The California Lumber Merchant - May 1931

For builders who figure " cost" cs well cs " price''

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100%llffid'*'

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"Producers of White Pine for Ooer HaIf a Centurg"

J. E" MARTIN Mua3iag Editc

M. ADAMS

Clrcubdo Murrr

A. C. MERRYMAN

AdrerddrS Mmger

W. T. BLACK San Frmds Cmr Ncthm Callf. and Prlf,c Nrthwct

THE CALIFOR}.IIA LUMBERMERCHANT

JackDionne ,prblblrn

Inccecatad u&r thc Lawc of Calffmb

J. C. Dlonnc, Prcr. ard Tma; J. E. Mrtin, Vio-Prer.; A. C. Mcrrynn, Jr., Sccy. Pubtshcd tha lst ud l5th of crc.b mth at 3r&r9-20 Centnl Building, lOt Wat Slxth Stret, Loe Angcls, CaL, Tctcphc, VAnalila aSG - Entarcd u Sacod-clas mtter Septembq E. lltZ2" at thc Patofflc. at fo Arsde+ Callfomla, undcr Act d Meh 3, f879.

Subrcription Pricc, gZ00 pcr Ycrr Siaglc Copicr, 25 ccntr cch.

LOS ANGELES, CAL., MAY 15, I93I

How Lumber Looks

Douglas Fir-A total of 341 mills reporting to the West Coast Lumberments Association for the week ending May 2 operated et 44.73 per cent of capacity, as compared to 45.06 per cent of capacity for the preceding week, and 69.57 per cent of capacity during the same wcek last year. For the first 17 weeks of 1931 these mills have operated at 4O.34 per cent of capacity, as compared to 64.81 per cent for the same period in 1910.

Production, orders and shipments at 221 mills for the week ended M.ay 2 wene reported to the Association as follows:

Production, 1151847166 f.et; Shipmetrts, 131r9o1r110 feet; Orders, lt0r944r8E7 f.ect. Orde$ wete 4,23 per cent under production, and shipments were 13.86 pet cent over the output. Inventories ere now lower than at this time last year.

Details of orders and shipments as reported by these 221 mills follows: Orders-Rail, 41r9t9r627 f.erltz Domestic Cargo, 45,187,124 Let; Export, llrl6tr2l5 f,eeti Lcral, 12,656,921 feet. Shipments-Rail, 42,559rO75 f.eeti Domestic Cargo, 50,7O5r2O4 feet; Export, 25979,910 feet; Local, 1216561921 f.e*.

The California lumber situation shows very lirtle change, and the market ie not showing much activity. Prices show no 6[ange. Unsold stocks on the public docks at San Pedro on Mray lV totaled 6O56,fiX) feet. 48 lumber vessels in the California trade are laid up.

The California White and Sugar Pine Manufacturers Association rcported ptoduction fuon 23 mills for the wee& ended I0.|ay 2 as 11,179,(XX) feet, shipments 15J65'00O feeg and ot-

L. R. STERETT SOUTHERN CALIFORNIA VISITOR

Lester R. Sterett, secretary of the Mill-work Institute of California, has been spending the past few weeks in Los Angeles on Association business.

C. V. STIPPICHVISITS CALIFORNIA

C. V. Stippich, The Stippich Lumber Company, Oklahoma City, Okla., was a Los Angeles visitor around the first of the month following a three weeks' trip to the Northwest where he called on the mills. The Stippich Lumber Company, rvith headquarters at Wichita, Kansas, are well known Middle West wholesalers covering Kansas, Oklahoma and the Texas Panhandle. Mr. Sfippich represents the company in the Oklahoma territory.

Saa Frrncirco O6co

Elt Silta Marin Bldt.

u2 Market Strct

Telephoa E&tuL ztt5 Southcrn Oficc bd Natirnal Buk Blds. H@3tm, Tdu

ders 16r041r0fi) feet. The same number of mills reported a 30 per cent decrease in production as conrpared with the cotresponding week of 1930. Pine sales continue ahead of production and prices are f,rm. The volume of Redwood busi. ness shows practically no change and prices are reported very fitm.

Orders for lumbet received during the week ended l&lay 2 equaled production, it is indicated in reports from 771 leading hardwood and softruood mills to the National Lumbet Manufacturers Association. Shipments from these mills were 10 per cent above their combined production for the week, the cut amounting to 228r793r0fi) feet.

The cunent relationship of shipments and ordets to ptoduction for the first 17 weeks of 1931, as reported by the re. gional associations to the National Lumber Manufacturers Association, follows:

Vest Coast Lumberments [66,si3ii66-p1o'duction, tr770r368 M feet; Shipments, 1185716o5 M feet; Orders, l,975rl28 M fe* 'Western Pine Manufacturers Associati Ptoduction, 40tr552 M feet; Shipments, 471,75t M feet; Orders, 451rS07 M feet.

Southern Pine Association-Production, &3r5t4 M feet; Shipments, 6991132 M feet; Orders, 7O3,6Oi M feet.

Total Hardwoods-Production, t79,682 M feet; Shipmentsl 401,43, M feet; Ordem, 412,370 M feet.

E. S. McBRIDE VISITS LOS ANGELES

E. S. McBride, manager of the Davis Lumber Co., Davis, Calif., was a recent Los Angeles visitor, where he spent a few days on a combined business and pleasure trip. Mrs. McBride accompanied him on the trip.

L. S. TURNBULL WILL ATTEND ARIZONA CONVENTION

L. S, Turnbull, Los Angeles, Southern California and Arizona representative of The McCloud River Lumber Company, has been spending the past few days in Arizona on business. He will attend the annual convention of th€ Lumbermen's Club of Arizona at Phoenix on Mav 15. 16 and 17.

IN THE SPRINGTIME BUILDING FANCIES

SOFTLY

Vagabond Editorials

By Jack Dionne

There was a surplus of power. and a plenitude of truth in the address which Dr. Wilson Cornpton, Secretary and Manager of the National Lumber Manufacturers Association, made to the Board of Dit'ectors of that organization assembled in Chicago recently. Numerotrs practical and timely warnings and suggestions were offered in the course of his remarks.

But we can't agree with our learned friend, Dr. Compton, in his fundamental assumption that "The Lumber fndust{y is at the Cross-Roads." The lumber industry reached the cross-roads of which Dr. Compton speaks, many years ago. And it took the wrong road. It was the same old choice of roads that comes to every industry as it does to every man. The road to the right bore the sign-"Take this road and work out youl own salvation." It was uphill, rocky, winding, difficult.

*:B:f

The road to the left looked wider, straighter, downhill, easier to travel. It was plainly marked in large letters"Take this road, for with the rapidly dwindling forests it is cet'tain to lead to abiding prosperity." And the lumber industry took the left hand road, Doctor Compton, and has been on it ever since.

t<**

And now, on the lumber association horizon, we find for the first time the word-RESEARCH. For several years this column has been continually driving away at the dire need for research, eqgineering and architectural development in the lumber industry. For several years the writer has been uttering that thought in every public lumber addness. Welcome-research ! You're not playing the part of the Prodigal, for you never were here before. To the lumber industry you are a brand new recruit-although a tried and seasoned veteran in other industrial armies.

But there is still .nn"*"n, 1", n"*" variation of opinion as to what research work for the lumber industry means, and on that rock our ship may still crumble, even though we may have agreed upon the necessity and desirability of research activities. A couple of years ago when I cried aloud in this column because of the utter dearth of research work in the lumber industry, an officer of a lumber organization hurled the "short and ugly" in my teeth,

reminding me of the U. S. Forest Products Laboratory at Madison,Wisconsin. * * *

The Forest Products Laboratory is a splendid institution that has done and is doing admirtable work along its chosen lines. Butthatis NOT the line of work that we have in mind when we talk of the need of research and engineering; that is NOT the kind of work the auto industry, the steel industry, the electrical industry, the radio industry, and others, mean, when they talk of creating business through research and engineeding' And it is NOT the thing for need of which this great lumber industry, wanting wisdom, has drained to the deepest dregs the chalice of business bitterness.

,ft(*

When we say that the lumber industry cries to high heaven for the help of research, we mean for such work as brought to the auto industry in the past few years such saving, rejuvenating, rehabilitating innovations as: balloon tires; shock absorbers; weather and sun-proof paint; stainless metal finishings; four-wheel brakes; immeasurably imprroved carburetion, ignition, and compression; hundreds upon hundreds of improvements and refinements to body building, motor building, steeriqg, stopping, starting, protecting - - - in fact, everything. No single spot or phase of auto construction today isnot amazingly in advance of a few short years ago.

*d<*

You can go into the other big industries and cite practically the same type of advancement. All because of the coordinated intelligence back of the industry as we see it, that does nothing but seek and seek and search eternally for new thoughts, new things, new methods, new ways' of interesting and serving the public to the end that the public will exchange its dollars for their goods.

In its confessedly """"nnt",*

,tO of waging relentless warfare against the continually downward progress of the lumber industry, this column sounds solemn warlring that the road it has been following leads only to oblivion; that it faces the imperative necessity of back-tracking up the hill to the cross-road that it mis-chose so long ago, and turning finally toward that signboard that still reads-and always shall-"Take this road and work out your own salvation.t'

(Continued on Page 8)

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IOS ANGEI.ES. CALIFORNIA

lnterior Decorative Panels

Vagabond Editorials

(Continued from Page 6)

And listen ! The day of glittering generalities as a hope of saving grace for this embattled business-is GONE. The hope and the sole hope of the lumber industry depends upon S P E CI F I C IMPROVEMENTS, SPECIFIC CHANGES, SPECIFIC DEVELOPMENTS in the making ar\d marketing of wood products. There is no other way out. Maledictions upon its active competitors won't do the trick. Excoriating their products won't save the day.

we must emulate ,* ,:a":; and the enterprise of the men who make and market motor cars. They thought SAFETY-and they produced FOUR WHEEL BRAKE!; they thought COMFORT, and they produced SHOCK ABSORBERS and BALLOON TIRES; they thought ECONOMY, and they produced life-time protective auto paints, etc,, etc., etc., in the way of hundreds of specific examples.

The lumber industry has got to HIRE BRAINS. It has got to say to those brains: 'Think, work, search, investigate, experiment, dig, delve, and deliver, and bring us NEW IDEAS for using wood that will be entirely different from the things we are doing now; things that will appeal to the modern desire for change, for improvement, for variety, for something better, and for something different." THAT'S what this industry has got to do, gentlemen of the lumber jury, if it is to survive. Present methods have proven abortive. They belong to the days of our grandfathers. But it is the problems of TODAY that this industry must face.

If the industry has only a dollar to spend trying to help itself, it should spend at least NINETY CENTS of that dollar in this SEARCHING efrort. It has been freely and frequently stated that the lumber industry has always been entirely too parsimonlous inits expenditures for trade extension work. True enough ! But if the money the industry HAS contributed and spent for market development had been used for specifically buying brains and employing them in searching fon new and better uses for wood, you wouldn't know this industry today.

'WE MUST ADVERTISE!" comes the cry. Yes, indcedl Just as soon as you find something specific, some-

thing tangible, something brand new and thoroughly interesting, to exploit; just as soon as your searching and finding department has produced thoughts and things and ideas for the lumber industry, comparable to the drarnatic and amazing improvements the auto industty, the steel industry, the radio industry, are continually thrusting upon an interested public. THEN, and not until THEN, will the lurnber industqy .have a story to take to the public that will be worth spending money to exploit. And until THEN, gentlemen of the lumber jnty-SAVE YOUR MONEY!

tl. tf *

Most of the consumer advertising the lumber industry has done has been wanton waste, because it had nothing to sell. Buying expensive space to paint in glittering generalities the comforts of home, is a wholly impractical and pitiful gesture that has caused many of those who have helped pay for same to drift into the camp of doubt, questioning the wisdom and usefirlness of advertising lumber. What the industry has done has been simply to load a shotgun with slugs, and fire airnlessly into the sky. There is no record of success emanating from that sort of hunting.

