The California Lumber Merchant - March 1926

A fellow named Jenkins, back in | 858, found himself a gold mine. Just about the time he got ready to collect a few nuggets a bunch of our native Americans whizzed a few high-power arrows past his dome, and in his hurry

getting away he forgot to take the mine's address.

History says he never did find it again and died broken-hearted.

We have no gold mines to offer but you will find at o

the bottom of this page an unlosable address where you can get lumber worth just a little more than you pay for it, thereby making it up to you in time.

(Our method of cutting a timber out of every log produccs common lumber that q'ill give you an utrusual percentage of clear cuttings, and an exceptional lile of hardq'ood timber.)

3 3 Years of " Courteous and Efficienl Ser oice"

Subrcription Pricc' $2.lXf pcr Year

Singlc Copicr, 25 centr

How Lumber Looks

Time after time, in the immediate past few months' it has been said of the retailers of parta of California that they continued to "sacrifice profitr for volume." Good years of high volume of buainesr plus a good margin of profit were followed by years that did not hold quite ro much business for the yardr to go after, and, with numerous new yards that had corne into exictence attracted by the good times' it became a scramble for orders, with the lowert price taking the burinesr. Not a healthy condition and one that would not ruggert any great commendation for the men who were malring the ga,me hard for eryery man who was in it.

The start of thie year offered the men on'the other side of the line, tte wholecder and mill man, a very sunny looking prorpeet. Statisticianr and prophets went on record t{rat California would do great thingr in building in 1926, which she no doubt will do. Lumbermen were aEtured that the building perrnits this year would be for a larger percentage of dwellingr and fat buildinp, structureE that consumed more lumber than did a great portion of the new work last year.

But-w€ have reached the first of March, going into the last lap of the first quarter of the year, and the position of the wholesale rnan har not changed to an extent that would camse any investigation. He is still aelling lumber, of course, etill har his men in the field and is booking orders for all kinds of materials, but an inquiry of any of them will draw the admisrion that the booke in his office have not yet come to showing him a profit ttat he is entitled to. It ie barely

In This Issue

possible that the quotation in the first paragraph would properly apply to some of these melt

The strictly adhered attitude of a number of the good sized millr may have itr effect.

Some of these fellowr have fatly told their California agentr or representatives that they are not interested in the Iow priced orders being placed here and that they prefer to play another market, ae ttey are doing. And there ir another market, more than one, fields that are attractive to tte Fir manufacturer and where the surface is just being scratched for Pacific Coast lumber prducts. A little more "intestinal fortitude" for rome of the boys who will eacrifice their meager fifty centa per thousand feet on a good order, would strengthen things, and thisisnot a ruggertion to make any resolution to go after the retailer with hold-up pricer. He is buying hie goods low enough.

Building figur"" for February, when completely compiled, will show advances over Januar;r, from present indications. In the south things started off with a bang right at the firrt of the month, and Los Angeles will have a total of very close to eight miUion dollars, compared to but cix million for January. In the firet rnonth of the yedr in a check of fourteen California cities picked at random, it was shown that nine of these communitiee showed a loor in building for Januanr, 1926. against tte same month of 1925. Berkeley, Glendale, Oakland, San Francisco and San Joae showed rnaterial gainr.

Shipmentr, into the port of San Pedro, will-rhow i Gonsiderable gain, in February. Frorn prerent indicationr the total will nrn to l2OrOO0,Ofi) feet. In January thia port unIoaded 11O million.

On the morning of the 27th, a telegram frorn San Francieco discloses the following: "Market conditionc show very Iittle change in the Douglar Fir demand with pricer holding at the same levels. Mill quotationr are firm in moet eanee, with rorne uppers ehowing more rtrength. Redwood and Pine marketr fairly active, firm pricee."

HARDWOOD F'LOORING MAN WANTED

The publication office of this journal has just learned of a very good opening, in Los Angeles, for a good hardrvood flooring man.

The inquirv comes from a strictly responsible hardwood concern long known for their progressive methods, and in seeking a man {or this department they are especially anxious to secure a producer. Not alone a salesman, but a man lvho can g'row with a department and assume executive responsibilities. Ife must know hardwood flooring and it would be to his advantage if he was acquainted *ith the Southern California retail yard trade. The salary, etc., is attractive.

Those interested may address the "California Lumber Me_rchant", 318 Central Building, Los Angeles.

Communications will be held in strict confidence. and 'rvill be passed along to the principals.

cacb.

Mr. E. D. Kingsley, Presiilent W est Coast Lumbermem's A ssociation, aful head of the West Oregot Lum' ber Comfany. Mr, Kingsley is visitino in Colifbraia ot the bresefrt tiw. A-cobt of his adilress oi "Standafdizatioit' itppctrs on loge 30 ol this iss*e,

Mr. C. J. Baldwin, Bridser, Montana. Elected. President ol the Westerr Retail Lunbernen's Association, at the 23rd, Annual Institute, PortIand, February !8th.

Why lVe Advertise?

We don't fill this page in order to keep Jack Dionne going, he doesn't need it, we simply want to remind Mr. Lumber Dealer that we are still dealing in lumber to the California Markets, as usual.

1926 looks pretty good to us and we expect to sell more lumber than we did in 1925. They try to tell us that things in California are a little quiet just now, but we are confident that things are going ahead and will continue to do so. Perhaps this forward progress will not have the accompanying fare of trumpets as in 1923, but when the year is drawing to a close, the trade journals and lumber papers are adding up the building permits and compiling the other necessary statistics to put the facts before us we will all have the usual surprise.

We honestly expect a good demand this year qnd we, in our mill to the dealer service, with our tonnage facilities and lumber output are in an excellent position to meet this demand and handle it to your satisfaction.

All we ask of you Mr. Lumber Dealer is that you give us an opportunity to show you that "actions speak louder than woids." If you do you have answered the question, why we advertise!

Call TRinity 7997 and ask for Mr. H. A. Smith, our Los Angeles manager.

Put The Courtesy Boys to Work

Bg Jacft Dionne

It was Kipling who wrote: "f keep six honest serving-men, (They taught me all I knew); Their names are What and Why and When And How and Where and Who."

Most of us have "serving-men" in our employ who, like these six oi Kiplings', we seldom think of.

Now, the average retail lumber merchant is in that fix- IIe doesn't get the great-est possible productiveniss from his business because he has "serving-men" who are not belng worked to their fullest capacity.

Take Mr. Please, Mr. Thank You, Mr. Yes Sir, Mr. No Sir, Mr. Ready Smile, Mr. Friendly fnterest, Mr.,.jWarm Handshake, and several other members of the well known but noi highly enougft appreciated Courtesy Family, who should be most active business-glttin[ niemberJ of 6very merchants organization, working every hour of every day, meeting every customer, on the job all the time.

They draw no salaries, do these tireless Courtesy Boys, turn in no expense accounts, they keeil everyon€ in and around the place feeling good natured, ttrey. hurt no one's feelings, noi even your bitterest competitor, they are always ready and willing to act at your summons, and ihey can be made to do a whole lot to put over every prospective sale.

These boys should be given most active and general employment. They should be on your frontiidewalk, greetlng the folks. They shbuld be at your office-door, re-ceiving every visitor, big or little, greai or small. They should answer all your phon-e_ calls, help writi all your b-usiness letters, and be always on hand in every department, either in your office, or out in the yard and sheds.

They should by all means go out with your solicitors, and your delivery men should take them along, so that the fotks who get the stock will be glad to see your trucks come back again.

Some of them should go into every bill and invoice you send out, and if you employ- a collector they should all go with him on every call. Your salesmen can get nowhere without them, and they should help write all of your advertising.

fn fact, these active Courtesy Boys should be put to work on every job, big or little. important or unimportant, in your business. No matter where you put them to work they wil give faithful sirvice, and work to good purpose for the improvement of your business. Stop every morning, Mr. Merchant, and lay out your day's work for the Courtesy Boys in-your organization. And if you do so use them, you will have ss3s6n-when you say your prayers at night-to thank Providence for their assistance. You will have much additional to be grateful for.

They are the only active members of your organization who are not on your payroll, yet who cannot be overworked, no matter how hard you may work them.

Use them one hundred per cent every day.

whv?

cut up high priced long siding to do the work of cheap short siding?

Have you ever figured the proportion between long t-td "hott siJing on the average job?Betwin windows, in gables and dormers and filling out lengths a lot of shorts are used. How does this cornpare with the proportion of short lengths in your stock)

Look at the price spread between long and short siding of the Eame grade!

Some one is overlooking a bet.

Is it the carpenter?

Or You?

"Ptoducers

ol White Pine for Over HaIf a Cenluty"

Western Retail Lumbermen's Association Annual

Taconra, Wash., was selected as the 1927 convention city and C. J. Baldrvin, Bridger, Montana, was elected president for the coming year to succeed H. A. Templeton, Portland, C)regon, at the 23rd Annual Institute of the Western Retail Lumbermen's Association, held at Portland, Thursday, Friday and Saturday, February 18, 19, and20.

New American Standards and grade marking were heartily endorsed, and the convention recommended the lifting of the tax burden on private interests now attempting the reforestation of denuded and cutover lands.

Retiring President Templeton and other speakers expressed the belief that the lumber industry is entering a new era, in which all branches will cooperate as they have never done in the past, and the convention appointed a committee to cooDerate with manufacturers and wholesalers of the Northwest to determine in what tvay industry problems can best be solved.

A proposal to locate the headquarters of the association at Portland was referred to the board of directors to be dealt with not later than the date of the next annual meeting.

CALIFORNIA DELEGATES AT WESTERN RETAIL ANNUAL

W. L. Buckley, Stockton.

Vaughan Black, Upson Co., San Francisco.

George Burnett, Burnett Lumber Co., Tulare.

B. J. Boorman, Boorman Lumber Co., Oakland.

E. R. Ellis, Palo Alto Lumber Co., Palo Alto.

G. W. Fraser, San Francisco.

Mrs. J. E. Fraser, California Retail LumbeFmen's Association, San Francisco.

J, C. Ferger, Swastika Lumber Co., Fresno.

Robert Inglis, San Joaquin Lumber Co., Stockton.

L. D. Kellner, Parafine Co., San Francisco.

Elmore King, King Lumber Co., Bakersfield,

P. M. Norbryhn, Rio Linda.

Byron A. Nixon, Nixon Lumber Co., Lockeford.

J. E. Neighbor, Neighbor Lumber Co., Oakland.

F. Dean Prescott, Fresno.

A. J. "Gus" Russell, Santa Fe Lumber Co., San Francisco.

H. W. Robbins, Weaver Roof Co., Los Angeles.

Wrn S. Wells, Upson Co., San Francisco.

J. F. Wright, Brey-Wright Lumber Co., Porterville.

An amendment to the bylaws was adopted providing that the affairs of the association shall be managed by a board of 24 directors. and that at least one vice president shall be appointed for each of the 10 states.

All sessions were rvell attended, Al convention to be the best in 10 years. from California.

to prosper who lives the herrnit life," he said. ,.He must meet from time to time with other dealers and manufactur_ ers for exchange of ideas."

^ P_resident Templeton in his address paid a fine tribute to A-. .L. Porter, secretary of .the association for the 23 years of its existence, who, he said, "has given us a high .t"ria"ra of progressive, intelligent, administlative servici not equat_ led anywhere, at any time, in the history of retail turiif., organization.

He also expressed his appreciation ofthe extent of the service given by the lumber trade papers to the association.

tn revlewlng the progress of the association he divided the past 23 years into three epochs, saying he believed thev w'ere at the beginning of a fourth epoch-now in their assJ_ cratlon experience which he would call, ,,The development of the lumber industry's consciousness as a whole.n He stressed the necessity for cooperation with the other branch_ es of the industry. "We must stand all together; we must prosper or failto prosper together." In conclusion he said in part: "IJse your association, call on it for the solution of your many problems. Do not think of your association as t_he. secretary, .or his staff, or your president; think of it as being one thousand lumber merihants like yourself. l-iound together for common good.

- Secretary-treasurer A. L. Porter in his annual report rc ferred to the necessity of selling the organization to the 1400 lumber merchants in their territory riho are not mern_ bers, and asked for a committee of five to consider this question of membership.

The jeports of Roy S, Brown, traffic manager, and that of the auditing committee we;re next. Then foll6wed addresses on "Business Getting Nfethods" by C. D. Hudson, Exchange f,umber & Manufacturing Co., Spokane, in which he urgEd h_is hearers to go after the business of selling hqmes in"as thorough manner as the dealers in automobiles and raclio sets. "ft is foolish to allorv the old belief to persist that there is a limit to the lumber business," he said, and continued in part : "We must bolster up the old American pride in home ownership and put on a definite campaign in favor of the 1926 model house. Let us bring oui iri ou, advertising and in our interviews that men are still rated by tJre. type of drvellings they occupy." The speaker got a good laugh r,vhen he said; "Lumbermen of fhe old -type must have started that slogan, 'no yearly models.' We h-ave Ieft behind and laughed the ancient fllvver ofi the street. but have hung a halo over the ancient house.,,

H. L. Pott-er, Portland, also spoke on the same subject as the last speaker.

Porter declaring the 19 were registere<l

P,roceedlngs opened Thursday morning with the singinq of "America", in which the gathering lvas led by Herbert J. Anderson, Portland. This was followed by the invocat:orr delivered by Rer'. E. L. Pence, after rvhich President H. A. Templeton introduced Mayor Baker of Portland, lvho delivered the address of rvelcome to the Delegates.

B. J. Boorman, Oakland, Cal.. responded to the address of rvelcome bringing greetings from the Hoo-Hoo Clubs of San Francisco,and Oakland. "No retail dealer can exDect

The aft-ernoon session was openecl with a song by Richard F'elt, George Felt Lumber Co., Salt Lake City. - This young rnan has a Iery fine voice and was heartily applauded.

F. Dean Prescott, Valley L!-rmber Co., Fresno, Cal., gave an address on "Delivering of Certified materials."

_

TIT next speaker was Prof._ Earl Jay Glade, IJniversity of Salt Lake City, rvho took as his topic, "Why a Home Should be Built of Wood." The professor said he came from one of the tu'o "brick-minded" cities of America, but proved himself a true advocate of wood construction, giving 15 rnain reasons for the use of wood in Dreference to all other rr-raterials. This talk evoked much applause.

C. W. Gamble .chose as his subject "Voluntary and In-

(Continued on Page 10)

(Continued frorn Page 8.)

voluntary Costs," and his carefully prepared talk was listened to with great attention. The session ended with an address by W. C. Deering, John Dower Lumber Co., Tacoma. on "Cost Accounting."

All delegates and their ladies were the guests of the Portiand Entertainment Committee at a concert of the Apollo Club (Male Chorus). Herbert J. Anderson, Anderson Lumber Co., is president of this fine organization.

An appropriate opening for the Friday morning session was the singing of Joyce Kilmer's famous poem, "Trees", by H.J. Anderson.

Henry Schott, director of publicity for the West Coast Lumber Trade Extension Bureau, was the first speaker. He told them some of the plans of the manufacturers for market extension, and said that the main point of the movement to which the manufacturers are committed is that they are going to begin to view their business as lumbermen, ancl cooperate rvith each other and with the retailers, and assured them that anything done for the stabilization of the manufacturer must directly affect the retailer.

J. D. Tennant, vice president, Long-Bell Lunrber Co., acldressed the convention on the subject of "Grade and Trade Marking." He said the lumber industry was among the Iast to put a mark of identification on its product. "It is common practicb in Europe and other countiies to buy lumber altogether on the brand," he said, and he believed the adoption of grade marking by the mahufacturers would be beneficial to the retailer. He referred to Secretary Hoover's statement that grade marking was particularly necessarl' in the case of lumber, and his prediction that lumber would later on be bought and sold unseen as wheat and other products are at the present time. In conclusion he said: "The purpose of grade marking and trade marking is with the one pronounced thought of taking the mystery out of the lumber business."

Considerable discussion developed. Those taking part included: Robert Anderson, Logan, Utah; W. B.-Mick, P_ortland,9r.i J. M. Crawford, Walla Walla, Wash.; Ralph IT. Burnside, Portland, Ore.; C. H. Watzek, Wauna, 016.; $ajol Griggs, Tacoma, Wash.; J. C. Ferger, Fresno, Cal.; B. J. Boorman, Oakland, Cal.

R. B. Allen, secretary-manager of the West Coast Lumbermen's Association also joined in the discussion, ahd made the announcement that from now on a complete list of all members of his association would be advertised in the trade journals.

.__Foy F. Morse, manager, T ong-Bell Lumber Co., spoke or.r "New American Standards," and invited the retaileri to pa1a visit to Longview.

C. H. Watzek, Crossett-Western Co., Wauna. Ore., was Iirst on the program at the afternoon session, with ,,'Who Will Carry the Stock, Manufacturer or Retailer." as his subject. He concluded with the prediction that both in Irrture rvill carry more stock.

A. H. Landram, St. Paul & Tacoma Lumber Co., Tacoma. clelivered an address on "Economic Lumber Utilization" rvhiclr rvas characterized by the president as being the best talk ever given on that subject anywhere. Frank discussion on this subject followed, the president commenting on the amiable nature of this compared to discussions of 16 years ago.

Other speakers r,r'ere: E. M. Sybert, Livingston, Mont., on ."Shipping What is Ordered and Invoiced," Roy A. Dailey, on "What Price Distribution", and B. J. Boorman, Oakland. Cal., rvho gave an address entitled, "A Speech of Figures."

Mrs. Elmer Zanten of Portland opened the Saturday mo_rning session with a song, and received a hearty ehcore.

