PIONEER-FLINTKOTE leads again with
WHITE-the new vogue in roofs for homes and business buildings. Pioneer-Flintkote leads the way again with SNOW-WHITE shingles and roll roofing.
SNOW-WHITE is now available in a variefy of shingles-Thikbut Strips, Standard Hexagonal Setabs, Standard Setabs, Standard Individuals...and also in 90# and Construction Cap Sheet Roll Roofing.
SNOW-WHITE, as developed byPioneer-Flintkote, is not onlybeautiful, permanent and non-staining, but is definitely heat-resisting.. it deflects the sun's rays, reducing inside temperatures severaldegrees. Feature Pioneer-Flintkote SNOW-WHITE Shingles and Roll-Roofing for new sales and increased profits.
The Kelly-Smith Compar.ry, Los Angeles wholesalers of lumber, announce that effective Augttst 15 their offices rvill be located at Berth 53. San Pedro, California, instead of in the Garfield Building in Los Angeles. They are n.raking this change believing that it will greatly facilitate their handling of cargo, which is a fast grorving part of their business. Located right there at the Los Angeles harbor they feel that they rvill be able to give their customers much better cargo service than ever before.
This rvill r.rot interfere with the handling of their rail business, both Douglas Fir ancl Ponderosa Pine, nor lvith their specializing in the sale of Oak and Maple flooring, of which they carry a cornplete line in Los Angeles.
J. Walter Kelly and Stuart C. Smith, rvho comprise the Kelly-Smith Company, have made steady progress in their building of a wholesale lumber business in Southern California, and they both feel that their change of location 'rvill be a decided step forward.
To impr.ove our Cargo Senrice we are moving August 15th to Berth 53, San Pedro, Calif., where we will be equipped as nevef, before to take cane of your immediate needs in Douglas Fir Dimmsion as well as mill shipments. Ve will cotitinue to specidize in rail shipments of Douglar Fir and Ponderoca Pine, and in Oak and Maple fooring. (IVe carry a complete line of foor. itg irt Los Angelee.) Tty our service at our new quartef,s.
Phone Pleasant 3123 ot San Pedro 64O4 Post Office Box 749
The R. J. M. Company, 2436 East 8tl-r Street, Los Angeles, are distributors in Southern California for Homasote, a weatherproof insulating board manufactured by the Homasote Company of Trenton, Nerv Jersey.
W. L. Rawn, president of The R. J. M. Company, says that his board combines unusual stru,ctural strength, resistance to air infiltration and definite sound-deadening qualities; that it can be stored outside just like lumber, and comes tn any commercial size up to 8 ft. x 14 ft. FIe also states that the large size sheets in u/trich it is made eliminate the necessity of the usual batten strips, thereb.y providing an ideal base for wallpaper or paint.
R. O. KENDALL
Roy O. Kendall, of Oklahoma City, Okla., a rvell knorvrr lumber and shingle commission man, lvas a recent visitor in Los Angeles and San Francisco.
P. L. DAVIDSON
P. L. Davidson, of Dallas, Texas, a specialist in selling Western lumber and shingles in North Texas territory. has been spending his vacation in California for the past couple of weeks.
Leo G. Opsahl, sales manager of The Co., Westwood, Calif., made a business in the early part of the month.
Red River Lumber trip to Los Angeles
I Three words-"perfected iolnt concealnent"-tell why the narket for Sbeetrockr ts now unlimited. This USG patentedwall and ceiliag constructioD, which ia e:clurive with USG, tcmoves thc last batticr to faet, profitable Sheetrock galegl PerI-A-Tape*, used with Receeged-Edge Sheetrockr, givee your curtomers the aaauraBce ol anrooth, reialorced jointa that can be entitely concealod by aoy decoration. Whole new marketsbroad rl€w profit opportulitiosawait the doaler who merchandiser thig brand lew fesfcd ard provad systen of ioint concealment. Your own efforts are bacledbyvigrorour USG advertisiug directly to the people you walt to reach-architectr, builders,conttactorg and conaumers-telling them olthe pctfccted joiat coucealment aade possible by PerI-A-Tape aud Recegsed-Edgre Sheetrock congtruction. Prolit by thie iucreased denand aow. There's a uearby USG mill or warehouge ready to nake imnediate delivery. Call them today I
RECESSED-EDGE SHEEISOCX cud PERF-A-T.f,PE for smooth walls with reinlorced and coucealed jointe.
TEXTONE,* The Plaetic Paiot, for atbactive tertured aurlacee.
TEXOLITE,* the new-principle paint lor colorful, diatiuctive interiorg at low cost. tI6S
REC0itlilEltD USc pEnt-A-TAPE Ailo nECESST0-ElrGE SilEErRoCl( CoilSilU0noll...THonoUGlr[Y /\ rEsrED, pnoYED Alilt P rEllrElr... lDttl F|ln iloDEnillzAil0il AllD ntPfin rrkcllbrdho-Nr"
ICESr 3OO WESr
God give us men. The time demands Strong minds, great hearts, true faith, and willing hands. Men whom the lust of office does not kill: Men whom the spoils of office cannot buy; Men who possess opinions and a will; Men who have honor; men who cannot lie; Men who can stand before a demagogue And damn his treacherous flatteries without winking; Tall men, sun-crowned, who live above the fog In public duty and in private thinking.
-J. G. Holland.The other day an American citizen and public official who, in the past several years has been far underestimated by the public generally, who has, in fact been "belittled and belied" by those who. failed to properly appraise him, stepped up about a thousand notches in the esteem of his fellow countrymen. I speak of our own little grey-haired VicePresident of these United States, Jack Garner. The way he settled that Supreme Court infamy when he got back to Washington exceeds for pure efficiency and well-directed speed anything most of us can remember.
The famous Holland poem that heads this column was inspired by watching those eight heroes of the United States Senate hold the bridge against the packing of the Supreme Court. It is said that some of the greatest oratory in Senate history was offered the world by that group of men in arraying their defense against the Court pack. It has even been said that their oratory deserves tc be favorably compared with that mighty debate of the sixties when John C. Calhoun, South Carolina's master logician, faced those Titans of logic and of speech, Clay and Webster, to say nothing of Jackson himself. An Englishman who heard those old debates wrote back to the London Times saying:
Dionne"History has no parallel. There has been nothing like it save the debates of Milton's angels."
It has often been ,"ia trl"t;; " great need arises, God raises the men to fill that need. That prophecy seems to have been proven by the uprising of those Senators when the very form of our government was threatened. The American nation must see to it that the:r splendid and courageous service be not forgotten, and that he who tries to punish them for their acts, shall himself be properly punished. Mr. Farley's threat that one of those men would sing a different tune when he comes looking for patronage should arouse the just indignation of every decent American.
It was Tennyson *n" *.*" t
"Oh well for him whose will is strongHe suffers, but he cannot suffer long, He suffers, but he cannot suffer wrong."
And some other great ;r;": whose name I cannot at this moment tongue, once said: "Never strike a sail to fear. Come into port greatly, or sail with God the seas." It was such heroic words that these members of the United Senate must have been thinking when they arrayed themselves against that coterie of strange thinkers who had theretofore been sweeping all before them.
Another great and *""U O*""can of the long ago, said: "Whenever in history the freedom of any people has been reduced, the first step in the progress of absolutism and decay has been to make them dependents upon Government favor and the public treasury." He must have been looking ahead with the mind of a prophet, then.
(Continued on Page 8)
HAT'S the way "4-Square Demonstration low maintenance expense and reasonable first cost can be built lor as little as$2,500. Now that residential building is reaching its -fall peak, 4-Square dealers are reaping better profits with this strong selling tool.
Houses' are working lor 4-Square dealers! From everywhere,4-Square dealers are writing in about this outstanding 'Weyerhaeuser service. They call it "The finest seraice u)e eoer had tD helb sell lwses."
Iast March, Weyerhaeuser announced Twelve Demonstration Houses, co-ordinating seven imfottant const:ructwn briri|l'es. These fine examples oI small houses demonstrate that houses ol long life,
The "Demonstration Flouse" Service is available to4-Square dealers.It is one oI several Weyerhaeuser profit-making services-Ieatures oI the 4-Square Dealer Franchise. use the coupon to get detailed inlormation.
Please give me complete inlomtion on Demonstration Homes, the 4-Square Dealer Franchise and 4-Square Lumbet.
Norne..-..----------
(Continued from Page 6)
Again in my scrap book, I find these words of a famods that the bill empowered this board which it likewise created Southern lawyer, long since gone to his fathers, but words to punish those who disobeyed their orders by fines and that ring clear in my mind as I look about me today: "If imprisonment? Did you know that the bill the Administrahistory teaches us anything it is that republics are short tion demanded that Congress pass provided that each perlived, and that all governments are but bubbles upon.the son employed at lower wages or higher hours than the great ocean of human history. America cries aloud today board's orders called for would constitute a separate offense for men with no selfish ambitions to serve, with knowledge, punishable by a fine of $500 or imprisonment for six with conviction, with courage, lest this America of ours, months? Did you know that under that bill, if enacted into the brightest dream that ever fired the enthusiasm of man, law, an employer of 500 men who violated a board order may soon become an unprofitable memory." could have been fined $50,000 or imprisoned for fifty years,
We found a group of such men in the United States Senate recently. And we have dire need to find mone and more of them in the problems that still face us, and in the days that are just before us.