Two all-important things are demonstrable. First, the lumber industry CAN hire brains as other industries do, and this thinking department CAN discover amazing and interesting and practical new ways of using wood that will revolutionize the industry. It's a virgin field they will have to work in. Second, when these things ARE found and perfected, they CAN be practically and successfully advertised, exploited, and merchandised.

Let the dollans of the industry be intelligently spent in THAT way, and in not more than five years' time more change and more improvement will take place through this entire lumber business than has taken place in the last one hundred years.

Year after year, and year after year, this industry talks, talks, talks, and does NOTHING. It looks like the talking time has gone, and the DOING DAYS HAVE COME.

Th ere ls Business ln Your Town!

Profitable business is waiting for you to come after it. Every apartment house and home is a live prospect for PALCO URNS and \flNDO\f BOXES.

A sohcitor can develop real volume of profitable sales now. Your customer has only to see the merchandise. Sell it knoclcdown, assembled ol installed. \THY

Lumber Production First Quarter 193 I

Douglas Fir Region of Oregon and Washington. By

Vest €oast Lumbennents Association.

Wendling-Nathan Co. SAN FRANqSCO

Wholesalerr of Douglas Fir Redwood

California lVhite & Sw"t Pine

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..\f,/E used to carry four or v Y five lines of building paper," a lumber dealer told us the other day, "but now we've specialized on one lineCreo-Dipt Weatherproofed Paper. Result is, less lines to worry about, more profit, and we seem to be selling a lot more paper. Your paper has the good characteristics of all building papers-makes handling more than one line unnecessary.

It's true that no other building paper has all the qualities of CreoDipt Weatherproofed Paper. The reason for this is that Creo-Dipt paper is neither a "sandwich" nor a "coated" papel-;t is made by the infusion oI pure Kraft paper

with a specialcompound at 350" F. This infusion, far from deteriorating the paper, actually prolongs its life.

As a result of this new process, Creo-Dipt Paper is waterproof. It will not crack in cold weather, or when folded. It cannot ofiset or become sticky in summer. It has an unusually high insulating quality. Creo-Dipt paper comes in three grades-standard, medium and heavya complete line in itself. Best of all, it sells for a reasonable price.

Ask your Creo-Dipt salesman to tell you the complete story. Or write us for samples.

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It enables you to reach your prospects in three ways: 1. PERSONILLY-by handing out copies of the beautiful idea book,.,For Flome Lovers." 2. BY MAll-sending sample pages of the book on which your name and address are imprinted. l. THROAGH THE NEVSPAPERS-tsing mats which illustrate typical pages from this atuactive book in your advertising.

Ten stufrers for mailing ate lree with each copy of "For llome Lovers"...five newspaper mats are alsotreewith each order. The books themselves are only 101 each...half what they cost the Association! lZrite today for your Jree sample copies. Sead the coupoo below.

Enthusiastic Decision to Continue National Trade Extension

Annual Meeting of the National Lumber Manufacturers Association

Chicago, April 24.--:lhe Board of Directors of the National Lumber Manufa'cturers Association unanimously voted today to continue the National Trade Extension campaign for lumber and lumber p.roducts. At the same time it approved of the new trade extension campaign presented by the Trade Extension Committee under the caption "Making Lumber Promotion Permanent." This plan ,calls for a maximum expenditure of approximately $1,500,000 a year.

It is planned to bring into the cir'cle of financial support the timber owners, loggers, lumber manufacturers, wholesalers and the principil-lumber,consuming industries. -The outlook is, too, that National Trade Exiension will have the moral support of the retailers even more than in the past.

Trade Extension Continued

The Directors adopted without change the recommendations submitted by the Trade Extension Committee which met on April 22 and thoroughly canvassed tbe pros and cons of continuing trade extlniion work' The virtually unanimou,s ,consenius of judgment of the Committee was that the work must be continued at all hazards and on a larger scale than at present. The proposed plan of campuilt *ut declared by members of the Committee to be ihe"most complete and carefully worked out plan that had ever been drawn up for such an undertaking.

The general plan of the drive to secure the-necessary subs'cripti&s will be inaugurated in May and June, continued during July and Auguit and completed in September and Octob"ei with an intJnsive effort of personal solicitation by directors, other subscribers to the trade extension fund and members of the National staff, with the backing and assistance of the regional associations of manufa'cturers' Ravmond g. Wtrite of Kansas City, Chairman of the frrai Extension Committee, presided at the meeting of that Committee and presented its report to the meeting of the Directors.

At the general session of the Annual Meeting of the National Lumber Manufa'cturers Association held yesterdal', Walter F. Shaw, Trade Extension Manager, presented- an elaborate and convincing exposition of the proposed plan, which was enthusiasticallv received.

Afterwards President A. C. Di*on deliyered his annual address and was followed by Wilson Compton, Secretary and Manager, with his annual rePort and address entitled "The Luriber Industry at the Cross-roads". Both addresses werd featured 6y strong recommendations for the continuation of trade extension.

Ripley Bowman, Secretary of the United States Timber Conservation Board, briefly addressed the meeting in the interests of that Board. He pointed out its significance to the lumber industry and urged lum'ber manufacturers to give the Board every assistance in its-work of ac'cumulatIng the facts upon which its recommendations will be based.

-Wilson Compton brought up the Russian lumber- im-p-orts problem and reviewed t6e progress of the battle the N. L. M. a. ha-s 'conducted against them on various lines.

Manufacturers and Retailers in Joint Session

A heartening feature of this session was the joint meet-

ing of directors and manufacturers generally with the Directors of the National Retail Lumber Dealers AssociationPresident Dixon of the N. L. M. A. introduced A. J. Hager, Lansing, Michigan, President of the National Retail Lumber Dealers Association as Chairman of the joint meeting" Mr. Hager set the keynote of the conference by making a vigorous appeal for cooperation between manufacturers and retailers. He was followed in like spirit by Messrs. Harry T. Kendall, Kansas City, Mo.; Vernon Hawkins, Boston; L. P. Lewin, Past President of the N. R. L. D. A.; Chas. M. Hines, of the Edward Hines Lumber Company, Chicago; Geo. W. LaPointe, Jr., of Menomonie, Wisc.; C. C. Sheppard of the Southern Pine Assn.; John Dower and Major E. G. Griggs of Tacoma, 'Wash. It was at this meeting that the manufacturers voted endorsement of the Code of Lumber Trade Practice and principles of lumber distribution submitted by Harry Kendall, Chairman of the Trade Practi'ce Com,mittee.

Advice by Alex. Legge

The annual dinner of the National Lumber Manufactu?ers Association held on the evening of April 23 at the Congress Hotel was addressed by Alexinder Legge, former Chairman of the Federal Farm Board. Mr. Legge urged the lumbermen to ,cultivate the farm market by means of the installment plan of selling lumber and urged a special effort to equip grain farms with farm storage buildings. He predicted a further surplus of wheat this year, but declared that the fact that wheat had recently sold in Liverpool at the lowe,st point in 350 yeats would soon result in a drastic ,curtailment of wheat acreage all over the world. He advised farmers to store their wheat in the meantime on the farm as much as possible, such storage being mu,ch cheaper than primary and terminal elevators. Granaries for this purpose, he said, should preferably be built of lumber, which was superior for the purpose to other building materials. Mr. Legge also emphasized the virtues of group cooperation in industry.

Strickland Gillilan, famous newspaper,correspondent and after-dinner speaker, delivered a generally humorou,s address whi,ch kept his audience convulsed with laughter, interspersed with telling arguments in favor of cooperation throughout th-e lumber industry and a continuation of an energEtic offeisive and defensive in the interests of lumber against its many enterprising competitors.

Pledges of Co-operation

This morning was given up to the report of the Trade Extension Committee recommending continuation of the lvork on an enlarged scale. There was a general discussion of the situation and the whole subje,ct of securing the necessary funds was fully canvassed. As an earnest of their interest and determination to put over the new program every manufacturer present signed a pledge of his personal cooperation in making the work of raising funds a success.

Reports were received from the Credit Corporation and the Inter-Insurance Exchange. Much satisfa,ction was expressed with the recent progress of the Credit Corporation and the improvement of the Blue Book. Every member of the regional association was urged to patronize the Blue Book.

Officers Re-Elected

Officers were ,re-elected as follows: A. C. Dixon, Eugene, Ore., President; W. M. Ritter, Washington, D. C., Vice President and Treasurer; E. A. Frost, Shreveport, La., Vice President; R. B. White, Kansas City, Vice President; and Wilson Compton, Washington, D. C., Secretary and manager. Provision was made for two additional members of the Executive Committee through amending the By-Laws by making the number of members of the Com: mittee who are not officers or past presidents, ten instead of eight. Chairman of committees were elected as follows: Trade Extension and also Trade Promotion, R. B. White; Publicity, H. D. Mortenson; Statistics and ,{,ccounting, C. S. Keith; Economic Research, lictor M. Scanlon; Foreign Markets; E. G. Griggs; Advisory Tax, Frank J. Wisner; Forestry and Conservation, A. W. Laird; Utilization and Waste, A. Triesohmann; Standardization, W. T. Murray; Trade Practices, Harry T. Kendall; C.redit Corporation, G. W. Dulany, Jr.

The members at large of the Trade Promotion Committee who are chairmen of the designated sub-committees are C. Arthur Bruce, Laboratory and Commercial Research; M. L. Fleishel, Building Codes; W.-f. Murray, Promotion of Industrial and Constru,ction Uses: Carl Hamilton, Advertising; H. D. Mortenson, Publications; J. P. Hennessy on Wooden Box Bureau: C. Arthur Bru,ce on Treated Wood Bureau; A. Tries'chmann on Home Modernizing Bureau.

Resolutions were adopted commending President Hoover for the appointment of the United States Timber Conservation Board and expressing the hope that he would deliberately seek the establishment of sound national policies for the rehabilitation of the 'basic natural resources such as coal, oil and timber, "which will encourage stability, security and progress of the industries dependent upon them."

Suppression o,f Destructive Rivalry

A resolution of great importance asked the Executive Committee to consi,der the matter of cooperation between the regional associations and the manufacturers, with a view to agreement on species and grade for lumber to be recommended for specific uses, and upon the suppression of criticism of the suitability of spe,cies and grades for the uses thus determined; also upon the avoidance of negative advertising of species. Other resolutions urged cooperation with the United States Timber Conservation Board and diligence in supplying information for the statistical reports of the National Lumber Manufacturers Association.

After transaction of nu'merous matters of detail the Directors adjourned with many expressions of satisfaction over the results accomplished at a critical meeting of the Association in the most- critical year in a decade. .-

N. J. Danielson Now With? Reynier Lumber Co.

N. J. Danielson, who was formerly with T. P. Hogan Co., Oakland, and the Pioneer Paper Co. as salesman, is now covering San Francisco, East Bay and Peninsula territory for Revnier Lumber Co.. San Francisco.

Furniture Company Leases Oakland Lumber Plant

The B. P. John Furniture Corporation, of has leased the property of the Chi,cago Washington, Oakland, and will establish a factory there in the near future.

Redwood Co r e b o a r d

ANew and Versatile Product

Redwood Coreboard, manufactured from kiln dried stock, through its unusual strength and adaptability is a product for multiple uses.

Redwood Coreboard can be handted as ordinary finish lumber and can be used for years without any danget of breaking.

