The California Lumber Merchant - November 1927

Page 46

For Every Roorn in the House

In any room, from kitchen to attic, Schumacher Plaster Wall Board builds faultless intiriors. Each interior can be decorated in keeping with the rest of the room, for these walls take any kind of finish. There are no battens or other features that make all interiors look alike. This is an advantage worth explaining to cusiomers.

Wall Board Corporation San Francisco Los Angeles Seattle cher
Devoted to the welfare of all branches of the Lumber Industry,'Mitl, Yard and Individual. NO. 9 Index to Advertisements, Page 3 We also publish at Houston, Texas, The Gulf Coast Lumberman, America's foremost which covers the entire Southwest and Middlewest like the sunshine covers NOVEMBER I, retail lumber journal, Calif ornia. vol-. 6.
Schumacher
wall Board
Get Right Down to Cases Shou'ent, tbe staff! 16-^* Califurnia Sales -&, a Because lumber that wins California State Gold Medal Awards ffiMyearaftetyear,exhibitingwithablecompetitors,hasasales ffiW varue you can rery upon and turn ,o profir- ww f Cut from primeval foresrs of superb timber high up the slopcs of the ancient Sierras, Pickering California lumber products bring to your yard a sales value and appeal above competitionUNIFORM GOLD MEDAL QUALITY. May tue qaote on 1our next car of uide finish, lap and bungalou siding, mouldings, latb and corwnon lumber, in straigbt ormixed cars,2 PICKERING TUMBER COMPANY KANSAS CITY, U. S. A. Ofi.ces:Standard,California r 6O2FirstNationalBankBldg.,SanFrancisco r 6l5CentralBldg.,LosAngeles
November l, 1927 THE CALIFORNIA LUMBER MERCHANT Giue Builders of Modest Hom,es Distinctiae Interior Trirn Pioneer In'tporters of Philippine Mohogany QTANTON'S Manila Brand Philippine Mae) hogany provides Beautiful Antique Efrect at practically the cost of Soft Woods. Just the thing for the popular English and Spanish houses. A profitable item for Lumber Yards and PIaning Mills. E. J. Stanton Son 2050 E. 38th St. Los Angeles Telephone AXridge 92ll OUR ADVERTISERS *Advertisement appears in alternate issues. Albion Lumber Co. ... ....,....47 American Mfg. Co. 19 Anderson, H. J., Lbr. Co. ... * Archer Blowcr & Pipe Co. ......,,. 32 Arkansas Oak Flooring Co. .....,...... 39 Associated Lumber Mutuals * Baxter, J. H. . 50 Becbc, W. M. . .. .. S0 Black, Henry .... 28 Blinn, L. W., Lumber Co. 48 Bookstaver-Burns Lumber Co. * Booth-Kelly Lumber Co. .. 46 Browq Geo. C. & Co.. ...... . 4t Bruce, E. L. Co., Inc. Zl Built-In Fixture Co. ........45 Dallas Machine & Locomotive Works 3l Defance Lumber Co. .,...,...4l Dodge Co., E. J. .... .... 20 Dolbeer & Carlson Lumber Co. 43 Eagle Lumber Co. * Findlay Miller Timber Co. ............. 14 Fletcher&Frambes 13 Foster Bros., fnc. ......36 Fruit Growers Supply Co .............45 Gaynor Masters Lumber Co. -.... 5 Gravcs, Frank, Sash Door & Mill Co. 32 Gritzmacher & Gunton * Hall, James L. * Hammond Lumber Co. 18 Hanify Co., J. R..... ......... 49 Hart-Woo'd Lumber Co. .. E Higgins, J. E., Lumber Co. ...... . 37 Hillyer-Deutsch-Edwards Co. 15 Hipolito Co .... ..O.B.C. Hobbs-Wdl&Co. * Holmes-Eureka Lumber Co, Hooper, S. C,, Lumber Co. .... 42 Hoover, A. L. , .... 36 Johnson, C. D., Lumbcr Co. ... 29 Johnson, John, Flooring Co. , ..... .... l0 Kneeland, Mclurg Lumber Co. ,. ...... * Koehl & Son, Jno. W. 24 Kolambugan Lumber & Dev. Co. 14 Laughlin, C. J. .. ... 42 Little River Redwood Co.. The :t Long-Bell Lumber Co.. .. 17 Louisville Veneer Mills L. A. Paper Mfg. Co. .. ....... 25 Lumbermen's Reciprocal Assn. 39 Maolc Flooring Mfg. Assoc. * Madora Sugar Pins Co. .. . * McKay & Co. ...... 45 Mitchell-Whiteside Lumber Co * Monolith Portland Cement Co. 16 Moore Dry Kiln Co. * McCloud River Lumber Co. * Memphis Hardwood Flooring Co. . 43 Morrill & Sturgeon Lumber Co. * McCormick. Chas. R.. Lbr. Co.. 7 National Hardwood Co. .., .....35 rl. {. :F *

J. E" MARTIN

Mare3lng Edltc

A.M.THACKABERRY

Clrculatio Mu3rr

THE CALIFOR}-IIA LUMBERMERCHANT

JackDionne,fubldhu

tnupcatcd un&r thc bwa of Calllorda

J. C. Dioillc, Prcr. rnd Trcu.; J. E. Martiq Vle-Prca; rL C. Mcrryru, Jr.' Sccy. Publlchad thc lrt ud lSth of cach Doth rt

Snbrcription

3r&rt-20 CENTRAL BUILDING, LOS ANGELES, CAL, TELEPHONE, VAnd&c .56 Ertorcd ar Secmd-claet nattcr tlcptanbcr 8, lln:2. at thc Podofflca at ls Angchc, Crltfcnta, urdcr Act ol Much l, ft?t.

How Lumber Looks

The Douglar fir cargo market does not show much change. Vcrtical grfi f,oorins and clears remain about the same but comrnons are not quite ar strong. As far as the mills are concertred, pricee in cutting rpecifications are the larne as two weeks ago.

The Southern California cargo arivale for the month of October will run around one hundred million feet. There are abotrt fifteen million feet of unrold lumber at San Pedro. 26 boats are laid up.

The Douglar fir rail market looked a little better two weekr ago and rome of the wholesalers still report a spotted market. Vertical grain kiln dried clearu are very scarce and hard to buy.

There is no over supply of logr in the Grayr Harbor, Columbia River or Puget Sound Districts. The log market ir active and prices are firm.

The redwood market remainr about the rame but t[ere aeems to be a better tone underlymg it. There are no items that are weak and prices are firm. Clearr are moving fairly well and there are no excers of stocks at the millr. For the

year 1927 to October 15, the Redwood Arsociation barometer lhowl, 16 mills reporting: Orders 3591962 M ft.' Production 312,474 M ft. and Shipments 346'913 M ft.

Sugar Pine ir showing rtrength all along the lirt. California White Pine shows very little change. Stockr at the mills are always at a rnaximum at thir time of the year, but they will now rtart to decreare ar reveral mille have already clored for tte balance of the realon, or until next spring. The next thirty dayr should see a good many mills closed for the winter reaaon.

For the week ending October 15, the West Coast Lumbermen'g Association barometer, based on 118 millr, reportr: Production 123,756,274 ft., New Buciness 97,233,334 ft., and Shipments 9916021435 ft. For the first 41 weo&o of 19271 91 millr report: Production 3,&1,017,056 ft., New Bnsiness 3,653,066,521 ft. and Shipments 3,637,938,426 ft.

For tbe week ending October 15, the Southern Pine Asrociation barometer, 108 mills reporting, shows: Production 6212111827 ft., New Busineer 61,173,760 ft. and Shipments 61,849,600 ft.

Petition Made to Review and Set Aside Order of Federal Trade Commission in Philippine Mahogany Case

The following is a copy of the petition for review and to set aside the order of the Federal Trade Commission before the United States Circuit Court of Appeals for the Second Circuit of New York in the Philippine Mahogany case. To the Honorablc J"u*Tn:t#;*.8;rfiii"n Court of Appeale for

The petition of Indiana Quartered Oak Company respectfully alleges:

First: That at all times hereinafter mentioned your petitioner was and now is a corporation duly organized and existing under the laws of the State of Indiana, having its principal place bf business, and carry on business, in the City and State of New York and within the Second Circuit.

Second: That on or about the l6th day of August, 1927, the rerpondents Federal Trade Commission made an order, a copy of rhich is hereto annexed, directing that your petitioner cease and desist from advertising, selling, or ofrering for cale certain woods as Mahogany or Philippine Mahogany, as therein more fully set forth.

Third: That the aforesaid order of thc Commission to cease and dcsist is erron€ous, unauthorizcd and not sufficient in law and ought to be roviewed, reversed and set acide for many apparent errors ind imperfections, inasmuch as it appears from the records in this case:

1. That the findings of the Federal Trade Commission as to the facts are not supported by the evidence, but are merely the conclusions of the Commission.

2. That the aforesaid order of the Commission does not follow the complaint and it is inconsistent therewith, and thc said order is not supported by the findings of fact of the Commission.

3. That the proceedings were not brought in the public interests, but on the contrary involve a purely private controverly.

4. That certain findings of the Trial Examiner as to the facts, although fully supported by the testimony are not incorporated in the report of findings of the Federal Trade Commission.

5. That the practices by said order prohibited arc not unfair and unlawful and do not constitute unfair methods of competition in commerce.

6. That said order was beyond the power of the Fedcral TradeCommission and that it was without jurisdiction to make said ordcr. WHEREFORE your petitioner prays that this Court review the said order of said Federal Trade Commission and that said order be set aside and that such other or further relief may be granted in the premises as may be just. INDIANA

QUARTERED

COMPANY.

THE CALIFORNIA LUMBER MERCHANT November l. 1927
San Francirco Oficc ?lt Suta Mrlnl BldC. ll2 Muket Strcet Telcpboc Davelport tlt73 Southcrn O6cc 2nd Netlmal Barrk Blds Houto' Tcrrr Northwartcrn O6cc !01 Norttwestem Bk. BUs. Pctland' Orcgm
T.
Pricc,
p.t Ycer
ccntr cech. LOS ANGELES, CAL, NOVEMBER I, 1927 Advcrtiring Retor on Applicrtioo
$2.|Xl
Sin3lc Copicr,25
'iii*---

Market Fluctuations

Our shipments are not controlled by daily or weekly price fluctuations. The mills whose products we sell are interested in California PERMANENTLY, and expect always to move a certain portion of their cut in this market.

Our prices consequently are consistent with this market.

We take pride in the steadiness of our volume and the regularity of our sailings.

GATNOR MASTERS LUilBEB CO.

November l, 1927 THE CALIFORNIA LUMBER MERCHANT
STIMBER tredcnarkcd etock ir now evaileblc for prcrnpt loading.
424 Petroleum Securities Blilg. Los Angeles, CaEf WEstnore 8803. W hite-H enry"Stuart BIJg. Seattle, Wssh, California Reprererrtatives Fuget Sound Milb

Faith in Business

If I got nothing more out of Bruce Barton's latest book, "What Can A Man Believe?" than just his remarks on the great part that FAITH plays in modern business (as a matter of fact the entire book is filled with interest to the man whose mind is free), I would still be greatly over-paid for my investment of money and time in the volume.

Take just this one paragraph, for instance:

"No man can stay in business except through some measure of FAITH. It is impossible even to discuss business without us ing that word again and again. You hear men say:'The whole modern commercial structure is built on a foundation of credit.' And what is credit? Where does the word come from? CREDO: I BELIEVE. Business is good or bad,.the statisticians point out, according to the degree of confidence. What is confidence? Whence comes the word? CON-FIDES: WITH FAITH. 'Such and such a concern is weak' men say, 'because it's personnel lacks fidelity'. FIDELITY: FIDELIS, FAITHFUL.,'

And Barton concludes in his own words: "Faith in business, faith in ones self, faith in other people, faith in the country-this is the power that moves the world.

Surely this is a good sermon for lumber, for if there is any great business that suffers for lack of that great element of FAITH-iI is this trouble-ridden industry.

In talking on FAITH, Mr. Barton mentions Henry Ford, and quotes him interestingly. He says he asked Ford what he would do if his automobile business went entirely dead, and he went broke. Mr. Ford replied that he would look about for something that a whole lot of people had to have, and h e would find means for manufacturing it better and cheaper than ever before.

"Business," said Mr. Ford, "is only the mechanism for supplying human wants, and the wants keep right on getting bigger and bigger. As fast as you get a want supplied, a bigger want rises to take its place."

Isn't there something for YOU in these quotations?

THE CALIFORNIA LUMBER MERCHANT November l, 1927

lf,eGorrntek servlee alds butldtng prospects

NnW possibilities are youns through McCormick Durable Douglas Fir. The vogue for the home builtof wooddemands fine, clear lumber.

McCormick's great holdings in America's finest timber stand assrre you quality. Our own sawmills on tidewater cut it as you want it. Your reputation is safe in our hands. Orders placed with us protect your promises.

Quick deliveries on our o$m fleet of vessels put you in direct contact with this Seat source of lumber supply.

Ve offer you a complete chain of serwice-the result of 25 yearst development. Let our nearest sdes office or sales representative quote you in straight or mixed cars. Besides cargo facilities, we have a departrrent. specializing on rail business.

Go.

November l, 1927 THE CALIFORNIA LUMBER MERCHANT ! ltr i!ta i$ \\'-L \, 1,.t i .t; i){
Big 70,OOO-ton McCotmick tessel anloading ltmber dbect ,o cars. Naily era7 day a M&ormick vessel leates the Wcst Coast loaded ilth lymba.
(Bas.
Exclusive Californ;a distibutors for Weyahaeusu Fir Flooring and Walton Vencq Panels SALES OFFICES: San Francisco-2L1 Marhet Street; Da'aqort 3j(D. Lolt Angels-7700 Lane Mongage Building; hinity 5241 Phoenix-C. P.Henry,rg tesentatite, 42i Heard Building. MILIS: St.Helens,Oregon; Po* Ludbn'ant Port Gamble, Wahington. TREATING PLANT: St. He6ns, Oreson. PLANING MILIS: SanDiego. DISTRIBUTION YARDS: Wilningiln and San Di"go. Dougtac Flr Gedar . Spruce r Bentocl'
R. Mecornlcltl.unber

Artnual Convention California Retail Lumbermen's Association, Hotel

Alexandria, Los Angeles, California

November 10, 11 and 12

(Registration o{ delegates will begin at 8 o'clock a.m. Thursday morning, November l0th, at the Association's Registration Desk at the Alexandria Hotel, Ladies and gentlemen must register in order to obtain books of entertainment feature tickets. and in order for us to have a check on how many will attend these functions.)

THURSDAY MORNING, NOVEMBER TO, T9Z 9.45 .A.M.

President Paul Hallingby, Presiding. Cal[ to Order, in Assembly Room. Hotel Alexandria.

Address of Welcom*Lieut, Covernor Buron Fitts-

Response to Address of Welcome.

R. F...Wells, Vice President Northern District, Presrcrng.

Surety- Bond-When do they fail to protect the ma- terial dealer.

Creditg ud Colletios: What information you should ask for in opening a new account.

Ifow can you confirm what the customer tells vou?

\\-hat must you know about thb property and its encumbrances ?

Can this information be obtained from oublic records?

How can you avoid lapse of mechanici' lien rishts?

What blank .forms can be used to help you- get information ?

How can your bmk-keepers or branch yards list accounls so, that tbose requiring attention will stand out clearly?

What is a reasonible percentage of loss?

