The California Lumber Merchant - May 1931

Page 37

NO. 2l We also IDcvoted to the welfarc of all branchec of tte Lunbcr Inductry,Mltlr fard rnd Indtvtdual Indcx to Advertiscments, Page 3 oublish at Houston.'I-exas. The Gulf Coast Lunrberuran, Aurerica's foremost retail lumber - rvhich covers the entire Southrvest atitl \'Iiddlervest like thc sunshiue covers California. vol-. 9.

Dealera' Diiplay Rack Showing Stock Widths. Unfinished or Sandblacted.

Dealers' Dirplay Showing Mitered Corner and Mixed Widtha

PAUI BUNYAN'S LOG CABIN SIDING

A Proiluct anil a Sales Campaign

Regietered

A specialty that moves in the dullest seasons in all parts of the country. Everyone is attracted by log cabin architecture. Hitherto restricted by the difficulties and dost of actual log construction, the log cabin is now within the reach of all. A new type of siding, standardized, meets the popular demand. In the cities it is a novelty; at vac,ation points almost a necessity to give the desired rustic effect. PAUL BUNYAN'S LOG CABIN SIDING is applied to

HUNTING and FISHING CAMPS

AUTO CAMPS and SERVICE STATIONS

HOTELS and RESORT BUILDINGS

DEVELOPMENT OFFICES

REFR.ESHMENT STANDS

BILLBOARD DISPLAYS

TRACTION and BUS STATIONS

COUNTRY CLUBS and PARK BUILDINGS

Nails on like siding. Looks like logs. Suitable and economical for large or small buildings. M"rry novel styles of application.

PAUL BUNYAN'S LOG CABIN SIDING made of California White Pine. Run from 2inch stock, accurately milled to l/2'inch thick' ness.

KNOTTY PINE DOORS and PLYWOOD PANELS har' monize in rurtic desigr..

DEALER'S DISPLAYS

Bootrletr and Folders for conaumer distribution.

'Write for the LineuP.

Trade Marls
"Proilucers of Whire Pine f or Ooer HaIf i C"iturg" ThC RED RIVER LUMBER CO MILL, FACTORIES and SALES, WESTWOOD, CALIFORNIA CHICAGO Distributing Yards . MINNEAPOLIS LOS ANGELES . RENO LOS ANGELES BRANCH ?02 East Slauson Avenue - Phone AXridge 9071 FULL STOCKS, FACTORY FACILITIES FOR SPECIAL JOBS SALES OFFICES Monadnock Bldg., 807 Hennepin Ave., 360 N. Michigan Ave, 702 E. Slauron Ave., SArv rnlrrctsi6 MINNEAPoLIS cnlcAco Los ANGELES
May l, 1931 THE CALIFORNIA LUMBER MERCHANT NO\W DISTBIBT]TING ATLAS BOARD BISON BOARD ATLAS TILE BOARD Quality Products - Reasonably Priced E.J.StanToNandSo\I Pioneery:yYard Hardwoods - Trim - Flooring - California Sugar and White Pine - Plywood . Veneers 2050 East 38th Street Phone AXridge 92{f OUR ADVERTISERS *Advertisement appears in alternate issues, Arkansas Oak Flooring Co. Associated Lumber Mutuds :t Baxter & Co., J. H. * Blinn, L. W., Lumber Co. 26 Bookstaver-Burns Lumber Co. :r' Booth-Kelly Lurnber Co. ... .... 22 Brown, Geo. C., Co. ... 16 California Panel & Veneer Co. * California Redwood Association * Celotex Company, The . {' Central Coke & Coal Co. *' Chamberlin & Co.. W. R. ..... 16 Cooper Lumber Co., W. E. .. 14 Creo-Dipt Company, Inc. * Dallas Machine & Locomotive Works.. * Dolbeer & Carson Lbr. Co. :F Douglas Fir Plywood Manufacturers.. . 15 El Rey Products Company 13 Flintkote Company, The :t Fordyce Lumber Co., The * Fordyce-Crossett Sales Co. 7 Hamioond Lumber Co. ... ..... 23 Hanify Co, J. R .... ......... 35 Higgins, J. E., Lumber Co. . + HiIl & Morton, Inc. * Hipolito Co. ......O.B.C. Hogan, T, P., Co. .. 35 Holmes-Eureka Lumbcr Co. Hoover. A. L. . 32 Humboldt Redwood Co, * Koehl & Son, Inc., Jno. W. Koll, Harvey W. .., Laughlin, C. J. 36 Lawrence-Phillips Lbr. Co. * Long-Bell Lumber Sales Corporation.I.B.C. Lumbermen's Service Association ,.. 25 McCloud River Lumber Co. . 9 McCormick, Chas. R., Lbr. Co. McKay & Co. ... 35 Moore Dry Kiln Co. l0 National Lumber Manufacturers Ass'n... 29 Nicolai Door Sales Co. 30 Oregon-Washington Plywood Co. 22 Pacific Lumber Co., The Pioneer Paper Co. .... .20-21 Porter, A. L. . .... ... 37 Red River Lumber Co. ....I.F.C. Reynier Lumber Co. ... 35 Reitz, E. L., Co. 1.. .. 36 Sampson Company * Santa Fe Lumber Co. 5 Schumacher Wall Board Corp. .....O.F.C. Seattle Boiler Works .. * Shaw Bertram Lumber Co. ............ 33 Simonds Saw & Steel Co. + Sisalkraft Co., The ...... 3l Slade, S. 8., Lumber Co. ... 12 Southern Oak Flooring Industries 11 Stanton & Son, E. J. 3 Strable Hardwood Co. ... 23 Sudden & Christenson 34 Thackaberry, N. M. .... 37 Union Lumber Co. . 33 '\Meaver-Henry Corporation 27 Werdtins-Nathan Co. ... ;. ... 30 'Western Hardwood Lumber Co. ... A Western Sash & Door Co. 3:t Weyerhaeuser Sales Company * White Bros. t Wood Lumber Co, E. f. . .....A 29 :&

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,futtdttu

LOS ANGELES, CAL., MAY I, I93I

How Lumber Looks

Douglas Fir-A total of 340 mills reporting to the Vest Coast Lumberments Association for the week ended April 18 operated at 45.67 pet cent of capacity, as compared to 44.48 pet cent of capacity for the pteceding week and 69.3O per cent of capacity during the same week last year.

Current new business reported by 221 identical mills for the week ended April 18 was 0.11 per cent over production and chipments were 0.68 per cent over the output. During the past 20 weeks orders for t{rese mills have averaged 12.86 per cent over production Inventories are now lowet than at this time last year, according to the Association.

Production, orders and shipments at 221 mills for the week i'trded April 18 were reported in board feet as follows: Production 118,154,886 feet; Shipments L18,963,32, feet; Orders 1181282,732 feet.

Details of orders and shipments as reported by these 221 mills follows: Orders-Rail 3914681311 feet; Domestic Catgo 46e708,617 feet; Export 23,637,826 feet; Local 8,467,978 feet Shipments-Rail 41,861,565 f.eet; Domestic Cargo 4017651085 feet; Export 27,868,695 feet; Local 8,467,978 f.eet.

San Francisco Bay District wholesalers report that cargo prices are better, low grade items are very closely picked up, and lath is firming up. They state that there is more inquiry for special items, particularly cutting. The Southern California market shows very little change and the demand is slow; prices remain about the same, excepting lath, which is reported scarce with an increase in price. Unsold stocks on the public docks

A. C. PENBERTHY ON NORTHWEST TRIP

A. C. Penberthy, I-os Angeles, is in the Northwest calling on his mill connections at Tacoma, Wash. Mr. Penberthy represents the Defiance Lumber Co., Clear Fir Lumber Co., Tacoma Harbor Lumber Co., Gange Lumber Co., and the Mountain Lumber Co. in the Southern California territory.

W. A. STIPPICH VISITS PACIFIC COAST

W.A. Stippich, Stippich Lumber Company, Wichita, Kansas, has just completed a three weeks' business trip to the Pacific Coast where he visited Vancouver, B. C., Seattle, Portland, San Francisco, Los Angeles and other lumber manufacturing points. The Stippich Lumber Company are well known Middle West wholesalers covering the Kansas, Oklahoma and Texas Panhandle territories.

at San Pedro totaled 5p38,000 feet on Aptil 23; incotning Fir cargo amivals at this port for the week ended April 18 totaled 11r6O1r(X)0 feet. 40 vessels in the California lumber setvice are laid up. The Fir rail market shows very liale change.

Redwood prices are firm. The Redwood mills are operating at about 5Wo oL capacity and mill inventories are normal. California Vhite and Sugar Pine sales are well in advance of production. Prices are firm and stocks at the mills are well balanced. A good demand for White Fir dimension is reported in some sections'

Lumber production at 759 leading hardwood and softwood mills for tfie week ended April 18 totaled 226,489,000 feet as indicated in reports to the National Lumber Manufacturers Association.

The cument relationship of shipments and orders for the first 15 weeks of. t931, as reported by the regional associations to the National Lumber Manufacturers Association, follows:

V'est Coast Lumbermen's Association-Production lr5t7rr47 M feet; Shipments 1,606605 M feet; Orders 1,736,624 M feet.

Vestern Pine Manufacturers Association-Production 333r521 M feet; Shipments 414,582 M feet; Orders 394,012 M feet.

Southern Pine Association-Production 5691210 M feet; Shipments 615,426 M f.eet; Orders 621,579 M feet.

Total Hardwoods-Production t36,538 M feet; Shipments ,54,768 M feet; Orders 367,928 M feet.

E. A. HORR RETURNS FROM EASTERN BUSINESS TRIP

E. A. Horr, Klamath Falls, Ore., sales manager of the Shaw Bertram I-umlrer Co., has returned from a business trip in the east where he called on the company's representatives and the lumber trade. He visited New York. Chicago, Philadelphia, Boston, Pittsburgh, Chicago, and other lumber consuming points in the east and Southwestern states.

RAY SHANNON SPENDS TWO WEEKS AT HOME OFFICE

Ray Shannon, who is in charge of the lJnion Lumber Company's rail sales at Fort Bragg, is spending two weeks at the home office in San Francisco, handling the work of Sherman Bishop, who is absent on his honeymoon.

THE CALIFORNIA LUMBbR MERCHANT Meiy l, ,1931 ;
i '.
J. E" MARTIN
Manetbg Edtr
: Com Ncthan CrllL ! ; ird Prclfic Nctlwert
lnccpaatcd udcr thc l,awr o[ Cdifmla J. C. Dlonnc, Prer. ard fnia; J. E. Msdn' Vie-Pe; A C. Merrym, Jr., Scy. RrbHA.d tha tet ud l5th oI ach mth at 3lt-l9-ll Cotnl Buildlng, lOt Wst Sixth Slr€ct, Lor An3elec, CaL, Telephore, VAndlke 4565 EDbr€d !! Scod-du Dltter Sept€Dbcr 25, 1922, at tL Pctoffle at Lo Argclc+ ud; Act d Mrr.D 3, 1879. San Francirco OEco tlt sDta Marin Blds. Uz Mlrkrt Sb6t Telcphoc EXbnook 2taE ,! I Southcrn Oficc 2nd Natiml B&k Blds. Hurtm, Tm
**rF*****
* * i< ,r. :F *

THE INCOMPARABLE BUILDING MATERIAL

LONG.BODIED, SOFT FIBRED, OLD GROWTH DOUGLAS FIR, SCIEN. TIFICALLY A ND PRACTICALLY DRIED AND SEASONED, IS THE OUTSTANDING QUALITY BUILD. ING MATERIAL FOR ALL WOODEN CONSTRUCTION. OUR VERNONIA PRODUCT IS INCOMPARABLE.

lncorporated Feb. 14, 1908

A. J. ttGuEtt Russellts Outfit

Exclurivc Rail Rcprocatativcr in Glifornie ud Arizonr for

Central Coal & C-oke C-o.

Oregon-American Lumber Co., Vernonia, Ore.

Creo-Dipt Company, Inc.

North Tonawanda, N. Y.

So. Crlif. OFcc

LOS ANGELES

E09 Pafic Electric Bldg.

Bnrce L Budingame

Phoe TUsLa 2tll

Goncrel OEco

SAN FRANCISCO

St. Clair Bldg.

16 €aliforuia St

May 1, 1931 THE CALIFORNIA LUMBER MERCHANT
rlr-)
SIilTA FE LUTBER GO.

Vagabond Editorials

..THE SUN IS GOING TO SHINE AGAIN; BUSINESS IS GOING TO BOOM; THE HELL OF TODAY WILL BE REPLACED BY THE HEAVEN OF TOMORROW; FINANCES-THE LIFE BLOOD OF INDUSTRY_WILL LEAP ONCE MORE THROUGH THE VEINS OF TRADE; INDUSTRY AND ENTERPRISE WILL BASK IN THE SUNLIGHT OF RENEWED PROSPERITY: AND THE DARK NIGHT OF INDUSTRIAL DEPRESSION WILLBE RE. PLACED BY THE WELCOME DAWN OF NORMALCY, ENHANCED AN HUNDRED FOLD BY THE DAMMED-UP AND REPRESSED HUMAN NEEDS OF THE PAST EIGHTEEN MONTHS. NO EARTHLY DOUBT ABOUT IT !''

