The California Lumber Merchant - October 1930

THECATIFORNI.A MBERMERCMT LA.gTING ALLS

Grip Lath's core of purc gypslrnr is the secrct of lastinq walls. Grip Lath is a rroncondrrctor of heat and cold, fircproof and sourrdproof ; r'ill not crack, r+arp or buckle. Any wall finish nray be used.

In vour next construction work specifv and derr.rand

Grip tr-ath

"selling theldea"

the desire to build . . . the urge to beautify and modernize the home...that is the Merchant finds most SALE the Lumber important . . . that b where NEW BUSI' NESS is created and OLD BUSINESS rG' vived.

RED RIVERDISPLAY

DOORS are unique and inimitable . . . brilliant colors in RED RIVER SANDBLASTCOLOR FINISH. th"y attract instant attention to your entire line.

FREE TO DEALERS

Finished Doors and "cut open" sample to show the unequalled construction of PAUL BUNYAN'S 100 Per Cent DOOR. 100 per cent CALIFORNIA PINE. 100 per cent LOCKED CORE.

Ask for our proposition, including literature with your firm name imprinted. We help you sell RED RIVER PRODUCTS.

Trade Mark "Producers of White Pine for Over HaIf a Canlury"

The RED RIVER LUMBER CO.

ABOVE: Special RED RIVER DOOR to architect's tpecification. RED RIVER SANDBLAST Sparisb Brom.

RIGHT: "Emperor" Dor' RED RIVER FINISH red-md-gold, gren-and-gold, black-and-silver or any desired colors.

BBOWNgS SUPBISODITAB CLOSDT LINTNG

A necessity for every residence and office buitding. Now offered at the loivest price on record.

BRowN's SUPERCEDAR is guaranteed to conta rn 9o/s or tnore of the red heartwood which alone contains the oil of cedar. Packed in tight cartons to assure amival on the job in perfect condition.

THE CALIFORNIA LUMBERMERCHANT

JackDionne,prlilL$u

3llT;j3*ijg?"ff#f,.t* Los

SuIrs-hItFrrrdpOJr Trbfrrulrb!t-DAqtia

Sor0:r Oir d trtul l- ql llG Tc

ocToBER l, le30 ES

How Lumber Looks

Douglar Fir.-A group of 349 -illr rcportingl to thc Welt Coast Lumbe.nne'ntr Atrociation for 6c wcck coded September 13 operated at 46.26 pcr ccot of capacity' ar compared with an average at 47.86 per ccotof capacity for the previoru 14 weekr and with an averrgc of 6il pcr ccat of capacity from January 1 to June 1.

Clra.ri received bv i grorp of 227 millr, for which th9 Acsociation har a weckly record of produc{ion, orderr lnd rhipmentr, exceeded tte output for tLe wcck cnded Septcn' ber 13, bv 2.22 per cent. Shipmentr wcrc 4.13 pcr ccot under proiuction.- Unfilled ordcnr of thec nilb incrcucd , about 7,OOO,OOO feet Nw burineg repofted by tbcrc nillr for the eight weelcr from the wee& cnding July 19 to Scpter ber 13 rho*"r that orderr received drrhg thrt pcriod er' ceeded pioduction bv 5.7O pcr cenL Rail uade ordcrr re ported were higher tlan n any weck rincc Jrmc 21. Produc' iion, orderu an? shipncntr at therc 227 'mill' for thc wccL ended Septembcr li were ar followr: Production l2QrllQr fi8 fect, Oliletr 122,9O21421 ferl,and Shipmcnb 115'023'135 feet.

In the 16 weelc from May 24 to Scptembcr 13, invco' toriee declined 8.9O per cbnL The relationrhip of the h' dustry to itt markett ir gradrnlly bebg etren$hcncd by tbccontinued decline in inventorier and the favorabl,c ntio of orden to production and by the increaring volunc of, rm' filled orden, according to the Asociation.

The California demand ie light. No. I latb continucr lcrrce and the market on thir item b holding 6rm" The re tail demand, which ir generally tfe greatert duhg thc lrtr monthr, ir late in rtarting but thc deden are optimirtie that

, Los Angeles Retail Dealers / Reorganue

The Los Angeles retail lumber dealers have reorganized and the new association will start functioning on October 1. The new organization rvill be known as the Lumber and Allied Products Institute of Southern California with offices at 6420 Avalon Blvd., Los Angeles. Kenneth Smith has been appointed General Secretary of the association. 101 retail dealers in the Los Angeles district have already joined the new organization.

The reorganization of the Los Angeles dealers is the direct result of the labors of Harry A. Lake. president of the California Retail Lumbermen's Association, who has been very active on this matter for the past several months. All the local groups surrounding Los Angeles will be allied with the Los Angeles grouP.

thc nlrtct vill fiot inprovcocot dahg 6c EoD6 of Octo,bcr. Urold do*3 o tc Pdfic do& rr SLD Pcdro totalcd 12,42O,W fca on Scptaobcr 24 tthicb I prxti' cally thc rare er rcpctcd tro re& ego- 55 hnbcr vcr dr in thc Cdiiornb rcnicc erc tiod lp. irttt;t}tttft

Thc Celifcob Whirc ril lhgr Pinc Mudecbcr Asocbtion for thc wGGt codcd Scptcmbcr f3 rcportcd pno' ducion fron 19 nilb u 2Or607r(X)O fcct' rhipncotr l-3'6t5'(XtO ftct rnd orrdco 12,3a0'(Xxtfccl- Thc Phc nrlct rh"; vcry tittlc chrryc, prl€-rofr rbod 6c rrm end rhc d.-;d a c"e.ct d -to Oo- irrelovcocot drrb3 rba frll mthr. - ThcC"lif"-i" Rcdwood Aro&lioo fa lbc ncl codGd Septcobcr f3 rcpatcd prodocrln filon f2 db er-!' 894,flX) fcct, fiidmrr qZeS,Om foct end odq${t1' ooo'i; I"dilei;b erc rh6rbi tf,. d r.tirlt 'Tb R?.1' wood nettct rco.bl lbod thc llre rnd fis rc dcedy' * t -; tl t I I t | |

Combincd ncr borhcri rceivcd et hrnrhood lnd &ftwood tumbcr Ei0+ &rfu rh. tG.L co&d !q!q9bc -ff' wer within 2 pcr dnt of toti Pto&{o'-it i idiqAd in rcportr fiom tiZS tc.diog tub- rlb to-Sc Ndiot Lcir ti U"t*""1u-. lsfteUn Aecrfol o r nfic& crrtailcd productln brrb, ordcrrr ef rcpcthg Hlood nillr soided thc crt bv 9 pcr GGr[' Sc b.d nrio norl in romc nothr Rcpab thil:d rftrmod or.dcr El pa cent of roftrood qL - Cmbhcd Prcdrctio! of l+. rrDaG ios milb totrtcd 273,4W 6ct-fa 6c n*- GG ffrca rtipmu vctt 95 pcr ccnt of eroducdo.

California Pine Mills AdoPt Firm Price Plan

Adoption of a plan for a firm-price b1{s lor lumber sales has bein announied, effective October 1, by manufacturers of California White and Sugar Pine representing more than 8O per cent of the production.

The plan is similar to that propo-sed b; Cola W: B' Greeley, secretary-manager of the Wcst Coast I, umber' men's'Association, and idoptcd by that association to be efiective as regards rail salei from September Z)-

The individual firm price plan provides for an individual price list being issued by the mill, containlng-jhe qanlEe ment's owtt pr-ices and conditions of sale; the list to be firm until supplanted by another list from the same comPany, New or ibrrected fists mav be issued as often as the man' agement wishes, but no iales are to be made !y a mill during the life of the list at lower prices than those published in such list.

PRICE CUTTING

Price cutting, the cancer of business, has many times been described and diagnosed. The description on page 20 originated in the oil business and has been copied thousands of times for hundreds of industries. No doubt millions of hard headed businessmen believe every word of this is true.

Here le a proposltlon-

Let's put on a epecial campaign. Let's try to get all organized manufacturers and retailerg who are againet price cutting to participate" Campaign to develop the idea th'at, "All that glitters is not gold," or that all who price cut are not giving value received. Let's get over the idea that a buyer has to watch his rtep with a price cutter, because if he is unfair to othere he is likely to be unfair to you.

Why not get a good deecription of this price cutting disease in print and then have it broadcast through thousande of copies?

In order to make a start and to make the campaign intereating, we invite retailers to write ue their opinions on pripe cutting, and we ofier a prize of $1.00 each for the firet twenty letters received. Wewill then be glad to turn the campaign over to the Lumber Committee of the California Retail Lumbermen'a Aesociation to develop something definite; at leagt, to try to bring about a greater recognition of what price cutting really is and what it leade to.

If it is a cancer that eats into the organized cells of healthy induetry, a greater realization of its menace will help to bring about more heroic mealtureE for cure. It can be cured by the industry itself. It is encouraging that in recent years the reeulte of price cutting are more fully understood, and thc good work done by organized retailere and manufacturers hag no doubt given beneficial resulte. However, much more can be done by all. Doing nothing, or "letting George do it," means a sick induetry and a eick induetry is a drag on general proaperity.

Lette frght thia price cutting disease as the worst enemy to better conditions.

Holmes Bureka Lumber Oo.

Loc Angeles - San Francicco - Eureka

SALESMEN

Bill Hamilton-Lloyd Hanir-Harvey lrcnhower-Bob Plane-Fred Holmer

"Manufactunert of H. E. Trade Marked Redwood Products, catering to the quality trade of C,alifornia."

Member of the Calif ornia Red,uood Association

Vagabond Editorials

By JackDionne

This is October first. Winter is practically uPon us. In the milling and manufacturing districtS of the entire United States tens of thousands of men who depend upon the manufacture of building materials for their livelihood and that of their wives and children' are out of employment' or working for much curtailed ingomes. These men and their fdmilies are looking forward to the cold of winter wittr unutterable dread. They are hoping for more work and more wages before winter comes.

AND WITH THIS SITUATION AND THESE MEN AND THEIR DEPENDENTS THE RETAIL LUMBER INDUSTRY HAS A DIRECT RESPONSIBILITY.

t!

Mr. Retail Lumberman, here is a direct appeal to you. GO OUT AND CREATE SOME BUILDING BUSINESS. START TODAY. CHANGE YOUR WHOLE ORDER OF THINKING. MAKE EVERY DAY BRING IN SONNB NEW BUSINESS NO MATTER HOuI SMALL, THAT WOULD NOT HAVE APPEARED WITHOUT YOUR CREATIVE EFFORT. DO IT EV. ERY DAY. COUNT THAT DAY LOST THAT HASN'T DEVELOPED SOMETHING NEW FROM YOUR OWN EFFORTS. IT'S YOUR DUTY. YOU OWE IT TO YOUR INDUSTRY TO DO SOMETHING TO HELP BRING IT OUT OF THE SLOUGH BEFORE WINTER COMES. AND IF YOU DON'T DO IT' AND DO IT WELL, YOU ARE JUST A LAZY RASCAL THAT DOESN'T DESERVE THE NAME OF "LUM. BERMAN'"

The manufachlrers of lumber and other building materials whose ga6at you sell, cannot cr€ate business in YOUR territory. If you caught their representatives calling on your trade and trying to sell them direct you'd raise a shout that would reach the skies. But when you assume that position, you likewise accePt its attendant responsibilities' There IS a market for more building material in YOUR territory. It doesn't make any difrerence who you are or what or where that territory is, there IS such a possibility' And, since you allow no'one else to approach that tradeand very properly so when you fulfill your obligationsthen it's y--our business and your duty and your resPonsibitity td$o out and develop that business.

The mills and the buifding material plants generally are running short time because of lack of business. Their employes are in need of help befcc witrter c/@es. Your duty, Mr. Retailer, is more ttan a business propositionit's humaqitarian. If every retail lumberman in the Unitcd States will start out this morning doing wcrything he tnows how to create some building busincss, and will kecp it up until he combs his territory over and over again, HE WILL BE DIRECTLY GIVING EIIPLOYMENT TO THOUSANDS UPON THOUSANDS OF MEN WHO ARE AT PRESENT UNEUPLOYED OR EIIPLOYED ONLY PART TIUE AND WHO ARE LOOKING FOR. WARD TO A TERRIBLE WINTER *rf|}

Every single doorbell in the United Statcr rhould be rung in the ne:t thirty days, and buildilg natcridg and building firnctions and building tbitrys should bG intclligently ofrered for salc. Sitting tighg nrnning ahort handc4 cutting salaries, keeping down erpcnscs at ttc erpense of creative effort, can have only one poesible cffect and tbat is the continuation of the business dol&ums wc have bccn sufrering witb.

rlf

Neither will fotcing a grin and saying-"Busincss is good"-be of any sewice. Thc oly tbiDg that will do the trick is plain, old-fashioned WORtr. Get out, gct busy, hit the ball with enthusiasm' thinl' hustle, plan, create, do ttrings, do then bctter, male your trade think of you morc frequently in the ne:t mont'h tAan they have in the last entire year, and you will sell building things that otherwise will never be sold. Don't doubt it-DO itt :i tl tl

Mr. Dealer, ttis isn't only a busin€ss oPPortunity; it's a DUTYl it's a RESPONSIBILITY; it's a service to mantind that you can render. at a most vital and opportune time. With tens of thousands of pcople in rnill and factory saying to you-"Qive us worP-are you going to reply"I'm waiting ior business to pick up?"

