Years hence the people of the earth will read from history: "Men of science discovered and perfected a material strong as stone; that vied with steel.-. in its resistance to strain; moulded as easily as sculptorts clay; resisted water and wind, cold and heat; that endured down through the ages. Men put it to myriaduses--building of it works of enduring beauty. Its name is ttPlastite.tt
lal0a
USE PLASTITE WHEREVER PORTLAND CEMENT IS SPECIFIED. Plastite is a waterproof cement. It embodies all the inherent qualities of Portland Cement and in addition offers a positive and permanent resistance to water.
724 SOUTH SPRING STREET LOS ANGELES, CALIF.
Read how the inherent tendency of wood to expand or contract with changes in moisture content is scienti{rcally neutralized in these remarkable doors. Learn ho'"v to obtain doors that are genuinely trouble-proof, regardless of climatic conditions.
| ,AMINEX stiles and cross-rails are builc up on a core of blocks with grain so crossed that expansion and contraction are neutf alized. Flarvless sheets of rvood are cemented permanently to these cores rvith secret-formula Laminex cement, ivhich is absolutely waterproof and actually stronger than wood. Laminex door panels, rvith the adiacent lar.ers running cross-wise, are also waterproofcemented u'irh the same pou'erful adhesive. Larger dorvels are usEd in uniting rhese stiles and'crossrails of Laminex doors. Many doors have dorvels that are only /2 inch in diameter. Laminex doors have /( inch dorvels that are 5 inches long. These over-sized dowels gtve 5o/6 morestrength and 3o/o greater holding surface thantT2 inch dowels. There are four of these j(rnch dowels, where the stiles meet the bottom rail in a Laminex door. instead of the three half-inch dowels in ordinary doors.
Laminex cloors are moderatell priced, despite their beaun' and their trouble-proof serviceabilrt\'. Proqressive distributors can supply'you frbm their ample stocks. ii t'ou "re unable to get Laminex doors frotn 1'our iobber, write us and we rvill give vou the natne of a iobber rvho .vill supplv you.
Tnr Wnnnrpn., Oscooo Co.
Tacoma, \\rashington.
Gentlemen'.
Please send me your new book with complete information on Laminex doors.
Name
Addres t...,.-.. -.. -......
Citl
Please send details .State. of your dealer sales plan.
t-
DO-ruaa"rrful is Laminex construction, that Laminex doori". mav be soalied in water for days pt a iime, without warping, splittingior comlng apart. In fact, the. sbaking. of Lamtnex doofs ln water ls a test that is frdqirently made by distribucors and rerail'lumber and millwork dealers to prove:that Laminex construcrion is ibsolutely immune to any Fondition of dampness
In da^mp climates, or when doors are install-bd before plaster is thorouehly dry, ordinary doors mav srvell. wai'p. or split, but no ', tn"rt.. whit the ciimate or .l how green the plaster, a Laminex door will neler givei trouble.
i r j .: t Tln famous, f,aminex door. , soaking test, ch;t retail {ehl- i ers riake pfubliclv in all parts - of the coqstrvr prdvs5'1hxg dampness will never make a Leminex door warp, split or come aDltt.
He.e ri,e show the old relialle two-panel door, as buiit hy the L-aminex method-a s;bugd strucrural design. Sfe have added the non-warping advanrages of laminarion, with all parrs .firmly welded- rogerher"by rhat ,powerful adhesrve, Lamrnex waterproot cement.
Each genuine Laminex door bears the name ''LAMrr.rsx" and our yellow replacement guaranree label. The door must malie good, 6r we will."
Tell your trade it cosrs more te refir, refinish and Eehz;ngorle ordinary door than ahy slight addi, tionafpribe thdy might have to pay forijminex
renang one door tnan aky tionafprice mighr to pav for ijminex doors throughout atientire housi. Any rhinking {r()ufs rrrfougrrou[ alr gnlrre rlousc. n ny tnrnKln.g ,per.sgn wil.l3g*e9 that. it is far.;rviser ro play safi ind insrall Liminex doors in ihe firsr fhie.
Hardwood Trim Makes a House Homelike.
Talk this to your customers and you will sell more trim.
Stanton's Manila Brand Philippine Mahogany is especially beautiful and economical.
Let us all preach to home-builders the gospel of more hardwood trim.
It's a short story. Lumber looks just like it did two weeks ago, with one or two small exceptions. No' 2 flooring, which has lagged all summer, went up a lot in California. Since it had been selling fot less than the strips from which it is made, the rise was expected, and this item simply went up to about the level of the rest of the market.
Buying is slow inCalifornia-all over California in fact. The buying is being done hand-to-mouth- That's because the seillng is being done that way, and the trade isiust buying what it needs. Unsold lumber on the docks is just about what it was two weeks ago.
Building permits lor Los Angeles for the first three weeks of the month were slightly above those for the same period of the ptrevious month, and shipments into
Appointment of an experienced retail lumberman as field tn"nag.t for the associatlon was recommended by a. special comm-ittee in their report to the meeting of the directors of the California Retall Lumbermen's Association, held at the M4rgaret Baylor Inn, Santa Barbara, August. 18.
On thE suggesiiott of Frank Burnaby {re presijlent..wal authorized to*lnvite the secretary of the Chicago Retailers' Association to attend the convention in November to explain in full the workings of the plan used by his organization.
The secretary, Mrs. J. E. Fraser' was authorized to attend the at nuai'conveniion of the National Retail Lumber Dealers' Association to be held at Chicago, October 24 to 26. and, also to attend the Con{erence of State Secretaries, to be held the day before the national convention.
Paul E. Overend, field representative for the association, presented the semi-annual ieport of the Insurance Service Department.
Th" follo*ing were present: Paul Hallingby, president; Frank Burnabyl Beverly Hills; Chas. Curran, tomona; Elmore King, Iiakersfieldi C -W.. Pinke-rton, Whlttiqt! F' bean Presiott, Fresno ; Earl White, Oakland; H. L' Wills, Gitioln: Verne Whitson, Santa Ana; F'rancis Boyd, Santa Eitbii"; O. W.Hamilton, San Diego-; P. M' P' Merner, Flo etto; H. A. Lake, Garden Grove; I. E. Neighbor, OakL"a; n. b. Wttit", Riverside-;- A. J. Stomer, Sawtelle; P. 6. O".t.tta, Field Man, and Mrs. J. E. Fraser, Secretary,
San Pedro for the same period were on a level with those of the preceding month.
In the national lumber situation, things are strong. Very strong. The Labor Day shutdown for the entire United States will cut a considerable figure, as the shutdown this year will be greater than usual at most mills. Northwestern mill stocks are low, yard stock orders from general territory have increased, lumber is hard to buy, and the chances are that the generalmarket will strengthen in the next month, as the farmers close their harvest season all over the country.
The reports of the National Lumber Manufacturers As. sociation show sales and shipments to be greater than production, so that the statistical situation grows stronger all the time.
San Francisco. Kenneth Smith, Secretary-Manager of .the Lumber Dealers' Association of Los Angeles, was also present.
One of the greatest merchandising stunts ever pulled by a lumQer concern was put over on August llth at Spokane, Washington, when Weyerhaeuser shipped a solid trainload consisting of fifty-nine cars of their new package lumber. There was more than a million and a half feet of this new kind of lumber in the train, and it all went to a single state -North Dakota. This was one of the biggest lumber rail shipments in history, and by far the largest of its kind on record, and the largest shipment ever made to a single state.' It made a very impressive parade across the country, well bannered and placarded.
The essay contest whichthe San Diego Lumbermen's Service Bureau has been conducting for the past month, terminated July 3ist, and the prize winners will be announced and the prizes arvarded at a special dinner given for that purpose the night of Thursday, Irily 30th, according to Secretary Hamilton. The contest was to secure the best answers to the question: "Why is it more beneficial to the contractor or buyer for lumber and building materials to be sold on a one-price plan ?" and there are many cash prizes, the first being for $25. It was open to employees of members of the Bureau.
Morgan J. Doyle, of San Francisco, famous business attorney, will be the speaker of the evening.
-lumbermen w€re content to sit baclr and complain because theindustry waE in pathetic rhape.
But-things have changed.
Roduction is now based o'n demand.
Distribution is dmplified by consolidation.
This company, a representative of one of these consolidated groups, can offer you mone in actual benefits than any competitor operating on the old happy-goIucky plan.
We furnish a steady, uniform Eource of supply, dirtict from reliable manufacturers at prices always consistent with the market.
The first home was made in this world when the first mottrer crooned a lullaby to her first born. It preceded the first religion. The first religion was created when a mother knelt beside the dead body of a loved one, and out of the inspiration born of love and grief came that great yearning of the human [63ft-"\fi/s shall meet again."
>f*t(
If you would truly merchandise, go to the people with your story. But first, be sure that you have a story. Any business that hasn't some romance in it, isn't worth havit g. Find the romance, the story, in YOUR businpss. :frf*
Politics are improving. When Mr. lloover made his speech of acceptance of the Republican nomination the other day, the highest highJights of his talk were on HOME and HAPPINESS. The old bromides were conspicuous by their absence. And Hoover talked of business-praised bu iness associations and organizations, and their efforts and effccts. And he condemned government in businessfor which all business men will be grateful. More and better homes, more and better business ahd business organiz4tions, aqd more FAITH in business. These columns have been preaching those same things for years. Mr. Smith's acceptance speech, not yet made, will undoubtedly help to brush away more busineSs and political cobwebs.
Had, some nice notes "i"J-rri""uation concerning a tittle editorid in this column of recent date, discussing Americarl laxness in punishing the crime of mu;der. It reminds me that years ago a deep-thinking, earnest citizen said to me: "Dionne, in every public talk you make, say something against the crime of murder, and help decrease the awful toll." Rather a difficult request for an alleged humorist to follow in public speaking, but a sentiment in which I wholeheartedly agree. The shame and disgrace of this country -one that should make every thinking citizen hang his head in sorrow-is the murder menace. And nothing is being done to stgp it. NOTHING ! It will never be done with our present laws, and our present public attitude. trt will never be done so long as kille,rs walk the streets before trial ! It will never be done so long as men who kitl with illegally carried weapons are allowed to plead self-defense. It will never be do'ne until "Thou shalt do no murded' (which was the first of the six commandments of Jesus, according to Matthew), begins to mean something in our courts as well as in our statutes.
Those who preach forest conservation should build a shrine at the temple of the business god-GLUE. For truly the coming of glue, plain, smelly glue, into the lumber business has done more for wood conservation than anything else in lumber history. In the old days the waste from a sash, door and millwork plant, was enormous. For doors and millwork were then made out of solid wgod, and the
waste was simply firewood. No more ! With just as much truth as the packer used when he said that his modern packing plant used "everything but the squealn" the modern milhi,oik man can truthfully say that they use everythiqg except the whine of the saws. And GLUE has made it possible. Theydon't make solidmillwork any more. It's all glued up, built up wood. And they don't do it simply because it's a saving of wood, and because they can use their odds and ends of lumber. They do it be. cause built-up and glued-up wood is stronger, tighter, safer and more economical than solid wood. Built-up millwork is incomparably better millwork than the old solid stuff. Today the panels are laminated-built-up; the stiles and rails, and nearly everything else from the millwork pfant, is made of glued-up wood that would otherwise be wasted. **rt
It has come as a mighty and undisguised blessing to the building industry, and is as yet only in its infancy. What it shall yet be, no man knoweth. That we will soon be building boards of dl widths, thicknesses and lengths, builtup, and glued-up, there can be no doubt. There is a natural limitation to how wide you can get beautiful boards fromthe tree. There is practically iro limit on built-up boards, strong, non-warping, non-cracking, beautiful in grain, practical for thousands of uses. Keep your eye on Laminated Lumber. It is the greatest friend that forest conservation has. The cheap wood, the defective wood, the waste odds and ends, are built together, and glued to' gether, and made into powerful cores-foundations-and the outer cover is beautifully sliced veneers' glued on to the cores, making a wonderfully stout and lovely productall wood. Watch that business grow' friends ! It's the fastest developing thing in the lumbbr industry. "We have practically no waste any more,"'said the head of a great western millwork plant to me the other day. And going through his plant, I saw no waste.
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In England there is an organization that collects and offers rewards for ideas of "\ll/hat's Wanted in the V/orld" each year. For several years now they have published a book by that name. In this yeay's list there are 339 selected "\ll/ants", and one of them was "Simpler windows for houses". There's a thought there. Maybe next year that "Want" will be missing. For in the past twelve months more thought has evidently been given to window improvement, in the United States at least, than during all time past. The old fashioned window IS the oldest fashioned of things. Windows should be arrange-d for more convenient ventilation, for a greater variety of ventilation, for in' side washing, for locking, etc. We really should quit mak' ing the old tt'o sash, sliding, window weight windows. If we can't do better than that we ought to quit.
HEN Monolith Plastic Vaterproof Portland Cement is mixed
and applied according to Prescribed 6age and under conditions that are reasonably normal, the resulting wall will beabsolutely free from cracks.
The reason is that Monolith Plastic Vaterproof Pordand Cement is unusually concencated and finely dividedpermitting the use of aborrt double the
amount of sand ordinarily used while still preserving strength and compactll€gs.
The extra amount of sand fills the spaces between minute cement crystals and thus prevents the formation of tcleavage crackst which sometimes appear in walls where cement particles are larger and crowded closer to' gether.
Now friends and fellow citizens, let's get together and have a nice heart-to-heart talk on a very interesting subject-to-wit: Philippine Mahogany. And if you don't think there are some marvelously interesting things to say and record on THAT subject, it's because-naturally-;you have not yet read what we are going to say in this article.
First, a quick review of the so-called "Philippine Mahogany" case before the Federal Trade Commission. That august but oftentimes impractical body of men, acting, according to the claims made during the hearing, in the interest of the public, and NOT, please be assured, because of pressure brought to bear by importers of other woods whose delightful monopoly was being gouged in the eye by the sale of these beautiful and useful Philippine woods, sat in hearing several times to decide whether or not Philippine Mahogany should be allowed to .use the word "Mahogany" in advertising and selling their products. The result was that onAugust L6th, 1927, the Foderal Trade Commission issued a "Cease and Desist" order, forbidding further use of that much-argued name to describe Philippine woods. Immediately the Philippine Mahogany interests appealed the case. The United States Circuit Court of Appeals in New York City heard the plea for an overruling of the Federal Trade Commission decision, and their majority decision upheld the Commission, while a very strong minority report "reluctantly" joined in the decision, while expressing the opinion that it should have been the other way. Then the Philippine Mahogany folks appealed the case to the United States Supreme Court, and it will be another year before that tribunal finally decides the matter. The Philippine interests will attempt to show that the F.T.C. ruling was made in variance to the evidence rendered.
