The California Lumber Merchant - March 1929

Page 45

NO. l7 Index to We also publish at Houston, Texas, The Gulf which covers the entire Sorrthwest Advertisements, Page 3 Coast Lumberman, America's foremost and Middlelvest like the sunshine covers MARCH I, 1929 retail lumber journal, California.

ENDURING ,-/-t

OLD STRUCTURES fall beaten at last in a long fight against time and the elements. New structures rise builded of sterner stuff.

It is happy f.or us that the forerunners of our present day civilization have perfected a material with which we can build in the assurance that our works will endure.

Daily, new uses are found for Plastits-u5ss ftraf contribute to safety and comfort and will impress upon a world that follows our industry.

[Jse Plastite wherever Portland Cement is specified. Plastite is a waterproofed cement. It embodies all the inherent qualities of Portland Cement and in addition offers a positive and permanent resistance to water.

IVERSIDE CEilTEI\T COMPANY

LOS ANGELES. CALIFORNIA 724 SOUTH SPRING STREET

STANTON KILN DRYING

Because our drying time for oregon Pine is two to four days longer than the average and because of our special equipment for regulating temperature and humidity we reduce checking to a minimum.

Our charges for Custom Kiln Drying are reasonable.

E.JSTANTQIT{andsoN

March l, 1929 THE CALIFORNIA LUMBER MERCHANT
Phone AXridge 9211
- SAVES TROUBLE
Angeles
Veneers 2O5O E. 38th St.
*Advertisement appears in alternate issues. Arkansas Oak Flooring Co. ............ 37 Associated Lumber Mirtu.ts ........::. -; Pax-ter,-Jr H. . 4r Be9b9, !V. M. ... .......2s Bohnhoff, C. W. . .......2s Pl-q, _L. W., Lumber Co. .. : :. :. : :: ;; lloedel Donovan Lumber Mills .......: j3 Bookstaver-Burns Lumber Co. -; Pooth-Kelly Lumber Co. 4l Erown, 9"o, & Co. ... 6 P"glr!, Rollins A. .........2s BuiIt-In Fixture Co. * Dallas Machine & Locomotive Works.. * Def-iance Lumber Co. 3l Dodge Co., E. J. l4 Dewey-Bower Lumber Co. .. ... .'.-. Zi Dolbeer & Carson Lumber.Co. ..:::. -; Eagle Lumber Co. . * El Re-y_Products Co. Zl Fage-ol Motors Company * Findlay Miltar Timbir -Co. :. .'. .'. t4 Forsyth & Co. . 48 MacDonald & Harrington 8 Madera Sugar Pine Co. .. * Maple Flooring Mfrs. Assn. {. Maris, H. B. Panel Co. ... * McCarn, Harry H. ......25 McCloud River Lumber Co. il McCormick, Chas. R., Lbr. Co. .;. i McKay & Co. .........35 Monolith Portland Cement Co. ......... r( Moore Dry Kiln Co. .... l0 Moreland Motor Truck Co. * MotorTires,fnc.... * Murry Jacobs & Co. * National Lumber Mfgrs. Assn. National MilI & Lumber Co. 12 Norris, W. H., Lumber Co. ... ........ ,a * * *
The Pioneer Hardwood Yard [.os
Hardwoods - Flooring - california sugar and white pine - plywood -
OUR ADVERTISERS

THE CALIFOR}-IIA

LUMBERMERCHANT

JackDionn e,fu.blis\y southern oftcc Aiverdlt!8 Muagcr lnupcated 1n{e-r tlo lawr ol Calllcala w. r. BLA.K r. c. Dtd!" "-'d-ffitit$ffi-:f.";;':af-f:::' Jr" secv' znd Natiour,B;:::r'ds' san Froci*o 3rs-r9-20 gENTRAL a'difi-riic, Lo5 4trc.eles' c^lr:., teLgpHoNE' vAn'til'e {565 Corera Ncthm Callf. :- - ett";"d t|Si"ii6-alali*l-.tt""--i.pte.-be"' E' rvz4 at ttc Postoffl@ at ud Paclfic Ncthwe3t -*'* -6--Ailti"i-c"tu*i"' undcr Act of Much q rt?9'

Subr-cription Price, $2.00 pcr Ycar r OS ANGELES, CAL., MARCH l, lg2g "t:T|f"it"*ff; Siogt" b"piue, 25 centr calch. r-1

How Lumber Looks

Douglas Fir Cargo. The millr are very optimistic abogt tle outboL, and are ieluctant to quote owing to br9ke1 *9* dus to -forced curtailment. Commons are about $l'oo ;t;"g.t than two weeks ago, and {". 3 ir SOc -to.$l'(D [igtr"i. Prices for clears are about the ramer-with the.ex' cJption of f,ooring, which is atronger, with No. 2 vertlcqt ;;t-str;"s. - -rt&" is considerable ihprovement in slarh *;" fl;ttg prics. There are a lot-of special inquilv' ioa nign"t priiea are anticipated. There ir no change in }ath or shingle prices.

Douslas flr il*L Pricec on No. 1,-2-and 3 Common are $l.fi)iisher than two weekr ago. --Minfurg timber.s T".tlp SZ.OO. tt""re are firm. The mille report rtockr -badlY brokeo, and are only accepting olden for etocks on hand; th;t #t; well flbi ordei -fi!& for eastern rail shipme'nt' il; ttiost" -*t "t for rail shipments is firm with pricee 1O to 25 cents higher. --

F"t Ut" ntti sik weeks ofr 1929, orden for lunrber ex.6.d4;;d""iion bv 16.9 per cent and shipmentr.were 1,'3 o"t ""ttf less than cutting, according to studier made by the it;-E;;t t.orrro-".tr Aesociaiion on reports of 135iiiJt --lU" l" lhe Dowlar fir region of Warhington and Oregon. Mill stocks were eight-t "!!"-9{ one p-er 99nt gg ilr". t"ffJas of Janrnry-l for 1_35 identical mills. This ""riti""'i, the strotrgest, fr6m the lumber industryte- stand;;ht;i tiet", *hioh-has existea at anv time during the pe'rt five yean. - tltu Califomia market continuer to rhow lmpro-v-ement' v*a- *"i1" *" t"q and the demand ir good' Unrold ctocks ;fS"" Pedro totad 8'736'000 feet on February 27, $e

lowest since last Jrure. 37 lumber vessclt are tied !pr-l!& ;;;";;til "o-"r'"L"t" t*t". The Lor.Angeles buildi1c p.t-it" up to February 23 exceed the totd building permrtt for the month of JanuarY.

Tbere ir-considerable activity in _all nnrkets, a.d-ioteign inquirier are numerous. California businers for February has beqr satisfactory.-- - -E"tifi-i" whit. and Sugai Pine. The market contin'er "tt""s ii "-U--god'ei*i$ priiee firm.- -There is a good -volume ;l;h;;d mill sto;ks are badlv broken' The dernand iiif,"J*iitJ;i shop items ir active. The California rnar-

ket continuer to show imProv*emenl *

Softtf,ood and hardwood ctatieti€ for the fint reven *".k;-;a 19C9,-U*.J on reporting mills of the regional *"""i"ti""t, a"6ording to t'he-report of-the National LumbJ M;Jacturers Association of February 21, ate as follorvs: '- i{*l C"ast Lumbermen'r Association : Prod'uctiont ^991f 378 M f;i; Shipments, 976,769 M feet; Orders, 1,140'558 M feet. .--CJii"tt i" White and Swar Pine Association' Producti";, ii4,iis M f*t; Shipments, 138,717 M feet; Ordere' 133,786 M feet.

nedwood Acaociation' Produclroq, 141939 M f..i; -Siip-""t", 16,,OOZ -U f::t; -Or{en, 59-'7-8-9- !4 !""t' -- Sl"U&t Pine lsiociation. Production, 46!1688 M feet; SUp-"it"' 47lr57-7 M feet; Orders, 49-7136O M feet' --f"t* 'li"nawood move-ott itod'uctiott,- 9ry,?9q M f"iiSfrip-""t"' gSg,CgC M feet; Orden, 372,795 M feet'

Home Moder nizing Bureau of East Bay Hears Kansas City Bureau's Plan

J. E. Neighbor, managing director of the Home Moderni"irrg Bureau of the East Bay, recently handed to The California Lumber Merchant a copy of a letter written by the chairman of the board of trustees of the Kansas City Home Modernizing Bureau, giving particulars of the-ir plan of operation. 3o-. quotationJ from this letter follow:

"Briefly this is our plan. -A prospect answeriirg our advertisement is interviewed by our field man who gets as much information from the prospect as possible' Informaiiot tto* the prospect is brought into the office and handed to our financiil seition, who advise whether or not they are oreoared to make a loan to consummate the changes conleniplated. Assuming everything is satisfactory our architect^arranges an inteiview and discusses the alterations he

has in mind. Having agreed upon these the plans and .o""in""tions are dra#n ip and in engineer estimates the iil"i ""J *at.riat required. This data is forwarded to the "orrltt"tott' department who bid and in due course the seal;J-bid; ;; "p"'"r"a in the presence .of th-e prospect,..and' with ah"-biar there is a bond eirclosed that the work will be performed for the amount of money specified' If the prospect t.ouit"t fi""ncial assistance, he ii put in touch with the finance members of the Bureau."

The letter states that over 500 inquiries were received from the Bureau's advertisement in a Kansas City paper, indicating great interest on the part of home owners whose hoor"t nEei modernizing. The itatement is made that it is f"tie"ea that one 'adver-tisement a month will bring in all the business the Bureau can handle.

THE CALIFORNIA LUMBER MERCHANT March I, 1929
A-. c. MERBYMAN
---dJ_"""d.
--d;[f;"tt"
J. E" MARTIN Managfns Editc A.M.THACKABERRY Cbculation Muager
Sen Francirco OEco ?lt Silta Milinr BUt. u2 Msk.t SEcet Tetephoc DavenPort SlTt

DoucLAs rrn: Manufactured bv Hammond mills in the select timber stands of Oregon, supplemented by the output of Vest Coast mills whose manufacturing standards are in keeping with Hammond requirements, provide a continual supply of this lumber to maintain the quota of stocks at our distributing yards.

REDvooD: A modern sawmill plant at Sililc"rr., provides a direct supply of Redwood, manufactured under expert supervision. Redwood, through its adaptability for nearly every form of construction and supplemented by an extensive advertising campaign, is betoming more and more favored by the building trades throughout California.

gry Hammond's overseas alfiliations provide a direct source of supply of imported hardwoods. Over 50 varietie of imported and domestic woods are carried in stock. Over 3,000,000 feet of practically every lnown y.riety of hardwood alweys on hand, from Sugar and Vhite Pine to rhe highest priced m.hogany and walnut.

Tbese mtnafacturing facilities, sources of supfly and mailable stocks, lorm a definite seruice to tlx rctail lumbet dealer.

(Dn the Brrif.fingffoli.zonoooo

Lumber may be rightfully expecred to play a real part in the construction activities of. 1929. Upon the retail lumber dealer depends the degree to which lumber is utilized in the future building progress of his respective community.

Better construction is fast becoming a reality. Architect, contractor, builder and owner are today cognizarrt of the final economy in quality materials. They are dernanding in the case of lumber, grades that are well manufactured, well dried and furnished as to specification. And again on rhe retail lumber dealer rests the responsibility of maintaining lumber stocks rhat will contribute to the full needs of better construcrion.

Vhen you buy from Hammonds, you have made the first step towards quality in lumber, for quality goes hand-in-hand with Hammond produc6. And there is 60 million feet of lumber, in all grades and sizes always in stock at Flammond distributing yards. That surely means quality and service.

March 1, 1929 THE CALIFORNIA LUMBER MERCHANT
HAf,fnf')IUID I-fIII|BER. COIIIPANY SOUTHBRN CALIFORNIA DIVISION 2010 s. ALAMEDA, LOS ANcELES Mrr.r.s a,t: Saruoa, Calif Mill City,O/e. Garibaldi, Ore. Exponr Dept. 920 Liggett Bldg, Seattle, 'Vosbington MaIr.r Orrrcr: i10 Sonsome Street San Froncisco, Calif. Nrw Yonr OrrrcE: 17 Battery Ploce Sar,Es Orrrces: Portland, Ore. Seattle, Vasb. Cbicago,lll.

Random Editorial Ramblings

Have you ever stood on the corner of Main street and the heaviest traffic cross street in YOUR town, at the noon hour, and watched the thronging, hurrying crowds? Have you ever worldered where they were going? Where they were going to trade? Get that picture in your mind and study it. Why do they stop at one shop, and not at another? Why enter one door, instead of all the others, when they have shopping to do? What appeal reaches them? What can YOU do to get their business? Through what medium or effort can you reach them?

Merchants who answer those questions successfully, get the business. No doubt about it. Henry Ford was asked what he would do if he were to suddenly go broke. He answered: "I'd figure out something that everyone needs, and I'd find a way to manufacture it better and cheaper than anyone else, dnd I'd get rich again." The good things of the world don't just happen. You have to make them happen. You have to do your own figuring and planning. You have to do the correct specific thing to bring the shoppers to YOUR door. Are you doing anything?

**ri*

Not long ago I saw a boy-just a kid of twelve-playing in a golf tournament. He shot at the green, and his ball took what looked like an unfortunate bounce, and went wrong. "That was a tough break," said a bystander sympathetically. "No," said the boy, philosophically; "I think we should control .our breaks." I don't knotrr whether we should in golf, or not, but I am certain that we should and could, in business.

***rf

Traffic control is a national problem. It is a fact, even in the Panama Canal. In 1919 the Canal handled 6,943'087 tonp. In 1927 it handled 28,610,984 tons. Lumber increases ptayed a very prominent part in that increase. Lumber runs into tonnage very rapidly. And the lumber tonnage will continue to grow through that waterway. Five years hence it will be double what it is today. No doubt about it. So they are making plans for improved tra^ffic handling in the Canal.

*rF:F:f

The public is just beginping to understand that veneered wood is not just a cheap, shoddy and poor substitute for solid wooden things. The fact is that many of the most beautiful specimens of ancient Egyptian woodwork were veneered. The public has been in the habit of looking at a piece of woodwork, and asking, "Is that solid, or veneered?" And if the latter, they usually turned from it as from something to be despised. Just plain ignprance. A

fine piece of plywood, with a scientifically made core, and modernly applied veneer, is a better piece of merchandise than it could possibly be solid, will wear better, hold its shape better, and give better service and satisfaction, than if it were of solid wood.

With every year that p"l*o ,.* and less waste wood goes to the burner in the average sawrnill. The day will come when there will be no such thing as a burner. It is almost here npw. We are going to have more and more pulp mills, and board mills, and other manufacturing institutions that use what used to be waste wood. I have visited many mills in the past year that burn not a single bit of wood. Everything is utilized. It is working in that direction fast.

>k**:t

A fully equipped paper plant to make paper from wood ir no cheap John proposition, however. They cost real money. A modern plant that grinds the wood, with sulphite plant complete, costs about $50,000 for each ton of daily capacity of paper. So, naturally, they can only be built where there is a generous and long lived supply of raw materials. *<*:8*

"Every manufacturing institution from a peanut stand up should have a research and proving departmentr" is an utterance I recently heard from the lips of a high official of General Motors. He said auto manufacturers used to make a car, send it out to the public' a more or less unknown quantity, and wait for the echo. "Believe me, it always came !" he said. Today they have their great proving and research department that proves not only their own cars, but those of their competitors, and which works out plans for selling more and ?*a_* cars to the public.

This same man uttered a fine thought about competitors. He said it was a great mistake to watch your competitor or his goods to find their weaknesses. He said, "Watch them and find their strength, and their best characteristics, and apply them to your own business." Old Solomon himself never uttered a better n1"""_.t_OTiness wisdom than that.

There is an asset in the balance sheet of every successful business, which appears nowhere among their securities. No accountant values it. No officer can tell you its value. It does not appear on the balance sheet. Yet it is great among the greatest. That asset is the loyal cooperation of those who are working with the management, day by day, and year by year. The magnitude of its value can hardly be over-estimated.

THE CALIFORNIA LUMBER MERCHANT March 1, 1929
***{(

WIIY OHOOSD TIITS OAR, OBTIIAT?

ODAY, more than ever, buyers seek mer- r chandise of known quality. They discuss first the t'maket' of motor cars, radios, watcheseverything. Price is a factor, of course, but the brand or trademark of some manufacturer who. over a long p-eriod of years, has established a repu- tation for reliability-that is what, most often, puts the name on the dotted line-clinches the sal'e.

_ Quality lumber is no exception to this new buying rule_the dealer who.is supplying his t_rade,with good lumier"is findi-ng rt out to his satisfaction-and to his profit.

For these and other reasons lumbe.r dealers from coast to coast.are stocking C. C. & C. C. Kiln Dried Old Growth yellorv Douglas Fir. Their best trade likes it.

"It's Worth the Dif erence"

Let us quote on your requirements.

(A. J. "GuE" Russell) Distributors in California and Arizona

Ceneral Offices:. San Francirco, California St, Clair Building 16 California Strcct

March 1, 1929 THE CALIFORNIA LUMBER MERCHANT
SANTA FE LUMBER
COMPANY
So. Califomia Officet Loe rdngelee, California E67 Pacific Elcctric Building Brucc L. Burlingamc, Agcnt
CENTRAL COAL & COKE COMPANY Keith & Pery Blds. Kansas City, Mo.
" Sudden Serlice"

William G. Kerckhoff Announce Consolidation of Lumber and Box Departments

William G. Kerckhofi, pioneer Los Angeles lumberman, died Friday, February 22, at the age of 73 years. - -

Mr. Keickhofi was president of the Kerckhoff-Cuzner Mill & Lumber Co. of Los Angeles. He became associated with the lumber business in Los Angeles in 1879, and shortlv afterwards became a member of the firm of JacksonKerckhoff & Cuzner. Later Mr. Kerckhofi and Mr. James Cuzner purchased Mt. J. G. Jackson's share in the busitr".r atd the firm name lvas changed to Kerckhofr-Cazner, as it remains to this day.

Mr. Kerckhofi was plinning to have a dinner on April I for all the "old-timers" in the industry to celebrate the fiftieth anniversary of the company.-He had been plesi{9nj of the company since its incorporation on Janualy 1, 1884'

Mr. Kerckhotr n"a many buiiness interests. He was the first developer of hydroellctrical power in Southern California and iook an active part in the commercial and industrial development of Southern California for the last half centurv.

Funiral services were held on Monday, February 25' Mr. Kerckhofi is survived bv his widow, Mrs. Louise Kerckhofi, and two daughters, Mis. Webster B. Holmes and Mrs' Gerald C. Young, both of Los Angeles:

GEORGE S. LONG VISITING PASADENA

George S. Long, Weyerhaeuser .Timber Co', Tacoma, Wash.,"is a Southirn California visitor and is vacationing at Pasadena.

* To oPEN BRANcH YARD AT cLEARwATER

The Macco Lumber Co. of Los Angeles will establish a branch office and yard at Clearwater. -Mt. J. E' Cavanagh is the head of the Macco Lumber Co'

BROWN'S SUPERCEDAR CLOSET

LINING

-90 Pcrcent or More Red Heart -10O Percent Oil Content

Genuine Tcnneree Aromatic Red Cedar, accuratcly manu' factured, tonguc and groovcd ald end matched' Cortr no morc than unknown brandr. Madc by Gcorgc C' Brown & Co, Memphir, world'r largcrt manufacturcr of Tcl' ne3.ee Aromatid Red Ccdar.

Sceted in double-facc fibre board certonr againat durt, dirt, danpnar or danage in lhipping or .tofrgc.