*:it

I'm betting on you, Mr. Retail Lumberman. With tbittyfive thousand of you hitting thc ball for thc ncxt thirty days, ttrings will certainly lool diffcrcnf A grcat stcrwardship rests upon your shouldas. What arc you going to do about it?

Willis Walker on Lumber Outlook

By Willb J. Walker President of The Red Rivec Lumber Co.

While the present conditions qf the lumber market are very unsatisfactory and discouraging to everybody connected with it f see no reason why we should-look-at the depression any difierently than we'have many similar ones in the past, where the peaks have been followed by depression and depression by reoccuring peaks as the lumber business never stands still and is always swinging one way or another, but the net result has always beJn i graduaf advance in the value of our product.

Most unusual conditions have prevailed during the last two years, where the tremendous advance in the stock market diverted the attention and funds of the public away from building and other legitimate activities, which in turn was followed by the tremendous crash in values, which would have been a calamity to any other country but was sustained with scarcely a shock here, showing the tremendously rich and strong condition this country was in as a whole.

Since that time the uncertainty as to when conditions would improve and what would occur meanwhile has caused the investers to hold their money and created the great surplus now evident rather than to invest it in building loans and bonds of all kinds that are necessary for the financing of buildings and other industrial activities. A very low price for call money in the face of high rates that could be obtained by purchasing good bonds shows that "Money is cheap, but difficult to get hold of". The lumber

T. B. LAWRENCE RETURNS FROM NORTHWEST TRIP

T. B. Lawrence, Lawrence-Philips Lumber Co., Los Angeles, has returned from a three weeks' business trip to the Northwest where he visited the mills his company represents in Southern California. He visited at Seattle, Aberdeen, and Olympia, Wash., and Victoria and Vancouver,

A. B. HAMMOND VISITS LOS ANGELES

A. B. Hammond, San Francisco, president of the Hammond Lumber Co., spent a few days at the company's Los Angeles yard during the latter part of September.

pri_ces have sagged below actual cost, resulting in a big curtailment of production that I believe has reduced the supply below the demand in sight so that the present conditi6nl show aslight improvement, which I believe is the beginning of another upward swing that will put the industry in good condition during 1931.

- During the periods of heawy demand and high prices it Io-oks as though lumber would never go down. By reason of shortage of stumpage and during depression it ieems as though the substitutes have killed business. I think that history is just repeating itself, and we will now only swing through another cycle similar to what we have had in thE past excepting that improved communications and transportation, and other business facilities, makes the effect felt throughout the country faster than it used to be both ways.

It has always been during depressions of this kind that the old experienced timbermen used to buy stumpage, to be worked off with the following period of prosperity, even though it took considerable courage to buy when the outlook was depressing.

The available timber throughout the country for new development is very scarce, and I do not see how many new mills can start up to replace the old ones that are cutting out, so that the present cut will be materially farther reduced each year so as to keep the production well below the normal demand.

C. W. PINKERTON ON EASTERN TRIP

C. W. Pinkerton, manager, Whittier Lumber Co., Whittier, Calif., left recently to attend the annual convention of the National Retail Lumber Dealers' Association in Chicago October 1-3. Mr. Pinkerton is a director of the association representing the California district.

GEORGE WEIR CONVALESCING FROM OPERATION

George Weir, San Francisco, well known California lumberman, is at Marshfeld, Oregon, where he is convalescing from a recent operation. He is reported to be doing nicely.

B. C.

The "SALT" of Building Material Is FIARBORD Plywood

Almost daily new uses are being discovered for this wonder wood.

For HARBORD Plywood is real wood-cut from the heart of giant Douglas Fir-manufactured into thin sheets and cemented together with the grain crossed, forming wide, long boards that will not split.

This process produces a product of unusual strength, free from warping and buckling.

For tle builder, contractor and cap penter, HARBORD Plywood is what salt is to the experienced cook -the most useful material in his stock.

Fot dealer helps and advertising savice nryite to our Chicago offce.

Fot prompt quotations and deliyefies of plyn'ood and doorc ot "direct-from-milP' prkes, srite or vire our nectest distributing branch.

'Selling and Laying Oak Flooring

By \P. L. Clrtey, Sccrct rt Oat( Floodng Manufactrrccr ArocLtion

The approach of fall weather carries with it opportunities for the alert and progressive carpenter or contractor who is anxious to avoid seasoial lay-offs due to bad weather. For, when weather interferes with outdoor operations, there is always indoor work that can be turned into contracts with a little intelligent solicitation.

One of the outstanding opportunities for taking up the seasonal slack for carpenters and contractors lies in Oak Flooring. Thousands upon thousands of homeb throughout this country do not have Oak Flooring for the simple reason that no one has undertaken to convert the natural desire of owners for this modern improvement into demand.

Enterprising carpenters have found it profitable to solicit orders from home owners to put down Oak Floors over old ones. The work can be accomplished with little inconi'enience to the occupants of the liouse and at times when the carpenter or contractor otherwise probably would be idle.

The first impression one gets on entering a house is that given by the floors. And the first impression generally is a lasting one, be it good or bad. That should be pointed out to the prospect. Furthermore, he should be told of the beauty, durability and economy of Oak. Explain to him that Oak Floors are always in style, that they are healthful because they do not have cracks and splinters to collect dust and are, therefore, easy to keep clean. Demonstrate to him that they cost little more than ordinary flooring and are worth it because they add immediately to the selling value of the house.

And now a word about laying Oak Flooring. Any first class carpenter can make a good job, though some judgment and care are necessary in order to produce the best results.

In the first place it is advisable to use standard bundles. Specifications calling for special long lengths increase the cost and cause great waste without corresponding benefits. The shorter lengths included in the standard brindles in the proper proportion for ordinary purposes may be used to advantage in small and irregutar spaces which would otherwise require much cutting.

To arrive at the amount of flooring required, figure the number of square feet, which means the width multiplied by the length. For instance, a room 12 f.eet by 15 feet would

FRANK CURRAN ON SICK LIST

Frank Curran, Los Angeles, general manager of the E. K. Wood Lumber Co. Southern California operations, is on the sick list and is convalescing from a recent operation. He is reported to be making good progress.

nlgh 3DGGd clrcslellon t vel ttcern!

contain twelve times fifteen or 18() square fect Add to the square feet of surface to be covered the following Pcrcentages:

50 7o fot 13/16xll/2

37 l/2% for 13/16 x2 "

331/3% tot 13/16 x2L/4"

331/3%tor 3F xllf7

25 /o for 3ft x2 "

331/3/otor lf2 xllQ'

25 7o fot l/2 x2 n

These figures are based on laying flooring streight across the room.

Where there are bay windows, hearthil rnd other projcctions, allowances should bc made for additionel floo,ring. It is always better to order 6ve per cent additionel to talrc care of cutting and damage due to handling.

A sub-floor should be used under the l3/lf ,3/V,lfy end 5/16" thicknesses. The subfloor shold bc of boards no wider than six (6) inche*prefembly four (4), surfaccd four sides (not tongued and grooved), should bc dry aod laid diagonally.- Drive two nails at each joist thrmgh thg sub-floor which should be thorougtly dried and cleaned before the Oak Flooring is laid.

It is very important to leave about lp sgece on all sides between the Oak Floors and the baseboard to allow fot expansion in the event of any dampness latcr gets into tbe Oak Flooring. This opening is covered by tfrc quarterround or base moulding.

Oak Flooring should be laid at right a"g-lc to ttc sub floor in old houses. After laying and nailing three c four pieces, use a short piece of hardwood 3c4 pleced against the tongue and drive it up. Care should be aken in driving up 3/8" flooring not to 6reak the tongue, which is fragilc. Also do not drive up excessively tight

After Oak Flooring is laid and throughly swept it sbould be expertly sanded to insure a pcrfcctly poliqhcd srrrface. If a scraping tool is used the floor should bc throughly gogc over with No. lft sandpaper to obtain the bcst results in finishing. After sandin! br scraping, the floor should bc swept clean and the dust removed with a soft cl'oth.

The finishing of an Oak Floor is a most important feature. Personal taste and artistic or dccorativc cfiects are the guide for the floor finisher.

4 L BOARD OF DIRE TORS TO UEEI

The 24th semi-annual meeting of the 4 L Board of Direc' tors (the Loyal Legron of Lofgers and Lumbcqqen) wiil be held November 17 in the Portland Hotct, Portland, Oregon.

-for hish speed circutation makes low temperatures possible, and reduces heat losses through the doors, walls and ceiling of the kiln. Ask us for

details about Ioorotr Bovorrlbh

Every order is an important order to us-

'p 188 4

STEPPING IS NOT ORDINARILY BUILT OF REDWOOD.

YET HERE ARE THE FRONT STEPS OF THE HOME OF MR. J. M. CARSON AT EUREKA, CAL. THEY V/ERE BUILT IN 1884, HAVE BEEN IN CONSTANT SERVICE FOR 46 YEARS AND ARE STILL IN SPLENDID AIYD SERVICEABLE coNDrTroN, SPLENDID PROOF OF THE LONG LIFE, WEAR AND WEATHER RESISTING QUALITIES OF REDWOOD.

Second Farm Building Conference Draws Good Attendance

J, F. Holmes, President, Sacramento V alley. L*mbermets Club

That marked headwav has been made towards closer cooperation between the tniversity-of -California Extension Service workers and retail lumber-dealers, in the matter,of solving farm structure problems' was clea-rly indi93te.d..by the inierest shown bv dealers in the second Farm Building Conference held at tlie University Farm at Davis, Saturday, September 21.

the conference was in the form of a joint meeting of the Sacramento Vallev Lumbermen's Club and the Central California Lumberme-n's Club, with the Division of 4gticultur.t Engineering of the University of California' Defi' nite progresi was m-ade when the club! decided to appoint a .o*ntitil. of dealers to meet with the university faculty members to formulate Dlans for future meetings'

Professor H. B. Walker, head of the Division of Agricu-ltural Engineering presided at the morning session, and in his opening remallis spoke as follows:

"The Un"iversity Far-m is glad to wetcome the lumbermen and material dealers to Dav'is. An agricultural experiment ti"tio" has the responsibility of seekinC--4q- securing.facts i"i"ti"e to the industry of agriculture. -While much that is i"totala in experim"tit"l *itk is founded upon scientific ohenomena. these facts to be useful to farm operators, must Le translated into sound economic practice. The Univerrit". intou"h itt E*t"ttsion Service, enddavors to do this, Uoi'.tt.r "-11 "tt educational institution sells ideas rather than material things. This is particularly true reg.arding farm buildings. Our institutign- may create a deslre tor better poultr] houses, more efficient dairy.barns, adequate hog houses,'improved hay barns and better farm homes bui before 'thesi structuris become a reality -the farmer must secure his building materials from the s_ervice agencres i; hir community-the- material dealers. Your service to ifr. f"r-i, is important and we should better understand ""ri pi"Lt.-t "hd you should know more about ours if !".f, 6i us is to render a real service to practical farmers.

For these reasons your visit is most timely and -welcome and it is our desireio make this conference mutually inter' esting and profitabte."

"Swine Production Structures", was the subject of a talk by Professor E. H. Hughes, Division- of Animal Science. This talk was illustrated-by slides, and proved most interesting.

H. L. Belton, Division of Agricultural Engineering, spoke on "Livestock Equipment", &hihjting samples oi built-up equipment such as hog crates, turkgf- coops' -alfalfa feede-rs, cdickett nests and var-ious types of dry mash feeders. Ira E. Brink, The Diamond Mitch Co., Chico; 14"+ E. !o*' California Redwood Association; E. S. McBridc, Davis Lumber Co., and Harvey Isenhower, Holmes-Eureka Lumber Co. took part in tht discussion on Qis subject.

Miss Jessie Lee Decker, Extension-lp{ialist i" 4q-9 Furnishings, was the next speaker.Miss Decker's -subjnt was "The"Farm Home". "Arierican farmers need to be educated to the value of a sood home", she said- "City houses don't fit farms. Our iJb is to advise farmers to build the right kind of house fbr the farm." The speaker advised d&lers to sell good material to the farmer, and to talk quality rather thai price, and told in detail the recommendati6ns made by hir department for the improvement of the farm home.

In the discussion following Miss Decker's tdk, Ray'nond Spenier, Spencer Lumber C-o., Walnut Creek, stressed the toiii of ityitg to save on the cost of the roof or foundation of a house.

The showing of the motion picture "Transformation", "r"au.J bv tf,e National Lumber Manufacturers' Associitil"."a ttie American Farm Bureau Federation, concluded the morning session.

i. i. Hoi*"., Woodland Lumber Co., Woodland, preside'ni of the Sacramento Valley Lumbermen's Club, presided

SUGAR PINEWHITE CED^ARSPRUCE-

at the luncheon session, which was held in the California fnn on the Campus, where all present were the guests of the University Farm.

Warren S. Tillson, The Modesto Lumber Co., Modesto, president of the Central California Lumbermen's Club, ex' pressed his appreciation of the help given by the university in selling the idea of remodeling, and suggested the formation of a committee of lumbermen to determine just what are the mutual problems of the lumbermen and the Agricultural Engineering Division of the University, and then to get together with the university and try to solve these problems.

On motion of J. F. Holmes it was decided to appoint this committee.

J. U. Gartin, Modesto, and Ira E. Brink, Chico, discussed this matter, both supporting the idea of working more closely with the university.