Redwood Coreboerd will not break, crac& corners will retnain intact and the board ing the process of constructiotr. It is thete is a minimum of wacte.

or chip. The unmarred dureconomical as

Redwood Coreboard will not buckle, sag, shrink or warp, an ideal ptoduct for papering, kalsomining, painting og for any similar decoration. The soft neutral color of its surface proves harmonious for any interion

Redwood Coreboard is a low priced and highly satisfactory board to use on the walls of a house-paticulady an attic room, getage, beach or mountain cabin for shelving, boxing, drawer bottoms, picture backing, map mot'nting, partitions, signs and displays, poultry houses, play houses and folding screerur.

Redwood Coreboard is manufactured in smoodr broad panels 5-16 in. thick, 48 in. wide, and in lengths of 31 4, 5, 6, 7, E, 9, 10, and, t2 f.eet. Ffammond's maintain a large stock of this product in standard sizes. Speciel widths or lengths can be manufactured promptly.

tl,Y

Southern California Lumbermen Play Golf

George H. Lockwood Wins Low Gross Prize. Ed. Seward Low Net Winner.

George H. Lockwood, J. C. Niederer & Co., Los Angeles, with a gross score of 79, was the winner of the low gross prize, "The Frank Burnaby Cup," at the Southern California Lumber-

included: Harry V. Hanson, chairman; Don Philips, handicaps and starting; Bob Osgood, prizes; Ed. Martin, secretary-treasurer. The tournament was sponsored by the Los Angeles Hoo Hoo Club.

men's Golf Tournament, held at the Hollywood Country Club, Hollywood, Calif., on Friday afternoon, May 8. Ed. Seward,. Dolbeer-Carson Lumber Co., Los Angeles, with a net score of 69 was the winner of the low net prize, "The California Lumber Merchant cup."

The winners of the Flight Events were as follows: First Flight-first prize, Roy Stanton; second prize, Paul Hill; Second Flight-first prize, Barry Hanawalt; second prize, Harvey Bowles; Third Flight-first prize, Gene DeArmond; second prize, C. Ganahl; Fourth Flight-first prize, L. A. Bark; second prize, Dick Loveday.

Following the dinner held at the Club House, Kenneth Smith presented the prizes to the winners of the various events. The committee which arranged for the tournament

1 Prizes Offered for Redwood / Salesmen

The California Redwood Association is ofiering a prize of $25.0O a month for three months to the Redwood salesman or company doing the most constructive selling work during the preceding month. Salesmen are invited to send in weekly reports of the'most constructive work accomplished during the week. These reports are to be made on printed forms provided for the purpose. All reports must be in by the 10th of each month, and prize will be awarded on the 15th. The prize for April will be awarded on May l5th.

At the end of the three months there will be a competition between Northern and Southern California to determine which section turned in reports of the most constructive salesmanship.

COME AND LOOK US OYER

Next time you are in our neighborhood, Mr. Retailer, we'll be glad if you will come and see our layout at Dennison St. \ilfharf, foot of Dennison St., Oakland. Itts just two minutes' drive from the intersection of E. l4th and 23rd Ave.

Our tr[otto: "Promise Less-Do More''

HILL e, MORTONT Inc.

Wholesalers and Jobbers

Dennieon St. Vharf - Oakland ANdover 1O77-1O7E

The following played in the tournament: Russell Gheen; Max Landram; C. Ganahl; Paul Masters; D. D. McCallum; R. C. Jones ; J. L. Frudden'; Al Hollivet; A. Ingvoldstad; P. Baugh; B. N. Cartwright; C. B. Lyon; A. H. Hoel ; T. S. Lee; Roy Lindsey; Bill Hamilton ; "Pick" Maule; A. Moser; Geo. H. Lockwood; Paul Hill; Roy Stanton; Curtis Merryman ; Dick Loveday; A. C. Baker; Emil Swanson; J. E. Pinkerton; R. A. Cole; Earl Jameson; Henry Pries; Roy Meyers; Leo Rosenberg; Ed. Seward; Francis Boyd; Gene DeArmond; "Cappy" Slade; G. O. Fogleman; Harry Hanawalt; Douglas McAlpine; E, H. Clay; H. C. Steadman; Bill Vanderwood; Art Penberthy; A. H. Landram; Herman Rosenberg; J. H. Prentice; Don Philips; Paul Orban; Harry Naeve; Fred Reeder; Ted Lawrence; Clint l-aughlin; Tom Dant; Hafvey Bowles; LA. Bark; J. E. Martin.

Londoners Like Modern

rhe Bu't-r, "*,5i1:$:3,lr"r, shipped on Aprir 23 Peerless Built-In Furniture for 60 kitchens to Ilndon, England. This furniture was ordered for two new apartment houses containing 30 apartments each. The shipment was valued at $4200 and weighed 26,W lbs., and represented the fifteenth order from London in the last year and a half.

Young Lumberman

Mr. and Mrs. George Fuller, Sacramento, are receiving congratulations on the arrival of an eight pound baby boy May 5. Mr. Fuller is manager of Dolan Building Materials, Inc., Sacramento.

THERE IS A REASON

Why the largert millr are installing our IMPROVED AIR COOLED REFUSE BURNERS.

WE ARE ABLE to care for your requirements for air cooled and brick lined refirse burnersnew and used boilerr of dl size! and typee.

SEATTLE BOILER WORKS

Scatilc, Warh.

Slight Improvement in Lumber Residential Architecture to be Sales Expected in May Featured at Exhibit

Washington, May 2.-A 5 to 10 per cent increase over April quantities in sales of lumber to retail dealers and industrial consumers is expected by manufacturers du,ring rvlay, and an ( is forecast by May, and equal increase i is by "The Lumber Lumber Market" in its Mav 1 issue. in sales by retailers to builders lf, .--l rrt' :, rt A :---,These forecasts are based on reports of its 1,900 odd cortespondents representing dealers, manufacturers salesmen, banks, building and loan associations and similarly informed sources in every section of the country.

Residential building should increase at the sams rrate, though correspondents in at least twenty-eight states indicate that while building money is plentiful, it is being loaned only on narrowly constricted credit. In many localities banks and building and loan associations are insisting upon a pledge of personal occupancy or a specific contract for other occupancy after ,construction before lending.

Saks fncreased in April

An increase in the volu.me of general sales by manufacturers and retailers, amounting to between 5 and 10 per cent during April was accompanied by a corresponding decr@se in prices received by both manufacturers and dealers, and further slight price recessions are indicated. Indust'rial purchase and consumption remained at the low level of March. Retail dealer 'stocks increased by somewhat more than 5 per cent during April. fndustrial consumer stocks decreased slightly. Stocks held by manufacturers on April 18 were 1 per cent below those on the corresponding date a year ago.

Residential architecture, including all styles, from the modernistic to the French Chateau, will be shown in the exhibition of the work of John Byers, architect, which opens May 18th in the Architects Building Material Exhibit atFifth and Figueroa Streets, Los Angeles.

A number of preliminary sketches of the beach residence to be built in Santa Monica for Mr. and Mrs. Irving Thallerg (Norma Shearer), rvill be featured in the ilisplay. It is to be French provencial style of architecture and will include a projection room for sound pi,ctures, as well as many other interesting features.

Photographs oI Early California interiors, depicting the use of wood paneling for decoration, will be included in the exhibit, as well as several sketches of ranchhouses built in Ventura County. Mr. Byers also plans to show the preliminary sketches for the Caballeros Golf Club which is to be built near Ventura Boulevard.

A. C. HORNER BACK FROM EAST

A. C. Horner, manager of the 'Western division of the National Lumber Manufacturers Association. returned to his San Francisco headquarters May 4 froman Eastern trip which occupied six weeks.

Mr. Iforner attended the Building Officials Conference of America at Toronto, Canada, last month, and attended a_meeting of the Technical Advisory Com,mittee at C,tricago. He spent a week in Washington, D. C., and visited a nrimber_of places in the Middle West and Southwest, returning to San Francisco by way of Seattle and Portland.

West Coast'Lumbermen to Meet at Portland

A meeting of the West Coast Lumbermen's Association will be held at the Hotel Portland, Portland, Ore., on Friday, May 15, 1931. The meeting will start at 10:00 a.m. This is the third of the series of monthly meetings held in the several distri,cts of the Douglas fir region during 1931. All West Coast lumbermen are invited to attend.

The progra,m of the meeting will be as follows: Columbia River Districts: Oregon and Washington

1. Cooperative selling in the Atlanti,c Coast trade; the recent organization of a mill-controlled joint selling agency on Puget Sound; explanation of the set-up and how it is expected to function. Discussion of the advantages to the mills and to the trade; to be led by Roy J. Sharp, Tacoma.

2. How the West Coast mills can constructively develop their California cargo trade; what are the selling problems involved; discussion to be led by H. W. Bunker, San Francisco.

3. Report by J. D. Tennant, president of the \Mest Coast Lumbermen's Association, on the meeting with the transcontinental railroads held in Chi'cago, February 16th. This report will be illustrated by charts used as exhibits at the Chi,cago meeting, which explain why lower eastbound freight rates would be benefi'cial to both the lum,ber industry and the western railroads.

4. Does the West Coast lumber industry want intercoastal lumber rates placed under federal control ? Discussion to be led by W. B. Greeley, secretary-manager. It is expected that legislation will be sought at the next Congress, putting inter-coastal rates under jurisdi'ction of the Interstate Commer'ce Commission or the United States Shipping Board. Bills to that effect were introdu'ced at the last Congress. The Association believes West Coast mills should give this matter thorough attention between now and the time Congress meets again. This discussion will be for the purpose of bringing out the facts, so that the West Coast Association will'have the benefit of full industry dis,cussion before determining its policy.

5. Any question,s of interest to the industry rvhich attending lumbermen desire to bring up. A get-together buffet luncfreon will be provided by the Association.

BACK FROM NORTHWEST TRIP

M. J. "Ben" Byrnes, San Francisco lumberman, returned recently from a lGday trip to Oregon, where he visited Dant & Russell, Inc., Portland, for whom he is Northern California representative, and other mill connections.

/ Willapa Harbor Merger / Completed

Definite annoLlncement of the completion of the merger of three large lumber concerns, the Raymond Lumber Co., of Raymond, Wash.; Lewis Mills ct Timber Co., of. South Bend, Wash.; Willapa Lumber Co., of Raymond, \Alash., with the Sunset Timber Co., Raymond Wash., and all the timber holdings of 4he Weyerhaeuser Timber Co. in the district, was made by C. L. Lewis, manager of the Raymond Lumber Co., at Raymond, Malt 7.

Mr. Lewis said Timber Co., will merged concerns.

that J. W. Lewis, of the Weyerhaeuser probably be named as manager of the

The value of the property involved was not stated ih the announcement, but at the time merger negotiations were started last December this was estimated to be in excess of $10,000,000.

Curing Concrete by Waterproof Paper

The Sisalkraft Co., Chicago, Ill., announces that ihey have acquired the exclusive ownership of the license under the Gage patent, re-issue No. 17,737, for the curing of concrete by waterproof paper. The Sisalkraft Co. are pioneers in the promotion of the idea of covering newly laid concrete with a waterproof paper to keep in the moisture, enabling concrete to reach its greatest possible strength and hardness.

The marketing of Sisalkraft for concrete curing started with big jobs. But for sidewalks, store floors, garage floors, driveways, basement floors, curbs, well platforms, stock feeding floors, dairy barn floors and scores of other places, it is also applicable and offers the simple, effective, economical and automatic method of curing concrete for every job-large or small.

Sisalkraft used on these jobs is sold through the retail dealer.

PERCY MERITHEW AND ROY HARRINGTON REPORT SUCCESSFUL FISHING TRIP

Percy Merithew, E. K. Wood Lumber Co., and Roy Harrington, California Moulding Co., Los Angeles, spent the first four days of the month-fly-fishing on the Noith Fork of the Owens River. They brought back a fine catch of Rainbow and Loch Leven trout.

