IN O{-IR GREAT AMERICAN STOCKS YOU WLL ALWAYS FIND GENUINE PHILIPPINE
5 to 6 Million Feet Always in Stock and Ready for Shipment from Our Big Yard at Los Angeles Harbor, Insuring Service.
Are Our Registered Trade Names, Indicating Qudity and Not Species.
We own our own huge Philippine Forests, our own Philippine Mills, Yards and Docks, our own Ships, our big California Yards, and a wonderful Millwork Plant in Los Angeles, where we manufacture veneers, doors, panels, foors, finish, mouldings, tops, and other stock and special products.
Hart-Wood Lumber Co. Higgins, J. 8., Lumber Co.
Hipolito Co.
Hobbs-Wall & Co.
Holmes-Eureka Lumber Co.
Hooper, S. C., Lumber Co. Hoover, A. L. Industrial Service Co., The
C. D., Lumber Co. Jones Hardwood Co.
Koehl & Sor\ Jno. W. ... Kolambugan Lumber & Dev. Co. Laucks, I. F., Inc.
Laughlin, C. J.
A.M.THACKABERR
Clrculadon Managcr A. C. MERRYMAN Adwrdclna Manager W. T. BLACK Su FrocLcoCovcre Nrihen Callf. ud Pacific Nrt[rert
Imcpcatcd
Publlshcd
Subrcriptior Pricc, tf2.lXl pcr Singlc Copicr,25 ccntr cach.
3lE-19-20
Entercd
\illhile the Cdifornia demand ir light, which ir rearonal, the dealerr are anticipating a heavier volume during the last two weekc of the month.
Douglas fir cargo. Orring to the hcavy demand from the Atlantic Coart, the fir market at the mills is v€ry firm. Moot of the millr have plenty of businesr on their books. It ir felt that the extra weekts curtailment during the month of September, which is being done by dl the miUs carrying out the 2OVo'cvthihnent program, will have the effect of further etrenglhening of pricer. No. 2 vertical grain fooring is very scarce and the market is shonger; moct of the large fooring rnanufacturer! afe oversold on this item for 60 to 90 d"ys. Clears are very firm and pricer will probably ad' yance. Comrnonr remain about rame with price* firm.
Douglas fir rail. The market continuer rtrong. The millr report that the August demand was the heaviest on record for that month and the demand continuee good. The de' mand for mixed'car rhiprnentr is very etrong. Lon' grade stock ic Ecarce with the market vcry firm"
Unrold stoclc at San Pedro harre rhown a slight decrease during the past week. There are 32 hurrber versek tied up.
Shinglee are tcarce, eopecially clearr, and the rnarket is getting rtronger. Lath pricer are holding well.
The R.edwood market remrinr about the same with pricer firm and rteady. The California White and Swar Pine d'emand continues good with pricel rtrong in all grades.
ttr.l.&A*
Record rhipmentr feetured tfie lumber movement for tte week ended September 1, according to reportr to the National Lumber Manufacturerr Arsociation from 825 of the corurtry'r leading roftwood and hardwood mills as com' pared with 856 mills the week before. Total ahipmentr
21.22
A big attendance is expected at the meeting of members and directors of the California White and Sugar Pine Association, to be held at Klamath Falls, Ore., September 21 and. ?2, according to C. Stowell Smith, secretary-manager of the association.
President J. M. White has issued a general invitation to the directors of the Western Pine Manufacturers' Association to be present, and a number of these have already accepted.
The r4eeting will be held in the new club house of the Link River Golf Club, and H. D. Mortenson, P'elican Bay Lumber Co., chairman of the entertainment committee, has charge of the arrangements.
Th-is being the firit members' and directorsl meeting held sinc.e last spring, there is naturally an accumulation of important matters to be discussed.
reached 4O9r96Or(Xn feet, a new high for the yearl pr-oducl tion amounted to 362,046,000 fe€t, varTing slightly' bered on mill averaget' from the week before, while o-rde-rt shorred an appieciable increare, according to the came balir. In the hardwood Stoupr the averager in all three itemr were higher -than for t[e week before. With fifteen fewer millr reporting in the coftwood branch of the ind'ustry, therg w1u a i-att it"r"ge decline in production, but a substa{rtial gain in rhipments -and orders. - The We* Coast Lumbermentr Ar*ociation reported jor 228 identical mills production -ar 1901551,882 f.et, which was 16.1? per cent rndel capacity for the thirty-five weeks of this year. The Southern Pine Association ieported production at 72rO45rlOG feet tor 152 milb unib, which figure was conriderably below the threeyear averageThe totil coftwood movement for the first 35 weeks of 1928 chows: Prod'uction, 9,474,f35. M feet; Shipmentr' 10,087,733 M feet; Orders, 1q161'691 M feet.
For the mills of the West Coast Lumberments Association, the report showr for thic rarne period: Production, 4r169,110 lltrfeet; Shipmentr, 41464,886 M feet; Orden, 4'' 506,617 M feet.
According to tte reportr the figrrree of the Aesociation mills for California White and Sugar Pine for thir period, ir ar followr: Production, 8671622 M feet; Shipments' 927'349 M feet; Orders' 918'482 M feet.
Here are the figurer on Southenr Pine for the fint 35 weekr of 1928: Production, 2,401,279 M feet; Shipmentr' 216911784 M feet; Orders, 2,6041687 M feet.
The report showc the total hardwood movement for this rame period as followr: Production, 117231616 M feet; Shipmentr, 117971666 M feet; Orden, 118371734 M feet.
W. H. "Bill" Morrison has resigned his position as manager of the Los Angeles office of the C. D. Johnson Lumber Co. to become sales manager for the S. E. Slade Lumber Co., with headquarters in their Los Angeles office. Mr. Morrison has been connected with the C. D. Johnson Lumber Co. for four and a half years, and for the past two years has been manager of their Los Angeles of6ce. Before coming to Los Angeles, he represented the company in the Sa-n Francisco tirritory, and also spent a year for them in Florida.
He will take over his new duties about the middle. of the month.
Douglas fir cargo arrivals in August at San Francisco totaled- 47,186,Offi- feet. Redwood cargo arrivals in the same period were 22,969,@O f.ee!.
Made entirely of wood.
Unlimited color combinations.
Functions as lath, plaster and decoration in one unit.
..NOTHING TO DO BUT NAIL ON''
A new decorative medium, distinctly different A new installation service that eliminates waste, saves time, material, labor and money.
A GOLDEN OPPORTUNITY FOR LIVE IWERCHA/VDISERS
"Producers of White Pine f or Over HaIf a Century"
Where competition lags, everyone suffers. Some men, looking thbough the wrong end of the business telescope, become imbued with the idea that pro{it-making must hinge upon the elimination or evasion-of competition. Nothing was ever farther from the truth, and I base that opinion on close observation of business, and upon the opinions of successful men in many lines of business. And this statement particularly applies to the retail lumber business. I have seen many towns where competition was chloroformed-and you would recognize such towns by merely riding through them. Kill competition, and initiative ceases, service succumbs, enthusiasm wanes, creative merchandising disappears. I pity the people who live in such tciwns, for the buildings will plainly show the lack of competitive, creative, enthusiastic, idea-giving merchdn; dising'*,r<**+
Get a price. Sure ! Make a good profit. Don't cut your own or your neighbors throat to get business, ever. But don't ever get off your business toes. Do the building thinking for yodr community. Play the same part in their building affairs, that the tailor, the haberdasher, the clothing, the dry goods merchants play with regard to the affairs of dress. Keep your business alive with new ideas, and by so doing, keep your town alive. Get out, get busy, think eternally about your business and how you can make it more useful to mankind, create something, advdrtise, merchandise, serv+and do more and more of it all the time. Don't be a wood yard man. Sell ideaq not boards; functions, not planks; buildings, not raw materials ! "He profits most who serves best." Ifse your brains, or they will atrophy.
*d(*>t*
"A prophet is not without honor save in his own country," says the Scripture. Probably no saying of The Book has been more generally used, or more thoroughly believed -and proven. This thought is so frequently coupled with the thought of Southern Gum lumber. There is more figured Gum trim in use in the City of Los Angeles than in all the Southern states-where this lumber is producedcombined. Thcre are more displays of Southern Gum in lumber yards and offices in California, than in all the rest of the country combined. You find it displayed, sold, and used, all over California.
The announcement of the Michigan-California Lumber Company that they have scientifically planned to make their timber supply for their mill perpetual, is fine lumber and timber news. The fact is that California could easily supply its present output of ALL lumber perpetually, if all manufacturers were as wise as this one. And it isn't a very serious or far-fetched assumption that California'WILL. To begin with, California has more merchantable standing
timber in comparison to its production, than any other state. Its present stand of 284 billion feet, would last for over 142 years at present rate of cutting. And wisely handled, it may easily last always. More intelligent reforestation work is being done today in California than in any other state. California forests WILL, I feel entirely safe in saying, be perpetual. *****
The All-Year Club of Southern California estimates that the "tourist crop" is the second biggest income producer in Southern California, ranking close to oil in that respect. They figure that tourists bring to Southern California an average of $160,000,000 annually. *t<rF*t<
The lumber tides ebb and flow. I notice one westetrn wood shows a considerable loss in exports to Australia and New Zealand. Depressed report. Another wood reports considerable increase into those islands. Considerable elation. Again the same old lumber industry. What the lumber industry needs is to teach these Australians and New Zealandets to use more lumber. That's what it needs at home, likewise. :F**rkrk
"Vigorous lumber advertising campaign decided upon," reads a Washington report of National Lumber Manufacturers' Association activities. Good ! They are going at their money-spending in very intelligent-looking fashion. Their field men are intelligent, active, enthusiastic, capable. If their efforts at usefulness measure up to their possibilities, gteat work will be done in backing up the publicity, and THAT really, is the essence of the whole thing. Their slo. gan, "Make your wants known and a national man will help yotr," is splendid. There is a wonderful field of endeavor that has been long crying for laborers. There is work that could be done that would return the investment a hundred for one. f am sincerely hoping that the National Lumber Manufacturers' Association campaign shoots at a practical mark, and centers the bullseye.
*.*r<,t<*
"Dependence upon new buildings for retail lumber prosperity is the bunk," said a live lumber merchant to me the other day. And I agree with him, as I have remarked several million times before. Pity the man whose business hopes rest upon the conttactors landing some new contracts. Truly, he is leaning against the Keeper of his Harem of Hopes. All over his district they NEED the things he has for sale. Perhaps not the lumber. You might pile it in their yards free, and they wouldn't recognize the need. But they need your lumber and other materials, properly and intelligently translated into the language of building improvements and conveniences and modernizations. Too far fetcheC? Yes, for wood yard men. But not for merchants.
*{<*>F*
(Continued on Page 8.)
The combined qualities that reeommend California Redwood for exterior and interior home construction are found in no other speeies. Each quality forms a new sales story for the retail lumber dealer to tell his eustorner.
In your comrnuoity new homes are being built and rnany others corltemplated. How many are and wilt be Redwood homes? Are these prospeets fully acquainted with the adaptability of Redwood for home construetion? Have you told them the Redwood story?
Redwood homes in your district are permanent records in your favor. Redwood sales build profit in dollars and good will, a profit you should not be missing.
For home exteriors, Redwood has no equal. Roofso walls and founda. tions of Redwood will rerve without attention for generations. fts durability ie inherent.
For the home inte. rior Redwood responds to its fullest beauty. Sand etching brings out thc depth ofgrain-hand' hewn beams give charac. ter and personalitypaneled walls impart dis" tinetion and provide a restful background of richnees and quality-i11 antique treatment Red. wootl proves a master me. dium.
(Continued from Page 6.)
The other day I heard of a small batch of special lumber being shipped from the Pacific to the Atlantic Coast by aeroplane. It was badly needed, and was sent in a hurty. Great is the part that transportation has played in the lumber business. It has actually rebuilt the industry. Speed in delivery has changed the face of the business. And tiansportation plays some funny tricks. American lumber is underselling Polish lumber delivered in Germany right now. And Scandanavian lumber undersells American lumber laid down in New York"
Horr does the Good Will in your business inventory? Ever thought of it? Some of the greatest possessions carried on the books of successful businesses, is Good Will. For instance F. W. Woolworth carries it on his boohs at fifty million dollars-and it is recognized as a legitimate value and substance. The B. F. Goodrich Rubber Company estimates its Good Will value at fifty-nine millions. Innumerable firms carry their Good Will at many millions. It is often sold as cash, for cash. A million dollars per letter has been paid for the use of a name-a brand. That is a profit possibility which the ordinary concern seldom considers'
The wood preserving business is one of the fastest grow-
ing departments of the lumber industry-and perhaps the most successful. In t927 there were 187 permanent wood preserving plants in the country, an increase of 7 overr L926. They subjected to treatment 345,000,000 cubic feet of lumber, or over four billion board feet. This was an increase of 56,000,000 cubic feet over the previous year. These plants consumed 2L9,778,430 gallons of creosote in 1927, an increase of 34,000,000
1926.
