The California Lumber Merchant - January 1928

I(nOW the l-Umbef

F[IHE greatest transportation system in the world operates you Buy

The

Long-Bell Douglas Fir lumber and timbers

the manufacturing plants at Longview, .Wn. ' I | |

Douglas Fir Lumber and Timbers, Douglas Fir Window Frames

-VVestem Hemlock LumberSouthern Pine Lumber and Timbers-Southern Hardwood Lumber and Timbers, Oak FlooringCalifomia White Pine Lumber, Sash and Doors. Box ShooksCreosoted Lumber, Timbers, Posts, Poles, Ties, Guard-Rail Posts, Piling.

e-*,Lt)

LONG,BELL LUMBER COMPANY

"*oiIlf"I;::',iI:j?.T'J:'?I":"'S:AT,'j?#;':.":Lff;:x cars... thousands of bridges andtrestles... awide varietyof construction intimately testifies to the satisfaction which railroad builders have found in Wood. , '' / Lumber and timbers bearing this trade-mark have been used the country over by railroad operators and other industrial users. Most convincing is their continued satisfaction evident in continueduse of these products, year after year, in the most exacting construction work. ' ' ' Long-Bell workers devote themselves daily to putting maximum construction value into the products they make, so that the trade-mark on the end of the piece shall have always a meaning of import to every buyer of lumber! THE

R. A. LONG BLDG. Lumbqmen since 1875 KANSAS CITY, MO,

same high standard of production which has been a LongBell policy for more than a half century governs the making of

in

J. E MARTTN Menrrtg Edltc

A.M.THACKABERR Clrcuh$c Mualcr

A. C. MERRYMAN mvrrddry Mu3rr

W. T. BLACK Su Fnnclrco Coren Ncthra Callf. and Paclfic Nctbw..t

THE CALIFOR}.IIA 'LUMBERMERCHANT

JackDiorne,pfilbltw

lDcrDantrd rodc tL lrrr ol Gdllcdt

J. C. Dtor, Pr....d Tm; J. E. Muti!' Vlca-Prer.; A. C. Mrryru' Jrr S*t. Pub[&.d tba lrt ul llth of ..4 nntb rt rlr-1t-20 CENTRAL BUILDINCT LOS ANGELES, CAI-, TELEPHONE VAndLr rs|s Entarrd u S.6d4hr Drtt r S.Dt Db.r E, llgl et lht Pctdlcr et to Aupbr' Cledd+ utdrr Act of Mlrcb l, rt?t.

Subrcription Pricc, S2.lXf pcr Ycar Singlc Copicr, 25 ccatr cich. LOS ANGELES, CAL, JANUARY 15, 1928

How Lumber Looks

Douglar fir imporb from the Northwe* rhowcd a conrid. crabh decreere durios tte month of Deccmbcn The fir cargo arrivals into Southern Cdifornia totaled 10O,38OM fL ar compared to l27r2OO![ ft. for tte rarnc month in f926. For the yar 1927, 6r cargr arllvdr b Southetl California totaled lr277rO5OM ft. e.r compared to 11483'36OM ft. for 1926, a decreare of 2O6'31OM ft.

Doughs'6r irnp-orts into San Francirco for Deccmbe totaled 31,945M fL as compared to 45'415M ft for November. For tLe year 1927, the frr cargo receiptr at Sag FrancLco totaled ffi2r074M ft. er compared' to 683'565M ft. for 1926, a decreare of 76,491M ft.

55 boatr are reported tied up, the largert number that her becn recorded for many mont{rr, which would indicate ttat 6r cargo dripmentr will show f 1"t". decreare during tbe rronth of Januery. There are about 15 rnillion feet of unrold lumber on tte docks at San Pedro; it is ectimated that about onc third of this itock ir readily ralable.

Log pricer in thc Northwert continue firm. There arc only a ernall rupply of logr on hand, and ar they have becn having lorn€ reycre weethcr, rnany of the logging camps are down. When many of tbe mills re3ume operationr, the log rupply will be very light.

Orring to the tonnage tied up, the log rituation and ar ttere ie not a Large amorurt of readily ralable rtock on hand at San Pedro, rome wholeralerr prcdict thet betweeo Jenuary 15 and February 15 that the 6r market will take on a much firmer tone.

The Redwood nrarket continues ratirfactory and rhowr very little change. Commonr are rhort and the millr report ttat ctocks are rather low. Redwood cargo arrivalr at San Francirco for the month of December totaled 16'6O3M ft. ar coropared to 2Or122M ft. for the rnontfi of November. Redwood cargo arrivalr into Southern Cali6ornia for Decem"

Sen Frracirco OEcr

tU thltr Mrbr Bldr. u2 Mrrl.t sE.ct Tdegho Drvmpat frTl SoutLcl OGcc bd Nettol B.!& Blds. Hqrtor T.[r

bcr totded 13r775M ft., which ic practicdly-t!'e rarnc for November, when the receiptr totaled 13'225M ft.

Four year reportr from 15 idcntical Redwood qtqo qd: cate that-produ.tion war lcer b 1927 than in any of th" ttlt foirr yeerr, and tbat orderr and rhipmntr were greatcr in 1927 than either of the prcviour thrcc year.

The California White and Suger Pine market rhowr vcry little change. During the part-fcw weclc therc har beco considerable increarJin inquiriec received. 'All rtocb et the mills are badly brtken which har rerulted in pricec 6ry' ing rome increare.

- Production of Californie White and SWar Pine for the yar 1927, according to Aerocbtion figures, amotmted to i.,Zeergeg,S05 ft., a-de"r."q" of l4Vo from 1926. Orden receired t6t 1927 iotalcd 1,304,33,9i9, an increar""t !.!% over 1926, and rhipmentr-for the year totded 11356'828r' 083, an increare ot2.7Vo over 1926.

For the week ending December 31, tLe Welt Coart Lurnbermen'r Agociation Earometer, 109 millr reporting, ghowed: Prod'uction, 491238;474 ft.i New-Burinecr, 67r?!!t 914M ft.; Shipmcntrr 66,522197l fl. For th9 yeat 1927, 97 milb rlporied: Pr6ducti'on 5,243'995,097-ft.; Nerr Brui' nerr, 5,O95,696,534 ft.; Shipmenb, 5,032'8721749 fL

For tfie week ending December 31, the Southern Pine Ar' rocirtion barometer. barcd on 111 millr, reported: Prod,uc' tion, 45,766,134 fd'; New Buriner, 4Or74O,4gO ft.; Ship' mentr, 391505'920 ft.

For the week ending December 31, the California Red' wood Association bar6meter, 16 millr reporting, rhowcd: Orderc Received. 4,508M ft.; Shipmentr, 5,106M ft.; Pro' dnction, 4,465M-ft. For the yeat 19271 16 milb reportcd: Order:r Received, 428r556M ft.; Production, 4(Xr068M ft.; Shipmentr, 4211296l|/| ft.

Advice to every retailer, wholesaler, and manufacturer of lumber, which, if fo[owed, would brurg certain prosperity to ilre industry: "DON'T SELL ANYTHING AT ANY TME TO AIS[. BODY THAT DOESN'T BRING YOU A REASONABLE PROFIT."

Fageol truck sales increased nearly LOO% in L927, a year \ in which other manufacturers were forced to content themselveswith mediocre gains or, as in some casesr losses in volume.

Vouldyou ask more decided evidence of Fageol popularity? \7ould you, yourself, be convinced of the reasons for the

,/ tgzean euen greaterFageol lear tban tbe one just ended? -"'- ThenbuyaFageol-anymodelfrom the fleet-footed Flyer with all the

snrdy strength of its bigger brothers,to the gigantic Lo-ton, master of huge loads. Then-and only then-will you realize f"Ay why buyers who insist on profitpaying trucks choose Fageols!

steadily-increasing demand that will make There's a Fageol dealer close at hand.

SEATTLE-Factory Branch, Fageol Motors Sales Co.

PORTLAND-Factory Branch, Fageol Motors Sales Co.

SAN FRANCISCO-Factory Branch, Fageol Motors Sales Co.

OAKLAND-Factory Branch, Fageol Motors Sales Co.

LOS ANGELES-Factory Branch, Fageol Motors Sales Co. .

there is a FAGEOL for eoery iob.

RENO, NEVADA-Direct Factory Dealer, Ginocchio Bros.

VANCOUVER, B. C.-Disuibutor, Campbells Limited

''"""r*'ffd. F'deffi I.{gEgEf trffiF 3ff'SilP;

"It Is a Fallacy That The Public Witl Automatically Seek The Best"

By Jach Dionne

Last month we quoted in this spa.ce a sclling talk, by a sales authority, in which he laid down 6ve fallacies that business gcnerally has sufrered from, in its attitude towards the public. All five of them were vital But thd first fallacy he named is one that applies so directly'to thc lumber industry that it medts further discussion. ThBt is:

"It is a fallacy that the public will automatically seek the best. It has to be educated and directed."

Surely no other industry suffcrs from that mental dclusion so much as does the lumber industry. Lumbermcn and lumber organization5 and lumber associations will tcll you, and show you, and quote you to prove THAT THEIR PRODUCT IS BETTER S U I T E D FOR CERTAIN PURPOSES THAN OTHER COMMODITIES WHICH THE P U BL I C IS USING FOR TIIOSE PURPOSES. They can tlrivc home thc facte conccrning that pioposition with irrcsirtible logic and expericmce. THEIR stufi is BEST. Thcrefore it is right to supposc that the public will choose it and use iL

No one evcr jumped to a more impracticable and ndiculous conclueioit. The ear of trhe public is to him who speaks, not to him who descrves. The public buys that whictr it is sold otr, not that which is bcet fitted fc the purposes to be served. It always has. It dwayr will.

Not only in this but in errcry other linc of businccs, the best sold commo'dity ie the most uscd commodity. To doubt it is to simply admit complete ignorance of what is going on.

Take a single example in the lumber industry-an outstanding onc. A ccrtain substitute for lumbcr has set an example to the whole world in the last threo years for progressiveness, forceful merchandising, and market development. It hac rnade thc old+imey "leaps and bounds" look slow by contrast, An entircly unknown quantity just a short timc ago, it has sold itself to the building induatry and to the public the nation over, in a vcry short timc.

Rcams have been written, and volrunes havc been spokcn by thc lurnber industry to prove that this commodity is not as good as lumbcr, for the uses to which it is put. Facts, figuree, experiments, and investigations arc quoted to prove this fact. And-truth to tell-the chances are that there arc numerous commodities on the market to'day that are far betterr in evcry wuly and for all purposqs than this successfully sold commodity. It is NOT thc BEST. It really ranks low down in the list, everything considered.

What has that to do with the situation? Nothing at all. The public has been sold this commodity, thc dealer has been sold on it, and its sale is continually increasing in the face of the evidenco that you can get better commodities to serve the sarne purpose. And it will continue to increase until somoone outsells it. The commodity that finallv outsclls it will not nocessarily be a better quality. It may be considerably lower. It rrill depend only on one thing-the merchandising.

You can sell sawdust in competition with corn meal, and blue mud in competition with chocoliate drops, if you scll them hard enough. It's being done every day. Thcre's no way to doubt it.

Tho time has come when lumber mqn have got to quit SELLING EACH OTHER on thc merits of their product, and infinitely irnprove their efrorts at selling the public. It isn't going to do any more good in f928 to know that you have a superior product, than it did in 1927. You've got to make the fellow that builds WANT your product, be^it good or bad. An4 until you dq inferior products are going to outsell you, and cut deep into the vithls of your business. They always have. They always will.

More than ever beforg 1928 is going to be a MERCHANDISING YEAR. The best sold commodity is going to be the most used. The quality of the product is going to be of secondary consideration.

The lumbermen stand in groups today- and ask each otfier-"What kind of a market will we have in LE28?"

Thc mcn who manufactwe that substitute we have beetr talking about, aren't asking that qucstion They didn't ask it a few years ago when they began making an entirely unknown product. If they had gone at it lumber fashion, wondering what fortunc and providetrce was going to furnish them in the shape of a demand, how much of that commodity would ever have been sold?

Every foot they sold, they created their own market for. Every foot they scll in tlre future, they must create a market for. When they quit creating demand, thcir demand will cease.

The public is not going to automatically seeh the best in building materials this year, Mr. Lumberman- It is going to buy what is best sold, just as it did last year, and the year before, and every other year, only in the future the selling will be even more important than in the past. The selling era has arrived. The days of easy orders are gone.

Let's make 1928 a MERCHANDISING YEAR in the lumber industry.

Nothing else will solvc the problem.

Are yorr ready for that rush order?

offer you a complete chain of sendce from fonest to your yand.

Our own f,rer:t of 25 ships Fine lumber-,quick deliveries. Let our nearest sales of- is bringing these orders into California and world Ports F1 hce or sales representafive quote every d^y. you on straight or mixed cars.

Twenty-five years of expan' Besides cargo facilities, we have sion have developed McCor- a departrrent specializing on mick facilities until th"y now rail business.