So we are free, for the moment, from the Supreme Court change menace. Today business watches with tense interest the progress of the Wage and Hour Bill. Already the Senate has passed such a bill, considerably changed from the form in which the Administration ofrered it, but a grave piece of legislation nevertheless, creating a board and empowering that board to make and enforce laws that would give it life and death power over industry. The lower house wrestles as this is written with an effort to pass a bill different from the Senate Bill. What will happen, no man knoweth. The Senators and Congressmen from ihe South are fighting bitterly against the bill as a direct blow that would cripple the South, and sadly embarrass all industry.
Senator Pat Harriso", "; ;r":sippi, uttered the opinion of the employers of this nation when he said that one of his chief objections to the bill was because Madame Perkins would have something to do with it. Most employers would as soon have Joseph Stalin settle a labor dispute for them, as Miss Perkins. The anti-Perkins tide rises high in the country. But she stays, just the same.
It is certain that .n" ;*" "lu no.r, bilt will NOT be passed in anything like as drastic a form as the original Administration bill. But just to give you an idea of wbat it was they asked Congress to saddle us with, did you know
or both? And that, don't forget Mr. Employer, was one of
the "must" bills of the present session.
With an independen. ;n:-: Court, such a law could never have been constitutionalized. That was one great ru""on why the Supreme Court pack had to be defeated. Even with a much less drastic bill, there are many who doubt if the Supreme Court will permit Congress to make any such transfer of authority as would be given the proposed industry board. Because even the most modified form of the Law yet offered provides for a board of management with tremendous powers over industry.
But all well informed men believe that even the most modified form in which the bill has yet been offered would do untold damage to parts of the country, particularly the South, and that tremendous unemployment would immediately follow the enactment of such a law. In my own particular judgment, the day such a law went into effect, tens of thousands of small industries throughout the country would close shop for good. Even the old hard-shell Democratic Houston Post editorially declares its conviction that the passage of such a law would "bring on the worst headache the country has had since the tyrannical days of the NRA.''
rt is reported on arr" ul"a-""lnorr.r, and not denied so far as I have read, that the so-called Black-Connerly bill is in reality the Cohen-Corcoran bill, having been written for Mr. Roosevelt by the two brain-trusters now writing most of our proposed laws. Mr. Tommy Corcoran, according to The Saturday Evening Post, writes all Mr. Roosevelt's fireside chats-and admits it.
Even when piled neatly and attractively, LUMBER doesn't explain much about itself. That's the dealer's iob.
Insulite dealers have a big advantage over tte avetlge lumber dealer. Iosulite dealers sell oationally advertised prod' ucts for which a coostant demand is created. A demand not only for a single product, but for a complete wall of bal' anced construction that embodies good design, amazing srength, weathertight coDstruction and efiective insulationThe Insulite Wall of Protection.
I7hen you sell the Insulite $Vall of Protection you eell'ALL the material required for its construction. You sell the lumber. You sell the insulatioo. You sell the storm sash and double glazing for the windows. That is whY we saY you get ALL the profit when you sell the Insulite Ifall of Protection.
Builders Prefer the Insulite Wall of Protection Because It
o Pruvides grcat braclng strength.
o Provldes economiclllY balanced insulation.
o Reduces the passage of sound.
o Gualds agalmt Inflltratlon of dampness and humidltY.
o Reducescondensatlonand molsturc accumulatlon wlthln the wall.
o Provldes a qualltyr weathortlglrt wall.
o Lengthens llfe of home. @'sz.t.co.
When Charles Laird ("Charlie") Miller died on July 23rd last, there passed from the millr,vork picture in Southern California, one of its oldest, fir.rest, and most lovable characters. For "Charlie" Miller, as much as any other man. helped make the milhvork history of Southern California.
IIe was born August 26, 1864, at Winona, Nfinnesota. Had he lived another month he rvould have been seventythree years of age. His people were lumber people before him, o.ne uncle having been an officer in one of the Weyerhaeuser groups- He came to Los Angeles in 1887, in the days when most of our rnilhvork was "clobe" and the rapid transit rvas horse-drarvn. In 1894 he got a selling job with the San Pedro Lumber Company, and was stationed at various times at different distributing points in California and Arizona, and came to know every lumberman in this entire territory. About 190O he became manager of The Peoples Lumber Company, a retail concern, at Ventura.
In 1903, he and another San Pedro Lumber Company salesman named Ed Nicholson. decided to try the sas.h and door business. They got several other lumber salesmen to go in with them and organized a company, the Western Door & Sash Company, with a little plant at lSth and Main Streets in Los Angeles. The other men who joined these tu'o already mentior.red lvere George Nicholson, Ted Boye. Charles Witzell, and Charles and Dick Simpson, all n'ell known lumbermen of this district in those clays. They began u'ith a ferv doors, some empty sash, ancl boxes of glass, and they did their own glazing, and all the rest of their orvn rvork. But they got started. H. P. Dickson, of Los Angeles. who was then identified u'ith his father F. A. Dickson, and his brother W. L. Dickson, in the art glass business under the name of the Dickson Art Glass Co., remembers selline the new firm their first glass.
Thg Western Door & Sash Company began spreacling out. It moved to a location on Mission Road near rvhere the present county hospital stands, rvhere thev bought a little mill to add to their equipment and beqan actuallv nraking some milhvork. Then they moved to a locat:orr uncl.er the First Street Viaduct near the Santa Fe clepot. In 1908 they merged rvith the Carpenter & Byles Mill & I_umber Company with plant at Third and Main, and here they built a new office, and spread out some more. J. 1\{. Carpenter and E,lmer E. Byles were their nerv associates. They called the merged outfit the Pacific Sash & Door Comoany, with Charlie Miller. President, and Fxl Nicholson VicePresident and General Manager. They helcl those same titles throughout their business association from that time
on. In 1915 they had fi.nancial reverses and John Harnpton rvas receiver for a time. They organized ancl encled the re_ ceivership, and the new firm r,vas named the pacific Door & Sash Company. It prospered greatly for the next ten years and became a great power in the mills,ork industrr. of the Southwest, building a huge plant at T1-lturn, on the e<lge of Los Angeles. They bought 100 acres of ground antl placed thereon a plant that covered 25 acres all told, with seven acres under roof. When completed they considered it the most modern plant of its kind in the entire nation, and Charlie Nfiller and Ed Nicholson attained national reputations for their millwork ability and sagacity.
In 7926 they formed their final merger. With their orvn big concern as the focal point they aclded to their organization eight other millwork concerns located in Los Angeles, Long Beach, Burbank, and Pasadena, all under the name of the Pacific Door & Sash Company.
It was capitalized for more than three million dollars. They bought a big building in Hollyu'ood and macle it their general offices. Charlie \Iiller continued as presiclent. The big concern started just as the builcling clepression came on, and early in the depression it went into the hands of its creditors. About five years ago Mr. Miller ceased his actite participation iu the affairs of the concern. The firm reorganized a year ago and is again a going concern.
Once a man of considerable r,vealth and al*.ar.s g.enerous rvith the goods the Lord gave him, Charlie \Iiller in his old age went back to working for wages. But he took u,ith him through those days and likewise to the grave the respect, the love, and the complete good-will of all of the multitude who knew him. That legacy of devotion which his kindly and g'enerous heart won for him throughout his long and active life, was his to the end; is his today. AncI that's a rvhole lot,
Chicago, Ill.-Chicago grain experts predict that tlre United States rvlil reap a grain crop of 4,813,000,000 bushels of the major grains-wheat, corn, oats, ancl rye-this 1,ear, as compared with 2,964,VJ0,U$ bushels last 1,ear. At current market prices this r,vould bring $3,114,7ffi,W. The divided forecast is lor 2,771.000,000 bushels of corn, 841.000,000 bushels of rvheat, 1,149,000.000 brrshels of oats. an<l 52,000.000 bushels of rye.
Los Angeles, Calif.
f fERE'S a way to get additiohal .f], p.ofitable volume -on insulating board. Sell the new insulation that also gives customers the advantage of fac[ory-applied color-Armstrong's Temlok De Luxe!
Dealers everyv'here say that Temlok De Luxe sells on sight. Owners are quick to appreciate its smooth surfaie, factory-finished in white, ash. cream, coral, green, and walnut. They like the economy of Temlok that gives them efficient insulation' colorful decoration, and noise-quieting in one material, at no extra cost.
