STANDARD and SPECIAL DOORS
all styles in CALIFORNIA PINE and FINE HARDWOODS, veneered and solid. Each door built to Eerve the dealer in developing door business on the repeat order basis.
n@@% T,AMTNATEL
\@@% cArrr'0Rt{rA PrNE
NAA% GUARANTEID
' "Confidence in Qualit1,"
With the "cut open" display door the dealer quickly demonstrates the ruperiority of the ulOOVo" core. The veneer of CALIFORNIA PINE sells itself.
The elimination of door troubleo thru quality of design, worlsmanship and malerigl the dealer can recornmend with confidence
Any builder who figureo "COST" as well as "PRICE" is a prospect.
Economy in installation and frnishing and freedom from the expenEe of adjustment and maintenance will keep him sold.
"lo0/su doors reduce selling cost and build good will because--
"The best d,oor to BUY is the best d,oor to S E L L"
THE RED RIVER COLOR FINISH either sandblast or smooth. Absolutely unique in principle and results. Applied at Factory at noninal cost. Dealers show RED RMR'FINISHED DOORS to stimulate the urge to ownership and cloce sales.
(Producers of Vhite Pine for Over Half a Centuryt,
Two reaaons why "FROSTBRAND" is considerd
Shreveport, Louisiana Makers of "FROSTBRAND"
Believe in a policy of neyer rerving today at the expense of tomorrow, of Siving the public the best to be had in OaI( Flooring-you pay for good Oak Flooring why not be sure you get it by ordering "FROSTBRAND".
Below are representative dealers in trheir various com' munities who stock "FROSTBRAND".
For SOFI is far more than well manufactured oak floorirg. It is hardwood flooring of the highest decorative quality, including in every SOFI floor the exceptional beauty and fine texture of Southern Oak. These individual characteristics of Southern Oak are fully maintained through selection and correct seasoning of southern oak lumber before it is converted into flooring in the SOFI mills, and labeled with the warranty mark of the SOFI craftsman. , / / To every dealer who profits by the selling power of fine merchandise, SOFI offers the appeal of supreme quality, supported by a modern, alert and aggressive advertising policy of national scope.
Writefor SOFI'S Improaed' Grailing Rules
By Jack Dionne
Howdy, folks ! It's our Ninth Birthday.
tt:t*
You don't know how close we came to just forgetting all about the Birthday business. Our pride was all that stopped us. We finally said: "It's our Birthday, an,d we're proud of it, and if we can't put on a big celebration, we'll just put on as big a celebration as we can"
So we have. In the well known words of a well known jazz barrd, leader-"We hope you like it".
* :1. rt
We really ought to call this our "Mournful Number". Then, when the tide turns and we begin riding the crest of the wave again, and the trials and troubles of today are forgotten in the joy of tomorrow, we can get out a '.Rejoicing Number". ***
Don't worry so much about present conditions, and work MORE. These conditions just HAD to come. ft couldn't be otherwise. In all the history of the world, occasional bumps apparently have to come to keep us sane.
,frtt
ft's bitter medicine while it lasts, but the doctor says "Take it".
t*:t
The fact is that we were not as really prosperous two years ago as we thought we were; and we are not in as bad fix today as we think we are. ***
Quit comparing your volume of business with the highest peak you have known. DON'T be hoping for the return of "normal", and thinking of "normal" in terms of two years ago, when every policeman on the corner, and every chambermaid in the hotels were playing the stock market.
A wise -"rr r"""r,tl, ."il.it", lnr"*" will be normal when we all have jobs, and when the buying power of the dollar has lit somewhere.
*:F,l
The head of a big department store in Los Angeles burst into print a few days ago with the statement that when you stop to think that a dollar will buy nearly twice as much in Los Angeles today as it would a year ago, the depression doesn't seem so depressed. ,f**
Present conditions give us a splendid chance to look
ourselves over, get our perspectives adjusted, take a notch or two in our belts, spit on our hands, and get ready to make people buy more building materials than ever before, by more intelligent and effective merchandising than we ever used before.
And whatever you uo, Jorrl ply C"tifornia short ! Commodore Vanderbilt said-and made himself famous by so saying-that the man who plays the United States short, is a damn fool. trla
Then, how much more of a fool must be that riran who plays short the most blessed and favored of these United States-California ? ;i ,i
For the greatness of California-and of her lumber industry-is AHEAD-not behind. Believe it ! Prepare for it ! Make your definite plans to play a part in the housing of millions of people and their possessions in the next few Years'
For they are coming. The'sunshing the climate, the health, the wealth, the beauty, the charm of California is drawing them from every state and from every district. From Coronado's silvery strand northward to where Shasta rears her snow-clad mane, they will choose their homes.
Every great depre"rror L ;*:r, has been followed by a correspondingly great period of prosperity. All thinkers agree that history will repeat. California has suffered far less with the depression than any other portion of this land'
And when the back-wash comes California will enjoy a tide of business enthusiasm that will make the conditions of l922look like hard times by comparison. It is the business of the lumber industry of California to expect, and to be prepared for that time. ft won't be long.
But don't forget the remark of Edison that "Everything comes to him who waits if he hustles while he's waiting".
Don't just sit still. Self complacency has a strange hold on progress. Work while you wait. Vision without a task, is helpless. A task without vision, is drudgery. But a task with vision means progress.
(Continued on Page 1O)
O LESS a part of England's lore and legend than Robin Hood himself, the splendid oaks of that famous island are woven closely into its history. No tale of Saxon adventure but led through oaken forests-no manor housed Nobility except it was raftered in sturdy oak-and floored in planks to match.
Thus the distinguished lineage down to modern days, when oak is still supreme in decorativc harmony and wherever floors are used. Royal in its native characteristics ofstrength and sturdy endurance, surpassing in appearance, the manufacturer of Royal Oak Flooring enhances these virtues of the oak itself with the skill of a perfected craft and a quality in the finished foor, refecting the maker's true pride in the product. (Royal Oak Flooring comes toyou instraight cars or mixcd with Southern Flardwoods and Arkansas Soft Pine.)
(Continued
Changes are coming fast in the lumber business, when the tide swings back. The old grocery and the old butcher shop are gone. The old lumber yard won't stay much longer'
:r :r ,F
Keep smiling. Pray daily that your sense of humor may not go back on you. Increase your daily investment in fellowship. Remember that animation, good cheer, and enthusiasm are very practical and tangible assets of moder4 business. Mutual good will and appreciation between business men is essential l" O_"r?*r welfare and progress.
BE a good competitor. In that way and in that way ONLY, can you expect to HAVE good competitors. How can you expect the public to have faith in YOUR business if you and your competitor don't trust each other as far as you can throw a grand nri"": ,r
Fair play is the biggest thing in modern business. A clean deal is the only kind that really pays. The crook, the deceiver, the man of no responsibility, has no place in modern business. See that the men in your business who contact the public *"*Y**, and fair with that public.
The greatest investment in the entire land today for idle money, is California timber. The depression has prac-
^ JolU G. ?iel, of Barg, Ziel & Co., hardwood importers, S_an Francisco, is on a two weeks' business trip'in the Northwest, where he will visit Portland, Tacoma^. Seattle and Vancouvery B. C. Hen-ry Barg, who represents the firm in Los Angeles, recently spent a few days at the San Francisco offiJe.
_ Milton Cross, of the Cross Lumber Co., Merced, was in San Francisco recently on a business trip.
from Page 8)
tically stopped timber trading everywhere. But when it ends and the reaction comes, California forests will come into their own. With three hundred billion feet of the finest softwood timber on earth standing within her borders, practically all of it specialty woods, the fprest wealth of this state totals a staggering sum. ,f rF ,1.
The lumber i4dusry is the second greatest industry in California today, ranking second to oil. Ten yeans from today it will rank first by a wide margin.
rf * tt<
The depression has hit the millwork industry of California hard. Yet it is one of the most admirable industries of the entire nation, deserves and will undoubtedly some day attain, a high tide of prosperity which its worth should deserve. Nowhere on earth are the wonderful things done in commercial woodworking that are the everyday products of the millwork plants of California. Here the transforming of wood into beautiful things for homes and other buildings has reached its highest degree of artistry, variety, and beauty. **r*
The lumber industry of California deserves success because of the service it is giving mankind. And when ..this cruel war is over" it is going to get it. No doubt of it.
H.- W. Swafford, E. J. Stanton & Son, Los Angeles, left for the East the early part of June on an extended- business !!p, there to visit the various lumber consuming points. He will return to Los Angeles around July l.
Pickering Lumber Sales Co. has moved its San Francisco office to 724 Monadnock Building, 681 Market Street. There will be no change in the telephone number, DOuglas 4818.
-the chances are that he thought "White Brothers' Flardwood Headquarters". For sixry years this firm has been supplying the Hardwood needs of industry.
May we serve
An idea of the be gained from your needs, you them promptly. you-soon?
completeness of our stocks may the list below. No matter what will find us able to take care of
DOMESTIC HARDVOODS
Ash
Basswood
Beech
Birch
Tennersee Red Cedar
Cherry
Southern Red Gum
Black Gum
Hickory
Magnolia
Maple
Plain rtrThite Oak
Plain Red Oak
Quartered \tr(/hite Oak
Bending Oak
Poplar
Sycamore
Tupelo
ITalnut
FOREIGN HARDWOODS
Apitong Balsa lfood
Red Bean
Bethabara Boxwood
Camphorwood
Spanish Cedar
Ebony
Spotted Gum (Australian Hickory)
Greenheart fronbark
Jenisero
Lignum Vitae
Mahogany
Japanese Oak
Dark Red Philippine
Light Red Philippine
Fifdr and Brannan Streets
San Francisco
Mexican Rosewood (Cocobola)
Brazilian Rosewood
Teak
Tallowwood
Aspen
Birch
Ebony
VENEERS
Southern Red Guo
Harewood
Holly
Jenisero
Lancewood
Mahogany
Philippine
Plain White Oak
Quartered White Oak
Oregon Pine
Peroba Rosa
Poplar
Primavera
Brazilian Rosewood
Satinwood
Quartered Sycamore
Tulipwood
Vermilion 'Walnut
Oriental Zebrano PANELS (Plywood)
Beech
Birch
Southern Red Gum
Jenisero
Mahogany
Maple Plain Sawn Oak
Quarter Sawn Oak
Philippine Walnut
Cottonwood (Larnatco)
Oregon Pine (Fir)
HARD\VOOD FLOORING
Oak
Maple
Philippine
Flooring Lines
Birch
DOVELS
PACIFIC COAST vooDs
Port Orford Vhite @dar
Spruce
Sugar Pine
Hello, children, here we are. This is the day we celebrate. The California Lumber Merchant is now nine years of age, and every man Jack of us knows that he's the greatest little playmate and pal a gang ever had. Here's to him !
It has been said that when the enterprising stranger makes his appearance in a southern city, town, or hamiet, and registers intent to settle down and become a substantial citizen of the place, the natives gaze upon him supercilious- ly and ask witheringly "who are you ?'t In New York under similar circumstances the question is "what have you?" We of -the west usually favor the new comer with a disarming grin, ald remark cheerfully, "hello bo, que tal? What can you do?"'
Nine years ago, when The California Lumber Merchant made a h"ppy landing in our midst, he found us running true to form. There were no elevated noses, no contemptuous stares, no arrogant assumptions of superiority. We jus-t said, "welcome ihild," hoped to goodness he'd live, and quite forgot to ask, "what can you do?" You see, we knew his daddy-the question was superfluous.
We liked and appreciated The California Lumb,er Merchant from the first. We wouldn't know how to get along without him now. He has functioned in all sorts of weather, pointed the way and shown the light. We take his advice-if not at the time it is given, then liter when experiences pleasant or otherwise have proved to our entire satisfaction that he is a true prophet and a reliable guide.
An examination of old issues of our journal will prove not only interesting, but instructive as well. We will find that predictions and wamings contained therein were timely, significant, and well in advance of the events that followed.
In the hilarious days of post-war prosperity, when we were sitting upon the topmost crest of the wave, paper caps upon our heads, and tin horns in our hands; assured in our false_secrrrity_and never dreaming that the high tide might recede, The California Lumber Merchant warned us that tides are wont to ebb and flow-we didn't believe it.
There were kindly warnings for us when the inevitable happened-sage advi,ce we had done well to heed. Prosperity was slithering away, the world no longer beat a Plthway to our door, the hour of awakening wis at hand. The time for intensive activity had come, wiys and means must be considered. Business must be stalked as the wilv hunter stalks his prey. The go-getter must go-get. \ /e read_these.sapient suggestions, but few of us really understood. "The slight depression was but temporary/' ,,Business as usual," was the cry-"On with the dance."
pell, the wave we were all so joyfully riding did subside,. but not peacefully and to the striins of -soft eerie music. There was no slow motion in it. It suddenly coll.apsed with a terrifying "woosh !" And there we were going down, down, down, with the solid earth rising up to meet us-.
That's the comforting thing about a crash : the earth below is always waiting. The sure foundations still obtain. There- is always something left to stand upon, always a place from which to start again.
Through all the ensuing winter of our discontent
The California Lumber Merchant maintained its optimistic tone, assuring us that brighter days were coming, that other tides were flowing in, bidding us be of good cheer. That's the kind of a friend he is: standing by in the sunlight, rejoicing in 9lI good fortune, alive to our possibilities, stirring oui ambitions, urging us on to greatei achievements; bui just as firmly, and more pugnaciously on the job, when the sicies are over,cast, and the sea storm-swept by wintry gales.
We're coming back now; everybody says so, and what is more to the point, everybody is working to make his hope- ful words come true. Depression has reilly done us gooa- ask The California Lumber.Merchant. It has cleared our brains, stirred our blood, and strengthened our faith in ourselves and in one another. It has turned many a Mr. Pip into a Mr. Pep-made us active, bright eyed, and alert.
We may prove this to our entire satisfaction by looking at one phase or department of business activity-advertisilg. Ever see such a flair for advertising as now prevails? No you never. The mail box is daily stuffed with iirculars, the, porch and lawn littered with hand bills, sign boards multiply even as we denounce them, air planes trice magic words upon the midnight sky.
Funny, even the dignified d.octors, lawyers, dentists, and pastors who used to consider advertising "unethical" are at it. I am called to the telephone to hear that "Dr. Frost will now X-ray my anatomy for half the usual cost of the operation." The dentist announces that he will "clean teeth free of charge for this week only," the lawyer ,craves "to handle my legal affairs-fee not mentioned, even the parson, runs an ad in the daily papers announcing that pew rental has been reduced for the summer va,cation. The radio is barking wares in season and out. A Beethoven sonata is halted just before the adagio so that the inventor of a new lubrication fluid may tell of its unparalleled perfections.
Isn't it refreshing? All the stiff, aristocratic, take-orleave it attitude gone out of business. Everybody willing to limber up, answer questions, offer information, smile-, talk like a human being and make the customer h"ppy. We've learned our lesson, we'll all be better now, easieiio understand, easier to live with, easier to do business withsuch uses hath adversity.
"Then welcome each rebuff
That turns earth's smoothness rough, The sting, that bids nor sit nor stand, but go ! Be our joy three parts pain, Strive, yet hold cheap the strain, Learn, nor account the pang, dare, never grudge the throe."
We who love the lumber industry and are of its great fraternity have had our pangs and our pains. Let's discount them. With heads uplifted and feet firmly planted upon the deck, we're setting sail for happier ports. We are flcing a new era of prosperity-a brighter day is dawning.
Tides may come and tides may go, but trees grow on forever, steel is manufactured, and cement is poured. Cycles are completed, only to roll away into that limbo from which
(Continued on Page 14)
The hardwood business on the Pacific Coast, in company with practically all other lines, has, of course, been afiected by the general depression in business. Building operations have been greatly curtailed due to the troubles of the building and loan companies, and the fact that depressed real estate values have caused so much difficulty in re-financing. Naturally the hardwood business has been hit by this condition, not only through building material sales but on account of curtailed operations in the furniture factories. The reduction in building operations will, of course, result in a quickened demand later on, although indications are that l93l will be a very quiet building year.
With greatly decreased volume, the hardwood yards are confronted with the very serious problem of reducing operating expenses to a point where- they can handle the decreased demand at a profit, and it seems to me there are two very important features which the hardwood dealers should consider at this time:
First: Closer 6-operation sure ethical and profitable conditions.
Secondly: think of new
is absolutely necessary to indealings under the depressed
The hardwood lumbermen must constantly uses for his products.
It is certainly a fact that the whole lumber trade have been very backward in promoting the use of their products with the result that the steel and plaster people have made very serious inroads on the use of wood prbducts. Steel sash have actually been sold at higher piices than good Sugar Pine Sash, when I. believe a good-Sugar Pine-man cou-ld give very convincing arguments thai Sugar Pine makes the better sash. Furthermore, the plaster piople are
working out attractive textures and have driven wood finish out of a great many buildings where it could be shown that the proper use of trim and doors could greatly enhance the attractiveness and beauty of the plastei texture. In other words, the plaster dealer would do well to work hand in hand with the lumberman for the reason that use of com- paratively moderate-priced hardwood trim, such as philippine Mahogany, simply makes a good frame for the textuie plaster, _and as any builder should admit, gives the room the bright and, cozy effect so necessary to a good home.