*{<{<

The above is from a recent issue of "Vagabond Editorials." A good friend wrote suggesting that I run it again at the head of this column because he thought there were worlds of business men who need to have that thought driven home to them as often as possible.

***

This friend evidently believes in the philosophy of the colored preacher who was asked the secret of his amazing infuence with and upon the member5 of his flock, and who replied: "Fust, Ah tells 'em what Ah's goin' to tell 'em; then Ah tells 'em: an' then Ah tells 'em what Ah has done tolt tem."

I don't know. t'.r" U"lr, ,""", fhe same things over and over again hundreds upon hundreds of times in these columns, down through the years. And I frequently feel like the old story of the nigger who got the job working in the lighthouse on San Francisco Bay, and who declared that he had "de mos' useless job on yearth." Asked why he thought so, he replied: "Well, wherr de sto'm comes up, an' de fog comes rollin' in, Ah rings de lighthouse bell, an' Ah blows de lighthouse whistle, an'de lighthouse light jes' shines an' shines; but it doan do no good; de doggone fog hit jes' keeps rollin' in-jes' de same."

The President of tt " sl.r.l"rl "rr," Association told his members the other day in convention assembled that they should each of them individually adjust their production to fit the demand; and contribute toward an advertising campaign to keep their product before the public. Wise advice, good at all times, and under all conditions, but particutadty valuable now. As a matter of fact, there are just four fundamentals for the industry to follow:

First-adjust production tofit demand; second-don't sell for less than a reasonable price; third-create and discover new and interesting ways for using your product; fourth-tell the world about it. In only four of these four fundamentals bas the manu{acturing industry been lax in the past. They poured their lumber on the world whether the world wanted it or not; they took whatever price they could get regardless of its relationship or lack thereof to the value of the material; they did little or nothing to keep up with the public demand for change; their efforts to tell the world were languid, indirect, and largely impractical.

Naturally, when an in<iustry fails to measure up to its fundamentals, that industry suffers. And this industry has suffered. But we are coming again to times when the world will move, the business pulse will bound, and the great god Prosperity will again flaunt his perrnons in the sky. The past we cannot recall. But the future is ours.

After this long Gethsemane of pain through which we have passed and are passing, is it an iridescent dream to believe that the inertia by which this industry has beetr cribbed, chained, and confined, will be supplanted by an energized and coordinated intelligence that will at last bring that level of prosperity for which we have so long been hoping?

The other day I had a visit with a group of men representing a number of steel concerns. They were a keen, alert, attractive bunch. They talked building things. I asked them the direct question;-('\i!/hsn it comes to a big building job, how do you folks go about it?" And one of them replied without hesitation or camouflage:-"The first thing we all do is to see that the job goes for. STEEL; the question of which firm gets the order is of secondary importance." They were talking particulafly o'f sash, frames, trim, doors, etc. *{c{<

A famous economist of more than a generation ago wrote the following. See if you think time has proven or blasted his opinions: "There never was, there never can be in this world, such a thing as over pfoduction. As the production power of labor increases, the standard of living advances. When there is enough of necessities, the surplus energies of the nation turn to the production of luxuries, which in turn become necessities-mankind ever rising higher above the habits and conditions of the brute."

(Continued on Page 8)

THE CALIFORNIA LUMBER MERCHANT May l, 1931
*tt
***
{.**
May 1, 1931 THE CALIFORNIA LUMBER MERCTIANT

Vagabond Editorials

(Continued from Page 6)

Heard a good advertising story the other day. A man bought a new car. Paid cash for it. Then the car turned out to be a lemon o{ the rankest order. The dealer, having all of his money for the purchase price, wasn't much intefested in the trouble the new car owner was having. Finally he flatly refused to do anything more about the troublesome auto. Whereupon the owner decided that the time had come to pull the lynch-pin out of the auto man's cosmos. So he had a big yellow lemon painted on the side of the car so everyone would stare at'it, and likewise the words, "Don't buy a until you see me and ride in this one." THAT ad got results. Even the factory sent a man direct to offer him a new car.

*4<*

Many years ago when the famous agnostic, Col. Robert fngersoll, was lecturing one pight, reflecting caustically upon things as they are, a man rose from the audience and asked what he would suggest in the line of reform if the Lord should deputize him to remodel and improve the world. Ingersoll replied that the first thing he would do would be to make health conlagio,us, instead of disease. I can remember reading about that reply years ago, and thinking how surprised the eloquent Colonel would have bem had some wise man told him that health IS contagious. ***

I picked up a newspaper the other day and read the state-

WALTER C. BALL RETURNS FROM LOS ANGELES TRIP

Walter C. Ball, sales manager of the J. R. Hanify Co., San Francisco, has returned from a short business trip to Los Angeles where he spent a few days, together with Wendell M. Brown, the company's Southern California representative, calling on the trade in the Los Angeles territory.

ment of some eminent scientist who makes the flat declaration that he has discovered that health IS contagious, as a matter of scientific fact. Which immediately reminded me of Ingersoll's answer. Of course health is contagious ! So are all good things. Joy, happiness, enthusiasm, etc., are more contagious than the Bubonic Plague, and always have been. Our tr.ouble is that our fundamental impressions have come down to us from the by-gone days and ages of barbarism, of brutality, of ignorance, of superstition, of fear-fear-fear of everything; from ages when fear was everywhere like Serbonian fogs, and joy and happiness played but minor parts in the drama of human existence. ***

Mankind has always given more power to fear and all the other negatives that throng the world, than he has to the positive an.d real. Read Lewis Browne's "This Believing World," a marvelously written book. And, as he traces the progress of man from the beginning until now, he terminates his story of each phase of human life with these words:-"FOR THEY WERE AFRAID-AFRAID." :1.**

And Mr. Browne could well have brought his book up to include these present times, and this financial and industrial cloud through which we are passing. And he might well and truthfully have written: "And in 1930 man entered upon a period of world-wide depression and he stayed therein for a long, long time, FOR HE WAS AFRAIDAFRAID.''

F. P. BARRETT A SOUTHERN CALIFORNIA VISITOR

Forrest P. Barrett, Portland, Ore., sales engineer of the Fir-Tex Co., is in Los Angeles lvhere he is conferring with Tom Dant, president of Fix-Tex of Southern California, and contacting the architects, lumber and building material dealers. He lvill spend about a month in the Southern Califo4nia territoly.

THE CALIFORNIA LUMBER MERCHANT May 1, 1931
-- /--\ " \(ze:fe br i-d =1r ,l (./ '/ a774 Readrr to flll vour order fiom either Sidein ur order roA'KLn xto .:_ :.5oO lliet'- g.1'=.. ," Te lepho-nl,:{iidov5j 16@ s.d 1-/ thd J iuy" SANFRANCISCO \ F.^,r rD' t. \)'{ te Bnrthers ,a'i''/' l/ApDwooD HEADQUAP.EPS Since /'a'7'2 LUMBER, FORETGNANDDOMESTTC FOR EVERY DEMAND \,

ttPine Homes and Pine Interiorstt

-3a 3ugfrg4gic account of the use of pine in American homes. Contains many valuable suggestions, and exclusive. photographs of choice -pine rooms, enrrances, sralrcases, book nooks, Send One Dollar f or this beautiful book to nearest oftce.

THE MCCLOUD RIVER LUMBER THE SHEVLIN-HIXON CO.,

SHEVLIN PINE

PRODUCTS ARE DEPENDABLE

THE SHEVLIN STANDARD OF QUALITY . . . MANY YEARS OF EXPERIENCE . . . AN ENVIABLE REPUTATION FOR SERVICE. THE SUM OF THESE IMPORTANT FACTORS IS YOUR SAFEGUARD.

SPECIFY SHEVLIN PINE PRODUCTS

Shevlin California White Pine and Sugar Pine from N4cCloud. Shevlin Pondosa Pine from Bend. All trade and grade marked.

ttl-og Cabins LJp-to-Datett

The complete story of Shevlin Log Siding is told in this 16 page, 8t'z by ll inch 166!ls1-31si3gtively printed with 36 interesting photographs showing both interior and exterior views of cabins and many other types of buildings built with Log Siding.

SEND NOW FOR YOUR FREE COPY.

CO., McCLOUD, CALIF. BEND, OREGON

WESTERN SALES OFFICE: 1030 Monadnock Bldg, San Francisco, Calif.

\X/. G. Kahman, Sales Mgr. \[/. H. Nigh, Asst. Sales Mgr.

SOUTHERN CALIF. A;JD ARIZONA: L. S. Turnbull,327 Penoleum Securities Bldg., Los Angeles, Calif.

TH(AS REPRESENTATTVES :

R. C. Callaway

506 First National Bank Bldg., Fort Worth,'Texas

Continental Importing and Exporting Co. (El Paso and Vicinity) Mills Bldg.' El Paso, Texas

PT.BASE SBI{D YOUn TNQUTRIES TO NEAREST OFFTCE

May I, l93l THE CALIFORNIA LUMBER MERCHANT
.{ 4
t

Fourteenth Annual Convention

Lumbermen's Club of Arizona

Phoenix, Arizona

|May 15, 16, 17, 1931, F{otel Adams

Friday, May 15th

8:30 A.M. to lO:30 A.M.-Registration of . guests at Club Headquarters, Lobby.

10:30A.M.-General meeting for both members and guests.

Welcome address by Mayor.

Address by A. C. Horner. West Coast manager, National Lumber Manufacturers Association.

Music and Entertainment.

1l:00A.M.-The ladies are invited for an auto trip the Arizona Biltmore Hotel grounds cadia, ending with luncheon at the Tardy residence in Arcadia Vista.

members and Hotel Adams through and ArJ. w.

2:30 P.M.-Closed meeting for members only.

Report of the President. Report of Secretary-Manager. Election of Officers. General business discussion.

4 :3O P.M.-Hoo-Hoo Concatenation.

7:30P.M.-Banquet for Hoo-Hoo members and guests, followed by dancing in main dining room.

Saturday, May 16th

l0:30 A.M.-General meeting for both members and guests.

Address by Jack Dionne, Publisher, The California Lumber Merchant.

Music and Entertainment.

12:30 P.M.-Luncheon for ladies at Phoenix Country Club.

2:30 P.M.-General meeting for both members and guests.

Address by Otto Hartwig, Trade Extension

SALT LAKE LUMBERMAN VISITS

SAN FRANCISCO

Department of the West Coast Lumbermen's Association.

Special Entertainment.

8:00 P.M.-Dinner dance in main dining room. All are invited.

Sunday, May lTth

Golf tournament at Phoenix Country Club with suitable prizes.

A1l meetings, not otherwise designated, will be held in the North Parlor, Hotel Adams.

Many prominent speakers will appear on the program whose names have not been mentioned. Also, a great deal in the way of spe,cial entertainment will be provided. Do not miss any part of the program.

CLUB OFFICERS: President. Ioe W. Tardy. Vice-President. \V. F. Edens, Cottonwood-;

Phoenix; SecretaryManager, E. H. Wheat.

CLUB DIRECTORS: Irving Jennings, Douglas; L. A. Mulcahy, Tucson; Frank

H. DeMund, Yuma; J. Tutt, Jerome; John C.

PROGRAM AND ENTERTAINMENT COMMITTEE: Averu Corpstein, J. J. Halloran; J. G. O'Malley, J. R. Halstead; M. H. McCalla.

LADIES' ENTERTAINMENT COMMITTEE: Will include the wives of all retail material dealers of Phoenix.

DIAMOND MATCH COMPANY'S STORE BURNS

Ray H. pany, Salt

Felt, vice president of the Chapin Cedar ComLake City, was a recent visitor to San Francisco.

Mr. Felt is

and is now a former Vicegerent Snark of the Utah district, State Counselor for Utah.

F. S. FISH VISITS LOS

F. S. Fish, Dwight Lumber Co., recent Los Angeles visitor where he ing on the lumber trade.

ANGELES

San Francisco, was a spent a few days call-

Fire of undetermined origin destroyed The Diamond Match Company's general store at Stirling City, with a loss of $35,000 in stock, April 20. The fire wiped out practically the entire business district of the town, and fourteen residences of employes of the company were also burned. Tlhe sawmill and yards of the company were saved by a shift in the wind. The blaze was finally brought under ,control by 350 fire-fighters, whose strenuous efforts prevented the fire from spreading to the timber.

l THE CALIFORNIA LUMBER MERCHANT May I, l93l
Program
J. W. Tardy P r e sid ent, Lumb e r menj s Club ol Arizono
Effi_
Itts IIIORTH a Prernlun price-becauee lt wtll SELL better! Lumber
Reversible Cross Circulation Kilns is invariably so uniform in moisture contenr
free
and
that the premium
asked are more than justified. Dloore IDry Klln Gonpany World's
and
North Portland, Ore. Jacksonville, Florida
dried in Moore's
and
from cupping, checking
warping
prices often
Largest Manufacturers of Dry Kilns
Equipment

BUSINESS rs on rh: uP

SOFI oAK FLOORING with

BE C AUS E

Southern Oak Flooring Industries is demon' strating that modern Radio and NewsPaper advertising,supported by intelligent Research, Architectural Counsel, Home Builders' Service and Sales Aids for Dealers, are putting SOFI products into active use in remodeling-in new homes-in schools, colleges, and public buildings-in industrial plants, etc., wherever Hardwood Floors are used.

