The California Lumber Merchant - May 1924

^[lP.odu"t

Never before such a roof as this!

Rnre beauta of color in the opal roof blended by Ric6ardsonfrom gems of itate

Skillfully blending rare gems of color in slate, Richardson now offers an opal rcof ofexclusive new beauty. -'

This beautiful new roofis 6uilt from shin, gles on which are combined in almost inf nite variety the two favorite Richardson colors in slate-weathered brown and jade green.

Applied to the roofjustas they come from the bundle, Richardson opal shin gles give acoloringlike autumn leaves floatingon a woodland pool.

The Richardson / Muhicrome Roof , In addition to opal, the Multicrome Roof is laid in other pleasing color effects. Ther ar e w e a Iher ed br o w n,an exclusive Richardson color in slate, has proved especial. ly popular when applied in

combination with other Richardson shingles of jade green, t;.le red, or black pearl. ln fact, there is a Multicrome Roof to harmo. nize with every color scheme, and to please every customer's taste.

Thenew colors, opal and weathered brown, are used only on the Richardson Super,Giant Shingle-famous for its beauty and endurance, With its inner founda, tion.df Richardson felt. for 6fty |fais iecognized as the best; coated and saturated with Viskalt, the vacuum. processed waterproofi ng, 99.8/6 ptre bitumen, the Super.Giant assures you Lzst, ing beauty for your roof.

o%

ket | | @'/o fr or e n grd, aid 3 5"/o wre econmical in cost of loting

Actiue sellinghelp

Advertisements like this ap, peanng steadily in the Liter,

RTCFIAN.NSON ROOFING

ary Digest, House and Garden, Houee Beau, tiful andalsointhe national magazines of contractors, architects and builders, are creat. ingan active demandfor Richardson Rcofng in your locality. And the Richardson Re. eale Plan is making profits for thousands of Richardson dealers by giving them the direct benefts of this advertising. Write for de. tails of this plan for your territory.

Vrite for our new boo\let

We will send you our new booklet, Roo/s of Distinction, together with samples of Richardson SuperGiant Shingles in opal, weathered brown and other colors. Iust use the coupon below.

"^eRICHARDSON COMPANY

Loikland (Cincinnati) Ohio

Chicago Ncw Orlcsns New York Citv Atlanta Dallas

Clip and mail this coupon

THE RICHARDSON COMPANY

Dept. 45-E, Lockland, Ohio

Gentlemen: Please send me samples ofRichard, son Super,Giant Shingles, your new booklet, and further facts about Richardson Roofng.

Donglas Fi" R"d Crdar end WLst Coast H"*l"pk

-Some of the ltems Made from Them in "The Lumber Capital of America"

,TlHe woods chiefly relied on in Tacoma and Tacoma Dis- I trict are Douglas Fir, Western Red Cedar and West coast Hemlock. within easy reach of her great mills, plants and factories, Tacoma has tremendous stands of these woods and from them she manufactures all manner of lumber products.

At Tacoma Douglas Fir is manufactured into every form of lumber known to the sawmill operator. For house constniction it is made into all forms of dimension stock and is used particularly for general building alrd ^construction purposes. rts strength and'com- parative lightness ft it for joists, itudding, floor beami and timbers which must carry loads.

_ The comparative hardness of Douglas Fir renders it suitable for flooring and it fills a large demand.

clear Douglas Fir.lumber, sawed flat grain, shows the beautiful hgure of its natural grain. It takes stain well and no other wood as beautiful in natural design and patterns so lends itself to various finishing treatments.

western Red cedar is particularry useful where lightness of weight, durability, or ease of working ire desired. It is "free from pitch and remarkably light and its resGtance to rot makes it especiaily good for use where exposed to weather or moisture while Red cedar is used for fine siding and for some other items its principal use is for shingles. It is est'imated that more than 60 per cent of all the wooden shingles made in the united states are manufactured from this wood. Tacoma mills do their share. West Coast Hemlock difiers very greatly from Eastern Hemlock. :t it is not the same tree at all. itJ lumber is valuahle for senerel

In fact iti valuable for general b-uilding construct-ion, the "common', making .rp.ri"ffy-n* H;i"t; sheathing and roofing. The "clear" grades ma-ke excellent interior finisil snearnrng roohng. .l'he "clear.l graoes make finisll mouJdings,.flooring, ceiling and siding. Hemlock also is in great demand for bevel siding.

Send for o cofy of the 6o-fose fulltt iltrustroted book that giaes full informition'coicerrtng Tacoma and its lumber industry. Sent free aithout olWation.To- haae your inquiries jtaced before the entire lumber manufactuVing iniustry of'Tu como ond Tocomo Oistiict

Tnical Old Growth Tinbcr in Teconr'l ilcLbborhood

About Lon{crvlEu/

An dvertisement by the Lon$view Compuy =. Lon$iew,lVashin$ton

CrrR BUILDING PLANIT

Work v/ill start at once on the erection of a car buil(ling plant in Longview to be built jointly by two concerns, the Zimmermanw'ells-Brown Company of Portland, and the Magor Car Corporation of Passalc, New Jersey. A ten-acre factory site has already been pur- chased in the manufacturing dlst- rict.

"Longvlew offers many reasons for locating: here," sald W. Gi Zimmerman. head of the zimmermanWells-Brown Company, "chief among which is the large and available supply of hlg:h grade seventy- foot-tlmbers, of which 'we use many, available labor, accessibillty to the three rallroad systems and the further fact that thls is an admitted manufacturlng: and industrial center, "

The company will specialize in the manufacture of a new type of logging: car which ls 68 feet long, of the four bunk type and permits the handlingi of long: and short logs. These cars will be of a 100,000 pound capaclty antl wlll be used for the first time on the coast by the Long- vlew. Portland & Northern rallway ln transportlng logs to the Long:-Bell mills. Varlous types of cars will be butlt and, in addltlon, the shops will be equippeal to do general car repairlng.

BIG MII,L MAI(ES IMPRESSION ON OIIICAGO FINANCIER

"Longiviev/ is well known through- out the Mldatle West, ancl especially so. ln flnancial and lumber clrcles," said F, I(. Shrader, vice-presialent

rl dredaie n'orklng In the lof pond lor the lumber manufacturlng plant whteh wlll be ln operatlon at Long:vlew In July. The power lllont ls fn the .llrtance. Plcture takcn ADrll 6, l9%.

TO GIlOlt/ SUGAR BEETS

The Utah-Idaho Sugar Company, one of the large enterprlses of lts kind, has selected Longview as a polnt for a unique agricultural ex- periment. A 125-acre tract of land, provided by the Longview Suburban Company, ls to be used to demonstrate the adaptability of the soil in this terrltory for sugar beet culture and for other agricultural purposes.

J. W. Timpson, an executive of the Utah-Idaho Sugar Company, selected that site for demonstratlon purposes in preference to others under consideration, after havlng: toured the entire Pacinc CoaFt section. Not only was the traet Chosen because of the aalaptablllty of the soil for truck farming and for sugar beet culture, in particular, but also because of its convenlent location to transportation facllities and t'ith a view of company offlclals to the possible erection of a sugar refining plant in thls district, advises Mr. Timpson.

OFFICIAI,

LAUDS PORT

Flihtnai for mountaln trout ls a popular sport near Longvlew. of the Halsey-Stuart and CompanY, bond house, while visiting in Long- view ln Aprll.

"The bis mill certainly made an lmpresslon on me, for it shows the immensity of the comPany's operatlons and portrays what is being done to support the city' its merchants and citizenrY in general' I know the Long-Bell Lumber Con]pany orgianization well. and knew at the very beginnlng that the Proiect woultl be a winner' but now' after a vear's absence, I atn more convinced than ever of the soundness of the project.

"The desliabilitv and practicabil{tv of the locatlon of the city make th-e euccess of Longview a certainty when backed by an enterprise like The I-ona-Bell Lumber ComParly. f took foi unusual activlty in the entlre vatley from now on."

KIIIIGIITS OF' PYTIIIAS LODGE

Instltution of the new Vislon CitY f-oAge, No.195, of the Knights of Fvtfrt'is, installation of officers and i"-liiaiion of candldates were the htqh ltshts of the ceremonies atiefiaeA 'A'prtl 9 ln Longview bv 267i'-vittta- i{nishts from all parts of tlie Paclflc Northwest'

.Iames P. Cribben, resident manaeer of Norton, Lllly and ComPanY' general agents for the Argonaut tnd Isthmian steamshiP llnes, on a recent vlslt with other offlcials of the company to Longview s?fd' "Your docks here give speedy dispatch. The harbor is wonderful. It

SrtvEN MILES OF L. P & Nr COMPLE|IED

Seven miles of standard gauge, 8b-pound single track, v/ith a roaal- bed to accommodate double traek have been completed on the Long- view, Portland & Northern Railroad, connectlng Vader wlth Ryderwood,

kllns bewlth the

has an easy approach and turning basin.

a clandy

Other ports have been bullt to care for present needs and were developed as the occasion demantled. Loniview has arranged for the future, rlght ofi the bat."

seat of The Long-Bell Lumber Com- pany's logging: operations. The track also connects Ryderwood with Longview via the main line of the Northern Paciflc. Ilnlon Paclflc and Great Northern tracks between Vader and Longview.

The z2-mile stretch of L. P. & N. track between Vader and Long:vlew is now being: g:raded and wlll be completed some tlme durlngi the summer, whlch will provlde dlrect eonnectlon between Ryderwood and Longview.

THE LONGVIE.W COMPANY. LONG\:IE.W, .WASIL, Dept. 112.

Gentlemen: Please send me litera-, ture concerning: the new city of Longview. I am particularly inter- ested in its opportunities for:

(Make a checlt mark in the square) Manufactur'g ( ) Retail 'Wholesale ( ) Professlonal Commercial ()HomeSite fncome Property Investment Suburban Garden Tracts.

Nanle.

Address

I

A lront vlew of the 40 alry Ing btrllt In conneet-lon samlll. Plcture ttakel rs24.

ADrtl 5,

Looklng north on Twenty-flEt Avenue from Lareh Street ln one of the realdenthl addltionB of Longvlew.

Clrculatlo Mantar

LUM B E R ME RC HANT

JackDionrre,ptblishffi

OUR ADVERTISERS

How Lumber Looks

The condition of the market, up an down t'he rtate, in the retail businecs and the wholesale, rtill leaves much to be derired from all angles.

The condition today is not what it wa.r dxty daya ago, when tAe retail dealerg WOULD not buy, could not ree their wa/ to anticipating better conditionr, with the coruequence of a badly fallen merket, and anotter ovenupplied market. Unrold rtockr kept pouring in, with the one and only poarible resulg rhe dtopped and dropped hard.

TodaS the dealer ir not buying, except for actual and immediate needr, and he ir not buving becaure there ir not tte conrumer merket that we had in February and March. In ot{rer words, tte retail buriner ir rlow, we nidtt ar.*ell face thic fact, and the dealcr ir not recuring: what he conriden to be a rearonable, norrnal volurae of burincrr.

And production, that much urcd rrord. Hcre are tomc frctr in regard thir yearr btuiner by tihe fir milb t'hat are intereeting, and pcrtinent

In thc firrt 18 weckr at 19'24, the fir milb of the northwert cut a total ol 117831742,663 fect of lurnbcr. Thi3 ir jnrt 2.93Vo greater ttan for the ramc period in 1923, end their ralcl of lrZl4rO75r(X)O fect for the ranre p€riod ,n 1924 wa3 a little over llVo lq than in lart ycar.

The hrt weekly rcport frorn the Wcrt Coert Lumber-

rncns Association showr a weekr cut, by trheir member mills, of 95,969,(X)O feet; sales, 96, 641,(XX) feet and tfiey rhipped 121,0O0,O(X) feet.

In tte laet three weeks, the production has run, by the wee\ 9S,(X)O,OOO feet, 9S,OOO,(X)O feet and 97,(X)O,(XX) feet in round nrsnberr.

The California Redwood Association member millr cut for a weekr period war IO,O5O,OOO feet, with new bruines for the earne period totdling 5,784,(XX) feeL

Their ehipmentr were riglrt in line with the ralec, the figoree given being 5,175,(X)O feet.

Onc bright rbr in tbe eky of the lumberman h Cafiffornia ir the practicd end of the epidemic arnong $e liva stock. The foot and moutrh dileare. From tftc htelt r+ portn from variouc pertr of the rtate, officiab rcem to tftink that thir epread bar rtopped, that the dhearc ibelf b ju* about wiped out, and trhat in a chort tirne trhcy Gan anl(xlnccl Cdifornh of being free of any carer, and alro free of eny rabictionr and banr that were put on her productr.

Another bright point, ir the continued beHer fecling among the dealerr in thb Southcrn part of the rtate, uAerc thc bulk of lart yean heavy rhipmentr were gobbled up. Southcm California her not "gone to thc doglr" nor her any other part of tftie great *ate. Do not play thc rtatc "rhotq" you will lore your hat.

Robert Ingersoll's Beautiful Sermons On "Flome"

By Jack Dionne

Ingersoll was a man who took beautiful thoughts, and then with wonderful words and phrases, wove w-ondrous tapestries.

And while he has gone into history as a great agnostic -f61 "infidel" he never was-yet his sefmons on ,,home," on "love your neighbor," on proper treatment of wife and child, and other beautiful subjects, challenge anything written or spoken in all this world's history.

' During the last few years the famous revivalist Billy

Sunday has been much advertised for saying: "The man who sings 'Flome Srveet llome' in a flat is kidding himself, and serenading his Landlord."

Fifty years ago, in delivering an address to the farmers of the State of Illinois, Ingersoll said, in discussing HOME owning: "Few men have been patriotic enough to shoulder a musket in defense of a boarding-house."

He said at that same time to those same farmers: "The prosperity and glory of our country depends upon the num-

ber of people who are the orvners of HOMES. Around the fireside cluster the private and public virtues of our race. Raise your sons to be independent through labot -to pursue some business for themselves and upon thei" own account-to be self-reliant-to act upon their orvu responsibility, and to take the couseqtlences like rnetl. Teach them above all things to lte good, true, and tender husbands; rvinners of love, and BUILDERS OF HOMES."

Drrring that same address he said: "There can be no such thing as a home in the highest sense, UNLESS YOU OWN IT. There must be an incentive to plant trees, to beautify the grounds, to preserve and improve. It elevates a man to.own a home. It gives a certain independence, a force of character, that is obtained in no otherrvay. A rnan rvithout a home is just a passenger. There is in such a man a little of the vagrant. llomes made patriots. He who has sat by his orvn fireside with rvife and children, will defend it. When he hears the rvord 'country' pronounced, he thinks of his HOI\'IE.

"Farmers ought to beautify their homes. There should be trees, and grass, and florvers, ahd running vines. Everything should be kept in order. Gates should be on their hinges, and above all there should be the pleasant air ot' thrift. In every house there should be a bathroom. The bath is a civilizer, a refiner, a beautifier. Above all tl,ings. keep clean. It is not necessary to BE a pig, in order to raise one. In the cool of the evening, after a hard da,v iir the field, put on clean clothes, take a seat under thr: trees 'mid the perfume of florvers, surrounded by your

family, and you rvill knorv what it is to enjoy life like a gentleman.

"Decorate your rooms. Have books, have papers, and read them. Beautifv your grounds with plants, an<i flowers, and vines. Remember that everything of beauty tends to the elevati<in of man. Every little morning gloiy whose purple bosom is thrilled with the, amorous kisses of the sun, tends to put a blossom in your heart. Do not judge the 'r.alue of everything by the market reports. Every flolver about a house certifies to the refinement of somelrcdy. Every vine, climbing and blossoming, tells of love and joy.

"Nlake your homes comfortable. Do not huddle in e little roonr around a red-hot stove, with every window fastened down. Do not live in this poisoned atmosphere, and theh, when one of your children dies, put a piece in the paper commencing, "Whereas it has pleased Divino Providence to remove from our midst-.' Hal e plentv of air, and plenty of r,varmth. Comfort is health."

Ingersoll said he didn't believe in God. He rneant in a physical, super-man sort of God: John said: "God is Love." Read the following from Ingersoll, and see if he didn't believe in the God that John believed in:

"The meanest hut, with love in it, is fit for the Gods, and a place without love is a den only fit for wild beasts. That's my doctrine. You can't be so poor that you can't help somebody. Good nature is the cheapest commodity in the world, and LOVE is the only thing that will pay 1'00 per cent to borrorver and lender both. The happy man

(Continued on Page 65.)

Frrll stocks ofallsizes of IIip olitssnch&, fuIhorsffii

Lumber dealers who handle the Hipolito line find them ready sellers at a good margin of profit-business builders that make satisfied customers.

Don't Fear Contagion

By TACK DIONNE

You never can tell in advance just what chord will strike the proper spot.

The little editorial on this page in the lf,arch tsth issue-"simplicity in Salesmanship"-is still going-still bringing us retrrns. We reprinted many thousands of them, and supplied demands from many quarters.

"That little sermon will help many a faltering salesman over a rough spot in the road," wrote a big employer of lumber and shingle salesman.'i.

Tlcre was one point in that little sermon that can never be too greatly emphasized, namely: 'THE MORE PEOPLE You oFFER YouR pRoposrrroN To, THE LARGER NUMBER OF SALES YOU WILL MAKE." For THIS is the spinal column of thc body of SALESMANSHIP.

The successful salesman just SELLS, SELLS, SELLS all the time, day and night. He starts out in the morning by selling himself. He sells his family, sells the policeman on the corner, the street car conductor, the mail man, the folks in the office, and everyone with whom he comes in contact through the day. Thus he keeps himself "pepped up" to sell his customers. He is so filled with his selling mission that he cannot be denied. For THIS you need that great ingredient-ENTHUSIASM.

Out of the mass of men who try to sell lumber there arises now and then a man so simple in his methods, so convincing in his manner, so conclusive in his discussions. and so splendid in his results, that he seems just "a natural born salesman." And he ISN'T. He has simply learned the fundamentals outlined in thelittle story-"Sim- plicity in Salesmanship."

He potsesses ENTHUSIASM. Ffe knows his own goods. He knows what they mean to the OTHER FELLOW. He knows how to translate them into terms of the other fellow's needs. He knows how to meet the other fellow simply, smilingly, interestingly, and knows how to sit down and tell in understandable and attractive manner just what the thing is that he wants to sell.

And most of all, he isn't afraid of CONTAGION; isn't afraid to expose himself to too many ordgrs; isn't afraid of WORK. He knows that the number of sales he will make depends upon the number of efforts ho makes to sell,

Too many salesmen fail to see the similarity between their selling and their golf. If they go out and shoot "par" on their first business hole by selling the prospect, they want to "call it a day." If they shoot par on their first golf hole, they want to go right an and try to shoot it on just as many more holes as possible before dark.

