The California Lumber Merchant - March 1925

In This Issue

Millwork Institute of California Quarterly Meeting

'Western Planing Mill & Woodworking Association, Annual

Joint Meeting, Central Valley, Sacramento Valley, San Joaquin Valley Clubs

'Western Retail Lumbermen's Association.

Annual

Pacific Coast Hardwood Dealerg' Association, Quarterly Meeting

Califirnia WHITE FIRJmilLseasoned

softwood

of STRUCTURAT USETULNESS

Grayishwhite in color,light inweight,soft and uniform of texture, and with very moderate shrinkage, California White Fir, in many of its mechanical properties, com, pares closely with Sitka Spruce and Eastern Hemlock. The U. S. Forest Products Laboratory places White Fir in the same class with airplane spruce in weight. In strength as beam or post, in hardness and stiffness, it is classified with spruce and hemlock. It has much the same shrinkage as hemlock, and slightly less than spruce.

Because of its classification by government tests with spruce (the wood used for airplane construction during the war), White Fir is given a very favorable position as a construction lumber.

Supply dnd Produttio

The present stand of California White Fir is estimated at ybillionfeet. The annual cut is now z:y million feet, or, at the present cutting rate the available supply should last for well over two centuries.

Advantdges in Use

Rapid, efficient construc, tion workis materially aided by thelightweight of White Fir, and by the ease with whichit is cut and handled. Seasoned and dressed at the sawmill, this wood rcaches

California V/hite Fir glows in the mountain

Tone thtoughout the California Pine region. It is abun dcnt in the main timber beh of the Sierra Nevadas, at altitudes of z5oo to Sooo fect.

the buyer clean and srnooth. Seasoning at the mill elim, inates loss by dealers from defects which develop during seasoning. Mill.seasoned White Fir cuts transpor, tation cost to the dealer's yard and saves him piling space. And it absolutely eliminates the danger of putting green lumber into construction work. Dressing at the mill after the wood has been seasoned contributes another direCt advantage to the buyer and user. For example, framing lumber that has been dressed a.,h ile gr een requires more work by carpenters to secure level floors, and walls of uniform thickness. Floor joists dressed while green and then seasoned often vary from one,quarter to one, half inch in width. Unless the carpenter shims up or notches down joists of different widt6s, a wavy floor will result. Mill,seasoned, mill-dressed, California White Fir eliminates these dangers-and materially increases rapid and accurate construCtion.

California White Fir Grades

Catifornia WHITE €'SUGARPINE

California White Fir is graded under the specifications of the California White U Suger Pine Manufacrurers Association, whi ch conform closely to AurnrcaN Luu, srn SraNoanos. Sawmill graders are instructed by an cfi cient corps of Association inspectors who continually visit among all mills, main, taining a high degree of uniformi:y in the product.

Dry kilns play an importdnt part in prepdring Cqlifornia V hite Fir for best use.

A +uell-drained, open yard in which California Whitz Fir is seasoned.

FLooRs that must stand wear

-1hs constaht use to which sihaol floors are sub' jected rnakes the selection of high grade flooring irnperative.

In the Jefferson High School, Mr. B. D. Kronnick, the fooring contractor, chose Jefferson

Cobbs and Mitchell's Maple Flooring

because of its splendid quality and evenness of manufacture.

You can always depend on cobbs and Mitchell's fooring for which -we are distributors. e".t-v-i*a*ood -u., k.tor". them and theii product. We have arnple on hand stocks at all times'

For Upson Board phone HUmbolt 3695

As Southern california distributors of the famed Upson Board, we can supply your requirements in any quantity'

Ample stocks on hand of Upson Fibre-Tile, Upson SuperSurface Board and the regular Upson Board'

Complete information on uses, prices and deliveries of any of these boards on request.

Hish School, Los Angclcs

How Lumber Looks

A decidedly more optimistic tone has crept into the minds and conversation of the lumbermen of the state, induced by a number of recent happenings, all pointing to better market conditions.

The cwtailment at the Fir mills is now genera! and a prominent Portland lumberman is quoted as raying that the outlook is very bright, from the mill standpoint.

An analysis made by Carl Crow, of Portland, shows that out or fifty-eight mills in Oregon, twenty-seven are on a five-day schedule, but fifteen are working six days, ud the balance are either down or are working h"lf time or Iess.

Of one hundred and twenty-one Washington mills, twenty-seven are working six days, seventy-nine have cut to five, and the balance are working less.

A telegram from San Francisco, the morning of the 27th, said: "The Douglas Fir mills are holding firm, market is stronger than last week and the demand continues about tbe same. Good volume of inquiries reported. The Redwood prices are firm with the Northern California demand fair and not so active in the south. .A,ll indications are for early improvement. California Pine demand continues satisfactory.t'

The docks at San Pedro have been cleaned out of about thirty per cent of the stock that was piled up, unsold, two weeks ago.' February will be the lowest month for shipments into Southern California, for some time. To the night of the 27th less than ninety million feet had been reported, on sixty-five carriers.

The building permits at Los Angeles for February will top ten million dollars.

Buying in Sduthern California has been no more active in the last two weeks than it has been since the first of the year. Prices fell off sornewhat just after the fifteenth of last month, but are tending the other way now.

The Fir mills in their last report to the West CoaEt Lumbermen's Association, show a week's cut of 95 million feet and sales of 93 million. Their unfilled rail orders total five thousand cars.

PORTLAND, FEB. 25 (Telegram)

R. B. Allen, Secretary of West Coast Lumbermen's Association, states that the West Coast mills manufactured eight and one-half billion feet in 1924 and sold it at an average net loss of forty-five cents per thousand feet.

C. '\ry'. Pinkerton Makes Appeal on State Bills

C. W. Pinkerton, President of the State Retail Lumber_ men's Association, and very active in the u,ork that is being dnne b-y lht retailers o{ the state, for ana aga;nsi some of the legislation that has been proposed at Sacra_ mento, communicated u'ith "The Californii Lumber Merchant" on last Fridav. as follorvs: "Gentlemen:

"Assembly Bill No. 581 and Senate Bill No. 643. are practically duplicate bills, designed to repeal the teeth of !!9 present Mechanics Lien Law, while Assembly Bill No. 585 and Senate Bill No. 642 are an attempt to add nerv

sections to the present law, and are so indefinite and am_ biguous in n'ording as to make them almost nonunderstandable.

"\AIe have been informed that these bills are backed by the Sta.te Highway Commission, and are aimed particularly at public work.

"We appeal to the lumbermen of the state to communicate.with their Representatives, urging support in prevent- tng the passing of these bills.

"C. \M. Pinkerton."

HE SYNOTYM FOR TUMBER ETTI.ETO }IILLS PUGET SOU]ID IS THE SV TONYM FOR LUMEER OF

Uniformly excellent grades delivered in any quantity in accordance with the buyer's request'

It implies:

1. Satisfactory performance of Contracts'

2. Courteous Treatment-

3. Prices Consistent with the Market'

General Ofrces

Seattle, U. S. A.

Southern Sales Office: 729 Bank of Italy Bldg., Los Angeles, Calif.

The Modern Luncheon CIub and Modern Business

Bg

Jacft Dionne

We often hear the question asked nowadays, in our cities that are large enough to support luncheon clubs,-"Aren't there too many of these business lunch&itlrlb"?" , I,.person-al-ly, am- strongly and enthusiastically a believer in these U.r"itr"r, men,s luncheon clubs, and a great admirer of the things that this modern movement has done for modern business. The THEoRY of the thini i" "ot-oiry p;";ai""i;ruiueautitur.

of course, Iuncheon clubs, like many other m-odern things, may be overdone. rn many small cities club after club comis in, until it becomes a matter of survival of the 6ttest, and some of th-em have to go, because there isn't enough service for them all to perforrn- No doubt that in mdny*'towns, there ARE too many clubs. Whenever you find a club that keeps eternaily lcrambling for -"-U"t.trip and for attendance, that Club has ceased to 6e a benefii, and should go.

But that doesn't militate against the tteai value of this new movement when used intelligently and in moderation

For business luncheon clubs have been an undisguised blessing to modern business. They have been a means of educatio" to it"nusin-essrnen-alonglinesof direnecessity. They have been the m.e3ns of spreadinglhu a"iociation, -ttre "3-of"t"tio",-irre all-tor- one-one-for-all idea in cities, that is neede? to make modern business,'anJ t; b"iia modern cities.

The first and fundamental defense of the luncheon club is the fact that men who meet together,. eat toge_l\r, talk, laugh, sing, and.visit together-, do NOf ;;;;;t;"d defame one another; do NOT go back-to the# business wlth any idea in fiieir hJads of usinpr

lusin.ess..practicJtoward trrose ottrer fellows; a" r{of c""ty-u""t-1. il"i; ";;;: or omces wrth them anything-but a softened spirit toward the gang ihey just visited with. Animation, good chelr, an"d enthusi""* "t" very tangibte aid fit""ti"ii""sfi of mod- ern business. Men find them at their lunch"or, 6l,rbs.- Mutual iooa witt atta appr""ia- tion between business men is lecessary to the welfare of busineis i" a citv, and to the business tranquillitv of the pEopLE oi ttl city, and ;*h-;hi;F;;;-"#;d";ed, and fostered, and ibsorbed at lunchuo" "f"U..

.-T.HESP things are the primary facts that make the modern business luncheon clubs vrtal needs in business. There are many, many lesser and secondary services that these. clubs perform for business men and foi businiss.

These clubs have taught business men to stand on their feet and speak their minds freely -to one another, wilhout embarrassment, thus bringinl auo"ian;--"il;; of busi- ness ideas and business confidences and e*p"ti"r,ce" ttraiwe-re never previousf possible.

They haw-e given business men a better ippreciatioo ot atta-i;;U;-;;;''tJ t.k" " greater -pride in, their own business. The inan who says: "l tefiu""ttt lii classifica- tion in this club," takes it upon himself to see that his business in life is held up in the best-possible wav before these other uusiness-me",."a i"-itvi"g t" p"i"tti"'ulrii""" rot- ward, he exalts it in his _own mind, and creates within himself an instinctive ambition to make his business as fine as he wants these others to think it is.

All of which works for progress. It all work. i" " "it"ru. You make a man iealous in the defense of his own buiinJss, and you cause him instincti;el; i"'iirillri i'iat busi- ness. And as he build: the business, ind establishes it on a bettlr pl";;;hysical, mor- al, or mental-the business takes him right-along witrr ii, rnati"j rri'"" iigi"i ""a better business man' so the cycle is complete, -and the"utg" oi iiie tuncrreon club has caused him and his business to grow together.

That this IS the effect bf the slrong luncheon clubs, let no fair-minded man doubt.

When I visit a lumberman, r am i*ay-s delighted'wttl" r air"over thai rre is-not orrty a- memler, but an enthusiastic member, of ttte lincheon "lt.b o, clubs to which he should ,rtghtfutty belonga -Because then f know that he has a better competition always before nlm than the selfish and narrow competition of his lumber competitor; that he "is trying to keep HIS business right up in the march of progt""r *ittr trre fivest men in other lines of business in his town.

And THAT beats a n-ar-row_ competition with other lumbermen a thousand ways.

Join your- Iuncheon clubs, Mr. Lumberman ! Be a REAL member, catch the spirit that they engender, and you will soon find it refected in the prosperity'a"a "a""""[ment of your business.

-1 IF YOU H^AVEN'T

CHAS. R. McC0RMICK o 1\A, & UU.

Lf" fgry" lqlY{ryry

tried a car of Weyerhaeuserts famous end matched, trade-marked Hemlock fooring you have not yet discovered what really wonderful softwood fooring is.

It would be a pleasure to send You a sample car today. Youtll never regret the purchase.

Chas. R. McCormick l& Co-

Hardwood Men In convention

D. J. Cahill Elected President

The Semi-annual Convention of the pacific Coast Hard_ wood Dealers Association was held at the Hotel Del Monte on February 13th and l4th with a full attenclance of mem_ bers from Coast Cities, San Diego to Vancouver.

The first session was devoteJ to reports of Committees and discussion of matters of interest to the Hardrvood dis- tributing and consuming industries of the pacific Coast.

The Presidelt, C. H.-White, White Brothers, S"" f,r""_ cisco, after welcoming the delegates, made a comprehensive report on the activities of the Association during the first year of its existence, and expressed his satisfaition ancl pleasure w'ith the work accomplished.

The outstanding achieve?nent of the Association is the securing of resident licensed inspectors of the National Hardwood Lumber Association ut S"., Francisco ancl Los Angeles, with the promise of the extension of this service to other Coast Cities as conditions warrant.

T.f,. qy.:Jion of joint action in advertising the clesir- ability of Hardwoods in dwellings, both from" the stand- point of beauty and- practical lalrie for sales purposes. was discussed, and an illrrrninating report was made on the suc_ cess of the joint advertising campaign carried on by the Los Angeles Hardwood Dea-iers.

Mr. D. J. Cahill of the Western Harclwood Lumller Con.r_ pany, Los Angeles, reported that the Committee on aclver_ tising was working with the n{ill Work Institute of Cali_ fornia on a Guide for Architects and Contractors to con_ tain detailed, accrlrate information on mill rvork arrcl lumber

Important Factors in Buying

for interior finish with particular reference to Harclwoods. In the afternoon the first round of the Golf Tourn"-".rt was played.

^ The.Saturday session was devoted to further reports of Committees and the discussion of the future policiei of the Association, after which the Convention proceeded to the election of officers for the ensuing year, with the following results :

_ President, D. J. Cahill, Western Harhwood Lurnber Co., Los Angeles.

Vice Pres., J. Fyfe-Smith, J. Fyfe-Smith Co., Ltd., Van_ couver.

^ Secy.-Treas., H. W. Swafiord, E. J. Stanton & Son, Los Angeles.

Regional Directors:

^Jerry Sullivan, Jr., Sullivan Hardwood Lumber Co., San Diego.

y _P. S9.oIr".,_W.. E. Cooper Lullber Co., Los Angeles.

C. H. White, White Bros-., San Francrsco.

B. E. Bryan, Strable Hardwood Co., Oakland.

E. E. Hall, Nicolai-Neppach Co., Portland.

Q. A. Johnson, D. A. johnson & Sons, Seattle. Norman Sorvers, J. Fyfe-Smith Co., I-td., Vancouver. Saturday afternoon the final contest in the Golf Tournament u'as staged.

The golf play brought out the best of the hardwood talent (Continued on Page 10.)

JOHN G. McINTOSH, C. P. A. c. s. cowAN, C. P. A-

Government ExPerts SaY That Redwood Shrinks VerY Little

Member Mills:

Albion Lumber ComPanY

Caspar Lumber ComPanY

Dolbeer & Carson Lumber Co.

Glen Blair Redwood Co.

Hammond Lumber ComPanY

J. R. Hantfy ComPanY

Hobbs, Wall & ComPanY

Holmes Eureka Lumber Co'

Little River Redwood Co.

Mendoclno Lumber Co.

Northwestern Redwood Co.

Redwood Manufacturers Co.

The Pacific Lumber Co.

Unlon Lumber ComPanY

The U. S. Forest Products Laboratory, Madison, \,Visconsin, gives California Redwood an exiellent ranking on shrinkage as comDared to other woods commoniy used on the Pacific Coast'

Translating tl-re Government descriptive terms into figures (1 meaning very small) the comDarison follows :

California Redrvood

Sugar Pine..

Cal-ifornia White Pine. '

White Fir (Mountain Pine)

Douglas Fir (Oregon Pine)

Western Hemlock.

Sitka Spruce.....

So Redv'ood is an ideal u'ood

for exterior trim. Joints-either mitred or butted-"staY Put." This fact makes Redwood standard for mouldings, trim and all mill-work, windows and doors, panels and wainscoting, siding.of all sizes and Patterns, screens, lncubators and brooders, refrigerators, ice cream cabinets, etc.

In addition, Redwood stands high among all woods in durability; it is strong; works easilY and with a minimum o{ waste; and is remarkablY reasonable in cost.

You'Il build customer satisfaction by selling Redwood.

Redwood Danelled Living Room' Theta Delta Chi- Fraternity House, Berkeley. William C. Havs. San Francisco Architect. Here is a severe test of Redwood' Shrinkaee would be serious' Yet it does not sfirink even around this firePlace'

(Continued frorn Page 8.)

of the Pacific Coast ancl the contest rvas exciting in it entirety. Practically everv nelnber in attendancJ at the convention donned his. "plus-fours" and graltbed a mashie, in the_ hopes of rvinning one of th; tw; beautiful silr-ei cups that had been furnished b1, the Association.

Clarence Bonnoff took fir1t lionors, rvinning lorv net in C_lass A, ancl no other than Bob Taenzer, of tie American I{g$*oga C.9rylanr, Los Angeles,. carried otr the t;"tht In Llass .8. It is understood that Bob rvas dotvn three hole.s at the turn, but rvith a series of snappy sensational ,.sevens" and ''eight,s," he had his opponerrt'bested for the 36 h;l;, on the 30th tee.

L. H. Stanton. of E. J. _stanton & Son, Los Angeles, lvas rrlnner-rlp in Class A, ancl George H. Brorvn, StraLle Harcl_ vvo^od Company. held the same-honor in the B class.

One .of the lrigh lights of this terrific contest rvas the strategrc move rnade by J. E. (Ted) Higgins, Jr., of San Francisco. The tournarner.rt n'as helcl on"tie ve"ry'difficult Pebble Beach course, .made doubly famous by tire sporty thirteenth hole, 'rvhere it is necessaiy to ca..y u .lri"" o'.ro... a wide ravine. It is reported that Tecl, after vainly truinn with trvelve perfectly good balrs to negotiate the feai. piiL"i gp-his thirteenth l>all. and nracle thJcarry, (u.ith the ball in his pocket).

George lI. Brorvn also hacl trouble at this location. rrror._ ing his_Waterloo, and. ruining l.ris chances for the cupl To this hole, he rvas leading in elass Il.

,The players tvere honored by the presence of a nurnber of the nation's most fam_ous tl'omen golfers, this being the date of the Pebble Beach National Women;s Tournari-rent. Hank Srvafford claims that this event r.vas arrangecl at this time, in honor of the Coast's most famous lnmb"ernren.

THE BANQUET

^ A very enjol'able..Stag Dinner rvas held in the evening. A nu'rlter of very illuminati'g addresses *,ere hearcl, fronr

D. J. CAHILL

New President

rlifferent members of the Association, and the victors in the golf tournament were presented wittr their cups.

, J..l.,Hjg.Sins u'as one-of the speakers, making a decicle<I hrt wrth hrs ever-ready flow of wit, some of it e-xpended at the exp_ense of some oi the other hardrvood gentlemen Dres_ ..nt. His subject was "Development of the-Harj;;;e Ir_ dustry on the Pacific Coast.,' Various remarks asicle from the serious, concerning the Covered Wagon, and other mat_ ters, kept his audience laughing througEoui the speech. The Convention was formally closedat the conilusion of this event.

va'couver-Nor*"n

so**ll"ilTi?.-rrith

co.

-,1-:l-rjl.,;?,. A. Johnson, D. A: Joh,rsori' 8c S""r; F. O. Ehrlich, lalrrlrcn--rlarrlsol'l L o. Portland-E. E. Hall, Nicolai-Neppacl.r Co.; p. J. Ahern, Emer_ son Hardwood Co.

^ Oakland-Geo. H. Brown, Strable Harclwood Co.; B. E. Bryan" Strable Hardwood Co.

,_9an Fra-ncisco-C. H. W-hite, White Bros.;J. E. Higgins, Jr., J. E: Hisgins Lumber Co.; Wm.'Davis, 5i"i.'i.f".a*;d -b;.;' "S;

..LAGNIAPPE''

(Pronounced LAN-YAP)

No longer does the baker give You an extra roll, over and above your dozen. No more does the butcher throw in a bone for the dog, rnrith your order.

"Them days are gone forever," as the slang saying goes.

But there is still to be had in business something that the French in New orleans call"Lagniappe"something extra.

We have many lumber yards on our list who send us their orders often. Why?

Because of that extra something we always give them; not more goods than they-order or higher grades than we .grL. to deliver; but more personal attention, personal service, more of the spirit of to-operation and interest than ii usually given. This is our "Lagniappe.

Convention "Bumped" Thin Shingles

By Jack

, If there was any. doubt in the minds of thin shingles as to how they stand in the Middle West and SouthweJt with the retail lumber dealers, those doubts should have been thoroughly and utterly removed in Tanuary. when thev discussed shingles at the annuar convintion oi ttt. Soutli- western Lumbermen's Association at Oklahoma Citv. They were all "agin' 'em" and were frank to say .;. N;i a word was spoken in their behalf.