Some builders are even using panelwork, tiim, and doors, which can_ be purchased locally at very reasonable prices, in the so-called home apartmenis, so distinctive in Southirn California. These builders have found that the use of this attractive rvoodwork has not only brought them higher rentals than obtain for apartmenti with iold plaster interiors, but has also acted is a g:eat stimulus in-filling their buildings and keeping them fiIled.
In conclusion, it seems to me that we hardwood men have a real opportunity close at hand to increase our business duringthe depres_sion and aft-erwards, if we all will just put in continuous and untiring efiorts to promote the usl of 6ur hardwoods with the buililing trades.- Beautiful hardwoods produced by American labor in our own Philippine possessions are coming in at very reasonable prices,-and it-seems to me that all of the lumbermen should co-operate to see that every new home, apartment or flat erectid in Southern California has the main rooms trimmed in these inexpensive but attractive woods. Lumbermen must awake to the necessity of fighting for the continued and increased use of their products or take a far back seat to the merchandisers of other products.
(Continued from Page 12)
no cycle ever returns, but the children of men continue to build homes, offi,ces, and stores; and to erect tall edifices that fret the stars of night. Opportunity knocks again, and Lady Luck waits, just aroundihe cornlr.
_ S-o [gre we go,_sailing out with a propitious tide, Captain Jack Dionne at the helm, and The ealiiornia Lumber \4erchant charting a smiling coirrse. Remembering the past, I hope we may avoid the shoals of Unethical Competition, the Sargasso sea of Inactivity, and all the adverse tides that 49w, and keep to the pleasant, sunlit sea lanes of Mutual Helpfulness and Co-operation. Singing, Working, Play- ing, away we go-it's sure to be a bonnfu voyage.
Anniversaries tend to make one introspectiv-e-they set us to conning the lessons of the past, and planning a future by the bright, revealing light of-experien,ie. Ann-iversaries pro1pt us to speak the words of appre,ciation, too often left lrnsaid, renew our allegiances, and itrengthen the bonds of brotherhood.
An4 so I'm glad that once a year we celebrate the coming of The California Lumber Merchant to our shores. I k-now. of no other journal so intimate-so helpful to the cl-ass.it represents. We know its publisher, its cipable stafi of editors, and its contributors. They are real to us, and not far distant personalities of whom we have only heard. Thev are -our friends, business associates, companions, and aiquaintances. We know that they are interested in our prob- lems, and are moved by our joys and tribulations. 'The California Lumber Merchant is-our magazine, published for us in our own Golden State. No othei is like-it-no other could take its place. For that reason we delight to do it honor, for that reason we should give it our earnest cooperation, and loyal support.
Here's to Captain Jack, his efficient crew, and The California Lumber Merchant ! Here's to every one of us-may we meet here again-next year, after a pleasant and projperous voyage !
HAT would you think of a business that increased 300% in 1930? Yet that's just exactly what happened to Creo-Dipt Stain. And sales have been correspondingly greater since the first of this year.
In your community, there are hundreds of stained shingle houses that were built ten, fifteen, and even twenty years ago. On many of these houses, the shingles are already badly faded. They need restaining. And we want to help you get your share of this profitable business.
Creo-Dipt Stain is the only shingle stain in America today backed by a real merchandising and selling plan. We can offer you color pads, sample cans of stain, folders imprinted with your name, direct-mail campaigns to your prospects, and the personal help of experienced salesmen.
Several dealers have told us they have been able to get a lot of profitable business simply by calling on the owners of old shingle houses and telling them about Creo-Dipt Stain or Creo-Dipt White.
Ask your Creo-Dipt representative to tell you the complete story of Creo-Dipt Stains.
CNEO.I'IPT PRODUCTS
CNEO.DIPT STAINED SHINGLES
CREO.DIPT STAINS
CREO-DIPT W IIITE (double etrength)
HANDI.IRONING CABINET
CREO.DIPT
VEAT4ERPROOFED PAPER
EANDI.WOOD
CREO.DIPT CO. OF WEST COAST
lllS Leary Vay, Ballard Station, Seartle, Vagh.
S an Francisco Distributor
SANTA FE LUMBER COMPANY
16 California Street, San Francieco, Calif,
So,n Di.cgo Distributor
WEST.KINGPETERSON LUMBER CO.
Weet Atlantic Street, San Diego, Calif.
Lo,r AngelecDbnibubr FISK & MASON
B55El C-ontro St , South Paeadensn C,alif. FdctorieEs
North Tonawandao N. Y., Clevelandr Ohlot
Minneapolie, Minn., Kansas City, Mo.t
SeattlerVash. Yancouver, B. C.
Warehouses or Sales Oifrnes in all principo.l citi.es
GENUINE CREO.DIPT PRODUCTS ARE SOLD BY LEADING LUMBER DEALERS EVERYWIIERE
Thc Romence of the Giant Rcdwood Trccr her bccn ruficiently a mirecle to rtir the imaginetion A plant thet thriver for firenty centurier, growr trrenty feet in diemcter, end 15O to 3jO feet high murt hevc bcen protccted from dertructive elementr of dI tin& by en uncommon ber&. The almort inderrructibtc cloel that Providcncc geve there fore* giantt now 9ffqr e metcriel quitc er erviceable for man'r many inrutetion ncedr
Thir 6bcr ir nade up of long, wavy ccllr clorcd et both cndr cech ovcrlapping others. The rcd, heirlike_ f,ber ir curly end epringy, rimilar to a coil epring.
Obrewation in the forertr rhowc that Redwood bert< on the tuntr of fe[en treer har reinained round cven though buried undcr netr trces thrt hevc et. tained l5O yearr. Vithout nourirhment thir bark her rcrirted rot, deconrporition and dirintegration for a c€ntury end e halft
Redwood lumber her riddcn to fame on . reput tion of retvice and long life. The chemicall and phyricel qualitier of redwood bar&, too, lrc remar&. eble. Neture rpecified it for a big joHor no t m. porary ttructur*-and har proved her widonr.
Knowing ite natural qualitier nore reletrch war done to prove itr commercial advantagca After rhtedding the great rlrrbr of bart a red, hair.like 6ber rerulted. Univerritier and engineering laboratoricr epplied the United Stater Bureau of Standard testt to determine ic low thermal conductivity. Gebhardt of Armour fncitute by the hot plate method, which
ir the one approved by the U. S. Bureau of Stander&, found it to have a thermal conductivity of .26 B&u'r. pet hour per inch of thic&nsr pcr rlu.rc foot of material per degree of Fahrenhcit difierence in temlrer. .ture btween the rurface bf the plater. Thir ryee talen et e denrity of 7.2 poun& per cubic fooc.
The U. S. Bureau of Stenderdr co.eficicntr follow:
Granulated Cort ------------- .3O B.t u.
Vood Pulp Board ----------- .34 B.t.u.
Sugar C-ane Fibcr Boerd .34 B.t.u.
Sawdurt end Shevingr .41 B.t.u.
Palco Redwood Barl Fibcr ir en efrective inrutation wherever heat or round wrver murt bc rtoppcd.
In generel conrtructioh it ir eficient betwecn f,oorr, welb, ceiling joirt, bctween rafterr (6eathed) end for the countler inruleting purporcr.
Refrigeration ineulation rcguirer matcriel thrt will not only rtop heat but rtand up under vibretion fron machinery or travel and rerirt rnoirture with itt eccompanying mouldr and rotr.
The very fact that there ir a wide tempcr.ture variation frequently amounting to l0O' F. between the ouoide and inride of e refrigereted rpace pleccr r real duty on the inrulation. Often moirture ir condenced on the inner liner. Thir moirture ie de. structive to insulation lac&ing redwood bark 6ber'r unique resistance.
In an acnrel tcat trucL body wer pachcd 'iif, rhir. 6ber at e denrity of eight poundr to the cubic foot. After rix monthr of pounding on the roed there war no void at the top. fnrteed of the urual rettling from the top the rpringy cherrcter of the 6berr, purhing away from eech other, prerented a tighter peck throughout. Thc 6berr reemed to havc rprung into cvery rvdLrblc rpacc.
Rcrirte Moirturc
T€so were dren medc to detctminc itc capillarity and it wer found thet when Pdco Redwood BuL Fi6er
end. thcn 6e containet f,Iled to thc top with dry 6bct, that the water linc remainr exactly in the renc porition, cven rfter many weetr, rhowing thet thc vatct ir not drawn up into thc materiel. Simildy' undcr high humidity and temperaturc teltr, it wer found to have practicelly no hydrqropic ection.
In eddition, Palco Redwood Berk Fibcr ir highly 6rc rcterdcnc
Vcrmin, inrectr, nout&, fungi, end other dertnrctivc clcmentr p.r, up Rcdwood Be*. All of tftcrc propctticr go to mele it en inrulction thet b filling e reel nced er no other rnetcriel can 6ll it
Thc Economy Balc
For conveniencc and cconomy Pelco Rcdwood Berl Fibcr fu rhipped in 425 pound baler
war placed in a given container half full of water until no more berk could be rubmerged in the weter
Bv Jack Dionne
You hear a lot about the hard times the farmer is having, but I don't know. While farm products ARE cheap and the farmer's dog IS getting pretty badly kicked around, somehow or other it seems to me that there are some excellent compensations for trailing a meek-eyed mule around a lot. The old newe-ftazzle that has the business world on the hip is lacking in the farmer's case. And that's something. ,lrt*
I knpw if I had to make a choice between his job and Iloover's you could just add another name to the list o{ Gee-Elaw'ers and daylitn: "tlu"";
In speaking of his policies in his Indianapolis speech the other day, Mr. Floover said: "We plan more leisure for men and women, and better opportunities for its enjoyment". Well, that "leisure" plank in his platform has developed even past his own ambitions; but the "enjoyment" feature is probably less pronounced than he had hoped.
That really was a good speech the President made at Indianapolis. But it could have been better. It could have been a thousand times better. How? By adding one short sentence to THIS
We should refuse them entrance on the same grounds as though they were manufactured in a pest-housel On the grounds that they threaten the destruction of American industry I On the grounds that they endanger the welfare of the human race t **rt
Products made in large part from stolen and confiscated materials; by labor living and working under conditions that shock every decent American sensibility; being fooded over the earth by an organization that would debauch the soul of the world-a malodorous thing that plans the deliberate despoilation of civilization.
*'l:i
Shall we sit supinely by and watch this pestilence come in? Or shall we, every one of us, get up and rend the skies with our protests until we discover some positive forcc within our Government with courage enough and intelligence enough to kick this bewhiskered pestilence back from our shores?
:t rt !t
American export goods are everywhere being chased out of their accustomed foreign markets by this Russian food. Are we going to sta4d by and watch this miasmic fog debauch our home markets likewise?
*t+
On what grounds? On the same grounds that we would refuse a mad-dog entrance ,: rl" children's play-ground !
Russian goods are flooding the world, destroying every market they enter, undermining the sacred rights of every rank and file of the industries of the world. Every pound of Russian products that enters our land is a working emissary of a monster that seeks frankly and openly the utter destructio4 of every institution we love, of every precept that decent people hold dear.
Not us ! We are going to fall back upon the blessed American prerogative of free speech and raise unshirted Hades until we get results. ahd ttre mqp who takes this foreign bull by the horns and finds the way to say'YOU CAN'T COME IN" will write his name brightly in the Hall of American Fame. ***
I've been hopiirg Hoover would do it. He's the man that should. And the man that could. And the man that needs to. Folks have been charging up against him everything bad that's happened since he took office. He's had a world of bad breaks. Here's a slick chance to put a big and definite mark on the credit side.
Fir or Redwood, Pine or Spruce-you can get At{Y species dried in Moore's Reversible Cross Circulation Kilns-and SELL it at a BETTER PRICE!
Get today's data on kiln drying-drop us a linet
.AND WE ARE GOING TO KEEP RUSSIAN PRODUCTS OUT OF THE UNITED STATES OF AMERT.A"'
r. r. *
Timely advice, full of truth and encouragement, walr presented the other &y by Bernard L. Johnson, editor, American Builder and Building Age, to a big gathering of Detroit architects, contractors and retailers.
Mr. Johnson's summing-up is as applicable to con&tions in California as elsewhere, and perhaps more so. Here it is-a vital sales-stimulating argument for current use:
"The most important factor working in favor of contractors, builders and dealers right now is the vast accumulation of desirc to build created in the min& of the American public by the interrse propoganda released during the past year, and especidly the last few months.
"It is to sen e this great home-yearning market that I urge everyone of you to becorne an evangelist for better and larger homes and for more home building now. Tell your customers to take advantage of the present low price of materials and the present high efrciency of labor. Thousands simply are holding back, awaiting a show of confidence in these facts on your part."
is fully prepared to help you capitalize on this "Build Now" Program. 10,000,000 feet stocks maintained in San Francisco for Northern California trade; the same in \U(lilmington and San Diego for the South.
A little over two years ago the Federal Trade Commission at Washington filed a complaint against 50 lumber manufacturers of the west for calling the products of Pinus ponderosa "White" Pine. Later eleven of these cases were dismissed, leaving 39 defendants.
The hearings in the case began July 5th, 1929, and were held successively at various points including San Francisco, Flagstaff, Albuquerque, Portland, Spokane, Madison, Chicago, Indianapolis, Detroit, New York, and Boston.
On June l5th, 1931, the Commission issued a Cease and Desist Order calling on these 39 defendants to cease and desist from selling and advertising Pinus ponderosa products, variously called California White Pine, Western White Pine, etc., by th9 name of "\Mhite".
The following are the defendants in the case against whom this order is issued:
Algoma Lumber Co., Klamath Falls, Ore.; Big Lakes Box Co., Klamath Falls., Ore.; Braymill White Pine Co., Braymill, Ore.; George E. Breece Lumber Co., Albuquerque, N. M.; Cady Lumber Corporatlon, Albuquerque, N. M.; California Door Co., Diamond Spring, Calif.; Califr-rrnia Fruit Exchange, Sacramento, Calif.; California-Oregon Box & Lumber Co., Ashland, Ore.; Castle Crag [.umber Co., Castilla, Calif.; Chiloquin Lumber Co., Chrioquin, Ore. ; Clover Valley Lumber Co., Reno, Nev.; DaviesJohnson Lumber Co., Calpine, Calif .; Diamond Match Co., Chico, Calif.; Ewauna Box Co., Klamath Falls, Oregon; Feather River Lumber Co., Delleker, Calif. ; Forest Lumber Co., Kansas City, Mo.; Fruit Growers Supply Co., Los Angeles; Hobart Estate Co., San Francisco; Kesterson Lumber Co., Dorris. Calif.; Klamath Lumber & Box Co., Klamath Falls, Ore.; Lamm Lumber Co., Modoc Point, Ore.; Lassen Lumber & Box Co., San Francisco; Likely Lumber Co., Likely, Calif.; Long-Bell Lumber Co., Kansas City; McCloud River Lumber Co., Siskiyou County, Calif.; Owen-Oregon Lumber Co., Medford, Ore. ; Paradise Lumber Co., Paradise, Calif.; Pelican Bay Lumber Co., Klamath Falls, Ore.; Penman Peak Lumber Co., Blairsden, Calif. ; Pickering Lumber Co., Kansas City; Quincy Lumber Co., Quincy, Calif.; Red River Lumber Co., San Francisco; Shaw Bertram Lumber Co., Klamath Falls, Ore.; Siskiyou Lumber Co., Mt. Hebron, Calif. ; Spanish Peak Lumber Co., San Francisco; Sugar Pine Lumber Co., Pinedale, Calif. ; Swayne Lumber Co., Oroville, Calif.; Tomlin Box Co., Medford, Ore.; and White Pine Lumber Co., Bernalillo, N. M.
No announcement has yet been made as to what the defendants in the case will do in the matter. They have 60 days in which to file their answer, and have not yet had time to meet and arrive at a decision. The general opinion expressed informally by Pine manufacturers of California is that the case will be carried on and thrown into the courts for adjudication. This matter will be determined in the next few weeks. The knowledge of the very frequent reversals of these Federal Trade Commission decisions would indicate that the lumbermen will not drop the case where it is. As one Pine manufacturer said to The California Lumber Merchant, offering his personal opinion, "'We are manufacturing Pine lumber that is white in color
and making it in the State of California and if we can't call it California White Pine, what can we call it?" This same gentleman expressed the opinion that with the precedents of the Linoleum, Singer Sewing Machine, Asperin, Castile Soap, and other cases to cheer them on to defend what they consider their rights and the rights of the buyers and users to a trade name established by long usage and used with no intent to defraud or deceive, the California White Pine people have very firm ground to stand on in appealing their case to the courts. The courts have held in various instances that to deprive the buyer and seller of a name for a product thoroughly established, was an injury greater than the damage to holders of the original name rights.
The decision of the Pine mills in the matter will be awaited with interest.