Try the same stunt with your selling, and watch the results.

Last year, on July first, we celebrated the first anniversarf of the birth of @ CALIFORNIA LUMBER, MERCHANT with e

SPECIAL BIRTHDAY NUMBERJ

The boy has grown out of the infant class-has, we believe, graduated, and is now without a peer.

The second anniversarr will be a joyful occasionmarked by the appearance of a bigger and better Second Birthdaf Number.

Why Bill Jones Failed to Paint His Porch

JONES bought a can of porch paint-but he forgor to ask for a paint )LD brush and his day was spoiled.

If the storekeeper had suggested a paint bnish he would have made a sale and BillJones would have appreciated the thoughdrl reminder.

Vrhy not apply this to your sales of California REDWOOD?

The home owner wants RED'U7OOD for mud sills because he knows it will last. If you remind him, then, that it also withstands the sun, rain and fog, the chances are he'l[ figr" on clear REDWOOD rustic, shiplap or siding for his house, and No. 3 for the garage.

'\tr7hen Bill says his hens have not yet come out of their moult, you mrght suggest to him a warrner poultry house. If the building is planned right, REDWOOD ceiling from No.2 (and in short lengths at that) will give him a better poultry house for the money than he ever had before.

And speaking of ceiling, how about a little sap clear for the porch? Paint it and it will fill the bill perfectly,for REDWOOD takes and holds paint mighty well.

Then there's the wife's new fower garden. Those REDWOOD pickets will set offthe front yard in fine shape, md with RED\U7OOD posts tihe fence will never worry Bill.

That's one way to tell Bill Jones-

REDWOOD SHAKE FARM HOUSE, CERES, CALIFORNIA

Nationel Adq,ertising , t Ir . ts cre&tlng & L&rnwlex m&rket fo, you!

From Maine to California, door users, contractors and architects are getting the facts about Laminex doors.

During 1924, nearly 25 million advertisements will be printed on Laminex doors in such magazines as the Saturday Evening Post, American Architect & Architectural Review, American Builder, National Builder, Building Age and Building Journal, Architectural Record.

This campaign announces a perfected, built-up door-the result of 35 years' res€arch by the. largest door manufacturer in the world. Laminex ouercornes the comnwn lauhs of door construction which result in shrinhing, swelling and warping.

Every kind of test has been made to prove the success of this door. Thousands have seen actual use. in all climates. Scientific tests were made by the Forest Products Laboratory, (Jniversity of Washington. And in a great sash and door warehousefire at Nashville on October 11, 1923, Laminex doors with others of every type, were subjected to a deluge of water and terrific heat. Not a Laminex door showed the slightest signs of giving way, blistering or buckling, while many others tailed.

We have a retail selling-help plan which will enable you to gei thc benefit of our great national campaign. Ask your jobber about it or write us.

Every Laminex door is trade-marked and bears our gold label replacement guarantee.

California-Texas-Thin Shingles--Thick Shingles-Stained Shingles--Nails, Etc.

By Jack Dionne

"I've put in a stock of these thick 300/o Red Cedar Shingles and they're selling fine," said Gerald Mellifi, lumber merchant extraordinary of San Antonio, to me the other day.

"Three hundred per cent shingles.? What are you talking about?" I asked.

"You know" said Melliff, "these shingles are IW% edgegrain, 100o/o heart, and 10O% clear. That makes 300/o shingles doesn't it ?"

So we call them "three hundrecl per cent shingles, now." **,F

I have had men remark to me quite f,requently, with soue degree of friendlv sarcasm-(']6q publish lumber journals in the two big Star Shingle states. Why don't you educate them better?"

I have had to plead guihy to the not soft im1>eachment; but always rvith the understanding that I never starterl the business of making thin shingles, have never believed in them, and r,vould like to see the thin shingle eliminated entirely. lloweve,r, I can't see that anyone is to blame for the prevalence of thin shingles in Texas and California except the shingle folks themselves. And I HAVE, been trying to preach better shingles, as rvell as better shinglc rnethods, for a long time.

Jttst three weeks ago a keen youlrg rnan fronr the verv iar northwest invaded the states of California and Texa,; both, for the first time. He is a great preacher of the gospel of better shingles for better roofs. (I am not going to rnention his nan.re. He has been getting too much free advertising this trjp).

He nearly criecl or,er the great state of California. He looked at shingle roofs by tl-re thousands in California, and he just sarv thin shingles every'ivhere, and hardly any quality shingles at all. "Why do the dealers sell them? Whi' clo people buy them ?" rvas his constant pliant as l-re lookecl over Star ridden California.

It is undoubtedly a fact that toda;- Califor'nta rlses a suraller percentage of cluality sl-ringles than any other stal.e in the Union. Of course, California is due for an awakenirg. There ARE some quality shingles being sold in California, and there ARE sorne lumber dealers that are stocking and boosting better shingle roofs, but they are verl', very few.

It is my opinion that all California neecls is some educating regarding better shingles, and that she rvill quickly follorv in the trail that Texas-the other great Star shingle state-is already on.

For be it knorvr.r unto all men. that Texas l-ras seen the light, and has come a-running into the fold of better shingles. If you don't believe me, ask the keen young man from the far northwest r.vhom I have mentioned above. rvho almost wept over the shingle situation in California.

From California he journeyed to Texas, and in Texas he staved for iust two weeks. It rvas his first visit to thc

Lone Star State, ancl he came to look over this twelve rnonths in the year building territory. He "knew his stuff" did this young man. He was immediately amazed at the interest shown by every' lumber dealer he called on. They all wanted to know about better shingles, the cor-nparative actual cost of the long and thick shingle roofs, and barrels of other questions were served up to this young shingle booster. And because he knew the ansu'ers to the questions, and because he could sholv them so conclusively s'hat a really friendly act the dealer performs for his customer when he sells him better shingle roofs, and how little more a good shingle costs than a common, ordinary, thin shingle, they grabbed his shingles.

'fl-re young man solcl these Perfection shingles er.er1-rvhere he rvent in Texas. Sold thern in such quantities as amazed him. He loaded his order book as he had never l>efore loaded an order book in the same length of time. It rvas the biggest two weeks sales of his life, and that at a tine rvhen tl-re shingle'market u'as cleplorably tveak, when burring generally has been very light, and general shingle and lumber conditions \lrere lery bearish indeed.

So this young shingle booster has learned the truth o{ n'hat I have said over and over again in these shingle articles in these colttmns, namely, that the dealer buys ancl

JOHN G. McINTOSH, C. P. A. c. s. cowAN, c. P. A.

sells thin shingles simply because the shingle men have not done their duty in showing them and explaining to them the virtues of better shingle roofs, and that all that is required to sell better shingles is an honest and intelligent effort on the part of those who make the better shingles.

For the old state of Texas is fast departing from the ranks of the thin shingle advocates, and the probabilities are that the transformation will be rapid. Texas, demanding and consuming a higher class of lumber than any other territory, should in all reasoh use quality shingles. She used to consume all the heart Cypress shingles she could get. And when she jumped from the finest of Cypress to the poorest of Red Cedar shingles, it was the fault of the folks who make Red Cedar Shingles. Can there be any' doubt about that?

And this young man is saying to every dealer to u'hom he talks: "Make it your business to see that these gootl shingles are nailed to the roof with nails that will last for fifty years, and if you do you,can truthfully tell your customer that you are selling him a roof that will be souhd, and safe, and satisfactory, and beautiful to behold, for two generations. DON'T sell fifty year shingles anrl allow them to be nailed to the roof with ten or fifteen year nails."

Get that into YOUR head, Mr. Dealer, even though you are selling thin shingles. ANY shingle will last longer than a common wire nail. Zinc coated nails are now avail-

Catholic school erected k l8f0 nozo being dismantled for its sound Redanood ltmber.

Old l.ard Mark built of Redwod becomer ncw home and barn"

yearr ago .[. built this Catholic gchool Califomia. lt ie now being Redwood lumber

able to ANY dealer, anywhere. STOCK THEM', even though you don't carry hardware generally. Stock them in order that you may not only sell better shingles, but , that you may guarantee to your trade BETTER ROOFS. For selling BETTER ROOFS should be your obligatioir and your DUTY to 'r'our trade.

Dear Mr. Hart:

My attention the impression Whitacre of N. company.

Los Angeles, May 3, 1924. has just been called to the fact that amohg the local trade is that Mr. Whitacre & Sons, is interested in our

This is entirely wrong and the only way I can account for it is my interest in the Whitelock Lumber Co. in Maywood, and the similarity of the two names Whitelock and Whitacre.

While no doubt Mr. Whitacre would be a very valuable addition to our organization, I have never harl the pleasure of meeting him. I feel that in justice to both of us the matter should be put right.

I know of no better publicity than thru your valued paper and would appreciate. if agreeable, your giving it the proper publicity.

Best wishes to you: Verv truly, E. W. HURST.

it containe.

oth & Mrln thn Fruclp Slcoth fil Crltfomh St. Hmboldt Cruntyr Cd.

Father Henncbcrry for boyr at Alton, torr. d<iwn for the lae ContralAngclaBldg.

The Laqct Motulactttat onil Dir/'tftrJott of Cdiloc* Rcdrlrad Manbq &Iifotnta Rcdoood Acrp,clation

Gasoline Wasted In Engine

Bt, Ethelbert Faaary, Consulting En'gineer, ' IIoreland Motor Truck Co., Burbank.

Over 4 billion gallons of gasoline are wasted annuall.v due to heat losses- in automobile engines. l/2 billion gal' lons per annum would be sufEcient to run all the cars if these- losses could be eliminated. To reduce these losses is the problem on which many engineers are working'

Engine Losses

In all gasoline engines means must be plovided for.cooling the iylinder *a-11s, either by surrounding the cylinder *iitl a *"tet jacket or by using the air direct as the cooling agent. If no provisions were made for cooling, the great"heat developecl rvithin the combustion chamber and ihat created by the friction between the piston and- the' cvlinder. would cause the piston to bincl or seize and de.nrnpn.. the lubricating oil.

On the other hand, the efliciency of all engines depends on their ability to turn into useful work the greatest possible number of heat units generated in the explosion chamber by the combustion of 'fuel. It therefore follows, that the gieater the number of heat ttnits absorbed or lost by the .oolT.rg agent the lorver is the efficiency of the ,engine' Witi iew exceptions. all gasoline engines used on motor vehicles are water coolecl. rvhere the cooling system consists of the engine water jacket, the t'ater circulating system, .the radiator and the fan.

Experiments have shou'tr that lly increasing the tem^perature of the cooling u'ater in the rvater jacke!^i.tory]Q i"gr..r F. to 200 degr:ees F., a saving of about lo/o ol fuel

HAMMOND LUMBER Co.

can be effected. ln sotne engines this saving uat' be considerablv greater.

Engine EfficiencY

The engine efhciency increases lvith the engine s1>eed up to a certiin limit. With higher speed engines the ignited gases expand more rapidly and the time of contact between ih. ttot gases and the c-r'linder walls -durin-g. each power stroke is-shorter. hence a smaller number of heat units is absorbecl or carried au,ay by the cylinder walls at each exolosion. '

In high compression engines tl-re combustion cl-ramber is smaller than in lorv compression engines, for this reason less cylinder rvall surface is exposed to the burning gas and this tends to rai-.e the efficiency of high compresiion engines. A higher compression pressttre gives also a considerably higher explosive Pressure.

75% oI EnergY Lost

Most o{ the heat units containetl in gasoline are lost either througl.r the cylinder r'r'alls or through the exhaust' Approximately l-3 of the energy is lost through the cylindir walls, 1-3 through the exhaust and only 1-3 is transformed into u'ork, under favorable conditions. Ordinarily more than /a of. the energy contained in gasoline is lost' Yet, a certain number of heat units must be allsorbed from the cylinder t,alls by the cooling system else the engine will iefuse to function as the pistons would become overheated ancl seize or bincl. If more than the required

BRADTEY BRAND Scientific Kiln

Drying

Pregerves Within Natune's Stundy Qualities.

Our Productc and Beautiful

tVhy Not Capitalize Ihis Reputation

tor Quality?

The quality of any product depends not only on the ability and facilities of the manufacturer to produce superior quality, but on hia willingnesr to do sol

MODERN MACHINERY AND SKILLED HUMAN EFFORT JUSTIFIES OUR SLOGAN

ttlf ltts Bradleyts ltts Bettert'

STRAIGHT or MIXED CARS

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

AROMATIQUE CEDAR LIMNG

RED OAK TRIM SAP GUM TRIM MOULDINGS

OAK WA.GON ST(rcK GUM FT.'RNITURE

BEECH FLOORING STOCK

Furniture Stock in Sets CUT TO SIZE Ready to Arcemble

Flat Surfaces Hardwood Trim Sa,nded

BRADTEY TUilIBER C().

WARREN ARKANSAS

C. lil" Clark, Reprerntativc Lol Angeler Chicago Lumber Co. of Wash. San Fnncirco

'Weaver Roof Co. prefers to make a smaller pro6t margin and deliver a quality of Roofing that will reflect credit on the name "'Weaver."

You can capitalize this reputa.tion for quality by featuring and pushing "Weaver" Roo6ng.

We have an attractive Dealer Proposition we would like to diecuss with you.

WEAVER ROOF COMPANY, Manufacturerr

Sylvester L. Weaver

Tclcphonc Bdwy.07t3 - Lor Angcla,6lif.

24ft6-{,/6 Eert tth Strcct

Roofing

"Santes Ooerhead"

(Continued from Page l5)

amolrnt of heat is carried off by the cooling system, th',) engine efficiehcy sufiers.

Radiator

In the lrrater circuiating system the racliator is the unit r.vhich actually cools the rvater as it florvs through it. The air, rvhich is.drarvn through the radiator core by the fan, carries off the heat by convection, lvhile some heat. especially on the outside of the radiator, is carried off lrrradiation. By radiation heat radiates arvay into the aimosphere, rvhile convection means that the current of air forces au'a)'and replaces the hot air in contact with thc heated surfaces lry cool air; cooling by convection is therefore more lallid and more positive than cooling b-,radiation.

In order that thc racliator cool the r,l'ater effectir-elr-. the metal of tvhich the racliator core is cornposed. must be made very thin so that the heat transfer from the water to the air be accomplisl.recl more readily and rvithout '"vasting too much energy on the fan.

Heat Conductivity

To render the radiator more effective, some rnanufacturers make the radiator head (the upper part of thLr radiator) of thin brass. Other makers realize the fragilc nature of such heat ancl use heavy cast iron for this r>urpose. Cast iron is cheap in price 6ut its heat conductivity is low. That is, in othe,r words, heat does not flo.w s,' readily through it and lvhen the heat from the inside of the radiator is hindered from florving to the outsicle thc radiator efficiency is- inp-aired and extra energy is lost b.v using a more powerful fan and water pump. A bad conductor of heat offers a resistance to the flow of heat somervhat like spikes of projections in a pipe offer a resistancc to the florv of r'vater-it cuts dorvn the quantity flou'ing through it. Another clisaclr.antage to cast iron is that it

is heavy. An efficient radiator head should combine a high conducivity with strength and lightness. This can be attained by making the radiator head of thick aluminum, u'hich is light in rveight and strong. The heat conductivity o[ aluminum is much superior to that of brass or cast iron.

The Moreland Radiator

In the radiators used on Moreland Trucks, the core is built up of different sections, and it is possiltle to cut out each individual section by simply loosening a ferv screws and inserting a piece of cardboarcl or metal betrveen thc clamaged sections ancl the rest of the core. llence, in Moreland trncks it is practically impossiltle to be stalled on the road dne to a damagecl radiator core unless the damaged area is very large.

The radiator heacl is rnacle of thick aluminum rvhich is light in rveight and is a goocl heat conductor. The heat conductivity of alutninum is mttch superior to that of brass or cast iron. The Moreland radiator head thus combines l-righ conductivity with strength and lightness.

The Nloreland radiator is manufactured at tl-re Moreland factory, and is designed and built for maxinrum efficiency so that under ordinary running conclitions the engine is neither over-cooled nor under-cooled, thereby eliminating the losses due to these causes.

ALBION LUMBER COMPANY MOVES LOS ANGELES OFFICE

W. J. (Ilill) Larvrence, of the All>ion Lumber Company's Los Angeles offices. sencls in rvorcl that they have moved.

This office is now located at 397 Pacific Electric Building, phone TUcker 5779.

Bill says ii you have never seen redrvood jurnp, tcr Dhone him an order ancl then rvatch.

From the Healdsburg "Tribune."

uontHERN LoccERS co rHRoucH TowN

Jean,anf Pierre Georges passed through here last night -quite a;.grmber of Jeans and Pierres and Georges.

A contingent of 46 French-Canadian woodsmen from the woods of northern Maine, going into the redwood forests of California to work, passed through Healdsburg on the Eureka express late last night. They are being imported by the Hammond Lumber Company because it is difficult to seclrre on the rvest coast men u'ho will remain in the woods.

Those who saw the French Canadians were surprised to find that only a few wore mackinaws and knitted toques. such as the movies had educated people to believe all French Canadians rvear everYrvhere.

, NEW YARD NEAR LOS ANGELES

The Howard Bartz Lumber Company has opened a yard in the City Industrial Tract, on Mission Road, near Los Angeles.

LONG BEACH LUMBERMAN DISAPPEARS

Mr. A. M. Goodhue, who has for several years been the manager of the Long Beach yard operated by the San Pedro Lumber Company, strangely disappeared on Friday, April 25th.

Since that time he has not been heard from and his u'hereabouts have remained a mystery.

Officials of the company have stated that they are conducting an audit of the books at this plant and also that they will announce Mr. Goodhue's successor.

COMPLETENESS OF STOCKS IS A BIG A,SSET TO THE SALE$ MAN CAI-LING ON THE CALIFORNIA TRADE.

that'c what wc hrve.

White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Poets, Ties, Stakes, etc. Los

MY FAVORITE, STORIES

BY Jack Dionne

STICKTOITIVENESS

For many years I told two stories illustrating that great quality and characteristic-"STICKTOITIVENESS"-or "staying qualities." One was that good old story-already told in this column-of the New Orleans dock-working nigger and the anvils. The other is still older, a product of the Civil War, an incident that occurred when Sherman made his famous march to the sea.

Sherman's men had picked up a fifteen year old Georgia boy who had been left behind on thqir plantation when tris fattrer and elder brothers went to war' He had been left to look after his old mother and the plantation, but was found to be of use because of his acquaintance with the territory, and they kept him in the Federal camp for a few days as a guide, his position being that of a semiprisoner.