Home Finmcing: Should the dealer finance building in wnole or tn Dart /

How can it b; done without tying up too much of your capital?

Bui'ding_pd Loan Amiatims' Relations With Build- ing Material Dealers: Can the dealer aiwarelirange to get his money out of the loan?

Disc,o,yaSing- .Unre[abl,e. Buildero: fs the Clearing nouse tytethod fractrcal/

_ Wh_at other methods can be used ?

LegislaUon: fs the contractors license law desirable?

Will contractors associations try to abrogate the Mechanics' Lien Larv ? Appointment of Resolutions Committee, Question Box, Noon Recess.

THURSDAY NOON, 12 O'CLOCK-LUNCHEON OF BOARD OF DIRECTORS

THURSDAY AFTERNOON_NOVEMBER TT, TEA l:xl P.M.

Cbas, P. Curraa, Vice-President, Southern District, Presiding.

Territorial Rights: Is there any excuse for a manufacturer or wholesaler selline direct?

Are small planing mills or lirge industries entitled to buy as cheaply as your yard ?

Should wbolesalers sell one retailer for delivery in another's territory?

Do you "follow your customer"?

Do large city yards sell in your territory?

Ettrical Relatim: What unfair Dractices between retailers should be stopped?

Rebates-donations-financing-full credit on returns

-solicitine-which are ethic al ?

Substltution 6f Grader: Is it fair to deliver a better grade. than you quoted on ? Is it risht to quote on cheaper material than your competitor figures on the same competitive house bill ?

Is it all right to do so when it is an old customer ot yours I

Aftei you have sold a bill, is it atl right to talk substitution of grades?

Code of Ethic: Should the Code of Ethics be broadened or revised?

Has your local associatim studied it?

Can one dealer be governed by the Code of Ethics when his competitors are not?

Adjournment, FRIDAY MORNING_NOVEMBER TT, T927 9:30 .A,M.

R. F.-.Wells, Vice-President, Northern District, Preslqlng.

Selling Yur Custmer tte Proper Grade qf Lumber-: Whit crades do vou recommind for a fine home?

For a ithool housi or other public building?

For cheap houses?- For farm buildings? For tem' Dorary structures i

Is'theri a legitimate use for number three mmmon fir?

Must California take number three common fir ?

Do y-ouquote on lumber without specifying the qrades r Naries of Grades: Dcs the name "common" mean anvthinc to the Dublic?

Doei the public knbw common contains 25 per cent number twor

Do vou sell common as "Number One Common" ?

Shotild vou sell No. 3 common as No. 2 common ?

Shoutd Select Common be put on price lists?

Confusion in Rail ud Water Gradec: What are the difierences ?

Why should not both be based on the same grading rules ?

Lrmber Trade Extensim Bureau: Shouldn't the Bureau helo us educate the public on grades?

Do you prefer to have them merely advertise fir in your communrty i

Pscific Lmber lropection Burau: Are P. L. I. B. certificates final?

Are thev deoendable?

Is reinsbectibn conducted fairly?

Whv shbuld 5 Der cent undergrade be allowable?

Unifoim Building-Code: Irow will it afiect the lumber dealer ? Question Box.

Noon Recess.

FRIDAY AFTERNOON-NOVEMBER TT' 19z, l:45 P.M.

Chas. P. Curran, Vice-President, Southern District' Presiding.

How Do Lumber Dealers Make a Profrt? fs there any method besides co-operation?

(CONTINUED ON PAGE IO)

THE CALIFORNIA LUMBER MERCHANT November l, 1927
PROGRAM
F(lR IIEPEIIIIABtE CARG(l SERUICE STEAMERS "Claremont" "Solano" "Hartwood" "Wi11apa" "San Diego" "Quinault" "Point Loma" One organization handling luntber products frorn Forest to Retailer insures dependable service. We have what you want. Ilartilbod lunberco. Fife BIds., San Francirco Kearny 2225 Manufacturers and Wholesalers 633 Petroleum Securitiee Bldg. Lor Angeler\llErtmore 0229 Gasco Bldg. Portland BEacon 962|)

Sash, Doors and Frames, standard

or

special,

with workma"*ip and material (California Pines) of the very highest quality are turned out by ou_r system that combines q.r"nlity ptod,r.tion -*ith "r"fto man-built workmanship. Doors include our lamlnatgd, water-proof, _warp-proof construction with pan- els and veneered faces of California Pine. 'Handrl*., attractive ""a d.pl"d- able.

Builders like these goods. Dealers find them highly salable.

"l had a cook once," said Paul Bunyan, "who was one of the firet men to think of quantity production. He made up a month's supply of pancakes at one time. They got eo tough we used them to half-sole our boots and for hinges on the doors. He was sent down the tote-road, for I demand quality as well as guantity."

MIXED CARS FROM RED RIV/ER of er unique adoantages. Wide range of stocks, rates and shipment sertsice. Do you get our"Weekly Stock Letter?"

"Producers of White Pine for Over HaIf a Century" Trade MarL

November l. 1927 THE CALIFORNIA LUMBER MERCHANT
Scslr /or a Church in Ohio, in RED RIVER Factory, Westwooil
7he RED RIVER LUMBER CO. MILL FACTORIES and SALFS, WESTWOOD, CALIFORNIA Distributing Yards, CHTCAGO and LOS ANGELES LOS ANGEI FS BRANCH 702 East Slaueon Avenue Phone AXridge 9071 FULL STOCKS, FACTORY FACILITIES FOR SPECI.AL JOBS SALES OFFTCES: Monadnock Bldg., 807 Hennepin Ave. 361) N. Michigan Blvd, 702 E. Slauron .Avo, SAN FRANCISCO MINNEAPOLTS CHTCAGO LOS ANGELES
Regirtcrcd

CHANGES IN MANAGEMENT OF THE REDWOOD MANUFACTURERS CO.

Announcement was made recently of the following changes in the personnel of the Redwood Manufacturers Co., at Pittsburg. Mr. A. H. Jongeneel is now general manager and Mr. W M. Casey is the general sales manager. Mr. Norman T. Schmaltholz, for twenty-two years affiliated with the concern, has resigned his position as superintendent and Mt. J. W. Pearson has been selected to fill this position.

(CONTINUED FROM PAGE 8)

Can money be made on an open competitiv€ retail market ?

How murh margin of profit is justifiable on lunrber?

Should retail prices be changed whenever the dcaler's cost changes?

Don't high retai'i prices invite new yards to come in?

Do you attempt co-operation, annihilation, or consolidation when you think there are too many yards in your locality?

Is there any logic in not charging cartage?

Wh:it kind of advertising pays?

Otter ltems Thm Lmbcr: What proportion of volume do they amount to?

W}tat extra expenses do they cntail?

What profit do they show?

Do you have to hiie specialty men to handle then?

Co.operation with sash and door, c€ment and other manufacturers ?

Compositio Rofing: What profit on sales to r@fing contractors t

Should the manufacturer solicit reroof jobs direct?

What commission should be allowed lcal dealers i

Cct of- Dolng Buriness: Can expense always be fig- ured on a percentage basis?

Wliat should the percentage be?

What expcnses are included in the percentage?

Unifrm Cct Acconting: Can a uniform systenr be adooted ? Where can one be had ? Who can install it for us ? Adjournment.

RECORD-BREAKING ATTENDANCE EXPECTED AT PACIFIC LOGGING CONGRESS ANNUAL

Indications are that there will be a record attendance at the annual meeting of the Pacific Logging Congress. to be lreld at Tacoma, 'Wash., November 2, 3 and 4.

Among the many interesting talks to be given will be one by C. L. Mullen, Sugar Pine Lumber Company, Pinedale, Cal., his subject being: "What I Think of Electric Logging After Two Years' Experience."

FRIDAY EVENING-z O'CLOCK PTI.

.Annual Buquet ud Dmcc, Gold Ball Rm, Alen&ia Hotcl, Lc Angclee, Callfonia. SATURDAY MORNTNG_NOVEMBER 12, T9A 0:30 rLM'

Paul Hallingby, President, Presiding. Appointment of Tellers' Committee. Election of Directors.

Renort of Resolutions Committee. Reoorts of Ofiicers.

Wiat the Assmiation Can Do for Its l\{embers. Renort of Insurance Afriliation.

Plan Book Service.

Ilcal Grouo Assciations. Report of tellers' Committee. Quection Box.

Adioumment.

Saiurday Nmn-Organization Meeting of Board of Directors.

Saturday Afternmn-November 12, 1927--8o as you olease. Visit the Exhibits on the l\Iezzanine Flmr. You will find them interesting. ENTERTAINMENT PROGRAM

THURSDAY AFTERNOON-NOV. r0, r9A Theater. party for ladies at Chinese Theater, Hollywooq.

Note: Through thc courtesy of the Ils Angeles Chamber of Commerce transportation will be furnished to take all ladies desiring to participate in this entertainment from the Alexandria Hotel, lhaving promptiy at 1:30 o'clock p.m. to the Chinese Theaier and returning them to the hotel after the per' formance. You rnust r€gister at the Convention Registration desk and get your ticket before 10 o'clock a.m. Thursday.

Frlday Noon-Secretaries' Luncheon for Lmal Lumber Club Secretaries.

FRIDAY MORNING, r AM., NOV. lr, roA

Sightrelng Trlp fa lrdice: Through the courtbsy of the Ircs Angeles Chamber o{ Commerce, trans- portation will be lurnished to take all ladies attending the convcntion, on a sigbtseeing trip through Glendale, Pasadcna, Hollywmd, Beverly HiUs, the beaches, seeing the new beautiful beach ctubs, and returning to the Hotel Alexandria at about 12:30. when the ladies will be entertained by thc assmiation.

Friday Noon*12:30 P, M. Bridge Luncheon, FRIDAY NIGHT, NOVEMBER IT, 1027, 7 o'clocK P. M.

Annual banquet and dance in the Gold Ball Room of the Alexandria Hotel, Ias Angeles.

SATURDAY II4ORNING, NOVEMBER T2, TO?

Shopping Tour-For any ladies wishing to participate. The ladts' committee will escort the lady delegates to the convention to any of the stores they wish to visit. Tuies will be furnished for their convenience,

SATURDAY NOON, NOVEMBER 12, I9Z

Organization Luncheon of Board of Directors.

Note: Don't forget to register for entertainment features you wish to participate in at the booth provided for this purpose, early Thursday morning and receive yonr tickets-all entertainment features are includi:d in the registration fe*$3.50 for ladies and 95.00 for men.

To Help You Make More Profits!

l0 THE CALIFORNIA LUMBER ME.RCHANT November l. 1927
A complete line of all of the popular grades of hardwood flooring. Prompt delivery service from the immense stods that are alwavs on hand. rl Complete co{peration of our Sales Department to assist your customers to solve their f looring ptoblems. The benefits of our twenay years of experience in the hardwood fooring field. JOHN JOHNSON FLOORTNG CO. 6812 Santa Monica Boulevard Telephone GRanite 4128

IF AtL LUMBER \ryERE PROPERLY DRIED AND PREPARED FOR MARKET THERE WOULD BE NO SURPLUS STOCKS AT{D BUSINESS WOULD BE IN FINE CONDITION. THAT'S ANOTHER STRONG POINT IN FAVOR OF KILN DRIED FIR.

WE SELI

DRY TUMBER 8ffiS+ SAGINAW SHINGTES

(None Better on Earth)

SA]ITA FE tBR. Gl|.

November l. 1927 THE CALIFORNTA LUMBER .MERCHANT
:-
Fcb. 14, 190t A. J. ttGustt Rurellts Outfit Erclurivc Rril Rcproroatetivcr il Grliforaie end Arizonr for Ccntral Cod & C,okc Co. (Oregon-American Lumber Co., Vernonia, Orc. So. Crlif. O6co Lqt ANGET.ES 397 Pacific Elcctric Btds. Btrrcc L Brnlingam PLc TUc&r tttt Gcacrrl O6cc SAN FRANCIIICO St Chir Blds. t6 CdifonieSt.
hcoraorrtcd

SAN JOAQUIN VALLEY LUMBERMEN'S CLUB I MEET AT FRESNO

/ The San Joaquin Valley Lumbermen's Club met at the f Calif.ornian -Hotel, Fresno, on Saturday, October 15, at 10 \ / a.m. The principal business of the meeting was the discusf sion of the revision of the by-laws of the club. The by- ' laws as submitted by the committee were adopted with a few minor changes. The principal changes in the byJaws are in the classification of membership. In the past, the membership included honorary, active and associate members. In the future there will be no associate members and the membership will include honorary and regular members. The members were urged to attend the state association convention at Los Angeles on November 10, 11 and L2. There was also considerable discussion on the action taken against wooden shingles by several cities and a committee was appointed to work on this matter and report at a late!meeting.

- Dr. Thomas E. Snyder, entomologist with the U. S. Department of Agriculture, Washington, D. C., gave an interesting talk on termites, commonly known as white ants. Dr. Snyter stated that the termite is not a native of California but is found all over the United States. He also went into detail, explaining how to successfully combat the termite.

President F. Dean Prescott presided at the meeting.

The meeting adjourned at 12:30 p.m. The following list of guests and members were present: Dr. Snyder, A. G. Wishon, Jim Chase, L. L. Walker, O. A. Baker, Mr. Moore, Hal Baldwin, Dan Desmond, Geo. Kennedy, Hugh Alderman, Burton Boyle, Geo. Burnett, Chas. Burnett, R. O. Deacon, Erwin Frane, Dean Cook, Ray Clotfelter, O. H. Carter, A. E. Johnson, Elmore King, H. C. Kofoid, Ben Maisler, W. B.'March, Frank F. Minard, F. Dean Prescott, S. P. Ross, J. F. Wright, Chas. Schaffer, P. T. Burns, J. J. Eymann, J. E, Holt, W. K. Kendricks, V. G. Schoeneman, H. E. Verble.

OREGON LUMBER AND LOGGING FIRMS FORM $12,OOO,OOO MERGER

It, rvas announced October 17 in Pottland that a merger has been formed by the Clark & Wilson Lumber Co., Beaver Lumber Co., Nehalem Timber & Logging Co., and the Portland & Southwestern Railway Co.

The properties taken in by the merger include the Clark & Wilson mill at Linnton, Ore., with a two-shift capacity of 400,000 feet per day, with its camps, timber and logging railroad; the Biaver Lumber Co.'s plant at Prescott, Ore., with two-shift capacity of 400,000 feet per day; the Portland & Southwestern Railway, operating from Scappoose west to Turrish, near Vernonia; the Nehalem Timber & Logging Co.'s logging camps and timber, and also- considetable additional timber which is tributary to the Portland & Southwestern Railway. It is estimated that the two mills will have enough timber to keep them running on a twoshift basis lor 2O years.

The new merger will be operated by the Clark & Wilson Lumber Co., whose capital ltock will be $12,000,000. The officers of the merger will be : O. M. Clark, president; H9lry Turrish, Duluth, Minn., and A. J. Keith, Eau Claire, Wis., vice-presidents ; W. W. Clark, treasurer and manager; C. G. Kinney, assistant manager, and H. M. Krebs, secretary.

R. F. HAMMATT AND C. STOWELL SMITH RETURN FROM CHICAGO CONFERENCE

R. F. Hammatt, San Francisco, secretary-manager of the California Redwood Association, and C. Stowell Smith, San Francisco, secretary-manager of the California White and Sugar Pine Manufacturers' Association, have returned from Chicago, where they represented their associations at the meeting of the secretary-managers of the regional associations of the National Lumber Manufacturers' Association.