. And there were quite.a number of good shingle manu- facturers in the hall to hear the remarks that raiere made, and they came away more convinced than ever before thai the.thin shingle as a roof covering is doomed, and frankly said so.

The California Lumber Merchant desires to call the direct and specific attention of the shingle men to the fact that in the past 18 months wooden shingles have staged the best "come back" of their long historyl In our opinTon the. standing of Red Cedar ShinglEs with ihe building trade and the lumber trade of the nation is better than it his ever been, and this is due to just one thing and that thine un_ questionably and undoubtedly is sim]plv the rapidl? ln_ creased use of better shingles. That's- tlre whole^ stoiy in a nutshell, and the man who doubts it doesn't ..know- his groceries," in the language of the street.

The lumber dealers are universally discovering that when they correctly and honestly and intelligently jemonstrate to the prospective user the comparatiie iOSf u"a it. co.mparative VALUE of these thin shingles as compared with and contrasted with better shineles] nine out of t.r, customers -will buy the better roof every time. And be_ cause hundreds upon hundreds of dealeis are doing this,

When You Bug

"Philippine Mahogany"

Dionne

and.thousands upon thousands of buyers are, as a result, getting much better wooden shingle ioofs than they were getting a couple of years ago, the public opinion of wooden roofs. has been constantly improving.

And write it down in your note book and burn it into the front of your consciousness that every time a better shingle roof is sold in a town, public opinion of wooden roofs has been raised in that town, and [he welfare of the Red Cedar Shingle industry has been enhanced NATIONALLY.

The chances are that the membership of every other progressive retail lumber association in the country feels about the thin shingle proposition just as the members of the Southwestern expressed themselves as feeling.

The sale of thin shingles for side walls may be all right, but_as long as they are made and sold and kept in stock-by d.eale_rs. they will be sold for roofing, the heat of competi- tion b-eing to blame for that fact generally, and the shihgle manufacturer who announces to the trade that no lon{er will he manufacture the thin shingle is giving his industry a boost for the better, and the more that takes that actioil the merrier.

The California Lumber Merchant has been telling the trade the truth about thin shingles in its special editorials on the subject, and is proud of it. It believes in wooden shingles, has worked hard for wooden shingles, and believes conscientiously that the one great thing that the wooden shingle industry needs is to entirely quit making a shingle thinner than five to two.

And if that be treason, we have been treasonable these manv vears.

Majesric rrission

$fi$ffi ffiTir

Ir7-weaver

There's the story in prim' er language. No more needless duplicati eight standardized roofings that meet exactly every requrrement.

Mr. Hoover has been preaching elimination of waste. 'Weaver did it. It means more money for you.

Californians at Western Retail Annual

The follorving Californians .ivere registered at the Annual meeting of the Western Retail Lumbermen's Association, Seattle, last month:

B. J. Williams, Paraffine Companies, San Francisco.

E. L. Holland, Paraffine ComDanies. San Francisco.

J- M. I iving'stone, Paraffine Cornpanies, San Francisco.

rvv. S. Wells, Upson Company, San Francisco.

P. NI. Nosbryhm, Rio Linda.

UNLOADS RECORD CARGO

The Steamer "Coos Bay" or.vned by the Coos Bay Lumber Company, and recently put into service from -I\{arshfield to Southern California, made a record at San Pedro when she arrived at that port on the 21st of February carrying .2,87.2,Ufi feet. This is said to be the largesi carg_o ^of lumber ever to have arrived at this port.

While making records, she also establisheh a mark to shoot at, in unloading this tremendous amount of stock in the short time of tt'enty-eight hours.

EXETER LUMBER COMPANY SOLD

C. L. Burnett, operating the C. L. Burnett Lumber Company, at Exeter, and Mr. O. W. Carr, a banker of the same city, have purchased the yard and stock of the Exeter Lumber Company, operated for years by Mr. C. Kimball Crane.

The_ yard_will be consolidated with the original plant owned by Mr. Burnett, and the institution wilf be knorvn as the Burnett-Carr Lumber Company.

Mr. Crane will retire from the lumber business, devoting his entire time to the various ranch properties that he owns in the valley.

There is one other yard at Exeter, the W. R. Spaulding Lumber Company.

NEW MILL

Cottage Grove, Ore.-A sat'mill with a 100,000 capacity and a railway_to the timber five miles west of the city wiil be constructed during the coming year by J. H. Chambers, rvho has added 56,00d,000 feet of'glv;inment timber to his former ho.ldings of 100,000,@0 feet arljoining. The gov- ernment timber must be cut rvithin ten years.

CHASES GLOOM

"Enclosed find our check for $2.00 covering another trvelve months insurance against "Old Man'Gloom." Sonoma Valley Lumber Co.

POLITICAL FREEDOM

A nation still, the rulers and the ruled. Some sense of drrty. something of a faith, Some reverence for the laws ourselves have made. Some patient force to change them tvhen rve will, Some civic manhood firm against the crowd

Portland, Feb. 18.-At a special acljourned meeting of trustees of the West Coast Lumbermen's Associi.tion "held here today, E. D. Kingsley, president of the West Oregon l- umbe-r -Company, Linnton, Oregon, was elected prEsi- dent of the Association for L925. -

Mr. Kingsley has been a lumber manufacturer for nearly a. quarter. of a century in this district, and was formerly vi.ce preside_nt _gf the- association. It'is a high personil tribute to, Mr. Kingsley..that his election to thJprisidency should take place a1 a -time when he was not on the boarcl ot trustees.

The other officers for 1925 are as follows: C. D. Johnson, vice president; James H. Prentice, Bellinghamj Wash., vi_ce president; J. E. Manley, Tacoma, treasurer, and R. B. Allen, secretary-manager.

'We

SUCCCSS

was instantaneous.

After our 6rst announce' ment regarding this suPerior piece of built-in furniture (manufactured and distributed exclusivelY bY us), live dealers throughout Southern California quickly evidenced their interest.

The Anderson Disappearins Breakfart Set has many advantages over any other set yet Put on the rnarket. It b light, eadly inrtalled, economicd in cost, ir ttfool proofrtt and yieldr a good margin of profit to the retail dealer.

ANDit is sold onlY through the retailer.

Let us exPlain our merchandising plan, how you can materially add to your raler with thir line.

Anderson Disappearing Breakfast Set

U. S. Patent and Others Pen'ding

J. GLASSON PLANING MILL

"ntanufacturers of doors, sask and interior uoodworh of eaery description from atr'y hind of wood required"

BILL AITKEN VISITS CALIFORNIA

Bill Aitken, Glasgow, Scotland, is a California visitor and is a guest at the home of Mr. and Mrs. Frank Trower. Mr. Aitken is a relative of Mrs. Trower. He has been touring the United States for the past several months, and after a month's visit in the Bay -District, he plans or, ,.- turning home. He was a guest of Frank Trower at the 'meeting of Hoo-Hoo Club No. 9 on Febru arv IZ. and also accomp-anied him to Stockton to attend the joinf Lumber_ men's Meeting on February 14.

TARGE FUND RAISED FOR SAVING REDWOODS

The fines!.examples of redwood forest in the world, the wonderful Dyerville and Bull Creek Flats in Humboldt County, rvill be preserved as a part of the State park system rt plans just announced by the Save the Redwoods L'easue .can be carried out. The League has informed the Bo?rd

phonc

of Supervisors of Humboldt County that it has raised funds in excess of three-quarters of a million dollars, with which tg lul the Norlh and South Dyerville Flats and a portion of B'ull Creek Flat. With the assistance of the Humbotdt officials, it is expected that negotiations will be carried on with the owners of this timber, and that (upon payment of a fair price for it) the groves can be purchaled and deeded to the State as public parks.

LUMBER CUT LIKELY RECORD

Longvierv, Wash., Feb. 16.-,4. probable new world's record in number of feet of lumber cut in one eight-hour shift was established at the Long-Bell mill Tuesday, when 496 logs, totaling 577,965 feet of lumber, were cut by the night shift, it became known today. This is an average of more than 72,0N feet an hour.

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MY FAVORITE STORIES

Age

not guaranteed-Some

Knots or Minie Balls

The other day I saw a picture in a magazine by E. L. Bruce company, of a piece of oak flooring with a lead bullet imbedded in it. The bullet had been in the heart of the tree, and there the saws found it.

And it reminded me of a dear old story that a drawlingSouthern-Accent friend of mine in Nashville loves to tell. He says that an old hardwood manufacturer near Memphis, imported a hardwood inspector from Indiana to handle the shipments at his mill. He went out to watch the new man inspect a load of oak that was going into a car, and found that the inspector had set out a dozen or more boards, not

CONGRATULATIONS FRED

Fred Roth, Sales Manager, J. H. McCallum, San Francisco, has been wearing a smile that won't corne off the past two weeks and has been the recipient of manv congratulations from his lumbermen friends. A fine ba6v bov arrived at his home on February 18. Fred states tfraf nlri. Roth and the future young lumber king are doing nicely.

allowing them to be loaded. The boss approaches and looks them over, and inquires what they have been culled for. The inspector pointed to some strange-looking spots. in each of these boards, and replied that he culled them for those knots, remarking at the same time that they were the funniest looking knots he had ever seen in oak lumber.

The old lumberman looked at him with much disdain. "Son," he said, "them ain't lsrots. Them's minie balls. We cut this timber on the ground where they fought the battle of Stone's Landing, where we buried three thousand of you damned Yankees. Put them boards into the car."

And they went in.

NORRIS K. WENTWORTH VISITS SAN FRANCISCO

Norris K. Wentrvorth, Bay City, N{ichigan, has been a recent visitor in San Francisco where he spent two weeks on business matters. Mr. Norris is associated with Ross & Wentworth, extensive lumber operators and manufacturers, at Bay City, Michigan.

Hits the Bullseye Every Time

We have excellent stocks of lumber always on hand and our prices are right. When you order from us, you get the best and get it when you want it every time.

By

I lack Dionne have told for 2O years-Some less.

Milt Work Institute of California in Quaiterly Meeting at Los Angeles

The Quarterly IVleeting of the l\{ilhvork Institute of California was held on February 19th and 20th, at the Clark Hotel, Los Angeles, rvith a record attendance, and bringing a host of instructir.e discussion and information to tl.re assembled delegates.

This meeting was held at the close of the Annual Meeting of the Western Planing N{ill and Woodworking Association, held the day before.

President Harry E. Gaetjen, San Francisco, called the meeting to order, with fitting remarks of welcome to the great number of members in attendance.

After the report of the Managing Director, H. T. Didesch, Mr. D. N. Edwards, of Oakland, spoke on "An Institute Insignia." Lantern slides of the proposed shield were shown, and Mr. Edrvards gave an interesting outline of the research work that had been done, in order to evolve a proper insignia for the mill'rvork industry.

It was proposed that this shield be adopted by the Institute, that the members display it on their stationery, trucks, in their windows and that they use stickers showing the insignia, on every piece of rvork that is turned out by them.

After lengthy discussion, Mr. Edrvards' suggestions were adopted, and the shield, as shown herewith, was made the official emblem of the Millq'ork Institute.

Col. W. J. Sutphen, of Hammel, Sutphen & Company, Los Angeles, addressed the meeting on "A Group Advertising Plan."

He offered a comprehensive campaign, by districts, whereby the millwork ,industry could present their materials to the buying public through newspapers throughout California, and by the use of various trade journals. He also had a plan of other display publicity matter, wagon signs, etc. The report was made in detail as to costs, etc., and it was referred to a committee for action.

E. R. Maule, Los Angeles, was called on for a report for the Cost Finding Committee.

"Gentlemen, after a committee meeting at luncheon, I am rather in a haze as just how to make a report for the Cost Finding Committee. We had many suggestions to offer as to how to obtain better results from your committee than has been obtained in the past and I am afraid that it finally evolves on the question of who in our organization is desirous of doing a tremendous'lot of missionary work. I think that is the answer of the Cost Finding Committee. That this work can be done there is no question. Why? Because it has been done in Los Angeles. But how it is going to be done all over the state of Califoinia can only be answered by you gentlemen and no one else. Cost finding is a thing that must be done by the individual and nobody can do it for you. They can merely assist you in doing it. Now we can do two things. One is, each one take care of his costs as we have been taking care of them in the past and the other is to start to work, not your committee, but you, in real cost finding efforts.

"About two years ago Mr. Niclas came to Los Angeles and has been in this city continuously at work since that time installing the Millwork Cost Bureau of Chicago standard cost-finding system. I can only suggest that as a preliminary the various districts interest themselves in the installation of the standard cost-finding system, and with that part of cost-finding done, and it must be the first part done, then to start compiling records as the Los Angeles mills are now doing."

"Perhaps the most constructive opinion offered at the committee meeting was made by Mr. Nicholson (and by the way, whenever a man ofiers a constructive opinion that means he is elected to a committee) which was that we all work towards obtaining schedule pricing in business. But, real schedule pricing is in a great extent dependent upon the installation of standard cost-finding systems, for it is utterly impossible for any two plans to compare the individual costs of their products unless the overheads are distributed in a similar way in both plants. The most essential thing to do, if we are going to have any cost-finding work done, is to install uniform cost systems.

"A year or so ago there was issued in Los Angeles, scheduled millwork prices, and I venture to say that all of the larger mills, at any rate in Los Angeles, are utilizing those schedule prices in their daily estimating of plan work. At our office we estimate let us say $500,000 worth of full mill bids a month. I am not sure of the figures. I can't tell you what it costs us to do that work, because we have no plan estimator in our employ, that is, a man taking the items from the plan and estimating them. That work is all done in Mr. Clynick's Listing Bureau where the items are taken off the plans by experts and schedule prices applied to each article. Now since that schedule price is thoroughly understood by us, we divide it into its component parts; our cost department applies a discount to those schedule prices, which as found by our factory costs, are discounted from the list or schedule price applied by Mr. Clynick's office. I venture to say that the average time consumed in estimating the prices in our office on a $25,000 mill bid woutd not exceed fifteen or twenty minutes, because the procedure is one of discounting some seven or eight difierent clasess of items only, So I maintain that to my satisfaction at least schedule pricing is not only possible but essential to good business.

"After listening to the suggestions made at the committee table I have just one recommendation to make and that is that each district determine for themselves whether thev shatl start to work installing uniform cost systems and are determined that eventually they shall operate under the method of schedule pricing."

This was followed by a report by Mr. Joe Shepard of the Lien Law Committee, and by Mr. R. J. Button, of the Estimator Committee.'

The Friday morning session was consumed, until 11:30, with addresses by E. J. Borgmeyer, Los Angeles; W. A. Simpson, Los Angeles, and a very illuminating talk by H. P. Dixon, on "Standard Glass Grades."

MBYER & HODGE

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If you line up a heavy order, call on Hammond for assistance. And remember, that to augment your stock of any kind of building materialr /ou need only 'phone Hammond and the vast resources of the largest building material organization in the Southwest are at your service.

Hammond Lumber Co.

Main offices, sales and display rooms at 2010 So' Alameda St., Los Angeles. Phone HUmbolt l59l' Branches in principal cities of the Southwest.

Alvan T. Simonds Economic Prizes for 1925

_Two prizes of 91000 agd $SOO are ofered by Alvan T. Simonds, _P_resident of the Simonds Saw and Steel Cohpany of Fitchburg, Massachusetts, for thc best two cssays on ttt. toitorfinl ""b]il;-'' .YOUR PROSPERITY AND MTNE'

^ The contest is open to all residents of the United States and canada. It is hoped that- it will cspecially appeal to business ex_ €cu_uves' assrstants to business executivcs and students of business .and commcrcc.

Conte-stants, who are- not wcll versed in cconomics, are advised to study elcrncntary works,. dcaligS with fundamentali, and-t;-"cad arucles on cconomtc subtc.cts in nerrspapers and magazincs. The essays may-bc cntircly origirral or miy-be based, in-wtroli oiin part, on books or articles.If -tlg latter ptin is followed, references to the books and articles should be givef in footnotes.

The- c^ssays must be_at least 2500 words in length and should not .exceed 35fi) words. They must be typewrittcn ind on orrc iide-oi thc papcr only.

Thc..prize winning- ess:rys, upo_q paymcnt of thc prizes, will becomc the propcrty of Alvan T. Simonds.

The judges wiII- bc -announced later. Thcy will be sclected from cxperls in economics, bqsiness, and related aitivities. - Th;i;-a;"86; must bc accepted by aII concerned as final, _ T!'e-essays rnust rcach the Contest Editor, Simonds Saw and Stccl C_ompa\y, 470 Main Strect, Fitchburg, tfin*i-t "*tt", -L" .i beforc Dccember 31. 1925.

ASSOCIATION ELECTS A NEW PRESIDENT

,E. D. Kingsley of Portland, Oregon, for nearly a quarter ol..a century ole ot the most consistently successful saw_ mill operators in the Pacific Northwest,-has been etectea president of West Coast Lumbermen,s Association. His election occurred at a meeting of the Association Board of Directors, held in Portland. Mr. Kingsley succeeds Frnest D.olge -of Tacoma, Washington, u'ho Jerv-ed as presi- dent during the past year.

Curtailment General (Telegram)

Portland, Ore., Feb. 10.-Two portland sawmills op- erated last Saturday. All others rvere down.

Practically all major producing fir mills in Washington and Oregon rvere down Saturday, February Z. The ex_ ceptions noted, in a careful study of the entire northrvest, were ferv and far betrveen, and representecl operations hav_ ing time orders or whose plants had been out of the running recently and who were, therefore, behind in shipments or rvho had cargoes to load.

Approximately 25,000 men were directly afiected by the Saturday industrial closedown and the probable ctirtailment in production amounted to from eighteen to twenty million feet.

McCullough Moves Los Angeles Offices

The McCullough Lumber Company is moving the Los Angeles headquarters from the Van Nuys Bldg., at Seventh & Spring -Sts., to the newly completed Chamber of Com_ merce Bldg., at I2th and Broadway.

_ Traffic problems in Los Angeles have sent a number of the lumbermen into a districi that is now somewhat re- moved from the main downtoln area.

Mr. Boolstav_er, Los Angeles manager for the McCullo-uSh- L_umber Company, stites that thiy will move about March lst.

Western Retail Lumbermen's Association Annual at Seattle

An__outstan{ing feature of the twenty second annual institute of the Western Retail Lumbermen's Association held in Seattle Feb_ ruarv 18, f9 and 20 was the earnest discussion of ttre ieaiiLilit"-or plans to finance home h-uilding as a means of .ti*rt"ti"g-iuriUei consumptio-n. The plan finding most favor was o". *t iit-, -orooor"a that manutacturers and retailers cooperate in forming a fiirance corp.oration_ national in scope for thii purpose. aau&tGi"e -ind Credits and Collections weie subjects .i,t idt tor-.a tt J-ir"-.i.

considerable discussion.

Portland,-Oregon^ was decided on as the meeting place for next year'- and Herbert A. Templeton of that city was eleited president for the coming year.

The attendance of about 300 was noticeably swelled by the at_ tend.ance of Northeastern Retail Lumber Deaiers, A"""ciaii"" -wfrt were visiting Seattle Thursdav and Fridav.

, "We need to educate our biilding and L-oan associations and our bankers t9 the fact that a seventy"per cent loan on the cost-oi i home is better security_ than loariing o' sales contracts ioi-"uto- mobiles," declared _P-reiident c. rt- e."*r;r;-;" -hil-;;dr";:' "l1h'" opening session. Mr. Crawford also suggisted *"i-tfre-fu-tli manufacturers create a fund to.be used to";dverii"" "itio"ril*-l;;i as the automobile manufacturers advertise their .o-pteiea pi.iiu"cts. conservation of forest resources by the erimin"ti"" .if lirtin-* *".t" by_contractors and carpenters was- urged by IIr. Crawfoid.-_ I he rnstltute was ooened with an address of welcome bv Alvin Schwa.ger, president of the Seattle Uoo tIo" 4t"6, ;h;"";;.;;;;; that all entertainment would be provided by the Club.

In his annual report, Secretary A. L. Forter stressed the im_ portance ot_advertising by the retail lumberman and offered the suggestron that the lumber manufactlrrers might organize at some central point like Chicago_a large finance c6rpo..iio', *i;h ;i;i; Dranches to assrs.t people of limited means to buy homes. _ lnteresting addresses were given by prof. W. A. Russell on ..How to Lontrol Excesslve lnventories and Frozeu Credits,. and Chas. A. Giblin on "Credits and Collections." The latier brodghi "b;; ;; animated discussion on this.subject by a number "a lj-,-;- J"l.git.r. Mr. Giblin capably answered a host oi questions.