He proved to have a very sharp tongue, and his favorite subject, which he used whenever he got a chance to talk to the Federal soldiers, was to remind them that "IJs rebels certainly did give you Yankees Hell at Chickamauga"' Chickamauga was his favorite subject, and he kept "rubbing it in" at every opportunity until the men got sick

and tired of hearing him, and only his peculiar position saved him from rough usage. This came to the ears of General Sherman, and he ordered the boy brought before him. "Son," said the grizzled veteran, "urhat's this I hear you always tell our men about Chickamauga?" "Well, general," said the unabashed youngster' "I just been telling them that us Rebels certainly did give you Yankees Hell at Chickamauga, and we DID."

"It seems to me," said Sherman, "that you have been taking a rather cowardly advantage of your protected position to harass my men, and I'm going to make an example of you. You can take your choice. You either go Ndrth to a Federal prison to remain until the war is over, or you will immediately take the oath of allegiance to the United States of America. Which will you do?"

"General," said the boy without hesitation, "I'll take the oath"" Which he very promPtlY did.

"Now son," said Sherman with a grim smile, "what have you got to say about Chickamauga?"

"Well General," replied the boy, likewise grinning, "all I've got to say is this: that THEM Rebels certainly did give US Yankees Hell at Chickamauga."

ffimil$$00

W. M. BEEBE

259 FIRST NATIONAL BANK BLDG. SOUTHERN HARDWOODS_VENEERS

Superior Oak Flooring, ttAncricatr Fineet" Scnd'nc your inquiricr and otder. Tclephonc Dougler 9ll7

H. B. MARIS

New LocatioeOffice and Warehouse

?35 3rd Street-Oppolite S. P. DePot Home of WESTMADE PLYWOOD

G. A. Racouillet

R. C. WITBECK WHOLESALE

Southern-HARDWOODS-Northern Bruce Oak Flooring Maple Flooring

l2lXl Firat National Bank Bldg. Telephone Sutter 2'fi14

THIS SPACE FOR SALE

DIMMICK LUMBER COMPANY

MILI. AGENTS PACIFIC COAST LUMBER CAR AND CARGO

AGENTS

WESTERN yHITE CepAR CO.

PORT ORFORIT WHITE CEDAR

DouGLAsi FrR - SPRUCE - HEMLOCK cLoBE'-ExpbnT iulfiBen co. RED cEDAR SHINGLES

"---1a"i.di"ia -o"iio"

----3."-tG,- w4hington

CALIFORNTA SUGAR AND WHITE PINE

24 California Street SAN FRANCISCO Telephone Douglas 8925

DOUGLAS FIR.SPRUCE.HEMLOCK-WHITE

Van Arsdale-Harris Lumber Co. Manufacture and supp ry of f ic,til:3 ?Jffi: "Po rympic

Again the Van Arsdale-Harris Lumber Company,- the house of specialties, has found a use fon Pacific Coast lumf-..--*n.t"'lumber irom other regions had been previously used.' .'

Under the supervision and with the co-operation 9f Mrt Ernst Brandsten, Diving and Swimming Instructor. at Stanford University, and coach for t-he American lJtvtng ""a S*i-*ing teims at the Olympic Games, this Comp""y- made ex"tensive tests of diffeient lumber, carefully selected for this PurPose. --A; ; result, Old Growth Douglas Fir selected for close ".ili."t grain which runs absolutely straight as well as vertical fiom end to end was adopted as the Internattonal R.g;l"ti"" Spring Board. The official dimensions of the n"E"i"tio" Bbard are 3" thick by 20" wide (in one solid oie?e) bv 16 ft. long, tapered from center to end to Proi"." itt. maximum of ellsticity. Fro'm these boards seveial additional feet in height are attained by the performer

after leaving the board which is a great advantage in fahcy and high diving.

For the reason that Douglas Fir Spring boards are made in one solid piece of vertical grain lumber, deterioration due to the separation of the joints, and warping of boards that are made of several pieces and bolted together, is eliminated.

International Regulation Douglas Fir Spring Boards (Brandsten Design) have been in use at several of the Universities and Athletic Clubs for more than five years.

Van Arsdale-Harris Lumber Company has supplied these boards to the West Point Military Academy, Annapolis Naval Academy, Yale, Harvard, Columbia; and in faCt to practically all of the Eastern Universities, as weil as to th-e Universities of the West and Athletic ,ehbs and Swimming Pools throughout the United States.

tiour of these Spring Boards have been shipped to Paris

(Continued from Page 21.)

for the use of the competing teams in the Olympic Games. The American team to parlicipate in the Oiympic Games i._ lory training on these boards at difierent -points in the United States.

The Van Arsdale-Harris Lumber Company states that its interest- in producing these spring boirdi is not only to obtain the maximum of performanie for the divers, but also the furtherance of the use of Pacific Coast lumber. and the advertising Douglas Fir in this instance receives.

One can readily realize that this is not profitable business for the dealer, as practically only zOTi of. the boards received from the mill conform to the exacting require- ments of spring boards.

..BOBBIE''BYRNE APPRECIATES PHONE CARD

California Lumber Merchant, Fay Building, Los Angeles.

Gentlemen:

We want to thank you for the very attractive and useful Directory of the Wholesale Lumber Offices in Los Angeles.

It will find a prominent place in our office for ready reference and also remind us that we have a lumber trade journal that SERVES.

Congratulations, WESTERN HARDWOOD LUMBER CO. B. W. BYRNE.

Gus Hoover Busts Into Print

This little ditty .comes from Gus Hoover of Los Angeles. Gus sags that he sot it from a gooil frienil of his,'anit tkat he thinki it is zuorth printin"g. Here goes.

"T.yo- frogs out for a stroll one evening meandered into 1 Til\ house, where crocks of fresh creim were cooling. Selecting the most inviting jar, the frogs dove in.

"For.a long time lhey swam around and gaily disported themselves in the rich cream.

. "After having_filled up to capacity and tiring of their debauchery, they decided to continue their stroll.

"The diving i" Iqg been easy, but the hopping out pre- sented unforseen difficulties. For an hour t66y i'icked ind splashed in. a vain effort to scale the slippery- sides of the crock. At length one of the frogs in desiirafion addressed. his companion:

"It's no use, Bill, I'm through," and with a faint croak of defeat flopped over on his baik and sank to the bottom.

"But Bill was made of finer clay. He struggled and swam, kicked and splashed and bihold in anolEed hour persistency had its reward, for the cream had turned into butter ! With a croak 9f jgy he climbed up on the yellow mass, flicked the perspiration from his hose, and lioppecl out into the night.

"Moral: Don't be a quitter."

REDWOOD CITY YARD GETS READY TO MOVE

The Fox-McNulty Lumber Company, at Redwood City, is getting ready to move their ,stock and equtpment to t6e new site, recently acquired, on Rogers St.

This company is the successor to the Tacoma Mill Com- .panI, which operated a yard at this point uhtil 1916, when they were bought out by the present owners.

c A D Y U A L I T Y NOW IN THE WEST

For twelve years "Cady Quality" has stood for the Standard of quality, in the South.

We now areable to offer the same gradesand seryice to tfie California trade, from our stand of Arizona White Pine, the finest timber growing in Arizona. Our three band, electrically driven, modern mill is sawing at tfte rate of 100r(X)0r0fi) feet per yearr €nabling us to offer ,for quick ehipment, anything in strictly up-to-grade, air dried, BOX, SHOP, COMMONS, and UPPERS; all "Cady Quality."

We invlte you to give Cady Quality Arizona White Pine a trial.

w.

Branch'Offices

R. J. (Bob) Colllu ......-- fr I. W. Hcllnrl Bld!, L.. AryCo, CrL

Harry S. bfold.......,.....-,.....1 Mrdra Aic., Na Yc|r

Fnntr G. -Krrrlch,................Phatcrr -Hotcl" Cf,icef6, ltl.

Bm C. Vrrncr..............t1? Prrtclr! Bl&.. Dalbr. Tcer

R, S. Davlr....lla Clty Nrgt. B.hL Bldr., Shn eltonto. Tcu

G. C. Gce & Co.,.,...........buelc Bld3, Indienrpoltr, lnd.

Trlsbt Lbr. & Shlnglc C& R. 4,. l-oag Bldgl Xr,nru Clty, Ua

Iabcll & Kc|rc....................Bcco Bl&- Wlcbitr *ilg

Bddingor & Vcraon..Matroa Bhnchc Aua,'Ncr Ortio+ lr.

M. CADY LUMBER

McNary, Arizona (Formerly CooLv)

CO.

CALIFORNIA SALEJ OFFICES

661 I. W. HELLMAN BLI'G. PHONE VAndike 2861 LOII ANGEI.ES

ACORN BRA,ND OAK FLOORING

the trademarheil harduo o d flo oring grw.rantee d uniform in milling, groding and ditnensions.

Sell Hardwood Trims

The attitude of lumber merchants toward hardwood for trims is changing. Because of the greater ease in milling soft woods, many of the mills have heretofore discouraged the use of hardwood for interiors-except for flooring. Now that the lumber merchant is realizing more and more his responsibility to his community, he is no longer content to sell mere u'ood. He wants to sell wo6ds that have permanency as well as beauty. And he is surprised to find how interested the public is in the many beautiful hardwoods available for trims. The prices are not prohibitive to the consumer t We can supply you with genuine and Phillipine mahogany, birch, plain and quartered oak for wainscoting, baseboards, door and window casings, etc.

C ompletes O r$a nization of the"Millworklnstitute of California"

United Sash and Door Dealers Disband

The Millwork Institute of California, a recently organized body of mill, sash ahd door and other woodworking industries, has completed the details of their organization, and are now running *"moothly at their two recently established offices at Los Angeles and San Francisco.

It is stated that the Institute has been organized for the purpose of investigating costs, determining standards of patterns, and for the carrying out of other actfuities, all designed to {urther the intelligent and economic operation of the millwork and sash and door buslness in California.

It is intended to have the body cover the entire state with district offices, or "Councils" at different points. , At present they have an office at San Franclsco, under / the direction of Mr. H. T. Didesch, formerly of the Millwork Cost Bureau of Chicago, and the Los Angeles activi, ties of the organization are being looked after by Mr. L. ' E. Gates, who until its disbanding, was secret'ary of the United Sash and Door Dealer.s of Southern California.

The Los Angeles office of the Institute is known as the Los Angeles County Branch, Sash and Door Division and is located at 5I4 Central Building.

Mr. Harry J. Gaetjen, of the Empire Planing Mill, ' San Francisco, is the President of the institution, and Mr. E. A. Nicholson of the Pacific Door and Sash Company, Los Angeles, is the Treasurer.

Mr. Didesch is Secretary and will have headquarters at San Francisco, working with Mr. Gates, the Los Angeles Secretary.

At present they have about eighty members and will probably take in companies engaged in other woodworking operations besides the sash and door and planing mill business.

The first Quarterly Convention of the Millwork Institute, will be held at Santa Batbara, May 2kd and 24th, at the Arlington Hotel.

HARDWOODS

ACORN BRAND OAK FLOORING

..WOLVERINE'' MAPLE FLOORING

..EUREKA'' HARDWOOD PANEIS

..BIG TMBER" OREGON PINE PANEI.S

SCHUMACHER PLASiTER BOARD

BEAVER BOARD-UPSON BOARD

As stated above, the United Sash and Door Dealers of Southern California, an organization of sash, and door dealers and planing mills, that has been in Los Angeles for a number of years, has now gone out of existence.

GLENDALE'S NEW YARD

The Bowerman Lumber Company, Ltd., has opened its yard at Glendale with a great many improvements and additions to the plant formerly occupiecl by the Edgemont Lumber Company, which the new company took over.

Mr. C. C. Borverman is the president',of the Bowerman Lumber Company, and Mr. George 1\4. Hammond is secretary.

Mr. Bowerman is from Idaho where he was for mahv years engaged in the retail lumber gamq. He is a Hoo Hoo in good standing, a past president of Rotary, and was for a time on the City Council at Pclcatello.

5f1-545 Firrt Street, Oakland, Cafif.

The new company :tlas installed a complete stock of building materials, and have adopted q slogan "Everything from nails to stucco."

Talk About "satisfied Customers"

Our Los Angeles office received this letter recently from one of their large Customers:

"Inclosed please find our ordeq {I52p for another car of #L Comm6n 0. P. for our yard stocks and we shall appieciate the same pronpt service you have glven us oir-ttre large special order recently placed with you.

ttWe have had considerable comment on our comnon lumber furnished by you and we would like a continuance of this oualitv. Oire-of our custoners yesterday asked us how rie couid afford to sell at common lunber prices such high class stuff .fl

THE BOOTFI.KELLY LUMBER CO.

Eugene, Oregon

WE ARE PANEL HEADQUARTERS FOR SOUTHERN CALIFORNIA

'We carry the largest stock of standard panels in this territory, and have an enviable reputation for prompt service. Bataan mahogany is our specialty.

Wheeler-Osgood Company Receives . Praise

The Tacoma Own-Your-Home Association has iust closed one of the most succesful "own-your-home" exposi- tions that has ever been held in the west. It waS conceived and carried out largely through the efiorts of John Dower, president of the Tacoma Own-Your-Home Association.

One of the most dramatic features in connection with the show was a display of Laminex doors, with a door being soaked in water. This door was selected at random and placed in the tank of water at 6:00 o'clock Monday evening, April 7. It remained in the water until Sundav morn- ing, when it was taken out and weighed. The- weight showed that it had absorbed 6r/a lbs. of water. NonJof the veneer had loosened or the'joints of the door opened and the door was perfectly straight, with no signs of buckling in the stiles, rails or panels.

^ President Dower, in a letter to The 'Wheeler, Osgood Company, manufacturers of Laminex doors, staied: "

"I wish to congratulate you on your splendid exhibii at Tacoma's first "Own-Your-Home" expbsition. your hovel exhibit certainly created very great interest and I am sure that the building public was thoroughly sold on the superior qualities of ybur Laminex doors.

"We have all seen many built up doors that have blistered and buckled under ordinary weather conditions, but after seeing-your Laminex door, without any filler or paint on it, soak for a week in water without the- slightest iigns of giving way, I am thoroughly convinced thaiyour Liminex. built gp door will stand -up under any co.tditiotr. I considered it very remarkable that this dooi took on 6 lbs. of water after soaking a week and that the door or its panels did not warp in the -lightest degree. You have a wonder- ful product and I rvish you greal success with it.,,

"TO WHOM CAN.YOU SEND YOUR OPEN ORDER, trO{OWING IT WItt BE BIttED AT IIIE TOWEST MARIGT PRICII"

Where can you get odd work in twenty four hours? FINISH...MOI.JLDINGS

T]|T QlJICl(ANDT]|T DTAD

The human race always has been-always will be-divided into two classet.

No matter whether business is brimming over with prosperity, or deplorably slach, the live lumber dealer will always appreciate

SERUIGE"

And THIS is official headquarters for same.

Whatever it is worth to your business in lumber, timbers, or red cedar shingles, THAT IS WHAT WE OFFER!

About "Flold-up" Advertising

From the North Coast Weekly Letter, National American Wholesale Lumber Association

About every so often, the rvell knon'n "serpent" in the form of a slick advertising salesman, persuades Coast lumbermen to invest good money in some proposition of more or less mythical value to the organization he purports to represent-the advertising value of which is often absolutely nil-and as a g'eneral rule the solicitor does not even belong to the organization in question, but pockets for his rvork from fifty per cent up of the proceeds.

Among all the forms of harem-scarum advertising, per:haps none is so malicious as that which pretends to carry financial benefit for some organization, either clf private individuals or public servants, and rvhich carries with the solicitation the implied threat that if advertising is nr>t taken, some dire happening such as the withholdrng of patronage, lessened fire or police protection, careless irantl. ling of goods in transit, or something of the sort is iil<elv to befall the party being solicited.

The implication nearly always found in such solicitation, rvhether intended or not, is that if you advertise in "The Boob Journal" or whatever it is, yorr l.riil gain a:r advantage which those who do not rvill lack and rniss. To use the r.vord blackmail would be too irarsh, but t!:at therc-. is a faint taint of coercion thru promisc.; anrl tir::t-'ats, tacit but'real, hardly can be denied.

A case in point has just been rnn dorvn by the Buffalo

Chamber of Commerce, and has resulted in the arrest of a man named Charles A. Smith, u,'ho u'ith his fellou'workers were operating their advertising schem,es in a National manner and the evidence showed that they had taken more than $100,000 from business firms within the last fe..v months for advertising in various so-called publications and for support of various organizations which, if tlrel' exist at all, are at best almost unknown and of ,loubtful social or business importance. Among the publications Smith claimed to represent \.\'ere "The Railway Employers' Time and Year Book," "National Labor Leader," and many others.

In most of the principal cities of the country, the advertising clubs have organized Better Business Bureaus to promote integrity and create confidence in advertising, selling and other phases of business. It is the purpose of these Bureaus to investigate and rvipe out misleading or untruthful advertising and thus make all advertising more effective because of its truth and reliability, and to protect the people from financial frauds ancl questionable promotion schemes. Thru the elimination of these schemes and fraudulent advertising, thousancls of dollars are saved annually for business men.

A mighty good precaution to take on being solicited fqr advertising or cash donations is to ascertain from your Better Business Bureau or your Chamber of Commerce

REDWOOD and FIR

WE CARRY A I.ARGE WHOITSALE STOCK AT OI'R OAKI.AND DISTRIBUTING YARDS WHICH ENABI FS US TO GTVE YOU PROMPT LOADING OF YARD AND SHED ITEIIIII IN BOTH REDWOOD AND FIR.

whether or not the proposition is a worthy one to support -whether it has their official endorsement.

Never sign an advertising contract or pledge under PRESSURE ! Take the time to investigate and consider

it from all angles.

Letter No. 118

April8, 1924

Roy A. Dailey, Manager North Coast District

ARTHUR T. UPSON JOINS STAFF OF NATTONAL LUMBER MANUFACTURERS ASSOCIATION

Washington, May 8.-Arthur T. Upson, chief of th9 section of industrial investigations of the U. S. Forest Products Laboratory, Madison, Wiscohsin, has tendered his resignation, efiictive June 30, to join the staff of the Nationil Lumber Manufa.cturers Association. His duties with the latter will be to assist the various regional associations, and to co-operate with the lumber trade and lumber cohsumers in introducing and developing the new national lumber standards which go into effect on July 1.

Mr. IJpson's work in the Laborator-y, and in the Forest Service generally, has specially qualified him for his new duties. He hal also been active in the preliminaries of national lumber standardization, and has attended all the meetings of the Committees on Lumber Standards. as-well as the fhree national standardization conferences at Washington.

HOWARD THOMPSON VISITS LOS ANGELES

\{r. Howard Thompson, manag'er of the Frost Hardwoot{ Company at San Diego, spent a few days.in Los, Angeles last iveek, attending to some business affairs, and visitinq among the Hoo Hoo boYs.

He-states that it is no exageration when he says that San Diego is looking healthier in a business wa-y- than- he has evei seen it, and that the building material dealers there are all doing a fine business.

