Merchant Magazine - January 1922

Publisher Emeritus A. D. Bell, Jr.

Editor-Publisher David Cutler

Contributine Editor Dwight Curran

Advertisinglroduction Mgr, Ms. D- Hamil

Art Director Martha Emery

Staff Artist Terry Wilson

Circulation Marsha Kelley

The Merchant Magazine is rrublished monthly at 45{X) -Campus Dr., suite 476, Newport Beach, C4.92660. Phone (714) 549-8393 or (714) 549-8394 by The Merchant Masazine. Inc. Secondclass Doslage rate--s paid at Newport Beach. Ca.. and addiiional offices. Advertising rates upon request.

ADVERTISING OFFICES

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660. Phone ('ll4) 5498393.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd., Los Angeles. Ca. 90024. Phone (213) 477-7593 or (714) 549-8393

SUBSCRIPTIONS

Change of AddressSend subscription orders and address changes to Circulation Deot.. The Merchant Maaazine, 4500 Campus Dr.. suite 4761 Newnort Beacti. Ca.92660. lnclude address label from recent issue if possible, plus new address and zip code.

Subscription RatesU.S.. Canada. Mexico and Latin America: $5-one year: $8-two yearsi $ll-three years. Overseas: $7-ohe vear: $l l-two Vears. Single copies S1.00. Back copies-$1.50 when available.

The Merchant Msgazine serves the members of the: Aiizona Lumber & Builders Supply Assn., Phoenix; Lum- ber Merchaht3 Assn. of Northern California. Los Altos: Montana Building Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn., Salt Lake City and Denver: Lumber Assn. of Southern California. Los Anseles: Western Buildins Material Assnl Olympia. Wa.

THE MERCHANT MAGAZINE

i.s an independent nnga:ine for the retail, x'hole.sale and di.strihution level.r ol the lunrher and huildins nnterial.s and honte imlrrovenrcnt industr.r' in the l3 Western .\toles, concenlraling on nrcrchandising, nnnagenrcnt and accurale, factual neu's report ing and inlerJrretation.

Last yeaf we changed ouf "M.O:'

'#htsffi8ilnam*

Custom finishing was our bag.

How much you know about Watson Plywood, /nc. depends on whoand where-you are. We're very well-known for quality and serviceparticularly along the west coast. But for the first nine years of our business, we built our reputation for quality custom prefinishing ol other people's paneling.

Last year, all that changed.

In 1975, we introduced our own complete line of prefinished paneling, with over 50 finishes on plywood, hardboard and particleboardpl us vinyl-laminated plywood and particleboard panels. Sales results were so good-even in a very bad year for building-that we surprised even ourselves.

We found that paneling customers don't really need hundreds of choices. They need a single product that'll do the job they wanl. So we gave them a realistic number of options in popular colors and wood grains. And we gave them special service when and where they needed it.

It worked. And now, we're expanding.

Our distribution capability will soon be nation-wide, including the eastern states. Our marketing people are seasoned and proven experts. Our sales group knows its business -and they know something about yours, too. All in all, we're a national company-with expanded distribution, quality products and high caliber people.

So, we changed our name.

As National Plywood, lnc., we're a truly new old company. We've been in business for ten years. We have quality products, excellent sales and service, and first-rate people from all segments of the industry. Everything you need to increase the sales appeal of your paneling.

Remember our new name. National Plywood, lnc. NPl. lf you'd like full information on how our products and distribution can help you, write us.

NATIONAL PLYWOOD, INC.

28Ol El Presidio Avenue

Long Beach, California 90810

(Formerly Watson Plywood, Inc.)

The Never Ending Battle

ED ERHAPS it might be more understandable f when an Eastern newspaper commits errors in fact in an editorial excoriating the lumber industry for its logging practices near the Redwood National Park, but when a major Western newspaper scrambles the facts as badly as did the San Francisco Chronicle in a recent editorial, it gives pause to wonder if they are ever going to get their facts straight on the redwood park.

It certainly is not for lack of industry effort. Correcting the neglect of decades, the lumber industry began in the 1960s to do all it could reasonably be expected to do-and then someto get its message across to the press, particularly in California, home of the Redwood National Park. But somehow, the old misconccptions, fed no doubt by the zealots of the Sierra Club and like preservationist lobbies, continue to pJague the truth.

In an exceptionally effective letter to the editor of The Chronicle, William D. Walsh, executive vice president of Arcata National, precisely uses facts to present what is really occurring in connection with the logging being done in the area around the park. Arcata National is the parent company of Arcata Redwood, one of

the three lumber companies involved; the others being l,ouisiana-Pacific Corp. and Simpson Timber Co.

Briefly, part of his letter stated: "The essence [of expert testimony] was: current logging operations are not having a significant adverse impact on [the] Redwood National Park." Additionally, that "although the environmental unit of the Attorney General's office and the Natural Resources Defense Council filed suits respectively one and two years ago alleging improper logging practices, neither has seen fit to prosecute their actions."

Closing his letter, Walsh observes "You might also discover that the operating timber companies, for obvious reasons of economic self-interest, if nothing else, take better care of the areas around the Park than does the underfunded. understaffed National Park Service."

We regret we lack the room to present this letter in full for it is a telling argument of facts and reason against the ill-based emotionalism of a supposedly responsible metropolitan newspaper that should know better.

And so the never endine battle continues.

This tradition of finest quality and service since 1943 has made Hunter Woodworks one of the nation's leading pallet manufacturers.

We are now able to deliver pallets to you anywhere across the nation. Our experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states. HUNTER

Crystal gazi n( r[00n

Irt t/ris rrtcrgcr-rrtitttletl era. v'itJt tltt: large rrtill opcrutions at qtrirhrg vttallt'r rrtills, as a x'ltalt' s( ()ops up plutrktrtrt, v'ltctt is the positiotr tt.f tlte indapetulettt v'ltolesalerl The Merchant Magazine racerttly ilftervictvcd Stcre freetttotr (Stt'phen G. F-rt'ottutr & Crt.) tvitlt tltt' .fitl l ortitrg rath er ltr cid rc sul t s.

Q:Wc'vc helrrd thlt rtt lt ulloiesalcrs' ntcr'1ing, I ferv 1-clr s ltgo vott statcd thc rvholcsa]cI wils ilrl !'r)(lllltgcrcd s1-rccics. pLrssibll hcadirrq l'rrl oltsoleSC!.llCL'.

A:Yes. I rccull retttarks to thlrt c1'lcct: lurthcrnrorc that progttostictttiott becorncs i rrcrcasingl-v cvidcn t dtrlirlg dcprcssctl pcliocls such rs \\'!"\'c l)cctl cxpe f rc lrc lng,.

Q:That bc'ing thc ctsc hon'thctt do vott explain tltc ltivcrtt of rterv lvlrolcsrlets rvho ltrvc rcccrttly sprttrtg trp'l

A: Exurining tlrat Ittotc thororrgltlr'. llre majority' ol' "ttctl' "vltolesalcls" lure splintcr gfoups iccbelgs caivirtg ll onr tlte tttolltct gluci.'r'. Attd lirr cVL'r\' lre\\' opc[rt iOn pr'f llaps two l'rrld iheir terts...77lc illcrclmttt itselt

ith the independent wholesaler

serves as excellent reference. Check the number of wholesalers you were listing in your post War II issues against those listed today. The list has diminishedT5%.

Q: Between independent wholesalers and mill reps you seem to find a distinct hiatus.

A: Indeed I do. Mill reps do not operate on their own capital. Essentially they are salary and/or commission men. The position enjoys the further advantage of a constant source of supply. But some autonomy has been sacrificed. The independerrt wholesaler buys from many, many mils-including quite a number of the captives.

Q: But can the independent compete with the monolithic mill dominated operations and their reps?

Story at a Glance

A: Under circumstances of a price war at the docks or a surfeit of transit cars he's a fool if he attempts mono a mano confrontation. At the same time he's in an ailvantageous position: Often he can buy from the mills at prices equaling or even bettering the embattled market, and at a modest profit to himself, or he can turn from the selling of fir dimension focusing his efforts in other areas. Then too, he can find a special niche for himself.

Q: Can you tell me more about the "special niche"?

A: Yep. Under such circumstances I find I'm concentrating essentially in three areas-random hem-fir, studs of all species, and the block specifications.

Q:Would you tell me more of these "block specifications"?

A: Certainly. The block can be rail, cargo, truc* and trailer, or any combination of the three. Let's use a hypothetical case: A retailer wishes to buy ahalf million feet of specified fir dimension. If he will permit a small percentage of additional random stock we can generally maneuver the entire spec into a random length price. Furthermore, I sell it close-I have to. Competition in

this snake pit is bare-fanged. But look around this office. Do you know of any similar operations with a lesser overhead? I can sell low and still make a modest profit. And there's a side goodie: generally I'll buy stock in excess of the specification. Such stock is readily salable to other yards.

Q:What do you think of the transit car operations?

A: Ideal for those who wish to deplete their capital and increase their blood pressures. I've done it and spoken to others who specialize in it. When they bare their souls they'll admit that over the long span, say ayear, it's a money loser. They argue "It's an opener. Through it we gain access to additional mill placement business.".....Comme ci comme ca! The odds against the transiter are 2 to l. The mill sells when it thinks it's getting a good price or the time is ripe. The retailer buys when he thinks he's beating the market or it's at its low. Two stances pitted against one. Of course, there are other circumstances too. The buyas-one-needs philosophy for one.

Q: Do you have anything further add?

A: Yes. Let's retire to the local bistro.

A straight forward question and answer session with a prominent Western wholesaler takes a'no-holds -barred look at what has happened and the probable direction of independent wholesaling in the future.

Change and enthusiasm featured At big Portland convention

ITH a total attendance of nearly 1200 and a contagious feel of optimism in the air, the Western Building Material Assn. held its 72nd annual convention recently in Portland with the enthusiastic participation of both exhibitors and members.

The "Quick Pitch" selling talks that kicked off the convention on Sunday, Nov. 16 set the pace: a full house of interested dealers paid close attention to the product spiel of some 25 exhibitors and later save a

standing ovation at the conclusion of Troy Bussey's excellent seminar on selling skills and communication.

The convention also established a landmark in the naming of a new managing officer for the association: there have only been four in its 72 years. Chuck Link will be taking over the reins sometime after March l, from Ross Kincaid, who moves back to his position as director of WMBA's Learning Resource Center. Ross Kincaid had reassumed the

top job on an interim basis after Arny Kirkebo had been unable to continue in the job after a heart attack. Arny Kirkebo has returned to his duties as administrative director, the job he had help previously.

ln recognizing the massive contribution made by Ross Kincaid in his 20 years as executive director of "Western," outgoing president E.P. "Woody" Railey cited the many association programs and activities that the enersetic and

CARRYING THE affectionately-bestowed title

of "Yardbird" is WBMA's all-around right hand man (1) John Kendall, with new presidentTom Howell. (2) Ken Palmer, Tom Brady, Jack Walter, Mike Zagone, Bill Wojtech, Tom Graham, and Eill Zagone, all wearing their bright red K&S Distributing

Co. windbreakers. (3) Steve Oavis. Don Ericson, Doug Bender. (4) Harry Mendenhall, Lowell Cochran, Gary Thompson. (5) Emilie Kincaid, Rozanne and Bud Beil. (6) Karsten and Barbara Tjernagel. (7) Jerry and Chuck Lauber. (8) Joe Campero, Martin Wilkman,

Ken McCoun. (9) Larkin Kaliher, Herschel Greenwade. (101 0ick Rust, Curt Kehoe. (111 Eill Wiederhold, Don Garrod, "Chic" Kudlac. (12) Phil Bowman, David Barry. (13) Carl Gibbs, Jim, Frear, John Simianer. (141 BillWorkman, Jim Mayhew. Bob Dubay. (15) Vern Greer, Sel VanderWegen.

Jtnurry, 1970

well-organized Kincaid had initi' ated during his tenure. Recognizing the role Ross's wife Gladys has held, Railey correctly observed that together, "they have been the Western."