^.91b"r _speakers_were Robert _Anderson, Logan, Utah; T. M. Shields, Herbert Eshelman and R. S. Brown.

Wednesday's session was followed by a Hoo Hoo Concatenation at which twenty-one kittens were enrblled. The tot"L "iii"ainc. was about two hundred and included old cats from ten states. _ "Overhead Expense" .ry?s lhg ropic of prof. I(- b. -liiO o" Thursday. _Fr.ani< Kendall of Spokaire talked on .,tnaustrlai I"l surance." Robert B. Allen, secietary West Coast fu-tei-en;s Association, sp_o_!e optimistically on,iBusineis -O;ii."k -iJi' lg1l.; 5.,,.H. Johns.,^.We.y^erhaeuser Sales Company gave an interesting ad9.ress -on-."Simplification and Standardiiation ii Shingl. C.ia"".; B. J. _Williams, Director of Sales, Paraffine Companie{, S." F-r""cisco, ^delivered a masterly address on ,,Building', S;!i"".r-f[;t Lasts." Mr. Williams ga-ve as part of tis aaar-esi ttJiai"- .i i number of his friends in the lumber business on evils i" itir"i"il lumb.er business and their suggestions for remedying if,li..--lf" conclr'led. by impressing on hiJ audience the imp-6ria-n.. oilulfi_ rng_ a business on the basis of the Golden Rule.

. Other spea-kers we-re_Ifarry I. Worth, Seatile, who told of the tmportance ot the wholesaler in the lumber business, and Homer Kendall, Spokane.

Delegates and_ the,ir wives_ and eighty members of the North- eastern Retail Lumber- Dealer's Asiociation were entertlined to luncheon by the .Hoo Ho^o Club and also were guests at the bie drnner dance and entertainment in the Spanish -Ballroom at thE Olympic Hotel.

Friday morning was taken up by addresses on ,,Remodeline Old Iromes" bv J. p. Austin and ri. E. c,awi;;e.

latter was illustrated by "before and after" lantern slideJ of ie_ modeled homes.

Rep-orts of committees and open discussion of association afiairs and election of officers concluddd the business.

It q". unanimously decided to hotd the 1926 Institute at port_ rand, (Jregon.

Resolutions: Pledge of support to program of standardization of (Continued on Page 28)

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Author Unknown

When I decided to build me a house I felt just a little afraid That plan and design were not quite in my line So I sought Architectural aid

And said: show me, pray, something most recherche, For I'm \fleary of hanging my hat fn an early Victorian Pre-Montessorian Plain two-by-fourean flat.

The Architect puffed at his period pipe, As he sat in his Renaissance chair, And he gave me a smile in the pure Gothic style Though he spoke with a Romahesque air. Said he: ff your taste is not wholly debased The best, you are ceitain to find, Is the later Colonial Pseudo Baronial G. Washingtonial kind.

I thanked him politely and paid him his fee But sundry acquaintances cried, "That stuff you should shun, for it hasn't been done Since Benjamin Harrison died." And they took me direct to a new Architect Who argued with logic compelling For a Quasi Delsartian Post Bona Partean, Wholly Beaux-Artean dwelling.

My downfall had started, I groped in a maze Of trances, transitions, and trends, And I labored aneur over prints that were blue With the aid of my numerous friends.

But I don't knit my brow about building plans now For all of my money is spent,

And my home's an Arcadian Second-Crusadean Pink-Lemonadean Tent.

The Secret

Not long before Charles Steinmetz, the greatest electrical cngineer that ever lived, passed to his reward, an inter_ viewer asked him for a receipe for success. .He said he didn't think he could give one, but uttered the foltowing delightful advice to young men: ..Don't try to see horrr fast you can make your business machine run, but rather try and see how perfectly oiled and adjusted you can keep that machine. Its speed will then take care of itself.,,

FAME

To punish me for my sins the gods compel me to attend a number of public dinners each year. With the other hu_ man sheep f rise and applaud when some speaker arises to i_nnict platitudes upon us. It is harmless pastime and doubtless gives a thrilt to the orator who for one reason or another suspects himself of being famous. What ap_ pears to be spontaneous applause, but which in reality is started either by a cheer-leader or by the toastma"t"r, i, Iike incense. The hero hears the ciowd chant, ,,Let us now praise famous men,', and he sees his name in golden Ietters on the tablet of fame. Unless he has " ,.ru ""rr"" of humor, which few public speakers have, he has no idea how silly all that standing up really is. He may have an inkling that it does the audience good to stand up for a moment and stretch themselves, but it is doubtful iihe can ye in it anything but a tribute to his own greatngss."_ Dreier.

NOT THE STORK AT ALL

Two little colored boys in Atlanta were discussing the arrival of a new baby in the neighborhood.

One of them said: ..De stork fotch ,em a baby in dah dis mawin'."

The other said: .,Stork nuthin! Hit wuz de milkman, fer dah he goes now, an hit say on his wagon, .Families furnished every day and twice on Sundays'.;

IT'S THE MAN HIMSELF

One man gets nothing but discords out of a piano; another gets harmony. No one claims the piano is at fault. Life is about the same way. The discord is there, and the harmony is there. Study to play correctly, and it will give forth the beauty; play it falsely and it will give forth-the ugliness. Life is not at fault.-Threads.

NOBLE YOUTH INDEED

ft was at a college affair.

He-"See that young man sitting there. He is a very strong character. f knew him to get up and leave a collegl dinner because of a story that was told."

She_,.Noble youth! Er_what was the story?,,

WRIGLEY ON ADVERTISING

Wrigley, the Gum King, speaks as directly and prac_ tically about advertising. This man who spends four or five million dollars a year advertising penny sticks of gumsays: "f don't know whether advertising is an art, a science, or what it is. All I know is that when I advertise, I seli gyT, :"d rnrhen I reduce my advertising, my sales of gum fall off. And that's all f care to know.i'

(Continued from Page 24)

sizes and grades in lumber and shingles; affirmation of belief that retailer_ is an indispensable and economical factor'in the distribution

of lumber, and request that other branches of the industrv resDect this fact; recommendation that publication of their monthly mag- azine should be resumed if finances permitted; recognitior-r-of th-e importance to the entire lqmber induitry of developi-ng a compact ?.nd adequate plan for the financing of home building al-ong modern lines.

OFFICERS AND DIRECTORS

President: Herbert A. Templeton, Portland, Ore.

Vice President: C. J. Baldwin, Bridger, Mont.

Secy.-Treas.: A. L. Porter, Spokane, Wash.

Directors: James S. Taylor, Salt Lake City, Utah; F. Dean prescott, Fresno, Calif.; A. B. Stevenson, Butte. Mont.: Frank Kerrdall. Spokane, Wash.: Roy Cross, Salt Lake City. Utah: W. C. Miller, Seattle, Wash.; Dave Woodhead, Los Angeles, Calif.

MILLMEN ENTPRTAINED, AT CONVENTION

The first day's session of the joint meeting of the Western Planing Mill and Woodr,vorking Association and the Millwork Institute of California, at Los Angeles, February 18-19 and 20th, was fittingly brought to a close with a brilliant banquet and ball, held at the Alexandria Hotel, on Wednesday evening.

A large number of the delegates and their ladies were in attendance, to enjoy the hospitality of the l-os Angeles aggregation who had tendered the entertainment with their compliments.

After a splendid banquet, interspersed with a few short addresses, dancing was enjoyed until midnight.

Thursday evening the men were entertained at an impromptu Stag affair, at the Oaks Tavern, with H. W. Brown and Tom Merrill at the wheel, providing the fun.

The delegates left Los Angeles in a body, on a special train, at midnight Friday, going to San Diego, where they were met by a committee of San Diego millmen and shown the sights of the beautiful Southern city. After a luncheon at the San Diego Hotel. the party was taken in busses across the International line. into Tia Tuana. Old Mexico. where they were taken on sight seeing tours until 9 P. M.

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Western Planing Mill Association in Successful Annual

E. R. Maule Elected President

The Western planing Mill & Woodworking A,ssociation of the built-in fixture garne,^I-tTff:t^Y: would be 4ble to sav that held a very successrul -and instructive 4""""1 Meeting, at :::lifiiT:t{"ttn3::.i":?tJ,'; "i,"*t'*! |lt ttX'.'.:i""Ta il"",,i"ffi: the Clark 'Hotel, Los Angeles, on the 18th, of last month, ;;;-;;t; of ""rrit'g rt.p_. in ih" hour., by having- dev.ic.es built t.iai"i ifr.ir meeting on ih. first dayof the three day joint !.rng;9.ti-y i'_11",_*]l: -It permits oJ lower cost of building beconvention of their Association and the Mill$'ork Institute cause if you put.in furniture' the moving and disarranging of stock of california. Assocra'on a'u LIrc

llj;*m"fr,ru'J:*:ttf.t,."",i. Hi';:?f 'ltll#""ilti#iotli'.1

At the close of the meeting, E.R.Maule, Millwork creasing that-furniture which up to the last ten years was confUr""g"i i". tfr" Ur-mond Limber Compalf, Iags An. sidercd a part of the furniture man's game' geles, was un"rrr-oiaJy araltaa i". serve a's President of The first ones were funny' It reminds me of one of the bovs in the body for the comrns year. r,r..,"itior' *". gi."t.d ;i::.:":i"ti*H:, T"i,*tl|ot"i;.{"n:'o#;,1'fflri"*1'1",3d-:X ,uith.h6"r. by the meeting, as was the.announcement that ;il-;';;", ;ilii'iailing on the sg1n, n'l]l{_made them with a trim C. D. LeMaster, retiring Fresident, had been elected as an ind "evolved the c. e. door. The original ironing board was a Uo'oory Director.

The morning session opened with Mr. LeMaster in the ih.h;;;;h;iA& n"..rting-.d the design.- The o-riginai ironingboard Chair. His o"pening address dealt with many phases. of measured about five foof ten inches and was about fifteen inches their aims urr,i u..oirrf ti;h;;tfi- and. on the 6xtreme im- wide, as I recall it and had verv little taper to the end of it' The Dortance of their cratt, rn connectlon with the Home ;l:::; liT$"L"'.,LtT&*p;i'3toitli"t,N,11l""fi::f $:;ff""',::t3l 'Building industry. course, tipped over.or slid around on the board-a9.thel-,i.91.11:

Folloiving the Secretary's repo.rt,-a film was shown, "The Todav' thi-ironing board averages about four foot five in length; Story of Compressecl Aii.', in;.'i. an instructive motion has i taper on th,e end of the board that does the bulk of the nicture showins the various uses to which compressed air i#fltl!'"11".ilTii:o"lT"il::l'rtmf.l?",.ffi;fr"%,tJo:f irt"ii; i""y n" put, th'e film being made and.distributed by_t[" and measures roughlv 26 to 27 inches long. U. "S. O.p"itment of Comirerce, together with the U. S. The costs were about equal in the beginning of this game' The Compressed Air society riginal built-in ironing board manufacturers had to build a board

Mr. H. p. (percy) Dixon, of the American Door com- ::?;.ff:: ?'.'#1i"t"-Jlr:, tT,"Jino:ltJ"!".1'lt":r:1li?iqii",.{ pany, Los Angeles,'spoke on "The Evolution of Built-In and quantity rianufacturing. ironing boards todav are produced I

i'"-p'.t, he said :

"The evolution, as I would term it, of the built-in fixture game "p.iiiib". -" ".o'standardized thit it iryould. be -practically.im- orob"6lu-.orrldn't'be definitely located unless we took one particular possible for a carpenter to buy the rough lumber fo-r the machine iil. --S";;;; we take the'ironing board, which is probablv the ;;i;;.1 it, i."av'to assemblel and the-assembly co-st done under "". t "-^ iupposed to know more about, and my experience only such co'diiions ihat while the carpenter was laying out his Pieces, dates since 19i3. That is hardly long enough to know all about lt' it would be assembled. Quantity production has of colrrse, allowed fri-""..'"Jiti-io ti"tittics which I was abli !o g^et together on it, t-he manufacturer to -ul6 " price and an-efficient pri-ce delivered, ilie built-in fi"xture idea originated on the Pacific Coast, and accord- providigg the distances are tiifling and where it can be combined i;; t; ih;rt historians wEo properly get this J9se1he1 toI- ":^li i"iih oth"er items. I think it has-justified the cost and effort put r.id. it was an outcome of a need {or the tourist comlng to Lall- into it. lii;ll;.:i.l'n"hli:',1: .t?3:l,o?i,.Xn3i'l'H.ofiii:'*"JlIi.:.

"I asked one or our bovs to terr me what he knew about the number concentrated place to live in, in.which th" irr',r.rt-"t-r[ ioi'J,r.rritrr., of iroling board manuficturers' I keep referring to ironing boards in which a row rentar "',d i,,'*t.,i.t' economv "r".;;;;,'.";.;ru;;;il if:Tx.L$ni"f:::j'l;;Tiil:irXo.?Ji*t?lifftXi"f"ltlf;f gllHi f{.1**1" t?:',.f:T&t'i.:.n.j;;i;[t::;je. TIJ#',!j,| :Tl,T: there weri twenty-two'ilJn"Ti.tiii"i'-.i i;;;i;s boards at ihe presi;,;s;;;.ti;; oI th. u"'ili""-n;il;' ir'" id"i :;"::*-+^""1Jj* ;T"li:, Xli-"[i."1;'",L"'r1."1?'.";t, tr.'*'il.',tr"1i:Ji1ffi: first"trying to build into a house with the use of a carpenter and a few boards something that would take the ptuc. Jf fuiniture up. to of that one item-just an ironing board-has developed' so that the the present-day built-in filiri., *r,iir,-r trriit-iie'irpliiv 6"i.-iug buver has a choice of 37 or 38 makes bv twentv-two manufacturers a part of a building. I nxturcs w'rL. r L'r'A 4rL rcvrurr in-this district who in some quantity or value are atternpting to

From the standpoint of need-whether it-belongs in industry, as something which you can look forward to being a permanent part

Dry Kilns

(Contin,ued on Page 32)

Moore'r natural draft and -ssf,onical recirculating kilnr of practical and modern typec.

Complete line of dry kiln equipment, ruch ar truck+ tranrfer cars, recording and regulating inrtrurnentr, lumber liftr and fat and edge lumber etackers.

Moore Dry Kiln Corn1rany

JOE STEEL, California Representative ill8 Douglar Avc.

- Burlinpmc, cel.

LO$AIIG

Theee&trtnsUarrtUqtDusirzess

J. O. MEANS

WHOLFSALE LUMBER

I@I CEllfTR.AL BT'ILDING

I-OS ANGELES. CALIFORNIA

J. H. BAXTER & CO.

WHOITSALE LUMBER

Polor-Pilcr-4rcorotcd Mrtcrirl

Ccotral Btdg. lRinity 6332

YATILT E

MARK VY. LIIIARD

WHOLEIAI.E SASH-DOORTI-PANEIS

Southen Crtifmie Di.tributor SLrJ;:,Tr*.Ti"o?i,Bifll*l.lft :"i.

{l Ceatrd Btdg. lar Aadcr, crl

Dick Hiscox Convinced

Sam F. Worswick, Pacific Coast Manager, Tavlor Instrument Companies, Rochester, New york, gave an in_ teresting and enjoyable talk at the regular meeting of Hoo-Hoo Club No. 9, held at the palace Hotel on Febtaary 12. His subject was ,.The Romance of the Therrnometer." Mr. Worswick discussed the value of the thermometer in industry, medicine, and the home; he described in detail the various operations in the manufacture of thermometers; and in closing his address, he related the sedative values resulting from bathing in water of the proper temperature. After Mr. Worswick had concluded his talk, Dick Hiscox announced that he was convinced by the speaker's remarks on bathing and was going to take a bath the following Saturday night.

Fred Hamlin was the Chairman of the Day. Byron Wells rendered several excellent vocal numbers, accompanied by Tom Tomilson on the piano. Identification Badge No. 9 was raffled off and won by R. O. Wilson; the winning of the badge carries with it the title of ,,Esteemed Tom Cat" for one year. A. B. Wastell announced that on WednesdaJ_, February 18, there would be a meeting of the East.Bay Hoo-Hoo members at the peerless Cafe, O-akiand, for .the. purpJse 91 sub_mittigg:_ a plan for the ".g""ir"iloii of the East Bay Hoo-Hoo Club.

President Rod Hendrickson announced that R. F. Ham_ matt would be Chairman of the Day at the meeting to be h.eld on February-26. Kenneth Smith will have "f,'"rg" oi the meeting on March 12.

America's Fineet Oak Flooring SUPERIOR BRAND

A,lso High Grade Hardwood Lumber ROLLINS .A,. BROWN

Southern California Reprerentative 515 Hillstreet Bldg. VAndike 4605

FltTEDIOOD

WENDLING N.ATHAIf OO. PACIFIC LUMBER CO.

A. L. HOOVER - ?OG Standard CIt Bldg. PHONES VAndtLc t5it2 TUcLcr ttt2

L. H. IVES & CO.

711 VAN NUYS BLDG.

TRinity 759f

Lumben-Lath-Sbingler

LA MESA LUMBER CO INCORPORATES

_ A-rticles_of incorporation have recently been filed by the La Mesa Lumber company at a capitalization of $100,000, the firm name to be changed to the Park Lumber company. The new officers and stockholders of the firm are C. e. Park, president; D. Frank Park, vice-president; and H. C. Park, secretary-treasurer. The busintss of the firm was formerly conducted under a co-partnership, with Mr. Park and his two sons the members, and D. Frank Park in active management. The latter will still continue in the management of the business.

The company is now operating two establishments, one qt La Mesa Heights, under the management of Ralph W. Smith, and the main yard at La Mesa.

NEW SECRETARY FOR B. C. SHINGLE MANUFACTURERS

Vancouver, B. C., Feb. 20.-Edward Bevan has been ap- pointed secretary-manager of the British Columbia Shingle Manufacturers'Association to succeed Fred H. Lamar, who now_has an important position with the Creo-Dipt Co., Inc. of North Tonawanda, New York. Mr. Bevan-has had a lot of experience in the shingle business and has also had considerable experience in association work. He is a brother of Arthur Bevan, treasurer and assistant secretary-manager of the shingle branch, West Coast Lumbermen's Association. The offices of the B. C. Shingle Manufacturers' Association are now at 108 Yorkshire Building, Vancouver, B. C.

YARD INCORPORATES

The Goodyear Lumber Company, Greenwood, has incorporated for one and one half million dollars.

m$AIIGELESWAOffi$ALERS

Hooper,

A

HANDY DIRECTORY FOR THE BUSY LUMBERMAN

supply or build up by a sales propaganda the use of what we honestly believe is an efficient addition to the house.

"l!9 point th_at appeals to me about this as referring directly to the Western; the only excuse, I might say, we wou-ld have-for bringing rt on- the program, would be that the West Coast is going to be and probably is very nearly now the source of lumber supply for seventy-five percent of the soft wood manufactured articles.^ind relatively,-as _a.general manufacturing problem, if the major'pro- portion of refining can be accomplish-ed as close to the sourci of the natural supply of lumber, the other parts of the United States are going to depend on the Pacific Coast for their permanentlv designed, builfin -fe_atures. If that source of supply is going to bi here, it naturally follows that the manufacturers-on-this-coas-t could very largely add to their production by the needs of the middle west and the Atlantic seaboard. At the present time there are quite sizable shipments going forward from this coast to the Atlantic seaboard. I was able to acquire some records to show that there had been some small shipments made to the Orient, some to Australia and some to South Africa.

"The big point that would appeal to me from my selfish anele is the tremendous cost and time it has taken the pioneer maiu- facturers of built-in fixtures to get their line before-the public, to make it so today, they are a sizeable part of the millwork'game. I believe that point might have been overlooked. I believe t-here are easily fifteen of those men within the state of California whose pioneering and who_se_sales propaganda effort has brought them no return up to date. I do not feel that investments in built,in fixtures to date have been at all adequate to the capital or the time evolved in putting them on the market, but I believe they are going to be. I think the volume of sales to date has proven it and t-he fiture of it should still be better.

