The California Lumber Merchant - December 1930

Paul Bungan sdy.rttChristmarwasalways a great day when I was a kid. We had pie for dinner. Mother made tfiepie by puttingtwo pancakes togettrer and tewing them around the edges with red yarn.tt

nN October rstthis Company resumed the manufacture of Port Orford \-/ cedar lumber, and its Bay Point yard will always have available for immediate shipment a complete stock of that specialty product.

Our large Oregon timber holdings contain a sufficient amount of Port fford cedat to assure our curtomers a continuous supply for a great many yearit to come.

Port Orford cedar is logged by us in long lengths, enabling the production of unusual special cutting orders for which prompt delivery can be made from this yard, viaour six day steamer service from Coos Bay. &nd for our booklet of grading rules and firm prices.

Goos Bay Lumber Go. B"y Point, California

fMille at Mareh6.eld, Oregon]

THE CALIFOR}.IIA LUMBERMERCHANT

How Lumber Looks

Douglar Fir-A total of 3O3 mills reporting to the Wert Coart Lumbermen'r Alociation for the week ended November 29 operated at 39.13 per cent of capacig, ar compared with 44.46 per cent of capacity for the previou week and with 65 per cent during the early part of 1930. The rharp decreare for the week ended November 29 te fects the chutdowns rnade on Thankrgiving Day. During the two preceding weekr t[ere nrillr operateil at the lowert per cent of capacity recorded since tte weekr in which the Fourth of July and l,abor.Day holidayr occurred.

Mill inventorieo hive been reduced 5.61 per cent during tte part 27 weeks. Continued reduc{ion of production from now until after the Ne*v Year ir anticipated by the Arcociation, and finther decrearee in inventoriet are expected. Stocks are badly broken with popular yrrd itemt increaringly difficult to obtain.

CaUfonria wholeralcru report that they are expericacing difficulty in buying lumber at the milb at t[e prevailing California pricer. Further curtailment at the Fir milb which hao been planned for sone time is now reported put into efiect and it b expected that produc{ion for tte balance of the year will be at a very low ebb. Eart Coart cargp pricer have advanced from SOc-$l.fi). Uneold rtoc,kr on the public docks at San Pedro totaled lO'148r(X)O feet-on Decimber 1O. A recent suney of t[e unrold rtockr at San Pedro showed about one-t[ird of thir rtock undesirable and not readily ralable. 54 lumber vearelr in the California rervice are laid up.

For the week ended Novembcr 29, 6c CellfcaL Rc& wood Arrociation reportcd prodoclio frm 12 nilb s 4r?35r(X)O feet, ahipncntr 4r4?9r(m fcct' aDd "ndq-t 4'' 854,OOO feeL Th; Cafifortia Whitc & Sugar Pinc Menu' frctnrcrr Alsocbtion for the wcc& codcd Novcobcr 29 te ported produc{ion ttom 24 nilb er 1,2'374r|0/0|D &"e tF meotr l6r2OOr(XX) fcct, and ordcn l5rl6l'fln fGGL Thc Cdifornii dcnud for Plnc end Rcdrood b kccpig q fahly well for thir relron of thc ycer, and it ir expected rtft production at &e milr will be frrther crrtaited during thc holidaYre$on' * * + * * rF rF

The current rcl,ationrhip of rhipncotr ad orderr to Pro' duction for the 6r* 48 weckr of 1930, ar reportcd bv 6c reg'onal arsocbtionr to the Natioorl l-mbcr DlenilecEtrr Arcociation, followr:

Wert Coast Lumbcrmeo'r ffiion 6' ?31,381 M feet: Shipmcnb 6,5?3'3E4 M fccf; Ordcn 6' 571,698 M feet.

C"mornin White and Susrr Pinc Mrndecrrcnr Arocirp tion-Production 887,334-M ftct; Shbn* 929,0@ ll feett Orden 9111666 M fect.

Caffornin Redwood Arochtion-hoduction 3fq?OO M fcet; Shipmeotr 2E9,237 M fcct; @"q 2g0,f7 !! l"* Sodh.tn Plne Asociationhodu.don 2r572rEruu- n feet; Shipncntr 2,43E,416 M fcct; Ordcrr a3q7^63 MJGGL fotel-Hardwoodr-Produaina l,?73,6t1 M ftcr; Shb ments 11674,20Z M feet; Adcrr lrtlt2r6t4 M fcct

Lumber Firms in Proposed Change of Offices $10,000,000 Merger

Negotiations are under way for the merging of three large lumber concerns, Raymond Lumber C_ompany, of Raymond, Wash.; Lewis Mills and Timber Company, of South Bend, Wash., and the Willapa Lumber Company, of Raymond, Wash., according to L. C. Stewart, manager of Sudden & Christenson, San Francisco, which concern has a substantial interest in the trvo first named.

Conferences between the lumber companies and the Weyerhaeuser Timber Company, with which negotiations are-being carried on for a large timber area in Pacific County, Washington, have been held over a period of some weeks, and Mr. Stewart believes that the deal has a good chance to be consummated.

Property involved in the deal is said to be worth more than $10,000,000.

No'change in the policies of the various companies -is contemplated. If the merger goes through, operations will continue after January I under a new corporation name.

J. H. Baxter & Co. recently moved their San Francisco odces to 333 l\Iontgomery street. They formerly were located at €5 California street.

H. H. BARG RETURNS FROU EUROPEAN TRIP

H. H. Barg, Barg Lumber & Shipping C-o., San Francisco, spent December ll in Los Angeles- while en route to San Francisco follorving a five months' business trip to Europe. Il{r. Barg vislited Fngland, -scotland, Ireland, Franie, Holtand, Germany and Denmark.

W. G. KAHMAN VISITS SOUTHLAND

W. G. Kahman, Il{cCloud River Lumber Co-, San-Francisco, spent a few days in I ns Angeles- around the first of the month conferring with L. S. Turnbull, the company's Southern California -and Arizona representative' He also took in the Notre Dame-U.S.C. football game on Dec' 6'

Subrcription Pricc, $Z0O t Gf Y.rr Singlc Copict, 25 ccatt cech.

CAL..

The B^E,ST STAINED SHINGLES

money can buy . . . at no increase in prices

FVER since we first announced - the- new Creo-Dipt Stained Shingleso letters have been pouring in frorn dealers all over the country telling us what an outstanding irnprovernent we have made.

Frankly, we havebeen arnazed at this response. But we can readily understand it, because the New Creo-Dipts have actually been irnproved in two separate and distinct ways:

l. NEW UNIFORMCOLORS-LONGER LIFE. First the New Creo-Dipts are stained under pressure in patented Creo-Dipt staining machine. Then each shingle is individually re-coated to force greatest possible arnount of stain deep into the wood, and to keep all pronounced variations in tirnber frorn showing through. The New Creo-Dipts are twice as durable as ordinary shingle's.

2. NEW DUSTPROOF CARTON. The New Creo-Dipts are now packed in special dustproof cartons-sealed against dust and dirt, frorn the lactory to the job. No waste-no broken shingles-you cansdll every carton.

If you haven't already seen the New Creo-Dipts, let us know at onee and we will send our nearest representative around with a carton.

CREO-DIPT

CREO.DIPT PRODACTS

CREO.DIPT STAINED SHINGLES

CREO-DIPT BRUSHCOAT STAINS

CREO.DIPT DIXIE VIIITE

HANDI.IRONING CABINET

CREO.DIPT WEATHERPROOFED

BUILDING PAPER

HANDI.WOOD

CREO-DIPT CO. OF WEST COAST

lllB Leary Vay, Ballard Station, Seattle, Vash.

Srrn Francisco Distributor

SANTA FE LUMBER COMPANY

16 California Streeto San Francieco, Calif.

San Diego Distributor

WE ST.KINGPETERSON LUMBER CO.

Weet Atlantic Street, San Diego, Calif.

BY

P.A. DAME

Wertern Sales Managgr

Mayflower lfotel, San Franciaco, Calif.

Factories:

North Tonawanda, N. Y, Clevelirndo Ohlo, Minneapolis, Minn., Kaneas CityrlMo., Seattle, Waeh., Yancouver, B. C.

Varehoutes or Sal.ee Ofrces in all principal citics

Vagabond Editorials

By Jack Dionne

Just picked up and read a Christrras advertisement of a lumber- manufacturing concern, the Hillyer-Deutsc'h-Edwards Company, of Oakdalg Louisiana" and the wish expressed deservis wide exploitation. Hert itis' Grab it' Use it. Its philosophy will help, right now:

"Look forrard-nPt back, Look uPward-not down. Have faith in Your countrY and-Lend a hand."

't'trF

"Can't" is a big word. I remember a year ago watching the head oi"a mammoth corporation known the length and breadth of the land and whose stock is quotcd on the stock exchanges-a name of such worth as to be one to conjure wittr Uottr for possessions, character of operation, etc' (Understand, this was NOT a lumber corporadon)' The mart ket had broken, and this man was in a brokerage ofice buying stock of his own corporation in great gobs' "Tl" .rio" of this stock is so gtbat it CAN'T go lower," was tte opinion he freely expressed. If any man on earth should 6ow the value of his own business this man should' Yet that stock has been. steadily slipping for a year, and is now a hundred points 6elow the point he said it COULDN'T go. "Can't" is a hard word to monkey with'

For the past year' in cvery line of business and in evcry part of this country, the things have been happening that ihey said,couldn't happen. But the "can'ts" didn't stop the doinward rush. We;ve becn on rock bottom for some time now. A wise economist has said that business depressions are either like the capital letter "V.", turning sharply upward from the low level, or like the letter "If"' rising slowly, and with a fat space at the bottom' The country has been on that fat space some time past' It is time for the upward turn. And the New Year may well be expected to bring it about. And, like the side of the letter l'IJ"' it should turn straight upward when it does'

On every side you hear the pessimistic questioner who asks-"But what is going to MAKE it turn upward?" Just the same old boy t ho tt""et sees the city because the high buildings are in the way-never sees the forest because- of it " ar"i. The same fellow who always asks that question -and-like the Devil the Carpenter cast out-his name is "Legion"-never rcould tell you when times were good' whfthey were. Yet now he thinks he ought to be able to unierstand why they should get good' The answer is simple. Modest ind conservative prosperity is with this

nation a normal condition- Wc soesd bigb abovc noEErL We took a mighty tumble. Wc fcll away bclm normrl And it will b€ only normal for ur to rcturn to e level ol decent and consentative proapctig, iust as watcr sGGb il! level.

r*a

'Wc're going there. And wc're going there goon 'And when we get ttrcre Mr. Pessimistic Questioncr won't bc able to understand how it happcned' any norre tharr he nw understands why thiags shorild improva But tbat docsat rncan that the lumbcr industry is going bacL to ridc the crest of the wive for an indefnite Pcrlod, whilc wc blor the whistle and shovc tJre logs hard against ttc saws. WCrc going to get what we descrvc, what we GrGstG' what wc build, and what we hang onto. I

Don't you know ft31 rnrny mco in tbc Palt tso yctlS have raised the question of rvhcthcr thire lumbcr itdutrt isn't a waning+ dy'ng-indrutrt? Aod wirc mca too, not feather brains. And the anrrcr ir up to tbc lqmbcrmen ttenselves, and rot uP to Damc Fortuae. Aa a matter of fact Dame Fortrme has dwayr bccn inordinetcly Lind to the lumber industry-kindcr tben it har crct dc*twcd. Let me draw you a fictur;, f.ou.hrmbcr follr-

Thc otter day I drove through a rcrice of bE oil f,.|dl First we drcvc ttrough fieldr tht hrve bcco wclin3 lc ten or more yGars. Every dcrricl in tholc 6clds rcrc o[ wood. And some of tbosc dclricls I loolcd at bavc boco stan.ling right there glving lcrvhc fc more tben twcatll years. Thco we cana to Eos! seccot 6d&' aad we tett a mi:ture of dertichs, wood and stccl' vith thc ltccl dminrting in tte newer parts of P"j*

Then we drove tbrough o oil f,cld tbat har catircly sprung up in the last couplc ol ycars. THERE.IS NOT A WOODEN DERRICK IN THAT ENTIRE FIELD. There ttrey are, hundreds utrnn hrmdrcds of dcrricls filling the territory as cloac togetha as the hair on a dog's bacl' And NO wood. * r *

I think some of the men who havc bccn guca3ing tht lumber is a passing industry must havc takcn some ruch ride as I did, and seen this change from a occ bugc oosumer of wood, to lW/o consumption of rtccl- I. !0GGl better for the purpose than wood? Is it mott p'recicel? Is it more economical? I DOlfT BELIwB IT. Thc. is only one answ6. The stecl dcrricl it bcisg bcttc u'

(Continued on Page 8)

Vagabond Editorials

(Continued from Page 6.)

chandised than the wood. And in hundreds of other lines where wood was once a dominant material, other materials have crept in. And in the large majority of those cases the only superiority posseised by the successfrll competitor in the field, was superior merchandising.