Speakers at this session were Robert Anderson, Logan, ITtah. whose topic rvas, "Why Sidelines", R. M. Graham.

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llTe dontt sell YY much lumber!

BUT-what we do rell, we rell ih ruch a way tlrat we make and keep a rteadily growing liet of curto,merr and Friendr. No one concefn cetr rell it dl, we don't want to. We believe that YOU would enjoy the "comeback-for-more,t rpirit that id conrtantly rhown in our organiza- tion, and there is a mighty good way for you to convince yourrelf that we are right.

MASONIC TEMPLE BAY CIT Y, OREGON

Built entirely with Whitney LUMBER

Equipped entirely with Whitney FRAMES

Finished entirely with Whitney FINISH

FIR WILL NOT STAIN STUCCO

DIRECT MILL REPRESENTATIVES

Mr. B. W. Shiplcy, 16 Calif St., San Francisco

Mr. Gco. \f,/. Gornea, 4224 G St. Sacrainento

Mr. A. O. Nelron, 330 Central BIdg., , Los Angeles THE

Goribaldi, Qregon

CARGO SALES AGENTS

W. R. CHAMBERLIN & CO. Matson Bldg., 215 Market St., San Francisco 266 New Chamber of Commerce Building, Los Angetes MAin 4764

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Great Falls, Mont., and O. F. Gardner, Great Northern Lumber Co., Leavenworth, Wash.

Reports of committees and election of officers concluded the business.

Tacoma, Wash., was the unanimous selection for the 7927 convention city. J. C. Ferger, Fresno, Cal., was chairman of the convention committee.

Resolutions: Recommended full use of each helping agehcy of association, especially the Traffic Department; endorsed movement known as American Standardization of sizes, and uniformity of grade marks as proposed by the West Coast Lumbermen's Association; endorsed positive and practical program of reforestation and replanting of cutover lands; endorsed Federal Government's program of conservation and reclamation and use of flood waters; protested against further increase of freight rates in inter-mountai4 states, and registered vigorous protest against proposed Uniform Lien Law.

A Hoo-Hoo Concatenation was held Friday evening' This was largely attended, 20 kittens were initiated and seven old cats were reinstated. The attendance was large and included members from 10 states. Don Clark came from Seattle to put on the Junior Hoo-Hoo work' Officers and Directors

President, C. J. Baldwin, Bridger, Mont.; Vice presidents, Washington, western division, W. C. Deering, Tacoma, Wash.; eastern division, H. J. Mathis, Reardon; Oregon, western division, J. W. Copeland, Portland; eastern division, E. C. Van Patten, Ontario; California, northern division, Elmer Ellis, Palo Alto; southern division, Frank L. Fox, Glendale; Idaho, E. J. Ostrander, Twin Falls; Montana, R. M. Graham, Great Falls; Wyoming, James Saunders, Gillette; Nevada, E. C. McBride, Elko; IJtah, Robert Anderson, Logan; Colorado, R. M. Nudgett, Greeley; Arizona, J. Knox Corbett, Tucson.

Directors, one year term: F. C. Kendall, Spokang, Ray Cross, Salt Lake City; David Woodhead, Los Angeles ; Robert Inglis, Stockton, Cal.;F. S. Stone, Nampa, Ida. ; Tohn Poiteren, Idaho Falls, Ida.; William Bolles, Lewiston, Mont.; L. H. Heilman, Sheridan, Wyo.

Two year term : James F. Taylor, Salt Lake City; F. Dean Prescott, Fresno, Cal.; W. C. Miller, Seattle; Roy Bushong, Eugene, Ore. ; J. C. Weeter, Salt Lake City; Paul Van Patten, Ontario, Ore.; C. M. Hoddington, Yerrington, Wyo.; W. B. Falancer, Billings, Mont.

Three year term: I. G. Kjosness, Lewiston, Ida-; A' P. Stephenson, Butte, Mont.; James Burt, Forsvth, Mont.; J.

Morris, Kelso, Wash. ; J. C. Ferger, Fresno, Cal.; H. J. Phillips, Odessa, Wash.; H. M. Hellieson, Yakima, Wash. ; Charles Murphy, Salt Lake City, Utah.

An exceptional program of entertainment was provided for the delegates. Attendance prizes were drawn at each session for members of the association and their ladies, the grand attendance prize, a full carload of lumber donated by the manufacturers of Portlahd and vicinity.

On Saturday evening a dinner dance and vaudeville entertainment was largely attended. This brought the entertainment program to a close.

PATRICK O'CONNOR VISITS SAN FRANCISCO

Patrick O'Connor, Donovan Lumber Co., Aberdeen, Washington, \,vas a San Francisco visitor during the month and was a guest of his son, Frank O'Connor, San Francisco manager of the Donovan Lumber Co. Mr. O'Connor was returning north after an extended visit in Michigan and Florida.

O. L. RUSSUM CALLED EAST

Owing to the serious illness of his father, O. L. Russurn was called east on February 20 when he left for his old home atAlbany.Nev York. Mr. Russum is the Sacramento Valley and San Joaquin Valley representative of the Chas. R. McCormick Lumber Co. and makes Stockton his official headquarters,

MARYSVILLE YARD CHANGES HANDS

A. H. Thompson of Willits, superintendeht for the Northwestern Redwood Company, a position he has held for twenty years, has purchased an interest in the Matheny Lumber Company at Marysville. Harry and Roy Matheny have sold their interests to Edward Mathenv and he with Thompson will be sole owners of the busineis. Mr. Matheny will continue to operate the Marysville plant and Mr. Thompson will continue in his capacity with the Northwestern Redwood Company.

REDWOOD REFORESTATION GOING FORWARD

Redwood lumbermen of Humboldt and Mendocino counties have planted on cutover lands there, 2,500,000 seedlings to replace the timber cut last year. The work of reforestation taken up a few years ago has grown until the plantings are being made annually at a ratio of twentyto one tree cut for lumber. Three million seedlings were raised last year in nurseries at Fort Bragg, Scotia and Caspar.

Certified Materials

By Mr. F.

Mr. President and ladies and gentlemen: I object to that word used by- President Templeton when he said that I would address you. I am going to talk to you just as I would talk to the head of the depa.rt- ments in my.office when we customarily get together to discuss how we can best improve my business at home.

When your Secretary, Mr. Porter, wrotc to me and asked me to take part on this program and to deliver an address to you" I promptly replied to him and told him that I could not deliver an address: that I wanted to come here and listcn to what the other fellows had to say. I told him I would help hirn in any way I might be able to, and thal I could come and talk. and so hc wrote me and told me he wanted me to come and lead in the discussion of this subject. And, therefore, I choee to make this an hour of discussion, and in order to get the subject before the housc I want to make myself clear so that we can gct the benefit, one from the other of any exchange of ideas which we may be able to bring abouL So, we will have a discussion, as it was suggested this morning, in order that ideas may be exchanged.

When I received the program I found that Al Porter had slipped in fivc aces in ihe deck. Whcn he rprote to rr1e he gave me the topic that I should lead in the discussion of and it was to be "Delivering of Certified Materials," but he left off the word "Delivering" on the

Dean Prescott, Fresno, before the Western Retail Lumbermen's Association, Portland

program, and there is quite a difierencc between those two topics, as you can readily determine by a careful analysis of them in your own mind. Delivering Certified Materials is a subject that has been up for discusslon before the California Retail Lumbermen's Association, and I want to get your minds clear on this topic just now, before we proceed any further.

While delivering of certified materials is clearly linked with grade marking, I want you to distinguish the difference between grade marking and the delivering of cc*ified materials.

Let us go back a bit. They say that there is notiing new under the sun. While that is probably true, neverthelcss, Abraharn Lincoln had never seen an airplane, and we can carry such illustrations of exceptions like that to infinity-and so on. \f,/e can pass along over many things of that nature and we are forced to admit that there have been many changes,-and they have been wonderful changes, within the memory of all of you who are sitting herc this afternoon. The lumber business has changcd, and I trust that it has changed for thc better. I trust that our standard of doing business has been elevated. I trust that in the m'nd of thc dealcr who is selling lumber ttrere has come a conviction that he should be a bcttcr merchant today than he was yesterday.

Now, lumber is a dry subject at least, it should be a dry subject,-especially since

some of our manufacturers have announced that they are going to kiln-dry Common, as well as Clear,-and I think that without question we will all concede that lumber is a ver5r dry subject. The retailers will accede to this proposition. Now, what is there that we can do to establish our busincss on a higher standard or basis or level? We talk about service and qnalily, but if that is all that we have to talk about,...-changes and betterments along thesc lines only, we do not have very much to be proud of.

If you have something to sell, your first thought in mind is "How. useful is this article?" and if you can answer that, that it is a useful article,-"Is it worthy of consideration?" Then thc question ariscs as to what does it cost thc dealer and what can he get for it? The inducement for any man to engage in busincss is his rcturn frorn his efrort and invested capital. Thc thought crosses my mind. "\ilfhat arc w€, as retail lumbermen, doing to improve our methods and our way of service,our standards of doing business?" The question of certified materials has been up, as I have said beforg beforc the directors of thc California Retail Lumbcrrnen's Associiation. We have expcrienced, in our district, a compe- tition that is probably not unusual, but it is very active. and particularly is it active in Southern California and dealers have com-

(Continued on Page 16)

(Continued from Page f4) plaincd of the type of competidon that they havc bccn up against.

The substitution of the quality of lumber, -a lower grade than thc original yard furnishing the figurcs had fieured on, so as to undcr:bid thc original figure, and the furnishingl of ttris substitute material, finally, shich finds its way on to thc job through, perhaps, an unscrupulous contractor, who passes the inferior materlal on,-there thc fault and the responsibility rests both on the contractor and dcalers, and the consumcr is induced to pay a price for which he thinks he is gctting a standard grade or a high gradc article.

As I say, this is a discuss'on which has comc up beforc the California Retailers' Association,-.-before the directors firsg and we were thinLing along these line6,-se \rere grouping, as it wcre, to find somc means of dcfend'ng ourselves against cutting a bill and cutting quality to securc business, and out of our thinking ha6 come a suggestion,-that of ccrtifying thc matcrials that are delivered on a job. Now, this docs not necessarily mean that thc dealer, in attenrpting the plan of sclling certified matcrials rnust necessar'ly havc thc matcrials gradc marked. flowcver, it ie vcry esscntial that the consumer shall know that he is getting what his money is supposd to pay for. And, it naturally follows tlut grade rnarked matcrids,-marked in plain figures,-wifl assist thc plan of the dcaler who is selling certified matcrials.

Noq in order to show the consgmer, or, in order to convince the consurncr that you are delivering what he thinks he,is pay'ng for, rc have evolved the idea of a ccrtificatc. Now, back of any certificate must bc somc standard, and there must be sanne guarantee. The guarantee is just as good as thc name of the man who signs it In ordcr to strcngthcn the guarantce on certified mater-

F. Dean Prescott

ials our State Associat'on decidcd that wc would work out a forn which covers practically all of t}c lumber products wh'ch go into a building. I hold in my hand onc,of the forms which has been worked out. Unfortunatcly, duc to a misundcrstanding, I havc not a loJ of copics of this grade ccrtificate with mc. This is only a mimcographed copy, but I think I can give you the idea bv cxplaining it to you. The idea of this certificate iJthat when a dealer figures with a ccintractor that he can furnish thc contractor th's certificate signed by the dealer, and hcre is listed the grades and the qualities and. thc Hnd of lumber which the dcalcr has figured on this particular bill. The contracto-r can furnish ihis certificate to the owner, -hc can furnish it to the architect and to the Loan cornpany. Now, for t-he purpose of strcngthenintr the value of this certificate, o,r" State Alsociation has determined that they will have a copyr'ghted monogram on the- grade certificate. No one else can use

this copyrightcd monogram, and wc havc madc this monogram pcculiar to the statc of California. Wc have a map of California, and wc havc somc trccs, and I think I sec oranges and Eunshinc and poppics and various things like that in thc backgrorurd, such as are pcculiar to California, and of coursg a detail of this kind can bc workcd out by and with any group or state association, and the largcr the association, thc stronger the backing,-the. stronger thc backing your organization and ccrtificatc will have. Of coursc, as thc association increases in size and strength and the certificate becomes morc valuable it will bccomc more attractive and necessary. In other words, it garns mo,tnentum. As I say, this trademark is the only thing that is novcl about a gradc ccrtificatc.

In fiUing thc items,-for instance, thc first itcrn showl bascment timbers. Whilc they might be four by fours,-thcy might bc different again, and it leavcs a spacc for what thcy arc and a space for thc numbcr. It might be No. I Common, and so forth. AU th; items down the line covering material, that the committee could think of, have been inscrted here,-all lumber products. Then, they left quitc a long space for substitute lumbcr material. Thc luurbcr men in California arc primarily intcreetcd in lumbcr products, although a good many of thcm sell ccrnent and wall board and so forth.

Now, wc want to gct sonc ideas along this line that will hclp us define our position against the unscrupulous dealer. We want to havc and call for a showdown,-a showing of the hands of every dcder, for all of us have felt the nccd of thie kind of th'ng, having mct that type of co'mpctition I have mentioned. I think if I werc to call upon you to raisc your hands,-drose who arc familiar with that type of unscrupulous conduct,-that I would havb one hundred per

(Continued on Page 22)

WHOLESALE DOORS

One Panel Oregon Pine DoorsIOO% Vertical Grain Stiles and Rails

Five Cross Panel Oregon Pine Doors

Sash Doors Oregon Pine Nos. 3O1, 3O2r 303, 304

Garage Doors-No. 48-Four Vertical Panels and Eight Lights

White Pine Screen Doors-Superior Quality and Workmanship

One Panel Figured Gum Doors-All Center Matched

One Panel Mahogany Doors-Ribbon Grain

Flush Veneered Doors No. 100--In ^A,ll Popular Woods

Special Prices on Quantity Lots

Carload Prices for Direct Shipment from the Mill Upon Application

Everyone in the Building Industry Knowrrr

ShouldThe material, workmanship and general high quality of Hipolito Screen Doors and Window Screens. More than 30. years of specialization in screen manufacture are back of tihe Hipolito product.

The quality is guaranteed, the prices meet competition and our advertising is addressed to architects, contractors, and individual builders to make sales easier for lumber dealers.

Hipolito Screen Doors and 'Window

Screens will bring you repeat orders. Be sure you are carrying a stock to meet the extra business to be expected this year.

HIPOLITO COMPANY

Manufacturerr of the famour Hipolito Screen Doors and Window Screenc

2lst and Alameda Sts., Los Angeles, Calif. Phone, WEstmore 6131

Redwood Forests Once Cbvered Gobi Desert

San Francisco, Feb. 2O.-Discovery in the Gobi Desert r:f Mongolia of the remains of a huge forest of redwood trees sirnilar to those growi'ng on the northern coast of Californib was confirmed upon his arrival here recently by R. W. Chaney, botanist, and member of the Roy Chapman Andrews expedition to the "world's cradle of life."

The redwoods in Mongolia and Siberia have been extinct for 7,000,000 or 8,000,000 years, but Chaney said the evidence of them found in rock shale is unmistakable. Pieces of petrified trees are to be analyzed to prove the contention that they are of the same variety of tree that is now found only in Northern California and Southern Oregon.

Chaney added, however, that the Asiatic discovery is not evidence of the oldest redwoods because he has found traces on the California coast of redwoods that existed 10,000,000 to 15,000,000 years ago.

These traces are in rock shale the same as in Asia, Chaney declared, and scientists are unprepared to say just where the earliest forms of vegetable and animal life existed.

LUMBER TRADE EXTENSION COMMITTEE AT WORK

Chicago, Feb. 17.-The special committee of manufacturers set up by the National Lumber Trade Extension Conference met yesterday afternoon-immediately after the adjournment of the Conference-and discussed at considerable length ways and means of raising the ohe-million-do1lar-a-year trade extension fund. It was decided to issue a series of carfully prepared folders with exhibits showing the inroads of competitive materials upon the lumber market and the need for vigorous action on the part of the lumber industry to counterict this influence. The charts prepared by Mr. Charles S. Keith, and used by himin his add,ress ivill be reproduced together with explanatory statements.

A general letter will be sent to allof the larger lumber manufacturers, timber owners, loggers, wood-using industries, and other industries dependent in whole or in part upon maintaining adequate lumber supply, setting forth the facts now confronting the lumber industry and asking for financial support in the contemplated trade extension campaign in behalf of lumber. Much of this work will be done during the week of February 2l-27 in the office of Mr. Keith at Kansas City. Dr. Wilson Compton, Secretary and Manager of the National Lumber Manufacturers Association, and Edgar P. Allen, Director of Public Relations, will spend practically the entire week with Mr. Keith in the preparation of this material.

W. B. FERRILL NOW Yy\/ITH FOSTER BROTHERS INC.

W. B. Ferrill, well known Bay District lumberman, is now associated with F'oster Brothers Inc., and will represent this concern in Sonoma Countv. Sacramento Vallev and San Joaquin Valley territories. For the past three years, Mr. Ferrill was connected with the Oakland yard of the California & Oregon Lumber Co. where he had supervision over the vessels. Prior to joining the California & Oregon Lumber Co., he spent several years with the Albion Lumber Co.

J. O. MEANS MOVES OF'FICES

Mr. J. O. Means, well known Los Angeles wholesaler, with his equally well known associate Mr. C. S. Estes, is moving their offices, on March first, from the Central Building, to the New Pacific Finance Building, on Hope Street near Sixth.

q A dealer said: tI found out something new about oak flooring.tt

rrtlntil last year I didn't know it could be so profitable.tt

'I went after oak flooring sales from January 1 to December 31.tt

"I mme thf,n doubled my best year's tecord."