SOFI ON THE AIR

Symbol of busy days now and coming-the SOFI Trade Mark

THE CALIFORNIA LUMBER MERCHANT
aaa
Bosrou, Ilrss., Srerrot WNAC, Wednesdays 7:15 P. M. Scurrrcr,rpv, N. Y., Surrou WGY, Wednesdoy 7:45 P. M. PnovroeNce, R. f., Srmror WEAN, Tuesdays 8:45 P, M. Csrcaco, Trr., Surrox KYW-, Tuesday 8:45 P. M. Drrres, Texes, Srarror WFAA, Thursd.ags L0:15 P. M. Los Axoerrs, Curr., Srlrrox KFWB, Tuesdoys 8:15 P. M. Porrrrro, Orrcor, Sr,rrror KEX, Wednesdoys 8:3O P, M.
OUTHER.N
lumber
believes in
U. S. A. NDUSTRIES ARKANSAS Dierks Lumbcr & Coal Co. Kanror City, Mo. Mcmphis Hrrdwood FloorinE Co. Mrnphk, Tcnn. Tcxas Oak Flooring Co. Dollc;, Tscr ARD\(/OODS O^* F"oRrNG I lWrtt" 7or your @W o! SOFI SaIs Poin*. It's packeil I"U oI nan business-gefrtng id@sl BOYIE BUIt DING, TITTLE ROCK, COMPR'S'NG E. L. Bruce Company Crossctt Lumber Company Menphir, Tenn, Crorsett, Ark. Kcllogg Lumber Company Long-Bcll Lumbcr Salcs CorP. Monroe, Lc. Konror Citv, Mo. Perfcction Oak Floodng Co. Southcrn Pine Lumbcr Co. Shrcepon, Lo. Tercrkqno, Tuar ART OF AMERICA'S H Arlccnsas Ook Flooring Company Pine Bluf, A*. Fordycc Lumbcr Company Fodycr, Arl. Nashvillc Hardwood Flooring Co. Nqrhvllle, Tenn. IN THE HE
craftsman shows the way to better business for every
dealer who
the

Keep That Boy In You Alive

Keep that boy in you alive.

THAT'S your big job. THAT'S the foundation of all your jobs.

DON'T leave it to chance. DON'T take it for grranted he will always be alive, everr if you neglect him.

He WON'T.

You have got to make him yo'r.rr PRINCIPAL BUSINESS.

Keep that boy-with his animation, his enthusiasm, his optimism; with his sweet temper and his cheerful grin and his love of fun;-I say KEEP HIM ALIVE.

For, if he ever dies, you're D-E-A-D dead, and don't you doubt it. They may postpone the burial for a while, but when he goes, all that's best in you-all that's worth while in you-is GONE.

Youth isn't a matter of years-it's a STATE OF MIND.

It's not a matte,r of ripe cheeks and supple knees-it's a freshness frorn the deep springs o{ life.

Worry, doubt, self-distrust, fear, despair, these are the things that kill that boy in you.

Friendliness, tolerance, fellowship, interest in others, a determination to be joyful regardless of immediate affairs and events-THESE are the things that keep him alive.

Keep your chin up-your grin working-your smile ready-your kindest words well exercised.

THAT will keep him alive.

Make this boy part of your daily program of THINKING.

Study how you may keep him UP and GRINNING. HE-this boy inside of you-HE'LL keep you young. When you forget HIM-you grow old.

You keep HIM alive, and HE'LL keep yo,u alive; he'll keep you youthful, and useful, and loveable-regardless of the year count.

Semake it your every day business, your never-ending and del,iberate effont-to KEEP THAT BOY IN YOU ALIVE!

(This is the text of a short talk the writer has been making for years. Many requests for its publication have been received. Here 'tis.)

New Firm Succeeds Minton Big Concat to be Held ^t Company at Palo Alto

The Minton Company, Mountain View, Calif., announces that it tis selling its lumber, mill, building material and plumbing business to the Builders' Service Company, a new corporation just formed. Earl D. Minton, president and manager of the Minton Company, will go into the construction business exclusively and will move his offices and headquarters to Palo Alto with a branch office in San fose.

Alfied Olson, J. E. Carter, J. L. McPheeters and August Landen, formerly directors of the Minton Company, have resigned and rvill be directors in the new concern, the Builders' Service Company. H.A. Hoyt and William Schwartz 'ivill join the I\Iinton Constrnction Company in Palo Alto.

M. E. Joslin, who has been connectecl rvitl-r the Woodhead Lumber Company in Los Angeles, has been elected manager of the Builders' Service Company.

T.r Livermore June 8

Bert E. Bryan, Vicegerent Snark of the Golden Gattj District, announces that a Concatenation rvill be held at Livermore on the evening of Jrrne 8, rr'hicl-r rvill be the biggest FIoo Hoo gathering of the 1-ear. Promises of support for this Concat have l>een receivecl from Geo. W. Robinson, Vicegerent Snark of Stockton District, and Fred Boes, Vicegerent Snark of l\{onterey District. Attendance is expected to be large from these districts, and from San Francisco, East Bay, San Jose and Peninsula.

Mr. l3ryan says that the Concat .lvill have an unusual setting. Proceedings will start rvith a dinner, followed bv 1-righ ciass entertainment, ancl a number of nelv and diffeient ideas will be featured at the concat itself. The Nine rvill be made upof representatir-es from the several clistricts.

S. E. SLADE LUMBER CO.

ESTABLISHED 1885

lTholesale Cargo Shippers of Douglas Fir and Spruce Lumber

Representing in Calif ornia

THE E. C. MILLER CEDAR LUMBER CO.

V/ITH MILLS AT ABERDEEN, WASHINGTON

OF MILLER SHTN GLES AND MILLER CEDAR LUMBER

l2 THE CALIFORNIA LUMBER MERCHANT
SAN FRANCISCO NEWHALL BLDG. DAvenport UlO ABERDEEN. WASH, LOS ANGELES PETROLEUM SECURITIES BLDG. WEstmore 52E8
MAIUUFACTURERS

MANY REASONS TO iustif y their choice

Webuild into or, REy RooFrNG every character which perfect roofing should possess. Embodied in the finestbasicmaterials obtainable, EL REy provides in color, design and textureroofing of perfect line and balance, to blend rvith rare harmony with architectural detail. Truly, they lend distinction to any home or building-and of course, long life and dependability.

Equally important as the worth of nr- ney RooFING, is the fact that in describing our products we do not use partial truths or half-right facts. As a result, the nl nry trade-mark is rightfully regarded as a symbol of uncompromising high quality and unusual valueand we intend it shall so remain.

Consider us, at your disposal, for consultation, authoritative estimates and unbiased roofing advice.

May l, 1931 THE CALIFORNIA LUMBER MERCHANT
EL REY PRODUCTS COMPANY 1633 North San Pablo St., Loe Angeles, Calif. SEATTLE - SAN FRANCISCO PORTLAND

Home Improvement Campaign Relieves Unemployment

"Buffalo's campaign to relieve unemployment through home improvement ii attracting nationwide attention. This plan is one of the most intelliglnt and practical developed io far to capitalize on the tremendous publicity which has been given io modernizing and the work of Colonel Wood's Unemployment Commission encouraging it", says a recen_t

the Creo-Dipt Compiny. Inc., oJ North bulletin issued by the Company. ot Tonawanda, N. Y., and sent to all their branch offices and Tonawanda. N. salesmen.

been donated by local radio stations, and copy has been donated by a nationally known advertising agency.

How Advertising Is Followed UP

The bulletin is accompanied by samples of the advertising used in the Buffalo campaign, made that the salesmen may be able civic organizations throughout their a similar program.

A skeleton outline of the program stantially as follows:

and the suggestion ts to interest dealers and territory to work out

given which is sub-

The Mayor's Committee on Unemployment has made the campaign a civic, non-partisan enterprise. It obtains support from clergymen of all creeds and representatives of all parties.

The Greater Buffalo Advertising Club was appointed by the Mayor's committee to direct the campaign, give it proper publicity and supervise organization.

Publicity is paid for by contributions from building material, decorating, painting, plumbing and electrical dealers and manufacturiri in Buffalo and vicinity. These firms also do follow-up sales work.

How "Modernize Now" Is Advertised

The main point emphasized in all copy is "do the. work s6'p'-11'5 a Civic dutt". The object of the drive is immediate relief and to convince the public that it is the patriotic duty of every financially able citizen to give his support. The following media are used: newspapers, street cai and bus cards, radio and billboards. Newspapers haVe been generous rvith editorial publicity, time on the air has

JACK THOMAS VISITS LOS ANGELES

Jack Thomas, Coos Bay Lumber Co., San Francisco, was a recent Los Angeles visitor where he spent a few days on business.

1. Solicitation by citizens. The Advertising Club divides the city into se'ctions, lvith a "captain" in each section who calls on everyone in his neighborhood. The captain reviews the objbct of the modernizing campaign, stresses the point that home improvement increases the capital wealth of the community and that work done now helps relieve distress and hasten the return of prosperity. He asks the home owner to sign a pledge promising to do some work around his home immediately. When he signs the pledge the homeorvner hangs a sticker in his window which says: "This household is cooperating with the Greater Advertising Club Home fmprovement Campaign."

The pledges are not given to dealers for follow-up, as this would lead to a great deal of fruitless competition, but are filed at the Advertising Club headquarters, where everyone wishing to consult them may do so.

The pledges and window cards put homeowners under moral obligation to do work as promised.

rhe Adverti.i,s 3r",fr1l;tt#;Yl-s with each group of dealers outlining the campaign and stressing the importance of follow-up. They repeated the old story-advertising without sales effort is fruitless.

Dealers may use many methods of follow-up, such as telephone calls, personal solicitation, letters offering special prices and terms in .cooperation rvith Buffalo Home Improvement Campaign. All sales talks and letters stress that the drive is a civic enterprise that dealer and homeowner must cooperate in for the good of the community.

Dealers or civic organizations wishing further information on this campaign can obtain it by writing to Charles P. Penney, care Penney & Penney, Ellicott Square, Buffalo, N. Y.

RETURNS FROM TBIP TO ARIZONA AND TEXAS

Bob Osgood, Wheeler, Osgood Co., Los Angeles, has returned from a business trip to Arizona and El Paso, Texas, where he called on the trade.

SUGAR PINE WHITE PINE WHITE CEDAR SPRUCE

THE CALIFORNIA LUMBER MERCHANT May 1, 1931
PANELS
COACH wzooos \1. ^g,g,gPER t tlMBt[gP . F LO"O fl|fii.., X" t Y TIMBEE InrAnaeles . WE. 5l3l I hY V t\l t! \;t -v^

Now nationally advertised ! Real Lumber-

4-ft. wide and 8-ft. long, that will not shrinlt or split or swell

Douglae Fir Plywood advertieing ia under way! Fullpage ads are appearing in a big liet of the nation'g f orernoet consumer and builder publicatione, telling the amazing Btory of lumber unwound from treee. Theee ade will keep right on appearing month after month throughout l93landl932-a tremendoueo suetained ealee campaign direcfed alyour customere to help you buildup new profitable plywoodvolume.

A Lumber You're Proud to Sell

Douglae Fir Plywood is an inexpensive building material good for hundrede of usea.

It has all the good qualities of lumber-becauee it ir lumber and not a pulp or compoeition board. It has all the eize, Iighr-weight and labor-eaving advantages of wallboail. Yet it ttructurally atronger than any other lutnbet or pallboard. And it wontt split, craek, or eplinter. ft won't twist, shrink, or swell. It is easy to saw and drill. It is light in weight. It comes in standard sizee. ft holds nailg and screws close to the edge. ft can be atained, waxedo paintedo enameled, or laequered, and it can eerr'e aa a base for plaater or plastic paint.

Get Your Share of This New Business

'W'hy not cbecl. up now to see that your plywood stock ie corrplete? Remember, the lnoet popular thiekness ie three. e-ighthr inch, but you can get tliese big panels aa rhin ae threeeixteenths or se thick as a plank, io suit the needs of any job.

Send in the coupon for money-making euggestions shown in the Douglas Fir Plywood Construction Bullitin.

DOUGI-AS FIR

Then turned on a giant lathe and peeled off into endless lengths of thin wood sheets.

These sheets of wood are cut to size, laid eross-grain, and glued together flat with water-resistant glue under hydraulic presswre. (Arrout show direction ol gruin.)

The regult is a new and better lumber having all the good qualitieo of nstural wood plua the eize and conveniente of wallboard[q1 with advantagee of strength, etiffneae, and freedom-from. splitting which neither lumber nor wallboard has.

