The California Lumber Merchant - September 1930

Page 9

THECALIFORNI.A

ECi]}ICI'{ICAL IN :VERY WAY

Us'Schumacher GRIP LATH io: yo:rr walis and yorr wiil get sttIrdY, durable constniciiorr with th: aCd-d advantaqcs of havirrg walls that are h.-l_ prool and uatcrProolSpiciiy and d'nrand CRIP LA-|H

Wa I Bo:rr d Co; por irtion

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..THEYtt and .rwEtt

"Business will pick up" is the current opinion, "when they start building." Who are "they" ?

Why not "we" ?

Paul Bunyan says, "What this country needs is less 'they' talk and more'rnre'. Less'watchful waiting' and some 'courageous leadership'."

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CO. MILL FACTORIES and SALES' WESTWOOD, CALIFORNIA DisFibuting Yards CHICAGO MINNEAPOL$ LOS ANGELES . RENO LOS ANGELES BRANCH ?02 East Slauson Avenue ' Phone AXridge 9071 FULL STOCKS, FACTORY FACILITIES FOR SPECIAL JOBS SALES OFFICES Monadnock Bldg., 807 Hennepin Ave., 360 N. Michigan Blvd., 702 E. Slauson Ave' SAN FRANCISCO MINNEAPOLIS t!!-t;+-.!*.r\ n?lr.: 4 r,;. :ir "Producers of White Pine for Over Half a Century" Trade Mark CHICAGO LOS ANGELES Regiatcred
The RED RIVER LUMBER
S e pt e mber 1, 1930 THE CALIFORNIA LUMBER MERCHANT 3 COMPLETE NEW STOCK FLOORING OF HARDWOOD Oak - Maple - Beech - Birch - in all standard sizes. Plank Flooring in Oak-Teak-J arrah and Walnut Hardwood Dowels .... Flooring Lines Oak Nosing - Thresholds - Stepping Felt-Wax-Insulite-Nails E.J.STANTONandSON The Pioneer Hardwood Yard Los Angeles riardwoods - Trim - Flooring - California Sugar and White Pine - Pl y wood - Veneers 2050 East 38th Street Phone AXridge 9211 IL • OUR ADVERTISERS I . .. *Advertisement appears in alternate issues. Arkansas Oak Flooring Co 12 Associated Lumber Mutuals * Blinn , L. W ., Lumber Co 41 Bookstaver - Burns Lumber Co * Booth-Kelly Lumber Co 29 Brown, Geo C & Co. 20 • • • • Hall , James L ..... . ........ . ..... . .... 16 ,Hammond Lumber Co 33 H 111 nify Co., J. R. 35 Harbor · Plywood Corp 5 Higgins , J . E ., Lumber Co. * Hill & Morton , } nc * Hipolito Co. O B.C. * • • • • Porter , A L 20 Port Orford Cedar Products Co. * Red River Lumber Co I.F C Reynier Lumber Co 21 Sampson Company * Santa Fe Lumber Co 7 S c humacher Wall Board Corp O.F.C. Seattle Boiler Works . . . * Built-In Fixture Co. . . . . . . . . . . . . * Hoffman Co ., Earl Cadwallader - Gibson Co * Hogan , T. P., Co Calaveras Cement Co. * Holmes-Eureka Lu California Panel & Veneer Co. * Hoo ver , A. L 33 Simonds Saw & Steel Co. 30 15 Sisalkraft Co., The . * 34 Slade , S E., Lumber Co 37 Celotex Company, The 13 Central Coke & Coal Co I.B C. Chamberlin & Co., W. R. 26 Consolidated Lumber Co * Cooper Lumber Co., W. E . 32 Coos Bay Lumber Co. 10 Creo-Dipt Company , Inc * Dolbeer & Carson Lbr Co. 11 Dollar Steamship Lines • Dallas Machine & Locomotive Works * El Rey Products 9 Findlay Miller Timber Co Fir-Tex Insulating Board Company * Forsyth Hardwood Co 26 Gulf Coast Lumberman * Industrial Service Co ., • 42 Johnson, C. D. Lumber (;, .. ....... . ... . * Koehl & Son, Jno W 35 Laughlin, C. J , 38 Lawrence-Phillips Lbr Co * Little River Redwood Co., The * Long-Bell Lumber Co. * * McCloud River Lumber Co. 27 McCormick, Chas. R., Lbr Co .•..... McKay & Co. 12 Moore Dry Kiln Co 14 ·.Natwrnl Lumber Manufactur ers Ass ' n * Pacific Lun .ber Co. , The * Penberthy, A. r: . ....... . ... .. ...... . .. 17 Pioneer Paper C•1 22-23 Stanton & Son , E. J. 3 Strahle Hardwood Co . . . . . . . . . . . . . . . . . 29 Sudden & Christenson 39 Thackaberry , M. N * Truscon Steel Co. . . . . . . . . . . . . . . . . . . . . . * Union Lumber Co 30 U •nion Oil Co * Mfg. Co 21 Wendling- 11fathan Co. 16 Western Hardwo 0 Li Co 31 Western Sash & · Doo , " Co 16 West Oregon Lumber : C.o · · · · ?,5 Weyerhaeuser Sales q ompany 18-19 White Brothers 8 Wood Lumber C:o., E. K 24

How Lumber Looks

Douglas Fir. A total of 349 sawmills reporting to the West Coast Lumbermen's Association for the week ended' August 16 operated at 47.21 per cent of capacity, which compares with 46 33 per cent of capacity for the preceding week and with an av e rage of 63 per cent of capacity from January 1 to June 1. These 349 mills, representing practically the entire lumber industry in the Douglas fir region of Oregon, Washington and British Columb ia, have redu ced their output d 'uring the past twelve weeks by 537,504,000 feet. This is almost four weeks' production for the whole industry at present operating schedules.

Production, orders and shipments at 227 mills for the week ended August 16 were reported to the Association as follows: production 123,165,273 feet, orders 124,817,229 feet, and s hipments 126,291,291 feet. Orders were 1.34 per cent over production and shipments 2.54 per cent over the output.

The Cal ifornia mark et looks more encouraging than two weeks ago and some improvement has been noted. Further improvement is looked for during the month of September. Lath is very scarce and the market on this item is strong. Due to the recent reduction in the cargo freight rates to the Atlantic coast, the demand on the Eastern coast has increased and many of the mills are reported to have advanced their prices on commons for intercoastal shipment. Unsold stocks at San Pedro on August 27 totaled 9,456,000 feet. 51 lumber vessels in the coast-wise service are laid up.

The Redwood market has improved to quite a noticeable extent during the past two or three weeks over what it has been since June 1. The California Redwood' Ass,. ciation · reported production from 12 mills for the w ended August 16 as 5,547,000 feet, shipments 5,057 , ,

Pacific Adds to Picture

Th e P acific Lu mber Co., ?a n i s n ow eq uipp ed w ith a Be ll & Howe ll m ot10n p i c t u.re ca m era i n ad di t io n t o it s o th e r m o ti on p ic tu re and a nn o unc e m en t

feet and orders 4,664,000 feet. The California White and Sugar Pine Manufacturers Association for the week ended August 16 report production from 20 mills as 26 227 000 feet, shipments 16,608,000 feet, and orde rs ts' 490' 000 feet. The Pine market showed' little the' past two weelrs, but manufacturers are anbc1pabr1g heavier buying during September.

Maintaining fair ratio with shipmen ts and demand, production has for !he sevent!t consecutive week remamed a level approx!mately th:aty per cent below !he cut durmg the sa!lle penod a ye,ar ago, it is indicated in reports to the National Lumber Manufacturers Association. Through this. period has averaged about 6 per cent above sh.1pme?ts, ·c10d 1 o per cent above orders. current relationship of shipments and orders to produc!1on as reported by the regional associations to the National Lumber Manufacturers Association for the first 33 weeks of - 1930 is as fo';fows:

West Coast Luml..:>ermen's Association-Production 4, 978,829 M feet; Shipments 4,855,384 M feet; Orders 4, 787,316 M feet

. California and Sugar Pine Manufacturers Associatron-Produ:tion 626,220 M feet; Shipments 678,562 M feet; 68 7,895 M feet.

Cal· tornia Redwood Association-Production 225,376 M ft eet; Shipments 206,811 M feet; Orders 209,529 M ff.!el.

Southern Pine Association - Production, 1,876,406 M et; Shipments 1,738,443 M feet; Orders 1,709,748 M .!et.

Total Hardwoods-Production 1,374,360 M feet; Shipments 1,156,920 M feet; Orders 1,089,637 M feet.

Weyerhaeuser Opens Offices in California

Di s trict sa l es offices h ave b ee n o pen e d in S an Franci s co and L os Ang e l es b y th e W ey erhaeu s er Sa l es Co mpany , distribut o rs of W eye rh ae u se r fo r es t pro d uct s

b y thi s they t ake pidur es o f 111t

u

a nd in s t a ll a ti o n s. Th ey

ha t m ight b e o f s uffi c i e nt ge n e ral 111es t to b e ph o t o[ , rap fo r fut ur e ex hibiti o n wi th o ther

Re Wo od pk t u!"es.

W E Bar w ic k i s di s tri c t r e pre s entati ve at S a n Franci s co, w ith offic e a t 6 12 New hall Building , 260 California Street. T e l e ph o n e i s D A ve np o rt 5668.

W . H. l\t!'Jrr i so n i s di s trict manag e r at L os Angeles and w ill ca': e r th e S o uth e rn Cali fo mia and A ri zo na t e rritorie s . Hi s o ffi ce is a t 486 C hamber o f Co mm e r ce Bldg Te!P pht1ne W E s tm or e 6325.

4 TH E CALIFORNIA LL; 1'.CHA ' S ep t em b e r 1, 1930 J.E. MARTIN Managin g Editor A. M. THACKABERRY Circu lat ion Manager fIE LUMBER MERCHANT San Francisco Office 818 Santa Marina Bl llZ Market Street I · Telephone DAvenport 3840 Jack Dionne. 'Publisher A. C. MERRYMAN Adve r t isin g Manage r Incorporat e d under the laws of California Southern O,fli 2nd National Bank c;:dg. J. C Dionne, P re s. and T reas ; J E. M a rtin, V ice - Pres.; A C Merryman , Jr , Secy W. T. BLACK Published th e 1s t and 15th of each month at Houston, Texas S a n F ra ncisco Cove rs Northern Calif. and P a cific No r thwest 318-19-20 C e ntra l Buildin g, 108 Wes t Sixth Street, Los Ange les , Cal. , Telephone, V Andike 4565 Entered as Second - cl ass matter S e ptember 25 , 1922, at the Postofflce at Los An ge les , California, under Act of March 3. 1879. Subscription Price, $2.00 per Year Single Copies, 25 cents each. LOS ANGELES, CAL. . SEPTEMBER 1. 19 30 Advertia R t Atng a es on plication
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HABBORD Plywood

Note the way each layer re-enforces the others -the fine grain from selected old-growth Douglas Fir-the waterproof glue that binds each layer more closely to the rest than Nature did in the tree.

This dependable, uniform quality is assured by our giant mills, equipped with the most modern machinery and located at tide-water where the finest of the magnificent Douglas Fir timber of the Pacific Northwest is available.

For your protection and so you can always recognize the products of this company the

name HARBORD is branded on the edges of our plywood and doors.

Because this organization now includes some of the leading door factories of the Pacific Northwest, we can supply HARBORD Douglas Fir Plywood and frr doors in cars of assorted stocks.

If you haven't been getting your share of the business which has been making the growth of the plywood industry one of the remark: able developments in the lumber trade during the past few years, now is the time to begin building up this department with HARBORD Plywood. There's a profit in every panel.

For prompt quolations and delioeries urite or wire our nearest office.

September l, 1930 THE CALIFORNIA LUMBER MERCHANT
HAI]BORreCORPN Mills: HOQUIAM, \X/ASHINGTON GRAYS HARBOR UNITS Harbor Plywood Co. American Door & Mfg. Co. Knox & Toombs Durable Door Co. Southern California Representative H. BRUCE WISCOMB 203 Architects Building Los Angeles ,,I '1

Vagabond Editorials

Henry Ford has addressed the public with a declaration concerning business conditions that absoiutely rings the bell on the situation past, present, and future, so far as I am concerned. The gist of his remarks is that we re looking at the situation backwards. Most of us think that conditions of a year ago were wonderful prosperity, and that conditions since the stock market crash has been industrial, commercial, and financial illness. Henry says it's the other wa''x*x

He says that when the whole world was going mad last year with the foolish idea of getting something for nothing, and a lot for a little, THAT was the time when we were going through a severe illness, and that the present condition is one of convalescence and recovery. The average man seems to think that when the stock market goes back to where it was last fall, good times will have come again. Henry says most emphatically no

This column has been ,tt* ,l ,", that same thing over and over again since the debacle of last fall. To go back to the mad condition of a year ago would help nobody in the long run. At that time we were simply going through a condition of high fever, and we thought it was abundant health. After the fever broke we went into a subnormal condition as a reaction. We're well on our way out of that condition. But that doesn't mean that we want to get the fever back. When everyone from the policeman on the corner to the cook in the kitchen was using all his money for gambling purposes, we weren't healthy. Mr. Ford says that what we are now going back to-and he says that we are well on our way back-is toward normalcy, not toward more fever and hysteria.

Yet the country i= firflO *r* ,n."*htless but intelligent people who are measuring our return toward prosperous times by the stock market strength. The fact is that ii we could get rid of the stock market entirely, so far as gambling on margins is concerned, we would return much more rapidly toward normalcy. Too many people are still trying to "get even". The normal things of life are not yet being purchased in a normal way. As soon as they are, we will be back in normal times. Prices may not be as high as they were once, but VALUES will be dependable things.

The American Constru*r"" *"..i1 says that the modernization of older buildings presents the most fertile field in the building industry for the next decade. Sure ! And for the decade after that. And this doesn't mean city work,

where an organization f or systematic modernization is worked out. It pertains particularly and most forcefully to the rural district, where the lumber merchant is in position to have his entire sales territory under his eye, where he may observe, list, and personally handle his prospects.

It has been a fertile field for a iong time. The trouble is that the short-visioned people who can't see the forest because oI the trees, and can't find the city because the high buildings obstruct their vision, haven't grasped the magnitude of the possibility, and have done little with it. With thousands of small orders easy to secure right there for the asking-if the asking is intelligently done-the dealer waits for the contractor to bring in some house bills for him to bid on. He smiles derisively when he sees a ten-year-old model automobile passing his door. And all about him are ten and fif teen and twenty-year-old model homes that leeil v761ss-properly visioned-than the ten-year-old motor xF+

Is he doing anything about it? Is he listing those old homes and their short-comings? Is he telling those owners what HE can do for modest cost, to make them more up-todate? Is he deliberately sticking his nose in other people's business in order to help those other people-and himself at the same time? Is he? ***

He wasn't much for personal publicity, although indorsing and aiding the greatest publicity campaign for his own concern ever undertaken in the lumber industry, and for that reason the average reader of lumber publicity knows many faces better than they do the face of the late George S. Long. But every lumberman, great or small, no matter where located or in what department of the industry, should know that when George S Long went to his reward the other day. the most powerful and outstanding figure in the lumber industry of the world ceased to function.

He was the executiv. nl"a orin" *"r"rhaeuser Timber Company. And the Weyerhaeuser interests are to all other lumber interests, what Mount Everest is to an ordinary hill. It would take considerable nerve to try and guess accurately the value of the Weyerhaeuser timber and miiling interests, because none outside of that great organization-and few inside-knows. But it is probably safe to say that they rank in value very closely with The ForC Mctor Company, and with General Motors. To call the Weyerhaeuser interests a billion doliar outfit, would probably be not the least of an exaggeration.

r( '''rttirrttcrl o11 l);1gC 8)

THE CALIFORNIA I-U}fBER T{ERCHANT Scptcnrber I, l9i0
*+*
Septembcr 1, 1930 THE CALItrOIINIA I-TJ}fBER MI]RCHANT KILN DBIBII
S A G ]J N A B B A N D S H I
o B B o I ID I P T S H
SBBYIOB
FIB
N G L B S
r N G L B S
SUDDEN

VaSabond Editorials

(Continued from Page 6.)

And over this mighty group of interests George S. Long presided wisely, conservatively, benevolently, and yet wonderfully progressively. In all things was Mr. Long progressive. He believed in and demonstrated his belief in lumber cooperation. Generously and freely did he sign for Weyerhaeuser the head of every campaign tl.rat seemed for the best interest of the lumber industry. He believed in advertising, in merchandising, believed that the lumber industry needed progressiveness and modernism, believed that they must create their own markets if they were to succeed. He was a wise, worthy leader. The lumber industry of the Pacific Northwest can ill afford to lose so great a character'

Building permits for Los Angeles for the first seven months of the year 1930 placed her third in the list of American cities, Chicago being second, and of course New York, first. The building totals were low in all cities, but the figures show that Los Angeles is more than holding her own, and that building conditions should have been better in Los Angeles so far this year than in most other cities. The volume was here, at least.

