The California Lumber Merchant - April 1926

and Different Lumber

Lumber, after all, is just logs cut into different sized pieces of wood.

Custom and rigid rules prescribe the sizes, the lengths, and the number of defects the pieces of wood may have.

All these rules and customs HDE adhere to. But they go further. They inject an idea into the cutting of the log, with the result that they produce the finest of firsts and seconds; extraordinary hardwood timbers; and common lumber that will give you an exceptionally high percentage of clear cuttings.

We invite you to get acquainted.

Brucb Officcr:-Cbicego, 223 Rdlwey Exchugc Bldg. Dctrcit, ll-Z! Gcucrel Moton Bldg.

For Interior Trirru$

the present vogue for either business structures or homes is Philippine Mahogany. This 6ne hardwood combines beauty with low cost. Our Philippine Mahogany is caiefully inspected and graded by our own hardwood specialists and grade for grade is better value.

Dealers who are handling Stanton Quality Philippine Mahogany are building profitsand repeat business. We'll be glad to tell you how you, too, can secure business with Stanton Quality Philippine Mahogany.

E. J. Stanton & Son

Importers and Shipperc of Stanton Quality'Philippine Mahogany

Wholesale Dealerc in Hardwoods of All Kinds, Hardwood Flooring, Panels and Veneers

2050 E. 38th Street - Los Angeles, California

The quality that is built into Weaver Roorrng creates future good will and future business, from today's sales.

If you are building for the future health and pros- perity of your business, that is the only kind of merchandise you can afford to sell.

Weaver Roofing is better because better made.

Roofi

HowLumber Looks

There is going to be a lot of lumber sold in California this spring. Not only t'his spring, but all the balance of this year there ir going to be a great movement of for€6t products, and the retail man and the wholesale man are going to have a good looking volume showing on their books at the end of the year. That statement can be taken as a fact.

But-will the volume represent just a whale of a load of work and worry, with absolutely no profits to show for it; or will it bring a beam of sunshine to the face of dl lumber fellows when they check up, by finding a nice, reasonable, livable profit? It might be well to give this a thought, right now, just before the big volume startl, because it b going to ctart; in fact, it has in some partr of the rtate.

The principal wail that is heard from the Oregon border down to and including San Diego, ir that volume ir not so bad, that ttere is really enough volume to go around and make a living for every one, but that it irntt poosible to make a profiL Imagine it. Millionr of feet of good lum,ber going into homer and other buildingr eech montt, reprelenting tte work of months, the energy of thousands of men trained only in thir one game, tbe bank roll of men who have staked all they have in the burinetr, all this lumber running into many thourandr of dollars, and the profits being made by lonr€one elre and not by tte man who producec, shipr and retails the goodr.

It misht rorurd like a dreary wail and a black painting of conditionr, but, when many men engaged in the businerE on both sider of the fence, tell rhe same story, there murt be romething to it.

And there ir no suggested solution on thir page. There must be a solution, but, as one big retailer laid in Los .Angeles the other day, "It will take a Mooes to provide it."

As said before, volurne is good.

for some months past. The port of Los Angeles will unload a total running venr clo.se to a hundred and fifty million feet.

Shipments into this state ttis month will break recordr very

Building permits in that city will be crowding $lSrOOO'' 0OO on thi last night ofMarc\ and a goodly percentage of residences included.

A telegram from San Francisco, on the 30th, tells the fol' lowing: Douglas Fir:-Cargo

Present demand fair with a good volurne of lumber mov' ing and very few boats tied up. The retail demand for new business in San Francisco and Oakland ie held up, due to the threatened carpenters' strike on April lst. There are no marked changes in quotations to the trade or in mill quotations. It is reported that there ir considerable industrial business being offered both for California and the Atlantic Coast. No. 3 Vertical Grain fooring is scarce and stronger in price.

Rail:

The last two weeks has shown a better demend than the first two weeks in March. Some dealeru state that their March businesr exceeds that of January and February. Pricer to the trade and mill quotations show very little change. With the exception of San Francirco and Oakland, where thc threatened strike has slowed up the dernand for new busi. nes, the prerent demand from practically all parta of Northern California is fairly active.

Redwood The market ghowr very little change and condi. tions rernain fairly setisfactory.

Californie White Pine: The demand har been alow, duc to climatic conditions in the east. Som,e dealers report ttat indicationr are that the spring demand will open up ahort- ly. Pricer rernain firrn

California Sosar Pine: The volurne of rder are not liarge but mogt sec{ions of the cormtry are rhowing eome activit5r. Pricea are firm with mill stockr about normal for this time of the year.

Millzaork Institute of Calif ornia, at Stochton, March 26,77

ASS[lRTMEilT [|F STIIOK

The extent of our mill operations on Puget Sound enables us to accept a wide variety of business. A dealer specializing on NETTLETON stock is assured of a DEPENDABLE grade to suit the requirements of his trade.

Millwork Institute of California Convenes at Stockton

Mayor Wheeler Makes Address of Welcomefnstitute Discuss Many Important Problems

San Diego Selected as Next Meeting Place

The tri-annual Convention of the Millwork Institute of California rvas held at the I-incoln Hotel, Stockton, on Friday and Satrrrday, March 26 and 27. The conveniior, -as Iargely__ attended, there being present Institute members from all sections of the state.- ^

The Mayor of Stockton, Raymoncl J. Wheeler, made a very cordial address of tvelcome. Miny important prob_ lems of the..ind.ustry. rvere discussed, intluding .,staridard Practices," "Full Mill Bid," "Bench Time', an-d ..Machine IT" -9!1-g_ggr" "Pricing Extras ancl Ornamentati;;;,; "The 1926 Millwork f)olla"r," ,,Trade Expansion" u"a -""y other. subjects pertaining to the .,Good of the Org"iiri_ tion."

marks and thankecl himfor his kincl dnd appreciative remarks.

Presiclent Gaetjen then addressed the Convention as follows:

"Once again u,e are assembled at a meeting of the Millwork Institute of California, and may f call your attention to Bill Goddard's address at Oakland last yiar on "What Have We Accomplished ?"

And here I rvant to pause and read the Riot Actto you all for lack of support to your association. As I have said before, you will get out of the association only just what yorr put into it.

resolution rvas passed by the Institute

Stockton shor,ved a wonderful spirit of solution 1>assed institut\vas l)assed by Institutt tor addressing the convention, Wheeler

hospitality, and a than\ing Mayor the Chamber of

Last year we had only 54 responses to the questionnaire that built up the Milh.vork dollar, something which I think should interest us all. You should all be interested to know the percentages of Purchases to Sales, Labor to Sales, and Overhead to.Sales; so if there is anything left it should be profit and not loss, yet this year we had to go begging to get responses to the questionnaire.

Another important thingto us is the value of Unified Fstimating of Millwork. Therefore, I have re-appointed the committee on Territorial Relations, which has bien appointed for over a year but with no results. Yet in betweerr meetings there are always discouraging reports from different cities which could be overcome by the proper functioning of this committee. So, if we do nothing else at this meeting we should settle this question.

We should also settle the matter of a Standard Full Mill Bid, so that in conjunction with the results of the work of the Territorial Committee, bids should be uniform and not confusing or at ridiculous difierentials, as at the present time.

Harry Gaetjen, President M. I. C. II. T. Diitcsch,, Monagin,g Director Commerce and the press of Stockton for their wonderful co-operation, and to "Bill" O'Keeffe and his able associates co-operation, "Bill in their able management of the convention.

San Diego was,chosen as the next meeting place, the next convention to be held during the first rveek in-August. The Convention was brought tJ a close rvith'an inf&mal banquet and entertainment on Saturday evening at the Lincoln Hotel, which was largely attended.

Friday Morning

The convention was called to order by president Harry Gaetjen of San Francrsco.

W. F. O'Keeffe, Chairman of the Committee on Arrange- ments, intiod.uced Raymond J. Wheeler, Mayor of Stockt8n.

Mayol Wheeler in welcoming the members of the Institute to Stockton said: "I am delghted to have this occasion to. bid you. welcome to Stockton and to offer to you the things we have. Stockton's citizens are loval to their citv and.their state, and yor will always find ihem willing to sacrifice anything for the good of ihe entire state of eali_ fornia." He paid an excellent tribute to the millmen of Stockton, saying that they carried the finest millwork stocks rn the world. He called attention to the city,s development prog:"T with special reference to their proposed Deei Wa_ ter Harbor, statin.g that in five years the ships that naiigate the seven seas will be coming to Stockton. - With the #on_ derfu.l co-operation existing ln Stockton, nothing .u, .top the cityin its developmentl he asserted.

, President Gaetjen- responded to Mayor \Mheeler's re_

I rvant to impress upon you that this conference is not mine nor Flank's, but belongs to all of you and therefore it behooves everyone of you to do something forits bene- fits. We have passed the stage of forming-personal con- tact. I believe we all know one another socially and should now commence to do some real r,vork from a business stand- point. You all seem to know the weakness of our business. so let us collectively remedy some of the evilsand the only rvay is by sacrificing some of our individual view points and by working for Constructive Co-operation, by wficf I mean co-operation for better service; to-operation rvhich will develop economies; bringing about lower costs; co-operation which will foster reseaich-and which is fair to government laws; co-operation which promotes unselfishness, tolerance and patience.

I trust, therefore, I have given you some little inspiration -with my view point on what Can be accomplished.

"I will close by quoting Kipling:- \

i "It ain't the individual, \

' Nor the army as a whole, \ I But the everlastifi' teamworkl i Of every bloomin' soul." IThe report of the lVlanaging Director was mgde by H. T. Didesch. Mr. Didesch said, 'iwe are assemblCd to solve the problems that are uppermost in your minds." The organi- zation has a perfect machine, he stated, and all *e neid is you-r power to make it IOO%'. He said that the questions to be discussed before the meeting would be ,'Standard Practices" and "Price Stability," which he stated must be maintained through the mass organization of the Institute. He referred to the Trade Extension workthat has been carried on by the Institute, and also to the Service activi.

ties that have been carried on through bulletins that have been issue-d to the members at regulal intervals. Speaking of the Uniform Ledger System, he said that 32 systems of the Uniform Ledger accounts have been installed. Since the last convention, he stated that he has visited the local branches at San Francisco, Oakland, Los Angeles and San Diego, and has also assisted in the organization of a new local branch in Humboldt Countv.

Managing Director Didesch made use of a blackboard illustration of the way to success. which he referred to as the "stdirway to Success." Beginning at the bottom, he wrote "0%-I won't." Then in order, "IOV,, 'I can't;" "ZOE,-I don't know how;" "3AV,-I wish I could;" "4O/o, -What is it;" "507.j-1think I might;" "@vo-I might;" "7A%-I think I can1." "80'/.-I can't i" "907o-1 will," and "Im%-I did."

The Treasurer's report was read by Managing Director H.T. Didesch, and verified by Treasurer E. A. Nicholson.

Preceding the opening of the convention there was a Directors' meeting in which the following participated: H. W. Gaetjen, E. $. Nicholson, H. T. Didesch, A. W. Bernhauer, H M. Mitchell, W. F. O'Keeffe, W. J. Glasson and E. J. Nutting. In adopting the Director's report submitted by H. T. Didesch, the Institute voted:

(1) To send Managing Director H. T. Didesch as a delegate to the Millwork Cost Bureau Convention at Chicago on April 16 and17.

(2) To employ R. A. Niclas, accountant, direct instead of through the Millwork Cost Bureau of Chicago provided his release can be secured from the Chicago Cosl Bureau.

(3) To create an associate membership for concerns outside the Pacific Coast states for which an annual charge of $15:00 will be made.

In concluding the Director's report, Mr. Didesch said that the Institute membership would have to be expanded if they were to accomplish,what they had started out to do, stating that this work can be best done through the branch organizations and group meetings.

At this point in the proceedings, President Gaetjen recommended that all members who were not wearing the Institute Button in their lapel should be fined 5O cents. Business was good and E. J. Nutting, H. T. Didesch and W. F. O'Keeffe collected $22.W which was added to the General Fund.

G. M. Cornwall, Portland, then addressed the meeting on his recent trip to Florida. Among the various points discussed were the lumber demand at Miami. the construction of the East Coast Railroad to Key West, freight and railroad traffic in Florida, the resources of the stite and existing conditions in Miami Harbor which he stated was only 200 feet wide and 17 feet deep. He gave a vivid description of the real estate sharks doing their stufi at Coral Gables.

Friday Afternoon

The meeting was called to order by President Gaetjen.

"The 1926 Milhvork Dollar" was discussed by Managing Director H, T. Didesch. He illustrated by a diagram the various items which go to make up the Millwork Dollar, which he divided as follows: Direct Material, 49/o; Production Labor,20.8%; Overhead 23.6%, and Profit, .06%.The interest on the investment at 6/o, he showed to be .031%.

By the use of the blackboard, he illustrated with figures a composite showing the distribution. of costs based on reports submitted by 60 members for 1925, and compared same with figures f.or 1924 based on reports submitted by 54 members. Mr. Didesch stated that this composite would be mailed to the members in Bulletin form so that they could give them careful consideration.

President .Gaetjen appointed the following to -act as the Committee on Resolutions: J. G. Kennedy, H. C. Treff, H. H. Mitchell, G. P. Roberts aira R. R. Smilh.

E. A. Nicholson, H. M. Atkinson, J.W.Shrimp, F. Callesen and J. A, Farnsworth Jr., were..appointed by President

Gaetjen to act as the Committee on Standard Practices. :'

The "Proposed Standard Practices" discussion was led by E: A. Nicholson. In opening the discussion, Mr. Nicholson said that there was too much individualism in the industry, and by several illustrations that he mentioned, he showed that more could be accomplished through co-opera: tion of the members. He stated that it is more imoortant that the industry succeeds rather than they succeed- as in.dividuals, and recommended the use of Standard Practices for the industry.

In discussing the various Standard Practices as specified in Questionnaire No. 4, he read the results of the replies received on "No Cash Discount." The questionnaire recommended the adoption of thefollowing rule:-Our terms are net cash on the tenth day of the month following the date of invoice. The results rvere strongly i nfavor of the adoption of this rule. A general discussion was held on this subject and a motion was passed by the Institute instructing the committee that no cash discounts should be allowed on contracts,

The next Proposed Standard Practice discussed was "Drayage Charges." Mr. Nicholson then read the results of replies received from the questionnaire sent the members calling lor a 3Vo drayage charge on all deliveries within a radius of 25 miles, with a minimum charge of 5Oc, which showed that a large majority of the members were in favor of its adoption. Following a general discussion on the matter, a motion was passed instructing the committee to r4op- a resolution calling {or a minimum drayage charge of.3o/o on all deliveries within a radius of 15 miles, with-a minimum charge of $1.00.

President Gaetjen appointed the following to act on the Territorial Relations and Full Mill Bid Committees. "Territorial Relationsr A. W. Bernhauer, W. M. Casey, W. J. Glasson,J. {. !I_art, G. C Jacobgr J. G. Kennedy, C. J. Todhunter, T. R. Merrell, W. F. O'Keeffe, J. Shepara, C. f'. Ricker and S. Hassel. "Full Mill Bid": Ralph Button, T. J_, Bridg_efold, G. H. Burnett, G. W. Kaiser, O. S. King, George Little and Chas. Miller.

Saturday Morning

__President,Gaetjen_presided. "What is a Fair Charge per Flour for Machine Time and Bench Time," was discussed by D. N. Edwards. Mr. Edwards stated that they figured these costs at their plant through two items, Burden and Productive Labor. By a blackboard illustration, he showed h_ow they arrived at these charges during their operation in1924; the Bench Charge was 92.16 per hour whilelhe Machine Charge was $2.57 per hour based on a 15 H.P. en- gine. He said that they had used this same method for arriving at these charges since 1912.

A. W. Bernhauer by illustration showed how they arrived at these c.harges at his_ pl1nt, his results showing only a slight variation from Mr. Edwards' figures.

E. A. Nicholson addressed the Institute on "Pricing Extras or Ornamentations." He stated that there were s&eral methods of arriving at these figures, but he urged the members that he would like to sell them this thought, where we can arrive at a base we should do so. In Southern Califor1iq, he stated, we have adopted the one single base list. With the use of the Southern California base list, he illustrated on the blackboard the workings of thislist for sash and doors, and how they arrived at the price for extras and ornamentations. With the use of a base list it is very simpl9,. he stated, and under this system it makes uniformity which is essential to the success of the Institute.

"Trade Pxtension or Trade RecessionWhich Do We Want?" was the subject discussed by T.R. Merrell. We want trade expansion, he stated, as we have too much competition in the industry at the present time and we must have trade expansion to increase the volume of business.

Through educational work and literature, the volume of business should be increased in Frames, Stairways, Cabinet

(Continued on Page 58.)

The Demand That Price Cutting Puts Upon Business Volume

Bg Jacft Dionne

It required many years of effort to educate the lumber trade to the actual difference between GROSS and NET PROFIT.

' Lotsof them didn't understand it until too late, and they were out of business. Figuring costs was always a hard job for the lumber business.

Not one man in every one thousand realizes today the relationship that exists between cut price, business volume, and sustained profit. Most men THINK they do, but they don't.

Suppose you are trying to hold your profit to the level oflast year, whatever that may have been, or to some other certain figure.

If you decide to cut the price of your goods 5/s and still aim to make that profit, you MIGHT be inclined to think off hand, that if you cut the price 5/s, lou have only to increase your volume of sales SVo to hold the previous profit level.