SUGAR PINE WHITE PINE WHITE CEDAR SPRUCE

Oxford University Interested in American Wood Using Practices

Professor A. H. Lloyd, of the Imperial Forestry Institute, IJniversity of Oxford, England, has just informed Axel H. Oxholm, director of the National Committee on Wood Utilization, Department of Commerce, that the University is now using the Committee's handbook, "\Mood Construction," and would like to receive a complete line of the Committee's literature for future use.

Similar requests have been received from other institutions of learning in the principal countries of the world. There is a universal interest in eliminating waste of wood by putting this material to its most appropriate uses, according to Mr. Oxholm.

In the old world, it was pointed out, efficient wood using practices were developed at the time when its timber resour'ces became insuffi,cient to cover the demand. While in spite of our large forest resources, a systematic utilization of timber resources was started at a later date in this country than in theold world, the movement here has gained a greater momentum, he pointed out.

The German Government, learning of the activities of the National Committee on'Wood Utilization and after having made a close'study of its organization and work, established a similar body a few years ago. Several other countries are now in touch with the American Committee for the same purpose.

Establishment of su,ch ,committees is of considerable interest both to the,consu.mer and producer of American wood products. About 10 per cent of the domestic output of lumber is exported and, therefore, a better knowledge of the proper uses of our wood abroad will lead to better satisfaction with Ameri,can wood products. The American Committee through these foreign wood utilizati6n bodies, is kept informed as to new developments in this field. There are many examples of the su,ocessful application of foreign wood using practices to American conditions. As a result, forest industries in this country are continuously contacting similar industries in foreign countries.

Civil Service Examinations for Timber Expert

The United States Civil Servi,ce Commission announces the following' open,competitive examinations:

ASSOCIATE TIMBER EXPERT

ASSISTANT TIMBER EXPERT

Appli,cations for the associate and assistant timber expert positions must be on file with the U. S. Civil Service Cbmmission at Washington, D. C., not later than June 3, 1931.

The examination is to fill vacancies in the Forest Service, Department of Agriculture, for duty in the field.

The entrance salaries for the associate position range from $3,200 !q $lreO a year; for the assistant position they ran_ge from $2,600 to $3,2@ a year.

Competitors will not be required to report for written examination at any place, but witt be rated on their education, training, experience, and fitness.

- Applicants must have had certain spe,cified experience, for part of which suitable education mav be substiiuted. of such a character as to demonstrate ability to conduct surveys involving measurements, classification, and descrip- tion of forest properties, as well as a working knowledle or lorest exploltatlon.

Full information may be obtained from the Secretary of the United States Civil Service Board of Examiners at-the post office or customhouse in any city or from the United States Civil Servi,ce Commissioni Waihington, D. C.

Some Facts lVorth Remembering

The old business truth, "Sales Success begins with shrewd, careful buying" has been driven home the past yeiil mone pointedly t'han ever to dealers who haven't lost their vision of the inevitable sunshine after the storm.

ft's one thirg to have a desire to BLIY SHREV/DLY AND CAREFULLY and another thing to know how to do it. Right there is where McCormick's Jobbing Department errters the picture, offering experience and an understanding of what is profitable lumber merchandising. In relying on McCorrnick you are safeguarding yourself against unprofitable buying. And here are fout reasons:

l-McCormick maintains its own great trrifls and carriere-Jependability of supply.

2-Io-million feet stocks are maintained in San Francieco for Northern California trade; the came in Vilmington and San Diego for the South.

3-Immediate rail or truck deliveries.

,t-Individual attention to every dealer's n6gdsne overloading.

INTRODUCINGIII

Pion eer's La test Product!

A rcpeat-sale item for your old customersA companion-saleitem for your present susfsmsrsAnd an unequalled item for developing NEW customers I

A wealth of profitable sales opportunities await Western lumber deders in Pioneer's newest product, Brick Siding!

In every territory, homeowners will immediately respond to trhis highly adaptable materid and its unusual advantages. Pioneer Brick Siding is a natural reproduction of brick. Fvery detail of color, texfire, shape and mortar joints has been realistically portrayed. Surfaces of the brick are raised above the mortar lines to effect the interesting shadow line of pointed courses. It is applied like ordinary roofing stripsand fits snugly around door and window openings. An importnnt feature found only in Pioneer Brick Siding is its particular self-aligning and selfspacing construction, that materially reduces labor time in application. Pioneer Brick Siding may be usedover any type of shingles, siding or clapboard, in old or new consruction, with uniform success.

Homes, garages, store-fronts, barns, stockfarms, and chicken ranches, all form a profitable market for Pioneer Brick Siding. Be prepared to feature this remarkable new product

will bring you volume business!

Pioneer Introduces New Come to Livermore Concat Product to Western June 8

Dealers

With this issue of the California Lumber Merchant, the Pioneer Paper Company introduces their latest product, Brick Siding.

Aocording to the manufacturers, Bri,ck Siding offers the Western lumber dealer an excellent item to develop added business on roofing material sales, since it affords the applicator an opportunity to completely renovate the home or building from the roof down to the ground. The product is a natural reprodu'ction of brick in size, ,color and texture; Mortar joints have been skillfully imitated, and surfaces of the brick protrude sufficiently beyond them to cast an interesting shadow line as revealed in the aacompanying illustration.

"Following our policy of progress in developing ngy and improved products for our dealers," states Mr. J. H. Plunkett, General Manager of the Pioneer Paper Company:' we are announcing the addition of an unusual type of Brick Siding to the Pioneer line of rapid-selling specialty products. One of the most important advantages of Brick Siding is in its self-spacing, and self-aligning feature. "An applicator can effect large savings in time and labor beciuse Pioneer Brick Siding may be laid up accurately and speedily without resorting to ordinary measurement practices. ilrick Siding may be used over any type of shingles, siding, or clapboard, or for :old or new construction."

Brick Siding', as manufactured by the Pioneer Paper Ccimpany, is an exclusive item available to lumber dealers of the eleven western states.

Lloyd Graham With Pickering

Lumber Co.

Lloyd V. Graham, formerly with Chicago Lumber Co. of Washington, Oakland, is now associated with the San Francisco office of the Pickering Lumber Co. as salesman.

J. P. NEECE A LOS ANGELES VTSITOR

J. P. Neece, Texas Oak Flooring Co., Dallas, Texas, spent several days in Los Angeles on business around the first of the month. The Texas Oak Flooring Co., manufacturers of oak flooring, are represented in Southern California by the Geo. F. Weis Lumber Co., of Los Angeles.

Do You Know That

We have on wharf at Oakland, available for immediate shipment, in cadoad lots or truck delivery:

GREEN CEDAR SHINGLES

5/2 Perfects 5/2 Extr:a Clears

6/2 Extra Star-A-Star

f 1 Green ltr LathSplit Redwood Poatr

REYNIER LUMBER CO.

WHOLESALEDOUGLAS FIR AND REDWOOD

112 Markct St. San Francisco

Portlrnd OGcc, Americar BanL Bldg.

Arrangements for the big joint Concatenation to be held at Livermore on June 8 are well under way, according to an announcement by Bert Bryan, Vicegerent Snark of the Golden Gate District. San Francisco, Oakland, Stockton, the Peninsula, San Jose and Monterey districts will participate inthis affaft, Mr. Bryan says, and Vicegerent Snark Fred Boes, of the Monterey District and Vicegerent Geo. W. Robinson, of the Stockton District, are cooperating to make this the biggest gathering of Hoo Hoo in recent years. The new membership plan has created much discussion and will have a tendency to make interest in Hoo Hoo more active than for some time past.

Lumbermen from all branches of the industry are invited to attend and bring their friends. Membership in Hoo Hoo is not necessary for attendance at this meeting, which will be the last before the vacation season. Tickets are $1.50. The Concatenation will be held in the same setting as the famous Livermore Rodeo. There will be a good dinner at 7:30 p.m., followed by splendid entertainment. Earl Johnson, of Livermore, is in charge of local arrangements.

A. F. Coats

Alfred Freeman Coats, 66, president of the A. F. Coats Lumber Co., Tillamook, Ore., died in Seattle, April 25, after a week's illness. Mr. Coats came to the Northwest in 1886 from Michigan, and settled in Aberdeen, where he formed several logging and lumber companies. Mr. Coats formed the A. F. Coats Lumber Co. and the Coats Driving & Boom Co. of Tillamook, Ore., a few years ago.

He is survived by his widow, three sons, George F., William R. and Alfred F., Jr., all of Tillamook, and three daughters. A twin brother lives in Raymond.

PAUL BAUGH REPORTS GOOD FISHING AT ROCK CREEK LODGE

Paul Baugh, of Los Angeles, associated withE. U. Wheelock, Inc., well known Los Angeles wholesaler, spent the week-encl of May 9 at his high Sierra resort, Rock Creek Lodge, and reports there were manyfine limit catches of mountain trout brought in. Rock Creek Lodge, which is a favorite paradise for California fishermen, is situated within a few miles of Bishop, Calif. The lodge is operated by Mr. and Mrs. Baugh, who offer excellent accommodations for their guests. Many lumbermen visit the lodge during the summer months, and report it to be an excellent spot to enjov a restful vacation.

SHAW BENTRA}T LUMBEN GO.

Manutacturqs of

Soft Texture - Otd Growth

CALIFONNIA WHITE PTNE

Dry Kilnr Planing Mill Bo- Shools

.and Moulding Factorier

Deily Capacity 3SglXX) Ft.

CLEARS, SELECTS and FACTORY GRADES

OUR SPECIALTY

Klamath Falls Orcgpn

Los Angeles to Observd 150th Birthday

Few movements initiated in Los Angeles have received the whole hearted support of the community at large that !s- bging accorded La Fiesta de Los Angeles, ltre cityt tsOttr birthday celebration, Septem,ber 4 to 13.

Designed as one of the major events of this, California's Fiesta year, La Fiesta is expected to attract to Los Angeles visitors from far and near, many from foreign lands. Building and construction interests are directly interested in the staging of this great community celebration. One of the outltanding features will be a World's Congress of Rough Riders and Rodeo, to be staged at Olympic Stadium. This event alone is expected to draw to Los Angeles the largest number of horses and rodeo stock ever assembled in the city. Their housing will be a ,considerable item.

Special grandstands will be erected at various points of vantage in widely separated sections of the city. A series of historical parades will ,demand ,construction of one hundred or more floats, the Transportation day parade alone calling for 58 floats representing California'i 58 counties.

The atmosphere of old Mexico and Spain will hang heavily over Los Angeles during La Fiesta. From \4exico, ac,cording to present plans, will come Estado Mayor's Mexi'can band or the famous Mexico Police band, with a large troupe of Mexican entertainers, in,cluding several celebrated soloists.

The opening event on the ten-days' prog'ram will be a pageant at the Plaza and Olvera street illustrative of the lctual founding ceremony a century and a half ago when Don Felipe de Neve and his ,10-odd followers -formally established El Pueblo de Nuestra Senora la Reina de Los Angeles.

Following this will be a luncheon in Olvera street, one oi the first streets in Los Angeles, and selection of a Fairy Princess from some orphanage who will be Lady in Waiting for the Fiesta Queen. The identity of the Queen will be a carefully guarded secret until the hour of her coronation at Olympic Stadium on the afternoon of the opening day.

Water carnivals at Venice and Ocean Park. fireworks,

fanda fandangos, street dancing and general merrymaking will mark the fiesta celebration. The parades are expected to parades be a liberal education in history. Special tours to nearby points of interest are being arranged. The century old Pico mansion on Whittier Boulevard, the Verdugo Adobe in Glendale, the old Plaza Church and Avila Adobe on Olvera street where Commodore Stockton made his headquarters when California was taken over by the Ameri,cans in 1846, these and many other historic spois will come in for their share of attention.