It is worthy of note ,n", O.rr""a has probably felt the business depression in the country less than any other state. This is probably due to the fact that Arizona business does not owe money to the extent that business does generally, and to the fact that Arizona is engaged in lines of business

JACK HALLORAN OF PHOENIX VISITS CALIFORNIA

-Jack Halloran. the srrriling Irish rrtail lunrlrrrrrurn,,i Phoenix. r\rizona, n.hose firnr is the IJallor:rn-Re nne tt Lunrber Companr'. of Phoenix, has l>een spenrling his vacation in Los Angeles, rnostlv plar-ing golf. IJe reports that business conditions in the Phoenix territorr-are better than anr-u,here else that lre krrorvs r,f, enr.l that thc'r'are going through the business rlcpression iu vcrl fair con<lition.

less susceptible to the stock market coliapse than the average. Even the lumber business has not slumped and gone crazy in Arizona to the extent that it has gone elsewhere. Fundamentaliy Arizona is very, very sound, and faces a iong era of prosperity.

Lumber production continues very low in California. When the totals are added it will be found that California lumber production for 1930 will be considerably less than at any time since 1925.

I know a manufact".,"* ,r.- l.r C"tiio..ria whose condition is most interesting. I dare not give the name, but it is identified with the lumber industry, and manufactures things out of wood. This concern has many, many active competitors. Their business is very much depressed, prices shot to pieces, competition wild, running short handed, etc. Yet this concern I speak of has not had to cut its price, pays no attention to the prices its competitors make, has done a capacity business so far this year, and at the present time has its order file so loaded that they couldn't take an order for several months to come, at any price. I know these to be facts. I have asked friends of the concern the answer, and they say: "They are in a class by themselves". Is it possible that quality and reputation can sustain a firm, even in such conditions and such competition as we are seeing? It looks that way.

TED

LAWRENCE GOING NORTH

Terl I-an'rtnct. of tht, I-ln'rcnce-l'hilips I-rrnrlrcr Conrpanr-. of l-r,. ,\rrgtli.s. l,:ar t,s alrout tltc tlrst t,f Se pter-nber for the \orthu cst. u'hcre hc n'ill lisit thc r-arious rniils his cr)r'nl)An\- rc1)rcscnts in Caliiornia.

Thc ]-au'rcncc-Philirrs l-urnl)er CrrnrDanr-. u'hich started in l,rr.inc.: .l nntrarv ilr.t ,,f tlris vcar. lia. enjole,l a splenrlid lear's lrLrsiness so far. hantlling a1r average of about six nrillion icct of I:ir a rrrc,nth through their local offices-

THE C.{I-IFORNIA LU\IBER }f ERCHANT Septernber 1, 1930
*
* ,F
t}:9 -(i' B uy " Zoe, ,, ol(4 \eady !o.fi11 yopr older Irom eltner s10e\(*c SAN FRANCISCO\ .: Fifth and Br"r,t!n Sts vL' Glephone,Su rteylr 67ein u1' ol'de r : -.;:::t -/ {oAKLAND - - 5OO Higb Sti-eet Telephone.Andovir 16@ te BrotherS HAPDWOOO HEADQUAPTERS Since I'A 7 2 .ssr HARDWOOD LUMBER, FOREIGN AND DOMESTIC FOR EVERY DEMAND

The MARK to Look For when Buying ROOFING

IE IL IRT IE Y ASPHAL'I SHINGLES

HE EL REY ffxds-ma1kIt is an assurance identifies roofing of the highest quality. of long life . . . lasting satisfaction.

Their modern attractive designs, shapes and charming colors add interest and character to home or building.

Their worth and long life, is being proven every day, year after year, on thousands of buildings . . in every section of the Pacific Coast.

Manufactured in one of the most modern factories of its kind ditected by twenty-eight years of successful manufacturing experience . and produced on a quantity production basis . . they are economically priced to offer outstanding value . . . as they do outstanding quality.

It is an established fact, that your roofing dollar invested in EL REY ASPHALT ROOFINGS cannot buv more in value and service.

EL REY popular preference has been established on sheer merit. Depend on the EL REY trade-mark . . . as your dependable guide to roofings of matchless worth.

BL RBY PRODUCTS COMPANY

163J North San Pablo Street (Opposite Lincoln Park) Los Angeles San Francisco - Portland - Seattle

Septenber 1, 1930 THE CALIFORNiA LUMBER MERCHANT

Lumber Production in Philippine Islands Curtailed More Than Fifty Per Cent.

Ilor' l'larto. of Los -'\ngelcs, f'rcsirle rtt rti (':rrlu:Lll:rrle r'Gibsorr Comp;rur-, Tnc., has retttrtrtcl irottr tltrcc tttotlth.' "'isit irr the Islands, ri'ith treu-s oi hc:tvr- crtt'tailtttt'ltt,rf Philippine llahoganv procluction throttg'h,rut rhe I-lrLn,l..

Orre of his oarticular nri,.sious to the Islanrls u'lt: ttr tlirectl1'report 1o the ltttnlrer uratrttiactrtrers ()\'cr thcle oi lumber ancl nrarketing conditiot.ts in the Unitt'rl Statcs. Itttrnecliatelv rrpon his arrival he arlrlrcsscd a nrcctitrg of tlie Philippine I-uml;er Jlanufactrtrcr,* -\ss,rciati()rl. \\'hich crllbraces ninet-r'-fir'e per cent of all thc 1-lrorlttctiotr irt tiic Island, telling thcm of lrLrsiness conclitior.rs in thc Unittd Statcs, arrrl adr-ising a canrpaigrr of crrltailttrt'trt tLr l)reveltt the niaking of trnu'anterl lr.tnrlrcr anrl tl.re saving of thcir trees, until such time as nrarket conrlitions jrrstif icd a rtsurrrption oi norrrral cLrtting.

Hc tl-rerr visited the Cadn'allacler Ciibson Conrpartv rnill ^- r ^ r' " I :"- " rc'airr c, rnit'rr€rl ii itlr tlrc \>.,,ciati,,tt. dtlrl dlLql tlUlllX :r, .!!.rrrr

lIe reportecl tr.l thenr that his c(rnll)an-\'. u'hich hatl lrcerr operatir-rg t$'o ten l-rorrr shiits at thcir rrri11. hatl di-.cor-ttinued the night nrn cntirclr-, ctrt thc rl:rv rurr rlou rr to

tritrc lrt,rtrs. rtttrl cttt tht s'eck (l()\\'lt t,, f ivc ,la-r's. a curtailnr('il1 (,i rrr"t, thlrn sirt_r il(r ('r'llt. -l-lris n';rs f, 'llrn erl lr_r' ctu'tailrttcrtt schctlttle s lrv practicallv all thc lrr,rrlucer. in tlrc I.l:rn,1.. l-hc stnall rnills arc:rll cl,r.ecl rlou-rr f,rr \\'unt ()f tlttnanrl for thtir stock, anrl the larger nrills art ai1 crrrtailing. lIr. I),arto rePorts thrtt one r'f thc largest proilucers in thc Islands uho has lrccn operating tn'o rrrills niglrt attrl dar-. sllttt tlon'n one nrill errtirelr-. ancl put the ,,iher on z] olrC-:hift lrasis. thus Ir',lrrcirrg tllout >( \ crtt-r'-tlr'.' 1)( r f ' llt.

\lr. I iarto lrrlicve. that tlre ctrrtailrttent in the Islands tr.rrl:r-r'is n'e11 :rlrove fiftr-pcr cetrt, autl is prol;abl-r'altor-e s t\t \'.

lie rcports thrrt thcre is alrottt 4,,0.m0.000 feet of I'hiliplrirre lunrlrer t,n the ]'acitrc C,a.t torlav au-aiting sa1e. thc sur'1r1tts lreing alnrost tntirel-r'itr lt-,u'grarit u'.rtrrl.. -\ rt'sr,rrnptior-r of tra<le alnong thr ftrrnitLrre nrltrltfacttlrers u'orrlrl rerluce this to nurnral vtrv rlLrickl,r'. attrl the sitttatiou, rr ith tirr nrills curtailing anrl 11o 1rr11gg1 piling up lrtntber in the Isllrnds. i: I verr-hotrefrtl otte.

Goos Bay Lumber Co.

l0 THE CALIFORNIA LU\f BER \IERCHA\T Setrternber I, 1930
PACIFIC COAST LUMBER General OfFce and Mills MARSHFIELD, OREGON Executive Office Balfour Building Southern California Saler Petroleum Securities Bldg. LOS ANGELES Remanufacturing Plant and Northern California Sales BAY POINT. CALIFORNIA Fl W SAN FRANCISCO for Rail Shipments and Finished Stock to Bay Point and Export and Other Cargo Please address Inquiries to Marshfield.
September 1, 1930 THE CAI-IFORNIA LUMBER MERCHANT u rv 188 4 l- rFrEHoME oF MR. I ,L J. M. cARSoN /K dF (here shown, {b I wAS BUILT ENTIRELY ll I oF REDWOOD. IT IS ll I t* PERFEcT coNDrrroN ll L AFTER 46 YEARS J] .,QUALITY REDWOOD SINCE 1963" DoIBEER & CnnsoN LUMBER COMPANY MILLS AT EUREKA SAN FRANCISCO
Home of Mr. J. M. Carson at Eureka, California

OAK FLOORING

like this makes a house worth more

f f OUSES laid with "Perfection"

fl Brand Oak Flooring command a better price on the open market.

You can depend upon "Perfection."

In modern plants operated by skilled lumbermen, only the finest oak is selected. After proper seasoning and kiln-drying, it is perfectly milled and matched so that it lays smooth and stays smooth. It is graded and handled so carefully that upon arrival anywhere, it is always in perfect condition.

Leading lumber dealers gladly feature this nationally advertised brand.

Arkansas Oak Flooring Co., Pine Bluff, Ark.

TItrrc's o .ri:c tnd grnde lor .i,'/'-1 lJl. n j structurc, nczt or old. Ask your trillittct 0r btrilding conlrtclor l','r arr cslittrati.

'P€RF€GJTI9N' Brand Oak Flooring

Sound After Sixty-Two Years

The iollon-ing intcrestir-rg letter uas recentlv recriverl bv I)olheer & Carson f-ttnrlrer Co. from \I. -\. I{arris. u'cll-knorr'tr San Franci-.co lutnbernlan, n'ho is nlA\'trr of '\therton : .I'O\\'\ OIT'\'I'H ERTO\ San JIateo Cortnt-r'. California .\ugust 1-1. 1930

[)ollreer & Carson Lurnber Co.. llerchants Exchange lirrilrling. San l- rancisccr. Calif.

Gentlenren:

Feeling that vou rr'oulcl be interestctl in the lasting qualities of Iieclu'oorl, I anr sen<ling lou t\\'o pieces of 1x 12 Iledu'oorl taken f ronr ar.r olcl barn built in 1868 in our to\\'n at the c()untrv horne of 'fhonras Selbr-. thc I'resirlcnt of the piorieer firtrtTlre Sellrv Srrreltirrq \\-orks.

The u'riter has carefullv lookecl uo tl.re historv of the srrrronr-rrling cor.rntr-r' arrrl can vt,rrch for the integrity- of these pieces of u'oocl as having enteretl into tl.re constructior.r of the brrilding ir.r the ]-ear inclicated.

Several of our pioneer nren of note had countrv honres in our localitr'. sonre thirtv miles south of San Francisco. anrl ivoulrl rlailv ririve their teams t,r San Franci:co, starting eail-.' an,l drivirrg ten rrriles l-hcre a fresh teanr *'orrltl be taken on. using threc tearns. anrl repeating the pr()ct:ss honrervarcl l)otl11(l.

The clenrolition of the historic olrl barn renroves the last of the pioneer structures.

\\'1-rere u'ild ganre-bear, elk and rleer rtianted. u-e have beautiful honres, par-ecl .itree ts. eolf clubs. elaborate schools anrl all the agonies of rr'ltat lr-e. of this generatic-rn. knon'as rrroclern civilizatitrn.

I sonretinres u'oncler if the <lavs of sirrrolicitru'itltottt orrr ct-rnrlrlt'x lrrol,lerrrs \\'a: n.r a lrettt'r anh hauoier era aftcr all.

]I.\H:D

Since relr- -\'ours, ( Signerl.l lI. \. i i \R Ii IS. \I alor.

. CALORI BROTHERS HAVE QUIT BUSINESS

Calori Brotl'rers. rr'l.ro operaterl a nrillu'ork brrsiness in their ou-n plant on the San Fernanclo Iload, I-t-rs -\ngeles, for the past several r.ears. have liquirlatecl their btrsiness, retirecl fronr busine:s. and leascd their plant to a fixture c{,ltc('rn. 1-lr(ir Dllrlis Arc lt0t atlrlUultccrl.

t2 THE CALIFORNIA LUMBER MERCHANT Septenrber I, 1930
REDw-OOD CARGO AND RAIL SHIPPERS PROMPT SHIPMENT McKay & Co. Saler Ofrce MiU 311 California St Erreka, Califomir San Francirco H'-"boldt County Phone Keanry 388
" Ptrlcctiott ' Brond Oak F-looring, Blochs ard I'lauks may bc obtained chemically trcat.d br- the xCEI-Li:iug froctss.

Iiiut*o l"y,S;fl*

..A SUMMER CABIN SELLING PLAN'' /./r'r-,".s rr fl rtt llttt l,'l.i r-,'.rrr/l.r-bcrrlrrsr it'.s practical, .\o1rild, it)tilf I(lt). ILlritt f or 5,our cof 1'.

S{-iMME,R CABINS a special merchandising plan to sell this profitable market

l nls

I'-'l' a copv of this nerv Pl:Ln-:rncl nse it to s:rles lcttcrs :rncl attrat:tivc consrrnrer iolclers. bring in cxtnL salcs arrrl c-rtra profits front It hcl1is -\-ott ot'{atrizc }',tlr ct_)tltl'Actrlrs anrl the special rnarket. l-iglrt real estltte tttett itt :r sPt'cial rlrivc ou Srtmnrcr (-:Lbirrs.

-l-lrousancls 9f sLunrrrer calrirrs:Lre lreilg l)lilt o1 I'lr-crv rletail has lrcctt tal<t'tt c;Lre oi and the tlre s6orcs of lal<cs :'d r-ir.ers a't1 i' t5c ntotrr l'l:Ltt c"trtt's tri vott courplctc -ev-c11. to working r:ri.s:rs r':rcatirn h.r'cs. 't'hc 'e' o.t,o orr,,r tt,",'' 'rJ;lit;,i',j,,t:,1:1;*:i,Jlnrl the rtratcrial lists that vou live in vour tcrritor torr.rcrs. out aurl urail the corll)on lrclorv.

"That New Lease on Life"

A colorIul, interc-slingr consutntr folLltr that lLells det elof a lontl li.\t ol LiL't l,ros' pe.ts amo]t!t.th. tnLn t4to lit't 1il \'Ouf at rrltt)r\,

IIere's a delailerl plarr to r:lo.c tliis busi- The *"r'l CnnornX |rt'ss-1o rrralrc it t':tsv t. :(.cur-(. 1 l, ,rrg 11at lH,.g. 1,. s. r,at. ()rr.) oi livc 1)r'osl)ccts. It giv,.s \'(ru str"r,g ;;,llll,,.:,",11:i'Ji;;,1.",:i""i]$ lhr' ('eloter ('ornparrl., ('hicag,r, Illinois

Septenrber 1, 19:j0 THFI C-\LIFORNIA l,U\'IB}rlt \IElt(-H,,\N1' 1J ffi ffi rq I J| .r ;i:' T *:. '$;
G
t ; THE CI.]LOTI'X CO},TPANY 919 N. tr{icliigan Ave., Chicago, Illinois In (lat.r:rtla: Aleranrhr Ilurr:r1' & Co., Ltd., f,lontrcal. S:r1rs rlistribr-rtors throughglll-lll:--))--'-11-d,. . i l'lre Clcll)ter (',)rrt):rrrt-, ('.L.\1.9-30 i 9 I 1)Nor th r\l
i I'le,1*c scrril nrc "A Surnrrrcr
Sellilg Plan." CIEILQITEX \:r nre Arlrlless .:L..: 1 ,l+
ichie;Lrr Ave nut, Chiceqo. I llinris.
('abin
INSIILI\TING CA}IE BOARD State

Gratl*.-S'l :r rked It tiDlVlmn

Uniform-High Quality Grades

VER goTo of our Califomia customers now in' sist that we give them this extra Service. We predict that in a short time our whole cut will be on a Grade,Marked basis.

Why ? Because it's the coming thing in better lum' ber merchandising and pays those who capitalize its advantages. Grade,Marking is of little value unless sold to the Public. We therefore have printed 6cam/ munition " for retailers to use in getting the idea over to their customers.

We would like to cooperate with retailers believe in Grade,Marking and want to get Redwood on a Grade,Marked basis.

who their

THE CALIFORNIA LUMBER MERCHANT 15 September 1, 1930 YOT] CAI{ BT]Y
a tn
Ilolmes Eureka Lurnber Oo. SALES OFFICES 947 Monadnock Bldg., SAN FRANCISCO 329 lJnion Insurance Bldg., LOS ANGELES Manufacturing Plant Eureka, California SALESMEN BILL HAMILTON - HARVEY ISENHOWER - LLOYD HARRIS San Francisco Office: FRED HOLMES - BOB PLANE , .,ff Prcdusts

lVendling- Nathan Co.

SAN FRANCISCO

Wholesalers of Douglas Fir Redwood

California White & Sugar Pine

If you have never had

Pioneers of the Golden West

( )'tt- tvriorlrn tie s lLnrl \\-o()(icn lrrirlgt...

