The California Lumber Merchant - January 1931

THE MANUFACTURERS OF SHEVLIN PINE, EXTEND ALL GOOD WISHES FOR A PROSPEROUS NEW YEAR

ttPine 'Homes and Pine Interiorstt -an authentic account of the use of pine in American homes. Contains many valuable suggestrons, and exclusive photographs of choice pine rooms, entrances, staircases, book nooks. Send One Dollar f or this beautif ul book to nearest office.

THE McCLOUD RIVER LUMBBR THE SHEVLIN.HIXON CO.,

SHEVLIN CALIFORNIA WHITE PINE AND SUGAR PINE FROM MCCLOUD

SHEVLIN PONDOSA PINE FROM BEND. ALL TRADE AND GRADE MARKED.

CO., McCLOUD, CALIF. BEND, OREGON

WESTERN SALES OFFICE: 1030 Monadnock Bldg.' San Francisco, Calif.

W. G. Kahman, Sales Mgr. - W. H. Nigh, Asst. Sales Mgr.

SOUTHERN CALIF. AND ARIZONA: L. S. Turnbtll,327 Petroleum Securities Bldg., Los Angeles, Calif.

TEXAS REPRESENTATIVES:

R. C. Callaway

. 506 First National Bank Bldg., Fort Worth, Texas Continental Importing and Exporting Co. (El Paso and Vicinity) Mills Bldg., E[ Paso, Texas Gaines D. Whitsitt, Inc. (Texas Panhandle) - 1015 Oliver-Eakle Bldg., Amarillo, Texas

PLEASE SEND YOUR TNQUTRTES TO NEAREST OFFTCE

THE CALIFOR}.IIA LUMBERMERCHANT

JackDiornne,prblishm

How Lumber Looks

Douglaa Fir.-Production of lumber by millr reporting to t'he West Coast Lumbermen'r Asrociation, declined to 40.36 per cent of capacity for the week ended December 20. This is the lowert volume reported for a rix-day week, according to the Arsociation, lince during the storm period inFebruary. In these eix days the ind'ustry produced but slightly more than during the five-day weeks including Thanksgiving and Labor Day.

In the 30-week period gince the week ended May 24, 352 mills have operated at 46.49 per cent of capacity' which has resulted in over one and one-half billion feet being cut from production. The decrease represents over twelve weeks prod'uction, at the present rate of cutting, for the entire industry in the Douglas fir region of Oregon, Washington, and British Columbia.

Mill inventories have been reduced 4.94 p* cent dur' ing the past 3O weeks. Continued reduction of production from now until after the New Year is anticipated by the Association and further decreaser in inventories are expect' ed. Stocks are badly broken with popular yard items increasingly difficult to obtain.

Production, orders and shipments at 228 mills for the week ended December 2O were reported ar follows: Pro' duction 103,485,695 feet, Shipmentr 112,062,807 feet' Orders 102,1751902 feet. Ordere wete 1.27 per cent under production, and shipments 8.29 per cent over the output.

Details of orderg and shipmentr as reported by these 228 mills follow: Orders-Rail 34,O06,816 feet; Domestic Cargo 46,675,829 feet; Export 13,513,711 feet; Local 7r979;546 feet. Shipmenta-Rail 29,828,949 feet; Domertic Cargo 52,558,880 feet; Export 2l'6951432 feet; Local 7'' 979,546 feet.

California wholesalerr r€port that the Fir market has shown some improvement during the past two weekr, and although the demand is seasonal, pricer have shown aome strengtl due to the heavy curtailment at the mills and the difficulty in buying lumber. There ir more firmness in pricer at the mills as production is down so low that it ir now

JOHN OLSON AND E. B.CULNAN Vrsrr SAN FRANCISCO

Iohn Olson and E. B. Culnan, Chas. R. McCormick Lumber Co., Los Angeles, have returned from a short business trip to San Francisco where they were visitors at the 'company's San Francisco office.

balanced with the demand. Curtailment during tte past two weeks at the mills has been heavy, and it is repofted that many millr, both rail and cargo, which went down prior to Chrirtmac will nbt rerume operationr until the market shows an improvement. Unsold stockr on the public doclrr at San Pedro totaled 9,435,0OO feet on Deccmber 24, a dight reduction over two weekr ago. 58 lumber versels in the California service are laid up.

The Californie White and Swar Pine Manufactureru Association for the week ended December 13 reported production jrom 24 mille as 8,271,000 fee! shipments 13r3lOrOOO feet, and orders 12,476r(XX) feet. For the week ended December 13, the California Redwood Acsociation reports production from 12 mills as 5,720,OOO feet, shiP' ments SrZga,OOO feet, and orders 4r9O8rO00 feet. The CalL fornia demand for Pine and Redwood is seasonal, due to inventory time, but an improvement in the market is looked for after the firrt of the year as the yards are going into the Nerp Year with only moderate stocks. Prices are rteady. al|ssil&84*!iA

The relationship of shipmenta and orders to production for the first 50 *etke of 1930, as reported by the regiorpl ascociations to the Nationd Lumber Manufacturerr Auociation, follows:

West Coart Lumbermen's A,ssociati6l-p1s{qction 6'' 961,216 M feet; Shipmentr 6,786,623 M feet; Orderr 6'' 826,498 M feet.

California White and Swar Pine Manufacturers Arcocia' fie1-p1s{uction 905,849, M feet; Shipments 958'142 M feet; Orden 935'829 M feet.

California Redwood [ssesistiqn-production 329'335 M feet; Shipmenta 298,901 M feet; Orders 300,269 M feet.

Southern Pine Ascociation-Production 21654'349 M feet; Shipmentr 2,509,437 M feet; Orders 2,468,626 M feet.

Total Hardwoods-Production 1,818,050 M feet; Shipmentr 1,619,465 M feet; Orders 1'524,895 M feet.

Iv\/.

F. O'KEEFFE RETURNS FROM TEXAS TRIP

W. F. O'Keeffe, Watertite Casement Hardware Co., Los Angeles, has returned from a business trip to Texas, .*hgl. he f,as spent the past five months calling on the trade. He reports that he covered the entire state and had a very successful trip.

Announ cem ent

We are nour manufacturing at Westwood, California, hardwood panels faced with birch, mahogany, oak, walnut, gum, and other fine woods.

White Pine is the ideal wood for plywood purporer. It is light in weight, well behaved, and practically grainless. The size of the California pines permits one piece croarbanding of panels of large size. Its cost permits the manufacture of hardwood panels on economical basis. With expert personnel, the best equipment and extensive plant, the highest standards of qualitv will be maintained.

For further pailiculars address:

VaSabond Editorials

By Jack Dionne

Happy New Year ! May all our friends have greater prosperity in 1931 than they did in 1930. A lot of New Year wishes never come true, but there's one that ought to be a cinch to work out.

***

Got a great kick out of the checlc the lumberman gave his wife for Christmas. She went around to her neighbors proudly showing a check for $1,000. Much excitement resulted. But hen closest friend said to her: "I had no idea your husband was so prosperous." "Well," said the check owner, "just between you and nae, he told me to show it around freely, but if I ever tried to cash it he'd kick Hell out of me."

It used to be our custom to use this column in this January first issue to review lumber conditions for the past ]r€ar. What a swell job that turned out to be this year. ***

The memories of the lumber history of 1930 are bad enough, without rubbing it in by reviewing them. Let those who will, look backward. But the wise ones will look ahead. It can't be worse. It's bound to be much better. The old toast says: "My past is dark; my present is doubtful; but my future is bright; so we'll talk about my future."

***

Good-bye, 1930 ! If there's anyone in the lumber business that regrets your passing we'd sure like to know his name. We ushered you in just a year ago today with high hopes. We believed in you. We trusted you. As the arch-sinner said to Bob Ingersoll: "We depended on you." And what did you do for us, 1930? We ask You.

**rF

And we reply like the deformed and hair-lipped man to the question the Preacher asked: "What has the Lord done for you?"-who said: "He's ruined me; if you don't believe it, look at me.'l You just about ruined us, 1930, that's what you've done.

And we can't even say as did the hero, that our head is "bloody but unbowed." It wouldn't be so, and the falsehood would be written so plain that he who runs might read. Our head IS bloody. And our back is bent. And our shoulders are stooped. And our knees are sagging. You found us not only hopeful and trustful, but stout and vigorous. That's how you found us, 1930. Andthis is how you leave us.

*:3*

We say of you, 1930, as thle little child said of the dish of greens. Her mother said: "That's brocoli, and I say eat it." And the precocious one r,eplied: "I say it's spinach, and I say to Hell with it." That's what we say of you, 1930.

>k**

This lumber industry feels like the man who went down from Jerusalem to Jericho, and fell among thieves. 'We are that good man, and 1930 is the den of thieves we fell among. And our one hope now is that 1931 will be that Good Samaritan who will bind up our wounds, save, salvage, and satisfy us. +t*

We remember well the day you came, 1930. How we admined and praised you, how opportunity seemed to srnile upon you, how trustingly we spoke of your. great future. And what a bum you turned out to be ! Talk about wasted opportunity ! 1930, you're the champion failure of all time.

So ort your way, 1930. Charitable though we may be; tolerant though we attempt to feel; and wanting to see the best in everything as best we can, the only good thing we can think of to say about you is that you're gone. Thank God for that !

So, on your way, 1930 ! You turned out to be a low-down, disgraceful, heartless, heart-breaking, deceitful hussy. You may have been twelve months to some folks, but you seemed like twelve centuries to us. On your way ! And, if you never come back, it will be ten million years too soon to suit most of us.

,1. * {<

Secretar y Lamont Makes Appointments To Central Committee On Lumber Standards

Washington, D. C.The Central Committee on Lumber Standards announced today the appointment by Secretary Robert P. Lamont, U. S. Department of Commerce, of Mr. Roy F. Morse and Mr. L. P. Lewin to active membership on the Central Committee on Lumber Standards. Mr. Morse will take the place vacated through the resignation of Mr. Ray E. Danaher, and will serve on the committee as representative of softwood lumber manufacturers. Mr. Lewin will fill the committee vacancy caused by the resignation of Mr. Guy Gray some months ago and will represent the city retail lumber dealer.

Both of thesb appointees are well qualified by many years of experience in lumber manufacture and distribution to become thus associated with the other members of the Central Committee in carrying forward the work of lumber standardization started over eight years ago by the organized lumber industry with the cooperation and assistance of the Division of Simplified.Practice of the Department of Commer'ce.

Mr. Morse is at present General Manager, Manufactur- ing Department, Longview Division, Long-Bell Lumber Company, Longview, Washington, having served in that capacity since the origin of that operation in 1924. Previous to that time Mr. Morse had held similar positions in the Manufacturing Department of one of the important milling units of the Long-Bell Company in the Southern Pine territory. His long, practical experience therefore deals with the manufacture, grading and shipment of not only Southern Pine and Southern hardrvoods, but the four important Pacific coast woods.

Mr. Lewin has been city retail lumber distributor for many years, and his experience in lumber merchandising and marketing will be invaluable to the future work of the Central Committee.

These two appointments by the Secretary of Commerce again bring the Central Committee up toits full complement of l1 representatives of lumber manufacturers, distributors, consumers, and technical organizations. The

other members of the Central Committee and the organizations they represent are as follows:

John H: Kirby, Kirby Lumber Company, Houston, Texas, Chairman; W. E. Hawley,Duluth, Missabe & Northern Ry. Company, Duluth, Minn., Vice Chairman, Railroads and Engineers; W. M. Ritter, Columbus, Ohio, Manufacturers; LeRoy E. Kern, Technical Secretary, Structural Service Division, Washington, D. C., Ar,chitects and General Contractors; F. S. Underhill, Philadelphia,Pa., Wholesalers; Geo. D. Rose, Spahn & Rose Lumber Co., Dubuque, fowa, Line-Yard Dealers; Chas. T. Fisher, Fisher Body Corporation, Detroit, Michigan, Auto Body Manufacturers; W. B. Swift, Care International Harvester Co., Chicago, Illinois, Wood-Using Industries; E. J. Curtis, Curtis Companies Inc., Clinton, Iowa, Lumber Millwork Manufacturers.

The offices of the Committee are in the Transportation Building, Washington, D. C., and Arthur T. Upson is Secretary.

Advisory to the Central Committee are the Consulting Committee on Lumber Standards in the standardization of softwoods, the Hardwood Consulting Committee and the Division of Simplified Practice of the Department of Commerce, and the Forest Products Laboratory of the Department of Agri'culture

There are a number of active standardization projects before the Central Committee and the Consulting Committee. One of these is-the revision of the present 7,000 Series of IVloldings, authorized by the joint meeting of the Central and Consulting Committees in April, 1930, to bring their widths and designs into conformity with the American Standard dressed widths for kiln dried finish, with sound lumber manufacturing practice, and with good architectural design. The Sub-Committee representing lumber manufacturers asso.ciations interested in molding production, millwork manufacturers, and the American Institute of Architects, has practically completed its work of redesign and width adjustments and the new designs will soon be formally submitted by the Central Committee to the entire lumber industry for approval and publication.

hund,le

"Yes, und, we teeorrorroend, itr"

say more than 12,OOO dealera who are aupplying the builder with a product that hae none of the faulte once coneidered inevitable in building paper. Siealkraft doee not tear, puncture, or bunch up in application. It doee not get brittle in cold weather or eticky when hot" One man can apply it.

