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LONDON, OH DEAR 12
From April, 11- 14, the capital of the United Kingdom is once again the gaming heart, thanks to Ice Vox, Ice London and Igb Affiliate London. For what is considered by many parties a long-awaited return, as explained by the organizers of Clarion gaming. By Francesca Mancosu
A
fter two years of uncertainty, postponements and online events or in hybrid format, even the world of fairs dedicated to gaming continues to return to normal and in presence, with lots of enthusiasm and new goals to achieve. Two of the main events for the sector are no exception: Ice and Igb Affiliate, scheduled, with their various fallout, between 11 and 14 April at Excel London. Here is how the 2022 editions will take place in the words of Stuart Hunter, Ceo of Clarion Gaming, and Naomi Barton, portfolio director and head of the iGb brand of the group.
HUNTER: «TECHNOLOGY, INNOVATION AND OPPORTUNITY FOR A GENUINELY UNMISSABLE EXPERIENCE» How does it feel to finally be back in London? “As you can imagine it feels really positive. After such a long absence and having to deal with so many issues outside of our control it’s great to finally be able to focus on presenting what remains the biggest business-to-business gambling event in the world. Despite all of the various challenges facing the international gambling business community Ice London will host more exhibitors, more brands and more decision-makers than any other gambling event in the world. Those stand-out credentials are also recognised by our community of international visitors both anecdotally and in the pre-registration STUART HUNTER
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figures which are tracking above the like-for-like volumes recorded for the February 2020 show. We are in close contact with our community of exhibitors and visitors and to a person they are looking forward to being able to reconnect with their customers and suppliers in a live environment. This chimes with our experience running iGB Live! in Amsterdam last Autumn which demonstrated quite how much the industry has missed the opportunity to meet face-to-face and the huge commercial value of being able to do so. As a team we are looking forward