( ) t'r 'lroLtrrcllcss ltllLin. ;rnrl n,r,rlslj 1ji|-1.',

-\ h:Lrrl-r'I'eople rrurrle their 11ut..t

l , 'r' I |,,nt('\l(.:r'l\ irr tlrt. l, ,r,llr \\'t..1.

\\'itli rtrdcst pr:ririt. .hi1t. c,f n,,,rrl

The sttrrrlr- -\r.q'onarrts rnlrrlc gcir rr1.

.\nrl irr the u'r,ri11s of statclv l,inr

a'r I lte "(rrrlrlurt l.lt,tce of .Ta.,,tt"--rltirte.

In nright_r' slrilrs tlrcl girrl the :l)lt(.t.(. \\-ith lrrrnlrer larle n vtlLr irv vt:Lr :

Ii, 'r,.- f,,r' irrrit rrn(l (.ir.r-i i,,r ir,.i'llit \\'itlr Irrrrrlrt,r nt,:Llth tirrl l,,irrl rircll -lirtr

'l'lrr J{orrre anrl .liane u'ith l,,r ing ctrrc \\-itlr n-oorl c()nrl)act thcl rurlcl_r' rrar.

T'-t'or11 11;1111lgts-t95'ns a'rl citit.s .6r*' I Itiri' the rc, a rnightr' \:riitrn glr ru

Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked uppers.

Main Office:

A. L Hoover, Agt. Los Angeles Standard Oil Bldg.

Such cliversc tl.rings fronr u-oorl :rrc lnrilt'1'he paper pagc-the salire's hilt.

'l'he statcl-r' ship. tht, stceple tall. 'l-i. rr,,,,,1 111111 lunrlrtr lrrrilrls tht,rrr :tll.

II. -T. \\-.. I-:Lsrrrr:r llcaclr. Calif.

HERB KLASS VISITS SOUTHERN CALiFORNIA

Hr'l-lir:rt ]ila... ,,f 5:rn ]irlrnci.c,,. \\'11,, hlrs lirtn in clr:rrge of tlte :alcs tlrlxirtnrrltt 1,i th,: I'acitrc I-ttrrrl.,cr (,rirrParrv sincc thc rleath of tlrc lrLit l'ttcr \lc\rvirr. s1.rt,rrt a irn'rlar.s rece'ttt1r' irt I-,,s .\:rgtlt... calling .n tltr trarle itr colltl)all_\- rvith thcir sA1c. rr,prc.e ntativc. (lrrs I Ioi,r'er.

-\lt-. l'rl:1.. lta. l,L.t.n pi:Lcticallr':Lll hi. lifc n'itlt I,:rcific. har ing rt.crrrti-r' c,,ltl,rj:rt,.,l hi. trr cnt\'-llftlr lrrnivt'r.iLrv rritlr tlrat ('',n\'i.r'r. II,. lr;r- n,,rkt.,l lri- ri;rr-;rll rlrr.,,rrglr tlte org:Lttization. h:ir ing ,,nce l,rtrr rn:rn:rqcr ,,f the ()aklancl ltlattt, then u-,,rktrl his u rLv thr,,11g'11 tlie Irroriuction 1ls1y-rt't- lnent ()f the grcat ntillitrg Ilants:Lt 5cr,ti:1. lrtir-rv ProdLrc- tton nraltager s hen tlrt,r' rlrlLitt.,i ltirtr jni,, thc .alts rlcpartrnclrt.

CHAS. R. McCORMICK BACK FROM NORTHWEST TRIP

('htr.. Ii. ^\lc('orrrrick. ch:r jrrnlLn ,,i tht. 1r,,:s1-11 1;f thc Chas. Ii. llcC',,rnrick i-rrnrlrtr (-o.. 5:rn ];r-:rnci.c,r. retllrltc(l --\u- gu:t l,l irLrnr a lrtr.iness trilt to thc \,rrthu-c:1 u'here he visiterl tlrc c()lll):ut,\'s officcs at I',rtlanrl anrl Seattle. and the rrrills at St. llcl('n:. I)()rl I.rrrllou':Lrrrl I'ort (,atnlrlc.

l6 THE C,,\LIFORNIA LU]IBER If trRCH.{\T Septenrber 1. 1930
I l0 Market St.
San Francisco
One Size Only 7/6x7/6 IYB [.arge Enough for Any Car 'The Western" GARAGE DOORS Net Price to Dealerr Per Pair, Open . .97.00 Per Pair, Glazed $8.50 TYestern Sash 8l Door Co. JAMES L. HAIL h[ail, Wire or Phone Your Special Inquiries f or Lumber - Piling - Shingles - Posts Railroad and Car Materials - Mine Poles Pressure and Open Tank Crmcoted LUMBER.PILING-POLES 1022 Mills Bldg. - SUtter 1385 - San Francisco Agcntr, Chsl. K. Spaulding Logging Co. Specialists in NIixed Cars and Speciol Lists

Weyerhaeuser Launches 4-Square Advertising Campaign

The lumber tracle s'hich has lteen looking this n'ay ancl that for signs of an uprvard trencl in business conclitions, will r'velcome the portcnt and stin.rulus of the very extensive lumber adr-eitising campaign just launched by the Weyerhaeuser Sales Company, distributors of Weyerhaeuser Fotest Products.

The campaign concentrates ou the thirteen procltrc.ts that constitute fhe Weyerhaeuser 4-SQUARE packaged lumber line, carrving the message of conficlence in carefully llanq- facturecl,-properly seasonerl, machiue sclttarecl, fu11 length lumber, tiacle-n'rarked, grade-tnarked and spccies-lnarkecl and guaranteed.

trive page annoLlncements attrl double sllrca<ls in trvo colors in the lumber trade press ltroclain'r the nen'era of retail lumber merchandising madc possiblc ancl practical by the adclitional salcs aclr'antages cataloguccl in the co1l1' rr +-SOUnl{E'5

"Eleren l'ltrs V;rlttcs".

In tiie lruilding tratle jorrrn:.rls the coustrrtctiotr advautages of 4-SQUARE are set forth in a serics of full pagc advertisernents in black and u'hite.

A trvo-color clouble spread follorved by a series of full pages in the Saturdav Evening Post ancl home lruildit.rg

nragaziues coustitute the canrpaign ivhich tells the-public.^ aljor-rt "thc trcu' iclea in lrtmlter" and horv 4-SQUARE'S "Itler-en Plrrs \tallres" aicl goocl construction. T1-re farrn tracle is reacirecl through a series of pages in Countrl- Gentleman.

Tl-re campaign reflects the progress of thc lumber business frorn tle cracker-barrel stage to the stocking of packagecl iumber proclttcts possessing all the merchan-disin-g crralitics tl'rat havc enabled substitute materials to invade ti-re lr.rnrbcr fielrl; hou' tuotlcrtt lrrmbcr prodttcts of this tr-pe ena'ble t1're tlcaler to tncct the "reaclv-cttt" zrncl n-rail or,i"i l-rn,tt. conrpetitior-r, anrl of etlttal in-rllort:i1lce. take lumber bur-ing anri seliing orrt of the "get tr'hat -l'ott cau" class.

Irr larrnching this l)rograllt \Veyerhaetrscr Sales Companv h:rs givcn exy;ression itr tangillle fortn to its faith in potential lrr.rilrlinr activitr-. ()ne of tl-re aitns of the catnlraign is renetval of prtlrlic faith in wriotl alrl its ttscs. And it trr^-,'lre saici that a furthcr:rilrl is to t'ctrerv tl're retailer's faitl'r in ltttnber, t.tot ouly as a <lepenclable builcling material, but in qualit,r' lutnber as a protluct that can lle mer' cl.ranclisecl on its rnerits and sold at a legitirnatc plofit.

THE CALIFORNIA LUMBER MERCHANT t7 September 1, 1930
LUMBER CO.
FIR LUMBER CO.
HARBOR LUMBER CO.
LUMBER CO.
Appointed A. C. PENBERTHY AS THEIN EXCLUSIYE CALIFORNIA REPRESENTATTVE Our Own Tonnage Facillties TACOIIA Annuat Gapacity 2OOTOOOTOOO Feet PHON ES TYEstnore 1lot-rro9 LOS ANGELES OFFICE, PETROLEUM SECUIrTTIES BLItG.
ANNOUNCEMENT DEFIANCE
CLEA,R
TACOMA
GANGE
Have

The l{ew €ra of Merchandising clcans up

tke worst spot in the lumber jtard

Wasteful, dir ty, o ld-fas hi oned moulding rach replaced by 4-SeUAItIj ntouldirtgs in full length cartons-cleun, protected, no TLtuste, gootl displuy

IN,IES are changing in the retail lun-rber business. The passing of the dirty olcl moulding rack is merely one sign of the nerv era of merchandising that brings modern sales advantages and sales methods to lumber.

Mouldings in Full Length Cartons, the most recent addition to the 4-SQUARE Line, give you at last the opportunit)' to put a stop to one common source of waste and loss.

The photographs on these pages tell the story -how 4-SQUARE Nlouldings are protected from costly damage through every handling from saw mill to final delivery to the user, horv the full length carton keeps these modern

mor-rlclings clean, horv the carton solr.es vour storaee problem and horv the label qir-es r-ou real displar-r'alue in 1'ourr-ard.

The eleven pltts t'alues built into the 4SQUARE Line have put modern merchandising to rvork in leading lumber 1'ards, east and west. These alert merchants know that 4SQUARE'S exact s randards, package protection, grade and speciesrnarks, trade-markand guarantee bring to the lurnber dealer a line of quality lumber products nranufactr.red to meet the bu1'er's exacting demands. Thel' know that 4-SQUARE with its eler-en plus values can be merchandised.

Nlore than 1100 progressir.e lumber dealers in cities, towns and villages from coast to coast sell the 4-SQUARE Line. Their number is growing from month to month. A limited num-

l8 THE CALIFORNIA LUI,TBER MERCHANT Septenrber l. 1930
ffi ti: T:l
.4/::,t-ts pratettery' fron danta.qe b-t' the | :,i / li, ; ih r. r:,,' t.'-1 -.t *I -.1 n E .l t,, tldit..,.:,112 p 1;i/-1 51.ttId in Iari:qnttI bins, 'a'/;ere tl:t,t,nake an excellctt Cispla1,.

ber of additional franchises are available during 1930. The 4-SQUARE Franchise is about to become still more valuable. Important new developments in the 4-SQUARE Line are now

If you arc ready to make modern merchandising go to work in your lumber business, write the nearest Weyerhaeuser district office for further details.

September I, 1930 THE CALIFORNIA LUMBER MERCHANT l9 4-SQUARE -the lumber with the il l,l-Us \,\l.Ill1s T FULLLBNGTHS q SQUAREENDS 3 PROPERLY SEASONED 4 BETTER CRAFTSMANSHIP 5 BETTER CONSTRUCTION 6 PROTECTEDENDS AND FACES 7 BETTER APPEARANCE MARKED FOR SPECIES MARKED FORGRADE TRADB MARKEDAND NATIONALLY ADVERTISED GUARANTEED BY WEYERHAEUSER WW h,[r;ulc{lngs rru Jfuf f {ength c$t'torts are the latest additionto the 4-SQUARE Line WEYERHAEUSER SALES COMPANY, Distributors o/Wevenuanusnn Fonest Pnopucrs General Offcas.' SPOKANE, WASHINGTON MINNEAPOLIS CHICAGO KANSASCITY TOLEDO 808 Foshay Tower 307 No. Michigao Ave. l4l7 R. A. Lon€ BIdg. 200lSccondNat'lBaakBldd. PITTSBURGH PHILADELPHIA NEWYORK 3106 Chaoin Bld6. 2401 First Nat'l Bsnk Bldg. 1600 Atoh Street ffi- t&ffiffiffiffi rked and Guaranteed IDAC l'I^l(i l] I) rr G U'A ID.AN'[ E lI lD WWWWWWWW
in
I'ltlstilrtD &,
progress.

H. V. Cowan Joins Maule-Heber Co. Will Manufacture and Merchandise Cowan Line of Built-Ins

H. V. Con'atr Cotnp:Ln-r', Inc., of Lr-,s -\ngcles, u'lrich has been in the hands clf its creditors f,rr thc past sevcral months, has shut,lorr-rr its plant or.r Soutli -\larnt'cla Strcet. the business is being liquiclated, ancl the pllnt u-ill bc.old. N{r. H. \r. Cou.an rcnrained u.ith thc cr)r-lccrn (,l,elatiuS it for thc crcclitors rrntil all contracts harl lrten fillcrl rLnrl all business closcd. It is rrnclcrstoorl th:rt tlre corrlr:rnr-u'ii1 ^^-' j+^ ^- ):' ' t-- iull. Inaclecluatc firr:rncjng is rel)()rte(l Pd) rL5 !lc(rrLUls ilr l as responsible for its inabilitr. to continuc lrusincss irr tlrc face of busincs-* (leDrcssron.

X,Ir. Con'an l.ras nou- joined forces u-ith thc nen- nrillu-orli firm oi Ilarrle-llelrer (.o. JIarrlc-I Iebcr Co. announccs that ther- har-e alrearll- takcr-r up thc rnenufacture of 'l-he Con'an Line of built-irrs, ancl have a large forcc of nrcn turning out this line at the ltresent tirrre. fIr. Con-an n'i11 bc Sales X{anager for the cabinet clepartntent, ancl 1e ncl his crclLrsir e

JOHN OLSON VTSTTS SAN FRANCiSCO

J ohn ( )lsorl, manager oi thc l-os ,\ngele s olhce i,i the Chas. I{. \ilcCornrick Lrrnrltcr Co.. reccntlr- r'isitcrl tlrc conrlranr-'s honre office at San lirancisco.

e firrts tou':rrrl takirrg rrlr tlrr. (,\\'iln Line u'here lris trld ('{,rrp;rlr_\' leit r,lf.

JIr. Ilert llarrle states th:rt thrir concrrrr lras high hope-. for this neu' rlclr:rrtnrrllt. c,,nri,ler.ing'1-h.. C,rn.ari I-ine tr,r bc the nrost efficitnt line r,f kitclren lrrrilt-ins on the rnar- ket, :Lnrl ltelievc-. rlrat it u ill ijt jn n'ortrlerirrllr- n,ith the nrillu-ork business thc-r'are clevt,loping. l'hr.ir l,ig plant on Slauson'\r-enue n-ill irrrnish tlrtrir lirn1r1t,,,1,p,,itunit_.. for thc prodrrction of this line in arl,litinn r, thrir regular milln'ork.

\\.hile onlr-threc lcars of aqc. -fhe L'on-au Line of bLriltirrs has l,eeri u.erl vcrr- exteniir-clr-in Southern Caliiornia, anrl f Ir. Cou'an lrelierr e s that its tropirlaritr- u-ill continue as thr'ir lrrorlrtcti.rrr is ,lr.r'clnircrl. Ii i. rtn,l.,i.tuo,l tlrlrt arnple iinanccs for the lrrorluction;Lnrl rnerchanrlising of tiris calrinet departrrrent in a large n'ar., is avaijable.

H. A LIBBEY BACK FROM TRIP

lL '\. I-ibber.. -l'hc I-ittle Iiir-er-Ilerlu.oocl Co., returned to San I;rancisco.\Lrr:trst l() frortr a lrtrsiness trip to Los .\ngelcs ancl San .l)icr:o.

First introduced 4 years ago

-now largest seller on market

Largest scller, f:rsttst srller. lrccausc b e s t Gtrarantcctl 1{lll or nore rcrl htartn oorl rritlr 1001'" oil contrrtt. -\rrcl p:rckerl in rrrrt:rl-lrorr:rci cartons for goorl rncasure.

]:ar (lkottltions tttri litcro!ute orl,lrr.i-r ['ir]ii,'r;r'o di.rl/il)rr1,,r.r:

E. J. STANTON & SON J. E. HIGCINS LBR. CO, Los Angeles San Francisco

^"6fo. c-P*g!{^, e(6

LAtrLGEgT MANUFACTUTT"EFL TENNEgSEE ATAON^ATIC. R,TO CEOAFL.

20 THE CAI-IFORNIA LUIIBER MERCHANT Septenrber I, 1930
INSI]BANOE Both Life and Death Build a Sinking Fund for Your Business. A Contact to Solve Ary Personal Business Problem. No Obligation for Service. or A. L. POBTEB INSURANCE COUNSELOR 322 Pacifrc Mutual Ins. Bldg., Los Angeles Phone: TRinity 9501 - Home Phone: VErmont 3102
WORLO'S

San Diego Hoo Hoo to Hold Concatenation Sept. 9th.

H. A. Wark, Vicegerent Snark of the San Diego district, announces that a concatcnation u'il1 l>e held on Septernlter 9 at San Diego, Calif. Precedins the concatenation, there will be a clinner. The n-rembers of the Nine rvl'ro r,vill assist Mr. Wark in putting on the concatenation r,vil1 include the follorving: Senior Hoo Hoo, Jesse 13acon;Junior Hori Hoo, Chas. McFarlane; Bojun-r, tr{erle Baker; Scrivenoter. Dick Bowen; Jabberu'ock, John Lultton ; Custocation. Clifford Roberts;Arcanoper, Cy Irving; and Gurclon. I)uke l'[ason.

A. F.'\ry'. Mikkelsen

Axel F. W. tr{ikkelsen. cashier of the Chas. R. McCormick Lum,ber Co., San Francisco, died at San Francisco August 16.