To doubt it is to doubt your own sight, your own understanding. I talked the other day with a man who has spent his whole life manufacturing lumber. Two years ago he quit the lumber business and went into the business of prbducing a new commodity, a soft drink, that of course is sold to consumer. This present year this ex-lumberman spent $700,000 for advertising for his new product. It is progressing wonderfully. With stocks generally going down more than 50Vo his stock has mofe than doubled in value. He said to me: "I have waited until I am more than sixty years o'ld to learn the value of advertising. In the lumber business I advertised because it was one of the necessary evils. I never considered it any important part of the business. And now I find myself in a position where I am depending 100/c on my advertising to produce and spread my business. I will spend a million next yeaf' and increase, as we open new territory. I have finally found out that advertising is a great and useful power, but I never even suspected it while t

in*the lumber business."

The lumber business has never learned. When I say "advertising" I don't necessarily mean printet's ink. I mean any intelligent and constnr,:tive effort that helps create a market for your product, whether it be direct contact, research work, engineering wodk, or what route is necessary to make people want and buy your stuff.If lumber had been properly merchandised, those modern oil

fields I visited would NOT bc built entirely of steel. Not by a whole lot. And if it were properly merchandiscd lumber would NOT b€ replaced evcry ycar by innumetiHe commodities of lesser o".j. . *

The lumber industry has suffercd only for its own in*tion and supineness-not for its lack of vduable goods. In many individud cases lumber merchandising has bccn splendidly attempted. But it is the industry as a wholc that has been a drag anchor on its own ship. No chain can be stronger than its weakest link, and the merchandising of the industry generdly l**0":" pitifully inadequate.

It might be suggested that at this approach to the holiday season I might quit berating the industry. Not so.I berate the industry because I love the industry. And I be lieve that this is a good time to point the way to better times. With no more effort than has been manifested in the past toward creating and establishing its own prosperity, THE LUMBER BUSINESS WrLL UNQUES. TIONABLY CONTINUE TO DWINDLE TOWARD NOTHINGNESS. There is absolutely no doubt about it No student of lumber "tt ""_* debate the matter.

Instead of uttering platitudinous holiday wishes at this time, it seems more fitting to quote the old colorcd preachcr who was preaching on the power of prayer, and who said: "Ah finds dat when Ah prays fo a turkey, Ah doan get it; but when Ah axes de Lawd to send me out AF'TEH a turkey-Ah gets it." All ttrrough the life of this industry we've been praying for tur&ey to be sent us. Let us pray that in the good year l93l we ask the Lord to send us oat after tudkey, and that we get results.

PO INTS \(/ORTH CONSIDERING

I Every time you buy Redwood lumber, lo you help keep a Californian at work. The Redwood industry employs more than 65OO men; spends more than tl0,00O,OO0 annuallywithin the State.

II Vhen you sell your trade "HEART r'r' REDwooD Rusrrc and srDING", you benefit not only at time of delivery but thru years that follow. Durable "HEART REDWOOD" builds you goodwill. helps you create satisfied customers.

III

Ever since 1863 "Quality Redwood"

f.r,La a . has played its part in the upbuilding of our State. Market conditions have never affected its uniform high quality. Our stock of "DRYHEART CLEAR and SELECT REDV/OOD" enables us to give you PromPt service-straight or mixed cars.

A United Woodworking Industry

Address made by C. H. White, Vice Pr€sidcnt and Gencrel Managcr, White Br,others, San Francisco, at the Annual C.onvcotbn of tf,c Milhto*

Institute of California, San Francisco, Calif., Novanbcr 21, lgt0

As an alumnus of the University of California at Berkeley, my thoughts, of course, are a great deal on tomorrow's game. The experience with the University of Southern California, two weeks ago, at f,os Angeles, has stunned all true U. C. men and we are now thinking of what threats Stanford has for us. Of course you all don't go along with me on this as there are no doubt many Stanford sympathizers among you. But what I mean by mentioning tomorrow's game and the threats of Stanford, is to make you think of the threats against the rvoodworking industry. In woodworking at least there is no difference of opinion among us, lve are all boosting for one team, the woodrvorkers.

As I see it, there are two threats against the Woodrvorking Industry at the present time.

The first threat is a broad, general one: The use of substitutes for rvood. We have steel furniture, metal sash, metal card tables, and thousands of other things made of n.retal, which rvere formerly made of rvood. Here is an instance of one tlreat from this quarter: Trade Research Division of the National Association of Flat Rolled Steel Manufacturers state that the annual total tonnage of Steel used in office furniture is now 355.420; they have set as their objective seven million tons. In household furniture and equipment the present tonnage is 666,00O; their objective is eleven million. They have similar objectives on auto rvheels, bodies, shelving, bins, and so on. Personally, I think they are far too optimistic, but you can see rvhat they are driving at, and how much of a threat steel is to rvoocl.

Then we have the present grorving tendency of plaster instead of woodwork, as exemplified in the Mediterranean or Spanish type residences.

We see in every magazine, the advertisements of the linoleum and cork tile people, striving for the substitution of their goods for hardwood floors.

The first threat is, therefore, a threat of substitutes.

The second threat is more specific to us here in California, and that is the threat of Eastern competition. Distance has been ari ally to the Pacific Coast rvoodu'orking industry. We have been enjoying a sort of a splendid isolation on account 9f long hauls and high freight rates making it not entirely feasible to ship in finished trim from the East. Gradually, however, our splendid isolation has been losing its protective force. You knorv horv hardwood cloors have been shipped in. Some of the finest jobs in the largest buildings in this part of the country have Eastern hardrvood doors, even though the rest of the trim is manufactured here.

Only last month a large job of store fixtures, in the vicinity of the San Francisco Bay District, u'ent East. This was especially deplorable, because as )'ou know, the cabinet

shops and planing mills have not been busy and this would have been a fine opportunity to do something for home industry. However, sad to relate, the job was given to an Eastern concern. The real cause, I have been told, is that the local bidders figured on the original specifications, and the Eastern bidders offered their stock fixtures. Great pressure was brought to bear by San Francisco Civic bodies to keep this work here, but without success. I do not know the ansrver to such a problem. Is it impossible to make stock fixtures here? You gentlemen should be able to solve this, and you will have to solve itif you do not want considerable of your business to get away from you.

On another job across the Bay, San Francisco and Oakland woodu'orkers put in bids which were lower than Eastern competitors. One of the Eastern representativeg horvever, told the board of trustees of the institution in rvhich the fixtures rvere to be installed, that it was impossible to secure on the Pacific Coast the high class oak rvhich the Eastern concern would use in their work, and it was also.impossible to secure the quality of kiln drying u'hich they would give in their finished material. This of course aroused the fighting spirit of the cabinet shops here and the San Francisco Hardwood Club wrote a letter to this institution, a public library by the way, guarienteeing the quality of the stock, and the kiln drying, and by much persuasion and hard work were able to secure the job for local manufacturers.

I mention these two instances, and there are many, many more, to show the imminence of the danger, and the realness of the threats to the woodworking industry of California.

What is the answer to these threats, and how can we avoid the re-occurrence of these things? Cannot we meke hardwood doors out here on the Coast to compete with the East? If not, why not? That is one thing the whole rvoodworking industry has to study, and rve have to study it together, cabinet shops. planing mills, retail lumber dealers, rvholesale lumber dealers, and hardrvood dealers.

I can only speak for the hardwood dealers. but I think that 1'ou gentlemen have found out that the hardwood dealers are ready, rvilling, and do work rvith the miltwork industry.

These threats to the rvoodrvorking trade are threats to the lumber industry as rvell, or even more so. They are threats to everyone whose livelihood has to do with wood. We cannot admit that it is economically unsound to manufacture rvoodwork here in California. Then, what is the reason that Eastern competitors can come right in our orvn back yards and take our business arvay?

Again referring to football, the industry is like the

(Continued on Page 12)

C. H. White

Peml Srocx.o,a\&NEER in OAK

ffirtctilrwhite

WalnutBIRCH

Phitippine_ -fuafngnny

rvmu&arvy a White &dar

RED GUM

Qarrad EupdpnrekctedORE G ON PINE

# v # v # v # v #

A United Woodworking Industry

(Continued

from Page 10)

Berkeley team. We have had numerous set backs, but rve must not be disheartened; we must not be discouraged, but must use our heads to meet and overcome the threats to our industry. There are undoubtedly many others, but I have mentioned only two. These threats are real ones.

Considering substitutes, it is true rve cannot overcome economic facts; or facts of nature. Where metal is better than rvood we ,cannot expect, and should not expect, in fact we would waste our energy in trying to have wood used in that place. The same applies to plaster, but we can keep on our toes and give constant thought and eternal vigilance to inducing the use of wood where wood is better. and we all know that there are thousands and thousands of uses for which substitutes are being put forward, which are better served by the use of wood. Constructive thought along these lines is what is necessary. The same rule should apply in meeting Eastern competition. If our Eastern competitors are getting the best of us, we have to give our best thought to meeting it along economic lines.

We cannot build a stone wall around California. Nations can put up barriers and protective rvalls of tariff, but Statel cannot do this. and ihould not do this. We are all one people, all Americans. But at the same time we rvould like -to ho the woodwork for our neighbor and not have him send two or three thousand miles away for it. Again, at the same time, we cannot ask our neighbor to dig dorvn into his pocket and pay us a good deal more for his rvoodwork thin he would have to pay a concern in Grand Rapids, or Chicago. So that problem is one requiring constructive thought.

Now, I have painted a gloomy picture of the threats to our industry and have not offered any constrttctive thought myself as to the method of combating these threats, any more than we have to think about it.

On this point, however, the first thing that comes to my mind al a solution, is a course of action rvhich y.ou have already undertaken, that is, advertising your mill'ivork. You have done wonderfully rvell rvith 1'our booklets and other publications. I have an idea, hon'ever. that probably your advertising has been like one lttmberman ialking to-another; or one mill man taking into his confidence another mill man, whereas the manufacturers of substitutes are taking into their confidence and into their camp, the American Public.

A $2.00 steel card table may ruin a five dollar pair of silk

stockings in one sitting, but it is a brightly painted novelty, and it is advertised to the public, and sells like hot cakes-

Is it not a fact that the woodworking industrf is dou'n because the general public does not understand it. isn't even interested in it, and doesn't know that it exists? The people who are competing against us have taken the pains to put themselves before the public in a favorable light. When good times resume; I think we will all admit that times are bad, but rve hope they are convalescing I and our competitors in substitutes are looking for these good times too, and are preparing for them; I believe that the rvoodrvorking industry must increase its advertising efforts to the general public.

I might say in passing that one of the principal things which will bring on normal conditions of business is the passing on to the consumer of the reduction in rvholesale prices of material. The hardwood dealers are passing the reduced sarvmill prices on to the planing mills, and I just rvant to leave this little thought with you, that is, 1'ou should pass these reduced prices to your customer. I think this is a necessary thing to do to bring back good times, and when everybody does it, we will be back to normal again.

