The California Lumber Merchant - October 1925

GOING TO

The California Retail Lumbermen's Association Annual Convention is to be held at Fresno, the Californian Hotel, on Friday and Saturday, October 30th and 3 I st.

Never before have such plans been made nor have the prospects been so good for the biggest and best meeting that the Retailers of this state have ever held. Plan tocome. You will enjoy every minute of it, will come away with a store of education and knowledge, and will never regret making the trip.

C. W. Pinkerton, Prerident.

PHIL B. HART MuaSdnS Editor

A.M.THACKABERRY

Clrculation Muager -

A. C. MERRYMAN Advcrtielng

THE CALIFQR}.IIA LUMBERMERCHANT

JackDionne,prblishu

IncdDoratGd undcr thc lavs of Cdifomia

J. C. Dlonnc, Prcr. arrd Trcar.; Phll B, Hart, Vlcc-Pnr.; J. E. Martin, Sccy. Publlrhcd thc l.t and 15th of each nonth at 3lr-r9-A CENTRAL BUILDTNG' LOS ANGELES' CAL. TELEPHONE' VAndlhc ,1515 Ertcrcd u Scond-clarr DattGr SGptGEbcr 8, l9iE2' at thc Pctofficc at Lor Angeler, Callfornia, under Act of March 3, lt?9.

How Lumber Looks

San Francirco, October 13: (telegram)-

t'Tbe Douglar Fir cargo demand isvery good in ttir sec{ion of the staie with the pricer the rame as of two weekr ago. d new feature ir the general reluctance of the millr to quote on new burineu and they report full order books, with good percentage of California burinesi. The rail demand is good, with firm pricec. No change in the California Pine market, the demand ir spofted and pricer are about the sarne. Redwood market rhows decided improvernent erpecially in Northern California. Redwood rhingles are strong in price with a very heavy demand.tt

The above would just about fit the balance of the date.

The milla are merrily cutting lota of lumber and are

ROD HENDRICKSON WILL GIVE CALIFORNIA SPLENDID HOO HOO LEADERSHIP

The Spokane Convention chose wisely and rvell when it na.med Rod Hendrickson, of San Francisco, Junior Hoo Hoo for the present year. He was President last year of the San Francisco Hoo Hoo Club and is a man possessed of those characteristics of leadership that bring him friendly co-operation from all who know him. He knows Hoo Hoo, loves the Order and its usefulness, is proud indeed of thehigh place that the Commonwealth of California holds in the Domain of the Great Black Cat, and he is keenly ambitious to make thisthe greatest constructive year that Hoo Hoo has ever had. The gang will be back of him from Oregon to Mexico, and from Nevada to the Pacific's silvery strand.

Give him a helping hand whenever the opportunity occurs, and watch his smoke.

LUMBERMAN OF NEVADA COUNTY FOUND DEAD

Charles S. Fowler, aged about 60, a lumberman of Nevada county, was found dead in bed at his sawmill near Washington, today.

Fowler was the proprietor of a sawmill at Washington and two lumber yards at Grass Valley. He is survived bv a widow and one son.

Sen Francirco Oficc 90O Mstron Bldt. Phoc Garfirld tIO

Southcrn Oficc

2nd Nadoaal Buk Bldr. Hourton, Tcxar

Northwcrtcrn

ehipping as little as possible into thie low priced territoty. The Atlantic and Gulf Coart markets are yielding a eplendid volune to the Fir mills and at much higher lirtt than ttre California dealerr apparently will conrider.

Retail conditions, all rtrrough the rtatg are in much better ehape. The Bay Dirtrict reports healthy building permits this farin October and indications in Loo Angelel are that the total this month will equat the high mark set in September.

A much more optimistic feeling is iroted by men in aII branchec of the game. They reem to feel that the'low linc war reached Iast month, and that we are on the up grsde with some profitable burinere in the offing.

SPECIAL TRAIN TO FRESNO

The Round Trip fare to Fresno, on the special train leaving Los Angeles.on the night of the Dth, to attend the Convention of the California Retail Lnmbermen's Associat:on, is $10.10. Lower berths are $3.75 and uppers $3.00.

Reservations are being taken by the chairman of the Transportation Committee. PhilB. Hart. care "California Lumber Merchant," 318 Central Bldg., Los Angeles.

JAS.McDONALD CALLS ON CALIFORNIA TRADE

Jas. McDonald, general manager of the Mackall-Paine Veneer Co., Vancouver, \Mashington, was a recent California visitorrvhere he spent several days in the San Francisco and Los Angeles territories on business. Mr. McDonald will continue his trip east, calling on the trade in El Paso, Nerv Orleans, Chicago, Nerv York and Boston. Upon his arrival at New York, he will leave for London and the Continent. He will return to Vancouver, Washington, about January 1. The McDonald L,umber Co. of San Francisco are the sales agents for the Mackall-Paine Veneer Co.

J. E. MARTIN

M3r. San Francirco Offlcc

W. T. BLACK Mgr. Portland Officc

OGcc !3t Northvcctcrn Bk. Bldr. Portland' Orcaon

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The State Association

Bg Jach Dionne

In a few days the California retailers of lumber will meet in statewide convention assembled.

The retail lumbermen of California ought to attend that meeting in volume, put into the sessionp the best they have in the way of ideas, discussion, and co-operative efrort toward improving the retail lumber situation in the state and solving the retail lumber problems of California.

Every retail lumberman should belong to his legitimate lumber associations, should be an active part in those associations or association, and should co-operate with other men in the same line of business in order that those problems may be handled that cannot possibly be handled individually. There are many, many such problems arising at all times, and will continue to arise.

Vlfe are absolutely unswerving in our opiniorl as to every lumberman's obligation in this direction. If he doesn't belong, and doesn't attend, because he doesn't like certain things about the association to which he should naturally belong, he is wrong again. He should belong, attend, and use his infuence to get the things he doesn't like eliminated, and the things he wants done, attended to.

Staying out will never solve the problem.

To be A PART-a working, useful, co-operative part-is a splendid thing.

To remain APART carries with it no honors.

ft was when men remained APART that civilization was unknown.

When they organized for their co-operative well-being, and each man became A PART, the race began going somewhere.

We believe in and plead at all times for, the association IDEA; the practical practice of co-operative effort by men in the same line of business.

California should have a great statewide association.

All the retail lumbermen of California should affiliate.

If the association as it now exists is the proper vehicle, join it and get behind it.

If it ISN'T, join it and make it the right vehicle.

We are raising np question as to the usefulness of the present Association. 'We entertain none. We feel sure the present officials will join us in the previously expressed opinions.

California should have an association with at least 800 retail members, all active and participating. It would be valuable for the dealers individually, for the industry as a whole, and for the State of California.

DON'T remain APART!

BECOME A PART !

Help make the coming convention a big and useful one.

,- -

Fred Roth Appoints Bay District Committees

Frcd Roth

Fred Roth, the new vicegerent snark of the San Francisco Bay District, has appointed the following committees to assist him during the coming Hoo-Hoo year. He will hold his first Concatenation on Thtirsday evening, November L2, which will be known as "Robert Dollar Night" in honor of San Francisco's prominent lumber and shipping man. Fred is an extremely active Hoo-Hoo worker, and as he has surrounded himself with some live wire committeemen, the coming year should be an active one for HooHoo. He is associated with J. H. McCallum, the wellknown San Francisco retailer.

BAY DISTRICT NINE

Senior Hoo-Hoo, Harry W. Gaetjen, Empire Planigs Mill'.Junior Hoo-Hoo, ;. e.-Higgins, Jr., J' E. Higgins Lumber Co. Bojum, A. E. Shallish, Duner & Matheny.

Scrivenoter, E. P. Ivory,.California White and Sugar Pine Manufacturers' Association.

Jabberwock, J. A. Stroud, E. J. Dodge Co.

Custocatian, Arthur Hiscox, Hart-Wood Lumber Co.

Arcanoper, Reg. Smith, William Smith Company, Gurdon, George C. Troth, Boulevard Mill & Lumber Co, Finance Comrnittee

Frank O'Connor. Chairman Donovan Lumber Co.

E. A. Chamberlin, W. R. Chamberlin & Co.

W. P. Medill, McKay & Co.

Homer Maris, H. P. Maris Panel Company. Entertainment Committee

J. E. Martin, "The California Lumber Merchant," Chairman.

J. E. Peggs, W. R. Chamberlin & Co.

C. C. Stibich, with Frederic S. Palmer.

L. A. Godard, Hendrickson Lumber Co.

F. W. Burgers, Union Lumber Co.

C. R. Wilson. Chas. R. McCormick Lumber Co. Outing and Picnic Committec

G. W. Fraser, C. & A. Railroad, Chairman.

O. A. Johnson, Albion Lumber Co.

W. S. Russell, Buchanan & Russell. Advisory Committce

J. Walter Kelly, Chairman, Chas. R. McCormick & Co.

Members of Committee all Vicegerent Snarks. Mcmbership Committee

R. A. Hiscox, Western States Lumber Co., Chairman. Harry Carter, Van Arsdale-Harris Lumber Co.

P. C. McNevin. The Pacific Lumber Co.

BENEFITS OF' ADVERTISING

Advertising reduces the cost of selling because it reduces the time taken to make the saler It reduces the time taken by the trailer to make the sale.to the consumer; it reduces the time taken by the wholesaler to make the sale to the retailer; and it reduces the time taken by the manufacturer to make the sale to the whblesaler.

It is oil on the wheels of distribution. It makes them revolve more smoothly and more rapidly. It removes some of the obstacles to selling which always exist in the mind of every purchaser.

ConYention Headquarters

We welcome the Retail Lumbermen of the state and will, do everything possible to make your visit in Fresno an enjoyable one.

All sessions of the Convention will be held at the Californian.

To Help Land New Business

-for you, then consequently for us; that was our motive in publishing

"Redwood Home Plans"

We wanted to stimulate building with wood, and increase your sales of Redwood. And to help you cinch a potential home-builder right at the startin his planning stage.

Hence this new, different plan book.

Twenty-two architecturally - accurate small house plans, each of distinctive design. Done by certified architects in prize competition.

And each stipulating construction of wood. You may already have felt its ef-

fect'in your own sales volume. Dealers ever5rwherd reportit.

Take full advantage of this amazing sales-stimulant. Use these books freely. Get them to your clients early in their building programs. Your practical aid in this way will begratefully received-and will benefit us all.

Write to us for further details regarding use of "Redwood Home Plans." Complete plans and specifications will be promptly supplied by us at a nominal charge.

H. O. SEXSTTITH Architect

Why Retain a Useless and Vexatious Tax?

Here is something that utill interest every corporotion e.recutive. The Capital Stocb Tar is a nuisance. So long as this tar erists it will be prodctctiae of dispute about, and annoying reai. sionr of , returns. It should be abolished in the forthcoming revision of the Reaenue Act. Research Bureau.

NATIONAL LU MB ER MANU FACTU RERS' IS.''N.

In addition to their income tax, corporations are required to pay the Federal government a Capital Stock Tax. It was instituted as a special source of war-expense income and is denominated an excise tax, but is actually a property tax on the entire assets of a corporation. Corporations have followed different methods in figuring this tax, and there are as many as 20,000 disputed revisions yearly ! It is understood that the Capital Stock Tax section is now planning to re-examine the 300,000 odd annual capital tax returns for past years with a view to an impdrtial readjustment according to a common rufe. All future returns will be subject to a similar overhauling, perhaps, years after the taxpayer has, as he supposes, fully met all tax obligations.

This adds another set of tax complexities to those that seem to be inevitable in the administration of the income tax, withits endless regulations, changing and conflicting interpretations. If the government needed the $80,000,000 a year this war tax yields, it would be better to include the amount of it in the income tax. But as the prospect is that the latter is to be greatly reduced at the next session of Congress, the Capital Stock Tax is, obviously, a superfluity, as well as a vexatious nuisance.

May I urge your readers to consider this subject, and if favorably impressed, direct the attention of their member of Congress to it.

FRANK G. WISNER, President National Lumber Manufacturer's Association.

Southern California Retailers to Travel in $pecial Train

Arrangements are being made by a committee of nine for a Southern California Special Train to attend the Annual of the California Retail Lumbermen's Association. The Committee, headed byPhil B. Hart, of"The California Lumber Merchant," has mailed a notice to every retailer in Southern California explaining the proposed-special and asking for reservations.

The train will leave Los Angeles on the night of the Dth, returning Saturday night, the 31st.

The committee in charge of the arrangements is composed of : Chairman Hart, Los Angeles; A. C. Bowers, Santa Ana; Ray Bentley, Glendale; E. D. Tennant, Los Angeles; A. D. White, Riverside; Will Davies, Pasadena; C. E. Bonestel, Ventura; George Hoff, San Diego, and A. E. Fickling, Long Beach.

DEPEND^A,BILITY

Our battiry of modern kilns, operated under the direction of an experienced kiln engineer, assures our trade of a complete etock of correctly seasoned lumber that can be depended upon to meet the most exacting requirements.

You Couldn't Operate With One Grade of Lurnber-'Could You?

FROM STARS TO ROYALS

Yet many California lumber dealers carry only one grade of wooden shingles. And it is even MORE essential to corry various grades of shingles than lumber, because the most important part of every horne is the ROOF. And if you have only ONE kind of shingles, you can only sell ONE kind of roof, whether for shed or for mansion, not a very wise condition, do you think? Let US sell you a variety of shingles so that you can properly serve any sort of trade.

FE LUMBER Cl|.

Retail Business For $ 13,000

Here is an opportunity to go into the retail lumber business with an investment of only thirteen thousand .dollars. Owner wants to sell a well located yard, in town of I2,0OO, has done as high as fifty thousand dollars a year and has always show'n a profit. Margins this year are low. Last year it cleared 30 per cent on investment, after paying salaries to three. All equipment, truck,Ford,trailer, mill, cabinet shop. office, shed and fences included in above price. Stock will invoice less than an additional two thbusand dollars. For information address box 78-F. care California Lumber Merchant.

J. S. FERGUSON RETURNS FROM NORTHWEST TRIP

J. S. Ferguson, manager of the Shaver Lake Lumber Co., Clovis, was a recent visitor in San Francisco, where he was callingon the lumber trade. Mr. Ferguson was on his way home, having just returned from a two-weeks' trip to the Northwest, where he was a visitor at manv of the mills and making a survey of lumber conditions in ihat section.

A. J. WARTES A SAN FRANCTSCO VTSTTOR

A. J. Wartes, well-known Northwest shingle distributor and manager of the Excel Shingle Co., Seattle, Wash., was a recent San Francisco visitor, where he spent a few days on business matters. He also had a conference with E. B. linford, representative of the Continental Building Specialties, while in the Bay District. In speaking of Jhingle market in the Northwest, Mr. Wartes states that this lias been a fair year for the shingle manufacturers in Washington and Oregon.

First Reservation Arrives

Five hundred letters were mailed on the morning of the 8th, announcing the special Southern Pacific train that would journey from Los Angeles to Fresho, carrying the delegates to the Annual Meeting of the California Retail Lumbermen's Association, the 30th and 31st.

Early Saturday morning, the l0th, comes a letter from Frank N. Gibbs, of the Gibbs Lumber Company, Anaheim, with a check for a round trip ticket and a berth. To Frank goes the distinction of having made the very first reservation.

A telephone canvass of Los Angeles proper, on the 9th, disclosed a number of names that would be added to the list, in the next few days.

This train will leave the Southern Pacific Station, Los Angeles, on the evening of the 29th, arriving at Fresno early Friday morning, and leaving there late Saturday night.

The round trip fare on the special train is $15.15, lower berths $3.75 and uppers $3.00'

REGISTRATION COMMITTEE APPOINTED

A committee of three has just been appointed to look after the registratioh of delegates at the Annual Meeting of the California Retail Lumbermen's Association, at Fresho the 30th and 31st.

J. G. Martin, the dean of the San Joaquin Valley, proprietor of the Fresno Lumber Company; Ben Maisler of Maisler Brothers and Frank Minard of the C. S. Pierce Lumber Company, a happy trio, will look after every one at the registr-ation booth, ahd see that they are properly taken care oI.

BILL GLENN RETURNS FROM NORTHWEST TRIP

Bill Glenn, Coos Bay Lumber Co., San Francisco, has returned to the Bay after spending two weeks in the Northwest on business. While in the Northwest, he was a visitor at the company's plant at Marshfield, Ore., and also spent a few days calling on his many lumbermen friends in Portland. He says that the lumber market is in good shape at the mills ani that they have a nice volume of Susiness on their books.While in Portland. he was a caller at the offices of C. M.'Weatherwax & Co.. where he had a nice visit with Bill 'Woods, formerly of San Francisco, who he reported is doing nicely in the "Rose City" and who sends his kind regards to his many Bay District friends. Bill made the trip by machine and was accompanied by Mrs. Glenn.

AL KELLEY SPENDS FEW DAYS IN LOS ANGELES

Al Kelley, San Francisco, San Francisco Bay and Sacramento Valley representative of the Santa Fe Lumber Co., has returned from a trip to Los Angeles, where he spent a few days looking over the wonder spots of the Southland. Al made the trip by motor and was accompanied by Mrs. Kelley. Mrs. Kelley will remain in Los Angeles, where she will visit with relatives.

R. O. DEACON AND F. DEAN PRESCOTf NAY DISTRICT VISITORS

R. O. Deacon and F. Dean Prescott, the well-known Fresno lumbermen, were recent San Francisco visitors, where they spent a few days calling on the lumber trade. They were present at the special luncheon given to Al Haglr, Snark of the IJniverse, and his party at the Palace Hoiel on Monday, September 28, and had the pleasure of greeting the new Snark.

JOHN G. McINTOSH, C. P. A. c. s. cowAN, C. P. A-

Join Hoo Hoo Club Luncheon for Snark

A. J. Hager

There was a special joint luncheon of San Francisco HooHoo Club No.9 and East Bay Hoo-Hoo Club No. 39 at the Palace Hotel, San Francisco, on Monday, September 28, in honor of A. L. Hager of Lansing, Mich., the Snark of the IJniverse, and his party, who were making a tour of the Pacific Coast following the Hoo-Hoo Annual at Spokane. About 75 attended the luncheon.

