The California Lumber Merchant - June 1923

A Material Saving In a Saving Material

As our contribution toward stabilizing building costs, we are announcing a sub' stantial reduction in the price of

We are making this announcement in the face of a general advance in the cost to us of the materials used in the manufacture of Buttonlath.

'We are passing on to the public the economies we have been able to effect in manufacture and distribution. This saving has been due partly to refinements in our manufacturing process. But most of all it is due to the economy of quantity pro' duction in meeting the public's insistent and unprecedented demand for our pro' duct.

Buttonlath lVlanufacturing Company

Vernon and Boyle Aves., Llos Angeles

Phones 291-259 and South 2563

Also Manufacturers of the Famous Peters Wallboard

How Lumber Looks

While the fir cargo rhipments for the past week amountcd to but 1 per cent above new burineo booked, thcre reertrs to be more lumber being offered at the present writing than has been on the market for some time past. Thit rcfen to commons mainly, of courre. There is no question but that the market has weakened, and the general opinion ir that it has been caused alone by the persistent holding up of orders by the dealers. Cutting orders, untit thi fint of last week remained at the same prices, however, in the lart few dayr, the mills have shown a tendency to look with more interest at specifications containing good arnounts. Green clears, flooring and ceiling are as Ecare ar ever, and there does not seem to be any indication of relief on these commodities. This stock is not offered twice, and about the same condition holds on green lath. The price is the same as of two weeks ago, with shipments light and the dea[ers buying readily. The advance of about twenty-five centson shingler did not seem to affect the demand any, and s ome mills are predicting another raise.

May will be a big month for lumber receipts in California, up to the night of the 26th one hundred and six boatr with 127r0O0rO00 feet of fir and redwood had docked at San Pedro, and at San Francisco up to the night of the 25th, there had bedn twenty-five cargoes with over 16,0OO,O0O feet. From last reports, the Soutfiern Pacific Company will have their main line open agfi about the first of June, rince the burning of the tunnel at Kennett, on the Shasta Route, rail rhipments have been seriouely tied up.

The West Coast Lumbermen's Association report for the past week shows a better condition on t'heir sales rheet. New business amotmting to 98,000,0O0 feet, which is but 6 per cent below their production of 104,000,0fi) fect.

The California Redwood Association's reporting rnillr manufactured over IOTOOO'OO0 feet during the week, and their saler amounted to a little over 8r(XX)r(XX) feet, which h well over their normal production.

Saler of the Southern Pine A*ociation dropped about eight million feet, while their production and shipmentr remained practically the same ar the week before.

Building Nationally Gets Strong

Setback

On May 16th the National Construction Council, composed of bankers, contractors, architects, material dealers, manufacturers, bond and insurance interests, labor, federal, state; and rrnrnicipal authorities, with delegates from all parts of the country, met in New York City, and the resolutions they passcd, published in the press of the whole country, deald the building business of the nation a paralizi,ng blow. Those resolutions urged on the whole nation tltat building construction of a speculative character be deferred for several months, and hdd that present building co6ts are excessive.

Nothing like it has happened since that remarkable period after the war when the Federal Reserve Banking System started tJle big slide by cutting the credit of the business of the country all at one fell swoop.

It is too early yet to say what the effect is going to be, but certain it is that for the time being at least, and extending right up to the mornent we go to press, the building business has been simply knocked cotrd, and the demand for lumber has been paralyzed. Prices of lumber have tumbled in every consuming territory-except Califomia.

Please understand tlrat this report is written to show the lumbermen of California the national situation. The fact is that this national condition has NOT hit California, and unless a most decided break comes in general territory, may not do so. If the general market reacts in the near future, California lumbernrien may never know the difference.

But it is interesting to know that outside ,of Calif,ornia, the building industry is now going through a period of temporary stagnation that is so sudden it is bewildering, attributable directly to the New York meeting, and the publicity given its resolutions.

ft is a well known fact, of course, trhat for the pa.srt two

months our Federal Reserve Banks have been openly frowning on money lending for'building purposesr and it is generally understood that Secretary Hoover has been the man who has recommended such action. Restricti,on of public building constructiorLhas been advocated for the past two months.

The lumber industry generally believes that Mr. Hoover's attitude is caused by the slowness of the industry to re. spond to his demands, made in April, 1922, belore ttre National Lurnber Manufacturers' Association assernbled in Chicago, that the lumber industry "clean house." When the National Lurr{ber Manufacturers' Association met in March, 1923, in New Odeans, it received a message from Mr. Hoover, read by his special representative before the rneeting, criticising in no uncer,tain terms certain elerncnts of the lumber industry which has failed to respond to what he considers a vital duty to the public.

The California lurnbermen may be interested in recalling what Mr. Hoover suggested the lumher industry should do. He suggested that the lumber industry needed a "pure food'o law covering lumber; that the public has a right to know when it orders a "two by four" just exactl/ what it has a right tb expect. He suggested uniform methods, uniforrn specifications, and known quantities. He suggested that lumber be marked so that the public would know what it was getting, and so that manipulation of grades, etc., be made difficult. Public protectiorn, was what Mr. Hoover demanded, and is still demanding of the lumber industry.

Southern California, busy with her own building industry, has heard little of this, but the lumber industryf generally has heard much of it. Tob many unknown quantities, too many different grades and specifications, and too much

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ALE REMEMBER

ASL

p( ITJ CARGO IVER OR A ETTLETO MILLS PUGET SOU]ID IS

SYN0NYilI for TUIUBER

We are in a porition to accept a quantity of cutting orders for early.delivery.

OUR BIRTHDAY EDITION

JULY 1ST

On July first, L923, the California Lumber Merchant will be one year old.

It is the biggest, lustiest, most populat, and most prosperous yearlingin all the history of trade Journalism.

In order to properly celebrate this interesting birthday, we will issue on July first, our firstannual birthday numbef.

It will be worth waiting and watching for.

Sincerely,

The California Lumber Merchant

SPEGIATIZE DOUGLA

D SERUICE $ FIR

"Get It lVhere lhey've Got lt"

is an old and timely remark which might well be applied to this concern, with regard to Douglas Fir. Surely, no other concern is as well equipped to supply the supplying of the lumber trade of California as ourselves.

Consider the following list of essentials which we use in supplying California with its lumber:

3 Big Modern Fir Mills in Oregon

I Big Creosoting Plant in Oregon Biggest Lumber Steamer Line on Pacific

Big and Splendidly Organized Purchasing Department in Portland K""ptttg Directly in Touch With Supply from Hundreds of Northwestern Mills.

Add to this our big and efficient distributing and SERVICE SELLINC organization throughout California and you find dn ?rrangement for supplying California's needs that challenges competition.

An active, efficient, intensely practical executive department gives its direct attention to the co-ordinating of these excellent units.

This all means something to YOU.

"He Started To Sing As He Tackled the Thing;tBg Jacft

Dionne

Right in the front of my rcrap book there is a little rhyme that redly rhould be on ltage one of every thinking man'8 scrap book. lt's the fint rtanza of a poem by Edgar Gueet, and it runr like thir: "Somebody aeid that it couldn't be done' And he with a chuckle replied, That 'maybe it couldn't'but he would be one Who wouldn't say ri till he tried. So he buckled'right in, with the trace of a grit On hb face. If he worried he hid it" He started to sing, as he tackled the Si.g, That couldn't be done, and he DID IT."

Fine stanza that. Good enough to make its author famous even if he hadn't written anything elre. It would do the avqage rnanl a whole lot of good if he would read t'hat over every morning, before he rtartdl ort trfng to do thinep.

Mort of us need just that sort of ctuff to re-cherge our mental and phycical batteriec. It's a fact that the world owec dl itr onw*d inryhuee' all its eubrtantid progrcs in worthwhile thingr to men ill at ease; men who are unwilling to follow in the footrtepr of otterr, and l$ume that thooe are the ONLY footrtepr to follow; men rmwilling to admit that better thingr cantt be done, ttan thore we ree done every day.

And the crux of the stanza-the acme of that excelhnt philorophyic this; "He started to sing, as he tackled the thing." SURE! That's why he DID lT! If he'd rtarted it in fear and trembling, he would only be asotter in the rankr of tbose who said rhat t'it couldn't be done.tt

It'r a blersed thing to understand the rplendid and inrpiring fact that whet another can do, YOU can do alro, if you'll just make ar gpod'an efrat as HE.did.

The Man of Galilee once said-handling mankind a glorious Declara' tion of Independance from limitation-ttlf a man rhell believe in me, the works that I do chall he do "l"o; yu", and greater works than these rhall he do.tt

^And if we rurderstand that we have a right to do greater workr than ttE dld, rurely we can "atart in to ring aa we tackle the thing" of doing OUR work a little better than others have done it in the pest.

Irn't it reaconable?

MEMBER MILLS

Albion Lumber Company

Dolbeer & Carson Lumber Co.

Glen Blair Redwood Co.

Hammond Lumber Company

J. R. Hantfy Company

Hobbs, Wall & Company

Holmes Eureka Lumber Co.

Llttle River Redwood Co.

Mendocino Lumber Company

Northwestern Redwood Co.

The Pacific Lumber Co.

Union Lumber Company

GREAT SHAKES!

The ibove expressive phrase was invented by a pioneer carpenter on making acquaintance for the first time with the famous RBDWOOD shakes with which the mining camps were built during the Gold Rush of.'49.

If you don't believe the story yourself, you can keep it to tell to customers. For whether or not the story be true, it is an absolute fact that the REDWOOD sawn shake, the modern successor of the REDWOOD hand-split shake, is the most economical roofing material. Besides being enduring.in itself, it effects a great saving in carpentry over shingles.

Sawn shakes are ideal for summer houses and rustic cottages, for places in the outlying sections of cities, the smaller towns or the country.

Encourate customers to ask you-

Redwood Association

Service, Sale and Plan Rooms For Retail Dealers

Bg Jack Dionne

Never a week passes that we do not have inquiries from lumber dealers as to the arrangernent, equip'ment, use, and advantage, of plan, service, and sale rooms for lumber merchants.

So we are taking the liberty of reprinting herewith, t,he greatest talk on the subject that rvas ever made. Any retail lumberman who can read trhis straight-forward, prac. tical, magnificent declaration of principle, and not feel prompted to do something better in his own business, is surely lacking in amrbition.

This talk was made two years ago to The Lumbermen's Association of Texas, by a tall, intelligent, typical country lumber dealer of the finest type, Mr. Roy Gaither. Remember, in reading it, that the office he describes is in a lumber store in a town of less than a thousand people. Mr. Gaither has sinoe been promoted and is Assistant Superintendent of Yards for Wm. Cameron & Company, and lives at Waco, Texas.

He is one of the greatest living believers in modern merchandising for lumber deal,ers, and'has proven everything that he beli'eves in. Here is his talk:

With the progressive efforts of building material dealers to apply as high class methods and ideas to the selling of building material as other merchants use in merchand,ising'their lines, there has developed a real need for the use of right equipment in selling Building Service. When we moved out of the lumber yard section into the society ofBuilding Stores, we assumed the duty of rendering ma+y lines of service. Some of us have even foll,owed the Gulf Coast Lumberman's suggestion and advertised ourselves to our communities as Building iSpecialisls and solicited that they bring to us their building troubles for correct treatrnent. fn our progressive aspiration to be real merchants, we have wond,erfully improved the general service and relation of our business to our communities: but the peculiar fact that we are interested in selling materials while our customers desire to buy finished products makes it incumbent upon us to provide them a special service d.epartrnent with special equipment with which we ,can the more ,easily make apparent to the customer the thing or function we desire for him to rsee, and especially should dhis equipment be such as the customer can use to show us the thing he wants or the service'he needs.

The Service Room idea is that the dealer should use his knowledge and experience to teach the consumer the proper use and ap'plication of his materials, to 'help him select the right materials, to give him information in construction methods and planning of his buldings, and such other assistance in building as will make 'him a cont€nted ccinsumer, pleased with the materials bought of the dealer. Thus this service will be the means of keeping the cus'tomers, we have, and incidently bring us new ,customers as we become recognized as authorities on building rnaterial and can give the consumers helpful advice.

The Sale Room idea is to add to the Service Room idea a sales-appeal and to visualiz'e the selling talk. It is to us a Selling Room,; but to our customers, a Buying Room, and as we liave been 'taught, they care very little about raw materials, we should use the Sald Room to sell ideas, t'he functions of our merchandise to visualize the finished product. The Sale Room should embody the principles of and

atmosphere conducive to good salesmanship. It must have freedom from interruption, provide comfort for the customer, a restful atmosphere, to be attractive to the eye, and suggestive to the customer that we can be depended upon to put the right ,materials, workmanShip and beauty into his home.

The Plan Room is to add to the service and sale ideas architectural service. With the Plan Room System we offer for sale the com,pleted building.

We visualize the home in many patterns, in the latest styles and fashions; we appeal to the modern and, progressive thoughts of home lovers. We destroy the old joke that the bill of extras doubled the original estimate; we take upon ourselves the worry of details and actually do the building thinking for the customer. We translate our materials into the language of homes for which our customers will save and make sacrifi,ces to own.

Service, Sale and Plan Rooms, three rooms, no; but at least one room in connection with the office, where special service and equipment is found, for which there are 'as many reasons of good merchandising as there are reasons for the Building Store itself. The purpose of this room, by whatever name it may be called, is to equip the modern merchant of building materials to sell more of his merchandise :at a profit non-competitively by giving the customer all the assistance he can to make his buying easy, accurate and satisfactory, in the most attractive method known, the appeal of a modern home.

No dealer should ever build himself a Servi,ce Room until he has first convinced'himself that his real business is selling Building-Service. If he is convinced lhimself ; then he will lay out his'Service Room an'd equip it exactly'in accordance wth his estimate of the requirements of his com'munity, and he will be proud of it as one place in which he has the privilege of exercising his best salesmanship. He will then make a success of his Service Room for he will put himself into it, and no Servi,ce RooIn, regardless of its equipment of material things, is completed until it posselsis a living, enthusiastic, competent personality.

The question of what to put in the Service Room can best be answered by the individual dealer. However-, he should not make the error of under-estimating the requirements of his community or its appreciation of progressiveness. The time and expense of visiting other dealers who have provided themselves Servce Rooms in towns of the same as his will be well spent. No two dealers even in the same town will design and furnish their Service Rooms alike. We do not think you should make a show-window of it, and we weel certain that it should be more than. a show-window. It should be in intimate connection with the office, yet separate from it. Perhaps a description of our equipment will be suggestive to you of our idea.

