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'rAdvertisement appears in alternate issues. Associated Lunrber Mutuals .. E
Baxter & Co., J. H. Bookstaver-Burns Lumber Co. .......'..11
Booth-Kelly Lumber Co. ..
Brown, Geo. C., Co.
California Moulding Co.
California Panel & Veneer Co' ........' 5
California Redwood Association
Celotex Cornpany, The .. .........16
Charnberlin &
Holrnes-Eureka Lumber Co. Hoover,A.L.. ...........14
Hunnboldt Redwood Co. ... .......11
fnsulite Co., The
Koehl & Son, Inc., Jno. W. Koll, Harvey W. 3
Laughlin, C. J.
Lawre,nce-Phillips Lumben Co.
Long-Bell Lunber Sales Corporation. .I.B.C. Lumbermern's Service Associatiolr
McClould River Lumber Co.
HipoLito Co.
Hogan, T. P., Co.
Incopcated undcr thc lavc of Cdlfmla
J. C. Dionnc, Prer. and Trcu.; J. E, Martin, Vlce-Pree.; A. C. Merym, Jr., Sccy. Publlshcd thc tst ud lStl of cach nontt at 3rt-1e-20 cerllnl Building, lct west sixth strur, Lo Angeler, cal., Tclephue, vArdikc tsc5 Entcrcd u Secmd-clus matter Septembcr x, iga., it thi pctofiie-at Lor .Angrlcs, Cellfomla, under Act d March 3, ffr9.
The lumber market in all parts of Catifornia looks just as it did fifteen days ago. In no way ^te conditions *ors.. In some slight fashion there is improvement, but it is too small to Particularize'
Unsold stocks at San Pedto as reported when we went to presr last issue totaled 81139,000 feet. As we go to press this time they are 711611000, a reduction of abouia million feet.
our last report showed ; "i"; in the California trade laid up. Toda,y the number tr fO. * ,l
For the palt two weekr cnding September 9th, It cargoes of Fir entered San Pedro harbor, catrying l2r455rOOO feet of lum-
ber, and 4 cargoer of Redwood carrying lr6l6rq)O feet, a total o{ 14,071,000 feet.
For four succegeive weeks the sawmills of the cntLe United Statec reporting to the National Lumber Manufacturen Association have shown orders gteatet. than production. The last reportr of the West Coast Lumberments A$ociation, the Southern Pine Associatiom, the California Vhite & Sugar Pine Manufacturen Association, and the Hardwood Manufacturers Institute, of Memphis, all show new business in excess of production. The Vestcrrr Pine Manufacturers Association shows galeg rlightly under production.
Only hand.to-motrth buying continues in all patr of California.
San Francisco is the only large western city 'whose building permits show an increase over last year.
In fact there is only one other large American city that can claim that distinction-Boston.
San Francisco has much to be proud of in this regard, for there are few American cities of any size rvhose builcling permits for l93l come anywhere near equalling their 1930 level.
San Francisco permits for August, 1931, rvere $1,992,305, as compared with $1,242)8 for August of last year.
According to Trade Commissioner E. T. Hester, of Manila, the exports of lumber from the Philippines for the first six months of 1931 were 16,500,00O feet, as compared with 36,500,000 feet for the same period of 1930.
However the exports of logs from the Philippines for that period of 1931 totaled 13,500,000 as compared with 13,000,000 for last year.
Mill inventories show stocks on hand this year to be approximately one half that of last year.
Here are the building recorcls of Sarr and last by month, and total :
Imports of American doors into Great Britain for the first seven months of 1931 showed a decline from last year of only 7/o, and since this is computed by value and not number of doors, there was probablyr no decline at all. Shipments of Swedish doors into Great Britain declined heavily during that period, and Russian shipments increased.
We carry the largest and best assorted stock of Plywood west of Chicago. Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of service you demandProgessive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.
Also a Complcte Line of Pressed. Wood. Mould'ings
By Jack Dionne
Gus Russell, of San Francisco, wired me: .,When do you think the lumber business will show improvement?', I wired back: "I look for definite improvement in October." lle answered: "Thanks. What year?"
:F*:8
Someone sends me an epigram which reads: ,,There are twenty-six snountains in Colorado higher than pike's peak, but who can name one of them? It certainly pays to advertise." I'm not so sure that Pikes Peak deserves as much credit for its advertising, as for its selection of a location. If Pike's Peak had laid out its claim where some of the other twenty-six are, it would never have been heard of either'
* ,r !r
My recent editorial utterances in this column urging the lumber dealer to take up seriously as his own job the termite fight in his locality, and duggesting to the creosoting industry that it should become more active in that direction also, stirred up a lot of correspondence. Some of my friends who make and market a termite antidote other than creosote, want it understood that creosote isn't the only certain and dependable ant killer.
I never supposed trr"l it ir"r. *, mentioned it because in the Government Bulletins I read on the subject of tertnites creosote was the only material mentioned specifically by the Government chemists for this purpose. And it seerled to me and still does that the creosote industry .could well give this matter their direct attention, since the protection of wood is their particular business in life, and they have the means and the opportunity for such 'work.
There ARE other specific methods of termite exterrnination and prevention which my lumber friends tell me have proven entirely satisfactory after long and intelligent use and experimentation. Personally I don,t care WHAT the lumber dealer uses to help fight the termites, but it is my conviction that every lumber dealer-or at least one lumber dealer in every town-SHOULD be equipped with materials, and with practical information for the public use, for protecting the buildings of that town against the destructive efforts of this enemy of wood.
And it is likewise my very definite conviction that the lumber dealers of every town should use their best efforts to see that the builders and building owners of such town are NOT victimized by people pretending to apply termite
protection, whose efforts and materials used are entirely unfit for the purpose. Government chemists have found very few things that they can honestly recommend as practical for termite fighting. And it is a known fact that thousands upon thousands of home owners have paid good money for alleged termite treatf,nents that are totally useless and ineffectual.
The 4 L Lumber News, published by the Loyal Legion of Loggers & Lumbermen at Po?tland, Oregon, editorially calls for a repeal of the Sherman Act. There is much sense to what they say. Things have changed since the days when the Sherman Act was passed to protect our citizenship from the gobbling tricks of trusts. f'No two or more men," it says, "shall conspire together to fix prices orlimitor restrict competition, either directly or indirectly."
rF*r|
And today in Oklahoma and Texas the State Governments are using the militia for the purpose of reducing competition, restrictin! the production, and raising the price of oil. Just how can the Sherman Act ever be called upon again to perform its functions wherf we proclaim martial law for the specific purpose of violating its prohibitions? If it can be done by one man or group of men, surely it is not forbidden to others.
The lumber industry * ," **r".ondition than oil. The plea of conserving our natural resources is much more definite and provable, than with oil. For all we know there may be an inexhaustible supply of oil within this earth-but we KNOW how limited are our trees. yet the lumbermen are scared to death to even think of doing for lumber, what is being done for oil.
The Sherman Act *i, "rJ."u lo nro.u", the rank and file of our citizenship-the poor man in particular. And in times like these he is the very fellow who is being choked to death and starved by its inhibitions. Concluding its remarks, the 4 L Lumber News pertinently says: ..Congress will be in session again before long and one of the matters it must face is unemployment; A repeal of the Sherman Act, or at least such changes as will allow industries to direct their business in an orderly, civilized manner, would be a long step in filling the dinner pail that has been more or less empty for the past two years." We say Amen.
(Continued on Page 8)
Gentlemen:
That the entire lumber business from manufacturer to distributor needs assistance is an acknowledged fact' ..ure wood, has been and should be our battle cry, but here is an unusual fashion of helping one lumber manufastur.61-not by the use of wood, but by the use of a certain brand of coal-that may apped to you' central coal & coke compa.y 1..4C") own saw mills in oregon and rexas and coal mines in the Rock spring District, Wyoming.
In addition to their lumber, we are also marketing theh "PEAcocK" Coal' lf you are stocking coal,-may we not have your orders?
If you or your employeer ere uring coal, won't you specify "PEAcocK" brand and urge your local coal dealer to handle this excellent coal4rraranteed to be as desirable in its line as is "4C" lumber' By doing so you are indirectly helping the lumber business and the Lord knows that it needs it'
Yours truly, SANTA FE LUMBER COMPANY'
By A. J. Russellr Manager.
Exclurive
Incorporated
(Continued from Page 6)
Little use to ask anyone what they think of present conditions. There isn't an opinion on earth worth two bits, because no opinion is founded on past experience. There has never been a time like this. We aie going through a vast depression, so we all say. In the old days depressions were apparently caused by great human need. Today the land overflows with plenty. ***'
There is a super-abundance of everything that life holds dear. fn our banks the savings deposits grow to mountain height. In our fields the crops over-supply our needs and uses. Wheat-the maker of the ..staff of life"_piles up in unwanted surplus, and begs for buyers. Cotton, cattle, coal, corn, the useful metals, the great building materials, pile high and wait for users. Fruit is in abundance. Vege_ tables likeilrise. In the Northwest such a salmon run ag has not been seen in a generation overwhelms the fish packers. It looks as though providence is providing with a more lavish hand than ever before within the .memory of man. Yet we are cast down with a business depression that threatens us with prostration. Strange, isn,t it?
Looks like just ever so small a Moses might lead us easily and quickly out d this Slough of Despona. But as yet the bullrushes have produced nothing but makers of folderol. Lacking leadership we are simply wearing this depression out. And one things is certain. Wtren it is over, none of our alleged financial, economic, or political wizards, will be able to say ..I told you so." Noi unless they are as pathological liars as that alleged New york business prophet who boasts blatantly that he predicted this present situation. Doesn't that sort of human buzzard give you the Willies?