Siealkraft'e remarkable etrength is a result of its reenforced conetruction. Croeeed layere of non-elastic eieal fibree imbedded in waterproof asphalt make it equally strong in all directione. The outer surfacets are of heavy kraft paper, keep. ing it clean, flexible, and easy to handle.

Dealere are puehing Siealkraft because with it they can guarantee airtight and waterproof protection in the building. It also finde hundredg of other usee in providing protection for eupplies, finiehed materials, temporary construction, and Eo otr. We. will be glad to send you a Iiet of the moet important ones.

If you are not already handling Siealkraft, eend in your Iiet of contraetore with an initial order and we will start our sales promotion plan working for you.

THE STSALKNAT'T CO.

2Od W. Woeker l)rlve (cawt Sraltion) Chlcago, Illlnols

thun a build,ing papngi?.,_.,^"

Emotional Selling

It takes life-giving impulse from a quickened emotion to their own imagination. This is what has made the True sort people in their respective pigeon holes from which they Story magazines such popular sellers. surge forth at the opportune time to influence our longings, When you buy newspapers, you buy news, political deour habits and our emotions. velopments, sport events, market reports, the comic strips

People are interested in their orvn afiairs, their business, -you don't buy them for the advertising or the size or the their family, their pleasures, their comfort, their appetite number of pages-unless you have something to sell or want to read the want ads. ano tnerr neeqs.

when you buy a suit of clothes you don't care who wove

People don't buy glasses' they buy vision' They don't the cloth or fashioned the button-holes. you are interested buy awnings' they buy shade-or attractive decoration for the home. They don't buy circus tickets, they buy Thrills. in style, fit, appearance and the quality and the length of They don't buy pianos, they buy culture, home life and life of the garment. music.

Automobile advertising usually talks of speed, economy You don't buy shoes, you buy foot ,comfort. You don't of upkeep, service, workmanshiq, new refinements, the bore buy insurance, you buy security and protection for dear and stroke of the engine, the timing gear, the steering ap- ones. paratus. What do you care horv many blades the fan has ? Youdon't buy fruit, you buy health, pure blood, life Or hou' much water the radiator holds ? YOU are interested without drugs, and flavor or taste. You don't buy candy, in making an imprbssion in either commercial or social ac- you buy happiness and pleasure for yourself and for sometivity, getting outdoors with the. family-PLEASURE-or one you think a lot of. the chance to Make More Money.

You don't buy furniture, you buy a more comfortable

A houser,vife does not buy a rvashing machine because it and more refined home atmosphere. You don't buy toys, is made of rvood, brass or aluminum. No. She buys a you buy gifts to make some child happy and gay. savings in time and labor, a belter, quicker, easier and You are not interested in saving money, you are interperhaps more ef,ficient way "Uil"g her rvashing. ested in what money will do for you.

\r'L^- --^-- r- ^---.t yorr/r*iJyo' llo€ght amusemert

don't buy Printing' you buy short-cuts to more sales vv nen Yotl Dotlgnr

entertainment and education-"selectivityp'."n*" " 'l,on", and bigger business and more profit' quality" tvere of secondary consideration. I What do you sell? Why do people buy? Find the answer to these questions and keep in mind that more people buy

Mighty few people buy books because they are bound in through their emotions and needs than through logic or Red, Blue or Black just to adorn their library or bookcases reason andyou rvill soon findAylur business growing -they buy Adventure, Thrills, Amusement, Entertainment steadily and surely, grorving ?r,Ct>), as your mental picor Education. Usually, people buy fiction for the chance ture of what you .n,ant your business to be.TTtp tolir'etheromanceofthecharactersinthebookthrougt'F.

READY! To sERVE vou

I Our uniformly graded stock of redwood uppers includes dry heart ro dear and ssls6f-superior for rustic, siding and finish purposes.

ff In addition to a well balanced stock of air seasoned uppers, our dry lro kiln capacity of 600,000 ft. monthly enables us to take care of your special items. -

ilI. IV.

Our modern reworking department is equipped to work all yout standard items of rustic, siding, mouldings, gutter, lattice, etc.

Direct rail shipments or cargo.

Note: Study this picture! Note the care used in "sticking"--All material stuck separate widths and lenqths, thus enabling us to seroe you better.

Bryan Boosts Vagabond Eds.

Oakland. California.

December 19, 1930

Redwood Association Holds Annual Meeting

Mr. Jack Dionne, Publisher

The California Lumber Merchant

318 Central Building

Los Angeles, California

Dear Jack:

All your VAGABOND EDITORIALS are good ! Splendid !-and are alwavs read with interest ; but y,our article in the current issue of THE CALIFORNIA I UMBER MERCHANT, received today, "s2pt the climax." Ever_v thought you express in this article is true and if is all i timely !

Some of us are aware of these conditions and are giving them careful consideration; however, the ma- jority of us are sound asleep at the srvitch.

As a concrete example, we recently ordered a ferv cars ,of Oak Flooring from a manufacturer from r,vhom we have been receiving a series of letters, urgently requesting orders to relieve his congested warehouse, which he claimed was bulging rvith unsold stock. Our order was for stock sizes and grades, and for rush shipment. (We had become somewhat hypnotized, by mass thinking, and allorved our stocks t,o run down.) It u'as trvo rveeks before we got the first shipment, as it developed that some of the items had to be milled. This indicates that the manufacturer either didnot have as large a stock as his former letters indi'cated, or, if so. his stock rvas not properly diversified.

If there is even a slight up-turn in business during the early part of 1931, there is going to be a general scramble for merchandise, and not only will this result in a loss of business. but many of us -will not be in a position to give the service *hich rve have been prat- ing about. Another thing, many of us have loafed through this year. and if and rvhen we have a real busy week, we will probably not be in a mental state to handle such business in an efficient manner.

I rvant to add to the usual Christmas Greetings, a very definite wish for the success and appreciation of the work which yolr are doing through your editorials. The results may seem slo'rv in appearing, nevertheless. there are definite indications that there are results.

May the Christmas Season this year be a JoJ'ous and Peaceful one for both vou and vours.

BEB/PL

Cordially yours, B. E. BRYAN, Strable Hardwood Company.

PINE ASSOCIATION TO HOLD ANNUAL MEETING JANUARY 9

The annual meeting of the California White & Sugar Pine Manufacturers' Association rvill be held at the Palace Hotel, San Francisco, January 9.

No, good dryfng icn't a PROBLEM I

Decision to continue the activities of the association along the same lines as last year, with such modifications as may be necessary to meet prevailing conditions, was made at the annual meeting of the California Redwood Association held at the Palace Hotel, San Francisco, December 16.

The 1930 board of directors was unanimously re-elected. These are J. M. Hotchkiss, Hobbs, Wall & Co.; L. C. Hanmond, Hammond Lumber Co.; A. S. Murphy, The Pacific Lumber Co.; Otis R. Johnson, lJnion Lumber Co.; C. E. De Camp, Caspar Lumber Co.; Fred V. Holmes, Holmes Eureka Lumber Co., and Henry M. Hink, Dolbeer & Carson Lumber Co.

At the first meeting of the new board held on Thursday, De,cember 18, J. M. Hotchkiss rvas re-elected president, L. C. Hammond was re-elected vice-president and R. F. Harnmatt was re-elected secretary-manager.

United State Civil Service

Examtnatrons

The United States Civil Service Commission announces the follorving named open competitive examinations :

JUNIOR FORESTER

JUNIOR RANGE EXAMINER

Appli'cations for junior forester must be on file with the Civil Service Commission at Washington, D. C., not later than February 24, 1931 ; those for junior range examiner must be on file not later than March lO, 1931.

The entrance salaries range from $20@ to $2600 a year. These examinations are to fill vacancies in the Forest Service, in the Indian Service, and in the Bureau of Biological Survey, forduty in the field.

Competitors in the junior forester examination will lte rated on forest management, forest utilization, a thesis, and on their education and experience. Competitors in the junior range examiner examination r,vill be rated on range management, etc., botany, a thesis, and on their education and experience.

Except in the case of senior students, rvho may be examined with the provision that they may not enter on duty until after their graduation, applicants must shorv (l) graduation from a forest school ora cotlege or university of recognized standing, including certain specified courses, or (2) four years of suitable experience in practical forestry or range work, or (3) a combination of the education and experrence fequlrements.

Full information may be obtained from the United States Civil Service Commission, Washington, D. C., or from the Secretary of the United States Civil Service Board of Examiners at the post office or customhouse in any city.

Dloore llry Ktln Gonpanlr

It's simply a matter of the right kind of dry kilns, properly oper,ated. And it's really amazing what a good kiln opera- tor can do with xoonE's nEvER3tttE

When a manufacturer advertises "dried in Moore Kilns" customers have a right to expect properl3r dried lumberand they get it!

World's largest manufacturers North Portland, Ore. of dry kilns and equipment Jacksonville, Florida

AFTER ALL, QUALITY and VALUE Should be the deciding f actors

The MOST in VALUE at the least in cost should be the measuring yardstick when buying toofing.

Skilled craftsmanship and finest basic materials enable EL REY to fabricate the highest quality of roofing the industry is capable of producing.

Super.modern factory facilities directed by thirty years of manufacturing experience enable EL REY to create superlative roofing values.

Beautiful appear:rnce expressed in alluring color, graceful shapes and designs, is what prompts buyers of roofing to register marked preference for EL REY-which quality and value translate into enduring satisfaction.

Yes, apply the yardstick of QUALITY and VALUE and you will buy EL REY-The King of Roofing. Sound suggestions and estimates grounded on compet€nt engineer' ing skill are also part of EL REY service. Your inquiry is invited.

California Building Permits For November

City-

In My Blindness-Unaware

My Christmas tree was radiant With softly glowing light, Rare gifts I hung upon it To give my friends delight; But though I watched and waited, And scanned each face with care, My heart grew strangely heavyThe Master was not there.

Within a home of plenty

I sat on Christmas day, And joined the mirth and feasting In quite the usual way; But suddenly remembering, I gazed with earnest.care, On all that joyous companyThe Master was not there.

lJnto a prideful temple I fared on Christmas night, I heard the olden story And listened with delight; But still my heart was wistful, And as we bowed in prayer, I peeped through rvide spread fingersThe Master \\'as not there.

I filled a little basket With bits of Christmas cheer, And paid a "duty" visit With qualms of scorn and fear, I ,could not seek the Master In homes so bleak and bare, But there amid the lowly, I Passed him-unawarlr,"" * corner.

Oak Flooring Grade Names

Changed

A change in the grade names of oak flooring is announ,ced by the Oak Flooring Manufacturers' Association of the United States, from the executive offices in Memphis, to go into effect on January 1, 1931.

The new grade names will be known as follows: Quarter sawed (three grades)-CLEAR, SAP CLEAR, SELECT.

Plain sawed (four grades)-CLEAR, SELECT, NO. I COMMON, NO. 2 COMMON.

The change in names was decided recently by the entire oak flooring industry in view of the trend toward designationS that will be more fitly descriptive of the special qualities and particular uses of various grades of lumber. The tendency, it is stated, is to specify grades which are especially adapted for a given purpose, irrespective of a former technical position as "higher" or "lower" grade. The grade names of Oak flooring now follow this new trend toward simplification of practi'ce.

The Association announces that therehas been no change in the wording of the present grading rules otherwise. A new edition of "Oak Flooring Grading Rules" is now ready for distribution to the trade and to architects.

How Many Homes a Month are Built

in Your Territ ory?

Every home under

construction indicater a roof prospect somewhere in the offing. This rulc holdr good for \(/eavcrHenry roofen and contractors, rs well ar WeaverHenry dealcn. You probably know exectly how mrny homcs a month are built in your tenitory. And you probobly loy, rpecify or rupply thc rooling for meny of there new hones. lf not you rhould. lt'r nicc businesr.

the wont monthr ol the rainy 3c!3on ere rpproachll Y

ll ins and will devclop m.ny new re-roof iots. Go

Centml Catifornia Lumbermen's Club Holds Annual Meeting

Chas. G. Bird, of the Stockton Lumber Co. was elected president, A. R. Martin, of Hales & Symons, Sonora, was elected vice-president, W. O. Mashek, United Lumber Yards, Modesto, was elected treasurer, and T. L. Gardner was elected secretary of the Central California Lumbermen's Club, at the ,club's annual meeting held at Hotel Stockton, Stockton, December 13, 1930.

As the meeting was also the annual Ladies' Day, the novel idea was carried out of turning the program of the meeting over to the wives and daughters of the members.

Mrs. James Gartin presided, and the pr,ogram was stagecl as occurring on December 13, 194O, the women having previous to this time taken over the lurnber business after it had become badly demoralized in the hands of the men.

Music rvas furnished by Van L. Shaljian's orchestra, ancl community singing was led by Alex Emerson. assisted by Mrs. J. V. Baird, accompanist.

The business session was held after luncheon, following whi,ch Miss Francis Falconbury read the mintttes of tl-re Central California Lumberrvomen's Association held November 12, 1940. These were as follows:

The meeting was held in the Clul; rooms of the United Lumber Company's Building Material Departr.nent store. The members partook of a very dainty luncheon pror.iclecl by the Gentlemen's Improvement Club, u'hich \vas presided over by Warren S. Tillson.