I.]N[BE,R DEALERS

Plvtock mu4 not bc confud with ondinart' 6r plywoo4 it b made undcr rigid rtendardc of quality. Our sustomers are dircovering that Plvlo'ck ie the finert product of itr kind which can be eroduccd.

Phonc ur for one of our handy panel footage tablce. Everything

t2 THE CALIFORNIA LUMBER MERCHANT November l, 1927
There ig a world of difference ln FIR PANEIS
arc cxclurive
in
for PLYLOCK FTR PAT{EI,S
Wc
dirtributon
Southcrn California
in Hardwop&. Hard\rood Lumber Cornpany Western 2014 E. 15th St D. J. CAHILI- Pror. WErhore 6161 Mail Addrcr Box G Str. C lor Angclee B. W. BYRNE, Scc.

Announeement

We wish to announce to the retail lumber trade that we have been appointed the Exclusive Southern California distributors for

MASONITE

Manufactured Lumber For STRUCTURAL INSULATION

USES:

Insulation, Sheathing, Interior Finirh, Sound Deadener, Insulation Lath, Cabinets, Radio Panels, Di"pl"v Signs, Outdoor Signs, Panelling, Store Fixtures, Partitions, Express Bodies and many Industrial Llses.

Made frorn Wood Exploded into fibe by hish pressure steam

Manufactured by the Mason Fibre Company, Laurel, Missisrippi Gendral Sales Offices, Chicago, Iil.

MASONITE is made from Lumber, manufactured by Lumbermen and sold by Lumbermen.

SOUTHERN CALIFORNIA DISTRIBUTORS

FIETCHER & FRAMBES

Rives-Strong Building

LOS ANGELES, CALIFORNIA

Telephone VAndike 5756

November l, 1927 THE CALIFORNIA LUMBER MERCHANT

CHESTER D. MOORE ENTERS BUSINESS IN SAN FRANCISCO

Chester D. Moore, office manager of the West Coast Lumber Trade Extension Bureau since that body was organized, has bought an interest in a storage and freight forwarding concern in San Francisco and will move to California-on Novemb.er I to take over the management of the enterprise.

"I am resigning my work with the Bureau and leaving the Pacific Northwest with regret," Mr. Moore stated, "and my only reason for the move is that I have what I believe to be an unusual opportunity to go into business for myself. I have watched and worked with the Bureau while it has grown from an idea into a going concern with 117 membeis and an income of nearly $400,000 a year. My share in the growth and accomplishm.ents of the Bureau will cause me to look back on my association with the organization as one of the most pleasurable and interesting periods of my life."

With C. J. Hogue, field manager of the Bureau, Mr. Moore has carried the burden of administration for the organization since the resignation of Henry Schott, manager, more than a year ago. During this period, the Bureau has experienced its greatest growth.

Before joining the newly organized staff of the Bureau in February, 1926, Mr. Moore was statistician for the West Coast Lumbermen's association and manager of the box department of that body. Mr. Moore originally went with the association for the purpose of developing a uniform cost accounting system for the lumber industry.

This work was successfully prosecuted to the extent that now more than 100 of the larger lumber organizations use the same accounting system. This is said to be the only lumber group accounting system ever installed that has been successful.

FllllltAY ltllttAR

TITIIBER G(l. and l(0r[il BuGAll

TUTTIBER & IIEU.

cottlP[llI

Head Office and Mills at Kolambugan and Manila, Philippine Islandr

Saler Office: 910 Central Bldg., Loc Anselet

W. G. SCRIM, U. S. Representative

FLOYD DERNIER ADDRESSES ORANGE BELT LUMBER ASSOCIATION

Corona was host Tuesday evening to the Orange Belt Lumber association at its regular monthly meeting. The afiair was held at Hotel Kinney, and Walter Decker of the Hayward Lumber company and Frank and Howard Ware of Corona Lumber company did the honors and soon had their 35 guests feeling at home.

The Orange Belt -Lumber association is composed of lumber dealers in the following cities : Riverside, San Bernardino, Colton, Beaumont, Banning, Ontario, Rialto, Fontana, Arlington and Corona. Speakers of the evening were Mr. Floyd Dernier of the Lumbermen's Service associption, Los Angeles and Mr. Steffson of the Orange lounty association.

LUMBER vARD opENS AT BAKERSFTELD

The Harvey Lumber Co. has opened a new lumber yard at Bakersfield. Mr. J. N. Harvey is the owner and manager of this new concern.

RALPH F. FREEMAN JOINS INSO BOARD ORGANIZATION

Ralph F. Freeman, formerly Production Manager of the Insulite Co., has been appointed Assistant Superintendent of the Stewart Inso Board Co., of .St. Joseph, Missouri.

Mr. Freeman has had many years of experience in the production of Insulating Board, and has a technical knowledge recognized among the leaders in the industry.

PRODUCERS OF K. L. D. BRAND

The Stewart Inso Board Co. is just getting into production with their new product, Inso Board, manufactured from wheat straw. According to A. D. Stewart, president of the company, a demand has sprung up for the new product above all expectation. Shipments will probably start before the first of November. P H I L I P P I tl E

A H 0 G A tl V

t4 THE CALIFORNIA LUMBER MERCHAN? Novem,ber l, 1927
t/,r.rew
V
A cabinet wood which by reason of its great worth, varied usefulness, and undeniable beauty, has made for itself a name to conjure with.
Economically it surpasses all cabinet wood competition.
It has a thousand ureE, all economical and all beautiful.
lut

From Gleomora fo Oakd ab to Mab

From ttTinker to Evers to Chancett and ttfrom Glenmora to Oakdale to Mabt' mean the same thing-efficient coordination of effort to complete the perfect pl^y.

Our own railroad between our own plants, is the baseline on which all three are "out" to serve you with lumber just as YOU want it.

Hardwoods dried to any moisture content, and run to any pattern; cypress worked to dimension sizesl and soft short leaf pine can be mixed in any car, in amounts to suit YOU.

The Mark of on Every Stick

Hillver Deutsch Edwards, lnc.

Oakdale Hardwoods-Pine

BRANCHES:

Louisiana

CHICAGG223 Railway Exchangc Bldg. MEXTCO-Bo:2353, Mcxico City, D. F.

DETROIT-7-52 Gcncral Moton Bldg.

GREAT Britaia-SuFotk Hourc. CONTINENTAL EUROPE-

Laurcncc Pouatncy Hill, Londoa, E. C. I

No. 5 Ruc Grctry, Parir, Francc

November 1, 1927 THE CALIFORNIA LUMBER MERCHANT ,NAB

Fred Roth

FreJ ltoth is general manager for J, H. McCallum, the prominent San Francisco retail lumber dealer.

Fred Roth is a native Californian and was born right in San Francisco. After completing his school career, he decided to enter the lumber business and his first assignment was with Sudden & Christenson. Later on they sent him to their mill at Prosper, Oregon, where he spent some time at their mill and logging operations. Speaking of his trip to the Northwest, Fred says he tackled two jobs at the same time as he took a bride along with him.

In 1920, he became associated with J. H. McCallum and his advancement with this concern has been rapid. He has been connected with this concern ever since and is now Mr. McCallum's right bower and general-manqggl_of the concern'

He is a fine example of the younger generation of California lumbermen. He hag a pleasing personality, is a tireless worker and takes an active interest in all things that are for the betterment of the lumber industry. He is an active member of Hoo-Hoo and is a finn believer in the principles of the Order. He has acted as Vicegerent Snark of the San Francisco Bay District and during his term of office promoted many excellent affalrs for the lumbermen of his district. During the past year, he has acted as Hoo-Hoo coun' setor for California. and his duties as state counselor have carried him to practically all the Hoo-Hoo districts in the state where he has made a splendid impression on all the lumbermen with whom he has come in contact.

I{e makes his headquarters at the ofrces of the J. H. McCallum lumber yard at 748 Bryant street, San Francisco. If you have never had the pleasure of mceting Fred Roth, drop in and get acquainted with him. You will find that he possesses dl the splendid qualities of a gentleman and is also a lumber executive of high ability.

I6 THE CALIFORNIA LUMBER MERCHANT November l, 1927
NNNN The Ortglnal Placttc, lVater?root Portland Gernent rnakes lrour stucco watl absolutely and permanentllr waterproof wttlrout extra eost! IA||!,'AG'UNID TNOT IA'IG PA'IIfT' Wtl'' for 8,,/klct MONOLITH PORTLAND CEMENT COMPANY t3rh Ft@t A,G Emdco Buildinglaa^n&La C.llf Ph@Tninlr70r6 NN"NSWNffiWNWNNN

QER

VICE built into fhese trade-marked lumber

I(now the Lumber

standards unexcelled in the industry, based upon long experience in lumber production and a desire to give maximum construction value to the user. The trademark is placed on the end of the piece for ready identification of such uniform quality.

\) producfs during the process of manufacture must You Buy account for the dependence that god builders place in them. Every phase of manufacture is governed by Douglas Fir Lumber and Timbers, Douglas Fir Window Frames .. Western HemlockLumber., Southern Pine Lumber and Timbers. Southern Hardwood Lumber and Timbers, Oak Flooring California

White Pine Lumber, Sash and Doors, Box Shooks

Creosoted Lumber, Timbers, Posts, Poles, Ties, Guard-Rail Posts, Piling.

The Long,Bell Lumber Company

Building Kenrar City, Mo. Lynbetmct

1675

Having rbserves of finest virgin timber to supply our plants far into the future, we further aim-by careful logging, reforestation of cutover areas and aggressive forest protection:to keep all our forest land acres fully ' stocked with growing timber to sustain a permanent lumber manufacturing enterprise.

Novembe: 1. 1927 THE CALIFORNIA LUMBER MERCHANT 17
R. A. Long siacc

TakeAdvantage of this National Advertisrng to ArchitgctS .. .it rneans tnore Lumber Soles for You

EvERy recognized architect in your town is Ij reading, in his own rrade paper, the "story of Redwood"---of its natural color, its beauty, strength and general adaptability for construction purposes. And this story is being told in an interesting and convincing menner, for the architect is recognized as an important factor in the building program.

And this Redwood preference on tihe p*t of the architect, established through tihese regular messages, will in turn influence prospective

home owners and builders. And these new friends of Redwood will look to you for their lumber requirements. Complete stocks will assure them of a first satisfaction which is of primary importance.

Millions of feet of Redwood lumber are always in stock at Flammond's, ready for immediate shipment. Large production by Hammond mills assures a ready supply for every retail yard. Let Hammond's serve you on your Redwood requirements,

t8 THE CALIFORNIA LUMBER ME,RCHANT November l. 1927 Full
page edvertiscmcnts in the nationally known architectunl publicetionr rre used by the.Californie Redwood Association, to tell the architccts of thc rdvantages of Rcdwood for ncarly every form of construction.
HAMMONI) LUMBER
Main Ofrcc: 310 Sansome Street San Franclsco, Calif. Sostlrrn Califomb 2010 South Alameda Street Diuisiort - Los Angeler Milku SAMOA. CALIF. MILL CITY ORE. GARIBALDI. OBE MEMBER "Use Redwooil ,.It Ldsts"
COMPANY

tSacramento Valley Lumbermen's Club Meet

About thirty attended the meeting of the Sacramento Valley Lumbermen'S club, held at the Hotel Senator, Saturday Oct. 15th. Mq. Clarence Jarvis, vice presi(ent of the Capital Nationa! Bank, Sacramento, was the speaker of the day, and spoke on early day' financial transactions. Mr.

A R. Islael of the West Coast Trade Extension Bureau ouilined the work of the Bureau, pnd stressed on the fact that they wanted to cooperate with the retailer.

fhd tiansit car questi6n was the subject of considerable discussion. George Ground of the Modesto Lumber Co., Modesto, spoke on conditions in the upper San Joaquin valley. Pres. W. A. Waldeq, presided at the meeting, which was the,first si4ce the summer vacatiorts. Following ' is a list of those present:

R. E, Tracy, Friend & Terry Lbr. Co., Sacramento.

W. M. Casey, Redwood Mnfrs. Co., Pittsburg.

C. P. Christensen, Linden Lumber Co., Linden.

H. M. Gunton, Gritzmacher & Gunton, San Francisco.

James Tulley, General Supply Co.l Fair Oaks.

Geo. L. Meisner, Valley Lumber Co., Lodi.

F. P. Roper, Lodi Sentinel, Lodi.

-

A. R. fsrael, West Coast Trade Extension Bureau, Seattle.

J. R. Neylan, Booth-Kelly Lumber Co., San Francisco.

C. A. Minard, Cutter Mill & Lbr. Co., Sacramento.

Tom Brown, J. E. Higgins l.br. Co., Sacramento.

C. D. LeMaster, Sacramento.

W. A. Walden, Home Builders Lbr. Co., Gridley. Clarence Jarvis, Capital National Bank, Sacramento.

H. C. Henrv. Booth-Kellv Lbr. Co.. Sacramento.

ff. M. Isenirower, Holmes-Eureka Lbr. Co., Sacramento.

E. S. McBride, Davis Lumber Co., Davis.

C. F[. Terrell, Chas. R. McCormick Lbr. Co., Sacrameryto. George Ground, Modesto Lumber Co., Modesto.

G. R. Bleecker, Eagle Lumber Co., San Francisco.

O. H. Miller, Knox Lumber Co., Sacramento.

I. E. Brink, Diamond Match Co., Chico.

J. H. Sheppard, Friend & Terry Lbr. Co., Sacramento.

O. D. Ruse, Tilden Lumber Co., Stockton.

J. F. Ffolmes, Woodland Lumber Co., Woodland. Water Baker, Friend & Terry Lbr. Co., Sacramento.

W. B. Dearborn. Loomis Lumber Co.. Loomis.

c. D. JOHNSON VTSTTS CALTFORNTA 1/ OeN SCHROEBEL NO\^/ MANAGER OF SAN

C. D. Johnson, president of the C. D. Johnson Lumber ' JOAQUIN LTIMBER CO. Co., Portland, Oregon, and of the Pacific S_pruce Corpora- Dan Schroebel, who has been with the San Joaquiri Lum- tion, was a recent California visitor. Mr. Tohnson visited san Francisco and Los Angeles where ;;'ioii.]ii.]iiil bep_co- 1Fi"lmafiy years and who was assistant manager their California representatiies, Russell Gheen and W. H. ' under MrJ Robt. Inglis until the death of the latter in Oc.Morrison. tober, has now bedn made rnanbger of tlre concern.

.November l, 1927 THE CALIFOIRNIA LUMBER MERCHANT l9
/
sERVE EEEEFE T"ffiE PRCINAPTTLY BLUE RIBBON Buib-In Furniture Dirtributed by HAMMOND CALIFORNIA Lumber Company write Door Company 2OlO So. Alameda F 239 Central Ave. AMERICAN R HERZOG Door Company prices Sash & Door C-o. 4322 Broadway 333O West 36th St. LOS ANGELES, CALIF. Unit E ID1454XBAmcricar Y:i'f:":.'-g & Salcr Corporation United Statcr of America

Reid-Galleher Compaoy, Inc.

One of the most progressive and forceful concerns in the state is the Reid-Galleher Company, Inc., of Long Beach, California, wholesale distributors of building materials.

This concern was established eight years ago by James K. Reid and B. S. Galleher, who are both well known to the lumber trade in California. Associated with them is L. R. Welty who has had years of experience in the lumber business in the Middle West. They are dealers in flooring, agents for Orange county and the Coast section for Murphy In-A-Dor Beds, Southern California distributors for K V P building paper, and agents for Celotex in tlre l,ong Beach, San Pedro and Wilmington territory.

