DIVISION OF TOURISM DESCRIPTION The Division of Tourism is the destination marketing organization (“DMO”) of record for the City of Suffolk. The Division works with public and private hospitality industry sectors to develop and implement programs that encourage “More People, Staying Longer, Spending More Money.” The Division operates the visitor center and gift shop seven days a week; operates the Seaboard Station Railroad Museum; distributes collateral to statewide visitor and welcome centers; fulfills daily consumer orders for travel information; oversees group tour operations; manages advertising, marketing, and special events; and promotes product development. CITY COUNCIL TARGET AREA Expanded Economic Development
FY 23 OBJECTIVES Enhance tourism product for business and leisure travelers, conference and meeting planners to increase consumer expenditures and generate tax revenue to support essential services for Suffolk citizens. Offer quality, year-round, family-friendly tours and events for citizens and visitors. Strategize methods to increase consumer support and spending with local businesses and attractions. Enhance and maintain a mobile-responsive online presence via the Tourism website and various social media platforms. Educate the public about the history of Suffolk with an emphasis on the Seaboard Station Railroad Museum, Great Dismal Swamp National Wildlife Refuge, and other historic landmarks.
PERFORMANCE MEASURES Number of customers at Visitors Center Number of interpretive tour customers Number of collaborative meetings hosted Number of conferences, reunions, and weddings serviced
CY 20 Actual 15,875 63 20 10
CY 21 Actual 21,425 371 100 24
CY 22 Estimated 18,000 400 125 35
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