After luncheon the ladies and their guests retired to the lounge for a srnoke. While there they were entertained b1watching the annual football classic over the radio betu'een Modesto and the College ofPacific. Pacific was defeatecl because they could not advance over "Slippery" Ground. This flashy fulllr.ack is everything from the "Glound" up.

After the game the members convened in business session with President Mary Gartin presiding. 'fhe rninutes of the previous meeting rvere read and approved. Roll u'as called and every member was found to be present.

The first matter o{ business was a report of the Tradc Relations Committee. The Con.rn.rittee found harmonv ou all sides and the manufacturers and rvholesalers cooperating1ffi7' with the dealers. President Gartin emphasized that any dealer buying from an unfair rnatrufacturer or rvholesaler will be fined $5.@ per l0OO feet.

The historian gave some interesting siclelights concertring various lum'beru'omen and their husbands. She reported that:

l-Velma Keu'in has just hired a bo1' to help out u'ith the house work so George can attend his Tuesday and Thursday Bridge Club.

2:Interest was manifest at the arlnouncenlent that Charles Tillson, husband of Avis Tillson, lvas awarded first prize for the best housekeeper in San Joaquin County.

3-The historian further stated that the Coos-Bay Lumber Company rvill be cutting on Eden Ridge after the first of the year.

4-Satisfaction was expressed in the statement that Tonr Kewin has, at last, learned to relax. He is seen every 3fternoon playing peewee golf.

5-It was the historian's belief that the reason Ann Ground has permitted George to work in the 1'ard is to regain the boyish figure that he lost by too much leisure.

6-As Bill Mashek is such a smooth talker, May has allowed him to continue on as salesman. He knorvs more about insulation than the man who made it.

7-There was interest in the announ.cement that The Oyster Shell-O. V. Wilson's restaurant, is nou' specializ- ing in delicious fish salads.

8-The historian commented on the fact that the moral tone of business is higher everywhere. An example of this is a_ siSn over the Good Lumber Company rvhich reads, ..NO SWEARING

PERMITTED IN THIS PLANT.''

9-Mary Gartin is trying to find some soft wood forJim, her husbancl, to rvhittle on so he he will not wear out so manv knives.

10-The report r.vas encled with the announcement that since the four-day week Charlie tsird and Charlie in Atlantic City parading the latest fashions.

schedule has been instituted. Tillson are seen everv rveek-end dorvn the boarcl .lr'alk exhibiting

It rvas rnoved, seconded and carried that the next meeting be held in Stockton, December 13, and the husbands be invited. L. Falconbury was appointed Chairrnan of the Committee. There being no further business the meeting rvas adjourned.

The following attended the meeting:

Members-E. J. I\fattox, Merced Lumber Co., Turlock: Warren S. Tillson, Modesto Lumber Co., Modesto; Fr,ank W. Trower, Trower T,umber Co., San Francisco; D. H. Schroebel, San Joaquin Lumber Co., Stockton; Al. Fisher, Jr., Fisher Brothers Luinbei & Mill Co., Stockton; J. S. Webb, Modesto Lumber Co., Turlock; R. B. Gartin, Stanislaus Lumber Co., Salida; J. U. Gartirr, Stanislaus Lumber Co., Modesto; W. O. Mashek, United Lumber Yards, Modesto; Geo. A. Good, Good Lunrber Co., Tracy; F. T. Fisher, Fisher Brothers Lumber & Mill Co., Stockton; Arthur Field, Moorehead Lumber Co., Escalon; H. T. Clark, United Lumber Yards, O,akdale; Geo. E. Ground, Ground Lumber Co., Modesto; A. R. Martin, Hales & Symons, Sonora; I. J. Symons, Hales & Syurons, Sonora; O. V. Wilson, Central Lumber Co., Stockton; Chas. C. Moorehead. Moorehead Lumber Co., Escalon; O. D. Ruse, Ruse-Blair Lumber Co., Stockton; W. M. Casey, Redwood Mfg. Co., Pittsburc; C. P. Christiansen, Linden Lumber Co., Linden; J. F. Johnson, Modesto Lunrber Co., Ceres; R. L. Ustick, Stanislaus Lumber Co., Modesto; O. H. Atwood, Modesto Lumber Co., Modesto; Jerry Stutz,. Coos Ba1' autnb.. Co., Stockton; L. H. Elliott, Valley Lunrber Co.. Lodi; C. R. Tillson, Modesto Lumber Co., Modesto; J. H. Yancey, Yancey Lunrber Co., Newn-ran; W. T. Ralston, Yancey Lunrber Co., Patterson; G. W. Merwin, Neu'man Lun.rber Co., Newnran; W. E. Bruce, Star Lumber Co., Stockton; W. H. Falconbury, San Joaquin Lumber Co., Stockton; Chas. G. Bird, Stockton Lumber Co., Stockton. Guests-Alex. F. Emerson, Stockton Abstract & Title Company, Stockton; Mrs. Vernon Baird, Stockton; Margaret Robinson, Stanis. laus Lumber Company, Modesto; Ruth Mattox, Merced Lumber Co., Turlock; Mrs. Jerry Stutz, Coos Bay Lumber Co., Stockton; Mrs. O. V. Wilson, Central Lumber Cor-rrpany, Stockton; \frs. Geo.

A. Good, Good Lumber Co., Tracy; Mr's. C, U. Utterback, Modesto; Mrs. W, E. Bruce, Star Lumber Co., Stockton; Mrs. T. L. Gardner, Stockton; Mrs. H. T. Clark, United Lumber Yards, Inc., Oakdale; Mrs. L. H. Elliott, Valley Lumber Co., Lodi; Frances Falconbury, San Joaquin Lumber Co., Stockton; Mrs. J. U. Gartin, Stanislaus Lumber Co., Modesto; Mrs. Geo. E. Ground, Ground Lumber Co., Modesto; Mrs. W,arren S. Tillson, Modesto Lumber Co,, Modesto; Mrs. C. C. Moorehead, Moorehead Lumber Co., Escalon; Mrs. A. J. Field, Moorehead Lumber Co., Escalon; Mrs. F. T. Fisher, Fisher Brothers Lumber & Mill Co., Stockton; Mrs. A. M. Fisher, Fisher Brother,s L,umber & Mill Co., Stockton; Mrs. C. D. LeMaster, Sacramento; Barbara LeMaster, Sacramento; Mrs. J. H. Yancey, Yancey Lumber Co., Newman; Mrs. W. T. Ralston, Yancey Lumber Co., Patterson; Mrs. H. M. fsenhower, Holmes-Eureka, Sacramento; Mrs. J. S. Webb, Modesto Lumber Co., Turlock; Mrs. G. W. Merwin, Newman Lumber Co., Newman; Mrs. W. H. Falconbury, San Joaquin Lumber Co., Stockton; Mrs. D. H. Schroebel, San Joaquin Lumber Co., Stockton; Mrs. E. W. Doe, Stockton Lumber Co., Stockton; H. M. Isenhower, Holmes-Eureka, Sacramento; Chas. T. Gartin, California Cedar Products Co., Stockton; M. G. Payne, United Lumber Yards, Inc., Modesto; L. J. Robinson, Stanislaus Lumber Co., Modesto; W. G. Merwin, Newman Lumber Co., Newman E. W. Doe, Stockton Lumber Co., Stockton; D. C. Essley, State I-umbermen's Association, Los Angeles; Chas. D. LeMaster, Western Building Review, Sacramento; Thos. L. Gardner, Wilhoit Bldg., Stockton; Clark Utterback, Wilhoit Bldg., Stockton.

Chips From The Forests

The recent in,crease from $675,000 to $1,430,000, annually, in Federal funds authorized for,construction of major roads in the national forests of California will be a considerable factor in relief for the unemployed, according to the U. S. Forest Service.

Bears in the national forests of California and Oregon that like to claw and knock down the green and white enamel signs posted by the U. S. Forest Servi'ce for the information of the public, are due to get the shock of their lives. A forest ranger has invented a contrivance .consisting of a battery of dry 'cells, coil box and wires that may be attached to signs, which is warranted to jolt Old Bruin with 12,000 volts of high powered juice every time he monkeys with Uncle Sam's property.

Have you had your six lead pencils this year? That was the per capita consumption of lead pencils in the United States in1929, which totaled 843,000,000 wooden pencils, or more than twice as many as were produced two decades ago. Formerly, says the U. S. Forest Service, wooden pencils were made principally from eastern red cedar, but in re,cent years a part of the pencil stock has ,come from incense ,cedar cut in the national forests of California.

acres, in U. S. Forest Service.

OAK FLOORING

TT OUSES laid with "Perfection"

If. Brand Oak Flooring command a better price on the open market. You can depend upon "Perfection."

principal agencies engaged in reStates restored tree growth on a 1930, ac'cording to reports by the

Superstitious people who believe that breaking a mirror brings seven years of bad luck will heave a sigh of relief over the invention by a German s'cientist of a non-breakable mirror made of wood, says the U. S. Forest Service. The treatment used consists of soaking the wood in a caustic alkali after which it is put through a process of immersion in metals and 'chemicals. The wood is then dried and rub'bed with a smooth piece of lead, tin or zinc until it takes on a brilliant polish.

Drought conditions in 1930 caused subnormal growth or death to millions of trees in the forested areas of the West, according to officers of the U. S. Forest Service. Lack of moisture prevented the annual growth rings from reaching full size, with a consequent loss of timber increment valued at many thoirsands of dollars.

In modern plants operated by skilled lumbermen, only the f inest oak is selected. After proper seasoning and kiln'drying, it is perfectly milled and matched so that it lays smooth and stays emooth- It is graded and handled so caref ull y that upon arrival anywhere, it is always in perfect condition. Leading lumber dealers gladly feature this nationally advertised brand.

Arkaruar Oak Flooring Co., Pine Bluff, Ark.

There's a size and grade for e?cr! ty?e ol structure, new or old,. Ask your architect or building contractor for an estimate.

Brand Oak Flooring

"Perfection" Branil Oah Flooing, Blochs and Planhs may be obtained chemically treateil b9 the *CELLizing process.

"PERFECTION" Brand Dimension

Cut to Size - Moulded to Pattern - Solid and Glued

lihe this tnahes a house , worth more

Forest planting by the forestation in the United total of lll,l75

Looking Ahead

By Alvin T. Simonds, President, Simonds Saw and Steel Co.

AVOIDING ANOTHER SERIOUS DEPRESSION

"Just as the basis of every depression is laid in the preceding period of prosperity, so the basis of every prosperity islaid in the preceding period of depression. . . We never see'the impelling forces from which revival springs until afterw11d5."-Jhs National City Bank of New York.

Are we to believe that bankers and business leaders, including business publishers and editors, in general never see -the impelling forces fromwhich depression springs until afterwards? The record shows that if they do see these forces during prosperity (for it is then when the forces are impelling us towards depression) they do not themselves spread the knowledge and they severely censure others who do. We are about to enter a new era of prosperiry. The impelling forces have been at work for a year or longer. As George E. Ro'berts states, they have not been seen. Later on we shall have many post facto accounts of what they were and how they changed depression to prosperity.

"Looking Ahead" has for many years been pointing out that while we may not at any given period of the business cycle be able to see all or even the decisive forces that bring about a change in the trend of business, yet there is an economic factor that is the resultant of all these impelling forces. This factor is the cost of credit. This rve can see and follow its changes.

date forecasts, as it has in each similar situation since the war, a business revival. As in each preceding case, there is a possibility that this forecast may not prove to be correct. We believe it will prove true; but the particular point we wish to stress now is this-if business revives through 1931 to another cyclical peak in the first half of 1932, let us make sure that the unseen forces acting during the revival and impelling business down into depression are discovered or, if this is impossible, that they are counteracted. Long before sea captains knew what caused disastrous storms they were guided by the barometer, expecting them and making ready to fight them. We believe, as in the past, revival will be accompaniecl by increasing money rates. If be,cause of speculation, because of business excesses or for any other reason, money rates are allorved to go to extreme highs, then a depression is bound to follow. Let us educate to the end that they do not. Let us organize to accomreo plish that end.

The dotted line is conmercial paper rotes, Net! York City, rerersed. The heauy solid. line is the aolume of industrial production, Federal Reserzte Bulletin. The light solid line running through l93l into 1932 is the eshimated tolume'of industr'ial production, it the fifth cycle develops as have the preceding f our. tffi, the bose line lor industrial production, is adiusted to on annual increasc of 3-1/3%.

The chart shows some interesting facts. It shows that in 1920, in 1923 and in 1929, in each case. industrial production at its peak was 16% above the normal trend of 3-l/3% increase annually. It shorvs that it was 2O7o below in l92l and 23V" below in 1930, but only l0% belorv in 1924. The 1926 peak was but lO% above ancl the 1927 bottom l>ut 5% below the trend line.

The accompanying chart shows that each short cyclical swing in business since the war has been preceded (beginning about a year ea-rlier) by-a corresponding movement in money rates reversed. The chart uses cornmercial paper rates, New York. In the short cyclical swings of the cost of credit, the various rates fluctuate practically together. A composite of money rates would doubtless be preferable to any single series. Rates for credit used in speculation in 1928 and 1929 would influence this composite rate more than commercial rates. Excessive speculation in 1929 was perhaps the ,chief of the impelling forces towards depression. In 1919 and the first half of. l92O commercial rates exercised a relative influence much greater than they did in 1928 and 1929. Business excesses in 1919-1920 were probably equally to blame with speculation. What a comment upon the intelligence of our business leaders and bankers isMr. Roberts' implied statement that these impelling forces were not seen until afterwards, when it was too late to ,counteract their disastrous effect. Can we not do something to prevent a repetition of this during the coming revival up to prosperity?