Max E. Cook, Farmstead Engineer, in charge of the Agricultural Department of the California Redwood Association, expressed the appreciation of his association for the help cheerfully given 6y the university in the standardization of Redwood furrow tubes. Any number of small structures and accessories fo'r the farm recommended by the university can be built and sold by lumber dealers, he said. Mr. Cook predicted that within a short time farmers will be building cold storage rooms out of materials supplied by the lumber yards, using standard electrical equipment.

An address on "Building Construction Costs" by A. W. Holt, Long Beach, author of Holt's Rapid Estimator. In the course of this Mr. Holt conducted an interesting guessing contest with the avowed idea of showing the superiority of his method over the method of figuring the cost of a house on the square foot cost basis.

A tour of the Universitv Farm concluded the conference.

Importations of Philippine Woods During Second Quarter 1930

The shipments of Philippine lumber into the United States during the se,cond quarter of the current year amounted to 7,500,000 board feet; this quantity represents a decrease of 27 per cent under that of the second quartgl of. 1929. Of tha total imports approximately 3,330,000 board feet, or about 32 per'cent, were entered through the Atlantic and Gulf ports.

The Philippine lumber imports during the period under review and ai compiled frorrr the Custom House records in Manila, Iloilo, Le Gaspi, Zamboanga and Cebu were as follows:

Waterproofin Your Territory?

7.501.003

In addition to the above quantities there rvere received through Paci'fic coast ports over half a million feet of thin lumber and veneers as follows:

As r Weaver-Henly Derler or Roofer, or rs a Contractor, you probably keep a pretty close check on the loof tops in your territory....espccially during this ieason of the year, lot the rainr . tle coming and every old roof, every leaky roof, i3 r potentirl rc-roof sale for you. Propecb rre always willing to lirten to an intelligent discussion regarding the protection and improvement of their property, which is eractly what a Weaver- Henry Rool does. The fact that you handlc or specify Wcaver.Henry Roofing aids you in selling, bccauce home-owners throughout Cr lifornir and the Pacific Stateg know the name I(/eaver-Henry rnd thc merits of the products it represenh. Because of its rcputrtion they havc probably planned for months to re-roof with WeaverHenry materials. Check thorc roofs in your tenitory. Check.... and follow up.

Ray C,ox Elected President of East Bay Hoo Hoo Club

Rag B. Cor

Ray B. Cox, vice-president and general manager of the Built-In Fixture Co., Berkeley, was elected president of East Bay Hoo Hoo Club No. 39 at the regular meeting of the club held at the Athens Athletic Club, Oakland, Monday evening, September 15.

Larue Woodson, Wheeler, Osgood Co., was elected vicepresident, and Carl Moore, Neighbor Lumber Yard, was re-elected secretary-treasurer.

The following were elected directors: S. E. Dalton, Melrose Lumber & Supply Co., Oakland; Barney De Vaney, Smith Lumber Co. of Oakland: C. I. Gilbert, Eureka Mill & Lumber Co., Oakland; C. W. Lannom, Lannom Bros. Mfg. Co., Oakland; T. P. Hogan, Jr., T. P. Hogan Co., Oaklandl' Zeno Mauvais, Sunset Lumber Co., Oakland; Wave Tilden, Tilden Lumber Co., Berkeley, and Joe Todd, 'Western Door & Sash Co., Oakland.

Pat Sublett, Pacific Hardwood Flooring Co., Berkeley, was elected sergeant-at-anns.

Bert Bryan, Strable Hardwood Co., retiring president, presided at the meeting, and when turning over the gavel to his successor thanked the directors for their splendid support, the committee chair-men for their work, and the members for their faithful attendance throughout the year. He concluded by saying that if confidence had been built up and friendships cemented among members, as he believed, the year had been well spent.

FRED TRAPPE RBTURNS FROM VACATION

Fred Trappe, Hammond Lumber Co., Los Angeles, is back at his desk following a two weeks'vacation spent fishing off.the West Coast of Mexico.

President Ray Cox on taking the chaii thanked the members for the opportunity givei him to head the fine group of men compoiing this itu-b, and expressed the hope that hc would be given as good support as was given to last year's president, whose record is lo good that he will be a hard man to follow.

Walter Christie, track coach of the University of California, gave a most interesting talk on football prospects for the present season, and also gave an instructivc interpretation of a number of football rules which will enable his hearers to understand better the finer points of the game.

A. W. Holt, of Long Beach, author and publisher of quick estimating systems, spoke briefly on the subiect of estimating roofs, which he said was really not a complicale! matter when done in the modern way. He illustrated his talk with a model house.

On motion of Bert Bryan a tetegram was ordered to be sent to the Hoo Hoo Annual Convention in session at Toronto, September 15, 16 an'd 17, expressing the best wishes of the East Bay Club for a successful convention. This was drafted by a committee headed by B. J. Boorman, Boorman Lumber Co., Oakland. Rod Hendrickson actcd rs chairman of the evening. H. Sewall Morton read the report of the nominating committee.

YARD BurLDs SHED

Independent Lumber Co., Livermore, recently completed construttion of a 90 ft. shed, to be used for the storage of common lumber.

SHEVLIN LOG SIDING-SUMMER OR V/INTER

Shevlin Log Siding, with the ship-tap joint, insures comfort during all seasons of the Yea".

Vinter sPorts are coming soon, and with good roads to the mountain playgroudds, storm-secure buildinge are replacing the fimsy shaclc that are habitable during the summer months, but unhealthy after the snow sets,in.

Shevlin Log Siding makes a vety attracdve job and the cost is low.

Shevlin Log Siding is manufactured from 2x6r 2x8 or 2xl0 and comes in f0 to 16 foot lengths. It is easy to apply.

ttPine Ffomes and Pine Interiorstt

-an authentic account of the use of pine in Aoerican homes. Contains many valuable suggestionr, and exclusive photographs of choice pine roomE, entranceg, staircases, .book npoks,, , Sgqd One Dollar for thig beautiful booL to nearest ofice.

SHEVLIN CALIFORNIA WHITE PINE AND SUGAR PINE FROM McCLOUD.

SHEVLIN PONDOSA PINE.FROM BEND. ALL TRADE AND GRADE MARKED.

THE McCLOUD RIVER LUMBER

THE SHEVLIN.HIXON CO.,

CO., McCLOUD, CALIF. BEND, OREGON

WESTERN SALES OFFICE:1030 Monadnock Bldgo San Francicco, Calif. V/. G. Kahman, Sales Mgr. \f. H. Nigh, A!st. Salcs Mgr.

SOUTHERN CALIF. AND ARIZONA:L. S. Turnbullrr2T-r28 Petroleum Securitier Bldg" Lor Angeler, Calif.

TEXAS REPRESENTATIVES:

R. C. Callaway .

506 First National Banl Bldg., Fort \ffortb Texar

Continental Importing aad Exporting Co. (El Paso and Vcinity) Mills Bldg, El Paco, Texar

Gaines D. \Phitsitt, Inc (Texas Panhandle) .

1015 Oliver-Eakle Bldg., Anarillor Tcxar

PLEASE SEND YOUR INQUTRTES TO NEAREST OFFTCE

Photos throxgh coufies! of Bear Valley Milling & L*mber Co., Bio Bcar Citt, Colif.

California Building Permits for August

Redwood Manufacturers and Retailers Meet at Del Monte

Voted a most successful affair from the standpoint of both business and recreation, the third meeting of the year of the Retailers'-Manufacturers' Relationsh'ip Committee, representing the organized lumber retailers'of Cali- fornia and the organized Redwood mills, was held at the Hotel Del Monte, Del Monte, September 13.

The object of this cooperation between manufacturers and retailers is to develop, plan and put into action definite projects that will benefit bbth, and it is felt that the posi- tion of each can be improved by better merchandisin! all along the line from the manufaciurer to the iob.

Ralph Duncaq Merced Lumber Co,, Meiced, chairman of the retail group, presided at the business session.

The advantages of crib or mill construction was the first matter discussed, and an actual demonstration of the resistance to fire of this type of construction was carried out, with Reuben W. Smith, engineer of the California Redwood Association in charge. After ,considelable discussion a committee was appointed to draw up and'present a definite merchandising plan having as its objecti-the increase of the use of this form of construction. ;

_ T)iscussion on ways and means for speeding up the trend back to wood for both exterior and interioiuse occuoied a considerable portion of the session. Selling policies rirere considered, and other matters of mutual intErist were dis. cussed, including the possibilities of Wavewood.

It was decided to hold the next meeting in Southern California in the latter part of November oi early in December.

Golf Tournament

C. H. "Chuck" Griffen Jr., Homer T. Haywood Lumber Co., Santa- Cruz, became ihe holder of the golf cup which he won with a snappy 78 in the tournameirt held on the famous Del Monte course immediately after lunch. Elmore King, King Lumber Co., Bakersfield, was runner-up, and another retailer was in third position, so that the -manufacturers were,completely rouled.

A little consolation came to the manufacturers, however, when Herb Klass, of The Pacific Lumber Co.. San Francisco, won the pool on the event by drawing Chuck Griffen's name.

i ADD-TO_ EQUIPMENT LUMBERMAN RECOVERS

D. & S. Lumber Co., lVlountain View, have added to Fred Boock, of the Gilroy L;;G-Co., Gilroy, is con- their lumper handling equipment a new 2-ton Fageol truck. valescing at funtington La-ke from a recent illness.

N October rst this Comp4ny'rggumed the manufachrre of PortOrford cedar lumber, and its Bay, yard will always have available for iT-ediate shipment a completer stock of that specialty product.

Our large Oregon timbpr holdings conain a suffcient amount of Port Orford ceAar to assure our customers a continuous supply for a great many years to come.

Port Orford cedar is logged by us in long lengths, enabling the producrion of unusual special cutting orders for which prompt delivery ca; be made from this yard, via our six day steamer senrice from Coos B"y. &nd for our booklet of grading rules and firm prices.

exact standards in lumber

Tlre IYew Era of Merchandisins demands

"It can't be doner" said the skeptics. '"We have to fold up our tent when people start talking about competing matetials with their exact standards. And nobody can build into lumber those sarne exactstandards that people want today"'

But it has be.en done. For nearly tfuee years, Weyerhaeuser has been manufacturing +SQUARE Lumber cut to e,cact standard length and machine-trimmed exactlY squzre at both ends. First apPlied to onlY a few items, these exact standards are now possessed by a line of thirteen 4-SQUARE items-and thne arc more to comc,

It had to be done. Lack of exact standards caused wzrste and cosdY loss of time on every job where lumber was used, Lack of exact standards made lumber default sale after sale to competing materials. And lack of exact'standards prevented

Square Ends

The cnpcntcr's Equ*c tclls this graphic storl oJ onc major dificnncc bctwccn ordinarl lambcr and *SgUrtRE Izmbcr. (Sce bclos) The mds oJ ordina1 boards must bc trimmcd soaarc bv lwtd on tlu jie. notf, nas of cocrl *S{UARE giccc oe cxact$r squmcd at thc mill by machihcs accurate io thc thousandth of an

lumber from becoming modern m erchandise.

Since the introduction of 4-SQUARE Lumber, however, more than twelve hundred Progressive lumber dealers from coast to coast have adopted the4-SQUARE Franchise as their first practical opportunity to put rnodern merchandising to work in the retail lumber business. More dealers, leaders in their communities, sell the 4-SQUARE Line every month. And the New Era in Merchandising grows in power as the important new 4-SQUARE developments are made ready for public announcement.

If you want to sell lumber manufactured to modern exact standards, if you want to keep.in step with modern merchandising as it has proved itself in the lumber business, write the nearest WeYerhaeuser district office for complete details about 4-SQUARE"

Ordinary siding must be hand-trimmcJ on the job or it makes a Poor joint. 4-SQUARE Siding can be laid uP as it comes without all this tedious handtrimming. Two 4-SQUARE pieces laid end to end make a Perfect

joint.

flf, ForhryTowc

Thc 4-SQUARE packagc label tells the Pattcrn and the cxact lcngth of the lumber in cach package, a definitc aid to quick invcntory and gtock control. Trade mark, species mark, full gradc namc and Weyer' haeuscr guarantec are also ,ho.o oo thc labet. The trec symbol ties in with the National Lumber Manufactuers' advertising campaign

Price-Cutting is Peanut Salesmanship

By Hcrbcrt N. Casson (In Standard Oil Bulletin)

The price cutter is worse than a criminal. He is a fool. He not only pulls down the standing of his go9-ds; he not only pulls down his competilors; he pulls down himself and his whole trade. He scottles the ship in which he, himself is afloat.

OAK FLOORING

ENERATIONS from now a "Perfection"

Brand Oak Floor will still retain its beauty.

You can depend upon "Perfection." In modern plants operated by skilled lumbermen, only the finest oak is selected. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays smooth and stays smooth. It is graded and handled so carefully that upon arrival anywhere, it is always in perfect condition. Leading lumber dealers gladly feature this nationally advertised brand.

There's a ise osd gnde ft dcr! slilct*re, *m or old. Wite todar lr ftll Qarti<ylarsARKANSAS OAK FLOORING CO., Pin BM, &L

F€RF€c]TilqNI'

Brand OaL Flooring

Brand Oat Flooring, BlcLe and Plulr, may be obtaiaed-chemielly tratcd by tbc rCELLidry pro.

lVendling- Nathan Co. SAN

FRANCISCO

Wholeralerr of Douglas Fir

Redwood

C,alifornia White & Sugar Pine

If yqr havc nevcr bad

Let us sell you a car. lt can be mixed with any other items of Old Growth Yellow Fir worked uppers.

Main Ofice: A. L Hoover, &t San Francisco Los Angeles

| 0 Market St. Standard Oil Bldg.