"No-Weight" lYindow Springs

PROFITS

A highly ratirfactory wcightler window dcvicc.

Ovcr 5ll0 California rcprcrntativcrDercriptivc foldcr on requc.t.

The'No-Weight' lYindow Sping Co.

J. A, Ganahl, Gcn' Mgr.

1612 W. Werhington Bcacon 5498 Lor Angelcr

THE MIGRATING BIGTREE

The California Bigtree, or Sequoia Washingtoniana, has has been one of California's interesting features since first the groves of the mammoth pine were discovered by the rvhite man. In recent years, however, notes the Forest Service, United States Department of Agriculture, there have been indic4tions that the tree's exceedingly rapid rate of growth in California might be challenged. Oregon and Washington can already point with pride to the excellent growth that the Bigtree is making in these States. Specimens are commonly seen in many cities and towns west of the Cascades in both States, where they are making rapid growth. In Portland, Oregon are several trees about 50 years of age that are 100 feet tall and several feet in diameter. To what extent the Bigtree is adapted to forest conditions in the mountainous regions of this district has yet to be determined. Trees in the l9l2 plantations in the Crater National Forest in southeastern Oregon, at comparatively low altitudes, have already reached 10 feet in height. Plantings above 3,000 feet, however, have practically failed.

REDWOOD EXPORTS PASS 3,OOO,OOO MARK IN MONTH

Exports of Redwood lumber from Eureka during the month of April, passed the three million mark. This was in addition to exports of ties, posts, shingles and doors. The exports weht to Australia, Mexico and Hawaii.

Of the 3,034,054 feet of Redwood shipped, 2,755,584 feet rvent to the foreign countries, and. 278,47O feet of Redwood rvas taken to the Harvaiian Islands. The foreign cargoes incltrded also 140,000 shingles, 18,391 ties, and 126 feet ol doors. This material was carried on four vessels, the Mukilteo, the Norwegian steamers Thordis and Rigi, and the Swedish steamer Roxen.

DOUGLAS FIR BY CARGO

Agency: Bay City Lumber Co., A. J. Welt Lunber Co.

Aberdeen, Graye Harbor, Warhington

S. E. SLADE LUMBER CO.

26O Cdifornia St., 322l. N. Van Nuyr Bldg., San Francirco 'Lor Angelel

SUDDEN & CHRISTENSON

LUMBER AND SHIPPING

AGENTS

l'b.rdccr Lunber & !ft!3k Cg' Abertlcon' T9r..h'

|.DGrlcD [il] Co.. Aberd€en' wean. frffiii; ii-rcr'& !LrL8l9 oo.' Eoqulam' w.!h.

Fto-.rct !f,lll Co.' ProBPer, Ore. - -i;;;;d-tonb6r oo-- Reymond,. {aah-' ' dif.--tr. n-oi b r,utcr oo- South Bend'. \Eash'

i.lt"rt itfi Oo.. Abcrdoon' WasE' ;;;-fotll-b-ir-o.u.t oe.' so-uth Bend' Ts9!h'

i]L-Lc-L irrrstc Go.' gouth Bcn'!, wa!b'

S1IE.IIIIERg

Broollyl R..Ynold

OirDGl Crobr

Grryr Barbor Olrltlca OhrlatGrrro!

Oatlcrlnc c. tuddcD Ednt OtrLt r.ar

Vhltr rcdrt

9(X) A,. G. Barlctt Blt8. t or Angclcr Arctic Club Sddc 610 Bldg.

6th Floor-Hind Bldg. 230 Caltfornh Strect San Frencirco

Going Back 18 Years

We ore indebted to A..1. Ru9s9l_1, of -t!r9 Sqy\a Fc. _!umber Con.pany, San Francisco, f or a copy of ,,Pacifrc Coast Wood and lronl'issue of May,\5. This Publicdtion, deaoied-io the interests'of the luinber,. saw- tnill and millwork industries, zaas published at San Francisco until about l9lS.

This issue (May, 19o6) cdme out on tlte first of the month, rigltt after the terrible fire tlnt leaeled the city of San Francisco on April 78th onil l9th., of that yettr.

Below is o refroduction of some of the news it:uts and. ad.",ertisements that appeared.

This Journal has gone through the fire. Its type, its presses, its advertisers and its readers have also done the same. Woo.l and Iron is out on the first and at the first, as usual. We should keep it where it has always been and we want our advertisers to stand by us as we stand by them.

We extent the deep'est condolence to our clients who have lost with us, but we are thankful that vre are alive and well, with strength to cut in and continue getting and keeprng business. It takes trouble to show you your friencls and we are all friends. ready for the strain wtth our musclt's sound an<i our rninds clear.

The Stockton, Cal.. "Independent" came out the llth of April with the statement that "the sugar and western yellow pine cut in California for the year 1900 v/ a s 864,663 feet."

The mountain mills had better be careful of their boiler pressures under such strenuous season mitl TUnS.

San Francisco-the met- ropolis of the Westwas leveled bv fire on April l8th and'19th. The 20th of the month witnessed the first efforts to- wards rebuildine. The spirit of '49 has -not been dissipated by luxuries or indolence, for the peoplewealthy, poor and middte class-started to work at once to annul the fire's direadful results. The great. pregnant word, "San Franciscans" covers all-with some to sDare. We had all hell popping, _but the cork is now-lieirif hammered home and i; ninety days the city bv the Go.lden Gate, sphinxlike, wilt comrnence to tower again as of old-onlv more beautiful, inspiring ind as- prrlng.

was what was rreeded. Eastern buyers were to be seen on the street soliciting carloads, but there were few takers of the orders. Lumber was scarce and only the most favorabte demands were considered. This was especially true of the pine market. Retlwood was not so abnormally active, but was liolding its own an<l the conditions were indicativb of far better times ahead. Shingles, redwood and cedar. were

active at list prices and thc former were still millions behind the order books. The shut-down in the Pa- cific Northwest of thp shingle mills was and i,s bearing good results anrl the wisCom of the movement is not now to be questioned.

T|JMBER COMPIilY, REDWOOD

LUIIIBER, SHII{GLES, TIES Al{D

Pacific Coast, Eastern -r ForeignTrade

MILLS AND KILNS AT FORT BRAGO, CAL. Cap.city, 3,6@,000 fcct of Lumbcr end 4,ooo,ooo Shinglcc Pcr montb.

ORDERS OF ALL 8IZE8 HANDLED BY RAIL OR WATER Quot6 Delivced Prid b rll Frb ol th. Unit€d girt6. Forclto Od.n aollclt.d lrrd, Phol4 llll ild orY |(|lr, stxTil mD cHrlltrt sTRffrq 208-20? cn0crm Bumlill!, SAN FRANCISCO, CAL.

'l'lre lurnbermen of the Wes-t lrave shown their superior rnettle and the people appreciatc the feeling. When told of the action of the lumbermin in'iefusins to "advance prices. there were indications of iL. -ippr"ii"t;Lr --"? the consumers in the laudatory remarks on all sides. ^'

PRIOR TO THE FIRE

The first seventeen days of April witnessed the general tra<le propensities.of.the -year. Orders were large and plentiful; prices wetl marntatned $ tth an upward tendency. The local orders were 'enormous with just as 11.uch called for south. Building was active and competition was stilled by the desire to secure tr.imber where possible. In' many instances, price cuts no figtrre. The lumber

Hardwoods were a trifle dull, but ruinous competi- tion on the coist was responsible for the unhaplry state of 'his market. FerQ houses liandle the hardwood lumber, yet an entirc absence of co-operation, was the keynote of the failure of the dealers to take the best advantage of the then current prices.

THE S'TIP SUBSIDY MEASURE

The fire at San Francisco was bad enough, but there is another catastrophe that must be averted. The ship subsidy bill must be killed if the bonus is to be allowed American craft carrying lumber from British Columbia to coastu'ise Dorts,

POST OFFICE ADDRESSES

Since the great fire, thc lumber companies have taken offices as far as can be ascertained at the following a\':dresses:

J. R. l{anify & Co., 9 Mission St.: Union Lumber Co., 6th and Channel Sts.: Suctden & Christenson. 9 l\lission St.; Hammond Lumber Co., 2252 Broadway; Grays Harbor Lumber Co., Bacon Block, Oakland: Inman Paulsen,

Kohl Bldg.; Tower Bros., 1238 Filbert St.; E. J. Dodge Clo.,200l Alameda Ave.; C. R. McCormick & Co., 108 St. Paul Blclg.. Oakland; Pacific Lumber Co., Oakland Savings Bank Bldg.; S. E. Slade Lumber Co., 1250 Clav St., Oakland; E. K. Wood Lumber Co., Channel and 5th Sts.; Albion Lumber Co.. Channel and 4th Sts.

HOO HOO OFFICERS FOR NORTHRN CALIFORNIA

Snark, Frank W. Trower; Senior Hoo Hoo, D. B. McDonalrit Junior Hoo Hoo, M. W. Davis: Boium. W. A. Hammond; Scrivcnoter, Jno. P. Muller; Jabberwock, F. W. Foss; Custocation, H. W. Templeman, Arcanoper, L. D. Foster; Gurdon, H. W. Hogan.

Under the direction of Snark Frank Trowcr, Hoo Hoo helcl orre

of its most successful initiations on the 7th of April last. The tear-n of officers, with the able assistance of Ex-Vicegerant Henry Templeman, carried ofi their labors with splendid eclat. The work of Junior Hoo Hoo Davis was replete with brilliancy and surpriscs, so that the candidates and members went home fully satisfied with the cercmonies of the night. With one exception, every member's efforts were most appreciated, but there seems, in that individual instance, to be a stight tendency toward "Too Much Johnson."

Among those pres€nt were: F. \Ar. and A. E. Trower, J. C' Ellis, R. J. Knight, G. T. Hofiman, E. F. Niehaus, J' W. Palmer, W. A. Hammond, W. J. Woodside, R. A. Hiscox, P. H. Thompson, W. H. Newell. C. R. McCormick, J. S. Gill, A. B. McNair, J. H. Povvell, W. W. Everett, A. J. Russell, i. H Pricleaux an<i J. H. Cunningham, all of San Francisco.

There will be an initiation before lot.rg ir-r the Valley of the San Joaquin. Let all line up for tl-re good of the Order, more especialll' for the good of the purblin<l kittens waiting for the light of day down where the Joaquin flou's. Perhaps there is \Vurtxberger there as well.

The great fire rvill call a halt on Hoo Hoo jollity and givc the Order a chance to shorn' u'hat it is good for.

WHAT THEY THINK OF IT

S. E. Sladc: "Why, this thing is too hard to believe see the city's remains. We are going to come out O. K. though, and be better situated than before."

"Matt" Hlrris: "Our whole fine yard and offices went, but we came out with whole skins and plenty of vigor to show others that San Francisco is very much alive."

A. B. Hammond: "I am uot a very well man. I wish I were thirty again, for it is my belief that San Francisco shows more possibilities ahead for young men than any other similarly stunned city."

J. R. Hanify: "A little too soon to deal squarely with the future prospects, but I ttould say ofihand that I believe we are sailing in the right directiorr toward conservative advancement of San Francisco. It is a hard blow, but we will drcp a little laziness and all get busy."

E. I(. Wood: "Our yards are sraved, and we are ready for orders arry and all times. In my mind, I believe we shall see San Francisco the best city in the country, if not in the world. We lumbermen should now all pull together and mdke things spin."

LUMBER LOSSES BY FIRE

The following are the lumber companies tvho lost their San Francisco yards by the fire: Bellinghanr Bay Lumber Company, Simpson Lumber Companl', Doe & Company, Hickman & Masterson, Jones & Co., E. A. Howard & Co., N{cClc,rd River Lumber Company, D. H. Bibb Lumber Co. Blythe & Trott, E,. F. Niehaus & Co., Allen & Higgins. The only yard saved along North Beach was that of Swett & Davenport, while all the channel yards were saved, although considerabl-v looted afterw:trds.

BLAZES

The lumber business in Sar-r Francisco is on agai l. Thc owners and managers who were fired April 18tir have been employed again at higher '*'ages.

Hereafter look out Coast lumber trade. profit. n'hen prosperity strikes the It's u'rong lo be making a

Lumber went up on April 18th. The ncw conditions affected the yards, wholesale and retail, along and about the water front.

The combination on April lSth took steps to icduce yard stocks in San Francisco.

Some lumbermen are really happy only rvhen they are making others more nriserable.

The lumber merchants of San Francisco have all shown the stiff upper lip. They had to. Razors and time to use them were at a premium.

The blues are liable to stay a long time with us if we give them the glad hand.

-fhere *'as a heavy run oll lumber iu the Channel district after the fire. The police stopped it, on the request of the ya'd owners. 'fhis looks like undue restriction.

Owing to the heavy lvind after the fire, some of the iumbermen had their offices blown dou'n the str€ets. They should have had strings on their hats.

N. H. Falk was in Los Angeles on April 18th. Hc reports having a hot old time there, even without a fire.

Norv is the time for thc lumbermen to join togcthcr and erect their own Lumber Exchange Building.

San Francisco, fired by Nature, is nou,' ablaze with errthusiasm. f-umbernrcrr rvant littlc here belou,', but thcy don't get that little very long.

There rvcrc pl'enty of short purses, but ferv, if any, long faces seen during or after the fire.

New San Fral.rcisco lumbermen feel a good deal like Jonah-that it takes a great deal to keep a good man down.

It's an ill wincl that blorvs nobody a fe*' bouquets. The mills of the Coast will ship a fer,' feet of lumber to Nerv San Francisco' Fair returu is no robberv. Old San Francisco l.roused the lumbertnen. aud now the lumbeinrcll are to house Neu' San Francisco' unt il rrr

Eight Advertisements from a Lumber Trade Paper of May 1906. These Concerns are AND ARE STILL still doing business, ADVERTISING.

SHIPPING AND LUMBER.

LUilIBER STEA]IIERS (}F ItL SIZES F()B CHARTEB

tor Ertd.tr 3 L..c},Ib.d...,;.3h., .nd

Ludbor Gonpart, Iolllt o,;..h.

THE ROBERT DOLLAR COMPANY,^

tlo. 134 Californiq Streef, San Fmncisco.

COilPAflY.

Redwood Gargoes

Sawn to Order .

40 CelrroRNrA SrREsr, SeN FneNcISco.

Telephone Drurnm 68.

MILI.S AT MENDOCINO

J. R. HANIFY & CO. DOLBEER & CARSON,

Wholesale Lumber Dealers Fledwood Lumber !

Alfrcd lohnson, Amcricen Mill Co.. EIL River M' & L. Co., Coolllla-lilty.0.c. Gr.y! llrtlot, Wrth. lluarboldt Coooty, Crl 'Greyr-Harbor Lumbcr Co.. Olympia Lumbcr Co..

:HtrcLEs, SHlrEs, BllLRotD TIES, ETG.

DEALERS IN

6 Callforni.a, St,, San Eyaneteco. Cargoes Furnished at Short Notioe, ( A'rB,-DnIED B,DDWOOD. speclaltles: J "0. & C." 8BAllD llo. I RE0W000 SHllfeLES. t sero-sAwDD sEArDg.

E. K. WOOD LUIhBER COiIPAI{Y (lncorporrted Fab. 6, 1895J

REDWOOD LUMBER, Flr a,rr.d. Sllrrlt(se

SHtNGLES, SHAKES, ETC.

Dry Sufaced and Finiehing Lumber a Specialty.

IVille at Scotia, Humboldt County, Cal

illain 0ffice: 308 Rialto Building, San Francisco.

YIBDS: Elrth and Ghennel trcclr.

Telepbore Prlvate Exchorrge 4O0.

WHITE BROTHERS

Importen ol and l)ealerr ln

Hlno WooD LumBER

Ualngotw, h*maooro...W_..W_W

Qwffi

MANUFACTUNERS OF

LUMBER ""d BOX SHOOKS, 3F Shlp Tlmber and Cargoer Crrt to Order.

Eel Buer Ualley Lumber

REDWOOD LUMBEB.

Mlllr at Ncwbur;, Humboldt Gounty.

E. f. D0DGE C0il|PANY, Agents.

OFFICE: 95 MARKET STREET, SAN FRANCISCO.

SAN FRANCISCO as it looks

today

HAVE YOU SEEN THIS MARK

ON OUR COMMONS

IT IS THE SIGN OF QUALITY AND THE MARK OF HONEST WORKIVIANSHIP

When ircomes btrnAIL /fiomilts!

-lt comes from a firm that has specialized in rail shipments for 20 Years.

-lt com es from a firmwith a recognized reputation for reliability.

-lt com es from a miII with a recognized reputation for consistently good grades.

These are some of the reasons *hy, in spite of the fact the lumber business as a whole is not up to normal, our

Los Angeles Rail Department is showing big gains in shipments each month-and our

San Francisco Rail Department shows a considerably larger business today, than for the aame period in 1923.

Ash The Yords That BuY Ftom Us

The Western Hardwood Lumber

Company

Great Hardwood Institution at Los Angeles

Beautiful hardwoods are always a source of interest to the public, and doubly so when tlrey are rare and valuable woods gathered fronr the far corners of the Globe.

A firm which has kept abreast of the times in the business of supplying choice hardwoods for the interior decoration of Southerrr California homes and business buildings, and for use in the manufacture.of high class furniture and cabinets, is the Western Harrlwood Lumber Company, located on a six acre tract of land extencling from Fifteenth to Sixteenth Street, betu.een Alameda Street and Santa Fe Avenue, in the heart of the close in industrial clistrict of Los Angeles.

The Western Hard.w,ood Lumber Company conrrnenced business in Los Angeles in a modest way on limited capital just t\4,enty years ago, and through the energy, integrity and resourcefulness of its officers has built up what is said to be the largest hardvvood business in the lvestern part of the United States, and has played a great part in stirnulating the use of hardwoods for interior finish and the development of furniture manufacturing in the great pacific Southwest.

A combination of fortuitous circumstances gave the 6rst real impetus to the extensive use of hardwoods aud the subsequent rapid development of furniture manufacturing in Los Angeles. In 1907 a tramp steamer, loaded with two million feet of oak logs from Japan, found itself on the Pacific Coast without a customer for its cargo. The logs had been ordered by an Oregorr firm, but before the arrival of the ship the purchaser's afiairs became involved to

suclr an extent that hc could not carry out his contract, and the ship proceeded down the coast looking for a buyer for its cargo.

None was found until Los Angeles n-as reached, when the owners of the Western Hardwood Lumber Conrparry, sensing the possibility in those oak logs, but with neither a place to store them, nor machinery lvith which to saw thenr, ancl faith in the future as their principal capital, nevertheless acquired possession of the logs and set about to transfom them into lumber. A piece of land was secured at the coast, a snrall circular saw mill borrowed from a Los Angeles nrachinery house, while modern machinery was being ship- ped from the east, and a beginning was made on what later developed into an extensive and profitable business.