"As a final point on this, I would like to suggest that the members of the Western, wh,ether in the individual groups like the Millwork Institute, the Pacific Northwest Associatlon br whatever srouoj they may form (because they are better able in more loEalizid gro.ups to establish the standing of stock built-in fixtures) should m-ake. some p-rovision to have within their membership those men who have had the faith in the ultimate of the built-in ixture game to put their capital, and their time into it, up to this time wiihout leturn. I think they are well worth your attention as members. I think the Western could do no better than to advocate to all more localized groups that those manufacturers of stock built-in fixtures that are going to be a part of millwork, be considered as an integral part of the millwork game.

E. R. ,Maule, Hammond Lumber Company, then addressed- the gathering, on "A Model Planing Mill.', With steropticon views of model mill plans, Mr-. Maule made his_ talk very interesting, pointing out the proper method of laying out a planing mill designed for the-highest points of efficiency and economy in opiration.

Mr. George L. Davis spoke on "Comparative Calculations-Board Feet vs. Lineal Feet." His talk dealt with the much discussed problem of mill men, whether or not the theory of practice of selling finish and mouldings by the thousand feet is practical or profitable.

After the appointing of various committees the meeting adjourned until the afternoon session.

At 2 P. M. President LeMaster again called the Convention to order, introducing Mr. Moss, president and manager of the American Door and Sash Company, Kansas City.

_ Mr. Moss gave an outline of what had been accomplished by the Millwork Cost Institute of Chicago, and explained the profit sharing system that was being used by hi1 comPany.

This was followed by a motion picture. "The Price of Progress," showing the logging operations in the Northwest and carrying an appeal for forest conservation.

E. A. Nicholson, Pacific Door and Sash Company, Los Angeles, spoke on "The Hardwood Industry of the Pacific Greater West."

"President LeMaster: Last Saturday in Stockton the Lumbermen's clubs of the three valleys of California met and there was in the lobby of the Stockton Hotel a 'Laminex' veneered door in a case of water. I don't know how long it had been there, but it was there the two days I was in Stockton to show something of the water resisting glue. That innovation came in by the man-ipu- lations of necessity during the war and it will solve a-lot of trouble. Ninety-five per cent of you men were not here when I read my annual report and I pointed very definitely to the future of the hard and soft wood business of the United States and I think I visualized the timd when it will be here on the Pacific Coast. I do believe that the raw products in a great many instances at present

We sell our own product exclusively.

We own our saw mills, lumber and logging roads. When you deal with us you do so directly with our own salaried employes-who always speak with authorit5'.

can be laid down at the factories on the Pacific Coast cheaper than ;h;;;A;"1-ti*ii"t qurritl.i can be obtained bv eastern fact-ories'

It is a matter of ae.reropl"g tftJlna"ttv here on the Pacific -Coast' "li"t. ifr"- Jitii"t.,rt-"f- ou"r eastern competitors, but.to the bettert"."i "f the society of homebuilders of America' I-hese economtc ;;;;i";;;;i. ;;-;; *h.the' we disapprove o,r approve' with.the built_in' fixture business and with the standar.dlzed garage coor business which can be taken out of sl-rort. cuts, tt should tle lo_o_keo i;";;;; .n"is"tli"ilv bv the woodworking people of. the. West' Eastern oeople find it to their advantage to buy some ol tnelr com;;iti;;'froin people that can produce them cheaper them we can' ii";;';;; pio.iu.. tt.to..'.ot"-'od-iti.. o" the Pacific Coast for the A-.ii.""- i""pt., 1tti. is the,place to .do .it and it is our place to bring this message through thls organlzatlon' RESOLUTIONS

E. R. Maule chairman of Committee

"RESOLVED: It is the sense of your committee that the yearly -..ti"n J tft. Western Flaning Mill and Woodworking Ass-ociaii;;;; fia annualiv in conneciion with a regular meetin-g-.gf th.e irflii*".f. l"rtitot" "i Ciliiornia or the Pacific-Northwest Millwork il;;;i;;i"; ;; oih.t .igio'ral associations. -If in the judgment of ih;"Di;;;t..; of the WEster" Planing. Mill-& Woodworking Assoii"tl""-"n-ind"p."d"nt meeting ma-y-be held at such time as may be deemed for the best interests ot the rndustry'

"BE IT FURTHER RESOLVED: That a vote of thanks be tend-er-ed 1o-t[e retiring President, C- D. LeMaste-r, -for the.very "i"n"i..."i." he has iendered the Planing Mill Industry of the i;;;ifr. "G;;;L. West bv his unselfish labors in connection with if,. *"rf. "f ihe Westerri Planing Mill and Woodworking .Associaii;;.';d to. tr,. upbuilding of ihe woodworking.industrv'" ii;;; ;;J for the upbuilding of the woodworking industrv'

The report of the Nornination Com.mittee was as follorvs:

"President LeMaster: The Secretary will read the report of the Nominating Committee:

President: E. R. Maule, Los Angeles.

Vice-President: Elmer Vogue, Seattle.

Sec.-Treas.: Geo. M. Cornwall.

DIRECTORS:

Washington-Geo. Brown, Everett, Wash.^

Nerradal-W. J. Machabee, Verdi Lumbel C-o., $91o.

Montana-H.-G. Klopp, White Pine Sash Co., Missoula' New Mexico-T. E.-Whitmer, Jackson Co., Albuquerque'

California-H. W. Gaetgen, Empire Planing Mill, S' F' British Columbia-E. W. Whittington, Victoria.

Utah-Arthur Craven, Smoot Lumber Co., Provo' Oreson-E. E. Hall, Nicalai-Neppach Co., Portland.

taahl-C. E. Schriver, Capital S. & D. Factorv, Boise' Wvomins-Fred C. Bliss,- M. A. Disbrow Co., Cheyenne. Arirona-lclyde Pierce, Southwestern Sash & Door Co', Phoenix' Colorado-Dan E. McAllister, Boulder.

The nominees were elected, unanimously, without exceDtion. and at the conclusion of the vote, the new Presiaent, p. R. Maule, in thanking the assemblage for the honor, said:

"Mr. Maule: Gentlemett, I appreciate that honor and I have only to .iv tn"t if I am to be preiident of the Western Woodworking and Ftaning Mill Associati,on, many of your gentlemen are g-oing to work. fhe results that we obtain are the sole indication of the worth of our association and without our showing those results, our time is itl-spent in these meetings. Mr. Nicholson called to your itientiott mirry problems which are universal to millmen, whether they live in Oiefon, or in any one of the eleven states that com-prise it.te'-e-be.ship"of ihis association, and it should be the task of this asiociation to see that all the regional associations are working hdnd in hand on simitar problems, that when these meetings are called to order, we can have reports from committees and from regional associations showing accomplishments rather than partial suicess, for I don't believe in partial success. It is most n€cessary for us io realize that constructive work is done by doing the small things thoroughly and I have sometimes felt that we have bit off mori at times-than we could chew, and it will be my purpose to so guide that association that we start on the smaller things and do ihem thoroughty rather than the larger things. Real Plogress is made slowly-bui is sure. I thank you for the honor and I shall do the best I can to obtain results."

It was then moved and carried that, in appreciation of the unselfish and untiring work done by the retiring President, C. D. LeMaster, he be made an Honorary Director of the Western Planing Mill and Woodu'orking Association.

NEW YARD AT MONROVIA

Mr. H. W. Mooney, formerly with the Monrovia Lumber Company, is starting a yard on Myrtle Avenue, l\{onrovia.

Sash and Doors

East Bay Hoo Hoo Organize

Hoo Hoo Club

Hugh'W'. Hogan Elected President

About 50 members of the Bay District Hoo-Hoo met at the Peerless Cafe, Oakland, on'W"a""rday, Febru"r"-fg. ror luncheon and to_arrange for the organization oi the Fast Bay.lloo-Hoo_Club to"include the g?eat M.ii"prfii"" Area of Alameda County.

The meeting was presided over by R. A. Hiscox, West_ ern states Lumber Co., San Francisco, and past Snark of the Universe. The business session foliowed the luncheon.

A motion rvas made by Frank L. parker, e"r"t " nAiii& Lumber.Co., Oakland, -that the meetin;';;;il ;';; ganize the East Bay Hoo-Hoo Club. The motior,-*1. unanimously. passed. Mr. Hiscox then appointJ tfr. iof_ towrng N_ominating. Committee: J. E. Neighbor, Neighbors I-umber Yard, Oikland, Chairrian; C. 3. t;;b;-Tild;; Lumber & Mill Co., .Berkeley; and i.r.d And"rro;, Bi;.[ man Lumber Co., Oakland.-

Rod Hendrickson, President of Hoo-Hoo Club No. 9, San Francisco, rvas called on for a few remarks-- ;.noJ';'.Iil, "jt tl " {easqle to be here and welcome the memb.r, of jfe E1s1 B-al. Hoo-Hoo into the Hoo-Hoo Club fr"l.*itn.; -hte told ot the. growth of Hoo_Hoo Club No. 9, and al_ rnougn_onty a lrtile over a year old, they had 179 members. In clo_sing,__he said, "lfoo--Hoo Club No. 9 is behi"J ihe East.Bay Hoo-Hoo and will lvelcome any call for assist_ ance,"

Fll"l. Trorver, Trower Lumber Co., and past Snark of the Universe, was then called on for a few ,;"*;. --id: Trower spoke on the value of the Hoo_Hoo Cl"L:, ;;a stated-:. that_ they spread the practical ideals ."a .i""aara" tor whrch the L)rder stands; help the lumbermen in work- ing out the .practical problems bf tne industry; ,"a tfr." ard .rn establishing a point of contact with the public bv haJlng prominent speakers appear before the Club. H; said that the Clubs ihould take an active part in .i"i" l]_ fairs of their community, and as an instince where the East Bay Hoo-Hoo Club could do good *".L Uu-i"f.i"J some concerted action on the matter, he described th? present facilities of handling lumber at the Living;to;; Street_ Wharf, Oakland, wheie he said ,o*. i-pro""1r.ni. should be made for the prope.r handling of lumbdr.

The Nominating Cbminittee rep6rted the following nomrnatlons u'hrch rvere u_nanimously passed by the CIub:

.Honorary President J. Walter feily, Viceg6rent S;;;k of Bay District.

, President Hugh W. Hogan, Hunter Lumber Co., Ber_ Keley.

^ Vicg P.resident, F. L. Parker, Eureka Mill & Lumber Co., Oakland.

^ Secretary-Tr€asurer, Milton lfendrickson, Waterway Sash & Door Co., Oakland.

The Directors elected to serve during the ensuing year are :

9.9rgJ !loy,!, Strable Hardwood Company, Oakland.

I; Z. lodd, Western Door & Sash Co., bakland.

9. !. l-_l*U, Titden Lumber & Mill Co., Berkeley.

l_. Q. I{ansqn, P. C. }Ianson & Co., Centerville. '

H. T,. Call, H. L. Call Lumber Co., Oakland.

President Hogan then introduced parson Simpkin. who gqve€n excellent talk on the value of the Hbo_Hoo Clubs. The Parson expressed Eis pl_e_asure at being pr.r""t ;;-6; glsanizing of the East Bay Hoo-Hoo Club"aird "i"t"J1f,"i Mr- .Flogan, lge to his experience in the lumber business and his activities in Hoo-Hoo, was admirably fitted ;, ;;t

ttltts Amazing!"

Everv Lumber Dealer should know of this remarkable new sel[' ing seryice to increase profits.tt

So said Mt Freil H. Indwis of theMerritt Lumber Yotils dt Reoihing, Pa., and Ditector of thc Notional Retoil Lumber Dealqst Associotion

fiTHER leading lumbermen who have V t""tt advance copies of the remark' able upron Blue Book, which lr a part of this aervice, have been juat ae enthu' ciaetic in thelr words of Praiec.

"The rUpron Blue Book and the (Jpron Blue Print Merchandiatng Service conrti' tute the moet amazlng rervlce ever offeted by a building'materlel manuflctuttrr" raya another dealer-

The cost of preparing this aereice hag orceeded $1oo'o0o.

4O comblcteDaaileil Blue Prints!

Thcy repteaent nearly three ycaret wodr on the pat of several of A"merlca'o kadfng architcctr and Uprcn cxecudver. They anower evcrT gueotion that can cone up in connectlon with thc proper appllcatlon of wallboard.

150 Pages Weight 15 lbs.

Any good cartrcnter' byfollowing the Upron Blue Prlnts, can build Upoonized noons unsurttaesed in beauty by the 6nert of lnteriora to be found anywhere.

Any doubt ar to the artlrtic poaetbtll' tiea of Upeon Board wallo and ceiltngr will be dtopelled by an examination of the ah pagea ofreproductionr of photo' graphr, rcme in actud color, of LJpronized lnteriorr.They ahow the most elaborate ar well ar the more dmplertyler of paneltng.

Horlu To Use This Renwd<a'ble Sewice

To make the tIPrcn Blue Book Pro' duce maximum lalel and profito for you, It mu.t b rsQd ProPerlY.

The Uprcn BluePrint Mcrchondising Serricc tellr you how to reap the glcet tt benefit fiom the lnrrcrlon of thfu won' dcrful book.

Be sure n rea.d tlw next tlwee Foges

WARNING!

Ttte Upson Blue,P_rint Service ie an upson Creation. It is fully protecred by copyrlght, Do not be misled by attempts which may be made to imitate this remarkable sirfrce.

Anscrrers eeqy problnn that cctn conrc up in conrwctian with thc application of Wallboard- shou,s horp Wallboatd cart be used in the fuwst of lwmcs

Every progreeeive wallboard dealer will want to have the Upson Blue Print Senice. It le the kind of a sen'ice whlch has been needed for years.

Becauee of the magnitude of the task of manufacturing such a mammoth book' the first edition is neceesarlly small. 'First come, firtt sened"t' Delay meant that you may have to wait weeks or months to get youro.

We Repeat-

Perplexing probleme continually come up in applytngwallboard. Until the introduction of the Upson Blue Print Sendce there hao been lro au. thoritative Bource towhich conttractors could turo quickly for reliable infornation on this eubject.

Now, howwer, evety poesible pnoblem con, nected with the prcpef, application of wallboard

We Repeat-

Upson Boand has long been recognized as thc nearest'perfect wdl and ceiling material for the fineet of homee as well as for tlie modest cottage"

Hun&eds of fine, Upeonized inetallations have been made bycontractors following indivfd, ual plans opecially prepared by the Upeon Alcht tcctural Sen'ice Depatmene

The accumulation of theoe years of xperl cnce hae now been incorporated in the tJpoon Blue Book. Imagine what this means to ttre Upeon Selling Associate who holds the Upeon Blue Print Service Franchice. He is able to

The fortunate dealers to obtain copiee of the first edition of the upson Blue Book will find themselves far in the lead of compedtors. Car' penterE and conrractors are going to ask if you have it. It costs you nothing to find out about this revolutionary service-how you can obtain the Upson Blue Print Senice Franchise. Mail the c,oupon on page 4 of this inserl

is answered in oneor moreof the Blue Prints in the Llpeon Blue Book. The dealer who has the Upson Blue Print Seryice Franchise will be able to render a een"ice to contractors and catpentert which will be reflected in hfu sales and prcfita not only of wallboard but of other building materials as well.

the

render a seryice to contractoreandhome,ownerr whlch has never been available beforc, and which only an tJpson Selling Associate can give.

It is simply another selling advantage that ie hfting LJpeon Selling Associatos head and shoulders above competitort.

Upson Board is tnrly tlne rwarcst perfect material for walle and ceilingo in the fineet of homes. If there hae evef, been anydoubt in your mind as to the truth of this $atem€lrt' ?tt crlm, inationof the upsonBluePrintSewice will give you the most convincing evidence.

"It atrawers evtry Problem that cctn corne uP in connection with the application of Wallboard|'

"It slwws lm{r, W ollboaril can be used in

fi,ncst of homa"

of the Blue Book

National Advertising will create thousands I I f..ooI lnqulnes

Miltions of- reados shoulil see onc or more of tlwse Upson adc, qtisenents

Will you be the Wallboard Dealer in your community to whom readers of these advertise. ments will come to consult the LJpson Blue Print Service!

The advertising starts at once, with a double,page spread in Col, liet's-The National Weekly.

Other well,known, nationally, circulated magazines which will carry news of the Upson Blue Print Seryice to the people of America are the Literary Digest, The Womants llome Companion, Good Housekeeping, Popular Science Monthly, and a dozen other class, trade and national publications.

Like practically every improve, ment introduced in wallboard during the past twelve years, the Upcon Blue Print Sen'ice is an tJpeon Innovation. And like

other Upson Innovations, at tempts will probably be made to funitate ie Dut the Upson Blue PrintService is frrllyprotected by copyright, and infringers will be prosecuted. Do not, however, be misled by frantic attempts to du. plicate the upson Blue Book.

Surely, you will want the tJp, son Blue Print Serwice for your community ae quicklyasyou can get it Therefore, you muet be promptin sending in the coupon below,whichwill bring you infor, mation as to how you can obtain the Upson Blue Print Senrice Franchise.

You cannot afiord to waitclip, sign and mail the coupon now-it places you under no obli, gation whatsoever, but it may be themeansof increasing your profits S0flo-yes rOO%- in 1925.

,,lla/ilthis

@aing: \

V/e are open mlnded. W'e want -=

evcty relllng &vtce that will help uo render a -- \- rcn'lce to our custom.erE, and help increare our profitc. Plcare rend ur at once, without obligadon on our part, infoma. don ar to how wc can obtain the upeon Blue prlnt servtce Franchtrc.

NAMB. STREET

Read What These Dealers Say:

"A book of thtr kiod ought to bc e grcet hclp ln thc calc of Upron Boerd and rbo r trcat dcal of in. tcrlor finlrh woodwork."

Strndard Lumbcr & Supply Co., Fort Woync, Indhor, (By) Frcd Wchrcnbctl.

"Tbc writer wer vcry gbd to&y to look ovcr your lntcrcotlu booh which would undoubtcdlv itlnu. lgtc Upron Botrd raLer throughout thc coulrtry. I htvc aoticcd e lot of ruggcrtlonr thet cvcn a pcraon llkc myrclf who hrr rold wrllbolrd for at lcort ten yeero dld not know. and whpn r pcraon who her bcca er intbutcly rcqu.lntcd wtth wrll. borrd m I hrvctccn ir given ncw knowlcdgc, it ccrtelnly rf,ould hclp e novlcc la bqllding."

Mr. I. H. Brrnnum, Brlnnum Lumbcr Company, Raclnc. Wirconrln.

"It recmc to dll e trp whtch thc rvmgc yerd maDagcr her not sccncd to rc.Iitc crbtcd. Thc ida 9f glving thc cu.toncr r pictr,rre of how thc fnbhcd iob lr colnr to lool wlll cc4elnly-go a t-rcat-dL, t ncctowrr& cllnlnrtins dbctir. frctlon.tt

Mr. A. Clevchnd. Fullcr Qrogd4ea Comiany,Orhlorh, Wircoiritn.

as President and the East Bay Club should make rapid strides under his leadership.

He said that Hoo-Hoo has been rebuilt since the Fresno meeting, and is norv built along the lines that every good citizen owes to his country, and along the lines of good business. He paid C. S. Lamb a very splendid compliment as the first man in the Order to suggest a Code of Ethics for Hoo-Hoo. In closing the Parson said, "that the solution of the lumbermen's problems lays in being brought together and cooperating." Immediately after the meeting, the Parson stated that he was going to send a rvire to St. Louis, advising headquarters that "the East Bay Hoo-Hoo Club was a healthy kid, was a benefit to the industry in the East Bay District, and that he took pleasure in christening the New Club.

President Hogan announced the follorving Committee appointments for the following year.

Finance, H. W. Taylor, Berkeley-Chairman.

Public Affairs. H. L. Call-Chairman.

Publicity, George Phillips-Chairman.

Membership and Attdndance, J. E. Neighbor-Chairman. The next meeting rvill be held on March 18.

SUSANVILT,B TONNNS HOO-HOO CLUB NO. 37

Susanville, Cal., has ioined the ranks of Hoo-Hoo Clubs. With the Parson on-hand to inspire their efforts, rnembers of the Susanr.ille District assembled the evening of February 10, initiated 11 neophytes, elected officers for the club and laicl plans for a Concat within the next trvo months, at which a substantial class r,r'ill lte gir-en the degrees. This is No. 37. Tames W. Torrence. of the Fruit Grorvers' Supply Company, rvas named presiderit of the club. Other officers chosen u'ere Ro1' E. Watts, of the Lassen I-umber and Box Companl', Vice-President; and Roy H. Shotwell, of the same concern. secretary-treasurer, Selection of the board of directors rvas postponed until the big Concat and rneeting, 'il'hich it is expected, u'ill be staged in April. The Parson has been inr-ited to return for this meeting.