Acknowledging an obviously heartfelt standing ovation, Kincaid acknowledged the solid support he has received over the years from the membership and the staff, including special recognition to Arny Kirkebo. He said the experiences had been "from mountain top to valley" and the years ones of "never ending challenges."

In an aside, he mentioned that he had recently seen previous WBMA manager Bill Bell, now 86, and that he still followed the activities of the association.

Chuck Link is well-qualified for

his upcoming duties as executive director. He is a past president and director of WBMA and recently resigned as secretary of the National Lumber and Building Material Dealers Association and has completed two years as chairman of the [,earn-

Story at a Glance

Ross Kincaid steps down from top WBMA job after 20 years

Chuck Link named new managing officer Tom Howell, Cascade Lumber, Yakima, Wa., elected new president . 1976 convention will be in Spokane.

ing Resource Advisory Council. He has been with Boise Cascade for 19 years, most recently as employee relations manager. He and his wife, Ruth, plan to move shortly from Boise to Olympia,Wa., home of the association.

Newly elected officers include: president, Tom W. Howell, Cascade Building Center, Yakima, Wa.; vice presidents Charles Shafer, Irrigators Lumber Co., Caldwell, Id., and Gordon Gerretsen, Gerretsen Building Supply Co. Roseburg, Or.; and national directors W. Stewar Orr. Three C's Lumber Co., Grants Pass, Or. and Ross Kincaid.

Directors are Marion Nussbaumer, Jack Peterson, Robert Adams, Elliott McCluney, Neil Werner, Matt Mattson, Woody Anderson, Charles Hoen(Please turn to page ss )

tEW EXECUTIVE DIRECT0R (1) Chuck Link and his wife, Rutr and immediate past prez. 'rWoody" Railey. (2) WBMA's Ross Kin' caid, "Woody" Railey. (3) Ken 0lsonberg wields mean hammer in nail driving contest. (4) Gladys Kincaid, Jim Bender, Duane Wolfe. (51 Bud Tomczuk, Roger Baron, Scott Gregg. (6) Bert Kinzig, Marion

Nussbaumer. {7) Ted Baley, John Erler. (8} Phil Harris, Matty Mattson. (9) Alma and Warren Barry, Art Binford. (10) Homer and Hazel Greer. (lt) Violet and Aaron Ayres. (12) Harold Yarbrough, Gordon Gerretsen. (13) Buss Justis. Chris Pope. (14) Merle and Gerald 0rem. (15) Joe Sarro, George Holtzinger, Linda Sarro.

to helpyou goitths GompsGitive edge

Gongress & Expo Goming in March, 1976: The lirst National Home Center/Home lmprovement Congress & Exposition will be held March 7-'10, '1976 at Chicago's McCormick Place. This will be the first such event where exhibits and seminars are totally oriented to the Home Center/Home lmprovement retail concept. lt's a unique opportunity for you . whether you are located in a small town or major metro area an independent or a chain to learn about the product merchandising and operational techniques for successful retailing of home remodeling, improvement, maintenance, decorating, household, recreational/leisure and related products.

Seminars that rellect YOUR needs: The seminar programs will deal totally with subjects that relate to Home Center/Home lmprovement retailing. The Seminar Advisory Board has utilized the results of thousands of questionnaires mailed to retailers throughout the country to develop the seminars. Topics will include store layout and design, product mix, merchandising and displays, advertising and promotion, inventory control and pricing, employee training and development, customer clinics and services. and other subjects important to management, operating, buying and merchandising personnel.

A "one-stop" erposlllon of products: This huge exhibit at McCormick Place will display for the first time, in one place, the broad product mix involved in the retailing of home improvement, remodeling, maintenance, decorating, household, recreational/leisure and related products. You will see many important product lines and services that you will not find at any other single national trade show . . . displayed in terms of the interests and needs of Home Center/Home lmprovement retailing...the products you want to sell to your do-it-yourself and builder/contractor customers.

Special Display Center ot DIY Literalure: Do-it-yourself literature available to you from manufacturers and suppliers will be individually displayed in a special area on the exhibit floor with reference to the exhibitors. This will help you to locate literature of special interest to you and your customers.

Special DIY Clinics on the Exhibit Floor: These continuous clinics will show you new, effective ways to promote and hold your own in-store demonstrations for a wide range of products. Because they will be conducted right on the exhibit floor, during exhibit hours, you will be able to schedule those clinics which interest you without taking time from seminars or exhibit viewing.

Pre-register now at no charge. . and save $5.00

The Congress & Exposition is an event for all of your key people .top management, operating personnel, buyers and merchandisers. You can pre-register all of them now on the form below . . at no cost . and save the $5.00 fee for those who register at the time of the show. Let us know if you need additional forms.

NAME 1

NAME 4

NAME 5 COMPAN\

fl Hardwars sto6. (l)

I Department stoF with homo lmprovomeni dspartment. (J)

E Discount dep8rtnent stor6 wlth homo lmprovament dept. (K)

fl Lumbe, and buildlng matorials whols3al6r, (M)

! Ha.dwar€ whol€sal€r. (N)

E Other whol63aler (Speclfy)

! Manulacluroro.Supplier. (P)

E MsnufacturoB' rgpregentativo orsgent. (O)

C Trad6 A$ocl8tion or Government. (R)

n Indu3try Consultant, O€signor, Allled Prol€Bsional. (S)

International shipment sets harbor record

/|\ S the kickoff for a continuing ^Flprogram of bringing sizeable quantities of hemlock into the Southern California market, the largest barge of lumber ever brought intothe Los Angeles harbor has been landed by the Ed Fountain Lumber Co.

Carrying more than 5,200,000 board feet of hemlock, the lumber comes from the West Coast of Vancouver Island. 8.C.. and was manufactured by Tahsis Lumber Co., a jointly-owned subsidiary of the East Asiatic Co. and Canadian International Paper Co. Tahsis Lumber has a

cedar mill and a hemlock mill. both cut on a sustaindd yield basis.

This is the first time that hemlock lumber has been brought into the Southern California market on a continuing basis, according to Ed Fountain, president of the Los Angeles wholesale firm bearing his name. This initial barge begins a program scheduled to bring in barges of similar quantities every other month, with in excess of 25 million feet committed to be imported by Fountain during 1976.

Story at a Glance

Ocean going barge from British Columbia, Canada, loaded with 5,200,000 b.f. of hemlock, sets new mark as largest lumber shipment ever into Los Angeles harbor.

In addition to the Southern California market, sales are also slated for the Arizona and Nevada markets.

"THAT'S A tOT of sticks of lumber," someone remarked as the first of 5,200,000 board feet of dimension hemlock (1) came off. Pictures (2) and (3) show crane lifting

and swinging lumber down onto dock where longshoremen positioned it for pick up by lift truck. (4) Watching their shipment ar-

rive are Frank Bader and Ed Fountain. (5) Hyster lifts load before moving it to another part of the dock for storage.

Wood's amazing thermal advantages

IAtITH energy conservation occupy- I u inB the center stage spotlight throughout our economy, unit Percentage savings of energy that were formerly skimmed over, if considered at all, are now becoming major items of discussion.

In the building construction field, architects and engineers are designing energy conseryation features into their projects right from the beginning. And one of the starting points is in the selection of materials.

Materials that provide protection against heat flow in and out of a

WOOD INSULATES:

structure, earns them plus ratings in energy conservation. And leading the pack is one of man's oldest and most reliable building materials-timber.

Because of its unique internal structure. wood is a natural insulator. Millions of tiny air cells, trapped within its fibers, make wood an excellent barrier against heat and cold.

With the expanding commitment to energy conservation, wood as a major structural material is receiving even greater attention at the same time that the forest products processing industry is undergoing a technological revolu-

tion. Years of wood research is paying off as commercial industries put the results into practice.

Statistics from the American Society of Heating, Refrigerating and Air Conditioning Engineers (ASHRAE) show that, for equivalent thicknesses, wood is four times as efficient an insulator as concrete block, six times as efficient as brick, l5 times better than concrete or stone, tops steel 400 to l, and is 1,770 times as efficient as aluminum.

Through proper insulation and construction practices, it is estimated that

4 TIMES AS EFFICIENT AS CONCRETE BI.OCK

6 TIMES AS EFFICIENT AS BRICK

the total residential and commercial climate control requirements could be decreased by 4O-5O7o.

Construction industry energy conservation involves much more than just better designs. It starts at the first point where raw materials that eventually produce building components are processed.

Story at a Glance

With energy conservation now critical, wood's insulating properties become more impor- tant... glulam beams, plywood roof and wall panels produce dramatic energy savings in cold climate warehouse.

Any point along this route where energy savings can be made through materials selection, should be computed in arriving at overall totals, The energy and materials involved in procuring and transporting all ingredients that go into the end product are key factors. So are the socio-ecological impacts of each.

For example, in order to produce one ton of output of any material, a larger amount of "direct" raw materials must be purchased and processed.

In turn, an even greater amount of solid matter must be handled and/or processed in order to generate the "direct" raw materials.

Recent estimates indicate that 15.233 tons of "direct" raw materials are used to process an eventual ton of primary ingot aluminum.

Lumber is a renewable resource with the lowest socio-ecological impact. It takes 3.39 tons of standing timber to produce 2.64 tons of "direct" raw material-roundwood. The 0.75 ton left behind, however, is totally biodegradable, and improved methods are steadily reducing this 0.75 figure.

From the 2.64 tons of "direct," one ton of dimension lumber is produced. Unlike metals, the sawmill residual matter is used almost 100% for other wood and paper,products. It also takes only 453 kwh of electricity/ equivalent to produce the one ton of lumber,

Concrete looses its initial advantage -one ton of total input produces one ton of output-when the environmental impact social cost is computed.

Figured as a percent of the material's price, concrete products would be increased by as much as 48Vo. Aluminum would jump 28%,' wil}l^ steel going up 97o. Lumber is at the bottom of the list with only a 2% social cost factor.

While wood-frame construction is most frequently related to single family residences and apartment buildings, technological advancements have extended wood's many advantages to larger commercial and industrial buildings, especially in techniques that produce glulams, large stress-rated structural timbers from smaller pieces of lumber.

Glulams are capturing an everincreasing percentage of the industrial and commercial market, because of their many advantages, including workability, availability, in-place price advantages and thermal qualities.

A recently completed 134,000 sq. ft. warehouse in Lincoln, Neb., is a perfect example. The building, with 14' and 20' ceilings, is primarily constructed of glulam beams, a plywood roof, and panelized plywood wall system. Both roof and walls are insulated with 6-ll2" glass fiber batt insulation.

By taking full advantage of wood's natural qualities, combined with the batt insulation, engineers produced a building requiring no additional heating other than the standard lighting system for outside temperatures down to zero! The design produced an amazingly low 0.04 U-value for the structure.

By comparison, an uninsulated masonry wall would waste six times the heat energy of the insulated wood. Even fully insulated masonry walls would use lOOTo more heat.

Notlust plywood tlmbers too

You know you can get the plywood you want at Crown Plywood. But did you know thatwe also carry complete inventories on rolled roofing, redwood and cedarfencing, masonite products, Doug Fir timbers, pine commons, redwood bender and lath, and plywood sidings?

You can get it all with one call from Crown Plywood.The lumber you need, dhd the service you expect.

So give usa call at 714-530-39^

At the start of the second half of the '70s, the consensus is one of cautious optimism. but predictors are hedging, vacillating, sliding and "how€vering" all over the map when asked for specifics on when a strong home building situation will supplant the fragile housing recovery now limping through the winter.

Final figures on '75 are not yet in, but it's expected housing start figures will hit a 29 year Iow, between l.l * 1.2 million, down from '74's 1.4 million and a world away from '72's all-time record 2.4 million.

Although discouraging, notes the Federal National Mortgage Assn. (Fannie Mae) they must be weighed against the historical record of housing: for the 20 year period 1950-69, starts averaged only a shade over 1.4; and 1.45 is what Fannie Mae sees for '76. .the widely reported Wharton economic forecast sees a 57a - 6% real growth for the economy as a whole this year, about 47oin'77.