So much for the history of this governmental investiga- tion. I expressed in these columns before, the opinion that there never was, is not now, and never shall be, any public interest at stake in this controversy; that it is a purely competitive proposition in which a group of business interests irnporting foreign woods into this country seek to shake off a threatening competitor bringing in woods grown, manufactured, and imported under the American flag. I still hold stoutly to that opinion.
But this article is not written to promote that particular thought. It is rvritten in an effort to show that some horrible "busts" have been made in this case throughout, that contradictory things have been said and printed in the hearings, that important matters have been overlooked in pr.esenting the case, and that-finally-11-t" assumption of the Federal Trade Commission, passed on to the United States Circuit Court of Appeals, to the effect that there are no Mahoganies growing in the Philippine Islands, is most remarkably erroneous.
THE FACT OF THE MATTER IS THAT THERE ARE GREAT QUANTITIES OF TREES OF THE MAHOGANY FAMILY GROWING AND IN GENERAL USE IN THE PHILIPPINES: THE FACTIS THAT THE STAR WITNESS AGAINST THE PHILIPPINE
INTERESTS FLATLY CONTRADICTED STATE. MENTS MADE IN HIS OWN BOOKS PREVIOUSLY WRITTEN: THEFACT IS THAT THE WORD .,MA. HOGANY" WILL NEVER IN EQUITY BE FORBID. DEN WITH REGARD TO ALL PHILIPPINE WOODS BECAUSE MEMBERS OF THAT FAMILY REALLY ABOUND IN THOSE ISLANDS.
Let's start with this college profeSsor. In the crossexaminations ofhis testimony during the hearings they got him so twtisted that he almost smoked with heat. But it looks from the records before us right now that his twistings are rather definite. Here we"are. "Timbers of Tropical America" isthe name of a volume, very imposing in its appearance, which lies before us. It is written by "Samuel J. Record, M.A., M.F., Professor of Forest
'Products In Yale University, and (below in small type)
' Clayton D. Mell, 8.A., M.F., Tropical Forester." The book is from the Yale University Press. We turn to page 340 of that volurne, and we find the following:
"MELIACEAE. The lf,ahogany Family consists of about forty genera and over 600 species of trees, shrubs, and woody herbs, widely distributed throughout the tropics of both hemispheres; a ferr are extra-tropical. Among the valuable timbers supplied by this family are the true Mahogany and the Spanish or cigar-box cedar of ttopical America;'most of the so-called African Mahoganies; the Australian rosewoods; the bead tree, 'toon,' and the Chittagong wood of India; THE 'CALANTAS' AND OTHER EXCEL. LENT TIMBERS OF THE PHILIPPINES," etc.
So you see, folks, that the Meliaceae family, which Prof. Record and all other botanical authorities admit is the "Mahogany" family, DOES grow in the Philippines, not only in one branch, but according to this learned gentleman himself, has "other excellent" progen)r growing in those islands. The Professor tells us so himself.
But now, hold still just a minute, while we shift .the scene a bit. We are now in Boston, Mass., the date is November 2nd, 1925 (at least that's the date this particular hearing started), and we find The Federal Trade Commission sittingin hearing in the then just beginning but now justly famous Philippine Mahogany case. And who have we on the witness stand ? Why, as I live and breathe, it's the same gentleman whose book we have just feviewed in part, Prof. Samuel J. Record, M.A., M.F., of Yale University. They ask him many questions, and he certainly gives Philippine Mahogany a bad name. Doesn't think well of it at all. Thinks it should not be sold as "Mahogany," mind you. It isn't fair.
But hark ! What is this question that is being asked him?
Question: "Does any Mahogany grow in the Philippine Islands?"
Answer: t'NO.'
Now what DC) you think of that answer from the gentleman who has printed over his own name the statement that "Calantas and other excellent timbers" from the Meliaceae-Mahogany-Family, grow in the Philippines. Think that one over folks, while we step along with our story.
Now, any members of the Meliaceae Family are entitled to be called Mahogany. Wewant to prove that so you will understand it. So we turn to the "Cease and Desist" order of the Federal Trade Commission in this case.
If you won't take my word for it, you'll take the Commission's, I'm sure, for they put in a lot of time on this Philippine Mahogany question, and SHOULD know' Here is the "Cease and Desist" part of that famous order:
"Now, therefore, it is ordered, that the respondent, its officers, directors, agents, employes, and successors; do cease and desist from advertising, describing, or otherwise designating or selling or offering fob sale under the term "Mahogany," or "Philippine Mahogany," or any other term of similar import, woods knourn under the common or trade names ttred Luanrt' ttwhite Luan,tt ttTanguilgtt ttNarrartt ttApitongrtt ttBataan,t' ttl-amao," , ttAlmonrtt ttOnonrtt ttBagaacrtt ttBalakrtt and ttBalachacan," or any other wood, lumber, or wod products, UNLESSSUCH WOOD OR LUMBER OR THE WOOD FROM. WHICH SUCH PRODUCTS ARE MADE .IS DERIVED FROM THE TREES OF THE MAHOGANY . OR MELIACEAE FAMILY.''
Didnft I tell the Commission would back me up in this thing?
Let's. see, now where are we? We have shown by Prof. Record's book that there are several varieties of Mahogany trees in the Philippines. We have shown by his testimony on the stand in the Philippine hearing that there isNO Mahogany growing in the Philippines. We have shown by the Federal Trade Commission's own "Cease and Desist" order that they consider the Meliaceae to be Mahogany. Now let's show a few more things.
Let us turn to the decision of the United States Circuit Court of Appeals in this same case. The decision itself says thisvery interesting thing, right in the beginning, mind you: "Petition to review an order of the Federal Trade Commission. The Indiana Quartered Oak Company petition to review an order of the Federal Trade Commission requiring the petitioncr to desist from advertising, describing, or selling, or offering for sale under the term "Mahogany'' or "Philippine Mahogany" woods which are imported from the Philippine Islands."
An ordinory Philiooine Cipor Box. It is mode of Kolantas (olso call. ed Colontis), ceriified, byZompetent authoriti|s Gee ortiile) to be oJ the Melioceae or Mahogony Fannily, ond, thereJore a Mohogony.
It is quite evident that the Court of Appeals took it for granted that the woods of the Philippines were free from Mahogany, and therefore not entitled tothat designation. The petition didn't say "all woods," but it sounds that way. Then they hold in favor of the Commission, so they, in turn, indorse the Commigsion's Cease and Desist order, quoted above, which admits that the Meliaceae Family is entitled to the name "Mahogany."
Now another little quotation from that "Cease and Desist" order, as follows:
Paragraph 39: "The sale of Luan, Tanguile, AND OTHER PHILIPPINE HARDWOODS by respondents to its customers and by them to the purchasing public, under thg name "Philippine Mahogany," or Mahogany as heretofo,re described' has the tendency and capacity to and does deceive " etc.
The Commission seems to take it for granted that what Prof. Record said on the witness stand was true, and that there is no Mahogany inthe Philippines, to judge by the last quotition. And yet, if, as Prof. Record's boQk statesand ai we are going to very stoutly prove otherwise in this article-there -ARE speciis of Mahogany in tne !!!!tp- pines, then this declaiation concerning "OTHER PHILipplNE HARDWOODS" is not true, for there ARE Philippine hardwoods that are entitled to the name Mahogany.
Let us proceed with that thought. printed by Uncle Sam Himself, entitled, of the Philippine Islands," issued by
Here is'a booklet "Lumber Industry the United States
(Continued on Page 43)
"LUMBER'' MUST BE CUT FROM TREES
Washington, Aug.20.-The use of the term "Lumber (notcut from trees)" and similar descriptive phrases by substitute building material manufacturels is considered to have "the capacity and tendency to confuse, mislead or deceive the public," in the opinion of the Federal Trade Commission which has issued an order in Stipulation No. 266 defining lumber. The Commission's ruling holds that lumber is"a product sawed or cut from trees or logs of wood into boards, planks, timbers or other shapes generally understood and recognized by the purchasing public as and to be lumber."
The company, against which application for complaint was filed, has signed a stipulation, according to the Commission, agreeing to discontinue the use of the word "lumber" to describe a building material not sawed or cut from trees or logs of wood.
.The case had been pending before the Commission for more than two years and was instituted on the grounds that the designation of the product in question constituted an unfair practice in competition. It is understood cases of a similar nature are still pending.
ts. W. Bookstaver of the Bookstaver-Burns Lumber Company, has just returned from a three-weeks' trip to the Pacific Northwest. Mr. Bookstaver reports that in addition to the mills in the Seattle, Everett and British Columbia districts, for whom th'ey handle all California shipments, among them being the Eclipse Mill Cornpany of Everett, manufacturers of the famous "Eclipse Brand" Flooring, that they are now the exclusive agents in California for The Victoria Lumber & Manufaituring Company at Chemainus, B. C., and the Carryon Lumber Company of Everett, Washington, two of the largest and best equipped mills in the Pacific Northwest.
The Victoria Lumber & Manufacturing Company are manufacturers of the well known brand "Chemainus Premiurn Lath" and also specialize in high-grade timbers for lpecial cutting. The Canyon Lumber Company are manufacturers of the "Canyon" brand of Premium Lath and specialize in gang-sawn dimension Common cutting and Fir Flooring.
Both of these mills have been shipping stock into the California market through the Bookstaver-Burns organiza- tion for some time, but under Jhe new arrangement, will probably increase their shipmdnts materially'in tlre near future.
The Matheny Bros. Lumber Co. of Marysville has been purchased by the Union Lumber Co. of the same city and witt le taken over on September 1. The Union Lrimber Co. is owned by Mr. Heiman Cheim. The Matheny Bros. Lumber Co. lias been under the management bf Ed. Matheny since it was established about four years ago.
Miss Elda Perrv of pany, Los nngeles, rs Catalina Island.
the Gaynor-Masters Lumber Comenjoying a two weeks' vacation at
Graves, Banning & Co., investment brokers of Los Angeles, announce that A. B. MacAlpine will become associated with their organizaticin on September first. For the past five years, Mr. MacAlpine has been connected with E. J. Stanton and Son of Los Angeles and is well known by the lumber fraternity in the Southern California territorv.
ln AREFULLY selected stock that has been thoroughly kiln dried, U perfectly- milled, that is always clean and bright, fre-e of sap stain and decay producing germs . . lumberthat has been classed by the builder, the contractor, the architect, the carpenter, and the dealer as the very best stock that they have ever handled, is convincing proof of its superior quality.
It's lumber of these outstanding qualities that is identified with the C. C. & C.C. trade-mark. A quality product that can besold at a profit. And "it's worth the difference."
Let us quote on your requirernents
H. V. Cowan, President of H. V. Cowan, Inc., of Los Angeles, announces the appointment of C. H. Ralke as Sales Manager for that concern, effective at once. Mr. Ralke has been in the sales department of this concern for some time, previous to which he has been for years engaged in the advertising business. He brings tothe head of the sales organization a trained merchandising mind, and an alert and forceful oersonality. He is thoroughly sold on tie proposition of selling standardized built-ins through the retail lumber dealer, and enthusiastic over the Posline, in which kitchen built-ins pre-
Mr. Cowan also announces that his preparations of the past twelve months have nbw reached the stage at which he is ready to go to the trade with a wonderful merchandising proposition that should appeal to every live lumber dealer, and the Cowan line will immediately be offered the trade, with a specific profit-making proposition.
The gist of the whole thing is that the lumber dealer may easily make four times the profit on kitchen stuff from his factory that he would make on the lumber for a carpenterbuilt jobfor the same kitchen, and atthe same time will have the satisfaction of furnishing goods far superior in quality and value to the carpenter-built kind, at no increased cost to the builder.
The complete line of Cowan kitchen furniture is very impressive, particularly in its ability to fit any kitchen or condition with standardized goods. No matter how large or how small the kitchen, bathroom, or dressing room may be, there is a Cowan standardized unit that will fit, so'varied are their units. Base Sink Cabinets range in lengths fsom 14" to 24" by inches and then every 2 inches to 6". Top cupboards vary from 18" to 6O" long by 6" variations. Drawer storage and working space are very carefully thought out to give beauty and compact_ness- to every ihstallation. Standardized bathroom and dressing room units are also furnished to meet all requirements. The Mono-rail system of drawer guides is an exclusive Cowan feature, drawers cannot stick or warp in damp weather, and smooth freedom of operation is assured.
H. V. Cowan, Inc., have worked out a plan by which they make it possible for their dealers to display their furniture, so that the trade may come in and see just what they are going to get. They have arranged a splendid corner display lor dealer use, which is installed in the dealer's office 1t minimum cost, and makes a very attractive department for the lumber office. Every dealer a_gent !s urgid to install this display so that he may intelligently sell these conveniences.
Cowan's catalogue of Standardized Built-In Cabinets may be had on request.
One of the biggest recent installations of Cowan cabinets is in the beautiful new Villa Riviera, at Long Beach, a marvelous apartment building in which ll7 Cowan kitchens and as many Cowan dressing rooms are being installed at the present time.
THE texture and pattern of "Ferfection" Brand Oak I Flooring make possible a finish that is seldom found on any other flooring. You can depend upon "Perfection." In modern plants operated by skilled lumbermen, only the finest oak is silected. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays smooth and stays smooth. It is graded and handled so carefulty that upon arrival anywhere, it is always in perfect condition. Leading lumber dealers gtadly feature this nationally advertised brand.
ARKANSAS OAK FLOORING CO, prNE BLUFF, AruL
"Perfection" Braad Oak Floring, Blockr and Plenks, may bc obtaincd chemically beatcd by the rCELLized procear. i-.
^ cUdL There's a size and gradc I hr--C,*\ lor eztery strlrcture, neaJ J' ('(?SHMFI or old. ll/rite today for W/ fulN porticulars. :!:z
lncorporrted Feb. 14, 1908 A. J. ttGustt Russellts Outfit
Exctueivc Rail Rcprcrcntetivcr in California and Arizona for
Central Coal & Coke Co.
Oregon-American Lumber Co., Vernonia, Ore.
Western Lumber uo-. West6r, Oregon
So. Calif. Officc
LOS ANGELES
397 Pacific Electric BIde.
Bruce L. Burlingame Phone TUckcr 57?l
Gcncral Officc SAN FRANCISCO
St. Clair Bldg.
l6 California St.