The upward movement in money rates reversed (i. e. the filling up of the credit reservoir) from December, 1929, to

From the fallof 1924 to the fall of. 1928, industrial production fluctuated between l0% above and 5% below the trend line. Please read that statement carefully and then compare it rvith this : From the fall of 1923 to the fall of 1928, commercial paper rates, NewYork, fluctuated between 3% and 5%. Business maintained itself on nearly an even keel during 1925, 1926, 1927 and the larger part of 1928. It is only'when money rates move to extreme highs as in 1920 and 1929 that we are likely to have a serious depression. The revival from the serious depression may be carried too far, even though money rates do not go extremely high. This rvas the .case in 1923. Then Secretary Mellon and Secretary Hoover warned business and especially the building industry that they were going too fast and too far and unless thev called a halt. we should have a repetition of 1921. But for this warning money rates rvould doubtless have risen much higher than they did.

Fromthe beginning, "Looking Ahead" has been sent gratis to those rvho asked to be put upon the mailing list. We have ilone this for the benefit of our customers and friends and to help increase general economic intelligence among business men. In 192oit was stated that only five outstanding bankers and business leaders saw the coming depression and warned the American people that it was coming. We had hoped that ten years later such a condi-

Short Cycles Since the War.

tion csuld not be repeated-that bankers, business leaders and the business press would know so. much more about the workings of economic larv that everyone would be warned in time to prevent hidden forces in a year of prosperity causing a depression perhaps even more serious than that ol1921.

Nearly everyone seems to be stunned by the sharp de'cline in prices through which 'we have just passed. September, 1923, we called attention to the decline in prices that was likely to follow the armistice. Prices have been falling very sharply since September 1928. This sharp fall in prices in itself should have been a warning of the coming sharp decline in business. We had a similar warning in 1920, in 1923 and in 1926 tor although the general trend of pri.ces since 1920 have been .downward, )'et it has not bgen continuously downward. There have been minor upswlngs.

We are very strongly impressed with the necessity of doing those things through 1931 and 1932 that will prevent another serious depression following. We believe that if we ,can convin'ce the readers of "Looking Ahead" and through them as many other bankers and business men-as possible ofthe fact that short cy,clical swings in money rates reversed have forecast correctly every major swing in business since the war, then we shall have a starting point for constru,ctive work. Let every reader of this issue of "Looking Ahead" carefully weigh the following statements which give in brief the forecasts made by "Looking Ahead" and in other published statements since 1920 based on the forecaster which we use in "Looking Ahead."

"Looking Ahead" has been published since luly, 1922. March, 1920, by letter, we warned our employees of the coming depression. February, 1922, we declared that 1922 would be a year of revival. July,1923, we'called attention to the coming de'cline. May,1925, we pointed out that the Florida boom would soon blow up. January, 1926, we analyzed the relations between the volume of available credit and building operations. May, 7926, we forecast the decline into 1927 and the revival to a peak in 1929. Mty, 1928, we said that if the cost bf credit continued to in'crease and building to fall off, the existing upswing in business would be followed in about a year by a decline. November, 1928, we charted business moving up to a peak in April, l9D, and then down to a hole in July, 1930. We repeated the forecast in each issue of 1929. During 1930 we have forecast an upward swing through 1931 into the first half of. 1932. In this issue we point out that this upward swing will be followed by a decline unless-business men and others prevent it'by not allowing money rates to g'o to extreme highs. Is it not sound reasoning and good logic to claim that if we can prevent money rates from rising to extreme highs in 1931 and 1932, we shall avoid a serious depression?

I / Tacoma Lumbermen's Club V Holds Annual Meeting

Governor Roland H. Hartley was the principal speaker at the annual banquet of the Tac.oma Lumbermen's Club, held at the Winthrop Hotel, Tacoma, December 12. The banquet was attended by 250 lumbermen from all parts of the Northwest.

Retiring president Roy J. Sharp introduced the new president Philip Garland, secretary-treasurer of the Oregon-Washington Plywood Company; the new vice-president, G. Corydon Wagner, of the St. Paul & Tacoma Lumber Company, and the new secretary-treasurer, G. E. Karlen, of the Karlen-Davis Lumber Company.

Mr. Sharp was presente<i with a watch in appreciation of his seivices to the club during the past year.

John Tlr. KONIilL & Sot)) In(D.

652-676 South Myers Street

Los Angeles

Private Exchange: ANgelus 1671

Manfuacturers of SASH and DOORS

Many Kinds of Wood Used in Interiors Of New Dollar Liner

With a bottle of rvaters collected from the seven seas Mrs. Herbert Hoover christened the "President lloover," first of the two new $8,000,000 turbo-electric liners of the Dollar Steamship Lines, at Newport News, Va., Dec. 9. The "President lloover" is the largest merchant vessel

Many varieties of wood rvere used in the construction of the interiors of this palatial liner. These included Philippine Hardwoods, Walnut, Macassar Ebony, Satinwood, Harewood, Rosewood, Zebra Wood, Ebony, Teak and Honduras Mahogany.

ever turned out in an American shipyard, her length being 653 feet and her tonnage 33,800.

A de luxe hotel at sea adequately describes the new ship. which is equipped rvith every convenience to be founcl in a leading metropolitan hotel.

When the "President Hoover" arrives in Los Angeles and San Francisco, sometime during July or August, 1931, invitations rvill be sent to Pacific Coast lumbermen to inspect this largest, finest, and fastest American-built oceangoing liner.

Dollur Stcarlsltil, Liner, "Presidcrrt Hooz'ar",lourtchcd ot Xe'",t1>ort .\'czus, I'a., Dcctmber 9.

California Production Figures

Below are estimatecl figures for production, shipments, orders and stocks for the total Redr,vood industry for the calendar year of 1930, compared with actual figures for 1929. Figures are in board feet.

The greatest decrease in shipments $'as shown by export trade which took less than half as much this year as last. The least decrease in shipments was to eastern territory and Northern California.

Pine

Estimated total proclrrction in the California Pine region, which in,cludes Klamath, Lake, Josephine and Jackson counties in Oregon. for the calender year 1930, compared with actual figures for 1929, shows a reduction of 31.5 per cent.

1929

1,888,135,000

$5O,OOO FIRE AT PITTSBURGH

Fire of undetermined origir-r swept the main power unit of the plant of the Redwood Manufacturers Company at Pittsburgh on December 15, causing an estimated loss of $50,000. New power equipment was installed quickly, ar,d the mill was reopened within a few days.

Edge-Holdinf Saws' Fait - Easy-Cuttin6f SIMONDS

-Narrow Bande, Circularr, or the Planer Saw, is no greater than otherr of much lower quality. Then again, the longer rervice and cutting qualitiea make them money caverc from any angle you may view it.

1930

1,292,360,W

These figures include California White Pine, Sugar Pine, Wh.ite Fir, Douglas Fir and other woods produced in this re8'lon.

A. M.BAXTERVISITS LOS ANGELES

A. M. Baxter, president of J. H. Baxter & Co., San Francisco, was a recent Los Angeles visitor, rvhere he spent a rveek conferring with Gardner P. Pond, district manager of their Southern California operations, and inspecting their new creosoting plant at Long Beach.

\THEN YOU SELL

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting. General Sales Office: Failing Bldg., Portlend, Ore.

HRo Pr4llrsHtNGLEs

To mark the_opening of the New Year, FLINTKOTE brings to tfie Pacific Coast, one of its fastest selling products, Winthrop Tapered Strip Shingles.

Flere is a product with exceptional selling advantages . unique features of superiority that give it strong apped to customers who demand the utmost in protection, beauty and economy.

There is no other asphalt shingle LIKE Winthrop! ft is a TAPERED strip with three tabs, thin at the top and thick at the $u11-wh6e thickness is needed for wear and protection. Because Winthrops are tapered on both sides of the heavy felt core, they fit snugly and stay

finnty in place. They may be laid half break or third breal<, and may be exposed 4"r 4Yrl' or 5" to the weather. Their thick butts cast a pronounced shadow line that lends distinctive beauty to the completed roof. Winthrops are ruggedly surfaced with non.fading crushed rock in the following beautiful colors: Red, Crroen, Blue-Black, Brown, Tile-Red and Jade Green. Let Winthrop Tapered Strip Shingles help you build 1931 business. They're an EXCLUSIVE Flintkote product. We'd like to show you how you can win Vinthrop sales in your own tenitory the coupon below will bring the complete details!

COMPANY

621

\TASHINGTON

Northem Life Tower Bldg. SEATTLE,

Flintkote Introduces Winthrop Shin$le To Western Lumber Dealers

Following an eminently successful record of sales in eastern markets, the Winthrop Tapered Strip Shingle is being introduced to lumber dealers of the West by The Flintkote Company during the month of January as the

shingle with three tabs and measures thirty-six inches in length by twelve inches in depth. It is constructed with a core of high quality felt between two tapering layers of asphalt, the outer or exposed layer being imbedded with natural crushed rock in colors. The shingle is thin at the top and gradually widens to a thick butt, thus giving the greatest amount of protection at the point where wear and weather attack the roof most vigorously. The thickness of the butt also casts an unusually heavy shadorv line lvhich adds materially to the effect of the finished roof. The top or thin part of the shingle permits a snug fit as one shingle overlaps the next, and at the same time allorvs a variance in weather exposure from 4 to 5 inches, depending on the effect desired. The Winthrop may also be laidhalf or third break, affording an opportunity for interesting staggered arrangements. Surfaced with crushed non-fading rock, the Winthrop Tapered Shingle may be obtained in the following attractive colors: Red, Green, Blue-Black, Brown, Tile-Red and Jade Green.

initial feature of an extensive merchandising program for 1 931.

The Winthrop Tapered Strip Shingle has attained rvide popularity rvith houreo\\'ners in other sectious of the country because it is the only asphalt shingle that successfully embodies ieatttres that have long l>een considered desirable in this type of material. The Winthrop is a tapered striir

In accord with their policy recently announced, The Flintkote Company is prepared to give the lumber dealer active cooperation through its Merchandising Department in the development of sales for Winthrop Tapered Shingles rvithin the dealer's own territory. This feature of Flintkote's operations in the Pacific Coast field is rapidly rvinning the concern a prominent place in the industrial and business development of the West.

The Winthrop Tapered Strip Shingle is an exclusive lilintkote product.

PANELS

SUGAR PINE WHITE PINE WHITE CEDAR SPRUCE

The Winthrop Tapered Strip Shingle.

East Bay Hoo Hoo Club Holds Christmas Party

A splendid crowd of 115 lumbermen sat dorvn to a turkey dinner at the annual Christmas party of East Bay Hoo Hoo Club, No. 39, held Saturday noon, December 20 at the Athens Athletic Club, Oakland.

The club entertained a large group of children rvho otherrvise would not have had any sort of a Christmas, and everybody present had a most enjoyable time.

President Ray B. Cox was ,chairman and master of ceremonies, and he certainly had a busy time. No speeches were allowed, and the long program was run ofiin a manner that reflected the perfect arrangements.

The president thanked the Athens Club for their fine assistance and for providing the Christmas tree, and the Salvation Army through Adjutant Curry for bringing the children. He also welcomed the visitors from other Hoo Hoo Clubs and other guests, and welcomed George Johnson, Clem Fraser and Charlie Lamb, members who have been on the sick list, but are now back on the job again.

Vi.cegerent Snark Bert Bryan announced that a big Concatenation will be held in the spring, which rvill be a joint affair sponsored by the San Francisco, East Bay and Peninsula Clubs.

Secretary Carl Moore announced that the next meeting of the club will be held at the Athens Club, January 12, at 6:@ p.m.

Supreme Jabberrvock H. Servall Morton, in behalf of the club presented Bert Bryan rvith a handsome wrist r,vatch in appreciation of his work as president last year.

Drawing for door prizes was then conducted by Larue Woodson, and a raffle of three electric clocks rvas in charge of Barney J. De Vaney, assisted by T. C. Covington.

President Cox then turned the meeting over to Rod Hendrickson,. chairman of the entertainment committee. rvho had provided a variety program for the children consisting of three motion pi,cture comedy reels, the Musical Coopers, a novelty musical act, and a real Italian organ grinder with a monkey.

- Captain William Day, of the Masonic Relief Board, performed the duties of Santa Claus: and each child received a suitable Christmas gift.

Appointed California Distributors

The Consolidated Lumber Company, of Los Angeles, has been appointed the exclusive representative of the West Coast Wood Preserving Company, of Seattle, Wash., for the Southern California territ.ory, and are carrying stocks of cresoted lumber at their rvharf at Wilmington - for immediate delivery. The Chas. Nelson Company, of San Francisco, will act as the Northern California distributors.

The West Coast Wood Preserving Company is the su.ccessor to the J. M. Colman Company and the Pacific Creosoting Company, and operates two modern creosoting plants in and near Seattle. Dan L. Lindsley, of the West Coast Wood Preserving Company, is making his headquarters at the offices of the Consolidated Lumber Company, Los Angeles, where he is devoting his time to special creosoting problems and specification lvork.