For circular and quotation adilress:

E. J. STANTON & SON J. E" HIGGINS LBR. CO. LOS ANGELES S.AN FRANCTSCO

Distrib*tors for Distributors for Southern Californb

Northern Colif ornia

The Bloedel Donovan Lumber Mills have just anhounced the consolidation of their lumber and box departments. J. H. Prentice, who has been Secretary of the company for the past twenty years and has been connected with- thi firm foriwenty-seven years at the mill at Bellingham, Wash:, will be in charge of the lumber department. The box department will be-under the direction of M. S. Lopes, Jr., who has been identified with the box business in Loi Arigeles and San Francisco since 1909 and has been the com-pany's Southern California representative for the .past thrie years. Mr. Lope's new territory includes the entire state of California.

Bob Forgie, who formerly represented the company in Los Angeleis, has made no announcement as to his future plans.

Bill Morrison Goes to San F'rancisco "Cappy" Slade Back on:Old Territory

"C^ppy" Slade has returned to the lumber Stme gnd.i-s now ciilittg on the lumber trade in the Los Algeles district for the S.-8. Stade Lumber Co. Bill Morrison, who has been looking after the sales in the company's Los Angeles office. has bien transferred to the company's San Francisco office, where he will have charge of sales.

ARTHUR BEVAN VISITS SOUTHERN CALIFORNIA

Arthur Bevan, Red Cedar Shingle Bureau, Seattle, Wash., is a Los Angeles visitor on asJociation business' Accompanied bv Earl-Bowe of the National Lumber Manufactrirers' Association, they spent a few days in San Diego around the latter part of the month.

G. M. Henin3ton

lVlacDonald&Ha

SAN FRANCISCO

Wholeralerr of LUMBER AND BOX SHOOI$

Ercluaive Northcra California Rcprcrenta6vcr

C. D. Johnson Lumber Co.

Toledo, Or"gon ,

RAIL SHIPMENTS

Straight or Mixed Cars of Old Grovrtfr Yellow Fir and Sitka SPruce

Specializing in Finish and Wotfted Uppets

Lor Angcler Main O6cc Portlend fl13 Pctrolcum Sen Francirco rll0 PittocL Blk' Securiticr Bldg. 16 Celifornir Sa

THE CAI-IFORNIA LUMBER MERCHANT March l; 1929
rrington

Mill Work

PRODUCTION COSTS are lower with CALIFORNIA PINES. Increase out-put and lower tool upkeep. Soft, uniform texture and light weight cut ntany a cost angle.

SALES E)GENSE. Manufacturens find that CALIFORNIA PINE PRODUCTS enjoy an advantage in conrumer acceptance. Ittr the bright, attractive appearancc.

March 1. 1929 THE CALIFORNIA LUMBER MERCHANT 9
SUGAR PINE, largest of the WHITE PINES. "Old Faslloned" WHITE PINE QUALITY at tts b€st. CALIFORNIA WHITE PlNE-Interchugeable with Sugar Pine for many u*!. Soft and listt ln weight.
PAUL BUNYAN'S CALIFORNIA PINE CAREFULLY CUT THOROUGHLY SEASONED "Froducers of lVhite Pine f or Over HaIf a Cantury" The RED RIVER LUMBER CO. MILL FACTORIES arrd SAI.E.S, wEsTwooD, CALIFIoRNI.A Dirtributing Yardr, CHICAGO and LOS ANGELES LOS ANGELES BRANCH 702 Eart Slauron Avcnuc Phonc AXridgo $llt FULL STOCKS, FACTORY FACILITTES FOR SPECTAL JOBS SALES OFFICES: _It{91{1o9k- B_tlg.l {1_!!_"-o_o..p_i14"_." 3il N. Michisain Blvd, ?02 E. Shuroa Avo, sAN FRANcrsco MtNNEApoLrs cHrcA-co Los ANGELESTradc MerL

National Lumber Manufacturers Association Publishes Lamella Roof Handbook

Washington, D. C.-"Due to the organization of industry in larger inits, mass production, and the growing- use of conrreyors in manufaciuring assembly, there is an increasing dimand for large unobstructed floor areas in all kinds of-commercial struitures and a similar demand for buildings with roofs supported by walls only in such fields as wirehouses, garages, auditoriums, gymnasiums, skating rinks, armoriei, reireation halls, airplane hangars, and large barns," says, The Lamella Roof, a handbook of trussless construction just released for distribution by the National Lumber Manufacturers Association.

The use of lamella trussless roof construction in the building of the giant temporary hall for the 1928 Democratic National Convention in llouston, Texas, brought the lamella idea, already successfully used in many parts of this country, into popular favor and has resulted in much lamella construction.

The new booklet traces the origin of the design, illustrates its methods and principal advantages, discusses its application to certain classes of buildings, and lists structuies in America which have used the design.

Invented in Germany

The lamella roof had its origin in Germany, being invented shortly after the great Tokio earthquake in 1923, by a German engineer who sought to devise a type of construction which- would resist the devastating effects of earth shocks. The design has had wide application in GermanyIt was first introduced into this country in 1925 when American patents were taken on it and a syndicate formed to grant licenses for its use. The wind resisting characteristics of the type received a severe test in 1926 and 1928 Florida hurricanes. The buildings exposed were found to have weathered the storms unusually well.

Fundamentals Simple

The lamell'a design makes use of two simple engineering devices; namely, the arch and the network. The roof is

made up of relatively short wood members called "lamellas" varying from 2 in. by 8 in. to 3 in. by 16 in. and in length from I to 14 feet. These pieces are bolted together, forming a network of framing lumber completely covering a buildlng in arch form. This network is not unlike that of diamond mesh expanded metal lath, except on a much larger scale. The thrust of the arch is taken up either by steEl tie-rods extending from side to side of the building, by buttresses, or bents with diagonal struts so placed as to take the thrust. The use of the buttress or the bent system is usually a little more expensive than the simple steel tie rod system, but allows for a clear expanse from roof to floor.

Like all arch construction, each section of the lamella roof has to be put together piece by piece and held in place until the whole is completed.

Costs Low

Experience has shown lamella construction to usually cost 5 to 25 per cent less than a steel truss roof with wood r,afters and decking. In the metropolitan district of New York its cost is said to be about 40 cents per square foot of roof area erected in place. This includes rods and other iron work, but does not take care of sheathing.

Fire Retardant Qualities

Of several hundred lamella roofed buildings in this country only one is reported to have experienced a fire' This was in a Bridgeport garage, an automobile burning with sufficient intensity to melt metal on adjoining cars. Some of the exposed lamella timbers overhead were charred, but not sufficient to need replacement. It is pointed out that the high arch and the elimination of supporting members protects a lamella roof from early damage by fire.

Publication Gratis

Copies of "The Lamella Roof" are available gratis to persons addressing the National Lumber Manufacturers Association, 702 Transportation Building, Washington, D. C.

"Cappy" Slade Gets Lucky B. '\ry'. Lakin Shoots

"Cappy" Slade, who has recently re-joined the forces of the S. E. Slade Lumber Company, Los Angeles, certainly "got hot," in the finals of the championship match of the California Country Club. Fay Coleman, Southern California amateur champion, only won his match on the 19th hole after having "Cappy" 5 down on the first 6 holes. but it seems that aT this- pbint "C"ppy" found three horse shoes, two rabbits' feet and a four-leaf clover, because he certainly played the golf game of his life the rernainder of the maich. The firsI nini holes required 39 strokes, but the second round with three birdies and an eagle chopped ofi eight strokes, giving him the brilliant score of 31 and squrri-rg the match, but alas the old black cat was laying for "Cappy" on the 19th hole and he took three- puts to hole out,'which cost him the championship. Perhaps the most remarkable fact of the contest was, that on the last nine holes "C"ppy" only took eight puts.

Hole in One

B. W. Lakin, general manager of the McCloud River Lumber Company, McCloud, Calif., who has been spending the past several weeks in Los Angeles, celebrated Washington's birthday in great style. He and A. H. Cuenod of the Hammond Lumber Company, Los Angeles, played solf at Bellaire Country Club and when they ieaihea tn" third hole which is 145 yards Mr. Lakin's tee shot found the cup, thereby placing him in the "hole in one" club.

FRANK CURRAN BACK FROM ARIZONA

Frank Curran, manager of the E. K. Wood Lumber Company, Los Angeles, has returned from a ten-day business trip to Arizona.

THE CALIFORNIA LUMBER MERCHANT March I, 1929
t REVERSIBLE AtfolEEn caltronxta tNgral.r.Al|tolf or roonE GBost Glagul.al|loN rl|,Ns Swayne Lmber Co., Oroville, Calif. are one oI the increasing number of users o{ Moore Cross Circulation Kilns' 39
Write row for Bulletin lio. 28307 and for a list of us€rs. uoonE Dny KILN GoDIPANY xorsrrrPo'u'nd "Kiln Builders Since 78?9" Jactronvlllo Flocld. PROVEII ffi ilMll ffi B0s3 clRcuLAT!ol{
installations of this kiln in California during the past two years. Investigate one of Moore's nodern installations'

DINn*tl*S ucr

The Santa Fe Lumber Co. has fine and intelligent consideraabove as its slogan. And for for many years been using the tion that every other order gets. Many of the oldest lumber 6ry- that same number of years this organization has been continually engaged in doing its very best to live up to its slogan.

ing firms in California have erropen orders for year after year.

Ours is not and

They know that they will receive the best service the market willafford. will never be a huge volume business. No order comes to our boohs that is not given the same among our satisfied customers.

Gcncral O6cc SAN FRANCFCO St. Clair Bldg, 16 C.tifomia SL Phocr: Keamclr 20lr,t

trusted us with their business on SA]ITA FE TUMBER Ct|. Incorporated Feb. 14, lg0g A. J. ttGurt'Russellts Outfit Exclurivc Rait Rcpretentativce in California and Arizone for Central Coal & Coke Co. (Oregon-American Lumber Co., Vernonia, Ore.) Creo-Dipt Company, Inc. No. Tonawanda, N. y. Wetern Lumber Co. Westfir, Oregon

March l. 1929 THE CALIFORNIA LUMBER MERCHANT ll
lVe would like to number you rl,<D E !!a So. Calif. O6cc LOS ANGELES 867 Pacific Eleetric Bldg. Bruce L Burlingame Phme VAndlkc 0tl!

Forest Products LabratorY Twenty-Six Great Lumber Comqanies Sign

Courses to Be$in March 25 Agreement

Madison, Wis.-As a result of the demand from the lumber and woodworking trades for resumption of instruction"i "ouir.r at the U. -S. Forest Producti Laboratory, -C'- P: Winslo*, Director of the laboratory, has announced that *"-iuff pt"gt"- of courses will be risumed this spring' beginning March 25.

- Th."orr.-week course in the gluing of wood will begin March 25. The maximuttt .ttt6ll*ent for this course is sixteen and the cooperative fee required of each man enrolled, $100. -tt; laboratory's short course in the kiln drying.gi lY*,b:t will beein Aprii 1. This is a two-weeks' course limrted to iti-;;t;l;""l.. The cooperative fee is $150 for each matr enrolled. -

n tnott course in boxing and crating will also- begin Aoril 1. This course is of one week's duration, wrth..a co- -t-i*"tit. iee of $100 per rnan' The maximum enrollment it twenty.

The iistruction in this year's laboratory courses will follow the same general linei that have characterize,d pr-evi;;;

Eirphasis will be placed on practical rath.er than theoretical mtthods, and full use will be made ot the

extensive experimentll "19 testing equipmenl Formal lictures will be dispensed r'vith as far as pgsstP:e in favor of actual demonstrations, tests, and round table Jir.urriottt in which members of the classes take active part.

' Attendance in the courses is limited in order to pr-o-

individual instruction and attention to the special otobl.rnt of the different members of each class' '-dppfi*tions for enrollment in the kiln drying,.gluing' ""ail"ing and crating courses should be addressed to the il;";t";; ?orest Prod-ucts Laboratory, Madison, Wisconsin.

FIRE.HITS WASHINGTON PLANT SECOND TIME IN SIX MONTHS

Fire destroyed the manufacturing plant and box flctory of the Biles-ioleman Lumber Co. at Omak, Was.h', Februrrr. lO, with a loss estimated at $500,000' This is the sec".ia ai!".ttous fire which this concern has had in the last .i" t"o"tft., their saw mill arid dry kilns having been destroyed SePtember 23, 1928'

up National Tree Trade Mark

Washington, Feb. 19.-Up to, Tuesday,- February 19th, twenty-sii of the leading lumber- manufacturers ot the Unit"i States, operating"fifty mills, had signed a- trade mark leasing "gti.tn.ttt wittr the National Lumber Manui""iut"rr AEsoiiation. This means that these twenty--six "o-p""i.. manufacturilg yearly almost two billion eight hun&red and seven milli5n- feet-of lumber, have agreed to oroduce srade and trade marked American standard lum'Uir, or #tti.tt will appear the NATIONAL TREE trade,n"it ,y*fol of the Nitional Lumber l\{anufacturers Asso;i;i;; *rtiitt is the sign of that Association's financial il;;;;i.; ttrat the lumbir is in accordance with its grade irark and the implications thereof.

The list of comPanies is as follows:

Pacific Spruce Corporation, Portland, Ore'; Booth-Kelly Lumber Co., Eugene, Ote.; Ernest Dolgg, I-nc', ^Tacoma, W"ttt-; Wiliapa Lumber Co., Raymond, Wash'; Aberdeen Lu-b.t & Shingle Co', Aberdeen, Wash'; Natalbany^ LumU"r Co., Hamm6nd, La.; Pearl River Iaumber Co', C-a-nton, Vtirt., (2 mills) ; McGoldrick Lumber Co-, Spokane, Wash'; Winton Lumber Company. Gibbs, Idaho; Weyerhaeuser Ti;;.; Company, Evereti, Was\ -(Mills at Everett ahd Lonsuiew, Wu.6., and Klamath Falis, Ore'); Snoqualmie F"ii3 fi*l.r Co., Gibbs, Idaho; Carlisle Lumber Co', Onat"rt u, W".h.; Long-Bell Lumber Co., K-ansas .City, Mo'' ii+ rnitt.) ; Kaul Lumber Co., Birmingham. Ala';-Deer iark Lumber Company. Deer Park, W-ash'; Adams-Banks Lrr"t"t Co., Mortbn, 'Miss.; Adams-Newell Lumber Co', Morton. Miss.; Craig Mountain Lumber Co', Winchester' i;;it;; 'P".ific'State; Lumber Co., Tacoma, Wash'; Manl.v-Moot" Lumber Co., Bankers Trust Eldg'' Tacoma' Wash.; I. Neils Lumber Co.. Portland,Ore.; Umpqua Millr & Lumber Co., Portland, Ore'; Parker Poyn,e-er Co'' b""i"ti. Wash'; B. Heinemann Lumber Co', Wausau' Wi..; -b."f.nian' Lumber Co.. Norfield. Miss'; Marie-tta Lumber Co., Burnside, Miss'; Silver Falls Timber Co', Sil"-"rt"", Ot..; Westport Lumber-Co., Portland' Ore'; Exchange Sawmlils Co.. (4 companies, 5 mills')

D, H. MEYER VISITS SAN FRANCISCO

E. H. Mever, Portland. vice-president a'nd general manaser of the Chas. R. McCormick Lumber Company, w-as a ;;;"i Satt p""tt.isco visitor, returning to Portland oh February 19.

THE CALIFORNIA LUMBER. MERCHANT March I, 1929 t2
;";;;;.
i;t;;;i;t't
"i;;-l;;
You'll
made
PAGIFIG FIUE-PLY BOARD with the REDWOOD CORE NATIONAL MILL SC LUMBER COMPANY DEPT. OF TILDEN LUMBER & MILL CO' 4OO HIGII ST.' OAKLAND 4820 SANTA FE AVE. LOS ANGELES 320 MARKET ST. SAN FRANCISCO
never know how good Wall Board can be
until You've seen the .,NE'Wtt

Inry28, tltis end they DoUBLED ,f tlteir

business

H. 8. Bocn, prcsident oJ this strong Ohio Companl that hat becn steadill incrcasing its sales in rccentlcars,its Itminex door volame in particular

Tlte Caldwell €9 Iseminger Company

. explatns a surprisiug increase in sales

JN business for 58 years the Cald- I well & Iseminger Co. of Middletown, Ohio, isn't Jasily excited about ordinary things. But they are enthusiastic over results like this:

In t9z7 they sold close to twice the number of Laminex doors they handled in 19e5. And last year's sales were double those of r9z7!

You'd like to sell more doors yourself, perhaps. Here, in President H. S. Boren's own words, is how his company did it:

"We tested the Laminex door ourselves, saw how it stands up under conditions much more severe than in normal use, and then began to push it strongly.

"Now when customers try to buy another door, we sell them Laminex. And our Laminex door business has doubled and doubled again since r9e6."

"Wcflkd thc panck with water, letthesun dry it out; turrred door ooer and did thc samc; and rcpeatcd thitJor ten days without any effect on the dar" witct thc CaUucil tl ltcmiager Co. of a tcst it raoc a Izminex door. Eirhusiastic? Who uouUn't bc?

Dealers everywhere are more than pleased with the business the Laminex door has brought them. A door that won't warp, shrink or swell, it is something to talk about. Nationally advertised to home owners, architects, and contractors, it brings buyers to the mill for it-andJor other mi llwor kwhile they're in. Thus it wins new regular cutomers!

Will not swell, shrinfr, or warp

tlu lanincx stih is buih oJ corc blocks uiththc grains crosscd. /tn! ,cndcncX of thc onc to shrink or suell is coazttactcd ly an opposingtcndcacl oJ its ncighbor, Blocks, lraces and bcauti/ul clcar Jaccs arc ucldcd uith waterproof Lzmincx ccmat

Let us tell you who near-by can supply you Laminex doors and tell you about the sensational new Philippine Laminex door and carton trim. Mail the coupon.

Tnn Wnenr,en, Oicooo Counenr, Dept. K-fe, Tacoma, Washington.

Please tell me more about Laminex doors, andfrom uhom they can be bought locally.

Name..-.-...................... City-......-...--.......-.......'.'.............State...

March l, 1929 THE CALIFORNIA LIIMBER MERCIIANT t3
H,AMEITEX ilGOR.S
.,
.

PHILIPPINE ilAHOGANT

Gontinues to grow ln popularltY-

Philippine Mahogany is the most Beautiful and most Economical Hardwood on the market todaY.

Manufactured and Importd bv

FINDLAY MILLAR TIMBER CO.

Oftce and Mills at Manila, Kolarnbugan and Milbuk Philippine Islandr Sales Office: 91O Central Bldg., Los Angcl€s

W. G. SCRIM, U. S.

RePresentative

t-lrrlrltrrllllrrll

Philippine Mahogany is adaPt' able to alt kinds of finish. Economically it surpasses all wood competition. It is "iditg many builders to acquire a beautiful hardwood interior at moderate cost.

Just Lumbermen

We are the world's home builders,We are the makers of dreams, Wandering with hearts elated Wherever the home light gleams. Home lovers and home revealers Ready to come at Your call And iashion your heart's dream castle From doorway to shining wall.

With wonderful hoPes and fancies

We build up the homes of men, We plant them by rippling streamlets, In forest and sunnY fen; One man with a PurPose golden Shall capture a vision fair, And rear in the noisY citY Dream castles unique and rare.

We, in a day that is lYing

On the breast of a wonder age' Have a gift for the wearY toiler, A lure for the saint and sage. We have overthrown bY our striving The old for the new world's worth, For we are the wise home builders Who offer Peace to the earth.

Adeline M. Conner With apologies to O'ShaughnessY.