Nothing is so easy as to cut prices; and nothing is so Ilard as to get them back when once they have been pulled down.

Any child can throw a glass of water on the floor, but all the wisest scientisls in the world can't pick that water uD.

Who gets ihe benefit of price-cutting?

Nobody.

The man who sells makes no net pro6t; and the man who buys soon finds himself getting an inferior article. No manufacturer can permanently keep up the standard of his goods if ttie price is fiersistintly cut. Pretty soon he is compelled to use cheaper materials, and to cut down the wages of his workeis.

The man who cuts prices puts up the sign: "This way to the junk heap !"

He admits his own failure as a salesman. He admits he has been defeated according to the Marquis of Queensbury rules of business. H&dmits he canhot win by fighting fair.

" He brands himself as a hitter-below-the-belt.

If the business world werd dominated by price-cutters, there would be no business at all.

Price-cuttr,ng, il fact, is not business any more than smallpox is health.

L. A. UORRISON RETURNS TO SAN FRANCISCO

L._A. Morrison, manager of the San Francisco office of the Eastern & Western Lumber Co., Portland, Ore., returned to San Francisco September 25 after an absence of six.-months during which hi acted as manager of the mill rvhile Manager Kurt H. Koehler was in Euripe.

^ E. R. Morrison, who has taken his brothirt place in the San Francisco office during this time has retu'rned to his regular position in the home office at Portland.

R. F. HAUUAT'T UAKES INSPECTION TRIP IN REDWOOD EUPIRE

__Accompanied by a gmup of highway'engineers R. F. Hammatt, secretary-manager of the California Redwood Association recently made a tour of insoection of State and County bridges in ihe Redwood Empiie territory. Stocks of structural grade Redwood were also inspected at the various mills, and on the return journey the party found time to do some fishing in the Klamaih Rivir, iatching eight salmon and four trout.

LI'MBERUEN ON NORTHWEST TRIP

Harry Terrell, salesman for Hill &'JVtorton, Inc., Oakland.,_a-cco-m^panied by Jo H. lhepard, gbneral manager of the -Friend & Terry Lumber Co.,-Sacramento, left SJptember 19 for a ten-day automobile trip to the Northwest. They will visit the plants of the McCloud River Lumber Co., ai McCloud, Calif., and Cobbs & Mitchelt C.o., Valsetz, Ore.

Work-Lumber Co., Monterey, accompanied by Mrs. {ork, recently spent part of a vacation trip in San Francisco.

Jg- of T.

like this shows its real ualue

"Perfetion"

Heads Shipown

DEPEI{DABIE For

Ninth Term

Franh J. O'Connor

Frank J. O'Connor, Donovan Lumber Co., San Francisco, was elected president of the Shipowners' Association of the Pacific for the ninth year in succession, at the annual meeting of the organization held in San Francisco, September 25. __Tt_t" following directors were elected: R. W. Myers of Hobbs. Wall &-Co., James Tyson of The Chas. Nelson Co., S. M. Hauptman of McCormick Steamship Co., L. C. Hammond of Hammond Lumber Co., Otis R. Johnson of National Steamship Co., L. C. Stewart of Sudden & Christenson. S. D. Freeman of S. S. Freeman & Co., H. F. Vincent of E. K. Wood Lumber Co., W. R. Chamberlin of W. R. Chamberlin & Co., John L. Reed of J. R. Hanify Co., J. C. McCabe of A. F. Mihonv Co.

Four Fir Plywood Plants Form Merger

Effective September 18, four large Douglas Fir plywood manufacturers merged their interests, when the -OiegonWashingtonPlvwood Co. was formed recently at Port- land. The firms concerned are: Portland Manufacturing Co., Portland; Tacoma Veneer Co.. Tacoma: Elliot Bav Mill Co., Seattle, and the Walton Veneer Co.. Evereti. Wash.

- Harry T. Nicolai is president and general manager, and the other officers are: Thomas Auizen, vice-prisident; Craig L. Spencer, vice-president, and Eslie e..Wilton, secretary-treasurer.

- .Plant managers are as follows: Portland Mfg. Co., J. Lingaas; Tacoma Veneer Co., Philip Garlandi Walto; Veneer Co., Eslie Q. Walton; Elliot Bay Mill Co., Bruce Clark.

Headquarters of the new concern will be in Portland. and all sales will be handled from the Portland office under the direction of Fred Kienzle, sales manager.

Total assets of the Oregon-Washington?lywood Co. are approximately $4,000,000

It is the intention of the company to cover the entire United States and Canada by peisonal representation.

^^T!r. combined capacity of the four plants exceeds 150,000,000 feet of plywood per annum.

DAVE PAINTER SAVES TIME BY AIR ROUTE

in Stryply,Quality ond Seruice

Hammond's sales departments are geared for unusual demands . . organized for out-of-ordinary service to the retail lumber trade. Manufacturing facilitiessources of supply-stocks on hand . . . all features of Hammond's service. And behind these factors is a quality standard that has so prominently identified Hammond products for a quarter of a century.

_

D. S. Painter, of the Fruit Growers' Supply Co., San Francisco, who invariably travels by air when 6e can save tim.e by_doing- so, covered 1500 air miles in September. He arrived by_train in I os Angeles on the morning of Septem- ber 23, and returned to San Francisco by the 5 p.*. Western Air Express plane the same evening. Two iveeks previous to this trip he traveled by air frori San Francisco to Portland one dly;-eompleted his business there and returned next day, arriving in San Francisco about 4 p.m.

COMES TO THE PAC|F|C COAST!

Throughout the world . . . FLTNTKOTE stands pre-eminent in the production of asphalt shingles, asphalt roofings, asphalt emulsions and allied products.

In everv quarter of the globe, the name FLINTKOTE is symbolic of the scientific conversion of the world's most ancient preservative . . . asphalt . . . into useful products for modern industry.

In the United States, with its laboratories, research departments, factories, warehouses and sales olfices . . . FLINTKOTE has achieved leadership by its steadfast adherence to a single ideal . that of building a product so well, so honestly . and so skilfully . . that an extra value is added, far above the purchase price.

And NOW FLINTKOTE brings these products to the Pacific coast. The complete line of FLINTKOTE shingles, roofings, building papers, asphalt, asphalt emulsions, Colas and scores of other items are now available to selected dealers in the west. A few franchises will be granted. Sales offices and warehotrses are located at San Francisco, Los Angeles, Portland and Seattle. Send for a catalogue of the FLINTKOTE line, today!

FLINTKOTE COMPANY

The Flintkote Company Enters Pacific Coast Market

Outstanding in its significance to the lumber dealers of the west, as well as to many other important industries, was the announcement made recently that The Flintkote Company, one of the world's largest producers of asph-alt shingles, roofings and emulsions, has entered the Pacific coas[ market with an extensive program of sales development.

The announcement was made a few days ago in San Francisco by R. L. Perry, manager of the San_ Franci-sco division of lhe company, with offices in the Shell Building.

the Flintkote Companv. which is affiliated with the Shell Oil Company. will 6ave'invested $5,000,000 in factories, warehousis ind sales offices in connection with its advent into the West.

The payroll and purchases of raw material^s^ during-the comins-vear will tolal approximately $2,150'000, according to Mr.-Plrrv. 'Warehouses-and sales offices have been established at Sin Francisco, Los Angeles, Portland and Seattle. From these points, sales of asphalt shingles, building DaDers. roofings, -asphalt emulsions, Colas and scores of irtlier asphaltid pro<lucts manufactured by The Flintkote Company will be handled in all territories west of the Rocky Mountains.

Several thousand tons of California asphalt will be utilized and quarry operations have been developed within the state for the pioduction of natural color rock to surface the shingles and-roofings. A policy of local purchasing of all

VfL. A.County Buildin$ Material

Dealers ReorSanize

The building material .dealers of I-os Angeles County have reorganized and the association headquarters a1e. l9cated at ?01 Union Insurance Bldg., 1008 West Sixth Street, Los Angeles. W. S. Crosby is secretary-manager -of the new organization. Mr. Crosby is- well known to the building miterial trade of Southern California, -and -prior to takirii over his new duties, acted as manager of the hardware deipartment of the Hammond Lumber Co., Los Angeles, for the past nine Years.

raw materials by the compani will result in increased sales for Pacific coast manufacturers of nails, cans, box shook and wrapping papers.

The Flintkote Company operates l0 factories and 4 felt mills in the United States. Asphalt emulsions plants, producing scores of asphaltic items for industrial uses, are located in 37 foreign countries.

With the establishment of Pacific coast operations, The Flintkote Company completes national coverage of the United States with a full line of its products. The San Francisco headquarters is also to be made the base for extensive foreign trade developments in the Pacific area.

An extensive newspaper advertising campaign to acquaint the public in the west with the products of The Flintkote C6mpany, and to assist Flintkot; dealers in their sales efforts, is scheduled as a part of the introductory pro. gram, according to Mr. Perry.

"The percentage of homes in the West that aJe re-roofed with asphalt shingles is far less than in any part of the East," Mr. Perry declared. "'We intend to become active participants for this business and in the growing demand for asphalt roofs, building papers and asph4lt emulsions.

"Newspaper advertising, as the most effective means of pointing out to home owners in the eleven western states the advantages of asphalt shingles for their homes, will be launched by the Flintkote Company to develop sales in this market during the next few years."

L. F. Page

L. F. Page, president of the Roscoe Lumber Co., Roscoe, Calif., died suddenly on Sunday evening September 28. He was 67 years of age. Mr. Roscoe came to California from Minneapolis and eight years ago started the Roscoe Lumber Co. Before coming to California, he was connected with the lumber business in the Middle West.

CAPITAL CITY LUUBERUAN VISITS SAN FRANCISCO

Curtis Cutter, of the Cutter Mill & Lumber Co., Sacramento, was in San Francisco recently on a business trip.

Long-Bell Announces New Airtite Frame and LockJoint Window

Lumber dealers, contractors, builders, owners and all others concerned with properly insulated buildings should be interested in the AIRTITE Frame and LOCK-JOINT Window industry's latest offering to the building trade, and said to be "the perfect wind.ow iistallation." "

The frame was introduced some months ago by The Long-Bell Lumber Company; while the LOCK-JOINT Window is patented and,controlled by the Lock-Joint Window Company, Inc., Kansas City, Mo.

J. H. Foresman, vice-president of the Long-Bell Company, was responsible for the development of the LOCKJOINT Window. While discussing its novel features, Mr. Foresman said:

"fn developing this new window installation, we kept in mind that for a hundred years there has been but little real improvement either in window frame or in window construction. A large part of the wall space of a home is given to windows; and these windows always have been a source of great leakage of air, dust and water and make for excessive fuel bills in the winter months. We are firmly convinced that the AIRTITE Frame and LOCK-JOINT Window successfully combat these objections.

"The AIRTITE Frame, with every exposed joint interlocked by means of wedge-shaped tongues and grooves, does its part in properly insulating the building against air, dirt and water. and when used in combination with the LOCK-JOINIf Window makes what we have every reason to believe is the perfect window installation.

"The AIRTITE Frame, manufactured of durable Douglas fir, is grooved for LOCK-JOINT weather-stripping. The weather-strips are made of all heart, vertical grain Douglas fir, and are given a special treatment to make them impervious to moisture and also to furnish permanent lubrication for the easy operation of the window. These weather-strips are tapered, fit snugly into the grooves and effectually stop any leakage between the window and trame.

"To accomplish a perfect and unbroken contact for the weather-strip around the sash it was found necessary to place the sash pulleys in a new position, namely, overhead and to develop a new type of sash pulley. In doing this a number of important advantages have been gained-all possibility of jamming is eliminated, the sash never overlaps the pulley, and a straight, non-binding pull always is assured. Assembly of sash and cord is easy, and instead of tying a knot in the sash cord, a metal ferrule is placed on the end of the cord. This ferrul_e fits into an angled socket in the side of the sash and automatically prevents displacement of the sash cord.

"The sash meeting rails have specially designed co-acting flanges that lock together to make a weather-tight joint when the window is closed.

"The ,cost of this entire assembly is less than for the old type frame aird window plus the expense of installing weather-stripping."

The AIRTITE Frame and LOCK-JOINT Window, protected by patents and patents pending both in the United States and foreign countries now are being manufactured as a unit by the Long-Bell Lumber Company.

RETAILER BACK FROM NORTHWEST

P. R. Thayer, of the Marin Lumber & Supply Co., Sausalito, has returned from a tour of the Northwest, where he called on a number of sawmills and visited the new Fir-Tex plant at St. Helens, Ore.

John TY. KOEIIL & Sorre fno.

652-676 South Myers Street

Los d,ngeles

Private Exchange: ANgelus 1671

Manfuacturere of SASH and DOORS

Forsyth Hardwood Co.

San Diego Hoo Hoo Elect Officers-Nine Kittens / Initiated

-/ tne San Dieeo Hoo Hoo held a dinner, concatenation tand annual eleclion of officers on Tuesday evening, September 9, at the Emerald Hills Golf Club. Nearly l€D attended the meeting.

G. Frank Nolan, of the Russ Lumber Co., 5a1 DigO was the unanimoui choice for Vicegerent Snarl of the San Diego district for the coming ye?r. The following officers of t6e San Diego Hoo Hoo C[ub were elected: Bob Reid' San Diego Lulmber Co., president; John Lupton, vice president and Herman Bjorneted, secretary-treasurer.