Exclusiye Califonia distributots for Weyulueusa Fir Flnring and Walton Yenein Panek SALES OFFICES: San Frcncisco-2l, Ma*a Sheet; Darcnport 3500. Los AnseLs-77oo Lane Mortsase Building; Tinity 5241 Phoenix-C- P- HentT'tQ rcsZnuth,e, 423 Heard ni;tf,;"g. wtllLS: St.Helcns,Or"gor; Port Ldlon' and Port Gamble, fuashinpnn. fngAffNC PLANT: St.HeErc, Orqon- PLANING narrrst san Diigo. DISTRIBUTtrON YARDS: Vitningtott atd san Di"go. Douglar Flr . Gedar . tpruce . Hentoch,

Scetc at bh McCotmkl lrrlnbrr .tock arlrdditnibationvat&atPilningtoa Lu Antcb lr.;bol Milliollt of fect enfuc hetc oa ti&otni.L z.e*ls fot dit' nifutiin throrighcrlc Sollthant Cilifnrb atd thc Souhr.at.

FORESTERS VISIT THE PACIFIC LUMBER COMPANY OPERATIONS

A party of 60, including many of the foresters who attended the meeting of the Society of American Foresters held at San Francisc_o last month, visited the mill opera- tions of The Pacific Lumber Company at Scotia following their convention. The tour was condircted bv R. F. Haml matt, secretary-manager of the California iledwood Association. While at Scotia, they were the guests of The Pacific Lumber Company, wheri all the arringements for their__co-mfor-t agd pl-asure had been made by=Ed. Yoder. Mr. Yoder also had charge of the party on thiir inspection trip through the various milt operitions of their large redwood plant.

cHANcEs lrADE ryilBt"rNc LU}IBER co..

Ivan Benneche, assistant manager of the Sterling Lumber Co. at Orovillg has been traniferred to the coripany's yard at Redding where he will act as manager. He fu succeeding Mr. Frederickson at their Redding yard, who has been transferred to the company's yard ai Salinas, where he will manage this yard. Mr. Mullen, who has been acting as manager of the Sterling Lumber Co. yard at Folsom, has been transferred to the company's yard.at Orovillc, where he will act as assistant minager lo Ray Hunter, manager of thcir Oroville yard.

AL NOLAN MAKES TOUR OF. SAN JOAQUIN VALLEY

_Nolan, Assistant Western Sales Manager of The Pacific Lumber Company has just completed a tdur of the San Joaquin Valley. He-travelid with,i{ugh Alderman, the company's respresentative in that territory.

I B. E. BowE REpREsENTs NATToNAL I ASSOCTATTON rN LOS ANGELES

/ A. C. Horner, Manager of the Western Division of the / National Lumber Manufacturers' Association, announces that E. E. Bowe, field engineer of the Western Division office, has been assigned to headquarters in Los Angeles in connection with trade extension activities.

Mr. Bolve's immediate activities will be in connection with the investigation now being made by the National looking toward improved methodi of design and construction of oil derricks. He will also contact architects, engtneers, and other users of wood for the purpose of finding out ways and means whereby the National may be of service to lhem, and will assist-specifying buyers in their efforts to find "a. right wood foi eveiy use and the right use IOr everv wood.-'

LUUBERMEN'S CLUB OF ARIZONA TO HOLD ' ANNUAL CONVENTION ON MARCH 16,II,AND 18

Secretary R. V. Baker announces that the Annual Convcntion of the Lumbermen's Club of Arizona has been charrged to March 16, 17 and 18. The meeting will be held at Phoenix and the headquarters for the Clu-b will be the Adams Hotel. Secretary Baker states that an interesting and instructive program is being arranged. One of thE features of the program will be a playlet entitled "The Old Lumber Yard Verius the New Luitber' Store" which is being arranged for by the West Coast Lumber Trade Burcau"

J. S. JOPES BACK AT HrS DESK AcArN

J. S. Jopes, manager of the Diamond Match Co. yard at Winterg is on the job again after being confined to his home over the holidays with a slight attick of influenza._

-_

to Tou

Redwood Retailers... Do Nat Oaerlook- the Prospects Kftrred

To every retail yudstocking Redwood the California Redwood Association sends regularly a list of prospects.

These prospects are those who are sufficiently interested by national advertising to write for further information.

A careful survey of t1,000 prospects secured in t927 brings to light the following facts

Zlf" build aithin six monthl

fif" build utithin eigbteen rnontlts.

667" 0f those who build uithin six montbs use fudwood,

Every onc of these prospects is teferred to you, as a Rcdwood dealer. You @nnot afford to disregard them.

The advertising that proved successful in 1927 will be even bette r in L928. More prospects will be secured. More people will be sold on Redwood.

If you stock Redwood, and have not received your list of prospects, notif us so that we may see that you are supplied.

If you have been receiving the prospects but failing to use them, now is the time to act.

Have you your copy of "California Redwood"? It gives accurete informa.ion on dozens of native woods. It costs nothing. You need it for reference.

rni a" Redwood

California Redwood Association, z4 C.alifornia Street, San Francisco, Oept. z68r

Please send me complimentary copy of "CALIFonNra RrowooD," the authoritative text on practically all native woods.

SAN FRANCISCO BUILDING PERMITS TOTAL $47,032,848 IN 1927

San Francisco building permits for the year 1927 totaled 9190, involving an expenditure of $47,032,8,8. The total for 1926 was 1O085, involving $57,953,948, During the last Decembei 620 permits for $2,582,015 worth of work were issued, as compared to 756 permits and $5,066,659 in December, 1926.

Oq! of, 620 permits issued last month every class of building with the exception of class B, public, liarbor and State, was represented. Following aie the segregated amounts given:

Class A, 1, $2Q000; Class C, L2, ff278,350; frames, 44, $1,286,955; alterations, 403, $996,710.

The totals for the year, by classes, are as follows-: Class A,25, $6,773,W; class B, 14, $2,546,Cffi; class C, 19F, $7,388,960; frames, 36F.4, $22,784,423; alterations, 5260, $5,- ?34,172i public, 17, $1,168,653; harbor, 10, 9962,6n; Stite, l, $125,000.

These figures, compared with last year, show gains in class B, class C, frames and State construction. The loss was in four classes, the largest in class A construction, for which the figure in 1926 was 913,660,000. Alterations were greater in 19?-6, the figure being $6,952,017, and there were larger totals for both public and harbor projects.

JOHN SUVERKRUP LUMBER CO. OPEN YARD AT RIVERSIDE

The John Suverkrup Lumber Co. have opened a new yard at Riverside with S. L. Giles in charge. The new buildings were erected by Harry Meyers, contractor, o{ Riverside. The John Suverkrup Lumber Co., have been connected with the lumber business for over fortv vears in the Citrus Belt and also operate yards at San 'Betn.rdino and Crestline.

IIIHE FRED ROTH HOO HOO CLUB ATTENDANCE

coNTEsr

/ The Hoo Hoo Clubs throughout California are showing lpkeen interest in the beautiful loving cups that have been (donated by Fred Roth of San Francisco, Bojum on the Supreme Nine, for the best attendance record during the year. Photographs of these cups were published in the January I issue of "The California Lumber Merchant." Jack Dionne has been named by Mr. Roth as the judge in the contest.

All Hoo Hoo Clubs in the state are especially invited by Supreme Bojum Roth to participate in this contest. The total attendance of all Hoo Hoo meetings throughout the year should be submitted as soon as possible after every meeting. In the attendance reports, it is also necessary that the total club membership should be specified. All reports should be rnailed to Jack Dionne, 318 Central Ruilding, Los Angeles.

FIRE AT HAMMOND LONG BEACH YARD

The lumber shed of the Hammond Lumber Co. yard at Long Beach was destroyed by fire on Saturday, January 7. The finish lumber that was under cover, together with the hardware supplies, were destroyed. Five trucks were also lost.

FRANK P. DOE LUMBER CO. LEASE MOULDING MILL

The Frank P. Doe Lumber Co. of San Francisco have leased the Nelson Moulding Mill at Marysville. They are now operating the mill with a crew of fifteen men. Practically all their shipments from the plant will go into thc Eastern territory

PACIFIC REDWOOD PIPE

AND TANKS

We have manufactured rand installed PACIFIC Tanks, Pipe and Vats for mining and milling companies, irrigation discontinuouely since 1888. If you have a problem let our engineers help you.

Send for catalogs, prices and information.

FIR[fHfftB

Los Angeles Building Permits Total $ 123,027 ,239 in 1927

Building construction in Los Angeles during 1927 was approximately the same as in 1926.

During the first six months of 1927 permit valuations ran somewhat below 1926 figures and for a time it appeared. that the- year's total would show a loss, but during the third and fourth quarters activity increased and the-1927 total amounted to $123,027,239, an increase of $21,024 over 19216. Building has been at a high level in Los Angeles for over five years and construction equaling last !ear, though below the totals f.or 1923,1924 and.1925, may be regarded as very satisfactory.

As is usual dwelling construction was the largest item in the building program, amounting to $39,211,431 as compared to $45,n7,959 daring 1926. Apartment construction, the next in importance, amounted to $22,86,436, as compared to $19,126,251 duting 1926. Apartment construction in L927 provided space for 9967 families as compared with space for 7459 families in 1926. Dwelling construction pro-

PORTLAND OFFICE BUILDINGS CHANGE NAMES

The building known as the Northwestern Bank Building in Portland, Oregon, will be known in future as the American Bank Building, and the name of the Gasco Building has been changed to Failing Building.

A large number of lumbermen have their offices in these buildings.

vided for 10,833 families in t927, as compared in L926. Following are the monthly figures permit valuations in 7927 and 1926

DOUGLAS FIR SASH AND FRAMES PAMPHLET PRINTED

A pamphlet entitled "There is No Equivalent to All Heartwood, Vertical Grain Douglas Fir Sash and Frames," has just been issued by the Bureau. The pamphlet gives 27 reasons why Douglas fir sash and frames rank in first place. Copies of the booklet will be sent to retail dealirs on request.

QUALITY-E9ONO]{Y- ' r ' r

ttFoodtt

Paul Bunyan remarked as he parked himself at the lunch sled one cold winter day, "ls one place where poor quality is expensive."

"Lumber is another" continued the man who invented saw mills, "Take California 'White Pine and Sugar Pine. They make direct profits for the man who uses them whether he is a manufacturer or a builder.

,'CALIFORNIA WHITE PINE DOORS cost less to hang, by actual measurement of ca4tenters' time. This is on account of their soft, easy-to-work texture. Th.y stay put and do not warP, craclc or shrink (Red River Doors are Guaranteed). They cost less to finish and make a superior job because they do not 'grain raise'.

,,IN THE FACTORY production costs are reduced because California Pines are easy on edged tools' Tools stay sharp longer. California Pines take a smooth surface without "fuzzy" vertical fibers. Factory products of Californiu pin". enjoy a quick sale at good prices because of the bright attractive appearance of the wood itself."

Somedag gou uiII use California Pines. Noro is the right time to start.

LOS ANGELLS TERRITORY

PHONE: AXridge 9071

"Producers of White Pine fot Ovet HaIf a Cenlury"

ThE RED RIVER LUMBER CO.

MILL FACTORIES and SAI.ES, WESTWOOD, CALIFORNTA Distributing Yards, CHICAGO and LOS ANGELES

LOS ANGELES BRANCH

702 Eaet Slauron Avenue Phone AXridge 9071

FULL STOCKS, FACTORY FACILITIES FOR SPECIAL JOBS

SALES OFFICES:

Monadnock Bldg., 807 Hennepin Ave., 360 N- Michigal Blvd' 70! E.SJ1y1on-{ye, Sln-FnllcCrSdO tUtnxEl-POLIS - CHICAcO LOS ANGELES

Trade Mark

"Paul Bunyan and, His Big Blue Or" Storv Book Mailed. Free.

LEO KESWICK A CALIFORNIA VISITOR

Leo Keswick, manager of the W. R. Chamberlin & Co.'s Portlancl ofifice, was a California visitor over the holidavs. Mr. Kesn,ick spent a few days at the company's San Francisco office attending to company business matters. He was also a caller at the company's Los Angeles office. While in Southern California he attended the Rose Festival and football game betr,veen Pittsburgh and Stanford at Pasadena.

PACIFIC COAST BUILDING.LOAN ASSOCIATION MAKES REMARKABLE GROWTH DURING 192?

An increase of. $1,643,673.63, or 135 per cent, in the assets of the Pacific Coast Building-T,ea1 Association of Los Angeles during the year ending December 31, 1927, is shown in the association's quarterly financial statement, made public recently by A. A. Anderson, secretary. Total assets of the association now are $2,f54,768.12. Real estate loans on first trudt deeds total $2,627,3%.35.

Dividends and interest paid by the Pacific Coast Building-Loan Association during 1927 totalled $144,069.8% of which $86,955.93 was mailed to the shareholders and investors on December 31,1927.

"The 135 per cent growth of the Pacific Coast during the past year," Anderson said, "has been due principally to two thing: First, the endeavor of the associition tb provide a plSg fo-r borrowers and for every type of inventor, coupled with the best possible service; second, to advertising- telling the people of Southern California just what th'e building and loan plan is and how it operates for the saver, investor. and home owner."

FRESNO LEADS SAN JOAQUTN VALLEY CITIES IN 1927 BUILDING PERMITS

Building permits issued in Fresno during lg27 totalld $2,649,873, giving the city a lead over Bakersfield which was a close second with $2,375,202. Next in order among Southern San Joaquin Valley cities were: Hanford, $325,. 250; Visalia, $197,245; Port Marvill, g170,894; Exeter, $110,000; Lindsay, $90,000 and Corcoran 975,000.