And that is where you fool yourself. Some wise merchant, or auditor, has figured out a table showing exactly what the relationship is between a reduced price and the volume necessary to sustain a profit making level, and it gives you something definite to think about, and will absolutely amaze the average merchant who never would have guessed it.

Here it is:

On a 20Vo margin of profit:

A cut of SVo requires tB 2-3% more volume.

A cut olSVo requires 35%% more volume.

A cut of. llVo requires 50/o morc volume.

A cut of. l2fi/s requires 75/o more volume.

Acut of. lSVo requires ll2/o morc volume.

Which shows how remarkably difficult it is to build up a profit by reducing the price and trying to increase the volume. It CAN be done, of course, but it takes SOME volume to atone for the lost profit rate.

All of which proves hgain, that the high cost of price cutting is often even higher than we think.

Sacramento Valley Lumbermen's Club Meet at Sacramento

The monthly meeting of the Sacramento Valley Lumbermen's Club rvas held at the Senator Hotel, Sacramento, on Saturday, March 20. President E. S. McBride presided over the meeting.

JC. W. Pinkerton, Whittier, President of the California Retail Lumbermen's Association, g'ave an interesting talk on "Certified Lumber" and went into detail on the many points that are specified on the Grade Certificate. Copies of the Grade Certificates were distributed at the meeting. Mr. Pinkerton also spoke on "Grade Marking."

J. E. Fraser, Secretary of the California Retail Lumbermen's Association, spoke on the "Lien Law" and the "4 Per Cent Drayage Tax".

Those present at the meeting were:

O. L. Russum, Chas. R. McCormick Lumber Co.. Stockton

R. E. Tracy, Friend &Terry Lumber Co.....Sacramento

O. H. Miller, Knox Lumber Co.... ...Sacramento

L. H. Chapman, Sacramento Lumber Co.......Sacramento

E. T. Robie. Auburn Lurnber Co.... .....Auburn

Fred A. Hutton, Dixon Lumber Co.. Dixon

J. F. Holmes, Woodland Lumber Co.... .Woodland

J. J. Farley, The Pacific Lumber Co.. Stockton

C. L. Shepard, Friend & Terry Lumber Co.. Sacramento

W. D. Thomas,. Thomas Lumber Co........ .Sacramento

D. A. Williamson

W. E. Seavy

J. B. Cheim, Union Lurnber

Harry S. Fuller

J. M. Montgomery, Silver Falls Timber

H. M. Derr, J. M. Derr Lumber Co....

C. D. LeMaster, Secretary Sac. Valley Lumbermen's Club Sacramento

E. S. McBride, Davis Lurnber Co.. . Davis

C. W. Pinkerton, Whittier Lumber Co... . .Whittier

J. E. Fraser, Cal. Retail Lumbermen's Assoc. San Frahcisco

J. H. Shepard, Friend & Terry Lumber Co.. Sacramento

James Tully, General Supply Co.. . Fairoaks

W. F. Knox, Superior Lumber & Fuel Co. Sacramento

C. H. Hornibrook, Hutchinson Lumber Co.. .. ...Oroville

Harvey Isenhower, Homes-Eureka Lumber Co. Sacramento

McCormick Changes in L. A.

Several changes are taking place in the Chas. R. McCormick Lumber Compar.ry forces, at Los Angeles, on the firstof April.

L. A. Beckstrom, for the past fourteen years an employee of the company, the last three years of which he served as Sales Manager at Los Angeles, is leaving to enter the rvholesale lumber business, for himself, in Los Angeles.

He will be succeeded by Edgar B. Culnan, well known in Southern California, and also an old employee.

C. M. Freeland, who has been covering the Arizona territory for the past year, rvill be transferred to Los Angeles, taking Mr. Culnan's place.

Before opening his offices, I\{r. Beckstrom 'ivill make an extended trip through the northrvest.

PRESIDENTCOOLIDGE PROCLAIMS AMERICAN FOREST WEEK.APRIL 18-24

President Coolidge has designated April 18-24, inclusive, as the 1926 American Forest Week, according to an official proclamation made public by the United States Department of Agriculture which has supervision over the National Forests.

MASONIC TEMPLE BAY CIT Y, OREGON

Hoo Hoo Launches Movement to Purchase Home of its Own

The detailed plan for financing the purchase of a home for International Hoo-Hoo has been announced by the Hoo-Hoo Home Committee, of which past Snark of the IJniverse L. M. Tully, of St. Louis, is chairman.

Members of the Order at large are asked to subscribe to the $50,000 fund required to make the project a success. Subscriptions are to be on the basis ofunits of $10 each, and each subscriber will receive a certificate of appreciation.

The Home Committee is compoSed, in addition to Chairman Tully, of past Snarks of the Universe Julius Seidel and James H. Allen, St. Lsuis; A. L. Porterm, Spokane, Wash.; secretary of the lMestern Retail Lumbermen's Association; and Louis Burgess, of the Rikerd Lumber Co., Lansing, Mich.

In an open letter published in the February edition of The Bulletin, the monthly publication of International Hoo Ifoo, the Committee sets .forth the details of the plan and urges members to co-operate promptly and generously.

"Hoo-Hoo,no longer is just the'playground' of the Lumber Industry^" the letter states. "It has taken on new and bigger tasks and has shown an exceptional capacity for performing them. Its outstanding work along practical lines has been in forestry. Its Friends of the Forests mo\rement has received the commendation of the public of the United States and of Canada.

"It has defended the wooden shingle and the wooden box-resenting unfair propaganda against these members of the wood family r,vhen the Industry itself, for the most part,was lackadaisical. It fought the Federal Capital Stock Tax by voicing its opposition in messages and resolutions of protest to the Congress of the United States.

Hoo-Hoo is and shall continue to be the playground of the Lumber Industry, but it no'lv embraces the practical services of direct ben,efit to the Industry that no other organization within the Industry is able to perform. HooHoo works hand-in-glove rvith the local and national associations-promoting the interests of these lumber bodies in every way within its power.

"All these things are being done in the face of tremendous handicaps. With these handicaps removed, the Order can

prove itself the greatest power for the advancement of the Lumber Industry and its products within the grasp of the Industry."

The Committee's letter points out that the increased capacity for service that a Hoo-Hoo Home would make possible, is important to the continued progress and growth of the Order. It also stresses the prestige that will be gained through the establishm,ent of a rbal headquarters for the Lumber Industry.

Besides these things, the Home would have a lumber library as complete as any in existence, which would be accessible to members of the Lumber Industry at large.

The Committee further recommends that the building be called "The Bolling Arthur Johnson Hoo-Hoo Memorial Home", in tributeto Bolling Arthur Johnson, founder of Hoo-Hoo, lvho died in December.

_ "To make this project the success that it so obviously d,eserves, we must have a typical Hoo-Hoo response tb this appeal-a prompt, generous response on the part of every member, from the oldest Cat to the newest .Kitten,,' the letter concludes.

SADDEATHOF HERBERT C. STONE

Los Angeles building circles were shocked, on the morning of the 14th of March, to learn of the death of Herbert !, Sto19, _Secretary Manager of the Los Angeles Building Material Dealers' Credit Association, r-ho passed arvay on the 13th, after a thr.ee weeks' illness.

Funeral services were held on Wednesday, the l7th.

Herbert Stone, forty years of age, was known throughout California as an authority on credit matters, the mechlnics lien larvs, .and other matters concerning the building material business. He was a prominent member of the Masonic Order.

BENSON PLANS PURCHASE OF VESSEL

Announcement has been made by Mr. Frank Lynch, president of the Benson Lumber Company, San Diego, of plans to purchase from the U. S. Government, a 7,000 ton steamer which will be motored with 1,00O horsepower Diesel engines, and be put in the off shore lumber 1rade.

relerlried,rrr"W,kmffiitryirwf, _)roaU be agreeab!fruynisidi r

A Correction

"I note in your issue of March 15 you carry an announc€ment of the election of the officers and trustees of the Douglas Fir Exploitation & Export Company at its recent annual meeting. Through a misunderstanding this information was given out by the office in €rror. Mr. George S. Long rvas not elected chairman of the board, but a delegate at large. The position of chairman of the board rvas not filled and I\{r. W. H. Talbot rvas made honorary chairman."

Yours trulv.-E.

G. GRIGGS, St. Paul and Tacoma Lumber Co.

NEW RECORD MADE AT PORT

A nerv record for unloading lumber cargo for Long Beach-Los Angeles Harbor rvas made in the unloading of the steamer Missoula, of the Hammond Lumber Companl' fleet. Under the direction of George C. Cable, superintendent of the port mills and terminals, her entire cargo, a total of 4,2m,m feet of lumber, rvas removed from the vessel in sixty hours.

The new discharge record made by the crew that unload. ed the Missoula establishes an average of 70,0000 feet of lumber an hour, rvhile on the first day a total of 1,800,000 feet or 75,000 feet an hour rvas discharged.

Upon accomplishment of this record unloading feat, the Missoula sailed for the Columbia River where she will ship a capacity cargo of lumber for Japan under charter.

BARR SUFFERS FIRE LOSS

Fire of unknown origin, srveeping through the entire plant of the Barr Lumber Company, at Orange, on the 13th of l\{arch, caused a loss of approximately $30,000.

C. E. Merritt Will Attend Texas Convention; Will Exhibit Fine Edgegrain Shingles

C. E. Merritt of Vancouver, B. C., will be in attendance at the 40th Annual Convention of the Lumbermen's Association of Texas at San Antonio, April 13th to 15th, where his company will have an exhibit.

Mr. Merritt is president of the Vancouver-Iowa Shingle Co., Ltd., and secretary of the Huntting-Merritt Lumber Co., Ltd. Both these companies have large mills at Vancouver, B. C.

The Huntting-I{erritt mill is one of the largest and most up-to-date mills in the Pacific Northwest. The plant is electrically driven, each machine and saw being operated by its own motor.

Mr. Merritt is also president of the Shingle Manufacturers' Association of B. C. and takes an active interest in association matters. He is a great booster for high grade strictly EDGE-GRAIN shingles. He believes that if the Red Cedar shingle manufacturers of the Northwest had produced larger qgantities of EDGE-GRAIN shingles and less slash grain and 6/2 Star shingles in the past twenty years, the industry would be in far better shape. He maintains that the worst enemy the Red Cedar shingle industry ever had was the miserable 6/2 E'xtra Star A Star.

In 1924 the Huntting-Merritt Lumber Co. shipped three solid trains of Huntting-Merritt Edge Grain shingles to the Northeastern States. The first train consisted of 50 cars, the secohd 75, and the third 140 cars. It is believed that the last train is the largest shipment of any commodity ever made across the continent by one shipper. Every car was sold before it was loaded. The load was so heavy that the draw bars on the first cars were not strong enough to pull the cars behind, rvhich necessitated dividing the train in three sections.

YOUR Cusfomers Rea Our Adaertising

Instead of using a few publications reaching millions who MIGHT be interested in Buttress Wallboard, we are using dozens of publications whore readers WILL BUY IT. Thece readers include your customers. They know your yard and your service. They will come to you for Buttress Wallboard and you will sell it to many new customerr aa well. That is what our advertising will do for you.

BUTTRESS WALLBOARD

Helps You SeII Other Materials

Soon the call of summer will start htmdreds of people building new summer cottages or remodeling their present homes. When they come to you for Buttress Wallboard the logic of good salesmanship-the theory of pairing saleE-should instantly suggest that you sell trhem lumber, roofing, etc. Or when they come to you for lumber, just t'he mere suggestion that Buttress Wallboard is a durable, economical and satisfactory lin' ing material often meant more sales-and profits.

Buttress Wailboard comes in big, clean, strong panels -8- itt. and l- in. thick, 48 inches wide and in lengl{rs from 6 to 12 feet. Keep a complete assortment of sizes to avoid disappointing your customers.

Write for pricee, dercriptive literature and rpecid Dealer HelPr.

Central Califorflia Lumb€rmen's Club Meeting

The monthly meeting of the Central California Lumbermen's Club was held at the Wolf Hotel, Stockton, on Saturday, March 13. Vice-President O. V. Wilson presided over the meeting.

W. H. Besecher, Tilden Lumber Co., Oakdale, was the Chairman of the day and the subject discussed was Advertising, as applied to the dealer in Building Materials." The speaker of the day was Lon Cleveland, who gave a very interesting and instructive talk on advertising. Following his address, there was a general discussion in which many of the dealers present expressed their ideas on the most effective ways for dealers advertising.

R. F. Hammatt, secretary-manager of the California Redwood Association, spoke on the Redwood Association advertising campaign especially as to Dealer Advertistng. and pointed out the results and benefits that the dealers obtain from their dealer advertising.

The following attended the meeting:

W. O. Maishik, United Lumber Yards, ,Inc.....Modesto

R. F. Hammatt, California Redwood Association......

o.' V. 'wir,.','b"",,"i l;;il; C;..'.'.'.'.'.'.

Lon Cleveland, Cleveland Outdoor Advertising Co.

G. M. Kewin, United Lumber Yards, Inc.. . Modesto

H. T. Clark, United Lumber Yards, Inc.. . Oakdale

O. D. Ruse, Tilden Lumber & Mill Co.. Stockton

S. J. Irwin, Irwin Lumber Co.. Escalon

B. A. Nixon, Nixon Lumber Co....

J. M. Montgomery, Silver Falls Timber Co. Stockton

Clark Utteiback -

H. M. Isenhorver. Holmes-Eureka Lumber Co..Sacramento

Robt. Inglis, San Joaquin Lumber Co.......:...Stockton

B. R. DuVall, Ripon Lumber Co.... .Ripon

C. R.Bird, Stockton Lumber Co.... .....Stockton

W. H. Falconbury, Falconbury Lumber Co.....-.Stockton

C. D. LeMaster .. Sacramento

C). L..Russum, Chas. R. McCormick Lumber Co.. Stockton, R. F. Wells, West Turlock Lumber & Mill Co...Turlock:

R. P. Fuller, Home Lumber Co.... .Manteca'

C. N. Wood, Strable Hardwood Co.... .....Oakland; Lester Elliott, Valley Lumber Co.. . Lodi,

oRBAN PRouD oF NEw BoY

{ Paul Orban, genial assistant in the Coos Bay L'umbef Cornpany offrces, at Los Angeles, is wearing a happ.y grini over the arrival of a fine bov babv at his home. on March l6th.

Fischer Brothers' General Manager Visits California

Mr. George B. McGill, general manager for the F'ischer Bros. Lumber Company, Eugene, made a few days'visit in California last month.

Mr. McGill was on his return to Eugene, completing a seven weeks' trip through the middle west and southwest territories, where he made sales connections for his company rvith five large wholesale distributors in Texas, Oklahoma and Kansas.

The Fischer Bros. Lumber Company sells the products of six large mills in Oregon, and ships this lumber into all markets of the United States.

eA

Asphalt ROOTING

$mde fo, EVERY kquirement

Within a month alter we began manufacturing El Rey Asphdt Roofing, our output was sold 6O days in advance! And there has been no let-up in the demand. This wonderful"receptioh we trace to our announcement that only our own felt-the Ielt knovrn tor 25 yearc as the finest made on the Pacific C,oast-is used in El Rey roofing products Another lactor which has won widespread lavor is the completeness of the line. Glance at the list below; You will see that there is a grade oI El Rey to meet every requirement:

ELnEf nOOnNC-Smooth eurtaced, comrgated roo6ng that is positively the fimt made. ft card.B this unequalled guarantec-5 yeare lor the light ad 1o years lor the medium ard heavy weights WTTI{OUT RE-PAINTING

DL ntf SLAIE SUnFACE nOOFlNC-Twis ol the above quality. Thc oly alate rooffng on the Coast usiog geauiae Veraont and VirgiliB slate. Re4\/eDedar Re4 C*cen and Blue Black-

ttOGA SDtOOtn SURFAGE nOOftNG-I\{adc ol apeciallvproc€ssd ielt and eelected Tioga ie uncqualled in dollariondollar valua

PAI,OMABSAXID@ ROOENG-A arperior brand" coated on'oue eide with whitc ltlonterey eand. Possecer a erength and durablity aot lound in any ol tbe eo-cdlcd compantivc gradee.

PAI.oMAB ilII{EnAL ROOtrING-Crcrnca ia vco€tiar Rcd and Grcco andia made ol gelected matesial& nANCEO-A aoadard brod oI rcofing cornrgated ud talc arhccd o both ridce NAYAJO-$Gde to rne* the loweatpricerequirecncotr ?rrircs oa all,y of the fotryoingtoofmgscoilil bc 6t PtomPtlf 4ton rcqncg.

Corners of$tren$flr

"Corners of Strength" is one of the many features that has made Hipolito Screen Doors and lVindow Screens the choice of Builders and Contractors wherever this product is known.

Lrrmt., dealers who handle Hipolito Screen Doors and Window Screens have learned that Builders, Contractors and Owners are always satisfied when Hipolitos are supplied.

The highly standardized methods of manufacture-the quality of materials used, all do their part in making the Hipolito line the best that can be manufactured.

Quantity production ensures the price meeting competition.

HIPOLITO COMPANY

Manufseturerr of thc farnour Hipolito Scrccn Doorr and Window Screenr

2let and Alameda Sts., Lor Angeles, Calif. Phone, WEstmore 613l

Clifton. Arizona. I\'Iar. 2O.-Almost three billion and a half feet of sau'timber and more than a million cords of cordu'ood is the estimated content of the Apache national forest, a big part of rvhich rvill be made accessible to motor travel this spring when the Clifton-Springerville highway, 124 miles in length, u'ill be opened. This road is a million dollar highrvay and the first federal aid project approved. It vuas built by the counties of Apache and Greenlee and the government. The government is to maintain the road for at i-east two years.