Mr. Mikkelsen lvas a native of Denrnark, ancl had been in the employ of the Chas. R. McCormick Lumber Co. for 20 years. He rvas 45 years olrl, and is snrvived by his 'lvidon', one son and trvo daughters.

White Pine Operator Installs Moore Dry Kilns

The X',IcGolclrick Lumber Company of Spokane. \\'ash., large prorlrrcers of Idaho \Vhite Pinc ln the Irrlanrl E,rrr1,irr.. have just finished the installation of trvo adclitional Xlo,rre Reversible Cross Circulation dry kilns at their plant. Scveral months ago this company placecl an orcler foi forrr kilns of this san.re type, giving them a ltatterv o{ six of the latest type kilns. An interesting featurc of the NlcGoldrick kilns is that tl're ternperature ancl hurnidity are clectricallv controllecl.

TEXAS LUMBERMEN IN CALIFORNIA

Among the Texas lumbermen rvho have been vacationing recently in California, thc following have been notice,l : W. E. Black. Dallas. Secretarl' W. H. Norris Lunrber Company.

A. G. N[cAdams, Da11as, President A. G. ]4cAd:rms l-umber Company, line vards.

J. K. Wadley, Texarkana, lumber rnanufacturer. James Buchanan, Texarkana, lumlter manufacturer.

J. T. Orvens. Dallas. retailer.

Do Tou Know That

We have on wharf here, available for immediate shipment, in carload lots or L. C. L.: GREEN CEDAR SHINGLES

S/2 Perfects 5/2 F-xtra Clears 6/2 F-xtra Star-A-Star

REYNIER LUMBER CO.

WHOLESALE Douglas Fir, Redwood, etc.

112 Market St. - San Francisco Portland Of6ce, American Bank Bldg.

The Elks Temple, Los Angeles covercd with 'Wcaver-H enry Roofing.

Architect CurletGBeelman

Builder and Conlractor Scofield Engrg. Construction Co.

Let the elements spend

their fury against this (< (< <( Sturdy Rooflng !

Rooling for industrial or municipal structures, where large expanses of roof are exposed to the elements, must be of a sturdy, highly superior quality. Builders and contractors in Calilornia and along the Pacific Coast speci[y Weaver-Henry Factory-Guaranteed Roofing because they know this material is a scientifically prepared composition that will withstand the ravages of hot sun, fog or rain. They know, too, that these roofs last through seasons upon seasons that stretch into years of consistent, economical service.

All \?eaver-Henry Factory-Guaranteed Roofs are applied under the supervision o[ trained inspectors.... here is added protection for the builder, contractor and dealer.

September I, 1930 THE CALIFORNIA LUMBER MERCHANT 21
\TEAVER- H EN RY CORPORATION 3975 EAST SLAUSON, LOS ANGELES

(lepture thc Yel 1c)'Dr WiTh PIONEER COI

...for every type of sloping roof

There's no trick to selling Pioneer Copperclad Valley. All you need do is explain its unusual advantages; how it makes a more watertight roof; how its enduring copper forever eliminates costly valley repair; why it costs less when applied than other metal valleys. You'll find owners will instantly recognize these things, and your roofing customers will be enthusiastic about its simplicity of installation. There's a mighty profitable market to be sold . and it makes no difference whether the roof is of tile slate . . . wood, asbestos or comPosition shingles . . . it NEEDS Pioneer Copperclad Valley!

Ask the Pioneer salesman to include a few rolls in your next order . . make a display of one of them and tell your customers about it . . . then you'll see why Pacific coast lumber dealers have sold nearly twenty-two miles of it during the first six months of this year! And remember, Pioneer Copperclad Val' ley has no competition, it's an exclusive Pioneer Paper Company ptoduct.

!

PIONEER COPPER. CLAD VALLEY is packed in frfty foot rolls, 2 I r,2 inches wide, n'ith 9 ir^ches of pure copper exposed, backed *'ith a tough sheet of high quality asphalt roll roofing.

PTONE,E,R PAP

THE CALIFORNIA LUMBER MERCHANT September I, l9i0
E47 Pitto& Bl@k PORTLAND, OREGON Broadway 0102 MANUFA 55th and Alameda, LOS LAfay 0!t N9r!!eg Life Torc Bldg. SEATTLE. WASHINGTOI\ MAIN 5t42
r5r9 Shell Blds. FRANCISCO, CALIF. Sutter 7571
September I, 1930 THE CALIFORNIA LUMBER MERCHANT 23 $ $ ;i ' )ERCLAD VALLtrY Established 1888 525 U. S. Nat. Bank Bldg. DENVER, COLORADO Keystone 7653 DR COMPANY TUR 3ELES, 2ttt ERS CALIFORNIA 424 Symons Block sPoKANfihrKAS-HTNGToN I'il"1"i?T'tt"flt ?.H' Wasatcb 2954

The Business Outlook

Department of Research and Service

Security-First National Bank of Los Angeles

Address Delivered at the Tri-Annual California held August Conference of the Millwork Institute of 8, at Pasadena, California.

Since the lorv point in btt-*iuess activit,r- rcachecl itr 1(X)S, most relial>le inclexe,s are in agreemcllt th:rt on otllr- tu'ct occasions, three if 192-l is inclucled, has bttsines-r been depressed to a greater extent tl'ran at the present tinle. Irt i9t4 and ]n 1921 lc.rn'cr levels \\-ere reached. Clearlr- t'e are in the process of econouric atljtrstntent lllaclt trecessarr' by the uubalancecl der-elopnretrt l'l.rich took lllace cluring the precerling )'ears o1 1tros1>critr-. In tl.re 1)ost-\\-ar vears our productir.e capacit)' \\'as taxecl to its linrits to sup1ll1' the rnaterials ar.rcl equiltr.nent for u'orlcl-u'i<le recotrstrttctiou, particularlf ir.r tl're belligerent coutltrics. The tlatrtral consequence of tl"ris <leurar-rd \\'as exPaltsiotr, refittettleltt of technic, ancl consolidation of resottrces. IIass prorlttction, rvith its n-ranifolcl ecot-tontics, cmergctl artcl, irt l:rrgc tne:rsttre. macle possible the seetnittg paraclox of <leclining prices and stable, if not increasing, u-ages' The llasis for highet :tatrdarcls of expenditure n-as thrts establi.-sherl' Tl'rc ctr<l u-as not here, hou'ever. .\ neu'ly found ancl rl'idel1- tlistrilruted prosperitr. generatecl forces clesignccl to extentl it.eli stil1 further. The habit of cliscoutrtitlg frttrtre incotne, br. nrcans of installment pttrchases, \\'as exploited ancl the tletrlarrd for a lr'icle range of comrnodities, cspeciallv of the lttxurlclass, rcachecl t're,r, liigl-r ler-els. Arldetl to this, nright be mentionerl t1.re speculative tlrania, focussecl primarilr- otr the security markets, antl purchases of goorls. ftlr caslt or on creclit, predicatccl upon e xpecte<1 prohts f ronr srtcli activities.

The br-rbble l)rrr-st and thc inerlttalities, irrcgLrlarities :rrrcl maiadjustments of the 1>rececling pcriocl revc:''1ecl thettrselvcs in their nrost vivicl fornr. Nou-, as u-e r-icu'the situation from the perspcctir-e of dellression titlle s. u-t' ask the cuestion: "\\'-hat is the lrusiness otttlook?"

Confusion ancl perple xitl- rathcr tharl cliscoLrrits-cme nt ancl despair cl"r:rracterizc the attitude rr-ith t'hich thc ansu'cr to this question is approached. Nor is it strangc tirat this

sllorrld lre the case. 'l'he leculrcrative pon'er of -\n-rerican hrrsincss has ner-er iailecl in the past to rcscuc ottr economic organization fronr conclitions nrorc severelr- cleltressed than those of todar'. l;aith in the f Lrtrrre ,,f .\tnerican enterprise has rtot bt'en lrist. l;rotrt tlte per:lr(c{11-c of the moment. the irnnretliate futurc is. hon'elcr. r'ie n'ecl u'ith confrrsion. Der-elopnrcnts since the stock tnalkct collaltse oi last f all have contribrrterl sr.rbstantiallr- to this state of rrrirrcl- I )rrlinq thc 1a:t fen- u'eeks oi 1929 the cottntrv u'as ....,',\ floodcd u-ith itaternents irotlt lee<ling busitress nrer.r to the effcct that the countrv s-as frttrrlamentallv sottrrd and tl.rat the cortrage()tls l)r()sectttion oi plans for expatrsitltt and it.npr,,r'r:tttrnt ri'orrltl lre sht',rtll rerr arclerl. These l-ere ttollorved bl erprcs.ions. eniAnatirrg fronr \\-ashington. desigttccl to disPrl tratiortal gl()(rltt.

[-ast lrut not lta:t. ccarn()nri:ts atttl re.earch orqar-rizations. irr recerrt ri'ceks lravc rlissernirtaterl their data and finclings lcarling t, r u'itlcl-r' rlive rgt'trt ct,ttclttsir,trs. \\-hich ,)nc is richt.' Uniortutratcl-r'. tlre tcchniclrrc oi f('rccasting has not lrce n pe rit'ctcrl t, r a tlcgi'ec u'hich pernrits of a Cct-laitt alt>\\'(l' 1', tlti: (lllC-1i, '1).

\clertheless. thcre arc factc,rs irr the irrc-eltt.itrration u'hich in<licate that lirtsirte :: [tctir itt tttar- reasottalrlv soon rec()\-cr sonren'lurt ft'r,ttt tht' ctlrrerrt sttlt-tttirttral letel. The plethora oi crerlit u'hich is availal,le in this c()tlntr\-at lotv ratcs shr,ulrl sr'r,n flnrl prolrtal,lq'enrPlc,-r'tttt'trt tlirr,ttglt ltanking arrd inve>trncnt ch:rtrttels. I'rorlttction has tleclinecl in the last vear at a m()rc rapid ratc thatr cr,ltsutnption. thtls bringing thcsc tu-r, factt,rs nrr,t'e tttarl-r'into ltalance. Inr-entorie s in tlte lrancls oi iabricat,,rs Attrl rlistrilrrttor. are not cxcessilc anrl in.tallrrrrnt purchasers al)pcar. ott tltc u-hole, to bc able to ll)ect their tilrligatirrlrs a: tlter'lrccotrte cltte. Cornnioclitr' pricc.. u'hilc .till clcclining. al)l)car to be apProaching a lcvel of stalrilitr-frtrnt u-hiclt busincs. inrProvemcnt ma\- start. ^'\. in tire ltast, br.tsittess nrav lte expected

24 THE CALIFORNIA LU\IBER IIERCHANT Septenrber I, 1930
2o1 .0t
NO. 1 COM. It satisfi,es the home-olorler E. K. WOOD c'r tt \r Jett r
--
on the
nlaltes
4701 Santa Fe Ave. Los Angeles, Calif. L'UMBER COMPANY "Goods of the Woodstt ^17 \ King & Frederick Sts. Oakland, Calif.
2o1
our
Contractors
merits of offieially GRADE.TIARKED LIJMBER and
boosters of your customers

to turn for the better some months before commodity prices actually advance. Such l>asic industries as steel, brritdirrg and automoltile procluction, usually lead the .ivay in thi return of prosperity. While currort figures for these inclustries are not too encourar:ing, there is ieason to l;elieve that the basis for a moderatc revival is lteing established. Agri- culture is in that critical period l'hen most anvthing ian and_ often -does. l'rappen ancl l hen practicaliy nbthing. can with certainty lre predictcd. Sufflce it to sa1,, that in 192021,,cornmodity surpluses, price cleclirres, uncnrl;lovment, tariff provisions ancl general u.orlcl conditions'rvere far more discouraging tl.ran thcr. are no\\.. and yct ltusiness reco','erecl prornptll- and sulrstarrtially.

It is likely that the trentl of ltrrsiness on the Pacific Coast will be more nearly similar to that of the corlntry as a u,hole than it has been in previous cleprcssions. At the samc time it is also likeli' tliat the tleprission hcre rvi1l not lte as severe as it is in the mic1cl1c u'est and east becarrsc of tl,re man;' .{actors having an indcpenclent bearirrg rlpn11 c{rast cond1tl0n s.

The milh.vork industrr. is an inclispensablc part of one of our most funclamental economic activities. There is norv and, as long as men u'ork, eat, slccp and play in<1oors, thcre al'rvays u'ill lrc a demalrd for its lrroclucti and its serr.ices. And yet tl'ris irrdustry is lteset l,-i. problems of a scriorls order. On the clemancl side, "qr.rbstitution of stecl and numerous other materials for woo(l has made staggcring inroads on the volume of rnillr,vork rccluired. On the-iupply

HERMAN ROSENBERG WILL GO EAST ON BUSINESS

Herman Rosenberg, of The Hipolito Compan1., I_os ,\r.rgeles, leaves early in Septernber for Texas anrl- other selling territories whcre Hipolito screens are clistribrrtecl. He will be Ilone several lveeks.

side, productive capacity has not been adjusted to the decreased use of milln ork irr tl.re last ferv years. A diminish- ing <lemancl is being scrr-ecl rvith an excess productive suppl1.. The simultaneorls operation of these trvo factors l.ras taken its toll in reclucecl profits ancl all too {requently in losses. Here and there the effort is made to market milirvork at lorv prices on thc b:rsis of equally low manufacturing.costs ma<le oossible by large-scile procluction. When selling prices arc cut before the lower- cost figures upon u'hich these prices are irrcrlicated har.e been lealized^ in the mil1, the resuit is usuallt. clisastrous. The annals of inrlustrv are replete rvith thc corpses of business enterprises u'hich havc failed lrecau.e iheir managers y-ielded to the large-volurnc ancl cut-rate price fetisl,r *hi.l., is so allurin-q. When Priccs rvr'thin an inclustry are macle rvithorrt referr:r.rce to costs accuratelv computccl, unsound credits frcclue-ntlv-crecp in. 1'he assrrinftion of a poor creclit risk at.high priccs has as little jrrstilication as ihe unprofitable price bascrl rlpon a souncl creclit rating.

The long terrn ontlook for llrril,line-for mi1l \\rork de- rrrantl-is gr.cl i' calif,,rnia. Nu*' iJ the tirne to put the industrl. in orcler. This is not an casy task. liuildeis must be solcl mill*'ork in ct,rrrrctition rvith srrbstitutes. ancr plant c_apacity must be brougl.rt into arljrrstment rvith clevel,oped clernancl. T1.rcrr, staltle ltrices scientifically computed, *tll.h rvill yield a. fair p.tg.fi!, togellher with iouncl ^credit prac- ttces, must be establishecl. This task can only be accompli,.he<l tlrrorrgh intelligent cooperation rvisely and coura_ geously clirectecl.

LEW

BLINN FLIES TO L. A.

L. W. "Leu"' Blinn, salesman for The pacific Lumber Company, San Francisco, will return September 2 from his vacation spent in Southern California. Accompanied by N{rs. Illinn he flen' from San Francisco to Loi Angele's Atrsust 16.

Announcement

V/e are opening a tract of the Old Grou,tth Yello'w Fir timber -a io-yea, Suppty- the r eal kind , nou) generolly so siqrce- close gr ain, sof t and c'lear . f or our famous.Super Finish a,nd the other high- grade clear items we make.

September 1, 1930 THE CALIFORNIA LUMBER MERCHANT 2S
WEST OREGON LUMBER CO. LINNTON, OREGON California Agents: Wendling Nathan Co. Standard Oil BIdg. LOS ANGELES Wendling Nathan Co. llo Market St. SAN FRANCISCO E. {J. Wheelock.Inc. 145 So. Grand Ave. LOS ANGELES

Forsyth Hardwood Co.

WholesaleRetail

Kiln Dried Stocks in All Cabinet Woods

1855 SANBRUNO AVE.

San Francisco Atwater 0151

lry. R. CHAMBERIIN & CO.

WHOLESALE LUMBER FIR and REDWOOD

SOUTHERN CALIFORNIA SALES AGENTS FOR

Col. George H. Kelly

CRANNELL, HUMBOLDT CO.

OPERATING STEAMERS:

W. R. Chamberlin, Jr.

Stanwood

Phyllis

Barbara C

OFFICES: Head Of6ce 1025 Matson Bldg. SAN FRANCISCO

LOS ANGELES

282 Chamber of Commerce Bldg.

PORTLAND-l210 Yeon Bldg.

SEATTLE---4401 White Blds.