NATIONAL LUMBER MANUFACTURERS ASSO' CIATION OPEN LOS ANGELES OFFICE

The National Lumber Manufacturers Association have oo.n.l an office at 910 Architects Building. T 'os Ange-les' ELrl Bowe is in charge of their Pacific Southeast ofhceu

R. M. WEYERHAEUSER SOJOURNTNG rN SOUTHERN CALIFORNIA

R. M. Weyerhaeuser, St. -Paul, Minn', is. enjoying a .ttott toiourn'at Pasadena. He is accompanied by Mrs' Weyerhaeuser.

L.

C. HAMMOND IN NE\,[I

YORK

Leonard C. Hammond, vice-president of the Hammond L;b;; '"*p"tty, san Franci3co' i.'-sxpscted ba-ck early i" ivi"tinltoti " iiip to New York. Mr. Hammond will be gone about a month.

\., THE CALIFORNIA LUMBER MERCHANT March l, 1929 L4 trrrllllrlrrrrtrllti- '
ITIIIITITITITIITTI
a
-l rl T I I I I T T ir lr lr lr lr lr
I T t I t I I I ,I T I I lr tl I I r r I I I t r I I I I I I t r!-!
Where QUALITY Counts rpscffy REDtvOOID fron E. J. IDOIDGE CO. 16 C,alif. St ' San Franciroo

Nails feel at horne in McCIoud Shevlin pine

Nails feel at home in the close fibre and fine texture of McCloud Shevlin Pine. They readily penetrate this wood, even at the very edge, without spliaing. The fibre closes in, grips hard and the nails stay put.

The aaze for fimsy building is falling by the wayside and many such houses are falling with it.

The real American type of home is coming through the mess of fimsy construction with flyirg colors. Like our colonial homes, it is built of sturdy Pine. The test of time and the elements have proven the everlasting beauty of such homes.

THE McCLOUD RMR TUMBER C0.

MILLS AND FACTORIES-McCLOUD, CALIF.

WESTERN SALES OFFICE:

1030 MONADNOCK BLDG., SAN FRANCISCO, CALIF.

VZ. G. KAHMAN, Sales Mgr.

w. H. NrGH, a*t. J"r", nirr. n""x""'"vl7rf;f,l

SOUTHERN CALIF. AND ARIZONA REPRESENTATIVE:

L. S. TURNBULL, 635 PETROLEUM SECURTTTES BLDG., LOS ANGELES, CALTF.

Phone \ZEstmore O615

March 1. 1929 THE CALIFORNIA LUMBER MERCHANT l5

Wholesalers' Convention

Officers and the Annual Meeting Committee of the National-American Wholesale Lumber Association met at Buhalo, February 19, to consider plans for their coming A""u.f in Washington, at the Mayilower Hotel, -April 10ff, tftot. attendirig being Presidlnt- len S. Woodhead, gi",ttrro"t, Texas; t. A. 6oodman, Marinette, Wis'; A'-E' t;;;, New Yorki J. B. Montgomery, Pittsburgh, Pa'; W' U. S.ttu"tte, Pitis-burgh, Pa.l Geoige M' Stevens, New Y-ork; ff f. Taylor, Birfialo, N. Y.; F. E. Underhill, Philadelphia, Pa. and Secretary Schupner.

The Washington convention will consider many matters of present day interest to the wholesaler,-,centering about his relationt *ittt manufacturers and retailers, and considering ways and means of further developing his.function,as a wloleiale distributor. Grade-marking in all its angles will be a prominent feature and leaders from the mill and and wholesalers' customers' field will express their views'

The Credit situation will be given special attention, it being realized that the ease with which credit has been obtalned creates a situation which reacts upon the wholesaler and intensifies his financing function.

The Committee on the Cost of Conducting a Wholesale Lumber Business is now making its survey and replies so far received from members indicate that it will be possible this year more than ever before to get authoritative information which will determine more accurately the general average of wholesale distribution costs.

Secretary Schupner states that many reservations have been made and the interest among non-members, as well as members indicates that the meeting in April will be '1 largely attended by wholesalers who will want the last min- 1 utJnews of what is occurring in their industrl"

Reduced railroad rates will be in effect.

Redwood With National Trade-Mark Now Available to Lumber Trade

Agreement to furnish redwood marked with the trademarf of the National Lumber Manufacturers' Association to the trade, was come to at a conference held February 19 at San Francisco, between representatives of the mills of the California Redwood Association, and A. C' llorner, manager of the western division,-an-d W. F. Shaw, manager of the" central division, of the National Association'

McCORMICK EXECUIIVES VISIT SAN FRANCISCO

Paul Freydig, Seattle, manager of the^logging of the Chas. R. McCormick Lumber Co., and borne, manager of the piling department, with ters ai Portlind, were recenf visitors to the San offices of the company.

H. A. TEMPLETON BUYS MILL

operations A. B. OsheadquarFrancisco

The mill formerly known as the Sunset Lumber Co', Cushman, Ore., has'been bought by a company headed by H. A. Templeton, Inc., Portland, and will be operated by them undei the name of the Cushman Lumber Co'

WALTER SCRIM ON EASTERN TRIP

Walter Scrim, Los Angeles, United States representattve for the Findlay Millar Timber Co., is in New York on a business trip. - On his return trip. he -will make stops-at V;;;;;;;,'g. C., Seattle, Portland and San Francisco' He will be away about a month.

NEW YARD AT CAPISTRANO BEACH

A new retail lumber yard was recently opene9 .tt 9"p- istrano Beach. It is operating under the name ot the Lapi;i;;;; -seach Lumbei and Building Material Supplv Co'

TELEPHONE MARIGT "45 .,

Re eE Blow PiPe MJg.ComPenY

INCORPORATED

BLO\UER SYSTEMS DUST AND SHAVING SEPARATORS

FANS AND EXHAUSTERS

SHAVING AND SAWDUST INCINERATORS

HEATING UNITS FOR COMMERCIAL DRYING SYSTEMS

PAINT SPRAY BOOTHS AND VENTILATING STACKS

GENERAL SHEET METAL WORK AND LIGHT STRUCTURAL STEEL

THE CALIFORNTA LUMBER MERCHANT March l, 1929 r6
. . .
DIRECT
CONNECTED SI.oW SPEED EXHAUSTER
- .
340 Sa'antlr Strecl (nent Fokom) Sn Ftoncix'o ' '
March 1, 1929 THE CALIFORNIA LUMBER MERCHANT t7 C. D. JOHNSON LUMBER CO. Portland, Oregon Car and Cargo Shipments ".#H?,",i5ointi"S,"g;:XT:i*. Ships-S. S. Robert Johncon, S. S. C. D. Johnson III. Specier-Old Growth Yellow Fir and Sitka Spruce SaleS OffiCeC: 403 Perroleun Sectritil Bldg., Lor Angeler. 26O California SL, Sao Francirco, CaL

Pyroof Painted Shin$les Will be Marketed in Cartons

BROWIYS SUPERCEDAR cloeet'lining business is GOOD.

Have you for'eseen thir great demand with a stock or have you been left at the port? Put in a stock of BROWN'S SUPERCEDAR cloret-lining and PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE.

J. E. HIGGINS LUpIBER co.

SAN FRANCISiCO

Northern California Dirttlbutor

W.R.CHAMBERLIN &C().

WHOLESALE LUMBER FIR and REDWOOD

SOUTHERN CALIFORNIA SALES AGENTS FOR

THE tITTtE RIVER

REDIY()()D C().

CRANNELL, HUMBOLDT CO.

OPERATING STEAMERS:

W. R. Chamberlin Jr.

Stanwood

Phyllir Barbara C Yellorvrtone

OFFICES:

Hcad O6cc 6lt Metron Bldg. SAN .FRANCIS@ LOS ANGELES

282 Chembcr of Conncrcc Bldg.

PORTLAND-Pacific Bldg. 5ga111g-46a-rwhitcBtds.

Red cedar shingles, which for centuries have been a favorite roofing miterial, have at last overcome the argument used by"fire chiefs against th9m. The W' I' Carpenter Lumber Company of-Everett, Washingto-n and Minneapolis, Minnesota have the exclusive age-ncy for the new Pyroof Painted Shingles, which enables,this concern to otfer the shingle marliet a painted wooden shingle l-n permanent non-Tading colors that at the same time is fire retardant.

This new product is backed by the W. I. Carpenter Lumber Compat^y, " .ot..rn long established with the lumber trade in ihe- manufacturing ind wholesaling'of red cedar shingles and lumber.

nlH. Carpenter is the president of the new Pyroof Products Company, Walter Giiky and J. L.. Shannon, inventor of the proceis, in charge of manufacturing operation..

The Pyroof Products Company plant has been built at Everett and begins operations February 15th. The W' I' Carpenter Lum-ber Company are. exclusive -agents. -Tests -"d. olr"t a period of years at the instigation of.the inventor, J. L. Shannon, and carried out in fourteen different cities before fire departments and building inspectors, proves that Pyroof Piinted Shingles stand the most rigid ^fire tests. And above all, they stand the leaching testa test that proves conclusively that water will not wash ofi the fire ietardant virtues of Pyroof Painted Shinglesa weakness that has always been the objection to other fire retardant paints.

Pyroof t'ainted Shingles are sprayed with Pyroof Paint under hydraulic pressure and' when ready for-shipment, are packed in car^tons-a merchandising factor that makes them readily saleable, more distinctive and more acceptable than any other method yet employed in the marketing and merchandising of red cedar shingles.

The colors of *Pyroof Painted Shlngles are practically permanent and assure a brilliant non-fading color, particuiarly attractive to the home builder.

Samples and descriptive literature may h: had by-writing the W. I. Carpentir Lumber Company, Everett, Wutl- in[ton, who expect to market these shingles exclusively to'retail lumbei dealers and will carry on a progressive advertising and selling campaign to get them firmly established on the market.

Rod Hendrickson, Oakland lumberman, nia representative for the Pyroo! Painted offices-are located in the Builders Exchange land.

is the CaliforShingles. His Building, Oak-

I C. D. Johnson Addresses J Douglas Fir Club

C. D. Johnson, president of the C. D. Johnson J-umber Co., Portiand, and bne of the leaders of the lumber industry of ihe Northwest, addressed the regular meeting of the

Douglas Fir Club, San Francisco, lebruary 19.

Mi. Tohnson spent ten days in San Francisco, ere Februarv h bv automobile for Los Angele

and left

there y ^ by Angeles, calling way. on the trade ai Santi Barbara and Ventura on the

REDWOOD ASSOCIATION MEN VISIT ARIZONA AND NEW MEXICO

R. F. Hammatt, secretary-manager of the California Redwood Association, accompanied by W. L. Hook, field man for the associati'on, left Sln Francisco February 23 fot a business trip to Atizona and Nerv Mexico.

THE CALIFORNIA LUMBER MERCHANT March 1. 1929 l8

HEART ANID SAP tvOOID

The next time you look at some Redwood lumber of old growth, free from sap (you know the kind) try ao n'l"salize it giving sound service exposed to. the weather fot 25oo years, say up to the year 44oo-Inuedible! Yet there has been discovered up along the northern coast a Redwood tree that can be definitely proven (by ihe count of rings) to have lain exposed on the ground since 571B. C.-exposed to a possible 7 Srooo inches of rainfall-exposed to fires, decay, insect attacks and at the end of twenty-five centuries was cut into shakes foq a lifetime roof. Durability has a new meaning. Redwood lumber pnoves to be as remarkable as the growing Sequoia. Nature made this product and the mills reduce it into many sizes and grades to make it most serviceable for general constrxrction. HoWEVER, THE PUBLIC sHouLD BUy HEART GRADES FOR ALL DAMP AND EXPOSED PLACES. Sap wood in any lumber is not durable when kept in a damp condition. The ratio is likely to be five years for the sPr uP to twenty'five hundred years for the Heart Redwood, yet sap is tasting when kept dry.

THREE ALL HEART GRADES:

Clear Select Ffeart Common FIVE GRADES ALLOWING SAP:

Sap Clear Standard ShopQ6psfructionNo. 3

THE HE TRADE MARK on each piece will help you sell quality Redwood, and as an extra service we will also grademark at your fequest.

MAT{Y HAVE FOUND identified merchandise more profitable than just mere lumber. Our grade-mark for HEART lumber is a symbol f.or 25OO year durability.

HOLMES EUREKA LUMBER CO.

HE stamped lumber is in all california towns and hamlets. (If not, we will be glad to coffect the omission) MEMBER CALIFORNIA REDWOOD ASSOCIATION

March l, 1929 THE CALIFORNIA I,UMBER MERCHANT
EUREKA SAN FRANCISCO
LOS ANGELES
.

Retailers Strongly Support N. L. M. A. Trade-Grade Markin$ CamPaign

Washington, D. C., I"ebruary l9.-Retail lumber dealers throughoui the countrl' are rrot only giving their endorsement to the trade-grade tttarkttlg canlPalgn ot the '\atlonal Lumber N{anufacturers Association but are assurlllg tlrelr co-operation to .the {ullest possible extent in rnakrng the campalgn a natron-wlde success.

"\lV""ut" very happy that the National Lumber Nlanufacturers Assoiiation - is taking a very definite lorlvard step," says Oscar Lampland of the Lampland l- umber Company, St. Paul, Minn., "and we can-assure.Jou thatou; .o-p"nv welcontes this rnove whole-heartedly and shall stoci< sucl-r materials as sooll as they are available."

Similar expressions come in letters from dealers in cities and towns in all parts of tl-re coutrtry, in reply t9- 1 l-eltgr to them from the Trade Extensiou Bureau oi the N'L'M'A' asking their frank opinions of the trade-grade rnarking movement-a mottemint clesigued to put guarauteed lutnber in every lumber-lluilt American homc or other structure.

Merchandising Feature APPeals

"No other country has ever attempted such a Progresslve plan in lurnber meichandisirtg." declared Dr. Julius Klein bt ttt. U. S. Department of-Commerce itr a nation-r'r'idc radio talk deliveied through the courtesy of the Natio,nal Broadcasting Company on the evening of February 9th' And it is the sound-, the progressive, merchandising feature of the plan that appeals -to the retail lumber merchants of the United States--something that will make the selling of lumber less troublesome and more satisfactory to all concerned in the transaction'

First annouucetnent of the N'I-.X'I'A.'s plan to make the trade-grade marking of lumber universal and to financially gour"it." the trade or gracle mark of each Regional AssoEiation rvith its NATIONAL-TREIi symbol rvill be rnade to the public in a page advertiseurent in the Satur-day Ii-r-enine Post of Nlarcti 9. That announcement rvill be follow"ed by others in general media aud in the -technical press until every person ln America is thoroughly infolmed of the fact that-there no longer is any mystery in lurnb'er buyine: that lumber can be bought with the same degree of .o-trfid.n.e aud assurance rvith lvhich otle buys Government-inspected and stamped packing-house products.. or other pr6ducts that bear thg,stamp of recognized qualiti"

- Value of Plan Obvious to Dealer

The merchandising value of the plan is obvious to every retail lumber distributor, particularly when packed by the financial guarantee of the Nati'onal Lumber [anufacttrrers Association to him that every stick of lumbbr bearing the Regional Association grade-trade mark and the NATION-

AL-TREII syn.rbol is of the grade and size indicated' It is a guarantee ihat tlie clealer ian p".t -on to his customer if hidesires, and something 'ivhich doubtless in many, many instauces will act as a "sales clincher."

That dealers rvho have been fully apprised of the plart upp...i"t. its value to thetl as lumbei merchandisers is ""iclencecl by tl-re sentence from N[r. Lampland's letter,prel'iously quoted, A few of many similar expressions from retail heilers itr r-ariotts sections follow :

"We are heartily in favor of your plan in regard to stamping lumber rvith grade and Association trade-marks "nd ite"*;tling to rvorlirvith you to the fullest s;q1sn1"'Westover-Kamm Company, Bay City, Mich.

"We are heartily in accord *:ith this movement and will be glad to assist in any rvay that we can. It should be a greit help to every reputabie. lumber.dealer."-Viney-Mi1liken Lumber Company, Covina, Calif.

Higher giratiiy, More Uniforrn Grades

"Frankly,-w. at:" ,rery much interested in the bettering of trade c-onditions through this campaign and can assure vou that vou maY expect the heartiest co-operatron irom lr.tr .or.tprtty".-fhe i. W. Metz Lumber Company, Coffevville. Kansas.

""It -.un, higher quality and more unif.orm grades and this certainly ii to the advantage of retailers' We were just talking'in our office this morning horv much better iu-ber *"" "r. furnishing the public loday than we did twenty to twenty-fi'r'e yeals ago, and this is large-lf due to the manufacturers making a better product .!y llt" -Y:" :i better machinery and more care ln gradlng..-\'Y: Y' Sweet, Harris, IrlcHenry & Baker Company,-Elmira. N- Y'

Leading lumber manufacturers in all producing regions -",{,ms1ic2's Best Mills"-are also strongly supporttng the movement, not only by signing agreements to tradegrade mark their. lurnber but urging other tnanufacturers to do likervise.

Means Much to Lumber-BuYing World

"It is unnecessary for me to remind men.of imagination of what it means io have the lumber-buying world conI'inced that to get good material it iq enggSh to buy their oroduct-the lumbe"r with the NATIONAL-TREE symbol tn it," says E. L. Carpenter, preside-nt of Shevlin, Carnenter & elarke Co. and of the-N.L.M.A. "I urge you to equip your mills to mark your Standard lumber, and to infor- your trade that you-will supply it with marked lumber conforming to the specifications recommended- by the National Lum6er Manufacturers Association and featured in National advertising."

(Continued on Page D)

THE CALIFORNIA LUMBER MERCHANT \{arch 1, 1929
SUDDEN & CHRISTET{SON LUMBER AND SHIPPING ?th Floor, Alarka-Commercial BldS. 31O Sansome St. San Francirco STEAMERII Ednr Janc Chrlst:uoa Carncl Annlc Chrlrt:nrd Raynond Edwin Chrlrtenrca Suttam Crttrcrlna G. Suddoa Grays Harbc Eleuc Cbrbtcm Edu Cbrirtcmm Chrhr Cbrlrtcm 610 Arctic Club Blds. Scrttlc 5tl9 Edwerdr & WildcY Bldg. Lor Aagclcr EOl Portcr Bldg. Portlead AGENTS Abcrdocn Lubcr & Shlngb Co.' Aberdcen, Werb. Anedu Mlll Co.. Aberdeen, Wesh' Hoquirn Lmbcr & SLlnllc Co.' Hoquiam' Weeh, Prcper Mlll 6., Prostrcr, Ore. Retdmd Lubcr Co- Reymond' Wash. Coiumble Box & Lmbcr Co- Soth Bcnd, Wech. Hulbcrt Mlll Co., Aberdccn, Wtrh. kwle Mllb & Tlnbcr Co' South Bend, Wub. J, A, I*wb Shlnrlc Co.' South Bcnd' Wach.

El Rey Roofing Used on Two More New Fire Stations

El Rey Roll Roofing was specified for the roofs of two new fire stations, being erected for the Los Angeles Fire Department. No better evidence of the fire-resistive qualities of El Rey Roofng is needed. ft canies (Jnderwriters Class C Label.

El Rey Roo6ng is made of the very highest quality rag felt impregnated with asphalt saturant, refined to our special formula.

Dealers and roofing contractors will find El Rey Service on the same high plane as the quality of our products. Get in touch with our nearest representatives for complete information, prices, etc.

Dealers will find that adhering to our latest consumer price list, allows them adequate discounts and permits a better profit, I{ you have not received this price list write.

Nfarch 1, 1929 THE CALIFORNIA LU\,{BER \{ERCHANT )1ffi W ffi ffiWffiffiffi ffi s$M ffi #
El Rey Products Cornpany Los Angeles, Calif. 1633 N. San Pablo St. Tel. ANgelus 5236 San Francisco, Calif. 960 Seventh St. Tel. Underhill 1840 Seattle, Vash. Portland, Ore. 1216 Sixth Ave. So. 850 E. Taylor St. Tel, Mair- 1476 Tel. East 9653 tl

Sacramento Valley Lumbermen's Club

Harry A. Lake, president of the California Retail Lumbermen"s Associaiion, made a special trip from his home at C"tJ"" Grove to address the meeting of the Sacramento n;lG; Lumbermen's Club, held at thJ Hotel Senator, Sac,.-"ito, February 16.