President John C. McCabe of Hoo-Hoo Club No. 9 presided over the business session. The first speaker called on was Frank Trower, who made a short talk on what was done at the Hoo-Hoo Annual. In speaking of the legislation accomplished there, he said that the Convention did its work better than any he had ever attended, many problems were put in the discard, and that the settlement of all the problems that came before the Convention were carried with great co-operation and harmony.

Dave Woodhead of Los Angeles spoke on the Administrative Details of the Convention. He said that four important matters were accomplished at the Annual-the appointment of an Executive Committee, consisting of the Snark and two other members of the Order residing in St. Louis, which will greatly facilitate administrative matters; important changes in the Ritual; changes in the Constitution and By-Laws, .and last, that everything done at the

Convention was accomplished with complete harmony. He spoke on the proposed Hoo-Hoo House to be erected at St. Louis, and he also told the Club not to forget the fact that California Hoo-Hoo should set aside a g'rove among the giant Redwoods where all members of Hoo-Hoo could congregate during the summer months.

Milt Hendrickson, Secretary:Treasurer of the East Bay Hoo-Hoo Oakland Club, in the absence of President Chai. Lamb, spoke for his Club and assured Snark Hager that during his term of office he wouldhave the wholehearted sqpport of East Bay Club No. 39.

J. Walter Kelly, past vicegerent snark of the Bay District, spoke on Hoo-Hoo activities during the past year, which was one of the best years the Bay District ever had.

Rod Hendrickson, Supreme Junior Hoo-Hoo, advised the Club that the address on "Peace. War and World Brotherhood," which was delivered by Parson Simpkin over Sta' tion KTAB, was a great success. He promised Snark Hager the support of the district over which he has jurisdiction during his term of office.

Fred Roth, the vicegerent snark for the Bay District for the coming year, spoke on the Hoo-Hoo Concatenation that

(Continued on Page 16)

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(Continued from Page 14)

will be held in San Francisco Thursday evening, November 12, and. which will be known as Robert Dollar Night, and requested Snark Hager to set aside that night for ths Concatination that will be held in honor of Capt. Robert Dollar.

President McCabe then introduced R. A. Hiscox, Past Snark of the Universe. and Past President of Hoo-Hoo Club No. 9, who in his capable manner welcomed the guests to San Francisco. In presenting Snark Hager to the club, he paid his district a fine tribute for having the largest Concatenations and the largest number of Kittens initiated during the past year, and stated "that if any man ever won a name for himself in any order by hard work, it is Al Hagir."

In opening his talk, Snark Hager said that he was glad to see io many loyal brothers present at the luncheon. In speaking of great work done by the Lansing District for Hoo-Hob, he said that it would never have been accomplished if it had not been for the wonderful co-operation

that he had received there. He said that the Spokane Annual was the greatest convention Hoo-Hoo had ever seen and that the ground was set for a successful Hoo-Hoo year. He said that he liked to think of Hoo-Hoo having ideals rather than traditions and that the Clubs should be service clubs to the community and to the industry, also that Order will assist in settling problems vital to the industry. "Friends of Forest Movement" is one of the big things that I am interested in, he stated, because lumber is one of the big resources of the country, and that providing homes is one of the big things in this civilization. This being Mr. Hager's first trip to the Pacific Coast, he said that he was pleased with the men he had met and he congratulated HooHoo in having three such men as R. A. Hiscox, Frank Trower and C. D. Le Master, Past Snarks of the lJniverse, who have done so much in making the organization what it is today. As Snark, he stated that he felt a great responsibility and asked the Bay District for their co-operation. He also thanked San Francisco for what they had done for Hoo-Hoo, and also expressed his appreciation of what they rvere going to do.

Mr. Hiscox then called on Henry R. Isherwood, Secretary-Treasurer, for a few remarks. Mr. Isherwood thanked California for what they had done for Hoo-Ifoo, and he thanked the Bay District officials of last year for their cooperation. He said that he had known Al Hager for many years before he became Snark and he knew that he would be a wonderful leader for the Order. He oaid the San Francisco Hoo-Hoo Club a fine compliment-by saying that it was well known all along the Pacific Coast and he advised the members that it was one of the livest Hoo-Hoo Clubs in the country.

Mr. Hiscox then called on Louis Burgiss, Lansing, Mich.; Henry D. Foote, Alexandria, La., and, A. E. Boatright, Chicago, who made short talks.

The last speaker of the day was Parson Simpkin, Chaplain of the Order.After paying a glowing compliment to the new Snark, Al Hager, he referred to the church services held at Oakland on Sunday night, September 27, at which he occupied the pulpit and congratulated the Bay District Hoo-Hoo on the beautiful showing they made at the services. He gave a short inspirational address on the Golden Rule in the lumber business. and closed with a few words on co-operation, saying thatthe success of the Order is "IJS."

President McCabe then turned over the meeting to Snark Ifager, who stated that if somebody would make the motion that his first official decree would be in making November 12, Capt. Robert Dollar night. The motion was made and unanimously passed. After thanking the Bay District Hoo-Hoo for their fine words of encouragement, he handed the gavel back to President McCabe, who called the meeting adjourned.

During the afternoon the visitors were taken on a sightseeing trip over San Francisco and the Peninsula.

HA,RDWOODS of Proaen Quality

VEARS of experience in the ProI duction of hardwoods have enabled Nickey Brothers to produce quality woods of which there are none better' Whether hardwoods or veneers-the same exacting care is exercieed throughout every oPeration' Yard and mill efficiency plus prompt service makes "NB" Quality the choice of careful buyers.

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E. K. Wood Fireproofing Lumber

Would you bc willing to stick a blow torch in a b4rrel of pain! or hold a match in a drum of gasoline, or can you hold a piecc of silk, burlap" canvas, lincn or drapcry ovcr a Bunscn burner with a heat of 18fl) deg. Fahrenheit without it bursting into flamcs? No. And would you be willing to wagcr that an acetylcne torch would sevcr a piece of wood quicker than steel? You would? Then you lose.

Gen. Fcrnando Sornoza Vivas, noted chcmist and inventor and one-time Consul-General of Honduras for the Pacific Coast Statcs, can and does do all these things, for hc is the father of what is believed to be the greatcst fire-prevention medium in history, the Somoza fire-rctardation process. Through his inventive genius, which is now being materializcd in his laboratorics here, gasoline, turpentine, benzol and o*rcr ultra-inflammablc substanccs rcfusc to burn, and those interested in his succcss are clairiring that his invention will revolutionizc the mantrfacture 'and usc of a long serics of products in this country.

The proccss of Gen. Somoza has provcd of such unquestionable rnerit that the Chamber of Commerce, under John D. Maxficld, hcad of its firc-prevention burcau; the E. K. Wood Lumber Company; J. K. Dockwciler, former City Engincer and chicf engineer of the Los Angeles Union Terminals, and A. J. Smith, former gencral salcs managcr of one of thb largcst industrial ore and chemical companics in thc couhtry, havc become interestcd in its succcss.

Entcring Grcat Field

"I have been watching the progress of Gen. Somozals experimcnts for some tirne and belicve he has perfectcd a proccss for rendering many important and infammablc products noninfammable," Mr. Maxficld said yesterday. "Last year alone there was a loss in the United States from fires of $550,000,000, and approximately 17,fiD lives were lost. This was an increase over the previous year,

and authorities agrec that E5 per ccnt of these fires rrere prevcntable, so you see rrhat a great field extends bcfore Gcn. Somoza."

But thc boon to the industries and thc homes of thc country, it is said, will not come only from the noninflammable liquids and fabrice. Onc of thc greatest advanccs will be made in the lumbcr industry, wherc the E. K. Wood Company, as a pioneer in the field, is slowly constructing a plant for the manufacture of fire-retarding lumbcr. Wooden roof shingles which form onc of the most prevalent dangers to a city in a dry section, due to their rapid combustion, it is claimed, are being rendered as safc for house construction as asbestos or slate.

Story Is Romantic

The story of Gen. Somoza's fight for recognitioh with his process is but the repeti- tion of that of many great invcntors. And it is not without its element'of romancc. 'Wc go back to thc time when Gen. Somoza obtained his dcgree in chcmistry at thc University of lcon, Nicaragua, and then forsook his chosen career to enter the diplomatic scrvicc of his country in the'Unitcd States. At that time he was general secretary to Gen. Manucl Bonilla, President of Honduras. Several years after his arrival in San Francisco, where he was stationed,'hc crected thc first foreign pavilion at thc Partama-Pacific Exposition. Then drawn by thc lurc of California resources hc purchased a ranch in Sonoma county, wherc he began conduct- ing experiments in wood products, then in the prcscrvation of wood and in thc dcstructive distillation of wood in the manufacture of alcohol, turpcntine, rosin and charcoal, During the war, necessit5r drove Gen. Somoza to perfecting a proccss for thc production of "Frankfort Black," the base of lithograph and printing ink, which was then manufactured in Germany, from charcoal. These tests wcre successful, but he sufrered several explosions due to the powdered charcoal being subject to spontaneous combus-

POTENTIAL MARKETS FOR LUMBER IN MANY CITIES

Although a recent survey of building construction in 130 cities has led the United States Bureau of Labor Statistics to conclude that considering these cities as a unit, the building shortage caused by the war has been entirely wiped out, the survey indicates that many individual cities are still under-built as compared with their population in-

tion. So he studicd Mother Nature's laws and eventually rendcred thesg products firc reststcnt and nonexplostve.

Lost Fortunes

Succcss secmed assurcd for thc inventor at this timc-that is, rurtil thc First Nationd Bank at Santa Rosa failed and financially ruined him. Neccssity broadcned his vision and he extended his ficld to paints, varnishes, cnamels and othcr products. Hc found a sponsor, who was willing to back hin financially-and then his sponsor was killed in an automobile accident.

Undismayed, Gen. Somoza continued with his experiments, bringing his inventign to inr clude the fireproofing of many important infammable articles. At this period he was discovered by the late Frank Wiggins, former sccretary of the local Chamber of Commerce, who persuaded him to bring his experimentation from Oakland to Los Angelcs. That was two ycara ago and his laboratory and plant was first evolvcd in his home, later expanding to a room twenty by forg. It now covers an acrc of land at 2412 East SEth stree! employs half a dozcn men undcr thc supervision of Mr. Smith, supcriqtendent of the factory, and has an equipment rnore than six timcs as largc as it waa six months ato.

Thc chief failurc of fire rctarding proccsscs beforc, as cxplained by Mr. Dockweilcr, consulting engineer and general managcr of Gen. Somoza's laboratorics, and by thc Gcneral himsblf, has bcen duc to thc usc of simplc or compound salts wbich attract moisturc, arc impracticable in decorating or painting and havc no resistent qualitics,

"In the expcrimentation f solvcd two equations," Gen. Somoza said yesterday in explaining his proccss. "First through a combination of two chemicals a new substance is produced which is not soluble and therefore makes fire prevention permanent."

-L. A. Times.

crease and that every section of the country presents opportunity in some of its towns for unusual coristruction activity, says the National Lumber Bulletin.

LILLARD ADDS TO SALES FORCE

Mr. Frank Calvin is now representing Mark W. Lillard, Inc,, Los Angeles wholesaler of Fir and Hardwood doors, in the sales department.

Old Timers

These pictures arefrom the collection of the Antioch Lumber Co., Antioch, showing the familiar old "Wind Jammer," which was so extensively used in the olden days in the coastwise lumber trade. The "three masted" shows a view of discharging lumber on the dock at Antioch in 1898, while the "six masted" shows the same operations taken at Antioch in 1900.

The Antioch Lumber Co. is the oldest lumber concern in Contra Costa county, and. has operated a lumber yard there continuously for 60 years. H. F. Beede, the present owner of this concern, was first employed there in 1872. Later he became interested in the yard, when it was operated under the name of Rouse-Beede & Co. On February 20, l%)7, the company was incorporated under the name of the Antioch Lumber Co. H. F. Beede, who is one of the pioneer lumbermen of California, is 74 years of age, and together with his two sons, R.M. Beede and H. Mac Beede, they are still looking after the management of this large and progressive concern.

BAGAC Flooring FOR Schoolr-Stores-Buildinga-Aparhente

The Greatert Hardwood Flooring Value on the Market

A Dark Mahogany Color that will not chow Dirt

As Durable as Maple

Long Lengths

Let us submit somples and quotations.

KNO\X/ THE LUMBER YOU BUY

The Long-Bell organization has been fifty years in the making. The company did not grow by accident or circumstance. Growth was brought abru,t Ag menwhohave shaped its course, who have worked their ways through earlier years ofexpe{ience to executive management. There, in the record of its men, is the real story of The Long Bell Lumber Company; there is the story oftheplanningand building of the Pacific Northwest development.

Yeffiow Douglas Fir Finish

TIHE long8ell Lumber Company

lf is featuring vertical grain Soft, Old Growth, Yellow Douglas Fir in B & Btr. grade for interior trim where only the best is desired.Thislumbet is also manufactured in factory thicknesses for sash, door and

other factory uses inB&Btr.,Select, No. 1 and No.2 shop grades. Gratifring effects canbe obtained from the choice of

These Other Products:

vertical, slash or mixed grain as desired. Long.Bell trade-marked Douglas Fir is equally excellent as interior and exterior 6nish for all building pulposes. The "C" grade can befumished in mixed grainwherealower grade of finish may be used.

Southern Pine Lumber andTimbers; Creosoted Lumber, Timbers, Posts, Poles, Ties, Guard-Rail Posts' Piling; Southern l{ardwood Lumber and Timbers; Oak Flooring; California White Pine Lumben Sash andDoors.

As a means of identification, the trade-mark"LongBell" is on the end of the piece.

-From a booklet on tbe Pacific Northweet.

Laughlin Leaving Los Angeles

Southern California rvill lose one of its most popular members of the wholesale fraternity, when C. J. (Clint) Laughlin, for several years manager for the Long-Bell Lumber Company, at Los Angeles, moves his headquarters to San Francisco.

Mr. Laughlin expects to make the move in about thirty days, replacing Mr. Kenneth Smith who is being transferred to the Philadelphia offices.

The Los Angeles offices ,will remain under Mr. Laughlin's supervision with I\{r. Harvey Bowles as resident manager.

WANTED: ADDITIONAL CAPITAL

Lumber company, corporation, near Los Angeles. wants experienced lumbernran to invest $15,000.00 to $25,000.00 for expansion needs and be active. Good location in a fast growing territory. Will arrange appointment. Address Box A-72,care California

I.umber Merchant.

..FRIENDLY HOTEL'' TO ENTERTAIN CONVENTION

Fresno's newest and most palatial hostelry, the Californian Hotel, will entertain the delegates to the Annual Meeting of the California Retail Lumbermen's Association.

The business sessions will be held in the beautiful ball room on the mezzanine floor and Saturday night the annual ball will be held in the same room, with dancing or the balcony.

The Californian is unsurpassed in the state for hospitality, and arrangements for taking care of the retail lumbermen are in the hands of the genial assistant manager N'Ir. Bob Cavannaugh.

LONGVIEW DEVELOPMENTS

New developments for Longview, Wash., that will run wellinto the millions of dollars were announced recently to the Longview Chamber of Commerce by R. A. Long of the Long-Bell Lumber Company. With the exception of a $100,000 port development the new expenditures will be entirely by private industries recently interested in Longview.

They include the building of three mills and a railroad by the Weyerhaeuser Timber Company, which company recently purchased 700 acres of land at Longview, the construction of a $100,000 marine distributing plant by the Standard Oil Company, the expenditure of $10O,000 by the Pacific Telephone and Telegraph Company, $100,000 for the firstunit of the new Longview docks recently voted by the Port of Kelso District, and finally, the very probable expenditure of from one and one-half to two and onehalf millions by an unnamed concern thatis expected to locate in Longview. This does not include the $1,000,000 that must be spent to provide the 850 additional houses needed for Weyerhaeuser ancl I-ong-Bell workmen.

The "Trade Mark"-our new line of non-infammable lumber treated under the Somoza patentr.

AIso "somozided" Shingles-with all t{re popular shades of stainin fireproof liquids. Think what THAT meanr--our

PAINT FACTORY

is now in operation, here in Los Angeles, and we can supply full lines of FIREPROOF PAINTS-the application ofwhich creates a fire retardent surface on ilre wood coverd.

"Goods of the Woods"

MOISTITE HAS MANY.USES

MOISTITE is a money maker for the lumber merchant as it can be used in so many ways in building. Architects and contractors have long /wanted a light-colored, thoroughly waterproof sheathing paper; they have it in MOISTITE.

MOISTITE is different from anything else on the market and its process of manufacture is protected by a United States patent. Processed bitumen is introduced in the making of the paper and not applied after the paper is made. The bitumen so thoroughly saturates andbindstogether the inner 6bres that it becomes a part of the paper itself.

MOISTITE is strong and pliable-it isvermin proof, germ proof and sanitary-it insulates the building against wind, dampness and dust.

The large amount of buildingonthe Pacific Coast provides a bigmarket for MOISTITE.

Good Profits for the Lurnber Merchant

MOISTITE is backed with a practical merchandising and advertising campaign, including many effective dealer helps.

The Zellerbach Paper Company is now appointing dealers. Write or call at the nearest division for samples of MOISTITE, descriptive literature and other information which showshow the lumber merchant can cash in with this new waterproof sheathing.

Better Port Facilities for Lumber Declared San Francisco Need

Lumber interests of the Pacific coast are playing a very substantial part in the developmen.t of San Francisco bay commerce and are looking forward with keen interest, to the constructive prograrn of harbor pork being prepared by William Sherman, president, and members of the board of state harbor commissioners, according to Frank J. O'Connor, president of the Shipowners' association of the Pacific coast, himself a prominent figure in the lumber world. Harbor improvements here must keep pace, not only with outside water traffic demands, but also with the growth of water transporation on the streams tributary to San Francisco bay.

"We realize ttrat the harbor commissioners are handicapped ahd that it is no fault of theirs that lumber facilities and equipment of the port are cramped and congested," said O'Connor yesterday, "But harbor facilities for the lumber industry of the port are not what they should be. There are not only not enough wharves, but those now in use are too small for the business and the handling of lumber is frequently greatly congested.