BUTLID SATES wtth REIDtvOOID

There are many salesfeatures in California Redwood for the retail lumber dealer. ft possesses so many qualities that contribute towards superior construction for both interior and exterior purposes, that the lumber retailer who fails to stock Redwood is missing arcady sales outlet.

Tell your customers about its color. ings, its immunity to decay, adaptability to paint and finish, its strength and all around durability.

A Redwood customer becomes a satisfied custorner, and satisfied customers are a ready asset.

Hammondts operate a Redwood mill at Samoa, Calif. You can depend upon the quality and workmanship' of every foot of lumber manufactured there.

Local Associations

Address by Kenneth Smith, Secretary-Manager' Los Angeles Lumber and Allied Products Institute, at the Annual Convention of the Millwork Institute of California, held at San Francisco, Catif.

I approach this subject with considerable trepirlation' Jack b'ionne promised ihe lumbermen at the Hotel Hunt' ington last month that he would write me a new sp-eech but he has not performed, so I have to use the old otte. And when dusting ofi my notes I found -a glip-p-i.1g sent me some time ago by one of the members of the Millwork Institute which is not encouraging.

It recites that before Will Durant became famous with his "Story of Philosophy" he was a Chautauqua lecturer. One hot irigtrt ;n Iowa he took a drink every few minutes from the p-itcher of ice water on the rostrum. In the middle of iris lecture a prominent farmer left the hall, and when the local impresario asked what was the matter said: "lle made me tired. That's the first time I ever did see a rvindmill run by water."

There is just nothing nerv that can be said to you gentlemen on this subject. I never attempt to discuss it without thinking how very close to the truth was the reply of the oldfarirer to whom the agent rvas trying to sell a subscription to a farm journal, on the ground that it would improve his knowledge on how to farm, rvhen he said,- "I don't need to knor,v more how to famr. I don't use rvhat I know now."

And I hope 1'ou rvill not take offense if I tell you that what you need-is not for me to tell you the advantages of local issociations but for yotr to do u'hatyou already know is the right, and sensible and business-like and profitable thing to do. And that is to support your local association 100 per cent if you hat'e one, and to organize and support one if you don't have one already.

Organization is not a panacea for all ills that beset us, but ii is just about our one and only hope of maintaining legitimate profit margins. This marvelous state rvide educaiive effort of yours provides the foundation for constructive salesmanship in the industry; it functions in a highly successful manner as an educating agency, but the profit from all it does must come out of application of the ideas and plans it develops and use of its services. And individuals cannot use or profit very materially from your state Institute when all their energy is consumed in a daily battle for existence in a dog-eat-dog local price fight.

Never was the lesson taught by the fable of the bundle of fagots more needed by business men than today. W_e cannJt cope rvith today's-problems with the policy of individualism that has held back our industry for so long. They can only be solved by group thinking and group action. ft is literally true today that the greater success of the individual can come only from organization.

When you and I were boys, all we hearci was "Competition is the life of trade", and naturally tve grer,v up thinking as we had been reared to think. Learning. to think for ourselves instead of accepting dogma is a slow process, .but we know norv that there is more truthin the modern ' improveqrent that makes it read "Competition may be the

life of trade but it is the death of traders." It will be better said when we make it read, "Cooperation is the life of profits." Certainly unrestrained competition today is suicide to profits and slow poison to capital investments. Separately, each going his way alone, we are at the mercy of chaotii conditi,ons. Only by working together can we control the sale of our products.

Basing prices on fear of what a competitor will do makes no profif ind nullifies the laboriously compiled cost schedulei of your Institute. Only by good local organizations can you quit selling on price and put the emph-asis oJ competiiion where it till trelp the customer and the industry; ihat ir, on service and c-ourtesy, adequacy of stocks, display, .creative advertising, knowledge o{- your product, quaUty, or interest in your customer's welfare.

Ifow else but through local organization are you going to cope with the prdblem of piotection of distribution through retail channels, education of the buying -public, coopeiation with building and loan associations, elimination of the "Jerry" buildel, creative selling to increase'the use of millwork,- terms of sale, credit terms, uniform contracts, financing practices, education of salesmen and estimators, supporting and making effective the legislative activities of your State Institute on such'vital matters as lien laws, building codes, contractors license larvs,.etc.? How else can you hope to assure an equal opportunity to all and at the iame time retain legitimate profit margins?

It gets right back to what I said in the beginning. There is no argument. The only problem is to get you to do what you know you should do.

You know that you need stable conditions more thap 1'ou need anything else in your business. You know that manufacturing and distribution are not things apart but that failure to control distribution is sure to nullify the most intelligent an<l economical manufacturjng you can do.

You know that every first-class banker is interested in the competitive conditions of your industry a: much- as your individual condition. They know, and you know-, that idaptability is necessary in these days of constantly changing-cond't'ons, and 'credit ratings are taking cognizance of rvfiether the conditions of the industry are stable and make profits possible for capable management, or lvhether di!brganizition and demolalization prevails and rnakes profit ta[ing impossible for even the most capable managers-

Yoi knbrv that when local organizations are functioning they set the pattern and poli'cy on routine and leave principils some fiee time to do constructive thinking on selling and management problems. You know that cooperative iompetition increases net profits.

You know all these things, and it seems to me the thing you need yet to learn is how to do what you know you should do.

No plan of cooperation is perfect, not can ever be' The

Kenneth Smith

essence of cooperation is compromise. Cooperaiion doesn't mean every one else giving up his pet ideas and adopting yours-it means all working together on the most feasible and practicable common meeting ground that can be found.

In the nature of things that common meeting ground is going to be the fabric of a part of your ideas and part of the other fellow's ideas woven together. It must be developed out of a willingness to see and analyze things from a variety of angles-yours and from five to fifty othersdepending on where you live.

That's the first thing you have to learn in order to make local associations successful. You have to learn to submerge your individualism gracefully and a,ccept the soundest compromise that caft be found.

The second thing vou need to learn, it seems to me, is that no cooperative effort can be nailed down to a definite, unchangeable policy any more than your orvn business can. Yet that is rvhat you so often do with your own local assoctatrons.

You start on a certain plan that seems right and feasible and then rvhen it fails to do the job, you quit, and throrv your associations'overboard. If you set out to try a given plan and then when that plan fails, throw up your hands, you may as well not have started. But if you set up your objectives first and then make and remake your campaign to attain those objectives, just as you do in your own-buiiness, you will find a way to succeed.

What is best today may have to give way tomorrorv to something that better meets tomorrow's' needs. You must learn to keep your hearts and minds in harmony with changing conditions, and be willing at all times to toss old ideas and plans into the discard, and adopt new ones in their stead, when that seems the advisable thing to d.o after a thorough and careful study of changing conditrons.

A third weakness of local organizations is the failure of principals to follow through and train their staff men to work harmoniously with their experiment in self-govern= ment. You may go into the association yourself and with your intentions 100 per cent right; you may be at heart the staunchest believer in following program, but your fellow members judge you not by your intentions or your beliefs,

NEW HARDWOOD YARD IN SAN FRANCISCO

Weston Basket and Barrel Co., San Fran,cisco, has added a hardwood lumber, flooring and panel department to their Fir panel business.

Nelson E. Jones, well known in the woodworking and hardwood lumber trade in Northern California, has supervision of the new department.

BAKERSFIELD LUMBERMAN VISITS S. F.

P. T. Burns, of the Kern County Lumber Co., Bakersfield, rvas a re.cent visitor to San Francisco.

but by your actions. By what they see you and your organization do. You know the old saying "Character is what you are; reputation is what people think you are". Too many of you put too much faith in your own organization and do not keep a ,close enough curb on their actions to know that they are doing what you would yourself do. Too much friction in local associations arises from failure of the principals to see that every man in his employ is educated to do what he has agreed they would do. Employees 'conduct themselves as they think their employer wishes them to. They will conclude that it is okeh to cut corners if he does not check them up sharply and train them to live up to the spirit of the cooperative program he has pledged himself to.

Frank Irving Fletcher once wrote a striking motto that should be the guiding policy of every local association member and that should be kept so prominently before his organization that it will be,come its guiding spirit. He said, "No philosophy has ever improved on the Golden Rule. The most gorgeous tapestry of trickery looks likea rag alongside the simple beauties of a square deal."

I'd just like you to listen to that again. It is the finest manner in which the thought has ever been expressed. "No philosophy has ever improved on the Golden Rule. The most gorgeous tapestry of trickery looks like a rag alongside the simple beauties of a square deal."

And so those are the three things, as I see it, that you have yet to learn in order to function successfully togefher in local groups. Not what cooperation will do,-you hale long knorvn that-but how to cooperate. Let me repeat them.

l. Compromise on program.

2. Set definite objectives, but keep ways and means of obtaining them flexible.

3. Train every man in your own organization to be just as fair and square always as you would yourself be.

And then remember just one thing more. It is fundamental to sound thinking in the building of local organiza- tions. Cooperation is not a sentiment. It is a necessity. You will either cooperate with one another i4 local organi- zations in the future or go without profits.

FRANK R. ADAMS RETURNS FROM ANNUALTRIP

Fglnk R. Adams, manager of the Chicago office of The Pacific Lumber Company, San Francisco, spent a week visiti{rg the home offi,ce and plants of the company, and left for Chicago on December 16.

-

RED CEDAR SHINGLE

The annual meeting of the Red rvill be held at the Olyrnpic Hotel, January 15.

CONGRESS

Cedar Shingle Bureau Seattle, on Thursday,

Fageol and Moreland Consider Lumber Jam, Like Oil Chaos, Merging of Manufacturin$ Points Sherman Act Weakness and Sales Organization

Recent rumors to the effect that Fageol and Moreland have developed plans for a merger have been answergd by a statement- releised from both Mr. L. H. Bill, president, Fageol Motors Company of Oakland,,and Mr. W. L' Morelani, vice-president, the Moreland Motor Truck Company of Burbank. This statement follorvs:

"A plan of consolidation rvill be presented to the board of directors of both companies the early part of January at which time the values and benefits of merging will be given definite consideration.

- "It is evident that the Pacific Coast and inter-mountain states will be the center of activity in a new era of transportation development during these prosperous-years that wilt follo* this present period. It is believed that the future destiny of business in the entire Pacific area' which includes great undeveloped markets abroad, offers even greater bpportunities for a strongly organized western manufacturer of transportation equiprnent.

"There is a definite need and rvidespread demand for a line of motor trucks aud busses built in the rvest by an organization with interests concentrated in the Pacific area. 'Western owners and operators rvant transportation equipment designed, engineered and built to meet their special requirements.

'-Plans are no\\' being made to take the necessary steps to build a manufacturing and sales organization to take advantage of the opportunities of this new period. Consideration is being given to the benefits of merging these trvo outstanding coast truck and bus builders into one stronger manufacturing and sales organization."

(Editorial in San Francisco Chronicle)

The state of the lumber industry, about which the government at Washington is exercised, is like that of the oil industry, only worse, probably. It is a chaos of disorganized production, uncontrolled competition, unprofitable to everyone and the devil take the hindmost.

Like the oil men, the lumber men know well enough what is the matter with their business and know what ought to be done to cure the trouble but, again like the oil men, the anti-trust'laws won't let them. Like the oil industry the lumber industry needs 'controlled production to stop waste and stabilize the market.

This cannot be done without agreements. Just let the lumber men try to make such agreements ! The Sherman act and the various state anti-trust acts hang heavy over their heads.

The government is sympathetic, just as it is and has been with the efiorts of the oil men to pull out of their slough of overproduction and disorganized marketing, but the antitrust laws tie Washington's hands' The action needed to put economic order in the lumber industry as well ,as .in lhe oil industry may be highly benevolent, good for the industry and for the country, but the Sherman act makes no distinction between benevolent agreements and wicked agreements.

This is the trouble with the Sherman act and its- progeny of state anti-trust laws. Its framers, intent on protecting free competition, did not foresee the economic changes which have now brought about a state where uncontrolled competition means merely demoralization to some kinds of induitries. Their vision did not take in a time when useful combinations would need to be promoted as well as vicious combinations repressed.

The Sherman act needs to be reframed in the light of the ronditions of the present.

J Con$ratulations

Vn^l Bowe, Los Angeles, Southern California representative of the National Lumber Manufacturers Association, has been wearing a big smile and passing out the cigars to his friends during the past ten days, the occasion being the arrival of a baby girl, Virginia Katherine Bowe, on December 20, at the St. Vincent's Hospital, Los Angeles' He reports,that Mrs. Bowe and the new arrival are doing nicely.

We manufacture and sell-Split Redwood, Ties, Postr, Shaker, Grape Stakes

"Let Your Light So Shine"

"A city that is set on a hill cannot be hid."

"Let your light so shine before men that they may see your good 1ry61165."-l\r[atthew v. 14-16.

If a dealer wants s..iptl."i",rlno.ity for advertising and VISUALIZING his product, let him go no farther than the above text. It applies just as fully and forcefully to the " operation of a retail lumber business, as it does toward the philosophy of living that the Master reflected on, when He uttered those words.

"A city that is built upon a hill, cannot be hid." Surely NOT. And a lumber business that is operated on so high and intelligent a plane that it DEMANDS the attention and COMMANDS the respect of the community in which it is located, cannot be hid either.

