The California Lumber Merchant - December 1928

AND NOWCADlYATTADER'S INCOMPARABLE NEW LINE OF LAM.ART

PHILIPPINE DOORS

Here are actual photograPhs of a few ramplee. In addition we carry a variety of other designa in ctock that will appeal to the moat discriminating demand for wonderful grain, beautiful deaign and quality that ic immediately obvious.

CADWALLADER-GIBS0N C0. Inc

. 3628 Mines Ave. LOS ANGELES

YOUR CHOICE

of any of these doors can be auP' plied in Bataan or Lamao for those who favor the mahogany striPe. Those who prefer the "flowered" figure may select Bagac "Teak," a wood that may be finished as a perfect walnut, or natural teak.

DESIGNED TO BLEND

with any scheme of decoration, Lam-Art Doors give a touch of character and richness that en' hances the value of a home.

OUR DOORS ARE MADE

from beautiful PhilipPine hardwood lumber, aawn in our own mille, from tres from our own forests, trancported in our own ships, handled on our own docks, and made in matchlesg fashion in our own factoricc.

599 Brannan St. SAN FRANCISCO

No. 556, Bagac "Teak," Circle Head Paneled Interior Door, S'ply panels, I inch thick, raised 2 sides, raised mould 2 cides.

No, 5M, Bagac "Teak" Flush Front Door, Design formed by Raised Mould Planted on face. This is a slab door made to show panel door design.

No, 500, Bataan Flush Front Door Slab TyP".

No, 601, Bataan One Panel Interior Door.

lYendling - Nathan Co.

SAN FRANCISCO

Wholeealere of Douglas Fir Redwood

California lVhite & S,rg"r Pine

If you have never had

SHANE THE IDEALEBS

PROFITS OTHEN ANE GETTING !

The quallty and :tyle ofP&Wbuilt-inflxturea glve then a poqrolarlty in nodem hoe dedgnlng that iuurs rrpid tumover nd log profit!. Easler to merchandflc fhan lmber.

The npid chuge going on ln the retail lumber lndurtry demd more flnlshed products ud les raw mterlals. TheP&Wconplete lirc of built-ln cabirets fits ldeally lnto thtc noden trmd.

No wmy no wuted effort put up ln handyertont...ready to irutall.

Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worlced uppers.

Main Office: San Francisco

I l0 Market St.

A. L Hoover, Agt. Los Angeles Standard Oil Bldg.

Write today fm ru dealer propcitions and llteraturc.

No l42l V Bcautlful'Venetlan- mlrror bathrom cablnct o a new agde of swlnllng hlnge. Mina of 6rat quallty plate glut vlth bevelcd cdge. Rogh opening rlze l,l Inchcg x 2,1 inchcc. Muy otber styla and riza to cbuc from,

lVe *ll thrtrrgh dealerc oly.

PRATT-WARNER FIXTURE CO.

Lc Angele: Caltfmia

Berkcley Caltfonla

J. E MARTIN

Mu4fng Edttc

A-M.THACKABERRY

Cbculadm Muagcr

a" c. i-sR-nvMAN

Advcrddql Manager

W. T. BLACK Su Francirco Coren Nrtten Cdlf. ud Paclfic Nathwcrt

THE CALIFOR}-IIA LUMBERMERCHANT JackDionne,fultbhu

lnccpratcd rndcr tbr bve of Callfcnla

J. C. Dlo!.' Pro. and Trcs; J. E. MardD' Vle-Prcs.3 A- C. Mcrrynu, Jr, Sacy' Pubtished thc lct aid f5th d Grch nmth at 3rt-19-20 CENTRAL BUILDING, LOS ANGELES' CAL.' TELEPHONE -VAnlikc a5C5 Entcrcd u Secod-clu mattsr Scptsnber U, lr4 at tbs Pctolfie tt lan Angclee, Callfrnla' undGr Act ol Marcb I ft'g.

Subrcription Price, $2.lXl pcr YGat Slnglc Copier, 25 ccntl cach.

LOS ANGELES, CAL., DECEMBER 15, 1928

How Lumber Looks

Dowla.r Fir Cargo. It is reported that-moet of -the larger -iU"-il "tt"tting-down from te to 18 days duing the -.iU of DecemEe,r. Stockt on the Atlantic Coart lre r€' ""ttJ as well cleened up, and ttere have been a large It""r-t of inquiries coming in from the eart coast drring p"ri *""k, opoi"ttv for lith. Stockr at the rnillr continue low.

Vcrtical grain clearu, and dl gr-ad9 of No' 1 and 2 vertical graii flooring' are Ecarc'e and pricee very firrn"

According to tte report of the Wect Coart Lumbernen'c .4"-.1*i""-ot O"."-t r 7, orders exceeded productionty -5.t-;;t and rhipmentr have been in excecs of cutting il it p.t .""t durils the 3O weekr from Mav.,l t9 ry3' vember-24, based on reports of lo-3^maior tt:'H. in the Douglas fir-region in Washington and Orecon- ltfiu {qrr .r -t6.O per ient under thoce reported ar of May I tor 1O3 identical mills.

The Californir demand continues light but there are man-y i"""itio o"i-f"n i"t ""ty businerc. -Ar crrstomary at Qis ifri"?1n" i".t, U. dealers are holding down their rtocks orior to invirrtorrr. Fir cargo receiptt at San Pedro for the ;;;th "f N"r"*'-U* totabJ 78,990 M feet' Unsold atocks ;i-fi F"dto are below normal and well rmder the emotmt "i f.rJ"" that was on hand at this time last_ year. There

58-";eb hid up, with 6 boate on off'shore rtmr'

Dowlar Fir RaiL The rnarket hes shown practically no "h;dd"tt"s the past two weeks, and pricet remain firm'

C. G. CORKRAN VISITS TEXAS

C. G. Corkran of the Owen-Oregon Lumber Co:npany' iU.at"ra, Ore., manufacturers of both Douglas. Fir and California Pine lumber' was a recent Texas visitor on a hri"..r irip for his firm. He also visited Oklahoma City' f"f." ""a f<.ut tut City, after which he went East to visit his old home in Baltimore, Md. He expected to return to his Sacramento headquarters about Christmas'

JUDD GREENMAN VISITS KANSAS CITY

Tud]d Greenman, superintendent of the Central Coal & dkt -ompany's big hitt at -Vernonia, Ore', recently reiur".a-to iis'head{uarters from a business trip to the company's head offici at Kansas City'

Sra Frencirco O6cc

7lE Seta Marhr BtdC.

ll2 MuLot Sb,..t

Tclcphoc Damprt t/lt

Southcrn OEcc

2nd Nadoal B.nk BUs. Houton, Tuar

Advcrtiring Ratcr on Applicrtion

The shingle and lath rnarketr remain about tte rrmc. Redwood. The California and ea'rtctn demand continucr about norrnal for thir lealon of the year. Foreign ehipmcntr have beeo heavy, and there ia r good demand from the indrutrial centefr. Pricee remain firm.

Californb White and Sugar Pine. The market rhowed no change during t'he pa^rt two weelc. Pricer continue firm. The -demand for fa&orv stock, and from the indurtriel rections, continues good. -llo. 2 white pine board: are,in good demana with the price on this item very strong. Stocks at the millr are reported low.

According to the report of the National Lumber Manufacturerr As-rociation, of December 7, tAe total roftwood -ot"-ent for the firsi'f8 weekr of 1928 lhows: Production' ig,gSt,egZ M feet; Shipments, 14,35?,802 M fect; Or' d'ers, 14,351r37t M feet.

F; tfie mitts of the West Coast Lunberrnen's 'drrocia' tion. tte report ahows for thir same period: Production, 6'' S96;Zed M feet; Shipments, 6,492,508 M feet; Orderq 6,679,974 M feet. -'Th;'frd- for Southern Pine for the first 48 weeks of the r""r *.-t Production, 313191335 M feet; Shipmenb, 3r- -eZO,gtg M feet; Ordere, 3,606,278 M feet' --ic"ordittg to ihe report, the figur--er- for the Cdifornia Whit" and Susar Pine Association millr for ttris P9loi!-arg: prJ""ii*, l;282,581 M feet; Shipmentr, l,3o2rtl67 NI feet; Ordere , 1,2ffir235 M feet.

FRANK SMITH RETURNS FROM TEXAS

F. W. Smith, field representative of the Seattle Cedar Lumber Manufacturing -Company, has recently returned fio- " trip to Texas, where he wa1 doing- sale: promation work in t-he interests of Maltese Cross Red Cedar Products. Mr. Smith called on the trade in the Dallas and Houston districts in company with salesmen of the W' T' Norris Lumber Compaiy, iales representatives for Texas for this concern.

TWEEDY BLVD. LUMBER COMPANY SOLD

Mr. R. Rumple of Pasadena, has recently purch-ased the Tweedy Bouleiard Lumber Company. A' Goddard was the former owner.

Oifv do business with honorable men. Their honor is your safe' g.r"ia, ior honorable men always act what they are'

"Rea [r-to,-L.ry Ptospects /o, tle ReJwooJ

l[N "t y L.r"irress, it is a tremenJous anJ n e*perr"ioe tast to segregate tL" olir," p.orpect' from tlu *"., of po.ritl. L..y."r.

Greater prof,t ..u trr.Ju Ly tL" J"J"t *Lo.u tirrru "rrJ effort is concentrateJ or. tL. p.orpect wlo i, in tle rnartet norp.

IIo* "tu you going to Lnow *Lo tLu "li-,u prospects' ate?

Fo. tlu tLi"J "oo.".utive year, an extensive aJvertising campaign L." L""rr cooJ,rcteJ

L)' TL. CJifo",.i" R.J*ooJ Association.

TLe "to'y of R.J*ooJ-it, J.r""Lility ",'J otLer outsta.'Ji"g q.rJiti."-L* L."rr tolJ to ,,"illiorr" interesteJ i" L.rilJi"g.

In 2Yz f.ears, some 80,000 prospects Lave

.rrr*.t.J tlis aJverti"ir.g, a"tirrg fo. ^o.u inforrnation. To J""lu"" stocling R"J*ooJ, lirt, oftlu"" prospects ".u "ug.rlr"ly sent. A survelr "f 11,000 ""rrJorr, .""e. ,Lor,rs tL"t 6l/oL"1ll t itli. uigLt.u,, ^or.tl, ^nJ 66/o of Jtot" *Jr" L"ilJ uo" R"J*ooJ.

TL.r" tL" R"J*ooJ Ju"l.t', prospects are 'R""Jy-to-Lrry.' II. Joes not waste time "t J effott -^ro'fi,,g tL" fiulJ atlarge. Hu "gr.- centrates on tLe prospect *1ro i. actually in tle -"rlet.

Y"" -oill firrJ orl.r"Lle infor-ation on Jor",'" of native *ooJ" in our oR.J'rooJ S"1." M"rr.r"l." A cornplimentary copy is yorr., fo" tL" ""Lirrg,

R etailu, C alif " rn;a Re Jwoo J Arsoc;atron

Crlifo"oi. R.J.rooJ Association, 24 Califotoi" St., S"o F.".cisco, Dept. 26812. Ple."e "elrd -e .o-pli-eot"rli. copy of "REDW-OOD SALES MANUAL.'

REDWOOD SALES MANUAL ;

Random Editorial Ramblings

By Jack Dionne

Now the Christmas season approaches, the time, as the old adage says-for giving and for getting-forgiving and forgetting. In many lands and among untold millions of people, this holiday will be observed. The plain and simple words of that plain and'simple Carpenter of Galilee, will be frequently quoted. Men twist His words and His meanings to suit themselves, yet never was a plainer or more understandable philosophy preached. Be kind, be honorable, be just, be decent, take an interest in the other fellow and help him, pretty well covers His entire teachi4gs.

*d.**

Here's a suggestion for a Scriptural reading for Christmas. Read in Matthew, Chapter 20, verses 17, 18, and 19, the story of the earnest young man who asked the Galilean the direct question what must a man do to have eternal life, andfhe direct and forceful answer he received. It is interesting because that is the only time He was asked that direct question, and He answered it most directly. You will probably be surprised at what He told the young man he must do, and more so at the things He failed to tell him. It will give you something to think about.

***{3

And, of course, inventory time is also at hand. Everyone who sells and everyone who buys has been painfully aware of that proximity for the past several weeks. As far a's lumber is concerned, the approach of inventory time probably has a more pronounced effect than it ever had be fore. Radio-like delivery of lumber is the reason. In the old days when it took months to get a lumber order filled, the buyer could not figure so closely on his deliveries, and he paid less attention to the end of the year. Nowadays the buyer knows just how long it takes to get lumber after he orders it, and this fact permits him to rate his late year purchases, without dangerously reducing his stocks. From about Nov. 20th to Dec. 15th buying of lumber is very, very slow, because they dont' want it on their this yeay's books. It has been so this year.

Lumber buying should be very brisk all over the country immediately after the first of the year. There should be more than the usual amount of business placed between the middle and the end of December, for delivery after the first, and a high tide of buying through January. With the average stocks that the yards carry nowadays, any damming up of orders such as we have seen for the past three wee'ks, necessarily means that buying will accelerate right alter the first, because the stocks will be leeded.

When the lumber history of 1928 is written the records will show that-speaking generally-it was a great improvement over the preceding year. True, it might be that and still be a very poor year, because 1927 was one of .the most disappointing years in lumber history. It was that

for the reason that the year started with a fair lumber market, the strength of which declined slowly but steadily for twelve straight months. 1928 started with a very weak market, but conditions have improved, slowly but surely, throughout the year, the result being that the morale of the industry is on a much higher plane than it was twelve months ago. The seasonal decline in orders previous to inventory time should not detract from the fact that the situahas greatly improved-

There has been more merchandising activity in the lumber industry during 1928 than during any previous year. This has been bolstered by sane methods of production during the year, and these two factors have been the big contributors to lfie noted improvement.