R.E. Jackson of Portland, consulting engineer for the Pickering Lumber Company, traveled from Portland to San Francisco, August 4, on one ofthe West Coast Air Transport tri-motored planes. These planes leave Fortland at 8 a.m. and arrive at San Francisco at 2:15.p.o., stopping for passengers at Roseburg, Medford and Corning.
Orville N. Pier, sales manager of the Pickering Lumber Co., Kansas City, recently visited the company's offices in San Francisco, and spent a week at the Pickering mills at Standard and Tuolomne.
Clyde Osborne, manager of the creosoting department of the Chas. R. McCormick Lumber Co., Portland, spent a few days in San Francisco last week on a business trip.
Chas. R. McCormick, president ofthe Chas. R. McCormick Lumber Co., returned recently to San Francisco from one of his periodical tours of inspection of the company's operations in the Northrvest.
E. S. Dunn, War,ren S. Wilkin and J. Theobald, all of the Allegheny Lumber Co., Pittsburgh, Pa., were recent visitors to theplants of the Pickering Lumber Co. at Standard and Tuolomne.
J. M. Buhler, J. M. Buhler Lumber Co., Los Angeles, has just returned from a vacation trip to Portland. He made the journey by automobile, traveling over the Redwood highway.
Clyde Or.vens, manager of the lumber department of the W'hiting'-14ead Lumber Co., Los Angeles, recently lreturned from a vacation spent in the Pacific Northwest, during which he visited C)regon, Washington and British Columbia. The trip was made by automobile byway of the Redwood highway.
Ernest E. Johnson. sales manager of the C. D. Johnson Lumber Company, Portland, recently returned to headquarters from a three weeks' business trip to California. Mr. Johnson called on the trade in Los Angeles in company with W, H. Morrison, manager of the Los Angeles office, and visited the trade in the San Francisco Bay District with Russell Gheen, manager of the company's San Francisco office.
W.D. Dunning, sales manager of the Little River Redwood Co., spent last week in Los Angeles looking over the lumber'situation, making his headquarters at the offices ofW. R. Chamberlin & Co., Southern California represe4tatives for the contpany's products.
Jim Farley, The Pacific Lumber Co., returned August 13 from a vacation spent in the Redwood Empire.
Sheldon Morris of the Southern California Hardwood and Manufacturing Cornpany, Los Angeles, is spending his vacation in the northwest. Mr. Morris will be gone about a month.
Miss B. M. Barnstead of the Coos Bay Lumber Company at Los Angeles, is enjoying a two weeks' vacation at Tauquitz Lodge, u'hich is located in the San Jacinto Mountains. Miss Barnstead has been with the firm for five years and is well known among the lumbermen.
A. A. "Bert" Dimmick of the Dimmick Lumber Company, Los Angeles, is at the mills at Marshfield and will be gone about three weeks.
Clyde Owens of geles, is spending a for a vacation.
the Whiting-Mead Company, Los Anmonth in the northwest. where he went
H. F. Bowles, representative ofthe Long-Bell Lumber Company at Los Angeles, has recently ,returned from a three weeks' trip to the company's mills at Longview, Wash., and 'Weed, California.
W. H. Wood, President of the Hart-Wood Lumber Company, San Francisco, recently made a short business trip to Los Angeles to confer with Ted Lawrence, who is the Los Angeles representative.
D. O. Wenrich, accompanied by his family, has been on vacation in Southern California, visiting Los Angeles, including the beaches, San Diego and Tiajuana. The trip was made by automobile.
W. H. Phafflin of the Progress Lumber Co., Redwood City, recently made an automobile trip to Reno, returning by way of the Feather River. His wife and family accompanied him on the trip which occupied about ten days.
S. J.Irwin, Irwin Lumber Company, Escalon, has purchased the controlling interest in the Escalon State B'ank. Mr. Irwin has been president of the bank since its organization in 1911, and is now the active president of this institution.
Max E. Cook, in charge of the Agricultural Department of the California Redwood Association, has been spending his vacation at Carmel, accompanied by his wife and son, and is expected back at his desk September 4.
Art C. Pemberthy has resigned his position as Sales Manager_ for the Slide LumbJr Company to become exclusive Sales Representative in Southern California for The Defiance Lumber Company, of Tacoma, Washington. He has opened an office at 624 Petroleum Securities Building, Los Angeles, and is actively in charge of his new positron.
Defiance has heretofore been represented in this territory by Clint Laughlin, rvho also handles a number of other Iumber accounts. The decision of Defiance to greatly increase its shipments into this territory necessitatAd the full time attention of its local representafive, so the very valuable services of Mr. Pemberthy were secured, and he will give his entire attention to the handling of the three or more million feet which they will ship into this territory every month from now on.
Mr. Pemberthy has earned during the last five years a most enviable reputation as a wholesaler in Souihern California. EIe has had about six years' experience in the Iumber game in this territory, and has steadily climbed the ladder during every year of that time, until-he has come to be looked upon as one of the most able men that ever sold wholesale stock in this territory. fn securing his services, Defiancq showed its customary good judginent.
An interesting and clever piece of mail advertising recently went into the mails from the office of F. B.-Macomber & Son, San Francisco. It was a lesal lookine folder, the outsidi printed "Summons, Court 6f Inquiri. San Francisco, Cal., U. B. Pleased, Counsel',, and bbre'a bright red seal. The inside was also worded legal fashion, and was in the form of a special inquiry as to *hy the recipient did not buy lumber-from the settd.r. It w;s an attractive piece of advertising.
The NationalLumber Manufacturers, Association is. having Jnaqg- a remodeling film, for educational purposes. It will show a_farm hogse, before remodeling tikes p.lace,. and then goes through the various scenes of iraking the old home new qloqg the best thought in remodelin! lines. "Transformation't has been sugge-sted for the nami of the film.
Older than any living thing in the Northwest today, according to-forest service repoits, is a huge Douglas fii'tree rece-ntly discove_red near Mlneral, Washington.
The tree is 15.4 feet in diameter, and 48 feet in circum- ference. fts age is estimated at L,024 years.
According to figures issued by the Pacific Lumber Inspection Bureau for the first six months of. 1928, the Atlantic Coast showed an increase of 13.4 Der cent over the first six months of. 1927, while Californii showed a slight decrease of 1.5 per cent.
The total water shipments for the six months from the Pacific Northwest amounted to 2,XJ1,831.000 feet. of which 1,M6,624,W went to the Atlantic Coast, and 780,630,0CI to California, while Japan, showing an increase over last year of 27.9 per cent, crowded California with atotal of 510,388,000 feet. Foreign shipments from the Northwest showed a total gain of 11.9 per cent, in spite of heavy percentage losses into Australia and South America.
J. C. Gripper, well knov,,tr Los Angeles lumberman, is taking a three-months' business and pleasure tripin Washington and Oregon. Mr. Gripper il making the trip by automobile and is accompanied by his wife.-
Aberdeen, Wash.-Spasmodic methods and "rubber stampl' copy are responsible for the failure of newspaper advertising-to.produce results, Monroe Butler of Los-Angeles, told 25O building-and-loan executives from eleven weitern states'who are attending the Pacific States Savings and Loan Conference here today. Butler is director of-public relations for the Pacific Coast Building-Loan Association p_f Los Angeles and building-and-loan"consultant for the Curtis Advertising Service of- Los Angeles. He was formerly field representative of the nationil educational organ- ization of the building-and-loan movement.
Longview, Wn., August 21.-PreDarations now are being made to move thJoffices of the West Coast Lumber Bureau, which have been located here since the first of last October, to Seattle. The Bureau has been consoli. dated with the West Coast Lumbermen's Association. fol- pryi"g action taken by officials of the two organizations in February. The Bureau's personnel, which Las been carrying on field work,-and publicity and advertising, in the interest of Douglas fir, \Mest Coast hemlock, Wes-tern red cedar and Sitka spruce, will continue these activities as departments of the Association. According to present plans, the Longview staff ofthe Bureau will be located !1, the -new quarters of the re-organized Associati on, 364 White-Henry-Stuart Bldg., Seattle, by the firsi of September.
(CALIFORNIA WHITE PINE & SUGAR PINE)
McCloud's battery of fifty-two dry kilns, said to be the largest in the world, hrrr". daily output of 300,000 feet. Each piece of McCloud Shevlin Pine must be thoroughly dried and carefully seasoned before it meets the Shevlin standard of quality.
MILLS AND FACTORIES
F
McCLOUD, CALIF.
INQUIRE FOR PRICES AT a
V/ESTERN SALES OFFICE:
1O3O MONADNOCK BLDG.,
SAN FRANCISCO, CALIF.
W. G. KAHMAN, Sales Mgr.
L. S. TURNBULL, Ass't Sales Mgt.
SOUTHERN CALIFORNIA AND ARIZONA
REPRESENTATIVES:
FLETCHER & FRAMBES
RMS-STRONG BLDG., LOS ANGELES, CALIF.
And not only has Schumacher pioneered in the realm of plaster board making, but they have progressed in keeping with the building demands for this mosf popular material, changing, improving, developing, modernizing their equipment_and methods, until today they are operating in Los Angeles what they believe and declare to be the most modern and efficient plant in the whole rvorld for the manufacture and distribution of plaster board. It is with this nerv plant and its equipment that this article rvould chieflv deal.
No. 2
The demand for Schumacher plaster board grew so steadily and insistently during the last several -years, that_the progressive management-of the company found all effort to make their old plant keep step with the needs of the trade were futile, the result being that last year they decided to entirely rebuild and rearrange their manufacturing institution, which great task has now been entirely completed, and today the visitors to their Slauson Avenue factory are shown with pride through an institution that teems with interest, even for the layman.
To begin with, they junked their big previous plant entirely, and transformed it into a spacious warehouse for the new manufacturing department. This warehouse is 60O feet long and 150 feet rvide. The old board making machinery was cleared away, and the warehouse re-floored
cannot be pictured here, in which the materials for the Plaster Boald and their other splendid product, Grip Lath, are stored and mixed. The ingredients of which these products are made are measured, weighed and mixed, scientifically and exactly, so that every bit of their product will be exactly like every other bit, leaving out the human equation and opportunity for making mistakes.
Into the greit mixing vat the coordinated ingredients finally go, and from there through the huge rollers that roll the moist plaster into a wide, smooth sheet, faced and reinforced on both sides with a marvelous kind of stout paper that years and years of constant experience and investigation have developed.
It happens that in these pictures, GripLath was the product coming through the plant, and shown on the ma-
and equipped with new and modern facilities and appliances for the storing and shipping of their products, both by rail and truck, and that storage and shipping department is a hive of well directed industry on every working day of the year.
Then they built an entirely new manufacturing plant adjacent to the lvarehouse, adding to their previous real estate holdings until thqy have seven and one-half acres of land covered by their own buildings. The new factory 'proper is over 600 feet in length, and of varying width, and proper rs ouu teet rn lengtn, or wlcf,n, an(l in this they have in operation equipment and machinery
that for efficiency and modern practicability, challenges compaiison. The accompanying pictures tell the story, as far as pictures ma,y.
There are great retorts and other huge receptacles that
chinery. The process of making Grip Lath and Schumite Plaster Wall Board is the same, so far as the mixing, the paper, and the width and thickness are concerned. The chief difference is that the Grip Lath is perforated as it comes from the rollers, while the Plaster Wall Board'comes through with a smooth, glass-like surface; and the lath is cut up into much smaller units than the Plaster Wall Board. Grip Lath is made 4 feet long and 16 inches wide, and either three-eighths or one-fourth inches thick. They also make a plain lath of the same dimensions, without perforations, when desired.
The Schumite Plaster Wall Board is 4 feet wide, and is turned out from 5 to 12 feet in length. It is an "open edge" board, is cut by perfectly operating upper and lower knives making the edges wonderfully smooth and uniform, a de-
cided improvement over the edges macie in the old plant, while the face of the board is marvelous in its hardness an_d_ smoothness, having the feel of plate glass.
Now, please note the four pictures of tfie plant in opera- tion. In No. 1 we see the long strip of Plaster Board which has already been perforated for Glip Lath, coming along, hundreds of feet long, from the mixing and rolling machines, toward the cutting and drying department, the latter an enormously long and complicated piece of machinery that looks like a huge newspaper printing press, only many times as long.
No. 2 shows the board, now cut into lath sizes, going into the great kiln, automatically fed, automatically progressing through this .automatically heated kiln that bakes the board into perfect hardness. When Plaster Wall Board is being run the long line of board shown in No. 1 is not perforated, and is cut into the large board rather.than the small lath sizes. Otherwise the process is the same.
No. 3 shows the other end of thekiln, with the Grip Lath coming out. Here is the perfectly finished product, uniform in every way, every corner square and clean, every edge smooth and fine, no defects anywhere.
The board and lath are handled mechanically, as shown in Picture No. 4. Everything is efficient, all operations
Manager, who has been in active charge of the development of the business, and the reconstruction of the plant into its present virile form. More than two million-dollars is now invested in this company.
Earl Galbraith is the'Sales Manager. He is well known to the lumber trade of the Pacific Coast through long and active connection with the lumber industry in Southern California. Just as Schumacher has won renown in its creative and executive departments, so has its selling end reflected its wisdom and usefulness. Mr. Galbraith was a lumberman so long that he knows the ways of the lumber business, and Schumacher sales policies have been conducted in such manner as to make a legion of friends among the lumber dealers for Schumacher products.
Schumacher products are not confined to local markets by any means. Gradually the merit of the products themselves have widened the demand for same. Todav Schumacher Plaster Wall Board is sold all over the iivilized world, the export department of the business being a particularly successful one. And in the domestic market also, Schumacher products have continually advanced into new territory. They cover the entire western part of the United States, and in the South are already being marketed as far
No. 4 (See Accomponying Article) are coordinated, and perfect mechanisms have taken the place of hand labor throughout the institution.
Not less than six hundred thousand dollars was spent in the building and installing of this new plant. Nothing was spared to secure the very best, most modern, most efficient equipment that human ingenuity could devise, and money buy. The great factory turns out more than twice as much Plaster Wall Board as their previous plant; and only a few short years ago that old plant, in turn, was considered one of the nation's best.
Schumacher has simply kept in step with the law of progress. They are keeping up with the times. The new plant has not only doubled the volume of their product, but has tremendously increased its uniform quality. More than ever before they are able to sell their products "through the eyes," because the completed product of today is of a quality that speaks for itself.
The Schumacher Wall Board Corporation has become a very imposing institution. At its head is a splendid executive, Mr. A. R. Moreland, Vice President and General
east as the Mississippi River. The Middle West is also a new customer. The impetus of the new plant and its marvelous products will enable them to seek these new fields to better advantage than ever before.