Most recent housing starts (Nov. '75) showed a 6% decline below Oct., which had been termed a "statistical fluke" bv economists; the 1,375,000 rat-e was 357o above the Nov. rate a year previous. . .stength of the recovery seemed to be best indicated by an encouraging 19mo. high in bldg. permits.

Pres. of the Federal Reserve Bank of San Francisco says federal support of housing thru its various programs is self-defeating as they eggravate the industry's basic problems. .used homes get the action now: of all $$ being spent on housing, T2% is going for existing homes, compared with 30Vo ftve years ago, says Investors Mortgage Insurand Co.

Attempting to counter high home prices, NLBMDA has unveiled its Packaged Housing Progr_am, which offers six _wood_ frame styles from $20,000 & up,

NEWS BRIEFS

available from yr. local lumber dealer. .package includes prepared house plans, info. on mortgage financing, and cost-saving and energy-conserving construction methods for builders. .

Southerfi Forest Products Assn. is concluding a recent multi-week blitz of Midwestern lumber markets aimed at increasing their already growing clout in that and the Eastern markets; looser in market share ls llestern woods, which now take only % of the No. Central market compared with 36% l0 years ago. .today, 52% of Western production stays in the West, compared with 33% l0 years ago. .

Celotex, U.S. Gypsum, National Gypsum and GeorgiaPacific have been freed by a U.S. judge of contempt charges in connection with gypsum price ftxing charges citing the action as "double jeopardy" as the firms have already been convicted of some of the alleged price fixing charges; appeals on those charges are still pending.

J. E. HiSSins Lumber, San Francisco, has opened a new National Div. at Rocklin. Ca.. which has been set up and will be oper- ated by American Lumber Species, Inc. staffers under ALS pres. Les Neadeau, who also becomes div. mgr.; ALS, which plans a new and larger remanufacturing plant, continues to own Mountain Milling, Inc. .High Sierra Wood Products (Bob Prouty, mgr.) recently bought ALS's reman plant at Rocklin.

Sierra Pacific Industries plans to purchase the entire No. Ca. assets of the late Abraham Rochlin (see obituaries, p. 46), no price revealed in the transaction; SPI's "Red" Emmerson has vet

to announce future status of the properties. .

Feb. l, Oregon Pacific Industries' distribution centers will officially change their names to Sequoia Supply; centers are at Fairfield, Ca.; Wilsonville, Or.; and Tacoma, Wa., the OP name will still be used by the trading staff. .ICR Corp. has moved its Hq. to Van Nuys, Ca. from Pasadena. .Chandler Supply, Boise, Id., and Brown's Industries, McCall, have jointly purchased Salmon River Lumber Co., Riggins, ld., no price announced.

Jackson Lumber Co., Casper, Wy., is building a 5,000 sq.ft. ($217,000) store and office bldg. addition. A.C. Houston Lumber's new 10,000 sq. ft new store, Hyw. 180 East of Silver City, N.M., is set to be completed this mo. Scio Building Supply, Scio, Or., is finishing up construction of its lumber vard.

Neiman-Reed's lOth Lumbef City store (Van Nuys, Ca.) is expected to be completed in about 60 days. Dunn Lumber Co., near Everett, Wa., plans a March opening for its new 20,000 sq. ft. center; it will be their 5th outlet. . .Capital Lumber, Cheyenne, Wy., plans additional expansion as part of "Phase 2," but plans currently are indefinite.

Andersonia Forest Products is a new Arcata, Ca., office wholesaler which plans a primary emphasis on remanufacturing/marketing of redwood nationwide as well as export; principal officers are G.E. "Ed" Anderson and Dick Harmer, both ex-Twin Harbors Lumber Co. Copeland Lumber has been ok'd for an expansion of its Prineville, Or., yard by the local City Council.

WHAT'S D&R DOING

Producing

Da,nt

Manufacluring sidings and Western Red Cedar specialties

D & R's Marysville plant produces rough bevel siding in select tight knot grades and ships by rail and truck to all markets. Look to D & R for quality cedar sidings and specialties. Contact our Cedar Dept.

Da,nt

Supplying

ALSC Chalrman

John Kelly has been elected the new chairman of the American Lumber Standards Committee.

He succeeds Earl McGowin who held the position for nearly a decade. Kelly was elected to office. the only Westerner

A 35 year veteran of the lumber industry and manager of Trend Lumber Co., Arcata, Ca., Kelly is past President of the West Coast Lumber Inspection Bureau and has worked in everY phase of the lumber industry from logging to wholesale to sawmill.

The ALSC is the governing bodY and licensing agent for all the lumber grading and rules writing agencies in the United States. Its purpose is to control quality standards for lumber produced in this countrY. Members are appointed by the Secretary of Commerce from independent inspection agencies, architectural associatibns, manufacturers, distributors and consumers of lumber. It was initially organized so the lumber industry could police itself rather than have the government enforce grading rules. Fraudulent grading and grade stamps have become virtually nonexistent since the inception of ALSC, according to Kelly.

Of the 44 members and alternates, 17 are Western lumbermen.

The staff of 14 includes 8 inspectors and a chief inspector who continually check mills and are empowered to shut a mill down by pulling the grading stamps.

A New Book on LMC

A new book tells the human story of Lumbermens Merchandising Corp. through people, incidents, what they said, what they did and how they built the wholesale and warehousing company from a $3500 capital investment to one doing a $120 million annual volume.

It was written by lumber industrY veteran James Buckley, Sr., who pro' moted and helped organize LMC in 1935 and who retired as senior v.p. of Georgia-Pacific.

Copies are available from Binford & Mort. Publishers, 2535 S.W. llth St., Portland, Or.,972O2 at $4.95 each.

Hardwood Assn's. 20th

The Northwest Hardwood Association, the membership of which has quintupled since its founding in 1955, met in Seattle recently to celebrate its 20th anniversary.

One of the highlights was a talk by Emmet Nist of Seattle-Tacoma Box Co., the association's first president, who paid tribute to the men who worked with him in establishing the NHA.

A new slate of officers includes president Sandy Bremner, Export Pacific, Inc., Tacoma, Wa.l v.p. Michael Starling, Tumac Lumber Co., Inc., Portland: and treasurer, Robert Harrison, Hampton Hardwoods, Inc., Portland.

New directors are Fred Nelson, Goodyear-Nelson Hardwood Lumber Co., Inc., Sedro-Woolley, Wa.l Carson May, American Crossarm & Conduit Co., Chehalis, Wa., and Paul Stern, Mason Hardwood Co.. Portland.

South Bay Adds Gedar Dlv.

Colly Pare has been named to head South Bay Redwood Company's new cedar products division, according to Jim Frodsham, president. Assisting Pare is Dennis Richardson.

Inventory at the Orange, Ca., yard consists of l" and 2" clear and select tight knot grades in rough and pattern plus an inventory of 4" rough green timbers.

Backed by 46 years' experience in forest products, Pare (pronounced Perry) worked extensively in cedar with MacMillan-Bloedel, B.C. Manufacturing (now part of M-B) and served 15 years with the Pacific Lumber Inspection Bureau.

Ward & Harrington Lumber, now part of National Building Centers, hired him 13 years ago to establish and operate their cedar division. He was most recently in charge of NBC's Crown Cedar Co. A native of Vancouver, B.C., he has worked as a grader, quality control specialist and in management.

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Drawer sides, T-guides, a wide range of f urniture parts are milled from domestic hardwoods. Consistent oattern and moisture control, on-time delivery. that's what furniture manufacturers expect and get from D&R Lumber Products! Need help? Ask D&R's Millwork Dept.

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GALEN DAR

JANUARY

Los Angeles Hoo-Hoo-Ette Club - Jan. 12, dinner meeting, Limehouse, Chinatown, Los Angeles.

Oakland Hoo-Hoo Club - Jan. 15, concat, Francesco's Restaurant, Oakland, Ca.

Coast to Coast Stores - Jan l8-20, Western div. meeting, Portland Hilton, Portland.

82nd California Gift ShowJan. 18-23, Bi-ltmore Hotel, Convention & Exhibit Center, Merchandise Mart, Los Angeles.

Spokane Hoo-Hoo ClubJan. 19, meeting, Stockyards Inn, Spokane, Wa.

San Francisco Hoo-Hoo Club - Jan. 21, meeting, The Storyboard Restaurant, San Francisco.

Los Angeles Hoo-Hoo Club - Jan.23, golf & concat, Los Coyotes Country Club, Buena Park, Ca.

Mountain States Hardware & lmplement Assn. - Jan.2527, convention, Stouffer's Inn, Denver.

Pacific Northwest Hardware & Implement Assn. - Jan.2527, convention, Sheraton Hotel, Lloyd Center, Portland.

Orange County Hoo-Hoo-Ette Club - Jan. 27, meeting (place to be announced).

Morintain States Lumber Dealers Assn.Jan. 27. R.O.I. program, Executive Tower Inn, Denver, Co,

Redwood Region Logging Conference - Jan. 29-30, Eureka' ca'

FEBRuARY

Mountain States Lumber Dealers Assn.Feb. 3, Selling Skills program, Travelodge, Denver, Co.

National Woodwork Mfgrs. Assn.Feb. 8-l l,49th annual meeting, Newport Beach Marriott Hotel, Newport Beach, Ca.

Los Angeles Hoo-Hoo-Ette ClubFeb. 9, dinner meeting, home of Becky Reyes, Montebello, Ca.

Spokane Hoo-Hoo Club - Feb. 14, Valentine's Party, (place to be announced).

Los Angeles Hoo-Hoo ClubFeb. 14, Valentine's Dance, General Lee's (Chinatown) Los Angeles, Ca.

The Technology, Engineering & Marketing Congress - Feb. l7-18, Purpose: more markets for wood, Dunes Hotel, Las Vegas, Nv.

San Francisco Hoo-Hoo Club - Feb. 18, meeting, The Storyboard Restaurant, San Francisco.

Washington Hardware Co. (Anchorage Branch) - Feb. 2021, annual hardware dealers show, company showroom, Anchorage, Ak.

Western States Hardware/Housewares, Paint & Garden Show - Eeb. 22-24, Brooks Hall, Civic Center, San Francisco.

Pacific Coast Wholesale Hardwood Distributors Assn.Feb. 22-25, annual convention, Arizona Biltmore, Phoenix.

Silver annivers ary conference

f! afUen than use their 25th anI I niversary as an occasion for self-congratulations, the Lumber Association of Southern California structured their convention program on basics; what makes profit, how to make more profit and how to plug the leaks that result in losses.

It was done by manning several panel discussions with the men who really know what is going on in an industry: the men who own, operate and manage the businesses on a day-to-day basis. The results of this real-life feedback were uniformly successful as they produced an abundance of helpful (profitable) hints, suggestions and tips.

Association officers for 1976 include Chuck Jenkins, who continues as president.

The previous president, Seth Potter, resigned the office when he moved to Portland to accept an executive post with the Dant and Russell Co. and Jenkins moved up to fiIl out Potter's unexpired term. Other officers include Don Derbes, lst v.p., Jim Barr, 2nd v.p.l Ralph Cardwell, treas.; and Bill Cowling, sec. Reporting on LASC s recent reorganization at the opening session. Chuck Jenkins covered their four

Story at a Glance

"Back to basics" themed quarter century confab

Young Westerners Club formed ... Chuck Jenkins continues as president for 1976 . . next year's convention dates: Nov.10-13.

major functioning committees: (l) communications, (2) education, (3) legislative, and (4) wood promotion.