Lumber production for 1928 will fall far short of that in 1927. 1928 has been marked by almost innumerable improvements and modernizations along merchandising lines in the various branches of the industry. At the rate we a.rc going the manufacturing end of the lumber industry will be doing notable things and achieving notable and valuable results within the next couple of years. The old idea of cutting logs into such boards and planks as they will pro. duce the easiest, and turning ttrem loose on the world like Mavericks seeking a home, will soon, thank the Lord, become a thing of the past. {.

In the Pacific Northwest the reported slow buying of the past month will be much more than offset by the heavy holiday curtailrhent. It is reported that no mill in tfio Northwest will shut down less than a full week for Christmas, and a very large number will close for thirty days. In the Redwood industry there will be heavy curtailment during the holidays. In the California Pine industry the winter season naturally brings considerable curtailment, since there are many Pine mills that cannot run during the colder weather because of their high altitude. fn the South the Christmas shut-down will not be of great duration, but most of the mills take that opportunity to do necessary repairing for a fenr days. *{.rf*

At this time for looking baclnnard, it is likewise permissible to look forward. What will 1929 bring us? To our mind it seems certain that 1929 will be a still better year than 1928. The coui-try is prosperous and will continue its building program. Lumber production will be carried on along sane lines. There will be more effort to sell lumber, and buildings, and building improvements next year, than ever in history. 'We are going ever deeper into the re manufacturing of lumber. We are going to do rnore and more work at the mills that used to be done at the consum-

(Continued on Page 8.)

the Home Owner fo, the Lumber f)ealer

Redwood profits those who build, for its durability eliminates upkeep, ite grain ig even and free from blemishes, is adaptable to any finieh and its cost comparable with ordinary softwoods.

Redwood profits the dealer for it is backed by consumer advertiding which is broadcasting the Redwood message to thousands of prospects, creating a real demand for this euperior wood. A redwood cuetomer becomes a gatisfied cuetomero and satisfied cugtomers build good will.

Redwood from Hammond's bears the stamp of guality for it is manufactured by Hammond mills under exacting supervieion. Prompt deliverye for well aeeorted etocke are always on hand.

Random Editorial Ramblings

(Continued from Page 6.)

ing points. That's good business for the mills, and good business for the consluner. It is one of the signs of the times, and will continue at rapid pace. We believe that the end of 1929 will find the industry on a better plane and in better condition than it is today. One year of sensible operations brings a demand for more.

**

I read somewhere that California may consume less lumber ir1 1929 than it has in 1928. I don't believe it. I think California will considerably increase its lumber consumption next year over this year, and that the year to follorp will probably be another great b,ig year. To my notion, everything points that way. Don't overlook this old truismr. People buy the most lumber where they chew the most gum. fn other words, the more people there are, the more lumber they buy. California is rapidly filling up with people from everywhere. And more people need more lumber and building materials. The history of Chicago, New York, and every other cenler of civilization, proves that. * rl.

Just as well get this fact square in our minds. We will always have ups and downs in the lumber market, but this is certain, THAT THE CONSUMPTION OF LUMBER AND OTHER BUILDING MATERIALS IN CALIFORNIA IS GOING TO INCREASE STEADILY AND CERTAINLY AS THE STATE GROWS AND THE POPULATION INCREASES. We are going ahead in wonderful style to accomplish the purpose of having a solid

civilization on the coast of California from San Francisco to San Diego. And that takes lumber, and it takes all sorts of building materials. Some of these days there will be fifteen millions of people living in the sunshine of California. They must have homes, and garages, and stores, and roads, and theatres, and atl the building needs of a great civilization. Just as well get ready to supply them, and get ready to sell more lumber in California t*han*evelbefore.

Understand, f have always believed, believe now, and will continue to believe, that the amount of building that will be doqe this year, next year, or any other year, depends directly on the quality and quantity of the effort to make people build. Dividing the business of the people who are going to build anyway never has and never will make the lumber business prosperous. We've got to buckle on our individual armour, get our decks cleared for action, decide on what and when and how we can do something to induce people to use more buildi4g material, and then go out to make 1929 a better year.

:N€ *

"Business is good-I make it good", doesn't mean that you get out and use your ingenuity to grab the lumber bill after the order develops without the aid of either you or your competitor. THAT never will make business good. THAT'S just like turning a lot of hogs loose in a melon natch. B,ecause one gets more than the other doesn't increase the crop. What we need in the lurnber business is a bigger crop.

4-Wheel Steer-4-Speeds Forward and Reoerse

The Gerfinger s3lifttt Haul Hydraulic Carrier Is More Econornieal ...

3. Carrying Capacity

The larger the load carried, the less time and the less cost to do the job. Here are a few specific examples of what the Gerlinger Hydraulic Carrier has handled:

a. b. c. d.

56 pieces of 6-in. cast iron pipe in one load.

l07z tons of steel rail in one load.

200 bass of cement in one load.

Cast iron pipe, 48 in. inside diameter and 14 feet Iottg, weighing 6V+ torts.

l^arge steel shaft weighing l4t/z tons.

GERLINGER-STEVENS

Left-Model HSF-I; Riglct-HSF-0. Note Small Size of Latter.

B. Cadwallader Announces Important Changes

B. LV. Cadutallader

Thirty years ago last July B. W. Cadwallader went to the Philippines wearing the ,uniform of Uncle Sam, and for a year he fought in the American army over there'

At the end of a year he quit the army and went into the lumber business in the Philippines, and has been in it ever since.

I{e was one of the first to realize the great value of the hardwood forests of the Islands, and for twenty-nine years he has devoted his time and energy and enthusiasm exclusively to the work of manufacturing Philippine hardwoods, and developing markets for them all over the world.

For the past several years he has concentrated his energies in the United States, moving to Los Angeles, building a great manufacturing plant here, and introducing those incomparable Philippine woods with their wonder{ul texture, and their tremendous variety of color and grain to the lumber users of this country. Philippine lumber, Phillippine doors, and Philippine floors have been his specialty.

Mr. Cadwallader is one of those energetic characters who simply absorb jobs and responsibilities, and during the last few years'he has fairly loaded himself down with business burdens on both sides of the Pacific.

So now he has decided to transfer some of his more detailed labors to younger shoulders, and he makes the following announcements:

/ Effective December first Mr. Roy Barto succeeded Mr. ,/ Cadwallader as President and General Manager of Cadwallader Gibson Company of California. Mr. Barto is an energetic and forceful young man who has grown up with the Cadwallader operations in the Philippines, and for years has been in charge at Manila. He came to Los Angeles about four monthls ago, fitting himself for the big jol he has now undertaken. Mr. Cadwallader states that thev

know Mr. Barto's ability through many years of experience with him, and have complete confidence in his business ability.

No change in the personnel of the organization is anticipated, R. E. Ford will continue as Vice President and Director of Sales, and J. W. Mcleod continues as Secretary and Auditor

Mr. Cadwallader retains his entire interest in the company. He continues as President of his original concern, The Cadwallader Gibson Lumber Company, of Manila.

He will handle the active management of the Manila operations, and will give much more time to them in the future than he has been able to for the last few years. They manufacture an average of four million feet of lumber a month at their Philippine mills, and have a sufficient timber supply for many years to come.

Mr. Cadwallader has a number of other interests that his retirement from the active management of the American business will permit him to give more time to than he has in the past.

He will continue to make his home in Los Angeles. Mr. Barto is now making his permanent home here.

The Cadwallader Gibson Company operate a wonderful manufacturing plant in Los Angeles, where they manufacture a large. volume of Philippine doors, trim, mouldings, and flooring. They have their big storage yard at Long Beach, and haul their lumber from the Islands in their own ships.

Mr. Barto states that he 6nds the business in wonderful condition, their product has been spreading into new territory with amazing rapidity during the past two years, and the future looks very rosy, indeed.

He states that they have plans for expansion which will be announced in the near future.

AG E OL'S ANNOUNCING THE Nnw ovaBsann ON E'T

U RU

I\"**.**-

the Fageol line the over. size, husky FAGEOL CUB... the sturdiest, moet compactly built one-. lon truck on the market todav... anywhere.

v Fageol, pioneers in new featuree for motor trucks, now bring to the emaller truck field thie one-ton truck which will surpase any truck of its.size or pricein operation econotnyrd,urability andperfonnance..vTnlical with the Fageol innovative epirit is the fact that thie ie the only one-ton truck built with aluminum pietons and with the motor mounted on live rubber. The CUB ie the only one-ton truck equipped with heavy-duty truek balloone ae standard eguipment And proof of ite durability ie in the faet that, beeidee a larger crank ehaft, it has longer and wider eprings than anyotherone-ton truckinAmerica..: So the FAGEOL CUB enters the field with no rival. With ite four.speed tranemission and four. wheel hydraulic brakes it will out-perform under a heavy load any truck anywhere near its size or price, and do its work day in and day out at lower coet per mile.

ASK YOUR FAGEOL DEALER FOR A DEMONSTRATION

Will carry heovier loade at lere fuel coneumption. Low repalr co6t6 becsue of.turdiaese aad comprctaeao,

2. SansesTime:

Movee in and out oftrafrc eaally, hee epced for the bighwry and i6 never laid up for repsirs,

3. Sooes Energy:

A comfortable cab, hydraulic brale.' 3-point su6peaeion cab, minimun vibration and four-r1rcede elimiaste tho driverts waete ofenergy,

dUdEUffiffidry

eeMersizd)

E*presses the l{ew One-Ton Fugeol

HEAVIER than any one-ton truck in the field, it will give more miles per dollar than any truek on the market.

FAGBOL for years has built the sturdiest, most compact and most durable trucks to be found in Amerieal and the Fageol Cub is no exeeption to the rule. THE cuB is not an experiment; but the outcome of years of experience in truek building...and the same quality which has long exemplified Fageol trucks is built into this newest addition to the line.

THE cuB is built entirely of truck parts strong, long wearing. manufac. tured solely for truek duty...not interchangeable with passenger cars...as Fageol builds trucks only.

THE CUB has ideal balanee and weisht distribution beeauee of its accurately designed wheel base. The radiator is a solid cast aluminum shell which will not rust. The cab is upholstered in genuine leather and every comfort and convenience is added for the driver. This and man)r more new features make up the Fageol S-point truck...TEE CUB.

Ask our nearest dealer for dentonstration.

Specifications... THB FAGEOL CUB

CrPrcm-l tor.

WErcrrr-3675 Dounds.

Fneur-Pressed steel channel, hot riveted throughout; _5 inches deep: 3 inch flange: f6 inch thick. wsrersese-Srandard. 144 inches: optional 156 inch or 168 ineh. at extra cost, Moron-Waukesha Model "X", 4 cylinder with genu. ine "Ricardo" high compression head. Bore, 3]{ inches; Btroke, 41,$ inches. Displacement. I73 cu- bic inches. Force feed lubrication to all crankshaft, connecting rod, camshaft and timing gear bearings. Develops 35 R.H.P, at 2500 R.p.M.

CAnBUREToR-Zenirh. I04% model; I inch intake Arn CLE^NER-United.

Icnrrror, Srlnrrrc AND LrcETrNc-Delco-Remv senerator. distributor and starting motor. Six.voit. truck type battery in rubber case provided for starling and lighting.

DrrvE SHAFrSpicer.2-piece, with 300 size universl joints. S,K.F. midship bearing,

AXLE Rarlrs 4,/7 to l-

Fnont Axrs-Timken Model 11703-H-..I" beam *c. tion. Timken roller bearings. REAR AxlE-Timken Model 52000-H. bevel gear. semi. floating type. Timken roller bearings thrcugboutBrlrns-Lockheed. four-wheel hydrrulic. internal ex- panding with dust shields. Front size td inch diameter x 174 inch face. Rear size. 16 inch diametea x 2r/+ inch face. Emergency brake on transmission. Spnrrcs-Chrome vanadium steel throughout. Front. 6 leaves, 32Y+ inches x 21/2 inches, Rear. 9 leaves, 5O inches x 2J[ inches. Csessrs Lusntcerrot-Alemite pressure aysrem. StEnrxc-Roee. cam and lever type. Model 200. l8 inch dianeter steering wheel. Steering post set to give maximum driving comfort. Ball thrust bear. ings, R.H.D, can be fumiehed, Furr Suppry-Gas tank on chassis under €eat i capacity, 20 gallons. Stewart yacuum system, extta large vacuum tank. Crurcs-Brown-Lipe multiple dry disc typc.

Wsrrrs-Steel, spoke typc, hub integral. S.A.E. gtandard mounting.

CooLINc SysrEM-One piece, caet aluminum radiator shell. highly polished. Mounted on pure gum rubber blocks. Radiator core of ample eize. Improved belt-driven fan, 15 inch diameter, Thermo-syphon circulation. Radiator capacity, 6 gallons.

CoNlRoLs-Gearshift and emergency brake leverg at center; switch, ammeter, oil gauge, speedometer and irstrument light on dash, foot acceletator provided, Tnlrsurssror-Brown-Lipe llodel 20, four speed, dilect on fourth. Low ratio 5 to l. Reverse,6.42 to l.

Trnrs-Balloon tires. Front, 32x7.00; rear, 32x7.00 single, Make of tires our option.

Srrroeno Equreuewr-Fenders, front bumper, speedometer. motometer, electric starter, headlights, tail light, electric hom, tire carrier, tool kit, wheel and axle vrenches, heavy duty jack, oil can and grease gun.

Manufncturedby I[GE6il fr@E trFAffi oakland,, carifornia

Srerrrr Pcnrrello . Sar FneNcrsco

O.lxr..rsn

Los Arctr.rs

Tecolre

SeN Drrco

SporeNr

Vercouvun, B.C.

Rrro, Nrveol

Holroluru, T.H.