Many dealers ' could make L926 a profitable LonglSsll oak flooring year

Long.Bell trade-marked Douglas Fir Lumbet from some of the country's finest of virgin timber

comes stands

\Uoods operations are quite as exactingly

supervised as manufacturing operations

From that very beginning it is the Long-Bell aim to preserve for good construcaon all of the essential qualities of the standing dmber

It is that dependable source of supply which feeds the Long-Bell manufacturing plants at Longview, 'S7ash.

Dealers who are handling Long-Bell trademarked Douglas Fir and builders who use it are among its foremost suppofters.

Douglar Fir Lumber end Timbere; Southem Pine Lumber and Timbero: Crcoroted Lumber' Timben, Postr, Polce' Ticr, Gurd.Rail Ports. Pilingi Southcrn Hardwood Ilmber and Timbes; Oak Floorin8; Califomia White Pine Lumber; Sash,Doorr; Box Sbooks

THE LONG.BELL LUMBER COMPANY R. A. Long Bldg. Ltmhnrs E nc. I]TS Krnno Citv, Mo.

Details of Sash and Door Merger Disclosed

Bringing together a capital investment of close to five millions of dollars, and bringing into one great corporation the heads of eight progressive sash, door and millwork institutions of Southern California, a merger or consolidation has just been completed whereby the said eight concerns have merged, under the parent name of The Pacific Door and Sash Company.

The companies involved are:

The Pacific Door and Sash Company, Los Angeles.

Hubert Quinn Millwork Company, Los Angeles.

Pasadena Manufacturing Co., Pasadena.

Tom Merrill Sash and Door Co., Long Beach.

Baker-Hickman Co., Long Beach.

Burbank Planing Mlll Company, Burbank.

Hepburn-Topham Mill Co., Los Angeles.

Sunset Sash Door and Mill Co., Hollywood.

Each of the above concerns, according to officers of the board, rvill retain their individual firm names and identities, and capital stock. The parent company, or holding corporation will be the largest of the merging companies, the Pac;fic Door and Sash Company, with headquarters at Los Angeles.

Operation of each plant will be under the direction of the Board of Directors, and it is hoped by the principals to bring the group of mills up to the highest point of efficiency ahd economy of operation, with the tremendous buying power available, and the added advantage of the combined talents of the heads of the various institutions.

The combined institution represents a capital investment of nearly five million dollars, employs over one thousand men with an average payroll of $50,000 weekly.

The principals of the Pacific are well known. Mr. Chas. L. Miller, the President, E. A. Nicholson, Vice President and General Manager and George H. Nicholson, Treasurer and Sales Manager, have all been identified with this concern since it was first started back in l9O2 as the Pacific Sash and Door Company. Their growth has been truly remarkable, from a 4Ox75 plant on South Main Street to their present seven acre factory on San Fernando Road, in Los Angeles.

The Hubert Quinn Millwork Company's plant adjoins that of.the Pacific, and has been operated by the officers of that companv. since the death of Mr. Quinn, in February of last year. This concern specializes in built up work, shorv case work, etc.

The Pasadena Manufacturing Company is headed by Mr. McKesson, prominent for many years in the millwork game in Southern California. This is one of the oldest companies of its kind in the state, and has devoted its efforts for years on the better class of work, having furnished mill work for many of the palatial homes that have been erected in the Crown City.

Tom Merrill. a live wire and very popular among all lumbermen in California, started the Tom Merrill Sash and Door Company in Long Beach, just a few years ago. His plant, and the plant of Baker-Hickman in the same city, are in the merger. Both companies manufacture all kinds of mill work and sash and doors. George and V. J. Hickman are the active heads of the Baker-Hickman Company.

The Burbank Planing Mill is located in Burbank, and is headed by Mr. Tom Walker and Jac Walker. They manufacture built-in products in addition to sash, doors and general millwork.

George H. Hepburn was the original owner of the Hepburn-Topham Mill Company, starting in business in the 90's. In l92l Mr. OllieA. Topham acquired an interest, changing the name to its present one, and in 1925 Mr. Topham purchased the entire interests of Mr. Hepburn, keeping the firm name as it was changed in 1921.

The Sunset Planing Mill is located in Hollywood, being orvned and managed by J.J. Sherlock and J. K. McCarthy.

Directors of the new corporation will be:

Chas. L. Miller, E. A. Nicholson, L. R. McKesson, Tom Merrill, Ollie A. Topham, Jac Walker, and George H. N;cholson.

No other officers have been selected, as yet.

HOO-HOO TO PURCHASE HOME FOR INTERNATIONAL HEADQUARTERS AS MEMORIAL

fnternational Hoo-Hoo is to have a home of its ownand itwill be a memorial to Bolling Arthur Johnson, founder of the Order.

Announcement of the fact is made by L. M. Tully, of St. l,ouis. chairman of the IIoo-Hoo Home Committee and a past Snark of the lJniverse. Details of the plan have not as yet been divulged, and will not be until submitted by the committee to the membership at large.

As@t ROOFING

rTHE LOS ANGELES PAPER MANUFACTURING CO.

| -the oldest and one of the largest paper concerns in Southern Calirfornia announces a new and complete line of Asphalt Roofing Products-

"€l-\ey-Kt"g "f all \oofings!"

The guarantee of superior q,rality expressed by that name is one which the Los Angeles Paper Man-ufacturing Co. is more than qufified to fulfill. For over a quarter of a century we have been establshed in the roofing industry-as manufacturers of felt, the basic material for all asphalt roofings. And we have developed a grade of felt recognized to be unsurpassed.

With this splendid foundation, we have extended our activities to include the manufacture of finished roofing products. We have erected a large roofing plant, one of the 6nest equipped in the country, with a capacity of SOOO rolls everJ 24 hours. It enables us to producc every standard type of asphalt roofing. Carrying through each step in the production, from raw material to finished product ourselves, we guarintee for El-Rey Asphalt Rooffng the highest quality obtainable,

With that guaranqee of quality goes a guarantee of service. We have made a specid study of the needs of Architects, Contractors, Hardware, Lumter and Building Material Dealers, as well as of the building public. And we have de' veloped a co.operation and a service which meet these requirements. in every particular.

(Continued from Page 16)

cent showing of hands. The man who has been up against competition of that kind,when you have figured on No. 1 Commoll,or vertical grain floorlng, and find that you have lost the bill because grades have been substituted and the price has been cut,.+nd in many, many cases a man who has paid the bill does not get the benefit of the proportionate reductioncompared with the proportionate reduction in the grade. As you stop and think over the lumber business you w'll realize that this is a peculiar feature in the lumber business, and that, so far as I know,-it does not apply to any other line of rctail merchandizing. If you go into a drug store or drygoods store you will find bolts of cloth of various k:nds, and if you understand the dry- goods business you can determine from the brand and the mark on that bolt of cloth. what that material is. You go into a hardware store you will find the garden hose branded and also the various kinds of tools and instruments for sale. If you go into a shoe store and ask for a pair of llannan's shoes, the clerk cannot sell you Hannan's shoes unless they have a Hannan brand on them. On the other hand, if you go into a lumber yard, you walk down and iee piles of fo6ring and ceil'ng and framework lumber, and about all you see in each instance is thc mark of distinction as to the length and how the lumberman or his salesmen have determined what the quality is. You cannot tell from the brand on that lumber what its quality may be.

In our yard we have adopted a plan of marking every pile of lumber ind'cating on the upright posts standing beside the pocket, -witlt an atrolr pointing to the right,-"two by four by sixteen, No 1. Common." Howwer, after that two by four leaves our yard there is nothing on it by which the con-

sumer tnay know that is was Common,- of Select Comrnon-No. 2, or other gtade. By our grad€ certificate plan, we propose to furnish to the consumer a good cert'ficate telling hirn in plain language what that lumber is. and when the dealer finds this certificate, authorized by the State Association, that certificate will be on printed forms, with the state monogram on the forms, and it will go along with the lumber. In every case where it is advisable to send it, it will go glong with the lumber itself. I mean by that, -if you are dealing with a regular contractor,-unless he needed this to support his contention of h's price in competing on a job,-and wants to prove that he is right, although he may be a little higher,-if a man wants to support his position with the consumer he can produce this grade certificate signed by the comprny where he buys his lumber, and does his mill work. IIe can tell the consumer, "I am giv'ng you perfectly first class lumber, according to the specifications as it appears on this grade certificate." Now. that lumber does not have to be marked on each piece, but as I am frank to admit, I am strongly in favor of grade marking. Grade marki4g will help the dealer. Grade mark'ng will help the contractor, and it will be conv'ncing to the consumer. Just let me cite an instance here: Do you remember some years ago a certain hat manufacturer put out a certain hat that we used to pay five dollars for, and it was a good, standard hat, and was not sold at any time by anybody for less than five dol- lars. I was ofrered, by a certain hat store, a hat by a salesman who claimed that it was made by the same concern for three dollars and fifty cents. He said, "The reason why we can sell you that hat for three dollars and fifty.cents is because the hat is not advertised and it does not have the manrfacturer's namq on it and we can sell r't for less money," and I straightway invested'three

dollars and fifty cents for the hat and I was cndeavoring to savc forty or forgl-five per cent on the investment. I{owever, I found that I got just three dollars and fifty ccnts worth of hat, and no more.' I was cheated. Since then, I have been careful to see to it that thc certificate of the manufacturer. of shoes and hats and so forth was on the article which I purchased. If that manufacturer had pride enough and conviction enough that his article was worthy to put h's name upon, then I, too, felt that the shoe or any other article or merchandise along that same line, with the manufacturer's name on it, it was worth more.

There will be a lotof discussion about grade marking and the speaker tomorrow morning will go into that subject so that I am only ment'oning the matter of grade marking in connection wlth the few remarks I have made. I want you to distinguish the difrerence between the dealer selling grade marked material and ttle dealer selling materials supported by a grade certificate. Do you get the distinction?

For instance, we will assume that I am using lumber which is not gtade marked, and f am a subscriber to the system of selling certified mater'als. I do not assume that this is not a product of the individrral sticks of lumber here which are marked. That is not absolutely essent:al, but in California where we have worked up this plan, we feel it will support our advertising and it will support us in our competitive points and it will enable us to sell standard lumber at a better advantage to the dealer and at a fairer basis to the consumer by advertising the fact that we sell certified materials. We propose to say to our contractors, and they probably buy,-at least in the locality wherc I am interested,-something likc sevengr pei cent of all material we sell,-+nd we propose to

(Continued on Page 26)

Less Breakage, Easier To Handle

Buttress Wallboard is Tough and Flexible. It bends without breaking or cracking. It is also lighter and easier to handle-entirely devoid of that feeling of "dead weighttt encountered in similar products. Thatts *hy so many Lumber Dealers stock Buttress Wallboard in preference to all other brands.

BUTTRESS WALLBOARD

Fireproof

Weather-proof

Sound-proof

Vermin-proof

Buttress Wallboard is a widely advertised, dependable buildittg material that is sold exclusively through dealers. You can recommend it without fear or hesitation to your friends and most particular customers as an ideal lining material for Homes, Schools, Churches, Theatres, Clubhouses, Stores, Garages, Work Rooms, Stock Rooms, Telephone Booths, Cupboards, Poultry Houses, or for Finishing the Attic, Covering Old Plaster, Making Partitions, Sleeping Porches, and for all kinds of New Construction, Alterations, Repairs and Additions.

Lloyd Harris Wins First Pfize for Salesmen in Redwood Contest

Curtis Cutter Wins Retail Dealer Prize

The Committee, Mr. F. V. Holmes, Chairman, has released its awards in re Redwood Salesmen's Contest.

The awards are based on (a) Quality, (b) Quantity, and (c) Completeness of that material submitted prior to January 15,1926.

Awards are as follows:

Salesmen's Awards

First: $100.00, Mr. Lloyd Harris, Holmes Eureka Lumber Co.. Northern California.

Second: $5O.OO, J. J. Farley, The Pacific Lumber Co., Northern California.

Third: $25.00, R. E. Seward, Dolbeer & Carson Lumber Co., Southern California.

Fourth to Seventh fnclusive: $10.00 each, R. T. O'Hara, Redwood Manufacturers Co., Northern California; G. S. Whiteside, Hobbs-Wall & Co., Northern California; Henry Hitrk, Dolbeer and Carson Lumber Co., Northern Cal'fornia; W. G. Hamilton, Holmes Eureka Lumber Co.. Southern California.

Retail Dealers Prizes

First: $75.00, Curtis Cutter, Cutter Mill & Lumber Co., Sacramento.

Second: $25.00, R. E Wells. West Turlock Mill & Lumber Co., Turlock

Third: $10.00, W. K. Kendrick, Valley Lumber Co., Fresno.

.Fourth: $10.00; Erwin Frane, Frank Frane & Son.

Honorable Mention is made, to the following:

Thomas Cotter, C. & O Lumber Company; Wood Bros. Lumber Co., Santa Cruz; J. A. Blanken, Santa Rosa; W. H. Houston. Peoples Lumber Co., Ventura; R. O. Deacon, Deacon Lumber Co., Fresno.

Seventy-two entries were received, and so many of them were so good that the committee has recommended a total of 5l as "worthy of publication". Material will be put in form for publication as rapidly as is possible, so that the information may be made available to all salesmen and their customers.

The Committee desires to thank all Retail Dealers and all Redwood Salesmen for the interest shown and the time and work which have made possible this contribution to Redwood information.

Tvpical of the class of entries which had to do with award of prizes are the following:

"Redwood Bridge, Bridge Creek, Humboldt Countv. Built by soldiers under command General (President) U. S. Grantabout 1850. rebuilt 1900 using original redwood. stringers, still good. Signed statement by Homer Bryan." -Lloyd Harris, H. E. Co.

"300.000 gallon redwood tank installation. Used for curing olives. Redwood sills on the ground and subject to overfow of solutions. Sills stood up so well that proooseC coricrete foundations are abandoned. Tanks contain strong solution of lye or brine. Tanks not always full, subject to alternate wet and dry conditions. Additional tanks to be installed also on redwood sills. Photograph."-J. J. Farley, T. P. L. Co.

"Redwood Crib-constructed dry kiln, Union Mill & Lbr Co.. Santa Barbara. Signed statement from Un:on M;I! & Lumber Co., giving rCasons-(a) Not liable to damage

from earthguake. (b) Eliminate to a great extent the fire hazard. (c) Recommended by A. C. Baker of Northwestern Mutual Fire Insurance Co. 'as the most satisfactory from a fire risk stand point.' Also signed statement from A. C. Baker on letterhead, 'The Martin Gerleral Agency, Insurance.' Photograph."-R. E. Seward, Dl & C. Co.

"Another idea or two for retailers. If competition is keen and buying power of customers is low, short lengths and low gradeJ of redwood will show more profit thin other common lumber 4x4-8 costs $6 per M less than 4x4-16 and sells easier for posts. No. 3 Common boards, all heart, will last longer in the ground than merch, the construction portion of which contains sap. Find out the use for the lumber and sell that which is suitable for that ssg."-f,eger O'IIara, R. M. Co, and W. K. Kendrick, Valley Lumber Company.

"Pierpont Inn, Ventura by the Sea-Redwood exterior 14.years old. No upkeep, repairs or paint. Withstood the earthquake without damage. Built of boards and batts, first story, shakes above. Signed statement by owner. Photograph."-W. G. Hamilton, H. E. Company.

"Redwood stays put without shrinking. Mr. Eli J. ' Blanchard, City Agent, W. P. Fuller Co., 1235 W. Vine Street. Stockton, 7 room home finished with s/ax8 inch clear Colonial siding, all corners.mitered, with no patent or wooden .corner plates. Owner states that 'none of the corner joints have opened and there are no splits. I know of no other wood that would have stood up so well under s'm'lar conditions; years of experience in painting convinces me that Redwood is more economical than white woods because of its superior paint holding qualities.'-Ifenry Hink, D. & C. Company.

"Redwood headgate-46 years old, from Alta Irrigation District. In contact with earth for 46 years and alternately submerged in water and exposed to direct rays of sun. Still sound. Testimonial Frank Frane and Son. Specimen on exhibit. No Photograph."

"It pays in the long run to specify and insist that contractors use Redwood rustic. Where this is done we are in" clined to be more liberal with our first loans." J. C. Carley Co., ReaI Estate. "We insist that the construction be of the very best both as to material and workmanship. In the event Redwood is used as shingles and rustic, we of c^urse. feel that the construction is of greater value and therefore are disposed to approve a more liberal loan." Spelman Bristol Inc., Real Estate. "Building Material Estimate Forrn " lists redwood rustic for exterior and r.commends it. Signed statement.-Curtis Cutter, Cutter Mill & Lumber Co., Sacramento.

"Whv and when do I sell Redwood. Prompt shipments and telivery, uniform grades, natural wood for the climate, stab;lized prices. durabilitv, paintibility."-R. F. Wells, We:t Turloclr Lumber & Mill Co.. Turlock.

LIKES IT ALL

Gentlemen: Enclosed please find my check for a year's subscription to y-our most interesting magazine. I enjoy all of it-EVEN THE ADS, as they are well written.

