The California Lumber Merchant - May 1923

Page 23

I t. Real value isn't measured by price. You want merchandise that makes your
nell. CORNELL WOOD PRODUCTS CO GENERAL OFFICES, CHICAGO, ILLINOIS Pacific Coaet Repreaentative: 878 West 40th Place - Los Angeles, Calif. NO.2t. We also publish at Houston, Texas, T The Gulf Coast Lumberman, America's foremost retail lumber iournal MAY l. 1923
trade glad they bought it. They'll feel that way when you give them Cor-

STROI{G BACKING

Whenever you find smooth, stiaight, rigid walls, free from cracks, bulges or dust streaks, you will almost invariably find them built on a base of

-the economical, everlasting lathi.tg materialmoisture - proof, sound-proof and fire-proof.

l[-n"

S-. Buttonlath ir Mentioneifl

lLby Name in Your Specifications ll BUTTONLATH MANUFACTURING COMPANY

Vernon and Boyle Avenues, Los Angeles Phoncs: 291-269 and South 2563

Manufacturers olso of the famous PETERS WALLBOARD

IN THIS ISSUE:

May l, 1923 THE CALIFORNIA LUMBER MERCHANT
WISE BIRD WHO READS THE C.A,LIFORNIA LUMBER MERCHANT FROM COVER TO COVER Below is the Index to Some of Our Best C.opy. Dodge, E. J., Co. Dry Kiln Const. Co. Eagle l-umber Co. Eppcrson, U. S., Undcrwriting Co.. Fi6cld, E. L. Fletcher & Frambles Fruit Growers Supply Co.. Forgie, Robert Golding, Fred, Glasby & Co. Gripper, Jerome C. Gulf Coast Lumberman Hamer, Alvin C. Hanawalt-Spaulding Co. Hanify, J. R., Co. Hendrickson Lumber Co. Hill & Morton Hillyer, Deutsch Edwards Hart Wood Hipolito Screen & Sash Co. 19, Holmes-Eureka Lumber Co. Hutchinson Lumber Co. Hoffman Co., Earl Kirby-Bonner Lumber Co. .. Koll, H. W., & Co. Koehl, Jno. W., & Son .. . 14, Little River Redwood Co. 7 39 i. 33 National Mill & Lumber Co. 22 Nettleton Lumber Co. 5 Nichols & Cox Lumber Co. 3l Northwestern Mutual Fire Assn. . * Oregon Lumber Agency 43 Pacific Lumber Co. . 37 Paraffinc Companies, Inc. . * Pioneer Paper Co. .. 38 Pratt & Warner Outgide Back Cover Red River Lumber Co. . 46 Ritc-Grade Shinglc Assn. * Richardgon Co. Rocc, C. M., & Co. Santa Fe Lumber'Co. Skagit Steel & Iron Works. Sladc Lumber Co. Snead, Junius C., & Co. Standard Lumber Co. Stanton, E. J., & Son Strable Hardwood Co. Sunset Paint Co. Superior Oak Flooring Co. .,. Tacoma Lumbermen's Club Tacoma Planing Mill Tarter, 'Webster & Johnson Union Lumber Co.. 'Weaver Roof Co. . Wendling-Nathan Co. 'Wegtern Celotex Co. 'Wegtern Hardwood Lumber Co. Weyerhaeuser Sales Co. Wheeler-Osgood Co. ... 'Weetern States Lbr. Co. White Brotherg Williams, Curtis Williams Stained Shinele Co. Wood, E. K., Lumber Co. aAdvertisement printed in alternate issue. rF 46 27 49 t6 50 l7 ti 3l 25 32 .Y. a 35 36 39 4l tl 30 qi ic Lumber Co. 16 tt a * 46 + 50 44 {i 20 24 a l8 a 47 41 l6 29 43 26, 21 37 42 47 t4 23 50 36 4l 3l 45 t t6
Albion Lumber Co. .. 37 American Hardwood Co. .. 34 Arkansas Hardwood Flooring Co.. . . 32 Bemis & Cowan 24 Bennett-Hamlin Lumber Co. 45 Bohlssen, H. G., Mfg. Co. 24 Bradley Lumber Co. . 28 Briniinatool Co., The 25 Browning, H. A. 50 Buttonlath Mfg. Co. . .Insido Front Cover Calif. & Oregon l,umber Co. . 42 Calif. Panel & Veneer Co. . 21 Calif. Redwood Association 9 California Saw Works 48 Compo-Board Co. I Cooper, W. E., Lumber Co. . 33 Coos Bay Lumber Co. . 38 Corncll Wood Products Co...Outside Front Covcr Cowell, Henry, Limc & Cement Co. .. 48 Chamberlain, W. R., & Co. 22 Crow'e llmbcr Index
IT IS THE
ADVERTISERS

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,futtblw

Pr$llrhcd tt. l.t &d lStt of crch Dortb rt {3-r FAY BLDG- Il)S ANGELES, CAL. TELEPHONE &.-5r5 Entrrrd rr Saonddirr Drttcr Septcmbct E, l)22, et thc Portofflcc rt hr Angclcr, Cdifornir, udcr Act of Hlrch 3, lt?g.

3*;"8*',-Tff''.jlT.:'.i.t*' Los ANGELES, cAL., MAY l, ts23 "t"Tf;H.l[:: How

Lumber Looks

A,fiecting the entire coast, the ctrike of sailors, rtevedorer, loggen and rnill-men, threatenr to create a eeriour condition in rhipping within a verlr rhort time.

Practically all of the crewr in all portr left worh Thurr' .day morning, April 26, these being followed by many of tlre loggeru end rom,e rtevedorec and mill workerr. Reporte from Grayr Harbor rtate that thiogr are at a dand rtill there, that the miltr will be compelled to clore when they have cut their prerent rupply of logs. Tbe rame condition prevailr at Puget Sormd and'on the Columbia Riverr end many carnp! are clored. It ir underetood that tbis rtrike ir a demand for higher wages, and for rhorter time, the railors demanding an hcreere to $10O.0O per nontt, and the stevedores wanting about 2O centc per hour more. At San Pedro Friday morning eight boatr were idle witt no crewl to unload, but attempts were being rmde to lecwe additional creryr to continue unloading.

Receipts at Sen Pedrol show no decreare. Up to the night of the 26tb, one hrmdred twenty-eix vecrelr had docked with a total of 142,ffiO,OO0 feet, 122,86QfiD feet of this being 6r and the balance redwood. San Francirco totalr up to tbe night of the 24tt, rhow a total footage of 47,872,OOO feet ariving there.

Salea reported by one htmdred end thirty-five memberr of the Wert Coast Lumbermene Anociationr w€re r/z pq cent bel,ow production, a considerable d'ecreare since tte lart report a week ago. Total produc{ion of thece milb for thir period wa.r 1141288, 359 feet, and sdes were 113,688,836.

Reportr from the California Redwood Arociation rhow no great chenge in conditionr at their member millr. Forryteen mills reported production: 7r435rOOO feet, and sabs 8,O75,OOO feet.

Reportr from the Southem Pine Arrociation ehow a de cidedly better condition on their ealel compariron with the production totals. One hundred' and rtriry-four millr reported raler of 7317161832 feet for the wedr, and trhdr production war 691163r42O feet which b about 16/o belout normal.

The demand fq comrnonr in Celifornia b rteady, with the millr holding at practically t{re mme ecale ar two weekr ago. Lath have diffened with a much better demand. Shingle! continue rtrong, with fewer unlold than for rone time part.

Flooring and ceiling ir rtill herd to buy, and dl gradcr in rough upp€$ aeem to be rcarce with a good dernand.

ADOPT NEW GRADING RULES

The California White and Sugar Pine Manufacturers' Association at the regular monthly meeting of its Board of Directors held in San Francisco, on April 20, 1923, adopted the following revisions in the grading rules covering the grading of California w'hite and sugar pine lumber. These revisions are effective on May 1.

(1) Inch factory lumber will be graded in accordance with 5-4 and thicker factory rules.

(2) Ten quarter and thicker factory lum,ber will be graded from the poor side.

The Board confirmed action of its representative at the New Orleans meeting of directors of the National Lumber .Manufacturers' Association, in recommending the following, providing such action is ratified by the other Associations:

Thickness for S2S finish and boards to be 25'/32 in.; dimension to be /s in. off in width on 4,6 and 8 in; tl in. off on 10 in. and wider, and z/s in. off in thickrress in all widths, this standard not affecting ,factory lumber.

Standard names for all yard grades, which includes common, dimension and finish to be adopted.

In disputes over grade as between mills and their customers where the Association is ,called upon t,o make reinspection, the charges for such reinspection are fixed at $10.00 a day and expenses where reinspection is made for mills affiliated with the Association and $15.00 a day and expenses for others. These terms will be put into'effect on May 15. Reinspections will be made by ofhcial inspectors of the Association and the Association will issue certificates based on the findings of the inspector.

Sen Frrlcirco OEci taa Fl|r Dldr. Pholr Krrrry tll
"-r.y*.'
tZt!
Southcrn OGcc af Gertor Blalr.
Northwertcrn OEcc
Norttrort'n 8k. Bldr. Pordud' Orulol
times come and 9o, but thing certaln:-
Honest GOODS-honest EQUIPMENT-Honest ADVBRTISING-honest SALESMANSHIP-and honest SERVICE, will bring a reasonable amount of business in ANY kind of times.

A SLIVER OR A CARGO ETTI.ETO MILLS PUGET SOU]ID

Regardless of the TREND of the MARKET your placements with us are PROTECTED. Our orders are NOT taken for later NEGOTIATION with the mills, but taken DIRECTLY FOR THEM.

We do not maintain a purchasing department for, up to the present time, our total available mill capacity on the Sound of thirty million feet per month has proved sufficient to supply our Southern California trade.

This large mill capacity, coupled with excellent tonnage facilities (the Nettleton Lumber Company averaged a sailing every four days in March) provides a service to the Southern Calfiornia dealer unexcelled. General

Southern Sales Office: 729 Bank of ltaly Bldg. Los Angeles, Calif.

Mzy l, l92i THE CALIFORNIA LUMBER MERCHANT
Offices:
S. A.
Seattle. U.

The Best Quality-Service Talk I Ever Fleard.

I have often been asked what is the best actual lumber rales talk I ever heard of, and I always tell them thir story. Itts hre, every word of it. The man who made it ir a well known rnanufacturer and wholesaler today, and one of the be* sale$nen I ever hew.

This man was in Chicago on busines. He had to rtay over Sunday. .A Ctricago man, a very large lumber buyer who was "batchingft at the time, asked my friend to have Sunday breakfast with him. He accepted. The Chicago buyer took him to the Blackrtone Hotel, where they rat and ate their breakfart in luxuriqrs leilre.

After while rorne rhop ralL developed, and the Chicago buyer eaid:

"My friend, why ir it that in rpite of the fact t[at I alwayr rend you my inquirier for lumber, I celdom get a chance to buy from you for the reason that you are alwayr so much higher ttan anyonc elre? kntt there a mirtake romewhere in rrour being conrtandy above the othcr bidderr for my burinec?"

Whcreat my friend replied: "No rir! No mirtake about THAT. But if you cvcr ask me for a bid and I DON'T bid higher than the ordina4' nrn, THEN you'll how I've nedc a burt."

"For Heavenr reke, erplain yotnrclfr" laid Sc Chicago buycr.

"I'll do it " raid my friend. ttWhcrc arc wc cating breakhrt? Wc paid fifty entr each for therc potr of coffec, and a dollar and a half for thh 'ham -ith eggr.' Didntt wc? Surcl Yet right down the rtrect hcre a few blocks I can rhow you a rcrtaurant where rye car get an excellent orp of coffee, with jurt as good rugar and cream as thir, for a dime. Ha'n and egcs in that rertaurant cort thirty-five centr. The ham ir Swift'r premium, just ar good a.r moncy can buy, and the egg! arc jtut ar good and fresh as t{rere we are eating. But wetre not eating at that lunch codnter are we? Certainly not! We're eating our ham and eggr and coffee in the Blaclctone Hotel, aren't we? and WHY? Because we like the SERVICE we get here, and we like to do business with this cort of an institution, and we'rc -illiog to pay for it, and BY GAD SIR THAT'S WHAT YOU PAY FOR WHEN YOU BUY FROM ME.''

Can you beat it for a quality-service sales talk?

THE CALIFORNIA LUMBER MEKCHANT May l, 1923

IF YOTJ HAYEI{T

tried a car of Weyerhaeuser's famous end-matched, trade-marked Hemlock flooring you have not yet discovered what reallv wonderful softwood fooring is.

It would be a pleasure to send you a sample car today. You'll never regret the purchase.

THE CALIFORNIA LUMBER MERCHANT
Cr|AS. San Francisco R. McCORI|ICK
Angeles Los
LUMBER c0.

The Compo-Board Co.

MINNEAPOLIS, MINNESOTA

Manufacturers of

Ihe Wood Core lVall Board Announces the opening of Factory Branch

At T he Pacific Commercial W arehouse

923 East 3rd Street

LOS ANGELES, CAL.

Phones Pico 802; 13044

'WHOLESALE ONLY

A complete and large stock on hand at all times.. Immediateshipments.

Compo-Boardi is the original wall board - made and used for 29 years. Does not crack, *.ip; shrink,, crumble or fall ofi. Does not require'' panel strips-can be papered, painted or kalsomined. Get the genuine-loolc for the wood core. Factory

Reducing Fire Hazard in Mills

This is a mighty good time to talk about mill firps., Any time is a good time for that, however, since this, menace is one that can undoubtedly be'legsened by carp.

Lumbermen's ljnderwriting Alliance, of which Ul S. Eppers,on Underwriting Company, of Kansas City isr At-. torney-In-Fact, has a bulletin out that is interesting reading, going to all their subscribers. It reads in P.art:

"Within the past thirty days a mill that had run 22 years without a fire; another which had barely ended its fiftieth, year; and a third'acquired but,a year ago--a-ll,stlbstantial,. profitable, badly needed mills-feel under the scourge of' the destroying demon, appealed in vain for r.escue from his fiery talons, and helpless, were devoured with.insatiable greed. Can it be necessary that the fire dragonrs hunger be appeased with our most valuable and most essential possessions? No lumberman,will answer in the affirmative who thoughtfully considers the facts in connection with' the passing of these mills."

The Bulletin then recites the cause of the three fires men;, tioned, all of which were preventable. One of them caught. from a slab pit fire (in the South) on a day when the milli was shut down, attd no 'crew was there- to fight the stari; of the fire.

One of them caught from the flame of'an oxy-acetylene gas welding machine brought into the mill to m,ake a weld;. ing job. i

One caught from a hot box on the id.ler under a band' mill, and the flames were whirled all over the mill by. whirling belts.

The Bulletin strongly recommends the generous use of; PAINT or WHITEWASH for the interior of all mills a$" a fire preventative.

A FINE ARGUMENT FOR GOOD PAINT

Here is a paragraph we plucked from a retail lumber dealer's ad that will bear repeat'ing: i

"DON'T buy paint because it costs a few cents less pep, can. The best paint is worth the cost, not only because iti gives better protection, looks better, and lasts,longer, butl also because each gallon covers more surface, a4..d the whole, job really costs less at the start."

SOME FOOD

At a recent HOO HOO meeting in El Paso, Texas, the following menu was served.

GULF COAST. SPECIFICATIONS

YOUNG PINE SPROUTS PINE CON;ES

LOG POND WATER

PINE KNOTS

SURFACED AND RESAWN

BAKED KI'ITEN

KILN DRIED FINISH

RED HEART JELLY WIND SHAKES

HEART OF SHORT LEAF

EUROPEAN

PRE-WAR GRADE

THE CALIFORNIA LUMBER MERCHANT May I, 1923
and Main Office
inneapolis, M innesot.t
M
a
PRIME TAR

Each cut has an attractive illustration. Four come with copy all set up. Six have space for your own individual copy. And every cut has room toiftatureJour own nante and address.

And you can get motion picture adzter tising s lides, toor-each with a two-color drawing, with coplr and with your name and address in place and prominently displayed.

Cer.rponNra Rnpwoop AssocIATIoN

zz- Cer,rnonnre Srnprr

S,q.N Fnewcrsco, CllrroRNrA

Mernber Mills

ALBToN LUMBER CoMpANy HoLMES EUREKA LUMBER Co.

DoLBEER & CARSoNLUMBERCo. Lrr-rLE RrvERREDwooD Co.

GLEN BLAIR REDWOOD CO. MENDOCNTO LUMBER COMPANY

HAMMoND LUMBER CoMPANY NoRTHWESTERN REDWOOD CO.

I.R.HANIFYCoMPANY THEPACTFICLUMBERCO.

HoBBSWALL & CoMpANy UNroN LUMBER CoMpANy

THE CALIFORNIA LUMBER MERCHANT
EN SePa rate newspaper cuts, or electros, are included in our Redwood*"Cut Service" now avai'labtre, without cost, to re tail lumbermen in Californ ta.
('Reproduction of one ofthc series of ten newspapercuts now readyforCalifornia retailers"
*If you miscd thc folder showing full sized illustntions of each newspaper cut, with retum post card, mailcd you todayrjust writc or wlrc u *wtu%w.