Following the business session, there was a Concatenation and th-e Kittens initiated included: Edgar P. Bradford, Russ Lumber Co.; Luther C. Gordon, State- For,est Ranger; William Hirschy, West-Eing-Peterson Lumber Co.;-Homer B. Nash, West-King-Peterson Lumber Qo.; Paul F. Rabsahl, Western Lumbir Co.; William A. Shumate, San Diego Lumber Co., and Thomas F. Walters, Walters Bros. Woodworking Co.

The Nine included: H. A. Wark, Viccgerent Snark; J. OBacon, Senior Hoo Hoo; C. D. Mc$arlane, Jqlrior Hoo Hoo; M. L. Baker, Scrivenoter; P. M. Barker, Bojuq; I. F. Lupton, Jabberwock; C. E. Roberts, Custocatian; C- E. Irving-, Arcinoper, and F. S. Mason, GurdonVicegerent Snark H. A. Warlc and Me-ryl Be-nnett Hoo Hoo CIub president thanks the members for their cooperation during the past year.

Manufacturer Issues Booklet - oi-nbdwood Grade Marks

lY.R.CHAItsERTIN&C().

WHOLESALE LI'MBER

FIR and REDWOOD

SOUTHERN CAUFORNTA SAITS AGENTS FOR

THE LtITt[ RIYER

REDIY()()D C().

CRANNET.'I.' HI,'MBOLDT CO.

OPERATING

STEAMERII:

W. R. Ctrnbcrlin' Jr.

Shnwood , Pbyllb

Brrlrn C

OFFICES:

Hod OEcr

f025 Mrt o! Bldt. SAN FRANCISOO

LOs ANGELES

AACh.Dbc of Councr Bldr.

PoRTL/\ND:I210 Yoon Bldr.

SEATTLE-||0f W['tt BUr.

In their advertisement in the September I issuc of this paper lfolmes Eureka Lumber Co.- stated that-they were prepanng some new,"ammunition" to assist lumbcr dealcrs in adveriising the merits of grade and trade-marked lunbcr to their trade.

This nerv dealer help is in the form of a booklet colrtaining a brief descriptibn of grades, ?!d is entitlcd "Grede Marks" for California Redwo6d". This is 4ow ready for free distribution and 15.0m coDies have been printed' Deders are requested to write to ihe Holmes Eureka Lumber Co., San F'rancisco, and tell them how many booklets tley want, how they want their name over-printed, and-whether they want their telephone number or possibly a selling slogan included.

Thirteen thousand copies o! the 1929 booktct carricd.the retailer's message about H E grade'm-arked Redwood to builders, architEcts and contraCtors dl over California.

Wil{Manage Hayward Yardlat Oceanside

John N. Galbraith, formerly of Som-erton, A1z9na, wherg he was connected with the Hayward Lumber & Investmcnt Co., has been placed in charge of the comp-any's-Ifrd.a1 Oceanside, Calif. Before going to Arizona, Mr. Gdbraith made his home at Victorville, Calif.

CARMEL LUMBERMAN TOURS TEXAS

J. O. Handley, of M. J. Murphy, fnc., Carmel, is touring Texas on an extended vacation.

Announcing A NEw REDwooD PnoDUCT THAT Saz,,LS ITsELF

meets a waiting demand

AVEWOOD brings a new wide market to your door.

It opens limitless possibilities for the use of Redwood in every phase of building construction, presents'a wdrld.of opportunity for effects never before thought possible.

Architects, builders, home owners are quick to recognize the versatility of this new medium. WAVEWOOD literally sells on sight.

The demand for something better in exterior and interior finish is strong. WAVEWOOD provides the answer.

Progressive dealers see the result . . . in SALES !

WAVEWOOD has been displayed at the California State Fair, is now being shown at county fairs. Thousands have seen it, thousands are seeing it. Demonstrations are being made in key centers throughout the state. Advertising is carrying its story to a'waiting market.

Everywhere the reaction is the same . that WAVEWOOD is the greatest single step forward in building materials for two decades.

Quick turnover with a good margin are essentials to a satisfactory profit. WAVEWOOD provides you with both, and in addition gives your customers every advantage for which Redwood has long been favorably known. Tie up with the times. Stock the more popular types N O W, while

WAVEWOOD is in the spotlight of the news. The Coupon will instantly bring you full information and quotations on this new profit-maker. Mail it today.

Bru& Prhttrt on WAVEWOOD acbicva u cndls varlcty of @ld cfreta &Wlping in" a colc ro r gr.ud elq prultr in tmc gnd- rtiou rhlt ue rtrlkin3ly boautlful.

What WAVEWOOD Is

WAVEW(X)D b mdc frm thc hllbcrt qudity Cdilmh Rcdvoo4 tbomShly drlcd ud smcd bcfm lt 3an boath thc Ithtahg-rvlft olenhg lolvo to Eargc with thL n.w texbE.

Csrvcd lnto thc rlch eurfacc of R.dwood Evcrlutin3 !n dd trerlcr. The &rign rupcatr ltmlf mrlr fur lnchcr, clinlnallat rutc ln cuttbf.

WAVEW(X)D b anllablc iof, hncdtrt dcllvcry h r vari.ty of tyFr. Fc sxtcrlc finirh:

,.,.Onc. Two' and frru L'rD Rudc

....Shlp I:p Rurtlc

..,.Chrucl Rurtic

....Le Cabh Rurtlc Ftr htcrlon: ln 1ucle, c fc trln,

Spny Pelntlng wlth bcqucn on WAVEW(X)D opcu up rn.atlnly new ficld for color trlmphr. By rpnving r lmnd cdc lrcn a domrntd rndc ud a top ilolor fro u unnrd urle nrrvclor cffoctr ol cnurcrbtc 610r. uc cr.rtrd.

.Dcrigacd rnd rnenufacturcd c:clurivcly by

I TEAR HERE_FILL IN-MAIL

Rcdwood Muufacturcrr Co. Pltbburt, Cdtlmi. Scnd conpletc infmatim ud pric o wAvEwooD Ciry

WAVEWOOD Thru I:p Rudc r FEUIIr rcllc fr *tcrlc ddlnf.

Retailers' Annual Convention To Be Held At Pasadena

The annual convention of the California Retail Lumbermen's Association will be held at the Hotel Huntington, Pasadena, on November 6, 7 and 8. The Huntington, the convention headquarters, is located on a beautiful twentyseven acre tract in the Oak Knoll section of Pasadena and offers many unusual opportunities for the enjoyment of the convention.

The committee in charge of the arrangements for the convention includes: Earl Johnson, Johnson Lumber Co.; Pasadena, Chairman; Paul Hallingby, Hammond Lumber Co., Los Angeles; and A. J. Stoner, Sawtelle Lumber Co.,

Sawtelle. The following will act on the program commit' tee : Walter S. Spicer, Santa Ana, Chairman; F4rl Johnson; Paul Hallingby; and E. T. Robie, Auburn Lumber Co. Auburn. Mi. ind Mrs. A. J. Stoner are arranging for the ladies' entertainment.

Dee Essley, Manager of the California Retail Lumber' men's Associalion, is in charge of the exhibits and publicity. A large attendance is expected to attend this year's con' vention- Following the convention many of the lumber' men plan to attend the football game between the Univer' sity of California and the University of Southern California at Los Angeles on November 8.

Announeerrrent

lve have adopted a policy of wholesale only in taking over the manufacture and sale of the cowan line of Built-in cabinets. This means we sell orly through lumber dealers.

The services of Fi. v. cowan have been r€tained. His wide knowledge in this special field should prove advantageous to your as well as to us.

MY FAVORITE STORIES

aranteed-.Some f have tdld for 2O years-Some less

The Antidote

IIe was a visitor in the city, and his friends took him to dinner one night to a restaurant that specidized in one dish that had made thern famous-pigs' feet'

The visitor ordered a couple, and found ttem so wonderful that he had them prepare a couple more while he was "",i"g the first pair. Since they continued to tastc lik€ ;;"", he ordered more' never having tasted anything ao -orrdofotty seasoned and prepared' H9 finally wound up Uy ""a-g iet of thc delicious things, and sas smacking his iipr """i the last ones when he was takm with severc plins in the tummy, and was soon doubled up in agony'

His waiter brought the proprietor over' who reassured him as follows:

"Please don't be worried. Our pigs' feet are so dclicious that it is an ordinary occutrence for patrons to ovcr-eat' and

get stomach achcs. But our food il pa[Gctlt Glan sd frG' i"o- p"it-, ard yoru troubl'l i! not rciou* r elruo you" So friquortly docl thir ttbrc thg ooTr tht nc fud it -i,r" a" heep an antidotc fc thd p&-hccc h tbG rctarr ran! and, if yoo witlr' wG'iritl bG sld to SivG y@ tmcthing tlnt will rclicve You-' fatreffy thc rufiacr rlbd fia quicl bdp' ail {t: waitcr brought a powdcr which bG dilsdvcd in r 3lg o[: w.t6. ftc acUing mc drenk, md i! a fcl nffi rer, Jatd."dto have u" P.i" dirappr'

'inat war wondcrful," bG r'id brtG ptoptrtr' "I nrvrr saw a pein aisaprpear,so quiclly' Do-yqr rhd tffry tnq tbc naiurc of the po-ao-tt"t rubd 3uch trr3icf "Ccrrtaialy not" rcplicd tbc polnictc,'6d tr Alla'l Foot Easc."

VENEERS

(Lctt)

.Saoirg hsdsootl oencers it otr Los Awchs Vauct Mlll.

OuvuPld*sfiad'DJtd of c brg La 44d.. Pbopcco il 63 dD 0d oncfuc o rq> ply * trda Vc frs!toh oY64 od co:rytAg in rsa o* c d tt oda Vcoficl ?Gd.lsficia vur frm rny of 6:rG loodr: rhb rwu E-ry nor:rod FlfF iFortr E[E/ sg!i:i! h.E. Bsnod BL,& Cdd RGd GD Everything in H ardwoods

(Richt)

Veneers in oYr Los Angeles stochs.

New

Trail Opened to Top of u. s. A.

The new $25,000 foot and horseback trail to the summit of Mt. Whitney, elevation 14,496 feet, the highest point in continental United States, was officially dedicated to public use on September 5, by officers of the United States Forest Service and National Park Service. A party of more than 50 people traveled to the peak to witness the unveiling of a tabiet.commemorating the opening of the trail.

The Mt. Whitney trail itarts at the mouth of Lone Pine Canyon near Lone-Pine in the Owens Valley, and runs f-or som-e 12 miles through the Inyo N'ational Forest to the summit of the Sierri Nevada -where it crosses into the Sequoia National Park and continues for several miles to the top of Mt. Whitney. Easy grades and a wide tread make it possible to trivel the new trail in 'comfort and safety. The trip from Lone Pine to Mt. Whitney and back can now be easily made on horseback in ll days.

Mt. Whitney is located on the boundary between the Inyo National -Forest and the Sequoia National Park.

Stewart Wagner Resigns

Stewart Wagner, assistant manager of the Peoples l-umber Co. yard al Fillmore, Calif., has tendered his resignation to become efiective November first. Mr. Wagner will locate at Redlands, Calif., where he will be connected with the ranching business.

Chain Belt Co. Appoints Distributor

Announcement is made by the San Francisco office of the Chain Belt Company of the appointment of Stockton Iron Works, Stockton, Calif. as distributor. This concern will carrv a stock of Rex Malleable Chain, Rex Chabelco Steel Chiins and Diamond High Speed Roller Chain, and will also give service.

Change of Office

Clint Laughlin, Los Angeles, Southern California hard' wood representative for the Kirby Lumber Co. and the Memphis Hardwood Flooring C9., h1s moved his office to 324 Petroleum Securities Bldg., Los Angeles. He was formerly located at 536 Petroleum Securities Bldg.

Do You Know That

Wood

UseRedwood for thevital Spots in the struoture. Vital Spots are those plaoes subjected to the ravages of the elenents. Redwood resists deoaY, inseot attack and is highLy fire retardant.

DEE ESSLEY VISITS S. F.

Dee Essley, manag'er of the California Retail Lumbermen's Association, recently spent two days in San Francisco on association business.

Hand-Splir Pilgrirns--

P. A. Dame, Pacific Coast Manager of the Creo-Dipt Company, reports that his company is steadily increasing sales on their hand-split shingles, which are sold under the trade name of Creo.Dipt Hand-Split Pilgrims.

"Creo-Dipt Pilgrims," says Mr. Dame, "are split with the froe and maul from first growth, live red cedar-just as the Colonial pioneers used to split shingles for their homes. However, we have introduced a modern improvemeht. The old hand-split shingles were rough-hewn on both sides, while Creo-Dipt Pilgims are smooth-sawn on the back and tapered, so that they fit tightly."

Creo-Dipt Pilgrims are 25 inches long and averag'e one inch in thickness at the butts. They are furnished either stained or unstained, whichever the architect and home owner prefer.

They are used by many of California's finest architects, such as Reginald Johnson, Gordon Kaufman, Willis Polk & Company, Dean & Dean and Guy O. Koepp.

Hand-Split cedar shingles were first introduced in Southern California for roofs of modern homes typifying the early Monterey Spaniih design. Their popularity spread rapidly to other sections of the country, and today it is not uncommon to see these rugged "shakes" on the best examples of English and Norman architecture.

Anyone interested in seeing the effects leading architects get with Pilgrims will enjoy a special portfolio prepared by the Creo-Dipt Company. Both the Santa Fe Lumber Company in San Francisco and the Hipolito Company in Los Angeles have copies for distribution.

RAY COX IN LOS ANGELES

Ray B. Cox, general manager of the Built-In-Fixture Co., Berkeley, left September 17 to spend trvo weeks at the firm's Los Angeles plant.