Schumacher also operates a greatly modernized plant in Seattle, Washington, where all of their products are manufactured just as they are in Los Angeles. There it is called the Gypsum Products Corporation, but belongs to Schumacher, and makes only Schumacher products. This plant, likewise. has been forced by the growth of its northwestern business to increase its production, and there they have also recently completed a most efficient plant of double their previous capacity. So it will be seen that all branches oftheir business are growing.
Dnring the past year a particularly effective and forceful advertising campaign has been conducted for Schumacher products. Magazines, trade journals, newspapers, bill boards, all using live and punchful advertising thotrghts, have been spreading the name and fame of Schumite Plaster Wall Board and of Grip Lath.
(Continued on Page 19)
(Continued from Page 18)
This is a great product, this new Grip Lath. With every valuable feature of Schumite Plaster Wall Board {or a basis, they indent the board to create the lath, thus forming at once a wonderful barrier against the noise and din of outside traffic, while furnishing a gripping foundation to hold plastered walls safe and sound. A wall sheeted with Grip Lath and, then plastered is a wonderful wall, cool in summer, lvarm in winter, and a great insulator besides.
And now Schumacher announces a new sales connection that they believe will be a great sales help to their Plaster Board, and an economical line of wall tinting and decorating that will be highy approved by their trade.
l'hey have taken over the exclusive agency for Laux Wall Texture for California, New Mexico. Arizona. Nevada and Texas, and in September they start an intensive selling campaign to put this product on the market, along with their Plaster Board. They believe that this will prove one of the greatest blessings that has yet come to the user of Plaster Wall Board.
Laux Wall Texture is a product made by I. F. Laucks, Inc., of Seattle, for permanently and economically beautifying interior walls. It may be applied to new or old surfaces with equal success. It comes in a marvelous variety of soft and delightful colors of a sufficient variety to please the most fastidious. It is furnished in the form of a powder, and is the easiest thing ever devised to apply as a wall finish. The coloring is in the powder. It is ready mixed. All the user has to do is mix the powder with water, apply it to the wall with brush or trowel, and then smooth, rough€n, or texture it to suit himself. It is easier to put on than a coat of calsomine, is entirely fool proof, simplicity itself to apply, economical in cost (less than most paint) and gives marvelous efiects.
This material is ideal for finishing wall board. The Schumacher folks are enthusiastic as toits possibilities for helping sell wall board by making wall board walls more attractive than they have ever been before. So, believing that this line goes hand in hand with their own, the Schumacher Wall Board Corporation is going out into the world to sell the building trade on this Laux Wall Texture. You will hear more about it.
Mr. Charles H. Craig, a Laux Wall Texture specialist, is in Los Angeles, co-operating with the Schumacher sales forces in getting their campaign started. He will remain indefinitely, acting as expert for the sales forces in their efforts. Mr. S. E. Tucker of 314 Architects Building, Los Angeles, Southern California manager for I. F. Laucks, Inc., is also working with the Schumacher forces in getting their campaign under way.
And so the business of the Schumacher Wall Board Corporation is constantly enlarging, constantly modernizing, ionstantly giving more and better human service.
R. C. Merryman, of Los Angeles, Vice President of the Fruit Growers' Supply Company, is in the east on a month's vacation trip that extends from Wisconsin to Maine.
The average man wants everything lhere is to want. Our business is to 'see that he gets his buildingwants FIRST.
(From Herbert Hoover's speech of acceptance of the Republican nomination for President.)
"Ilome ownership has grown. While during this period the number of families has increased by about 2,300,000, we have built more than 3,500,000 new and better homes. In this short time we have equipped nearly nine million more homes with electricity, and through it drudgery has been liftedfrom the lives of women" The barriers of time and distance have been swept away and life made freer and larger by the installation of six million more telephones, seven million radio sets, and the service of an addition3l fourteen million automobiles. Our cities are growing magnificent with beautiful buildings, parks and playgrounds. Our countryside has been knit together with splendid roads."
"With the growth and increasing complexities of our economic life the relations of government and business are multiplying daily. They are yearly more dependent upon each other. Where it is help:ful and nelessary this relation should be encouraged. Beyond this it should not go. It is the duty of government to avoid regulation as long as equal opportunity to all citizens is not invaded and public rights violated. GOVERNMENT SHOULD NOT ENGAGE IN BUSINESS IN COMPETITION \^/ITH ITS CITI-
Charles Moorehead, manager of the Irwin Lumber Co', Escalon, is president of the Don Pedro Baseball- If1gu", the oldest nbn-professional league in the state of California. The leagui is nine years old, and Charlie has been its president for-the past four years, during which period it has made rapid progress.
The leagui is coriposed of teams from the towns of Escalon, Tra"cy, Gustine, Manteca, Turloc! and Modesto. The Gustine teim won the pennant for the first half of thet 1928 season, and after the game on August 5, with four games to go, the Escalon. Minteca and Gustine teams were tied for the championshiP.
Charlie has been -interested in the Escalon team for a numter of years, and has guided them through many tough sesslons.
Another lumberman, Al Banchio' manager of the Gustine Lumber Co., is interested in the league in the capacity of shortstop for the Gustine team. It is re-ported that Al is the best shortstop in the league, and a few of the scouts have been looking him over; however,-it is- stated on good authority that he rvill stick with lumber business, as the Gustine'Lumber Co. has made rapid strides under his management.-Charlie and Al are not exactly rivals in the lumber business. but when it comes to baseball, it is said that the sky is the limit.
One of the livest and peppiest house orgals th-a-t comes t" tfr. editorial desk of Tlie California Lumber Merchant ir.-fi.*"tt"t.s Pine Echoes, published *9n1hly by*the ii.rof.t-S.""1on Lumber Company, at Bend, Oregon' Paul
ZENS. Such actions extinguish the enterprise and initiative which has been the glory of America and whictr has been the root of its pre-eminence among the nations of the earth. On the other hand, it is the dttty of business to conduct itself so that government regulation or government competition is unnecessary.
"Business is practical, but it is founded upon faittrfaith among our people in the integrity of business men, and faith that it will receive fair play from the government. It is the duty of government to maintain that faith. Our whole business system would break down in a day if there was not a high sense of moral responsibility in our business world. The whole practice and ethics of business have made great strides of improvement in the last quarter of a century, large- ly due to the effort of business and the professions themselves. ONE OF THE MOST HELPFUL SIGNS OF RECENT YEARS IS THE STRONGER GROWTH OF ASSOCIATIONS OF WORKERS, FARMERS, BUSINESS AND PROFESSIONAL MEN WITH A DESIRE TO CURE THEIR OWN ABUSES AND A PURPOSE TO SERVE PUBLIC INTEREST. Many problems can be solved through co-operation between government and these self-governing associations to improve methods and practices. When business cures its own abuses it is true selfgovernment which comprises more than political institutions."
Hosmer isthe editor. Associate Editors are listed on the mast head as "Everybody Else". The aim of the paper, accordiirg to that same mast head, is "Humo! and the promotion of good feeling". The purpose stated is "To give it". The desire, as further stated, is "To remain with Brooks-Scanlon". Plenty of wit and humor, intermingled with interesting business things, fill each issue. It is very much worth while.
Frederick O. Perkins, of New York, and Theo. Knappen, of Washington, were recent distinguished visitors in San Francisco and Los Angeles.
Mr. Per:kins is an official of the J. Walter Thompson Company, of Nerv York, said to be the rvorld's largest advertising company, and will have charge of the account of the National l.umber Manufacturers' Association. Mr. Knappen is a trade extension executive with the National. Both gentlemen attended the joint meeting of the National Lumber Manufacturers' Association and the West Coast Lumbermen's Association at Tacoma, and .came through California on their way back east, making several stops, which included Portland, Klamath Falls, Bend and Northern California points. Mr. Perkins is making an investigation of lumber making, selling, using and thinking' on the Pacific Coast, for use in their advertising campaign for the National. He states that his concern has a group of men scattered through the country digging up facts from the lumber industry for use in this campaign, and he expressed the hope that the trade promotion work would go forward faster than ever before under the stimulus of the awakening of the industry to its great needs.
4 Wheel Steer-4 Speeds forward and retterse
Maximum Speed 25. to 30 M. P. H.
JN strength, fexibility, utility and econorrr/, Gerlinger Hydraulic I Carriers stand "head and shoulders" above other carriers. This is no idle claim!
Call on a Gerlinger when the load is evidently too heavy-when arrangement of dock or yard makes operation difficult-when speed of handling is necessary-when costs must be kept down below the average . . . and the Gerlinger will distinguish itself !
We shall welcome an opportunity to girte you complete details
J. E. "Ted" Higgins, president of the J. E. Higgins Lumber Co., was elected president of the San Francisco Hoo Hoo Club at the meeting of the club, held at the Palace Hotel, San Francisco, August 23.
John Stroud, E. J. Dodge Co., was elected vice-president, and Oscar Johnson, Albion Lumber Co., was re-elected secretary-treasurer.
Russell T. Gheen was announced as the new vicegerent snark of the San Francisco Bay District.
The new directors of the club are: A. J. "Gus" Russell, Santa Fe Lumber Co.; Hugh Handley, Van Arsdale-Ffarris Lumber Co. ; Walter Medill, McKay.& Co. ; Harry Gaetjen, Empire Planing Mill, and Leon B. Walker, Red River Lumber Co.
Matt Harris. Van-Arsdale-Harris Lumber Co.. was chairman of the day.
Judge Goodell, who has recently been appointed to the Supreme Bench of California, was the speaker of the day. His subject was; "Why Are You In the Lumber Business ?" In the course of his talk he told some of his interesting experiences in the lumber business when he was with Van Arsdale-Harris Lumber Co. 28 years ago.
Short talks were made by Ted Higgins, John Stroud, Dudley EIse, Bert Johnson, Fred Roth and Pete McNevin.
The new officers will be installed at the next meeting, and the Vicegerent Snark will announce his Nine and committees at that time.
WHOLESALE LUMBER
SOUTHERN CALIFORNI.A SALES AGENTS FOR
CRANNELL, HUMBOLDT CO.
OPER.ATING STEAMERS:
W. R. Chambeilin Jr.
Stanwood
Phyllir
Barbaroc
Yellorvrtone
OFFICES:
Heed Officc 6lE Matron Bldg. ,SAN .FRANCISCO
LOS ANGELES
266 Chember of Commercc Bldg.
PORTLAND-Pacific Bldg.
sElrrtE -6flr whitc Brds.
The Pacific Coast group of the National Association of Wooden Box Manufacturers held their tri-annual meeting at Klamath Falls, August 17 and 18.
More than 60 manufacturers attended, and among the subjects discussed were substitute container competition, marketing problems, trade promotion, customers' requirements, new uses for wooden boxes, new or improved methods of manufacture, wooden box printing, trade tariffs and the California fruit, nut and vegetable act.
Walter Johnson, president ofthe executive committee, was in charge of the meeting.
M. E. LeSourd, Assistant General Manager of the Pacific Door & Sash Company, Los Angeles, is making a trip t9 the east to call on some of the eastern dealers. Mr. LeSourd will go as far as Boston before return'ing to Los Angeles.
The National Lumber Manufacturers' Association reports that it has secured pledges from lumber manufacturers who produce more than eight billion feet of lumber annually, to grademark and trademark their product, and thus join in with the National trade extension program, which will be strictly for grademarked lumber. These mills are either grademarking today or actively preparing to do so.
Mcnbcr Celiforair Rcdwood Arocirtior
OFFICES:
SAN FRANCTSCO
Crochcr Building
Phonc Suttcr 0l?O
LOS ANGELES
Lanc Mortgegc Bld3. Phonc TRinity Zlt2
MILLS:
FORT BRAGG Crlifornie
Adcqurtc rtorrgc rtocL rt Sea Pcdro
StttING inferior produets, whether lumber or lamp-postso builds neither confidence nor profih-i1 benefits neither buyer.nor seller. Selling low grade lumber for high grade construction is like hitching a one ton mule to a ten 1en l6sfl-neither fits the job.
Today, those who build are mindful of the advantages of quality building materials, whether it be in the construction of home, apartment, garage or barn. And on the retail lumber dealer rests the responsibility of supplying building products that will contribute towards permanency in building-11tis is specially true in relation to lumber.
Hammond policy ie directly allied with quality in every product manufactured or sold under llammond super. vision. And back of that policy is a wholesale service that is distinctive in its advantages for the retail Iumber yard.
elected president, Co. was elected Club No. 39, at a Athens Athletic Club, Oakland, August 13.
H. S. Morton, Hill & Morton, Inc., was and H. D. Cook, \Mestern Door & Sash vice-president of the East Bay Hoo Hoo dinner meeting of the club held at the
Carl R. Moore was reelected secretary-treasurer for the coming year, and the following directors were elected: B. E. Bryan, Strable Hardwood Co.; George Troth, Roulevard Mill & Lumber Co.; Clyde I. Speer, Zenith Mill & I Lumber Co.; J. Matthews, Swift-Call Lumber Co.; J. A. I Wentworth, E. K. Wood Lumber Co.; C. W. Lannom, f Lannom Bros., Earl Davis, Coos Bay Lumber Co., and F. L. Parker, Eureka Mill Lumber Co.
Hugo Sommarstrom, Clinton Lumber & Mill Co. was elected to the important position of Sergeant-at-arms.
Secretary Carl Moore's report showed the club to be in good financial shape with $312 in the treasury. Paid-up membership at the close of this year is 50.
President Clem Fraser thanked the directors and members for their support during his administration, and asked for similar cooperation with the new officers in the coming year.
Fred V. Holmes, Holmes-Eureka Lumber Co., spoke briefly, telling members of the growing.interest in, and appreciation of California Redwood, which he noted in his recent eastern trip.
President Berl Johnson of the San Francisco Hoo Hoo Club also gave a short talk.
Clyde I. Speer, vicegerent snark of the San Francisco Bay district brought up the subject of the annual Hoo Hoo Picnic. This will be held September 16, in conjunction with the San Francisco and Peninsula Hoo Hoo Clubs. Jack W. Oliver, Boulevard Mill & Lumber Co., sang two bass song's, for which he received generous applause.
One of the biggest Hoo-Hoo events in the historv of the Southwest is announced forEl Paso, September 2l and 22, immediately preceding the Hoo-Hoo Annual dates. The Hoo-Hoo Clubs of El Paso, Albuquerque and Phoenix will hold a joint reunion and Con-Cat there on those dates, and they are getting ready for a big attendance and interesting doings.