Over in "H'England" there is a be-whiskered old Bol_ shevik named George Bernard Shaw. He's been getting a lot of publicity for the last few years. He sits "rorrrri with a dictionary, digs out all the trick words he can find,
Manulaclurqs of
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OUR SPECIALTY Klamatb Fallr
works them into trick phrases, throws them together on the willy-nilly and helter-skelter plan, and announces that they refer to some particular thing. When he began doing that people read his stuff, couldn't make any sense out of it, and decided George Bernard rnust be a genius. ***
Other morons indorsed that opinion. So the story spread. Many of our great army of American boot-lickers went over and met him, kissed his thumb, listened to the peculiar sounds that filtered through his whiskers, and spread the news of this great, great man. Every now and then he made a mistake and tried to write about something that was understandable, and when he did the reader scarce knew which to admire most-his ,monumental ignorance, or his incomparable gall. He even tried critici zing pdze fights that were happening an ocean's width away, and succeeded in proving that what a pig trrows about prayer is stupendous compared with what that old whiskered fakir knew about his subject. ***
But George Bernard became a great fad. He,s a wily old bird. Finding that the so-called public is even as Barnum stated only more so, he has been trading on their credulity, and realizing big prices for a highly attenuated variety of wind pudding. He decided that since there is a sucker born every minute it was only proper that every now and then a slicker should appear to hanrest these suckers. The thinkless world swallowed his staccato series of sonorous pronouncements so enthusiastically that he finally decided that no concoction of his special brewing was too impossible for their appetites. So he decided to sell Mr. and Mrs. Gullible the Communist Idea. I believe that this time he has run to a fall. If he hasn't, then this long suffering old world should certainly be tapped for the sirnples. Fof the brew this old rascal has handed us with regard to these other Bolshevists does more than even strain the credulity of the most credulous-it insults the intelligence of even those dim wits who have shouted the praises of George Bernard.
Expert counsel to prevent firesSpecialized policies to protect against lossSubstantial dividends to protect against cosL 'Write any of our companies.
Oregon
He went over to Russia and sat down and communed with the Communist gang. Between himself and Stalin who now holds the job of Chief Butcher in tortured Russia, it was a case of love at first sight. Of course, they couldn't understand each other, which helped a lot' But they soon found that they liked the same sort of whiskers -probably to hide the same sort of mugs-and both of thim were against everything and in favor of fooling everybody. So they went over big with one another'
And George Bernard went back to Merrie England from rotting Russia and burst into print. At sky-limit prices per word he told the capitalistic world what a marvelous it ing i. this Communistic movement-tho greatest Government on earth. He praised it to the mountain topsand higher. Yet his old cracked pate didn't seem to sense the fact that in apparently defending and praising Communism, the very facts that he so glibly related proved once again the horror of the slimy Thing. Sure, he tells us, the Com.rnunistic Council runs Russia. Sure it has power of life and death, freedom and confinement, happiness and torture. It has more. It has infallibility' That's all this whiskered British Bolshevik credits these higherup Communists with.
LIe tells us that in Russia a man is iudged by his use' fulness. If he proves not useful, the Council acts, and he is seen no more. Or, if a man shows ambition, tries to raise above the squalor of his swroundings, tries to create something, to possess something-to him comes oblivion' No trial. No hearing. No human justice. He just disappears, and he never comes back. And that Omnipotent po*"" George Bernard proudly places in the hands of those denizens of darkness who make up that higher Council; men who come from the alleys, the gutters, the prisons, the foul places of the world.
If ever a man hung himself on his own cross' hoisted himself on his own petard as Bill Shakespeare said, tfiis gigantic egotist, this rnonumental windbag, has done it in his written story of Russia. He not only admits but boasts of the things that make Communism a horror in the minds of every decent man and woman on earth. ' He not only convicts Communism-he convicts himself.. Why doesn't England send him back to Russia to help the great cause? Perhaps they would put the gauge of usefulness on HIM' In which case just one more name would be added to the list of those who have disappeared in Russia, and never returned.
Reuben W. Smith, of the trade extension department of the California Redwood Association, was on the program at the annual convention of the Pacific Coast Association of Fire Chiefs, held at the U. S. Grant Hotel, San Diego, Seotember 4 io 8. Mr. Smith talked on Redwood Crib Cohstruction and gave a demonstration of the actual effect of fire on 2x6laminated walls of Redwood' The fire chiefs *tto came from 11 'Western States and from British Columbia. showed much interest in the demonstration'
For, while groding rules mqy meon nothing lo her, il is SOFI's lmproved Groding which provides the supreme beouty in SOFI fooring fhot meons everylhing to her.
Thcrc ir no fiooring beoulY liko SOFI Bcoury.
Folks, this is the newly elected President of the Pacific Coast Hardwood Dealers Association, whose official name is Henry W. Swafiord, Vice President oi P. J-. Stal-ton & Son, Los Angeles. He was elected to this hig-h office at the recent meiting in Victoria, B. C. Mr. Swafford is one of the most popular members of the Association, a live wire always in its councils, and one of the most vigorous and efiective salesmen in the lumber industry of the Southwest. He is a brother-inlaw of Roy Stanton, President of E. J. Stanton & Son.
MAX COOK BACK FROM VACATION
Max E. Cook, head of the Redwood Farm Structures Bureau, San Francisco, returned August 31 from two weeks' vacation spent in the Feather River Canyon. Max is quite proud of the fact that he has recently been beating 90 for 18 holes, althought he has not had much time for practice, and only became a golf addict about a year ago.
Read by Mr. White to the convention of the pacific Coast Hardwood Dealers' Association, at Victo,ria, B. C., August 21, l93I
In Colonial days dense forests extended from the Atlantic Oce-an to beyond the Mississippi. The felling and ship- ping of logs to England and the continent was one of t6e principal industries of the English settlements, which lined the Atlantic Coast from Maini to the- Carolinas. The first saw mill record6d was built at-scituate, in Plymouth Colony, half way between Plymouth and Boston,- in 164O. It was run by water power and was a great improvement over the previous methods o_f splitting out boards or sarving them out, in a pit by hand. All the colonies were engage<l more or less in lumbering. New Jersey produced wondlrful Oak and other hardwoods. North Carolina was hardly surpassed by "ly colony in its forests, but a great many of the trees were coniferous.
The lumber industry swept westward with the opening up of the country mainly along the Northern tier of States-. Ohio and Indiana were almost entirelv covered with hardwood trees-there being almost a complet. absence of conifers. In 1830 the first saw mill appeared in Chicago. There is a record of lumber prices in that city in 1848; all varieties of wood were bunched together and there were only two grades,_Clear and Common, the latter including everything below Clear. The price of Clears, all varieties-, was $12.0C to $16.00 per thousand feet, and Common was $8.0O to $9.00 per thousand feet.
_ Th. opening up and clearing of the Nlichigan forest soolr followed and the industry swept South on both sides of the Mississippi through lower Iliinois, Kentucky, Missouri, Tennessee, Arkansas, Mississippi, and Louisiana.
The beginning of the hardwood industry of the Pacific Coast was not so very much later than that of Chicago. In 1849 and 185O the general merchandise stores in San Francisco, such as, Howard and Me4is, and Leidsdorfi, brought around the Horn in clipper ships along with boots, shoies, clothing,. and food stuffs, some hardwoods. This was for the blacksmith and wagon makers to use in building the thorough brace coaches and wagons which hauled the goods and passengers to the gold mines in the foothills of the Sierras. Studebaker was building wheelbarrows and wagons at Hangtown, accumulating the modest capital which started Studebaker Brothers at South Bend, Indiana. Stockton was a center of trade for the mines in Amador and Tuolumne Counties and there in the early fifties J. T. and Edwin Hickinbotham established a shop for building wagons and stage coaches, and imported their own hardwoods in clipper ships from Springfield and Lambertville, New Jersey. The 6rm of Hickinbotham Brothers is still doing business in Stockton selling wagon material and hardwood lumber. There is apparently no qrrestion that they are the oldest existent hardwood house on the Pacific Coast, at least insofar as their special line is concerned.
In the 6Os, 7(fs, and 8O's a number of firms entered the hardwood business in San Francisco, first as an adjunct to
wagon materials and later handling hardwood lumber exclusively. John Wigmore in the iarly 6O's;'Straut White & Co. in 1868; White Brothers in 1872; Allen & Tuggle Lumber Company in 1882; J. H. Dieckmann and E. F. NiehauS in the late 80's or earlv 9Os: were the old con:. cerhs. This city became the hardwood dirtributing center for the entire Westein part of the -United' States. Los Angdles, San Diego, Portlind, Seattle, end Vancouver drew their supplies from the Golden Gate. As population increased in the other coast cities hardwood yards were established, or softwood yards and planing mills put in stocks of hardwoods.
In Los Angeles in - 1893 Erastus J. Stanton, a former Michigan lumberman, established a lumber business handling principally Sugar and White Pine. In 1895 he put in a stock of Hardwoods. In 1904 the Hardwood Lumber Company, a branch of the Hardwood Lumber Company of Denver was established by Joseph Ringeman. In 19O6 this became the Western Hardwood Company. Los Angeles became the distributing center of Southern California.
In 1903 Ehrlich Harrison and Company established the pioneer hardwood yard in Seattle. Portland, Oregon, soon was a distributing center developing its hardwood business from planing mill stocks. The Emerson Hardwood Company under the management of Charles Stetson set up a band mill and veneer saw, imported large quantities of Japanese Oak logs and sold their product all along the Coast. The financial results were only indifierent and the' plant was purchased by Roger Sands of Seattle. It has been closed down for a number of years.
San Diego came into the field with Jerry Sullivan's hardwood yard. J. Fyfe Smith opened up in Vancouver, B. C. As time went on other hardwood yards started in all the cities mentioned.
The foregoing is simply a resume of the beginnings of the industry.
The hardwood industry of the Pacific Coast, has changed greatly in character since its beginnings.
In the early days wagon and carriage building was the principal eutlet for hardwoods, and the first hardwoods carried in stock were only as a part of the inventories of dealers in wagon and carriage builders materials. This, I believe, was true of all the present. distributing centers of the Coast. Boat and shipbuilding were probably the next industry to use hardwoods. As the manufacture of other commodities such as furniture, hardwood house trim, etc., were introduced, other woods than those used in the vehicle trade and boat building were added. In the seventies and eighties of the last century there was a very considerable furniture manufacturing industry in San Francisco, and Black Walnut was used in large quantities. A great deal of the furniture which we now call Mid-Victorian was made on the Coast. The Eastern furniture factories with their mass production and cheap freight rates on the finished goods practically destroyed the Coast indus-
(Continued on Page 14)
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SANTA FE LUMBER COMPANY
16 California Street, San Francisco, Calif.
So,n Diego Distributor
WEST.KINGPETBRSON LUMBER CO.