W, 4il

Keynote speaker "Bud" Hogberg dwelt on the importance of a profit orientation for business. the role of a manager, and various management methods,

He called profits the activating element in society and observed that all employees of a firm look first

the money

make,

then to recognition of their efforts, a sense

PANEtISTS included (1) Don Brown, Jerry Huff. (2) Honored for his WCLIB years of service was (3) Carl Ramstrom (left) with Leon Lauderbach. (4) Bob Bansom, Jerry Essley, Steve Freeman. (41 John Weston, Gordon Beach. (5) Hank Childers,AndyBeck' strom, Gordon Woolard. (6) Sylvia and Jim

Frodsham. (7) Ken Thompson, Frank Moloney. (8) Ed Fountain, Sr., Jack Secoy, Dean Votruba. (9) Phil Butterfield, Farris Short, Wendell Lawson, Frank 0uattrocchi. (10l.Ted Schafer, Jay Moede, (11) John Lipani, Gordon Beach, Wally Swanson. (12) Pete Marshall, Joyce Morrill, 8ob Book.

sales techniques and programs.

at

they

and

Jenuary, 1976

of belonging, and fulfillment.

"Building Profit Into a Building Material Business," the initial panel discussion, first heard co-chairman Bob Rodecker, Williams Lumber Co., discuss costs beyond salary, such as money-borrowing expenses, recruitment and. training and the necessity to figure them into overall financial planning. Milt Johnson, Home Lumber Co., stressed the importance of an orderly sequence both in the yard and office and the savings resulting from efficient materials hand,ing in the yard.

Pete Ganahl, Ganahl Lumber, reviewed major areas involved in establishing a remanufacturing plan. Cited

AT WELL-ATTENDED meetings were (1) Bill Cowling. Gary Thomson, Don Derbes. (2) Denny Gilchrist, Daryl Bond, Pete Marshall. (3) Bill Johnson, Max Garmon. (4) Bob McBrien, Bob Woods. (51 Al Newkirk, Marc Myers, Stan Brown, (6) Jim Newquist and tennisgreatNancy Chaffee Kiner. (7) Steve Overton, Hank Childers. (81 Paul 0rban, Jr. Bob Marriott. (9) Dennis Kirk, Pete Ganahl. (10) Jerry Essley chats with golf star. Ken Venturi, one of the convention speakers. (11) 0ne of the profit-oriented panels included (foreground) Milt Johnson, Pete Ganahl, John Purcell; at rear: Bob Rodecker, Frank Purcell.

were (1) space (2) building (3) rnachinery (4) people (5) raw materials and (6) a market to sell. John Purcell, Builders Supply, spoke on credit costs such as the cost of processing invoices, departmental workings and collections. He urged everyone to prepare for the new error disclosure statements required by the feds.

Former LASC president Frank Purcell, John's brother and a panel co-chairman, reviewed administrative costs. counseled all to beware hidden costs and listed a number of horrors that can and do occur in the course of everyday business life.

That night's Silver Anniversary dinner dance drew all the 250 attending to the big bash and made arising next morning in time for the Young Westerners organizational breakfast at 7:30 a.m. more than a little difficult for some. Formation of the new under-35 group is proceeding and a schedule of events is in the process of being determined.

A second panel, "Profitable Wholesaling by Maintaining Basics," cochaired by Jim Newquist, Eel River Sales, and John Weston, Far West Fir Sales, began with panelist Jim Rossman of Twin Harbors Lumber (Please turn to page to)

MR PRESlDEttlT, Chuck Jenkins, continues at the helm; with him is immediate pastpresident Seth Potter of Dant & Russell and his wife "Jimmie." Lower photo: another fdrmer president, Leon Lauderbach and exec. v.p. Wayne Gardner, looking amazingly fit after recent open heart surgery.

u!a

HARRY MENDENHATT executive vice presidenl Lumber Merchqnls Associotion of Norlhern Colifornio 1055 Lincoln Ave. San Jose. Ca.95125 (408).295,4103

1|\N November 21, Bruce Pohle of \f Southern Lumber Co., in SanJose and I testified before the Senate Subcommittee on CAL/OSHA in Los Angeles. Senator Russell chaired the hearings which were aimed at finding out from business if CAL/OSHA was accomplishing improvement in safety and a reduction in injuries or whether it was just another harrassment of business.

Most of those testifying were from large corporations such as GM and Ford but it was apparent that everyone had dssentially the same complaint. It was

obvious that the compliance officers were spending more time looking for ungrounded coffee pots, ungrounded circuits, and other similar electrical violations than they were in assisting to reduce the number of injuries in industry. Senator Russell commented that 80% of all violations cited were for electrical of one form or another.

All of those testifying commented on the seeming lack of knowledge the inspectors had of the industry they were inspecting. They enforced the safety codes to the very letter even though in some cases it caused a greater hazard. Had they been knowledgeable they would have realized that the codes cannot be applied to every piece of machinery and every condition in exactly the same manner.

LMA has received copies of several inspections of lumber yards by the CAL/OSHA compliance officers and in all but a very few cases the compliance officers expressed an arrogant attitude and attempted to impress management with their authority. Violations found were almost all in the non-serious category and most were based upon noncompliance with codes rather than citing specific safety hizards.

We testified that California should attempt to re-establish the excellent rapport between the Division of Industrial Safety and the business community that was prevalent only three short years ago.

NEW MEMBERS o{ Black Bart Hoo-Hoo club are (l-r) Ken Rupp, Dave Damon, Jerry Schisser, Ted Schoen, Tom Gilley, Emery Hunt, Herbert Manning, Dan Naughton, Chris Johnson, William Atwood and Jim Ford. lnitiation was in Ukiah, Ca.; Merl Tanner, program chairman.

NNONTANA NEWS

By R.V. PETERSEN execulive secretary

,\ NOTHER step in the escalalrl tion of bureaucratic regimentation was made with the implementation of the Equal Credit Opportunity Act.

There is probably no dispute with the theory or purposes of the act; what is deplorable is a "need" which must be answered by federal direc-

tive. Regardless of opinion, the Regulation became effective October 28, 197 5 purporting to eliminate discrimination in credit opportunity on the basis of marital status or sex.

According to the Federal Reserve Board "the Equal Credit Opportunity Act constitutes a determination by the Congress that sex or marital status of an applicant shall not be used, as such, in evaluating the applicant's creditworthiness." Con-

gress charged the Federal Reserve Board with writing the rules, enforcement to be by "a number of federal agencies acting in their own jurisdiction, after consultation with the public, including women's groups, other customers, credjtors large and small, individuals and the Congress."

Some provisions of the Regulations:

-A ban on use of sex or marital status in credit screening systems.

-No inquiries into birth control practices, childbearing capabilities or intentions.

-Generally, no requirement or use of any unfavorable information about a spouse or former spouse where an applicant applies independently for credit.

-Reasons for terminating or deny- ing credit may be required of creditors.

By FRANK DAVIS executive vice president

.f HE following is a release from I the State of Arizona on OSHA.

Donald G. Wiseman. Director of the Occupational Safety and Health Division, has announced that the Federal Department of Labor has turned the administration of OSHA over to the State of Arizona for Arizona employers.

Any employer in Arizona can now receive safety help, at no cost, by calling or writing the consultation section of the Division of Occupational Safety and Health.

Arizona is unique in that employers can ask for help in safety in their workplaces and no citations or penalties will be issued. The Division of Occupational Safety and Health guarantees that a voluntary request for a consultation will not senerate

an official compliance inspection. This is an opportunity afforded by the Arizona law for employers to find out at no cost what, if anything, they need to do to meet the state safety standards. Call (602) 27 1-5'195 or write the consultation section, Division of the Occupational Safety and Health, 1601 West Jefferson, Phoenix 85007.

In other association activities: in December, in conjunction with the second quarter board meeting held on Friday, December 19, the following committees held meetings on Thursday, December 18. They were convention ' planning, long range planning, and membership. The meetings were all held at the Double Tree Inn, Tucson.

Fourteen members were approved for membership.

N0R#ffi*'H6#'' ''M

By ROSS KINCAID executive director

As a reminder: the Fair Labor Starr dards Amendments of 1974 provide for an increase in the minimum wage rate to $2.30 per hourbeginning January 1, t97 6.

The NLBMDA Transportation & Materials Handling Committee has testified before the Chicago Board of Trade in opposition of the 33" unit theY adopted as the standard for the industry.

The National stronglY suPPorts a 25" plywood unit because it is con-

sidered to be less costly to handle. You are urged to examine your handling costs to determine if the 25" package would be of benefit. If you find it so, write to Jim Sullivan, P.O. Box 644, Vancouver, Wa. 98660 and express your support of the National and its committee in favor of the 25" unit.

The Farmers Home Administration received its full apportionment of fiscal 1976 funds in November and has started allocating those funds to the field. $2.343 billion (for Sec. 502 single-fanr ily home loans) and $340 million (for Sec. 515 rental housing) will be available.

Mountain States Lumber Dealers Association

5401 South Princo St., Littleton, Co. 80120 (303)795-2826

By KENT MOXEY executive secretary

FlXg of our forthcoming employee

\;ltraining programs is our basic materials estimating school, conducted by our own O. K.Stookesberry, a long time lumber dealer, teacher, builder.

He knows it all by heart and long ago learned the importance of knowing how to come up with a material

list and estimate you can be confident in, without wasting a bunch of time doing it.

The student is led for two daYs through a set of blueprints for a house, and in the process learns to use the scale, read blueprints and use his head. Many formulae, hints, and ideas for efficient estimating are taught.

The theme is practical use of estimating as a selling tool so it becomes a habit when dealing with the customer on the phone, at the counter, or outside.

L. D. Elwell, assistant administrator for Rural Housing, expects these funds to provide about 120,000 units of single-family housing and 23,000 of multifamily.

Funds are being allocated to the field on a month-to-month basis and it is expected the funds will move quickly. Further information and appfication may be made through the local and state FHA offices. Expeditious application is urged.

The Hoff Companies, Inc. of Boise has announced the following appointments to its executive team: James C. Hayes, exec. v.p.;James D. Pippin, v.p.; Harold E. Raper, treasurer.

Our congratulations to Jim Hayes, past WBMA president, Mr. Pippin and Mr. Raper and best wishes to them and the Hoff Companies for much future success.

This is a basic school for the beginner. All materials necessary for the students are provided-a set of blueprints, scale, pencils and paper. Lunches and refreshments are also included.

School sessions are from 8:30-4:30 daily.

Mon-Tues. Mar 8-9. Denver. Howard Johnson's at the Mart I-25 & 5 8th Ave. Ph. 892-17 l7 Mon-Tues, Mar 15-16, Albuquerque Hilton. I-25 & I-40. Ph.243-8661

Mon-Tues, Mar 22-23, Salt Lake City, Rodeway Inn, 154 W.6th So. Ph. szt-2145

Plan how you and your employees can participate in our association's l9'1 6 edtcation program.

Please mail your enrollment form to the Association office at an early date. Supplemental enrollments can be made later.

FILL THE ORDER WTTH ONE CALI TO THE SXPERIENCED SPECIATISTS

Complete remanufacturing facilities on 20 acres I Specialists in supplying hard-to-find species, at Rocklin, California. $urface, Resaw, PET, cuts or grades. Softwoods and Hardwoods. Drying. 10-car spurIntransit facilities, Load I Treated products, Ties, Lumber, Sf{e1 unitized box or flats. lf it's a milling iob . . . I Shingles, Poles, Plywood, Finger Joint Blanks, we'll do itt Rocklin. Galifornia 95677 | $hop and Moulding we'lldo Rocklin, Grades. Glu-Lam Beams. lf it's a lumber need . we'llfill it!

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lumber Association of Southern California

1915B€yorly Blyd., Los Angeles, Calil. 90057,(213) 483-8450

THtr SOUTHLAINE

hearted and generous people who make it up.

I MISSED the column for the I month of December due to hospitalization. It is great to be back among the living and the doctors all say that the scar will be as unnoticeable as a mole on the end of one3 nose.

To all the many wonderful people in the industry who wished me a speedy recovery, I say "Thank you." Each of you were very kind and it is a great feeling to know that in a way we are considered a part of a great industry, made so by the many warm-

Since it is January, each firm should have already made plans as to what it will accomplish in 1976. But in case you haven't, or in the event you can use some fill ins, why not start thinking about association programs and what they can offer you.