Oui effice is a large well-lighted one, less than one-half we use for a vault and clerical work. leaving a large lobby' 14 feet by 30 feet, running lengthway of the office for our 'customers. In the vault we have a cabinet in which we keep .dealers' helps for our own information and instruction. Our lobby is fitted with table 'and chairs, and an open cabinet containing the various pamphlets of the Southein Pine Association and certail sales-helps of manufac-

(Continued on Page 12)

3'_SOME HOUSE!"

No Other Material CombinesInsulation, Sound Deadening, Plaster Base, Stucco Base in One Application

Celotex is made from cane fibre, the longest, strongest 6bre obtainable for board manufacture. It is of uniform structure throughout, and is not dependent upon any adhesive for its remarkable strength. In the process of manufacture, the cane fibre is firmly matted and interlaced, forming a tough, rigid board.

Due to its light weight (approximately 60 lbs. per 100 sq, ft.), convenient sizes (7/16" thick x 4'wide x 8' to 12' long) ease and low cost of application, and its replacement of board lumber as a sheathing, Celotex saves money for every user and makes homes more comfortable the year round.

Chicago-New Orleanr

THERE IS A USE FOR

INSULATING LUMBER

IN EVERY BUILDING

Western Celotex Co. Dlrributon Lor An3clcr

Some live and up-todate building material dealer is going to secure distributor's rights in your territory. You cannot afford to overloolc the opportunity. It means money to you. For complete information address: Wholesale Department, Western Celotex Company.

CELOTEX DEALERS

Klicka Brothere Company, Geo. L Eertnan Co. San Diego, Calif. Los Angeleg, Calif.

J. D. Hdstead Lrmrber Co., McCraken-Ripley Co., Fresno, Calif. Portland, Oregon.

Homer T. Hayrvard Lumber Co.' F. T. Crowe & Co., Salinas, Calif. Seattle, Wash.

Harril Broe., Bakersfield, Calif. Wertern Arbedot Magnceie Co,, San Francirco, Calif. Flanigen Warehourc Co., Reno, Nevada.

The Celotex Muufretunrr

Celotex Being Applied as a Stucco Bare

Remember-"Make 1923 the Biggest Building Year"

(Continued from Page 10)

turers. The office floor is edgegrain pine; the walls and ceiling Beaver Board. The color scheme is Indian tan for the wainsc'oting, cream for the upper wall and the ceiling is ivory with the beams finished in fumed oak, whi.ch is the same finish as the other wood work. While we display an IN-A-Cabinet Ironing Board fastened to one of the walls, we do not hang anything to our office walls except for decorative effect, which are twelve pictures of modern homes.

At the end of the lobby and in line with the frotrt entrance, we pass through double French doors into our Service Room.. The doors we usually leave open, the attraction of the room inviting customers to enter from the lobby. The Service Room over all is 15 feet by 16 feet and while we have many features displayed, the arrangement and finishing lrarmonizes from a de,corativ,e view poi'nt. The floor is plain oak finished in the natural. In the center of the room is a library table, the top of which is laid in four lcinds of flooring, all of which 'are finished in the natural, thus enabling a customer to see and sel,ect the floor.he may like bedt. In the angle of the ceiling, there a mahogany beam, and fifty two inches from the floor there is a mahogany wainscot cap running around the room, below this cap we 'have Beaver-Board finished in ivory, and above the cap to the angle beam, we have wall paper, while the ceiling is Beaver Board again, but finish,ed in a dark gray.

The French doors and win'dows are supplied with tapestries of old rose, and from tthe ceilirrg hangs a Duplex light with shade of old rose.

Circling the room let us view the built-i r {eatures and thelr sales suggestion.s. To the right of the entrance and to the soulth wall, we,have our wall paper in a closed cabinet, the front of which makes the west wall of the room. The doors of the paper cabinet have wall-board panels and are finished on the front side to harmonize with the room, bult the back sides of these doors are finished in different colors of pain.t we stock, thus we can show how these colors will appear when applied to either wall-board or wood surface.

On the south side of the room there are twi'n windows with a windowseat beneath and extending tthe length of the room. The top of the seat is hinged with a chest within.

On the east side of the room we haw two bookcases wilth three display doors between them, the middle door being a ,mirror door. The back sides of these doors ale'finished in different colors of stain. The display doors open into a cabinet to display finishing hardware.

On the n,orth side of the room we have built-i'n fixtures; such as ,chifforobe, buffet or china closet, medicine cabinet and ironing board. In these built-in fixtures we keep our plan books and other sales-aids where we,can easily and quickly obtain them when needed.

It has been said "There are a thousand ways of spending money, and only orn'e way to make it" Gentlemen, that one way must be in "helping'em spend it," and we har'dly know anythi,ng that will help thern spend it with you more than a Service Room rig,litly used.

When we were constructing our Service Room, our neighbor merchant 't'he 'furniture dealer, took a great interest in watching what we were doing. At first we thought he was anticipating our efforits to put built-in fixtures into homes would bb a kind of competition against him, but we,put the window-seat in h,is home, repappered it throughout, ,enameled his wood-work in the dull ivory finish. tthe same as our :SeYvice Room; sold him a tile mantel and pai,n'ted his honr,e-roof and all. A nice bill of nearly $1,m and he started in to buy just a window seat.

Another one of our merchant friends, who is on the eco.

nomi,cal make-up, is permitting his wife to do some re'modeling and redecorating, and by her visits to our Service Room, we.have been able to extend their original intenti,ons of refinishing the living room to every room-in'th'e homeexceptng one, and the merchant brought back the material for t'his room; which his wife had bought, stating he would have to stop some where.

A Service Room will outt the ladies of your town on your sales force. They appreciate every thing pertaining to-better homes, will visit the r,oom again and again, will bring others dith them and tell other,s of some feature that intereSted trhem. We are often selling French doors like the ones we have and just like the ones that Mrs. So and So bought of us, and last December, when times were squally, we filled a .cased opening in one home with bevel plate French doors for the little amount of $188.75 not counting the fini'shing hardware.

Does tthe Service Room help in the little sales ? Yes ; almost daily it helps us to make small sales quicker and better. A farmer asks for a can of pea green paint. We show him the 'color card of the manufacturer, and customer is doubtful as to w,hich green he really wants; we take him to the large pa,nels in our paper cabinet, and he al,moslt invariably immediately selects the definite green he wants.

What about the large sale, the sale of the finished home ? Here again the Service Room leads to a quicker definite s'electi'on without half the discussion of confusing details. Let us outline the sale of t'hree modern two story homtes.

Mr. Smith selected a home, told us to make out the material bill and he woul,d have a certain carpentef do his work. We make out lthe material bill in full, and as we had not discussed the details of interior decoration, plumbing, electric wiring and fixtures, we set aside e'sti,mrated amounts for these things. The carpenter had to come to our offi.ce and from our bill of materials a,nd plans make up a contract bid for the labor; while we sold all the materials direct to the own€r, looking after all the'details, giving him the home completed and within our estimate.

Mr. Jones selqcted a home and being a busy business man wirth no time for details asked "What will that home cost?" We pointed out that a definite answer 'could not be given, without going into details and providing specificatilons to cover them, but that rthe particular hom'e' finished in all details in keeping with their right relation one to thE other would cost ,about $7,500.00 wit'h ,the possible variation of $500.00 o,r even $1000.00 if his daughter should select more €xpensive.light fixtures, plumbing, mantels and etc., than we'had in neind. He told us to build the house and we did withiri his estimate.

Mrs. Brown oould not fin.d any one home'that suited her, We found the exterior view of one that came near to what she desired, and we added a porch from another, a porte 'cochere from another, and re-drew the' floor pla'ns for both rthe first and second floors. Like Mr. Jones, the husband asked about the cost and we explained to hi'm the various details could affect the cost materially but that it should be finished for about $7000.00 and that unhile we had not made any selections as to the garage, fences, walks, etc. that these additional things would likely be another $2000.00i He told us all right to go ahead, but as he did not have any money he wanted us to pay the carpenters and other workmen, whic'h we did, delivering him the home completed withi,n the amount estimated, and he paid us'even before he said he would.

These homes were sold without contract or specifications and with very little discussion of the usual details by' our using a seryice and providing an equipment which presented our materials in the most attractive'method known, the appeal ,of a moder'n home.

McCullough-Fa$an's New Cargo Facilities

The McCullough-Fagan Lumber Company, of San Francisco and Los Angeles, is stepping into the cargo lumber limelight bigger and bigger w,ith every season that passes, until now they loom large among the very greatest of cargo shippers of lumber into Californ,ia ports.

Their latest spread is a most notable one. They ihave secured four converted Ferris type ships, and two great ocean going tugs, with which'they have inaugurated a lumber carrying service between the Northwest milling territory and California that they have tremend'ous hopes for. These boats are The Dacula, the Bertrand,'the Bayden, and the Nottingham. Three of them are big ships that have a capacity of 2,500,000 feet each, and the other carries onehalf that amount, and will be used for shallower lan'dings and loadings. Each of these barges is equipped with a powerful steam loading equipment, and can l'oad and unload lumlber by means of this equipment much faster than the ordinary lumber boat on this coast.

The two 'tugs are the Roosevelt an,d the Daniel Kern. The Roosevelt is the fa,m,ous tttg used by Admiral Peary on his lm7-8 dash for the North Pole.

These barges and tugs are already in active service. The Roosevelt brought the Dascoula to Hammond's docks at San Pedro for its first'trip about May 15th. The others are

load'ing, or on their way south at present. The same system is being used in the hauling of lumber from the North to California is these boats as the big retail lumber yards of Los Angeles use for delivery of lumber, the tugs acting the part ,of trucks. The barges will load and unload at both ends, and the tugs will keep going steadily between north and south, hauling the empties north and the loads South, with very little lost motion. The way it will work is, one barge will be loading in the North, one unloading in the South, and the other two will be traveling either way-

McCullough-Fagan also retains the two steamers Daisy Freeman, and Egeria in their service, doing regular routes. They have released the steamer Forest King on account of their acquisition of the new barge line.

The new barge service will run between Los Angeles Harbor and Phrget Sound, and gives this firm enormous hauling capacity between'these points.

B. W. Bookstaver, a member of the firm of McCulloughFagan an'd their go-getting representative in Southern California, says that his firm has still other dhings of large caliber up their sleeves that will bring them closer and closer to the top of the heaP.

MOISTURE-PROOF, FIRE RESISTING FOR LINING WALTS AND CEILINGS STRONGER AND BETTER THAN LATH AND PITSTER. WILL NOT BUCKLE OR BULGE, CAN BEWALL PAPERED OVER.

30 Years in building use

For nearly a third of a century Compo-Board has been used as a building material. The tegt of time has proved its big, outstanding advantages as a wall board.

TAe lY00D CORE WALI B0ARD

Thc only wall board made that has the combined featurer of ( | ) great atrength (2) resistance to moisture and frost (3) inaulation from heat and cold (4)adaptability to ANY dss6latien-wall paper, paint or kalsomine.

A bigger rnrket and more uaea arc the recultc of the wide, practical adaptability of Compo- Board. For new buildingr, remodeling, covcring old plaeter walle, partitions, store firtures, and many otfier purposes in homes, offices, factoriee and farms-in fact, wherever extra strength, stiffness, eaae of handling and climate-proof protection is wanted.

Compo-Board doeg not "hip or crack, warp, lhrink, buckle, or pull away from ttre nails. Look for the wood corenone ot{rer is genuine. We have a largc, complete stock always on hand. Qgick rhipmentr.

C. G. ATKINSON OF PORTLAND BRINGS NEWS OF BIG NEW OREGON OP.ERATION AT TOLEDO

C. G. Atkinson, of P,ortland, Oregon, was a recent business visitor in Los Angeles an.d San Francisco. He was accompanied by Mrs. Atkinson, and they came to look over the California field and to visit their son Robert Atkinson, who is employed by T,he Patten & Davies Lumber Co., at Los Angelis.-

Mr. Atkins,on is Sales Manager of the C. D. Johnson Lgrybe1 Company of Portland, which is the markeling end of the Pacific Spruce Corporation, also of that city. They have just completed the final work on their wonderful new milling plant at Toledo, Oregon, located about 100 miles south of the mouth ,of the Columbia River, on tidewater on Yaquina Bav, and the first cargo of lumber from that plant has just come to California on the Hart-Wood steamsh'ip Robert Johnson, and unloaded 1,800,000 feet of spruce for box making, at San Pedro. There will be regular shipments of J,ohnson spruce to California from now on.

The new plant at T,oledo is of the latest and most modern equipment, and is ,planned to manufacture 4O,0CO feet of lunlber every working hour, makin.g it one of the biggest tidewater mills of the Pacific N,orthwest. It is now cutting Spruce entirely, but in a short time will begin to cut Douglas Fir also, and will then manufacture from 30 to 35 per cent Fir and the re'mainder the finest of, Sitka Spruce. They have 25 yearc timber supply already for the big plant, own their own big tugs to handle their logs and lumber in the nort,hwest, and are wonderfully equipped.

C. D. Johnson, head of the company, was formerly President of The Frost-Johnson Lumber Co., of St. Louis, one of the biggest of Southern Pine manufacturing concernst and for many years Mr. Atkinson was a leading figure in Southern Pine rnaking and selling Ior 25 years before coming west.

We have a peint propolition to livc hmber dealen, who derire to handlc paint! of quality and backed by rcrvice.

Our materidr arc ma& for pcoph rrrho know urhrt good pdnt will do to improvc thc ecccpt"bility of thcir lumbcr.