Now then, what has been so far thought out and planned by millwork men for the success of their industry? One of the best things is cooperation. In prehistoric times, a tribe rvhich rvas addicted to internal disputes, was very easily overcome by the tribe well organized for united effort. This is a truism which no one can deny. You can only properly carry on a combat offensively or defensivell' b;- united effort.

The last thought I rvant to leave with you is that 1'ou planing mill men, and rve, the lumbermen, must for the preservation of the very life of our industry, be united. Because rvith a united front rve can, with all frankness betrveen ourselves, give our best thought toward combating the threats against our business. United we can be eternally on our toes so that business will not be taken arvay from us b;- substitute materials, and by outside competition.

-A.nd remember, by united effort I rn€an not only unity among the millmen themselves, but unity of mill work men, cabinet makers, retail lumbermen, wholesale lumbermen, and hardrvood lumbermen. A UNITED WOODWORKING INDUSTRY.

Don't blame us if Santa Claus doesn't do well by you-he'Il just be holding out. He has our order for a special run of Clear Allheart Vertical Grain Hoppiness fo, you all, old friends and newi enough to carry you through a right into Year.

NOTE: After Februaty lst, 1931, our San Francisco address will be 1O0 Bush Street. Our Phone Number will still be GArfield 1181.

Are You Preparing For The Return of ,'l Prosperity? Think It Over

By Jack Dionne

Are YOU preparing for the return of prosperity?

Are you so handling your private and your business affairs as to accelerate that return?

Or, are you, like the inajority of humans, uttering voluble petitions and mouthy prayers for the return of prosperity, and by your overt acts and your word and your example, standing squarely in the path of progress?

If prosperity returned today, would you recognize him?

ff he came in this minute, would you have your bac\ or your face, turned his way?

You are eagerly waiting for the day when things will again be normal. But have you thought what normalcy means? Probably not. The chances are that you have in mind a certain condition that prevailed in a certain year of the past, and you look upon that particular time and condition as having been normal, and when you say you want things to become normal again, you mean you want those kind of times and conditions that you have in mind.

But normalcy is NOT a fixed condition; NOT a certain level of prices and of demand. Perhaps we are not to have again those particular times that you are thinking of so longingly, which does not mean that things are not to be prosperous, and normal.

For normalcy is continually changing. The relentless force of change is continually dtering the entire fabric of our business life and conditions. Normalcy in l92E would not necessarily be normalcy in 1931, even though busincss swings backward beautifully.

Are you hoping for a return of the conditions of a certain year in the past, or are you preparing for a good l93l? That's redly the big question.

Prosperity is a Prodigal Son for whose return we arc dl hoping. Will we recognize him when he comes? Or will he come in unnoticed whilc we are scanning the far horizon for signs of his return, or rending our nether garments be cause through the partticular colored glasses we are usiagwe see no sign of his coming?

When he comes will he find us prepared to care for him? He won't come to us all at once, remember. There will bc no immediate and universal clue like the blast of a hunter's horn, to tell us that the Prodigal is again within our midst. Don't look for it.

He is coming first to thosc who prepare for him best, who have their houses in order for his rcception. Those who

sit on the mourner's bench of busincsr will not discovcr or feel his presence until long aftcr he hae warmcd the hcarts and the hearths of those who have buildcd a bright pathway to their dooea pathway of bolnful wor&, cheerful ttroughts, intelligent forccful worb and a continuity oI efrort to make ttrc best of business, rcgardless of what the condition of that busincss may bc.

No blast of trumpets will tcll thc waiting rcld at 6c time that Prosperity has come bacL No oetcntatious and highly advertised debut wlll dwelop.

To cach man he will come scparately. Thoae who are alive, and active, and hopeful, and punc.hful, and on thc job, and trying to make the best of cvcr;z co'nditim and of cvcry day-they shdl see him futt.

And the gloomy boys on thc mourners'bqrchcs sho bavc quit working, guit trying, quit husding, quit spcnding, quit doing everything they can poesibly do without; quit doing everything except bewailiry tlc vicirsitudce which bavc come upon then-painting thc picture blaclc far tban fancy ever feignefwill be ttc last to dircovcr his prc* ence, if they errer do.

Stop waiting for a return to norodcy. Start wo*ing for a great year 1931. Stop wirhing fo'r conditior rile thcy were in f92E. Why sbouldn't wc get rcady for a 1932 that will make the prosperig ol l9?t lool c.heep?

Stop tdking pcssimismt Ccalc to bc purvcycr of bdcful folderol!

Normalcy, prosperity, invariably will bc formd lighdog first on the shoulder of the guy who nlu to EGGt thco; not of the one who bows his hcad in corros and prayr fot' their coming.

One man's guess is as good as anothcr'$ with rcgard to the immediate future of busincss. Your gucrs i3 as good as Rockefeller's. Minc is as good ar forgan's. Thc bodblack's on ttre corner is as good as tfat of tbe Prcgidcot o[ the biggcst bank

Tben let's all start gucssing tbet pcocpcrity, Ute thc Kingdom of ffeavcn, is "at hand." And lct cvcryz men pull himsclf out of the mcntal rut into which he mey lnvc fdlco, go to doing his level best with his business, w6L bpdutlt instead of hopelcssll, gct out and scratch md dtfc buli. ness like the old hcn does for worms, to the md tbet rhca Prosperity comes, our house will bc in order for bis rccGF *; tion.

llhere Fire flashes,

The fumes of gasoline and oils are loaded with danger. A spark from a motor, the scratch of a match, or the flame from a cigarette may touch ofi an explosion to start a serious fite. Silf-protection demands the most modern methods of storing and dispcnsing gasoline; fireproof construction in walls and foor; "no smoking" rules; and proper fire extinguishers to prevent heavy loss if any accident occurs.

Lumber Mutual insurance is specialized protection for the lumber industry. Its threefold purpose is to prevent fires if possible, to pay losses fairly and promptly, and to reduce insurance cost. It offers safety and saving.

Heavy 6re losses have been suffered from carelessness with gasoline under hazardous conditionr. An uncapped unsafe gasoline tank with a leaking faucet always spells danger-and especially so in association with a lighted match or a burning cigarette, Gaso. line should be stored in underground tanks and carefully dispensed under safe conditions, with a minimum of free fumes and absolute rules against smoking. Handle gasoline with groves,

California Sugar Pine

CAMINO BRAND

Ve carefully manufacture California Sugar Pine Lumber from our high quality timbet on the Georgetown Divide.

UNSURPASSED FOR DRAINBOARDS, INDUSTRIAL PLANT USE, and PATTERN STOCK

Michigan-California Lumber Company

Camino, California

f,J. S. Treasury Department Takes Stand Against Russian Convict Labor

The United States Treasury Department, under pressure brought for the past year by the organized lumber industry of the United States, has finally acted to bar the importation into the United States of Russian lumber. Nothing is said about Russia or any other country in the new regulations. But lumber manufactured by convict labor is named and barred from entry, and since convict labor is known to be very generally used through the lumbering sections of Russia, it rvill be up to the importers themselves to prove that any lumber they ofier for entry was not manufactured in some manner by convicts. The burden of proof is placed upon the importers by the regulations promulgated.

The National Lumber Manufacturers Association has been active in leading the fight for this regulation. Russian lumber, manufactured largely by convict hbor from stolen timber, is hardly fair competition for American lumber, according to the beliefs of the lumbermen.

My Guess

Edge-Holdinf Saws' Fait - Easy-Cuttin6f

sl}foNDs

-Narrow Bandr, Circuhrr, or thc Plencr Srw, ir no 3rcrtcr than othcrr of mucL lowcr quelity. Thcn rgrin, thc longcr rcrvicc end cutting queliticr nrhc thcn moncy rrvcrr fron any angle you nry vicw it.

Tcll yor &da yo vut SIMONDS when yo lrc ddsbt sw&

SIMONDS SAW AND STEEL CO.

Some say that Prohibition set Us on our downrvard way, And that's the reason why rve move So sluggishly today; Chain stores are blamed by other men Who seek the reason whv Prosperitl''s receding tide Has left us high and dry.

Some claim the president's to blame, The tariff's scored by others, Intolerance and lack of faith

Is mentioned by our brothers; Corruption in.our courts of law, And graft and greed still share The righteous indignation of Sad hearts borved dorvn by care.

Each has his orvn pet reason rvhy We're going to the dogs, And each rvith plethora of words Our reasoning power befogs. And each has his own remedv With which to cure earth's ilis, Rare medicated soaps and salves. And rectifying pills.

Norv I think rve've ourselves to blame - That when we lost our poise And flew at one another's throats With rvar's alarms and noise, We lost control of this old globe, We shocked and sadly bent'er, And we're depressed because we wrecked Our precious metacenter.

Adeline M. Connor.

Eart Third Strcct, Lor Aa3clcr, Crlif.

Ffurt Strcct, Sen Frerrcirco, Celif.

What Does Your Association Mean To You?

What Are You Worth To It?

(An Inspirational Escay on Arsociatior)

The success of a local Associition of Lumber Dealerc doer not dcpend upon rulcq c trade prectices. These are all incidental. A local Association is the attitude of mind of a group ef g6ia3s mra. ft ir not an ofrce, not a Secretarye not a President, not a Governing Board, not ofice fumiturc, not a wcclly not . p!ogram. It is not anything material.

A local Association is not the attitude of mind of an individual. It is thc conbincd lpfoitrel rod mcntel v&rcr of a group of men associated together for the service of their burinees intetcrtr, al4 rlhat ir frr mac of ruch simple things in t{reir lives as trust, confidence, afrection for each other, loyalty to cach othcr, end whcn occasion dcmands, coruage and the encouraging and fortifying of each other againrt 4t. gt-Ling do*n of moclc whco bcrct sitt all the discouragement and temptations that come along with a buriness deprcscion.

Any member of a local group who so conducts himself or his busincss ar to dcoy to hir esocirtce 6c right to ba lieve in his business integrity and in his business ability destroys the local Associ.tiod. All 6at b lcft ir e rhcll Thc local Associations may continue outwardly to function, becauce as yet thete is no Lnorn subctiue fc tf,c u1q1al lcgitimate activities of a local Trade groupr but the animating spirit will bc dead.

One single member who defaults on his obligation, whether exprcsscd or implid to hir burincl rpqdricr dcrtrotr thereby the spirit of tfie [oca[ group. How easily such a man could, by mcrely chrnging his eaitudc, dnutetc hil tocd group with the absolute spirit of succels.

One such man can deck himself in the tinsel of glory of whatevet rmdl ratisfecion thcc n y bc in x5a6drg week after week, intentionally or unintentionally, the very best cfiorts of hic busincs egocietcr.

Yet, in many communities, business men are so co-opers'rg with each other 6at burineo ir 63661dy cedcr end life is growing richer, with the riper friendships and the solid satisfaction of 'playing the gemc..

A local Association is not a material thing. It ic spiritual. It is an attitude-+he simplc ettitudc of rpomroenship. Letts be sportsmen!

ALLEN K. LOEH& Scc!cr.r7. Alabama Lunbct Dcalccr Arccirtion

Do You Know That

We can furnish Redwood Piling, California State Highway Specification?

Also

We sell it to lumber yardr at pricee which euable them to meet competition.

REYNIER LUMBER CO.

" """"f F,?,tilf"""r, o".

112 Market St - San Francirco Portland Oficc, Anericen Brnk Bldg.

OurSpecialty COBBS & MTTCHDLI,'S IDRY DTDIENSION

_A Business Builder_

Million Feet Of Fir- Tex Goes East

"\Vhen a major order for a West Coast product goes East, that's a sign rve have been justifiecl in our faith in it," says Walter Kellv of the Chas. R. NlcCormick Lumber Co.. on the occasion of the completion of a recent millionfoot shipment of Fir-Tex Insulating Board to the East. The Chas. R. McCormick Lumber Co. has the exclusive representation for Fir-Tex in the northern California territorl-.