In releasing its decision to the press, the Federal Trade' Commission said:
In deciding these .cases the commission observed that pine trees have long been divided by wood technologists and the public into two groups, the "white pine" and the "yellow pine," the rvhite pine including such commercial species as northern white pine (Pinus strobus), sugar pine (Pinus lambertiana), and Idaho white pine (Pinus monticola).
W-hite pine has a high degree of uniformity of lumber qualities, averaging high in durability under exposure to weather, lightness of color and weight, softness and evenness of texture, closeness and fineness of grain, freedom from resinous content and from shrinkage "ihecking" (the forming of minute fissures in the grain of the wood), and warping. The white pines have great ability to stay in place and exceptional ease of working.
The yellow pine products generally are harder, heavier, stronger, rnore subject to shrinkage and warping, darker in color, more resinous, denser in fibre, coarser and more difficult to work than members of the white pine group. Typi- cal species of the yellow pine group are valuable where structural strength of timber is required. The white pines are not adapted to heavy construction.
In contrast with white pines the yellow pines vary widely. Longleaf yellow pine (Pinus pal,ustris) is the most typicil and commercially important. It grows in the southern States. It is the hardest of the group. These yellow pines vary from the longleaf yellow to Pinus ponderosa wtrictr produces the softest lumber of any of the group.
Annual production of Pinus ponderosa is 2,800,000,000 feet, B. M., while that of true white pine is 1,600,000,000 feet.
Lumber from the ponderosa species was given by ,.i spondents and other producers, riames such as California rvhite pine, New Mexico white pine and Arizona white plne.
Ponderosa lumber came to be given terms which include the phrase "white pine" for local markets in California, New Mexico and Arizona about 1880. By 1885 it was being generally marketed under terms including "white oine" in California, Nevada and Utah points with oicasional ihip(Continued on Page 221
The prosperity of any industry is largely influenced by two most potent factors: first, conditions existing within the industry itself; secondly, external conditionJbeyond the control of any given group.
World economic conditions have materially affected the prosperity of the woodworking industry, reduced volume, caused unemployment and have developed a serious pricecutting situation. These same problems are being faced by every other industry and contiary to the belief o-f many of our own manufacturers our trials are no greater than those being experienced by others.
We cannot hope to overcome such super-imposed conditions but we can do much to help solve our internal troubles. We have a definite obligation to our loyal employees and we should exert every effort to so divide our employment that distress may be reduced to the minimum and that the work available be equally proportioned to those who have been in our organizations for many years. This can bb best accomplished by alternating employees in weekly or biweekly periods.
The reduction in volume should by'any sane reasoning tend to increase our selling price, as on a low volume production basis the cost automatically increases, but owing to lack of organization and general competitive conditions the reverse situation usually develops and in times of depression we sell our product at a price far below the actual cost of production. A continuance of this policy can only spell disaster to numerous operators and I firmly believe that many of our more progressive manu{acturers fully tealize these conditions and want to cooperate to the end that a fair selling price may be obtained.
Local organizations offer the best means of putting into effect this constructive program and fair prices can be ob-
tained through such organization in a perfectly legal fashion. The government itself is advocating the establishment of cooperative marketing organizations in order to save the farmers from bankruptcy and the same principles surely apply to our industry. The day has passed when any one operator can gain an undue advantage over his competitor and only through a spirit of cooperation can success be obtained.
The Millwork Institute of California has confined its efforts to maintaining a friendly relationship between the manufacturers of Architectural Woodwork throughout the State and to further a comprehensive Trade Promotion Program among contractors, architects and owners. Through the activities of this organization the volume of millwork has been materially increased and bv a continuance of this constructive policy we will once again be able to obtain a fair proportion of the total construction cost.
The Institute has just published and is now distributing to architects throughout the State, fifty special Frame Details covering all types of construction which will make it possible for an architect to use wood sash and frames on any type of construction. Other publications of this character are now being developed and will be released from time to time as finances permit. The progressive manufacturers of Architectural Woodwork throughout the State have demonstrated their faith in the Institute by continuing their membership and supporting the progt"it in gen9rql. If the industry ever needed a constructive program, it is now, and the continuance of these activities are vitd to every manufacturer.
I firmly believe that our members have that fighting spirit that will enable them to carry on during these timei of depression and they will surely reap the harvest in an abundant measure in the verlr near future.
(Continued from Page 20)
ments further east. By about 1900 it was coming into middle western territories and about 1915 ponderosa completed its national distribution by entering New England in a limited way.
But as ponderosa lumber gradually spread eastward it came into competition more and more with true white pine in markets long occupied by true white pine. Accordingly ponderosa producers came to value the use of trade terms which include "white pine" for ponderosa products, and they now desire to continue such use, since these trade terms classify and associate ponderosa in the market with the true white pines and afford producers of ponderosa a substantial monetary sales advantage.
Realizing that the trend is decidedly back to wood the California Redwood Association is assisting its member mills in presenting to the trade a better class of Redwood siding-"An2ss"-4 siding that gives the hgme that modern and distinctive appearance so much desired by the home owner. Anzac siding affords a rugged, heavy shadow line effect that lends stabilitv and character to the home.
Member mills are ofiering the services of their own salesmen to the lumber dealers for contacting and selling the prospective home builder on this better class of siding. Descriptive literature and mats for advertising in the locil papers are being sent to the dealers on request, by the California Redwood Association, Financial Center Building, San Francisco.
fTfJFIrNr in tetms qf cusie6slsI when you think of roofingfor after all the amount of roofing business you do, will depend upon the amount of satisfaction you deliver to your customefs.
This is an elementary business fact. For roofing business like every other kind, must depend for growth on the delivery of maximum value at minimum cost, particutarly in these days.
To produce roofing that will do this, it takes decades of roofing experience, modeni manufacturing facilities, quantity production, ample resources.
These are assets possessed by EL REY. These are assets that enable EL REY dealers to secure and develop more profitable roofing business to successfully meet competition.
EL REY ROOFINGin quality, basic materials, line, balance and colorprovides a combination in roofing value for your customer and yourself, that you cantt afford to ignore, if you are to get your share of the roofing business in your community.
As.a matter of good business, dontt you think you ought to get ALL the facts? Yours for the asking, wit{rout the slightest obligation.
For Nine Years We Have Been Advertising
RED CEDAR SHINGLES
CREO.DIPT SHINGLES
LONG LYFE SHAKES
AND NOW WE FIAVE ENLARGED OUR PINE
AND PLACED SAME UNDER THE ABLE MANAGEMENT OF FREDERIC S. P^A,LMER
The Same Quality of "SUDDEN SERVICE" That Has Always Characterized Our Business Wiil Be Delivered in Pine Also!
(The'Federal Trade Commission has just issued a Cease and Desist Order forbidding the mills of the West to advertise and sell products of the species Pinus Ponderosa, commonly known as Western White Pine and California White Pine, as "white pine".)
A conversation that might have taken place:
Carpenter: "I want about fifteen hundred feet more of that White Pine. Here's my list of items".
Lumber Dealer: "Were you seeking Pinus Strobus or Pinus Lambertiana?"
Carpenter: "Sir?"
Lumber Dealer: "I asked if you are seeking Pinus Strobus or Pinus Lamblertiana?"
Carpenter: "f ain't seeking anything. I'm wanting to buy some more White Pine. What are you doing, kidding me?"
Lumber Dealer: "I have no such intention, I assure you. I simply want to find out exactly what wood it is you want. So again I ask, do you want Pinus Strobus, or Pinus Lambertiana?"
Carpenter: "Listen, Mister. You ain't been drinking this early in the morning, have you?"
Lumber Dealer: "No, I'm perfectly sober. And please don't think I'm acting or talking peculiarly, or that I don't appreciate your businpss. I do. And I want to supply your lumber needs just as I have done for years".
Carpenter: "Then why the H-ll are you wasting my time and yours standing there talking like a dictionary, when f want some White Pine lumber and am able and willing to pay for it?"
Lumber Dealer: "I just want to explain to you that there are only two species of genuing white pine. One is the Pinus Strobus, which grows in many northern states, and was the original white pine species. The other is the Pinus Lambertiana, which grows in Califoronia, is a huge species of pine, and is commonly known as Sugar Pine. It also is a true white ping. Which is it that you want to buy?"
Carpenter: "Mister, I'm starting to get mad. f want to buy some more of that same White Pine you've been selling me right along to build cabinets out of. If you've lost track of your own stocks, come on back in the yard and I'll show it to you. f was looking at it yesterday when I was in the yard getting some other stuff, and you've got a fresh carload of it in the last week".
Lumber Dealer: "Oh, you mean that Pinus Ponderosa. But you musn't call that White Pine, because it really isn't".
Carpenter: "You mean to tell me that isn't pine?"
Lumber Dealer: "Oh, yes, it's pine, all right".
Carpenter: 'Well, it's white, ain't it?"
Lumber Dealer: "Only in color".
Carpenter (yelling loudly) : "What?"
Lumber Dealer: "Please control yourself. I said that it is white in color only".
Carpenter: "IIow iq H-U else did you expect anything to be white except in color? Are you losing your mind?"
Lumber Dealer: "Please be calm, and let me explain. It seems that that wood you are talking about, Pinus Ponderosa, has been called white pine in the past. But ttre mill that sold me that last car explained to me that they have passed a law to the effect that only lumber from the trees Pinus Strobus and Pinus Lambertiana can be called white pine, and warned me I had best not tell my customers that it is white pine for fear of getting into trouble'.
Carpenter: "But, Mister, that can't be. Why, it's the whitest, softest lumber f ever sawed. I been buying it as white pine and using it as white pine. You say it IS pine, and anyone can see it IS white. Then if it's both white and pine, why canit we call it white pine?"
Lumber Dealer: "I'm not sure that I rightly know myself. It IS white pine, all right. But it isn't white pine, when you refer to it by that name. See?"
Carpenter: "But why not?"
Lumber Dealer: "Because it's against the law".
Carpenter: "Against the law to call white pine white pine?"
Lumber Dealer: "That's what the mill told me".
Carpenter: "But why isn't white pine white pine?"
Lumber Dealer: "Well, the mill says that it's because the trees they cut this stuff from has threeneedle leaves".
Carpent'er: "Well, what does that mean to me, or my customers ?"
Lumber Dealer: "ft seems that unless a tree has fiveneedle leaves you can't call it white pine".
Carpenter: "But what diffet'ence does it make to me how many needles the leaves have? What of it? What about it? Who cares about that?"
Lumber Dealer: "I don't know. Don't jump on me. I'm just telling you what they told me. All I know is that it's against the law to call that pine out therb white pine".
Carpenter: "Do you mean to tell me seriously that they've passed a law that says I can't call a white thing white?"
Lumber Dealer: "Well, ss-s1'-".
Carpenter: "And f can't call a white piece of pine white pine because the tree it came from didn't have a certain number of needles in the leaves? Do you mean to stand there and tell me such stuff as that?"
(Continued on Page 28)
(Continued from Page 26)
Lumber Dealer: "Well, my mill friend assures me that botanically this is NOT white pine".
Carpenter: "HelM ain't no botanist. I'm a carpenter. I been using a soft white wood for building purposes, and it's pine wood. Can someone pass a law that says I can't call it white pine?"
Lumber Dealer: "Now, don't get excited. I was just-".
Carpenter: "I know. Ygu were just trying to pull an April Fool joke on me here in the middle of summer. But surely you didn't think I'd belibve you, did you? I know they pass a lot of fool laws in this country, but I'm not
farmer enough to believe anyone would pass one to prevent me calling white white, or pine pine. And I'll tell you what I want. I want fifteen hundred feet of that white pine you got back there so I can begin filling some orders for cabinets. I'll show you the bin I want it taken out of. I don't care a tinker's d-n what botanists call it; I don't care what sort of leaves the tree had; I don't care what its fancy name is; I'm paying cash for my white pine; now do I get it, or do f go somewhere else?,'
Lumber Dealer: "You get it".
Carpenter: "Then let's be marching,'.
San Francisco unloaded more lumber at her docks in 9Jtg!qt, 193Q than in any month of the year ending June 30, 1931.
. August, 1930, was the biggest month Los Angeles harbor reports for that same year.
' In October, 1930, San Francisco unloaded 46,561.000 feet of Fir, and 17,369,000 feet of Redwood, a total of 63,930,000 feet.
In A_ugl_st, 1?39, there was unloaded at the Los Angeles docks 79,561,000 feet of Fir, and 4,828,@O feet of Redw-ood. a total of 8{389,00O feet.
Los Angeles' total Redwood receipts by water for the year ending June 3oth, 1931, was 49:9n,fu feet, as compared with a total of 139,819,000 feet unloaded in San Franclsco.
, Los Angeles' Fir receipts for the twelve months were 62,9n,W feet, as compared with 497,O78,000 feet for San Francisco.
The total of both Fir and Redwood for the year received by cargo in T.os Angeles was 712,851,00O feit, while the total for San Francisco rvas 636,897.000 feet.
The figures on shipments into Los Angeles harbor for the past_generation are interesting. In 1898-lumber receipts in this harbor were a total of 100,582,000 feet. Then we find that in 1915 they had increased to 460,000,000 feet. 1916 showed 557 millions; l9l7 showed 623 million: 1918 and 1919 dropped below the L9l7 level. but 1920 took another stride forward with 734 million f.eet. L92l slipped a little, Uyt-.t!t:" .!!S big- bulge started, and 7922 showed receipti of 1169 ryllflon, after which 1923 set the high record for ihe port of 1542 million. L924 dropped back-to 1210 million feet, and 1925 to 1176 million feet.
Here are the figures by months of cargo receipts of lumber at San Francisco and Los Angeles:
_ H. S. Morton, of Hill & Morton, Inc., Oakland, returned June 22 from a lo-day business trip to Oregon, where he called on the firm's mill connections and cbnferred with T. L. Driscoll, manager of their Portland office. Mr. Morton made the trip by automobile and was accompanied by Mrs. Morton.
Ended June 30, l93t
July, 1930 ..
August, l93O
September, ,1930
October, 1930
November, 1930
December. 1930
January, 1931
February, 1931
March. 1931
April, 1931
May, 1931
June,1931 (estimated)
July,
August,
September,
October,
November,
December,
January,
February,
March,
April,
May,
June,
Invited by Rotarian Roy Grenfell, of the Grenfell Lumber Co., Colusa, Jim Farley, assistant Western sales manager of The Pacifi,c Lumber Co., San Francisco, attended a meeting of the Colusa Rotary Club, June 16, and exhibited the motiot pictures showing the whole process of manufacture of Redwood at the company's operations in Scotia.
EHEVLIN PINE makes friends easily. Let "Us prove it to you.
TRADE MARKED GRADE MARKED
NATIONALLY ADVERTISED
SFIEVLIN CALIFORNIA PONDOSA PINE AND SUGAR PINE IS MADE BY: THE McCLOUD RIVER LUMBER CO', McCLOUD, CALIF' SHEVLIN PONDOSA PINE IS MADE BY_
WHERE TO BUY SHEVLIN PINE_ Shevlin, Carpenter & Clarke Company
TEXAS REPRESENTATIVES:
PLEASE SEND YOUR INQUIRIES TO NEAREST OFFICE
6Moof anawr4gelnase bill cannout be sold iz 4-Squenr
Tbc 4-Sqvlas,liac of impoocd, Itccirin hnbr lor good consrr nct ion nou incl*dc t4.Squ.rnr G*ide-Linc Framing, zxq, zx6, zxE, zxto, zxtz, c*b siqe itt Oandanl kngtbtfrnzE to zo fut.
Tbc Linc abo inchr&t 4 4.Squ^rnr Pachagail Finirhing bcms, aaongt b ca, &u I Siding, Cahnia l Sidlng, Incb and Th hk Finitb, Iacb and Tbhk Commoz, Dtol Siding, Srrpping, Etrookg, C,riling; and Modil. iag in ldl ktgh certozc.
When a Chicago 4-Squenn Dealer (Pulaski Lumber Company) can open and hold zt7 new accounti in one yeat by taking advantage of the merchandising oppoftunities in 4-Squenr Packaged Finishing Items alone, consider the iob you can do now thar the 4-Squenr Line includes a big volume item-Framing-the most important lumber used in house constructlon.
With the addition of Framing to the 4-Squenr Line, Bodgm merchandising goes to work wirh greater effectiveness than eve4 sets the 4-Squenr De4ler ogt fnoi{ the competitive pack in hib coq' munity and makes him ,what every quality buyef .iSr;lqlgkig$ for-the source of dependabli, precision building materials fiib good construction.
This latest and grearesr extension of the 4-Squenr Line at last makes it possible for pat it to uork building retail lumber profits
bring Mercbandising out of tbe text books dnd
Weyerhaeuser to stltt a nationwide crusade for good construction with the announcement to the public that Building Blind is Ended. It makes it possible for you to step ont at the head of this rnovement for better construction in your community.
In this move toward good constructiofl lies the practical salvation of the rctail lumber business. Every suaight-thinking lumber merchant knows the job ahead of him-the necessity of concenttating on products which can be sold on their extra merits, over and above the usual values of run-of-mill materials.
There is no protection for you in unidentified, unimproved lumber.
There Lr protection for you in completely identifi ed, guaranteed lumber merchandise.
