods sold this way to malae $25 being 25OVo of what he formerly had to sell to get that profit.

Furthermore, he has incneased his e:rpense because he has to sell, handle, insure, deliver, etc-r25OVo of the goods he formerly had to, by so doing cutting his NET profit down even further, by increasing the cost of doing business.

There are a lot of aide-lights on price cutting that you can dig up with a pencil, if you look at it this way.

TRY IT!

control, at their new milling in transit operation at Eugene, Oregon. They plan to handle considerable clear and common lumber through their new plant which is tributary to numerous small sawmill operations in the Eugene district.

Are you rnissing this big opportunityS

If you want to raise your flooring sales up to a new high level-if you want to make more profitable sales than you've ever made before-now is thetime to do it. The conditions are ripe t

More and more people are learningthe real facts about flooring. They are finding out that, after all, no type of flooring can supply the combination of long wear, cleanliness and lasting beauty that Maple, Beech and Birch floorings offer.

The Maple Flooring Manufacturers Association is sparing neither effort nor money to bring these facts home to buyers of flooring-and to co-operate with you in other ways to increase your flooring sales.

Firs t, through powerf ul advertisin g that hits right at the big flooring marketsprospective home owners, realestate men, architects, railway men, school boards, hotel men and builders of industrial and public buildings of all kinds.

Gaarenteed

Second, through a Service and Research Department which co-operates with you in working out your fooring problems so that your customers will get the greatest possible satisfaction from their floors.

Your kspwibility

You have a definite responsibility in your neighborhood. Your neighbors look to you for advice onthe best building materials they can use.

As a lumber dealer vou are interested in seeing_lumber used'for every purpose in a buildinc a)here it sertses'be'st. Yott know hardwo6d floors have no substitute.

I"k" advantage of our advertising and service-go after more hardwood flooring business-and show your prospects the many advantages of using Maple, Beech and Birch flooiines. You-will bL surprised at the extra businEss waiting for you.

Mapr,n Floonrnc Mewur,tcrunrns AssN. 1070 Stock Exchange Building, Chicago

The letters M F M A on Maple, Beech or Birch flooring signify that the flooring is standardized and guaranteed by the Maple Flooring Manufacturers Association, whose members must attain and maintain the highest standards of manufacture and adhere to manufacturing and grading rules which economically conserve every particle of these remarkable woods. This trade-mark is for

&Iembers of Maph Flooring Manufaaurers Association:

Cadillac, Mich. Nichols&CoxLumberCompany

GrandRapidsrMich.

Cadillac, Miclr. North Branch Flooring Company Chicago, Ill. East Jordan, Mich. Northwestcrn Cooperage & Lumber Co. Gladstone, Miclu

Blackwell, Wis. Osgood & Blodgett Mfg. Company St. Paul, Minn.

Mellen, Wis. Oval Wood Dish Corporation . Tupper Lake, N. Y.

. Oconto, 'Wis. Soo Lumber Company Glidden, Wis.

Grayling, Mich. Strablc Lumbcr & Sdt Company .

. Bay City, Mich. Wclls, J. W. Lumber Company .

. Saginaw, Mich.

. Menomince, Mich.

. Phillips, Wis. West Michigan Flooring Company Manistee, Mich.

Cadillac, Mich. Young, W'. D. & Company Bay City, Mich.

f*,:;j;:lt?*:,:J.0"" knows the M F MA

"Van Arsdale-Harris Lumber Co. Day"

Harry Carter, Van Arsdale-Harris Lumber Co., was chairman of the day at the Hoo-Hoo Club No. 9 luncheon held at the Palace Hotel on Thursday, March 25. He announcecl that it would be "Getting Acquainted Day" and called on several of the members present to give their experiences in the lumber business and to tell "When, Where and Why" they were associated with the lumber industry. Fred Hamlir, Hugh Handley, M. A. Harris, IJenry Hink, R. A. Hiscox, Walter Medill and Harry Carter responded with short interesting talks.

Chas. Butterworth was introduced as a prominent lumber man from Glasgow, but when called on to give some of his experiences in lumber, he entertained the gathering with several enjoyable stories and songs.

George Cornwall made a short talk on his observations made during his recent trip to Florida.

Fred Roth, vicegerent snark, spoke on the Hoo-Hoo Concatenation that will be held at Oakland on Fridav evening, April 16, when a large class of Kittens will be initiated.

John McCabe presided over the business session of the mietirg. He called on Harry White to introduce Harry Carter, whb during his remarks, stated that Harry came from the "Lumber center of the lJniverse, 5th and Brannan Streets," where you can get anything in softwoods and hardwoods.

President NIcCabe appointecl F. W. S. Locke as chairman of the day for the regular meeting on April 8.

Todhunter Promoted

Mr. A. J. Todhunter has been appointed Sash and Door Department Manager for the Hammond Lumber Company at Los Angeles.

Mr. Todhunter has been with the Hammond Lumber Company for over eight years, in this one department, and is one of the best informed millmen in the state. He fills the position left by Mr. E. R. Maule, who has gone with Cadwallader Gibson, at Los Angeles.

GUSTINE YARD SOLD

Mr. Jack Banchio has bought the Miller & Lux yard at Gustine.

BARR BUYS HAMMOND Y"A'IRD

The Hammond l-umber Company plant at Orange has been bought by the Barr Lumber Company of Santa Ana.

Mr. Wilbur Barr, son of Mr. O. H. Barr, president o{ the company, will be put in charge of this yard.

The Barr Lumber Company recently purchased the Smith Lumber Company at Orange, the yard being destroyed by fire a few days after the sale. Mr. Barr has announced that this plant will not be rebuilt.

REPETITION AND REPUTATION

"Although there is a difference between the mere power of repetition in itself, and the other and great power in writing attractively and convincingly, mere naked repetition has a power of its own. Advertisers fail if they do not get clearly into their minds the power of repetition alone, without any ornament or paint or varnish of fancy trimming."

-Arthur Brisbane.

\XfE asked leading builders and architects in V Y nurnerous cities to tell their difficulties with doors. Nineteen hundred,or 9l% of those responding, made complaints warpingrwind, ing, shrinking, swelling, splitting.

'The most frequent cause of warpingr'they said, "is hanging doors in new buildings not thor. oughly dried out." Other frequent causes given were: Doors facing dampness on one side and heat on the other, such as in bath rooms, closets, front doors, and French doors especially.

It remained for us, with unlimited resources as the world's largest door manufacturerrto experiment for 35 years. The result was Laminex-a scientific principle of door construc. tion which stops the wood from shrinking and swelling.

Science shows, as every lumberman knows, that wood con. tains tiny cells called tracheids. Moisture makes these tracheids swell the wood in width only. It is this inherent weakness of wood that Laminex construction overcomes.

In Laminex doors the stiles and rails are buil&up on a core of interlocking blocks with the grain crossed in ad. joining sections. All parts are welded with a wonderful wate4rroof cement, then placed under tremendous hy. draulic pressure fot 24 hours. Sales Offices: New York, Chicago, Memphis, San Francisco, Los Angeles, Spokane.

Foreign: lVoco Door Co., I-ondon; E J. Van de Ven, Paris; Paul Sotari & Co., Genoa.

TI{E

Ftench dors arc patticularly in nccd of Lamlncx con!truction, becausc, llkc onc-panel doors, they havc no supponing cros nlb.

Ordinary doors with

ratls are likely to wrpr whcn cxposed to diflcrcnt tempcmtureron each sidc. .bath rooms.. clorets .titchcns

Maiodty of buildero and etchitccts agrcc thgt damp plestcr tr the most frcqucnt causc of warpcd dore. Oftcn dampncr rcmain! in plertcr long aftet hou* is 6ntrhcd.

All genuirc Laminex ilmrs bear the Lominex guarunteelabl

9L% of the contractors and architects complain of warped doors

Q,rf; t'

WHEELER, OSGOOD COMPANY TACOMA, WASHINGTON

The famous soaking test, as originated by Prof. Brot L. Grondal; ptoving that Laminex is unalfectcd by moisturc. Undcr this snsational test, repcated in all pams of the country, rc Laminex door has cvct warped or come apart.

rolid wood stiles and

Laminex doors in Po|ular styles adoptable

fo, wide range of beautiful finishes o o o o.

$Sett.tmns like the fine surfacing of Laminex doors, with stiles & and rails in both flat and vertical grain. So many and varied are the beautiful stain and varnish, or enamel finishes obtainable that we have had thesc made up in booklet form. Send fot copy, ftee.

One of the very popu. lartypes,made inboth flat and vertical gtain. Laminex construction and Laminex watet. proof cement insure against warping.

Lzrminrrr iJeilr 'tr(,? 1e .fnished in mahog<ll.r

A sub.frame design, with all square joints,fully doweled. Stiles and rails vertical or fat grain. Built.up construction prevents warping or winding,

Three favorite Laminex doors are pictured here, with suggested finishes. IJse the coupon below to secure free copy of the booklet of special forrnulas for finishing Laminex doors. These formulas were prepared by E. I. Du Pont de Nernours & Co., of Duco fame, and \V. P. Fuller & Co., of the Pacific Coast.

I THE WHEELER, OSGOOD COMPANY, Tacoma, Washington

Gentlemen: I would like to know rnore about Laminex doors. Please eend booklet of formulas for variety of finishes; also sample of I-aminex wood ro we can make our own soaking test.

City

Stcre, ... ..architect ll

Laminex i French door jtnished in silvet gtdy Made fot interiors, and exteriq entrances. Laminex built,up stiles and rails stop warping.

"Can a Woman Shop in a Lumber Yard?"

That's easy. No-not in a Lumber Yard; but she most certainly can and should in a modern retail building material store.

Let's see what Mrs. Neighbor Woman thinks about this.

