\ZOU sell a man the lumber for a home. Many jf. future sales depend on whether che man ond his wife are satisfied. To a woman a floor is one of the most importantthings in home furnishingsit receives so much of her attention.
Long-Bell oak flooring has been commended by thousands of housewives. This commendation actually results from the high standards of Long Bell production-selection of the best oak lumber -proper seasoning-precision of manufacturethe efforts of skilled workmen-careful loading and shipping. This oak flooring is trade-marked on the back of the piece for ready identification.
Backed
'
J. E MARTIN
i Mugiry Edltr i-
A. u. rHlcr.nBERRY
Cfocuhdm Mugcr
A. C. MERRYMAN
Ade.rdrhs Muelor
t; W. n. WOODS' Mrr. San Fmdro Ofia
i. W. T. BLACK : Mrt Prtlrd Oticr
lncorpcetcd u!d.r thG lara of Cdtfcala
J. C. Dioe, Pnr. ud Tru; J. E. Mertln, Vle-Prea; r|. C. Mcrryuu, Jn, Scy. Publbbcd ltc td aad 15th of aach noth at 3r&le-20 CENTRAL BUILDING, LOS ANGELES, CAL, TELEPHONE, VAndkq |sG Entcrcd ar-Sccod-clu mttcr Scptcnbcr E, l'rZ2, et -'e Pctafde et Ic Angclar, C.l|fcd4 inaer lct il tttircU r, rrzr.
Saa Francirco O6cc
?tt Silta Mehr BHS.
ll2 Mrket Strect
Telcphm Dawnpct tlllt
Southcn
t Douglas Fir.-The mills are reported as being very conienrative in quoting prices dwing the part week. LogE ire scarce, especially in the Grays Harbor District, and ilrices are fum with a recent advance in price. The loggins oamps will go down for the holidays and will probably not feaume operations until the middle of January. Shorrld iveather conditions be unfavorable at that time, the camps will not reEunre operations for some time.
i ttr. Atlantic Coast business has picked up during the past iwo weeks and considerable spring business has already been placed with the mills. The export demand has also shovm irnprovement. The railroads are buying heavy.
At the mills, conditions look better and the millmen are feeling more confid'ent and refusing to take on spring busineos at tte current pricea.
The California market shows practically no change. The riolume continues satisfactory with no improvement in prices. Cargo arrivals into Southern California for the first twentyeight days of November, including Douglas fir and redwood, totaled lO7rOOOr000 ft. The total cargo arrivals into Southern California for the month of November will run around115 million feet. The lath market is in good ehape with no good No. 1 lath on hand. No. 2 lath is also scarce. The shingle market remains about the sarne. There are approximately 12 million feet of lumber on the docks at San Pedro, and some wholesalers report that at leant 6AVo of this lumber contains und'esirable items. Twenty-five boats are tied up and 6 boats have been transferred to the interqostal and foreign trade.
. Building permits in the city of Los Angeles for the month of November will run around $17,OOO,O0O.
Redwood.-The redwood rnarket continues sati*factory with prices firm. Stocks at the mills are small, especidly items in commona. For the past eighteen months, new business has exceeded production at the redwood' mills, so ttat the redwood situation is in good shape.
The California white and sugar pine market shows very little change and continues steady. The most active items in California white pine are shop, box, C select and No. 3 cornmon. In sugar pine, the active itema are No. 1 and 2 clear and shop with prices firm. Production for the year to date ir about l6/s lesE than for the same period last year and several of the mills are already dor.m for the year.
The West Coast Lumbermen's Association barometer for |he week ending November 19, 119 rnills reporting, showr: Production 1201323,026 ft., New BusinesE 9715131361 ft. and Shipments 951385,766 ft. For the first 46 weekr of 19271 94 mills reporting, the barometer shows: Production 4147711381785 ft., Nerv Business 4,396,?76,152 ft" and Shipments 4,359,254,137 fl.
For the week ending November 19, the Souihern Pine Association barometer shows, 106 mills reporting: Production 65,44O,910 ft., New Business 651994,512 ft. and Shipments 63,81719.12 ft.
For the week ending November 19, the California Redwood Association barometer shows, 16 mills reporting: Ord'ers received 5,282 M ft., Shipments 7r2O3 M ft., and Production 91139 M ft. For the year 1927 to November 19, the barometer shows, 16 mills reporting: Orderr Received 397,614 M ft., Production 356,314 M ft. and Sh!pments 387,950 M ft.
Advice to every retailer, wholesaler, andmanufacturer of lumber, which, if followed, would bnng certain prosperity to the industry: "DON'T SELL ANYTHING AT ANY TIME TO ANYBODY THAT DOESN'T BRING YOU A REASONABLE PROFIT."
Bevel and Bungalow Siding, White Pine and Redwood.
Interior House Trim. Atl Soft and Hardwoods.
Doors-All soft and hardwoods, stock or special design, solid or veneered.
WindowsAtty kind from any species of wood desired.
Sash-Whatever you desire.
ScreensSplendid quality, any size or design.
Mouldings -Our best specialty. We can fill your order promptly for any eize orkind.
MillworkOur plant can make anything-try usout and see.
We operate one of the biggest and most modern millwork plants in the West at Oakland, makingeverything in millwork from soft and cabinetwoods.
We stock complete line of Sugar and White Pine in our Oakland yard, and also ship direct from mills in car lots.
We also operate a most active wholesale department at Oakland, selling wholesale Fir, Pine, and Redwood for every purpose, in 43 states in the Union.
We are , equipped, stocked, and ready to serve.
It is worthy of note that during the year 1926 the greatest percentage of growth made by the building and loan associations oi the country were shown in the states of California and Texas.
In this connection everyone.interested i: the building and loan movement, and its development and future success, will be interested in a specific effort-probably the first of itskind ever attempted since building an:l loan first appeared-to create building and loan business by advertising.
The building and loan associations of Southern California conducted a cooperative advertising campaign in 1926 to see what could be done to create business in their line. They took their story to the people, and they got wonderful results. This is particularly true because in the past the building and loan movement has been individual rather than cooperative, whereas the best interests of all concerned would be well served by more cooperation.
All the associations in Southern California did not enter the campaign, by any means. Only 38 per cent of them did. They used newspaper space, bill boards, and direct mail.
The results are plain. During the six mcnths period when this advertising was in progress, there was a gain of 33 per cent in the increase of assets by ALL the associations in California, as compared withthe preceding six months gain. In Southern California the associations showed an increase of 46 per cent over the increase shown in the previous six months, and in Los Angeles proper, where most of the advertising was done, the increase over the increase of the previous six months was 89 per cent.
Los Angeles, advertising her building and loan associations, shorved an increase of 89 per cent as compared with the 33 per cent in:rease of the entire state.
And thousands of home builders profited by that advertising, as well. This looks like one of the best testimonials to the efficiercy of advertising that the building business has produced, and might well be emulated in other territories.
Af the big distribution yards of the McCormick Company at Vilmington, Los Angeles harbor, we unload vessels from our mills in the North. Millions of feet of Douglas Fir and West Coast lumber are always on hand.
Twenty-five years of growth put this completechain of facilities at your service. kt our nearest sdes office or sales representative quote you on saaight or mixed cars. Besides cargo facilities, we have a department specidizing on all rail business.
We can fill orders for Southern Calitfornia and the Southwest tfie same day they are received by *.
The New Officers:
President H. W. Gaetjen, San Francisco
lst Vice-President ...A. W. Bernhauer. Fresno
2nd Vice-President C. I. Speer, Oakland Treasurer . . .A. E. Nicholson, Los Angeles
Managing Director .....H. T. Didesch
Directors:
H. P. Dixon ., Los Angeles
H. W. Gaetjen ....San Francisco
D. N. Edwards . ...Oaklan'd
A. W. Bernhauer ....Fresno
George C. Jacobs ....Eureka
A. J. Todhunter . .....Los Angeles
C. I. Speer .Oakland
C. G. Chipchase .....Sacramento
W. J. Glasson .San Diego
J. A. Hart .,..San Francisco
F. J. Peil Los Angeles
Clem Fraser ...Oakland
T. J. Bridgeford Sebastopol
W. G. Little Stockton
.
H. E. Wevler ... ....Santa Barbara
TheMillwork Institute of California paid high tribute to two of its outstanding members in closing its recent convention at Oakland, on November 17th and 18th.
They paid tribute to their retiring President H. P. Dixon in resoluting unanimously and enthusiastically that"His administration was outstandingly marked by intelligence, devotion, loyalty, and an unusual understanding of the op-
portunijities and obligations that come with the high office of President;we are very proud of him and his *ork."
And they paid tribute to his successor, who was likewise his predecessor, Harq;4_-W. Gaetjen, of San Francisco, in electing him Preside-nt agaii. Mr. Gaetjen served the Institute for three years as its high executive, was succeeded a year ago by Mr. Dixon, and now takes the helm again by enthusiastic choice of the membership. He has demonstrated so keen an ability to hold this organization together and in harmony, and so powerful a character of leadership, that they just made him take his old job back again. And, like the good soldier and organization spirit that he is, he just grinned that stout and friendly grin of his, and abided by their vote.
The convention u'as held at the Oakland Hotel, and r,vas marked by the same degree of attentive interest in the entire program that so particularly marks the meetings ofthisvery useful organization. The business meetings rvere held on the Mezzanine Floor in a room well located for that purpose, its ante-rooms for committee meetings, etc.
The local members were well organized to welcome and entertain their guests, and no stone was left unturned to show the friendly hospitality of the Oakland delega- tion of hosts.
There was a directors' meeting the first thing on the program the'morning of Thursday, the 17th, and the general meeting was then called to order by President H. P. Dixon.
Chas. P. Howard, President of the Oakland Chamber of Commerce, made the address of welcome, which was terse and friendly, and President Dixon expressed the ap- preciation of the Institute in reply.
EMIRE PI.ANT OF THE WESTERN PLANING MILL CO. AT 1051 NO. LA BREA AVE. (HOLLYWOOD)
TUESDAY, DECEMBER 6th
Starting at 10 A. M. MACHINERY
will bc rold piccc by piece and coneirtr of approximatcly 25 up-to-date MACHINES euitabte for SASH & DOOR MANUFACTURERS, FURNITURE MANUFACTURER,S aud practically every kind of M.ANUFACTURING PLANTS.
COMPLETE STOCK SASH, DOORS AND LUMBER, LATE MODEL REO TRUCK,COMPLETE OFFICE FURNITURE .A,ND EQUTPMENT.
ATTEMION!
Do not mirs this rale of the largert plant of its kind evcr ofiered at auction hereaboute. Every piece of machinery will be offered with individual motor. This is surely a wonderful opportrmity to buy this moot modem type of machinery at your own price. All sarh and mcrchandise will be ofiered in lots to suit those prerent.
INSPECTION
Plant will be open for inspection two days preceding rele; also morning of rale.
DIRECTIONS
Plant ir locatcd near the interrection of Santa Monica Blvd. and La Brea. It ir located in the rear of l05l No. Le Brea Avc.
J. J. SUGARM^A,N GOMPANY
O6cc and Commcrcial Auctioneerr and Liquilatorr Werchoure; 230-34 So. Lor Anleler St. Phone MUtuel 5ll7 Lor Angclei, Calif.
Then Mr. Dixon made his annual report, which was spoken extemporaneously and without notes. Mr. Dixon couched his thoughts in the same excellent phraseology that marks him as an dnusual business talker, and he discussed genially but directly the work of the Insti,tute for the past year, his own efforts as President, and his opinions as to the relationship between the officers and the
one of his thoughts, and H. T. Didesch, the Managing Director, stopped him and told him that that story was part of the speech that he, Didesch, was getting ready to make. So Mr. Dixon deferred to the next speaker in that way.
Mr. Didesch reported on the affairs of the Institute for the past year, and made a strong plea for more and better merchandising effort, and more cooperative effort to create
members of the Institute, and the need for closer and bett.er cooperation to the end that their work.might not all be passed on in profits to someone else. He urged that in the future greater powers be given and accepted by the holder of the executive office, and in that minner better results be secured. His talked ranged well over the entire thought of organization effort, its possibilities, and its difficulties.
He started to tell a certain humorous storv to illustrate
business and develop trade, referring in complimentary terms to the address on publicity delivered at the Long Beach meeting last summer by Mr. Jack Dionne, of The California Lumber Merchant, and declaring that that address started a movement that was already noticeable in its good results. "Let's get ready and go from here," he urged, in regard to this trade extension work. He re-
(Continued on Page 10)
This book, "Automatic Building Costs," practically gives you the rt of any house at a glance. -lust refer to one table for one fisure. cogt glance. Just figure, make one simple computation and you know what any plain gabled make house costs. Takes less than two minutes. To frguie -complicated designs you need not refer to more than 2 or 3 tables, make more than 2 or 3 not 3 computations. All done in 5 minutes. Easy to learn, thoroughly dependable, unforgetable. This book itself is ihe best evidence of what it wil do and to prove to you that it will do what we we say, we make this
Just fiIl in the coupon, pin to your letterhead and mail NOW
*Orders received from a few localities are subject to certain arrangements which we have with a few lumbermen who aided us in the compila- tion and testing of this book.
AUTOMATIC BUILDING COSTS CO. 30 North LaSalle Street, Chicago, Illinois.
Gentlemen: Send us your book, *"Automatic Building Costs," {or one week's free use. If we don't think this book will saveustentimes its cast the first year, we will return it to you by parcel post insured and that ends the transaction. If we find your book proves up and we desire to keep it, we will remit immediatelyonreceipt of your first invoice the specialintroductory price of $15 which pays for the book in full during this introductoryoffer.
(Continued from Page 9.)
vieu'ed the phvsical accomplishrnents of the Institute for the year.
The report of Treasurer E. A. Nicholson was read by Mr. Didesch as Mr. Nicholson rvas late in arriving, having driven from Los Angeles to Oakland, and expeiienced some motor trouble that delayed him. He arrived late in the morning, and therefore took his customary interested part in the discussions.
President Dixon then appointed the regular committees for the convention.
Professor Fletcher Cadman rvas scheduled for the next place on the program, but rvas clelavecl until afternoon, and ]\4r. Jack Dionne was called from the crorvd by President Dixon, and talked in a humorous vein for ten minutes. oarticLrlarly paying attention to the Shakespearean quotations of H. T. Didesch.
The morning session u-as then acljourned.
Thursday afternoon rvas featured by the delightful address of Professor Cadman on the sribiect-"T[e hurnan side of business."