Douglas Fir Plywood Manufacturers, Dept. 531-F, Sixth Floor, Skinner Building, Seattle, Wash.

Gentlemen: Please send me a copy of the Douglas Fir Plywood Construction Bulletin, free.

Address-

May I, l93l THE CALIFORNIA LUMBER MERCHANT l5
r----Na Compan City PLYW For Hundreils
:, - *_-
ol Building Uses
Selected Douglas ffr logs are cut to length and barked.
e-l
I

First introduced 4 years ago

-now largest seller on market

Largest seller, fastest seller, because b c I t. Guaianteed 9XJy'o or more red heartwood with lWy'o oil content. And packed in metal-bound cartons for good measure.

For quotations and literature address Colilornia distributors:

Be Kind To Animals

"Be Kind to Dumb Animals Week," is an annual nightmare to me, it is so.

"Be kind to animals," they said, And so I left the city, And in the country sought for brutes To love, caress, and pity.

I salv a cor,v with gentle eyes Surrounded by a fence, I went to her and whispered "soh," At which she took offense.

She called her husband from the field, He chased me up a tree, And kept me there for two long hours In mortal agony.

At length he turned his head aside, I tried to sneak arvav, Whereat a dog and two mean goats Got mixed up in the fray.

A hen rvith chickens showed her wrath, A cat meyowled and scratched, Two gobblers and a hissing goose Most bitter language matched.

A snake coiled up and hissed at me, A donkey kicked and brayed- I can't be kind to animals When I am sore afraid.

So in my peaceful home that night I made this promise true: When next I'm kind to animals, I'11 meet them at the zoo.

WHOLESALE LUIUBER

and RAIL

Exhibit to Feature Commercial Architecture

Commercial architecture, ative, dignified types to the is featured in the exhibition and Clements, prominent being held from May 4th to Material Exhibit at Fifth Angeles.

ranging from the very conservmore informal, modern styles, of the work of Morgan, Walls California architects, which is l5th in the Architects Building and Figueroa Streets, Los

A model and sketches of the twenty story hotel for the Lloyd Corporation, which is to be built in Portland, are included in the exhibit. The hotel will cover several city blocks and the model gives an idea of the actual size which it is difficult to see in pictures. A colored model of the Richfield Building will also be shown as well as photographs, renderings and sketches of theaters, factories, office buildings, warehouses, shops, restaurants, and residences which have recently been completed or are now under construction.

PENINSULA LUMBERMAN SAILS FOR HONOLULU

Iim Wisnom. of the Wisnom Lumber Co., San Mateo, sailed on the Mal-olo from San Francisco, April 18, for a month's trip to Honolulu.

THE CALIFORNIA LUMBER MERCHANT May 1, 1931
{RR}PJ8d'AF'6#^?T.Sgbu"ag8lff e'
E. J. STANTON & SON J. E. HIGGINS LBR. CO. Lor Angeler Sal Francirco
rc.c,F,*fflrreffi
lY.R.CHAIVtsERIIN&C().
CARGO
OPERATING STEAMERS R. Chamberlin, Jr. Stanwood Phyllir Barbara C OFFICES Head Office 9th Floor, Fife Bldg. SAN FRANCISCO LOS ANGELES 568 Chamber of Commerce Bldg. PORTLAND 301 Lumbcrmen'r Bldg. w. SEATTLE-Pier No.5
May l, 1931 THE CALiFORNIA LUMBER MERCHANT
JULY Ist
Your
lor
The Ninth Anniversary Number of The California Lumber Merchant will be published on
Make
Space Rcservations
Advertising Now

[Jnion Lumber Comparry's

V "Old Man Depression" was half-mile-long train of 50 cars, Monday, April 20.

The "funeral train," which unlike other trains of its kind was a harbinger of good times, was made up at the Fort Bragg plant of the Union Lumber Co.

Each of the cars of lum,ber represented orders by dealers in the various communities of Mendocino, Sonoma, Napa and Marin counties-orders made necessary because of the tremendous revival of the building industry in these counties.

The '1corpse".was securely nailed down in a redwood cofiin, mounted in the center'of the train. He was unceremoniously dumped into the chilly waters of San Francisco bay when the train completed its run at the bay termintts of the Northwestern Pacific railroad at Sausalito.

Officials of the Union Lumber Co. started the "Prosperity Special," as the train was called, from Fort Bragg, over

f:liiw$-;*, THE CALIFORNIA LUMBER +'----uii&"'4a*"'i-MERCHANT May 1, 1931
Train Dirpoeal pulling out of Fort Btagg. sent to a watery grave on a laden with Redwood lumber of "Old Man Depteosion."

Big

"Prosperity SpeciaL"

the line of the California Western railroad to Willits, where it rvas taken over by the Northwestern Pacific.

The fifty cars carried approximately 1,10O,000 feet of milled lumber and six locomotives were pressed into service to move it.

At each stopping place, where cars were dropped off, elaborate ceremonies were conducted under the auspices of local ,chambers of commerce and service clubs, with bands and crowds of citizens on hand to fittingly welcome the train and speed the ".corpse" to his final resting place.

Officials of the Northwestern Pa'cific, who handled the train declared it to be the largest unit shipment of Redwood lumber in the history of the industry.

Newspapers throughout California featured the "Prosperity Special" and the Union Lumber Co. for its enterprise in arranging for it with commendatory articles, while the story of the return of prosperity to.the Redwood Empire was flashed over the wires by the Associated Press, United Press and other wire news agencies.

May 1, 1931 THE CALIFORNIA LUMBER MERCHANT
Youth and Prosperity.
*":"
f *rru l
Arnval of *Mr. Prosperity".t Vdley.

PIO NEER

20 THE CALIFORNIA LUMBER MERCHANT May l, 1931
lyt aff Tr act
F.

ew slrinqle in moderi stvle ,/ith u,nusilal advantagesl

in the beautiful Forestry Blend colors-a111assiysconform to modern trends in design-Tripletabs dealets unusual sales advantages, an "out of the ordinary" item that will awaken r interest. Their exclusive shape differs from ingle on the market. They may be laid in sevto give variety of effect, and most important of surfaced with the exclusive, new Forestry Blend crowning achievement of roofing manufacture!

shape . a choice of roof designs and the beautiful Forestry Blend colors.

ts that will win profitable business for every lumber dealer in the West!

a

the Pioneet salesman to show you Tripletabs , and remembet, they're an exclusive product!

May 1, 1931 THE CALIFORNIA LUMBER MERCHANT 2l
nnounoes
Thete's triple combination of Tripletabs are 36 inches long and ||t/2 inches uide, uith 3 tabs to the strip. _Theg ueigh approximatelg 160 lbs., to the squarc. Made in Forestrg I7ed, Forestrg BIue, Forestrg Creen, and Forestrg Blach.
LAfayette 2lll 021 Norttem Life Tower SEATTLE, WASHINGTON MAIN 5E{2 ,O4 Synom Blck SPOKANE, WASHTNGTON MAIN 5435 lllT Continental Bank Blds. SALT LAKE CITY, UTAH Wutch ?95,1 NEER PAPER COMPANY MANUFACTURERS P. O. Box, 120 Arcade Annex, Los Angeles, California tlt Pittck Blak PORTLAND, OREGON Bredway 0102 (_

Tripletabs New Pioneer E. L. Cooper Back on Old Product Territory Again

The Pioneer Paper Company states that in response to- a wide spread demand on the pirt of home-owners throughout the West, they are announcing their newest shingle, T'ripletabs.

Describing this new product, officials of the company, say: "Tripletabs are an entirely new departure from t-he accepted rhtp"rof roofing shingles, biing madewith obliquely notched tabs, of a distinctly modern and retreshing tharacter. Tripletabs efiectively express the _current note in design, that of modernism. and will harmonize well with any type of home. A distinct advantage.of the new shingle is that they may be applied in several different roof designs, thus enabling the lumber dealer to offer his customer a variety of choice. Perhaps the most important feature of the new shingle is that it is surfaced in the new Forestry Blend colors that have won such immediate acceptanc-e on the part of Western lumber dealers. The colors are Forestry Blend Red, Forestry Blend Blue, Forestry Blend Green, and Forestry Blend Black."

E. L. Cooper, Los Angeles, sales representative of the Union Lumber Company, is back on his old territory again calling on the San Diego and Imperial Valley dealers. For the past several months, Carlton M. Adams, who recently died, represented the company in this territory. Mr. Cooper called on the San Diego and Imperial Valley trade for several years, prior to Mr. Adams taking over the territory, and is well known to the retail lumber trade in the southern part of the state.

Charles'W. Faulkner

Charles W. Faulkner, well known Southern California lumberman and manager of the Faulkner-Meyer Lumber Co., Pasadena, was killed in an automobile accident early Wednesday morning, April 22, near Exeter, Calif. He was 49 yearc of age.

response to the new shing of its kind. thev contemo

The Pioneer Paper Company reporf5 2 sDonse new shingle and since it it is the only design

highly gratifying of its kind, they contemplate a wide and immediate sale. Tripletabs are an excl,usive product for the lumber dealer.

CHANGE OF OFFICE

H. Bruce Wiscomb, Los Angeles, California representative of the Harbor Plywood Corporation, announces the removal of their Los Angeles office from 203 to 1014 Ar,chitects' B,uilding. The telephone number remains the sameMUtual4756.

Mr. Faulkner was born'in Chillicothe, Ohio. He came to Southern California in 1906 locating in Pasadena. He was associated with the Kerckhofi-Cuzner Mill & Lumber Co. for many years and managed their yard at Lamanda,- Calif., for seventeen years. With Mr. Edward Meyer, they formed the Faulkner-Meyer Lumber Co. several years ago.

Funeral services were held on Saturday afternoon, April 25. He is survived by his lvife, Alice Faulkner, and one daughter, Marguerite Faulkner.

N. H. HUEY SOUTHERN CALIFORNIA VISITOR

N. H. Huey, Phoenix, Arizona, spent a few days in.Los Angeles during the latter part of April, calling on his lumber connections and lumbermen friends.

\THEN YOU SELL

Get behind PLYLOCK Vall Bmrd for your custom€rg' satisfaction and your profit. Unequalled quality.

rl-inch Uniform Thickriegr-3 Ply, Sandcd 2 Sldcr

SIZES: Widtha, 32 aad ,16 lnchec-Lengthr, 5, 6, ? ard 6 l€ct

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting. Generd

-' +',*{* i.i -.'- '' ils"':"*""dd' THE CALIFORNIA LUMBER MERCHANT May l, 1931
WRITEH"ia#"*fr"""1'ii1iff "ii"*:'J :,;"i""""r.T; LOS ANGELES: W. W. Wlllduo' Dbt M8r. tll wcar NhrL srn r Lo Anrch+ Celit. SAN FRANCISCO: FmL C- McPhm, DirL Mrr. 2| CrMontr St. Su Fndrco, Celit.
SIRUCTURAL
Salec
Ore. Millr: Wendling, Ore., Springfeld, Ore. California Oftcer STOCKTON 266 Wilhoit Bldg. Gco. W. Robinron Sal'cr Agcnt LOS ANGELES Till Ccntral Bldg. A. T. Show, Salcr OEcc Calif ornia Branch Ofrices :
Ofice: Faiting Bldg., Portlud,

Hoo Hoo Club No. 39

Hoo Hoo Club I.Io. 39 held its regular dinner meeting at the Athens Athletic Club, Oakland, on Monday evening, April 13.

President Ray Cox presided, and opened the meeting by introducing Al Kendal, whose Hoo Hoo number is 4144 and who has been a member of the order for 40 years. Outof-torvn guests introdu,ced by Mr. Cox included Chas. G. Bird, president, and T. L. Gardner, se'cretary, of the Central California Lumbermen's Club, Stockton.

Chas. G. Bird, chairman of the Parson Simpkin Sequoia Memorial Committee described the exact location of the Calaveras Grove, which is just 75 miles east of Stockton, and which the subscriptions being asked from lumbermen will help to purchase for a State Park. Mr. Bird said the sum of $500 was subscribed to the fund before the circular recently mailed to lumbermen was off the press.

Frank W. Trower paid a high tribute to the work of Parson Simpkin in behalf of the lumber industry during the nine years he was Supreme Chaplain and field officer of Hoo Hoo. The value of this work in helping to change for the better the public attitude towards the lumber business is incalculable, he said.

The principal speaker of the evening was Markell Baer, attorney for the Port Commission, Port of Oakland, whose talk on Oakland's port was both interesting and instructive. The talk was illustrated by motion pictures taken from the air.

ANDREW McNAIR VISITS S. F.

Andrew McNair, of the McKinnon-McNair Lumber Co., St. Helena, spent a few days in San Francisco last week.

HARDWOOD LUMBER

HARDV/OOD FLOORING

HARDWOOD PANELS

FIR PANELS

SPRUCE - CEDAR

BUTLIDING PAPER

STRATEX 7 PLY TRIPLE.SHEATH

UPSON X/ALLBOARD

UPSON RELIEF CEILING

R e d w o o d Co r e b o a r d

ANew and Versatile Product

Redwood Coreboard, manufactured from kiln dried stock' through its unusual strengh and adaptability is a product for multiple uses.