"San Francisco, already a great lumber port, is bound to grow tremendously as a lumber distributing center. As the city grows down the peninsula, practically all the lumber for that great construction work must come through the port of San Francisco and be distributed through here. That means we are going to need much greater space for handling cargoes of lumber, and this need is one that is already pressing for attention.

"The plan of preparing now an adequate program for the expected development of the next decade in order to build and improve the harbor upon such a comprehensive basis has merit. Of course, we have a splendid water front and we are proud of it, but it is very ttec6u.rry that we keep pace with the development of our harbor commerce, with

a vrew to prepanng is bound to come to State of California.

(From

for the big growth in population which the city and bay district and the whole the S. F. Daily Herald)

LOS ANGELES HOO HOO CLUB

Dave Woodhead wielded the gavel at the October 8th meet-ng of Club Number 2. The Parson was on hand as well as R. A. Forsythe, this making the trio that journeyed from Los Angeles to the recent Annual at Spokane.

Brother Woodhead told the boys some of the highlights of the Convention, telling of the various resolutions passed, and of the changes made in the Ritual.

The Parson talked a short time, extolling the splendid work done by Dave, as well as by Frank Trower and R. A. Hiscox of San Francisco and Charley LeMaster of Sacramento. The Parson predictbd Dave's election to the highest office, Snark of the lJniverse, in a very few years.

Chairman Woodhead took the wind out of the boys bv telling them of the wonderful Clubs in other cities and by stating that the Los Angeles Club should not expect to rest o.n its laurels as having been the leading organization once, but should sit up and take notice with some new thoughts.

The meeting was delighted with the appearance of three lovely young ladies who sang several songs. This feature was with the compliments of President Wickersham.

Phil Hart made an announcement about the coming Annual Meeting of 'the California Retail Lumbermen's "Association, explaining the details of the special train that will leave Los Angeles on the night of the Dth, for Fresno.

President Wick is going to have a "Bosses' Day", soon, inviting the heads of every lumber institution in Southern California to attend and see what the Club is doing.

Carload bryers specify Laminex!

I-\IRECT orders of Laminex doors-carload after carload-are LJ nowbeing placed by building material dealers throughout the country to insure adequate stocks to meet what experts agree will be a big year for construction.

In less than two years Laminex doors-made by the world's largest door manufacturershave won a nation-wide market. There are two reasons for this: (l) Laminex doors will not shrink, swell or warp. (7) The public, as well as architectsand builders, know this through national advertising featuring the famous Laminexwater test.

I-aminex is made of old-growth Douglas fir-built-up by crossing layers- "lamination"-much different from doors with solid stiles and rails which have no countercheck against warping. By uniting layers under tremendous pressure with waterproof cement, we put amazing strength into Laminex.

Progressive door jobbers everywhere stock Laminex.

Send for free details of our plan of merchandising co-operation for-dealers. We will also send actual sample of Laminex wood so-you can make the famous Laminex water test for vourself.

S.l NCE originated a yeor ogo by the forcst Products Lqturatorr. lJnioersity of \Vashingon, tlii JaM Ldmtnet wter test has becn swcessfully rePeated. by Doyton Sqsh ond. Dor ComPany, Dqyton; McPhee and McCin^ity, Denwr; Hortmn Company, Neu Orleam; Tacom "Oun Yur Home" E bosition. Tuoru; Cole Mqnulacturint ComPany, M em ph is ; M cCauld, Brooh.lyn; CaliJornia I ndustrial ErPos ition, San F rorc iso :South Tercs Fair , Beaurcnt ; andother lead ing dor distriblltors and. h/ilding -ruteriql eepositia^s. U^det thia riEorda teat, rc Laminer dor has aer wrbed. or @me a\art!

THE WHEELER, OSGOOD COMPANY, Tacooa, Warhingtou Sales Offices: NeuYort, Membhrs, Los Anteles, San F r a nc i sco, Spohane, Lonrton, England Chicago

Manufactgrers of Lqminex D@rs Vuo Dors qnd. Fir.Sch

From the Santa Barbara "News" LUMBER COMPANY FILLING LOW LAND AND WILL MOVE YARDS TONEW LOCATION

Filling in of the lot on East Montecito, owned by the Boyd Lumber and Mill Company, is now under way, a preparatory step toward the removal of the company's lumber- yards -and general mill plant on Mason street to the far east side.

At the offices of the company it was stated this morning that the removal of the plant to the new location would not occur for at least a year, and perhaps not for trvo years, but that preparations were being made far in advance by filling in thi lot so that the heavy filI necessary rvould have completely settled before actual building begins'

- Eventually, it is said, the Santa Barbara Lumber Company will move from the ocean front to the east side. The iompany already has a site which can be used when the time foimaking'the change comes, if it is finally decided to change locations.

Today the Boyd Mill and Lumber Company secured a permit for the building of a $5000 kiln rvhich is to be erectid on the Mason street site, lvltere the company's plant is now located.

W. E. THAYER RETURNS FROM EASTERN TRIP

W. E. Thayer, San Francisco, manager of the Marin Lumber & Supply Co., has returned after spending an enjoyable trvo months' trip in the East. Among the eastern points visited were, New York, Boston, Chicago, Cincinnati, Kansas City, Estes National Park, and Denver. While in New England, he visited for several days with friends at Dennis on Cape Cod. His return west was made via Yellowstone National Park. at which place he was joined by his son.In speaking of business conditions in the East, he stated that he found conditions more or less spotted.

Why Sell Redwood?

1^\NE of our good dealer friends in a recent letter jokingly \:'remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it stilt resists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Redwood" there isn't any other wood, either soft or hard, that averages as high on durability, lock of shr'inkage, strength os.a beam or post, ease of glueing, zlorkability and ability to "stay put."

URGED TO PROMOTE AMERICAN LUMBER STANDARD MOULDING PATTERNS AND SIZES

Washington, D. C.-The Central Committee on Lumber Standards, in a letter to the regional manufacturers' associations today, requested that manufacturers generally be urged to adopt the American Lumber Standard designs and universal sizes of Wood Mouldings as approved by the General Standardization Conference of last May 1, and to instruct their salesmen to acquaint the buyers with these new mouldings.

The adoption of the new sizes and patterns have been held by many to be one of the most important results thus far accomplished in the Standardization movement. One manufacturer has written the Central Committee "that all of the effort in the direction of standardization of this moulding proposition is of greatest importance and every endeavor should be put forth to get manufacturers and consumers to use the new book." Likervise an association secretary has said that if the attention of the trade could be called to the desirability of ordering on the basis of the 7000 series that it would soon eliminate "the chaotic condition in the moulding designs and would be a real step toward simplified, and consequently more economical practice."

FRANK MINARD SPENDS FEW DAYS IN SAN FRANCISCO

Frank j\{inard, the well known Fresno lumberrnan, was a recent San Francisco visitor where he spent a few days calling on his many lumbermen friends in the Bay District. He was a visitor at the luncheon of Hoo Hoo No. 9 on Thursday, October 8. Frank is president of the Fresno Hoo Hoo Club and made a few remarks on the activity of their Hoo Hoo Club.

EIGHT MONTHS ON THE COAST and Established!

It is significant that only a little more than eight months have passed since the opening of the new Creo-Dipt factory and branch office on the Pacific Coast; for there is no doubt that Creo-Dipt, today, is definitely established here. We believe you'll agree when you consider that the following representative Lumber Merchants are stocking Creo-Dipt Stained Shingles and ordering regularly in carload lots:

E. K. Wood Lumbcr ComPanY, Oakland and San Francisco

Sun Lumbcr Company, Bcvcrly Hillr

Woodhead Lumbcr CompanY, Lor Angeler

Bcntlcy Lumber CompanY, Glendale

San Pedro Lunber Company Loo Angeler

Haley Broe. Santa Monica

J. H. McCallam' San Francirco

Hcnry Hco Compaay

San Rafeel

Char. R. McCormick Lumbcr Co, San Diego

Spccial Service Flooring Co.

San Diego

Santa Ane Lumbcr Company

Santa Ana

Mox, Inc., Lor dngelcr

Owens-Parks Lumber Company Lor Angelee

A Man Who Knows About Building

Two men were lunching together, ud one of t'hem was telling about some building improvements hewar then making on a piece of property he owned.

"Who did you buy your lumber ftonn?" asked the other.

"From the Jim Smith Lumber Company," replied the first.

"Did you get bide on your lumber bill?" asked the other.

ttNortt replied the first, ttand I never do, some way or another. Whenever I have building to do I just natrrrally go straight to Jim Smith, because that guy knows more about lumber and about building ttran ady other man I know of, and I go there and get the benefit of that knowledge and advice."

There ir a big thought there.

And there are many Jim Smith's in the lumber burinees.

Not ar rnany as there rhould be, but the number is growing dl the time, ar more and more dealers

realize what a great help they can be to their trade if they"knowtheir grocerie&" and if the trade knows they know it.

The mail order man never getr a single order in a town where ttere is a Jim Smith sort of a lumber merchant.

He is a sort of lumber Eust within himself. He seerns to be able to tell you so quickly and readily just what sort of stuff you should use for this purpose and for that; how you can use a certain item that corts just half what the item ordinarily bought for that purpose costs; just how to do this, and how to dothat; what grade to ure here, and what to use t{rere; that you realize two things inrtinctively all the time you are trading with hinr, namely, that this man ir your friend and will treat you white; and that he KNOWS ALL ABOUT HIS OWN BUSINESS WHILE YOU KNOW NOTHING.

And TH.A,T sort of dealer doesn't worry much about competition, and he usually makes money even in districtr where Jesre Jarnes would be ttrreatened with stanration.

M S AIIGEIf; $

Smith, A. W., Lumber Co. ' 327 Bartlett Bldg. ,.MAin 3t76

Sudden & Chrirtcneon 900 Bartlett Bldg. ...MAin 5490

Tacoma Planing Mill 915 E. 62nd St. .AXridge 1374

Twohy Lumber Co. 221 Kerckhoff Bldg. . ...BRoadway 0Erlif

Union Lumbcr Co.

Waehington Lumber & Millwork Co.

Everett Placc . ....DElawarc 5639

Wendling-Nathan Co.

Standard Oil Blds.

Wilkinron

Ineurance Exehange Bldg _ TUcker l,li|l

Willianr & Coopcr

S

McCormick, Char. R. Lbr. Co, of Del. - _ _llq0 Lane_ Mortgege Bldg. ....TRiDity CZ{l McCullough Lbr. Co.

Ncttlctor Lbr. Co.

^ 729 Bank ltaly Bldg.

Oregon Lbr. Agcncy _ 915 E. 62nd

ii99?

... .TRinity Z59l

Sladc Lumbcr Co.

t2t Van Nuyr Bldg. .MEtro. 0tl5

A HANDY DIRECTORY FOR

59lE Wood, E. K., Lumber Co.

Bank Bldg.

4701 Santa Fe Ave. ......AXridgc 905{ HARDWOODS

American Hardwood Co.

f900 E. l5th St. ..HUmbott t3,t?

Brown, Rollinr A.

6lH6 Carloc Ave. .. .GRanite 3642

Cadwalladcr Gibeon Co., Inc,

Elg E. 59th St. .... ....A,Xridge 2l0l

Cooper, W. E., Lumber Co.

2035 E. 15th St. ...HUmbolt 1335

Gripper, Jerome C.

756 So. _Spring St. .TRinity lM0S

Hammond Lumber Co.

2010 So. Alameda St. .......HUmbolt l59l

Kellogg Lumber Co. of Cal.

523 Central Bldg. . ....VAndike E229

Kolambrigan Lbr. & Dcv. Co.

910 Central Bldg. ..TUcker g126

National Hardwood Co.'

dl4 Alieo St. ......MAin l9Z

Nickey Bror. Inc.

6420 So. Park Ave. ...THornwall llg?

Staaton, E. J, & Son

3Eth and Algmcda Str.' ..: .;.. .;.-.. .A,Xrid3c g2ll

ll/crtern Hardwood Lumber Co.

2014 E. l5th St. ..WEetmore 616l

lVeie, Gcorge F, & Co.

-__--Prod_ucc Bld_g. _... .:. .. BRoadway 2l3E

Wilron, Wn. M., Lumber Co.

2057 E. tsth St. ....TUpker E6il

Woodhcad Lumber Company

5720 So. Main St. .AXridge 522 SASH AND DOORS

American Door Co.

4322 Monote Avc. ....HUmbolt lXll?

Bemir & Cowan , 51159 So. Hoovcr .....UNiverrity 2lES

Glarby & Co. na E.25th st. ....HUnbolt ttsS?

Hammond Lumber Co.

2010 So. Alameda St. .......HUmbolt l59l

Hattcu, T. B, Co.

l00O E. \f,/arhington ....HUmbolt 5992

Kochl Jno. \f,f- & Son

652 So. Anderron ....ANgclur 16?l

Koll, H. W. & Co.

432 Colyton .MEtro. 0305

Lillard' Mark llt.

d{93 Staaford Ave. .. ....THornwall E2{,1

Pacific Coart Com'Cl Co.

{616 So. Maia . ....^A,Xriftc 3510

Pacific Door & Sarh Co.

3216 So. Main ...... .HUmbolt ?671

lVcrtcrn Serh & Door Co.

160l E. 25th st.

Whelcr-Orgood Co.

1617 E. l6th St.

Hipolito company, scREENs : 2lrt and Alamcda Str. ...WErtmore 613l

THE BUSY LUMBERMAN

"No-liree, I don't join any Retail Arcociation or Lumber' men'! Clubr. Never have and never will.I own this yard free and clear and won't have enybody tryin'totell me how to run my busineu. What I rell I get my own pricer for and the other feller can look out for hireelf. Mebbe when timer get worre I might join, if there ir eny chance of gettin' more burinees."

For ordinary construction, use Pioneer Duplex Building Papercoated on one side with asphalt. Saves dollars in protecting hardwood floors, stairways, tile, granite and marble, while building.

There's a Place {or Everythirg

K."p Water in Place With PIONEER H. & H. BLACK GLAZED BUILDING PAPER. IT'S WATERPROOF!

Oil and water are ancient enemies. Let Pioneer H. & H. Black Glazed Building Paper fight your waterproofing battles.It is heavily coateci with asphah-1hs water can't get through.

Full dry-safeness is the reason why Pioneer H. & H. Black Glazed Building Paper hae been used for years wherever the best waterproof sheathing is needed. It is more than moist-proof ; more than damp-proof-it keeps water in its place I

Useil for walls, uniler harilwooil floors, to line pacfting anil shipping cases, !o cover machinery anil aII other metal surfaces exposed to the weather.

Forestry in Poland

Washington, September 17.-At the annual meeting of the International Chamber of Commerce at Brussels, last July, the National Lumber Manufacturers Association was represented by S. O. Johnson, an American lumberman residing in Paris.

Afterthe Brussels meeting Mr. Johnsoh went to Poland, and in a recent letter he described that tripin a way that isof peculiar interest to American lumbermen' Following is an extract from Mr. Johnson's letter:

"In the first place I went to visit a forest that wa,q formerly-the huntins ground of the Kings of Poland. After Poland ceased to exist als i nation this foresl became the hunting grounds of the Czars of Russra, and according to such-information as I could get, ii appears there had been nothing cut in this forest for about 300 vear-i The Czars of Russia maintained in this forest a herd of 90O 6uffalos, the only buffalos in Europe, and I lelieve the largest h-erd in the world. The cost of feeding these buffalos and looking after them was very great indeed. Their care required the services of a prince or two-and a number of counts. In the cen'er of this forest ihe Czars had built a castle which is very magnificient. When the Germans arrived upon the scene, during the recent War Von Hindenburg. during his campaign in Poland, made his headquarters in the Czir's castle and he proceeded to kill all the bufralos for food, at the same time ridding himself of the expense of maintaining them. Inasmuch as the forest looked very good to the Germans they decided to exploit it, and built three sawmills, so-called. These sanimills employ the "gang," which is prev?lent in Europe. It does not oscillate. It is merely a frame chugging up and down with a few saws in it. It eventually wears its way through the log. There are no headsaws.to provide cants for these gangs, and the logs are run first to make the slab and then are run through again to make the lumber.

"The Germans built three sawmills, so-called, as I say again, in all containing about 18 or 20 of these "frames," as they call them in this country. They did not succeed in getting rnuch lumber cut and, as a matter of fact, they just abogt got started when the War turned the other way.

"Now t\e remarkable part of all of the above that I have written is this: The area of this forest is 300,000 acres solid, with only onc clearing in the center where the castle stands. I calculated that there were 250,000 acres in this one forest that would average between 20,0fi) and 25,fiD feet to the acre of timber that runs 707o Norway pine, or rrhat they know over here as Sylvester pine. However, most of the Sylvester pine rn Europe is between fifty and seventy-five years old, while the Sylvester pine in the forest referred to is from 200 to 3fi) years old. The remaining 3OVo of the trees is very excellent quality white oak, ash and maple, with a few. other hardwoods. The grouhd is just as level as the wheat fields of North Dakota.

"Recently the Polish Government has given a concession to cut 400,0O0 cubic meters per year from this forest, whitch amounts to about f20,000,000 board feet, perhaps a little more. Of course, this cannot be done with the sawmills now existing. The price paid for this timber is .cheaper than Southern pine, and labor conditions are the finest that I have ever seen anywhere, as labor is both abundant and efficient. The railroad rates also are reasonable.

"I have spoken of only one forest, but there are a number of others, The other forests are somewhat younger but excellent. There is really an abundance of timber in Poland. This timber is cut under government regulations, reprcsenting very largely the German system. They cut strips of these forests approximatel5r two miles long and one-eight of a mile wida Then they leave a strip the same size and cut another strip, and so on. Or they sometimes leave two or three strips and take out one strip. The timber that is cut is cut clean, with absolutely everythlng on the ground taken away. They figure that the standing strips will reseed the strips that have been cut."

HARBOR LUMBER CO. OPEN OAKLAND YARD

The Harbor Lumber Co., under the management of C. W. Dietrich and K. P. Lawrence, have started a yard at First andClay Streets, Oakland. Messrs Dietrich and Lawrence are well knorvn to the Bay District lumber fraternity, and were formerly associated rvith the Smith Lumber Co. of Oakland.