Mr. Lake gave a comprehensive acco.unt of thg.present ""ti"iti.r of -the State Association, and some of its past

p"tii..tt"tly the work- dor-r9- bv its. Legislative Committee. iitittg the iact that the Wisconsin Lumber;;; A;r;ciation f,as within its fold more than.95 per. cent oi ttr. retail lumbermen of the state, the speaker .said he looks forward to the day when the California Retatl Lum;;.tr Association *ilt h"n" as members 75 to 8Q le1 ;;;f ;f lt" tOZg lumber yards in the state, and- predicted ;h;; thir a;y is not far disiant' as he expected a25 per cent sain in the next 60 daYs.

- irtr.--i"r.eis- talk *". both interesting and instructive, and was thoroughly enjoyed by everybody -present' In ii"ti"g he expreised his appreciation of the fine cooperation oT the diiectors of the association' "-lt"

n. Brink, The Diamond Match Co', Chico, president of ift" .f"f, thanked Mr. Lake for his talk, and -called for "r "*pt.ttion of opinion on the matter of adopting segre"ot.a'srades and American Lumber Standard Sizes' --C-nl Bleek"t, Eagle Lumber Company, San Francisco'

H. C. Clark, Booth-Kelly Lum'ber Company, Sacramento' Oscar Miller, Knox Lumber Company, Sacramento' and lo E. Sfr.paid, Friend & Terry Lumber Company, Sacra- -*.trto, contributed to this discussion' "-

E.-T. noUi", Auburn Lumber Co., Auburn, vice-president of tt. Northern District of the State Association,- fepoft;a ;; the activities of the various committees of the association, and announced the appointment of a sash and door committee at an earlY date. --i.

ff. E"tmes, Wo6dland Lumber Co', Woodland, talked on"the question of including brick manufacturers to increase the commission on the sale of brick'

--

Icr H. Shepard reported that three Sacramento yards hai recently ^signed up for membership in the State Asr*i"ti"", uita ti"t two others are- ready -to sign up, making Sacramento membership practically 100 pei cent' - -N""tt Adams, Noah Adams L'umber Co', Oakland, and

FIRE AT PLACERVILLE

Fire destroyed the planing mill, part.of the lumber shed "tta t*o dweliing houies belonglng to the J' B' Blair Lumber Co., Placerville, FebruarY 15.

Geo. L. Meissner, Valley Lumber Co., Lodi, also spoke' The attendance was "t follo*t: I. E. Brink, The Diamond Match Co., Chico; C. D. LeMaster, Sacramento; E' T: nofi., Auburn Lumber Co., Auburn; E. T..Seagrave and A- H. Wetherbee, The Paraffine Companies, Inc', San Francisco; S. J. Hauge, Lumbermen's Credit Bureau, Sacramento; j. p. tltarte! and A. E. Nelson, Homestead Lumber Co., 'S'acramento; p. O. Butler, Western Lumber Co', Sacramento; N. J. Danielson, Pioneer Paper Co', San Frarrcisco; b.o. VV. Robittton, Booth-Kelly Lumbet qo" Stockton; H. M. Isenhower, Holmes-Eureka Lumber Co', Sacramento; S. Lindroth, Capital Lumber Co., Sacrametto; .W. i. Wallace, Ilammond tumber Co., Sacramento; J' {' Holmes, Woodiand Lumber Co., Woodland; N' -E' Koshell, Cutter tUitt t T umber Co., Sacramento; C. A' Minard, Cut ter Mill & Lumber Co., Sacramento; J. M. Bingham, The Diamond Match Co., Oroville; H. F. Duncan, Sterling Lumber Co., Folsom; Ray P. Hunter, Sterling-LuIrber .Co', Oroville; M. M. Daubin, Sterling Lumber Co., Roseville; F. G. Duitle, Sterling Lumber Co, Oakland; A. M' Charter, Sterling Lumber C"o., Oaklan4; A. M- Charter, S1e-rling I-u-t.? Co., Oakland; H. A. Massey, The Diamond Match Co., Rosevifle; C. G. Chipchase, Friend & Terry Lumber Co., S".t"*enio; F. N' Binton, The-Diamond Match Co', Sacramento; Hairy Arnold, Pacific Portland Cement Co', San Francisco; R.-E,. Tracy, Friend & Terry Lu-mber Co', Sacramento; J. B. Hazelton, Oakland; G' W. K' Adams, Noah Adams-Lumber Co., Walnut Grove; Noah {d1ms, Norh ,ta"-s Lumber Co., Oakland; Jo H. Shepard, Friend & Terry Lumber Co., Sacrame-nlo; G. C. Burnett, Burnett Lu-bei Co., Tulare; Geo' L. Meissner, Valley Lumbqr-Co', Loai; ;as. Tully, General Sttpply Co., Fairoaks; E' C' Clark, booth-Keily Lumber Co., Sacramento; W. B' Dearborn,'Loomis Lumber Co., Loomis; G. R. B-leecker,- PSgt' Lumber Co., San Francisco; J. P. Brewer, Redwood ]M"tufacturers Co., Pittsburg; W. N. Baker, Friend-.& Terry Lumber Co., Sacramento; D. A. Williamson,-Williamson Lumber Co., Gatt; Tom Brown, J. E. Higg-ins Lumber Co', Sacramentoi O. }I. Miller, Knox Lumber Co., Sacra{rento; i. M.Brid., Davis Lumber Co., Davis; H. A. Laker Ga1d99 Grove Lum6er Co., Garden Grove; W. T' Black, The California Lumber Merchant, San Francisco.

H. A. LIBBY CONVALESCING

H. A. Libby, assistant manager-of the Little River Redwood Company's plant at Crannell' was recently operated on for appendiiitij at Eureka, and is now doing very nicely'

ITTB CAT.TTORNIA LUMBER MERCHANT March l. 1929 u
;;;i;;;;";it,
S. E. Stade Lumber Co. OUR SPECIALTIES Miller shingles-also-Miller cedar Lumber LOS ANGELES 501 Peffoleurn Secrritiec Blds. Tel. WEctmore 5288 WHOLESALE FIR =-- SPRUCE Prompt Cargo DeliverY

NOW-I fi,re.retardqnt

We Have the Doors You Want

RIGHT IN STOCK!

OR, WE'LL MAKE YOU SPECIAL ONES TO ORDER. Cedar shingle

In all fourteen cities where Pyroof Shingles have been tested fire chiefs say, "They are okeh". Pyroof is a fire retardant paint and Pyroof shingles are sprayed not dipped with this remarkable fire retardant

Pyroof colors sre noh-fading and have a brilliancy not obtainable in ordinary paint or stain. You can obtain them in a variety of the most popular colors.

Pyroof painted cedar shingles come to you packed in cartons.

\7rite today for complete data and prices to

W.I. Carpenter Lumber Compaqy . EVERETT,WASHINCTON MINNEAPOLIS, MINNESOTA

SoLe Agents fot

Quick Service on Everything.

We operate one of the biggert and most eftci. ent millwork plants in tlre whole country, and manufacture everything from stock doon to radio and automobile equipment, from Wegtern roftwoods and the cabinet woodr of dl the world.

For stock or special trim, doors, windowr, sash, screens, mouldings, panels, veneerr, etc., our products are marvels of quality, and our seruice is of the radio cort.

Give uc a trial.

March 1. 1929 THE CALIFORNIA LUMBER MERCHANT 23
PYROOF COilPANY Of. WASHINGTON
CHICAGO LUMBEB
Paint;*S*tngles oAKLAND, CALIF.

Pfize Winnin$ Convention Exhibit

i We do not know the rvorkings of the minds of the judges /of exhibits at the recent convention of the Northrvestern / I-"*U.i-."'" Association in selecting the exhibitof v Stt."ti", Carpenter & Clhrte Co. as the winner of the first prire. 'Perhaps they rvere guided by the simplicity.of the ixtrilit; perhaps Uy its consistency', and. perhaps .by the harmonious blending of the various products used ln lts construction. Perhips by a combination of all of these' But few, if any, of the hundred of visitors who saw and

and the pictures on the rvall were quite in keeping with the remainder of the exhibit.

The open fireplace with the birch logs resting on,the.old brass andirons lave visions of the cheer which radiated in it " tto-"t of oir ancestors, and the many-paned windows carried out the scheme perfectly, as did the panelled wall;' and the floors, fastened down, not with steel nails but wltn the wooden pegs that were used in the olden days'

The panelling, in boards varyin-g from six to twelve inches in widtfi, was No. 2 and detter Pine-Northern White Pine from Robt. G. Chisolm Lumber Company, Ltd., of Fort Frances, Ontario; Pondosa pine from.the..mill of Shevlin-Hixon Company at Bend, Oregol, and Calttornia White and Sugar Pine produced by the NlcUloud Krver Lumber Company of McCloud, California.

To carrv out the idea of age, and to demonstrate the a"..liiit"'"f Fine, there were sime really old pieces of this wood. pilces that have seen service for many years'

There was a piece of Pondosa Pine, 12" No' 2 ta-k-en 'from a building a't Bend, Oregon, that- was built in 1882' il ;. ,t"lr., piittted, but was-as sound-as when manufacl"t"a, ""a a large knot rvas as firmly embedded in the wood as when it was in the tree.

In addition there were three White Pine boards, never o"int"J. fourteen inches lvide, removed from a woodshed in Vermont, built in 1771. The gray mold o,n part-of .these boards had been planed off and the boards finished without .t"itt, .tto*ing a harvelous variation of warm color' This *o"d it in grEat demand in the F'ast by architects and connoisseurs fo"r the building of pine interiors of what is known as "Pumpkin Pine".

Shevlin, Carpenter & Clark Co. Erhibit admired the various displays made at the convention will ouestion the fact that the'choice was well rnade' ' It was a "period" exhibit-distinctly Colonial and- perfectlv carried out to the minutest detail. Some of the furniture'was old, as the Windsor chairs, and some of it was ni*. But the nerv furniture was made in exact reproduction of old pieces, to carry out the idea and make it a harmonious whole.

The settle by the side of the fireplace was new' but it mieht have been transplanted from a home of Colonial days in \ew England. The quaint old clock, lnd the pewterolates. cofiei and tea poti and cups were fine examples of tning. of this character to be found in the kitchens of a century or more ago' The corner cupboard with its old Jirn"r'*". also typ-ical of that day, and the candle sticks

Still older and more potent testimony to the enduring quality of Pine were pew doo-rs with original pew.ter pew trumbirs that came ffom a church in Vermont that was -t"irii" reZl. In the fall of 1927 this church was wrecked in the Vermont flood and these doors were picked up on the banks of a near-bY stream. - it *iff be noted thit the rvood in the panels and in the kitchen cupboard has a considerable number of knots. 'I-he "Ju ".ittlrs saw beauty in knots, and builders now who "rpi a"t"ii as well as design lle. mor.e and more using wood "iiitit type in reproducing old in-teriors for modern homes' - 1'h. #f,ole efielt reflects the thought that was given try the Shevlin, Carpenter & Clarke Co', to the making of- a it"tv -etitoriouS exhibit, and is a credit to both the de;iil.';-;;e in. nttn (Libbev & Libbev of Minneapolis) who bui.lt it.

T. E. GOOPER LUilIBER GOMPA]IY

THE CALIFORNIA LIMBER MERCHANT March 1, 1929 24
HARDWOOD LUI5BER t'Coooert' Oak Flooring "IXL" Maple Flooring Alro C,alifonda Sugar Pine White Cedar C,alifornia White Plne Spruce 2035 E. 15th st. Lor Angeler Phone WErtmore 5131

BUSINESS CARDS

w. lv.

TVITKINSON

1213 Inrurance Exchange Bldg.

TUcker lt3l

LOS ANGELES

DOORS. PANELS I.AMINATED LUMBER

FIR AND REDW@D LUMBER PRODUCTS

AUTOMATIC F'IRE SPRINKLER SYSTEMS

Ask Harry H. McCern

310 Central BIdg. TRinity IOSZ - Lor ^A,ngeler

W. M. BEEBE

SoutherreHARDWOODS-,Southem

Oak Flooring and Maple Flooring

f lO9 FiFt National Bank Building

Telephonc Douglar 9117

ROIIINS A. BROIVT.I

8ill So. Curron Ave. - phonc WHitacy g2ll

Rcprctcntativc

Perfection Oak Flooring Co., Inc. Shrevcport, Louiriana

FROST BRAND OAK FLOORING

S. C. H()()PER IBR C().

California Redwood

Oregon Pine - White pine Lath and Shingles

Ccntral Bldg.-TRinity 5995-5996

We Want to Sell Your lVerterrr f.urnber in Tcrer. Opca to a Firrt Clatr Account.

DIWEY-BOWER t'd

LET US SELL YOUR LUMBER IN TD(AS

lY. H. NORRIS

LUMBER CO. - HOUSTON, Texae

Phone l50O

WARREN G. LIBBEY SAILS FOR BUENOS AIRES

\Marren G. Libbey, Terrninal Agent at San Francisco for the McCormick Steamship Company, sailed February 2l from Los Angeles on the S. S. West Cactus for Buenos Aires, where he lvill be orvner's representative of the pacific Argentine Brazil Line.

__Mr. Libbey's position in San Francisco .ivill be filled by Harry Strittmatter, former superintendent of Pier 40.

TACOMA LUMBERMAN VISITS CALIFORNIA

T. Y. S. Ballantyne, Tidervater I\{ill Co., Tacoma. well knorl'n Northrvest lumberman, \vas recently on a business trip to California, during rvhich he visiteci San Francisco and Los Angeles.

J. H. MORRIS VISITS CALTFORNIA

Ji. H. Morris, formerly in the wholesale lumber business in Seattle, and now associated with the Weyerhaeuser Timber Co., was recently in California making j survey of lumber conditions.

Mr. Morris rvill be sales manager for the new Weyer- haeuser mills at Longview, Wash.

GEO. B. McGILL NOW ON SALES STAFF OF MacDONALD & HARRINGTON

George B. McGill, well known Northwest lumberman. is now with MacDonald & Harrington, San Francisco. Mr. McGill will cover the Bay District and Peninsula territories, and rvill handle mainly cargo business.

March 1, 1929 THE CATIFORNIA LUMBER MERCHANT
DALLAS TEXAS SUGAR PINE WHITE PINE WHITE CEDAR SPRUCE HARDWOOD LUMBER "^l,HL C. lV. B0HNH0FF "ffrxr
S.
St. WErtmore 746-247 - LOS ANGELES a
^A,laneda
Ethics is one thing. But practice is much better.

Get set for a Big

The buyers of building materials in 1929 are going to be more discriminating than ever before . . . they will expect greater value for every dollar . . . tnd better service with every order'

That is why Pioneer dealers may look forward to one of their best and biggest years . ' ' the keener the competition the better the Pioneer Dealer is situated to get the business!

Pioneer gt"e" its dealers a complete Iine of super quality roofings, Pioneer Yosemite Rock Sur' faced Shingles and insulating and damp proofing building papers it gives them the full coopera' tion of its Engineering Department, advertising and sales promotior . . it carries immense stocks to filt dealer needs immediatelY.

And now it ofiers them the two new products described on trhe right . o glance will show you why Pioneer dealers will have every advantage this year . . . and every year to come!

THE CALIFORNIA LUMBER MERCHANT March l, 1929 6
taZ Spatding BldS. PORTI.AND. OREGON Bdwy. tl2t Estal MANUF 55th & Alameda DEI t5g Dexter Hortm Bldg.' SEATTLE, WASHINGTON Main 5&42 Pn'ODTICTS Pioneer Paper 50? Herct Bldg. SAN FRANCISCO, CAL. Kemy 37it

lear with Pioneer!

Pioneer Copperclad Shingles

The copperclad is a modern, improved copper shingle especially adaptable for reridence roofing. It hes all the we_aring and protective qualities of any copper roof, but ita scientific construction makec it decid'edly lower in cost. The National Board of Fire Underwriters have awarded Copperclad their highest rating . THE clAss "A" LABEL. without ttre use of asbestoE fert undemeath. The copperclad ir not only a beautiful and amazingly durable shingle but ir absolutely weatherproof ! Coppercladg are made in loxl2 inch Individualr, 12x32 inch three-in-one stripr and 13t/2x36 inch Hexagonal strips.

Pioneer Winthrop Tapered Shingles

Pioneer winthrop Tapered shingles are thick and extra heavy et the buttr and thin at the tops a feature that maker them lie fat and fit snugly to the roof and to each other. And what a beautiful shadowline the thick heavy butts produce on the finished roof ! They are made of the same time and weather resisting rnateriah ued'in all Pioneer Euper qu'tity shingles and they are rurfaced with natural, abrolutely non-fading yosemite rock in red, green, blue-black, tile and Copper Blend shades. Made in 1Ox16 inch individuals laying 5 inches to the weather. They weigh 325 potmds to the square and are packed 4 bundles to the tquare.

Here are two productr that Wectern ownera and architects have waited for . . . and the only placer on the Pacific Coast where they will be available will be at the Pioneer dealers!

lornpany, Inc.

March 1. 1929 THE CALIFORNIA LUMBER MERCHANT n
88E URERS rs Angeles, Calif. 111 42{ Symru Bbck SPOKAhIE, WASHINGTON Main 5435 525 U. S. Nat. Bmk Bldg. DENVER, COLORADO Main 6tZl 632
Judge Bldg., SALT LAKE CITY, UTAH Wutch 792

Coast Counties Lumbermen's Club Meets at Watsonville

Interesting discussions on problems afiecting the rqtail lumber busfueis, and'a splendid.attendance of members z*"r" features of th'e regular monthly dinner meeting of the / Coast Counties Lumbeimen's Club' held at the Hotel Appt"lon, \Aratsonville, Friday evening, February 15' W. H. Enlow, Hammond Lumber Co', Watsonville, presided.

'/ L. M. Tynan, TYnan Lumber Co., Salinas, addressed the meeting ott th. subject of "Misuse of Credit by -Irrespon- sible Cintractors," in the course of which he made a numf"i "t carefully thought out suggestions for remedying this evil.

Considerable discussion developed from Mr' Tynan's t"tt , ttr" result of this being a decision on the motion of Ho-.. T. Haywarcl, Salinas, to refer the matter to the ;;;;t". .o-rtritt"" for action. Those joining in the discussion included C. H. Griffin, Jr', Homer T' Hayrvard Lu*bet Co., Salinas; Henry L. Wills, Gilroy Central l-umber Co., Giiroy; George W. Wood, Wood Bros', Santa Ci"i; p. C. go"o.L, Gilroy Lumber Co', Gilroy; J' O'.Handlev. Murphv Building Nlaterials, Carrnel; Bert Atkinson, ei;ira"r." Slpply Col Gitrov; W, A. Rales. McKinnon's L.t-U.t Yard, Hollister, and W. H' Enlow, Watsonville' - $; B. Moore, llomer T. Hayrvarcl Lumber Co', Salinas, 'pot." o'' ..How Are We Going to NIeet i\{ail order }Iotrse Competition ?"

Paul Overend, field man for the California Retail Lumbermen's Association, tolcl of the proposed changes in the California Lien f.arv, which will remedy to a great extent the evils dealt rvith by the first speaker, if the bill is passed blthe Legislature. Ut. Overend, who is Vicegerent Snark oi ttt. Co"ast Counties. annottncecl that a Hoo Hoo Concatenation will be held in the Old Kentucky House, Cala""i"t Coo"ty, March 23, follorving the jo-int-meeting of .the three valley'clubs at Stockton, and the Milhvork Institute Conference.