"Let your light so shine before men that they may see your good works." Just exactly rvhat THE CALIFORNIA LUMBER MERCHANT has been begging the retail lumbermen for year after vear. Make them SEE your goocl rvorks; meaning, your good stocks, your good service, vour good willingness to SERVE.

lVe used to tell the retailers at first, before they had begun to emerge from their shells and practice merchandising, that they acted like men who were AFRAID to let

people know that thev rvere in business. They never seemed to see the necessity for letting the "Light so shine," that men might see their good works

And as far as the giving of SERVICE, is concer.nedand mind you there are still lumbermen who scofi at the necessity of giving the customer anything but the GOODS -harken to this ;-"p61 the Son of Man came not to be ministered unto, but to minister."

Anything vague about that? The lowest ancl the highest rvho would REALLY succeed, must do so through the giving of SERVICE. The giving of service is a sacred thing, not simply a theory.

L,et's take these three thoughts home with us for a New Year Scriptural lesson on merchanclising. A lumber' dealer who builds his business on a lofty plane and high in the estimation of his fellotv torvnsmen, has the city that "canhot be hid." If he is to do justice to the possibilities of this business and of his town, he must exploit that business, letting his light so shine that all men-and women and chilclren also-will see his "good rvorks."

And he will demonstrate to his trade that his job is to minister, to serve, not simply to be a stumbling block for live business men to fall over.

Try it this year.

MY FAVORITE STORIES

Age not guaranteed-Some I have told fot 2O years-Some less

The Caddie's Viewpoint

He was a surgeon of national reputation. In matters of life and death he had-won lasting fame by the dexterity of his hand, the precision of his handling of the surgical instruments, the wonderful keenness of sight that backed up his marvelous mind and fingers.

But now he was in no hospital operating room. No white costume shrouded him. No respectful concourse surrounded him. He was clad in knickers and sweater and other habiliments of the golfer, and he stood on the Number One tee at the country club, ready to.staft his Saturday afternoon round of golf, while quite a gathering of waiting golfers and caddies stood waiting their turn.

The hands that could wield the surgeon's knife a hairls breadth in either direction, swung back the driver, there was a clumsy swish-and there was the ball, still untouched, upon its tee.

Again the club came back. Once more it swung. Buck ague had seized the famous surgeon. He missed it three inches this time. Quickly he swung again, and this time the club went into the ground well back of the ball.

And then from the crowd of caddies gathered at the sidelines came a hoarse whisper that everyone about the tee could hear:

"Gee ! How would'ja like t' have a guy like dat woik on ye'?"

Red River Organize Operations For The Winter Season

Organized for the season's logging and milling operations The Red River Lumber Company is going into the winter prepared to continue the present rate of production or to increase on short notice.

The saw mill has been operated on 45 per cent of capacity during 1930, cutting around 300,000 feet per day. This is the minimum that will supply fuel for steam requirements. Closer utilization of the log is continually cutting down the supply of wa.ste for fuel and steam for power, heat and gleam vats is a growing problem even with the addition of 10,000 Hydroeleitric hoirsepower.

The box factory is running one-half of one shift at the present time; the sash and door factory at 60 per cent of capacity, and the molding department at 5O per-cent.

The plywood factory is cutting 200,000 veneer feet (oneeighth inch thick) per day.

The log supply for winter is being accumulated and every indication is for continuance of piesent production. _ The logging and railroad departments of The Red River Lumber Company are operating on a very flexible basis.

Camp 57, fifteen miles west of Westwood, is a base camp and concentration yard. It is the western terminus of thi electrification and logging trains made up here are hauled on schedule by two 65-ton Westinghouse electric locomotives of Westwood.

An.all-electric equipped kitchen supplies the boarding camp. _Individual cabins are provided for families or singlt men. The men are transported to and from work in rail coaches motor-equipped in the Red River shops. The distance to the logging operation is from one to eight miles.

REilODELING

IS PROFITABLE

BNOWN'S SUPENGEIDAN CLOSET LINING

PROTECTS WEARING APPAREL ADDS RESALE VALUE

PROMOTES CONTENTMENT

MAKE ONE SALE

OTHER SALES V/ILL FOLLOV/ WITHOUT EFFORT

WRITE OR TELEPHONE FOR LITERATURE

HAplwgy sgl.tz\l{y

OAKLAND . CALIFORNIA

-_

^O_ne jam:ner and loading crew is being used, supplied by 12 futon Best caterpillar tractors, equifped with itre Rea River reveisible winch manufactured-bv the Electric Steel Cj., ,of_ Portland, Oregon. Fairlead arihes, equipped with the Athey bridged wheels have proven a revoluti,onary improvOment. The endless track of the Athey wheels permits operation in mud, deep dust or heavy snow as well is over rough, stony ground.

Since October first logging output has been increased and a surplus over daily mill requirements is being decked for use during the period of heavy snow.

With 50 tractors in reserve The Red River logging opera- tion can be extended on short notice.

A new railroad has been built headed northeast of Westwood. This will be the main line when operation shifts from the West Side where the cutting has -been done for the past _ten.years. In the meantime emergency extensions of logging operations can be thrown into action on the new line utilizing the most favorable sites with tractors and jammers.

Pirie Association to Prepare Structural Grading Rules

As a result of the joint meeting of the grading rules committees of the California White & SugaiPine Manufacturers' Association and the Western Pine Manufacturers' Association, held recently at Klamath Falls, Ore., the Califbrnia association will prepare grading rules for structural rnaterial, covering select and common joists, plank, beams, stringers, posts and timbers.

The new rules will not be in'corporated in the present grading rules, but will be issued in a separate pamphlet.

"Wetve got the factswe can prove to you that California Redwood merits your patronage.tt

Certified Architectural Woodwork

The following is a synopsis of a talk, the second of a series, given by Lester G. Sterett. Secretary Millwork Institute of California, over Radio Station KLX, the Oakland Tribune Station, Oakland, Calif.

The grorvth in influence and importance of the co-operative trade association has been one of the outstanding developments in industry in the years sin,ce the war. These co-operative organizations, which have had the backing of numerous governmental departments, have been voluntarily formed in some hundred different industries and represent a collective pooling of information and intelligence by the members of the industries concerned. They have, in the first place, enabled manufacturers to place in the hands of prospective users, in detailed and permanent form, the data or information that every buyer wants and must have in order to decide intelligently on what he shall buy. Secondly, these co-operative associations have developed, through collective effort, definite standards of tnanufacture: and in certain instances, methods have been evolved whereby the industry, through its Institute, has placecl its license stamp of inspection and approval upon the products of the respective manufacturers.

The fundamental idea of licensing or certifying the products or services of individuals and manufacturers is not a new one at all; and it is invariably predicated upon previously established standards or requirements. The professions have enjoyed this system for years and the public -velfare has been proportionately safeguarded. The medical and dental professions, for instance, require through state and national legislation and otherwise that their members conforrn to certain standards of knorvledge, experience and ethics before they are licensed to practice in these professions. Lawyers, school tea,chers, architects, and in California, realtors and contractors are likewise requirecl to obtain certain ,credentials or licenses before they can advertise themselves and practice in their respective vocations. We are all more or less familiar rvith these systems of certification ; and we have come to recognize them as public welfare systems-a protective tariff, as it were, against the unscrupulous or uninformed.

As applied to manufacturing industries, as stated l>efore, such systems of regulation have come into being chiefly

THERE IS A REASON

Why the largest mills are installing our IMPROVED AIR COOLED REFt'SE BURNERS.

WE ARE ABLE to care for yow requiremecrts for air cooled and brick lined refirse burtrersnew and used boilers of all sizea and typec.

SEATTLE BOILER WORKS

since the world rvar, became the necessity created by the unusual and rapid economic development and expansion in industry.

The Millwork industry of California, through its cooperative trade organization-the Millwork Institute of California-has developed for the benefit of architects, contractors, owners and others intelested in the building in' dustry, a publication known as tAccredited Standardi for Ar,chite,ctural Woodwork", which has created an authoritative standard governing materials, construction and u'orkmanship for milhvork products such as sash, doors, rvindow frimes, cabinet work and panelings, interior trim and the like, and their certification as "Architectural Woodwork".

The Standards are, so to speak, a set of mirimum grading rules for millwork products. They are in the hands of-every architect in the state of California and are being freely specified by them in connection with the rvoodrvork portions of buildings and residences.

- Predicated upon the "Accredited Standards for Architectural Woodwork", the Milhvork Institute of California has evolved a system of Certification whereby the Institute sets up a method of enforcement, that the Standards, rvhen spe'cified, will be strictly adhered to by the mantlfacturei supplying the milhvork for the job concerned.

Carefully selected wood'rvork manufacturers who, because of the high quality of their products and who conform to the lic&se-requirements established by the Institute, are authorized to label or stamp their products "Certified Architectural Woodwork", which official label or stamp is issued them by the Institute and l>ears the firm's individual license number. The official label is knorvn as "The Symbol of enduring value in rvoodwork".

-Whenever the millwork portion of a job is specified to be manufactured in a,ccordance 'rvith the provisions'of the "A'ccredited Standards for Architectural Woocln'ork" and so certified by the Millwork Institute of California, the architect, contractor or otvner rvill receive ttpon the com-

Lestcr G. Sterett

pletion of the job a Registered Job Certificate issued and signed by the Institute. This Certificate stipulates that the millwork products supplied by the licensed manufacturer concerned have been manufactured in accordance with the "Accredited Standards for Architectural Woodrvork" prescribed by the Millwork Institute of California. Furthermore, in the event any of the products concerned develop defects due to materials, construction or rvorkmanship inferior to the requirements of the said Accredited Standlrds, the Milhvork Institute of California guarantees their replacement by licensee.

There is no increased cost to you for Certified Architec. tural Woodrvork. The program- is designed solely for the protection of the buyer of milhvork, rvho frequently knorvs little about the methods of manufacture, against- illegitimate practices employed by the sometimes unscrupulous manufacturer.

When )'ou are ready to build, the Millrvork Institute of California invites you to have your architect .r1'rite "Certified Architectural Woodrvork" into the millu'ork soecifica- tions. Your architect is familiar with the program and either he or the Institute will give you further detailed in, formation should you desire it.

In closing, may lve drarv a familiar comparison for yon :

During years gone by, milk, which is thi principal procluct of the dairy industry, was in many instances produced amid notoriously unsanitary conditions. The cattle rvere unscientifically fed and cared for, the attendants were none too particular in the matter of cleanliness; handling, bottling and distribution were gone about carelessly.

The public paid a tremendous price for such unregulatecl practi.ces, chiefly in terms of infantile mortality. As a result of the continuous efforts on the Dart of leaders in that industry, all this has changed. Cattie now are given care and attention bordering on hospital care. Sanitation is observed in all departments. So that now, with quite reasonable security tve accept Pasteurized, Certified or Guaranteed milkwith a confidence that they are all produced in accordance rvith established standards, adequately enforced.

In the use of milhvork. have you ever exDerienced difficulty with the operation of doors ancl drar,r'ers ? Have yon never found them to warp, bind, and stick instead of operating freely? You doubtless have at the expense of at least a justifiable use of ill temper. These difects are not inherent inwood-far be it from such. They are invariably caused bythe lack of proper care during the process of mannfacture and fitting. Certified ArchiteCtural Woodwork places the responsibility for proper manufacturing methods upon the Industry and you Jre thereby protected in this respect.

As you would not consider using milk produced under conditions rvithout regulation, by tlie same token the Millrvork Institute of California invites you to insist on Certified Architectural Woodwork

- Latgest Sandblasted Panel

Said to be the largest sandblasted panel ever made, a panel of California White Pine decoraled with a covered ryaggn pTtlre done entirely by the sandblast process by the Red River Lumber Company at their plani in Wes[- wood, Calif., has been on display in the windows of the State Chamber of Commerce in the Ferry Building, San Francisco.

The panel measures five by ten feet, and the picture was made with three stencils superimposed to give four elevations of surface.

The display attracted the attention of the many thousands of people passing through the Ferry Building. -

lVendling- Nathan C.,o. \

SAN FRAT{CFCO

Wholesalers of Douglas Fir Redwood

California White & Sugar Pine

lf you have never had

Let us sell you a car. It can bemixed with any other items of Old Growth Yellow Fir worlced uppers.

Main Officc: A. L Hoover, AgL San Francisco Los Angeles

I l0 Market St. Standard Oil Bldg.

First introduced 4 years ago

largest seller on market

-now

Largest seller, fastest seller, because b e r t. Guaranteed X)/o or more red heartwood with \@Vo oll content. And packed in metal-bound cartons for good measure.

For qaotatins and literature aild,ress Calilornia distributors:

E. J. STANTON & SON J. E. HIGGINS LBR. CO.

Loe Angcler San Franciaco

WHAT HE MEANT FEARING THE

A certain church deacon was that I don't neck" portance that when he was ill was posted outside H+"You're mistaken the church regarding his cgrfditi On the final day of his illness, it r,ead:

She-"Before we start this \rrant you to understand

ANOTHER

TEN COMMAND

of so much imShe-"About not fle-"No. About ng?" ng this ride."

"Two o'clock. very low." Jones sinking fast."

"One o'clock.

"Three o'clock. Jones dead."