Fun, Facts and Filosophy

FRoM A soN *"?Xt1fi"r""r" rN FRANCE ro

It has been more than four years since t,he big gurns ceased firing on the western front, but {rom time io iime out of the pages of the unwritten history of those eventful days something especially fine comes to ihe surface. Leslie San,ders was a young man who went to France, but did not return. After he was killed there was found among his effects, t'his letter to his father:

"There is no need of many words. I want first, to thank you as your son. You have been to mre the be,st father a fellow could wish. I want to thank you for the gift of a clean tan,d vigorous and healthy body, straight limbs and thews that could serve our country in her need. For the gift of a discern,ing mind, thank ybu. For the long years of self-denial that made my education possible, for the guid' ance and teaching that has kept me straight in the days of my yotth; for the counsel and help ever freely proffered when I asked; for all noble things in your example,'again and most earnestly, I thank you. Secondly, as to my death. Inasmuch las we be men together, there is little need for words. I am proud and glad to be one of those who, in their bodies, pay the price of our aountty's:honor. And, though in your heart there will be sorrow, you will also be glad, and'you will not grieve over' much. All good things be unto you. May the coming years bring wider fields of service, honor, and honorable work, strength and wisdom to perform it, and in the end peace, and contentment, and quiet rest. Your son, a soldier, salutes you ! Farewell !"

NOT FAMILIAR

He was applying for a job as mule teamster. The boss asked, "Mose, are you fam'iliar with mules?" "No suh," replied Mose positively, "Ah knows too much bout mules t'git familiah wid'em." He got the job.

IF I SHOULD DIE TONIGHT

(Resurrected)

If I should die tonight

And you should come to nry cold corpse and kneel Clasping my bier to show the grief you feelI say if I should die tonight

And you should come, in deepest grief and woe, And say, "Here's that ten dollars that I owe;" If I should die tonight,

And you should come to my cold corpse and sayWeeping and heartsick oer my lifeless cJay; I say if I should die tonight, And you should come to me and there and then Just even hint bout paying me that tenI might arise the whileBut I'd drop dead again.

Quit l)reaming

Quit dreaming and act-take a reef in your sa,ils And girdle your loins for the fray; It's only the dreamer who steadily fails In the battle of business today.

Cash in on your actions, you can't on your dreams, Get back of the wheel wifh your shoulder; The mold of success with material teems. Awaiting the skill of the molder.

Quit dreaming and act like a regular man Who is out for the big things of life; Put trouble and worry and care on the ban Rejoice in the glory of strife.

Just follow the will when it leads to the prize Forget there's a streak known as yellow; There's song in the shower, and blue in the skies For the chap who's a deed-doing fellow.

Quit dreaming and act-put punch in the blow With the pen or the hammer or spade; The chisel or pickax, the brush or the hoe, Or the gun or the brain or the blade.

The drearns can dwaddle the hope of the days And joy in the wastage of chances ; But the doers who fight for the world and its praise Are the heroes of business romances.

(C. P.McDonald in "Helping'em Build")

\^/HERE INDEED?

T,here was a man who loved the bees, He always was there friend, He used to sit upon their hives, But they stung him in the end.

A PROHIBITION EPITAPH

Here lies the body of Frederick Lafarge, His death was itoo sad for 'description; He was killed by the mob in a terri'ble charge, When he carelessly' dropped his prescription,.

WHERE ARE THEIR CHAUFFERS?

(Advertisement in New York Daily News) Wanted: forty brick-layers; highest wages; plenty of parking space for automobiles.

The idea of retail lumbermen selling paint to decorate and preserve the lumber and shingles they sell, is matter of dollars and cents-GOOD SENSE. largely

Purely Personal

WILL DIXON WITH ROBERT FORGIE IN LOS ANGELES

Mr. Rob,ert Forgie, wholesaler in the Central Building, Los Angeles, allnounces that he will have Mr. Will Dixon representing him in the Los Angeles territory. Mr. Dixon is repla,cing Mr. E. E. Johnson, who has returned to Seattle.

F. A. WILSON EXPECTED IN LOS ANGELES EARLY IN JUNE

Mr. F. A. Wilson, general manager of Wilson Bros. & Company, at San Francisco will make a visit to their Los Angeles ,offices some time in June. While there he will make his headquarters at the company's offices in the Bartlett Bldg. Mr. C. E. Kendall is Los Angeles manager for Wilson Bros.

A. C. PERRY GOES NORTH

Mr. A. C. Perry, Los Angeles manager of the I\I. R. Smith Lumber and Shingle Company, left Los Angeles May 17 lor a ten-days trip through the north.

He will visit the plant at Marshfield, stopping at San Francisco on his way back to Los Angeles.

J. A. THOMAS BACK FROM TRrP TO MrLL

Mr. J. A. Thomas, Los Angeles manager for the Coos Bay Lumber Company, has rturned from a trip to Marshfield and San Francisco. Mr. Thomas reports the usual activity in his company's mills.

DIIUGTAS FIR I]I CARG(I IOTS

We cm make pronpt dl rail shipmentr

Van Nuyr Bldg. Sen Ftrncirco Warb. Lol Angelcs

WILFRED COOPER LUMBER COMPANY COING STRONG

Mr. Wilfred Cooper, of the Wilfred Cooper Lumber Company, Los Angeles, recently expressed himself as being extremely optomi'stic on the prospects for the mills for this year.

M,i. Cooper represents the Reynier Lumber Company of San Francisco. in Southern California. The Reynier Lumber Company handles the outp'ut of the South Bend Lumber Company, of South Bend Ore., who cut both fir and spruce in ttriir new mill that is turning ou-t ap-proximately one hundred thousand feet per 'day. T'he South Bend Lumber Company recently chartered the steamer "Pariso" and will put her in service to Southdrn California ports. -

Mr. Cobper, in addition to having this account, sells redwood.

w. H. (BrLL) WOODS rN SOUTH ON BUSTNESS

Mr. W. H. Woods, assistant sales-manager of the Coos Bay Lumber Company spel! a week- recently -in Los Angeles, confe'rring with J. A. Thomas, Los Angeles manager of the company.

CALTFORNTA VTSTTOR FROM ST. JOHNS

Mr. R. G. Haley, a prominent lumberman of S!.-Johns, N. B., is in California for an extended visit. Mr. Haley is at present staying at Hollywood, an-d is- making a survey of the retail and wholesale conditions in the state,

The California Rail Trade

ir rolicitcd rcgularlY bY

If you curot writ for him-mril or wirc your ordcr or inquiricr dircct to

E. K. WOOD LUMBER CO.

Northwestern Bank Blds. Portland, Orc.

For shipments out of BaY District

Writc, Phonc or'lVirc our O6cc et Frederick & Kins St!. - Oakhnd, Cal.

California White Pine fo, fBungalow Siding

Ig " quigk sellerand an item .you'll be proud to show. Clear, bright and light in weight, of fine texture and resilient fibre, this popular pattern and ttpr,etty" stock appeal at once to carpenter, painter and owner.

offer the distinct advantage of mountain-grown timber [extra soft superior quality] not only in Bungalow Siding but also in all items of yard stock, including bevel siding, finish,

mouldings and lath. II you are still unacquainted with these excellent products, a trial car oI mixed items will be a profitable surprise. M"y we quote now?

The Tribe of Ad

Bg Mrs. F. E. Conner, of Sauamento, Before the Sacramento Valleg Lumbermen's Club

It was easy enough to promise to prepare a paper on the subject of advertising for this occasion, but when I came to realize the utter futility of attempting to tell progressive' business-like lumbermen anything about modern met;hods of attracting attention, I knew that I had heedlessly rushed in where even ar1 expert ad man-or woman would fear to tread. Wishing h,owever, to redeem my rashly given pladge by doing something with the theme, I turned to the past with th'e hope that the ancient history of advertising might yield at least a note of interest and perhaps afford a few suggestions whi,c,h would be helpful to the merchant of today.

Sometime, somewhere, I had read a f'ew lines concerning "The Tribe of Ad." I remembered those four promising words quite distinctly, but nothing else remained in a m€mory that suddenly and unaccountably had ceased to function p'roperly. There they were-four lonely words, Melchisidick like possessing neither beginning nor end, and absolutely devoid of when,ce or wither. It was at this time I suffered severely from stage fright. Now the Good Book says,-"if a woman would know anything, let- her a-sk her OWN husband." That may be very good advic'e f'or

advertising was simply that of telling a story with perspicuity and force, and it is very probable that the thrillers which have survived the centurie,s, and enjoyed popularity with generation after generation of entranced readers were written by his hand, Ad knew that IT PAYS TO ADVERTISE.

The decendents of Ad waxed strong and in,herit'ed the earth. In due course of time their tribal chieftains planned and caused to be builded that gigantic silo known to history as the Tower of Babel, and as it rose toward Heaven they covered its outer wall,s with glaring posters, striking cartoons, and lively, readable advertising copy of all sortsprose, poetry-and flss v615s-calling attention to suitability of valley lands for fruit culture, dairying, and ,home building; exploiting the fertility of hillside ranges, extolling the grandeur of the timber belt, and dwelling upon the distinctive merits of hardwood flooring, wooden shingles, lap rustic, and ten-penny nails.

This must have been the golden age of advertising. Tribes, clans, and bewhiskered individual pioneers of all nationalities from the four corners of the earth and th'e isles of the sea flocked to Babel, and the tower became the proto'

citizens of less favored localities, but in Sacramento, when men, or women would know anything they ask the City's charmingly clever and witty librarian, Miss Susan T. Smith.

I asked and received quite promptly this remarkable bit of information. "Ad is a Tribe decended from the son of Ad, son ol Uz, son of Shem, son of NOAH. The tribe at the confusion of Babel went and settled on Al-Ahkaf (The Winding Sands), in the province of Hadram:aut, Shedad was their first king, but in consequence of his pride, both he and all the tribe perished either from the drought or the Sarsar (icy wind.)"

Scieniisis can take the scattered bones of a prehistoric monster, and aided by the art of articulation-and a strong imagination, reconstiuct beastly forms that roamed the earth when Adam was training his first wife and the snake was learning its a b c's. Now, the history of trhe Tribe of Ad, or that por,tion of it that has come down to us, is a very, very meager sldeleton, to be sure, and I am not a scientist, but I have tried to evolve a legend from it that may show the antiquity of advertising, and prove that it was efficient and as needful then as now.

Ad, the father of ancient and modern methods of advertising, was the great grandson of Noah. Ad pilayed about the irk itself in his infancy, explored itg numerous aPartments and hall bedrooms, became familiar with its shape, size, and peculiar details of construction, and listened attentively many, many times while Noah and Shem discnssed itre buiiding of the ark. the lumber supply, the flood, and the remarkabfu housing conditions that obtained during the forty day,s and nights of intensive weather. It will bJquite readily seen that Ad must lr19 g{hered an-enormous amount of ltetBRIAL for COPY. He knew his subject and believed in it an'd in himself. To him the art of

type of our modern stock exchange-a thing for which the world was not ripe at that time. Interpreters were scarse and the multiplicity of languages and dialects, coupled with some unethical business practises that began to creep in, caused a mix-up that finally drove the disgusted Tribe of Ad'to the desert places places of Al Ahkaf.

Realizing that their efforts had not been truly appreciated, and fearing that they had been over optomistic in their previous endeavors, they now sought to develop a less spectacular scheme of attracting public notice, and were once again on the high road to prosperity when they unwisely elected a king, Shed Ad, to rule over them.

Shed Ad was a dignified, conservative business man of the old school, too proud to advertise, jealous of competitors, determined to rule or ruin. Shed believed that business would 6qrns-fe him-and that time spent in wooing it was wasted indeed. In the spring he prepared a tribal bu.dget in which no funds were provided for advertising or publicity work of any sort. Sign boards were torn down. house organs discontinued, newspaper copy withheld, advertising agencies disrupted, and ad men exiled or imprisoned.

- The inevitable happened. Desert sands drifted silently over the doorsteps of on,ce prosperous marts of trade, spiders spun their silken webs across office desks and vacant chairi, Gila monsters and horned toad,s took possession of deserted lumber yards, the feet of a purchasing public ceased to resoun,d in the lonely streets, wolves bayed the moon in the silent midnight hours, and at length the Tribe of Ad persihed mi'serably in tlhe "icy wind" of disappointed ambition that rattles the dry bones of any city, towlr, or individual that waits in serene, peaceful, confidence for "som,ething to turn uP."

The man who rides to fifteen hundred dollar high cost of living.

his fifteen hundred dollar iob in a car'generally complains about the

CohotECreosote Stained Sh,inqhs

Tffg SHINGLES that have a real talking point. Lumber merchants should be quick to appreciate the fact that in handling these shingles they have real selling arguments, really interesting reasons why the builder should use them.

Not alone are they most attractive in appearance, but they actually last longer, give greater service. Chemists tell us that Cabot's creosote stain actually transforms the sap cells and wood fiber into a semi-mineral substance. That the action of the sun's rays on the roof drives the stain deeper into the wood, giving greater and greater Protectlon.

Write Us Todny fo, Full Informati,on; Prices, Etc. About These Wondcrful Shingles

Tear off the bottom of this ad. Write your name on it and mail it in. That's all that's necessary. We will know what you want to know. No obligation on your part.

Already scores of dealers are handling them. You will want to be one.

MACHINE DIPPED CABOT'S CREOSOTE STAINED\ SHINGLES are ManuJactured b1t I HANAWALT SPAULDING EO., IO-S ANGELES/

auality Hardwoods at Your Service !

Ready for shipment on a one line haul to California

Here is a view of an alley at the biggest, most modern hardwood mill in the world, operated by this company at Voth, Texas. Anything and everything in Southern Hardwood Iumber, ready for delivery.

Harry T. Kendall, General Sdea .dgent

MY FAVORITE STORIES

By Jach Dionne

Age not guaranteed-Some I have told for 2O years-Some less.

LET 'EM WALK''

There had been internal rtrife and direnrion in the colorcd congregation, and it had finally been decided tfiat for the good of dl concerned ttey must get in some outeide preacher, one who wr! a good preacher and organizer, who had no axe! to grind with any of tAe conficting elementr, and who could give them proper leaderrhip. So they opened negotiationr with a pracher in a neighboring torrn who had a very fine reputetion, and invited him over to deliver a rample terrnon, and talk thing! over with the trrrrteca

When the viriting preacher gathered himelf up in the pulpit on Srmday morning to preach this said rermon, right dorvn in front of him in beavy black, gold rimmed rpecke, and all, ret tte old he-coon of the congregation. He it war whore 3onotour basr voice never failed to rerpond; "Amen, ble* de Lawdrt' when the preacher was orating. The vfuiting preachcr began:

"Brethern an rirtern: Ah come heah today to talk wid youall about preachin in dirhere church. Ah rmderrtands

dat what dirhere congregarhun needc ir leadetrhip, and if what dir congregarhun wantr ie leade'rhip den Ahm de man you need canre Ahm a nachel bawn leadeh."