The Apache national forest is considered one of the largest uncut forests in the United States. "Over trvo-thirds of this timber is rvestern 1-ellorv pine and the remainder chiefly Douglas fir, rvhite fir and spruce," according to the forest service. District Forester George C. W. Pooler in a letter to the board of supervisors of Greenlee county, Arizona, gives the follorving estimate qn timber in the Apache forest :

"The opening of the Clifton-Springerville highrvay," u'rites I\{r. Pooler, "rvill make a portion of this timber accessible. This is n'ithin u'hat is knou'n as the Clifton working circle. A portion of this timber has been advertised and is norv available for immediate sale."

The largest nearby consumer of timber is the mining industry of Eastern Arizona and 'Western Nelv Mexico. The nearest railroad is the Southern Pacific Arizona and Nerv Mexico division, from Lordslrurg to Clifton. Clifton is the southern terrninal of the Clifton-Springerville highrvay. Clifton's elevation is 3460 feet. The highest point on the nen' road is 9500 feet. It is oracticallv dorvn hill all the u'a1' from the timber areas.

WHOLESALERS TO DISCUSS TRADE CO.OPERATION

Co-operation rvith manufacturers and retailers will be an active object for discussion at the Annual Convention of the National-American Wholesale Lumber Association. to be held at the Arnbassador llotel, Atlantic City, April 15-16. While this is a broad topic, and from the standpoint of the lumber wholesaler constitutes a fundamental reason for his part in the process of lumber distribution, the Annual Meeting Committee believes that rnuch can be accomplished in the interest of the industry by a frank discussion of problems rvhich affect the rvholesaler's relations with the other two branches. An outstanding manufacturer and retailer n'ill lead the discussions from their points of view.

WhV You Muy Bty With Confidence Under Pickering Standards of Lumber Value

A log discloses its actual quality as its product leaves the saw, piece by piece.

Classifying each piece according to es' tablished grading rules is an approxi' mate and not an exact science.

The human factor represented by the grader must be reckoned with. How' ever expert, his interpretation must be guided by the merchandisingpolicy of his company as well as by the letter of the rules.

In dealing with this "give and take" feature of lumber manufacture, the Pickering operations adhere to the policy of giving the buyer a high standard of value and quality.

This is assured by timber holdings which comprise only the finest type of trees that grow and by graders trained and experienced in what the buyer is entitled to under Pickering Standards established through nearly a half century of successful lumber manufacture.

With these assurances of sustained quality in successive shipments, your inqurry is solicited for all items of California White and Sugar Pine, Southern Pine and Hardwoods. Moreover, the same policies apply in our manufacture of California White Pine Sash and Doors, obtainable through your localjobber.

Sh aIL W Quote Nowl 'W'. R. PICKERING LUMBER COMPANY, Manufacturers STANDARD LUMBER COMPANY STANNARD. CAI. IFC)RNTA

When I Wake Up

Itm going to do so many things

When I wake up, I'm going to give my fancy wingr When I wake up; No longer will I fret and pine And for life'r joys and comfortr whine, I'm going to feel that life' divine When I weke up.

I'm going to buy a bitof loam

When I wake up, And on it build a little home When I wake up; I'm going to know my sirb and boyr, I'm going to rhare their childirh joyr, Read all their bookr and love their toyr, When I wrke up.

The yearr pere by with fying feet- I murt wake up!

They rteal from ru the rorer sweet, I murt wake up!

The children will be gone rome day, Oh, I murt harte to join their play And ghare tteir plearruer while I may, I murt wake up!

For 18 Years

"CHICKASAW BRANID" pAK TL,OORING har beeu 9 rta4dar{ of ,, . i

Grad*Quality-Manufacture,

Manufactured By

ilemphis Hardwood

Floori ng Go. Memphis, Tonn.

And Dirtributed By

E. M. SLATTERY

BRoadwey 1496

315 Produce Bldg., Lor Angelcr

GEO. C. CORNITIUS

Amer. Natl. Bank Bldg. San Francirco

SAMUEL R. NORTON

Henry Bldg. Portland

I'Il join the dear home circle now, I will wake up!

I'll heed each eager "why?" and "how?" I will wake up!

Of broken toye they bring to me,

9..t ghll{bh lorrowa, tarkr and glee,

I'Il farhion rcenea for memory

To cherirh ip the dayr to beI will wake up!

.Adeline M. Conner.

Twohy Lumber Co,

221 Kerckhoff Bldg. Loe Angelea, BDwy. 0843

CARGO-Fir, Rcdwood, Su3rr Piac-RAIL

.We can always supply Fir Columns and i 'Drain 'Boards from stoch :

Exclusive Southern California Agents

E, J. DODGE Redwo od

Trees havc grown over this buried Rcdwood for 350 years. i But thc cut into the I old Redwood shows clear. sound. wood fit to be sawn into highest grade lum-

Annual rings of trees growing over this Redu'ood show it has lain on moist ground over two centu?ies. It is sound: frCe from decay or even worm noles.

0ver- this 600 year old Re-{; wood, trees '. close to fi) years old have grown. Yet years the cut shows the buried Redwood sound and frce Redwood sound from ddcay.,

Whg Reduood Safrslies

Particular Customers

The life history of three Redwood trees that lie in the California forests is the best testimony to Redwood's Dermanence and r€sistance to rot. Though resting in m6ist cround andcbvered with moss. mold ard forest debris for from 250 to a-bout 400 years. not one of them is decayed. Worms haye not bored into them. tut i'nto at random. their wood 6bte is--as bright_and sound as that in a live Redr-ood juat felled. This rot-resistance earns Redwood oreference ovei other commercial t'oods. and explains its increasing usi by buildets, architects and con- structron engtneers.

Ano'ther Fonward Step Xn Long"lBe[l Senvi.ce

-speeils up rush shipments and rush inquwrf^t W fiite ilays by ilirect wfue n West Coast plants

-, @PEEDING up rush shipments

l9 of Douglas Fir and Califomia '\Uhite Pine by an average of fivb days is one result of the installatioh of a private printer-telegraph sewice between the Long-Bell general omces at l\ansas urEy, ano its plants at Longview,'Wash., and Weed, Calif. It is said to be the loniest private wire of its kind in commercial use-approximately 2,800 miles long.

I ofices atKansas City, and

By means of this new service, thei Kansas City ofices can transmit orders immediately to these'lVesq Coast plants at the rate of thirtyfive words a minute.

"The establishing of thrs private wire between Longview,'Weed and Kansas City,"said R.A.Long, chairman of the board,"is another step towafd imProving our ri€tvice,linkingas it does these oftces, as thbugh one, in the matter of communication. This is ori un. dertaking well in keeping with the Long8ell policy of 'providing its customers with the best for the present, and of anticipating ttheir needs in the future."

The Long-Bell Lumber Company R.A-LonrBldr. KensCttv'Mo. Lsmbcma Sim 1875

TheseTrade.Marked Long.Bell Products:

I)orrglas Fir Lumber and Timbera;,Southern Pine Lumber and Timbers; Creoroted Ilmber, Tim. ben, Poste, Poles, Ties, Guard.Rail Poote, Piling; SouthemHardwoodLumber and Timbers; Oak Flooring; CaliforniaWhite Plne Lumber; Sash and Doors; Box Shmka.

CHAS. R. McCORMICK RETURNS FROM EASTERN TRIP

Chas. R. McCormick, president of the Chas. R. McCormick Lumber Co., has returned to San Francisco after spending the past trvo rveeks in Nerv York City on business. He says the east has experienced a severe winter and very little lumber is moving in the outlying districts due to the snow. In speaking of eastern market conditions, he says a good volrrme of lumber is going to the Atlantic Coast at the present time but that prices are unsatisfactory. He states that conditions indicate that the volume of lumber shipped to the Atlantic Coast during 1926 will equai the 1925 shipments.

FRED PALMER ON EASTERN TRIP

-.Fre-d Palmer, the San Francisco white and sugar pine distributor, left for Mexico last rveek on a short 6usiness trip. He will then proceed to Atlantic City where he rvill attend the National American Wholesalers Association rneeting that will open on April15. Mr. Palmer is a director of the Wholesalers Association.

J. E. (TED) HrcGrNS ANNOUNCES ARRTVAL OF BABY DAUGHTER

J. E. (Ted) Higgins, the rvell known San Francisco hardwood dealer, has announced to his many lumbermen friends thata fine baby girl arrived at their home on March 2. "T.d" is now the proud daddy of four daughters which he refers to as his "Four Queens." He states that Mrs. Higgins and their new arrival are doing nicely.

t STEVENS LUMBER CO. BUrLD NEvt/ SHpD

- The A. F. Stevens Lumber Co. of Healdsburg have just completed the construction of a new lumber shed at their Healdsburg yard. They also operate at Geyersville and Cloverdale. A. F. Stevens, for many years a prominent Iumberman in California and formerlv with the E. K. Wood Lumber Co., is the head of this concer.r and is ably assisted in the management of their business by his son Russ Stevens.

FOSTER BROTHERS, INC., IN NEW QUARTERS

Foster Brothers, Inc., San Francisco lvholesale lumber distributors, are no\\' located in their large new offices at 244 California St., San Francisco. Theirnew telephone number is Kearny 1100. The officers of Foster Brothers Inc. are W. A. S. Foster, Patrl Foster, Benj. B. Foster, and NI. J. Byrnes.

J. H. SHEPARD LooKs RNB. sAN FRANcrsco

^ J. F. Shepard, manager of the Friend & Terry Lumber Co., Sacramento, l-as looking over lumber conditions in the Bay District during the month. During his stay Joe was entertained by his old friend Harry Officer of the S-anta Fe Lumber Co. on St. Patrick's day-and in the evening thev Ittended the monster St. Patrick's Day meeting at th; Civic +udrtorlum.

gJ/ warsoNvrllE LuMBER co. BUTLDs NEw f WAREHOUSE

The Watsonville Lumber Co., Watsonville, have recentlv completed the construction of a new warehouse that wiil be used for the storage oftheir building material stocks. Herman Herkig is the manager of this concern.

AGENTS Abcrdan Lunbcr C Siringle Co.,Aberdeen. Wash. Ancricrn MiU Co., Aberdeen, Wash.

Hoquian_ .Lgmb6 & Sbinglc, Co., Hoquiam, Wash.

Prorpcr Mill Co., Prosper. Ore.

Rrymnd Luber Co..- Raymond. Wash-

9glumbta Bu & Lumber Co., South Bend. Wash.

Hulbcrt Mill Co., Aberdeen. Wash.

Lewir Millr & Tinber Co., South Bend. Wash.

J. A. Lewir Sbinglc Co., South Bend. Wash-

W. R. GHAMBERLI]I & GO. GARGO and RAIL

D:rdributing .dgcntr for Cbrl-Nichcrron Lurnbcr Coo Evcrctt, Werh.

Dcuprcy Lunbcr Coo Trcomr, \f,frh.

Dciencc Luubcr Co, Trcomen WuL.

Eenct Lunbcr Coo Vrncouvcr, B. C. Whitncy Co. Grribrldi, Orc.

Little Rivc Rcdrood Co. Hnuboldt Bry. PORTLAND 909 Porter Building

YELLOW FIR

Vertical Grain Flooring " t' StePPing tt " Finirh " " Shop

Random Grein Ceiling " " Flooring 'r:, 'r', DroP siding

Shop

Mouldings

Casing Base ""T"' "o?ff*.. fimberr

SITKA SPRUCE

Bevel Siding

Bungalow Siding

Finish

Factory Lumber

Box Lurnber

Ladder Stock

Drain Boardr

WESTERN HEMLOCK

Uppers

Our Lumber isnot Cheap, neither is our Quality or Service

C. D. JOHNSON LUMBER CO.

511 Newhdl Bldg.' San Francirco

1330 N. W. Banh Bldg.' Portland

A. G. Bartlett Bldg., Loe Angclec

DON'T FORGET THE DATE. BAY DISTRICT HOO-HOO CONCATENATION FRIDA,Y EVENING, APRIL 16, t926 OAKLAND HOTEL OAKLAND, CALIFORNIA

This will be the first Hoo-Hoo Concatenation of the new year and the committee are arranging to make this a big affair. A large class of Kittens will be initiated and an excellent entertainment is being arranged for. Application blanks can be obtained through Milton Hendrickson, care Waterfront Sash & Door Co., Oakland.

EVERYBODY BRING A KITTETI Committee of Arrangements

Char. Larnb Frank L. Parker

Milton Hendrickson George Troth

J. A. Wentworth Clyde Speer

W. C. Simpson Merrill Robinron

DON'T MISS THIS EVENT-BE THERE SURE

W. P. McINTYRE LOOKS OVER BAY DISTRICT GATES IMPROVING MARKET

-L, E._ (Lee) Gates, popular and hard working Secretary

ELMER ELLIS SPENDS FEW DAYS AT SACRAMENTO

Elmer Ellis, the popular manager of the Palo Alto Lumber Co., was the guest of his brother Fred Ellis of Sacramento for a ferv days during the month. His brother is a High School principal in one of the Sacramento schools.

W. P. Mclntyre, redwood shingle manufacturer of For- :.f-,qf-_I:s .Anqeles County .l,t""jh, Millwork Institute. of tu"", nu*mi;;;;;;;r:;;,";-$;r',l""i."o visitor dur- f:ltl"^':*^f J,":"1:'il^s,'::':'tf rl--"^l_:.1"'" illness that uatrrofnla, rs reco\rerlng raptoly lrom a seve has confined him to his home for some time. ing the past week where he spent several days attending to business matters and looking over market conditions. While in San Francisco, he made his headquarters at the offices of the Hendrickson Lumber Co., who are agents for the W. P. Mclntyre & Son famous "Big Tree Brand" Redwood shingles.

What is the life of Sugar Pine?

No one knows. The earliest installations are still 100 per cent sound

The earliest pioneers in California roofed their cabins with Sugar Pine shakes. The shakes were hand-split from Sugar Fine blocks and were usually from one-quarter to one-half an inch thick, six inches wide and thirty inches long.

After three-quarters of a century of exposure to extremes of weather,-hot and dry in Summer, deep snows in Winter, these **.";"rilrh no protective treatment are as gound today as theday they

Users of California Pines enjoy a big advantage in easy working qualities and long life.

PAUL BUNYAN'S CALIFORNIAC PINE PRODUCTSgiveyou the standardized manufacture and service of an annual production capacity of 250,000,000 feet and year round operation'

YARD & FACTORY STOCKS, SASH & DOORS, PLYWOOD PANELS, L.A.TH, MOULDINGS, SHOOK AND CUTTINC*S TO ORDER.

"Producers ol White Pine for Orter Ha$ a Centurg"

CoDyrlaiht-The Red Rlver Lumber Oo.

,The Other Fellow's Viewpoint

When you tell a re,tail lumberman that he should SELL IDEAS and THROIUI/ IN HIS BUILDING MATERIAL, he grins.

"Another of these merchandising THEORfES," he says, and takes it lightly, if he takes it at all.

If you were to ask the wisest men in the world who was the wisest man in the,world's history, a very large number of them would undoubtedly answer-"Socrates."

Socrates lived 2,500 years ago, had 999 wives less than Solomon, and he spoke crystalline words of wisdom that have lived through thb ages, and will live as long as civitization.

And the basic thing that Socrates taught was that a THOUGHT-and IDEA-is the mostREAL.the most SUBSTANTIALthing in all the wortd. NOT a Will-olh_e1Wisp that comes and goes in fancy, but the SOLID- EST of all things. More lubstantial ihan the rock from which Pericles was building the Parthenon, or the marble from which Phidias was lhen carving his incomparable statues.

Then there was the King whom the Bibte calls the wisest of men, his wifely habits to the contrary notwithstanding. He conceived an IDEA. It was the IDEA of a Temple. ffe conceived the IDEA and he drew the plans himselfin THOUGHT.

Then he made a deal with a man named Hirarn, who contracted to cut the logs from which to build the Temple,

and bring them to Joppa by raft. He fulfilled his contract, and the Temple was built. Butyou hear nothing in the world about the building material,man, Hiram. He gets no credit whatever for the great Temple. The man with the IDEA gets all of that.

So there are two of the wisest men the world has known, who believed in and profited by THOUGHTS and IDEAS.

You, Mr. Lumber Dealer, may advertise,: "We are headquarters for lumber, roofing, millwork, sash, doors, etc., at reasonable prices."

And the answer is the same as the man gave who was asked: "What's good for a cold besides whiskey?"-which q73s-"\i[/lo cares?"

People are interested inTHEMSELVES-noI in YOU; in their NEEDS-not in your desire to sell boards.

Nobody cares a rap whether you are in business or not except insofar as it BENEFITS THEM.

So wlren you want to sell your goods to people with that mental slant, you must necessarily appeal to them from THEIR point of view.

There isn't a man anywhere who is the least bit interested in lumber except the lumbermen, and their interest is to get rid of it.

The other fellow is only interested in building THINGS. The fact that these things may be built from YOUR lumber, means little in his mind. The function of the building

(Continued on Page 43)

48,749 Miles

The accompanying letter from F. M. Connelly, Manager of the Hardrrood Flooring Departrnent of the Woo& head Lumber Company, spealc for itself.

Almost 50,m0 miles of service frorn one Goodyear All-Weather Tread Pneumatic; the others averaging 38,000 miles and better!

Certainly no stronger evidence could be desired as to the eftciency and economy of Goodyear Truck Tires in the heavy duty service of lumber truck operation.