The American automobile industry used 825,000,000 feet of hardwood lumber in 1927, or about l3/s of, the national production. 1926 consumption was practically the same. The peak consumption of hardwood by the auto industry was in 1923 when 1,163,000,000 was consumed. More steel and less wood in autos is the answer. The softwood consumption by this industry in 1927 was 270,O00,000 feet. This was the highest in history. Most of it is used for crating and boxing putposes, and is therefore increasing with the increased number :t "ftr.-l"ufactured.
The auto industry buys l4/s of the finished rolled steel manufactured in the United States, 63Vo of. the plate glass; 60Vo of the upholstery leather; ll.6Vo of the copper; 22/s of, the tin; t6.7Vo of the lead; and 29/o of. the nickel. On the other hand it picks up most of the loose money on earth, fol cars, gas, oil, and fixings.
We have manufactured and installed PACIFIC Tanhs, Pipe and Vats for mining and milling companies, irrigation districts, etc., continuously since 1888. If you have a problem let our engineers help youSend
"Bill, while dl the parties are claiming a good deal, I see those lumber people are asking to be elected to something or other. I kinda like the way they have made big, thin" strong boards without losing the natural looks of the tpood."
"You're using sense, Joe. I first noticed that us common folks could get that kind of material without owning our own plant, when the kid brought home a job he did in school last year. We found we could get it at the yards, same as common lumber, and that it 'went a whole lot farther with lots less work." *Yeah. I found that about it."
"You say they're running for some office?"
"Avr, not exactly. They just advertised they'd like the job of Second Assistant to the Home Carpenter, First Assistant to 'the Real Carpenter, and Secretary of the Intdrior, or something. All there was to it was a notion to sell Pa-co."
"Yeah? Well, ain't they?"
e e f tlB used almost every I kind of wood, in this time. 'But this new Pa-co is the time-saver! Saws wherever t h e blue-Print says to go. Strong-got a constitution, a sort of skel-
eton strength of its own because of the Plies lYingin oPposite directions and reinforcing each other. I can nail it right close to the edge. Andit sure is PrettY -finishes mighty nice."
Made from selected logs, affording beautiful fir figure. Carefully graded. Ready at your retailers in handY sizes.
The further we go into this Philippine Mahogany problem, the more interesting it gets. The further we look, the more of the Meliaceae Family we find. in those very productive timber islands.
And the stranger it seems that rvhen the Philippine Mahogany case was tried they didn't even take the trouble to show that the term "Philippine Mahog"ry" could never be outlawed because there ARE Phillippine Mahoganieslots of them.
Here on my desk is a book by "E. E. Schneider, Wood Exp€rt," Bureau of Forestry of the Philippine Islands, said to be one of the greatest students of Philippine woods, and a recognized authority on botanical subjects. It is entitled l'Commercial Woods of the Philippines; their Preparation and lJses."
Here we find on page 130, under the general heading 'MELIACEAE," the following introductory paragraph :
"A family containing a considerable number of timber trees, most of them neither very large nor abundant, but many of excellent quality and beautiful coloring. The largest and most widely known tree of the family in the Philippines is calantas (Toona calantas), practicilly identical with both the Indian "toon" and
Three million, five hundred thousand feet of Douglas Fir was used on the construction of a grandstand and exhibition hall at the National Air Races at Inglqwood, Cal. The stand, which is 720 feet long, is built in twelve 60-foot sections, so that it may easily be moved. The 400-foot squaie exhibit hall is entirely covered with a special paper supplied by the Los Angeles' Paper Manufacturing Company. It has many interesting booths and among the exhibitors are the California Panel & Veneer Company, Los Angeles. The lumb'er was supplied by the Mullin, Sun, Ganahl, Ifarris and Inglewood lumber companies.
the "Spanish cedar" or "cigar-box wood." The woods have a very large range of color and hardness, yellowish white, yellow, and various shades of red being commonest. A large part of all the species of the family have very characteristic aromatic odors."
The Federal Trade Commission acknowledges that the Meliaceae Family and the Mahogany Family are one, so here we have another authority stating that there are Meliaceae in the Philippines. But this authority goes farther and lists the members of the family, and how many do you suppose he lists? MORE THAN A HUNDRED MEMBERS. OF THE FAMILY IN THE ISLANDS!
The list is too long to give here, but is available to anyone who wants it.
But we now knorv that there are more than a hundred branches of the Mahogany Family in the Philippines. Are there Philippine Mahoganies? We'Il say there are. Ald one of these branches is produced at the rate of around three million feet annually.
We understand that these "Genuine Philippine Mahoganies" will hereafter be included in every Philippine stock on this'Side of the water.
Get the idea ?
George A. Good, Good Lumber Co., Tracy, left San Francisco, September 7, to attend the Sovereign Grand Lodge of the I.O.O.F. to be held in Montreal.
Mr. Good, who was accompanied by Mrs. Good, traveled by train to Sbattle, and by boat from there to Prince Rupert, crossihg Canada on the Canadian National Railroad to Montreal.
They expect to visit New York, Philadelphia, Atlantic City and New Orleans, returning to California by the Sunset Route of the Southern Paci6c. after an absence of about four weeks.
The annouricement of the formation of the Douglas Fir Plywood- Ins_titute,,with offices in Tacoma, Washirigton, is the result of months of careful organization work-on ihi part of several of the.lead-i_ng manuf-acturers of Douglas Fir Plywood in the Pacific No-rthwest. This organirition is one that has been contemplated for some time,-and the suc- cessful conclusion of the preliminary work is of great importance.
' The tremendous growth and progress of the Douglas Fir Plywood Industry in the past^feri years has been little short of marvelous. An unlimited supply of raw material close at hand, coupled with the most mode.n manufactur-
ready being_reflected in the uniformity of the product of the member mills. This standardization-of grading and grad- ing rules will benefit everyone connected-with tle plyiood industry. It will place Douglas Fir Plywood on a pa'r with other standard products of the country and will eliminate the confusion caused by many differenl grading standards.'
_A program of advertising will be outlined, designed to educate the various marketing factors to the multitude of uses for Douglas Fir Plywood. This advertising will be directed to retail dealers, contractors and builder-s, manufacturers and consumers.
The establishment of a research laboratory is one of the
ing methods and machin- most important i."t"r.. err.her-entlfT)nrrolacE-il_^crL.i-^.:....-n-.-^-
-. - tpl :(rrccu crici'r:L: anu prac- prc-eminence rhroughout l@mmill tical men rvill combine the countrv lffiffiill their efforts in this laboraTheorganizationofthe|Iffiltorytofindamethodof Douglas Fir Plv*'ood In- |reffiffi1 Pr.oducins Plywood that stituteisanexpressionof|@|willgivelongandsatisadesireonthepartofthe|ffi'"r|factoryserviceunderStren. rrrd.'ulacLLrtcrs Lo Detter lGl,+.f, uvur Lvrrurlrurrs. vr:-- di,u rrrsLrr- II- l, r ne orilcers anc trustees rrr-:vu riruu-s- tE f, Llr Lile rn:t:rute are ail men try and to further the use ,who have been identified
Phil Garlanit and extend the scope of w"!--L:,I1* wittr ttre pty*""a
Ed. we$man d,
The objects of the Institute are set forth in the Articles President; Mr. Ed. Westman, Washington Veneer Co., of Association. In part, they are : To encourage and in- 9]_{*pig' W_ash., Vice-Presidglt; Mr. K. W. Steinhardt, crease the use of Douglas'Fir Plywood in tfie United Elliott BaLMill Co, Seattle, Wash., Treasurer; Mr. Wm. States by cooperative advertising. To establish and main- L. Raw-n, Tac.oma, Wash., Secretary. tain all such lawful trade custoris and usages for the pro- ^.The following^ are Trustees: Mr. Henry McCleary, Mctection of the members as the Associatiorimay deem^ad- ClearyTimb_er Co., Mdleary, Wash.; Mr. Thomas Autzen, visable. To collect and disseminate statistics -concerning Portland Manufactlring Co., Portland, Oregon; Mr. the Douglas Fir Plywood Industry. To establish uniforri Thomas Bobi:rson, Robinson Manufacturing Col Everett, grades and standards of products. To provide architects, W".lt. ; Jt.F. Q'- Wa!t91, Walton Veneei Co., Everett, dealers and builders with an organized'and always avail- Wash. The President, Vice-President and Treasurer are able guarantee of quality. To constantly improve methods tr9:tees- by virtue of their office. of manufacture. - The following companies pre members of the Institute:
The Articles further state: "This Association shall not, Buffelen Lumber & Manufacluring Co., Tacoma, Wa-s!r.; either directly or indirectly fix, regulate or control the Elliott Bay Mill Company, Seattl-e, W^ash,; Hq$y Mcp'i;;;,..;;tp,i r.","q"'9 or'sare or piywood or attempt.,, ,?;1,? &iliilr:"i"lf,:lf"A;.Yi'jill"l#.ift:*_UaiJjl; do so'" with the Articles of Association clearly stating co., Everett, wash.; Tacoma veneer co., Tacoma, wash.; the purpose of the Institute, the individual members ari free io riottow tnlii own methods and plans in the market- Walton Veneer Co., Everett, 'Wash'; Washington veneer t1rg 3ld -.i.t"rrJi.ing 9f their pioa'ucts- .The-D;*sq: f;,i;rn3tt-pia'. wash'; wheeler-osgood co', Tacoma, Fir Plywood Institute will not aftempt to interject itielf offices have been established in the washington Build- as a factor in regulating prices or production.
.,. ll ..f1,:iLl i-1"p::tion service has already been started li.*'hl1f,il?i.washington, where the trnstitute will have by the Members of the Institute-. .Competent men are con- Th; ;*;i;tio' of the Douglas Fir plywood Institute, stantly insp-ecting the product of the members, maintaining will do m"uch to sta6ilizelhe-O?"if", 1lir plywood Indus_ a strict uniformity of grades' try. It will be welcomed by evefone that comes in con. Standard Grading Rules for Douglas Fir Plywood have tatt with Douglas Fir Ply#ooa aira without a doubt will been adopted-by the trustees and the membei mills, and be a strong fa-ctor in the development of this tr"""n of are now in effect. Each manufacturer is endeavoting. to the lmblr-industry, and will increlse the prestige of Doug- produce -a product that will strictly conform to the Grading las Fir Plywood is an all-purpose cons'tructi[n material Rules adopted and the reSults of this rigid grading is al-- throughoui the United States. '
Wise men have learned thlough sad experience that low prices do not mean good value or reliabl-e quality;
AY .rrlio.rrirrg "olo", ttirrgirrg "L.." "rnJ *.t^tk, i" i,'-r"Jirrg every lro','" it yo.r" traJe area.
Tlre tr.rrJ is unmistak"tl". Yo,, "". it in tLe Lit"L.tt ^t"J L"tLroo*; i' btiglrt .olo""J curtains "nJ lloo" cove.irrgr.
K..pirrg in step .^.itl, tLi" vogue fo" "olot, more tLan a score of t.",rtif,rl .ff..t" in .olo" lr^.-orri", k".,.. t..r, J..r.lop"J fo" C"lifo"r,i" R.J*ooJ.
For interior Jeco"atior, R.J*ooJ lr".s lottg L".r, t."ogrrir.J
"" . ,'r.Ji.r- *ki"L "JJ" " ,,rttl. "rrJ "ootlilg note to tlr. t"uly lro"pit"tl". It" ".rLJ,r.J t.rt Jistinctive g"ain anJ sati,,like textur" l.rrJ a' ai" of Jistinctior, ,'rrroLt"it"tl. in any o.lr". *ooJ.
A'J ,ro* it, ,r.rut"l fti..rJly "olo"irrg -.y L" .nL.t ".J *itL ,r.* "rrJ -oJ."t "olo""-."p."i"lly J.-..lop.J fo. tki" most romarrti" of '*n ooJr-"olo"" tlr"t are practicJ "nl .*ily "ppli.J ty ^r,y gooJ p"ir,t"".
Ir. ""lling R.J*ooJ you are ofLti.g yo.ri- tt"J. " wood tLat is ^^^.ingly J.r""tl", anJ tLat "lro L^" tLe "J-r"rrt"g. of *oJ"rr, "olo" k""^onies to ,.rit tL. *o"t f""tiJious tastes in interibr Jeco"ation.
e clw o o o /r s s o c 1
D"partm ent 2689 + 24 C"lifornia Street
S*o Ftarrci"co
3 TIMES AS MUCH DEALER PROFIT ON KITCHEN BUILTINS AS ON KITCHEN LUMBER
STOCK-SELL S TA N DA R D
AND DISPLA'
NOT ONLY THE NEW BUT TIIE OLD HOMES ARE ALL EKCELLENT PROSPECTS FOR THE KITCHEN BUILT.IN SALESMAN.
MODERNIZE .A.LL THE DUEI r rNGs IN YOUR DISTRICT.
Featuring conveniences that maybe installed in any kitchen, old or new.