A passing wy{who stogped to read the bulletins, added thc following/ f I

1. Don't lie. It wastes mY time to catch you in the end, and that is

Here is a list of "ten commandments" It was signed-"fhe Boss." sounds good. . I am sure wrong end.

2. Watch your work and not the work makes a long daY short; and makes my face long.

A long day's short day's work

"Seven o'y'lock. Grea[ dxcitement in Heaven. Deacon Jones not fet arrived. Tn" worst is feared."

THEY DNBAU OF FARMS

3. Give me more than I exPect, than you expect. I can afford to can increase my profits.

4. You owe so much to Yourse

I will give you more your pay if you that you cannot afford to owe anyone else. Keep out of , or out of my emPloy.

5. Dishonesty is never an t. Good men, like good women, never see temP when they meet it. in time you'll have a

6. Mind your own busi and business of your own to mi

7. Don't do anything that hurts your self-resPect. to steal for me is willing to Any employee who is willj steal from me.

8. It is none of my what you do at night, except when the things do at night affect the things you do in the daytime. f

9. Don't tell me what I like to hear, but what I ought to hear.

10. Don't kick if I kick. If you're worth keeping, you're worth correcting. I don't waste time cutting specks out oI rotten apples.

SAMARITAN?

One of the rear tires of her car was flat, and she was in plenty of trouble, when she hailed the passing motorist.

"I wonder if you'd help a girl in trouble?" she asked.

"Sure," he grinned cheerfully. "What sort of trouble do you want to get into?"

I They dream of farms, those city folk Who know tt$ gdeat town's heavy yoke, Who on theif flesh feel everY stroke Of trrade's unfagging whips; They dream'of farms and maple trees, Of clover fields and drowsy bees, As those sid exiles far from seas Dreary still of ships. ;

They drqm of farms, of soil and sod Where tSeir forefathers, farmers, trod And shai,ed the mystery with God Of givini gre'en things birth. They lon[ to leave the city shrill, Where sdg,rls are ground in greed's great mill, They wan\ to find and own and till Their 3{rare of earth.

I -Mary CarolYn Davies, G , when the Creator had made all good things, there still some dirty work to do. so lle made the beasts reptiles, and poisonous insects. When He had had some scraps that were too bad to put into the httlesnake, the hyena, the scorpion, and the skunk. So put all these togethef, covit in selfishness, marked it ered it with meanness, with a yellow streak, produced the chuckling sap who darts into a parkin while the car ahead is pre-

THE PARKING

Late on the aiternoon of the Sixth paring to back into s Small Operator.

S. F. Hoo Hoo Club Entertains ,/ 175 Children

One hundred and seventy-five children, some of whom rvere from the McKinley Orphanage, the St. Francis Day Home, and the-Holy Name Day Home, and some selected by the Parent Teachers'Association from needy families in the city, rvere entertained by San Francisco Hoo Hoo Club No. 9 at their annual Christmas party, held at the Elks Club, San Francisco at noon, Tuesday, December 23.

A large attendance of club members and guests representative of all branches of the lumber industry was on hand, and the party was a great success.

Through the courtesy of the Shell Oil Company the entertainment was provided by "Captain Dobbsie," Hugh Barrett Dobbs, whose Shell Happy-time program over station KPO is familiar to all radio listeners.

The entertainment program started off with the Harriette French orchestra, which played throughout the luncheon and whose playing drew many appre,ciative remarks from those present. The members of the orchestra are Harriette Ft9":lt, violin; Vernal Deane, cello; Gertrude Bussey, bass, and Mildred Bailey, piano.

After luncheon Dobbsie gave a short talk to the children and introduced Rita Gould, R.K.O. star, rvho talked and sang'.

Sam'bo. Ed and Nlandy followed, and the kiddies got a Iot of fun out of their act, in which they played different instruments and coaxed music out of bottles. balloons and other objects.

President Jim Farley presided, and at the con.clusion of the entertainment thanked Captain Dobbs and his stafi for their splendid contribution to the success of the party. He thanked also the firms that contributed funds. and all who assisted in the arrangements.

Al. Nolan, of The Pacific Lumber Company, acted as Santa Claus, and every 'child received a suitable present. Past president Eddie Peggs, of W. R. Chamberlin & Co., helped Santa in the distribution of the gifts.

Frank O'Connor was.chairman of the finance committee. C. C. Stibich was chairman of the entertainment committee. Floyd Elliot and Howard Gunton made the arrangements for getting the children, and Mrs. Floyd Elliot assisted in obtaining the children through the P. T. A. The Shell Oil Co. supplied a bag of candy and a balloon for each of the children.

Vicegerent Snark Bert Bryan, of the Strable Hardwood Co., Oakland, attended and was introduced by the president.

President Jim Farley and Secretary Edw. Tietjen deserve special mention for the manner in rvhich they rvorked to make the party a su,ccess.

,/ Hold Annual Christmas Dinner

The California Panel & Veneer Company, Los Angeles, held their annual Christmas turkey dinner at the compiny's plant, Wednesday noon, December 24. Twenty-eight attended the dinner which included the employes and their families. Harry V. Hanson, Secretary of the company, acted as Santa Claus and everybody .r,vas remembered with a present.-

FIRE SWEEPS PLYWOOD PLANT

Fire-caused a loss of $50,000 in the plant of the Consolidated Plywood & Lumber Company it Aberdeen, Wash., December 17.

'The Western"

GARAGE DOORS

Per Peir, GlazedLiat Price. $3f .25

Wectern Sash Gl Door Go.

lY. R. CHAMBERTIN & C().

WHOLESALE LUMBER

FIR and REDWOOD

SOUTHERN CALIFORNIA SALES AGENTS FOR

THE TIITLE RIVER

REDIY()()D C().

CR^A,NNELL, HITMBOLDT CO.

OPERATING

STEAMERS:

W. R. Cbamberlin, Jr.

Stanwood

Phyllir

Barbrn C

OFFICES:

Hcad O6cc

105 Mateon Bld3.

S.A,N FRANCTSCO

LOS ANGELES

2t2 Chambor of Comucrcc Bldg.

PORTLAND-I2IO Ycor Bld3. SEATTtE{rd rYhitc B-Ift.

Red River Witl Manufacture Hardwood Panels

JAn announcement of importance to the plywood industry has been made jointly by thi Red River Lumber Company, of 'Westwood, Calif., and the United States Plywood Company, Inc., of New York City, that they are now manufacturing at Westwood hardwood panels faced with birch, mahogany, oak, walnutr gufir and other fine woods.

The large manufacturing facilities of the Red River Lumber Company backed by its extensive holdings of California white and sugar pine are thus allied with the distributing organization of the United States Plywood Company, Inc., with warehouses in New York, Boston, Philadelphia, Detroit, Jamestown (N. Y.); Baltimore and Los Angeles. Both companies have established high standards in their respective fields and the new product is the result

of an extensive resear,ch for improved quality.

The United States Plywood Company, Inc., for the past five years, has used the Red River California white and sugar pine cores, and cross banding for their best hardwood panels. The announcement states that this preference \Mas based on their own expeiien,ce and that of their customers, also that the Red River Lumber Company can provide a dependable product in quantities that can supply the large demand for a panel of the highest quality at an economical cost.

This improvement in quality, it is stated, will not be accompanied by an increase in price. The manufacturing and distributing facilities of the two companies will permit many economies and assure sufficient service to the trade.

Flow's This For a Millwork Order

The following is the actual copy of correspondence that recently was exchanged between a sash and door house and a rural prospective customer, only the names and addresses being left out. It brought lots of giggles to the sash and door office.

Gentlemen: Pleas cend to Smith Bros company cod Tow hundered feet unfinished picture molding, Spec 2 in, hoping to have your prompt atantion, No. 507. Signed Smith Bros.

Smith Bros.

Gentlemen:-

Your order of the 26th asking lor 26 feet unfinished picture molding No. 5O7 2-1n. has been referred to us for attention. Regret to advise that rve are unable to find any molding design No. 507. If you rvill send us detail advising

what kind of wood you desire lve for you.

Signed

Sash & Door Company.

Gentlemen-

shall be glad to run it

Sash & Door Co.

In regard to my auder of raw pi,cture molding or unfinished as stated in your letter, regret ng desigen No. 507 2 in molding, are was unable to find it in stock, (was very sory as 507 happens to be my poast office box number and not a spesified molding. I wont a groved torv inch molding, tow hundred feet of same via express as to the grooves is do not make much difierance as they are prety deep the molding will be used to fraim oil pantings also find wood enclosed that I wish the framing made of.

Signed Smith Bros.

"Let's Meet I93L With Optimism" Says Jimmy Atkinson

Ias. E. Athinson

That Jas. E. "Jimmy" Atkinson, district manager of the rail department, and in charge of jobbing sales out of the big distributing yard of the Chas. R. MCCormick Lumber lompany, San Francisco, is optimistic regarding business in 1931 may be judged from a letter which he recently sent to the retail trade, and whi,ch reads in part as follows:

"While old man 1930, alias "economic depression", "pessimism", etc., i.s about to leave us and we are preparing to close the door behind him. we find ourselves confronted with a stranger anxiously awaiting to enter. Our friend is already on .the threshold and there is notime like the present to formulate plans for a rousing welcome. Let's meet him rvith a lot of "pep" and enthusiasm and have the ceremony consist of plenty of optimism, hard work and sincere endeavor on our part to make his year's visit one of joy, happiness and prosperity for all.

"Let's assist Mr. 1931 in making the lumber business better and pass the usual New Year's resolutions convincingly to ourselves.

"Let's resolve to put forth conscientious efforts to create a wider field of distribution to increase the consumption of lumber. Do not forget every piece of lumber sold means assistan.ce to the livelihood of thousands of men and their dependents.

"Let's resolve to extract ourselves from the mental rut into which we have fallen, ,cease talking of "hard times" and convince ourselves conditions are as rve make them."

Change of Name

Effective January 1, 1931, the firm of Barg Lumber & Shipping Co., San Francisco, will be known as Barg, Ziel & Co., it is announced by the partners of the firm, H. Henry Barg and John G. Ziel. No change has occurred in the ownership, personnel or policies of the concern.

West Coast Issues Rail Freight Rate Map

Seattle, Wash., December ll.-A c,olored map showing graphically the application of rail freight rates on lumber, shingles,_ plywood and doors shipped flom the Douglas fir legion of western Oregon, Wasliington and southeri British Columbia to points throughouithe United States was issued recently by the West Coast Lumbermen's Associa- tion. Single copies have been sent free to the West Coast lumber industry. Additional copies are supplied on the basis of 50 cenis per ,copy to Association subscribers and one dollar each to others.

Lumber industry traffic managers and railroad freight men and officials have given the map warm praise. Ttre map was compiled by the Traffic Department of the Association, and is the result of niany months of careful research_ and compilation. It is intended to graphically por- tray the great mass of freight rate information contained in West Coast Lumbermen's Association Lumber and Millwork Rate Books. It is not intended as a substitute for su.ch authorities, and those to whom ,copy of the graphic rate map have been sent have been urged always to use the Rate Books in preference to the graphi,c portrayal.

- By an appropriate legend and destination group colorings the map is readily comprehended. Tables showing backhaul rates from Atlantic Seaboard ports to principal points ' i! Illinois, fndiana, Michigan, Ohio, PennsylvaniJand New York; also point-to-point rates from Oregon and Washington mills to California, Nevada, Arizona, and NewMexico are included. There was also forwarded with the map a table showing delivered costs of items (indicated by their estimated weights) in Douglas fir, West Coast hemlock, Western red cedar and SitkJ spruce, ac,cording to the freight rates indicated in the table.

The size of the map is 22x34 inches, convenient for use. as a desk map. The,colors graphically indicate the applica- tion of the rates, but the lettering of some of the pla-es is somewhat difficult to read. Providing the detail is desired from the map, it will show up fairly clear by using a reading glass. Considerable detail not otherwise available on the map may be brought to light by using the state maps reproduced in issues of the "Blue Book" published by the National Lumber Credit Manufacturers Corporation. The map was reproduced from a drawing 47x72 inches in size, and is a more than four-to-one reduction. It is issued in the largest size that could be reproduced in the Pacific Northwest.

A. L. SINE VISITS LOS ANGELES

A. L. Sine, Albuquerque, N. M. lumber wholesaler, was a Los Angeles visitor ,over the Christmas holidays. Mrs. Sine accompanied him on the [rip.

Hundred Trucks Parade Los Angeles Streets With Large Lumber Order For Universal Studios

An order of over 600,000 feet ofFir and Redwood lumber, filling 101 trucks, was delivered in a solid parade to the Universal Picture Corporation, Universal City, Calif., on Monday, December 29. The lumber was furnished by the Hammond Lumber Company, Lounsberry & Harris, and the E. K. Wood Lumber Co. of Los Angeles. The material is to be used in the construction of new sound stages, in the erection of a number of large sets for pi.ctures which will be filmed during the month of January, and for general repairs. Carl Laemmle, president of Universal Pictures Corporation, decided to advance the date of their lumber purchases, buying the entire amount at the present time, which is in line with President l{oover's campaign to stimulate business and furnish employment during the winter months.