REUBEN SMITH APPOINTED ENGINEER OF WESTERN DIVISION OF THE NATIONAL I,UMBER MANUFACTURERS ASSOCIATION

Washington, D. C., December 29.-Reuben W. Smith, who has been temporarily attached to the western division office of the National Lumber Manufacturers' Association, has_ioined the staff as field engineer, it is announced by A. C. Horner, division manager.

For two years Smith was professor of wood utilization at the New York State College of Forestry at Syracuse. During that_ time he compiled and published statiitics, by species, of the amount of lumber and forest products used iq qh. wood-working plants and by the retaif lumber trade of New York state.

{S qlrp spg_n-_t a year at the Forest Products Laboratory at Madison, 'Wisconsin, and a year as chief treating engineer of the Charles R. McCormick Lumber Company, St. Helena, Oregon. His most recent position was ai chief of the .consulting department of the- Protexol Corporation, Kenilworth, New Jersey.

Smith is a graduate of the forestry school qf the University of California and did graduate $'ork at the University of Wisconsin.

SERVICE AND SATISFACTION IN SASH, DOORS BTINDSPGLASS

You can absolutely depend on

SASH - DOORS BLINDS - SCREEN DOORS . CHINA CLOSET DOORS BUILT-IN THINGS . GI.ASSLEADED MIRRORS . PLATE

Four Per Cent Cartage Tax

fn a recent bulletin issued bv the California Retail Lumbermen's Association, Mrs. 1. E. Fraser, secretary-manager states the following regarding the 4 per cent Cartage Tax.

"We have received so many inquiries regarding the pres- ent status of this tax that we thought it wise to isJue a Bulletin advising what information we have on the subject."

"You will recall that Senate Bill No. 7@ was passed at the last session of the Legislature-this was cilled the WAGY WEIGHT TAX BILI-and under this measure the Weight Tax was considerably increased. This information was given you in Bulletin issued July 25, 1927. After the passage of this measure a Referendum Petition was filed at Sacramento, with sufficient signatures affixed thereto to place the matter on the ballot at the next General Election to be held in November,1928. This petition held up all action under the Wagy Bill, and left in effect the 4 per _cen_t _qROSS CARTAGE TAX-however the 4 per cent GROSS CARTAGE TAX was only efiective up to December 3lst, 1927."

"Much has been seen in the papers recently regar.ding the

GARRETT LUMBER & MILL CO. LEASE ALAMEDA PROPERTY

The Garrett Mill & Lumber Co., Oakland, have taken a lease on the old Federal Lumber Co. wharf at Alameda. They will operate this as a branch yard for the hanrlling of their cargo shipments.

State pressing its claims against operators for fees under the 4 per cent GROSS CARTAGE TAX LAW. We are informed that at a conference held in Sacramento it was agreed that no new license plates for Trucks would be issued through any club or organization other than the State Motor Vehicle Department, so that plates could be refused those who were in arrears in the payment of the 4 per cent Tax. We further understand that in September, 1927, the Motor Vehicle Department made a checliof vehicles on the highways, stopping those who had not paid their 4 per cent Tax and ascertaining the reason why-this action was followed up with notices. Evidently from the inquiries received a number of you have received these notices."

"The Motor Vehicle Department surely expects to force the issue. We are advising our members to pay the 4 per cent Gross on all cartage charged on materials hauled outside of incorporated city limits. If the State Department makes an arbitrary demand, simply come back with a statement showing the amount received for special hauling charge on materials delivered over STATE AND COUNTY HIGHWAYS, only, eliminating from the statement all drayage accruing on deliveries in incorporated towns."

EARL JOHNSON BUYS INDEPENDENT LUMBER CO. AT LIVERMORE

Earl Johnson, formerly manager of the Tilden Lumber & Mill Co. yard at Hayward has resigned and is embarking into the retail lumber business for himself. He has bought the Independent Lumber Co. at Livermore.

A auestionnaire For 1928

Why should REDWOOD be specified and furnished

for Fences, Pergolas, Posts, Garden Furniture, Exterior Trim, Rustic, Door and Window Frames, Sills and Porch Flooring?

BECAUSE it resists deay, works easily, is unaffected by weather changes, holds paint and stays put. IT LASTS, first cost is the only cost, so it is less expetrsive in the end.

Why should you furnish REDWOOD

for fnside Trim, Panels, Casing, Base, Ceiling Beams, Mantels, Doors?

BECAUSE it stays put, the joints do not op6r per,ferr, mitering is an accomplished fact. ft works easily, allowrng the builder to develop ef. fective design. It is best available wood for Sand Blast. Its beauty of color is distinctive. It allows wide variety of artistic efiect with paint and stain. fts natural beauty improves with time. It cannot be imitated, but can be furnished to duplicate the naturd finish of practically any of the hardwoods.

Why is REDWOOD your best general Stock ?

B E C A U S E in addition to the above uses, your Industrial solicitor can sell it to Pattern Makers, Gremhouses and Nurseries, Boat Builders, Fur. niture Factories, Operators requiring veneer cores, Sign Board Builders, etc. The Railroads, Manufacturing Industries generdly and Highway Commissions specify REDV/OOD.

H. S. Stronach to Enter Manufacturing Field

Longvieu'. Wn., Jan. 7.-H. S. Stronacl.r, rvho has been in charge of the industrial department of the West Coast Lumber Bureau's field staff, is resigning from the Bureau to engage in the manufacture of a nail rvhich he has invented and patented. Mr. Stronach first entered West Coast woods trade prornotion work in 192O, as a member of the \Mest Coast Forest Products Bureau.

Because of his experience as a mill operator, Mr. Stronach is thoroughly familiar with all phases of lumber manufacturing and selling. He is particularly well acquainted with millwork machining practices. His knowledge enabled him to perform valuable service to the West Coast lumber industry in solving machining problems for firms in other parts of the country who were beginning to use West Coast woods. Trying to use knives and methods developed for other species of wood, operators of machines often experienced difficultf in handling woods from the West Coast. During his trade promotion work for West Coast woods, Mr. Stronach made innumerable calls on different firms encountering this difficulty and taught hun-

SACRAMENTO PERMITS i8,810,79I T.Ot 1927

Building permits issued in Sacramento last year totaled $8,810,291, an increase over 1926 of. $1,078,218" according to figures compiled b1. City Building Inspector J. R. Shields. The increase in home permits was noticeab.le, $3,948,358 of the 1927 total representing new homes and apartments.

dreds of their machine operators to ttse West Coast wootls with complete success.

Another important part of IIr. Stronach's tvork lvas promoting the use of Douglas fir sash and frames. He waged an unrelenting and telling fight against steel sash and frames and was able, by acquainting architects with the merits of Douglas fir sash ancl fratnes, to swing manY important jobs to this woocl.

Mr. Stronach is associated rvith several Pittqburgh bankers who are financing the manufacture of his nail. They have bought a plant in Pittsburgh and are planning to_i-nstall a number-of nail machines in the near future. Mr. Stronach's nail is similar to other wire finishing nails, except that its tip is flat instead of pointed, ?nd is triangular initead of round or eliptical. This nail effects penetration by shearing the fibres of the wood instead of spreading them apart, thereby greatly reducing the pressure which causes lplitting. As the fibres are cut and forced down. they cling to the nail and give it greater holding P9w-er than hava round pointed nails which merely spread the fibres.

GEORGE GUNNING IS SAN FRANCISCO VISITOR

George Gunning, formerly with the Algoma Lumber Company, Algoma, Oregon, was visiting in the Bay district over the holidays. Mr. Gunning takes a prominent part in Hoo Hoo affairs and is a past president of the Susanville Hoo Hoo Club.

INSURANCE AT COST

To The Lumber Dealers of

the Sacramento and San Joaquin Valleys

In cotrnection with our large gawmills at Crannell and Fairhaven, Humboldt Couqty, California, we have large distributing yards enabling us to give you PromPt and eficient service on

Your Redwood Requirernents

Located at the following points:

Friend EcTerry Lumber Co., Sacramento

The Little River Redwood Co. Madece

The Little River Redwood Go.

General Salcr O6ce: Financial Ccnter Building' Son Francirco

Sales Offices: Mills at:

New York City

Ffavana, Cuba

Amsterdam, Holland

Crannell, Calif.

Fairhaven, Calif.

Cargo and rail shipments IIEDIAENS..,

MUNDELL RECETVES UNTQUE CHRISTMAS GIFT

One of the most unique and cleverly conceived Xmas remembrances that has come to our attention was that of the Orange Belt Lumbermen's Club where the members of said Club presented to their Secretary, R. D. Mundell, blocks and pieces of various kinds of wood with their respective business cards attached. Many of these woods rvere hardly of first grade quality as apparently the knottier and harder were selected. but they were especiallv

JIM CHASE VISITS LOS ANGELES

Jim Chase, manager of The Little River Redwood Co" yard at Madera, was a Los Angeles visitor over the New Year where he spent several days calling on his many lumbermen friends. He also attended the East-West football game between Pittsburgh and Stanford at Pasadena on January 2. Mrs. Chase accompanied him on the trip.

W. L. McGINNIS MAKES AUTOMOBILE TRIP TO CALIFORNIA

W. L. McGinnis, superintendent of the Silver Falls Timber Company, Silverton, made a trip by automobile to California during the Christmas and New Year holidays, traveling as far as Los Angeles. He was accompanied by his wlIe.

DOUGLAS FIR BRIDGE MATERIAL BOOK READY

The Bureau's booklet on "Douglas fir for Bridge Material" is now ready for distribution. The booklet, prepared by L. P. Keith, Bureau engineer, covers the various grades of Douglas fir, grade-strength relationship, gives recommended grades for bridge items and working stresses for structural grades and No. 1 Common grades. Other subjects treated include: available sizes, records of performance and preservative treatment. Samples may be had by sales representatives of Bureau mills without charge by application at the Longview office.

R. E. IRWIN APPOINTED MEMBER OF NATIONAL COMMITTEE ON WOOD UTILIZATION

"Bob" MundeU digging for goltl.

valuable for each block and piece had a $5.00 gold piece driven in them in such a way that it was utterly impossible to secure the money without chopping the blocks to pieces. The accompanying picture shows "Bob" hard at work digging out this gold. We would judge from the expression on his face that he was certainly happy and pleased to do this work.

R. E. Irwin, assistant manager of the Potlatch Lumber Company, Potlatch, Idaho, and recognized as one of the most practical lumber operators in the United States, has been appointed a member of the National Committee on Wood Utilization of the Department of Commerce by Secretary lloover, its chairman. Mr. frwin's addition to the National Committee is expected to be of great benefit to that organization in extensive experiments now going on. with sawmill machinery, as he has, for several years, been interested in improved manufacturing methods and has had valuable experience in Northern pine, Western pine and red cedar lumber manufacturing.

The National Committee on Wood Utilization, which has for its purpose a more complete utilization of the log in order to make reforestation commercially feasible, is working on improved manufacturing methods as one of the steps toward better utilization and most of Mr. Irwin's rvork with the Committee will be in that field.

WOMAN'S CLUB

VINELAND AVE., LANKERSHIM, CA.LIF. ROTH & PARKER, ARCHITECTS

J. H. BI"-ATTENBERGER, Plastering Contractor BLANCHARD LUMBER C0., Dealer

Linking beauty, permanency and protection for all time against water, one of the most attractive woman's clubs in California, was built with a Plastic Cement that challenges quality comparison.

\WATERPROOF PORTLAND CEMENT/

Made and Merchandised Through the Dealer By

Cedar Lumber Manufacturers Meet

Longrriew, Wash., Dec. 28.-Complete satisfaction with tl-re results of merging the Red Cedar Lumber Manufacturers' Association with the West Coast Lumber Bureau was expressed by members of the cedar association when cedar lumber manufacturers met this week with Bureau representatives in Seattle.

Exhibits of Bureau advertising rvere displayed, showing horv the properties and uses of Western red cedar had been brought to the attention of architects, engineers, retail lumber dealers, and the general lumber using public during the past year. C. J. Hogue, I3ureau field manager, outlined the national advertising program and field work now being carried on for West Coast rvoods. Red cedar will come in for more attention during 1928, Mr. Hogue said, 1>articttlarly for home building.

In expressing appreciation of the rvork of the Bureau in behalf of \A/estern red cedar, W. C. McMaster, president of the Red Cedar Lumber Manufacturers' Association, said, following the meeting, "We expected that the larger scope of trade extension rvork possible under the Bureau's Dlan of operation rvould increaie our markets. We are surprised

J. A. THOMAS ATTENDS MEETING AT BAY POINT

J. A. "Jack" Thomas, lnanag'er for the Coos 13ay l,urnlter Cornpany at I-os Angeles, attencled a rneeting of the compan_\'s sales representatives at J3ay Point, Wednesday, December 28th and also spent a feu' days in San Francisco. He has a good manl' f1igt.ls in tl-re l3a1' Region ancl u'as kept busv cluring his stay.

and delighted at the results already apparent and feel that the trade promotion plans for the-coniing year rvill bring increasing returns."

The Red Cedar Lumber Manufacturers'Association, representing 90 per cent of the production in Washington and British Columbia, discontinued advertising as a group last fall and joinecl the Bureau in a rvider campaign for West Coast woods. Every cedar mill in Washington and British Columbia, except one, was represented at the meeting.

