The California Lumber Merchant - October 1927

AWesternProduct

There are advantages for the Dealer who sells Schumacher Plaster \Wal[ Board. It is a Pacific Coast product. Ten warehouses strategically located speed up shipping.

Orders for special sizes can be delivered for rush jobs. And every dollar's worth vou handle increases business on the Pacific Coast.

Vleyerhaeuse i*Proued cy

J

lumber specialty you'll be proud to ffir your trade, The f.nest cedar siding lou can br!

OW much better to have your customers say, "That was fine siding you delivered"than to have them only hall pleased. Weyerhaeuser improved cedar siding wins praise every time lrom contractors, carpenters and those who know lumber. Even those who buv lumber only rarely cannot miss the extra fine appearance of these neatly trimmed, securely tied bundles.

The extra quality is in the lumber itself, in the workmanship and the u'ay it is put up.

Expert sawing, neat trimming, correct seasoning and careful surlacing result in a product LOOTI usable. This is further guaranteed by rigid grading, rechecking and inspection. To each bundle is attached a colored label bearing the Weyerhaeuser Brand, the grade mark and the trade mark.

A trial order in a mixed car with other popular Snoqualmie items will prove all the above claims. See the Weyerhaeuser man.

Sizes: Bevel Siding, / inch by 4,5,6, 8 and Io inches; Bungalow Sidrng, f inch by 8,10 and L2 inches.

Weyerhaeaser Improaed Cedar Sidiig isanotber feature of tbe lVeyerbaeuser Plus-a buying adtantage that benefits eaery dealerubo uses it, Ask tbe lYeyerbaeuserman.

Antique Finish

... Strrtltott' s Mqnila Bra,nd Philippine Ma,h,ogqny

DISTINCTIVE and beautiful hardwood trim at little more than the cost of soft woods. Ask us for prices and iamples.

OTHER Nosed and Finished Oak Stepping-cut to lengths, frec S'ECIALTIES of defects. Saves 'Wastc-Savcs delays in delivery. FOR

Mc_IntyJe Oak Flooring-Thc kind that brings r€peat orLUMBER ders. (Jniform in color-perfcctly -manufactured_no overDEALERS wood. Oak Sill Stock-Oak Thrcshold.

Plywood for evcry purposc-partitions, built in features.

E. J. Stanton & Son

cALTF.RNTA

The Pioneer HordwoodYord

J. E MARTIN Manrlng Edltc

A.M.THACKABERRY

Chculatlon Man3cr

A. C. MERRYMAN

Advrrtblry Mane3cr

w. H. wooDs, Mrn. Sel FmcLco Ofrlo

W. T. BLACK

Mrr. Pctted Olflcr

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,fubtdttu

undcr thc trwr of Clllfmla

J. C.Dionm, Pru. ud..Trut J. E. Mstln, Vl€-Prc3.i A. C. Mcrrymu, Jr- Scy. Publfuhcd tha lrt erd fStL of .|ch Dcth et in&r9-t CENTRAL,T.BUILDING, LOS ANGELES, CAL, TELEPHONE, VArdlkc asts Ert rrd ar Sccqrd-clut nattrr Scptcnbcr 8, 112,, at rls Pqtofficr rt Lo Angcbr, C.UfctrL, ua&r Act ol Mircb !, f!t9.

How Lumber Looks

Douglas Fin The market haa shown'no new developmenta during the past: two weeks; t[e'market shows no improvement, there ica good volume of buriness moving with prices remaining about the rarle. No. 2 and No. 3 vertical grain flooring continues firrn with no surplus stocl$ on hand. Rotrgh green vertical cleare are also rcarce and the mar{ret firm. Commonr are keeping on an even kecl, the market rhowing very ,little..change. Pricer at tlre mills remain firm, although seyeral rvholeolerr report that they are now o,fiering imore stock to tihe Qtlifornia market.

There are from 12to 14 million feet of uncold lum. ber at San Pedro, wlfch runr heavy to No. 3 Corrmon S4S and Sappy Clean. There ie no eirplue of derir. able itemr at San Pedro cuch ar 2x4,2x6, and 2x12.

Cargo arrivale into Soutfiern California for the montfi of Scpternber will run around lfi)r(X)O,O0O feet. Aa compered with rome of tihe preceiling moirthr, thia wiil'ihow a decreare of 20 io iS millioi feet. There are 32 boate tied up and 4 bonts have been tnruferred to the intercoastal market.

The ned cedar rhingle market fu boeing'better. Perfecte are etro'ng at $3.75 and Star A Starc are celling around fi2.75. The lath mrrket chow3 no imn provement.

Re&/yood, During the part two wceks; the demand har rhown improvement. The mills report that the cut ie moving fairly well Heart common ic in

HARRY WHITE RETURNS FROM HARDWOOD CONVENTION

Harry White, White Brothers, San Frahcisco, has returned from Ohicago where he attended the National Hardwood convention. On his return to California, he stopped off at Los Angeles where he was tendered a'luncheon at the Johathan Club by the Los Angeles hardwood dealers. He was back at his desk on September 27.

LUMBERMAN JOINS BENEDTCTS

Announcement has been made of the marriage of Katherine Jane Mclntyre to George F. Weis on September 17 at Los Angeles. Both are residents of Los Angeles, where they are well known. Mr. Weis is manager of the Geo. F. Weis Lumber Co.

Sel Francirco OGce

?ft Sutr Mlrlna BldS. U2 MskGt Strcct Tclaphru Drrcrpct

very good demand with the lower grades movingl nicely. The demand for uppers is fairty active.

C-alifornia White and Sugar Pine. Commonc are moving well and there is a fair demand for shop and upperc. 'There is a firmer tone to sugar pine Prices with white pine prices about t'ihe same. The report ing milli show that production for 1926 to date was 1,054,8291528 feet ar compared to 8671644,668 feet for the Bame period in 1927, which isa decrease during 1927 of a trife over 187 million feet, or 17.8 per cent.

California ranked third in building totals during the month of August; New York waa first and lllinois sccond. Doring the month of August los Angeler took third place emong the citier of the nation; lor Angeler building permita for Augurt, 1925, totated $10,2211257. For .August, 1926, the total dropped to $8,826,108, but for last Augurt Loc An geler rhowed a total of $11,790,916. Building pcn mits for the montih of September in Los Angeler will run around $10,fi)0,000.

.For the firrt 37 weeks of 19271 88 mills reporting, the West Coast Lumbermentc Association barometer show: Production 3,1351572,199 feet, New Business 3,213,390,142 feet. Shipmentr 3,175,774,736 feet.

For the year 1927, to September 17, the Cdifornia Redwood Association barompter, 14 mille reporting, show: Onders Received, 328,627 M ft"; Shipmentr, 311,949 M ft.; Production, 275,712 M feet.

CALIFORNIA LUMBERMAN A PRIZE WINNER

In the recent Pondosa Pine Question Contest conducted by the Western Pine Manufacturers Association, Herman A. Schindler, Ad.ams Bowers Lumber Co., Anaheim, was one of the winners and was awarded a prize of $100.00. Another Californian, Ernest Irving Freese, a Los Angeles architect was also awarded a prize of $100.00.

BRUCE LEMON PASSES

Bruce Lemon, San Francisco hardwood lumberman, died at San Francisco on August 11. He was well known by the lumber fraternity of the state and for several years followed the wholesale hardwood lumber business with headquarters at Oakland. He is survived by his wife and one son. He was an active member of Hoo.Hoo.

Market Flucfiiations

Our shipments are not controlle{ by daily or weekly prlce fluctuations. The mills whose products we sell are interested in California PERMANENTLY, and expect always to move a certain portion of their cut in this market.

, Our prices consequently market. are consistent with this

We take pride in the steadiness of our volume and the regularity of our sailings.

GAYNOR MASTERS LUMBER CO.

How To Kill Your Association

By Jach Dionne

1. Don't attend the meetings. If you do, come in late.

2. If you do attend a meeting, be sure and find fault with the officers and arrangement committee, and with the way things are done.

3. Never accept a job or work on a committee as it is easier to criticize than to do things.

+. If you are appointed on a committee, get sore and don't attend the committee meetings.

5. If asked by the Chairman to give your opinion about some important matter, be sure and state that you have nothing to say. After the session is over tell everyone just what you think about the entire subject.

6. Never do anything more than is absolutely necessary, and when other fellows roll up their sleeves and willingly and unselfishly use their time and ability to help matters along, be sure and raise a howl that the organization is run by a clique.

7. Hold back your dues just as long as possible, and only pay when you absolutely have to.

8. Never bother about getting in new members. Let George do it.

Are you ready for that rush order?

WE r""! Our four saw- offer you a complete chain of mills on tidewater are cutting just such orders now. senrice from forestto youryard.

Our own feet of 75 ships Fine lumgsl-quick delivis b"irg"g these orders into California and world ports every d^y.

eries. Let our nearest sales oG fice or sales representative quote you on straight or mixed cars. Besides cargo facilities, we have Twenty-five years of expanslon have developed Mdor- a departrnent specializing on mick facilities until they now rail business.

Glras.

R. Mccorntclc Lunber Go.

Dougtae Flr . Gedar . Spruce . Henlock'

Sceae at big McCotmick lumbet dock and distribstion yards at Wilmington, Los Angeles harbor M;U;orLt of feet arrite here on M&ormkh rcssek fot di* Eibution thtoughout Soathetn Califonk aad the Sotthyest.

Annual Lumber Frolic at Del Mar Proved Great Success for Southwest Lumber Folks

It was a big success, the out-door lumber frolic that was staged at belutiful Del Mar by the lumber people of Southwest California on Saturday, Sept. 17th, and was much to the credit of the committeemen. It was for the lumbermen and their ladies, and nearly one hundred and fifty people turned out,

The doings started at 2 o'clock in the afternoon. There were beach sports below the hotel, and Harry McGahey' who had charge of that department, pulled lots of stunts that made fun for young and old alike. This affair lasted through the afternoon.

At the same time a golf tournament was sfaged at the Del Mar golf course under the direction of Frank Parks.

Dinner was served at 7 o'clock in the Del Mar Hotel dining room, after which the crowd gathered in the lobby, where there was a splendid orchestra to assist the program, and the program of the evening was splendidly staged.

H. G. Larrick, of Solano Beach, who was the general factotem of the entire show, introduced Jack Dionne, PubIisher of The California Lumber Merchant, who acted as Master of Ceremonies of the evening.

First the golf trophies were awarded, and the winnerg were:

Low Gross: Jack Dionne, winner, score 80,

High Gross: C. T. Pollar, 153. (A book on "How to Play Golf," was the trophy for this number.)

Earl McCormick won the San Diego Hoo-Hoo Cup in the regular handicap tournament

John Cooley won first prize in the Blind Bogey.

Willie Low won second prize in the Blind Bdgey.

Ed Cullinan won the trophy for being the best dressed and best equipped golfer.

Miss Louise, of the San Diego Lumber Company, gave a beautiful costume solo dance.

Tom Hurley, Supervisor for the Del Mar district, told his Alexander SimpSon stories.

George Beach, of Cardiff, sang some rollicking songs in a nne way.

Arthur Terry, now manager of the Terry Hotel at Cardiff, but formerly a cowboy humorist on Broadway, did a Will Rogers stunt that was very clever, swinging a rope, and doing wise cracks at the audience, and at things generally.