Temlok De Luxe Interior Finishes are ideal for either remodeling or new construction-for commercial buildings or residences. In whatever form it is used-board, plank, panel, tileTemlok is easily and quickly cemented in place with Armstrong's Temlok
Adhesives. Gives a smooth, even finish, in a wide variety of decorative effects.
Armstrong's plan of wholesaler distribution assures quick delivery. It enables you to carry small inventories and still fill larEe orders promptly. To get the full details use the coupon at the right.
And this same decoratiae aalue can help you win profrtable neu) business
A friend took Groucho Marx to a Spiritualistic seance. The mystic medium was a lady, and her husband was the master of ceremonies of the demonstration, which was attended by about a dozen devotees. The mystic went into her trance. Questions were called for, and several of those present asked questions about friends or loved ones who
f am pleased to be able to tell you that we have had good results from our advertising in The California Lumber Merchant
W. K. Haley, Haley Bros., Santa Monica, Calif.
had passed on, and the medium answered them apparently with much satisfaction.
"flas anyone else a question to ask the lady?" asked the manager.
"I've got one she can't answer," said Groucho Marx.
"What is your question?" asked the manager.
"\fhat is the capital of North Dakota?" asked Groucho.
Dee Essey of the Los Angeles office of Elliott Ilay Sales Co. and Lloyd Harris of the Oakland ofifice are on a visit to the Elliott Bay NIill Company's plant at Seattle. While in the Northr,r'est they are taking time out to do some sightseeing. They are accompanied by their wives and N[r. Essley's daughter, Dorothy, and expect to be back by August 22.
Ccrlavercrs White portlcrnd cement is a true portlcrnd cement, mcrnulactured in cl Calilornia mill equipped with the most up-to-dcrte mcrchinery lor the manulcrcture ol white cement.
It exceeds by c wide mcugin the specilicqtions oI the Americqn Society ol Testing Mcrtericls; it is non-stcining, crnd is oI cr lcsting white color. It is crpproved lor use by building officicls oI municipcrlities, the Stcrte oI Ccrliforniq, cnd the Federal Government.
Mcny excrmples ol its use cre to be lound on the Pccific Coast where it hcs been utilized in the exterior {inish oI stucco, concrete or mqsonrlr structures whether in new work or in modernizqtion.
The Only White Cement Produced On The Cocrst
OU*.s At?rcKErfuK orsPJ\Y ouTsrE oFFtcE El o*ro, SAL€S S+IEET. Fnos MANYoRtrRS FOR hCKET?ACK. llAvE co!,lE n, WIT+{OUT ANY REAL SELLIUE EFFORT.
5.\uouo*t
wHAt t^ot LDtlAPflEt', tF CAMPAIGN WERE PUT BEflIilO RESOLVES TO Fh,D ouT.
4o*r*,
#ry
l9ur.ts ADVEEnsr.lc " ttl Loc4l r< NEWSPAPEE >s {Nxd$ 'tru
flwato ro MrLL FOR TOUFTfl OR,DER op Prcrer PAcKs.
CI6AEAND
U?/i//, \ ?/ar. szn4r"+tz trcEft;;;f a"rz7/& 2gqaP/ZJP.-/ llr s&.lr^Y s ra,-,.. I
CoNteupHrEs P; ERoU'fl,TURE
-u,k{
C. W. Pinkerton, of Whittier, has concluded the r,erl' able u'ork he has been doing for the California Retail Lumbertnen's Association in legislative matters, and on Attgust first he accepted the position of manager of the Institute of Woodrvorking Manufacturers, succeecling E. W. Edwards, resigned. He is located in the offices of the Institute on the seventh floor of the Fa1' Builcling. Los Anqeles.
During luly, 1937, Los Angeles issued 2.709 permits for building, estimatecl r.alne of $4,4ffi,785, as compared u'ith 2,715 and $6,030,618 for Jull' of last year. In June, 1937, the permits numbered 2,947, ralte $5,494,371. In Julv there rvere 591 permits for cln'ellings and apartlnellts costirrg $3,0e7,s70.
Deat Mr. Retail & Wholesale Dealer:
My l) years continuous experience in selling CALIFORNIA SUGAR & PONDEROSA PINE in Southern California, has developed a complete undersranding of local needs, and a thorough knowledge of the many mills supplying the territory. Why not use this hard-earned experience to your advantage?
MY SUGGESTION IS_ that you specify your SUGAR or PONDEROSA PINE be shipped ftom:
KESTERSON LUMBER CORP., Klamath Falls, Ore..
FEATHER RIVER LUMBER CO., Deleker, Calif.
S'STAYNE LUMBER CO., Oroville, Calif.
-and be assured of receiving the best in Manufacture, Texture, Grade, and Service.
The "Wolmanized*" mark on the lumber you sell certifies three things:
1. Protection with a treatment that has 30 years' record of reliable results.
2. Protection by proper, scientific handling during treatment.
3. Protection to your profit.
Wolmanizing is a process of forcing Wolman Salts* into lumber under great pressure. These salts absolutely prevent decay and termite damage. Yet Wolmanized lumber has all the advantages of ordinary wood. Clean, odorless, and noncorrosive, it can be nailed and painted and stained. The treatment also makes the lumber slightly fireretardant.
Protection to your profit comes from the fact that Wolmanized lumber is sold only through regular trade channels. Leading producers carry stocks, so you can obtain straight or mixed carloads. Any lumber en route to you may be treated economically at a conveniently located plant.
Selling Wolmanized lumber helps you get new business. Ask us for details about the ways aggressive dealers are using it as a selling point, for their yards. AMERICAN LUMBER & TREATING COMPANY, 1405 Old Colony Building, Chicago.
Los Angeles: 1031 $uth Broadway, Ptosptect 5558 San Francr'sco: 716 New Mont(omery St., Suttet 1225
*Registered Trade-Mark.
3ll Financial Center Bldg., Los Angeles
Yours For a Prosperous Season, Phone TR. 9821
Not long ago an Eastern lumber specialist visiting in Southern California was taken to a home in u'hich he sarv upon the floor a wood covering that was decidedly and distinctly different from any wood he had ever seen. He rvas told that it was one of the Philippine hardwoods, called GUTJO.
The visitor examined it for a long time in undisguisecl vvonderment. "That," he finally said, "is the most beautiful r,vood I have ever seen laid upon a floor; or almost anywhere else, for that matter."
It is thus that Guijo impresses the rvood lover rvhen he sees it properly finished and laid. It is o.ne of the lesser knorvn Philippine woods, yet is to be had in commercial quantities at the present time. Not only is it beautiful as to color and grain and finish-taking ability, but it is particularly dense and hard, thus making a wonderful floor,
One of the handsomest retail lumber offices in the Southland is being finished at the present time by the retail lumber firm of Lounsberry & Harris. at their yard at 6641 Santa Mo,nica Boulevard, iu Los Angeles. u'hich is managecl by Paul Hill.
L,ocated inside a fire zone. the building is built of tile and concrete, with concrete floors. There u'ill be three private offices, all of thern finished in detailecl Redwood of very handsome design. and each of the three will be finishecl differently. The rear of the big outer office n,ill be u'al1ed with Weyerhaeuser knotty pi.ne, and the front portion .rvill be u'alled with knotty Red Cedar panels, a new proclrrct being distributed by U. S. Plywood. All the ceilings, and dropping one foot dorvn the walls, u'ill be covered rvith FirTex insulating boar<l. Various of their rvood specialties rvill be used in the counters and other parts of the interior. It rvill be a swell iob vuhen finished about September 1st.
or stair stepping. The average man, seeing it on a floor for the first time, hesitates to walk upon it on account of its unusual beauty.
The accompanying picture is that of a room in the home of J. W. NIcLeod, in Los Angeles. Mr. Mcleod is with Cadu'allader-Gibson Company, Inc., and he built his home last year, using in its interior decorations many of the handsomest of the Philippine u'oods. In the room shorvn t1'^ floorirrq is Ciuiio p:,rrkirrs. I l/16 by 91/+ and llla Every visitor is unstinted in his admiration of this wonderful floor. The walls of this room are done r,vith panels, battens, and raisecl mouldings made from Bataan, Cadrvalllader's trade name for their Philippine Mahogany. NIr. McLeod's entire home is a splendid example of the use of Philippine hardwoods at their best.
Complete stock on hand of
guararltee -
The grade marking campaign that has been and is being waged by the retail lumbermen of Los Angeles through their Lumber & Allied Products Institute, is winning national recognition as "the best." To have furnished "the best demonstration of the value of lumber grade marking in the entire United States" is some high attainment. Yet that's what the manager of the West Coast Lumbermen's Association told an eastern lumberman the other day.