And the big bars voice down in front rolled up: "Let him lead, let him lead."

"But" continuer the preacher, "If Ahm gon tu cum heah an preach for dishere congregashun, dishere congregarhun got to rtop fight; dishere congregerhun gpt to git up an WALK.''

"Let em walh, let em walk" rolled up the big barr voice down in fronL

The preacher'r voice rore higber. "lf A,hm gpn to preach fo dirhere congregarhrn, dirhere congregashun gon to git up an FLY.tt

"Let em fy, let em fyr" boomed the big bar voice. "But" iaid the preacher, "If ahm gon to preach fo dirhere congregashun and dishere congregerhur.gon to git up an FLY, it'r gon to cor' youall a whole lot ot MONEY.''

There wa, a dight pause, and then the big b'ar voice boomed up from the front: ..LET EM WALK-LET EM WALK.''

,SOUTHERN CALIFORNIA DEALERS TAKE UP FIGHT FOR WOODEN SHINGLES, WITH STANDARDIZATION COMMITTEE

Mr. F. L.Morgan, secretary of the Southern California Retail Lumber Dealers ,has written the president of the National Retail Lumber Dealers' Association, who is also ;a member of the Standardization Committee on "Recommend Minimum Requirements for Small Dwellings Con:struction," as follows:

Dear Sir:

It is my understanding that you are a member of the Standa,rdization Committee on the "Recommended Minimum Requirements for Small Dwellings Construction." There is no question that standardization is needed more and more in every department of the lumber business and on that we are with you. But why penalize the wooden shingle ?

W'e are verv well awa're that the Underwriters have time and again raised a big howl about the fire risk of the wooden shingles and they seemed inclined to patent roofing. That is not fair. In the first place, a shingle roof, properly cared for, is no mo're inflamable than a patent roofing. Of course, if the shingles are allowed lo stand without paint and get old and curled up, they _ will inflame readily. But everybody knows patent roofing is not allowed to do that. It has to be painted or coated ve'ry frequentlY.

R. 0. lYilson Lumber Company

Wholenle Lumber Productr

ElX) Fife Building San Francirco Telephone Ke'arny 441

Fir Spruce Redwood Port Oxford Cedar Red Cedar Shingles

Our Redwood Specialties POSTS SHINGLES GRAPE STAKES TIES

You may know that an attempt tvas made in the State of California recently to put shingles out of business everywhere except in small dwellings outside of incorporated cities. We lumber people invoked a referendum and snowed it under about four to one. The people don't want an expensive patent roofing which requires re-laying about every four or five years and which is in no way superior to a fire-resisting and properly laid shingle roof. We therefore hope that you r,vill be able to see your way clear to change the wording of the paragraph referring to this matter which would be very unfortunate to have a government bulletin carry such a suggestion, as it seems to us, is imPlied'

Yours truly.

SOUTHERN CALIFORNIA RETAIL LUMBER DEALERS' ASSOCIATION.

By F. L. NIORGAN, Secretary.

LIKES OUR STUFF

The Shingle Branch of the West Coast Lumberrnens' Association has wired asking for reprints of the editorial on page 6 of our May l5th issue, "Constant Soli,citation."

WE HAVE ON HAND FOR IMMEDIATE SHIPMENT FROM OUR SOUTH SAN FRANCISCO YARD

35OO TONS NUMBER ONE

60 PoUND RELAYING RAIL WITH ANGLE BARS CALIFORNIA IRON YARDS CO.

BREY-WRIGHT EXPRESS APPRECIATION OF CALIF. REDWOOD ASSOCIATION COOPERATION

The following letter was received recently by Mr. R. F. lfammatt, of the California Redwood Association, from the Brey-\&'right Lumb,er Company, of Porterville.

Dear Mr. Hammatt:

We wish to thank yorl verv much indeed for the cuts of Redwood that reached us in today's mail. It is certainly fine of vou to send these so promptly and we hope that by using them consist,ently rve will increase our Sales of Redwood.

This service is very much appreciated, and we feel that the cooperation between the Association and the dealers is sornething that makes the Lumber Industry one of the greatest industries not only in California but in every state in the lJnion.

Again thanking you, we are l{ost cordially yours, BREY-WRIGHT LUMBER CO.

LUMBER SALESMEN'S CLUB OF SAN FRANCISCO

At the regular Monday luncheon of the Lumber Salesmen's Club of San Fran'cisco, held at the Palace Hotel on May 21, President Richa,rd C. Jones, who had just returned from a two weeks trip throughl the San Joaquin and Sacramento Valley territories was in the chair. After a short business session, the club members were entertained by E. De Forest of San Francisco, a slight-of-hand artist. who performed numberless tricks to t'he amusement of the gathering. Charles Pbwers, of the Ilson-Mahoney Lumber Co., of San Francisco, who was voted to membership in the club at the last ;meeting was introduced to the club members by Presiderit Jones.

INCLUDES MUCH DANGER TO LIFE AND LIMB

These men are working on guch a system in a western logging camp.

We furnish Workmen's Conrpensation fnsurance to lumber and woodworking manufacturers. Ours is a reciprocal association of mill men, doing business at cost only.

The leading mill operators of Texas and Louisiana created this organization. It affords full protection under the California laws. Concerning our standing and reliability ASK THE CALIFORNIA LUMBER MERCHANT

Handle Your Sash and Door Grief"

"Speed Gets'Em"

"Wqtch Us Grotr)"

It's the Service That Counts After All -&f,,,* fu"92

Bg Jach Dionne

It isn't the COST of the home that you seil, Nor the stuff out of which it is made: It isn't a question of "does it look well?" Or whether the colors will fade; Nor the modern conveniences you have "built in," Nor the paper you've hung on the wall; But the real thing is, did you SERVE WITH A GRIN ? It's the SERVICE THAT COUNTS after all.

It isn't a question how long it will stand 'Ihe rigors of snow or of rain; Or the roofs or the walls or the,entrance so grand, Or the sash. or the door, or the pane: It isn't the paint, 'or the finish or floor, The bath. breakfast nook, or the hall, But there's one thing that matters each day, more and more, It's the SERVICE THAT COUNTS after all.

SUGAR AND WHITE PINE

It isn.'t the place where you hang up your hat, Or the open air porch where you rest*, When sleeping time comes; and it isn't the mat That says "welcome" and you know the rest. It isn't the color, the shape or the style, That makes Mr. Home Buver fall: But there's one great big thing tirat just makes them ALL smileIt's the SERVICE THAT COUNTS after all.

'fhere's many a rrlan that sells "quality stock," ,In shingles, and millwork, and lum'ber; Who still would requ'ire a dynamite shock, To rouse him from ,deep business slumber. Dig up new ideas, and keep up your "pep,", Do your trade's business thinking-don't stallKeep hustling- keep smiling-work hard-watch your stePIT'S THE SERVICE THAT COUNTS AFTER ALL.

Wc rolicit your inquirier-alro Cdifornia Rcd and White Ftr Dimencion Stock.

wE wrLL BE GLAD TO QUOTE PRICES

Alro ovcrything in Dougler Fir Lumbcr "Univcrrity Brend" Shinglo lrc our Spccidty.

Oldest Shingle Contest Closes

Gus Russell's oldest shingle contest is closed.

June first was the finish of the entry time, and it is now up to the three stalwart judges to pass on the entries ancl decide the winners. This they will do at once, and the results will be announced in the June 15th issue of.The California Lum'ber Merchant.

Shingle contestants flooded in during the last two weeks of the contest, and Messrs. Tennant, Riddiford, and Morgan have much material to look over. They will award four prizes, one for the oldest Red Cedar or Redwood shingle ; one for the second oldest in that class; one for the oldest Red Cedar Shingle; one for the second oldest in that class. fn each case the first prize is $75 and the second prize $25.

The prizes for the oldest shingle are given by The Santa Fe Lumber Co. Those for the oldest Red Cedar Shingles are given jointly by The Ritegrade Association and The Shingle Branch of the West Coast Lumbermens' Association.

It is the opinion of The California Lumber X{erchant that

BILL CLARKSON GUEST OF LUMBER SALESMEN CLUB

William I. (Bill) Clarksor.r, manager of the Sudden Lumber Company ,of Redwood City, was the guest of the Lumber Salesn.ren's Club of San -Francisco at a party given in his honor at the Cliff House. San Francisco. on Fridav evening, May 25. "Bill" was formerly a representative of the Christenson Lumber Co. of San Francisco and took an active part in the affairs of Lumber Salesmen Club until his promotion to the manager-ship of the Sudden Lumber Co. took him to Redw'ood City. So his fellow club members took this opportur.rity to show him their esteem and to wish him success in his new field. The gathering sat clown to dinner about 7 p. nr., with Richard C. Jones, president of the club, acting as chairman and toastmaster of the evening. Mr. Jones called on Charlie Tripler, of the Van Arsdale-Harris Lumber Co., who in excellent and fitting terms presented Mr. Clarkson with a beautjful traveling bag; with onlv one stipulation attached, "that the bag be used for the purpose for which it was made." In responding, Mr. Clarkson thanked the club for their kind rememberance and expressed his deep feelings of friendship towarcls the membership of the club, and also advised the gathering that he would do his very best to fulfill Mr. Tripler's stipulation. During the dinner an excellent musical program lvas given by the Cliff House orchestra and several singin'g and dancing acts were presented by local entertainers. Those who atended were: Hal Williams, Lumber Association of San Francisco; O. G. Oden, H. S. Thomson Lumber Co.; Henry Bodie, Spring Valley Lumber Co.; Bill Rampe, Hart-Wood Lumber Co.; Nick Carter, Van Arsdale-Harris Lumber Co.; Ed. Beronio, Beronio Lumber Co.; Mel Solomon, Acme Lumber Co.; Harvey Getchel, Acme Lumber Co.; Smoky Brown, Acme Lumber Co.; Jack Johnson, Acme Lumber Co.; Richard C. Jones, Van Arsdale-Harris Lum,ber Co.; CharlieMcFarland, Christenson I-umber Co.; Eddie Sudden, Christenson Lumber Co.; Sam Towle, Christenson Lumber Co.; Jerry Casey, Hart-\\rood Lumber Co.; Charlie Meyer, Spring Valley Lumber Co.; Claudie Frantz, Loop Lumber Co.; Jack Hart, Hart & Burmeister; Hugh Handley, Van Arsdale-Harris I-umber Co.; Eddie Bush, Loop Lumber Co. ; Charlie Tripler, Van A'rsdale-H'arris Lumber Co.; Henry Thomson, Henry Thomson Lumber Co.; Floyd Elliot, Charles R.

Mr. Russell has done a wise and constructive thing for the shingle industry, in creating this contest, one that has aroused an interest in shingles throughout California. Many letters received by Mr. Russell from lumber dealers hold that same opinion. As 'Ihe Homer T. Hayward Lumber Co., of Santa Cruz wrote him: "We believe you have done a fine piece of work for the retailer, the manufacturer, and yourselves; you have rendered a real service to the industry )'

C. E,. Putman, of Portlancl, Oregon, Manager of the Coast Cedar Shingie Company, ancl one of the leading shingle manufacturers of the Northwest, wrote Mr. Russell: The constructive work you have done for the shingle bus,iness during the past few years has not only helped the industry in your state, but has reflected back into the Association v,"ork here. If the shingle industry had a live one such as yourself in each of the,other states, the business worrld be more cf a merchandising proposition than the wood butchering plan it now is."

McCormick & Co.; Ed. Martin, California Lumber Merchant; Jim Symington, Hart-Wood Lumber Co. ; F'red Roth, J. H. McCalum; and Bill Clarkson, Sudden Lumber Co. Redwood City. The arrangements of the party were under the supervision of Hugh Handley and Eddie Brush, who were highly complimented for the excellent dinner and entertainment, which provided such an enjoyable evening for everybody present.

CHARLES R. McCORMICK & CO. OFFICIALS RETURN FROM

EAST

S. M. Hauptman, vice-presiclent and treasurer, and J. S. Brown, secretary of Charles R. McCormick & Co. of San Francisco, have returned to California after spen,ding a month in the east on business. While in the east. thev visited Chicago, Washington, and Neu' York.

W. M.

BEEBE OPENS SAN FRANCISCO OFFICE

\V. M. Beebee, well known lumberman and for many years sales manager of the Long-Bell Lumber Co., has opened 'oftices in the First National Bank Building, San F'rancisco, where he will carry on a general wholesale lumber business. Mr. Beebe is the Caliiornia reoresentative of the Superior Oak Flooring Co. of Helena, Aikansas, which manufa,ctures the well known Superior Brand oak flooring. Rollins A. Brown, of Los Angeles, is manager of their Los Angeles offi'ce, and will look after the company's S'outhern California business.

G. R. BLEECKER BACK ON JOB AGArN

G. R. Bleecker of San Francisco California representative of the Eagle Lumber Co. of Portland, is back on the job again after his recent illness and is now making his regular trips calling on the lumber trade. Last week, he spent calling on the San Joaquin Valley dealers.

CALIFORNIA VISITOR FROM MINNESOTA

Mr. H. C. Wolfarth, prominent retail lumberman from Minnesota is spending several weeks in Los Angeles and vicinity, visiting friends.

Mr. Wolfarth states that he might locate in California, and enter the lumber game.

IOO% MACHINE STAINED RED CEDAR SHINGLES

We are specialists. Write us, and we'll tell you all about them. '

Locatittg a big staining plant in Oakland, Cal., to give you quicker service.

And we are still selling DOUGLAS FIR in copious quantities to those who appreciate good stock, good service, and personal attention.

Lumber By-Products, North and South From Shasta's Lofty Summit to Coronado's Silver Strand.

NETTLETON LUMBER COMPANY MAILS FIRST ISSUE OF "CARGO REVIEW''

Volume 1, fssue No. 1, of the "Cargo Reivew," an attra.ctive and r"ery interesting six page booklet is off the press and has been mailed to the lumber trade by the Nettleton Lumber Company. This paper is published by the California Department oi tne Neltliton Lumber Company and according to Mr. P. W. Ma,sters of the Los Angeles office, is inten'ded to keep the Nettleton Lumber Company as manufacturers before the California trade, and to make the tralde feel that they hre not as far ;from the mill as would be the case without some contact of this kind. Mr Masters states that they will issue the Cargo Revi,ew once a month, will distribute it by imail to the entire trade in California, and that they hopi: to make each issue interesting by using live n,ews about the trade, and by giving each issue, ,facts regarding their mill and shipping operations that will be of interest to everyone.