BUILT TO FIT EVERY SPACE OR CONDITION
There are Cowan Standardized Built-ln Units to fit any kitchen, bathroomor dressing room, large or small, regardless of .tt.ng.-.irt.
f958 East eCth St.
3 TIMES THE QUALITY OF ANY CARPENTER. BUILT CABINETS, DR^AWERS THAT ALWAYS SLIDE, DOORS THAT OPEN, PERFECT MILL WORK.
We offer the attractive line of Cowan Standardized BuiltJn Cabinets illustrated above for display "; i"t;o;tfii"u o, *.r.house, at ""tptiri"gly low cost. This is the pick of our line-in Popuf*i," .'rrd t.rrnorro.- Wtit. today for attractlt ittttoductory offer and complete catalogue.
The Southern Redwood Company is the name of a new cor-poration, just organized at Bogalusa, Louisiana, controlled.by the great Goodyear interists which own and op- erate the Great Southern Lumber Company, at Bogalusi, and which has taken over all the properties of the" Finkbine-Guild Lumber Company in 'Caiifornia and in the South.
The Finkbine-Guild Lumber Company have for several year.s been-.developing a 'Western-Southern Redwood op- eration. They bought a great stand of Redwood in Caiifornia, ins-talled equipment for logging, manufacturing into cants, and transporting by steamei to the coast of Mississippi, where the cants are hauled inland to their former Southern Pine mill at D'Lo, Mississippi. They have brought their operatioh to a volume of -ibout 40;000,000 feet annually. The lumber is being marketed in the South and East. The transporting of the Redwood timbers to the Gulf has been done by Td-e Redwood Line, which Line is also. taken over by_the Southern Redwood Company.
The officers of The Southern Redwood Comiany are: $. C. _Qoqdyear, President; C. W. Goodyear, Vice -president; M. E. Omsted, Vice President and General Manager.
It is announced that no changes are planned for the Cili- fornia end of the operation other th-an contemplated increase in capacity and production. It is'announced that for the present the Finkbine mill at D'Lo will continue to operate on Redwood for the present, but this will probably
Manufacturera of Dougtar Fir and Port Orford Cedar
Sawmillr, Marshfield, Oregon
Distributing P.lant . Bay Point
Annual Production
200,000,000 Feet
GENERAL SALES OFFICE
Bay Point, CaL
San Francisco Sales Ofice
f208 Balfour BIdg.
Lor Angeles Oftce, #.T,;'ft;ijl
be only until the- big mill at Bogalusa is prepared for such cu.!!inq,. .As rapidly as possible one side of the Bogalusa mill will be converted inio a Redwood mill, with eve-ry facility. and appliance for cutting, handling, and drying-this wood.
The story is this: The Great Southern Lumber Company operate the biggest mill in the South at Bogalusa, with a production as high as a million feet a d,aylt fuli capacity.. They_ have planned for many years thai by the time their supply- of virgin Southern PinL was gone,'their second growth timber,. which they have been-preparing and protecting on a gigantic and- scientific scaie, woulE be ready for the saw. It is understood that their cutting o{ virgin timber has been faster than their plans, so thai th.ey have need of more virgin timber to kiep the great mill busy until the second growth of Southern Piie is ready, and to keep up their program of continuity of op- eratiorl. So, attracted by the Finkbine Redwood opera- tion, they_got to looking into the Redwood situation, there being no Pine timber available in the vicinitv of their mill. It is said that they contemplated buyine Redwood and instal.ling an operation tike thit of Finlibini, but their investigations. have finally resulted in their buying the Finkbine properties instead. They will probably dlvo-te part of their plant to cutting at leait 50,000,000 feet of Rldwood per llnum-,thu,s greatly extending the life of the Southirn Pine side of their.milt. -
In "Robbins" Floorine vou are assured of the very fin-est that has ever been, or ever w,ill be produced. O u _r geographical locaiion, t h e modern machinery in our mill, and the type of men- who makeour flooring, all go to make this statemenlpo-ssrl_le. "Robbins" Maple and Birch Flooring is the best.
Southcra California
C. J. LAUGHLIN
535-6 Pctroleum Securiticr Btdg. Lor Angelce
WErtmorc ggli5
NortLcra California:
GEORGE C. CORNITIUS Merchantr Exchangc Bldg, iten rrancttco JrRonmrxslFuoomrNc
I orrrNrrE quality, identified by the grade A mark on Douglas Fir House and Garage Doors, enables you to satisfy your customers on the exact grade of doors most economical for their needs.
The members of this association have received hundreds of letters endorsing grade-marking and trade-marking.
All the wodd recognizes these remarkable qualities
Here in the Douglas Fir region, the doot industry has
made tremendous advances . . . in manufacture, in distribution, and in merchandising. Modern machinery and skilled' craftsmen have produced the most beautiful designs, to fit any architecnrral scheme.
Tbe letters lffi or Do4lat Fir dur' made by menber milk of tb is Association, uiil b;ot'ide anhilcct' deahr, bdlder and iuert uitb an aluayaoailablegtar' aanc ofasalin. It mcaw tbat comreten, insned6; bat'i intbeacd the maufacnrc an7.gradiyg of t.be.|rodu1 b.earing lbis ,lade m4rk, and thdt tttch tt,o/tconl,rm to tlte tardard gradx adoPted by membert of tbe Asnciation.
Douglas Fir grade-marked house and gar;age doors are a. profitable item make your door dcpartnent an important one and cash iri on its possibilities. Any of the rnills listed belo-qr will be glad to send you a copy of the grading rules adopted by the members of the \Testern Door' Manufacnrrers' Association.
rIHIS label dnovi&e unrnictakable identification of the finest .r lumber it is possible to pnoduce with each piee sqtnted ot bothendsrto save the carpentet's time hitherto spent in equaring up each piece before it could be used. Not only does thie new lumber save coctly time. But it tends to eliminate rhoddy conetruction" When the architect, owner or contractor eees 4,Square Lumber bei'.g used, he knows he ic getting exactly what he speci. fied and bought- This meanE cornplrrle satisfactionfor all con, cerned-a bigger and better business for {,gqsare Dealers.
pOR years the lumber bueiness has neede d a"tonidt I -somethiog to stimulate the publicts interest in lumbet-something that would build a new respect for lumber-something that would enable the retailer to merchandise lumber successfully ot a quality basis and sell it at a lr;sitfunalaprofia
Weyerhaeuser has developed that tonic.In addition to the regular line of unpackaged lumberWdyerhaeuEer now ofiers4,Squarelumben Lumber sold in packages with species and grade plainly printed on the label and guaranteed by Weyethaeuser. Lumber that has been trimmed perfecdy square at both ends. Lumberthat is seasonedrgraded and manulactured to precision stan& ards. Lumber that can be sold at a prof.t ao other packaged and easily recognized merchandise is sold.
(hly the batu grades of fircst manufacture
Edch pachage labcled and guaranteed
FINISHING LUMBBR
BE\ZEL SIDING
COLONIAL SIDING
DROP SIDING
SOFTTyOOD FLOORING
CEILING and PARTITION
SHELVING
STEPPING
CASING. BASB. MOULDINGS
Nowavailable under the 4.Square label in mixed cara with standard itemr of ordinary yard etock.
{,Square Lumbet thus strikes at the very roots of the ailments that have threatened the lumber business for years.It effectively counteracts price,cutting and cubstitution. It sets up a definite standard of lumber quality that architects, contraqtors and the public have long been seeking.
The full importance of 4,gqsare Lumber to retailers cannot be set forth here. It is now being introdrrced in certain sections of the sountry. Other territories will be opened just as rapidly as possible. Dealers who get the 4,Square franchise will be in an advantageous position. Thereforerwe suggest that you register your interest byaddressing our nearest branch ofrce for fur. ther information or by inquiry to the Weyerhaeuser representative who calls on you.
t
Charlie Henry, representative for the Chas. R. McCormick Lumber Company at Phoenix, Arizona, spent a week i1 L.os Angeles the latter part of August. Mr.- Ifenry was the honor guest at a party given by the male membirs of the McCormick organization at the-Jonathan Club, during hrs stav.
R.-A..Curry, importer and distributor of tropical hardwoods, has opened offices in the Architects Building, Los Angeles.
Bruce Burlingame, Los Angeles, Southern California and Arizona representative for the Santa Fe Lumber Co.. is back on the territory after spending a two weeks' vacation in Humboldt County. Mrs. Burlingame, and their young son, who spent the summer with ielatives in Humbotdl County, returned to Los Angeles with Mr. Burlingame.
D. N. Falk of the Redwood Manufacturing Company, Los Angeles, is'back on the job after bpendirig two weeks at Eureka, Cal., his former home. Mr. Falk s!'ent most of his time fishing on the Klamath river.
Bill Chantland of the Chas. R. McCormick Lumber Company, Los Angeles, recently returned from a two weeks, fishing trip in the Yosemite and Owens Valley.
./ _ Jne_Noah Ad_ams Lumber Company have purchased the -+ Delta Lumber'Company at Isletoq which beiame effective September 4. This gives tlre Noah Adams Lumber Comp.qny four yards on the Sacramento River, beginning with Rio Vista at the mouth of the River and continuinf with Isleton, Walnut Grove and Clarksburg; the latter p-iace is within fifteen miles of Sacramento.
M. H. McCall of the Union Lumber Company, Los Angeles, is back at his desk, after a two weeks, rest at the beach.
.R. E.^Brown, pr.esident of the El Rey products Company of Los Angeles, with his family is takine a summer vacition in Northern California, making his hea-dquarters at Requa, Iocated at the mouth of the Klamath River, north of bu_ reka. Much enjoyment has been realized in ialmon nshin!-
S.-C. Hooper, Los Angeles wholesaler, has returned from the Northwest where hJ spent a few weeks on u "o*lin.a pleasure and busines-s tr.ip. He visited portland, S."di; Vancouver, B. C. and points on Vancouver Island.
Cha_rlie Schmitt, lumber department, Chas. R. McCor- mick Lurnbgr_C9., San Francis-co, who is a 2nd Lieutenant rn tne Joznd Intantry,.recently-put in two weeks' training at the Presidio, following which he spent a short vacatioi in the Feather River dislrict.
Jerome Gripper, Los Angeles wholesaler, is back at his desk atter spending a three weeks, vacation at portland, Mrs. Gripper accompanied him on the trip.
B.^W. pIrne, Secretary of the Western Hardwood Lum- ber Uo., Los Angeles, has returned from a short business trip to the Northwest where he visited their mill connec_ tions. He was away from his desk about ten days.
- E._ M" Tilden, head of the'Tilden lumber inteiests, who has been confined to his room for some time owins io illness, is progressing nicely. Mr. Tilden visits the of"fice for an hour or two every day, but has not attempted to do any work vet.
CHICAGO, A.rg. 27.--The world,s tallest buildine whicb will be eighty-eight feet taller than the Woolworth b"uildine and which will have a daytime population of 18,000, will bE under construction by next February, it was announced to- day by Walter W. Ahlschlager, arihitect.
The structure, to be known as the Chicago Tower, will occupy two square blocks over the Illinois Central tracks at Wacker drive, east-oi Yr.njgfl boulevard. It will repre- sent an investment of $45,000,@0.
Ey-ery sales effort should be done in triplicate: Sell your goods- sell your firm-sell yourself.
F. M. Slade, well known to the lumber trade of California as "Cappy", after twelve years association with his father in The Slade Lumber Company, of Los Angeles, has quit the lumber game to devote his efforts to a line of business which seems to him to afford splendid opportunities. He has joined the sales forces of the J. P. Ransom Corporation, in the Syndicate Department. This great real estate firm of Los Angeles is developing the East Side, the great new industrial section of the metropolis, and making tremendous strides in this development.
"C"ppy" is thoroughly sold on the wonderful possibilities of this section, and of his new job, and with his large acquaintance and personal popularity has gone enthusiastically into his new game, rvhich looks like a most excellent one.
Through a typographical error in our telephone directory of the wholesale and retail lumber trade of the San Francisco Bay District, the address'of the Eagle Lumber Company was given as 264 California St.
This is incorrect, as this company's office, which is in charge of G. R. Bleecker, Northern California representative of the Eagle Lumber Co. and C. H. Wheeler mills, has been located at 24 Calif.ornia St. for many years.
F. L. Hillyer, of San Antonio, Texas, one of the most noted lumbermen of the Lone Star State, has returned home after several weeks'visit in Long Beach, Los Angeles, and San Francisco. Mr. Hillyer is President of the HillyerDeutsch-Jarratt Company, who manufacture seventy million feet of hardwood lumber yearly at Oakdale, Louisiana. lfe rvas until recently engaged in the retail lumber business in Texas, selling his last yard less than a year ago. Mr. Hillyer is one of the most able lumbermen of the South, and ranks high in the councils of the industry in the Lone Star State.
Louis J. Simpson, president of the Empire'Development Co., Empire, Coos Bay, Oregon, was a recent visitor to San Francisco. He reports that the machinery purchased from the Ferry-Baker Lumber Co., Everett, Wash., is nolv being installed in the sawmill at Empire. When completed the mill will cut 250.000 feet dailv.