She has already told us something about her attitude in relation to the buying of a home, but that's a pretty big unit.

The business of our merchants in other lines is not built up of big single purchases but of a multitude of small partial purchases.

There would be no Marshall Field-no Altmann-no Palace-if it were not for the woman-who-shops.

And that person-no, rather should we call her a "personage"-is a very profitable and desirable appendage to our industry.

Mrs. Neighbor Woman meets Mr. Retail Building Material Merchant in the post office just as a shower starts.

Being a real merchant, Mr. R. B. M. M. greets Mrs. N. W. and propounds this question: "Can a woman shop in my building material store?"

Can she? Here is what Mrs. N. W. answered:

"If you men would only find out what we women wanted and then would show us that you could fill that want you would enlist us as unpaid but highly profitable and enthusiastic sales people.

"I u'onder if you have ever thought of the fact that the material you have for sale is about the only material used in and around a home that women cannot buy.I might indeed go farther, and take the experience of my husband as an example, and say that it is hard for anyone to buy it as it is used.

"I believe that there is not a single home in this town where at this very moment there is not something wanted which you have for sale.

"It seems as though when the last workman leaves a house and the family moves in that the interest of you men stops then and there.

"I am sure that you haven't the slightest idea of all the ways and means in which you could use the things you have for sale-not even in yonr own homes.

"There's nearly always a place for an extra shelf. There's an attic that can be made into an extra room. There is always a step or so that needs fixing. There are stairs that can be made into various receptacles rvith the greatest convenience to the woman of the house.

"There are innumerable built-in features; clothes racks and posts ; porches to be inclosed; hardwood floors to be laid over the old soft wood floors; closets enlarged or rearranged; doors replaced or cut in ; flower-boxes; sleeping porches; pergolas, repairs and improvements without end. And every single one of them absolutely requires the very things you have for sale in your store.

"But do I know it? Not from anything you have said to me. I do know, though, because my common sense tells me that to make a shelf takes wood and that to get wood I must go to a place where lvood is sold. But in that case, where I do all the thinking, you are merely-at the very most-a convenience; you are certainly no particular help to me in my difficulty !

"It is a woman's nature to make the best of things as long as she can-and it's a good thing for you men that she does. But just try awakening her,to.the benefit of those things; call them to her attention in an appealing manner; and tell her exactly how and'why and how much and all about-and then see what happens.

r'$q1s-4 woman is not a carpenter; she is not an expert in woods and building materials; that is, the average house-keeper, I mean.

"But if she can perform the miracles she cb,n with a few slats off an old box and a yard. of cambric or oilcloth, using a carving knife for saw, plane and chisel ; and a few bent tacks and the heel of a slipper for nails and hammer; just think what she could do if she had the real honest to good-

The Dura 7-ply Flush Door

Seven-Ply, egually balanced, Flush Door, manufactured according to scientific principles of equally balanced construction. The best Fhrsh Door on t{re market. Guaranteed against all defects common to 3 or 5 ply flush doors.

This door rnay be furnished plain, or with inlay or moulded acconding to specifications. It is suitable, sanitary and very beautiful for interior dobrs. They are in every way suited for exterior or front doors, perfectly weatrher registing and can be cut to any design of opening required.

Full descriptive literature, illustrations, "detailrtt etc. should be in your files. l.et us supply them.

Cadwalla+ff-"9ibsonCo.

Owners and Operators of Saw MiIIs and Veneer Planb in Luzon, P. I. Manufacturing Plants anil Yarils

ness, fresh, clean, woodsy-smelling boards you could sell to her !

"But don't go about it crudely. Don't write to her and tell her that her house is a disgrace to the town and she ought to fix itup. Certainly, things will also happen in that case, but not exactly what you might desire.

"Tell her of the advantage to her of, for instance, having the treads of the back stairs boxed and hinged to hold the family overshoes. She'll see the point very quickly, and she'll see that it is done.

"Try to convince her that you are anxious to supply her with what 5hs \M2nf5-and tell her in detail just how she can use what you have.

"It looks to me as though you men ought to find out what the woman wants from the woman herself. My husband thinks he knows rvhat I rvant, but it is only what HE wants and thinks that I ought to want too-of course except in those cases where I really do want something, and then convince him, in various ways, that it is really his own wish.

"And above all, rvhen you have made the woman think about you as a possible help in time of trouble-as a means whereby the innumerable repairs and changes and improvements around HER HOME can be secured-then be most careful that you follow up this start in the right way.

"Make it convenient and pleasant for her to visit your store. Make her feel at home. Don't put her on the defensive-don't tryto SELL anything to her. Show her that you are there to help her buy what she wants and to explain to her in plain language just how to use the things she will buy from you to produce the EFFECT SHE WANTS.

"All you men have to do is to start this method with a very few women. Satisfy just one or two-and we'll do the rest.

"We women will do more real resultful advertising for you in one month than you could get out of all the papers and letters and bill boards and other things in a year-and it won't cost you a cent, either.

'(Now-the rain has stopped-and so has my sermon. And, by the way, I'm going to start some things in the back yard. I'11 need something to cover the beds with. A space about 3x12 feet. Some early vegetables."

"Surely, Mrs. Neighbor Woman. I have half a dozen rn'indow sash down in my warehouse. They were ordered for a house, but the plans were changed and the sizes were wrong'. Just the thing; light for a woman to lift ; good strong frames, clear, strong glass, and easily repaired if some boy throws a rock through one of them. Just $. .. for the lot, delivered at your home."

CONTENTS OF CHAPTERS

l. Structure of Wood.

2. Physical Properties of Wood.

3. Lumber Grades.

4. Standard sizes of Lumber.

5. Lumber and Log Measurements.

6. Shipping Weights.

7. Structural Timbers.

8. Seasoning of Timber.

9. Wood Preservation.

10. Paints and Wood Finishes.

11. Wood-Block Paving.

12. Hardwuod Flooring.

13. Fire Resistance.

14. Lumber Prices.

15. The Uses of Lumber.

16. Commercial Woods.

17. Lumber Manufacturing.

18. Forest Products.

19. The Timber Supply.

20. Permanent Advantages of Wood.

21. Sources of Information About Timber.

LUMBER ENd TtS USES

By R. S. KELLOGG Rerrised by Franklin H. Smith

385 Pages, 6x9 ins., 98 Figures, llI Stctistical Tables.

I UMBER and lts LJses, by R. S. Kellogg, has t-t had perhaps the widest sale of any booh of the kind ever published.

The third edition, revised to date by Franhlin H. Smith, printed from new type and attractively bound, is even more valuable than heretofore to every manufacturer and distributor of lumber, and all concerned with specifications for lumber, timber and other uses.

This book tells you in simple, non-technical language the following:

Facts You Want to Know

About the structure of wood and what is meant by such terms as springwood and summerwood, heartwood and sapwood. About the weight, strength, toughness, hardness, and other physical properties of all the important American woods, with detailed tables of the results of many laboratory tests.

EIow lumber is graded into classes best adapted to varied uses and enumerates the principal grading systems in vogue today. What are the standard sizes of the difierent kinds of lumber when worked into flooring, ceiling, partition, drop siding, boards, dimensions, etc.

The commercial shipping weights of lumber and logs with tables of lunrber measurements and log rules.

The latest proposed grading rules for structural timbers. The why and how of timber seasoning both by natural and artificial means.

\&'hat causes wood to decay and how it may be prevented. The functions of paints and wood finishes with specifications for their application.

How hardwood floors of different kinds should be laid, finished and cared for.

How the fire resistance of wood may be increased, and what building codes should specify.

How lumber prices compare with those of other materials and their relation to total building costs.

The annual volume of wood consumption in the United States in'fifty difterent industries.

The principal uses of all species of commercial importance. The general features of the lumber industry from the acquisition of iimber to the marketing of the finished product.

AFFERED throwh special arrangement with - ,h" publishers, at a low price.

An intensified merchandising campaign of the combined building merchants of the average townor city of this land, will at least double the consumption of lumber that develops automatically. This is the time of all times for the builders of every town to cooperate in conducting such a campaign.

I neyre usinB Moistite

fir Plini no\w

A new field has been developed for MOISTITEthe waterproofed lining paper for freight cars. Shippers have found it of great value in keeping out the moisture and cold of winter and the heat of summer-which helps to maintain an even temperature in the cars. 'When perishable products are shipped by rail to Eastern markets it is of great importance that they reach their destination in good condition and bring the best prices for the shipper.

Several of the largest shippers are using MOISTITE cdr lining, but many are not taking advantage of this opportunity-but they will when you tell them about it. MOISTITE car liner means increased sales and larger profits to the shipper. He will gladly pay for MOISTITE.

Remember MOISTITE is strong, easy to apply, cleah to handle and light in color. It makes a good insulator for freight cars and the goods are not marred by rubbing on the sides of the cars in transit.

MOISTITE car liner means sales in big volume and bri4gs a pro6t to the lumber yard merchant which he otherwise would not receive.

Write to the nearest division of Zellerbach Paper Company for prices and further information regarding MOISTITE car lining.

ZELLERBACH PAPER COMPANY

Exclusitse Pactfic Coqst Distributors of MOISTITE Sheathing and Car Lining

San Francisco - Oalrland - Fresno - Sacraurento

- san Diego spot ru Portland Sdt Lake City '

Manufactured by NATIONAL PAPER PRODUCTS COMPANY Stoclrton, CaL

BRADTEY BRAND HARDWO()DS

Scientific kiln drving preserves within our products naturetg rturdy and beautiful qualities, while

Modern machinery and ekilled human efiort iustifies our elogan

GENERAL SALLS OFFICE For

R€d Cedar Shingles

Manufacturcd By

Schafcr Broe. Shlnglc Co.