A big discussion came up on presentation of the new Price Pilot rvhich the Institute committees have been working on since the Long Beach meeting last summer, the sash and door section of which is now finished and readv for distribution and use. The black board was used l.y Mr. Didesch and Mr. E. A. Nicholson in demonstrating the use of the Price Pilot, and the great value of this new feature of the Institute r.vas intmediatelv demonstrated. Then came the question of how and to -*ho.tt the Price Pitot should be distributed, and there was a varietv of opinions on the subject. In the interest of harmony,-and in order that the members might have time to give the matter more mature consideration and become of one mind on the subject, President Dixon rvaived parliamentary
rules, and postponed a final decision on the matter until Friday afternoon.
Clement Fraser, of the Loop Lumber & Mill Company, Alameda, delivered a very interesting address on ths sub- ject of "Educational Propaganda," which will be later reproduced in these columns.
The meeting then adjourned until Friday morning.
Thursday evening there rvas a big stag dinner served in the banquet hall of the Oakland Hotel, at rvhich Clement Fraser acted as toastmaster, and President H. P. Dixon was the speaker of the evening. He talked on "The Mission of the Inst,itute and Your Place In Its Attainment." In spite of the fact that it was a banquet setting, the very delightful and serious talk of Mr. Dixon seemed to strike the crowd just right, as he talked to them of the glory of being A PART, instead of the unwisdom of remaining APART, each man doing in his or,vn best way the work of sustaining the stresses and burdens of the industry, and of the organization. And he plead for integrity in business, and illustrated his remarks with this fine little rhyme : "You may take to your offrce and hang on the rvall, A motto as fine as its paint.
But if you're a crook rvhili you're playing the game, The motto rl'on't make you a saint.
You may plaster your placirdsall over the rvall, But this is the truth I announce, It isn't the motto you hang on the rvall, It's the motto you live that counts."
There was vaudeville entertainment to round ofi the program of the banquet.
Friday morning u'as given over to a lot of figures, the conternplation and discussion of a composite of statistics f.or 1927 of. 44 members covering an experience of five
(Continued on Page 12)
When claims confict-when all fooring concerns use the same arguments-when every sales plan has been tried on ybu-when you have discovered that customer satisfaction is the real test, ask yourself this question:
"Whg is tohnson Hardusood Flooring shouing such a tremendous gain in popularitg among home ouners and builders?"
Mere luck has nothing to do with it. Johnson Flooring has had to be good to make good.
The _secret of Johnson Flooring popularity is known to hundreds of retail lumber dealergwho are actively pushing its sale. Let us help you discover it, too.
OU can recommend CaOWALLADER or they can be painted. SLAB DOORS to your customers and Cost Less Tban Natiae Hardanood Doors
Veneered uitlt Fineft Philippine Mabogany CADWALLADER DOORS are veneered Bataan and Lamao Philippine Mahoganies, cut in ourPhilippine forests. These mahogany veneers take a beautiful natural finish, r . rr. t I .tt I I Rnowyou',re sellmg cloors thatwlll make gooct. rhese doors are built for long and hard illf #.1.lJffiXa#3:h J3,"1*t
usage. Cores are of high grade soft wood same as domestic softwood doors. Keep them in UtoEt r p.tt tog"ther wiih r?guhrstile and stock. Thev will bring in new customers andhelp ;;ia;;,irr#il;:'-W;;-rfffi;;il eil keep the old ones satisned
warp, shrink or swell.
(Continued from Page 10.)
The report of the Nominating Committee was then read, and the slate of directors was nnanimously elected.
mo.nths. This discussion rvas led by NIr. ticipated in by the entire convention.
Arthur Moore, of The Oakland Bank, business talk on "Trade Development."
Will Goddard, of Oakland, made a fine talk Organization Pay," that will be reproduced in
Didesch and parmade a very fine on "Does these columns.
The session was then adjourned.
Friday afternoon was the final session.
Professor Ira B. Cross, professor of Economics at the University of California, delivered a spirited and forceful lecture on "Industrial Tendencies."
The installation of the nerv officers took place imrnediately this session opened, the directors having met during the
"The Millman's place in the $5,000,000 Lumber Trade Prominent Millmen Who .Attendeil the Convention
Extension Campaigu," rvas discussed briefly by Earl Bowe, associated with the Western Division of the National Lumber IVlanufacturers Association office at San Francisco, in rvhich he explained thebig national advertising campaign for wood, and rr hat it means to the millmen, extending the service of the Association to the Institute and its members.
noon hour and made their selections, and a committee escorted to the chair he has held so honorablv in the oast the nerv President Harrl' Gaetjen.
Thb committee on next place of meeting selected San Jose as the place for the meeting in March, 1928.
- The committee on Resolutions reDorted as follorvs: :: (Continued on Page 14)
W. L. LEISHMAN & SON operators of the
CROWN CITY MFG. CO.
Paradena, Calif.
in a recent advertigement appearing in the Pasadena daily papers, highly praised:-
in the following [6p1ss-
ll "Philippine Mahogany is the one wood
ll that produces a homey, restful, pleasing
atmosphere that helps mahe a house a
This is the time of year we will "take s[esk"reflect on what we've accomplished, what we have to show for it and plan forthe future.
How is your inventory) Well balanced) Lumber prices are low-too low-lower than they will be sixty days hence. Fill in your stocks now where they require it. Let us figure with you on these replacements. Among our mills, we carry practically any item of Durable Douglas Fir used in Southwell diversified ern California. Choose from these stocks.
C. C. STIBICH WITH PICKERING LUll,lBER CO.
C. C. Stibich is now connected withthe San Francisco office of the Pickering Lumber Co., rvhere he is acting as sales manager of the San Francisco Bay District and the Coast Counties territory. lIe was formerly associated with Frederic S. Palmer, the San Francisco pine rvholesaler. at Bay Point.
(Continued from Page 12)
The Millwork Institute of California has for the past year enjoyed and profited by presidential leadership of which it may well be proud, ancl it would be rank ingratitude if it failed to express to Mr.H. P. Dixonits united thanks for the splendid work of his administration.
No worthwhile movement progresses lvithout inspiring leadership, and the work ofMr. Dixon, during his administration, has been outstandingly marked by intelligence, devotion, loyalty and an unusual understanding of the op' portunities and obligations that corne 'tvith the high office of President.
1Me are very proud of him and his rvork, Therefore, BE IT RESOLVED, That a rising vote of thanks be extended our President as a manifestation of our respect and appreciation of devoted service.
And, BE IT RESOLVED, That the thanks of this Institute be cordially extended to the various able and interesting speakers, *ho h"u" assisted so materially in making the fine success that it has been.
And BE IT RESOLVED, That a special vote of thanks be extended to every man who participated in the compil-
ation of the Price Pilot, which we consider a work of great merit, and the outstanding accomplishment of the past year.
And, IIE IT RESOLVED, That it is the opinion of this committee, that the l\{illwork Dollar is a most valuable part of our Institute rvork, and should enjoy the concerted support of the members, and we recommend that the questionnaire be answered by the members sufficiently early so that the compilation may be made in plenty of time for the next meeting.
And, BE IT RESOLVED, That the thanks of the Institute be extended to the committees, composed of Oakland rnembers, who have had charge of the preparations for this convention, and of the entertainment, which has been so friendly and cordial, and rvhich rve all have so thoroughly enjoyed.
Their hospitality has been admirable, and greatly appreciated.
And, BE IT RESOLVITD, That the sympathy of the organization is extended to Emery Nutting rvhose absence from this meeting was occasioried by the death of his father.
And. BE IT RESOLVED. That it is the concensus of (Continued on Page 18)
F,I, .6.5pE{.&E,T ROOFUNIG
Roofing began thirry odd years ago simply as J,/)lL sheets of felt dippud in asphak.
N{ISPHALT
Tbday it includes nchJy colored, beautifully paaerned roofs, made possible by sur6cing wfth slate.
In this development certain g/Pes of rolled roofing-smooth surfaced and sanded-have become sandard. El Rey includes all these sandard typa-with a quality in each that is above the ordinary. And it^ also meets th" pop"l"t demand for color in roofs, wfth El Rey Rolled Slate Roofing and Slate Shingles whicl are the finest that can be made.
You are in tip-top shape to handle any class of uade in asphalt roofings, therifori, when you are stocked withEl Rey. You have anphing they ask for, in aquality they cannot beat!
Ray Holmes, the popular salesman for E. J. Stanton & Son, in Southern California territory, isin the Methodist Hospital in Los Angeles recovering from a severe attack of appendicitis, for which he was operated. He is reported well on the road to recovery.
One of the handsomest catalogues of built-in millwork that has ever come to the editorial desk of The California Lumber Merchant, is one that is just off the press of the Pacific Door & Sash Company, of Los Angeles. It is entitled "Masterbilt Eureka Built-In Furniture." is in a double binding, filled with attractive cuts and art work illustrating their built-in products. There are two separate and distinct books inside the cover, one on Masterbilt, and the second a folio of "Standard Layouts for Dinettes." The first book of 18 pages and cover -with 92 illustrations of products, and the second is twenty pages and cover, profusely illustrated. Each catalogue bears plainly its A. I. A. FileNumber. It is a fine job of printing and preparation, and places in the hands of the trade in terse and illustrated form exactly what this great concern has to offer in Built-Ins.
Bill Clarkson is now connected with J. H. McCallum and is representing this well known retail lumber concern in the San Francisco Bay District. He is well known to the lumber trade in the Bay District and was formerly manager of the Sudden Lumber Co. at Redwood City. The lumber fraternity of the Bay District are glad to see him back on the territory again.
Earl Carlson, San Francisco, representative of the Santa Fe Lumber Co. in the San Joaquin Valley, is convalescing nicely from his recent operation for appendicitis. He is not r_eady for active duty yet but during the past week he calle{ at the company's office. A. J. Russell, manager of the'Santa Fe Lumber Co., presented him witha new 19% Buick coupe when he checked inat headquarters and Earl states that he is trying to get back to normalcy as soon as possible so that he can try out the new machine.
Ken Smith, E. K. Wood Lumber Co., Los Angeles, spent a week in San Francisco the latter part of the month, where he was calling on his many lumbermen friends. He was formerly San Francisco manager folthe Long-Bell Lumber Co. agd has a large. acquaintance with the lumber fraternity y{ the Northern California territory.
The East Bay Hoo-Hoo Club held their regular meetins in the Leamington lfotel, Oakland, Novembei 18th. In thi absence of president Clem Fraser, vice president Milt Hendrickson presided with H. D. Cook as chairman.
Entertainment was provided by the Pacific Telephone & Telegraph Company, which had installed switch bloards in the club's dining room and also had brought their orchestra for the occasion. The club was shown just what happens each time a call is placed, enabling those present to trace each operation necessary to complete a call.
Quite a delegation from the Mill Work Institute, which was meeting in Oakland, were guests at the luncheon.
Calif ornia will build with seasoned lumber just as the rest of the world does. We are trying tohelpthe good work by selling the finest kiln dried Fir that man can produce. Better start now, and giveyour customer seasoned stock,
(Continued from Page 14)
opinion of the membership, that the President is the Executive Officer of the Institute, in charge of all activities, and will reflect in progress made the result of his efforts during histerm of office.
The convention rvas then adjourned.
M.I. C. CONVENTION
Hotcl Oakland, Novernber lTth and lBth, 1927.
J. U. Poindextcr, Mr. Goddard's Ofice,
tilton Hendrickson. Waterfront Sash & Door Co.,........Oakland
S. I. Carter, Pacific Mfg. Co..
A. W. Bettencourt, Pacific Mfg. Co.....
B. B. Barber, Tilden Lumber & Milt Co.....
V. A. Boell, California Door Co..
Hugo Sommarstrom, Clinton Mill & Lum er Co.........Oakland
Larry Cook, Clinton MiU & Lumber Co.....
Hal. M. Atlinson, Atkinson MiU & Mfg. Co..
W. J. Roth, Standard MiIl & Lumber Co.....
C. F. Ricker, Sunset Lumber Co.....
Geo. F. Kaber, Larurom Bros. Mfg. Co.....
L. V. Graham, Ctricaxo
Hary W. Gaetjen, Empire MiU...
Wm. F. O'Keefe, Robsrts &O'Keef,e
T. J. Bridgeford, Bridgc Planing MiU...
J. A. Farnsworth, Jr., California Door Co.....
H. C. Trefr, So Galif. Hardwood
The tide of factory built millwork and built-in furniture is the most rapidly rising thing in the building business of the country. For years it was in the experimental stage, both as to production and distribution, but those days are gone. Experience and experiment have developeC the builtin business to a point where it now demands the attention and deserves the friendly cooperation of every man interested in the lumber business, because it is furnishing an additional outlet for lumber products, and additional service for the lumber business to offer the consumer, and an additional opportunity for profit to the maker, the dealer, and the consumer alike.
But the men who build built-ins, and the men who build factory-made frar4es, etc., are a little worried in many localities-and California is one of them-about the apparent
The Olds Bros. Lumber Cornpah\-, who startecl in the umber business in Winslow, Atizona, seven years ag'o, recently held the formal opening oftheir new building and store in the same location where they have been doing business. The nelv buildings are very attractive, and the new mill and cabinet, shop is one of the best equipped plants in Northern Arizona, rvhere all kinds of cabinet work is turned out in record time.
lassitude of the lumber dealer on the subject. The dealer is not stocking, displaying, pushing them as he should, for his own interest, and for the good of all concerned, say the manufacturers. "There is a lot more money in selling built-ins than in selling the finsh that builds the stuff; there is more money in selling factory made frames, than there is in selling the lumber that makes the frames; and in both cases the consumer is the chief recipient of benefiis, for he gets better goods for less money, while the dealer is making his profit.". So says the manufacturer.
It DOES seem that perhaps the dealer is not going into this new development of their industry as enthusiastically as he should, but Mr. Dealer is a great fellow for getting on the job when he does see the light, and The C.L.M. believes that the time has come for the dealer to get into this builtin game, and make it whiz.
Garnet Fraser, San Francisco, Pacific Coast representative for the Chicago & Alton Railroad. is back at his desk again after an enjoyable trip to Miami, Florida, where he attended the Hoo-Hoo Annual Convention. He returned by way of Chicago, where he conferred with officials of the company. He reports that everybody attending the convention had a wonderful time, and one of the features that was greatly enjoyed n'as the three days' trip to Havana. Cuba.
\TEARLv every woman longs for a tilelike II bathroom or kitchen. finished inoneofthe smart new colors.
Now Upson dealers can sell her the colorful tiling needed at about 1/l0th the cost ofold fashioned porcelain tiling.