Redwood Coreboard can be handled as ordinary finish lumber and can be used for years witfiout any danger of breaking.

Redwood Coreboard will not break, crack or chip. The corners will remain intact and the board unmarred during the process of construction. It is economical as there is a minimum of waste.

Redwood Coreboard will not buckle, sag, shrink or warpl an ideal product for papering, kalsominingr painting or for any simil,ar decoration. The soft neutral colot of its surface proves harmonious for any interior.

Redwood Coteboard is a low priced and highly satisfactoty board to use on the walls of a house-particularly an attic room, garage, beach or mountain pabin for shelving, boxing, drawer bottoms, pictute backing, map mounting, partitiotrs, signs and displays, poultry houses, play houses and folding screeilr.

Redwood Coreboard is manufactured in smooth broad panels 5-16 in. thick, 48 in. widg and in lengths of 3, 4; 5, 6, 71 8, 9, 10, and 12 feet. Hammondts maintain a latge sto& of this product in standard sizes. Sperial widths or lengtfis can be manufactured prompdy.

May 1, 1931 THE CALIFORNIA LUMBER MERCHANT
lll socrATtoN ER NY ooD v A CALIFORNIA R UM AM MEMBER L c so. cALtF. DtvlstoN 9O1O SO. ALAMEDA ST. LOS ANGELES
-\D(le can
promptlyffi HARl7YyvgP SVI.IZINY OAKLAND, CALIFORNIA LAkeside 5584 HAMMOND AS MAIN OFFICE 310 SANSOME ST. SAN FRANCISCO EDW
fill your orders

Paramount Uses 2,000,000 Feet of Lumber in L930

Romance and the in motion pictures.

eight-penny nail have a perpetual union

the building of scienic habiliments for seemed romantic to the lay public, it Francisco by B. P. Schulberg, manag-

Romance, because pictures has always was declared in San ing dire,ctor of west coast production for Paramount, at the company's annual convention held at the Palace Hotel, San Francisco, April 22 to 25.

The eight-penny nail, because utility decrees its popularity.

At the Paramount Hollywood studios, Van Nest Polglase first designs the sets. He has read the script and can picture the backgrounds of the players. From the blueprints, the studios' planing mill under foremanship of Charles Cook, of Harry Strite's construction staff, prepares the sets in units for such a picture as Clara Bow's first straight dramatic vehicle, "Kick In." In the mill and the adjoining "prop shop" are an average of fifty-five men, with more than an acre of floor space, dotted with machinery. There are two stickers, four cutoff saws, six ripsaws, four joiners, four bandsa\,vs, one boring machine, one mortising machine, two table model variety saws, one planer, one re-saw machine, one jigsaw, two lathes, one drill press and a general machine shop.

Figures from the files of Maurice Alexander, chief storekeeper, show that over 2,000,000 feet of lumber were used in Paramount's set-building enterprises during 1930! This is

BILL WRIGHT VISITS S. F. BAY DISTRICT

Bill Wright, of the Wright Lumber Co., Stockton, and Wright & Prestley, Sacramento, was a recent business visitor to the San Francisco Bay district.

Mr. Wright has a large acquaintance among the lumber fraternity in the Bay district and all over Northern California, and he comes by this naturally, as his experience in the business dates back 30 years. Of this period he spent 14 years in the service of Pope & Talbot, San Fran,cisco, five years with the Sunset Lunrber Company, Oakland, and five years with A. S. Carmen at Benicia.

divided into approximately 600,000 feet of redwood, 800,000 feet of Douglas fir, and 600,000 feet of white and sugar pine.

In addition, the following materials were used: Prestwood board, 350,000 square feet; Insulite, 166,000 square feet; Celotex board, 202,WO square feet; studio layout board, 110,000 square feet; roughing paper, 500 rolls; oatmeal wallpaper, 11,000 rolls; muslin sheeting, 6,000 yards; Iron wire, 2,5@ pounds; poultry netting, 100 rolls; nails, 1,250 kegs; tacks, 600 pounds; rope, 6,00O pounds; hardrvall plaster, 1,500 sacks; casting plaster, 3,750 sacks, cement, 1,100 sacks; plaster sand, 300 tons; wet paste (for wallpaper), 15,000 pounds ; denatured alcohol, 3,800 gallons; shellac, 1,500 gallons; dry black, 4,500 pounds; dry sienna, 7,000 pounds; whiting, 47,500 pounds; secinic white paint, 3,250 gallons; paint thinner, 3,200 gallons; miscellaneous brushes, 1,20O.

T'he units built in the mill and painted are handled on an overhead monorail system that circumnavigates the entire 27-acre studio property. On the assembling stage they are handled by overhead hoists, and the completed set.on the shooting stage may be altered at will because the units are "jockey walls," easily lifted out of place for an unexpected camera angrle.

From the designs to the lighted set the greatest efficiency prevails in all processes, belying the studio. tradition ol "waste."

HAROLD PLUMMER VISITS LOS ANGELES

Harold Plummer, San Francisco, sales manager of the Union Lumber Company, was a visitor at the cor.npany's Los Angeles office during the past month where he spent a few days conferring with E. A. Goodrich, manager of the company's Southern California operations.

TRANSFERRED TO SALES OFFICE

Stuart Smith, who has been ,covering the Coast Counties territory for the Coos Bay Lumber Co., has been transferred to the sales office at Bay Point.

THE CALIFORNIA LUMBER MERCHANT May I, 1931
z#r Grade Dfarked
xX).r Makes Satisfied Oustomers If you dont believe it-Try it out for yourself "&rvice with a Personality" B.trI.WOOD LT]MBBB OO. (G'oODS OF THE WOODS' 4701 Santa Fe Avenug Loc Aageles King and Frederick Streets, OaLland
Lurnher
May l, 1931 THE CALIFORNIA LUMBER MERCHA,NT I ,,., lu Plan No 1405 - Lrvr,.lo Poom Irtrrproe" Plans for this attractive home can be furnished by the Lurnbermen's Service Association
Dro Romr ll: Oi r316 Fay Building, Los Angeles
Ltvrna Roo,r,t.b\6tt3r6

Arthur E. Lane Reelected President of National-American Wholesalers

At the thirty-ninth annual convention of the NationalAmerican Wholesale Lumber Association, held at the Hotel Ambassador, Atlantic City, N. J., on Wednesday and Thursday, April 15 and 16, Arthur E. Lane, of New Ybrk, was unanimously re-elected president. Other officers elected by the board of directors were: First vice president, J. B. Montgomery, Pittsburg, Pa.; second vice president, Max Myers, Cleveland, Ohio; treasurer, O. N. Shepard, New York; secretar.y-manager, W. W. Schupner, New York; department manager, S. L. Darling, New York; manag'er, North Coast district, Roy A. Dailey, Seattle, Wash.

The following directors were elected to serve for the term expiring in 1934: R. D. Hunting, Cedar Rapids, fa.; C. A. Mauk, Toledo, Ohio; C. F. Kreamer, Philadelphia, Pa.; John I. Shafer, South Bend, Ind.; A. C. Manbert, Toronto, Ont.; M. G. Truman, Chicago, I11.; O. N. Shepard, New York, N. Y.; E. F. Wales, Spokane, Wash.; M. A. Wyman, Seattle, Wash.; Burton W. Adams, San Francisco, Calif.

After calling the meeting to order on Wednesday morning, President Arthur E. Lane delivered his annual report, which was followed by the annual report of Secretary-

Manager W. W. Schupner. The special merchandising conference on Wednesday afternoon, which was presided over by Max Myers, chairman of the special merchandising committee that was appointed by President Lane several months ago, included discussions on "Costs," "Compensation," "Retailers and Wholesalers," and "Split Commissions."

Interesting addresses were made by W. F. Shaw, trade extension manager of the National Lumber Manufacturers' Association; John F. Curry, chairman of the Association's credit committee; Axel H. Oxholm, director of the National Committee on Wood Utilization, and B. F. Downing, president of the Northwestern Retail Lumbermen's Association, at the sessions on Thursday. The report of Roy A. Dailey, manager of the North Coast district, was submitted by M. A. Wyman, of Seattle, at the Thursday afternoon session.

Opposition to the importation of Russian lumber was among the resolutions adopted by the convention. The convention was largely attended and representatives of the wholesale lumber business from all sections of the country were present. A dinner dance rvas held on Wednesday evening, and many of the lumbermen played golf on Friday.

Coos Bay Lumber Co. Will New Hardwood Company at Sell Redwood San Diego

A marketing and handling arrangement has been completed between Hobbs Wall & Co., San Francisco, manufacturers of Redwood, and the Coos Bay Lumber Co., whereby the latter will carry a stock of Redwood for rail shipment at their Bay Point yard. It is contemplated that eventually the equivalent of a mill stock will be carried.

H. Homer Miller announces the organization of a new company in San Diego that will handle hardwood flooring and lumber. The new organization will operate under the name of the San Diego Hardwood Company. Mr. Miller has had a long experience in hardw-oods and has been associated with the hardwood business in San Diego for many years.

::qw.,#.&g- J-*-,'w-:a*-rt. THE CALIFORNIA LUMBER MERCHANT May l, 1931
THE L. \(/. BLINN LUMBER COMPANY Soutfiern California DistributorsfIR,TTBX SUPER INSULATION (Uz" and l" thick) AI{D BUILDING BOARD (r/2" thick) ALL DEALERS MAY PARTICIPATE IN FIR.TEX PROFITS Dirtributing Gcncrel Oficcr Arizona Rcprcrcntetive Yards and Wharrer 25Ol So. A,lamedaSt. R. W. DALTON Foot of McFarland Ave. Phone: Hunbolt 3770 2o9 Luhn Btdg. $lilnington, Calif. Lor Angeler, Cdifomia Phoenix, Arizl .A

President Hoover Greets Winners in "You Can Make It" Contest

President Hoover (Wednesday, April 8, at L2:3O P. M.) extended his personal greeting to "You Can Make It" contest winners of three states who called at the White House.

The three youths whose excellency in handicraft work resulted in their rvinning free trips to the national capital include George Easter, Jacksonville, Florida; Thorleif Knudtzen, Oak Park, Illinois, and Wilfred Schurink, Mobile, Alabama.

The "You Can Make It" contests were sponsored by newspapers, playground associations and other organizations cooperating rvith the National Committee on Wood Utilization of the Department of Commerce in its campaign to bring about an intelligent utilization of both ner,v and discarded lumber.

Interest in the Florida contest was so great that an air transport company issued a complimentary ticket to Mr. Easter to assure him of the trip to Washington to participate in three da1's of entertainment as a guest of the Wood Utilization Committee. Besides the visit to the White House, the youthful handicraft experts were entertained at a special luncheon given in their honor. They were also taken on sightseeing tours in and near Washington and r'vere guests of several local theatres.

To win the contests in their respective districts, the lads displayed unusual ability in lvood craftsmanship. At Oak Park, young Thorleif constructed a "Karrosse," ot a miniature carriage, entirelv hand carved and containing only one piece of metal, a small pin fastening the front wheels to the carriage.

A neatly designed jardiniere and a pedestal of many colored woods were the prize rvinning entries of lZ-year-old Wilfred Schurink of Mobile. The jardiniere, and its stand, arising approximately three feet from its floor base, is outstanding in that it is constructed of miscellaneous bits of wood and beautifully finished in a dozen different colors. The article rvas constructed out of whittled pieces of discarded crates.

In the Jacksonville competition, young Easter exhibited marked ability in the construction of a speed boat which he made from a second-hand packing box. The boat, 16 feet long, only necessitated an expenditure of $1.30. It is driven by an outboard motor and is capable of making a speed of 20 miles an hour.

Many of the contestants obtained ideas and plans for their entries from the series of "You Can Make It" booklets published by the Committee. These booklets entitled "You Can Make It," Volume I, and "You Can Make It For Camp and Cottage" contain plans for constructing hundreds of useful articles for both the home and cottage.

Several hundred boys and girls participated in each of the contests, the results of rvhich clearly indicate that the "You Can Make It" program of the National Committee on Wood Utilization is receiving enthusiastic support in various sections of the country.

A. J. NOLAN CALLS ON ARTZONA TRADE

A. L. Nolan, The Pacific Lumber Company, San Francisco, was a recent Arizona visitor where he spent a week calling on the lumber trade, together with F. W. Pool, of Phoenix, Arizona, representative of the E. K. Wood Lumber Co. The E. K. Wood Lumber Co. are the Arizona representatives of The Pacific Lumber Company. While in Los Angeles, Mr. Nolan conferred with A. L. Hoover, Southern California representative of The Pacific Lumber Company.

continue to build thousands

And they still of new homes!