The concluding feature of La Fiesta will be a two-day air fete at Municipal airport, with more than 600 flyers and 350 ships participating in what is declared will be one of the greatest air carnivals staged in this ,country. The new Pitcairn autogiro and the latest type gliders will be shown. An effort is being made to have the great dirigible "Los Angeles" present.

La Fiesta is expected to stimulate business of all sorts appreciably, in and around Los Angeles. These gratifying results were obtained through fiestas staged by the city back in the '9Os, and promoters of this year's anniversary fiesta expect history to repeat itself in this respect.

All indications point to a memorable celebration and one worthy in every way of Los Angeles.

New National Trade Extension Plan Aims at Ten Trade Obiectives

Chicago, April 23.-The Trade Extension Department of the National Lumber Manufacturers Association submitted at the Annual Meeting of the Trade Extension Committee here, a "Practical Prdlram for Permanent Lumber Trade Pr'omotion," which embraces ten parallel coordinated campaigns. Ii *"s stated t{rat the ptogram is the result of iar6fU planning over a period of many months. by various groups and individuals representing the organized lumber ' indui.trv. ft involves the conduct of activities necessary to maintain and extend markets and to increase public confidence in, and use of, lumber and wood products'

The ten coordinated campaigns, which embrace over 90 percent of the actual total uses for lumber, are named as follows:

1. Ifome Building.

2. Farm Building.

3. Retail CooPeration.

4. Building Code and Architecture.

5. Industrial Construction.

6. Fabricated Industrial Uses.

7. Box and Crating Container Uses.

8. Railway and Car Construction.

9. HighwayConstruction.

10. Government Lumber ljses.

A chart was submitted showing the recommended plan of organization and an outline of facilitating' activities under five major headings, namely,

1. Research.

2. SubscriberRelations.

3. Promotion.

4. Advertising.

5. Publicity.

The Subscriber Relations activity or department will be concerned with all activities which relate to improvement of product, improved merchandising and- capitalizing.results of trade extension. It is expected that through this deoartment organized teamwork between the Regional and Nitional Assoiiations may be so perfected as to "temper the bitterness of rivalry between regions and to encourage the direction of interspecies competition into more constructive and out of herely "negative channels'" The efiect of working toward objectiveJ of mutual interest will be to give the limber indusiry a united frontin its resistance t6 the encroachments of 'competing materials'" The

Subscriber Relations department is further explained as follows:

Intra-Industry Relations

"Probably most important of Subscriber Relations will be those direct with lumtrer manufacturers. Never have they shown a more intelligent understanding of industry proble-s or a more steadfast determination to do those 'thing. which need to be done. The profit each will derive from- participation in a continuing program will depend largely upon- the efiort each puts for'th to carefully coordinatl theii own company efioit with Regional and National programs. To faciiitaie such concerted action use of the Salelman's Manual containing National publications and sales-helps, is recommended. -One of these manuals should be requiied to be a part of the work kit of each company salesman and lumbei distributor handling the products of Trade Extension subscribers. There is no more certain way of converting the benefits oJ glganized trade extension int6 increased orier files of individual lumber companies"'

Details of Ten-Market CamPaigns

The details of each of the ten campaigns were presented at length, the manner of handling each being outlined from the promotional, advertising and publicity angles, w1th.-a-n estimated minimum cost oieacrh factor. The home building campaign is put at $357,500; farm building at $186'500; retail cooperation at $179,500, building code and architecture $95,000, industrial cons.truction $131,000; fabricated industrial uses $288,700; wood boxes, crates and container uses $110,500; railway construction $53,100; highway-c-o-nstruciion $44,900; Federal Government lumber uses $12,000.

Differerrt Fro,m Other Plans

This plan for permanent lumber promotion is somewhat difiereni from plans previously followed by the National Lumber Trade'Exteniion Depirtment. Th; proposed plan is based on the requirements of specific lumber markets and uses and will result in the development of expert promotion and advisory service to consumers in each field.

The plan is to be submitted to the meeting in the form-of a printed booklet which contains under the heading for eaih of the proposed campaigns a general account of the importance and extent of the market and the various lines of -approach toit. Stress is laid on the importance of research.

Douglas Fir Plywood Industry Starts Large Advertising Program

One of the largest cooperative advertising programs ever launched in the lumber industry is now being released by Douglas Fir Plywood Manufacturers, which represents the 17 Oregon and Washington mills that produce t@% of. all Douglas Fir Plywood.

Every type of lumber user, specifier and distrlbutor will be reached by the advertising, including general.consumers and the lumber-using industries. A total of 13,@3,631 sales messages will be delivered during 1931 by the publications selected. Full pages or more will be used through the campaign, 'compelling attention through the United States to the unique advantages and the varied uses of Douglas Fir Plywood. In addition to publi,cation advertising, a nationwide, direct-mail campaign is now under way. This will reach general and industrial consumers, and every factor of the construction market, with broadsides, booklets, folders, samples and letters.

Douglas Fir Plywood consists of three or more thin rotary.cut sheefs of Douglas Fir glued together, crossgrain, dnder hydraulic pressure. The resulting boards are real lumber, that will not split, twist, shrink or swell and it comes in sizes up to 4 feet by 8 feet and in widths as thin as rl inch or as thick as a plank.

The industry's advertising campaign had its beginning early in 1930 when the manufacturers of Douglas Fir Plywood became convinced by the steady increase in their sales without advertising support, that intensive national advertising would develop an snsrmous market. McCannErickson, fnc., international advertising agency, was r€-

B. R. JULTAN CATCHES LrMrr

B. R. Julian, Los Angeles, sales representative of the E. K. Wood I-umber Co,i ushered in the fishing season by trying his luck at fly-fishing on the North Fork of the Sespe River, over the week-end ol May 2. He rbported that he made a record catch and brought back a fine assortment of Loch Leven and Rainbow trout. Several fine specimens of his catch were on display for a few days at one of the Los Angeles sporting goods houses and attracted large crowds of the fishing fraternity.

tained to conduct a country-wide survey of the present and potential market for this material. This survey revealed in amazing picture of opportunities for Fir Plywood and its distributors. It showed that while most architects, contractors and others used or specified the product for certain uses, many of them were not familiar with its value in other important applications.

Enthrtsiastic irlterist in this campaign is being expressed by lqmber dealers throughout the country, many of whom had rrot themselves realized the great number of important uses for w.hi,ch Douglas Fir Plywood is being sold. The material is employed in every type of building construction, for paneling,'built-ins, doors, wallboards, partitions, concrete forms, store fixtures, an'd scores of other increasingly important uses. Douglas Fir Plywood is used also in the malnufacture of hundreds of widely difierent products, such as automobiles, furniture, trunks, radios, toys, boats and refrigerators.

Manufacturers sponsoring this campaign are: Aberdeen ywood Company, Aberdeen; Aircraft Plywood Company, Plywood Ply Seattle: Bufielen Lumber & Manufacturinl Seittle; Bufielen-Lumber Manufacturing Company, Tacoma; Harb,or Plywood Corporation, Hoquiam ; Henry McCleary Timber Company, McCleary; M and M Ply^wood Company, Longview; Olympia Veneer Company, 9lyq- pla v eneer uumPi lywood Company, ia Olymrwood Company, Portland; lympia; Oregon-Washington Plywood lortland; Peterman Manufacturing Company, Tacoma; Robinson Manufacturing Company, Eveiett; Vancouv-er Plywood Comoanv. Vancouvei. Wash.: Washineton Veneer Com- Company, Vancouver, Dany. Olympia; and .; Washington Wheeler. Osgood ComPanY, pany; and The Wheeler, Company, Tacoma.

J. W. WTLLTS AND D. S. WATROUS SOUTHERN CALIFORNIA VISITORS

J. W. Willis, vice president and general manager, and D. S. Watrous, sales manager, of the Perfection Oak Flooring Co., Inc., Shreveport, La., were recent Los Angeles visitors, where they spent several days looking over lumber market conditions in the Southern California territory. Together with Rollins A. Brown, of Los Angeles, their Southern California representative, they called on the hardwood trade.

SUDDDN & OHBISTD1TSON LUMBER AND SHIPPING

7tt Floor, Aleska-Commereial Bldg. 31O Sanrome Street :: San Franciro

Gnya

Buban

California Building-Loan League Annual

The California Building-Loan League has just completed arrangements for its 26th Annual Convention to be held at Del Monte, May 14-15-16, according to Neill Davis, secretary. H. S. Wanzer, president of the League, will preside.

Particular importan,ce is attached to the conference this year in view of the fact that California associations will soon be operating under a new Building and Loan Act whi,ch is a substantial revision on the present statute. This a'ct gives in,creased protection to the holders of one-half a billion dollars of investment certifi.cates in these institutions, Davis states. The opening day will be largely given over to an analysis of the new act. Commissioner H. L. Carnahan will give an interpretation of the more important provisions of the bill; Paul Fus.sell, legal counsel in drafting the measure and Paul Endicott, Chairman of the I-eague's Legislative Committee, will outline the technical phases of the law. George \M. Dowry, head of the Graduate School of Business at Stanford ljniversitv. is scheduled to speak on 'Economics Applied to Present 'Building and Loan." "Building Industries Congress" will be the subject of an address by Fred Meyer of San Francisco. Real estate conditions will be discussed by a representative of the California Real Estate Association. while Professor H. M. Karr of the lJniversity of California at Los Angeles will speak on "Public Relations."

Edward Landels, secretary, California Land Title Association, will address the deligates on recent developments in title_ protection. O. Rey Rule, Deputy Building and Loan Commissioner, will be heard on "Business Econom- ics." The annual banquet will be held May 15th with R. Holtby Myers, California's president of the United States Building & Loan League, as guest of honor and principal speaker. A golf tournament, fishing and motor tripi, swimming and special entertainment for the ladies will be the social features of the occasion.

C. H. 'Wade, president, State Mutual Building & Loan Association, Los Angeles, is slated for the presidency for the coming year. Strong bids for the selectibn of the-next convention city will probably be made by Pasadena and Riverside.

Install New Filing System

To eliminate the problems architects have had in keeping their A.I.A. files up to date, a complete filing system ii being installed in the Architects Builhine Mate"riaf Exhibit at Fifth and Figueroa Streets, Los Angelis. It will include catalogues from all building material ind equipment manu- facturers and will be available to architectJ ai any time.

This servi,ce will be free to both architects and manufacturers and will relieve the archite,cts of the inconvenience al-d trouble of keeping ,complete filing systems in their offices. Leading Southern California ir,chitects.have requested this service and it is expected that it will be very useful to them. Techni,cal data, pictures, etc., will be included and the files will be kept complete and up to date.

It is requested that manufacturers and agents send cataIogues in duplicate to the Ar.chitects Exhibit as sobn as possible to enable the service to.be commenced at once.

It may be a good 668UY" but will it SELL?

ACERTAIN product (let's call it "X") may be of fine quality. You may buy it at rock botprices, and price it right to your customers.

But it will sit in your warehouse if there is no demand for it. It will stagnare and lose money for you. Another-(we'll call ir "Y") sells rapidly, perhaps even ar a higher price.

The reason? Simply that producr "Y", unlike the product "X", is well-known. STell-knownbecause ir is nationally advertised.

To stock our yards with "bargains" is always a remptation. Good quality merchandise is offered at a low price. "It musr be a good buy", says the shrewd buyer.

But the shrewdest buyers look ahead they think of selling when they buy. "fs there going to be a demand for this 'bargain'," they ask themselves. "fs it going to move?" They rcalize thar the best buy in the world won'r make a profit unless there is a profitable lurnovet.

That is why consistent national advertising. has always been a vital part of the Celotex program.