National LunbGr ll Mfg. Co.

Joe Creel Sblntlc Co.

Ripley Ce&r Co.

Ulticu Shlnglc Co.

TRY US FOR

OAK FT.(X)RING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON ST@K

BEECH FLOORING

AROMATIQUE CEDAR

LlMNG

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM R'RNITURE STOCK

Furniture Stock in Setr CUT TOSIZE Ready to Assemble

Flat Surfaces Hardwood Trim Sanded

BRADTEY TUIUBER C().

OF ARKANSAS

WARREN

.

Montcruo, llfuh. Hoqulu, \[fuh. Aloha, Warh. Abcrdcn, Wuh. Abcrdcen, Warh.

'We are in position to furnish your requirements in all kinds of Shingles, either Grcen or Kiln Dried, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture:

6/2 Extra *A*'s

5/2 Extra *A*'s

Extra Clears

Premium Clears

XXXXX Perfect Clears

Eurekas

Perfections

Royals and all corresponding second grades

GENERAL SALES OFFICES:

tvtR6RttN slllN6l"t 00RP0RAT|0N

Suitc 2{1, Finch Building Abcrdccn, WarL.

ARKANSAS

Red Streak High Speed Steel service without regrinding or shock-resisting steel.

Knives will give you longer jointing. They are made of

"Tungsweld," the only Welded High Speed Steel Knife' The cutting edge of high speed steel is welded to a soft steel back. Outlast thick carbon steel knives three to five times.

Order from

SIMONDS SAW AND KNIFE AGENCY

416 Eaet Third Strcct Lor Angelea, Calif.

SIMONDS SAW AND STFFI CO., 220-?JE Firet Street San Francirco, Calif.

"If ltts Bradley's lt's Better"

For Special Millwork coll on Hammond!

Branch Yards in Principal Southern California Centerr

Bellflower

Brawlcy

Calipatria

Colton

Highlande

Holtvillc

Long Beach

Newhall

Ontario

Orange

Owcnrmouth

Paradcna

Ponona

Redlandr

Rivereide

San Bcrnardino

Van Nuyr

Wertmorcland

HEN you need special millwork get in touch with Hammond. Our special Millwork Factory is one of the largest and most completely equipped on the Pacific Coast. Thousands of dollars worth of new machines cut labor costs, *p""d up production and give you first class worlcnanship. These facilities-these resotn'ses-are yours if you will use them. Remember that whether your order calls for a large quantity of stock sash and doors, or extensive special millwork, Hammond service guarantees you accuracy, speed, and the best quality-all at a price that is made possible only by porrerful buying strength.

Zelzah Loe.Angeles

Co.

Take a Merchandising TiP From the Yuma Indian Squaws

When the Sunset Limited stops in the railroad yards at Yuma, Arizona, they take ten minutes to change locomotives, etc.

The passengers pile off the t!.tn for a stretch, -and there, seated along the line of tracks, they find a dozen or more Yuma In' dian squaws, right from the reservation. They """ ".Jt"d in a line on the ground, and in front of them on a cloth each cquaw spreads the lvarer she haE for sale.

There are bead ornaments of all kinds, in strings, purses, necklaces, all colors, sizes and varieties. They range in price from 25 cents to five dol}ars each. The squaws don't talk. There is a crude price tag on each article. Ask the price, and she points to the tag.

T.h"v sell only through the eyes. No effort is made by any of them to attract attention to her particular wares, no appeal is made for patronage.They look on stolidly as you buy from a neighbor.

But the most interesting thing they do, and a mighty lesson that they teach the merchant of any kind, is with regard to their price. You will see two squaws side by side. One of them gets a run from the passengers, and she sells half a dozen strings of beads in quick EUGG€Esion. The other gets not a bite.

C. D. Johnson is Actin$ President of West Coast Lumbermen's Association

C. D. Johnson, pre'siclent of the Pacific Spruce Corporation and- vice-prejident of the West Coast Lnmbermen's Association, is now acting president of the Association, the

Just before the train starts note some passenger step up to the squaw who has done no business, -p"l"t to a nlcklace marked "$2", and offer'the woman $1.75 in cash for 'it. Heavenly days! Had he thrown ice water in her face "t " "".tld manifest no greater signs of insult and displeaaure. She jabbens' waves' snorts, and gives every other possible Indian sign of displeasure, disdain, etc- -She says thlngs to the otiher EquawE that would certainly be fighting talk if the price cutting customer could understand.

But she DOES NOT

SELL

You can offer her $4.95 for a $5 necklace, and she makes the same signs of anger and menace. The Yuma Equarvs marh their goods, and when they mark them, that is the price and no o*rer.

Whether they have a union scale that holds them in line, no one knows. But certain it is that no aggregation of civilized merchants in any line of business anywhere ever held to their inviolate prices as do those Yuma squawsSeldom does a train stop there that some passenger, cash in hand, does not try to dicker. And in the history of those nilroad yar&, no one ever bought anything that way yet. Isn't there a thought there for someone?

trustees having {ailed to elect a president at their last meeting.

E. D. Kingsley has resigned as trtlstee for the Columbia River distriit c-tf the Association, ancl Charles S. Keith, oresident of the Central Coal & Coke Co., has been elected in his place.

The Friction Clutch

The Miller Carrier can be operated back, ward or forward at exactly ttie right speed. It gogs as fast in reverse as forward^ (ex, tremely important as a time saver).

This elasticity of control has been proven one of the Mille/s advanrages. It is adaptable ih speed to the ac, tual conditions ol operation. Write for c6mplete detafu.

HARSCH EL MILLER, Manufacrurers

East Side Mill & Lumber.Co., Distriburors PORTLAND, OREGON

"ilDW'

MANY LUMBER DEALERS ARE SEIIING

BAIS^AM WOOI

WHY NOT YOU?

DEALERS FULLY PRO,TECTED

For eare of application BALSAM WOOL excellr all insulatorc now on the marLct.

LIGHT IN WEIGHT

EASY TO LIFT AND HANDLE

STANDARD WIDTHS_NO WASTE FLEXIBLE_FITS .A'LL CORNERS CUTS LIKE PAPER DOES NOT SIFT OR LITTER

CLEAN AND SANITARY

NO POISONOUS ANIMAL MATTER

"The Wood lngulation Worth It! W€igbt in \f,/ool"

Specify BALSAM WOOL for Labor Saaing

Distributed by

Mamber Buildert Erchange of Los Angelcs Main Ofice and Service DenJ. 48fi) Wed Pico Blvd. - Phone WHitnry lltt Lo Antclcr

Our Sincere Desire..'

Ho**ooDS of qualitv

serve as a permanent advertisement to the 6rm who handles and sells them.

Prestige, lasting rePutation and repeat business follow the sale of NB Quality Hardwoods and Veneers.

Oftice anil Yatils

6420 South Park Avenue

Phone THornwall ll97

-

To give you consistent high qudity Redwood together with Service that will help make your business an increasing success.

"Our Customers WiIl Tell Yos"'

Careful Superaision in Stacking Insures Yott the Best in Kiln Dried Serztice

The Man With "Punch" Gets the "Biz"

fn a recent article on retail salesmanship in this depart- ment, we made the statement that the retliler who dbter_ mines to forsake the old time plan of ,,Watchful 'Waiting,, for people to come to him and tell him what they want ?o bly, ?-n4 who starts out to use the newerrthoughls in merchandising to CREATE business, and CONSTh.UCT Uusiness, and INTENSIFY business,-will find himself at first in much the same condition as the boy who makes his first trial at riding a bicycle.

f.he loy w-ho has -never attempted the feat of balancing on a- wheel, feels at first as thoughhe could not possibly lEarn the. thing, and catch the trickl He gets a few falls it first, andlas t-o try-a-nd- keep trying, when- suddenly he finds thai Jt9 CAN keep his balance on the wheel; and from that time his riding troubles are over. It becomes second nature to him.to ride, and he keeps his balance with ease.

There is a point in this little comparison to which we want to call the notice of our dealer friends, who have made 3..f.ry attempts at new ideas in merchandising, and whoIike the-boy-who_ fell off the first time he got o"r, hi" wheelwas inclined to believe that he could NdT learn the trick.

The. point is THIS. When he had his first fall, and felt as though he were attempting a hopeless task, why does the boy not give up? -Why-does h_e go ahead un[il he-firrally be_ comes able to balance? BECAUSE HE SEES OTHER BOYS RIDING BICYCLES, AND HE HAD ENOUGH SENSE AND COURAGE TO KNOW THAT WHAT

OTHERS COULD DO SUCCESSFULLY AND HAPPILY,. HE ALSO COULD DO.

Catch that thought, Friend Dealer?

We have had many dealers say to us: "We took your advice and we bought plan book systems, and we failld to do any good with them"; or "We tried display advertising as you .suggested, -and did not get returni enough to jujiify the investment," and there were 'a variety oi othei complaints along the same line.

. Now, mind you, we have reports on the other side of the Iedger in greater number than we have had complaints, thank the Lord? 'We have had more dealers write us that they ARE trying better merchandising, and that they ARE succ-eeding at it, and we have great reason to feel r-ejoiced on this account.

However, we do not feel that because a number have made good with better merchandising, that we should overlook those that have not. We are going to keep right after the two kinds of needy among the dealers;-those who have tried and failed,-and the latter is the larger group by farthose who have not even had the energy or the willingness to TRY.

,We are going to have strong help in making both these cliques see things our way,-in the person of NECESSITY. They say that NECESSITY is the mother of invention; we

(Continued on Page 46)

E. R. Maule Now Heads

Cadwallader Gibson Co.

Appointed General Leaves Hammond "Bert" Maule, one

Manager of one of largest hardwood institutions in world. after eight years as m:rnager Sash and Door Department. of California's most popular millmen.