Here at Truck Tire Headqrnrters you will find complete stocks of Goodyear Truck Tires, together with aqrpe of service that will result in long, satir factory mileage at a minimum of cost.

J. O. MEANS

WHOLESALE LUMBER

925 NEl^/ PACIFIC FINANCE BLDG. LOS ANGELES. CALIF()F'NIA

J. H. BAXTER & CO.

WHOI FSALE LUMBER

Polcr-Pilcr-4rcorotcd Mrtrrirl

Ccotral Bldg.

TRinity 6332

MARK WI LILLARD, INC.

WHOLESALE S.A,SH-DOORLPANELS

Southcrn Cdlforata Dbtrlbutor Nlcold Dorir Mfg. Co., Portlud, Orcaon Whlbncr Jlckrm.Co., Albuquotquc, N. M.

l{Ol Stenfdrd Avc. - Lor Aaldct, Crl. THorn*ell E244

HARRY T. KENDALL A CALIFORNIA VISITOR

Harry T. Kendall, prominent Southern lumberman and General Sales Manager of the Central Coal & Coke Co., with headquarters in Kansas City was a recent San Francisco visitor'where he spent a few days looking over market conditions in the Bay District. Whiie in San Francisco, he was the guest of A. j. Russell of the Santa Fe Lumber Co., $/hose concern represents the Central Coal & Coke interests in California.Mr. Kendall was also a visitor in Portland and the company's mill operations at Vernonia, Oregon.

SOUTH SAN F'RANCISCO BUSINESS MEN VISIT CROCKETT

A party made up of fifteen members of the Manufacturers' Association of South San Francisco visited Crockett on March 17 rvhere they spent an interesting day inspecting the large Sugar Refining Plant. In the party was W. D. Denning, manager of the South City Lumber Co. of South San Francisco.

CARL H. HORNIBROOK A SAN FRANCISCO VISITOR

Carl H. Hornibrook, sales manager of the Hutchinson I-umber Co., Oroville, was a San Francisco visitor during the month where he spent a few days looking over conditions in the Bay District. I{e was also a guest at the Marcht l1 luncheon of Hoo-Hoo Club No. 9.

A. J. LUCAS A SAN FRANCTSCO VTSTTOR !

,A. J. Lucas, Fresno, was a recent San. Francisco visitor where he spent a few days looking over lumber ccjnditioiis and calling on the lumber trade. Mr. Lucas is an active member of the Fresno Hoo-Hoo Club and during his stay in the Bay District he rvas a visitor at the luncheon of Hoo-Hoo No. 9 on March 11.

SUPREME Oak Flooring

M"plu Flooring HardwoodLumber

ROLLINS A. BRO\MN

Direct Mill Reprerentaiive

6(M6 Carlos Ave. - GRanite 3642

FnREDTOOD

A. L. HOOVER - 706 Standard Oil Bldg. PHONES VAndlLe t5il2 TUckcr lt82

A. O. NELSON

Rqrrurcnting:

WHITNEY'S GREEN.TIED

Vcrtical Grain Fir Flooring, Cciling, Siding, Finirh, Caring, Barc, Mouldingr, Framc Partr, Cut to Length or Lineal

Central Bullding

WENDLING NATHAN @. PACIFTC LUMBER CO. TUctcr 39l.il

HENRY HINK RETURNS FROM TRIPTO MILL

Henrv Hink, Dolbeer-Carson Lumber Co., San Francisco, was a visitor at the company's mill operations at Eureka during the month where he spent several days attending to business matters.

A. F. COATS A CALIFORNIA VISITOR

A. F. Coats of the A.F. Coats Lumber Co., Tillamook, Oregon, was a recent California visitor where he spent two weeks in the Bay District combining business with pleasure. Mr. Coats was accompaniled by Mrs. Coats and Mr. and Mrs. F. E. Beltz, Mr.-Beltz is secretary of the A. F. Coats Lumber Co.

While in San Francisco, Mr. Coats and Mr. Beltz were callers at the offices of Gritzmacher & Gunton, which company represents the Coats' interests in California.

McCORMICK OFFICIALS VISIT SAN FRANCISCO OFFICE

Ernest H. Meyer, manager of the northwest operations of the Chas. R. McCormick Lumber Co., with headquarters at Portland, and John Olson, Los Angeles manager of the company's Southern California operations, were visitors at the company's San Francisco office during the middle of the month. They spent a few days in San Francisco attehding to companv business matters.

H. H. SMITH CONSTRUCTING NE\v YARD

H. H. Smith of DalyCity is now constructing a new office building and lumber shed located on Mission Road at Daly City. This will be the site of his new yard, his present yard is located on Los Banos St., Daly City. With the completion of the new buildings, Mr. Smith will have a strictly modern plant.

SUDDEN & CHRISTENSON OFFICIALS VISIT NORTHWEST

Arthur Cahill, Louis Stewart, and C. H. Chandler of Sudden & Christenson, San Francisco, left on March 12 for the Northwest on a two weeks' business trip. Their itinerary included a stop at their Portland office and an inspection of the company's mills at Aberdeen and Raymond. \{r. Cahill and Mr. Stewart returned to San Francisco on March 27, Mr. Chandler left the party at Portland, returning to San Francisco on March 15.

c00s BAY TUMBER CO.

of Qlifornlr.

Manufacturcn of Douglar Fu and Port Orfond Cdrr

Sarvmillr, ManMeld, Orcgon

Dirtributins Plant - BaY Point

Annrnl Pnoducion 2(X),0fi),(XX) Fect

GENERAL OFFICES :'H3**X,?5"

l.oeAngchroficc, toi coatrrl Bld3.

ARVEY LYON ADDRESSES E,AST BAY HOO-HOO CLUB

Harvey Lyon, President of the Oakland Rotary Club, rvas the speaker of the day at the monthly meeting of the East Bay Hoo-Hoo Club held at the Oakland Hotel on Friday, IVlarch 19. Mr. Lyon talked on "Service Clubs" touching'on their purposes and horv their members respond to community activities. 1\Ir. Lyon also told many of his entertaining stories and his talk was thorough enjoyed by the large attendance.

J. A. Wentworth of the E. K. Wood Lumber Co. rvas the Chairman of the Day. Following the luncheon, Edgar Thorp entertained with several delightful piano solos. Fied Roth, vicegerent snark of the Bay Districf, made a fe*' remarks on Hoo-Hoo activities in the Bay District.

Announcement $'as made that the next Bay District Concatenation will be held at the Oakland Hotel. Oakland. on Friday evening, April 16. The following committee rvill have charge of the arrangements for the Concatenation:C_has. Lamb, FrankI-. Parke,r, Miltoh Hendrickson, J. A. Wen_tworth, _Gggrge TroJh, Clyde Spear, W. C. Simpson, and Merrill Robinson. This rvill be the first Bay Diitrict Concatenation of the year and the committee aie a.r"ng- ing for a large class of Kittens and a fine evening's entei- tainment.The Oakland Committee will also bJ assisted by the regular BayDistrict Nine.

Ben Bemis Goes With Millwork Institute

C. Benj. Bemis, hailed all over Southern California as Ben, has just announced his recently formed connection with the Millwork Institute of Califoinia.

He will act as Field Secretary of the Los Angeles County Branch of the Institute, out of the Los Angeles offices, wo_rking_rvitfr Mr. H. T. Didesch, Managing-Director.

Ben. Bemis is well known among all- lumbermen and sash and door men in the south.

For the past three years he has been in business with Ira F. Cowan, in Los Angeles, operating as Bemis & Cowan in the wholesale door business. His interest in this business has been takgn over by Mr. Cowan, and Mr. Bemis will devote his entire time to the affairs of the Millwork Institute of California, Los Angeles County Branch.

VISITS SAN

Hastings Garland, connected with the San Francisco office of the Chas. R. McCormick Lumber Co., was a recent Southern California visitor where he spent a few days visiting with his folks at San Diego. His father, Frank J. Garland, is manager of the Chas. R. McCormick Lumber Co. yard at San Diego. Hastings reports that conditions in the San Diego District are good and that there is considerable building activity in that sectioh.

\v. \M. WILKINSON

Pacific Coart Lumber Produc{r

RePrcrcndag

L. B. MENEFEE LBR. CO.

Orcgon Phc

Californlr Whltc Pln.

Univcrdty Brand Shlnglor

l2l4 Inrurence Exchrngc Bldg, Lor Angclcr, Cel.

RcprcrcntinS

MORRTLL & STURGEON LBR. CO.

Grayr Harbor Ycllow Fir Prnclr

Vqrtlcal Grdn Ygllry Flr Doorr Grnge Don

RcprercnUng GERLINGER LUMBER CO.

AMERICAN BRAND

Sudcd Fldrh

Lrreh, HenlocL or Ccdrr

Novelty Sldlng

MixGd Crn Yerd Stck Rdl Shlpnarnt

METROPOLITAN REDWOOD LUMBER CO., Sen Frencirco, Crl.

Phonc TUcLer 1{31

Crr3o or Reil Shipncntr Phmc TUckcr l,l3l

A standardized carrier throughout, embodying a wonderful direct load-lift; exceptionally fast, simple and fool-proof, eliminating pressure tanks, cables, screws, gears, pinions and clutches.

The Fact Is There I^s Absolutely JVo

I don't like the idea of remaining quiet in the face of calumniation. It isn't even sensible.

I can remember through a long term of years when every loud mouthed politician who wanted to say something against somebody, and couldn't think of anyone else, took a crack at the "lumber trust". He knew he was qntirely safe in so doing, because the lumber folks never answcred.

And whenever some fool space writer got short of subjects for his diatribes, he grabbed the qld typewriter. and elaborated on the sins of the "lumber trustLl and the despoill ation of the nationr.

And he knew that any:rnswer he got would be negligible, because the lumber folks had adopted the habit of cursing the abject.liar among themselves, but doing nothing to riil the public mind of the basic thought of a hideous, publicrobbing combination.

They knew there was no lumber trust; they know that no lumber trust could ever be proven; and they let it go at that.

I didn't like the scheme, and proclaiuired against it always. "Silence gives consent" in the minds of the ordinary folks who hear and read such stuff, and hear and read no adequate refutation of it.

During the last few years the "lumber trust" bogey has disappeared. The bell mouthed political btzzard has had to go elsewhere for his dainty oral morsels, and the vinegar penciled space writer has been forced to seek other fields ofwild conjecture. Why? Whythis mighty change in the attitude of the public toward the lumber business? For it was only the change in public sentiment that silenced the slanderers, you can be assured.

Simply because the lumber industry woke up and began telling the public the truth about itself. It began advertising, began talking, began taking the public into its confidence. It's the bird that flies in darkness that people suspect, not the one that sings in the sunligtr,t in your front yard.

And when the lumber industry began to findits voice, and began making itself heard-began turning the searchlight of publicity upon itself in all of its ramifications-the public took a new slant at this basic industry, and the fertile mental ground that the slander spreaders used to cater to, disappeared. That's all there is to it.

It wiil liappen every time. There may be lumbermen who don't believe in the efficacy of individual advertising for business returns, but if th,ere is a well informed lumberman in this land who doesn't realize what the publicity of recent years has done to remove the stigma of unrighteousness from the lumber industry, that man needs mental renovating, for his cylinders are not all hitting.

The "lumber trust" is gone, and publicity killed what never existed.

And so I want to discuss this "tree murdering" talk that is running around the country today, and is generally met

By JA

with nothing but silence from the men who are being ruthlessly and truthlessly slandered.

I wonder how many readers of this journal digested recently published letter to the Editor of the Dallas (Texas) News on this subject. If you didn't read it, please do at once. If you are in anyway interested in timber you need that ammunition-and it is unanswerable mun'ition.

In California there is a specific situation that reflectr in an entirely unjust manner upon the lumbermen. Thtf is the Redwood situation. Ttle Redwoods have much sentiment connected with them. They are the largest of all trees. They are the oldest living things. Many of them stood on those same hillsides, when The Man of Galilee was preaching His Gospel in the Old World. They are beautiful and wonderful.'.

It is proper that they should NOTbe completely down. The Redwood manufacturers agree in that thoug$it. Nevertheless the cutting of those Redwoods is just as practical and necessary a thing as was the cutting of the forests of Texas, concerning which I wrote the Dallas News. Apply the same thoughts to the Redwoods and see if that isrt't true?

Suppose California decides that the Redwoods must NOT be cut, and saved the Redwood forests by condemnation and the purchase of those forests and those lands on which they stand.

What would it mean? Today every Redwood tree is taxed, and with those.taxes the costs of County and State Governments are met. Destroy the commercial value of the trees-and commercial value can only come through their manufacture into materials that are purchased for human use-and instantly you remove their tax value. The school, supported by those taxes, ceases to function at once, because a valueless thing cannot pay taxes or be taxed, and beauty and sentiment isNOT taxable.

Condemn the Redwood forests and stop their manufacture, and in those districts where they grow, what happens? Total paralysis of human activity ! That's all ! The camps shut down and their payroll ceEses. The mills shut down5 and their payroll terminates. Those men must seek elsewhere for employment in order that they and their familitx may live. So they give up their homes, and move away, seeking sustenance. Their children go with them, and the schools are empty. The money those men spend in the stores, the markets, the theatres, is at an end. The stores, the markets, the theatres, must close.The taxes which are now levied upon the milling concerns, and which are the chief means of support of the counties where timber is being cut, changes from great annual sums of ready cash to-what? Zerol

The trees would stand. The Redwood highway would remain beautiful. The tourist5 could continually proclaim at their wonders.But what.would become of those dis-

IONNE

tricts, in which the chief asset had been utterly destroyed from a commercial, industrial and tax-paying viewpoint.

Think it over, you men who proclaim at the "murderers of trees".

They proudly call California "The Golden State". And yet the forests of California have already produced TWICE AS MUCH WEALTH AS HAVE THE GOLD MINES OF. CALIFORNIAAND WILL CONTINUE TO PRO. DUCE GREAT WEALTH TO THE "GOLDEN STATE'' FOR TWO HUNDRED YEARS TO COME.

Have the Redwood manufacturers of Californria anything to be ashamed of, in their operations? They are replanti'',g many, many young Redwood trees for every one they cut down. They are protecting and caring for those potential forests. They are going to greater expense in this line than any other American manufacturers. And they are doing so because of the sentime,ntal attachment to the great Redwoods.

It is true that the Redwoods stood when Jesus preached on the Hills of Galilee.AndHe preached the gospel of SERVICE at all times. "Even the Son of Man came not to be ministered unto but to minister and gave His life a ransom for many."

What Service have the Redwoods rendered the world and mankind duringthe thousands of years they have stood? What Service will they or can they render, if they stand for thousands of years to come?

But they give their lives to the Service of mankind, when they are used commercidly. Their commercial value makes them valuable before being cut, and heavy taxes are paid upon the standing timber. The camps and mills that manufacture them serve mankind by giving employment to many thousands of men, and furnish a livelihood for tens of thousands of women and children who are dependent upon these men for their support. The wages of these men, and the taxes of the milling concerns furnish the chief means of support for everything in those districts from the school house to the Government.

Forbid their cutting, and stop this industry, and what have you?

And when the lumber is manufactured, it goes out to all the world, supplying the needs of mankind, and performing a continual service. Redwood is a rot-resisting, longlived wood. There are few others. There are no other woods of this character that have any great amount of timber left. Redwood is the only one. Cypress is almost gone. Redwood has a hundred years of cutting in virgin timber.

And the lumber into which the trees are cut, will last hundreds of years, giving service to th€ world-a service that no standing tree can give.

Then, friend of mine, why stand back when men lift their yoices, and issue the printed word, attacking the men who

cut down trees, be they Redwood, or any other wood?

Had they prohibited the cutting of forests in the South in the beginning, they would have destroyed a great part of the South, and deriied to mankind a great servant.

If they prohibit the cutting of timber in the West they destroy a great part of the West.

The Redwood manufacturers of California are in sym. pathy with setting aside certain of the Redwood tracts for parks, and for future attractiveness.

But where shall it end?

And in the face of the facts I have just set forth, where is the culpability on the part of the manufacturers of Redwood lumber, who are turning trees-which as such are worth nothing, produce nothing, are not taxable-into valuable things that will last practically always? As a matter of fact, the Redwood manufacturers are engaged in a business that they have every right to be proud of, and to tell the world about. I I It

Just take a resume of what Redwood trees medn, on one side if their cutting were forbidden, and on the other when commercially permitted, as at present:

First, commercially:

The standing trees are taxed.

The land under them is taxed.

The mills that cut them are taxed.

The lumber is taxed.

Tens of thousands of people make a living in the mills and camps, and form most of the civilization of those districts.

The lumber furnishes freight for the railroads and the ships, thus furnishing employment for many more men in transporting it to market.

Thousands upon thousan.ds of men are employed in remanufacturing the Redwood lumber into more finished products. These men have families who are thus supported.

Thousands upon thousands of carpenters are furnished employment in building homes, and other buildings, from Redwood.

In Redwood tanks and silos the farmer protects his possessions.

Under Redwood roofs, within Redwood buildings, men and their families, and their possessions are protected and housed.

And these buildings are taxed forever, and keep on furnishing the tax money that keeps the nation and the Goverrrment going.

You can easily add many more items to this list, but this is a good start.

Then on the other hand, take a Redwood district where the cutting of trees is prohibited, and y9u have:

No taxes on the trees, because they have no value.

(Continued on Page 35)

"The Symbol of Quality"

Extra, Additional Profits

There are real profits-ertra, additionat profrts-Yeing made by those retail lurnber dealers who are consirtently telling their customen about the advantagec of hardwood fooring.