Dwight Hinckley, outstanding lumberman of Cincinnati, rvrote Col. Greeley, of Seattle, and asked about ways and means for promoting the use of better lumber. The Colonel wrote back, and the following is an excerpt from his letter:
"I believe the best demonstration of the value of lumber grade marking in the entire United States is in Los Angeles, California. This has been under way since 1930. At that time, to assist the more progressive Los Angeles dealers in correcting a bad situation of grade substitution and jerry building, the West Coast Lumbermen's Association licensed responsible wholesale and retail yards in Southern California to use our official trade and grade marks. This was done under the supervision <lf our resident inspectors.
"The matter has grou'n from that starting point, due to the energetic and agressive backing of the Lumber and Allied Products Institute of Los Angeles and the support of the large, well established wholesalers. Today, probably 7O% of all the Douglas Fir construction lumber used in Los Angeles is grade marked, either by the sarvmill or a
local distributor. And a large, influential group of retail yards rvill not sell Douglas Fir construction lumber without the grade mark.
"Involved in this, of course, is a long story of gradually correcting unethical competition in distribution and overcoming many phases of jerry building.
"I commend to your Committee a careful study of the history of lumber grade marking in Los Angeles."
No wonder the enthusiasm of the L. A. P. I. on the subject of grade mark advertising runs high. The campaign has gathered momentum with each season. The copy has always been live and attractive, something the prospective builder will get something out of. Not an easy thing to do. The newspapers have taken a definite interest in the canrpaign and furnished splendid assistance through the nervs and editorial columns. It is a mighty respectable and successful trade promotion effort. The L. A. P. I. is rightfully proud. George Lounsberry is president. Ken Smith is manager. The job is done through the L. A. P. I. offices in the Fay Building.
Announcement rvas made in San Francisco or1 July 30 by both the Waterfront Employers' Association of the Pacific Coast and the International Longshoremen's Association that the Pacific Coast longshore agreement. which expires September 30, l'ill be reneu'ed for another 1'ear.
7th Floor. Alaska-Commercial Bldg., 3lO Sansome Street, San Francisco
AGBNTS
Ancdcrn Milt Co.
Hoquirn Lunbcr & Shinglo Co.
Hulbcrt Mill Co.
Vilhpr Hr6or Luob.r MilL
LOS ANGELES
6tO Bo.!d of Tndc Bldg;
Abcrdoen, \VrrL Trinided Hosuirn, verh. Ilff:,itA*
Abodr* W'h. Dorothy Crhlll . Reynond, ferh. i.tj$,ffi
Brench O6ccr:
SEATTLE
Nationel Brnl of Coomclcc Bldg.
SItsAMBRS
Annic Chrirtcnron
Edvin Chrilcelro!
Cadrcrinc G. Suddca
Elcanor Chritcnroo
Cherler Ctrirtrnrol
PlORTLAND
2OO Hcnry Bldg.
DtsfRBuToRS OF
SELLING IHE PRODUCIS OF
Th. MGGhli Rlw Lsnbar Cryry McGtarl, Celtcrb
Sbdb-Ct rh. Cmpry, Lhltod Fat Fnrc.a Oltrtt
Th. Shgvlh-Hhc Copuy BGod, Orca6
Rcg. U. S. Prr. Of. EXECUTIIYE OPFTCE
L Flr.t Nrtlcrl llr Lb. Bdldl3 MINNEAPOLIS, MINNESOTA DISTRICT 3ALE3 OFFICES: NEW YORK CTIICAGO
lZ)6 Grrtbrr Bldr, ltdl LeSrtlc-Wactccr Bt&. l[obut l-9117 Telephme Ccatnt
SPECIES NORTHERN (Genulnc) VHITE PINE .PINUS STROBUS) NORVAY OR RED PINE (PINUS RESINOSA)
PONEEROSA PINE (PINUS PONDEROSA)
SUGAR (Gcnrlnr Vhltr) PINE (PINUS I,AMBERTTANA)
The extraordinarily high quality of the SNIDBR BRAND OF RBD CEDAR SHINGLES ir well worrt a higher price. Snider rhi"gle" are nanufactured to Eroet the denrand for .TI{E BEST ROOF MY MONBY CAN BUY.' To fulfill that demand cost! nron€y-only eelect clore.grained high altitude red cedar ir cut; every ctep of manufacturing is clocely ruper. viced; only exact grades are rhipped.
ShOW SNIDER BRAND OF RED CEDAR SHINGLES to your culto[rerr. Explain that thege rhingles mean a durable, trotrble-free roof that in every ehingle he'o getting his full money's worth. All sizes and gadeo of rhingler, also NuCut Shakes.
Under date of July 31st, E. C. Parker, of Los Angeles, president of the California Retail Lumbermen's Association, issued the third of a series of very interesting and practical letters concerning the mechanics of retail lumbering in California. His first letter was dated May, 1937, which gave actual statistics to show that the average retail lumber price in California in L937 rvas LESS than a twentyyear average. In June he sent the second letter giving actual wage statistics, showing that in 1937 the lumbermen's labor expense is about 24% }{IGHER than a twentyyear average.
This latest letter presents actual statistics to show that the GROSS margin of profit on lumber sales at retail in L937 is LOWER than the twenty year average. Explaining how he arrived at his conclusions, Mr. Parker says:
"As we have stated before, the lumber industry does not have available combined statistics for the state, and we have been obliged therefore to take statistics applicable to Metropolitan Los Angeles, but we feel that they will show the trend for most of the state. For twenty years the writer has been recording month by month the average ex-vessel price and the average "going" sales price on representative Iumber items. For purposes of this ar.ralysis we have taken the ex-vessel price ol 2x4 16'No. l Com D.F. SIE as being representative of Common Douglas Fir and have added the cost of wharfage and hand.ling, freight or cartage to Los Angeles, and labor piling into the pile, and then have taken
I There's not much proit in relliog the taw lunber that goes into hand-made, nailedtogether, make-shift kitcheo frrrniture...lumber which arl dealer caa furnish.
BIJI there's reel ptoig zn d a happy cus. tomer, every ti-e you sell PEERLESS Built-in Furniture. So write today for irterestiog details of how PEERLESS will increase your busrness aoo your profts.
the average "going" price at which this item 'n'as sold F. O.B. the pile. The sale's price divided into the difference between the "on the pile" cost and the sale's price would give the per cent of gross profit on sales. \\re have used 1x12 B&B KD DF S4S & Sanded as representative of finish and have added to the Rough ex-vessel price tl.re cost to lay down in pile at Los Angeles; 1x4 B&B VG DF Flooring [as been used as representative of Flooring & Ceiling with the proper amount added to ex-vessel price for cost in pile at L. A. ;2x6 16' No. 2 Com Ro Rr,vd as representative of Redwood Com with the proper amount added to exvessel price for cost in pile at L. A.; and 2x6 Clr Hrt Rlrcl S4S as representative of Redlvood Clears rvith the proper
Get complete information about the plan that is increasing the profits of hundreds of dealers. A plan based on the 10 points of superiority of "the country's most complete line'of doors" *d u tul"t policy that ahords BIG oppor' tunities.
More WOCO and LAMINEX Doors have been sold than any other single make.
amount added to ex-vessel price for cost milled & dry in pile at L. A. In arriving at the average Gross profit for the 20 years and for each 6 month period, tl-re influence or weight of each item averaged is proportioned in accordance rvith its relative importance. After analyzing one hundred million feet of actual sales, lve gave Common Douglas Fir an influence or weight of 8A%, Douglas Fir Finish 7/o, Douglas Fir Flooring and Ceiling 5%, Common Redu'ood 5%, and Clear Redwood 3%. The percentage of Gross profit for twenty years was arrived at ancl called 100% on the chart, then the percentage of Gross profit for each six month periocl rvas arrived at and charted in accordance s'ith its percentage oI the twenty year average."
Then follor.vs trvo cl.rarts s'hich demonstrate clearly and undoubtedly the truth of Mr. Parker's statement that the gross profit for the year thus far in 1937 1s LESS than it n-as for a trventy )'ear average. Nfr. Parker's letter then concludes :
"The charts shorvn in this letter only bear out what t'e l.rave stated in our previous letters of N{a_t' 19 and June 30 and are further borne ont by actual book records that the gross margin of profit on the goods solcl bv lumbermen in 1937 is somewhat less tl-ran a tlr.enty I'ear average. This is in spite of the fact that the most important factors of cost and expense to lumbermen such as Fecleral aud $1a1s income taxes, Capital Stock tax, Citi- & County property taxes, Olcl Age pension and unemplovment taxes, sales taxes, City licenses, \\'ag'es, salaries, and general expenses
of all kinds are higher than a trventy year average. Everl lumberman knows aside from the high level of taxes, wag'es, salaries, and general expense items that the amount of office detail necessary to compile the various tax and other such reports, and the amount of expense necessary to give the extravagant "service" to customers, is very much higher than a twenty year level. Apparently rvith the gross margin of profit the same or less than a twenty year average and with the cost of doing business higher than a tr,r,'enty year average, the only hope for lumbermen is for there to be an abnormal volume of business. How often and horv long do Iumberrnen enjoy an abnormal volume of business?