West Atlantic Streetr Sap Diegoo Calif.
Los Angelee Distributor FISK & MASON
B55El Centro Su, South Paeadena' Calif. Factories:
North Tonawandao N. Y., Clevelando Ohio, Minneapolia, Minn., Ko-gag CitY, Mo., Seattle, Wash., Yancouver, B. G Vanehouses or Salcs Afraec in all principal citbs
(Continued from Page 12)
try in the 1890's and it did not revive until the last two decades, when Japanese Oak and Philippine Mahogany gave it a new advantage over Grand Rapids and Chicago.
Spanish Cedar and Mahogany logs were imported in considerable quantities in the 80's and 90's and sawmills were operated in San Francisco by the West Coast Furniture Company, afterwards L. & E^. Emanuel, HoffmAn, Dieckman, and Niehaus. Spanish Cedar was used for stair work almost exclusively and there was a prosperous cigar box trade using this wood.
The use of hardwood trim in residences and stores gradually increased. The old time saloon was a lucrative customer for the finest cabinet woods. The growth of the Coast in population and the erection of great business buildings and fine residences increased the use of hardwoods. About the year 1900 Oak flooring commenced to become popular. Maple flooring for dance floors and skating rinks had been already used for many years before. The Oak and Maple flooring business, as we know, in the last twenty years has assumed a major place in the hardwood trade.
In the year 1905 the first shipments of Japanese Oak logs commenced to come to the Pacific Coast. There were four hardwood sawmills in San Francisco, one in Los Angeles, and several in the Northern Cities besides a number of veneer saws and flooring factories. Japanese Oak became gradually a very important factor in the hardwood industry. In the yeat l%)7 the Western Hardwood Company of Los Angeles, alone imported 1,800,00O feet of Japanese Oak Logs and put up their own band saw and veneer mill. Mission furniture was much in style in that period and Japanese Oak on account of its soft texture and cheap price proved to be an ideal wood for its manrrfacture. It may be said that the rebirth of furniture manufacture on the Pacific Coast was due to Japanese Oak more than to any other thing. In time the Japanese, themselves, learned to saw their logs into lumber and the importation of logs practically ceased while the bringing in of sawn lumber rose to great proportions. The Eastern manufacturers of domestic Oak, becoming alarmed at the inroads of Japanese Oak, succeeded in having a duty of l5/o ad valorem placed on the sawn lumber several years ago. This combined with the rising costs of labor in Japan elevated the price of Japanese Oak to the equal and frequently above that of American Oak. Mission furniture went out of style. These things militated against the use of the imported wood and its consumption decreased until now, in comparison with domestic Oak it is not of great importance.
In the year 1X)7 or thereabouts, American capital. began to develop the timber in the Philippine Islands, and a few scattered shipments were made at that time. In about five years Philippine Mahogany became really a factor in the industry on the Pacifrc Coast. It has grown to be the principal wood used for trim, doors, etc. A few years
ago its inroads on the old time Mahogany business caused the dealers in the Central American, Mexican, and African woods to institute an action before the Federal Trade Commission, seeking to prohibit the use of the name "Mahogany" in connection with Philippine woods. The action was at first successful, but on appeal to the courts the commission was reversed in 1931.
Philippine Mahogany has been of major importance in the development of furniture factories on our Coast. When Japanese Oak went out Philippine Mahogany came inLos Angeles, San Francisco, Portland, and Seattle are now real furniture producing centers utilizing many kinds of hardwoods.
The Pacific Coast seaport cities are centers for the importation of many foreign hardwoods, some of them practically unknown in the markets of the Eastern States. The use of Ironbark and Spotted Gum from Australia is almost exclusively confined to the Pacific Coast as is Japanese Oak.
,For a number of years there had been attempts, more or less successful, in all the hardwood distributing centers to form organizations for cooperation between dealers.
Previous to 1923 each section had a good association. During that year Bayard Byrne of Los Angeles was a luncheon guest of the San Francisco Hardwood Club. He suggested there the formation of a Coast wide organi zation. The idea was seized upon and letters were sent to all dealers proposing a meeting at Del Monte. The first convention was ]n 1924. The Pacific Coast Hardwood Dealers' Association was formed and a constitution and by-laws adopted. C. H. White of San Francisco was electld the first president, and J. E. HlCgins, Jr., was made secretary. That first convention at Del Monte was a wonderfuliy pleasant affair. From Vancouver to San Diego the dealeri came and in the first flush of enthusiasm, friendships and confidences were established, which have lasted to the present day.
The following are the dates and names of Presidents and Secretaries from the beginning:
Year Location President Vice-Pres. Secretary
1924 Del Monte C. H. White D. J. Cahill J. E. Higgins, Jr.
1925 Sta. BarbaraD. J. Cahill J. Fyfe Smith H. W. Swafford Vancouver
1926 San Diego J. Fyfe Smith J. E. Higgins, Jr.Roger Sands
1927 Del Monte J. E. Higgins, Jr. L. H. Stanton H. B. Maris
1928 Victoria Leroy H. Stanton Jerry Sullivan Al Frost
1929 Del Monte Jerry Sullivan Roger Sands C. R. Taenzer
1930 Del Monte Roger Sands C. H. White Norman Sawers
1931 Victoria H. W. Swafford C. H. White Chas. Cooper
At Santa Barbara in 1925 the convention was addressed by Frank Fish of Chicago, Secretary-Manager of the National Hardwood Lumber Association, who prevailed upon most of the Pacific Coast dealers to join the national organization. National inspectors were sent out from the East to reside in Los Angeles and San Francisco. Most of the succeeding conventions have been devoted to good fellorvship, play and exchange of business confidences.
TT'S called rHE PRocRESSIvE HoME.
f Beginning with a 3-room cottage whose total cost including lot is between $2000 and $3000, it grows bY successive steps into several difierent styles of 4-, 5-, 6-, or ?-room homesarchitecturally correct-complete in every detail-attractive at everystep'
Now even on an income of $1800 a year, a man can build and maintain a really fine home. As his savings grow, and as family requirements increase, he can make additions, till eventually he is possessor of a lovely $10,000 home styled in anY one of
ninety ili,ferent ways! lnoLher sales opportunity is open for the lumber merchants of America. There are thousands of apartment dwellers and other renters who will take advantage of this chance to build their dream home with the money now spent for rent.
The National Lumber Manufacturers Association has prepared an intensely interesting twenty-five page booklet. "The House For The Growing Income," that shows how easy it isto becomeahome owner. It contains pictures,
plans, specifications,.and complete details of this ingenious home. A free copy of this booklet will be mailed you on request. Quantities are available at half cost for' distribution to your prospects.
ACT NOW. An aggressive campaign in your territory should bring you not only immediate business, but an assured volume of lumber sales from each customer who makes additions to this home in years to come. Mail the coupon, ?2o?r.
Naqoml Luuren Mrxuumunpro AsmrrrroN, Dept, 338 Transportation Building, Wchington, D. C. Pleow send me a fm mpy of "The lfourc For The Growing Income," and details of the halfost plan for distributing copies to Ey prospects.
-?9"r God: Help me to be a sport in this little game of life. I don't ask for any plaie in the line-up;-pla-y me anywhere you need me. I only ask for ttre ituff !9 gluq ygu one hundred per cent of what I've got. If all the hard drives seem to come my wa5 I think You for the compliment. Help me to -remember that You won't ever let anything come my way that you and I together can't handG. And 6elp ine to take the bad_breaks as part of the game. Help me to understand that the game is full of knots and knocks and trouble and make me thankful for them. Help me to get so that the harder they come the better f tit<e it.
-_And Oh, God, help me to always play on the square. No matter what the other playeis do, help me to come clean. Help me to study ihe Book so^that I,ll know_ the rules, and to study and think a lot about the Greatest Player that ever lived, and other great players that are told about in the Book. If "they foqnd out that the best part of the game was helping other guys who were out of luck, help me to find ii out too. Help me to be a regular fellef with the other players.
Finally, Oh God, if fate seems to uppercut me with both hands and I'm laid on the shelf in^sickness or old age or something, help me to take that as part of the game too. Help- me not to whimper or squeal that the game was a frame-up or that I-had a raw deal. - When, in the falling dusk I get the final bell, I ask for no.lfing^cgpplimentary stones. I'd only iik. to know that YOU feel that I've been a good gime guy.
(Author Unknown)
. On September first the executive offices of the Weyer- haeuser Sales Company were moved from Spokarr., Wishllgton _where they have been located sinci 1919, to St. Paul, Minnesota, where all the Weyerhaeuser headquarters are being concentrated at the present time. The entire 20th floor of the new First National Bank Building in St. paul ishousingtheSalesCompanywithitssixty[eople
Here are nolv located F. K. Weyerhaeuser, president; I. N. Tate, General Manager; F. C. Simorrron, Fi.ld Di.."- tor; and C. C. Koerner, Credit Manager.
The box, crate, and pole divisions, now located in Chi_ cago, will be moved to St. paul also.'
_ Al important office will be maintained at Spokane with D .L. Lawrence,-.Assistant General Managerl in charge. This will be the district sales office for the iveit, includi-ng California and Arizona.
Seattle, Washington, September l.-John A. pauw, an engineer on the staff of the West Coast Lrrmbermen,s Association, was killed on August D when his automobile plunged off the Columbia River Highway a short distance west of Crown Point while traveling toward portland and dropped to the bottom of 4 deep gorge. Mr. pauw is believed to have lost control of his car when momentarily blinded by the late afternoon sun.
For every Celotex dealernew sales opportunities plus faster turnover plus added profits. .. i. 6 new products added to the Celotex line 6 marerials of the highest quality-priced to sell in today's market.