Driftu'ood Stains Norv Nlade

I )r-i::r',, ,,1 >'.;,i:i. lrir I I::.1r"- I::,.. : r:.: : ,.'i : r:'- ',: ilrc ,,r, ll l.l ,rr i: '::r.' ': I )::t'.'.'., , I .-:::::t-. lr:L. r. ::r ..' i llrt'ir ilr:LItti:ti.'iliii]li 1,1)riil:: I :- :.. )r,,11.t'. :illl Iri-:tttCisc',. rrlrrt', ilrri lL:-,'1.,r'lLl, l:L: ]','i. t"L::'.ll::l'(r"., l,ic,l-,1:ilg irr iLrr iiir:r ,li:raf Ir'1li i. \:-:1,, t ' Ill:t-. ;r:-,.-: l.:l: : "11| t',,1.1!'( 111. 'l-1tt.t. -,.iLilt> ,,t t.:-t. :::C::Ll li I ,:,'-.. I -,,;:tL. t:ltt' lLg,, it_t' llrt' L':1.:i,r-rrlrL ltt lir,,,,l \r- .i;,.': :l :r:'.(:- , \ll:li'.-1:',r.' ir-:ts llli:Lii' i,, ;':l i :;'lLil.1,,l: (il: -l,t :l - :,,1 , ,:' L.::t'i'-- ::l iic'1l,',,1 il:r':'1,,:-\lr. 'l'lrit. i. iii iirl. ::!:'! i':.r': '. ',:ll. ll ,. .i q:,:t ,,: tltc ]1,j1'r',,r'li Il-i:llrtt' , I t.L't :t' i. .: '.'.r:-: :- , l''tjrtei tt't'nrl l,rLc'li '. , ,.r,, ',1 i, i iit.', l': :--. ;::. I I :. cr '. ::i: I ):-i;lu',,1,i1 :t:Lit.t. n ill cnjt,-r' rL l:Lr'{e lttcl-t:L',.. itt -:r., - ::t '.lte Caliiornia tclt'itor_i.. attcl l.,rLrticttllrrl-r lrr':irlr':'.lti,'Lt!lt ltt::tbcr rlcalers.

.I'HE C.\I-IFOR\I..\ LU\IBtrR \ItrRCH.'\\T Sclrttntbcr l. i9.io
HARDWOOD
LUT'TBER
Panels -- Veneers
Service Quality
,rr,i
/.\ l./P lr] Lalllorllla

t'Pine Homes and Pine Interiorst, -an authentic account of the use of pine in American homes. Conrains mary valrnble srggestrons, and exclusive photographs of choice pine rooms, entrances, staircases, book nooks. Send One Dollar f or this beautif ul book to nearest office.

"Home Sweet Home,'-East Hlrmpton, L. I. The birthplace of John Howard Payne, author of that undying song by the same name. Built about 169O. The woodwork in the living room is exquisitely carved and paneled, and the old pine shingles, caressed through the years by sun, rain and the action of salt air, have weathered to a silver gray.

From an historic and a sentimental standpoint-very beautiful, but if you have an old fashioned home (not quite as ancient as the one herewith, of course) that is in need of beauty treatment, the chances are that yourlhouse will be of little or no value in years to come, if allowed to remain as is, so

\\'t{\ i\i{)]"

I1()r)trR t\t2tr," i

The present is a very opportune time to talk this over with your architect. You will be agreeably surprised to learn how easily this can be done with SHEVLIN PINE. Modernizing your home, both inside and outside, with SHEVLIN PINE, will restore its youth, give back its self-respect, and increase its value.

.I

SHEVLIN CALIFORNIA WHITE PINE AND l[)l SUGAR PINE FROM McCLoUD.

SHEVLIN PONDOSA PINE FROM BEND. - ALL TRADE AND GRADE MARKED.

\\ I {il }i\ 1' 1; lr (rl }rl{.1 1030 Monadnock Bldg., San Francisco, Calif. W. G. Kahman, Sales Mgr. V/. H. Nigh, Asst. Sales Mgr.

S()tli'lIi it\ { -\i jl. .\.'*j) ,\}lji/rr\ r: L. S. Turnbull,327-328 PetroleumsecuritiesBldg.,LosAngeles,Calif.

l f::i.\S iil:l'lil,!1,\ l !. i i\'l 5; R' C. Callaway - 506 First National Bank Bldg., Fort Worth, Texas Continental Importing and Exporting Co. (El Paso and Vicinity) Mills Bldg., El Paso, Texas Gaines D. Whitsitt, Inc. (Texas Panhandle) - 1015 Oliver-Eakle Bldg., Amarillo, Texas

September l, 1930 THE CALIFORNIA LUMBER MERCHANT 27
ttsB I
fi :i

A real pretentious Spanish Home, one that refects the very latest ideas ning, a home the mosr exacring will concede is perfect in both exterior detail ment.

Plans for this attractive home can be furnished by the Lumberments Service Association Fay Building, Los Angeles

in two-story planand room arrange-

THE CALIFORNIA LUMBER MERCHANT September I, 1930 28 r..78 l4tl il"{ <.t{ | Oto Qborr r.:H'r ||{'' GL zro Jrurnch h'.t{-,Ef, 0,m lbon u-e"*,{ ts1 0ro ftnnt'{",2:d ) c o*.*-fgfl t+rc frrr la+ .T-res1-T-uooe. pua*.fJo asge .Stco*o.TEooe'

Manufacturer Tells Progress in Grade and Trade Marking

"trIore tha'90 lter.cent of the retailers *.ith *_l,rom rve clo business in Califor'ia r,r,ant tt .ii n"a.r.ooa tu,rrb.i fio,i. ancl tracie-marked, ancl 1oo p", .".rt-oi ou. Ilnrt.intlilr_ :::t. uf. grade and tracle_rnarked,,' said p..,f V.-fiof,rr.i, Fiff .'Tff ":"';;f .J,T"I"'#'ir"""i:ift ,::"1fi ,::;:11 ucts, in reply to a question as to horv grade ancl ti"a._ ma.rkingis-rvorking orrt witlr Li, fiin,." " \v e nrst startecl. gracle_marking in 1925,,, saicl NIr. Holmes. "At that tirne rl e announcecl to the retail tracle lli! *. Ie,r9. pr.pnred to g.oa"_;in.k our tumbcr for alt who wanted this extra- serviie, ancl u-ithout trying t. i.i.. th.e use of grade-markecl lumb.r-*"-l-,u"" conclrrctecl an educational ianrpaign among. our custorners to hclp them shorv their trarlc'thd a,ltant&", or',tl;"g- iderrtihecr lurrrlier. .i,\s a part ot thrs rvork $.e compilerl a bo,rklet on graclc_ marking earl;- in l9J9 as a help t" ,f.^f . tt.'"_ ia"i ;;;"';;' ; -;han I 3,000- copi es ., ?il i:til1:? ;::: 9r.:lergd by retailers *'ith their ""'ir.rl., -overp.nteci for clis- tribttion anlong. bul.ers o{ lumlrer.

'We hat-e now workecl out soure rnore elaborate printecl "ammunitiou" to assist the clealers in advertisitrg tlr"',ri"rrit; of gracle and tracle-n.rarked tun,b". iJ their tracle. This

YOU SELL

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're gettiig.

ri.,i1l.soo. be rearll. for <listribution. All of this *,ork ties in tl-re national "iree r'Iark" "ar'"rti.irg of the National Lumber Xlanufactrrrers Association. - '-

"()ne of the notaltle rcsults "t g.oa._-orking is that our iili,ff ;.?Tfi j'l:lJlx'"t".i.-ffi

iilff.r:i;""#i:;T:

;:111,i'],trrini'g oui .1ea.r1,-",;;t;.ii,;;ler has lree,, .,vonl

Asked r.vhat parts of tl.re State scernecl to favor gracle and tracle*tnarkccl lirmbe

t 1, "r. * p.. i.,, ; ^. i.'"',1 #'i ;." J'i11,,fl :x;' t 3ii:. #; ?::: j"1 i i and the San Joaquin ancl Sacram."tn-"nl.y. are more sold o'. t'e idea than otl.rer. parts, "rr,i'-l,""remarkecl that an r'ject lesson rvas containea ;r trr"-i".i that a .lvhole boat- loacl of Redr,voocl left their,rriii"ut--Et;reka rccently for Sout'e''r california ports, pract;.,atty Jt oi'l"niirr-i." i."ii and trade-markecl. "f'he be'efits to be,gainccr '1' thc ma'ufactnrer, retairer a'd co'surner through" _th" .r.6 oi-i.r.nlin.a n.rerchandise Tl.l:f]t be catcutalerl at this Urr", ",,,r

tn puttrng over this idea rvili rlepencl entirery on the amount :jfff:H:t forth by both ,""rr;i;.t;;;;, "na

Septerrrber l, lyJ(,r THE CALIFORNIA LUIvIBER MERCHANT 29
i;,;;;';;;;;;,
..to;r".;,;; STRUCTURAL \THEN
General Sales Office: Failing BIdg., portland, Ore. Mills: Wendling, Ore., Springfield, Ore. California STOCKTON 266 Wilhoit Blde. Geo. W. Robinsoln Sales Agent Offices LOS ANGELES 731 Central Bldg. A. T. Show, Sales Office LUMBER c'O 1UGENE.ORE: REMOIDELTNG OPENS NEW SALES CHANNELS Upson lVattboard Blue Center - pebble Finish UPSON RELIEF CEILING STRIPS Upson
Bathrooms _ Kitchens BROWN'S SUPERCEDAR CLOSET LINING A N OAK D MAPLE FLOORING S*af-ffip PRODUCT Sold by Building Material, Retail Hardware Stores JTRAELL HARI/T]Yg9' SgI''PANY Lumber and OAKLAND Ln Kesrde 5.\lJ4 CALIFORNIA
Tile Board

MY FAVORITE STORIE,S

not

The Younger They Got the More They Knew

Much is being said and written about the youth of today' and their unusual progressiveness' modernism' sophistication. etc.

A story is going the rounds illustrating their up-to-dateness along liquor lines that has quite a kick in it'

Three little boys, aged ten, twelve, and fourteen' found a bottle.

The fourteen year old boy pulled the cork' smelled the

MAX

COOK RETURNS FROM VACATION

NIax Il. Cook, California Ilcrln'ood Association' retttrned to ir^il',r..r.-,rugrrt 25 from trvo \\.eeks' r.acation spent.rvith i,f.t. Cr"r. ani theii son \'[ickev ir.r Feathcr River Park' Plumas CountY.

contents, tasted it, and remarked casually..WHISKEY.''

less

The twelve year old boy reached out and took the bottle' tasted the contents, and remarked"scorcH."

The ten year old took the bottle, tasted the contents' and with a look of great disappointment said"cIJT."

R. C. REYNOLDS SELLS OUT

li. C. Iievnolrls, Iohnsott I-urnbcr & iot'nia. has s,'lrl hi. son. -l-he c,ltttpattv

runtil rtcentlv an,,ificer of the F"\' ^\lill Cn.r,.r1,,tn.'. ,,f 1',aldu'in Park' Caliiutrrest in that c()ilccl'11 tti ]lr' Jerhnrvill Irt L)l)t:i-;Itt(l Lttt'lt'r tilt' :ltlllc llilllle'

Simonds

Band Saws for Satisfactory Service

Better service, longer saw life and Smoother cutting are assured results from the use of SIMONDS BAND SAWS (Narrow or Wide). The new wear-resisting' edge-holding SIMONDS STEEL makes it possible for the operator to get much better results' Specify SIMONDS for better band saw service'

THE CALIFORNIA LUT'TBER N{ERCHANT September I' 1930 30
SIMONDS SA\f and STEEL Co. 400 E. Third Street Los Angeles 22E Fint Strcct Sau Fraacirco Wood ja l .i l L. ;;. , J\ :r.ii :ti : '- : is an economrcar ano permanent investment ' Beautiful interiors ard durable exteriors enhance its value. UNItlN LUMBER C(I. OFFICES SAN FRANCISCO LOS ANGELES Crocker Building Lane Mortgage Bldg' Phone SUtter 6170 Phone TRiniry 2282 MILLS Fort Bragg, California Member Calif ornia Redwood Association cftHt0RHlfr ffifimw&sEl of "Red" Says; A home built -\ I I :) ,ro

Vancouver Lumber Exports to the llnited States

Total declared lumber e.rports for the month of July. 1930, from the Vancouver consular cli,ctrict to the Uniterl States b_v* rail anci lvater were 28,310,000 lroarcl {eet as comparecl \\'ith 37.815,000 board fcct for J:rly 1929, statcs a report frorr Siclnel A. P'elovskr', American Vice Consul. Vancouver, to tl-re Lurrrbcr Division of the I)epartnrelrt of Commerce.

Total exports to the United States for the lirst scr-en nronths of 1930 u,ere 25.[,375,000 board fect as courparecl with 257.396,000 ltoarrl feet for the corrcsponding pcriod last year. l'rincipal r-\1)orts n'erc Dorrglas fir anrorrnting to 155,981,00O boar<l feet or:rn increase of aborrt 9 per cent o\.er 1929; Herrrlock 68,192.000 lroar<l feet or a c1ecrease of about 6 pe r cent ; arrd Cedar 25,686.000 boarcl feet or a decrease of about 26 oer cent.

Declarerl exports of shingles to the Unitecl States for Jull' 1930 u'ere 104,602,000 as comparcd u'ith 1-18.337,000 during Jttly 1929.

Accorrling to a caltlegr:ul from Il. G. Bablritt. Traclt: Commissioner at !'ancouvcr to the Lrrrr-rber Divisior-r of the Department of Corlmercc. -[ulv n'aterborne lrrnrber sl-ripments from Vancouver tci Atlantic lorts of the United States rvere 2.355,731 hoartl feet as c,,urpare<l \vith 917,8.i2 board feet for July 1929. Waterltornc shipmer-rts to Canadian Atlantic ports frorn \tancorl\'er \\:ere 422,130 l>o:rrrl feet as comparecl r,vith 6.371.032 ltoar<l feet for -fulr- 1929.

East Bay Hoo Hoo Holds\ Successful Dinner Dance

East lla-r' Hoo Hoo Club helti a rnost enjo-r'able ;rn<l r,r'ell attenclecl informai clinner dar.rce ancl musicale in tl.rc Hoo Hoo Roon'r of the Athens Athletic Club. ()aklanrl, on Friclay evenir.rg. August 15.

President Bert l3r1'an presidecl at the rlinner, lvhich rvas servecl at 7 :@ p. rn., ancl Rocl Hcnclrickson u'as in charge of the entcrtainment l)rogral-n.

Nf rs. Walter Alvarez u'as the winner in the Balloon clance contest.

Dar.rcing l'as enjoved until a late hour, ar,d hope was expressecl by many of the members that this bc macle an annnal affair.

Phil T. Hoel with Upson Company

Phil T. Hoel. n'ell-knorl-n Sonthern California lrrruberman, is no\\' representing the Upsrin Comllanv of LockPort, N. Y.. in Southern California anrl Arizona. JIc succecrls 11.

C. N{clntosh u,ho has been appointecl Western sales nriLnager u'ith hearlquartc'r-s in Chicago. X,Ir. Hocl u'as formerlrconnecte<l rvith the I-a Jlrea Xlaterials Co. and the Florvarclllartz Lumber Co. of I-os Angeles. The Llpson Corrpany are rnanufactnrers of the Uirson Center lloarcl ti-rc Upson L3h-re Strip Insulation.

ROY BLEECKER VISITS NORTHWEST

G. Ii. Bleecker, Iiagie I-urnber Clo., San Francisco. returnerl Augu-st 1-l from an arttomobile tr-ip to l)ortlancl. FIe was accompaniecl lir. Ralph Ir. Duncau. gencr:rl nranagcr of the Merced Lumber Co., Mercecl.

Our Big Veneer Mills enables us to give

Specialized Service in Veneers in all the following woods:

BASSV/OOD

BIRCH

CEDAR

RED GUM

JENTZERO

MAPLE (Birdseye)

MAHOGANY

PHILIPPINE MAHOGANY

oAK f"TLT,i

WALNUT (circasslan)

ROSEWOOD

BLACK WALNUT

POPLAR

pINE (Sugar-White

September l, 1930 THE CALIFORNIA LUMBER MERCHANT 31
Los Angeles 2014 E. l5th st. WEstrnore 616l D. J. Cahill, Pres. B. .W,. Byrne,Sec.

Trend of Production Prompts Group Selling

llealizir-rg the econornical necessit-r- anrl practicalrilit_r' rif grollp clistrilrrrtion as u'cll as thc nrutrral licnellts to lrc deriverl tlrr,,ugll dircct r-cl)res('r'rtirti' 'll iy tlr, ('alifolni:L market. the 'Clear Iiir Lrrnrber Co.. the --l'rrc, '1y11 f{x1'1" 11' Lunrber Co., anrl the Gange Lurnlrcr Co.. h:rr c joincrl tire Defiar.rcc Lumber Co., in the clistrilrLrtion of their lLrnrlrrr in California ancl har-e appoit'rtecl '\. C. Penlre rthv a-q thcir exclrrsivc. salaric,l represerrtative.

All of these nrills are located in'l-aconra. \\'ashiugtrrn. anrl thcir cornl,irrt',1 rrrrxinrrrrrr crr,:rcil. i- rtl,1,r'' 'rirrrit, )_r

it e '. lrcl clal rir.r a ,nr,-:lriit lrasis lLrrrl it is fLrll,r' e cluipperl r'.'jth tlrl kiln rLn,l plening nri1l iucilities arrrl hlrs aln'ar'. citt( rr'(l 1il it ci,,r,l,leic lirre ,,i e tLlii,,rnilL l,rr-irrt -- inclrrrling trtanui:Lctulril ul)l)e rs. -l-lrt.ir rrprrt:rti, 'n iur rlrr:rlitr- anrl :i'i vicr is llrntlt' c-<tlrl.rli:lrcrl.

l'1re t'lclLr l;ir I-urrrl,r1 (',r. jlL- a,l;Lil\.(,lrcrlti:t{ calracit_r' of 110 tlroLrsanrl ftt.t ,rr a ,,rrr'-.lrift l,r,-;-.- 1-hi. Pl;rni cuts clttirelv thc- largt'. ,,lil gr',,n tlr r-e llon' trr tr'Pe oi tinrber and is eclLrilrpcrl u'itlt lL llLr:re -\rrrr.rican g:Lrrg sau'rrnrl nrakes a specialtv i,f tnlrt.ttriactrrring lrigh gra<le .,rit te\trtrecl clears. lroth r crticlLl artrl .llr.lr grain. In arlrliti,rn it has a rnodern lratterv of rlrv kilrr lrnrl Pllrning nrill t,rlrripnrent and can furnisir \\'()r-kc(1 Lrl)l)rr: lLriri kiln rlriecl cicals to nlcct an\' fe Cl U 1 re lll e11 t:.