Annottncement of the appointment of E. R. Maule as General Manager for the United States of the Cadwallader - Gibson Company, Inc., came last week to his host of friends in the lu'mber and millwork industry. Mr. Maule assumed his duties early in April and left I,os Argeles Thursday, April 8th, for an extended tour of probably some two months, covering the important commercial centers of the United States. Stops will include St. Louis, Chicago, Milwaukee, Madison, Grand Rapids, New York and other of the important wood working centers. He will be actively engaged in interesting the large consumers in CadwalladerGibson Company hardwoods, ve-

neers, doors, panels, finish and mouldings which are manufactured at their local Los Angeles plant.

The Cadwallader-Gibson Company has, in the last lew months, completed the erection and installation of machine1y in one of the finest groups of lumber mill buildings to be found anywhere in-the United States. Executive offices are'maintained at this plant at 3628 Mines Avenue, Los Angeles, which occupies a large site for storage yards, finish lumber, panels and veneer stock warehouses.

Mr. Maule, as general ,manager, brings to the company_ a wide experience in mill work. For the past eight yea-r-s he was manager of the Sash and Door Department of the Hammond Lumber Company's local plant; for seven years preceding that he served as head draftsman and desi_g:rer for the Firley-Loetscher Mfg. Co. of Dubuque, Iowa.T{e is.an active member of the local Los Angeles Sash and Door Association, vice president of the Mill Work Institute of California, and president of the \Vestern Planing Mill and Wood

\\,'orking Congress. He is also a director of the Mill Work Cost Bu"rea.t 6f Chi."go. It will be the policy of -the Cadlvallader-Gibson Companv to becotue members of the various associations, *t"tictt is in keeping with their established practice of co operating with theii competitors jn doing what they can for-the deielopment and good of the entire industry.

Few people even in the lumber industry a-re- aware of the extint-of the operations of the Cadwallader-Gibson Company, the Mines Avenue plant being but -one-unit..At thc Long Beach section of thi Los Angeles Harbor they have their own wharves and a large storage and grading vard occupying several acres'

In the Philippine Islands the parent company operates some 400 square miles of timberlands, modern American band saw mills and veneer plant, a complete standard Caggg railway system, and furnish employment for sorne 2000 *.n, itaui their own harbor, wharves, two ocean going steel freighters with the necessary tugs, lighters and^ other port equi-pment. The company is one gf the pioneer Ameriian lumbering firms in the Islands. Their holdings are exclusively in t[e Island of Luzon, the most northerly of the Philippine group. They have adopted specific trade-mark nameiand [uarintee the quality of their trade marked lumber, one of the progressive steps which characterizes the policy of their operations.

An extensive export business is ,maintained from their Luzon plant to the United States and the principal European centers, Great Britain being one of their important customers. Their domestic trade ln the Philippine Islands is extensive and furnishes them an outlet for such lumber that they do not consider up to grade for export purposes.

Offices of the Cadwallader-Gibson Company in the United States are B. W. Cadwallader, President: R. E. Ford, Vice President; L L. Johnson, Secretary, and E. R. Maule, General Manager.

E. R. Maule

There's a Creo-Dipt representative ready to serveyou

I^I HEREVER you are,there is a v V Creo-Dipt man whose job is to give you prompt, helpful service at all times. In Southern California, Creo-Dipt Sales Offices are located at A. G. Bartlett Bldg., 7th and Spring Sts., Los Angeles, Cal. In Northern California our representative is James A. Walsh, 875 Bush St., San Francisco, Cal.

Phone or write for Creo-Dipt samples or details of the profitable Creo-Dipt dealer proposition.

CREO.DIPT COMPANY, INC.

Olivcr St., North Tonawanda, N. Y. Stoched by leatling lumber dealers cverg-,uhere.

CREO-DIPT Jtrined Jhingles

BAGAC Flooring FOR

Schoolr--Storer-Building!-Aearbentr

The Greatest Hardwood Flooring Vdue on the Mattet

A Dark Mahogany C-olo'r tihat will not rhow Dirt

As Durable as Maple

Long Lengt{rs

Lel us submit scmples and quotations.

J. E. HIGGINS LUMBER

co.

SAN FR^A.NCI!iCO

PHILIPPINE H^ARDWOOD SPECIAT TSTS

Kiln and Air Dricd Uppen

REDWOOD

Grecn Clcarr and C,omnonr

E. J. DODCE GO.

f6 C,alif. St" San Fnncirco

So. Cdf. Repracntetivc

Twohy Lurnber Co.

I"or Angcla

Ad"d to your l,urnber biLL

Every house or apartment bill that you figure today should include built, in fixtures: breakfast nooks, ironing boards, medicine cabinets, foldinl wall tables, kirchen cabinets. rcfrig& ator units, etc.

Peerless fixtures-a line of more than 8o articles--.-offers you a whole new department of profits. Many dealers now making big money. Write for exclusive proposition for your city.

Burrr,rN Frxrunt Co., 2608 Sew Perlo Awrvw, Benrlr.lr, Ceur. Hoo$tn, hnnr,rss Drsrrrnurong r6ry Eru $r., D.a,r,r.es, Trxes

DEERLESS .f Swilt-in FwrYiture

(Continued finm Page 43)

KNOW that she is the mother of EFFORT among a large majority of the people of this world, because it always seerns io us that a large majority of people only make a REAL EFFORT when actual NECESSITY forces them to do so.

NECESSITY is going to take a stronger hand every day in helping us preach BETTER MERCHANDISING to the retail dealer of lumber.

A new day has been dawning in the lumber industry,.,as we have so often shown. The old day in which the retailer built a rough roof covering, Put under it a stock of lumber, and then sit down and waited for the wagons to drive up and BIJY, is fast passing. There still remain a certain number of such yards, but they will grow fewer with every month that passes.

The world old "survival of the fittest" has read their death warrant. "WAKE UP OR GET OUT" is the rude sign that greets the mental vision of the reactionary.Times .are ihanging, things are changing, competition is changing, humanity is changing, and the man who d9pe1!s for his livelihood on some form of SERVICE to his fellow man, must develop his business and his business methods, to keep in step with-the onward march of progress.

No man of business intelligence can look around him, and t"tl:ttl?ii?'ht.'

of the ruture-not the far distant future but the IMMEDIATE future-must develop mightily -is developing mightily in fact, from the dealer of only a few years ago.

W-e alwayl advise the retailer in this r.9gard, just as_ the wise preacher advised his parishioner,-"It isn't enough to accepl religion-you've got to live it." And we say that it is not enough for the dealer to declare in favor of trlettet merchandising, HE MUST PRACTICE IT-MUST LIVE IT.

The dealer who has the respect of his community both personally and for his buildingopinions; who runs live advertisements in his local papers; writes occasional circular letters to his trade WHEX gp REALLY HAS SOMETHING TO SAY; who keeps in touch with the needs of his community; who watches his buildin-g opportunities and suggests needs for building material that hi"s prospective cuEiomer himself has not yet thought of ; who takes a live interest in the development upbuilding of his 99m-munity; who realizes that the town he lives in is HIS TOWN and therefore tries to better it and its conditions; who equips himself for giving real SERVICE to his trade; who is'abie to furnish plcturel, plans, specifications, etc', of anything in reason thai his townsfolk migh-t-{Tire to. buy; who preiches and works for BETTER HOMES and better buildings generally in his territory;-THIS man will succeed an-yw"hete yol put him, will never feel nor heed mail order competition (nor any other sor-t-of -com-petition for that mattei) and the name I,UMBERMAN r'vill be a term of honor in HIS town.

Satan disguised, T-r-r-ain Num-ber Tia Tuana-and all

calling trains in Thir-r-rty ! for points South !"

station : 'qAll aboard ! Pur-r-r-gatory-Hell-

You can tell an arrogant man a mile away-but you can't tell him rnuch, a;d those things which an arrogant rnan tells YOU aren't generally worth much.

Bringing Out a Train Load of Philipltine Logs

Another Schumacher Superior Service

Not all Schumacher Board coming from the immense Los Angeles factories is delivered to the distributors by the railroads.

It is interesting to note the change that has taken place in their delivery methods, in the past two years. For years, all the wall board that was sent from the Schumacher plant on Slauson Avenue in Los Angeles was sent out either in box cars, or was loaded on customers' trucks for the nearLy accounts.

Nou'they have a different system and one that has proven

MIIrL FIRE pAUSTEiS MTONTH SHUT-DOWN

The mill of the Dempsey Lumber Company, Tacoma, Wash., suffered a $.50,C@ loss by fire March 25, and will be closed for a month while repairs are being made. The main plant was not touched by the flames, but the sorting shed was completely destroyed.

popular with dealers having plants within a one hundred and fifty mile radius of Los Angeles.

Sales Manager Earl Schmidt has developed a dispatch- truck delivery, operating a fleet of high powered trucks that make regular trips to any point within the specified distance limits, carrying loads varying from one to ten tons.

They are offering the dealers a twenty-four hour service and it is making a decided hit with the retailer who heretofore was buying in carload lots.

The truck pictured is one of the fleet, loading for Bakersfield.

GEORGE IPANKRATZ DIES AT SEATTIJE

George Pankratz, a leading lumber,man of the Northwest, Cied April 2 at Seattle at the age of 55. He came to the state of Washington sixteen years ago from Manitowoc, Wis. He was president of the Pankratz Lumber Co., owning two mills at Seattle.

Tulsa Lumber Merchant's Spring "Clearance Sale" Proves Success

If the clothing dealer and the rnillinery sl-rop and department stores generally can conduct their spring clearance sales with undoubted success. why couldn't the retail lumber merchants do the same?'So -argued Mr. H. E. Hanna and his associates in the Hanna Lumber Company, Tulsa, Oklahoma. And their answer was no reason on earth why it couldn't be done. So they went ahead to prove it. And did.