A very delightful part of the evening's entertainment was a serious few minutes, when Mr. Ernest Bullen, speak- ing for the lumbermen of the San Diego district, made a very eloquent little speech of appreciation and presentation addressed to Herb Sullivan. for the fine work that Mr. Sullivan has done in bringing order out of chaos in the lumber business of that district, the gift being a fine moving picture camera donated by the lumbermen of that territory. Mr. Sullivan made a very 'earnest and interesting speech of agceptance talking of improved conditions in that territory.

The program then turned into dancing, which continued with much fun and hilarity until midnight, when the crowd broke up after a very happy day.

IV. M. BEEBE

Southern-HARDIVOODS-,'Southern Oak Ftooring and Mapte Ftoonbg

1109 Fint National Brnk Bdldins

Telephone Douglar 9117

LT]MBER DE,ALE,RS

There is a world of difference in FIR PANELS

We are exclusive dirtributorc in Southern California for PLYLOCK FIR PANELS

Plylock must not be confused with ordinary fir plywood, it is made under rigid standar& of quality. Our carstomers arc diecovering that Plyloclc is the fineat product of its kind which can be produced.

Phone us for one of our handy panel footage tables.

Everything in Hardwooda.

Sash, Doors and Frarnes, standard

or

special,

and material (California Pines) of the very highest quality are turned out by our system that comb,ines quantity production with craftsman-built workmanship.

with workmanship

Doors include our laminated, water-proof, warp-proof construction with panels and veneered faces of California Pine. Handso*e, attractive and dependable.

Builders like these goods. Dealers find them highly salable.

"l had a cook once," said Paul Bunyan, "who was one of the firet men to think of quantity production. He made up a month's supply of pancakes at one time. They got so tough we used them to half-gole our bootg and for hinges on the doors. He was sent down the tote'road, for I demand quality as well as quantity."

MIXED CZRS FROM RED RMR_of er unique ado_antages._ Wid_e range, of stocks, rates and shipment seroice. Do you get our"Weehly Stock Letter?"

"Producers of White Pine lor Over HaIf a Cenlury"

Scsh for a Church in Ohio, in RED RIVER Factory, Westvooil

Lumber Merchant Answers L. A. Times Attack on Redwood Cutters

In their issue of September sitr ltre Los Angeles Times printed under the name of their editorial writer. Harrv Carr, an attack on the Redwood manufacturers tfiat wai bitter, ungenerous, unfair, untrue, and unworthy of so g'reat a. paper._ Its character was such that we prefer not to reprint it, believing that such utterances weie written and .printed without ,due consideration, and, by failing to reprint it we are trying to be more generous fo Mr. Carr and the Times, than they were to thi subjects of the editorial.

The California Lumber Merchant publisher immediately addressed to Mr. Carr a letter, copy oi which is found hereafter, statinC tle facts, and suggisting he give the Redwood people a fair deal in a later editoiial.

We imm-ediately had a reply from Mr. Carr, which read as follows ;

same forceful manner in which you so recently "skinned" him.

I apologize in advance for the length of the letter, but necessity forbids terseness in this matter.

f want to give you the other side of the case of the men -who cut down Redwood trees for commercial purposes. Yours was the opinion of the sentimentalist. I do not use that word critically or sarcastically, forI apply it to myself as well, and likewise to most of the men I know who cut down commercial trees.

.

"My Dear Mr. Dionne: you have written me a most interesting- and courteous letter--one that g1"", *. -i"n food for thought and comment. There ari two sides to most questions-even, so it seems_to cutting down the Redwoods. Sincerely, Harry Carr.,,

But so far as we have been able to discover neither Mr. Carr nor the Times-have had anything furthei il';;t;; the subject-not a fair word ioi peoile m"tignea. 'tt " great trouble with over-caustic remaiks it th"at it is so hard to take them back. yet we had believed that Mr. Carr would, after reading 1!re facts,

enough- to -write the othei side of the problem, or at leas? print- the facts as we arrayed them. 'We "r. ,""f, Ji._ appointed that he has not dorre so.

Our letter follows:

' Los Angeles, Cal., Sept. 6, 1927. Mr. Harry Carr, The Los Angeles Times, Los AngeleslCal.

Dear Mr. Carr:

For many _years I have continuously read and contin_ ,l1lry. enJoyed .your editorial remarks and opinions, and nave ln the main found them fair, as well as clever.

I have formed the-opinion without knowing you person_ ally,,that the man who writes that column is"fa'ir #d ;t;" minded and would welcome any facts that would help put the other fellow in a truer arr'd bette, tietrt.

Holding that opinion, I am writing tf,is letter asking only one tavor-that _you give it a fair reading and, if ii li.{ .1I the practical matiers I will try to prlsent put a better- light on the subject of one of your relent sc"ihirr'e editorials, you give him the benefit oi that opi"io; il il:

I never looked up into the branches of a great tree without a sense of awe. I never saw one fall without a feeling of regret. I believe most men feel the same'way. That emotion doesn't even confine itself to the higher order of mankind. I knew a mill man over in the South, where I came from, who offered a negro a job sawing down trees, which was declined. And when the mill min asked him why he wouldn't cut trees if he needed a job, the colored brother replied: "Captain, Ah nevah did he'p build up no trees, an' I ain't nevah gwine to he'p tear none down." I know that feeling, and you do.

And yet, I believe I can convince you or any other reasonable man that the bulk of the commercial forests must go to the axe, and what I have to say is not entirely commercial and business talk.It likewise is sentimental, but sentiment of a practical kind.

You object to the cutting down of these Redwoods that stood when the Galilean Prophet was preaching on the Hills of Galilee. All right, let us suppose that such an opinion became the law of the land, and it was made a crime to cut a Redwood. Have you stopped to consider what it would mean to the timbered districts of California? Let's consider it.

Today every Redwood tree is taxed. Upon what? Its commercial value. Not on its value as a tree, but its value as lumber and wood products. Forbid the cutting of that tree, destroy automatically its commercial value lnd taxation upon that tree immediately ceases. You can't tax or levy upon a th_ing made valueless by law. Beauty and sentiment are NOT taxable.

Then what becomes of those counties whose sole taxable properties are timber and timber lands? What becomes of the men, women and children who make their homes, and win their livelihood, and maintain their schools, and live and move and have their being in those counties? Isn't there some sentiment about thiir opportunity for living?

For when you stop the cutting of those treix what ha-p-

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pens_to those counties and districts? Simple enough. Total p,aralysis of all human activity! That's all! Tlie campt shut down and their payroll ceases. The mills close and t!'e employment of their men terminates. They must go elsewhere for their employment. They can't -even tuin to agriculture, for you can't raise crops in a forest. The taxes that come from the timber and timbered lands are no more. The tax supported schools must close. The ta:r supported county institutions of all sorts, finding themselves without income, cease to function and then to exist. The taxes that the mills pay are also gone. Income ceases. And when it does, civilization ceases.

Forbid the cutting of the trees and the great Redwood forests would remain beautiful. Tourists would proclaim at their wonders. But what has become of the district where the whole asset from a commercial, industrial and tax-getting viewpoint has begn destroyed?

Think it over and see if you can make a single suggestion that would prevent the total destruction of those districts of the state. No men would live there but trappers and campers. Civilization would be impossible.

It is true that these Redwoods stood when Jesus preached on the hills of Galilee. And what did He preach? The gospel of Service, was it not? And what service have these trees rendered throughout the centuries? What service can they render if left untouched?

But they give their lives to the Service of Man when they are used commercially. Their commercial value makes them taxable before they are cut, and furnishes the funds for supporting civilization in their territories. Men, women and children live and prosper because these trees are GOING TO BE CUT. Then, the mills and camps furnish essential employment to thousands of men, and to their families. The taxes and the payrolls that come only from these trees COMMERCIALLY are the life

blood of trhese timbered areas, and support everything from school to Government.

Go farther. When the timbet' is cut into commercial things, it goes out into the world fulfilling the Gospel of Service and performing a continual service for mankind. For hundreds of years to come it forms a shelter for man and his possessions-a service no tree can render.

And again it is taxed in the form of buildings, and again because of its commercial value it is supporting the home, the school, the Government, and the necessities of civiliza- tion. And it continues to do this as long as those buildings shall stand-long after we of today have gone tp sleep.

Redwood is a rot-resisting wood. We have little such left in this country. It is needed because of particular commercial virtues that are found in no other wood.

Which, do you think, comes nearest to fulfilling ttrc Gospel of Servic+the Redwood tree valued commercially or the Redwood tree without commercial value, standing untouched and protected by law?

Let's resume this thing. Take a Redwood county, forbid the cutting of the trees on whatever basis you please and you have:

No taxes from trees.

No taxes from the land under the trees.

No payroll or income.

No freight to support railroad service into the district.

Just scenery.

Take a Redwood county with the trees commercially valuable and you have:

Tree taxation.

Ground taxation.

Mill taxation.

Lumber taxation.

Jmployment and living for thousands of peoprc.

(Continued on Page 16) FllllltAY

TIMBER Gll.

and l(0r[il BUG[11

TUMBER & IIEU.

coilPAlrY

Head Office and Mills at Kolambugan and Manila, Philippine Islandr

Saler Office: 910 Central Bldg., Loe Angeles

W. G. SCRIM, U. S. Representative

PRODUCERS OF K. L. D. BRAND

MAHOGA]IV

One of the World's Best Beautiful Woods.

and Most

Philippine Mahogany has come into public favormore rapidly thanany other wod in American history. It is grown and manufactured under the American flag, and by reason of its marvelous wo'rth and adaptability, for various useE, it continues to grow in public popularity.

SPLENDID STOCK_THIS

For, as in the famous upper grades, the soft texture, workability and ease in nailing without splitting .arg physical qualities which lathers and carpenters like and look ?"i. C[ Here are types of strictly utilitarian glqde.s which work 'to advantage-under every condition. Thickness of boards in this clasi runs one inch, inch and a quarter, inch and a half, and two inches. Lath come in No. I and No. 2, size 3/a' by lt/2'-48'. These are precisely sawn and uniformly -graded; ^re extremely light in weight, e?sy to handle and do not discolor the plaster nor buckle after installation. Q Pickering California White and Sugar Pine embraces every shndard grade and size in volume sufficient to guarantee you dependable service for years to come. Muywe quote?

,Cowan Builds Big Built-fn Business

Several years ago H.V. Cowan opened a millwork plant in Los Angeles and began specializing in doors for china closets, which they call "CC" doors. He "cleaned up" on these doors for several yeais, and still manufactures them in large volume.

Now Mr. Cowan is following another trail, and one that looks decidedly practical and interesting. Through handling a line of "built-in" stuff for a time he became convinced that the surface of the possibilities in making and marketing built-ins for buildings had not even -been scratched, and that the possibilities would be great for a complete, economical, practical, and adaptabli line, ap- plicable to all sorts of conditions in all sorts of buildings.^

So he started cautiously making kitchen built-ins, and so splendid have been the results so far that he has already arranged to take a full plunge into the sea of built-iir making and merchandising, and within the next sixtv days will be out with what he believes to be the greateit line of its kind ever made, on the Pacific Coast aI least.

He found that this new line of business, which is already taxing his present plant and organization to capacity, req.uired many changes in his plant, so he is busy no# en- tirely revamping and re-arranging his plant for ihe special business of building his line oI Uuitt-ini. For his "ngir,.., in this work he has secured the services of one Jt ittea i1 t\at particular liner_IVIr. O. V. Pratt, formerly head of the firm of Pratt & 'Warfrer, and a very able arid ,kiltfrl man at the production of such equipmlnt. Mr. pratt is manager of the Cowan plant and-is-re-lining it through- out, installing much new equipment, and a-rranging ihe tactory tor ellicient making and handling of the matirials

they will use, and the products they will turn out. When the plant work has been completed it is likely that Mr. Pratt will also assist in the marketing end of the business.