The Parson sat in u'ith the Susan'i.ille members all evening. Plans had not been made for an elaborate Concat, although there u'ere quite a ferv applications for membership. With the aid of Brothers William W. Blackmgr, H. J. Goff, Walter Woodward, Arthur A. Lund, J. C. Clark, Henry F. Sullivan and quite a large crorvd of other mernbers, the Parson enrolled the eleven eager neophytes in a brief ceremonial, and reinstated one old Cat. Westwood, Cal., rvhich is adjacent to Susanville, also has organized a Hoo-Hoo Club. The latter club is planning to stage a Concat a ryeek following the Susanville event. Westwood members r,vill sit in at the Susanville Concat and those of the latter ptl..

at Westwood.

PARSON HELPS FORM HOO-HOO CLUB NO. 38, AT WESTWOOD

The formation at \Arestwood, Cal., February 11, of HooHoo Club No. 38, was the second of three such accomplishments within as many days rvhich may be attributed to the inspiring influence of Parson Simpkin.

Members of the Westwood District sat in conference with the Parson for several hours, and when it rvas all over the-permanent orginization of the club had been perfected and plans laid for activities during the next three nronths.

The popular Walter I=gf, "f the Red River Lumber Company, was named president, Ross P. Clark, of the same concern, was chosen vice-president and Richard Pershing, secretary-treasurer. The directors are Fletcher Walker, Chester Priest, William Laughead, Walter Johns and Leo. C. Burger.

Plans also were discussed for trvo large Concats in April, the first at Susanville, which organized a club February 10, and the second at Westwood. Members of each district will attend the two Concats and will join forces to some extent in their various activities.

DOOR STYLES

For a quarter of a century the rtyles in doors have remained practically unchangcd. Oak and birch have Iong been favorities in hardwood doors. But today the demand is for something nerr, spmething different.

Figured Red Gum is the solution, with its high coloring, pronounced figure, and the wonderful possibilities for matching, offers not only something different, but a wood of real beauty.

We have specialized in Figured Red Gum products for | 4 years and you can avail yourself of this long experience at no greater cost.

For your convenience an ample supply of that Plywood that is "Good To The Core" is carried right in Los Angeles. Stock sizes /4" and 5-16"-3 Plv, )/6"-5 Ply, 48", 60" and 72" long x 18", 24", and 30" wide.

No n rthwestern For C. L. Manager M.

_ This, folks, is our Northr.vestern manager, Mr. W. T. Black, who recently opened offices for nThe California I umber Merchant,"-and- the "Gulf Coast Lumbermarr," at 336 Northwestern Bank Bldg., Portland.

He is satisfactorily serving these two publications in that great territory, among the hundreds of lumbermen that he has known for years.

"Bill" Black hails from Canada, is a mighty fine gentleman, and a great fellorv to do business with.

BANKRUPT

The Williamette-Pacific Lumber Companv is going through bankruptcy proceedings.

This is the concern that the late George X. Wendling was interested in.

TO TREAT POLES IN THE SOUTH

AMERICAN FOREST WEEK TO BE OBSERVED APRIL 27-MAY 3

American Forest Week will this year replace Forest Protection Week which has been observed annually throughout the nation for the past five years, according to report of the local California district headquarters of the United States Forest Service. The new name has been adopted to broaden the scope of the rveek to inclu:ie all important phases of forestry policy which have a bearing on the social and economic problems of the country. Frank O. Lowden, ex-governor of Illinois, rvill head the executive committee representing many organizations that have joined together to bring the widest possible attention to the many problems confronting the forests of America.

It is expected that the President will issue a proclamation calling for the national observance of Arnerican Forest'Week, as he has hitherto done in connection r,vith Forest Protection Week.

NEW SAW MILL

.

Vancouver, B. C., Feb. 20.-The Bloedel Stewart & Welch Corporation, u'hich last year bought the Shull shingle mill on the north arm of the Fraser River, have announced that they plan to erect a big sawmill on this site which includes half a mile of water front. It is expected that the plant will give employment to 4@ men.

Wenatchee, Wash., Feb. 20.-A sash and frame factory to be jointly owned by eighteen leading lumber concerns of North Central Washington will be built here. It is expected that the plant will employ 450 men and will be one of the largest mills in the state.

_

J. H.-Baxter & Company have acquired frontage on the I,ong -Beach Channel and will move their pole- treating plant from its present location at Theonard.

Plans for the milling plant are being rvorked out by Spokane and Portland architects, and the mill rvill probal>ly be running within a few months.

BtT]E DIAMOI\[D PTASTER IS ALWAYS FRESH

Because the Blue Diamond plastcr mill is close to your market you can always havc fiesh, uniform plaster ai the lowest price, and without choking your warehouse with excess stock.

..BACKED TO THE LIMIT''

Menufrcturcd Erclurivcly by

l6th and Alamode Str. Lor Angclcr, Cel.

LET US FIGURE YOUR LUMBER BILL

Such notices posted in Lumber Offices not only invite competition, but in plain language' you are advising the public that it is foolish for them to pay a legitimate price for Building Materials when, through competitive figuring, they can be bought at practically cost'

, It is because of thoughts like these, and the fact that you have allowed the public and contractors to put a selling price on your merchandise, that you are reluctant to take a stand and make your business a one-price establishment'

During the past few years California's prosperity has created demands for such a volume of lumber that, had legitimate prices been secured, it would have refected a wonderful business, yct at the expiration of each year your books showed little if any profit. You simply scratch your heads, remark that totten competition is Hell, and continue with your pencil pughing, helping conditions to grow worse'

LUMBERMEN'S SERVICE ASSOCIATION are in their small way helping by making available for you to apply-a Building Plan Service that will create business where properly applied, and we are bold enough to tell the world that the Lumber Merchants in California who are enjoying the most profitable business are members of our association'

Phone TUcker '|839 - 404-5-6-7 Fay Building

Creators of Modern Merchandising Service for Lumbermen.

OUR PRrcES ARE LOWER.

GET PRICES EISEWHERE THEN COME TO US_

Dave Woodhead Host at Hoo Hoo Meeting

A record crowd greeted Past Snark Dave Woodhead at the.February lZth meeting of the Los Angeles Hoo Hoo Club, when he acted as c[airman of the di

He introduced "Brother" Tom Liddicoat, conductor of the famous Los Angeles Midnight Mission, an organization that does much for the "down-and-outer." Bro-ther Tom explained the workings of the Mission and told of the great amount of good that had been done through their offer of food and lodging for any man that was br"oke ancl in need of help.

Mr. and Mrs. Hatch favored the meeting lvith a number of splendid musical nnmbers.

The chairman read Lincoln's famous Gettysburg address, it being that great man's birthday, ancl on H. t. Rosenberg's. name being -drawn for the attendance prize, pre- sented Herman with a beautiful plaque, containing these immortal words.

It was one of the best meetings of the year.

JACK THOMAS PRESIDES AT HOO HOO MEETING

J. 4. (Jtck) Thomas, popular manager at Los Angeles for the Coos Bay Lumber Company, prelided as chaiiman at the_February 19th meeting of the Los Angeles Hoo Hoo Club, at the Elite Cafe.

There was a very.-good_at_tendance, sever:al of the visiting delegates to the Millwork Institute beins on hand.

Past Snark of the lJniverse, C. D. LeMaster, was introduced by P_ast Vicegerent Dave Woodhead. Charley made a short talk, telling the boys what a wonderful ciiy thev were living- in, and expressing the hope that some day hi would be able to call himself a Los Angelean.

E. F. Bixler won the Attendance Prize.

Dr. F. P. Woellner, of the Southern Branch. Universitv of California, talked on "The Mod.ern Universitv ;i iir" South." His address was thoroughly enjoyed.

The Golf Committee, Frank Connelly, made an announcement of a.proposed tournament to be held at Riverside, sometime in March. The balance of the time was consumed in a discussion on the coming Concatenation, February 27th.

SAN ANTONIO POWERFUL IN HOO HOO

"With a bang and a slash, and with ioy and with noise. amid the ringrng of bells and the singing-of songs and the playing.of a. Blackamoor jazz band. i jiigling aid a lang- ling, a jowling 1nd a yowling-amids[, """t ib go fuith&, such scenery and such heart throbs as were nevei scened or throbbed before, nine thousand nine hundred and ninetvnine.cats, (subject to the usual 9 discounts reducing the number to eighty-.five net cats), sat down, at the very"head of whom was enthroned, the Supreme and Most Dilnified Tom Cat, Joh-n T.. Wilson, surrounded by all the d-ignity and pomp and majesty of his office, who- had headed this great body of men, preceded by nine acolytes and nine censers, lvho sang nine praises of the aforesaid Lord Tom Cat.,,

Such was the opening paragraph of a lengthy illustrated story on the recent Concatenation of the San Antonio Hoo Hoo, in the Gulf Coast Lumberman.

San Antonio has done much for Hoo Hoo and is one of the leading districts. For enthusiasm and pep, in the .or- der, this bunch will be hard to beat.

- fh:y have but o_ne meeting a month, putting on wonder- ful shows each time, and the display of eithusiasm is great. They have an average of sevenfy-five in attendance in a town with about fifteen retail yaids and but two or three wholesale offices.

After all, there irn't much choice when ordering rarh and door productr, if you conrider only the price. The Koehl inrtitution ir devoted to one main purpose ln its busiireu life, and the succerc and growth attending the burinecr, ir ruftcient proof of the wirdom of t[e policy.

Thir purpore, without any frillr or trimmingr, L, "To Satisfactorily Serve You."

First of all, mainly, now and forever after, we posrtively do give you intelligent service. For example: A phone call to our office regarding the delivery of an order, is a stop signal throughout the offices, until the information is obtained and imparted to you. And the order goes as promised. A big thing in this line of business.

We mark no orders "Special Attention." That kind of attention is given every piece that goes through our plant.

Have you ever noticed the pleasant voice at our end of the telephone line ? This isn't an accident. The next time you call, mark this point.

'We are constantly at work on new things, new ideas, trying new methods of manufacture, and attempting to cut down the well-advertised "overhead," all rvith the idea of so increasing our efficiency to make this institution all the more necessary to your business.

The addition to our plant will be in vrperation soon, watch for the announcement about it. We will be equipped to turn out anything in veneers, made in our own plant, and according to Koehl specifications of quality.

INCREASE 2009

That is the increase our California business made during | 924.

California employers in very increasing numbers are making the investigation which reveals that they can get a protection that is COMPLETE and service that is unusually prompt, effective and satisfactory, from this Association, at a lower net cost than otherwise available.

Our California Branch Offices are conveniently lo..1sd-why don't you, too, investigate our plan of furnishing WORKMEN'S COMPENSATION INSURANCE FOR LUMBERMEN?

Wallboard Manufacturer Sounds Note of Progress in New Merchandising Service Offered

to Dealers

By O. Alexander

Times have changed-but-

Human nature is the same.

In every age there have been men who stood for progress-and those who stood "pat," resentful of changes and improvements.

There is an amusing legend about the first homes that primitive men built.

As they struggled with their rudely constructed huts, mud and rain-soaked, two men named Doxius and Epergos sat on a hill-top watching their efforts.

The ancient Doxius said: "The huts are good enough."

Epergos said: "Nothing is perfect. Everything can be bettered."

And Epergos went to help primitive men to build better and more substantial homes, with Doxius trailing behind remonstrating and complaining.

Only a hundred years or so ago the same type of men as Doxius ridiculed the stearh engine, the bath-tub, and the sewing machine.

In our own age we have the Mr. Pip and the Mr. Pep of the lumber industry. Mr. Pip stands back and says: "What is the use in looking around for new business or new products to handle?"

Mr. Pep says: "There is no limit to the business lumber dealers can do and the profits they can make."

Some dealers are probably saying right now: "What is the use in expecting to do much business in the cities for the next few years? Farmers are the only ones that are building and repairing.. Building is all 'caught up' in the cities."

Rural building naturatly will be stimulated by the better financial condition of the farmers. They are in a better position now to go ahead with much-needed repair work and new construction than they have been for the past four years.

Nevertheless the statistics of concerns whose business it is to follow building trends show that dealers who pay no attention to business in the cities for the next few years will lose out.

The United Business Service says, for instance: "The natural increase in population with a corresponding number of new families established, will call for residences for about 300,000 more families than last year.

The Irving Bank-Columbia Trust Company of New York says: "The demand does not seem to have been met for medium price apartments and singte family dwellings and new construction .' doubtlessly continue, particularly since interest rates are low." And medium price apartments and single family dwellings offer an outlet for the products handled by the average dealer!

In addition to the houses required for new families there will be unlimited opportunities for the dealer who will make an effort to sell his materials for repairing and remodeling work in the cities.

WORKMEN'SCOMPENSATION

Concerning our standing and reliebility

It is only logical to presume that the people who have improved their homes for 20 or 30 years are now ripe for a change in their surroundings especially where plaster has cracked or fallen.

There are any number of people who, because of the servant problem or financial conditions, prefer to live in smaller quarters. In every city there are hundreds of homes that can easily be converted into two-apartment houses giving the owner an opportunity to make the rent from one apartment pay the overhead of the entire house.

Dealers and contractors who are typical of "Mr. Pep," the modern merchant who is progressive and alert, can work together to good advantage. It is "the contractor" whom people consult about building and remodeling. They look to him for expert advice and he will be a great asset to the dealer who is attempting to build up :. constant, consistent business.

Dealers will find manufacturers glad to co-operate with them in their efforts to develop trade. Some manufacturers, I find, have already made investigations to determine the possibilities in the building industry for the next few years to come.

One manufacturer has always impressed me as actually putting into practice the motto "Service before Self." The Upson Company of Lockport, New York, well known makers of Upson Proces.sed Board, have built an enviable record for co-operation with their trade.

For that reason f arranged for a personal talk with the officers of the company, feeling that the judgment of a concern like theirs would be both helpful and interesting to the readers of California Lumber Merchant. I wanted to hear what an alert manufacturer who constantly "keeps his ear to the ground" would have to say about building conditions and the plans they had made to help their dealers and distributors meet the situation.

"We have found," said Mr. W. H. Upson, Secretary and Treasurer of his Company, "that contractors have been doing a little investigation on their own. One prominent contractbr said just recently: 'If my new building contracts fall off 10 per cent, 20 per cent or even 30 per cent I believe I can replace every cent of that lost 'business, and possibly more, through solicitation of repairing and remodeling contracts. In fact, I do not know but that repairing and remodeling on the whole is better than new construction because ordinarily I work upon a contingent basis in repairing and remodel-

Nearly Half of Our Customers Have Placed Repeat Orders

People dontt buy lumber carriers the second time on sentiment.

Many of the mills that have purchased the Miller have had other carriers in operation alnongside of it, and have given us repeat orders because of merit of performance.

The Miller was the pioneer Gas Lumber Carrier. It war built on true mechanical principles and sturdy construc' tion.

The firet of our Millers are still in operation. These are reasons *hy so many of our customerc have given us repeat orders. We refer you to them.

HARSCH & IWLIER, Manufacturers

East Side Mill & Lumber Co., Digtributorr

lmprovements in 1924 model can be adiled to aII earlier moilels in use

Joint Meeting of Sacramento Valley, San Joaquin Valley, and Centml California Lumbermen's Clubs

Lumbermen frorn all sections of the state rvere in attendance at the Joint Meeting of the Central California, Sacraryento Valley, and San Joaquin Valley Lumbermen's Clubs, held at the Stockton Hotel, Stockton. on Saturdav. Febru?\y 14. The meeting \\'as one of the largest e.trer' held itt Northern California, nearly 400 were present at the luncheon and business session. The visiting lumbermen were the guests of the Central California Lumbermen's Club and the members of this progressive lumber organization were bighly complimented for their wonderful hospitality. A. L. (Al) Porter, Secretary-I\{anager of the Weitern -Retail Lumbermen's Association of Spokane, 'Washington, led the list of arrivals and checked in at headquarters Friday morning; Friday evening a large delegation came in from San Franc.isco; Saturday morning the San Joaquin Valley and Los.Angeles delegatiCrns, together with many automobile parties from the Sacramento Valley, Sonoma County, Bay District and Peninsula sections arrived, which filled the hotel lobby to over-flowing of lumbermen and their guests who were reminiscing, talking shop, and discussing lumber conditions for 1925.

At 12:15 P. M., the gathering assembled in the hotel dining room for luncheon. Seated at the speakers table were: W. H. Falconbury, A. J. Russell, Dr. Tully C. Knoles, Raymond J. Wheeler, Elmore King, A. L. Porter, L. H. Chapman, R. F. Hammatt, F. Dean Prescott, Austin J. Black, Frank Trower, and Parson Simpkin. The invocation was made by Parson Simpkin, Chaplain of the Concatenated Order of Hoo-Hoo. During the luncheon, the Stockton Rotary Club Quartette rendered several enjoyable selections, Community Singing was led by Frank Thornton Smith, and several selections were played by Bower's orchestra.

At the conclusion of the luncheon, W. H. Falconbury. President of the Central California Lumbermen's Club, flled the meeting to order., In opening the meeting, Mr. Falconbury said that until 1922, it had been the custom to have a Joint Meeting every year, but this was the first

meeting that had been held for three years, the last Joint Meeting having been held at Modesto. Mr. Falconbury paid Charles Gladstone Bird, Stockton Lumber Company, a pleasing compliment when he stated that most of the work in arranging for the meeting was done by Mr. Bird, and he also expressed his thanks to Frank Minard and C. L. LeMaster for the excellent assistance they rendered in getting the members of the San Joaquin a.rd Sacramento Valley Lumbermen's Clubs to attend in such large numbers. Mr. Falconbury stated the object of the Joint Meetings was to get an interchange of ideas, meet their many lumbermen friends again, and to enjoy a day of rest and relaxation. He then introduced A. I. (Gus) Russell. Santa Fe Lumber Co., San Francisco, as ihe Toastmaster of the meeting.

Charlie Bird surely made a knock-out when he invited "Gus" Russell to act as toast-master. "Gus'" introductory remarks for the various speakers were immense, as he wai in rare form, and kept the gathering in a continual uproar. In taking over the gavel, he said'that after an inspection of the program, "he felt like a General in the Mexican Army as he had only Presidents to announce."

In announcing Raymond J. Wheeler, Mayor of Stockton, Mr. Russell said: "Mayor 'Wheeler is going to give us the key to the city and he promises to get you out of jail after you have paid your fines." Mayor Wheeler extended a cor-' dial welcome on behalf of the city to the visiting lumbermen and said it rvas a great pleasure to meet them at the Port of Stockton. He spoke of the accomplishments of the city during the past few years and stated that the citv was about to build a harbor that would anchor the ships of the world. Mayor Wheeler said that the city was building a large dam in the mountains for reservoir purposes but was sorry that the dam rvas.not being constructed of wood. He also spoke of the construction of the new Stockton City Hall, and he paid the city of Stockton a fine tribute as the seat of one of the greatest educational institutions in W

S. E. SLADE ffi 0. ffi LUMBIR C

ESTABLISHED 1885

attention

RETAILERS OF RED CEDAR SHINGLES

Can you 1rrcsent convincingly a comprchcnrive SALES TALK-on the rtandard Gradcr of RED CEDAR SHINGLES now demrnded in thir market?

\l/hen a prospectivc builder arkr you the qucetion of what the differcnce in cort bctween difrcrent grader of RED CEDAR SH INGLES pcr .quare laid, and aleo difrerent typec of cubrtitutc roof-DO YOU GUESS-or DO YOU KNOW?

^A. profitable eale of one of our RED CEDAR SHINGLE FAMILY oftcn DEPENDS upon the corrcct an.wer! to ruch quertionc.

'We are preparing a pamphlct rhowing c omparativc cortr of complete roofr Shingled with difrercnt gradcr of our GRAYS HARBOR RED CEDAR SHINGLES. Let ur help you becomc Shingle expertr. Look around your community, end notc thc pcrcentage of Englirh typc homer now demanding your advice.

Our SHINGLE FAMILY ar Followr:

21" Citcle S Brand Royalr-lfily'e Clear-l0D/6 Vertical Grain-No Sap-Pu,11 y,, Thick--4" and Wider.

lE'l Circle S Brand Perfectionr S-2yntr-t*, Cleaelfi0/s Vertical Grain-No Sap- 3/'and Wider.

lE// Circle S Brand Superiors 5-2Y+"-l00Vo Clear- Edge Gnin-Free from Sap- Random Widthr-3/, and Widcr.