Color-Thatch Features Portland's Building Show

Model Bungalow Featuring Color-Thatch

"The Biggest Building Show ever staged in the Northwest," is the unanimous verdict of the thousands who attendded the third annual Home Beautiful Exposition, held at Portland, Oregon the week of April 9th to 14th.

Hundreds of live building prospects have been lined up by Portland Realtors, under whose auspices the Show was given. At the present rate of building, and basing t'he building for the 'balance of the year on the present prospects, Portland will again break her building record for the second successive vear.

Fascinating exhibits of every character from grass seed and kitchen sinks up to a model bungalow, equipped in minute detail with the latest standard materials and furnishings featured the show.

This bungalow, built by H. R. Kibler, one of the Realtors, was 18 by 3O feet in size, and was situated on the stage of the Municipal Auditorium, where the show was held, and was plainly visible from every point in the Auditorium.

The most distinctive feature of the bunqalow. and probably of the whole show, was the mottled Color-Thatch roof with which the Bunqalow was covered. The Color-Thatch was composed of 16 in.-S-Z Per{ect grade Red Cedar

Shingles, entirely stained with Cabot's Cresosote stain, and were furnished by The Williams Stained Shingle Company of Vancouver, Washington. The mottled effect was obtained by mixing the shingles, which were stained light and dark moss green, in random fashion.

"The roof simply compelled attention and attention compelled admiration," according to J. S. Williams of the Williams Stained Shingle Company, and was an excellent testimonial to the right use and proper handling of a forest product. The fact was emphasized to the thousands visiting the Shou' that such a beautiful effect is obtainable with no other roofing material.

Another fact which was demonstrated, and which builders were hardly able to believe until they had seen the figures, was that this Color-Thatch roof built of Per'fect edge-grain shingles, cost no more laid than for one of the so-called cheap Extra Star-A-Star grade of shingles, because of the fac't that the Perfect grade Color-Thatch can be laid lrorn I in. to an inch more to the weather, rthus economizing both the shingle cost and labor cost from 10 to 20 per cent.

Ths annual Home Beautiful Exposition is now an "institution" in Portland and the Northwest.

l0 THE CALIFORNIA LUMBER MERCHANT April 15, 1923
We meet lumber dealer today and wonder why he isnt' a President. We meet another one tomorrow and marvel ^t the high cost of IVORY.

INSULATING LUMtsER

(CELOTEX rS PRONOUNCED SELL-O-TEX)

At The Cost of One lllaterial

Celoter combines plaster and slucco base with highest efficienlcy in sound deadening and insulation. AIso as a sheathing gives increased strength, combined with sound d eadening and insulation.

Celotex is easilg and quichly applied, and saves time and labor.

Celotex is the mosl durable, efficient, strongest and lightest board f orm of insulation. Can be handled the same as lumber.

Celotex ntill not only mafte gour home Iivable, but will save gou approximately 33 I -3 per cent of fuel.

Celotex is also especially adapted f or acoustical conectionCelotex can be left in the natural color or can be beautifully decorated with paints, sloins or lTalsomine on walls and ceilings where applied in panel effect.

Celotex can be exposed to the weather and rs ideally adapted ds an outside sheathing fot seaside and mountain cottages. There is a use for Celotex Insulating Lutnber in ettery forrn of building construction.

E S TION

PROPER INSULATION AND SOUND DEADENING AR MOST VITAL ITEM B,UILDING CONSTRUC

THE IN

Some live and up-to-date building dealer is going to secure distributor's rights in your territory. You cannot afford to overlook the opportunity. It meanE money to you. For complete information address: Wholesale Department, Western Celotex Company.

DISTRIBUTORS

Homer T. Haywerd Lumber Co.' Salina:, Calif.

Klicka Brotherr Company, San Diego, Cali!.

Gco. L. Eartnu Co., Lo Angeles, Calif.

Harrit Bro.,Ba&ercfiel4 Calif.

J. D. Halstead Lumber Co.. Fresno, Calif.

Ward Lumber Co., Modelto, Cdif.

lMcstern Asbertor Ma3ne:la CoSan Francisco, Calif.

Flanagan Warehoucc Co., Reno, Nevada,

F. T. Crowe & Co., Sattle, Waah. McCraken-Ripley Co., Portland, Oregon.

PACIFIC COAST DISTRIBUTORS

WESTERN CELOTEX CO.

414 Metropolitan Bldg. Los Angeles

May l, 192.j THE CALIFORNIA LUMBER MERCHANT

Hipolito Screen and Sash Company Adds New Line

The announcement appearing in the last issue of THE CALIFORNIA LUMBER MERCHANT, concerning the Hipolito Screen and Sash Company taking over the distribution of Hanawalt Spaulding Company's Cabots Stained Shingles, in the Los Angeles territory has attracted considera.ble interest.

These arrangements have just been comp.leted by Mr. H. L. Rosenberg of the Hipolito Co. and Mr. Barrett Hanawalt of the Hanawalt Spaulding Company.

Mr. Hanawalt has the following to say about his company's product.

"The'dipped shingle idea is one that is taking hold rapid- ly and has many points in its favor, but oftimes builders and contractors are unacquainted with it until they have made complete investigations. The dipped shingle, "undoubtedly makes one of the most enduring roofs yet devised.

Dipped shingle roofs have been reported in perfect condition after ten to twelve years service without any attention, this despite the fait that such shingles were of necessity dipped by hand.

Under present day methods a machine has been perfected to handle the dipping which by reason of its mechanical action not only thoroughly permeates the shingle with the stain but gives an even distribution of color far superior to that obtained by the hand operation.

Undoubtedly the Dipped Stained Shingle would .have attained greater popularity years ago had it not been for the handicap of the great cost of the hand dipping operation. The item of labor alone on dipping and wiping each individual shingle together with the wasted stain is the price obstacle which has held back their use. Fortunately the improved methods we have adopted foq eliminating this make it possible for us to offer machine dipped shingles on which we have used Cabot's Creosote Stains at a price that means lumber dealers will have no trouble in competing with other methods of long time roof protection.

The cost of the dipped shingle roof when it is completed and on the job is really less than that of the ordinary shingle roof, because the owner can look forward to from five to ten years roof protection without leaks or the necessity for re-painting.

Perhaps the most striking advantage is that the under portion of the shingle not exposed to the weather is just as thoroughly saturated with the protective Creosote Stain as is the exposed portion. This will prevent dry rot which is often fhe cause of nails working loose and shingles coming off of the roof during high winds. It is also one of the prime causes of leaks as naturally the raw wood when subiected to the heat of sum,mer suns will shrink to a certain extent. while when it has been treated with the stain it remains in its normal condition as when it was first laid.

Some people have -raised an objec-tion based on an erroneous impression that there is a lasting smell, not always enjoyable, to the Creosote Shingle. This is a fallacy pure and simple for within a week from the time the roof has been laid practically all odor of Creosote has left.

Creosote is recognized by chemists, engineers and builders as the greatest wood preservative obtainable today. It is the chemical ttsed by all our greatest railroads and public utility corporations for the preservation of railroad ties and exposed woodwork.

Another advantage of the shingle dipped in Cabot's Creosote Stain is the lasting permanance of the color, as these are pure minerals ground in the best oil. Otherwise

we could not ,have such records as have been achieved by the Creosote Stains, which hold numberous prizes won in competitions all over the country for quality.

Mr. H. L. Rosenberg, S,ecretary Treasurer and Sales Manager of the Hipolito Screen and Sash Company, had this to say regarding the ad'dition to the Hipolito Line. "While it may seem a trifle unusual for a Screen and Sash firm to undertake the selling of dipped shingles, it is but another step forward on the part of our organization. We are now handling a number of built in features and screen doors, and it is not unlikely that we will add other items to our line, so that our sales organization may have its time fully occupied."

NEW VESSEL FOR AUSTRALIAN TRADE

The Barkentine, "Katherine Mackall, has been chartered by Balfour Guthrie & Co. and is loading on the Columbia river for Australia.

The "Katherine l\{ackall" is one of the shipping board wooden boats. converted.

NEW YARD AT DELHI

The American Lumber Company, formerly the Sunrise Lumber Company of Modesto, is opening a branch yard at Delhi.

Mr. L. R. Gallegos is president of this company.

OAKLAND WHARVES CROWDED

Last week saw one of the worst congestions that has ever been experienced at Oakland.

Both Municipal wharves had to establish waiting lines, and they are crowded to capacity.

SHINGLE MEN PROTEST

Charging that false and misleading statements are contained in the report of the co,mrnittee appointed by Herbert H,oover, head of the United States Department of Commerce, to draft a model home ,building code, Washington and Oregon shingle meaufacturers have demanded a revision of the report, which has not yet been put in c.irculation.

The statements complained of advise against the use of wood shingles for roofs, because of fire hazard.

TED LERCH IN LOS ANGELES

Mr. T. T. Lerch, Sales Manager for the Albion Lumber Company, and more popularly known as Ted, has been in Los Angeles for the past two weeks, looking after the companys offices there during the absence of Mr. Arthur Twohy.

G. W. DOW VISITOR IN LOS ANGELES

I\{r. G. W. Dow owner and manager of the Lone Pine Lumber Company, L,one Pine, spent several days in Los Angeles last week, calling on various lumbermen in Southern California.

Mr. Dow is much enthused with the prospects in his part of the state, he states that the cattle men and the farmers have enjoyed a successful season and he looks for a good amount of building during the balance of this year.

THE CALIFORNIA LUMBER MERCHANT May l, 1923

Sugar Cane Fiber Yields Durable Building Material

Increasing building activities and the larger demands for lumber eaih month, all over the country has turned many minds to thinking of suitable substitutes, and to the perfection of materials that will answer the purpose at a non-prohibitive cost.

One remarkable example of a successful achievement

standard-size sheets, 4 by 12 ft., though of course it may be 'cut into any other sizes.

The manufacturers state that the innumerable minute air cells contained in Celotex gives the material effiiciency as a sound deadener and insulator. The product is waterproofed. Because of this it can be used for exterior as well

along this line is the making of Celotex Insulating Lumber from the fibre of sugar cane after the juice has been pressed out at the sugar mill. This material is being made into a substitute for lumber which possesses peculiar qualities.

Celotex is the result of many years of experiments by experts in the insulation business and utilizes a patented process.

'fhe bagasse is baled, as it comes from the rollers of fhe sugar mill, and shipped to the "lumber factory." There it is first cooked to destroy the decay-producing spores and is treated with chemicals to make it waterproof. It then passes to beating machines, which pound it to a pulp. When thoroughly beaten, it is passed through rollers and compressed into a continuous sheet, 12 ft. wide. At this stage it is soft and must be dried.

The drying building is more than 1,000 ft. long. Here the product is subjected to intense heat by means of c'oiled ste,am pipes placed beneath the floor. The finished lumber'comes out in sheets 12 ft. wide and 9@'ft. long, sufficient material to build three or four five-room bungalows. It is sawed, in the same manner as ordinary lumber, into

as for interior work. It will not decay even if not painted, but can be painted, stained or kalsomined.

The cellular formation which makes Celotex so light also serves as an insulation and it is ,claimed that a house built of it would be cooler in summer and would require less heat in winter.

Among the interesting instances of the installations of Celotex on the Pacific Coast are the bungalettes constructed by the William Wrigley interests at Catalina Island and the 'Spreckles cottages on the beach at Coronado. The Western Celotex Company, who are distributors for Celotex in California, Arizona, New Mexico, Nevada, Oregon, Washington and Alaska, advise that Celotex is being used in great quantities in the construction of interior and exterior sets by the leading motion picture studios of California. While these installations are ,of interest, the great bulk of Celotex used on the Pacific Coast has gone into the construction of hundreds of dwellings, apartment houses, flats, stores, office buildings, schools houses, gymnasiums, etc.

Celotex has met with such remarkable success that the manu,facturing plant is now being tripled in capacity to meet the growing demand for this product.

May l, 1923 THE CALIFORNIA LUMBER MERCHANT
Celotex Being Applied as a Stucco Base

PERFECTLY MANUFACTURED HARDWOODS

Next in importance to tihe possesEion of the finest stand of hardwood timber is the instdlation of suitable machinery and equipment for its manufacture. Nature has proyided the timber and man the machinery. We have secured both for the production of a perfectly manufactuned product.

THE CALIFORNIA LUMBER MERCHANT May l, 1923
..BUY YOUR HARDWOODS FROM KIRBY''
S;'ffi, Kirby-Bonner Lumber Go. "iff'

Fun, Facts and Filosophy

A RECIPE FOR SUCCESS

A youth just out o'f college, asked a hard headed business man what was the best way to get started right in business.

"'Sell your wrist watch, and buy an alarm clock," was the prompt answer.

BETWEEN SAFETY AND RELIGION

A man at a revival meeting was repeatedly urged to join the penitents. Finally he rose and remarked: "Frien'ds, I want to repent and tell you how bad I've been, but I dassent do it right now."

"The Lord will forgive," the revivalist shouted.

"Maybe he will," replied the prospect, "But lle ain't on the Grand Jury, and they're in session right now."

WHAT IS THAT SECOND LINE ANYHOW?

First Clerk: "I went in just now and told the Boss that if he di'dn't raise my salary I'd quit."

Second Clerk: "And what did he reply."

First Clerk: "l{e referred me to the second line of Hail, Hail, the Gang's All Here."

LOVE AND FRIENDSHIP

"That I am unable to appreciate that P,latonic yearning of soul for soul, that deep calling unto deep, of which I have read, is my misfortune rather than my fault. It appears to me too much like voting the Prohibition ticket, or playing poker with Confederate currency.

"When I love a woman, I love'her up one side and down the other. I may be an uncultured and barbari,c noddle, but I want to get hold of her and bite her neck. I want to cuddle her sunny curls on my heaving shirt-front, when I talk to her. I believe with Tennyson, in the spirits rushing together at the touching of the lips, and I just crowd up and let'em rush.

"Some men MAY esteem women for their socie'ty, with never a thought of sex, but that isn't love. Love, as I understand the term, is to friendship's non-consuming flame, what the fierce glare of the noonday sun, is to the mild radiance of the harvest moon. It is something that makes two persons of the opposite sexes absolutely necessary to each other. It tis a glory in which the sou'l is bathed; an almost savage melody that beats within the blood. Love is not altogether of the earth earfhly. It is born of the spirit as well as the flesh; of .the perfume as well as the beauty, of the great red rose."

THE SACRAMENT OF DIVORCE , By

I have just been reading in the papers that the Episcopalians have been much stirred recently by the remarks of one of their ministers on the subject of DIVORCE. The papers were filled with letters from, and interviews with pastors who prattled about the sanctity of the home, and the blessedness of marrie'd life.

Not a single one, however, had a word to say about the sacredness of DIVORCE.

Now, every open-minded, c.learthinking person must admit that when a man and woman are married and spend their days hating each other and wishing to God they were free again, marriage is not a holy thing.

Marriage is nothing but partnership. A man an'd, woman marry, thinking that together they can do a better job of living than they can working separately. They marry to have a home, to beget and raise children (I shout this in a loud, broadcasting voice) and to be happy.

If the marriage of Jim and Susan produces continuous unhappiness, and Jim and Susan, aftertrying and trying and trying some more, discover that they harmonize like a couple of Tom-cats tied by their tails and tossed over a rope, the sooner the blessed sacrament of d'ivorce is administered to them the better, for their children (if they 'have any), the better for the neighborhood, and the better for humanity as a whole.

HO\I/ TO JUDGE EACH OTHER

rf you must judge us, judge us for what we strlve for.

{f we are weak, be tolerant.

If we be s'trong, piay that we become not arrogant.

If our mistakes injure you, tell us of them, and trust in our sense of justice to make reparation.

If we cannot agree on details, such as politics or re.ligion, then let us agree on the broader principle of human kindness, for when we put aside the accumulation of opinions that are the children of self interest, we will find a family resemblance in the faces of all men.

AN AMBITIOUS COON

"Sam Johnsing am sutinly de mos ambitious niggah in dishere tovi'n."

"Ambitious ?"

"Yassuh. Dat man ain't nevvah goin to be satisfied ontil dat u'ife o' hisn is doin all de washin's in dis town."

Say It With Foot Work

May l, 1923 THE CALIFORNIA LUMBER MERCHANT l5
" SaA it zt:ith flousers" is all But,for the lumber salesman right _fo, the flou:er sfores. u)e'd suggest-
It's the man who calls on the most people and intelligently offers his goods and his service, that sells the most stuff, all other things being equal.

What is Profit?

"Profit" is the most abused word in the vocabulary of the dmerican business m.an.

The principal ,cause of the abuse of this particular and very important word is that the average business man fails to distinguish between the tern.rs "gross" profi,ts and "net" profits. E,very man, of course, knows the difference in a general way between the two terms, but fails to appreciate the tremendous difference that really exists between the two. He fails to appreciate the fact that ,,gross,, profits is a factor in our daily trade that really has no business there. It has no standing in court. In fact, there "ain't no sech animal." When you hear a business man talking about his "gross" profits, look out for him.

The reason so many dealers are disappointed when they come to actuallv counting up their profits after the business has been handled, is because his basic principles of cost accounting and price making are not correct. He has been fooling with old man "Gross" profits, when as a matter of fact he should have had nothing to do with the deceitful cuss.