'
1. OZITE RUILDING BLANKET
A flexible all-hair felted blanket of remarkably high insulating efficiency. Stitched between tough, heavy waterproof paper. Resists fire and moisture. Repellent to rodents and vermin. Great resiliencv and durability.
2. C-X LANITE INSULATING QUILT
An insulating blanket of animal hair 3nd imported fibreflexible and resilient. Chemically treated to resist fire. Repellent to rodents and vermin. Strongly stitched between layers of heavy waterproof paper.
S. COMPO-BOAED
'oThe Board with the Redwood Core"-durable, light, permanent. Does not warp, buckle or split. In constant demand for a wide variety of uses: panels, displays, cabinets, partitions, etc.
4. C-X OR,ANGE LABEL TyALLBOAn'D
The only Aply pulp board, a fiull3/L6" thick. Absolutely uniform. A dead level, smooth surface-varnish sized to take any decorationo especially water-color paints)
5. O-]r BLUE LABEIL uIALLBOAN,I)
A 4-ply pulp board, strong, durable and rigidfor partitions, panels and other uses. 3/L(' thick. Beater-sized on both surfaces for all types of decoration.
6. C-X GIR^EEN LABEL TyALLBOARD
A 4-ply utility pulp board for many purposes-beater sized on both surlaces to take decorations easily.
These prod.ucts will be sold, only by Celotet, sales forces under the satne policies that haoe guiiled The Celotex, Company since its inception l0 years ago. For specifications and, priqes see the Celotex representatiae.
The Celotex Company, glg North Michigan Avenue, Chicago, Illinois. Sales distrib, utors throughout the World.
In Canado: Aletander Mutray & Co., Lttl., Montreal
A solid trainload of lumber will be shipped from the operations of the Sugar Pine Lumber Company, I-td., Pinedile, California, during the latter part of leptember' lhip- *.ttt" in this train wil-l be largely Sugar Pine, destined, for use in foundries for pattern making, for retail yards, planing mills, for sash ani doot factories and woodworking and industrial concerns, located at points in twenty states a.nd Canada. All shipments will be made from the Sug-ar Pine Lumber Company, Ltd., operations at Pinedale, California, or its subsidiiry,- the Yosemite Lumber Company, Ltd., at Merced Falls, California.
The.se two plants have an annual producing capacity of 160 million f6et, or approximately 8,000 railroad cars of lumber per /€ar; If these 8,000.cars.were shipped i.n one train, each cit containing n,W bbard feet, it would be approximately 77 miles in' length, and its weight approximately 320 million pounds.
The principal species of rvood manufactured is Sugar Pine, (Pinus'Lambertiana) a soft, trye White Pine of the five-needle variety. Sugar Pind:'s chief uses are for.patterns and flasks in foundrieJ and castings works, for high class soft textured mouldings, for sash and doors and fine wood work where beauty, itrength, rot resisting qualities and 'ease of working are important, and for general utility purposes where a frigtr grade, soft-textured Pine is required.
The operations of the'Sugar Pine Lumber- Company, r Ltd., now produce approximately one-half of the total - Sugar Pine tut in the-United States. Inventories of from 75 to 10O million feet of manufactured lumber are constant-' ly carried, available for immediate shipment. - The-major portion of the stock is thoroughly air seasoned in climatic ionditions ideal for the drying of lumber. During the,long summer months temperatures ranging from 90 to 115 degrees prevail and the atmospheric moisture content runs inu.nilly lo*. This fortunate arrangement of nature allows the lumber to season thoroughly and uniformly with- out the case hardening, kiln burning and stresses set up by kiln-drying methods. The timber stands occur in the beautiful and rugged high Sierra Mountains of California, at an altitude of f*r6m fivi to seven thousand feet, the true home of the Sugar Pines where Nature has been growing these trees for man's use over hundreds of years. The annular ring growths of a number of the trees indicate that many oT thein-have been growing for 750 to 800 years. The majority of the logs aie from 3 to 7-l fee_t-in diameter, and the trees range in height lrom 175 to 25O leet. lighty-nine miles of -railroad dre operated over to bring these giant trees from the woods to the sawmill. In the actual woods operation all logging equipment is electrical to minimize t6e fire hazard.- About one thousand four hundred men are employed at the normal peak- period of operation.-to log, fall-, siw, pile and ship the products of these two mills.
Consular reports show that there is about twenty million feet of Russiin lumber piled up on the docks of Buenos Aires, Argentina, efiectually flooding that market and filling all aviilable storage space. The report states that there is-no one apparently in a position to pay for the storage oI this lumbef ana tnit it may be sold at auction. This stock oarticularly hurts West Coast lumber. Stocks of North hmerican iumber in Argentina are low.
A Trade Practice Conference for the Millwork Industrv was held at the Hotel Stevens, Chicago, Illinois, May 15, 1928, under the direction of Commissioner Garland S.'Ferguson, Jr., of the Federal Trade Commission. assisted by M. Markham Flannery, Director of Trade Practice Conference. Based on volume, more than eighty-five per cent (8570) of the industry was represented.
After a brief address by eommissioner Ferguson, the Conference discussed and adopted eighteen iesolutions dealing with various trade or business practices. The Commission, after consideration, has reworded some of these resolutions and has divided them into Group I and Group I-I. T.hosg in Group I the Commission has-approved, ani those in Group II the Commission has accepted as expressions of the trade. The Commission declined to approve or accept Rules 6 and 7 (Group I), and Rules 8,- 9, 14, l6and 17 (Group II), as publishid July 19, 1928.
The Commissibn has directed thai nbtice be given that in referring to or quoting trade practice conferJnce rules, the form in which they appear in the Commission's Official Statement be followed with reference to wording, group- ing, nunibgling and lettering.
GROUP I.
Rule l.
The Commission substituted and approved the following for Rule 1, Group I, as published July 19, 1928l.
Maliciously inducing or atteinpting to induce the breach of existing contracts between competitors and their customers byr any false or deceptive means whatsoever, or interfering with or obstructing the pelformance of any such contractual duties or services by any such means, with the purpose and effect of unduly hampering, injuring, or.embarrassing competitors in their businesses, is an unfair trade practice.
Rule 2.
The Commission substituted and approved the following for Rule 2, Group I, as published July 19, L9%:
The false marking or branding of products of the industry, with the effect of misleading or deceiving purchasers with respect to the quantity, quality, grade or substance of the goods purchased, is an unfair trade practice.
Rule 3.
The Commission substituted and approved the following for Rule 3, Group I, as published July L9, 1928:
The sale or offering for sale of any product of the industry by any false means or device which has the tendency and capacity to mislead or deceive customers or prospective customers as to th'e quantity, quality, substance or size of such product, is an unfair trade practice.
Rule 4.
The Commission substituted and approved the following for Rule 4, Group I, as published July 19, 1928:
The. secret payment or allowance of rebates, refu-nds, commissions, or unearned discounts, whether in the form of money or otherwise, or secretly extending to certain purchasers special services or privileges, not extended to all purchasers under like terms and conditions, with the intent and with the effect of injuring q competitor and where the effect may be to substantially lessen comp€- tition or tend to create_ a monopoly or to unreasonably restrain trade, is an unfair trade practice.
Rule 5.
The Commission substituted and approved the follow-
ing for Rule 5, Group I, as published July 19, 1928: It is an unfair trade practice for any person engaged in interstate commerce, in the course of such commerce, either directly or indirectly, to discriminate in price between different purchasers of commodities, where the effect of such discrimination may be to substantially lessen ,competiti"on or tend to cr'eate a monopoly in any line of commerce; pro- vided that nothing her€in contained ihall prevent discrimination in price between purchasers of the same class on aecount of differences in the gradc, quallty or quantity of the commodity sold, or that makes only due all,owanc-e for differences in the cost of selling or transportation, or discrimination in price in the same or different communlties made in good faith to meet competition: and provided further, that nothing herein contained shall prevent per-: sons engaged in selling the products of this industry in commerce from selecting their own customers in bona-fide transactions and not in restraint of trade.
The Commission substituted and accepted the following for Rule 10, Group II, as published Jul!' 19, 1928: The industry hereby records its approval of the definition of a qualified wholesale distributor of millwork to
(Continued on Page 21)
7th Floor, Alarka-Commecial Bldg.
310 Sansome Street
AMERICAN MILL CO.
Aberdea, Wrch.
HOQUIAM LUMBER & SHINGLE CO.
Hoquiarr, W*h.
HULBERT MILL CO.
Aberden, Wuh.
J. A. LEWIS SHINGLE CO.
Sotb Bend, Wuh.
WILLAPA HARBOR LUMBER MILLS
Raymo4 Wagh.
NORTHERN CALIFORNIA AGENTS
HUMBOLDT REDWOOD CO.
Eureka, Crlif.
- San Francicco
EDNA
SAIITIAM TRINIDAD
B.A,RBARA CATES
DOROTHY CAHTLL.
EDNA CHRISTENSON
JANE CHRISTENSON
ANNTE CHRISTENSON
EDWIN CHRISTENSON
CATHERINE G. SUDDEN
EI.EANOR CHRISTENSON
CHARLES CHRISTENSON
Arctic Club Bldg. Pctrolcum Sccuriticr Bldg. Hcnry Bld3. SEATTLE LOS ANGELES PORTI.AND
(Continued from Page 20)
be one whose principal business is selling millwork to the retail distributor.
Rule B.
The commission substituted and accepted the following for Rule 12, Group II, as published July 19, ,19?:. ., -, The industry approves the practice.ot each lndlvlouar member of the industry independently publishing and "1t""t"ti"g to the purchising trade its own price lists' Rule C.
The Commission substituted and accepted the following for Rule 13, Group II, as published July 19, 19-28: ,.