It is interesting to note that the Port Orford Cedar foundations and Douglas Fir framing in this mill, built in 1888, and which has not run since 1894, were found to be in as perfect condition as the day they were put in.
The mill will start running in about 60 days fcir the purpose of cutting timbers for dock improvements, and is expected to be ready for full operation by the first of next yeaf.
Mr. Simpson is a son of Captain A. M. Simpson of San Francisco, one of the pioneer lumbermen of the state.
Paul Overend, field representative of the California Retail L,umbermen's Association, returned to San Francisco recently from a trip through the San Joaquin Valley. He reports business rather quiet in the Bakersfield district, but somewhat improved in the Fresno territory.
Mr. Overend left for a business trio to Seattle immediately after attending the meeting of the Sacramento Valley Lumbermen's Club, and the Hoo Hoo Concatenation at Chico, September 8.
Fred Burgess, salesman in the San Joaquin and Sacramento Valley territory for the Union Lumber Co., is back on the road after two weeks' vacation.
E. B. Johnston, in charge of the export department of The Little River Redwood Co., San Francisco, sailed from New York August 31, on a business trip to Europe which will cover a period of about eight weeks.
Why the large* mills are installing our IMPROVED AIR COOLED REFUSE BURNERS.
WE ARE ABLE to care for your requirementr for air cooled and brick lined refirse burnerrnew and used boilen of all dzes and typer.
Scattle, Warh.
Pacific Coast Hardwood dealers who will attend the annual convention of the National Hardwood Lumber Association at Memphis, September 27 and 28, include the following: C. H. White, White Bros., San Francisco; Roger Sands, Erlich-Harrison Co., Seattle; D. J. Cahill, 'Western Hardwood Lumber Co., Los Angeles, and LeRoy H. Stanton, E. J. Stanton & Son, Los Angeles.
Hot discussion is anticipated at this meeting on Proposal "C", embodying the new grading rules, which are being opposed by many of the Pacific Coast dealers.
Voting on this matter was very evenly divided last year.
John R. Neece, Jr., of Dallas, Texas, has been a recent California visitor. He is President of the Texas Oak Flooring Co., at Dallas, and also a member of the well known Neece lumber family of Corsicana, Texas, who operate a string of retail lumber yards, and are large manufacturers of brick as well. He visited San Francisco and Los Angeles, and also visited the Pacific Lumber Company Redwood mill at Scotia.
WHOI.F'SALE LUMBER
FIR and REDWOOD
SOUTHERN CALIFORNIA SALES AGENTS FOR
CRANNEI L, HUMBOLDT CO.
OPERATING STEAMERS:
W. R. Chambcrlin Jr.
Stsnwood
Phvllie
Barbara C
Yellorwtone
OFFICES: Head Oficc
618 Mateon Bldg. SAN .FRANCISCO
LOS ANGELES
2E2 Chambcr of Commcrcc Bldg.
PORTLAND-PIci6c Bldg.
SEATTLE--S4I Whit. Blds;
The California Redwood Association has established a Bureau of Inspection and Grades, it is announced by R. F. Hafnmatt, secretary-manager of the association.
One inspector will be stationed at Eureka for the Humboldt County mills, to start with, and one will make his headquarters'at San Francisco for the Mendocino County mills. The work of these men will be to inspect the lumber at the mills, and issue official inspection certificates on all shipments requiring inspection.
Present conditions indicate an immediate demand for inspection of Redwood totaling about 45,000,000 feet a year, said Mr. Ifammatt.
Frank Adams, eastern sales manager of The Pacific'Lumber Company, traveled by airplane from San Francisco to Chicago when returning to his headquarters recently from spending a month on the Pacific Coast.
Mr. Adams left San Francisco at 7 a. m. August 28, on the Boeing Air Mail plane, and arrived at Chicago at 5:45 a. m. the next day, thus cutting about 4O hours from the time taken by the fast trains.
BROWN'S SUPERCEDAR doset-Iining buriners ig GOOD.
Have you forc!€en this great demand with a stock or have you been Ieft at the post? Put in a stock of BROWN'S SUPERCEDAR closet-lining and
PROTECT YOUR CUSTOMERS WITH MOTH INSURAI\CE.
Northern Califomia Dirtributorr
lVhen a business prospect is within reach, never write, wire, o3 phone. Call! You may not have much perronality but you certairily have more than a cancelled stamp, a yellow telegraph sheet, or a telephone receiver.
- A_deal of great importance has just been consummated in Northern California.
_W. B. Dean, of Chico, General Nlanager of the Diamond Match Company, announces that his concern has bought, taken over, and rvill continue to opelate seven very lmportant retail yards from the Tilden Lumber & Mill Company of Oaklald. These yards are located at Sacramento, Stocktop, Galt, Oakdale, Concord, Martinez and Suisun.
This is particularly' important because it marks the spreading of Diamond Match Company affairs to new districts of the State they have never before entered. Just a month ago, it will b! rernembered, they "nttour,.dd th. building and opening of a new warehouse and distributing department in Los Angeles for their Bee Supply Depart-
De]mq R. Travis; Marysville, Oscar J. Odegaard; Maxwell, Peter Henrichs; Meridian, John R. Johnion; Orland, Fd, N. Thode; Oroville, James -M. Bingham; Red Bluff, Ralf Severns; Redding, Axel W. Erickson ; Richvale, Herg_an L. Weitz; Robbins, A. Logan Given; Roseville, H. Al Massey; Sutter, J. Walter Robey; Vacaville, Claude B. Qlawson; Vina, Ray L. Mohler; Wheatland, Ira Rowland; Williams, M. H. Getz; Willows, Ralph L. Hupp; Winters, !l* W. Jones ; Woodland, Coy E. Toof ; Yolo, Leslie R. Mason; Yuba City, Fred N. Benton.
_The Company operates a big millwork factory at Chico, .which is under the management of S. Hassel. '
The Apiary Departmen-t is under the management of W. B. Dickenson.
-The big white and sugar pine sawmill of the company is located in the mountains above Chico, at Sterling City. Frank A. Compton is Superintendent.
At Chico, George T. Shaw is Credit Manager and chief assistant to Mr. Dean. Chas. G. Wolohen is Purchasing Agent and Sales Manager. Ira E. Brink is Superintendent of Branch Yards. Sam Benton is box shook Sales Manager.
Managerment, long a big end of their Chico business. Norv comes the purchase of the seven Tilden yards in the lower Sacramento and Oakland districts. The new yards were taken over by the new owners on September 10.
This gives the Diamond Match Company a total of 47 retail lumber yards in California. Their other yards, and their managers, are as follows: Anderson, Vernon Parsons; ,{rbuckle, Carl E. Brown ; Artois, Paul Weber; Biggs, Walter Kohl; Chico, Lervie J. Ewton; Colusa, Geo. W. Palmer; Corning, Clarence A. Gray; Cottonrvood, Wm. H. McCune; Dunnigan, W-. J. Davis; Dunsmuir, Gus E. Schlosser, Jr.; Durham, Chas. Schab; Esparto, Riley A. Woods; Gerber, Guy Bordner; Grass Valley, David McFarlane; Gridley, John J. Miller; Hamilton City, Fred C. Heggie; Lincoln,. D. Earl Willis; Live Oak, Loyal C. Tipton; Los Molinos,
The Diamond Match Company are modern lumber ind building material merchants, and they practice the best theories and methods of modern merchandising at all of their points. They call their lumber yards "Lumber and building material stores". Their offices are all very attractive and neat, inside and out. Their interiors are decorated with woodwork from their own factory, and they are thus able to point to their own buildings as examples of the millwork they are in position to sell, for each of their retail stores are agencies for their millwork plant.
Their sheds are kept spic and span, and always are neatly painted on the outside, and whitewashed inside.
During the last few years they are following the plan of putting their store department, which carries builders' hardware, paint, nails and other materials, in the front part of their office building, and their lumber and building offices in the rear, so that visitors and custom,ers must go through the store to the rear, and the partitions are generally of glass so that they can see the customer coming, and so that the customer can look their other lines over as he comes back to the office.
They believe in small trucks and quick deliveries, and 90 per cent of their deliveries is in small loads.
(Continued on Page 28)
Graham Griswold, president of The Griswold Lumber Co., Portland, Oregon, was a recent visitor to California. He made the trip from Portland to San Francisco by automobile in company with friends, and also visited Los Angeles. While in San Francisco he was a caller at the office of Gritzmacher & Gunton, who represent his concern in Northern California.
A brochure comprising one of the finest series of photographic studies in architecture ever produced is soon to be issued by the Monolith Portland Cement Company of Los Angeles.
Securing of the photographs and data has been accomplished by Richard Requa, u'ell known San Diego architect, member of the firm of Requa & Jackson, who has recently returned from a three months' trip abroad. Mr. Requa's mission was to secure photographic studies of buildings and architectural details which could be compiled for distribu. tion to architects. He visited a number of places in Spain, as well as Morocco, Tunis, Algiers, France and England, and returned r,r'ith several hundred negatives and a few thousand feet of motion picture film.
The collection includes an unusually fine group of homes, public buildings, interiors, grill work, doors and other architectural designs. It is hoped that the new volume will be ready for distribution January 1, l9D. A similar brochure was prepared by Mr. Requa and distributed by the Monolith Company two years ago.
Following the policy advocated by Theodore Roosevelt, that "every person should contribute something to the upbuilding of the business or profession from which he makes his living," the Monolith company has taken this means to be of service.
The California state legisl.ature adopted the new bank and corporation tax amendment at a special session on September 5.
The proposal, which proposes a 4 per cent tax on the net income of banks and corporations, will be placed upon the ballot for the November general election, for ratificltion of the people.
(Continued from Page 24)
Th,ey maintain an Architectural Department at the headquarters office at Chico, from which central point the Branch Managers draw their plans and architectural assistance. Through this department they furnish free plans for home builders, and in this way work for non-competitive business. They have found, as have other good merchants, that when you sell a certain home, you don't have to cut the price of the building material. One of their best advertisements is that they furnish the plans free for the buildings into which their materials go. Each of their branches has a display and sales room where the customer can look over plans and pictures of buildings.
They are hooked up with a substantial building and loan association that works with them in the building of homes, and helps greatly in developing home building.
The entire organization believes in modern service to create business, in doing the building thinking for their respective communities, and in furnishing new ideas, helps "nd pl"nr for modernizing the buildings of the town and district.
The Diamond Match Company is noted for its clean business methods and fine code of ethics.
The latest development in the Fir plywood industry on the Pacific Coast is the production of large sizes up to ten feet long.
The picture we shorv below is of a panel five feet wide and ten feet long. It is taken in the yards of White Brothers. the well known hardwood dealers of San Francisco.
This plywood is available in three ply, one quarter inch and five sixteenths thick and in five ply, five eighths and three quarters of an inch in thickness.
Iferetofore Fir or "Oregon Pine" plywood has been made in sizes up to 48" wide and 84" long. New machinery has now made available sizes up to 60" wide and l2U' long.
This large size plywood fills a long felt want. Rooms can now be panelled full length from floor to ceiling. Larger surfaces make the woodlvork used in interior trim more attractive.
The three quarter inch thick five ply Fir plywood has a thousand uses, such as cupboard doors, bin and case ends, table tops, painted furniture of all kinds, etc. Now that it is carried in such large sizes, its usefulness is greatly increased.
The Douglas Fir plywood industry is a vast one, the product being shipped from the Pacific Coast to all parts of the United States and to the principal ports of the world.
A baff carler cannot get hyond thC llne ol ccrlrnrnage wlthout TNTENTENENCE.
A lumber merchant also needs it to tttake outtt the automobile, radio, stock market and other opposition for his customerts dollar.
His interference is the agency going ahead selling his customer the WELL BUILT HOME idea.
NEDWOOD IS NUNNING INTERFERENCE ANID YOU WILL ilAKETOUR GATN BT FOLLOWING IT CLOSELT
FOR INSTANCE USE OUR BOAT PLAN SERVICE AND GET NEW DOLLARS INTO YOUR'CASH DRAWER. NOW IS THE.TIME TO START OUR CIRCULARS GOING AMONG YOUR NEIGHBORS. THEY WILL WANT TO BUILD BOATS FOR NEXT SPRING.
By lVilliam B. Frohwitter
No one has ever charged the McCloud River Lumber ComPany with neglect shorvn their emPloYes. There are too many recreational projects about their plant for that, and golfing is one of them. Three years ago a few lumbermen decided that they wanted to play golf. To- day the most popular place in Mc' Cloud is the McCloud golf links situated one mile south of that city.
It would be difficult to decide which is the most important factor in contributing to the beauty of this golf course; some say man, others nature. There are so many evidences of both that praise should be equaily distributed. Primarily, the purpose of golf is to take man from his work or business and afford him a little exercise. The McCloud links accomplish this purpose, at the same time surrounding him with natural scenic beauty which he cannot fail to appreciate.