There are just four fact,ors in the financial end of a sale: The invoice cost, the cost'of delivery (freight), the cost of doing business and the NET profit.

An article which costs 50 cents delivered, and sells for

a dollar, does NOT pay 100 percent profit, as some have tried to tell our dealer friends. An article which costs 80 cents delivered, and sells for a dollar cannot be said to pay 25 per cent. Just remember that it costs you fr per cent to do business-or somewhere in that immediate vicinity -and be sure you get your 2O per cent in there EVERY TIME.

If you want to know what profit you can make on an item, add together the original cost and the cost of delivery; then figure 20 per cent of this total and add it to said total, and you will have the actual cost of your business of this sale. Check t,his against your selling price and, you will know what you have made and be able to check your net profit. Look out for old man "Gross" profits, Mr. Dealer. He will deceive and betrav vou.

USING OUR STUFF

The co-operation article, "God Helps T,hose Who Help Each Othern" from one of the recent issues, was reprinted in a ful,l page of "The Knot-Hole," a bulletin issued to its members by The Mountain States Lumber Dealers Association, Denver, Colo.

If you clDnot wait lor him-nail or wirc your ordcr or inquiricr direct to

16 THE CALIFORNIA LUMBER MERCHANT May l, 1923
IIOUGTAS FIR 11{ CARGO IOTS
cm make protnpt alt rail ehipments larch ilovelty Siding STAllE TUMBER CIIMPAI{Y 112 Markct St Aberdeco, Ven Nuyr Bldg. Seu FYrncirco Warh. Loo Angele!
ir rolicitcd rcgularly by
SALESMAN
We
The California Rail Trade
OUR
E. K. WOOD TUMBER CO. Northwestern Bank Bldg. Portland, Ore. For shipments
of Bay District Writc, Phonc or Wirc our OEcc et Frederick & King Str. - Oekhnd, Cal. EFFICIENT SERVICE PROMPT SHIPMENT DEPENDABLE QUATITY HILL ilD IUlORTOll, Inc. LUilIBER EVERYTHING FROM WEST COAST TREES MAI{UFACTmIRS ;T$iL WH0t ESALERS 607-60&609 Fife Building SAN FRANCISCO Telephone-Kea,my 252-263 Branch Oftccr Portland-Log Angelcs
out

Tounloaszn can sapply you sith this door in all standard si7es, immediately on receipt of your order

Truly Colonial

Simple in design and appearance, and representing excellent taste, this cross panel door is a perpetual favorite with builders oI moderate priced homes. qOI white pine throughout or oI white pine stiles and rails fitted with handsome s/csi grain 3-ply fir veneer panels* and manufactured according to the highest standards in millwork production. Q May be finished in white enamel or any preferred stain with results highly satisfactory to the discriminating home owner.

".

STANDARD LUMBER COMPANY

STANDARD, CALIFORNIA

May l, 1923 THE CALIFORNIA LUMBER MERCHANT t7
";,?L1llix3:1Js* : #l#lxry#.'
*
*Same pricc es All White Pine.
OUR "COLONIAL'' DESIGN

Purely Personal

B. W. BOOKSTAVER GOES NORTH

Mr. B. W. Bookstaver, manager for McCullough Fagan Lumber Company at Los Angeles has lelt for a several weeks trip to the north-west. Mr. Bookstaver after spending a few days in 'San Francisco, intends going to Portland. and to the Whitney Mill at Garibaldi, where he will be joined by Mr. H. J. Fagan, and they will go to Seattle for a few days. While Mr. Bookstaver is away from Los Angeles, Mr. W. H. Morrison who is here from the Whitney Mill will be in charge of the Los Angeles office.

S. M. NICKEY LEAVES FOR HOME

Mr. S. M. Nickey, president and general manager of the Nickey Brothers Lumber Company, Memphis, Tennessee, has left Los Angeles for his home, after a very pleasant visit in Southern California. Nickey Brothers are large manufacturers of hardwood lumber and flooring.

A. A. SCOTT VISITOR IN SOUTHERN CALIFORNIA

Mr. A. A. Scott, manager of the Consolidated Lumber Company's mills on Puget Sound was a visitor in Los Angeles and vicinity recently. While there Mr. Scott made his headquarters at the Los Angeles offrces of the Consolidated Lumber Company, conferring with Mr. L. A' Ganahl, Los Angeles Sales-Manager. Mr. Scott was accompanied by Mrs. Scott and daughter Marian, who intend staying in the south for some time after Mr. Scott returns home.

F. L. MARVIN GOES NORTH ON SAD MISSION

Mr. F. L. Marvin, who is connected with Mr' Chas. I. White with the Mcleod Lumber Company at Los Angeles. left for Tacoma a few days ago, to attend the funeral of Mrs. Marvins mother, who died suddenly in that city.

A. L. PORTER RETURNS TO SPOKANE

Mr. A. L. Porter of the Western Retail Lumbermens' Association has returned to Spokane after 'being in California for several weeks.

As announced in a former issue of THE CALIFIORNIA LUMBER MERCHANT, The Western Retail Lumbermens'Association has opened California offices in the Lane Mortgage Building in Los Angeles, and Mr. Porter, after attending to all the details in this connection left for Spokane, stopping at San Francisco for a short visit.

Mr. M. H. McCall from the Spokane offices of the assocition arrived in Los Angeles last week to take charge ol the California branch.

Miss Helen Weinmiller, formerly of Chicago has been engaged as stenogiapher for this office.

H. J. BRATLEY WrrH WOTODS BEEKMAN

Mr. H. J. Bratley formerly of Wichita Kansas has joined the sales force of 'the Woods Beekman Lumber Company at Beverly Hills.

GEORGE H. REYNOLDS I1S CALIFORNIA VISITOR

Mr. George H. Reynolds, ,of Vancouver, B. C., spent sorne time in the redwood region recently, looking over the operations, in and around Arcata.

Mr. Reynolds is a member of the Kraus Reynolds Company of Vancouver, and is also c'onnected with the Yellow Fir Lumber Company, Duncan, B. C.

MAJOR E. G. GRIGGS VISTTOR rN LOS ANGELES

Major E. G. Griggs, of the St. Paul & Tacoma Lumber Company, was a visitor in California in April. Major Griggs itopped in San Francisco on his way south and aftei spending several days in Los Angeles and vicinity left by motor for the north, intending to stop at Santa Barbara and El Monte.

l8 THE CALIF'ORNIA LUMBER MERCHANT May l, 1923
C

MachineDipped CabotsStained SHINGLES

Over 7 5't" of the homes erected in the East use Dipped Shingles. Th.y do it because long experience has proved this to be the best way to prepare a shingle roof for long service.

Your customers can now have the superior machine dipped Cabot Stained Shingles at a price that is most attractive.

These Shingles are dipped in the bundle by machinery at the plant of Hanawalt Spaulding and are the famous Red Brand. British Columbia, Red Cedar Shingles.

Six Colors in Stock tr or Immed,iate Deliaery

Two greens, two browns, Red and Gray are in ,to* r]i*, us ready for delivery the day your orders are received.

Sell better roofs-you'll make better customers and better pro6ts. That's sound business.

Write us for full details of our special propo'sition for Lumber Dealers.

May l, 1923 THE CALIFORNIA LUMBER MERCHANT
Hipolito Sclten sxaco. LOSANOELES CALTFORNIA 2I o, Alaneda and 2To Sts.

Special Announcement

Messers. Clare E. C/csby and A. Wardman, a prominent Southern California oil man, have purchased the lnterest held by Mr. EIIwood De Garmo and associalCI, in lfiis companY.

A more extensive policy will be effecteil by this change- in ownership, and we sincerely solicit your indulgence in ang requirements you may hsve in our lines. Your pcst pabonage is greatly appreciated and trust you wiII allow us to co-operate with you in future.

Our stocft is now being greatlg increaseil and within a few days will be at your command.

Last, but not least, don't forget our slogan still remaiins lhe same: "SPEED GEIS 'EM", and we wiII not disappoint you.

THE CALIFORNIA LUMBER MERCHANT May I, l!)23
i
C. E. GLASBY, Msr.
No, 2 E.
srs. WRN FRAMES, SASH and DOORS GLASS @ Offcc and Warchouse 2024-26 BAY ST. USE GLASCO pRoDucrs t) t'*"a,
D)e the
l,l/arehouse
TthG INDER^SON

MY FAVORITE STORIES

Age not guaranteed-Some I have told for 2O years-Some less.

HE REMEMBERED

One of the oldest stoiries in the South is ttrat of the old nigger with the wo'nderful memory who lived in "befo de 'arah" days. Bert Williams told it for yearsr but it was old before his time.

This darkey' belonged to an old Louisiana Colonel. The farne of his rnernory had spread altl over the SoutfL There was no date, pli,ace, time, face, or anytfiing he had ever known that he could not rernember instantly. He never failcd.

The Dcvil heard of it, and carne to the Colonel and tried to trade hirn out of the cildr darkey, br.rrt the Cotronel wouldn't sell him at any price. Before the Devil left the Colone! said: *I1l tell you what I'll do. If you ever catc"h th€ old

boy forgetting anything, I'll give him to ytou." Ttre Dcvil agreed.

Sfaortly afterward the old darkey was hoeing corn in thc fiold one day, when suddenly there was a fash f,roml a pilc of corn stalks, and tlle Devil stood before hitn

"Do ybu like eggs?" he asked.

"Yassuh" said the nigger.

Instantly the Devil disappeared

Fifteen years later the old nigger was hoeing corn in that same fie14 when like a flash the Devil stood before hrirn"HO\IV?" hd thundered.

And quick as ttrrou,ghrt the old darky shouted-"FRIED."

Do you really Know The Hipolito Line?

Recent additions make Hipolito mean more than simply Window Screens and Screen Doors. The Hipolito Line now includes not only Window Screens and Screen Doors in stock and special sizes, but also Machine Dipped Cabot's Stained Shingles in 6 strong colors. Built in Features, such as Ironing Boards, Breakfast Tables, Medicine Cabinets, and Breakfast Nooks. Write us for our attractive dealers plan.

May 1, l!23 THE CALIFORNIA LUMBER MERCHANT
Too many merchants ride a hobbY business. They 9et lots of motion but horse in going after very little progress.
HIPOLITO SCREEN ST? CO. 21st and Alameda Streets Los Angeles, Callf.

Random Items-Mill Run

sAN JOAQUTN VALLEY LUMBERMEN'S CLUB

An enthusiastic ancl tY.?3TLTrled meeting of the San Joaquin Valley Lumbermen's Club was held ai the Hughes Hotel, Fresno, on Saturday, April 14. Al C. Joy, president of the Fresno city drive o'f the Sun-Maid Raisin Growers, in its campaign to sell $2,500,000 of preferred stock, told of the development of the association and of its present financial needs. Mr. Toy stated that the failure of the stock subscription and cr6p'contracts campaigns would ,mean a deflation in property values in the state of m,ore than $1,0@,000,000. Property would drop in value one half. He ppedicted that the failure of the S,un-X{aid organization after which others are patterned, would mean the failure of every other co-operative marketing organization in the state. A. J. (Gus) Russell, manager of the Santa Fe Lumber Co., with headquarters in San Francisco, gave an excellent talk in support of the Raisin Growers campaign and pledged $1000.00 to be invested in Sun-Maid preferred stock for the Santa Fe Lumber Company. Mr. Russell also read portions of a letter from Larry Harris of the San Francisco Chamber of Commerce, pledging the support of that body to the Sun-Maid campaigns. A. L. Porter of Spokane, secretary of the Western Retail Lu,mbermen's Association, spoke about the oldest shingle contest now being carried on in the state of California by the Santa Fe Lumber Co., and what fhe benificial results of this wooden shingle publicity meant to the lumbermen of the state and the shingle industry. Mr. Porter also spoke on the lumber conditions of the Northwest. R. F. Hammatt. secretarv of the California Redwood Association. in behalf of his ai-

MOISTURE.PROOF. FIRE RE. SISTING FOR LINING WALLS AND CEILINGS. STRONGER AND BETTER THAN LATH AND PLASTER. WILL NOT BUCKLE OR BULGE. CAN BE WALL PAPERED OVER.

Panelr 4 ft. wide, 5-16 inch tbick and 6 to 16 ft. long.

Manufactured by

sociation invited the members of the San Joaquin Valley Lumbermen's Club to be the guests of his organization on a tour o'f the Redwood district in Humboldt and Mendocino counties; the club accepted the invitation and arrangements will 'be made to make the trip in May. The Directors of the California Retail Lumbermen's'Assbciation, who also had their regular monthly at the Fresno Hotel on April 14, were guests of the club at .luncheon.

NEW RETAIL YARD AT LYNNWOOD

Mr. John D. Jones, formerly of Portland, Oregon, has opened a retail yard on Alameda Boulevard, Lynnwood.

Mr. Jones came to California just recently, and has purchased a home in Southgate, near his yard.

R. G. HISCOX LOOKS OVER LOS ANGELES MARKET

R. G. Hiscox, of the Western States Lumber Co. of San Francisco, was a recent Los Ange.les visitor where he looked over conditions in the Southern California lumber mar- ket. While in the south, he called on Earl Hoffman of the Earl Hoffman Co., to discuss business matters. The Earl Hoffman Co. are the Southern Cali{ornia representatives of the Western States Lumber Co.

E. K. WOOD MEN VISIT I;OS ANGELES

Mr. Walter Wood and Mr. Harrv Vincent of .the E. K. Wood Lumber Company, San Fraircisco, were visitors in Los Angeles last week.

EDDIE SUDDEN JOINS LUMBER SALESMEN'S CLUB

At the regular Monday luncheon and meeting of the Lumber Salesmen's Club of San Francisco. ,held at the Palace Hotel on April23, Eddie Sudden of the Christensen Lumber Co. was admitted to members'hip. Eddie was formerly Stanford's star short sprint runner but since leaving college he is familiarizing himself with the lumber business and is now connected with the Christenson Lumber Co. of San Francisco.

CHARLES R. McCO'RMICK & CO. PURCHASE STEAMER ARGUS

Charles R. McCormick & Co. announce the pur,chase of the steamer Argus and will be operated in the intercoastal trade. The Argus will be renamed the Sydney M. Hauptman. The Argus is a sister ship of the Apus, renamed the Charles R. McCormick, which was purchased by the company a short time ago.

THE CALIFORNIA LUMBER MERCHANT Dray l, 1923
CO. Market St., San Francirco-{8lXl Santa Fc Avc., L. High Street, OaLland-Kearnr Bldg., Salt Lakc 2 Rector Strect, New YorL s,zED Fr@s 6&eO LAYEA 9FMINEQAL CCMENT wooo coeE 4YEE OFMINEE4CEMENT szfD r6es60AeD DOUGTAS FIR REDWOOD HETLOGK SPRUGE Cutting Speciel Orders Our [.ong Suit GHAMBERLI]I & G0. '^x.,:#T:i::" w. R. LOS ANGELES 207 A. G. Bartlett Bldg. J. J. Rce, M3r. We can give you Quality, Quantify, Speed and Service in tUil BER - SII I ]IGLES - PILI ]IG, TIES
NATIONAL MILL & TUMBER

New San Francisco Yard of the Cadwallader-Gibson Co.

The Cadu'allader-Gibson Lumber Co. of San Francisco, well knowr.r manufacturers of mahogany and dealers in imported and domestic hardwoods are now located in their plant at 599 Brannan Street. The main building which is 6Ox160 contains two beautiful offices; the balance of the building is used for the storage of panels, flooring, ancl veneers. Plans are already under way to enlarge this building to increase their storage shed capacity. The exterior of the main building is especially attractive being finished with mahogany panels stained with varnish naturally and is undoubtedly the only lumber office in the country with a mahogany exterior. The interior of the main offibe is also finished in mahogany stained in a beautiful silver gray, while the interior of the private offi'ce is finished with bagac stained natural. A dry kiln with a capacity of 20 M board feet is already in operation and work is now under way to

install a second kiln of the same capacity. The new yard covers about a half block and a large area is also available for outside storage purposes. This large concern have offices in Seattle, Oakland, Los Angeles, and San Francisco. The Cadwallader-Gibson Co. operate their own mills in the Philippine.Islands and from their mills lumrber shipments are consigned to all parts of the world. They have one mill located at Limay, where they produce their veneer, panels and flooring; their second mill is at Paysauan where they manufacture their rough lumber. Both mill plants are modern and ele,ctrically driven and the c'ompany own all the railroad and floating equipment used in their operations there. They employ about 2000 men in their Philippine operations and have an annual outprlt of about 20 million feet. B. W. Cadwallader is President of this large and gr'owing concern and R. E. Ford, with headquarters in San Francisco, is general manager.

May I, 1923 THE CALIFORNIA LUMBER MERCHANT
't

C omp et it oriti s

Talk with the average business man ten minutes and you can determine whether he is building his business permanently, or whether he is organized for the purpose of trying to defeat a competitor.

Most men have "COMPETITORITIS."

They never permit themselves to forget their competitor. They think of what HE is doing, more than they do of their own business.

If a business man thinks more about his competitor than he does of his own business there is only one answerHIS COMPETITOR

WILL WIN OUT!

Business today is simply a matter of service. There is no other through route to success. Profits are legitimate when they accrue as the result of SERVICE.