The broad experience of thir organization in all matters pertaining to fooring problems, as well as the services of our salec repreaentatives, are always al your disposal to help you sell more of your prorpects on t{re advantages of WOODY'S HARDWOOD FLOORING.

Don't hesitate to call on us for this cooperation. It is our conception of what constitutes real Seniceinvariably resulting in more profitr for our customers, and for ourcelver, additional Good Will.

HARDWOOD FLOOFITIO DEPART MENT A(oa4f .5720 SOUTH i4AlN STREET. Axsr??

(Continued from Page 33)

No taxes on the land, because it has no value, being covered with valueless and unremovable things.

No payroll, no income of any kind.

No freight.

No future service.

Just trees.

The next time you read or hear one of these "tree murderer" remarks, challenge the speaker or writer to back up his talk with facts.

There is nothing but foolish, impractical, maudlin, and utterly thoughtless motives behind this recent campaign to cast slurs upon the commercial cutters of the forests.

Let's put a stop to it. Let's tell the people the truth, and you will have these shouters scampering for cover. Let's be proud of this business we are in, and stand up for it every time some lnrocker comes along-or let's get out of it.

No men in this nation are doing a greater service to humanity than the men who are cutting the trees. VtIe are in a business to be proud of.

Let's tell the world about it, and put the slander-mongers in their place.

Let's inject a few facts intothis "tree murderer" campaign. Because the facts are ALL on our side.

R&D CEDAR ASSOCIATION ELECTS

At a meeting of the Red Cedar l\{anufacturers' Association held at Seattle March 6, the following officers were elected:

President and treasurer: W. C. McMaster, John McMaster Shingle Co., Seattle, Wash.; vice president, C. J. Culter, Hammond Cedar Co., Westminster, B. C.; Secretary-manager, J. R. Blunt, Seattle, Wash.

Directors: C. J. Culter, New Westminster, B. C.; James Loggie, Whatcom Falls Mill Co., Bellingham, Wash.; W. C. McMaster, Seattle; A. H. Landram, St. Paul & Tacoma Lumber Co., Tacoma, Wash.; H. J. Bratlie, Bratlie Bros. Mill Co., Ridgefield, Wash,; Aird Flavelle, Thurston-Flavelle Ltd., Port Moody, B.C.;E. C. Miller, E. C. Miller Cedar Lumber Co., Aberdeen, \Mash.

Mr. McMaster succeeds W. H. Oliver who resigned some time ago, the office of president having been filledby C. J. Culter, vice president.

COOS BAY COMPANY ADOPTS FOUR.L MINIMUM WAGE BASIS

MARSHFIE,LD,Or.,March l9.-Announcement was made last nightat an efficiency meeting of the Coos Bay Lumber Company officials and workers that the company would adopt the Four-L minimum wage basis of $3.40 April 1. The company has long been operating on a $3.20 basis, and at the same time has increased its output 200,000 feet.

Officials said there rvas nothing in the lumber market to warrant the increase. but that it came as the results of cooperation on the part of the workmen in increasing the cut.

WIND RIVER MILL CHANGES HANDS

Portland, Oregon, March 19.-D. C. Eccles of Portland has purchased the mill of the Wind River Lumber Company at Cascades Locks, Oregon, forcash. The amount of the transaction was not made public. The rnill will probably be put into operation about the middle of April. The capacity is 150,000 feet in eight hours, and 75 men are employed on one shift.

The ldeal Wood for INTERIOR FINISH and CLOSET LININGS Port 0rford Cedar

During the past year many residencer and apartrnents have been finished in PORT ORFORD CEDAR PANEIS. They are es.pecially adapted for high-class enameling, making a beautiful and attractive appearance.

As a Cloret Lining PORT ORFORD CEDAR eliminatec all insect and bug activity.

Manufactured bV th" coos VENEER & BOX CO.

Marshfiel4 Oregon

CALIFORNIA REPRESENTATIVES

SAN FRANCIIiCO

H. B. MARIS PANEL CO.

735 Third Street

LOS ANGEI FS

CALIFORNIA PANEL & VENEER co.

95S965 So. Alameda S'L

J. H. McCallum Pibneer San Francisco Lumber Dealer 'ilW*t )

J. H. McCallum, lumbermari and bivic leader, has been associated with the lumber businesS .of San Franciscb for over thirty years and is the owner and founder of the splendid retail iurrber concern that bea.rs his name.

This was not his start in the lumber business. Ife was born and reared on a farm in Ontario, Canada. His first experiences were in the woods, after which he was connected with the saw-mill end of the business. In 1888 he arrived in California and spent two years working in the white and sugar.pine operations in.t"he Sierra District. In 1890 he came tci San Francisco, at which tim6 he was asso-

ciated with the Union Lumber Co. Later he became interested in thg retail lumber business which he has followed to the present time.

Although prominent in civic and other busihiss irfiairs, Mr. McCallum still mairitains his keeri interest iri his lumber business, and every morning at 7:3O a. m. you can find him at his office the same as years ago when he first started his retail lumber business. His.lumber business has kept strides with the wonderful growth and developrnent of Sin Francisco and today he is one irf the large representative retail lumber dealers of San Francisco: His business ie-

f.{

quires the use of nine Mack and Kleiber delivery trucks.

Mr. McCallum takes an active interest in all lumbermen affairs. His Hoo-Hoo number is 5854 and he is an active member of Hoo-Hoo Club No. 9. He is a strong advocate of dealer co-operation and he is a member of the California Retail Lumbermen's Association, having served the association as treasurer and at the present time he is an association director.

His other civic and business interests are many. He was formerly a member of the Board of State Harbor Commissioners for eleven years, a part of this time acting as President of the Board. He is President of the Board of Directors of the San Francisco Y. M. C. A.; President of the Board of Directors of the NIcKinley Orphanage, San Francisco; President of the San Francisco Church Extension Society of the Methodist Churches of San Francisco; Member Advisory Committee Boy Scouts of San Francisco; Member Board of Directors, San Francisco Community Chest; Member of Kiwanis Club, Downtown Association, Public Spirited Club, and San Francisco Chamber of Commerce; Advisory Board Southern Promotion Association; Member Board of Governors Commonrvealth Club: Mem-

Club of Sari Francisco, and Director Metropolitan Guarantee & Building Loan Association.

In his lumber business, Mr. McCallum has surrounded himself with an excellent.organization, which is headed by that capable young lumberman, Fred Roth. He has been associated with Mr. McCallum for the past seven years and is the general manager of the concern. Mr. Roth is a live-wire and is very popular with the lumber fraternity of the Bay District. He is Vicegerent Snark of the Bay District Hoo-Hoo, and also holds membership in the Olympic Club and Elks.

He is an officer in the Masonic Blue Lodge, and is also a member of the Knight Templar Drill Corps, which holds the championship of the United States and Canada.

Otis Hergert is sales representative, Fred Whitehead order clerk, and C. C. White estimator. E. O. Benner is superintendent. Miss Mabel Jackson is private secretary to N{r. McCallum.

BOOTH-KELLY OFFICERS RE-ELECTED

EUGENE, Or., Mar. I2.-All officers of the Booth-Kelly Lurnber Co. rvere re-elected for another term at the annual meeting of the company held here recently. Those holding positions are: R. E. Danaher, Detroit, Mich., president; R. A. Booth, Eugene, vice-president; H. A. Dunbar, Eugene, secretary-treasurer; A. C. Dixon, Eugene, general manager.

In addition to the executive officers the following are members of the board of directors.: Frank H. Buck, San Francisco; Mrs. Louise G. Hill, Chicago; C. H. Davis, Jr., Portland; P. S. Brumby, Portland. and E. B. Tanner. Portland.

KENT MAKES CHANGE

Mr. Paul Kent, for the past few months connected with Robt. Forgie, Los Angeles wholesaler, has gone with the trrecl Golding Lumber Company, in the same city. Kiln

J. H. McCallunr, Owner Frcd Rotlt,, Gen Mgr ber Advisory Board Union Indemnity Company; Member Board of Directors Traveler's Aid: Member National Council Y. M. C. A. and International. Committee Y. M. C. A.; S. F. Bureau of Governmental Research; Member Board of Trustees and Chairman Finance Committee College of Pacific; Member Board of Directors Central California Mortgage Co. of Oakland; Member Board of Directors National Mortgage Company of San Francisco;.Member Amity Lodge; Member of California Commandery, No. l, K.

T. Islam Temple A. A. O. N. M. S.; Vice-president Masonic

Twenty Plants on Grays Harbor are Cutting 33 Shifts

Aberdeen, Wn., March 16.-With the resumption of cutting at the Grays Harbor Lumber Co. (Blagen's) yesterlal, 20 plants on Grays Harbor are operating a tot-al of33 shifts. The Blagen mill reopened with three shifts after being closed trvo weeks for repairs.

Present sarvmill operation in this district is as follows:

lVl.dera Sn*r, P.a me

A True White Pinc lVater CureLAir Drid

Nothing could bc better for pattcrn etocls and planing mill lumbcr for all purpolct, than our wide, thiclc, roft tcrtured lumber. lt comeg from California Sugar Pinc trees, which are famouc for thcir exccptiona.l size and quality.

MADERA SUGAR PINE C(|.

uanufscturors

CAUFORNIA SUGAR .A,ND WHITE PINE

Bor ShooL rnd Cut-up Metcrielr

Crprcity 30q0 Fc.t D.ilt

Medcre, Cdif.

WALTER BAKER JOINS FRIEND & TERRY LUMBER CO. FORCE

Walter Baker, well known Sacramento Valley Lumberman, is now connected with the sales department of the Friend & Terry Lumber Co. of Sacramehto. He has been connected with the lumber business in the Valley territory for the last several years and has a large acquaintanceship with the lumber trade in that section. He is active in HooHoo affairs, is a member of the Sacramento Valley HooHoo Nine, and is also a member of the entertainment com,:nittee of the Sacramento Valley Lumbermen's Club.

TILDEN INTERESTS TAKE OVER VALLEY LUMBER CO. OF GALT

The Tilden Lumber & Mill Co. have purchased the Valley Lumber Co. of Galt from George Meissner, orvner o-f the Valley Lu'mber Co. of Lodi. The Tilden Lumber & Mill Co. iook possession on March 20. The purchase of this property gives the Tilden i'nterests two yards in Galt which will be consolidated into one yard under the management of Mr. Maakstead.

D. A. Williamson, who was manager of the Valley Lumber Co. of Galt, has been associated with this yard for the nast nine years as manager. His assistant manager was W. E. Seavy. Both Mr. Williamson and Mr. _S.eavy. are retail lumbei men of many years' experience. They have not announced their plans for the future.

MILL B OF STOUTLUMBER CO. OPERATES IHREE SHIFTS

North Bend, Oregon, March lg.-Mill B of the Stout Lumber Co. here is now running three shifts. Thiswill give employment to a number of the men thrown out of work by the fire which recently destroyed the company's large mill.

Our Sincere Desire-

To give you consbtent high quality Redwood together with Service that'fuill help make your business an increasing success.

HOLMES EUREKA LUMBER COMPANY

"Our Cusf omers WiII TeII You"

Member Calif ornia Redwood Association

CALIFORNIA PANET

ANd I|ENEER C[l.

Walnut Tobarco Mahogany

Bataan

Mahogany

Duali Orcgon Pinc

Commercial and Furniturc

Plywood

Quartcred Rcd Gum

Unrclcctcd Gum

Quartcred Oak Plain OaL Birch Eln

Baerwood Port Orford Cedar

Prompt Delivery

Added equipment now enables us to guarantee full shipments of Perfection Brand Oak Flooring upon receipt oI order.

The demand for Perfection has increased so rapidly that for the past season we have been scarcely able to lceep up with this demand.

This growing popularity of Perfection can only be due to the perfect matching, uniform grading,and our national advertising in the leading home magazines.

We have some attractive folders and a new beautifully illustrated book which we will supply for distribution among prospective home builders. Aslc for samples and full information.

Pine Bluff, Arkanlal ,PERFEETIgN' BRAND

The New Essco Pine Plant

The Exchange Sar,vmills Sales Company, in announcing the opening of their ESSCO California White Pine mill at Pine Ridge, Or'egon, states that this plant has been sawing stock for the past several rveeks and that stock sheets and prices are in the hands of ESSCO salesmen. The Forest Lumber Company, one of the ESSCO Mill Companies, is the operator of this nerv plant.

The new ESSCO timber holdings are located in the North Klamath Falls district, and the present acquisition aPProximates a billion feet. The stand is virtually pur'e California White Pine growing at a high altitude under ideal climatic conditions. The- California White Pine in this district is especially fine. The growing conditions of the ESSCO timber give th,e rvood an unusually fine texture and a close, even grain, with a minimum of pitch.

A new and modern, electrically equipped, two band Filer and Stowell mill has been erected with a two shift capacity of 250,000 feet daily. The finest equipment available has been installed, including electric dogs, Gerlinger carriers, etc., that the highest grade ESSCO California White Pine stock may be manufactured. The latest type dry kilns and planing mill equipment is completed or under construction and installation.

The mill will be driven by a steam turbine generator. Until this equipment is installed, power is being furnished bythe Oregon-California Power Company, whose hydroelectric plant is located on the Klamath River.

Adequate railway facilities are afforded by the Southern Paci6c bnd new lines are in the course of construction. In addition there is a proposal before the Interstate Commerce

It is expected that one of the premium products of this mill will be ESSCO siding.

This move of expansion on the part of the Exchange Sawmills Sales Company is in line with the policy being pursued by Mr. R. B. White and his associates. The same high standards of manufacture and service that have won suih an enviable reputation in the South for the ESSCO organization, will be maintained in the West.

- The original organization of the Exchange Sawmills Sales Company, form,erly the Missouri Lumber & Land Exchange Company, is one of the pioneers iri lumber manufacturing, being established in 188O by the late John F. White and his associates. At this early date the first mill at Grandin, Missouri, followed the policy of producing only dependable lumber, which has enabled the company to grow and expand until today it is among the leaders in the industry. In the South, the Exchange Sawmills Sales Company has been among the first to adopt the progressive measures in lumber manufacturing and marketing.

The establishment of this new ESSCO mill in the West is due to the unceasing efforts of R. B. White, president and general manager of the Exchange Sawmills Sales Company, and President of the Forest Lumber Company, C. E. Slagle, vice-president and C. C. Sheppard, vice-president, and their associates. They spent much time and study in the careful investigation of Western timber areas before deciding upon the California White Pine operations at Pine Ridge, Oregon. They chose this location because of the remark-

Commission which may eventually give routes over the Great Northern, Northern Pacific and Union Pacific.

Because of the especially fine qualities of the wood, it is obvious that the ESSCO organization would manufacture the California White Pine stock for the uses to which it is best suited; namely, clears, selects, shop and factory lumber, kiln dried common boards, lath and siding.

c. E. staste, T,*t;l,t':!'"t Forest c. C. ShcP\ard,li,;::,-1,:.:ui*t Forest ?,;F

Red Streak High Speed Steel service without regrinding or shock-resisting steet.

Knives will give you longer jointing. They are made of

"Tungsweld," the only Welded High Speed Steel Knife. The cutting edge of high speed steel is welded to a soft steel back. Outlast thick carbon steel knives three to five times.

able qualities of the almost pure stand of California White Pine. The fine even texture and close grain of this particular stand coupled lvith the facilities for production and shipment, make the location ideal.

The officers and directors of the Forest Lumber Company are:

Officers: President, R. B. White; vice-president, C. E. Slagle; vice-president, C. C. Sheppard; treasurer, W. B. Pettibone; secretary, C. K. Gould.

Directors: C. E. Slagle, W. B. Pettibone, J. L. Grandin, G. W. Grandin, C. C. Sheppard, R. B. White, C. K. Gould. The sale of ESSCO California White Pine is handled through the Exchange Sawmills Sales Company, with general office at Kansas City, Missouri. Mr. C. K. Goulfi secretary, is in charge of California White Pine sales. Th'b mill operations are in charge of Mr. F. T. Horan, superintendent, who fonnerly was superintendent of the Forest Lumber Company's Oakdale, La., Sawmill operations.

GENERAL SALES OFFICE For

Rcd Cedar Shingles

Schafer Bror. Shlnglc Co.

Manufactund By

Nati,onal Lumbcr & Mfg. Co.

Joc CreeL Shingle Co.

Riplcy Ccdu Co.

Ultlcaa Shinglc Co.

Montcruo, Wuh; Hoquiam, Wuh. Aloha, Waeh. Aberden, Wach. .Abcrdecn, Wuh.

We are in position to furnish your requirements in all kinds of Shingles, either Grcen or Kiln Dricd, for all rail or water shipmeni, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington,

We manufacture:

6/2 Extra *A+'s

5/2 Extra iA*'s Extra Clears

Premium Clears

XXXXX Perfect Clears Eurekas Perfections Royals and all coriesponding second grades

GENERAL SALES OFFICES:

ilrR6ffirN SntN6tt 60RP0RAil0N

Suitc 241, Finch Building Aberdccn, Warb.

A. I BT'ILDS THE PILE UP : x

ITAKES THE PILE DOWN

DAVIES-JOHNSON BUYS NO. 2

Davies.Johnson Lumber Corporation, of Calpine, Cal., recently purchased their second llilke Lumber Piler. This is a testimonial that "speaks louder than words" for the satisfaction they have experienced from their first "Hilke", purchased in Noyember of last year.

The Hilke Lumber Piler is rapidly winning favor with progressive lumbea.'concerns jg the saving it makes in time, money and lumber, ln rdf,6;' yr{r Srrdl.r in reEtrlcted yarda, is coming to be understoo<l. '-l.