As a matter of fact, the Hanna Lumber Com'panv is a "department store" for house owners and home builders. They sell not only completed homes, but also every building necessity and side line appurtenant to the home. In a word they are home building specialists. Included in the list are paints, wall paper, electric fixtures, garden tools, built-in features, and novelties in the great variety made of wood. They maintain a dozen or more highly specialized departments to provide the needs of their trade a{ter the home is built.

It was largely to acquaint the public with these departments that the idea of a spring clearance sale was conceived. All Tulsa and the surrounding countrv already knew that Hanna Lumber Company as builders of real good substantial homes. But there were those lvho were not aware of the existence of these highly specialized departments. The plan was to offer the various home needs at prices sufficiently attractive to warrant the public to visit their plant to see them and buy them.

The sale was planned, and after some discussion, it was decided to make the event general, and offer price concessions in every department, except the lumber and builders' hardware departments. They started out with a campaign of teaser advertising in their local newspapers, supplemented by a big banner across the front of their truilding, the theme being "What Is the Strangest Thing You Ever Saw ?"

The sale was held the week of March 8 to 13. On Friday preceding the opening date, the secret was revealed in the

newspapers and in tl-re spring number of the "Built-InMagazine," a monthly publication mailed to their trade. Sunday, the day before the sale, two six-column newspaper ads were used to announce the details of the event. This space enumerated scores of articles including paints, wall paper, ironing-boards, electrical fixtures, carpenters' tools, garden tools and fencing, trellis and garden seats, shrubs and unfinished novelties. The latter included end and console tables, radio tables, book shelves, fern stands, cabinets, smoking stands and a hundred other items.

Supplementing this advertising, an exhibit was arranged in front of their building, of trellises, fence, chicken houses, garden seats and other products of their mill. Their windows ivere attractively decoiated with sale n-rerchandise. Everything in the building was tagged and placarded in department store style, and special tables, built for the occasion, and laden with carpenter tools and other small wares, were placed on the first floor.

-It goes almost without saying that the results obtained {rom this sale, the first event of its kind for the firm, were highly gratifying. The very real values ofiered, couplecl with a sale each morning of thousands of pieces of shrubbery at a figure slightly above cost, served to popularize the sale. People visited the plant by the hundreds every day and the company was enabled to enlarge their mailing list considerably by obtaining in a tactful manner the names of many of those in attendance.

Despite the weather, which was anything but springlike, the sale was a huge success, one productive of lasting results, for customers in ever increasing numbers have followed in its wake. Views showing the very attractive home of the Hanna Lumber Company, and some of their special departments, are reproduced on another page. The art studio was recently opened, and is a unique service feature. Here they have daily classes and give free instruction in painting, decorating, enameling, etc., uncler the direction of Miss Hill.

MORRILL & STURGTON LUMBTR 60.

Portlend, Oregon

FIR LAMINATED FINISHING LUMBER

Avoid loss on account of warping, checking, and splitting of your Fir 6nish lumber by placing your order with us for

GUARANTEED "MORSTURG'' LAMINATED FIR FINISH

Either in straight carloads or in mixed cars with Doors and Panels

CALIFORNIA SALES AGENTS FOR KNOX & TOOMBS

Hoquiam, Warh.

Manufacturerr of Vertical Grain Fir Doorr

HARBOR PLYWOOD CO.

Hoquiam, Warh.

Manufacturere of "Grayr Harbor" Yellow Fir

Laminated Panele

Lor Angeler Rcpreacntative W. W. WILKINSON l2l4 Inaurancc Exchange Bldg. Pbonc TUcker l,l3l

Department Store of Hanna Lumber Company

uppcr Left-Electrical DePartment enter-Attractive Front of store

Lower. Left-Novelty Departmcnt

Upper Right-Art Studio

Lower Right-Paint Dcpartment

A Good Tirne to Restate A Sound Poliry

D)EFORE a single roll of Balsam-Wool

l-D was put on the market the Wood Conversion Companylaid down this definite selling policy: '

1. Balsam-Wool building insulation shall be distributed solely through legitimate retail lumber dealers-not through retailers in other lines, mail order houses, or direct to contractors or consumers.

2. Orders for less than carloads will be acceptable-in fact will be urged in the beginning.

.3. Profit of a sufrcient margin will be allowed dealers to enable them to make good money on the line.

4. Standard prices to dealers will prevail under all circumstances.

5. Balsam -Wool will be advertised consistently, sensibly, and truthfully. Dealers will be supplied with result-getting sales helps.

That policy was made over three years agfo. It still holds good.

A good many lumber dealers have told us that this policy represents the kind of

protection that merits their co-operation. They've been saying this with orders as well as words.

Note the increase in Balsam -'W-ool sales. Note the increase in new dealers, many of whom bought unsolicited by salesmen

Three years ago Balsam -Wool was an unknown, unsought sideline. Today, for many dealers, it is their most profitable and popular building specialty. fn many places Balsam -Wool is called a staple, a building necessity. Over 90% of. the dealers.handling Balsam -'Wool are already making several turnovers on it a year. Many are making 5 and 6-some as high as 10. Demonstrating what a good product and a good selling policy will do.

If you are not handling Balsam -Wool it is your loss and your customers' as well as ours. We don't believe in overloading or high pressure selling. 'Write us today and we'll be glad to help you get started.

Look what Balsam-Wool har done in three yeare. The rolls repreeent the growth in volume of sales. Balsam.Wool building inzula, tion ie digtrlbuted aolely through retail ltmber dealers-hence the above aleo represents the increaee in adilitionol profts for retailerr.

Mo re Reasons Why Balsatn -Vbol Will Make Money forYou

I Balsam-'Wool does not compete with any I. other standard item of yard stock. A sale of Balsam-'W'ool doesn't cost a sale on some other item. Balsam-'Wool nets additional profits.

) Balsam-'Wool is the kind of a product you L. can give your personal endorsement. It is the most efficient house insulation on the market. It is the most insulation value for the money. It is also an efficient sound deadener.

2 Handling costs on Balsam.Wool are surpris- rt. ingly small. It comes in wrapped and sealed rolls in three standard widths only. It is light and easy to handle. There are no broken stocks to hang on and deteriorate, thus eating up profits.

A Balsam-'Wool can be sold wherever building -T. or remodelling is going on. It has a use in old and new houses, apartment buildings, cold stor-

age plants, ice houses, garages, barns, poultry houses and other farm buildings. Its reasonable price and low cost of installation put it in reach of every home-builder or owner.

( Balsam-Wool is a'Weyerhaeuser product and r). each roll carries the name of this organization which for 68 years has stood for high quality and square dealing.

For prices and complete information address the Wood Conversion Company direct at its home ofrce at Cloquet, Minnesota, or at one of the following branch offices:

Twin Cities-1955 University Ave., Minne. sota Transfer, Minnesota.

Chicago-Room 1849 Straus Building,3l0 So. Michigan Ave.

NewYork-Room 705, 103 Park Ave.

WEYERHAEUSER SALES COMPANY

Ijlere ls the way dealers handling Balsam,Wool have increased in number. The relative eize of the drawinga replecents a proportionate increase in dealers, many of whom took on the line uneolicited by salesmen.

MY FAVORITE STORIES

Age not guaranteed-so-ii',,:::trtd for 2o years-some less.

She Was A'Rarin'

The best automobile story that is going the rou4ds now, is that of the conversations that took place at a gasoline filling station in Southern California.

A big Rolls-Royce drove up and stopped, and the driver asked: "IIow far is it to Los Angeles?"

"A hundred and sixty miles" replied the gasoline man,.

"Give me thirty gallons of gas and a gallon of lube" said the Rolls-Royce driver.

Next came a Pierce-Arrow. "How far is it to Los Angeles?" he wanted to know. Same distance.

"Give me twenty five gallons of gas and thiee quarts of lube" was the order.

Then came a Lincoln. Same question. Same answer.

"Give me twenty gallons of gas and two quarts of lube," was the order.

Then came a Studebaker. Same question. Same distance.

"Give me fifteen gallons of gas and a quart of lube" was the order.

Then came four boys in an old Ford. Same question. Same distanse.

"F'ine" said the driver. "That far. Give me a package of Camels, fill her up with water, and hold her till I get in."

The Best in Oak Flooring Manufacture

A shipment of Long-Bell trade-marked oak fooring reaches you in first class ssndilisn-ihe result of standards of manufacture, loading and shipping unsurpassed in the induetry. Study these points of superiority:

l-The greatest care is used in the selection of raw material.

2-All the elements of kiln drying are under exacting control.

3-The utmost precision in the operation of mechanical equipment.

4-A system of grading and inspection pledging the best and most uniform regults.

5-Careful loading and every precaution to prevent damage in transit.

It is constant adherence to these practices which as{rures the dealer of having, in Long-Bell trade-marked oak fooring, a product as near perfect as man and rnachinery can make it.

Plantr at Pinc Blu!, Ark. Helena, Ark. (Lon3-Bcll Brud) (Superioi Brud)

Continuous Testini

Sanples ane cut from every kiln truck of lumberr, weighed on a f,nely adjusted gram scate, ba&ed bone dry' in an electric oven, thed re.weighed. By tbio exacting psocers we maLe sure that evety gbce of lumber deatined for ttEverlastiag" Hardwood Flooring contaiar the proper moisture content. There is ao guesswork, at any" stage of manufacture.

NICHOLS & COX LUMBER CO.