For example, our bulletins have recently carried information about the Federal Truth in Lending Requirements.

Educational seminars are being planned for the various levels of management. A continuing program

on education is available to train new employees in product knowledge. An "Under 35" age group is being set up to allow younger people a forum for their ideas, an exchange of information.

The association's committees on wood promotion, education and legislation have started active programs on behalf of the industry in each category mentioned. If you have a strong feeling towards working on a committee and realize the value it can be to you as well as the worth of your contribution to the industry, volunteer; your assistance can be used.

As regulations increase, your work load increases. As business declines, in periods of slow building activity, your work load increases. You need a source of outside help for insurance buying, legislation, training employees and the myriad of other challenges that present themselves each business day.

executive vice president

Distributor Elections

Roger Hancock of Arizona Millworlg Phoenix, has been elected president of the National Building Material Distributors Assn. at their recent 24th annual convention, held in Washington, D.C. He succeeds another Westerner, Richard Freeman of Sotal Commercial, Los Angeles.

Other prominent Westerners in the organization include new 3-year director Richard Lundgren, Palmer G. Lewis Co., Auburn, Wa.; and continuing 2-year director Fred S. Thomson, Inland Lumber Co., Colton, Ca.

In addition to'special honors for outgoing president Freeman, others recognized were retiring directors Clark Gittings, Gittings Lumber Co., Denver, and Peter J. Hall, Lumber Products, Portland, Or.

25th CONFERENCE

Gontinued, finm page zs ) who enumerated a list of built-in costs in direct mill wholesaling. He warned that accounts receivable costs can quickly hike a company's other costs, and cut profits.

The delightful humor of Carl Poynor of the Al Peirce Co.. brightened his message that profits are essential for the wholesaler to take the risk he does and that a strong wholesaler is a very effective business instrument for the dealer. Gordon Beach, Rygel Lumber Sales, told of their system of braking out sales into dollars and percentages in various administrative areas to give them better control.

The ebullient Frank Quattrocchi, American Forest Products Corp., in stressing the need for effective in-

The Melchant Magazine

ventory management, said he felt strongly that everything in a wholesaler's inventory must be profitable; "each item must carry its own weight."

The Friday morning panel, November 21, was co<haired by E.L. Newkirk, Chandler Lumber, and Frank Higgins of National Building Centers. Don Brown, Terry Building Centers, kicked off the talks by discussing selling costs, employee reimbursements and compensation and related overhead.

Huff Lumber Company's Jerry Huff spoke from his experience in the milling business calling downfall the biggest problem in milling. He noted the difficulty of finding qualified men to operate their machines and the continuing grief of repairs. In some instances, they have had to manufacture their own parts to keep their Sante Fe Springs operation working efficiently.

Panelist kon Lauderbach, Orange Coast Lumber, said their numero uno goal was the best return on investment and described administration as being like management in that too much could be as bad as too little. Paul Orban, Jr. said that using common carriers can sometimes be cheaper to use when deadheading is involved in a shipment to a customer. He questioned whether all firms knew their real loading and unloading costs.

Packaging for cost control was one of the largest problems in truss manufacturing, stated Bob Marriott. Boyd Lumber, adding that field repairs are a continuing cost problem. He emphasized the necessity of cost control in a truss producing operation.

Wrapping up the formal portion of the convention program was the Silver Anniversary luncheon. A large crowd heard Carl Ramstrom honored for his years with the West Coast Lumber Inspection Bureau. Homer Burnaby, Sun Lumber Co., was named president emeritus for his many years of contributions to the lumber industry. In his absence, the plaque was accepted for him by Frank Higgins.

Executive vp. Wayne Gardner was applauded for the speedy recovery he has made following open heart surgery. Immediate past president Seth Potter was recognized for the fine job he performed while president.

Next year's convention will again be at the Spa Hotel in Palm Springs, Nov. 10-13,1976.

Wholesalers' regional meetings

HE North American Wholesale Lumber Association regional meeting pictured here was one of more than two score held during the past few months in the U.S. and Canada.

Meeting host Denny Gilchrist welcomed the gathering of 60 Los Angeles area lumbermen and recognized two (of the three living) past presidents of NAWLA: Bob Wells, who forecast better days ahead, and Bill Baugh, who stressed the importance of intraindustry dialogue.

Western regional NAWLA mgr. Pete Neibling spoke briefly, forecasting a better though not a boom year in 1976; no disintermediation

Story at a Glance

One of a series of NAWLA regional get-togethers, this one featured open discussion by those present of current problems and opportunities assn. sees no outflow of money from s&ls until '77 . annual meet is set for Colorado.

of deposit money from savings and loans until 1977; a Japanese market potential still some years down the road; and a slow, but erratic recovery from the current recession.

He expressed doubt eral government could stimulate housing even tried.

that the fedappreciablyif it really

An open floor discussion of some length concluded the meeting with the lumbermen discussing a wide range of subjects that affect the movement of lumber and other wood products within the marketplace.

SPIRITS UP for '76, despite the downward glance, is NAWLA Western mgr. (11 Pete Niebling. with past prez. Bill Baugh and Bill Buettner. (2) "Chappie" Chapman, Colly Pare, Larry Crabtree. (3) Denny Gilchrist, John Lipani, Ed Fountain, Jr., Jack Secoy.

{4) Pete Speek, Frank Bader. (5} Jim Frodsham, Frank Penberthy. (6) Dick and Bob Theetge, Stu Jones. (7) Farris Short, Norm Wendell. (8) Ken Thompson, George Otto, Bud Burger, Bob Wells. (9) Ted Gilbert, Jon Wolfe, (101 Frank McLean, John Weston,

Bill Hanen. (11) Murray Marsh, Daryl Bond. (12) Frank Lunsford, Chuck Fletcher. (131 Frank Moloney, Randy James,lGene Courchaine. (l4l Dale McCormick, Bob Golding, Pete Parrella, Chub Durnell. (15) David Gold, Steve Taylor, Al Foreman.

PERS@NALS

Ed Shaw is now area mgr. for Champion International's USP manufacturing operations in California, according to William E. Butler, v.p., mfg. Dave Waters moves up to lumber production mgr., Don Linn to Novoply superintendent.

Raymond Nelson has joined Chandler Supply Co.'s Idaho sales force, based in Boise.

Clyde Jennings, mgr. of J&W Lumber, El Cajon, Ca., recently placed 3rd in his "Redwood Racer" in the long grueling Baja 1000 off-road race thru the Mexican peninsula. The racer is on display at the store.

Jared Nichelson is now v.p. sales for all 50 stores of Handyman, Inc., San Diego.

Tony Martin is the new mgr., San Joaquin Lumber Co., Manteca, Ca., according to Gilbert Rowley, gen. mgr. and v.p.

Byron Boyce is the new mgr. of Southwest Forest Industries' Happy Camp, Ca., mill and Bob Gibson, mgr. of the Burnt Ranch and Salyer, Ca., operations.

Jack Couch and Gil Harris have joined Oregon Pacific's Fullerton, Ca., sales office.

Frank Baxley has retired from BreyWright Lumber, Porterville, Ca., after 5 6 years. The company is being sold and will not re-open as a lumber and bldg. mtls. operation.

Nelson Sembach, Inland Lumber Co., Colton. Ca.. is back from a recent jaunt to Scottsdale, Az., that included checking out the big old-car auction.

Roger Fouts is the new mgr. of Woodburn Lumber Co., Woodburn, Or.

Paul Fritchey, Palm Avenue Lumber Co., took a large ad in the local Alhambra, Ca., paper to publicly thank those who had worked to improve the community. He notes he has received very good reception to the ad. Good going, Paul!

William B. Boyd is now corp. v.p. and group exec. for American Standard's Western hemisphere bldg. products group.

Ted Gilbert is back at his Products Sales desk in Newport Beach, Ca., after a Puerto Vallarta, Mexico vacation.

Norm Wendell has joined Far West Fir Sales' sales force , j oin ing, among others, Dorman Dane who has been with Far West about 4 mos.

Sterling Wolfe, Sr., Marquart-Wolfe Lumber Co., Orange, Ca., is back from a recent Mexican vacation in Puerto Vallarta.

Kent Sherburne, Simpson Building Sup- ply Co., Cerritos, Ca., got in a sales safari to Fresno and other California Central Valley spots.

Bill Buettner, United Wholesale Lumber Co., Montebello, Ca., is back from three weeks funtime in Hawaii.

Sam Fineman, president of Bel-Air Door Co., Alhambra, Ca., recently visited their Korean door plant to inspect production of several new doors he designed. He also saw doors they supplied to the new Korean Parliament Hall.

Thomas J. Jordan is the new v.p. marketing services at Masonite's hardboard div.

Fred D. Sampson is now gen. mgr. of Cascade Locks Lumber Co., reports Andrew J. Honzel, v.p.

Robert E. Burke is now mgr. of Pope & Talbot's wood products and timberland operations, Oakridge div., according to George J. Ritchie, v.p. -domestic operations.

William P. Rund is Pope & Talbot's new tech sales rep for their industrial hardboard dept., Portland, reports Robert E. Brooks, director hardboard sales and marketing.

Ed Fountain, Sr., Ed Fountiin Lumber Co., is back in Los Angeles after a British Columbia business trip.

Hal Huff, Oregon Pacific Industries, Portland, recently visited Bob Riggs, mgr. of the Fairfield, Ca., operation.

Tony Brattin is the new mgr. at Precision Milling Co., Burbank, Ca., succeeding Jack Chambers who has retired and plans an April trip to Europe.

Huniington Beoch

Harry Boand, former owner of BoandDaly Lumber Co., Downey, Ca., is recovering from a bout of infectious hepatitus contracted on a Mexican vacation.

Anne Armstrong, former counselor to the President of the USA and a cabinet member, has been elected to the Boise Cascade board of directors.

Curt Wood, Twin Harbors Lumber Co., Arcata, Ca., is now in charge of their redwood operations.

Lloyd Casacca has retired at Fortuna, Ca., after 37 years with The Pacific Lumber Co.

Stanley Newell is the new exec. v.p. at Nicolai Door Co.. Portland.

Carl Nelson is the new Southwest rep, based in the L.A. area. for Clear Fir Sales Co. of Springfield, Or., according to Nels Sandstrom, sales mgr.

Leo Hopper is the new v.p. operations and sales for Brooks-Scanlon's forest products group at Bend, Or. Verlon McKinney, MacBeath Hardwood Co., San Francisco, was a recent business visitor in Los Angeles.

John A. Love, former Colorado governor. has been elected to the board of directors of Denver-based JohnsManville.

George R. Schwartz has joined Rockwool Industries, Denver, as director of marketing.

Jon G. Chase is Masonite's new product line mgr., interior products in their hardboard operations replacing T. J. Jordan, who moves up to v.p. marketing services.

Bruce Pohle is back at Southern Lumber Co., San Jose, Ca., after a holiday trip to So. Ca. to visit relatives.

Bob Merritt is a new outside sales rep. for the Arthur A. Pozzi Co., Santa Ana, Ca., according to headman Don Muller.

Russ Sturdyvin, American Forest Products, Cerritos, Ca., is back from a brief vacation.

Carl E. Darrow has been promoted to exec. v.p. of the American Wood Council, succeeding Boyce Price.

28th VATLEY FBOLIC of San Joaquin Hoo-Hoo club installed Ted Mathews as pres. at recent Fresno, Ca. bash. (1) Jeny DeCou, Bill 0berholser, (the new Southern v.p.), R ick Adams. Roy Parsons. (2) Dale Smith, Gary Johnson, Bob Fargo. Ed Silva, Merv Henrickson. (3) Gerry Shurtliff, A.

Markum, Ron Sidoli, Clint Andovall. (4) Bob Schlotthauer, Les Mason, Jack Warren, Harold Manselian. (5) Ralph Lamon, Lamon Co., San Francisco, Gordon Knott, (new Northern v.p.), Harry Mendenhall, exec. v.p., Lumber Merchants Assn. (6) D. Long, G.