At the present time they have standardized and are manufacturing and prepared to manufacture, kitchen sink cabinets in 22 sizes and varieties, so that they can fit any size or condition of kitchen. All the oroducls at" .o "i- ranged that while they are standardized the units can be combined to fit any conditions.

They make kitchen cabinets in 12 sizes and kinds.

They make cooling cabinets for all uses.

Buttress cabinets in several sizes are one of their specialties.

Their medicine cabinets for bath rooms are made in l9 sizes and desigrrs

They make ironing boards in three sizes, all adjustable.

They make folding-in breakfast tables, and breakfast tables and ironing boards combined.

They also make to order at present, and plan as soon as they have the necessary experience to go on to standardize like their other products three other items, dressing room cabinets, broom closets, and linen closets.

Mr. Cowan believes that his present line of standardized built-ins are the most complete, practical, and adaptable line on the market, and when they have added the-three lines mentioned they will be prepaied to offer standardized built-ins surpassing "ry pr"liour efiort.

Mr. Cowan is enthusiastic over his line and its pros- pects, and is very ambitious to have the lumber dealer generally take an interest in built-ins for his own sake and

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Satisfied Customers and Net Profits

Two outstanding factors are necessary for the successful conduct of the retail lumber business-sati.sfied custotners and net profits.

To secure these, the retail lumber dealer should make it a point to actively push and sell those items that the public want-among them quality hardwood flooring.

Johnson Flardwood Flooring is satisfactorily meeting the public demand, not only nmong builders of new hdmes, but among those who are seeking to modernize old homes.

Our convenient location, prompt delivery facilities and ample stocks are always available to you to help you secure more satisfied customers and great€f, net profits that Johnson Flardwood Flooring will create wit{r every sale.

Redwood Sales

rftHE general characteristics of Redwood, its r adaptability for all kinds of construction and finishing purposes, provides an unusual sales appeal for the retail lumber dealer. This is an advantage for you-tell your customers about the "'Wood that Lasts."

Our large capacity sawmill located at Samoa manufactures lumber from some of the finest Redwood timber in California. Stocks in all grades and dimensions always on hand at our wholesale distributing centre, Los Angeles Harbor, and our Los Angeles retail yard.

BILL HART GOES TO SAN FRANCISCO

Bill Hart, Hart-Wood Lumber Co., Los Angeles, will leave on October 1, for San Francisco where he will be connected with the company's San Francisco office. For the past seven months, he has been connected with the company's Los Angeles office and calling on the trade in the Southern California territorv.

(Continued from Page 12)

Sustenance of schools and Government.

Freight to support the railroads.

Taxes on the railroads that haul the freight.

And out in the world thousands of carpenters make their living building Redwood buildings. Tens of thousands of people house themselves and their possessions in these buildings. And the taxing goes on forever.

Did you kngw, Mr. Carr, that for every Redwood tree cut in California, thirty young Redwoods are planted, protected, nurtured and prepared for future forests?

Did you know that the forests of California have already produced for the people of this state more than twice as much wealth as the gold mines of California have produced, and that only a small portion of the California forests have been cut?

Did you know that trees are a crop, just as is corn, or oats? That trees grow, mature, and then begin deterior- ating and losing in the quality and value of their wood? Did yo-u know that the Pacific Coast has already lost untold millions of dollars because some of the tree crops are alr_e_ady far past their prime, and the wood is drying?

Have you any idea what would happen to California if

DON DOUD A SOUTHERN CALIFORNIA VISITOR

Don Doud, sales manager of the Defiance Lumber Co., Tacoma, was a Los Angeles visitor the latter part of September where he conferred with Clint Laughlin, their Southern California representative. Accompanied by Mr. Laughlin, they spent some time calling on the Southern California trade.

the cutting of trees were to be prohibited, and the third largest industry in the state were eliminated?

Now, Mr. Carr, f haven't even touched on the subject of property rights, or several other sides to this guestion. But I have discussed the very life of the subject as I see it.

You said some hard things about those who cut Redwood. After reading these facts, isn't there something that in justice should be said on their side?

A year ago, in another state, I answered such an editorial as yours, with such a letter as this. The editor printed the letter, and editorially admitted that he had discovered for the first time what terrific destruction the forbidding of tree cutting would mean to great timbered districts. -

As one veteran editor to another, I have discovered that while our profession does not always rival Cato for practicability, nor Solomon for wisdom, that the average editor seeks to be a follower of Aristides the Just. And justice is all the Redwood people in California ask in the contemplation of their problem.

JCD/7.

Sincerely yours,

J. C. Dionne EDITOR and PUBLISHER.

Maple Flools_ l in Color!

Opening a new big selling opportuniry for retail lumbermen throughout America

Now retail lumbermen m ay go after flooring business with renewed vigor-free from the worry of heavy competition from substitutes. Never before has there been an oppoffunity like this.

The public will soon be learningof a grett newvogue in flooring-Maple floors in color!

By a process recently discovered, Maple fl ooringhitheno available only in its natural golden hue-is made to take a permanent, even stain of any tone you choose.

From light, cool green to deep, mellow brown, from delicate sky blue to rich, rare ebony!

And with this transparent staining, the delightful natural paftern of the wood becomes more visible

The Maple Flooring Manufacturets Association is sparing no effort to advertise this new flooring story to the millions who will be interested in it. Some of the magazines which will be used are shown in this advenisement.

Thinkwhat all this meanstoyou!

The modern craving for coloris no longer an obstacle to hardwood flooring sales. You know the natural superiotities of MFMA Nonhern Hard Maple Flooring. You know that you can now sell this flooring on its beautiful color possibilities as well as its durability.

Plan now to cash in.Ifrite for complete information.

MAPLE FLOORING MANUFACTURERS ASSN.

tzaa McCormick Bldg. Cbhago

Solving the Southern California Problem

by Merger

Wherever and whenever lumbermen gather together of late, the problem of solving the overdone lumber and millwork situation in Southern California in general, and in the.Los {ngeles district in particular, comes up for discission. This would naturally be. Equipped and mentally keyed up to a greater volume of business than is now manifesting itself, the industry has been strongly overcompetitive in its readjustment program.

. There is one group of men in tos Angeles territory who believe they have found a sane and wise way tro solve their particular part of this problem, and their effort in this direction stimulates interest, and demands attention. They are the men lvho recently grouped themselves and their possessions together under a newly created parent organ- ization, The American Manufacturing & Sales Corporaiion.

Their effort at amalgamation is soirewhat clifierent from various other efforts that have been made on the pacific Coast, but v-ery closely. in line with amalgamatecl and coordinated efforts that have been made in ither territories. and in other lines of business. The proponents of the plan believe that they have followed the b^est thought, basecl on the best experience, of the progressive buiiness elements of the country, such as Generat Motors and others, and their several months' initial "*p.ii.rr." has already convinced them that the_ plan is not only practical ani feqlible, but even better thin they had anticipated.

These units have not been desiroyed, nor'their identity cha-nged. Each continues as it w;s, it. n.*" and gen_ erally speaking, its organization intact. but it is now wirk_ ing coordinately with these other units, making the efiort

of each unit stronger, broader, and better fitted for service. The salesmen for each unit norv have an immensely broadened line of goods to offer, ancl a broadened line of service to talk about. Each salesman now sells, not only the goods for his particular unit, but the goods and service of each other unit in the group. This is working well. They have cut dorvn overhead and eliminated duplication by this coordinated work. Each of the executives is finding his place in the groove he is best fitted for. There are no personalities and no personal aggrandizement in the scheme. The whole plan is to eliminate individuals both in person and in the equipment, and make each a working cog in the group.

Their plan is to spread out, and include other useful units in their group. The more the better so long as they are in good financial condition, and headed by useful men. They have one lumber yard in their first group. They plan to add others. Also in other lines they hope to increase their unit membership, each addition increasing the usefulness of every other unit, and its service-giving and cost-reducing ability.

The California Lumber Merchant believes their olan is both intelligent and practical, and not unlike the thought behind General I\{otors, where a grouping of scattered executives and organizations were drawn together into a coordinated effort that has set cooperation in businer;s on a high pedestal in the eyes of the business world.

Such activities are constructive, and should help solve the problem of the lumber and mill industry in this territory.

aod

While we have been charging the old "mousetraptt saying against Ralph Valdo Emerson all these yearsr now comes evidence to prove that the Reverend John Paxton was the man really to blame; and another equally conclusive lot of testimony indicates that Elbert Hubbard was responsible.

It is a pity that an author cannot definitely establish ownership of a production. For ourselves, our product is known immediately wherever it is seen. There is a little diamond shaped mark, enclosing the letters HDE, on the end of every stick, certifying that HDE is responsible, in every way, for the utility of that piece of lumber.

Hardwoods run to pattern Hardwoods dried to any moisture content. Cypress worked to dimension sizes. Soft short leaf pine.

Hillver Deutsch Edwards, lnc.

Oakdale Hardwoods-Pine

BRANCHES:

CHICAGO-223 Railway Exchange Bldg.

DETROIT-7-252 General Motora Bldg.

GREAT Britain-Sufrolk Houre.

Laurence Pountney Hill, London, E. C. ,l

[.ouisiana

MEXICO-Box 2353, Mexico City, D. F.

No. 5 Rue Gratrn Parir, France

Little River Redwood Company to Hold Opening at Their New Madera Yard

The new plant of the Little River Redwood Co. at Madera, which has just been completed, will'have an opening on or about October first.

This yard will be one of the most modern and most attractive retail lumber yards in the state. It is located on the main highway which runs through Madera, three blocks north of the main street, Yosemite Ave., and has a frontage of 380 feet and is 151 feet in depth. .A private spur tract, 380 feet long, runs into the yard.

The entire plant is built of Redwood. The accompany- ing photographs give an excellent idea of this attractive yard. The office is built of redwood log siding. The interior of the office contains a large spacious general office, private offices, reception room and a large display room showing complete building plans furnished by the Lumbermen's Service Association and built-in-fixtures. The of-

fice is equipped with a beautiful floor made of redwood blocks.

The dry shed is 90 feet wide and 80 feet long and will hold three quarters of a million feet of lumber. The plant has a total storage capacity of two million feet. It is surrounded with a beautiful redwood trellis fence. Thev are stocking the yard with redwood and Douglas fir from'their own mills located at Crannell and Fairhaven, and will also carry a complete line of sash, doors, built-in-fixtures, wall board, roofing and other building materials.

Mr. Jim Chase, the popular and well known lumberman, is the manager of the yard and supervised the building of the plant, having incorporated many of his new ideai in both the office and yard. He is a merchandising enthusiast 1nd has been long interested and actively engaged in selling building materials and building service.

(Continued on Page 22)

View of portion of The Little Riuer Redwooil Co. vard. Plant is enclosed zsith attractiae redzaood trellis fence.

A Safe Grrarantee for Ev"rybody Concerrred

tll-\X/O trpes of ElReybuih-up asphak roofs arepositively Jl- guaranteed by th" los AngelesPaper Manufacturing Crmpany-one for ro years and the other for zo ybars.