\(/ell, you becomc enthusiastic whcn

you realize that people still continue to build thousands o[ new homcs yearly. As a matter of fact,think about that point long enough and you begin to realizc that you are going to have plenty of roofing business lor a long whilc. Aside lrom new roof prospects think of there-roof prospccts .-. . . growing daily increasing your potential volume of business andpro[it.

And these prospects are conscious of \(/eaver-Henry Roofing as a superior looling. Indeed that's why you arc or should bc a Weaver-Henry dealer.

May I, l93l THE CALIFORNIA LUMBER MERCHANT
'i:1.r;;lrS i;F $r&* W. -,1;i ,.,t-ii; l
Ii'iiffi1lltr!*rii!:r+
Thir Tnde Mrrk dgnlllo l0O per c3nt rcaariot oollat
\TEAVER- HEN RY CORPORATION 3T75 EAST SLAUSON AVENUE, LOS ANGELES '607.11 SECOND AVENUE, SEAITLE, \rASH. 101 NORTH FIFTH STREET, PORTLAND, ORE. l: il .,-4 " ;1,,:r '1,- T

MY FAVORITE STORIES

ABe not guaranteed-Some I have told for 2O years-Some less

Gravitation

Many years ago I told in this co,lumn the story of the nigger who came back from the Arctic where he had joined an exploration party, with marvelous stories of how cold it got up there. He told of one day when it dropped to a hundred below zero, and. everything froze up, finally picturing an eagle that was flying a mile from the ground, freezing right there with extended wings and staying right there in the sky, frozen injo position. "But," said one of his hearers, "what about gravity?" "Fool!" replied the story teller, "doan you know'at gravity had done froze up a houf befo' de eagle did."

Flere's another on that line.

LUMBER

The colored preacher was telling his congregation of the rolling back of the waters of the Red Sea so that the Children of fsrael could pass through dry shod and he described how the waters were banked up on either side, leaving a dry runway for the escape.

A young man just back from college, listened to this rtecital, and, rising to his feet, said: "Pahson, what you say jes' couldn't have happened, 'cause it would have been contra'y to de law of gravitation."

"Set down, young. man," said the preacher sternly. "Whut Ah'm tellin' you happened three thousand yeahs befo' de law ob gravitation wuz passed."

ASH MAHOGANY APITONG MAPLE

BALSA MAGNOLIA

BEE6H QUARTERED oAK SfiS

BIRCH!!3".,.: PLAIN OAK (Eutem and JaP, ud Jap)

BASSVOOD OAK TIMBERS

WHITE CEDAR OAK (Bot stck)

YELLOW CEDAR OAK DIMENSION

RED (rmeslCEDAR pHILIppINEMAHOGANy

SPANISH CEDAR SUGAR PINE

CHERRY WHITE PINE

RED GUM POPLAR

HICKORY ROSEWOOD

IRONBARK SpRUCE

JENTZERO SYCAMORE

JUANA COSTA TEAK

LIGNUM VITAE BLACK V/ALNUT

28 THE CALIFORNIA LUMBER MERCHANT May 1, 1931
(
EVERYTHING IN HARDWOOD WESTERN HARDWOOD LUMBER CO. D. J. CAHILL, Prer. B. W. BYRNE, Sec. LOS ANGELES ;flt"'""tiill,t*,i1fl

Central

California Club Meets at Stockton

President Charles G. Bird presided at the regular month- Iy meeting of the Central ealifornia Lumbermen's Club held at Hotel Clark, Stockton, Saturday noon. April 11.

The principal speakers of the day rveie Merle D. Bishop, secretary-manager of the Coast Counties Lumbermen's Club, Watsonville, and D. C. Essley, manag.er of the California Retail Lumbermen's Associjtion. Mr. Bishop told members about the progress of his organization, anh Mr. Essley outlined the lctivities of the S=tate Association in Northern California.

Following these talks there was a general discussion which rnost of the members took pait, on the subject group associations.

in of President Bird, executive chairman of the committee handling the Parson Simpkin Sequoia Memorial, reported on what has been accomplished ln this matter sinie the last meeting of the club, when the idea of naming one of the big trees in the Calaveras Grove *". ruggJsted by Secretary Tom Gardner. After dis,cussion, commiltees wert appointed for the San Joaquin Valley and lower Sa,cramento Valley, who will follor,v up the appeal which has already been made by letter to all Californii lumbermen, for fundi for this memorial.

Weyerhaeuser Opens District Sales Office in San Francisco

. Thg Weyerhaeuser Sales Company announces the open- ing of a district sales ofifice in San Francisco with Robert H. Hunt in charge. Mr. Hunt, rvho will act as district sales manager of the California territory, has been sales manager^at the Everett (Wash.) mills of ihe Weyerhaeuser Timber Company for many years, and as these mills have been shipping lumber into the California market for vears, he is very familiar with the California trade. Tohn R. titcomb, who has been connected with the Weverhaeuser organization for a long period, will succeed Mi. Hunt as sales manager at Everett.

Bishop-Rutledge

_ Sherman A. Bishop, of the sales department of the Union Lumber Company, San Francisco, was married to Miss Kathleen Lee Rutledge, of Louisiana,' at San Francisco, on April 23. Mr. and Mrs. Bishop left after the wedding on a two weeks' honeymoon on which they rvill tour thi Pacifi'c Northwest by automobile.

DXPBBT ADYICB .. aalunbl,e

lumber sal,es hclps rnED on requ,est

TTIHE Natlonal Lumber Maoufacturers Asa@latlon 19 at thesenle I of every lumtErmal. Whatevef you may requl.Hsslstance In the prelnratlo[ or revlalon of a loc&l buildt[g @de{dylce o! large prcJeta{ttractlve aales promotlo[ booklets at half co6tworkllg plaia end @astructloo detalk on aoythtng mode of w@d -mata for local lewspqtrcr adverdslnE or help lo @nductlng a bulldera' sch@|, wrlte to the Asrelatlon.

Every lumber dtstrtbutor should be on our malllog tl8t for "Lumbe. Facto," a motrthly folder ontslahg lumber sale tplDts. Take adyaotaEe of these fr@ senlces now. W.lte todry.

NATIONAL I,IIMBBN II|AI{UFAOTUNf,NS ASSOOTATION

Dept. l33l Traneportstlon Bulldl.6 WrshtDgton, D, C.

SINCE 1-9-1-2

OUR POLICY HAS NEVER VARIED FROM

May 1, 1931 THE CALIFORNIA LUMBER MERCHANT
VENEERED
rrr rt.tr\.r I'LII\L'D John W. Koehl (0' Son, Inc. 652 So.Myers Street ANgetus 16?l Los Angeles Private Exchange
tffi8'JffS,".lf^'
r2(
SURPRISING SERVICE ON
DOORS WE ALSO MANUFACTURE
9.\i
1'.f
""tXto3lrii3l'l"i-' ['1
WHOIESAIE ONLY

Built-Up Farm Structure DisPlaY Develops New Business

Frank O. Carsley, manager of the North Sacramento yard of the Cutter Mill & Lumber Company, recently gave a practical demonstration of what a dealer can do in the way of developing nerv business by the display of built-up farm structures.

Mr. Carsley sold 18 poultry houses of the type shown in the picture reproduced here, in 3O days. A Redwood septic tank placed on display sold trvo the first morning. These sales were made without advertising, the articles being merely displayed where people could see them. "I find," says Mr. Carsley, "that business is not so bum when you go after it."

The structure displayed were all made from the series of agricultural bulletins issued by the Redwood Farm Structrires Bureau. These bulletins have been published from time to time in the columns of this paper by reason of their educational value to our readers.

BUILDING NEW SHED

The Nason Lumber Company, Yuba City, Calif., is constructing a new shed to house their stocks of doors, rvtndo*.,iofing, wall boards and other building material supplies.

rTi I FIg Philippine Laminex Entrance Doot illustrated here boasts a grain that architects and builders heretofore have found only in the most cocdy hard' woodsthe aristocratic straight ribbon grain of mahogany and teak.

DsslcN No. 7t is manufacfactured from selected dark red Philippine Flardwood, beautifully matched, and comes in a readyto-finish state. It also carries the Laminex guarantee.

RETURNS FROM UTAH

P. A. Dame, 'Western sales manager of the Creo-Dipt Company, returned to his San Francisco headquarters April 27 from a lGday visit to Salt Lake City.

'j(trr,:,r.-:+.. r,,;,,.r$..,**i;!J4'' THE CALIFORNIA LUMBER MERCHANT May 1, 1931 30
lluitt-ult Farm Structures Disilayeil by the Cutter Mill & Lumber ComPonY.
NICOLIAI DOOR SALES CO. Selling Dealer Trade Exclusively SASH.DOORS.PANELS Specializing in Fir and Philippine Front Doors 3045 l'gth Street Mlssion 7920 San Francisco lVendling- Nathan Co. SAN FRANCISCO Wholcealerc of Douglas Fir Redwood California White & Sugar Pine If you have never had Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked upperE. Main Oficc: A.L Hoovet, Agt. San Francisco Los Angeles | | 0 Market St. Standard Oil Bldg. 6G

Effective Use of Redwood Panels Made in Office of Redwood Sales Co.

Redwood paneling is used from floor manager's private office in the new offices Sales Company, in the Pacific National San Francisco.

A series of sandblasted panels form a border around the top of the walls. These dipict in order the Redwood forest and forest scenes, falling and bucking the log, under9ut of. the t-ree_, peeling the-log, logs going up bull chain rnto thc mill, log on carriage, a dry kiln, mill office and .!ip_. These panils were deiigned by Chas. C. Sammann, of the Angelus Stained Glass -Studios, San Francisco.

There is also an artistic sandblasted panel over the entrance door, of the company's famous brand "Sequoia", with which all their lumber- is branded.

The Redwood Sales Company is an organization which is owned by Holmes Eureki Lumber Co., Dotbeer Carson Lumber Co., Dodge Lumber Co., and Hobbs, Wall & Co., and which handles all the Eastern sales of these companies. This cooperative effort has proved to be very satisfactory_ from the point of view both of economy and Service, and substantial progress is being made in thi East.

Retailers are cordially invited to pay a visit to offices.

to ceiling of the of the Redwood Bank Building, these

Paul Penberthy Resigns

Paul Penberthy, sales manager of the W. E. Cooper Lumber Co., has announced his resignation. Mr. pinberthy was connected with the W. E. Cooper Lumber Co. for the past ten years, and is well known to the hardwood Iumber industry on the Pacif,ic Coast. He has not announced his plans for the future, but we understand that he will continue in the lumber business.

_

Chips From The Forest

Recognizing the importance of protecting the forest, watersheds and recreational areas of northein California from fire, the Siskiyou County Board of Supervisors passed resolutions on April 6 fo-r the appointment of a com-mittee with authority and funds, as representatives of the board, to prevent fires, and called on the entire population of the county to- do its.share. Invitations were sent to neighbor- ing ^counties urging them to cooperate by carrying on'similar fire prevention activity.

Over 20,000 acres were planted in the the United States in 1930, according to a S. B. Shou', Regional Forester. tne pects to plant 25,000 acres this year.

national forests of report received by Forest Service ex-

That Mexico is starting an educational fire prevention gampaign is evidenced by recent reports to the li S. Forest Service of a panel painting, nine-by fifteen feet in size, showing a forest fire in all its destructiveness located in the International Cabaret in Agua Prieta, Sonora, Mexico. IJnderneath lhe panlf is the warning, ,,Careless'Campers Spoil God's Country.

A. P. HEUP A LOS ANGELES VISITOR

A. P. Heup, Kesterson,Lumber Co., Klamath Falls, Ore., was a recent Los Angeles visitor where he spent a few days calling on the lumber trade.

ISALKRAFT has won the enthusiastic approval of hundreds.of builders. fts strength and waterptoofness give results imposcible with ordinary paper. As a stucco base, it provides a backing that will not bulge e1 slretch-the crossed sisal fibet re-enforcement makes it tremendously strong in all directions. No backEatching ic necessnry. You can recommend Sisalkmft for any job where a tough, durable and waterproof material is needed.

Your list of customers, with an opening order, will start our sales promotion plan working for you. THE

May l, 1931 THE CALIFORNIA LUMBER MERCHANT 3l
Plasterers and corrtraetors are steady eustorr ers fd SISALITBA3T
CO. 2O5 W. Vacker Drive Chicago, 55 New Montgomery Street San Francisco, C-W.
SISALKRAFT
(Canal Station) m.
.6rt,ore than a building paper"
REO. U. E. PAT. OFF. CLMGI Grey
Belou: No backpatching is neces. sa4) on the stucco job uith a Si.salkraft base.

SPRING

I axed de chillun fer de joke Dat made 'em laugh an' run, "It ain't no joke" dey sez, "we's jis' Er natchly havin' fun."

I axed a rooster mockin' bird, When I had cotch his eye, "Why does you sing all day an' night?" Says he, "I dunno why."

I axed a yearlin' why he pawed De dust up in de lane, He bellered out his sass, "Boohoo! I feels lak raisin' cain !"

An' den de chillun, bird an' kef Axed why I felt so god, S'I, "Don't ax me-Kerhoop !" says I, "It's sumpin' in my blood."

