STYLE
VITI VINCI THE TAILOR ING OF AR OMAS
H
ave you ever felt that a scent transported you back to your childhood? Have you returned, for a moment only, to an unforgettable time in your life just by smelling a fragrance? If this has happened to you, you may not know that this time travel happens because our olfactory memory has the ability to make us connect with our memories and deepest emotions. As a matter of fact, aromachology is the science that studies the impact of aromas on the human mind. It investigates how a perfume can generate a state of relaxation or excitement; how it can make us feel calm and rest or strength and courage. The experts at Viti Vinci, A scent tailoring company based in Mallorca, who use the power of scent to reconnect people with their emotions, memories and ultimately themselves, are very aware of this. These aroma masters sow, collect and distil aromatic and medicinal plants in Cala Falcó; they do so with great touch and care, to go beyond creating fragrances: they create experiences. And they do so strongly committed to respecting the cycles of nature, protecting ecosystems and borrowing from the environment only what they can return. This is how, in harmony with plants and people and promoting the circular economy, a group of artisans, farmers and perfumery masters work in symbiosis combining traditional techniques and scientific research to create limited-edition fragrances in this Mediterranean enclave. Aware of the power of nature and the relationship between skin health and emotional state, they have gone one step further and have come up with the neurocosmetics line: unisex skin products formulated entirely with organic ingredients and pure essential oils. Besides, with the desire to share their knowledge, Viti Vinci organise workshops so that we can discover the secrets of aromachology and how a fragrance is designed from start to finish. But, more than a workshop, it is an olfactory experience that amazes those who know how to value not only a unique and respectful perfume but also its transforming and sensory power. In an increasingly environmentally-aware society that tends to search for and purchase exclusive creations, Viti Vici offers a range of perfumes full of symbolism and emotion that encourage opening the door to a new olfactory universe. www.vitivinci.com
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