Yuma will be host to the Hoo-Hoo of the Southwestern territory at a Con-Cat to be staged on Saturday, October 27. The gang will be invited in from all over Southern California and Arizona, and it is reported that at least twenty-five kittens will be initiated. Snark Demund is making the arrange:."I__
R. W. "Bobby" Byrne, genial secretarv of the Western Hardwood Lumber Company, of Los Angeles, has been spending a mixed business and pleasure trip in the Pacific Northwest for several weeks.
1o o% CALIFORNIA PINE
loo% INTERLOCKED CORE
Kiln Dried and Thoroushly Seasoned.
The best of materials, design and workmanship are back of RED RIVER'S 100 PER CENT GUARANTEE
THE VITAL
"A" Edge Strips
"B"T&GJointLoclc
"E" Glue covers 100/o ot joined surfaces
"F" Veneer
"G" Joined under heavy pressure in this direc' tion
"H" Sticking on edge strip
"1" Plywood Panel
of California Pine reduces frei g[rt and handling cost.
Dealers show your trade the "inside facts". This door construction gives you an advantage in competitive sales.
Buiders reduce initial cost, adjustments and replacements.
M anufacturers of veneered doors are using "PAUL BUNYAN'S 100 PER CENIT" cores for improvedquality and important cost savings.
"Producers of White Pine f or Over HaIf a Century"
HEonly reason a dealer puts money in shingles, roofings or any other product is because he wants to make a profrt on his investNo matter how good the shingles . no matter how liberal the margin
. no money is made until the shingles are sold. That's "old stuff". of sourse. But why ic it that all lrrmber, building material andhardware dealen are not coneistently making money on shinglee? Pioneer dealen are!
Each year Pioneer dealerr gain a rtronger hold on the ahingle and roofing market roofing buriness. Thic FaU Pioneei dealerr will etep further ahead!
To begin with Ploneer gtves the dealer the mort complete line of super-quality shingles on the market. PIONEER YOSEMITE ROCK SURFACED SHINGLES are }arown all over thc weet, trheir range of non-fading colore and their popular typee and sizes meet every requirement eyery price! And outstanding in the Ploneer line is the SUPER HEX a massive rtrip that giver doubleroofingthiclmesr. . . dotrbleprotection.. . double economy!
There are dozens of points that t'selltt Pioneer 'YosemiteRoch Strfaced Shingles . . . and the
Two Bcfm tbc yo rlll hrvc ROOF COA ncadbf lcrk trDhf D.u futtr+ tu|.r, Roa CaUDs wr old rofr c uy ntcrt Yqr vltr sll ...lfyu
TER plan bringc the dealer plenty of rcpects to be sold he can offerthe inducement of easy pa5rments withthe credit risk orthe handling exon his own shoulders. Pion€er canies all contracts!
[.ast but not least tfie Pioneer dealer gets the most capable and the moetproductive sell- 'ing assistance that can be given the LICENSED PIONEER SHINGLE APPLICATION COMPAI{Y.
The application company nepresentative ic conrtandy worlcing with and for the dealer . . . cl,oring ralea for the dealer . . . egtimating the exact coct in advance . . arranging the easy paymentr for re-roofing . . . doing the work prompdy, eftciently and Guaranteeing it!
Thcse are the three thingr that make sdes for Ploneer Dealerr . that moye their gtockc . . . that buitd their profitr! And not one of them increarcs thc deale/s eelling e4rense or his investmenl
Thinh it over . .. but if you want to get in the bugest Fall rc-roofing rales youtve ever had investigate the Pioneer Plan.
Get in touch with the nearest branch today RE-ROOFING season ii under rvay right now!
Modern Merchandising Service in the .retail lumber business means to furnish the public the fullest possible degree of intensifietl, specialized, intelligent assistance in the use of thoser materials which you sell. It mbans that you will use your most earnest efrorts to "Do unto others as you would have them do unto you", if YOU were at the buying end and the other fellow the merchant of building material. Use THAT as a basis for measuring before you print "SERVICE" on your letterheads, or use it on your advertising. Service is not a physical thing. It's a demonstrable FORCE. The merchandising that you sell is the PHYSICAL end of your sale; the SER\/ICE is that intangible and uncharted dynamic development of. modern times that makes your goods worth buying and worth having.
The latest plan book off the press and on our editorial desk is LongjB"11'r "Homes foi Hens". It is great stuff. It is 8/zxll inches in size, printed on fine book paper, Profusely illustrated with pictures and plans, and shows how to build hen coops. There is everything there from a simple hen house foi a few hens, to a great big one for the poultry farm, with plenty of good information to go with the pittot"r -and plins. - The-Advertising Department of the Long-Bell Lumber Company, Kansas City, is the producer and distributor.
-90 Pcccnt or More Rd Hcart -10O
Pccent Oil Contcnt
Grauiac Toncrrcc Aronrtic Rcd Ccdrrr rcountcly rrn' fecturcd, tongsc end groovcd ead cld rnrtchcd. Cortr ao uorc thrn unkaown brrndr. Mrdc by Gcor3c C. Erovn & Coo Mcmphir, world'r largcrt mrnuficturcr of Tonttcr.cc Aromrtic Rcd Ccder.
Scdcd in doublc-frcc 6brc board crrtorrr rgrinrt durt, dirt, danpnclr or dernagc ln rhipping or .torag..
For circtlar 'and quotatior
E J, STANTON & SON LOS .ANGELES Dktributors for ' Sorthcnt Califorab
J.E.HIGGINS LBR.CO. SAN FRANCISOO
Distributors for Northern Califonb
Three courses of particular interest to builders, ,contractors, engineers and others in contact with contracting problems are included in the fall schedule of the University of California Extension Division, at Berkeley.
Norman B. Green, consulting structural engineer, is conducting b course in strength of materials, which began Tuesday evening, August 21, at 7:30 o'clock at the University Extension building, 540 Powell street.
Grover C. Polson, head of the industrial drawing department of the Vocational High School, Oakland, is giving instruction in reading simple blueprints for the building and metal trades. An advanced course in the same subject, outlining methods of estimating and comparing costs, is given byWalter J. Huston, head of the shop department of the same school. These courses opened respectively on Thursday evening, August 23, and Wednesday evening, August 22.
Michigan-California Lumber Co., Camino, will cut in future only such an amount of lumber every year as will be replaced by the natural growth, in order to perpetuate their operation, according to a recent statement by James Danaher, Jr., general manager.
Mr. Danaher said the annual cut would range between 30,m0,000 and 40,000,000 feet. The estimated annual giowth on their 78,000 acres of timber is in excess of 30,000,000 feet, and in addition there is about 15 years' timber supply tributary to the mill, owned by the Government and private owners.
The estimated annual average rate of growth is about 400 board feet per acre.
"YOUR BUSINESS OUR PERSONAL CONCERN"
807 Pacifrc-Southwert Bank Bldg.
IOS ANGEIES, CAL
TUcLor 50lt
FROM RELIABLE MILIS ONLY
Cargo and Rail Shipncd
"OVER 30 YEARS IN LUMBER AND LOS ANGELES''
LUMBEE? gO
SUGENE.ORA:
General Saler Office: Failing BIds.' Portland, Ore.
IN THE MANUFACTURE OF ffilhtas Fir
d*^{,iffi,orffi*'
Let Us Demonstrate Our Service Mills: Wendling Ore., Springfield, Ore. Califomia Officer
BROWN'S SUPERCEDAR clos€t'lining business is GOOD.
Have you foreseen this great demand with a stockor have you been left at the post? Put in a stock of BROWN'S SUPERCEDAR closet-lining and PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE.
Northern Califomia Distributorr
Remember the old fashioned home closet?
You really should! You'Il find one or more of them in nearly every home in the land. Just a hole in the wall, varying in size and shape. The shelves and hanging arrangements were varying and indiscriminate i4 character. Attractive? Never!
Have you any idea how many homes there are in the United States that haven't a modern closet? Fifteen millions would be a very low estimate.
Do you think there is a single woman occupying those fiIteen million homes who wouldn't want a modern closet if she could get onB? Doubtful.
Don't you believe that there are millions of those fifteen million homes where modern closets could be sold? Wouldn't the average housEwife look upon such a convenience almost as a shrine, so much would it mean to her?
There ought to be a campaign for selling and installing modern closets in every town, in this whole country. Not a single housewife should be left in ignorance of what she COULD do to make her house more homelike, by the installation of such a closet.
Whose jobis it? The architect? Don't be ridiculoust The architect is essentially a big job man. There is just one man everywhere who should handle it-the RETAIL LUMBERMAN.
A couple of dozen closets, intelligently sold, would bring more profit than the ordinary cornpetitive new house job. And would make the dealer a couple of dozen times as many iriends and future patrons.
Show a closet plan to Mrs. Housewife. Drawers on one side. Hatrack above. Hangers on the other side. Shoe rack below. All attractively done, painted and enameled, a thing of beauty when the door is opened-not just a hole in the wall. Compact room for many, many things, where they can be kept in order. One such closet is better than three ordinary scatterclothes closets-and infinitely more attractive and satisfactory.
Business is slorr, you say? What? With nine out of every ten houses in yopr district CRYING for modern closets?
Business is what you make it. Make yours good, make your town happy, and make your- self popular, with a closet selling campaign.
Sell them for wallsas well at for roofs!
Right now a campaign of advertising is telling the general public to use El Rey Shingles for walls as well as roofs.
You can increase your roofing sales and profits by cashing in on this idea with your customlrs. Exactly the same selling points apply to their use for both purposes.
El Rey quality is the talk of the trade.-Ask-anyBuilding Materialdealer o, Roofirrg Contractor. If you do not handle our line, ,_h. Fl Rey representative in yoru territory will be glad toexplain our carload prices, quality and service.
One of the very oldest retail lumber institutions in the State of California-one of the oldest in the United States in fact-is The San Diego Lumber Company, of San Diego, California, which operates a big and active retail and wholesale lumber business in the Southern California territory. This concern belongs to and is the representative in that territory of the Dolbeer & Carson Lumber Company, well known redwood manufacturers of San Francisco. Dolbeer & Carson have been in business since 1863, and The San Diego Lumber Company has been in business continuously at the same place since 1859. Therefore this institution will be sixty years old next year, which is indeed a remarkable record.
The President of The San Diego Lumber Company is W. W. Cafson, of the Dolbeer & Carson Lumber Company, and the Vice President and very able General Manager of the institution is Al. A. Frost, one of the best known and most
popular lumberman in Southern California. Mr. Frost also heads the Frost Hardwood Lumber Company, at San Diego. William G. Mugan is Secretary of The San Diego Lumber Company, and also of Dolbeer & Carson.
The San Diego Lumber Company operate one of the best looking, best equipped, and most efifrcient lumber institutions in the Southland, as is well evidenced by the pictures that accompany this story. The yards, sheds, offiCes, etc., are of the latest and best style of architecture, and the great stocks are safely and attractively housed. They carry in stock 2,500,000 feetof lumber at all times, and handle as well a large stock of cement, wall boards, roofing, building paper, builders hardware, and other materials of a building character to serve their trade.
The total yard sprfg occupied is about 100,000 square feet, of which about 80,00O square feet is used for lumber piles and alleys, 15,000 square feet of warehouse spaee, and
about 5,000 feet devoted to office and shipping departments.
In the office there are nine employes; the shipping department employs eleven; twelve men is the usual yard crew; and there are five persons employed in the branch yards.
Trvo branch yards are maintained serving this main institution, and helping give quick service to the trade, one at 3458 Adams Ave., San Diego, and the other at 6357 Im-
Speaking of merchandising of lumber, special mention has been rightfully earned by the "Build Your Own Boat" campaign of The Pacific Lumber Companl, manufacturers of Redwood, San Francisco, California. That campaign has built many a boy a good boat this summer, and will build many more as time goes on, in season and out,
It was a simple, yet impressive, idea. They had a skilled boat architect draw the blue prints and plans for six small boats of different shapes and kinds. Then these plans were transferred to a small folder, clear and true enough so that any advanced school boy in manual training, could understand them. This folder, with some very clever illustrations of boats, and fish, etc., was sent to lumber dealers who stocked Redwood boat lumber. With the boat lumber the dealer received from the Pacific Redwood Company complete sets of working drawings, material bills, etc., for the boats. A set of plans goes with every boat bill the dealer sells. The boy gets the circular through his dealer, through his school, or in whatever method the dealer saw fit to distribute them; he bought the lumber for the boat, and got the plans free. Then he built the boat.
perial Ave., Encanto, Calif. These yards carry small local stocks.
The main office is a very lovely and practical one, beautifu'lly laid out for the handling of the office work, and is all trimmed and finished in Redwood in a most attractive way, A very practical and attractive display room is one of the features of the main office building.
The plans are so simple that any boy taking manual training, with possibly a little help from his manual training teacher, could easily build any of the boats. It has been a wonderfully effective campaign, and a most satisfactory one to all concerned.
We have manufacttrred ,and ingtalled PACIFIC Tanks,Pipe and Vats for mining and milling companies, irrigation districts, etc., continuously since | 888. If you have a problem let our engineers help you.
Send for catalogs, prices and information.
You remember theold story that has been told years ago in this column about the keeper of the toll gate in the mountains, who saw a car approaching at breakneck spegd, and realized that the driver had no intention of stopping, so he got as close to the side of the road as he dared, and stuck out his arm, shouting, "One dollar." The brakes crashed and whined, the car came to a standstill, and the driver alighted. "Mister," he said, "I don't know who you are or where you came from, but you have done bought yourself a car."
Red Cedar shingle sales have increased this year, according to the replies received by the Red Cedar Shingle Bureau to a questionnaire sent out by them recently to dealers who had been furnished with their re-roofing service some time before.
Ninety per cent of these dealers reported an increase in shingle sales, varying all the way from "slightly" to 50 per cent.
Here is the latest along the same line:
A Texas frontiersman came riding into camp on an old flea-bitten mule.
"How much for the mule?" asked a bystander.
"One hundred dollars," replied the Texan.
"I'll give you five dollars," said the other.
The rider stopped short, as if in amazement, then slowly 'dismounted. "Stranger," said he, "f ain't goin' to let a small matter of ninety-five dollars stand between me an' a mtrle trade."
The Dallas Machine & Locomotive 'Works, Dallas, Oregon, has completed arrangements with the New York Airbrake Co., whereby the latter firm will manufacture and sell the Gerlinger Hydraulic Lift Lumber Carrier in the United States and Canada, east of the Rockies, and in South America and Europe
AND THE SERVICE YOU GET WILL MAKE YOU COME BACK FOR MORE
WE OPERATE OUR OWN VENEER MILL AT{D DRY KII.NSTHIS MEANS SERVICE C.omplete
on Hand
SUGAR
Continued interest in and appreciation of the Agricul- tural Series of the California Redwood Association was shown by dealers in the course of the recent 25-day field trip undertaken by Max E. Cook, Farmstead Engineer in charge of the Agricultural Department of the Association. A very definite demand for additional and new materi'al to be added to this series was indicated by specific requests on many subjects not included in the series up to date.