Upson Fibre-Tile is ac.ompanion product of famous Blue Center Upson Ebard. Itc-omes in big room-wide sections. Patented Upson Fasteners eliminate all trac€ of ugly nail-marks. Once up, can't crack like cement or plaster tiling; can't chip; properly applied, should never wafp, Certified tests prove it resists jars, blows, heat, cold, even ordinary leaks. Enameled' cleans at a touch of a damp cloth. A proved success-already in usein thousandsof homes. We invite you to write today for samples finished in attractive colors and forfull details ofthe interesting dealer proposition which is increasing the pro-lts of so many Upson Selling Associates.
THE UPSON COMPANY
Upson Pt. Lockport, N. Y.
\r'o MTLLIoN homes are reached with the Redwood message as broadcast by the California Redwood Association through tha,t organization's national advertising campaign. A message that tells the full story of Redwood-of its serviceability for nearly every form of interior or exterior construction.
Aduertisements
tbat feature tbe "Reduood Home Plans" book bting tbousands of enquities. Tbese ptospect names arc tarned ouer to lumber dealers in cities from utbicb mquiries miginated.
And the response to this advertising reflected through thousands of direct enquiries, is evidence of the prospective home-owner's enlivened interest in Redwood. It remains.for the retail lumber dealer to take full advantage of this added interest by aggressive sales effort in behalf of Redwood.
You will always find large stocks of this lumber in all grades and sizes at Hammond's. \f'hether by direct rail shipment from our Samoa mill or from wholesale distributing yards at Los Angeles Harbor, you will find a definite service on your orders for Redwood-that's a worth while insurance for vou.
Mairl. Ofrce: 310 Sansome Street San Francisco, Calif.
"Use Redwood ...It Lasts"
(Continued from Page 18)
Earl E. Bowe, National Lumber Mftrg Ass'n.......San
Clyde Speer, Zenith Mill & Lumber Co.....
D. A. Clark, \A/estern Doo'r & Sash Co..
F. S. Spencer, Eureka MiU
Clcm. Fraser, Loop Lumber & Mill Co.....
C. G. Chipchase, Friend & Terry
R. A. Niclas, M. I. C......
Albin Warder4 Warden Broe.
Tom Brown, Higgens Hardwood Lbr. Co..
D. O. Drufrel, M. I. C. ....
J. G. Kennedy, Pacific Mfg. Co..
J. E. Mcllhany, Mr. Goddard's Office
D.F. Ashe Mr. Goddard's Office.
L. B. Rainforth, Hipolito Co..
R. E. Imhofr, Graves.Sash & Door Co.....
J. E. Ncighbor, Neighbor's Lumber Yard
R. W. Neighbor, C. E. Atkins
H. D. Koch, Fricnd & Terry
W. Tilden, Tilden Lumber & Mill Co.....
Earlo E. Johnson, Tilden Lumber &Mill Co,..
E. H. Galpin, Tilden Lumber & Mill Co.....
E. W. Richardsoq Lannom Bros. Mfg. Co..
J. Pennycook, Lannom Bros. Mfg. Co.....
B. Bishop, Lannom Bros. Mfg. Co.....
J. Frampton, Lannom Broa. Mfg. Co.....
F. Eatwell, Lannom Bros. Mfg. Co.
L. Smith, Lannom Bros. Mfg. Co.....
L. Lautscn, Lannom Bros. Mfg. Co.....
Merrill Robinson" Loop Lumber & Mill Co..
Wm. Nelson, Loop Lumber & Mill Co...
Bcrt Chapmaq Loop Lumber & MiU Co.....
Howard Mitchcll Loop Lumber & MiIl Co.....
Maurv Vancc, Loop Lumber & Mill Co.....
C. Faucette, Berkeley Lumber & Mill Co....
H. A. Symonds, Berkeley Lumber & Mill Co'.
H. T. Didcech, M. I.C. ....
A. B. Johnsoq J:. A. B. Johnson Lumber Co........San
H. M. Cochrang Cochrane Lumber Co...
H. E. Huntington, Huntington's Planing MiU
T. W. Pugh, Sunset Lumber Co. ...
Rosa
Gilbcrt Atkinson, Atkinson Mill & Mfg. Co.. ....:Oakland
Robert Atkinson, Atkinson MiU & Mfg. Co-. ....Oakland
Henry Atlinson, Atkinson Mill & Mfg. Co..... ...Oakland
L. J. Woodson, i'Laminex" Doors. ....San Francisco
Red Streak High Speed Steel Knives will give you longer service without regrinding or jointing. Th.y are made of shock-resisting steel.
Nils Quist, Quist Bros Hayward
B. White, Oakland Planing Mill Co.. ......Oakland
Al Weidmanr\ Oakland Planing Mill Co.. .Oakland
M. R. Hood" Oakland Planing Mill Co.. ..Oakland
W. Y. Kellog, California Door Co.. .'. . Oakland
E. F. Atkinson, Oakland Planing MillCo.. ......Oakland
E. A. Nicholson, Pacific Door & Sash... ......Los Angelcs
Ralph J. Buttoq Button & Manning. ..San Francisco
Henry Meyer, H. B. Maris Panel Co..... .Oakland
Wm. J. Glassoq Glasson Planing Mill Co. ......San Diego
Geo. Eid. Miller, Waterfront Sash & Door Co.. ...Oakland Attcndcd Conaention.
Nanow Gaslng, Na,rrow llutllonr, I Plarter Reveatr, I for
Doublellung Wlndowr
"Tungsweld," the only Welded High Spced Stecl Knife. The cutting eilge of high speed stecl io wclded to a eoft steel back. Outlast thiclc carbon steel knives three to 6ve times.
Ordcr fron
SIMONDS SAW AND STEEL CO., Lor Angclcr, Crlif. lleEut Tbird Strcct Srn Flpncirco, Crlif. ZW-ZB Fint StlsGt
ARCHER AIR COOIJ'D INCINERATORS
Slow Speed Blower
Low Power Syrtcmr
The annual meeting of the directors of the California Redwood Association was held at the Palace Hotel, San Francisco, on Tuesday, November 22. J. M. Hotchk-iss, Hotibs-Wall & Co.: Otis R. Johnson, Union Lumber Co-; L. C. Hammond, Hammond Lumber Co.; Fred V. Holmes, Holmes-Eureka Lumber Co.; H. M. Hink, Dolbeer & Carson Lumber Co., and P. C. McNevin, The Pacific Lumber Co., were reelected to serve as directors during the ensuing year.
-The report of R. F. Hammett, secretary-manager of the association, was approved and the association will continue the three-year program of advertising and trade promotion.
The board of directors will elect officers at an early date.
Following are extracts of the report of R. F. Hammatt, secretary-manager of the Association:
Reference to statistical portion of Report, which has been mailed to each Member brings out the following interesting facts:
(1) Chart showing relation between actual Orderb, Production, Shipiaints and Mill Slocks, in relation to actual Production, in' dicites Redwood Orders, from 1925 (the year before our enlarged program was started) have maintained a healthy, decided, progressrve rncrease.
(2) By referring to our Four-Year Comparative Report- it will be seen that this inCrease shows up in our "Northern California," "sbuthern.California," "Eastern" art.{. "foreign" territpries. The total increase 1927 over 1925 amounS, in round numbers, to 67,000,000 feet; an increase of. 24 per cenl over the 1925 figures.
(3) This 24 per cent increase, 1927 over 1925, is divided, in round numbers. as follows:
1926 over 1925... ....21,000,000 feet
1927 over 1926 .. 46,000,000 feet
(4) This upward trend in Redwood Orders-in relation to actual Production-is.far more marked, for Redwood, than is the case with the four other competing species pictured,
(5) Redwood Stocks at the Mill materially have been reduced
and that reduction is at a far more rapid rate than is the case with the four competing species pictured.
Reference to chart showing three-year relation between actual Orders. Production and Shipments in relation to normal Production brings out the following:
(6) Redwood shows a continuous upward trend in its Orders Received.
(7) Redwood is the only one of the five competing species here pictured which does show this three-year upward trend.
(8) Redwood is the only one of the five competing species here pictured which shows orders and shipments distinctly ebove normal production for the year 1927.
(9) Redwood's actual production is 86 per cent of normal-e figure which is the average for the five species shown.
(10) The favorable condition indicated above has been brought about in the face of a decline in volume of building-t927 compated, with 1926-of. 2 per cent for residential and 33 per cent for industrial building in the "East" and a reduction of l0 per cent for atl classes of building on the Pacific Coast, according to F. W. Dodgc & Company's Graphic Review lor the third quarter of 1927.
Considerable time and efigrt.has been spent this last year upon getting as complete, careful and impartial a check on the efficiency of oui advertising as it was possible to accomplish without undue expenditure of time and money. The main portion of this check consisted ofa follow-up letter, with return post card, to 11.000 "pr'ospects." Sixteen percent replies were received. These replies from "prospects" were ther; checked, by correspondence, with retail yards.
Statistics and remarks on check of advertising, as included in Report and as highlighted here are based on the above check plus a second check, similarty made but showing a still higher percentage of returns as against last year's "prospects."
(11) Our Consumer Advertising. for the past 12 months, has loped over 30,000 prospects. Thirty-three out of every 100 developed built and used Redwood within 18 months after answering our adadruilt, within 18 months, vertising. Twenty-eight out of every 100 built, v/ithin 1 without usine Redwood. Thirtv-nine out of everv 100 m: using Thirty-nine every may, or may not, build with, or without, Redwood after,18 months.
(Continued on Page 26)
A Honolulu contractor, using two tractors, two trailers, a crane and fifteen men, was only able to move four pieces of pipe, 48" inside diameter by 14 feet long, weighing 6| tons, in an eight-hour day. The hauling cost per pip. was $ 16.
Now with a GerlingerHydraulic Carrier, this same contractor needs but two men to move thirty-two
pieces of pipe in a day -AT A COST OF $ | PER PIPE. Loading and unloading are accomplished without assistance due to thehydraulic lifting device. In ten days, the saving effected paid for the carner.
Gerlinger Hydraulic Carriers pay for themselves in a very short time. We shall be glad to explain how.
Distributors:
The Schumacher Wall Board Corporation of Los Angeles announce that work will start immediately on a new and separate unit at their local plant, rvhich will double the present production of the company. It will be a huge buildrng, equipped with every latest device for the production of plaster board, and will be in operation by early spring.
It will be remembered that new equipment was added to the present unit last summer that doubled the production of the old plant. When the new unit is in operation the production of plaster board by this company will be four times what it was six months ago, and the plant will be the biggest and finest plaster board institution in the entire world.
More details will be given later.
(Continued trom Page 24)
(lZ) 'We have followed through on a number of these prospects, getting an unbroken chain of correspondence which, starting with the prospect's request for our Plan Book, follows through unbroken chain including our reply to the prospect (referring him to the Redwood Dealer) o,ur sending of the prospect's name to the Redwood Dealer, our follow-up letter asking the prospect if hc built and if he used Redwood, the prospect's reply saying that he has built, has used Redwood for Siding and was assisted by the Redwood Dealer and then the last check, a letter from the Redwood Dealer saying that the prospect did build and bought from him 7-in. Redwood Drop Siding.
(13) These prospect lists, which we send every two weeks to retail yards stocking Redwood, are used ,by approximately 50 per cent of the retail yards and are of direct sales value to the yards using them. The value of these prospects to the yards that do use them persistently and intelligently is shown by the following quotation, which is one of many on file in our office. This individual Dealer says:
Jerry Sullivan, Jr., vice-president and manager of the Sullivan Hardwood Co. and secretary-manager of the Western Lumber Co., rvas elected president of the San Diego Chamber of Commerce at a meeting of the board of directors on November 3. During the past 1-ear, he served as a member of the board of directors.
Mr. Sullivan is associated rvith his father, Jerry Sullivan, and his brother, Herbert L. Sullivan, in the lumber business in San Diego. He has always taken an active part in the civic affairs of San Diego and is an enthusiastic chamber of commerce worker. He is well knorvn in lumber circles along the Pacific Coast and his many lumbermen {riends rvill be pleased to hear that he has been so honored by the Chamber of Commerce of his city.
"Your prospect lists run 30 per cent home builders. We land 25 per cent of this 30 per cent on some of the many Redwood items."
The following attended the meeting: Henrv Faull, Hammond Lumber Co.; Jack Reed, J. R. Hanify Co.; W. D. Dunning. Thb Little River Redwood Co.; Joe Fifer, Albion Lumber Co.; J. M. Hotchkiss, Hobbs-Wall & Co.; G. N. Whiteside, Hobbs-Watl .& Co.; W. M. Casey, Casper Lumber Co.; C. R. Johnson, Unlon Lumber Co.; Otis R. Johnson, Union Lumber Co.; H. M. Cochran, IJnion Lumber Co.; Fred V. Holmes, Holmes-Eureka Lumber Co.; P. C. McNevin, The Pacific Lumber Co.; A. J. Nolan, The Pacific Lumber Co.; H. M. Hink, Dolbeer & Carson Lumber Co.; Chas. Dodge, E. J. Dodge Co.; H. W. Sinnock, Redwood Sales Co.; D. W. Jennings, I-ord & Thomas and Logan; M. Kingstey, Lord & Thomas and Logan; Don Sooy, Lord &'L'homas and Logan; Max Cook, California Redwood Association; R. H. Meroux, California Redwood Association; B. N. Bullock, Dolbeer & Carson Lumbcr Co.; R.F. Hammett, tCalifornia Redwood Association; L. C, Hammond, Hammond Lumber Co.
Developed for trucks that haul heavy loads over all kinds of roads, the Goodyear Heavy Duty Cushion Tire offers powerfultraction and gives unusual mileage. It is sure-footed and durable to an extent that makes for real economy in truck operation. It is the ideal type of tire for many trucks in the lumber indtrstry and, when backed by the experience and facilities of Truck Tire Service, it \ rill show its efficiency in considerably I o w e r e d operating . costs.
DIONEER Super Quality Roll Roofings
L have been developed with one idea in mind .. to produce the best roofing money can buy. For every type offlat or sloping roofthere is a particular Pioneer Roofing to give the utmost in value. Where-can you find better, smooth surfaced roofings than NEW METHOD, FLAXINE and MARATHON . or better mineral surfaced roofings tndi YOSEIv{ITE HEAVY DUTY ROCK SURFACED oT SHINGLE DESIGN ROLL ROOFINGS . . both absolutelv non-fading.
AGAIN in Pioneer Building and Waterl1 proofing Felts the Pioneer Dedi-er has an advantage for every use in cfistruction there is a proper type and graTe of felt . saturated coated .or both whatever the customer needs,
-[-HERE are only three-phings your customers expect from you only three things, but if they I don't get all those three things you don't get thi sale. Firlt, they want a particulir product . . roll roofing, shingles orawaterproof cement. Next, they want VALUE . the utmost in quality for the money. Last, but mostlimportant if you are to make the sale, they want SERVICE . . delivery right now!