I he I acunra H:rrlror I-urrrlttr ('Lr. has :r cal)Acltv r)t at)lrroximatcl-r' 1f0 tht,Lr.ancl fet,t lrtr rlar'()n lr ('rie-:hift lr".i.. 'l'his is a nl()(1t:rll:Lrrrl rttrcicnt pllLnt that clttcr-c cxclrrsir-elr' t() gr-een cLrlting ltrrsinesr atrrl spccializc. l,articrrltLll.' .rir pl:Lnk, tinrlrrrs anrl rlirrrcnsion. 'l'hev art- crlLripprrl u'ith a large sizer trr handlr lrn_r' .rrrf:rcing:1,(('ill;;itit,ns lrut orr :tcc()tlnt of not hrtving an-r'rirv kil:r. thcir clrars lLre shiplrerl grrrn to Calif,,rnia.

A. C. I'tnbtrtht' R. F. llortin

trvo hundred million feet annuall1- bLrt rluring thc ncxt vcar this capacity rvill be regulateci tb nreet the -rlcrnancl. 'l-he diversifiecl manufacturing ntcthotls t.nrplolerl 1r-v these variorrs companies ar.rd througl-r co-or<lir.r:rteri scllirig eifort enables thern to hanclle alrnost an_r- rlruLntit_\- r,t. t\.pr (,f bttsiness. Each nrill *,ill retair.r its-.*l' i'tlii irlrr:rlitri a'cl identity but together $-ill nraintain anrl (rl)er.irrr. rh.ii o$ rr tolnage tr.hich insrtres pronrpt ancl efHcicnt srr.r-icc.

The I)efiauce Lrrnrlrcr Co.. lr:rs nraint:Lir-rr<l their trn'n sc11- ing organization in Clalifornia for tl-re lxLst three vear.. Dtrrir-rg tl'ris tirne thc,r' have rle velr.rperl r-tilrurl,lu trlr,lc c, ,ntacts rvhicl.r thel- r-ealize can orrlr lte rtrairrtair"rerl lrnrl prop- erlt' served through rlirect re prJ:clttati,n. 'l'hev ftel' that this can best lte done u'ith the hclp of othcr nierirriuctrrrer. becattse of olterating thcir r,n n lrlant on lr one-shift lrasis. Tht capacit,r. of this nrill is approxinr:rtclr 1fiO thousancl

'l-he (langt, Lrrnrl>er ( o. \r'as coniltlctcrl lrnrl ptrt intrr o1>rrrttion in ]irlrrrr:rrv of this vrar. It has:r caltacitr-of 75 thoLrsanrl iet't pcr "iqlrr-lr,,rri ,la-,. It is tht rrt's' Sri'crlish gang tr'pe of rnill anrl is eclLriPPcrl n'ith tri'o gangs u'hich sau'the entir-c log in L,ne .)i)cration. 'l'his is lL rrniclrre ancl inrliviiiual t.r'1re ,i olreratiLrr.r that is rtrrtrrl for its cconornr' Ittttl rtccLrracv t,f rrurr.ruiucturt,aurl tlteir lurnl,t.r i- l,ring receivcd u'ith grcat flrvt,r in the erp, )rt lnarkcts. 't'his'tnill is particLrlarl-r' arl:rptecl to the nr:urlliirctLlrc,,f specified lette'ths of l" rljntrr):ir r11 ;111iI s() far a tot:rl of trlrout three rnillion icct l-iavc lrccn.hilrpc,l int,, tlti- rn:rrkrt. I'he entire plant i: lnr:rtorizc(l entl Jlcctricall_r'tlrivcn anrl is unique in that neitht:r a hrc n,,r ii:l)itl'k "pp."r:tlt-\-place. .tll ihe rcfltse is lrLtt tltrough a hog;rrrrl grounrl into fLrrl and sold clse\\'hrr('. -fl1i5 lrPeratior-r is lrring ri'atchccl n'ith considcr:rlt1e iilterr.t lt\' rn:rrtV lllanuiirctrlrcri lilt(1 anr- lurnlterrnan r i.iting 'l';tc',ttte .lt,,trl,-l rr, 't i;ril t,, -t.t. tlti- I,l:rirt.

-\. C. "-\rt" [)enlri.rth-r'. u'ltrr u ill cngint.er this nru' group srlling organizati()n. ii ri'cli kno*'r.r in lLrurber circles throughout St.,utlicrn t'alifi,rnia u'here. over a period of cight vears in constant colttirct u'ith thc trade, lie has gained a strong clicntclc:Lnrl nranv irienrls.

Ilc rvill bc assistecl in his u't,rk lrv Ii. I:. \[artin. iornrerlr-

WHITE

32 THE CALIFORNIA LU}{BER IIERCHANT Scpternber l. 1930
ruMil;;:Frfltlii Lor Angeles. WE. 5131 Ne
PINESUGAR PINEWHITE CEDARSPRUCE-

of Tacoma, rvho has had a number of Years' experience in the lumber business, having at one tirne operated a sarv mill of his own and through several years' connection \\rith he Pacific Lurnber Insoection Bttreau.

In decicling on this pirticttlar grotlp of nrills consi<lerable thought was given to the incliviclual typc of thc 'u ariotts operations as r'vell as to their reprttation ancl quality of llroduction and it is felt that as zr grottp they are particr-rlarl-r' well adapted to scrving the Califorrria tratlc in a r'lir-er-qifieti capacitl'.

REDWOODlor Charm andfor

A. L. Porter Joins Sales Force of pacitic Mutuat Life Ins. Co. DUfAbility

A. L. Porter, for many years secretary of the Wcstern Retail Lumbermen's Association, at Spokane, Wash., and one of the best known figures in the lrrmber industry of the West, announces his conncction rvith the sales department of the Pacific Mutuai Life Insurance Cornpany, of Los Angeles rvorking in Southern California territorv. His address is 322 Pacific Mutual Building, Los Angeles. FIis business rvill be the selling of life insttrance.

Representing Union Lumber Co. at San Diego

C. M. Adams is norv representing the Urrion T-un.rber Co. in the San Diego district rvhere he is calling on the retail lumber trade. Mr. Adams has bcen connected rvith the company for a number of years ancl was formerl-r. located at the company's mill operations at Fort Bragg. He rvill make his headquarters at San Diego.

C. A. Biggs

C. A. Biges, pioneer lun'rberrnan of Coloraclo, passe<1 away at his home in Canl.on City, Colcrraclo, on r\rrgust 16, 1930. Mr. Biggs r,vas president of the Inrlepenclent Lrrmber Company with general offices at Gr:rnd Junction, Coloraclo, operating line yarcls on tl-re rvcst slope of Colorado. He also had retail lumber interests ir.r Southern California. He rvas president of the Rocky Nlountain llctail l,urnbennen's Association for many years. He is survivecl by l.ris rviclou' and four chilclren ; Arthur H. 13iggs of Canyon C.ity. Colorado; Clyde H. 13iggs of Grancl Junction, Colorarlo, Janres D. Biggs, Danbury, Conn.. ar.rd \'[rs. W. C. Kurtz. Grand Junction. Coloraclo.

FOR THE EXTERIOR-Redwood's greatest, single use is for siding (bevel, bungalow, drop, Colonial, etc., including channel and "V" rustic) ship lap and'(tongue and groove" in various widths and pat' tetns, and for all exterior trim. With or without paint or stain, it remains throughout the years unaffected by ex' tremes of weather.

FOR THE INTERIOR-ViIh shadings that range from light cherry to deeP mahoganY, Redwood adds color to the interior, whethet for the ceiling, wainscoting, panel, molding, brackets, shelves, stair' wotk. balustmde or mantel. Redwood assures beauty and durability-1to-tu of enduring charm, with exceedingly high resale value.

Harnntond''s Santoa rnill rnanufactures Reduood' Jront' the select tintber ston'ds oJ Humboldt Cou'nty. There islquality in eaery.foot.

Member California Redwood Association

Main Office So. California Division 110 Sansome St. O 2010 So. Alameda St' San Francisco Los Angeles

Mitls: Samoa, Calif.; Mill City, Ore.; Garibaldi, Ore.

THE CALIFORNIA LUMBER MERCHANT 33 September I, 1930
rJAA{A{OFID LIJATBEQ OOATPANY
r.P. H0GAN co. MrltrvoRr LUMBER sAsH & DooRs DISTRIBUTORS OF w*&wwYqww Philippine and Fir Doors and Panels Office, Yard, Mill and Docks 2nd & Aricc s.. O^A.KLAND cr"Ll$"oeer

wooD

Man has ever hastened to cover barren coldness, first with skins, next with hangings, and then with wood,- the intimate, sympathetic material that has been man's friend since the beginning of time, used in the peasant's humble one-room cot, ceiled in wood and decorated with quaint carvings-yet deemed noble enough to house his God, for Solomon, although stone and clay lay at his feet, searched the almost treeless area of the Promised Land that he might have wood for the Temple.

A PLAN BOOK

A plan book on your office shelf, Will add no kopecs to your pelf, Nor will it much increase your biz, If you just let it stay as isAnd not as DOES.

But take it down and show your trade, Exactly how good homes are made, FIow rooms are planned and windows set, IIow doors are hung, and we will bet Your Biz will BUZZ.

DIRECTIONS

"Where will I find the manager?"

"Follow the passage to the sign reading: .No admittance.' Go upstairs 'til you see the sign: 'Keep out.' Follow the corridor until you come to the sign: 'Silence.' Then yell for him."

IN 1890

The world's greatest automobile maker was working in a bicycle shop.

One of the richest hotel men was a bell hop.

A steel king was stoking a furnace.

An internationally famous banker was firing a locomotive.

A great railroad president was pounding a telegraph key.

In 1950-what

will YOU be doing?

For the rules of success are the same now as they have always been, and they start with hard, conscientious work,

MARK TWAIN ON FRIENDSHIP

"The holy passion of Friendship is of so sweet and steady and loyal and enduring a nature that it will last through a whole lifetime, if not asked to lend money."

ONE ON DAD

A young man just arriving home from college, wearing a loud vest and a tie that spoke for itself, met his father at the door. A look of disgust crossed the elder's face, as he viewed the clothing of his junior.

"Son, you look like a jackass,' he said.

Just then a near neighbor entered, and beheld the youth.

"Boy,'' he said, I remember the first time your father came home from college, and you look just as he did."

"So father was just telling me," replied the youth.

WHERE GENIUS IS FOUND

There is nowhere in the land any home so remote, so humble, that it may ndt contain the power of mind and heart and conscience to which nations yield and history submits its processes. Nature pays no tribute to aristocracy, subscribes to no creed of caste, renders fealty to no monarch or master of any name or kind. Genius is no snob. It dbes nct run after titles or seek by preference the high circlps of society. It affects humble company as well as great'. It pays no special tributes to universities or iearned societies or conventional standards of greatness, but serenely chooses its own comrades, its own haunt, its own cradle, and its own life of adventure and training.

THE REASON

Foreman: "How is it that altho you and Rastus started digging at the same time, has a bigger pile of dirt than you ?"

Sambo: "Why, boss, he's a bigger hole."

THE CALIFORNIA LUI{BER IIERCHANT 5eptember I, 1930
|/,, i!-;: 1,

Oregon Manufacturer Opens New Tract of Old Growth Yellow Fir Timber

Opening rvhat is consicle recl one of the fiut st lcrnaining bodies of old grot.th Ycllorv Fir tirlbcr lcft in the State of Oregon by the West Oregon T-unrberr Cornparrv of I-iunton, Ore., is announcerl by E. D. iiingslcl', presirlent of this conrpany.

This timber is locatccl on the Tillanrool< lrranch oi the Southern Pacific, on the rvestern slolte of the Coast liange at an altitucle of 2500 feet, ancl the logs are harrlerl lr-r- the railroad to Osrvego, South Portland, u'hcrc tl-re v are dumped into the Willamettc Rir-er ar.rcl ton'ccl to the miil.

"The best I har-e ever seen in rn1' 25 -r'ears' exirericnce", was the colnment of tl-re West Oregon coml)any's sarvt-er in ansrver to a qucstion as to the clualitl'of tl-re log-.. "'l'his timber is ren-rar-kablv free from pitcl'r, fine curnl-linatiorr logs with sound hearts, developing a {ine gracle of collrlnon as well as soft deep clears, in fact just ideal raw n.raterial for the production of West Oregon Super Finisl-r."

Robert Forgie Heads New Lumber Wholesale Corp.

Robert Forgie, of Los Angeles, heads tl-re nen,i1. created and incorporated California I'aciiic I-umirer Companv, Ltd., of Los Angeles.

He is President and Nlanager. \\'. J. Nichols, oi Los Angeles, is Secretarl' and Treasurer, and tr. R. Cobb, of Los Angeles, is a director, the three being the ou-ners o{ the corporation. Mr. Iiorgie's trvo associ:rtes are Los Angeles business rre11 ancl not acti''-ely engaged in the lurr-rlrer business.

The office of the new con)oration is in tlie Citizens National Bank ISuilding, Losr\ ngelcs. l{r. Forgie states that the ltusiness of the corlroration u'i11 lte thc l'holesale buying and selling of softrvoocl lunrbe r frorn tLre Northn'cst, and he has just returtred from a month's r.isit in thc rnilling districts of the Northu,est. rvhere l're has been rnakir.rg contacts helpiul to the ner'v business. IIr. liorgie h:rs lreen in the r,vholesale lun.rber 1>usiness in Los Angeles territorr, for many )'ears, and is rvcll and favoral>ly knon'r.r to the: lumber trade.

John KOD uy. HL & So[. Irr(8.

652-676 South Myers Street

Los Angeles

Private Exchange: ANgelus 1671

Manfuacturers of SASH and DOORS

TIi TTEIE

I''I

Septerrber 1, 1930 THE CALIFORNIA LUMBER MERCHANT 35
A. F. McNAIR Andrerv F. NIc\air, of tlre Co., St. Helena, rvas in Sar-r NESS.
VISITS S. F.
on
cKinr-ron-lI cNair Lunrber Francisco recentll'
llusi-
BLINDS WE MAKE THEM
l/ ris:"-V Wholesale OnIy Since f9l2 J. R. HA]IIFY G(|. Manuf acturers - Wholesalers DOUGLAS FIR - REDWOOD . SPRUCE Rail and Cargo 24 Market Street - San Francisco Lor Angeles Office Portland Offrce 522 Central Bldg. American Bank BIdg. A & q 'r{ :
a

REDWOOD GENERAL UTILITY BARN UNIT SYSTEM OF CONSTRUCTION

2a6-ro STRuT

Z i l l+2,4\\ (WHtPE ALLTYWITH LOFT ovER l5 lwAnreo, 5noR7ENl sTRUrAnolPRovroE losl fidT

f N barns of gre at length, and in the warmcr clir.natcs. it I is sometimcs tlesired to break the roof at thc sides of the hay to sccurc ventilation. This is readily done either b1' increasing height of posts at sides of ha1' or b1- decreasing pitch of roof ovcr sheds, carrfing upper erd of shed rafters on a ribbon similar to that sl.rorvn at "C."

Shed roofecl clormers s'itl.r louvres arc somrtirrrcs provided over purlin '8." These give additional ventilation in rvings. A <lormcr similar in extcrior appearance is illustrated in Figs. 1 and 3, Bulletin 16.

rf\HERE is roorn in 16-ft. rring for a fe,.d allel'betrveen I stanchions and hal', but for a -1 to 5-ft. allel', rvith adequate allou.ances cises'here, rvings are rnade 18 ft. (and sometimcs rr'itler)

In the colder climates it is necessarl' to board up, or ceil the rvalls betrveen hay ancl shecls. This js often boarded up a ferv fcct in hcight in anf irrstancr. Battens on exterior arc seldom used in milder climatcs.

Bv the addition of cciling joists bctwren the tics at each of the shed posts, r'aluablc storagc space for strarv loft, etc. may be gained.

alNE of tl-re fir.t rcrluisitcs of a good barn location is a \-2, rvell drain,'d soil. To olrtain tlre grcat('st corrvcr:ienc.. at the lolvest possiblc cost either choose a conrparativcll' level sitc, or gradc and levcl to avoid cxpcnsive foundations ar.rd underpinning.

I-ocate the barn to secure maximum sunlight in thc trvo sheds. Avoid placing it in line with prei'ailing u'incls to carry flies and odors either toward dw'cllings or milk house.

The above is the fourth of thc series ol ugricultural bullcths lional aalue to our readers we are publishin,g by arrangement utitlr F rancisco.