DATES

Teacher:-"Can you tell me what was the most notable date in Roman history?"

Flapper:-"Sure. The one Cleopatra gave Anthony."

SALES MANAGERS

The salesmen of today who are willing to accept the simple principles of planned selling and breathe into them the life of their own thinking, their own personality, and their own aggressiveness, ar€ the material from which the sales managers of tomorrow will be made.-Albert Russell Erskine.

TO \MIN SUCCESS

Be brief-politely.

Be aggressive-tactfully.

Be emphatic-pleasantly.

Be positivi-diploniatically.

Be right-gracio'usly.

WHAT MACHINES HAVE DONE

A human being who is absolutel y aupena"yfupon his own muscles can just barely keep himself a{iy'under most favorable circumstances; and to raise hindGlf above the animals he must in some way supplement his own feeble strength. Civilization came into existence because certain strong groups of people used the muscles of men and womer1 or weaker groups for this purpose; if there were no machines today there would be no art, literature, 'scierce,

leisure, or comfort for

THE AUr"o* *o. ,"ot oA rKtrt

Custorner-I want some consecrated lyV

Druggist-You mean concentrated dye.

Customer-It does nutmeg any difference. That's what I camphor. What does it sulPhur?

Druggist-Fifteen cents. I never cinnamon with so much wit.

CustomerWell, I should myrrh-myrrh. Yet I ammonia a novice at it.

SHARING

Not what we give, but what we share, \ / For the gift without the giver, is bare; V

Who gives himself with his alms feeds threeHimself, his hungering neighbor., and me.

JUST YEARLINGS I

"Does your son John ever csme back fron\ |4ollywood since he made a success in the movies?" V

"Yes, sir, every year for four years, he's been back to see us.t'

"Did he bring his wife with him?"

"Every year. And you never saw four cuter girls in all your life."

THE CALIFORNIA LUMBER MERCHANT May 1, 1931 \
-\ h /

A. C. Dixon Addresses U. S. Chamber of Commerce

_

A. C. Dixon, vice-president of the Booth-Kelly Lumber Company, Eugene, Oregon, and president of the National Lumber Manufacturers Association was one of the four scheduled speakers at the Natural Resources Round Table of the annual convention of the Chamber of Commerce of the United States, which r.vas held at Atlantic City the week of April 27. Mr. Dixon described present conditions in the lumber industry and told of the work the industry is doing to cure itself aid what it might do in the public"in- terest for business stability and forest conservation if "given reasonable freedom from antiquated larvs." The general topic of the address was "Possibilities of Conservation in the Lumber Industry."

Judge W. S. Bennet, vice-president of the Edward Hines Lumber Company, Chicago, addressed the general session of the meeting on the morning of May lst bn "The Antil- ul LIle mcerlng'on oI rvlay Ist on ''I Trust Laws and the Natural Resource Industries."

Endorse Parson Simpk in / Memorial

At thb regular land, California, Parson Simpkin meeting of Hoo Hoo Club No. 39, Oak- neeung or r1oo lloo t\o, Jy, (Jakthe following resolution endorsing the re rorrowtng resolutlon Sequoia Memorial was unanimously adopted:

WHEREAS a committee of representative Pacific Coast Lumbermen has been formed foi the pu been tormed for purpose of securing and rbs_erving for dedication, one of the Sequoia Gigantei an(.l_ ror oeclcarton, ol Glgantea in the Calaveras Grove of Big Trees in Caliveras C6unty, California, and for the purpole of dedicating this tree io uarrrurrrla, arru ror rne purpose to the. memory of our late beloved Parson Simp-kin, therefore be it

RESOLVED that Hoo-Hoo Club No. 39 unanimously endorse this movement and lend every effort, both morjl and financial, towards its consummation. and be it further RESOLVED that this resolution be'spread upon our qjn_uteg and copy thereof be sent to all the locaf papers, all lumber publications and to all Pacific Coast Hoo-Hoo Clubs.

HOO-HOO CLUB NO. 39,

FORMER LUMBERMAN VISITS S. F. , Sam J. Irwin, formerly president of the Es,calon Lumber Co., and now engaged in ihe banking business at Escalon. recently visited San Francisco and &ttea on a number of his lumbermen friends.

SHAW BEBTRAM LUilBEB GO.

llreetern

"Red" Wood Says;

t(fhs Prosperity Special, one of the signs of better times, shows that building activities are being renewed. Be ready for sales with a well balanced stock of Redwood.tt

of Soft Texture - OId Growth

Manufaclurers

CALTFORNTA tr7HITE PTNE

Dry Kilna Planing Mill

Bo: Shook and Moulding Factoriee

Daily Capacity 35ll,0fl) Ft.

CLEARS. SELECTS and FACTORY GRADES

May 1, 1931 THE CALIFORNIA LUMBER MERCHANT
ouRSpEcrALry Klamath Fallr Oregon Stock Size 7/627/6 l3/s Stock Size 7/6x7/O ts/e 'The Western" GARAGE DOORS Per Pair, GlazedList Price. . $f .25
Sash Gl
Door Go.
UNI(|N LUMBER Ctl. OFFICES SAN FRANCISCO LOS ANGELES Crocker Building Lane Mortgage Bldg. Phone SUtter 6170 Phone TRinity 22f,,2 MILLS Fort Bmgg, California Il[ ember Calif ornia Re dzuo od Asso ciation GtHF0tilt REDil0oD

Flouse Modernizing Offers ManY Uses for Lumber

Washington, April Z2.-What is said to be the most thoroughgoing and piactical check list of lumber-requiring repailsand improvements that can be made about the averlge home has just been published by the National Lumber Manufacturers Association. Printed in three colors on two-toned paper with attractive cuts and attention-compelling catch-lines, this .folder was specially designed to be used as direct mail advertising by retail lumber dealers.

It is a piece of literature bound to get the interest of the average home owner and make him think in practical terms of the odd jobs or remodelings his house requires. A specially printed return postal card, which is enclosed, ma\e_s it east for him to advise the dealer of the items in which he is interested and secure his assistance in estimating costs.

One hundred and trventy-one different repair or alteration items are listed under eleven headings, every one of them phrased so that they can be understood by the houSeholder, as well as the mechanic. The headings include work to be done in the basement, the first floor, the second floor, the attic, the roof, the foundation, the porch, windows and doors, the garage, the grounds outside and the general structural form of the house. They are listed in itemized fashion with sufficient detail for each item to give them a value for the man who wants to "get down to cases" and figure his actual requirements.

The following sample items, one from each heading, will give some idea of the suggestions made: "Alter roof lines for better architectural effect"; "Window caps requiring new material or flashing"; "Cover wall surfaces with more attractive material"; "Repair scuttles, trapdoors or other roof openings"; "Ceil inside of garage" ; "Build trellises, rose arbors, seats and flower boxes" i "Lay wood floor over cellar concrete for warmth and footease"; "Enlarge dining room windorvs"; '(Build seats over radiators"; "Build addi-

FRESNO LUMBERMAN TAKES AIR TRIP

W. K. Kendrick, Co.. Fresno. traveled and return April 18. son Billy, who said on this swift mode of travel.

sales manager of the Valley Lumber by air from Fresno to San Francisco

Mr. Kendrick was accompanied by his

that both he and his dad are well sold

SUDDDN

tional closets;" "Build cedar lined closet"; "Install dorm-ers to provide light for finished attic room." And there are 110 other items l-ike these, from building in a broom closet to re-surfacing walls with shingles or siding.

Sample copies of this mailing piece are now being distributed to 6;500 aggressive dealeis who have shown themselves interested in ttre use of such sales material. There is no intention to limit distribution except to those likely to be actively interested. Any dealer not on the .regular list to receiv-e "Lumber F'acts" sales helps, to which this distribution is being made, can nevertheless receive a sample copy upon requlst to the National Lumber Trade Exiension-Department, 702 Transportation Building, Washington, D. C.

In order to make this check list reasonably available to all dealers, the National Lumber Manufacturers Association is furnishing it in bulk lots on its customary part-cost basis. It is a self-enveloped eight-page folder 6 x 9 inches, which spreads out wher opened to a two-page broadside, 12 x 17 inches. In thousand-lots, these can be furnished to dealers with their firm name imprinted on both Folder and Return post card at a cost of. 2t/2 cents apiece, thus affording a high grade of direct mail literature at a price well befow what the individual firm would have to pay for such material, even excluding the cost of art-work, if it were to privately prepare its own mailing pieces.

Merchandising specialists have pointed out that this check list not only covers the high profit lines of the average retail lumbei dealer fully, but comes at an advantJgeous time, when home owners are becoming "modernizing conscious." Friendly contractors, they point out,,will gre"lly appreciate the receipt cf a block of the check lists. eontrictors have generally found business dull and will be glad to deliver the folders personally to persons they consider good prospects.

H. B. HEWES BACK IN CALIFORNIA

H. B. Hewes, of Jeanerette, La., and San Francisco, president of the Clover Valley Lumber Co., and director bt the Pacific Spruce Corporation, returned to San Francisco iecently by way of Portland, from a business trip to New York and Chicago.

& OHBISTBNSON LUMBER AND SHIPPING ?th Floor, .A,leska-Commecial Bldg. 31O Sansome Street :: San Franciacr Franciaco

AGENTS

Aberdacn Lmber & Shingle Co., Aberdeen, Wash.

Amqian Mill Cq, Aberdeen, Wash.

Hoquiu Lmber & Shingle Co., Hoquiam, Wash.

Pruper Mill Co., Prosper, Ort.

Raymod Llnber Co., Raymond, Wash.

Columbia Bc & Lmbcr Co., South Bend, Wash.

Hulbcrt Mill Cq, Aberden, Wash.

I*i! milfs & Tlnbcr Co, South Bend, Wash.

J.'A Iffis Shlatlle Cc' SAuth Betld' Wash.

STEAMERS

EJ.a Edm Christenson

Canel

Raymod

Jue Cbristensd

Annie Christemn

Sutiu Edwin Chrictenm

Gnya Harbor

Buban Cata

Catherine G. Sud&n

Elanc Chrictem

Dorctby Cahill Charle Chrirtem

lway Exchangc Bldg.

THE CALIFORNIA LUMBER MERCHANT May 1, 1931

Wooden Box Manufacturers to Hold Second Tri-Annual

vreeung

The Second 1931 Tri-annual Meeting of the Pacific Coast Division of the National Association of Wooden Box Manufacturers will be held at the Hotel Sir Francis Drake, San Francisco, California, on Wednesday and Thursday, June 17th and 18th, 1931.

This will be a "round table" meeting to discuss matters of industry, organization, trade promotion, merchandising, production methods, etc., and will be similar to previous meetings held by the Pacific Coast Division of this Association. The first day of the meeting (June lTth), will be open to all wooden box manufacturers and others interested in the industry. The session to be held the second day, (June 18th), will be open only to members of the Association, or their representatives. AII motions passed at the June 17th session are subject to ratification by members at the session to be held June l8th.

The Association extends an invitation to all wooden box manufacturers, and others interested in the industry, to attend the meeting.

Softwood Imports During February

According to figures supplied by the Section of Customs Statistics of the Department of Commerce to the Lumber Division, softwood imports into the United States during February, 1931, were as follows:

Sawed lumber of fir, hemlock, spruce, pind or larch, dutiable; from Canada, 25,128,m board feet; from Germany, 385,000; from Mexico. l23,O/J0_; from Nicaragua,81,000, and Yugoslavia, 40,000.

Boards, planks and deals in the rough or planed and dressed on one side I of fir, hemlock, spruce, pine or larch; from Canada, 18,34O,000 board feet; free of duty.

Other kinds of softwood lumber free of dutv: from Canada, 2,362,Offi board feet; from Mexico, 3,000:

A. F. Frudden

A. F. Frudden, prominent Iolva lumberman, passed away at the home of his sister, Mrs. A. L. Crowe, Beverly Hills. Calif., on \Mednesday, April 8, at the age of 76 years. Burial services were held at Dubuque, Iowa. He was president of the Frudden Lumber Company who operate over a dozen yards throughout the state of Iowa, a vicepresident and director of the Northrvestern States Portland Cement Co.. and also served as a state senator of Iowa for eight years- Mr. Frudden was an annual visitor to California where he spent, several months each year at Beverly Hills.

Moves Sales Office to Eugene

The Booth-Kelly Lumber Company has moved its sales headquarters from Portland to Eugene, Oregon. L. L. Lewis, sales manager, has moved to Eugene, where he was sales manager for many years before moving to Portland.

Do You Know That

Ve can deliver anywhere in large or small lots: REDV/OOD or DOUGLAS FIR LOGS (with or without bark)

HEWN REDWOOD TIMBERS

Special Sizes SPLIT REDWOOD SHAKES

REYNIER

WHOLESALE _.DOUGLAS FIR AND REDWOOD

112 Market St. - San Francbco

Portlaad Office, American Bank Bldg.