"Is there nothing that can be done to correct the conclitior.r in our industry?"
A cornplete stock of air-seasoned or kilndried shingles ready for irnrnediate delivery.
I It is integrally waterproofed-then 'further protected against moisture by a continuous surface coating of spec;al asphah-and additionally seahd against vapor on the framework side by a bright ahtminum compound!
ll Original Celotex insulating value a is maintained because the seals are all on the surface!
lS*onger and stifer-proildes t far greater brucing strength than ercr before!
I Has the same thickness as yood 7 sheathing-25 / 32" !
I Marked f or nailing to assure t Propn application and fast insulktion-fts t;ght and stops vind infltation!
( Protected against tetmites and dry v rot by the patented Faox Process !
7 It k backed by the Celotex Wit- t ten Guarantee*!
*The Celolex Writlen LiJe-of-Building Guarantee, when issued, appties onll, within lhe bound.aries of Conlinental United States.
The California Redwood industry is fortunate in having executives of exceptional .keenness rvhose ability is based on practical experience. A good example of a man with these qualities, plus a lot of enthusiasm, is Edward Lowe Green, vice-president in charge of sales for the Union Lumber Company, San Francisco, manufacturers of the famous Noyo Brand Redwood.
Born in the lumber atmosphere of Aberdeen, \,Vashington, with a family background of lumber manufacturing in Washington and Michigan, it was most natural that he should choose this business as a career.
His grandfather, A. D. Wood, in association rvith the well-known Blodgett family, operated a mill at Muskegon, Michigan, before coming to the Pacific Coast. Mr. Wood arrived at Aberdeen during 1885 and built the second sarvmill to be constructed at Grays Harbor.
Mr. Green went to school in Aberdeen and completed his schooling in Los Angeles. Soon thereafter he started in the lumber business and worked in various departments, including the woods. Since 1920 he has been with the Union Lumber Company where his well rounded experience has been gained in the woods, in the mill and in sales. Before coming to San Francisco he was in turn assistant manager of the Company's Mendocino operations and superintendent of the big Fort Bragg plant, thus securing a thorough acquaintance with the operating end of the business.
Upon the death of Harold Plummer in 1935 he was called to the San Francisco Office and took up the task of directing the lJnion's far flung sales org-anization. In this position his complete knowledge of Redwood, his keen judgment, his enthusiasm and his ready wit have made his administration outstandingly successful and have brought him the hearty cooperation and friendship of his entire organization. Ed Green, as he is afiectionately called by his many friends, is one of the best known and best liked of the younger executives.
In 1931 he married the gracious and charming Eleanor Broemmel of San Francisco. They have one daughter, Patsy, who, even at the tender age of three, seems to have inherited a great deal of her father's pep and energy.
At school he played a splendid game of football and today is an ardent, dyed-in-the-wool fan. He is a strong California booster-many times to his financial disadvantage. When the football season is closed he plays golf for recreation.
SOFT PONDEROSA rnd SUGAR PINE
LUMBER . MOULDINGS - CUT STOCK
PLY\(/OOD and \(ALLBOARD
Straight or mixed cars of lumber and plywood products manufactured at one point.
In l-os Angeles, L. C. L. Wholesale Watehouse Service WESTERN
Get the co,nfidence of the public and you will have no difficulty in getting therr patronage. Inspire your whole force with the right spirit of service I encourage every sign of the true spirit. So display and advertise your wares that customers shall buy with understanding. Treat them as guests when they come and when they go, whether or not they buy.
Give them all that can be given fairly, on the principle that to him that giveth shall be given. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper as a natural process.-I{. Gordon Selfridge.
Country Constable-"Pardon, Miss, but swimming is not allowed in this lake."
City Flappsl-"\ /try didn't you tell me before I undressed ?"
Country Constable-"There ain't no law against undressittg."
The man who has not anything to boast about but his illustrious ancestors is like a potato-the only good thing belonging to him is underground.
-Sir Thomas Overbury.
Film Director: "Now, you rush to the bridge, climb the parapet, and plunge into the icy water below."
Actor: "But, I can't swim."
Director: "That doesn't matter-it won't show."
An executive who is a great believer in efficiency hung up a sign in his omce one day last week. It said, ,,Do It Now." Within 24 hours the cashier had bolted with the contents of the safe, the stenographer eloped with his eld-
est son, the office boy threw tric fan, and the whole office day.
the ink bottle into the elecforce struck for a six-hour
For each and every joyfu,l thing, For twilight swallows on the wing, For all that nest and all that sing,-
For fountains cool that laugh and leap, For rivers running to the deep, For happy, care-forgetting sleep,-
For stars that pierce the sombre dark, For morn, awaking with the lark, For life new-stirring 'neath the bark,-
For sunshine and the blessed rain, For budding grove and blossomy lane, For the sweet silence of the plain,-
For bounty springing from the sod, For every step of beauty trod,For each dear gift of joy, thank God!
SHE NEEDN'T WORRY !
"Brethren and sistren, when de las' day arrives dere shall be weepin' an' gnashin' of teeth."
"Oh, Lordy !"
"Sister Mandy, what ails you?"
"I ain't got no teeth."
"Teeth will be furnished," added the parson.
To write well is to think well, to feel well, and to render well; it is to possess at once intellect, soul and taste. -Buffon.
For seventeen years Stanford University has entertained for one week each stlmmer the Western Conference for Commercial and Trade Executives. This year it was July 25th to 3oth, was largely attended, ancl was a great success from every standpoint. Included in the features was an informal talk for more than an hour, the gist of the speech being entirely "off the record', for Ex_presi_
dent Herbert Hoover. He cliscussed, it is reportecl, our entire economic situation.
On the program were; Dr. Thorr-ras Nixon Carver, pro_ fessor of Political Economy, Harvard University; George H. Davis, President of the U. S. Chamber of Commerce; Paul Eliel, Director Division of Industrial Relations, Stan_ ford IJniversity; A. C. Galbraitl.r, Vice-president of Union Oil Company, in charge of industrial relations; Byron C. Hanna, Los Angeles, President Los Angeles Chamber of Commerce; E. E. Hoagland, President, Wholesale Tobacco Dealers Bureau, Southern Califoruia i John W. Horvell, President, Sar.r Francisco Chamber of Commerce; Hugh J. Jackson, Dean, Graduate School of l3usiness, Stanfoid University; W. C. Mullendore, Executive Vice_presiclent, Southern California Edison Company; James N{ussatti, Executive Secretary, California Taxpayers Association; John F. Shelley, President, San Francisco Labor Council; Thomas Christy, Executive Vice-presiclent, Seattle Cham_ ber of Commerce.
Ten million sales calls are being made for Philippine Mahogany dealers thls year bv advertisements of the Philippine Mihosanv Manufacturers' Import Associaiion, hc. T"he.e advertisements-appearing in Ieading maga. zines such as American Home. Architectuinl Forum, American Build.er, Yachting-pave the way for your own sales efiorts.
Vz.rin {oy illastrated, descriptioe boohlet to philipp in e Mahogany Matzfac ta iers' I mbort Assoc ia t iin, lll Vest Seoenth Street, Los Angeles, California.
The following are some of the major subjects discussecl by authorities on each: Employer-employe relations; tracle associations, their economic significance ; re-educating the public o' the importar.rce of enterprise; an industrial relations program; objects and activities of trade associations; hor,v associations can become more effective: unfair trade practices, etc.
The lumber industry of California was represented in the entire week's classes by George Lotrnsberry, president, and Kenneth Smith, Secretary, of the Lumber & Allied products Institute, of Los Angeles.
Bates Smith, of the Los Angeles office oi MacDonalcl & Harrington, attended the annual high-jinks at the Bohemian Grove in the Redrvoods, and from there r,vent to the North_ west to call on the firm's sawn.rill connections. He expectecl to be back in Los Angeles about August 14.
On the market editorial page is the following advice offered to every retailer, wholesaler, and manufacturer of lumber: "DON'T SELL ANYTHING AT ANY TIMF TO ANYBODY THAT DOESN'T BRING YOU A REASONABLE PROFIT.''
**>F
A leading editorial is entitled "Making Good Neighbors of Lumber Folks."
The directors of the at,r-tr" Retail Lumbermen's Association met with the Secretaries of local lumber clubs at Santa Barbara August 6th, to lay plans for the state annual in November, there being present: Paul Hallingby and E. D. Tennant, Los Angeles; Elmore King, Bakersfield; R. F. Wells, Turlock; I. L. Ott, Verne Whitson, and E. Steffensen, Santa Ana; Francis E. Boyd, Santa Barbara; W. R. Vanderwood, Glendale; A. D. White, Riverside; G. N. Schwartz and A. E. Fickling, Long Beach; O. H. Maatsch, Glendale; R. Cameron, Palo Alto; C. W. Pinkerton, Whittier; J. E. Neighbor, Oakland; Chas. Curran, Pomona; C. E. Bonestel, Ventura; P. M. P. Merner, Palo Alto; Jessie E. Fraser, San Francisco; R. D. Mundell, San Bernardino; Stephen \Mestover, Alhambra. The Alexan-
Now Trcatcd and Stoclccd at Our Lotrg Bcach Plant for Immcdiate Detivcry to Lumber Dealen
Buy rtBAXCOtt for Service
Propt Alpncatr lm ur rtocL Excbure
dria Hotel, Los Angeles, lvas selected as the cotlvention headquarters.