L. D. GILBERT. Oakland.

(Continued Irom Page 72)

qly to^the contractor, "\i[fe have a.plan here that wi[ help you" 'Many times I -have had a contTactor come in and say. ..I cot beat on this cottage bill." "This Jiin Cro-ok contractor on the north side,-he uses that low grade matcrialr"-over and over they have told me that tale. He says, "They ire not standard and I. don't want to use ihat kind of materials, but I got beat one hundred and fif-ty dollars on this aottage bill." The point where we feel we have lost and nihere our contractor has lost is this: He has not - had any basis on which he can go to the owner and say, "While my bid was twenty- four hundred dollars for thls cottase I oroposed to give you a certain grade of plu-mb- ing and a certain paint contractor to do the paihting, and I proposed to buy my lumber and my millwork and so and so. and use this and that kind of lumber, and I proposed to put all of that into your bu'lding. You cannot beat my bid basis. I am not ashamed to show you, or any other p€rson the class oJ material I proposed to furnish to you and the priccs which I proposed to charg-e, and I can produce my grade certificate and show you jus! glaclly what I am going to put into that building." Now, we propo-e to defend our position by the use of this grade cert:ficate plan backed by an organization of over three hundred yards in California. We want to try this out and see if there is not something nep in the merchandizing of lumber. 'The State Association w ll take charge of the printing of these grade certificates. It has been suggested that we print them in

H.

duplicatc or triplicate. Wc are just feeling our way along started. We expect a great deal of improvement. But, we think our theory is right. We think our theory is benefic'al. We think that our theory will strengthen the.position of the retaile-r and help him to get a return for his efrorts and his time and his money invested. You may bc waiting to ask me some questions which probably have been crossing your mind. S,upposing I, with others am engiged in this p.lan of merchandizing, and using grade certificates and supposing my contractor makes my .!st of mater.als supported by my grade cerUlicate, and the grade certificate is signed by me and he takes it to the.owner and states his position and tells h:m the kind of material he is figuring on,-the owner may say. "I dont know. That is only a prinled piece of pa.per, and I know John Jones Luinber qoqrpany and their manager is all right. I doa't know that that certificate meani any- thing." We will be able to say qrith the contractor that we think it does mean somethins. This grade certificate is used by the -IonJs lumber Company and is authoiized by the California Retail Lumber Association under a carefully prepared plan, and if the John Jones Lumber Company fails to delivei the lumber up to the specifications that are on that list there is a method whereby you can secure redress and so can I. It is backed up by three hundred retailers,-not only here ;n this town, but throughout the state, and it does mean something. The contractor says to the owner, "If the Jones Lumber Corirpany fails to deliver according to the speci-

H. J. Libbey, assistaht manager of the Little River Redwood Co. operations at Crannell was a recent visitor at the

ficati<irns,-barring a mistake,-+nd there are honest mistakes made,-by a mistake.- and they fail to del'ver materials which they have lgured on and which are listed here,-there is redress both to me and to the coirtractor and to you,-the owner. There will be an inspector appointed who will be available to inspect and he will be a man who is not interested at all in the local situat'on. He may be an inspcctor under regular salary and compensation. with his own automobili and he can travel all over, to and fro, and reach a point where there is any question in the state about the grade of mateial.

It seems to us that this plan is well worth while and the State Association has determined and passed a resolution and the directors are now getting out the grade certificates rn accordance with this determinat'on as ex_ oressed by the resolution. They have yesterday,_or $ay before, received from the Fure"u at Washhgton, the authority to use the monogram on these gertificates, and these certificates, with monogram upon them. will be delivered to the members 6f the Asiocia_ fon as they. may be applied for by them. rney must, rn turn, agree to keep up these plans and adhere to a uniform program.

-I- shall be very much interested in the address tomorrow which really will be suo_ p.lemental to -the question of le[veri*;;;_ nnec ma-terr-a-ls, and now, perhaps some of yo_-u would like to ask some qriestions. I w'll not guarantee to answer tlie questlons. but I think if you will ask questi';a th;i may .accomplish what was suggested this morrung,-we may both get another idea.

company's San Francisco offices attending to business mat_ ters. He called on many of his lumberri"r, friends i, th; Fay District and was also a guest at the Hoo_Hoo Ct"b

9 luncheoh on February 11.-

J. LTBBEY VISTTS SAN FRANCTSCO

We suggest you use the Advertising C,olumns of The Gulf Coast Lumberman '""o;':.::':.:":*

Its prestige, popularity and circulation in the territory named far surpcsses any other

'Chas. R. McCormick Lumber Co. Day'

February 11 was "Chas. R. McCormick Lumber Co. Day" at the Hoo-Hoo Club No. 9 luncheon held at the Palace Ilotel. J. Walter Kelly, sales manager of the company's cargo department was chairman of the day. The speaker of the day was Norman F. Titus, manager of the Claims and Insurance Department of the Chas. R.' McCormick Lumber Co., who gave a very interesting and instructive talk on "Getting a Vessel Ready for Sea," in which he brought out many of the high lights showing how the steamship business is controlled through government regulations.

A beautiful ink-well, which was donated by the Chas. R. McCormick Lumber Co., was won by W. S. Lewis. Bill Shaw at the piano, Hastings Garland and his saxophone. and Ralph Laumiester with several popular songs furnished an excellent musical entertainment. Messers Shaw, Garland, and Laumiester are all connected with the company's sales department.

President John C. McCabe presided over the business session of the meeting. Oscar Johnson made a report on the progress of the Bowling team, and Forrest Wilson made a report on the baseball team activities for the summer months. Harry Gaetjen, chairman of the Dinner Dance Committee, reported that a large crorvd would be present a.t the dinner dance to be held at the Fairmont Hotel on Thursday evening February 25.

H. M. Hallenback. sales manager of the Chas. R. McCorm:ck I-umber Co., Seattle offrce, and Jabberwock on the Seattle Nine, was a guest at the luncheon and made a few remarks on the Hoo-Hoo activities in the Seattle District.

Fred Roth, Vicegerent Snark of the Bay District, rvill act as Chairman of the Day at the meeting to be held on February 25.

SOMETHING NEW IN CONTESTS

Any practical lumberjack or sawmill employee has a chance to earn $1,000 if he has a good idea, even though he can't dress it up.in good writing.

Washington, D. C., Feb. 18-"There are any number of prize contests," says Arthur T. Upson, forest engineer. commenting on the $2,000 prize contest of the National Lumber Manufacturers Association. "but this man-in-theoveralls contest is in a class bv itself.

"Ninety-nine per cent of the tontests these days are for the white-collar workers, and pivot more or less on goocl handwriting, good typewriting, and ability to write good English. In such contests the best idea and the brightest brain in the running may not have any show.

"But in this lumber-jack and sawmill-employee contest the idea or device, or short-cut method of doing things is tlre big thing, and the form or style of its explanation and presentation is secondary.

"Whatis the contest? It is a purse of $2000, divided

into nine cash prizes, the first being $1,000, awarded for the best ideas or devices for improving the manufacture of lumber and effecting economies in material and labor and generally bettering the industry mechanically. It is open to everybody, whether employed in a sawmill or logging camp or not. A man in Mississippi got the first prize last 'r'ear', while a man in Minnesota took the second. The only conditions are that the entries must be practical and meet with the requirements laid down by the Contest Committee. These are simple and few.

"If anybody has something in mind that he believes will benefit the industry and meet the conditions of the contest he rvill be doing himself a favor if he will ask the National Lumber Manufacturers Association, Transportation Building, \\'ashington, D. C., for particulars of this contest, especiallv intended for the men who "come and get it" at the sound of the camp gong or who start and stop work by the mill whistle.'l

Our Sincere DesirF---

-

EUREKA LUMBER COMPANY

One of our largest customers once remarked to one of our salesmen:

Neither thic Company-nor any _of its salesmen will assume any obllgation that can't be faithfully kept. Our re$ourceE are large and dealers can depend on absolute satirfaction.

To give you consistent high quality Redwood together with Service that will help malce your business an increasing success.

"Our Customers WiII TelI You"

"There are a lot of men who wiII seII more on their first will, but the trouble is they don't last."

HYDR^A,ULIC LIFT

A standardized carrier throughout, embodying a wonderful direct loadlift; exceptionally fast, simple and fool-proof, eliminating pressure tanks, cables, screws, gears, pinions and clutches.

E. D. Kingsley Addresses Sacramento Valley Lumbermen's Club Meeting

Standardization Grade Marking, and Certified Lumber were the principal subjects discussed at the meeting of the Sacramento Vallev Lumbermen's Club held at the Senator Hotel, Sacramento, on Saturday, February 13. The meeting was largely attended and among those preseht were members from the Central California Lumbermen's Club, San Joaquin Valley Lumbermen's Club, East Bay Lumbermen's Cltrb, and the Peninsula Club. The meeting was opened rvith community singing, and during the luncheon hour there was an excellent musical and.entertainment program.

E. S. McBride, president of the Sacramento Valley Lumbermen's Club presided, and in opening the business session ihtroduced the following guests and visiting lumbermen to the gathering: E. D. Kingsley, West Oregon Lumber Co.. Portland. and President of the West Coast Lum-

bermen's Association; C. W. Pinkerton, Whittier, President of the California Retail Lumbermen's Association; J. E. Fraser, San Francisco, Secretary ofthe California Retail l,umbermen's Association, J. U. Gartin, President, and Lester Elliott, Secretary, of the Central California Lumbermen's Club; W. H. Falconbury, Stockton; W. P. Innes, Secretary, East Bay Lumbermen's Club; Frank Trower, San Francisco; ahd the Jollowing Directors of California Retail Lumbermen's Association: R. F. Wells, Turlock; J. H. McCallum, San Francisco; Paul M. P. Merner, Palo Alto; J. H. Shepard, Saciamento; F. Dean Prescott, Fresno; E. T. Robie, Auburn; J. E. Neighbor, Oakland; and Chas. G. Bird, Stockton.

President McBride then introduced .E" D. Kingsley, President of the West Coast Lumbermen's Association, who spoke as follows:

Mr. E. D. Kingsley

I have been asked to speak to you on the subject of American Lumber Standards, included in the scope of which is the grade marking of lumber This is a big question embracing the efforts of many leaders in the various branches of the industry over a period of more than three years and, in order to avoid being tedious, I will omit minor details andrdeal with the problem in as broad a way as possible.

That which should interest you first is why a change in lumber standards was necessary, second, the manner in which these changes were brought about, third, that part of the industry pledged to adoption, and fourth, the success of the movement so far.

The first standardization meeting was held in Chicago during luly 1922, it being the outgrowth of a number of annual meetings of the National Lumber Congress. The idea, however, is generally credited to the fertile brain of Secretary of Commerce l{ooven Whether or not Mr. Hoover is directly responsible for the move I do not know but that he is at least indirectly responsible for it there is no doubt.

Standardization was predicated on the idea of elimination of waste and the adoption of standard practice in manufacture. The terrn waste may be applied in several ways, as for instance in feetage of lumber, attempting to work kiln dried l-inch to a finished size of l3-16-inch which a practical manufacturer knows cannot be done except where the piece.is cut full l-inch. Rapidity of manufacture is responsible for a slight variation in the thickness of all lumber sawn, due to the crowding of saws and to other logical reasqns.

Another element of waste is the unnecessary expenditure of labor in manufacturing a variety of sizes, one but slight- ly different from another. Still another and important element of waste is the investment on the part of the mills. wholesalers, and retailers in superfluous stock, due to the practice of carrying several patterns and sizes of lumber intended for the same use.

During the 1922 annual meeting of the National Lumber Congress, Committees were appointed representing all branches of the industry, such as manufacturers, wholesalers, retailers, contractors, architects, engineers and rail-

roads, Secretaiy Hoover of the Department of Commerce, presiding. Mr. Hoover urged the necessity for prompt action and has consistently followed the woik evei sinCe. He has presided over the mass meetings, all of which have been held in the Department of Commerce in Washington, D. C., and are at stated intervals still being held there for the purpose of perfecting the standardization plan

The retail lumber -interests, in the first meeting, were represented by officials and members of the Nitional Retail Lumbermen's Association. The second meeting was held during the latter part of 1922 and was composed of a represen-tative from each branch of the indusiry. The result of this meeting was the naming of a Cential Committee. A Consulting Committee was also named, it being composed of a representative from each regional association of manufacturers, wholesalers and retailers. Its duties are to prepare details and make recommendatio,ns to the Central Committee. The duties of this Committee are to work over the Consrlting Committee's report and in turn submit recommendations and changes to the mass meet= ing, which, as I said before, are held regularly in the Department of Commerce and are presidld over by Mr. Ifoover. Final action on all questions is taken therl.

The outcome of the combined efforts of these Committees is the establishment of. 2 sets of standards as applying to loards, Dimension, and Finish lumber in thicLirijs oily, all other items being of one standard. They are known is Standard and Extra-Standard. Stock oider-ed manufactured to other sizes is designated as special and is to be obtained. under special contract.

The new standards. brought home to the Fir industry a problem with which it wrestled for mo,re than two yeirs. It then found it could not adopt the program in full as established, without reservations, the difficu-lty being one of shrinkage in kiln drying which proved to be too lreat to permit of the manufacture of some sizes without serious waste, the very thing which the standardization program proposed to- eliminate. For instance, 6-inch cleir Jtock worked to American Lumber Standards called for an over.all width of. 5l inches as compared to the old standard of 5/s inches. .8, 10, and l2-inch finish specified /z inch off

(Continued on Page 34)

YELLOW FIR

Vertical Grain Flooring

" t' Stepping

tt t' Finish

t' tt Shop

Random Grain Ceiling

" t' Flooring

" " Drop Siding

" tt Shop

Mouldingr Caaing Base ""T""1*h"

SITKA SPRUCE

Bevel Siding

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Finish

Factory Lumber

Box Lurnber

Ladder Stock

Drain Boards

WESTERN HEMLOCK

Uppers

Our Lumber is not Cheap, neither is our Quality or Service

511 Newhall Bldg., San Francirco

C. D. JOHNSON LUMBER CO. r33O N.W. Bank Bldg., Portland

A. G. Bartlett Bldg., Lor Angclel

Birch-Its Properties and Uses

Trade Name-Unselected Birch, Red Birch, Curly B:rch. Habitat-Canada, Northern part of U. S. southrvarcl through West Virginia.

Texture-Average hardness and stiffness for hardu'ood, ancl more than average toughness.

Grain-Uniform, close and even.

Sawing-Plain Sawn.

Color-Sapwood, white. Heartrvood, reddish with some white.

Weight-Four pounds to the board foot.

Strength-More than ample for all prlrposes herein enumerated.

Thicknesses-l inch, lr/4 inches,2 inches and 4 inches.

Widths- 4 inches to 12 inches.

Lengths-S to 16 feet,

Supply-Sufficient for many years.

Characteristics-Hard, close-grained wood, f ree from cxcess warping and shrinking. Finishes very smooth with almost no grain raising and takes a very high polish.

Figure-Plain to highly figured.

Painters' Finish-Excellent for any finish, stain, enamel or paint.

IJses-Interior finish, fine cabinet and fixture work, furn!ture, vehicles, musical instruments, wooden-ware, novelties.

Veneer-Rotary cut to thicknesses of 1-20, 1-16, and l-8 inches.

Several species of Birch are recognized, by botanists and

For 18 Yearg

..CHICKASAW BRAND'' OAK FLOORING har been a dandard of Grade-Quality-Manuf acture

Manufactured Bv

Floori ng Go. mmphrr,Iom.

And Diltributed By

M. SLATTERY BRoadwey 1496

315 Produce Bldg.,Lor Angelcr

foresters, but from the standpoint of the practical woocl tusers in this locality, there are only two kinds-..IJnselected" and "Selected Red Birch.'t -

The heartwood of Birch is Red and the .sapwood is yellowish white. Therefore, as Birch is all pliin sawn, th.ere js a very small percentage of lumber produced rvhicl-r rvill sirow all red or all white.

As practically all Birch grows in the lake states ancl along the east coast, the shipments received here are in the form of unselected lumber.

Th term "IJnselected Birch" does not refer to the qualitl. of lumber, but is that stock from which no color sefection l:as been made, and contains both red and white wood.

When "Selected Red Birch" is specified, it necessitates r''cl<ing and ripping from the unsel-ected stock, and while the standa-r{ SradinS _rules make provision that only Z5 per cent of face need be red, Red Birch is practically un_ obtainable i1._!arg9 quantities. Red Birch his no qoiliti". superior to "IJnselected Birch" other than color.

Curly Birch 'is the lumber which, due to the peculiar growth of the tree, contains more or lesp wavy grain. This grain cannot be develope-d by any method oi 3u*irrg, ana only an occasional log will contain part curly grain.*

Curly Birch, like other highly figured lumbe-r, is mostly cut to veneers.

. Paper Birch is unfit for finish or structural lumber, anc' is used almost exclusively for the manufacture of spools, tooth picks, etc. It is not stocked in this market. '

-From the Service Bulletin, Millwork Institute of Calif.

Annual rings of trees growing over this Redr-ood show it has lain on moist ground over two centuries. It is sound: free from decay or eYen worm holes.

Over this 600 yelr old Redwood, trees close to 200 years old have grown. Yet the cut shows the buried Redwood sound and frce from decay.

Whg Redwood Safrslies

Particular Customers

The-life_ history of three Redwood trees that lie in the California forests re, the.best .testimony, to Redwood's permanence and resistance to rot, rnougn-restrng rn molst ground and covercd with moss. mold and forest d-ebns lor from 250 to about 400 years, not one of dhem is decaved. w orms ha-ve not bored in to them. Cut into at random, their wood fibre re. -as brrght-and sound as that in a live Redr-ood iust felled. rhrs, rot-resistance earns Redwood preference ovei other commercial t'ooos. anq exptarns its increasing use by builders, architectg and con- slructron engrneers, Write for Information on TpL Co. kmber aul milluork.