Serr Leru Crrv, Urln

TwrN

E wish one and all of you lots of good cheer---

The Happiest Christmas---the Brightest New Year--Muy you get what you want---and want what you get, And ne'er have occasion to worry or fret.

We wish you all sorts of things---Vigor and Health-Contentment---Prosperity---Honor, and Wealth. And also we wish--while we're wishing you cheer.-That you'll sell Cowan Built-Ins through all the next year.

New Mail Order Competition Says "Merchandise or Quit"

By Jack Dionne

"Ir1 twelve months time the building materials department of our business in California will be as highly organized as it is in Chicago".

Above is the statement made recently in Los Angeles by an executive of one of the great mail order houses that is organizing its forces for the complete invasion of California -and of many other states in the union.

Does that mean anything to YOU, Mr. Lumber Dealer?

If it doesn't, then you ought to go to Chicago and visit the building materials department of this catalogue house, and see the perfectly marvelous manner in which they display and merchandise homes and other buildings and building improvements in THAT territory.

Of course, they don't sell "building materials". Not as is, at any rate. They sell them in the form of buildings and building things. The meril order houses realize that men don't buy boards because they want boards. They buy them because they want SHELTER, or some other FUNCTION of building materials when translated into terms of things that humans need.

But the way this particular mail order house sells "building materials" in Chicago is ong of the most marvelous feats of merchandising in this country today.

I spoke of these folks a short time ago when discussing the new lorms of competition that the lumber dealer is going to have to meet.

If I were a lumber dealer in California today, and had the positive assurance that in a year's time I would have competition at my front door as we are threatened with, do you know what I'd do?

I'd either quit, or I'd go to merchandising. And, since I don't believe in quitting, the merchandising choice would be mine.

What would I do? I'd s'tart doing the things for my trade that these mail order folks will be doing a year from now. I'd just beat them to it. I'd do a lot of things.

First, f'd modernize my place of business if it needed it, and most places do. The mail order man is going to display. and sell buildings from a building store, where he will SHOW them just what they get for their money. I'd do that for them. In fact; I'd have done it long ago, and not waited to be driven to it in self defense.

But, better late than never. I'd fix up my office so that it would look like the headquarters of a building specialist and a building authority, I'd make it a place where folks going by could look in and see interesting displays of building things. I would attract their attention and awaken their interest in that way. I would fi:r up my office so that I could fittingly entertain and talk building to the women as well as the contractors of the town.

I would put into that office things that would interest people who would like to modernize their dwellings. You can't do that with boards. You've got to show them what boards will build.

I'd show them beautiful home plans and pictures. I'd show them wonderful doors, and trim, and windows. I'd show them built-ins for the closet, for the bath, for the kitchen, for the living room, for every nook and corner of the house. I'd show them things that they could just picture in their minds eye as being in THEIR home.

There are worlds of such things. But you can't sell them successfully from an old fashioned lumber ofEce catalogue, nor to the people who ordinarily drop into lumber offices. You've got to change your position to that of MERCHANT, arld go to merchandising.

Show a woman a spice closet to hang in front of her kitchen sink, or her kitchen table, excellently arranged for holding spices but with an attractive small plate glass mirror in the front door, and Boy ! You've sold something. Show her the innumerable other things that are being offered YOU every day, and the first thing you knpw you'll be merchandising.

Get in touch with your trade. In whatever manner seems best see that your trade finds out that there are building ideas for sale at your lumber yard. Every one you sell, will sell others for you. That isn't so with boards, but it's so with lovely building THINGS.

These mail order folks are going to display and visualize everything from the complete home down to the built-in ironing board.

The retail yard man who sits and waits to see what his co/ntractor friend is going to bring in, won't stand much chance with the guy that sells tailor-made homes, and tailored improvements of bewitching character for every spot in the old home. That soft of lumberman is the very guy that has made the mail order man rich. He's the guy that makes the mail order man consider his business a cinch. It's because the world is filled with his sort of dealers that one of these mail order firm's stock has gone up several hundred percent in value since they anno,unced their nerr nation-wide plan.

Get the idea?

If the average merchant really merchandised, these Hellbent-mail-order-salesmen wouldn't exist.

And if the building merchants of California would get out and get busy, modernizing their offices, installing exhibits and equipment, getting after their trade in aq interesting way, and really merchandising their materials after the manner these mail order folks are going to use, this mail order threat would be a prosperity maker for them.

Hoo Hoo Notes

Stockton Hoo Hoo Club Holds Annual Meeting

At the annual meeting of the Stockton Hoo Hoo Club, held at the Eden Square Cafe, Stockton, on Monday evening, December 3, Arthur Hauerbach, San Joaquin Lumber Co., Stockton, was elected president. Frank R. Wells, West Turlock Lumber Co., Turlock, was elected vice-president; T. L. Gardner, Millwork Institute, Stockton, was elected secretary-treasurer. The following were elected to serve as directors: William O'Keefe, Roberts & O'Keefe, Stockton; James U. Gartin, Stanislaus Lumber Co., Modesto; William Falconbury, San Joaquin Lumber Co., Stockton; Clark Utterback, Millwork Institute, Stockton, and Harvey Isenhower, Holmes-Eureka Lumber Co., Sacramento.

The above eight, together with Harry Reynold, *hos.-v recommendation for Vicegerent Snark has been confirmed by Chas. G. Bird, Supreme Custocatian, will make up the Board of Directors for the Club.

The following were present at the meeting:

D. H. Schrobel, San Joaquin Lumber Co.; C. G. Bird, Stockton Lumber Co.; P. A. Simpkin, Hoo Hoo Chaplain, St. Louis; J. C. Sasselli, Diamond Match Co.; R. L. Ustick, Stanislaus Lumber Co.; W. H. Falconbury, San Joaquin Lumber Co.; W. F, O'Keeffe, Roberts & O'Keefie; O. D. Ruse, Ruse Blair Lumber Co.; H. Z. Goff, Stockton Box

CALIFORNIA REDWOOD

Co.; H. M. Smith, Lodi, Calif.; F.G. Smith, Lodi, Calif.; A. A. Hauerbach, San Joaquin Lumber Co.; R. R. Hull, Stockton Lumber Co.; A. H. Fisher, Fisher Bros.; L. H. Emott, Valley Lumber Co.; O. V. Wilson, Central Lumber Co.; C. U. Utterback, Millwork Institute; C. H. Terrell, Hill & Morton; E. W. Doe, Stockton Lumber Co.; F. T. Iisher, Fisher Bros.; G. .W. Robinson, Booth Kelly; J. N. Gartin, Stanislaus Lumber Co.; T. L. Gardner, Millwork Institute; M. A. Van Slyke, Chamber of Commerce; C. B. Clauson, Diamond Match Co.; D. W. Blair, Ruse Blair Lumber Co.; J. E. Atkinson, C. R. McCormick.

East Bay Lumbermen to Hold Xmas Party Jinx December 17

East Bay Lumbermen and their friends will make merry on Monday, December 17, when they hold their annual Xmas Jinks at the Athens Athletic Club, at 6:09 p.m. There will be a turkey dinner of course, and the committee have provided a wonderful program of entertainment which will include Miss Alma Michelini and her Variety Four; Clarence Colman, alias Prof. Herman Schnitzel; Mitch R. Landis; Tommy Tomlinson, described by Secretary Carl Moore as the roving rhymist of California St.; Snap Kennedy; Nels M. Quist, Jr., of }fayward, and Jack W. Oliver.

Tickets for the big show are two dollars.

In "Robbins" Flooring you are assured of the very finest that has gver been, or ever will be produced. Ou r geographical location, the modern machinery in our mill, and the type of men who make our flooring, all go to make this state- menlpoft4e. "Robbins" Maple and Birch

Flooring is the best.

Southcra Califonie

C. J. LAUGHUN

!iil5-6 Pctr.olcum Sccuriticr Bldg. Lor Angclcr

WErtnorc 9955

Nortbcrn California:

GEORGE C. CORNTTIUS

Mcrchantr Exchaagc Bldgo . San Frrncirco

SRIIJLI

HOSE old Masters. Each stroke meant tone. Their work was art; and still was their tool.

tiEt*8d?a+a

In your dealings with Pacific Door and Sash Company you will be benefited by tlreir" skill. They have mastered the woodworking business. Their doors, sash, trim, and cabinet work refect the utmost in skill of workmanship.

Dealers, acquaint your customers with the fact that the goods you handle are "Pacific" made which means sfrill/ully made. It will bring more business to you.

Campaign Starts to Amend Lien Law Toward Justice for Materialmen

At the recent meeting of the Mill Institute of California the subject was broached of beginning a campaign to amend the California Lien Law in order to secure justice for the materialmen.

This movement, as explained by Atty. Morgan J. Doyle at that meeting, aims to so amend the present lien law as to give liens of materialmen and sub-contractors precedence over first mortgages and deeds of trust.

This proposition was heartily and unanimously indorsed by the Millwork Institute, and the assistance and cooperation of ev;gry materialman in the state is now being sought in the campaign already started for securing the desired amendment.

The campaign is already under way. The millwork men are getting in behind the measure strong. For the purpose of conducting this particular effort, there has been created the Construction Industries Legislative work of this Bureau at this time will Other matters of like character may be

Bureau. The sole be this legislation. handled by the Bureau later.

Morgan J. Doyle, famous attorney of San Francisco, is Legislative Counsel. H. T- Didesch, of Los Angelqs, is Organizing Director.'Mr. Didesch's office at 6715 Hollywood Boulevard, is the Bureau headquarters.

The aim and purpose of the Bureau is to correct the in. justices, abuses, and frauds which have been and are every day being perpetrated upon materialmen and sub-contractors by the crooked contractor, the "shoestring" operator, and the "slicki' loan company, and to do that thing by amending the Lien Law to make the liens of materialmen and sub-contractors take precedence over first mortgages and deeds of trust. The men who have the work in hand believe that it CAN be done. They feel that they will have the support of the good loan companies, of the building mechanics generally, of the building materialmen as a whole, and upon everyone else interested in fair and square building methods. The public will be greatly benefited. They feel that with coordinated effort this amendment can be secured.

To bring about the required changes in the Lien Law will require minor amendments in File 4 Chapter 2, and considerable change in Section 1186 of the Code of Civil Procedure.

The change asked for will be this: all mortgages or deeds of trust recorded less than 6O days preceding date the building improvements or structure was commenced or materials commenced to be furnished, shall give precedence to Materialmen's Liens; when mortgages or deeds of trust are recorded more than 6O days before commencing of work or delivery of materials, the owner must be notified that material shall take precedence over his mortgage of deed, and must accept such conditions.

Put that into the Lien Law, and many of the worst troubles of the building materialmen are over. If the owner whose mortgage is on file more than 6O days refuses to' accept the precedence of the Materialmen's Lien, he doesn't get the material. When the mortgage is filed less than 6O days in advance, no notice is necessary, the precedence of the Lien being automatic.

At the present time there is no way to force the contractor to pay for the materials. With this proposed amendment in efiect the loan company would be at no disadvantage, but would have to make certain that the builder pays for the labor and materials going into the job, and thus force the use of the money loaned for actu.al purpose for while it was loaned.

The following is a case, cited in a circular just issued_by the Construction Industries Legislative Bureau, showing how the materialman gets it in the neck every day, this being one of the abuses they seek to remove:

A owns a lot worth $5000.00. B desires to build on this lot for speculation. He does not wish to invest any of his own money in his own venture-or perhaps _he-_ las n9 money. He may be what we call a shoestring builder. B buys the lot from A, but being either unable or unwilling to pay for the lot in cash, he agrees to give A $6500.00 for it.

He pays A with a note for $6500 secured by a second deed of trust on the lot. B then arranges with a loan company to loag $10,m0.0O for the construction of a building upon the lot and gives the loan company his note for $1O,000.00 and a first deed of trust as security for the loan. After deducting brokerag-e, insurance, advance interest and other loan company chirges there will be then perhaps $8500.009f this loan-remaining available to B for construction of the building. Construction is started. Cement, lumber, millwork, roofing, glass, stucco, tile, plaster, brick, stone, electrical supplies, paint, paper, hardware, plumbing and other materials are furnished or installed by various concerns. Suppose you furnished the electrical supplies at an agreed prile of $500.0O; B neglects to pay you. You file a lien. Ahead of your lien is a first deed of trust for $10,00O.00 and a second of $650O.0O, or a total of $16,500.00. The lot is worth $5000.00 and the house not to exceed $85@.0O, making the property worth not to exceed $13,500.00, while it is encumbered for $16,500.00. Your lien is absolutely worthless, due to the fact that it is subservient to the first and second deeds of trust. You have put your good material and labor into the job-the loan company, or Mr. A, gets the benefit of your labor and materials, but you cannot collect a dime. Of course that is inequitable and unjust, but that is the law today.

:The support of every materialman in California is urgently solicited by the new Bureau.

The Constitution guarantees you "the pursuit of happiness." Whether you catch up depends on yourself:

REDWOOD COOLING TOWERS TANKS-PIPES

THE

General Sales Ofrce: Financial Center Buildingt

San Francisco

Sales Ofrces:

Los Angeles

New York City

Endeavor, Pa.

Flavafia, Cuba

Amsterdam, Ffoiland

Mills at:

Crannell, Calif.

Fairhaven' Calif.

REDIT()(}D CO.

M. f. C. Certificate Program Ready to Launch

After months of active preparation the Millwork Insti; tute of California is right now in the act of launChing the Certification Program which was indorsed and brought into being at the luly t928 meeting. Within thirty days it will be in active operation.

The Institute has drafted the various stickers,, labels, and certificates in very attractive shape, and they are at present in the making.