If one is a golf enthusiast he will be struck by the appearance of the course as a whole, as it nestles bowl-like below a towering timber line. It is not a lowland, but rather
"Where do
You're loohing at it right now, straight ahead. is a gently sloping meadow of about sixty-five acres. It was in this meadow in 1850, that a band of Squaw Valley Indians was massacred for stealing a few horses from the white men of the north. Because of that Indian massacre the meadow is called Squaw Valley, and the.little willow-fringed creek that ripples along its eastern edge is called Squaw Creek.
On. a summer evening, after a drive from Tee 1, the ball soars into a setting of sunset yellow with a background of blue and purple mouhtains thrusting their sharppointed profile up into the paling rose tints of the sky. The golfer follows his little, white globe across soft, verdant fairways. A gentle breeze slips down from Shasta, and the so'ft cool, grass refreshes the tired feet.
At Tee 2 the player might easily forget his golf, for to the south and west he looks upon a bit of inspir- ing scenery. There lies Grizzly Ridge, bathed in an azure haze, its craggy heights towering upward from amid dark forests that
(Continued on Page 35)
General Sdes Ofice:
Financial Center Buildingt
San Francisco . Sales Offices:
Los Angeles
New York City
Endeavor, Pa.
Havana, Cuba
Amsterdam, Holland
Mills at:
Crannell, Calif.
Fairhaven, Calif.
Rail and Cargo
Sacramento
Chas. R. Wilson, Jr., Sales Engineer of the Chas. R. McCormick I-umber Company, is being transferred from the San Francisco to the Portland office in the caoacitv of assistant to Clyde W. Osborhe, manager of creosoting operations for the company, where he will engage in sales promotion and operation.
Mr. Wilson has been with the Chas. R. McCormick Lumber Company fourteen years, in the various departments of steamship operation and lumbering and has a thorough knowledge of the business. He has specialized in the past five years in industrial sales around San Francisco Bay
and he will undoubtedly be miss9d !y his friends in the engineering profession as well as lumber and industrial circlei.
- Joltt Vander Laan, who has been assisting Mr. Wilson for the past several years, will start calling on the industrial trade in the vicinity of San Francisco Bay.
Paul Revert, of the Red River Lumber Company, Los Angele.s,- recently acquired one of the firm's white pirie panels which had been in a bad fire and was not daniaged the least bit. The veneer was absolutely fast to the cdre and did not show the slightest tendeniy to bulge or crack, which verifies the fact that the glue they use is absolutely fire and water proof.
L. H. Warnecke, sales r4anager of the National Mill & Lumber Co., Oakland has recently been on vacation. Mr. lMarnecke, who is the golfing champion of the California Country Club, took part in the recent California amateur golf championship at Del Monte.
/ The Feather River Lumber Company were hosts to the merchants of Portola at a luncheon, on September 3. An attractive menu, decorated with a red feather, was prepared for the occasion designating the various courses served with appropriate lumber terms. The interior of the menu carried the following interesting facts regarding the Feather River Lumber Company.
The Feather River Lumber Company was organized in 1905, starting its first sawmill at Willow Creek; second at Clairville and the third and last mill at oresent location at Delleker.
Specie of lumber cut-White Pine, Sugar Pine, Jeffry Pine, Fir, Spruce and fncense Cedar Lumber to be cut.this year. .40,000,000 feet
Acres logged over to get this stock . ...3,800 acres
Number of employees ,. .325
Payroll for year 1927 .$500,000.00
Payroll for month of August, 1928 ...$50,000.00
Average number of cars shipped per month. .26
Estimated freight deducted from shipments per month. .$35,000.00
Foreign countries shipped to this year...England, Ireland, Scotland,'Wales, Germany, Africa, Mexico, Canada, South America and PORTOLA
Number of states shipped to .. ....4O
Number of grades of lumber shipped ......25
Mr. and Mrs. E. T. Robie, Auburn Lumber Co.. Auburn. and Mr. and Mrs. E. S. McBride, Davis Lumber Co., Davis, left Chico September 9, after attending the lumbermen's meeting there, for an automobile trip to the Northwest. They expect to go as far north as Portland, visiting a number of the Willamette Valley mills on the way.
Fred Aisthorpe, Griswold Lumber Co., Chico, spent a week in San Francisco recently attending the national corivention of Phi Delta Kappa, held at the St. Francis Hotel.
Are you fighting your competitor for the business in sight, or trying to enlarge the common "pottt by creating more business?Chos. R. l,Vilson, Ir.
Prr.trt Srocx.n a\&NEER in OAK
ft#trW,P'
WatnutBIRCH
Phili0uine-ilafngqny
fr,faHOCANy
White Cedar RED GUM &4/rtd ftzut d pnrehctedORE G ON PINE
Our specialty is Plywood and our particular business is Plywood Service to the lumber trade. We carry complete and well assorted stocks for your convenience. When you order from us, we guarantee that you get nothing but quality in Service and Goods.
RUSH ORDERS ARE OUR DELIGHT. Ako a Completz Line of Pressed Wood. Mouldings
One of the best stories that is going the rounds, is, with many variations, as follows i
"What", asked a friend of a Hebrew gentleman who was manifesting signs of great agony with every step he took, "size are those shoes you are wearing?"
t'Number sevens," replied the Hebrew.
"And what size are your feet?" asked the persistent friend.
"Number tens," promptly replied the foot sufferer.
"Aren't they killing you?" asled the friend.
"Certainly," replied the Hebrew.
San Francisco lumbermen will stage a golf tournament at the Presidio Golf Club, October 5' Russell Gheen, C. D. Iohnson Lumber Co., and Eddie Peggi, W. R. Chamberlin Co., are heading the committees, which will be announced later. A big entry is exPected.
"Then why are you wearing them, when you are well able to buy all the well fitting shoes you want?", asked tho friend, mystified.
"I'll tell you," replied the Hebrew. "My wife, she run away mit a fiddler from the Ghetto; my son he iss a pickpocket along Broadway; my oldest daughter she iss playing a piano in a choint in de Tenderloin; my partner he has run off mit most of my money; an de only choy Ilm geaait g oud of life iss ven I go home at night an take o,fr dese demned shoes."
Lone Pine Lumber & Supply Co. has become a member. of the California Retail Lumbermen's Association. In makins application for membership, G. W. Dow, owner of this "o-tt."'tit, expressed great satisfaction with the activities of the associaiion in rigard to tax legislation.
WE CAN SUPPLY YOU WITH
AND THE SERVICE YOU GET WILL MAKE YOU COME BACK FOR MORE
WE OPERATE OUR OWN VENEER MILI AND DRY KII.NS _ THIS MEANS SERVICE
(Continued from Page 30) hang like shadows around its base and sides. And there lie nameless small, untrodden valleys, where forest creatures roam in wild, sweet freedom. All this within a single sweep of the vision.
Standing on the Tee at No. 3, one is lost in the grandeur of Mount Shasta, in the north. Like a majestic sentinel it rises, its snow covered peak reaching to the clouds that so often hover about it. Long after twilight has gathered over the golf links below, the sunlight still lingers on Shasta as though loath to leave its rugged crags. And so from every g'reen, tee and fairway nature parades her splendors for the golfer who will but lift his eyes.
Around the course is a fringe of pines, and at the edge of fairways, cool, clear water bubbles unexpectedly, holding nestling watercress above nodding wild flowers. At the seventh fairway, in a deep hollow, is a seepy spring that leads into a dense thicket. This is the golf ball grave- yard. Many are the little, white spheres tf,at have -found their way there and lie buried in the deep grasses and soft, wet earth.
At No. 9, the final hole, comes the realization of time well spent. The golfer has played a sporty course, and one of unsurpassed natural beauty.
R. F. Hammatt, secretary-manager of the California Redwood Association, left San Francisco September 11, for a trip in the upper San Joaquin Valley. He will be back at his office September 17.
Mcmbcr Celifornie Rcdwood Arociation
OFFICES:
SAN FRANCISCO
CrocLcr Buildiog
Phoac Suttcr 6170
LOSI ANGELES
Lanc Mortgr3c Bldj.
Phorc TRinity 22t2
MILLS:
FORT BRAGG Crlifornir
Adcqurtc rtoregc rtocL rt Srn Pcdro
0
Out of every dollar of premium investment in Lumber Mutual Insurance, 22/2 cenu goes for operating expense nd 39Vz cents for losses. Insurance cost is thus 62 cents or 62/o. If insurance were provided at cost, the dividend therefore would be 38%. The average dividend paid is 40/o, so that ultimate cost to policy-holder is 2% less than actual insuring costs. Other income, from investment of surplus, etc., makes it possible to pay 40Vo dividend and also add 5/o to the surplus held for protection of policyholders. Your 100% premium therefore grows to 107/o in protection and dividends.
Lumber Mutual Iniurance is the insurance investment a lumberman can buy, backed by resources and a reputation which guarantee prompt payment of losses.
Ask any of our comPanies about the protection lroaided by our policies, about our fire Preuntion sertice, about oar diztidends, and about the actual cost of Lurnber Mutual Insurance.
One of the most phenomenal lumber-distributing exploits in the annals of tlie country was brpught to a successful conclusion August 16 by the arrival in Fargo, N. D., of the "Weyerhaeusei North Dakota packaged lumber special"a solid trainload, 58 cars, of packaged lumber orders. t
I. N. Tate of Spokane, general manager of Weyerhaeuser Sales Company, is authority for the statement that this is the largest single rail-shipment of lumber on record. Before taking in all this territory, Mr. Tate had the reiords ef railroads and of various lumber concerns searched. No report of a previous shipment exceeding this in size was turned up.
More than I,566,000 feet of the products of four Weyerhaeuser-affiliated mills in Western Washington and Idaho comprised this shipment. Certainly it is the largest single trainload ever sent out of the Northwest by one producer or producing group.
Every car contained a percentage of the re-manufactured, packaged and consumer-guaranteed "4-Square" line. The train constituted the most extraordinary movement of this stock yet on record.
"This train consisted of mixed-car orders," Mr. Tate stated, "but every car contains at least the minimum of 4-Square required. This is consistent with our announced policy on the sale of 4-Square. We never have intended or expected that any dealer must, carry this package goods exclusively. Our services to Weyerhaeuser dealers, and theirs to the building trades, continue complete."
One of the 58 cars was billed fo Carlyle, Mont.; one to Rosholt, S. Dak., and three went through to Moorhead, Sabin and Wolverton, Minn. But all the other 53 contained the orders of North Dakota retailers along the Northern Pacific Railway and its branches. If any previous railroad shipment of lumber to one state has exceeded this in size, record of it has yet to appear.
"And that is another surprising thing about this special trainload of special lumber orders," Mr. Tate pointed out. 'lAgricultural conditions during recent years have led the rest of the country to believe that North Dakota is the last state in the Union that could carry off such a remarkable buying-project as this. No one would have expected the lumber merchants there to commit themselves so confidently to a quality-product, the distribution of which is based entirely upon preference for quality-goods as against the cheaper ordinary lumber. The fact that North Dakota did so vividly reveals a fine, and presumably justified, optim1Sm.
1'Most of these dealers are in small communities. If they see in packaged, advertised, consumer-guaranteed and display-able lumber an opportunity to improve their business, I believe it is evident that merchants in larger communities will do so likewise. North Dakota has accepted with a flourish the advanced stand we have taken in pre-
senting the products of the sawmill to the public. Other regions have done so just as definitely, though less spectacularly. We are pleased with the results, so far, of our effort to improve basic selling conditions in the lumber industry."
D. J. Robinson, representative of Weyehaeuser Sales Company in Southern Dakota, is the man who "put across'f this history-maker. On Juiy 15 he received permission from Spokane headquarters to undertake the project. Within little more than two weeks he had all the orders in. The bverage successf,ul lumber salesman places about 1,500,000 feet a year. Robinson's achievement lies in the fact that he sold more than this in a day or so more than a fortnight.
His oiders were assigned to four mills in the 'Weyerhaeuser g'roup. Twenty-five cars came from Weyerhaeuser Timber Company's Mill "8" at Everett, 'Wash., 23 from the Snoqualmie Falls Lumber Co., Snoqualmie Falls, Wash., and 10 from the Potlatch Lumber Company, Potlatch, Idaho, and'the Edward Rutledge Lumber Company at Coeur d'Alene. Each mill turned out its quota in ample time, which means that they re-manufactured the stock and loaded it within seven days from receipt of specifications.
"I think this will be of interest throughout the industry." Mr. Tate said, "because it indicates plainly that the major problems involved in the production of 4-Square have been
solved. This demand for the re-manufactured stock would have taxed the resources of mills which have been per- forming the new operation for a long time. We feel that great credit is due these operators for their rapid fulfillment of this exceptional demand."
The Orange Belt Hoo Hoo Club will meet at the San Bernardino Valley Lumbermen's Club on Friday, Septem- ber 2L. A golf tournament will be held in the afteinoon on the new eighteen-hole course of the San Bernardino Valley Country Club. Prizes will be.awarded for the low gross, low net and high gross scores. The golf tournament will start at 1:30 p.m.