They specialize in Decking, Block, Plank and Parquetry flooring and many splendid jobs in Los Angeles, Beverly Hills and Hollywood have been installed by this concern. They have furnished and installed flooring in the following schools: Polytechnic High, Beverly Hills High, Beverly Hills grammar school, -fhircl street school, ll8th street

school, Bridge street school, Rose Hill school, Nlarvin avenue school and Fairfax High school.

In the city of Long Beach, they have installed floors in the Woodrow Wilson High School and the Washington, Jefferson, Franklin and Alexander Hamilton Junior High schools.

They have also installed floors in the Cabrilla street school, San Pedro; Huntington Beach High School; Masonic Temple, Redondo; Boys' and Girls' Aid Society school, Altadena; Bell High school ; department stores of J. J. Newberry at Los Angeles and Phoenix, Arizona; parish of the Holy Cross, San Luis Obispo and Dominguez Seminary, l)ominguez Junction.

They maintain an office in Los tion. an old-timer in the lumber charge.

Mr. Reid is president of Commerce and Mr. Galleher Builders' Exchange.

Angeles, with C. N. Stangame in Los .\ngeles, in the Long Beach Chamber of is president of the Long Beach

Como wherc thc varrity crowd arrcmbler-wherc playerr rnd fane rclivc the tcn.e momente of thc rtrug- gl". Makc your hcadquartcrr et thc

m THE CALIFTORNIA LUMBER MERCHANT November l. 1927
B. S. Callchcr
Alter the Bfg Game
I{OTEL TTLAZA RltGr3 POST STBEET AT STOCKTON "*'''r.I*L sAN FRANcIsco Muagor REDWOOD Air and Kiln Dried ii Bevel Siding, Finish and Mod$idl t'Where Quality Countst' Common Boards and Dinenrion E. J. St. DODGE CO. 16 Calif. - San Francirco W. R. GHATBERLIil & GO. GARGO atd RAlt Dirtributia3 A3catr ia Southcrm Celifotair for Littlc Rivcr Kcdsood Comprny P'ORTLAND !00 Pottcr Buildi4 SEATTLE 6fl Sliuc Btdj. OPERATING STEAMERIi W. R. Chanbcrlla, Jn Barbere C. Strnwood Phyllir S. S. Ycllowrtoao SAN FRANCISCO LOS ANGEI,.ES 6lt Mrtron Bld3. 263 Chenb* of Conurrcr Bld3.

WE GUARANTEE

BruGELLized O a,k Floorin g

AS FOLLOWS:

That it will not cup, buckle, nor shrink, if laid according to standard practice and if it is not subjected to extreme moieture, atmosphdric or temperetur€ conditions. Under extreme conditions, cupping, buckling or shrinking, if it occurc, will be of slight character.

That it will not be attacked by any wood-boring ineects, euch as Termiter, Vhite Ants and Lyctus Powder Post Beedes, all of which often seriously damage f,oorc and other interior woodwork.

THE CALIFORNIA LU}TBER \IERCH.{NT
ANNOUNCING The Opening Of Our NEW WHOLESALE WAREHOUSE Handling BRUCE PRODUCTS Exclusively
E.
BRUCE CO. "ffiHl'''r:TEK*. -LARGEST MANUFACTURERS OF OAK FLOORING IN THE WORLDWe Scff To Dealers Only Flooring Plants atMemphir, Tenn. Little Rock, Ark. Prercott, Ariz. Cairo, lll. Narhville, Tenn. Sawmillr atLittle Rock, Ark. Prercott, Ariz. Oak Grove, La. Bruce, Miss. I.oe Angelec YOrk 8190 E. L. Bruce Co.' Inc. Oftce and Warehoure: Wectern Ave., at 6&h St.
L

SAN FRANCISCO LUMBERMEN HOLD DINNER AND SMOKER

Nearly one hundred Bay District lumbermen gathered at the San Francisco Commercial Club, Wednesday night October 19th, to attend a "get together" dinner sponsored by San Francisco FIoo Hoo Club No. 9. One of the pleasing features of the dinner was that the usual prepared speeches were taboo. Toastmaster Frank O'Connor called on several of those present for short talks, including the president of Oakland Club No. 39 Clem Frazer, Bert Johnson, president of San Francisco club No. 9 and vicegerent snark Bob Grant and state counselor Fred Roth.

The program provided by the entertainment committee under the leadership of Russell Gheen was high claSs. One of the offerings was a ventriloquist who had been ably coached in regard to some of the members and his act was a big hit. The dancing girls with the assistance of Dud Else and Chauncey Stibich put on several pleasing numbers.

Bill Godard headed a large delegation from Oakland. Alameda was represented by Merrill Robinson and Clem Fraser. Harry Gaetjen was there twice, once from Chicago and once from San Francisco; Harry is still young enough to go to the circus and told of an experience he had at a recent performance.

The San Francisco ciub is having excellent noon day meetings, meeting the second and fourth Friday of each month. A special effort is being made to interest the retail trade and also the planing mill men.

EARL CARLSON STRICKEN WITH ACUTE APPENDICITIS

Earl Carlson, San Francisco, the popular and well known representative of the Santa Fe Lumber Co., was stricken with acute appendicitis at 2:OO o'clock Sunday morning, October 23. He was operated on an hour later. He is at present at the St. Luke's Hospital, San Francisco. His many lumbermen friends are hoping that he will have a speedy recovery.

STEAMER COOS BAY WRECKED

The steamer Coos Bay belonging to the Coos Bay Lumber Co., and under the command of Capt. B. .W. Olson, ran aground on the south side of Golden Gate Strait about one mile east of Mile Rock lighthouse, Saturday night at 8:06 o'clock during a heavy fog. The vessel was northbound in ballast from the company's yard at Bay Point. She was formerly the naval collier Vulcan and was brought around to this coast about three years ago and renamed the Coos Bay.

WHOLESALERS' EXECUTIVES TO MEET

President C. A. Goodman, of the National-American Wholesale Lumber Association, has called a meeting of the Executive Committee for New York, November 4th. This is the usual fall meeting of the officers for the consideration of the Association's first six months' activities, and to plan for the winter. At this meeting there will also be a discussion as to the time and place for holding the next annual convention.

THE CALIFORNIA LUMBER MERCHANT November l. 1927
E STAB LI 1g SHED 10 Veavet-Henry Mfg. Co. Successors to l|/eaver Roof Co. 3275 East Slaugon Ave. Los Angeles Tel. Mldland 2141

Buih so tbey Can't Go Wrong

OU can recommend CAIwALLADER I SLAB DOORS to your customers and knowyou're selling doors that will make good.

These doors are built for long and hard usage. Cores are of high grade soft wood bloCks put together with regular stile and rail construction. Waterprdof casein glue applied under hydraulic pressure renders the core permanently moisture-proof. It cannot warpl shrink or iwell.

or they can be painted.

Cost Less Tban Natioe Harda:ood Doors

They are priced right. They are less expensive than native hardwood doors and cost about the same as domestic softwood doors. Keep them in stock. They will bring in new customers and help keep the old ones satisfied.

November l, 1927 THE CALIFORNIA LUMBER ME^RCHANT 23
ffi#Yf';{fii:"{#{,i le' :$'ffi::Ii*i';'ltir*:i ]*::""ffi*:n,
CeoweLLADEn-GrnsoN Co. n,. 3628 MINES AVENUE ,, LOS ANGELES zAmAofuMAnocAr{v Y;:Y,#"f:y:::31ff}"'I07,,1:,#"X. BATAAN.SMAHocAT{v rttectiltatsPectJtcarrons.

HUGH ALDERMAN A LOS ANGELES VISITOR

Hugh Alderman, Valley representative for the Pacific Lumber Co., was a recent Los Angeles visitor. lle dror.e down from Fresno to the southern metropolis for the purpose of bringing Dr. T. E. Snyder, entomologist rvith the U. S. Dept. of Agriculture, back with him. Dr. Snyder addressed the San Joaquin Valley lumbermen at their meeting on October 15.

PAUL ORBAN BACK AT HIS DESK AGAIN

Paul Orban, Orban Lumber Co., Pasadena, is back at his desk again after being confined to his home rvith illness. He reports that,he is convalescing nicely and is glad to get back on the job again.

E. J. BROCKMANN VISTTS PINE MILLS

E. J. Brockmann, San Francisco, Pacific Coast manager of the Lumbermen's Reciprocal Association, is r.isiting the mills in the Pine District on business matters. He rvill l;e away from his office about two weeks.

FRANK O'CONNOR RE-ELECTED PRESIDENT SHIP OWNERS' ASSOCIATION

At the annual meeting of the Ship Owners' Association r/of the Pacific Coast, held recently in San Francisco, Frank .i J. O'Connor of the Donovan Lumber Company was rev elected president of the association. This makes the fifth consecutive time that Mr. O'Connor has been elected to this position.

R. W. Myers and Jarnes H. Maclafferty were elected vice-presidents, and Nat Levin secretary-treasurer.

The following directors were elected for the coming year: Frank J. O'Connor, R. W. Myers, James Tyson, S. M. Hauptman, L. C. Hammond, Otis R. Johnson, L. C. Stewart, S. D. Freeman, H. F. Vincent, W. R. Chamberlin, John L. Reed and T. C. McCabe.

CALIFORNIA MILLWORK INSTITUTE ANNUAL NOVEMBER 17 AND 18

Will Goddard, secretary-manager of the Alameda county branch of the Millwork Institute of California, announces that the members of that branch have been active in making plans for the annual meeting of the institute to be held at Oakland, November 17 and 18.

A number of good speakers will address the convention on matters of general interest to the industry. "Merchandising Methods" will be the main topic to be discussed.

WEST CALERA WAS FIRST STEAMER TO TIE UP AT CADWALLADER-GIBSON'S NEW WHARF

The new wharf of the Cadrvallader-Gibson Company at Long Beach was opened October 3, when the big steamer West Calera swung alongside with a cargo of hardwood from the Philippines.

The nerv dock is 350 feet long, and the cornpany has an option on an additional 50 feet.

PACIFIC COAST BUILDING OFFICIALS' CONFERENCE

The Pacific Coast Building Officials' Conference rvas held at Phoenix, Arizona, on October 18-21. The uniform building code on which the building officials have been working for the past three years was adopted and ,the code will be in print in December. Walter Putnam, Building Inspector of Pasadena, was elected president.

R. F. Hammatt, secretary-manager of the California Redwood Association, San Francisco; Max Cook, California Redwood Association, San Francisco; Dick Kimbell, National Lumber Manufacturers' Association, Washington, D. C.; Jack Horner, San Francisco, manager of the 'Western Division of the National Lumber Manufacturers' Association; Art Bevan, assistant secretary Red Cedar Shingle Bureau, Seattle, and W. B. Wickersham, Charles R. McCormick Lumber Co., Los Angeles, were among those who attended.

THE CALIFORNIA LUMBER MERCHANT November l, 1927
OUALITY
Said All There Is!
John W. oehl (D Son, I K llc. ONL 652 So. ttyers Strcet Los Angelee WHOLESALE ANgelw 1672 Private Erclnnge
lVhen You S"y KOEHL
You've
WE HAVE BEEN SATISFYING THE SASH AND DOOR AND LUMBER DEALERS OF SOUTHERN CALIFORNIA SINCE I9I2 WITH HIGH GRADE SASH AND DOOR PRODUCTS

ASPEilA[.7 ROOFENG

KinJ of Rooftng A.k Fo" h"y

*in a qt rlity th.y cannot beatl

Roofing began thifty odd years ago simply * J,flll sheets of felt dipp"d in asphalt.

^7flISPHALT

Tod"y it includes rid{y colored, beautifully patterned roofs, made possible by surfacing witfi slate.

In this development certain q/pes of rolled roofing-smooth surfrced and sanded-have become sandard. El Rey indudes all these sandard types-with " qnaliry in each that is above the ordinary. And it also meets the popular demand for color in roofs, with El Rey Rolled Slate Roofing and Slate Shingles which are the finest that can be made.

You are in tiptop shape to handle any class of uade in asphak roofings, therefore, when you are stocked with El Rey. You have anything they ask for, in a qualry they cannot beat!

November l. 1927 THE CALIFORNIA LUMBER MERCHANT
Et
Mchosc Houl. rcanth comoleted at Los Anscles. S. Ckrhs I*r vas ilr Archiect odTrcycr B'iotkts, iir 6u;ld"rs. El &zl Slaa- thinghs poc used on ilte slaating siatow of dr rcof and & g4 &nllcd fufngu tfu fat surfaes
Lo" Arrg"l". Ptp"" lll.trrufacturing Co. 1633 North San Pablo Street er Tehphone ANgelus 5236

tMs

Yodllsee the c d o 5 BeF

tfHE copyrighting of the popular r new ProNrnn Supnn Hrx

SHrNcu has not only reserved for Pioneer Dealers an unusually attractive design but gives them also the only shingle on the market combin, ing this design with dauble thickness oaet the entwe roof.

Make the test, described at the right, with the SUPER HEX . . .try it with any other strip shingle. You'll convince yourself.

In addition to producing a IOOE" waterproof and weather,tight roof the PIONEER SUPER HEX SHINGLE also gives you these selling advantages:,

It produces a distinctive SEMI-THACHED EFFECT so much appreciated on finer homes.

It takes Fewer Shinglee, Fewer Nails and less labor due to its massive size.

It is heavilv surfaced with beautiful shades of non.fading Yosemite rock . . no paint or stain is ever needed.

It is fire ietardant, thereby reducing insurance rates on both home and contents.

Due to doubfe thickness it affords Double Roofng Insulation. And with the PIoNEER Suprn Hnx

SHlNclr you get Pioneer service.. not promises but performance. Immense stocks to serve you and active selling help.. buy when you need themmost!

Here's The Tesfl

Lay up three Super Hex Strips in the regular manner, as shown in the illustration. Holding down the ends of the top and bottom shingles, pull the center one entirely out. You will see that the top shingle still overlaps the lower one . . . not a crack or an opening. That's *hy, when [aid, the Super Hex provides DOUBLE THICK, NESS OVER THE ENTIRE ROOF!

% THE CALIFORNTA LUMBER MERCHANT November l,0n
ProxEER Pnpr ESTAIL 55th & Alamede LOS ANGELES. CAL. Phw DEI wrc 2lll PORTLAND SEATTLE DE
November l, 1927 THE CALIFORNIA LUMBER MERCHANT fryer;Eex, ue trz \ \ tlii i.,i ' li '.!, ' ritl ta3Et oN cv€Ry cuxolE tF :cts you '].1 SHINGLES SALT LAKE o CovtPANY, rnc. VOSEMITE ROCK SURFACED 507 Hearst Bldg SAN FRANCISCO. CAL Phore Kccract 37EE SUPER,HEXAGONAL SPOKANE

Mr. Binder Prefers Sugar Pine for Carving Toys

The accompanying photographs shorl' some of the wooden toys carved out from sugar pine by Mr. Frederic Binder of Los Gatos, California. Mr. Binder, a retired business man, is the son of a German artisan, from whom he learned the art of modeling. When his eyesight failed

to a point r'vhere it was unwise for him to do much reading, he turned to this work as a hobby.

Mr. Binder spends a great deal of his time rvith his grandchildren, the children of John P. Hemphill, of the Madera Sugar Pine Co., Madera, California. With his knife and specimens of sugar pine, he has carved out an excellent assortment of wooden toys to the great enjoyment of his grandchildren.