R. NORTON Hmry Bldg. Portland

(Continu-edJrgm fge 30) in width compared to the old standard of. /a inch off,.ryhile { and 6-inch finish was to be /s inch ofr as against I inch 6fr. The thic}cress of all finish was established at 25-32 ftlCh compared with s/ inch. Partition to be /a inch thick as against 11.16 inch.

Extensive tests, made by a number of the best mills in the industry from lumber cut true to width, showed 39 per cent of improperly finished stock. These tests proved conclusively that the Fir industry could not accept !h" p{ogram in fult. It was, as a result, debated in the Association meetings time and time again only to be laid ori the table. This delay proved a disturbing factor to both Secretary Floover and [he industry as there appeared to be no way o,pen to compromise the difrerences. It was, however, finitll proposed ih.at the program be accepted with reservatioirs-on a few sizes only, these reservations to be made as follows: 8, 10, and l2-inch Finish restored to the former standards, namely z/a inch off in width and' s/a inch net in thickness; 4 and- 6-inch Finish I inc}:, off in width and slinct. net in thickness. 6-inch Drop Sidin_g, Rustic._Flooritig, C"itittg and Partition w;rs compromised from a Sfu-inch oierall widlh to 5 7-16 inches as against the old standard of 5/s inches. The thickness of Partition stock was.changed f.iom s/a-inch to 11-16-inch. With these reservations, the West Cbast Lumbermen's Association unanimously adopted the American Lumber Standards and, during December last, obtained written pledges from 65 per cent of its membership to put the program into effect orr January lst. These mills are irow tnatling the new standards as rapidly as their shed stocks of the old sizes will permit.

I referred in the first instance to grade marking, which principal was established as part of the American Lumber Standird program. It calls for the markilel of all lumber of grades iqufualent to No. 4 Cornmon and Better and reads as follows:

"ff marked atall, all pieces of a given grade must be grade marked (except that unavoidable mechanical skips are, o.f course, allowed).

'"An easily branded mark or insignia, copyrighted, an-d Nationally uniform, be used in connection with the- grade mark and be available to identify shipments from all mills of lumber manufactured in accordance with American Lumber Standards.

"An appropriate mark symbolizing American Lumber Standardl-be-copyrighted and its use be available to these mills which shaf have agreed to maintain the agreed standards of size and grade and to submit their lumber product upon complaint to an official Association insPection."

-Grade marking embraces also trade marking. fn order to carry out the-program in absolutely good faith and improve ind maintiin -the grade standards, the West Coast Lumbermen's Association, at its annual meeting held in January, determined upon a course of action, both worthiohitu itta novel with which, I feel sure, you will agree. It amended its by-laws and unanimously passed the follo\,ving recornmendation made by its Board of Trustees:

"On and after February t,1926,no mill shall be admitted to membership in West Coast Lumbermen's Association whose grades-fall below a test of grades efficiency, to be determined by the Board of Trustees.

"Any member mill whose grades, over a- reasonable periB-d, shall fall below the test of grading efriciency established hjy the Association, shall forfeit its membership in the Association.

"This membership qualification together with the list of Association members in good standing, shall, from time to time, be nationally advertised-"

This means just what it says, that a membership in the Association calls for properly manufactured lumber, uniformly graded. To maintain this standard, we have to back us up the Association's Bureau of Grades, a Depart-

ment which has been in existence for rnany yeais. Thi, Bureau is in the hands of competent management and its inspectors work absolutely without infuence on the part of any manufacturer. They are responsible to Mr. L. A. Nelson,'whose ofrice is in Portland and who is given full control of the Department under instructions to administer same fairly and impartially. Wherever these inspectors have been placed, their work tias been outstanding in character with complaints rare on the part of the buyer and but slightly more pronounced on the part of the manufacturer.

During my administration, the work has been somewhat extended and, in California, for some months, an Association inspector has been available to handle complaints in lieu of the P. L. I. B. inspection service which was withdrawn. The Bureau of Grades inspectors are, in my opinion, better qualified for work of this character since they have been trained in the grading of yard stock rather than of rough lumber which, in the main, covers the work of P. L. I. B. inspectors.

Each grade mark stamp, you will note from the impressions which I have to show you, carries with it a number which is recorded in the Association office and'which,iden' tifies the manufacturer. Therefore, lumber worked to American Lumber Standards and grade marked will be guaranteed stock. It will show the number of the maker and thus place the responsibility for improperly manufactured or graded lumber where it belongs.

Eventually it is proposed to advertise in lumber Journals the names of those mills who have adopted the new standard sizes and are trade marking their lumb4r so that dealers may have access to a large number of mills in making their purctr,ases. The Association has gone still further and on January lst,'1926, issued new standard grading and dressing rules which'contain West Coast American lumber Standard and Extra-Standard sizes. It has also prepared and is having published a new basic list which its members are pledged to adopt on March lst. Furthermore, and most important, is the fact that it has been advised of the certain acceptance by the Central Committee of its reservations. This practically insures approval of the West Coast sizes by the mass meeting, which is to be held in the Department of Commerce, during April.

I now wish to direct your attention to the part you manifestly should play in this program and in doing so I will refer to the report of the annual meeting of the Massachusetts Retailers held in Boston on December 5th which was attended by mo,re than 700. This meeting unanimously advocated the grade marking and standardization of lumber and at its close the following resolution was adopted:

"Resolved-That the representatives of New England's lumber and building industries in this meeting give our unqualified endorsement to the movement for standardized and grade marked lumber, inaugurated and fostered by Secretary of Commerce Ifoover, as of distinct advantage and benefit to the consuming public and to all branches of the building and lumber industries; that \ /e urge all lumber producers th'roughout the country to brand the grades on their produce so that the practice may become universally effective; that we pledge our assistance toward establishing this movement in Boston and vicinity and throughout New England as rapidly as conditions permit; and, further, that we commend the system of grademarking employed by the Southern Pine Association and its efforts to promote this constructive program."

Comment by President Basley of that Association told of trials to the retail lumber dealers and stated:

"The retailer has continually beenr at variance with the wholesaler or manufacturer in regard to an adjustment for inferior grade or scant-sawn stocli. But a light is beginning to show itself and to illuminate his clou{y existence. It i' the rising sun of standardization in all its ramifications including grade marking. The manufacturer should saw

and work sizes and patterns according Lumber Standards; the architects and specify them."

to the American engineers should

President Basley should have gone further and stated the retailer should insist upon getting them.

The standardization program was, I believe, participated in either- directly- or through a National orgairization by most of the Association retailers of the country. It is for thi! reason that I charge them with equal responsibility in put- ting this move into effect and direct your attention to-the obligation which, as retail association members, is yours. In my judgment, it is as much their duty in placing orders to demand-stock worked to these standiids "" it i" itre duty of the manufacturer to make them and I feel, therefori, that_their support in this direction can be properly sought and I shall entertain no misgiving as to what their position will be henceforth.

My experience, since resuming operations abotrt twr. weeks ago, is that some of the retailers are accepting lum- ber worked to the new sizes unhesitatingly w[ite others 119 not There are, of course, some who treat their pledges lightly and others who unhesitatingly fulfill them-. ftre East is now accepting the new standards to a very large extent and the West should do likewise.

Standardization of lumber is essential to the best interests of the retailer and grade marking is equally so. Such important movements aie brought ab-out and cohsummated through tedious and deliberate action on the part of competent, farseeing, and unselfish men. It is by this frocess that things worthwhile are achieved. This great movement encountered more opposition than any other I have known within the industry. This oppositidn is, however, Tti9ly crumbling and eventually will disappear. Among California retailers, however, some determined opposition may be expected. This will follow attacls from some mills outside of the Association who consistently oppose all pro- gressive movements. Time will overcome this too. since standbr.dized products in all lines are being demanded and lumber isno exception to the rule. Sufficient has been said to acquaint you with the facts and it now becomes our joint problem.

_

Y-ou gentlemen can help in this movement by ordering lumber worked to American Lumber Standards and Wesl Coast sizes.The question uppermost is: Will you and will you do it nowi In any ivent, your support is being counted upon.

Following Mr. Kingsley's address, there was a general discussion on the matter of Standardization and-Grade Marking which brought out much valuable information on these subjects.

C. W. Pinkerton, President of the California Retail Lumbermen's Association, was then introduced by President McBride. Mr. Pinkerton's subiect was Certified Lumber. Mr. Pinkerton referred to the action taken at the last annual convention of the state association at which time a resolution was adopted that the association adopt for the use of its members, and such others as may be authorized to use the same, a certificate to be delivered to the customer certifying the grade oJ materials sold and delivered to him. He explained in detail the workings of the Certificate Plan, and spoke of the progress that has been made in getting the plan into shape. He stated that tradd mark adopled by the committee and form sheets .had already met with the ap- proval of the Directors of the association, and that plans were now under way to have the trade mark copyrighted. Mr. Pinkerton said that the Certificate Plan was -a purely voluntary matter with the lumber dealers, that they wer-e asking savings banks and building loan associations to cooperate with the lumber association oh this movement, also that the secretary of the state board of loan associations has asked that the California Retail Lumbermeh's AsSo-

(Continued on Page 38)

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Galifornia

The latest, newest, and very virile thing in the shape of house organs for industrial concerns is "The Weyerhaeuser Log",the first copy of which has reached tJris editorial desk.

Tlre first number is thatof January, 1926- It will be issued every other month hereafter, and according to the masthead is published by the Weyerhaeuser Affiliated Companies.

C)n the masthead 'we find that the follolving are members of the editorial staff: F' K. Weyerhauser, H' D. Bates, E. W. Davis, C. I-. Quisno, D. H. Bartlett, C. L- Hamilton, R. E. Saberson, I. N. Tate, R. G. Keizer, and Louis Grilk. A strong staff, surelY.

From an editorial standpoint, tlvo names on that list are well knolvn to us, those of C. L. Hamilton, and R' E' Saberson. Mr. Hamilton is the advertising and merchandising head of Weyerhaeuser Forest Products, the national aclvertising department of the Weyerhaeuser interests, and a publicity man of national prominence and large ability'

R. E. Saberson we think a lot of. He edited and publishecl for years the most delightful and clever house organ ever issued by any lumber concern up to thattime, "IJpper Cuts", issued by The Thompson Yards, at Minneapolis, rvhich concern was also owned and controlled by the Weyerhaeuser. The little magazine went out of business when the Thompson Yards did, but the fine work of Mr' Saberson will not be forgotten by those who had the pleasure of following it at the time. We congratulate the Weyerhaeuser Companies on continuing him in his editorial capacity on this new "Weyerhaeuser Log" because no man is better fitted to make it interesting to the lumbei trade'

The new publication office is at 808 Merchants National Bank Building, Saint Paul, Minnesota, and with regard to its aims and purposes, the following editorial from its first issue, states the case very clearly, as follows :

"The Weyerhaeuser Log which rvill hereafter come to you e\-ery other month-is our effort toward a more cordial relationship between dealer and manufacturer' We rvant you to know our aims and our ideals, our desire and abrlity to serve-to know better the character of the men 'rvho make up the Weyerhaeuser organization. We want to help whenever we can torvard improving conditions in all branches of the lumber industry. The dealers' problems are very close to us for we kno'iv that only as the dealer succeeds can we succeed.

"The pages of the Weyerhaeuser Log are open to retail reaclers for the discussion of any problems that confront the lumber industry. The purpose of this publication will not be fully realized if it is left to us to all the talking. And so we make our initial bo'iv in the hope that our efforts will bring us even closer to our many friends in all parts of the countrY."

FRANK BURNABY AT HELM AT HOO HOO MEETING

Frank Burnaby, head of the Sun Lumber Company, a trusty Hoo Hoo and a golfer extraordinary, was in the leat of honor at the February 18th meeting of the Los Angeles Hoo Hoo Club.

Frank is a Rotarian and knows all about soaking fines, making some of the wholesale boys wish for a chairman from their own ranks, rather than a retail gentleman who apparently had no mercy on them. He-fined most of the boys a half dollar and then sb as not to slight anybody, levied a fine of 'two bits' on the balance of the membens present.

He introduced Mr. E. F. Sanders, Secretary of the Chamber of Commerce of Beverly Hills, who spoke for thirty minutes on "Salesmanship".

There have been many addresses delivered in Southern California in the past few years on this time worn sub- ject, but none have been presented in the highly interest!n_g a1d impressive way as this most enlightening talk by Mr. Sanders. Ife presented an argument for the betteiment of sales methods that could well be adopted by sales people in any line of business, and he received a hearty round of applause at conclusion.

Chairman Frank told the boys about the March 5th Golf Tournament, details of which will be found elsewhere in this issue.

The attendance at this meeting was much larger than for some time.

President Wick especially pointed out the large number from his company, Chas. R. McCormick, and suggested that other organizations might well follow their example. Severr \{cCormick men were present at the meeting.

BRYAN HARDWOOD COMPANY NETy\/ OAKLAND CONCERN

B. F. Bryan announces that the Bryan Hardwood Company have purehased the Holt Hardwood Co. of Oakland. the transaction having been completed on January 16. The Bryan Hardr.vood Company will act as wirolesali distributors of hardwood flooring and other building materials trsed in the hardwood flooring trade. B. E. (Bert) Bryan, the president and manager of the company, has been ionnected rvith the hardwood business in the Bav District for man_y years and has a large acquaintancesirip with the lumber trade of the state. Prior to going into 6usiness for himsell, he rvas associated with the Strable Hardwood Company. "Bert" is an active member of Hoo-Hoo and during past years has been a member of the Bay District FIoo-Hoo Nine. W. A. Thomsen is acting as assistant lnanager to Mr. Bryan.

q H. WHITE WILL MAKE EUROPEAN TRIP

C. H. White, prominent California hardwood dealer and manager of White Brothers, San Francisco, is leaving for Europe on the steamship Carinthia on May 29. He expects to be in Europe about three months and will visit England, Switzerland, Frahce, and Italy. Mrs. White and their three children will accompany him on the trip.

McCORMICK OFFICIAL VISITS LOS ANGELES

N{r. H.M. Hallenbeck, Sales Manager for the Chas. R. N{cCormick Lumber Company at Seattle, spent a few days in Southern California in Februarv.

He. inspected the McCormick operations in Los Angeles, San Bernardino, San Diego and other points, being competently looked after by John Olson, manager at Los Angeles.

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BRADIEY BRAND HARDlvOODS

Scientific kiln drying preEerves within our products natwe'E sturdy and beautiful qualities, while

Modern machinery and skilled human effort justifies our slogan

TRY US FOR

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

AROMATIQUE CEDAR LINING

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM FURNITURE STOCK

Furniture Stock in Sets CUT TO SIZE Ready to Assemble

Flat Surfaces Hardwood Trim Sanded

BRADTEY TUMBER

OF ARKANSAS WARREN . ARKANSAS

t Continued from I'age 35)

ciation send a representative to the annual loan association meeting that will be held in May.

Mr. Pinkerton's talk was followed by a general discussion in which he answered many question regarding the policies and workings of the Certificate Plan.

F. Dean Prescott. director of the California Retail Lumbermen's Association, said that merchandizing methods were going through a great change with the tendency torvards standardization. He stated that he was strong for the Certificate Plan, and in referring to the work being carried on by the association asserted that while the whole program was stillin its infancy it was a step in the right direction and that the association was elevating the lumber industry in California.

Frank Trower spoke on the modefn methods of merchandising, touching on the duties of wholesalers and mill representatives, grade marking and trade marking, and lumber standards. He also gave some valuable statistics on lumber consumption in the foreign markets.

President McBride appointed the following to act on the Fraternal Committee: W. F. Knox, Chairman; E. T. Robie. I. E. Brink, Matt Silvey, C. D. LeMaster, and E. S. McBride.

Among those who attended were:

E. S. McBride-Davls Lumbet Co., Davis.

E. D, Kingsley-West Oregon Lumber Co., Portland.

Paul M. P. Merner-Merner Lumber Co., Palo Alto. Denver Taylor-Westwood Lumber Co., San Francisco.

B. A. N'xon-Nixon Lumber Co., Lockford.

J. M. Montgomery-Silver Falls Timber Co., Stockton.

J. E. Fraser-California Raail Lumbermen's Association, San Francisco.

C. W. Pinkerton-Whittier Lurnber Co., Whittier

Frank Trower-Trower Lumber Co., San Francisco.

C. D. LeMaster-Sacramento Valley Lumbermen's Club, Sacramento.

J. U. Gartin-Stanislaus Lumber Co., Modesto.

W. B. fnnes-East Bay Lumbermen's Club, Oakland.

Legter Elliott-Valley Lumber Co., Lodi.

I. E. Brink-D:amond Match Co., Chico.

R. F. Wells-West Tudock Lumber & Mill Co., Turlock.

W. H. Falconbury-Falconbury Lumber Co., StocktonGeorge Good-Good Lumber Co., Tracy.

George Ground-Modesto Lumber Co., Modesto.

Louis Godard-Hendrickson Lumber Co., San Francisco. Harvey Isenhower-Ifolmes-Eureka Lurnber Co., Sacramento.

C. A. Minard-Cutter Mill & Lumber Co., Sacramento.

W. F. Knox-Superior Lumber & Fuel Co., Sacramento. George Gordon-The Whitney Company, Sacramento.

B. J. Boorman-Boorman Lumber Co., Oakland. Jack Boormar\ Oakland.

J. P. Brewer-Redwood Manufacturers,Co., Sacramento.

J. J. Farley-The Pacific Lumber Co., Stqckton.

W.- J. Byrnes-Foster Brothers Inc., San Francisco. Foster Brothers, San Francisco.