The follorving representatives of cedar mills attended the trade promotion session : Glen Hulburt and T. J. Skallel' of the- William Hulburt Mill Co., Everett; Frank Smith, L. S. Black, and R. E. Guyer of the Seattle Cedar Lumber Manufacturing Co., Seattle; D. M. Hartnell and C. J. Culter, Hammond Cedar Co., New Westminster, B. C.; S. P. Johns and Charles Ingram, Snoqualmie Falls Lumber Co., Snoqualmie Falls; James A. Loggie, Whatcom Falls NIill Co., Bellingham; E. C. Miller, E. C. Miller Cedar Lumber Co., Aberdeen; Aird Flavelle, Thurston-Flavelle. Ltd., Port Nloody, B.C.; H. J. Bratlie, Bratlie Bros. Nlill Co., Riclgefield; \A'. C. McMaster, John McMaster Shingle Co., Seattle; Leonard Skalley, Clough-Hartley Co., Everett.

R. L. DUVALL NOW AT WHEELER-OSGOOD COMPANY'S NEW YORK OFFICE

R. L. Duvall, who for soure time rvorked out of the Sau Francisco oflice of the Wheeler-Osgood Company under the direction of L. J. Woo<lson, is uou'l'orking out of the company's Nerv York office.

vuw [/YY-lIPLYWOOD consider these hctsJ

Arnple Stock:

Whether your order be large or small, or in mixed selections, you are assured of a full and complete delivery.

Stondardization:

The very choice woods are made available, and panel stock is more easily sold. today due to economies, and low cost brought a!out by standardization.

Uniform" Quality:

This is most important, for upon the quality of 6nish and material-the skill in matching grains-the quality of gluing-depends the lasting attractiveness, and your future sales.

Quick Deliaery:

A complete and varied stock insures quick deliveries, and reduces your overhead by making these choice woods available on twenty-four hours notice.

Lo99in9 in the Philippines

By Ervin R. Edgcomb, Secy. of the Insular Lumber Co.

The Insular Lumber Company conducts the most important and extensive logging industry in the Philippines ind, in fact, operates the largest hardwood mill in the world at the present time. This company was incorporated in 1904 and started in business shortly thereafter with a small circular saw mill situated at Fabrica, Occidental Negros, P. I. This mill has gradually been increased in size, and capacity, to such an extent that the production in 1926 was over 50,000,000 board feet of lumber and this figure will probably be even greater for the present year.

The land, on which the timber is located is actually owned by the Philippine Government, and the Insular Lumber Company has a concession which allows them to operate over an area of 139 square miles, the Government receiving payment for the timber as it is cut. It is estimated that the timber covered by this concession, should last for a least thirty years at the present rate of production..

About eighty-five per cent of the lumber produced is Philippine mahogany which is marketed in all parts of the world. The demand for this wood is rapidly increasing due to its beautiful grain, its adaptability to many different uses, and also to the decreasing supplies of Central American and African mahoganies. A large quantity of this wood is shipped to the United States and used principally for boat building, interior finish in houses and office buildings, doors, flooring, furniture, cabinet work and patterns.

The remaining fifteen per cent of the product consists largely of a wood, known as "Apitong," which is used for building construction, automobile and railroad car frames, and a number of other purposes requiring heavy, strong wood similar to oak.

The standing timber is quite large, averaging four to five feet in diameter, with many seven- or eight-foot trees rising to a height of 100 to 125 f.eet. On account of the size of the timber, and the high rate of production, it is necessary to use only the best equipment throughout the various operations.

The timber is handled over the Company's three-foot

six-inch gauge railroad having fifteen miles of main line track and in addition to this, there is built every year about twenty miles of temporary tram lines. Connected logging trucks, of 60,000 pounds capacity, built by the Pacific Car and Foundry Company, are used to carry the timber. The motive power consists of : One Baldwin Mallet, five Shays and one Davenport locomotive. There are also two small switching engines used in the yard, at the mill. The Shay locomotives are used on the tram lines to bring the loaded cars to the main line, where they are picked up by the Baldwin Mallet.

The main line track is well ballasted and kept in excel-

General oieul of North Yaril shoutkg Main Line Trucks. lent condition and the maximum grade is about five per cent. The curves have a radius of not less than 24O feet on the level sections and 300 feet on the heavier grades, but on the branch lines the curves, of course, are sharper and the grades heavier.

The mill equipment consists of three band mills, of large size, used for cutting the logs into lumber and timbers, and two band saws for resawing the thicker pieces into boards of standard width and thickness. A planing mill

(Continued on Page 32)

View of the sawm.ill at Fabrica, Islanil of Negros Occiilental, P, I. Some of the ilwelling houses occupieil by the employees can be seen in tke distance.

Larninex doors ate troubtre-proof

Special Notice

The success ofLamiaex has temoted others to offergumteedveneered doors, ouwardly resembling Lminex doors but lackins the moisrureresistance that Larninex waterproof cement alone cangive. For.yourownDtotectron. rnsrst oo doois thatbiartheyellow teplacement guarantee hbel and the name "LAMrNEx".

Prove to your trade that test builds

JraolNc distributors can I-r supplv vou with oooular sryles 6l Iarininex doois, bearing the word "LeuhlEx" and our yellow replacement guarantee label. Mail the coupon for our newbook that descri'bes the unique and scientific method bv i,hich Laminex doors are c6nstructed. Ask us for complece insuuctions for conducting the business - building Iaminex door soaking testthe "show-me" meihod of selling doors.

How the l-aminetc

soaking

up door sales

L.fuNonros of Laminex door soaking tests have been made in all -fL oam of the countrv to Drove thit dampness cannot make a Laminex door warp, splii or cbme apart. Many thousands of prospective buyers haie 6een thoroughly convidced, after seeing a -Lamioexd6orsoakins inwater foi davs at a time, that here is a door that will always-operate properly-and look well, despite climatic conditions, Naturallv. these people who have witnessed a Laminex door soakinc test ire extra-coo-d prospects for the sale of Iaminex doors, and ritail dealers tellus that th-eirsalesoflaminex doos do increase gready after such demonstrations.

Let us help you conduct a Laminex door soaking test

'!7'e will be glad to show you hoq to cooduct this famous test that arouses suih great interist amorig carpenters, builders, architects, property owiers and realtors. Y6u wi-ll find that it-will bring tnanv new customers to your place of business and will identifu vouf business as headquaiters for "the door that stands the famous ioaking test". We sripply you with free cuts for newspaper adveftisements; special folder to mail out to your customers; display sisns and otirei literarute. In addition, we furnish you with a biueprlnt and complete plans for making-the test successfully. The whole plan is worked out and waiting for you. x""""""'-"

i rr{E wrrrurER, osGoOD CoMPANY, Tacoma, lfashington ; Gmtlcmm:Plase send me your new book on doors aqd complete insuuctions fot conductiag a Laminex door soakiog test, LrsTL

'*'-"-'---4

Gfite%s Jdaonta{e in a?crrnancnt&uving t4rrangernent ditltWgfrhaeuser

\fOU can seeWey r erhaeuserquality. Itshowsuprtoorin the better service each piece delivers. The high quality comes from paying snict attentim to dl details of manufacnue. Precise sawing tosquare edges and unilorm sizes; scientifrc sea-

soning; eryett planing tosmoofi, satiny surfaces; careful handling and loading to insure delivery oI clean stock, tOO% saleable. You are not bothered with the "boneyard"evilwhen you become a WeyerhaeuserPermanent Customer.

TF YOU have never dealt with Weyerhaeuser' there is a new I sensation awaiting you in yourfirst talk with a'Weyethaeuser Representative.

He has lumber to sell you, oI course. That is his business. But he has also something to giue you-the advantageof a furmanent go-ahead progrran lor the benefit of the lumber dealer as well as Weyerhaeuser.

The way it benefits the lumber dealer is rwo-Iold:

lst-In his buying and supply. In the qtnl'ity oI lumber he gets-grades always the same and dependable; seasoning complete; manulacturing and finish workmenlike, no need lor apologies or evasions. And a complete rmge of woods Ior a large part oI all your customers' requirements.

2nd-In his dealing with his customers. Weyerhaeuser really does understand the lumber user. Practically every step in the 'Weyerhaeuser PLUS program is intended to make the lumber better to use.

t. Cmenaatd buying and concentrated selling A call fron a single Weyerhaeuser Repreeentative bringsyou dl the difrerent kinds of lumber youneed toeupply a largelnrt ol your uade.

2. Filteen difrerent epeciea of lumber-including Douglas Fir. Weet€rn Red Cedar, Pacific Coaet Henlodr" Poudosa Pine, and ge:mtine 'Wlite Pine.

3.The output oI t7 largsmille-andtluee more building Shipping from Z) large stocks.

.{. Four huge Diaaibuting Plants, with l00,(x)o,(no feet of lumber and 25,o0o,ooo feet oI tinbere dways on hand. Shipping in Zhoursif neceasry.

l.The fineat starrds ol tinber in thie ountry. Precise manulacturing Sci' enti$c eeasoning, giving the user the maximun natural durability d the epecies.

The noilcnt equijment ot Wcyodtuttor mills rruha jorslble o a*y hlgh tyba of serntlc..

6. Careful handling and loading to insure delive,ry ol LoO/o saleable and usable etocks.

J. Sales making specialties that attract uade and repeot.

$. Quicker, cleaner turnover on a smaller invegtment Eaey buying Regular supplies of compact stock Fewer loeses, and leas lumb€r thrown into the "boneyard.'

9. Thu'Weyerhaeueer Permanent Cugtomer P1"., operated by Weyerhaeuser Representatives who ake care of their cugtomers in geason and out of se:tsorL A moet profitable arrangement br -.'.. thedealerwhomakeeuseof it

-: TheWeyerhaeue€r Plus is a ftnething .^ -..r.^ -. -L :- -'^'.-.'^-l f r-':ll toput to work in your yard.Itwill urrl*e penna ncnt custorners for you.+nd we hope will make yu a penrwngnt cur tomerlorus.Callup theWeyerhaarm Representative.

O. Drewer 629, Newerk' N'J'

Th Vqe$*3sct Sahs Company is thc combincd sclliag oryedzation of th folhuine Vcycrbactsr Mills ard Dh*ibtttitg Pk* : CXoquet Luober Co. Cloqwt, Minn. Saoqualmie Falls Lumber Co., sooqudmie Fdk, Wash. Cleermter Tinber Co., Ie*iston, Idrho l.5c Nonhem Lbr. C,o. doqoet,ltinn. Hmbird Luber Co. SudDoiot, Idebo lTeyerhaeurer Tbr. Co., Everett, T9ash' Johnron-Vcotwonh Co.,Cloquet,l{inn. Edwatd Rutledge Timber C,o. Coeu d'Alene,Idaho '$Teyetheeu.ser Tbr. Co., Bstdmore' Md' \ToodConversionC,o. Cloquet,Mion. PotlatchLumberco..... Potlatch,Idrho VeyetbaeuserTbr.C,o.,Portrmouth'R.I' Boooe6 Fettylbr.Co,,Boaaers Ferry,Ida. Boise Payette Lumber Co, , . . .Boise,Idaho VeyerhteuserTbr.Co.,PortNewark'NJ. 'Vcyerhaeurer Timbet Conpany, Mionesota Tranrfer, St. Paul, Minnerotr

Random Ramblings Editorially

By Jach Dionne

Talked to a California Pine manufacturer the other day, and before asking him what sort of a year he had had in 1927,I got my shoulder all ready to receive the flow of tears that I generally get when I ask that question recently in the lumber business (I've had my shoulder cried on by lumbermen for so many years that I've almost become immune to any feeling in the matter.) What was my surprise when he replied that while they had not set the world afire, nor startled their stockholders with the size and volume of their dividends, that they HAD made some money in 1927, had declared some decent dividends, and were looking forward to a much better year in 1928. "We worked hard, kept down our production, gave our sales the best thought we were capable of, and we got by," was the way he put it. Well, I've found that that prescription will get by almost any year.

Am hoping for a good California Pine year. (Since the dispute about what White Pine really is, I've developed the habit of just saying "California Pine" to be on the safe side.) Hope to see them straighten out their affairs so that their merchandising efforts can be renewed. It's going to be a merchandising year, and California Pine should not lag in its merchandising efiorts.

..*. :F + t rf t

How terrifically the truth was again driven home to the manufacturers of lumber in 1927 that price cutting does NOT increase the demand for lumber. That has been proven'through the history of the industry, but 1927 was the sort of year.that ma.de assurance of that fact doubly sure. We had a price cutting year throughout the industry, and it hurt, rather.than helped the demand. The same amount of lumber could have been sold at a price one third higher, had it been asked. In fact, the chances are that had lumber held a sustained level one third higher it would have INCREASED lumber buying. Itfs just the history of lumber, that's all.

'* * .* t * *

Don't make the mistake of selling California "short" for 1928. It should be a good year for agriculture, business, and all that goes to make prosperity. Already the rains guarantee that there will be no shortage of water, or of the power that comes from a big water storage. The founda-

tions are secure. The human element is the only doubtful quantity. Industry is growing apace. Factories spring up everywhere in the state. Farm and ranch products are better distributed than ever before. The tourist crop should be a record-breaker. Building operations should not slacken in the least. All business should be good. Let's all help make it good.