The industry appton." the practice of handling disp.utes in a fair and reasonable manner, coupled wrth a sPrnt or moderation and good will, and every effort should be made bv the disputanis themselves to arrive at an lgleement' iftt tG io do so theV should agree, if possible' upon arbitration under so*. 5n. of the prevailing codes' Rule D.
ih" Co--ission substituted and accepted the following for Rule 15; Group II, as published July 19, 1928:
The industry hereby records its -appr.oval ot the dehnltio" of a qualified minufacturer of iish, doors and mill*oit , to be one who manufactures and 'sells sash, doors and millwork.
Rule E.
The Commission substituted and accepted the following for Rule 18, Group II, as published July 19, 1928:.
It is the'judgment'of this conference that the industry .no"fd adopt ii cooperation with- buyers a standard form oi-.o"ti".t' which *ill thotoughly protect the rights of both buyers and sellers.
Rule F.
The Commission substituted and accepted the following for Rule 11, Group II, as published July t9, 19?3,2
The induitry approves tf,e practice of making the terms of sale a part -of ili published-price schedules.
Bv direction of the Commission:
OTIS B. JOHNSON, Secretary.P. S.-Attention is called to Federal Trade Commission vs. Raladam Company, decided May 25, 1931, in which the Supreme Couri oi the United States has apparently held that in order for a practice to constitute an unfair method of competition it must be shown to have the tendency to injuriously afiect the business for competitors.
The third tri-annual meeting of the Pacific Coast Division of the National Association of Wooden Box Manufacturers will be held in the Nerv Willard Hotel, Klamath Falls, Oregon, Friday and Saturday, October 23td and 24th. The firsiday will be open to all wooden box manufacturers, and the seiond day will be for members of the organization onlv. It will be chiefly a round table meeting open to dis.rr.'.iors of all subjecis fa'cing the industry. A11 wooden box manufacturers are invited.
not sunshine or climate' lourisls or good roads, orcnges ot gold, but
The most appropriate wood for California Homesinlsriel and exteriolpainted, enameled or stained. Beautiful, durable, fire and decay-resistant.
- When you buy Redwood, you patronize a home industry that pays California taxes and keeps Californians employed.
With an attendance of more than 6O the general meeting of the Coast Counties Lumbermen's Club held at Santi Cruz on Wednesday evening, August 26, was said to be the finest meeting from every point of view ever held by this organization.
Otto Hartwig, field man of the West Coast Lumbermen's Association, Seattle, was the principal speaker of the even- itg. One prominent member of the club described Mr. Hartwig's talk as "decidedly inspirational, and full of constructive ideas", and said that -all present should derive great benefit from hearing the address.
James Fellon, district investigator of the State Contractors' License Bureau, spoke on the operation of the California Contractors' License Law. its usefulness and its enforcement. Mr. Fellon proved to his hearers that if they take advantage of the provisions of this law, it will prov-e to be a most effective weapon against the wildcat .otttr".tor.
D. C. Essley, manager of the California Retail Lumbermen's Association, followed with a splendid talk on the activities and accomplishments of his issociation.
Hubert Linscott, baritone, of New York, sang three s-ongs, accompanied by Mrs. Paula Merrill, and Tony Landrum, banjoist, pleased his audience with some lively numbers.
Some of the members traveled as far as 200 miles to attend the meeting. The attendance list was as follows:
Otto Hartwig, West Coast Lumbermen's Assn. . Seattle, Wash.
D .C. Essley, Calif. Retail Lumbermen's Assn.. Oakland
M. D. Bishop, Coast Counties Lumbermen's Assn. .... watsonviile
H. Farrington, Watsonville Lumbermen's Club. Watsonville
A. Stoodley, Santa Cruz Lumbermen's Club. Santa Cruz
R. P. Davison, Salinas Lumbermen's Club. .Salinas
F. A. Witmer, Monterey Peninsula Lumbermen's CIub ... pacific Grove
J. L. Handley, M. J. Murphy, Inc. .. Carmel
Edd Chew. M. J. Murphy, Inc. .. Carmel
J. V. Creath, Central Coast Lumber Yards Morro Bay
W. A. Bales, McKinnon's Lumber Yard . Hollister
Roy C. Brown, McKinnon's Lumber Yard. Hollister
It. $. !rin1e, Tyn_an Lumber Co. Monterey
C. L. Frederick, Sterling Lumber Co. ....Salinas
Geo. A. Good, Good Lumber Co. pacific Grove
CAas. Peterson, Peterson's Planing Mills. .. .Watsonville
A. E. Dubrey, S. F. Wrecking Co. .Watsonville
H. M. Terwilliger, S. F. Wrecking Co. Watsonville
W. H. Enlow, Ifammond Lumber Co. .Watsonville
\Marren Wilkie, Wilkie Lumber Co. .. Watsonville
H. A. Hansen, IJnion Supply Co. . Monterey
4enry_Hansen, IJnion_Supply Co. . .... Monterey
C. E. Colburn, IJnion Supply Co. Monterey
Jack Norton, Norton Phelps Lumber Co. Santa Cru2
!_. 4. Tqq"y, Norton Phelps Lumber Co. Aptos, Calif.
H. T. Alzina, Misson Lumber Co. .......Santa Crtz., Calif.
W. B. Gettys, Mission Lumber Co. ... Santa Cruz. Calif.
H. C. Jensen, Sunnyside Lumber Co. Santa Cruz. Caljf..
Manuel Silver, Sunnyside Lumber Co. Santa Cruz. C"tii.
W.H. Dillon, So. Pac. Milling Co....San Francisco, Calif.
J*. H. Kirk, So. Pac. IVlilling Co...San Luis Obispo, C"Ut.
Boy E, Reinhart, So. Pac. Milling Co. . San Ardo, Calif.
g._F._Hgnjy, So_. Pac. YLtlilS Co.........King City, Catif.
J.E Reintrart, 59. Pac. Milling Co. ......SanLucas, Catii.
H._Parsons, 59. Pac. Milling Co. ...Gonzales, Cufii.
P. Yager, So. Pac. Milling Co. . Gonzales, Calif.
B. Parley, Central Supply Co...........Watsonville, Calif.
Norman Hanson, Central Supply Company ..Aptos, Calif.
G. O. Meserve, Central Supply Company.Santa Cruz, Calif.
E. H. Bacon, Central Supply Company..... .Salinas, Calif.
Geo. W. Wood, Wood eri,s. Comf anv ..Santa Cruz, Calif..
Mendel Van Houten, Wood Bros. Co.. Santa Cruz, Calif.
E. E. Carriger, Wood Bros. Company...Santa Cruz, Calif.
Geo. N. Ley, Santa Cruz Lumber Co. Santa Cruz, Calif.
J. M. Maddock, Santa Cruz Lumber Co.. .Santa Cruz, Calif.
L. J. Thorp, Santa Cruz Lumber Co. Santa Cruz, Calif.
G. A. Karnes, Santa Cruz Lumber Co....Santa Cruz, Calif.
J. L. Schutte, Santa Cruz Lumber Co. Santa Cruz, Calif
E. J. Scribner, Santa Cruz Lumber Co. Santa Craz, Calif.
W. R. Holt, Santa Cruz Lumber Co. , Santa Cruz, Calif.
C. W. Scofield, Santa Cruz Lumber Co.. .Santa Cruz, Calif
A. C. Hayward, Homer T. Hayward Lum. Co... .... Salinas, Calif.
S. B. Moore, Homer T. Hayward Lum. Co.. Salinas, Calif.
Guy Kammerer, Homer T. Hayward Lumber Co... ... Salinas, Calif.
C. H. Griffen, Jr., Homer T. Hayward Lumber Co... .SantaCruz,Calif.
L. M. Hebbron, Homer T. Hayward Lumber Co... .Santa Cruz,Calif.
W. D. Cory, Homer T. Hayward Lumber Co. Santa Cruz, Calif
Glen Bronson, Ifomer T. Hayward Lumber Co Watsonville, Calif.
Frank Sparling, Homer T. Hayward Lumber Co. .. Hollister. Calif.
J. A. Greenelsh . San Luis Obispo, Calif.
Wm. Arnold .... . Shickling, Pa.
Get behind LOCK-TITE Wall Board for trcur wstomcrs. 6atisfaction and your profit. Unequalled quality.
/a-lnch Uniform Thickiesa-3 ply, Sandcd 2 Stdcr
SIZES: Widths, 32 and rl{t incheelencths, E, €, ? and g f.rt
. All the ills of the Lumber Industry are not merely the results of general business depression and we cannot expect the teio'tt.ty of general business to cure them.
In fact, general prosperity may have the effect of making our figf,t for .tolu-i and profits even harder than it is toiay, on-account of the competition that is certain to grow in intensity when building dbllars become plenti{ul again'
Pqople spend their money for the things they want most -and- the -business man or industry that can make the public want his product more than something else is the one who collects the harvest'
Whether or not we will get our share of the consumer's dollar when he starts spending freely again, wil-l- depend on our ability to make him want our products. We have to make him- want, first, the things in which our products are used-a modern home, for instance' But that's only half the job. We then have to make him want the kind of materiils we sell, in preference to those sold by our direct competitors.
We can't do either of these jobs unless we're organized as an industry to do them. It sounds trite, but it's a fact no less today than in the past-we have to organize and play the game together !
Most of us realize how tragic has been the mad competition for volume at the e*penle of profits-all the result of our failure to know one another better and to work more
SIMONDS Chiomium Plated "Rcd Streak" High Spced Steel Knivea hold a keen'cutting edge ro rnuch longer that shopr oncc trying them find them go economical that thcy cannot afrord to.ure anY others.
Order a 3et now. Give complete rpecificationa.
Thie ir a Simondc knife which har proved moet ratiafactory in plants requiring a thick knife. It giver much longer rervice than the ordinary carbon eteel knifc. Ark about it.
closely along sound lines and with proper ethics to guide us'
And all of us surely realize, too, what a pretty penny we have paid for our failure to defend our industry against unfair legislation and insidious propaganda, one prohibiting the use of wood wherever possible and the other destroying public confidence in wood or discouraging its use as a forest conservatlon measure.
To Lumbermen with vision and courage enough to want to put up a fight for the future, who realize that there's no sound reason for the Lumber Industry to decline as it has declined, the 4oth Hoo-Hoo Annual offers an opportunity to contribute something constructive to the cause.