Report of the meeting of the directors of the National Lumber Manufacturers Association which was held August lst,2nd, and 3rd, in San Francisco. H. B. Hewes was chairman of one of the sessions. C. Stowell Smith took a party of visitors around several of the California Pine mills.
A picture and personar lr.J"rl-ot "Bobby" Burns, of the Western Hardrvood Company, of Los Angeles, rvas one of the features. >1. >F *
An advertisement of the West Coast Lumber Trade Extension Bureau, of Seattle, invites visiting lumber folks in the Pacific territory, to visit the city of Tacoma, rvith its big mills, big trees, logging camps, and mountain scenery. **rF
Weyerhaeuser announces its big nelv sawmill at Lewiston, Idaho, is completed and ready to start operations.
,lrt*
A delegation of California retail lumbermen are preparing to go to Tacoma to attend the annual convention of the
Our plant supplied the
decking for this superb yacht, because only the best obtainable goes into these boats. This same type of wood is necessary for the best Venetian Blinds, factory and warehouse foors.
ALSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALIF., YARD
Ercludve Selcr Agpat ia California for WEST GIOAET WOOID PNESENVING GIO.
For
National Retail Lumber Dealers Association, August 2227.
The orange e.tt ru*u]r;"': crub herd a night session August 2nd in the Ontario Hotel, in Ontario, with Dee C. Essley as master of .Ceremonies, and Jack Dionne speaker of the evening'
White Brothers of San Francisco, announce a horse shoe pitching tournament for all their employes with a loving cup for the winner.
The good qualities ", ;..*t" Hemlock are enumeratecl in a booklet issued by the West Coast Lumber Trade Extension Bureau. :f)trt
George J. Osgood, of Tacoma, Washington, president of the Wheeler-Osgood Company, is visiting his son Bob Os_ good in Los Angeles.
A prediction that end-matching softrvood lumber will do much to improve the softwood lumber industry, is made in a special article on that subject.
The l\Iilhvort tr,rtitutJ oi al,,ror"ia closed its annual meeting at Long Beach, luly Dth. A vote of thanks was given Jack Dionne for speaking at both business and social sessions.
The annual lumber golf tournament at Tacoma, Washington, was held July 29th, with 115 lumberbermen participating. H. M. Balcom. of Seattle, was winner.
J. H. Plunkett of the Pioneer Paper Company, Los Angeles, announces a number of new products of their big plant'
A picture of R. E. "Bob" Caldwell, of the Little River Redwood Company, of San Francisco, adorns one of the Pages'
Francis Nicholson, son of Ed A. Nicholson, has joined his father's company, the Pacific Door & Sash Company, as Publicity Manager.
A two page article is devoted to the merits and uses of redwood block floors, just norv a rage in industrial Los Angeles.
Mr. and Mrs. Carl H. Kuhl, of Portland, Ore., are receiving congratulations on the birth of a daughter, Janet Eleanor, on July 17.
Mr. Kuhl is president of the Carl H. Kuhl Lumber Company.
Frank Osgood, Osgood Lumber Co.. Bell, Calif., spent his vacation at Big Bear Lake.
This airplane view conveys rone idea of the size and ertent of our plant-with the largest capacity, namely, 47 M pet hour, of any car-and-cargo mill in Oregon. Cargo and rail shipments of Soft Otd Growth Yellow Douglas Fir and Sitka Spruce. Weekly railingr to California ports; packaged lumber stowed even lengthr and widthg. California lumbermen are e.rpecially invited to virit our operationr when motoring North thic cumnet via the Coart Highway. Toledo ic jurt 9 miler eaet of the Coect Highway io dircct rqrte to Portland-as& for Dean Johnron or Bob Richardron.
When Floyd Dernier, of Los Angeles, cliecl, his sister, NIiss Eda NI. Dernier, who had been associated 'r'r'ith him in his Lumbermen's Service Association for many years furnishing plans and plan books and plan service to the retail dealers of California and Arizona, took over the business. A good busilless \\'oman and a fine plan book worker, I\Iiss Dernier calls her business the E. M. Dernier Service Bureau, located at 3-143 F'ourth Avenue, Los Angeles.
She has just put a new plan book on the market, calling it "Distinctive Moderrl Homes." It is a printed book, 48 pages on heavy enamel paper, and coutaining 39 home pictures and floor plans, and building instructions of general character. I\{iss Dernier offers for sale cletailed plans and specifications of each of these homes.
Many businessrlen fail to distinguish betu'een the Fair Trade Act and the lJnfair Practices Act of California. They are entirely different pieces of legislation, and function in entirely different rvays.
Fresno, Aug. 1.-Fresno's construction record for the current year passed the $2,0@,000 mark today rvhen buildirrg permits issued during July, totaling $327,479, brought the total Ior the first seven months ol 1937 up to $2,159,3l9,an increase of $833,245 over the same period in 1936.
Fills a definite need in the construction or renovation of a building 01 a home where conv enience, service and cost ale prerequisites.
President E. C. Parker, of the California Retail Lumbermen's Association, announces that the general office of the organization is now located at 715 F. P. Fay Building, in Los Angeles, Third and Hill. The telephone nurnber is MUtual 3618.
The Southern Division of the Association has macle an arrangement with the Lumber & Allied Products Institute of Los Angeles whereby the L. A. P. I. is to furnish such service of its personnel as may be needed for its efficient operation. Tl.re personnel of the L. A. P. I. is to carry out the policies and instructions of the directors of the Southern Division.
Ross Blanchard, Blanchard Lumber Co., North Hollywood, and Mrs. Blanchard, returned recently from a 4,000mile automobile tour which included visits to Salt Lake City, Zion \ational Park, Yellorvstone National park. Seattle, Tacoma and Portland.
Shattuck-Rugg succeeded by the and Geo. J. Eyer
Lumber Co., Uplancl, W. F. Rugg Lumber are proprietors.
Calif., have been Co. \\:. F. Rugg
Our well assorted stocks, our well knovyn dealer policy and our central location guarantee the kind of SERVICE you demand.
For remodeling and modernizing they are red economy.
Mr. A. D. Davis, of the L. A. P. I. {orces, has been designated as contact man and office manager for members, directors, ancl secretaries of the Southern Division. He will also act as assistant to President Parker in keeping the records of the State Association. All communications should be addressed to California Retail Lumbermen's Association, 715 F. P. Fay Building.
President Parker contemplates calling a meeting of all directors and secretaries to a state-wide meeting to be held probably at Bakersfield the latter part of August, the date yet to be set.
H. D. Crockett has solcl his lumber yard at 1@ E. Florence Avenue, Los Angeles, to F. B. I\{cEntire, who is continuing its operation under the name of the McEntire Lumber & Wrecking Company.
HOOVER VISITS NORTH
"Gus" Hoover, of Los Angeles, spent a lveek in Northern California, visiting the mills of The Pacific Lumber Company, at Scotia, and their offices and those of WendlingNathan Co.. at San Francisco.
955967 sorrrE ALAMEDA STREET
cr.57
Stetion IS
Twelve leaders in the San Francisco bay district lumber industry have accepted appointment to the Lumber Industry Participation sub-committee of the Golden Gate International Exposition for 1939. Dwight O'Dell of the California Redwood Association is chairman of the group.
Members of the committee will serve under the general direction of Ted Higgins, chairman of the Exposition Promotion Committee, seeking to promote the fullest possible participation and cooperation by all branches of the industry in promoting the exPosition.
The committee membership follorvs :
Chairman-J. D. O'Dell, California Redrvood Association. Members-C. C. Stibich, Tahoe Sugar Pine Company' representing 'Western Pine Association; Geo' R. Kendrick, Charles R. McCormick Lumber Company, representirg West Coast Lumbermen's Association; Homer Maris, Maris Plyw-ood Company, representing The Plywood Industry; J. E. Mackie, West Coast manager, National Lumber Mfrs. Assn.; Jack Horner, manager, Western Timber Structures, Inc.; Gus Russell, Santa Fe Lumber Company, representing San Francisco Lumber Wholesalers; Matt Harris, Van Arsdale-Harris Lumber Company. representing San Francisco Retail Lumber Dealers; Clement Fraser, Loop Lumber Company, Alameda, representing East Bay Lumber 'Dealers ; C. W. Bahr, president, California Redwood Association; George M. Cornrvall, The Timberman; Sam Hawkins, West Coast Lumberman; W. T. Black, The California Lumber Merchant, representing the lumber trade publications; Jack H. Dobbin, president, Wooden Box Institute; A. S. Hatch. president Peninsttla Lumber Dealers Association.