16/' Circle S Brand Pcrfcctionr 5/2-lG/.0Vo Clear-Edge Grain-Frec from Sap-3/, and Widea

16// Circle S Br:and Superbs 6/2--lWVo CleaeEdge Grain-Frce from Sap--3r/ and Wider.

'We recommend for thic martrctGRAYS HARBOR SPECIAL 6/2

to/e Clcat-remaining Z|/s pennit Defect r-12l' and Over from Butt-3" and wider,

Aberdeen, Washington

We specialize on Grays Harbor Soft, Old Growth Yellow Fir CARGO.AND RAIL Our Commona are Quditv Stock ONLY

Create More Wants

By Jack Dionne

One of the primary factors in the development and expansion of business is knowing what people require, and also what they WANT.

Their WANTS may be few and their NEEDS great, though they may not know it.

The merchant who is in business to SELL GOODS , must learn these needs and supply these wants, and he must likewise transform NEEDS into WANTS and therefore create more WANTS. For the man who WANTS sor4ething and knows it, is the fellow who BUYS.

This thought is by no means new. It has long been hammered upon in these columns. They are fundamental elements in the science of salesmanship.

But they are so vital and important that they will never grow old so long as business depends upon human purchase.

The average person-and this applies to all commodities -usually calls for the same brand of material, or goods, or foodstuffs, that he has become accustomed to, and acquainted with. He is inclined to be very cautious about investing in something'new, or rinknown to him, no matter how it may be needed.

So it is up to the merchant who practices SELLING to

instill the idea of WANTING this thing in the prospect's mind, and he must make that want strong enough to overcome'any innate prejudice that may prevail.

And he can never do that by sitting back in an easy chair in his office, and waiting for business to "turn up." He has got to get out, meet his people, mix with them, and learn these NEEDS, else he can never transform them into WANTS-and SALES.

A hundred building ideas will occur to the pfofessional building man with an eye for NEEDS and for business, that never occur to the man who actually has the NEED.

He carries notes of these NEEDS back to the office, and works them out into facts, figures, pictures, plans, that may be ofiered the prospect in tangible form, so that they will immediately mean something definite to him.

Then comes the selling effort. The man who NEEDS sees his need supplied in attractive, practical, interesting form, THE FIRST TIME HE HAD EVER B'EEN CONSCIOUS OF THE NEED. Which means just one thingnon-competitive business. No man ever got a counter bid on business done in this way. Never in the world. It is a SERVICE that has been offered this buyer. This mer-

(Oontinued on Page ,18)

(Continrred from Page 42)

the state, the College of the Pacific. In concluding his talk, he said that he was glad that the visiting lumbermen would have the opportunity of meeting the good people of Stockton, and he also asserted that their city was showing the same progress that is being evidenced throughout the state of California.

Elmore King, King Lumber Co., Bakersfield, was next introduced by Mr. Russell as the "sartorial pride of the San Joaquin Valley," "a King by name and a King of goodfellows," and Vice-President of the San Joaquin Valley Lumbermen's Club. Mr. King said that he was merely acting as a substitute orving to the illness of J. C. Ferger, Fresident of the San Joaquin Valley Lumbermen's Club. He requested that he rvould like an expression of the lumbermen, their wives, and guests expressing their regrets at Mr. Ferger's inability to be present at the meeting. Mr. Russell said that he would appoint "two young fellows," Joe Martin and Chas. Tillson, to send a message of regret to Mr. Ferger.

L. H. Chapman, President of the Sacramento Valley Lumbermen's CIub, was the next speaker. In introducing Mr. Chapman, Mr. Russell called the gathering's attention to the nervousness displayed by Mr. Chapman. He said that Mr. Chapman was one of the Kittens to be initiated into the Hoo-Hoo and that his body would be on display in the hotel lobby later in the afternoon. Mr. Chapman congratulated the Central California Lumbermen's Club and expressed his appreciation for the wonderful meeting they had arranged, stating that such meetings form the nucleus for greater co-operation among the lumbermen. In referring to Business and Service, Mr. Chapman said: "'the day of business is business' is gone, now business is service with a conscience. Lumbermen must keep astride with the times and progress; they must co-operate rvith competitors and other members of the building trades."

Mr. Chapman invited the lumbermen to attend the monthly meetings of the Sacramento Valley Lumbermen's Club and announced that their next meeting would be held at Sacramento on March 20.

F. Dean Prescott, Valley Lumber Co., Fresno, spoke for the Califorriia Retail Lumbermen's Association. In introducing him, Mr. Russell said that C. W. Pinkerton, president of the Association, was a very able man and made an excellent President but owing to his inability to be present, Mr. Prescott would "pinch hit" for him. Mr. Prescott, in behalf of the State Association, expressed the greetings of the Association and made an interesting talk on the benefits of a State Association. He said that their present membership was 300 and that the object of the State Association was to bring the lumbermen of the state closer together so that they could find out and work out their problems. He stated that they wanted to make the Association meetings as popular as the Joint Meetings, and he asserted that the State Association is in hearty sympathy with anything that will elevate the lumber business and a closer friendship among the lumbermen. He said that the Association wanted 500 members f.or 1926. At the conclusion of Mr. Prescott's talk, a wire from C. W. Pinkerton was read regarding some. of the bills presented before the State Legislature.

"What ivory is to soap, "Al" Porter is to the lumbermen of ten states" were Mr. Russell's remarks in presenting A. L. Porter. He said that Mr. Porter would talk on the following subject: "Are the rich getting richer, or poor poorer. If so, why not ?" Mr. Porter said that in meetings of this kind it is always advisable to touch on some of the high spots, so that the lumbermen could bring some ideas home with them. In regards to Credits and Collections, he said this matter received considerable attention at the recent Utah State Association meeting in Salt Lake City, and that the discussions there brought out the following points: never analyze Credits on only one point but

always remember the 3 C's,. namely, Character, Capital, and Capability. He also touched on the health, beauty, and convenience of Wooden Homes, and in advertising and publicity work, he suggested that these important matters be stressed upon. I\{r. Porter spoke on the annual institute of his association that rvill be held in Seattle on Februar; 18 to 20 inclusive, and said that one of important matters that will come up for discussion there will be the fnter-Insurance Plan which is to be suggested to the Convention. Mr. Porter said the 1926 Convention of their association will be held at Portland, Oregon, and he urged all the lumbermen present to try and attend this meeting.

R. F. Hammatt, Secretary-Manager of the California Redwood Association, was the next speaker. In introducing Mr. Hammatt, Mr. Russell said, "Dick Hammatt is the man who introduced the new grade of garage rustic, which eliminated garage doors, as automobiles could be driven in and out through the knot-holes." Mr. Hammatt spoke on Redwood trade conditions in the state, referred to the rapid development of Northern California, and stated that Stockton was taking a very active part in the progress that was being made in Northern California.

Mr. Russell announced that Frank O'Connor, President of the Douglas Fir Club and the man "rvho was responsible for the high prices of Douglas Fir," was unable to be present, and introduced Frank Trower. Trorver Lumber Co.. San Francisco, who spoke on Douglas Fir trade conditions. Mr. Trower stated that Frank O'Connor lvas so busy with his duties as President of the Douglas Fir Club, President of the Ship Owners' Association, and rvriting up cargo orders, that it was impossible for him to attend and at his request he was acting as the representative of the Douglas Fir Club. Mr. Trower said, "the only certainty of the Douglas Fir market at the present time rvas iis uncer- tainty." He gave some interesting statistics showing the output of Douglas Fir for 1924 and where it was shipped. 1,677,W M feet was shipped into California, which he said was a decrease of 8.4 per cent compared with the 1923 shipments. 1,264,000 M feet u'as shipped through the Canal to the Atlantic Coast, an increase of.36.7 per cent over 1923 shipments. 1,423]91 M feet were shipped to foreign markets. Mr. Trower referred to the remarkable increase in the Atlantic Coast shipments since the opening of the Panama Canal, and stated Japan was the largest foreign market for Douglas Fir with Australia, China, West Coast of South America, and Europe following in that order. In closing his talk, Mr. Trower spoke of the friendship and co-operation that is brought out by such lumbermen gatherings.

Austin L. Black, Advertising Manager of the California White and Sugar Pine Manufacturers' Association, was the next speaker. Mr. Black created considerable laughter among the gathering when he related how he happened to become associated rvith the Pine Association as their advertising manager. When he applied for the position, he

said: "the President couldn't figure how a man by the name of 'Black' could write ''White' pine ads that would be 'Read.' The President turned him down but he later convinced hirn and was taken on. when he told him that with Smith as secretary-manager and Black as advertising manag'er, 'Black-Smith' should make a good combination for their Association." Mr. Black told of the large advertising campaign being carried on by the California White and Sugar Pine Manufacturers' Association, and stated that the beautiful lumber advertisements appearing in the magazines and trade journals had changed the attitude of the buying public towards the retail lumber business.

The Stockton Rotary Club Quartette was the next num(Continued on Page 49.)

(Continued from Page 44.)

chant may not sell it at that time-but it is a certainty that no one else will.

There are thousands of merchants in the United States doing this sort of business now. I talk to many of them, and delight in their recitals of business creating.

And there isn't a town where much of this sort of excellent business is not going begging. It is mute begging, 'tis true, but begging nevertheless.

Is business slow this week, Mr. Lumber Dealer?

Then go out into the highways and the byways, and dig up some that hasn't been thought of. This sort of business will never come to YOU. It isn't possible in the nature of things.

But it is there-alwaYs.

HE LIKES IT

"Feeling the need of a dependable source of lumber information and knowing from reading your journal that this information is always accurately set forth, I enclose my check for a year's subscription."

P.

FORTY-FIVE PER CENT LUMBER ON WATER DELIVERY

Approximately 45 per cent of the 1924lumber shipments of Oregon, Washington and British Columbia was sold on water delivery, according to the annual shipping report of Pacific lumber inspection bureau.

Notwithstanding loss of trade, compared with 1923, in one domestic and six export markets, there was a net increase of 4.4 per cent in the water-borne business, primarily due to the domestic Atlantic coast markets' gain of nearly 37 per cent over 1923.

The extent to which west coast woods are gaining in east coast markets is indicated by a gain of more than 75 per cent in the past two years, placing the territory north of Hatteras a close second to California as the greatest market for west coast forest products.

LONGVIEW THIRD IN STATE IN BUILDING

Longview rvas the third city in Washington and ranked ninth in the entire Pacific coast section in building activity for the month of January, according to building permit figures. A report issued by S. W. Straus & Co., places Seattle first in Washington with permits covering an estimated expenditure ol $2,715,7%) for the month. Tacoma is second with $1,007,650 and Longview third with $285,478. Kelso is seventh with $41.975.

J. Thiele, Modesto.

BILLY GLASSON MUCH BETTER

W. J. (Billy) Glasson, of the W. J. Glasson Planing Mill, San Diego, is reported as much improved from his long siege in the hospital. A severe stomach ailment has kept Mr. Glasson confined for several weeks.

Los Angeles leads the Pacific coast section with a total of $11,171,162 f.or the month. San Francisco is second with nearly three and one-half million and Portland third with $2,942,410. Oakland is fourth, Seattle fifth, San Diego sixth and Long Beach seventh.

FORTUNE MAKES CHANGE

Mr. L. M. Fortune. formerlv connected with Chas. R. McCormick & Company, Los Angeles, is now in the sales department with W. R. Chamberlin & Company, with manager J. J. Rea, at their Los Angeles offices.

Here's An Oak Floorittg Minus Bit Marks

( llt tlrcrefore cosls less to lay because it reeuires no I { scraping and uery little sanding--oll of zuhich means } I beauty plus economy in the finishcd floor.) t Scientific machine work in the manufacture of oak flooring is imperative if for no other reason than to justify our extraordinary precautions taken in drying oak lumber. Our edge-feed machines are superior to other devices in that they produce a finished flooring strip which is mirrorsmooth and free from planer knife marks. (Ask for our free booklet.)

Actually gives you a superior flooring stock because in making "America's Finest" we have gone far beyond commonly accepted conventional methods. From selecting uniformity in standing timber to perfect bundling of finished flooring, every step is taken according to the most advanced processes.

Your first order makes you a permanent custonr,er. Shall zve suote now?

forests rest with you. You cannot say that it does not ;;;;;"- vo".' it io.t. It is your duty to conserve the interests of the future.

C. G. Bird

Responsible for the Great of the Meeting Success

(Continued f.rom Page 47)

ber on the program and sang a special number dedicated to Robert Dollar-entitled "Eight Bells."

Mr. Russell then introduced the Speaker of the Day, Dr. Tullv C. Knoles, of Stockton, President of the College of the Pacific. In his introductory remarks, Dr. Knoles created much enjoyment when he stated, "that the lumber dealers of Stockloir had some excellent stocks of lumber on hand and perhaps the bedt lumber that could be fo-und anywLere in the stati, because they had sold the rest of it to the College. The whole world is changir-rg," Dr' Knoles said, "aid as far as students are concerned it is changing for the better. The subjects taught in the colleges today are -different from those once taught. More and more emphasls ls being placed on the sociallciences in the curriculum. We are s"tddying history not merely to satisfy our curiosity but in order to marshall together the lessons of the past so that we may regulate the future. We are studying economy-to know the fict about the great materialities of our age. The college student is changing the viewpoint of the business world.

"I can remember when the words 'business is business' excused all tactics, when business men sought to cover up their business secrets, when the attitude was all for personal aggrandizement regardless of who was hurt. The explorer"ind the student 6ave changed-that.- Explorers into thi social life of the world have published their findings -in scientific magazines. The student has compiled -his statistics and derionstrated that business to succeed must be established upon an economic foundation. The college students a.e 6u.y all the time with their statistics. Th"y enter business life armed with economic facts and are forcing the reorganization of methods in order to meet competition. It is no longer possible to find a secret supply. ^ Law rules transportation and no one is given cheaper rttd b"ttet facilities at the expense of another'

"Of course you were the last men in the world to need this exterior force to change your system. You developed in your organization ethics noi forced upon you bu.t evolved thiough yiur o*n experiences, your own mistakes, your - own "disioveries and founded upon your own character' ' We ha'ue come to the place where the man in business must succeed by open cov6nants openly arrived at. The business whici goes ahead today depends on service for its success. Bu-siness clubs are- evolving theories of service and of ethics for us to trY.

"We are willing to try any theory but we must try it at the bar of statistics. The business world must learn rvhat the economist has learned. We cannot sqcceed permanently if one segment of the community is prosperous at the other segment's expense.

"You believe that the retail lumberman is necessary to distribution. Do not lav emphasis on one side of your ethics. You have a duty to both the consumer and the producer. The responsib;tity for the destruction of our

"Determine the price that you should charge the.consumer in order to fulfill your duty, both to hrm and the oioa"..t. One price to att is right provided it is.equal ;;;-it.t. Notfti"g is going to aroule.sus.picion and distrust "i rJui tt.ttrods Jo m"uch is a disparity in prices and treat-.nt. Be careful to see that we, the consumer' get a square deal"

Mr. Russell then introduced the last speaker on the program. Parson Simpkin, Hoo-Hoo Chaplain, rvho gave one 3t ttir fine inspirational talks. The Parson complrmented ttt" Co^*ittee for the wonderful meeting-;cxpressed aporeciation for the fine work done by Chas' G' 'Bird, reterrtng ["-t i- tt a "Bird of Birds"; and congratulated Stockton on ift. *""a.tful progress it Las made' He emphasized the ,r...t.itv of servicE and obedience to the laws of business ii "ta"it. tuccessfully condttct a business' He said' the.re i. u iOO per cent tuinover of the retail business of the Unitea States "lr"ry ,"l .n years and four months through U""tit*"t, and any busintss which does not regard the i";;i Uit.ltt".t is'headed for bankruptcy' Deal as one Drice men in your community' was his advice to retall i;;b";;". t'"n have to sell ior a certain price to ma.\g a Drofit, he asserted, adding that cut-tttroat comPetltlon il;; Uant iuptcy. 'The Pa-rson stated that the lumbermen il;e;ftll reali"aiion of the value of the forests, that there *.. .""""n standing timber to last at the present rate of cutting tol tZS years, and that when this stand is cut there *itt t-" sufficient second grorvth timber available for all iot"t" "t.i. In closing his"address, the Parson stated, "take home the common iinse that you have heard here this afternoon and you will be successful"'

After reading a telegram from G' Cornwall, M!'-Russell "fo..a -tn.m.Etittg, "'it.t "ntto,tnc-ing -that the Hoo-Hoo C""..t.""tion woriid follow immediately in the ball room of the hotel.

HOO-HOO CONCATENATION

Fourteen Kittens were initiated into the realms of HooHoo Land under the supervision of D' A' Williamson, Vicegerent Snark of the Sacramento District'

The Kittens were: L. E. Ram{orth, Simpsorr St1e9l Cg" Oakland; W. C. Simpson, Simpson- Screen Co', Oakland; H:i. M;t"ey, California & -Oregon Lumber Co', San-Fran.i.."; T- H. Ke*in, Kervin Lumber Co', Modesto; Fillmore d;;;", Union Lumber Co', Delano;- -Chas' C' Moorehead' lr*i" i"-frer Co., Escalon; Fayette McKenzie Donaldson' i,;i;;"b;;t Lu-be. Co.,-stocktbli Chas' C' Bqcklev, Calii";;i" b;d"r Products Co., Stockton; R' W' S1{er, Calii;;;i; Cedar Products Co., Stockton; Lawrence K' Swent;;i; S-ith Lumber So., San Francislo-;.William P' O'Con""1, b-*""t-Oregon Lumber Co', Medfor4. 9f:sgl ; Dean er,if., Vt"J.t" S-ugar Pine Co., Madera; M' W-' Holcomb' Sro"li.t Lumber" & Mill Co. Sacramento; Clarence V' bi'rf.". Silver Falls Timber Co', Silverton, Oregon'

The Nine in charge of the initiation were:,Vicegerent S";;i o. e. witti"rri.on, JVlidvallev l-br' Co', Galt; Senior fr;; ii;., B' S. tt'l.stide,'Davis Luhber Co', Davis Juqlor ii"" -Hl.i, Ullton Hendrickson, \Materway S-' &.D' Co" Oakland; Scrivenoter, tr. T. Robie,-Auburn Lumber Lo'' A;;;;;'goju*, George Ground, -Modesto Lumber Co'' M;;;1;; lJu"i*ock,"Fred llamlin, Paramino Lumber a;.; S;;' f,i..,.is.o; Custocatian, Earl. White, California 6Lit*C".,-O"kland; Arcanoper, i' Q' Martiq, "California f-"-U.t-U".chant," San Franciscb; Gurdon, L' H' Elliott' Valley Lumber Co., Lodi.

FrankTrowerassistedSnark.Williamsonintheritual *"r^f. ""a C.-O. t_"tltaster read the Code of Ethics. Milton Hu"a;"tton put the Kittens through a few of his well 1""*" it""t.l Rod Hendrickson, President of Hoo Hoo 'if,iU i.I- 9, presided at the piano, and Walter Baker, of the H-""aii"f..6n Lumber Co.,- Sacramento, was at the trap

1*-,.and.they provided some snappy music during the (-oncatenatron.

DANCE CLOSES MEETING

-At 8:3O p.m. about 75 couples assembled in the Ball Room of the Stockton Hotel and dancing was continued until midnight -w_ith excellent music furn-ished by Bower's Or_ chestra of Stockton.

The Arrangeme_nt Committee in charge of the Joint Committee was as follows: Charles G. Bird, Stockt6n Lumber Co. _Chairman ; George Meisner, Valley Lumber Co., Lodi; l. U. Gartin, Stanislaus Lumber Co., Modesto: Georsi Good, Good Lumber Co., Tracy; C. D. LeMaster, Sacr?mrento; S. H. Rothermel, Central Lumber Co., Stockton; Fregk W. Trower, Trower Lumber Co., San Francisco. ^ The receiption committee was made up of Mr. and Mrs. George Good of Tracy, Mr. and Mrs.-Lester Elliott of !o_d_t, -Mr, and Mrs. C. D. LeMaster of Sacramento, Mrs. S. H. Rothermel, Stockton, and Frank Wells of Turlock.