A\ " l,a.i. r,f .ill cu. it. to the ttrn for scttlcd ha1', this \-rl hlrrr h:r. a capacitl'of {-i tons. I:iguring i corvs to each 10 fret of shed. it *ill acconrnrodate 12 co\\'s on rither sirie. -{ilorving l:-ton per co\\' per nronth it rvill barn f etrl 12 con s f or -i nronths in onc rving, leaving 15 tons for voung stock, horsts. ctc., in the other.

--\llorvirrg 17(i cu. ft. of chopped hav to the ton (rvith adrlitional bracing ) it * ould irar-e a maxirnurn capacity of 12-i tons.

rff HF-R1: arc Vari(,us rrean: of trussing and bracing lvalls I of hav bav to take thc thrust of a loaded morv but nonc so sati-ifactor)- as actual tics across the barn.

\otc that the ?'x 12" ties acro:s the ha1'are bolted sith tuo bolts at each end and art rvell spiked to struts ruutlcr purlins. thus rcducing the actual sl)an to approxirrratelr' 17 fcct. Thtrr is strffrcirnt clearance orcr these trcs f or irav tork u rth llad. (See ^\lso I:ie. i).

H"r' ."rri"l. 1r;rcl^,- ar)(l ltarrgUr: can nlost .co,romically ancl bcst be installrcl <luring c.rrtstruction and before roof shcathing is laid.

2" x 8" ridgc ('lir'to 20'lcngth suggcsted) is desirable at hood end and rvhcrcas it is not nr'eded for balance of barn it is suggested. to avoi<i the ncccssitv othcr*'ise of cutting tn'o tlitTtrrnt lcngth-. of raitcrs ovrr har'.

.{t slight additional cost. hood ilra1'be duplicatcd at rear oi baru. \ote that cncl posts and ties are franred to accornnrodate rioors at eithcr end. lSee also Iiig. 3 and 5). and sttpl,ltntentdr ' trdde htlps,'t;'hiclt by reosort ol tltcir educathe Calilornio Redt;.'ood .lssocirtion, 21 Calif ornfu Street, Son

36 THE CAI,iFORNIA LUTfBER MERCHANT September I, 1930
Series. Bulletin No. 17
Agricultural
Using stoc( sizes and economical lengths and grades of Calif ornta Redu;ood lumberi\ vl--:l1' ' 5':..\ .-. -----'----., ll 3,' \Y1 'e, ' l\'ill"':i \ lq'- t-\li -,!;",ff"*". =il-., "l \t' :-r;]ffi=;^;,.*7 '\io , ' +" I t3 REDh'coD eof ttns;*.!,ffi " = '; : ' l' ":i.,..;',:" t{ll,l :8 @ o o o 3 o c -€ --7t-\ 'l /A-\gnwooD rd6 RW sirr-rs RArLsl //lt" ; / ,') ; tt ,-- 0OoR 5rzc5 A\0 TYPTS OIPfNDANT ]ON USL Otl INDTVTOUAL RLQUIREMENTs se crron on Lrr.re A.A'-- Fnor'rr ELe valron
Fig. 3 Designed by Mex E. Cook, Farmstead Engineer, Agricultural DeFartment, Calif ornia Rcdwood. Associatiorr, Cof )nght I930.
tteC r-50
\ o I ts o 9 o q L o ii 3 -\\ ;lt' >r
,"J,l"1ll
srz es I aNo TYP€ o t-f, o F N Z'x
00oR
6" REDW000 SILLS

Program For Hoo Hoo Annual at Toronto, Canada

(Business Sessions u'ill be held in Ro1'al York Hotcl)

MONDAY. SEPTEMBER 15

8:00 Registration.

Morning

9:00 Ofiicial opening. Thirtl.-nir-rth Annrral \leeting.

Gaines D. Whitsitt, Snark of the Univcrse. Anrarillo, Texas, presiding. Invocation.

Singing-]3). entire convention.

(a) "God Save the l{ing"

(b) "At.nerica."

Addresses of 'Welcome:

On behalf of city: Mayor Wemo.

On behalf of Lrin-rberrnen: A. E. C1ark, Presiclent, Toronto Wholesale Lumberrnen's Associatio.t ; J. C. Irvin, President, Toronto Retail Lumbermen's Association ; K. M. Brolvn, Presiclent, Toronto Hoo Hoo Club.

Response for Visitors: 13enjamin F. Springer, Milwaukee, Presiclent, Wisconsin Retail Lumbermen's Association and Supreme Scrivenoter.

Report of the Snark- of the Universe, Gaines D. Whitsitt.

Report of the Secretary-Treasurer, H. R. Ishertvood. Report of Members of the Supreme Nine. Appointment of Committees.

12:00 Acljournment.

Afternoon

4:39 Ar.rnual Osirian Cloister Initiation. I{cival York Hotel, Meh.in M. Riner, High Priest of Osiris, presidlng.

Evening

7:39 Osirian Cloister Bancuet. Roval York Hotel. Melvin M. Riner, I{igh Pricst of Osiris, presiding. Speakers of national pron'rinence.

TUESDAY. SEPTEMBER

Morning

16

9:00 Business session.

Reports of Vicegerent Snark's activities. Report of Hoo Hoo Clult activities.

12:00 Wood-Prornotion Luncheon, rrnder arrspices of the

Toronto Hoo Hoo Club. for discussion of closer cooperation bctrveen FIoo-Hoo anrl all Associations of ti.re Lrrmber Industrv in the oronrotion of increased use of wootl.

K. X4. Brorvn, presicling. Short talks bv reoresentative nrembers of each branch of the irrn.'bcr inrlrrstry on "FIow Hoo Hoo Can I'1elp Our Intlrrstr,l' Throuqh \\rood-Prornotion Activities."

Awarding of Ifoo Hoo Club to n.rost effective Club of 1929-30, b1' Dr. Wilson Cornpton, Secretary-Manager, National Lumber X,fanufacturers' Association, Washington, D. C. Afternoon

2 :39 General l)iscrrssion.

Evening

8:30 Anr-rual Concatenation, Ro1'al \'ork Hotel. Walter B. Tennant, Vicegerent Snark, Toronto, presiding.

WEDNESDAY, SEPTEMBER 17

Morning

9:00 Closing 13usiness Session. Reports of Comrnittees. Election of Officers. Ernbalming of retiring Snark of the Universe. Announcements. Adjournment.

Afternoon

2:39 Golf . Royal York Golf Club, L. D. Barclay and W. tr. Oliver in charge.

ENTERTAINMENT PROGRAM FOR THE LADIES

MONDAY, SEPTEMBER 15

Afternoon

3:09 Sightseeing Tour. Evening

6:09 Osirian Cloister Dinner-Dance.

TUESDAY, SEPTEMBER 16

12 :39 Luncheon. Evening

8:09 Theatre Partr'.

S. E. SLADE LUMBER CO.

ESTABLISHED 1885

'VTholesale Cargo Shippers of Douglas Fir and Spruce Lumber

Represenling in Calif ornia

THE E. C. MILLER CEDAR LUMBER CO. WITH MILLS AT ABERDEEN. WASHINGTON

September 1, 1930 THE CALIFORNIA LUMBER MERCHANT 37
ABERDEEN,
LOS
SAN FRANCISCO NEWHALL BLDG. DAvenport lll0
WASH,
ANGELES PETROLEUM SECURITIES BLDG. WEstmqc 528E
MAIf UFACTURERS OF MILLER SHIN GLES AND MILLER CEDAR LUMBER

............GArfield Z:;Zf

Long-Bell Lumber Co., Hobart Bldg. ....GAr6eld rlB9

McCloud River Luber Co,, 1030 Monadnck BldS. ............KEamy 70{l

McComic-k, Char. R., Lmber Co., 215 Market Street ..........DAvenporf 3540

LUMBER

Blinn, L. lV., Lumbcr Co., 2501 S. Alameda Humbolt 3zto

Bookstaver Bunr Lmbcr Co., Chamber of Commcrce Bld!....WEstmore 7Zt3

Bmth-Kelly Lbr. Co., ?31 Centnl Blds. .................YAndike ?941

Cms Bay Lunber Co., P.trcleh Securiticc Bldj. .WErtmote 81?

Chamberlin & Co., W. R., 2t2 Chmber of Com. Bldg.. WEsthore oArs

Condidated Lumbcr Co., Wilmington, Cal, ...Wilmington 120

Doibee r & Caroon Lumber Co,. Pacific Mutual B1dg. ..............TUcker ?5.li,l

Finlay Millar Tinber Co., 910 Ccntral Blds. ...................TUckcr 9l!,6

Hamnond Lmber Co., 2010 So. Almedr St. ...........WE6tmore ?l?l

Hanifu Co., J. R., 522 Central Bldg. ...................TUcker 99i5

Earl Hoffman Co., 1039 Western Pacific Bldg......WEstmore 99EE

Holnes-Eurcka Lbr. Co., l00t W. 6th Stret ................Mutual ?0s0

Hoover, A. L., 706 Standard Oil Bldg. ...........VAndike t532

C. D, Johnson Lumbcr Co., 501 Petioleu Securitier Bldg...WEstmore 960t

Lawrene-Philipc Lumber Co., 633 Petrolem Ssriticr Bldg...WEstmore 0221

The Little River Redsood Co., 266 Cham. of Com. Bldg. .......WEstmore 0295

Long-Bell Lumber Co., Petroleum Securities Bldg. ....WEstmore 8,16E

Christenson, 3dl Petroleum Seoritics Bldg. WEstb@ 3lf7

38 1 iIE I"\LII:OIi\I.,\ I-L \{I]EIi ],{EI{CII,\\.f Sr':r:r':':.:: ]. I
LUMBER Chmberlin & Co., W. R., 1025 Matmn Building -.KEamy i'33) Cc Bay Lumber Co., Balfour Bldg. .,.DOuglas !070 Dolbw & Carson Lumber Co., 465 Califomia Stret ...........DAvenport 71160 Hall, James L, 1022 Millr Bldc. -... .Sutter l:t85 Hammond Lmber Co310 Sauomc SL ................DAvenpqt 2125 Hanify Co., J. R., 2l Market Stret .................KEamy o:tza Hill & Morto, Inc., Dennison St. WLarf (Oaltand) ..ANdover l0?7 Hogan Co., T. P., 2nd and Alice Ste. (Oatdud) ...Glencort 6tt5l Holmes-Eureka Lbr. Co., Monadnek Blda. ..... ............GAr6etd l!t2t Johnson, C. D., Luber Co., 260 Calilomia StEt ...........DAvenport 612{ The_Little River Redwod Co., Financial Center Bldg,
rvHOLDSALDBS SIIN tr.BANOISOO
McKay & Co, 3ll Califomia St. ...... ......KEany 03tt Pacifrc Lrmber Co., Tbe, 3ll Califomia St. ...GAr6eld lrtr Port Orford Cedrr Prod. Co,, CaU BIds. Red River Luber Co., Monadnak Bldg. .............,...GArfield 0922 Reynier Lumber Co,, ll2 Market St. ....................DOuglas 66t5 Slade, S. E. Lunber Co.. Newhall Bldg. DAvenport lll0 Santa Fe Lumber Cq, 16 Califonia Street .............KEafry ZCll Sudden & Christenson, Alaska Commercial Bldg. ........GArfie1d 2!{6 Unim Lmber Co.. Creker Building .Suttcr 6t?O Union Lumber Co.. Lane Mortgage Bldg. .........TRility 2232 Wendling-Natbu Co., 706 Standard Oil Blds. ...........VAodikc tt{t2 \!'ood, E. K,, Lumber Co., 4701 Santa Fc Ave. .....,... ......Mldland 3111 HARDWOODS Cadwallader-Gibson Co., 3628 Mines Ave. ....,.,...........ANgeluc 32t? I,.OS AITGELDS McCloud River Lumbcr Co., Thc, 327-326 Petroleun Se. Bldg. ...ltry'Estnor. a6:5 McComick, Chas. R. Lumber Co., of Del-, ll00 l:nc Mortgage Btdt. -.....TRinity 52tl Pacific Lumbcr Co., The. 706 Standard Oil Blds. ............VAndftc t532 Penberthy, A. C. Petroleum Securities BldC..... .WEstmore ll0t Port Orford Cedar Prod. Co., 606 Petrolem Seurities Bldg..WEsth@ 3tE5 Red River Lumber Co., 702 E. Slausn ........AXridgc9OZl Santa Fc Lumber Co.. Edl Pac, Electric Bldg. ........,...VAndi&c C!l! Slade Lmber Co.. Petroleum Ssritiet Bldg. ....WErthore 5Z!l Sudden &
Wood
Fonytl
Stnblc Hardwood CG, Sl7 Fint Strect (Oatdud) ......LAkcsilc 55tl Whitc Brcthers, 5th ud Bro Strets ...........SUttcr 1351 SASH AND DOORS Wcten Dor & Saab Co., Fifth & Cyprru Sts. (Oaklud)..LAk*idc t,oE CREOSOTED POLES_PILING-TIES McComicl, Chu. R- Luber Co, ?15 Markct SL ................ DAvengort !i!0 Cooper, W. E., Ltmbcr Co, 2035 E- lsth St. ...........-....\vE8tb@ 5r3l [ mond Lunbcr Co.. ?010 So. Alucda St. ...........WErt$on 7ln l:ushlin, C. J., 535-6 Petroleu Se BIdg......WErtrncc !155 Stantu, E. J., & So, 3ttb ud Alucda Str. ..AXridCc tzlt 'Westen Hardwod Ltmbcr Ce, 20la E. tstb sL ................wErbm 6lo SASH_DOORS_MILLtvORK Hammond Luber Ca, 2010 So. Aluedr St- ...........WE.tEoF 7l?l Kehl, Jno. W., & So, 652 Sc Mycrr SL .................AN8tlu reTl Red River Lubcr Co, 702 E. Slaun ...AXridgc t0?f \rly'estea Sarh & Du Co., 160l E. 2sth SL .....:.. ...HUmboIt 2a52 SCREENS Hipolito Compary, zlst ard Alame& St .WEstrnorc 5l!l Sampon Compaay, 715 So- Raymond Ave. (Pag&na).Tenae 1016 (Lc Angeles) ELiot t,lll PANEI.S Califonia Puel & Venec Co, 955 S. Alameda St. .................TRinitr 0a? Harbor Plywood Corp., m3 Architects BIdc. Mutual {7;a
Wendling-Nathaa Luber Co., llc Market Stret ........ ....... ...Sutter slcl
Lunbcr Cc, E. K., I Drumn SL .......... .KEany tllt HARDWOODS
Hardwd Co,, lE55 Su Bre ...................ATyrtcr 0l5l Hrggis, J. E., L'*ber Ca, lzt Sirth SttEt .. ...GAr6eld ,|2{l
TIIESD ARB GOOD F'OLKS TO IDO BUSINESS fYITII

National Association President Urges Greater Sales Efforts

The necessitl- of going out after ancl creating ncrv bnsiness instead of naiting for business to pick rlp \\.as stressed in the course of a fine ac1<1ress bv A. C. Dixon. oresident of the National I-rrnrl,t'r Xlltnrriaclrrrcrs .\ssnciaiiorr, at the mid-summer meeting of the <lirectors of the associatior.r helcl at Portland Arrgust 8 and 9. Tl-re rneeting took the form of a joint meetir-rg of National clirectors tvith members of the Wcst Coast Lrrmbermen's Association, \\restern Pine }tfanufacturers Association, California White & Sugar Pine Manufacturers Association and the California lledrvood Association.

More aggressive selling methods both by manufacturers and retailers \\rere urgecl by X{r. Dixon, ancl great intcrest was shorvn in his accorlnt of actual results obtaincd by personal solicitation of the farrners in the territory r.r..ed by his corlrpan-\-'s retail 1'arcl.

Wilson Cor.npton. sccretary-rnanager of the National Association, discr.rssed among other sultjects thc problcnr of the importation of Russian lurnber, and scored 'uvhat he ca11ed the "political tinridity" of tl're fior-ernrnent in allorvi"- +1",. -h+rrr .,f ^^,'. i^r *^,1^ -^^,1^ rrrS trrq qlrLrJ/ (,1 !urlvr\t-llld(tq Suurt>.

W. 1.-. Shau', manager of the tracle extension department of the National, repoltecl on the activities of his department. He expressecl appreciatior-r of the cooperation on tracle extension matters betu'cen tl-re regional associatior.rs and the National, nrade possihle through the technical advisory committee, and strongll' r-rrgecl greater deveiopment of research rvork.

Resolutions of s1'rnpathy \vere arlopted and orclered sent to thc family ancl bnsiness associates of tire late George S. Long.

Ni. B. Nelson, presiclent of tl-re Long-Be1l I-.umber Co.,

W. E. COOPER SPENDS VACATION AT CATALINA

W. E. Cooper, Los Angeles rcprescntir"tive of the Union Lumber Co., is back on his tcrritori. again follouing a pleasant vacation spent at Cataiina lvhcre he enjor.ecl himsclf plavirrg golf ancl participating in scveral of the rvater sports events that r,vere being held at this far-orite sulllmer resort. As a result o[ l'ris prou'css in tl.re 1\'rter, he broLrght lrack s,'rrrc ralrralrlc trol)llics for rvinning lrrizes irr tlrc surimming events.

chairrlan of the home finance ccirnmittee. read the reoort of this committee, n'hich recomnrended the formation bf a departrnent of horne finar.rce under the secretary-manager, Ileports of conclitions in the variorrs territories rvere given b1- the foilorving' represcntatives of regional associatictns: J. D. Tennant, \\'cst Coast Lnr"nlterrnen's Association ; Il. F. Hammatt, Caliiorni:r Iledu'oocl Association; E. A. F'rost, Southt:rn Pine Association; \i. \\r. Stark, Southern Harcln'ood production ; S. 1-. Coy, Nortl-rern Pine X'Ianufacturers' Associatior-r; G. L. IIrrmc, North Carolina Pine Association; W. \,L Lcrrtholtl, \\:esterr.r Pine Nlanufacturers' Association; B. W. J-akin, California \Vhite ct Srrgar Pine \Ianufacturers' Association; C. Ii. \{cPherson, Southern Cy1;ress Nfanufacturers' '\ssociation, anrl \\r. S. Bennet, Northern Hen.rlock ct l{arrlu'ood Nlarrrrfactlrrers' Association.