There will be stickers for every piece of Certified millwork. There will be a handsome Certificate for the builder, to show that his millwork is certified. And there will be an impressive looking Certificate of large size to hang on the wall of the Institute member, showing that he has qualified for the furnishing of Certified Millwork under the Certification Program.

The members are certified for their work under four groups, lst, Residential and Court Group; second, Apartment and Hotel Group; third, Mercantile and Commercial Group; fourth, Institutional and public Group. Some of the members will be certified under certain of the groups, others for all of them, according to their desires "nJ prooi of ability to create and supply the difierent kinds of mill_ work.

Each mgmb., *ho desires to furriish Certified Millwork must makC definite 'applicatio'n for Certification under either or all of the four groups named. His fitness will be adjudged by a M. I. C. Committee inspection of work that he has done in the past.

The M. I. C. office is sending to all the architects in California a statement of this Certification program explaining in detail the aims and objects of the program, and the value to the architect and builder of using Certified Millwork. In this manner they hope to sell the architectural profession of the use of strictly Certified products.

This Program has been unfolded by Managing Director H. T. Didesch in admirable fashion. The scheme was the child of his own brain, and he has given to the development of its details all the craft of his long years of millworle experience and application.

When the Certification Program is in full force and effect the fnstitute will have sontething definite and something wonderfully valuable to which it can tie its trade extension activities-a tangible thing that means much to the building public, and the building industry.

Its practical application to the building industry of California will be watched wiih intense interest bv the industry.

California Building Permits for November

Pencils and Pencils

A pencil is a queerish thing Its hide is made of wood; And how they get the lead inside , I've never understood. Perchance they pump the substance in, Mayhap they jam it through; The explanation of the job I gladly leave to you.

A pencil in its salad days Is trim, and sleek, and long, But it grows shorter day by day While writing prose or song. It seems to lead a sorry life, No matter what it cost, It peaks and pines, its point breaks off And half the time it's lost.

A pencil is a servile thing; In office, den, or school, It does the bidding of the wise, Or labors for the fool.

Mine limps across the pages white And writes these foolish things, Its brother in anotheds hand No doubt an. epic sings. If I were mine, I'm sure I'd stand Upon my rubber head, And just erase a lot of stuff That never will be read. I'm sometimes angry with the thing, My thoughts are drab and blue, And then my pencil softly says, ' "Now don't blarne me, it's you.

If I were owned by Jack Dionne I'd write some worth while things, I'd liven up the wear;r brain And give the spirit wings;"

conner.

p. M. Hotchkiss Reelected ,/ President of Redwood Assn.

At the annual meeting of the California Redwood Association, J. M. Hcrtchkiss, Hobbs-Wall & Co., was re-elected president for the coming year. L. C. Hammond, Ilammond Lumber Co., was elected vice-president, and R. F. Hammatt was re-elected secretary-manager.

The Board of Directors was increased from seven to nine members, and consists, in addition to J. M. Hotchkiss:and L. C. Hammond, the following: Otis R. Johnson, Uniori Lumber Co. ; P. C. McNevin, The Pacific Lumber Compdny; C. E. DeCamp, Casper Lumber Co.; Henry M. Hink, Dolbeer & Carson Lumber Co.; F. V. Holmes, Holmes-Eureka Lumber Co.; M. E. Olmstead, Great Southern Redwood Co., and H. W. Cole, The Little River Redwood Company.

Special committees were appointed to review the association activities of the past and to make recommendations to the Board of Directors for another three-year program. These committees will report at an early date.

UNION DELMRS REDWOOD FOR BRTDGE JOB

*Included in Los Angeler totals.

The Union Lumber Co.. recentlv delivered 150.000 feet of Redwood for a highway bridge- job in San Bernardino County.

PIONEER PRODUCERS

rHrs NoBtE

SugarPine,whichis over 6 feet in di. arnetef and more thon zoo feethigh, anted,otes ilw dis' cwery of Amerko; the inuention of printing by mov. able types; the bwning ot tlu sta\e of loan d"\rc; tlw excotntnunicdtion of Luthcr in Gamany; the uiting of Francis Bacon's philosoplry, ur William Sho\espeare's drama; and the use of fireorms.

T**o'"Hour this long period, Nature built for perma, nency, and developed a straight grained tree whose fibers are strengthened by the buffeting of snow and storm. The heartwood has mellowed with the passing summers, and the sap ring has grown ever thinner. It takes five centuries to bring a $ugar Pine tree to full and the re, sulting wood is straight of grain, soft of texture, and thoroughly decay,resistant.

Atn uaa curing ond air dtying lroccsscs scrus t$gcatly improac its rwrfing qnlities end rzusc it'to ta\e p;nt ba.er and l:old tt bngo. Madera Sugar Pfi4 with its gancrous din'vttsrbns, is thcre, forc thc d4light of wood,war\ets and pattern nt\ersthe uorldovct.

Manufactuners and C-alifornia Representative of

MADERA SUGAR PINE COMPANYMONOGRAM TREE, and incidenally, plry oberve thelikencs between tbe tre and the ooogram. The rarcn for the diference in the tilt in angle is that the photograpber wbo made the pic. ture for t.he cut gbotograpbed tbe tre frou tbe opposit€ side.

Central California Lumbermen's Club Hold Annual Meeting

L. H. Elliott Elected President

Saturday the Central California Lumbermen's Club held its Annual Meeting and Ladies' D^y program. The first meeting was a luncheon at Hotel Stockton u, 12:15 P. M. which was attended by about fifty of the members with their wives and guests. Following the luncheon, the ladies were entertained at the matinee while the members went into a business session, electing officers and discussing to some extent the subject of the adoption of the

joint meeting of the three clubs of the Great Central ValIeys-this meeting to be held in Stockton at some suitable time in llIarch or April 1929; that the meeting be a two day session on a Friday and Saturday and to be for the purpose of discussing matters vital to our industry and for a social "get together" time; that the expense of said meeting be borne equally by the three clubs on the basis of membership; and that a copy of this resolution be forwarded to the presidents of the Sacramento Valley Lumbermen's Club and the San Joaquin Valley Lumbermen's Club with the request for their consideration and the same action on their part and that, in the event of their approval of the plan, a committee be appointed by the president of this club to meet with similar committees from the other two clubs: said committee to have full porver to make all arrangements for this joint meeting. The members and their wives and guests again gathered around the dinner table in the evening at the Hotel Stockton and were entertained by musical and dramatic talent from the College of the Pacific. Mrs. J. C. Stark entertained with readings which were well received and Miss Francis Falconbury, daughter of W. H. Falconbury of the San Joaquin Lumber Company, put on some very pleasing fancy dances. Community singing was led by Alex Emerson who also sang some very pleasing Scotch Songs and told Scotch stories. O. V. Wilson was chairman of

American Standard Sizes and the 1926 west coast Asso- the arrangement committee and c. G' Bird, of the same ciation Grading Rules. At a previous meeting they had al- committee' presided at the meeting' Following the evereacly approvEd and recom'mended the sE-gregation of Yi,9, t|tt"tt"ttilfrtlt' dancing was indulged in from 9 o'clock grades. After a long discussion. it was decided to make f"-" ' [his a subject of a lai-er meeting and with this in mind the I The officers elected at the business session were: following resolution was presented by C. G. Bird, which V President, L. H. Elliott, Valley Lumber Co., Lodi, Calif.; was seconded by W. H. Falconbury and unanimously Vice-president, W. O. Mashek, Kewin Lumber Co., Mo-

adopted:

RESOLVED: That the Central California Club express their willingness and desire

L. H. Elliott

Chas.

A Ma,rrufacturer's

INSEL Christmas cards with picturesque phrases; the warmth of Yuletide greetings; the lavish exchange of gifts; a fortnight of festive meriment . these are once-a-yeif erpressions of "Peace on Earth, Good Will Toward Men.tt

But, business is a daily affair . . . a year tround necessity for the welfare and happiness of us all. Business can be a constant expression of the Christmas spirit, i'Peace on Earth, Good Will Toward Menr" if the policies and practices of busiI ness are based upon honesty. I Products, honestly made, contribute to the welfare I and happiness of the user; fair dedings and ) sincerity build confidence between the manu- re facturer and'the distributor. Confidence is

ea of Christma,s-z-

the foundation of good will . good will is the hand-maid of peace.

A full year is required for the spirit expressed at Christrrras time to blossom into a sweet scented fower of true Christian blessing. Orly through a daily striving to produce the best goods, to live the Golden Rule in business relationships, and to contribute sincerely to the welfare and happiness of others . . . can a manufacturer rcally unfold the true significance of Christmas.

Our greeting to you this holiday season . expre$es a full-measured year tround sincerity in contributing to the spirit of Christmas:

"Peace on Earth, Good Vilt Toward Men.tt

Red Cedar Shingle Congress

W. C. McMaster, John McMaster Shingle Co., Seattle, was elected president, and Dale Craft, Royal Shingle Co., Whites, Wash., was elected vice-president, of the Red Cedar Shingle Bureau, at the Twelfth Annual Red Cedar Shingle Congress, held at the Hotel Georgia, Vancouver, B. C., on Thursday and Friday, December 6 and 7.

R. S. Whiting, Chicago, was re-elected secretary-manager and Arthur Bevan, Seattle, was re-elected treasurer.

Thursday afternoon's session was devoted to the eighth annual Superintendents' ahd Filers' Conference, which was presided over by G. L. Fessenden, Safety First engineer of the Consolidated Shingle Mills of B. C. Filing and sawing problems were discussed, and Tom Shields, Simonds Saw & Steel Co., Seattle, addressed the meeting, which was well attended.

President Sam P. Johns, Snoqualmie Falls Lumber Co., Snoqualmie, 'Wash., presided at the Friday morning session. In his report Mr. Johns stated that the shingle industry is now more firmly established than ever before. He referred to the wonderful record of the Red Cedar shingle in withstanding the Florida storms, and the heavy Middle West hailstorms; paid a tribute to the fine work which has been done by the stained shingle companies, referred to the success of the reroofing campaign, and made an appeal to all sllingle manufacturers to support the Bureau.

:The president then turned the meeting over to R. D. Mackie, Mackie Mill Co., Markham.

R. S. Whiting, secretary-manager, then presented his report, which was mainly a statistical record of work accomplished during the past year. He also read the report of Inspector F. J. Parker.

Assistant Secretary Arthur Bevan read the treasurer's report, and reported on the activities of the Bureau on the Pacific Coast. He particularly referred to the importance of the indorsement of the Uniform Building Code by the Pacific Coast Fire Chiefs at their Sacramento convention, which he said was virtually an. indorsement of vertical grain shingles.

Richard P. Milne, Milne-Ryan-Gibson, Inc., advertising counsel for the Bureau, reported on the advertising program for the past year. The reroofing campaign, he said, had given the best results, dollar for dollar, ever obtained from any activity of the Bureau. He stressed the value of the home market in the states of Was'hington and Oregon, and predicted a banner year in l9D for the industry.

Qeo. H. Steeves, B. C. Red Cedar Shingle Co., Vancouver, was chairman of the afterhoon session. Mr. Steeves welcomed the delegates from Washington and Oregon, and in calling on H. H. Bein, National Discount Corporation, for an explanation of the proposed time payment plan for reroofing sales through the retail lumber dealer, said he considered that this plan if adopted would be the most progressive step taken in a long time by the industry.

Mr. Bein presented the plan, which he said differed little from those used by the patent roofing manufacturers, and which calls for the addition of 10 per cent to the price of the roof, and the payment of 20 per cent of the cost in cash, and the balance in ten equal monthly payments.

The meeting went on record as being in favor of the plan, and instructed the trustees to complete arrangements for putting the plan into operation. The Advisory Board met later and authorized the president to confer with the National Discount Corporation, for the purpose of arranging final details for going ahead with the plan as outlined.

Discussion on manufacturing and shipping problems was led by P. H. Olrvell, Jamison Lumber & Shingle Co., Everett. Subjects discussed were : "\Mhat Constitutes a Crimp," "Lateral Shrinkage of Shingles in Drying," "Loading of Cars" and "Grading of No. 2s." 1

Those joining in the discussion included D. H. Carpen- ter and H. E. Holman, W. I. Carpenter Lumber Co., Everett; W. C. McMaster, John McMaster Shingle Co., Seattle; A. H. Landram, St. Paul & Tacoma Lumber Co.. Tacoma; Robert McNair, Vancouver; S. P. Johns, Snoqualmie Falls, and P. R. Smith, M. R. Smith Lumber & Shingle Co., Seattle.

Paul R. Smith outlined plans for 1929 for the Bureau, and recommended the employment of more field men. Mr. Whiting said they had received many requests from Texas for a field man, and suggested putting field men at Dallas, Atlanta, Buffalo and Chicago.

Harly E. Gosch, president of the Creo-Dipt Company, Inc., North Tonawanda, N. Y., spoke on the subject of merchandising and advertising, warning the manufacturers that unless they did something to promote consumer demand the shingle industry will fall by the wayside, due to the keen competition of other industries for the consumer's dollar. His company built up their business by advertising, Mr. Gosch said, and suggested the formation of a strong organization to merchandise the Red Cedar shingle.

The congress adjourned at 4 p.m., and the business meeting of the Bureau followed immediately with S. P. Johns in the chair.

W. C. McMaster, chairman of the resolutions committee, read the resolutions, which were as follows:

Vote of thanks to the Concatenated Order of Hoo Hoo for their active interest and support of the shingle industry.

Vote of thanks to national and regional retail lumber associations for opportunity to appear on their convention programs.

Vote of thanks to the National Lumber Manufacturers' Association, and the West Coast Lumbermen's Association for their co-operation. i

Vote of thanks to the lumber trade journals for their gen- 'erous and continuous support.

Vote of thanks to Sam P. Johns, Jr., and other members of the advisory board for the generous giving of their time to the affairs of the board.