Behind that guarantee sand the good fafth and large resorrces of one of the oldest marrufacnrrers in the roofrng indusuy on the Pacific Coast. It gives rcoftprotection to every architect who specifies an El Rey Guaranteed Roof conffactor who insalls one, every dealeq who supplies the material-and every owner whose building is covered with an El ReyGuaranteed Roof,

The Los Angeles Paper Manufacnrring Co. ii protected in the guarantee by th" qualiry of El Rey Roofug, and its own skill and thoroughness in superviritg the insallation. Hence the satement -a safe guarantee for uuyhdy concerned.

Wfth the full El Rey line in stock you c:rn meet any demand for any Vpe of asphalt roofing-smooth sur6ce, slate or slate shingles. \il7rite for samples and terms.

I/ eterad H oslital, Natiorcl S oldiers' H o me, S outt elle, Calif ornio

Onen Roofng Co., Roofng Connactor

L A. Building and Conaaaing Co,, General Conftactor

B. W. BOOKSTAVER RETURNS FROM NORTHWEST TRIP

Il. W. Bookstaver, Bookstaver-Burns Lumber Co., Los Angeles, is back at his desk again after completing a business trip in Oregon, Washington and British Columbia. He was also a visitor at the operations of the Eclipse Mill Co. at Everett, Washington, r,vhich company they represent exclusively in the California territory.

Little River Redwood Co. Yard

(Continued from Page 20)

w. J. coNRAD VTSTTS LOS ANGELES

W. J. Conrad, W. J. Conrad Lumber Co. Marshfield, Oregon, was a recent Los Angeles visitor where he spent several days conferring with A. J. Sommerville and W. P. Frambes of the Spruce & Cedar Sales Co. Mr. Conrad spent a few days with Mr. Sommerville calling on the Southern California trade.

Viezu of office made of red.wood. log siding.

Buih so tbey Can't

ISLAB DOORS to your customers and knowyou're selling doors thatwill make good.

These doors are built for long and hard usage. Cores are of high grade soft wood blocks put together with regular stile and rail construction. Waterproof casein Alue applied under hydraulic pressure renderslhe core permanently moisture-proof. It cannot w&rp, shrink or swell.

Cost Less Tban Natiae Hardanod Doors

Th"y are prlced,right.They are less expensive than native hardwood doors and cost about the same as domestic softwood doors. Keep them in stock. They will bring in new customeri and help keep the old ones satisfied.

A. R. AND H. W. JACKSON OF PORTLAND VISIT LOS ANGELES

A. R. Jackson and his brother, H. W. Jackson,'of Portland, Oregon, both identified with the millwork business in that territory, are visitors in Los Angeles at the present time, enjoying their first California vacation. A. R. Jackson is connected with the Nicolai Neppach Company, of Portland, and H. W. Jackson is with the Oregon Planing Mills Company, of Portland.

KENNETH HUDSON, PRESIDENT OF SOUTHWESTERN ASSOCIATION, VISITS LOS ANGELES

Kennett }fudson, of Ardmore, Oklahoma, head of the Hudson-Houston Iumber Company, a line yard concern, and a famous lumber merchant of his home state, is visiting Los Angeles, accompanied by Mrs. Hudson. Mr. Hudson is president of the Southwestern Lumbermen's Association, one of the great retail lumber organizations of the country, and has been touring the coast in a motor car for the past several weeks.

ARCHER BLOWER & PIPE CO. MAKING NEW INSTALLATIONS

The Archer Blower & Pipe Co. are installing a blower and incinerator at the plant of the Mclaren School Seating Co., Los Angeles. They recently completed the installation of two incinerators and a blower system for the Pacific Fruit Express at Roseville, California. Mr. J. G. Archer was at Roseville during the installation of the Pacific Fruit Express job and he is norq in Los Angeles where he is supervising the work at the Mclaren plant.

HAMMOND LUMBER CO HOLD ANNUAL PICNIC

The Hammond Lumber Co. of Los Angeles held their Fifth Annual Picnic recently at Rose Hill Park, Pasadena. There were nearly 500 in attendance, including the employees and offiials of their Los Angeles plant and their other yards close to the Los Angeles district. Outdoor sports and dancing were the features of the entertainment progfam.

A. J. HAGGERTY TO BE CONNECTED WITH HAGGERTY LUMBER CO.

A. J. Haggerty, for nea.rly five years connected with the inside sales and industrial departments at the Hammond Lumber Co. yard at Los Angeles, is leaving to become associated with his father, J. W. Haggerty, the owner and manager of the Haggerty Lumber Co. The Haggerty Lumber Co. is located at 5923 South Central, Los Angeles.

' (Continued from Page 14) that of his business, and for the sake of his trade who would be splendidly served by these factory-built, perfectly made, and superior built-ins.

He has a full line of his products on display at his plant at 1958 East 64th Street, Los Angele5, and will also have a permanent exhibit in the new Architects Building on Fifth and Figueroa Streets, Los Angeles, where he will have a booth, and a man always on the job to explain the usefullness of these products. There will be two floors of this new building devoted entirely to building displays.

Mr. Cowan is a natural born merchandiser, and it looks as though he had started in a business now that will give full sway to his talents along that line.

or factory.

Ask vour contractors and builders about installitions they have built. Remind them of this big opportunity to win a part of $1800 in cash. Increase your own sales by creating more lnterest among your trade.

We inviu lou to wrhe today for foldcrs and ,r e Lnwu wrne Jot loluts trcc salcs hclps showing uhat this ncw U Contcst can d.o to increase all ^rout rnatcrial i

Ircc tatct hcl?t sholotftg uhatthTs ncw u?ton ,natcrial buti- uontctt can clo to I,ncre&se \ounn^t€tN^l I ncss. Add.rcss, The Ilpson Cornpany, 4 tI. ncst. Add.r€ts, .I he U pton L;ompanyr l U Ptofl Point, Lockport, N. Y.

vaL ywT IPLYWOOD :onsider these fscts

Arnple Stock:

Whether your order be large or small, or in mixed selections, you are assured of a full and complete delivery.

Standqrdization:

The very choice woods are made available, and panel stock is more easily sold today due to economies, and low cost brought about by standardization.

Uniforrn Quality:

This is most important, for upon the quality of finish and material-the skill in matching grains-the quality of gluing--depends the lasting attractiveness, and your future sales,

Pnvrl

quick Deliaery:

A complete and varied stock insures quick deliveries, and reduces your overhead by making these choice woods available o4 twenty-four hours notice.

Philiopine-

AIso a Complete Lhc, of Pressed Wooil Mouldings

We Tel[ 'Em. . . You Sell tEm!

That's the idea behind the tremen& ous advertising campaign that Pio, neer is launching to open the Fatl Re,roofing season for its dealers.

Beautifully colored bill,boards, reach, ing practicafly all of California's population, are building business for Pioneer dealers at the rate of more than 51r75OrO0O selling impressions each month . . . 100,000 folders and letters, just mailed, add their weight to the message that is making home owners think and talk Pioneer and buy from Pioneer Dealers!

You can turn this help into profit'. .. Get behind our efforts. Keep your stocks complete and use t he litera, ture we have for you! Then you'll get your share of the business!

What Pioneer Gives the Dealer

1,A complete line of all the popular types and sizes of the best shingles on the market.'... the most comPlete choice of absolutely nonfading colors available!

2,Instant delivery service from the immense stocks always on hand.

3,The full cooperation of our En, gineering Department on estimates, diagnoses of your customers' Prob' lems and selling help.

4.The establishment of hundreds of Authorized Pioneer Application Agents to help you get more sales.... and to insure perfect application for your customers.

5,The benefit and backing of 40years experience in manufacturing and selling in the West.

Low and Larson Step LIp

Two gentlemcn of Southern California who are wcll Lnowrr to the retail lumber tradc and cnjoy many friendshipc in that end of the lumber business, have just becn givcn conspicuous and well dcservcd promotions in the executive departments of the grcat California corporation which thcy both scrve.

_ Carroll A. Low, and T. R. ("Tom") Larson" of the Monolith Portland Cement Cornpany, are those fortunate and successf,ul men.

Mr. Low has bccn made Vice Preeident and General Manager. He advanced from thc office of Sales Manager.

Mr. Larson succeeded Mr. Low as Sales Manager. EIe advanced from the office of Aseistant Sales Manager- and Traffic Ma,nager.

Mr. Wilmar Evans, who has been right hand bower to president Coy Burnett of Monolitfu has seveied his active connection with the corrrpany because of ill health, and is going to begin at once a long and well earned vacation. He-has Uedr Vicc pre-sident and Crencral Manager. Mr. Enans has bccrt an exocutive in cement concerns tlgougf his entire.business life, and cnjoJrs a national repu- tation in that line of business. Every men$er of the Monofith stafi-regrets th9 _nocgssitl l_9r his lcaving, his splcndid quatitiiJ as i gentleman and his high ability as an exCcutive having eindcared him to tne orgaruzatron.

Mr. Low, _the_new Vice Preeidcnt and Gencrd- Managcr, hae bcen in the cemcnt businese all of his business life. For many y-ears beforc -Mr. Burnett glsanl?gd Monolith.Mr. Lov was located in the Pacifrc Northwest, travinj ti*rience witS severil differcnt concerns, When Monolith wae organized' he wae onc of the first cxecutivcs secured 6y Mr. t'rictt, a'd he took the pogilon of Sales Managcr -over 6evcn ycar-a ago'-and has held it rmtil this time. Mr. Low posiesses in abunaanie ttrose charlcteristics that lead naturally into -person-al popdarity, and he is generally recognized as one-of the finc 6gures in ttt" C.lifortti,a cement industrS a smiling, genial, forceful executive.

Tom Larson is a natural friend maker, pd,h9 las the_1n galore. He has been in the cemcnt business cver since he sta^rted making.a living getting his first experience gSal.t Lake City with the Utah Portland Cement Compa.ny, "."y ficitinlh" d;y. lefoqc tlrele was a_single cemgnt plant in California. He camc to San Francisco as his first California "iitrrre, joining thc pacihc !_ctland Cemcnt Coanpany glqt that concern p14lt tfe first-plant 1n Ngrthcrn Cdifornia,- and h9 rcrnaincd tticiJ rurftf fre Fd;; Monolith Fcve_n-y€afsjrgo.. He knows_the-retail lumbgt trade particularly well,-having mixed with them in thc R;ky fWountaln country,-the_I9lan$_ Empire^, and in-€alifornia, and has a large lumbcr acquaintancd. He krows the game ttioto"LTty,-""8-iriii mako a finc Sales Manager for Monolith

When You S"y

WE HAVE BEEN SATISFYING THE SASH AND DOOR AND LUMBER DEALERS OF SOUTHERN CALIFORNIA SINCE I9I2 WITH HIGH GRADE SASH AND DOOR PRODUCTS

Carroll A. Loza

T. R. Larson

Portland, Oregon

Car and Cargo Shipments

offitfd.i1s;"??#"il*

Ships-S.

Sales officer: tljtilH

Lumbermen Hold Golf Tournament

There was a large turnout of Southern California and visiting lumbermen for the golf tournament held at the Brentwood Country Club, Los Angeles, on Friday, September 16. There were 65 entries in the tournament. Dinner was served at the club house at 6:30 D.m. and manv lumbermen who were unable to play golf in the afternooir attended the evening program.