This Japanese oak r,r'as the first lorv-priced hardwood marketed on this coast, and the means of enabling a few small factories to conlmence the mauufacture of hardwood furniture, thus establishing an industry I'hich has since grown to immense proportions. As the buying public demauded other woods in furniture and house finish, the Western Hardwood Company promptly met this demand by going into our middle rvestern and southern states for gum, rvalnut, cfierry, birch, beech, basswood, oak and maple; to Central America and Mexicp for mahogany, Juana Costa and Jenizero; to Russia for Circassian walnut; to Hawaii for koa, to Burma for teak, to Brazil for rosewood, to Australia for iron bark, and to the Philippine Islands for the many species of beautiful hardwoods with which those islands abound.

It is an education in hardrvoods to risit the offices ancl vards of

the Western Hardu'ood Lumber Company. Upon entering the rnain office rvhere are located the order clerks, bill clerks, and other employes who handle routine matters, you find a spacious room' excellently lighted, rvith panelling, coulrters, etc., in quartered white oak.

Opening off this roonl are, a private room for salesmen, firlished iu figrrred red gum, the secretary's office itl Anrerican black walnut,

magnitude of the stock carried. Here are to be foundr, in adclition to the woods already mentioned, ash, hickory and poplar, used largely by the automobile body builders; apitong a-nd lumbayao fronr the Philippines, used for the same purposes' but lower prrced: sugar and white pine, white cedar and spruce, used by the sash and cioor manufacturers and in the furniture and cabinet tradesi oak and birch from Japan; alder from Washington and Oregon; aromatic red cedar from Tennessee, for chests and lining in clothes closets, and other less known varieties of domestic and foreign t'oods.

One large building houses the most extensive stock of slicecl. sarvn and rotary cut veneers orl the Pacific Coast. These veneers vary from the thickness of paper to a quarter inch thick.

All the sawll velleers are manufactured on tlre preurises' the rnachinery for this purpose being under the supervision ol J. H. Williams. who has cut hardwood veneers continuously for over.fifty years. It is claimed for him that he could not be bribed to trrake anything but a perfect veneer' and because of this standard lvhich he has set, the products of his saw command a prelniunr in the verreer market. This is,his fifteenth year with the Western Hardwood Lumber Compalty.

In addition to the vetreer saw, therc are machines for planing' ripping, resawing, edging and trimming lumber, and a battery of six large <lry kilns where millions of feet of lumber are dried yearly, a very necessary precautiou to iusure the best results in the 6nal use of hardwood lumber. This department is presided over by C. B. Su'eney, rvho has had many years of experience and is atr authority on kiln drying methods.

Vieu of Main Oftce

a roonl fc,r the stettograplters itr Philippine trtaltogattl.' dent's office in Tabasco nraltogauy, rvith fnrrtittrre ilr s'oorls to match the fir:ish.

On the secoud floor are located the bookkeepers roonls, dining roonr arrtl kitclren for the enrplol'es.

Passing into the 1'artl a visitor is bervil<lerctl b1'

an<l tlre presieach room of roonr and rest the variety and

There are acres of sheds filletl with kiln dried lumber, all arranged ncatly and conveniently il bins to expedite the prompt and accurate filling or orders, ar-rd other acres covered with piles of lumber seasoning preparatory to goillg into the kilns' The gerreral supervision of the yarcl is etrtrusted to G. G. Graf and the neat and orderly appearance of the stock bears evidence of his rvatchful and critical e)'e.

A large warehouse is filled with harchvood flooring in all the standard thickrresses, widths and grades.

A stock of six million to seven million feet of lumber. veneers and (Continued on Page 38)

flooring is alu'ays five employes is constantly passirrg

orr hand, and a force of one l.run<lred an<l t$'entyrequired to handle the large volume of lumber ' in and out of the yard.

The officials of the Wcstern Hardrvood I-unrber Co. are D. J. Cahill, president and general manager, B. W. Bryne, secretary an<l sales manager. antl L. C. Spaulding, treasurer and office nranager.

Interesling,Scenes Around Enormous Plant of Wes'ern Hardwood Lum',er Compang

Lumbermen's Initiative Ordinance Carries in Berkelev Election

/-.Ot the. sPecial election helcl in the City of Berkelev rin California cities rvill follou'Berkelel,'s exan.rple l>1'requiring ,11 I'Iay 6. the_ original shingle initiative orclinance u,hich-rvas a r.ertical grairr shingle u,ith a rrrirrinrum-thicknes.s of, 15 sponsored_ by the lttmbernren carried bv a majoritv of 2t3ft7 trt2,and r,r'ith rust nail specifications. as they feel that such votes' The alternative shingie orclinancc that t'as orr the specifications l'ill assure a ltetter re6f at litile or n6 acl4ecl ballot 'ivas defeate<l l)) c,\'er 9000 r otes. The nerv orclirr- cost. By the a<lo1>tion of the rreu, orclirrance on l{ay 6, alce_repeals the roofirrg ordinance ihat l'as adopted lrr. he stateil that the orclinance cann()t l>e repealecl c,r mtclithe City C_ouncil last October. fied except thr'ough a direct vote of tl-re people.

R. F. Hammatt. chairman of the l-rrml>ermen's Com- The Lturbernritr's Comrnittee in chafrc irf the iierkelev mittee, states that the nerv orclinance raises the standarcl election n'as rnatle of as fcillon's: Il . I.'. ilanrrnatt, Califor:- of lvood shingles to be usecl ancl cails for a strictlv edge- nia Reclt'oorl .\ssociation, Chairr.nan; (.. Stou'ell Smith. grain, all heart, with no clefect. ancl they shall be at least Califorrria \\rhite & Sugar Pine ;\ssociation; ancl -A,rthur 5 to 2 in thickness at the butt. It also calls for slreathins Bevan, Assistant Secretary of the Shf ngle Branclr of the to be laid somer,vhat closer than heretofore used and also West Coast l,rrrnbermen's Association. \{r. Hamr.natt sar-s rgquires t-h.e tlse of rust proof nails. N{r. Hammatt savs that much of the credit is due to -T. \f. Hotchkiss u'l.ro that the shi-ggle manufacturers express the hope that other tool< au active interest in the nratter.

J. FI. J. spending

SAVIDGE Savidge, oi a ferv clays

A BAY DISTRICT VISITOR

Klamath Falls, Oregon, has been in the tsay District on bttsiness mat-

N.

"Let Us Handle Your Sash and Door GrieP' BemiS and COWan Sash and l)oors 'G!€'ISOUTH LOS ANGELES HOO'IER.STREET CALIFORNIA Phone Univ. 2156.

f,umber Co. and at the \\restem States I-um-

o o

AND STOCK

I Capacity l(X)O Doorr Drly. 0regon Door Go. PORTLAND, ORE. FLETCHER & FRAMBES LOS ANGELES Exclurive Representativer in Califofida and Arizone and Arizona DOORS AI.SO FIR MOULDING

The forests are your playgrounds -Help keep them clean and green.

Shows Structure of Softwood

This clrar,r'ir.rg of the cell structure of a rninute block of 56f111,e661-l'hite pine-rvas made by a l'ood technologist at the Forest Products Laboratory. Tlre microscope cannot bring ser,eral planes into sharp focus at the same time as does this drarving, but it was by means of studies of various thin sections rvith the microscope that the dran'ing rvas acconlplished. The drau'ing here shorvs a cube ie"s than r/a inch on a side.

Wood, instead of being a relatively solid material like steel or concrete, is seen to be composed of many tultular fibre units or cells cemented together ancl having or.r their rvalls thin areas to permit the passage of the sap.

The top of the block represents a plane parallel to the top surface of a stump or the'end surface of a log. The rectangular units whicl-r make up this surface are secti<lns through vertical cells, mostly trach,eids or water carriers, TR, the rvalls of which form the bulk of the wood substance. Between the various cell units is a cementing substance called the middle lamella, ML. Springu'ood ceii,; S, distinguishable by their greater size, and sumnrelu'<iod sells SIVI are formed during the early part and the latcr part of a year's grorving period, respectively. The grorvth of the springrvood is the more rap-id. Together the springwood and the summerrvood cells make rrp the annual rirrg AR. One such ring is added to the outside of the tree each vear.

The functiorr of the medullary rays I\[R is to store and to distribrrte horizontally the food rnaterial of the tree. These ra1's-including the fusiform medullary says FI\[R, or ravs having horizontal resin ducts HRD, at their cen-

(Continued on Page 42)

And the happinett, contentment and pride of possession is worth all the efforts ideal homee exact.

This and hundreds of other modern, attractive, convenient and practical home plans available for you to adopt and build from.

Come to Our Oftce. See actual photographs of these ideal homes. This service is free to our customers.

Spcci; Ofier-Featur{ thir ettrective advertiring in your local paper. We will furnirL both thc cutr at $50.

(Continued frorn Page 40)

ters-are found on the end of a stick as fine white lines radiating from the center. The large hole in the center of the top surface is a vertical resin duct.

The left side surface RR represents a vertical plane along the radius of the trunk. This surface-comm-onlv called "edge grain" in softwoods and ,'oquartersawed" in hardwoods-is not so distinctively marked in the softwoods as in the hardwoods. In some harflwoods, th,e "quartered" surface with its large lustrous "flakes" formed 6y medullary rays entering and leaving the plane of the saw is valued for use in furniture because of its attractive figure.

The symbol SP indicates a simple pit, an unthickened portion of the cell wall through which sap passes from ray cells to fibers or vice versa. The bordered pits BP, seen in section on surface TG, have their margins overhung by the surrounding cell walls.

iThe surface TG, at right angles to the radial or quartersawed surfaoe, corresponds to the flat grain or plain-sawed surface of lumber.

GEORGE S. WARD A CALIFORNIA VISITOR

George S. Ward, of Clay Center, Nebraska, was a recent California visitor where he spent several days in the Bay' District as the guest of his nephew Charlie Ward of the Western States Lumber Co. Mr. Ward carries on a large retail lumber business in Nebraska, and Charlie prior to his coming to California was associated with his uncle in Nebraska. Mr. Ward also spent a few days visiting relatives in Los Angeles. He states that the lumber demand in the Mississippi Valley States has been rather quiet but he looked for a better deriiand during the summer months.

P. C. HANSON A SAN FRANCISCO VISITOR

P. C. Hanson, the well knorvn retail lumberman of Centerville was a recent San Francisco visitor around the first of the month attending to business matters and calling on the lumber trade. He reports that the lumber market is looking better in his district.

H. D. MORTENSON VISITS ASSOCIATION HEADQUARTERS

H. D. \4ortenson, President of the Pelican Bay Lumber Co., Klamath Falls, Oregon, was a San Francisco visitor the first of the month where he spent a week on business. I{e was also a caller at the offices of the California White and Sugar Pine Association attencling to some essociation 'business.

ARIZONA PAPER REPRINTS EDITORIAL

The May 5th issue of the "Miarni Refining Bulletin." contained a reprint, in full. o{ I\4r. Dionne's editorial, "Arizona Steps Out," from the May lst issue.

The editor in his comment on the editorial, said' "Giving outsiders a better idea of present cla-r' Arizona, Jack Dionne, publisher of 'The California Lrrmber Nferchant,' and pal of Peter B. Kyne, famous nor,elist, has an interesting article in the current issue of his journal, received here by John C. Light, veteran lurriberman."

"'Its publicity like this appearing in out-of-the-state publications erlucating other folks to the resources and opportunities abounding here that promises much potgntial good,' Mr. Light cleclares."

R. G. HISCOX RETURNS FROM EASTERN TRIP

R. G. Hiscox, of the Western States Lumber Companv, San Francisco. has retttrned from an eastern trip u'here he spent four weeks looking over business conditions and calling on the eastern trade. His itinerary included stops at Kansas Citl'. St. I-ouis, Chicago, Brrffalo, Detroit. Philadelphia, and Nerv York. He reports that the lumber market in the east has been goocl brrt tlre past montl.r shorvecl a slight falling off in demand.

C. H. McDONALD LOOKS OVER CONDITTONS IN BAY DISTRICT

C. H. McDonald, associated rvith the L. D. Ives Lumber Co. of I-os Angeles, was a San Francisco visitor last week looking over conditior-rs in the I-3ay District. He attended the meeting o_f Hoo-Hoo Club No. 9 rvhere he met a good many of his lumbermen friends.

ARTHUR HEAVENRICH A SAN FRANCISCO VISITOR

Arthur Hear-enrich, of the Maders Sugar pine, Fresno, was a San Francisco visitor last rveek rvhlre he spent several clal's attending to business matters. He wis also a visitor at the offices of the California White enrl ,cjugai Pine Association.'

CHESTER RAINEY LOOKS OVER CALIFORNIA MARKET

__ Chester Rainey, retail lumber dealer of Bremerton, Washington was a recent California arrival on a combined bttsiness and ltleasure trip. Mr. Rainey is a well knorvn Iumberman in the northwest and has bien associated rvith the lumber business in Washington for many year.r.

w. J. LOVERTNG VTSTTS PACTFIC COAST

. W. J..-l-"vering, of Toronto, Canada, has been visiting in San Francisco and other California points. Mr. Lover-ing is one of Toronto's large lvholesale-lumber dealers and he also operates a mill in British Columbia. His trip was both bq:iness and. pleasure combined and during his stay in San Francisco, he rvas the guest of Allan Turier.

COOS BAY TUMBER CO.

Manufacturerr of Douglas Fir and Port Orford Cedar.

Sawmills, Marshfield, Oregon

Distributing Plant - Bay Point.

Annual Production

200,(X)0,0(X) Feet

GENERAL OFFICES :tH ?:'"t5}'t'

Los Angeles Ofrce, Elt6 Central BIdg.

Men Who Know B,ry Them!

Double Throughout

$7.50

l\fE don't claim thcy're ABSOLUTELY wgtcr proof- YOU know bettcr! Nothing but nrbber or rlickci IS. But thcy DO rhed LOTS of watce-unbelicvable quantitier. Rail' road mcn ure then<nd cruirerr and loggcr. Givc chest moa.ure onh/.

Send for our catrlog H on Fileon Bctter Outdoor Clothct. Frcc for the uking.

c. c. FILSON CO.

1fi)5-1(X)Z First Ave. - Seattle, Warh.

"Fikon Clothes for the Man Who Knoars."

E OR the lnterior trim and nnlsh of flne I' kltchens, and other rooms where beauty, strength antl abillty to resist wear are d.e- sired-spruce ls inalicateal.

Spruce is the tougihest anal whltest of the soft wooda. Easlly worked and easily ffnished, spruce requires fewer coats of paint or varnish and less labor to produce a beau- tiful and enduring flnish.

GR.AHAM IIiLAND SITKA SPRUCE

For local building needs and other purposes, an unllmlted supply of flnest quality Graham Island Sitka Spruce ls assured through our extensive holdings, whlch inclutle a tract approxlmately 3,500,000,000 feet of virgln timber on Graham Island. B, C.

Prices and iletails furnisheit on request.

Dealers Outside of Los An$eles WEIEIb

WE DELIVER BY TRUCK TO MANY POINTS NEAR LOS ANGELES. THIS SERVICE IS MAINTAINED TO THE SAME HIGH POINT OF EFFICIENCY AND PROMPTNESS THAT HAS EARNED OUR REPUTATION FROM THE SLOGAN

"Speed Gets'Em"

WE ALSO CAN AND DO SHIP A GREATQUANTITY OF SASH AND DOORS AND ALLIED MATERIALS TO POINTS OUTSIDE OF OUR TRUCK DELIVERY ZONLS.

Ship Entire Trainload Edgegrain Sningles

Last month a unique sight was witnessed at Vancouver, B. C., when the Huntting Meritt Lumber Company sent forward an entire trainloid of fifty cars of red cedai shingles, the train destined for Bufiilo, New York, where it

will be broken and distributed to various points througF the east.

The train of fifty cars contained million edge grain red cedar shingles, Since

approximately nine about twelve thou-

THE CALIFORNIA LUMBER MERCHANT

sand squares of roof covering. Estimating an average roof to_ r.equire about fifteen squares this triinload wouJcl be sufficient for about eight hundred average homes, or about 4,000 people. That'i a lot of shingles.

The Huntting Merritt Company are large producers of shingles. _The amount in this train represented just about eight working days output of their mill, and the trainload took in the neighborhood of a million and a quarter feet of cedar logs to produce the amount.

The manufacturers claim that these shingles, being ED-GE GRAIN, r,r'hen properly laid with copf'er or zinc": clad nails should last from forty to fiftv veans with verv little up-keep expense. Many of them'*i[ b. dipped in creosote stains of various colors and shades. Good shin- gle stains help to preserve the wood and add to the life of the shingle.

The Huntting Merritt Lumber little over 280,0m,000 read cedar produce, with its subsidiary mills in

Co. produced in 1914 a shingles and expect to 19 24, ab out 400,000,000.

Homer T. Hayward

rward Lumber $ompany Buys Yard V

FRESNO LUMBER INDUSTRY GETS BOOST

_.A fult page display, headed "LUMBER, Fresno's First_ Major Industry," was prominently iocated in the Fresno "Republican's" Raisin Day Annual, pub- lished recently.

The article was beautifully illustrated, showing a view of a sawmill in operation, and of two large stigar pine logs, ready to go in to the mill.

{ -gr.a_t many facts and figures were given in the article. It stated that the Sugar pine Lumber Company has spent $7,000,000 on their plant and railway line, and that there will be 1250 men employed in the woods and at the mill to turn out the 600.000 feet daily that this mill is capable of.

CHANGE IN PELTON & LEVEE COMPANY

Mr. R. P. Holmes, who has beenr managing the pico Street yard for Pelton & Levee, Los Angeler, his resigned that position and has gone with the Coisolidated Luirber 99*pgly. Mr. F. E. Pelton has taken charge in p.lace of Mr. Holmes.

E. D. TENNANT MOVES OFFICE

Mr. Homer T. Hayward Lumber

Hayward, president of the Homer T. Company, has just completed the details of the purchase of the Tynan Lumber Company at Paso Robles.

The deal includes all the stock and fixtures of the yard, in addition to the ground that the same occupies.

Mr. L. M. Hebbron, manager for the Hayward Company at Paso Robles, states that his company will occupy this site as soon as their lease expires at their present location.

Fruit Growers Supply Company

Manufacturcrr of C,alifornia White and Su$r Pine Lumber Milb at Sunnvillc and Hilt, Cd.

I5O,OOO,0OO Fect Annud Cepacity

B. W. ADAMS, Mgr. Salcr Dept.

Firrt National Bank Bldg. - San Francirco

Mr. E. D. Tennant, secretary-manager of the Los Angeles District Lumbermen's Club, hai moved his offices from the Pacific Electric Building, to room 514 Central Building.