It was not always so under the old regime.

Certain organizations prospered because they were able to extend credit to buyers who temporarily were in need of credit accommodations.

Others secured patrons because they were so located that it was piactically impossible for customers to make purchases elsewhere.

There was a time in the history of merchandising when "fixing things up" with their competitors, was looked upon as the only safe, sane and sensible way; but' the practice was so disastrous and the ethics were so questionable that it is now practically a thing of the past in pll} but those business organizations which hive been so poorly managed that SERVCE TO THE CUSTOMER is still a foreign element.

The FEAR of co,rnpetition is only experienced by business men who are weaker than their competitors.

A business man never fears a competitor who is weaker than he is.

Consequently, whenever we hear a man talking about competition we know that the other fellow has it on him.

A local sales manager who worries continually about the pricethe other fellow is quoting or is going to quote should have a "business blood test" made.

He is becoming anaemic.

PRICE long ago ceased to be the big factor in merchandising.

It figures out something like this-

Sooner or later, however, conditions changed, and ser- An organization with trained buyers and requiring large vice to the customer proved to be the only certain road to quantity of merchandise can buy as closely as any other merchandising success. organization of equal size. Therefore, there cannot be a

24 THE CALIFORNIA LUMBER MERCHANT May l, 1923
LUMBER-DOORLPANEIS AND VENEERS HARDWOOD FLOORING JER(ITIIE
ORIPPER c"..,1i"tll'i f"itL c". Loa Angeles Portlrrd 831 Security Bldg. Gco. Itl. Herdy Lbr. & Mf3. phonc 6tft9t ' Co. 11rconr f3t05 "l-et Us Handle Your Sash and Door C'rief' G.Ba{.BEMIS & COWANT,''. 5059-63 SOUTH HOOVER STREET LOS ANGH-ES Phone 269-287 OAK ilD GUM'We ere rnanufacturers of high class hardwood lumber. We make a particular specialty ol I inch,' 94 inch , artd' ll inih plain sawed oak and gum. Scnd ur your inquiricr. Our lumbcr ir rold on Hudwood Mfgr. lutituto Rula. H. G. BoHtSSEll IUIAIIUFAGTURIIIC GO. O6cc rnd Bud Mill Wcrtorn Uaior Addror Evinj, Tcer Luflig, Torer PTYITt|(lll PTl{EtS lnd VENEERIi EXCLUSMLY Thcrefore Pencl and Venccr HEADQUARTERS , Southern Californiq Agentr for BATAAN MAHOGANY Panelr and Veneer Plorq I n I rlr lA*ler Urfr t0lf l I artEL arrr. Y ErrElEr I f:foc CATIFORNTA PANEL & VENEER CO. 9t5-a5 3. Alrncd+ Lor Argolor
G.

great d,ifference in merchandise cost. It is also safe to assume that no one concern can do business at so much less cost than another that there will be a large difference in the selling price PER ARTICLE. Profits, toq ,are quite generally standardized so that no sensible business man can expect to obtain abnormal profits.

To greatly UND'ERQUOTE in this age of merchandising usually produces a suspicion in the mind of the buyer that the quality of the merchandise may be questionable. Particularly is this true in lumber and millwork where none of the merchandise is branded so that the customer can determine just what grade he is getting, and where 'rnuch of the material looks a great deal alike.

The local sales manager who understands merchandising invariably turns a low competitive quotation into a selling argument for HIS own goods since he is positive that the competitor who is underquoting cannot do so and furnish the same quality of merchandise.

The first year that Thompson Yards, Inc., started in business they heard much talk about COMPETITION.

Now the subject is seldom mentioned by local sales rnanagers, so strongly has the SERVICE IDEA supplanted the old desire to cut a price or resort to some unlb'usinesslike stunt because some competitor lacked the self control necessary to prevent him from doing it.

Watching the other fellow ISN'T profitable.

It's just as foolish as changing the "Watch'Your Step" signs to read, "Watch the Other Fellow's Step."

I{ we were as willing td watch the other fellow's step as we used to be to watch his business, it wouldnlt take us long to fall and break our necks.

We need to watch our own steps. We don't need to worry about the other fellow's. He won't thank us for trying to tell him where to step, anyway.

Every business man has enough to keep him busy if he is really and truly trying to RENDER SERVICE.

If he renders the right kind of service he doesn't 'have to fuss much about the other fellow.

SERVICE is the whole thing. If you have service you won't have to worry. If you do not, and the other fellow DOES-all your fussing about him won't save your bacon.

From "Ifpper Cuts," house organ of Thompson Yards.

SELL THEM FRESH AIR

Make it your business to stron'gly recommend a sleeping porch on every home you have anything to do with the building of.

Sell them fresh air, health, happiness, rosy cheeks, sound slumber, etc. Charge them for these blessings. Give them the building material. You'll both be the gainer'

Wc havc a paint prcpodtion to livc hrmber deal'en, who derirc to handlc printr of quality rrrd backcd by rcrricc.

Our rnatcriab arG mrdc for pcoplc rvho knorv what good paht wilt & to improve the acccptability of thcir hmber.

May t, 1923 THE CALIFORNIA LUMBER MERCHANT 25
You are either a building merchant,oryou are the manager of a wood yard. Classifl yourself.
BETTER PAINT MAKES BETTER HOMES : We'ae Got It
The BRll{11{ST00t Co. 9O8 S. Mrh St LOS ANGEIES Manufactured by SUNSETPAINT Los Angeles WBTIE FOI' OUn, ACD]rOT PLAIT co.

OLDEST SHINGLE'CONTEST

JUDGES

In thp Oldest Shingle Contest

Mr. E. D. Tennant, Chairman' 355 Pacific Electric Bldg., [.os Angeles.

Mr. F. L. Morganr 614 Central Bldg., Los Angeles.

Mr. Henry Riddiford, 615 Central Bldg., Los Angeles.

A great deal of interest is being manifested in the contest to 6nd the oldest wooden shingle actually in use on a roof in California, and likewise to find the oldest Red Cedar Shingle actually in use on a roof in California. The Santa Fe Lumber Company, of San Francisco, believes this will be the biggest contest for lumbermen ever attempted in the state.

Every lumber dealer is invited to get started in HIS town, and try to dig up the prize shingle or shingles. Remember, a prize of $75 is offered for the oldest Red Cedar or Redwood shingle; a prize of $25 for the second oldest; a prize of $75 for the oldest Red Cedar Shingle; a prize of $25 for the second oldest. Should the oldest shingle prove to be a Red Cedar, the prize will be double, $150; second prize, double, would be $50.

Here is a reproduction of a very clever advertisement run by G. W. Merwin, Manager, the Newman Lumber Co., Neman, California, in The Newman Index, in this shingle contest.

The rules of the contest will be found on the opposite page.

Every California dealer is urged to enter the contest, and try to win the prize for HIS town.

$75 CASH REWARD

Offered for the arrest and conviction of the OLDEST WOODEN SHINGLE that has been guilty of actual continuous service on some roof in the State of California.

$2s.OOCASH REWARD

For the second oldest shingle found. We hope that we can locate that shingle in this district but if we do not, we are offering

$1O.OO REWARD for the oldest SHINGLE found in this vicinity.

The Shingle it.

We as retail for it.

Whv This Offer Is Made

Manufacturer wants this shingle and is willing to pay for distributors of shingles want it and are also willing to pay

What For)

To demonstrate to the publi c that the wooden SHINGLE is the CHEAPLST and most DURABLE roof covering Judges

The judges published later. For further

'lry'. MERWIN, Mgr.

THE CALIFORNIA LUMBEi MERCHANT May l, l92i ! J
will be prominent Los Angeles men, the names will be particulars call or phone, NEWMAN LUMBER CO. G.

FI]ID THE OTDEST

WOODE]I SHI]IGLE GET INTO THE CONTEST

'We offer $75 first prize for the oldest Red' wood or Red Cedar shingle; $25 for second oldest.

We are also authorized to offer the same prizes for the oldest and second oldest Red Cedar Shingles in California. A total of $200 cash shingle prizes.

Rules of Gontest

l. All entries must be submitted by a retail lumber company located in California; all shingles submitted to remain the property of the Santa Fe Lumber Company.

2. No two shingles removed from the same roof may be entered for competition.

3. Shingles must be sawn, at least 4 inches wide and have two parallel edges; they may be Redwood or Red Cedar.

4. They ihall be accompanied by a brief statement giving location, description and ownership of building from which removed together with such other authentic information ag can be supplied to prove years of service. If judges so elect affidavit covering such facts to be later supplied.

5. Length of continuous service and present state of preservation together with definite data concerning same will be the deciding factors.

6. Statements concerning exhibits should be enelosed with same and be in Committee's hands not later than June lat, 1923, on which date contegt closes.

100% Stained lllachine Shingles

Folks, we are sure going "over the top" on this stained shingle game. The California dealers are manifesting their interest in most substantial ways.

Remember--

We represent the two big 100% shingle staining concerns in the Northwest, selling their stock exclusively in California.

They are: The Pacific Timber Co., Everett, Wash., manufacturers of the famous "Bear Brand" shingles, and the Williams Stained Shingle Co., Inc., of Vancouver, Wash., who ship the well known "Color Thatch."

SA]ITA LOS ANGELES 201 Bartlett Bldg. A. O. Nelson, Mgr.
FE LUIhBER GO. lncorporated Feb. 14, 1908 A. J. "Gus" Russell's Out6t
Ask Us About Them SAN FRANCISCO St. Clair Bldg. 16 California St.

Over the Round Table NEWS GATHERED FROM LUMBERMEN-FOR LUMBERMEN

EDDIE BRUSH WINS $SO.OO PRIZE

At the regular Monday luncheon of the Lirmber Salesmen Club of San Francisco, held at the Fal{ce Hotel on April 16, Eddie Brush of the Loop Lumber Co., was announced as the winner in the contest for making the most original- sale and, was presented with a prize-of $50.00. This prize was offered to the members of fhe club by Ben Reed, secretary of the Lumber Association of San'Franciscq for the most original sale of ,lumbBr fnadC in San Francisco; amount of sale to be $250.00 or over: sale to show a real profit as to the lumber and ,mill woik based on present costs. $25.00 of this prize was dograted by the Lumber Association of San Francisoo and $?5.00 by Ben Reed. The judges of the contest were M. A. Hairis of Van Arsdale-Harris Lumber Co.; S. W. ffowle of the Christensen Lumber Co.; and S. Steinberg of the Greater City Lumbel Co. The winning order submftted by Mr. Brush was for 13-16 redwood triangular strips, 3 3-16 inches and 1 5-16 inches,long; the strips werei used in the manufacture of batteries. M. A. Harris made fhe presentatiorr speech and also gave an interesting talk pn salesmanship. S. Steinberg also made an instructivel talk to the club members.

EXECUTIVE COMMITTEE OF STATEI ASSOCIA. TION TO MEET

The executive committee of the California lRetail Lumberman's Association will meet at the assodiation headquarters in San Francisco May 3rd.

Hardwoods

ANOTHER LINE ADDED BY JEROME C. GRIPPER

Mr. Jerome C. Gripper, with offices in the Security Building, Los Angeles, has added another mill to his line of connections. Mr. Gripper is the Southern California representative for the Central Door and Lumber Company of Portland, the Nichols & Cox Lumber Company of Grand Rapids, manufacturers of "Everlasting" flooring, and also represents in this territory the George M. Hardy Lumber and manufacturing Company of Tacoma. The George M. Hardy Company manufacturers fir finish.

NEW YARD IN LOS ANGELES

Jones & Stephenson have opened a retai.l yard on Harbor Blvd. near Nadeau Ave. in Los Angeles.

ROBT. FORGIE RETURNS FROM NORTHERN TRIP

Mr. Robt. For,gie, wholesaler in the Central Bldg., Los Angeles, has returned from a two weeks trip through the northwest.

Mr. Forgie went to Seattle and Portland, stopping at San Francisco on his way home.

WILL SELL "AS TS''

The motor ship "Sierra," used for many years on the coast by the E. K. Wood Lumber Company, will be sold to the highest bidder "as is."

The Sierra was damaged several weeks ago in a collision with the "Wilhelmina," in a fog outside the Golden Gate. I

We can ship you straight or rnixed cars of the materialr lirted here. You can put manf nece$ities in a single car. We manufacture all this stoch ioureelves. You know tfie quality of Arkanras hardwoods. Prices or information sladly furnished.

a T.HE CALIFORNIA LUMBER MERCHANT May l, 1923
\
Variety
IF IT'S BRADLEY'S IT'S BETTER
oF Quality AND
Generll Offices, MiIIs snd Factories lWarren, Arh. Pleia OrL Flooring Quartcrcd OeL Flooring Bccch Flooring Hardwood Trin Herdwood Moulding Rough or Drolcd OaL Lunbcr RougL or Drcrcd Gum Lunbcr OeL Wagon Stocl Prrquctry Stripr Arometic Rcd Ccdrr Arhansaa ETTER BUILDING RADLEY QUALITY of CHICAGO LUiIBER C0. of W T0t{ - - San Francirco Ag'entr, E06.7 Hobart Bldg.

SACRAMENTO VALLEY LUMBERMEN'S CLUB IN. SPECT REDWOOD PLANT AT PITTSBURG

The Sacramento Valley Lumbermen's Club and their friends were the guests of the Redwood Manufacturers Co. at Pittsburg on April 21, at which time they inspected the co'mpany's large yards and plant. An excellent lunih was served at the Hotel Los Medanos, after which some interesting talks and entertainment was enjoyed. Mr. M. Casey, General Manager of the Redwood Manufacturers Co., was master of ceremonies and E. T. Robie, president of the Sacramento Valley Lumbermen's Club, in behalf of the club thanked the company for the kind invitation extended to the club to inspect their plant. Adeline M. Conner, of Sacramento, read an interesting and instructive original paper on advertising for the retail lumber dealer. J. A. Orm&d, auditor of the Redwood Manufacturers Co., gave a chart talk and explanation of mefhods of costs; iniome ; the relation between costs and incomes; and the keeping of accurate records. R. F. Ham'm,att, secretarymanager of the California Redwood Association, also gave an interesting talk on Redwood. Little Miss Casey, daughter of General Manager M. Casey, mad,e a decided hit with the gathering with an excellent exhibition of fan_cy _danc- ing. - Excellent music was also provided by the Redwood Minufacturers Company orchestra. A short business session of the Sacramento Valley Lumbermen's Club was held after the luncheon with President E. T. Robie in the chair. The remainder of the afternoon was spent by the party in inspecting the large pla-nt under the supervision bf General Manager Casey. A full representation of the club membership was present, together with their families and friends, and an excellent time was enjoyed by all'

NATIONAL MANUFACTURING COMPANY MOVE LOS ANGELES OFFICES

The National Manufacturing Company has moved the [-os Angeles ofifices from the H. W. Hellman Eldg., to room 308 Merchants National Bank Bldg. Their telephone number will be Pico 684 for a short time until theycan secure a new phone.

Mr. Carl F. Meilstrup, manager of this that their company has all mills at full increasing their shipments to the Pacific in the hardwood department.

Mr. W. H. Packard is in charge for Mr. Meilstrup. Mr. Packard Match Company formerly, at the

office announces capacity and are Coast, especially of the shook department was with the Diamond plant at Chico.

PAUL R. FISH NOW ASSOCIATED WITH ALVIN C. HAMER

Mr. Alvin C. Hamer in the Pacific Mutual Bldg., Los Angeles announces that he will now have Mr. Faul R. Fish associated with him.

Mr. Fish comes from Chicago where'he hardwood game for several years, having with the Mengel Lumber Company, of tuckv and other hardwood mills.

He will specialize in hardwoods here on the coast, representing several mills in Memp'his. The Memphis Band Mill Company, fhe Anderson-Tully Company, James E. Stark Company, and the C. L. Willey C,ompany. From these mills Mr. Fish will secure a supplv of hardwood lum-

ber of all kinds and will also be able to furnish a coma be plete line of hardwood veneers.

Mr. Fish's father, F. F. Fish, secretary-treasurer of Nationa Hardwood Lumber Association, is one of the known hardwood men in the country, having been in game for a good many years.

has been in the been identified l,ouisville Kenthe best the

Mav l, 1923 THE CALIFORNIA LUMBER MERCHANT a
for
hipment PLAIN WHITE OAK Ul' FAS E to 16' 6/{ FAS t to 16' OAK I crr I crr 5 crtr I ara 3 crrr I crr PLAIN RED 1/1" FAS t to 16' tn" FAS tt & 2t PLAIN MIXED OAK 1/1" No. 3 Con. PLAIN RED GUM fan lFLa 1/4" No. I Com. & Sel.. ....10 crrr l/l' No. 2 Com. ..5 cerr
SAP GUM
FAS Brigbt Dricd . ...1 crr 1/( FAS 13" rnd widcr, Bright Dricd. .....1 car lA" No. 2 Con. ....5 cerr
3/1" FAS Briglt Dricd .26.rt 1/1" FAs Bright Dricd ..t crr 1/1" No. I Com. & Sel., Bright Dricd . ....2 crrr
rfrn ELi folr" FAg ..-rt 104" No. I Corn. & Sol. .../a ctt
DRIED TDGID' DRIED BRIGHT
and mail inquirics solicited. Can wire car numbers if in a rush. Hillyer Deutsch Edwards, Inc.
LOt[!ilANA
ea a I
PLAIN
Ul"
MAGNOLIA
CYPRESST
BRIGHT
Telegraph
oAKDAIT,

Shingle Staining Sweeps Building

Industry

The newest and biggest thing that has cleveloped in the lumber industry in the past ten years, is the staining of wooden shingles.