Following the dinner, Fred Golding acted as toastmaster and called on Dave Woodhead, Paul Masters. Frank Burnaby, Clint Laughlin, W. B. Wickersham. Ed. Culnan and "Cappy" Slade for some stories and shori talks. Rov Stanton presented the prizes to the winners in the touinament. "Ted" Lawrence was awarded the prize for being the best dressed golfer. Frank Burnaby wis awarded ai appropriate prize for being the best squ-awker in the tour_ nament; Frank maintained that Rov Stanton was the logical candidate for this prize but Roy couldn't see it that way. Francis Boyd was the low. gross winner with a score of 80 and will have possession oJ the Jack Dionne Cup until the next tournamint. Frank Burniby *", tt. low net winner with a score of 69. The winners in the I'light Events were :.First Flight, first prize a goli aii"er, Paul Hill...:qgnd prize, a paii oi golf iocks, f,r"nf. H"ri ns; Second l.'light, first prize a golf driver, Gardner pond, second pti19 ? belt, J. E. I.loyd-Jones; Third Flight, firsi prtze a golf bag, Harry Hanson, second prize i box of golf balls. A. B. McAlpine; Fourth Flighi, first prize a pair of golf shoes, Max Landr.-; .."orr? prize-a'p"il.,

Stewart Smith. Fred Reeder was awarded the booby prize.

The following participated in the tournament: E. C. Betts, G. P. Pond, A. K. Condee, R. E. Seward, A. L. Muller, Francis Boyd, Roy Garner, "Pick" Maule, J. M. Landram, 'W. K. Vanderrvood, S. Suiter, S. J. Hathaway, Roy Stanton, Frank Burnaby, Gus Hoover, "Cappy" Slade, Harry Graham, Dave Woodhead, Art Sailor, A- P. Yost, J. M. Tyrrell, A. B. McAlpine, Walter J. Best, H. V. Hanson, G. V. Larned, E.L. Thomas, Fred Golding, Cliff Bergstrom, Ted Lawrence, W. D. Bradnock, Walter Riley, Harry Riley, C. C. Bohnhoff, A. C. Penberthy, Paul Penberthy, Paul Masters, W. R. Lindsey, G. A. Hole, Geo. Lounsberry, L. A. Beckstron-r, George Melville, Ed. Culnan, Bill Hamilton, C. lt. Hayes. H.F. Bowles. Leo Rosenberg, Clint Laughlin, Frink NI. Connolly, J. E. Lloyd Jones, Bob Osgood, E. T. Nelson, Frank Crowell, Frank B. Harris, J. E. Donald, Mark Lillard, Ed. Hummell, S. G. Roller, O. C. Wilcox, R. H. Meyers, C. F. Reeder, Jack Thomas, Stuart Smith, Paul Hill and A. P. Youst.

The tournament was sponsored by the Los Angeles Hoo-Hoo Club with the following committee in charge of the arrangements: Chairman, "Cappy" Slade; Fred Golding, Roy Stanton; Arrangements, Bert Maule and "Pick" Maule; Handicaps and Starting, Jack Thomas, Paul Hill and Ralph Imhoff; Prizes, Roy Stanton and Bob Taenzer; Publicity, Ed. M a rt i n; Secretary-Treasurer, Clint Laughlin.

Rees Blow Pipe Mf S. Cornpqny INCORPORATED

BLOITER SYSTEMS DUST AND SHAVING SEPARATORS

FANS AND EXHAUSTERS

SHAVING AND SA\UTDUST INCINERATORS

HEATING UNITS FOR COMMERCIAL DRYING SYSTEMS

PAINT SPRAY BOOTHS AND VENTILATING STACKS

, GENERAL SHEET METAL WORK.AND

LIGHT STRUCTURAL STEEL

Operates Like a Fine Automobile

Hetrce the Gerlinger

Hydraulic rrLor)es fiLor e loo,ds q,t less cost thqn

qny other Carrier.

New Gam and Lever Steerlng Gear

NLY three things demand the attention of

the Gerlinger Hydraulic operator-the steering, the gear shift and the hoist lever.

The cam and lever steering gear makes the Gerlinger as easy to handle as a high priced automobile. And in place of as many as five controls on other carriers, the Gerlinger has but two-the gear shift andthe hoist lever.

These fewer levers for the operator to handle is why the Gerlinger moves more loads per day at less cost than any other carrier.

TOM A. McCANN HOO-HOO CLUB APPOINT GROUND COMMITTEE

At a meeting of the Tom A. McCann Hoo-Hoo Club of McCloud, held on September 3, a new Play Ground committee was appointed for the ensuing year. The committee includes: C. J. Green, chairman; C. C. Dickinson, Charles Glover, V. N. Foldhausen, M. W. Dunkel, F. L Divers, L. R. Heryford, Ben Pencire and John Kennedy. The committee will continue the work of raising funds for the municipal play ground which the club is sponsoring.

EAST BAY HOO.HOO CLUB INSTALL NEW OFFICERS

Installation of the new officers for the ensuing year was held at the regular monthly meeting of the East Bay HooHoo Club on September 16 at the Hotel Leamington. The new club officers are Clem Fraser, Loop Lumber & Mill Co., president; Milt Hendrickson, Waterfront Sash & Door Co., vice-president; and Carl Moore, Neighbors Lumber Yard, secretary-treasurer. The retiring offlcers made short talks. Charles Bulotti, San Francisco, sang several excellent vocal selections. Frank L. Parker, Eureka Lumber & Mill Co., was the chairman of the day.

HOO-HOO CLUB NO. 9

Ifoo-Hoo Club No. 9, met Friday Sept. 23rd, at the Sah Francisco Commercial Club for their regular luncheon. Mr. Bert Johnson, the newly-elected president, presided over the meeting with Mr. Ed. Ivory as chairman of the duy. Mr. Wilbur S. Tupper, a world traveler and lecturer, was the speaker of the day and had as his subject, "Glympses of Spanish America." Mr. Tupper is a very fluent and pleasing talker and his address was quite a treat to those present.

This is a picture of a building in the very attractive yard of the E. K. Wood Lumber Company, Santa Ana, Cal. It presents a very good example of reroofing with Red Cedar shingles over the old roof, and shows what a neat, pleasing appearance may be obtained by this method.

Reroofing with Red Cedar shingles over the old roof has met with popular approval not alone in Santa Ana but all over the United States, as is evidenced by the rapidly growing number of home owners who are following this plan.

SKILSAW, Electric Hand Saw For the

LUMBER YARD AND MILL MAN

J. H. BAXTER & CO.

WHOLESALE LUMBER

Polc*-Pilcr{rcorotcd Metcrirl

Central Building

TRinity 6332

In "Robbins" Flooring you are as- surd of the very fineit that has errer been, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the type of men who make our fooring, all go to make this statemellpoqsi!_l_e. "Robbins" Maple and Birch Flooring is the best.

Puts

v/HY NOT TAKE CARE OF THOSE SPECIAL LENGTH CUSTOMERS IN A HURRY?

F{ere's the Saw that will do it.

Cuts ten times as fast as by hand. Pays for itself in 50 hours. Has ripping and berel attachment. Cuts up to 4/a" material,

ASK FOR DBMONSTRATION

M. N. THACKABERRY

Electric Tools of All Typer

318 East Third Street Los Angeles

MUtuaI 7508

Southcrn Celifcrnia: C. J. LAUGHLIN 627 Pctroleum Sccuriticr Bldg., Lor Angclcr

NortLern Californir: GEORGE C. CORNITruS, Ancrican Bank Bldg. Sen FrancLco

Fforoe Power at the Saw Handle

The New GOODYEAR

Pneumatic Cushion Tire

This New Goodyear will give you everything you want in a truck tiretraction, durability, cushioning and freedom from trouble.

It is cs fiigh in cross section in all sizes and higher in some sizes than any other mafte.

It is lower in price, quality and size considered, than any othet tire.

It ercceeds any tire previously built in cushioning qualities. It actually cosls less per mile to operate.

This New Goodyear Pneumatic Cushion Tire is available in the 5"-6"-7"E"-9" and 10" sizes in the famous All Weather Tread.

AIso in the 5"6" and 7" sizes in the plain tread. Come in and see this tire-or telephone and wetll bring one to you for your inspection.

MY FAVORITE STORIE,S

By Jach. Dionne

Age not guaranteed-Some I have told for 2O years-Some less

Two Black Crows

"What's the matteh wid You, boY?"

"Oh, I don' know. Ah don' feel well."

"What's a matteh?"

"Oh, I don' know. Ah went to de docteh an'he tol'me

wut to do, but Ah did'nt do it."

"Whut did he tell you to do?"

"He tol' me to eat chicken broth three times a day an' stay out ob de night air, but you can't do that."

Record Cut Made by West Oregon Lumber Company

Portland, Ore., Sept. 7.-What is considered to be a record cut for a single band mill was made by the crew of the West Oregon Lumber Co. for the week ending September 3. During the 48 hours operating time the mill cut a total of. 1,61.2,810 feet, or 33,600 feet per hour. No attempt was made to select logs or orders that would favor the ciew. By the close co-operation of the entire crew, the lvhole output was handled, leaving no accumulation of stock to be remanufactured.

Employes directly responsible for the operation of the

mill and output are: William Heppner, superintendent; Ray Chamniss, mill foreman; Harry Tillotson, filer; William Dyer, sawyer; William Walker, setter; Axel Fashang, edgerman; Charles Cramblett, trimmerman; T. W. Mays, millwright; E. Lingle and J. Patton, gang sawyers; Hans McDanielson and Charles Harris, resawers. The West Oregon company is a member of the 4L organiza- tion, and E. D. Kingsley, president of the company, is prouil of the accomplishment of his crew.

,The head rig is a ten-foot band mill, using 12-gauge saws 15 inches wide.

Doors-Mouldingr-Screen

Red Streak High Speed Steel Knives will give you longer service without regrinding or jointing. Thuy are made of shock-resisting steel.

"Tungsweld," the only Welded High Speed Steel Knife. The cutting edge of high speed steel is welded to a soft steel back. Outlast thick carbon steel knives three to 6ve times.

Ordcr

"Adjusto-Bal" Sash Balances are the answer.

NOW AVAIIABIE

Large and Assorted Stocks of

Port 0rford Cedar PIYIY00D and

STEAMERS

ttClatcmoat" tWillapa"

t'Solanot {Quilaultt

t'Hartwoodt "Point Lomeo (San Dicgo'

VENIER

The Perfect Surface For ENAMEL FINISH

Quarter and three-eighths inch 3 Ply-18,'24, 30 and 36 inches wide to 84 inches long-all grades

One-eighth inch clear rotary cut veneer, 18 to 48 inches wide to 86 inches long

Manufactured by the COOS VENEER & BOX CO.

Marshfield, Oregon

FOR SPECIAL SIZE PANEIS AND SL.A,B DOORS

Write or Phone for Pricer CALIFORNIA REPRESENTATIVES SAN

D.pendability

Through rain or sunshine, in season and out, no matter what conditions may be, Hart-'V7ood mills, Hart-Wood steamers, Hart-Wood service, and Hart-Wood quality, can always be depended on.

Philippine Mahogany Association Makes Statement of Facts

'We are informed that the customers of some of our members are being told that the United States Courts have forbidden the-use of the term "Philippine Mahogany" and the sale of Philippine l\fahogany, under that name' Those making this slitement are misinformed, and, in order to make this matter clear to the lumber trade, may we ask you to print the following facts of the case:

The Federal Trade Commission (which is not a United States Court) acting on a complaint instigated by manufacturers of certain -ompeting woods, have issued a "cease and desist" order to several of our members against the advertising and sale of Philippine Mahogany, under that name.

This "order" is entirely without force unless approved by a Federal Court, to which we shall appeal and where we have every expectation of a reversal of this order.

The testimony showed clearly that Philippine Mahogany rvas not botanically Mahogany and had never been sold as such.

That a large percentage of the other Mahoganies now marketed in the United States are not botanicallv Mahogany.