Long, J. Campbell, Al Gomes. (l) Wills presenting golf prizes to Taylor Hubbard and Pete Middlekauff. (8)T. Higgins, Bobby Rader, Craig Gaffney, Bill Saye. (9) Jim Acton, Gary Johnson, Lou Garcia, Mike Bakula.

CCA Type A Producer of LP Wood

WEMA CONVENTION

(Continued from page tt ) hous, John Kettenring,George Osborn, John Stoltenberg, Dale Knudson, Fay Johnstone, Bob McPherson, Lorin Papworth, Don Erickson, Pete Sylvester, Tom Weiss, Gary Weatherly, Moe Moyer, Cliff Furlott, Bud Iamarr, Donald Aitken, Don Ferguson, Ray Connolly, John Carr, Marion Vance, Yic Camozzi, Merlyn Jolley and directors-at-large Idan lverson, Frank Powers and Earl Fosse.

The enthusiasm demonstrated on the opening of the exhibits on Sunday night continued on Monday, which was mainly devoted to letting everyone have the time needed to check out the various displays. A remarkable measure of enthusiasm (and orders) was observed by virtually all the exhibitors who additionally took it as a positive sign for the state of business during our bicentennial year.

The speaker at the Tuesday breakfast was Dr. Edward Reed, senior v.p. and economist for the U.S. National Bank of Oregon, who sees 1976 as"good a year or better for retailers andwholesalers as was 1975." He warned of the increasing role of politics in economics and warned of a resumption of double digit inflation in 1977. Dr. Reed feels the prime lending rate this summer will be aI the 8-8Lh%level.

The return of consumer confidence is seen by Dr. Reed as one of the major influences on this year's economy. He forecast that "alteration and repair business will become more and more important in years to come."

A trio of mini-sessions occupied the balance of the morning. They were on "Finding Money and Keeping It," "Keeping Up With OSHA," and "Going Metric & The Importance of Grading for Satisfied Customers and Better Sales."

The mini-sessions were continued after the well-attended All-Industry Luncheon and before the wrap+rp event of the 72nd annual, the traditional dinner dance.

In other convention business. Ron Pulliman, president of the Young Westerners Club reviewed its growth in the less than three years since its founding. Beginning with 22 members, YWC nowhas 150 members and anticipates continued growth. Their next meeting is at the Valley River Inn, Eugene, Or., February. 6-7-8.

NO NEWS IS BAD NEWS

These days, folks who think they don't need to know what's happening, don't know what hit 'em when it happens. As never before, the best investment you can make in your business life is in knowledge, news, and all the other useful kinds of information you'll find in issues of The Merchant Magazine.

Issues contain:

Selling Tips

Merchandising Information

Promotional Devices

Management Techniques

News of People

hoduct Displays

Hardware, Housewares, Paint & Garden

In-Depth Studies of Dealer and Wholesaler Operations

Employee Training

News from 6 Regions in The West by Asociation Mgrs.

Insights into Industry Trends

Special Series on Hardwood

Advertising Hints

Special Full Page: "News Briefs"

And much, much more: New Products section, New Literature,a Calendar of coming events, a handy Buyer's Guide that has been called "the telephone book of the industry in the West," and our special "Personals" section that is the industry clearing house on who is doing what, going where, being promoted, you name it.

Cost is modest, indeed. Only 42( a month at the bargain rate of $5 per year. A two-year subscription at $8 means you pay only 33{ per issue. And the BARGAIN BIGGIE is a three-year subscription. just 3lf per issue. At these prices you can't afford not to subscribe to The Merchant. Just use the handy coupon below to send in your subscription today.

New Fn@du@ts

ond selecfed soles oids ior betler morkefing

P.O.P. Shutter Dlsplay

Building supply dealers can increase their Perma-Shield shutter sales and profits with the help of one of their new point-of-purchase dispenser units, claims Andersen Corp.

The easy-to-assembly display unit can be utilized as an island or end cap display. Constructed of lightweight metal, the unit may be set up in either of two modes, 44" x 33" covering about 12 sq. ft. or 33" x 27" covering about 7 sq. ft.

The larger unit has a capacity of 36 pairs of Perma-Shield shutters with the small unit holding 24 pairs

Spaced Out

The new, improved Steeltree cantilever rack by Jarke helps eliminate congested areas and provides adjustable, unobstructed, horizontal storage levels. Products such as steel. aluminum and wood, etc. that are stacked in long lengths can now be stored easily. These racks are easy to erect and can be rearranged or relocated to meet user needs.

Single or double sided units are available in heights from 8', l0'and l2'. Basic unit consists of two uprights either single or double, and a brace set, either 3' or 6'. If three uprights are required, then two sets of cross braces will also be required. Arms are available in lengths from 12"-48".

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

of the Perma-Shield shutters.

The shutters, featuring low-maintenance vinyl over preservative-treated and painted wood frames, are made in panel and louver, and hung on predrilled hanging hardware, for fast installation.

They are available in 14" and 18" and in nine heights from 35" to 75" for windows, plus an 80" height to flank exterior doors.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Bcach. Ca.92660.

Energy Conservatlon Klt

Building supply dealers and home centers have a new sales aid to help them promote energy conservation with wood windows.

National Woodwork Manufacturers Assn. has a new Energy Conservation Merchandising Kit that provides merchandising ideas to effectively and quickly tell customers of building material retailers about the need for heat-saving wood windows.

Each kit contains a large display card, energy-saving window stickers, consumer literature and thermostat hang-tags. The display card tells the heat-saving story: that wooil windows and insulating glass can save up to 30% heat loss. Consumer hand-out booklets with actual facts and $ and I figures make it possible to economically pass on the energy conservation story to consumers who visit the store.

Energy saving window stickers and thermostat hang-tags further point out the heat saving qualities of wood windows. The kit is rounded out with an ideas folder offering sugges- tions for displaying and merchandising wood windows, and an order rorm.

Write to Sumner Rider & Associates, Inc., 355 Lexington Ave., N.Y., N.Y. 10017. Complete kits are $3.50 e4., display cards $.75 ea. or $60 per hundred; consumer booklets. $5 per hundred or $35 per thousand; window stickers, $.10 eachor $7.50 per hundred.

WRITE: The Merchant Maqazine. 4500 Campus Dr., suite.-176. Nlwport Beach. Ca.92660.

FREE READER SERVICE

For more information on.New Products and New Literature. write fha Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request laster! Many thanks!

New "Waxable" Woodgrain

A "natural finish" woodgrain that comes to life with a touch of spray wax is the newest in the Nevamar line of special surface high-pressure plastic laminates.

In its non-waxed state, the new woodgrain, Silvan Teak, has the iook of untreated and unfinished wood. Unlike other woodgrain patterns, there is no gloss or shine to the surface. Like real wood, however, the surface takes on a lustrous shine when given a coat of good quality spray wax. The rich, warm browns and the bold graining of the Silvan Teak pattern are highlighted.

Home furnishings, cabinets and architectural interiors are expected to be prime applications for the beauty and 'waxability' of the new Silvan Teak. It is available in general purpose H-5 grade, and in popular sheet sizes.

WRITE: The Merchant Magazine, 4500 Camous Dr.. suite 476. Newport Beach, Ca.92660.

Multl-rlp Gang Saws

Alden claims its saw is a positive feed saw for every purpose: gang, single, and straight ripping.

Eight power driven feed rolls, with roller chain drive, dig in to pull even wet, slippery lumber through the powerful arbor, the company says.

ilGto, TU!U[l HOilzoNlAt tlacc

Jtnurry, 1976

Top feed rollers are mounted in independently adjustable yokes with spring tension to provide firm, constant pressure during the entire travel of the stock. Rolls are driven by a 2 hp. gear head motor with speeds ranging from 25 to 200 FPM.

For operator safety, the machine is equipped with a heavy duty antikickback system, adjustable for any size stock. A special dust/chip boot guards against flying splinters and dust.

The entire feed mechanism can be raised and lowered with the table. This keeps the table square and rigid at all times and permits easy removal of the saw arbor sleeve. Saws are available in 3" thrgugh 6" models.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Modern Yesterday Doors

The look of yesteryear becomes as modern as today when either the new Tiffany or Chateau Orleans door from Simpson Timber Co. is selected. These elegant doors combine the current nostalgia with the contemporary look, yet are handsome and versatile enough to complement any architectural style.

The Tiffany, with a stained glass insert as one of the nine panels, is reminiscent of the turn-of-the-century when elegance was the keyword. The Chateau Orleans, with double panels of leaded glass, is a heritage from the early French settlers who brought their artisans with them to the Louisiana bayou country. The Chateau Orleans adds a carved center panel. Subtle colors in both door inserts respond to light, like prisms.

The doors, which are just now being introduced into Simpson's International Line of fine entryways, are the first with stained or leaded glass to become part of this hallmark line

Manufactured of vertical grain kiln dried Douglas fir or hemlock,

all doors meet or exceed Industry Standard 5-75 issued by the Fir & Hemlock Door Assn,, when properly handled and installed. Stiles are a full 5-3/8" wide on standard doors, to take extra-large hardware gracefully. All doors are l-3l4" thick.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Low Cost Gaulkr

The Stay-Tite Products Co. has two new high performance caulking compounds that can be marketed at lower costs than ordinary caulk,

A new white latex caulk that can be used in all general caulking jobs, and a new butyl caulking compound that utilizes fibered butyl rubber are available in cartride form with the exclusive patented hanger spout that makes displaying quicker, easier and more profitable.

Entire line can be displayed from standard peg board hooks for best utilization of existing space.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

6" Flbergla$ Rolls

Certain-teed Products has introduced space-saving, easy-to-handle rolls of 6" thick kraft faced. foil faced, and unfaced fiber glass 6uilding installation.

Available in 15" and 23" widths, both with a thermal efficiency value of R-19, each roll is 32' long. The 15" width roll covers 40 sq. ft. of surface, and the 23" width roll covers 61.33 sq. ft.

The 6" fiber glass insulation rolls provide for a tighter and more thermally efficient fit. Insulation in a roll also offers maximum savings of warehouse, truck and job site space due to its easy stacking design.

The exclusive Handle Pak makes loading and unloading faster and easier because twice as much material can be carried with less effort. the company claims.

WRITE: The Merchant Magazine, 45@ Campus Dr., suite 476, Newport Beach, Ca. 92660.

Chemlcal Hand Gleaner

Simco Glove Hand Care was recently made available in a new, convenient 8-ou. plastic squeeze container with a flip top from Simco Products.

It is a high quality hand cleaner that cleanses chemically. It is waterbased, liquid and designed for industrial and d-i-yer use. It cleanses

FREE READER SERVICE

For more information on New Products and New Lilerature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so w€ can procsss your rsquest fasterl Many lhanksl

ASTE WEAT TTH gTREET' AT VERMONT AVENI'E BOX 75735. STATTON "4". LOS ANGELES 90075

l2t3l 382-8278 TU/X 910 321-3863

IMPORTED & DOMESTIC HARDWOODS . . .

IIIIMPORTED PLYWOOD

WHOLESALERS IMPORTERS

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INDUSTRIAL ITEMS

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FAMOWOOD

is the PR0FESSI0NAL'S ALI PURP0SE PI,ASTIC Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! ,ite*k

Ready to use right out of the can, Famowood .! ' applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof and ano wrll nol gum sanoer. walerpr weatherproof when properly applied.

lllttfilfa]r 16matching wood colors

BEVERTY MAl{ UFACTURIN G

L Z planing mill & resawing facilities

Produclion & home ofrice:

Frcd Holmrs o Cail Form o Gary Ohlsyar Alan Swanron o Horb Thompson

P. O. Box 665, Ft. Bragg, Calif. 95437 Phone (707) 96+4058

CUSTG|M LUMBEFI MILLINGi

ALL TYPES OF FENCING. BENDERBOARD. RESAWING RIPPING. P.E.T., TRIMMING, SORTING. GRADING SURFACING. TIMBERS, AND SPECIAL MILLWORK

4OO SANTANA DRIVE. CLOVERDALE, CA.95425

EOTI A94.5279 24HR. SERVICE AV ARRANGEMENT

oil, grease, solvents, paint, grime and many other types of substances off hands by emulsifying them so they can be wiped off without water or washed off with water easily, thoroughly, quickly and economically. It also provides protection against these substances and contains syn- thetic substitutes for human skin oil that replace the human skin oil Iost by its cleansing action without making the skin tender.