Fir-Tex is made from Douglas Fir chips in the nerv plant at St. Helens. Oregon. f:p to the time A. E. Nlillington

J. R. HA]IIFY G|l.

invented Fir-Tex and established the present manufacturing unit in July. 1930. this material rvas allowed to go to rt'aste and rvas consumed in the slab burners of the sarvmills. Fir-Tex insulates sound, temperature and moisture and is one of the ferv products of its kind on the market of wood insulator that is semi-rigid and not laminated.

"Country-s,ide sales for Fix-Tex built up in the short space of three or four months is indeed a stupendous feat," says Mr. Kelly, "and I predict that rvithin 6ve years ever;r nerv apartment house constructed rvill have floors and rvalls insulated against sound.

Indications are that building activity, particularly in the more populous centers of the United States, will be materially animated in the early part of 1931. In many cities such as Chicago. construction of residences has been prac- tically at a standstill for the past three years and a real shortage of modern structures is becoming apparent.

This acceleration in building in the east is bound felt in local territory as alt major movements are. West Coast is readl' to supply lhe materials.

FIRE DESTROYS KILNS AND SHINGLES

Eight million Perfection shingles and five dr-r' kilns t'ere destroyed November 21 by a fire at the big plant of Bloedel, Stes'art & Welch, Ltd., at Vancouver, B- C. The mill rvas not burned and'production will be maintained. Three nerv modern dry kilns, recently completed, will handle the production until the new dry kilns are constnrcted.

Dried in the rough and surfaced to order before shipment, thus insuring clean bright stock.

Pictured abot'c is thc last loail of tfte l,ffi,fiDfoot consignment of Fir-Tc.r bound f or Eost Coast morhcts being looded into llace on Pacific C oast intcrcoastol stcaner.

T NGLES

Modern . . . unusual . . and attractive-Flintkote Rextabs bring a new note of beauty t9 asphalt shingles! Their distinctive diamond shapes give a compl-ted roof of interesting diagonal lines that harmonize efiectively with any type of home and Rextabs appeJ particulady to those who favor a comparatively srrall patteflr efiect.

Rextab shingles are made in stdps 36 inches long, 10 inches deep, with three tabs to the striP. They lry up lOO strips to the square and weigh 18O pounds. Surfaced with crusihed rock in beautiful, lasting colors red, gren, tile red, blue-black and copper blend. You will find Rextabs one of the fastest moving items in the asphatt "hittgt" line . . and

for sample and full details.

;:liffi; #*l'. rufl ,j}'-'y.:'J:"ffi "ff,il?ss

Flintkote Company Introduces Rextab Shingles on The Pacific Coast

Perhaps one of the most attractive asphalt shingles that has yet made its appearance on the Pacific Coast is called Rextab, a procluct of The Flintkote Company, one of the lvorld's largest producers of asphalt shingles and other asphaltic products.

The nerv shingle is made in strip form s'ith three shal-

lorv diamond shaped tabs, and is thirty-six inches long and ten inches deep at its rvidest point. The design is a radical departure from the usual diamond shape or cut-corner style of strip shingle, and rvhen laid up forms an unusual diagonal pattern that tends to express the roof's actual slope, rather than exaggerate or make it apPear less steep than its true pitch. Because of the character of its lines, the' Rextab shingle harmonizes rvell with practically any tyqe of residence. The pattern formed has purposely been made smaller than the conventional designs now on the market and gives a most pleasing blended appearance rvhen various colors are combined. Thus, Rextabs help to eliminate the sharp design effect brought about by the larger types of shingles. I\{oreover, because of its unusual shape, the Rextab -xpresses the spirit of modern design so apparent in present day building materials.

The Flintkote Company report a wide acceptance of the shingle rvherever it has been introduced, attributing its immediate popularity to the fact that homeorvners have been quick to appreciate its beauty and individuality. Efiective advertising helps to assist the dealer in the sale of Rextabs have been largely responsible for its increasing use throughout the eleven western states. Rextab shingles are an exclusive product of the Flintkote Company.

..LE\M'' BLINN ATTENDS FOOTBALL GAME

L. W. "Lew" Blinn II, The Pacific Lumber Company, San Francisco, rvas a Los Angeles visitor on December 6 to take in the Notre Dame-U.S.C. football game. Nlrs. Blinn accompanied him on the triP.

E. dC REYNIER REGAINING HEALTH

The many friends of E. de Reynier, of the Reynier Lumber Co., San Francisco, rvho has been for some time in the Colfax Hospital, Colfax, will be glad to hear that he is making good progress torvards recover-v.

Greeting.T-

Another year is about to close. During the pa* wc havccofui/orcd to sene you in a way that would mecit your confidcnce.

May your Christrras be happy end the coming ycaf ccocot doccr out friend*rip.

7'he Ne'au Flintkote Shingle-Thc Rcrtoh

Proposes Plan To Reduce Unemployment

L. E. Kunkler, president of the Pacific National Lumber Company, Los Angeles, has sent out a letter to all the California and Arizona woodworking and furniture traiJe, as well as to the wholesale and retail furniture associations, lumber and millwork associations. to many nationallv known manufacturers, and boards of trade, chambers of commerce,, etc., proposing a plan looking to the reduction of unemployment.

The proposal is that all the firms to whom it is submitled shall agree to ,restore their payrolls for the month of December, 1930, to the status existing in December, L929. A pqstscript to the proposal states that it is the purpose of the Pacific National Lumber Company to insist that every employee on its enlarged payroll during the month of December shall pledge himself to purchase in that month not less than glo worth of some article of furniture, radio or other wood product. It is also the policy of the company to insist that every employee who rlceives an increaie in salary, due to the reinstated 1929 rate of pay, must invest not less than 50 per cent of the increase in some wood product.

In order to help the idea carr.v, the company suggests that the recipients shall adclress a similar letter to their patrons and also fifty unaffiliated manufacturers in their respective localities, and also to at least fifty manufactrtrers of nitional prominence in the United States at large, as well as to trventy-five trade associations. The reaion given by the company for this prooosal is that "if the preient buiiness condition is a state of mind, such action on our oart and your part will improve the state of mind.

"If the present business condition is a state of fact, the adoption of this plan by the majority of manufacturers of America will'help to correct the adverse facts.

"It is possible that the increased employment which lvould result may so stimulate business ai to make it not only p-gssible, but profitable to employ beyond December 31, 1930, a large portion of the men restoied to the payroll.

"It rvould certainly have the effect of providing many hundreds of thousands of _unemployed people an o'pportu- nity to happily celebrate the Chiisimas-season, atrd io enter into this rvinter rvith some money in their pockets.',

Los Angeles Hoo Hoo

Christmas Party

^.Los Angeles Hoo Hoo Club No. 2 will again play Santa Claus to the tubercular children at the Oli-ve View Sanatorium, San Fernando, Calif., on Monday, December 22. tast year, the Club remembered the childien with a year,s subscription to 2O magazines, 200 books, Christmai tree decorations, and also started a playground fund with a donation.o{ $75, with rvhich seveial-swings were bought for the children.

The committee this year plans to renew the subscriptions for the various magazines, purchase more books, arri buy more equipment for the playground. The members wiil meet at the Kerckhoff-Cuzner Milt & Lumber Co. ofifice, San Fernando, at 2 p.^.on Monday afternoon, December 22, and,.then proceed to the sanatorium. The following committee is arranging for the affair: R. S. Osgood, prJsident of Hoo Hoo Club No.2, chairman; A. WIKoehl, W. B. Wickersham, Cliff Estes, T. B. Lawren,ce. Harry V. Hanson, Floy_d Dernie_r, Glenn Billheimer, Frank Cuiran, A. L. Hoover, Herman Bosenberg, B. W. Byrne, kenneth Smith, Ross Blanchard, Carl Shufilt and I. E. Martin.

EXTENDS TO ITS FRIENDS IN THE LUMBER TRADE OF THE GREAT SOUTHWEST BEST II'ISHES FOR A

HAPPY HOLIDAY SEASON and for a

Do fou Knovy

that in its plan of intensive, ftiendly, dependable serwice to the California Lumber trade, the Chas. R. McConnick Lumbet Co. maintains

-Four modetn s:rwmills, rated among the finest in the Northwest.

--€omplete creosoting plant on the Columbia River.

-Piling boom at St. Helens, Ore.

A feet of 16 vessels in coastwise trade providing dependable delivery service.

-Distributing and jobbing yards at San Francisco, Wilmington and San Diego-with "o4 the job" tnrcking service.

-Agents in Northern California for FIR-TEX Super Insulation.

Rhyming Repairs

A one by six twelve Is quite useful to shelve

All the things that you use Round the sink; And to put up the which in Most any old kitchin Is easier far than you think. There's many a prank

You can play with a plank

And as board is just Plumb full of trhks, You can sarv it and cut it And plane it and butt it; It rvill build: it will mend; It rvill fix.

You can fix up your fence

With but little expense; For your shoes you can make A nice box.

You can mend the old gate, And before it's too late Build a home for your Plymouth Rock flocks. Now, first save your face With friend rvife and placeIn the clothes press, A rail for some hooks. And then you'll be taking A lot of fun-making A neat little case

For your books.

Build you a cabinet, Shaving kit put in it; Build another for things

You want hidAnd then in the closet

Be sure to deposit A neat covered basketFor Madame's best lid. They're all made of rvood, ' Which makes them so good. You can make'em, I'm telling you facts.

You can buy boards so neat, From Pep on Main Street, Or from Pip, in his yard By the tracks.

New Folder on Redwood

As a part of their aggressive campaign to help employment conditions in California, the Redwood mills have recently issued a trvo-color folder containing an appeal to the public in the state to buy Redwood lumber. This folder has been supplied in large quantities to the retail dealers for distribution to their trade and the public generally.

Several easily read paragraphs giving information about Redwood on pages two and three deal with the strength, versatility, durability, workability and beauty of the wogdAlso on these pages are given five reasons why this lunber merits California's patronage. Two of these, which ere strongly featured, are that the Redwood industry givqr employment to over 6500 men in Californie, and thet it spends each year more than $10,000,m in the st te.

A Great Tribute To A Great Lumberman

(Seldom has any man had such beautiful things said about him, as the remarks that follow. fn.y are excerpts from an address given by the Hon. Frank Andrervs, one of Texas' leading citizens, concerning John Henry Kirby, of Houston, Texas. famous lum-berman, on the occasion of Mr. Kirbv's seventieth birthday dinner).

"Mr. i<irb-y has not onty helped to build literally thousands of young men to maferial success-helped them financially-helped them to positions-helped tnem by encourag'ement, contact, precept, and ex_ ?mple; but, better and over and beyond all this, he has helped them to build good, clean,-and honest character, and to become not only suc,cessful men but good American citizens. He is not one of those who believe that his fellow men are crooks, or liars, or

GEORGE H. OSGOOD VISITS SOUTHERN CALIFORNIA

George H. Osgood, Tacoma, Wash., manufacturer of the well known veneer glue, "Woodrveld," was a Los Angeles visitor the first of the month, where he spent several days calling on the trade, together with his brother, R. S. ,,Bob" Osgood, of Los Angeles, manager of The Wheeler, Osgoocl Co. of California.

thieves, or swindlers. He believes that the impulses of the human ra.ce are good, and that the rvorld is filled with_ good people. He not only loves his fellow man, but he believes in him and wants to give him a prgpel .'chance for the development of the good that is in him. He believes that a person clad ln purple and fine linen, and a person ,clad in rags, each ii tronest at heart; and so believing, he ha1 continuously stretched forth his hand to his less fortunate fello# rnen; and, though he has been imposed upon and de- frauded many times, his faith in God has-never been destroyed; the sweetness of his disposition has never been soured, and he cherishes in hjs warm and generous heart _the great army that he has helped, ivho have succeeded and prospered and built up characters and reputations and businesses for themselves: ancl forgets those who have betrayed him."