Thr Regiltration List for the meeting was as follows:

_ Parson P. A. Simpkins, St. Louis; Ge-orge C. Burnctg Tulere; C. G. Bir4 Stockt6n; Charles Scfrtcefl Orovitlei-ihii P.- H?rc H-. {.. Rqenlerg, L_os Angeles; 3. E. ncggs,'L. J. !V"Jaqg+ .R"!Stt S. _G11ni. G. R. Bleeck6r, San F;dci"";a

L E-. B_rink, Chico; J. P. Brewer, pittsburg; Mr. and Mrs. 9-. .D. le4astcr,_SaCranenqo; R.' F. Wels]'tur%cf; A. -j. Nolan, I. _C_. lt"N":1", San-Francisco; F. B.'Duncan, Detan6; Jancs Ij..Il"tt J. E. Martin, San Francisco; D. A.'Willia,nson and wifc, Galt; Mr. and Mrs. G. E. Ground. Laura Thomo_ solt' Modesto; lll. D. fohgsoq-lV. F. _parker, Ciakland; Georlc .L. Meissner, Lodi; C. R. iillson. Modesio: W. W. Bov?- Ivanhog; Mr. and Mrs. _H. S. Fullcr, Lodi; George B. Fultcr and wife, Santa Rosa; Ben Maisler,- Aaron Maisjcr, fresrrol ''. iMrs. O. H..Miller, _Mrs. ;. H. Shcbaid,-Sa"r"-""1b; O.-p] 5us9 and wife, Stoc-kto-n; _lWr. and Mrs. E. M. Tildeir, J. C. F!".! and;rif3, gakland; R. p. Fuller ana wifl, n.ttii-'fiirc-r, . Manteca; 8..8. Unruh, Fairmead; Walter Bakei. L. H. Chao_ lran ang wifc, Sqglamcntg; Milton Hendrickion, Oaktani; G_corge E._9uqly, W. lr[. ShiffIett, ltlodesto; Gcorfc Gorman, NaPa; .T. 4. K^errf", Geor-ge Ke,isin, Modeito; -riia connii an! qifc. Curtis Cutter, Sacrament6; S. W.'Robinson-ina wifc, R. B. Coopcr and wife, W. O,Connor, D. H. Schrocbet

-4 "4-C Stockton; W. H. Beeseckcr, Oakdatc; L. E. Healcv q1tq _witg, Sacramcnto; H.-T. C_lark, Oakdate; C. G. Chipilari, Oakland; Lcah Grahim,Eln-Jo-r91 S- F: Willi;ni l;;S.; Francilco_; M. G. Paynci W. A-. WasHictr, triodesto; ii;. ;,d $rs. C_. H. Tinness-San Fran_cisco;_f.t{.-Ou Vaifc, ni6ir; P_ean Cook, Madcral yf._qtd tt[rs. j. C.-n"U&, Sac-i"rnciltoi Mr. and Mrs. A. S. McKinney, Sjn Francisc6;-C.-e.-itii: _I_1tyre, Clovis; Noah _Adams, -O-akland; Gdr# *: A'd.;, Walnut_Grove; C. R.Buchanin, tr4r* ifuaea S-an-Fia"-"EG $. .M. _Pearcc and wi!e, Gllberi pcarce, O;kL"d; K;fi;tli !mi_th,. Sa4 Francisco; Sip lrascr, H. S.'BJulsc[;a.dttF-;;.i S. Steiffilion, W. S. -Steinnlio_n, Farami"o; Ctraitor-CJ.i"rii Chowchi{a; E. E. Broyen,- Ma_rysvile; A.'n. tvtiitd;-Ii6;: t_c_ga; O._L. Russum and vrife, Siocktori; Mr. and tf["s. S. A. $i1on Lockdord; Ralp! p. Duncan, li"iccal ltr. Iria Uii. J. S. Irwin, Escalon; f,dr. and Mrs.'M. W. iiai"oinUl-S;;; me-nto; Mr. and Mrs. Char_les ..,, Morchead, Escdoni O. O. WilsonStockton; Mr.. and Mrs. LawrcnCc-lriassly, Sah F;;: cisco; Ea_rl A. Blackman, Oakland; Ur. anA-'ilrs.-F.t. Noonan, Woodland; N. {.-!r_o_ss, Hairwood; Ct'a"toi ilucfif"y, Stockton; Mr. and Mrs. Rod Heidric-trson. C. W. f.iaiJr. Sali ..Franctsco; Mr. and Mrs. S. H. Rothermel, Stockton; Mr. and 'Iurs. ceo-rge_A. Good, Tracy_; A.-L. portcr, Spokaire; R. C. Turncr, -A. J.. Rusself .San_Fiancisco; E. \,(f.-k-G;-ili;; field; W.. B- Dean, C!!_cp; Mf. ana Mrs. f.. tt.-iffibtr,-Iriii_ earct__El$Sr Marian Etliett, Lodi; H. W. Hink-.-A. C;;t_ son, H. C. Henr5r, J. R. Ncylan,_Cirl W. Watts,'ff. g.-Ch;d_ _bourn-c, San Francisco-i &qy gray, Taft; Dave Steinmetz, Los Angeles;_A. H. Keliy, Visatia; Iifr_ina Uri. J. Iri:-ifi;: gomery, Stockton. _&y-pll W!r-ee!er, Stockton;_S. T. Scoficld, Bakerefield; F. W. Elliott, H. H.. Sumrner_, San Franclsco;-h. W. -S;;;; Stocktg_n; M.r_qa Vrs. W. E. S;;""Jr,-G"it;'ru". a;d 1i;;. J. {. {ason, Yuba City; Mrs.- R. !. Wells, W. E. Anderson; 3u5!oc!-; W. B. Marcl, Iv-anho_e; E. enii"o*t, 'Si;iw;Ii J. H. Shcph{d, O. H.--MiIter, Sairamento; Ui.'""a-iti;;:E: ru. schaur, Tragy; John-L._To4-4, Joc Todd, Oakland; F. p;an Pr3scog F'rcsno;_$. _J._!t[iligr, C. W. Mutier, R: A: Ittsco:$ San Francisco; M. A. Hirschfeld, San Leandrb; Mre. C. P. Christenson, Linil=en_; Mr. and Urs.'W. U. C;A;'C;J[: 9_$-1r.r.r, Pittsburi; F..Holmes, !'. W.' Brir;;{ i'fiCtr;;;;: !ryifltSp J<. Aitkeq San Fraricisco; noUc?i-ihlrii, St.l,Lilrii Mrr- E F. Robic, Auburl; C._V._p;ake; Silv;6;;b;;.; E:S: McB_ridc and wife, D-aviii C. K. Crane ara-riifc; E*cicii !y. H. Fatconbury and wiie, F. J. McK;in; Stocftcinlff-.- b] !'erguson and qrife, Sacramento; C. F. Frantz, San Frincisco;

Mr. and Mrs. T. H. McPherson, Escalon; Charles P. Christenscn, Linden; C. A. Minard, Mrs. J. H. Shepard, Sacramentol Mrs. J. R. Neyland, Oakland; Mr. and Mrs. J; W. Strifiler, Lincoln, Ill.; Mrs. J. M. Montgomery, Stockton; Mr. and Mrs. J. A. McWalters, J. H. Stutz, San Francisco; Mr, and Mrs. Warren S. Baird, Fresno; A. J. Crow, Kermanl J. G. Martin, O. H. Carter, A. H. Chalfant, Fresno; L. K. Swentsel, R. E. Hills, M. L. Euphrat, F. R. Lamon, San Francisco; Mr. and Mrs. R. T. O'Hara, Pittsburg; Mr. and Mrs. J. U. Gartin, Modesto; M. H. Ulrich, Mr. and Mrs. W. A. Glenn, Oakland; Frank F. Minard, Fresno; C. Stowell Smith, San Francisco; C. N. Wood, R. E. Bacon, Oakland; Austin Black, Mr. and Mrs. L. A. Godard, R. F, Hamrnatt, San Francisco; A. M. Charter, Roseville; Mr. and Mrs. S. P. Ross, Hanford; G. Thurman, Stockton; Mr. and Mrs. W. B, Dearborne, Loomis; F. L. Sayre, San Francisco; F. F. Sayre, Stockton; Mr. and Mts. Earl White, Mr. and Mrs. F. L. Tillson; Mr. and Mrs. J. P. Ross, Modesto; Mr, and Mrs. G. W. Merwin, Newman; Mr. and Mrs. J. J. Farley, Stockton; Mr. and Mrs. L. J. Harris, Oakland; Mr. and Mrs. W. Tilden, Oakland; Mr. and Mrs. Frcd Hamlin, San Francisco; E. T. Robie, Auburn; Mrs. G. W. Fraser, San Francisco; A. A. Kelley, San Francisco.

HOO HOO PROTESTS PROPOSAL TO CLOSE COOS BAY RIVERS

Marshfield, Ore., Feb. 18.-The Coos Ba1' Hoo Hoo club and North Bend Chaml;ers of Commerce have passed resoIutions asking that the proposal of the l'ar department to close both North and South Coos rivers to log traffic be held in abeyance until a public hearing on the question is held. Notification of the action lvas to be sent to Captain George Mayo, head of the Portland U. S. engineers district.

DIMMICK LUMBER CO. TO REPRESENT L. H. MS & CO.

The Dimmick Lumber Co., of San Francisco, announce that they are now acting as the Northern California representatives of L. H. h'es & Co. of Seattle, Washington. Dur-ing his recent trip to the Northwest, A. A. Dimmick, President of the Dimmick Lumber Co., made arrang'ements to handle their account in Northern California.

(Continued from Page 10.)

Forsyth, Forsyth & Co.; Homer B. Maris. H. B. Maris Panel Co.: Gus Dieckmann. Dieckmann Hardwood Co.; Ray Ford, Cadwalladei Gibson Lumber Co.

Los Angeles-R. E. James, W. E. Cooper Lumber Co.: E. E. Taen_zer, Aqrerican Hardwood Co.; C. Ro-bert Taenzer, American Hardwoo_d Qo.; C. W. Bohr.rhoff, Clarence Bohnhofi; H. W. Swaf!or(, E.-1. S^tanton &_Son; A. B. McAlpine, E. J. Stanton & Son; _LSRgv H. Stanton, _E. J.Stanton & Sbn;'D. j. Catritt, Western Hardwood Lumber Co.; B. W. Byrne, Western Hardwood Lum- ber Co.

San Diego-Jerry Sullivan, Jr., Sullivan Hardwood Lumber Co.

The semi-annual meeting will be held in Vancouver in August, the date to be announced later.

HOWELL BAKER IMPROVED

Mr. Howell Baker, head of the California Panel & Veneer Company, Los Angeles, is back on the job after a severe attack of the "flu."

Laminex Door Exhibit at Stockton Meeting

An interesting feature of the Joint Meeting of the Central California, Sacramento Valley, and San Joaquin Valley Lumbermen's Clubs, held at the -stockton liotei on Satuiday, February 14, was the Laminex Door exhibit. which are manufactured by !!te Wheeler-Osgood Company of Tacoma, Washington. The exhibit consisted of a Laminex Door submerged- in a tank of water to show that these doors are- guaranteed not to shrink, swell, warp, or buckle. The'exhibit was on display in the lobby of the hotel and was of much interest to the lumbermen attending the meeting. The exhibit was in charge of L. G. Woodson of San Francisco, Northern California representative for the Wheeler-Osgood Company.

S,tppose Your Plant Should Burn Tonight-

would y-ou be able to view- the twisted, emoldering ruin", conaoled in your mic- fortune bv th-e sure knowl-e.ds,e thal yog are "d;q".4;iti;t.d,-*ith ;;;; condition on the policy fulGlled, so thai there will b: ;; ;";;tion of the amount you will recover?

The time to think about this question is not after, but before the 6re.

Abctdeen Lunber & Shlngte Coa Ab6rd.€en, Wash. Amerlcan MIU Co., Aberdeen, Wash.

Eoqnlam Lumbcr & thtnatc Oo, Iloqulam. Tlash.

Prolx)er Mttl Ooe Prosper, Ore.

Raymond Lrmber Co. Raymontl, Wash.

Oolumbla Bor & Lumber Oo., South Bentl., Wash.

Eulbert lllll Oo., Aberdeen, Wash.

illUr & |Ilmber Ce., South Bend, Wash. J. ,{. Lewl! shtDalc Co.. South Berral. w'ash,

(Continued from Page 40)

ing and I find that the owner nearly always vr'ants more work done than he thought he did when I started.'

"We are c6nvinced," said Mr. Upson, "that the possibilities for building in the cities are far from exhausted and that repairing and remodeling can be made to partly, if not wholly, make up for the small drop in new construction. For nine out of every ten houses have walls and ceilings to be replaced. Two out of every three stores need repairing. And three out of five factories are in need of repair."

"What part do you think wallboard is going to play in the new building program?" I asked Mr. Upson.

Smiling, he said: "The possibilities of wallboard have scarcely been touched. The next four years will see a change not only in the increased amount of wallboard used but in the type of buildings in which it is used. We think we have worked out a plan that is going to be an impelling force in bringing the situation atrout.

"But let me lead up to the climax of my story," said Mr. Upson, and I gladly settled back to listen.

"Wallboaid is a new wall lining as compared with plaster and, like every improvement, it has had its obstacles to overcome. You will remember that not so long ago the stand-pater's ridiculed the steam-engine, the telephone and the bath-tub.

"During the first few years of its existance wallboard naturally had to overcome the prejudice of 'stand-paters' who felt that the world was getting along very well with plaster. Unfortunately some of the first boards were not made up to a quality standard. Some of them were made in poorly equipped mills. Some of them, dubl-r 'orphan' boards, were made to 'sell' regardless of quality.

"As you can see, prejudice would be a natural result of this condition. Contractors, dealers and users gained the idea that wallboard was only suitable for attics, garages and cheap repair jobs. This was the state of affairs we had to face when Upson Board was first put on the market. Upson Board by the service it has given has proved the difference of good wallboard and poor wallboards and that good wallboard is an improvement over lath and plaster.

"We are rather proud of the record for service which Upson Board has made. Since 1916 we have had less than one complaint to every 8,000,000 square feet of Upson Board sold and used. In terms of houses this means less than one complaint to every 2,000 houses lined throughout which is more than the number of houses in the average town of 10,000 people. We feel that the first mile stone in our ambition for good wallboard has been passed-the one labeled quality. Of course, we shall continue to improve the quality of Upson Board for we know that nothing is perfect.

"We find in spite of the fact that thousands of the best dealers

Why Sell Redwood?

n NE of our good dealer friends in a recent letter jokingly v remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and ihsects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs little repairing. But this dealer keeps iight on ordering Redwood. He finds that telling these sad facts about Redwood to his custorners does ndt drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Redwood" there isn't any other wood, either soft or hard, that averages as high on durability, lack of shrinkage, strength as a beavn or post, ease of glueing, a,orbabilit! and ability to "stay put."

all over the country have steadily increased their Upson Board sales for the past five years-in spite of the fact that thousands of contractors are making good profits from the use and recommendation of Upson Board-and in spite of the fact that a large percentage of people generally appreciate a good wallboard, that there are contractors, dealers and users who have not been able to see the possibilities of wallboard for high-class work.

"I, myself, have heard contractors say:'If wallboard has to be applied in narrow panels with cheap decorative strips that rnake it look like railroad tracks, then I do not want to recommend it.'

"Of course, we know that the beauty of paneling is unlimited. We know that paneled walls and ceilings are as old as Art itself and that the Greeks and Romans to whom we look for Beauty and Culture used paneling almost entirely.

"Magazines, fortunately, are doing a great deal to educate people to the beauty of paneled walls and ceilings. If you stop to think of it you can scarcely pick up a magazine article or a book devoted to interior decorating that does not show tasteful paneling.

"The vogue for Colonial Architecture is bringing paneling into prominence. Every good specimen of Colonial Architecture shows paneled walls and ceilings. Many of them are of wood and too expensive for general use, it is true. That is just where wallboard performs a real service. It makes possible walls and ceilings of lasting beauty at a lower cost than would be the case if wood was used.

"You recall a few moments ago I referred to the steadl increase in sales of most of our dealers and the addition of thousands of contractors to our list. As we checked over our records we felt that there must be a reason why all of our dealers were not showing the same steady increase.

"Three years ago we started a series of investigations. We personally inspected hundreds of wallboard installations. We interviewed the contractors on the job and the decision we reached was that improper application, poorly selected panel designs and inharmonious wood trim were the three things standing in the way of progress of good wallboard.

"On first thought it seemed as though the responsibility was up to contractors. But we found most of them very glad of our suggestions as to how they might have made better looking jobs and created better satisfied customers for themselves.

"Education is the one thing that will put good wallboard in its hightful place as the modern wallboard, we said to ourselves. And then we started to work on a plan that would solve the problems of contractors and dealers.

"When we got into it we discovered we had taken upon ourselves a stupendous task. Pictures of the right kind of installations had to be collected, and that was a job in itself.

(Continued on Page 54.)

IIESIGIIEII F(lR IIIIIUSTRIII HAUTITG

In the lumber industry, as in other lines of endeavor, you 6nd the familiar sight of truckg equipped with Goodyear Truck Tires operating under every conceivable condition of heavy duty hauling.

Scores of Goodyear All-Weather Tread Solids and Goodyear Cushions are already in service, and more are constantly being purchased, proving that they are ideal equipment for this type of work.

If you are not already familiar with Goodyears and their economy and adaptability as equipment on your trucks, we will be glad to send our representa' tive to you with the complete story.

53.)

. "Drawings covering every point that might cone up in connec- tion with the application of Upson Board had to be made.

"My !,rother C. A-Upson made the first rough drawings. They were talked over and thought over in conferencls of our-own executives and of outside merchandising executives.

"Then they were turned over to the architects. Some of the best known architects in the country were called in to digest and condense our plans. I should say that at least a 1,000 to 1,500 drawings were made before thev were ready for publication. You see we wanted to be sure to answer every question that might come up in the mind of a contractor.'

"In our own personal investigation trips we found that contractors were constantly running into the problem of how to handle the trim in applying Upson Board over old plaster-what to do in cases where it was originally planned to use plaster and (Jpson Board was later decided upon-how to apply Upson Board witlout removing the baseboard-and dozens of other similar questions.

"Dealers, too, have been asked the same questions in the past and they have had--to evade them because no manufacturer had expended the time or effort to educate them so that they could answei them for themselves. But now the Upson Blue Book- will make all dealers and contractors wallboard exDerts.

"Let me show you," said Mi. Upson, "how the Upson Blue Book tells the story of good wallboard and its possibilities"-and he opened a big book, beautifully bound in blue leather with the title "Vpson Blue Book" embossed in gold. Mr. Upson turned page after page of pictures in black and white showing dinine rooms, living rooms, bed rpoms and sun parlors all finished with wallboard in attractive designs. There were stores, offices, factories and garages, too. Every type of building and almost every type of room was portrayed.

As Mr. IJpson triumphantly turned to a color spread showing several rooms in dignified paneling and soft coloring I said; "Thesi pictures would convince the coldest skeptic that properly paneled walls and ceilings have individuality and taste unobtainablb in any other way!"

"How ma_ny pages are there in the Blue Book," I asked Mr. Upson.

"About 150 pages," he replied, "including the pages describing the qualities a good wallboard should have and the blue print pages."

"These blue print pages that I am coming to," said Mr. Upson, "we consider the most important part of the Blue Book beiause they show just how to obtain the effects shown in the pictures we have just looked at."

I found that there were at least 50 pages of blue prints, each page telling a complete story from the background to which wallboard

(Continued from Page WHAT

ghoul.d b.9 applied in the particlrlar type of room portrayed to the last detail regardin_g the right kind of trim and moirlding! to create the complete installation.

After what Mr. Upson had told me about the questions that dealers,, contractors and wallboard users constantly have to solve, I could see the import of these blue print designs and their value to contractors, dealers and consumers as well.

"Why,.your Blue Book is a veritable encyclopedia,', I exclaimed.

"That is exactly what we have tried to niake-it," iV{r. IJpson answered.

"In addition to the information that contraitors can gather from referring to the Blue Book as it hangs in the dealers offi"ces we will send them, when they have decided upon the design they wish to carry out, an exact copy of any of the blue prints shbwn in the Blue Bo*. so that they. can have it as a guide to the completion of a job."

"The Blue Book thus. far represents an investment of over $i00,- 000,"_said Mr. Upson. "By the time it is functioning in the hands of our dealers- we presume it will cost us about $150;000, because we are going further and helping our dealers to nierchanciise the Blue Book-to get it working for them."

"With every Blue Book we shall furnish the Blue Book Mercha!dising Service-the most remarkable selling service ever offered lumber dealers to increase their profits, w beliive.