From the first, Celotex has been backed by a powerful advertising campaign. Year in and year out the Celotex story is broadcast to the nation's millions.

This year's Celotex campaign is being carried by 54 publications. This represents, in total number of adverrisements, a force of 132,000,000 individual messages during 1931 alone. And all for one purpose-to build consumef acceplance, the only power that will turn a dealer's stock.

The Celotex Company, 919 Nonh Michigan Avenue, Chicago, flinois. fn Canada: Alexander Murray 6c Co., Ltd., Montreal. Sales distributors throughout the \D7orld.

JO SHEPARD ON OREGON TRrP

Jo H. S,hepard, of Friend & Terry Lumber Co., mento, recently visited Marshfield, Ore., where he over the Coos Bay Lumber Company's operations.

looked

MY FAVORITE STORIES

Age not guaranteed-Some I have told for 20 years-Some less His Treat

They brought a brand new Sicilian killer into Chicago to do the "bumping ofr" work for one of the well known gangs, and set him up in business in a fruit stand to cover up his principal activities. When the gang wanted to get rid of someone, they brought the fixed price of $200 cash to this foreigner, which he always demanded and received in advance, and pointed out and located the victim for him. The next morning the job was always neatly tended to, and the killer was smiling at his customers in hisfruit stand.

One day they brought him his $200, told him who they

wanted killed, and left it with him.At daylight in the morning the boss of the gang was around to see his killer, wild with anger. The Sicilian had got his parties mixed, and had bumped off the wrong man. The boss gangster fairly frothed at the mouth in his wild upbraiding of his hairtrigger henchman. When his rage died down someurhat, the killer yawned behind his hand, stretched himself comfortably, and replied:

"Aw, Tony, whatsamatter you? Whata Hell isa da dif ? I tella you what Ido. De nex'a one you wanta keel, he's ona me, see?"

Cuts So Smooth That Joints Can Be Glued Directlv From The Saw

U tmost Lumber COnfidence ispells prosperity, and Redwood assures you of your customerst confidence.

In nany rhopr where thc PLANER SAW har bcen inrtalled the nccerity of planing before glucing jointr har bccn clininated. Thir ir duc to the rmooth, fert cutting of thir rew. Thc Phncr Srw cror-cutr or ripr on hard or roft wood and docr not buta or rcorch. Made 6 to 2{ incher in dianctcr.

{lX} E. Third Strcct Lor Algclcr 22t Firrt Strrst Srn Frrncitco

New Building-Loan Law Makes Important Changes

The signing of the Inman-Golden Building and Loan Act by Governor James Rolph, Jr., has given to California one of the best statgtes governing savings institutions of this type of any stati in tle nation-, according to a statement of H. S. Wanzer, president, California Building-Loan League, which sponsored the Act. Numbered among the many important changes which this new law provides are those sugges'ted by the Governor in his inaugural address.

H. L. Carnahan, State Building and Loan Commissioner, states that the new set-up for these institutions will result in the best possible organization of the business, improved supervisions and, in fact, will place the associations of California on a sounder basis than anywhere else in the country. Mr. Carnahan aided the California Building-Loan League throughout the entire preparation of the Act.

Among the changes provided by the new law and which should substantially strengthen the building and loan structure in this state, each association is required to have its books and accounts atidited by a certified or public accountant at least once each year in addition to the regular examinations by the Commissioner's staff. Authority has been given thi Commissioner to establish a uniform- system of accounting; to approve appraisers ofall associations and. where necessary, to levy assessments to restore impaired

Before granting a permit for association or branch in any showing of public convenience mrssloner.

GoodFences,

the establishment of a new community, a satisfactory must be made to the Com-

To protect the holders of investment certificates, the law prohibits associations from making additional loans whenever their cash and marketable bonds are less than 4% ol their investment certificate liabilities.

As an added protection to investors and to clarify the law aS to loanable funds, provision has been made that at least X)% of. all loans shall be amortized loans and that at least 80% shall be amortized loans calling for monthly payments. The Act also reduces the percentage of loans to value; a more liberal percentage, however, being directed towards the single family home.

Associations may issue shares and investment certificates. Certificates witl be either full-paid, installment, accumulative, definite term or prepaid.

To guard against mislea-ding advertising, the Commissioner has the power to scrutinize and approve all advertising matter of associations in advance of publication.

To put "teeth" into the statute, a section has been added providing for proper penalties and making it a public offense to violate any part of the act or the orders and requirements of the Commissioner.

California Lumberman Heads Sawmill Conference

W. G. Collins, general superintendent of the Union Lumber Co., Fort Bragg, is president of the third annual Sawmill Engineering Conference which will meet at Lewiston, Idaho, May 2l to 23.

C. T. Ingram, executive staff officer of the Weyerhaeuser Timber Co., Tacoma, is vice-presiderit of the conference, and Geo. F. Cornwall, of The Timberman, Portland, is secretary-treasurer.

The plant of the Clearwater Timber Co., Lewiston, will be used as a field laboratory by the conference.

The carelessness or the deviltry of trespassers is responsiblo fgr so many lumbet yard 6res that any and every uninvited visitor must be regarded as a def,nite menace to the cafety of your plant. Protection demandg good fences and eternal vigilance to keep out every intrudet whether his intentions are innocent or otherwise. ft pays to prevent the fires for which trespass€rt are responsible.

Our nission is to protect out policy-holders. We fulfill that mission by specialized insurance, by prompt payment of loss, and by expert counsel in 6re prevention. l|(/e protect against excessive cost by dividen& which actually sr.ve about 4o/6 to the policy-holder.

Il goa are interested in safet! with saoing, urite .ani of our comlanies for tull infonnation about 'oir iotricies, our cooperotion in fire preaention, und our cost-reducing iliaidenils.

Northwestcrn Mutual Fire Alsociation' of Scattlc, Wash.

Indianr Lumbermens Mutual Insuralc Co., of Indiampolis, Ind.

Thc Lumber Mutual Firc lrourencc Co, of Boston, Mass.

Thc Lumbcmcns lfiutual Insuralcc Co., of Manrfcld' Ohio

Pennsylvania Lumbemms Mutuat Firc Inlurancc Co., of Philadclphia, Pr. Central Menufecturers Mutual Inruralcc Oo., of Van Wcrt' Ohio

Lumber Leader Commends New Furniture Booklet

By George F. Lindsay Of the Office of Frederick Veyerhaeuser Member, Sub-Committee on "Furniture, Its Selection and LJser" National Committee on Vood utilization, Departmetrt of Commerce.

The furniture industry ranks next to the building trades as a user of woods: it ,consumes a billion and a half board feet of lumber each vear. Since the National Committee on Wood Utilization has as its purpose the fostering of good wood using practices, it is appropriate that it should publish a bulletih, outlining the eisentials of judging ftlniture. This it has done in a new booklet called "Furniture, Its Selection and IJse."

Although the principal purpose of the bulletin is to educate the consumer, there is a large amount of fascinating material which should interest the lumber industry within the 120 pages of the booklet. The dominant position of domestic woods is illustrated in one table, whi'ch demonstrates that 96.9 per cent ofall woods used in furniture manufacture in 1928 were grown in this country. Eightyeight and one half per cent of the woods were American hardwoods; eight and four-tenths per cent were American softwoods, while three and two-tenths per cent were imported hardwoods.

There are three intensely interesting chapters on wood, the first of which lists the principal woods used in furniture manufacture; the second details the steps preliminary to its being made into furniture, and the third discusses the various phases of veneered and solid 'construction. The next chapter takes up construction details, and is followed by a thorough discussion of finish.

It is my feeling that the problems have been exceedingly well presented, and that the bulletin ,contains a fair exposition of the facts which the home-maker should know before attempting to make an investment in home furnishings. Since 92 per cent of the furniture used today is of wood, there is a large amount of factual data which may be profitablv studied bv the hardwood lumber manufacturer.

AT"TENDS ROTARY CONVENTION

Lest the impression be given that woods are the only subjects analyzed in the bulletin, we may well examine the contents. The bulletin is divided into four sections. The first treats of the preliminary problems of the home-maker. One ,chapter suggests a buying plan; another outlines some thoroughly elastic budgets; the questions of comfort and of utility are also put on the stand, anil give testimony.

Then follows the second part, concerning materials and 'construction, which has already been reviewed. A chapter 'on upholstered ,furniture completes this analysis, and the third part then begins a discussion of furniture styles, with an outline of period styles, which is followed by a chapter telling how varying types may be ,combined to the best advantages.'

The fourth part discusses ,care and repair of furniture, and a glossary of furniture terms rounds out the bulletin. Approximately 50 illustrations and diagrams bring out salient points throughout the booklet. Every effort has been made to keep the discussion from being techni'cal, and the general re-action of the reader is that a large number of meaty facts are combined within its covers, in an interesting style.

The bulletin is a sister publication to the recently issued "Ifow to Judge a House," which has been accorded a warm welcome throughout the ,country. It is issued, as is customary with National Committee on Wood Utilization publications, under the guidance of a sub-committee, which in,cludes members from varying fields. The ,c\airman of the sub.committee is Alexander B. Trowbridge, A.I.A., ,former President of the Ameri'can Federation of Arts. An advisory committee composed of leaders in interior decoration, museum authorities, and educators in home economics, passed upon the material.

HERB KLASS ON EASTERN TRIP

Herb Klass, of The Pacific Lumber Company, San Francis,co, left May 10 for a business trip to Chicago and other Eastern points.

E. T. Robie, of the Auburn Lumber Co., Auburn, returned recently from attending the International Rotary convention held at Avalon. Catalina Island.

Russian Lumber Admitted to Entry

The cargo of Russian lumber recently brought to Providence, R. I., bythe Finnish steamer Anversoise was adqitted to entry on April27. This shipment of lumber had been widely hailed as a "test" shipment, the purpose of which would be to determine whether the regulations concerning admission of convict-made goods, issued by the Treasury Department in November, 1930, was valid. This lumber cargo did not come fromthe sections of Russia covered by the Treasury's exclusion of last February loth, in which it has been determined by the Department that convict labor is being used in the produ,ction of lumber and pulpwood. This shipment, therefore, was not in any sense a test of the Treasury regulation.

The decision, however, applies only to the Anversoise ,cargo, IJndBrsecretary of the Treasury Ogden Mills has announced, and that each shipment from Russia must stand on its own merits as to elltry into this country.

The National Lumber Manufacturers Association states that it is their intention to raise questions concerning the origin of all future shipments of Russian lumber, and to ask the exclusion of shipments when there are grounds for believing that they have originated in the areas covered by the Treasury's exclusion order of February lfth and that they may be wholly or in part the product of convict labor.

S. F. Firm Represents Oregon Mill

MacDonald & Harrington, Ltd., San Francisco, were recently appointed exclusive representatives for Northern California for the A. F. Coats Lumber Co., Tillamook, Ore., manufacturers of fir and spruce lumber and shingles.

Penberthy Lumber Co. Opens

Yard at Los Angeles

The Penberthy Lumber Co. has opened a hardrvood yard at 8D East 59th Street, Los Angeles, where they will carry on a general wholesale hardwood lumber business. They will carry complete stocks of hardr,voods, both foreign and domestic, California white and sugar pine, and spruce.

The company will be under the managership of Paul Penberthy, who has been associated with the hardwood lumber business in Los Angeles for the past ten years, and is well known to the hardwood trade on the Pacific Coast. Mr. Penberthy is also well known in the hardwood ceriters of the East and South where he has made frequent trips during the past several years to the hardwooC mills.

ED. BANGS SPENDS VACATION IN SOUTHERN CALIFORNIA

Fd. Bangs, Union Lumber Co., Fort Bragg, Calif., was a Southern California visitor around the first of the month. wherg he spent his vacation sojourning in Los Angeles and San Diego. While in Los Angeles, he was a visitor at the company's Lbs Angeles office. Mr. Bangs has been connected with the Union Lumber Company for many years.