WRITE: The Merchant Magaztne, 4500 Campus Dr., suite 476, Newport Beach, Ca.9265Q.

Combination Door lnserts

Plaza and Mo-Bel-Air combination door inserts are manufactured by Alhambra Metal Products. Inc.. Alhambra, Ca.

These units are designed for any door where light and air are needed.

This all aluminum, custom-engineered unit, which never needs painting, has two vertical sash, which slide easily and smoothly; are removable for cleaning and lock in place with just a touch. The units have fiberglass screen.

Installation is quickly and easily achieved with only l0 screws and a

screwdriver. The units are available for home, apartment, motel, mobile home, camper or trailer.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Contemporary Hlckory Panel

A subtle blend of contemporary styling and traditional wood tones is represented with the introduction of Weldwood Centennial 2, a new print woodgrain paneling line from U.S. Plywood.

Geared to the informality of modern living, it is a faithful reproduction of rustic hickory veneers with the natural growth marks and grain variations of that hardy North American wood.

The new print panel comes in three wood tones and boasts exceptional visual depth of color and wood markings due to a triple print and rotogravure manufacturing process.

Priced for budget minded professionals and do-it-yourselfers, it is available in 4' x 8' panels and in ll4" and 5132" thicknesses and carries a UL Class C rating.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92650.

MIX T0GETHEB 80 lumbermen, 50 cases of beer, two charrered busses and tickets to the Rams/Chargers football game in San Diego and you have the. uh, results seen here. As is our usual policy, 7le lllerdtant sent a crack team of reporters and photographers t0 cover'

Controlled BBQ Cooklng

Indoor barbecuing is made easy with Home Metal Products' new line of charcoal, gas and electric CharGrills. The Char-Grill drop-in model features a tilt-top grill to reduce grease flame-ups and allows cooking to be controlled to insure true barbecue flavor.

It is fired by charcoal or can be connected to gas or electrical outlets using HMP's exclusive ceramic Char-Roks to provide the cooking heat. All models are fully insulated and designed for zero clearance.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue dale and page number so w€ can process your request faster! Many thanks!

this momentous industry event. Degite the rigors of sun and Coors, they were able to report that the L.A. Bams won, though the actual score seems lost to history. 0range County Hoo-Hoo club sponsored the cufturaf outing' photos by The Merchant Magazine

The advantages of hardwood plywood

T HE chief purpose in overlaYing

I wood, first practiced bY the ancients and later by artisans of the 18th and l9th centuries, is to Produce a surface of beauty over a less aesthetic surface.

Modern hardwood plywood is a mixture of the aesthetic and the functional, according to the Hard' wood Plywood Manufacturers Association's new edition of "The Story of Hardwood Plywood" from which this article is excerpted. Copies are available for 25c each from HPMA, P.O. Box 6246, Arlington, Va. 22206.

A distinct characteristic of hard' wood plywood is its ability to be used to create beautiful decorative

Story at a Glance

A mixture of the aesthetic and the functional, hardwood plywood can be used to create beautiful, yet useful items, such as wall panels and furniture . . because it can be bent or formed. there is a multitude of curved plywood possibilities.

effects and at the same time, be verY useful-wall panels and furniture exemplify this characteristic. The inherent property of veneer cutting is such that full-size sheets of valued woods (ie: mahogany, cherry, walnut) can be obtained, whereas pro' ducing such sheets by other methods would be either impossible or too costly.

Hardwood plywood is distinguished from softwood plywood in that the former is generally used for decorative purposes and has a face ply of wood from a deciduous or broad leaf tree. Softwood plywood is generally used for construction and structural purposes, and the veneers typically are of wood from evergreen or needle bearing trees. Hardwoods include such species as oak, walnut, lauan, elm, cherry, hickory, pecan, maple, birch,8uffi, cativo, teak, rosewood and mahogany.

Plywood has many structural advantages. Wood is stronger along the grain than it is across the grain. By alternating the direction of the grain 90 degrees with each successive wood layer or ply, the strength properties are equalized. Pound for pound, ply' wood has been proven to be stronger than steel.

durr d, Q,(/l,lo farnlan

TRUCK and RAIL DELIVERY CEDAR

Shakes, Shingles

Lumber, Fencing

Palings, Hip & Ridge

Shims

Plywood Plyform

PHONE: (o1416424921

A property of wood familiar to all is the ease with which it sPlits along the grain. Almost everyone can remember taking advantage of this by cutting firewood with an ax or hatchet; also, nearly everYone has seen wood split from nailing. Cross' ing layers of wood, as in plYwood construction, reduces this tendency so that splitting is not a Problem.

The crossJayering concept of plYwood creates a more stable product. With changes in moisture content of the wood from its wet (green) condition to a completely dry state, it is possible for some woods to change dimension tp to l27o or more across the grain while the dimensional change along the grain is only l%.

In plywood, this across-the'grain dimensional change is greatly neutral' ized so that the maximum dimensional change of plywood in any of the two dimensions (across the grain and with the grain) is rarely over l% to 2%.

Plywood manufacturing achieves a more complete utilization of the log than does lumber manufacturing. This is particularly true when comparing the yield of rotary cut veneer with lumber. No sawdust results from either rotary cutting or slicing, which are the two usual methods of cutting veneer. Plywood manufacturing maKes for a more efficient utilization of species.

Jnai

PINE

Boards

Dimension Overhang

833 DOVER DRIVE, SUITE 23 NEWPORT BEACH, CALIFORNIA 92660

4^, I I I I I I I I I I

-> - --> -D-> -D- --> -> -> -> ->->

Valuable woods can be used as face veneers and less valuable woods can be used as cores and inner plies. Low' grade veneers can be placed in the panel as inner plies without affecting the appearance of the face veneer and without materially affecting the strength of the panel.

Hardwood plywood is a versatile material; a Breat varieity of products in various sizes and shapes can be manufactured.

Sound Your Z ln Z-Brlck

A full-color free brochure shows how easily your customers can add the look and feel of heavy brick or stone with Z-Brick, a non-plastic decorative brick which is completely weatherproof and fireproof.

Wholesaler Inventory

The National Association of Wholesaler-Distributors has released an important management aid, Wholesaler Inventory Contol by Robert L. Van DeMark, $ l5 each, c/o Department 490Q, NAW, 1725 K St., N.W., Washington, DC 20006.

What A Combol

Free full color literature on BelAir Combination Doors that make a versatile .exterior door with controlled ventilation for use in homes, apartments, motels, mobile homes, campers, trailers and many other types of buildings, is now available.

Modular Shelvlng Systems

Woodland Products Co. has a free new four-color brochure on its new modular shelving systems, caLled "The Easy llay To a Beautiful Home." Among models illustrated are the Espana, Mini-Espana and the Antigua, plus installation instructions.

Dealer Insulatlon Ads

John-Manville is offering its insulation products customers new sheets of advertisement slicks to use in their own advertising, featuring various types of foil faced, kraft faced and unfaced fiber glass insulation.

Nalllng Rooflng Shlngles

To insure proper application of roofing shingles, Johns-Manville is offering its dealers a free "how to" package on shingle nailing.

Gonglructlon Sytlems/AWWF

The newly-revised, free Plywood Residentiol Construction Guide contains 33 pp. of cost-cutting plywood systems for floor, wall and roof. The

All.lUeather llood Foundation is an up-dated l6-p. free booklet giving cost comparisons, construction and installation information and comments from builders and architects who have used the system.

Publlc Works Costs

Expanded coverage of up-to-date costs for projects related to energy and the environment appear n the 1976 Dodge Guide for Estimating Public llorks Construction Costs. now available at $18.60 plus tax from McGrawHill Information Systems Co., l22l Avenue of the Americas. New York. New York 10020.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660 Please mention issue date and page number so we can process your request faster! Many thanks!

Wood Landscaplng Factg

The Society of American Wood Preseryers has published a free guide for the use and specification of pressure treated wood landscape materials Write: Society of American Wood Preservers, l50l Wilson Blvd., Arlington, Ya.22209.

It'll Raek You Up

A free 32-p. product catalog on their rack line is new from Jarke Corp.

Plck Me A Wlnner

A new specification sheet on the 1500-lb capacity order picker has been released by Allis-Chalmers Corp. The ACOP l5S highlift order selector features the company's Actronic control, two speed lift and lower, and automatic lowering stop.

Relnspecllon lnfo

Western Wood Products Assn is making available in a separate free publication the Lumber Reinspection Provisions from its 1974 edition of WWPA Grading Rules for Western Lumber. It serves as a reference for buyers of lumber from WWPA member mills.

Plywood Flnleh Methods

U.S. Plywood has a free, detailed builder manual outlining proper field finishing techniques for textured plywood siding.

Wood Foundatlons

A new 74-p. $3 edition of the "All-Weather llood Foundation System Design, Fabrication and Installation Manual" has been released by the National Forest Products Assn., l6l9 Massachusetts Ave., N.W., Washington, D.C. 20036.

Parquet Plank Floors

A new series of designer-inspired prefinished parquet and plank hardwood flooring are described in a free color brochure by Memphis Hardwood Flooring Co., Memphis, Tn.

Two Door Boosters

Two new brochures on wood panel doors, one on the variety and beauty of their many stock designs and the other telling how to install and finish them, are available without cost to dealers from The Fir & Hemlock Door Assn., Yeon Bldg., Portland, Or. 97204.

Sculptured Wood Products

A new full-color, l6-p. free minibrochure from Michael-Regan shows the firm's line of over 300 designcoordinated sculptured wood products,

Cablnets and Flxtures

Touche Continental Cabinet and Fixture Corp. offers a free new and colorful brochure describing their complete line of cabinets for institutional and commercial installations.

Western Hardware Show

Buyers by the thousands will again flock to the 21th Western States Hardware-Housewares-Paint & Garden Supply Show, Feb.22-24,1976 at Brooks Exhibit Hall in the San Francisco Civic Center. The popular trade show has been designated a 'must' by both manufacturers exhibiting and buyers who want to see and buy new products, merchandising aids and promotions.

Over 600 manufacturers will be represented, with merchandise lines in the thousands on exhibit at the Show. sponsored by the California Retail Hardware Association.

According to K. B. Jacobsen, show manager, buyers will see the latest in hardware, housewares, paint, garden supplies, building materials, automotive supplies, giftwares, plumbing and electrical supplies, sporting goods, variety and notron items, plus hundreds of other individual lines of merchandise.

Retailers will be looking for new merchandise and new ideas and sales aids at the Hardware Show-the only complete industry show in the West.

Buyer attendance is expected to top 10,000 with dealers spending over $l million, plus an even larger amount on post-show orders.

Show hours are: Sun, Feb.22: l0:00 a.m.-6:00 p.m.: Mon., Feb. 23: 12:00 noon-6:00 p.m.:Tues., Feb. 24: 3:00 p.m.-10:00 p.m.Monday is Buyers'Market Day with special prices and prizes. Tuesday is Employees'Day with all retail personnel invited. Special attendance prizes include color tv sets. trips to Hawaii and Disnevland. and cash awards.

Lumber Hauling

DANT & RUSSETL donated this 114'ft. log forthe restoration of the U.S.S. Constellation, oldest ship in the U.S. Navy, now undergoing restoration in Baltimore, Md. A 3-masted frigate with 44 guns, it was launched in 1797 and paiticipated in the undeclared war between France and the U.S. from 1'798-1800. The Doug fir log measures 50" at the butt, 26" at top and weighs about 50,000 lbs; enough lumber is contained in it (5,000 bd.ft.) to frame several houses. Growing area of the tree was near Astoria, 0r.