MURRY JACOBS COMPAI\Y, Distributore

6o Columbia St., Seattlc, Waah.

Monadnock BId3. 7tt Audubon Bl&. Sal Frmlrco :; Ncw Orlau

R. B. tVhite, President and Genera! Manager Forest Lumber Co.

F. T. Horan, SuPerintendent Forest Lumber Co., Pine Ridge, Oregon,, Plant

C. K. Gould. Secretart Forest Lumber Co., Manager California White Pine Sales.

Redwood in Trestle

LAUGHLTN rN L.

A.

C. J. Laughlin, California manager for the Long Bell

One million, t'ivo hundred and fifty thousand feet of Cali- Lumber Company. with offices at San Francisco, looked fornia Redwood-all "extra 6s1g["-y,'ill go into the tres- over the Southern California territory last week, rvith their tle across Big Lagoon, located some ten miles nortl-r of Los Angeles manager, Harvey Borvles. Trinidad, Humboldt County, California, according to R.

M. Morton, State Highu'ay Engineer.

OLD LUMBERMANVISITS L. A.

This Big Lagoon trestle, which forms a part of the Mr. E. C. Robinson, retired lttmberman of Yo_ttngsto-rvn, Redr,r'ood Fighti"y, measures 3791 leet in length and con- Ohio, a-nd an old time Hoo lfoo member. rvith Mrs. Robinsists of 209 bents bi + piter each at 19 foot spJn, according son, visited Los Angeles in March, disembarking from to the E,ngineer's office, State Highrvay Com^mission. - their around-the-world steamer for a tr,vo days' visit.

In accordance rvith original specifications by Bridge En- 3OOXXBBpER WANTS pOSITION gineer Harlen D. Miller, Redrvood will be ttsed throughout. Half million dollars sales experience as bookkeeper ,and except gn-lf for_the-split piles, estimated at 35,000 lineal malager and estimator past ten years. $125.00 to start. feet, rvhich u'ill be of Cedar. nty'rrfua, Christian, 31 years olcl, peppy and exceptionally

An idea of the size of the timbers involved'lnay be had agfreeable. References or boncl. Address Box 4-131, care from the follorving: g^)4fornia Lumber Merchant. 4-1-1

Redrvood Caps l2xl2x22 ft.

Redwood Stringers 6xl6 inches W r:---^ 9-?-I9*f-U,-t^lfrolls' JIMMY !

Rerl*'ood FloorTns 2*+, t"'"i,'"te<I, srrrraced edge u1, anrr *r.Jflllll

covered by 2 inches of asphalt' ing the big smile these days. Jimmie is now a proud daddy

MOORE KILNS IN ARIZONA and the father of a seven- poul_d baby- girl that arrived on rhe cady r-u,.,t'","co',Ji1!J,,.J;il.",Arizona, *,rro

tnut Mrs' Atkinson and tfre new are large producers of Arizona pine, are norv installing a battery of twenty Moore's Reversible Internal Fan Kilns. LODI YARDS

CONSOLIDATED

Installation of these modern kilns will enable them to bet- The Tilden Lumber & LIill Company, Galt, has bought ter serve the users of "Cady Quality" pine lunrber. Con- the yard until recently operated by the Valley Lum6er struction work is now progressing rapidly and kilns n'ill Company, at Lodi. This is the plant that was originally the be ready for operation by June 1. Ferguson Lumber Companl'. The yard will be combi'ned

F. W. Horstkotte, prqminent s:qhmill engineer and de- with Tilden's original plant, and rvill be managed by tS. J. signer, is supervising construction rl'ork at McNarl'. Maakstadt, "the whispering Srvede."

Dry l(ilns

Moore's naturd draft and mechanical recirctrlating kilnr of practical and modern typer.

Complete line of dry kiln equipment, such as truckr, tranrfer carr, recording and regulating inatrumpnts, Iumber liftr and f,at and edge lumber rtackers.

(Continued from Page 26) is what he oi she is interested in. Just what is under the paint or enamel that covers it, they don't redly care.

So, when we preach the selling of building THOUGHTS, we are not indulging in idle fancy, but offering IDEAS that are far more real and substantial than those boards in yodr shed. Much more so.

THE BUILDING'S THE THING. .ASK THE MAN WHO OWNS ONE.''

HOUSE.OWNING VS. APARTMENT RENTING

Some light is thrown on the perennial question of whether it is cheaper to buy than to rent by some building cost figures compiled by the Alexander Hamilton Institute, says a bulletin of the Research Bureau of the National Lumber Manufacturers Associations. According to these figures a duplex frame house may be built for as low as twenty-seven cents a cubic foot, and the highest grade detached frame house can be built for forty-four cents. High class apartments cost seventy-seven cents a cubic foot; cheap ones, forty-two cents.

It would appear from these figures that the investment in one's house o{ the best quality rvould be only hal{ as much as the sum on which he rvould have to pay interest in a high-grade apartment. In other rvords, it appears that a detached frame house of the best quality may be built for half the cost of an apartment suite. That would leave the home or,vner with the interest in his pocket on the other half and applicable to amortization of plincipal.

THE DOPE SHEET

', Bird by name of N. J. Murray rvith an asterisk (which says he is v.p. of Weaver-Ebling Automobile Co., N. Y.) writes in "Automotive Wholesaling" under the title "I Like Married'Women." Classifies the different types of office employees. The Party Girl. Comes in late, with one eyebrow smeary; mid-afternoon before she really gets to work. Work is ragged. Sometimes comes back after lunch with gin on her breath. Murray says if it got that far she certainly swallowed it. Out !

The Confidential Type. Loves to vamp the boss. Holds hand over phone and tells Boss: "Wifie calling. Shall I tell her you're here ?" Out ! says Murray, i.e., out with that sort of girl.

Maiden Lady. If plump and rvell fed, apt to be kittenisn. If skinny, apt to be aggressive. Gets grudges and nurses 'em, says Murray. Out !

Flapper Type. Children, says Murray. Iris out !

Fiancee Type. Engaged to the only thing that ever happened. Ordered to meet him at the elevated at five, and when that time comes. savs Murrav. in italics. no asterisk, she flies ! Out ! says M.

The Married Woman. br""t. Willing to put up with boresome details. They get that rvay from having to live withtheir husbands. Cost more; worth more. Says he could go more into details, ltut doesn't.

-The Needle.

There's G@d Profit For You

TTHIS time-tested insulation is deadening sound r and bringing comfort to thousands of renters and property owners throughout the West. Architects and contractors recognize Califelt as the most efficient deadening material. It is indispensable to proper flat, apartment and duplex construction.

Statistics show that Califelt insulated buildings bring higher rentals and have fewer vacancies than other buildings. The use bf Calif elt is therefore an economy and an asset in every building. Be in position to fill orders for this proven insulation.

Samples of Califelt upon request.

WOMEN'S CAPES

Cape of Good Hope-Sweet Sixteen.

Cape Flattery-Twenty.

Cape Lookout-Twenty-five.

Cape Fear-Thirty.

Cape Farewell-Forty.

TRY IT ON THE DOG

Ever try this ?

Send some of your orvn advertising to yourself. Address it to yourhome. Note vour reactions to it asit reaches you,.as you take it from the envelope, and as you sit dorvn and read it through.

Grade Certificate Form is Adopted

The long discussed Grade Certificate, to be put into general use by members of the California Retail Lumbermen's Association, has been adopted in the form shorvn in the accompanying illustration.

This form, developed in the offices of the Lumbermen's Service Association, I-os Angeles, has l>een printed and is ready for general distribution to members.

There is still considerable to be said on the plan of Grade Certification, plans still in the forming, and the publishing of a reproduction of the Certificate is an advance on a story to appear soon, giving the complete plans as adopted by the Board of Directors of the Association, after their final adoption.

ANNUAL STANDARDIZATION CONFERENCE

Aoril 27 has been set bv Secretarv Hoover for the annual lumte. standardization ionference at the Department of Commerce in Washington, according to announcement made by Chairman John Henry Kirby of the Central Committee on Lumber Standards.

This'ivill be the fourth consecutive year that lumber manufacturers, wholesalers, retailers and consumers have gath"'sred in Washington to rvork upon the problems of lumber standardization. This year's meeting, at which many matters of importance are to lte considered, rvill put the finishing touches to the softwood standardization, rvhich was largely completed a year ago.

Are your contractor- customers setting this help?

lF YOU are a Creo-Dipt dealer, you can inI crease your sales by making sure all your contractors are on our list to receive Creo-Dipt sales helps.

"'We are building up a splendid business on Creo-Dipts thank you for your beautiful advertising matter," writes one contractor. "Landed four jobs," reports a Jersey City contractor.

In both cases, Creo-Dipt dealers made extra profits for all Creo-Dipts are sold through recognized dealers. Write for the full, profitable Creo-Dipt plan.

CREO'DIPT COMPANY, INC., Olivcr St., Ndth Tonawande, N. Y. Plantr loceted lor eary rhlpping. Californla R€prcrcnt!- tivcr: Guy B. Rlch, A. G. Brrtlett Bldg., Lot Angclcr, Cd. Jucr A. Walrh, Apt. 9, Oi Burh St., SanFranclrco Cal.

B. C. Shingle Manufacturers Elect C. E. Merritt President for L926

C. E. Merritt, Huntting-Merritt Lumber Co., Ltd., Vancouver, B. C., was chosen president of the Shingle Manufacturers' Association ofBritish Columbia at their annual meeting held at Vancouver, March 8. He succeeds Robert McNair who has held the office for the past two years.

C. J. Culter,'Westminster Mills, Ltd., was re-elected vice president, and Ted Bevan, secretary,manager.

Mr. McNair, the retiring president, in his address told of the progress of the association in the past year. He said it was extremely gratifying to him to note the spirit of co-operation which had prevailed during the last year, and rvhich is building a sure foundation for better times ahead.

He said that the whole industry was indebted to Mr. C. E.Merritt for the good work which had been accomplished by his almost superhuman efforts in the last twelve months.

Secretary-manager Bevan's report showed that at the beginning of. 1925 there were only 22 mills in the association with 190 machines, while at the present time there is a membership of 45 mills with 304 machines. This represents practically 100 per cent of the possible and is a fine tribute to the work of the secretary-manager.

A banquet was held following the business session, the principal speaker being G. H. Winn, chairman of the Workmen's Compensation Board of B. C.

PORTLAND MILL BURNS WITH $1s0,000 LOSS

Portland, Oregon, March 16.-Fire destroyed the planing mill, box plant, dry shed and 1,000,0000 feet of lumber at the plant of the Oregon Box & Manufacturing Co. here today. The origin of the fire is unknown. The flames spread so quickly that the efforts of the firemen were mainly directed to saving other parts of the plant and adjoining property. The estimated loss is $15C000.

PORTLANDHOO HOO CLUB HAS ELECTION

The postponed electron ofthe Portland Hoo Hoo Club was held at their luncheon meeting March 18. The nerv officers are as follows:

President, H. L. Potter, the Timberman; 1st vice-President, Graham A. Griswold, The Griswold Lumber Co.; 2nd vice-President, William W. Roblin, Fred W. Roblin Lumber Co.; 3rd vice-President, William Anderson, Peninsula Lumber Co.; Secretary-Treasurer, W. B. (Billy) Mack, W. B. Mack Lumber Co.

Directors: F. C. Knapp, Peninsula Lumber Co.; Herbert J. Anderson, H. J. Anderson Lumber Co.; George Mcleod, Hammond Lumber Co.; Wilson Clark, Clark & Wilson Lumber Co.; H.A. Templeton, H. A. Templeton Lumber Co. ; Carl C. Crow, Crow's Lumber Index; Mark D. Campbell, Chas. R. McCormick Lumber Co.; J. R. Hulbert, Sunset Timber Co., and David Davis.

LOGGER STEPS ON BEAR

Dormant Animal Killed with Axe by Camp Foreman

CENTRALIA, Wash., Mar. 19.-A story comes from an Independence logging cimp to the effect that while Bill Webber, camp foreman, was walking along a trail leading to a donkey enginq 300 feet from rvhere men were felling timber. he noticed that leaves had been drawn into a hole at the foot of a tree. Presuming it was the abandoned winter quarters of a bear, he stepped into the hole to examine it and felt a motion beneath him. On striking a match Webber discovered he was standing on a bear, dormant in winter sleep. He killed the beast with an axe. The bear rveighed 150 pounds.

WILLIAM WHITTIER PASSES AWAY

William J. Whittier, veteran lumberman of California, passed away at his home in San Jose on the night of Sunclay, March 21st. Funeral services rvere held on the 23rd.

He was the Salinas Valley representative for the Redrvood Manufacturers Company, covering the territory from San Francisco to San Louis Obispo, and rvas one of the most popular of the lumber salesmen making this territory. His connection u'ith the Redrvood Manufacturers rvas made in 1916.

NEW SASH AND DOOR MANAGER

HAYWARD CHANGE

Frank Fairfield, manager for the Hayrvard Lumber Corn-

Mr. R. V. Hine, formerly with the Beverly Sash and Door Company, Beverly Hills, has taken charge of the sash and door departmerrt of the Sun Lumber Company, same clty. pany & Investment Company at San Fernando, since 1911, has resigned and is being succeeded by his son, Mr. Jack Fairfield.

JACK ELLIS SAYS GOODBYE

J. C. (Jack) Ellis, for the past trvo years manager for the Santa Fe Lumber Company at Los Angeles, acted as chairman at the March 25th meeting of the Los Angeles Hoo Hoo Club. He made a short address of farewell to the boys, telling them of his retirement from the Santa Fe Lurnber Company to go to San Francisco to open a retail vard.

'HERE'S OPTIMISM

For obvious reosoru, lhe name of the company originating the f ollowing letter, is not given. It is a lefler sent by the main office to aII sales offices, anil contains a note of cheer! optimism and an accounl of some gooil sales, aII of which is uorth Passing along.

ALL SALES OFFICES:

You will be interested in knowing that this week (March 1520) has been the best week we have had for sales since the first week in A,ugust, 1925, or for approximately eight months. We have booked this week total of seventy-six carsr approxi' mately hatf of them being mixed yard orders.

This business hAs been pretty well distributed and we feel very much encouraged and are very hopeful that this is the beginning of an active buying period that may continue for at least sixty days.

McCORMICK CO. WILL REBUILD RAILROAD

Fifteen miles of the old Port Townsend Southern Railroad between Junction, on Discovery Bay, and Quilcene, Olympic Peninsula, will be rebuilt soon, it was announced

recently by officials of the Charles R. McCormick Lumber Co. at Seattle. This will reach 500,000,000 feet of timber rvhich is part of the timber holdings acquired by the IVIcCormick interests when they purchased the Puget Mill Co.'s properties a few months ago.

MY FAVORITE STORIES

Age ngt guaranteed-Some I have told for 2O yeafs-Some less.

They Got The Preference

Big Mose Hackley, cUtlud barber and't6wn character, was sobbing as though his heart would break, and his friend Jim Thompson, who hippened in oq him and found him acting thus unmanfully, was striving to discover what was the cause of all his trouble. He kept urging Big Mose to confide in him, but it was some time before the big fellow could quiet his sobs enough to articulate. Finally he said:

"Jimmie, Ah jus' hea'd 'bout Sam Jackson's wife dyin, ob newmoanya.tt

"Yassuh?" said Jim, very mystified.

'"A4' only las' week li'l Bob Coleman done los' his wife wid de flu."

"Uh-huh ?" said the friend.

"An' de week befo' de trainhit Zeke Canfield's 'oman an' cut her plumb in two."

And then his sobs broke out afresh.

"Look aheah, big boy," said the mystified Jim. "Whut you'all squallin' 'bout. None ob dem women ain't no kin o'yourn, wuz dey?"

"Nossuh," said Big Mose. "Nossuh. Dey wasn't no kin ob mine. BUT IT DOESLOOK LAK EVERYBODY DUN GITTIN' A CHANCE 'CEPTIN ME.''

Twenty-Three Car Train For One Fir Order

What is said to be the longest trainload of kiln dried Douglas Fir lumber ever shipped from one mill to one concern. recently lvent to the La Crosse Lumber Company, I-ouisiana, Mo., from the I ong-Bell Douglas Fir plant it Longview. The train consisted of twenty-three cars, part

quiries tg1l.rr thirty yard manag'ers asking for their requirements of Fir lumber, we bought this trainload of Long-9s11 trade-marked Douglas Fir lumber because the common grades wogld reach destination perfectly dry and rvould stock rvell."

of a thirty-eight car order for one million feet of Long-Bell kiln dried Douglas Fir lumber.

Chas. G. Buffum, president of the La Crosse Lumber Company, and R. F. Turner, purchasing agent, decided on this large single purchase, as all common grades of LongB_ell Douglas Fir are kiln dried. Discussing the purchase, Mr. Turner said:

"After a thorough study of the advantages of kiln dried Douglas Fir lumber in all grades, and after sending in-

A better sheet of building paper cannot be put between the floors or in the walls of a building.

It keeps out ALL moisture because it is ABSOLUTELY waterproof.

It. is used extensively under stucco.

You can sell Triple-sheath on merit.

and recomrnend the basis of pure

JTIAAELE-_ IIAI?I/WggP SgHIZTNY

G. H. BROWN, Prerident

Dirtributorr of Triple-Sheath Building Paper

Oak Lcaf Oak Flooring

Maple Flooring, Panelr, \ilall Boardr, ete.