The publi,cati'on is in the capable hands of Mr. Lee R. Gaynor, Jr., and Mr. C. A. (Joe) Osier, both of Seattle. They reque'st California lumbermen to forward to their office there, 1203 Fourth Avenue, any items of interest that they might use. \Me are reprinting herewith an editorial from this first issue:

T'he California Department of the Nettlet'on Lumber Company was organized trvo years ago to conduct a

"direct Mill to Dealer" lumber business. We pinned our,hopes of su,ccess upon the surmise that, heretofore, there had not been a close enough relationship between the mill ,pr'oducing the lumber and the dealer in California selling the same. The co-operation which we have s,ecured from the Southern dealers, together with the most satisfactory growth of this department is convincing evidence that there was need in Southern California of an organization with ,s,uch a policy.

We desire to foster and preserve the spirit of close cooperation between mills and dealers wlhich now exists. In our opinion this can best be accomplished through the medium of a department paper which will incorporate news of the mills, vessels, and dealers doin$ busin,ess through the Nettleton Lumber Company. It will also be the purpose of the paper to further the business acquaintances and friendships between mills and dealers, thereby strengthening the confidence of one in the other.

We get a lot of 'enjoyment out of doing business and find that the better we know the other fellow. the less reasonr we have for suspecting him. So here's for a most successful business y'ear through a larger and more complete understanding between the manufacturers in the North and our Southern friends. the retail lumber mer'chants.

We can ship you straight or mixed cars of the materials listed here. You can put many necessities in a single car. We manufacture all trhis stock ourEelves. You know the quality of Arkansas hardwoods. Prices or information gladly furnished.

IF IT'S BRADLEY'S IT'S BETTER

SOUTHWESTERN LUMBER CAPITALISTS LOOKING AT CALIFORNIA TIMBER

E. A. Frost, of Shreveport, La.; W. H. Bemis, of St. Louis, and Martin J. Ragley, of Ragley, La., are in California at the present time looking, over a big white and sugar pine tim'ber and milling proposition w,hich they are interested in purchasing. Mr. Frost is President of The Frost-Johns,on Lumber Co., one of the biggest of Southern Pine manufacturing concerns. Mr. Bemis is a well known lumber capitalist, and Mr. Ragley is head of the W. G. Ragley Lu,mber Company, of Ragley, La., whose big long leaf pine mill will cut its last log within the next year. Mr. Ragley expects to locate in the wes't, and is one of the most successful and accomplished ,mill managers in the entire South. Mr. Bemis mav also locate in the west. All three are men of great wealth.

NATIONAL ASSOCIATION OF COMMISSION LUM. BER SALESMEN MEET AT CHICAGO

The first meeting of the regional directors of the National Association of Commission Lumber Salesmen, since its organization last February was .held in the clubroom of the Lumbermans Asso,ciation in Chicago Saturday May 72th.

Arrangements have been made {or the free distribution of a two hundred page souvenir copy of the National Association of Commission Lumber Salesmen's Journal which will be issuetl about January first next and will be so cornpiled as to be of valuable assistance to both Shippers an-d buyers of lum.ber.

The National Association of Commission Lum,ber Salesmen is now squarely on its feet and of its benefits and value to the various other branches of the lumber industry. with whom they aim to work in close harmony, there can be no doubt.

PLANS MADE FOR TIMBER SALES ON TWO CALIFORNIA FORESTS

Plans for perman'ent logging operations on 45,000 acres in the Owens River-Mono Lake Working Circle of the Inyo and Mono National Forests have been approved by the Forest Service, United States Department of Agriculture. The area involved contains a stand of timber estimated at 560,000,000 board feet, mostly Jeffrey pine, lodgepole pine, and fir.

Under the approved management plan the forest will be cut over twice during the next 140 years, during which time a new timber crop will have grown to insure a continuous supply of merchantable timber from this forest. Trees which may be cut will be designated by forest officers and the cuttings will be limited to mature and over-mature stock, the thrifty trees and saplings being reserved for the future.

The timber from this region will be used to meet the needrs of towns, ranches, and mines located in the Owens River Valley north of Owens Lake, Deep Spring and Fish Lake Valleys, and the ,mining camps in nearby Nevada north to and including Cand'elaria. The area has a permanent population of about 7,000 arid a recreation seeking population of about 30,000 each summer. T,his locality, surr,ounded on three sides by desert, has been designated by the Forest Service as a dependency area in that it is dependent upon the timber from the Owens River-Mono Lake Working Circle for its lumber and fuel necessities.

The sustained annual yield during the first 7O years is forecast at 7,000,0@ board feet. A sawmill ,plant has already started.the manufacture of lumber from the mature tree,s with the prospect of a never-ending supply of merchantable timber.

in the arrangem€nts by Mr. Art Rebard, manager of the F. B. Silverwood Company, and Mr. Walter Callahan, owner of tlie Dressler Hardware Company, both of Los Angeles.

Many of the guests enjoyed a dip in the icy waters of the Pacific. and after a broiled steak dinner that had been prepa,red barbecue style, all hands were entertained by various means, such as music, cards, etc.

At the close of the affair, Sunday afternoon, it was voted that Fred had been a perfect host, and that nothing had been lacking to assure a grand success.

Among the guests were: J. A. Thomas, S. E. Slade, Russell Postlethwaite, Ted. Lawrence, F. M. Connelly, W. H. Woods, Wilfred Cooper, B. W. Byrne, Art Penberthy, Paul Penberthy, Cliff Bergstrom, Phil B. Hart, T. C. Cone, Art Rebard, \Alalter Callahan, and the host, Mr. Fred tiolding.

Fred E. Golcling

LUMBERMEN MAKE MERRY AT BEACH PARTY

On Saturday and Sunday, X4ay 19 and.20, about a dozen and a half of Southern California's up and doing lumbermen enjoyed the hospitality of Mr. Fred Golding, of the Fred Golding Lumber Company of Los Angeles, at Mr. Goldings summer cottage on the Malibu Road out of Santa Monica.

This is an annual affair of Mr. Goldings that he gives for his. men friends, these parties being strictly stag.

After eighteen holes of golf at the California Country Club, the suests and the host motored to the beautiful beach home, where Mr. Golding had providecl food and entertainment to delight the hearts of all present. He was assisted

G. B. CONE IS LOS ANGELES VITSITOR

Mr..G. B. Cone, of the Fruit Growers Supply Company recentll' spent ten 'days in Southern Califoinia calling on the trade and visiting the company's Los Angeles offices. Mr. Cone was formerly purchaiihg agent foi the -Fruit Growers Supply Company, and i,s now-connected wiih thb sales department. He states that their mill is running at full capacity, and that they expect a ,record cut this y-ear.

HENDRICKSON RETURNS FROM OREGON TRIP

Rod Hendrickson, manager of the Hendrickson Lu-inber Co., San Francisco, has returned from a two-weeks business trip calling on the Oregon mills. He visited the Portland, Columbia River, Tillarhook, and 'Willamette Valley lumber clistricts. He reports that mill stocks at the Ordgoir mills are low and that the lumber market in 'the Noithwest is active.

JOHN COLUMBO OPENS YARD AT SABASTAPOL

The Columbo Lumber Co., under the management of John Columbo, have opened their new yard at Sabastapol. Mr. Columbo was formerly connected with the ColumboFuller Lumiber Co. of Santa Rosa, which ya,rd was purchased by the Sterling Lumber Co. of San Francisgo.

BIG BLOWDOWN ON INYO NATIONAL FOREST

Supervisor Thomas J. Jones of the Inyo National Forest, on a recent snowshoe trip into the country n.orth of Marnmoth, discovered that the winter storms had blown down over two million feet of yellorv pine and Douglas fir lumber on his Forest. It is believed that the severe windstorm that swept Eastern California on February 12 last was the cause of this heavy windthrow. Fortunately, Forest officers report tha.t it will be possible to salvage the bulk of' the down timber, as the Hess Lumber Company of Bishop is operating a Government sale in the immediate vicinity.

Gonsumer Satisfaction_tsAccumulated Profit

ACORN BRAND

Sell hardwood finirh for the new hornes in youn territory and earn thir additional profit.

PERFECTIOI{ BRAND

OAK FLOORING

the finest manufactured

ia priced ar low as .ny on the markel

This combination of highest quality and lowest price cannot be equalled.

The perfict manufacture, high grading and uniL":f_Cgr together with the loi pr-i.., m-akes pERFECTION the most economicaf anj satisfaciory Oak flooring obtainable on the market today. Write or wire us for prices.

HARDWOOD HEADQUARTERS sth & Brannan Sts. San Francirco

Northern California dirtributors of PERFECTION OAK FLOORING

THIS TRADE MARK

on a wire bound bundle of MAPLE, BEECH, BIRCH, OR OAK

Hardwood Flooring

Identifies a "Grand Rapids Made" product that is as noted for its careful manufacture as the fine firrniture which has made the city famous throughout the world.

Senil vour inouiries to lhe manufacturers.

The best cosfs no more

PoRToRFoRD -GEDAR -,

America's most unique commercial wood. Useful for a thousand purposes. 'We manufacture 7 5/o of all lumber of this species and own 75/s of all available timber.

| 150,000,000 feet Douglas

At{t{l|At cuT l ro,o*,oooFF",. orford

I Cedar

We distribuie our stock from Bay Point and San Pedro, California.

GOOS BAY LUMBER GO.

Lor *dnselcr Srw Millr Sen Frencirco Ell6 Cenlral Bldg. Marrhfield, Ore. l0lXl Balfour Bldg'

Friendly Business

The buslness of b€ing a lumb€r dealer tsD't 8ll smooth salllng, rny more than uy otnei bugluees ls. There are DatoheB of "rought water" encounteted erery dayDrobl;B @nstantlv comlng up to remlnd ihe dealer that a dollar lsn't so easllv mad€ after all. An}'thlng to Eake hl8 dallv €flort a llttle more frultful-moro pleasantls somethlng lor the lumber dealer to llv€ counsel to.

One thlng that ls ot declaled value to th€ dealcr ln maklng lrl€nauy buslness ls SuDerlor Oak Floortng. Its htgh quslttv, the Drcmpt dellv€ry we can m.Ie, lnsure consumer satlsfactlon th&t m€ans lnctoas€d gmd wtll wlth greater bualness. Il vou aro not a Superlor Desler, wrlte us to show you how tt wlll b€ to your adyrntage to b€ oDe,

SupcriorOakFlooringCompany

SupctiotoahFlott

Hlfrnr, Arkatrtu ate a iot foteoet

STERLING LUMBER COMPANY ANNUAL MEETING

The annual meeting of the yard managers of the Sterling Lumber Companv wis held on Saturday. April 14, t the general offices of the Sterling Lu,mber Company, San Fran-

cisco. The meeting was called to order by F. G. Duttle' the president of the company, who gave a general talk on the ietail lum,ber businebs and lumber market and also outlined the purpose of the meeting and discussed the policies of the compiny to be followed du'ring the balance of the year. The balance of meeting was spent in discussing geliral topics regarding retail lumber yard operations, inclu-ding salis and-distribution, expenses, credits, costs, etc.In thi evening, the annual banquet was held at the Palais Roval. whele an excellent dinner, music, and entertainment was enjoyed. During the evening several of the yard man-

Are You Getting Your Share of Profitable "Ceda'line" Business?

TaII houtesioet hoo clothct-clotet, atc b.ttct th.n ccdat chctta,---ohen |ined uith Btacc "Cedc'Iinc".

Women know the value of cedar wood as e prec&utlon agslnst moths. Here &t lest ls ldeal storag€, @mblned wlth order and convenlence. These tacts wlll lntctest every bome omer ltr your !tclntiy. Bruca "Ceda'llne." manufetured lrom ktln-dried Tennessee aromatic red @dar, makes every cl6et as efiectlve as a cedar chest, because the 8trlps are slde and €nd-matched, Drovldlng a tlght dust- proof cloBet, and much mor€ convenlent, becaure clothes may be hung up as usual, aYoiding muslDg. No eltra r@m ls telen up ln the house, y€t ther€ 18 tho storage space of many cnes6. Any artlcle wanted can b€ easlly found and removed without dlsturblnS the remalnder.

ShelveB, drawers, and sm&ll compsrtDents may be made from cedar lumber for llnens and blsnkets, "Ceda'llne" Eay b€ lnstalled ln very llttle tlmo over Lhe lath and plst€r o! closets already bullt. Don't orerlook th€ opportunlty, whlle supplylnS "Ceda'llne," ot eltlng 3-8" Bruce oak to iecover the old Aoors.

ag'ers, including Dick Fuller, Bill Anderson, and Ed. Dean. gave an original act which made a big hit with the gather- ing. $os-eville, the headquarters of ,minager A. M. C-harter, came in for numberless good jokes during the dinne,r and Mr. Charter is still wondering what it waJall about. Dur$S_ttrt dinner,a silent tribuie was paid to the memory of J- T. Carr, of Dubuque, Iowa, who was vice-presideni of the Sterling Lum,ber Company up to the time bf his death a few months ego.. Those who aitended the meeting were:

F. G. Duttle, President of the Sterling Lumber Co; f. I-. Sayre, manager of yard operations; R. A. Osborne, auditor; G. Albro, manager of Chico yar,d; R. Ilunter, manager of Ororrille yard; A. M. Charter, ,manager of Roseville yard; J. Augusta, manager of Oakley yard; W. J. Anderson, m-alagel _of Morgan Hill yard; M. E. Hotchkiss, manager of San Martin yard; E. R. Haller, manager of Los Gaios y,ard; B. B. Bailey, manager of Saratoga yard; E. H. Dean, manager of Mountain View yard; G. B. Fuller, manager of Santa Rosa yard; K. Bennecke, manager of Penn Grove yard;_H. F. Rgst, ass't. manager of the Santa Rosa yard; and O. F. Heller, ass't. manager of the Mountain View yard.