In speaking of all the rvoods which he has worked, Mr. Binder states that he likes sugar pine the best, as it is soft, straight grained and lends itself most admirably to exact fidelity of reproduction.

Iri,][o]bins" Flooring you are assutrd of the very fi"."t that has elver been, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the type of men who make our flooring, all go to make this statement_poqsi!-le. "Robbins" Maple and Birch Flooring is the best.

Southern California: C. J. LAUGHUN

627 Pctroleum Sccuritiee Bldg., Lor Angclee

Northcrn Californie: GEORGE C. CORNITIUS, Amcricrn BanL BIdg. Sen Francieco

JrflRommrNs]FuoonuNc ROBEINS TTOORING

PORTLA,ND Oregon

Is the ideal location for that new lumber manufacturing plant of yours.

Portland is in the heart of the big timber region of the Pacific Northwest. It also has an abundance of cheap hydro-electric power for manufacturing purposes. Good ocean and railway shipping facilitiee, a mild climate and a fair supply of skilled labor, practically all of which ig non-union.

I will be pleased to serve you in the location, design and construction of that new mill of yours.

HENRY BLACK

Cotn plet e B uilding C ons tr uc tion

Special Attbntion Given to Repair Work

383 Pittock Block - Portl,and, Oregon

Telcphone Broadway 8060

u THF" CALIFORNIA LUMBER MERCHANT November l, 1927
Ililr. I;rcrlcric Binder engaged in his favorite pastime" carzting toys. .Some of the animals carved from .sugar l>ine by Mr. Frederic Binder. Iron \A/orkcrr, Ccmcnt Workerr, Brick Layerr, Cltlrcntcrr, Roofcrr, Plumbcrt, Elcctricianr, Cabinct.maLcrr, Painterr end Papcrhangerr; ebo Rcel Ertetc Bondr end Mortgagcr.

C. D. JOHNSON LUMBER CO.

Portland, Oregon Car and Cargo Shipments

#ff6.3"trT,?B#Trn

Ships S. S. Robent Johnron, S. S. C. D. Johnron III. Spccier-Old Growth Yellorr Fir and Sitka Spruce

Saler Officer: ;!| :ffiffi1nus'' Lolnseu

THE CALIFORNIA LUMBER MERCHANT November l, 1927

A Tribute to Bob Inglis, High Twelve Club-October 10, 1927

Mr. Chairman, Members of the High Twelve Club and guests:

When some of the boys asked me to say a few words at this meeting as a tribute to our departed member, Robert Inglis, I felt _utterly inadequate to comply with their request and so expressed myself to them and to your President, but when I was made to realize that no one, outside of possibly our President, Mr. Falconbury, could give you the same picture of his life that I could, I consented to undertake the task.

I have known Bob Inglis for over fifteen years.

I have known him in a way that few men have had the opportunity of knowing him.

I have known him as competitor in business and as a fellow-'r,vorker in association and civic work.

I have known him to be absolutely fearless, never hesitating a minute to declare, his principles, regardless of rvhat it might mean to him in a business way or socially.

I have known him to be a man, who, when he thought he was right would fight to the last for his principles, but I have known him also to be a man, who, when he found he was wrong, was not ashamed to confess it and would quickly make amends to anyone whom he had injured.

I have found him to be one, who, when once his word was given it was as good as any bond. When Bob Inglis told you he would do a thing you could rely absolutely on his doing it.

I feel that the retail lumber business of the state

has lost one of its finest characters and best leaders, a man who r,r'as always fighting for the higher standards in business life and a strict adherent to the best business ethics.

For the fifteen years that I have known Bob Inglis we have been competitors in business and it has given me a better opportunity than any other relationship, to see and judge what a man really is, for the acid test comes, not in your relationship in the pleasures of social life, nor your contact in the work and pleasure of association activities. but it comes where steel meets steel in the keen competitive struggle for business, and where the temptation is always foremost to keep just within the law or even step beyond the border between rvhat is right and wrong in seeking unjustifiable advantages, and in all these fifteen years of our business life he has shown himself to seek, not just to keep within the law, but to give the other fellow as fair an advantage as he would ask for himself.

The foundation and structure of his social and business life seems to have been planned and constructed along the lines of those words:

"For when the One Great Scorer comes To write against your name, He writes-not that you won or lost, But how you played the game."

Bob Inglis played the game and played it right. He always met you "on the level," he endeavored to live "by the plumb" and he has now departed from us "on the square."

Rees Blow Pipe

BLOWER SYSTEMS DUST AND SHAVING SEPARATORS

FANS AND EXHAUSTERS

SHAVING AND SA''UTDUST INCINERATORS

HEATING UNITS FOR COMMERCIAL DRYING SYSTEMS

.:PAINT SPRAY BOOTHS AND VENTILATING STACKS

.

.

.

GENERAL SHEET METAL IU?ORK AND'

LIGHT STRUCTURAL STEEL

THE CALIFORNIA LUMBER MERCHANT November l, 1927 /
. . TELEPHONE MARKET 3345 . ..
DIRECT CONNECTED SI'W SPEED EXHAUSTER
Mf
INCORPORATED
S. Corrr,pany
340 Seventh Street (near Folsom) Srrrt Francisco - -

The Answer To Lower Transportation Cost

A Ca,rrier With

Fewer

and

Hea,aier Parts!

HE cost of upkeep and maintenance on the Gerlinger Hydraulic Carrier is less than on any other make carrier. And *hy is this astounding fact true?

Simply because the Gerlinger has 20% to 50 /o less parts-all of which are heavier in construction. Thus the fewer and heavier parts eliminate €Xpensive repair bills; the hydraulic lift and Continental Motor insure speed of operation-all of which answer the problem of lower transportation cost.

Also Speetal Engiieertng Servlee Free to Operators

We have a FREE ADVISORY SERVICE whereby co-operation is afforded to mills in establishing the most efficient yard layout and the least wasteful operation system. Write direct to any of the distributors below for this FREE ADVISORY SERVICE.

November l, 1927 THE CALIFORNIA LUMBER MERCHANT
Gerllnger Eydrauttc Lunber Garrler Dlodd Ag
Dlr.r.as MlcHrNE g LocoilorrvE WonKs Dallac, Oregon MATLLER-SEARLES, Incorporated 135 Fremont Strcet San Francirco, California J. D. ZIMMERMAN 509 Magazine Strect Ncw Orlcanr, La. Distributors: GERLINGER-STEVENS CO. 326 Pacific Bldg., Portland, Oregon Dirtributorr for Oregon, Warhilgtoa, ldaho, Montana and Britirh Columbia Salern, Oregon W. M. VAN OSTROM, Managcr 2607 Grand Central Tcrminel Bldg. New York, N. Y. Phonc Vanderbilt tllit7 H. K. ROBINSON 40E Federal Commercc Trurt Bldg. St. Louir, Mo.

THE REDWOOD SALES CONTEST ENTRY SHOWS THAT REDWOOD WAS USED IN MISSISSIPPI BEFORE CIVIL WAR

The Second Redwood Sales Contest has resulted in manv valuable entries being received from various sections of th; country during the past few monthl The accompanying photographs shol a copy of an affidavit received at the offices of the California Redwood Association, Sa3 Francisco, from the Pacific Lumber Co. of Illinois, Chicago office, rvhich rvas submitted to them by Charles B. Carothers, Incorporated, Memphis, Tenn., regarding the fire resistant qualities of redwood colonial stave columns, together rvith a sample of the redwood columns referred to showing the painted surface.

SIMONIDS TSNIYES

Red Streak High Speed Steel Knives witl giv" voi longer service without regrinding or jointing. They are made of shock-resisting eteel.

Narrow Gaclng, Nanow llulllonr, Plarter Revealr, tor

DIloubletlung ffindowt

"Adjusto-Bal"

Sarh Balancor are the an.wGr.

"Tungsweld," the only Welded High Speed Stecl Knife. The cutting edge of high speed stecl is welded to a goft steel back. Outlast thick carbon steel lcnives three to five times.

Ordcr from

SIMONDS SAW AND STEEL CO.,

ARCHER AIR COOLED INCINERATORS

Slow Speed Blowcr

Low Power Syrtemr

ARCHER BLOWER & PIPE CO.

Erteblirhcd 19fl)

Phonc HUmbolt |l3

E{l Eert 6lrt St., Lor Angclcr ,165 Celifornir St,, Srn Frenci:co

THE CALIFORNIA LUNTBER MERCHAN'T November 1, 1927
S lrecimen of tka Fluted, Colonial C olumn.s ref e rred to in af f id.atit, sho-o.ting f aint ed. surf ace. Cofy of affid,auit signed Miss., shouing by Gardner & Thompson, Inc., of Rosedale, fire resistent qualities of reduood.
Lor An3clcr, Crlif. 116 Eut Third Strcct Saa Frrncirco, Celif. Zn-Zn Fir.t Strcct
%s"
LOS ANGELES. U, S. A.

At the beginning of the rainy season, hundreds of truck oPerators bring their trucks to Truck Tire Service to have new Goodyear All.Veather Tread Tires appliedor to have their worn tires regrooved by means of our special equipment.

Regrooving with the original All-Veather Tread design renews traction and revives cushioning-resulting in many additional miles from the tire equipment.

These operators have learned by experience that the Goodyear All-Weather Tread is the only tread design offering maximum resistance to sideslip and skidding on wet, rain-swept Pavements.

THE CALIFORNIA LUMBER MERCHANT f.s,
l2A El* Eighth Strcct Phonc TRinity 6965 Lor .dngclcr, Californir
e{o
ce co. LONG EEACH 220-EastAnaheim Telepbone .62 2-79 Tru XO L LYWOOD 65 23-S.ntd Monld Blvd' T.lcphorc Ho-5524 Jl TtrcJor EvtrS Jleed'

MY FAVORITE STORIES

Age not guaranteed-Some I have told for 20 years-Some less

The Eye of

"Ah tells you Pahson," declared Uncle Eph decisively, "Ah's got religion an' Ah's got it strong. Ah lmow Ah's back slided befo' but Ah nevah sho nuff had it befo'. Dis time Ah got religion, an' Ah knows it's goin' to stay."

"Ah sutinly am glad to heah it, brothah," said the preach€r, "but let me ast you some questions. Fust, is yo' goin' to lay aside all sin?"

"Yassuh, yassuh," replied Eph, "Ah's don don it already."

"An' is yo' gwine t'stop carryini a raznth?"

SEATTLE FIRM INSTALLS SECOND LARGEST BURNER IN WORLD AT WEED MILL OF LONG.BELL CO.

The Seattle Boiler Works has just completed the installation at the Long-Bell Lumber Co.'s plant at Weed, California, of a burner which is the second largest in the world. The dimensions of this burner are 110 by I75 feet, and it is of the improved air-cooled type.

The largest burner on earth was also installed by this firm at the Long-Bell Company's plant at Longview, Wash., about 18 months ago, and this proved so efficlent that it was decided to scrap the burner in use at the Weed plant and put in one similar to that at Longview. Economy in operation and maintenance, lessened lire hazard, and many improved features lvere the deciding factors in the replacement.

Frank F. Hopkins, president of the Seattle Boiler Works is naturally proud of these two installations, which have attracted the attention of lumbermen up and down the Coast.

MAKING SPLIT RED CEDAR SHAKES FOR CALIFORNIA MARKET

The Red Cedar Shakg Corporation, of Seattle, has pur- chased a quantity of timber- east of Toledo, Wash., 'and instllled 1."_-p, where they are employing 20 men getting out Red Cedar shakes.. Geolge Nobl; is- managerl Th; split shakes find a market chieflv in California. -

the Needle

"Yassuh, Ah's travelin' widout non€r"

"Is yo' gwine t'attend chu'ch and suppo't de chu-ch affai's?"

t'Ah promises."

"Is yo'gwine he'l do widows an' orphans?"

"Ready right now."

"Aq'is yo' gwine pay up all yore debts?"

"Wait a minute, Pahson," said Eph dubiously, "yo' ain't talking religion now-yo' talkin' business."

SIMPLICITY OF WEIGHTLESS WINDOW LOCK ATTRACTS ATTENTION

Considerable interest has been created by the Wesco Weightless Window Lock, manufactured in Los Angeles by the West Coast Screen Co., 1145 E.63rd St. It is claimed for this lock that it takes the place of sash weights, pulleys, cords and lift. It is operated by a crank at the side on the same principle as windows of closed cars, and it locks the window in any position every quarter of an inch.

F. G. Hanson is president and manager of the company.

GEORGE H. OSGOOD IS NOW SALES MANAGER FOR HERCULES GLUE COMPANY

Hercules Glue Company of Tacoma, Wash., announce that they have securetl the services of George H. Osgood, who will have charge of .their sales, and will also be available to the plywood and glue using industries for advice on their glue problems. The company is also opening a new department of research and engineering for the devel' opment of new glues and processes of their orvn, and for the assistance of any plant that has ideas to be worked out.

,The main office atrd factory of thej }fercules Gluc Company is at 333 Folsom St., San Francisco.

MODESTO LUMBER CO. WILL BUILD NEW

PLANT AT TURLocK

J. S. Webb, manager of the Turlock branch of the Modesto Lumber Co. announced recently that a new plant will be erected by his company at Turlock, consisting of a new lumber shed and office building.

We cater to the small yard----

And the smaller dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building trade by car or truck makes it possible for the small dealer to give tip-top service to his trade, and yet keep down his investment, his insurance and his overhead.

47Ol Santa Fe .dve.

34 THE CALIFO'RNIA LUMBER MERCHANT November l, l92V
/,/
./
Y
E. K. WOOID LUlilBER CO.

lVc are Specialirtr in Supplnng the Tradc with

OUR SPECI.ALTIES

Vcrtical Grain Flooring

Vcrtical or Mired Grain Finilh

Vcrtical Gnin Stepping

Thick V. G. Glcar K. D. Factoty Sto.L

Vertical Grain Shop

AII mode ftom the tined of OLD GROWTH DOUGLAS FIR of soft tcxture, dried in strictly modern dry trilnr

llittr: Rtymond, Wuhington

Willapa Lumber Co.

Salcr oficc: Garco Bldg., Pordand, Ora

Monbcr Celiforair Rcdsood Arocletlor

OFFICES:

SAN FRANCISCO

Croclcr Buildinj

Phonc Suttcr elTO

LOS ANGELES

Lenc Mortgr3c Bld3. Pbonc TRirity 22t2

FROM REIJABIT MIIJ.S ONLY

C.arro tDd Rril Shipncoer

"OVER 30 YEARS IN LUMBER AND LOS ANGELES'

CALIFORNIA REDWOOD

November l. 1927 THE CALIFORNIA LUMBER MERCHANT
US_THAT'S ALL ]{ATI[I]{AI HARtlTTl|t|D C(l. TRhn' rrte 631"646 Albo StrcGt - fd A{dG. ?tra T. Ceor tutrtb .ryOUR BUSINESS OUR PERSONAL CONCER,N' WLLIAMS&COOPER
ill|fliloonrno TRY
807 Pacific-Southwert Bank Bldg. IJ()S ANGEIES, CAL TUcLor tfll LUMBER
Ul{It|l{ LUMBER Gll.
UNION DEPEI{DABLE SERVICE

Helping the Retail Lumber Dealer

Reproduced belorv is a letter written by The Starks Manufacturing Co., Seattle, Wash., shingle staining experts and manufacturers of high-grade shingle stains, which is an appeal to all those in ttre stained shingle industry to aller-iate a condition that has caused the retail lumber dealer a great deal of distress in the last few years.