That P-hilippine Mahogany is a well recognized commercial Mahogany with the characteristic grain, figure, and other qualities of Mahogany.

That West Indian ("True" Mahogany) is practically extinct.

That there is a shortage of Meicican.

That "African" and "Philippine" are both good substitutes for "True" Mahogany (Swietenia) and are much alike.

The prominent technical authorities, in addition to many large users, who testified on behalf of Philippine Mahogany, included such well known names as:

C. D. Mell-Author of most of the Government Bulletins on Mahogany and tropical woods. Co-author with S. J. Record of "Tropical Woods of America."

Prof. Harry P. BrownWood Technologist, Syracuse University.

Hon. Arthur F.-Fischer-Head of the Forestry Bureau of the Philippines.

Dr. Funk-Director "fnternational Dictionary" which lists Philippine Mahogany.

Dr. Rusby-Dean of School of Pharmacy, Columbia University, etc., etc.

Frank

There has been an endiavor, on the part of the Federal Trade Commission, and certain competitors, to inject an atmosphere of "fraud" into this controversy

A sufficient answer to this cry of "Fraud" is a list of the many hundred prominent lumber dealers who have handled the wood for vears.

Would the Philippine Government have intervened on our behalf if there was a taint of fraud on our side of the case ? Is it likely that General Wood, whose last words to the President of this Association, four days before his death, were "Keep up this fight; we have justice on our side and I'll back you to the limit," would approve of a "fraud" ?

As a matter of fact, there has never been a new wood introduced that grew so steadily in favor on its actual merits. This is proved by the fact that the sales in the United States have risen from a few hundred thousand feet per year fifteen years ago, to twenty-eight million feet last year.

The case is being fought as much for the dealers, manufacturers and consumers directly concerned, as for the Philippine Mahogany Association.

We are fighting for several things:

To prevent the destruction of the business of our members.

To prevent illegitimate departmental interference with legitimate business.

To break what practically amounts to a monopoly controlled by the foreign wood importers.

To give the .consumer of cabinet woods a better value for his money.

In this fight, we feel we represent not only our own members, but the lumber trade at large, as well as the great body of consumers.

Judging by the comments of the lumber press, we believe we have the support of most of the hardwood lumber trade in our battle which we intend to prosecute with all the vigor at our command.

'We are just advised by our attorneys that Judge McCullouch of the Federal Trade Commission has ioined with Judge Humphreys in his dissenting opinion.

Signed: H. L. BLAKE, Secy., Philippine Mahogany Assn., 221 East Avenue, Long Island City, N. Y.

R. H ANI FY co.

F. Fish-secretary, National Hardwood Lumber Association, Chicago, Ill.

Wc are Specialietc in Supplying the Trade with

tlAK \ MAPLE I BEECH t BIRCH I

US-THAT'S ALL

]{ATIO]{AI HARDtTOOll Cll.

TRinny 1189

6:l+646 .Aliro Strect Ic Ansclcr

OUR SPECI.ALTIES

Vertical Grain Flooring

Vcrtical or Mired Grain Finigh

Vertical Grain Stepping

Thick V. G. Clear K. D. Factory Stoclc Vertical Grain Shop

AII made trom the finwt ol OLD GROWTH DOUGLAS FIR of soft texture, dried in strictly modern dry kilnr

llilk: Rrymond, Weshington

Willapa Lumber Co.

Sales Oftce: Gasco Bldg., Pordand, Orc.

.YOUR BUSINESS OUR PERSONAL CONCERN"

WLLIAMS & COOPER

807 Pacific-Southwest Bank Bldg.

LOS ANGELES, CAL

TUcLcr 59lt

LUMBEN

FRO'II{ RELIABLE MILIS ONLY

Cargo and Rait Shipmenb

..OVER 30 YEARS IN LUMBER AND LOS ANGELES"

Oak Floors " made" these homes

Theexterior beauty of these homes is carried into thc interior through tbc use of "Perfection" Brand Oak Flooring, Yqg q"l depend upon "Perfection". fn three modrn plants operated by skilled-_lumbermen, only the frnestoak is selected, After.propei seasoning and kiln-drying, it is perfectly milled and matched' so thai it lays smmtf, and s-tays smooth. ft is gra{ed and handled so carefully that upon arrival anywhere,.it is always in perfect condition, Leadinglumber dealers gladly leature this nationally advertised brand. There's a s-ize and grade for everystructure, new or old. Write today for {ull particulars.

ARKANSAS OAK FLOORING CO., Pine Blufi, Ark t

Brand Oak Flooring,

RED CEDAR LUMBER MANUFAGTURERS TO COMBINE ACTIVITIES WITH WEST COAST LUMBER BUREAU.

The membership of the Red Cedar Lumber Manufacturers Association, rvith headquarters at Seattle, has voted ,to discontinue the advertising work being carried on by the ,association, recommending at the same time that indi:vidual members join the West Coast Lumber Bureau to get advantage of the field work, advertising and publicity program of that body. Several cedar manufacturing mills were already members of the Bureau, and a number of others have joined since the cedar association discontinued its activities.

LOS ANGELES HOO.HOO CLUB

The Los Angeles Hoo-Hoo Club resumed their meetings at the Elite Cafe on Thursday, September 15. President R. W. Byrne presided.

The annual election of officers will be held at the next regular meeting on September 29. President Byrne appointed the following to act on the nominating committee: Jack Thomas, chairman; Ken Smith, Frank Connolly, Harry Hanson and Ed. Martin.

DIRECTORS OF CALIFORNIA !\IHITE AND SUGAR PINE MANUFACTURERS ASSOCIATION MEET AT McCLOUD

McCLOUD (Siskiyou Co.), Sept. 19.-The California White and Sugar Pine Manufacturers Association held its monthly directors' meeting and continued its golf tournament at McCloud on September 16th and lTth as guests of the McCloud River Lumber Company.

The meeting was held on the afternoon of the 16th and problems of the lumber industry were discussed. In the evening the lumber men were entertained at the guest house of the McCloud River Lumber Company, where a buffet supper was served.

CONSOLIDATED SHINGLE MILLS OF BRITISH COLUMBIA LAUNCH ADVERTISING AND MERCHANDISING CAMPAIGN

The Consolidated Shingle Millsof British Columbia, Limited, are launching an advertising and merchandising campaign for edge-grain shingles and the first advertisement to the general public, building trades and lumber dealers will appear in the Saturday Evening Post, House & Garden, Canadian }Iomes and Gardens, American Builder, National Builder and Lumber lournals of this month. Color pages are also included in ihe plan to feature the beauty of the all shingled home.

The Consolidated Shingle Mills, Limited, is the affiliation of a group of British Columbia mills who have adopted rigid grading rules carried out by inspection and identified by the trade name "Edgwood."

The name "Edgwood" will appear on every bundle of the Consolidated Mills' shingles as well as the manufacturer's own brand.

The purpose of this advertising is to establish in the minds of the consumer and building trades the merits of Red Cedar Shingles as a whole, and "Edgwood" edge-grain shingles in particular.

The points that are being stressed in the advertising copy are the insulating properties of Red Cedar shingles, the economy of edge-grain cedar shingles laid, the enduring qualities of Red Cedar shingles for exterior building uses ind the fire resisting qualities of. 5-2 "Edgwood" shingles rvhen laid because they stay flat and snug on roofs and sidewalls.

Considerable dealer helps and literature are included this advertising plan as well as territorial sales drives the re-roofing business

NEW PLANING MILL AT MARYSVILLE

in for

Louis Rockholt, foreman of the Swift Planing Mill, recently destroyed by fire at Marysville, ha-s-opened.a mill for himself ai +ZO ?lumas St., that city. Mr. Rockholt is associated rvith Libby Stone, for twenty years an employee of the Swift mill.

WHO ORDERS THE HARDWOOD FLOORING

whcn your firm needr flooring? I am equippcd- to givc you catirfaction with E. L. Bruce Company'r Oak Flooring and Brucc Ceda'line.

"Pcrronll, prompt and accurate rervice." lVe delivcr anywhcre.

Lor Angeler Phone GArficld 721)6 Paradcna Phone Wakefield 1634 24f N. Allen Ave., PASADENA, CALIFORNIA

BROWN'S SUPERCEDAR CLOSET LINING

-90 Percent or More Red Heart

-1OO Percent Oil Content

Gcnuinc Tcnaercc.A,ronetic Rcd Ccdar, accuratcly ntaufecturcd, tonguc and groovcd rnd cnd matched. Cortt no morc than ulkaown breadr. Madc by Gcorge C. Browo & Co, Mcmphir, world'r lergert manufacturcr of TcnnG..cc Aronqtic Rcd Ccdan

Scaled in doublc-facc 6brc boar.d crrtonr egainet durt, dirg dempnco or damegc in rLipping or .torrgc.

For circular and

E. J. STANTON & SON

LOS ANGELES

Distribrtors for Southen Californlia

J. E. HIGGINS LBR. CO. SAN FRANCISCO

Distributors for Northent California

I.N.S.U,R.A.N.G.r COMPTNSATION AUTOMOHtr ilABil.til

Insurance Protection and Service at Minimum Cost

You buy lumber from saw mills manufacturing lumber. You demand the best grade at equitable cost.

You expect the Manufacturer to stand behind his product.

UNI(IN TUMBER Ctl.

Mcnbcr Celifornir Rcdwood Arociation

OFFICES:

SAN FRANCFCO

CrocLcr Building

Phonc Sutter 6170

LOS ANGELES

Lanc Mortgasc Bldg.

Phonc TRiniry 2J4,2

MILLS: FORT BRAGG California

Adcquatc rtoragc rtoch et San Pcdro

UNION DEPENDABLE SERVICE

CALIFORNIA REDWOOD

We don't sell lumber, but we do offer compensation, liability and automobile insurance at minimum cost consistent with full protection and first-class service.

Telephone, or drop us a line and complete information will be furnished, gladly, and without obligatron on your part.

Lumbermen's Reciprocal Association

-

Creorge R. Chrirtie, Gen'l Mgr.

Houtton, Texar

E" J. BROCKMANN, Paclllc Cuct Mmager

Phonc Douglar 665,1

Underwood Bldg., San Francirco

R. E" WALKER,

The Maufactufe and Uses of Portland Cement

By T. K. Partridgg Sales Manager Southwestern Portland Cement Co., Los Angeles

The need of the word "Portland" in connection with this subject is, perhaps, superfluous. However, to clarify the minds of the readers it may be of interest to explain why practically all cements marketed in this country are called "Portland."

Although the builders of ancient times were unable to perform the feats of construction made possible by Port-

of Portland, that he gave it the name "Portland Cement."

While it is a fact that some very high grade natural cement was made in the State of New York at about this same time, the developments abroad of the accurately-controlled manufactured Portland Cement led to rather large imports of that product as being stronger and more dep.trdrbl., and uliimately brought about the -beginnittg.gf ihe Portiand Cement Iidustry in the United States with the establishment of a small riritt at Coplay, Pennsylvania, in the vear L872.

From this small beginning the industry ha9 grown steadily until there are now scattered throughout the United States upwards of 150 mills, representing an-inves-tment of oler $300,000,000 and producing approximately 150,000,000 barrels per year.

Not until about fgOO-naa this country's production surpassed the sale of the imported article. However, the past Quarter of a century has brought so many improvements in rirethods of manuficture and interested additional capital to such an extent that today the mills of the United States are producing more Portland Cement than all other countries of the world combined.