LOU FIFER LOOKS OVER CALIFORNIA MARKET

Lou Fifer, well known Seattle wholesaler, was a recenf California visitor where he spent several ,days calling on the lumber trade. After spending a few days in the-Bay District, he left for Los Angeles. Lou reporis that lumber conditions in the Northwest are good.

Lumbermen's Golf Tournament

June

l4.th, 1923

See Page 47

WEED LUMBER COMPANY GENERATING ITS OWN POWER

The new Weed Lumber Company,s powef house was started last week at Weed, Siskiyou'.ouniy. They expect to run jhe plant day and night to generate all the power required by_ the company. The new 2000-horsepo*., trrrbines have been installed and three new boilers. 'One more lngi-ne .will be moved from the present factory power house. Fuel will be stored il ttr: old pbwer house frbm the factory and planing mill and this fuel will be sent through blowpipes to the concrete fuel bin at the new power houie. Over half a -'mile of blowpipe rvas erected for ihis purpose. The new plant {epresents an output of practically-half a million dollars. The monthy saving in power billi will be about $5000. J. Gault, preient eng-ineef at the saw:mill, will have cha'rge of the new pant. He will have2O men under him.-

WE OFFER

3 car*s/+" FAS PLAIN WHITE OAK

3 cars--4/4" FAS PLAIN RED OAK

H. G. BollLSSEll

In and Out of the Yards

Heard Above the Whir of the Planer and the Roar of the Rip Saw.

WEYERHAEUSER BUYS BOATS FOR EASTERN SERVICE

The Weyerhaeuser Company has purchased the "Pomona" and the "Hanley," both vessels built for the Shipping Board. They will be put in service between Everett andthe Weyerhaeuser distributing yards at Baltimore.

E. K. WOOD BUILDING NEW MILL AT ANACORTES

The mill being built by the E. K. Wood Lumb'er Company at Anacortes, is well under way, and they_expect to hav! this new plant in operation some time in September of this year.

L. B. MENEFEE RETURNS TO PORTLAND

Mr. L. B. Menefee, head of the Menefee Lumber Company, has returned to his home in Portland after spending ieveral weeks in Los Angeles and vicinity, with his family who are spending the summer in the south.

BART McCOMBER CALLS ON LOS ANGELES FRTENDS

Mr. Bart McComtrer, manager of the white and sugar oine department of the Chicago Lumber Company of iVashington, called on his Los Angeles friends last week' He spen-t several days in the southern part 'of the state' Mr' McCbmber's headquarters are in San Francisco'

FRED GOLDING RETURNS FROM

Mr. Fred Golding has just returned to a several day trip through the central where he was calling on the trade.

NEW YARD AT WEST

The Boyd Lumber Company has West Alhambra.

VALLEY TRIP Los Angeles, after part of the state,

ALHAMBRA opened for business at

E. J. GRANT IN NORTH

Mr. E. J. Grant, Los Angeles representptive ,for the Algoma Lumber Company, spent a few days in San Francisco last week.

RECORD SHIPMENT MADE ON.THE "WILHILO'

What is said to be a 'record for any shipment ever made on a lumber vessel, was recorded when the "Wilhilo" cleared from Hoquiam last week with 5,700,C00 feet of lumber.

In addition to this she carried 635 tons of general freight.

MAKES TRIP TO CALIFORNIA IN PRIVATE CAR

H. W. Col'es, general manager of the Arkansas Oak Flooring Company, and Mr. Frost of the Frost Johnson LumbeiCompiny, of Shrevesport, were in Los Angeles and vicinity on business last week.

They made the trip west in Mr. Frosts private car.

Architects Now SPecifY Arkansas Oak Floorin$

It wilt pay you to carry Arkanqlg Oak Floo-ring in stock. Architetti, iontractors and builders have found over a lons oeriod of vears that greatest satisfaction has come froir'"Perfection" Brand Oak Flooring. Their specifications more often call for "Perfection" than any other one brand.

Voo ""tt build a greater volume of business on "Perfection." All stocli is uniformly graded, and perfectly matched. Two large mills enable us to assure you prompt delivery. Our nitional advertising campaign in the leading home Iovers magazine is creating bigger interest in the superiority of "Perfection" Brand. Write for full information'

Arkansas Oak Flooring Company

Pine Bluff, Arkansas

The Richardson Company Roofers

The Richardson Company's Mills at Lockland, Ohio

Lloyd A. Fry, Vice President and Western Sales Manager of The Richardson Company, famous makers of high quality roofings, is a bu,siness visitor in California at th,e present time. He makes his home and headquarters in Dallas, Texas, and {rom there handles the entire western territory. Mr. Fry is one of the "keenest cutters" individually in the roofing game, and he is looking over the California building situation, and talking to the building people, with much interest.

The Richardson Company has its headquarters in Lockland, Ohio, and operates big roofing plants in that city, Melrose Park, Ill. (a suburb of Chicago) and New Orleans, La. They supply the State of California directly by rail from New Orleans, and also plan water shipments to California from that plant. They also operate a great slate quarry and plant in Barstow County, Georgia, near Fairmount, where they prod,uce their own crushed slate for t'heir roofings.

The Richardson Company was founded in 1858 at Lockland, Ohio, by the grandfather of J. M. Richardson, present President of the company. This first plant turned out 1,000 pounds of roofing in 24 hours. In 1868 a .corporation was formed, and larger manufacturing plants were installed. The Lockland plant is now one of the biggest roofing plants in the country, and the plant at Melrose Park, Ill., built several years ago, is one of the largest in the uAorld. The plant at New Orleans, La., was com,pleted only during the Iast six months.

This firm has built its reputation 'on high grade, quality roofing, and is very proud of that fact. Its slate com€s from its own big quarry and plant in Georgia. Its asphalt comes exclusively {rom a tertain portion of Mexico, and undergoes the most rigid tests.

The Richardson Company makes a specialty of Flex-aTile Housetops, Viskalt Me,mbrane Roofs, Viskote, SuperGiant Shingles in blended colors, Lok-Top Asphalt Shingles, an'd Rubbertex Roll Roofing.

The Richardson Company's Melrose Park (Chicago) Roofing Plant

Yard, Mill, Office and Road

What Live California Lumbermen are Doing.

"rlr" IIENRY JOINS BOOTH-I(ELLY

"Hi" Henry, formerly representative of the BennettHamlin Lumber Co. in the San Joaquin Valley territory, is now connected with the Booth-Kelley Lumber Co. and will call on the lumber trade in the San Joaquin and Sacramento Valleys. He plans to make his headquarters in Stockton.

HOMES

Don't you feel a sense of real satisfaction, Mr. Dealer, when you sell your customer the material for his home, and recommended for all parts of the building exposed to the weather a wood that will last for generations?

Sell him Redwood for permanence. He will thank you now and later.

HAMMATT CALLS ON SACRAMENTO VALLEY TRADE

R. F. Hammatt, secretary-manager of the California Redwood Association, has returned ,from a iten days trip th,rough the Sacramento Valley where he called on the retail trade regarding the association redwood service plans. He went as far north as Chico. He states that many of the retailers in the Sacramento Valley are using their service and during his trip pla'ced with retail lumber dealers of this section 13,000 Letter Inserts; 30 Moving Picture Slides ; and 25 Advertising cuts.

SUGAR PINE LUMBER COMPANY TO BEGIN OPER-AfIONS JUNE 10

,With practically all machin'ery installed, and nearly all the new buildings completed, the Sugar Pine Lumber Company expects to be ready by June lfth to start operations . at its mill at Plnedale, and at the same time to open the logging camp in Madera County.

The four-band mill will have a capacity of 600,000 feet per day, this w,ith the logging camp and rail,road will represent an investment of about $8,0C0,000.00 and the company'ivill employ 1,000 men.

This constructive work i,s beiug done under the direction of Mr. John P. Hemphill, assistant general manager of the comDanv. OFFEREII

Mcmbcrr

CENTRAL CALIFORNIA LUMBERMEN'S CLUB MEETING

At the meeting of the Central California Lumbermen's Club held at Turlock on Saturday, May 12, R. F. Wells, manager of the West Turlock Mill and Lumber Co. and pr,esident of the club, was the presiding officer. M. Casey, manager of the Redwood Manufacturers Co. of Pittsburg, gave an interesting talk on redwood conditions. Bill Woods of the Coos Bay Lumber Co., San Francisco, who had recently returned from a business trip through the Northwest, spoke on the fir market. The club voted to make the trip to the redwood region on June 12, and R. F. Hammatt, secretary-rrxanager of the Califo'rnia Redwood Association, discussed the arrangements for the trip. The next meeting will be held at Manteca during the month of September.

NO LET UP IN SHIPMENTS OF GRAPE STAKES

We are informed by A.J. (Gus) Russell of the Santa Fe Lumber Company, San Francisco, that the ,enormous total of. 2,729 cars of grape stakes were ,shipped in the twelve monthS, preceding May lst this year, from points on the northern division of the N,orthwestern Pacific Railway.

W. R. CHAMBERLIN & CO. SECURE NEW PHONE

Jack Rea, popular manager for the W. R. Chamberlin & Co., in Los Angeles, announces that after many weeks of waiting they have a new telephone. The number is Pico 4924.

CITY OF MARYSVILLE PROTESTS NEW YARD

The city manager of Marysville California has entered a protest against the establishment of a new yard in the residence section of the city. It is understood that this new plant is being opened by outside interests.

Buy REDWOOD' EXTRA MERCHANTABLE' ' Siding

and Rustic

Instead of substitute woods when you

Want Somethins Cheaper

You will still have the DEPENDABLE IASTING qualities of Redwood.

Have you tried our

5-8x6 Extra Merchantable Redwood Siding.

1x6 Extra Merchantable Redwood l-lap or 2-lap Siding (Patterns No. 421 and No. 44O>.

1x8 Extra Merchantable Redwood Rustic or 2lap Pattern (Pattern No. 441).

1x4 Construction Redwood l-lap Siding (Pattern No. 42O).

We make a specialty of this stock and are in position to make immediate shipment by car or cargo while our stock on hand lasts.

HOLIIIES- EUREKA LUMBER GO.

San Francirco Lor Angeler Memberr of California Redwood Aerociation

WhenYou SeeThis Sign'

-Think of Albion Redwood!!

We have excellent rtoclg of Redwood ' boarde on hand for immediate deliveq'.

You'Il like AII our rtock

Members

If you can't come to Scotiawe'll bring Scotia to you

For our friends and customers who cannot comb to Scotia and the Redwood Country this season, ramble in the .immense lorests and inspect the _la-rges,t, .nnd mosf-lomple=tcly- equipped Redwood'mills-'ifr ihe world, we have prepared a moving picture which takes you there at no cost of time, money or efiort. Our sales representative will gladly arrange to show this wonderfully interesting film in your community -a vivid picture of logging on a big scale-arl inter- esting demonstration of modern machinery and devices for logging, sawing, remanufacturing, drying, sorting, piling, shifting, storing and shipping of lumber and millwork.

Remember we have the whole story of Redwood in the form of a mighty good moving picture which we shall be glad to show when you say the word.

We supply the projection machine and the film at no expense to you,

Newsy News *t"tlt"over

NEW SALESMAN IN LOS ANGELES TERRITORY WITH UNION LUMBER COMPANY

Mr. R. C. (Dick) Enderly has joined the Los Angeles sales organization of the Union Lumber Company, and will represent that company in Southern California.

Mr. Enderly was formerly with the E. K. Wood Lumber Company at Oakland.

SLADE LUMBER COMPANY ADDS TO LOS ANGE. LES FORCE

Mr. Russell Postlethwaite, formerly of San Francisco has joined the sales force of the Slade Lumber Company, and will be connected with the Los Angeles office.

TEN-YEAR GRAZING PERMITS FOR NATIONAL FOREST RANGERS

San Francisco, May 28.-Secretary of Agriculture Watlace has approved the ,recommendations of the Forest Service that stockmen who desire to graze cattle and sheep on National Forest ranges be granted ten-year permits, according to District Forester Paul G. Redington of the San Francisco forestry headquarters. This new policy, which doubles the 'maximum period for which grazing permits are now issued, will go into effect beginning with 1925. The Secretary's action was taken from the standpoint of assisting the livestock industry to recover further from the depression of the past few years, and to make it less diffircult to secure financial aid to carry on livestock operations.

TRESTER WILL LOCATE IN SOUTHERN CALIF.

John Trester, Jr., of Pittsburg, Pennsylvania, is now in Los Angeles and is arranging to enter the lumber business there. Mr. Trester is well known among the lumbermen of the Pacific Coast and was formerlv -connected with the Williams-McKeithan Lumber Co. of Lynchburg, Virginia. He represented this company in Pittsburg and until recently was also one of their Northwest representatives with headquarte,rs in Seattle.

A. B. WASTELL COMPLETES SURVEY OF' CENTRAL CALIFORNIA

Mr. A. B. \Alastell, manager of the California Retail Lumbermen's Association, has just returned from a trip through the central part of the state, made to make a survey of the retail yards.

Mr. Wastell visited sixty eight yar.ds on this trip, and states that he finds c-onditions good without exception.

A. M. TATE GOES NORTH FOR THE SUMMER

Mr. A. M. Tate, founder of the Tate Lumber Company, of "We Hurry" fame, at Huntington Park, has left for the north and will be away from his home until Fall.

Mr. Tate was formerly engaged in the lumber business in Washington, having a large acquaintance among the fraternity throughout the west. His son, Mr. Robert Tate is general manager for this company.

Galifornia White Pine

Douglas Fir

Red Gedar Shingles

RIIL ITD CARG(|

Yard Stock

Factory Plank

Mouldings

Lath

Rough or Dressed Air or Kiln Dried

LUMBER

ORDER NOW FROM

LB. Menefee Lumhr Company MANUFACTURERS

Po*land, Oregon

It Pays to SeIl Guurantced Roffing

Uppers- Yellow Fir- Cornrnons White and Sugar Pine Redwood

Doors-Tacoma Brand-Sanded Finish

Ttademarhcd Stock

When you recommend "Wean)er" Roofing you know that time will justify all of your claims. You know that the 'Weaver Roof Co.-men whose sincerity of purpose is well known-will back you to the limit. There's a world of satisfaction in selling a proven product.