Dinner will be served at the Club House at 7:00 o.m. Officers for the coming year will be elected and installed immediately following the dinner. This will be followed by a concatenation when a large class of Kittens will be initiated; _ A large number of lumbermen from the Los Angeles District will attend. All lumbermen are invited to attend.
At the Northern Pacific yards, Spokane, (left to right) David N. Fisher,_general superintendeni of ihe' Snoqiot*iu Fo[s"Limier Coi4!"y; B. W. Walker, Northern Pacific trainmaster at Spokane; Gene V. Reynold^s, in charge 9f the fir department, ll/eyerineusei Sales {a'_on!any, Sp_o_han9; L. M. Ackerman, traaeling freight agent for the N. P.,.and H._H. Paysant of Eaerett, deaelo-pment- engiieer 'for thi Il'eyerhae4ser Forest Products, in the foreground,
Accompanied by H. H. Payzant of Weyehaeuser Forest Products, who had exercised a general supervision over the p.reparation of the load, and David M. Fisher, general superintendent of the 'Snoqualmie Falls plant, the Coast cars arrived in Spokane Saturday, August 11. They were consolidated into one train, which left as fast freight the next day.
Tom Brown, salesman for the J. E. Higgins Lumber Co., returned to his Sacramento headquarters recently from his vacation, half of which was spent around the San Francisco Bay District, where Tom and his wife, who are both enthusiastic golfers, spent many happy hours on the links at the Orinda Golf Club and Claremont Countrv Club. The latter part was spent in Sacramento, mainly on the gdlf links.
At a meeting of the Peninsula Hoo Hoo Club, held at the Commercial Club, San Jose, on Monday evening, August 27, the following officers were elected for the coming year: President, J. C. Ellis, Ellis Brothers Lumber Co. Menlo Park; Vive President, Fred Boes, Hubbard & Carmichael, San Jose; Secretary and Treasurer, Paul E. Overend, Field Representative, California Retail Lumbermen's Association.
At a recent meeting of the Tom A. McCann Hoo Hoo Club of McCloud, the following officers of the Club were reelected to serve for the coming year: President, C. B. Daveney; Vice President, H. C. Braden; Secretary-Treasurer, L. E. McGonagle. The following are the Directors: J. M. Langdon, William Fishburn, John Kennedy, William Ponto and R. L. Ferral. William Ponto was nominated for reappointment as Vicegerent Snark.
H. F. Vincent and H. W. B. Taylor of the San Francisco office of the E. K. Wood Lumber Company, recently spent a few days in Los Angeles.
Will Rogers, famous humorist of Beverly Hills, and persons of lik6 mind, are urging that names of cities and other identificatiott -"iks be p-lacid on roofs of buildings for the convenience of air traveiers. In this connection it is noticed that the words "El Rey Products Company" have been inlaid with Venetian red on black-on the roof of the company plant at 1633 San Pablo street, I-os Angeles. - Bisides the great number of craft that fly ov-er Souttrern California in the regular course of events, such gatherings as the National Air Races at Mines Field this month will bring hundreds of new planes and thousands of visitors to this iection. "If cities and business establishments knew how such marks help us who fly," said one aviator, "there would be more of them. They are not only a convenience, but in many cases may operate for our safety as well."
It has been predicted that the time is not far off when names and addresses on roofs of buildings for those who tlavel in the air will be as common as are now those items of information above the doorways for travelers on the earth to see.
The California Redwood Association adopted August 12, the Division of Highways,
1928 two new st of Redwood. These were developed in State of rte,designed to meet the requirewill assure a serviceable and de- ments for tim pendable combination of strength and inherent durability.
The grades are, Dense Select All-Heart Structural, and Select All-Heart Structural.
The Division of Highways is now specifying Redwood in these new grades in much of its bridge and trestle work.
desk September ll, from his vacation.
H. C. Gardner and family have returned to Los Angeles from a two weeks' automobile tour of the Pacific Northwest. Mr. Gardner is Director of Sales, Security Department of the Monolith Portland Midwest Company, and although the tour was primarily a pleasure trip, a business survey , w-as made by hlm in the interests of the comPany.
"I1 h;d been seviral years since I had visited the Northwest," said Mr. Gardner on his return, "and I was surprised and gratified to see the development and improvement on every hand. Conditions there appear to be extremely good. I lived several years in Seittti and Portland, and renewed Iriendships with many former associates. I attended the corner stone laying and dedication of the new 27-story Northern Life bu-ilding in Seattle while there. I was closely_ connected with D. B. Morgan, president of the Northern Life Insurance company aiil his brother, the late T. M. Morgan, in the early days of the company."
Colusa Rotary Club broke all recent attendance records September 4, when Jim Farley of The Pacific Lumber Co., San Francisco, attended thCir meeting and showed the company's movjng pictures depicting the manufacture of Rediryood from ihi tiee to the c-ar. T-his is a very effective method of advertising, and one which is rendering a real service to the industry as a whole.
R. B. Davenport, who has been connected with the Calilornia Redwood Association, and has recehtly been calling on the retail trade, has resigned.
And the smalter dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building tradc by car or truck makcs it possible for the small dealer to give tip-top lervice to his tradc, and yet keep down his investment, his insurance end his ovcrhead.
Victor Hydro-Plastic Cenrent embodies those qualities which, in combination, make the perfect cefirent for a wide range of construction.
fts exceptional high early strength makes it highly essential for jobs where the dme element is important.
Vhere concrete construction that offers lasting resistance to water penetration is required, its water. prcof qualities make it practically indispensable.
Berng oilproof it is vastly superior for constnrction where petroleum products are factors to contmd with.
Extreme plasticity makes it easier to handle; it works faster than ordinary oement-and these qual. ities do not in the least detract from its pef,rnanent strength.
Wlwrever there is neeil for speeil, getutine guality, petmanent resistance to n ater anil oil, anil lasting strangth, Victor HgilroPlastic Cement is an investment that pays ilipiilenils. Ash us for complele information and aclual records of semice.
SOUTHWESTERN PORTLAND CEMENT CO.
605 H. V. Hellman Bldg. . Los Angeles, Calif.
"I have a profound conviction that the time is hele when eyery business man must be made to see that the present system of cut-throat competition in evidence in practicaliy every line of commercial enterprise, is deliberate suicide, and must.be replaced by a kindlier collective policy, with every matr- willing that every one shall have their place in the surt and a fair show so long as they live up to the rules of the game."
-James B. Keister, president, the National Paint & Varnish Association.
The saddest words our eyes may meet Are those we meet along the street "No Parking".
We hunt for hours a place to stay And then we find to our dismay "No Parking".
Still in a great metropolis
Our streets would clog and men would hiss If it were not for signs like this "No Parking".
Life is sort of like that too fn all that's worth our while to do "No Parking".
Though we would park for rest or fun There's many a job that must be done"No Parking".
And as we live from day to day
We notice those who make life pay Are those who need no one to say "No Parking".
A woman has to be much more self-conscious these days, than she used to. Fof instance, she has to remember to take her cigarette out of her mouth before she pulls her night gown over her head.
"Does it snow much in your country?" asked the Southerner of the Canadian.
"Snow?" exclaimed the Northern person. "Listen, friend. The snow was so deep on our farm last wintet we had to jack our cows up to milk 'em." I
The tired business min came home after a long day at the office. The family gathered for dinner. The tired business man bowed his head to ask the customary blessing. All was quiet.
"This is Mr. Jones speaking", he began.
"How do you want to buy these goods?"
"The best vay f can."
"How will you pay for them?"
"Ve[, f vill gif you my note for four months."
"Is your note good?"
"My frient, if my note vas goot, I vould make notes, not pants.tt
If I should die in youth
This epitaph is true:
"Ah, great the things he planned, That he would one day do.i'
If I should die in age, Carve this upon my stone:
"Ah, wonderful the deeds
He dreamed he might have done."
while r am only "" .L:J;ffT our,""e r should follow the same formula if .I were a merchant or a manufacturer. I should speed up my business with style, color, change, light, brevity, contrast. These are the things that stimulate people's minds-and speed is largely a matter of mental stimulus.
-S. L. Rothapfel (Roxy).Butte County District
Sacramento ValLey Lumbermen's Club members, Butte County and visiting Hoo-Hoo enjoyed a delightful day as guests of The Diamond Match Co. at Chico and Stirling City, September 8.
Assembling at Chico, the lumbermen were taken to Stirling City where luncheon was served on the beautiful shady lawn of the residence of Frank A. Compton, logging superintendent of the company.
Jo Shepard, president of the Sacramento Club, presided in his usual happy manner.
W. B. Dean, general manager of The Diamond Match Co., welcomed the visitors. Mr. Dean said lumbermen should get together oftener and know each other better, and that in his opinion gatherings such as these accomplished a lot of good.
Ira E. Brink, Diamond Match Co., and George M. Cornwall gave short talks.
Immediately after the luncheon the party rvent by special train to see the new railroad incline by rvhich logs are taken across Butte Creek. This operation is an expensive one; but it has saved the building of about 35 miles of logging railroad. Everyone in the party was much interested in the demonstration of the efficiency of the incline when a car of logs was brought from the opposite side in a few mrnutes.
Fred Roth, San Francisco, Supreme Bojum, was toastmaster at the Hoo-Hoo banquet held in the evening at the Oaks Hotel, Chico. Fred was in good form and helped out the entertainment by sprinkling a few good stories among'his remarks.
Joe Cuneo, White Bros., told some amusing Italian dialect.
C. D. LeMaster, past Snark of the lJniverse, spoke on the aims and objects of the Hoo-Hoo order.
Winfield Scott, Director of Public Relations of the National Lumber Manufacturers' Association, gave an interesting talk on his work.
George M. Cornwall of The Timberman, talked on problem of the lumber industry.
Those present included the following:
M. E. Fergerson, Diamond Match Co., Chico.
C. E. Brown, Diamond Match Co., Arbuckle.
F. C. Baker, Swayne Lumber Co., Oroville.
J. J. Miller, Diamond Match Co., Gridley.
Roy P. llunter, Sterling |,umber Co., Oroville.
J. A. Shere, Red River I-umber Co., Westwood.
C. E. Mclntosh, Red River Lumber Co., Westwood.
W. J. Morrison, Red River Lumber Co., Westwood.
J. D. Lowe, Red River Lumber Co., Westwood.
Walter Johns, Red River Lumber Co., Westwood.
W. M. Casey, Redwood Manufacturers Co., Pittsburg.
the
A resolution was passed unanimously recommending that Parson Peter Simpkin be sent to lfonolulu, Australia and New Zealand on a Hoo-Hoo organization trip, and a copy of this resolution rvas ordered to be sent to the Hoo-Hoo Annual at Boston.
Howard M. Gunton, Gritzmacher & Gunton, San Francisco.
F. N. Binton, Diamond Match Co., Sacramento.
Chas. Schab, Diamond Match Co., Durham.
H. L. Weitz, Diamond Match Co., Richvale.
Winfield Scott, National Lumber Manufacturers' Assn., San Francisco.
S. Hassel, Diamond Match Co., Chico.
L. P. Mitchell, Diamond Match Co., Stirling City.
R. B. Orner, Diamond Match Co., Stirling City.
M. W. Hedge, Diamond Match Co., Stirling City.
O. B. Vance, Diamond Match Co., Stirling City.
(Continued on Page 50.)
The Lumbermen's.Service Association of San Diego held its big annual get-together dinner the night of August 30th in the banquet hall of the Sah Diego Hotel. There were about 200 men in attendance, there being guests from as f,arrnorth as I ong Beach and Los Angeles. uJack.Dionni: acted as Master of Ceremonies, being introduced by Herb Sullivan at the beginning of the program that immediately follo'rved the very excellent dinner.
Second prize, H. S. Kibbey, Lakeside Lumber Co., Lakeside, $15.
Third prize, E. R. Tweed, Russ Lumber & Mill Co,, San Diego, $10.
Fourth prize, Ned Randall, Dixie Lumber & Supply Co., San Diego, $10.
The prize winning answer by Mr. McCahey_was'r-,-'
"The one-price plan is the same plan used to 6eltfasoline, prizes in the contest conducted by the Association and its worthy secretary, Orie Hamilton. The prizes were gold of the realm, and the contest was to find the best answers to the question: "Why is it more beneficial to the contractor or buyer for lumber and building materials to be sold on a one-price plan ?"
The special purpose of the dinner was th,e allotment of
The judges were Kenneth Smith of Los Angeles, George Swartz of Long Beach an{ E. L. Mullen of San Diego. Ken Smith acted as spok_esman- for .the j.u.dgq, read the. prize winning answers, and awarded the gold. The prize winners
First prize, Harry Mc hey, San Diego Lumber Co., $25.