UR conception of Service, as applied to truck tires, involves several phases-one bf which is the elimination of costly delays.

Thelosttimeinvolvedwhen your truck islaid up for repairs or tire changes is a real burden. Every minute lost means lost profit 'from your truck investment.

Our modern machinery and equipment enables us to eliminate many such costly delays and provide a t5pe of service that proves of real economy for the truck owner.

PAUL BUNYAN'S SERVICE

"Give the customer what he wants, cut the way hewants it." That is the policy at Westwood. Year round operation in all departments not only asaures a large and well assorted stock, but enables us to get our special orders promptly.

The exceptional quality of California White Pine and Sugar Pine for which our forests tributary to Westwood are noted, is enhanced by careful manufacture. In the Saw Mill, with a capacity of 250 million feet annually, in the Sash and Door Factory, Box Factory, Moulding and Siding Factories the same policy is maintained.

ExtraWide and Thick Pattern Stock, Box Shook, Sash Cuttings and Special Stocks, -whatever your requirement you can get it at Westwood or we can make it to order for you.

Now we add for your service the VeneerFactory, largest andmostmodernof its kind, with a capacity of 100,000 square feet, three-ply, daily. Every step of manufacture the best practise developed by the industry with mechanical equipment specially designed and built.

Odorless dairy containers, fruit boxes, furniture backs, drawer bottoms, table and counter tops, aigne, partitions, show window trims, door panels, paneled interiors-there is no end to the use of PAUL BUNYAN'S California Pine Veneers.

LUMBER DEALERS are building new business with PAUL BUNYAN'S VENEERS. MANUFACTURERS are discovering new economies in thissoft pine quality that will not check, that easily sands to a smooth finieh and that develops such beautiful surfaces.

MIXED CARS from Westwood offer unequalled advantages in variety of stock, short haul and favorable rates East.

"Producers of White Pine for Over Half a Century"

The RED RIVER LUMBER CO.

a,t VentLtra, fi I

Interior Viernz, Ventura Offiee

Frank Burnaby, a "Mr. Pep" if there ever was one, operating the Sun Lumber Company at Beverly Hills and a new plant at Ventura under the same name, is justly proud of this very fine yard that is showing marvelous results.

The two pictures give a good idea of the thought that rvas given to the plans for tl,e yard, almost as good as could be told in rvords. Thel' have a well-located site on one of the main streets of the town, close to the center of business activity.

The yard was very carefully planned to give the rnaximum efficiency at low cost.

The offices are beautiful. They are trimmed in various hardwoods, contain samples of a great nurnber of side lines. roofings, breakfast nooks, ironing boards, etc.. of different makes, and the private offices of the manager and his assistant are handily located as can be seen in the illustration.

They have a complete mill, built along all modern lines,

Interior aiew of beautiful offices. their equipment is of the latest kind, and rvith two men like L. R. Byers, u'ho is general Manager, and H. E. Albro, Assistant, the yard has progressed from its opening day and isa profitable institution.

What It Means to Be a Wb y erhaeuser Pennanent Custorner

use.

THE buying system that makes the most money for a retailer is the one for him to There isn't muchargumenton that score.

In fact, right buying is doubly important to. day when the cost of doing business is high and the demand for building materials irregular.

Dealers who have not yet found the type of buying connection that fully satisfies them may be interested in the way 'Weyerhaeuser mills handle the business of their regular accounts. Here is an arrangement that many dealers are finding consistently profitable. It may be the very buyingplanyou have been seeking.

To sum it up briefly: The main business of the 'Weyerhaeuser mills is not merely to dispose of lumber stocks as they accumulate but to take good care of a group of permanent customersto supply them at the right time and at a fair price with uniform, saleable lumber.

Depending as they do on thesepermanent connections for the bulk of their business, the 'Weyerhaeuser mills are vitally interested in the continued success of these customers. Suf;Ecient reason, if there were no others, why these mills go to the limits theydo to makethisbuying arrangement profitable to their retailer foiends.

You catch the spirit of this enlightened service policy in any'Weyerhaeuser logging camp, mill or office. Flere you see mills, facilities and equipment, unexcelled in the industry and manned by a corps of men who for years have been making good lumber.

You see excellent timber-perhaps no better

Dressed lumber in the new Snoqualmie ehed ic piled under cover and handled in "packagee" bycrane. Thor, ough eeaeoningrcareful surfacingand unitpiling in a new crane,equipped shed-that's theprocedure today for common lumber at the Snoqualmie Falls Lumber Company.

The newgrading shedfor dregsed lumberatthe Potlatch Lumber Conpanyplant doea awaywith the necessity for hurrted grading behind high speed planera and aeeutes more accurate and uniform gradee. The delivery of uniform lumber, every foot of it salbable at a profit to the re, tailerqhie ia a 6xed policy of all the Weyerhaeuser mills.

MlIl t'Ct at EverettrWashlngton, one of the threeWeyerhaeueer hillc at that point, was recently completed. It ia epecializing in the manufacture of high quality lumber and fooring from Pacific Coast Hemlock, a wood that has made a spleadid name for itself on the Pacfc Coagt and that ie duplicatlng this feat ln the Eaet.

standing-adequate to supply the needs of customers for decades. In the mills and in the seasoning yards where knowledge and experience count you see minute attention given to all the details-sizes must be uniform and correct; workmanship firs,t class; grades neither too high nor too low but uniform.Every effort is made to ship drylumber, properly seasoned before planing. Rigid rules for loading areenforced to insure delivery of clean, uninjured stock.

Quick quotations, speedy adjustments, wheneverthey are necessary, entire satisfaction for every customerthese are a part of the plan.

In dealing with the'Weyerhaeuser organ ization you have thewhole-hearted backing of 17 large mills cutting 15 species and shipping from L7 enormous stocks. Two well stocked,strategically located distributing plants handle rush and emergency orders on a 24-hour shipping schedule. When you do business with one 'Weyerhaeuser mill you arerated as a good customer by all of them and you can expect personal serviceno matter with whomyou deal.

The Weyerhaeuser representative can

tell

you more about the plan. Have him explain how it functions for lour benefit and profit.

WEYERHAEUSER SALES CO.

Distributors of WEYERHAEUSER FOREST PRODUCTS

General Olfices: SPOKANE, WASHINGTON

Branch Ofices

ST.PAUL CHICAGO BALTIMORE NEW YORK

2694 UniversityAve. 2O8 S.LaSaIIe St. 812 laxington BIdg. 22OBtoadway

The Veyerha*set Sahs Company is the combined selling organQation of the follo*ing Weycthaeuset Mills and Disttibuting Plants

Cloquet Lmber Co. Cloqrct, Mim. Hrnbird Lumber Cr. Sandpoint, I&ho

Thc Northen Lumber C.o. Ooquct, Miu. Edwud Rudedge Timber Co.' Coeur d'Alene, Ideho

Johuon-VeatrcrthCo.. OoqucgMiu. Boucn FcrryLumbcrCr. , BomenFerry,I&ho Vod Convcnion Co. OoqucqMim. Snoqu'lnicFallrLmbcrCo.SnoqualaicFatlr,Vub. Podatch Lmber Cr. Potletch,Idaho WeycrhrewrTimbcCo. Evcctt,Vub. BoircPayccclubcrCo. Boirc,I&ho VcyerhuuTimbcrCo. .Baltimrc,Md. WeyahmeTinberCo. St. Paul. Mim.

orders are loaded out the eame day that they are received. Thie plant hae become famoue along the eastem seaboard for ite quick ehipping service.

This new grading shed at the Edward Rutledge mill, which gives the graders ample time to inspect each piece carefully, is helping the Edward Rudedge Timber Com, pany to maintain its high standards of uniform grading.

The newcrane shed at the Humbird LumberCompany plant is proving its value every day. The large quantities of seasoned, planed stock housed in this shed make pos, sible quick shipments of mixed cars-ordere which for. merly might have involved considerable delay.

Maintaining a 24.lnour shipping echedule demands the most modern equipment and facilities. The crane shown here is used at the Twin City plant of the Weyerhaeuser Timber Company for unloading, handli.g and loidi.g.

Aviewof the covered loading shed at the Baltlmore plant of the WeyerhaeuserTimber Company,where

Of Interest to All Lumbermen

Permanent Forest Week Assured

Washington, Oct.8.-That the purpose and achievements of the Amirican Forest Week Committee have been highly productive and should be continued and extended, was {9termined by the American Forest Week Committee which met in Waihington, September 28. The call for the meeting which had 6een'seni out by Honorable Frank O. Lowde"n, chairman, met with genirous response. More than thirty-five representatives of co-operating associations were present, and without exception there was enthusiastic supirort for the plan of permanent organization, which was submitted.

Ur$es Conservation

On Novemb er 21,1924, the President of the United States, in a public address to 40O selected representatives of- produceis, distributors and consumers of forest products, called upon them to conserve, protect and restore the nation's timber supplies.

This plea, in bitratf of the .pgblic welfare, was addressed to persons, organizations and industries -representing- over forty billions of dollars in invested capital, and using forest oroducts in some form. ^

These organizations and industries have responded t-o- the President's-request. The National Committee on Wood Utilization hai been organized under auspices of the Federal government.

Thi wood using industries in the aggregate are spe,nding millions of dollars to solve-in a practical and profitable way-what the President has aptly described as a public problem "of the first magnitude."

Lumber Supply and Demand SurveY

Washington, D. C., Oct. 8.-One of- the most important and far-reiching proposals that have. been made in an effortto secure moie definite information in relation to the economics of lumber supply and demand' was a suggestion submitted at the annuJl-meeting of the National Lumber Manufacturers' Association in Chicago, last April, to institutea periodic lumber supply and -dem-and survey-. -The matter ir no* under consideration by the board of directors bf the National Lumber Manufacturers' Association and contemplates that the members of the Economics and Trade Exteirsion Committees would be likewise members of the proposed lumber sufvey committee.

RECENT PUBLICATIONS OF LUMBER DIVISION

Based uporr extensive personal field study in France and the Netherlands, and on a month's close observation of lumber conditions in Belgium and Switzerland, four reports of Mr. Axel'H. Oxholm, Chief of the Lumber Division, Department of Commerce, have recently been published:

THE FRENCH LUMBER MARKET,4O0 pages,65c.

LUMBER MARKET OF THE NETHERLANDS, Trade Information Bulletin No. 4, 233 pages, 45c.

AMERICAN LUMBER IN BELGIUM, Trade Information Bulletin No. 36I, 45 Pages, 10c.

AMERICAN LUMBER IN SWITZERLAND- Trade Information Bulletin No. 353, 21 pages, 10c.

These four bulletins may be purchased, at the prices indicated, from the Superintendent of Documents, Government Printing Office, Washington, D. C.

FACTS OF INTEREST

In this country 50,000,000 people pay annual premiums of $2,500,000,000 for life insurance, the protection aggregating $64,000,000,000. Insurance sales are increasing ra-pidly. bf nearly 1000 companies which have spru,ng up in the automobilg manufactuiing field in the last 25 years, only 356 marketed a car, and about 75 passenger car makers survive. Last year, 96 per cent of the total output came from 18 companies.

The innual income of the United States rose from $27,100,000,000 in 1909 to $62,736,o00,000 in L921, the National Bureau of Economic Research finds. Per capita average income of gainfully employed rose from $791 in 19@ to $1537 in 1921.

The American public is estimated to have increased its purchases of goods on installment to $3,000,000,000. Ninety -per cent of low priced automobiles and 50 per cent of high priced ones bre bought on installment, involving $1,000,000,000 annually, it is estimated.

A glance over the statistical picture of the first six months of. 1925 discloses the fact that new high records were attained in the production of automobiles, silk, cement, cigarettes, lumber, gasoline and tires; in building construction, in freight car movemtnts, and in life insurance sales.

CONIFEROUS TREES AS A FARM CROP

Profitable crops may be obtained from the poorer areas on many farms by planting coniferous trees. Even in small sizes the conifers may be sold at a profit as Christmas trees, and in the large sizes they have an assured market for lumber or pulpwood. As a class they promise earlier and larger money returns to the farmer than other kinds of trees. Conifers are also very effective as windbreaks. And although they grow best on rich, deep, well-drained soils, some species of conifers-the pines in particular-will ordinarily take hold better than hardwoods on poor soils, such as worn-out fields or pastures, sandy areas, cut-over and burned-over woodlands. and areas with shallow soil.

DRY.ROT IN BUILDINGS

California home owners should get acquainted with the work of fungi, those plant organisms which cause the decay of wood, according to Emanuel Fritz, Professor of Lumbering in the Division of Forestry of the University of California. Professor Fritz says that because of improper design or improper care of a home or other wooden structure, these fungi are likely to cause the owner considerable loss, and that it should be the duty of the lumber dealer and the builder to form a better knowledge of how fungi act and how their entrance into a structure may be prevented. The dealer and builder both owe such service to the prospective home owner and, in fact, to the entire lumber industry in quieting a criticism of lumber for a lack of permanence. "We receive many requests from the owners of homes, factories, and even "movie" houses for advice in controlling the spread of the decay in their structures. In each case the remedy is simple though it may, in some cases, be costly. The fungus causing the decay or "disease" of the wood isalow order of plant life which absorbs or "eats" portions of the wood cells for its food. There are many fungi which prey upon wood but those giving the greatest trouble are the "dry-rot fungi," so called because their work transforms the wood into a dry, brown mass which crumbles to a fine powder when crushed between the fingers. All fungi require a certain amount of moisture and warmth to li-.'e. If the supplies of these reach

certain minima the fungus can not develop. Food, for example, when stored in an icebox, will not rot. Obviously, a house can not be kept so cool as to arrest the growth of fungi, but it can be kept dry. The simplest remedy, therefore, is to keep all wooden portions of the structure away from contact with the moist soil. The sills should be a foot or more above the ground surface and should be laid on concrete or stone. When a new building is completed, especially where there is no basement and the floor joists are close to the ground, the contractor or owner should make certain that no refuse, sticks or boards project from the ground to a wooden member. Decay may be transmitted through such refuse to a house. F'urthermore, underthe-house spaces should be well ventilated to promote dryness. Leaky plumbing and rain conductors, or the spraying from the garden hose are also prolific sources of moisture to give fungi their start.

Dry wood will not rot and will last indefinitely. But once started, the decay may spread over a large area before being detected, in which case drastic means for eradicating it are fullyjustified. First of all, the decayed wood must be cutout and along with it much of the adjacent portions even though they appear to be sound wood. This latter is important as the "roots" of the fungus penetrate the wood far in advance of the more apparent "rot". The portions removed should be burned. The design responsible for the entrance or holding of water should be corrected or the source of the offending moisture removed. The repairs should be made with sound 'ivood, preferably of a durable species. Sometimes it is desirable to spray the grottnd and old wood surfaces with a preservative like zinc chloride or creosote, or to use new lumber that has been thoroughly impregnated with such preservatives. The old adage, 'An ounce of prevention is worth a pound of cure,' is particularly true in the case of a house ifit is to be kept free from decay. Keep the wood dry and itwill not rot."

Uses C. L. M. Editorial

Harry C. Westover, hustiing manager for the Frank Husselman Lumber Company, at Santa Ana, has made use of an editorial that appeared in a recent issue of "The California Lumber Merchant."

This company has issued a large poster, headed "One Price and Only One", making reference to the editorial and reprinting it in full.

The editorial .in question was titled "The Stick-'EmIf-You-Can Method" of selling Building Materials", by Jack Dionne.

In the advertisdment Harry had this to say:

For the past three years lve have had only one price for our building materials. They have been as lorv as was consistent with good business. but regardless of local situations rve have maintained one price. We do not have a few favorite customers whom 'w'e prefer as to price. Everyone is treated the same.

The following article from the California Lumber Merchant expresses our views exactly.

CEDAR SHINGLE FACTS

It is conceded the gross output of Red Cedar Shingles for the year 1926 will run approximately 10,000,000,000, this representing an approximate income to the manufacturer of $30.500,000 gross for the Year.

If the 10,000,000,000 shingles 'ivere loaded in cars of 200,000 average each, it would require 50,000- cars to transport the outpul of nearly 600 trainloads, figuring an average of 85 cars each. If all the shingles manufactured were laid in a rorv, side by side, it would make a strip nearly 530,000 miles long, or 2il times the circumference of the earth, or rvould shingle

a strip nearly 9 feet wide 25,000 miles long if laid S-inch weather exposure, and rvould shingle 830,000 houses, furnishing shelter for 3,320,000 people or a city approximately the size of Chicago.

The entire output, figuring shipping 1,800,000,000 pounds or 900,000 tons 1,250,000,000 feet of logs for the year's

weight, will exceed and would require output.

NATIONAL FOREST TIMBER RECEIPTS SOAR

Washington, D. C., Oct. 3.-Breaking all records in the history of the United States Forest Service receipts from the sale of National Forest timber for the first quarter of this fiscal year amounted to $1,055,165, according to telegraphic dispatches received by the Chief Forester today.

This is the first time, forest officials point out, that timber sale receipts for any quarter year have ever topped a million dollars.

It is not expected that any of the remaining three-quarters of the fiscal year rvill touch this high level, since the summer is the logger's busy season in the western mountains. Timber sales on the National Forests have been increasing and norv bring to the Federal Treasury over $3,000,000 vearlv.

PROPOSES MOVING YARD

The city of El l\{onte is to have a City Park, on railroad property, in case it is possible to arrange to move the yard of Patten & Davies, according to a report.

The Pacific Electric Company has offered the land, at a favorable lease, for park purposes,

NOTED HARDWOOD MAN PASSES AWAY

John N. Penrod, head of the Penrod Walnut and Veneer Company, Kansas City, and interested in other hardwood concerns, passed away at his home on the 29th of September. He was one of the best known of walnut men in the country and was familiarly known as "IJncle John."

CENTRALBLDG. LOSANGELES

VAndike E229

SALES AGENTS

Kellogg Lumber Co., Fondale, La.

Panola Lrmrber and Mfg. Co., Memphis, Tenn.

Made of the finest crucible steel and turned out by expert saw makers Simonds Circular Saws are world known for quality.