537 Firct Street - Oakland, California

Phone: Oakland 245'24G

The above photograph is an excellent likeness of Homer Maris, the rvell knorvn and popular San Francisco lumberman, and president of the H. B. Maris Panel Co.

His concern specializes in the distribution of all sorts of soft wood and hardwood panels. He is the Northern California representative of the Coos Veneer & Box Co., I{arshfield, Oregon; General Plywood Co., Seattle, Washington; Weed Lumber Co., 'Weed, California, and the Portland Manufacturing Co., Portland, O'regon. In addition to the above he carries a complete line of all kinds of Hardrvood panel stocks. The offices and r,varehouse of the H. B. Maris Panel Co. is located at 735 Third Street, San Francisco.

Homer takes a keen interest in all lumbermen activities in the Bay District. Heis a former Hoo-Hoo vicegereut snark ofthe Bay District, an active member of Hoo-IIoo Club No. 9, and at the present time is a member of the Bav District Hoo-Hoo Finance Committee. He is a member oi the Pacific Coast I{ardrvood Dealers' Association and at the Hardwood Convention held at San Diego last January, he rvas elected a Director in the Association.

CAPT. GLEESON DISCUSSES SAN FRANCISCO TRAFFIC PROBLEMS

San Francisco's "Traf6c Problerns" ivas the subject discussed by Capt. Gleeson of the San Francisco Police Deoartment at the Hoo-Hoo Club No. 9 luncheon held at the Falace Hotel on Thursday, March 11. Capt. Gleeson's talk was very instructive and well received by the large _turn- out. He'also injected a lot of fun into his address by fining some of the members and making them donate to the Charity Fund for violating some of the traffic laws, _t_h9 guilty pirties being R. A. Hiscox, Garnet Fraser, Al Nolan and I. E. Martin.

Garnet Fraser, Chicago and Alton Railroad representative, rvas the chairman of the day. NIitch Landis, KPO radio artist, sang several delightful solos. He lvas accompanied on the piano by Mrs. Herbert Landis.

deli

John McCabe presided the proposed Eureka trip which w morial Day rveek-end. Thetrip rl

President Tohn McCabe oresided over the business ses- rresrdent Jonn ryIcuaDe pfesloeo rne Duslness sion of the meeting. Fred Roth, vicegerent snark, spoke on rhe oronosed Eureka trio which will be made over the Me-

Thetriprvill include an inspection of the Redrvood mill and logging operations in Humboldt

and Mendocino Counties. A large crotvd rvill no doubt make this interesting trip.

L. W. Blinn of the Pacific Lumber Company and Landis rvere admitted to membership in the club. tr. Locke of the C. D. Johnson Lumber Co. rvill act as n of the day at the regttlar luncheon to be held on

Mitch W. S. chairMarch

BARR BUYS ORANGE YARD

The Barr Orange yard nounced that conducted by

Lumber Company, Santa Ana, has bought the of the Smith Lumber Cornpany. It was anthe deal <loes not affect the Anaheim yard the Smith Lumber Co.

BUILI'ING INTEREST IS HIGH, CREO-DIPT INQUIRIESINDICATE

Interest in prospective building and repairing is anywhere from 2O/o to 25/o higher than last year, if inquiries received by Creo-Dipt Company, Inc., North Tonawanda, N. Y., during the first trvo months of this year may be taken as a criterion.

"'We have found," says Mr. H. P. Kendall, Jr., president of Creo-Dipt, "that inquiries received from home owners are actually one of the most accurate indexes to immediate interest in building and remodeling that we can get. As you may know, all our advertising caffies a request thaf the reader send 25c for a booklet of color suggestions and portfolio of re-beautified and new Creo-Dipt homes,

"Although last year \,vas a thoroughly satisfactory building year and replies to our advertising ran high, the first two months of this year are running far ahead. This, of course, does not mean immediate operations, because our inquiries always run from one to two months ahead of the actual work. But it does indicate that people are reading and considering the subject of building ind repairing, and if our past experience is any guide, it indicates an unusually active late spring and early summer."

Mr. Kendall added that Creo-Dipt advertising to home owners for 1926 will be much larger than ever before. Full color pages in Canadian Homes and Gardens, Saturday Evening Post, Good Housekeeping, Country Gentleman, House and Garden, Flouse Beautiful, and other magazines rvill be used.

"The advertising will particularly stress remodeling and re-beautifying with.Creo-Dipts," 1\{r. Kendall added. "Not only is there a tremendous field for remodeling work throughout the United States and Canada, but remodeling rvork brings other business to the lumber dealer besides the sale of Creo-Dipt Stained Shingles. In fact, the bill for lumber often exceeds that for the Creo-Dipts."

STEAMERS

tChroront"

'Sohlo"

"Hlrtwoodt

"Vlillape"

ttSan

ttzlvrlontt

'Quiaeult"

'Point Lour'

'?oint ArcnJi Dicgo"

DEPENDABILITY

ls aEEurcd by a complete organization properly eguipped to gerve the needs of thc California Retailer.

20 years of fair dealing has given us the con6dence of the Retail Trade.

'We carry at San Pedro at all timis a complete stock of Lumber for immediate shipment.

E. J. Stanton & Son Expansion

e Rov I{.,Stanton

Exhibiting the same sort of vision that caused the founder of the firm to establish the pioneer hardwood lumber yard of Los Angeles back in the early 90's, E. J. Stanton & Son have again looked into the future and hal'e purchased a l0o-acre tract on Alameda street extension, now knorvn as Harbor Truck Boulevard. The business of this old established company has shown such a continuotls grorvth that for the fourth -time in their history, they are compelled to plan for larger qu4rters..

The new property is about four and a half miles south of the present location at 38th and Alameda streets.

UNItlN TUMBER Ctl.

OFFICES:

SAN FRANCTSCO

CrocLcr Building

Phonc Sutter 6170

LOS ANGELES

Lane Mortgage Bldg. Phone TRiniry 2282

H.I,fs 'fford

The present plan of the company is to set aside 30 acres for their main yards and to devote the remainder of the area to industrial sites varying in size from two to twenty acres. Street work, water and gas mains, power lines and additional spur trackage rvill be installed. The cost of the property lvith these improvements is said to be approximately $750,000.00

Alameda street, upon the completion of the stretch between Slauson avenue and 20th street which is now being paved, rvill furnish the quickest and most direct route from Los Angeles to the harbor. Tl,re Southern Pacific main

MILLS: FORT BRAGG California

Adequate rtoragc rtock at San Pcdro

UNION DEPET{DABLE SERVICE

C^A.LIFORNIA REDWOOD

NORTHWEST LUMBER PRODUCTS

WHOLESALE PROMPT AND REGULAR STEAMER SERVICE ON DIFFICULT CUT-

Mcmber California Redwood rlgociation

line to the harbor runs in the center of Alameda street. The railroad company has already installed the main drill tracks into the Stanton property at a cost, it is stated, of $35,000.

When asked about plans for the development of the tract, Mr. L. H. Stanton, president of the E. J. Stanton & Son, said, "There is little doubt butthat the east side of Alameda street south of Slauson will become the preferred section of Los Angeles for industrial plants of the future. Proximity to both the harbor and the business center is an important factor. Nationally known concerns considering sites in this city invariably'inquire as to these features. We shall endeavor to attract high class industries to Los Angeles and assist them in securing every necessary facility. The location is a strategic one and as a site for our own yards is admirable. Our cost of handling lumber should be considerably less in the new place than in our present yards. The increased space will permit us to install the very latest types of handling equipment."

E. J. Stanton & Son are rvell known throughout the country as importers of Philippine Mahogany and other tropical woods and as rvholesale dealers in all domestic hardwoods of that region grew scarce, E. J. Stanton made They are also mill distributors of California Sugar and White Pine. Branch offices are maintained in Chicago, New York, St. Louis, Detroit and Norfolk, Va.

The business of E. J. Stanton & Son really began rvhen

the lateE.H. Stanton established a mill in Michigan in 1860. He r'r'as succeeded by his son, E. J. Stanton, the founder of E. J. Stanton & Son. As the 'lcork" pine and hardwoods of ihat region grew scarce, E. J. Stint'on made a survey of available timber of similar quality. He beeame convinced that the logical successor to the Michigan pine n'as California Sugar Pine, the finest of which grows in the High Sierras of Califqrnia. The business was therefore moved to California and results have more than justified his foresight. E. J. Stanton & Son have outgrown a oneacre site on Seventh Street near Alameda, a six-acre site at Eighth and Alameda, and are now outgrowing a ten-acre site at 38th and Alarneda. The president of the company is LeRoy H. Stanton, son of the founder. H. W. Swafford is vice-p'resid;r;f S. b. Hamilton, secietary and treasurer. )

WAYNE MULLIN

TE'LLS HOO-HOO BOYS ABOUT ( EUROPE

Frank Connelly, Woodhead Lumber Co., was chairman at the March 18th meeting of the Los Angeles Hoo Hoo Club, when an exceptionally large number oI the boys were on hand to listen to Wayne F. Mullin, of the Mullin Lumber Company, Los Angeles, tellof his six months' trip around the world, last year.

^ Wayne's talk rvas very interesting and rvas hugely enioved.

FOSTER BROTHERS INC.

.qrerd lumbor qutcL?

r ctlord or e rclcLl

U[lI NRSDALE.IIARRIS

TUTIBER G|lTPTilY

$b ald Brunen Sb., llrl Fnncirco

WHOI.ESALENS

witL conplctc rtoclr oa Lrnd in rll irrdcr, both or.dinetlr rnd uaururl riror:

PORT ORFORD WHITS CEDAR

SUGAR PINE

WHITE PINE

DOUGLAIi FIR

REDWOOD PATTERN STOCK

REWY(X)D (worLcd)

SPRUCE

STRAIGHT OR MIXEDCARS_DRY STOCK

The Best in Oak Flooring Manufacture

A shipment of Long-Bell trade'rnarked oah flooring ieachee you in 6rst cla$ qendili6n-d1s result of standards of manufacture, loading and ehipping unsurpaesed in the induatry. Study these points of euperiority:

| -The greateet care ie uged in the selection of raw material.

2-All the elcrnents of kiln drying are under exacting control.

3-The utmost precieion in the operation of mechanical equipment.

4-A system of grading and inepection pledging the best andmoet uniform reaults.

5-Careful loading and every precaution to prevent damage in transit.

Continuous Testini

Sanpler arc cut &on every lillr tnrck of lumber; weighed on a 6aely adjurted gram rale, baLed bone dry in an electtic oven, then re-wcighed. By thir exacting procelc rye malre nrte that every piece of lunber dertined for "Everlastiagt' HardwoodFlooring conteins the prcpcr moirturc cont€nt. Tbere il no guereworkr at any *ege of nanufacture.

NICHOIS & COX LI'MBER CO.

GRAND RAPTDS, MICHIGAN nThc Hoac of Firc Wdpo*ine*

rr. (!.dr.Bdl Bt rd) (Supcrlor Brud) (Lor3-Bcll Bnnd)

It is constant adherence to theee practicer which asaures the dealer of having, in Long-Bell trade-marked oak fooring, a product as near perfcct ae man and machinery can make it. ph. Drur. &L "lH';l.

The Long-Bell Lumber Company

PATRICK HENRY

the When every pool in was a mlrror, none was more colorful or That unto Eve her dai history of America, more appealing to the nation than Patrick Henry. him tending bar in his fatherShe went undraped wit

Of all the outstai\ding characters that have graced cla-., ac a*--:^- \-^-t-^--^-^ -^r^-t..

Thomas Jefferson had Thought that she had to be ashamed. in-law's tavern. The time they met, Patrick Henry announced his intention of\aking the examination for ad- 'Twas only when she'd eaten the apple, That she became inclined to And found that evermore she'd

charms proclaimed, a single fear, or a prudet to grapple, mission to the Virginia Bar. \'I thought you were already tending bar," said the Jefferson. "Thisis a different kind of bar," replied the country boy, who With the much-debated of the nude. was yet to set the world afire wit\r his oratory. "How long have you studied law?" asked J "Three months." Thereafter she devoted her replied Patrick Henry. "Don't think you might study Her time and all her money toclothes, it awhile longer before taking/the examination?" asked And that was the beginnlng of ntion, Jefferson, sarcastically. "f doy''t know," replied Henry. And modesty as well, so I "Some men take a long time /o learn things. Others not so long." And to the amazement of Jefferson, he Reaction's come about in recent, was admitted to the Bar oh his first examination. Now the girls conceal so from the men, It would seem that inname of all that's decent,

CUTTING OUT THEMIDDLEMAN

Bobbie-"f saw you kissin' sister again, last night."

Suitor-"Well, I'm not going to give you a quarter again."

Bobbie-"That's the tendency of these times. They all want to cut out the middle man and let the goods go straight from the producer to the consumer without charge."

THEEDITOR GOT IT

In the country newspaper office, they one day found a big, fine looking turkey, left at the office.

Of course, there were many longing eyes cast at the prize, but naturally it fell to the lot of the editor, and since he showed no disposition to deny himself the treat, he carried it home, cooked, and atee it \,eith much relish.

The next day a letter was handed to him, that read: "Mr.. Editor, I sent you a turkey yesterday, which has been the cause of much dispute in this district. Several turkeys have died in the same mysterious way, and we sent one to you to see if you could tell us what disease killed it."

Someone ought to pass the apples round again.

EVE \vAS THENAME

A reporter was interviewing Thomas A. Fdison. "And you, sir," he said, "made the first talking machine?" "No," Mr. Edison replied,. "the first one was made long before my time-from a rib."

DREAMS COME TRUE

"Strange," mused the first tramp, "how few of our youthful dreams come true."

"Oh, I don't know," said the second tramp, "I remember how I used to dream about wearin' long pants, and now I guess I wear 'em longer than anyone else in the country."

A PESSIMIST

Youth-"H for a marriage license?"

Qlsjk-"Qng cents."

(Continued from Page 7.)

Work, Panels, Front Doors, he said. We should engage experts who can make attractive designs in these items, have iame issued in attractive books carrying the insignia of the Institute, and trade name of firm, which can be sent to architects, home builders, etc., as exhibits of what the mill industry can do. He also suggested that the Institute adopt a slogan something like the following: "Mill Work Constructed Instead of Carpenter Made."

Referring to Lawn-Furniture, he stated that the eastern trade did a large volume of business in this line in the east, lvhere they have lawns only three or four months in the year, while in California rvith yearlong attractive lawns, the field is practically untouched.

He spoke on the inroads being made in California by eastern concerns. such as manufacturers of steel sash, and nothing is being done to stop this invasion. He urged that such instances be ofi-set by education and advertising. We are too close to California, that lve seem to lack vision he remarked, while easterners come ottt here and grasp the opportunity. From a pamphlet issued by the Sacramento Chlmber of Commerce. he read what Arthur Brisbane had to say about the opportunities of Northern California from his observation gathered during his recent trip through the state. As an illustration of what can be accomplished by a man, he gave a detailed account of the life rvork of

(b) On material carried in stock, when returned in good order as delivered, a credit shall be allowed equal %/o of the invoice price.

Standard Practice No. 4.

"Sanding"

(a) All materials shall be delivered Drum Sanded on flat surfaces only. Molded surfaces machine run only.

(b) All doors shall be Drum Sanded, both panels ancl stiles and rails.

(c) No hand cleaning or smoothing unless specifically rrrentioned in our estimates.

The report on the "Full Mill Bid" rvas made by Ralph Button. Mr. Button submitted a draft which he asked the members to look over carefully and if they had any suggestions or recommendations the committee would be glad to receive them. Mr. Button said that they were going to incorporate parts of the Los Angeles and San FranciscoJull mill bids together rvith other additions in the nerv full mill bid, and at a later date he said he felt sure that the committee would be able to present something worthwhile to the memlters in the rvay of a Uniform FullMill Bid. The report of the comrnittee r.vas unanimously approved.

The report on Resolutions was made by J. G. Kennedy.

The following resolutions lvere unanimously approved:

lrdwark lJok, wno iprL -r,t -^J the adoption of the Bok World Peace Plan.

Edwark Bok, who is now offering $100,000 to be used {or

With the use of the blackboard, Managing Didesch gave the composite results of the that was distributed among the members afternoon session, which were as follows :

"What do yon consider the proper net profit on 14.64%.

"What do you consider the proper net profit on ment?" 25/o to 3O/o.

"What do you consider the proper machine time per hour ?" $2.60.

Director H. T. questionnaire at the Friday sales ?" Investcharge

"What do you consider the proper bench time charge per hour ?" $1.90.

At the close of the morning session, President Harry Gaetjen announced that his daughter Norma May was celebrating her eighteenth birthday that evening and that he was leaving for San Francisco immediately after adjournment. He announced that Vice-President A. W. Bernhauer would preside over the afternoon session.

Announcement was made by W.F. O'Keeffe, Chairman of the Arrangements Committee, that Frank Beckman, of the Beckman-Hollister Company, would deliver a service talk during the luncheon which to be held in the Lincoln Hotel. The luncheon was largely attended and I\{r. Beckman's address was very much enjoyed.

Saturday Afternoon

Vice President A. W. Bernhauer presided.

The report on the Standard Practices Committee was made by E,. A. Nicholson. He offered the following resolutions that were unanimously approved:

Standard Practice No. 1

Be it resolved: That the thanks be extended to Mayor Wheeler for his cordial address of welcome; the city oi Stockton for the generous appropriation for our entertainment, and to Bill O'Keeffe and his associates for their able management of this convention, not forgetting the splendid cooperation of the Chamber of Commerce. That we also express our appreciation of the favorable publicity of the press of Stockton in reporting our meeting.

