Creating Value through Digital Transformation ◾ 193
start, a healthcare company must first focus on how digital assets enhance the outcomes that its patients most value. Organizations must create new sources of value through digital partnerships. By focusing on the patient’s desired outcome, healthcare organizations can uncover opportunities to achieve those outcomes in new ways by partnering with other providers already in the patient’s personal value ecosystem. The use of data and analytics to help patients achieve their desired outcomes is vital to any culture of digital transformation. Healthcare businesses that collect data from thousands or even millions of patient encounters have access to a potential treasure trove of insights. The real opportunity lies in mining the data that is already collected and combining it with external data, which together opens new digital business possibilities. Hospitals and other leading healthcare organizations are using predictive analytics for identifying and stratifying patient risks for chronic and acute conditions, including hepatitis C, sepsis, suicide risks, mental health, medication adherence, and diabetes, among others. When hospitals can combine data from patients (including wearables, fitness monitors, mobile health applications, and weight scales) with data from hospital EHRs and other available records, hospitals can fully take advantage of predictive analytics to help manage the health of the patient as well as the population. Digital businesses understand that, to win in the age of the patient, they must become a patient-centered organization. Success means investing in constantly evolving patient experiences and understanding that technology has become fundamental to how patients perceive value. Digital and AI technologies can help enable on-demand interaction and seamless processes aimed at improving the patient experience. Robotic process automation (RPA) and AI can allow caregivers to spend more time providing care and less time documenting it.
Impact on Employees One of the benefits of digital transformation is employee satisfaction. When employees are equipped with innovative technologies that can improve their productivity while enhancing the process of care delivery, it is a win-win for all stakeholders. Employees across all age groups, especially Millennials, want to work for organizations that show a strong commitment to the pursuit of digital maturity. Healthcare leaders must consider this factor to attract and retain the best talent. According to a survey of more than 4,800 business