Just glance over the complete line of roofing and waterproofing products the Pioneer Dealer has for his customer not an item that he cannot supplyt Then go backthroughmore than 30 years
T\TO SHINGLE prospecr needs go elseI \ where to get exactly what he wants . . the Pioneer Dealer has every practical size and type of individual and strip and the exclusiveSuperHexagonal Shingle, a massive shingle of attractive design and double roofing thickness. Nowhere can a more complete range of colorsbe found. and Pioneer shingle colors arethenatural, non-fading shades of the crushed Yosemite rock surfacing. Here is real variety . ., real value and immense stocks to insure real service
6\.\9
EOR coating and re-saturating roofs, I for stopping leaks and holes in ranks, flumes, skylights, drains; for waterproofing and dampproofing basement walls, boncrete tanks, roofslabs in fact for every waterproofing and dampproofing requirement there is a Pioneer Product to give your customer better value.
of western building records . . see where Pioneer Quality has'ever been surpassed or even equalled . find greater VALUE in any other products. Make a check among Pioneer Dealers . . find, if you can, an instance when Pioneer Stocks, Pioneer Service or PioneerProducts have ever failed them . whether a sale depended upon it or not!
Whenall is said and done when all the selling talk is cleared away . there is only one thing that interests the dealer. He wants to MAKE MORE MONEY by makihg more friends and more sales. PIONEER DEALERS HAVE FOUND THE ANSWER . . . YOU CAN, TOO!
As the accompany- i.g photograph shows, Mr. and Mrs. Herman Herwig are experts when it comes to catching fish. The string of hsh they are exhibiting rvas caught at the mouth of the Eel River in Humboldt county. Mrs. Herwig gained the distinction of catching the largest salmon yet caught in that locality, the fish weigh- irg twenty-f ive pounds and, according to reports, she had a great time landing
H. 'E. Verble, district manager of the Valley Lumber Co., Fresno, died Novernber 19 as the result of a fall from his automobile on the previous night. As the machine was being brought to a stop by his son, I{al Verble, IVIr. Verble started to alight and the door of the car struck him, knocking him to the pavement. He did not regain consciousness after the accident. lle rvas forty-five years of age.
Mr. Verble had been a resident of Fresno County for twenty-five years.
said salmon.
Mr. and Mrs. Herwig were married on October 29 and spent their honeymoon at Scotia, wh,e1e they were the guests of the Pacific Lumber Co. Mr. Herwig is a prgryinent retail lumberman of Watsonville and is manager of the Watsonville Lumber Co. Prior to their return to their home at Watsonville, they spent a few days in San Francisco, where they were entertained by Jimmie Atkinson of the Charles R. McCormick Lumber Co.
L. J. Woodson, thewell known San Francisco representative of Laminex Doors, spent a few days in the San Joaquin Valley around the first of the month.
The saw you take to the lumber instead of the lumber to t{re saw.
Built in sizes for dl classes of work where a portable hand lxrw can be usd.
Operates from ordinary light socket. Weight l0 to 26 lbs.
The lOJb. saw ideal for cutting veneer.
Why not investigate the many places you cirn use aSKILSAW in your business?
Syntrnon motorless electriO hammers for con. crete drilling and chipping. For erecting machinery and remodeling jobs.
Tools Sold - Rented - Repaired
3lE East Third Sceet Los Angeles Mutual 7508
Leaving Illinois, his native state, he went to Texas before coming to Fresno.For more than twenty years he was an employee of the Valley Lumber Co., and had been district manager for the past four years. Much of this period he spent in Kingsburg, where he had a wide circle of friends and took an active part in civic affairs.
He took an active interest in church work, and for the past two summers he was a volunteer leader at the Y.IVI. C.A. summer camps at Lake Sequoia. He was a member of Las Palmas lodge of Masons, a Royal Arch Mason, and entered actively into grand lodge activities.
Funeral service were held at Fresno on November 21.
L. R. Hayward, Coachella Valley Lumber Co., Coachella, was a recent Long Beach visitor where he spent a fe'lv days sojourning at this favorite seashore resort.
Large and Assorted Stocks of
The Perfect Surface For ENAIVIEL FINTSH
Quarter arrd threeeighthr indh 3 Ply-18,24, 30 and 36 incher wide to 84 inches long+ll gnder
One-eiglrth inch dear rotarycrrt veneer, 18 to 48 incher wide to 86 inches long
Manufactured by the coos VENEER & BOX CO.
Oregon
Write or Phone for Priccr
STEAMERS
'Claremont' tWillape"
.Solaao' qeuinrulto
"Hartwood' ttPoint Lomrt
'San Dicgo"
Through rain or shine, in season and out, good times and bad, Do matter what conditions may be, Hart-Wood m i I I s, Hart-Wood steamers, Hart-Wood service, and Hart-Wood quality, can always be depended on.
At two conventions that I have attended recently, the same excellent story was told, illustrating the queer, unbusinesslike, and indirect thinking of some men. The inference is that lots of business men have as bad a way of thinking of their business, as the witness in the railroad wreck lawsuit had.
This witness was on the stand. He testified that he was walking along the railroad track, when he came to an open switch. At about the same moment he looked up and saw a train approaching the open switch at high speed. He testified that he turned and ran out into a field well away from the track until he reached a position of safetn'when turned and watched the train pile up. Said the railroad attorney, cross-examining him: "Do
The Gustine Lumber Co., of Gustine are building a new shed 40x10O feet which will about double their shed capacity. They are also making other improvements of a sqbstantial nature. The yard is under the management of Al Banchio.
you mean to tell me that you were walking along that track, and you saw that open switch?"
"Yes, sir," replied the witness.
"And that you saw that train coming to sure destruction with that switch open?"
"Yes, sirr" said the witness.
"And instead of trying to do something to save the wreck you ran out into the field and there watched the wreck take place, without raising a hand to help?"
"Yes, sir," replied the witness.
"In the name of God, man, tell me, what did you THINK?" asked the lawyer.
"I thought," said the witness, t'what a lousy railroad this is, and what a Hell of a wreck this is going to be."
Wilfred T. Cooper of the wholesale lumber firm of Williams & Cooper, Los Angeles, spent a few days in San Francisco during the latter partof November.
We are equipped to furnish Philippine Mahogany Flooring in both Select and Clear Grades. l3/l6xl/2" and l3/16x21a" and 8 to 20 ft. in length.
The retail dealer will find that Philippine Flooring wi[ appcal to the home builder. It is carefully manufactured and graded, is durable and takes an excellent firiish.
We"Invite Your Inspection of This Stock.
New Orleans, La., December, 1927.-Shirt sleeves-an open windowthe themometer ".yirg s€venty .five or soe---and I'm supposed to write Christmas greetings-it just won't come. It'd be easier to tell you about how the ducks arc 6lying, corning down out of the cold old North thq same time as the rich boys, flying low over your house-the duckc, you understand, not the rich boys-you cim hear them o' nights if you happen to be awake, or haverr't gone to bed-or about that drive Sunday on the sixth hole-or even devote some of this space to the new plant HDE have installed for the making of dimensionr-allyoudo is send them the size you need for worlcing and they ship it to you in nice clear stock, bundled as Pfetty as anything-I saw some of this a week ago when I was up at Oakdde-but that would be advertising and this is Christmas and all I'm supposed to do is to extend the good wishes of the company to all you folks that buy from them---or that ought to-
---so, we'fe coming to it at [as1-1e these friends of HDE we want to say "Christmas Greetings" and "A Happy New Year." Ve wish you a good wife<nd chil&eqr that run to meet you at night<nd enough money so that you will not be worried too much<nd a few real ftiends-and health and all these other good things that we strive for-and-if we'deserve them-aet+ometimGs-
Oakdale Harduoods-Pine
BRANCHES:
Louisiana
CHTCAGGZZT
One of the most imposing and interesting lumber working institutions in Cilifornia is that which the Chicago Lumber Company, of Washington, is now operating at Oakland.
It is imposing particularly because it stands in a big open plot df gto-uttd, and the'new buildings are so big, and s6 wCtt painted, and the huge 54Gfoot sign across- the -top of the mill sticks out so plainly, that it all gives the Plant e very impressive feeling. It is all new. In fact the plant, whilC it has been in the course of building for the past three years, is still in the course of construction. Th-ey rre still working at it, and will continue to do so for some time.
The plant, to begin rvith, covers ten and one-half acres of ground, and of this amount five and one-half acres are actually under roof. And the buildings are of that new, high, well lighted type, that are so different from the older style of millwork buildings. There isn't a spot in the big mill where there isn't light enough for comfortable readingof newspaper type, and everything is roomy, well arranged, clean, neat, and orderly. It is a genuine pleasure to walk through such an institution.
The Chicago Lumber Company of Washington started business in Oakland as a strictly rvholesale'concern, buying western lumber and timber, and selling it in the eastern territory. From this start it has branched out rvonderfully, and the new mill is one of the finest to be found anywhere in the country. The machinery installed is the newest that anyone knows anything about' There are six band mills in a row in one department of the plant. Then there are lines of other machines for working wood into beautiful things that humans desire. They cut their own veneers,.make their own panels and laminated materials, have a wonderfully efficient department for building up woods, and turn out everything in woodwork and millw:ork that they can get orders for, nothing being too diffi-
cult or too dangerous for them to tackle. Recently ther. turned out a very large order of wooden fronts foi radio loud speakers, built mostly of Philippine Mahogany. They shipped a car -of Sugar Pine moulding not long ago that would make 200 miles of lineal footage, end to end. Their moulding business is one of their mainstays, their sales of this sort extending all the way across the continent.
They do not specialize in stock doors, but make a certain number for fill in work, but their fancy door depart- ment is a highly efficient one, and they turn out doors that run into unusually big money. The visitor can almost always find milhvork of very uncommon character in the making.
They have dry.ing rooms, where they can reduce the moisture content to the lowest possible ebb for fancy job!. Their store houses are likethemill, high, roomy, well ventilated. There is plenty of room for working and handling in all their departments so that there is no crowding, nor indiscriminate handling of stock. The shipping department is one that possesses every facility, and plenty of loading room.
The lumber yards are commodious, and stock worlds of common lumber and timbers, so that any order of any ' sort can be filled promptly out of stock. Special facilities for handling the lumber are everywhere in the yards and huge trucks handle deliveries. The runu-ays are all paved, the piles especially clean and orderly.
The shed stocks are bountiful, and varied in their assortment.Any item that might be wanted in California Pine, Sugar Pine, Redwood, Fir, and the finer hardwoods, are there to be found ready for shipment or immediate working. They hold 6,000,000 feet of dry lumber.
Now they are installing a retail yard for local business, and it also is being paved with concrete, and commodious stocks installed.
(Continued on Page 45)
CLOSET LINING
-9O Percent or More Rcd Heart
-lOO Percent Oil Content
Gcnuinc Tcnactrcc Aronetic Rcd Ccder, accuretcly nanu' fecturcd, tonguc end groovcd end cnd natcbcd. Cortr no morc tbra untrnown brendr. Mrdc by Gcorgc C. Brown & Cor Monphir, world'r lrrgcrt. nrnuficturcr of Tcn' nG..GG Aronrtic Rcd Ccdra
Scdod in doublc-frcc 6brc boerrd crrtonr a3einrt durt, dirt, drnpncrr or drmr3c in rhipping or ttorrtc.
For circular atd q*otation address'.
E J. STANTON & SON
LOS ANGELES
Distribttors for Southern California
J.E" HIGGINS LBR. CO.
SAN FRANCISCO
Disrributors for Northent California
'
From the BEST
It looks as though there realll' IS something nerv under the sun in the building line.
A. W. Holt's new book, "Automatic Building Costs," seems to fully live up to his claim that it is "the wonder book for builders." For many years Mr.Holt's name has been known. to American builders through his first remarkable building idea, called Holt Bid.
And nor,t comes his book for figuring automatically, absolutely correctly, and almost instantly, the cost of any size, shape, and kind of house imaginable, any.where, by any reasonably intelligent man.
The book is brand nerv, just off the presses, the first edition is sold out, and the second is already rolling off.
With this book at hand, the lumber dealer quits guessing, when a prospective purchaser and builder asks him "about how much a certain house would cost." There is no about to it, with this very remarkable little book. In a few moments he tells the prospect exactly what the cost would be. The shape ofthe house makes no difierence. Any sort of material is figured. The guessing days are gone.
Mr. Holt is a most enthusiastic believer in modern merchandising for the retail lumber dealer. He believes that the lumber dealer should be the building authority of his town, and that his place of business should be building headquarters. He is selling this new book to and through the lumber dealer, and it is his sincere wish that by putting this powerful modern building weapon in the hands of the
M. L. Cooper, Los Angeles, in charge of the Publicity Department for the Hammond Lumber Co., was the principal speaker at the meeting of the Kiwanis Club of Huntington Park on November 4. Mr. Cooper exhibited the motion picture, "From Forest to Builder", showing the company's operations at Samoa, San Pedro and Los Angeles.
A. L. Brown, who a good many years ago was manager of the old Sierra Lumber Co., at Red Bluff, and later was interested in a string of retail yards in the Sacramento Valley, died in San Francisco early in November'
dealer he will help him identify himself most positively as the local building authority.
There has never before been anything like this book "Automatic Building Cost," "ABC" of building figuring, Mr. Holt calls it.
The other day Mr. Holt called at this editorial desk, his book in hand, and he succeeded in convincing our editorial department, as well as several of our retail lumber friends, that his book is all that he claims, and that it will do everything and anything that he recommends.
It is perfect wizardry to watch the things a man versed in plain building figures can do with that book in hand. In the working out of the book Mr. Holt has discovered things concerning economic building facts that are perfectly amazing, all of them being incorporated into the book.
It looks to this journal as though Mr. Holt has created something that will absolutely revolutionize the figuring of building costs.
In one of the large Northwestern districts the lumber dealers have made a deal already withMr.Holt by which he sells his book only through them, so that they shall say who will possess the books, and the dealers themselves are handling the selling campaign, so much do they think of the proposition. Mr. Holt carried a letter signed by this group of dealers stating that in their opinion no modern lumber merchant can get along without the "ABC|' Book, and pronouncing it the best gift that has ever come to the man who figures homes.
M. ("Major") Williams is a new entryinto the hardwood business in Southern California Where he is representing the Mansfield Hardwood'Lumber Co. of Shreveport, I]ouisana. The Mansfield interests operate hardwood inillsat Winfield, Louisiana, and Reeder, Arkansas. Before coming west, Mr. Williams was connected with the Stout Lumber Co. at Thornton, Arkansas.