Recent installations of boilers by the Seattle Boiler Works include three for Walton Lumber Co., Everett, and one each for Booth-Kelly.Lumber Co., West Oregon Lumber Co.. and C. H. Wheeler.
steel, wheat, cotton, etc., the world over. It puts ,each and every contractor on an equal basis. He is buying as cheaply as his competitor and is entitled to the same considerations which he claims, and he should have no desire to buy cheaper than the price set for all. He has also saved a great deal of time, money, and anxiety, as the necessity for shopping is eliminated. The sellers would-also be_put to extra exp,ense in unnecessary estimating rvhich would have to be paid eventually by the consumer, for after all, he is the one who pays."
The speaker of the evening was Atty. Morgan J. Doyle of San Francisco, lvho talked on the anti-trust laws. He' answered many questions from his audience.
Bob Osgood, of Wheeler, Osgood Company, Los Angeles, states that the firm has received many compliments 6n the Philippine Mahogany Laminex Doors which are being distributed by them and by the Western Hardwood Lumber Company, Los Angeles.
The P & W line of household wood. work offers sometAing to sell besides mete price. It permits long profits because competition is eliminated with superior style and convenience. Evety woman wants her home equipped with P & V futniture. therefore sales re. sictance i s minimized.
Let us tell you how other dealers are cashing in on our line. Vrite today for complete details and literature.
Varehouse stock in Dallas, Texas.
At the meeting of the directors of the California Retail Lumbermen's Association. recentlv held at Santa Barbara. one of the important matters coniidered was the employment of a permanent field manager. A. J. Stoner, chairman of the committee appointed at a conference of the Southern directors, to investigate the feasibility of the Association employing a field man, made the following report:
We believe it desirable to hire a field manager. - We believe he should be an experienced retail man who can go into a lumber yard and talk to a dealer in his own language. We think he should call on practically every yard in the state once or twice a year; that he should keep them advised of the activities of the Association; that he should give them information as to money saving and money making methods used by lumber yards in other localities; and most' important of all, that he should inquire thoroughly regarding local price co-operation, and when price conditions are bad, he should try to get the lumbermen together, with the help of such members and directors as he sees fit to call on. Admitting that he cannot succeed even half the time, we still think that this will be the most valuable function of the Association. Helping to keep the local Associations going will mean that we have a very definite and very profitable service to the dealer. It will create more friends and new members than anything else we could do.
We have interviewed a number of members and directors, and we find them all in favor of hiring a field manager who could do such work. The only question that arises is as to the financial end. We estimate that it would cost us for his salary and traveling expenses $50O.00 per month, or ffi,00O.0O per year.
We feel that if we are successful in getting a field manager who has had retail lumber experience and who can talk with the retail dealers in the right way he should be able to get from twenty-five to fifty new members in a year's time. This would mean from $1,000.00 to $2,000.00 in additional revenue the first year. The expense of the man would be $6,000.00 and the surplus available to pay it would probably be $4,000.00. If we can increase ouf membership each year the revenue will of course become larger as time goes on until it should eventually be suflicient to pay the additional expense.
During the ppst few years we have, by strict economy, put ourselves into a sound financial position. We have paid off approximately $4,000.00 in debts, and we had $3,200.00 on hand on August lst rvith which to operate the Association for the balance of the year: in addition to which we have $900.00 on our books in dues collectable. In figuring this additional expense, therefore, it is evident that
Moulding manufacturers of California, Oregon and Nevada have formed an association. which will be known as the Pacific Moulding Manufacturers' Association, the main purpose of which will be to exchange production and manufacturing costs of the various sizes and designs of mould1ng.
The following officers will serve for the first year: President, Merrill Stoddard, Stoddard Moulding Co., Reno, Nevada; Vice-president, A., J..Lundell, Klamath Moulding Co., Klamath Falls, Oregon, and Secretary-treasurer, E. A. Horr, Chicago Lumber Company of Washington, Oakland, California.
The members of the new association include the following:
Pickering Lumber Co., San Francisco; Frank P. Doe Lumber Co., San Francisco; B. & H. Molding Co., Stockton, Calif.; Lassen Lumber & Box Co., San Francisco; Fruit Growers' Supply Co., San Francisco; Klamath Molding Co., Klamath Falls, Ore.; Chicago Lumber Company of Washington, Oakland, Calif.; Red River Lumber Co., San Francisco; White Pine Molding Co., Klamath Falls, Ore.; Mountain Molding Co., Reno, Nev.; C. & M. Molding Co., Reno, Nev.; Verdi Lumber Co.; Verdi. Nev.; Dorris Lumber Co., Doris, Nev.; Stoddard Molding Co., Reno, Nev.; and E. C. Fisher Lumber Co., Oroville, Calif.
we have not the revenue now in sight to pay all of it, but we feel the necessity for work of this kind is so great that we recommend going ahead with it.
'We are, of course, counting on Mrs. Fraser to continue her work as secretary. We believe we would then have a very strong organization, but we further believe that it is going to be very difficult for our Association to make more progress unless we do get additional help. This report would not be complete without calling the attention of the directors to the fact that Mrs. Fraser has made it possible to operate the Association greatly to our financial advantage, and that the directors should feel grateful to her for the great progress the Association has made from a very bad start five years ago.
Following Mr. Stoner's report, the directors present gave their views regarding the desirability of the Association having a permanent field man. C. .W. Pinkerton made a motion that the report of the committee be adopted and that the committee be continued with full power to act. The motion was seconded by H. A. Lake and unanimously adopted. President Paul Hallingby will appoint two members of the Northern directorate to serve on the committee.
It needs more than an occasional shower to mature a crop; and it needs more than an occasional advertisement to keep a product sold. :
A get-together dinner, arranged for Leslie Graham, who is going East as a representative of the Redwood Sales Co., was held in the private dining room of The Little River Redwood Co.'s cookhouse at Crannell, August 8.
After dinner a general discussion was held on the subjects of plant operation, car loading, kiln drying and production, short talks being given by various department heads on these subjects.
W. H. Dalton, Holmes-Eureka Lumber Co., gave an.interesting talk on manufacturing problems.
W. M. Wheeler, a director of The Little River Redwood Co. talked on the problems arising at destination on receipt of stock.
Those who attended were as follows: H. W. Cole, vicepresident and general manager; W. M. Wheeler; I-;eslie Graham, Redwood Sales Co.; W. H. Dalton, Holmes-Eureka Lumber Co.; J. G. Kauffman, J. Rafter, R. N. Webb, F. W. Schmidt, R. E. Byard, J. DeWitt, Theo Hoffman, B. B. Byard, G. I. Casler, H. Hance, C. Balm, W. Webb, W. A. Stewart, J. Aldrich, J. Ramos, A. S. Wilson, R.J. Green, J. I. Bowers, II. A. Libbey, G. L. Kunkle, D. J. MacCormack, D. E. Holcomb, J. E. Suminsby, D. Guthrie, and Frank Russell.
Jo Shepard, Friend & Terry Lumber Co., Sacramento,, returned from his vacation recently. This was spent at Santa Cruz, where Mrs. Shepard and their daughter spent the months of July and August.
SAN FRANCISCO
Wholeealerg of Douglas Fir
Redwood
California White & Sugar Pine
If you have never had
A big crowd is expected to attend the annual San Francisco Bay District's Lumbermen's Picnic to be held at Kendall Dell, near Mountain View, on Sunday, September 3O, und'er the auspices of the Hoo Hoo of the district. All lumbermen and their families are welcome.
There will be games and races for the children f.rom 12 noon until 3 p.*. ; baseball from 3 p.m. to 4 p.*., and dancing from 4 p.*. to 6 p.m. Generous prizes will be given for all events. Coffee and ice cream will be provided free by the committee, and all are asked to bring a basket lunch. Kendall Dell is easilv reached bv automobile from both sides of the bay, and the road to the picnic grounds will be well posted on both sides.
A committee, consisting of L. A. Nelson, head of the Grading Department; C. J. Hogue, Trade Extension Manager for the Bureau, and two other members of the Grading Rules Committee will meet with representatives of the California Retail Lumbermen's Association of Los Angeles the w,eek of September 24, to discuss grades.
Ben S. Woodhead, president of the Beaumont Lumber Co., Beaumont, Texas, spent two days in San Francisco, on his w4y back to Texas from a trip to the Pacific Northwest, where he visited the mill connections of his company.
Made of high-grade steel, Simonds Narrow Band Saws take an edge and hold it. Th"y retain their tension and cut fast and smoother.
Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked uppers.
Main Office: A. L. Hoover, Agt. San Francisco Los Angeles
I l0 Market St. Standard Oil Bldg.
SIMONDS
4lX) E. Third St. Lor Angeler, Cal.
For better service specify Simonds Narrow Band Sawe.
SAW AND STEEL CO. .*"1.?l::jj;
Al. Koehl, the well known Los Angeles millworker, is always an enthusiast. For several years he was a swimming fan, and gave a lot of his play time to aquatic sports. Now he has the golf bug, and it has bitten him fatally. He rvill probably never get well from this last attack. And what's more, he wants to get other people in his same line of business in the same sort of trouble, so he is hoping now to stir up some millwork golfing competition in his own trade. He is jealous of the fact that the lumber gang have lots of golfing fun, and meet several times a year in golf tournaments,'and he hopes that some competition of that sort will develop among the millwork men. That's about as far as it has gone, as yet. But he is serving notice that there is going to be something doing very soon along that line in the near future. It wouldn't be surprising to see a golf tournament in connection with the next millwork meeting.
Something entirely new in a wood block floor is just being installed in the offices of the great new Firestone Tire building in Los Angeles. The factory floors are entirely covered with Redwood blocks, and the floor is undoubtedly the finest of its kind ever laid, as the laying of this particular sort of factory floor is improving all the time. There is 330,000 square feet of floor in this factory covered with Redwood blocks, nearly a million feet of Redwood lumber being used in the blocks.
- But the tricky floor is is the office department, with about 6,000 square feet of floor. This is being covered with the Redwood blocks. bordered and interlaced with blocks of Sugar Pine. The effect will be wonderful, the white bordering and interlacing contrasting grandly with the red of the floor generally. This is something entirely new in this sort of flooring.
-The work is being done by The Redwood Block Floor Company, W. M. Garland Building, Los Angeles.
Here is a new special buiit front door of magnificent mission type, that the Pacific Door & Sash Company, of Los Angeles, is very proud of. This door gives an impression to the eye of beauty and solidity well intermingled. It is made of Philippine Mahogany, V grooves, swing sash, bottom kick plate, hand hammered bolt heads, with iron grill in swing sash. No need to remark that it is a beautiful job, one that would grace the most magnificent mansion in the land. Just one of a thousand examples of the wonderful things being done with wood by the mill men of California.
The plant of the Grays Harbor Commercial Co., at Cosmopolii, Wash., is being dismantled after 4O years of almost continuous operation. The box factory is still running and will continue for some months, it is said. The plant belongs to Pope & Talbot, San Francisco.
D. G. MacDougall of the Wheeler, Osgood Company, Los Angeles, has recently returned from a month's vacation spent at Edmonton, Canada.
W. D. DUNNING BACK FROM
W. D. Dunning, sales manager of The Little River Redwood Co., San Francisco, returned recently from his vacation.
The reorganized association of the planing mill men of San Frar,cisco has become an established fact. This has been brought about by the untiring efforts of J. A. (Jack) Ffart, who has worked unceasingly in a victorious effort to
I. A. Hart l|till Goddardst4bilize the industry in the San Francisco territory. He, together with Will .Goddard, staged a campaign of such intensity, that within two months, the organization was complete, and in actual operation. The new organization is known as "The Millwork Institute of San Francisco" rvith offices at ll79 Market St.
The Officers for the ensuing year are:
J. A. Hart, President; J. G. Kennedy, Vice President; E. J. Nutting, Treasurer; H. W. Gaetjen, Director; R. R. Leischman, Director; Chas. Monson, Director; C. E. Reinhart. Director.
Connected with the organization is a Plan Survey bureau, which is for the use of every member. Mr. Goddard has been appointed Director General.
Mr. Hart is to be congratulated on his untiring efforts and the entire industry is fortunate in having such a man devote so much of his time and ability in bringing about an organization, which will do so much towards solving the problems of the millmen not only in San Francisco but through the entire State of California.
One of the first problems to be tackled was the one of estimating versus "guesstimating." An estimator's class has been formed and is headed bv E. V. McClintock. The first meeting had 44 estimators &changing views and experiences, the second meeting 46 were in attendance, and there is every indication that the next meeting will be still larger.
The class meets weekly at the central office, and will continue to do so until every Manufacturei is assured that prices will be no longer guessed at, but based on actual cost of material and labor plus a reasonable margin of profit to which every manufacturer is justly entitled.
The first study of the class was the Standard Sash & Door Schedule No. 128. This schedule was compiled by the Millwork Institute of California, and is without doubt the most complete and flexible method of pricing in existl ence today.
The organization has retained Mr. Morgan J. Doyle as their legal advisor. This coupled with the guidance of Director General, Will Goddard, who possibly, is better acquainted with the Lumber & Millwork problems in the San Francisco territory than any other man, together with the dynamic personality of its president, Mr. Hart, forms an organization, which will be of intense service and value to the planing mill industry.