Our Service station in Los Angeles offers.you rapid delivery on new saws or on repair work. Special Knives or high-speed blanks furnished promptly.

SIMONDS

,116 Eart 3rd St' Lor Angclcr

SIMONDS

14 Natoma St' Sen Frencirco

HAMMOND'S Millwork Factory Ofters The You Want

Lf UGE quantities of sash and I r doors are included in Hammondts made-up stock.

If your order calls fo: special millwork-sash and doors of an unusual type, Hammond can execute it. This department is equipped with great, costly machines that do the work of many men in a fraction of the time. Production is accelerated o . without slighting the quality of workmanship.

Otly the best materials are used. High quality is maintained at minimum cost by carrying h.tgu stocks of material inspected and bought in advance.

HAMMOND LUMBER COMPANY Service HAMMO ND co. LUMBER

"I Read That Before"

Every once in a while one of our readers tellsus: "I read that idea before in the C. L. M."

And just as often we tell him: "You sure did, and you'll very probably have a chance to read it a couple of times more."

This gives us a very good opening to enlarge a little on the policy of this publication and to explain the very powerful reason back ofthis repetition.

Among the many services we conceive it our dutv as well as pleasure to render to our subscribers, is one which we have often set forth in our editorials; to-wit:

"This Journal is edited in the belief that the live business man of today is less interested in the little things that happened last week than the big ideas that may help his business next week."

It is our aim, in furtherance of that belief, to present in each issue, or at least as often as possible, one or more constructive suggestions which, when putinto operation, might benefit our readers.

These suggestions, in their form as printed, are not overnight fancies. They are the result of days and weeks, or months and years, of thought and study and investigation and research and comparison

They have been talked over, discussed, debated and wrangled by and with men of experience, and rvithout exception they have been successfully tried out in actual business practice before we present them for your consideration.

Should we have what we think is really a novel idea, as yet untried, you will note that we say so, very clearly. We ofier it merely as a thought, to be mulled over and experimented with.

It is not human nature to accept as gospel everything we hear. We don't do it ourselves and tn'e don't expect others to do so. But before tve say anything, 'ive endeavor to be sure; and our record of the last dozen years gives us good ground for the somewhat egotistic statement that the suggestions we make are well worth trying ottt.

Of course, if every one of our readers read every issue of the C. L. M. fully and carefully and remembered and acted on every suggestion as soon as published, this present writing would never have been Coronaed-

But that can never be the s25s-2nd should not be-or we would never have the face to ask a measly little two yen for twenty-four-qesn1 'srn-tlventy-four big, meaty, valuable issues each and every year.

The article is read and the idea seen-but it is laid aside for further action. It may be lost entirely by hasty reading under business pressure. The next issue will come along and a newer, fresher idea will be seen and predominate.

Yet that first idea was good. We knew that or we would not have printed it. And we still believe so thoroughly in its potential benefits that we want those who missed it last month or last year to cash in on its value next month or next year.

We re-print it.

And then some active, snappy, energetic reader catches it and tells us he read it before.

Sure he did. And he is very apt to read it again-providing always that it is of such timely value as to merit its reappearance.

Some of the thoughts to which we gave published form a decade ago are just beginning to bear fruit. It took ten years ofdrilling and preaching and example and proof to get those ideas over.

But we KNEW they were good ideas and worth repeati.g. And we intend to continue that policy with every good idea we can originate or borrow or beg or steal in the years to come.

What tree its old age sadly cries ? Elder. And from what tall one comes low sighs ? Pine. Which bears the mark of a smouldering fire ? Ash. And which to chastise you takes your sire ? Birch. Which one do you carry about in your hand? Palm. And which one tall and slim doth stand ? Poplar. Which one bears fruit so golden and round? Orange' And which one hears the sea's deep sound? Beech. Come, tell me, which is a stale joke ? Chestnut. Ancl which from a stale acorn awoke? Oak. Which tree is cloth and fuel in one ? Cottonwood. And from which does sweet fluid run? Maple.

Plan to Increase Shingle Business

A recent communication from the Seattle offices of the One bundle packed l8xl8 courses is 36 courses @ lrAc... .. .5{c Red Cedar Shingle Bureau contains details of a splendid One bundle packed 13x14 courses is 27 courses @ Itlc.......n/zc plan for the retailer to increase his shingle business. Weather exposure depe'nds on length and docs not affect pnca

Mr.R. S. Whiting, secretary-manager ofthe Bureau, in his letter, states that,

"Re-shingling with new RED CEDAR SHINGLES over old wood shingtes has become so popular arnong lumber merchants in varioui quarters and so many inquiries have been received by this Bureau for information on this subject that we have prepared the attached material as a guide to those contemplating this line of activity.

Lumber merchants already engaged in this work have moved large quantities of shingles at a nice profit with very little effort other than a small amount of additional book-keeping.

Solicitors can easily be secured to work on a commission basis making a house to house canvass of homes requiring new roofs using the attached form of contract. These contracts are turned in to the yard when crews consisting of two men each are sen't to the job with shingles and nails sufficient to complete ttre work. ihese c.e*s aie paid from $2.00 upward per square for laving the shingles depending on the local wage scale.

-Fuither infoimation will be furnished bv this Bureau if requested."

Attached to the above letter were three sample sheets, one ofa model contract that can be used bythe salesman when signing up the new job, one is a schedule for reshingling over old roofs, and the other isa price list. They are reproduced herewith:

Date.

JONES & SMITI{ LUI\IBER & SHINGLE CO.

Please roof the..,.':.. .'...located at..............M using GENUINE RED CEDAR SHINGLES. (size)...... lrrown as........(Srade)...''...stained ...(color). and applied with RUST PROOF NA,ILS. ......(name of orrnier). .is the owner of the property to be roofed at the above address and will pay same after the completion of the roof at th€ rate of $.. .p€r square of 10x10 feet o'n the following basis:

In consideration of the pa.yment of the price and compltiance with the terms mentio,n€d herein, JONES & SMITH LUMBER & SHINGLE COMPANY guarantees to re{rder at its e:ip€ns€ any leaks in th,is roof within a period of .. .years from date hereof, provided such leaks are the results of poor material or workmanship or of ordinary conditions of the weather exposure. It is understood and agreed that this guaf,antee covers thc roof only and not any damage to btailding or contents or any leaks caused by tornad;oes, wind storms, fire or abuee.

Ttr'ere are no co'nditions or stiptrl,ations in cotrnoction with either the material, workmanship or completed job not spccifically rncntioned herein.

Thib agreemcnt is not valid until accepted by an official of the COMPANY. SIGNED.

Accepted:

JONES & SMITH LUMBER & SHINGLE CO.

By....

(Th's order must b€ made in triplicate).

SCHEDULE'FOR RESHINGLING OVER OLD ROOFS

Applied over an oldi wood shringle roof or d'rectly on the sheathing after taking off the old shingtes.

One and one half cen* ([/)c) per course for all No. 2 grades. Onc and one qu:rrter cents (lYr6) Ir€r course for all No. I grade+ STAINING ADDITIONAL.

These prices cover guaranteed work only, including lifting and replacing old gutters when necessary, (no new guttering), and ap- plying valleys, ridgng flashing and edging seips, RUST PROOF NAILS ONLY TO BE USED.

One bundle packed 25x25 courses is 50 courses @ l%p.......75c

One bundle packed 20x20 courses is 40 courses @ l/rc,......60c

sq. ft.

Perfections 18in. 5 in. lftin. I Bd'!. 20x20 llt/a sq. ft.

5-2 Pcrfects 16 in 7 in. 5 in. I BdL

Prenqiums 16 in. 7 in- 5 in. f BdI. 20x4 25 sq. ft.

Clears 16 in- 6 in. 2 in- I Bdl. 25x25 3f/4 eq. tt. Specials 16 in. 6 in.

N. B. Circular describing method of preparing old roof, and laying new shingies over old shingles may be ob,tained in quantily from RED CEDAR SHINGLE BUREAU-1045 FIRST NA,TIONAL BANK BLDG., CHICAGO, ILL., or 4455 STUART BLDG., SEATTLE, WASHINGTON.

The above prices should be checked for diffcrent localities before being quoted.

Size of nails required for reshingling work 6d for 24 in. Shingles-Sd fo,r 18 in- shingles.

PRICE LIST

All Pric-es are Complete p€r square (f0x10 ft.) Applied for Unstained Shingles.

Guarantecd New Old Life withRoofs Roofs Sidemalls out Repair

* fndicates grades especially recomrnended for the purpose. Note: We use RUST PROOF NAILS ONLY. These nails will not rust out during the life of the roof.

To estimate t-he number of squares in a roof, mcasure the width and length of the house outsrde the eaves in feet and multiply firgether then add one third. Thus: House 27 ft. x 50 ft. equals 1350 squarc feet Add one-third or 450 square feet for a total of f800 squarc feet. This ls eighteen square6. This is a general rule and is more or less accurate depend'ng on fre construction of the roof. STAINED SHINGLES make additional charge.

N. B. Above quotations used in large raiddle west city spring of 1925 are intended only to suggest method of furnishing conu par. sons.

JUTIUS G. STEAD GO.

WHOI.ESAI.E LUMBER

REDWOODDOUGLAS FIR

SUGAR PINE-WHITE PTNE SPRUCE

wE soLtcIT YouR TNQUTRTES

32r.s22 SHELDON BLDG.,SAN FRANCTSiCO

Telephone Douglar 7815

Reducing Distribution Costs

(The Advertising Shotgun)

BRADLEY BRAND HARDlvO()DS

Scientific ldln drying pnercrvc3 widdn our productr uturctr rtundy and bcautiful qualitier, while

Modern machinety and filled human effort iurtifiee our elogan

"If ltts Bradley's ltts Bettert' TRY US FOR

OAK H.OORING

GI.ru FLOORING

WHITE OAK TRIM

REE GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

AROMATIQUE CEDAR LINING

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM R'RNTTURE STOCK

Furniture Stock in Sete CUT TO SIZE Ready to Arcemble

Flat Surfaces Hardwood Trim Sanded

BRADTEY TUMBER C().

WAR,REN OF ARKANS^A,S ARKANSAS

C. Ivt Clark, Representative Loe Angeles Chicago Lumber Co. of Wash. San Francisco

By Roy A. Dailey, North Coast Manager, National American Wholesale Lumber Assn.

A small boy with a large gun was standing in a country road.

"What are you hunting, Bub?" asked a passer-by.

"I dunno," Bub replied, "I ain't seen it yet."

Which illustrates a point we'd like to make.

After observing the advertising of scores of lumber firms over long periods, and checking up our own ideas with the experience of competent advertising men, we feel safe in making the assertion that many lumbermen are making three serious mistakes in their advertising policy, the correction of which would surely result in a material reduction of distribution costs.

The force called advertising is today perhaps the greatest single power at the business man's command to increase his business and function as the balance-wheel of the business motor to retain momentum. The firmtrying to do business without advertising is like the fellow who winks at his girl in the dark-he knows what he isdoing-but nobody else does! So this is not a plea to reduce advertising appropriations but a few suggestions on how to make them more efrective.

First: there is a tendency on the part of many advertisers to undertake distribution over larger territory than can be intensively and economically served. Many arp ngt quite sure what they are hunting,-they shut their eyes and blaze away at the universe in general. They are using a shotgun instead of a rifle !

Second: each advertisement should carry a convincing message-a "reason why" the prospective customer should buy YOUR product from YOUR firm. A simple "card" in a magazine doesn't make much of a dent in the prospect's consciousness; a beautifully written but unconvincing message dilutes the force of any advertisemen!.

"You," said Domosthenes to his rival orator Aeschines, "make them say 'How well he speaks !' I make them say, 'Let us march against Phillip !' " Honestly now, how many of the advertisements you read, written by laymen, lead their readers "against Phillip" and conquer the well known "sales resistance?"

All of which leads up to the third mistake, as expressed by an advertising man the other day. He said, "Many business men, when ill, will go to a physician; when in trouble, to a lawyer; but they consider themselves competent to practice the art of advertising, and then they wonder why "advertising doesn't pay." Some advertisers are like some farmers; they'd rather keep on raising forty bushels of corn per acre than to pay a little extra for prize seed corn that would produce one hundred bushels to the acre."

A progressive firm can't help advertising. Competition sweeps you into it like a chip into a whirlpool. And advertising, when properly harnessed, properly written and guided by a steady EXPERIENCED hand will surely do its job well. Butto secure proper results, you must first get the message RIGHT, choose your objective RIGHT, thendrive it home through media that can reach the RIGHT people and enough of them.

The Old and The New

The retail lumber dealer is a remarkable fellow, pursuing a remarkable calling, and occupying a mighty large niche in the lumber industry.

You will notice, rve said "occupying." We did not say "filling," In a general way the retail lumberman "occupies" the large position mentioned. Whether he "fills" his niche or not, is an individual and not a general proposition. As the old saying goes,-"Some do, and some don't."

What is theretail lumber dealer in the business for? What is he "after?" The original idea was that he was there to "get the money,"-to make a success of his business.

But a better and wider field has spread itself before the live dealer. His perspective has widened remarkably, with the inrush of more modern and better ideas of service, and service giving.

He still wants to make a success oi his business and in making a subcess to make money, but in order to accomplish that common end, he is striving to perform a duty, a service, that in the older days was unknown. He is striving nowadays-and the ranks of this new legion is growing by leaps and bounds as the better things unfold themselvesto be a personal credit to his community; to be a building specialist and so considered by his townsmen; to be a community development expert I a "better home" campaigner; to be in this and a variety of other ways, a creative and constructive agent working for a better communitv and a more prosperous people.

And there is a direct return to him in a business way for all this, for if he enjoys the confidence and trust of the community, his prosperity will reflect the prosperity which he helps to create in his surroundings.

He cannot MAKE people trade with him, any more than they can force him to sell to THEM. His trade must be otherwise secured. The only legal, proper, commercially and morally justifiable method of building up his businesi is to CONVINCE the public that it will be to THEIR interest to deal with him.

The possibilities in the creating of business, in the old days usually considered to be most unfortunately limited, are,-as a matter of fact-most fortunately unlimited.

These possibilities are difficult to state in a general way. Each individual case depends upon local conditions. Population, crop conditions, financial conditions, proximity of other dealers, mail order competition, credit customs, etc., must be taken into consideration in planning the business getting campaign of each individual yard.

We have discussed many times in the past year in these columns, some of the things that the dealer may do to create a demand for his stocks. We have discussed "Auto-Made Methods for Selling Lumber" a number of times. We have tried to pound horne the thought that the dealer who lives in a poody kept home and stores his building material in an illkept yard,-both home and yard being the worst possible advertisements of his taste as a building specialist and of the uses of his building materials,-has t[e wrong foundation under his business structure. If YOUwon't use your own lumber and paint, how do you expect to convince others that THEY should do so. We have talked about the necessity for plan books, and for every man being the local architect in his town, and thus giving SERVICE.- We have talked endlessly about proper advertising, and-thank the Lord-the retail dealers of the southweslern territory are using more and better advertising than ever before in'thier

lives, and there are new converts to the use of live advertising every day.

We have also talked about recording in the dealer's office the building material necessities of your community, and THIS proposition we want to drive a little farther home in THIS article, believing in its wondrous importance, and knowing the lack of real attention given this department of his business creating possibilities by the averag'e dealer.

Seeing and Booking Lumber Needs

You should know your territory like a book.

You should see it not only as it appears to the eye of sight, but you should also use the eye of imagination.

For instance; you know of many men who day after day lift up the broken front gate. Habit prevents them from thinking of it; they have lost the first impression of REPAIRING; in a word, they are PASSIVE about that gate.

If the first impression would be revived, and their attention called to that gate, they would be in the market for a new one-or for repairs, at least. The gate suggestion is merely as an example. It applies to scores of other things in your community that come under the eye of the man who is actively searching for such things. The man who does not know that his house needs painting; the man who doesn't realize that his barn is in bad order; the man who has to keep some of his valuable machinery out in the

(Continued on Page 46)

weather and has not reached the idea of a ne$' implemert shed; the man who needs a corn crib but has not thought of building one; the man whose hogs, or cattle, or chickens, have outgiown his stock buildings; the man who needs a sleeping forch and can afford one, but to whom the idea of building one, has not occurred, etc., etc., etc.

HERE is your greatest undeveloped field, Mr. Dealer. It has absolutely no limitation. It is your opportunity &r INTENSIFYING your local business, DO THEBUILDING AND REPAIRING THINKING FOR YOUR COMMUNITY.

What do the conditions above suggested indicate to you ? Very apparently that YOU-the local building merchanthave something that man needs-only he has forgotten- it, or does not know it. It is YOUR duty to call his attention to this fact, so that he can thereby SECURE SATISFACTION AND HAVE HIS UNKNOWN. WANTS FILLED.

Isn't all this perfectly reasonable, Mr. Dealer? Is there anything unreasonable or impracticable about these suggeitions? As a matter of fact, aren't there more possibilities in this direction for you than there are in the way of new building projects that come to hand without your CREATING assistance?

YOU KNOW THEREARE, especially in any established community. "Send me your sleeping porch, and sun parlor, and home addition cuts and plans at once; this is an old community and I can do more in improving old houses than in selling new ones," wrote a dealer just a few days ago.

Go at this business systematically. Don't trust your memorv to handle a volume of business for vou.

'Wn"tt you see a condition that some o[ yoot stock would remedy or improve-JoT IT DOWN. Take the note back to the office with you. Have a little card index, and FILE IT. At your first spare moment, pick up that card, and go over the proposition just as though a customer had brought you a bill to figure on.

We will say that you noticed that John Smith had a nice crop of wheat, or oats maturing, and that he had no practical grain storage building on his place. Get out vour plans for grain storage buildings. If you haven't them, kick yourself a couple of times, and WIRE FOR THEM.

Figure out ihe size of grain shed you think John Smith could use, take the lumber bill and figure it, and show just what you would furnish him the material for the building for. Then take your plans in your pocket, and have your figures ready, and GO SELL THAT GRAIN BUILDING TO JOHN SMITH. Meet all his arguments MENTALLY before you approach him, and then SELL HIM.If he stands you off, file the memorandum with the figures you have made, and come back at him later. That notation will be one of your ASSETS, even though you haven't sold him yet.

