TESSA® Neumarkt, Italy
More top production areas Tessa® is now an established market player. Its club apple variety, which was launched in 2020, is still on a steep upward trajectory after a plentiful harvest of excellent quality apples and the addition of more cultivation areas. Another reason for Tessa’s success is its strong partner network that has commenced global marketing for 2022. Firm on the outside, sweet on the inside With a unique combination of sweetness and crisp consistency, Tessa® represents a brand new generation of apples. The firm texture and crunch of the skin is followed by the delightfully unexpected sweetness of the flesh – without a trace of softness. This unusual composition is part of the Tessa® partner network’s global marketing strategy. Great potential for the global market Sweetness, aroma, a firm consistency and an appealing shape are the characteristics of Tessa® that appeal to the consumers. Outside Europe, the newcomer club apple variety had a successful year in the Middle East and Asia in 2021. With a harvest of 4,000 tonnes of high quality apples Tessa® can easily meet consumer demand. The company plans to increase its cultivation area by 100 hectares a year, with the goal for total production to reach 350 hectares by spring 2022 and 1,000 hectares by 2030. The brand is profiting from the apple’s producer-friendly cultivation properties and long shelf life, both of which indicate vast potential for the global market! A strong partner network for international success Strong ties have been forged with long-standing partners for the marketing of Tessa®. Those partners include Royal Fruitmasters (Netherlands), Melinda – La Trentina (Italy), AFG – a merger of the major Styrian apple producers (Austria), Fructícola Empordà (Spain), MEV – Märkische Erzeugerund Vermarktungsorganisation GmbH (Germany), and VM Marketing (Italy). Further negotiations are currently underway in Germany, France, the United States, and in the Southern Hemisphere. An eye-catcher on the shelf, now with sustainable packaging Perfectly proportioned with a characteristic red colour, Tessa® apples are real eye-catchers on the shelf. Tessa® is now on display in many stores without any plastic foil that prevents the consumer from seeing the sweet and crunchy apple variety. The newly designed and plastic-free packaging can now be purchased in addition to the familiar trays for four, six or eight apples and the crates at the point of sale. The brand is also successively introducing compostable logo stickers.
Tessa® exclusively from Feno GmbH Handwerkerstraße Süd 1 39044 Neumarkt, Italy www.feno.it info@feno.it
FRUCHTHANDEL Special best bestininfresh fresh2022 2022
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