The following were elected on the Advisory Board for the coming year: S. P. Johns, Jr., Snoqualmie Falls, Wash.; W. H. Dole, Aloha Lumber Co., Aloha, Wash.; W. C. McMaster, Seattle; R. F. Morse, Long-Bell Lumber Co., Long- view, Wash.; R. D. Mackie, Mackie Mill Co., Markham, Wash.; Hubert Schafer, Schafer Bros. Shingle Co., Montesano, Wash.; Jess Schwarz, Crescent Shingle Co., Kelso, Wash. ; $=I. Bratlie, Bratlie Bros., Ridgefield, Wash.; Dale Craft, Royal Shingle Co., Whites, Wash.; C. E. Merritt, Huntting-Merritt Lumber Co., Vancouver, B. C.; C. J. Culter, Hammond Cedar Co., New Westminster, B. C.; Robert McNair, Robert McNair Shingle Co., \rancouver, B. C.; Leo Black, Seattle Cedar Lumber Mfg. Co., Seattle; H. A. LaPlant, Skagit Mill Co., Lyman, Wash.; P. H. Olwell, Jamison Lumber & Shingle Co., Everett, Wash.; C. J. Melby, Everett Lumber & Shingle Co., Everett, Wash.;, Lou Fluhrer, Fluhrer Bros., Mayger, Ore.; D. W. Guiles,

(Continued on Page 36)

LUMBER MERCHANT

BUSINESS CARDS

AUT()MATIC T'IRE SPRINKLER SYSTEMS

Ask Harry H. McCern

31O Central Bldg. - TRinity 1O57 . Lor Angeler

Wc Weat to Scll Your Wcrtern Lumber in Tc:ar. Opcn to e Firrt Cler Account.

SUGAR PINE

HA,RDWOOD LUMBER

C.

lY. B()HNH0FF "*",*Ys"

Phone l5O0 S. Alameda St WEctmore 2446-2447 - LOS ANGELES

SUGAR PINE. WHITE PINE. HARDWOODS. PANELS

BR()WN & DERRY

LUMBER COMPANY

DALI.AS TEXAS

DEWEY-BOWER "P*

CTINT TAUGHTIN

Southcrn Celifornia Rcprerentativc Memphir Hardwood Flooring Co.

Robbins Flooring Co. - Bellgrade Lrmrbc'r Co.

5116 Pctrolcu- inX*::Blds, Lor Aagclo

LET US SELL YOUR LUMBER IN TE;KAII

lv. H. NORRIS

LUMBER CO. - HOUSTON, Texar

lY. W. WITKINSON

1213 lneurance Exchange Bldg.

TUckcr l{!l

LOS ANGELES

DOORS . PANELS I.AMINATED LUMBER

FIR AND REDWOOD LUMBER PRODUCTS

Good Space For Sale

2O55 E 51rt - Mldtand 1286 - Lor AngBler

ROIIINS A. BROIYN

HARDWOOD FLOORING AND LUMBER

Direct Mill Reprercntrtivc

831 So. Cunon Ave. - WHitney 9244 - Lor Angeler

S. C. H()()PER IBR C().

Cdifornia Redwood

Oregon Pine - White Pine

Lath and Shinsles

Ccntrel Bld3.-TRinity 5905.5996

Good Space For SaIe

Good Space For Sale

F. J. Iulartin

Fire Insurance For Lumber Yards

Address delivered by F. J. Martin, President of the Nothwestern Mutual Fire Association, Seattle, Wash., before the California Retail Lumbermen's Association at San Francisco, Novembet 16, 1928.

I feel very much at home with the Retail Lumber Dealers of California, having done business with them for more than twenty-two years. I want to express my sincere appreciation for the very hearty cooperation our own organization has always received from the Lumber Dealers in this state.

There is much in common between your organization and our Lumber Mutual Insurance Companies. The object of both is to serve the trade in the largest possible way. ,The Associated Lumber Mutuals is composed of six companies. Some of these companies confine their service exclusively to the lumber trade, while others, like our own, have established departments servicing other classes of business. With all, however, the lumber business is conducted in a special department, furnishing insurance at cost of losses and expenses in that department. Owing to the income from the large cash surplus accumulated by these companies for a period of years, we have all been able to furnish the lumber trade insurance at a little less than the actual cost for losses and expenses.

'We extended the service of the Lumber Mutuals to the Retail Lumber Dealers of California just prior to the San Francisco fire. At that time the laws of the state were so worded as to permit only stock company insurance. Consequently, we were considerably handicapped in our efforts to serve the lumber interests. The minimum rate charged by the stock companies on retail yards prior to the fire rvas two dollars. After the fire all rates were increased 25/o, making the minimum rate on the lumb-er yards two dollars and fifty cents. Though we made several efforts to secure mutual insurance legislation in the state, we did not succeed until the year 1911, when I came to California and devoted myself to the effort during the entire term of the Legislature. That success was then achi'eved is entirely owing to the splendid cooperation I received from the Retail Lumber Dealers of the state. It is also your cooperation that has been a large factor in re-

ducing your insurance cost to a mere fraction of the rate formerly charged by our competitors.

Cooperation is the order of the day. Civilization and society advance just in proportion to the advance in cooperation. Cooperation builds prosperitv. While cooperation has been growing, America's greatest waste is still produced by wasteful competition. At the meeting of the Chamber of Commerce of the United States. which I attended in Washington last May, the keynote of the meeting was "Team work for prosperity." The thought running through the entire meeting was that there can be no such thing as over-production generally, so long as our people need the things that their labor can produce. While there may be over-production in some one thing, the real problem is to raise the standard of living as production increases.

Our wheat farmers of the Middle West are producing more wheat than can be profitably disposed of. The high price of their lands does not enable them to compete for the export trade in competition with the cheap lands of Canada. The per capita consumption of wheat by our American people is 25/o less than it was prior to the war. Were this not the case, we would today be importing wheat from Canada. This condition has probably been brought about by the growing inclination of our people, and especially of the ladies, to avoid fattening foods. Were the wheat farmers in the Middle West able to build the modern homes they need, our lumber mills would be taxed to their utmost to supply the lumber needed for these homes. We may not be able to increase wheat consumption, but there are millions of people in our Eastern cities who need more of other things that our lands can produce, such as dairy products, poultry, fresh vegetables and fruits.

Financial prosperity will be abundant and permanent whenever all classes of our people join in team work for prosperity. Trade associations such as this one are doing much towards the accomplishment of this. Their object should be the greatest possible service to the public in general. They are helping to avoid competition and price wars which are so destructive to prosperity.

E. L. COOPER BACK ON THE JOB

E. L. Cooper of the Union Lumber Company, geles, is "upenatem" after having been laid up "flu" for a week.

FRANK CONNOLLY VISITS

An- Frank Connolly, of The Western the Co., Los Angeles, has returned from a land, Oregron.

I,os with

PORTLAND Hardwood Lumber week's visit to Port-

,Se cson's Greetings --

in OAKffiv, WalnutBIRCH

PhiliopineJnantfuary

ueHocarw

White Cednr RED GUM fu$rcdfuN6d .UrelectedORE G ON PINE CountcrFrcntt hessedlutould.ing

Meny Cluistmas and H"ppy New Year. Our sincere wishes for your continued and increased prosperity, with our appreciation of the favors you have extended to us during the year just ending.

MzitringAddntt:

\ AAffirAtr2tlgffi

gSS-g6Z sourrr ALAMEDA srRrET TchpboncT\ixiy cr.57

P. O. Box96, Arcadc Station IOS ANGELES. CALIFORNIA

PeNrr Srocr-a\&NEER

Keeping Ahead

$sue

Reprinted. from October of Ricerside Plastic Progress

It is 1919. The World War is ended. Los Angeles stands practically as the war-interrupted boom of 1913 left it. For six years the natural flow of population has been stopped at the source. Munition contracts have kept workers busily occupied in Eastern centers. The vast number of men called to arms has kept families tied to their olcl

homes required concrete foundations. The California type of architecture was developed from Mediterranean traditions, and stucco took ever-increasing quantities of cement. Not only did the cement industry face the problem of a vastly increased amount of construction, it had also to meet a greater proportionate use of its materials in building.

Some idea of the tremendous scope of Los Angeles' expansion during the post-war period may be gained from figures compiled by the Security Trust & Savings Bank. In 1922,688 new subdivisions were opened, covering an area of 11,608 acres and composed of 56,602 lots. In 1923, the figures were larger: 714 subdivisions, 86,501 lots, 17,300 acres. From the beginning of. 1922 to the close of 1927, there were opened 3,030 separate subdivisions, totalling 236,539 lost covering 47,793 acres, all within a ten-mile radius from Seventh and Broadway:

The responsibility faced by the cement industry is only hinted in these figures, for they do not include the years from 1919 to 1922, nor do they indicate the amount of development which took place in downtown business areas and in other parts of Southern California and Arizona.

But now the war is over, and the readjustment comes. Factories cease their feverish haste to keep pace. Millions of men are discharged from military service and seek new employment. They look to the West. California ! Los Angeles! Unprecedented oil discoveries opportunity.

In trvo years, Los Angeles has the growth of ten. Never in history has the world seen a city expand so rapidly, nor may it ever again. "It can't keep up." But it does.

Yesterday, mustard fields and meadow larks. Today, rows of paved streets lined u'ith homes' Truck farmers move far to the outskirts, to be pushed further still, almost before their first crops have gone to market.

New population. New homes and buildings to house i[. - Some industries may lag behind the growth. But people must have shelter and a place tb conduct their business. The building industry must more than keep pace. It must anticipate activity. For building is growth.

In this great drama of development, cement was called upon to play a leading part. New streets were laid, cement was used. New skyscrapers of reinforced concrete towered above the city and sprarvled out to new districts. Thousands of

recently

Nerv buildings, new roads, new homes, 'new storm drains and sewer systems, new flood control systems- all placed new demands on the output of cement. The people could wait for public utilities, but construction had to go on, and cement had to go into it. It is a tribute to the industry that it went fearlessly forward into an expansion program, kept ever abreast of activity, without harkening to those who cried, "It cannot last !"

The Riverside Cement Company through its direct pre-

Four of the row of installed unste heat

12 kilns in operation at the Crestmore Plant. A recently poarcr plant generates electric energy frow the v,taste heat in the hiln goses.

decessor, the Riverside Portland Cement Company, was organized in 19@, by a group of California -apitalists, headed by the late William G. Hensharv and including John Treanor, the Company's present president.

The site for the plant was sllected -by geologists after careful study as affording one of the largest deposits of limestone in the state, easily accessible to i great consuming center. At the beginning of operationJ in 1910, the Com,pany's productive capacity was 2,000 barrels per day.

After eighteen years of maintaining progress with the territory it serves, the Company's capacity has been expanded to an amount in excess of 13,000 barrels daily. The plsltion which Riverside occupies in the cement industry of California, is indicated bv the fact that of the 14.150.0@ barrels of cement produced in the state in 1927, over 22/o was manufactured by Riverside.

The properties of the Company include two modern and complete plants, one the plant at Crestmore, California, and a second at Oro Grande, near Barstow, California, acquired through purchase of the Golden State Portland Cement Co.

The Crestmore plant, since its construction in 1910. has been steadily enlarged and improved, until today it constitutes one of the most modern plants in the West and one of the most economical to operite. It is of the dry process t).pe, with a safe ave-r?g9 capacity of 9,000 barrelj per day. Two crushers and 12 kilns ire operated.

The expansion of the Crestmoie plant has been a steady one. Every year, vast sums are invested in its develop- ment to maintain modern standards and provide additionbl production facilities. Recently a waste power plant was installed to generate electric power for all plant- purposes from the waste heat in the kiln gases. Tnis is ihe- first plant west of the Rocky Mountains so to be equipped.

The Oro Grande plant is ,equipped with two ciushers and seven kilns and is generally similar in design to the Crestmore plant. It is conservatively rated at 4,0d0 barrels per day capacity, a,lthough it has actually produced cement at the rate of 5,000 barrels per day.

-The Company's reserves of raw material run into figures of several hundred million tons, which for all praitical purposes means an unlimited supply. A quantity of seventy to seventy-five million tons of limistone has been definitely developed by diamond drilling. One ton of limistone equals 4l barrels of cement, so _it may be said thtt the ileveloped tonnage, which is only a fraction of the total, will supply the Company's plants with raw material at normal capacity for over fifty years. . Unlike many otheri, the cement industry is typ- ically a community enterprise. fts raw materia-ls are secured and its payroll expended locally.

Such is the magnitude of the business which has been builded to assure the unhampered building development of Southern California. "Not mereli keep abreast, but keeping ahead.', Throughout it-s eighteen years of operation, the RiversidJ Cement Company has been called upon time after time to increase production, to build plant additions, without interrupting the flow of its products to the community-wide construction work dependent on 1t.

It has met the challenge of growth. It will continue to do so.

FRANK O'CONNOR VISITS LOS ANGELES

Frank O'Connor, Donovan Lumber Co., San Francisco, spent a few days in Los Angeles around the first of the month. He attended the Notre Dame-University of Southern California football game on December 1. He also conferred with John Cushing, their Los Angeles representative. Mrs. O'Connor accompanied him on the trip.

A. B. McDONELL VISITS CALIFORNTA

A. B. McDonell, general field representative of the Wisconsin Land and Lumber Co., Hermansville, Michigan, was a Los Angeles visitor around the first of the month irhere he spent a few days looking over the Southern California territory. He made his headquarters at the offices of the W. E. Cooper Lumber Co., their Southern California rep- resentatives.

We cater to the small yard-----

And the smaller dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building trade by car or truck makei it possible for the small dealer to give tip-top service to his trade, and yet keep down his investment, his insurance and his overhead.

Main mill building at the Crestmore Plant, showing dust collectors.