J. E. Norton, Nortou-Phelps-Lumber Co', Santa Cruz, is pr"esiclent of the club. Geo. N. Ley, Santa Cruz, is viceiresident: O. E. Chase, Pacific, Grove, is treasurer, and C' 'H. Gtimn. Jr.. Salinas. is secretarl'. The executive committee is as-follorvs: Geo. N. Ley, Santa Cruz; II' S' Her*ir. W"t.onville; Bert Atkinson. Gilroy; J' O' Hantllel', Ca?mel; A. C. Hayn'ar<I. Salinas. and J' H' Kirk' San I-uis Obispo. J. H. Norton and C. H. Griffin, Jr'. are ex-ofticro members.

Those who attended $'ere: Wendell Van Hottteu' \Mood Bros. Co., Santa Cruz; S. B' Nloore, Homer T' Hayrvard

I-umber Co., Salinas; C. H. Grifien, Jr., Homer T', Hayward Lumber Co., Salinas; L. M. Tynan, Tynan Lumber Co', S"litr;;; i. A- Work, Jr.; The-Work Lumber.Co', N{onterey; if S. He.wig, Watsonville Lumber Co., ^Wa-tson- ville;'F. C. Boock, Gilroy Lumber Co., Gilroy;-J-'9'I{utdley, iltlurphy Building Materials, Carmel; W. H. Eubanks, Murptty ^ nlitaing Materials, Carmel; Malcolm Sinclair, Wooa'Bro.. Coi Santa Ctuz; Bob Anderson, Murphy Building Materials, Carmel; Tim -Ryan, Ty^"11.|:oPber Co', SalinasiW. J. H. Roper, Tilden Lumber & Mill Co', Santa Cruz; W. e. Bales, McKinnon's Lumber Yard, Hollister; e. j. 'OaUaaie, Tilden Lumber & Mill Co., Santa -Cruz-; O' E. thase, Chase's Lumber Yard, Pacific Grove; Lloy4 N!' Hebbron, Hayward Lumber Co., Santa Cruz; Geo' L' Stoltenberg, Chaie's l-umber Yard, Pacific Grove; Frank Sparlins. Eayward Lumber Co., Hollister; Burnham Stone, HJ ward Lumber Co., Salinas; A. L. Gillett, Work Lumber Co, Monterey; G. L. Stephens. Work I- umber Co', Monterey; C. O. Kelly, Gilroy T.umber C-o.' !'il19f ; A. C. Hay*"ri,'Homer T. Haywaid Lumber Co., Salinas; {-en1y. 9' Will;, Gilroy Centril Lumber Co', Gilroy.; Jos.-H. Kirk, Southern Patific Milling Co., San Luis Obispo; Homer-T' Hayward, Salinas; J. A. Greenelsh,- P. C. Coal Co., Sqn Luis Obiipo; Edwaid R. Burke, Builders' Supply^ Co- Gilroy; James M. Maddock, Santa Cruz Lumber Co', Santa Ciu'"i W. H. Enlow, Hammond Lumber Co., Watsonville; Chesfer Stalter, The Work Lumber Co., Pacific Grove; Glenn Bronson, Homer T. Hayrvard l,umber Co', \Matsonville; Karl Bell, Homer T. Hayward Lumber Co', Salinas; Seba Bronson, Alla C. McCarthy, Castroville; I\{ilton Her' wig, Watsonville Lumber Co', Watsonville; Stanley Olave, Wiisonville Lumber Co., Watsonville; P. E. Overend, California Retail Lumbermen's Assn., San Francisco; J' H' Heick, Hammond Lumber Co., lMatsonville; R' P' Davi,orr, Iio*., T. Hayrvard Lumber Co., Pacific Grove; Otto W. Rogge, Homer-T. Hayr,vard Lumber Co., Watson-ville; H. A. Fiince, Tynan Lumber Co., Monterey; H' E' Yollt' Homer T. Hayward Lumber Co., Pacific Grove; A, V' Uzzell, Murphy Building Materials, C"tI".-l; J. .F. lIY.tPhy: Murphy nuitai"g Mat-erials, -Carmel; J.-P. Daly, Builders' Supptrj Co., Gilioy; O. B. Nye, Wood Bros. Co', Santa Cti;: George W. Wood, Wood Bros., Santa Cruz; Bert Atkinson, B"uilders'-supply Co., Gilroy; Fred A' Witmer, secretary-manager, Monterey Lumber -Merchants' Assn' ; H. B. Chadbourne, Salinas- Lumber Co., Salinas; F' L' Savre. Sterlins Lumber Co', Oakland; C. L' Frederick, iii.f irg Lumtir Co., Salinas; W. T. Black, The California Lumber Merchant, San Francisco.

THE CALIFORNIA LUMBER MERCHANT March l, 1929
b'rze brid qre,
Ba fii{o*; : EVERYTHTNc lN RlRowooDv./ . LUMBER FOR EVERY DEMAND J Fif"th €r Brannan Sts. Telephonc Suttet136T fue Brothers Hardwood Hcadquartcls,fincelST2 No order too 1ar$e or 9ma1l t,o teceiwe out instant attention 5OO Hidh Stleet.. Teleotrobe Andorrer 1600
the

National Retailers Strongly Support Trade-Grade Mark Campaign

(Continued from Page 20)

Among other manufacturers who are behind the movement are: J. D. Tennant, The fong-Bell Lumber Co., Longview, Wash.; R. B. White, Excliange Saw Mill Sales Co., Kansas City, Mo.; John lJ Kaul, Kaul Lumber Co., Birmingha_m, Ala.; H. C. Hornby, Weyerhaeuser Forest Products Co.,,_Cloquet, Minn.; A. J. Peavy, Peavy-Brynes Lumber C_o., Shreveport, La.; W. A. Picliering, Pickering Lumber_ Co.,_Kansas City, Mo.; Ernest Do-ige, Ernesi Dolge, Inc., Tacoma, Wash.; A. C. Dixon, The Booth4elly Lumber Co., Eugene, Ore., and A. Trieschmann, Crossett-Watsek-Gates Co., Chicago, Ill.

Signed agreements from leading manufacturers to tradcgrade mark their lumber and g'uarantee it rvith the NA- TIONAL-TREE, symbol alreidy received at N.L.M.A. headquarters, assure that a plentiiul supply of guaranteed lumber for dealers who rvah.t to stock it-rvill "shortlv be available.

-Forty..-_three mills with a total annual capaciiy of 2 billion, 335 million board feet, locited in virtuallv all oroducing regions, had signed such agreements up to Februa-rl -1_8,_ ryltl1 more coming in daily as represitttatives of the N.L.M.A. call on them.

Brown & Derry Open Wholesale Office

The Brown & Derry Lumber Co. have leased their Los Angeles yard and are notv located at 330 'Western pacific Building, Los Angeles. In the future they will clo a gen- eral wholesale lumber business in both cirloads and -less carload lots for delivery direct from the car.

GUY F^ CROW VISITS SAN FRANCISCO

Guy E. Lumber Francisco.

Crow, general manager of the pacific-Atlantic Corporation, tvas a recent visitor to San

West Coast Fire Losses

Washington, Feb. 12.-In spite of ll,ZS4 forest fires in five Pacific Coast states and in British Columbia, compara- tively little merchantable timber was burnt durine i92g. according to figures recently received from the Western Forestry and Cons_ervation Association. Total log loss was reported as $,81,850. Acreage of commercially-valu_ able timber more or less damaged was reported as arnount_ ing to but 156,400.

_ California reported more than 30 per cent of the actual loss of merchantable timber, which amounted, however, to only 244,0@,000 feet,-a relative loss so low as to be haidly pe_rceptible. Washington reported the greatest loss o1 felled trees in log form, their value amoun-ting to $27o,ffi.

The total acreage suffering from fires, including brush lands, refores^ting.-areas and merchantable timber"stands, amounted to 965,400 acres. Losses of merchantable timbei 9l rrJlt^ft*ere rep_orted as: O_r_egon , 24,3@,W feet; Idaho, lQ,flq,qry feet; California, 76,900,000 feet; W"rfiinii"", 13,500,000 feet; Montana, 14,5O0,000 feet and -British Coju*_ bia, 14,500,000 feet.

The- above figures include private, state and government owned lands. The season rvas rep_orted as having been a very expensive one for _the proteciive agencies, *itt, *ore fires than rrsual but rvith grCat success ii preventingf;;;;i losses.

March l. 1929 THE CALIFORNIA LUMBER MERCHANT
WEAVER-HENRY
ATE CFTECKING
.. .. ..
DEALERS
THEIR STOCKS
getting
ready lor the Spring re-roofing sales.
WTAVER.HENRY MFG. CO. 3ns LOS ANCELES E sLAUsoN AvE CALIFORNIA
W'eaver-Henry dealers always get more than their share of re-roofing sales because they can offer the best producr ar the most reasonable prices and know that their customers are getting more in f/Jnice and tmluB than they can b.ry anywhere else.
MIDLAND 2t4r

wltuAtfls & GooPER

William Herbert MurPhY

William Herbert Murphy, patron of music and arts, financier and capitalist, vice-president of The Pacific Lumber Compatty, died suddenly at his home in Detroit, February 5, from a heart attack, at the age ol 73.

Though heir to a huge estate Mr. Murphy- chos.e to identify hirn'self with the iultural interests of his city rather than the development of his own fortune.

He was the chief backer of the Detroit Symphony Orchestra, and took an active interest in the development of this organization for many years past.

Mr. -Murphy was born in Bang-or, l\{aine, June 18, 1855' and moved'with his parents to Michigan at the age of 11' His father and grandfather had carried on a lumber manufacturing busin"ess in the Maine woods, movin-g to.Michigan when" the timber was cut out, where they-.founded the Hrm of Avery & Murphy with a lumber mill on the St' Clair River near Port Hui'on. When the forests of Eastern Michigan diminished the Murphy.business was extended to Wisco"nsin, and later to California, where along with his father Simon Murphy, Mr. Murphy acquired The Pacific Lumber Company in 1905.

He was .reiy much interested in the reforestation scheme of The Pacific Lumber Company at Scotia, and it wa.s his interest and generous suppori which made this possible.

Cargo and Rail Shipments

REDWOOD

Mr. Murphy was one of the pioneers in the development of the automobile manufacturing industry in Detroit, having been connected with Henry Fg.4 i-" th-e-early days, and later becoming president of the Cadillac Motor Co', a position which tie tt"ta up to the time the company was sold to the General Motors Co.

Associarion

He leaves one son, C. Hayward Murphy; a daughter, ." Qerpna Mnr:n: trlr.ro hrothers. Frank E. Murohy. Green

daugnter'

Mrs. Serena Moran; two brothers, Green Rev 'Wis.. and Charles E. Murphv: and two nephews, A. S.

Bav. Wis., and Charles nep l\,f,i".h- Sen Francisco. and Dr. Fred T. Murpl S. M,irphy, San Francisco, and Murphy, Detroit'

Itfwavxn LUMBER co. INSTALLS MooRE KILNs

il The Swavne Lumber Co. of Oroville, California have just 'placed an order r,r'ith the Mogre Dry* Kiln Co. of North itortland, Oregon, for two of Moore's Reversible Cross Circulation KilnJof the Internal Fan type. These kilns embody Moore's well known and patented designs for the mechanical circulation of air through the kiln loads of lumber'

Some of the distinct fealures of Moore's Cross Circulatigrn Kilns, such as being installed try the Swayne L-umbe1 Cbmpany, are: edge to elge flat piling, elimination of vertical fiue. in the loads, miximum kiln holding and drying capacity, minimum stocking costs, and maximum output of prbperly dried lumb-er per dollar invested.

^ Part of the equipment for these two kilns consists of Moore's Asbestoi Protected Metal Doors and a special heavy duty Electric Transfer Car for the handling of lumber.

Construction work on the kiln buildings is being pushed rapidly and installation of machinery will start by April 1st'

A.

HAMMOND RETURNS FROM NORTHWEST

A. B. Ilammond, president of the Hammond Lumber Company, returned ricently from a busi.ness trip to Portland.

REDWOOD REPRESENTATIVE SAILS FOR CUBA AND PORTO RICO

Erskine B. Johnston, manager of the export department of The Little River Redwood Company, San Francisco, left on February 23, lor a business trip to Cuba and Porto Rico. While in Havana he will make his headquarters at the company's offices there.

THE CALIFORNIA LUMBER MERCHANT March l. 1929
Wllfrcd
807 Pacific-southwect Bank Bldg. LOS ANGEIES, CALIF. TUcLcr 59lt Exclurive So'uthern Cdifornia and Arizona Reprercntativec for the WESTERN WHITE CEDAR CO. Manhfield, Oregon
..OVER 30 YEARS IN LUMBER AND LOS ANGELES''
-t\turphy;
B.
U]{ItlN TUMBER Ctl. OFFICES SAN FRANCISCO LOS ANGELES Crocker Building Lane Mortgage Bldg. Phone Sutter 61?O Phone TRinig 2282 ' MILLS Fort Bragg, Califomia .ddequate Storage Stock at Sen Pedro M ember Calif ornia Reilwooil
CALIFORNIA

Fedeml Official Broadcasts Endorsement of Grade and Trade Marked Lumber

Washington, Feb. 9.-Merchandising of grade-marked lumber that carries a national trade mirk indicating that it is financially guaranteed to meet American Lumber Standards was officially and publicly endorsed in an address here tonight over a nation-wide hook-up ol 29 radio stations. This address, by Dr. Julius Klein, Director of the Bureau of Foreign and Domestic Commerce of the U. S. Department of Commerce and an internationally recog- nized authority on commercial practices, carried specific endorsement of the grade-trade-marking program of tire organized lumber industry.

Dr. Klein emphasized the intimate part that lferbert If oov_er has played in helping the industry to develop American Lumber Standards. He mentioned specifically the financial guaranty that the National Lumber Manufacturers Association proposes as an assurance that regionally grademarked lum'ber meets such standards. He told of the coo_perative support given by the Commerce Department's National Committee on 'Wood Utilization in helping to develop the Standards behind this consumer guaianty.

-"No_ other country," said Dr. Klein, "has ever attempted such a progressive plan in lumber merchandising."

Dr. Klein's remarks, in part, read:

"T_ would likq to stress a point, and direct your attention to a movement, that seems to me to be tremendously important. \Are see shoddy house-construction in every part of the United States. But we have 90 different species of wood, and each kind is reduced in many grades. How is the home-builder or homeowner to know what particular species and what par- ticular grade should be used for each part of the stiucture? Specifications are not always followed (and that is- putting it- mildly.) Then, in addition to this perp_lexing problem of the right quality for a specific use, there is (or has been) the frequently irritating question of dimensions. A ferv years ago an investigaior discovered that at least twelve different thicknesses of

lumber were sold as "2-inch" in the New York market-and, actually, they were all less than 2 inches. The situation, as viewed even from the standpoint of .the lumber men themselves, was chaotic, unfiir, and injurious.

Meaning of Grade-Marking

"Herbert Hoover succeeded in unidng soft wood lumber interests-manufacturers, distributors, and consumers-and they agreed on American lumber standard sizes and grades. Today, if you ask 'How can the uninitiated, unsuspecting buyer make sure that he is.getting what he pays for, without being an expert lumber grader or actually measuring each stick?' the answer is very easy. That answer is comprised in two vital words-'grade marking.'

"This system calls for the marking of the ends of every board with a stamp indicating the precise qual- ity. Thus, after the grade-marked lumber leaveJ the mill grades cannot possibly be mixed by mistake. The grade marks are therefore the consumer's guaranty in regard to quality. T'he National Lumber Manufacturers'Association is now putting a financial guaranty behind the lumber bearing the symbol of the National body. No other country has ever attempted such a progressive plan in lumber merchandising.

{'The National Committee on Wood Utilization, in the Department of Commerce at Washington, has made this grade-marking one of its principal projects. This Committee covers all the points that I have mentioned in our talks this week and last, and will be delighted to _answer inquiries or afford practical help wherever that may be possible.

"Lumber standards and grade-marking constitute, of course, merely .one of the ways in which you may participate in the vast annual savings made possible through the broad program of "simplified practice" which is now making such phenomenal and giatifying progress in this country."

March 1, 1929 THE CALIFORNIA LUMBER MERCHANT 3l
DO YOU REALIZE THAT OUR LUMBER IS loo% FrR AND THAT WE LOAD A BOAT EVERY MOI\DAY FOR CALIFORNIA? $. 7*rps'tl' z.(lllD'{}""- So. C-alif. Reprecentative THIS IS OUR IDEA OF SERVICE! 624 A. C. PENBERTTIY I.os Angeles Pet. Securities BIdg. - Phone WEshore UAz

Up and Down the

SYDNEY M. HAUPTMAN BACK AT OFFICE

Sydney M, Hauptman, vice-president- of the Chas. R. Mceormick Lumber Company, and of the McCormick Steamship Company, madehis-first aPpearance at his office on February 14, hiving been confined to his home by illness since May 21,

Mr. Hauptman was severely injured on the date mentioned in J head-on collision on the Peninsula highway, south of San Francisco.

D. McNEIL VISITS CALIFORNIA

D. I\IcNeil, manager of the creosoting department of the Chas. R. McCormick Lumber Co., St. Helens, Ore., was a recent visitor to the l-os Angeles and San Francisco offices of the company, on his tvay back from the East where he attended the convention of ihe American Wood Preservers Association.

SPRINGFIELD CEDAR CO. INSTALLS MOORE KILNS

The Springfield Cedar -Company of Oakland, California are just iompleting the installation of four of Moore's Reversible Inteinal Fan Kilns of the Cross Circulation type. This company reports that because of their increased production additional dry kiln facilities were necessary. After considering and investigating the different types of kilns on the market today they chose Moore's Cross Circulation Kilns.

R. F. HAMII.]TON IN SOUTHW!jS'I-

HAMII,,TON IN SOUTHWEST

R. F. Hamilton, manager of western sales for the Pacific Lumber Co., San Francisco, left on February 13 for an extended business trip to the southlvestern and southern states.

Mr. Hamilton called at Los Angeles on his way south, and is now in Texas where he will visit the principal cities, and confer with A. R. Cotton, the company's Texas field representative.

CALIFORNIA REDWOOD ASSOCIATION T1AS NEW FIELD MAN

W. L. Hook, formerly an enginee,r with The Foundation Company, has been appointed as field man fornia Redwood Association, accordtng to ment by R. F. Hammatt, secretary-manager

for the Calian announceof the association.

Mr. glneer Hook's experience includes trvo years as bridge enfor Sonoma County, Calif.

TEXAS SALESMAN VISITS CALIFORNIA

F. W. Stanley, salesman for the Pickering Lumber Co' at Fort Worth, Texas, recently spent a week visiting the San Francisco office and the company's plants in Tuolumhe County.

GILROY FIRM MAKES IMPROVDMENTS

Builders' Supply Co., Gilroy, recently completed a large addition to their shed.

THE CALIFORNIA LUMBER MERCHAI.IT March l, 1929 n
6f.t
Dtate
lVendling - Nathan Co. SAN FRANCISCO 'Wholeralen of Douglas Fir Redwood California White & Strgar Pine
you have never had
us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked uppers. Main Officc: San Francisco I l0 Market St. A. L Hoovcr, Agt. Los Angeles Standard Oil Bldg. Our Ovm Logging - Mifling - Transportation and Distributing Facilities THAT IS THE REASON FOR GOOD LU/IIBER FROM Consolidated Lumber Company
If
Let

Good Profits Can be Made on Remodeling Jobs

The house pictured here is typical of countless old houses to be found in every community, each a potential remodeling job. Such houses, as a rule, were so well constructed that they will endure for many years, but they are undesirable because their style is so hopelessly out of date.