Actior.r taken bv the Natiorral clirectors at the Saturday meeting inclrrderl the acloption of a plan sLrggested by Secretary Cotli-tt,,rn for the ot'rlerly control of procluction ancl distribution of llrrnlrer ; instruction of I'Ir. Conrpton to secure evidence of Russian lrrmlrer n.racle bv convict labor; advocatior-r of strict en{orccment of thc inti-clurnping larv rvitl-r regar,l to all importations of lunrbcr, ancl enclorsement of the rcport of the advisc-,11' cr-,nrnrittce on advertising and trarlc erterrsion u'ork.

'l-he report of I'larry T. Kcnclall, of Kansas Citl', on the subject of retail cooperation u'as rezLrl in N'Ir. Kenclall's abscnce by M. \,\r. Stark, of ColLrmbus, Ohio.

Jol-rn \\r. Watzek, Jr., Chicago, reportecl on thc healthy conclition of the inter-it-tstrrancc cxchangc, 1r.o\\r in its third ycar of opcration, u'hich has $26.000,000 of insurance in forc e.

L. H. STANTON RETURNS FROM EUROPEAN TRIP

Le Rov H. Stauton, prcsiclent oi E. J. Stanton & Son, Los ,\ngeles, has rcturnecl from a three-months' tour of Europe. N[rs. Stanton accompaniecl hir.n on tl're trip.

C. P. HENRY VISITS LOS ANGELES

Charles P. llenrr', Phoenix, Arizona, representative for the Chas. R. McCorrnick l-runber Co.. \\'as a recent Los -'\ngcles visitor: l.herc he spcnt a fen. clays at the contpanr''s office on business. IIrs. Henry accompaniccl hinr on the trip.

September 1, 1930 THE CALIFORNIA LUMBER MERCHANT 39
SUDDEN & CHRISTENSON LUMBER AND SHIPPING Tttr Floor, A,laska-Commercial Bldg. 0 Sansome Street :: San Francis Francisco STEAMERS Edna Edna Christenson Camel Jane Christengon Ralmond Annie Christeneon Santim Edwin Christenson Grays Harbor Catherine G, Sudden Barbara Cates Eleanor Christenson Dorothy Cahill Charleg Christencon 610 Arctic Club Bldg. SEATTLE 303 Petroleum Securitier LOS ANGELES 218 Railway Exchange Bldg. PORTLAND 3lO Street AGENTS uA,berdeen hmber & Sbingle Co., Aberdeen. Wash. Amerian MIll Co., Aberdeen, Wash. Hoquiam Lumber & Shinglc Co., Hoquiam. Wash. Pruper Mill Co., Prosper, Ore. Raymond Lumber Co., Raymond, Wash. Columbia Bq & Luber Co., South Bend. Wash. Hulbert Mlll Co. Aberdeen. Wash. Lewis Mills & Timber Co- South Bend. Wash. J. rL l*wis Shingle Co, South Bend, Wasll Bldg.

Walker & Eisen, architects, used moulded casing-trim for the corridor door openings of the Beverly - Wilshire ApartmentHotel at Los Angeles. The typical unit here illustrated is of Philippine, stained dark red.

Fluted pilaster casings and ornan'rental cap-trim form a deiightful frarne for this interior dooruay in a private residence at Santa lvlonica. Jambs, trim and door are Sugar Pine, enameled finish. \\"illiam E. Flannery, arclrjtect: Julia NIorgan. associ-

40 THE CALIFORNIA LUI{BER \IERCHANT Septernber 1, 1930
ARCHITECTVRAL woon@woRK

San Francisco Bay District News

WALTER BALL BACK FROM VACATION

Walter C. 8a11. -.ales manager of J. R. Hanif,v Co., San Francisco, retnrned rcccutlr' frour a r-zLcation trip to the Reclr,voocl Empire ancl thc \,,rrthrvc:t. lIr'. ilall \\ras acco1llpanied on the trip, n'hic1-r u'as trtaclc lrv atttornobilc, anrl ixtended as far trorth as \-:Lncouvct. 11. C., lrl' \'Irs. Ball anci some friends.

H. W. COLE VISITS SAN FRANCISCO

H. \\1. Colc, r-icc-Prcsirlcr't ald gcnr:ral lniutail'er of The I-itt1c llir.cr Rcclu'oorl f-.ortriratr-r', ( rattttcll, u':rs itt S:rrl lirancisco recentlv on a r-isit to tltt g'ctrcral salcs oflic<1.

RED GRIMES ON VACATION

Red Grime,*, of The Pacific Lumbel (.otrrpauv, San Francisco. left Septetnber 1 for tl'o u'eeks' vacation.

J. H. PETERSON VISITS SAN FRANCISCO

J. H. Peterson, presicler.rt of the \\rest-King-Peterson Lumber Co. of San Diego. \\'as a receut San Francisco visitor where he spent a feu' clar-s on business.

LUMBERMAN MAKES BIG AIR MILEAGE IN ONE DAY

D. S. Painter, of the Frrrit Grou,crs Supplr' Co., San Francisco, rnacle sonre kind of an aviation lecorcl the otl'rer day rvl'ren he left Reno at 5 a. nr., took lrreakfast in Oaliland, lunch in I-os Angelcs. u'herc l-re had a thrcc-hotrr lrttsiuess conference, ancl irrir-ecl back in San lirattcsico at 8 p. rn., reaching his hon're in San llatco bcforc 10 p. rn.

HENRY HINK BACK FROM SOUTH

I{enr1' XI. Hink, -"ales manager of Dolbeer & Carson Lurnl-,er Co., San Ft'ancisco, t'eturnecl August 25 {rom one of l.ris perioclical tri1,s to Los Angeles zrnd Sau Diego, rvhere l-re spcnt ten clar-s calling on thc tracle.

HENRY FAULL MAKES HOLE IN ONE

IIcnrr-F. Tiarrll, salcs nranager of the I{at.nr.notld Lumber Cirinrpanr-. Satr Fr:urcisco, joirrcd the holc-in-o11e clt1l) when hc srink his tcc shot ott a 1(t0-1'art1 holc ott thc lirtks of the JIt'arl,,rr' ('lrrl' of 'l';ttnnlt';ris. r,r) ltll\' )7.

CHANGE OF OFFICES

'I-hc Douglas lrir lixploitation & Iixport Co. that e ffcctir-e Arrsttst 25 thcv u,ill bc loclLtcd in officcs at 729-730 Ilt,l-,clt l)o11ar Iltrilrling, 311 Street. San Francisco, Calif.

announces their nelv L alltornla

SPENDS VACATION IN BAY DISTRICT

O,.car Xtiller, of the Knox l,umber Co., Sacramento, and XIrs. lfiller recentl)'returned home from a vacation spent in the San Francisco Bav district.

PIONEER PAPER CO. ANNOUNCES CHANGE OF SAN FRANCISCO OFFICE

Tlie Pioneer Palter Cotnpanv lllrllotlnccs that their San Franr:isco ofiice, .tllti.l.t .t'"t fninlctl,r' in t1.re IIe arst Building, has been moverl to 1.519 Shcll 13uilding' 'lheir teleirhone number is SUtter 7571.

September 1, 1930 THE CALIFORNIA LUMBER tr'IERCHANT 41 i,,,': t'i:i..a li
Courtcsy Ssn Francisco Chamber of Commetce.
Grad@rNfarked Ilouglas Fir WEST e0Ay D b[NI\ NO. t COM. L A BR SS} TIID L. Distributing Yards and Wharves Foot of McFarland Ave. Wilmington, Calif. TY. BLINIIT LI]N{BBR COMPANY General Officcr 25O1 So. Alameda Su Phone: HUmbolt 377O Los Angeles, California Arizona Rcprcrentativc R. W. DALTON 209 Luhrr Bldg. Phoeni:r, Ariz-

(The Clearing House)

This Column of "'Wants" and "Don't Wants" is fon The Fellow Who Wants to Buv The Fellow Who Wantd to Sell

Rate: t2.50 per column incA

The Fellow Who Wants to Hire

The Fellow Who Wants to Be Hired FOR SALE

Planing Mill Machinery for sale. All modern, new 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8460,

SMALL LUMBER YARD FOR SALE

Located at tu'o strategic Los Angeles bouler-ards. Ou,ner retiring. Inventorr-$12,m0. This inclucles stocl< and machinerv and $5000 ecluitv in 1ot. Adclress Box C-3-11, care California I-uml;er \Iercliant.

WANT A SMALL LUMBER YARD

Will bul a r:oorl snrall lunrlter 1'ar<1, locatecl orrtsirle of Los Angelcs. -\rldrcss llox C-3-16, Calif,rrnia Lumber \lerchant.

DICK HAMMATT MAKES I2OO-MILE AIR JOURNEY

R. F. Hammatt. secretar\--manager of the California Redrvood Association. San Francisco, recentlv trar-eled ltv air to Portland to atter.rcl the mid--summer meetins of the directors of the National I-umber ]\[anufacturers :\ssociation, and liked tlie trip north so u'ell that he returnecl the same rvay. He trar-elecl br' \Vest Coa,st Air Transport olanes. rvhich make the trip in ari tiours e^.1,,r'*.i - I '- r'.."'"

BILL TAYLOR A LOS ANGELES VISITOR

Bill Tar.lor, Iioxu'orth-fIcCalla Lurrrber Co.. Phocnix. Arizona, has returnecl to Phrrcnix aftcr: sltenrliur his vacation in Los.\r.rseles. \\-hilc in I-os.\nscles. he callc'd on nrany of his lurrlrerrlrcn {riencls.

POSITION WANTED

Does vour r-ard need readjusting to meet present conditions:- Can_r-on tell at the end of tlre clar-if r-ou are making a profit? \\-orrld r-orr cc,rrsirler sales pi,.,rnotion ideas anl changes? Experience<l lr.rnrlterman, r-ard manag'er, salesI-os ^\ngele-. experience ir.r line .-o.,1.. credits-and bookkeeping availablel. Iliglrlr r.ec, ,rrrrnen,lc,l. ^.\dclress Box C3J0, care California Lunrber llerchant.

WANTED

Iiat'r'ltt,,r,tl lrullre r :tIlc:lnalt lrctlrrairrte rl n -\trge lcs anrl r icinit-r'. 'l-n,,lr_r- l.rrrnlrci L'cr. Securitics Illrls., I -os ..\ngelcs. California

WANTS POSITION

ith trade in Los 7J9 Petrolerrm

Lumlierrran u-ith exlrerience in sa.h. doors. nrillrvork an<l lumber \\'ant5 posititrn u'ith I-os.\ngeles 6rm. Can give gc,ocl reierences. --\<lrlress Il,rx C-3-15. care California I-unrber Jlerchant.

FRED BENDER SPENDS

FEW DAYS IN LOS ANGELES

Irred Bencler, Scotia. rnill srrperinrerrrlerrt of The Pacific I-umber Cornpanr'. \\'as a I-ns -.\ngeles r-isitor the latter part of ^'\ugrrst u'here he spent a fcu.rlar-. on business. Hc tr':Ls a calleI at the c,,rrrl,arr_r''s Lr,: .\noglgs office.

OAKLAND LUMBERMAN

BACK FROM NORTHWEST

(' I. (lillre rt, [.-Lrre ka ]lill li l-urrrbcr Co.. Oakland, retLrrne rl recclttl\' front a trilt t,, Seattle ri.here he met his n'if c anrl lt,rv ivhr, ha(l :l)oltr ir ll,,itth in Catracla visiting Ranff, ]-ake- l-ouisc, \-an.-..,u, rr unrl \-icrr,ria.

ABBEY'S REGISTER AND YEAR BOOK

Vestern Logging, Lumber and tWood Using Industry. 1930 Edition Now Ready

Covers all states Ifest of the Rockies, British Columbia, Alaska, Philippines and Hawaii.

fndustries include LoqginS Operations, Saw Mills, SUngle Mills, V/oodworkers, Wood preserving plants, Manufacrurers of Boxes and Box. Shooks, Cross Arms, Sash, Door,s, Frames, Handle-s, Excelsior, Veneer, Cooperage, f"."i**, pilp and' paper, Lumber lTholesaters, Brokers, Buyers, Company General Stores, Company Hotels, Camp Comnrissaries, t"-p M"* o. Bou.dirg Horr", ..d -or.ry Commissio ners.

Abbey's Register is not simply a- dir-ector.y- of leading operations, but lists. both large and small; consequently, it contains approrinately loO7o more names than any similar book published. There are many splendid sellini and buying opportuniries among the small and medium sized operations.

Abbey's Register shows personnel, capacity, equipment, species of wood sawed and all other inlormarlon necessary to enable the seller to select prospects intelligently, and_buyers to place orders and inquiries with an rrrd"rrt..di.g oi trh", the mill ."r'rrrjply.

Abbey's, with its 528.pages and over 10,000 listings, makes an "open :ook" of the vast s/"r,".r Lumber Irdrrt.f."'

Order your copy today.

Sherlock Building

THE INDUSTRIAL SERVICE CO.

Pordand, Oregoo

j THE CALIFORNIA LUIfBER MERCHANT Trc; September I, 1930 T. 42

Your Home

K eep in GOOD REPAIR

f N spite of good workmanship and $ood I material, the'home needs occasional rer pairs. If attended to in time they are inexpensively made and invariably contribute much to the livability and.investment value in the home.

Now is the time to start selling this idea to your customers-no doubt there are hundreds of homes in your community that need just such attention. A reminder often times gets action.

Let us help you to make the community REPAIR-WISE, by sending you a series of advertisements written around the ideal of "Keep Your Home In Good Repair."

SANTA

(d. J. "Gus" Russell)

OE
FE LUMBER
in. Calif ontia
Anizona Genenl Offices: San Franciro, Califomia St. Clair Building 16 California Street :4;7/b,.il
This Traie - Mark appears oily on KiIn Dried Lutnb:r
SANTA
(A. J. "Gus" Russell) Distributors
and
ALOOAL TANSAS
FE LUMBER
and Arizona So. Califomia Offices: Los Angeles, Califomia E6lt Pacific Electric Building Bruce L. Burlingme' Agent -- f***"tt'-'*-*nl- +t a:rr<firt+p r:- "' i: i4 'iln O)/#ro,*" t/l/
Distr'ibutors in Calit'ornia
"Good Shootin'! I'm Digging Up Fine Business For Us All. Mv Boss Says 'Keep Up the \(/orktt' -Little Ilipolito Oompany 21st and Alameda Sts. Phone WEstmore 613l Oakland Office: 4246 Holden St., Oakland, Calif. Good Hip For 33 Years Manufacturers of Wood Screens, Metal Screens, Roller Screens. Also distributors of Creo-Dipt Shingles and Handi-honing Cabinets. Los Angeles, Calif.

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Articles inside

Your Home K eep in GOOD REPAIR

0
page 43

San Francisco Bay District News

4min
pages 41-42

National Association President Urges Greater Sales Efforts

3min
pages 39-40

REDWOOD GENERAL UTILITY BARN UNIT SYSTEM OF CONSTRUCTION

2min
page 36

REDWOODlor Charm andfor

5min
pages 33-35

Trend of Production Prompts Group Selling

3min
pages 32-33

Vancouver Lumber Exports to the llnited States

1min
page 31

The Younger They Got the More They Knew

0
page 30

Manufacturer Tells Progress in Grade and Trade Marking

1min
page 29

Forsyth Hardwood Co.

2min
pages 26-28

The Business Outlook

5min
pages 24-25

(lepture thc Yel 1c)'Dr WiTh PIONEER COI

0
page 22

REYNIER LUMBER CO.

0
page 21

San Diego Hoo Hoo to Hold Concatenation Sept. 9th.

1min
page 21

H. V. Cowan Joins Maule-Heber Co. Will Manufacture and Merchandise Cowan Line of Built-Ins

1min
page 20

The l{ew €ra of Merchandising clcans up

1min
pages 18-19

Weyerhaeuser Launches 4-Square Advertising Campaign

1min
page 17

lVendling- Nathan Co.

1min
page 16

Gratl*.-S'l :r rked It tiDlVlmn

0
page 15

S{-iMME,R CABINS a special merchandising plan to sell this profitable market

0
pages 13-14

OAK FLOORING

1min
pages 12-13

Lumber Production in Philippine Islands Curtailed More Than Fifty Per Cent.

1min
page 10

The MARK to Look For when Buying ROOFING IE IL IRT IE Y ASPHAL'I SHINGLES

0
page 9

VaSabond Editorials

2min
page 8

Vagabond Editorials

3min
pages 6-7

HABBORD Plywood

0
page 5

How Lumber Looks

3min
page 4
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