The trip was made primarily for the purpose of calling on retail lumber dealers, renewing contacts and developing new ones, covering the upper Sacramento Valley, lower and upper San Joaquin, Los Angeles, Riverside and San Diego districts, and returning by way of the San Fernando Valley, Ventura and the coast route.
Calls to the number of 146, which included 114 retail yard calls, were made on the trip. Included in the orders secured were 5O bound sets of the Agricultural Series sold to 41 different yards, and 31 bound sets of the series were sold to dealers for their complimentary presentation to Manual Training and Agricultural Classes, these completing a total ol NO schools and universities which now have the service.
Specific requests were received from 27 d,ealers for Redwood Log Cabin siding patterns and Mountain Cabin suggestions, and 56 dealers were equipped, with "Home Inspirations," sales manuals, yard signs, etc.
Mr. Cook also gave special architectural and engineering consultation service, involving 25 per cent of his time to dealers on many subjects, including staining and finishing Redwood, Termite control and Redwood's resistance to termites, Sandblasting and wire brushing, Exhibits, Redwood block flooring, Modern merchandising, Redwood novelty uses, reservoir roofs, home plans and garden furniture.
Fred Yost of the geles, has returned home.
Yost-Linn Lumber Company, Los Anfrom a trip to Nebraska, his former
G. L. Fullington, Assistant Manager of Lumber Sales and in charge of White Pine for the Long-Bell Lumber Company, recently passed through Los Angeles on his way back to Kansas City, after a trip to Longview, Wash., and Weed, Cal.
Quick Sen'ice on Everything.
We operate one of the biggest and most efrcient millwork plante in the whole country, and manufacture everything from stock doors to radio and automobile equipment, from Western softwoods and the cabinet woode of all the world.
For stock or special trim, doors, windows, sash, screens, mouldings, panels, veneers, etc., our products are marvels of quality, and our service is of the radio sort.
Give
oR, WE'LL MAKE YOU SPECIAL ONES TO ORDER.
Harold Plummer, Vice President and Chicago Sales Representative of the Union Lumber Company, has returned to his eastern location after several weeks in California.
W. E. Cline, for years in charge of the sale of creosoted materials for Chas. R. McCormick and now with the Union Lumber Company, has returned to his home in San Francisco after a vacation spent in Southern California.
Hawk Huey of Phoenix, Arizona, the well known lumber distributor of that territory, has returned home after spending several weeks' vacation on the California coast, ranging all the way from San Francisco to San Diego. Mrs. Huey accompanied him.
He reports that crop and business conditions in the whole state of Arizona are extra fine, and that they have a great fall and winter ahead, from present indications.
L. H. Elliott and family, of Lodi, spent their very happily at Tuolumne Meadows, California. liott is one of the popular managers for the Valley Company.
vacation Mr. ElLumber
Mr. and Mrs. George Meissner. of the Valley Lumber Company, Lodi, spent their summer vacation in Yosemite.
H. W. Bromley of the Marin Lumber & Supply Company. Sausalito, recently returned from a motor trip through the Pacific Northwest, accompanied by his family. He visited some of the big sawmill towns of the North, including Longview, Wash.
Frank N. Daniels, of Kansas City, Mo., President of the Dascomb-Daniels Lumber Company, was a recent summer tourist in Los Angeles and San Francisco. The DascombDaniels Lumber Company is a veteran line yard concern with retail lumber yards in Missouri and Kansas.
Mr. and Mrs. Gus Russell, Santa Fe Lumber Co., San Francisco, left on one of the Dollar Line steamers on August 16th, for the farnorth for a keen vacation. They shipped their car on the boat with them, and will drive north from Vancouver into the Land of the Midnight Sun, returning in the early part of September, also by boat.
P. A. Dame of Kansas City, Western Sales Manager for the Creo-Dipt Company, famous mbrchants of stained wooden shingles, is a visitorin Southern California at the present time. ITe came to see if more stained shingles cannot be sold in this territory, and how. Mr. Dame is a very, very live and popular shingle man.
Joseph Brown, Vice President of the Los Angeles Paper Minufacturing Company, returned this week from a two weeks' vacation at Seattle and Edmonds, Washington; Victoria, British Columbia and the Northwest. Several days were spent fishing and bathing in the waters of Puget Sound ind tributaiy streams, where he acquired a-fine coat ofsunburn. In a'little stream 60 miles north of Seattle, near Everett, Mr. Brown pulled out a 2l-inch rainbow trbut, after a struggle of two hours with rod and reel and a severe wetting. The latter part of the vacation was spent at Catalina. Mr. Brown was accompanied by W. D. Jlcks, City Salesman of the company.
Robert Cameron, secretarv-manager of Marin County Lumbermen's Association, returned to San Francisco, Ausust 12, from a three months' trip toEurope. He was acdompanied by his wife and'baby on the trip, and visited his fathir and mother in London, England, also finding time to do a lot of sight-seeing on the Continent' Mr. Cameron-visited i number of retail lumber yards in England; and was very much interested in their methods of handling and selling lumber. In one large yard in Liverpool he c6unted ovei5o sqecies,_some of these-bei19 woodi he had never heard of before. Ffe estimates that 95 percent of the wood imported into Great Britain is brought in in the form of squares, and manufactured there.
SAN FRANCISCO
Wholesalers of Douglas Fir Redwood
California \ilhite & Sugar Pine
If you have never had
6G
Let ussell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked upp€rs.
Main Office: A. L Hoover, Agt. San Francisco Los Angeles
I l0 Market St. Standard Oil Bldg.
HARDWOOD FLOORING
WALLBO^A,RD
And A Full Line Of BUILDING PAPER
Triple-Sheath Sisalkraft
HARI/IyWlt Sg}lUlNy
FIRST AND CI-.A,Y STREETS
OAKI..AND CALIFORNI.A
In"Robbins" Flooring you or€ ossured of the very finest that has ever been, or ever will be produced. Ou r geographical location, the modern machinery in our mill, and the type of men who make our fooring, all go to make this statemell possible. "Robbins" Maple and Birch Flooring is the best.
Southem Califoraia
C. J. L^AUGHLIN
535-6 Pctrolc-- Sccuriticr Bldg.
Lor Angelcr
\lfErtmorc 9955
NortLcrn Crlifornie:
GEORGE C. CORNITIUS
Merchentr Erchangc Bldgo Sen Frencirco
$4RcmmuNslFuooreuNrc
ROBBINS FIOORING
Vertical Grain Flooring
' Vertical or Mixed Grain Fhish
Vertical Grain Stepping
Thick V. G. Clear K.D. Factory Stoclr
Vertical Grain Shop
AII mode ftom the tinest ol OLD GROIVTH DOUGLAS FIR
of soft texture, dried in strictly modern dry tcilnr
llillr: Rrymond, Washirrgton
Willapa Lumber Co.
Saleg Oftce: Gagco Bldg., Pordand, Orc.
Give love, and love to your heart will flow, A strength in your utmost need; Have faith, and a score of hearts will show Their faith in your word and deed.
Give truth, and your gift wil be paid in kind, And honor will honor meet; And a smile thatis sweet will surely find A smile that is just as sweet.
For life is the mirror of King and Slave, 'Tis just what you are and do; Theq give to the world the best you have And the best will come back to you.
-Madeline S. Bridges.Pedestrian (to boy leading a skinny, mongrel pup): "\tr/hat kind of a dog is that, my boy?"
Boy: "This is a Police Dog."
Pedestrian: "That doesn't look likc a police dog."
Boy: "Nope, it's in the Secret Service."
Judge: 'Why did you beat up this unfortunate looking colored boy so badly-,--Mose?"
Mose: "Jedge. dat,Nigguh don called me a hipperpotomus.tt
Judge: "When did he call you this name?"
Mose: "'Bout three yeahs ago."
Judge: "Then why did you wait so long to abuse him?"
Mose: "Well, Jedge, de fack is datAh nevah seen no hipperpotomus til yistidday."
We need someone to believe in us. If we do well we want our work commended, our faith corroborated. The individual who thinks well of you, who keeps his mind on your good qualities and does not look forfaws, is your
friend. Who is mybrother? I'll tell you. He is the one who recognizes the good inme.-Elbert Hubbard.
The Value of Time.
The Success of Perseverance.
The Pleasure of Working.
The Dignity of Simplicity.
The Worth of Character.
The Power of Kindness.
The Influenge of Example.
The Obligation of Duty.
The Wisdom of Economy.
The Virtue of Patience.
The Improvement of Talent.
The Joy of Originating.
How is your new house coming on?
Splendidly. 'We've got the roof and the mortgage both on.
Build and ,h" ""ighfoYrllr? o,trn ,or,, Rent and you scrap all alone, You can hang your hat in a steam heated fat, But you can't sing "Home Sweet Home."
Without ambition one starts nothing. Without work one finishes nothing.
The prize will not be sent to you. You have to win it.
The man who knows HOW will always have a job. The man'who also linows WHY will always be his boss.
As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble. -Bmgrs9n.
Harry lfanson, sales manager of the California Panel & Veneer Company, Los Angeles, has returned from a week's vacation at Pine Crest.
J. S. Deats, Jr., shipping clerk of Deats Sash & Door Company, Los Angeles, has been enjoying a three-weeks' fishing and camping trip in Yosemite Valley.
W. E. Cooper, president of the W. E. Cooper Lumber Company, Los Angeles, has returned from Madison, 'Wisconsin, where he was called on account of illness of his brother, F. A. Cooper, who died soon after his arrival there.
George C. Burnett, Burnett Lumber Co., Tulare, traveled from Fresno to San Francisco recently on a Maddux Air Lines trimotored plane. Mr. Burnett siates that he enjoyed the trip very much. The weather was hot in Fresno, but trave| at 6000 feet altitude was quite comfortable.
W. H. "Bill" Woods, formerly with The California Lumber Merchant, and for ten years assistant sales manager of the Coos Bay Lumber Co., is now associated with the Mutual Life Insurance Co. of New York, which has its San Francisco headquarters in the Hunter-Dulin Building.
Bill likes the insurance business, and states that he has a policy rvhich is especially attractive to lumbermen.
His host of friends, both in and out of the lumber business, will wish him all success in his new line of work.
DO YOU REALIZE THAT OUR LUMBER IS loo7o FrR AND THAT WE LOAD A BOAT EVERY MONDAY FOR CALIFORNIA?
THIS IS OUR IDEA OF SERVICE!
Paul Hill, manager of the big Santb Monica Boulevard yard of Lounsberry & Harris, has been over at Catalina for a couple of weeks, enjoying a well earned vacation with his wife and son.
W. E. Black, of Daltas, Texas, Secretary of the W. H. Norris Lumber Company, big wholesale and retail lumber concern. was a recent visitor in San Francisco.
J. H. Willis, of Shreveport, La., Vice President of the Arkansas Oak Flooring Company of that ci1y, manufacturers of the famous "Perfection" oak flooring, \,vas a recent vacation visitor ih Los Angeles and Long Beach.
Herman A. Smith, formerly buyer for G. H. Walker, Inc., in Seattle, and prior to that in charge of the Los Angeles office of Nettleton Lumber Co. for a period of two years, is now representing Eagle Lumber Co.-and C. H. Wheeler in the Loi Angeles territory. Mr. Smith's office is at 68 Chamber of Commerce Building.
C" R. SMITH GOES ON F'ISHING TRIP
C. Rodney Smith, who conducts a retail yard at San Diego, passed t'hrough Los Angeles the latter part of the monlh ifter a ten-days' fishing trip at Bishop, California.
ROY E. JAMES RETURNS FROM MrLLS
Roy E. James of the W. E. Cooper Lumber Company, Los Angeles, recently returned from a trip to the mills in the northwest. Mr. James reports that conditions are looking fine and that most of the mills are operating five and one-half davs a week.
The well known wholesale and retail lumber firm, the Kerckhoff-Cuzner Mill & Lumber Company, of Los Angeles, are erecting a new and attractive- ol-frce building at theirbig r'etail yard at Macey and Alameda streets, and will move into the ne'iv quarters about the middle of September. They have always been located in the Kerckhoff Building, Sixth and Main; but are moving to get away from the heavy traffic of the congested district. All their general offices rvill be in the nerv building.
The annual convention of the National Hardwood Lumber Association will be held in the Peabody Hotel, Memphis, Tennessee, September 27th and 28th. It is understood that quite a number of California hardwood men will attend the conference. In Southern California, D. J. Cahill, President of the Western Hardwood Lumber Company, and Roy Stanton, President of the Pacific Coast Hardwood Association, have announced their intention of going, and there will probably be others from the South, as well as a North Texas delegation.
hccording to the Bureau of Railway Economics the states of Washington and Oregon shipped out 11,46O,05O,000 feet of lumber in 1926, of which 22,5 per cent went to California1. 12.5 per cent went to New York.
When the McCormick Pacific-Argentine-Brazil liner West Camargo sails from San Francisco, Tuesday, August 7th, on the first lap of her voyage to the East Coast of South America, she will have aboard as passengers Mr. R. W. Bybee, Manager of the Company's Foreign Department, and Mrs. Bybee. The vessel completely circles South America, proceeding direct to Buenos Aires via the West Coast of South America, through the Straits of Magellan, and from Buenos Aires to Montevideo, Santos, Bahia, Para, Puerto Columbia, returning through the Panama Canal.
Mr. Bybee u'ill interest himself particularly in the further development of Pacific Coast trade with the countries of Argentina, IJruguay, Brazil and Colombia, and for the last three weeks has been conferring Pacific Coast marketing associations, chambers of commerce importers and exporters, in regard to the investigations he will make.
The Philippine Hardwood department of the Wheeler, Osgood Co. is showing a fine healthy increase in volume of business, according to Larue Woodson, San Francisco, Northern California representative of this firm. Considerable new equipment has had to be added recently in this department of the big Tacoma plant, to take care of the new business which is coming through the increasing popularity of Philippine Hardwoods for interior trim, doors, furniture making, etc.
B. W. Cadwallader, of Los Angeles, head of CadwalladerGibson Company, manufacturers and importers of Philippine Mahogany and other Philippine hardwoods, has returned from a business trip to Seattle.
George Ream, Manager of the Jobbing Department of the Kerckhoff-Cuzner Mill & Lumber Company, of Los Angeles, is enjoying his vacation and will return to work September 1st.