T. K. Partridge.

land Cement and modern methods, it is a certainty that the knowledge of a bonding or cementing material has been in the possession of rnan since the dawn of history as evidenced by the pyramids of Egypt.

The remarkable- ruins of ancient civilization manifest clearly the fact that both the Romans and Carthaginia-ns built itructures of concrete. Probably the oldest examples that have been preserved of hydraulic cement concrete are the still standing supporting arches of a seventy-mile aqueduct which was one achievement of the Carthaginians.

The Romans of ancient times used slaked lime mixed with volcanic ash and found it a very superior building material, although apparently not understanding the proportioning of the materials, nor the part the volcanoes had played in burning the rock. - Att of these early cements were hydraulic or natural, depending mainly upon nature for their formation.

The credit for inventing Portland Cement is given to Joseph Aspdin, a mason of Leeds, England, who patented in L824 a product resulting from burning and pulverizing an artificial mixture of slaked lime and clay.

Concrete made from this product resembled so much in color, hardness and durability the Portland building stone, then popular in England, which was quarried on the Isle

At this point it would be of interest to state that while the unit of computation is usually on the "barrel" basis, as a matter of facC the packing generally used is a sack. Th. method of filling the sack itself is decidedly novel. The empty sack is first tied. Then it is hung upside down with a discharge nozzle of a packing machine-inserted in a small opening at one corner of the sack. Cement is forced in by rapidly revolving paddle wheels in the machine until 94 pounds have been pushed in. Then the flow of cement is automatically cut off. When the sack is turned right side up, the weight of the cement pressing against a flap of cloth fasterled along the hole forces it against the sack, effectually closing the opening. This is known as the Bates Valve Sack. Four sacks weighing 376 pounds net make up the "barrel" unit.

It is well to bear in mind the fact that Portland Cement differs from Natural Cement in that it is a strictly manufactured product and in order to realize what a carefully controlled process is followed I might refer to the Specifications as adopted by the United States Government or the following technical definition worked out by the American Society for Testing Materials which is accepted as standard: "Portland Cement is the product obtained by finely pulverizing clinker produced by calcining to

(Continued on Page 43)

You

Can t'Cash fn" On This Consumer Advertising Carnpaign

" . The Consolidated Shingle Mi[s of British Columbia, Limited, are nationally advertising Bridsh Colunbia Red Cedar Shingles under the traderrark EDGWOOD. Only No. I Edge-gtain Shingles gr.d"d under srict inspection are pemitted to carry this trade- ' mark. Durtng the ensuing yexlr 37r467r|tt ' 'pagbs and one.half pages in the Saturday . Evening Poet, Flouee and Garden and other 'nationd publications will carry a rnessage to home-builders, architects, contractors, and epeculative-builders re EDGWOOD Shingle Roofs'and Sidewallg. More than 15,000,000 readers per month will be told that the highest grade Red Cedar Shingle that it is possible'to ' make mey be identified under the rade-rhark EDGI7OOD. Dealers witl find it profitable :: to stpck EDGWOOD Shingles. 'Write for Dealers''Sales-Planc which will enable you to ltcash int'.on this advertising. Ve will be glad tq send you lists of Bridsh Columbta mills who menufacture EDGWOOD Britirh 'Columbia Red Cedar Shingles..

The Consotid"t"d Shingle Mills of' British Colurnbia, Limited

907-8 Metropolitan Buitding, VANCOUVER, B. C.

Fruit Growers Supply Company

Manufacturcrr of California White & Swar Pine Mills at Suranville and Hilt, Calif.

QUALITY ^A,ND SERVICE

Moulding-Lattice-Cut Up Stock

Thick Pattern Lunber

Try a car and you will repeat.

B. W. ADAMS, Msr.

Dept.

Thcrd s Money in ihis Kitchen for YOU

THE modern waytosell cas€work idto haodleit com, plete, just" ae you would doors.You never eell jrxt the material for a door;why sell just the material for dl qew built in conveniences? $ell them complete. The Pnnr,rss line of built in furniare consista of more ttran go diferent units. Every one of them is popular and a'good seller. We give axclusive agencies. ril/riu fot tgzi Cauhg and ' deakr proposition.

DEERLESS EBwilt-in Fwraiture

(Continued from Page 40)

incipient -fusion an intimate and properly proportioned mixture of argillaceous and calcaieous haterials, without the addition of anything subsesequent to calcination excepting water ind calcined or.uncalcined gypsum."

While it is possible to vary the raw materials to some extent and still manufacture a true portland Cement. in dealing with the subject insofar as the Southern California plants are concerned, the raw materials consisting of limestone and clay or shale are qu.arried near the mills and usually haldled by industrial raihvays to the preliminary crusher. The raw materials are furiher reduced throug'h preliminary. and secon-dary crushers from where it may Be conveyed directly to the raw grinding mills or to the siock storage. The advantage of carrying a large rock stor?Ce at a location immediately adjacent to the mill is. readily , appreciated as a precauiionary measure to eliminate .delays that might be caused by (uarry or railroad breakdowns.

From the rock storage the raw material is conveyed to ball mills for final raw grinding, and from these mills is passed in a liquid state at the consistency of rich cream to the slurry tanks where it is properly proportioned and mixed for further conveying to the rot-ary kilns for burnittg.

It should be brought to the reader's attention that this description deals with what is known as the "Wet Process" of manufacture, there being two distinct methods of producing Portland Cement; i.e., Wet and Dry Process.

.!9 is an interesting fact that the Victorville, California, mill of the Southwestern Portland Cement Company was the first 'Wet Process mill in Southern California.'ttti. process. is recognized as being distinctly superior to the ,,Ijry,, in that it is possible to effect a much^ finer grind in tLe raw materials in addition to enabling the chemist to know definitely the exact _analysis of the materials before they are burned. The Wet Process of manufacture is being generally adopted in the newer and more modern mills. =

From the slurry tanks the raw grind still in a liquid

(Continued on Page 49.)

Raw Rock Storage.

Rotary Kihs [Jseit for Burning Cement.

HE CHEATED HIMSELF

A certain rich man who wanted to help a poor carpenter whom he thought to be deserving, hired the carpenter to build a house on a hillside, and then went away on a long journey. The carpenter said to himself : "My boss is away and I can use shoddy materials and neglect the supporting materials for the house, because they do not show when the building is completed. The house will be weak, but nobody will know it but me." So he built a ramshackle house.

When the rich man came back the carpenter had finished the structure, and said to him, "Here is your house." "Thank you," said the rich man, "here is the deed and the key. I'm giving it to you."

And the carpenter grieved that he had robbed himself of a good house.

'

W" reap what we sow. We have to live in the house of life that we build. If we do shoddy work, if we "soldier" on the boss, we pinch ourselves, and shrivel up and lose our ability to distinguish between right and wrong. We have to live in such a hoube without character. We have to live with ourselves.

It is a tremendous fact that each of us is building today the house we must live in tomorrow. We can build a palace or a hovel, a mansion or a pigpen, but we must live in it.

A LEAKING HEART

"Anybody hurt in the wreck?" inquired the excited passerby as he rushed up to where the car was overturned. "One I believe," replied the innocent bystander. "Bone broken?"

"I think it's his heart," said the innocent bystander, as he pointed to the victim who was sitting beside a leaking suitcase and weeping bitterly.

HE WANTED TO MAKE SURE

Two backwoodsmen knocked at the door of a house at the edge of the forest, and a farmer came to the door.

t'Hello, Ed," said one of the men, "say, we came across the body of a dead man over there in the hollow and he looked so much like you we kind of thought it was you."

"That so? What did he look like?" asked the farmer.

"Well, he was about your build and weight."

"Hav€ on a grey flannel shirt?"

ttYep.tt

"Boots?"

ttYep.t'

"Wrrz they knee boots or hip boots?'

"Let's see. Which was they, Charley, knee boots or hip boots? Oh, yes, they was hip boots."

"Nope," said the farmer, with conviction, t'it wasntt me."

LITTLE THINGS

He rang in a little sooner

Than the fellows in his shop; And he stayed a little longer

When the whistle ordered "stop."

He worked a little harder

And he talked a little less;

He seemed but little hurried

And he showed but little stress, For every little movement

His efficiency expressed.

Thus his envelope grew just

A little thicker than the rest.

WHERE ELSE?

Englishmair who was lickered up.

"Give us a round trip ticket."

"Where to?"

"Back here, you silly ass."

THE L. W. BLINN LUMBER COMPANY

DlrtributiDg Yrr& ud Whrwcl, Fat of McFlrlud Avr. Lor An'clcr Hrlbf' Wtlnlnrto. C.L

Old Growth Yellow Fir

llefiance Lumber Co.

Rail and Cargo Shippen Mill at Tacoma, Varh.

Southcrn California Rcprercntativc C. J. LAUGHLIN

626 Petrolcum Sccuritier Bldg., Lor Anrclcr Tclephonc \tErtnorc 975E

ALBION LUII{BER CO.

FT,'LL STOCKS GREEN LUMBER

COMMON AND UPPERS AT MILIS.

AIR DRY UPPERS AT SAN PEDRO

Mein. Srlcr O6co Lor Angclcr O6cr Hobrrt Bldg. 397 Pecific Elcctric Btd3. SAN FRANCISCO Phonc TUcLcr 5?9

Mernbers Co.lifornia Reduood Association

SA,N DIEGO 320 SprccLclr Bldg., Fnnklin 1153

HARDWOOD LUMBER

The Dealer's Interest in Factory Built Versus Carpenter

Built Woodwork

By Jack Dionne

The other day I went into the place of business of a lumber dealer-a live, enthusiastic building merchant-and there saw a wonderful'display of "built-in" things which that merchant loses no opportunity of displaying to his customers, and which he tells he has profited much by displaying and selling.

He has derived several kinds of profit. He has brought money profits to his own pocket by promoting the installation of these attractive building improvements. He has derived satisfaction by knowing that he has furnished his customer a much better article than he would have if he had simply sold him some lumber and let a carpenter build the stuff on the job; and he has the satisfaction of knowing that his customers have actually secured BETTER furniture for LESS money, and made-their buildings more attractive and more valuable.

We have written much in these columns about the wisdom of lumber dealers stocking, displaying, and selling factory-made woodwork rather than simply ielling lumbei for such work. We have dilated largely on the riatter of frames. We have said that the- cirpenter-on-the-job frames cannot possibly give the satisfaction to anyone dir-ectly concernid in buii-dings, that the improved, standardized, factory macle produits give, they- simply can't. We have stated the reaions man/ times, ana tniy- are ap- parently unanswerable. The cusiomer gets a better made, better built, better looking, standardiZed product ready built and ready-to stick inlhe building. Hi gets quality and service, and gets them for less moirey.

And the same facts hold, but are even more pertinently

true with regard to more difficult things like built-in furniture and equipment for the inside of the home.

You can go bn a house or apartment job almost any day in almost any town and see the.carpenters.-on the- job aciually sawing, ind cutting, and fitting, and nailing-things like kiichen cabinets, kitchen built-ins, built-in bookcases, built-in things for the bathroom, etc., and it means- just one thing, which is, that the fellow who gave the building advice was not onto his job, and was not giving the customer the best advice, either for himself or for the customer.

Take the built-ins for the ordinary kitchen. The lumber dealer will deliberately sell his customer two hundred feet of lumber to build those things with.It takes a carpenter four or five days to build the built-ins_that go into ihe averaqe modern kitchen. When he gets through there is no more comparison between the furniture he has built and the furnituie for the same purpose that you can buy from a good factory that specializes in such things, than there is between the finest job of automobile painting done by an expert paint plant, and a home-made job done .by the- owner out ln the garage. There is at least that much difference.

