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Interbrand

New York, United States

www.interbrand.com

Interbrand started in 1974 when the world still thought of brands as just another word for logo. We have changed the world’s view of branding and brand management by creating and managing brands as valuable business assets. We now have nearly 40 offices and are the world’s largest brand consultancy. We bring together a diverse range of insightful thinkers making our business both rigorously analytical and highly creative. Interbrand has the broadest geographical presence – offering more people, more disciplines, and more knowledge tailored to our clients. Our work goes deeper and further. We create and manage brand value by making the brand central to the business’s strategic aims. We’re not interested in simply being the world’s biggest brand consultancy. We want to be the most valued.

Publications

Big City, Small World


March 29, 2011

Store of the Future


March 29, 2011

Everybody Speaks Food


March 17, 2011

윤리적 디자인


March 16, 2011

Vital Times


March 11, 2011

What Will 2011 Bring?


February 4, 2011

Big Ben


February 4, 2011

Not-for-profit Branding


January 21, 2011

回归品牌的本源


January 14, 2011

聚焦品牌强度


January 14, 2011

未来的品牌领袖


December 20, 2010

Best Russian Brands 2010


December 11, 2010

Voices Carry


November 30, 2010

Family Business Branding


October 19, 2010

Family Business Branding


October 19, 2010