R. O. Wilson-R. O. Wilson Lurnber Co., San Francisco.

O. E. Bruhn-Davis Lumber Co., Davis.

-I. R. Neylan-Booth-Kelly Lumber Co., San Francisco.

n. p. gitts-Wendl'ng-Nathan Co., San Francisco.

Chas. G. Bird-Stockton Lumber Co., Stockton.

D. A. Williamson-Valley Lumber Co., Lodi.

G. H. Young-Sterling Lumber Co., Folsom.

H. M. Derr-Derr Lumber Co.' Elk Grove.

A. -T. Miller-Chas. K. Spautding Logging Co., San Francisco.

W'.-I\4. Casey-Redwood Manufacturers Co., Pittsburg. -

O. L. Russrim-Clias. R. McCormick Lumber Co., Stockton.

G. N. Whiteside-Hobbs-Wall Co., San Francisco.

Curtis H. Cutter-Cutter Mill & Lumber Co., Sacramento' George Weir-Coos Bay Lumber C9.' Sqn Francisco.

J. H.-McCallum-J. H' McCallum, San Franc'sco.

"If lt's Bradley's lt's Better"

C().

O. H. Miller-Knox Lumber Co., Sacramento.

Robt Inglis-San Joaquin Durnber Co., Stockton.

H. T. Fuller, Lodi.

Chas. L. Shepard-Friend & Terry Lumber Co., Sacramento.

Chas. Christenson-Linden Lumber Co., Linden.

A. E. Nelson-Homestead Lumber Co., Sacramento.

H. C. Ferguson-Tildetr Lumber & MiU Co., Sacramanto.

J. H. Shepard-Friend & Terry Lumber Co., Sacramento,

C. H. Terrell-Mahoney Lumber Co., San Francisco.

Fred Burgers-Union Lumber Co., San Francisco.

L. H. Chapman-Sacrarnento Lumber Co., Sacramento.

F. Dean Prescott-Valley Lumber Co., Fresno.

W. T. Thomas, Sacramento.

W. H. Besecker-Tilden Lumber & Mill Co., Oakdale.

F. T. Fisher-Fisher Brotherg Stockton-

O. V. Wilson-Central Lumber Co., Stockton

J. H. Mathews-Kiernan-Hubbard Lumber Co.. Oakland.

E. T. Robi+-Auburn Lumber Co., Auburn.

J. E. Neighbor-Neighbor Lumber Yard, Oakland.

H. A. Pefley-Friend & Terry Lumber Co,, Sacramento.

C. G. Chipchase-Friend & Terry Lumber Co., Sacramento.

Ray P. Hunter-Sterling Lumber Co., Oroville.

R. E. Tracy-Ffiend & Terry Lumber Co., Sacramento.

Fred A. Hutton-Dixon Lumber Co., Dixon.

J. E. Martin-"The California Lumber Merchant", San Francisco.

Service

An automobile magazine published an article on "Service" in which the following advice was given:

"Offering a drink of cool water to a thirsty travelernoi waiting for him to ask for it-is a courtesy that will rvin good will."

Not long afterward the publication received the following letter from one of its subscribers, a Japanese:

"Sir and Mister: I see in honorable paper to offer water to thirsty traveler make fine courtesy and goodness of service. I do so for one week. I say'Want a clrink., Motor driver look happy and say 'Of what ?' I say .Of rvatef.' Motorist look mad and say 'Na !' "

Fruit Growers Supply Company

Manufacturcrr of California White and Sugar Pine Lumber

. Mills at Susanvill'e and HiIt, CaL

15O,00O,(XX) Fe€t Amual Crpacitv

B. W. ADAMS, Mgr. Salea Dcpt.

First National Bank Bldg. . San Francirco

gTEAIIER.S

& Shlnate Co., Hoqulam, Wash.

Prorper itlll Co., Prosper, Ore.

Raymond Llmber Oo., Raymond, Wash. Colnmbln Bor & Lunber Co. South Bend, .wash,

Hulbert Mlll Co., Aberdeen, Wash.

Lewl! l[lll. & Tlnber Co., South Bend, Wash,

J. A. Lewl. Shlngle Co., South B6nd, Wash.

61O Arctic Club Bldg. Seattle

Dirtributing Agents for ClarL-NicLerron Lumbcr Co, Evcrett, Warh. pcmpley Lumbcr Co, Tacoroa, Waeh.

Dcfiancc Lunber Co, Tacoma, Warh. Barnct Lunbcr Co, Vrncouver, B. C. Whitncy Co; Garibeldi, Ore.

Littlc Rivc Rcdwood Coo Hunboldt Bay.

Brookltr R.aynord

Oarlnel Caoba

Gray: Earbor Oharlet Ohrtttclron

Oathcd[G G. grdilen Edra Oht|rtcnron vhtta Edna

$1f, Pleel-flind Bldg. 23O Cdifonda St. San Francisco

9OO.A.. G. Bartlett Bldg. Lol Angeler

Operating Steamerc W. R. CLemberlin, Jr. Barbare C Phyllie Stenwooo Dan F. Hrnloa Bertie Hanlou

LOS

The man who said "Every- thing comes to him who waits" must have been running a cafe and not a lumber yard.

VICEGERENT H. H. MILLER, OF SAN DIEGO, CAL.'. ADOPTS AN EXCELLENT POLICY FOR CONCATS

"I have selected the following dates and will hold a Concatenation on those dates if we have only one candidate: March 27, June 19, August 28."

That's th. -.ttuge Viceger.nt Snark H. H. Miller, No' 31598, of the Miller-McDermott Hardwood Co., San Diego, Cal., ha$ sent to Secretary-Treasurer Isherwood.

The policy of Vicegerent Miller commends itself to tts as an e>icellent one. We are hopeful that Vicegerent Snarks in other districts rvill adopt a similar plan.

A refinite date should be selected for Concatenations well in advance, plans perfected in ample time, and th-e Concatenation 'hild regardless of snow, rain, a small class. procrastination on fhe part of half-interqsJed e-ligibles, etc' IIoo-Hoo Bulletin.

LOOKS FORWARD TO IT

flere's $z.OO for California Lumber Merchant. Certainly look forward with much pleasure to tbe coming of each issue. It is so filled with interesting worth while meaty subjects. More power and success to you."

w. J.WHITTTER Redwood Manufacturers

Co.

R. S. PERSHING IS NEW NORTHERN CALIFORNIA VICEGERENT SNARK

Richard S. Pershing, No. 33771, of the Red River Lumber Co., Westwood, has been appointed Vicegerent Snark of the Northern California District. He succeeds the popular P. T. Brorvn, 31356, of Eureka, whose regime was marked by notable development of interest in the Order.

Brother Pershing was appointed by Supreme Junior HooHoo Rodman Hendrickson, of San Francisco, and the appointment has been confirmed by Snark of the lJniverse Hager.

The nerv Vicegerent has been a member of Hoo-Hoo since November 15, 1923, and. has been active in promoting its interests. He is well known throughout the industry and, although of the younger generation of Western lumbermen, will be enthusiastically supported in.his new work.

ANNOUNCE ARRIVAL OF BABY DAUGHTER

Mr. and Mrs. Golden Land, of Oroville, announce the arrival of a baby girl born on January 27. Golden Land, the proud daddy, is assistant sales manager of the Hutchinson Lumber Co. and is a brother of Chas. Land the sales rnanager of the company.

Made of the finest crucible steel and turned out by expert saw makers Simonds Circular Saws are world known for quality.

Our Slrvice station in Los Angeles offers you rapid detivery

Southern California Lumbermen to Play Golf March Fifth

All lumbermen of Southern California have been invited to participate iq the first of the scheduled 1926 Hoo Hoo Tournaments, at the San Gabriel Country Club on March 5th.

Mr. Frank Burnaby, President of the Sun Lumber Company, assisted by L. M. Rosenberg'and Cliff Bergstrom, form the committee. Attractive notices, in pamphlet form, containing the list of events, playing ryles, list of prizes and their donors, have been mailed to every Hoo lfoo member'in and around Los Angeles, and to a great number of other lumbermen.

The play starts at noon, on March 5th, and 18 holes will be played in the four flights, for a number of flight prizes and special trophies.

Frank M. Connelly of the Woodhead Lumber Company, 5720 South Main St.l Los Angeles, is looking after reiervitions.

CLINT LAUGHLIN WEARS HAPPY GRIN

The glad news burst forth a few days ago, from the genial C. J. (Clint) Laughlin, California manager for the Long Bell Lumber Company at San Francisco, of the arrival on February 14th, of a fine eight pound baby girl at his house. '

Needless to say, Clint's face is reflecting his happy mood. This is the third child in the Laughlin home, all girls. Mrs. I-aughlin and the babe are making splendid progress.'

Herm Tells 'Em About Screens

The monthly'surprise meeting' of the Los Angeles lfoo Hoo Club, on February llth, proved a real surprise and a delightful hour and a half.

President Wickersham introduced Hermah L. Rosenberg, Past Vicegerent of the L. A. District, present State Councillor, and one of the heads of the Hipolito Company, Los Ange.les.

Herman told the boys all about screens, the process of manufacture, the many details entering into the construction, the extreme care used in the selection of materials, and told of the varieties of screen and other materials used. He also gave some interesting facts about the new labor saving devices being installed in their own plant, to further increase their production.

Twohy Lumber Co.

221 Kerckhoff Bldg. Los Angeles, BDwy. 0843

CARGO-Fir, Rcdwoo4 Sugar Piac-RAIL

We can always aupply Fir Columne and Drain Boarde from etock

Exclueive Southern California Agente E. J. DODGE

Here ar_e shown _forty million feet of air-dried Redwood uqpers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, tanks, pipes, silos, etc.

Los Angeles Hoo Hoo Initiate Thirty

Distinguished List of Kittens-Fifteen ReinstatementsEntertainment Features Greatly Enjoyed

Thirty thirsty and hungry youngsters in the land of Hoo Ifoo were given the light of day at the Concatenation held by tn-e Los Angeles District on the night of February 15th.

It was a hotable party, from manv angles.

First, there were well over two hundred men in attendance, a surprisingly large number of the local boys and a gratifying attendance from neighboring districts, San Diego and Orange County.

From the first crack of the gong there was action. The show, in the hands of Leo J. Germain of the Germain Lumber Company, started promptly at 7:30. Leo has some mighty good ideas of entertainment, and made good his promises to have something different. Three snappy threeround bouts, by clever boys from the Newsboy's Club of Los Angeles, together with vocal and violin music by other members of the same aggregation, made up this part of the program. Fred Golding, head of the Fred Golding Lumber Company, acted as referee. Leo injected additional interest in the bouts by declaring one of the principals to be a retailer and the other a wholesaler. Naturally there

was lots of cheering, betting and good natured kidding by the old Cats.

Vicegerent Hart started his part of the party at eight- thirty. The Nine was well rehearsed, were all new to the work and behaved likeveterans. The Ritual work was given in a very impressive manner, put through snappily and then the poor uhfortunates were given over to Frank J. Connolly of the \Mestern Hardwood Lumber Company and his committee, for the further tests of the initiation.

There is probably not a man of the thirty who does not agree that he joined something that night. Frank was ably assisted by Herm Rosenberg of the Hipolito Company and Tad Jacobs of the Lumbermen's Reciprocal Association.

This was followed bv a buffet lunch. and then the usual after dinner diversions held attention.

Much credit is due the Entertainment Committee, Leo J. Germain; the Location Committee, Rollins A Brown ; and the Initiation Committee.

The Nine consisted of : Phil. B. Hart, "Cali{ornia Lumber Merchant". .Vicegerent

Enthusiastic members of the Nine, responsible f or success of the Concat. Parsons, Leo J. Germain and Harry V. Hanson. Bottom Row: 14/. W. and J. M. Buhler.

Top Rozu: Rollins A. Brown, N. X. trAilhinson, Walter Scrim, I4/a,lter Best

Rollins -{. Brown, Hardwood Lumber....Senior Hoo Hoo

$_X. Parsons, C. Ganahl Lumber Co.....Junior Hoo Hoo

W. W. Wilkinson. Wholesale Lumber. .Arcanoper

J. M. Bfihler, J. M. Buhler Lumber Co.... .Gurdon

Leo. J. Germain, Germain Lumber Co.........Jabberwock

Harry V. Hanson, Calif. Panel Co.. Scrivenoter

Walter Best, Southern Calif. Hardwood Co...Custocation

Walter Scrim, Kolambugan Lumber and Dev. Co...Bojum

.KITTENS

Richard Albano-Woodhead Lumber Co.

Jacob Frank Arnold-Millwork Institute.

Elmer Lawrence Bauer-Bauer-Geib Lumber Company.

Alfred E,. Rigelow-Hepburn-Topham Mill Co.

Hobart Elwell Brown-Rollins A. Brown Comoanv.

Charles Fred Dill-Wm. M. Wilson Lumber io.

William Henry Finke-Millwork Institute.

Ernest W. Gould-Inglewood Lumber Company.

Frand Brett Harris-Lounsberry-Harris Lumber Co.

Edrvin Pairl Hill-Lounsberry-Harris Lumber Co.

Arnold Edward Hilmer-Nickev Bros.. Inc:

Oscar Merrino Hogland-Kling Company.

Richard Chester Hughes-Southwestern Lumber Co.

Peter Kramer-E. J. Stanton & Son.

Norman Russell Lambert-Woodhead Lumber Company.

Sidney Morton Levee-Red Arrow Company.

Clinton Otto Limecooley-C. G. Limecooley & Son.

George Lounsberry-Lounsberry-Harris Lumber Co.

Maxwell Earl Mahannah-Nickey Bros., fnc.

Arville Cure McKinney-E. T. Stanton & Son.

Albert Rideout Pierce--I. Stlphenson Co.

David Franklin Ross-Owens-Parks Lumber Co.

John James Saul-Owens-Parks Lumber Co.

Burton R. Sims-Red Arrow Company.

Albert Florenz Stangor-Bauer-Geib Lumber Co.

William Jacob Stangor-Bauer-Geib Lumber Co.

David Herbert Stutzma'n-E. I. Stanton & Son.

Harold Marion Schweitert-H-awthorne Furn. Shops.

George Herman Schweitzer-Frank Graves S. D. & M. Company.

George Jarvis Williams-Walnut Park Lumber Co.

Harry Durant

rn Lumber co.

Earl Eugeng S6\Mrn4n-Cadwallader-Gibson Co.

Louie Machinery Bradley-Jerome Hardwood Lumber Company.

Elbur L. Cooper-Union Lumber Company.

Robert Forgie-Robert Forgie Company.

George Edward Geary-E. J. Stantbn & Son.

Jerome M. Higman-Southwestern Lumber Co.

Patrick Houstoun-Federal Mutual Insurance Co.

Jesse Roy Hufbauer-Red Arrow Company.

George A.Hunter-Millwork Institute.

Charles M. Kellog-Kellog Lumber Co.

Walter G. Mitchell-Nickey Bros. fnc.

Chase Montgomery-Owens-Parks Lumber Co.

Ola Burton Pennington-Woodhead Lumber Company.

James Delos Rickard-Red River Lumber Co.

Geoffrey R. Tully-d. W. Smith Lumber Co.

,n HAT ir what hundredr of lumber and build. I ing material dealere all ovcr the Wert will tell you. For architectt and contractors are recommending and uring Califelt Inrulation. Ownerr are demanding it. They recognize itr efficiency in deadening cound and inrulating againrt cold and heat.

Califelt comes in rolls 48 incher widc and 50 feet tong, hence easily stocked. Thit Proven hair'falt insulation i. stitched in between two eheetl of 80 lb. eaturated felt paper. When you delivcr it on the job, it ir rcady for quick, convenient aP' plication-being eaeily cut by a pair of rhearr or a fine tooth raw.

Why not t'cesh in" on the growing demand for thir guaranteed inrulation. Stock Califelt NOW. Then let your curtomera know you are handling it. Incrcarcd rales and profite will be yours.

The BIG MEN you know didn't $et that way by wondering how business was $oin$ to be.

GENERAL SALES OFFICE For

R€d Cedar Shingles

Muuf*tund By

HATTEN STARTS ON LENGTHY TRIP

Mr. T. B. Hatten, head of the T. B. Hatten Company, Los Angeles wholesale distributors of all kinds of doors, panels, etc., left home of the 17th of February, with Mrs. Hitten, on the start of a seven weeks journey to Europe.

PROMINENT TEXAN VISITS CALIFORNIA

Mr. Edward Wicks, president of the Wicks Lumber Company, Houston, has been in Southern California for the past two weeks, visiting friends.

Mr. Wicks was gaily hailed by the Los Angeles papers. on his arrival, and was met at the train by a delegation of friends who had provided the distinguished visitor with an old time stage coich for conveyance to his hotel. It is commonly understood that Mr. Wicks has no use for automobiles and that in his home town of Houston he drives his coach and four.

FRANK CONNELLY AMONG THOSE PRESENT

Frank M. Connelly, who sells a lot of hardwood flooring in Southern California for "Woody", artd who is the hard u'orking Treasurer of the Hoo Hoo Golf Tournament, is on his feet again after two weeks of the "flu".

Frank is taking reservations for the Tournament to be held at the San Gabriel Country Club on March 5th.

WICK LIKES THE MERCHANT

"I enjoy reading your magazine exceedingly and, in fact, there is always a toss up between it and the Digest for the most prominent position in our bookcase. Wishing you many years of prosperity."

W. B. WICKERSHAM, Los Angeles.

M.dera Sur* Pin.

Schrlcr Bror. Sblnglc Co.

Netlonal Lunbcr & Mfg. Co.

Joc CrecL Shingle Co.