Be it resolved: That each community in this state be urged to form a branch organization of-the Mill Institute of California to the end that they may secure uniform costs and the outside mills figuring work in their territory may cooperate with the local organization.

Be it resolved: That a cost committee be appointed to make up an average cost guide to cover all possible mill work costs and set forth a uniform schedule of uniform practices that they may be applied by every member of this Institute, and further that volunteers may be asked for to finance this undertaking.

Under "Good of the Organization," there was a general discussion as to the best method to defray the expenses of compiling a Base Price Schedule. It was the opinion of the majorityof the members that this matter should go through as an Institute assessment pro-rated according to each plant. A motion to that effect was made by J. A. Hart which was unanimously approved.

Other talks made under "Good of the Organization, were by J. G. Kennedy who spoke on Collective Advertising; A. W. Bernhauer tvho spoke in favor of a Research Department, and E. A. Nickolson who gave an interesting talk on "Why you should join the Institute."

(a) Our terms are net cash on the lOth day of month following the date of invoice.

(b) Our terms on FullMill Bids or Contracts are: shall be due on all materials delivered on the job on l0th day of the month following date of invoice,

the 7s% the this amount payable net cash and the balance to be paid on completion of the order.

Standard Practice No. 2. 1'Drayage Charge"

A minimum Drayage Charge of.3/o shall be made on all deliveries within a radius of 15 miles. The minimum charge to be $1.@.

Standard Practice No. 3. "Returned Goods"

(a) No credit shall be allowed on materials made to order or run to detail, except on glazed material, on rvhich a credit shall be allowed for the value of the glass only.

San Diego was selected as the next meeting place of the Institute, r,vhen the convention will be held in the first week in August'

saturday Evening

The convention was brought to a close with an informal banquet and entertainment that was held atthe Lincoln IIotel.

The General Committee of Arrangements that had charge of the Convention was composed of W. F. O'Keeffe, Stoc-k- ton, Chairman ; Curtis Cutter, Sacramento; F. Fisher, Stockton ; George Burnett, Sacramento, and George Little, Stockton.

The Registration Table was in charge of T. Gardner, Stockton; Hotel Reservations, W. F. O'Keeffe: Information Bureau, Porter Roberts. Stockton ; Banquet, J. M.Intosh, Stockton; Felix Gauthier, Stockton, and Al Fisher, Stockton. The Entertainment Committee was made up

ofJ.H. Shepard, Sacramento; Witliam Curtis, Stockton; Bruce Martin, Stockton, and O. D. Ruse, Stockton. Those in attendance wefe:

S. F. F. Spencer, Eureka Sash Door & Molding Mills, San Francrsco.

H. W. Rupprecht, Sudden & Heitman Lumber Co., San Francisco.

Frank Portman, Portman's Planing Mill, San Francisco.

9. J. Todhunter, I{ammond Lumber Co., Los Angeles.

Sidney Potter, Potter's Planing Mill, Stockton.

C. L. Spear, Zenith Mill & Lumber Co., Oakland.

Hal M. Atkinson, Atkinson Mill & Mfg. Co., Oakland

Will Goddard, Millwork Institute of Calif., Oakland Branch. Oakland.

Alfred E. Banta, Progressive Planing MiU Co., Oakland.

F. E. Banta, Progressive Planing Mill Co., Oakland.

H. W. Gaetjen, Empire Planing Mill, San Francisco,

A. W. Bernhauer, Fresno Planing Mill Co., Fresno.

E. J. Nutting, Spencer Planing Mill, San Ffancisco.

O. D. Ruse, Tilden Lumber & Mill Co., Stockton.

J. E McCarthy, Sunset Sash Door & Mill Co., Hollywood.

J. W. Shrimp, Cresmer'Mfg. Co., Riverside.

C. L. Edinger, C. L. Edinger Planing Mill, Saurtelle.

D. N. Edwards, Oakland Planing Mill, Oakland.

H. H. Mitchell, Loop Lumber AfuU Co., Alameda.

L. J. Millcr, Burnett & Sons, Sacramento.

C. A. Brown, Cross Lumber Co.. Merced.

W. H. Gilbert, Sierra Mill Co., Sacramento.

W. P. Holme$, Holmes Planing Mill, San Francisco.

H. E. Anderson, Anderson Bros. Planing Mill, San Francisco.

p. J._ _Glgson, Glasson's Planing Mill, -San Diego.

9.o'- 14 C^ornwall, The Timbermin, Portland, Oiegon.

5. 9.Tfgfr, Southern Calif. Hardwood & Mfg. Co, Los Angeles.

E. A. Nicholson, Pacific Door & Sash Co., Los Anleles.

Frq{ Walpert, Herrings Mill, San Francisco.

G, H, Burnett, Burnetf & Sons. Sacramento.

L. A. Nelson, Nelson & Shirkey. Burlincame.

Chas. Monson, Acme Planing [{ilt, San -Francisco.

S. Hassel, Diamond Match Co.. Cliico.

O. C. Christensen, J. H. Kruse, San Francisco.

J. G. Kennedy, Pacific Mfg, Co., San Francisco.

R. A. Niclas, Millwork CoJt Bureau. Chicaco. Illinois.

W. A. Curtis, Union Planing Mill, Stockton. '

T. L. Gardner, Millwork Institute. Stockton.

J. G. It{clntoch, Electric Planing Mill, Stockton.

!obt. $1. Leishman, Redwood -Mfg Co., pittsburgh.

Curtis H, Cutter, Cutter Mill & Luinber-Co.. Sacramento.

W. B. Kennedy, Cutter Mill & Lumber Co.. Sacramento.

!'. l. lmitn, Humboldt Milling Co., Fortuni.

A. F. Huber, Huber Bros.. Euieka,-

$e_o. C_. Jacobs, Geo. C. Jacobs Co., Eureka.

J. M_. Burke, Structural Engineer, Stockton.

J. V. _Montggtlqery, Silver Falls Timber Co., Stockton.

T. R._Merrell,Tory Merrell Sash & Door Co., Long-Beach.

W. U. Qasey, Bedqood_Manlfacturers Co., Fittsbirgh- - -

W._M._Pierce, Pacific Mfg. Co., Oakland.

P_. M. Hull, Redwo_o_d Manu_facturers Co,, pittsburgh.

.Fl. Som_marstrom, Clinton Mill & Lbr. Co., Oakland.

9. 9. {q"h, Friend & Terry Lbr. Co., Sairam'ento.

9. G._Chjpchase,. Friend & ferry Lbr.-Co., Sacramento.

G_go. B.-Eidenmiller, W_aterfroni Sash & boor Co., -OiUana.

MiEon_H_endrickson, Waterfront $ah 6i 0"", C"., O;kl;;d:

C. D. LeMaster, S. V, L. Assn., Sacrament".-

Ia. R. Giottonini, Electric Planing Mill, Stoclrton.

E_. G. Dreher, Calif. Siding Co., Stockton.

!I_. L, !:oryb, Calif. SidinE Co" Stockton.

J. {. ETnsworth, Jr.,_ California Door Co., Los A-ngeles.

C. F. Ricker, Sunset Lumber Co.. Oakland.

Geo. W. Kaiser; Lannom Bros. Mis. Co.. Oakland.

Ed. F. Larson, Hunter Lumber Co. Oatitand.

B"Lp! J_. Button, Button & Manning, San Frincisco.

F. M. Gauthier, Crescent MiU & Mfg. Co., Stockton.

Harry Wiener, Oakland, Calif.

F. Callesen, Wisnom Lumber Co., San Mateo.

Merril Robinson, Lo_op Lumber & Mill Co., Alameda. ulem !raser, Loop Lumber & Mill Co,. Alameda. Walter Inr_r_es, Retiil LumtermJs -a"";h., -ti"ii""a. _9r_las. .F. Ward, Redwood Ma-nufacturets Co., pittsburgh. Yaverly-Tilden, Tilden Lumber & Mili Co.l 6aUana. W._S._S chmalholz, Redw?ra Manqi?ctur"r, tol -Fitt"Ulrg.

J. E. Martin, "California Lumber Uer"tijnt,'iSi" fr""iiiio.

H._H._Didesch, M. I of Calif. Los Angeles.

9, E:rl. Pemis, Il4. I."f Calif. So. Calif. Branch, Los Angeles.

C. L. l[iller, Plcilc Door & Sash Co., Los Angeles.

G. P. Roberts, Roberts & O'Keefie. Stockton,

J. E Lease, Roberts & O'Keeffe, Stockton.

f. EJr-nhotr, F-rank Graves Sash-& Door Co., Los Angeles.

J. O'Brien, Builders Supply Depot, San Francisco,

W. G. Little, Union Planing M-ill,'stockton.

f. ^{. Hart, Hart & Burmeisler, San Francisco.

Thoroughly expef,ienced lumbermen, all departments, at present. charge of all office $,ork large conce;n, wishes to make cha.nge, reliable concern where"is opportunity f"i tu_ ture. . Thorough accountant, _estimator, g^ood cor-respone_ ent, .pleasing pe_rsonality. Address Box"A_147,."i"'C"i_ tornra Lumber Merchant.

{,. !V.-J!oe-hl, l_o_!n W. Noeht 4 Sq, fnc., Los Angeles.

Albin Warden, Warden Bros,, San Francisco.

B, H.j._9tgttt, California Door Co., San Francisco.

Wm. F. O'Kecffe, Roberts & O'KeeiTe. Stockton.

R. J-, Wheeler, Mayor of Stockton, Stockton.

J. H. Shepard, Friend & Terry Lrimber Co., Sacramento.

Theo. Veyhle, Veyhle & Collins, San Francisco.

San Diego Hoo Hoo Initiate Four

Four,weak, r'r'andering Kittens had their eyes well opened at the March 27th Concatenation held by the San biego Hoo Hoo.

The ceremonies were conducted at the Golden Lion Cafe, starting with a dinner at 6:30, and the affair was rveli handled by Vicegerent Snark llomer Miller and his gan!. .{ snappy entertatnment program preceded the Concat, music by the,"Who" Orchestra, trigtr ichool boys who after_ yjld:_pl,"Jed over the n_ew San Diego broadcisting station "KFV\M," opened on this same evining.

After the dinner the Nine proceeded rvith the work, handled in the usual efficient Sin Diego manner. Homei. Miller, as Vicegerent, was assisted by:-

Al Frost, Senior Hoo Hoo.

H. C. McGahey, Junior Hoo Hoo.

R. W. Reed, Boium.

F. W. Hawman, Tabberwock. Ralph Smith, Cuitocation. Carl Cavotto, Arcanoper.

Phil Barker, Gurdon R. A. Pi;"fi S..t""""t.t.

stunts.being presented, and the size of the class oftered a splendrd oppor.tunity for the boys to give the Kiltens good

The Junior Work was well handled with a series of new stunts being sized dose of initiating. ittens a good

There were four I{itiens: R. Speare, Chas. R. McCormick [-,umber_Co.; W. H. Frey, La'Jolla Lumber !,urrrucr \_o.; vv. -trl. trrey. La Jolla Lumber Co.;R. N. Borven, Herriman LumbeiCo.;aid C. c. Witt<e"r, L"*rr.i Builrding Supply Company. Tire two reinstatements were: :yrl.r,rlg Lompany. t he two W. Loixeaux, Mission Beach Lumber Co., and P. A. Loix- W. Lorxeaux, Missi eaux, Pacific Beach Lumber Co.

The attendance was gratifying to the officers, there beins 1, large percentage..of t['e San DTego *"-u.., ;;-i,;;d"

pronounced it one of the best Concats

Fgur visitors were on hand, all from Los Angeles. F. A. Dernier, Lumbermen's Service AssociJion; don pfriffips, Hart-Wood Lumber Co.; Bill _spaulding, Hidit, b;;;;; Phil B. Hart, "California Lumber Merctant,n

66Let us endeavor to live so that when we die even the undertaker will be sorry".-Mrrk Twain.

BRADTEY BRAND HARDIlIO()DS

Scientific kiln drying preservet within our productr nature's sturdy and beautiful qualitiea, while

Modern machinery and ekilled human efiort iustifier our elogan

Death of Theodore Lerch Shocks State

Theodore Lerch, Sales Manager for the Albion Lumber Company and one of the most highly respected and generally liked of all California lumbermen, passed away at the Southern Pacific Hospital, San Francisco, on the night of March 27th.

Death came as a result of paralysis attributed to a spinal injury suffered in the swimming pool of the Athens Athletic Club at Oakland, on the previous Tuesday. He was taken to the Southern Pacific Hospital from the Club and reports were issued Saturday morning of his expected early recovery. Paralysis set in at noon Saturday, causing death that evening.

Theodore Lerch was fondly hailed as "Teddie" all over the United States and particularly in Redwood circles where his acquaintance was large and his friends many. Jovial, kindly, honorable, these are but a few of the virtues of Teddie Lerch, and his passing creates a void in California lumber circles long to be felt.

He was prominent in Masonic work, a member of the Athens Athletic Club. the Claremont Country Club and was a hard worker in Hoo Hoo.

Heis survived by Mrs. Lerch, Theodore Junior, aged 12, and Paul, aged ten.

Funeral services were held Wednesday afternoon, March 31st, at the California Crematorium, Oakland' The services rvere attendecl by a large number of lumbermen friends'

"If lt's Bradley's lt's Better"

Here are gf.o*" ^fo.rty million feet of air-dried Redwood uppers f-rom which immediate shipment can be made of siding, finish, battens, mouldings, columns, tanks, p1pes, silos, etc.

WA IT{ T ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to BuY The Fellow, Who Wants to Sell The Fellow Who Wants to Hire

Rate: $2,s0 per cotumn inch

TheFellow Who Wants to Be Hired

Lumber yard near San Diego. Will sell buildings, equipment and stock. Total investment less than $6,000. Owner, J. O. Larsen, B'ox A-145 c,/o California Lumber Merchant. 4-t-1

SALESMAN WANTS POSITION

Wanted-Position by retail lumber salesman now employed in Los Angeles. Desire connection with a larger company as I am capable of landing big jobs. Have had ten years' experience in the lumber business in California. Address Box 4-142. care Calif. Lumber Merchant.

MANAGER WANTS POSITION

Have had eleven vears' experience in the retail lurnber business in California. Would consider position as assistant manager, or any position with chance.for advancement. Address Eox 4-143,'care Calif. Lumber Merchant.

YARD FOR SALE

FOR SALE: Lumber yard and planing mill in fast building California coast town of 20,00O. Motor driven machiniry and equipment inventory $5,000, stock $12,000, lower power ratC, no real estate, low. rent, satisfa-ctory reason -for selling. Address Box A-141, care California Lumber Merchant.

WHITE PINE BOX FACTORY FOR SALE

We have a first class efficient box factory of 60,000 daily capacity, located in Northern California, whith we offer for sale. Good supply of raw material in immediate vicinity. Will give full particulars upon request.Address Box A-127, care California Lumber Merchant. 2-1'-tf.

FOR SALE RETAIL LUMBER YARD

NICE PROFITABLE BUSINESS

F'INE OPPORTUNITY INVESTMENT 40 TO $50,000.

ADDRESS BOX A.83, CARE CALIFORNIA LUMBER MERCHANT. 1l-15-tf

Young married man, 12 years' experience all departments lumber office work, now available. A-1 accountant, good correspondent, estimator, figure detailed sash and door work, rapid and accurate. Recently employed as assistant manager Line Yard Concern, in charge all office work. Address Box A=130, care Calif. Lbr. Merchant. 3-15-r

WANTED TO BUY LUMBER YARD for cash. Must be in good location. Information will be strictly confidential. Hayward Lumber & Inv. Co., P. O. Box 155, Los Angeles. 11-156

FOR SALE

200 heavy 5 ft. lumber jacks, used for assembling loads-good condition-$2.00 each.

Sun Lumber Company, Beverly Hills.

BOOKKEEPER WANTS POSITION

Halfmillion dollars sales experience as bookkeeper and manager and estimator past 10 years. $150.00 to start, but worth double. Married, Christian, 31 years old, peppy and exceptionally agreeable. References or bond. My six months' old agency has failed. Address Box A-131. care Calif. Lumber Merchant.

Fruit Growers Supply Company

Manufacturers of

C.alifornia White qnd Swar Plne Lunber Mills at Suranville and Hilg Cal" 15O,O00,OOO Feet Annual Cepacity

B. W. ADAMS, Mgr. Salea Dept.

First National Bank Bldg. - San Franoirco

th€nftgtg youf fo-of

ttRe member to spe cif y & Pioneer Ten or Twenty Year Qu&r dnteed Roof

th, , then f Iorget your ff rool rct years tocome!"...

that's the idea be, hind the rapidly in, creasing deman{ for PioneerRoofingProd, ucts ,, the idea that's bringing business to Pioneer Dealers from factories, office buildings, schools and all permaneht types of flat roofed construc, tion.

And in addition to increasing your roll roofing sales, Pioneer Guaranteed Roofs help move your Pio, neer Primer, Plastic Cement, Flashing Compound and HMP Asphalt.

Keep ywr stocks complcte'-they'll mwe fast!

Pioneer Paper

^r L,ompany, Inc.

Esr4blish€d 1888

LOS ANGELES PORTLAND SAN FRANCISCO SEATTLE

Piorcq Monutactures a ConPl*Lineof Roo/tngs aidBuililins PoPer

"Q,ler,.VhuJnln

PtLtt&Warner -uL" .h" Best

Over 150,000 satisfied users back up the dealer's statement that "Pratt & Warner's is best."

Pnlrr & IVlnNnn

Los Angeles