In the opinion of Donald H. Clark, manag'er of The Starks Manufacturing Co., tu'o or three shades in any of the standard colors are sufificient to secure any desired color effect

able features at present existing in the merchandising of stained singles.

The only common objectioa voiced by the retail lumber dealer to the handling of stained shingles is the wide diversity of colors and shades of different colors. It is obviously impossible for the retail lumber dealer to carry stained shingles in stock if the building public is supplied with color samples showing thirty or forty different colors from which to select. The result is that nine times out of ten the architect or builder rvill specify a color that is not carried by the retail lumber dealer. On the other ha4d if the retail lumber dealer is forced to buy his stained shingle requirements from warehouses, either in his vicinity or at some distance from his yard, the cost of the stained shingles. to him will be such a5 to diminish his margin of profit, or on the other hand to force him to charge an eiorbitant, price to the consumer.

In order to eliminate this objection we suggest that those of us who are interested in the staining of Red Cedar shin.' gles confer with the object o? reducing the number of colors and of standardizing the colors used by different staining concerns. By this we mean that there should be a limiteil number of colors and not over three standard shades in each one of these colors, with a standard color number to be used by all stained shingle manufacturers. Thus if a dealer ordered No. 7 Dark Moss Green from you it would be the same shade as No. 7 Dark Moss Green irom our firm.

The letter follows:

Gentlemen:-

Realizing that the retail lumber dealer is the sole distributing agent for stained Red Cedar shingles, we believe w.e should do everything in our power to remove any objection-

Our object is to make it as easy as possible for the retail lumber dealer to carry stained shingles and to distribute them, and we will appreciate hearing from you with your ideas as to.,rvhether you.think this can be accomplished, and if so, the best method to pursue.

Very truly yours,

THE STARKS I\{ANUFACTURING CO.

THE CALIFORNIA LUMBER MERCHANT November l, lgti
tr[r. Dongld H. Clarh in building, and the production of a greater number of shades in these colors results in economiC waste and trouble for the retailer.
X. J.
B.
MILWAUKEE -TEDARSHINGITS FOSTER BROTHERS, INC. BIG TREE WIIOIJ'SAI.E DIITRTBUTORII BY CAR AND CARGO of REDW@D sHINGr.Fs ALL WEST COAST LUMBER PRODUCTS 244 California Strcet DIRECT MILL RAPRESENTATTON . San Fruncirco Drvcnport 1100
W. A. S. Fortor Prul S. Fortcr
Byar Borj.
Fortr

COOS BAY TUMBER CO.

of California

Manufacturers of Douglas Fir and Port Orford Cedar Sawmilb, Marshfield, Oregon

Dirtributing Plant - Bay Point

Annual Production

2(X),(XX),0(X) Feet

GENERALSALES OFFICE

Bay Point, C,aL

San Fnncirco Salcr Oftce

lfi)O Balfour Blds.

Lor Angchr Ofrce, Jf"k'ftiil

Four rearonr why you rhould etock Brorvntr

Supercedar Cloeet Lining.

l-Demand-greater every day because architects are epecifying it.

2{oet-about the same as lath and plaster.

3-Easily Handledpacked in 6bre-board, dampproof boxes. No depreciation. No broken tongues and grooVes.

4-Profit-lt speaks for itself.

PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE

I*t us scnd yoo fwfher informalion anil guole you priccs.

WHOLESALE

November l. 1927 THE CALIFORNIA LUMBER MERCHANT 37
Wendling-Nathan Co
LUMBER
are able to give QUALITY and From the SERVICE BEST and LARGEST MILLS Send Us Your Inquirics Main Office San Franciaco I l0 Markct St. A. L. Hoover, Agt. Los Angeles Standard Oil Blde.
AND ITS PRODUCTS We
J. E" HIGGINS LT MBE& co. SAN FRANCISCO Nortbctt Califonia Dirtributon One Size Only 7/6x7/6 l3/e large Enough for Any&r "The Western" . GARAGE DOORS Net Price to Dcalerr Per Pair, ungfazed .$?.0O PcrPrir,glazcd .j.......8.5O lvestern Sash & Door Cn. ,

Orange County Lumbermen's Club Hold Annual Meeting and Golf Tournament A. C. Bowers Elected President

The Orange County Lumbermen's Club held their annual meeting and golf tournament at the Santa Ana Country Club on Tuesday, October 18.

The golf tournarnent got under way at 1:00 P. M. The following golfers participated in the tournament: L. King, Bill Wright, H. F. Moore, H. Adams, A. E. Fickling, Bill Tway, J. Gammon, Ed. Seward, Ed. Culnan, Dee Essley, Ed. Martin, H. M. Shattuck, R. A. Emison, W. Spicer, Verne Whitson, E. Steffenson, I. Ott, Ross Hostetler, H. Westover, C. Chapman, Jess Ainsworth, Earl Galbraith, J.

the Secretary's Cup, donated by E. Steffenson, for having the low gross score. Mr. Spicer will have possession of the Secretary's Cup until the next tournament, as this prize will have to be won twice for permanent possession. The low net prize rvas rvon by Ross Hostetler and he was awarded a nut borvl and set of candlesticks donated by the Hammond Lumber Co. The above two prizes were open only to the members of the Orange County I-umbermen's Club.

The winners of the other golf prizes were as follows: low g'ross, Jess Ainsworth, a dozen golf balls donated by R. A. Emison; second net, Dee Essley, a $10.00 order donated by the Schumacher Wall Board Corporation; third net, Bill Wright, a dozen golf balls donated by the Pioneer Paper Co.; fourth net, E. Steffenson, a dozen golf balls donated by the B'lue Diamond Co.; fifth net, J. L. Green, a dozen golf balls donated by the Riverside Portland Cement Co. and sixth net, Stanley Clem, a driver, donated by the California Door Co. I. Ott was the winner of the booby prize and was awarded two golf balls.

Paul Hallingby, Mrs. J. E. Fraser, Paul E. Overend, A.C. Baker, C. W. Pinkerton, E. Steffenson, J. E. Martin, A. E. Fickling, Henry Adams, Ed. Culnan, Bob Holden, A. C. Bowers, Harry Westover, O. H. Barr, Frank Gibbs and Mrs. Vefne Whitson made short talks. The principal talk of the evening was made by J. W. Adams, San Francisco, who gave an excellent address on "Personality in Business."

The following directors were elected for the ensuing year: A. C. Bowers, C. H. Griffen, R. Nelson, E. R. Walker, Jack Collins, R. A. Emison and Guy Tyler. At a meeting of

W. Heinecke, G. Gearhart, L. 13. Eyer, R. G. Holden, J. Green and Stanley Clem.

L. the directors A. C. of the clu

At 7:00 P. M. rb6ut 75 sat down to dinner which inclullfil the members of the club, their wives and guests.

R. A. Emison, president of the Orange County Lumbermen's Club, acted as master of ceremonies. He introduced Stanley Clem who had charge of the entertainment program. Miss Daniels and Miss Faustjne Lucerio, who represented Southern California at the Sesqui-Centennial Exposition at Philadelphia, accompanied by a three piece string orchestra furnished the entertainment during the dinner hour.

Following the dinner, President Emison announced the winners of the golf contest. W,alter Spi..n ryas awarded

is the dean of the lumbermen in Orange County and is connected with the Adams-Bovvers Lttmber Co. of Anaheim and the Skidmore & Bowers Lumber Co. of Downey. Mr. Bowers has been associated with the lumber business in Orange County for over fifty years and is one of the founders of the Orange County Lumbermen's Club.

E. Steffenson, secretary of the club, acted as chairman of the arrangements committee for the meeting. Bill Clemeril, C. H. dhapman and Jess Ainsworth arringed for the golf tournament. Stanley Clem had charge of the entertainment and Henry Adams rvas chairman of the nominatirrg committee.

38 THE CALIFO,RNIA LUMBER MERCHANT November l, 1927
Mr. A. C. Bouters
REPRESENTTNG E. C. MILLER CEDAR dL LUMBER CO. .]UI. Abcrdcen, W'arh. ..w Our Specialty PROMPT AND REGULAR STEAMER SERVICE ON DIF. FICULT CUTTING ORDERS. ,u p*:"?i*!.'.1'n?1. ",.". IULLER SHINGLES WErtmore 528E SAN FRANCTSCO Ncwhall Bldg. Tcl. Devenport lll0

FLOORS beoutify these hotnes

The texture and Dattern of "Perfection" Brand Oak Flooring make possibie a finish that is seldom found on any other fl.ooring.

You can depend upon "Perfection." In three modern plants ooerated bv skilled lumbermen, only the finest oak is silected. After proper seasoning and kiln-drying, it is perfectlv milled and matched so that it lays smooth and itays smooth. It is graded and handled so carefutty that upon arrival anywhere, it is always in perfect condition. Leading lumber dealers gladly feature this nationally advertised brand.

ARKANSAS OAK FLOORTNG CO. pINE BLUFF, ARK.

trenpeernqN'

Brand Oak Flooring

T'here's a size and grade for eaer! structure, new or old. Write today for full particulars.

[mployers liability

lVorkmen's Compensation and and Automobile Insurance at Cost

ALL SAVINGS returned to policy holders at the end of each calendar year.

Our contracts are NON-ASSLSSABLE.

Write or phone one of the following offices, no obligation whatever.

We will be pleased to give you any information you desire regarding our coverage and service.

Lumbermen's Reciprocal Association

Geo. R. Christie, Gen. Mgr.

E. J. BROCKMANN, Pac. Coart Mgr. Underwood Building San Francieco, Californir Phonc Dougler 66il

R. E. WALKER, Dirt. Msr. 526 H. W. Hcllnan Bldgo Lor Angclcr, Californir Phonc FAbcr l39l

November l, 1927 THE CALIFORNIA LUMBER MERCHANT 39

Recent Tests Show HiSh Quality of Hipolito Screens

It has often been saicl that )-or1 can't impror-e ttp,tn Nature. but receut tests relative to the strength in the cortters of u'inclou' screens ancl screen doors made b,r. the Hipolito Companl' of Los Angeles, one of the largest screen rnanufacturers in the u'est, tend to prove there are excepiions to the rule.

These tests, conducted by the Raymond G. Osbolne L;rl-'roratories for the big Los Angeles cbncern, rvere excet:ciingly interesting from many viewpoints. They brought out some valuable information rvith regard to the high qrrelit;,'

strer-rgth of these cortlers that brought forth the idea of the ingenious test that proved so successful. The thought originated rvith L. M. Rosenberg, president of the Hipolito Companv, rvhose progressive ideas have been an important factor in bringing the company to the position of leadership u'hich it now enjoys.

The tests to which the screens 'rvere subjected were ver_y l'rard-nruch harder than an ordinarl' screen would have.to stand under normal cor,<litions. A very heavy steel testing rnachine in the Osborne Laboratories rvas used to make the tests, an instrument ordinaril)' usecl to test the strength of concrete and steel and iron bars.

Taking one of their stock rvinclorv screens, offrcials of the company placed it in the testing machine in such a \\'ay that the stress rvas applied at diagonally opposite corners. Then the weight was released.

Witnesses from the Hipolito Company and the Osl.'orne I-aboratories expected the screen to rvithstand a iairly heavy strain, but the final results exceede<l even the ftrnrlest hopes of the company officials.

As the machine began to bear don'n upon the screen the indicator of the number of pounds being applied rose slowly to 100, 200, 300 pounds without anv indication of the screen giving out. At this point the officials of the company smiled contentedly. "Fine," they thought-"the rveight of two men is more than any screen has to stand.'

But the indicator kept right on going up to 400 pounds, then to 500-600-650 and still not a crack. Everyone held his breath as the stress increased. Finally at 60 pounds the wood itself shattered but the corners-1hs "qslners of strength" held. The manufactured corner was stronger than the natural wood. Examination of the screen when taken from the machine disclosed the fact that the frame had split along the grain of the wood for a short distance in from the corner.

sirc/

of the corncrs of Hipot;to

of Hipolito Screens lvhich has formecl the basis for a striking series of advertiseurents. So far as is knorvn they are the first tests of such an exacting natllre that an-- scleclr manufacturer has ever applied to his product.

The "corners of strength" in all Hipolito Screens has for some time been a strong selling feature and it was the desire to demonstrate in a striking manner the unnsual

Highly elated, the officials of the company tried another stock screen in the same machine and found that it withstood a pressure of 610 pounds. This indicated that the average breaking point was undoubtedly well over 600 pounds, a tremendous strain which no screen would have to bear under normal conditions.

When it came to the testing of the screen doors, naturally it rvas expected that the breaking point would be greater than that of the rvindow screen. But here again the results were even better than anticipated. It l'as found that a stock screen door held until the tremendous weight of 1340 pounds-more than half a ton-had been applied. As in

(Continued on Page 43)

40 THE CALIFORNIA LUMBER MERCHANT November
rc-sri,,g nmchirre ,'ro ,";i:r!r::r;:l:,:::,,
IHiiglx and lHiowardl Sts., @lllcnandl. IPlaomc r\ndoven n6(}() F{AR DWO@D EADQUART'ERS ,-1 t-i F;l r Er LARGEST' h{AR, E\M@OD sroc Ks oos ]rDOE PACIF-[ECOAST w t--- '\SS IFifth andl lErannan Ste. San Francisco

NOW AVAILABLE

Large and AsEorted Stocks of

BROWN'S , SUPERCEDAR CLOSET LINING

-9O

Gcnriinc Tcnneucc"Aromatic Rcd Ccdar, rccurailly ninriiacturcd, tongue and grooved and cud mrtghd.. Cortr no' morc then unknown brandr. Made by Gcotic C. Brown. & Co. Mcmphir, world'r largert manufecturcr of Tcn' ncr3cG Arornatic Rcd Ccdar. j

Scalcd in doublc-facu 6bre boand cartonr tgainrt dgr$ dirtn daopncu or demagc in rhipping or rto".gc.

g J. STANTON & SON J. E. HIGGINS LBR. CO. LOS ANGELES SAN.FRANCTSCO

Dislribrtors for Distributors for Southeis Calitoraia No*h,ern Califorab

VENIER

e ar P[YIY00D and

The Perfect Surface For ENAMEL FINISH

Quarter and three-eighths inch 3 Ply!1g,2n,'. 30 and 36 inches wide to 84 inchea longJl grades

One-eigtrth inch clear rotary cut veneer, 18 to 48 inches wide to 86 incher long

Manufactured by th. coos VENEER & BOX CO.

Marehfield, Oregon

FOR SPECIAL SIZE PANEIS AND SI.AB DOORS

Writc or Phone for Priccr

CALIFORNIA REPRESENTATTVES

S.A,N FRANCIIICO

H. B. M^A,RIS PANEL CO. 735 Third Stre€t

LOS ANGELES CALIFORNIA PANEL & VENEER

955-965 So. Alaneda St ' '

November l.1927 THE CALIFORNIA LUMBER MERCHANT
co. '
o5 More_ Red Heart -f 00 Percent OilrContcat
Percent
1.'
:
42 THE CALIFORNIA LUMBER MERCHANT November l, 1927

(Continued from Page 40)

the case of the window screen the wood shattered but the corners of the door frame remained intact.

The idea of subjecting their products to exacting tests like these, is typical of the progressive methods which officials of the Hipolito Company have used in conducting their business so successfully for the past 30 years. President Leo Rosenberg, who is in charge of factory production, and his brother H. L. Rosenberg, treasurer and general sales manager, have been largely responsible for the growth of the company from a small shop to its present position, a position of leadership among screen manufacturers on the west coast.