Rlplcy Ce&r Co.

Ultlcm Shlaglo Co.

Moltcnno, Wuh. Hoquim, Warh. Aloha, Warh. Abcr&an, WuL. Abcrdccn, Wuh.

We are in position to furnish your requirements in all kinds of Shingles, either Grcen or Kiln Dricd, for all rail or water shipment, and in order to better serve you have opened a gener-al sales office in the Finch Building, Aberdeen, Washington.

'We manufacture: 6/2 Extra *A*'s 5,/2 Extra *A*'s Extra Clears

Premium Clears and all corresponding second grades

XXXXX Perfect Clears Eurekas Perfections Royals

GENER.AL SALES OFFTCES:

tYtRGRttN SillNoLt 00RP0RAT|0N

Suitc 241, Finch Building

Aberdeen, Yfarh.

A Trre White Pinc Water CureLAir Dricd

Nothing could be bettcr for pattern etock and planing mill lumber for all purpole!, than our wide, thick, eoft textured lumber. It comcc from California Sugar Pine treec, which are famoue 6or their exceptional cizc and quality.

ilADIRA SUGAR PII{E C().

ManrrfacturerE

CALIFORN[A

SUGAR AND WHITE PINE

Bor Shoolr end Cut-up Metoridr

Caprcity 3flt,ln0 Frct Drlly Madera, Calif.

NEED OFBETTER LUMBER MERCHANDISING

You represent one of the most important manufacturing industries in the countrv. and while demoralization in this industry may not be worse than in some other industries, yet for any glutting of the market at all to exist, under the generally favorable conditions of the country during the past few years, is an anomaly that challenges our resourcefulness and business acumen. The conclusion of most lumbermen in relation to present conditions within the industry is that the steady and persistent inroads made upon lumber markets by substitute materials is really the crux of the situation. If this is true. and I believe it is. we should then inquire by what means these substitutes have conducted their successful assaults upon lumber. It has been said that substitute materials gre better merchandised than lumber, but this is only part of the answer. Merchandising has many phases and lumber and substitutes are sold in similar ways through sirnilar channels to many of the same markets.-From an address by Mr. E. P. Allen, National Lumber Manufacturers' Ass'n.

NEW DIAMOND MATCH CO. YARD

The Diamond Match Company has established a retail yard at Robbins, Sutter County.

The town of Robbins was formerly called Maddock, and in addressing the yard by mail it is necessary to add "Knights Landing".

NE\ry YARD AT ONTARIO

The Hoyt-Roof Lumber Company has opened at Ontario. Mr. S. M. Hoyt was formerly with the Heinecke Lumber Company at Ontario, and Mr. G. Paul Roof was connected with the same concern at Uplands.

MttAPA c0. TUMBER

Charles W. Cuzner, and a yard on Daisy

NEW YARD

Faulkner, former manager for KerckhoffMr. Meyer, of Pennsylvania, have opened a Avenue, Lamanda Park.

W. T. WHITE ON VACATION IN ARIZONA

W. T. White,. president of _White Brothers, San Francisco, is sojourning at Castle Hot Springs, Arizona, which is located about sixty miles from Phoenix. Mr. White is an annual visitor at the popular Arizdna resort, which he states is situated in a rugged mountainous country and an ideal spot for out-door recreation. Mrs. White is accompanying him and they plan to return to San Francisco about I\{arch 1.

BUILDING OPERATIONS OF PENINSULA ACTIVE

Building operations in Burlingame, Redwood City, Palo Alto, and San Mateo for the month of January totaled $503,090, with Burlingame leading with an expenditure o{ $205,675 in new homes. Palo Alto was second in the volume of business permits in the sum of $172,615, followed by Redwood City with a total of $76,2@. San Mateo issued atotal of $48,595 in building permits.

MILTON V. JOHNS RETURNS FROM EASTERN . BUSINESS TRIP

Milton V. Johns, of the Redwood Sales Company, San Francisco, has returned from a four months' busihess trip throughout the east. Among the many cities visited were New York, Boston, Chicago, Kansas City, St. Louis, New Orleans, and Houston, where he called on the lumber trade. He reports that conditions throughout the east looked very satisfactory and that the dealers are all looking forward to a good year.

Again

in 7926,,

Creo-Dipt advertising reaches nearly every worth while home!

fN YOUR town-in every town-full I page, full-color Creo-Dipt advertisements in the Saturday Evening Post, Country Gentleman, Good Housekeeping and other widely-read magazines, are carrying the Creo-Dipt message right to your best customers and prospects.

"Roofs and side-walls of Creo-Dipts save their cost in reduced upkeep," these advertisements dre saying.

If you aren't already stocking Creo-Dipts, write for details of our profitable dealer plan and our convenient shipping arrangements.

Creo-Dipt Company, Inc., Oliver Street, North Tonawanda, N. Y.

In Canada: Creo-Dipt Company, Ltd., 1610 Royal Bank Bldg., Toronto, Canada. Sales offices in principal cities. Plants located for easy shipping at No. Tonawanda, Minneapolis. Kansas City, Mo,, Vancouver, B. C.

'ilDW"

ttNB euALITY"Hard-

woods always create a favorable impression. They represent a cle-ar merchantable product. Nickey Brothers' inspectors are careful, accurate and thoroughly experienced. Their measurements are guaranteed.

The lumber is easily worked, and easily stained, painted or varnished. Beautiful figured effects are accomplished, which rhirk N.B. Quality the choice of most buyers of hardwoods.

Office and Yarils:

6420 South Park Avenue

Phone THornwall llgT

"On the Inside"

Beautifully figured faces in your panels and tops, veneer deep. Necessary,-yes certainly. Beauty of figure is perhaps the biggest factor in the ultimate sale of your product. It is what the customer SEES.

But what the customer uses, is what is on the inside. The kind of lumber in the core, the crossbanding, the glue, and the correct knowledge of careful plywood building, is the thing that determines how your product will wear, and how long it will last.

Louisville has for 37 years built plywood, starting with the log, and following it thru each operation, all within our one organization. There is an advantage, we know what is on the inside. Good lumber, good veneer, and careful manufacturing are the reasons why Louisville Plywood will make your product endure.

There is a stoch of Louisville "Good to the Core" Plywood in L-os Angeles. See It.

Send your specifications for prices

Careful Supervision in Stacking Insures You the Best in Kiln Dried Service

Peninsular Lumbermen Hold Dance at

Palo Alto

The second annual Dinner Dance of the Pensinsula Lumbermen's Club was held in the Trellis Room of the Cardinal Hotel, Palo Alto, on Friday evening, February 12. The affair was largely attended and included many of the Peninsula lumbermen, their families, employees and friends from the Bay District. Dinner was served at seven-thirty and was followed by dancing which continued until midnight with excellent music furnished by Ev Young's seven piece orchestra of Stanford University.

The Trellis Roor4 was beautiful arranged for the occasion and everybody present reported a very enjoyable evening. Beautiful corsage bouquets were presented to the ladies

through the courtssy of the Cfris: n. McCormick Lumber Co. Among the invited guests were C. W. Pinkerton of Whittier, President, and J. E. Fraser, San Francisco, Secretary, of the Calif6rnia Retail Lumbermen's Association.

The Peninsula Luirbermen's Club is made uo of the following well known sit"it concerns: Dudfield Lumber Co., Palo Alto; Gray-Thorhing Lumbg; Co., Redwood City; Palo Alto Lumber€o., Palo Alto; Mirner Lumber Co., Palo Alto; Progress L;umber Co., Redwbod- City; Sudden _Lury- ber Co., Redwood City; Advance Lumber Co., Menlo Park; Sterling Lumber Ce., Mountain View, and the Minton Lumbei Co.. Mountdin View. E. R. Ellis, Palo Alto Lumber Co., is Presiddri and F. J. Kingan, Secretary, of the club.

annuonce their absociation

FOSTE,R BROTHERS INC.

Trend

years have. brought rnany changes a reversal of the public attitude

Tirne was when floors of pine held popular favor-but today, in keeping with the rrrarch of progress, oak flooring has corne into its own in public preference. Most retail lurnber dealers are following the trend of the tirnes. They are not losing any business thru failure to push and sell oak fl o ori n g-'W'oodhead O a k Flooring-which hasa ready rnarket and which offers a good margin of profit.

w' A' s' Foster' Paul s' Foster'

Prompt Delivery

Added equipment non' enables ua to guarantee full shipments of 'Perfection Brand Oak Flooring upon receipt of order.

The .demand for Perfection has increased so rapidly that forthepast season we have been scarcely able to keep up with this demand.

This growing popularity of Perfection can only be due to the perfect match-' ing, uniform grading, and our national advertising in the leading home magazines.

We have soms attractive folders and a new beautifully illustrated boolc which we will supply for distribution among prospective home builders. Ask for samples and full information.

ALL BORN GREAT

No man was ever meanly born. About his cradle is the lvondrous miracle of Life. He may descend into the depths, he may live in infamy and perish miserably, but he is born great. Life may depart, but the source of life is constant. Calvin Coolidge.

JOS. E. SCHUMACHER HAPPY WrTH NE\v DAUGHTER

A lovely girl baby, the third child, has home of Mr. and Mrs. Jos. E. Schumacher, the happier, arriving on February 2nd,. Mr. Schumacher is General Manager of Wall Board Corporation

made the happy Los Angeles, all the Schumacher

CONGRATULATIONS. HENRY !

Henry Hink, of the Dolbeer-Carson Lumber Co., San Francisco, has been the recipient of many congratulations during the past two weeks, the occasion being the arrival of a fine baby daughter. lle reports that Mrs. Hink and the new arrival are doing nicely.

Rastus: "Why is dat a blN. cow gives white milk what rnakes yellow buttah?" \

Sambo : "Dat's easy ! For rfde same reason dat blackberries am red when dey is/reen."

A fable-"What was good enotrgh for father is good enough for me," said the boy, as he put on his last year's hat and went to call on his best girl.

Bloedel-Donovan Lumber Mills are among recent purchasers of the Hilke Lumber Piler. this being the second "Hilke" put into operation by this company.

Progressive lumber concerns. in increasing numbers, are putting their yarding operatio.ns on the same mo.dern efficiency basis a; their mills. May we send you particulars as to the savings the "Hilke" will make in your yarclsavings that soon pay its cost?

Sugar Pin,e

Showing the character of trees from rvhich our Pine is produced

SUGAR and WHITE PINE

WHITE CEDAR and SPRUCE

EVERYTHING IN HARDWOOD

We Carry the Largert Stock in the West WESTERN HARDIY()OD LUUBIR

STEAMERS

"Chrcnont"

tSolanott "Avalon" "Quinault"

"Hlrtwoodt' "Point Lomr"

"\f,rillapa" "Point Arenr" "San Diego"

DEPENDABILITY

Is assured by a complete organization properly equipped to serve the needs of the California Retailer.

20 years of fair dealing has given us the confidence of the Retail Trade.

We carry at San Pedro at all times a complete stock of Lumber for immediate shipment.

Unusual performance records

arc proving the S'illamette Carrier. Under strenuous and continuous useo its maintenance is extraordinarily low2SVo rc 507o less parts-and every part standardized for emergeney replacement. Protected by patents applied for. Ytuea,oncelo.thenepldde."Fo.HaadliagLumbti^Dlillodvotd'-stotrltllpd,ti.ulur. Ad.ar.

Larger Quarters at San Francisco for Simonds Service Station

Due to the demand for larger quarters, the San Francisco branch of the Simonds Saw ind Steel Company, "The Saw Makers", has been moved from 14 Natoma Street to the new buildin g at 220'2'28 First Street. corner Tehama Street'

Greater business activity which made theold quarters inadequate, and the necessity for more spac.e for a larger stock of new goods and for the service station ard rjpatr department, under the direction of J. P. Murphy, San. Francisco manager, are responsible for the change of location'

In its new home, San Francisco branch will be in a position to give quicker service in Saws, Knives, and Files, and execute"rapid repairs through the medium of its increased facilities in the reiair and seivice station. Additional equipment will be added to meet the requirements in saw repairs of all kinds demanded by users ir the San Francisco territory.

K. A. MILLICAN ADDRESSES EAST BAY HOO.HOO CLUB

K. A. Millican, Pacific National Bank of San Francisco. was the speaker of the day at the regular monthly luncheon of the Eist Bay Hoo-Hoo Club at the Oakland Hotel on Friday, Februaiy 19. His subject -was "Three Points of Contact."Merrill Robinson of the Loop Lumber Co., was the chairman of the meeting. Fred Roth, Vicegerent Snark of the Bay District, was piesent and made a few remarks resardins the Concatenation that will be held in Oakland at"an ear"ly date. President Chas. Lamb -presided gvel tlT business sission and annouhced that J. A. Wentworth, E. K' Wood Lumber Co., would be Chairman on the March meeting.

u1{l0t{

LUMBER C0,

Mcmbcr Californio Redwood Arociation

OFFICES:

SAN FRANCISCO

Croclrcr Buildng

Pf,oac Suttcr 6170

LOS ANGELES

Lrnc Mort3agc Bldg. Phonc TRiniry 22t2

MILLS: FORT BRAGG Californir

Adcquetc rtoregc rtock et Srn Pcdro

HOLMES-EUREKA LUMBER CO. SHIP GRADE MARKED REDWOOD

The Holmes-Eureka Lumber Co. announce that they have shipped the first cars of grade marked Redwood lumber. One car was shipped to tle Aubirrn Lumber Co. and the second car to the Davis Lumber Co. E. T' Robie, manager of the Auburn Lumber Co., and E. S. McBride, manager of the Davis Lumber Co., state that the shipments were highly satisfactory. Fred Holmes of the Holmes-Eureka Lumber Co. is a stiong advocate of grade marked lumber and states that these tw6 shipments aie the first cars of grade marked Redwood to be shipped to the retail trade.

..TI{E PACIFIC SHIPPER''

The "Pacific Shipper" a new shipping publication issued its first number on-February 22. The new publication contains a complete list of apfointed sailings from all-Pacific ports to all ?oreign ports iiranged alphabetically; showing dates, steamer namei, pier numbers, rotational order of call ports, and agents. Giorge E. Martin- is the publisher of ih. ne- publication witfi offices in San Francisco. Mr. \{artin hai been associated with shipping news work in San Francisco for the past six years, four years of which he was editor of a Bay District weekly maritime journal. - -

The Pacific Shipper will be of interest to cargo shippers of lumber and will be issued weekly.

VALLEY LUMBER COMPANV BUY YARD AT GALT

The Valley Lumber Co., of Lodi has purchased the Midvallev Lumber Co". at Galt from Rod Hendrickson of the Hendrickson Lumber Co., San Francisco. This yard will be known as the Valley Lumber Co., of Galt. D. A. Williamson. rvho has beeh connected with this yard as manager for the past nine years, will continue to act in this capacity for the ne.v o*neis. Lester Elliott, the well known Central California lumberman, is manager of the company' s 1'arcl at Lodi.

SAN FRANCISCO Ncwhell Bldg. Tcl. Kcarncy lll0

ABERDEEN LOS ANGELES Warh. I' N. Vrn NuYr Bldg. Tcl. MEtro. GlS

S. f,. STADI IUIIBIR C().

Ert. lttli

NORTHWEST LUMBER PRODUCTS WHOLESAII, PROMPT AND REGULAR STEAMER SERVICE ON DIFFICULT CUT. TING

ORDERS

MILLER SHINGLES

'Tcamwork with thc Rcteil Lunbcr Mcrchant"

LO$AilGELE$

T,hew9tnzzsVlarztUaurDuisiness

J. O. MEANS WHOLESALE LUMBER

IOOI CE|{TRAL BU]LDING LOS AHGELES. CALIFORNIA

J. H. BAXTER & CO. WHOIJSAI.E LI,JMBER

Polcr-Pih{,'rrorotod Mrtrrid

Ccotrrt BUs.

TRinity 6i132

Direct Mill Repreaentative HARDWOOD LUMBER ROLLINS A. BRO!\rN

60t16 Carlor Avc. GRanito 36,lil

MARK W. LILLARD, INC. A. O. NELSON WHOLESALE SASH-DOORS-PANEIS

Southcrn Crlltorah Dlrtrlbutor

Nlcolrl Door Mf3. Cno Ponha4 OraSon

TVhltuor Jrclron Co., Albuqurrquo, N. M.

a,ot St ntord Av.. la Aafolu, Crl. THornwell 8iX4

TOTAL OF IOO,OOO,OOO HANDLED EACH MONTH

Despite the fact that lumber yards have accumulated huge reserves in preparation for the phenomenal cycle of homebuilding activity now in progress, this harbor is maintaining its position as chief lumber port of the world by importing an average of 100,00O,000 board feet a month, figures given out today disclosed.

Statistics show there has been a marked increase in the volume bf lumber shipments since July'of last year. During that month, the figures of the Marine Exchange of the Department of Commerce reveal that 109,000,000 board feet were unloaded at the port.

The following month the imports dropped to 97,000,000 board feet, only to climb to 113,000,000 feet in September; 114,000,000 feet in October, and thence to a peak of 125,000,@0 feet in November. December deliveries slackened a trifle to 109,000,000 feet, which, however, was far above the January shipments at the start ot the year, when the total lumber cargoes amounted only to 91,137,W board feet.

For the year, a total of l,Dz,68l,W feet was brought into the harbor by 1163 cargo carriers, now actively engaged in this trade. Fir from Puget Sound and the Pacific Northrvest furnished 1,212,4Q,000 feet of this huge amount, the remaining BO,T9,W feet consisting of redwood from Northern California.