Dothe same with everything of the kind that arises. When you have time to spare, hitch up the old mare or crank the flivver, and go out and dig up some visual prospects. File them. Figure them. SELL THEM.

AND WHEN YOU GET INTHE HABIT OF DOING THESE THINGS AND ACCOMPLISHING THEM YOU WILL HAVE A DEAD MAN'SCLUTCH ON THE BUSINESS OF YOUR COMMUNITY BECAUSE YOU WILL KNOW WHAT IS GOING TO BE BOUGHT EVEN BEFORE THE BUYER KNOWS IT.

THAT IS MODERN MERCHANDISING

THAT IS LIVE RETAILING.

THAT IS A METHOD OF BUSINESS GETTING THAT WOULD SUCCEED EVEN ON THE SHORES OF THE DEAD SEA.

But it means WORK-WORK-WORK.

That is the only obstacle in the way of its being successfully used. It means that the dealer must be physically and mentally active. It is an entirely new lumber world to the fellow who has been in the habit of stocking his yard, keeping track of his stock, passing the time of day with his

townsfolk, and then waiting for the wagon to drive up-and tell him what John Smith has discoverCd he wants to buy.

It is the difference between life and death; between daylight and dalk; betwe€n youth and age; betwe_en hope and hopelessness.; between SUCCESS and FAILURE.

ISN'T IT WORTH TRYING?

But like the various other methods of business improving that we have discussed, there is no royal road to victory. It all depends upon the brains and the energy that you invest in the efiort. It depends on YOURSELF. Neither money, brains, ieligion nor a campaign pla-n- of ' trade extension,- can help you unless you USE THEM. THIS IS A CALL FOR VOLUNTEERS.

OUR OWN WALL MOTTOES

A RETAIL BUILDING MATERIAL MERCHANT DOING BUSINESS IN AN UT{PAINTED, ILL ARRAI\GED OFFICE, MAKES ME THINK:OF A BALD.HEADED BARBER OFFERING HAIRTOMC.

Another Million Dollar Job Finished in Superior Brand Oak Flqoring

Thc Sccurity Aprtmcnu in F:Iollywod, Calilo,rnia, arc alDong thc fine* ia thet lamoue city. They werc receotly complcted ata coet ol nearly $2,0O0,0o0 with the definite objective ol creating a group ol livirg quarss which ehould be the laat word ir correct appointmeotand deco" racive echeme.

Seeking the beet obtainable material with which to floor the rooog oI tbis excluaive houe omnunity,

SUPffi"tr*

':Amcricda Fitrcp,t"

war chm, uin3 the Select Quartcrcd ia !1116'xf%' Iae' givinS e.nimr uoth flor oI rm beauty.

llcrc ir enotbcr lnrtance o[ the rteedilv iDcgsilg rcpuntioa lor roit wbich Suqtor Bmd tr ouuadv buildinq. Tf,c wordol--moirh mdoroot ol tha wh'o havc .mvloudr u*d il hu proiea a most profteble *imuhtor ol slcr+d olinarl Encni to-ihoc &alm'who oasids-it aa indirpeuble itro ol tlcit rcnits *ocL Thc rrdfc lcetw which m a port ol Supcrior Bnad unqhe tuic m dctr crphircd in ou intercrdng boo[,let wittca rpcielly lq dalm Yru opt will bc mt fre on rcqucc.

Ot what shall we qrotc?

SUPERIOR OAK FLOORING COMPANY

Helena, vl.rLansas

P*lfic Cut R.FwnlallPct

R A- BROWN.6046 Carlc Avc..ls Argclo

Who Reads Advertisements, Not How Many

Advertising must do more than be read. It must sell goods.

You can collect a crowd by shouting. To get reader attention is easy.

But do you care for such attention?

Whatever you sell is bought only by specific classes or groups of people.

The advertisement must select the people who buy your kind of goods.

So speak directly to the imminent buyer.

The average reader as such isn't the reader you want. It doesn't matter if he never sees your advertisement.

Advertising success requires expdrience, judgment, imagination and resourcefulness, as well as knowledge of publications, illustrations, type and ability to write. To know what to write is most imoortant.

Obstacles and hazards in life and in golf are

IS A CUSTOMER WORTH 48 CENTS?

An editor'ial by the American Multigraph Sales Co.

Note: This editorial zaas uritten by Mr. Lee Fleming of the Fort Smith Garment Company, Fort Smith, Ark., and-was not intended, as a lumbermeds article, but you will agree that it could well apply to our business, as wella as to the ready-tozaear garne. The article apfeared, in a bulletin from the American Multigraph Sales Company.

One big mail order house sold 65 million dollars more goods in L924 than they sold in 1923.

Another mail order house sold 122 million more than in 1923, making a sales gain of 32 per cent in one year.

The mail order houses value a customer enough that they send him a catalogue, weighing three pounds and costing at least $7.00. Besides this they send at least two special catalogues, or perhaps a total expenditure of $8.00 on each customer. They asked these people to buy, and they bought to the tune of 32 per cent increase in sales for this one house.

How much did you spent on a customer? You could have mailed him a filled-in personalized letter for 4 cents. You could send him one eich month in the year for 48 cents.

If it is good business for the mail order houses to spend as much as $8.00 in a year on a customer, isn't it safe and conservative for you to spend 48 cents a year asking him to buy, and telling him about the goods you have to sell?

You have the advantage of the mail order house. You can show the goods he is to get for his money. You have the advantage of the personal touch, you can talk to him, be friendly with him. As a rule your low operating cost makes up for the quantity buying power of the mail order house. You can sell goods for as low a price, and many times for less.

Make a mailing list of the people you want as customers. Spend 4 cents a month on each of them for a year and you will see why the mail order houses are growing. You don't need to out-mail the mail order house. Your chances are ten to one for getting the business if you will ask for it, as the mail order houses are asking.

fupa=Snea#

Triple-Sheath, the absolutely waterproofbuilding paper is the owner's insurance that his home will be adequately protected against dampness and cold.

Better give him complete coverage by supplying him with this good product.

the things that make the game worth while.

M B. PI PS LUMBTTAYAAD .}->/, LUMBLW.

N O StR. AUgec.t . ycru AINT GorNc1 r_o HANG mE oN ANy oF yQun ADUEPTI9ING CAMPAINg, NO_A.NQ lee.rrv \rp,pAlNr

UP, tlOoSE 9UILDIN-EQ- MODlEt=-ttOuSe NUER\I srN. T\II$\OUIN HArn_l' AilNY To_ty\ENY t\ar$m-sollE -Forys DoN-f

f$t'&\}tJtBSiHHitt"3'$S.N*$.X\}5"F"r.E$i\l burtDs \ urruu qET m\ s$\RE oF'Tr\E sb$lN-ess, so rllEl AlNt i -- I r I i; NQuSETiTSPENDIN ,1 \ sXif,. / | i nj+\- --:MoNEy ro Rrosrt ) -,,-.,1, _a r lllil l€usl,rEss.TllATsALL -A, -r r vl.%p,4 |ilil| -ffiic.ooo-gY;z:-

UITL, PT,PS BUILDINC STOBL - ST,RVICL

wE TIIANR YoU Ve.B.r_ t{tu(r{, ALFERT, FoR_RESER\nNq uiTHe spAce,rnYOUR tlolnE BulLDiNe gEcTlON,. V{E ARE YERY qLAD TO QO.OPERATE TNTTH YOU,AS \NE T\\\N\< T$C. NENS?APEE.S ]TN\E A \|ONDERFUU C\\A,NCE 'rO DO SOtr\E REALCONS-TRUCTIVE T\'QR-B. IN \ITE\Reor r{ruNrTtEs BY

€EqGr;euv-CuuNrnq r-F-ffi

S$SHil,st:ia."' dKi;r=Ul

gRcUoNS. wEurrule$Dut W t) :-

WWm,Hf.*

B *" [d S iB:Xt f:# t.'m h*Nv; urruu Be READy Tch(oRRour. .' jl#)r,um tr.ffi -fl

SOUTHERN PACIFIC HELPING ON SPECIAL TRAIN

Mr. R. B. Graham, Passenger Agent for the Southern Pacific Company at Los Angeles, has been in conference several times with the Southern California Committee appointed by President Pinkerton, to arrange for a special train for the delegates attending the Annual Meeting of the California Retail Lumbermen's Association, Fresno, October 30 and 31.

Mr. Graham has made a tentative line up for the train, it will be mpde up of all Standard Pullman cars, a Club Car, and will be fitted out in a manner to please, according to Mr. Graham.

The train will leave Los Angeles about nine p. m., the 29th, arriving at Fresno early Friday morning, allowing the passengers to sleep as late as they like. Breakfast will be served, oh reservation, at the Californian Hotel.

The return train will leave Fresno about 1 a. m. Sunday, arriving at Los Angeles about noon, carrying a diner for breakfast.

A great many have signified their intention of traveling on this train instead of driving as they had intended. It surely offers a splendid opportunity for the dealers to get acquainted, and at the special fare, offers an economy in traveling expenses.

PRESIDENT COOLIDGE IS VERY OFTEN ..IGNORED'' IN WASHINGTON

Quite frequently when President Coolidge desires to take a walk, unofficially, he mingles with the crowds on the streets of Washington and very few pay any attention to him. 'Those who happen to look his way probably wonder whether he is a book-keeper or a school teacher.

But when he is in the White l{ouse, or in an official procession, why, the whole multitude cheers and honors him.

Identification of things makes all the difference in the world in the viewpoint of the public.

The product you are selling, without any mark of identification, looks very much the same as any other product. It attracts no particular attention at all.

But when it is identified definitely by advertising as the product with certain qualities, then the public is interest€d and will buy it.

The trade-mark isvitally important inthe merchant's selling.It should always be in every display of the product, in every newspaper advertisement, he iuns, and shown to every prospective buyer.

It is like the White House to Presiclent Coolidge..

I saw him today, as I passcd on my way, On ttre doublc-decked bus, uptown. He still wore his smile of goodfellowship In his sparkling eyes of brown; His clean-cut mouth, and his square-cut jaw, And the way he wears his twceds, Mark him out as a man who wins- In his daily work, succeeds.

No chcapening "goo" on his rnanly head; His hair looks brushed and groomed; Thc kind you know is clean and sweetNot greasc-soakcd .and perfumcd. The kind of chap I can see in the Hunt Enthused in clean-played sport; Or, perhaps at Bridge at thc Racquct Club Smokin' Camcls-and deep in thoughtl

And, I know just how he'd likcly dancet He'd be agilc, and smooth with gracel No "brogan-shufflin"' for a man like thatTHAT goes with a 'tellybean's" faccl IIis vo:ce, I know, would be firm and low. And admirably modulated; Looking into your cyes when hc talksBrown eyes, animatcdl

Gec! But I'd love to meet that chap! 'Cause he's surely an Idcal Ladl And I see him 'most every place Igo- Thc Man on the camel Adl *uth M. Bennett.

Sciur,tifii Kiln-lDrykS

Pictuled is a Liln truck of hardnood lunbcr being pneparcd for manufacturc into "Evedarti4g" Flood4g. Note the prccautions for thorough ait cincrrlation-the center flue, the opcn qpacingr the system of stic&cts. 'Everlartinglt f,ooring ir ac ecientifically Hlnddd ar thc rtood urcd irr the f,nest fundtule.

NICHOLS & COX LUMBER CO.

GRAND RAPTDS, MTCHTGAN .^vr*m,*-

For 18 Years

..CHICKASAW BRAND'' OAK FLOORING har been a rtandard of Grade-Quality-Manuf acture

Manufactured By

llemphis Hardwood

Fl oori ng Go, llemphis, Imn.

And Dbtributed By

E. M. SLATTERY BRoadway 1496

315 Produce Bldg., Loc Angeles

GEO. C. CORNITIUS

Amer. Natl. Bank Bldg. San Francisco

SAMUEL R. NORTON Henry Blds. Portland

"How Otd Are You-Old Timer"

From the "Service Station News"

"How old are you, old timer?"

Probably going on 40 and thinking of easing up a bit ?

Think perhaps that hitting the ball around a service station is a young man's job.

You are right, it is.

The kind of snappy, efficient, pleasant service demanded by the public today is young man's work.

It all depends on your idea of youngness. Thereby hangs a tale that takes us to Shanghai.

Shanghai is the big shipping port of China. Ships of all nations make it a port of call and gather from its docks the merchandise of the Orient for the people of the world.

In late years, the Stars and Stripes have mingled with'and competed against the Rising Sun of Japan, the John Bull of the British Empire and flaring flags of Europe.

Competition is keen, fierce. Men who go' down to the sea in ships are not soft. It is a young man's game, this freight business.

About 9 o'clock one morning, a spry light haired bewhiskered youngster alighted from a Jinrikisha and entered a building given over to Shanghai shipping firms.

He walked up three flights of stairs, entered an office and introduced himself as Robert Dollar, an American ship owner.

Mr. Dollar explained that he was taking atrip 'around the world selling the service of his fleet.

"I have heard of Robert Dollar, of course," said the shipper, "but I never expected that he would ever personally pay me the compliment of calling on me for business.

"Mr. Dollar I want to tell you that I appreciate your call and a man of your age who will take enough interest to go around the world to make a business call can have my business any old day."

There is your Shanghai story. The day Robert Dollar of San Francisco made that business call he rvas 79 vears old.

HE WAS A GENTLEMAN

Farmer-Don't you see that sign, 'Private-No hunting allowed'?

Hunter-I don't read anything marked private.

USE MUCH LUMBER

"P. R." writes: "lfolv much lumber is cut in the United States each year and what is the lumber used for?"

"Which country uses the most lumber?"

Statistics show that the United States leads all nations in the use of wood. We consume nearly half of the world's cut of lumber and two-fifths of all the forest products.

From 25 to 28 billion board feet of lumber are used annually in the United States in building construction. Another six billion feet of lumber are made yearly into crates and boxes in this country.

One hundred million cords of fuel are cut annually from our forests.

We cut 5,000,000 cords of pulpwood fromour forests every year and still we have to import from Canada and other countries more than half of our paper and papermaking materials.

All told it is said that we take nearly twenty-two and one-half billion cubic feet of wood from our forests annually. This is equivalent to about fifty-three billion board feet.

Fifty-three kinds of manufactures depend upon wood.Exchange.

THIS LABE.L ON THE FAMOUS WHITNEY FIR FRAME

SIGNIFIESALLTHAT IS BEST IN FRAMES

INDIVIDUAL PULILEY STILE FRAME

PARTS FOR LLEYS

WINDO'W, DOOR, CELLAR F

CASING, BASE,INTERIOR FI H

CUT

,ANDED

Annual ConYention

Calif,ornia Retail Lumbermen's Association Hotel Californian,

Fresno, California

October 30th and 31st, 1925

PROGRAM

FRIDAY MORNING-OCTOBER 30th, 1925. BALL ROOM.

8:30 A.M. Directors' Meeting at Californian Hotel.

9:00 A.M. Registration of delegates on the mezzanine floor of the Californian Hotel, Friday, October 30th.

9:30 A.M. CALL TO ORDER, President C. W. Pinkerton, Whittier Lumber Company, Whittier.

INVOCATION.. .Rev. W. G. Flether, Fresno.

COMMUNITY SINGING

(Meeting will be turned over to F. L. Fox, VicePresidenl Southern District of Ass'n'), Fox-WoodsumLumber Company, Glendale.

ADDRESS OF WELCOME TO FRESNO, J. C. Ferger, Swastika Lumber Company, Fresno.

RESPONSE .... ...M. A. Harris, Vice-President Northern District of Association, Van Arsdale-Harris Lumber Company, San Francisco, President San Francisco Rotary Club.

CALIFORNIA'S UNFOLDING......J. C. Forkner, Forkner Fig Gardens, Fresno. Singing (all sing.)

MAXIMUM RESULTS AT MINIMUM COSTS IN FARM BLDG. CONSTRUCTION. (The relation of the lumber dealer to the farming industry) Max E. Cook, Farmstead Engineer, Member American Society of Agricultural Engineers, Agricultural Dep't. of California Redwood Association, S. F.

LUMBER STANDARDIZATION & DISCUS. SIONS, E. P. Ivory, Manager Trade Extension Dep't -Cal. White & Sugar Pine Mfrs. Association, San Francisco.

(Come prepared to discuss this subject from the floor of the Convention)

FIRE PREVENTION, P. E. Overend, Chief Engr., Northwestern Mutual Fire Ass'n., Los Angeles. (Noon Recess)

FRIDAY AFTERNOON, OCTOBER 3oth, 1925. BALL ROOM

1:45 P.M. M. A. Harris, Vice-President Northern District, Presiding.

MUSIC. CO.OPERATION. Ralph Merritt, of California, President, Sun Maid Raisin Grorvers Fresno.

GRADE MARKING & MERCHANDISING OF GRADE MARKED MATERIALS.

C. W. Pinkerton, President-opening the discussion. (Come prepared to present your views from the floor of the Convention.)

HOME FINANCING & BUILDING & LOAN C. 'Watson, Ass'n., San FACTORS ... ,.D. Metropolitan Guarantee Bldg. & Loan Francisco.

REPORT ON HEARING BEFORE INTER.STATE COMMERCE COMMISSION ON PROPOSED FREIGHT RATE ADVANCE ON BUILDING COMMODITIES .... A. Larson, Mgr. Larson Traffic Bureau, San Francisco.

LIEN LEGISLATION-MODEL STATE LIEN ACT PROPOSED BY U. S. DEP'T OF COM. MERCE ..Herbert Stone. Sec'y-Mgr. L. A. Bldg. Material Credit Ass'n.

FRIDAY EVENINCT-GO AS YOU PLEASE_

8:30 P.M. Hoo-Hoo Club No. 31 of Fresno will entertain giving us some surprise features-place to be announced later.

SATURDAY MORNING_OCTOBER 3lst, 1925 BALL ROOM.

9:30 A.M. ALL SING

CODE OF ETHICS..... ...C. G. Bird, Chairman Code of Ethics Committee, Stockton Lumber Co., Stockton.

Discussions from the floor on Code of Ethics.