HE GOT SERVICE

"Enclosed find check for the want ad in your last issue. Please do not run this ad again.

"We have eleven inquiries up to date, and do not think that it will be necessary for it to appear again."

Trouble Proof

Door Stock

'We are now building up Rails in

Oak Flooring

Bataan

and furnishing them to Door Manufacturers. The fact that it is necessary to caution Buyers against imitations of our Trademark, is its own strongest recommendation for our Bataan Bagac

Lamao Orion

'Wfite f or details and samPles.

-Gi6son Company lnc.

our own Stiles and Cailwallailer

The ONLY Importers with their own Timber Supply and Mille in Luzon and with ::'

PACIFIC COAST HEADQUARTERS

Sth and Brannan Streets San Francisco

Oahla'nd Seattle Los Angeles

Manufactured from St. Francis Valley Oak

has long been known for the beautiful finished floors it makes.

Color and texture are exceptionally uniform and when manufactured with proper cire it makes the very finest Oak Flooring it is possible to produce. suPEH"8tr*

'J*mericdc Finact."

is most carefully manufactured from this Oak and makn" a finished flooi which cannot be excelled. All flooring lumber is cut to size while green and great care is taken in drying, selecting and grading.

Moisture content is carefully gauged and every precaution taken to reduce cupping and buckling to a minimum. We will be glad to send samples to interested dealers.

\MLLNAN4S FNR.FINNSH

rrr D ) BASE CFSwrn ( clslnc

vnir ow I FINISH 'FIR-- " ) naourolncs

The standerd eet bY dealer and cornpetitor dike

Shirrped with Shed UPPcrr - - Whcn Deeircd Colifornio Office

lYalter R. Fifer

1249 West 53rd St. Los Angeles Phone UniY. 6487

rtrR'xNlsn c0..trNc Seattle. W'ashio$torr

FONE OR WIRE OUR E"KPENSE

Marsb-strong Bldg. TRinity 9667 Lor Angelec

Your inquiries and orders will re ceive prompt attention fro'rn the WESTERN STATES LUMBER CO.

FAT E

By Susan Marr SPalding

Two shall be born the whole wide world apart' And speak in different tongues, and have no thought Each of the other's being, and no heed. And these, o'er unknown seas, to unknown lands, Shall cross, .escaping wreck, defying death; And all unconsciously shape every act

And bend each wandering step to this one endThat one day out of darkness they shall meet And read life's meaning in each others eyes.

And two shall walk some narrow way of life

So nearly side by side that, should one turn Ever so little space to left or right

They needs must stand acknowledged, face to face, And yet, with wistful eyes that never meet, And groping hands that never clasp, and lips

Calling in vain to. ears that never hear, They seek each other all their dreary days, And die unsatisfied. And THIS is FATE.

NEWS ITEM

At the funeral of Mrs. Miranda Jones, prominent Ethiopian society leader, the pall bearers wore black frock suits. One of the pall bearers had a large hole in his trousers, but it didn't show.

WONDERFULLY IDENTIFIED

"This check is doubtless all right," said the assistant cashier politely to the beautiful young lady, "but how can we identify you?"

The pretty young thing faltered: "I have a mole on my left knee" she said blushingly.

SLIGHTLY BLASE

Cholly: "I say, Chappy, why do you never go to the sea shore this summah?"

Chappy: "I'll tell you, old thing, the shore is all right, tr suppose, but after all, when you see one wave' you've seen them all, you know."

COOPERATION

Now this is the law of the jungle-as old and as true as the sky;

And the wolf that shall keep it, shall prosper, but the wolf that shall break it, must die.

As the creeper that girdles the tree trunk, the law runneth forward and back-

For the strength of the Pack is the Wolf, and the strength of the Wolf is the PacL (Kipling)

DIDN'T WORK

Smith complained to his fellows at the office that he wasl frequently embarrassed by the fact that he couldn't seem to remember the name of his new boarding house landlady'l the name was so peculiar, being "Ilummock."

One of the gang suggested that he could iron out thatl difficulty very readily by employing an ordinary trick ofl the memory sharp, such as creating a little rhyme to fiti the name one that would readily call it to memory. HEi suggested that as she was the boarding house lady, thei following would do: "Mrs. I{ummock fills my stontach.?', This pleased Smith very much, and appealed to hirn ab a winner, so he repeated it over several times to make surel he would remember it, and that evening he sat down to the dinndr table without fear, smiled at the landlady and said sweetly: ' ..:i

"Good evening{s. Kelly."

FARTHER OFF

"I remember, I remember, the Fir tr€es tall and high, I used to think their slender tops were close against the sky. It was a childish innocence and now'tis little joy, To think I'm farther ofi from }leaven than when I was a boy."

PROGRESS

"I do not believe that it is showing respect to our parents to believe something simply because they did. Every good father and every good mother wish their children to find out more than they knew. Every good father wants his son to overcome some obstacle that he could not grapple with. And if you wish to reflect credit on your father and mother, do it by accomplishing more than they did, for you live in a better time."

The Cancellation Curse Grows Less

Tihe *". when an order meant mighty little in the lumber business; at least to a whole lot of people on both ends of the game-manufacturing'and retailing.

In those days, to such people (and there rvere lots of them) an order simply meant that this transaction would be completed unless there was some considerable change in the lumber market before the stock was shipped. If the market took a slump and he found he could buy the stock much cheaper, Mr. Retailer used to cancel the order. If it went the other way, and the mill found that he could sell that stock to much better advantage, the order was slipped down to the bottom of the order file, awaiting such time as once again the pendulum swung'back to where they could afford to ship it.

Sad and unbusinesslike, rvasn't it ? No doubt. Yet it WAS done, and a whole lot of it. Every sweeping change in lumber prices brought its little flood of bitterness from either one side or the other, depending on whose "ox was gored." It would require a Solomon to say rvhich side '"vas the guiltiest dlrring the past trventy years'

Of course, there has been much change in this particulirly sa<l trait in lumber merchandising. Today nine out of every ten lumber dealers looks upon an order as a contract, and takes his medicine rvhen he guesses wrong on the lumber market. Nine out of ten mills look on it tl-re same way, and ship the stock as soon as they had intended to do when the order was taken.

But there is still that other one out of probably ten that keep up the old cancellation habit. And it still continues to cause trouble. \Me have been hearing specific cases of the same thing lately.

And rve continue to express the same thought that we have in these columns for eleven years, namely, that an order when agreed to by two parties is a legal and moral contract, and should not be violated except for good and sufficient cause. It should NEVER be violated because one or the other guessed wrong on the market. That is the weakest of all excuses.

But the ordinary lumber order as it is made today is NOT specific enough to be the most legal of contracts, because it is not sufficiently clear as to terms. If the mill is to be able to hold a dealer to an order and say to him, "Because you signed this order you must accept this stock on delivery" it is necessary that the buyer likewise be able to say to the mill, "You must ship that stock within a certain time or accept certain penalties." The obligation on the buyer is that he must accept the stock "on delivery." Then a specific obligation must necessarily likewise rest upon the sl-ripper. Otherwise the obligations are NOT mutual.

Let us srlppose that a dealer orders a car of lumber, and by the time it is shipped the market has slumped five dol-

(Continrred on Page 54.)

V/hat Bothers You Most-

Geming Customers or HoldingThem?

,THB man on the outside with a .1 casual knowledge of the lumber business is pretty apt to remark that it's a business of hunting up new customers every other mornin$.

It would surprise him to know the actual facts. To know that price ha$8lin8 is not the main story.

There are hundreds and hundreds of contractors, carpenters and builders in the United States who speak of "their lumber dealer"- the finest possible way to express implicit confidence.

And why shouldn't they have confidence in their lumberdealer-he takescare oftheir wants on the right basis. The lumber they get

is dependable and uniform. They become accustomed to certain types and grades of lumber. He makes it his business to see that they get them. The lumber that is delivered doesn't require continual watching and inspection. The good dealeranticipates his customers'requirements. He takes care of them promptly and at afair price. rtr**

l[-\O back a little farther and you see why \J these lumber dealers are enabled to hold customers on this basis. These retailers have established, their own definite buying connections where they get year after year the same uniform grades of lumber that their trade has become accustomed to.

These retailers have the same confidence in t heir baying connections as their customers have in them. Thev have found it better bus-

Tlrclon.ding p|r;tfonn at one of the'Weyerhaeusq mills.It is srch up.to-ilatc facilities cs this ahat enoble this group of mills to ghrc

eftcienthanilling to wilas of any size. During the busy buiHing, season quick shippinsfacilities arc inilispensableto gooil sentice.

iness to tie to a few good substantial manufacturers rather than "shopping all around" for haphazard lumber.

*t*

rf'lHERE is possibly no better advertiseI ment for Weyerhaeuser lumber and 'Weyerhaeuser Mills than the number of permanent customers which they continue to serve year after year. The number is constantly increasing. 'Weyerhaeuser Mills recognize the trust placed in them by these permanent customers and it is their purpose to return the highest type of cooperation and service.And here their actions speak louder than words as many a retailer will tell you.

It will pay you to get acquainted with the Weyerhaeuser representative in your district. Consult with him on your buying and selling problems. You will find him interested and helo-

ful. That's part of his business. His first principle of selling is to help you-to aid you adjust your stocks to meet your local demands-to see that you are covered on your requirements at thg right time and in the right way.

No small part of his duty is to see that you are satisfied with every stick of lumber you buy of him. The Weyerhaeuser salesman

knows personally the personnel of each mill he represents; he knows their stocks; he knows just what theycan do for you. He is a man who understands the buying as well as the selling of lumber. The mills have confidence in him. They rely on his iudgment, they fulfill his promises to his trade.

{c*8

f F you do not know the I address of our local representative, a letter or wire to our riearest branch office will put him in touch with you at anv time.

Mills and Distributing Plants: GoquetlmrbetCo... Cloquet,Minn. BonnersFerryLumberCo. .. BonnersRrry, Idaho

TheNorthernlumberC.o. CloquetrMinn. BoisePayettelumberCo.. . . .Boiserfdaho Johnson-Ventworth Co. Cloquet, Minn. Snoqudmie Falls Lumber Co. Snoqualnie FdlsrVash.

PodatchlumberCo. . Podatch, Idaho WeyerhaeuserTimberC,o EverettrVash.

Hunbidl.umbetC,o.. . . .Sandpoint,Idaho VeyerhaeuserTimberCo. Baltimore,llld.

EdwardRudedgeTimberCo. ...Coeurd'Alene,Idaho ThompconYards,fnc. .St.PaulrMinn. Wood ConversionCo. . Ooguet,Minn.

This allel in the swroge and dtying yaril of one ot the'Weyahaanser rnillsgiues an iileo of th.e immense quantities of lumber accumulateilby this oryanizo. tion to take cate of the neeils of its customers.

(Continued from Page 51.)

lars a thousand on that item of stock. If it is binding upon tlrat dealer to accept that amount of loss-and we believe that it certainly IS-then there must also be named in that order a specific shipping limit against the shipper, so that if the market goes UP five dollars a thousand and the mill does NOT ship promptly, the buyer can by the date set for a limit, claim and collect his GAIN in just such manner as he would have had to accept his LOSS had the market gone the other way.

Both sides to this matter have mttch history to point back to, and plenty of chance for recrimination against the other fellow.

But the fact is, and all reasonable men will admit this to be true, that an order should be a valid CONTRACT, expressly stated in terms agreeable to both sides, and after signing NOT subject to cancellation for any reason other than the violation of the terms of the contract.

It is difficult to say to a buyer; "Yott <lught to accept that stock even though the market has broken," when he can show you from his files that last season when the market went away up certain mills failed to ship until the market had broken again. And it is hard to say to the mill; "You must ship this stock promptly even though the market has gone away up," when he can show you by HIS records that he had a hundred orders cancelled the last time the market went DOWN.

The whole thing should be settied in advance by making every order a clear, specific, binding contract, understootl in advance by both parties to be that and nothing else, and

with no "ifs" nor "ands" about it. It should be understood in advance that it was a business document, and respected as such.

SALE OF SOUTHERN PINE FLOORING IS AIDEI) BY BEAUTIFUL WALL HANGER

An attractive ne\'v wall hanger in colors setting forth the merits of Southern Pine flooring, of both the edge grain and flat grain varieties, has just been published by the Southern Pine Association. These handsome wall hangers are being distributed upon request to lumber dealers throughout the country from the Rocky Mountaitts eastrvard to the Atlantic, and they are expected to be a valuable aid to the dealers in informing the building public of the advantages to be gained from use of Southern Pine flooring.

The nerv r.r'all hanger is suitable for window displa,v l)rlrl)oses, for exhibits at fairs and for a variety of uses.

Carries Record Shipment

Carrying what is said to be the largest cargo of .lumber in history, the United American liner Monticello, cleared from Poitland recently, carrying a load of 6,350,000 feet. She was bound for New Yor k.

This is declared to be a record for all tirnes, and is seconded by the cargo loaded at the same port in 1913, by the British tramp, Algoa. She carried 6.012,394 |eet.

The Monticello put in at San Pedro, account of a thirtydegree list that she had developed. \4rhile tied up at_ one- of thd wharfs she keeled over to the opposite side and sailed tl-rat evening for her original destination.

L)ircct fiorn Afd Labomtorg

PIONEER *1,ili", SHINGTES

Asphalt .ttd sl61s-two of the earth's most durable products-compose 85% of these shingles. Asphalt and slate, compressed into l"ng 6[i. felt, form an armor of protection for ihe'roof.

Thirty-six years' experience in the manufacture of roofing products in Southern California has reSUItCd iN PIONEER SLATE SURFACED SHINGLES. They are built to withstand the hottest days of summer and to give perfect satisfac-

t.

DEPENDABILITY

Our battery of modern kilns, operated under the direction of an experienced kiln engineer, assures our trade of a complete stoclc of correctly seasoned lumber that can be depended upon to meet the most eracting requirements.

Westerrr Hardwood Lurnber Cornpany

EKS AND N AEHES A Reo L TO r NAO

For 13 yearE thir company has been making truckc, mountain stages, city, inter city and street railway busses. Its trucks and busses have made good frorn logging camps to the lightest delivery work

$1'OOO,O(X) in Rcpeir Partr Assurer Sen'ice All Over ttre Coert.

Southern Pine in Mexican WarshiP

New Orleans, May 3.-Two splendid, stately longleai yellow pine trees, such as grace the pine forests of thc South, will constitute the towering masts ol a new warship that is being constructed by the Mexican government as an addition to the Mexican Navy.

These masts were brought to New Orleans this week in the form of undressed timbers, one 81.2 feet long,33 inches in diameter at the butt and 24 inches at the tip, and the other 80.1 feet long, 24 inches at the butt and 18 inches at the tip. Two standard-sized flat cars were required to accomodate the length of these timbers in hauling them to New Orleans from Hammond, La., where they rvere cut and furnished by the Hammond Lumber Company, from their timber holdings near that place.

The huge timbers are perfectly straight and are sound throughout rvithout a defect from butt to tip. They :are being dressed for masts at a local shipyard and later rvill be sent to the shipyard in Mexico rvhere the new warship is being built.

NE\^I YARD AT MERCED

The D. O. Wenrich Lumber Company has opened for business at lVlerced. Their plant is 6n the Santa Fe tracks, near 24th Street.

Mr. Wenrich, proprietor of this nerv establishment, formerly managed the Hammond Lumber Company yard at Watsonville.

LILLARD AND BAKER RETURN FROM NORTH

I!fr. Mark W. Lillard, Los Angeles representative for the Nicolai Door Company and The Whitmer Jackson Company, rvith Mr. Howell Baker of the California Panel

For 18 Yearr

..CHICKASAW BRAI\D" OAK FLOORING

har bccn e rtandard of Grade-Quality-Manuf acture

Manufactured By

And Didributed By

& Veneer Company, Los Angeles have just returned from a two weeks trip to the northwest.

They journeyed by train from Los Angeles to San Francisco, and to Portland, and from that point made an autc tour, visiting several points in the lumber country.

DELAYED SHIPMENTS ON TIME CONTRACTS

Last week, the Joint Arbitration Board of the West Coast Lumbermen's Association and the National-American Wholesale Lumber Association rendered a decision which should be interesting to all members, and is passed on for future guidance.

On January 25, 1924, a wholesaler placed an order for a car of lumber with a manufacturer for shipment in one rveek. When the promised shipment date had passed, car had not been shipped and did not go forward until February 15, 1924. On receipt of shipping papers, the wholesaler refused the shipment but stated he would handle it at a reduction of $3.00 per thousand, claiming he paid a premium to obtain the stock quickly.

The Arbitration Board stated in its decision that while the manufactu,rer accepted the order for shipment at a clefinite time and failed to make shipment within the time specified, the u'holesaler had not canceled the order and "that on account of failure to make cancelation of order before shipment, the wholesaler is obligated to accept shipment and pav therefor at contract price."

COMPTON YARD ENTERS NEW LOCATION

The Compton Lumber & Supply Company has mor-erl from its former location to the new one prepared for their permanent home. The'new site is on Eist-Myrrh Ave. This company has constructed moclern nerv offices and shed buildings.

Cement For Durability

SUPERIOR KOTOR KOTE

An Entirely New Product of the Superior l.aboratories

Superior Kolor Kote is a cement paint which combines with a cement ba^re, either ordinary cement brown coat, or a stucco finish job.

Unlilre lead and oil paint, Superior Kolor Kote will not scale oft, but like Superior Cement Stucco, it improver with age.

Superior Kolor Kote can be applied with an ordinary kalromine brush, ahd it will not bond to wood or metal, tte window frames are easily washed clean of splashes of material.

Sold throush aI dealers in building materials.

Forty l>ourtds ztill co-rer 7ffi square yords. Manufactured by fi . fa

LONG-BELL CO. ENTERTAINS CHAMBER OF COMMERCE

Members of the Kansas City Chamber of Commerce trade tour party, rvhich recentf made a 2,358 mile tour of the south, r'isited the lumber manufacturing plant of the L_ong-Bell Lumber Company at Lake Charlej, La., April ll,_when the party stopped in Lake Charles to spend ihenight.

J. W. Lewis, manager, arranged to have the plant in operation that evening for the accommodation of the visitors, and according to members of the party, inspection of- the plant rvas one of the most interesting sights of the trip. Following the visit to the plant, the Lale Charles Chamber of Commerce gave a reception at the I\fajestic Hotel for the party.

_ Erwin Ennis, merchandisihg manager, was the Long- Bell representative making the tour.

TELLS OF SHIPS TIED UP

A recent report from San Pedro carried the information that early in the month a total of 26 steamers, 15 sailing vessels and 6 barges were now out of the regular trade. All of these boats are lumber carriers.