The great bulk of the lumber is utilized in the construction of single family dwellings, the report states. '

-Wilmington,'Journal''

This story is told "f "q *t"r, f"-""s for the number of marriages he had contracted. An acquaintance who met him, uncertain as to his marital condition, asked "Ifow's vour wife ?'

It so happened that the actor had just buried his fifth wife. He considered a while and then said, "Well, to tell the truth, I'm kinder out of wives just now."

WHITNEY'S GREEN.TIED

Vcrtical Gnin Fir Flooring, Cciling' Siding' Finirh, Cering, Barc, Mouldingr, Frarnc Partr, Cut to Length or'Lineal Central BuildinS TUcker 3512

' LONG-BELL SERVICE

On February 15 a private printer-telegraph service was established by The Long-Bell Lumber Company betweefl its general sales offices at Kansas City and its plants at Longview, Wn., and Weed, Calif. This private wire, approximately 2,800 miles long, is said to be the longest of its kind in commercial use.

The establishment of this service not only is an important one for the company, but for its customers, inasmuch as it shortens the average time between the receiving and shipping of Douglas Fir and California White Pine orders by approximately five days.

A- L HOOVER - 7OO Standard ()il Blds.

PHONES VAadlLo !5tt2 TUclmr ltlE

Regardless of the size or importance of a business orSanization, the public is $oing to judge it by those with whom it comes in contact. Therefore every member of any or gan izationwho co me s into contact with the public has an important position regardless of his rank.

FllTEDUOOI WENDLTNq NATHAX OO. PACIFIC LUIIBER CO.

Dionnc

Age not guaranteed-Some I have told for 2O y€ors-Some less.

Even in Heaven

Rastus and Sam had died, and got widely scattered.

Rastus got Sam on the phone one day, and when he found out it was his old friend he said: "Howdy, Sam, how yotr like hit up heah?"

'!Ah haint up heah" said Sam. "Ah'se down below."

"Sho nuff?" sard Sam, "An does dey wuk yo' ha'd whah yo'is?"

"Nosuh", replied Sam. "Ah don' get up til leben o'clock in de mawnin, and Ah puts on Mah red suit, mah forked

A. J. RUSSELL ON NORTHWEST TRrP

A. J. Russell, Santa Fe Lumber Co., Sa4 Francisco, was a recent Northwest visitor where he spent two weeks calling on his mill connections and looking over lumber conditions at the mills. While in Portland, he attended the Western Retail Lumbermeh's Association Institute. During his absence, Harry Officer ,n'hs in charge of their San Francisco office.

The Best in Oak Flooring Manufacture

A ehipment of Long-Bell trade-marked oak flooring reaches you in first class s6ndilien-1h6 result of standards of manufacture, loading and shipping uneurpassed in the induetry.

Study these points of auperiority:

| -The greateet care ie ueed in the selection of raw material.

2-All the elements of kiln drying are under exacting control.

3-The utmoet precieion in the operation of mechanical equipment.

4-A eystem of grading and inspection pledging the bestand moet uniform resultg.

5-Careful loading and every precaution to prevent damage in transit.

It is congtant adherence to these practices which aaaures the dealer of having, in Long-Bell trade-marked oak fooring, a product as near perfect as man and machinery can make it. pinc

Longvilre, ra. (Iog-Bell Brud) (Superior Brud) (Lons-B;U Biud)

The Long-Bell Lumber Company

tail, mah hoofs, and mah hawns, an Ah shovels coal about a houah every day, an dats all. Whut does yo' have to do?"

"Lawdy, boy, dey's wukkin me mos t'death up heah. Ah gits up befo' day an put away de sta's, pushes dor,vn de moon, pulls up de sun, rolls out de clouds, and shoves de sun roun all day. An at night Ah scatters out de sta's, po'es out de Milky Way, an hangs up de Big Dipper."

"\Mhy fo dey wuks yo so ha'd?" asks Sam.

"Case de he'p is so scase up heah," replied Rastus.

LAWRENCE CHAPMAN A SAN FRANCISCO VISITOR

Lawrence Chapman, Sacramehto lumberman and manager of the Sacramento Lumber Co., spent afew days in San Francisco during the middle of the month attending to business matters and calling on the trade. He reports that the Sacramento Valley has had some nice productive rains and that the prospectS f.or L926 in his section are good.

As $ood As $ood Futiiture

"Everlarting'f,ooriog comer &om a city femous for ig 6ne woodworkinq. Thb lumber ir dried in the rame kilnr ured in dninq-thc lurnbcr for Grand Rapidr firrniture, end bv tbi lfre rcientific metho&. Our-craftncn heve thc eliill geined &om e lifetirne of woodworking. Thcy opcnte nechher gauged to rplit heir.ccrrrr*jh Terti:nc and ioroection ir continuour. Ir it aay woader thet.'-Evcrlatiig' fooriag har the gudry of 6oc lurnrtult.

Nichols & Cox Lumber Co. offirt$|

By lack

all other forward steps being taken by the thinking m€n engaged in thisgreat industry of ourr; ttece are difierent forms of SERVICE Lumbermen of today can give their curtomer more varietier of this commodity than can merchantr of any other kindr of gooda AND IT IS IMPOSSIBLE TO GIVE TOO MUCH OF IT. Have you ever raid of a merchant that he gave you too much helpful advice, too much in the way of little low-coot extrar, too much of anything tlrat brought you cloler to him and rnede you want to ree hirn again? Nor will any Home Builder ever say it of you, if you will equip yornrelf to attract hir burineer, buriner that b largely non-competitive, when properly developed.

Creators of Modern Merchandising Service for Lumbermen

LUMBER

Albion Lurnber Co., Hobart Building

wHo t sco SAN FRANGI

64{

Baxter, J. H. & Co.' American Bank Bldg. Garfield 3120

Booth-Kelly Lumber Co., Marvin- Building Chamberlin & Co, W. R.' Metron Building .;... ' '....Davenport 890

Coor Bay Lunber Co.n Brlfour Buildin3 'Douglar tll70

Coor Vcneer & Box Co., 735 Third Strcct ..... ...,, ..Dou3llr 6100

Dimmick Lurnbcr Co., Fifc Buildins .'..' r '......Dou3lr. EgZs

Dodse Co- E. J16 Celifornia Strcct ,.....:. .,......Suttcr {?9t

Dolbccr & Carron Lumbcr Co., {65 California St. ...'.'..Kcrrny 5ll?

Eeglc Lumbcr Co, -Z Californir St. '... 'Doug]rr 579

Forter Brothcrr, Inc., 6|i Market Strcct .....Drvcnport llll0

Fircher Bror. Lumber Co, 24 qlifornia St. ...,...Dougler diSil

Fruit Growcrr' Supply Co' Firrt Nrtional Bauk Bldg . .Suttcr 5790

Girtzmacher & Gunton, ll2 Market Strcot ,....;.Dougler 7099

Hammond Lunbcr Co', 26ll California St. .. .Sutter 6623

Hanify Co- J. R., ZdMarkct Strcct ..KcarnY 326

Hart-Wood Lumbcr Co., I Drumm Strect .KettnY 2iE2S

Hehdrickron Lurnber Co., ll2 Market Strcet ..Sutter 39t

Holmcc-Eurcka Lumber Co., Monadnock Building ...Kcarny lllS{

Huddart, J. M. Lumbcr Co., I Drumm Street,. .,KearnY 3lX)

Johnaon, C. D., Lumber Co., i' '260 Galifornia Strect

Little River Redwood Co., Balfour Bldg. . ...'.Sutter6713

Long-Bell Lumber Co., Firrt National Bank Bldg. .'....'..Kearnv 361

Madcra Sugar Pine Co., Firet Nitional Bank Bldg. Sutter 5326

McCormick, Char. R., Lumber Co., 215 Markct Street ...Davenport 35(Xl

Nettlcton Lunber Co., I Drumm Strcst. ..Kcarny 3lXl

Whitncy Co., The 16 Califomia St. ..Kcrrny 55t6t 'Wood Lunbcr Co., E. K., I Drumm St. .. ...Karny 37t0

HARDWOODS

Higginr, J. Eo Lurnber Co., ,lZt Sirtb Strcct ...Kearny l0l4 strable Hardwood Co., 537 Firrt Strcet (Oatrland) .OeLland 215 White Brothcrr, Stf, end Brannan Streetr ...Suttcr 1367

Witbcck, R. C., Firrt National BanL Bldg' .. .Suttcr 26i}l

PANELS

Marir, H. B., Pancl Co., 735 Third St. ...Dougbr Olll6

SASH AND DOORS

Whecler-Orgood Co., ll2 Market Street .Suttcr 3L2l

CREOSOTED POLES_PILING-TIES

McCormicL, Char. R. Lumbcr Co., 215 Markct St. .....Drvcnport 31i00

c00s BAY LUMBER CO.

of Californic.

" Manufacturers of Douglar Fir and Port Orford Cedar Sawmills, Marshfield, Oregon

Distributing Plant BaY Point

Annual Production 200,000,000 Feet

GENERAL OFFICES :'T1""?ti:::,3ii"

los Angeler Ofice, 8116 ccntrel Blds.

"Pink" Gets First Car Grade Marked Redwood

When the Holmes Eureka Lumber Company annou'nced recently that they rvere going to follow the trend of the times and make it possible for retail dealers to secure Redwood rvith Grad.e Mark stamps on it, any grade, and the grades that prevail at all times from the better mills, C. W. Pinkerton of the Whittier Lumber Company, Whittier, hastened to get an order in to Bill Hamilton, Los Angeles manager for F{olmes Eureka.

"Pink" is strong for all standardized thoughts and deeds. He thinks Grade Marking, Trade Marking, and the Certifi. cation of lumber by the retailer are all good things, and evidenced his approval of this new step by the Holmes Eureka people by giving them a car load order.

HARRY EASOM ON TRIP TO HONOLULU

Harrv Easom. the well known San Francisco wholesaler, left February !7 on the Matsonia for a three-months' trip to Honolultr. Ott the trip he plans to combine both business and Dleasure. He will be gone about three weeks and expecti to return to San Francisco on March 9. Mrs. Easom i. accompanying him on the triP.

Lucy Parks says that some of the "period" furniture one sees around the country is evidently late Victrola or early Saxophone.-Class.

Possession

By Wrn. J. Lampton

Oh, give me whatever I do not possess, No matter whatever it be, So long as I haven't it, that is enough, I fancy, to satisfy me.

No matter whatever I happen to have, I have it; and what I have not, Seems all that is good of the good things on earth, To lighten the lack of my lot.

No covetous spirit incites the desire, To have what I haven't, I'm sure; Because when f have what I haven't f want. What f haven't, the same as before.

So, give me whatever f do not possess, No matter whatever it be; and yetTo h,ave what I haven't is having, and that, Destroys all the pleasure for me.

Getting and Keeping in Tune

We may be poverty poor, or rich in this world's goods. We may walk on crutches, or run in the glory of perfect health.

We may live in the flower garden of beautiful dreams, or in the thicket of stern reality.

We may have the daily companionship of the most beautiful rose in the Garden of Love, or tread the by-ways of life, alone.

We may ride the softened cushions of a Rolls-Royce, or travel the dusty roads on foot. '

But it makes little difference if we KEEP OUR HEARTS IN TUNE WITH THE INFINITE PLAN.

Plan for good, face today's problems with courage, and meet our fellowmen with th€ smile of happiness.

Yes, it takes backbone to do it, and sometimes the smile must work its way out through the tears.

But that's Service, and you know, "fle profits most who serves best."-Chili Sauce.

AFTER BUT NOT BEFORE

l'Am dere anybody in de congregashun what wishes prayers said fo dere failin's?" the colored preacher.

ttYassuh", responded Jones. t'Ah's a spen' thrif' an'Ah throws mah 'round reckless like. Ah needs prayers fo dat faili

ttVe'y well" the parson, "we shall join in, prayer fo MEDIATELY AFTEH DE COLLEC- Brotheh J

TION PLATE PASSED.''

THE VILLAGE PREACHER

(From Goldsmith's "Deserted Village".)

At church, with meek and grace, His looks adorn the venerable place; Truth from his lips prevailed with And fools, who came to scoff, remained to The service past, around the pious man, With ready zeal each honest rustic ran; E en children followed with endearing wile, And plucked his gown, to share the good His ready smile d parent's joy expressed, Their welfare pleased him, and their cares

To them his heart, his love, his griefs

But all his serious thought had rest in As some tall cliff that lifts its awful Swells from the vale and midway the storm. Through round its breast the roll clouds are spread, Eternal sunshine settles on its head.

SIGN IN

You'll never put over savings account today.

A BANK WINDOW

the things you put off. Start that

THE OLD CUSPIDOR

Husband: "I certainly miss the old cuspidor, gone."

Wife: 'nThat's why it's gone. You used often."

THAT'S T TIME

It's easy enough to be plelsant, When your wife signs yo{r name to a check, But the guy that's wo{th while Is the one that can sdile, When she's shaving th9,6ack of his neck.

A salesman was calling upon a miserly retailer when a poor woman entered soliciting alms. The retailer, wishing to play a joke on the salesman, told the woman to "ask the boss," at the same time pointing to the other man. The salesman, turning to the grocer, who was smaller than he, said: "Boy, give this poorwoman a dollar out of the till."

If thinking hurts your head, don't read this paper. For our one aim is to make business men think.

Creating More Business for BIue Diamond Dealers

HE miniature reproductions shown above are a few of the advertisements that are appearing regularly in Los Angel* newspapers. They are a part of Blue Diamond's $25,000 educational advertising campaign in the interest of the building industry. Throueh these advertisements builders .r" ,"ilirirrg tro*, more than ever before, that good plastering is one of the most important featuree in the properly constructed home. By increasing the demand for "quality rather than low price" this campaign is directly benefiting the entire building industry. And because contractors are feeling the inffuence of this constructive work they are glad to favor Blue Diamond dealers.

Producers and Manufacturers of Quality Fireproof Building Mater'ials Los Angeler

\ryANT ADS

(The Clearing Houce)

Thic Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who Wants to Hire

Ratet $2.50 per column rnc/r

The Fellow Who Wants to Be Hired

WHITE PINE BOX FACTORY FOR SALE

We have a first class efficient box factory of 60,000 daily capacity, located in Northern California, which we ofter for sale. Good supply of raw material in immediate vicinity. Will give full particulars upon request. Address Box A-127, care California Lumber Merchant.

2-1s-tf.

FOR SALE

RETAJL LUMBER YARD

NICE PROFITABLE BUSINESS

FINE OPPORTUNITY INVESTMENT 40 TO $50,000. ADDRESS BOX A-83, CARE CALIFORNH LUMBER MERCHANT. I1-15.tf

Wanted: An Assistant Manager for. a large selling organization located in a Pacific Coast city. Must be experienced in California and Western Pines, a good correspondent and office man and able to sell lumber by mail. Asquaintance with the Eastern buying public and knowledge of credits is very important. Please address.replies to Box A-128, care California Lumber

Merchant. 2-r5-r

MANAGER WANTS POSITION

2-1.3

WE OFFER FOR SALE ONE OF THE LARGEST, BEST LOCATEDANDPROFITABLE RE. TAIL LUMBER YARDS IN SEAT'TLE. OUR REASON FOR SELLING IS THAT WE NEED ALL OF OURMONEY IN OUR WHOLESALE BUSINESS. IF INTERESTED ADDRESS PIO. NEER LUMBER COMPANY, HENRY BUILDING, SEATTLE, WASHINGTON.

WANTED: Position as manager or auditor, by experienced retail lumberman-7f years with present employer -employed as manager two-yard town of three thousand-have shown results-desire change-prefer Sou'thern California-age 34. Address Box A-103, care California Lumber Merchant. t-t5-2

WANTED TO BUY LUMBER YARD for cash.

WANTED-Experienced lumberman with small amount of capital to take an interest and position with a nerv yard in Los Angeles. Address Box 4-129, care California Lumber Merchant.

A RARE OPPORTUNITY

A growing sash, cabinet and millwork business located in Oakland. Could use additional capital for expansion. Present owners will retain their interest. This is a rar€ opportunity to become interested in a live business. Order files full. Address Box A-91, care California Lumber Merchant. tz-t5-r

YARD FOR SALE

Must be in good location. Information will be strictly confidential. Hayward Lumber & Inv. Co., P. O. Box 155, Los Angeles.

Dry Kilns

11-15-6

.Retail _lu1np'er_ yard for_sale in good territory. Doing a nice profitable business. Will take 20 to 30 thousand to handle. Address Box A-104, care California Lumber Mer-

chant. 2-t-l

Moore's natural draft and mechanical recirculating kilnt of practical and modern typer.

Complete line of dry kiln equipment, ruch as trucks, tranrfer carr, recordmg and regulating instrurnents, lumber liftr and fat and edge lumber stackeru.

Moore Dry Kiln Cornpany

Jacksonville, Fla.

- North Portland, Ore.

0us

NewResistance arrdNCwLfiel

B:L';'IJT: fogs and cold, dry winds,, what are they doing to the roofs that

protect industrial plants and equip, ment?

The best roofing needs care and preservation ,, regular applications of Pioneer Asbestos Roof Coating, solve the problem for in. dustrial plants and open another profit. able field for you!

Keep your stock of Pioneer Asbestos Roof Coating corr, plete so you can fi.ll orders without delay.

It is put up in 7 and 5 gallon contdiners.

Pioneer Paper Compao|, Inc.

Estcblished 1888

LOS ANGELES PORTLAND SAN FRANCISCO SEATTLE

Pioneer Monufactures o Cunplete Line of Roo/tngs anil Buililing Popers

Asnnsros Roor CoanNG