Fire destroyed the warehouse of the Woodland Lumber Co., Woodl.nd, C"lifornia on November 2. The company's stock of doors, windows, lime and cement was a total loss. The loss was estimated at $10,000.
And the smaller dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building trade by car or truck makes it possible for the small dealer to give tip-top service to his. trade, and yet keep down his investment, his insurance and his overhead.
y'Arrangements are well under way for the Third Annual Christmas Party of Los Angeles Hoo-Hoo Club No. 2, V which will be held on Thursday, December 22. Last year " over 4O0 children were invited to meet Santa Claus at the Club's Christmas party. This year the Club also plans to mlkg a large number of kiddies happy and a big program will be arranged, providing plenty of Christmas cheer for the youngsters. There will be a special luncheon, fine entertainment and Santa Claus will appear in person to present the young guests of the club with presents.
.4. L. "Gus" Hoover will act as chairman of the Christmas Party Committee. He has appointed the following to serve o.n the arrangements committee: Frank Burnaby, Berne S. Barker, B. W. Byrne, B. W. Bookstaver, T. B. Lawrence, Roy Stanton, Floyd Dernier and Mel Coe. All lumbermen are invited to attend.
T-. J. Simpson, president of the Coos Bay Logging Co., and also president of the Ba1' Park Mill Co., Marshfield, Oregon, visited San Francisco about the middle of Novem- ber. While in San Francisco he made his headquarters in the office of the Trower Lumber Co.
William Reynolds, Marysville, California, hds been granted a patent for a brick made from redwood. The br.!k_s are regulation size, and Reynolds claims lathing will be unnecessary on the inside oi a wall built of these bricks, as t.hey can be grooved to hold the plaster.
Herman Rosenberg came back from Detroit to spend a couple of weeks in his home town of Los Angeles and at the home office of the Hipolito Company, and will return early in December. He will spend the winter in Detroit. He is full of common sense optimism concerning conditions and prospects. He says that the complainers are doing plenty of noise making, in Michigan as elsewhere, but that the hard workers and strong diggers are getting along well, just as they always do, regardless of slack cbnditions.
Ife is accompanied on his trip by l\frs. Rosenberg.
Work on the Puddingstone dam, diversion channel, and diversion dam in the mountains above San Dimas Canvon is progressing rapidly, according to reports from the Los Angeles County flood control engineers to the Monolith Portland Cement Company. The Monolith mills are furnishing the 38,000 barrels of cement to complete the project, at a cost of $78,000, f.o.b. Monolith, the county records show.
Contracts were let for the actual work of erecting the dam to its full height and of completing the divelsion channel from San Dimas Canyon to Puddingstone; but the county is purchasing the materials, according to E. C. Eaton, chief engineer.
_C. A. Low, vice-president and general manager of the Monolith companies, said the county engineers estimate that it will take about 16 months to complete the work which was started late last summer. Thiee contractors now have full crews working, one on the dam proper, one on the diversion channel. and the other on the diversion dam.
_
Mcmbcr Crlifornie Rcdwood Arociatioa
OFFTCES:
SAN FRANCHTCO
Crochcr Euildirj
Phonc Suttcr CITO
LOS ANGELES
Lenc Mgrt3e3c Bld3. PLom TRirity Zll2
MILLS:
FORT BRAGG
Crliforaie
Adcqurtc rtore3c rtocl
rt 9rn Podr.o
This subject is so linked up rvith the problem of overlapping grades rvhich makes it easy for a yard either accidentally or intentionally to substitute grades that I cannot open it up without at least touching upon the discussions you have outlined for tomorrow. So long as a condition is permitted to exist in which common may mean anything between No. 1 with 10 pbr cent No. 2 permitted, which is the standard that the most careful sellers try to maintain, dolvn to common, being the low grade shipped by many mills, containing anywhere from 25 per cent to 30 per cent No. 2, and 5 per cent to 10 per cent No. 3, it is not possible to establish an understanding in the consuming public's mind, either the contractor or the builder, which will make it possible to criticize any given yard foq a grade which they may put out as common, although there may be a difference in performance of almost a full grade between the best and poorest.
On the question of whether it is fairto deliver a better grade than you quoted on, two answers are possible. It is, of course, no unfairnqss to the buyer in giving him more value than you charge himfor, but taking the question in the sense in which it was probably intended, is it fair to deliver a better grade than you quoted on in competition, with the understanding privately with the buyer that you would do so? There is again only one answer and that is that such a practice is cheating, is thoroughly unethical and might almost be said to be dishonest if a man has sat inwith his neighbor dealers and agreed that he will quote upon the list exactly as it calls for.
The next question, is it right to quote on a cheaper material than your competitor figures on the same competitive house bill, and is it right to do so when it is an old customer of yours, may be linked together and again they are susceptible of two answers. If you have no agreements with your competitors to quote upon a bill exactly as presented with the idea thatall may have a uniform opportunity to secure the business and it is possible for you to suggest to the customer a cheaper material than that listed which
uld yet be entirely serviceable for the purpose intended, one might say that there was anything wrong about ng so, but if you are working under such an agreement,
Paul M. P. Merner, Merner Lumber Co., Palo Alto, has been appointed vicegerent snark of the Peninsula District. Ife succeeds A. L" Hubbard, San Jose, who was recently elected president of the Peninsula Hoo-Hoo Club.
as I just suggested, and the quoting of a cheaper grade is done merely io take an advantage of your competitor and to get your price lower than his, I rvould say such action is unethical, and if it goes to the extent, as is often unfortunately the case, of quoting a cheaper grade and delivering a cheaper grade with an understanding with the contractor that it will be done without at the same time changing the list, it borders upon plain dishonesty, .as such action not only takes an unfair and unethical advantage of a competitor, but enables the contractor to buildof cheaper materials than the owner and the mortgage holders may think is being used and not only lays him liable for being a pafty to such cheating, but brings down upon the heid oftheindustry condemnation that poor construction rvill eventually bring. because continued failures of materials to stand up will eventually bring legislative control of materials used in construction that will be so drastic as to put a burden upon all engaged in the lumber business and a cloud over the name of the industry, as well, as has happened to other industries which did not clean up their practices within themselves.
On the last question "After you have sold the bill, is it right to talk substitution of grades ?" tlvo answers are again possible. Many good operators who quote and sell No. 2 and No. 3 lumber in competition because the list calls for that, endeavor after the job is sold to up grade the contractor and induce him to change all of the load-carrying items to a better grade. This practice is commendable and helps tobuild up the lumber industry, where the reverse practice tends to tear it down. The practice, however, of using this excuse as a subterfuge for explaining a cut price on competitive lumber bills fools no one except the man rvho uses it and the practice can only be condemned as being unethical and unfair.
fn closing, I may say just a word of my idea of the most practical solution and that is for the yards and mills working in cooperation to sharply define the various grades of common, brand them so that they may be passed on to a public which is not capable of grading lumber for itself and then educate the consuming public by advertising to demand the grades which are proper and suitable for use for the purpose for which it is going to be used.
Victor C. James, who has been connected with the Western States Lumber Co., for about four years died November 6th. Mr. James originally came from Vancouver, B. C. Ife was a member of Hoo-Hoo and had many friends around the Bay District. Surviving him is his widow and one son.
Four reasons why you rhould rtoclr Brown'r Superccdar Cloret Lining.
l-Demand-greater every day because architects are specifying it.
2--4ost-about the same as lath and plaster.
3-Easily Handledpacked in fibre-board, dampproof boxes. No depreciation. No broken tongues and groovee.
4-Profit-lt speaks for itself.
PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE.
I*t us send gou f urthet intormation and quole you priccs.
SAN FRANCISiCO
Northern California Dirtributon
of California
Manufacturers of DoWhr Fir and Port Orford Cedar Sawmillr, Manhfield, Oregon
Dirtributing Plant - Bay Point
Annuat Production
2(X),(XX),fiD Feet
GENERAL SATES OFFICE Bay Point, Cil
San Francisco Sales Ofrce l(X)O BalfourBldg.
[.os Angeler Office, tr"k'j:Fril
In "Robbins" Flooring you are assured of the very finest that has ever been, or ever will be produced. Our geographical location, t h e modern rnachinery in our mill, and the type of men who. make our flooring, all go to make this statement_possible."Robbins" Maple andBirch Flooring is the best.
Southcrn California: C. J, LAUGHLIN
627 Pctrolcun Sccuriticr Bldg., Lor Aagcler
Northcrn Californit: GEORGE C. CORNITIUS, Amcrican Bauk BIdg. San Franciec,o
Jrfl[0onmNslFuooruuNrc IrOBBINS FLOORING
FI,LL STOCI(S GREEN LUMBER COMMON AND UPPER!' AT MILIS; AIR DRY UPPERIi AT SAN PEDRO
Mrin Selor O6co Lor Aa3clcr OEco Hobrrt Bldr. 39? Prcific Elcctric Bld3. SAN FRANCISCO Phonc TUchcr 5779
Memberc California Reduood Associqtion
SAN DTEGO
320 SprccLclr Bldg., Fnnhlin ll53
The typical buyer is a man past middle life, spare, wrinkled, intelligent, cold, passive, noncommittal; with eyes like a codfish, polite in contact but atthe same time unresponsive, cool, calm, and damnably composed as a concrete post or a plaster-of-paris cat; a human petrification with a heart of feldspar and without charm or the friendly germ, minus bowels, passions, or sense of humor. Happily they never reproduce, and all of them finally go to Hell.
-Elbert Hubbard.Evil is unnatural-goodness is the natural state of man. Earth has no hopeless islands or continerrts. We live in a redemptive world. Poverty will end, sin will die, love will triumph, and hope will plant flowers on every grave.
-David Swing."I see you have a sign in your store, 'We aim to please, ", remarked the irritated customer.
"Certainly, sir, that is our motto."
"Well, you ought to take a little time off for target practice."
DECOYS
Grocer: Rastus:
Grocer: Rastus:
"Ilere's your fly-paper. Anything else today?"
"Yassuh, I wants bout six raisins."
"You mean six pounds?"
"Nossuh, jes six-jes nuff fo decoys."
"The body of Benjamin Franklin, Printer, (Like the cover of an old book, fts contents torn out, And stripped of its lettering and gilding,) Lies here food for worms. Yet the work itself shall not be lost, For it will (as he believes) appear once more in a new and more beautiful edition, corrected and amended by The Author."
An Englishman voring get a connection with a friend over the telephone, was having difunderstand the name of the said: "E-for 'erbert, . Finally in desperation, he 'orses eat, I-where yer goes when yer dies, f-for ingine, them things in front of trains, N-what lays eggs, G-for gor-blime. Now, 'ave yer got it ?"
ficulty in making exchange, which
A Georgia statesman tells a story of an aged negro who saw an extraordinary looking instrument in the shop of an optician. He gazed in open mouthed wonder, and, turning to the optician, inquired:
"What is it boss?"
"That" said the optician, "is an Opthalmometer."
"Sho'," muttered the other, his eyes still fastened on the curious looking thing on the counter as he backed out, "sho', dat's what I was afeared it was."
Do not keep the alabaster boxes of your love and tenderness sealed up until your friends are dead. Fill their lives with sweetness. Speak approving, cheering words while their ears can hear them and while their hearts can be thrilled by them.-Henry Ward Beecher.
There is no world, there can be no world, in which every human being will not have the opportunity of doing righ1."
-Robert Ingersoll.l I congratulate poor young men on being born to that ancient and honorable degree which renders it necessary that they should devote themselves to hardwork.-Andrew Carnegie.
The Valley Lumber Company report a large crowd in attendance at the recent formal opening oftheir new offices and display rooms at El Centro. The offices are very attractive, being finished in Philippine mahogany, and brought many favorable comments by visitors.
At a recent meeting of the San Joaquin Lumber Company, Mr. George S. F-inkbohner wai elected president, Mr. A. A. Hauerbach vice-president and Mr. Dan H. Schroebel manager. The business will proceed with the same personnel and policies as in the past.
By J. O. Main, American Lumber Co., Modesto, Calif.
I've read about the Lumber Jack away up in the woods, And I guess at He-man stuff he surely is the goods. The boys around the mills, are all heroes we are told. In fact, I guess all lumbermen are all so very bold. The Salesman out upon the road is gathering some glory, At least he gets his mention in many a pleasing story; And so it goes, along the line from the woods right to the yards,
But, there's one whose praises are unsung by any of the "Bards."
This one's a tally-clerk, he's seldom seen at all, But he's the one that makes the boners in all yards, large or small.
He's the one that does the guessing for the brainy office bunch,
When he cannot read their orders and he has to use his hunch.
If he guesses right, he should have, if he's wrong he is a 5?p,
And they vow by all that's holy, that they'll run him off the maP.
But.these things don't get his goat, he knows it's in the game.
If he ever gets a job "up front" he'Il no doubt do the same.
He's the guy that fills the orders as thev're loaded on the truck,
Easy when luck. the stock is large, when it's small it's just hard
And it's then he has his troubles, sometimes has to use his head.
Also has to use his feet a bit, till at night they feel like lead. He must figure if they're cutting these, or using it full length.
Can he skimp upon the grade of these, or must they have full strength?
So by cutting, and by ripping, he gets his orders out. Believe me, friend, he has to know just what it's all about.
Oh ! Yes he makes some errors and some of them are good. He'lI sometimes send some kind of pine when it should have been Red-Wood.
He may send some party common, when the order called for Clear.
Oh, yes he makes some errors, and some of them cost dear. But he'll try to even up the score before the day is done. So you can hardly blame him, if, when they have him on the run,
IIe goes a wee bit woozy, and his head is in a whur, And he goes to bed a'dreaming, of Red-Wood, Pine and Fir.
Ford tatrght the nation how to make cheaper motor qars. A few years ago his slogan was, advertising "Bry a Ford and spehd the difference.tt
"Insure with the Lumbermen's and save thb difference.t' Every insurance dollar saved lowers your overhead expense.
Lumbermen's Reciprocal Association automobile and compensation contract$ give complete protection, unexcelled service and economy in cost. Let us show you before your present contract expires.
The authorization by the Board of Directors cif the California Retail Lumbernren's Association of a state-wide committee on Better Relations with BuildingLoarr Associations, and the passage of a resolution recommending that the lumber dealers of California "co-operate in every rvay possible with local building-loan associations" are considered two of the important actions of the Los Angeles convention.
These actions were prompted by an address by llfonroe Butler, director of public relations, Pacific Coast Building-Loan Association of Los Angeles, on "The Ethical Relationship of the BuildingLoan Associations and the Lumbermen."