We announced,in these columns many months ago that the staining of shingles would sweep the country. It is already doing so, and has'nt got well started yet.

In the past, shingles were stained almost exclusively after they had been nailed into place on the roof. This was done r,vith a brush, the shingles were only stained on the upper surface, of course, and there was little penetration. The average staining job was comparatively short lived.

Several years ago there rose in the northeast a firm that began staining shingles by immersion and saturation, and selling artistically stained shingles in that fashion. These people were alone in that game for several years. Last year the pre-staining of shingles before use broke out in many spots. Toclay it is a national conflagration.

They go at it already in various ways. 'fhis editorial does not presume to criticise or con'urencl any of those methods, but simply aims to inform our readers of the spread of the campaign.

There are many methocls. There are shingle producing

concerns lr,'ho stain the shingles at the,ir own mills, just as they come from the dry kiln, putting the entire bundles into a whirling machine filled r,r'ith stain. They are then sold cotnmercially, in carload or less than carload lots. They claim for their method more thorough saturation than in any other way o,f staining, because the dry, hot shingles fresh from the kiln, will absorb so much of the stain.

Others install staining machines centrally in milling districts, buy their shingles, s,tain them in machines in transit, and sell them commercially in carloads or mixed with un. stained shingles, like the first mentioned people do.

Still others locate staining machines right in the consuming territories, where they ship in their shingles, stain them in machines, and sell them in any cluantity, giving and sp,cializing in local service.

Still others have located staitring machines in great shingle distributing centers, and make a deal with the shingle mills who serve those territories, by which thel' stain their shingles for them in transit for so much a thousand, and then re-ship them to buyer.

Then there are other methods of a more local character, that are springing up very fast. A staining plant is located in a city, and the lumber dealers can send their own shing-

30 THE CALIFORNIA LUMBER MERCHANT May l, 1923
DRY STOCKS RIGHT GR.A,DES EFFICIENT SERVICE WIRE-WRITE-PHONE ..EI'ERYTTI I Hardwood Lumber 2Ol4 E. l5th St. B. W. Byrlc, Sccy. llG tt HARDWOODS" Hardwood Veneers Sugar and White Pine White Cedar and Spruce WESTER]I HARDWOOD LUIUIBER GOMPATV Phones 10516-Mfi 1516 Mail Addrees-Box 8, Station C Hardwood Flooring Los Angeles D. J. Gehill, Prcr.

All Inquiries Do not Result in Sales But Most Sales Do Result From Following Up Inquiries.

les to the plant and have them stained any way or color they desire, for so much a thousand. In this way the dealers do not have to carry stocks of stained sh,ingles, but have them stained in any quantity and at any time. None of these plants that we have heard of so far use machines, but simply dipping vats. They put their claims in dealer service, redu,ced inr-estment, insurance, etc.

These are the characters of shingle staining operations that have come to our notice. One eastern and northern concern that has been in the game a long time gives a varied service. They will furnish the shingles for a roof, usimg the plans as a basis, and ship exactly the shingles needed, with detailed plans for fancy roofs, some of which are wonderful in beauty ancl character. They make many shapes and colors of roofs, specialize in variegated colored roofs, etc. This is expensive service, but the results are marvelous.

It seems that all dealers are interested in the matter of stained shingles, and most of thenr are wat'ching with thoughtful eye the developments that are being made.

For Homes and ^A,partment Houses

is a paying inoestment!

It takes but a small amount of lumber for baseboards, mouldings, door and window casings and this can be in genuine hardwood at a small expense, adding very greatly to the beauty and lasting value of the home.

A roorn can be cornpletely finished in the finest hardwoods, such as Mahogany, Koa, Quartered Oak, Walnut, Plain Oak or Gum with built-in buffet, bookcases, mantel or French doors, for only $50 lo $200 over the cost of Pine. This tneans a great deal to a good builder! Suggest it to your client.

The trademark imprinted on the back of each piece is a GUARANTEE of SATISFACTION from the manufacturers.

NIay l, 193 THE CALIFORNIA LUMBER MERCHANT 3l
w00DwoRK
HARDWOOD
F(lN 5I YEARS
IIARDTOOD IIEADQUARTER$
Gonsumer Satisfaction -lsAccumulated Profit ACORN BRAND Sell hardwood finirh for the new horner in your territory and earn this additional profit. OAK FLOORING Strable llardwood Go. DISTRIBUTORS WW HARDWOODS OAKLAND . CALIFORNIA The DealerlsRight
gualities
BEECH,
Sth and Brannan Sts, San Francisco.
in expecting erceptional when he
in every detail orders MAPLE,
BIRCH and OAK HARDWOOD FLOORING
l{tcH0ts & c(}x IUMBIR c0. GRAND RAPIDS, MICH. "The Hotne of Shilled Wooduorhcrf'

Lumber By-Products, North and South

From Shasta's Lofty Summit t9 Coronado's Silver Strand.

NEW BOAT FOR THE STIMSON MILLS TARTER" WEBSTER l& JOHNSON, rNC. OPEN LUMBER DEPARTMENT

The Stimson N{ill Company has chartered the Steamer "Virginia O,lson" and will put her on a steady run to San Pedro.

The Stimson Mills are represented in California by Robt. Forgie of Los Angeles.

ELMORE KING VISITS BAY DISTRICTS

Elmore W. King, of the King Lumber Co. of Bakersfield, was a San Francisto visitor during the past week. Elmore was a very busy man on this trip and was a familiar figure in the shopping district ; he was endeavorin.g to corner -the straw hat mar[et. The last reports were that he had just about accomplished his purpose and took back to Bakersfield a fine cbllection of the 'latest and snappiest styles in straw hats. He did take the time to drop in at the Santa Fe offices to get the \igh spots on the lumber market and before he lefiGus Russell was also sporting a new straw hat; Elmore says that Gus always was a high class salesman and convincing talker.

PACIFIC COAST LUMBER F'LOWING TO BOSTON

According to the Boston Herald lu'mber- shipments into Boston from the Pacific Coast are assuming tremendous orooortions. '

itta Steamers "Montauk," "Orient" and the "Montana" under charter to the Luckenbach Company have loaded for this port, recentlY.

"Ametica's Finest" Oak Floo ring

ir abcolutely free of knif€ marks. Its SUPERIOR machine wor* produces a polished finieh which reduces ccraping and sanding to the velr minimum. This makea SUPERIOR BRAND popular with conrtnctorc and floor layerc.

Manufactured by

Tarter, Webster & Johnson, Inc., of San Francisco, well known distributors of Bojr Shook and othelforest products, announce the opening of a Lumber Department under the management of L. K. Swentzel. In addition to carrying on their Shook business, they will offer to the California Lumber trade all items in White and Sugar Pine, Douglas Fir, Hemlock, Spruce, Cedar and Redwood. Shipments will be furnished both by rail and cargo. Walter S. Johnson is President and Manager of this progressive Concern, with headquarters at San Francisco. J. W. Roulac is Vice-President and Manager of Southern California territory, with headquarters at Los Angeles, and C. A. Webster is Manager of the Sacramento and San Joaquin Valley territory, with headquarters at Stockton. In the near future this -Company will open branch ofrfices at Fresno and El Centro.

CHANGES IN THE HAMMOND LUMBER CO.

Mr. Paul Maul who has been manager for the Hammond Lumber Company at the San Bernardino yard, has been transferred to Long Beach, to take charge of that yard.

Mr. E. D. Franz will be in charge of the San Bernardino yard. Mr. Franz was formerly manageJ oJ lhe Van Nuys yard, and will be succeeded by Mr. J. H. Schweitzer.

Arkansas Oak for flooring

It is easier to sell a well-known brand of anything. Your customers have greater confidence in its value. Stock "Perfection" Brand Oak Flooring-the fooring with a long established rePutation.

Rcprcsentcd by

We have iwo large plants manufacturing "Perfection" brand. plain and quaiter sawed. This insures dependable serlrice.' Write today for full details. Watch for our national advertisements.

Arkansas Oak Flooring Company

32 THE CALIFORNIA LUMBER MERCHANT Io/'ay l, 1923
Superior Oak Flooring Go. HELENA, ARKANSAS
IUTBTR COTPTilY ROLLINS A- BROWN, Dirt. Srtcr Msr. | | 55 McCaddcn Placc Phone 579'904 Lol Angelcl
BURIOT.BITBE
Pine Bluff, Arkansas

FUNERAL SERVICES OF FRANK K. McCOMBER LARGELY ATTENDED

The funeral services of the late Frank G. McComber were he,ld Thursday afternoon, April 20 at the chapel of the Fowler-Lown.ran (Undertaking Company, Alameda. Mr. McComber's sudden death was a severe shock to his many friends in California and there were a large number of his lumberman friends in attendance at the funeral services. Mr. McComber, was well known and extremely popular with the lumber fraternity of the Bay District. and was connected with the Olson-& Nlahoney-Lumber Co. of San Francisco.

HART WOOD LUMBER COMPANY TO REPRESENT PACIFIC SPRUCE CORPORATION IN CAL.

Announcement has been made by the Los Angeles office of the Hart Wood Lumber Company that their company will act as sole sales representative in California for the Pacific Spruce Corporation.

The Hart Wood Company will also be the .managers of the steamers operated by the Pacific Spruce Corporation.

The production of the Pacific Spruce Corporation is now close to ten million feet per month, they are cutting fir spruce and hemlock, and shipping into California by water and rail.

ED. GARLAND CALLS ON SAN JOAQUIN VALLEY TRADE

Ed. Garland of San Francisco, in charge of the rail department of Charles R. McCormick & Co., spent a few days last week calling on the lumber trade of the San Joaquin Valley. He u'as accompanied by O. L. Russum of Stockton, who represents Charles R. McCorm'ick & Co. in the valley territory.

I X L Rock Maple, Beech and Birch Floorittg

IXL the Finest Milled Flooring in the World

IXL Wedge Shape Tongue and Grooved

IXL the Only Straight Back Flooring on the Market

IXL Watertight. Drives up Snug and Insures a Perfect Face

--IXL unlimited possibilities of rich, warm finishes to harmonize with trim and furnishings.

rrr l[l- unequalled durability-hard wear only increases the polish.

EC(off (ofn/

--- IXL costs less to lay-rro after smoothing required.

IXL a Floor for Every Purpose

May l, 1923 THE CALIFORNIA LUMBER MERCHANT
lVe are Specialists in Supplying the Trade with 0Al( I t#'ffltt00nlltl0 TRY US-THAT'S ALL ltATtolfAt HtRDtTo(|ll c0. Mrin 1924 63+646 A,lirc StrcGt - L6 AnsclG.
Fbre Raiilences Fine Apartments Churches ' Scfiools IXL West Coast Distributors Public Buililings Warehouses Beauty Service Factories Sftops Phore 8X2-211 Lor Angclcr W. E. Cooper Lurnber Co. 2035 E. lsth St.

Western Hemlock

And These Statement Still Hold Good

Reprinted from Gulf Cqast Lumberman, September l, 1919

One of the great American woods that occup'ies a peculiar position, and one entirely unfair to itself, is Western Hemlock.

The minute one hears the name "Hemlock," he is inclined to think of the species of Hemlock, that prevails from Pennsylvania to Minnesota, and whiih is called just plain Hemlock. And those who have handled this breed of Hemlock are inclined to shy away when someone attempts to tell the,m about Western Hemlock, believing automatically that they are the same breed of dog.

The suggestion that the name of Northern Hemlock casts an aspersion over the fame of Western Hemlock, may not greatly please those gentlemen of the north who make and'market Northern Hemlock, as that product has come to play quite an important role in the building game in the north, yet we will have to chance the,ir displeasure. As Capt. J. B. White said one time at a S,outhern Pine Association, when he was arguing that the southern piners should increase their appropriation for advertising their product: "Why gentlemen, up in Pennsylvania they are actually spending 25 cents a thousand for advertising Hemlock, and I left that state th,irty years ago to get away from that awful Ffemlock."

'Io the man who has used southern pine or ,cypress or

fir for general building purposes, ordinary Hemlock does not stack up very well. But northern Hemlock and western Helnlock are no more alike to all practical purposes than are northern Hemlock and fir. Western Hemlock rnakes m,ost attractive appearing, white, bright lumber, particularly free from defects and discolorations, and easy to work into most attractive and practical finish, boards, flooring, ceiling, sid,ing, and ordinary dimension. It is whiter than even the western fir or short leaf pine lumber, and being entirely free from any form ,or quality of pitch, takes paint better than almost any other American wood, and has no serious drawbacks for general building purposes that anyone knows of.

Yet it is NOT a well known wood, and it has been mighty badly advertised. It is a wood that has suffered and still suffers for want of truthful publi'city. The we-stern folks made varied attempts to escape its inherited reputation by changing the name to variotts other names, but this did not work because under the assumed names it was entirely unknown and therefore ttnsaleable, and they always come backto the name of Ilemlock.

What the coast people have got to clo, and what they OUGHT to do with the least possible loss of time, is to tell the building trade and the consuming public what their western HEMLOCK reallv IS.

34 THE CALIFORNIA LUMBER MERCHANT May l, l92j
ITime is Essential and Service is Needed PHONE i+z? American Hardwood Company 1900 E. 1sth St. LOS ANGELES

The Exercise of Magnetism In Business Pays Big Dividends

Business is as great a field as the fine ants for the play of imagination. Imagination is the magic wand that adapts old ideas to new conditions.

It is operating every day in every business, to the benefit of the business and 'the consumer.

To take a homely example: Butter is now sold in bricks because some dealer observed that the custom of serving it in pats at the table made bulk butter uneconomical and inconvenient folthe house wife. It required, i'm,agination to break away from the butter tub.

Men have been using shaving mugs for probably a'century before one man realized, the convenience and econoLmy of molding the soap into a small cylinder w'hich could be taken in the hand, applied to the face, and then brought to a lather with the brush.

It took just as much imagination to b'ring about this improvement as it takes to write a "best-seller," and, the soap man's idea probably resulted in more social improvement than can be credited to the average one-fifty novel.

The other day I saw a man buy a pint of ice crea'm in a drug store. Instead of handing the customer a paper pail with a wire handle, the drug clerk picked up a molded brick of crea'm, wrapped it neatly in plain white paper, snapped a rubber bandl around it, and the customer rcarried it out like a box of candy.

Anyone who has carried a pail of ice cream p,asd the watering mouths of a dozen small boys will realize th,at when you carry hom.e your ice creafil it is far more desirable to purchase it in brick form.

Now, there isn't anything brilliant in this ice cream idea, and we arenrt in favor of placing a bus't of the originator in the publ,ic park. He is probably getting his reward in the way of increased profit, which is finally the best evidence of service rendered.

The point we are trying to make here is. that imagination has a high place in all business, and that its exer,cise pays real dividends.

I.magination enables a man to put himself in the other fellow's place.

So that, if 'business is service, certainly that man can render the best service who is able to anticipa'te the wants of his customers by putting himself in their places.

Only yesterday I bought a bottle of an antiseptic solution which is extensively advertised. When I unwrapped it I found, a small corkscrew tied to the side of the ,bottle.

The man that did that had imagination. He, himself, had looked from cellar to garret ,to find a corkscrew small enough to pull a half-inch cork. He had probably tried to pry a cork loose with a knife, and had brokien either the knife or the cork.

A woman sent some bulbs, which grow in water, to an invalid ,in another city. With the bulbs she shipped some small pebbles.

Imagination ! The invalid could not hunt the pebbles on the lake shore herself, and she would hardly know where to buy them. Without pebbles the bulbs were worthless.

Few radically new things are discovered in the course of a vear, or even in a'century.

A moral code was written two thousand years ago, which has never been improved upon.

Up to the pointwhere you get into hydro-dynamics, the basis o,f all mechanics is the wheel, fher lever, and the wedge, all of which have been used for hundreds of years.

It is the new application of old principles that makes progress, and these new applications call for imagination.

Let us not ,think we must be play-wrights or authors to find expression for our imagination.

The opportunity is right at our elbow's end.-(The Fortuna Magazine.)

May l, l%j THE CALIFORNIA LUMBER MERCHANT
TUMBE R WHITE PINE SUGAR PINE SPRUCE HEMLOCK CEDAR DOUGLAS FIR REDWOOD Tarter, lTebster & fohnson, Inc. WHOLESALE and ASSOCIATE MANT FACTTRHS San Francisco--Stockton-Los Angeles First National E B. Riverr Bank Bldg. BuildingSPECIATTIES SHOOK CANNERY CASES PACKING BOXES GRAPE CRATES CAR STRIPS BRACING TUMBER CRATING ilATMIAT RAIL and CARGO

Plans and Progress What Busy California Lumber Here and There Folks Are Talking About

CALIFORNIA REDWOOD ASSOCIATION WORKING WITH FOREST PROTECTION OFFICIALS

San Francisco, April 20.-The California Redwood Association is taking an active and important part in Forest Protection Week, which begins Monday, April 23rd, by proclamation of President Harding. During the week, its members wil.l join with Federal and State foresters and with profcssors, teachers and ,civic leaders in bringing to the notice of schools, clubs and other bodies the dangers that threaten the great wooded assets of California and

REDWOOD MAKES

You don't have to cross the street to keep fr6m meeting the man whose home you built of Redwood.