:F**{<**

The lumber industry of the Pacific Northwest sorely needs and is eminently entitled to, a touch of prosperity. It would be a wonderful thing for the entire lumber industry of the nation if.1928 would bring higher values and a better situation in the Northwest. They need a more moderate prodirction up there, coupled with more general and intensive merchandising efforts. In the latter regard they are improving. Excellent efforts at promoting the use of their woods, are under way. But they have got to get more for their lumber than they have been getting. A year of decent prices would be a God-send in the Northwest.

The greatest trouble with the Nbrthwest is the ease with which they can turn out huge volumes of lumber. It's entirely too easy, especially for the plants that do not season their lumber for market. A two band Fir mill shipping green lumber will cut on the average about four times as much lumber as a Southern Pine mill, a California Pine mill, or a California Redwood mill of the same equipment. That's what hurts. And, on top. of that, when nothing is done to create a demand for this easily made lumber, the burden put upon Providence of finding a-satisfactory market for all that stock, is rather a heavy one.

*****rF

I often think over the situation in the millwork industry in California. It's rqtnarkable. They make the most wonderful millwork in California that is made anywhere on earth. No such variety of beautiful things from wood is known anywhere else. From a manufacturing standpoint, they beat the world. .But they ought to hire some Celotex or patent roofing man to handle their merchandising.

't*rF*.rFrF

Necessary ingredients for a successful 1928 prescription: Faith, courag'e, optimism, cooperation, merchandising.

There is no mystery about good advertising. If it doesn't pay, it isn't good.

For the lunrber merchant who aspires to climb, the ladder of courtesy and kindliness is strongly recommended.

60 Mtl,lion Feet of I'umber

in Southern California buildings

oucr.As Fn from our mills at Mill City, Oregon, and L) Garibaldi, Oregon, Rnpwoop from Flammond Sawmills at Samoa, Calif-ornia, always in stock at our Terminal Island wholesale distributing yards, covering an atea of nearly sixty acres.

Retail lumber yards of southern california find in these greatreserve stocks, a form o{ service that becomes a safelnard against suddenly deplete4-grades or stzes-and an ImmediJte source of supply to fill the "hurr)rrup" order.

Ir's one of the links in the Flammond chain of service on lumber orders from the retail Yard,

. . , think of it, 60 milJion feet in snck all the time and it's ali to be used

I{Y FAVORITE

Age not guaranteed-so-i'l #:;"iho STORIES for 20 years-Some less

Dusky Carolina Eloquence

The great moment of the meeting had come. The solemn conclave of the Majestic and Mysterious Order of Nights of the Lumber Truck was about to reach its climax in an address by the "white folks" secretary, Girding up the loins of his sagging Prince Albert coat, the dusky chairman of the meeting arose with dignity to introduce the distinguished speaker and guest of the evening.

E. M. PRESCOTT TELLS FRESNO CLUB ABOUT EUROPEAN LUMBER MANUFACTURING METHODS

E. I,I. Prescott, general manager of the Prescott Brick & Lumbel Co.. Fresno, spoke at a recent meeting of the Fresno C)ptimist Club on "European Lumber Manufacturing tVethods." Mr. Prescott, who made a European tour last summer told his audience that primitive equipment is still used in manufacturing lumber in Europe, and that the general quality of the lumber is much lower than in this country, and that there is much less lumber used in builcling construction there than in the United States.

For 22 Yean

..CHICK.ASAW BRAND" OAK

her

535-6 Petroleum Securiticr Bldg., Lor Angclcr

WE*more 9955

GEO. C. CORNITIUS

Merchantc Exchange Building San Fnacirco

SAMUEL R. NORTON

Hany Bdldins Pcthnd

"Brudern o' dis Majestic an' Myste'yres Order, on dis gran' an' auspicious occasion we is got here on de platform wid us ge Secretary o' de white folks 'sociation, Mr. Victim Wheelum, who is now gwinter dress yo'. Dis here Mr. Wheelum is got a rqreration in No'th an' South Caliny whut extens fum de ho-risin on de one side to de ho-settin' on de rurr, an'up to de ho-sanna on high!"

FRED ROTH A LOS ANGELES VISITOR

Fred Roth, general manager of the J. H. McCallum yard, San Francisco, was a Los Angeles visitor over the New Year. He was a guest of several members of the Los Angeles lloo Hoo Club at the Commercial Club on Saturday, Decernber 31, where there rvas a general discussion of Hoo Hoo affairs. Mr. Roth is Bojum on the Supreme Nine. He also attended the llose 'fournament and football game betu'een Pittslrurgh and Stanford at Pasadena on January 2.

ATBION TUIVIBER CO.

FI.'LL STOCKS GREEN LUMBER COMMON AND UPPERS AT MILIS.

AIR DRY UPPERS AT SAN PEDRO

Mein Sdcr Ofico Loe An3clor O6co

ED. CHAMBERLIN TAKES IN GAME AT PASADENA

Ed: Chamberlin, W. R. Chamberlin & Co., San Francisco, was a Los Angeles visitor over the New Year. He was a visitor at the company's Los Angeles office r.vhere he conferred with Jack Rea, manager of their Southern California operations. He also attended the annual East-West football game between Pittsburgh and Stanford at the Pasadena Rose Bowl on lanuarv 2.

DOUGLAS FIR MILLWORK STOCK IN CHICAGO

The Pike-Dial Lumber Co., Chicago, is now carrying Douglas fir millwork stock and making a specialty of catering to the millwork people in the east rvhere they need material in a hurry. The firm is carrying a stock of Douglas fir up to 8x8 square, as well as lA4 and l2/4, lO and 12 inches in width, and has re-sawing facilities so that they can get out any size of material that they may be called upon to provide. The company can furnish the stock in either vertical grain or slash grain, air-dried or kiln-dried, in carload lots or less.

CASCADE LUMBER & SHINGLE COMPANY'S MILL DESTROYED BY FIRE

Fire destroyed the sawmill of the Cascade Lumber and Shingle Company at Snohomish, Wash,, December 21, with an estimated loss of $200,000. The blaze was believed to have been started by a dust explosion.

J. FRANK JoNES trlrxyr$tffifE WHoLESALER

J. Frank Jones, formerly with the Grays Harbor Sales Corporation, Hoquiam, Wash., has opened an office in the Finch Building, Aberdeen, 'Wash., where he will specialize in wholesaling shingles.

c00s BAY TUMBER CO.

of California

Manufacturers of Dowlar Fir and Port Orfond Cedar

Savrmillc, MareMeld, Orcgon

Dirtributing Plant Bay Point

Annual Production

200,(XX),(XX) Feet

GENERALSALES OTtrICE

Bay Point, C-EL

San Francirco SEler Ofice

10fi) Balfour Bldg.

Angclc! Oficc, #""J,'j."!iil

Putontlrchdhch ofP

The first ihing a careful man does when he'f eels that the treasures in his home are not properly safe-guarded, is to add a padlock to whatever protection already exists. Just so with the careful lumberman. He not only protects himself against loss of his business treasures by insurance for their replacement, but he also puts on the padlock of prevention to keep fire out.

Our first servicc is to cooperate with the policy-holder in the interest of effective fire prevention. When fire does come, our resources and reputation guarantee prompt payment of Iosses. We provide the best irrsurance a lumberman can buy, furnished through our dividends at lowest cost to the policyholder.

.'lslt arr1, of our companies f or inf ormatiorr. os to wlrot our ltolicics, our.frre prcaention .srrtice, (ind our diz,idcnds nrc(n to \ou.

Logging in the Philippines

(Continued Lrom Page 24)

and a box factory are operated, in conjunction with the main saw mill, and here the smaller pieces of lumber are made into boxes, which are sold to the cocoanut shredding plants in Manila.

The waste from the various mills is put through a crusher known as a "hog" which grinds the wood up into small pieces for use as fuel, in the stationaqy boilers. Part of the slabs are saved and cut to the proper sizes for use in the boilers of the locomotives, which are operated almost entirely on wood fuel.

Fabrica, where the mill is located, is about eight miles from the mouth of the Himogaan River and the lumber is loaded in steel barges, holding 225,M to 300,000 feet each, and these are towed down the river by a small steam tug. They are then picked up by a larger sea-going tug and towed to Iloilo or Manila where the lumber is loaded on steamers for shipment to all parts of the world.

The company employs about 3000 men at the mill, in the woods, and on the railroad and as a result the total population of the town of Fabrica numbers about ten thousand. Most of these are Filipinos but a few Chinese and about twenty-five American executives are included. The Filipino labor is rather inefficient but peaceable and, with good superintendents, proves quite satisfactory.

The climate is healthful and the Americans in general are contented at Fabrica. The Management puts forth a special effort to make life attractive by maintaining an ice and cold storage plant, a moving picture theatre, a club house and a dance hall for the benefit of their employees.

It will be seen from the foregoing remarks that the Insular Lumber Company is more than a producer of timber and has become, in fact, one of the institutions of which the Philippine Islands may be justly proud.

The Insular Lumber C.ompany are represented in Northern California by White Brothers, San Francisco and Oakland, and in the Southern California territory by the Western Hardwood Lumber Co., Los Angeles.

Train of Logs on the Upler Iglamgom Bridge

Sorting Chains.

Planing Mill

HAMMOND LUMBER CO'S SAN F'RANCISCO OFFICES MOVED TO 310 SANSOME ST.

The Hammond Lumber Company, San Francisco, have moved their offices f.rom 260 California St. to new quarters in the Alaska-Commercial Building, 310 Sansome Street.

NINETY-NINE ENTRIES RECEIVED IN SECOND REDWOOD SALES CONTEST

The Second Redwood Sales Contest closed December 31, with a total of 99 entries received at the offices of the California Redwood Association, San Francisco. R. F. Hammatt, secretary-manager of the association states that all sections of the United States and many foreign countries are represented in these entries. The majority of the entries are from California and the largest number feature the long life and durability of Redwood.

The committee of award is now at work on their task of judging, and their work is most difficult as so many good entries have been received. It is expected that judging will be completed and awards announced by January 20.

The Association plans to publish immediately a second edition of the Redwood Sales Manual, and also to use a considerable amount of the material gathered in this contest in their direct mail and national advertising campaigns.

The entries gave information on all possible and conceivable uses of Redwood, from bridges to interior finish, and from pipe lines to violins, said Mr. Harnmatt.

OAKLAND BUILDING PERMITS FOR 1927 SHOW INCREASE OVER 1926

Building permits for Oakland for the month of December 1927, totaled fi756,549. The figures for December 1926, were $1,846,999. The total for the year 1927, was $20,794,669, which was an increase of. $719,374 over 1926, when the total was $20,075,295.

In "Robbins" Flooring you are assurd of the very ,finest tfiat has ever been, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the t5pe of men who make our flooring, all go to make this statemelt_possib,le. "Robbins" Maple and Birch Flooring is the best.

Southora Celifotaie:

C. J. LAUGHLIN

5il5-6 Pctrolcum Sccuriticr Bldg., Lor Angclcr WErtmorc 9955

Northcrn Californie:

GEORGE C. CORNITIUS, .A,mcricrrn BanL Bldg. San Francirco

WHITTLERS PREFER SUGAR PINE

Mr. Frederic Binder engaged in his faztorite pastime, carving togs.

So far ar lumbcr ir conccrncd, onCr pocLct lraifo rill urually tell tLe talc. Mr. Frcdcric Binder, of Lor Caton Celiforaia, a retired burincr man, har edoftcd ar hir Lobby thc carving of toyr. Hir prcfcrcncc of rll the woodr avrihblc to hin ir Sugar Pinc. He rtatcr thrt hc her found thrt by rcardn of itr rmoothncrr, roftncr, ard rtraight greinr, norc then aay othcr wood it lcndr itrclf nort adnirably to cr.ct fidelity of reproduction.

Madora Sugar Pinc retr a rtrndard by which othcr woo& are gaugcd. It L both watcr curcd end gir dricd. Itr quelig ir uncxcellcd, and it ir thc delight of pattcrn nelcrr end wood wor|rcn thc world ovcr.

DEMAND

MAIDENA

\X/ATER CURED AIR DRIED SUGAR

PINE

Lambertiana A

True and Durable Vhite Pine-Pinus

TIIDERI SUGAR PI]IE GO.

COTTON

Cotton is the overcoat of a seed that is planted and grown in the Southern states, to keep the producer broke and the buyer crazy. The fiber varies in color and weight, and the man who can guess nearest the length of the fiber is called a cotton man by the public, a fool by the farmer, and a poor business man by his creditors. The price of cotton is determined in New York and goes up when you have sold, and down when you have bought. A buyer working for a group of mills was sent to New York to watch the cotton market and after a few days deliberation he wired his firm to this effect: "Some think it will go up and some think it wilt go down. I do too. Whatever you do will be wrong. Act at once." Cotton is planted in the spring, mortgaged in the summer, and left in the field in the winter. You can and you can't. You will and you won't. You'll be damned if you do, and be damned if you don't.

THE TONGUE

Not the tongue in your shoe, nor the tongue in the lowly wagon, but the tongue in your mouth is the thing I want to talk about. The human tongue starts more trouble than friends or finance can stop. It is the toot that can ao more harm in a day than you can correct in many years. Lincoln said little and Grant less, Washington talked only when necessaryr, and Coolidge is as silent as a steam caliope with a broken boiler. The more men talk the less time they have to think and the less time others have to think. If you are a great talker, you are not a great thinker. Listen to yourself, and get your own weights and measures. The Silent Partner."