Mr. Butler was formerly connected with the American Savings, Building and Loan Institute, the national educational organization of the building and loan movement, and he brought to the convention a wealth of information on what has been done throughout the United States through the co-operation of lumber organizations and buildingloan associations to foster thrift and home-ownership.
In an interesting manner, Butler told how the late James R. Moorehead, for many years secretary-manager of the Southwestern Lumbermen's Association at Kansas City, conceived the idea, while he was the secretary of a building-loarr association in a small Missouri town aqd at the same time was conducting the leading lumber yard of that'town, of carrying on a nation-wide campaign of building-loan education to promote honre ownership, and, to a very great degree. to stabilize the business of the retail lumber dealer. He told how Mr. Moorehead succeeded in establishing a building-loan educational department for the Southwestern Lumbermen's Association, which was conducted under the supervision of Frank A. Chase, a former building-loan secretary and also a former lumberman from the West. Mr. Chase later became the educational director of the American Savings, Building and Loan Institute, an organization w'hich grew out of the buildingJoan department of the Southwestern, the purpose of which was to carry on in a national way the work that had been done by this department in the states of Missouri, Arkansas, Oklahoma and Kansas.
The Institute
The financial support of the American Building, Savings and Loarr Institute, at the time of its organization, came largely from such organizations as the Southern Pine Association, the National Lumber Manufacturers' Association, the Southwestern Association, and the Hoo-Hoo.
Today the institute is functioning in a national way, carrying to the people practical building-loan education, and conducting building-
loan schools in almost every large city in the United States. In a limited way, the Southern Pine Associations and the National Lumber Manufacturers' Associatior-r are still supporting the work of the n stitute.
Representative Opinions
I{r. Butler read excerpts fronr letters written by the secretaries of different organizations of lumbermen, as being representative of the thought of the leading personalities in the lumber industry in regard to the building-loan association and its relationship to the retail lumbcr dealer.
"We are still contributing to the support of the American Savings, Ruilding and Loan Institute.
"The lumber manufacturers recognize very clearly the importance of the work of the building and loan associations, and the assistance they can render in stimulating interest in home ownership and making possible the financing of homes.
-'Groups of lumbermen have for years distributed literature and advertised plans for homes and other iuformation helpful to the prospective builder. Such activities alone would be insufficient beiausi, while a desire might be created, no neans would be available for putting it into action."-H. C. Berkes, secretary-nianager, Southern Pine Association. New Orleans.
"For several yearq, under the enthusiasnr of Mr. Moorehead and through active work of Mr. Chase, the Building and Loan Department of this Association was a very active feature. Mr. Chase visited a number of towns in our territory, establishing new organizations and strengthening old ones, with very definite results in practically every instance. While we are not expending any funds along this line at this time, we are very enthusiastic about building and loan and know of the great benefits derived by our dealers in this section,"-E. E. Woods, secretary'manager, Southwestern Lumbernren's Association, Kansas City.
"The experience of retail lur4ber dealers in this territory has shown that a healthy Building and Loan Association is vitally essential to a healthy community life, a healthy building program, and a healthy building material business-when home building is made possible, the building material business is good.
"Alert retail lumber and building material merchants are today giving theit whole-hearted support to the Building and Loan Associations. Our own association has aggressively promoted the organization of building and loan associations and the stimulation of others now in existence."-Paul S. Collier, secretary-manager, Northwestern Retail Lumbermen's Association, Rochester.
"The building-loan business is one of the greatest powers that there is today behind the development and promotion of business in the interests of lumber."-H. R. Isherwood, secretary-treasurer, Hoo-Hoo, St. Louis.
"This historical sketch oI building-loan education work and th€ word which I have brought you from men who are representative of your great associations," Mr. Butler stated, "give some idea of what the relationship of the lumber people and the building-loan
(Continued on Page 49)
Ig the ideal location for that new lumber manufacturing plant of yours.
Portland is in the heart of the big timber region of the Pacific Northwest. It aleo has an abundance of cheap hydro-electric power for manufacturing purposes. Good ocean and railway shipping facilities, a mild climate and a fair supply of skilled labor, practibally allof which is non-union.
I will be pleased to serve you in the location, design and construction of that new mill of yours.
Com plete B uilding Construction
Special Attention Given to Repair Work
383 Pittock Block - Portland, Oregon
Tclcphone Broadway 8060
Iron \f,forkerr, Cemcnt Workera, Brick Layere, Carpenterr, Roofen, Plumberr, Elcctricianr, Cabinet.maketr, Painters and Paperhangerr; alro Rcal Ertate Bondr and Mortgager.
807 Pacific-Southwest Bank Bldg. LOS AI{GELES, CAL.
TUcltcr 59lt
..OVER 30 YEARS IN LUMBER AND LOS ANGELES"
Vertical Grain Flqorirrg
Vertical orMircd Grain Finbh
Vertical Grain'Stcpping
Thick V. G. Clear K. D. Factory Stock
Vertical Grain Shop
AII made from thefinest of OLD CROWTH DOUGLAS FIR of soft texture, dried in strictly modern dry kilnr
Uills: Raymond, Washirrgton
Sales Office: Gasco Bldg., Portland, Orc.
William L. Leishman of, Pasadena, California, owner of the Crown City Manufacturing Cornpany, believes in service in the retail lumber and milhvork business. and his slogan is-
"ff you can't get it anyrvhere else, rve've got it."
And he lives up to that slogan. In his remarkable place of business in Pasadena he carries a variety of items that is truly amazing. He has a big and roomy lumber yard,
And rvith his large storage room he carries many items of unusual character. You can get almost any item of Fir, thoroughly seasoned right there in the yard, and a variety of woods of all sorts.
Mr. Leishman is assisted very ably by his son Lathrop, who is now active in all departments of the business, and istakinga large load off of his father's shoulders. The father has been in the lumber and milh,vork business right there for twenty-three years. And even before that he was in the sawmill business dorvn at rvhat is now Los Angeles harbor.
William Leishman is a very useful, able, public spirited citizen, one r'vho does honor to the business he follows, and rvho loves the business he is in. He gives some of his time in late years to banking connections, and other investments, but he is the same enthusiastic lumberman he has always been, and proud of the Leishman service as he is of hisfirst born.
(Continued from Page 34)
William L. Leisltnran or rather three of them, for he has several separate sheds and storage places. On the corner he still maintains his originalyard and sheds. Across the corner in one direction is their big office building, r,varehouse, and more lumber stocks. Across the corner in another direction is their very efficient and attractive looking mill, where they do bverything in millwork and cabinet work. And in still another spot in a fire-proof building, he carries a big stock of timbers, many of them 60 feet in length, and large enough for any purpose.
Anything that a wood consurner could ask for in Pasadena, Mr. Leishman has instock. They seldom ever have to send out for anything in rvoocl, no matter how difficult.
"We want to sell anything and everything in the lumber and millwork game, have plentl'of room, plenty of capital, and plenty of willingness, and we are prepared to give unusual service," says Mr. I-. V. Graham, who is Vice President and General Manager of that very impressive business institution. Mr. Graham is a veteran lumberman, who has earned his spurs in every department of the industry. He served longest in the Middle West, mostly in St. Louis and Kansas City, and he has been for more thari thirty years actively associated with Mr. S. H. Fullerton, formerly one of the famous lumbermen of St. I-ouis and now of Pasadena, California. At one timehe was manager of more than sixtyretail lumber yards for the Fullerton interests, but in recent years has given his attention to the wholesale department of the game. He operates a wholesale storage and distributing yard in Kansas City today. Mr. Graham is a splendid business man, and a gentleman who enjoys the friendship and respect of an army of lumbermen throughout the United Statel.
He is assisted in the Oakland project by Mr. E. A. Horr, who is in charge of wholesale sales east, and'Mr. W. H. Laws, who handles the local sales.
A certain Rhode Island manufacturer, nearly a century ago, built a fine plant and he equipped it with every device for prevention of fire then known. Upon applying for insurance he expected due. consideration for the safeguards en:ployed. He was informed that a cotton mill was a cotto--n mill, and the rate was thus and so. This manufacturer felt he was being discriminated against. He objected to having the rate on his fine plant based upon the fire hazards existing in oiher less desirable planfs, and over which he had no control. A"neighboring mill owner-had just completed a similar plant.- He went io this ireighbor and put to him a proposition like this-I am unable to securJat any equitable rate insurance on my new plantyou are in the same position-I propose that in the event of a fire loss in my plant you will become responsible for the same up to $100,000J will agree in turn to assume responsibility.for- an equal imount on your p1ant, on a condition that I am permitted to enter your plant it ani time and make any suggestions I feel warranted, iooking toward its safety. You shall have the same privilege in my plant. This idea appeiled to the neighboring mill owner and the igreement was entered into. As other fine plants in the same vicinity were erected this agreement extended until some ten or twelve plants lvere in this agreement-if I correctly understand the theory of trade associations, it is co-operation in solving problems common to all. In the particular case cited a mutual company was formed to take over thia business. Later other companies were formed, and there are today 31 of these companies known as the New England factory mutuals with a record of 90 years of successful operation behind them and insuring around 800O of the leading industrial plants of the United States and Canada for a total of around ten billion dollars. Their losses have been negligible, again due to co-operation between the insurance people and property owners in preventing 6re loss.
As trade associations have developed, fire insurance has become an important factor in their activities, and this has generally been due to the feeling that the particular trade or industry was discriminated against. by existing insurers and charged rates based on the fire hazard, of less desirable or more hazardous risks.
Exanples of this are found in the flour mills and elevator industry, which since 1875 has developed a strong group of mutual companies serving that industry. Another outstanding example is the retail hardware trade which has its own association companies serving retail hardware dealers throughout the United States and Canada.
During the last thirty years the conditions I have set forth have led to the organization of a considerable number of mutual companies sponsored by various retail lumbermen associations throughout the United States. Some of these companies have been organized by the associations themselves, and their operations have been limited to the territory covered by the particular association. Examples of these are found in the Northwestern Association, Southwestern Association, Texas Association, and for many years the Western Retail Lumbermen's Association has had a mutual company which was, during its operation, an important factor in stabilizing insurance conditions throughout the field served by that association.
Other companies primarily sponsored by the retail lumbermen's associations have extended their business on a nation-wide basis, and are now serving the needs of the lumber industry throughout the lv'hole United States and Canada. These companies have grown rapidly in the scope of their operations through financial strength and their usefulness to the industry.
IJnder present competitive conditions it is extremely difficult to build up an insurance organization within the restricted territory of a trade organization to a point where it is strong enough to effec-
tively serve its purpose, and for this reason trade associations in recent'years have generally sought affiliations with companies- .which are sirving their-industry, and which are already -firmly established'
The Noithwestern Mutual Fire Association and its associated comp""i"t l* *eli-i.iatlistted in the Pacific Coast-field, hav-ing.served ihe industry in this territory for the past tw€nty years. In the.furtherance oi our service to lumbermen in California territory, it is but natural that we should seek a closer affiliation than has heretoiore existed with the California Retail Lumbermen's Association. We believe that our best interests travel hand in hand with yours, and that we can be mutually helpful in solving our common problems'
'We have detailed two meir to this work who will act in the dual capacity of field representatives of your ass.ociation and as insurance advisois to your members. We are educating these men on matters directly affetting association work in order that they may.b-e -of real assistance in thi activities of your association. They will form a constant contact between the individual members and your secretary's office.
These men are experienced in all matters pertaining to fire and automobile insurance. They are qualified to offer suggestions to y9!1 on new construction and eitensions, and tell you what the efiect will be on your fire hazard and rate. In this their work will be supplemented by the engineering and inspecting departments at Los Angeles or San Francisco, rvherever needed. They will inspect your yards and ofier any needed suggestions relative to general upkeep and housekeeping conditions (than which is nothing more important to safeguard youi plant against fire loss) furnish you with necessary safety signs, examine your existing policies to see if you are properly and.idequately covered, and perform any other service for you per-. tarnlng to youf rnsurance.
They will also establish equitable rates of insurance on your yards rr-hich-fairly reflect the fire hazard, and will show you how your insurance cost may be reduced by placing your insurance through your association company. The average yard should save- enough through reduced insuranie iost to pay iti annual dues to the state association. To illustrate-I have just checked over Mr. Overend's report on a Central California lumber yard carrying about $30,000 of insurance. Their annual dues to the state association are $25, and the annual savings we are able to effect for them from their present. cost is $45. ThiJis, I think, a fair example of what can be agcomplished in this direction.
The Northwestern is paying the salary and expenses of these men. fn order to justify this service we must show a proportionate increasg in our re!:ri[ lumber business which will justify the expense incurred. We arCill well sold to the theory that any plan of co-operation must benefit all parties thereto, otherwise it is useless'
'We are convinced that with your help and co-operation that this affiliation will become a powerful factor for good in the state association. To this end we pledge our best efiorts.
We recommend that your board of directors appoint a comnittee within the association to work with us on these matters. We believe that such a committee would be very helpful to us with their advice and council.
Co-operation and mutuality, while not synonymous terms, lre closely-related. May I leave with you a definition of mutuatitv-lv Mr. Martin, the Northu'estern's president: MUTUALITY IS COOPERATION WHICH SEEKS TO BENEFIT ALL PARTIES IN PROPORTION TO THEIR CONTRIBUTION TO THE RESULTS OBTAINED.''
We manufacture everything in Durable Douglas Fir, and we take pride in our quick and reliable service from our two large, modern mills.
"EDCWOOD is to Siingles whal sterling is lo silver. It means that we can buy anil seII tlrese Slringles with the positive ossurance that everyone is perfect."
rf HIS is a splendid compliment to EDG^ WOOD Shingles. However,Mr. Petrich is a man of long experience in the retail lumber business. He is Prerident of the Petrich-Saur Lumber Company, one of the largest retail lumber dealerc in the State of Texas.
Dealers, write for EDGWOOD Free Cooperative Sales Plans!
rHE coNsoLrDArED r"r":r;rTjtJs oF BRrrrsH coLUMBrA,
!07-t Metropolltm Bullding Vancouvcr, B. C.
THE modern way to sell casework is to handle it complete, just as you would doors.You never sell just the material for a door-why sell just the material for all new built-in conveniences? Scll them complete. The Prnnlnss line of built,in furniture consists of more than 8o different units. Every one ofthem is popular and agood seller. \l/e give exclusive agencies.
'Write for 19z6 Caulog and &.aler proposition.
One of the biggest and most interesting rvood-using industrial enterprises in the entire United States-certainly' one of the most outstanding of its character on the entire Pacific Coast-has recently lteen created at Oakland. California, rvhen Mr. E. M. ("Duke) Tilden grouped together in one mighty institution his three porverful units. the Tilden Lumber & Mill Company. the National l[ill & Lumber Company. and the Pacific Tank & Pipe Company.