H. A. LIBBEY BACK FROM TRIP

H. A. Libbey, of The Little River Redwood Co.. San Francisco, has returned from a seven weeks, business trip to the Middle West and Southwest States.

R. O. WILSON VISITS LOS ANGELES

_ R. O. Wilson, San Francisco wholesaler, was a recent I-os. Angeles visitor, rvhere he spent a few clays calling on the lumber trade.

A Poor Business Year Fable

By William L. Brounell

Once upon a time the LION, the TIGER, the ELEPHANT, the JACKAL and in fact all of the Beasts of the Woods, the Birds of the Air, and the Fishes of the Sea, were having a RIGHT BUM time because food rvas scarce and their stomachs rvere emPtY.

One day, the CROW said to the JACKAL, "We can't go on like this very much longer, so let's call a Convention, go into a huddle and if we can't find out rvho is to blame, we rvill at least TIE THE CAN TO SOMEBODY and that will help as far as our feelings are concerned.

The JACKAL snarled his approval, but said he to the CROW, "You're all right to Crarv around with small stuff, but I'll handle this Convention business myself."

Out rvent the word and in came the Beasts, the Birds and the Fishes.

The JACKAL climbed up on a big boulder and said, "We're in a bad fix and s'ithout mentioning any names, I think I knorv r'vho is to blame. Up to a year ago WE COULD GET PLENTY OF FOOD WITHOUT VERY MUCH EFFORT, but norv everything seems to have gone to smash and something's got to be done about it. Has anybody any suggestions to offer."

The LION looked at the TIGER, the TIGER looked at the ELEPHANT, and the GIRAFFE craned his neck and looked the whole bunch over.

Finally the BEAR spoke up and said, "I think rve are all of us more or less to blame for existing conditions and I for one am perfectly willing to take my share of it. You all know that up to rvithin the last felv years it lvas my custom to lay aside a certain quantity of lood to tide me over the time'when PICKIN'S WERE NOT SO GOOD, but the flush times we had a while back led me to believe that thev were always goin' to last and so I norv find myself witir nothing stored up and food hard to get. Personally, therefore, I1m blaming nobody but myself."

Beefore anybody else had a chance to say a word the JACKAL barked out, "\Me didn't come here to listen to a

lotof POLLYANNA TWADDLE such as we've just heard. If nobody has a plan to offer that will better conditions rve might just as rvell adjourn and call it another day rvasted." "Wait a minute," said the ELEPHANT, 'I presume I am partly to blame myself, but the way some of you are looking at me I can see you want to tie all the tin cans to my tail AND THAT ISN'T FAIR; but be that as it may, I see rve have no representative from the Bees in this group and I move we send for the HEAD BEE Worker and see rvhat he has to say about it."

The JACKAL said that rvas all nonsense, because all they thought about rvas Work, hence they lvere not broadminded enough to grasp the situation that the CONVENTION u'as confronted rvith. In spite of his protests, holvever, the Head Bee Worker lvas sent for and when he arrived and rvas told rvhat all of the Hullabaloo was about, he buzzed up on the JACKAL'S ear and said, "I am sorry 1'ou callecl me from my \\'ork to take part in the discussion you are now engaged in, because I am really too busy gathering Honev to attend CONVENTIONS and listen to Resolutions.

"'We bees have no fault to find with the present conditions. I rvill admit that rve have to go farther and WORK HARDER for our honey than rve did a ferv years ago, but rve get it just the same, and now you witl have to excuse me because on the \t'ay over here I discovered a WONDERFUL NEW PLACE FOR GATHERING HONEY. It rvill take a little more and harder rvork to get it, but we Bees don't mind a little thing like that," and off he flew.

After he had departed, the JACKAL said, "There, what did I tell you. All that Buzzer had to offer was a lot of SHOP WORN TALK ABOUT WORK and he and everybody like him makes me sick."

The LION growled, "I move we adjourn." The ELEPHANT seconded the motion and out they went into the dusk with their stomachs still empty while the BEES were contentedly hived after a hard day's work that well repaid them for their labor.

SUGAR PINE WHITE PINE WHITE CEDAR

Wonderful Inst allation of Philippine Mahogany Trim In Houston, Texas, Club

One of the most beautiful installations of Philippine Xlahogany trim ever made in this country has recently been installed in the nerv lfouston Club, in Houston, Texas.

The Club building n'as erected by Jesse H. Jones, of Houston, nationalll' knorvn builder of beautiful buildings, and the decoration of the wonderful new club rooms \,vere in his charge. He selected Philippine Mahogany over all other woods after it lvas shorvn to him in its finished state.

The entire Club rvith the exception of the main dining room is done in Red Philippine. marvelouslv quarterecl to

GEORGE C. CORNITIUS A LOS ANGELES VISITOR

George C. Cornitius, George C. Cornitius Co., Inc.. San Francisco, hardrvood rvholesaler, spent several days in Los Angeles the first part of the month calling on the hardu,ood trade. /'/

HocuE RETURNS FRoM

SOUTH AMERICAN TRIP

Chester'Ifogue, West Coast Lurnbermen's Association, Seattle, Wash., spent a few days in Los Angeles and San Francisco around the first part of the nlonth follorving his return from a trip to South America.

shorv the riltbon streaks. The entire rvalls and cornices of all the Club ex,cept the dining room is done in this beauti- ful wood, and attracts the open mouthed admiration of all visitors.

"What beautiful mahogany," is the standard exclama- tion of visitors making their first visit to the club. The n'ood is just stained in natural colors, and at a clistance the ribbon streaks in the grain are as plain as the stripes on a flug.

Certainly no Philippine job outside of California l-ras ever attracted such favorable attention.

qgORGE ADAMS VISITS SoUTHERN CALIFoRNIA

7 Geolge Adams, Noah Adams Lumber Co., Walnut Grove, was a recent Southern California visitor, rvhere he spent_ a ferv days visiting in Los Angeles and San Diego. He also attended the Notre Dame-U.S.C. football ga-el

S. F. LUMBERMEN VISIT LOS ANGELES

_ Frank O'Connor, Donovan Lumber Co., and A. L. Nolan, The Pacific Lumber Company, of San Francisco, rvere Los Angeles visitors over the rveek-end of December 6 to attend the Notre Dame-LI.S.C. football game.

MY FAVORITE STORIES

Age not guaranteed-Some I have told fot 2O yeare'-Some lesg

A Couple of Fast Ones

Paul Hosmer, of Deschutes Pine Echoes, has been famous for years for his snappy stories, and lots of have been reprinted in this journal.

quite them 'That was my 6ancec. Do you want ar introductioP' "No. But t|rc nert time you sGe hcr a* bcr if shc r+ members what I did with mY vcsd'

Now Carl Crow, of Portland, is giving him quite a battle for supremacy in the field of snapPy quips and jests. Here are late ones from each of their publications.

' From Paul's Publication

"Who was the girl you had at the Riveters' Ball last night?"

H. P. PLUMMER VISITS PACIFIC COAS'I

Harold P. Plummer, of Chicago, in charge of all Filstern sales of the Union Lumber Co.-is on a visit to the Pacific Coast. Mr. Plummer rvill remain over the Christrnas holidays, and rvill spend some time at the company's mills during his stay.

From Cad's Colunn

The sweet yorurg thing had brolcn hcr glassce. Shc took the reurains back to the optoctrirt '"\trill I havc to be examined dl over again?p' rhc astcd"NO," he replicd, "only your c5lcs."

REDWOOD ASSOCIATION ANNUAL TO BE HELD DECEUBER T6

The annual meeting of the California Redwooil Association will be held at tli-e Palace Hotcl, San Francisco, Tuesday, December 16, at l2:3O noon. This will be a luncheon meeting.

East Bay Hoo Hoo Club Xmas Party Dec.

20

East Bay Hoo Hoo Club No; 39 will hold their annual children's Christmas party at the Athens Athletic Club, Oakland, Saturday, December 20, at 12 noon.

The club will entertain 40 children from needy families in the East Bay district. The Salvation Army is assisting in the selection of the children.

There will be a fine turkev dinner. and each child will ,get a Christmas present.

Captain William Day will act as Santa Claus. Hendrickson will be in charge of the entertainment gram.

Rod pro-

President Ray B. Cox n'ill preside. All lumbermen'are welcome, and the club's directors hope that many who are unable to be present will buy a ticket. Tickets, obtainable from members. are $2.50 each.

Architectural Exn'ibit At Los Angeles

Wood paneling has become an important factor in the design of modern interiors. Smooth surfaces, without ornamental dust-catchers, are a characteristic of the new architecture and have made it necessary to use beautifully grained woods for ornamentation and decoration. This fact is rvell illustrated in the exhibition of modern architecture which is being presented by Architect L. G. Scherer in the Architects' Building Material Exhibit at Fifth and Figueroa streets, Los Angeles.

Modern architecture is definitely establishing a place of its own in the realm of the arts, according to Mr. Scherer. It is developing a nerv and powerful expression which may be destined to cast into oblivion the historical styles which are not completely compatible with our present civilization. The purpose of this architecture is to solve efficiently, honestly and sincerely the problems of contemporary culture, eliminating the unnecessary ornateness and seemingly inexcusable types of construction which are a heritage of the past.

In solving the problems of "modern residential design Architect Scherer has attempted to eliminate all of the unnecessary features lvhich make a home less comfortable and efficient than it might be. The exhibition of his work illustrates his views on this subject and will include photographs and renderings of modern residences in Hancock Park, Holmby Hills, Fliltrtridge, and Beverly Hills, as well as modern office buildings, theaters, exposition buildings, churches, and a proposed civic operahouse for the city of Los Angeles. The exhibition will be open until January 15.

STRUCTURAL REDWOOD BEING SHIPPED TO BRIDGE JOBS

Redwood mills have started shipping material on an order for 1,300,000 feet to be used in State Highrvay bridge jobs in Imperial County.

The State is advertising another job in San Bernardino County, for which 900"000 feet of structural Redwood will be used.

I I REMODEL OFFICE BUILDING

Salinas Lumber Co., Salinas, recently remodeled their office building and moved it from the branch yard, which has been discontinued, to the main yard.

Let us take care of your orders with our

WHOLESAI.E, LUMBER

FIR and REDWOOD

SOUTHERN CALIFORNIA SALES AGENITI FOR

THE IITTIE RIVER

REDIY()()D C().

CRANNEL|, H|TMBOIDT CO.

OPERATING STEAMERS:

W. R. Cbanbcrlin' Jr.

Stanwood

Phyllir

Brrbua C

OFFICES: Hcrd O6co l@5 Mrbon Bld3. SAN FRANCISOO

LOS ANGELES 2t2 Chrnbc of Conurrco Bldr.

We Ca'rry a complete stock of both kiln dried and air dried PORT ORFORID CEIDAN

Why The ModernFarmer Couldn't Pay

Dear Mr. Banker:

I have your statement showing that my note for $500 is now past due and at the bank for collection. I am enclosing my check for $5.I cannot pay more at present, as money is scarce right now.

My orvn living expenses are terrible and I can hardly get along. I will try to send you another $5 when I sell my sudan seed in November. I cannot pay more at that time as my daughter is leaving for the East to take a pbst graduate course in art, and that costs a heap of money.

I thought I could send you a check rvhen I gathered my cotton crop, but it rvill take all I can rake and scrape to put in the Delco lights which rve badly needed to run the electric sewing machine and vacuum cleaner. Then, too, we had to build a shed for the Ford, so rve could put the nerv Studebaker in the garage, and build a new concrete bridge over the creek in front of our house, as tvell as a new road, so lve could get in and out better rvithout having to back up to turn.