The customer has a far inferior article, and it will cost at least as much as though the dealer sold him the best factory-built built-ins. So he has the worst of it.

And the dealer has only his profit on two hundred feet of lumber, and may have had to shade his price to sell that, whereas, if he carried a fine line of built-ins he (Continued on Page 48.)

WHEN WE SAY "SERUIGE ro mE SMALLTYARD"

WE MEAN SOMETHING REAL J:.

In fact we are the eenuine "service DeDartment" for the small dealer. Carrying in stock as we do ever-ything for the building trade, and having these -great stock-s always ready for prompt moving by car or truch we make it possible for the small dealer to give wonderfirl service- to his trade, and yet keep down his investment, his insurance, and his overhead.

M. J. Byrna Bcnj. B. Fortc

COOS BAY TUMBTR CO.

of Cellfornie

Manufacturerr of Dowb Fir and Port Orford Ccdu SEwmilb Mrrlhfrd{ Oncgon

Dirtributing Plrnt Bay Point

Annurl Production

2(X),(XX),000 Fcct

GENERALSALES OFFICE

Bey Point, C,a[ SanFnncircoSalcr Oficc

lfiD Bdfour BHg.

Four rcaronr why you *ould rtock Browirtr Supcrccdar Clorct Lining.

l-Demand-greater every day because archi, tects are specifying it.

2-Cost€bout the Eame as lath and plaater.

3-Easily Handledpacked in fibre-board, dampproof boxes. No depreciation. No broken tongues and grooves.

4-Profit-lt speaks for itself.

PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE"

kl us senil you lur:ther inlormation anil quote you prica.

WHOLESALE

'We

From

A. H. CUENOD ON VACATION

A. H. Cuenod, assistant general manager of The Hammond Lumber Company at Los Angeles, leaves October lst for his old lrome in Galveston, Texas, for a month's vacation. Mr. Cuenod came to Los Angeles twenty years ago, after serving his lumber apprenticeship in the Long Leaf Pine region of Texas and Louisiana.

R. L. REEDY MAKES CALIFORNIA TRIP

iMr. R. L. Reedy, sales manager for The Wheeler-Osgood Company spent several days in San Francisco during the latter part of August and then continued on to Los Angeles. Mr. Reedy states there has not been much change in conditions lately, but that their volume is fair. Hb made the trlp to California principally in the interest of Philippine Mahogany. :

BEN S. WOODHEAD VISITS CALIFORNIA

A distinguished recent lumber visitor in California was Ben S. Woodhead, of Beaumont, Texas, president of The Beaumont Lumber Company. Mr. Woodhead visited both San Francisco and Los Angeles, on his way home from the Pacific North*est.

He states that he is on his way back to Beaumont to begin actively selling Pacific Coast woods in the Texas territory, where, up to this time, he has,always specialized in Southern woods. He made excellent arrangements for a lumber supply while on the coast.

Mr. Woodhead is a nationally known wholesaler, having served the American Wholesale Association as president, and being now vice-president of the National-American. At home he is president of the Rotary Club and president of the Country Club. He is a brother of David Woodhead of Los Angeles.'

.

(Continued from Page 46) would have no price cutting to do, and his profit on the built-ins would probably be sevpral times what he could inake on his two hundred feet of lumber.

iAnd besides that, he would be establishing.himself as a m'ercha4t, and as a.builder of modern and worth while tlrirngs. 'In the average building you see today, the mbst a{mired parts of the interior are the new and modern bdilt-in things, in ,the living room, the library, the bath, thle bedrooms, the kitchen, and in the closets. 'Wonderfufl thipgs of marvelous uses, that are built right into the hduCf;"

furniture and equipment for the home and the apartment. He not only';has a chance to increase, hislsales and his profits on new stuff, but he has every old home in town as a prospective user of these .modern things. They can be stuck in the walls and the corners in any old home to make it modern, useful, mbre'livable; and more beautiful. It gives the dealer something attractive and interestinc' to show in his::place of business.' You can't display,boards to advantage. But y|u CAN .display these new and lovely thingsl'for fhe home that boards will build.

I

lThe carpcnter ,canft build those things srlccesSfully. He llqr_n't the materiqls that the expert factory,makqr, has, and he hasn't the ideas or the taste or the experiertcb.' ilhe day has come when every lumber dealer who claims to,'.be-a merchant; should'be stocking, displaying, pushing, advertising, and selling modernized, factory-built, interior

RED;W"

Salcr Ofice Mill

311 Cdifomb S,t Eurcln, C,alifonia San Francir{n Hurnboldt County

Pbonc Kcamy 388

Therp are those who may say: "The carpenter can build just as:good stuff.'f Ridiculous! Take a look at any good built-inline, and you will never say the same thing, again, There iare "things' a carpentBr can{rot furnish; and ithat a carpenter ban't do. In these new built-in things tlte customer gets practically cabinet work, done by experts, *ilh selected malerials. Tell your trade to "Build with builtins."It will pay yod both.

I{OTEL FLAZA

After e day of bruineu or an evening'of Plealrre what a comfort to know Your hotcl is rirht et. your clbow. Stqy et thc co-nvcnicntly located Plaza. Good grrrge. ncir. PerLing tpecc, tool Ratcr t2 to $5.fl).

Lumbermen, you are olwaYs welcome!

Harry Stochiril, Manager POST ST. AT STOCKTON SAN FRANCISCO

(Continued from Page 43)

state, is conveyed to the rotary kilns where the moisture is driven off and the mixture lturned. Under the intense heat (2500 to 3000 degrees Fahrenheit) it then forms into clinker, glass hard balls, which emerge from the kilns at a white heat. The burned material is then conveyed to the clinker storage shown, where it is handled over and over again until proper cooling and ageing is effected.

The process of grinding the clinker and the machines used are practically the same as those used in the case of the raw materials. As before, there are twtqi$t'ages-the prpliminary and the final. From the first mi[], the material emeiges as particles about the size of sand grains. From the second, it comes out so finely ground that it is finer than flour-so fine that at least 78 per cent of it must pass through a sieve having 40,000 openings to the square inch. During the finish grind an accurate gypsum content to control the setting time of the cement is added.

' From" the finishing mills, cement is conveyed to storage bins where it is held in bulk, pending shipment to fiIl or-

ders. As needed, it is removed from storage and packed for shipment.

Only the major operations of producing cement have been touched upon and it will no doubt be surprising to learn that these are only a few of something over eighty operations which are necessary from the time the rock is, obtained at the quarry until the product is placed upon the market. At all stages of these many operitions the composition of Portland Cement is known and controlled bv experienced chemists who repeatedly check throughout the entire process. This absblute control is especially attainable when Portland cement is manufactured under the "W_et Proce.ss," by which method the maximum degree of uniformity-is se-cured together with the greatest st-rength and reliability of product.

Concrete ii the'most versatile of construciion materials. Its permanence and utility have become knbwh to every- one; Easily moulded, it has found uses that ranse froh 1;m1ll garden vase to the huge locks of the panimi Canal. Of the g_reat amount of ceirent actually conSumed sta: tistics indicate approximately 25 per cent-is uSed in ppbllc (Continued on Page 50)

Cehent Plant at Victorztille, Californio

Clinher Storcge.

(The Clatlng Hourr)

This Crolurnn of "'Wants" and "Don't Wants" is for:

The Fellow Who Wants to Buy The Fellow Who Wants to Sell

The Fellow Who Wants to Hire

The Fellow Who Wants to Be Hired

POSITION WANTED: Middle age man with twenty-five years experience in the lumber business in Southern Calif., both wholesale and retail, wants position. Know the game from ground up. F'or several years was managing owner of retail yard recently sold. Well qualified for salesman, wholesble preferred, as have large personal acquaintance with retail dealers throughout this territory. Want to keep busy. Will consider any reasonable opening. Can fit in to any branch of the business.-Address Box C-144. care of Calif. Lumber Merchant.

YVANTED-BOOKKEEPER

Young man wanted at once to take charge of books in lumber office short distance from Sacramento. Satary to begin $150.00 with advancement when earned. Give experience and references. Address Box C-145, California Lumber Merchant.

(Continued from Page 49.)

and commercial buildin gs, 25 per cent in paving and highway construction and the remaining 50 per cent being distributed throughout miscellaneous uses from small requirernents of the farmer to harbor construction, dams, bridges, cement products, etc.

The marketing process of Portland Cement in comparison with most products is direct, and in few other industries is the route between producer and consumer as short as it is in the cement industry. Usually it is a case of manuf acturer-dealer-consumer.

, The mills are located over the whole country and due to the almost direct marketing the manufacturer is in close touch with the ultimate consumer.

Since 1914 the price of cement has perhaps fluctuated less than any other major building material. However, at times there is considerable criticism when similar prices are quoted by competing cement manufacturers. Yet the

FOR SALE-A retail lumber yard in a locality where the percentage of increased population exceeded any other Southern California community. Present volume satisfactory and prices fair. Stock turned every 45 days. Less than ten thousand required to purchase. Address Box C-142 c-o Calif. Lumber Merchant.

RETAIL LUMBERMEN:

Your trade is valuable to me. I offer you Bruce Oak Flooring and Ceda'line, and with it personal service which you will like. Prompt delivery anywhere. It's easy to phone Pasadena, Wakefield 1634, Los Angeles, GArfield 72C6'

N. H. PARSONS, 241 N. Allen Ave., Pasadena, Cal.

very similarity of price is due to competition and only proves the economic law that the selling price tends towards the cost of production.

To quote a noted authority on economics, "ft is axiomatic that there cannot be for the same article of the same quality two prices in the same market assuming that both the buyer and the seller take pains to know what that price may be. The level price is the regular order of the day where competition prevails."

Numerous authorities have investigated prices of building materials during the past several years and it has been the concensus of opinion that cement prices have been reasonable and equitable.

The cement industry is similar to our other great industries. It cannot stand still, it must go forward and in common with them it is always striving to improve its prodlcts, its relatjons with the public and the possible service it can render that public.

A New DooR

unusual as to strength, beauty and economy

rna.fiel,I. IGnG

endorsed by competent architects before being placed on the market. It is made entirely of California'VThite Pine . . . light in weight, yet strong.

The 3-ply, rotary cut veneer panel is inserted one.half inch into the stiles and rails, the width of the grooves being the same size as the thickness of the panel. This results in an exact fit, giving excellent support for the panel and preventing it from

HELONG-BELL KING DOOR, A NCW departure in door manufacture, was working loose. Hardwood dowels are used exclusively.

An outstanding feature ofthe door is the attractive flush moulding. It gives simplicity, yet style, to the door and accentuates the panel.

'lTaterproof glue is used on all veneer panels and in building up the stile cores of veneer-stile doors. The LongBell King Door may be had with either veneer or solid stiles. Descriptive pamphlet sent on request.

The Long,Bell Lumber Company R.A.Long Bldg. Kansas City,Mo. Lumbqrnen since 7875

€ag Test 7s4 poundt

It is of vast importance to every lumber dealers that Hipolito Screen Doors will stand such a tremendous weight-fst of more importance still is it that the Hipolito Doors are put to such a test.

That this and other tests are being constantly conducted to maintain our high standard of workmanship, assures you uniformly good screen doors that well merit the unqualifred guarantee under which they are sold.

Ecreenilgoora d

Unretouched photograph of corner used in terit... Notethe wood shattered, but the corner still held The Famous Corners of Strength.