Positions wanted 30{ a word, minimum 25 words (25 words = $7.50). All others 4O( aword, min. 24 words (24 words = $9.60). Phone number counts as one word. Ads with border $1.50 extra. Headline or centered type $2.50 extra. Box numbered ads are $2.00 extra.

HELP WANTED

SALESMAN wanted for retail lumber yard in S.F. area. Long experience, Steady job. Write Box 172, clo The Merchant Magazrne,

WAIIITED: So. Cal. wholesale firm seeking experienced salesman for direct and yard industrial wholesale sales. Merchandise hard and/or softwoods. Good Pay. Profit Sharing potential. Write Box 189, c/o The Merchant Magazine.

MANAGER needed for retail lumber yard in S.F. area. Long experience. Steady job. Write Box l7l, c/o The Merchant Magazine.

INSIDE SALESMAN for a growing, aggtessive bldg. mfls. distributor in Northern Califomia. Excellent salary and bonus program with opportunity for advancement, l-2 year's experience required. All replies confidential. Write Box 191 c/o The Merchant Magazine,

WANTED: Experienced managerial/sales oriented person to open and operate wholesale direct sales office in northern California/Oregon zlrea. Write Box 190, c/o The Merchant Magazine.

G0assfiffiod Adventfisem@oDts

EASTERN TRADERS needed for 93 year old 'co. Must have customer following to deal in hardwoods and softwoods. Must relocate to Sacramento area. Send full resume to: J. E. Higgins Lumber Co., National Division, P.O. Box 687, Rocklin, Ca. 95677.

POSITION WANTED

MANUFACTURER OR MILL REP. Excellent qualifications and references with wholesalers. distributors and mass merchandisers. Ca., Mid-West and Tx. Ben Daviq, write Box 188 c/o The Merchant Masazine.

BUSINESS OPPORTUNITIES

WANTED: BUILDING MATERIALS

We buy closeouts - irregulars - overstocks in: Hardware - plywood - paneling - windows * any kind of building materials. Edw. Stein, H & E Home Builders City, l5l2l Palmdale Rd., Victorville, Ca. 92392,Phone: (714) 245-3486.

LUMBER AIrID buildine materiali business for lease. Sales volirme excess g2,5 to $3 million. San Francisco Bay Area, long established, well located. Heavily retail. Very good return on investment. Write Box 157, clo The Merchant Magzzine.

This, our thirteenth year, is our luckiest to be serving you. And, we look forward to many, many more.

SUMMIT'S NEVI' C,FFICE EOUALS BETTEFI

While our distribution yard remains in Long Beach, we wish to announce our new Los Angeles otfice 1801 Avenue Of the StarS, Suite 310, Los Angeles, Ca., 90067 (213) 553-4713roryour

greater convenience and faster service in providing import, export and domestic wood products from dowels to plywoods. We Look Fonwand To Senving Youn Lumben Needs

Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 475, Newport Beach, Ca. 9266O. Make checks payable to Ihe Merchant Magazine. Deadline for copy is the 23rd,. To call in an ad: (7r4) s49-8393.

IUSINESS OPFOTTUN]IES

II.57 ACRE INDUSTRIAL SITE So. Calif.-Santa Fe Springs Rail Senice & Freeway Access $35,000 Per Acre

Open Storage Permitted Brochure Available THE BROOKMAN COMPANY 165l E.4th Street, Suite 219 SantaAna, Ca.927OL (714) 55&9344

SERVICES OFFERED

LUMBER HAULING c-Q TRUCKTNG tNC. (213) 63E-78-51 5501 East Century Blvd., Lynwood. Ca. X)262.

California Lumber Inspection Service

Certified Agency L.A. (714) 54E-5136 v s.J. (40E) 297-t071 1100 Ltncoln Ave., San Jore, Callf.

NNtrRGHANT NNAGAZINtr BUVtrRS'

SAN FRANCISCO

GREATER BAY AREA

TUMBER AIIID IUMBEB PROO UCTS

Abitibi

Al Peirce company ......:.:

All Coast Forest Products ..,... -. -.

American Forest Products (Bialto)

American Forest Products (Ceilitos)

American Forest Products (Van Nuysl

American Hardwood Co. ..

American Lumber Species, Inc. .. ,.

Burns Lumber C0........

Clear Fir Sales

Connor Lumber Sales

Coos Head Lumber & Plywood

0avidson Plywood and Lumber Co. (213) 537'2540

Dooley Redwood Lumber C0........,....

Essley & Son, D. C.

FarWest FirSales ...... (213) 62i-5844

Fountain Lumber Co., Ed.

Fremont Forest Products

Galleher Hardwood Co. .,.,..

Georgia-Pacitic Corp. (Lumber)

Georgia.Pacif ic Corp. (Plywood)

Georgia-Pacific Corp. (Hedwood)

Georgia-Pacific Corp.

Globe Internationa[. (213] 870-6456

Hatris Trucking Co. . .

Hexherg Lumber Sales

Hill Lumber Co., Max ....

Hult Lumber Co.

Hughes Lumber Sales Co. (213) 245.5553 & HunterWoodworks (213) 835-5671,

Inland Lumber C0. - (714) 877-200,| &

Lane-Stanton Lumber Co.

Larry Larson Lumber C0...(7'14) 821.8100

Louisiana.Pacilic Corp. ...

Lumber Division of Davidson Plvw0od

EUItDING MATERIALS-PAIIIIT-HARDWARE_ETC, sAsH-D 00Bs-wlN D ows-M0 u t0 ll{G s

American Forest Producls Corp. headquarters

American Lumber Species, Inc.

8el-Air Door Co.

Butler'Johnson Corp.

Carued Ooors, Inc, .,,,..

0uo-Fast California

Forsyth Hardwood Co,

Georgia-Pacific Corp.

Higgins Lumber Co., J.E.

Lamon Lumber Co.

MacBeath Hardwood

Pacific Lumber Co.

Paramino Lumber Co.

Rolando Lumber Co., Inc.

Silmarco International (AFPCI wendling Nathan Co. .. Woodland Prodocts Co.

TREATED LUMEER-POIES

KoppersCo.,lnc....... (415) 692-3330

American Forest Products (Newark)........

EUILDIl{G MATERIAIS-PAIiIT-HAROWARE-ETC.

Caryed ooors. lnc.

?55-8564

l'2131 576-2545

Carroll luoulding Co. {213) 775-2038

SPECIAT SERVICES_TRANSPO RTATION

Calilornia Redwood Assn.

Calilornia Retail Hardware Asn.

Redwood Inspection Service Union Pacific Railroad

Wendlino-Nathan C0. (415) 781-5363 (4r5) 392-7880 {415) 552-0536 (415) 392-7880 (415) 42r-6030

NORTHERN CALIFORNIA

ABCATA

Arcata Redwood Co. ......

Holmes Lumber Co., Fred C.

SimpsonBuildingSupply Co.

Simpson Timber Co.

Tacoma Lumber Sales. Inc. ....,

Trend Lumber Co........

Twin Harbors Lumber Co. {DF & Bdw.}

ANO ERSON

Kimberly-Clark Corp. ....

Paul Eunyan Lumber Co..

CTOVERDATE

Ford Cuslom Lumber

G& B LumberCo.

Kinton Div. {Rolando Lumber)

Loursiana Pacific Corp.

Reitz, E. L. Co.

Rounds Lumber Co.

West Range Corp.

c0 RNllrl G

Crane Mills

EU BEKA

Holmes Lumber Co., Fred C.

FORT BRAGG

Georgia-Pacitic Corp. (RrdwooJ)

Holmes Lumber Co., Fred C.

Niesen-Ward Forest Products

F BESNO

American Foresl Products

Buller-JohnsonCorp.

Clear Frr Sales iPickering)

Georgia-Pacific Warehouse

International ForestProducts, Inc.

P.R.0.D.Wholesale Distributoro

GRASS VAttEY

lnland Lumber Co. ......

RIVERSIDE & ORANGE COUNTIES AREA

Abrtibi

American Forest Products (Hialtol ......

Baugh,Wm.&Assoc....

AnhurA.PozziCo......

Cal Custom Mill, Inc.

Chyt6us, 0scar E. Co., Inc..

Crown Plywood Co.

DG Shelter Products, Sery. Ctrs, Div..

River Sales.

& S0n, 0.C........

West Fir Sales

Co.,Stephen G.

Warehouse

Simpson Suilding Supply Co. 101{GVtEW

REI{TO III

Sound Floor Coverings, Inc. SEATTLE

Duo-Fast Washington

Georgia-Pacific Corp.

Raintree Lumber, Inc.

Safeco Insurance Co's,.....

Simpson Timber Co.

Union Pacific Railroad SPOKAIIIE

Georgia-Pacific Corp. .., Thompson Tile Co., Inc.

LJnion Pacilic Railroad

Weyerhaeuser Co.

ROCKY

PREFERRED GUARANTEED RATE PROGRAM-A special offer to people who travel for business. Uo to 15olo savings to your company or organization. Get complete details, list of participating lodges and membership application. Attach your business card and mail today to Howard Johnson's PGRP Club, 500 So. Main St., Orange, cA 92668.

OBITUAROES

ABRAHAM ROCHLIN

Abraham Rochlin, an active leader in the plywood and veneer industry since 1950, died November 28. He was 77

Born August 15, 1898 in Russia, Mr. Rochlin had been in the plywood and lumber business in Russia and Poland prior to World War IL In 1940, he escaped with his family to the United States and with his son, Larry, started Rochlin Veneer & Plywood in Statesville, N.D. That plant was later destroyed by fire and they later acquired Pluswood Industries, Oshkosh, Wi., which is now operated by his son-in-law Franz Boschwitz.

In 1950, the Rochlins started their operations in California's Humboldt County, developing and operating Arcata Plywood Corp. Fortuna Veneer Co., Rochlin Veneer & Plywood Co., Orleans Veneer & Lumber Co., Plants A & B; and Fortuna Wood Products. He also owned and oper- ated Plywood Manufacturing, Inc. Torrarlce, Ca. as well as holdings in the Congo, Canada and several other states.

He is survived by his widow, Sonia; a son, a daughter and seven grandchildren.

R. STANLEY DOLLAR, JR.

R. Stanley Dollar, Jr., 60, president of the Robert Dollar'Co., Oregon and San Francisco, died November 17.

Mr. Dollar graduated from Stanford University in 1940 and left to join the family firm. In 1941 he enlisted in the Army, was awarded the Bronze Star and was discharged in 1945 with the rank of major.

In 1958 he rejoined the family firm upon the death of his father. He was verr active in civic affairs and was a director of the States Steamship Co..

a former v.p. and director of Pacific Mail Steamship, past commodore of the Tahoe Yacht Club. director of Delta Lines, Security Pacific National Bank, Rampac, the California Palace of the Legion of Honor and the San Francisco Ballet.

He is survived by his widow, Nancy; three children, his mother and one sister.

ADVtrRT[StrRS' INDtrX

Over 525 Lodges Coasl lo Coast

For reservations at any Howard Johnson's Motor Lodge, dial TOLL FREE 800-654-2000

When business takes you out on thg road... show you how to cut travel expenses without cutting travel comforts

You need big-time service to get big. And Inlond Lumber is one of the lorgest independents in the business, In most coses, we con give you one-doy turn-oround on your lumber ond building moteriol inquiries. So within twenty-four hours ofter you go Inlond,

0ver the past trventy-seven yeffis, rve've logged some pretty impressive delivery stories.

picked order while we're delivering yours. Next time you need fost service on competitively priced lumber let Inlond get you out of the woods, Coll us oI 714/783-OO2l, Or write for the full Inlond story Inlond Lumber Co,, 2l9OO Moin Street, Colton, Colifornio 92324.

on lorge, well-mointoine_d fleet I N LAN

time. And we'll hondle your of modern troctors. Eoch is LUrt-eEn g@. inquiry the some woy,