MY FAVORITE STORIES

By Jack Dionne

Age not guaranteed-Some I have told fot 2O years-Some less

'We've Met Lumbermen Like This

"Listen, Bo," said the tramp in truculent manner as he button-holed the gentleman on the street, "how about slipping me a dollar? Come on, Bo. Don't be so d-d tight. Give a feller a dollar. How about, Bo?"

"\ll/ell !" said the astonished gentleman, staring in amazement at this brusque manner of approach. "Even if you

NEW YORK AND ONTARIO LUMBERMEN VISIT CALIFORNIA

N. H. Morgan, New York representative of the McCloud River Lumbel Company, and Ray Monroe, assistant manaser of the Shevlin-etait<e Co., Fort Frances, Ontario, Can"da. *.t. recent visitors to California. They spent a felv days at McCloud, and visited the company's- S1n Francisco offices, November 22 to 24. Both attended the big game before leaving for the East.

needed a dollar and I was inclined to give it to you, I certainly wouldn't do it on that sort of a solicitation. That's no way to ask for ranything."

"Listen, Bo," said the tramp decisively. "You can give me the dollar, or don't give me the dollar, BUT DON"T TRY TO TELL ME HOW TO RUN MY BUSINESS.'

BLUE DIAMOND ERECTS NE\,t/ BUNKER AT HOLLYWOOD YARD

The Blue Diamond Company, Los Angeles, has erected a bunker at the Hollywood yard to facilitate service of rock and sand on the Hollywood and Beverly Hills jobs. Large stock piles of rock and sand are stored at the Hollywood vard, iocated at 1111 North Highland, with clam-shell equipment for loading same, either direct to truck or through the loading bunker mentioned above'

High Early Strength

LJnusual Bonding Vaterproof

Permanenry

The Prfect Grnbination h Grnent

TIHROUGH an ingenious combination of qualities, Victor Hydro-Plastic Cement possesses plasticityeasy workabilitywithout any loss of strength.

All of its remarkable qualities exist side by side without detracting in the least from each other, which makes it the new cement to meet new conditions.

fn stucco work Victor HydroPlastic produces a fineness of grain and uniformity of, texture that is eminently pleasing.

We have some interesting facts to glve you regarding Victor Hyro-Plastic Cement. Facts that will mean additional profitstime and money saved. Ask us for them.

SOUTHWESTERN PORTLAND CEMENT CO.

H. V. Hellman Bldg. Los Angeles, Calif.

Thirty Five New Installations of Cowan Built-in Displays

The merchandising campaign of H. V. Cowan Company, fnc., on their kitchen built-in-displays for retail lumbir oifices, has met with remarkable success. and Mr. Cowan expresses himself as highly pleased with their initial ninety day effort.

Already thirty-five retail lumber offices in Southern California have installed this very attractive display, and many others are planning to rearrange their offices to make room for the equipment so that they can do likewise.

"And rvhat pleases us most," says Mr. Cowan, President, is that these dealers have not only installed these displays, but our order files show that they are pushing sales to beat the band." The Cowan plant on South Alameda Street, Los Angeles, one of the most efiicient institutions ever built for the purpose of building built-ins, is running full blast and to full capacity, taking care of their orders.

They have divided their Southern California sales territory into districts, each district being covered by a special salesman, and these salesmen are not only calling on the retail lumber trade, but they are likewise calling on the architect, contractor, and building trade, selling the idea of these standardized built-ins.

Besides the regular set of built-in displays which Cowan has been featuring, they likewise have smaller units of display for offices not large enough for the full equipment.

SUDDEN & CHRISTENSEN MOVE SAN FRANCISCO OFFICES

Sudden & Christensen have moved their headquarters from the Hind Building to the Alaska Commercial Building, at Sansome and California streets, San Francisco, where they occupy the entire seventh floor. The nell' quarters are larger than the old ones and are much more convenient,

The company has arranged to retain its former telephone number, Garfield 2846.

THERE IS A REASON

Why the Largert millr are inrtalling our IMPROVED AIR COOLED REFUSE BURNERS.

WE ARE ABLE to care for your requirements for air cooled and. brick lined refure burnerrnew and used boilerr of all rizes and typer.

SEATTLE BOILER

WORI$

Scettlc, Wuh.

I Clitr Estes

Los Angeles Hoo Hoo Arrange for Annual Christmas Party

/ The Los Angeles Hoo Hoo will hold the Fourth Annual y'Christmas Party for needy children on Friday noon, December 2L, at the Commercial Club, Los Angeles.

Cliff Estes, Chairman of the Committee, has appointed the following to serve on the committee: LeRoy Stanton, Paul Hallingby, Howard Curran, Kenneth Smith, J. A. Thomas, Curtis Merryman, Eugene F. Ganahl, J. E. Martin, Curtis Williams, A. L. Hoover, T. B. Lawrence, B. W. Bookstaver, Harry V. Hanson and B. W. Byrne.

Through the cooperation of the teachers in the Public Schools, the lumbermen will entertain about 1@ needy children with a luncheon and entertainment. Useful gifts will also be presented to the children.

Pacific Southwest Hardwood Co. Install Small Mill

The Pacific Southwest Hardwood Company has installed a small mill at their plant on South Alameda Street, Los Angeles, consisting of a planer, cut-off saw, and some small equipment. This enables them to give an improved service in the preparation of their stock. The sheds and fences have been very attractively emblazoned with advertising signs on the boulevard side, full advantage being taken of their excellent location. S. L. Stofle is manager.

RED CEDAR SHINGLE CONGRESS

(Continued from Page 28)

Merrill & Ring Lumber Co., Seattle; G. G. Evenson, Qual- ity Shingle Co., Edmonds, Wash.; R. L. Hennessy, Mumby Lumber & Shingle Co., Bordeaux, 'Wash.; S. G. Smith, Bloedel, Stewart & Welch, Ltd., Vancouver, B. C.; E. M. Dearing, Consolidated Shingle Mills of B. C., Ltd.; Geo. Pauze, Eureka Lumber & Shingle Co., Hoquiam, Wash.; Al Kuhn, Robert Gray Shingle Co., Hoquiam, Wash.; H. J. Bailey, Saginaw Timber Co., Aberdeen, Wash., and P. R. Smith, Seattle.

In the evening the annual shingle industry get-together dinner and dance was held in the ball room of the Hotel Georgia. Archie Moore of the B. C. Lumberman acted as master of ceremonies. Cabaret entertainment was provided, and George Gittus gave a clever impersonation.

BARG

LUMBER & SHIPPING CO.

16 California St., San Francirco Importerr of

Japanese Oak

Lumber, Logr, Squarer, Dimenrion, Steppi.g

E:clurivc Mill Agcntr for thc Paciic Coart

H. I/. Cowan

Terse and Interesting Facts

Chicago Skyscraper Done Hammond Supplies Redwood Entirely in Philippine for Highway Jobs

R. E. Ford, of Los Angeles, Director of Sales for Cadwallader-Gibson Company, has just returned from a business trip to Chicago, and reports that the consumption and popularity of their Philippine woods is developing very fast.

There has just been completed in Chicago a wonderful modern skyscraper building, with doors and trim throughout made of Bataan. It is the Stop dnd Shop Building, right down in the loop district of the city, and is made up of stores from basement to roof. Mr. Ford says the woodwork in this building is attracting great attention.

Pickering Lumber Co. Buys More Pine Timber

Purchase of 51,000 acres of timber land in western Modoc County by the Pickering Lumber Co., which acquired the acreage from the Red River Lumber Company, was announced recently by officials of the company. Approximately 1,000,000,000 feet of timber was involved in the deal.

The Hammond Lumber Company recently started shipping structural grade Redwood for the highway jobs, one of which is located in Kern County, and the other in Madera County. The two jobs will use about 450,000 feet. The lumber for the Kern County job was sold by King Lumber Co., Formosa.

The piling for both of these bridges was supplied by the Union Lumber Company.

Pacific Preparing Special Screen Door Catalogue

"We are going after this eastern screen door business strong, and are preparing a peach of a brand new catalogue on our Sugar Pine screen doors alone," says'Charles Mapel, Secretary of the Pacific Door & Sash Company, of Los Angeles. Mr. Mapel recently returned from an eastern selling trip impressed more than ever that California Sugar Pine screen doors have a great future all over the country, that they surpass in quality any eastern-made screen, and that Pacific must specialize in them more than ever before. Therefore the new catalogue.

REALISTIC DRAWING

"Smell anything, Grandmother?" asked the youngster who was lying on the floor drawing.

Grandmother sniffe4 and assured him that she did not. He drew some more, then lrepeated his question. Again Grandmother sniffed the air.

"No, Johnnie," she said, "I don't smell anything. Why?" "Well," said the boy, "You ought to, Grandmother. I've jest drawed a skunk."

THE DIFFERENCE

The codfish lays a million eggs, ThC modest hen but one, But the codfish doesn't cackle

To inform you what she's done. And so ute spurn the codfish egg While helpful hens we prize, Which indicates to thoughtful mindsIt pays to advertise.

COLLEGE STUFF

Parson George Washington Lincoln had graduated from a "cullud" university of high standing, and had learned college ways of speaking. He began his firqt .sermon, as follows: "Brethren, unless you repent, in a measure, and be converted, as it were, you will, I regret to ,state, be Damned."

THE SCOTCH FARMER

Economical Angus MacPherson fell in his cistern. The watef was eight feet deep, and cold, but Mr. MacPherson could swim. His wife, discovering his situation, yelled excitedly down to him: "I'll ring the dinner bell for the boys and they'll come in and pull you out." "What time is it?" asked MacPherson. "About eleven o'clock," said his wife. "No," said MacPherson, "let 'em work on until dinner time. I'll swim around'till they come."

MARY'S SKIRT

Mary wears a little skirt, It's short and thin and airy, It never shows a speck of dirt But it shows a lot of Mary.

PATRIOTISM

True love of country is not blind partisanship. It is regard for the people of one's country, and all of th'em; it is a feeling of fellowship and brotherhood for all of thern; it is a desire for the prosperity and happiness of all o{ thqm. The essential condition of true progress is that which is based on grounds of reason, and not of prejudice.

-Elihu Root.

THEY SOFTLY WALK

They are not gone who pass Beyond the clasp of hand, Out from the strong embrace, They are but come so close We need not grope with hands

Nor look to see, nor try

To catch the sound of feet. They have put off their shoes

Softly to walk by day

Within our thoughts, to tread

At night our dream-led paths

Of sleep.

They are not lost who find The sunset gate, the goal Of all their faithful years.

Nor lost are they who reach The summit of their climb, The peak above the clouds

And storms. They are not lost

Who find the light of sun

And stars-and God.

-Hugh Robert Orr.

NO MORE

They sat alone in the moonlight, She smoothed Joe's troubled brow, "Dearest," she said, "my life's been fast

But I'm on my last lap now."

IT \vAS QUEER

"f want to buy a lawn mower," said the piospective customer to the clerk.

"We don't handle lawn mowers. This is a drug store," replied the clerk.

"\ily'ell, all I've got to say," said the prospective buyer as he looked about him curiously, "is that this is a Hell of a drug store."

THE MOST IMPORTANT THINGS

IN A HOME, are not the furnishings, but the things money cannot buy.

IN RELIGION, are not its doctrines but the tlings a man experiences for himself.

IN A CHURCH, are not its sectarian peculiarities but the inner lives of its members.

IN A SCHOOL, are not its textbooks, but the ideals of its teachers

IN POLITICS, are not present promises but past performances.

IN A MAN'S SUCCESS, are not his physical assets, but the things he cannot bequeath his children.

Retailers See Schumacher Plant ,a'

of Tuesday, December 4th at their big plant on Slauson Avenue.

There were about forty dealers in the party, representing the Southeast Group of the Los Angeles Association, and they came as special guests to witness the manufacture'of plaster board at the great modernized plant. Five members of the Schumacher organization assisted by Earl Galbraith in acting as hosts and guides to the party.

First they were treated to a fine dinner,'at which Jack Dionne, Publisher of The California L,umber Merchaht, was introduced and made a short talk.

Then they were divided into parties of eight, and taken over the plant. They were first shown where the cement is brought in and stored in huge containers, and then they were shown the mixing room, where cement and finely powdered sarvdust were mixed scientifically and mechanically. They then followed the course of the materials right through the plant., They saw water added to make the mixture thickly liquid, then it was evenly and smoothly spread m,echanically, and then carried through the presses and sandwiched between two great sheets of stout paper; then down the long rollers in a tremehdous sheet to the kilns, and out in the finished product in about two hours' time.

The dealers watched these various processes with great interest, inspected the .mechanical handling of the board after it was dried, and tested its flexibility, smooth edges and surfaces, etc.

This was the third group of dealers that have visited this wonderful new plant.

lY.

R. CHAMBERTIN & C().

WHOI FSALE LUMBER

FIR and REDWOOD

BROWN'S SUPERCEDAR closet-linins business is GOOD.

Have you foreseen this great demand with a stock or have you been left at the poat? Put in a rtock of BROWN'S SUPERCEDAR closei-lining and

PROTECT YOUR CUSTOMERS WITH MOTH INSURAT{CE.

J. E. HTGGINS LUpIBER

SAN FRANCISCO

Norttern Cdifomia Dirtributorr

SOUTHERN CA,LIFORNIA SALES AGENTS FOR

THE tITTtE RIVER

REDIY()()D

CRANNELL, HUMBOLDT CO.

OPERATING

STEAMERSi:

W. R. Chamberlin Jr.

Stanwood

Phyllir

Barbara C

Yellorwtone

OFFICES:

Head Office 618 Matron Bldg. ,SAN FRANCISCO

LOS ANGELES

282 Chamber of Conmerce Bldg.

PORTLAND-PaciGc Bldg.

SEATTLE44I Whitc Btft.

Showing the long stri\ of Ploster Board zahich has already been !erforated for Grip Lath, coming along from the miring and, rolling machines towwrd the cutting and drying de|drtment.