I can't send you the corn money this fall, because my son is going to college then. Although the lads of today are very economical about hats and garters, still a coonskin coat costs the old man a lot and even junk-yard Fords come right high by the time they are decorated for college use.

I might send you the hog money, but the Missus and I have planned a trip to the State Fair this month, and after working hard all these years, I think she deserves the trip. 'We can't go until t[re last week, though, for she is having the house redecorated and refurnished, taking out all red plush and putting in overstuffed cane and mahogany. This is a terrible strain on my finances.

Then, too, I had to have a new well closer to the house and the new barn has to be paid for. All the farmers here are in hard shape financially, with fresh turnips 1O cents a bunch and strawberries 75 cents a quart and with the price of gasoline so high it is just hard to get by.

Another thing which has hurt us considerable is the epidemic among the married women to have their plain gold wedding rings platinized and set with diamonds and everybody is having their tonsils and teeth removed and there is a right smarf of stomach trouble, too.

Please be patient rvith me and I'll do the best I can on my note. I aim to pay it as soon as I can spare the money, so don't you rrorry a bit.

Yours very truly, . A FARMER.

(I\failecl to Trade b1' Stippich Lumber Co., Wichita, Kan.)

Pacific Lumber Company Surveying Field For New Insulation Made of Redwood

The Pacific I-umber Company, oI San Francisco, has its sales forces at the present time engaged in making' a survey of the field for a new insulating product made of Redwood bark, which they will have in production in a very short time, and which will be called Barkrvood.

large number of possible practical proclucts from Redwood outside of lumber.

The Barliwood plant has been under construction for some time, and the executive department is tremendously interested in this Barkwood product. They state that it will be under the price of cork as an insulator, yet will have from 15 to 18 per cent better thero-conductivity than cork. It will be furnished from their plant in any thickness desired lrom tl inch to 4 inches, and will be cut to any desired sizes as to width and length, thus shipped ready to

It is a well known fact that the Pacific Lumber Company have employed a corps of trained engineers and scientists at their plant at Scotia, California, for the past several years, developing new uses for Redwood. Barkwood is one of the chief ideas developed, although it is understood that these research men have produced from their efforts a very use iry manufacturing industries.

Congratulations, "Cappy" Tom A. McCann Club

F. M. "Cappy" Slade, S. E. Slade Lumber Co., Los Angeles, has been the recipient of congratulations from his many lumbermen friends during the past few weeks when he became the proud father of a baby boy, Fielder Montgomery Slade, who arrived on Thanksgiving Day. He reports that Mrs. Slade and the youngster are getting along veiy ni'cely. In commenting on the new arrival, "Cappy" states: "I opine that the California football team is in for a bad beating by Stanford in 1950."

The Tom A. I\{cCann Hoo Hoo Club, of McCloud, Calif., held their annual dinner for the ladies on Monday evening, December l, at McCloud. Following the dinner, the gathering attended a theatre party where they heard the Four Marx Brothers in their latest talkie, "Animal Crackers." Milt Gerlicher, president of the Tom A. McCann Hoo Hoo Club, and Bill Ponto, vicegerent snark of the Shasta district, rvere in charge of the arrangements.

filercy [,brigtmag 8nu

lFrogperous flew Desr

8-lb. Empty Cell Presture CREOSOTED DOUGLAS FIR LUMBER

for Underpinning, such aE-Sills, Floor-Joistr' Capr, Sub-F-looring for Hower, School Buildings, Factoriea, Apartmentr and general construction purporcr.

Send Us Your Inquiriea

Airplane Viezv ol Our Modenr Pressure Creosoting Plant at Long Beach

THE TROUBLE

Build for yourself a Fashion each part

Fit it with hasp Put all your Hide therein all

box, care,

ock, failures

And each cup you quaff, Lock all heartaches within it Then on the lid and laugh.

one of its contents, its secrets share, in your cares and worries, Keep them forever there.

Hide them from sight so completely The world will never dream half ; Fasten the top down securely Then sit on the lid, and laugh.

-Author Unknown.

IS rT TRUE THAT E6% OF US ARE POOR?

Most of us find comfort in the thought that we are the richest nation on the globe. But no less an authority than ex-Secretary of Labor James J. Davis wrote a letter in which he said, "No country ,can be considered Utopian where 86/o ot its people are poor."

Then comes the Federal Trade Commission with figures that reveal I per cent of the people owning 59 per cent of our country's wealth; 13 per cent owning 90 per cent; and 87 per cent trying to be happy with l0 per cent. The average wage for the country is $1,280 per year, which no one will call real wealth in the face of the cost of living.

flowever, in spite of all these somewhat depressing figures, rye can turn back to the Davis letter and read: "It is true that the real wage of the American worker is twice as high as that of a worker in London, three times as high as that of a worker in Paris, and more than four times as high as that of a worker in Brussels, Rome, or Madrid."

Must we find our comfort therefore in the thought that while 86 per cent of our people are poor, they are from two to four'times better off than their fellow workers in Europe? Or. is it true, as President Hoover indicated in a speech, that we are closer than any nation has ever beetr to the abolishment of poverty?

(From The Vagabond.)

FOGGY

"London is the foggiest plscc in tbc world."

"Oh, no, it's not. I've been in a placc foggrcr thpn tl{tt

"Where was that?"

"I don't know where it wal, it war so fogyS

BACONIAN PHILOSOPHY

"If a man write little, he hae nccd of a grcat mooory; if he confer little he has need of a prcscot wit; end if hc tc.d [ttle he has need of much cunning to !.qn to InOw *trt he doth not."

ADVERTISING ON.TRIAL?

A few people havc recently rqnerlcd that advcrtiring ia on trial. Nothing ir farthcr frorn thc truth" Unlcrs rthc world is to slip bactwaril toward anothcr darL agc, rnlcrr machines are to bc scrappcd and tbc inhabitrrt! of thir globe rcturn to buggies and candlc light, advcrtising will bc used in tte future, as it has bccn in thc past, to EaLG SGo want more and work hardcr to glt it

FLATTERER

Doctor-"You cerrtainly havc actrtc appcodidtis.' Fair Patient-"Oh, Doctor, you f8ttcr mG.'

ROOSEVELT SAID

"Americans learn only from catastrolftc aad nC froo lcl: perience." Wonder if he was torcecdtg rGccot Go+ob lnd present conditions?

TIGHT

First Scotch \l/oman-"Is your husband sti4glP ; Second Scotch \l/6s11111-"Is hG? Evcry timc hc tal:l r ni,ckle out of his pocket thc Indian btinb at thc tgbt"

DR. NICHOLAS UURRAY BI':TLER SAIII-

"A great many mcn would bc bettcr cducatcd if went to school less and telldcd to.busincs morc.-

A Merry Christmas and Happy New Year

-Francis Bacon

"Dobbsie" To Entertain At S. F. Hoo Hoo Xmas Party

Thousands of San Francisco kiddies are regular sailors on the "Shell Ship of Joy" which Hugh Barrett Dobbs, "Captain Dobbsie" to his little f riends, launches every morning on the Shell Happy-time program over station KPO.

Dobbsie brings good cheer and fun to his audience every rveek day in the year but he is expe'cted to surpass himself when he will entertain 20O children who will be the guests of the San Francisco lloo Hoo Club at that organization's annual Christmas partv at the Elk's Club, Tuesday, December 23.

Assisted by Sambo and Ed, and perhaps other members of his famous troupe of radio fun-makers, Dobbsie will put on a gala program as a part of the entertainment arranged by the Hoo Hoo entertainment committee comprising C. C. Stibich, Howard M. Gunton and Fd Tietjen.

Through the courtesy of the Shell Oil Company which sponsors his daily broadcasts, Dobbsie's inimitable services were obtained for the party. It wiil be another "high spot" in his already heavy Christmas program, a principal feature of which is inviting San Fran,cis'cans and other Northern California residents to bring their kiddies to see the mammoth Shell Christmas Display at Fell and Baker Streets.

"I have a number of surprises in mind for the little guests of the Hoo Hoo Club," Dobbsie confided recently. "Santa Claus and I talked it over at our last rneeting."

Dobbs is an outstanding radio personality whose large audience ranks him with the stars of the "theater of the air" in other sections of the ,country. He is popular with children and adults alike and the Hoo Hoo club members are looking forward to his Christmas party program with as much anticipation as the kiddies.

Al Nolan, of The Pacific Lumber Cornpany, will act as Santa Claus.

Frank O'Connor is chairman of the Finance Comn.rittee.

Kesterson to Build Box Factory And Cut-Up Plant

Plans for the Box Factory, Cut-up Plant, and Crane Shed of the Kesterson Lumber Company, Klamath Falls, Oregon, have been completed.

Latest machinery and modern equipment have been purchased and construction is being pushed forward at this time.

The Planing Mill Shed of the Kesterson operations was originally built large enough to accommodate the Box and Cut-up unit, and it is in this building the machinery will be installed for an up-to-date factory of approximately one hundred and fifty thousand capacity.

Layout rvill be modern and contains equipment for cutting and building up sp6cial kinds of stock and furniture Iumber; and it is expected that Kesterson will have one of the most up-to-date and labor-saving Box Factories and Cut-up Plants in the West.

The new operation will place them in a position to handle built-up stock for Eastern markets of furniture lumber and table tops. H. O. Fry rvill be superintendent of the Factory.

PORTLAND LUMBERMAN VISITS S. F.

J, R. Kenny, Union Lumber Sales Corporation, Portland, rvas a recent visitor to San Francisco.

lVendling- Nathan Co.

Douglas Fir Redwood

California White & Swat Pine

If you have ncvcr had

Let ue sell you a car. lt can bc mixed with any other items of Old Growth Yellow Fir worlced uppers.

Main Office: A. L Hoover, Agt San Francisco Loe Angeles | | 0 Market St. Standard Oil Bldg.

?l

"Every time youbuy California Redwood you help keep a Californian at work.tt

ll . B. Greeley

Problems of The West Coast Lumber Industry

By W. B. Greeley, Secretary-Manager We* Coa* Lumbemca's Ascirtbn.

An address before the Western Divicion Meeting, Chambcr of C.'ommcrce of the United States of AmeriePortland, Onegon, Decembcr 9, 19tO.

The forests of the Rocky Mountain and Pacific States were the last to be reached and utilized in the natural development of industry. They still constitute a vast national reserve of timber, containing 75 per cent of the softwoods in the United States and sufficient, iircluding the public holdings, to sustain their present rate of use for probably forty years to come.

llence, the problems of forest industries-while nationwide in scope-are particularty acute in the western states. Here is the great proving ground which challenges our ability to work out a sound industrial program, backed by constructive public policies, for the sane use of a great natural resource.

The lumber industry was the pioneer in exploring, acquiring, and utilizing these forests of the West. It came here from the timbered regions of the East with the accepted convictions of its craft. Lumber u'as a great national staple. Its consumption was bound to increase rateibly with population. Timber would enhance in value as the virgin supply diminished. The ownership of timber was an open door to financial success.

\I/ith these impelling motives, lumbermen entered the new virgin 6eld with tremendous energy, courage, and mechanicat efficiency. They developed a great industry, and with it the states and communities in which they operated and the transportation systems which served them. The logging, lumber and other forest industries today provide 65 per cent of the payrolls of Oregon and Washington and over 60 per cent of the railroad tonnage originating in the two states.

In the conquest of the western forests, timber supplies for half a century to come passed into private ownership. They were placed upon the taxrolls. They became subject to all the costs and processes of capitalization incident to private ownership. And this factor-of carrying an imrnense reserve of raw material with realization projecled far into the future-shortly began to dominate the industrial situation.

Meantime, the picture of the lumber rnarket began to change. National habits in the use of wood were changing. Many other inaterials, aggressively developed and merchandised, were competing with lumber. In the last twenty years, the per capita consumption of lumber has declined about one-third and the total consumption about one-fifth. Lumber no longer sold itself. It had to enter a highly competitive field and hqld its markets by quality, service and salesrnanship.