Grad@rMarked lDouglas Fir

Home at Carmel-by-the-Sea shozatng Hand-Split Pilgrims Guy O. Koefp, Architect, Carmel, California-

Mills LaunchFirmPrice For Rail Trade

. Seattle, Wash., Sept. 12.-Representative millmen, meeting at Tacoma, Thursday, September 11, unanimously approved launching a firm price basis for lumber sales in the rail trade beginning September 20, it was announced today by the West Coast Lumbermen's Association. Colonel W. B. Greeley, secretary-manager of the association, who proposed the plan, was directed by the group to have the program in readiness by that date and to follow, at the earliest possible moment with a similar plan for sales in the Atlantic Coast domestic cargo trade.

Colonel Greeley stated at the meeting that .,we will have 80 per cent or very close to it in the rail market, with the movement supported.by-practically all the larger institu_ tlons ot the industry." By 80 per cent, he expiained, was meant mills whose -aggregate ihip-.rri. in the rail irade last year totaled that pircEntage o? the whole in the classi- ficatio.n. H.e urg-ed- thi industiy to start tn. progr"* *itn the rail trade and then, when it was established, Enlarge its activities to cover domestic cargo markets, b.tinni.t;ith the Atlantic Coast trade. Thii recommendat'ion wis followed by the meeting.

_ The individual firm price plan was explained by Colonel Gr,eeley as. meaning ari indii,idual list ti be issu6d by the mlll contatnrng. t!-e manag'ement's own prices and condi_ ttons of sale; this list to be firm until supplanted by another list from the same company. New or coriected lis[s may be issued as often as the -mahagement wants to but no sales are to be made during the fife of the list at lower prices than those published by the mills.

A poll of those-present at the meeting regarding their operating plan^s indicates that the present prod-uction-sched_ ul.es-below.50 per cent of capaciiy during recent weeks- wrll be continued at least until the first of the year.

REMO IDELIN G

UPSON WATLBOARID

Blue Center-Pebble Finish

EASILY APPLIED OVER OLD S/ALLS AND CEILINGSNEST PARTITIONS

-ATTICSSUGGEST

A Bdght, Cheerful, Newly-decorated Living or Dining Room An Added Attic Room

CREATE NEtl, SATES

,.

Pra.ctically all-industries operate their sales on published Itsts, it was explained by association offi,cials, suih as the program outlined proposes for West Coast Lumber. Lum- ber in this territory has been heretofore sold ,,at the mar_ ket", the large bulk of the sales being subject to individual bargaining between buyer and selle-r. The efiect of this practice, during the past year, when a low volume of business was coming in, has been to deirease values far below costs and to leave the individual millman and the buver without a definite idea about current values for vari6us items of stock. With each mill announcing to the trade-iis own prices -and conditions of sale a large'measure of the pres_ent confusion and price demoralization is expected to be dissipated. The program has nothing to do with price agreements; each mill is entirely responsible for its'own list. The only requirement is thit it siick to it when once published until another is issued.

JAilES L. HALL

MaiI, Wirc or Phonc Yow Spccial Inquirics lor

Lumber - Pili"g - Shingles - Posts

Raitroad and Car Materials - Mine Poles

Prcrurc and Opcn Tank Crcorotcd LUMBER.PILING.POLES

1O22 Millr Bldg. . Sutter 1385 - San Francirco

Agcatr, Cho. tL Sprulding Lo3gin3 Co.

Specralists in Mixetl Cars anil Special Listu

Protect your Buelnece wtth

Gach Sinktng Fund

Here's a bond issued any amount-fll,00o to $270,- 000 by a company with ovei 1162,000,0b0.00 of assets. This bond participates in company's earnings.

{pr U. purchased by deposit made annually, semiannuauy or quarterly.

Bond matures for face value upon death of designated executive.

Also matures in 20 years and pays in cash face v-alue plus dividends "q.r"i to 20 per -""rrt o, more than deposits total.

After three years bond has cash surrender and loan values.

No obligation for full information.

Available to business concerns west of R""Ly Mountains.

When we awake after a and refreshing slceP with organ in tune and at concett pitch and thank whatever gods we believe in that we are alive, well, strong' buoyant and exuberant, with animal spirits at toP notch; when we are full of joi becausc the world is so beautiful' that we love our dear ones and-cq! throw ourselves into our work with zest and abandon beciuse we like it; when our problems seem not insoluble and the obstacles in our path are not insuperable; dx*rle5lrfi4e when we face reality and with a stout heart even if it is grim and painful, and npver doubt that it is good at the core and dl evil is subordinate to good; that even if we are beaten and over' whelmed in a good cause all is not lost;'when we fecl that we live for something that we could die for if need bethat is MORALE.

COLORS FLYING

Mrs. Murphyi "'n whot dit me Pat died of? I couldn't understand the doctor."

Nurse: "Gangrene, madam."

Mrs. Murphy: "Glory be to God, Pat went down wid his colors fyrng."

AN OPTIMIST ON BILLS

I used to think that monthly 'Were one of life's most About the bills, for I've

To read a story in

wide world we all are well. use o'er monthly bills to wail? every one there is a tale

Of happiness for someone who For happiness looks straight to you.

Why even in the doctors' bills

There is a tale of vanished ills.

CAPS

Modern Girl: "I undcrrtand thc girle of your timc sct their caps for the men, G'randma."

Grandma: "Ycs, child, but not theh tncc c!pE."

THE BIG THOUGHT qEHIND

Back in thc minds of all lcadcrs in bnuincerJccp down in their f,carts-is the queation: "How fmg rilf it hrtwill it endureP' And alwaya thc setidying ans'rcr ir tbc answer to anothcr qucstion: "IIow wctr, hor truty doca it serve?"-an answ6 that is moral nthcr than matcrialan appeal to pridc in cbaraetcr rathcr ern 3dn or prof,t Busincss that cndurcs i8 labcled todry by thc characcr of its leaders. It *preescs ieclf natcrielly thorgh itr hu-man conduct-its cnlightalcd rnarr.geoGot' itr modcrn practicer, its law of order and thc iurdcc of itr cotrol'Ernst and Ernst.

scoTcH

The swcethcarts from Abcrdccn rcrc nnbling rormd wheo they caEG to a moryie. Thc young Etn ru hir cyc ovcr thc front of thc building. It rceGd o e titlc in lergc letters-'"fhe Woman PaF." 'Jeanr' bc rai4 'I thinl wc'll gang in hcre."

GOOD FROU EVIL

On the occasion of everSr accidcnt th.t bcfallu yoq 8F member to turn to yoursclf and inquire what power you have for $rning it to ugc.-:Epictetua

I \.*ER ANSWER

Idcoti* of tte youtg lady ir withhcl4 but tbc Eclnct of hcr a\\-cr lingcrs on with tbc inrtructor conducting a scimce dtrsc at a ccrtsin high rchool Onc of ttc rcquilc' Ecots of I writtca guiz was: 'Dc6nc e bolt and nut and cxplain tbc dificrencc, if any." Tbc girl trotG: 'A bolt ig . tti"g lile a stick of hard metal such r. ir'6 with a squelt bunch on one cnd and a lot of scntching round round thc other end. A nut is similar to a bolt oty iurt ttc oppocitc' being a holc in a chunt of irm swcd ofi thort rith wrinkles arormd tte inside of thc holc.' Tbc dartlcd pofcsror marked that onc with a largc'A'.

ua?c gainst Thislvlena"e,

Thc Ecspasser, whet{rer simply careless or dcfinitcly nalicious, is a positive menacc whercvcr lumber is stackcd or storcd: Safety demands that efiective lleasurc! bc cmployed, both by day and night, to kccp everyonc out who has no busincss on thc prcmises. Adcquate fcnccs and vigilant watchmcn will prevcnt many fires as well as other losses from t{ris causc.

Our service to policy-holdcrs involves nor only specializcd protcction for thc lumber industry with prompt paymcnt of losscs, but also cxpert counsel in firc prevention. And our dividends actually save thc lumbcrman about 40 per ccnt in insurancc cost!

About I out of ev€ry l0 6rec is caupd by the carelessniss or the deviltry of rom6 trerlrarar. The lumbet yard ir no place for children to play nor for idle rnen to loaf. Regardleu of whether their intentions are innocent or otherwire, trerp.rrser must be Lept out. Don't tale chancer. To let down the barc in any way rpellr danger for your planr. Full

Northwotcm Mutud Flrc Arehdo1 of Sqttlc, Wr.h.

Tbc Lumbcmcm Mutual Imrue Co. of Mulficld, Ohftr

Pcnmy'venia Lunbcman Mutual Fin Inuruc Co- ol Phlladclphla, Pa

Cotral Muufacturcn Mutual Iuurue Coof Vu Wert Ohio.

Indi'u Lunbsrmcu Mutual Iurrue Cc. of Indlrupolle, Ind.

Thc Lubcr Mutud Firu Imrc Co. ol Bcto, Mur

/lloo Hoo Adopts Ambitious Pro$ram

At Annual Convention

Innrrance To Be Incteas#Fmnklin A. Hofhcins Ir Ncr Sna* of Univccrc-

'The most momentous expansion progtam bver undertaken by the Concatenated Order of Hoo-Hoo was adopted at the 39th Annual Conventiort, at the Royal York Hotel, Toronto, September 15' 16' 17. flhe outstanding features of the meeting were:

Tfe election of Frinklin A. Hofheins, president of the Weatherbest Stained Shingle Co., North Tonawanda, N. Y., as Snark of the Universe, and tlie selection of strong, representative Supreme- Officers.

Adoption of a plan of group insurance grving tJre-members -coverage irp to $500 instead of the present $100 Ddath Benefit, and increising the annual dues to between $10 and $1,2 a year, the amount to be &termined by the Supreme Nine according to the insurance olan most desirable.

- A decision to stimulate activities for the addition of new members on the strength of the greater benefits the Order has to ofier.

Approval of proposals for -intensifying the trade extension efiorts

Snark of the Universe Gaines D. Whitsitg Amarillo, T-exas, opcned tfti convintion at 9:09 a-m., Septcmbcr 15- Jobn E Hil!-promine.nt retail lumberman of Amarillo, dclivcred the invocation' -J'- G lrntr' ;;;rii;;i-;iiFo"tu" Retiil Lumber Dealers' Association;- Eco- '"'.ii' ri. -g;;", pti"iai"r"f thc Toronto Hoo-Hoo-Club, -and Conl;;iF S"-;.;iile, repiesenting Mavor 'Wcmp, welc-o-med the visitors. Beniamin F. Sprinser, Mitwaukce' mcmbcr o[ thc Suprcmc iiii;;. ;"e-;;id.;i ;f th;Wisconsin Re'tail LumbermeD's Associa-tion.'rcsoonded for the visitors.

""S;;*'ivl;rit-il"-iit'ili-.i rcport' which ras thc 6rst ordcr of U"riniti, referred not only to whai wis accomtlished by the Ordcr during tire year, but emphasized the opportunities for Sfeater s€rTlcc in th- future through an enlargement of the Urder's tnancral rcsources. - He described the meeting of the Supremc Nine at Chicago shortly "fL. tfr. Sgth e""""t lastlear, and the subscquent 4geting at Hot Sorinss. December 12, of a committec rcpresenttng floo-H-oo' anq ttie T-rade Extension directors of the National Lumber Manulacioi..it Association and co'operating trade promotion gtouPs-' The lumber manufacturers, Snark Whitsitt said, acceptc<l a PFn "f -;;;;;;"tio" "net a by ine HooHoo -committec at the Hot So.i""i--.iting, and sincl havc manifestcd :rn-earnest- wit-lingness Li "iE tt i influince of the Order in tradc extension worlc" However, i"."ii.i-."tijtance which the manufacturcrs b9q9d to- give .to the work could not be made avaitable on account of thc rcduccd lncomc ;a-d. irad. iiti"ti"" "tg.nization, end it hos- bcen imporsible. for fr;H; t" i*pi"i fietdmcn as contcmpleted in thc Hot Springs plan.

The manufacturers are doing their ntmolt to essist the Ordcr and *iff-.oppfv the necessaqr fuiAs at thc- carlicrt possiblc tiP".' !h" Snark said. He pointed out that thc pten, ot co-opcrauon ts Dcrng iarricd out as far-as possible without thc 6ge$iel eid' ---s-""it Wfiiriit p"itit.a out that the Death Bencfit as now carricd "" tt it " Ota.i ii economicalty unsound and cither must be aband;";e ;;;.ptaced with a practicel plag- -He -rccommended the subrtil"ti"" "i3"-e other plan that would give thc membcrs something -"i. fo" their money,'insteed of climineting the beneft and ttus takins something from them- *ii;"i;

of the officers and Hoo-Hoo clubs, and for closer co-operation with the retail lumber associations.

Approval of suggestions for the employment.of cap-able 6eld men at thi eariest pos-sible time that funds are available for such work.

Silection of St. Louis, home of the International Headquarters of thi Order, as the scene of the 40th Annual Convention, next- Sepi"*Uir-*i. expressed by the convention but the decision was left to the new Supreme Nine.

Awardinn of the Hoo-Hoo Club Cup to the Spokane, Washington, Club, the tiophy now becoming the permanent property of that chapter, which won it three times.