On June I, 1928, the plant of the Valley Body Works, at Fresno, California, was destroyed by fire.
The building was equipped with steel sash. They not only failed to stop the blaze but as illustrated by the photograph reproduced herervith, were damaged beyond all hope of repair. The condition of the steel members demonstrates also that even heavy wire glass would have b'een no retarder in this fire-the twisting and buckling of the steel would have torn any glass out of place.
While wood is combustible. it does not twist and buckle when exposed to fire. In a serious blaze, wood sash might become badly charred and sometimes burn out clean, but it has been demonstrated repeatedly that the r,vood members often remain sufficiently intact to hold rvire glass in place even in severe fires.
Replacing damaged steel sash with new ones--*n eith'er of steel or wood-is clearly a more laborious and more costly undertaking than if wood sash and:. frames had been used originally.
(Reprinted from Service Bulletin-Millwork Institutel of California.)
FRANK CAMPBELL BACK FROM EAST
Frank Campbell, field representative of The Pacific Lumber Company, returned to San Francisco recently from the East, where he has spent the last six months, mainly in the Atlantic Seaboard and Mississippi Valley territory.
E. G. "Dave" Davis, of the lumber department, Chas. R. McCormick Lumber Co., San Francisco, spent one week of his vacation on the Russian River, and the second week calling on the Sacramento Valley trade in company with Jimmy Atkinson.
EVERETT KING SPENDS VACATION AT MORA BAY
Everett King, King Lumber Co., Bakersfield, has returned to his desk after an enjoyable vacation spent at Mora Bay. He was away about two weeks.
C. E. HELMS RETURNS FROM NORTHWEST
C. E. Helms, vice-president of the Chas. R. McCormick Lumber Co., San Francisco, returned recently from a trip to the Northwest. Mr. Helms visited Portland and Seattle, and the mills and logging camps of the company in Washington and Oregon.
Mr. and Mrs. Gus Russell, Santa Fe Lumber Co.. San Francisco, returned September 6 from a three weeks' vacation, most of which was spent on Vancouver Island.
C. G. "Jeff" Corkran, Sacramento, was a recent visitor to the San Francisco Bay district. Mr. Corkran is the California representative of the Owen-Oregon Lumber Co., Medford, Oregon.
Fred V. Holmes, Holmes-Eureka Lumber Co., San Francisco, returned to headquarters recently from a week's visit to the company's mill at Eureka.
JOE
Joe Cuneo, White Brothers, expects to leave September 20 f.or a two weeks' business trip to the Northwest, going as far-as Portland. He rvill travel by automobile.
B. B. BAILEY SELLS YARD
W. Lloyd Conover has purchased the yard of the B. B. Bailey Lumber Co. at Los Gatos.
LONG BEACH HAS NE\,t/ YARD
A. H. LAW PASSES AWAY
A. H. Law, Manager of the lumber yard of the Los Anleles Investment Company, died August 11. Mr. Law had been engaged in the lumber business practically all his life, and wbs connected with the local firm for the last ten years. Robert Esberger has been named new manager of the yard.
Andy Donovan of Hobbs-Wall & Company, Los Angeles, has recently returned from a two we,eks' automobile trip to Northern California.
At the corner of Ocean avenue and Adams street in Long Beach, the Bond Lumber Company has'recently opened iti new yard and plant for operations. J. L. Bond, formerly of Los Angeles, is the new proprietor. A. L. SAILOR
A. L. Sailor gf the Coos Bay Lumber Company, Los Angeles, has been enjoying a two weeks' vacation in Northern California.
The Los Angeles county manufacturers' branch of the Millwork Institute of California have been invited by the Riverside Dealers to hold their next meeting, September 17, at Riverside.
Dougbr Fir Spnrcc Rcdwood Redwood ead Ccdar Shinglcr Fir Piling . CGder Portr Split
Reflecting in striking fashion the speeding-up tendency of California industry, a roofing trade report issued recently revealed the unusual fact that one Los Angel€s plant alone, engaged in the manufacture of asphalt-saturated shingles, produced, during 1977, enough roofs to shelter nearly twice the annual average increase in the city's population.
The firm referred to, the Pioneer Paper Company, which is the oldest of its kind in Los Angeles, having been established by Willis G. Hunt and H. M. Eichelberger in 1888, had a production capacity of a roof every 10 minutes during the fiscal year, which closed June 30, last. This was at the rate of 144 roofs f.or a 24-hour day, or 43,2@ for a 300-day working year.
Reckoning the average of four persons to a family, this number of roofs would have provided shelter for t72,BO0 peopl,e. The average annual population increase of the city, it was pointed out, is a little more than 100,000.
Roofs are sold by the square, according to the Pioneer company. Each square contains 100 square feet and the average home requires about 20 squares to cover it. On the basis of 2000 ',square feet per home, the Pioneer company during the last fiscal year turned out roofing, all of which had to go through a highly technical process of asphalt-saturation and Yosemite rock-surfacing, at the rate of 86,400,000 square feet, or 3.27648 square miles a year, a figure which, authorities have asserted, stamps the Pioneer plant as the finest of its kind in the world.
Electric Hand Saw
The saw you take to the lumber instead of the lumber to the saw.
Built in sizes for dl classes of work where 4 port able hand saw c.n be used.
Operates from ordinary light socket. Verght 10 to 26 lbs.
The 10Jb. saw ideal for cutting veneer.
V/hy not investigate the many places you cen use a SKILSAW in your brrsines?
Syntron motorless electrio hat-t"ers for con. crete dtilling and chipping. For erecting machin. ery and remodeling jobs.
Electric Ddlls Atl Sizrs
Tools Sold. Rented Repaired
3O8 East Third Street . Los Angeles MUtuel75OS
In this issue lf. V. Cowan, Inc., builders of built-in things, begin a big advertising campaign. But even before the advertising began, they were getting big returns on their campaign, so claims C. H. Ralke, Sal,es Manager for Cowan.
The way it happened rvas this: In the last issue of The California Lumber Merchant announcement was made in the news columns of their dealer-agent plan. Without waiting for the advertising announcement of the plan, lumber dealers from various parts of California, as well as a number from other states, sent in inquiries for information. Within a few days several dealers had bought dealer display installations of Cowan kitchen built-ins. One dealer is fixing up his private office as a display room.
"Boy, how they must read this Lumber Merchant," says Ralke.
Pat Sublett, formerly rvith the Union Lumber Company, was a recent visitor to San Francisco.
Milton Cross, Cross Lumber Co., Merced, was a San Francisco Bay district visitor for a few days early in Seotember.
You've adopted modern ma. chinery and rnethodr in your plant rvhy not in your yard ?
Will put your yard on an efficicncy barir. Savcr labor, lumber and lend.
100
in urc in Wertcrn millr piling up lumber . . . pillng up profitrt
Send fr llteratu!.
No building is too rmall to be architecturally attractive.
Rattr $2.s0 per cotumn inch The Fellow Who Wants to Be Hifed
Lumber Yard and complete hardware store. New upto-date lumber yard and a number of exclusive old-time agencies. Reason for selling is that in six years' time we have accumulated enough to retire on. Best chance in the state for a live man. Situated on main highway in a live town. Address Box C-112. care Calif. Lumber Merchant.
Experienced traveling salesman to sell full line lumber, sash, doors and millwork. Rocky Mountain region. State age, experience and salary expected. Must be high class man. Address Box C-113. care Calif. Lumber Merchant.
' Lumberman rvith several years' experience would like to represent a mill, wholesaler or retailer in the Southern California territory. Knows softlvoods and hardwoods and formerly represented large manufacturer. Ready to accept position at once. Can furnish references. Address Box C-zn, care California Lumber Merchant.
Young married man with fourteen years' experience in retailing and wholesaling of lumber. Have also had two years' experience in the managing of a retail lumber yard. Am intimately acquainted with all Southern California trade. Address Box C-217, California Lumber Merchant.
Five years as lumber retail manager and auditor, two years construction buyer and auditor. College education. Age 29, single, eastern experience. A-1 references and bond if desired. Los Angeles connection wanted. Address Box C-2I8, care Calif. Lumber Merchant.
Former owner of sash and door company rvants permanent connection as working manager or similar position in small lumber yard in Southern California. Nine years' local experience in lumber, sash and door office detail. Married, 32, best of references. A sober, honest and capable man with personality. If interested, address Box C-219, care Calif. Lumber Merchant.
(Continued fro,m Page 41)
R. W. Fadner, Diamond Match Co., Stirling City.
D. C. Overton, Diamond Match Co., Stirling City.
K. J. Ewton, Diamond Match Co., Chico'
J. M. Kellar, Diamond Match Co., Stirling City.
Jo. H. Shepard, Friend & Terry Lumber Co., Sacramento.
W. B. Dean, Diamond Match Co., Chico.
E. T. Robie, Auburn Lumber Co., Auburn.
E. S. McBride, Davis Lumber Co., Davis.
Jas. C. Nason, Nason Lumber Co., Yuba City.
S. Benton, Diamond Match Co., Chico.
H. C. Clark, The Booth-Kelly T umber Co., Sacramento'
T. F. Rawson, Diamond Match Co., Chico.
R. C. Thompson, The Timberman, San Francisco.
L. C. Tipton, Diamond Match Co., Live Oak.
F. C. Heggie, Diamond Match Co., Hamiltgn C!ty.
Floyd E. Wolstenholm, Diamond Mqtc-h Co., Live Oak.
F. H. Olberg, Diamond Match Co., Stirling City-
J. W. Robey, Diamond Match Co., Sutter'
Geo. M. Cornwall, The Timberman, Portland, Ore.
I. C. Due, Diamond Match Co., Chico.
-O.
n. Batham, Diamond Match Co., Stirling City.
F. A. Compton, Diamond Match Co., Stirling City.
R. A. Colgan, Diamond Match Co., Chico'
T. T. Farlev, The Pacific Lumber Co., San Francisco.
e.-8. Cnriitensen, Diamond Match Co', Lincoln.
D. E. Willis, Diamond Matcl, Co., Lincoln.
H. C. Alderman, The Pacific Lumber Co., San Francisco.
E. Westberg, Diamond Match Co., Stirling City.
H. O. Massey, Diamond Match Co., Roseville.
Joe Cuneo, White Brothers, San Francisco.
J. M. Jenifer, Nason Lumber Co., Tudor.
O. J. Odegaard, Diamond Match Co., Marysville.
Tom Brown, J. E. Higgins Co., Sacramento.
C. H. Terrell, Hill & Morton, Inc.,'Sacramento.
G. R. Bleecker, Eagle Lumber Co., San Francisco.
E. A. Carlson, Santa Fe Lumber Co., San Francisco.
Jimmy Atkinson, Chas. R. McCormick Lumber Co., San Francisco.
E. G. Davis, Chas. R. McCormick Lumber Co., San Fran, cisco.
Red Grimes, The Pacific Lumber Co., San Francisco.
F. G. Orberg, Diamond Match Co., Chico.
J. B. Land, Feather River Mills, Oroville.
J. M. Bingham, Diamond Match Co., Oroville.
Edward H. Case, Oakland.
W. W. Thode. Oroville.
Fred A. Hutton, Dixon l-umber Co., Dixon.
C. G. Wolohen, Diamond Match Co., Chico.
Norman B. Devel, Chico Record, Chico.
W. T. Black, The California Lumber Merchant, San Francisco.
lltHE dealer who maintains a stock of Jl'. Lone-Bell trade-marked lumberproducts has manv sales points which promise regular -atgi.r of profit and coi-rtinued buyer-satisfaction. "' Among them arc production standards which alsure maximum construction onlue, proper seasoning, the skill and experience of more thani half century as lumbermen. and a knovm trade-mark that identifies the product to every buyer. r r r psslsls are using these sales pointswith effective results in eettine the full value out of their lumbei salesl
R. A, Long Bldg. (Lumbma since 7875) Kansac City, Mo. Douglaa Fir Lumber, Timbets, Door and Window Famee, Trimpak; Western Hemlock Lumbet; \ly'estern Red Cedar Siding and Shiqgles; Southem Pine Lumbet and Timberar Southem Hardwood Lumber and Timbers; Oak Flooring,'CELLized Oak Flooring Strips, rCELLized Oak Flor Planko, rCELLized Oak Floor Blocks; California White Pine Lumber, Sash and Doors, Box Shooks; Creoroted Lumber, Timben, Posts, Poles, Tieo, Guard.Rail Poete, Piling.
f f TEAVER ROOFS are W serving the owners of almost every type of structure. bringing beauty to the smallest bungalow . . . enhanced value and longevity to the suburban mansion. protecting the home of a million dollar industry. and increasing the sales and prestige ofthose dealers who sold the application. Study the illustrations on this page. They tell the story of a wellearned reputation...
N7rite for the'Weaver-Henrv dealer plan. Several profitabll franchises are available to progressive dealers.
3275 East Slauson Avenue Telephone Mldland 2141 Los Angeles