Naturally, the most important thing about roofing is the material used in its manufacture. Just to remind you-

taarrer Bss'f*l.g

i-s.made of.the-highest grade of genuine rag felt, completely saturated with-rrfieooofr weather-resisting compound.

The t _horoughness of the rrWeaoer,tprocessing takes care of the rest.

It pays to push the sale of ,rWeanter, Roofing.

Weaver Roof Company

L.

Yard, Mill, Office and Road

What Live California Lumbermen Are Doin$

F. F. SAYRE SOJOURNTNG rN SOUTHERN CALTF.

F. F. Sayre, of Stockton, well known -Cali{ornia lumberman, is tp.ttaittg a month motoring. through. Ca.lifornia' Mr. Savre. until recently, took an active part in the buslness adairs of the California Cedar Products Co' of Stockton. but retired'from active business on January 1' Prio.r to his locating in Stockton, he was for many -years a- resldent of San Francisco, and was manager of the California Wttit. and Sugar Pine Co. Mrs. Sayre is^accompanying Mr. Sayre ".td th"y expect to return to Stockton about June 1.

GIIBBS LUMBER COMPANY MAKING ADDITIONS

A new storage shed is being built by the Gibbs Lumber Company at the Placentia Yard. - fft'it t1tt"d *itt be used for storing finish, flooring and ".ifitrg and will save the company many trips to their main yard at Anaheim.

WASHINGTON TIE & BARGE COMPANY OPENS

SAN PEDRO OFFICES

' Mr. O. G. Limecooley will be in charge of the southern om".. of ttt. Washingt6n Tug & Bargg Comp-an-y, r9c9.1tly ors""ir"a. As annou-nced inlhe last issue of the Califor"ii lu*U.r Merchant, this cornpany will eperate a numil"i .i*t"aen hulls built for the-shipping Board, carrying lumber into Southern California'

BARR LUMBER COMPANY ADDS PAINT LINE

By adding a complete line of paints and varnish'es at theii yard it Notwatk, the Barr Lumber Company has joined the ranks of the modern dealers who believe i4 han.dling the complete line of building materials.

M.. Earr recently decided to add this line at the Nori walk yard, and he has connected with one of the best known manufacturers of paints who distribute their prod" ucts through responsible dealers.

J. WILLIAM CAREY ENTERS BANKING FIELD

j. Witti"- Carey, vi,ce preside'nt-and treasurer of the Cornell Wood Products Company, has resigned to enter the industrial financing fiel'd, with offices at NS ll-a Salle Street, Chicago, Ill.

Prior to hiJ connection with the Cornell Wood Products Companv. Mr. Carey was head of the lumber fir'm of Carey, Lom^bard, Young & Co., having extensive lumber interests in the Southwesl, with general offices in Chicago.

USING OUR STUFF

Mr. Saml. H. Graffin, manager of the Fallbrook Lumber Company, of Fallbrook, recently ran a- larg- e display adveriiseinent in the Fallbrook Enterprise, in *hich he reproduced M'r. Dionnes editorial "Facts That Should lnduce Home Building."

NEW MANAGER FOR BETTINGEN LUMBER R. O. WILSON OPENS LUMBER OFFICES

COMPANY

Mr. H. E. Pineo, formerly of Manitoba, Canada, laken charge of the Monterey Park yard operated by Bettingen Lumber Company.

SAN PEDRO LUMBER COMPANY ENLARGES COMPTON YARD

has the

The San Pedro Lumber Company has just completed extensions to their yard at Compton, to accommo,date larger stocks that they will store at this yard.

GEORGE W. MOORE VISITS DETROIT

George W. Moore of San Francisco, manager of the Moore Mill & Lumber Co. of Bandon, O,regon, has left for a two weeks trip in the east where he will visit with relatives in Detroit, Michigan. He will be accompanied rby Mrs. Moore.

NEW YARD TO OPEN AT YUBA CITY

With the immense warehouse about completed, the Nason Lumber Company, expects to open for business in a short time, at Yuba City. This new shed, 70x170 will be used as a'combined storage shed, with the offices located on one corner.

Mr. J. N. Nason is the proprietor of the new company.

HERE'S ANOTHER GOOD RETAIL SLOGAN

"Billy Bawbell's Better Boards Build Better Buildings," is the snappy slogan of The Bawbell Lumber Company, of Hollywood, of which Billy Bawbell is the owner. Mr. Bawbell came to Los Angeles from Oklahoma where he was with the Dickason-Goodman Lumber Co., for years, and is going strong in his Hollywood yard.

WESTERN STATES TUMBER Ctl.

605 Fife BIdg. San Francirco

Phone Dog. 3415

Our soft 'White Pine from the Feather River Canyon will meet your requirements for factory lumber and finish. Let us quote on your demands for the coming season.

Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to our Southern California representatives:

R. O. Wilson, until recently a member of the Fife-Wilson Lumber Co. of San Francisco. has withdiawn from this eompany and is now located at 800 Fife Building, San Francisco, where he will car,ry on a lumber business under the nam'e of the R. O. Wils6n Lumber Co. Mr. Wilson has been connected with the lumber business in the Bav Dirstrict for many years and in addition to representing several mill connections of California and the No,rthwest. in th,e Northern California territorv. w,ill also act as the agent of the Moore Mill and Lumbei Co. of Bandon, Oregon.

W. E. WOODS CALLS ON SAN FRANCISCO TRADE

W. E. Woods, vice-president of the Woods-Beekman Lumber Co. of Beverly-Hills, rrdas a recent visitor to San Francisco where he spent several days calling on the lumber trade. Mr. Woods made the trip from the south by boat.

NEW YARD AT MODESTO

The Ross Lumber Company, recently organized will open for business on Seventh street, Modesto, ln the very near future.

Mr. John P. Ross, is the sole owner of this n€w corn: pany.

McLEOD LUMBER CO. GETS FOTREST KING

The Mcleod Lumber Co., of Portland, Oregon, have chartered the lumber steamer Forest King whicli has been in charter by McCullough-Fagan Lumbei Company up to now, and she continues to run between the Northwest and California.

SOLVING YOUR PROBLEM

We sell anything in softwoods that the C.alifornia dealer desires.

VZhite Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.

Our connections are the best, atd ue gioe the best possible sefiice.

News y N ew s

STATEMENT OF OWNERSHIP, MANAGEMENT' ETC., OF CALIFORNIA LUMBER MERCHANT

The California Lumber Merchant is published on the First and Fifteenth of each month at 4O8-9 Fay Building, Los Angeles, California. It is a personal business owned by J. C. Dionne, Houston, Texas, who is Publisher and Manager. Fhil B. Hart, Los Angeles, Califo'rnia, is Marlaging Editor. These facts are sworn to by Phil B. Hart, Managing Editor, before Annabel Stockman, Notary Public, Los Angeles, California, April 14,1923-

0ur Big, llew illill

norv i3 in

Full Operation

WE CAN MAKE PROMPT SHIPMENT

From-4''"8o"'

UNITED SASH AND DOOR DEALERS DINE AND DANCE AT PASADENA

On the evening of May 22nd,, over a hundred of the me'mbers of the United Sash and Door Dealers of Southern California, with their guests and ladies, attended a brilliant dinner and dance, held at the Maryland Hotel, Pasadena. This affair was capably managed by Mr. L. R. McKesson' president oi the United Sash and Door Dealers, assisted by Mr. W. L. Leishmann.

- Among the guests were Dr. L. E. Leonard, pastor of the All Sainis Chur'ch of Pasadena, who made an interesting address, and N{r. J. W. Foley, also of Pasadena. made a talk of "Honesty and Integrity in Busin-ess."

BILL RUSSELL VISITS VALLEY TERRITORY

Bill Russell, of Hill & Morton, San Francisco, has returned to San Francisco after spen'ding several days calling on the lumber trade and looking over conditions in the Sairamento and San Joaquin Valley sections.

SAN JOAQUIN VALLEY LUMBERMENS CLUB TO MEET JUNE 2

The San Joaquin Valley 'Lumbermens Club will hold their next meeting at the Hughes Hotel, Fresno, on Saturday, June 2nd.

fhiy "*p".t a report from the committee- oppoint.ed to make blani for the trip to the redwoods. and also will receive some very intereiting information regarding business conditions, from Mr. A. B. Wastell, who has just completed a trip through the state.

REDWOOD and FIR

WE CARRY A I.ARGE WTIOITSALE STOCK AT OUR OAKI.AND DIITRIBUTING YARDS WHICH ENABIJS US TO GTVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDWOOD AND FIR.

(Continued from Page 4) chance to flool the consumer, was what Mr. H.oover thought the lumber industry needed to be saved from.

The industry gathered in Washingtorn in May, 1922, to tatk it over with Mr. Hoover. and he told them all about it there. And while mrany men went there prepared to object to sor.ne of the reforms suggested, ,i,t is a matter of record that alter hearing him, no o'ne DID object.

He simply told them in round terms to make known quantities, mark them so that they would be recignizable fo'r what they were intended to be, and give thq public a litle say in the matter. That's the whole story. The details he left to them.

And because the industry has been slow in responding, wise lurnbernr€n see the hand of Mr. Hoover in all these recent developmnts. T?rere is one thing mighty certain; .HERBERT HOOVER HAS HIS EYE ON THE LUMBER INDUSTRY AND IS WATCHING EVERY MOVE. And he proposes to keep building costs within the reach of the people, and to see that the industry go€s through with his "house cleaning" plan.

It is also interesting to note that there is evidence right now of a disposition on the part of' the indus ry to speed up their activities along the lines suggested.

The lurnber industry resp€cts Mr. Hoover, and wants his good will. It feels that recenrt developanerrts prove all too conclusively that his ill will is NOT healthy.

J. E. FARNSWORTH GOES EAST

Mt. J. E. Farnsworth, manager for the Cali,fornia Door Com'pany at Los Angeles, left there on May .22, lor an extended pleasure trip through the eastern states.

He will be gone about six weeks. Mr. Farnsworth was accompanied by Mr. C. E. Lloyd, of the C. E. Lloyd Company Los Angeles.

LUMBER SALESMENS CLUB OF LOS ANGELES TO MEET JUNE 4th.

June 4th, is the date that has been selected for the next meeting of the lumber Salesmens Club of Los Angeles District.

The committee in charge has mailed notices to all members urging them to attend, and to bring a prospective member with them.

These meetings are getting better and larger, Mr. Ed. Tennant, president of the organization states that he fully expects that they will have a membership of double their present number, within a very short time.

This next meeting will be held at the regular meeting place, the Elite Cafe, 6:30 p. m., June 4th.

B. W. BOOKSTAVER ON ANOTHER TRIP TO MILL

Mr. B. \\r. Booksta\rer, Los Angeles manager of the McCullough Fagan Lumber Company has left Los Angeles for a business trip'to Garibaldi and other northern points. He will be gone for about three weeks.

FRED HAMLIN CALLING ON VALLEY TRADE

Fred Hamlin, of Bennett-Hamlin Lumber Co., well known San Frarrcisco wholesalers, is spending several days calling on their custom,ers in the Sacramento and San Joaquin Valleys. Prior to his departure for the valley terri tory, he called on the East Bay lumber trade.

W. R. SPALDING LUMBER CO.MPANY BUILDING SERVICE AND PLAN ROOM

The W. R. Spalding Lun.rber Company. of Visalia, of which the genial retail veteran W. R. Spalding himself is the active head, is stepping into the merchandising limelight right now by rebuilding their office at Visalia, anC bulding in a most attractive service, plan, and sales room, such as The California Lumber Merchant has been recommending for dealers. Mr. Spalding is one of the strongest lumber merchantsin the San Joaquin Valley, and is going to have a modern office that will make them all sit up and take notice. It will be finished early in June, and then Mr. Spalding will have all his men in from outlying points to look over the proposition, and have a nice little merchandising meeting at that time.

WE STARTED SOMETHING

A recent issue of THE CALIFORNIA LUMBER MERCHANT carried a two line editorial, saying: ..WHAT THIS COUNTRY NEEDS IS MORE PAINT FOR THE OLD PLACES AND NOT SO MUCH PAINT FOR THE YOUNG I.ACES.''

A northern reader has written and asks to substitute the following:..WHAT THIS COUNTRY NEEDS IS MORE S'|RAWBERRIES IN THE RESTAURANT SHORTCAKE."

What do you think it needs. Send in you'r ideas, we will print them.

LETTING THE CAT OUT OF THE BAG

PARSON SIMPKIN BACK HOME

Parson Peter A. Simpkin, National Chaplain of Hoo-Hoo, returned to his .home in Santa Monica last week, after a several weeks tour th'rough the southern states.

The Farson established several H,oo-Hoo clubs in Texas, and Louisiana, and also offi,ciated at various concats in that section. He will remain in California for some time, meeting Secretary-Treasure,r Isherwood when he arrives in California some tim'e in Tune.

LOS ANGELES HOO-HOO DAY AT BASEBALL GAME MAY 19

About fifty members and friends attended the ball game at Washington Park, Saturday afterno,on, May 19th.

Notices had been sent out announcing that this would be known as Hoo-Hoo Day, and that reservations would be made for special seats-

The turn out was good, and the boys enjoyed a close game between Los Angeles and Seattle. Los Angeles won.

H. R ISHERWOOD TO VISIT CALIFORNIA

A ,recent communication from H. R. Isherwood. secretary treasurer of the Concatenated Order of lloo-Hoo, contains the information that he will be in Cafifornia about the first of June.

Mr. Isherwood is coming west ,on an will include the entire coast. He will

PLANS AND HAPPENINGS IN CALIFORNIA HOO-HOO LAND

LUMBERMEN TO PLAY GOLF THURISDAY JUNE 14

All California lumbermen have been invited to iake part in the third lu,mbermens Golf Tournament, that will be held at the Brentwood Country Club, Los Angeles on the morning and afternoon of Thursday, June 14Ih, under the auspices of the Los Angeles Hoo-Hoo Club.

Arrangements are in the hands of a committee of six Los Angeles _men, who are making great promises for the success of this coming affair.

T,hey announce that besides the golf play, they will arrange for a bridge tournament for the ladies, with'suitable prizes, and that in the evening, afte,r the dinner and enter. tainment, dancing will be in order until everyone has ha{ enough.

Many prizes have been donated by rarious of the retail and wholesale companies in the state, these will be awarded by a trio of judges to be selected later.

