ADVERTORIAL VI.P coop. soc. agricola l Italy
VIP, your First Class Apple Partner from the Apple Paradise In Val Venosta, VIP’s natural apple production meets state-of-the-art packhouses. More than 90% of all apples in Val Venosta are kept in high-rack storages, allowing VIP to flexibly customize its customer service. VIP guarantees product availability of both integrated and organic production on 365 days a year and supports trading partners with appropriate promotional activities for the sale of apples in their points of sale.
Organic apple production in Val Venosta
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20% of Val Venosta’s production areas are dedicated to organic apple production. Thanks to this year’s harvest of 50,000 tons, VIP again underlines its position as the European leader in organic. This seasons’ apples score with excellent product quality because of perfect climatic conditions. VIP also proves highest professionalism when it comes to managing its fruits in the innovative packhouse. This plant is one of the most modern ones in Europe thanks to a sorting capacity of 60 bins/hour, a packaging capacity of 28 tons/hour as well as a high-rack storage with a storage capacity of 18,000 bins. Tasting booth + secondary placement
Cosmic Crisp® - a heavenly pleasure The multifaceted shades of red and the appearance that reminds of a starry sky make this apple unique. It guarantees a heavenly pleasure experience and enchants with its firm, crunchy peel, the wonderfully juicy flesh and the perfect balance between sweetness and acidity. Visit us in Berlin at FRUIT LOGISTICA, hall 6A and convince yourself of the heavenly pleasure experience of Cosmic Crisp®!
Promotional measures to support the introduction of new apple varieties VIP places great importance in introducing new varieties to the market together with its trading partners, supporting them with different services. A proven means is the professional tasting and the sampling of new apple varieties, to inform and satisfy consumers. Furthermore, VIP offers tailor-made point of sale material: in collaboration with the customers and in accordance with the size of the point of sale, VIP elaborates product presentations that focus on the new apple variety and thus promote sales. A highlight are VIP’s interactive totems that give numerous information about the product in an entertaining way. VIP’s staff trainings on site or online are also very popular as they turn the staff of fruit and vegetable departments into apple specialists.
36 FRUCHTHANDEL Special best in fresh 2022
Single labelled apple – Cosmic Crisp®
VI.P coop. soc. Agricola Via Centrale 1/c l 39021 Laces (BZ) l Alto Adige, Italy www.vip.coop l sales@vip.coop T +39-0473-723300
FRUCHTHANDEL Special
33 best in fresh 2022