MEN

Men are like rivers: the watcr is the same in each, and alike in all; but every river is narrow here, is more rapid there, here slower, there broader, now clear, now cold, now dull, now warm.-Tolstoi.

THE CHRISTMAS PUDDING

Take some human nature as you find it, The commonest variety will do; Put a little graciousness behind it, Add a lump of charity or two.

Squeeze in just a drop of moderation, Half as much frugality, or less Add some very fine consideration, Strain off all of poverty's distress.

Pour some milk of human kindness in it, Put in all the happiness you can; Stir it up with laughter every minute, Season with good will toward every man.

Set it on the fire of heart's affection, Leave it till the jolly bubbles rise; Sprinkle it with kisses for confection, Sweeten with a look of loving eyes.

Flavor it with children's merry chatter, Frost it with the snow of wintry dells; Place it on a holly-garnished platter, And serve it with the song of Christmas bells.

-Author Unlcrown.

SPEAKING OF DERBY HATS

Abe Martin says that a saxophone in a jazz orchestra looks better in a derby hat than any of the men he's seen wearing them.

DARK AND GLOOMY DAYS

"Why, hey dere, Prune la, how yo'comin'dese days?"

"f'se jes tollable pol'y, thankee, Ijelou. I'se had de scarlet fcver an'de pink eye, and de yellar jandis. I'se had a regular rainbow o' troubles."

COME AND GONE

The old darky dropped his flask on the sidewalk Christmas morning, and was heard to remark: "Dah, now! Christmas come an' gone."

We cater to the small yard-o---

And the smaller dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building trade by car or truck makes it possible for the small dealer to give tip-top service to his trade, and yet keep down his investment. his insurance and his overhead.

If,. WOOD LUDIBEN CO.

FOREST FIRE PREVENTION IS EVERYBODY'S PROBLEM

"Protection of the National Forests from fire is everybody's problem," says Col. William B. Greeley, Chief Forester, lJnited States Department of Agriculture, in his annual report recently made public.

As a result of a special study of the present organization of the Service for fire prevention and control, the Chief Forester has set down his conclusions as to the most urgent needs in his report. The protection of the national forests from fire would be well nigh an impossible task if the Forest Service had to carry the burden unaided, he declares. "It makes a great ptactical difference," he says, "whether the viewpoint is that the Forest Service is pro' tecting Government property with Government funds or that the Forest Service and the local public are working jointly to protect the forested land on rvhich local prosperity depends."

One of the most urgent needs, according to Colonel Greeley, is vigorous development of educational and cooperative measures designed to prevent man-caused fires. This must be backed by the building up and applying of specialized knowledge through research of the causes of fire and the most effective methods of control. The woods need "fire-proofing."

The Forester also points out that it is essential that increased provisions be made for employing. fire guards, pr-ocuring fire equipment, constructing telephone lines, lookouts and othCr improvements, and training fire personnel.

J. H. JEFFREY

ILL

J. H. Jeffrey, assistant general manager of the -Cgos pay Lumber Company, with headquarters at Marshfield, O_regon, sufiered -a severe attack of paralvsis Thursday, December 22nd.

ouTDooR ADVERTTSTNG REQUIRES VAST QUANTTTY OF LUMBER

Washington, D. C., Decenber 31.-Outdoor advertising companies use large quantities of lumber, some of the leading companies such as Foster & Kleiser maintaining their own mills and lumber yards.

In San Francisco alone the Foster & Kleiser Company maintains more than 6,000 bulletin signs and uses a little more than 1,000,000 feet of high grade lumber a year' In this one city the company also uses 250,000 feet of posts 4rrx6rrx2or.

Reuben W. Smith, field engineer of the western division of the trade extension department of the National Lumber Manufacturers Association, who has been making a survey of the outdoor advertising companies on the Pacific Coast and who recently visited the Foster & Kleiser mill and lumber yard in San Francisco, reports that the manufacturing procedure of the company shows close utilization of shorilengths and reclaimed pieces and is a model worthy of investigation by lumbermen.

v.

J. wll.soN A sAN FRANCISCO VISITOR

V. J. Wilson, formerly superintendent of the Pacific Spruce Corporation at Toledo, Oregon, who is now eastern fi-ld representative for the Silver Falls Timber Co,, spent a few days in San Francisco around the first of the year.

CREOSOTED TIMBERS RESISTANT TO ALKALI

Creosoted Douglas fir timbers are recommended for use in alkali conditions, as creosote is not affected by alkali. Treated timbers have a mechanical life of from 20 to 30 years. Trans-continental railroads, whose lines cross alicali country, have found that creosoted timbers give excellent service.

The man who doesn't own for his opinion in his home his own home town. gets little credit

HOW WALNUT PRODUCTION KEEPS PACE WITH EVER-GROWING DEMAND

Fifty million feet of walnut lumber and three hundred and twenty-five million feet of walnut veneer must be produced annually in this country to supply the tremendous demand for American Walnut furniture and fittings.

This production requires a cutting of approximately three hundred thousand trees per year, and it requires approx- imately fifteen thousand cars to haul this timber to the sawmills.

One reason why walnut appears to be as plentiful as ever, although twenty years ago it was considered exhausted, is the fact that walnut trees for decades have been planted faster than they have been cut. It is estimated that over a million walnut trees are planted each year, some by man, but the majority through natural .rnr"5-prin- cipally the activities of squirrels in burying nuts.

It is expected that within the next few years there will be a million black walnut trees planted each year by land owners for windbreaks, shade trees, wood lots and for orchards. The high value of the walnut kernel makes American Black Walnut the only tree which can be planted in the hardwood belt that combines a valuable annual crop of nuts with a valuable wood, when the last of the nut crop has been gathered.

W. R. CHAMBERLIN SPENDS NEW YEAR HOLIDAYS AT LOS ANGELES

W. R. Chamberlin, W. R. Chamberlin & Co., San Francisco, waS a Los Angeles visitor over the New Ydar holidays. While in the Southern metropolis, he was a visitor at the company's Los Angeles office where he conferred with Jack Rea, their Southern California manager. Mr. Chamberlin also attended the Pittsburgh-stanford football game at the Rose Bowi, Pasadena, on Jlnuary 2. Mrs. Chamberlin accompanied him on the trip.

GERALD PIERCE APPOINTED MANAGER OF SUNSET LUMBER CO.

Gerald Pierce has been appointed manager of the Sunset Lumber Co. at Oakland. Mr. Pierce has been connected with the Sunset Lumber Co. for the past year. Before joining the Sunset Lumber Co., he was connected with the Chas. R. McCormick Lumber Co. at their mill at St. Helens, Oregon, and their San Francisco office. He is succeeding Chas. Lamb, the well known East Bay lumberman, who resigned December 31. Mr. Lamb is going to take a rest, and at present his plans for the future are indefinite.

wEsrERN RED cED"S"Xplt# AND usEs ToLD

A booklet on Western red cedar. the fourth of the Bureau's major publications on West Coast woods, is just off the press. It was preceded by booklets on Douglas fir, West Coast hemlock and Sitka spruce.

Written as the other booklets were, in popular style, the cedar booklet is profusely illustrated with pictures showing Western red cedar trees, manufacturing processes and the chief uses of the wood. It presents briefly and accurately the characteristics and properties of cedar and the purposes for which the wood is employed to advantage.

sAN FRANCTSCO

WERE $47,032,848

"rr".$lTr

San Francisco building permits for the year 1927 totaled 9190, involving an expenditure oL $47,032,8€, according to figures just issued by the Building Permit Department. The 1926 total was 10,085, with a value of $57,953,9,t8.

December permits totaled #2,582,015, compared with $5,066,659 in December 1926.

Fow reasonr why you should stock Browntr Supercedar Cloret Lining.

l-Demand-greater every day becauEe architects are apecifying it.

2-4ost-about the Earne ae lath and plaster.

3-Easily Handledpacked in fibre-board, damp-proof boxes. No depreciation. No broken tongues and grooves.

4-Pro6t-lt speaks for itself.

PROTECT YOI,'R CUSTOMERS WTTH MOTTI INST,'RANCE"

I*t us senil yoa fwlher information anil quote yoa price.

J. E HIGGINS LUMBER co.

SAN FRANCISCO Northem Cdifornia Dirtributon

MANUFACTURERS

CALIFORNIA WHITE AND SUGAR PINE

LUMBER

BEVELLED SIDING MOULDINGS BOX SHOOK

CUT SASH AND DOOR STOCK ALSO

DOUGL^AII FIR AND WHITE FIR

WESTERN SALES OFFICE

No. 102E-ll Monadaock Bulldag

6tl Mrrket Sr.

SAN FRANCISCO, CALIF.

W. (L KAHMAN SALES MANAGEN

IIOUT}TERN CALIFORNIA ^AND ARIZONA REPRESENTATIVES

FLETCHER & FRAMBES, Rlvcr - StrolS Butldits

LOS ANGELES, CALIF.

.W'hat Lumber Buyers Want

Washington, Dec.-Direct cooperation with large consumers of lumber is being undertaken by the trade extension department of the National Lumber Manufacturers' Association as a result of a questionnaire to leading engi' neers, architects, purchasing agents and contractors asking how the department can best meet their lumber needs. Approximately 18,00O cards requesting this information wCre distributed recently and the replies received thus far indicate a wide and varied interest in the trade extension development work.

The suggestions, covering a wide range, present as a whole a comprehensive cross section of the problems of lumber consumers. About one-sixth of the suggestions received pertain to lumber grading, and requested information as to how lumber is graded and rvhere grading rules might be obtained. A number reported difficulty in getting the particular grade of lumber they specified and expressed the belief that grade and trade-marked lumber would solve their problems.

The next largest group of suggestions asked for information as. to the specific grade and species to use for a particular 'purpose. In many cases this type of inquiry came from purchasing agents. Where possible this infor' mation is being furnished them, and as the work of the Trade Extension Department progresses information of this character will be prepared for the more important uses of lumber.

The third largest group of suggestions centered about the question of standard sizes. A few objected to the use of nominal sizes as compared to the actual dimensions of the finished lumber. In most cases, however, the consumers expressed a desire for uniform actual sizes corresponding to the nominal size specified.

A large number complained of the difficulties experienced with green lumber, and asked that seasoned lumber be made more generally available.

A handbook of design was suggested by many- as a desirable undertaking of the association that would fill a vital need of the architects and engineers and assist them in their problems of lumber design.

Better Merchandising

Still other consumers suggested the need of better merchandising of lumber. Thii group..covered a wide field, ranging fiom complaints about distribution practices to inopportune deliveries of finished material.

- Most of the inquiries were of a type that could be answered readily, either through publications already available from the-National Lumber Manufacturers' Association or by special communications from the staff -of the organiiation. Virtually all of the suggestions, however, wer€ acknowledged by- individual letter, thus establishing a direct and importint contact on the part of the trade extension department with the large consumers of lumber.

Othei scattered suggestions included the following: "educate carpenters and-builders with respect to s.tr-uctural values of timber;" "give us information how to build better crates and boxes;" -"furnish lumber cut to odd lengths;" "extend the trade mark;" "extend use of short lengths;" "reduce time for delivery from mills;" "list of honest, reliable sources of lumbei;" "furnish samples of woods so woods might be identified;" "advertise beauty qualities of wood."

One of the outstanding features of the suggestions, was the fact that a large majority were of a distinct, constructive nature, indicaiing genuine interest in the plans of the industry.

Engineers, Architects, Purchasing Agents, Contractors and Specifying Bureaus Generally Give Views to National Trade Extension Committee

LONG.BELL PUBLISHES NEW BOOK ON OAK FLOORING

Nfore than a year ago the Long-Bell Lumber Company began a special rvork which it felt would be of material benefit to lumber dealers and others interested in oak floor- ilg. After many experiments and careful research under the direction of F. N. Vanderwalker, well-known paint technologist (editor of "American Painter and Decoiator" and author of several books on interior decoration, painting and y"og. finishing), and others equally expert in theirue"rpe.- tive lines, this work has been completed and the resultJ included in Long-Bell's latest book, "Beautiful Floors".

"Beautiful Floors" is one of the most cornplete and up- to-date treatises on oak flooring-its laying, -finishing, refinishing and gals-1hat has ever been publisnea. Iicontains forty pages, many of which shor,ri beautiful illustrations reproduced by six color off-set lithography; up-to-theminute instructions for laying and finishing; how-flooring having a rvide variation of color may be made uniform-; how to use lacquers; how to lay new floors over old and how to obtain various finishes on new or old floors to harmonize with different schemes of interior decoration. Of particular interest is the fact that none of the finishes shown requires arty special brands of floor,finishing material-that in the obt-aining of artistic finishes any nuriber of different manufacturers' products rvere used.

Interior views faithfully reproduced from actual home settings will be quick to catch your fancy. Fifteen panels, showing new finishes such as Danube Blue, Fall Sere, Twilight Gray, Sunset Sable and Meadow Tawn will be a revelation to many-even to those well versed in floor finishing.