And that protection is multiplied when identified, guaranteed
lumber is given practical use values.
Because the 4-SquanB Dealer sells 4-Squanr precision lumber he automatically becomes the local source of improved materials for good construction. He gains the favorable notice of every local factor in the home building industryarchitects, reputable contrac-
tors, financing organizations, owners-all of whom want what he has to sell: precision lumber for good construction.
Are you a 4-SeuARE Dealer? Talk to the Weyerhaeuser rel> resentative or write the nearest Disrict Oftce for comPlete information about the 4Squenr Franchise.
1L Practical Plus Values
Jo r Pt e cision C'onstr a ction
11 nationally advertised retail sales advantages
t Squued Bndr. Ordinary framilg !f l|larked lor. Sp-ecler. The.full f lfib"r is orr roo.."a on ihe ends] | species name printed on every piecc, an66rrslbc6imr;dfu bandootheiob. pbsitiveprotectioagainstsubstitutim.
aD Eract Standand Longth..
- Ordinary framing lumber is seldom exact stiodard leisth. Frequeotly it is overJeogth, requir'iag hand triti"i"g. Too often it is scant.
qD Oallbrrted Every Ineh wlrlr u Golde I r-er. A revolutionary innovation in lumber are these acctf4te guides to. precision in placing, measurtlrg, cuttng and !ttrn8.
,,l Seoroned StooL. OrdinarY t framing lumber may or nay not be seasonid. Too muchbfit is "lreeo"totally unfit for use in good -onstruct10n.
!i Ohamlered Xd4o.. The instant u yoo handle a piece of 4-Squer.r Fmmins yoo know it is unlike aoy lumber yo"u'ever haodled bdore. No sha4r hges. Easier to handle.
ll Merl,ed lor Grrde. The full U srade name printed on every piece is -positiuc proof the quality- sircified iad paid lor is dclivcrcd.
lL Trade-Ilfanked. EverY Piece u bears the nationally advertised Weyerhaeuser4.Squrna trademark forquick ideotificition and protection io buying.
lflSold Onfv bY Aurhorlzed 4rv sQuAnr Dealerr. The 4-Squara Fraachise Sien is displayed by selected lunber merihants 'fuh6 harie proved tteir reliability and their knoivledge ofgood lumber and its useg.
II Guarrnteed bY S-eYerrr trreurer. All the specffic precision advantages daimed - for +&uels Guidefine f'saning are veiified by the words "Weverhaeuscr Guasutced" printed on iach piece.
a Bealor Aprrearonoe. Nevef, a \ a 0 Udoi" n""e y-o,iseen stroctoral lumber 44 Ag. Plus Velucs hryc bcco givco to iAii-n"tt1i" the p,rccirioa building V_cr-crhroscll-Souerr Crridc'Unc Frrm' i;,;'t"f ,ii;-ilJ".';J i;";i"c-.
Properfy suracec.on to,ur. slces iuEer Fnming is, cons€quendy, only r oomind seasoning, it rs clean, bfltht' good' iocrease ovet otdioary ftrmiag lunbct of lookiog stock. thesamegrrdcrodspccics.
Ifere are a couple of "shorties" on the subject of job getting.
"\il/ell, sir, I've finally landed a job", said the first young man with much satisfaction, "'Where?" ashed his friend.
"In a drug store", replied the first.
"I'm surprised", said the friend. "f didn't know you could cooli"
* 'r {.
The free employment bureau in a Southern city had an
Herb Klass, general sales manager of The Pacific Lumber Co., San Francisco, returned July 16 from an Eastern business trip.
application for help in getting work from a countrJr darkey. The desk man looked over the list of openingu
"Fine", he said, "we can get you a job in the Eagle Laundry. How does that suit you?"
The colored one looked dubious, and stood there twirling his frayed hat in apparent doubt.
"What's the matter with.that job?" asked the cmployment man.
"Ah dunno, Suh", replied the darkey, "de fack is Alr ain't nevah washed no eagle in Mah life".
Roland E. Chapman, of the Chapman Lumber Co., Portland, Ore., recently spent two days in San Francisco on his way back from a visit to Boulder Dam.
Per.rnl Srocn,a\&NEER in OAK
Quatutdwhite Eain vhite
WalnutBIRCH
Philiooinc-luntfti,ryry rr,reH&nr.rv
White ?tu
RED GUM fuudFewd pnrchctcdORE G ON PINE
We carry the largest and best assorted stock of Plywood west of Chicago. Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of service you demandProgessive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.
AIso a Conplctz Lhv of Pressed Wood'Mouldings
955-967 SOuTE ALAMEDA STREET
TclcpbncTRiniY cr,57
MzitringAddrcss.'P. O. Box 96, Arcadc Station
TOS ANGELES. CALIFORNIA
The stark truth about the present California Pine situation is that all having to do with it have given themselves over to such unreasoning pessimism that it is difficult for the industry to respond to improvement which is everywhere noted.
An analysis of the figures reflecting production as compared with orders and shipments discloses a condition that few seem to realize. It is distinctly favorable as indicating that the leveling process has progressed to a point where supply is certainly not greater than demand..
It is said-and it is true- that mill stocks are large. Study of the nature of these stocks, however, shows that a large part is in the low grades, and suitable for box factory use. Crop prospects amply justify the prediction that such lumber as is now available from which to make boxes and all that will be produced under the present light operating schedules will find ready sale.
As to the Shop and better gtades, it must be realized that stocks in the hands of dealers and industrials are very low. Buying continues on the hand-to-mouth basis, and there is as yet no disposition on the part of buyers to stock up ahead of immediate requirements even though most tempting bargains are offered.
We are led to believe that business has turned the corner, and that commodity prices cannot be expected to show further declines. Professional forecasters seem to be unanimous in that lumber having been one of the first of the basic commodities to suffer, will be one of the first to show improvement.
The low prices of which we hear, are on the items of stock of which there are excessive quantities-the items that are out of balance-prices otherwise are firm, and
broken assortments are becoming more and- more general. It is becoming increasingly difficult for individual mills to handle required assortments or large quantities of certain items. This is significant when it is considered that with many of the California producers eight months constitutes the production year, and that we are now at the peak of production for the season.
It is to be hoped in view of actual stock conditiorrs that the pent-up demand for our kinds of lumber will manifest itself gradually. If it is true that a total of 200,000,000,000 (200 billion) feet of lumber is needed to bring Agricultural America up to a modern, efficient production status-and that amount, according to recent surveysis what is needed, it would appear that there really is some hope for the future after all.
Some of the apostles of latter day lumbering preach that things have never been so tiad. -Remember"wiren in 1915 Clears were selling at $30.00, No. 1 Shop at $19.m, No. 2 Shop at $14.00, and good Box at $11.75? Remember in the Spring of 1919 the huge mills stocks, the small stocks in the hands of the buyers, and the lack of interest in any- thing at any price? Rqmember the Fall of 1919 when No. 2 Shop went from $17.50 at the mill, to $90.00 at the mill?
Things have been bad in the California Pine trade before, but we have seen them get better, and "like causes produce like effects."
There are many buyers of California Pine who have never seen any but an auction market. It might be well for them to have their hearts examined in case historv should repeat itself.
Asphalt has always been recognized as an ideal materia, Pioneer Asphalt Emulsion is a correctly refined Aspha for heating or solvents to make it easily usable. It is applied cold on either wer or dry surfaces . . it bo is finished, a conrinuous coat of hig place.
Any one can apply Pioneer Aspha cessfully and economically. There are many profitable sales w will show you how to reach prosp Asphalt Emulsion business in you Emulsion Departmenr, now, while
: cribing ther other uses requ6t. \
INCE 1888, Pioneer has consistently contributed toward the progress and success of its dealers.
Pioneer dealers have grown and prospered.
Pioneer has aided in their progress by developing new and exclusive products for the lumber dealer to sell measure of value"
. prodpcts with an "extra whose exclusive sale makes Pioneer dealers safe from competition.
Pi'on eer Asphalt Emulson is now playing a big parf m your program.
It is a profitable item for you to handle.
The statistical showing of the Redwood Industry during and foreign. Domestic shipments for the first five months the first months of 1931 revealed a very low level of of this year were 76/o of those of last year, with the Eastactivity. ern territory showing up somewhat better than California.
The California Redwood Association received reports qorgig-n_ gllnments were but 33% oI th_ose of the same p-efrom mills estimated to reprisent 87/o of the total Redwood riod of 1930, and bat 2l/o of the first five months of. 1929. prodtction, so that the showing_ of these mills should very When the volume used by the mills in their own opera- nearly reflect conditions in the Industry as a whole. tions is considered, consumption of Redwood has excdeded
These mills report that during the first five months of 1931 production was 55/" of. that for the same period and the same mills last year, and 59/o of. that in 1929. This production totalling 95,000,000 feet for the reporting mills, is considerably under 5O/o capacity, as shown by actual past experience of these companies.
Shipments were on a slightly higher comparative basis than was production. These mills shipped 98,500,000 feet during the first five months or 7I/o of their shipments for the same period of 1930, and 65/o of their shipments in L929.
The decrease in shipments has varied somewhat as between domestic markets. and radically as between domestic
production by about 15,000,000 ft., or nearly l5/o of. this year's cut. This makes a very noticeable decrease in the stocks on hand at the beginning of the year. The stocks are still rather large in total volume, although many of them are badly broken. The Common grades, generally speaking, are short and the mills are inclined to be crowded on cutting crders with production on the present schedule.
Renewed sales effort is being made by the Industry on the grades that have been moving most slowly and feel that a better balance of stocks can be secured through a vigorous marketing poli,cy in addition to an improvement in the total volume moved.
I believe Tagore said: "The men who are cursed with the gift of a literal mind are the unfortunate ones who are always so busy fixing their nets that they never go fishing", or something to that effect. Many a time I have been so busy watching my stance, left arm and pivot, I have forgotten that the big idea was to hit the ball. And in many a business concern today a lot of us may be so busy wondering what's going to happen, what somebody else is doing, that we forget to work.-The Needle.
So little a thing, that tiny flash of fire, When for a moment like a flower you swayed, Frightening us both and were a shaken maid
Under the urge of half-revealed desire; So little a thing, so little a thing and gone; The brave eyes cleared, you gave a stifed laugh Letting me know there was no cup to quaff, And I went out to walk until the dawn.
So little a thing, so brief a bliss, and yet I shall not find the same lilt iq a song Nor ever win the power to forget By any magic that creation knows: Slave to a memory my whole life long, That you'd forgotten ere the white sun rose.
A. Wilkinson.
-LuptonBruce Barton says: "You can't advertise today and quit tomorrow. You're not talking to a mass meeting. You're talking to a parade".
"Young ma4," said the old lady to the junior salesman, "how do you sell your limburger cheese?"
"Sometimes," said the junior salesman thoughtfully, "I often wonder myself."
If people would whistle more and whine less; hustle rnore and holler less; work more and worry less; boost more and beef less; give more and grab less; business w,quld lre better darn fast.-Galen.Starr Ross.
Golf is a form of work made expensive enough for a man to enjoy it. It is physical and mental exertion made attractive by the fact that you have to dress for it in a $2fi),000 club house. Golf is what letter carrying, ditch digging, and carpet sweeping would be if these three tasks had to be performed on the same afternoon in short pants and col: ored socks by gouty-looking gentlemen who require a different implement for every mood.
Golf is the simplest loo,king game in the world when you decide to take it up and the toughest looking when you've been at it for ten or twelve years. It is probably the only known game a man can play as long as a quarter of a century and then discover that it was too deep for him in the first place. The game is played on carefully selected grass with little white balls and as many clubs as the player can afford. These balls cost from 75 cents to 25 dollars and it is possible to support a family of ten people (all adults) for five months on the money represented by the balls some golfers lose in a single afternoon.
A golf course has eighteen holes, seventeen of which are unnecessary and put in to make the game harder. A hole is a tin cup in the center of a "green". A ,.gree4" is a small parcel of grass costing about $1.98 a blade and usually tocated between a brook and a couple of. apple trees, or a lot of unfinished excavation. The idea is to get the golf ball from given points into each of the 18 cups in the fewest strokes and the greatest number of words.
The ball must not be thrown, pushed, or carried. It must be propelled by about 9200 worth of curious looHng implements especially designed to provoke the owqrer. Each implement has a specific purpose and ultimately sorne golfers get to lrnow what that purpose is. They are the exceptions. After each hole has been completed the golfer,counts his strokes. Then he subtracts 6 and says ,.Made that one in 5. That's one over par. Shall we play for fifty cents on the next hole, too, Ed?"
After the final or eighteenth hole the golfer adds up his score and stops when he gets to 87. He then has a swim, a pint of gin, sings "Sweet Adeline" with six or eight other liars, and calls it the end of a perfect day.-(Author Unknown.)
Sweet Young Thing: "Frank says he worships the very ground f walk on".
Jealous Rival: "Why not. A farm of that size is not to be' scornedt'.
WE ARE WHOLESALERS. CAPITAL AND SURPLUS $r,ooo,ooo
We hane had A GENERATION OF SUCCESSFUL EXPERIENCE IN SELLING THE TEXASLUMBERTRADE.
Pcrhaps we can help you sell your stock in this state. WRITE US
"Write something about 'Pine Specialties the Dealer Can Suocessfully Sell"' says the editor. All right, Mr. Martin, but what is a specialty ?
A specialty, we can assume, is an item outside the regular line of mill products. It may be an article to which has been added manufacturing thought and labor to make a finished product ready for the consumer or it may be a raw material or semi-finished material in a new form to meet a special market.
The successful specialty in time becomes a staple and right here is the biggest thought in conne,ction with special- ties. By pushing them we are taking one way out of the present troubles assailing the lumber industry. That goes for the dealer and the mill man too.
Recall some of the basi'c facts about our business that have been pointed out many times by The California Lumber Merchant and other missionaries. The worst thing
about our business is that the bulk of it is on a raw MATERIAL basis. The producer of raw materials is always up against it-look at the farmer, the stockman and the miner. All he has to sell is "price" and most of the time this is set by the buyer or "business conditions". Our worst handicap is the psychology inherited in all the traditions of the lumber business, this old raw material angle that cramps our style in manufacturing and selling.
Competing building materials can teach us a lesson. Most of them are made and marketed to suit the buyer. Analysis of the buyer's needs and preferences establish the form and the product is manufactured accordingly. In our business we go at it backwards. We make the stuff in a traditional way and try to get somebody to buy it.
The dealer takes the grief. His customer is buying a house, a chicken coop or a second story for his bungalow but all the dealet has to show him is a lot of boards. dimen-
sion and other things utterly mysterious to the prospective builder. The buyer can't even understand the dealer's language.
I.magine buying an automobile or a radio and being shown a lot of pig iron and copper and a chunk of crude rubber.
The more specialties that can be developed into staples the better for the dealer and the millman. Each one is a step away from raw material and toward manufacture and merchandising as followed by every other successful industry.
The hardest thing in the world to sell is an idea. We resist them. Every specialty is an idea to start with. The non-technical public resists them less than the seller does because he knows nothing about the inhibitions and "dont" we accumulate in "learning the business".
The dealer can not be expected to undertake the expense of missionary work ahead of. a new specialty. The manufacturer must open up the way for him with advertising and sales work directed to the consumer. At the same time the dealer can well afford to cooperate with the pioneering manufacturer, provided he is sold on the idea, the quality and value of the new item.
Take a chance, stock it in a conservative way, then develop the selling angles and put some effort and a few of your own dollars in pushing it. The manufacturer has taken a bigger chance than the dealer is asked to take. He didn't get that new article from Santa Claus. He had to gamble on design expense, experiments, costly failures and development and the machines to make it with.
The profit from specialties is both direct and indirect and the far-sighted dealer will get his biggest returns from the indirect. The sale. of a specialty generally carries some
staple supplies along with it and helps move all the stock, but the indirect profit goes still farther.
Put yourself in the place of the window shopper who sees your display of specialties. Remember, the women do most of the selecting and visualizing of the new home. They sell the home idea and in most cases contribute a lot of work and sacrifice toward building it.
Your window shopper is attracted by your novel display, -cute garden furniture, new color effects in a panelled wall or dbor or a handy kitchen layout with folding this and disappearing that and a tempting breakfast nook. From admiration to the desire for ownership is but a step and the long smouldering desire for a new home or an improvement to the old bursts into life.
Suppose these casual observers are habitual apartment dwellers. You have put new ideas into their heads and soon the apartment owners will begin to hear about it.
We have assumed so far that all sales are made to laymen, We have left the contractor out intintionally for he has to sell the layman if the dealer does not. Contractors and dealers can work together on new ideas. When business is quiet time can be profitably spent in selling ideas. If you set enough of these eggs some of them are bound to hatch. Even in the dullest times improvements can be sold. If property is hard to rent a few improvements and the addition of a novelty or turo will attract tenants. And once an idea like this is sold to an owner he comes back for more.
The next time a salesman tries to sell you a new idea, give him a few minutes with an open mind. If it looks good, take a chance. It may be the opening wedge for something bigger than you can foresee.
