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46 This journey map was much more problem-oriented than solution, as I was at a stage where I wasn't thinking too much about prototypes yet. The story of this patient starts with feeling symptoms, knowing that a GP visit is necessary, but facing the dilemma of public VS private. PHOTO BY USMAN YOUSAF ON UNSPLASH
STAGE TWO — STAGE ONE — the problem
USER COGNITIVE WALKTHROUGH ✂ Ideas and concept validation With these 4 features in mind, I developed an implementation journey map to validate my ideas and concept. I asked a range of participants and took them on a user cognitive walkthrough by walking them through all the service touchpoints, from the problem state to aspirational state. I described potential scenarios that seemed to resonate most with my primary research: falling sick, having a bad experience at the public clinic/
hospital or dissuaded by the long queue times, and then my proposed telehealth solution. I structured my testing based on concept viability, asking questions like: is this idea of holistic health appealing to you? Can insurance incentives push you to meet your health goals? The feedback I received was a mix of both critical and supportive.
PHOTO BY LINKEDIN SALES SOLUTIONS ON UNSPLASH