"The Upson Blue Book Merchandising Service will show dealers how by_gsing the Upson Blue Book as a background they can double and treble their sales of wood trim and Upson Board." -

"It offers suggestions and materials foi campaigns of advertising to carpenters and contractors telling them of the wonderful servicE dealers are in a position to offer them and inspiring them to do more and better jobs with Upson Board.

"The Merchandising Service offers a campaign of advertising material for home owners, business houses, professional men and -every possible user of Upson Board. It not only pictures ihe advertising material which The Upson Company is prepared to send to dealeri for distribution by them but it contains suggestions for model letters and additional material which the dealer can send out under his own name.

"The Merchandising Service tell all about he National Advertisine of The Upson Company through which the full story of the BIue Book and the service it ofters will be broadcasted to home owners and contractors all over the country. It shows dealers how to link up with Upson advertising campaign."

HDE MEANS TO THE HARDWOOD BUYERS OF THE WEST

l-The Southwest is today the last great stand of virgin hardwoods-close to you. This means that you can get any amount of any variety at any time.

o N E v E R Y s T I c K Hillyer Detrtsch Edwards, Inc. Horduod Lumbet Oakdale Loui^giana o F

We

They Decided the Old flome Place Must Do I

A few yeers ago under a smoky coal oil lamp in fatttt hon.e a lumber dealer despaired of selling a farmer and his wife the material for a new home and a new barn. It cost too much to build, they said; and anywey, the old place would do. So the dealer'drole baclcto town, certain that he had done all in his power to make a sale. And perhaps under the circumstences' he had.

IIThe old home plece held its outwerd charms, but some changes were taking place now and then" The washboard, almost a tradition around the house was put away in the loft of the smoke-house the day a new washing machine arrived and went into service. Later, the cross.cut saw was taken awsv from the woodpile after a gesoline engine and power saw had been unloaded and set up. The old buggy' getting pretty rickety, lasted a little while, until one day it wal pulled out from the shed and left under ihe big walnut tree to make room for en automobile. Mule end horee prices bef,an to skyrocket right at e time sthen tei*s *ere needcd badly; and the upshot of that was that e tractor made its appearence on the farm. A few months after that the coal oil lamps disappeared; a lighting plant had been installed. All of thesc improvements were necessary; but the old home itself "would do."

III

Slx ot eevcn years ago on almost any farm the washboard "would do"-and so would the cross.cut saw, thc buggy, the horse and mule teems, the coEl oil lamp.

Why this changel

Pege after page of reading mattet and a& vertisements in national publicetions, farm journals and newspapers began telling the farmer and his wife about these new things. The old-fashioned appliances were aban done& Praiseworthy, yes; but the constent persuasion of national advertising sent the i"rmer on down the street past the retail lumber yard to spend his money with another merchant. And the old home place on meny farms was not rebuilt.

IV

Long8ell advertising has been helpingto combat this tendency in your community to spend money for other things for over six iears. It has put before your people with bank eccounts the suggestion' rnonttr in and month out, thet money spent on building activity is money well spent; that you, the lumber dealer in their town, are the man to be consulted on this investment.

You can make it work for yout-a service is at your disposal to tie up with this advertising-we'll gladly tell you about it.

Long,Bell Douglas Fir

Long-Bell Douglas Fir Lumber and Timbers, from a stand' point of manufacturg meet the most exacting requirements. These products are manufactured from virgin timber, under skilld supervision, with modern equipment. -LottgBell manufacturing plants at Longview, \Vash., ore uDSUt' passed in accuracy, thoroughness and efficiency.

Back of these l,ong.Bell products is a practical dealer advertising service available to dealers. This service includes such advertising material as newspapet cuts' picture slides, envelope enclosures, mailing catds, the Barn Equipment Book, Home Remodeling Suggestions, and similar advertising material. 'Write us for complete information.

A VIEu/ OF A LOG CARRIAGE IN THE HEAD MILI{ LONC-BELL M.{NUFACTURING PLANTS' LONGVIEW' \I/ASTL

THE LONG.BELL LUMBER CO.

R. A. Long Bldg. Kansae City, Mo. Lambcnu Stw It75

Douglu.Fir Lumbct and Timberrt Southcm Pine Lumber and Timbcq Creoroted Lumbcr, Timben, Poct& Polcr, Tiec, Guald'Rail Post!, PilinS; Southern Hardwood Lumber md Tiqbcn; Oak Florlng; Califomia White Pine Lumber Sruh rrrd Doon.

Anto F. Korbel Dies

_ Aaton F. Korbel, pioneer California lumberman, died in San Rafael, Feb. 6, a1 the age of 84 years. Korbei arrived in San Francisco from Bohemia in i862 and worked as a mechanic. Later rvith his brother he formed the Humboldt Lumber Company, rvith camps in Sonoma, Mendocino and Humboldt counties. He built the Arcata, Mad River Railroad, and a ton'n in Humboldt countv is namecl after him.

For 12 Yearr-

TILDEN MILL & LUMBER COMPANY PURCHASE ADDITIONAL PROPERTY

Tilden Mill & Lumber Co. of Oakland has purchased additional property at Santa Fe Ave. and West Eighth St., Hanford, for yard expansions at the Lucerne Lumber Company, recently purchased by the Oakland concern.

REDWOOD LUMBER CO. FILE ARTICLES OF CO-PARTNERSHIP

Articles of co-partnership have been filed in Redwood City for the Redwood Lumber Co., by Homer E. Robinson, Leonard J. Robinson, Jesse W. Kuffel and Cecil L. Davis. The principal place of business for the company is given as La Honda.

The Retail Trade Have Phoned SUTTER 39S

The Pasr Word To Proven Integritv

I:1" i:" shown.forty million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, etc.

BRADTEY BRAND HARDlvOODS

' Scientific ldln drying preserves within our products naturets sturdy and beautiful qualities, while

Modern machinery and sldlled human effort iustifies our slogan

"If

Bradley's lt's Better"

Hammond Lumber Co. Buys Large Lumber Vessel

Captain Charles Watts of San Francisco, and Edward French, marine engineer, are en route to the East coast to bring back the steamer M. J. Scanlon, rvhich rvas recently purchased by the Hammond Lumber Company of San Francisco.

The vessel is no.w on berth at Philadelphia to carry out to this coast general freight for John \\r. Chapman, San Francisco shipping man.

It was first contemplated bv her netv owners to convert the vessel into a model lumber career at Eastern shipyards rvith a capacity of transporting 4,000,000 feet of lumber, but this plan 'n'as changed and it is thought that the Hammond Company rvill let the conversion job upon arrival here to one of the East Bay yards.

C. B. DRAKE LOOKS OVER CALIFORNIA MARKET

C. B. Drake, sales manager of the Silver Falls Timber Co., Silverton, Oregon, is a California visitor and is accompanying J. M. Montgomery, their California representative, calling on the lumber trade in the Bay District, Sacramento Valley, and San Joaquin Valley. He attended the Joint Lumbermen's Meeting at Stockton on February 14 and was also one of the Kittens at the Hoo-Hoo Concatenation at Stockton.

JOHN OLSON VTSTTS SAN FRANCTSCO

John Olson, Los Angeles, Manager of the Southern California operations of Chas. R. McCormick & Co., was a recent San Francisco visitor u'here he conferred with Chas. R. McCormick, president of the company, on business matters. In speaking of lumber conditions in Southern California, he says that they are showing improvement. He states that San Diego is sholving a good steady home building growth and that the lumber demand there is good.

It is new to the Pacific Coart, but back Eart they have been selling Bishopric Base for 18 yearr-and thousands of Lumber Yards push it becaure it builds better, stronger wallr at lower cost.

A New Profit Maker

for Ltrrnber Merchants

IS-T!*

It's a Iumber product! Strips of beveled board embedded in asphalt mastic over a tough, durable fibre board. Sold in rolls. Contractors iust nail Bishopric Base to the Sold just the studding-then apply cement. We recommend | 8-gauge galvaniied wire netting to reinforce the cement. As the cement hardens in between the beveled boards it forms a dovetail-the slrongesl mechanical ftey lTnovn. Stronger even than walls of l" sheathing.

Get an Exha Profit

After its success in the East, Bishopric Base cannot fail to be a big seller in Los Angelss-65pgqi3lly as it costs no more than other bases which are not nearly so strong' There's no money in sheathing sales anyway. Sell Bishopric Base instead, for inside and outside walls, and get an extra pro6t that belongs to you but is now going to material supply houses.

Well Advertised

B'esides the national advertising campaign, Bishopric Base is now being advertised in smashing big space in -Los Angeles n"*rpap.tt. Send for free sample and learn how yo.i."n ptofri fiorn this new product now being manufactured in a Los Angeles factorY.

Bishopric Manu{acturing Company of California, producing Bishopric Base for Stucco, Plaster, Brick Veneer and pr"ame Siitaings; Bishopric Stucco for Exterior -W-alls; Sunfast Color -stucco; Flooring and Drain Board Composition, @4-626 East 62nd Street, Los Angeles' 'Phone AXridge 0707.

r.ic Bese

TACOMA +^ FINISH ^s K3*^e nws.W

"Really, Is It As Good As Tacoma's?"

Direct Mill Shipments or Truck Load Lots

From Our Los Angeles Warehouse.

915 E. 62nd St. AXridge 1374

" Competition - proof " Customerc

Make them stick to you by proving to them that you give them t[e maximum value for their money. For instance, suggest to them that (Ttadernolhed)

Lamao

(Light Red Philippine Mahogany) yields the richest mahogany grain appearance; that its light, firm texture simplifies color and finish problems; that its price "outlowers" anything else in its class.

Let us prooe it for your benefit, ntuy pronto.

C adw allader - Gibs on C o., I nc.

The ONLY Importas with our own Timber Supply and MiIIs in Luzon, and with PACIFIC COAST HEADQUARIERS AI

Sth and Brannan Sts.

Oqhland

San Francisco Los Angeles

bth and Brannan Sts., San Francicco

WHOLESALERS

with complete ctockr on hand in all grader, both ordinery and unurual rizer:

PORT ORFORD WHITE CEDAR

SUGAR PINE

WHITE PINE

DOUGLAS FIR

REDWOOD PATTERN STOCK

REDWOOD (worked)

SPRUCE

STRAIGHT OR MIXED CARS-DRY STOCK

For 18 Yearc

.CHICKASAW BRAND'' OAK FLOORING hae been a atandard of Grade{uality-Manuf acture

Manufactured By

And Distributed By E. M. SLATTERY

Lynwood, Cal.

GEO. C. CORNITIUS

Amer. Natl. Bank Bldg. San Frencisco

SAMUEL R. NORTON

Henry Bldg.

Portland

E pt xem

If, during the fiscal year, you spend eight hundred dollars ($800.00) or any other sum for imported or domestic hard or soft wood, interior building material, millwork, veneered or solid doors, sash, sanded finish, $arage doors, screens, etc., you should arrange with an old-established, solid concern, whose size and reputation insure you dependable supply and fair treatment, to fill your orders as they come in.

This will exempt you from the tax on your time and brain which "shopping around" involves. Try it.

Pacific Door and Sash Cornpany

"W'rn. I"I. .Wilson Ltrmber Co.

We are Speciatictr in Supplying the Trade with

lnquirier rolicitcdUnlirnited capacitySuperior rcrviceCargo and Rail Shipmentr

Old GrowtL ClcanGrcon or Kiln Dried Speciel Cutting Ordcrr-TimbcrrBoerdr end Dimcnrion.

ll( Square Pack, Wire-ticd LathMrnufacturcd to Strict Spccificationr Erpecially for Californie Trade.

O. D. FAIRFIELD PLANS TO BUILD MILL AT SAN CARLOS

O. D. Fairfield, formerly connected with the Empire Planing Mill of San Francisco, is reported to head a corporation planning early construction of a sash and door and planing mill plant in San Carlos, San Mateo County. A five-acre site is available. The plant with equipment rvill represent an expenditure of approximately $100.000.

F. G. DUTTLE ON EASTERN TRIP

F. G. Duttle, manag'er of the Sterling Lumber Co. yards, is on a business trip to Dubuque, Iowa. He will return to San Francisco around the first of the month. He is returning west over the southern route, and expects to spend a few days in Los Angeles on business before returning to San Francisco. Mrs. Duttle is accompanying him on the trip.

C. H. GRIFFIN APPOINTED GENERAL MANAGER

C. H. Griffin, formerly manager of the Homer T. Hayward Lumber Company, at Santa Cruz, has been appointed General Manager of all the yards of the Hayward Company in the northern part of the state. If. Wentrvorth, formerly connected with the Hammond Lumber Company at Terminal (Southern California) has been named manager of the Homer T. Hayrvard Lumber Co. yard at Santa Cruz.

GEORGE C. THOMPSON UNDERGOES OPERATION

George C. Thompson, San Francisco, General l\{anager of the Douglas Fir Export & Exploitation Co., was recently operated on for appendicitis. His many friends will be pleased to know that he is doing nicely and hopes to convalesce rapidly.

FRANK O'CONNOR SPENDS FE\^/ DAYS IN LOS ANGELES

Frank O'Connor, San Francisco representative of the Donovan Lumber Company, with saw-mill operations at Aberdeen, Washington, made a trip to Los Angeles around the middle of the month to look over the lumber market in the Southern metropolis. He says lumber market conditions in the Grays Harbor District are satisfactory and that the operators there are looking for a good volume of business to develop before the first of the month.

McLEAN HARDWOOD FLOORING COMPANY INCORPORATED

Mclean Hardwood Flooring Co. capitalized, at $10,000, has been incorporated in San Francisco. Directors are: R. G. and Patricia Mclean and R. H. Anderson.

MRS. ROBERT INGLIS DIES

The lumber fraternitv of the state were very sorrv to hear of the death of Mr6. Robert Inglis at Stocktbn on Jar,aary 25. Mrs. Inglis rvas the wife of Robert Inglis, the well known California lumberman, and manager of the San Joaquin Lumber Co., of Stockton.

J. GODEAU LUMBER CO. PLAN TO BUrLD MrLL

The J. Godeau Lumber Company, operating near the headwaters of Pescadero Creek, San Mateo County, plans to establish a saw mill on Pescadero Creek near Saints' Rest.

HAMMOND TO ENTER MEXICO

Announcement has been made that the Hammond Lumber Company will send the steel lumber carrier "Samoa" from Eureka to Guaymas, Mexico, with a cargo of ties to be used in Mexican raihvay construction u'ork. It will be the first vessel sent by this company into Mexican rvaters. About 2,000,000 feet will comprise the cargo.

Prompt Delivery

Added equipment now enables us to guarantee full shipments of Perfection Brand Oalc Flooring upon receipt of order.

The demand for Perfection has increased so rapidly that for the past season we have been scarcely able to keep up with this demand.

This growing popularity of Perfection can only be due to the perfcct matching, uniform grading, and our national advertising in the leading home magazines.

We have some attractive folders and a new beautifully illustrated book which we will supply for distribution among prospective home builders. Ask for samples and full information.

ARKANSAS OAK

FTOORING COMPANY

Pine Blufr, Arka$ar

COOS BAY TUMBER CO.

Manufacturen of Douglas Fir rnd Port Orford Cedar.

Sawmills, ManMeld, Oregon

Distributing Plant Bay PoinL

Annual Production 200,000,000 Feet

GENERAL oFFICES :'rg ??lt::,::'t"

Loc Angeles Office, t06 ccntr:al Bldg.

Split Hair Accuracy

Three tool steel gauges at every machine. To check the width, thickness, tongue and groove of (Evetlastingtt flooring. Eternal vigilance. Continuous inspection. Exact, unvarying uniformity. Perfect matching, side and end.

Manufactutts

Manufacturerr of California White and Sugar Plnc Lumbcr Millr at Snranville and HiIt, Cd. I5O,OO0,OOO Fe€t Annud Cepacity

B. W. ADAMS, Mgr. Saler Dept. First National Bank Bldg. - San Francirco

WANT ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who Wants to Hire

per

inch The Fello* Who W;"fr tl" Be Hired

TWO YARDS FOR SALE

- Tr.vo_yards in Northern Arizona that can be bought right from the owner. Will sell together or separateiy. Are doing three to five thousand dollars each and business grow- ing every month. Investment about thirty thousand] reasonable cash payment. Will sell with br rvithout real estate. Address Box A-22, care California Lumber l\[erchant.

FOR SALE

A fine_.mode.rn-yard located in the heart of the San Joa- quin Valley within twenty-five miles of Fresno. Sheds-and stock in excellent condition. Legitimate reasons for selling explained to actual purchaser. Will require about $30,000-. Some terms. No trades. Address Box A-23. care California Lumber Merchant.

WANTED

By competent man, position as assistant to manager in good-size yard. Expert bookkeeper and all 'round-office ryan. Norv employed as manag'er in full charge of up-to- date retail yard. but-imp-elding change in orvneiship necessitates move. Age 30. Married. References and bond furnished. Go anywhere. Address Box A-21, care California Lumber Merchant.

GOOD MAN OPEN FOR CALIF. POSITION

. A thoroughly experienced lumberman now engaged in the lumber business in Washington, contemptales selling his yard to move to Califoinia, and rvants to correspond with Southern California concern in need of a man of his type. Is thoroughly conversant with lumber in all branches, has a large acquaintance in the west and can handle with credit a reiponsible po- sition calling for initiative and force. Address Iiox A-25, Carc California Lumber Merchant.

WANTS SALESMAN

Wanted: Lumber salesman, experienced contractors in Los Angeles. Previous record Address Box, A-28, care California Lumber

in selling to must be good: Merchant.

MOORCROFT, WYOMING, YARD FOR SALE

.Large^territory, one yard in ton'n. Closest yard twenty Tiles. Good prospect for oil boom. Trvo rigs drilling now. Family health necessitates moving. Addiess Bo{ A-24, care California Lumber Merchant.

WANTED_POSITION AS SALESMAN

Three years' experience selling the lumber trade'of the Sacramento Valley and San J-oaquin Valley. Open for a position March 1 with relia6le r.vholeiale cbncern or as mill representative. Best of references. Address Box A, care California Lumber Merchant.

FOREMAN WANTS POSITION WANTED: POSITION IN RETAII LUMBER YARD AS FOREMAN BY MAN WITH SIXTEEN YEARS' EXPERIENCE. REFERENCES. ADDRESS BOX A-I4 CARE CALIFORNIA LUMBER MERCHANT.

\VANTS POSITION

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Thoroughly experienced, all 'round young lumberman wants position in Southern California. Have had experience estimating, selling and collecting, and want chance to make good and advance. Single, 22, and not afraid of rvork. Address, Box A-30, care California Lumber Merchant.

PLANING MILL SUPERINTENDENT oT MANAGER, wants position near Los Angeles. Thoroughly competent estimator, buyer, detailer and stairs and all lines Box A-27, care California Lumber l\ferchant.

CREDIT AND COLLECTION MANAGER desires position with reliable concern doing large retail lumber business. Thoroughly competent, experiented, and efficient. Pacific Coast or Rocky Mountain States location; now employed same work in Los Angeles Territory. I will safeguard your credits, reduce your outstanding to the minimum, and hold it there. Close investigation welcomed. Address A-30, California Lumber Merchant.

Listings of small retail lumber yardr anywhere in California that are for cale. Have many inquiries for yardr from $lo,ooo to $3srooo. small town yardc preferred. Should you have anything attractive to offer send full information immediately.

There's a saving of time in getting Ander' sen Standard Frames' roo. Any Andersen dealer can deliver. l2l drlferent sizes right trom stock, whenever the builder wants them.

'!7rite for latest infornration on Andersen Srandard Frames, stating whetfter You are an nrchitect, coottactor, dealer or prospective home builder.

Tbn minutes and the

frameT up

Look for this trade. mark-it appeara on every Andersqn Ftame.

Any amateur can nail uP an Andetsen F'^;;i. i; --l*i.t. Mr. Donald MacK.i.n;;;:^a;;;.i"i, st Adelaide St', Belleville, i.J 'i: ;;i;;t ihut'Andersen Genuine 'lVhite 'Pi;'" i;;;t-tt"rr't be beat- Put together in seven minutes." The seven units are so accurate that no tinkering is necessary"

On a twenty-frame house this saving of time and labor counts uP'

Andersen Lumber ComPanY Dept. A-3, Bayport,

PRATT E WARNEB

PRODUCTS

Have stood the test of time.

str,a,$

Have long since passed the experimental stage

Are in use in tens of thousands of buildings in California.

tr,q4,$+

Are the same dependable quality all the dme.