--Acceptance of another trophy-the Compton CqP-for competition among'clubs in towns of 25,000 poPulation or less. This trophy' oersoiallv donated bv Dr. Wilson eompton, secretary-manager of ihe Nati6nal Lumbei Manufacturers' Association, is made of wood ioi tr"- timbers taken from the White House roof in 1927, and' has metal handles made from botts that held the timbers in place for 112 years,

In addition to Snark of the Universe Hofheins, the new Supreme Nine is composed of the foltowing:

Benjamin -F. Springer, John SChroeder Lumber Co., Milwaukee, Senior Hoo-Hoo.

Thomas C. Spautding, dean of the school of forestry, University of Montana, Missouta, Junior Hoo-Hoo.

J. R. L. Iiilgo.e, Youngstown, Ol1!9, o-as1 State Counselor, Bojum.

kenneth M."Brown, Coast Sawmilts, Ltd., Toronto, and president of the Toronto Hoo-Hoo Club, Scrivenoter.

- H. S. Morton, Hill & Morton Lumber Co., Oakland, Calif., Jabberwock.

Albert Strauss, president, Malvern Lumber Co., Malvern, Ark', Custocatian.

- Ormie C. Lance, secretary, Northwestern Lumbermen's Association, Minneapolis, ArcanoPer. : W. H. Buiruss, Burruss Land & Lumber Company, Lynchburg, Va., Gurdon.

;;iiEstea the discontinuancc -of tlc go9t-a3r-nr1al conf.crences of the S-upreme Nine and that the snark of the universe visit i."h Sop..-. 6mc.t in his own jurisdiction instead' --C;;i"fi;ttt-of field mcn as soon ag finences arc available atso *;;';;;.ttty urged by the Snark, who pointcd out th't it is im""..iUi. for ihe Secretiry-Treasurer to min+rin mrrimum cnthusil.- "-o"s the various iistricts by his cfforts at thc Hcadqu'rtcrs Ofice.

- Ttti S""tt complimented the energy and intq[igcnce oi Secrctaryftor"i.r H. R isherwood and thankcd ttc Oficers of the Order, tfre l"-6.r tode press, the associations^ qtl other individuals and groups that co-opelated in the year's ectivities.

RIPORT OF SECRETARY.TRTASURER H. R ISHERWOOD

The report of Secretary-Treasurer- Isherwbod was an'analysis not ""f" oi*ttit had been d6ne duriog the past yeer, but of what shou-td be -done to insure the expansion and increascd effectiveness of the braiit services to the industrv and to the individual member'

His recommendations, in substance, wcrc as follows:

Th.t;;[;g. be made in the present- Dcath Bene4t ptan to place it ;;;;;;d"financial progrrn vet give the members something more than they are now getting, ratheithan to take something from them.

That a definite program be worked orrt for morc intensive wood pr"-"iio"-i"tivitiis 5y Hoo'Hoo Clubs, Key Men, Oficers and Members. ---ftt.i--.."s for employing competent 6eld mcn bc discussed' itt"i " a.nt it. proeiani for the Friends of the Forests educational work be evolved.

The outstanding development of the yeq' th9 Secretaqf ,oi4 t:.t tfte "ccipi.nce b| ttre Trade Extension Orgenization of.a ptan for Hoo-Hob co-opeiation, even thougb funls for ttc emploSrment o.f field men, coniemplated in the plin,-had not Ylt been 43dc. eveilable. The reason lor the lack of funds wes the fiact thrt the incooc i"i-itt. frade Extension Campiign has bccn grc.tly lerscacd o

H. S. Morton Oakland, Calif

Elected to SuPreme Nine

Henry R. Isheranod St. Louis, Mo. S ecretory-Treastrer

account of the reduced production of lumber, the result of depressed general conditions.

The Secretary reported the addition of. 624 new members, at 53 Concatenations; 129 reinstatements, and, L47 deaths. The total membership as of September 9i 1930, 8824 as against 9881 on September 9, 1929.

The Secretary enumerated some of the more constructive activities of Hoo-Hoo Clubs, Officers and Key Men, such as the wood users' meeting at Buftalo, newspaper advertising campaigns at Pampa, Texas, and Missoula, Mont., "Lumber Week" at Spokane, the Boston Hoo-Hoo Club's school of instruction, creation of a committee to observe building materials and quality of construction at Kansas City, establishment of a technical school at Montreal, participation in "Clean Up Week" at Montreal, educational luncheons of the St, Louis Hoo-Hoo Club, continuation of the fine work of the educational committee of the Spokane Club, alertness of the Twin Cities and other clubs to gain recognition for wood in new buildings, efforts of the Bend, Ore., Club for the erection of a lumber-built schoolhouse.

Referring to the Death Benefit, Secretary Isherwood pointed out that it has become a .serious financial problem, a fact recognized but not definitely acted on at several previous conventions.

He urged the convention to give the matter earnest thought and discussion, pointing out that any decision made would afiect not only the future of the Order but the interest of thousands of loyal members. He put himself on record as favoring the elimination of the benefit as it now exists, but not without the substitution of some plan that would give the members more for their money instead of taking something from them.

"The Lumber Industry needs Hoo-Hoo today more than it ever did before," the Secretary said in conclu.sion, "and Hoo-Hoo's oppor- tunity to help the industry is greater than it ever has been. HooHoo is strong where the industry is weak-locally. The national advertising, promotion and research programs in behalf of lumber are sound, well planned and capably executed. Progress is being made in the general campaign and the work will become increasingly effective as time goes on.

"But the weak spot of the industry is local non-co-operation-the failure of the various groups of the industry to get together in the common objective of promoting the welfare of the industry as an industry, and of lumber as lumber regardless of species.

"Hoo-Hoo is the one medium for establishing this vitally necessary unity-of co-ordinating the MAN-POWER in every commu.nity on the continent. Hoo-Hoo doesn't take the place of any other association or club. It doesn't do the same kind of work these organizations do. Its one job is to effect unity of all interests so that the man-power of the industry may be thrown as one strong force into any line of attack or'defense the interests of the industry demand.

"Let's get together in Hoo-Hoo and every objective of every association will be attainable, the security of wood in its legitimate markets will be assured, and lumbermen will establish a common identity as lumbermen, rather than as retailers, or wholesalers, or millmen, or manufacturers.tt

The Secretary thanked Snark Whitsitt and all other officers for their counsel and co.operation, paid tribute to the memory of Parson Simpkin, and thanked the associations, the lumber trade press and the Toronto hosts of the convention.

A memorial service, conducted by fohn E. Hill, Amarillo, Tex., gave the convention's official recognition to the splendid work of Parson Simpkin and paid affectionate tribute to his memory.

The annual Osirian Cloister initiation was held the afternoon oI the first day, with Melvin M. Riner, Kansas City, High Priest of Osiris, presiding. The Cloister banquet was held in the evening, with Past Snark Riner again presiding.

The feature of the second day's session was a wood-promotion luncheon, presided over by Kenneth.M. Brown, president of the Toronto Hoo-Hoo Club.

The principal speaker was Dr. Wilson Compton, secretary-rnan: ager of the National Lumber Manufacturers' Association, who 4F judge of the Hoo-Hoo Club Cup Coptest, awarded permanent pcig: session of the cup to the Spokane Club.'i Dr. Compton also pt{Bsented the Compton Cup for competitionramong clubs in commurtities of 25,000 population or less,

The convention delegates were guests of the Toronto Harbor Commissioners on the S.S. Dalhousie for a trip in the harbor during the afternoon.

The annual Concatenation was held in the evening, with Vicegerent Snark W. B. Tennant in charge of the induction of eight candidates.

Election of officers was one of the first features of the third day's session. Then the question of the Death Benefit was brought to the convention floor.

The administration committee, through the resoluiions committee, proposed the adoption of a plan of group insurance members up to $500, and increasing the dues to betwer ing the up to )n ot ot rnsurance coverlng between $10 and $12 a year, the amount to be based on the insurance plan accepted and the operating requirements of the Order.

Thti resolution pointed out that the informal meeting of the Supreme Nine had recognized the economic unsoundness of the present Death Benefit, and that several clubs and many members favored its elimination.

Past Snarli of the Universe Riner offered a substitute motion proposing the elimination of the Death Benefit and the maintenance of the present dues, and this developed a general discussion in which proponents of both the original and the Death Benefit question, although they were not agreed as to the most desirable action.

The resolution for the increased irisurance finally prevailed, however, in the belief of a majority of those present that the Order should try to give the individual membership more for his money rather than take away some of the benefits it now offers.

Among the important things developed by the discussion were:

l.-The individual could not buy the same amount of insurance he will get through his membership in Hoo-Hoo, at the rate he will pay for his dues. Therefore, the member really pays nothing for his dues.

2.---That it is important to give the individual member, particti. larly in smaller communities having no Hoo-Hoo Club and only occasional activities, something tangible to encourage him to protect his membership.

3.-That the increased benefit would provide ample funds for ordinary funeral expenses, whereas the present benefit is insufficient for this need.

Several recommendations offered by the Spokane Hoo-Hoo Club were read to the convention. as follows: To rnove Hoo-Hoo Headquarters to Chicago, to hold all annual conventions in the city where the Headquarters is locat€d, to amend the Constitution and By-Laws to provide for the etection of four members of the Supreme Nine for two-years terms, to provide a certain sum for traveling expenses for the Snark of the lJniverse, and to eliminate the Death Benefit.

The question of moving Headquarters to Chicago was referred to the new Supreme Nine. No action was taken on any of the other resolutions, excepting the Death Benefit.

A proposal to establish an employment agency service in the Headquarters also was referred to the Supreme Nine.

Embalming of Snark of the Universe Whitsitt and the presenta- tion of the Snark's ring concluded the convention. A number of prominent members participated in the "embalming," wishing the old Snark well and assuring him that, although he has joineil the "mummies" in the House of Ancients, his days of service to HooHoo have only begun.

The visiting ladies were royally entertained during their visit. shopping tours, a theater party, the boat trip, Cloister banquet and other features being on their program, Mrs. H. Bouttbee was chairman of the hostess committee and Mesdames Kenneth M. Brown. J. Kent Ockley, W. B. Tennant, Rex G. Chesbro and M. H. Eaton were the other members.

SLADE LUMBER CO.

ESTABLISHED 1885

I(/holesale Cargo Shippers of Douglas Fir and Spruce Lumber

Rqresenting in Calif ornia

THE E. C. MILLER CEDAR LUMBER CO.

VASHINGTON.

Modern Trucks Save Roads and Cut Costs For Farmer, Truck Operator and Consumer

By Theodore R. Bill, Vice President Fageol Motors Company

The remarkable progress made in designing modern trucks throws entirely new light upon California's laws regarding heavy road hauls. The present legislation was enacted at a time when it was necessary to save highways from the terrific pounding of solid-tired trucks. But the development of the low-pressure balloon-tired trucks has greatly cut the cost of road maintenance and effected tremendous economies for farmer, trucking contractors and consumer. Today, the farmer moves his produce to the market in fast time and at low cost. In consequence, thg consumcr gets fresher greenstuffs at a fair price. And operators of large fleets in road construction and other work are able to do business on a basis of economy to the buyer.

The great savings made possible by balloon'tired trucks have readily been shown by several surveys. With the enactment of the 22,m lb. maximum weight for fourwheeled trucks, the cost of running a solid-tired truck was 20c a ton mile. But the balloon-tired truck and trailer, each carrying 22,N0 lb, loads, as permitted under the law, run at 7c to 8c a ton mile.

Under the 34,000 lb. maximum weight law for six-wheel trucks, even greater economies are effected with modern truck models. A balloon-tired truck and trailer, totalling 68,000 lbs. load, can be run at the amazingly low cost of 2c to 2/zc a ton mile ! And the deterioration of the highway due to the motor truck over it, is a bare fraction of

JACK THOMAS RETURNS FROM SAN FRANCISCO BAY DISTRICT TRIP

Jack Thomas, Coos Bay Lumbet Co., Los Angeles, has returned from a business trip to San Francisco and Bay Point where he spent a few days conferring with offrcials of the company.

what it was with the solid-tired truck. In fact, the big soft balloon, air filled tires cushion the road. Furthermore, engineering genius has made the modern six-wheel truck as easy to handle as a passeng'er car, for its larger size permits the installation of absolute braking equipment.

Ardent proof of the economic importance of the large truck is conclusively shown in that twenty-six states haVe allowed increased ioad weights for both- four-wheel and six-wheel models, ranging up to a 4OOOO lb. maximum.

If misguided legislation should restrict gross truck weight to some such figure as 16,000 lbs., for example, the ruinous effects would be at once manifested. The cost of transportation would jump to six or seven times the present low rate per ton mile. Consumer and farmer would suffer. Truck operators in every line of hauling would be forced out of business. Thousands of truck-users, in every field of California industry, would, of necessity, junk their present models and purchase trucks meeting i6e requirements of su'ch an unfortunate measure. In addition there would be congestion on every road, for such a law would put two to three times as many tru.cks on the highways-and in consequence would increase the risk of accidents per vehicle on the highway. Fortunately, nationwide sentiment has not'permitted injurious legislation of this type. In fact, the trend is to increase the maximum load weights, so as to secure even greater transportation economies for farmer, merchant and truck operator; economies whi,ch can be passed'on to the ultimate 'consumer.

PAUL OVEREND VISITS SOUTHLAND

Paul E. Overend, manager of the insurance department for the California Fruit Exchange, with headquarters in Sacramento, spent a few days in Los Angeles the latter part of September where he attended to business and called on his lumbermen friends.

Southern California Lumbermen

Play Golf

Harry Graham Wins Low G'ross Prizr. Leo Roscnberg Low Nct Vimcr.