The committee is com.posed of S. E. Slade, R. Postlethwaite, W. Dixon, Berne S. Barker, T. E. Llovd-Tones and P. B. Hart.

Mr. Slade, the chairman of the committee asks that anyone intending entering, will get in touch with one of tfie committeemen immediately, so that reservations can be made. The entrys rvill be limited to 2@.

inspection go fi,rst to trip. that Portland Spokane, and later and Seattle, coming from there to San Francisco, to Los Angeles.

GreaterProfits forYOVFtt,se Hipolito

stock size.tcreens

Whatever your connection with the building industry-you will find Hipolito Stock Size Screens the best thing you put in the building. Hundreds echo that statement.

The Buttonlath Nlanufacturing Company of Los Angeles is ,one of the first lalr,ge Los Angeles concerns to turn its attention to the possibilities of foreign trade offered by the development of Los Angeles Harbor. The Buttonlath people are now completing negotiations to give them ,representation in the principal cities and islands of the O,rient.

Already one of the major industries of Los Angeles, the Buttonlath Company is planning extensive additions to its plant which will make it the largest establishment of its kind, on the Pacific Coast. The company manufactures two products, Buttonlath and Peters Wallboard.

The pro'ducts of the Buttonlath Company are uniquely suited to the methods of building construction that prevail in the Orient. During recent months there has been a steadily in,creasing flow of inquiry coming to this company from Pacific and Oriental p,oints. The excessive heat and humidity of the Orient make the Buttonlath products par= ticularly suitable in building construction.

A la'rge shipment of Buttonlath was recently made to Hirnolulu, where this material has already attained wide popularity among the building- trades. Stiveral important

BURTON ADAMS MAKES

Mr. Burton Adams, general shook sales department of the pany, spent a few days in Los

Buttonlath Company Going After Foreign Business

Buttonlathed buildings in Manila have prompted a lively interest in this material in the Philippines.

Buttonlath is a patented lathing material which takes the place of wood or metal lath in build'ing construction. Buttonlath is made of a thick layer of gypsu,m plaster compressed between sheets of tough waterproof felt. The side to which the stucco or plaster is to be applied, is perforated in the making so that the plaster center protrudes in a butr ton-like projection. These buttons provide a rigid bond and key for the applied plaster.

Buttonlath comes'in slabs of convenient size for attaching to the studding. Buttonlath has come into almost universal use in California because it is economically and quickly erected and because its solid construction eliminates the waste where plaster is applied against spaced lath. With a Buttonlath base a wall is rendered impervious to heat, moisture and soun'd. Buttonlath has the important advantage of being highly fire-resistant.

Peters Wallboard is a substantially made plaster board that comes in several convenient sizes and lends itself to anv stvle of wall treatment or a'rchitectural finish.

TRIP TO LOS ANGELES

manager of the lumber and Fruit Growers' Supply ComAngeles last week.

R. C. MERRYMAN VISITS WISCONSIN

R. C. Merryman, of Los Angeles, head of the Merryman Fruit, Land, & Lumber Company, has returried from'a business trip t,o his old home in Marinette, Wis., where for many years he operated two large white pine sawmills.

Mr. Merryman is Vice President of the Fruit Growers Supply Co., of California, which operates two large pine nrills in this state, and The Merryman Fruit, Land & Lum-

GAtIFORlI IA WII ITE

ber Co., owns a billion Humbolt County, Cal., eration.

feet of vi'rgin Redwood Timber in which they have owned for a gen-

W. E. COOPE,R STARTS EAST

Mr. \\r. E. Cooper, head of the W. E. Cooper T,umber Company of Los Angeles, has started east on a trip that will take him about six weeks. Mr. Cooper intends going through several of the hardlvood mills in southern Arkansas and will go from there to MemPhis.

From there he intends going through Wisconsin and Michigan, where he will inspect his retail yards, and will also visit some of the flooring and hardwood lumber manufactu,rers in that part of the country.

and sUGAR PIIIES

P;UL BUNYAII IATH, aheathing and lath combined in one piece. A p"tfcct bond for stucco. A solid iob of rheathing. One legc item of pAUL BUNyAN, horo or ord-tiru runbcr material to buy. Reducec cct. iill"o"tiotSi,r"I*ilTl,*r"--Yr.***.

Building lumber and Finich. Factory Ltunber. Pattern Stock. Wide clear:s and uppere for dninboards end chclving. Siding and Moldingl, Lath and Shook.

Over 2(X),O(X),(X)O feet ennurlly. Continuous ycar'rormd produc{ion

SACRAMENTO VALLEY LUMBERMAN GUESTS OF DIAMOND MATCH CO.

The mernbers of the Sacramento Valley Lumbermen's Club and their wives were the guests of the b,iamond Match Co. on Saturday, May 19, when an inspection was made of their operations at Chico and Sterling City. The visiting lumbermen assembled at 10 a. m., an.d spent the balance o'i the morning visiting the company's Millwork, Sash and Door Factory and Apiarv Department that are located at Chico. An excellent lunch was served at the Hotel Oaks, after which short talks were made by W. B. Dean, General _Manager of the Diamond Match Company's California Lumber Operations; George Cornwall, editor of the Timberman; A. B. Wastell, Manager of the California Retail Lumbermen's Association, and E. T. Robie, President

E. L. FIFIELD

Calif ornia Representative

GERLftIGER tUilBER C0lilPA]{Y of Portland, Oregon

AsEociate Manufacturera and Wholesalers ..A GOOD LIVE CONCERN''

2l Crlifornia Street Tclephone Sea Francirco, Cal. Douglir 6553

O. F. FOISOM, Special Repraentativc

of the Sacramento Valley Lumbermen's Club. Mr. Robie, in behalf of the visiting lurnbermen and their wives, in fi.tting terms -tharked the Diamond Match Company'for their wonderful hospitality and for their kindneis in extending their invitation to the Sacramento Valley Lumbermen's Club to visit their operations. After luntheon. the party left by automobile for the company's saw-miil at Sterling City, over the scenic road via Piradise, where they had an opporturity. to watch the manufacture of sugar pine l.l1mber. _The visitors were in charge of General-Minager W. B. Dean, and his assistants Messers. Brink and Wolhohen. The yard managers of the various Diamond Match Company yards were also present, so that an excellent opportunity was afforded the visiting lumbermen, to meet the personnel connected with the company's California operations.

. FINANCIAL ASSISTANCE PLEDGED RAISIN GROWERS

At a large and enthusiastic rally held by the San .Francisco Chamber of Commer'ce in the Merchants' Exchange Building on April 23 to assist the Raisin Growers of Fresno County, several lumber companies of San Francisco pledged their financial assistance to the support of this important movement. In our news item covering this meeting in the May 1 issue, through a typographical error, the. amo_unts subscribed for by the Paiific Lumber Co. and the Union Lumber Co., were in error. Each 'of these organizations, the Pacific Lumber Co. and the Union Lumber Co., pledged to take $1000 worth of stock.

LUMBERMEN CLUBS UNITE ON REDWOOD TRIP

R. F. Hammatt, secretary-manager of the California Redwood Association, announces that the Sacramento Valley Lumbermen's Club, San Joaquin Valley Lumbermen's Club,

and the Central California Lumbermen's Club, have arranged to make the trip into the Redwood Region together. Arrangements are being made to have the lumbermen assemble at "Pop" McCrea's resort above Cloverdale on Monday, June 18.

R. A. LONG VISITS SAN FRANCISCO

R. A. Long, chairman of the Board of Directors of the Long-Bell Lumber Company, Kansas City, was a recent San Francisco visitor where he spent a few days prior to his departure for the north, where he will visit the Long-Bell Lumber Compahy operations at Longview, Washington.

NEW YARD AT YUBA CITY

J. L. Nason ,has opened up a new yard at Yuba City. Mr. Nason has followed the retail lumber business for some time, and befo,re starting his new yard, was manager of the Live Oak Lumber Company, at Live Oak.

Phonc Pico 684

and

Hardwoods

Ready for Quick Shipment

M. A. C. RAIL CAR fights fire--saves camp!

Aek J. J. Donovan of the Bloedel-Donovan Millr if hc ir glad he bought thc M. A. C. Rail Car! ..Am I?,'he'll ray,..that .ci.if- ment ravcs ur jurt fifty thourand dollarr!',

When fire brokc out in thcir Alg€r (Warhington) camp, thc M. A. C. Rail Car war right on the job. .For t*o i"y. it'*.. run- back and forth, carrying a 6re extinguirhcr (a tilD gallon tank and fire pump), quclling a blaze 6rc, ctamping out rnoildcr- ing embcrr there, and finally conplcttly cxtinjui.hiog . firc thet would otherwile havc dcrtroyed thc crmp and huch valuablc tin- ber. Mr. Donovan immcdiatcly bought a recond crr for their Saxon camp!

The rpced and euc with which thir_ equiphent cu be operatcd nade it cqual to ttia emcrgcncy. h.auling camp rupplier, tolr, mi- the __spcady, eonomicrl way of ln- "percc timcs" yil'll fi;d it cbiDery, ar men about logging cups or nills.

Thc M. A. C. n*t Car is a standud gauge gaaolinc-drivm railway car. Note the specifio- tions. They rbow the cluactcr of materials used in buildins thir car. Wc mnufacture and s;ll dl- rect. For price and further infor- mation write nov to:

Skagit Steel & Iron Worlc Sedro-Woolley, Washington.

Hillyer Deutsch Edwards, Inc.

WANT AD and FOR SALE'AD DEPT.

FOR SALE_SANDER

No. 430 P. B. Yates belt sander complete chine practically new. Has not been used $400.00 f.o.b. Los Angeles. Inquire Boyd Company, Santa Barbara, California.

WANTED CAPITAL

with table. Maover 200 hours. Mill & Lumber

Exceptionally fine opporttlnity for investment in going high-cliss lum'ber business with a fine future.

"Can also use party with proper ability in the executive deoartment. wit-h investment. - Address, for appointment, Bcix T. H. iare CALIFORNIA LUMBER MERCHANT'

P[YfT00D-Ptiltls

RETAIL LUMBER YARD FOR SALE

Modern lumber yard located in a prosperous town in the Santa Clara \ralley one hundred and twenty miles from San Francisco. Well establisl'.ed business and an unusual opportunity for a good investment. Address Box X, care CALIFORNIA LUMBER MERCHANT.

RATE FOR THIS SPACE

Fruit Growers Supply Company

Manufacturerr of C,atifornia Whitc and Suglr Ptne Lumbcr

Milh at Suranvillc and Hilt' CaL

I5O,(X!O,(X)O Fect Annual Cepecity

B. W. ADAMS, Mgr. Salea Dcpt. Firct National Bank Bldg. ' San Francirco

Attractiac Photographic Plons

Album No, l. Incxpensive Homes.

(50) Extcrioru (l00) Floor Plerr, AIbum No. l. All Strr Bun3elorr. (5O) Extcriorr (100) Floor Plrn:.

Album No.3. Stucco and Brick Bungalows.

(50) Extcriorr (100) Floor Plenr.

Album No.4. (50) Illurtrationr

Two Story HomerIntcriors, Flatr, Double Bungalorr, Garagcs, Etc.

Advertising Copy. Cuts,-Slider.

Display Portcrr

Itrand Colored Mounted Photor Dcscriptivcs.

Photographic Business Cards.

Bungalow and Genje Booklets.

Creativc and Timely Direct by Mail

IJt ters, Circulars, Etc.

Own Your Own Home, Ncwspaper Campaign Pagcs.

Skctchcs and Specially Pregared I'lan r.

T8rey =Whrigbt Tumber @0.

May 12, 1923.

Lumbernen I s Service Association, Fay Building, Los Angeles, California.

Gentlenen:

It is indeed a pleasure to write you this letter to tell- you how very much we always appreciate the promptness with whioh you answer all requests, and the promptness with which the Plans are always sent. We can always depend upon having then just when we ask for them.

White writing this letter of appreciation, we might also add that the Lunbermenrs Servioe Association is the most complete Plan Service that we have. The P1ans are very conplete, and the detail work is extraordinarily fine.

The Photographs and the Suggested Floor PLans are exceptionally good, especially for the territory of California, and the Southern States. They are really typical of the Grandest State in the Union.

The New Addition in the form of the Interiors is just what we have been wanting for a long time, and is already j-n use. It is quite an addition to the Conpleteness of your Servioe. Every woman is always interested in the interior of her house and to have something to show her from actual photographs, so that she can see what other women have is a great help to us in helping her p1an. With nany thanks for having such a complete service for the use of the Retail Lumber Merchants, we are

Yours very truly,

BREY-WRIGHT LUMBER CO.

BY A. R. BREY ARB/CG

CORNEB OLIVE AND EOCXEM PORTER\/ILLE, CALIFORNIA HEADQUARTERS FOR HOMES

f,va#8ra#,aE

7,r ,"oor sqgARE, to ring true, to be genuine-that's sincerity. To give the best that is in you and to continually make that "bestr" better, that's sincerity. r In the shop you see it in the absence of "clock-watching," in the desire to make suggestions, in the pride of workrhanship-and, in the "office," the lights that are burnin g after hours, tell the story of others who are giving their "best" because they believe in their jobs. The splendid thing about sincerity is that it is passed along. It is refle&ed in the merit of the produC[, in the enthusiasm of the customer and the satisfa&ion of the dealer.

More than any material asset do we cherish the spirit of SrNcpnrrv that animates the Pratt €d Warner organization.

Ejgffi&gtrs B

Wtthoat olligating yu in an2 wa1 'Ine tti/l be glad to tetrd complete detailt of oar Prllztitizn ottr,,The gait\ett telling ryceraltict cver carried Q -(anber and Bailding Sapp$ Dealcn."

fuattwllarnerWds

DISAPPEARING

IRONING BOARD

Sbipphg llcight j5 lbs. Inscrt thc complctc framc betu ecn t*'o studs, running a casc around it, and hang thc upper door in this casc.

DISAPPEARING I BREAKF.{ST TABLE:

AND rRoNlNG ro.ln.o courtlr!, $hipping Wcight 7o lot.

lnstall as abovc. A rcal time, moneY and spacc savcr. Idcal for apartmcnts or small homcs.

BATH ROONT CABINET with Adjustablc Shelvcs and $atc Glass Mirror. Made to set in or