RAW MATERIAL+ SKILLED WORKMANSHIP: FINISHED PRODUCT FINISHED PRODUCTS ARE YOUR MEANS TO
Lumber is your predomlnant Raw Material. Consider the essential factors in the selection of SUPPLY
Large and aaried, stocks ol Hard,woods, Sugar and, trtr/ hite Pine redd,y for immed,iate shifument assare ol the tormer. Experienced, ord,er rnen who fill each ord,er large or sffiall with its ubimate use in mind,, asstrre you of the latter. Theref ore m)o;d d,elay and obtain satisfaction bg selecting ds lour DEPENDABLE SOURCE OF SUPPLY The-
Los Angeles
The Los Angeles Wholesalers' principal wailing wall is the West wall of the Petroleum Securities Building, alongside the parking station where,the boys park their Flivvers and Rolls Royces after making useless calls on some "extinguished" buyers. Beside this wall they often pause to shed a congenial tear with a competitor and offer constructive words of encouragement such as "Yes, Boy, it's sure tough."
Take a look at these figures and join us in a good cry:
Los Angeles Building Permits
t923 ...$200,000,000
Dn . ........ .. 93,000,000
1930 . 74;000,000
1931 .... :.... lobks tike 4O to 50;000,000 Lumber sales in this territory 'are in' dirett proportion to building permits.
The wholesaler belongs to a hopeful tribe, they seem to hang on no matter how tough the going. It must be admitted, howevbr, that duyingl tihe first half of this year they have don'e i little that' ib rc6nstrlrctive to help their condition.
1 ,,!
"o'gratutate themselves that they have hiil,tH.:.burag" and for6sight to maintain during the present depression an efficient organization. The Los Angeles Wholesale Lumber Association has given good credit information, advice on trade ethics and up-to-date information on market conditions. This Association has provided a forum for discussion of our own 'problems as well as a point of contact between manufacturers and retail assoc'iations. . I
As a whole th<i 'wholesale groui5 has made an earnest effort to cooperatq wilh. the retaill .groupi,knowing how largely our suciesiq is, dependent orl theirs.
On account of the fact that the *holesale group is made up of wholesalers' group representatives and direct representatives it is not always possible to get 100/o agreement as to the solution of our problems.
We wish to disquss here'some'of the problems'that have confrontedus:t , ',.. ''
First there is no [eheral agreement among up as to the merits of grade-marking. The general impression seems to be that grade-marking is particularly advantageous to the retailer and simplifies whglesale sales; As to the ,present method of grad€-marking:using West Coast stamp in any and all yards we feel there is something left to be desired. This system is. all right as a means to an end, but after a demand is' established for. grade-marked lumber we feel it should be the mills' function to mark their own lumber.
' The new Los Angelyqs ipuilding Code which made necessary the application of three coats of plaster to wood lath and only two coats to any substitute material we felt was
discriminatory and gave us some anxiety. Some of our group worked hald on this and after several meetings with the Contracting Plasterers' Association and the Building aird Safety Committee of the City Council are in a fair way to have the ordinance changed so as to be more favorable toward wood lath.
The Harbor Board has given the Lumbermen as well as other Harbor industries a few bad half hours with their proposal to raise wharfage and other Harbor rates. IJnder the new proposal preference will be shown coastwise domestic lumber and higher rates will apply to imported hardwoods, as well as Canadian softwoods and domestic hardwoods from Gulf Ports and the Atlantic coast. The lumbermen are as a unit with other Harbor industries in opposini any increased rates. We feel that increased revenue is not necessary for Harbor maintenance and that the Harbor Board is trying to establish a new princifle of financing; that they are trying to finance new cbirstruction out of,current revdFuis instedd of the sale of bonds; We feel that it would be disastrous to a.city so dependent on its harbqr as Los Angeles-to have rates increlsed at this time and with business at its present level. Our indus; llf !s Ue** represented at meetings with the City Council Harbor Bodrd and Chamber of Commerce and it is hoped that our efforts will be successful.
The question of the importation of Canadian lumber into California has bothered some of the manufacturers and they have charged the wholesalers who handle British Columbia lumber with dumping which is supposed to be d crirne .undgr the new'tariff law. This charge ha,s .been made to the Federal Trade Commission who ari now'invesligatjng'thesb wholesalers much.to their. diigust,' The findings of the Commission have not yet been mlde public. California on account gf its nearness to lumber producing areas has always- been more or less of a dumpittg ground for Oregon and,Washington mills and it would seem out of order for them to charge their neighbors in.Canada with trying to keep up with them. 'It'wo-uth te better for them to concentrate on improving their product and merchandising it more intelligently than to blame others for their troubles.
There is nothing at present to indicate any increase in volume in any market for the balance of the year. The whole gountry is considerably over-built although our local conditfon in this respect is better than most anywhere else in the United States.
The Wholesalers' one ray of hope is the enforced curtailment now taking place in the northwest. It is very likely that production will be only 35/o of normal for the next three months, which will surely have the efiect of advancing wholesale prices.
Buy Now and End the Depression.
wrtorer"i#,.1r,'lat l""rt
Phoenix, Arizona
Do not believe that building conditions generally vary very much in Arizona over the general average for the country. There has been a general easing up in building construction throughout the state, and this is particularly true of the mining centers like Globe, Miami, Jerome, and Clarkdale. Bisbee and Douglas, also, have reflected in building operations the low price that copper now yields, which is probably the lowest in the history of the industry. Building permits in Tucson and Phoenix for the past six months have shown a considerable decline over last year. Due to the ,construction of several large buildings, the business section of Phoenix would indicate a f.air amount of activity, but the lumber business derives its chief source of revenue from residential and apartment house construction. This type of work, and speculative building as well, is practically at a stand-still. If one is content to take the average over a period of years, Arizona has been good to the lumber industry, and the writer and other dealers, as well, are inclined to be thankful for a fair average for the past five year period.
Stormy days will come, the skipper must keep the ship
trim and ride the storm. and at the same time there be provided a good test for pilot, ship, and crew.
There is a large program of highway work contemplated for the coming year, and it is good to ncite that many of the bridges are being constructed of lumber, heart redwood and treated fir being specified.
The City of Phoenix is just winding up a contract involving over a million dollars for a new water system, and work is now being started on sewer lines and sewage disposal plant that will involve ahother million dollars. Considerable lumber and cement have been used in both projects, in addition to the fact that .this work has aided some in taking up the slack of the unemployment situation.
Witl not attempt to prophesy what the future holds in a building way other than to express the positive thought that anyone operating in this western country can well afford to be patient. The coming years can only produce good results, and one factor in producing them is the continued desire of a large part of our population to reside in this land of promise-east of the Colorado-and come to think of it. west of it, as well.
* the occasion of its Ninth Anniversa ry wewish to compliment THE CALIFORNIA LUMBER MERCHANT.
I UfS Journal has established and maintained a definite campaign for the welfare of the retail lumber trade, in which we are all vitally interested.
I HEREFORE,we offer our wishes of continued success to THE CALIFORNIA LUMBER MERCHANT, and dI its readers, our customers and friends.
The past twelve months have been rather hard ones for the Philippine lumber industry. We believe, however, it has suffered less than other lumber operations for the reason that shortly after business started to decline a concerted effort was made by the mills to curtail production. Some mills closd down altogether for several months and practically all of the others went on a short day basis. Then again, three large mills destroyed by fire, caused a further reduction in production. The larger mills as a rule have their export cut contracted for for some considerable time ahead, so that by the time these contracts were completed there was no great quantity of export stock on hand.
For a time, the Manila and Japanese markets slumped off and as these two markets took care of the low grade production, the mills found themselves being loaded up with low grade stock which was not suitable to ship to foreign- markets such as the United States and Europe. Both the Manila and Japanese markets started to pick up shortIy after the first of the year, however, so that we find, at the present time, they are able to take care of the current production of low grade. About the same time, the European and South African trade took on a firmer tone and the mills found this outlet absorbing a very considerable amount of their high grade production, so that along with what was moving to the United States and Canada, it kept export stocks down to the minimum.
While the amount of F.A.S. Grade moving to the United States is, perhaps, less than 50 per cent of normal, the amount of No. I and 2 Common being sold is very satisfactory. One reason and, perhaps, thi principal one, for the large consumption of No. I and 2 Common Philippine being used here in the face of ridiculously low prices quoted for domestic hardwoods is the quantity of cliar cuttings in Philippine as compared grade for grade with other woods. Furthermore, the public has become so familiar with Philippine Mahogany that they demand it more and more. It is interesting to travel up and down the Pacific Coast States and note the quantity of this wood being used for trim arid furnishings in the construction of new buildings. I believe that if a survey were made the use of Philippine Mahogany would be found to exceed B0 per cent of all wood so used. I am also sure that a survey of all woodworking plants would show not less than 9O per cent of them using Philippine Mahogany.
The branch of the Fisher Body Company at Seattle is now using Philippine in the construction of auto and truck bodies and if it proves successful, which we feel sure it will, it will mean another tremendous outlet for this wood.
The now famous "case" of nomenclature of Philippine Mahogany which has been before the Federal Trade Com-
mission for the past five years has not yet been passed upon by this body but the decision should be handed down shortly. The interference of the Federal Trade Commission in this commercial practice, while it has had no efiect on the Pacific Coast trade in the wood, has unquestionably been the means of its more general use in the eastern United States. A favorable decision would, therefore, without question, increase the consumption in that territory to a considerable degree. At the present time it is the most popular wood for boat construction on the Atlantic seaboard and Great Lakes district which, as everybody knows, is quite an item of commerce in itself.
The Canadian trade is now becoming more familiar with Philippine Mahogany and, I believe, there has been more of this lumber shipped into Canada during the past six months than in any previous twelve months. The Canadian trade, however, is not taking any of the Common grade at present, confining its purchases to F.A.S. and F.A.S. Needle Wormy.
Prices, of course, are low, but this is naturally to be expected under present conditions and we believe that the prices we are getting for Philippine are in line with prices of other commodities. With the exception of a few isolated cases of extreme price-cutting, the present market is firm and. buyers are not pressing for lower prices. It is our opinion that if prices were to further deCline pressure would be b_rought on the producers to further curtlil their operations but we see no reason for and do not expect additional reductions.
Two new mills are being erected'in the Islands, each of them having a considerable capacity, and it is expected that these mills will be in operation by the time buliness picks up. It is also expected that when the present depression is over the mills in the Islands will have difficulty in keeping production up to the demand. At present there is every indication of an increase in demand and stocks in the local distributing yards are now below'what is normally carried. As there is very little surplus stock in the Islands we expect movements from there to be rather brisk, even if the quantities moving'are not as large as in normal times.
The future of the Philippine lumber busines looks very bright, indeed, and the manufacturers in the Islands have so organized themselves that production and marketing can be fairly well controlled in the interests of both the buyer and seller, both as to grading and prices. We feel that the purchasing public has d'emonstrated in no uncertain way that Philippine Mahogany is one wood where they get full value for their money and that "Philippine Mahogany Trim" really does "Make a House a Home."
San [.os Angeles Office: 706 Standard Oil Building
-il-xt- Car and Cargo Shippers
In These Qualitg Proilucts
Douglas Fir
Redwood Lumber
Redwood Split Stock
Redwood Shingles
Cedar Shingles
-lt-xtG
California Pine
California Sugar Pine
:::=tt-)ltAIso Featuring
And Other OId Crrowth Worked
High-Grade Yellow Fir Uppers
Sparks cannot do a lot of damage unless they fall on fertile soil. If they land in a nest of rubbish, dry grass, shavings or other kindlings, they are sure to spawn fite and deitruction. Eliminate sparks as far as possible by spark arresters on your stacks. Prevent trouble from outside sparks by keeping a clean ya"d and plant. Kill the spawn of the spark!
Lumber Mutual fnsurance offers specialized protection for the lumber industry. !?'e prevent fires if possible. We pay losses fairly and promptly. By our dividends we "idt ce insurance cost. Our policies stand for safety and saving.
Ask any of our Companies to shout ltou how our fire freaentlon seraice and our policies offer rnarimum protectiott both belore and otter loss, and how our dioidends reduce your cost.
No, Mr. Lumberman, your problems are not peculiar. All nations of the world are facing the same economic problem, and that is the eniarged scope of competition. Europe is convinced that they can ,compete with a cheaper and better merchandise than our own country, ,consequently all nations are after the other countries' dollar. This condition has been made possible due to our mechanical achievements, and the scope of the world's trade today is no larger than the area of our country was a few years ago.
This same ,condition exists today in the lumber business of California. Lumber yard investments are all out of proportion, some years ago during the age of the horse and wagon, these large investments of stock, real estate, et cetera were a necessity, but today the area of competition is extended from twenty miles to two hundred miles and the investment of merchandise is carried by the wholesaler; consequently the dealer may deliver today merchandise within a few hours, which the same merchandise would have required days to make delivery in the past. This condition should convince all lumbermen that adjustments are very necessary, and that either the demand must be increased, or that investment must be de,creased. You will agree that this argument is sound, but how ii the condition to be adjusted? You, Mr. Lumberman, can solve this prob- lem and no one else; you must first start to help yourself.
Fear is at the bottom of most of ou,r troubles; fear of competitors; loss of business; lack of confidence. What good reason can any merchant give for remaining in his own little business cave, a prey to every beast oJ trade, when he ,could find safety and prosperity in working and respecting his fellow competitors; gentlemen we must-work together or we will hang separately.
My observation of the lumber business in California convinces the writer that the investments in lumber vards in every city with a population of ten thousand people and over'could be reduced at least fifty per cent, andlhii reduction cannot come to pass until the dialers will meet on common ground and apply brains rather than personal greed, and resolve that he would rather work with his competitor. even if he does think that he is a scoundrel, and shaie with h-im the possibility of making a profit. I have yet to find th_e district where any one dealer has made all of the profit. We hang men for committing murder, but we still'have murderers.
A11 of us know more than any of us. Few of us realize how little most of us know aboui the daily business of each, until we_ begin to meet the rest of us and talk things ovei among the lot of us.
Now Mr. Reader my suggestion in correcting this evil would be as follows:
First: Every lumber dealer should start helping himself, by becoming a member of the California Retail Lumbermen's Association, because it is through this organization that troubles between cities can be solved and trade practices defined, ,controlled and many other advantages that I do not have the space to cover in this article.
Second: That each city organize and study their own problem, because through this effort many local evils can be corrected. My first suggestion would be the establishment of a trade promotion fund whereby members would pay into this fund at least one dollar per thousand feet on all sales, this money to be allowed to accumulate until sufficient funds are available for the establishment of a constructive program.
Third: The formation of a local Home Building Service Bureau, securing the ,cooperation of all firms interested in home building, and put into force an extensive newspaper advertising program, educating the prospective user of lumber that you are interested in his problems and that you have played a part in making it possible for him to secure the information regarding any problem of building. Distribute house plans and many constructive cir'culars, promoting the use of lumber for many special uses. Much valuable information can be secured at little cost through the cooperation of the California Redwood Association and the National Lumber Manufacturers' Association.
Fourth: The establishment of a liquidation fund to be used in case some member requests liquidation. Mr. Reader you will liquidate yards only when Mr. Operator convinces himself that business is not profitable under stabilized conditions, and this process will not be expensive, because through group cooperation the expense will be minimized.
Fifth: The formation of a credit department to control the conditions of sale, and the exchange of credit information between members; also the compiling of recorded building permits, purchases and general information for the use of the members.
Now, Mr. Lumberman, ;rour competitor may not be as incompetent as you think, and the ,chances are he will be in business when you have passed the production age. You both have been chasing the end of the rainbow, when if you had only understood each other you could have been led into the land of prosperity and contentment.
"Automobiles have brakes."
"Steam engines have governors."
"Steamships must have a compass."
"Why shouldn't your business provide similar protection?"
Many retail lumber dealers are now carrying sJb. Empty Cell Pressure Creosoted lumber in stock.
We will gladly pr€ssure creosote YOUR lumber at our Long Beach Plant.
The celebration of an anniversary is supposed to be, if I am not mistaken, the occasion for rejoicing. No one wants to celebrate a cycle of gloom and I am therefore reluctant to write an article for The California Lumber Merchant whi,ch will be a wet blanket on the otherwise cheerful pag:es of an excellent birthday issue, but I ,cannot portray the condition of the lumber market in the Notthwest without painting a word picture which will be of a very doleful nature.
The past twelve months have been extremely unsatisfactory for Northwest lumber manufacturers. The slump which began in October, 1929, hung on doggedly through 1930 with the demand slowly falling off and prices continuing to lose ground. An extensive produ'ction regulation program which met the shrunken demand in an admirable way was not suffi,cient at any time to give the mills the upper hand and by the late fall months everyone was reconciled to slack business until spring of this year when it was hoped that a general revival would place the lumber industry back on its feet. February and March saw the market fairly well stabilized and gave plenty of ground to the belief that the usual seasonal bulge in buying would be felt in April, May and June. Unfortunately, instead of business picking irp a noticeable weakness developed the middle of April, and May proved to be the most disastrous month experienced since the slump began. Prices, which were already below the cost of production for a majority of mills, declined further and gradually more operations closed for indefinite periods.