It won't warp or crack, or rot in the weather. It will please him all his life and his Children after him.

Re&rood lvlakes Permnent Friends.

UI{ION LUMBER CO.

Crockcr

Mcnbcr Celifornie Rcdrood Arocietion

urging measures tending to reduce timber losses by fire and to stop the wastage resulting from the ruth,less kind of lumbering that characterized pioneer times. Thus the redwood lumbermen, it is pointed out, are setting an example to land owners in promoting the reforestation of cut-over lands, restoring natural playgrounds 'for the enjoyment of nature lovers in future centuries and ,preserving for the generations to come one of the world's most beautiful and distinctive woods for domestic use.

In proclaiming Forest Prote'ction Week, President Harding emphasized these points: That the "preservation of our forests, federal, state and private, is essential to our industrial and commercial life, to our strength as a nation and to our individual well-being"; and that "forest fires, which are largely the result of carelessness or thoughtlessness, continue to do great damage, threatening to deplete and reduce our forests to the p,oint at which they can no longer serve the nation adequately as a source of timber supply or for watershed protection and recreation." He urged that the week be observed in appropriate exercises and programs and by publishing information pertaining to the importance of forest preservation.

T,he redwood is the pecuiar glory of California. It is distinctive among the trees of the world in size, beauty and in its native peculiarities, being the only member of the cone bearing evergreens to sprout anew from the stump. Moreover, its vitality is unique among growing things, as it keeps sound at an age, scientists have found, as long bs the Christian era.

36 THE CALIFORNIA LUMBER MERCHANT May l, 1923
Building SAN FRANCISCO
BRAGG
ANGEI.ES
FORT
I.OS
FRIE]IDS
IENGilAIIIBLE GRAIIE REDWOOD F(ln PnOilPT $lilPtEtT E. J. DODGE GO. 16 California Street San Francirco OUR SPECIALTY AIR DRIEll REDWOOD CTEARS Any width up to 30 inches THE LITTLE RIVER REDWOOD CO. Saa Frucbco Balfour Building 351 Catifornie St. Rail and Cargo X,#"#,rff*,.:: Man$cr Crlifonie Rcdwood Arocirtioa

The redwood is the peculiar glory of California. It is along the northern half of the coast. At the lower end of this belt, there is the famous Felton grove in the Santa Cruz mountains, containing trees that are equaled in girth only by the sequoias of the Sierras. But great ,stre,tches of redwood forest are found only in Humboldt, Del Norte, and Mendocino counties.

Fortunately for California, the redwood is a tree of great vitality. Its bark and wood are singularly free ,fnom the pitch and resin that render the fir and pine such easy prey to forest fires. Redwood forests require protection like other forests, not only in planting and protecting young trees but in guarding against fires, usually resulting from the carelessness of campers, which kill the new growth.

WhenVou SeeThis Sigr'

'

'Ihe redwood belt alon,g the cool and foggy but temperate coast from San Francisco to the Oregon line comprises, according to government estimates, some 1,360,000 acres. On 900,000 of these acres, the forests are untouched by the ax of man. The inroads of the lumbermdn .are far from being as extensive as certain sentim,e,ntalists have charged. But the forests of the eastern and middle western states are failing fast and no longer supply home needs. California lumber is shipped to the Orient, South America and to other corners of the world. Thus there is a likelihood of a concerted demand by all countries on the wooded resources of the Pacific states.

But the California Redwood Association and all official and unofficial agencies interested in forestry are uniting rvith a view to stopping wastage and wanton destruction in order to preserve one of the world's greatest and n,oblest natural assets.

Buy

REDWOOD EXTRA MERCHANTABLE

Siding and Rustic

Instead of substitute woods when you

Want Something Cheaper

You will rtill have the DEPENDABLE AND LASTING qualities of Redwood. Have you tried our

5-8x6 Extra Merchantable Redwood Siding.

1x6 Ertra Mcrchantable Redwood l-lap or 2Jap Siding (Pattemr No.421 and No. 44O).

1x8 Extre Merchantable Redwood Rrutic or 2lap Siding (Pattcm No. 441).

1x4 Conrtrugtion Redwood' l-lap Siding (Pattern No. 42O).

We make a specialty of thig stock and are in position to make immediate ehipment by car or cargo while our stock on hand lasts.

IIOLTIES-EUREKA TUTIBER GO.

-Think of Albion Redwood!!

We have excellent rtocks of Redwood boarde on band for inrmediate delivery.

You'll like ALL our stock

CO.

Members California Red,wood Association

If you can't come to Scotiawe'll bring Scotia to you

For our friends and customers who cannot come to Scotia and the Redwood Country this season, ramble in the immense {orests and inspect the largest and most completely equipped Redwood mills in the world, we have prepared a moving picture which takes you there at no cost of time, money or effort.

Our sales representative will gladly arrange to show this wonderfully interesting film in your community -a vivid picture of logging on a big scale-an interesting demonstration of modern machinery and devices for logging, sawing, remanufacturing, drying, sorting, piling, shifting, storing and shipping of lumber and millwork.

Remember we have the whole story of Redwood in the form of a mighty good moving picture which we shall be glad to show when you say the word. We supply the projection machine and the film at no expense to you.

May l, 1923 THE CALIFORNIA LUMBER MERCHANT
Francirco Lor Angclcr Mcnbcrr of Celiforaie Rcdwood Agocirtion
Srn
FRANCTSCO
ATBION TUMBER
Main Officc Hobart Bldg. SAN
Lor Angclcr Officc 210 Kcrckhoff Bldg. Phonc, Broedway &lll
Tlu Laqat Mosufocttrctt aad pitctibrtott o, Celll6* ncaood Sal Frencirco tth.&,-Mdn Lo An3dcr 3ll Californir St. ff-Ua.-tjlioty, Cal. Ccntrrt Bld3. Mctnbcr Califotnia Rcdoood Ateociation

Newsy News f,lgt.*'over

KERCKHOFF CUZNER APPOINTS NEW MANAGER B. WI CADWALLADER RETURNS FROM PHILIP. AT HOLLYWOOD

Mr. Frank B. Fee, formerly manager of the Calipatria yard operated by the Kerckhoff Cuzner Lumber Company, has been transferred to the Highland Ave. yard in Hollywood, where he will hold the same position.

CONSULTING COMMITTEE ON LUMBER STANDARDS TO MEET

A meeting of the Consulting Committee on Lumber Standards will be held in the Congress Hotel, Chicago, Monday, May 14. This meeting promises to be of unusual importance, and Representatives of both the Departments of Agriculture and of Commerce will be present.

The outline of activities for this meeting includes substantial consideration of softwood yard lumber sizes, uniform names for lumber grades, and simplified grading of yard lumber and structural timbers. An endeavor will be made to apply the grades of the various competing species to the basic plan agreed upon at the February meeting of the Consulting Committee on Lumber Standards. The matter of pnoviding for odd lengths, and a certain percentage of short lengths in the various grades of lumber, is properly subject to consideration by the Consulting Committee in connection with the establishment o{ the different grades.

The Pacific Coast will be r.epresentated by Mr. George Gerlinger of Dallas, Oregon, appointed by the West Coast Lumbermens' Assn., and Mr. A. W. Cooper of Portland, appointed by the Western Pine Manufact'urers' Association.

PINE TRIP

B. W. Cadwallader, president of the Cadwallader-Gibson I-umber Co., has returned to San F'rancisco after a threemonths business trip to the Philippine Islands where he has been inspecting the company's mill operations. Mr. Cadwallader states that business conditions in the Islands are very good and far more prosperous than they were at this time last year. H,e has ,been connected with the lumber business in the Philippine Islands for the last twentyfive years ,and in 189 built the first American saw mill operated in the Philippines.

OLLIE TOPHAM LEAVES FOR NORTHERN TRIP

Mr. Ollie A. Topham, genera.l manager of the Hepburn Mill Company, Los Angeles, has left for an extended trip through the northwest. Mr. Topham will visit Tacoma, Seattle, and Portland, also stopping at San Francisco for several days on his way north.

ARTHUR TWOHY MUCH IMPROVED

Mr. Arthur Twohy, Los Angeles repres€ntative of the Albion Lumber Company, after spending two weeks at the Mayo Brothers Santarium, at Rochester, is very much improved. Mr. Twohy, with Mrs. Twohy has decided to make a trip through the south to visit with some of his hardwood mill connections, and will return to Los Angeles about May 10th.

We have ready for prompt rhipmcnt from oln Bey Point, Cd., plent, a condderable quantity of Z and Zx 6" and wider No.

Unstintingly, Time, Brains, Millions, have been spent to develop the heritage of worth, quality and standardization found in Pioneer Products.

An ever growing patronage of satigfied customers has justifred the steadfast faith of the men who believed in and have wrought the Super Quality merchandise of the Pioneer Paper Company.

38 THE CALIFORNIA LUMBER UERCHANT Mey l, 1923
PROMPT SHIPMENT Ceilar Sftingles Cat to Yaar 0riler COOS BAY LUMBER co. llf00 Bdfour Blds. San Francirco tll Ccatrel Blds. Lol Angelel
I and 2 Clear Cedar, either rough or surfacd

MR GEORGE R. OSGOOD RETURNS TO TACOMA

^ Mr. George R. Osgood, founder of the Wheeler Osgood Company has returned to his home in Tacoma after sp-end- in,g several months in Los Angeles.

DATE SET FOR WESTERN PLANING MILL AND WOODWORKING ASSOCIATION CONGRESS

Cards have been mailed announcing the date for the second- congress of the Western Planing Mill and Woodrvorking Association.

This will be held at Portland, Ore,gon, August 22-25, at the Mulinomah Hotel.

Mr. C. D. LeMaster of Fresno is President and Manager of this association.

SOUTHERN CALIFORNIA RETAIL LUMBER DEALERS'ASSOCIATION TO PICNIC JIINE 9th

Secretary F. L. Morgan has mailed announcements of the picnic that will be held by the Southern California Retail Lumber Dealers' Association, on June 9th., at Brookside Park. Pasadena.

M. L. REED VISITS LOS ANGELES

Mr. M. L. Reed, manager of the San Francisco office of the J. R_. Hanify Co., spent a few days in Los Angeles last week.

R. G. HISCOX VISITOR IN LOS ANGELES

Mr. R. G. Hiscox of the Western States Lum,ber Company, San Francisco, was a visitor in. Los Angeles, last week.

While there Mr. Hiscox r-r-rade his headquarters with the Earl Hoffman Company, soutrhern representatives for the Western States Company. Mr. Hoffman accompanied Mr. Hiscox back to San Francisco.

Cush In On 66Weuuer)e Goodu)ill

You don't need a special knack to sell "Wean)e/' Roofing-it is being sold for you. Are you doing your part? Are you getting your share of the business?

Today, thousands of dollars are being spent advertising?

Why waste time trying to put over an ordinary roofing? The public knows the facts. Thousands of users testify to the quality and durability of "Weaoef' Roofi.ng.

It's worth while to note the exceptional features of "Weqoertt Roofi.ng.

Covers thousands of buildings of all types. Made of the highest grade of genuine rag felt. "Wean)e/' processed with weather resisting compound that makes it definitely weather proof. Definitely guaranteed.

Made to keep a roof weather-tight, permanently. Made by men whose sincerity of purpose vouchsafes its quality.

May l, 1923 THE CALIFORNIA LUMBER MERCHANT
CALIFORNIA WHITE PINE OREGON WHITE PINE DOUGLAS FIR RED CEDAR SHINGLES Rough and Dressed Lumber KILN DRIED "':*?:l*'o Shop-Factory Planl(-Yard Stock Lath--{ar Stripr Box Stock Curtain Poles Broom Handles Sold By f,. B. MENIFEE TUMBER C(}MPANY Manufacturers Portland; Oregon -_l
Weaver Roof Company
Weatter
Syhtester L.
Telephone Bdwy. 784 - Lor Angelcc

OUERHEAD LOGGI]IG

INCLUDES MUCH DANGER TO LIFE AND UMB

These rrien are working on Euch a system in a western logging camp.

Downtown Building Stores

We have reports of two retail lumber firms that have recently started downtown building stores, in connection with their retail yards.

'Ihe Landers Lumber Company, of El Paso, Texas, opened a downtown store in that city the first week in April, announcing it as a downtown sales and display roonr where the ladies could go building shopping. They report much interest manifested by the trade, and a very excellent line of business developing.

Carruthers & Sons Lumber Company, Memphis, Tennessee, opened a downtown building store on Monroe Street in Memphis during the last week in March. Mr. Carruthers reports that the business at the downtown store for the first month surpassed all their expectations, and doubled their business of the previous month at the yard alone.

HART-WOOD AND VAN ARSDALE-HARRIS TEAMS BOWL

Since the termination of the bowling tournament of the Lumbermen's Club of San Francisco, challenges have been flying thick and fast among the lumbermen representing the various retail lrrmber concerns in the Bay District. As a result two teams representing the Hart-Wood Lumber Co. and the Van Arsdale-Harris Lumber Co. clashed on the evening of April 5. The Hart-Wood team were victorious, winning two games out of three and'walked away with the prize. All th'e boys showed good f,orm but Wallace Boyer of the Van Arsdale-Harris had the highest average string of the evening with a score of 173. The Van Arsdale-Harris team was immediately challenged by a. team representing the Wm. Smith Lumber Co. and the retail lumbermen fraternity are now looking forward to another exciting evening in the near future.

We furnish Workmen's Compensation Insurance to lumber and woodworking manufacturers. Ours is a reciprocal association of mill men, doing business at cost only.

The leading mill operators of Texas and lzouisiana created this organization. It affords full protection under the California laws. Concerning our standing and reliability ASK THE CALIFORNIA LUMBER MERCHANT

Inquiries Cordially Solicited LUIIBERMEN'S

RECIPRIICAT

ASS0CrATr0t{

476

SAN JOAQUIN VALLEY LUMBERMEN'S CLUB TO VISIT REDWOOD REGION

The members of the San Joaquin Valley Lumbeimen's Club have accepted the invitation 'of t'he California Redwood Association to visit the Redwood region, and will leave Fresno on May 17 by machine for Humboldt County where they will inspect the logging and mill operations of the Northwestern Redwood Company, Hammond Lumber Company, and other redwood mills in the vicinity of Eureka, including the Pacific Lumber Company mills at Scotia. They will return to Fresno on May 23. The committee that has charge of the arrangements for the trip include J. C. Martin, of the Fresno Lumber Co., Fresno, Chairman; W. E. Landrum, manager of the Merced Lumber C,o.; J.. F. Wright of the Bray-Wright Lumber Co., Porterfille; Elmore King. King Lurnber Co., Bakersfield; and W. R. Spaulding, W.R. Spaulding Lumber Co., Visalia.

CHARLES R. McCORMICK & CO. OFFICIALS IN THE EAST

S. M. Hauptman, vice-president and treasurer, and J. S. Brown, secretary, of Charles R. McCormick & Co. of San Francisco, are in New York on a business trip. They plan to be in New York about a month before returning to the coast.

.THE CALIFORNIA LUMBER MERCHANT May 1, l9ilJ

Yard, Mill, Office and Road

What Live California Lumbermen are Doing.

EARL HOFFMAN COMPANY OPENS SAN DIEGO

Mr. Homer M'iller, ar3"Xil]?rt"nager for the San Diego Planing Mill, will be in charge of the new San Diego offices being opened by the Earl Hoffman Company of Los Angeles.

Mr. Miller spent some time in t'he Los Angeles territory getting acquainted with the trade, and announces that the San D'iego location will be at 1901 So. Main Street.

TACOMA MAKES RECORD SHIPMENT

On April 14, vessels clearing from the Port of Tacoma carried 5,650,000 feet of lumber from the port terminals. This is said to be the largest shipment of lumber that ever left the Tacoma port terminals in one day.

HARDWOOD FLOORI\IG CONTRACTORS BANQUET AT LOS ANGELES

f"rdh r"gar and white pine.

The Earl Hoffman Company handle rail and carg'o orders, and do a large business in emp'ty windows, doors, and veneered panels.

MTESSE JOINS CADWALLADER-GTBSON CO.

G. E..Miesse, well known San Francisco lumberman and formerly traveling representative with the American Trading Co., is now connected with the Cadwallader-Gibson Co. of San Francisco and will represent the well known mahogany and hardwood products of this concern to the California trade.

SUGAR

AND WHITE PINE

The monthly dinner of the Southern California Hardwood Flooring Contractors Association, was held at the Mary Louise Cafe, on April l4th.

Mr. Theodore Herzog of the Herzog Sash and Door Company presided, there were about ,thirty in attendance.

Mr. H. J. Banta, general manager for the Weinstock Nichols Company of Los Angeles g'ave a very interesting talk on association work, and several members of the association made short talks on various subjects.

The meeting was arranged by a committee composed of A. B. Rice, A. Gallaher and John Johnson.