The Schumacher Wall Board Corporation of Los Angeles acted as hosts to a group of retail lumber dealers the night

Random ltems-Mill Run

RALPH ALLEN VISITS TEXAS FOR CADWALLADER

'Ralph Allen, salesman for the Cadwallader-Gibson Company, has spent the last month in Texas doing trade promotion work for his company. They are represented in Texas by the Dewey-Bower Lumber Company, of Dallas.

MAX COOK ON TRIP TO MISSISSIPPI

Max Cook, San Francisco, farm engineer for the California Redwood Association, is on a trip to Jackson, Mississippi, where he will attend a three-day convention of the salesmen of the Great Southern Lumber Company. He plans to make a few stops in Texas.

LAWRENCE E. KING MANAGER OF OCEANSIDE YARD

Lawrence E. King, who was formerly connected with the Blue Diamond Company, Los Angeles, has accepted the position of manager at the Hayward Lumber Company, Oceanside. Cal.

NEW DECORATIONS MAKE OFFICE ATTRACTIVE

The California Lurrtber Company offices located at Wishington Boulevard and Tenth Sireets, in Montebello, are very inviting and refreshing in their new coat of blue, grey and ecru paintings and decorations which have recentlv been added.

Iv\I. E. COOPER LUMBER COMPANY EXPANDS

The W. E. Cooper Lumber Company, Los Angeles, have recently purchased the tract of land adjoining their present holdings, which practically doubles the space for sheds and stock.

ROGER WTLLTAMS JOINS WHEELER-OSGOOD COMPANY

Roger Williams, formerly with Cadwallader-Gibson Company, Los Angeles, has joined the sales force of Wheeler-Osgood Company and is handling the selling of hardwood doors and panels.

E. A. BLANK VISITS CALIFORNIA

F. A. Blank, sales manager of the Umpqua Mills & Timber Co., Portland, has just returned to headquarters from a two weeks'visit to California, where he was looking over lumber conditions both in the San Francisco Bay and Los Angeles districts.

The Umpqua Mills & Timber Co. ship a large part of their cut into California.

JOE CUNEO MOVES DOWN THE PENTNSULA

Joe Cuneo, well known San Francisco lumberman, salesman for White Brothers, has moved his residence to San Mateo, where he has built himself a beautiful new home.

1he Cost of Carelessnessl

Careld$ness is always costlylug nowhere does it exact a more frightful toll, in lives and money, than in our annual tribute to fire. Each year, I 5,000 lives are gacrificed and nearly $600,000,000.00 is lesl-and the pity of it is that 75Vo of all fires could be prevented, over | 1,000 lives and $450,000,000.00 of property could be saved. The Lumber Industry pays its full share of this l6ss-6nd can save in equal measure by 6re prevention.

Prevention of fires means a reduction in fire losses. As a matter of service to our policyholders and to the Lumber Industry, we give special attention to the elimination of hazards and the prevention of fire. If we fail to pre' vent, our resources and reputation guarantee prompt settlement for losses suffered. The Lumber Mutuals offer the highest quality of protection a lumberman can buy, with dividends which actually represent a definite saving of about 40/c in cost.

Write any ol our companies for information aboul our fire prevention seruice, the protection oflereil uniler our policies, anil the saving eflecteil by our dividenils.

Los Angeles Hoo Hoo Hold Dinner and Concatenation

Parson SlrtuPkin

About 50 members of Hoo Hoo attended the dinner and concatenation staged by the Los Angeles Hoo Hoq gn Monday evening, December 10, at the Commercial Club. Six past vicegerent snarks of the district which included B. C. Forsyth, the first snark of the District, Dave Woodhead, Frank Curran, Herman Rosenberg, Phil Hart and W. B. Wickersham were present and were called on for short talks. W. F. Johnson, vicegerent snark of tJre Fresno District, was present and addressed the meeting.

Parson Simpkin was the speaker and gave an excellent inspirational address on the work and activities of the Order.

William I. Jones, Field Engineer for thq Trade Extension Department of the West Coast Lumbermen's Association, Seattle, was initiated into the Order by Parson Simpkin. Dave Woodhead read the code of ethics. Jack Dionne acted as toastmaster.

San Diego Hoo Hoo Initiate Nine Kittens

Eighty-five members of Hoo Hoo attended the dinner and ioncatenation held at San Diego on Tuesday evening, December 11. Nine kittens were initiated and there were five reinstatements. During the dinner hour, there was / music and an excellent entertainment' / Parson Simpkin was the speaker of the evening and gave an excellent address on the work of the Order. The initiation was in charge of Bill Cowling, Vicegerent Snark of the District, and the Nine are receiving many compliments for the fine work they put on in leading the kittens through the onion patch.

San Francisco Hoo Hoo

To Hold Annual Christmas Party

December 20

San Franciseo Hoo Hoo Club No. 9 will hold their Annual Christmas Party for the children on Thursday noon, December 2O, at the Cliff Hotel, San Francisco.

Russell Gheen has been appointed chairman of the Arrangements Committee by Prisident Fred Roth. The fti,llowing will act as chairmen of the various- committe-es-: Finanie, Frank O'Conhor; Entertainment, Chauncey Stibick; Transportation, Bill Clarkson. M. E. (Duke) Euphr,at will act as Santa Claus. Howard Gunton will furnish the Christmas tree. Through the courtesy of the Market Street Railway, special cars will be furnished free for transporting the children.

Mrs. Frank O'Connor and Mrs. Russell Gheen will purchase and wrap the Christmas presents for the children, and will act as hostesses at the Party.

The Club will act as host to children from the McKinley Orphanage, St. Joseph's Orphanage and the Friendly Centei Settlement. The Christmas party is one of the big events of the year with the San Francisco IIoo Hoo, and as usual a big attendance of lumbermen will attend the party.

Fred Roth Elected President of San FranciscoHoo Hoo Club

At a meeting of the Board of Directors of the San Francisco Hoo Hoo Club on November 23, Fred Roth was elected president, succeeding J. E. Higgins, Jr., yho--recently risigned. Mr. Roth has always been an active Hoo Hoo workel in the Bay District and is a former vicegerent snark of the District. During the past year, he was a member of the Supreme Nine.

with the Sash Door and Mill Workers Lumberman

Flies Own Plane to Millwork Convention

Kenneth R. Walker, Red River Lumber Co., Westwood, flew _his own plane from Los Angeles to San Francisco on November 22, in order to attend the convention of the Millwork Institute of California.

Mr. Walker left Los Angeles at 9:30 a.m., and was sitting-at lunch in his old fraternity house at Stanford Univ_ersity at l2:3O p.m., proceeding later to San Francisco. His plane is a Tiavelair, powerJd with a Wright Whirlwind engine. He estimates {hat this plane can make the trip from San Francisco to Westwood in an hour and a half.

PLANING MILL BURNED

Fire destroyed the planing mill of the Doty Lumber & Shingle Company at Doty, Wash., December 5. The loss was estimated at $75.000.

Interior View New Biltmore Hotel Annex White Cedar Firms Merge

The above illustration shows Conference Rooms 3 and 4 of the new Annex to the Biltmore Hotel, Los Angeles, with the interior walls made of beautiful quarter sawed white oak panels.

The Hammond Lumber Co. of Los Angeles manufactured and installed the interior and exterior woodwork of the new addition to the hotel. Art Gallery No. 2, Arcade, Conference Room No. 344 and Galleries were furnished in selected quarter sawed white oak. The entrance lobby to the_ apartments on the upper floors, all doors from foyer to ball room, and ladies rest rooms in the sub-basement ire in black walnut. The doors to the apartments and guest rooms were.,furnished in birch.

The superiority of the millwork as fnanufactured by the California mills may be best evidenced by this recently completed building. The architects were Shultz and Weaver, who were represented by Mr. Heitschmidt.

7O0 Year Old Fir Cut

-_A Douglas Fir tree was cut recently at Twin Camp, Wash., which was 700 years old and scaled 58,000 board feet. The stump was slightly oval, 12 leet the narrow rvay, and 13 feet the widest way. It stood 3lO feet high lvithout a flaw, the center wood being as hard as a pencll. A three-foot section near the stump was saved for a permanent exhibit in the museum of the State University at Seattle.

Announcement was made recently at Marshfield. Ore.. of the completion of a $5,000,000 *erg.r of Port Orford White Cedar interests. The new holding company will be known as the Port Orford Cedar Products Company. and will control two veneer plants, one lumber mili, and 31,000 acres of timber.

The member firms are Western White Cedar Company, Coos Veneer & Box Company; Pacific Veneer Company, and the Willamette Pacific Box Factorv.

The company controls 412,000,000 fe"et of Port Orford Cedar, and 1,100,000,000 feet of Douglas Fir.

Officers of the holding company are Charles Russell, Dant & Russell, Portland, chairman of the board; A. E. Adelsperger, Western White Cedar Co., president; Ben- jamin Ostlind, Coos Veneer & Box Co.; vice-president; l_ohn -D. Goss, attorney, secretary, and Claud Nasburg, Coos Veneer & Box Co., treasurer.

Dant & Russell, Portland, will handle the sales output of the concern.

This deal puts the White Cedar business at Coos Bay in the hands of two firms, as the Evans Auto Loading-Co. of Detroit recently acquired the plants of the W. J. Conrad Lumber Co. and the Western Lumber Mfg. Co.

L. G. STE\^/ART VISITING MILLS

L. C. Stewart, Vice President of Sudden & Christenson, San Francisco, is spending several days at the Company's mills at Willapa Harbor and Grays lfarbor, Washington.

IT.B. TTARIS PANET COMPANY PLTlYOOID

YiS Sash Door and Mill Workers

EAST BAY MODERNIZING BUREAU HAS ENTHUSIASTIC MEETING /

Ray B. Cox, Built-In-F'ixture Co., Berkeley, chairman of the board of governors of the recently formed Home Modernizing Bureau of the East Bay, presided at an enthusiastic general meeting of that body held at the P. G. & E. Bldg., Oakland, November 16.

Harlan K. Nygaard, assistant secretary of the National Home Modernizing Bureau, spoke on the subject of the assistance that the National Bureau can render to tlie local bureaus, and told of the progress being made in other cities.

J. E. Neighbor, managing director of the bureau, read a telegram from the National Bureau giving the information that as .a result of a full page advertisement prepared by them and run in two local newspapers, the Bureau had received over 10@ job amounting to $220,000 for

Narrow Band Saws

Made of high - grade steel, Simonds Narrow Band Saws take an edge and hold it. Th.y retain their tension and cut fast and smoother.

For better service specify Simonds Narrow Band Saws.

modernizing an ofifrce building, and that the bureau is swamped with work.

Ralph T. Fisher, vice-president of the American Trust Co., heartiJy endorsed the movement, promised his suppgrt, and said he believed much help could be had from civic organizations.

Emil Friesch, realtor, and J. H. Pedgrift, contractor, expressed the idea that much benefit can accrue to their respective businesses from the Home Modernizing movement.

CHANGE OF LOCATION

The state offices of the Millwork Institute of California are now located at Boo.m 224, Outpost Building, 6715 Hollywood Boulevard, Los Angeles.

FRANK BENZ MANAGER OF SAN DIEGO PLANING MILLS

Frank Benz, formerly Assistant Manager of the Russ Mill & Lumber Company, San Diego, has recently been made Manager of ,h: tl Di:qo jl""ing Mills.

J. NEILS LUMBER CO,MPANY BUILDS MOORE'S CROSS CIRCULATION KILNS

The J. Neils Lumber Company of Libby, Montana, has placed an order with the Moore Dry Kiln Company of North Portland, Oregon, and Jacksonville, Florida, for two of Moore's reversible cross circulation internal fan kilns. Construction work on the kiln buildings has been under u'ay for the last several weeks and installation of kiln equipment began on November 30. The kilns are expected to be ready for operation by December 15.

LIKE cr0cKw0RK!

The Hilke Piler, operating at uniform speed, keeps your workers moving steadily. The labor is much easier, of course, as the "Hilke" does the lifting. You will scarcely realize the losses due to the irregular work, even of the most faithful workers, until you have used the

HILKE PILER (Pat'd. U. S. ud Canda)

Saves in a score of wayson labor, lumber, timeon land-on upkeep of alleys-on roof boards and pile bases. Lumber high-piled drie s quicker, better. Shortens haul and time of hauling. Modemire you :nrd. Inveatigate mechuiel plling. Drop a line fr p*ticulrs. Itrr

Ray B. Cor

Kansas City Modernizing inquiries, and closed one

SAW AND STEEL CO.

New Long-Bell Retail Lumber Plant at Oklahoma City

Splendid, delightful, remarkable, may seem strong adjectives misused when applied to a lumber plant, but more c,onservative praise for the new Long-Bell retail plant at Oklahoma City somehow seems lacking in truthfulness and appreciation.

A Long-Bell yard was established in Oklahoma City over 26 years ago. On May 2lst, last, the yard located on West Grand Avenue burned to the ground. In order to take care of the trade while a new plant was being built, another yard was acquired. In a little more than ninety days time an exceptionally modern lumber plant was planned, built and stocked. It was occupied September 15th, and its

one of the walls is of stucco on hollow tile. but this is finished in harmony with the woodrvork.

Plate glass display windows eight feet high span the entire width of the administration building and customers' room. Floors of the display windows have a depth of six feet. The back paneling is of Douglas Fir veneer in walnut finish. At the time these windows were photographed they held a display of samples of all the commonly used woods as well as a built-in-the-wall breakfast set and bath room and telephone cabinets. Miniature buildings which won substantial first and second prize cash awards in a Manual Training student contest carried on by manager

formal opening celebrated October 19th. We have seen many_ modern lumber yards, many more costly than this new Long-Bell plant, but few if any so complete, efficient and-yes-delightful.