And so the new tumber industry of the West began to find itself between an upper millstone of raw material which it had taken upon its shoutders and a nether millstone of markets which were diminishing and more difficult to hold.

As it seeks to meet these problems, a progressive change is taking place in the industry itsetf. It is emerging from the old order in which its main reliance was upon the ownership of a natural resource. It is entering a new order whose keynote is industrial efficiency.

That means intensive research to improve the old products of the tree and develop new ones. It means the manufacture or further fabrication of specialized products adapted to the exact requirements of various groups of discriminating consumers. It means the carefut selection of raw material for specific uses, like a high-grade structural timber; and the exact identification of its quality to the architect or engineer who uses it.

It means lumber whose quatity is certified by grade marks, and lumber dried to definite specifications for the trade which requires it. It means not only the utitization of logging and mitl waste for pulp and like products, but a much greater correlation of manufacturing processes so as to find other outlets for the low-grade portions of the tog which will not return their cost as boards or scantlings.

The search of the lumber industry for greater efficiency is taking it back into the a7s6d5-1s study afresh its raw materiat before the process of conversion is begun. "Selective logAing" has become a famitiar term to the timber operator and a frequent practice in the

pine forests of the West. It ilvolves simply' harvcsting thc species arrd grades of timber which yield a pro6t under prescnt ccononrc conditions, and leaving as far as practicable-for latcr conversiocthe trees 'which show red in the operator's books. Even in the dense stands of the Douglas fir region, there arc large possibilities in selective logging for ieducing industrial losscs in the manufacture and disposal of low-grade material.

Above all else, the new order in the lumber industry mcans pr<> gressive merchandising to suppty the prescnt-day requirements of ihe consumer for quality and service, and the aggressive development of markets to meet the intensc competition now encountered in almost every field of lumber use.

It is important to emphasize these facts at the outset. It would be futile for the lumber-industry to invite public discussion of certain of its major probtems, and particutady to suggest -further public co-operation in their solution, without clearly recognizing the necessity for many internal betterments which the industry alone can accomplish.

There still remains a most important phase of industrial eftcienqr: namely, an efiective adjustment of the current production of lumbcr to ths consumptive demand. The lumbcr industry sbarcs sith thc petroteum, coai and other naturat resource industrics the fundamenial problem of conserving enormous supplics of raw material elready acquired, and avoiding thc waste of destructiv,c compctition in their uie. It stands in nCed of some neans of balancing supply with demand in an orderly, effective way, in order to secuc a living return, maintain stabte employment, and avoid excessive loss of raw material.

Let me refer specifically to the situation in western Oregon and Washin6on.

A survey as of September 30 of this year revealed 695 living sawl mills, of which 291 had produced no lumber during the preceding quarter. The capacity of the 695 actual or potential producers, as normally and customarily operated, is in excess of fifteen biltion board fiet of lumber annually, or at least 25 pcr cent more lumber than the industry has yet sold in its most favorable year.

Behind these sawmitls stands some thirty years' supply of timber in private ownership. This vast amount of timber, in excess of 3X) biltion board feet, has been subject for many yc.rs to thc taxcs, protection costs, interest, and other carrying chargcs incident to private ownership. There has thus been creatcd a trcncndous finan- -ial pressure for liquidation. At the samc timc, the trcnd in timber values and the rate at wbich taxes and other carrying charges eccumulate largety restrict opportunities for thc salc of timber to arcas in the path of speedy manufacture. Hencc, the liquid'ition of brlrdensome investments in raw material is forcing timbcr into the sawmitls. Trees must be converted into dollers to pay taxcs, interest. and bond maturities; and sawmills opcratc in thc red ntl:r than incur the greater loss of shutting down.

The burden of thirty years' reserye of raw materiat is thus rlesponsible: first, for creating an excessive manufacturing cepecity; and second, for keeping more of it emptoyed much of the time than the orderly supply of our markets would warrant

In 1928, a relatively favorable year, a strcnuous educationd cfiqrt within the Douglas fir industry kept its production at 75 pcr cclt of capacity and suppty was fairly balanced with dcrnand.

In 1929, the mills operated at about 70 pcr cent of their norml capacity, but still manufactured too much lumbcr as the {cmid sla'ckentd ad"g the tast half of the ycar. Exccssivc ltocts rele accumutated, prices steadity forced down, and raste increescd.

In 1930, to the end oI October, the production dropped to 54 pFr cent of capacity. Since Juty 6rst, it has avcregtd but {5 pcr cc4t, and inventories have been materially dccreascd. Tbe sherp dcclitfc in business this year incident to the general deprcssion hes bccn rts fected in West Coast lumber ordcrs to tbe end of OctoDcr rcprF senting but 55 per cent of thc industry's capecity; in a dcclirc pf 30 per cent in the average price of tumber sold es conpud dF

the spring of 1929; in the complete shutdown of 291 mills: and in throwing from 4O to 50 thousand mill and logging camp workers out of employment.

While this year's situation is, of course, abnormal, it pictures in vivid colors the basic weakness of an industry which must perforce carry a long-time supply of raw material. bver-production is its chronic ailment. At times it is under fair control. Then it breaks out afresh in acute form. And every cycle of a few months of overproduction brings in its train demoralized markets, irregular employ- ment or unemployment of labor, and excessive waste of raw maierial as the hard-pressed operator discards low-grade logs or lumber whose manufacture would only add to the burden of his losses.

The West Coast Lumbermen's Association has valiantlv attacked this giant.with the weapons of fact, education, and persuision. We have persistently p.ut before the manufacturers the iurrent facts as to production, orders, stocks, and market trends. We have unremittingly urged moderate production programs to keep the situation in balance from month to month. We have preached the economic gospel of-manufacturing what can be sold at a fair price rather than running full time and then selling what has been manufactured at any prrce.

We have had a fair measure of success. But the problem is too deep-seated to yield to educational methods alone. A more definite and business-like basis for a continuing, orderly control of produc- tion by concerted action throughout the industry must be found. _ Considering this need in connection with the other things the lumber-industry,should do in world-wide merchandising, developing by-products, and the like, I am convinced that no soluiion will bi effective without a large dggree of consolidation within the industry. This need not take the form of a single, giant merger of tirnbir h_oldings and operating facilities. It may come about most practic- ably thro rgh a number of consolidations, formed by grouping mills or timber hol_dings in each of the principal lumber producing districts of Western Oregon and Washington.

The industry- today is widely dispersed in timber and plant ownerghip-. Its. hundreds of independent units represent a great diversity in financial strength, manufacturing methods and co-sts, and meichandising policies. The first and most important step in stabilizing its production and in manufacturing and ielling its products mosi effectively under present-day competition is to consolidate in a smaller number of stronger units.

But grarrting that this is done, there will still remain the need for a more effective coordination of operating policies between the various producing units if current production is to be kept within

the bounds of current demand. That requires concerted action on some definite, continuing basis. It is not possible without agreement between compet_itors in the same industry. And with this background, I make a plea for greater freedom of self-government by the industries which carry the responsibility of conserving natural resources.

At the present time, the right of the law-abiding manufacturer to cooperate with his neighbors in maintaining a sound relationship between supply and demand is practically limited to'-gatheiing.and disseminating statistics. Beyond that point he enters a twilight land of legality at the risk of frustration of his plans and criminal prosecution for himself. Every industry which has attempted to deal collectively with its production problems has come -up against this barrier. Last year a plan was presented to the Department of Justice, in behalf of the West Coast lumber industry, which proposed to aid in keeping production, sales and stocks in balance by an advisory service to the mills. It was not pronounced "illegal" but we were warned that if the plan were attempted the government would probably find it necessary to test its legality in the courts. It is questionable how far the constructive work .of the Federal Oil Conservation Board can be carried before it will be blocked by the antitrust laws.

Hence, it is my judgnrent that to enable the natural resource industries to exercise the silf-government necessary in their own and the public's interest, there must be some further clarification or liberalization of the present statutes dealing with restraint of trade.

The anti-trust laws are predicated upon the theory that public interest demands solely the most wide-open and unrestrained competition between producers of the same commodity. That theory is wholly inadequate to meet present-day-economic.and social needs of the United States. The public today dernands much more of industry than free competition. It wants efficient and dependable service. It wants stable employment of labor. Witness the appeals in recent months to all industries to reduce unemployment and the organization of special committees by the President to work with the industries of the country to that end.

The public demands that industry provide high standards of health, safety, and social well-being for its workers. And it demands that industries which convert natural resources conserve them from wasteful exploitation and rerrew them if, as in the case of forests and fisheries, they are renewable.

Over-production in the forest industries of the Northwest involves particularly direct and serious public losses. Urremployment in the (Continued on Page 39)

Problems of The West Coast Lumber Industry

(Continued from Page 37)

basic industry of the region not only afiects thousands of workers directly but reaches far in the losses sustained by communities and by many dependent or related industries, Every extended period of over-production means the waste of millions of feet of low-grade logs and lumber which can be utilized under stable conditions and which should be conserved as part of the basic raw material of the cbuntry, And the instability and uncertainty created in the tumber industry by the blight of over-production is the most serious obstacle to industrial reforestation. It tends to make the lumber business simply a liquidating industry, without permanent intercst in its land-when it should be moving progressively toward the sustained production of timber crops. The result, in one way or another, can be only to throw the cut-over lands and the task of reforestation back upon the public.

There should be no question of changing the basic competitive principle upon which the anti-trust laws were built. But there is a serious question, in my mind, if the public inteiest does not require putting a curb on the destructive forms of competition, especially where the waste of natural resources or stable employment of labor under desirable conditions are involved. And let the curb be applied by the industry itself, through the right of agreement among its members under reasonable and proper safeguards.

In other words, is it not time to substitute for the sweeping condemnation of any and all restraints upon competition as contrary to public interest, which is now written into the anti-Fust laws, a more discriminating determination of the kinds of concerted action within an industry which actually promote publip interest and national welfare ?

It should not be difiicult to express this principle in law. It would require giving some competent and disinterested umpire authority to determine what forms of industrial cooperation are, or are not, in the interest of the public, considering all phases of public interest or welfare that may be involved. Cooperative efiorts to restrain destructive corhpetition and utilize our natural resources sanely, or to promote stable and satisfactory conditions of employment, for exampte, should be sanctioned if actually found, upon disinterested examination, to be in the interest of the public.

Various ways of embodying this idea in legislation have been sug- gested. One of them has been to authorize the Federal Trade Commission to review plans proposed by an industry for controlling production or otherwise stabilize its operations by contract between its members, and to approve such plans where found to be sound economically and desirable from the standpoint of public interest. Manufacturers or producers would be protected in making agreements in good faith to carry out a plan approved by the Federal Trade Commission. This would enlarge the functions now exercised helpfully by the Federal Trade Commission through Trade Practice Conferences, dealing with many phases of trade practice and industrial ethics.. It would enable the Commission to go much further in its field ol industrial umpire by dealing direct-iy with the more fundamental problems of production and stabilizition from which it is now debarred.

Another proposal embodying the same principle has been made in respect to the oil industry. It would iuthorize the Federal Oil Conservation Board, which has done much constructive work in relation to the conservation of oil and natural gas, to approve plans proposed by the oil industry in logical geographical sections, for controlling production, through agreement between its members, where necessary to conserve these resources from the waste of destructive. competitive production,

In its simplest terms, the plan which I have in mind is one of self-government under a public umpire. Both the initiative and execution of any programs adopted would rest with the industry concerned. Any natural resource industry would be permitted t-o determine what cooperative action within its ranks is necessarv and placticable to keep production in balance with demand, pievent avoidable waste, and s+,abilize employment, It would submit its proposals to a disinterested public agency. That public agency would determine whether the plan as proffered is in the public interest or whether it should be modified in certain respects to be in accord with the public interest. If the plan a9 approved by the public umpire is deemed workable and beneficial by the industry concerned, it would have authority to put it into effect through its own organ- ization or internal agreements.