To these men the Supreme Nine directs a cordial invitation to come to the Hoo-Hoo Annual, West Baden Springs, West Baden, Ind., September 23-24-25 . and learn for themselves what an organized Lumber Industry can do for its own protection and expansion.
Invited by H. M. Schaur, manager of the Good Lumber Co., Tracy, R. W. Smith, of the trade extension department of the California Redwood Association, talked to the members of the Tracy Lions Club August 28, on the uses of Redwood. His talk was illustrated by motion pictures showing logging and manufacturing operations in the Red' wood E,mpire. Mr. Schaur was chairman of the day.
SAN FRANCISCO
Wholesalers of Douglas Fir Redwood
If you have never had &
Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked uppers.
Main Ofice: A. L Hoover, Agt. San Francisco Los Angeles
I l0 Market St. Standard Oil Bldg.
One of the hardest things for most of us to do is to live to the fullest in the present. We are always thinking about what we are going to do some day.
Some day we are going to visit Capri and sit in the sun where we can watch the bronze-bodied swimmers in the blue water.
Some day we are going to find tirne to read all those tempting books on the shelf.
Some day we are going to put all fear out of our hearts and accept the universe with the certainty that the law is taking care of everything, ourselves included.
Some day we are going to do so many things we love to do.
But today, which is all the day we'll ever know anything about, we treat as something of no great value. Today we'll do what we can to pass the time away.
But tomorrsqr-sft, tomorrow will come trailing clouds of glory. But when tomorrow comes, we find it is only today again.
And so life goes. That is why the wise do their kissing when they are young.-Thomas Dreier.
Sunday School fs3ghgl-"Why did Noah take two of each kind of animal into the ark?"
Bright Child"Because he didn't believe that stork story."
It takes me full five hours to drive From Jonesville to my door, But Smith declares one day last week He made the trip in four.
He left at 8, arrived at L2, Or just a moment later. Is Srnith so fast? Oh, no, he's just A plain prevaricator.
Jim Williams drives the same old bus He bought in twenty-two It's done a hundred thousand miles And still as good as new.
Repair bills in those years, says Jim, Were seven ninety-six. Some car, you say? And yet perhaps Jim's memory plays him tricks.
Tom Edwards drove across the ridge From Mountain Lake to here And climbed the grade past Eagle Peak And never changed a gear.
Do any of us really think He made that trip in high? Oh, no, we say "That's going some," And know it's all a lie.
I'm handicapped when with that bunch Of guys, for in my youth I was brought up a parson's son And taught to tell the truth.
I cannot brag upon my speed, But often I've been wishing, That gang would switch the subject once And let me talk of fishing.
-Dudley Glass.
Wife-"Do you know that stuff you're drinking is slow poison ?"
Husband-"O.K. I'm in no rush."
He that cannot forgive others, breaks the bridge over which he must pass himself ; for every man has need to be forgiven.-Lord Herbert.
Earl Galbraith, Sales Manager for Schumacher Wall Board Corporation, of Los Angeles, announces that their new green plaster board, recently announced. is going great guns with their customerS. In many instances this ittractive new colored board has lvon customers for plaster board who would otherwise have used other materials.
In order to permit the further beautifying of a plaster board room they have had their art department working for some time past on a plan for furnishing attractive colored borders at economical cost to be used with this green board, the result being that they have a full line of very attractive borders worked out and ready for the use of their customers. The borders are all done in neutral colors that blend and contrast well with the light green color of their board, and they are furnished in. border strips which are easily and cheaply pasted over the green board. The effects are delightful.
The Schumacher Wall Board Corporation norv has these border strips on display, and ready for application.
In keeping with the general spirit of the times, which calls for economy as the first requisite and quality where it can be supplied at a reasonable ,cost, The Pioneer Paper Company has announced a new roofing product in which both quality and economy are combined.
The product is a new thatch shingle which is this month being introduced through lumber dealers in the western states.
While it is planned to fill a popular niche in the present market because of its low price and its inherent strength and beauty, Pioneer's new thatch shingle is not an emergency product to meet a price condition. It is the outcome of many months of intensive study in the factory to combine in one shingle the double advantages of durability and colorful effects with the important factor of moderate cost.
Pioneer's new thatch shingle meets these requirements. It offers the man of moderate means an opportunity to roof his house with the celebrated forestry tlends of Pioneer's more expensive shingle, at a cost which is well within his means.
The forestry blend colors are the result of a process used in Pioneer Paper Company's plant requiring special and exclusive machinery to manufacture. The new thatch shingles, in addition to their ruggedness which comes from an accentuated wavy edge, offer for the first time in the roofing market, Pioneer's famous color drift blends upon the basis of moderate price.
David T. Mason, manager of the Western Pine Association, Portland, spent two days in San Francisco recently arranging for the transfer of the personnel and records of the California White & Sugar Pine Association to the new Porttand headquarters.
A little better fumSssCalifornia Sugar Pine
A liale better wire clothmade in California
A little better constnrctionhardwood dowels
A liale better workmanshiP-
9X-) tffi8'JffI,"df'i ".f 4 ""'K"!I'li$lll* t4 ADD
'frade Promotion in the millwork and lumber industry involves the creation of a greater desire on the part of the public to own homqs, income property, or other buildings; and to use as much as possible of our particular merchandise in these buildings. It also involves the creation of a greater good will toward our produ.cts and ourselves on the part of architects and builders, who to such a great extent control detail building specifi'cations.
Such a program demands just two things-the ability and willingness on our part to produce a worthy product at reasonable cost to the consumer; and then advertising, more advertising and still more advertising.
Promotion of Trade means little to us if we do not first promote co-operation among ourselves to a degree that guarantees a fair profit to ourselves on the goods that we sell and to a degree that enables us to conduct a trade extension or advertising program as a group rather than as individuals.
My first recommendation, therefore, is that some one of several proven price-stabilizing plans be put into effect, and I strongly recommend the so-called Allotment Plan as the most simple and inexpensive as well as most effective plan ever devised for maintaining prices, correcting credit abuses, discouraging excessive sales effont and over-service; also for building up group activities of all kinds.
Briefly this Allotment Plan allocates to each operator a certain percentage of each month's business in a given'community, with the understanding that those operators who sell more than their allotment pay into the association an agreed percentage on their over-sales, and those selling less than their allotment receive this agreed percentage on their under-sales. You will at once see that this agreement guarantees that no member will make a sale that does not guarantee him sufficient net proftt to enable him to pay out in cash this agreed percentage on his over-sales, regardless of the volume of business available for the group.
You will also see that this arrangement automatically discourages the extension of risky or long-time credits and encourages group trade promotion, rather than ,competition with each other, either from the standpoint of price or volume. Complete details of this plan are available to anyone desiring the same.
The matter of promoting the good will of the buyer toward the seller's association activities is a possible activity which is undoubtedly very badly neglected by most trade associations
The ideal association, you will all agree, would be one that not only developed good will and real profitable cooperation among its members as well as promoted profitable new business, but also had the good r,vill of the buyer to an extent that materially reduced or altogether eliminated the tendency on his part to beat down our prices; make us carry his financial burdens and over-service him all along the line.
that we as individuals and as an association frankly explain the purposes and activities of our organization to the Architect, the Builder, the Building-Loan institutions and others interested in building.
Remind them that open price ,competition means poorer mer,chandise; less service to the buyer; encouragement to unscrupulous merchants, etc., and results in a general disorganization of the building trade that hurts everyone connected with it, as well as discourages all sorts of new building. We should also tell them that stable prices result in a better quality of merchandise, more service to the buyer and greater effort on the part of each dealer.to merit his full share of business.
Trade Promotion through group advertising directed either to the builder or to the public can employ a large number of channels such as centrally located display rooms, distribution of literature or samples, billboards, newspaper advertisements, radio, etc., any one or'all of which have unlimited possibilities and would pay handsomely if used with a reasonable degree of thought and always with the understanding that a profitable selling price would be demanded.
I like the idea of 'centrally located display rooms, displaying high class woodwork, financed by groups rather than individuals, available to all participating dealers and, of course, to architects, builders and the public. I also believe radio and newspaper advertising would pay well, but after a recent study of advertising costs as well as probable results, I strongly favor the use of outdoor billboards as the best medium per dollar in cost, for our type of advertising.
I found that for an expenditure of from $1,50O.00 to $2,500.00 we can employ from one to two hundred billboards, the cost, of course, dependent upon the number of boards, their location, etc. These boards would be about 12x25 f.eet in size, scattered all over the State, many of them illuminated at night, and advertising copy to be changed every month. or less often if we want to economize.
The advantages of billboard ,advertising as I size up the question are many, but are principally the advantages of continuous display-large display space-color effect, and size of territory which can be covered at comparatively low cost. Incidentally, I am inclined to believe that boards placed along the highways, especially if illuminated, as can be done in many cases, are just as effective if not more so than boards located in thickly populated distri'cts, and according to figures which I have in my possession will cost much less.
It is well to support one type of advertising by the use of other types, but whether this is advisable or not largely depends upon finances available.
Almost any advertising that encouraged general building as well as promoted a greater use of interior woodwork, the chief object of this particular group, should be suppo,rted in a financial way not only by those who are interested in lumber and its allied products but by a large number of other industries that directly profit by building activity, including roofing manufacturers and distributors-
(Continued on Page 27)
(Continued lrom Page 26)
rock and sand dealers, cement plaster and stucco dealershardwood and furniture groups-building finance institutions and various district as well as national lumber associations.
Certainly any group advertising campaign indulged in by the sash, dobr ind millwork groups should be supported by or tied in with any similar campaign sponsored by-t!.e Lumber and Allied Products Institute of Southern California and other similar groups of retail lumber men or visa versa.
I would like to suggest that instead of mentioning the name of the sponsors in the advertising copy, some slogan be employed such as "See Any Reliable Architect or Builder" for the reason that none of our associations are looking for general publicity, and few, if any, of them care to take on the responsibility that would result from direct inquiries requiring the recommendation of ar'chitects' contr'actors, finance institutions, etc., and the use of such a slogan as just mentioned would have the tendency to convey to our principal customers, the architect and builder, the thought that we were interested in promoting their good.