A few years ago the Rosenberg brothers conceived the idea of manufacturing a stock sized window screen and screen door after the same manner that stock size sash have been made for years. The idea was well received by the building trade, and it was only a short time until the factory was devoting practically all of its attention to stock srze screens.

"In deciding to specialize in stock size screens, we determined that more than 90 per cent of the openings in an ordinary dwelling can be screened with stock size streens," said Mr. Rosenberg. "The steady growth of our company ever since we began to exploit this idea 6eems to be conclulive proof that our original plans were sound."

"The recent tests of the strength of our screen are in line with our policy of giving our customers something just a little better than they can find elsewhere. The stiiking success of these tests has led.us to the decision to make other tests of our products from time to time.' In this way we feel that we are convincing our customers that they are dealing with a concern rvhich spares no effort to -keep abreast of the latest advance in the field of screen manul faturing.

TED LAWRENCE SPENDS VACATION IN THE NORTH

'Ted Lawrence, Los Angeles, Southern California manager of the Hart-Wood interests, was an interested spectator at the annual University of Southern California-Stanford football game at Palo Alto on Saturday, October 15. He reports that the game was a thriller. Following the g'ame, he spent a few days at Del Monte and Santa Barbara enjoying a short vacation where he played several games of golf. Ife was away from the office a week.

R. A. TAYLOR A CALIFORNIA VISITOR

R. A. Taylor, DeSoto Hardwood Flooring Co., Memphis, Tennessee, was a recent Los Angeles visitorl where he spent a week looking over the hardwood situation and calling on the trade in the Southern California territorv. Ife was accompanied by Rollins Brorvn, their Southern-California representative, in making the territory. Before leaving for the east, he spent a few days in San Francisco. This was Mr. Taylor's first trip to California and he was very much impressed with the Golden State.

S. V. FULLAWAY TAKES CHARGE OF PORTLAND OFFICE

With S. V. Fullaway in charge, the first district office of the National Lumber Trade Extension campaign opened October I in the Pittock Block, Portland, Orefon. - This district office comes under the western division, which has headquarters in San Francisco. For the past fourteen years Mr. Fullaway has been in the U. S. Fbrest Service. The fi-rst seven years he was engaged principally in cruising, timber sales work and general forest administration. Since 1921 he has been in charge of the forest products work for the Forest Service in ihJlnland Empire district with headquarters at Missoula, Montana.

November 1. 1927 THE CALIFORNIA LUMBER MERCHANT 13
D(ITBEER & GINS(lil IUiIBER G(l. QUALTTV REDWOOD stltcE t863 SAN FRANCISCO Mcrchantr E:cLrngc Building Kcarny 5lf7 LOS ANGELES Paci6c Mutual Building VAndiLc 8792 - TUchcr 765't EUREKA Whcn in Hunboldt County, Vieit Our Mill Sccoad end M Strcctr, Eurclc Membcrc California Reduood Aseociation For 22lean ..CHICKASAW BRAND'' OAK FLOORING her been a rtandard of Grade--Qrnlity-Manufacture Manufacturcd By ilemphis Hardwood Floori ng Go. Menuhh, Tonn. Wcrt Coart Reprelcotativee C. J. LAUGHLIN 627 Petrolcum Securitiec Bldg. Loc Angeler GEO. C. CORNITIUS Amer. NatL Bank Bldg. San Francirco SAMUEL R. NORTON Hcnry Building Porthnd

JUST SEE WHAT PRTNTTNG CAN DO

"Printing," says a pamphlet of the S. D. Warren Company, "can transmit 100 per cent knowledge and enthusiasm from the manufacturer to the salesman, the distributor, the distributor's salesman, the retailer and his salesman. the retailer and his salesman, and the consumer.

"Printing can and does supplement and strengthen the efforts of each factor between the man who represents the fountain head of knowledge and enthusiasm in a sales progr€un, and the consumer.

"Printing can enthuse the manufacturey's salesman and keep him i4formed. ft can emphasize and supplement the story told by the manufacturer's salesman to the distributor.

"Printing can do this sarne thing for every other factor that helps sales-the, distributor's s4lssrnsn-fhe retailer and his salesman. Nothing need be overlooked or forgotten.

"The 100 per cent knowledge and enthusiasm of the One Man, behind the whole program can be passed direct to each factor in the building of sales.

"Furthermore, printing can carry this .100 per cent knowledge and enthusiasm direct to the consumer."

BUSINESS IS SAFE

When you c:rn shake hands with your competitor and mean it-wher1 you can wo.rk hard in your business and love it-then business is safe.

When you advertise service and give it-when you can build a reputation and keep it-then business is safe.

When you curn accept wise counsel and heed it-when you agree to a standard and stick to it-then business is safe.

When you can sense competition and not knock itwhen you can fight competition and still boost it-then business is safe.

When you can strive for an idea and live it-and aim for what is right and then pray for it-then businoss is safe.-P. T. Carre.

A WEAVER

I am a weaver of golden cloth

Singing old songs, I weave A fabric to wrap round a thousand dreams When the long blue shadows leave.

The smile of a girl in organdy

The touch of a small white hand, A winding road in Normandy Where tall white birches stand.

The path of a tear that traced a way Down a cheek I wotrld have kissed; The starlight of a night in May, Red lips and meadow mist.

These things are golden: I weave them, Mindless of pattern or form, Into the fragment cloth of gold That keeps my old dreams warrrl

AND HE'D WAIT A LONG TIME IF NECESSARY

Nurse-Whom are you operating on today?

Surgeon-A fellow who had a golf ball knocked down his throat on the links.

Nurse-And who's the man waiting so nervously in the hall-a relative ?

Surgeon-No, that's the Scotch gentleman who made the drive-he's waiting to get his ball back.

TRICKS OF THE TRADE

Both the photographer and the mother had failed to make the restless four year old sit still long enough to have her picture taken, until finally the photographer suggested that he be left alonB with the "little darling" for a few minutes. When the mother returned the picture was taken. When they left, mother said: "What did the nice man say to Mother's lamb to make her stay still?" "He thed, ,thit thill you brat, or I'll knock your block off.',

SUDDEN & CHRISTENSON LUMBER AND SHIPPING 6th Roor-Hind BIdg. 23O California St., San Fnincisco AGENTS Aberds Lumber & ShirglE Co- Aberdeen. Wash. lperic-n MiU Co, Aberdeen, lVash. Hoquian Lmber & Shingle Co., Hoouiam. Wash. Freper Mill Co., Prosper, Ore. Ra-ymod Janber Coo R'aymond, Wasb. Cofunbia Bq & Lubcr Co.. Soith Bend. Wash. Hulbert Mill Co- Aberdecn. Wash. Irvb Mitb & Tinber Co, South Bend. Wash. J. A. I4wi3 ShbsL Co., Soth Bend. Wash. STEAMERII EdD Jue Christenson Crel Auie Christensm Raymod Edwin Christenson Brukl1m Catherlne G. Sudden Grays Harbtr Eleuq Christens Ed.a Christem Chulec Chrlstcns 610 Arctic Club Bldg. Scattlc 5l)9 Edwardr & r*fildey Bldg. Lor Angclcr EOl Porter Bldg.Portland 44 THE CALIFORNIA LUMBER MERCHANT November l, lg27

Here is a Complete Direct Mail Campaign For Retailers

The Consolidated Shingle Mills of British Columbia, Limited, have prepared a complete Direct-Mail Campaign which will be supplied FREE to retail lumber dealers. It consists of re-roofing, re-modelling and insulation folders; a beautiful four-color letterhead; two attractive foldwell letters, carrying interesting informa. tion to home-builders; form-letters to architects and contractors; and an interesting and informative book for prospects who are contempliating building a new home, re-styling the old home, or re-roofing. All this literature will be supplied and imprinted with the retailer's firm name absolutely FREE. Write for Sample Campaign. A list of British Columbia mills who manufacture EDGEWOOD British Columbia Red Cedar Shingles will be supplied on reguest.

There' s Money in this K.itchen for YOU

THE modern way to sell casework is to handle it com, plete, just as you would doors.You never sell just the material for a door-why sell just the material for all new built,in conveniences? Sell them complete.

The Peanuss line of built,in furniture consists of more than 8o dilferent units. Every one of them is popular and a gmd seller. We give exclusive agencier 'W riu for r9z6 Caulog and &aler proposition.

Novem'ber l. 1927 THE CALIFORNIA LUMBER MERCHANT 45
907-E Metropolitu Buildlng
THE CONSOLID.A,TED SHINGLE MILLS OF BRITISH COLUMBIA LIMITED
Vucouver, B. C.
DEERLESS Ezwilt-in Fwnitlwe BUILT,IN FIXTIJRE CO. 2608 San Pablo Avenue, Berkeley, Califomta 116O N. Westen Avcnuc, Lor Angeler HOOSIER.PEERLESS DISTRIBUTORS 2625 Elm Street, Daller, Tere AH"Y@LES Fruit Growers Supph Company Manufacturctt of California White & Susar Pine Mills at Susanville and Hilt, Calif. QUA,LITY AND SERVICE Moulding-Lattic+-Cut Up Stock Thick Pattern Lumber Try a car and you will repeat. B. W. ADAMS, Mgn Saler Dept. Firrt National Bark Bldg, Sen Francitco. REDWOOD CARGO AND RAIL SHIPPERS PROMPT SHIPMENT McKay & Co. Sales O6ce Mill 311 California St Eur*a" California San Francirco Humboldt Countv Phone Kearny 388

A Good Sales Talk on Color, Style, Remodeling, and Dealer Opportunities

The big thing the lumber dealers need today is something to focus the interest of the people on building and remodeling.

Their problem is to catch the attention of a sensationmad public-a public bombarded by the movies and jaded by the thrilling headlines of the latest front page murder. They face the task of turning public interest to such an uneventful subject as making needed repairs about the home.

Sooner or later the dealer is going to find his volume of new construction business on the decline and he will face the task of increasing his remodeling business.

We know that only one person out of a hundred is in the market for a new home in any given time. Therefore, new home appeals, attractive as they are, must always hit on a somewhat limited audience.

For every person who is financially able to consider a new home, there are ten people just as interested in remodeling.

Yet remodeling advertising, to be attractive, must be hung on some striking appeal-an appeal that is strong enough to ,compete successfully with the automobile and radio manufacturers' scramble for the consumer's dollar,

It is not enough to talk about the "quality" of lumber. The constant and hackneyed reference to "service" no longer stirs the buyer into action.

.Yes-undoubtedly some strong arm method is necessary.

One solution-and it has proven effective in our g25s-i5 the appeal to "beauty" and style." If the lumber dealer can paint a picture of a lovely colored tile bathroom, certainly he has made long strides toward catching public interest, just as a new radio or new automobile does.

The love of color is inborn in all of us. Historians tell us that our ancestors, dwelling in rough caves, wore brilliant beads, gaily colored feather headdresses, golden anklets and jeweled ear rings.

lfs5-sels1 attracts all of us-we can't help it.

Why, today, do we see gaily colored fountain pens, um-

brellas, rain coats ? Why is one typewriter manufacturer now finishing his machines in six bright colors?

Simply because we are tired of the same old dull and drab things-like fountain pens and typewriters-ugly umbrellas or cold, lifeless white tiling. We demand something bright, something alive. We are awake to life and beauty.

The Newest Trend-Color in Tile

Waves of style come and go. Nothing is constantnothing is absolute. We progress, we move, we advance. The dealer who seeks success must find out what the public will want tomorreqT-and supply it today.

When the first warm, colorful ceramic tiles appeared on the market, an important distributor refused to stock the new colors because he thought it was a fad which would soon Pass.

He waited. And lvhile he waited, his business did not stand still-it dropped.

And what is true of ceramic tile is equally true of motor cars, clothing and particularly building materials.

In the last ten years, color has been a large factor in the merchandising of building materials.

This short time has seen bright colors added to shingles and other roofing materials. Brightly hued floor coverings have taken the market by storm. Even standard building materials like brick, are now popular only in various shades and colored patterns.

Draperies, wall coverings, lamp shades, color has been added to all.

And so with the kitchen, bath and laundry. Color has made itself the predominant note in all these interiors.

The dealer who recognizes this new trend in public interest will be the one who will capitalize on it and use it to iqcrease his business. He will join the manufacturer in his efforts to appeal to the public through "color" and "style." He will realize that the public has discarded the drab, ordinary and commonplace, and is seeking the stimulating beauty of colorful things.

THE CALIFORNIA LUMBER MERCHANT November 1. l9?7
BOOTH.KELLY LUIIBER CO. EUGENE, OREGON General Sales Ofrce, Gasco Bldg., Portland, Oregon
California Ofices SAN FRANCISCO 4024 Marvin Bldg. J. R. Neylan, Sales Agent LOS ANGELES 73O Centrlal Bldg. H. C. Clarlq Sdes Agent ffifhtas Fir l\cArr,etca\ P{:m:nt
THE
We
manufacture everything in Durable Dou3las Fir, and we take pride in our quick and reliable service from our two large, modern mills.
November l, 1927 THE CALIFORNIA LUMBER MERCHANT 47
QUAN-NTY
LUMBER .-fl e) PANELS HARDWOOD FLOORING WALLBOARD FIRST AND CI..A,Y STREETS OAKLAND CALIFORNIA ALBION tUilIBER CO. REDWOOD FULL STOCKS GREEN LUMBER COMMON AND UPPERS AT MILlli. AIR DRY UPPERS AT SAN PEDRO Mrin Srlcr Officc Lor Angclcr OEcr Hobert Bldg. 397 Pacific Elcctric Bld3. SAN FRANCISCO Phorc TUckcr 57?9 Mernbers California Redwood z{ssociafion SAN DIEGO 320 Sprockclr Bld3., Franklin ll53 THIS is a trademark. IT IS registered o Brodmy at FilrA Street Bowman, Cargon & Gilmer, 335 E. Madtson St,, Pctlan4 Oregm .CREO-DIPT ,Stained Jhngla REGISTERED U.S.PATENTOFF. IT IS known IT WILL MAKE YOU MONEY. . Sell Genuine Creo-Dipts and Make More Profit per Sale Building Material Exhibit, Metropolitu Blda., Lc Angeles, Califmla N. V. Edgington, 103 Second Stret Su Frucbco, Calif, SaiI fot Ptice List California Panel &Veneer Co. 955.96? S. Alaneda Street PhoneTRlnity OO5? LOSANGBLES
Stro,ble Ha,rdwood Compqny STR,\BN.EWOOD
HA,RDWOOD

Dewalt Woodworker is Popular Machine With Lumber Yards in California

The DeWalt Woodrvorker has become a Yery popular machine in many lumber yards throughout the country, and there are now several hundred used in California alone.

Crosscutting

The machine was originally designed for a small carpenter shop with a rf h.p. motor and manufactured on a small scale, but with the demand for direct drive machinery came the demand for more and bigger DeWalts. It is now frequently found working 8 and 16 hour shifts rip-

ping two to four inch material with ease. One mill near Los Angeles is equipped with four DeWalts, and has been working two eight-hour shifts on quantity production for several months.

The yoke carrying the motor moves back and forth on a slide block in a covered track. Motor raises and lowers, tilts to any bevel, swings to any mitre, and is rigid in any position.

Dadoing at any angle with the layout lines always in plain view has won for this helper a place in the most modern plants. Detail men who want an overhead high-speed machine that cuts cleanly and accurately without vibration find it an answer to their cutting questions.