This plant is located at the intersection of two principal thorofares is a fast growing community center and residential section of the city. One's first impression of the plant is of immaculate whiteness and orderliness. Built eniirelv of wood and painted superwhite it is an outstanding testimonial to the virtue of wood as a building material. Neat company signs in gold profile letters on i background of black smalt glass add to the attractiveness. Because of a gasoline filling station adjoining, and a city ordinance,

L. F. Broderson at Oklahoma City rvere also used in the window display.

The first impression of the interior of the customers' room is that of spaciousness and beauty. Made-on-thejob display cases for hardware and paint are of the new Grainart Douglas Fir, finished a driftwood gray. The hardware display occupies one side of the room and the paint display and stock the other. Under the hardware counter are sliding drawers for nails in tiers, three high the entire length of the counter, wlrich have a capacity of 200 kegs of nails. The trim is of Grainart and Douglas Fir finished to produce a color harmony which is very pleasing. This room has a width of approximately 40 feet and a depth

Nezu Long-Bell retoil lumber plant at Ohlahoma City

of 50 feet. The point of first contact- with the customer entering this room is at the order desk near the entrance. Seen aithis desk is what might be mistaken for an ordertaker clerk but that title does not quite cover the case. The man at this desk will gladly take your order, but he

with +CELLized strip oak flooring. The upper portion of the passageway walls are of stippled Marblecote.

Manager Broderson's office is trimmed in gum given a rubbed walnut finish and is truly beautiful. The floor is of the new *CELLized oak blocks laid in the wing or diagonal pattern. The walls which are of stippled Marblecoti of a- gray green background high lighted in gold are strikingly handsome. There are three pivoted ground glass windows which give the manager a view of the entire iustomers' room. Directly across the passageway from the manager's offrce is the entrance to the modernly equipped Accounting Department and vaults. Further along ihe passageway are the rooms for the division manager, Jesse B. -Davis, and of the Architectural Deqartment ivhich is in charge of R. E. Stuart. The architectural service afiorded by Long-Bell at this point is, and has been for many years, a prominent feature of the service to the home builder. Preliminary sketches, finished working plans and material lists are provided. N.othing -is left undone to assist the customer to build satisfactorily according to his requirements. The architectural room is well equipped.

is interested chiefly in seeing that your lumber bill carries the necessary hardware and paint' Deeper in the room is the information desk and switchboard in charge of a soft-voiced operator who will connect you with any of the eighteen telephones that serve the retail plant and the adJoining I-ong-Bell sash and door factory. Other desks are at the rear of the customers' room which has access through a wall recess to the Accounting Department and by pivoted ground glass sash to the manager's office. This room is finished and furnished in good taste and will impress the customer most agreeably.

Reference to the ground plan shown will aid in getting an adequate idea of the size of this plant, its arrangement and convenience of the customers' room, accounting and other offices, yard alleys and stocks. This plan, however, does not show the Long-Bell sash, door and woodwork factory employing about thirty people under the management of Robert A. Finley. This. sash, door and millwork plant which adjoins the new retail plant is one of the largest and best equipped in the Southwest. Besides extensive stocks of sash, doors and millwork they manufacture all special woodwork for which they have call. Three hundred and twenty feet of trackage services both the sash and door house and the retail plant so that lumber, lime, cement and other building material are unloaded direct from the cars.

Executive and accounting offices, architectural room, toilets and wrap room of the retail plant are arranged on either side of a passageway leading back from the center of the customers' room. This passage is floored

The variety of woods and finishes used in the clifferent rooms on interior trim and walls provides the builder a demonstration and display from which he can choose the doo-r patterns, and the kind and style of trim and finish he prerers.

At this time the business of the plant is being handled by about twenty-five persons. The motor equipment in-

Manager L. F. Broderson

frice of R. E. Stuart (richt), Architect

cludes eight trucks, all but one being of the heavy duty type.

Before we leave the offices we should mention that they are equipped with a most modern heating system trnder thermostat control. Gas burning steam boilers automatically maintain the desired temperature in winter. Electric

harmony with the balance of the room. Display window and outdoor sign lights are under automatic time clock control. So no attention need be given to illumination and room temperature.

Anyone at all familiar with Long-Bell management is prepared to find everything about their yards in readiness

Paint Department

fans working back of steam coils force the heated air into all parts of the room. Hot air openings are high up in the wall and cold air openings next to the floor. Electric ceiling and wall fans and ample window ventilation moderate summer temperature. Lighting fixtures are in color

c00s BAY TUMBER CO.

Manufacturers of Douglas Fir and Port Orfond Cedar

Sawmills, Marshfield, Oregon

Distributing Plant Bay Point

Annual Production

2(X),(XX),fiD Feet

GET{ERAL SATES OFFICE Bay Point, Cal.

San

One of the Lunber Alleys for inspection at all times, but though forewarned the lumberman who walks through the alleys at the new Long- Bell plant at- Oklahoma City will add something to his knowledge of lumber shed building and orderlf piling. Stand behind the first 6x6 built-up pbsts in a ro# 136 fe;

SK ILSAW

Electric Hand Saw

The saw you take to the lumber instead of the lumber to the saw.

Built in sizes for all classes of work where a porr. able hand 8aw can be used.

Operates from ordinary light socket. Weight 1O to 26 lbs.

The 10Jb. saw ideal for cuaing veneer. Why not investigate the man placee you can use a SKILSA\V in your business?

Syntron mototless electrio hammers for con. crete drilling and chipping. For erecting machin. ery and remodeling joba.

long and the eye can detect not the slightest fault in alignment, of the forty-three posts. Sight along any long or-short post row in this big-plant and the same surprising accuracy of alignment is noticeable.

One naturally expects new shed framing to look .clean and good, but the L-ong-Bell kiln dried Douglas Fir dimension used to frame these sheds is so straight and good looking that the general impression is that only_ clear, perfeci lumber wai used in lts building. The alleys of generous width are sky-lighted at frequent intervals. There are no dark corners anywhere in the shed and the 7l-watt reflected lights spaced at 3Gfoot intervals over the alleys turn night into day when darkness overtakes the winter working hours. Another advantage of this lighting system is that the night watchman in his rounds can switch on the light and see into every nook and corner of the shed.

The lumber bins are of standard 4 ft. 2 in. by 7 ft. dimensions for the ground floor. Second and third tier bins are of like width, but of less height. Alley bridges placed at convenient intervals clear the alley floor by 12 f.eet. These sheds are thoroughly wind braced. Diagonal bracing over bin roofs is of 2x8 pieces laid horizontally and cairied from alley to alley or to shed wall. Diagonal

A frequently overlooked opportunity in the conduct of lumber yards is the use of the end walls of lumber sheds at alley intersections for the display of yard merchandise. Manager Broderson is preparing to utilize such space to

timbers from roof to bin piers forestall end wracking by wind pressure. These sheds will probably stand straight and plumb as long as they stand at all.

Hardutare Department

display built-up sections of all roofing materials carried in stock and for displays of outside wall sections and of paint and other pickup items. Such fabricated displays help the customer in deciding on the kind and pattern of material he would purchase. Space so used is a year-around salesman adding to volume at little, if any, cost.

Considered part by part or as a whole this retail plant is a source of inspiration to all lumbermen who visit it and yet all this has been accomplished without the extravagant use of money. In fact, it is a most conservative investment. Its excellence then must be accounted for by a half century's retail lumber experience, thorough attention to detail and a desire not only to supply dependable building material but to provide service and facilities in keeping with modern merchandising.

wrLLrAM r. JONES A SOUTHERN CALIFORNTA VISITOR

William I. Jones, Field Engineer with the Trade Extension Department of the West Coast Lumbermen's Association, is doing special work in the Southern California District where he is conferring with the retail lumber dealers. Mr. Jones was initiated into Hoo Hoo at the Los Angeles concatenation on December 10.

Plan of Nezu Plant

This Column of "Wants" and "Don't Wants" is fon

The Fellow Who Wants to Buy The Fellow Who Wants to Sell

THnt ueN wrr-L Nor Drsapii'onlrfuu

Experienced executive is open for connection with high class lumber firm where integrity and ability rvill be appre- ciated. Thoroughly familiar with yard management, ciedits, publicity, salesmanship. Large acquaintance with contragtolq, architects and commercial firms in Los Angeles and vicinity. Will supply addressograph and lists for d-irect mail adverlising if desirLd. Highe-st ieferences, ''Addtess Box C-23O, California Lumber Merchant.

FOR SALE

The services of a lumberman.with ten years' experience in both retail and wholesale in Southern-California. A personal interview is desired. Address Box C-ZD, Califoinia Lumber Merchant.

PAUL MASTERS REPRESENTING SEVERAL NORTHWEST MILLS

Paul Masters, well known Los Angeles lumberman, announces that he is now representing most of the mills on a direct sales basis that formerly sold through the Gaynor- Masters Lumber Co., which concern recently discontinued business. These mills include the Olympic Harbor Lumber Co., Washington Veneer Co. and the Buchanan Lumber Co., Olympia, Wash.; Henry Mill & Lumber Co., Eatonville Lumber Co. and Mountain Lumber Co., Tacoma, Wash.; and the Stimson Mill Co. and Nettleton Lumber Co., Seattle, Wash. He is also receiving shipments from the Walton Lumber Co., Washington Lumber & Spar Co., Stimson Timber Co. and the Tacoma Harbor Lumber Co.

He is using boats for Andrew F. Mahoney, operating the SS Jane Nettleton, SS J. C. Kirkpatrick and SS Brookrngs.

TWO McCORMICK STEAMSHIP COMPANY MEMBERS UNITED IN MATRIMONY

Howard W. Woodruff, Acting District Manager for the McCormick Steamship Company, Los Angeles, and Miss Jean Hildebrand of the same firm, were married at Santa Ana, November 27. Mr. and Mrs. Woodruff will go to Portland, after the first of the year, on their honeymoon.

W. S. ALLPORT LOS ANGELES VISITOR

, W, S.Allport, Hardwood Supervisor of the Long-Bell Lumber Company, Kansas City, recently spent several days in Los Angeles.

Y,1/ANTED

Youn-g-m-an as Assistant Manager retail lumber yard, town .of 3000 people in fruit growing district. State- age, experience and salary expected. Givi references. Healdsburg Lumber Company, Healdsburg, Calif.

FOR SALE

3 HEAVY ROLLER LUMBER WAGONS. IN GOOD CoNDTTION. EQUIPPED AS TRAILERS. +IN. STEEL TIRES. HEAVY AXLE. WILL BE SOLD TO HIGHEST OFF.ER BEFORE JANUARY t. BOYD MILL & L.IUMBER CO. SANTA BARBARA, CALIF.

A. DERNIER

A. Dernier, a well known resident of Los Angeles, diid at his home on Wednesday evening, December 5. Funeral services were held at The Little Church of the Flowers, Glendale, on Friday afternoon, December 7, Mr. Dernier was the father of Eda and Floyd Dernier of the Lumbermen's Service Association.

MORRIS JONES AND FRED BURT VrSIT LOS ANGELES

_ Morris Jor-el President of the Jones I-umber Company, Portland, and Fred Burt, Sales Manager of the same firm, have returned to headquarters after spending several days in Los Angeles.

ARIZONA LUMBERMEN VISIT LOS ANGELES

Joe Halstead, Joe Tardy and Jack Halloran of Phoenix, Arizona, were recent Los Angeles visitors where they spent a few days looking over lumber conditions and calling on the lumber trade.

ARIZONA HOO HOO OFFICERS REAPPOINTED

Supreme Custocatian Chas. G. Bird of Stockton, Calif., has annoqnced the reappointment of the following Hoo Hoo officers for Arizona: State Counselor, N. H. Huey of Phoenix; Vicegerent Snark for the Valley District, F. W. Pool of Phoenix; Vicegerent Snark for the Border District, A. W. Stacy of Douglas; Vicegerent Snark of the Tucson District, W. A. Lamprey; Vicegerent Snark for the Yuma District, L. H. DeMund of Yuma.

(The Cleafing Houee)

' The Fellow Who Wants to Hire

The Fellow Who Wants to Be Hired

Love, a tttstt feverr_ a bad liver, a swallow of tobacco juice, or a sock in the jaw*all make the world go round.

f f OME buyers who once I Ibousht in the darft are more inclined today to want to know what kind of lumber, what kind of workmanship, is within the walls of a home. And they areright! a a E Thistrade' mark is acceptable assurance that the lumber in the walls and foors has been accurately manufactured, properly seasoned, and is ilurable. a |F a Dealerswho sell this satisfaction and builders who make a sales point of this assurance are building steadily increasing sales.

The Long,Bell Lumber Company

R. A. Long Bldg. Kansas City, Mo. Ltmbqmea since 1875

Douglar Fit Lumber, Timbers, Door and Window Frames, Trimpak; Westetn Hemlock Lumber; Westero Red

Cedar Siding and Shingles; Southem

Pine Lumber and Timbers; Southetn

Hatdwood Lumber and Timbers; Oak

Flooring' *CELLized Oak Flooting Strips'

*CELLired Oak Floor Planks, *CELI;

ized Oak Floor Blocks; California

White Pinc Lumber, Sash and Doots, Box Shooks; Creosoted Lumber, Tim. bers, Pocu, Poleg, Tiee, Guard.Rail Posts, Piling.

TYear'er l)ouhle Tah-Loek

Shingles Are Sales Builders

Beeanrs e the:J give your eustormer IDOUBLE proteetion for his home at a LOWDR eost . beeause they make an interesting and distinetive pattern ... because they eorne in a wide range of natural eolors flrld beeause they are WBAVDR shingles, they are easier to sell.

WEAVER.HENRY MFG. CO"

3275 EAST SI.AUSON AVENUE

LOS ANGELES, CALIF.