In summing up this whole matter of Trade Promotion as I see it, I get right back to what I said at the beginning of my remarks. Be prepared and willing to produce a worthy product at reasonable cost to the consumer; establish a price that means a fair profit to ourselves, and then group our advertising budgets and advertise until the public becomes building minded and knows the merits of the merchandise we wish to sell.
*Adilress deliaered at the Semi-Annual Meeting of Tke Millutorh Institute ol Colif ornia.
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T$e subject of this cartoon is president of Hill & Morton, Inc., Oakland, is a native San Franciscan, and his family has a real San Francisco background. His grandfather, John Morton, was a partner of the late James G. Fair in his early operations in California, and it was his granduncle, Reuben Morton, who built the first railroad in San Francisco, a horse car line which ran out Turk Street to Lone Mountain.
His father, Wm. R. Morton, was president of the Morton Draying & Warehouse Co., and with his brother also owned and operated the Morton Special Delivery Co. in San Francisco. Many old timers will remember having used this concern's service in the delivery of their valises, trunks and other baggage up to the time of the 1906 fire.
H.. Sewall worked for his father up to the time of the fire, and early in 1907, having gained some acquaintance with lumber in hauling it in the course of the draying business, decided to learn the lumber business, and modestly says he is still learning it after 24 years' experience.
After three years of saw milling experience he came back to San Francisco and went to work for Pollard & Co., wholesalers and manufacturers, and remained with them until the closing of their operations. He then entered the employ of the Chas. Nelson Co., with headquarters at the Sunset Lumber Co., First and Oak Streets, Oakland, and stayed with this concern for 10 years, the.last four years of which he was assistant manager of the Sunset Lumber Company.
In 1918 he met and formed a partnership with L. S. Hill, a sawmill operator pf Oregon. Mr. Hill died a few years later and H. Sewall has carried on ever since under the same firm name, Hill & Morton, Inc. They are now jobbers as well as wholesalers of lumber. Their office is located at Dennison Street Wharf, Oakland, where they have up-to-date facilities including their wharf. warehouse, and spur track for car loading, for giving "all around" service to the retail trade. The firm still keeps up the old slogan adopted by Lon Hill and H. Sewall Morton, "Promise Less-Do More."
Just recently negotiations were concluded by which Hill & Morton, Inc., represent the Booth-Kelly Lumber Co., of Eugene, Ore., in Northern California. H. Sewall says there is more than a little sentiment wrapped up in this business arrangement as his old partner,- Lon Hill, was for years in charge of logging operations for this organ?ation, which operates mills at Wendling and at Spring- field, Oregon.
In 1915 H. Sewall was married to Miss Flora McQuarrie, and lives in Oakland.
As the cartoon suggests he is a keen disciple of Nimrod, end it is said that this is his principal hobby. He is also
Bill O'Keeffe is one of the busiest men in the building business in California these days. He is pushing the sale of Watertite Casement Hardware harder than ever before, making his headquarters in Stockton, and selling the Northern half of California from that point. He has installed a splendid display of this hardware in the new Stockton Builders Exchange. He has arranged with the Builders Supply Company, of Reno, to handle the Watertite sales in the entire state of Nevada.
very fond of fishing, and knows all the good places to go to catch trout and steelhead.
He is a member of the Oakland Rotary Club, Athens Athletic Club, B.P.O.E. No. l7l, and of Hoo Hoo Club No. 39, of which he is a past president. He is very active in Hoo Hoo affairs at present, being Supreme Jabberwock, and has spent liberally of his time and money in trying to interpret to fellow lumbermen the real meaning and possibilities of true cooperation.
Humboldt Redwood Company, Eureka, manufacturers of Humboldt Redwood products, announce the appdnt- ment of Sudden & Chriitenson,'San Francisco, "i'/tteit exclusive agents in the Northern California territoryf -T
Quist Brothers & Co., recently completed a new shed, 26x10 feet, at their yard in Hayward.
The Creo-Dipt Company is announcing the "most complete line of roofing and sidewall materials in the building industry"-and the most sensational part of the announcement is the news that Creo-Dipt now offers a new and complete line of asbestos shingles.
Creo-Dipt first entered the Asbestos field early this summer with the acquisition of the Mohawk Asbestos Company of Oneida, New York. This Company has the reputation for manufacturing the finest asbestos shingle on the market because their methods produce a really individual shingle. Each differs from the other in color and texture.
The Williamsburg type of product made by Creo-Dipt's new subsidiary is an exact' replica of old hand-hewn shingles. The Williamsburg shingle was especially developed for Rockefeller's restoration of historic Williamsburg, Virginia. The Mohawk Company is an old company and both it and its products are very well known among the architects.
To supplement the Creo-Dipt-Mohawk line, Creo-Dipt developed a popular priced line of asbestos shingles which they are marketing under the name Creo-Dipt Asbestos Shingles. These will be available in both the American Method and Dutch Lap and in a variety of colors and with the soft texture approaching that of wood shingles which avoids the rigidity and uniformity that has turned so many people away from this type of shingle in the past.
Creo-Dipt has found that there is a growing demand for an attractive looking fireproof shingle that the dealer can sell at the right price.
In addition to Creo-Dipt Stained Shingles, Creo-Dipt Mohawk Shingles and Creo-Dipt Asbestoi Shingles, the Creo-Dipt Company now have the products described below: ., I
Creo-Dipt Pilgrims. This is a hand split shingle, rough hewn on the weather surface but smooth sawn on the back. It gives complete protection without a subroof. Architects are very favorable to Creo-Dipt Pilgrims because of their texture and shadow lines. They are available both stained and unstained.
Creo-Dipt Stains for preserving the wood and renewing the color of old shingles are rapidly growing in popularity. Creo-Dipt is the only stain manufacturer tb oIIei dealeis a complete merchandising service, including direct mail, folders, color pads and displays. Many lumber dealers are finding the restaining market increasingly profitable. CreoDipt Stains are also made for asbestos shingles and concrete tile.
Cre'o-Dipt White is a flat white for shingles, siding, s_tone, brick or stucco. Those who have used it praise Creo-Dipt White's durability, covering capacity, intense whiteness and ease of application. Several painters have remarked that they wouldn't believe a paint could slip so easily off the brush until they had tried the new CreoDipt White.
Creo-Dipt Weatherproofed Paper, introduced last year, found ready favor with dealers and contractors. It is waterproof and windproof, will not crack when folded and is not affected by either heat or cold. Creo-Dipt Paper is a pure Kraft, infused with a special compound that preserves and protects it. It comes in three weightsStandard, Medium and Heavy; and there is the Sandwich
Type Grade A for those who want a high quality, inexpensive sandwich sheet, also Saturated Felts.
Creo-Dipt is announcing its full line of products with an extensive advertising campaign which includes leading national magazines, architect magazines, trade papers and direct mail.
Creo-Dipt places a great deal of importance upon service because today the dealer is not carrying a big stock. Their nine plants located at strategic points can serve the entire country promptly and efficiently. This is reinforced by a number of warehouses in important centers for quick shipments by truck or freight.
On the first day of September, Paul Masters closed his office in the Petroleum Securities Building, in Los Angeles, and quit the lumber business. He joined the firm of Banks Huntley & Company,'a bond and financial house, in Los Angeles.
Mr. Masters has been handling the sales in Southern California for what is known as the Olympic Group of Sawmills, a list of seven mills in Washington. The fact that this group of mills have been practically shut down for some time was one of the causes of Mr. Masters quitting ' lumber selling.
The sales agency for this group of mills was immediately placed in the hands of Mr. E. A. "Ted" Wright, who came to Los Angeles six weeks ago to handle the Southern California sales for the Washington Veneer Company. Mr. Wright hales from Tacoma, and has been in the lumber business all his life, 'coming to California from the midclle west. His office is now located at 5812 Washington Boulevard, which is in the city limits of -Culver City, and just outside the Los Angeles city limits. Here he is handling both the products of the Washington Veneer Company, and that of the Olympic Group. The Washington Veneer Company is a large producer of doors and of plywood.
The California Cabinet Company has been organized by H. V. Cowan and associates. It is located it 5812 Washington Boulevard, Culver City, California, in the old plant of the Soule-Martin Lumber Company. Here they are manufacturing, assembling, and distributing the original H. V. Cowan line of standardized,cabinets. They have also taken over the distribution of the Noack line of built-in fixtures. "A showroom is being equipped that will allow the public to see both lines. The phone number is Oregon 5952.
Uncle Mose was an old timey country darkey, with old timey country ideas. The ways of the city negroes were past his understanding.
I{e was viiiting with his kinfolks in the city for the first time, and everything they did filled him with wonderment.
When Sunday evening came he expected to see them all start out for the "church-house" like the folks all did around his home. But when supper was over the old'er
J. Walter Kelly, district sales manager of the Chas. R. MiCormick Lumber Co., San Francisco, left September 5 on the ,company's steamer S. M. Hauptman for a ten-da,y trip to the -Northwest. He took his car alolg and will drive back, visiting the mills at Port Ludlow, Port Gamble and St. Helens. and the Seattle and Portland offices.
The Diamond Match Company has purchased the yard of the Williamson Lumber Co., Galt.
folks just sat around and showed no signs of going anywhere.
But the young women of the house soon appeared, arrayed in their Sunday best, and, with much primping and giggling started out the front door and down the street' - ;Wttete dem gals goin'?" the country visitor asked' "To de chu'ch house."
"Na\tr/," replied his brother, "dem gals ain't gwine to no chu'ch house. Dem gals jest seekin', dat's all."