We rolicit yorn inquiries.+lro California Red and White FIr

Dimenrioa Stocll wE WILL BE GLAD TO QUOTE PRICES

AIro cvcrything in Dougler Fir Lunbcr tUnivcrrity Brend" Shinglcr lac our Spccielty.

}TESTERN STATES TUMBER C(l.

605 Fife Bldg. San Francisco Phone D.tg. 3415

Our soft White Pine from the Feather River Canyon will meet your requirements for factory lumber and finish. Let us quote on your demands for the coming season.

Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to o,ur Southern California representatives :

HEilDRIGKSOil TUTIBER GO.

112 Market Stree$ San Fnnciro Phonc Suttor 3$

SOLVING YOUR PROBLEM

We sell anything in softwoods that the C^alifornia dealer desires.

White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.

Our connections are the best, and ae gioe the best possible seflice.

Mareh-Strong Building, Lor Angeler Phoncr l2TEfPieo 2429

May l, 1923 J THE CALIFORNIA LUMBER MERCHANT 4l
Ttt "!3
EARL HOFFMA]I GO.
tTEl{DUl{G. lfATHAl{ C0.
Lumbermen'r BIdg. sAN FRANCISCO,
405
CAL

The Necessary Foundation

If you saw a blacksmith start , making a horseshoe, and trying to pound one out of a cold piece of iron with his hammer, you'd think him a fool.

If a barber started shaving you without preparing your beard in a;ny way for the operation, you'd want him locked up for a half-wit.

Yet the world is filled with business men who haven't

Our Big, llew Mill

yet learned that when he sends his men out to sell goods, without preparing his customer for their reception, is just like such a blacksmith and such a 'barber. What heat is to that iron-what softening is to that beard-the warmth and friendliness of intelligent customer preparation is to the selling business.

Not long ago Bud Fisher pictured Mutt and Jeff in prison, and Jeff was cracking away at a big rock with a hammer. He hit it many times, but never even ni'cked it.

Then Mutt grabbed the hammer, gave it a mighty swing,, and smashed the rock into bits. "T'hat was easy enough," said Jeff "after I got it all softened up for you."

Every man who has something to sell to the public, needs practically in his business something of what the fire does for the blacksmith's iron, the lathering does for the barber, and what Jeff did for Mutt.

He needs a foundation of acquaintance, of interest, of respect for his firm and his goods, before his salesmen call.

What are YOU doing?

A client of ours bought one of our best and most expensive advertising spaces. He used it three issues. Then he told us that while he likes the copy and the space, it was more expensive than his business justified, and he would drop out for the time being, and perhaps use smaller and less attractive and expensive space. He tried that ONE issue. Then he came in and signed a contract for the space he had previously used, explaining that his salesmen had complained in unison of their dropping from the attractive space, expressing the opinion that the initial advertising had placed them in a position they could not afford to jeopardize, and basing their opinion on remarks from their trade.

This is an actual, recent happening.

Our advertising had given them what we 'call "Customer preparation." Think this problem over, Mr. Manufacturer or distributor who questions the value of such publicity.

REDWOOD and FIR

WE CARRY .A. LARGE WHOLESALE STOCK AT OUR OAKLAND DISTRIBUTING YARDS WHICH ENABLES US TO GTVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDW@D AND FIR. ,

12 THE CALIFORNIA LUMBER MERCHANT May l, l92i
now b in Full Operation
CAI{ MAIG PROMPT SHIPMENT RED FIR ( I DlMEllSl0ll TIilIBERS Phone or Wire Yorr Inquiries Hutchinson Lumber
OROVILLE, CAL.
WE
Go.
CAtlF0Rl{lA and 0REG0ll TUMBER C0tPAl{Y 2 PINE STREET Msnufacturen and Shippere TELEPHONE SUTTER 4777 MILI., BROOKINGS, OREGON SAN FRANCISCO, CALTF.

Plans and Progress Here and There What Busy California Lumber Folks Are Talking About

MRS. EGGELSTON AT SAN DIEGO MEETING

-Mr". Jessie Eggelston, Secretary of the California Retail Lumbermen's Association, has returned to San Francisco after a weeks business trip to Southern California on association work. While in the south she attended the San Diego Materialmen's Association meeting at San Diego. On her way south, Mrs. Eggelston stopped off at Fresno. to attend the directors meeting of the California Retail Lumbermen's Association and the meeting of the San Joaquin Valley Lumbermen's Club held on April 14.

BLEECKER RETURNS FROM PO.RTLAND

G. R. Bleecker, California representative of the Eagle Lumber Co., has returned to San Francisco after spending two weeks in the north on business. While in Fortland. he talked over business matters with R. A. Stevenson sales manager of the Eagle Lumber Co., and also spent a few days at the company's mill at Westim.ber. On his return south, he stopped ofr at Grants Pass to visit with A. B. Davis, who is manager of the Eagle Lumber Co. office there.

NE\I/ YARD NEAR HUNTINGTON PARK

T,he Garden City Lumber Company has opened on Tweedy Road, in Home Gardens, near Huntington Park.

A. B. WASTELL NEW MANAGER OF THE CALIFORNIA RETAIL LUMBERMENXS ASSOCIATION

A meeting of the Directors of the California Retail Lumbermen's Ass'n. was held at the Hotel Fresno, at 10'o'clock A. M. on April 14, thus giving them an opportunity to join the San Joaquin Valley Lumbermen's Club luncheon. Mr. C. W. Pinkerton, of Whittier, presided, with Mrs. J. Eggleston, of San Francisco, as secretary and after the transaction of routine business action was taken appointing Mr.

A. B. Wastell, who needs no introduction to Coast lumbermen, as manager of the Association. Mr. Pinkerton made c.orresponding announcement at the San Joaquin Valley Club meeting, stating that Mr. Wastell would devote most of his time to field work and in special service as the representative and Spokesman of the Association, while Mr. Eggleston would continue caring for the office as Secretary, which position she has filled admirably for some time.

Mr. Wastell was cordially welcomed back into lumber association ranks, in which his experience has covered all branches of the lumber industry, and this appointment was

considered an important step in making the association of greater service to members and also in establishing a needed contact with other organizations so that California lumber retailers policies and interests may be understood and maintained.

Mr. Wastell was formerly secretary of the Oregon and Washington Lumber Manufacturer's Association; manager Oregon & Washington Lumber Inspection Bureau; (Continued on Page 44)

Uppers- Yellow Fir- Commons

White and Sugar Pine

Redwood

Doors-Tacoma Brand-Sanded Finish

Ttadcmarlrcd Stock

Mey t, 1923 THE CALIFORNIA LUUBER ITERCHANT ,B
(lREG(llI tUtIIBER [GE]IGY F. A. CASTETTER, Pres. Los Angeles, Cal. II25 CENTRAL BLDG. Phone 67985 Send us your inquiries for prompt shipment of well manufactured stoclc from reliable mills. Sole California Agentr "Peerless Brand" Shingles Hnnr-Wooo Lulaeen Co. FTR SPRUCE SHINGLES LATH CARGO RAIL San Francirco llXl6 Fife Bldg. Case

Lots of Salesmen "Sell Words" are Long on "By Words" But Short on

(Continued from Page 43) subsequently amalgarnated with the West Coast and Pacific Organizations respectively; secretary Columbia River Loggers Association ; secretary Oregon Conservation Society, serving at same time as secretary of the State Board of Forestry; and the Secretary of the American Lumber Trades Congress, which compiled the first "Code of Ethics" for the government of the lumber trade ; the rulings oi which are frequently exercised ir-r connection with settlements of disputes. This Congress was composed of representative delegates from all parts of the country and in=

cluded retailers, wholesaler-s, and mant,-facturers in its membership, ar.rd althou,s'h disbanded after serving its purpose. its influence is still felt when issues arise between different branches of the trade.

dBrvrunv LUMBER coMpANy cHANGEs HANDS

tr LoNG BEAcH 'z'

v The stock of the Century Lumber Company, a retail company in Long Beach had been bought by Mr. Ross, Hlall and Chlora V. Hall, who will continue to operate under the same firm name.

GIass and Paints

Loe Angelee

THE CALIFORNIA LUMBER MERCHANT May l, 1923
I
Sash and Doors John W. Koehl and Sons, Inc. Bt0EltEL-ll01l0uA1l TUMBER MITLS Bellingham, Wagh. ROBT,FORGIE sTrtflsotf Mlrt AGENl 602 Central Bldg. LOS ANGELES Seatde, Wash. L. H. IUES & C0. Seatde, Warh.

Happenings in Hoo-Ffoo Land

Doings and Sayings of Tom

THE CONCAT AT ANAHEIM APRIL 21ST

Hats off to the oldr cats of Orange and San Diego Counties.

In the opinion of many of.the Hoo Hoo members present at the concatenat'ion at Anaheim on the night of April 21, it was t'he best and most su,ccessful coh,cat tthat Hoo Hoo has witnessed for years.

Eleven kittens had their eyes opened and were taught to walk, the Niine from San Diego, 1ed by $nark Fred Hamilton, putting on the work in a manner that spoke of much preparation and careful rehearsing. This team rn'as composed of :

Snark-Fred C. Hamilton, Benson Lumber Co.

Senior Hoo Hoa-C. S. Dixon, San Diego Lumber Co.

Junior Hoo Hoo-Howard Thompson, Frost Hardw,ood Lumber Co.

Bojum-W. J. Glasson, W. J. Galss'on Planing Mi1l.

Custocation-W. J. McDermott, Miller McDerm,ott Co.

Scrivenotor-G. F. Hoff, Materialmen's Associa'tion.

Arcanoper-A. L. Glendenon, Frost Hardwood Lumber Co.

Guerdon-A. A. Jensen, Dixie Lumber & Supply Co.

Jabberwock-Hems1 Miller, Miller McDermott Co.

Snark W. D. Whitson, of Orange County was in c'harge of the banquet that preceeded the initiation. Mr. Whitson introduced many distinguished guests, and Mr. L. M. Pearson of the Whitson Lumber Company at Santa Ana

sang several very excellent songs.

The Los Angeles cats were introduced, and they responded with the Hoo Hoo song. Then Mr. Ed. Houghton introduced his "San Quentin Quartet" w'ho sang several sele,ctions of their own manufacture. These were well received. This quartet is composed off: Ed. Houghton, Perpetrator; llerman Rosenber'g, B. W. (Bobbie) Byrne and Phil Hart, all baritones.

Mr. F red Hamitlton reports that they expect 'to hold a concat for San Diego County some time in May.

KING TUT WAS A HOO HOO

That the finding of a black onyx cat in, the tomb of King Tut, proves that he was a member of Hoo H'oo, was the declaration of Ex-Snark of the ljniverse, W. A. Priddie of Beaumont. Texas. at the Texas Lumbermens' Convention, at Dallas.

Mr. Priddie said:

"ft is a fact that King Tutankhamen was a member of the Hoo-Hoo." "He had nine artificers to carve from black onyx the cat recently found in his tomb by Lord Carnorvan's explorations. President Harding is als'o a lfoo-l{oo, and we have appealed to him to robtain this onyx ,cbt to be placed in the great tomb of ex-snarks of the universe that is built at Crown Point, Ore., on the Columbia river. Here repose the mummified ex-snarks of the Universe as they retire from office. I am there, along with the others."

2" Rough Random

Rough Cutting

72 Hour Scrvicc

Ycllow Fir

Grccn or K. D.

Fir Shop

April 15, 1923 THE CALIFORNIA LUMBER MERCHANT 45
Common Clears Car Strips-Don't Wait Too Long BINNIIT.HAMI.II{ TUMBER C(). Sutter 1542 SAN FRANCISCO 26ll California St. Fir Reaching Service Wholesale Exclusively Lumber Specialties r Spcci,elty ALSO all items of STAPLE STOCK FIR REDWOOD SPRUCE CEDAR LATH SHINGLES POSTS Grape Stakes-R. R. Ties VESSEL AI{D RAIL SHIPMENTS CURTIS uilILLIAMS 607 Tnrrt & Savingc Bldg. I.OS ANGELES, CAL Tclcphonc Pico t217 "FOR 26 YEARS IN LUMBER AND LOS ANGELES'' THE LITTLE HAM CAN SELL Common Clears YOU THE VERY BEST

Brildi{g Records Reach Highest Peak

March, 1923, broke all records in the history of the United States for total value of building permits issued during any one month, exceeding the previous banner month of June, 1972, by more than 50 percent, according to information contained in the Southern Pine Associationfs Economics and Statistics Bulletin for April, just issued.

The Bulletin mentions that Bradstreet's reports the aggregate value of building permits issued dt 155 principal cities during March was $372,117,555, compared to $240,002,830 in March a year ago, or a gain of 55 percent. In the previous high record month of June, 1922, t64 cities reported permits totaling $250,172,411. Returns from only 155 cities for March of this year exceeded the previous banner buildittg month by 48.7 percent and when the reports from all the 164 cities are tabulated, it is considered certain that March, 1923, will show more than 50 percent increase over the former record month.

The first quarter of 1923 also established a new high quarterly record for building. With nine cities yet to be heard from in A4arch, the aggregate value of building permits issued for the first three months of this year is $788,726,515, an increase of 10.3 percent over the hitherto record second quarter of 7922, a;nd 52.4 percent'greater than the first quarter of 1922. It is interesting to note that the value

E. L. FIFIELD'

CatiforDir Reprercatativc

GERLIIIGER tUlilBER C0ilPllfY of Portland, Oregon r i I

Arsociate Manufacturere and Wholecalers

..A GOOD LNE CONCERN''

21 Qlifornie Strcct Tclcpboqc Srn Frencirco, Cal. Dougler 61i53

O. F. FOI.SOII4 Spcciat Repracntativc

CALIFORlI IA

WII ITE

of building permits issued during the first three months of 1923 was 82 percent greater than for the entire year 1918, l0 percent more than the total for thc yer;r 1917, and equalled the total for the entire year 1914, while it was only about $100,000.000 below the annual average for the six-year period 1908 to 1914.

TACOMA PUBLICITY

A beautiful piece of advertising matter has just been sent out to lumber dealers all over the country, by the Tacoma Lumbermen's Club. This is in the shape oI a huge "broadside," beautifully printed in colors, entit'led "Tacoma, Washington is the Lumber Capitol of America."

One entire side of a 25"x38" sheet of paper is used for a composite picture, showing Tacoma as it would appear if all of its other industries were removed. In the foreground of the picture is shown the blue waters of Puget Sound, and in the distance the beautiful timbered hills and the peak of Mt. Tacoma are visible.

Other sections of the folder deal with the various subjects, "What is the Lumber Capitol of America?" "Tacoma is the City," "Tacoma, Americas great Lumber Center," etc,

GllAs. il. RosE & Go.

WHOT.FSALE LUMBER 607 FI.ATIRON BLDG. . SAIT FRANCISCO

WHEN YOU NEED-

DOUGI.AS FIR

REDWOOD

WHITE PINE

SUGAR PINE

,

SEE US!

California Representatives of the YAUGHAI{ TUiIBIR C().-P()RTTIIND (}RE. Telephone Douglas 6166

and sUGAR PlllES

Building lumber and Finish. Factory Lumben Pattern Stock. Wide clears and uppers for drainboards and rhelveheathing. One less item of PAUL BUNYAN, hcro of old-tire lubcr rng. Siding and Moldings, material to buy. Reduc* c6t:i

FAUL BUNYAT{ IATH, sheathittg and lath combined in one pieca A p"tfect bond for stucco." A solid job of

16 THE "CAL,IFOR.NIA LUMBER MERCHANT April 15, 1%3 -,
inTlit"S|Eitr"Iilii't:*r"1-In"-*#. *- Lath and
The RETI RIUER' TUMBER GO. 3;S'"1RffiJ:.*ffiH; MIr I S & FACTORIE$ (s32 Uoioo Oil Buitdiag-Phone Pico 11f85... ..LOS ANGELES LLS&FACTORIES (erz 1tf85... wEsrwooD, sAi Fs {lSl Y:**,f1?3'i_iT:: :::1i1 ::. .. :S,fiftil$ffig CALIFORNLA (isz r-oo-ir st. . .....cHIcAGo
Shook. *'Largest i'roducers of Cslifornia Pines"

PLANS and PROGRESS What Busy California Lumber HERE4nd THERE Folks Arb fatnng About

LUMBERMAN PLEDGE FINANCIAL ASSISTANCE TO RAISON GROWERS

At a large and enthusiastic rally held by the San FYancisco Chaurber of Commerce in the Merchants' Exchange Building on April 23 to assist the Raisin Growers ,of Fresno Coun,ty, approximately $175,000.00 of stock was subscribed for. 'fhe lumbermen in the Bay District took an active part in the rally;A.J.Russell ,of the Santa Fe Lumber Co. and Paul Foster of the Northwestern Redwood Lun.rber Co., were members of the Chamber o{ Commerce executive com,mittee in charge of the meeting. Among the lumber companies in San Francisco, who have already pledged to purchase some of the stock are: Northern Redwood Co. $500.C0; Pacific Lumber Co., $100.00; Union Lumber Co., $1@.0O; Lassen Lumber & Box Co., $250O.0O; Dwight Lumber Co., $2000.00; Tarter-Webster & Johnson, Inc., $2C00.00; Coos Bay Lumber Co., $1000.00; WendlingNathan Lumber Co., $1C00.00; Western States Lumber Co., $1000.00; and the Santa Fe Lu'mber Co., $1000.@.