REDWOOD

CARGO AND RAIL SHIPPERS

PROMPT SHIPMENT

Saler Oftce MilI

311 Catifomia SL Eureke, California San Francieco Humboldt Cormty

Phone KEarny O388

ilnrwoRr TUMBER sAsH & DooRs

DTSTRIBUTORS OF LAMINEX

Philippine and Frr Doorr and Panelr Officc, Yard, Mill and Doclc

znd & Aricc s*. OAKLAND o,"I"1",?'o6

O6cc

SIZZ Cotnl Bldg. Ancrican Brdr Bldg.

May l, l93l THE CALIFORNIA LUMBER MERCHANT
t f r'
J. R. HA]IIFY C|l. M anuf aclurers - W holesalers
FIR - REDWOOD . SPRIrcE I Rail and Cargo \ 24 Market Sheet San Francirco Lor Angclcr OGcc PortLand
DOUGLAS
LUMBER CO.
McKay & Co.
r.P. H0GAN co.
THE CALIFORNIA LUMBER MERCHANT May 1, 1931

West Coast Lumbermen Meet Lt Aberdeen

' A number of matters of outstanding importance to the Northrvest lumber industry at the present time were discussed at the monthly meeting of the West Coast Lumbermen's Association, held at the Morck Hotel, Aberdeen, on April 77. This meeting lvas the second of a series to be held in the several districts of the Douglas fir region during 1931.

Subjects brought up for discussion included the following:

The marketing advantages to the individual mill and to the industry in cooperative selling in the Atlantic Coast trade; discussion led by C. H. Kreienbaum, Shelton, Wash.

The need for cooperative action by the industry in the export trade; discussion led by Major E. G. Griggs, Tacoma.

How West Coast mil{s can constructively develop their California cargo trade; discussion led by H. W. Bunker, San Francisco.

Does the West Coast lumber industry want intercoastal lumber rates placed under federal control? Discussion led by W. B. Greelev, secretary-manager of the Association.

The Association is urging all West Coast mills to give the matter regarding the proposal to put water rates under either Interstate Commerce Commission or United States Shipping Board jurisdiction thorough consideration between now and the time Congress convenes. Bills were introduced at the last congress to that effect, and it is expected that action of some kind on the bills rvill be taken when Congress assembles' again.

Philippine Lumber Demand Increases in Orient

Improvement in the Philippine lumber trade over recent months is noted due to some demand from lapan and the coast of China, states a radiogram from Trade Commissioner E. D. Hester at Nfanila to the I-urnber Division of the Department of Commerce. The usual seasonal orders by local yards are also tending to improve the lumber trade. One sawmill rvhich burned last fall is reopening and will tend to increase production of Philippine lumber.

JOHN P. HEMPHILL RETURNS FROM EASTERN TRIP

John P. Hemphill, Madera, Calif., general manager of Madera Sugar Pine Co., has returned from a business the trip in the east where he spent several weeks visiting the variqus lumber consuming centers.

FRANK L. CAMPBELL VISITS PACIFIC COAST

Frank L. Campbell, Chicago, I11., sales manager of the Masonite Corporation, was a recent visitor at the offices of Hills & Hamilton, of San Francisco, and W. P. Frambes, of Los Angeles, their California representatives. Be{ore coming to California, he called on their representatives in the Northrvest.

PLANING MILL MOVES TO NEW SITE

Burnett & Sons planing mill now located at Twelfth and North B Street, Sacramento, will move about May 1 to their new site which is located between Tenth and Twelfth and B and C streets. Leroy J. Miller is manager of the firm.

$sO MONTHLY INCOME

Guaranteed You fo, Life

: Buy a Pacific Mutual Life Annuity

An income you cannot outlive. To purchase $50 monthly requires only: $3.870 from a man age 7).

$4.660 if 7o-9r.420 if 6r. 96.4r' if 60-$7.400 if

No medical examination. Higher and lower incomes and other ages in proportion.

Plere Mril This Coupon rVithout obligation please. advise what income I would teceive frorn an Annuity purchased bv $ .,,-----------, - ,-- -,------------ Cash.

Name -

Address

Born Month Day Year

A. L. POBTBB

LIFE INSURANCE COUNSELOR

322 Pacific Mutual Bldg., Loe Angeles

Phone: TRinity 9501

Hone Phonc: VErmont 3102

STNTRON MOTORLESS ELESTNIC HAMIIERS

"O.ly the Piston movestt

Y, to 2-tnch Drilling Capacity.

Weights l0 to 2O lbs.

Priced at 1100 and up.

Electrlc lDrllls, All Slzcc

Poctable Gr{nders and Bench T;pec Goncrete Surfacerr

Strand Fledbte Shalts and Equtplnot

EfecGrtc lland Sawc

Sandece . Po[rhcrc . Butters

If e job can bc done with rn dcctric tool,-.m hrvo it

}I. N. THACKABENNT

toE Balt 3rd St. Mutud 7508 TOOLS RENTED Lor A4:lcr

Miiy I, l93l THE CALIFORNIA LUI\TBER MERCHANT
".

(Thc Clcrrring Houte)

This Cohrmn of "'Wants" and "Don't Wants" is for:

The Fellow Who \Mants to Buy

The Fellow Who \Manb to Sell

The Fellow Who \Mants to Hire

Rctc; t2.50 p cofrrntn irncA

The Fellow Who Wante to Be Hired FOR SALE

Planing MiLl Machinery for sale. All modern, neln

3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Lc Angeles, Calif. Phone VAndike 8'160.

WANTS POSITION

Lumberman with experience in Sales-BookkeepingAccounting-Credits-Collections-Etc., open for position. 7 years' experience with Southern California retail and wholesale hirdwood firm. Good knowledge of Sugar and White Pine, Hardwoods and Fir Panels. Age 36. Can furnish references. Address Box C-381. Cal'ifornia Lumber Merchant.

POSITION WANTED AS RETAIL MANAGER OR SALESMAN

Experienced man wishes job as retail manager or salesman. 31 years of age, married. 11 years' experienc-e--in management and sales work, also bookkeeping.Will start at once at a livable salary. References. Address Box C-383, California Lumber Merchant.

WattfPO POSfflOf.l

Lumberman with experience covering that of ManagerSales-Offiss-pe1srnln-desites position. Will go anywhere. Good references. -Address Box C-386, California Lumber Merchant.

PLANING MILL SUPERINTENDENT AND FOREMAN OPEN FOR POSITION

Mill superintendent and foreman open Ior position. Combination man in medium shop. Details-Estimating-Sales -Shop Foreman-Shop Layouts-Architectural Draftsman on small homes or Plan Service. Well recommended from well known lumber companies. I will put your plant on a paying basis if it is at all possible. S4lary $250.00 per month with IO% of the net profits. Box C-391, California Lumber Merchant.

EXPERIENCED LUMBERMAN SPECIALIZING IN INDUSTRIAL AND WHOLESALE SALES \,IIISHES CONNECTION

Practical Lumberman with experience, saw mill to consumer in hardwoods, White and Sugar Pine, am now and have been specializing in Industrial and Wholesale sales in Los Angeles and Southern California for number of years. Would be interested in position as sales director or promotion work for well rated lumber company contemplating the establishment of an Industrial department. My knowledge of sources of supply, together with my clientele would be invaluable to the right party. Address E. M., Box C-377, California Lumber Merchant.

POSITION WANTED BY EXPERIENCED LUMBER OFFICE MAN

By experienced all around lumber office clerical man. A-1 references regarding integrity and general qualifications. Address Box C-382, California Lumber Merchant.

TIMBER FOR SALE

20 million feet of timber for sale at Crescent Mills, California. One-half Pine and one-half Fir-two miles from the railroad now being built connecting Western Pacific and the Great Northern. Can arrange satisfactory terms. H. S. Hersman, Owner, Gilroy, California.

MR. LUMBERMAN

The current depression offers a relatively better opportunity to the yard with a management that is keen and alert to meet conditions, prune its costs and adapt itself to circumstances. With years of experience to m1' credit I can cope with present conditions if anybody can, and would appreciate an interview. F. W. Blanchard, 3128 Eton Ave., Berkeley, Calif.

POSIIION Wef.lrBO

Position wanted by man experienced in yard management, bookkeeping and accounting. All or part time. References furnished. Address Box C-390. The California Lumber Mer'chant.

ATTENTION, LUMBERMEN !

The office of the California Lumber Merchant is constantly receiving app[cations, from both men and women, desiring work with lumber concema. Most of these have had previous lumber e:qrerience.

When you are in need of help of any kind, either office or yard, why not get the habit of calling ur firrt and swing ur an opporhmity to be of service to you as well as to tfiooe needing employment? There is no charge with t{ris seryice, to employer or employee.

THE CALIFORNIA LUMBER MERCHANT May 1, 1931
'

itg.

BEAUTY, minimum of labor in laying and du.rability arc three important qualifications of Long-Bell trade-marked oak foorAnd, because of these qualities . . . economy! The first-time user is almost invariably a repeat-customer, for experience proves its economy and satisfaction. Builders are finding Long-Bell oak flooring one of the most effective talking points on good construction.

LONG,BELLOAK FLOORING

Long-Bell Lumber Sales Corporation

R. A. Long Bldg., Kansas City, Mo. Lumbermen since 1875

f'\
Douglas Fir Lumber, Timbers, Door and Window Frames, Trimpak; Western Hemlwk Lumber; Western Red Cedar Siding and Shingles; Southern Pine Lumber and Timbers ; Southern Hardr,ood Lumber, Timbers and Trimpak; Oak Flooring, *CELLized Oak Flmring Strips, *CELLized Oak Floor Planks, *CELLized Oak !'loor Rlaks; Califomia White Pine Lumber, Sash and Doors, Box Shooks; Creosoted Southern Pine Lumber, 'Iirnbers, Posts, Poles, Ties, GuardRail Posts, Piling.

Kick! Bang! Slam!

Hipolito Screens Stand the Gaff!*

Hard knocks and rough reatment don't bother Hipolito screen doors and window screens. Kicked and slammed all day long, they withstand years of abuse. Sturdy construction-famsus ttcorners of strength"-California sugar pine gives this unusual endurance. Thatts why customers who want the most for their money demand Hipolitos.

':'In a striking strength test, a Hipolito screen door corner upheld the weight of eight men without breaking.

Guaranteed Satisfactory

Hipolito Screen Doors and VZindow Screens are guaranteed to give complete satisfaction to the ultimate user. No ttifstt 61 tt$s1s"-an unqualified pledge!

New Handi-lroning Cabinet Sells. Stock it!

Display this all metal cabinet and see how easily it sells. Can be quickly installed by any carpenter in new or old homes. Staunch construction. Pivots in any direction. No supporting brackets. FIRE PROOF. Cannot warp or shrink. Has fire-proof compartment to KEEP IRON.

Priced to sell. Investigate this profitable item.

tlipolito Co-parry 2lst and Alameda Sts. phone WEstmore 613l Los Angeles, Calif. Holden St,o Oaklando Calif. Oakland Office: 4246

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

A. L. POBTBB

3min
pages 37-39

Philippine Lumber Demand Increases in Orient

0
page 37

West Coast Lumbermen Meet Lt Aberdeen

0
page 37

Wooden Box Manufacturers to Hold Second Tri-Annual vreeung

2min
pages 35-36

SUDDDN

1min
page 34

Flouse Modernizing Offers ManY Uses for Lumber

1min
page 34

A. C. Dixon Addresses U. S. Chamber of Commerce

1min
page 33

Paul Penberthy Resigns

3min
pages 31-32

Effective Use of Redwood Panels Made in Office of Redwood Sales Co.

0
page 31

Built-Up Farm Structure DisPlaY Develops New Business

1min
page 30

Central

1min
page 29

MY FAVORITE STORIES

0
page 28

President Hoover Greets Winners in "You Can Make It" Contest

2min
page 27

Arthur E. Lane Reelected President of National-American Wholesalers

2min
page 26

Paramount Uses 2,000,000 Feet of Lumber in L930

2min
pages 24-25

R e d w o o d Co r e b o a r d ANew and Versatile Product

0
page 23

Tripletabs New Pioneer E. L. Cooper Back on Old Product Territory Again

3min
pages 22-23

ew slrinqle in moderi stvle ,/ith u,nusilal advantagesl

0
page 21

Big "Prosperity SpeciaL"

0
page 19

[Jnion Lumber Comparry's

0
page 18

WHOLESALE LUIUBER and RAIL

0
pages 16-17

DOUGI-AS FIR

1min
pages 15-16

Now nationally advertised ! Real Lumber-

1min
page 15

Home Improvement Campaign Relieves Unemployment

2min
page 14

MANY REASONS TO iustif y their choice

0
page 13

New Firm Succeeds Minton Big Concat to be Held ^t Company at Palo Alto

1min
page 12

Keep That Boy In You Alive

1min
page 12

Fourteenth Annual Convention

1min
page 10

SHEVLIN PINE

0
page 9

Vagabond Editorials

2min
pages 8-9

Vagabond Editorials

3min
pages 6-7

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,futtdttu

2min
page 4

PAUI BUNYAN'S LOG CABIN SIDING

0
pages 2-4
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.