A. O. Thompson ,of the A. O. Thompson Lumber Co', Kansas City, was a recent visitor to San Francisco and Los Angeles.
Lloyd Harris, salesman for the Holmes Eureka Lumber Co., San Francisco, won the $25.00 cash prize ofiered by the California Redwood Association for the most constructive suggestion or most constructive selling work during the month of August.
ttThis is open season for RedwoodTanks. Our stocks at all' our warehouses are comPlete and available for promPt shiPment.tt
Taking the lead in a movement to establish a firm price basis, the Weyerhaeuser Sales Company, through wtrictr the Weyerhaeuser products are marketed, has announced its determination to put a minimum price level on all its lumber and refuse to accept orders at lower prices.
The announcement is issued in the shape of a letter under date of August 15, written by F. K. Weyerhaeuser, president of the Weyerhaeuser Sales Company, and addressed to their salesmen, reading as follows:
"During the past decade the lumber industry showed plglts during [922 and 1923 and very slight profits in Dn. All other years showed losses ringin? from slight ones in 1928 to tremendous losses in l92L and 1930. Ttre industry has been receiving continually less volume and less price for the past two years. Our job of selling lumber and other forest products has become increisingly difficult. There has developed a species of competition within the industry which piys little attention to net realization and thinks only of retaining old customers, maintaining the position of the individual manufacturer in a given market or of guaranteeing a certain rate of operation which the particular concern may consider essentiil to its success. As you all know, there are very few units in the lumber industry which can operate on today's basis of volume and price and secure for their standing trees their cost or their market value as of March 1, 1913. Most op- erations are sacrificing the value of timber, the deprecil- tion charge on plant and equipment, and in addition sacrificing a measure of capital funds, the object being to remain in business in anticipation of a turn for the belter.
"Conditions have become so bad that owners of timber are losing confidence in its value and are attempting to throw it onto an unwilling market at a time rvhin tl,rere are no buyers. The lumber industry and we, as a part of it, are standing with our backs to the wall fighting for oulvery existence.
"After pointing to these alarming conditions. we add no uncertain terms that the stockholders and owners
secure a reduction in existing surplus stocks of lumber. This is obviously the logical and reasonable policy, both from a public and a private viewpoint, in the interest of conservation of our natural resburces, in the interest of workers in the lumber industry who depend on it for their livelihood and who have suffered equally with the owners of mills and timber by reason of reduced wages and reduced working hours, and in the interest of public and private timber owners. The chief obstacle to such uniform curtailment is its illegality under the Sherman anti-trust law. The units in the lumber industry cannot agree to curtail production among themselves without being exposed to the action of this law.
"'We can, however, act independently and hope that all other units of the industrv will do likewise. Ii is our intention to adjust the rate o1 production at our Fir mills to correspond with the rate of sales which will develop on the program outlined above. If we cannqt secure the cost of production from our lumber, we will reduce that production to the point where we can.
"In the meantime, we wish you to keep your District Offices fully posted as to competitive condilions so that rye may be advised at all times to what degree the rest of the industry decides to follow the same program.
"This is not an easy program for the members of our. sales organization. It will require the utmost of work and ability in each one of you. We must redouble our efiorts to keep these mills operating and to keep employed the thousands of men who depend on us for |heir -liv-elihood. This is the greatest test which the Wey6rhaeuser Sales CompSny-has ever faced. The owners of the Companies andlfr:,e Management of the Weyerhaeuser Sales-Compa4f expect you to meet the test."
of
the Weyerhaeuser Sales Company and its affiliated companies have great confidence in eventual timber values ancl in the fundamental stability of the lumber industry. We recognize the need for revolutionary changes in thi direction of economical operation both in timFer rnaintenance, sustained yield, logging, manufacturing and distribution, in the attitude of the public and the government, and in the efforts of the industry towards reiearch and product development. These are all things that Can and will be done but they take time in terms of months and years.
"There is one thing whieh we can do today: Definitely to- take the position that we will put a stop to the demoraiizing drop in lumber values in so far ai we individuallv are able; that we will put a price on our fir, hemlock ani cedar lumber which is our lowest price, and that we do lot wish to accept orders for less money. We are therefore instructing you today, and till further notice, to consider our regularly authorized prices on fir, hemiock and West Coast -cedar as the low_est prices we care to accept. We. wish yof tg energetically lnd courageously solicit business on this basis with the realization that our mills are not interested in orders carrying lower prices.
"The Timber Conservation Board appointed by president Hoover has recently recommended a generai curtailment of production by all lumber producing districts to
The Diamond Match Company, of Chico, California, has p^u1ch1se-{, the. D. A. Williamson Lumber Company yard at Galt. California, the transfer being made.septemblr-5th.
V trlr. and Mrs.
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J. E. Higgins Lumber ComPanY
San Francisco, California
McCraken-Ripley Company
Pordand, Oregon
Strable Hardwood ComPanY
Oaklan4 California
Miller-McDermott Hatdwood Co. San Diego, California Flarris-Pendergrass Co.
Fresno' California
In recognition of his excellent work in behalf of the club and the Order, the Tom A. McCann Hoo Hoo Club, McCloud, Calif., has named the community picnic grounds at McCloud in honor of Vicegerent Snark William Ponto. Mr' Ponto has been a tireless worker for the Order and the honor has been well earned.
Jas. E. "Jimmy" Atkinson, assistant- managel.of the y".d depattment,- in charge of wholesale sales, C-has' R. McCormick Lumber Co., San Francisco, returned September 14th from ten days' vacation spent at Healdsburg.
W. E. Cooper Lumber ComPanY Los -Angeleq California
Lockwood Lumber ComPanY &attle, Washington
L. V. Graham, general sales manager of the Pickering Lumber Sales Co., Kansas City, recently spent a week in California visiting the company's plants at Standard and Tuolomne and the San Francisco office.
Perry A. Dame, San Francisco, West-Coast manager for the Creo-Dipt Company, Inc., recent-ly joined the ranks of those who ha,t" mid. the round trip between San Francisco and Los Angeles by air in one day. Mr. Dame left San Francisco at 1 ^.^.' on September 1, by the regular Century Pacific Lines tri-motoied plane which arrives in LosAngeles at 1O:40 a.m. He-complete.d his business and left for-San Francisco by the plane leaving at 6:00 p.m'
Rate: 52.50 per colurnn fnch
Planing Mill Machinery for sale. All modern, new { Iea-rs- 19o. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. p[one VAndike g460.
_ An opportunity to buy lumber yard in good location. suslness.averages over $6000.00 a month, first class stock and planing mill. Stock and accounts receivable will inventory $25,000.00. Will handle Accounts Receivable. Will sell all of business or if I get the right man will retain an interest. Compelled to gei out of ictive business on account of health. For full information address Box C-404, California Lumber Merchant.
WANTED
Position with reliable firm by an experienced credit man, accountant and lumberman. Address Box C-403, California Lumber Merchant.
WANTED
Position Wanted by an experienced retail lumberman capable of managing yard or icting as salesman or office work; also knows the hardware line and speaks some Span_ ish. Reference and bond can be furnished. Address'Box C-406, California Lumber Merchant.
Why the largert mills are installing our IMPROVED A,IR COOLED RERJSE BURNERS.
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Lumber buyer-years of experience in Washington and Oregon-knows the mills, grades, etc. Open for position anywhere. References. Address Box C-4@, California Lumber Merchant.
-Man experienced in lumber-hardware-paint, etc., wishes connection as salesman, bookkeeper, estimator,. credits or lineyard manager. Best of references. Address Box C-405, Californii Lumber Merchant.
Young lady experienced in stenography, general office work, estimating, knowledge of bookkeeping, desires posi- tion. Lumber preferred. Will gladly accept position in Los Angeles or out of city. Address Box C-4le California Lumber Merchint.
Lumber and Mill man of wide experience wants to buy interest and assume management of yard and mill. Best of references. State full particulars. Address Box C-411, California Lumber Merchant.
To haul lumber to your yard from our dock in Oakland than from any other lumber terminal in the S. F. Bay district.
ft is our aim to cafty a general assortment of stock suitable to your purpose.
Our Motto: "Promise Less-Do More"
Vholesalers and Jobbers
Dennison Street Wharf - Oakland ANdover t077-t07g
Unnn is a sentiment about oak flooring surpassing any other floor material. It is a sentiment that has developed through generations to make oak floors the standard by which all floors are judged. No wonder, then, that oak flooring is one home building material a family naturally chooses-for its intrinsic value, to be sure; but most impor' tant, for the charm it adds to the home.
HE MANY advantages of using SCHUMITE Plaster rVall Board are known to every contractor and builder and now that it is possible to obtain these broad sheet, of everlasting gypsum in a smoorh, restful GREEN finish without extra cost, added economv is offered every home builder, for it represents a decided saving in expense and time.
The color of this new SCHUMITE is exactly the shade of GREEN indicated. To 6nish an interior in atrractive paneled effects, this wall board requires absolutely no additional work or expense other than the 2/a inch fibre battens which can now be obtained in this same shade of GREEN at trifing additional cost. The wall board and fibre bacens can be applied by anyone, and without the necessity for additional finish the entire iob can be completed at one time. thl CRgpN finish will last for years, but the surface is such that at any time the decoration mav be changed by the use of *"ll p"p.., *.t., or oil paints or plastic treatments.
The new SCHUMITE plaster Wall Board is reversible, as one side is finished in this attractive GREEN, and the other side in the usual SCHUMITE color. which is ready for whatever style of decoration you prefer. It is the same as all
SCHUMITE Plaster Wall Board in the fact that whichever side you face out, your home will be refreshingly cool in summer, comfortably warm in winter, soundproof, dampproof and freproof.
SCHUMITE GREEN plaster Wall Board may be obtained in /a inch or )/s inch thickness, 48 inches wide and all standard lengths. [Jse this new plaster wall board whether it be a modest .otr"g. or pretentious mansion. Lasting beauty and permanent satisfaction will be had.
OUR DECORATION DEP'T. HAS CREATED A NUMBER OF BEAUTIFUL PATTERNS IN COLORED BORDERS TO BE USED WITH THIS GREEN BOARD. THEY ARE ECONOMICAL IN PRICE AND WHEN PASTED ON THE GREEN BOARD FURNISH WONDERFUL EFFECTS. ASK TO SEE THEM.