The owner of this house transformecl it into an attractive

Announce the Consolidation of their Lumber Department under J. H. Prentice and the Box Department under M. S. Lopes, Jr., at

modern home 'by applying Creo-Dipt Stair-red Shingles right over the old siding. An old-fashioned porch was torn away and replaced by a modern entrance, old windows were replaced by new ones, and several improvements were made inside the house. A profitable bill of lumber and material rvas sold for this work.

Besides improving the appearance of an old house, CreoDipt Stained Shingles over old siding mean grearer protec_ tion from winter cold and sutnmer heat, and they solve the painting problem for 1'ears ro come.

NEW SKYSCRAPER APARTMENT BUILDING ADORNS OCEAN FRONT

. Long Beach has a nerv reason for its civic pride; a towering reason, founded upon a cliff near the ocein. it is none other than the Casa Rivie-ra.. l4-story_ apartment building. A magnificent structrlre of imposing beiuty an<l architeE_ tural design, and unquestionably orie of th-e most notable structure is norv adorning East Ocean Avenue. in Lone Beach. Protection of the structure against sea erosiofi 1:.nrovidea -!.y " t-wo-story garage on"pile t."ira"ti"rr. Richard D. King, of Los Angeles,-is the-architect; Kinne &_ Westerhouse, of Los Angeles, general contractors; and Hammond Lumber Company of Long Beach furnished ao- proximately 45,000 sacks of Victor Portland Cement us6cl in the building,

Electric Fland Saw

The saw you ake to the lumber instead of thc lumber to the saw.

Built in sizes for all clesses of work where a port. able hand saw cilr be used.

Operates from ordinary light socket. Veight l0 to 26 lbe.

The 10Jb. saw ided for cutting veneer.

Why not investigate the many places you can use a SKILSA\V in your businese?

Syntron motorless electrio 'hammerr for concrete drilling and chipping. For erecting machin. ery and remodeling jobs.

March 1. 1929 THE CALIFORNIA LUMBER MERCHANT
SKILSAW
Electric Drillg Tools Sold - Rented AII Street MUtual 7508 Sizes Repaired M. N. 308 East Third THACKABERRY BtO[DEt TUMBER
MIttS
625 Petroleum Securities Bldg. Los Angeles T elephone W Estmore 39 37 DONOVAN -F los Angeles

MY FAVORITE STORIES

Age not guaranteed-Some I have told f.or 2O years-Some less He Wasn't Goin$ to Run Off

A well known white gentleman in a Southern city got a note from a colored brother whom he had known for many years, that read as follows:

Dear Mr. Jones:

A bad nigger came into me wid a knife an I had to take my gun an kill him, an deys got me locked up tr:ere in

MOVES TO LARGER QUARTERS

R. O. Wilson Lumber Co., San Francisco, recently moved from the ninth to the tenth floor of the Fife Building, where phey have secured larger and more convenient office space'

VISITS REDWOOD EMPIRE

H. J. Hansen of the C. Hansen Lumber Co., Bessemer, Mich., recently visited all the lumber manufacturing centers on the Coast. He rvas most impressed with his trip to the Redwood Empire, during which he looked over the operations of the Paiific Lumder Company at Scotia.

jail, alr dey ain't goin let me out tell some white folks goes my bail, an I want you to corne dowR here an go my bail an get me out, right away.

(Signed) SAMMY WHITE.

P. S._I'LL WAIT RIGHT HERE TILL YOU COME.

JOHN RUETTGERS ON HONOLULU TRrP

John Ruettgers, vice-president of the 'Wasco Construction Co., Wasio, is spending a vacation in Honolulu.

STATE ASSOCIATION FIELD MAN COMPLETES VALLEY TRIP

Paul E. Overend, field man for the California Retail Lumbermen's Association, recently completed a trip down the west side of the San Joaquin Valley. Mr. Overend says the yards in that part of the valley report that business is good.

Phttipplne MahoganY Interior Trlm

We carry extensive and well assorted stocks of Philippine MahoganY in CLEARS, SELECTS and COMMONS at our Los Angeles yard. l.et us know what your requirements areyou will like our service.

THE CALIFORNIA LUMBER MERCHANT March l, 1929
HARDWOOD FLOORING. VENEERS - PANELS . WHITE CEDAR SUGAR PINE . SPRUCE - WHITE PINE We Specialize in Direct MILL Shipments We Operate Our Own VENEER MILL and DRY KILNS 2014 East 15th St. EYERYTHING IN HARDWOOIDS WESTER]I HARDUOOD LUMBER GO. D. J. Cahill, President WEstmore 6161 B. W. Byrne, Secretary Mail Address, Box 8' Stat. C Los Angelec
General z,iew of North Yard, Insular Lumber Co., at Fabrica, island ol Negros Occidental, P. I-

C. Stowell Smith on Special Statistics Assignment

Washington, D. C., Feb. 15.-C. Stowell Smith, who resigned on January I as secretary-manager, California White & Sugar Pine Manufacturers Association, arrived in Washington on February 8 to assist the National Lumber Manufacturers Association in developing the statistical program authorized by the national directors at their December meeting in Chicago. Mr. Smith has had wide experience in statistical work, having developed a complete system applying to lumber manufacturers in California and Southern Oregon.

The present problem of the National is much more comprehensive as it embraces not only the supply of lumber and lumber products, but also a complete analysis of prospective demand and current prices for key lumber items. The fitting together of supply, demand and price information into one picture should result in greater stability to all branches of the industry. On his way east, Mr. Smith visited Kansas City and conferred with some of the prominent lumbermen making their headquarters there. He will attend the conference of representatives of the various regional associations called for February 28 in Chicago for the purpose of working out a national statistical program which will meet the maiority views of the whole industrv.

Ben S. Woodhead Appoints Nominating Committee

President Ben S. Woodhead of the National-American Wholesale Lumber Association has appointed the following Nominating Committee to nominate 10 Directors to succeed those whose terms expire with the annual meeting of t929:

M. J. E. Hoban, Chairman, Brooklyn, N. Y.; H. W. Aldrich, Portland, Ore. ; Geo. N. Comfort, Cleveland, Ohio; Frank A. Conkling, Memphis, Tenn.; Edward Eiler, Pittsburgh, Pa.; C. A. Goodman, Marinette, Wis.; V. B. Kirkpatrick, Cincinnati, Ohio; Octavius Leon. Yonkers, N. Y.; C. K. McClure, St. Louis, Mo.; C. C. Whitney, Boston, Mass.; C. W. Wilkinson, Toronto, Ont.; M. G. Wright, Philadelphia, Pa.

The names of the Directors whose terms expire are: Dwight Hinckley, Cincinnati, Ohio; C. L. Lindner, Portland, Ore.; J. W. McClure, Memphis, Tenn.; H. W. McDonough, Boston, Mass.; A. C. Manbert, Toronto, Ont.; J. B. Montgomery, Pittsburgh, Pa.; Max Myers, Cleveland, Ohio; G. M. Stevens, New York, N. Y.; F. S. Underhill, Philadelphia, Pa.; Ben S. Woodheacl, Beaumont, Texas.

March 1, 1929 THE C.{,LIFORNIA LUMBER MERCHANT 35
SEND US YOUR ORDERS FOR VENEERED DOORS AND WE GUARANTEE YOU THE MOST SURPRISING SERVICE John w. Koehl (0r Sotr, InG. 652 So. Myers Street ANgelus 167l Los Angeles Private Exchange SINCE
POLICY
FROM WHOLESALE ONIY REDWOOD CARGO AI.ID RAIL SHIPPERS PROMPT SHIPMENT McKay & Co. Salo Oftcc Mill 311 Cdifornia St. ereka, Califomir Srn Francirco llumboldt County Pbonc Keamy 388
1 9 1-2 OUR
HAS NEVER VARIED

How Shalt We Stabilize The West Coast Lumber Industry

The Declaration of Independence staits out with the statement of certain truths held to be self-evident. We may likewise state briefly certain well recognized conditions in the lumber industry of the West Coast, which set forth the problem of putting this industry on a prosperous footing.

The Conditions With Which We Deal

First. The West Coast lumber industry norv has a normal producing capacity at least 2O/o in excess of the present consumption of its products. The maximum. or possible, producing capacity of its mills is considerably greater.

Second. Our industry is moving steadily toward more efficient machinery and operating practice, which tend to increase its normal producing capacity.

Thircl. The inherent tendency of the West Coast lumber industry is to run full time, or as near full time as the conditions at each plant permit. Furthermore, the prevailing policy of the mills is to keep their lumber moving at the market, which usually means at whatever prices are necessary to move it.

This, of course, is not true of all West Coast mills. Some of thern have adhered to stable prices for considerable periods ; and many have reduced their output in the face of adverse markets. But thinking of the West Coast lumber industry as a whole and the conditions and conceptions which have governed it, particularly since the increase in production after the World War, I believe I am describing its inherent tendencies correctly.

Over-Production Has Been Chronic

Fourth. The combination of excess capacity, full time operation, and selling at the market has kept the West Coast lumber industry in the more or less chronic condition rvhich we describe as "over-production," or a "buyer's market." This condition results in unstable prices for lumber, which return little or no profit to most of the mills and do not return the cost of production to many mills.

Fifth. The markets for West Coast lumber have a fairly definite seasonal variation; and the effect of rvhat we call "over-production," or "selling at the market," is most serious during the customary periods of slack demand, particularly in the winter months.

Sixth. In our rail trade, the speed and efficiency of modern transportation have resulted in "hand to mouth" buying by many lumber users and distributors. We must accept this as a permanent condition. It means playing the market .from day to day through innumerable small purchases and constantly testing the selling front of the mills for weak spots.

Price Structure Demoralized

Seventh. The forcing of lumber upon slow markets by cutting prices, especially during normal seasons of inactive buying, rnay draw out an artificial or speculative demand in advance of real consumption; but in the end simply demoralizes the price structure without increasing the total sale of lumber. The price fluctuations and price cutting on the

West Coast since 1923 have reduced the annual returns tr.r this industrv bv thirtv or fortv million dollars, but they have not inireased the total sale of its products by a single board foot.

Of course, there are limits beyond which higher prices for lumber vi'ould result in a decieased consumption through resort to other materials. Rut the West Coast lumber industry has not reached those limits, at least at any time within the last five years.

Eighth. Too much lumber has been manufactured on the WesI Coast during the last five years to maintain satisfactory prices. Anot-irer fundamenial rveakness running with over-production and largely resulting from it is the weakness in selling-the effec1 oi the dominating idea of keeping lumber moving at the market. The producers have surrenrlered control of their market-not to the real consumers of their products-but to distributors rvho stand between them and their customers. In fact, the policy of keeping lumber moving has often forced distributors to lorver prices for sheer self-protection.

West Coast Woods Competing With Themselves

Ninth. It is true that the low prices on West Coast r,voods in the last five years or more have forced them into new markets as cheap lumber, particularly on the Atlantic Coast. But as far at least as our domestic consumption is concerned, that process of market expansion is about over. The pathetic result of the rveakness in selling West Coast lumber today is that it does not increase the volume of our products that is sold or strengthen their competitive position in relation to other woods. The reverse is largely true' In many of our markets, West Coast rvoods are now competing only with themselves. Their lorv prices do not increase the volume of consumption. In some regions their very cheapness deters their use. The unstable prices for West Coast rvoods today prevent some distributors from handling them. I presume u'e have all received pleas from distributors, such as frequently come to the office of the Association, to stabilize the price of West Coast lumber so that the dealer can afford to carry it without the risk of having a depreciated commodity on his hands.

One of the best informed men on the Association staff, on returning from the East, told me recently that the outstanding thing in his mind is to get across to our members the wish of many retail lumber dealers, wholesalers, and lumber manufacturers in other regions, that we place our prices on a reasonable level and keep them stable.

Tenth. Let me refer frankly to another condition illustrating the weakness of the industry in selling, brought about by the dominating idea that lumber must be kept moving. This is the common practice of reducing prices on particular items on which a certain mill is over-stocked at the time. It is constantly coming to my attention-one mill is dumping this item on which it is long;another mill that item. The result may be to create weak spots all through the price structure. The fact that particular mills

THE CALTFORNIA LUMBER MERCHANT March 1, 1929

are long on particular items seldom means that the current market for those items is weak but the practice of dumping long it-ems rather than balancing stocks through adj-ust-ments in production or aggressive salesmanship G very apt to start a weakening of the market that may become widlspread in its ultimate effects.

Balancing Production With Demand Fruitful

During the past year, the West Coast lumber industry has -seen tangible proofs of the results of controlling iti production. Tle reduction in output on the part of a Large number of mills appreciably strengthened the markit through the information whiih weniabroad in the trade that the West Coast industry was not making as much lumber. Between the first of May and the thirtiith of November the West Coast lumber piices reported to the Davis Statistical Bureau reflected an lnerage increase of arouncl $1.90 per thousand board feet. The mlrket still remained a b.uyer's market, however, because the adjustment in produc- tion was not backed up by a sufficiently strong selling pollcv.

bur goaL is to place the West Coast lumber industry orr a basis of profitable operation; and on that basis to uiilire the -productive capacity of the industry to the extent our markets will absorb its products. That goal can be attained and a seller's market cieated only by sluch adjustments in current production or in the production of individual items as the business and inventory of each mill require and by a firm price policy on the part of each West Coast manufacturer. A firm selling policy, in other words, must go hand in hand with the control of production.

Once we establish a firm price irolicy among the West Coast mills we would-set up in aciurate gauge or measur- ing stick for controlling pioduction. Tlie v=olume of the total cut, and the volirme of the cut by items should be that at which stable prices, mill by mill-each acting on its own set-up-can be maintained. Without firm price policies, we have no accurate gauge of the amount of lumbei we shoul<l produce. The stability- and profit we are seeking can only be..achieved by -combining a ?ational control of p-roduction, mill. by mill, with a firm price policy in merchandising its products.

Situation Not Temporary

I -appreciate full well that many men will say: ,,It can't be done." Overhead costs and Carrying charges on capi- tal investments, the weight of timber taxes, cirrent needs for cash, and the meeting of current banking obligations, are regarded by many mills as factors whichlompil them to run full time and to keep their lumber moving at such prices as will move it. The limited facilities for stoiing lumber at many of our cargo mills is a difficult factor to"overcome in maintaining firm prices. But the situation we are dealing with is not a tempbrary one. It is rather one that we must live with for years-either until there is a verv marked decrease in the production of softwood lumber in othe_r _porti_ons of the United States or until mill capacity on the West Coast passes its peak and begins to decline. Then, and not until then, if we leave matterJto their own "orrr.. can we expect a well established seller's market.

f -would not, of course, assume to prescribe the right business course for every operation. B;t if my conviction is sound that the West Coasf can sell substantiilly the same volume of lumber as atpresent at a substantially higher return, through the adoption of firm price policies,iher"e is not a. company in the region -which would not gain more by this course than by continuing to push its-lumber on -a buyer's market, thereby. frequently incurring a steady and cumulative loss of capital assets. And this will still be true under any probable reduction of output necessarv. mill by mill, to maintain its own price poliiy

Another common objection would be that ail of the mills would not adopt a firm price policy; and that those who did

(Continued on Page ,10)

FLOORS

beoutify these hornes

-fHE texture and pattern of "Perfection" Brand Oak I Flooring make possible a finish that is seldom found on any other flooring. You can .depe-n!. qpgn "Perfection." In modern plants operated by skilled lumbermen, only the finest o-ak is sele-cted. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays sriroddh and stays smooth. It is graded and handled so carefully that upon arrival anywhere, it is always in perfect coniition. Leading lumber dealers gladly feature tliis nationally advertised brand.

ARKANSAS OAK FLOORING CO" prNE BLUFF, ARK.,

Brand Oak Flooring

"Perfection,'^ 113n4 oak Ftooring, Bloct<r and plankr, my be obtained chcmielly treatid by tne tCLLfliii

There's a she and gradc for ezte4t structilre, nertt or old. Write todag for filI porticulans.

March l, 1929 THE CALIFORNIA I.UMBER MERCHANT 37
\oanp€CtrrugNl' u- \5t I

LINCOLN

No one can explain Lincoln.

Reared on the soil of "Old Kentucky," he came out of the invisible, walked uf to his task, performed it, and went back into the invisible again. Humble, he never realized that he was great. It is now a lmown fact that for days after he delivered his Gettysburg Address-now admitted by the entire world to be the most sublime short utterance of any strictly human being in this world's history-he considered that his words had been a failure. They so deeply impressed his audience that when he finished delivering them there was not a sound of applause. He had uttered something that made human applause seetn totally unworthy. But he did not realize that fact, and was again bowed down with a sense of his own inability. The great Russian, Tolstoi, called him "A Christ in miniature." And he WAS. And so is every man who refects the spirit of the Galilean-humility, lovingness, tolerance, pitY, under' standing, helpfulness, sympathy.

SALUTE TO THE TREES Henry Van Dyke

Many a tree is found in the wood And every tree for its use is good; Some for the strength of the gnarled root, Some for the sweetiress of flower and fruit; Some for a shelter from the storm, Some to keep the hearthside warm; Some for a roof, some for a beam, Some for a boat to breast the streamIn the wealth of the wood since the world began The trees have offered their gifts to man.

SHE KNEW

The little girl was on the witness stand and was being examined to see if she knew the meaning of an oath.

"Do you know the meaning of an oath?"

"Yes, sir.tt

"Do you know what will happen if you tell a lie?"

"Yes, sir."

"'What?"

"We'll win the case."

LINCOLN ANECDOTES

Here are two favorite Lincoln anecdotes. And it should here be observed that he was the most famous teller of stories in all history, never failing to dig up a humorous one to illustrate his points. Ranking next to him in this respect was Benjamin Franklin, himself a wonderful story teller.

Secretary Stanto'n was very angry with an officer who had disobeyed an order. "I have a mind to write him a letter that will blister him-take the skin off," he said to Lincoln. "Do it," said the gaunt one, "do it now while you are in the mood; cut him up." So Stanton wrote it, and filled it with fire, and read it to Lincoln, who highly approved. "Who shall I send it by?" then asked Stanton" lsend it !" said Lincoln in surprise. "Why, you mustn't send it at all. Tear it up right away. You've got it off your mind by writing it. Now destroy it. It's all right to write those things but never send them."

"What did Stanton say?" asked Lincoln of an officer by whom he had despatched a very unexpected message to Stanton. The ofEcer hummed and hawed. "What did Stanton say?" persisted Lincoln. "Stanton said you were a d-n fool," admitted the officer in trepidation' A grim smile came over the ruggd face of Lincoln' "Well," said he finally, "I've known Stanton a long time, and I find he's usually right, so he probably is in this case'" And that was all of that.

AN ARGUMENT AGAINST DRINK

It is poisonous and doesn't taste good and leaves me with an awful head and a thick tongue and a dark brown feeling and it is futl of lye and ether and worse and it is against the la,ur and I don't like it and it costs too much and I don't know what's in it and the police are very strict and it makes my breath bad and bootleggers can't be trusted and you can't tell what you arre getting and all of it is cut and the last I had tasted like rubbing alcohol and I haven't recovered yet and if I drink :rny more it'll probably kill me and I have a lot of work to do and rrly famibl doesn't approve and you say that it is real Scotch and you know it is good because you got it from a bootlegger who is almost a personal friend and he wouldn't tell a lie and a little shot will pick rne up and you have a new way of mixing it with sugar to kill the poison and-well, if you insist !

THE CALIFORNIA LUMBER MERCHANT March 1. 1929

Monolith Makes First Shipments from Lanmie Plant

First shipments of cement now are being made from the $2,000,000 plant of the Monolith Portland Midwest Company near here, the newest industrial giant of the MidContinent territory, which started prod--uction operations early in January,'and plins call for the sending out of regular shipments from now on to all parts of the area served.