So far June has added nothing cheerful but there is much to lead students of the market to believe that prices will by the first of July be as low as they will go. During the past two weeks several of the largest operations in the Northwest have announced plans which call for a complete tie-up on the first of July with prospe,cts that they will remain idle the balance of this year regardless of what the market does, and numerous other concerns are contemplating simi-
lar action. With production already below 45/o of normal it seems a safe prediction that not over 35/o'of the usual footage will be turned out during July and August. When it is borne in mind that mill inventories of some items of retail yard stock, especially No. I common dimension and boards, are below normal it will be seen that should the demand remain where it is it ig not improbable that the buying of mixed cars for quick shipment itrroultr ttt" su-mer months will be harder than at anv timi since the slump began.
Prices on fir are down to what was considered rock bottom twenty-five years ago and operating losses have long since.become mu,ch greater than those to be suffered by re-maining idle and ablorbing fixed overhead charges. -
Many of the best sawmills in the Northwest lave now been closed for over a yeat. Their crews are completely disorganized, as will be those of the concerns that aie pri- pa_ring to- shut down for indefinite periods on the firsi of July. Such operations will not go to the expense of getting started again until t.here has been a very marked improve-ment in prices, for the idle plants are now divided into two classes: well financed concelns that have tired of continued losses and poorly financed concerns that will not be able to get money to operate again until there is abundant evidence that lumber can be sold at a profit.
The Northwest lumber industry has been hard hit during the past eighteen months. There has been widespread unemployment and wages have suffered severely. Men who have.formerly_found employment in the millj and camps are filtering off into other lines of work and the reorgani/a- tion of crews will present a serious problem. In thJmeantime, the rvise builder will take advlntage of his abilitv to buy lumber for less than the cost of production for it is not improbable that when the recovery cbmes it will take olace quickly and prices will rebound, as has been the ""rd following practically every_depression in the past, similar to the one now being experienied.
First introduced 4 years ago
-now largest seller on market
Largest seller, fastest selter, because b c r tGuaianteed 90y'o ot more red heartwood with l(f'/o oil content. And packed in metal-bound cartons for good measure.
Fu qtotatins,"or!!l:{fj;::" ;*r,"," catil onia
E. J. STANTON & SON J. E. HIGGINS LBR. CO. Lor Angelcr San Francilco
ffio.c,F,BglYrr 6,6. lvrANUFACTUIT,EFLC F}BO
HIS atractive PhiliPPinc Doot auggertr thc dayr when towering cacder were built for the recurig of i$ people from their enecrier"
HE EASTVOOD ir one of the Philippine LAMINEX derigor noted for the aristocratic, ctraightt slender ribbon grain that ic asoci' ated with the moct exPendve hard' woods.
HIS door can be erPPlled also in Vertical Grain Fir, and the face can be either grooved or plain.
Selling Dealer Trade Exclusively
?r
(tThe
campaign is onwatch the results. gpRedwood Anzac Siding-the siding with a personality.tt
"Actual production qf an unusual insulating material made from the Bark of the Redwood Tree is now under way by The Pacific Lumber Company," according to an official of the Company. "For years," this official comments, "we paid large sums for the disposal of Redwood Bark in our logging operations. Now we are peeling the bark from the logs at the mill-the bark is then shredded, baled, and in this form is a highly useful insulating material. Bark on a giant Redwood may be upwards to eight inches thick.
"seemingly when nature designod the Redwood tree to be tl-re oldist living thing, she put a protective cloak on the tree that would turn aside heat, cold, fire and the ravages of animal and vegetable life. People generally," continued this party, "have come to recognize Redwood as quite an qnusual wood. The bark nature_ pu] ol the -tree ii even more remarkable than the wood. In the first place, Redwood Bark is made up of red hair-like fibers; each fiber is made up of countless cells that are closed at both ends. These fibers would be good insulation, temporarily' even if they lacked the chemical and physical characteristics of Redwood Bark.
"Redwood Bark Fiber, while odorless and tasteless to humans, is very distasteful to all kinds of vermin, m9ld9' fungi, rot and other destroying organisms. Slabs of bark are found in good condition under the roots of 1SO-year-old Redwood treEs that have grown to maturity over the buried trunks, which only proves the wonderful durable qualities.
"Redwood Bark Fiber "is moisture resistant, springy and curly, and for these reasons it may be packed in the walls of rlfrigerated trucks and not be shaken down from the top through vibration."
Ray W. Hathaway, plant superintendent of the McCloud Rivei Lumber Co., McCloud, was married to Miss Elva Mitchell of Alameda, in Alameda, June 18' Immediately after the ceremony. Mr. and Mrs. Hathaway left for a honeymoon trip to Vancouver and Victoria, B. C.
V P. C. Hansen Lumber Co., Centerville, is remodeling and ' modernizing its office building.
Manufaclurers of
Dry Kihr Pluing MiU Bor ShooL
rnd Moulding Frctoricr , Drily Crprcity 350In0 Ft.
CLEARS, SELECTS and FACTORY GRADES
OUR SPECIALTY
Klamath Falb Orcgon
- i[ you find your own ProsPects
Introducc yourelf to owners of homcs with shabby rools in your territory. They are your plotpccts, but they are not buying roofing voluntarily. They have to be see whele your profit will be more r t " atso, how such procedure will strength' cn conncctions with your customen.
sold. Now, either you sell them or your customcrs, the roolers, contractors, and carpenters sell thcm. Perhcps you get the business but it's probably at a lower figure becausc in these ctses you usually have to meet competitive bids. Scll thc prospect first " ro D ? incidentalty Weaver-Henry Roofing rerlly givcs selling rssistance, as cvery \(/eaver-Hcnry dealer knows, then turn the iob ovcr.to a rooler or contractor. You may
I Weaver-Henry Dealen receivc comPletc lactorY co'oPcration
all w!y3.
ESTAEL'SHED 166A
Callforata &nbcr Mercbad, Ccrtral BIdg.1 108 f. 6th, Sto, lor logelc, Callforlt,a.
tteatto!, of llrr Jack Dlouo, Rrbllsbc!. Cetrtl6.D3
&.you tlll shortly publlah your Ntutb lmlyerraiy lihrnbcr, lt se€or flttlng to gl,ya eqlrcctlon to our borlcilgr of tbr ef:fecttvcaltr of your negazlnc, not only ra a ueillul for carr?hg latelsely latercathg faotc abdrt thc lrober Inilustry otr tb. Paltlo Corrt, hrt llo tbo stand,polnt of ltc value ln a.srlrbg ailvrrtlrln3o
lc harc b..! e[ atvrrtlrc la yorr nagazlnr for a nruber ol yclro tf ca! rlnaartly ctato that tba clfcot aDil v.lla of your nagazlno 1r flrnlg ortrencbod 1lr, orr! tdr0ro
Ot latt ro bavo bro bcarlbg our .fto$. toraril tbc rlee dletrtbutlag ol lntorr. Eatto! !,botrt our i0olor Ensetbh Rootgi nailc ug of loroatry Bl€[d Shlngtsr. It rt]I be gratlfylag to you to kDor tbat iluc la a grcat Dlalura to our advcrSlaeoest. b your nagrzbe, tbcrr bar bccn a lDoDtarous respouo frcn Iruiber Dealcrr tbrougbout thr f,ert. lblr adveltlshg bar plapil ttr tqlorto,t prrt ln caltlng upo! our ualufeaturlng r€Bqllos! to Datufaotutc lorestrlr Blerd, thlngllg. Xe rcallze that trotrstrT BlelA Shtrgler havr lalectcd a aer note hto tbc problco of oorrGct, decoratlvc aul lartlag roofr, but lt tqrlA hav. booa dilllcult lor tbl! cctq,aDlr thnr lta rcprcrcatatlvca to itut ovcrf tbla Dssage ar fast ag har boql tbe cacc, rltlorrt tbc lnttnatc toucb tbat 08. tb$ugb Dler.Btut tbl! rtory tbru your nagazlnc. fhlr lettcr la rr{tten b eurr.clatlolr of tbc valuabla scrrloe tbat youtt Da€azltre rendeta.
Yoey tnrly youlr,
"Commerce and Financer" under date of June 3rd, 1931' prints an article showing ho,w little we may depend upon the opinions of ecoqomists and financial experts in times of depression, demonstrating by an interesting list of quotations and facts that just when they say things are darkist is when prosperity may be climbing in through the window.
On November 4th, 1921, eight well known finangial experts were asked to give their opinions on conditions and prospects. Here are the eight opinions:
1. "The farmer will not buy much from the proceeds of this harvest; and, with the price declines in process throughout the world, there would seem to be very little prospect for any extensive business revival in the near future".
2. "The general prospect is for slow and irregular busi' ness for ten years".
3. "I expect to see a long and slow recovery to a general level of sub-normal, slow business".
4. "Prices will advance a little from present levels, and then fall once more. Recovery will be slou/'.
5. "Conditions abroad will coqtinue to afrect our business conditions here. It is a conservative estimate td say that ten ydars must elapse before we cdrl see Seffit€*lf prosperous business in this countq/".
6. "Business will come back to fair, slow opeiaiions'iir three years".
7, "The period of readjustment will be long. It will take at least ten years".
8. "We must expect a slow return to a basis on which business can,hF done at a profit in about tttree yeals". , YET WITHIN FOUR MONTHS BUSINESS WAS GRAND AND WITHIN A YEAR THERE WAS A BIG BOOM ON.
So, don't let what anyone tells you about business prospects dispirit.you. No one knows. And it is iust as likely that we have prosperity just ahead of us TODAY as it was in the fall of 1921 when all these wise guys were telling us there was nothing but trouble ahead.
The California State Park Commission has reported through the Director of Natural Resources to Goiernor J.-.j Rolph, Jr., that negotiations with The Pacific Lumber Uompany, owners of the famed Bull Cr.eek and Dyer- ville groves of Redwoods., have reached a successful iottclusion and that 10,000 acres. which includes the watersheds of Bull Creek, Decker Creek and Cabin Creek. as well as the North and South Dyerville Flats. will be acquired for a State Park.
These wonderful groves of big Redwoods are considered to be of the same national importance as Yos,emite, Grand Canyon and other unique national wonders.
Under the terms of the State Bond Act passed by the I-eglslature in 1927, and ratified by the people of the St"tu, half of the total cost is to be borne by-the State and hali by private subscription.
The gift of $1,00O,000 by John D. Rockefeller. Jr.. and a pledge of a second million dollars to match privite subscriptions as r'eceived made possible the suctess of the project. Organizations such as The Garden Club of America, the California Federation of Women's Clubs and the Native Daughters of the Golden West contributed substantrial amounts.
':Timber Owners Cooperate
In making its announcement the State Park Commission
expressed its appreciation of the attitude of the owners. whose sympathetic cooperation has been the greatest factoi in the preservation of these splendid groves 6f California's giant Redwoods as a part of the California State park System. "A great deal of credit is due to president A. Stanwood Murphy, of The Pacific Lumber Company, and his associates, for their public_spirited cooperation thiough- out.the negqtiations," said Chairman William E. Col6y, of th,e State Park Commission. "In agreeing to dispose 6i these timberlands, they are relinquishing' -some oi their most desirable holdings from the standpo-int of qualitv of timber and accessibility for lumbering. - For sev&al years they have withheld the logging of these lands pending the outcome of negotiations." Among the officers arrd direitors of the company who have contributed to the reaching of a settlement are its former president, John H. Emmed, of Detroit, and directors Henry_M. Robinson of Los Angeles and Dr. Fred T. Murphy of-Detroit.
{-9ague Conducts l0-Year Campaign
The acquisition of these Redwood grovei is-the result of a campaign_of over 10 years conducied by the Save-TheRedwoods- League. _ Th_is campaign waj begun by the League's founders, Dr. John -C. -Mirriam of tle Cainegie Institution of Washington, Madison Grant of New y;k, and Dr. Henry Fairfield Osborn of the American Museum of Natural History.
IThe merger of three well-known Southern California t_qqt!:l and building mate,rial companies, creating a $7,500,000 concern, the largest deal of its kind that h1s been consummated in the Southwest, was announced on Friday evening, June 26, at a banquet at the Hotel Alexandria, Loi 4lg.l"_r, marking completion of negotiations by the L. W. Blinn Lumber Company, the Russ Lumber and Mill Company and the Patten & Davies Lumber Company. On July 1 these merged concerns take the name of Patten-Blinn-Lumber Company with general offices at 521 East Fifth Street, Los Angeles. Henry S. Patten is president of the new concern and C. G. Lynch, vice president.
Involved in the transaction are yards in more than thirty Southern California communitiesl planing mills and sasir and door mills in Los Angeles and San Diego; wharves and modern distributing facilities at Wilmington; offices at Phoenix, Ariz., where will be carried on the Arizona portion of the business built up by the Blinn company duiing the past fifty years.
All branch organizations will be maintained intact rvitl.r n_o change in their personn,el, according to Mr. patten. Negotiations leading up to the deal werJ conducted by C. G. Lynch for the Blinn and Russ interests and Henrv S. Patten for Patten & Davies.
The L. W. Blinn company is the oldest of the thnee merging companies, having been established in lgg0 in Tombstone, Ariz. For four of the five decades of this concern's growth in California and Arizona, C. G. Lynch has been identified with it. Since 1895 Mr. Lynch has'been its general manager. The Russ Lumber and Miil ComDanv was established in 1885 in San Diego and shortly thereifte-r established yards in the San Bernirdino Valley.
The Patten & Davies I-umber Company, the youngest of the tl-rree in the merger, was establisheh in Fasadina in 1894 and a ferv months thereafter opened a yard, in Los Angeles. Henry S. Patten became president in l9O4 and rrnder his guidance it has grown to be one of the largest distributors of lumlter and building material in South"ern California, operating more than thiriy lumber and building rnaterial yards rvithin a radius of thirty miles of Los AnI gel.es.
Amorrg properties of the new concern are the lumber clistributing plant at the Wilmington water front, where moclern mechanical equipment handles lumber from boats to cars ;_ modern dry kilns of large capacity; a sash and door mill at Twenty-sixth and Soto s[reet,- Los Angeles, and a large yard and mill at First and Island streets, San Diego.
In the year 1930 thd lumber production of the state of California totalled only 1,381,255,000 feet, the lowest ebb it has reached in many years.
California lumber production reached its highest peak in 1926 when the total was 2,085,869,000 feet. The pievious year, it missed the two billion mark'by less than ten million feet, producing l,9X),662,000 feet in [525. But it still held to its above two billion mark in 192V. when the total was just over that high'uiater mdrk with a'total of 2,013,581,000 teet.
Qg1_the drop in consumption was already being felt, and in L928 California produced a total of 1,881;689,0@ feet. In 1929 it_sank to 1,775,792,000 feet. And in 1930 it dropped faster than ever before, with the total above stated.
But 1930 figures will not look so small when the totals for 1931 are in, for it is more than likely that California totals for this year, based on estimates of present produc- tion and progpects for.the next few months, may drop as low as 1,200,000,000 feet.
California Redwood reached its highest production year in 1924, when the total Redwood cut was 602,988,000 feet. That was exactly one hundred million feet more than the next best year, which was 1926. In 19'26 the cut of Redwood was 502,000,000 feet. The Redwood production for 1930 was 398,000,000 feet.
Redwood production so far in 1931 is lower than in 1930. General curtailment is in effect, and several mills have cut out and shut dciwn for good. It is certain that 1931 totals will fall below ihose of 1930;
California White Pine had its biggest year in 1925, when its total production in California was 854,67?,O00 feet. However this species lingered in that immediate vicinity for several years, the production in 1924being 844,581,00Ci feet, and that of. t926 being 841634,000 feet. Its ,cut was 728 million in L927,799 initlion in L928,785 million in 1929, and, then down to 551 million in 1930, the exact figures for last year being 551,344,000 feet.
-
California White Pi'iie will also show a reduction in production in 1931., fhe cut has been less the first half of the year than the fir's1'half of last year, and with conditions as they are the latter half of the year may bring the total for this year well belo.w the half-billion mark foi this year.
California Sugar Pine had its biggest year in L926 when the cut was 322,43O,000. Beginning with 149 million in L924 Sugar Pine jumped to ?8 million in L925, reached the 322 peak the next year, dropped to 264 in 1927, raised to 295 in L928, held to 291 in 1929, and then flopped more than one-third for its low total of. 196,74O,00O feet in 1930.
Like Redwood and California Pine the production of Sugar Pine for 1931 will likewise be lower than that of the prevlous year.
California produces a whole lot of lumber besides these three well-known major woods already mentioned, chiefly Douglas Fir and White Fir. There ii a huge quantity of stumpage of these other sorts in California, and when the demand for lumber was g'enerally good, the production of these other woods increased amazingly, then dropped ofi as demand decreased.
For instance, in t927 these other woods combined produced a total of more than half a billion feet of lumber. this being its banner year. The exact total was 508,925,000
feet. It is impossible to give the totals of these other woocls by species for the reason that the official figures furnished for the Redwood -region do not separate the"various species of whitewoods, simply grouping lhem in a total as ,khite woods"._ The reports from the pine regions do separate these other -woods, but since the Redwo6d regions do not it is_impossible to state the separate totals.