BUSINESSS SESSION. Election Directors. Report of Resolutions Committee. Report of Treasurer. Report of Secretary. Report of Tellers Committee. ADJOURNMENT.

SATURDAY AFTERNOON, OCTOBER 31st, 1925, 3 P.M. BOARD OF DIRECTORS' ORGANIZATION MEETING.

6:30 P.M. BANQUET IN BALL ROOM, CALIFORNIAN HOTEL.

e:00 P.M. DANCING IN HOTEL LOBBY.

NOTE: The San Joaquin Valley Lumbermen's Club have donated two beautiful prizes which will be awarded as Attendance Prizes at the Banquet.

NOTE: Friday afternoon at 2:30 the Ladies Committee will take the ladies who do not wish to attend the convention sessions, to the Sunnyside Country Club for a social afternoon.

COMMITTEEON ARRANGEMENTS:

J. G. Martin, Chairman, Fresno Lumber Co., Fresno. Frank Minard, C. S. Pierce Lumber Co., Fresno. Ben Maisler, Maisler Lumber Co., Fresno.

CODE OF ETHICS COMMITTEE:

C. G. Bird, Chairman, Stockton Lumber Company, Stockton.

M. A. Harris, Van Arsdale-Harris Lumber Co., San Francisco.

LEGISLATIVE COMMITTEE:

J. H. Shepard, Chairman, Friend & Terry I-umbe.r Co., Sacramento.

C. G. Bird. Stockton Lumber Co., Stockton.

C. W. Pinkerton, Whittier Lumber Co., WhittierElmore King, King Lumber Co., Bakersfield. Frank Wright, Briy-Wright Lumber Co', Porterville.

PROGRAM COMMITTEE:

F. Dean Prescott, Chairman, Valley Lumber Co., Fresno.

J. C. Ferger, Swastika Lumber Cq, Fresno.

S. P. Ross, Valley Lumber Co., Hanford.

R. F. Wells, West Turlock Lumber Co', Turlock.

C. W. Pinkerton, Whittier Lumber Co', Whittier.

C. G. Bird, Stockton Lumber Co., Stockton. Frank Gibbs, Gibbs Lumber Co., Anaheim.

R. A. Hiscox. Hart-Wood Lumber Co., San Francisco.

Paul M. P. Merner, Merner Lumber Co', Palo Alto.

PUBLICITY COMMITTEE:

C. G. Bird, Chairman, Stockton Lumber Co., Stockton.

F. D. Prescott, Valley Lumber Co., Fresno' Phil Hart. "California Lumber Merchant," l,os Angeles.

NOTE: Registration of delegates will begin at 3 o'clock P. M., Thursday, October Dth on mezzanine floor of Californian Hotel.

RETAIL LUMBERMEN'S CLUB DIRECTORY

Central California Lumbermen's Club:

W. H. Falconbury, President, Falconbury Lumber Co., Stockton.

L. H. Elliott, Secretary, Valley Lumber Co., Lodi.

H. S. Fuller, Jr., \rice-President, Fuller Lumber Co., Lodi.

San Joaquin Valley Lumbermen's Club:

J. C. Ferger, President,

- Swastika Lumber Company, Fresno.

Elmore King, Vice-President, King Lumber Company, Bakersfield.

Frank Minard, Secretary, C. S. Pierce Lumber Co., Fresno.

J. G. Martin, Treasurer, Fresno Lumber Company, Fresno.

Sacramento Valley Lumbermen's Club:

L.H. Chapman, President, Sacramento l-umber Co., Sacramento.

C. D. Le Master, Secretary, 503 Plaza Building, Sacramento.

Lumber Association of San Francisco

Ben Reed, General Manager, Reed Lumber Co.. San Francisco.

Peninsula Lumber Club:

John Dudfield, Chairman of Board. Dudfield Lumber Co., Palo Alto.

Wm. Gray, Acting President. Gray-Thorning Lumber Co., Redwood City.

F. J. Kingan, Secretary, Cardinal Hotel, Palo Alto.

Orange County Lumbermen's Club:

Walter Spicer, President, Barr Lumber Co.. Santa Ana.

Stanley Clem, Secretary, Santa Ana Lumber Co.. Santa Ana.

"Sawdust Club" of Pasadena: Earl Johnson, President, Johnson Lumber Co., Pasadena.

F. L. Stokes, Secretary, Pasadena, California.

Los Angeles District Lumbermen's Club:

E. D. Tennant, Secretary-Manager, 514 Central Building, Los Angeles.

Santa Clara Valley Lumbermen's Club:

E. E. Young, Secretary, Pacific Mfg. Co., Santa Clara.

San Fernando Valley Lumbermen's Club: Frank Fairfield, President, Hayward Lumber & Inv. Co., San Fernando.

J. Rumsey, Secretary, Hammond Lumber Co., Van Nuys.

East Bay Lumbermen's Club:

F. L. Parker, President, Eureka Mill & I-umber Co.. Oakland.

W. B. Innes, Secretary-Manager, Central National Bank Bank Bldg., 14th & Fruitvale, Oakland.

Orange Belt Lumbermen's Club:

Roy Sandefur, President, Hayward Lbr. & Inv. Co., San Bernardino.

A. D. White, Vice-President,

C. R. McCormick Lumber Co., Riverside.

H. C. Pieno, Secretary, Bettingen Lumber Co., San Bernardino. The souvenir program, that will be published in book form. will contain a list of theretail lumber dealers of the state, which will be classified according to cities and towns.

The Significant Present

A true Vagabond uses what he has, right where he is.

He insists upon having his Heaven NOW.

He knows that by thinking he creates for himself either Heaven or Hell, so he thinks creatively and joyously and liberates LOVE generally.

The man who immortalizes each moment knows in the truest sense what immortality IS.

So waste no time dreariring of the rich life you might live in some other age, or in some other part of the world in the present age.

TAKE ADVANTAGE OF THE SIGNIFICANT PRESENT.

'Thomas Dreier.

A certain lumber firm that is rather infamous for its low salary methods to employees, and which employs a considerable number of men, prints the following on its salary receipts: "Your salary is your personal businpss, a confidential matter. and should not be discussed."

A new man, on sig4ing this receipt for the first time, added: "I won't mention it. I'mjust as much ashamed of it as you are."

MARY'S "LAMB''

Mary had a little iamb, His hair was white as snow: Poor Mary's lamb went broke at last, Cause Mary fleeced him so.

RHYMED SELLERS

A two by four

With several more

Is lying in your stack; You wonder when

You'll see the yen

It cost you, coming back. It never will, Believe me, Bill, Till after you are dead; Unless the stuff Is treated rough And built into a shed. It is n,o good, It's only wood With which your yard is filled; It isn't worth A cent on earth

Until it's used to build. It doesn't pay For you to say Bad words or to abuse it: A lot of tin

It will bring in

If you will rightly use it.

SOME PORK

Customer-Say, have you got any good pork?

Butcher-Good pork ! Say, I've got some pork that will make better chicken salad than any lamb you ever bought."

A FRIEND

What is a friend?

I will tell you.

It is a person, with whom you dare to be yourself.

Your soul can go naked with him.

IIe seems to ask of you to put on nothing, only to be as you are.

He does not want you to be better or worse.

.When you are with him you feel as a prisoner feels who has been declared innocent.

You do not have to be on your guard. You can say as you think, so long as it is genuinely you.

He understands those contradictions in your nature that lead others to misjudge you. With him you breathe free.

You can avow your little vanities, and envies, and hates, and vicious sparks, your meanness and absurdities, and in opening them up to him they are lost, dissolved in the white ocean of his loyalty. He understands.

You do not have to be careful.

You can abuse him, neglect him, tolerate him.

Best of all, you can keep still with him; It makes no matter. He likes you.

He is like fire that purges all you do.

He is like water that cleanses all that you say.

He is like wine that warms you to the bone. He understands. He understands.

You can weep with him, laugh with him, sin with him, pray with him.

Through, and underneath it all he sees, knows, and loves you.

A friend, I repeat, is one with whom you dare to be yourself.-(Exchange).

TEN dOOD RULES FOR HEALTH

Eat less, chew more.

Ride less, walk more.

Clothe less, bathe more.

Worry less, work more,

Idle less, play more.

Talk less, think more.

Go less, sleep more.

Waste less, give more.

Scold less, laugh more.

Preach less, practice more.

DIFFERENCE

Teacher: "What is the difference between ammonia and pneumonia ?"

BrightPupil: "One comes in bottles, and the other in chests."

Never MindAbout Your "Title"

Putting a Rolls-Royce name plate over the radiator of a Ford does not make a Rolls.

It will still continue to performlihe a F'ord. That perfonnance witl be Fordefrciency, and all right, but the car won't do Rolls stuff. It won't have any Rolls qualities.

We have often heard men who were dickering for positions in business talking most seriously about what their "title8" were to be. Thatpoint s€emed to dominate in their minds.

It always occurred to us at such times that the man had his business perspective somewhat out of adushnent. His success or lack of it in thenewposition was going to mahe his title, and no advance arrangement would be perman;nb either way.

If he were in the Rolls class he wouldn't be

Wunt So'mething DLfrferent

long in getting the name plate. And if he showed Ford speed, trhat's how he would be captioned.

A man soon classifies himself in an organization, and to put a fancy title on him at the beginning, onlyto find that he waa a "fliyver," wouldn't do him any permanent good, but simply lay him open to demotion later.

There are places for Rolls and Fords. Both perforgn efrciently in their places. Change the name plates, and the Rolls will still be a Rolls, and the Ford a Ford.

It is usually the Ford that wants to be called aRollsthat does the advance worrying about titles.

A man's PRODUCTMNESS determines his title.

Business cards of real California Redwood and Douglas Fir are quite a novelty, and we are receiving repeat orders from customerg who have tried them. The cards are the same size as the illuetration, are three-ply veneer, using the real wood, are very pliable and strong and command instant attention when ueed. Fine for wholesale salesman, for retailers, and they make an

appreciated gift for contractor customers. Use them this Christmas. Prices are, $7.50 tor 250 cards, $ | 0.50 for 500$18.00 perthousand. Lower rates on Iarger quantities. 'We can make deliveries in about two weeks after receipt of order. Printed any color, and with your own copy. Send for samples, or send order to The California Lumber Merchant, 3 | 8 Central Building, Los Angeles.

BAY DISTRICT HOO.HOO TO HONOR CAPT. ROBERT DOLLAR

A complimentary dinner in honor of Capt. Robert Dollar and the Pioneer Lumbermen of the Golden State, will be held in the Terrace Ball Room of the Fairmont Hotel, San Francisco, on Thursday evenihg, November 12. Dinner will start at promptly 6:19 p. m. There will be a special musical program and entertainment furnished by Kohler & Chase, the well known musical concern of San Francisco, under the persohal supervision of Charles Lamp. The Committee have arranged to have several prominent guests in attendance, who will also be on the speaking program.

Following the dinner, there will be a Concatenation. The committee are working hard to have a large class of Kittens initiated, and have announced that three special prizes will be awarded to the lucky members who bring in the largest number of Kittens. A prize will be awarded to the members signing up the largest number in San Francisco, East Bay, and Peninsula Districts.

The committee have been very fortunate in getting the services of Radio Statioh KPO and the entire speaking and entertainment program will be broadcasted starting at 6:30 p.m. Station KPO, which is operated by the San Francisco Chronicle andHale Brothers, is one of the largest stations in the west, so if you are unable to attend don't fail to tune in and hear this interesting program.

Tickets to the Dinner and Concatenation are $3.50 each. Reservations and remittances should be made to J. E. Martin, 900 Matson Building, San Francisco. The committee announce that further announcernents will be mailed in the near future.

The committee in chdrge of the general arrangemehts includes:-J. E. Martin, "The California Lumber Merchant," Chairman; Fred Roth, vicegerent snark, with J. H. McCallum; J. E. Peggs, W. R. Chamberlin & Co.; C. C. Stibich, with Frederick S. Palmer; L. A. Godard, Hendrickson Lumber Co.; F. W. Burgers, IJnion Lumber Co., and Chas. R. Wilson, Chas. R. McCormick & Co.

C. STOWELLSMITH BACK AT HIS DESK AGAIN

The many lumbermen friends of C. Stowell Smith, Secretary-Manager of the California White and Sugar Pine Manufacturers Association, are glad to hear that he has recovered from his recent illness and is now back on the job again. Mr, Smith has been on the sick list for the past several months but is now feeling fine again.

HUNTERLUMBER CO. ADVERTISE REDWOOD

Hugh Hogan, manager of the Hunter Lumber Co. and well known East Bay lumberman, who is real booster for Redwood has advised the California Redwood Association that they have recently placed a large sign at their yard advertising this valuable wood. In his letter to the Association, he states'-"QgJ appreciation of the value of Redwood has prompted us to have your'sign, advertising same, reproduced in original color on the face of our building at Shattuck Ave. and Oregon Street. The sign is 10 feet by 4O feet. The wordirrg is "IJse Redhn'ood, It Lasts. Let us Help You Build and Repair."

Humboldfs Sojtest Clear Redwood

SAN FRANCISCO

These concerns want your business

GEORGE c- CORNITIUS HARDWOOD LUMBER

/-ndrican Bank BuildinS, Sel Francirco

Tclephonc Garficld 129

Chickaraw .Brand OaL Flooriag

Elliott Bay Fir Panelr

Only cxclurivc wholctalc Hardrood conccrn on Pecific Coart

McDONALD LUMBER CO.

Firrt National BenL Building

San Francirco

Whitc and Suger Pinc Douglar Fir

P. O. Ccdar Rcdwood SPruc,c

Tclcphonc Garficld 336

Hemphill Leaves Sugar Pine Lumber Co.

Mr. John P. Hemphill, for several years manager of the Sugar Pine Lumber Company, Fresno, has just announced his resignation, account of ill health.

He is succeeded by Mr. B. A. Cannon, rvho has been acting as assistant general manager.

WHOLESALERS STUDYING COSTS

The National-American Wholesale Lumber Association through its committee on the "Cost of Conducting a Wholesale Lumber Business" is again actively at work with the membership in an effort to obtain reliable information as to what it costs'to distribute lumber at wholesale. This subject was discussed at considerable length at the convention at Atlantic City in March, and it was one of the outstanding features of the meeting, and in which thb members expressed a real interest. The reports received up to'the time of the meeting were most interesting and naturally showed a wide range of costs, dependihg upon. the different character of wholesale business reported, and because of *hich there is bound to be a wide spread. One factor, however, was outstanding, and that is the apparent difficulty of obtaining figures on a worthwhile comparative percentage basis, simply because there was such a lack of uniformity in arriving at the figures themselves. With this in mind, the committee has arranged with a firm of nationally known public accountants to examine into systems now used by a number of varying type of lumber wholesalers who are willing to co-operate, all for the purpose of recommending a basic accounting system which can be used by, or readily adjusted to, the requirementd of the average wholesale lumber office.

CHARLEY OWENS PRESIDES

The October first meeting of the Los Angeles Hoo-Hoo Club was under the direction of J. C. (Charley) Owens, of the Owens Parks Lumber Company. Charley is a Captain, for the Lumber Industry, in the drive being made by the "Southern California Movement," for a million dollar advertising fund.

He told the boys that the lumber industry has made a record in the drive, to date, in that it was the only one of seventy industries that had subscribed not one cent to the fund. He stated that it was an absolute necessitv for Southern California to do some advertising to counteiact the un-

R. C. WITBECK WHOLESALE

S outhern-HARD WOOD S-Northcrn

Bruce Oak Flooriag Maplc Flooring

l2ll9 Firrt Nationel Bank Bldg.

Tclcphone Sutter 2634

FOR SALE

favorable tales that have been broadcast throughout the country, and urged the men to do their bit.

Mr. Frank W. Heilman, Executive Manager of the Movement, made a short address, urging lumbermen to contribute.

Several guests were introduced, including Mr. George R. Christie, head of the Lumbermen's Reciprocal Association of Houston.

Wendall M. Brown, Los Angeles manager for J. R. Hanify Company, won the attendance prize donated by the "California Lumber Merchant."

PARSON SIMPKINDELIVERS SERMON OVER STATION KTAB

Over 500, which included a large number of the Bay District lumbermen and their friends, were present at the Tenth Avenue Baptist Church, Oakland, on Sunday evening, September 27,-when Hoo-Hoo Chaplain Rev. P. A. Simpkin occupied the pulpit and delivered his wonderful sermon on "Pea^ce, War ind- World Brotherhood." The entire church service was broadcast over Station KTAB, which is the fourth largest station west of Chicago' At the conclusion of his excdllent address he announced that through the effortsof James H. Allen of St. Louis, Past Snark of the Universe, that the first Sunday evening in September of each year was to be set aside by the Order of Hoo-Hoo, when- church services would be conducted by the Order throughout the country on that night'

Rod Hendrickson, Supreme Junior I{oo-IIoo, introduced the Parson and also gave a short resume of the purposes of the Order and what it was accomplishing for the lumber industry of the nation. During the services there was a special musical program.

LUMBER SALES OPPORTUNITIES IN THE FARM

Farm buying power this year (1925-26) is 7.7 per cent higher than the 1909-13 period and 10.5 per cent higher than the average f.rom 1922 to 1925, according to a recent announcement of the Agricultural Publishers' Association. Another reason why the farm field offers an exceptional sales opportunity is the complete national spread of farm prosperiiy. Farm cash income is now estimated, says this same auihority, to be several million dollars higher than last year's mark of $10,335,000,000 and farm buying is predicated on an enormous scale. Farmers are replacing their operating equipment, modernizing their homes and carrying out necessary building programs.

MANY LUMBER DEALERS ARE SEIIING

BALSAIVI WOOL

WHY NOT YOU? DEALERS FULLY PROTECTED

For care of epplieation BALSAM WOOL excellr all ingulatore now on thc market.

LIGHT IN WEIGHT

EASY TO LIFT AND HANDLE ST.ANDARD WIDTHS_NO WASTE FLEXIBLE_FITS ALL CORNERS CUTS LIKE PAPER DOES NOT SIFT OR LITTER

CLEAN AND SANITARY NO POISONOUS ANIMAL MATTER

"TLe Wood lnrulation Worth ltr Weight in \f,fool"

Specify BALSAM-I,VOOL for Labor Sazting

Distributeil by

Member Builders' Erchange of Los Angeles Main Ofice and Service Dept.