GRAND RAPIDS, MICHTGAN

*Thc Hm of Firc Woodoo*iaen

Longville, Ia. (Long-Bell Brard)

The Long-Bell Lumber Company

H. A. Inng Blda., Kanru Cit5z, Mo. Lunbcracn Sincc ltZS

People all overthe world themoney to buytickets need oYercoats.

are selling their overcoats, takin$ to California, where they dont

A New Farm Building Book

After several years of careful study and research, the Long-Bell Lumber Company has prepared and will have ready for distribution about April 1, an excellent book on farm buildings which in additioh to showing plans for far,rn homes, barns, granaries, machine sheds, poultry houses, etc., contains much information of practical benefit to the farmer and gives pictures and isometric drawings of many handy barn yard equipment devices.

Thls book will be supplied dealers at a very nominal charge as a part of the regular fong-Bell Dealer Advertising Service.

The Long-Bell Book of Farm Buildings contains 64 pages and cover (size 8r/axl}/a inches). The cover is an attractive design printed in three colors; cover stock is double thick, ripple-finish. The inside pages, with the exception of four, are-printed in one color. Four pages are printed in four colors.

This book is brim full of practical plans and information for the farmer. The first edition will be delivered from the printer about April 1, and will be available at the, following nominal charges, whi'ch include good kraft envelopes:

Single copies, 35 cents each.

10 copies, $3.

25 copies, $7.

50 copies, $12.50.

100 copies, $25.

Aditional quantities, 25 cents each. -Long-Bell

"tlpson izef' Full of Merchandising Wallops

The "Upsonizer", attractive monthly published by the Upson Company, Lockport, New York, is always an interesling publiiation and is welcomed by the dealers on their list.

The March issue is just a bit extra and if there are any dealers who have not received a cqpy, we seriously suggest that they write the Upson Company at once.

It is ibsolutely full of snappy merchandising material, suggestions that- can be applied by live retailers, and it is all-offered by the manufacturers of Upson Board, without cost.

Maple, Beech and Birch Grading Rules

A pamphlet issued recently by the Maple Flooring Malufacturerst Association, Chicago, contains comprehensive grading and inspection rules fol the maple, birch and beech flooring manufactured by the member mills of the association.

Readers interested in having the entire text of the book can secure a copy by applying to the association offices, Stock Exchange Building, Chi'cago.

VENEER OFFICIAL VISITS COAST

Service

MOORE KILNS FO'R REDWOOD

The Pacific Lumber Company, Scotia, are Moore's Internal Fan System of kiln specially redwood lumber.

installingfor drying

U]{I[|N LUMBER Ctl.

OFFICES:

SAN FRANCTSCO

Croc|rcr Building

Phonc Suttcr 6170

LOS ANGELES

Leao Mortgagc Bldg.

Phonc TRinity 2232

MILLS:

FORT BRAGG Celifornir

Adequetc rtorege rtock at San Pcdro

UNION DEPENDABLE SERVICE

CALIFORNIA REDWOOD

Col. D. E. Kline, president and active head of the Louisville Veneer Mills, Louisville, Kentucky, spent two weeks in California in April.

With Mrs. Kline, Col. Kline combined a business and pleasure trip, making his headquarters in T-.os A1g9!es, where he wis in conJultation wiih their Southern California agent, Mr. J. N. fangton, Jr., of the Pacific Coast Commercial Company.

SAN FRANCISCO

Ncwhall Bldg. Tcl. Karney lll0

S.

. ABERDEEN LOS ANGELES Werh. l. N. Van Nuyr Bldg. Tcl. MEtro. ltsls

E. STADE I,UIUBER C().

Ert. 1EE5

NORTHWEST LUMBER PRODUCTS

WHOLESALE

PROMPT AND REGULAR STEAMER SERVICE ON DIFFICULT CUTTING ORDERS #R MTLLER f,|r-D SHINGLES

'Tcamwork with thc Retail Lumbcr Merchant"

Mcraber Califoraie Redwood Arociation

NEVER THE TWAI SHALL MEET

They met on the at midnight, again, They never shall For one was an heifer, And one was a westbo train.

A SCOTCH DEATH

A Scotchman was bending over to pick up a stray 4ickle he discovered in the middle of the heavy traffic street, when a fying auto hit and killed him.

At the inquest, the coroner heard the facts in the case and brought in the decision that the Scotchman-"Died from natural causes."

A DIRTY ANSWER

Jacksoq and Johnson got into an argument over a matter that required mental mathematical calculation, and they had come to different conclusions. "I'm right" said Jackson. "You're wrong" said Johnson, "you can't figure." "Didn't I go to school, stupid?" roared Jackson. "Yes, and you came out stupid" replied Johnson. So now they don't speak.

EVOLUTION

"Jim"--+rrand boy.

'James"-office boy.

"Brown"<lerk

"Mr. Brown"-head clerk.

"Bseq7s"-junior member of the firm.

"James"-son-in-Iaw of head of the firm.

"Jim"-head of the firm and power on the street.

A Reminiscence of Lincoln

One of the greatest biographers of Abraham Lincoln, dwells deeply upon the tremendously depressing effect that the Civil War had on the character of that very remarkable man, who possessed so much of the spirit of the Man of Galilee.

The news had come of a great Federal victory, and a lady visitor at the Executive Mansion said to him: "Mr. President, this news should make you very happy."

"Madam" said Lincoln, with a face that seemed to be carrying all the woes of the world, "I never expect to be happy again."

FIFTY FIFTY

Mr. Golden had a new office boy. A few days after his arrival some money was missed from the cash drawer.

Calling the new boy into the private office, Mr. Golden said severely:

"There is ten dollars gone from my cash drawer, Albert. Now you and I are the only ones who have keys to that drawer."

"Well" replied Albert, s'pose we each pay five dollars apiece, and say no more about it."

SOME COLLECTOR

A Japanese importing firm had an account against a lady to which she paid no attention in spite of their bills and urgent letters soliciting payment. So the head of the firm wrote her a letter, and it read like this:

"Dear Madam: If you do not at once send the money which is owed here, we will immediately take such liberties as will cause you the utmost astonishment."

BE THE BEST

If you can't be a pine at the top of the hill, Be the best shrub by the side of the rill; Be a bush if y\u can't be a tree; If you can't be a \ush, be a bit of old grass, Along the old and some happier make; If you can't be a Mus\r, why then be a Bass, Be the liveliest Bass \n the lake.

We all can't be captains, \e must have a crew I There's a something for\ all of us here; There's a big work to do, fnd a lesser to do, And the task we must do. is the near. If you can't be ahighwayfwhy then, be a trail, If you can't be a sun,/be a star; It is not by your size you win or you fail, Be the best of wyou are.

-Douglas KnotL NONE TO LOAN

A small boy who was sitting next to a very Ritzy lady in a crowded street car, kept sniffing iq a most annoying way, until the haughty lady could stand it no longer.

"Boy, have you no handkerchief ?" she demanded sternly. The small boy looked her over very thoughtfully for a few moments, and then solemnly replied:

"Yes'm, but I don't lend it to strangers."

A lot of polished pebbles think they'are dim diarnenfls.

Sklnner Gt Eddy Got1r.

Lumber Personals From the Pine Mills

C. H. Felion has tendered his resignation to the Fruit Growers' Supply Company of Susanville and will leave shortly for Reno, where he will engage in the lumber and moulding business with the J. E. Smith Company. Felion will leave for Reno as sootl as a successor can be named in the planing mill department here.

James Landreth, accompanied by his wife and son, has joined the woods crew of the Fruit Growers' Supply Cotqpany at Susanville in the capacity of locomotive fireman.

William Wink, lumber inspector with headquarters in San Francisco, visited the mills in Susanville and Westwood during the latter part of March.

W. W. Blackmer, plant superintendent for the Lassen Lumber and Box Company at Susanville, was a recent visitor in Dorris and Klamath Falls on business. He was accompanied by J. C. Clark, factory superintendent, and Joe Netto, planing mill superintendent.

F. B. Hutchens, general manager of the Fruit Growers' Supply Company with headquar-ters .in ^Los Angeles was a reiettt business visitor at the plant in Susanville.

D. S. Painter, assistant to the general manager of the Fruit Growers'Supply Company office in Los Angeles, was a visitor in Susanville during the latter part of March.

William Hoffman, mill wright at the Lassen Lumber and Box Company at Susanville, has resigned and left April lst for Oaklahd, where he will. reside.

R. D. Baker, president of the Lassen Lumber and Box Company of San Francisco, accompanie4 .Uy- George .N. Glasi, tieasurer of the same company, visited Susanville during the month of March.

Nels Berglund, who has been operating a ryoulding plant in Reno, hai disposed of his holdings in the Reno firm, and has been re-englged as mill wright by the Lassen Lumber company at Susanville'

, Miss Letty Dow of the office staff of the Red River Lumber Company at Westwood, has been visiting friends and relatives in Chico for a few daYs.

Frank Lauer, formerly connected with the commissary department of the Red River Lumber Company, has resisned and accepted a similar position with the Lassen Limber and Boi Company at Susanville.

Charles McGowan, vice president and general manager of the Lassen Lumber and Box Company of Susanville, returned April 6 from a trip to Reno where he has been receiving medical attention.

B. W.,Adams; who is connected with the sales department of the Fririt Growers' Supply Company, with headquarters in San Francisco, was a -business caller at the Susanville plant during the past week.

A. G Breitweiser, secretary for the Lassen Lumber and Box Company at Susanville, recently visited San Francisco on business connections

H. E. Strassbdrgbr,'traveling freight and passenger agent for the Southern -Pacific Company, with headquarters in Reno, has been in Susan.ville on Business connected with the installation of a pl4tform and boom to ship logs to Suspnr,rille from Leavitt station.

Willis Walker, official of the'Red River Lumber Company with headquarters in San 'Francisco, visited Westwood on business during the past week.