DIAMOND MATCH COMPANY WILL END LOGGING NORTH OF MILL IN NOVEMBER

Logging operations of the Diamond Match Company north of Stirling City, which have been in progress for 12 years will cease some time in November, when all timber in that area has been cut out, according to a recent statement by W. B. Dean, manager of the company. Preparations for extensive logging operations west of Powellton will be made, and logging in this section will begin next March or April, depending on the weather.

Reforestation experiments are being conducted by the company, Mr. Dean said.

If the yard manager or mill superintendent could anticipate his orders far in advance he would know just what kind of special machine he would need most, but he is always confronted with surprise rush orders, sometimes ripping, sometimes cutoff, gloughing, gaining frames or one of a hundred other cuts. It is in Beael Ripping such cases that the DeWalt has proven to be a friend in need. It moves right in line of production on the job that is getting behind.

Some prefer it stationary, others attach it to one end of a 100 foot drop cord and work right ofi the pile onto the truck. Every dollar it saves in handling means an added income that may mean the difference between success and failure. Every job on a direct drive ball-bearing machine is a cheaper job to figure. Every job done quicker means more satisfied customers.

The machine is sold by the DeWalt Machinery Co., 613 E. Third St., Los Angeles, of which C. L. Anderson is manager, and by the DeW-alt Sarv Agency, 8n Franklin St., Oakland, F. C. LeDoux, manager.

PAUL PENBERTHY TAKES IN FOOTBALL GAME AT PALO ALTO

Paul Penberthy, Los Angeles, sales manager for the W. E. Cooper Lumber Co., motored to Palo Alto to attend the Southern California-Stanford game on Saturday, October 15. Paul is a great football enthusiast. Mrs. Penberthy made the trip with him.

GEORGE BURNETT A SAN FRANCISCO VISITOR

Mr. George Burnett, president of the Burnett Lumber Co. of Tulare, spent a couple of days in San Francisco during the latter part of October.

THE L. \I/. BLINN LUMBER COMPANY

THE CALIFORNIA LUMBER MERCHANT November l. 1927
Gcncrrl Oficcr 25lll South Alencde St. Lor Aa3clcr Lurnbcr Mill lVorlr Serh & Doorr Nrilr Roo6ng Ccncnt Plertcr Well Borrd Evcrything in thc Buildias Lino
IX:trlbutta3 Yu& ud lVbrwor, Faot of McFederd Avc. Lor AaSclcr Hrrbor, Wilnlngto' Crl.

T}IE CALIFORNIA BER MERCHANT

THE LITTLE RIVER REDWOOD COMPAN MADERA, HAVE FORMAL OPENING

Friday and Saturday, October 2l and 22, were the days selected by the Little River Redwood Compqny for th.e formal opening of their retail yard at Madera. Friday was given over to ttie general public of Madera co,unty and over nine hundred availed themselves of the opportunity to inspect this modern plant.

On Friday night a breakfast nook set was given away as a guest prize and was won by Mrs. Ida Sparrow of Madera,

E IJ. BRUCE CO., fNC., ANNOUNCE OPENING OF NEW LOS ANGELES DISTRIBUTING WAREHOUSE

The E. L. Bruce Cb., Inc., Mertrphis, Tenn., largest manufacturers of oak flooring in the world, announie in their full page advertisement in this'issue the opening of. thdir .new diltributing'warehbuse on Western arrinue a"t Sixtieth street, Lo ,\ngeles.

H. Lee -arlton, district sales manager. who has represenled the company in this territoiy -fur the past .&"tt 1-ea1s. isa4bAr+q, and.he is assisted bL G. C.-Davis, formerly wm the John Johnson,Flooring Co.

The fine new warehouse, whith js-24U feet lons bv 60 feet wide, has a capacity of three millidn feet, ab6ut'half of this amount being carried in stock at present.

The policy of the E. L. Bruce Co., Inc., ij to sell to dealers only.

Their prices will be based on the going carload prices plus the very low handling charge through- the warefiouse. Their products are nationally advertise?, and their repu- tation for excellence of grade and accuracy of manufactrire, stands very high with the trade.

In addition to flooring the E. L. Bruce Co. are manufacturers of the well-known product CEDA'LINE, and a nery patented flooring_ known as Fabricated Block Flooring. Their new product, Brucellized Flooring, which is giar- anteed not to .cup, buckle or shrink, is fi1ling a long felt need in the building industry.

-In speaking _o{ Brucellized Flooring to a representative of this paper, Mr. Carlton said that tne n. L. Bruce Co. considers this the most important forward step in oak flooring history

All of these items are carried in stock at the Los Angeles warehouse.

Display Room, Little Riz,er Red.uood Co., shouting floral pieces lresented by businesS concerns of ,Madera.

who held ticket No. 9. It seemed quite a coincidence that honored No. 9 of Hoo Hoo should win the prize.

Saturday was given over to the lumbermen of the San Joaquin Valley and they were drifting in by twos and threes all day long. Saturday evening, Mr. H. W. Cole, vicepresident and general manager of the Little River Redwood Co., was host at a ,banqupt given in the Ho,tel Cali: fornian at Fresno, which was attended by about s'eventj'j five lumbermen,.principallj frop the,San. Joaquin Vallqy and also from San Francisco and Sadramento. Mr. T. M. "Jirnmv" Chass-malragc-t-of_the Madera yard, acted as toastmaster. M.r. Cole,spoke of thei r Tetisib'r-to--curne into Madera and thanked those present for shoping the interest taken. Mr. F. Dean Prescott,'president of the San Joaquin Valley Lumbermen's Club, followed Mr. Cole with a few words. Mr. C. D. LeMaster, Sacramento, also made a short talk.

AL HUBBARD ELECTED PRESIDENT PENINSULA CLUB

Al Hubbard, Hubbard & Carmichael Brothers. San Tose. l3r bj-"t.elected president of the Peninsula Hoo-Hoo etub. Mr. .hlubbard acted as vicegerent snark of the peninsula District during the past yeai. He succeeds Elmer Ellis"

McCLOUD HOO-HOO INITIATE t6 KITTENS

The McCloud, California, ,Hoo-Hoo staged a fine con_ catenation at McCloud on Monday evening,-ectoaer i7, 16 kittens were_put through the myiterie" oT'thh o"io" "ut"n and emerged with their tails pioperly curled. F;;;;Ji"; the cgncatenation, there was a-dirineiwhi"t *". ;tt-"';e;a by 75. Parson Simpkins attended the concatenation.

CONGRATULATIONS TO EDDIE PEGGS

W. R. Chamberlain t Co., S.r, -t'rancisco, reports an_ eighlpound boy, born to ltrr. eeg!; Saturday, October l5th. Oaaie states mother and son ??e doing nicely.

--{.P:"Eddie".PegCs.o_f

November l, 1927
J. R. HANIFY
Lumber and Shippi Lor Angeler Office 522 Central Buildins Douglas Fir Manuf acturem-Wholesalerr Rail and Cargo 24 Market Street San Francirco, Calif. Portland Ofice Northwed'ern Bar.k Bldg. Redwood Spruce Menrbers California Rcdwood Association
co.

.

(The Clearing Houce)

This Column of "Wants" and "Don't Wants" is for:

The Fellow Who Wants to Buy

The Fellow Who Wants to Sell The Fellow Who Wants to Hire

Rate: s2.s0 per cotumn inch The Fellow Who Wants to Be Hired

MANAGER wants position; thirteen years experience in retail lumber, city, town and country yards. Eight years manager one concern. F'our years present connection in Los Angeles territory. Aged 38, married. My references will convince. Ilox C-152. c/o Calif. Lumber l\{erchant.

WANTED: First class going lumber and building material business in tr,vo to four yard town. Might consider half interest or more with some one wishing to ease up a bit. California, Oregon or Washington considered. Box C-l55, cJo Calif. Lumber Merchant.

\VANTED SALES POSITION with either wholesale or retail lumber concern. Have had seventeen years' experience in both lines, four years in Southern California. Will go any place in California. Age 38 years, married, good references. Will furnish good reasons from present employer for leaving him. An interview will be mutually beneficial and appreciated.

Box C-147. care Calif. Lumber Merchant.

LUMBER YARD site for sale or lease. Two acres on a Los Angeles Blvd. Four cent rate, spur track, sheds, planing mill building, burner, racks, etc., already to go. Will sell on terms or lease with option to buy. Address Box C-151. care Calif. Lumber Merchant.

INSTALL BURNER AND BLOWER SYSTEM

The Archer Blower & Pipe Co. are installing a burner and blower system at the Pacific Coast Black Board Company, 3015 Casitas St., Los Angeles, and a blower system for the California Paint Removing Co., at 926 E. Pico St.

YOST-LINN LUMBER CO. MOVES INTO NEW OFFICE

The Yost-Linn Lumber Company recently moved its office from Santa Monica Boulevard to 674 Preuss Road (Robertson Boulevard), Sherman.

Consolidated Lumber GomlDany

C,eneral Offrce, rVholesale Yards, Wharves and Planing Mills at WILMINGTON, CALIF.

Phone Wilmington 120

Dealers

FIR and REDWOOD LUMBER

AIso dealers in Builders' Hardware

..FROM TREE TO CONSUMER"

MANAGER OPEN FOR POSITION. Successfully managed large California yard for last five years. Seven years previous experience. E,xcellent record, best of references. Want executive responsibility with opportunity of advancement. Age 35, married. Wili arrange-interview. Box C-I54, clo Calif. Lumber Merchant.

POSITION WANTED as credit manager for large single plant or chain of yards. Nearly five years California experience in like capacity. Thoroughly experienced in every pl-rase of the retail lumber business. Can keep the outstanding down to minimum and safeguard against losses. Box C-153, clo Calif. Lumber Merchant.

OFFICE MAN, six years retail lumber in Southern California. Thoroughly experienced as machine and long-hand bookkeeper, also credit estimating and counter work. Had full charge of books about four years at one concern. Ag. 37, married, best of references from former employer. Box C-148, c/o CaIil. Lumber Merchant.

POSITION WANTED: Lady lumber estimator, typist and comptometer operator, four years' experience in practically all branches retail lumber office work. Best local ieferences, including former employer.

Box C-146, care Calif. Lumber Merchant.

BEN COOK BUYS PARTNER'S INTEREST IN LAWNDALE LUMBER CO.

Ben Cook recently announced that he had purchased the interest of his partner, Lee Hill, in the Lawndale Lumber Company.

LUMBER PLANT DESTROYED BY FIRE

The Kelvin Lumber & Supply Co., Ray, Arizona, was destroyed b_y !r," on October 19. They also recently lost their yard at Winkelman, Arizona, by fire.

J. H. BAXTER & CO.

WHOLESALE LUMBER

Polcr-Piler-Crcoroted Matcrial Central Building

TRinity 6932

W'. M. BEEBE

Southern-H ARDWOODS-southern Oak Flooring and Maple Flooring

llO9 First National Bank Building

Telephone Douglar 9117

50 THE CALIFORNIA LUMBER MERCHANT November l. 1927
M..r,rf ""torfrrd

Weyerb a e u s e r Improt' ed Cedar Siding is another feature of tbe lY eyerha e user Plus-a baying adoantage tbat benef.ts eaery deczleruho uses it. Ask tbe lYererbaeuser man,

Every Salepf Weyerhdeuse{ Drt cedar siding brings tepuatbug"1ts

LI-ERE is siding so lar above the ordinary I I that it sells on sight. And then sells Iuture siding orders Ior you.

It is made extra fi.ne to begin with. Then we dress up the packages to make it look as good as it is.

The wood that goes into this improved siding is the lamous slow growth Snoqualmie Cedareven textured, uniform, long lasting.

Only selected parts of the log go into this brand. Each piece is expertly sawed, correctly

seasoned and carefully surfaced. Both ends oI each piece are trimmed even. Rigid grad' ing, rechecking and inspection result inIOO/o salable and usable material.

Bundles are neatly and securely tied. To each bundle is attached a colored label bearing the Weyerhaeuser Brand, the grade mark and trade mark. Order a trial shipment in a mixed car of popular Snoqualmie items.

Sizes: Bevel Siding, '/ inch by 4, 5,6 and 8 inches; Bungalow Siding, s/ inch by 8, 10 and 12 inches.

S7EYERHAEUSER SALES COMPANY, Distributors ofVeyerhaeuser Forest Products General Of6ce: SPOKANE. WASHINGTON Brancb Ofices: CHICAGO KANSASCITY 8O6 Plymouth Bldg. 2563FranklinAve. 2O8 So.LaSalleSt. 14l8R.A.LonsBlds. l3ltSecondNat.BankBldg. PITTSBURGH PHILADELPHIA NE'!y'YORK PORT NE!7'ARI( 2401 First Nat. Bank Btdc. 16oo Arch Street 285 Madison Ave. P. O. Drawer 629, Newark, N.J. MINNEAPOLIS ST. PAUL TOLEDO

Biql Men

You don't expect i1-3nd no one slss dess-!u1 just the same the Raymond G. Osborne Laboratories ran this test, using their concrete testing machine. At a fraction more than 1340 pounds the

wood shattered-BUT THE CORNER HELD. The famous "Corners of Strength" prcved stronger than the selected California Sugar Pine used on all Hipolito Screen Doors"-the best lumber obtainable for this purpose.

f,totalinq
,fcreen -Door Corndr
1340 Ib's.T
a
ona [fl[POtITO
HIPOLITO COMPANT 2lst and Alameda Sts. Los Angelesr Gallt. Phone, WEstmore 6I.tI.

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Every Salepf Weyerhdeuse{ Drt cedar siding brings tepuatbug"1ts

0
page 51

Consolidated Lumber GomlDany

1min
pages 50-51

T}IE CALIFORNIA BER MERCHANT

3min
pages 49-50

Dewalt Woodworker is Popular Machine With Lumber Yards in California

2min
page 48

A Good Sales Talk on Color, Style, Remodeling, and Dealer Opportunities

2min
pages 46-47

Here is a Complete Direct Mail Campaign For Retailers

0
page 45

e ar P[YIY00D and

4min
pages 41-44

Recent Tests Show HiSh Quality of Hipolito Screens

2min
page 40

Orange County Lumbermen's Club Hold Annual Meeting and Golf Tournament A. C. Bowers Elected President

3min
pages 38-39

Helping the Retail Lumber Dealer

1min
page 36

MY FAVORITE STORIES

3min
pages 34-35

The Answer To Lower Transportation Cost

1min
pages 31-33

A Tribute to Bob Inglis, High Twelve Club-October 10, 1927

2min
page 30

PORTLA,ND Oregon

0
pages 28-29

Mr. Binder Prefers Sugar Pine for Carving Toys

0
page 28

tMs Yodllsee the c d o 5 BeF

1min
pages 26-27

KinJ of Rooftng A.k Fo" h"y

0
page 25

Buih so tbey Can't Go Wrong

2min
pages 23-25

Reid-Galleher Compaoy, Inc.

3min
pages 20-22

tSacramento Valley Lumbermen's Club Meet

1min
page 19

TakeAdvantage of this National Advertisrng to ArchitgctS .. .it rneans tnore Lumber Soles for You

0
page 18

Fred Roth

2min
pages 16-17

From Gleomora fo Oakd ab to Mab

0
page 15

FllllltAY ltllttAR

1min
page 14

MASONITE

1min
pages 13-14

SA]ITA FE tBR. Gl|.

2min
page 12

special,

3min
pages 9-10

Artnual Convention California Retail Lumbermen's Association, Hotel

3min
page 8

lf,eGorrntek servlee alds butldtng prospects

0
page 7

Faith in Business

1min
page 6

How Lumber Looks

3min
page 4
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