:SJiJ'- - \\'\( l\G=sr

provides the practical automatic and efficient curing method for every job-large or emall.

The marketing of Sisalkraft for concrete curinq started with th-e bie iobs. We proved tlat the besi architects and con:tiactors cah be shown the ad-

vaTlages ald the €conomy of :r:ing Sj.sa{fraft on vanrages an(l ute economy or u8rnq DtsatKralt on buildihs floors. And,-eoery bit o7 Sisalbaft so used, hai been throush "our

sold, through -our ded.lers. But-sidewalksr^store floo_rs, gara walks, store floors, garage floors, driveways, basement floors, curbs, -well- platformso stock feeding platformso floorso dairy barn flo_orsr- etc.o all need curin Iroors, oarry Darn ItoorE, efc., anl neec cunng as much as floore of tle skyscraper. Sisalkraft is ideal for all tlese applicationi anil icores of others,where at times curing has previously been impractical.

A gooil -any dealers have proved that they can convince their cugtomers of the advantages of Sisalkraft for such cuotomers such curing and thereby make profitable new ealee. An in increaeing number of dealers are talking. Sisalkraft curing

for all concrete work iu their communityo and are tlereby adding to their profit, and ope.i.g new sourcea for repeat bueineee. Vith the patent situationr eettled, you now f,ave every reaEon to get behind thie application. There ie no longer auy danger of cheap, inefficient paper being eold

,direct for'thie ue€ to cut yori out of a eald and to die-credit

th" effectivenees of euch curing among all your cuetomera.

REG. U.9. PAT. OFFICE

nnMore than a building

Recommend it for concrete curing eheath. ing, flooring under finiehed roofe, covering material pilee, hay etacks, lining eiloe, and a gcore of other uees.

THE

SISALKBAET(DO.

2O5 W. Vacker Drive (Canal Station) Chicago,Ill.

55 New Montgomery St.. San Francisco, Calif.

.tVc have uilcd m all Sisl|.nft Dcsld. I shtoh@t oxplaiuing thrt u r mc.s of pretairy thc mirkct for couede curirg with w.tqprcof lnpo whichwe pionaed, wohavc ba obligcd to acquire tbo *cluive lioo oder thebasic paht coeding this mcthod of wing concrctc. If yoo rliila't reeive ttrie autencut ok for r opy.

aaEvery slab of concrete should be cured"

SISALKRAFT

but

AMAKER SAIDcroakers this summer, upon the edges i there they sit, croaking and croaking, after all. And so it is along life's men, are only frogs of men".

l5'

t "Do they call a sailboat 'she' r.bso much?"

t

BOTH GOOD GUESSES because the rigging costs

"No. It's because they make when the wind blows." so much better showing

FOUR MEN AT TABLE

It chanced upon a winter's night, Safe sheltered from the weather, The board was spread for onJy one, Yet four men dined together. There sat the man I meant to be In glory spurred and booted, And close beside him to the right, The man I am reputed. Thc man I think myself to be A chair was occupying, Hard by the man I really am, Who to hold his own was trying. And though beneath one roof we met None called his fellow brother, No sign of recognition passedThey knew not one another.

"I've bought a car. Now I don't have to walk to the bank any more to make my deposits."

"Ah, you drive down?"

"No. f don't make any."

DIDN'T MEAN TO

"You didn't tell me you had a new car."

"My gracious! I wonder if I missed anyone else?"

PAY FIRST

Dry Offrcert-"Listen, son, do youwant to make five dollars?"

Backnroods BoY-"Y"", sir."

Dry Officer-"'W'ell, I'll give you five dollars if you'll take me up to that whiskey still in the woods."

Backwoods Boy-"All right, give me the five dollars."

Dry Officer-"Not yet. I'll payyou the five dollars when I get back."

Backwoods Boy-"Mister, give it to,me now., You ain't comin' back, so you won't miss it." / world,

THE LETTER

I held his letter in my hand, And even while f read, The lightning flashed across the The news that he was dead.

How strange it seemed ! His living voice Was speaking from the page, Those courteous phrases, tersely choice Light-hearted, witty, sage.

I wondered what it was that died ! The man himself was herc. His modesty, his scholar's pride, His soul, serene and clear.

These neither death nor time shall dim, Still this sad thing must beHenceforth I shall not speak to him, Though he can speak to me.

-Edward Rowland

BENFRANKLIN SAID-

"If time be of all things most preciou\, was(ing time must be the greatest prodigality, sinc6.,lgs\ tiq{ir lever

i:ilt,lt"il;.,?"d -n" we call time enous\atraflsTves

"N?fuy Bill" Ingram Draws Big ,/ S. F. Hoo Hoo Crowd

President Jim Farley is to be congratulated on arranging a program that brought out the largest attendance in recent years ata meeting of the San Francisco Hoo Hoo Club. The occasion was-when "Navy Bill" Ingram, head coach of t\e University of California, was the guest of honor and principal speaker at the regular luncheon meeting of the club held at the Commerciil Club, San Francisco, Thursday, April 30.

More than 100 lumbermen, many of whom had not attended a lun'cheon for some time, were present.

President Farley presided and also acted as chairman of the day. He began by giving a hearty welcome to the speaker and guests, and ,confinid the business part of the meeting to a statem'ent from Vicegerent Bert Bryan on the progress of the Parson Simpkin Sequoia Memorial. A resolution was then adopted endorsing the memorial.

The president then introdu,ced Supeivisor Jack Spauld.: ing, Coach Jimmy Needles, of the University of San Francisco; trd. Hughes, of the'San Francisco Chronicle; Harry Borba; San Franiisco News; Gregor Duncan, Call-Bulletin artist;'Bill Monahan, graduate manager bf the University of California, and Bill Leiser, S. F. Eiaminer, all of whom were guests of tthe club.

Bill Ingram's talk was listened to with great interest by the big audience of football fans. and while he naturally refrained from any predictions regarding the coming football season, he said that California has a wealth of good material and assured his hearers that the boys are going to put in a lot of hard work. He commented on the game to be played between St. Mary's and Southern Methodist at San Francisco, December 5, and vou,ched for the fact that Southern Methodist is a good team, as they beat his team last year 2O to 7.

Softwood Imports During March

According to figures supplied by the Section of Customs Statistics of the Department of Commerce to the Lumber Division, softwood imports into the United States during March, 1931, were as follows:

Sawed lumber of fir, hemlock, spruce, pine or larch, dutiable; from Canada 42,732,W board feet; from Germany D6,W; fror4 Mexico,326,W; from Nicaragua, 20,000, and Yugoslavia 92,m.

Boards, planks and deals in the rough or planed and dressed on one side; of fir, hemlock, spruce, pine or larch; from Canada27,W,ffi board feet; free of duty.

Other kinds of softwood lumber. free of dutv: from Canada 1,892,000 board feet. (Under this class ior February there was reported 8,000 board feet from Mexico, which was in error.)

Seattle Lumberman Killed in Plane Crash

Thomas D. Stimson, president of the Stimson Mill Co., Seattle, was killed when his plane crashed about 6O miles northwest of Spokane, April 26. He was returning from a pleasure trip. Mr. Stimson. who was an aviation en- a pleasure Stimson, avi thusiast, was 47'years of age. He was the son o -thusiast. was f of the late

C. D. Stimson, pioneer Northwest lumberman, and is survived by'his widow, his mother, a sister and four children.

California Sales Agents for

Polson Lumber & Shingle Co.

Hoquiom, Vaeh.

Anderson &Middleton Lumber Co.

Aberdeen, Va.h.

Operating Steamerc

V. R. Chamberlin, Jr. - Stanwood - Phytlie - Berbara C.

Head Offtce 9th Floor, Fife Building

San Francisco

We Carcy a cornplete stock of both kiln dried and air dried'

ORFORID CEIDAN

I*t us take cate of your orders with our ttspeedy Servteett

Forest Service Establishes Primitive Areas

In order to preserve for the public the conditions which existed in the pioneer phase of California's development, sixteen'tracts, termed "primitive areas," embracing 11744,412 acres in fi,fteen national forests of the California Region, have been designated by R. Y. Stuart, chief of the U. S. Fprest Service, according to notice just received by regional forester S. B.Show. These areas are part of the wilderness country of the Sierra and Coast Range, and except for trails and such roads as are necessary for fire protection and administration, no permanent improvements of a recreational nature will be per'mitted.

"The recreational resources of the national forests of California are being utilized to su,ch an extent that some action must be taken to provide areas where truly natural conditions can be found," stated Mr. Show. "Much of what a few years ago was wilderness is now given over to highways with summer resorts, auto camps and gas stations. The ,camper who desires a vacation in the real wilderness will now be assured of vacation grounds where environment, transportation, habitation and subsistence are almost the same as when the fi'rst white settlers came to California."

The primitive areas established by the Forest Service are as follows:

AgnTibia--2,5,910 acres, in the Cleveland National Forest, in'cluding part of the Agua Tibia range and peak of that name. From these mountains wonderful views can be obtained of the desert and ocean.

Caribou Batte-16,442 acres, in the l-assen National Forest. This is a region of vol,canic buttes with many interesting lava formations. Elevation from 6,000 to 7,000 feet.

Cucamonga-S,O00 acres in the San Bernardino National Forest. A region varying from rblling" benches to steep cliffs, immediately adjacent to intensively used recreational centers. Elevations from 5,00O to 9,000 feet.

Desolation Valley-41,380 acres, in the E,ldorado National Forest. Located in a high Alpine country of granite peaks and skyline lakes, with elevations ranging from 6,500 to 10,120 feet.

Dana-Minarets-82.181 acres. in the Mono and Sierra National Forests. A po,rtion of the Minaret Range, including Mt. Dana, 13,050 feet, and Mt. Lyell, 13,090 feet, a region of perpetual snow, with gorges, mountain meadows, glaciers and glacial moraines, form the main features of this High Sierra country.

Emigrant Basin-98,M4 acres, in the Stanislaus National Forest; on one of the routes of the covered-wagon pioneers.

CHANGE IN YARD OWNERSHIP

The Sanders Lumber Yard at Yreka, Calif., has been sold to Geo. R. Pheneger, Wilson Strawn and C. J. Clause, who will operate the yard under the name of the Acme Building Material Co. Messrs. Pheneger and Cl.ause were for-merly connected with the Crater Lake Box Co., rvhile Mr. Strawn was formerly with the Diamond Match Company. Thev alsb ooerate the Lakeview Building Material i"- "t They operate Lakeview. Oresor Building Co. at T,?keview, Oregon, rryhere Mr. Claus isin charge. Mr.

An area of fugged granite peaks, the highest being Leavitt Peak, 11,575 feet.

High Sierra-761,790 acres, in the Inyo, Sierra and Sequoia National Forests. A region of perpetual snow with many mountain lakes; the headwaters of the Kings River and other streams. Typical High Sierra country with elevations from 4,000 to 14,000 feet, and many peaks above 12,000 feet.

Hoove.r-20,54o acres, located in the Mono National Forest along the crest and east side of the High Sierra. Contains many mountain lakes, meadows and numerous peaks over 13,00O feet elevation.

Marble Mountains-237,527 acres, in the Klamath National Forest, so called because of the limestone formations whi,ch resemble white marble. A high wilderness country with many lakes and streams.

Middle Eel-Yolla Bolly-143,386 acres, in the California and Trinity National Forests. Located on the headwaters of the Trinity River and smaller streams. A country of virgin forests and rugged topography with several high peaks.