G. W. DOW IVISITOR IN LOS ANGELES

Mr. G. W. Dow, owner and manager of the Lone Pine Lum,ber Company, Lone Pine, spent several days in Los Angeles last week, calling on various lumbermen in Southern California.

Mr. Dow is much part of the state, he farmers have enjoyel for a good amount of year.

enthused with the DrosDects in his states that the cattie men and the a successful season and he looks building during the balance of this

COLUMBIA COUNTY'MILL AT ST. HELENS BURNS

The Columbi'a Codntvi Mill'at Str. Hetens, Oregon, one of ihe millsrope$ateh uyttra.fts R::McCorniict< & CIo. there, was destroyed by fire on the morning April 23. The loss includes the mill and boiler plant; 1000 feet of trestle and boiler tank owned bi the- Milton Creek Loggirtg Co.; and approximately 3,000,000 iee't of lumber that- was on the dock ready for car.go shipment. Several box .cars of the S. P. & S. R. R. were als'o destroyed; The origin of'the fire is unknown. The mil-l rivas operating two shifts, with a capa,city of 25O M feet, and employed about 160 men. The total loss of the fire is estimated at approximately $300,000.00. H. R. Mpcormick, of St. Helens, is lmanager. The loss of the #iill'will not affect the production of the company, as plans have be'en made to increase the output of the other three mills that are also located at St. Helens. In the near future, the,company plans to rebuild the Columbia County Mill.

BAY DISTRICT HOLD ATHLETIC NIGHT

The eveni'riig of April 28, in the rooms of the San Francisco Comrn€rcial Club, was the time and place of the monster athletib m'eet, sfiokei and get-together meeting of the Bay District Cats. An excelteht athletic meet and entertainmen,t was arranged for and a large crowd signified their intention to attendi Snark Henry F. Faull promised a big evening and wonderful time for everybody. As the California Lumber Merchant had already gone to press, a more detailed'account of the smoker will appear in the May 15 issue.

co.

May l, 1923 THE CALI.FORNIA LUMBER MERCHANT 17
HA..NIFY
Manufffi Milb at Raymond, WashingtoeEureka (Humboh ), California 24 Market Sneet Loe Ancpler Oficc San Frencirco, C,alif. 522 Ccotral Building Telephonc Kceny 326 ntral Brdlding 326 ,,, l,t,' "Euerythin1 in West Coast-Fore#$ s" Rail and Cargo - Douglas Fir - Spruce Memberr California Re&rood Agociation Redwood EANL HIIFFMIil 707 ilARSlt STR0ilG ButG. COMPANY tOS ATGETES
J. R.

More Hoo HooNews

PLANS FOR COMING ANNUAL

Secretary-treasurer Isherw,ood has gone'to New Orleans where he will meet Parson Sirnpkins, to lay out the preliminary plans for the 32nd annual of HOO HOO Sept-8th to I2th.

Mr. Isherwood predicts that this will be the largest and best annual ever held by the order.

HOO-HOO TSSUES SOOKLET ON TREES

A very attractive 12 page booklet entitled "Trees" has just been issued by the National Headquarters of Hoo-Hoo at St. Louis, and is being distributed among the members of Hoo-Hoo.

This pamphlet deals with the origin and history of Arbor Day, has a department on IIow To Plant Trees, Legal Value Of Shade Trees, and gives the dates on which Ar'bor Day is observed in the different states.

Below is the Hoo-Hoo Forestry Declaration:

"The Concatenated Order of Hoo-Hoo bv this Declaration makes known its desire to help in tie formation and enlightenment of public sentiment in the United States of America, through such sound and practical principles of a National Forestry Policy as will contribute to the permanence of the lumber industry as one of the foundations o{ the nation's welfare and prosperity, thus insuring protection of all our standing timber and a retimbering of available waste lands that a permanent supply of timber may be vouchsafed societv."

THE CALIFORNIA LUMBER MERTg[I#TI:r.":,':"" .-May 1,"1923
Many California Lumber Merchants Have Wbn Permanent CustomerE With Our Products and Our Service. Henry Gowell Lime and Gement Go, 2 Mark* street SA'N FRANCISCO Keerny 2095 STAR TIRES Becoming Recognized As the STANDARD FOR LUMBER EQUIPMENT Dirtributed by LIBERTY RUBBBR CO. lO52 So. Los Angeles St. Phoncr 1fl45 8Zt-5E4 LOS ANGELES CALIFORNIA.. SAW WORKS LOS ANGEI FS l22Wqt Third St" Phone: Pico 3373 sPECnr curTEtt SAN FRANCIS'CO 721 Brannan St. Phone: Market 145 stus - liluE$ . IIEADS Agents-White High Speed Thin Knives

N ews y N ews Fro,m-{'' 3""'

STATE HO,USING ACT PASSES SENATE WITHOUT A DISSENTING VOTE

Senate Bill No. 29 as amended April 13th, 1923, being the State Housing Act passed the senate without a dissenting vote. fnc'orporated in the Act as passed were the amendments which the California Retail Lumbermen's Association fought to have incorporated.

HAMMATT RETURNS FROM SAN JOAQUIN

R. F. Hammatt, secretary-manager of the California Redwood Association, has returned to San Francisco after a weeks trip through the San Joaquin Valley, which covered the territory from Kingsbury on the south to Stockton on the north. Mr. Hammatt was calling on the retail lumber dealers that have asked for the Redwood Service. During his trip he placed with the retail dealers 11,000 copies of the "Silent Salesmen" (letter inserts) ; 35 trewspaper cuts for advertising purposes ; 22 motion picture slides; and 2 motion picture reels showing the manufacturing operations of redwood. During the early part of May, Mr. Hammatt will make a similar trip calling on retail lumber dealers of the Sacramento Valley.

FRED neUr-rN nB'rUnlls FnoM vAcATroN

Fred Hamlin, of the Bennett-Hamlin Lumber Co. of San Prancisco, has returned to San Francisco after spending a weeks vacation at Capitola. Fred reports that he had a delightful time and feels much improved after a week of recreation in the great out-doors. He was accompanied by Mrs. Hamlin on his trip.

HALSTEAD LUMBER COMPANY TNVADES ,./ CALIFORNIA

The J. D. Halstead Lumber Company has purchased the entire plant o{ the I-. Rosenberg Lumber Company at Fresno.

The Halstead Lunrber Company, with main offices in the Douglas Bldg., Los Angeles, have been operating fifteen yards in Arizona for a number of years, handling a complete line of building materials.

Mr. W. M. Robbins, of the Los Angeles office has been in Fresno for the past few weeks attending to the details of the purchase.

Mr. J. D. Halstead is president of this progressive companl, J. R. Halstead vice president, and Mr. A. E. Halstead is secretary-treasurer.

H. A. BROWNING LEAVES FOR NORTHWEST

Mr. H. A. Bnowning, wholesaler in the Stock Exchange Bldg., I-os Angeles, has left for an extended trip through the northwest, where he will visit various mills.

Mr. Browning returned just a short time ago from a trip through Old Mexico, made to ,cruise a,nd appraise some timber land for the N. J. Morehouse flardwood Timber Syndicate.

H. \v. MCLEOD S;CK FROM IMPERIAL VALLEY

Mr. H. W. Mcleod, manager of the Hammond Lumber Company in Los Angeles, has returned from a motor trip through the Imperial Valley where he visited the various yards operated by the Hammond Company there.

Rigging Spar Trees

HE M. A. C. Tugger Hoist is so light and easily moved into difficult places thlt it is especially desirable for this work.

There's no fire hazard because of internal combustion and use of kerosene for fuel.

Economical too, because fuel is consumed only when in operation and one man handles it efficienlly.

Ready to start instantly without any preliminary firing up.

Write us for a catalog and price on the

Tugger Hoist

Let it pay for itself in the economies allows.

Skagit Steel & Iron Works

Sedro-WooleS Wash.

May l, 1923 THE CALIFORNIA LUMBER MERCHANT 49

WANT AD and FOR SALE AD DEPT.

This space is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.

WANTED: YOUNG MAN

Energetic ambitious and capable young man wanted as Assistant Box Factory Foreman for factory in Arizona. Able to develop himself so as to assume full charge when necessary. Must have experience in the .manufacture of all kinds of shooks and able to work orders to economical advantage. Splendid opportunity for right man. APply, give experience, salary expected and when could report'

Address: Arizona, Care CALIFORNIA LUI\{BER MERCHANT.

WANTPD POSITION

Wholesale or retail, by lumberman of 15 years experience in Pacific Coast woods; thoroughly capable in all lines both wholesale and retail as buyer or sales manager.

Address G. R., care California Lurnber Merchanr

WEI-L EQUIPPED PLANING MILL FOR SALE

In live growing town. Only custom miH within twentyfive milesl Good business, established twenty-five years. For particulars address, Leroy H. Lynn, Salinas California.

FOR SALE--6x30 rn. condition. Can be seen facturing Company, 201

Berlin double surfacer in Perfect in operation at Miller Box ManuNo. Ave. 18, L'os Angeles, Cal.

POSITION WANTED as manager in retail lumber yard, by midle aged man with 15 years experience as manager in Nebraska retail lumber yard. Would accept position as assistant manager with chances of promotion to manager. Prefer Southern California. Can give best of references.

Address L. C. Challburg, Orleans, Nebraska.

Fruit Growers Supply Company

Manufacturcrr of C-alifornia Whitc and Sugrr Ptne Lumber Millr et Su:envillc end Hilt' CaL 15O,(X)O,(X)O FGGI Annrlrl CrPacity

B. W. ADAMS, Meir. Salee Dept. Firrt National Banh Bldg. - San Franciro

COMPETENT SASH AT{D DOOR TALENT WANTED

Sales Manager, Branch Manager, Salesmen, (Retail and Wholesale)- Est-imator, Clerica-l _Helg (Mal.e ;d "F;"[i, Sndpi;f clCrk ind.Glaziers. 'Must be experierrced Sash and Door men with local experi;;. \Are have bee., tn"notacrurrng sasn and doors foi the wholesale trade for the past 12 years' we are a live srowing "orr."rrr, capitaiized for $250,000.00. We will take our hat off to no one as far as ;;ft;:';r?"" """a ".qu"rl aeat is concerned. We have the equipment and facilities, we need the or;;;;til;';L"Ji"irt.'retail trade. You can honestly rec,ommend us to your customers. we have a [rofit sharing plan that might interest-you. 'pi;;; a; ;&'"pply uirfirE you are riltrt. To start June lst., call at our ofifice at 5:3O P. M. any evening, or by appointment. Ask for A' W. Koehl'

JOHN W. KOEHL & SON, INC.

652-6f4 So. Anderron SL [.oc Angeler

JUlllus G. sllEAD G0.

WHOLESALE LUMBER

REDWOODDOUGLAS FIR SUGAR PINE-WHITE PINE SPRUCE

WE SOLICIT YOUR INQUIRIES

32t-322 SHEIDON BLDC'., SAN FRANCISCO Tdcpbonc Ddght ?8f5

FINE TRIP THIS OLD ME)ilCO

Good Rest-Full of Pep and "Ever5ilhing" READY TO SERVE YOU H. A. BROWNIl{G

50 THE CALIFORNIA LUMBER MERCHANT Mzy l, 1923
t
lGll
WHOLESALE FOREST PRODUCTS LOS ^ANGELES
Stoclr Ercbrngc Bld3. Pico

A|tractivc

Photogrophic Plans

Album No. l. Inexpcnrivc IIomcr.

(9)) Extcriorr (100) Floor Plur.

Album No. l. All Star Bungalorr. (5O) Extcriorr (100) Floor Plenr.

Album No.3. Stucco and Brick Bungalows.

(5O) Exteriorr (100) Floor Planr.

Album No,4. (50) Illustrationr

Two Story HomccInteriors, 11atr, Double Bungalowr, Garages, Etc.

Advertising Copy. Cuts,-Slides.

Display Portcrs

Hand Colored Mounted Photos Descriptives. Photographic Business Cards.

Bungalow and Gare3c Booklets.

Creativc and Timely Direct by Mail IJtters, Circulars, Etc.

Own Your Own Home, Ncwspapcr Campaign Pagcs.

Sketches and Specially Preparcd I'l an s,

The whole Dorld will obsene the One-hundredth anni:uersaty of the most loved song of them all-

..HOME SWEET HOME''

It was in the Covent Garden Theater, London, May the 8th, 1823, that John Howard Payne's immortal song-Home S\ffeet Home ever, was not accepted by the public until Jennie Lind, the Swedish nightingale, held spell-bound an audience of twenty thousand at the old Castle Garden Theater, New York.

The magical word "Home," associated with the strains of music, instantly makes its appeal felt to all, and sets every human mind refecting upon that one spot that means more to all of us than any other earthly possession-HoME.

Can you who are not proud possessors of homes of your own allow this Home Song to occupy your thoughts without a real determination to start at once-today-realizing the greatest of all happiness-Home Ownership. And, those of you who have homes of your own, will want to beautify, modernize, and make more dear your HOME.

ATfENTION-Order the cut same size as shown, at $3.00, or matrix at $2.00, and feature this illustrated appeal in your local paper May the 8th.

THOME!
LUMBERMENS SERVICE ASS'N. 4M-5-6-7 Fay Building LOS ANGELES, CALIF. Phone 6/,839

FORGET GRIEF!

BUILD YOUR BUSINESS ON RELIABLE PRODUCTS

What a joy it is to sell a product that stays sold. Where the only "come-back" is where they come back for more.

PRAIT-WARNER BUITT-IN PR(}DUCTS

Pratt-Warner disappearing lroning Board (shipping weight 35 pounds).

" Eaerghomeneedsone"'

ARE RELIABLE

They are built to stand the "gaff," and deliver 100% satisfaction.

Pratt-Warner disappearing BreakfastTable with lroning Board combined. (shipping weight 40 pound.)

QUICK TURNOVER

MEANS MORE PROFITS

The jingle of the cash register is familiar music to Pratt-'Warner Dealers. Swell the Chorus by sending for these

Pratt-Warner BsthRoom Cabinet with Adjustable Shelves and Plate Glass Mirror. Made to set in or against wall.

ADVERTISING HELPS

FREE CUTS TO USE IN YOUR ADS

1. Display Signs, 13x19

Durable colored posters made with pure oil paints on heavy board for hanging in your office and salesroom.

2. 4-Page Folders

Illustrating and describing all P-W products and their specifications. Furnished with your imprint. Used as envelope stuffer and for distribution by your office and sales force.

3. 4-Page Business Cards for Salesmen

Duplicate of regular card on front. Inside and bach describe P-W Products.

f 635 Staunton Ave. Los Angeles Pratt & Warner,

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WANT AD and FOR SALE AD DEPT.

3min
pages 50-51

N ews y N ews Fro,m-{'' 3""'

1min
page 49

More Hoo HooNews

0
page 48

PLANS and PROGRESS What Busy California Lumber HERE4nd THERE Folks Arb fatnng About

2min
page 47

Brildi{g Records Reach Highest Peak

2min
page 46

Happenings in Hoo-Ffoo Land

1min
page 45

Lots of Salesmen "Sell Words" are Long on "By Words" But Short on

0
page 44

Plans and Progress Here and There What Busy California Lumber Folks Are Talking About

1min
page 43

The Necessary Foundation

1min
page 42

Yard, Mill, Office and Road

1min
page 41

RECIPRIICAT

0
page 40

Downtown Building Stores

1min
page 40

Newsy News f,lgt.*'over

3min
pages 38-39

Buy

1min
page 37

WhenVou SeeThis Sigr'

0
page 37

UI{ION LUMBER CO.

1min
pages 36-37

The Exercise of Magnetism In Business Pays Big Dividends

2min
page 35

Western Hemlock

1min
page 34

Lumber By-Products, North and South

3min
pages 32-33

All Inquiries Do not Result in Sales But Most Sales Do Result From Following Up Inquiries.

1min
page 31

Shingle Staining Sweeps Building Industry

1min
page 30

Over the Round Table NEWS GATHERED FROM LUMBERMEN-FOR LUMBERMEN

4min
pages 28-29

FI]ID THE OTDEST

1min
page 27

OLDEST SHINGLE'CONTEST

1min
page 26

C omp et it oriti s

3min
pages 24-25

New San Francisco Yard of the Cadwallader-Gibson Co.

1min
page 23

Random Items-Mill Run

2min
page 22

MY FAVORITE STORIES

0
page 21

MachineDipped CabotsStained SHINGLES

1min
pages 19-20

Purely Personal

2min
page 18

What is Profit?

1min
pages 16-17

Fun, Facts and Filosophy

3min
page 15

Sugar Cane Fiber Yields Durable Building Material

2min
page 13

Hipolito Screen and Sash Company Adds New Line

4min
page 12

Color-Thatch Features Portland's Building Show

2min
pages 10-11

Ihe Wood Core lVall Board Announces the opening of Factory Branch

2min
pages 8-9

The Best Quality-Service Talk I Ever Fleard.

1min
page 6

A SLIVER OR A CARGO ETTI.ETO MILLS PUGET SOU]ID

0
page 5

Lumber Looks

2min
page 4
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