Wyoming, Colorado, 'Western Kansas and Nebraska comprise the district being supplied with the products of the new cement mill, which are regular portland cement and Monolith plastic waterproof portland cement. The plant is what is known as a "wet process" mill and has an initial capacity of 2000 barrels daily. It is so laid out that its capacity may be increased to approximately 6000 barrek daily by installation of additional equipment.

The Company is controlled and managed by the same interests that own, control and operate the Monolith Portland Cement Company of California, and, as a result, the manufacturing practices in use here are similar to those which have made the latter concern's plant at Monolith, Calif., one of th-9 outstanding cement mills of the West, it is explained.

Officers of both corporations are as follows: Coy Burnett, pre_sid_e1t i C. A. Low, vice president and general manager; J. J. Calkins, secretary and treasurer; T. R. Larson, asJistant Lo_thc p_resident; W. S. Tru.eblood, production manag'er, and H. C. Gardner, director of sales, securities department.

Canadian Lumbermen's Association Joins Trade Extension Campaign

Washington, D. C., Feb. 7.-An alliance was effected at Montreal last week between the National Lumber Manufacturers Association and the Canadian Lumbermen's Association, whereby the two associations unite in the push- ing of the interests of lumber in the whole North American market

E. L. Carpenter of Minneapolis, President, and Wilson Compton, Washington, Secretary and Manager of the National Lumber Manufacturers Association, attended the annual meeting of the Canadian Lumbermen's Association in Montreal on January 31st, and addressed the Convention in behalf of the lumber trade extention enterprise and on the intelligent regulation of production. The iddresses were enthusiastically received and after some deliberation it was voted to undertake to raise $50,000 for trade extension work. A committee was appointed to take charge of the work of raising the funds, which are to be used for trade extension in Canada, and will be conducted under Canadian name.

As the British Columbia Lumber and Shingle Manufacturers Association and the British Columbia Loggers Association are already associated with the trade Etension w_or_k, Canada as a whole may now be considered as a part of the lumber extension movement.

W. D. DUNNING BACK FROM LOS ANGELES

W. D. Dunning, sales manage rof The Little River Redw^ood Company, Sa.n Francisco, returned recently from a 10-day trip to Los Angeles.

WORTMAN MILL TO OPEN SOON

Wortman & Wortman, Visalia, expect to start operating their sawmill in the mountains east of Visalia. iarlv ii March. They cut California Pine and Fir.

Place Your

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AUToMoBTLE POUCY-HOLDERS ll

Lumbermen's Reciprocal Association

Geo. R. Ohrirtie, Gen. MSr. HOUSTON, TEXAS

E. J. BROCKMAN, R. E. WALKER, Paci6c Coert Managcr Dittrict Managcr 425 lJndcrwood Bldg. 527 H. W. HcltdrD Bldg. San Francirco, Celifornie Lot Arrgclcl, CrlifrrDi. Phonc Douglar 66&l Phonc FAbcr l39l

I 1929 THE CALIFORNIA I.UMBER MERCHANT
l-
{
$
][ ll
r^^ll

How Shall We Stabilize The West Coast Lumber Industry

(Continued from Page 37)

would be subject to competition from those who did not' There is no satisfactory answer to this objection. We c.?n; 'not expect such a progiam to ever go over 100 pgl cgnt'.But if even a fair propordon of our mills adopted q IitT selling policy, adjusted iheir cut by total volume alq by items to mainiain it, and stayed witi it during the critical, period- of rvatchful r'vaiting by the buyers, the response of the market would largely and- in no great length of time accornplish the purpose we are seeking.

Conditions Favorable For Stabilizing The MarkEt

The present time is opportune for such a movement on the West Coast. The poiition of our industry is intrinsically stronger than any time during the last five years' The reduction in cut during the past year has demonstrated to the trade the capacity of tft" Weit Coast industry to. deal with its o*.t ptbbl"ms and to take a positive hand in its own future .ou.... The lumber trade is looking to the West Coast for a more aggressive policy in the future' Our stocks of lumber are subJlintially lowei than those usuallv existing at this season of the year. The opera-ting programs. of thi mills during the mid-winter period indicate a reduction in cut during November, December, January and February of at least 500,000,000 board feet below normal capacity, or probably 75 per cent more than the usual shutdowns during this season of the year.

The estimates ai hand indicate that the production of Southern Pine lumber during 1928 fell below that of the preceding year by not less thin 500,000,000 board feet; and that tTrere will-be at least this much further reduction in the cut of Southern pine during 1929.

During 1928,7he aggreglte orders lnd thlpments from all softrv*ood producing regions in the United States exceeded their production of lumber by three per cent- -On the West Coist, since the first of May, orders and shipments have exceeded the lumber cut by over four per cent. In other words, mill stocks of softwood lumber have been materially reduced in the country as a whole, as well as in our own producing territory.

Yard Stocks Low

In much of the country, furthermore, there has been a liquidation of yard stocks which has probably.brought them down to the lowest point existing at any time for m-any years. And, while building appears- to be declining slightly in so-e of the urban sections of the country, there is no ground for believing that the general consumption of lum6er for building, construction, and industrial purposes will not be at least as great in 1929 as in 1928'

In a word, we face a favorable year. The general market and economic conditions are ripe for a strong upward movement in our business.

I firmly believe that the West Coast lumber industry has the opportunity right now to cure its Tajgr troubles. We can db-it if we will. The way is to put the brakes upon our excessive plant capacity and our inherent tendency t-o tql full time and push the lumber on the market for what it will bring. The method is to adopt a firm policy, mill by mill,

and hold to it, with such control of production, in total volume or by items, as is necessary to sustain it.

Program For the West Coast Industry Recommended

I lvould like to offer the following program for the West Coast industry:

First: Let iach mill set its house in order by a moderate production program during the first months of 1929, adjustid to its own Jtocks and order files and designed to meet the active buying period without the necessity of forcing lumber upon the market.

Second: Let each mill adopt and announce a firm price policy, based upon its own aialysis of operating costs.and iair profit, timber qualities and-use values, trade relations fair profit, qualities and use and iudsment of the market. This judgment does not involve price agr..-ents between mills. I am proposing independent action by each company in setting up a selling program ot Its own.

Third: The firm price policy of the individual mill would ordinarily take the form'of definite schedules of prices and terms of sale, covering all items except those necessarily reserved for special quotations, and issued for some definite period of time. It need not necessarily take this form. The essential point is a firm selling program' covering some stated period ,of time-even if n-o more than one month or one week-and held to strictly during that period.

Mw main concern is to e'et the method started a My main concern to get m .r tt7- , ^ as widely as possible throughout the West Coast industry and put it to the commercial test. The essential idea is to establish a schedule of prices now that will hold our markets to a fair profit level during the active buying period of 1929. Prices ihould as far as lracticable be Lstablished with a view of carrvins them thioueh the season of slack demand as well as the iasott of actiie demand, and with the definite purpose of adhering to them through both. Changes in pubiistted price schedules will, of coutse, be necessary from time to time and will work themselves out rationally once this method of dealing with our markets becomes established. The main point at this juncture is to get the-system started. We should make it known to the trade. I would like to publish in the Weekly Nerys Letter of the West Coast Aisociation the names of all of the firms in our industry who will advise us that they have adopted a firm. policy for l9D, as a definite indication of the extent to which the West Coast industry is taking this course.

Fourth: The price policy of each mill should include its terms of sale ai between the wholesaler, retailer or commission dealer, or any other channels of distribution through which each mill offers its business' Far too often, a prici is quoted to a wholesaler which rvill enable him to lsiquote at-a lower price than a.dir.ect salesman of the mill or a commlsston representative is allowed to quote; and far too often a commisiion broker is permitted to quote a price which will undersell a wholesaler who is buying for re-sale' This wobbling on prices as between different channels of distribution is-one of ttre worst features of the general effort

(Continued on Page 43)

THE CALIFORNIA LUMBER MERCHANT March l, 1929 4

LUMBEE? gO

SUGINE.ORE:

Gcocral Sder O6ce: Failing Bldg., Portland, Orc.

PIOlI E E RS

IN THE MANUFACTURE OF fumbW 11. uougles Flr 6*'t::rlor"ffii*'

Let Us Demonrtrate Our Service

Milh: Wendling, Ore., Springfield, Ore.

Cdifomia Oftcec

SAN FRANCISCO LOS ANGELES SACRAMENTO

rO2-4 Merrin Blds. 731 Ccntrel Bldg. 1026 Forum Bldg.

J. R. Neylan, A. T. Show H. C. Clerlr Salcr Agcnt Salcr Agcnt Saler Agcnt

REOSOTED

MATERIATS

Telegraph and Telephone Poler

Lrrmber - Piting

- Cneoeoted Wood Block Floorr

\ wE .PERATE ouR owN

--, BOATS. WE MAINTAIN OUR OWN WHARVES AND DIIITRI. BUTING PLANT AT LONG BEACH AND ALAMEDA. Which Meanr Abeolute Service and Setisfaction.

J. H. BAXTER&CO.

Pacific "'".i".ill co., scrtttc

J. M. Colnan Co, Seattlc

Creosoted Material and Wholeaale Lumber San Francirco - Lor Angclcr

bb=tu4

Bullulr.rc PnpEn ThinLightweightDurable

Laboratory tests determined by Mullen Tester show bursting strength, dry, of 77 lbs.

March 1. 1929 THE CALIFORNIA LUMBER MERCHANT
Two Pliec Strong Tough Kraft One Inner l.ayer Pure Arphalt
Sold by Buildfng Metcrial, Retail Lurnber and
Storer JTRnn-rHAR?Itvg? WMPANY OAKLAND CAUFORNIA OAKLAND 0244 One Size Only 7/6x7/6 l3/e [.arge Enough for Any C,ar 'The Western" GARAGE DOORS Net Price to Dealcrr Per Pair, Open . .. .S8.fi) Per Pair, Glazed ..$9.5O lVestern Sash & Door Co. ,
Hardware
March 1, 1929
THE CALIFORNIA LUMBER MERCHANT

How Shall We StabilizeThe West Coast Lumber Industry

(Continued from Page 40)

to keep lum,ber moving. Why should there not be a definite gradation of prices, or discounts, as between the selling rep_ resentatives of the mills, direct retail sales, commTssion sales, and wholesale transactions, so tfr"i quotations through all of these channels to ttre retailer or'customer would be on a comp-arable basis? And why should not the mills_ provide definite price protection, ihrough a fi*;A schedule of rates, to their own-salesmen?

Adherence to the terms of sale established by the mill for the various classes of its trade is one of the most essential features of a firm s_elling policy and one of the most important means of stabilizing the market.

Fifth: To make a firm price policy efiective in the domestic cargo markets and eivl the distributors of our products the ,protection which they seek, the West Coast lumber industry should unitedlv atiack the problem of the transit or consignment cargo. This is a big subject in itself, but I cannot forbear to touch upon it brielly in a program for the industry. The consolidation of Wesi Coasi luirber sales and distribution on the Atlantic seaboard throush asrries of strong organizations is one of the most promiiing developments toward a solution of this problem.'But asidi from what. may be accomplished in that direction, it is pl belief that a solution ii open through quoting all Atlantic Coast sales on a delivered, or C.I.F., basis an"d including therein a uniform tr-ansportation raie as established by the Conference steamship lines. Our rail business is based _upon fixed and stable freight rates; and in that respect at least the rail markets are protected fr,om demoralLation. Do we not have it within our power, notwithstanding the lack of control of cargo rates, to protect our seaSoard markets by carrying.the prices at thi mill through to the receiving port by selling at a delivered price which-uniform- ly includes the most stable charter rate we have?

Here again the contr,olling point is that of a firm selling policy adopted and maintained by the manufacturers. Onc"e su.9.h a. progr-qm wa_s definitely established by the cargo mills, it would surely react toward a stabilization of tf,e Atlantic Coast markets and strengthening the weakest point today in the lumber business of the West Coast

Stable Prices Should Regulate production

. 9".g_3 firm price policy becomes the prevailing practice in the West Coast industry, there would-be estabTished the most sound aqd the most direct basis for controllins pro- duction. The production program of each mill, bi tbtal volume and by items, should be directly related to its current sales and inventories so as to maintain the price oolicv which the mill has set up. Adjustments in production be-

low normal operating capacity will still be necessary, but they will be focused directly irpon the vital point of-price. Each mill will have its own direct -."suring rod ls to when and how much it should restrict its outpu"t. And con- trol of production would be directly efiective in supporting an established market rather than in effort to bring'back i market that has passed under buyers' control. ThIs is, as l see tt, the only sure road to stability.

A program of this character wouldj of course, be greatly . strengthen"d !I the consolidation of selling organizitioni, particularly- selling organizations of a stablJcha-racter, con_ trolled by the participating mills. Devel,opment in this dir.ect191 as p_art of a firm policy is one of the-clearest needs of the West Coast lumbef industrv.

Let me add at this point a plea for the closest attention b.y the principals of our Wesf Coast lumber companies to their own selling policies and their sales trends from week to week. And let me also urge a closer correlation between the sales office and the prodiuction program in the mill. I am putting the situation before vou witf, the utmost frank_ ness; and with the privilege of irank speech I want to say that I believe one of t6e greatest 'weaknesses in otir industry.todll i: the tfndenJy to leave tt. ,"ffi"g lffice ' to wrestle with its problems ind dispose of its sticks as best it can without a-strong, definitely established "rra .orr- trolling policy to guide itl and furt-hermore that too fre- quently.the problems and difficulties of the selling office

3.t:, trot helped toward solution to the extent they mTght be rt the production program of the mill were closely adj-ustecl, g,a,y bLday, _to market conditions and opportunities. Th; West Coast lumber industry has made mirvelous progress in logging and manufacture. Its weak point is in sales and 311!andi;inq, It is on that point of #eakness th;; i-urg; the concentration of thought and effort to carry througtia program of real stabilitv.

It should be understbod that these suggestions, based upon a study of past-conditions, are directe-d-only to volun_ tary ac_tion by the individual lumber manufacturer in apply_ ing to his own business the lessons that may b. dr"*rriio'm the general handicaps and difficulties which have beset this I ndustrvTrade Extension and Merchandising

I want to add a word about trade extension. It has a definite and important place in this program. We can-do much to enlarge the maikets for West Co-ast woods and in_ crease their p.rices thr.ough better recognition of their qu;i_ lrres. 5ut trade extensions will never be truly effective until

(Continued on page 47)

J. R. HANIFY CO.

March 1, 1929 THE CALIFORNIA LUMBER MERCHANT 43
Ia AnSGh. Ofice 522 Ccotrrt Bdldins Douglas Fir Lumber and Shipping Manufacturers-Wholesalerr Rail and Cargo 24 Market Street San Francirco, Calif. Portlend O6oc Americ.n Bank Btdg. Redwood Spruce Meraben California Rcdwood .A,rsociEtion

A Tudor EntrY

The doorway here pictured is from the residence of Mr. and Mrs. Frederick St' Gore, San Francisco. Its heavily moulded panels achieve an impression of sturdy strength-an efiect particularly desirable for this type of enttance. Door and jambs are of Quarter Sawn Jap Oak' Complete millwork conttact by Empire Planing Mill, San Franciscol architecture and consmuction by W' R' Voohries.

March l, 1929 THE CALIFORNIA LUMBER MERCHANT
ARCHITECTVRAL wooo@woRK
Mitluorh Inst;tute of Calitoran.

Y'lS Sash Door and Mill Workers

/lew Yard at Rosemead Weaver Lumber Co. Ltd. New Firm

Walter H'. Buss is opening a new lumber yard at Rosemead, Calif., which he will operate under thi name of the Rosemead Lumber Co. Mr. Buss is the owner and manager of the new yard. He has been connected with the re- tail lumber business in Squthern California for the oast five years, and before coming to California, he was associated with his father who operates the W. J. Buss & Son retail lumber yard at Golden, Indiana.

CONSTRUCTING NEW PLANING MILL

The Bingham-Wenks Company of Fresno are constructing a n_ew p_laning mill to replace the building recently destroyed-by fire. The new plant will be electrically equipped

and will be ready for occupancy in about four months.

A. DOUGLAS RETIRING FROM SAN LEANDRO MILL & LUMBER CO.

T. A. Douglas will retire from the San Leandro Mill & T,umber Co., March lst, and the business will continue under the glanagement of R. W. Shannon. ;

MACHINERY INSTALLED FOR

Maurice Macy is opening a planing the machinery is now being installed in will have the plant ready for operation March.

PLANING MILL mill at Dinuba and the new plant. He around the first of

The Weaver Lumber Company at 164O East Florence Ave., Los Angeles, has recent$ changed hands and is now known as the Weaver Lumber Company, Ltd., with Ollie A. Topham as president and general- manager. Paul Thompson, formerly of E. K. Wood Lumber Company and now associated with Mr. Topham as one of the new owners of the yard, will be in charge there until Mr. Topham closes his business affairs with the Pacific Door & Sash Company, with whom he is now connected.

WEYERHAUSER TIMBER CO. TRUCK ORDER COMPLETED BY MOORE DRY KILN COMPANY

The Moore Dry Kiln Company of North Portland, Oregon and Jacksonville, Florida report that they have recently completed shipment of 8,000 dry kiln trucks to the Weyerhaeuser Timber Company plants at Longview, Washington and Klamath Falls, Oregon. This is the largest truck order ever shipped and went forward to the Weyerhaeuser plants from the North Portland factory of the Moore Dry Kiln Company.

The Weyerhaeuser truck order consisted of 4,000 units or 8,000 trucks. Each unit was composed of two 25', trucks and one 4" I-beam bunk and each truck rvas furnished with two 8" tread diameter cast steel annealed wheels and roller bearings and axles of high carbon content steel.

COOS BAY TUMBER CO.

POSITIVELY THE WORLD'S BEST NARROW BAND SAWS

Any old band raw won't do-that ir, if you want to hold production and kccp down your oporating cortr.

To rccurc rnoot\ fart cutting try STMONDS NARROW BANDS. They are wcar-rcrirting ateel, made juet for SIMONDS-Ibe blader that givc bettcr rervice.

You'll bc plcarcd whcn you ree a Sirnonds operate.

SIMONDS

{Xl Eart Third Strcct 22t Firrt Strcct

Lor Angelcc San Francirco

Manufacturers of Douglas Fir and Port Orfond Cedar Sawmills, Marshfield, Oregon

Distributing Plant Bay Point

Annual Production

200,000,000 Feet

GENERAL SALES OFFICE

Bay Point, Cal.

San Francisco Sales Office 905 Balfour Bldg.

Los Angeles Ofrce, #":#::Bijl

Marbh.1, 1929. THE CALIFORNIA LUMBER MERCHANT
.1 ( a
SAW AND STEEL CO.
"Thc Saw Makerr"

SUOAR PINE

Sugar Pine (Pinus lambertiana) grows chiefy in the Sierra Nevada mountains of California. Small stands are also found in southern Oregon. It is the largest tree form of the genus. It grows, otdinarily, from 150 to 175 feet high and from four to five feet in diamete", though occasional specimens varying from 200 to 300 feet high and from l5 to 20 feet in diameter are seen. According to the figures of the LJ. S. Forest Service, there is a merchantable timber stand in California of 3l,gZ8,OO0 M board feet, and 2,433,L16 M board feet in Oregon.

THE CALIFORNIA LUMBER MERCHANT March l, 1929
-Courtesy California White and Sugar Pine Manufrctuters Assocwton

How Shall We Stabilize The West Coast Lumber Industry

(Continued from page 43)

the present weakness in over producing and in selling West Coast products is overcome.

These two lines of effort should go hand in hand, namely: trade extension to gain new gr,ound for the West Coast lumber industry and a firm selling policy to take advantage of the markets we already have or the nerv markets we are able to enter.