R. L. Reedy, sales manager of the Wheeler, Osgood Tacoma, left early in August for a business trip to Philippine Islands, which will occupy between three four months.
Co., the and
Up in the Feather River and at Lake Almanor, Homer Maris, the well known San Francisco'hardwood specialist, recently spent three weeks on a high mountain fishing trip. He sent a flock of big ones back to his office in San Francisco to sho.w that as an, angler he has lost none of his cunning, and brought back with him fish stories enough to last him until next season.
Manufacturers of Dowlas Fir ' and Port Orford Cedar Sawmills, Marshfield, Oregon
Distributing Plant- Bay Point
.
Annual Production
200,000,000 Feet
GENERAL SALES OFFICE
Bay Point, CaL
San Francisco Sales Ofice
Leading lumbermen from all parts of the United States, representative of the twelve rCgional associations which compose the National Lumber Manufacturers' Association, met at Tacoma, August 8 and 9, for the midsummer meeting of the associati,on which included the conferences of the trade extension committee and the board of directors.
A national trade-mark design was adopted, and decision was made to conduct a national advertising campaign dqring the fall months, which will, however, not advertise or refer to trade-marked or grade-marked lumber.
Much tirne was devoted on the opening day to the discussion of the subjects of trade-marking and grade-marking of lumber, and the national advertising campaign.
E. t-. Carpenter, of Minneapolis, president of the'National Association, presided at the Wednesday morning session.
After ,the, reading of the minutes by Wilson Compton, secretary-manager,-John M. Gibbs, trade extenSion manager, pr-esented-his ieport on the status of national tradematkiirg. After discussion the trade mark designs presented -by the trade extension staff for approval were adopted.
Theodore M. Knappen, director of publicity, reported on the advertising plani of the National, and introduced F' O: Perkins, aciount executive of the J. Walter Thompson Co. of New York, the advertising agency selected by the trade extension committee. Mr. Perkins said that his company is making a comprehensive survey of lumbe.r consumption which will occupy several months, using six men for ihis purpbse. He adviled deferring the big carnpaign until thii survey has been completed, and until-they- are ready to adver[ise trade-marked and grade-marked lumber. - He exhibited copy which they have prepared for a national campaign to run during the fall months and unttl such time aj ttr-ey are ready to go ahead with the main campalgn.
It wals decided to authorize the agency to proceed with this campaign, but with the strict instruction that no reference to tiade-marking or grade-marking is to be made in the copy.
A. C. Dixon, Booth-Kelly Lumber Co., Eugene, presided at the Wednesday afternoon session, a feature of which was an address by George Sawyer, a former sawyer of Bend, Ore., and now chairman of the 4L employees'wood Promotion committee.
P. L. Grady, secretary-manager of the National Asso-
ciation of Wooden Box Manufacturers, reported on the trade promolion plans of his association.
C. Stowell Smith, secretary-manager of the California White and Sugar Pine Association, presented a recommendation of the technical committee urging the association to assist in the development of a machine for the rapid determination of moisture content of lumber. The sum of $3000 was voted for this purpose.
The board of directors of the National Association held their semi-annual meeting on Thursday. The first action taken was the instruction of the secretary to prepare suitable resolutions of sympathy on the death of R. H. Downman, former president of the association, to be sent to Mr. Downman's family.
Judge W. S. Bennet, Chicago, presented a report of the tax committee.
A motion by Charles $. Keith, Central Coal & Coke Co., for the appointment of a special committee to investigate the matter of the taxation of timber lands in various states, was adopted.
Dr. Compton brciught up the matter of obtaining correct statistical information on lumber supply and demand, and u'as authorized to spend up to $10,00O on a plan to secure fuller statistics.
Col. W. B. Greeley, secretary-manager of the West Coast Lumbermen's Association, told the directors of the efforts made bv his association in the last two.months to obtain fuller s[atistics. The last barometer carried reports .from 210 mills, he said, which included nearly all of the mills cutting 50,000 feet daily or over.
A number of lumber dealers in Southern California have booked passage on the Los Angeles Chamber of Commerce excursion to South America in October. W. L. Leishman, owner of the Crown City Manufacturing Company, Pasadena, was one ofthe first to make arrangements for the trip.
A. H. Law, who has been Superintendent of the Los Angeles Investment Company Lumber Yard for many years' died on August 11. Mr. Law had always been very active in Hoo-Hoo and was very popular among the members of that organization.
Allan E. Sorrell, formerly with Pope & Talbot, and who recently completed a four months' cruise to South America and the West Indies for the Chas. R: McCormick Lumber Co., is now associated with the Santa Crsz Lumber Co., Santa Cruz, as wholesale representative and credit manager.
_ Joq Rice of the San Rafael Mill & Lumber Company, San Rafael, is making many decided improvements tb his yard. New sheds, new foundations and new paint are among the improvements.
/ The Henry Hess Lumber Company of San Rafael have / just completed a very modern and attractive new office building.
W. Dresbach has discontinued his retail lumber yard at Petaluma, and entered the employ of Camm & Hedges.
L. Hozz has opened a new lumber yard just north of Petaluma on the highway, under the name of the Petaluma Lumber Co.
R. W. Cowlin has been appointed sales manager for Hess Lum-ber Co., Eishop.Mr. Cowlin was formerly with Patten & Davies I umber Co., Los Angeles, and the Los Angeles T,umber Products Co. He is a Forestry graduate of the Universitv of California.
J. R. Bond has started a new softwood retail lumber yard- in Clearwater, California, not far from Los Angeles. He has been in the lumber business in this territory for manv years.
Fred Coleman, former owner of the West Adams Lumber Company, Los Angeles, recently purchased the Amatex Lumber Company, at 5511 Whittier Blvd., Los Angeles.
The Mel-Coe Lumber Company is the name of the new enterprise which has recently opened on RiversideRedondo Blvd. opposite Roservood Park. The yard was formerly known as,the Woodhead Lumber Company. Mr. Coe, who is Manager of the new yard, has been Sales Manager of the L. A. territory for the Gaynor-Masters Lumber Company and is well known among the lumbermen. He will carry a heavy stock of dimension lumber and a complete line of builders supplies.
J. H. BAXTER & CO.
WHOLES^A.LE LUMBER
P olec-Piler-Crcoroted Matcrirl
W. M. BEEBE
Southern-HARDWOODS-Southcra
Oak Floodng and Maple Flooring
1109 Fint National Bcnk Bdtding
Telephone Dowlar 9117
(Continued from Page 9.)
Department of Commerce, and written by "John A. Fowler, American Trade Commissioner, in collaboration' with the Director and personnel of The Philippine Bureau of Forestry." In it we find this statement:
"Kalantas lumber is the most important wood used in the manufacture of cigar' boxes. It is practically identical with Spanish Cedar of Mexico and Central America."
This was a business, and not a botanical report, and does not mention the family tree, btrt identifies it with Spanish Cedar, which all authorities, including Prof. Record, place in the Meliaceae or Mahogany family. It shows how important is this species of the Mahogany tree, however. As a matter of fact, the Philippine law requires that all high grade cigars must be shipped in the Kalantas or Calantas (the name is spelled both ways by different authorities but refers to the same tree) box, this because of its cedar odor that protects the contents from vermin.
The physical records of the Philippines show that Kalantas grows profusely in the fslands, is one of their largest and best trees, and the annual production of this species alone ranges from a million and a half to over three million feet annually. It is too soft for furniture or cabinet work, but is ideal for cigar boxes.
So, it seems that this one member of the Mahogany family not only grows in the Philippines, but is a very important wood.
There are several pictures with this article. One of them is an ordinary Philippine cigar box. It is made from Kalantas woo{ which belongs to the Meliaceae or Mahogany Family. It would seem that anyone selling these boxes, or this wood in any shape, would be entirely justified and legally and morally secure, in calling it Mahogany. That it is Philippine Mahogany, pure and simple, seems certain. The pieces of lumber shown are Philippine Mahoganies. Org of them is a piece of Kalantas, bought in the market in Manila. The other is a piece of Maranggo, another member of the Meliaceae or Mahogany Family that grows in the Philippines, probably one of the "other excellent timbers of the Philippines" which Prof. Record refers to in his book, already quoted.
These two specimens were selected from a shipment of these two woods which recently arrived in Los Angeles, at the plant of the Cadwallader-Gibson Comfany. And here is the copy ofa document concerning their identity. Read it:
"Manila, July 25th, 1928. I hereby certify that I have personally inspected in accordance with Bureau of Forestry rules 57 pieces of 949 board feet of lumber at Cadwallader-Gibson's lumber yard,.for shipment to Cadwallader-Gibson Com-
Rates on fir lumber from Portland and Willamette valley points to Alturas, Cal., and Lakeview, Ore., will be cut September 9 by the Southern Pacific railway, it was announced recently. The rate to Alturas will be reduced 5 cents per 100 pounds and the rate to Lakeview will be cut 7tf cents.
The reduction is one of the results of the broad-gauging of the Nevada-California-Oregon railway from Wendel to Lakeview and its partial control by the Southern Pacific, it'is stated.
patay at Los Angeles per SS President Lincoln at the request of Cadwallader-Gibson Company on July 25th, 1928, and have found said lumber to be composed of merchantable Maranggo, Merchantable Kalantas. Remarks: Maranggo and Kalantas inspected above are botanically known as Azadirachta integrifoliola Merr., and Toona calantas M. & R., respectively, BOTH OF THE FAMILY MELIACEAE. (Signed) Luis J. Reyes, Bureau of Forestry. Approved, July Zftlr, 1928, Arthur F. Fischer, Directof of Forestry."
Now, folks, this Luis J. Reyes is an authority on botanical woods. His title is Wood Technologist, Bureau of Forestry, Philippine fslands. He is probably as dependable and safe an authority as any other living man, is the author'of books on Philippine woods, and is probably better able to speak for Philippine woods than any other man. Arthur F. Fischer is also an authority on the subject.
And now, folks, we approach the termination of this story-likewise the conclusion-and my conclusions.
Andmy conclusions are-that there ARE trees of the Meliaceae or Mahogany Family growing in the Philippine Islands, and that at least two of them grow there in commercial quantities-one of them in great volume.
And, if this IS a fact-as I have attempted by competbnt authority to prove in the fo,regoing article-then there DOES exist, not in a trade name, but in fact and in truthPHILIPPINE MAHOGANY.
And, if there IS Philippine Mahogany growing in commercial volume in the Philippines, then my surmise is that this famous anti-Philippine Mahogany qase is knocked higher than a cocked hat, regardless of what the Federal Trade Commission, or the Supreme Court. or any other tribunal may decide about the merits of this case as presented.
THINK OF IT ! All a hardwood dealer would have to do under'such circumstances is carry in stock some calantas or other Philippine derivative of the Meliaceae Family, and he would be legally and morally safe in shouting to the four winds of heaven, in his advertising, on his stationery, over his door, on the band of his hat, or anywhere else he saw fit, that he stocked and offered for sale PHILIPPINE MAHOGANY.
And then what becotnes of. your injunction, even though a permanent one were secured?
It tooks from the road as though there were only one question atissue-Is there Mahogahy in the Philippines? And-still from theroadway-it looks as though there IS.
The Butte County Hoo Hoo will hold .a concatenation on Saturday, September 8, at Chico. Vicegerent Snark I. E. Brink has lined up a bunch of kittens for the occasion and a large delegation of lumbermen from Central California and the San Francisco Bay District are planning to attend. James M. Brown, Snark of the lJniverse, and Fred Roth, Supreme Bojum, have been invited to attend.
If you sell a man and make a fair profit and please him so that he wants to come back you have done- some real selling.
Here is an illustration oi a most beautiful California hardwood floor. The maker is Cadwallader-Gibson Company, and the floor is made from their Bataan and Lamao Philippine Mahogany. This floor has been laid on both wooden and concrete sub*floors. and is one of the few hardwood floor.s that is laid successfully on concrete. These two beautiful woods have much contfast as to color. and
The great and efficient millworkplant of the Chicago Lumber Company of Washington, at Oakland, California, is getting bigger and more efficient all the time. One of the newest and biggest millwork institutions in California, it is being continually arranged and equipped toward greater efficiency and production.
Mr. L. V. Graham, the genial Vice President and General Manager, states that he has on order at present a bunch of new machinery and equipment that will fill in here and there and give several departments greater efficiency.
The variety of their products continues to grow. Besides everything in stock and special sash, doors, millwork, etc., they enjoy a big eastern business in wooden specialties. At present they are turning out a huge order of wooden frames for automobile sedan windows, things that are most difficult to make, and require the greatest precision in workmanship. This is just one of the many lines they turn out.
Mr. Graham states that their new mixed car specializing has been a great advertisement and brought them much worthwhile business.
Longview, Wn., Aug. 2|.-Architects in the Pacific Northwest are to be assured of good materials and capable workmanship when dealing with millwork companies affiliated with the West Coast Lumbermen's Association according to plans approved by the Millwork Committee at Longview, August 15. The effort will be made to establish standards for good or quality millwork in member plants and then to explain the advantages, through Association fieldmen and by literature, to architects of using specifications containing these quality requirements.
The following members of the Millwork Committee were present: E. C. Cowdin, Chairman, Stewart Franks, Frank E. Hite, J. H. Lausman, W. J. Liljequist, L. B. McDonald, Maurice Springer, E. E. Vogue and P. A. Warrack, W. B. Greeley, Secretary-Manager and C. J. Hogue, Director of the Trade Extension Department represented the Association.
therefore make a very wonderful combination, with lovely grain effects, and perfect flooring qualities. This is one of the most beautiful floors imaginable, adaptable for home, club, hotel, apartment, or almost anybuilding where a wonderful floor is sought, and is an excellent example of California building ingenuity and originality.
"Stiles and Rails," which was formerly the name of the Pacific Door and Sash Company's House Organ, has been changed to "Planer Talk". The publication is going over in great style and the Company is now sending out abput 3500 copies each month.Tat Nicholson, who is in charge of "Planer Talk," states that by October 15 Pacific will be ready to send out their new forty page front and interior door catalogue.
On August l,1928, a deal was consummated whereby Mr. A. Salot, formerly a well known General Contfactor and Builder of New York, Philadelphia and Los Angeles, became owner of all holdings of the Higman Lumber Company, at 2831 Exposition Place, Los Angeles, including yard, mill and ground.
The new firm will be known as the Salot Lumber Company, with Dave Salot, General Manager and Henry Salot, Credit Manager. There are several salesmen who have been in the lumber business for thirty or forty years.
The Company is handling a full line of rough and finished Re{wood, Fir, and Oregon Pine, and report business very favorable.