---flg production of these virious other woods for 1930, like White Pine, Sugar Pine, and Redwood, fell to the lowest ebb in many years, the total for the year being 235,171,000 feet.
Here are the detailed figures of California lumber pro- duction beginning with 1924:
Total
The California Redwood Association reported for the year 1930 that association mills cut 337,124,m feet of Redwbod. shipped 291,723,0ffi feet, and received orders for 287,ffiZ,M feet. The distribution of the shipments made were as follows:
Carefully manufactured from timber stands of high quality making lumber of good widths and uniform texture.
\07ell distributed stock available to supply require. ments for industrial uses and pa$ern stock.
For Southern California Inquiies: E. J. STANTON & SON, INC., LOS ANGELES, CALIFORNIA WHEN YOU SELL
Booth-Kclly Douglar Fir, thc Arrociation grade and tradc marh ccrtify to your customcra thc quality of thc stock you handlc. Buildcrr quit gueuing about what thcy'rc buying, and buy whcrc they know what thcy're getting.
W. R. Chamberlin, W. R. Chamberlin & Co., San Francis'co, was a Los Angeles visitor during the past month where he spent several days at the company's Los Angeles offi,ce ,conferring with Jack Rea, manager of the company,s Southern California operations.
General Sdel O6ce: Eugene, Ore
Milb: Wcndling, Orc., Sprbgfield, O!c.
CatiforDia
An important development that will be of widespread interest to lumber dealers is revealed in the fact, that for the first time, one of the world's oldest waterproofing and protective substances,, asphalt, has recently been made available in a wholly new and more practi,cal form, namely, Pioneer Asphalt Emulsion.
Since the earliest days of history, asphalt has played an important role in the protection and preservation of materials. Temples of ancient deities, early examples of sculpture and other treasured works of art, all bear testimony to the use of asphalt to aid in their protection against the rava(es of time and weather. In fact, much that remains as evidence of the .culture of these ancient civilizations owes its existence to the use of this age-old substance by early craftsmen.
However, until the present time, the wide use of asphalt to meet modern needs, has been handicapped because of the fact that it has been necessary to employ^either heat or solvents to facilitate its application. Both these methods of liquefying the material have their disadvantages. Heating, tends to destroy the durability and permanence of asphalt, besides requiring extensive equipment for the process. Added to this, is the extreme fire hazard present in the operation, and the danger of injury to workhen involved. Too, asphalt that has been subjected to heat often cracks if applied in too heavy a coat. In the other process, that of re-dissolving with the use of solvents, other objections have hindered its general use. Here, the risk of fire is also present, and there is the additional danger arising from the poi-
sonous fumes developed by the chemical action of the solvent upon the asphalt. In the case of both operations, the asphalt possesses poor bonding qualities when applied to moist surfaces.
With the advent of Pioneer Asphalt Emulsion, the use of asphalt has been materially simplified. Its applicatiori has been made both practical and easy, because it may be used cold, eliminating the problems common to the old processes of heating and re-dissolving. Moreover, its life and protective value have been made more dependable by the new product; since it will neither crack or che,ck at low temperatures, nor flow at high temperatures. It may be ap- plied to either wet or dry surfa.ces with uniform suc,cess. Among its variety of uses are the following: Protection of metallic and other surfaces against rust and disintegration; dampproofing walls, floors and other parts of buildings against the effect of moisture, water and weather; for use as a plasterboard; for renewing the surfaces of all types of roofs; used in the laying of tile, woodblocks and other types of flooring; for the construction of mastic floors by mixing with sand and cement; for insulating boilers and pipes against heat loss; for coating work used in refrigerition constru,ction ; coating pipelines for underground installa- tion; horticultural use in the treatment of damaged or diseased trees.
The lumber dealers of the west are tage of the sales opportunities for the instances, have reported that it offers which to widen their activities in the the building field.
rapidly taking advanproduct, and in many a valuable item with industrial. as well as
C. M. Hopkins, salesman, working out of the Union Lumber Company's Chicago office, was awarded the $25.00 cash prize ofiered by the California Redwood Association for the most constructive suggestion or most constructive salesmanship during the month of May.
The second month of this competition showed an increase in the number of entries and an improvement in the quality of the suggestions for broadening the market for Redwood.
A new Sacramento corporation known as the Sacramento Lumber Company, Ltd., has leased the branch yard of the Cutter Mill & Lumber Company on the 12th Street Road at North B Street, and will operate this yard in fu, ture.
The new concern is headed by C. A. Minard, former manager of the Cutter Mill & Lumber Company, and Paul Norbryhn. former owner of a yard in Rio Linda.
The Central Coal & Coke Company's plant at Vernonia, Oregon, operating under the name of the Oregon-American Lumber Company, will resume sawing lumber effective July 15 and will be in position to supply the California trade as in the past. Tlhe plant has been down for the past two weeks, with the exception of their planing mills.
The Santa Fe Lumber Co., San Francisco and Los Angeles, are the exclusive rail representatives in California and Arizona for this large sawmill operation.
On June lst a group selling organization was formed under the name of the Tacoma Lumber Sales Agen'cy' This group is made up of the following mills: Defiance Lumber Co., St. Paul & Tacoma Lumber Co., Clear Fir Lumber Co., Tacoma Harbor Lumber Co., Gange Lumber Co., Mountain Lumber Co., and the Eatonville Lumber Co.
A. C. Penberthy, with offices in the Petroleum Securities Building, Los Angeles, has been named as the Southern California representative and W. P. Woolley, as manager of the Tacoma office. It is likely that at some future date a San Francisco office will be established.
Sevefal of these mills formerly were represented in this market by Mr. Penberthy but recently the organization has been enlarged and comprises most of the production in the Tacoma tistrict, forming a well rounded ancf representative agency.
This is one of the first group agencies to be established in California and the Principals are to be congratulated upon adopting this practical method of distribution, through which, no doubt, many economies can be effected without losing their contact and identity with the trade as each mill will retain its own identity.
The opinion is frequently expressed that if more group agen,cies of this type were to be established in the different operating districts considerable might be accomplished toward stabilizing the lumber market.
Alex B. Davis, sales manager for the Kestersen Lumber Co., for the past three years, with headquarters at Klamath Falls, Ore., has resigned to take the position of sales manager with the Dwight Lumber Co., San Francisco, owners of the Big Lakes Box Co., Klamath Falls.
For interior finish, furniture and cabinets . . for aeroplane and boat constnrction for neady every buitding purpos€ where the beauty of grain, adapt' ability to stains and finishing, plus durability' are lumber requirements. PHILIPPINE HARDWOODS wilt give unusud satisfaction.
Lumber dealers will find at Flammond's a definite form of Hardwood senrice. Besides Philippine woods, there are large stocks of domestic hardwoods as well as the more e:Kpensive from Central America. These stocks include over thirty-five varieties in a wide r:rnge of grades and sizes.
PHII-IPPINE HARDWOODS are imported direct by Hamtnond's. AII stoch graded' in strict accortlance uith the Grading Rules of the National Harduood Lumber Association.
In a mid-western community some years ago, the story is told of a traveling salesman who called upon a farmer so-liciting him to subscribe to the up-to-date'farm journal which he represented. "This magazine," he said, "contains all the latest information on how to'manage a farm economically and how to cultivate the soil so that it will produce maximum crops. You should be farming by more-improved methods so that you and your family might enjoy a_greater profit from your labors." The farmer replibd: 'f do.n't need your magazine; I cannot use all I know ibout rarmrng now."
Ev_e_ry millman understands his business quite thorough- ly. He understands how to detail into the factory and" is usually expert in all the details of preparing material and manufacturing millwork items. There is very little disag'reement -among them as to the cost of stiiking finish, mortising doors, nailing-up frames or any of the other detailed operatiohs of the business. Ilowever, when these facts are applied by the various mills in arriving at a selllng pnce, the resultant figures are notoriously wide apart.
In the pricing of casewolk as an example, one man builds up from his detailed costs a price per linbal foot for various llPes; another figures a cost per thousand board feet of lu_mber used; another figures ihe material separately and adds the labor operations-. All these methods are based on similar b-ase figures and any one of them is theoretically correct; but the results obtained produce a wide variation in the figures which are quoted. -
In the development of Standard Millwork Schedules, ryhic-h recently were published by the Millwork Institute of California after some three and -one-half vears of constant and painstaking work, the problem of the Schedules Committees has been to work out a schedule which would standardize the method of applying the factors afiecting the selling price. In doing this thJcommittees have mad"e use of the best methods previously employed by the different firms.
T4. geaeral scheme adopted is separate pricing of material and labor, This is jult what every milt-an- has endeavored to do one way or another, in-principle at least. This general plan has been followed throughout the Schedules and the operations included in each itEm are explained in each section of the book. The Finish Section, which contains material prices, includes, however, such labor ope_rations as cost of sticking, Surfacing, cutting to length and takes care of the wastes and handling atlendant-to these ope-rations. Therefore, when these material prices a-re used for the price of material for frames, for insiance, there remains only to be added the labor necessarv for machine and bench work in the frame department. - In other words, the material price is up to the frame department; and the Frame Section of the Schedules includei the machine and bench labor necessary in that department.
As an example, in the Fram'e Section, we have a base
labor price which covers the mai4 part of the frame consisting of machine and bench labof necessary to machine and nail up two side jambs, the head and sill. In a frame further detailed, we add the operations which make the frame worth more, namely, attiching blind stops, outside casings, detail sills, plaster moulds, e1c.
In compiling the labor figures, the hours required for ea.9!r op_e_rqlion have been taken from the records of many mills. Uniform rates per hour have been used for machinl time and for bench time and these amounts have been multiplied by four to produci the list price in the_ Schedules. Whether or not the rates per houi used are the same as used in every plant is of minor importance if the proper ratio is maintained. That is, if it requires four tihes as mucJr labor to produce the base frame for a sash as it does to apply a blind stop, or three times as much as it does to apply the outside casing, then one discount from all prices in that segtion will give a balanced selling price.
The Standard Millwork Schedules can be easili ihecked as the TIME for each operation can be substitut-ed for the LIST PRICE and the actual numbers of HOURS OF LABOR SOLD can be figured before the job is started in the facto_ry. -This _not only permits checking the accuracy of the Schedules, but also establishes a method of produciion control not heretofore developed. Ho;v would ycju as a mill operator like to always know, before you put- an order in the _factory, just exactly how many hours of labor yo'n have allowed in the selling price, for your men to produce the order? A full use of the Schedules permits qhis infor-. mation to become known, therefore it mav be obsirved that the Schedules are something more than lust pages of dollars-and-cents figures.
The ir-rdustry- has done altogether too much figuring af cost. The Institute has no discount to recommena wLich I will produce such a figure. We do suggest, however, a' discount of_65per cent off as a figure whic-h wil,l give a fair return o.n the investment.
-The adoption and use of the Schedules by all the mills of the State cannot help but benefit the industry. When our associations function locally, the Sche(lules-will give them a basis to work from; and when she is wide o[en, they will level out our prices to at least some bottom discount below which mills will hesitate to go. This will ke.ep jobs from going at a figure actually bilow cost to a mill whose present method of figuring happens to give them a low bid on that particular job, wfrictr ij tow beciuse their. peculiar method. of figuring seems favoreble to the requirements of that job only.
The method of figuring used in the Schedules has been 1n operation in a number of firms since its adoption in the Schedules. It has therefore already had the benefit of practical application. Rapidity of eslimating, sequence of listing, flexibility in pricing ditailed items, f-*t".y control and cost checking-all these elements are .woven into the (Continued on Page 70.)
TLN every city and town there are hundreds of old houses that should be transformed into'modern homes. Every dollar invested in such work adds many dollars to the value of the old pl*", in addition to the pleasure it gives. Here, then, is a real work for every lumber merchant. See to it that the homes in your town are brought up to modernday standards of attractiveness and conveniences, through a program of remodeling.
Architects, building and loan companies, mortgage firms, municipal and county buyers, publh utilities, oil companies, and contractors with lumber purchases approximating 10 per cent of the total monthly sales in the Los Angeles territory are norv specifying WCLA grade marked Douglas fir. During the past 60 days this demand for grade marked lumber has been noticeably on the increase. The growing favor with which all branches of the building industry are taking to grade marked lumber is without a doubt the high light in the picture as the first year of actual distribution of WCLA grade marked lumber comes to a close.
With the appearance of WCLA grade marked Douglas fir in Southern California a year ago, an opportunity was provided distributors and dealers to push the sale of certified and "identified quality" in lumber. Several large distributors as well as some of the smaller dealers have taken advantage of the merchandising features of grade marked lumber and have advertised to their trade that lumber purchased from them will be officially certified as to grade and that by specifying WCLA grade marked lumber the buyer will get 100 per cent of the grade they pay for. Advertising of this sort is playing an important part in the development of a demand for grade marked lumber.
More than 200 retail yards in the Los Angeles section are today willing to supply WCLA grade marked lumber on request. Several leading dealers are delivering to their retail trade grade marked lumber whether specified or not in order to promote fair competitive conditions in the b.uilding material field. These policies are rapidly bringing recognition to these firms for the dependability of their grades and for their progressive selling methods-a reputation which may mean more to the consumer in the future than speed or service, unless it be a combination of all.
Starting with one yard in Los Angeles the source of supply of grade marked lumber has spread in the past twelve months to include the widespreed territory extending from San Diego to San Francisco Bay. It is possible now to obtain WCLA grade marked lumber through dealers or distributors at the following points: Los Angeles, Santa Monica, Culver City, Sawtelle, Inglewood, Hermosa Beach, Redondo Beach, Compton, Montebello, Huntington Park, Alhambra, Santa Ana, Torrance, Watts, Artesia, Lynwood, South Gate, Lomita, Venice, Downey, Beverly Hills, Hollywood, Glendale, San Fernando, Van Nuys, Burbank, Montrose, Tujunga, Reseda, Roscoe, Owensmouth, Eagle Rock, La Crescenta, Pacoima, Pasadena, Alhambra, Arcadia, Monrovia, San Gabriel, Monterey Park, El Monte, Whittier, Garden Grove, Pomona, Long Beach, Wilmington, San Pedro, Anaheim, Solano Beach, San Diego, Santa Barbara, Oakland, and Bay Point.
During,the period of initial development of grade marked lumber the expansion of sources of supply was brought
about largely through the licensing plan of the West Coast Lumbermen's Association whereby the dealers were certified to grade mark Douglas fir lumber according to the WCLA Number Nine rules and under the direction of Mr. A. A. Kayser, California Grades Supervisor. At the present time, however, many West Coast sawmills are offering through their California representatives, WCLA grade marked lumber direct from their mills. With the assurance of a continued demand for grade marked lumber from architects, loan companies and other specifiers it is becoming more expedient for dealers to stock grade marked lumber. Buying of WCLA grade marked lumber in straight cars of No. 1 Common or No. 2 Common is therefore likelv to become the more general policy of dealers who inteni to maintain a leading place in the trend towards grade marked lumber merchandising.
Demand for WCLA grade marked lumber, in the districts where it has been made available by the dealers, has extended with remarkable rapidity to all branches of the consuming field. Probably the most important factor in the development of this demand has been thq support givin grade marked lumber by municipal and county purchasers in the public works g_roup and the_ building loan- and- mortgage companies in the home building field. Five departments in the City of Los Angeles and three in the County of Los Angeles are requiring grade marks to appear on lumber delivered on their orders. Five building and loan and mortgage firms doing the majority of the home financing in Los Angeles, Long Beach, and surrounding territory are demanding that all framing lumber in new construction carrying their loans be WCLA grade marked No. 1 Common Douglas fir. Sheathing may be No. 2 Common Douglas fir in the specifications of two of the cornpanies. Eleven building loan companies, most of whom are not extending loans at the present time, are considering with favor the policy of including WCLA gtade marked lumber in their specifications when they resume their new construction loaning.
Recommendations have also been rnade by building loan companies who now require grade marked lumber in their Los Angeles work that similar specifications be adhered to by their branches in San Diego and San Francisco.
Municipal and county specifications for grade marked lumber cover both architectural work and lumber supplies for general needs. The Board of Education, City of Los Angeles, has been requiring WCLA grade marked lumber in new school construction for the past nine months. Lumber purchased by the Board on six months contracts is also required to be grade marked. Schools built in Santa Barbara, Redondo, Santa Ana, and Azusa during the past year have been furnished with grade marked lumber according to specifications. The Department of Water and Power, City of Los Angeles, called for and received 465,000 feet
of WCLA grade marked Structural Douglas fir for use in the Chatsworth Dam. The Bridge Department of the City of Los Angeles has specified approximately 2,5ffi,000 feet of grade marked Douglas fir in Structural, Selected Common and No. I Common grades for use in the construction of the Sixth Street Viaduct. The County of Los Angeles is starting work on the County Fair Grandstand at Po' mona in which 500,000 feet of WCLA grade marked Douglas fir has been specified. The City Purchasing Department of Los Angeles, the purchasing department of the Department of Water and Power and the County purchasing department are now calling for WCLA grade marked lumber in practically all of their purchase orders. The Los Angeles Playground and Recreation Department of the City of Los Angeles and the Recreational Department of the County of Los Angeles are also specifying grade marked lumber.