Nor should we overlook the importance of progressive developments in merchandising, such as making American Lumber Standards fully efiective, promoting the marketing of our lumber on quality through such means as grade ancl trade marking, and meeting the consumer on the plane of personal service by the manufacturers to satisfy his p,articular requirements. These all have a place in our program. I am passing them now with scant notice simply to direct our thought today to the more fundamental questions of production and price policies.

The Road to Profit

The practical test of any such proposal as I have outlined is the profit it will earn for the West Coast lumber industry. A fair profit is the underlying essential of all business. It is what makes a business worthwhile,.stable, the support of its communities and payrolls, and capable of efficient service to the public which consumes its products. The West Coast lumber industry must work out of the profitless condition.r in which it has been floundering. The effectiveness of our discussions of business conditions and our cooperative efforts to improve them all boil down to the acid test of giv_ ing this.industry aliving profit. Nor is this a selfish glal. -t air and stable pr-ofits are the corner stones upon which- the future structure of the West Coast lumber bujiness depends in its service to its states, its communities and its labor and in its relationship to economic requirements of the entire country. Industrial reforestation will not be possible with_ out a profit-earning industry.

I have outlined what I believe to be the most direct road to a fair profit in the West Coast lumber business. Amono the many things this industry can and should do to improv? its- position and increase.its service, this problem of estab_ lishing its .position in the lumber m"rGts thr,ough firm price policies and adjustments in production abiolutely comes first.

f am not so foolish -as to, expect that a change of this characte.r cag.bg put through over night. But i ";;_ vrnced that thrs rs the sound and straight road for the west Coast industrf !o take; and that ouipresent general eco- nomic situation is such that we can trivel far 6n tt6,;;l ighJ no-w in 1929, if we determine. to do it. The .;;;ri;;: ity is within our own -grlsp. It is a simple propo^iitio"-ot clean, sound merchandising-through adjristing ti" ;.1;;; and determining_the price of his pioducfs by ihe individuai manufacturer. It is in accord with the dbctrine ,f ;;ii- governryrent in industry _which has been so strongly preach_ ed by _President-Elect Hoover and exemplified- i"'r."""t years by- the attitude qnd policies of tfre Federal Cr;; Commission. I am satisfied it can be done if the W..; Coast lumber manufacturers choose'to do it. Hence, I. pr."p_9r9.as.our._program for 1929 a firm price policy for the individual mill and a control of producti;;; the individual mill to the extent necessary t" -;i";i; it: own price policy.

In "Robbins" Elooring you are assured of the very fineit that has gver been, or ever-will be produc;d. O.-t geographical lo""'tiorr, th; modern machinery in our mill, and lhe type of meri who male our flooring, all go to make this state- menlpopt4.. "Robbins" Maple and Birch Flooring is the best.

SoutLcrn Celifor:nia

!iil5-O Pctrolcum Securiticr Btdr. Lor AngclcrVl/Ertmori 9955

Jrfl[Uommnss]Fuooruusrc

ROBEINS TLOORING

OUR SPECIALTIES

Vcrtical Grain Flooring

Vertical or Mircd Grain Finilh

Vcrtical Grain Stepping

Thick V. G. Clear K. D. Facrory StocL

Vcrtical Grain Shop

AII made from the fined ol OLD GROWTH DOUGLAS FIR

of toft texture, dried in strictly modcrn dry kilnr

lllllr: Rrymond, Werhington

Willapa Lumber Co.

Sales O6ce: Gacco Bldg., portland, Ora

March 1, 1929 THE CALIFORNIA LUMBER MERCHANT 47

Hoo Hoo News

East BaY Hoo Hoo Club

H. Sewell Morton, Hill & Morton, Inc', presidqd-3t lL"

t.;;i;-&;;"t-*..tiits J East Bav-Hoo Hoo Club No' 39' heTd at the Athens Ciitb, Oukl"nd, February 11'

Nine Kittens Initiated at Phoenix Concat

Clyde I. Speer, Zenith Mill & Lumber Co'' was chalrman of the evening.

E"'Corrn-ict, vice-president, and E'-M' Farrell' credit *rn"g.t of the Bank bf Italy, Oakland, were present as guests of the club.

--A.

-"Io;; F. Rirrolta, manager of the trust-depart-"lt"! of .the 'Bank of Italy, Oakland, gave an interesting and lnstructrve talk on "Trusts."

'-"ls-irirg' S;;" Worswick addressed the club on the subiect of "CooPeration."

"*X. "ri.:;eJ;jort".on, Jr', viceger-ent snark of the San Francisco -Bay <i'istrict, invited^ mellbers to b-e- present .at ln.'Ci-r*iid U. tt.ta'at the Old Kentuckv House' Calaveras CountY, March 23.

Amos Besoyan "nl"tt"in.d with a novel sketch' and Nels Quist, Jr. sang two solos.

Larue Woodson, Wtreeler-Osgood Co', won the $25 attendance Prize.

NEVER THOUGHT OF IT

Chief : "Our tribe was told to move up to Montana, and when we got there found no land was left' Secretary: "You should have wired ahead for your reservadon-"

Nine kittens were led through the onion patch and all emereed with their tails properly curled at the concatenaii""-fliia'"i Ftto"ni* , Ari"oia, on Saturday evening.' Febraaw 23. Francis Pool, vicegerent snark ot the dlstrlct' *as in charge of the initiation work.

The meeting was largely attended and nearly seventyn". t"t do*tt To dinner it 6:30 p'm' The affair was held at the Adams Hotel. Following the dinner, the. concatenation was held. Hoo Hoo members from all secttons ot Arrzona were present. Frank Curran and "Friday" Freeland of l-os Angeles, ""a-fi""t F"tt "tta Earl MiCormick of San Diegoi were among the Californians to attend'

Arizona LumbermenlDesi$nate MaY L7 Hoo Hoo DaY

Mav 17. the opening day of the annual convention of the il;;"r;L;b cir"t 3t iti"on^, which will be held at Douglas, Arizona, on May 17,18 and 19, has.been designated as Hoo Hoo Day and a concatehatlon wlll be one or the features oi the day. State Counselor N' H' Huey has invited Robert Whitlock, veteran vicegerent snark ot tne n-f i"to, Texas, District, to officiate -as Junior Hgo II:o.. He has also issued invitations to M. M' Riner, Snark-ot the U"i".i.", and Charles G. Bird, Supreme Custocatian' to

attend.

THE CALIFORNIA LUMBER MERCHANf March 1, 1929
TYood Lumber Go. "GOODS OF THE WOODS" Exclusive Saler Ascntt in Southem Cdifonia for FITITE SHINGLES *" lffiffi'"X* 4701 Santa Fe Ave. tpo Angdee King and Fredcrick Sltr. Oaldand BRAND
Forsyth (Q, Co. WholegaleRetail HARDWOOD LUI{BER Panels -- Veneers Kiln Dried Stocks in Cabinet Woods All Senrice Quality 1855 SA,N BRUNO AVE. San Francitco Atrrater 0151
E. K.

SASH LIFT

"All Weather" Door

SLIOING GLASS 'AsH

SPRIN(' LOCK

The accompanying photographs illustrate the construction and features of the "All Weather" combination sashscreen door for kitchen and porch. The sliding glass sash raises and lowers with ease and is equipped with an equalized balancer which holds the sash in any position desired. Glass, which is set in a heavy steel, ohe unit frame, may be easily replaced. The sash is locked on 'the inside when shut. The door is pleasing in design and durable in construction.

The door is manufactured in the following in stock sizes: 2t6"x6'8t' and 2'8"x6'8". The T. B. Hatton Co., Inc., of Los Angeles, are the national distributors.

STATE ASSOCIATION GETS SIX NE\v MEMBERS

Mrs. J. E. Fraser, secretary of the California Retail Lumbermen's Association, announces the following new members of the association: Dolan Building Materia-is Co., Sacramento; Truckee Warehouse & Lumber Co., Truckee: Qlroy I.umber Co., Gilroy; Redwood Manufacturers' Co., (Retail dept.) Pittsburg; Norton-Phelps Lumber Co., Sanf.a Cruz, and Sun Lumber Co., Oxnard

J. G. McKTNNEY ADDRESSES KrwANrs CLUB

U J. G. McKi'nney, president of the Yost-Linn Lumber & I Finance Co., was the speaker at the Beverly Hills Kiwanis Club on Febraary 7. Mr. McKinney discussed the "building game" in the Los Angeles district and gave an interesting outline of conditions that exist in the industry.

W. T. WHITE ON VACATION

W. T. White of White Brbthers, San Francisco, is spend- ing a vacation at Castle Hot Springs, Arizona. Mr. White spends some time at this resort every year, anil one of the amusements .ivhich he enjoys very much while there is playing golf on the local course, which is somewhat novel, being -entirely a _sand course, calling for a difierent style of play altogether from that required for San Francisco iinks.

ATTENDS CONVENTION AT SALT LAKE

A. C. Horner, San Francisco, Western Division manager for the National Lumber Manufacturers Association. ittended the annual convention of the Western Retail Lumbermen's Association at Salt Lake City on February 14, LS and 16. He talked to the meeting on ti.ade extensio-n work.

THP L. W. BLINN LUMBER COMPANY

Lumbcr Mill Worh

Saeh & Doorr

Nailr

RooEng

Cemcnt

Plarter WaIl Board

Evcr5rthing in the Building Linc

'March \ lng THE CALIFORNIA LUMBER MERCHANT
AEMOVABLE SCAEEN SASH
SASFI ENTEF.IN(, POgKET BET\V€EN FAr\t t3 L3
t_ .I,
General Oficcr 2501 South Alancda St. Lor Angetcr
Di:Hbutlng Yards ud whanee, Fot of McFulud Are., Lc Angelea Huta, \f,/rrntnStoo, cnt.

(The Clearing .Houte) This Column of "Wants" and "Don't Wants" is fon The Fellow Who Wants to BUY The Fellow Who Wants to Sell The Fellow Who Wants to Hire

Ratc: E2.50 per cotutnn inch

WANTS POSITION IN ARIZONA

Retail salesman and successful branch yard manager wants a position with progressive Arizona lumber company. His had broad experience and is a real producer' F.eier salary and percentige basis. Excellent references' Age 35 and in perfict health. Address Box C-239 California Lumber Merchant.

TRUCK FOR SALE

MACK TRUCK EOUIPPED WITH R6LLERS. Address Merchant, 112 Market

2V" TON. SLIGHTLY USED. .CAg, LUMBER BODY AND Box C'246, The California Lumber St., San Francisco.

MANAGER WANTED

WANTS POSITION WITH RETAIL YARD

Three years' mill experience, which includes six months as grad,ei, at ohe of -the large mills -in the Northwest. Waits to make connection wiih retail lumber company in Southern California, Los Angeles district preferred- n years of 'age. Would appreciate an,interview. Address Box C-247, Care California Lumber Merchant.

wANTs PosrrroN tr"ffi#fER oR AssrsrANT

Experienced lumberman wants. posjtion as manag'er or assistint manager of retail yard. Eight years' lumber, building material and general hardware experience. -F'amiliar i'ittt att brancheJof the retail lumber business. Can furnish excellent references' Available at once' Would appreciate an interview. P. B. Lane, 417 East Fourth St', Los Angeles.

AN OPPORTUNITY

6f past experience and any previous success ln thls llne'

Manaser wanted for Retail Yard in City of '10'000' 9ood openinq"for live wire young man, r'vho has ability i9 bltlC iri ttre -buSiness on even basis with competltors. IvIust De ;;J ;;;;; "n a .i ste rl in g c h a ra ct e r' Gi :-" -f : t I -pi',:':",1i'^'

oi tingl", stat6 of health, club affiliations' edu-

Replies strictlv confidential' Ad-

Californii Lumber Merchant'

BILL SAMPSON MAKES ARIZONA LOOP

Bill Sampson, sales manager of the Hipolito Company' Los Angeles, has recently returned from a business trip to Phoenix, Tucson, Nogales, Bisbee and Douglas, Arizona' Bill states that during his visit he was entertained by Hawk Huey, who reallv demonstrated the true Arizona hospitality and drove him around to the various cities in the state' "of to ."ntionlhe excursion trips to Naco and 4g"?. Prieta' i\I;* tf,. ll".o trip was well handled under the direction of d*iffvf"rks and J-ohn Wood of the Bisbee Lumber Com;;"y:'--Bllt "ito ti'i"t a favorable report in regard to the conditions in Atizona.

Toa service tunity. travel, and prefer to work on a commission basis. - Cleveland Publications

salesman who can sell a high grade advertising to retail lumber companies we have a real opporThe man we want must be ambitious, willing to

624 South La Brea Ave., Los Angeles.

HUGH ALDERMAN TRANSFERRED

Hush Alderman, The Pacific Lumber Company, has arrived"in Los Angeles and will be associated with Gus Hoover, the cornpany's Southern California representative. Durins the past few-weeks he has been going over the territorylvith G"otge Melville, who is also associated with Mr. Hooier. Mr. Alderman formerly represented the company in the ValleY tgtttotY:_

IOHN OLSON VISITS SAN FRANCISCO

John- Olson, Los Angeles, District J\{anager.of^the Chas. .ir"o rio""d the middle of ihi month where he visited the n."M.Cor-ici< Lumbei Co., spent a few-days-in San ftT- ln he company's San Francisco office.

ATTENTION, LUMBERMEN !

The office of the California ,Lumber Merchant is constantly receivittg applica' fr;;l;;; u"u -.n and women, desiring work with lumber concernE. Most of these have had previous lumber experience' When you are in need of hgtp of any kind, eitfrer office oT yar{, why not get the i"-fu .if -calling us first and giving u! an opporhrnity_ to be of service to you as *"fi "i to thosJ tr"edir,g emptyment? Thire is no charge with this service' to employer or emPloyee.

THE CALIFORNIA LUMBER MERCHANT March 1, 1929
;;":;;t;iJd
;;il-;;i;;y;;l-*d-
;;;;-b:t48,'Care
The FellOW WhO WantS tO Be Hired

/+obyc,pol

L lumberu t^gaddr, identified by 7

the trad elmarK on the end of the piece, long,6ave been recognized by b,y{det/t assurance of lumber prodoc g&"nni "r a phce in the best (ont6uction. These products ptiagr,K^ximum .orrrt o.tion value. /./ /

LONG.BELL DOORS

Sturdy, well-built doors, made throughout of California Nfhite Pine such are the Long-Bell doors which find favor with builders not ooly because of their construction, but, too, because of their ease offittingand hanging, the fine surface which takes all 6nishes perfecdy, and manyother practical advantages.

TH E

LONG.BELL FRAMES

Long-Bell Frames are made of sofr textured, old growth yellow Douglas Fir, with heartwood pre. dominating, providing a sturdy, durable frame. The machine work is unexcelled. The precision of the workmanship assures faster and fitor€ &ccurlt€ 4ssembly on the iob, aitb tigbt fixing ioints. Long-Bell Frames pledge maximam constrsction valua

LONG.BELL FLOORS

Beauty, minimum of laborin lay. iog and durability are three iiportant qualifications of Lons. Bell trad6.marked oak floorio-c. And, because.of these qualitiis ... cconoml! The fust.time user is alm-ost invariablya repeat.customer, ror expeflence proves tts economy an-d satisfattion. Dealers are finding Lonc-Bell trade. marked flodrins oie of the most steadily profitable items in stock.

LONG.BELL L UMBER COMPANY

R, A. LONG BUILDING KANSAS CITY, MO.

LUMBERMEN SINCE IE?5

Douglas Fir Lumber, Timbers, Door and \?'indow Frames, Trlmpak; \trfestern Hemlock Lumber; I(estern Red Cedar Siding and Shingles; Southern Pine Lumber and Timbers; Southern Hardwood Lumber and Timbers; Oak Flooring, *CELLized Oak Flooring Srips, *CELLized Oak Floor Planks, +CELLized Oak Tloor-Blocks; California White Pine Lumber, Sash and Doors, Box Shooks; Creosoted Southern Pine Lumber, Timbers, Posts, Poles; Ties, Guard-Rail Posts, Piliog.

Guaranteed Screensin other anrd,sHIPOTTIOS/

"Hipolitos of course!" That's your first thought when "guaranteed screens" are mentioned. The Hipolito guar' antee is so unique-has become so famous among lumber merchants and their customers-that the Hipolito name is inseparably linked with the idea of "guaranteed screens."

Must Satisfy the Ultimate User

"Every Hipolito Screen Door and Window Screen is guaranteed to give complete satisfaction to the ultimate user." Straight from the shoulder this guarantee is made -ne g6ined phrases or hidden meanings'

Show your cugtomerg how to use Creo-Dipts on a new home or increase the beauty of an old onet No need to tell you about creo-Dipts-one of the best known lines on the ,n61tss1-6dvertised from coast to coastt As a Hipolito dealer you are in a position to cash in on the powerful advertising behind these famous shingles' Make them ring the cash register for yout

MEMBER
"Lok at the fanous 'cor' ner of strengti' ", sys Little HiD. "Four of 'eE in every Hirclito Scren D@r ild Window Screen."
Hipolito Company Now Distributors
Good News for Your Customers!
of Famous Creo'DiPt Shingles
tlipolito Company 2lst and Alameda Sts. Phone WEstmore 613l Los Angeles, Calif.

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Articles inside

/+obyc,pol

1min
page 51

Hoo Hoo News

5min
pages 48-50

SUOAR PINE

3min
pages 46-47

Y'lS Sash Door and Mill Workers

1min
page 45

How Shall We StabilizeThe West Coast Lumber Industry

3min
page 43

How Shall We Stabilize The West Coast Lumber Industry

4min
pages 40-41

Monolith Makes First Shipments from Lanmie Plant

2min
page 39

How Shalt We Stabilize The West Coast Lumber Industry

10min
pages 36-38

Ben S. Woodhead Appoints Nominating Committee

0
pages 35-36

C. Stowell Smith on Special Statistics Assignment

0
page 35

MY FAVORITE STORIES

1min
page 34

Up and Down the

3min
pages 32-33

Fedeml Official Broadcasts Endorsement of Grade and Trade Marked Lumber

2min
page 31

wltuAtfls & GooPER William Herbert MurPhY

2min
page 30

Coast Counties Lumbermen's Club Meets at Watsonville

5min
pages 28-30

lear with Pioneer!

1min
page 27

Get set for a Big

0
page 26

Pfize Winnin$ Convention Exhibit

2min
page 24

We Have the Doors You Want

0
page 23

Sacramento Valley Lumbermen's Club

3min
pages 22-23

El Rey Roofing Used on Two More New Fire Stations

0
page 21

Retailers Strongly Support N. L. M. A. Trade-Grade Markin$ CamPaign

3min
page 20

HEART ANID SAP tvOOID

1min
page 19

J. E. HIGGINS LUpIBER co.

2min
page 18

Wholesalers' Convention

2min
page 16

FINDLAY MILLAR TIMBER CO.

1min
pages 14-15

Tlte Caldwell €9 Iseminger Company . explatns a surprisiug increase in sales

1min
page 13

Forest Products LabratorY Twenty-Six Great Lumber Comqanies Sign

2min
page 12

DINn*tl*S ucr

0
page 11

National Lumber Manufacturers Association Publishes Lamella Roof Handbook

3min
page 10

BROWN'S SUPERCEDAR CLOSET

1min
page 8

William G. Kerckhoff Announce Consolidation of Lumber and Box Departments

1min
page 8

WIIY OHOOSD TIITS OAR, OBTIIAT?

0
page 7

Random Editorial Ramblings

3min
page 6

(Dn the Brrif.fingffoli.zonoooo

0
page 5

THE CALIFOR}-IIA LUMBERMERCHANT

4min
pages 4-5

ENDURING ,-/-t

0
page 2
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