' J. Stanley Ainold has accepted a position in the shipping departmeni of the Fruit Growers' Supply. Company "t Qq- sanville' Arnold '$rasr formerly emplqyed as cashier with the Southern Pacific Company at Susanvil'le.

T. A. Perry has returned to Susanville from Los Angeles "n-d h"s accipted a position with the Lasseir Lumber and Box Company at the Susanville plant as machinist.

Don't Forget Oakland Concatenation

The Arrangements Committee for the Bay-District HooHoo Concatenation that will be held at the Hotel Oakland, Oakland, on Friday evening at 8:00 p. m. announces that everything is all set for a banner time and that a large class of Kittens-will be initiated. Prizes'are being offered to the members who bring in the largest number of Kittens from both San Francisco and Oakland.

The Concatenation will be held at 8:00 p. m., which will be followed by a buffet luncheon. Following th.e luncheon. the committee has arranged an excellent entertainment program, " The committee in charge of the Concatenation is made uo of the following: Chas. Lamb, Frank L. Parker, J. A. fentworth, Clyde Speer, Milton Hendrickson, George Troth, W. C. Simpson, and Merrill Robinson.

EDRIC BROWN A SAN FRANCISCO VISITOR

Edric Brown, nephew of Percy Brown the well known Humboldt County redwood operator, was a recent San Francisco visitor where he spent several days visiting with the lumber trade in the Bay District. lle is connected with Percy Brown at their mill at Scotia.

S. P. SHOW ADDRESSES HOO-HOO CLUB

S. P. Show, district forester, with headquarters in San Francisco, was the principal speaker at a largely attended meeting of Susanville Order of Hoo-Hoo, No 37,

The ineeting was under the direction of W. G. Durbin, district forestlupervisor, and staff. Theodore Walker, official of the Red River Lumber Company of Westwood, and Hardin Barry, local attorney, addressed the meeting. A banquet was served at the Storl- Club.

ED. GARLAND SPENDS FEW DAYS CALLING ON TRADE

Ed. Garland, manager of the rail department of the Chas. R. McCormick Lumber Co., San Francisco, spent a few <iays during the first of the month calling on the retail trade in the Petiluma and 'Watsonville sections. He was accompanied by Jimmy Atkinson, the company's ripresentativeln the Bay and Peninsula districts

BILL WOODS \VITH CHAS. NELSON CO.

Bill Woods is now associated with the Chas. Nelson Co., San Francisco, and will be in charge of their Douglas fir and redwood sales. "Bill" is well known to the Califorriia lumber fraternity and for many years was .connected with the sales department of the Coos Bay Lumber co' - During the past yeir, he was manager of the Portland office of C. M. Weatherwax & Co. His many friends are glad to see him back in San Francisco again.

A. A. WILEY GOES WITH SPANISH PEAK LUMBER CO.

A. A. Wiley, formerly with the California White and Sugar Pine Manufacturers Association, has_alcepteg the position of office accountant with the Spanish Peak Lum' ber Co. at their saw-mill operations at Quincy. Mr. Wiley was associated with the Pine Association for many years in their San Francisco office.

P. C. McNEVIN RETURNS FROM EASTERN TRIP

iP. C. McNevin, Pacific Lumber Co., San Francisco, has returned from an extended business trip throughout the bast where he was calling- on the trade. He visited in the South, Atlantic Coast, Middle West, Lake States, and New England districts. While in the east, he was a caller at' the company's Chicago and New York offices. Mrs. McNevin accompanied him on the trip. .

G. B. Hegardt Addresses Hoo Hoo Club No. 9

G. B. Hegardt, Port Manager of the City of Oakland, was the speaker of the day at the meeting of Hoo-Hoo Club No. 9 on Thursday, April 8, at the Pllace Hotel. ,,San Francisco Harbor will always be a world port because it has the essential factors to make it a big ^port,', Mr. Hegardt stated, due to its location, deep water, tributarv valleys of the Sacramento and San Joaquin, transportation facilities, manufacturing, and its advantageous position held as a distribution point. Mr. Hegardt il.o give an interesting talk on the proposed devllopments 1nd improve- ments contemplated at the Oakland Harbor with special emphasis to the distribution of lumber.

Mr. -H_egardt was formerly the chief engineer and secretary of the Commission of Public Docks, plrtland, Oregon.

GEORGE COATS SURPRISES HIS FOLKS

George Coats, logging superintendent for the A. F. Coats Lumber Co., Tillamook, Oregon, sprang a real surprise on his folks, Mr. and Mrs. A, F. Coats, on March 22 when they met in the lobby of the Palace Hotel, San Francisco. Mr. and Mrs. A. F. Coats were in San Francisco on a pleasure trip, and when they left Tillamook, George was busy looking aftbr the company's logging operationJ. During their absence George got married and the newly-weds started for California on their honeymoon. Soon after his arrival in San Francisco, he ran into his mother and father at the Palace and broke the glad news to his folks. The nervly-weds. have returned to Tillamook where they will make their home.

BEN BYRNES AND BILL FOSTER VISIT PORTLAND

_

F. W. _S. T-ocke, San Francisco manager of the C. D. Johnson Lumber Co. was the Chairman ofth. D"y.

Fred _Roth, vicegerent snark, spoke on the Oakland Concatenation to be held on April 16 and urged all to attend as the Committee on Arrangements had- planned for an excellent program.

Misses Lewis and Schrader furnished an excellent mu- sical program.

President John McCabe announced that a special orog.ram will be held at the meeting on April' 22, ihen "Friends of the Forest Week" will be observed. ' S. i. Black of the california Protective Forest Association wili act as Chairman of the Day.

O_qt of respect to the late Theodore T. Lerch who died o-n l{arch 27, the meeting was adjourned. Resolutions on the death of Mr. Lerch, who was-an active member of the club, were unanimously adopted.

Ben Byrnes and Bill Foster, of Foster Brothers. Inc.. San Francisco, have returned from a ten days' business trip to Portland, where they were calling on the lumber tradi and looking over lumber conditions in the Portland District. Foster Brothers, Inc. are wholesale lumber distributors with offices at 244 California Street, San Francisco.

F. B. MACCOMBER ON TRIP TO MILLS

F. B. Macomber Jr., San Francisco, is on a two weeks, tlip to the_ Klamath Falls district, where he is calling on the pine mills in that section. He will return to his olffice about the middle of the month. "Bart" is makine the trio by machine and is accompanied.by Mrs MacombEr.

A. A. KELLEY VISITS NORTHWEST

A. A. (Al) Kelley, representative of the Santa Fe Lumber Co. iri the Sacramento_Valley and San Francisco Bay districts, has returned to San Fiancisco after a ten davi' trip to- the Northwest where he looked over the logging and manufacturing operations of the Western Lumbli Clo. at lMestfir, Oregon, and the Central Coal & Coke Company at Vernonia, Oregon.

"Al" also visited the Portland office of the Central Coal & Coke Co., where he was the guest of Joe Cool, the compqql's western sales manager. While in the ,'Rose City,,, "Al" states that he met many of Harry Officer's old lumbiimen friends, who were pleased to hear that Harry is car- rying on nicely in San Francisco.

D. & S. LUMBER CO. OPEN YARD AT MOUNTAIN VIEW

A new lumber yard to be known as the D. & S. Lumber Co. is now under construction at Mountain View, which is located on the highway at El Monte Ave. The yard'is owned by E. H. Dean of Mountain View and M. L. Smith of Los Gatos.

BILL LAWRENCE VISITS HEADQUARTERS

Bill Lawrence, who represents W. R. Sayre & Co. in the eastern territory, is a visitor at the Company's San Francisco office on business matters. "Bill" is well known in California, and prior to his going with W. R. Sayre & Co., represented the Albion Lumber Co. in Los Angeles.

OWEN-OREGON LUMBER CO. OPEN OFFICE AT SACRAMENTO

The Owen-Oregon Lumber Co. have opened a California sales office at Sacramento,l,vith Jeff Cochran in charge. Mr. Cochran for the p.ast two years has been at the company's plant at Medford, Oregon, where he has been acting as assistant manager and general superintendent. He states that their new mill rvhen comDleted will cut 100 million feet per. year, 50% of which will 6e White and Sugar Pine and 5O% F.ir.

STERLING LUMBER CO. MAKING NEW IMPROVEMENTS AT THEIR YARDS

The Sterling Lumber Co. are building a new fire proof office building at their Los Gatos yard, which will be very attractive and also contain a large display room.

They are also building'a new office building at their Salinas yards, and planning the construction of a new office building at their Oroville yard.

The Sterling Lumber Co. operate 16 yards in Northern California. F. G. Duttle, with headquarters in the Alexander building, San Francisco, is president of the Sterling Lumber Co.

W. R. SAYRE RETURNS FROM EASTERN TRIP

W. R. Sayre, W. R. Sayre & Co., San Francisco, has returned from the east where he spent a month calling on his eastern business connections. ite visited the tradE in the Texas, Florida, Mississippi Valley, Chicago and New York markets.

CHARLES H. GARDNER DIES

Charles H. Gardner, one of the most widely known timber estimating experts on the Pacific coast, died at Westwood on March 30. trfe was the son of the late Dean Gardner of Omaha, Nebraska. and held extensive timber interests in California, Oregon, Wisconsin and Minnesota. He is survived by a wido* and four brothers.

H.

REYNIER LUMBER CO.

126-QA-130 Santa Marinr Building

ll2 MarLct StrectSAN FRANCISCO

WHOLESALE

Fir rnd Rcdwood Lumber

Trcetcd end Untrcetcd Poler and Piler

D. F. ASHE HAS NEW RESIDENCE

D. F. Ashe, dealer in lumber, mill work, sash and doors, announces that he has a new residence at 933 Oxford St.. Berkeley, California. His telephone number is Ashberry 1228, Mr. Ashe has offices in the Berkeley Builders Eichange.