BOB FORGIE RETURNS

Mr. Robt. Forgie, Los Angeles wholesale lumberman, has jr.rst returned from a two weeks trip through the northwest. He visited practically all of the larger lumber centers, stopping at Seattle, Vancouver, Spokane, Bellingham and other places.

Mr. Forgie is t'he Los Angeles representative for the Bloedel Donovan Lumber Mills.

Los Angeles Hoo Hoo Club

The May lst meeting of the Los Angeles Hoo Hoo Club was held under the direction qf the "California Lumber Merchaht" Los Angeles force.

Sixty-one of the boys turned out for this meeting ald it was-pronounced a success. The Snark, presided early- in the meeting. He read a communicatipn from the San Francisco elub, inviting Los Angeles members to attend the Ladies Night up there on May 3rd. He soaked fines right and left as usual, swelling the Charity {und-to q_uite a ium. He then turned the meeting over to Phil B- Hart, managing editor of this publica.tion.

PhiT fiist made a little talk about Jimmie Chase, telling the boys of Jim's change in position, and of Ais new position with tire Hiyward Lumber-& Investment Company, at -Los Angeles. Jiin is a favorite with the Los Angeles bunch.

Then Clint Laughlin was held up to scorn for a minute, and accused o-f sending his own picture to St. Louis to be printed in the Bulletin. Clint is the T,os Angele-: Scrivenoter, and is responsible.for the stories that go back to Henry Isherwood, 6ut the low down of the case is that Hart had sent this picture to be printed, and Henry did a very good job with the picture ahd story in the last issue.

Phil then told the bunch that the fines had been too small and asked for some volunteer subscriptions to save him the embarassment of having to levy them- He was showered with half dollars.

Then he explained the numbers that had been given to each man present. They held a drawing for an attendance orize. donited by the chairman, and instead of having the hrst'number thi winning, the Snark was impressed into service and was told to draw nine times, the ninth number being the lucky one to win the white shirt. Cappy Slade was-the winner and Al Hollivet won the consolation prize, a pair of cuff links.

The speaker introduced by the chairman, was Mr. Albert I. Stewirt of the Sam Seelig Company, large chain store grocer in Southern California.

- Mr. Stewart is an optimist from the word go, and he surelv did pour a lot of plain talk to the boys, telling them iust whv ihey should be in a cheerful frame of mind, wtrat Citifornia had been for years, what it had done for all kinds of merchants and what we had every reason to expect during this year. He cried down the "calamity ho^wler" and-the fellow that wasi preaching hard times. It was a very fine talk and well received.

The meeting adjourned at one-thirty.

sAN DIEGO HOO t?Oor$r"t" HEARS ABOUT

At the regular Wednesday noon meeting -o-f the Hoo Hoo Club No. One, at San Diego, on May 1st, Mr. Clarence Jackson of the W. P. Fuller Company was in- charge. . There was a good attendance of the members, several suests, and the meeting showed a pep and punch that indicates the healthy interest that is being taken in the club bv the members in this southern city.

-Mr. Jackson introduced Mr. D' E. Oberg, of W. P. Ful-

ler & Company, who made a very interestin-g- address olr the manuficture of Pioneer White Lead. His talk was illustrated with a three reel motion picture, showing all of the operations in the manufacture of .this produc!, and giving a- number of views of the operations of the Fuller Company's plant.

SUMMER TOURIST RATES TO BE IN EFFECT FOR HOO-HOO ANNUAL

Summer tourist rates, with liberal stop-overs and an extended return date, will be in eftect for the bi$ Hoo-Hoo Annual in Minneapolis, Minn., Sept. 8, 9, aqd 10.

Railroads have -furnished Internatiohal Headquarters with the approximate rates, estimated from those in effect last year, frbm various parts of -t!r9 United States to Minneapoli..' The tarifis for the 1924 season have not been published, but it is anticipated that there will be very little change.

The round trip fare from Los Angeles, San Francisco or San Diego will be $87.50.

LOS ANGELES HOO HOO BALL TEAM AGAIN VICTORIOUS

The Glendale High School field was the scene of the second game of the season for the Los Angeles FIo-o H-oo Basebalf Team and they,lived up to their reputation by again swamping their opponents by !!. lop-sided score of t3 to Z. The local squad was considerably strengtheled by services of DeCalvin of the C. Ganahl Lumber Co., who not ohly held down the backstop job to perfection but was the heavy hitter of the day, garnering a two bagger, a tripple and two singles out of six trip,s to the_rub^ber; Roger Comstock of the Kerchoff-Ctzner Lumber Co. filled in the weak spot at second, polling out a double, tripl-e and single in five times up; and Cavanaugh of the J. & W. C. Shull Lumber Co. at Bell, late of the famous Fort Bragg Baseball team, who alternated with Comstock between second and right field, played errorless ball and collected three singles as his share in the massacre. Young Chas. White who haits from the Bay region worked pitcher Dotson for two walks, and a single in four times irp. Chucker Redling of the J. R. Hanify Lbr. Co. not only pitched a shutout brand of ball but collected three hiti is his portion.. Manager Bookstaver and Captain Wilson both batted 50O by each getting a double and two sinsles in six trips to the rubber. Cook of the "Mike" Bodkstaver Lbr. eo. showed wonderful improvement over the last fracas by connecting for three doubles out of the five.

The only accident of the game occurred in the third inning when second baseman Remis of the lotson squa-d tried to catch CoolC at second by taking catcher Dotson's peg in his mouth, and hoofed it to the bench with his inouttt slightly diseased. However, the game was full of excitement from beginning to end and from the brand of ball the Angeleno lfoo Hoo boys atp dishing up they will not be as easily beaten by their San Francisco and

San Die-go brethern as they might think. alone will tell.

San Francisco and San Diego ball

weep:

Player

De Calvin

Bowles

Bookstaver

Wilson, Capt.

Cavanaugh

Comstock

Cook

White

Redling

However, time prominent part in the association meeting.

A small shingle which was donated by the Acme Lumber Company made attractive menu cards while the beautiful flowers for table decorations were donated bv the "California Lumber Merchant." The committee in charge of this enjoyable affair was Walter Kelly, chairman; J. C. McCabe, C. C. Stibeck, Al Nolan, William Rampe, Milton Hendrickson, G. W. Fraser, Theodore Lerch, Homer Maris, C. W. Muller, A. B. Wastell and J. E. Martin.

HOO.HOO CLUB NUMBER ONE HAS GOOD MEETING

The San Diego Hoo-Hoo Club held a very interesting meeting at the Maryland Hotel on May 7th, this being their regular weekly luncheon.

44 13 24 27

Hoo-Hoo Club No. 9 Dinner Dance

A large attendance was present at the dinner dance and entertainment given by Hob-Hoo Club No. 9 at the patace tlotel, San l.rancisco,-9n the evening of May 3. The Gold Ball Roqm was beautifully arranged"and decorated toitf,. party and everybody reported an enioyable time. Durinc the dinner, J. A. I\{cWaters, of Chas.-R. McCormick & CoL sang' _s€veral numbers. and also_ led the gathering in singing Hoo-Hoo songs. Richard A. Hiscox, piesident"of the c-lub,', to the amusement of the ladies gave them an idea of the proceedure of the regular club meetings and man., of the members were subiected to fines.

C. D. T eMaster, Snark of the lJniverse, was the guest of the. ev_ening and gave an interesting talk on the p-rogr"r" that Hoo-Hoo has made throughout the countrv -andthe excellent condition of the ordei in the state of California. Mr. LeMaster, who had recently returned from the eisi where he attended the annual meeting of the American Wholesalers Association, advised that- Hoo-Hoo took-a

lEi AsH lEl BrRcH

lEl BAsswooD iEi CEDAR

lHl cuM lEl HrcKoRY

MAPLE

MAHocANy

lEi Oax

iEl popr-AR

igi sucAR prNE

lEl SPRUCE

lEl WALNUT

lEl wHrTE PINE

iFi HARDwooD FLooRTNG

Mr. Bob Zumwalt, of the Benson Lumber Company, was the chairman, and he handled the assemblage of thirtyfive members and four guests in a fine manner.

He introduced Hon. L. B. Hanna, vice-president of the Benson Lumber Company, who made an interesting talk on the conditions in Southern California and the rest of the country in general,. Mr. Hanna 'is ex-governor of North Dakota, and is a noted figure among the lumbermen of the Pacific Coast.

All of the yasds in San Diego are planhing organizing a bowling team, to enter in the Lumber Bowling League, now being organized. It is expected that they will hold a tournament, to establish the championship of San Diego County, among lumbermen only.

There is nothing new on the San Diego Hoo-Hoo clubhouse that this club expects to arrange for in the near future. The committee that has been working on the details of selecting a site, etc., has been hampered on account of the foot and mouth disease restrictions, but they will no doubt have a definite report to make very .oon. This club plans building a clubhouse, for Hoo-Hoo only, to be located somewhere in the country, near San Diego.

OVERSEAS DEMAND FOR SOUTHERN HARDWOODS HEAVIER THAN FOR TWO YEARS. THE AMERICAN OVERSEAS FOR. WARDTNG COMPANY REPORTS BOOKTNGS FOR lgOO CARS. DETROIT REPORTS MARKED IMPROVEMENT IN INDUSTRIAL BUYTNG.

BETTER INQUIRY FROM BUILDING TRADES TS REPORTED FROM ALL PRODUCING SECTIONS.

SCARCITY OF STOCKS IN SHTPPING DRY CONDITION.

You can't raise a hill of potatoes without using a hoe.

BIG BUSINESS COMES FROM DIGGING.

[.ct's all dig in and "Keep the White Spot White"

CO.

Waterfront Lumber Terminal One of Port's Needs

By B.W. Reed

En Frarrcisco needs a new lumber lglrninal-a glsaf central area set aside for -the exclusir.e use of the variotts concerns engaged in receiving, distributing and manufacturing lumber products.

fnstead of being scattered about in many places, the lumber yards and mills should be. assembled together in a location convenient to rail and water, and facilities provided which will cut the cost of handling and operation in general.

This is nerv absolutely essential because the citv's lumber business has outgrorvn the facilities of the port.

IJnless the problem of providing adequate facilities is solved in the immediate future, San Francisco may lose a considerable portion of this industry, and rvith it a proportionate percentage of the more than $1,000,000 annual payroll expended for physical labor alone.

The actual conditions of rvharf and lumber yard space existing along the waterfront are well known to all those associated with the lumber industry. Both lumber men and Harbor Commissioners understand horv essential it is to inaugurate a plan calculated to relieve the present situation. There are difficulties of which the layman has not the slightest conception.

At present the yards and mills are distributed in the outlying districts, far away from the water; lvithin the business dist'rict they are also au'ay from the bay. A number of the big operators located on the bay shore are convenient to rail-but not all close to the Belt Railway.

Location adjacent to' the railway operated by the state i5 of vast importance. As an example of what is encouhtered when this is not the case, I may mention that lvhen one of our big concerns ships a car of lumber products from its plant to San Jose, it has to utilize the switching facilities of two railways, and the cost totals $6.80 per car for this local switching service alohe.

In order to carry on it has been necessary for several concerns to utilize numerous bulkheads for piling lumbei' discharged from vessels, thereby preventing the use of this space for other shipping business. This in turn adds ttr the congestion of the port and must be considered in connection with the sum total of port problems.

Lumber concerns now leasing land adjacent to the waterfront pay an average rental of approximately $200 per month for each acre. The rate is excessive for a business of this kind, but cannot be lorvered because the lancl is 'expendve and worth all of this-perhaps rnore-for other pr'rrpioses.

Practically none of the lumber plants are piovided rvith labor-saving devices; therefore there is a rnininlurn of efficiency exhibited all around. These installations have

never been provided for the very good reason that the Harbor Board is not permitted and has no authority to make leases for periods longer than a single month. No tenant will expend big sums for improvenients unless he is safeguarded by a lease extending over a considerable period.

The lumber men have conferred n'ith President Spear of the Harbor Board, with the board's engineers and also with experts, in the hope of solving the problem of location for a termihal, and also to see if anything can be done in the matter of planning the finances.

The Harbor Board rvould be perfectly rvilling to go ahead, but the finances are not available. The solution, therefore, must be brought forth by a method which rvill not demand financing by the board.

It has been decided that the location problem can best be solved by utilizing a portion of the rvater lots at Islais Creek.

By constructing a sea rvall some 1,400 feet in length and making a fill by hydraulic dredging, at least twentytwo acres of land can be reclaimed, and this will serve our needs to the best possible advantage.

The complete cost of sea rvall, dredgihg, necessary extension of the Belt Railway, together r,vith the installation of labor-saving devices, will approximate $1,000,000.

The lumber interests hope to solve the financial prob. lem in the following manner:

The various individual factors might organize a corporation which will take a 21-year lease on the proposed terminal at a fixed rental. This group could underwrite and guarantee the $1,000,000 bonds or such sum as may be necessary. We have been assured that under these conditions it rvill be possible to dispose of the securities which rvill enable the work of constructing the terminal to proceed.

The Harbor Board rvill not expend a single penny in this construction. The rental rvhich will accrue from the the lumber concerns lvill be allorved or rebated in order that the in1g1g51-5sven per cent-and the sinking fund to meet the payment of the principal may be met.

At the expiration of the twenty-five years the property will be free of all debt, the Harbor Board wjll then orvrr a lumber terminal rvhich rvill be worth millions, and the revenue rvill prove a big advantage. It must be understood that the cost of maintaining a terminal of this kind l>y the state rvill be comparatively light, because land, differing from piers, needs no repairs.

This is rvhat the lumber interests of San Francisco hooe to accomplish. Its success is just as important to the city as to the men in the lumber business. It would mean that in a short time all of the scattered plants would be brought together in one place, adjacent to rail ahd water

And the great hazard of fire rvould also be solved nearly 100 per cent. Adequate methods of fire protection will be included in the plan.

FOREST FIRES IN THE INTER. MOUNTAIN REGIONS

Between 400 and 50O forest fires a year occur in the Intermountain States-Utah, Nevada, sbuthern Idaho, r,vestern Wyoming and northwestern Arizona. In l\4iscellaneous Circular No. 19, Forest Fires in the Intermountain Region, the Forest Service, United States Department oi Agriculture, brings out the importance of these fires, their number, how they are caused, and the really serious dam, age that results from them.

In thp 15 years the Forest Service has been keeping records iri' that region, more than 600,000 acres of foiested land have been burned over, a total area of nearly 1,000 square miles. It is estimdted that about 600 million feet of timber has been bufned, that young trees rvith a poten- tial value of $500,000 have been destroyed, that opportunities for reproduction are delayed or wiped out eniirely by ties for ion entirely by these fires, thus causing huge losses difficult to calculate, that $50,000 worth of forage has been destroyed, and that. worst of all; the rryatershed protection for the arid Intermountain Region has been damaged about $5,000,000.

More than half these fires were gaused by human carelessness and were therefore inexcusable. Lightning starteti 47 per cent of the fires. That should be ihe only cause of forest fire. says the Forest Service: Man should knou' and do better; lightning can't help it.

How the Forest Service is organized to fight the fires that are started is described in the new publi-ation.

FIGHTING WESTERN PINE BEBTLES

The United States Department of Agriculturc is circulating a one-^recl_ motion picture, "Fighting Western Pine Beetles,t' in which insects are contrasted with fire as enemies of the gtcat fo-rests of the Pacific Coast. It shows how the pine beetles destroy valuable stands of timber, and how the beCtles may be controlled through methods worked out by Government etoirologists.

, An _example of a cooperative barkbeetle control project is that in Southern @regon-Northern California, thl largest single project of its kind ever attempted. It is now in its third season and it is expectcd that the butk of the work will be c,ompleted-bV the close of the season of. L924. The coopera- tion was between the Forest Service of the Department of AgricFture, the Indian Service of the Interior Department, qd $e private owners, represented by the Klamatrh Foresi Prot&tive Association. ?he operatiohs werc planned and supcnrised by the Bureau of Enlomology.

The area over which this epidernic of pinc barkbeetles extcnds is a little larger than thi State of Dehware, and in the last 10 years in this region the wcstern pine beetle has killed a billion board feet of merchantable yellow pine timber valued at over $3,600,000. This is fifty tiines as riruch as has been killed by fire on the same area during the same period.

It has already been shown that with the establishment of as effective beetle control as has been established for forest- fire control, losses due to the beetle can be reduced to a minimum. After this year, with some expenditure for maintenance, it is expected that nearly complete control of the possible insect damage can be maintained.

This film should be of especial interest to foresters, lumbermen and to forest schools where forest entomologv is beinc taught. ft was produced and is distributed by the D6partmenl of Agriculture. The number of copies of this fiIm which the department is able to supply is at present inadequate to meet demands.

Application for 6lms should be made as far in advance as possible; periods of loans should be as short as practicable. Schedules of proposed showings should accompany applica- tions" Because of the large demand for the depa,ftment's motion pictures, it is imperative that films be kept in tonstant use.

Films are furnishcd free of charge cxcept for transportation, which the borrower is required to pay.

Increased Profits in CEMENT

Wide-awake material dealers are maldng cement one of their most profitable lineg by uaking advantage of the Iower cbsts on our imported brands.

We satse them as much as $75 on a carload---uhich meara just that much added rrrofit.

Our imported brands are approved'by the City Engineera of Los Angelee and other municipalities for use in public work. They easily pass every test of tlrc American Society for Testing Materials. As a matter of fact, our cement is superior to domeetic brands, which will be vouched for by many contractorE and builders who are using it.

Try us on a carload. Phone VAndike 7129.

"Woody" Does It Up Brown

Last meeting of Los Angeiles Hoo Hoo Club finest in history. Woodhead Lumber Company turns out and does the honms.

The entire Woodhead Lumber Company organization acted as chairman of the day at the Los Angeles Hoo Hoo Club luncheon on Thursday, May 8. Mr. David Woodhead, president of the company, acted as the spokesman'of the bunch, and he surely is deserving of much praise for the excellent meeting that resulted.

The big hit of the day, was the surprise appearance of twenty beautiful ladies, most of them of the office force of the Woodhead Lumber Company, and then as an extra surprise, even to Dave himself, there appeared the lvives of several of the principals of the company.

The ladies were seated in alternate chairs, as far as they went, among the members, and it cost each of the boys who were thus honored, just twenty-five cents per lady. And they seemed glad to pay. Fortunate seats were bei'ng held at a premium, offers as high as four dollars were heard.

The ladies lvere appropriately decked out in black and yellow ribbons, the Hoo Hoo colors, and they were plentifully supplied with paper cats on their gowns, in addition to a large amount of jewelry, (see the announcement). Pearls, diamonds, necklaces of rare g'ems, supposedly all from Woolworths, added to the beauty and attractivehess of the fair ones.

The following named ladies were called upon to introduce themselves, after they had given a splendid rendition of a new Hoo Hoo song that had been rvritten for this occasion.