The architectural departments and the purchasing agents of several large public utilities and industrial concerns are among those now demanding WCLA grade marked lumber. Included in this group are the Standard Oil Company, IJnion Oil Company, Southern California Telephone Co., Southern Counties Gas Co. and the Southern California Edison Co.
A large number of architects and contractors have called for grade marked lumber in their work for private clients. Demand for grade marked lumber from these sources will reflect considerable more volume as the trend of gen,eral building increases.
Specifications for grade marked lumber in most cases have called for grades according to Number Nine rules and have stipulated that the official trade mark of the West Coast Lumbermen's Association shall appear on each piece of lumber. The clause requiring grade marked lumber in one mortgage loan company specifications is as follows: "All rough framing lumber shall be No. I Common Douglas Fir (Oregon Pine). Each piece shall bear the official grade mark of the West Coast Lumbermen's Association." Another building loan company specification reads: "All lumber shall be WCLA grade marked No. I Douglas Fir, except that wall sheathing and sub floor may be marked grade No. 2." The purchasing department of one of the large oil companies inserts in their lumber orders the line: "To be grade and trade marked according to West Coast Lumbermen's Association Rules No. 9."
The message of grade marked lumber is being carried to some 10,000 readers. in the building industry of Southern California each week by enterprising dealers who are using space in monthly, weekly and, in one case, a daily journal. This dealer advertising, which appears in lumber trade journals, contractors' publications, architectural and pur-
chasing agents' trade papers, has stressed the protection grade marked lumber affords the consumer. The following extracts have been taken from advertising during the past year. "Grade Marked Lumber Makes Satisfied Customers." "fnsure Your Order ! A Grade Mark on lumber, like the A.G.C. sign on the job, tells the whole story you get what you order. When you specify grade marked lumber you get the grade you ask for. We can supply you !" "And psv-'Q1ade and Trade-Marked Lumber.' Believe it or not, the demand for Quality Lumber is ever increasing. Specify officially marked lumber." "Every piece ofificially certified. Same price as mixed grades. 'Grade-Marked' Lumber." "In the old days of merchandising, lumber was delivered onto jobs in mixed grades (and still is, but not by us), i.e., No. I Common containing 25 per cent or more of No. 2, and, No. 2 Common with 40 per cent or more of No. 3 or worse. Now when you order 'Grade-Marked' lumber you get 100 per cent of the grade you pay for. Everv piece is stamped with an official grade mark and certificate number similar to the following:" The West Coast grade stamp for No. 1 Common was reproduced in this advertisment.
Many other methods of promoting grade marked lumber have been undertaken by dealers. One company has erected a sign on a main highway near Los Angeles calling attention to grade marked lumber as a protection to the buyer. The featured portion of this sign is a large illustration of the West Coast grade stamp for No. 1 Common. A pamphlet published by the West Coast L.umbermen's Association entitled "Specify Grade Marked Lumber" has had wide distribution. The Association has mailed this literature to 300 architects in the Los Angeles section and to 800 architects throughout California. Over 15,000 of these pamphlets have been mailed to the trade by dealers in Los Angeles. Direct mail letters have been sent by dealers to architects, building and loan companies, purchasing agents and contractors. Combined with these promotion efforts have been the direct contacts by dealers'salesmen and the similar work carried on by the staff of the West Coast Lumbermen's Association.
The outlook for the period of the next year promises further increases in the demand for grade marked lumber with the outstanding activity to be cooperation with the building departments of cities and the building and loan associations. In sixty cities throughout California building codes prohibit the use of lolver grades than No. 2 Common for studding and require not less than No. 1 Common for joists and rafters. The problem of determining the grade of lumber has handicapped building inspectors in enforcing this section of their codes. Grade marked lumber has (Continued on Page 70.)
/^FFERING enlarged facilities that f I make for economy and efficiency in )- service, the undersigned have merged into a new concern known as the Patten' Blinn Lumber Company, efrective July lst. We pledge to the public a continuation of the conservative, courteous business policies that have been the foundation of our many years of growth.
ZT\HE Patten-Blinn Lumber Company will I continue to operate the various yards - and branches of our three companies with the same personnel which has so acceptably served more than thirty Southern California and Arizona communities in the past.
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OWN through the years each of these companies has stood for high ideals in business. Dependable service has brought growth; and growth'has made possible nore widely distributed and better equipped facilities for the manufacture and handling of lumber and buil&ng material. The merging of these three cornpanies into one is but a further step in businesr progress based on service.
THE L. V. BLINN LUMBER CO.
RUSS LUMBER AI{D MILL CO.
PATTEN & DAVIES LUMBER CO.
General Ofices
521 E. Fifth Sreet
Los Angeles, Calif.
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THE CALIFORNIA LUMBER MERCHANT
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IfE sieal-reenforced. _f waterproof paper, Sisal. kraft is tle-only p-r.o_duct of
this kind that'cin be sold in all the markets open to the lumber deoler. Siealkraft ie sold for every uee anyother buildine pap€i can b6 put ro and in;ddi. rion, it finde a wide market for concrete curing. Aa announced recentlvi The Siealkraft Co. hae ac6ririred the exclugive righte coiering concrete curbg with wateiproof paoen This action orotects the f4,OO-O Siealkraft?ealer:e from unerhical c'om.
petition whieh wae eeriouely threatening to deetroy all confidence in this excellent riee for waterploof paper.'The beet evidence of the fairnees of thig con-pany ii flandline thie patent ie the fact that even when pr6tecied by an exi cluaive licenee, the price of Sisalkraft f,ag not beeh raieed a single cent- By having to etock onlv one naoer. the dealer reducee rhe erdck he f,ae to carrv.'coneiqirenilv he has lese inveetment and Ieee overhead. Lowerld g6fli-g coet meane more profiL
This is only one of the benefire the Siealkraft dealer re ceivee; among otherg are a policy ofselling only throush recognized lumber or buildingmiterial dealere, ind a eal"es
IJnder Stuce.o Lining Chicken
Under Floors Ilouges
Under "Finished 66ysr,gng HayCuringandPro- aEac*a tecting Protecting ExConcrete Doe€d
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promotion plan that helpe move Siealkra-ft out of your yard.
Are you familiar with'Siealkraft'e epecial non-elaetic eigal reenforeement found in no other paper?Write foreampleeto ehow yourtrade:encloae your list of cug. iomera with an opening order so we can start our helpful plan work rng ror yorL
IIoma of Mr. Kenn,eth ILood, Cormel, Colif., designed by Mr. Guy Keof l, architect of Cormcl. Creo-Di2t hand-sflit Pilgrims are uneten on th( xueother side but .srnooth-sawn on the bach and give a rough and rug,ged effect to the roof,
Larue Woodson, Northern California representative of Wheeler Osgoocl Co., Tacoma, and manag'er of Nicolai Door Sales Co., returned June fr lrom a week's business trip to Tacoma. Larue has done lots of day flying in commercial airplanes, but had never experienced the thrill of a night flight until he took the night air mail plane from Portland to Oakland in order to get back on the job by Satur<lay morning. He left Portland at 9 p.m., arrived in Oakland at 2 a.m., and thoroughly enjoyed the fast fivehour trip.
The accompanying photograph illustrates the adaptability of Creo-Dipt Pilgrims. Creo-Dipt Pilgrims can be used on many types of architecture-they are as effective on the Monterey type of house so popular in California as on Colonial, French, English or domestic architecture.
Creo-Dipt Pilgrims are 25 inches long, average one inch in thickness at the butt, are hand-hewn on the weather surface and smooth-sawn on the back. They combine the beauty and individuality of old hand-hewn shingles with the watertightness and weather protection of a smoothsawn shingle.
Anothei Creo-Dipt product meeting with architectural favor is Creo-Dipt White. This is the proper material to use to give the true Colonial flat white effect,to shingles, siding, stone and stucco. Creo-Dipt White has. a great coverlng capacity, is extremely easy to apply, is- intensely white aid very durable. It resists the destructive action of salt spray.
The Creo-Dipt Company, Inc., also manufactures CreoDipt Stained Shingles, Creo-Dipt Weatherproofe.d laper. Handi-Ironing Ca5inets and Handi-Wood. P. A. Dame, San lirancisco. Calif.. is the companv's west coast manager
Upon inquiry by a representative of this -pape-r regarding ihe rumored shut down of the Coos Bay Lumber Compaiy's sawmill, H. W. Bunker, the president ar1{ general ^anager, stated that the logging department had been virtuall/closed for some weeks and the sawmill would close Jun€ 26 until probably Monday, August 3.
- Mr. Bunkei said tliat the company had decided several months ago that it would not endeavor to meet the ruinous price cuttlng prevalent in the business. A firm price policy was adopted in March and strictly adhered to. Its-prices are minihums at which it is less costly to operate than to suspend completely. While these prices result in heavy operation losses tiey nevertheless give the Company the opportunity of employing at least J substantial porti.on -of its' normai operating- foice, but no more lumber will be manufacturer-ed than is necessary to maintain adequate inventories for its volume of sales at said prices.
7th Floor, Alerka-Commercial Bldg. 31O Sansome Street :3 Sein Francirco
ST.EAMERS
Edm Edna Christeru@
Camel
Raymoad
Sstiu
Grays Harbc
Barban Cate
Doror:hy Cahill
Jue Cbrirtenon
Annie Chricteren
Edwin Christcm
Catherine G. Suddcn
Eleanor Chrirtenso
Charles Christemon
The semi-annual meeting of the Millwork California was held at the Hotel Alexandria. on Friday afternoon, June 12.
Institute of Los Angeles,
President A. W. Bernhauer presided at the meeting and in his opening address said in part:
"Morale is the most important factor in any business organization and this applies to the management as well as to employees. This is our opportunity to develop that fine leadership that will eventually lead the industry out of this present chaos. I firmly believe that our industry has a certain obligation to its employees and that in these times of unemployment every effort should be made to distribute employment on some part-time basis so that it may not become necessary to permanently lay ofi any men.
"Such procedure mav slightly increase the cost of our operations but this is a just burden against any business, the same as taxes, insurance and other items of expense.
"Many conditions afiecting our industry are beyond our control and can only be worked out by economic laws outside of our own organizations, but we do have control over many of our internal problems and if tve rvill devote our time and energy to the proper solution of these probfems we can do much to benefit our present condition. It is possible to operate a business, even in these times, on an ethical basis and to cooperate rvith competitors in trying to solve our mutual problems.
"We are living in the greatest country in the world and we should be duly thankful for the many opportunities that are ours, and with renewed faith we should face the future with optimism and by united action press on torvard that goal of success that we knorv is ours."
Secretary L. C. Sterett read the financial report.
Secretary Sterett discussed the activities of the Institute such as the Certified Architectural Woodrvork program, Frame Details, Trade Extension itr general, Standard Millwork schedules, and the correspondence course being carried on by the Institute in the interest of the member5.
A. C. Horner, San Francisco, \Mestern Manager of the National Lumber Manufacturers Association, urged the cooperation of the various branches of the woodworking industry through their trade associations for the purpose of assisting the specifiers of woodwork by furnishing the necessary technical information. He urged the members of the Institute to work with local architects in an effort to get them to specify rvood based on accredited standards for architectural woodwork.
Frank Burnaby, Sun Lumber Co., Beverly Hills, Calif., discussed Trade Promotion.
George Cornwall, The Timberman, Portland, Oregon, talked on lumber and economic conditions in the eighteen countries he traveled through while on his recent trip abroad. Percy Dixon, Los Angeles, a past president of the Institute, and W. L. Leishman, Crorvn City Mfg. Co., Pasadena, also addressed the meeting.
The banque_t_was held in the evening in the main dining room of the Hotel Alexandria. Following the dinner, i two-hour entertainment was furnished by several orofessional entertainers. A. W. Koehl and Mark Lillari. who arranged for- the , excellent entertainment, were given a unanimous vote of thanks. Wesley Shrimp, Cresmir Mfg. Co., Riverside, acted as chairman at the banquet, and Jack Dionne, Publisher of "The California Lumber Merchint.', was toastmaster.
For many years our motto has been ttPromise Less and Do More," and we intend to stick to it permanendy, as we are convinced that in our business of wholesaling and 3obbing lumber performance is what counts.
Our buying facilities through our'northern ofice and the stock on our dock here at the foot of Dennison Street, Oakland, equip us for giving the retailer fast and dependable service. -
For a |ruch load, car or a cargo. get in touch lur,ith
"Only the Piston movestt
lz to z-inch Drilling Capacity.
Weights 10 to 2O lbs.
Priced at tlOo and up.
Electrtc lDrllls' Atl Stzes
Portable Grtnderc and Bcnch Tl4les
Goncrete Surfacers
Strand Ftedbte Shaltt and Equtpment
Electrlc lland Sawc
Sanders .Pollchcrs' Bufferc
If a job can be done with an elecric 16el-$rg have it.
Planing Mill Machinery for sale. All modern, nem 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Loo Angeles, Calif. Phone VAndike 8,160.
Lumberman with experience as Yard Manager, Sales, Office, and Association Work wants position. Prefer Los Angeles or Southern California. Would appreciate interview. Can furnish best of references. Address Box C-396. care California Lumber Merchant.
(Continued from Page 65.)
been encouraged during the past year by building departments in some of these cities by allowing higher strength values for lumber so marked over lumber not marked or identified in any other manner as to its grade. Further progress along this line of grade marked lumber promotion will depend upon the support given by dealers in each locality.
In summarizing the first year of WCLA grade marked lumber distribution in California, the outstanding result has been the qlimination of grade substitution as a method of competition in work where grade marked lumber has been specified. Building loan companies by enforcing the use of grade marked lumber have also. brought to light many instances where contractors were purchasing lower grades than specified. The result has been that lumber retailers are realizing a larger income from work where substitution of lower grades had been the rule. The increased extent to which these advantages rvill be forthcoming is recognized by many dealers as being directly proportionate to the backing given to grade marked lumber by the retailers themselves. As expressed by some dealers one of the most important steps which they can take to further the program today is to stock grade marked lumber in straight grades and sell and deliver grade marked lumber on all No. 1 Common or No. 2 Common orders rvhether specified grade marked or not. Several retail yards have adopted this policy already. Their grade marked stocks are divided into No. I Common and No. 2 Common with the items in these grades piled as far as possible in separate lengths and under cover.
An era of merchandising lumber on the basis of quality, rvhether that quality be Structural, No. 1, No. 2 or No. 3 Common-merchandising which considers the ultimate use to which the material will be put to or follows the line of promoting specific grades of Douglas fir for specific usesis on the horizon for California retailers. Grade marked No. 1 Common and No. 2 Common will predominate the field of grades for general uses and it is the opinion of dealers who have fostered grade marked lumber that by building their business on the principle of "identified qualitv" as represented by grade marked lumber in these grades and stocking and selling to their trade only lumber of certified grade they will be in step with the trend and reap the benefits which are bound to come.
Are you a retail lumberman who can prove himself an asset to su'ch a business and with a small amount of capital ? If so investigate this. Write fully, Box C-394, care California Lumber Merchant.
Salesman, experienced in lumber, hardware, paints, etc. Bookkeeper, estimator, credits, lineyard manager, references, wishes connection. Address Box C-397; California Lumber Merchant.
(Continued from Page 62.)
method in a scientific and practical manner. The Schedules a/e technical, yes. But it must be remembered that the millwork business is a technical .one and any price schedule that takes into consideration the important and necessary factors of manufacturing, must be to an extent,technical.
The Institute recommends that in all coiners of the in. dustry, the Schedules be given attention. There'is'no use dwelling on what the past has been as regards selling prices-that is common knowledge. What we are concerned with is the FUTURE rvelfare of the millwork industrv. We are in an industry in which there are millions of dollars invested, to say nothing about the families that are dependent for their livelihood upon our success. The best talent available has assisted in the development of the Schedules and they are yours to use.
It has been said that in times of stress, all we need to do is to change our method of thinking. Letfs apply some of this principle to the selling price situation. Think Schedules, think profitable selling prices. Use the machinery which has be'en set up for your benefit. In the end, our estimators can glorify in their work as 'lestimators'-of profits."
Announcement by the California Redwood Association recently that a solid 100-car train of Redwood lumber would be started on its journey across the continent on July I was the signal for considerable publicity in newspapers throughout the country
The train will be sent off from Sacramento with suitable ceremonies, with Governor Rolph at the throttle of the engine. This train of 100 cars containing 3,000,00O ft. of the finest quality Redwood will be the largest rail shipment of Redwood in the history of the industry. It representS orders from retail lumber merchants in the Middle West and East, and the shipment has a value of $150,000.
Long.Bell oak flooring ber6, in addition to Itr own qame, the emblom-SOFl-the btand of Southetn Oak Flooring In. durtries, an association to pronote fine {looting through advertising, research and co.opera. tion with retail lumber dealers, architects, con. tEctots and iDdi. tEctotg u vidual buildera.