Salmon-Trinity Alps-196,420 acres, in the Klamath, Shasta and Trinity National Forests. A region of granite peaks ranging from 7,000 to 8,000 feet, rvith remnants of former glaciers and showing the results of glacial action. Contains many Alpine lakes and streams

San Gorgorrio-20,000 acres, in the San Bernardino National Forest along the summit of the San Gorgonio Range. Elevations vary from 7,000 to 11,485 on San Gorgonio Peak, the highest mountain in southern California. Topography rough and broken and in some places precipitous.

San Jacinto-z3,2gt acres, in the San Bernardino National Forest. A picturesque region surrounding San Jacinto Peak, 10,805 feet, from whose summit can be seen a wide view of mountains and deserts.

South Warner-70,82 acres, in the Modoc National Forest. Located on a hig'h ridge, 15 miles long, overlooking the Nevada deserts. This ridge is a "fault" which resulted in the formation of the 'Warner Mountains. There are many glacial lakes and peaks over 9,000 feet.

Thousand Lake Valley-16,335 acres, in the Lassen National Forest. A rugged timbered area surrounding McGee Peak, containing many lakes s'cattered in the pine and fir forest.

Ventana-45,520 acres, in the Monterey Division of the Santa Barbara National Forest. A r,ough country with elevations from 1,200 to 4,80O feet on the headwaters of the Carmel and Big Sur Rivers.

ABERDEEN LUMBERMAN VISITS S. F.

Francis Donovan, of the Donovan Lumber Co., Aberdeen, Wash., was in San Francisco recently conferring with Frank O'Connor, manager of the company's San Francisco office.

A.H. LANDRAMVISITS CALIFORNIA

A. H. Landram, Tacoma, Wash., s.ales manager of the St. Paul & Tacoma Lumber Co., was'a recent Los Angeles visitor where he spent two weeks on company business. Strawn will manage the yard at Yreka.

A litde Spanish home that loots lile a re,al mancion.

ft's a beauty in exterior appearance witfi careful planning expressed in its various details.

The interior is a marvel of convenience. AII roomg ate large and well ventilated; the center hall provides direct connection to bath. A beautifully proportioned living room with arched opening into dining room, and the breatfast room ie just as pleasing as can be.

Plans for this attractive home can be fumished by the Lumbermen's Service Association

Fay Building, Los Angeles

, Fusoe Furr.fto.z+o:

l2;0OO Attend Buffalo Hoo Hoo Meeting

Approximately 12,000 carpenters, contractors, architects, purchasing agents and lumbermen attended the Hoo Hoo Club's third annual rvood users' meeting at the Bufialo auditorium, Buffalo, N. Y., on April 28.

In the afternoon there rvas an impressive parade, 26 trucks loaded with various lumber products and carrying banners and streamers advertising- wood which passed through the principal streets of the city. A band tea tne proce.ssion and a squad of motorcycle police preceded the parade. -

The program at the auditorium opened with movie comedies. A film, "The I\{ission of thi Pines." a descriotion of lumbering in the Ozarks and furnished by the Djerks Lumber & Coal Co., of Kansas City, Mo., was also shown on the screen. A number of amafeur boxing bouts were also staged. Andrerv J. Brady, Jr.,HooH6o Counselor for New York State, welcomed the girests and talked on the purposes of Hoo Hoo. Rabbi Joseph L. Fink, speaking in the absence of the mayor, urged the-audience to suppori Buffalo's 1932 Centennial progrim which will be held^f?om l"ly 1 19,10, 1932, in the interests of community progress.

D_onald H. McNeal, of Powell & McNeil, Inc., of Chi-cago, whose topic was "The Contractor's Opportunity," was t-he principal speaker. Twenty door prizes-of $5.00 each were awarded lucky ticket holders.

The officers and committees in charge of the affair were as follows: Gerard M. Zimmerman. president: Charles N. Perrin, first vice-president; George R. Hofheins, second lice--presiden1!; F. Fleming Sulliian, secretary-treasrlrer; C_lifford H. Peek, Harold C. Kelleran, William y. Brady, Clifford Harold

$sO MONTHLY INCOME Guaranteed You fo, Life

Buy a Pacifrc Mutual Life Annuity

' An income you cannot outlive.

To purchase S5O monthly requires only:

$3.87O from a tnan age 75.

$4.660 if 7O-95.42o if 6t.

$6.415 if 60-97.400 if ,r.

No medical examinarion. Higher and lower incomes and other ages in proportion.

Pleu Mail Tbis Coupon

Without obliga.tion please advise what income f would receive from an Annuity purchased bv $ _ - --- -- - -_-Cash.

Name

Address

Born Day Year

322 Pacific Mutual Bldg., [.or Angeles

Phonc: TRinity gglf Honc Phonc: VErmont 3l|Il

Norman Brautigan and Joseph C. L. Evans, direciors; Edward Y. Gemmill, Vicegerent Snark; Andrew J. Brady, State Counselor; Franklin A. Hofheins. Snark oi the Universe; F. H. Buddenhagen. general chairman ; L. J.Lervis 3ng.r. rtemlng')ulltvan, asslstant general charrmen; Whissel, _publicity ; Franklin A. Hbfheins, reception ; Andrew T. Bradv. ringmaster: Vernon Celdwell ldmi".i^-. dr.* J. Brady, Vernon Caldwell, idmission; Eugene Nostrant, piogram i Joseph Evans, ushers; Henry 9.,olg", Jr., door guards; Norman Brautigan, music; Haro_ld Kelleran, movies; Charles N. Perrin, speakers; Eugene Carson, boxing; Gerard Zimmerman, door-prizes.

and F. Fleming Sullivan, assistant I chairmen; L. N.

Pacific Door and Sash Will Continue Operating as Usual

A receivership in equity was asked for the Pacific Door & Sash Co. in a petition filed on May 4 in the United States District Court at Los Angeles on-behalf of the Donovan -L-umber Company of the -State of Washington. After a filing of a consent to the receivership by-C. L. Miller, president of the company, W. W. McCbmb was appointed recerver.

It is announced that the company will continue operating as usual and that the same quality of service -will be maintain-ed.

Next S. F. Hoo Hoo Meeting Will be "Redwood Day"

The next regular meeting of the San Francisco Hoo Hoo Club will be held at the Cbmmercial Club, San Francisco, at l2:@ noon, Thursday, Ntay.28. This will be the last f-get]ng belore.the vacation season, and will be a special "Redwood Day". Those present will hear what the- Redwood industry is doing to promote the use ofwood. All lumbermen are invited to a[tend..

t'Orly the Piston moveett

% to 2-inch Dritling Capacity.

Sferghts 10 to 2O lbs.

Priced at t100 and up.

Ehcertc lDrllls, Atl Slzec

(Thc Claring Hout)

This Crolunrn of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who'Wants to SelI

The Fellow \Mho'Wants to Hire

Rate: t2.s0 pa coturnn iacl The Fellow Who \Mants to Be Hired

FOR SALE

Planing MiLt Machinery for sde. All modern, ril 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., LG Angeles, Calif. Phone VAndike 8460.

POSITION WANTED BY EXPERIENCED LUMBER OFFICE MAN

By experienced all around lumber office clerical man. A-1 refeiences regarding integrity and general qualifica' tions. Address Box C-382. California Lumber Merchant.

WANTED POSITION

Lumberman with experience covering that of ManagerSales-Office-Foreman-desires position. Will go anywhere. Good references. Address Box C-386, California Lumber Mer'chant.

PLANING MILL SUPERINTENDENT AND FOREMAN OPEN FOR POSITION

Mill superintendent and foreman open for position. Combination man in medium shop. Details-Estimating-Sales -Shop Foreman-Shop Layouts-Architectural Draftsman on small homes or Plan Service. Well recommended from well known lumber companies. I will put your plant on a paying basis if it is at all possible. Salary $250.00 per month with lOVo of the net profits. Box C-391, California Lumber Merchant.

WANTS POSITION AS SALESMAN, ACCOUNTANT OR YARD MANAGER

Open for position with wholesale or retail lumber concern selling or manag'er of yard. Seven years' experience wholesale and retail hardwoods, Sugar and White Pine, O. P. Panels, five years manager, two years accountant. Have excellent references as to ability, character and honesty, and results. Address Box C-392. care California Lumber Merchant.

ARE YOU A RETAIL LUMBERMAN?

Are you a retail lumberman who can prove himself an asset to such a business and with a small amount of capital ? If so investigate this. Write fully, Box C-394, care California Lumber Merchant.

WANTED-A GOOD YARD

Will buy a yard in good two or three-yard tortlCalifornia or Oregon. Inveltment up to $3O'O(X).OO.

Addrecs Box C-395

Care California Lumber Merchant

POSITION WANTED AS RETAIL MANAGER OR SALESMAN

Experienced man wishes job as retail manager or salesman. 31 years of age, married. 1l years' experience in management and sales work, also bookkeeping. Will start at once at a livable salary. References. Address Box C-383. California Lumber Merchant.

TIMBER FOR SALE

20 million feet of timber for sale at Crescent Mills, California. One-half Pine and one-half Fir-two miles from the railroad now being built connecting Western Pacific and the Great Northern. Can arrange satisfactory terms. H. S. Hersman, Owner, Gilroy, California.

MR. LUMBERMAN

The current depression offers a relatively better opportunity to the yard with a management that is keen and aleit to meet conditions, prune its costs and adapt itself to circumstances. With years of experience to my credit I can cope with present conditions if anybody can, and would appreciate an interview. F. W. Blanchard, 3128 Eton Ave., Berkelev. Calif.

POSITION WANTED

Position wanted by man experienced ment, bookkeeping and accounting. All or ln yafd managepart time. Refer-

ences furnished. Address Box C-390, The California Lumber Merchant.

WANTED

The California Lumber Mer,chant can contact a very responsible man, experienced in wholesale and retail-buying and selling lumber-estimating, accounting, yard management. Has managed Insurance Department of building material company. Experienced in all lines of Portland Cement sales. Will go anywhere. Married-age 35. Address Box C-393. The California Lumber Merchant.

fHn minds of mosthome owners and prospective home owners, oak flooring holds its own against any other flooring or floor covering. To them oak flooring is more than a good investment. In floors of oak they see real beauty, style that is always up to date, warmth,color, life and the ease with which these qualities can be maintained.

Effectise dealer selling aids in oar serttice include literatare in color, sEdes and dealer catsl lVe uoald like for loa to see for yozrself bout asefal lbcy anuld be to 7oa-jast urite for them,

Lambermer since t875

bng-Bell

beam, In rddl. tion to it! om name, the emblemSOFI-the brand of Southern Oak Floorine lndustries. an asaociation to promot6 fine dooring through advcr. tising, research and co,operation with retail lumber dealere, architecte, con tractors and iadividul buildero.

oah dooring

Flandle your Profit is greater a f in er Roof ing and

. The very rooling you sell should bring you business ---- unsolicited businers, increased business, better buginess rnd eventually repeat business. )r )r D ,n

. . Veever-Henry dealers cxperience this. And they know why. Beceuse aside from the splendid results of their own sales effort they rre selling a [iner brand ol roofing. Every order of roofing they release goes out as r salesman for them. Furthermore it sells the home ownei permcnently ---- cnd his friends. Be sure he'll tell hisfriends.

. lsn't it easy to understand why we manufacture the quality of roofing we do. It makes our dealers proud and eager to sell. Their sales grow because this roofing is popular. (Now-a-day3 3cores of homebuilders dernand Weaver-Henry Roofing.) Contlactors, toolets, hone ownerr, and builders preler it. A product, strong, with rock-like endurance, rnd honest in the stelling service it gives. " D r n

. . . Well, profit on a product like this is greater. Any of our present dealers will tell you that. " D D )' ,'

VcrverHcnry Rooling i: now being :old and lponsorcd rlong thc cntirc Pacilic Slopc by Dcalcrs, Contnctort andRoolcrr.