Dealers should find "Beautiful Floors" a valuable oak flooring sales stimulant. Architects, contractors and interior decorators rvill see that it contains many new, prac- tical and most acceptable ideas as well as being a refiable

orro HARrwrc +?ff"xfi$FcoAsr LUMBER

Longview, Wn., January 4.-Otto Hartwig, a paint expert and a practical painter of many years experience, has been added to the staff of the West Coast Lumber Bureau. For a number of years, Mr. Hartwig was president of the Oregon Federation of Labor. At the time of joining the Bureau he was serving the painters' union of Portland in an advisory capacity, giving his attention to paint problems.

Mr. Hartwig is now in Portland, where he is acting as paint advisor in the painting of the West Coast woods model home being constructed by a local building firm under the auspices of the Oregonian and the Bureau. Later he will represent the Bureau before groups of painters in various parts of the country, telling them how to obtain the best results in painting West Coast woods.

Painting practices and paint formulae developed for other species of woods and accepted as standard sometimes do not give the expected results when used on West Coast woods, according to the Bureau. As West Coast woods are being used more and more in regions where a few years ago they were almost unknown, the Bureau has engaged this paint expert to acquaint painters with mixturei ind painting methods which may be used with success on these woods. When the proper methods are used in painting the four major West Coast woods-Douglas fii, Wesi Coast hemlock, Western red cedar and Sitka spruce--{x- cellent results are easilv obtainable.

floor manual. To the home owner it will be a revelation and a book he-and particularly she-will rvant to keep.

The price of "Beautiful Floors" is 75 cents a copy, r,vith a special price for quantity orders. It can be obtained through local lumber dealers.

Who Pays For National Advertising

uo,,tr,r!"irH;I6,J'.it'r'i;ff ""iS3;,'it"-n"",

Who pays for National Advertising anyway? This is Here is an actual, tangible saving that national maga question that comes up quite frequently and is one that azine advertising has helped, and is helping, to effect. And is answered many different ways by people who don't this illustration taken from the automobile industry is l:rrow. Some maintain that the public pays for advertis- typical of conditions in scores of other industries which ing*others insist that the dealer pays-while others say manufacture the products that enter into the daily lives of that the manufacturer pays for the advertising-and all of us. because he foots the bills it must come out of his profits. Now the growth of national rnagazine advertising these But the correct answer is that nobody pays for national past years has been prodigious. advertising-it is self-supporting' It pays for itself'

Do you realize that thirteen years ago American manu-

For it is an investment-not an expense. You, for ex- facturers were spending only $26,000,000 for advertising ample, put your money into bonds or stocks in order that it may make more money for you-and pay you an in- in national magazines ? come.

By 1924 the nation's budget for magazine advertising

Manufacturers invest their money in national advertising had jumped from $26'000'000 to $98'000'000-and in the irr order that their business may be increased-their cost last three years it has climbed nearly $41'000'000 more' of doing business decreased, and the income from their This means that manufacturers invested the terrific total business-in which perhaps you are a stockholder-en- of $139'449'188 in national magazine advertising during larged. National advertising cuts costs by increasing the 1926' numDer or people who can be turned lnto customers.

And the reason for all this is that practical business

As a concrete lnstance ot how natlonar aovertrsrng men see' in national ad'ertising' not waste but economyrvorks this way-helps to cut costs-just consider the not spending but saving-not expense but investment and business insurance. rouowlng case:

In 1914 there were 543,679 passenger cars produced in And with the result that today products like phonothis country and $2,332,239 was spent in magazine ad- graphs, radio, tasteful r,vell made clothes, automobiles, vertising to move them from the factory to the customer's high grade candies and the like, which 15 ot 2O years ago garage. Thus the average advertising cost per car tvas were scarcely available outside the large cities, are norv $4.n. within the reach of everyone, everylhere.

In1926 the magazine advertising expenditure had grown

But let me emphasize the conclusion that whatever else to $ll;432.191 and the production figure had climbed to it aceomplishes, advertising must always be self-support3,936,933. itrg. It must always pay its own way-by cutting costs

In thirteen years the advertising cost per car had fallenby speeding up distributionby stimulating human to $2.X). wants-and thus working hand in hand with the salesmen.

But hou' about production costs? Have they been cut, The prosperity of each one of us personally and the outtoo? standing prosperity existing in this country today is the

No one can deny that the 1927 car is an infinitely all- result of the active exchange of goods and service5-1ef around better product than its 1914 ancestor. Yet the the resulb of hoarding wealth. average wholesale value of the 1914 car was $761 and Advertising and personal salesmanship, working hand in that of 1927 is ffi93-a difference of $68 in favor of the hand, have been great contributors to this prosperity. And rnodern produqt. this will always be so.

THE

L. W. BLINN LUMBER COMPANY

IXrtrlbutln3 Yrr& ud lvbewo, Faot ol McFerlud Avo. [o Al3clcr Hrtor, \ttlluhrto. cr|"

Exhibits of Lumber Products Will be Established in New Architects guilding at Los Angeles

One of the most complete and comprehensive exhibits of lumber products on the Pacific Coast will be established in the handsome new Architects' Building now nearing completion at Fifth and Figueroa Streets. Miss Mary Louise Schmidt, to whose efforts the construction of this building can be largely attributed, is removing her exhibit of building materials. from its present location in the Metropolitan Building to the ground floor, basement and mezzanine floor of the Architects' Building, where many new exhibits will be installed and where many of the old exhibits will be redesigned and enlarged.

The purpose of the Architects' Building is to bring together under one roof the many branches of the building industry and there will be offices for architects, contractors, insurance brokers, interior decorators, finance companies, attorneys and other affiliated with the industry. It will be in a sense a clearing house for the industry and it is believed that the problems of the builder, whether he is planning a bungalow or an office building, will be greatly simplified when the building is completed and occupied.

The building as it now stands is the result of the collaboration of several of the city's leading architects, all of whom will occupy space in the building, and their work has resulted in a building which is not only architecturally beautiful, but which will have many interesting and unusual features. The architects who developed the plan are Dodd & Richards, Carleton Monroe Winslow, Reginald D. Johnson, Roland Coate and Witmer & Watson.

The Architects' Building is a twelve-story fireproof structure and was erected at a cost of approximately $750,000. The building is of true monblithic construction, all walls, columns and beams throughout being of poured concrete. For architectural effect the architects relied upon form and mass rather than upon exterior ornamentation and the exterior of the building, therefore, is of extreme simplicity, pilasters, staff work and other ornamentation of this type

COOS PILING & TIMBER CO.

North Bend, (Coor Bay) Oregon

FIR PILING and PORT ORFORD CEDAR POLES

We Specialize on Quick Deliverier

California Repreeentativer:

ANDREW F. MAHONY LUMBER CO. No. I Drumrn Street, SAN FRANCISCO, CALIF.

having been eliminated. After the forms were removed the entire exterior was gone over with a grinding machine and through this process the form marks were eliminated and the desired texture given to the concrete. The color was secured not by the use of paint, but by using an acid treatment, staining the concrete the desired color, with the panels a slightly darker shade than the columns. Through this treatment the architects strove not only for permanency of construction, but for permanence in the color treatment as well. The entrance hall is finished in terrazzo and

marble, while the upper floors are finished in marble,'tile and mahogany.

In order to permit as wide latitude as possible in the arrang'ement of office suites, the upper floors are in the nature of large lofts which are being subdivided and finished

JAMES L. HALL

Lumber-Piling-Poler

Shingles Postr

1022 Millr Building San Francieco

cHAs. K. ,"o,rfollil LoccrNG co.

IT. B. rtARIS PANET COilPAN.r SAN FRANCISCO PLYtYOOID

R. T. Bournr, Prcr. Edward M. Pauben, Scc'y.

Erhibit of the Red Riaer Lumber Co. in the neu Architect's Buililing, Los Angeles. This erhibit will be an imposing f eature of the Architect's B uiJding nnt erial erhibit.

A. J. Miller Trareling Salaou

to meet the requirements of the tenants. The roof structure has been designed so that it can be used as an additional floor if desired. Another story may be added or a portion of the roof may be used for a restaurant, lecture hall, club rooms or anything of similar nature that seems desirable.

In the new building the lumber and wood industries will be well represented with complete and handsome exhibits. One of the outstanding lumber exhibits will be that of the Red River Lumber Company, which will erect a miniature building, containing beautiful specimens of the Company's lumber products and exemplifying the new method of wood carving by the sand blasting process. The CadwalladerGibson Company will have an exhibit of batten mahogany flooring and doors. The California Redwood Association, with headquarters in San Francisco, will also be represented. The Hammond Lumber Company will have an exhibit, and the Hardwood Dealers' Association will be well represented with a handsome exhibit. The exhibitors included in this association will be the Western Hardwood Lumber Co., W. E. Cooper Lumber Company, E. J. Stanton & Son, California Panel & Veneer Company and C. W. Bohnhoff.

The. location of the building is such that the natural lighting on all floors is admirable, but in their plans the architects have arranged to supplement the hatural light with artificial lighting in such a way that in addition to the regular outlets additional outlets can be taken from any part of the ceiling on any floor through concealed wiring. In the heating of the building also a new plan is being used; a plan which it is believed will produce some interesting restrlts for architects throughout the country. Steam heat will be used in all parts of the building, but gas fuel will be used to genefate the stearn and it is the purpose to carefully check the cost and efficiency of gas as the primary fuel for office building heating against the better known oil. Throughout the summer and winter observations and tests will be carried on and the data thus obtained will be available to architects and to the building industry.

The new building is owned by Wright-Aiken, Incorporated, headed by Preston S. Wright. Mr. Wright has been actively identified with building enterprises in Los Angeles for many years and has erected many of the finest homes in the city and a large number of stores and apartment houses.

STATES ENACT T3O FORESTRY LAWS IN 1927

Taxation, Fire Prevention and Reforestation Among Problems Tackled By Various Legislatures

One hundred and thirty new forestry laws, or amendments to prior acts, relating to forest taxation, fire pre. vention and reforestation have been passed by state legislatures in the last year, it is shown by a survey of. 1927 forest legislation just completed by the forestry department of the National Lumber Manufacturers Association. California was the most active state in such legislation, followed closely by Wisconsin and Minnesota.

New laws, or amendments to old statutes, relating to the problem of forest taxation were passed by nine states, namely, Maine, Michigan, North Carolina, Minnesota; New Ifampshire, New York, Ohici, Wisconsin and Indiana.

Six states enacted laws pioviding for the establishment of state boards of forestry and state foresters. They are Florida, Rhode Island, South Carolina, West Virginia, Delaware and Kansas.

Included in the new legislation relating to forestry in California are bills providing for additiondl forest parks, reforestation of public lands, provisions for courses in forestry and amendments to the penal code relating to the ' prevention and control of fires and the cutting and destroy. ing of timber.

Wisconsin enacted a law which provides for the establishment of a state conservation commission among the duties of which are to establish state forests, state productive nurseries, experimerital stations and the maintenance of fire fighting establishments. Wisconsin's new tax law establishes. a method of taxing forest larlds on a yield basis" Minnesota, through the provisions of new legislation, will create state forests out of certain state lands. A yield tax larv under the provisions of the recently approved foresta- tion amendment to the state constitution has also been passed by Minnesota.

Logging on state lands must be done in such manner as to insure natural reforestation according to a new law enacted by Washington.

A new law in Oregon authorizes the State Board of Horticulture to establish control areas for the protection of horticultural, agricultural or forest industries from diseases, insects, animals and noxious weed.s.

..SHOW THEM THE FRAME OF THEIR HOME''

An enthusiastic retail lumber merchant we know always says that there are two obligations that rest upon the lumber dealer whenever he sells a house bill, and that is to make it his duty to see what sort of a roof and foundation the builder has planned, and, if necessary, to give him sound advice on those two important departments. His slogan is, "See that the home has a good foundation and a good roof."

Now, along comes a big lumber manufacturer and advertises to his trade-"Shorr them the frame of their home."

His idea is that in a world of cases the exterior of the home may look mighty fing, the materials that come under the eye may be well selected, and the decorating well done, yet the frame of the house, entirely covered from inspection, may be of inferior and unsatisfactory character, either as to qudity or quantity, or both.

We dl know that fimsy construction is usually confined to the frame, because that is the part of the house that cannot be inspected after the walls are completed. In the last year's hurricane in Florida it was the thousands of homes built speculatively and for sale that went down like packs of pasteboard, when the wind hit thern, and gave building a black eye in that territory. Good, strong frames, of sufficient size and quality, would have cut down the ;loss tremendously.

In a tropical hurricane on the Gulf Coast, modest homes have often been known to ride the hundred mile an hour ,gale without a penny of damage, due to the fact that they were built on frame-work of two by six dimension, cut frorn the heart of good logs. Scant-cut two by fours of sap ma,terial won't stand that sort of weather.

So this is a good point that this mill man is making. It :isn't only tropical hurricanes that try the value of the frame ;of a home, by any means. The stresses and wear and tear , that come with average usage, will cause poorly framed 'houses to sag, and give, and crack, and render unsatisfac, tory service.

So we believe that the addition-"Show them the frame iof their [esls"-1s the good old axiom-"See that they 'have a good foundation and a good roof"is well made. fn fact, good quality throughout is better still, and is 'far cheaper in the long run.