Mrs. David Woodhead, Mrs. L. J. Weaver, Mrs. F. M. Connelly, Mrs. H. L. Rosenberg, Mrs. C. J. Laushlin, Mrs. McCrone, Mrs. H. Brown, Mrs. Beribe, Misses Moline, Smith, Roehl, Griffin. Lincoln, Hemmerly, Roper, Hovey, Case and Rexford.

Miss Lincoln and Mrs. Berebe delighted the meeting with a splendid duet, on the Piano.

Then the orchestra was introduced. This was a fine musical aggregation of colored players, led by C. H' Wfrite, who, is employed at one of the Woodhead yards. The-v played several numbers, and one of them gave a couple of songs and a dance.

One of the Woodhead bunch was held up to considerable criticism by the boys, he escaped a fine horvever. in the rush of the cvents. L. J. Weaver is the secretarv of the company, and was one of those that were surprised by the appCarance of their rvives. This gentleman, instead of miking a rush to the head of the table to eat rvith hi;

MOOfetS MOiSt

lovely spouse, made himself a seat as near the end of very conspicuous by securing the room as possible, and re-

Mey t, 192{.

NINE QuasamandAmrr:

Will Fl@Ftoo Met Ncx! Thutsdsy?

Will it b€ an un|sual mecting?

Who wrll bc in chsrgc?

W'll tlr bard lx thcrc!

Will chcrc bc sdrss?

Will the grrls bc Orrcr

Will it r8y to bc.srlyt

Will ttr ladta srngt

Will thcy darur

It willet rmr slutp

l3 ?ill

WOODFIEAD LUMBER @t\,{PAl.IY

Ir vil

Mvt

Thcy vill.

Wc'll sy Yc!

Ycyt Bo!

And ttmsnr.

On m of ,.Elrt b rb vehrc ol millid of &||.n rhah ltll b. m by u 3bl rh. d(s will bc cl6.d q |tre rfp afE opaiig lut, Jd .EEd gqtd. n[ Fud d|c ntah3 agard tandiB.

Th. G6lq eill de'vc rrd Woody lpp6 o haw a |Eqd rtlad@

W. h.E '€vrd rlr odiqlm fd th. oqnd ord il yo r.il b n dt i*r dE plce b. pcnp&

Yon Joc llcrhh, H.FfiE sd Ld|g Lita

lvt y Etb l9ra.

Copg of Notices that "Woodg" Sent Out

are particularty adapted to redrying your vatuabte hardwoods and Oregon Plne finish lumber that have been subjected to CaliforniCg sunshine.

maining there, until the dancing by Mr. Woodhead's niece, Miss Roper, was called. Then he was very much in evidence, in the front row. He probably heard of the matter that night.

Miss Roper's dancing made a big hit. This beautiful young lady, just seventeen, has been studying classical dancing for a number of years, and her performance was very very nne.

About one hnndred and ten were seated at the table, making this the largest meeting that has ever been held by the Los Angeles Club. Dave rvas given a mighty "Nine" at the close of the meeting, and the Snark informed the members that this meeting would set a mark for the rest of tl.rem to shoot at.

The rt.czv song zuritten, for Do'.'t IVoodhcod's farty. wHo-wHo

(Situg to tune , "Yoo Iloo.")

We oftcn used to wonder

How the name of Hoo-Hoo grew

We asked someone to tell us

And our WOODY said he knew.

So in answer to our questions

David sang a verste or two

And this is what he told us

About HOO-HOO.

Oh! Who-Hoo took my order?

Where the devil is my stufr?

Ohl Hoo-Hoo scnt my Finish?

Long before they sent my Rough.

Ohl Hoo-Hoo sent me that truck load?

Hoo-Hoo gave mc such lumbcr?

Hoo shipped mc knotty Hemlock?

Billed "SILVER FIR."

Ohl Who-Hoo laid that fooring?

Wtth thc knots by the front door, Ohl Hoo-Hoo broke that window?

And forgot the two-by-four, Oht Hoo-Hoo told me "tomorrow"?

Whcn thcy tncant a wcek or two, Hoo mailcd me sixteen statements?

ohr Hoo-Hoo-Hoo?

By J. P. CANFIELD, Woodhead Lurnbcr Co,

CONSERVATION AIDED BY LATEST SAWING PROCESS

An improved method for sawing tapered logs with a saving of at least lO/o in quantity and from ?n b q% in grade, is claimed by Alex. M. Page, timber expert of Portland, Oregon rvho was a recent visitor in San Francisco. Mr. Page states that this method which is already in use at the Hammond Lumber Co. mill at Samoa, and the Union Lumber Co. mills at Fort Bragg, is particularly adapted to

the sawing of Redwood on account of the extra taper of the logs.

Mr. Page says that his method has been proved practical and is already in use'in over 400 mills in the Unitea States and Canada, including the Southern Pine, Douglas Fir, and Redwood mills. Ife states that no additional equip- ment is required in using this method, it being a matter of instruction to the sawyers in the practice of leducing the logs to lumber.

Besid,es the advantage in regards to the lumbermen's profits, he pointed out that this method of sawing was a big step in the matter of conservation of the nation's forests. He says that his improved method has the unqualified endorsement of many experts in that it eliminates a large amount of the waste in sawing logs.

Mr. Page is an experienced lumberman and has filled nearly every position in connection with the lumber busin,ess while associated with the lumber business in the South and Northwest. He comes from a familv of lumbermen, his father and grandfather having been among the first to operate steam saw-mills in North Carolina. He is also a cousin of the late Walter Hin,es Page, who was ambassador to Great Britian.

FAMOUS FOREST F'IRES IN THE UNITED STATES

The United States has been the scehe of manv forest fires during the past 55 years, says the Forest -Service, United States Department of Agriculture.

Some of the more famous forest fires were:

The Peshtigo, Wis., fire in 1871 which killed 1,500 persons and burned 1.500.000 acres of timber.

The Michigan fire of 1881 which burned 2,000,000 acres and cost an unknown number of lives.

The Phillips, Wis., fire in 1894 which killed more than 300 people.

The Hinckley, Minn., fire which cost more lives, burned millions of acres, and laid waste than 400 about a dozen towns.

The Minnesota, Idaho, Oregon, and Washington fires in 1910 which swept many milliohs of acres of forest land and cost an unknown number of lives. The smoke from these fires was sighted as far as 300 miles out in the Pacific Ocean.

The terrible Cloquet, Minn., fire of 1918 which cost 400 lives and burned property and timber valued at $30,000,000.

In 1919 and 1972 many disastrous fires occurred in all parts of the country, more than 50.000 fires having been reported during the summer of 1922. Many lives were lost in addition to the destruction of many millions of dollars worth of timber and property.

The United States Forest Service is authority for the statement that about 80 per cent of all forest fires in, the United States are caused by human carelessness and arc' therefore preventable by the exercise of reasonable care.

co.

Hoo-Hoo Club No. 9 Luncheon

A large crowd attended the regular luncheon of HooHoo Club No.,9 held at the Palace Hotel. San Francisco. on May 8. Bart Macomber acted as Chairman, and the speaker of the day was J. Rufus Klarvans of San Francisco, the well known dealer in athletic supplies and prom- inent in foot ball, base ball, and otlrer amateur athletic activities in the Bay District. Mr. Klawans g'ave an excellent talk on "College Competitive Athletics" stating that the objections or criticisms that were heard these days regarding college athletics wei'e that the specialized coaching systems did away rvith competitive athletics among the students, also that college athletics rvere becoming too highly commercialized. To illustrate the first point, he cited conditions at Stanford where he said that during the past year 91 per cent of men students in the university took an active part in college athletics and he said that the same applied to the lJniversity of California. In referring to commercializing college athletics, he said that a very small proportion of the money taken in goes to the coaches but is utilized for the erection of buildings and the betterment of the universities.

President R. A. Hiscox presided over the business session. He ahnounced that the Cavaleras Concat was to be postponed until fall. Harry Spurb lead the club in sing- ing that was very much enjoyed while Tom Tomlinson presided at the piano. The attendance prize was won by Dave Alberts, an ever-sharp pencil donated by Al Nolan of the Pacific Lumber Co. Howard Gunton and Al Kelley acted in the capacity of the "Je6-Q2fs" and rvere very active in collecting fines for the charitable fund.

CITIZENS LUMBER CO. INCORPORATED

The Citizens I.umber Comfany has been incorporated at Kingsburg, Fresno County, with the following directors: Robert Schoeneman and Frank I. Beckman of Long Beach; Chas. Schaffer of Kingsburg and Virgil G. Schoenman of Selma. The company will maintain its offices and yards at 1600 Marion Street, Kingsburg.

ROUTT LUMBER CO. OPEN FREE EMPLOYMENT BUREAU

The Routt Lumber Co. Inc., of Fresno, announces the opening of a free employment bureau catering to the contracting fraternity and building public. Mechanics for all branches of the building business can be furnished bv the company on short notice.

E. deReynler H. B. Gamerston REYNIER

LUMBER CO.

126-4/A-130 Santa Marina Building ll2 Market Street San- Francirco

REDWOOD and FIR LUMBER CEDAR

SHINGLES

Specialticr

Humboldt Split Rcdwod Grape Stal<ea, Tier5 Shake ud Pots Sam Redvod Shakec ud Shinglee

SEITING AGENTS

Cazadm Redwood Lubcr Co. Casadm, Crlif. Band Sam Redwood ud Fir hnber

SOUTHERN CALIFORNIA REPRESENTATTVES

CAZADERO REDWOOD LUMBER COMPANY NOW OPERATING

The Cazadero Redwood Lumber Co., of Cazadero, California, are now operating to full capacity having resumed operations on April 15, according to the annollncement oi the Reynier f.umber Co. of San Francisco. The Reynier Lumber Co. are the selling agents of the Cazadero Redwood Lumber Co.

PINE MILLS CURTAIL PRODUCTION

Announcement was made on April 29 that the McCloud River Lumber Company were to close its two biggest bands on night shift at once. This reduces production about 25 per cent. The Bend operations will also reduce a like amount as soon as an accumulation of logs is disposed of, probably 'ivithin a rveek.

On May 3, the Brooks-Scanlon Lumber Co. goes on a five day rveek, a reduction of about 20 per cent.

ALFRED Iv\/. HART COMPLETES CALIFORNIA VISIT

Mr. Alfred W. Hart, manager of the Quinault Lumber Company, Raymond, Washington, left Los Angeles last week to return to Raymond, after a month's tour through California.

Mr. Hart visited for two weeks at San Francisco, and then took in the sights in Southern California, guided by Mr. Ted Lawrenc€, manager of the Los Angeles offices of the Hart-Wood Lumber Company.

The Quinault Lumber Company is orvned by the HartWood Lumber Company.

WANTS YARD MANAGER

WANTED: Man to run a yard in town of about 5,000 people. Salary and percentage of earnings. Opportunity to invest if desired. Apply L. M. Tynan, Biltmore Hotel, Los Angeles, May 23rd. r+#-t

\,VE MOVED THE PRATT WARNER COMPANY WITHOUT NOTICE

The last issue of this well meaning journal, carried a very attractive advertisement extolling the merits of Pratt & Warners new combination breakfast nook and ironing board.

Through an error, the address given at 1635 Staunton Avenue, Fe Avenue, the correct address.

of the company was instead of 4800 Santa

Let it be known that Pratt & Warner are still manufacturing and selling countless ironing boards, breakfast nooks and other built in features, at their factory, which is located as stated above.

Wilfrcd Coper Lunbcr Co. Lc Argele, Calif. t:lt-x

(Continued frorn Page 7.)

rs the successful man. Ilappincss is the legal tender cii the soul. Joy is wealtl-r.

"It is not necessar)' to be great to be happy; it is not necessary to be rich to be just ancl generous, and have a heart filled rvith divine affection. No matter rvhet.her you are rich or poor, use your rvi{e as though she rvere a splendid creation, and she rvill fill 1-our life rvith perfume ar.r,1 joy. And clo you kno.rv it is a splendicl thing for me to think that the rvoman you really love rvill never grorv olrl to you. Through the music of time, through the rvrinkles of years, if you really love her, you rvill alrval's see the face you loved and rvon. Ancl a woman .n'ho really loles a man, does not see that he grorvs older; he is not decrepit, he cloes not tremble, he is not olcl. She alu'ays sees the same gallant gentleman rvho won her hand ancl heart. I like to think oi it in that way. I like to think tl-rat of all passions, love is eternal, an<l, as Shakespeare says, 'Although time rvith her sickle can rob rrrby lips ancl sparkling eyes, let him reach as far as he can, he cannot quite touch love, that reaches even to the encl of the tomb.' And to love in that way, and then go dotvn the hill of life together, ancl the birds of joy and love rn'ill sing once more in the leafless branches of age. I believe irt the fireside. I believe in the democracy of the HOME. I believe in the republicanism of the fireside. I believe in liberty and equality rvith those rve love."

Kenneth Smith Addresses Lumber Salesmen's Club

Kenneth Smith of San Francisco, District Sales Manager o{ the I-ong-Bell. I-umber Companv, rvas the speaker at the regular meeting of the Lurnber Salesmen'j Club of San Francisco at the Palace Hotel on May 5. His subj_ect was "The Story of R. A. I-ong and the Long-Bell Operations in the Northl'est."

Mr- Smith ga.ve an interesting talk on Mr. Long's career and the romantic grolvth of the-business of o.r. -"an which was.started forty-nine years ago and has developed into an institution that is the largest ilanufacturer and-distributor of lumber under one orvnership in the country. He said that Mr. Long was born in Kentucky but weni to Kansas where he started in business for himself at the age of twenty-three years. FIis first lumber experience ,ias " retail lumber yard at Columbus, Kansas,-which he suc-

cessfully operated until he organized the Long-Bell Lumber Company in 1884. This year also marked the starting of their manufacturing operations in the South. In 1891, the company moved their headquarters to Kansas City r,vhere they are at present located. Mr. Bell retired from the organization in 1893.

In speaking of .the company's operations, he said that in 1919 they rvere operating l0 pine mills, 3 hardwood mills, and 3 creosoting plants in the South. It was also in 1919 that the Long-Bell Company purchasecl the Weed Lumber Company at Weed, California. At this time the company rvere also operating 130 retail lumber yards.

He stated that in 1919, the Long-Bell Lumber Company started on their national advertising campaign and it was also in this year that they also started their policv of trade marking their lumber products.

With their supply of timber in the South depleting, he saicl that Mr. Long tufned to the country's last great sland of timber and purchased 6 billion feet of Douglis Fir timber in the state of Washington. Plans were then rnade tor the bui-ldjng of the beautifrrl city of Longview ancl the most efficient architects available ruere securEd for this purpose. _ To complete their plans, the compan/ also pur cl.rased 11,000 acres of delta land at the confluence of-the Cor'vlitz and Columbia Rivers. In October 1922, work was started on the city's finest 5hrlsf111s-Hotel Monticello-which was opened and dedicated in July 1923.

The results of the company's lvork at Longvierv during 1923 consisted of five dbrmitory hotels for.- employeesl an excellent school with an enrollment of over 90O students and 24 teachers; a beautiful Community Hall; grad- ed and paved streets; sanitary sewers; water system ; pavecl sidervalks ; twenty-seven business structurei; and three banks. He said that the city supports a daily paper with associated press service and a daily circuljtion- of 3iq. Th-e^goagany-predict that the city will have a pop- ulation of 25,000 in five years and a cit.v of 50,000 p.^opi. in ten years.

Mr. Smith also gave a detailed description of the company's manufactur ng plants already conitructed here and stated that when this great lumbering operation is com- pleted the company rvill employ betwien- 3,000 and 4,000 men and have a capacity of 400 to 500 million feet a year.

He extendecl an invitation to the members of the CIub to ins.pjct their lumbering operations at Longvierv and to visit "The City Practical that Vision Built,.,,-

ANDERSON LUMBER CO. DESTROYED BY FIRE

The offices, sheds, and yards of the Anderson Lumber Co. at Anderson. Shasta County, were destroyed by fire on tr4ay 2. Loss is estimated at 920,00O.00.

Classified Ads

POSITION WANTED

By man rvith twelve years experience in retail and manufacturing lumber. Good estimator and Can furnish references. Know I can make good. Box "L," care California Lumber Merchant.

WANTED TO BUY WHITE PINE

SHOP LUMBER

wholesale salesman. Address,

WOULD BUY 25 TO 50 CARS 6-4 NO. 2 SHOP CALIFORNIA WHITE PINE ROUGH OR SURFACED, AIR OR KILN DRIED ALSO SAME QUANTITY 6-4 I{O. 3 AND BETTER SHOP DzS AND KD EASTERN OREGON STOCK. NAME LO\IIEST PRICE DELIVERED CHICAGO FOR PROMPT SHIPMENT. ADDRESS BOX "I," CARE CALIFORNIA LUMBER MERCHANT.

OPENING FOR HARDWOOD SALESMAN SOUTHERN CALIFORNIE HARDWOO D COMPANY WANTS TO LOCATE A GOOD HARDWOOD SALESMAN, TO CALL ON THE RETAIL YARDS AND CONTRACTORS. WILL PROVE GOOD POSITION FOR THE RIGHT MAN, MUST BE EXPERIENCED AND A "GO. GETTER.''

IN ANSWERING GIVE PARTICULARS THAT YOU YOURSELF WOULD WANT IN CONSIDERING AN APPLICATION, AND ADDRESS BOX "O", CARE CALIFORNIA LUMBER MERCHANT.

FOR SALE

FOR SALE: Retail Lumber Yard near Upland, California. A one man proposition. Address Box "N," care California Lumber Merchant. California Lumber Merchant.

WANTS TO LOCATE POSITION

Lumber salesman, any branch, Southern California experience. References. Address Box "M," care California Lumber Merchant.

Speciatize in RETAIL LUMBER YARDS

BOUGTIT, SOLD AND EKCIIANGED AI.SIO INDUSTRIAL PROPERTIES IN SOI,.ITIIERN CALIFORNIA

EDGAR S. HAFER

(ffficc: ChrL Hotcl, ltf,ud Hill Stroctr

Hcre arc shown forty million feet of air dried Redwood be mede of siding,'finish, betcns, mouldings, columns, etc.

uppers from which immediate shipment can

Byrkit Lath

Sheathing and lath combined in one piece.

Reduces material cost.

Rgduces labor cost.

Special advantages where quick-drying patent plasters are used.

Cracking and scaling particularly on outside work greatly reduced.

Approved by building codes.

HOME BUILDERS save money and get a better and more serviceable iob.

CONTRACTORS save labor expense and duplication of work.

DEALERS find it a quick and easy seller and a profitable item.

Byrkit Lath is a

PAUI. BUNYAN PR()DUCT

Made by the largest producers of Cdifornia Pines

Try this money maker today. Phone or wire your requirementi at our