INNOVATIVE COMMUNICATIONS The world of communication technology is in a constant state of evolution, and Danish company GN Netcom is out in front. Industry Europe looks at the latest innovative communication solutions from the company.
GN
Netcom supplies a range of headsets and other equipment solely under the Jabra brand. Based in Ballerup, about 20km from Copenhagen, its history goes back to 1869, when the Great Northern Telegraph Company was founded. The company does not have its own manufacturing facilities, but works with a number of subcontractors in China, with which it has a very close relationship. Its biggest markets have traditionally been North America and western Europe, but new markets are emerging and growing rapidly, including China and Russia.
Customised sporting solutions In June this year (2015) GN Netcom launched Jabra Sport Coach Wireless – the world’s first wireless headset with cross training coach106 Industry Europe
ing and music, thus extending the Sports Audio segment. The headset has been developed specifically for fitness offering both a built-in motion sensor and a simultaneous personalised audio cross training coach through its Jabra Sport Life app. Jabra Sport Coach Wireless represents a cutting-edge headset developed to satisfy the previously unmet need of fitness fans of being able to listen to premium quality music while at the same time receiving customised real-time audio cross training coaching. Through these features, Jabra Sport Coach Wireless creates the best conditions for staying motived during workouts. “For sports, we are committed to delivering innovative audio solutions designed to enhance the training experience for fitness enthusiasts,” said Jabra CEO René Svendsen-Tune says. “We started by