Stillwater, Minn., Aug. lG-Minnesota's last great lumber drive is a thing of the past no1v, but lumberjacks are determined to preserve mementoes of the state's colorful. foundational industry.
To start things out, John Rusk, pioneer photographer. has turned over to the 'city of Stillwater on a contract a collection of 435 pi,ctures depi'cting historic scenes when logging was in its infancy.
Mr. Rusk has made collecting pictures a hobby for 30 years. His "ihots" are treated to preserve them from fading or discoloring, mounted separately on card backs and bound into books of 25 pictures each. The Rusk-Stillwater contract calls for preservation in asbestos-lined boxes in a fireproof vault.
That The Pacific Lumber Company, of San Francisco' is going strong after the insulation business rvith their Palco Wool, made from Redwood bark, is well demonstrated by the marvelous type of advertising literature they have created and have ready for distribution' Really beautiful literature it is, sightly to the eye, printed in pleasing colors, each of the two new pieces a printer's pride and joy.
The late literature referred to is made up of trvo pieces. one four page job, and one sixteen page. Green, blue. white and brown colors, as well as black and white, are used in the four page job. This is a cold storage argument in favor of Palco Wool, and the front cover shows a Redwood tree, mountains in the background, and announces "Palco Insulation 'Wool, for constant cold." The outside back cover shows a bale of Palco Wool, in the same colors as the front. The two inside pages tell and sholv, rvith many illustrations, how Palco Wool rvorks wonders in warehouses, ice plants, ice cream plants, fruit and produce storages, refrigerators, butcher shops, creameries, dry ice plants, etc.
The sixteen page book, like the four page, is nine by twelve in size, and done from back to front in a variety of pleasing colors, and illustrated with cuts that are perfectly beautiful. This book is on Palco Wool as home builcling insulation. They tell and shou' you that coming from the heat of the sun into a house insulated rvith Palco Wool is like stepping from a sunny glade into the shade of a Redrvood grove. Then they go on to shorv how it is done, how it looks, how it works, and all that it does for a home, making it warm in winter, cool in summer, giving year around comfort. Pictures of many homes so insulated are sholvn. Two pages are devoted to shorving the comparative superiority of Palco Wool over other insulation for home protection. Trvo pages are devoted to demonstrating method of applying in the home' They are trvo of the handsomest pieces of printed advertising that have ever come to The California Lumber Merchant desk'
During the first six months of 1937 building, permits in Los Angeles totaled 3l,2ffi'348 dollars, as compared rvith 26.748.232 dollars in the first half of 1936.
San Francisco building totaled 10,952,783 dollars for the first half of 1937 as compared rvith 8,121,196 dollars for the first half of last year.
Ten years ago, in 1927, building in Los Angeles for the first half of the year totaled 58,192,997 dollars, and 63.161,395 the first half ol 1926.
-inrlnllcd-ligh grtdr nrlohlr lrr urd fltHghout-p.t nt d t .tuF3 p.mil t€n.n lo br d'.m c rrird avcnllHulomrlic locl with fingrr fip ccnhr ccahol rlcpr mca d any d€rind heighf-ftolproof rnd pcrnrmnf :prind end :ollor rsrnUy. mvcr rccdr alfenlion. RoILA-Way ir c bitf,ri rerrn. hl ncl lhc dcmand of homcownon rnd lhr riorf orcting rrchiirclr rnd building odraslon
R. M. Williamson, rvell known home plan book man o{ Dallas, Texas, has spent the past month in Southern Cali_ fornia on vacation. He rvas accompaniecl by his wife, son, and daughter. He has been making photographic plan books for Texas lumber dealers for many years, and has ttsed thousands of California home plans in his designs.
News concerning the lumber industry is crlwcrys crpprecicted by The Cclilornic Lumber Merchqnt.
Don't hesitate to mcril in items oI interest concerning any brcrnch oI the lumber industry in cny pcrrt ol the West. News oI the mills, retail ycrds, or personql items will crlwcys be grcrteIully received.
An elderly lady chided her husband for assist her up the steps to the railway coach: ain't as gallant as when I was a gal."
The husband replied: "No, Lettie, and buoyant as when I was a boy."
his failure to
"Henry, you you ain't as
Will consider financing young retail lumberman with following in Los Angeles County. Must be practical man and able to operate retail yard. Write full particulars, giving experience, age, etc. Address Box C-672, California Lumber Merchant.
LUMBER TRAILEIIS FOR SALE
3 Utility Make Lumber Trailers for sale. Steel construction with rollers and binders. 1-Ton capacity. Make offerBaskett Lumber Company, 922 West Philadelphia St', Whittier, Calif., Phone 43462,
Age 34, aggressive. Fifteen years' e>rperience includes actual sawmill in Coast and Inland Empire mills; se\ten years wholesale selling in Middle West; two years California retail experience in sales, correspondence, credit and collection management. Address Box C-677, California Lumber Merchant.
Experienced retail lumberman desires position as yardmanager, salesman, estimator, or assistant manager of yard' Age 29. Southern California preferred. Address Box C-679 California Lumber Merchant.
Lumber yard, Building Materials and Hardware business, and Service Station for sale. Located in town of 1200 population, on the Main Highway, in San Diego county' Good farming district to draw from. This yard has always made a profit. Address Box C-680 California Lumber Merchant'
Charles Redgate was sent to jail for four and one-half months by a Sacramento judge for violation of the state contractors' law, and operating without a permit. He is an old offender.
Roy M, Butcher, electrical engineering contractor of San Jose, has been named chairman, and Ralph E. Hoffman, general contractor of Los Angeles, has been named vicechairman of the Contractors' State License Board, according to Registrar Earl S. Anderson, of Sacramento.
Colto,n Lumber Company, Colton, Calif., has been purchased by the John Suverkrup Lumber Company
Los Angeles yard doing $10,000 monthly business' Real estate, buildings and all equipment $5,700. Stock at inventory.
Yard in active Coast city doing $10,000 a month, real estate leased. Improvements $6,000, including one owned lot, equipment $4,000, stock $8,000.
Both these yards are exceptionally good buys.
Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.
Retail lumber yard on main boulevard in East Bay district. $5000.00 will handle. Address Box C-676 California Lumber Merchant.
Desire to retire makes available profitably operating retail yard equipped with mo'dern planing mil'I. Excellent location in San Francisco Bay area. Full particulars will be given to bona fide principals only. IJnusual opportunity for the right party with available capital. Address Box C-678. California Lumber Merchant.
Lumber yard site for sale or lease-in city which ran fourteenth in Southern California for July permits' 245 feet boulevard frontage-office building and salesroom-ample shed spacHoncrete bearings, etc' To liquidate corporation will sell fot l/3 value' Address Box C-681 California Lumber Merchant.
The finest quality of Sugar Pine lunber is used exclusively in the manufacture of the lvell-known Hollywood combination screen door and their other products by the West Coast Screen ComPanY, Los Angeles'
They carry at all times a stock of more than 500,000 feet of Sugar Pine ir-r their storage yard at their plant on 63rd Street, Los Angeles.
N. C. Hoyt, of Houston, Texas, President of the W' H' Norris Lumber Company, was a recent visitor in Los Angeles and San Francisco. He likervise made a flying trip to Seattle and Vancouver while in the \\'est. The W' H' Norris Lumber Company is one of the oldest and biggest wholesale lumber and shingle concerns in the entire South'
LUMBER
Bookstaver-More Lmber Co.. 525 Market Stret ................EXbmk {715
Chambcrlin & Co., W. R., fth Flm, Fifc Bldg. ............DOug|u 5l?0
Dolber & Carso Lumber Cc, 731 Machuts Exchange Bldg..,....Sutter 745C
Goman Lumber Qa., Ita Califmia St. .,......,...,.G.A,rfield 3lX4
Hall, Jamer I-, 1032 Mills Blds. ......SUtter 75211
Hmmod R€dw@d Company, ll? Mmtgonery St. .....,.......Douglas 33Et
Holmer Eunka Lumber Co.t505 Financlal Ccnter BIdg.. .. ...GArfield r92r
C. D. Johmn Lumber Corp260 Califomia Strect. .GArfield l25t
Lofgren, A. N., 2l0l Califoroia Street .... ..Flllmore 5l?6
MacDonald ii Harington Ltd., ll Ciilonia Stret................GArfie|d &r93
Pacific Lmbcr Co. Thc 100 Bueh Stret...,,...........,...GArficH lftl
Peggs, J. E. I Drumm St. ................,...D(hrglac tt5t
LUMBER
LUMBER
Red Rivcr Lumbcr Cc, 315 Mmdnc& 81ds...............GArfictd C!22
Santa Fc Lumber Co., lC Cdifonir Strer............KEamy 20?a
Schafer Bru. Lumber & Shinglc Co. I Drumm St. ..,....................SUtter t?t
Shevlin Pine Sales Co.. 1030 Mrudnck BldS. .,.........KEaray ?Ott
Sudden & Christcnson. 310 Smromc Strect.......,........GArfictd 2Sal
Union Lumbcr Co.. Crcker Buildlna ....................Suttcr aMl
Wendling-Nathan Co., ll0 Market Strect ......,...........Suttcr 5363
E. K. W@d Lunber Co- I Drumm Strcet.,..,............,..KEany J[e
Weyerhaeurer Salac Co. lal Califmir Strei...............GArficld O?.1
Zlel & Co.. 16 California Strut .........,...Exbroo& St{t
Hill & Mortoa, Inc,, Denniron St. Whrrf ............ANdoq llTt
Hogan Lmbcr Cmpany, ard & Alicc Strctr..........,..Glrn@urt 6tcl
Pyrumid Lumber Salc Co., ll5 Pacifrc Building ...........Glcncourt t2|3
E. K. Wood Lumbcr CoFredcrlck & Klnt Str........ .....Froitvrl. lll2
HARDWOODS
Strable Hardwod Cc, 537 Flrat Strrct.....,,,........ .TEmplebar 55tt
white Brethen. tOC Htsh Stnct ..................ANdryc lCCl
LUMAER
HANDWOODS AND PANEI.!'