Up to this time the trvo latter lrnits have been grouped at one point on the C)akland deep luater front, rvhile the Tilden Lumber & lvlill Companl' occupied its original location several miles arvav. The Tilden l-umber & Mill Companv is the retail encl of the great Tilden lumber interests, in Oakland. A huge retail lumber yard, and a big and efficient rvood n'orking plant comprised this unit. Now the retail department has been moved to a fine tract of property immediately adjoining that already occupied by the trvo other units. The old mill at the old retail plant is being dismantled. A new and smaller mill has been completed and is already in operation on the new site. The bigmill at the old plant is not required here because the exceedinglv large mrll of the other units is here available.
A six rnachine all-electric mill of great efficiency is operating on the new site. The lumber yard is being rapidly moved. There are ten ancl one-half acres in the plant occupied by the nerv retail yard. It is being paved so that the lumber may be handled to all the piles by carrier.
A marvelous nerv-office builcling has been'compllted, and under the one big roof all the office forces of the three units are now grouped. It is a delightful office. Most of it is made up of one huge, brightlr, liehted and very attractive general rvork room. Mr. Tilden himself has the only private office, located in one corner of the great workroom, The off'c: of his son ancl assistant, Mr. Waverly Tilden. immediatelv adioins it.
The Lntire interior of the office is trimmed and paneled in Redwood, including the r.r'alls themselves. These panels were made in their orvn plant, are of solid Redwood, and are rvonderfully attractive. The great counter that divides the main work r.om {rom the entrance. is done attractively in solid oak. 'l.-ne interior of the big offrce is unusually pleasing in appearance. and makes a splendid impression
on the visitor. They have used their own materials to great advantage. The ceilings are made of their own famous National Five-ply Wallboard, with Redrvood core, and is paneled rvith Redwood.
The big nerv retail department and mill is being tied up rvith the main plant, which covers thirty-one acres, itt a variety of rvays. The new mill is connected with the fuel house of the main plant by 1575 feet of 30-inch pipe, rvhich was recently installed by the Wesco Blower & Pipe Company, of Oakland. It is one of the biggest blower lineS in California. It is also connected rvith the main plant and the docks by Ross carrier lines, Brorvn hoist lines, and railroad lines.
(Continr.red on I'age 52.)
(Continued from Page 42) people has been in the past, not in this particular community, nor in any partic-ular community, but in the entire nation.',
Building-Loan Associations in California
"In Califor_lia," the speaker asserted, ,,in the last two years great progr-ess_has been made by the building-loan associations, duelo a combination of circumstances, but due mainly to the fact that a por- tion of the building-loan associations of Southern California did rihat the building-loan associations of the United States might have been doing_ for many- years, that is, they began telling the pe5ple of Southern California just what the building-loan association is and how it can. serve the people of its community by furnishing a place for their savings and. investment funds, also how-the building-loan plan is the nrost feasible, and, after all, the very easiest plan by which-the homeseeker can secure adequate financing for hii home.
"On Sgltember 30, 1927, the assels of the building-loan associations in California totaled $276,385,997."
Progress Made in California
"It is inte.resting to note that the greatest percentage of growth made_ ^by_ [uil4ingJoan associations in the vari,ous statds duri-ng the year.1926 is shown by those in Texas and California, a growth rihich outdi,ltances sucb great building-loan states as Ohio, pennsylvania and New Jersey."
Large Gain in Assets
-Q_uoting from data compiled by the building-loan commissioner of the state of California, Mr. Builer showed conclusively what can be done in a co-operative way to increase the assets of building- loan associations.
"P,li-"g the. latter part of 1926 and. the first part of 1922,,, he rclated, "thirty-eight per cent of the building-loan alsociations of Southern California alone entered into an inlensive co-operative educa- tional campaign, during which the increase in the asjets of all associations in California showed a gain of 33 per cent over the increase of the precedilrg six months; tha 102 assoiiations in Southern Cali- fornia showed an increase in assets of 46.0 per cent more than for the six months preceding; the Los Angeles- associations showed a gain of 89,0 per_cent il the increase of asiets-about'21 times the 33 per cent growth for the entire state. The combined aisociations in the state, other than those in Southern California, during the period of the campaign, showed an increase of but 4.6 per ceniof inirease of assets over the six month_s period preceding the campaign. Of the 7E associations in Central and Northern - Californii, inly l0
showed an increase of more than 30 per cent; 14 showed an actual loss in assets."
Mr.. Butler told o.f the qdvocacy by leading b-uilding-loan executives in various sections of the country of launching a Ia.ge fund to carry on a consistent nation-r,gide campaign for the purpole of fur- ther acquainting_the people with the advantages oi building-loan associations for thrift and home-ownershio.
Ottlining the present problems of the building-loan associations as they pertain to the stabilization of building-loari funds, Mr. Butler stated that the United States League has gone on record as favoring a plan whereby a governmental agency, -based on the fundamentati plan of the Land Bank of the State of New york will be organized, so that when the associations in one section of the country iave ari abundance of cash money on hand with no loan applications to absorb it, it can be made available to associations in other sections which at the same time have an abundance of lo4n applications and not sufficient cash to satisfy these requests.t'
"This .qu€stion," Mr. Butler declared, "is important to the retait lumber dealers, second only to the building-loan-men.,' Better Relations Committees
In recommending the appointment of a committee on better relations with building-loan associations, Mr. Butler said:
"I understand that the president of the California League of Buildilg-Loan- Associations delegated a committee of building-loan officials to sit in at the sessions of this convention. That is a fine thing. I^ would. gq furth_er-I would recommend the appointment by thie California Retail Lumbermen's Association of a cbhmittee on Letter relations with building-loan associations-I would also recommend that the California League maintain a permanent committee on bet- ter relations with the retail lumbermen. If two such committees were meeting together from time to time, such misunderstandings as may arise between building-loan associations and retail dealers could. to a considerable extent, be minimized.
"It is co-operation in o*.11"""X"i,?lt:lrr, .r the one hand.', Butrer continued, "and the participation by the small investor in the cooperative_ financial institutions, on the other hand, that is making home-building and home-buying possible today.
"Tremendous has been the growth of the building-loan movement as a whole, and in that growth the lumbermen of the United States. through the financial and moral support given by its great organiza- tions, have had a very active part."
SAN FRANCISCO
Mcrchantr Erchrngc Building
Kcarny 507
LOS .A,NGELES .
Proific Mutual Building
VAndikc t792 TUckcr Z69l
EUREKA
Whcn in Humboldi Countn Mrit Our Mill
Sccold and M Strcctt, EurcLr
Metnbcrs California Redwood Aeeociation
Theexterior bcauty of these homes is carried into the interior through the use of "Perfection" Brand Oak Flmring.
Yqq g"!r depend upon "Perfection". fn three modern plants operated by skilled.-lumbermen, orly the 6nest oak is selected. After propef seasoning and kiln.drying, it is perfetly milled 'and matched so thai it lays smoot[ and stays smooth. It is graded and handled so carefully that upon arrival anywhere, it is always in perfect condition. Leading lumber dealers glad;y feature this nationally advertised brand. There's a size and grade for every structure, new or old. Write today for full particulars.
ARKANSAS OAK FLOORING CO., Pine Blufi, Ark. trenpeeugN'
Brand Oak Flooring
A year has passed since we assembled in a State-wide Couvention, and I submit, with pleasure, my report of the past year's work. -
In a brief way I will tell you about the major activities of the Association for the past year, and the meetings held during the year.
On January l5th, the- Directors of the Northern District, -Local LumbCr Club Secretaries. Cement Committee of this AsSociation, and the Cement Commiitee of the Building tr'Iaterial Dealers of Northern California, and forty-two Northern Lumber dealers met in a meeting at the Athens Club, Oakland. President Hallingby was also present at this meeting. The principal subject of discussion was Ethiial Retations. Merchandising of Roofing was discussed and a Roofing Committee for the Northern District was appointed.
On January 22nd there was a general meeting of Southern Lumber Dealeis, at the Elks Club, preceded by a meeting of the Directors and Cement Committees. There were also present at this meeting a number of Northern Directors and lumber dealers. This was one of the most interesting and instructive meetings held during the year, bringing out the need for better co-operation among the retail lumber industry. There were five local lumber club Secretaries present at this meeting.
In April we held a Dir€ctors Meeting at Stockton, which- was -attended by the Directors of the Association and a number of lurnber dealers. -At this meeting Mr. W. H. Graham, an official of a Building & Loan Association in Oakland, outlined a Clearing House Trust Fund method of handling accounts which was very instructive alrd in which a number of loialities in Catifornia are deeply interested, and are working to adopt this plan.
In June, the Southerri District held a mid-summer picnic at Ganesha ?ark, Pomona, under the supervision of Charles Curran, and about 300 attended and all reported a splendid time.
In February your Secretary and the Legislative Committee of the Association held a joint meeting with the Legislative Committee of the Building Material Dealers Credit Association of Los Angeles, goihg over all legislative bills pending in the legislature, and wor\ed out a legislative program that embraced over thirty bills affecting the building industry, During March and April several trips were made to Sacramento.rin connection with the legislative work.I am happy to report that we were successful in our legislative work; that all bills affecting tpe building industry were amended to meet our approval, or were f,ableil in ciimmittee.
In June your Secretary attended thi Conference of Secretaries of State-Lumber Associations affiliated with the National Retail Lumber Dealers Association, in Detroit. There were 12 states represented, and the services rendered by the various associations were discussed, Taking into consideration the age of this Association as compared with the Associations in the East, which have been established some of them as long as 35 years, this Association is rendering a splendid service to its members; in fact, is now rendering ls much service as some of the older associations. En route to the Conference I visited the headquarters of the Rocky Mountain State Lumber Association at Denver, the Michigan Lumber Dealers Association, and the National Retail Lumber Dealers Association at Chicago. The arrangements of the various State associations with their insurance affiliations was thoroughly discussed at the conference, and looked into by your secretary. After my return I went into the question of an insurance affiliation for our Association, and at the Board of Directors meeting at Santa Barbara on August 6th, an Insurance Affiliation was formed with the Northwestern Mutual Fire Association, which w-ill inable us to have a fieldman to form a closer contact with our members, and for any service that can be rendered to the members and to the local clubs. Mr. Paul Overend, whom many of you have met as he has been calling on the members and some of the non-members since September lst, 1927, was appointed as said fieldman. I have always felt that we needdd a fieldman for the association, one who could call on you at regular periods, and could keep closely in touch with conditions in the various districts, and let the association headquarters know of the various ways in which we could be of service, for strange though it is, the members do not seem to ask the State Association to render them the services they need, often going elsewhere when the State Association could so nruch better serve their needs so I am hoping that you will all grow to know Mr. Overend very well, and will have confidence in him and will talk over with him the various ways in which the A-ssociation can be of seivice to you. He will be glad to co-operate in every wiy and bring your needs to the attention of the head office and the Directors. Mr. Overend will probably do intensive work in the northern part of the state for the next year, and Mr. Guy L. Dartnell will be the fieldman in Southern California to perform the same services for the members of the Association, for this is such a large state it is almost humanly impossible for one man to cover it properly and to the best interests of all members, so when Mr. Dartnell calls on you, I hope you will alt give him consideration'
' In August I attended the Annual Convention of the National Retail Lumber Dealers Association at Tacoma, as a delegate from this Association, attending all business sessions. I learnecl at this con-
vention that practically the same subjects as we have been discussing at our conve-ntion the last two days, are the subjects which are of vital interest to lumbermen all over the United States-the ethical relations problem is the same over all sections, and I find that Southern California is working under much more ideal conditions in the handling of cement than most of the other states' Your Cement policy is of keen interest to the other Associations.
Mr. L. P. Lewin, the newly elected President of the National Association, rvas very much interested in the work done by this state association in endeavoring to secure a reduction in the Corporation Income Tax, and asked me to tell the delegates present of the wonderful returns we had had to the questionnaire sent out regarding this matter. They could not believe that over 50 per cent of our members were interested in securing a tax reduction, however, that is a fact, as shown by the return questionnaires. I only hope that this 50 per cent of our membership have followed up this matter and have taken it up either personally, or by letter, with their representative in Congress. The attitude of the Membership has been transmitted to the Californi-a Representative in Congress and acknowledgements received. Mr. Lewin complimented your delegate on the very constructive program'carried out.
On August 6th, the Directors of the Association, eight local Lumber Club Secretaries and several other lumber dealers met at the Samarkand Hotel, Santa Barbara-this was the meeting at which we decided the date of this convention and made arrangements therefor.
During the year I have contacted the lumbermen at variods lumber club meetings held at Fresno, Tracy, Stockton, Orange County, Los Angeles, Sacramento, Oakland and Palo Alto. In September, I attended the annual meeting of the Builders Exchanges held at Santa Cruz, keeping in contact with tegislative movements. On May 26-28 I attended the convention sessions of the California BuildingLoan League at San Francisco; Mr. J. E. Neighbor, our'Treasurer, spoke on the Clearing House Plan that might be carried out betwqen the Briilding & Loan Associations and the Lumber Dealers and the President oi the. Building-Loan League was asked to appoint a committee of thr€e to confei with a like committee from this Association to see if a closer co-operation could not be formed. Mr. Charles Tucker, President of the Building-Loan League, has appointed a committee of four men to attend this Convention and we have been most happy to have them, and have enjoyed their participation in our discussions. It'is hoped that this will be the beginning of a closer co-operation, as there is so much in common between the two Associations, and mutual beneffts could be derived.
Since the last convention, fifteen yards haye joined into membership, and I believe with the closer contact formed by the fieldman that. more members will come in in the near .future.
Your secretary has made 24 trips during the last year in the interest of the Association and has ever been watchful for anything that would be of benefit to the members.
I want to take this opportunity to thank Mr. J. Edgar Pack of Portland; Ore., for his kindness in furnishing our members with the Trade Condition Bulletins. Much favorable comment has been passed on to me regarding these bulletins, and I only regret that you do not tell me how Mr. Pack can make these bulletins more beneficial to you-it may be that he gives you the information and that is why we do not receive any requests for specific information-you know the old saying, "No news is good news," so perhaps that is the case here. Many members have asked me if the information siven out bv Mr. Pack is authentic-for the benefit of those who do iot know, i want to tell you Mr. Pack's official position-he is the buyer for the entire Hammond Lumber C.ompany and with. the large number of yards they operate, their mills, etc., he certainly must know his business. When this information was passed on to those making inquiry, they seemed to be satisfied as to Mr. Pack's ability to furnish ihem with authentic information'
You have heard the financial report of the Treasurer, so know the
financial condition of the Association; that it is good. You may not have noticed in listening to the Treasurer's report that $1,200 had been repaid a number of directors who in 1923, during the hard strug- gle the association was having financially, advanced $3,000, with which to carry on. There is still owing these directors $1,200, which will undoubtedly be paid ofi this year.