H. W. SINNOCK MAKES TRIP TO MILLS

B. Gamcrrton

Celifornir Sugar and Whitc Pine Lulnbcr

Split _Redwood -Tier, Portr, Grape StaLcr, ctc.

Sawn Rcdwood SbeLcr and Shingtci

PoRiLAND, oR,EGoN, oFFIcE Northwcrtcra BuL Bldg.

(hrr rqrnrcntetvcr ln Southcrn Crltforota er6 Wlltlenr ud Coogcr, a5 .WG.t Slxth Street, Lor An3clcr

_

H. W. Sinnock, manager of the Redwood Sales Co., San Francisco, was a -visitor at Eureka last week on business matters, and also looked over the mill stocks of the various Redwood operations that his concern represents. The Redwood Sales Company are the exclusive- sales agents in the eastern territory for the Albion Lumber Co., E. J. Dodge Co., Dolbeer-Carson Lumber Co., Hobbs-Wall- & Co,, Holmes-Eureka Lumber Co., Little River Redwood Co., and the Northwestern Redwood Co.

IvI/. D. DUNNING ON SOUTHERN CALIFORNIA TRIP

W, D. Dunning, sales rnanager of the Little River Redwood Co., San Francisco, is in Southern California, where he is looking'over lumber market conditions and calling on the trade in the Los Angeles District and other Sout[ern California ponits. While in the south, he will make his headquarters at the offices ofW. R. Chamberlin & Co.. their Southern California representatives.

SAN FRANCISCO BUILDING PERMITS FOR MARCH

Building permits for the month of March in San Francisco showed that there were 1010 permits issued having a total .value of $3,944,343. This compares with lI2S {er- m_its issued during March, 1925, haviig a value of $5,130,- 965,. and with 753 permits issued dur-ing February,'1926, having a value of $4,211,896.

GRITZMACHER & GUNTON

Wholesalers

112 Market St. San Francisco

Telephone Sutter Zlt99

Douglar Fir - Sprucc - Rcdwood Redwood and Ccdar Shingler

Fir Piling - Ccdar Potcr

Split Rcdwood Productr

Agents: A. F. Cort Luber Co.

. Tillamook, Orcgon A.

E. dc Rcyalcr

A. B. Gritznacher

Howard M. Gunton

WA I'{ T ADS

(The Clearing Houce)

This Column of "'Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who Wants to Hire

Rate: s2.s0 per column inch

The Fellow Who Wants to Be Hired

OPENING FOR HARDWOOD SALESMAN

Southern California hardwood distributors looking for experienced salesman, offer splendid opportunity to right man. Must have these qualifications: Extensive ixperience in hardwoods, thorough knowledge of all domestic hardwoods, and he must know the Los Angeles hardwood-buying trade. Salary will be arranled satisfactory with successful app'licant; car furnislied, and there is a wonderful opportunity for advancement in the position. If interested, communicate with the Los Ange-les ofEce of "The California Lumber Merchant".

WANTED

Position in California with a Line Yard Company. Eleven years with present employers as Manager of a county seat boint in Milsouri. Record clean. Address Box ,4'-152, care California Lumber Merchant. +15-1

FOR SAI;E

Hinkley Spears & Hayes-Cglliss Type-Single Cylinder Engine 8x30 in.-about 100 H'P.-complete. fn almost nei condition, as was in use only five hours. Address communications to Box No. 557, Modesto, Calif. 4-15-2

FIRESH OPPOTRTUNITY

One or two Retail Lumber, Builders' Supplies, Feed and Fuel business for sale. Sales $3000 to $8000 per month' No local competition.

$7000 rial estate and buildings with one, -ten year cheap lease with other. Located 45 ,rn-iles east of Los Angeles in adioinins communities.

Addreis Box ,4'-151, care California Lumber Merchant, Los Angeles. 4'L5-2

WHITE PINE BOX FACTORY FOR SALE

We have a first class efficient box factory of 60,000 daily capacity, located in Northern California, which we offer for sale. Good supply of raw material in immediate vicinity. Will give full particulars upon request. Address Box A-127, care California Lumber Merchant. 2-ts-tf

ESTIMATOR-MAN.AGER WANTED

Large Southern California retail yard wants experienced lumber and sash and door estimator to take charge of department. Not necessary to understand reading blue prints but must be well acquainted with general figuring, especially sash and'doors. Position offers good opportunity for advancement and will pay good salary to start, to right man. This is permanent position. Please state experience and other necessary information in application. Address Box F-109, care California Lumber Merchant. 4-15-1

SMALL YARD SNAP

Los Angeles retailer offers small yard on the edge of Los Angeles for sale at attractive price and terms. Total investment would not go over $10,(X)0 and favorable terms could be arranged. Present owner owns ground, which he will lease at low figure.

Yard doing enough business to show good living for one man and can easily be increased by live wire who can merchandise and successfully meet competition.

Address Box F-L22, care California Lumber Merchant.

STATEMENT OF THE OWNERSHIP. IIIANAGEMENT. CIRCULATION. ETC., REOUIRED BY TIIE ACT OF CONGIiESS OF of rhq catiforqia

f13i*n u Semi-monthty at Los Angeles, Cal.. for April 1. 196. Staie of 'Calilornia -lss. County of Ias Angeles, J Bcfore me, a Notary Public in and for the State and county eforc. said, personally appeared Phil B. Hbrt, r'ho, having been duly sworo according to law, deposcs and says that he is the Managint Editor of The California Lumber Merchant. and that the followins is. to the best of his knowledge aad belief, a true statement of thJ ownership, mansgement (and if a daily paper, the circulction), ctc., of the afori. said publication for the dati shown in thc abovc caption, requircd by the Act of August U, 1912, embodied in section 411. Postal Laws and Regulations, printed on the reverse of this form, to wit:

l. That the names and addrcsses of the lublishcr. cditor. managiag editor, and business managers are: Publisher, J. C. Dioane, 318 Centra-l Bldg., Ios Angeles; Editor, J. C. Dionne,3lS-Central Bldg,, Los An. geles; Ma_n-aging Editor, Phil B. Hart,3l8 Ccntral Bldg., Los Angeles; Susrness Managers. None.

2. Ttlzt thC owner is: (If owacd by a corporation, its name and address must be stated and also immCdiatcly-thereunder the names and addresses of stockholders owninc or holdinc one Der cent or more of total amount of stock. If not oined bv a-coroorition. the names and addresses of the individual owners muit be ciien. If'owned bv a 'firm, company, or other unincorporated cmcern, its name and addr6ss, as well as those of each individual_member,-must be given.). J. C. Dionne, 318 Central Bltls.. Los Anseles.

3. That the known bondholders, mortgagees, and other security holders owning or holding 1 per cent or moie of total amount of bondj, mortgages, or other securities are: (If there are none, so state.) None.

4, That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if ani, contain not only thc list of stockholders and security holders as they aopear uoon th'e books of the company but also, iir cases where ihe - itockh6ldcr or security holdcr appears upon .the books of the- ompany as trustec or rn any otner nducrary relatton, the name ol the person or COrDora- tion for whom such trustee is acting, is given; also-that the said two paragraphs contain statements embmcing-affiant's full knowlcdgc end belief as to the circumstances and conditions under which stockholders and Eccurity holders who do not appear upon the books of the company as trustccs, hold stock and sccurities in a capacity other than that of a bona fide orncr; and this afiiant has no reason to believc that any other person, agsociation, or corporation has any interest direct or indirect in the said stock. bonds, or other securities than as so statcd bv him,

5. That the average number of copies of cach issue of this publi. cation sold or distributed, through the maite or otherwisc. to- oaid subscribers during thc six monthJ preceding thc datc ghowo- abovi ir (This information is required from daily publicationc oaly.)

Soft Harmonious Shades

nnd Rock Armored P rotection !

D IONEER Yosemite Rock Surfaced Shingles produce a roof I on which color and contour blend to perfection. Their texture or shadow line is characteristig-*r611 colors are soft and appealing. They blend with the color schemes of the home and the natural surroundings-and they are an invulnerable armor of protection!

Naturally there's a demand for them and a profit for the dealer who sells them I Pioneer Yosemite Rock Surfaced Shingles are modern roofing for modern homes. Their years of durability, 6re safety, freedom from repairs or painting-all for their first and only cosl-makes them wonderfully economical. And for re-roofing, you can sell thern on easy time payments,

EASY PA.YMENTS FOR RE.ROOFING

When you sell Pioneer Ycsemite Rock Surfaced Shingles f or re-roofrng you are selling the highest typeof economical roof protection and you may sell them on easy time payments. If you are not already reaping the volume of business this plan assureg, write us for complete details.

ProNrrn Papnn Co., INc.

Established 1888

LOS ANGELES SAN FRANCISCO

PORTLAND SEATTLE lrl

Pioneet Mdnufactures a Com. plete Line of Roofngs and Building Paper

The Pioneer Standard Cut Corner Strip Shingle -aPPealing to the eYe and economical to lay.

AMFENCE o I mes o ce

ERE is one kind of peace-time preparednesspreparedness against dissatisf action-preparedness for future business health.

When you sell worthy merchandise today-when you give good service-you build good will, customer satisfaction, "repeat" business.

The quality that goes into Weaver Roofing defies the wearing tread of the years. "Time tellst' the superiority of this product. The reputation of the Weaver Roof Company is built on it.

It embodies a lasting service that means bigger profit for you, in the end.

Weaver Roof Company

Syloester L. Weaoer, President

2440 East Eighth Street Telephone BRoadway 0784 Los Angeles, Cal.