Lumbermen Bring Christmas V Cheer To Children

l,os Angeles Hoo Hoo remembered the tubercular children at the Olive View Sanatorium at San Fernando, Calif., on Monday afternoon, December 22. For the past several years, the Los Angeles ,club has been sending the children magazines, books and Christmas tree decorations, and during the past year they also donated $75.00 towards the children's playground fund. This year the club renewed the magazine subs,criptions, purchased more books and Christmas tree decorations, and plan to purchase more equipment for the playground. The lumbermen met at the offices of the Kerckhoff-Cuzner Lumber & Mill Co., San Fernando, at 2:ffi p.m., thence proceeding to the sanatorium.

The Christmas Party Committee included the following: R. S. Osgood, Chairman; A. W. Koehl, W. B. Wickersham Clifi Estes, T. B. Lawrence, Harry V. Hanson, Floyd Dernier, Glenn Billheimer, Frank Curran, A. L. Hoover, Herman Rosenberg, B. W. B,yrne, Kenneth Smith, Ross Blanchard, Carl Shufelt and J. E. Martin.

The Hammond and E. K. Wood trucks assembled at Wilmington and proceeded to Alameda and Washington Streets, Los Angeles, where they were joined by the Lounsberry & Harris trucks. From this point, the parade started at 9:00 a.m. and proceeded over Washington Street to Hooper Street, Hooper Street to Twelfth Street, west on Twelfth Street to Hoover Street, north on Hoover Street to Eleventh Street, west on Eleventh Street to Vermont Ave., north on Vermont to Hollywood Blvd., west on Hollywood Blvd. to Highland Ave., thence north on High- land to Cahuenga Blvd. to Universal City. The trucks reached the studio at noon, the last load being unloaded well after 5 :00 p.m. As the parade proceeded along its route, it created considerable interest and attracted a great deal of attention.

C. J. Hogue Back From the Argentine

C. J. Hogue, manager of the West Coast Lumbermen's Association Trade Extension and Field Service Department, has returned to Seattle following completion of several weeks of trade extension work in the Argentine in cooperation with L. E. Fonce, manager of the Douglas Fir Exploitation and Export Co. The calls made by Mr. Force and Mr. Hogue resulted in an exchange of information with important lumber users in the Argentine which is expected to react materially to the benefit of West Coast woods. Information was developed on lumber use practices of railroads and builders, lumber requirements, experience of various concerns in using Douglas fir, the economic situation, sales promotion opportunities and other sales factors. Mr. Hogue is now preparing a detailed report of his findings and recommendations, which will be issued later bv the Association.

ABBEY'S REGISTER AND YEAR BOOK

Western Logging, Lumber and Vood Using Industry. 1930 Edition Now Ready

Covers all srates !(/est of the Rockies, Britigh Columbia, Alarka, Philippines and Hawaii. fndustries include Logging Operations, Saw Mills, Shingle Mills, lfoodworken, lfood Preserving-Plants, Manufa-cturers of Boxes and Bor Shooke, Cross Arms, S"rh, Doo"r, Frames, llandles, E:celsior, Veneer, C.ooperage, Futniture, Pulp .and -Paper, Lumber Wholcsalcn, Brokers, Buyers, Company General Siores, Company Hotels, C.amp C,ommissarier, Camp Mecr or Boarding Houses and County Commissioners.

Abbey'r Register ia not rimply a directory of leading operations, but licts,both_large and,!-all; consequendy, it contains lPProrimatelylooy'o r,ite nai.s than any siriilar book published. Tliers are nany splendid selling and buying opportunitier among the rruall and medium sized operations.

Abbeyts Registcr chows perronnel, capacity, equipment, rpecier of wood cawed and all other infornation necesary to -enable the rcller to rclect ptorp"--tr intelligenily, and buyerr to'plale-orderi and inquiries with ry-r understanding- of what .h: -tI can supply.

its J25 p"ies and over 10,000 listingr, maLes ar "open boolc" of thc vact Vert".n Lurnbcr Indurtry.

Order your copy today.

Pride of home ownership is one oJ the rtrongeot of all civilizing infuences and is one dominating factor for happiness, contentment, love and devotion, arcuting perpetual protection.

The more distinctive and convenient you build your home the greater witl be its attraction, and surely if this ideal plan will meet and care for yout requirements you will be making no mistake in adopting it to build from.

Plans for tfiis atcactive home can bc furnished by thc Lumbermen's Service Association

Fay Building, Los Angeles

Plan No. r+oz

Community Christmas Tree at Westwood

Westwood, Calif., Dec. 26.-Santa Claus made his annual visit to "The Home of Paul BLlnyan", and was able to state upon his departure that there 'ivas not a child in the town who had not received at least one present and a box of candy.

Under the direct supervision of H.A. Smith funds rvere raised and the community Christmas tree was set up in the lobby of the Westwood Theater. A free show of the latest talking comedies and cartoons filled every one of the 1100 seats with excited children and their adult guardians.

After the show as the children filed out each one was given a box of candy and a toy. Dolls and dishes for the girls, mechanical toys and guns for the boys. Over 90C) children r,vere taken care of at the theater and the surplus toys and ,candy later distributed wherever the committee could find a child who had not been able to attend.

In addition to the children's Christmas, 85 "Cheer Baskets" containing Christmas dinners lor 456 persons were distributed.

The funds were raised by contributions from various lodges and community bodies with The Red River Lumber Company furnishing all purchases at half price.

Weyerhaeuser Sales Co. Hold Annual Stockholders and Trustees Meeting

Spokane, Wash-The Weyerhaeuser Sales Company had its annual stockholders' meeting and annual trustees' meeting in Spokane, Washington, December 17. George R. Little of Winona, Minn., was elected as the new trustee to replace George S. Long of Tacoma, who died August 2. With this exception, all of the trustees were re-elected and all of the officers re-elected.

I. N. Tate of Spokane, general manager of the sales company, reported that the 1930 ,cut was 1,250,000,000 feet, which was 10 per cent less than in 1929. Partly due to the small stocks which are now in the hands of retailers, Mr. Tate predicts a gradual improvement in the lumber world beginning with the first of the year.

Officers re-elected were: President, F. K. Weyerhaeuser, Spokane; vice-president, Ff H. Irvine, St. Paul; secretary, A. W. Laird, Potlatch, Idaho; treasurer, J. P. Weyerhaeuser, Jr., Lewiston, Idaho; and general manager, I. N. Tate, Spokane.

Trustees are R.M. Weyerhaeuser, Cloquet, Minn.; H. H. Irvine, F. K. Weyerhaeuser, I. N. Tate, J. P. Weyerhaeuser, Jr., F. R. Titcomb, Tacoma; W. H. Peabody, Everett; E. H. O'Neill, Snoqualmie Falls; A. L. Raught, Jr., Longview; C. A. Barton, Boise; A. W. Laird, H. C. Hornby, Cloquet, Minn.; G. F. Jewett, Coeur d'Alene, Idaho; G. R. Little, Winona, Minn., and H. J. McCoy, Sandpoint.

The executive committee for 1931 will include President Weyerhaeuser, Vice-President Irvine, General Manager Tate and Mr. Little.

y'rc. Wood Lumber Co. Will r Open Yard at Long Beach

The E. K. Wood Lumber Co., who recently purchased a piece of property at 3754 East Anaheim, Long Beach, is erecting a new modern lumber yard that will be open for business shortly after the first of the year. Howard Curran, who has been connected with the company's Los Angeles office, will be in chilge of the new yard.

Our Own Loggrog. Milling - Transportation and Distributing Facilities

THAT IS THE REASON FOR GOOD LUITBER

FROM Consolidated Lumber Company

Vilnington

Lor Angeler

Dirtributorr of Creoroted Lumbcr, Piling and Polcr.

ttOnly the Piston rnovestt

Yz to 2-lrnch Drilling Capacity.

Veights 10 to 20lbs.

Priced at t100 and up.

Electrlc Drlllr' All Slzcr

Portable Gr{nderr and llcnch TY?cc

Goncrete Surfacem

Strand Fledble thattc and Equlpnclrt

Electrlc lland Sawt

Sandem . Pollrhcm . Buflem

(TheCleating Hourc)

This Column of "Wants" and "Don't Wants" is fon

The Fellow Who'Wants to Buy

The Fellow \Mho Wants to Sell

The Fellow Who Wants to Hire

Rste: 82.50 p cofurna incl The Fellow

\ilho Wants to Be Hired

LADY STENOGRAPHER WANTS POSITION

FOR SALE

Planing Mill Machinery for sale. All modern, new 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndiki E460.

Bookkeeper

Creditman

WANTS POSITION

Sales Promotion Ideas

Experienced Line Yard Manager

Plan Book

Advertising

Make your yard center for owners and contractors WISHES POSITION.

Address Box C-360. care California Lumber Merchant

WANTED HARDWOOD SALESMAN

Have opening for man thoroughly acquainted with Hardwood conluming trade, Los Angeles and vicinity. Twohy Lumber Co., WEstmore 8746.

Young lady with several years' experience in the lumber business, m.ill and wholesale, wants position with Los Angeles lumber firm. Familiar with all office details. Address Box C-357. care California Lumber Merchant.

MODERN YARD FOR S,ALE

Modern Yard for sale, near Los Angeles-investment aroundtwenty-five thousand, sales sixty to seventy thousand per year. Good reason for selling. Address Box C-358. care California Lumber Merchant.

YARD MANAGER \JiIANTED

Experienced retail lumberman lvanted to manage yard close to Los Angeles. State age, lumber exPerience during past ten years, and references. Address Box C-359, care California Lumber Merchant.

GOOD PAYING LUMBERYARD FOR SALE

Good paying lumber yard for sale on Monterey Peninsula. Investment around tlventy-five thousand-sales sixty to eighty thousand per year. Good reason for selling. Address Box C-361, ,care California Lumber Merchant.

New Stress Figures for Poles

Washington, D. C., Dec. 22.-Another, and a most important step forward in standardization practice, has been taken, according to announcement by the American Standards Association, of New York City. It concerns the ultimate fiber stresses for poles, of which the public utilities companies of the United States require annually approximately four millions for use by telegraph, telephone, railways, and electric light companies.

To visualize the importance of this pole industry and how important it is to know as nearly as possible the burden which the poles can bear when laden with wires and subject to pressure by wind, snow, sleet, one may imagine all these poles placed end to end; and he would find that the total length would circumscribe the earth at the equator and there would be sufficient poles remaining to pierce the earth from pole to pole.

The new American Standard values for the strength of wood in the form of poles are as follows: Creosoted southern pine, 740O pounds; chestnut, 6000 pounds; western red cedal, 5600 pounds, and northern white cedar, 3600 pounds per square inch. As the greatest stress upon the pole ociurs immediately above the line where it enters the ground it is at this point the figures most critically apply.

Under the provisions of the National Electrical Safety Code the new values automatically replace the old figures

of 6500 pounds for dense yellow pine, and 5000 pounds for other yellow pine, chestnut and western red cedar, whi,ch have been in general use by pole line engineers. Northern white cedar remains unchanged.

The new standards are the result of an extensive study conducted by the American Standards Association's Sectional Committee on Wood Poles. This committee was organized in 1924, under the sponsorship of the telephone group, embracing the Bell system and the United States Independent Telephone Association. The Chairman of the Committee is Dr. R. L. Jones, Director of Apparatus Developrhent in Bell Telephone laboratories.

A partial list of the membership of the committee includes representatives of the American Telephone and Telegraph Company, the United States Independent Telephone Association, the Western lJnion Telegraph Company, the Postal Telegraph-Cable Company, the National Electric Light Association, the American Institute of Electrical Engineers, the Ameri,can Railway Association, the American Electric Railway Association, the American Society for Testing Materials, the U. S. Bureau of Standards, the U. S. Forest Products Laboratorv. the American WoodPreservers' Association, the Westein Red Cedar Association, the Northern White Cedar Association, and other pole producers.

DBY LUNIBDB

Dependable construction material that has been proved by Architects and Contractors in thousands of construction jobs . Lumber that possesses greater strength bbcause it is dryr and durability because all the germs of decay and rot have been destroyed in the drying process.

Here is lumber so marked that your customers can be absolutely sure that it's thoroughly DRY . . because the C. C. & C. C. trade mark appears ONLY on thoroughly Kiln Dried Lumber.

Let us quole on gour requiremenls, CO rAI!

S.A,NTA FE LUMBER

(A. J. "Gus" Russell)

Distributors in Calif ornia and Ari:on(l

General Ofrices: Su Fracirco, Califomia St. Clair Building

16 Califomia Street

SANTA FE LUMBER

(A. J. "Gug" Ruscll)

Distrilttttors in Calif ornia and Arizotw

So, Califomia Offices:

Los Angeles, Califomia

809 Pacific Electric Building

Bruce L. Burlingme, Agent

A New Year And New Business

While the volume of business is not what we might reasonably expect we believe there are fundarnentally improved conditions pointing to more profitable business for the new year.

Our industry has gotten together and cleaned house. [Jneconomic methods of doing business have been practically eliminated. Therefore, whatever the volume, business can and will continue on a profitable basis.

The Hipolito Company is in a better position than ever to render real constructive service.

Hipolito Window and Door Screens

Hipolito "De Luxe" window and door screens still rnaintain leadership with dealers, contractors and home owners because of inherent value. They are expertly made of California sugar pine which will not shrink or warp. Famous for their "corners of strenglfi".hardwood dowels set in waterproof glue.