Harry A. Graham, H. A. Graham Lumber Co., Long Beach, with a score of 76 was the winner of the low gross prize-The Frank Burnaby Trophy, and Leo M. Rosenberg, The Hipolito Company, Los Angeles, with a net score of 69 was the winner of the lou' net prize-The California Lumber Merchant Trophy, at the Southern California Lumbermen's Golf Tournament held at the Fox Hills Country Club, Culver City, Calif., on Friday, September 26. Seventy-seven lumbermen participated in the tournament.

The winners of the flight events were as follows: First Flight-first prize, M. B. Jordan, Jordan Sash & Door Co., Los Angeles; second prize, "Pick" Maule, Pacific Door & Sash Co., Los Angeles; Second Flight-first prize, C. B. Lyons, Hammond Lumber Co., Los Angeles; second prize, Cy Irving, Chas. R. McCormick Lumber Co., San Diego; Third Flight-first prize, Stanley Clem, Santa Ana Lumber Co., Santa Ana; second prize, Bill Sampson, Sampson Company, Pasadena; Fourth Flight-first prize, Russell Gheen, C. D. Johnson Lumber Co., Los Angeles; second prize, Thomas W. Dant, Dant & Russell, Inc., Los Angeles.

Following the dinner held at the Club House in the evening, Harry V. Hanson, chairman of the golf committee, awarded the prizes. The tournament was sponsored by the Los Angeles Hoo Hoo Club with the'following committee

First introdueed 4 years ago -now largest seller on market

Largest seller, fastest seller, because b c r t. Guaranteed qJy'o or more red heartwood with lffi% oil content. And packed in metal-bound cartons for good measure.

Fu quotatias aad litrat*re addrcss Califmh dis*ibttrt:

J. STANTON & SON J. E. HIGGINS LBR. CO. Lor Aagclcr San Frrncirco

in charge of the arrangements-Harry V. Hanson, chairman; Don Philips, Handicaps; Bob Osgood, Prizes; and Ed. Martin, Publkity. Sixty attended the dinner.

The following were entered in the tournament: G. O. Fogelman, Walter Riley, A. Ingvoldstad, Bill Sampson, Carl Hanson, Bert Wilberg, Don Philips, S. L. Stofle, C. H. Crane, Paul Baugh, G. H. Eichnor, A. E. Hollivert,'W. R. Lindsay, Geo. Nicholson, Leo Dernier, R. F. Martin, Emil Swanson, J. E. Pinkerton, Ray Cope, B. N. Cartwright, Harry A. Graham, John Olson, "Friday" Freeland, Geo. Lounsberry, W. J. Harris, Ed. Ifoughton, M. R. Gill, R. H. Ircveday, M. B. Jordan, D. D. McCallum, Paul Penberthy, Art Penberthy, Paul Masters, J. H. Prentice, Max Price, Bert Cooper, Bill Shaw, George Melville, Frank Connolly, S. A. Clem, D. E. Liggett, Max Landram, L. A. Beckstrom, Homer Warde, Bill Hamilton,'W. B. Wickersham,Cy Irving, Ed. Culnan, Henry Pries, Leo Rosenberg, Earl Jameson, "Pick" Maule, Gene DeArmond, "Cappy" Stade, Gus Hoover, Frank Burnaby, Roy Stanton, Paul Hill, Russell Gheen, Percy Merithew, Roy Meyers, Bob Forgie, E. Steffensen, Harry Hanson, Curtis Merryman, Bill Vanderwood, Tom Dant, E. W. Hemmings, Harvey Bowles, F. Westall, J. W. Mcleod, C. B. Lyons, E. T. Nelson, A'W. Donovan, Ed. Seward, Howell Baker and Ed. Martin.

/ Walter Spicer Resigns

y' W"1,., S. Spicer recently resigned his position as secretary and buyer of the Barr Lumber Company, of Santa Ana, Calif. He had been connected with the company for. the past eighteen years. Regarding his plans for the futurq he has several things in view among which is the probablity of entering the retail lumber business for himself.

The Barr Lumber Company announces that C. G. Ward; rvho has been connected with the company for many ycirs, rvill succeed Mr. Spicer as buyer for the company.

HARRY GRAHAU ON BUSINESS TRIP

Harry Graham, Pioneer Paper Company, Los Angtlcs' is on a business trip to the Southwest where be is calling on the trade in the New Mexico and El Paso.territories.

San Joaquin Valley Lumbermen Meet At Fresno

The San Joaquin Valley Lumbermen's Club held a meeting on Tuesday evening, September 16, at the Hotel California, Fresno, Calif. Following the dinner there was a business session. G. B. Heubert. Parlier Lumber Co., was admitted to membership. Each member of the Club was appointed a delegate tb attend the State Convention at Pasadena on November 6, 7 and 8, and a motion was carried allowing each member of the club an allowance of $15.00 from the club treasury to help defray his expenses.

The following resolution of respect for Parson Simpkin, Hoo Hoo chaplain, who died at Marshfield, Oregon, on August 1, was passed:

t'God in his wisdom has called our friend and fellow advisor, Parson Simpkin, to his reward.

"Parson Sirhpkin was Chaplain of Hoo-Hoo and widely known and dearly beloved by many lumbermen through the United States. He was an untiring worker for the business interests as well as morals of the lumber industry. He visited our club on many occasions and will be missed by all of our members who have learned to love him.

MODESTO FIRE LOSS $75,OOO

Fire slvept the yard of the American Lumber Co., Modesto, September 11, with an estimated loss of $75,000.

\THEN YOU SELL

SIRUCTURAT

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the guality of the stock you handle. Builders quit guesaing about what they're buying, and buy where they know what they're getting.

"We feel keenly, the loss of his friendly helpfulness and advice and our club will always remember him as an ardent worker for our business interests.

"We sympathize with his family and nearer friends in their hour of sorrow, and we trust that our sympathy and friendly interest may help a little to relieve the poignancy of their grief."

The following attended the meeting: Charles Thompson, Fresno; Hal.Ba-ldwin, Fresno; L. L. Walker, Fresno; E. M. Howard, Visalia; R. E. Magnuson, Kingsbury; Cris Sommers, Fresno; Warren S. Tillson, Modesto; George Kennedy, Fresno; Dan Desmond, Fresno; Frank Bell, Clovis; J. E. Frane, Orange Cove; H. M. Cross, Mer,ced; A. J. Crow, Kerman; O. H. Carter, Fresno; Paul E. Galle, Reedley; Elmore King, Bakersfield; H. C. Kofoid, Caruthers; Frank F. Minard, Fresno; S. P. Ross, Hanford; E. P. Ruth, Reedley; J. F. Wright, Porterville; Chas. Schaffer, Kingsburg; Walter Hardwick, Dinuba; K. N. Kofoid, Caruthers_; W. K. Kendrick, Fresno;V. G.Schoeneman, Selma; E' M. Pres,cott, Fresno; E. E. White, Madera.

MORRO BAY DEALER VISITS S. F.

J. V. Creath, Central Coast Lumber Yards, Morro Bay, was in San Francisco recently on a business trip'

Cuts So Smooth That Joints Can Be Glued Directlv From The Saw

Generd Sales Ofice: Failing Bldg., Portland, Ore. Milh: Wendling, Ore., Sprhrgfield, Ore.

In many rhopr where the PLANER SAW har bccn inrtallcd the neceaeity of planing before glueing iointe hae bcen clim' inated. Thie ig due to the rmooth, fart cutting of thir raw. The Plencr Saw crosr-cute or ripe on hard or roft wood and doeg not burn or rcorch. Made 0 to 24 incher in diamcter.

Column of "'Wants"

TheFellow Who Wants to Buy

TheFellow Who'Wants to Sell

TheFellow \Mho \Mants to Hire

Rate: t2.s0 pe coturnn inch

The F'ellow Who Wantg to Be Hired

FOR SALE

Planing Mill Machinery for sde. All modern, new 3 years ago. Los Angeles Planing Mill Co., 18fi) Industrial St., Los Angeles, Calif. Phone VAndike &160.

SALESMAN WANTS POSITION

Lumber salesman, thoroughly experienced both in wholesale and retail selling, wants position. Prefer Northern California. Competent to take management of retail yard. Address Box C-348, care California Lumber Merchant, 112 Market St.. San Francisco.

EXPERIENCED RETAIL LUMBERMAN

'Wants position as manag'er of country yard. Several years' experience as yard manager and familiar with all branches of the retail lumber business. Can furnish good references. Address Box C-350, Care California Lumber Merchant.

AT'TENTION LUMBERMEN

- Just starting a chain of small lumber yards. If you are tired of being a Poll Parrot and being jipped out of your bonus and want to use your own initiative, be your own boss, get on the band wagon. All managers must invest i-n their yard they manage. Your money Jecured one hundred- per cent on the dollar. All correspondence strictly confidential. For further information address Box C-35i California Lumber Merchant.

FOR SALE

SECOND HAND WOODWORKING EQUTPUENT

Used equipment, all f,rst-clacs conditionn for quicl sale and delitcry: Sash and door; furniturc factory; planing mill; sar- mill; and miscellancous. Almost anything dcsircd all the time at right priccs. \trlrite or phohe. Diron & Cbalc, 5810 So. Normandie, Loc Angdce Phoac VE 921t6

EXPERIENCED LUUBERUAN uIAITTS POSrrroN

Wholesale turhberman of wide experience wonl{ like to.make connection with wholesali 6rm or es mi[' representative. Has been connected witb the wholesale lumber business in Southern Calfiornia for several years and knows the retail lumber -trade. Cen furnish best of references. Will. appreciate an interview. Address Box C-317, care Catifornia Lumbcr Merchant.

A GOOD LUUBERUAN

A thopoughly experienced retailer, age 39, waats poci- tion. Last three years employed as yard marager of reteil yard carrying $5O,O0 stock. Also interested in wholesalc connection, particularly in selling. Address Box 352, card California Lumber Merchant.

To Erect 24-Story Building Bend Hoo Hoo Club Elects

, Financing arrang'ements of their new building having been completed, San Francisco Olympic Club will start construction of the $5,000,000 24rstory clubhouse, which rvill replace the old building, on November l.

HARRY CALL SPENDS FEW DAYS AT LOS ANGELES

Harry Call, manager of the specialty department at the E. K. Wood Lumbe-r Co. Oakland yaid, sient a few days during September at the company's Los Angeles plant.

R. H. BROWNE WITH ADAMS LUMBER CO.

R. H. Browne, formerly of the San Francisco. is now asiociated Co., San Francisco.

Lumbermen's Exchange, with the Adams Luml5'er

W. J. Coleman was elected president of the Bend Hoo Hoo Club at the annual meeting held recently in Bend. F. T. Fairchild was elected vice-president, and Frank Prince was elected secretary-tretsurer.

Crosby Shevlin, Ben Hamilton and C. A. Johnson were elected to serve on the executive committee.

c. D. JOHNSON VTSTTS CALTFOBIIIA

C. D. Johnson, president of the C. D. Johnson Lumbcr Co., Portland, and of the Pacific Spruce Co4roration, re. cently spent a week in San Francisqo. Mr. Johnson was accompanied on the trip by E. James Kock, of New Orleans, director of the Pacific Spruce Corporatioq and repre. sentative of the R. H. Downman estate, who has bccn spending some time in the Northwest.

(The Clcrltlng Hoarc) This

and *Don't'Wants" is for:

Let's Hurdte This Mental Hazatd

HIS propaganda about business backsliding . . ' .unemployment^. .l hard times and so forth. It has been shouted iUout so long since this so-called business barometer broke that the nation is almost ready to believe it.

Where is all the money that was in the U. S. A. a year ago? Has it been dumped into the sea? Not much.

If you think that money is tight in your community -just let a cirius come to town with its-glamorous hurrah. They'll- jar things loose, but they won't do ii by shouting hard times to their cust6mers. They'll-relieve their minds of that depression bunk with their optimistic attitude instill so much pep.and pun9.! in them that they'll get action and plenty of it, and they will play to capacity audiences at each peiformance. Which all goe.s io prorr. th"t ittir so-called "Crippled Condition of Business" is in the head.

They are using a bit of good business psycholo.gy that might be profitably app"lied to "tiy business. At least it's worth a trial b..".rr. this'hard times shouting has not moved things forward.

Let's clear our heads of this "Mental llaT'11d"-go out after business . get some of this money that is leaking_th1o.ugh for non-essentiali. it's available and we can get it. Talk business balance instead of what was lost by a handful of speculators.

You can secure and you can give your customers bargains in value that have not been available for a decade-you have a definite responsibility to help your community move forward-the future of your community rests with its business men. Let's start something now or be left in the discard.

(A.

(A.

SANTA FE LUMBER

J. "Gug" Russell)

Distributors in Calif ornia and Arisona General Offices: San Francisco, Califomia St. Clair Building 16 Califomia Street

SANTA FE LUMBER

J. "Gus" Russell) Distnibutors in Calif ornia and Arizono So. Califomia Offices: Los Angeles' California

Methods lfelp You Sell More Sereens

During the many years we have been in business we have so perfected our manufacturing and selling methods that we are able to give better-than-usual dealer service.

Our complete line of stock-size screen doors and window screens is always ready-special sizes made to order on short notice and delivered on the definite date promised.

As a pioneer screen maker, Hipoliio is in a better position to develop profitable business for the dealer.

Investigate our new low price line, a means for securing more orders.

Distributors

Southern California and Arizona CREO.DIPT

Hipolito Co-pany

One of the famous "corners of strength."

Note the special constructionHardwood dowcls set in uaterproof glue.