You have heard of the Final Draft of the Uniform Building Code which has been compiled by the Pacific Coast Building Officials Conference. I hope that you will watch Building Code matters in your own towns and when any action is to be taken by your city councils that you will get in touch with the State Association headquarters, and will let us furnish you with copies of the Uniform Code, if you haven't it on file in your olfices, and that you will endeavor to get the Uniform Building Code adopted in your cities. This Code has been carefully watched by the Lumber Industry representatives, and we believe is a fair code to all building qraterial interests, and that it should have your unqualified support. I have attended a number of the meetings of the Pacific Coast Building Officials conference and have at all times been impressed with their sincerity and the technical knowledge that they have had at their command, and I believe it is the best code that could possibly have been compiled. Mr. Mackie, who is the Secretary of the Conference, and all the Building Inspectors and others who have been instrumental in giving us such a code, are to be congratulated.
While passing out compliments, I want to here thank Mr. Floyd Dernier, who has been my right-hand bower in making preparations for this convention. It is no easy thing to handle a convention 500 miles from your home town and Mr. Derni€r has at all times been willing to help, and was most instrumental in getting together the fine exhibits that are on the mezzanine floor-I hope you have all taken time to visit these exhibits and that they have been helpful to you. I believe Floyd Dernier and his little sister are deserving of a sincere vote of thanks for their efforts in this convention. and further for their efforts always expended throughout the year in the interest of the State Association. It has been my sincere wish that an affiliation could be formed with the Lumbermen's Service Association-I call it the Dernier Service-so that the plan service could be an association service, and I am still hopeful that it will some day become a reality. A thank-you also to Ed Martin and the California Lumber Merchant, and to all who participated in making possible the exhibits and the advertisers in the Year Book, and to those who have co-operated in various ways to make this convention a success, and to my officers and directors, a sincere thanks for their kindliness and co-operation during the past year-the association has been a most pleasant one to me, and I feel that we have accomplished much in forming proper contacts with other organizations this year.
The Los Angeles Chamber of Commerce, Convention Department, under the leadership of Mr. Charles Cooke, has co-operated with us in every way to make this convention a success, furnishing us trans- portation for the ladies on their sightseeing trip and taking them to the Chinese Theater in Hollywood and returning them to this hotel; also in furnishing us the official programs distributed at the business sessions and our badges. They are to be highly complimented on the efficient organization they have.
Thanks is also due the Titnberman and the California Lumber Merchant_ for their co-operation in furnishing registration cards, etc.
I would recommend that during the next year this Association'take steps to form a group life insurance affiliation available to all lumber dealers and their employees; also that we form more local lumber clubs throughout the State; that we consummate a closer affiliation between this Association and a Plan Service Bureau. so that the Plan Service to members can be made an Association service.
I hope that when you delegates are in San Francisco that vou will make the Association headquarters at 112 Market street ybur headquarters, and wi! give me an opportunity to know you bitter and to be of any service possible, and that you will call on me when the Fieldman, the Association or I can render any service.
(Continued from Page 48.)
The big rvholesale 1'ard of the old plant along the water front, is being remodeled and improved in various ways to take care of the increased tonnage which the consolidated units will develop. Mr. Tilden has a full half-mile of deep water front on Oakland Inner Harbor, most of which is developed. Their facilities for unloading lumber from the ships at their docks handle one million feet a day, and the present improvements aim to make the entire institution handle that same r.olttme. It is the aim and ambition of Mr. Tilden to unload and then distribute one million feet of lumber daily. To this end every mechanical device of proven worth has been installed in this great institution. Machinery unloads the lumber from the vessels, carries it to the distributor in the yard, and then carries it on chains through the distribution and piling departments. Enormous stocks of lumber and timber are carried in this wholesale yard. For instance, their average stock of cross-arm materials alone is 'rvell over 2,500,000 feet, all air-dried. Chains, carriers, hoists, and various other devices pile, haul, handle, and distribute the stock over the big plant. Everysort of lumber and timber used in California is found in large quantity in this great Tilden wholesale yard.
The manufacturing plants are much more remarkable even than the lumber department. It is doubtful if'there is any other wood working institution on earth that turns out as many interesting and varied rvood products, as do these plants. It would almost require a catalogue to enumerate the things they make in these plants. The fact that five hundred men are employed in the making gives some idea of the capacity of the institution.
"We make everything outof wood that anyone wants, and we cater to the whole world," said Mr. Tilden. On one hand you will see them making an 8O-foot flag pole out of a Fir timber. A few steps farther the entire equipment, pulpit and all, for a church, is being assembled. One cor-' ner of the plant makes 50,000 feet daily of National S-ply wallboard, their own proud product. The core of the board is Redwood lath, shaved thin, cemented together on the edge, dressed smooth, and covered on two sides by stout wall board paper. They think this is easily the strongest and best of wall boards. Theyship it north, south, east, and west. About a million feet went to New Zealand recently.
You rvill see them making Redwood pipes to go in every direction. The other day when the great flood struck the New England states a pipe line ofTilden make was threatened with destruction, but finally saved. Redwood pipes last forever, and are very practical. The Pacific Tink & Pipe Company handles this department' They also make tanks ofall sizes and kinds, going everywhere and anywhere, all of Redwood.
You rvill see knock-dolvn houses for industrial use being assembled for shipment to Mexico, or some other place. They have a new product of their own, a new outside sheeting board for rvalls, covered with staples to hold stucco. This is for exter.ior use in stucco houses. They built their orvn machines to insert the outside staples that hold the stucco.
Their millrvork plant is huge in proportions, and equipped rvith everl- der-ice for translating lumber into building things that hurnan ingenuity can devise. They make everr'thing from 'w'indon' frames to bank equipment, and are particularly proud of their office building equipment record.
There is a full-fledged sarvmill, also, as part and parcel of this big institution, in rvhich they sarv logs, timbers, etc.
At present they have been sawing up South American hardwood logs, of which there is a huge pile in their yard.
Some of the particular products ofthis big institution are: Municipal water system and irrigation district lines; power lines including syphons and penstocks for power houses; tanks and pipe for the paper industry; tanks and pipes for coal mines and the general mining industry, also for the oil fields; tanks for cyanide and filter process, and for canning, pickling,and olive industry; beech wood shavings are made for the vinegar purifying industry. All this is of Redwood.
The cross arm plant for power lines is one of the biggest in the country, and its clientele covers the nation.
They manufacture and distribute in great quantities all over the country the famous National line of built-in fix-
6th
AGENTS
tgres. They do an enormous ironing board business in the East, their board being made of spruce, at once attractive in appearance and workmanship, and powerful in construction. These are sold principally in wholesale lots. Their folding breakfast nook iet is-one of the marvels of thebuilt-in business, and their kitchen furniture equip- ment is adaptable and highly attractive and efficient. -
This mighty business is the lengthened shadow of a man -E. M. Tilden. And it is a mighty lengthened shadow, for Mr. Tildenisn't big. But what he lacks in- size he makes up in ability, in virility, in business acumen, and forceful executive powers. He created the business, built !t sJeq by step to its present admirable proportions, and he_loots after every move that is made, right to this day.
He has been in the lumber business alwayl, starting wiih the Sierra Lumber Company, at Red Blufi, when h-e was just a boy. In 1901 he went into business for himself at Richmond, near Oakland, with a little retail vard. And from that small acorn, this mightly oak has giown in 26 Ieg_s. 9esides his three big units, the Tilden Lumber & yrll Comp-any, the Nationit tUitt & Lumber Company, and the Pacific Tank & Pipe Company (all three of wfr;Cn are now under one capital stock) all at Oakland, he oper- ates trventy-nine retail lumber yards outside of Oakland.
He finds time, does Mr. Tilden, to do many things besides look after every nook and corner of thii great-business that he has built. Heis President of thJFirst National Bank of Richmond, and Vice President of the Merchants National Bank of that same place. He is a Director in the Oakland Chamber of Commeice, and Vice president of the East Bay Industrial Association. He is active and interested in everything he touches. He takes his exercise by walking tirelessly around his great domain, and says that's the way he plays his golf.
Anyone talking to Mr. Tilden for an hour or so, and rvatching the operations that he directs, realizes that these
The J. D. Halstead Lumber Company is installing a yard
at Flagstaff, Ariz., as another link in the long chain of
yards which they have over the state. The new yard will be modeled very much after the yard at Williams, and Mr. R. A. Christy of the Witliams yard will be in charge.
Capt. E. A. Everts, formerly secretary of the Coos Bav Lumber Co., and now stationed at the- West point Mili: tary Academ;r, was a recent visitor to San Francisco. The captain spent several days calling on his many friends.
Several new additions to_ the plant of the Los Angeles Paper Co. have been completed recently and "r. ,roni op- erating to full capacity, acCording to N. L. Brinker, directir of sales. The entire eastern poition of the ground owned by this.growing.concern is now practicall/covered with new buildings with new modern machinery installed. , Mr. .Brinker- says-that the volume of roofing products shipped from their plant during the past six mon"thi has es_ tablished a record that far eiceedj all original estimates and expectations offered by various e*eculives when the first roofing machinery was installed less than two vears ago.
big business successes don't just happen. There's always a reason, and in this case, the reason is a most keen, uje_ ful, enterprising, and intelligent one. Mr. Tilden is that reason.
. (The Cleering Hourc).
Rate: $2.50 per column inch
LUMBER YARD SITE-For sale or lease. Two acres on a Los Angeles Boulevard. Four-cent rate, sput track, sheds, planing mill buildir-rg. llurner, racks, etc., all ready to go. - Will-sell on termJ or lease with option to buy. Address Box C-160, c/o California Lumber Nferchant.
On account of loss of our machinery by fire, lumber yard at junction of North Broadway Bridge, Pasadena Al ettue ind Avenue 18, one acre and established lumber business, and Just-Rite Homes Building Business.Will lease location for 10 years and sellstock of lumber at wholesale cost. No machinery to buy. Miller Box & Lumber Co.,20l No. Ave 18, Los Angeles'
Estabtrished small Oregon Pine panels. cisco. Address Box
ON ACCOUNT OF DEATH: hardwood lumber yard, specializing in In city of 80,000 close to San FranC-I62. c/o Calif. Lumber Merchant.
SALESMAN WANTED by retail lun-rber company to call on the contractors and retail lumber trade in the Peninsula territory. Should be familiar with mill work and can measure imall jobs. State age and full particulars of your experience.Acldress, Boi C-161, clo California Lumber Merchant.
FRESNO CONCERN BUY SANGOR LUMBER CO
Lumber Co- bY the Prescott
Brick and Lumber Co. oT Fresno, was announced by E- M' / Prescott on November 18' The Sangor Lumber Co' has / I been in active operation for 36 years. It -was purchased I
Av the }fume interests, headed by the late Thomas Hume, I ZS vears ago, and until the transfer on the above date was tt controlled-by his son, George Hume' The Prescott Brick
V and Lumbei Co. t"ut started in Fresno in 1883. by F' K' ' Pr.r.ott, president, and has been actively associated with the lumber business ever since'
Alro for the ncw BRU-CELL'IZED OAK FLOORING a treated flooring, guaranteed againrt moicture and termitce. It will pleaae your trade. Telephone any time for Oak Flooring and Ceda'line.
Lor Angelea, GArfietd 7206 - Pagadena, Wakefreld 1634
N. H. PARSONS - 241 N. Allen Ave. - PASADENA
We Dcliver Anywhere PromPtlY.
X,f ANAGER wants position; thirteen years' experience in retaii lumber, city, town and country yards. Eight years manager one concern. Four years present connection in I-os Angeles territory. Aged 38, married. My references will convince. Box C-152. c/o Calif. Lumber Merchant.
POSITION WANTED ascredit manager for large single plant or chain of yards. Nearly five years California explrience in like capacity. Thoroughly experienced in eviry phase of the retail lumber business. Can keep the outstanding down to minimum and safeguard against losses. Ilox C-153, c/o Calif. Lumber Merchant.
WANTED TO PURCHASE
Used Planer, selffeed rip sau', jointer and Send full particulars to Box C-159, c/o California \4erchant.
sticker. [,umber
Am open for immediate reliable salaried connection as sales minager at the mill or as sales representative in the actual territory. Washington, Oregon, California and eastern experience. Wire orrvrite Allan Turner, 720 Euclid Avenue West, Detroit, Michigan'
Plans rvere made for a Ladies' Night during December and a New Year's Eve dance at the mouthly meeting of the Tom A. McCann Hoo-Hoo Club, held at N{cCloud on November 7. The Playground Committee announced that all the equipment has been installed in the new municipal playg.outtd,-a large part of the funds being suppll9q by the HooIIoo Club. Honorary memberships in the Club were voted to M. C. Flarris and E. R. Deering, principals of the high
and grammar schools of McCloud.
Prisident C. B. Daveney presided over the meeting.
Southern-H ARDWOODS-Southern Oak Flooring and Maple Flooring
l log First National Banh Buildins
Telephone Douslar 9117
WHOLESALE LUMBER
Poles-Pileg-Creosoted Material
Central Building
TRinity 6332
Ixpo";LA'fioo*,*",
with workmanship andmaterial (California Pines) of the very highest quality are turned out by our system that comb,ines quantity produciion -with iraftsman-built workmanship.
Doors include our laminated, water-proof, els and veneered faces of California Pine. able.
Builders like these goods.
warp-proof construction with panHandsome, attractive and depend-
Dealers find them highly salable.
"l had a cook once," said Paul Bunyan, "who was one of the first men to think of quantity production. He made up a month's supply of pancakes at one time. They got so tough we used them to half-sole our boots and for hinges on the doors. He was gent down the tote-road, for I demand quality as well as quantity."
MIXED CARS FROM RED RMR of er unique adtantages. Wide range of stocks, rates and shipment seroice. Do you get our"Weekly Stock Letter?"
"Producers of White Pine Ior Over HaIf a Cenlury"
Sash for a Church in Ohio, in RED RIVER Factory, Westwoodstandard or special,
Screen Doors that will stand such an unusual amount of strain will stand up for years and years in ordinary home service.
Hipolito Screen Doors and Window Screens are manufactured for long service-a product of which everyone from manufacturer to user can be proud.
Lumber Dealers and contractors know one line that's guaranteed to satisfy.