The Federal Oil Congervation Board has performed a very constructive service in studying the problems of oil conservation and making clear to the public the necessity for some form of concerted action to prevent the waste of these resources. We are encouraged by the fecent announcement of the President that a Timber ConJ rvation Board will shortly be appointed to study, in like fashion,'the

(Continued on Page 4l)

L U M B E R

VERYTHING in lumber"-tnay be a rather inclusive statement, but it about tells the story at Hammond's, for practically everY vafiety of \D7est Coast softwoods and foreign and domestic hardwoods is found in FIam' mond'sdistributing yards located at Terminal Island and Los Angeles.

These stocks may be rightly said to be the largest in Southern California. That

represents in itself of service for the of the Southland.

an outstanding form

retail lumber dealers

Main Office

310 Sansome St. San Francisco

Mills: Samoa, Calif.; Mill City, Ore.; Garibddi, Orc.

ttOther invqstmenb may look attractiver but the firrt and greatest invcstucot ir I tlooc"t

The right to Ffome Ownership is founded upon determination, thrift and coorbtcat cfrctr.

At the same time, not to fulfill our moml obligations in melring ideal homee a rcality ir failur,c of life's duty.

To help families build more and bettet homeq means ceating salcs for younclf.

Plans for this attractive home can be furnished by t[c

Coos. Bay Lumber Co. Issues / Artistic Booklet

,The Coos Bay Lumber Company has recently published and sent to all their customers and stockholders a most handsome booklet describing the company's operations. The information contained in this booklet was compiled by H. W. Bunker, president of the company. Printed on the highest grade of art paper the booklet contains a most interesting story of this large lumber operation. Photographs of the logging camps, the sawmill, the company's steamers, the big Bay Point plant, with its up-to-date lumber handling equipment, are splendidly reproduced throughout its pages.

Among the interesting figures given are the following: The company owns 80,000 acres of timber, estimated to contain 4,500,000,000 board feet of merchantable timber; the logging equipment includes many steam, gasoline and Diesel logging engines, and the railroad has 85 miles of track, 250 railway cars and 12 locomotives; the plant at Marshfield is t.he largest single sawmill ever built, and it produces over 65O,0OO feet in one eight-hour shift; normally 1100 men are employed, in addition to steamer crews, office and sales forces; an inventory of about 20,000,000 feet of lumber is customarily carried at the Bay Point yard.

Problems of The West Coast Lumber Industry

(Continued from Page 39)

practical problems of conserving and wisely utilizing the timber resources of the country. Through the medium of these fact-finding and educational agencies, of high public standing, it may be that public opinion will be prepared for a liberalization of the anti-trust laws in order to deal rationally with present-day economic conditions. Hence, I regard it as timely for the business interests of the country, as represented in the Chamber of Commerce of the United States, to develop a workable plan whereby the natural resource industries can meet the public on a common ground of mutual interest and benefit.

American business widely supports the position of the National Chamber of Commerce against the extension of government control over industry, or government regulation of industry, or the further assumption of business functions by the government. But there is a clear distinction between the control of business activities bv the government and the principle I have suggested of giving industry greater liberty of- action to govern itself. The public will not grant us this liberty without assurance that its own interests witl be-pro- tected. We must find some practical means of giving the public that assurance. And in my judgment this can best be done by submitting the measures which we believe necessary to some disinterested public agency, demonstrating their benefit io the country, and thereby obtaining public sanction to put them into effect.

The lumbermen of the Northwest have been trained in a school of intense individualism. It is a natural result of the pioneer conditions under which their industry has developed. But they are rapidly learn-ing the necessity_of cooperation. They are reaiiring that many of the complex problems which surround their industrv today can be_dealt with far more effectively by united action. They are more and more prepared, with the aid of cooperative action, t-o work out the problems of utilizing the vast forests of the West with the efficiency in manufacture and merchandisine demanded of thenr by modern conditions.

Their _industry is lot a decadent one. It will go right on fabricating the innumerable things required by civiliZatioi out of the timber resources of this region. It will parpetuate those resources th.rough reforestation. It wilt remain a great employer of labor. It *'ill .shoulder the responsibilities of consirving its riw material and makilS it of the maximum benefit to the people and commerce of the United States. But to do these thingi eifectively, and partic- ularly to _restrain th-e destructive competition which benefit. n'o otr., they need gteater freedom of self-government.

Our Orm Logging - Milling - Transportation ' and Distributing Facilities

THATISTHE REASON FOR GOOD LU,IIBER

FROM Consolidated Lumber Company

Vilmington Lor Angeler Digtributorr of Creoroted Lumbcr, Piling and Poler.

YOU INCREASE your business in two ways by handling Truscon Metal Lathr. First, you open up a new market for cales. Second, you enlarge your present market for lunrber by providing freproofng for it. Truscon Metal Laths are a complete line manufactured in California and ctocted in local Truscon warehouses. Write for fuII information.

.

TRUSCON STEEL COMPANY

Pacific Coast Factory, Loe Angeles Los Angeles, Calif. - 5,180 E. Slauson Ave. San Francisco, Calif. - 74 New Montgomery St. 310-311 Seaboatd Bldg. 449-457 Kerby St.

METAL LATH

(Thc ClcorJng Houe)

This Column of "'Wants" and 'Don't'Wants' is fon

The Fellow Who Wants to Buy The Fellow Who Wants to Sell

The Fellow \Mho Wants to Hire

fqrc: E2.s0 pq cotinn dncf, The Fellow \iVho \Ments toBe Hirad

F'OR SALE

Planing Mill Machinery for sale. All modcrn, nsw 3 years ago. Loe Angeler Planing Mill Co., 1t0O Itrdustrial St., Lc Angeles, Calif. Phone VAndtke &t60.

WANTS POSITION AS YARD MANAGER

Experienced lumberman. would like position managing country yard in Southern California. Familiar with all details of the retail business. Can furnish references. Would appreciate an interview. Address Box C-356, care California Lumber Merchant.

LADY STENOGRAPHER \^/ANTS POSITION

Young lady with several years' experience in the lumber business, mill and wholesale, wants position with Los Angeles lumber firm. Familiar with all office details. Address Box C-357, care California Lumber Merchant.

\^/ANTS POSITION

EXPERIENCED YARD TANAGER WAITTS CONNECIION

Experienced yard nanag€r wants connection es mrorldr -assistant manager-or collector of country or suburblo yard. Has record for creating business and oollcctipj what he sells. Ten years' experience with same firm ud has request to return at any lime. Is thirty-six years of age, married, speaks German fluently, and some Norrogran. Address Box C-353, California Lumber Merchaql

A-T SALESUAN AND ISTITATOR WANTS POSITION

Responsible, experienced retail lumbcr sdesman;nd cfmator, ofrce or yard, desires coqsection. - \f,rill rofit tlo weeks gratis to qualify. Have naneged linc yerds. A-l references. Salary reisonablc. Address Box C-331, California Lumber Merchanl

UODERN YARD FON SALE

Bookkeeper

Creditman

Sales Promotion Ideas

Experienced Line Yard Manager Plan Book

Advertising

Make your yard center for owners and contractors

WISHES POSITION

Address P. O. Box 51, South Gate, C^alifornia.

ABBEY'S

Modern Yard for sale, near Los Angttes-invcstlncot around twenty-five thousand, sales sixty to scveoQr thousand per ycar. Good reason fc sclling. Ad&Gls Box C-358, care California Lumber Mcrchant.

YARD UANAGEN WA}ITED

Experienced retail lumbennan wantcd to oror3c yard close to Los Angeles. State age, lunbcr cryGtL ience during past tcn years, and refcrences. Addrclt Box C-359, care California Lumber Merchant.

REGISTER AND YEAR BOOK

; Vcrtcro Logging Lumbcc rd Vood Udry lodulart 193o Editioa Nor Rcrdy , C.overc ell rtatcc Vcrt of ttr Rocticr, BdtLh Colunbia, AL*+ Philippi!.. ..d Herdi. fndurtria inclu& Logsitts Opcrationr, Saw Milb, Shiod" Milb, Wo,odrorlcn, Vood prsrllrr Hrarl fibofrlrlrlqt ra EoF 3a Bo: Shook, Crosr Armr, -$rl, pir"n, Framcn Handlcr, Eribiot, Vcoccr, Coop6;gr, Furaioa., 6lp rd- !.Dc, Lr9L: Vt4-ltt} Brolers, Buyen, Conpany'Gcncrd Siorer, Company Hotcb, Gir Coniirerr'tr, 6ip t'lc oi Borrdinr Ho- cd Cot |&r* rionorr.

Abbey'r Rcgbtcr ir not eiop$ a dircctory of lceding opcratiorn but liro borh lattp ead roelh @6ryt cdt' t ooalb l0O% norr -.-or tf,an any rioiLar bool publfuhcd. Th.r. .t! D.nt rphodid ..Uing .rd buting oeeoculitr .ua 6. -.[ d acdiuo rircd opcradonr.

Abbcy'r Rcairtcr rhorr pcrrcnncl, capacity, cquipmcnt, rpccicr of rood rarcd and all other iafotnacioa ltact o -oSb 6. a.L' to rclect prorpsctt intclligeqdy, and buyerr to placo ordcrr and insuid.. rith an undetranding of rhet e. rrr4 qo roppfy. r: Abbey'r, with itr 72E prrylet and ovcr IO,0OO lidn3r, rnelr rn "o1ur booP' of thc vart Vcrtcrn lrrobc b&rrf: Order your copy to&y.

Oak flooring is a modern necessity for home beauty and utility.

Many an older home can be made in manv can be modernized with new oak cases with ordinary persistence. flooring-a sale that

Recommend Long-Bell trade-marked oak and economy-a name on oak flooring that

flooring for its beauty, serviceability helps you make the sale.

Dealers and builders find Long-Bell able. It sells well because its merits trade-marked oak flooring regularly profitare recognized.

7r2% BELL LUMBER SALES CORPORATION

LONG BLDG. Lumbermen since r875 KANSAS CITY, MO.

Doglu Fir Lumber, Timbers, Door ad Window Frames, Trimpak; Western Hemlak Lumber; Westem Red Cedar Siding ud Shingles; Southem Pine Lumber ad Timbers; Southern Hardwood Lumber, Timbers and Trimpak; Oak Floring, *CELLized Oak Flmring Strips, *CELLized Oak Flor Planks,*CELLized Oak Floor Blcks; Califomia White Pine Lmber, Sash and Dors, Box Shooks; Creosoted Southem Pire Lumber, Timbers, Posts, Poles, Ties,Guard-Rail Posts' Pihng.

A.

R.

Months oj steady rain cou ldn't start leaks in th is roof !

It Has \(/eaYet - Henry Protecti.dil

'--a strong statement but an actual fact which every \Teavcr-Henry Dealer, Roofer, or Contractor may present to prospccts, about a home that has recently been re+oofed with \(/eaverHenry materials. Because such a startling dcclaration is -no.exaggeration, only positive truth, makes it all the more, a most impressiver convincing sales argument. Certainly you strikc a chord of response inthe buyer's mind when you state that, " herc is a roofing material lor your home which is sturdy enough to resist, supposedly speaking, months of steady rain." Every home owner existing today would like

to have such a roof protccting hir homc. ... Knowing this you have a running lsrd on your prospcst belore you Gyel start sclling him. Give him lacts; show him examples. Tolk lbout his home and how itwill beimprovcdrnd lurtherprotected. You don't havc to highpressure. Refer to the rooling for that. .h }ar plenty of high-pressure in the form of colorlul beauty, striking designs and sturdy protcction. Handling Weaver-Henry rooling is hiEhly satisfactory - - - it sells easier and dcalers, roofers and contractors maki a greater ptofii After all that's what counts-.

3275 EAST SLAUSON AVENUE c LOS ANGELES, CALIFORNIA