Fmyth Hardvod Cc, 355 Bayshoru Blvd. ....,.,,......,ATwrtq |t5l
Wbite Brothers,Fifth and Brmnan Streetr ,.......Suttcr ll|!
SASH-DOORS-PLYWOOD
Niolai Doc Salo Co., 3e45 Dth Str6t .....,.........,....MIn|o ?l2l
Unlted Statcc Plywod Co., Inc., ll9 Kanras Street ...,,.............MArket lEt2
Whcler-O:god Salcr Corpontioa, 30{5 l9th St. .................,....VAlcnch 22rr
CREOSOI]ED LUMBER_POLES_PILINGTIES
Amerlo Lumber & Treatin3 Co., lla New Montgomery St. ....,,....Sutter 1225
Baxter, J. H. & Co., ts3 Montgmery St. ,.......,..,..DOuglar !Et!
Hall, Je-6 L,, !026 Mllh Blds. ... .........SUttcr |3rs
PANEIS-DOORS-SASH-SCREENS
Califomia Euildcn Suppty Co., 70| ttb AvG. ......Htgate60tl
Roll-A-Way _Wipdw Scrun Co. Ltd. (Bert<eter,) eth and Carlto Streetr...... :..THoriiwali 0346
Wcctcn Dor & Sash Ca. 5tD & Cypror St! ....:.........LAkpildc rroo
BUILT.TN FIXTURES
Panment Buih-Il Fixturc Co., It07 East f2th St. ........,..ANdover t46a
Perless Bullt.ln Fixture Co. (Berkelev) 2dlt San Pabto Ave. ............ffi6nrwall 0d20
Anglo C:lifmla Lunber Co. l{20 AvaLon Blvd. ........,....,.THmwa|| 3l4l
Burn: Lunber Co., 550 Chamb.r ol Commero 81d3...PRopct Gtl
Brush Industrlal Lmbcr Co 5901 So. Central Ave. ,...........CEntury 20ft6
ehembarlin & Co., W. R..
3r5 W. Nlnth St. ,. ,. ,. .TRinity r5r3
Coper, Wilfred T., dZ Petrolem llecuritieg Bldg.,.PRoapect f$a
Dolbcer & Caruon Lumber Co.. 901 Fidelity Blds. ...,............VAriil.e t?92
Doud, Don H., 62E Petroleum Securitieg BIdg. ,,.PRospect 2374
Hmmond Redwod Company, folf So. Budway ,.....,.....,..PRcpect 2966
Holmes Eureka Lumber Co., 7ll-712 Architecte Blda. ..........MUtua| 9lEl
Hover, A. L.70c So. li Brca Ave. ................YOrk ll6t
C. D. Johnon Lumber Corp., 601 Petroleum Seqrities Bldg-. PRcpect 1155
Kelly-Smith Co., 121-122 Garfielil Bldg. Mlchigan E0Zl
Kuhl Lumber Company, Carl H., {3t Cbambs of Commere Bldg...PRcpcct 9136
hwrcncc-Philipa Lumber Co..
GIt Petrclcm Smrltiec Bldg....PRcpect tt?4
MacDonald & Bergstm, lnc., 733 Petrcleum S;curitie Bldg....PRopect ?ltl
MacDmald & Haningtm, Ltd-, 5{7 Pctrcleum Smrltler Bld3....PRepct tl?
LUMBER
Paclflc Lumbcr Co. Thr
7m !iD. L. Brur Avo. ................YOrL tf|t
Pattcn-BIlnn Lunbcr Co.
521 E, stb St. ....................VAnd|kc 2321
Rcd Rlvcr Lubcr Co-
7O! E. Slauo .CE.turt ,0?r lfill So. Brodway ,,............,.PR€Fat otrt
Reit'z Co., E. L, 333 Petrcleum Seorltlcr Bl&. ..PRcpect E69
San Pedno Lunber Co, San Pe&o, lE00A Wilmlngtm Road....,....San Pedro Zmo
Sante Fc Luber Co., 311 Fimclal Ccntcr Bld3.......VAndikc r,t?l
Schaler B ros. Lumbet & Shlagl,! C-.,
1226 lV. M. Garland BldS.........TRinlty tZTl
Shevlin Pine Sales Co.,
32E Petroleum Securitier Bldg, PRcpect 06ls
Sothland Lumber Co..
- -434 Petroleum Seorities Bldg. ..,PRcpect 3636
Sudden & Christenson,
_ 630 Bcrd ol Tnde Bldg. ..,.....TRinity EE4{
Taoma Lumber Sales.
,t1 PFaroleum Seorities Bldg...PRdped f fOt
Twohy Lumber Co., 801 Petroleun Securities Bldg..,.PRGFct tZ46
Unron Lunber Co.
_-_ 921 W. M. Garlmd Blds...........TRinity 22E2
Wendling. Nathan Co.. 700 Sc L: Brea Ave. ......,.......YOrL tl6t
Wilkinmn and Buoy.
3rt w. 9rh st. TUclrcr r43l
E. K. Wmd Lumber Co.,
4?01 Srntr Fc Avc. ..............JEfrcreo 3ltl
Wererhaeurc Saler Co.. 920 \[I. M. Garland Blds.........Mlchfuan Gr5l
HARDWOODS
Cadwalleder-Glbrcn Co.. tnc., 3t2t Ea:r Olympic btva'..,.....ANtr|u! ln0r
Stanto, E. J., & Sm" 2050 E.!t ltth Str.ct.. .CEntury it2lt
HARDWOOD FLOORING
so!!9"L Hardwod Cmpany, t02 Eatt 59th Strect. .-. ..,., .ADamc ,U6t
SASH-DOORS_MILLWORK
PANEI.S AND PLYWOOD Cahlgai-a Panel & Veneer Co., -155 So. Alamcda St.........'........TRlntty 0cE?
Halcy Brc., Santa Moarla Ia Angeles Phona .......,.....,REpub[c 0!t?
Kchl, Jno. W. & SoD.
_ 652 Sq Myera St. ............-...ANgcluettlt
Oreron-Waahingtm Plywood Co., tlt W6t Ninth Stret ...,.........TUcker tfir
Red River Lmber Co., 702 E. Slauso .CEntury ltOlt Smpm Company (Pasadem)
_- .?{5 So. Raymqd Are. Blanchud Z2lt4 United Slat$ Plywod Co., Inc.,
__- 1930_ East lsth St. ...........'.....PRosp€ct !0f!
West Cest Screen Co..
l1{5 E. dlrd Street .....,............ADru lll0t West Cest Ptywod Co., 315 W. Ninth SL ..................TRinity l5l3
Wheeler-Osgod Saler Corpmtiorl
2lll Sacnmento St. TUckcr,OCl
CREOSOTED LUMBER-POLES_PTLINGTIES
American Lunber & Treatlng Co., _ lfill So._-Br9ad1""y,,...,........PRoEp€ct 5S5S
Buter, J. H. & Co.. @l West Sth St. ................Mlchigan @ta
JJfZt1t/C
,
Dealers find perco more than a dependable, adequate source of supply for their Redwood. Backing up "Redwood at its bestl' pAr,co offers constructive dealer helps and wholehearted cooperation.
Dealer mats and electros for local advertising, folders and other sales promotion material, are furnished to help push sales for PALco dealers.
Most important, however, is the eager attitude reflected throughout the entire pAlco family which says, "lU7e phg for perco dealers."
\flhenever you have any ideas or suggestions on how uec nhelpyou sell more Redwood...let's have them.