J. A. Toomey, Credit Manager of the Pacific Door & Sash Company, Los Angeles, died August 17 alter a short illness. Mr. Toomey had been with the firm a good many years and was very popular among his business associates"
The Certification Plan, adopted at its recent conference in Los Angeles by the Millu'ork Institute of California, is well on its way. A. W. Bernhauer now has six sub-committees working with him in perfecting "Standards of Construction" on which the operations of the Certification Plan will be based, and it is expected that by the middle of October these Standards, Licenses, Applications and Certificates will be ready for release in final printed form.
A letter to the members from Managing Director H. T. Didesch states that the committees are working splendidly to get this important matter under way, and calls on all others who may be solicited for help to join in whole-heartedly and finish up the fine work started at the Conference.
Mr. Didesch also urges their members to sign and send in to the Federal Trade Commission their individual acceptance of the rules of conduct established at the May Trade Practice Conference in Chicago, and recently approved by the Commission. The Acceptance was printed in the August 15th issue of The California Lumber Merchant.
D. R. Philips, of the Hart-Wood Lumber Company, Los Angeles, has returned from a two weeks' vacation spent at the beach and at San Francisco.
Here is one of the cleverest things ever said about a pine board. Every sawmill man should tack it up where he can'see it every day. There is a big lesson in it. The story is that Mr. B. P. I{ead, Secretary of the Kaul Lumber Company, Bitmingham, Alabama, looked over their statement, looked at the beautiful lumber they were turning out, and then wrote this apostrophe to a Pine Board:
"We cruised you, we surveyed you, we abstracted you, we bought you in the tree, u/e cut you, we skidded you, we hauled you, we built railroads to you, ufe loaded you, we transported you, we floated you, we ranyou through the mill, we band sawed you, we gang sawed you, we resawed you, we edged and trimmed you, we dried you in the air, we kiln dried you,. we humidified you, we weighed you and tested.you, we bulked you down, we planed you, we dressed you, we end matched you,we graded you' we bundled you, we wrapped you in paper, we stencilled you, we stamped you, we stored you with carer we loaded you' we checked you and rechecked you' we sealed you from dust, we braced you, we shipped you, we accounted for you, we statisticized you, we advertised you, and then-WE GAVE YOUAWAY."
On August eighth the Hoo-Hoo Club of Albuquerque, New Mexico, gave a farewell dinner to Arthur A. Hood, past Snark of the llniverse, who has gone to Chicago to live. The dinner was held at the Alvarado Hotel with Arthur J. Sine, Vicegerent Snark for New Mexico, acting as toastmaster, and there were many fine talks by prominent lumbermen present. Mr. Hood was the founder of the Albuquerque Club.
E. E. Scarborough, Superintendent of E. K. Wood Lumber Company's yard at San Pedro, has been enjoying a two weeks' vacation.
Jack. Halloran of Halloratr & Bennett Lumber Company, Phoenix, Arizona, spent a few days of his vacation in Los Angeles.
C. W. Osborne, manager of the Creosoting Department of the Chas. R. McCormick Lumber Company at Portland, recently made a short trip to Los Angeles. Mr. Osborne was accompanied by a bridge committee of the American Railway Engineers' Association. These men inspected treated wooden bridges which have been in service thirty years or longer and reported them in very satisfactory condition.
Lawrence Beckstrom, Sales Manager of the L. W. Blinn Lumber Company, I-os Angeles, has returned from a two rVeeks' vacation at Bass Lake and San Diego.
Archie Price of the L. W. Blinn Lumber Company, Los Angeles, is enjoying a two weeks' vacation. He will not tell his friends where he is going, because he wants to enjoy a good rest, and does not want it interrupted by phone calls from his customers to place orders.
D. S. Watrous of Shreveport, La., Sales Manager for the Arkansas Oak Flooring Company, manufacturers oI "Perfection" oak flooring, has been in California for the past month, and then rvent to Portland and Seattle to complete his western trip. It was his first visit to the coast, and he expressed himself as lvonderfully enthused over the business possibilities of California, as well as the wonderfut climate.
R. F. Hammatt, secretary-manager of the California Redwood Association, returned August 16 to San Francisco from Tacoma, where he attended the midsummer meeting of the National Lumber Manufacturers' Association.
CHANGED
The Bay district Hoo Hoo picnic will be held at Kendall Dell, near Mountain View, on September 30. The date had leen previously announced as September 16.
T. B. Hatten,.of T. B. Hatten Company, Los Angeles, is maling a motor trip to the northwest. Mr. Hatten will visit his mill connections at McCleary, Washington, before returning to his office.
E. L. Cooper of the Union Lumber Company, Los Angeles, has returned tohis desk after a vacation at Camp Baldy.
Miss Audrey Newport of Sudden & Christenson, Los Angeles has recently returned from a vacation in northern California.
Burt Beless, Sales Manager and Manager of the Panel Department of E. J. Stanton & Son, Los Angeles, spent his vacation in San Francisco.
A. B. Hammond, president of Company, San Francisco, recently trip to Los Angeles.
the Hammond Lumber made a short business
G. B. Lancaster, well known hardwood salesman of the Los Angeles district, has resigned his position with the Pacific Southwest Hardwood Cornpany, of Los Angeles, and joined the sales forces of Cadwallader-Gibson company.
Russell Edmonston, manager of the wholesale and industrial departments of the E. K. Wood Lumber Company, Los Angeles, has been enjoying a three-weeks' vacation at Salt Lake Citv.
Frank ("Duke") Marmion, of the Lumber Company, has been enjoying on a ranch near Gold Beach, Oregon.
E. T. ("Pete") Nelson of the Los Angeles, has returned to his visit in the northwest.
San Gabriel Valley a month's vacation
FROM VACATION
Riverside Lumber Yard, desk after several weeks
Herman Rosenberg, the sales expert end of the Rosenberg Brothers combination that make up the Hipolito Company, manufacturers of quality screens, is in Los Angeles on a ten days' visit. He has been living in Detroit for the past eighteen months, introducing the llipolito line of screens to a great territory of the North, and reports that business is very satisfactory, and that their campaign in that direction is continually building and growing.
On his way to California he visited their othei two big territories outside of their home state, the Kansas City and Texas territories, in both of which they have fine repiesentation, .and do a thriving business. lle reported business in both those sections to be excellent, withfine crop prospects, and a big fall business pending.
lfe was accompanied home by Mrs. Rosenberg, who will remain in Los Angeles until Mr. Rosenberg comes back for the winter, which will be about the first of November.
J. H. Foresman, Vice President and in charge of retail interests for the Long-Bell Lumber Company at Kansas City, made a short visit to Los Angeles while on his way home from Longview, W'ash., and Weed, California.
Donald E. Houghton, who has been at the Port Gamble mill of the Chas. R. McCormick Lumber Company, is planning to drive down to Los Angeles for his vacation.
rn IHE WEAVER ROOF plays an impotant part in the distinctiveness of this wayside eating place. There are many opporrunities in your community to sell roofs of beauty and utility to the owners of manv types of business. It is youi opportunity to increase your roofing sales and in addition enhance the value and beautv of those buildings on which the roof is laid. Suggest this idea to some of your business friends. We know thev will realize the value of 'vour suggestion.
There will be a special session of the California Legislature at Sacramento, beginning September 4th, which plans to adopt an amendment to the Constitution of the State providing for new corporation taxes. The plan that the lumbermen are particglarly interested in is taken from the official call, as follows:
"(2) Corporations doing business in this state, of the class covered by subdivision (d) of Section 14 of this article, in lieu of the tax thereby provided for, shall annually pay to the state for the privilege of exercising their corporate franchises within this state a tax according to or measured by their net income. The amount of the franchise tax shall be equivalent to 4 per cent of their net income. The tax shall be subject to offset, in a manner to be prescribed by the Legislature, in the amount of personal property taxes paid to the state or political subdivisions thereof, but the offset shall not exceed 9O per cent of such tax. In any event, each such corporation shall pay an annubl minimum franchise tax to the state, not subject to offset, of $25."
Another new provision is that mortgages, accounts receivable, stocks and bonds, shall be taked at the rate of four-tenths of 1 per cent.
The Legislature would be authorized to define "corporations", "net income", !'doing: business", etc.
Another provision deals with banks and national banking associatigqs e;clusively, and provides for a special tax of 4per cent, ''
Max Smith, Assistant Manager of the Portland office of the E.'K. Wood Lumber Company recently spent a few days in Iios Angeles.
The Turlock Lumber & Mill Company of Turlock recently reported a small fire loss in one of their sheds at Hetch Station.
Max Landram of the Coos Bay Lumber Company, T,os Angeles, is taking a two weekst vacation to improve his golf game.
Russell Slade, Vice President and General Manager of the S. E. Slade Lumber Company, San Francisco, recently spent a few days in Los Angeles.
One of the most handsome of trade booklets, and of its kind, the most complete ever assembled, has just been published by the El Rey Products Company and is being distributed to hundreds of persons interested in building. The book deals with the El Rey roofing products and is highly illustrated in colors throughout.
The beautiful little magazine is Slxll inches in size, consisting of 28 pages. The cover shows a modern Spanish-California style two and a half story residence equipped with El Rey shingles in two colors. A panorama of the El Rey plant, 1633 No. San Pablo Street, Los Angeles, is placed on thefirst inside cover page, which also pontains two photographic reproductions of the miLchinery that manufactures this well known article. Locations of the San Francisco, Seattle and Portland offices are given.
A short editorial "to the trade" reads in part, "Twentyeight years of successful manufacturing experience in making roofing felt is behind El Rey roofing products. The company was in the business of making rag felt when the idea of asphalt roofing was first developed, and was one of the first concerns to begin its manufacture."
The following pages contain a complete manual of tables and instructions for laying the shingles and roofing rolls, with types, sizes, and general descriptions of different styles of the product, all picture4 in natural colors. The migazine shows seven illustrations of fine California homes, copies of 10 year and 20 year guarantee maintainance agreements, and much other information on roofing in general and the El Rey product in particular.
YOUR judgment nrill suggest the formet
A damage award of $9,000 to Leila Embree, and another in the sum of $1,000 to her husband, A. H. Embree, were given by a jury in a verdict returned last night in Department B of the Super- ior cour! in the twin civil suits against L. R. Comer, et al.
The claims were filed as outgrowth of an accident January D, 1y27, at the intersection of Pacific avenue and Anaheim street, where it was alleged an ambulance of L. R. Comer & Co.. morticians. had collided with the macfiine in which the defendants were riding. The ambulance was driven by F, W. Baker, it was said.
(Long Beach, Calif., Sun)
The changing conditions of motoring have been. anticipated in the new DOUBLE EAGLE. It is Goodyear's answer to the demand for a tire that will successfully withstand the sustained high speeds of the hard, fast driver over roads as they comeand continue to give trouble-free mileage.
High in profile, almost double-thick AIIVeather Tread, thicker sidewalls, heavier SUPERTWIST carcass with more plies and more rubber between the plies-it is indeed a SUPER-tire.
.. You will find in it NEW LOW COST per mile and FREEDOM FROM DELAYS due totire trouble.
The Fellow Who Wants to Hire
Rote: t2.50 per colutnn ineh The Fellow Who Wants to Be Hired
By man with 12 years' experience as manager band mill manufacturing soft and hard woods. Desire chance for advancement, as hard work proves capability. No selling. College graduate. Address Box C-l14, Calif. Lumber Merchant.
Experienced traveling salesman to sell full line lumber, sash, doors and millwork. Rocky Mountain region. State age, experience and salary expected. Must be high class man. Address Box C-l13, care Calif. Lumber Merchant.
Wanted-Retail lumber yard in Los Angeles or vicinity. Address Box C-115, care Calif. Lumber Merchant.
Lufrrber Yard and complete hardware store. New upto-date lumber yard and a number of exclusive old-time agencies. Reason for selling is that in six years' time we have accumulated enough to retire on. Best chance in the state for a liVe man. Situated on main highway in a live town. Address Box C-l12, care Calif. Lumber Merchant.
Young man at present employed by San Francisco wholesale rail and cargo concern as salesman desires new connection. Has been with present company for number of years and is intimately acquainted with valley and coast trade of Northern California. Address Box C-216. care of California Lumber Merchant.
. Made of high-grade. steel,Simonds Narrow Band Saws take an edge and hold it. Th"y . retain their tension and cut fast and smoother.
For
specifu Simonds Narrow Band Saws.
(Thc Clanlng Houec)
HE seasoning of lumber is a very important phase of production. In Long-Bell mills it has been made the subject of continued study, the better .to serve the rnany buyers who have come to rely regularly on the Long-Bell trade-mark on the end of the piece. ' ' t , Dealers in many states have found in this same reliance the possibility of fair profit,year in and out,from regular customers who ask more about the quality of the lumber than the price.
The LongBell Lumber Company
R. A- Iong Bldg. Kansas City' Mo. Lumbmen since 7875
Douglac Fir Lumber, Tlmbers, Door and Wiadow Frames, Trimpak; West em llemlock Lumber: Western Red Cedar Slding and Shingles; Southem Pine Lumber and Timbers; Southcn Hardwood Lumberand Timbers; Oak FIooring,*CELLized Oak Flooring Strlps, 'CELLized Oak Floor Planks, ICELL ized Oak Floor Blocks; Califomia White Pine Lumber,Sash and Doorr, Box Shooks;Creosoted Lumber, Tim. bers, Poctr, Poleo, Tier, Guard.Rail Posts' Piling.
You'll find Hipolito Screen Doors and NTindow Screens in the costliest mansionsthe most expensive clubs and hotels-wherever quality is the first consideration. The home of Charlie Chaplin and many others in exclusive Beverly Hills are equipped with them. Money isn't the important factor in such places-you just can't buy better screens and screen doors.
For Small Homes, Too.
Yet Hipolito Screens are not for just the wealthly few. Quantity methods of production and the principle of stocksize screen manufacture keep down the costs. In one community of small homes ninety-one percent of the buildings are equipped withHipolito Screen Doors and $Tindow Screens.
Hipolito Dealers Know Vhy.
Hipolito dealers know the reasons for this universal preference. They know that Hipolito Screens are made of California Sugar Pine, famous for its non-warping, non-shrinking qualities-that the famous "corners of strength" make them outlast seven ordinary screens. And they know that the Hipolito unconditional guarantee has no strings.
I- Every Hipolito Vindow Screen and Screen Y
I O""i i, g,raranteed to satisfy the ultimate.rr".. J
Ifome of CharlieChaplin Close-uP of one of the fan,ous "corners of strengthl' showing special construction. Note the hardwood. dozuels set in waterprooi glue.