48(X) Wert Pico Blvd. - Phone tfrlHitney 1181 Lo Angclee

Yee, Sir-a Thios Has to Be

MIGHTY GOOD

-to be the best in its classl But that's just what we claim for this Filson Cruising Coat.

Not only claim it, but we know it, for we use a grade of mackinaw cloth manufactured for us rp*ial, and superior to any other made, Men! You need this Coatl For your health's sake as well as your comfort. ft's warm; it's water repellant; it's got a lot of class. In the following plaids: red-black; green-black; gray-black. Get it now and be happy all this winter-and nextl Complete Catalog H.on request.

Filaon Cruiring Coat

C. C. FIISON Co.

1005-1007 Firet Avc. Seattle, Waahington

Order one inch larger than white collar size.

,,FILSON CLOTHES for the Man Who Knows.'

Its

The Scope of this Organization and Facilities to Serve You

In the Island of Luzon, the most northerly of the Philippine group, this company owns its own timber lands-a tract of over 300 square miles-and employs some 2000 employees; owns upwards of 50 miles of railroad track and the necessary eguipment; maintains two ocean going steamers in addition to tugs, lighters, port equipment, etc.

Its mills are characterized by their modern American machinery and methods of logging, handling and milling.

Controlling our source of supply, we are.in a poeition to properly back up our guaranteed grades. Our trade marked specialties are

BATAAN

which closely resembleg and has many of the characteristics of the true Mahogany.

LAMAO

a wood similar to Bataan, but lighter in color.

BAGAC

much used in place of Teak, Iron Bark, Spotted Gum, Oak, Hickory, Maple, etc. Has remarkable durability under hard usage.

ORION

a wood similar in every way to Bataan, but much harder.

Ample stochs of this lumber, panels, veneers, flooring, etc., are on hanil in our Los Angeles yoil.

qibson Co.

MRS. B. F" DIXONVISITING IN MICHIGAN

Mrs. B. F. Dixon, wife of B. F. Dixon, the well-known Sacramento Valley lumberman and manager of the_ Dixon Lumber Co. at Lockford, is spending the month of October at her old home in Kalamazoo, Mich., visiting with relatives. Before returning home, she also plans on spending some time visiting in Minnesota.

F. J. GARLAND A SAN FRANCISCO VrSrrOR

F. J. Garland, manager of the Chas. R. McCormick Lumber Co. yard at San Diego, spent a few days during -the early part of the month at the company's San Francisco office bn business matters.He reports thatthe luryber demand in San Diego is good and thit they have enjoy'ed a good year in his section.

FRED HOLMES SOJOURNING IN HUMBOLDT COUNTY

Fred Holmes, llolmes-Eureka Lumber Co., San Francisco, is.on a two rveeks' trip toEureka. Fred expects to spend some time at the company's plant, but during his-sojourn among the Redwoods, he hopes to find a little tirne to get out his rod and line and do some fishing.

R. T. STONE SHOT DEAD T'ROM AMBUSH

R. T. Stone, San Francisco lumberman, was shot through the heart and killed on September 27 by a mysterious assailant who fired from ambush, while he was escorting his wife and a friend through his plant at Forest Hill Divide' about twenty miles north of Auburn. Mr. Stone was the general manager of the Alta Lumber Co.

LUMBERMEN'S RECIPROCAL ASS'N. ADDS TO L. A. SALES FORCE

Mr. P. (Pat) Houston, formerly connected with the Houston offices irt tne Lumbermen's Reciprocal Association, has'transferred to Los Angeles where he will work with Mr. Tad W. Jacobs, in the sales department.

ELMERMATTOX AT DELHI YARD

Elmer Mattox, assistant manager of the West Turlock Lumber & Mill Co., Turlock, is looking after the interests of the company's branch yard at Delhi during the absence of Managei EjT. Co"l::_yf91""r is in the east.

BOB FIRMSTONE

RETURNS TO SAN FRANCISCO

Bob Firmstone, well-known San Francisco lumberman, has returned to the Bay after spending two months touring through the East. He-reports ihat hehad a.wonderf ll.trip and is"now ready to get back on the job again. Mrs. Firmstone accompanied him on his triP.

PaneIs Doors

MORR|IL and STURGI0N tUMBtR 60.

Portland, Oregon

EXCLUSTVE SO. CALIFORNIA SALES AGENTS FOR H^A,RBOR PLYWOOD CO.

Hoquiam, WarL. Manufacturcrr of tGrayt Harbot'' Ycllos Fir Lamiaatcd Penclr

KNOX & TOOMBS

Hoquiam, \f,ferh. Menufecturcn of Vcrticel Grein Fir Doorr

Can Make Prompt Shipmcnt Straight or Mixed Carr of Panelr and Doorr

Alro Fir, Hemlock, Spnrce Lumber

Lor Angelcr Rcprcrcltativc w. w. wILKlNsoN

l2l4 Inrurancc Erchangc Bldg. Phonc TUcker l{31

Exclusive Sales Agents for Northern California tor

D()UGTAS FIR RIDIY(}()D SPRUCI

GERLINGER LUMBER CO._RAIL

Portlarrdr Oregon

METROPOLITAI{ REDWOOD CO.-RAIL Metropolitanr California

NETTLETON LUMBER CO.-CARGO

Seattle, \ilarhington

FifeBuilding, San Francirco

\ryHOLESALE DOORS RK w. MA L AR L

6493 STANFORD AVENUE LOS ANGELES

THornwall 8244

E. do Rcyalcr

H. B. GrEGr.to!

REYNIER LUMBER CO.

426-l?3-130 Sente Merina Building il2 Markct Strcct SAN FRANCTSCO

WHOLESALE Fir end Rcdwood Lunber

Trcatcd and fJatrceted Poler end Piler Califoraia Sugar and Whitc Pine Lumber Split Redwood Ticr, Portr, Grape Stakcr, ctc.

Sawn Rcdwood Shaker and Shingler

PORTLAM), OREGON, OFFICE

Northwettem Ben& Bldg. Our rcprcrentatives in Southern California arc Wllliur and Cooper, 2[5 West Sixth Street, Los Angelcr

DIMMICK LUMBER COMPANY

PACIFIC COAST LUMBER

CAR ead CARGO

RGDrcrcrtrtlvGa Port Orlord Tyhltc Ocdrt StG.tGr! lltlltG Ocdat- Oo. Irouglrr FlhgDrucc-Ecnloct Urrrllcld' Orc-o: n. r. f-ofiroi'r,ri6ci Cc. R.d Ccdrr tLhSlG. tooqllllc' Orc.iol Gcdar Polcr rral Pllbai

Southcrn California Dirtributor: WHITMER, JACKSON & CO. Albuqucrquc, N. M. NICOI.AI DOORMFG. CO. Portlandl Orcgon

MY FAVORITE STORIES

81 lack Dionnc

Age not guaranteed-Some I have told for 2O yearsl-Some less.

And Yet He Was In Trouble

There had been another of those horrible mine explosions, deep down in the bowels of the earth, many of the minors were missing, and, when the fumes had begun to clear away so that rescue parties could begin their work, lifesavers began rapidly working through the many tunnels of the mine, seeking the missing ones.

One rescue party proceeded down a branch tunnel for some distance, and came to a point where the shaft was completely obstructed with fallen timbers and earth. When they came to the obstruction they shouted loud to discover if there were any alive on the other side, or in the wreckage, and, to their joy, heard a muffled reply from somewhere inside the debris.

Getting in as far as they could, the spokesman of the rescue party attempted to find out who it was that answered, and what was his conditio4.

"Who are you?" he called as loudly as possible.

"Mike Hennessy," came the reply.

"Are you hurt?"

"Yes, I'm pinned down by some timbers that are gradually crushing the life out of me," groaaed the sufferer.

"Are you a married man?" asked the rescue worker, so that he might make his report on the discovery.

"No," replied the imprisoned one; "THfS IS THE WORST FIX I WAS EVER IN.''

When you write a business ad, put at least ONE thing that will stick in the mind of him who reads.

OREGON PINE WHITE PINE

H. B. Maris Panel Cornpany

735 Third Street - San Francisco Douglas 6406

HARDWOODS PORT ORFORD CEDAR

MEYBR & HODGE

itif0 Chapman Building, L'c ^Angelcr Phone VAndike 4912

REPRESENTING RELI^ABLE MILLS FOR-

LUMBER DOORS PANELS

WE Offer

WISCONSIN HARDWOODS

Ash - Birch - Maple - Elm - Basswood

Either air dried or kiln dried.

Can be shipped in straight or mixed cars with "KORRECT-MAKE" Birch and Maple Flooring -the world's best.

KIIEELAllD-tcLURG tUil BER GOilPAlIY

SHIPPING BOTH CARGO and RAIL

MEYER &

HODGE

MuruALrrY rs:

Phillipr, Wirconrin

Morre, wis. Millr at philipr, wis.

\f,/eetcrn Reprcrcntativc

Jerome C. Gripper

756 South Spring Strcct t"' tl","ji.'; fflrornir

"Co-operation uhichseefts fo benefit all parties in proportion to their contribution to the results obtained."

TO REDUCE THE COSTREMOVE THE CAUSE!

Lloyd Harris Continues to Lead in Redwood Contest

Llovd Harris, San Francisco and Valley representative of thi Holmes-Eureka Lumber Co., isstill leading the Redwood salesmen in the Redwood Contest. He is having keen competition and during the past.two weeks was hard pressed by several ofthe salesmen inthe southern part bf the staie. Among the many things of interest that he has sent into the Redwood Association Office at San Francisco, is the following letter: HoLMES PUnPxa LUMBER CoMPANY San Francisco' Calif. October 9, 1925. Calif. Redwood Assn-, 24 California St., San Francisco, Calif.

Gentlemcn:

ATTENTION MR. HAMMATT

Mr. Mathews of Kicrnan-Hubbard Lumber Co., Oakland; advises me that onc of his main contractors, who contracts for homes $10,000 and up, informcd him that the general public and thc architect arc bccordng vcry interestcd in the use of Rustics and Sidings, and brcakins away from the stucco homes.

SomJof ttrise people are breaking away becausc they wish to be "Different"; othcrs because they figure it is a bctter value in Sidings.

Mr. Mathews stated he was sofircwhat surprised that such a call ehould bc made so quickly for Sidings, as hc figured it would take about a ycar morc beforc they would break away from the usc of stucco. Hc also statcd that it was to the contractors' advantagc to usc Siding because then'he would have the building complete in his own hands. As it is now, he is only handling the lumber, which is the frame and finish; while thc whole outside goes to a sub-contractor for stucco, who chargcs vcry high ratcs per day and of coursc

E. K. lVood Lumber Co.

N. 'rtY. Bank Bldg. Po*land, One.

Wc Spccialize in Graye Harbor OLD GROWTI{ YELLOW

FIR Finilh and Vertical Grain Flooring.

lf you like extra good quality Red Cedar Shinglec we can fumish them.

takes up some of the profit; also adds considerably to tfie risks of the contractor.

But, with the use of Sidings, the sub-contractor would be eliminated and completion of the buildings would be entirely in the contractor's hands, by means of which he would secure a greater profit and have the building completed under onb supervision-

The above information was given to me by Mr. Mathews, without solicitation from me. Mr. Mathews is very much interestcd in pustting Redwood Siding, as he fighres it is a bbtter. job, financially, and economicalty, and also from an architectural point of view.

IHL W.

"""iidift fJ3rr*r*o

By Lloyd Harris.

LUMBER co.

R. F. Hammatt, secretary-manager of the Redwood Association, has returned to San Francisco after a four weeks' trip spent in calling on the lumber trade of southern part of the state and the Valley territory. While calling on the trade, he says that he found the retail trade very, much enthused over the Contest.

C. W. BUCKNER A CALIFORNIA VISITOR

C. W. Buckner, Portland, manager of the door and industrial department of the Morrill & Sturgeon Lumtrer Co., was a recent California visitor on busihess. Mr. Buckner was calling on the trade in the Los Angeles, San Francisco Bay, and Valley territory, and spent nearly a month in California. He was accompanied by Mrs. Buckher.

Fruit Growers Supply Company

Manufacturerl of

C,alifornia White and Sugar Plne Lumber Milt et Suranville and Hilt' Cd.

l5O,(X)O,OOO Fc€t Annud hPacitY

B. W. ADAMS, Mgr. Saler Dcpt.

First National Bank Bldg. - San Franeirco

Dirtributing Agenb for Clrrl-Niclcrron Lurobcr Co' Evcrctt, !V'arh.

Dcmprcy Lumbcr Coo Trcomr, Werh.

Dcfiancc Lumbcr Co' Tecomen lYuh.

Bernct Lumbcr Co, Vencouvcr, B. C. lYhitncy Co., Geribaldi, Orc.

Littlc Riva Rcdwood Co, Hunboldt Bry.

For Donlcy

OI]R ADVERTISERS

ANNOUNCEMENT

During thc annual rereion of thc Pacific Logging Con. grere end Logging Mechinery Equipmcnt Exhibition, Scattlc, Warh,, Oct. 2t-31, 1925, wc will cxhibit THE SOUTH BEND At Booth 59

We cordially invitc you to virit ur end exanine the meritr of our production.

The South Bend Spark Arrester Co.

Office and Factory, 766 Sevicr Sto Portland, Oragon Califonria Agentr: W.H. WORDEN CO., San Francirco

For Loconotivc EngilcrScrio $L

WANT ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who Wants to Hire

Rate: 82.50 pet column inch The Fellow Who Wants to Be Hired

WANTED

Manager for retail lumber yard in Arizona. first class man. For particulars address Box California Lumber Merchant.

WANT TO BUY YARD

Must be A-71, care

Wanted to buy retail lumber yard, 20 to $40,000. Address Box ,4'-66, care California Lumber Merchant.

WANTS TOBUY RETAIL YARD

Wanted, to buy retail yard Southern California, twentyfive to fifty thousand investment. Address Box A-65, care California Lumber Merchant.

A SOUTHWESTERN REPRESENTATIVE

The Louisiana yellow pine mill which I have served as sales manager for the past several years has recently cut out and left the field; I am now without a connection and want to get in tou.ch with some high class operation who needs a high class representative in the Southwest.

In executive positions for fourteen years on the Retail Yard and nine years at the mill privileges me to feel that I krrow lumber from the stump to the consumer 4nd f know the Southwestern trade as well as anyone could knpw it. If you are selling Texas, Louisiana and the Southwest, I can increase your volume of business.

If you contemplate entering that market, I will open an office for you a4d introduce your products in that territory. I would like to talk it over with you and, if you are interested, will be pleased to have you address me: C. B. M., care Gulf Coast Lumberman, Second National Bank Building, flouston, Texas.

NORTHERN BUYER

Young man,27, now employed by large rail and cargo wholesalers, would like to represent California concern as buyer Oregon and Washington. Thorough experience lumber game, office and outside. Now located Portland; know mills this district. Accept small salary or commission until satisfactory volurne developed. Address Box A-79, care California Lumber Merchant.

WANT TOBUYLUMBER YARD

forcash. Must be in good location. Information will be held strictly confidential. Hayward Lumber & Investment Co. P. O. Box 155, Los Angeles.

PLANING AND SASH AND DOOR MILL FOR SALE

Ifave one of the best propositions that has ever been offered in this state. A busy sash and door mill doing work for all the yards in a town of forty thousand, in addition to a general planing mill business. Has always shown a profit. We own land and buildings and two partners will sell their entire interests at a fair valuation. Total investment about $80,000. This will stand strictest investigation. Address Box A-77, care California Lumber Merchant.

OPPORTUNITY FOR YOUNG MAN

We need a bright young man, between 2l and 30, active, experienced in lumber office work, able to use typewriter, estimate and do general office routine work. In California's best town, splendid living and working conditions, and to the right man who wants to start right and make good, we will offer good prop- osition. Address Box A-78, care California Lumber Merchant.

PROPERTIES

?ractically (lear Higb percentage of door cuttings

,W,,futsays

IncltN.3 Clear Varied tbich,nesses and widths

"No.3 Clear, next to No. L and 2 Clear, is the highest cutting grade of California White and Sugar Pine. It consists of lumber that is generally clear, but contains one or more defects or blemishes of a nature that keeps it out ofthe Select grades.

"The grading rules provide that No. 3 Clear shall contain not less than 7o% of No. L door cuttings. Not over two muntins are included in any one piece,and pieces containing muntins only are not admitted. By'No. 1 door cuttings,' I mean cuttings practically free from defect, and of the proper size and shape for use in the manufacture of doors.

"Inch No.3 Clear, requires the same percentage of cuttings, but sizes are based on suitability for use in trim and cabinet work. ' Sizu

"No. 3 Clear comes in thicknesses from 414to 1614.Itis dressedto standard sizes of this Association.

rvl-rich conforn.r to r\nrerican Lunrlrer Stanclarrls for l.'actorv l.unrber. \\riclths are frr,rn i inches u1r. ancl u'ill orclinaril_v be found <lrritc u'ide. I-engths rrrn 6 feet anrl longer, n'ith a higlr percentage of 16-foot.

Uses

For "This grade of lumber finds its planing most imponant use in the planing mills and mill. It is purchased by large manuretail facturers of sash and doors to suDTarcls ply the highly desirable stile cu'ttings.In the planing mill it is often ripped and cross-cut for trim, moldings and cabinets. The retail yard will find this a suitable grade to carry for the pattern trade and for the carpenter or contractor who builds some of his own frames, small doors, or interior cabinet and shelving work on the job.

Have you our book of grading rules ? If not, write " Cal " Pine for a copy, it's free.

"No. 3 CLear is the highest cutting grade"

d

Satisfaction comes from selling aproven product. Dealer, owner or even a roofing contractorcannot always tell from appearances how durable roofing may be. The material usedin manufacture is the most important thing. "Weaver" Roofing is made from the best -it pays to sell and specify "'Weaver" Roofing.

WEAVER ROOF COMPANY

ManaJacturers

2440 East Eighth St. Los Angeles BRoadwav 0784

Syloester L. Weatter, Prcsident