Mrss JoNEs rs SECRETARY OF TWO NORTHWEST SHINGLE ASSOCIATIONS

Here is a picture of Miss Grace Jones, who was elected a few months ago to be secretary-treasurer of the Washington & Oregon Shingle Association, and secretarymanager of the Rite-Grade Shingle Association, with headquarters in the White-Henry-Stuart Building, Seattle. Miss Jones succeeds J. R. Blunt in both of these positions, and she has just been re-elected at the annual meetings of the two.associations. She has had considerable ex-

perience in the shingle game, and has already been suciessful in acld- Miss Grace Jones ing several new members to the Washington & Oregon association.

SCHOOL INSTRUCTOR FINDS REDWOOD AGRICULTURAL SERIES VALUABLE

Fresno. California

Jan.7, 1928

California Redwood Association. San Francisco. California.

Gentlemen:

In looking over several Spring Numbers of the California Lumber Merchant, I find a number of designs of Self Feed Hoppers for chickens and hogs, drawn by your Mr. Max E. Cook, and I am very much interested in getting additional information about these useful farm fixtures.

As Carpentry Instructor at the Fresno Technical School, I know these Bulletins would be very practical and sErve a useful purpose.

Having worked in the mills and at the trade here in the Valley, I appreciate the need of Redwood, for headgates, Feed Hoppers and such, and will be very glad to receive what information you may be able to send me.

Respectfully yours, . (signed) Paul

J. Thiele Fresno Tech. School

Carpentry i;;;;t;; Fresno, Calif.

ANOTHER BOOKLET READY

The Bureau's study on "Cause and Prevention of Decay in Wood Construction" has been printed in the form of a booklet and is now available for distribution. The booklet was prepared by C. J. Hogue, manag'er of the Bureau's field staff. Samples may be had without charge from the Bureau.

J. R. HANIFY co.

DEATH OF MRS. SOFIE BENDORF'

Mrs. Sofie Bendorf died at Sonora, Cal., on Friday, December 30. Mrs" Bendorf was a native of Denmark and had been a resident of California for twenty-three years. If she had lived until January 2,'she would have been 66 years of age.

She is survived by her husband, Mr. P. Bendorf, Sonora, a retired lumberman and until recently connected with the Pickcring Lumber Co. at Sonora; Cryil Bendorf, Manager of thc California Redwood Box Co., Oakland; Derby Bendorf, Efficicncy Engineer, The Pacific Lumber Co., Scotia; Fulton Bendorf, Manufacturing Department, The Pacific Lumber Co., Scotia; Garnet Bendorf, Manager of the National Van and Storage Co., Oakland; Ilarold Bendorf, Assistant Manager of Eastern Sales, The Pacific Lumber Co., Chicago; Bessie Bendorf, Assistant to the General Manager of The Pacific Lumber Co., San Francisco; Mrs. William W. Read, Berkeley, And Mrs. A. A. Neale, Jr., Sonora.

Funeral service 'were conducted at Oakland, Tuesday, January 3, by the Rev. Mitchell.

JACKSON D. STANLEY, JR., WrrH PTCKERTNG LUMBER CO.

Jackson D. Stanley, Jr., is norv associated with the San Francisco office of the Pickering Lumber Co. and is calling on the trade iri the Bay D:istrict. Mr. Stanley rn'as formerly connected with the Feather River Lumber Co.

RIALTO BUILDING PERMITS F'OR DECDMBER

Evert C. Hoyle, building inspector for Rialto, California, announccs that the building permits for the month of Dccember wrll total $12,450

ERsAilu]l

Dce cnrythlag a nml6r nw cu & but doca lt

A. L. A. LUMBER CO. OPEN BRANCH AT SAN MARCOS

The A. L. A. Lumber Co. of Escondido have opened a new branch at San Marcos. The new office was installed around the first of the year.

HENRY TMLINGER SPENDS HOLIDAYS IN OAKLAND

Henry Uhlinger, Wm. M. Robbins Lumber Co., Los Angeles, was a Bay District visitor over the holidays where he spent several days visiting with his folks who live in Oakland. He also called on many of his lumbermen friends in the Bay District. Mr. Uhlinger was formerly connected with the lumber business in San Francisco.

TOM A McCANN HOO HOO CLUB MEETING

The Tom A. McCann Hoo Hoo Club held their monthly meeting at McCloud, Wednesday, December 7. The business session was devoted to a discussion of community affairs.' The Playground Committee reported that further improvements in the six acre playground provided the community by the Hoo Hoo Club and the McCloud River Lumber Co. would be delayed until spring. B. W. Lakin announced that the directors of the McCloud River Lumber Co. have approved the plans of the school bodrd for a new grade school.

w. w. D.

D. DUNNING VISITS LOS ANGELES

Dunning, The Little River Redwood Co., San Francisco, sales rrianager a,pd general manager of the company's San Francisco office, was a Los Angeles visitor around the first of the year Where he spent several days attending to company business matters,. He also attended the East-West football game between Pittsburgh and Stanford at the Rose Bowl, Pasadena, on lanuary 2. He was accompanied by Mrs. Dunning on the trip.

Thir nw will cut quiclly rnd ccononically on cithcr hard or roft wood. Whcthcr rippia3, cutting-ofr or mitcring, it will rtend fart hrnd fccd without rubbing or ovcrheatiag. Thc rucccufut pctormrncc of Sinoadr Sawr, Knivcr and Filcr ir duc to thc fact that thcy are beckcd by Simondr menufacturin3' c:pcrioncc of ncerly r ccntury.

Whcn ordcriag rpecift Sinondr Plencr Srw for rnoothcr cutting. Do not accept r'rubrtitutc.

SIMONDS SAW and STEEL CO.

B. WICKERSHAM RECOMMENDED F'OR HOO HOO STATE COUNSELOR OF CALIFORNIA W. B. BYRNE TO BE SNARK OF LOS ANGELES DISTRICT

Fred Roth, San Francisco, Bojum on the Hoo Hoo Su?reme Nine, has recommended the appointment of W. B. -Wickersham, Los Angeles, as state counselor for California. Mr. Roth's recommendation will please the Hoo Hoo members of the state. During the past year, Mr. Wickersham has acted as Vicegerent Snark of the Los Angeles District. He has also acted as President of the Los Angeles Hoo Hoo Club. He is an active worker for Hoo Hoo :and has always been closely associated with Hoo Hoo af{airs in the state. Mr. Wickersham is connected with the Chas. R. McCormick Lumber Co.

Mr. Roth has also recommended the appointment of B. -W. Byrne as Vicegerent Snark of the Los Angeles District.

PACIFIC COAST BUILDING OFFICIALS CONFERENCE MOVE TO NEW OFFICES

J. E. Mackie, secretary of the Pacific Coast Building Officials Conference. is now located in their new offices in the Hartwell Building, Long Beach. They were formerly located in the Babb Building. Mr. Mackie states that the 1927 Pacific Coast Uniform Building Code will be ready for distribution on January 15.

CALIFORNIA OFFICIALS APPROVE HEMLOCK FOR LADDER STOCK

Loflgview, Wash., Dec. 15.-Official approval for the use of West Coast hemlock in ladder stock, in accordance with government ratings, has been given by the California department of industrial relations, according to word just reCeived by the West Coast Lumber Bureau. This rating of the Pacific Northwest wood was granted after representatives of the National Lumber Manufacturers' Association and the Bureau, working together, called on the department's chief safety engineer at the request of several lad. der manufacturers and provided him with facts concerning the strength of the wood. This information covered mechanical tests made at the Forest Products Laboratory, Madison, 'Wis., ratings of ladder materials by the United States department of labor, and actual experience.

Mr. Byrne has always been closely identified with Hoo Hoo activities in Southern California and during the coming year the Los Angeles Hoo Hoo can look forward to many enjoyable Hoo Hoo affairs. During the past year, he was president of Los Angeles Hoo Hoo Club No. 2. He is secretary of the Western Hardwood Lumber Co. of Los Angeles.

FTGUBE ANT HOUSE ln lllnutec

With the new wonder boob "Automatic Buildt ing Cortrrtt you can figure dnod any hourc, frunct brick or tile, any price, in 5 minute. Sirnple to urc, abeolutely reliable. Soundr unbclicvable, but it't true.

We will rend ttie book for 5 daye FREE ef,tnr ination to any saccreditcd lurnber dealer. If you don't thinh it witl lave you 10 timcr itr coet tihc 6nt year, retrrn it and the tranrastion il cloted.

SENID NO DTONET

tust MaiI This Coupon

Autonrtic Building Cortr Co., 30 North LeSrllc Strcct, Chicago, lllinoir.

Send "Automatic Building Costs." After 5 days I will either return the book by parcel post insured or remit your special introductory price of $15.

Name

14. B. l4/ickershatn.

B. Vl/. Byrne.

LOS ANGELES HOO HOO CLUB MEETING

Los Angeles Hoo Hoo Club No. 2 held their regular meeting at the Elite Cafe, Los Angeles, Thursday noon, Januaty L2. The meeting was largely attended. President, J. E. Martin presided over a short business sesslon.

Paul Hallingby, Hammond Lumber Co. and President of the California Retail Lumbermen's Association, acted as chairman of the day. Albert A. Israel, special representa- tive of the West Coast Lumber Trade Extension Bureau, rvas the speaker of the day. Mr. Israel g'ave an excellent address on the purposes of the Trade Extension Bureau and the work that they were doing in the interests of lumber. He also spoke on the timber resources of the country. His address was greatly enjoyed.

E. E. Bowe, National Lumber Manufacturers' Association, who is making his headquarters in Los Angeles, gave a short talk on the work that his organization is doing throughout the country.

The next meeting will be held on Thursday, January 7-6. All lumbermen who are in the Los Angeles District on Club meeting days are especially urged to attend the luncheons.

vtl. L. AISTHORPE IS BAY DISTRICT VISITOR

W. L. Aisthorpe, manager of the Griswold Iermber Co., Chico, spent a few days in the Bay cities just after the first of the year on a business trip.

PORTLAND Orcgon

ls the ideal location for that new lumber manufacturing plant of yourr.

Portland ig in the heart of thc big timbcr rcgion of the Pacific Nortrhwest. It also has an abundance of cheap hydro-electric power for manufacturing pur- pose!. Good ocean and railway rhipping facilities, a mild climate and a fair aupply of ckillcd labor, practically all of which ig non-union.

I will be pleased to serve you in the location, design and construction of that new mill of yours.

HENRY BLACK

C.o m plete B uil ding C ons t r uc tion Special Attention Given to Repair Work

383 Pittock Block - Portland, Oregon

Tclcphone Broadway 8060

Iron Workcrr, Cemcnt Workcn, BricL Laycn, Carpcntcre, Rooferr, Plumbert, Elcctricianr, Cabinet-makcrr, Painterr and PaperLangcre; elro Rcal Ertate Bondr and Mortgager.

s'alq orpco Hoo Hoo To HoLD CONCATENATION

The San Diego Hoo Hoo will hold a concatenation on Saturday, January 28. A large turnout of Southern California Hoo Hoo is expected to attend the meeting. A delegation of Hoo Hoo menrbers from the Los Angeles District are also planning to take in the Concatenation.

HELPFULNESS. Provide all the information your custorners want. Install a set of plan books-or pictures of buildings. Put in a display of samples of the goods you carry. Show samples or pictures of builders' hardware. Have building pictures on the walls. Have color cards and suggestive color schemes on display. Provide all the equipment that will help your customer decide. These you can get from your supply houses-plan ss1yi6s5-manufacturers' associations, etc. If you have any doubt whether to GET and to USE any cerlain item of Lelpful equipment- just make it a rule that YOUR PLACE OF BUSINESS CANTNOT BE TOO HELPFUL.

FRED ROTH TO ATTEND MEETING OF HOO HOO ,SUPREME NINE

Frfd Roth, San Francisco, Bojum on the Supreme Nine, lvill leave for St. Louis the latter part of the month to atJ tend ia three day meeting of the Supreme Nine. All officers of the Suprerne Nine are expected to attend. Supreme Bojurn Rofh pxpects to be away for about ten days.

SKILSAW

Elecaic Hand Saw

The saw you take to the lumber instead of the lumber to t{re saw.

Buih in sizes for all cles€€s of work where a port able hatrd saw cirn be used.

Operates from ordinary light socket. Werght 10 to 26 lb3.

The 10Jb. saw ideal for cutting veneer.

\Vhy not investigate the many places you qrn use a SKILSAW in your business?

Syntron motorless electriC hammers for concrete dtilling and chipping. For erecting machinery and remodeling jobs.

Electric Drills - All Sizes

Tools Sold - Rented - Repaired

318 East Third Street Los Angeles

MUtual 75OB

A recipe that guarantees promotion: always on the job.

Be always on the level, and-

SENATE COMMITTEE FAVORS $4O,OOO,OOO F'OR

NATIONAL FOREST EXTENSION

Amount Authorized to be Spent in 8-Year Program

Washington, Jan. 5.-A favorable report on the McNaryWoodruff bill, S. 1181, providing for Federal expenditures of $40,000,0@ for the acquisition of forest lands rvas voted by the Senate Committee on Agriculture and Forestry today, following brief hearings in which lumbermen, foresters and others urged the early passage of the measure. The Committee also voted to report the bill with an amendment making the total appropriation available for an eight-year program, instead of a ten-year program as originally provided $1,000,000 of which is to become available immediately upon enactment.

Col. W. B. Greeley, Chief U. S. Forester, explained that the bill contemplated the purchase of 4,000,000 acres at the headwaters of navigable streams, two and one-half million acres in the Lake States and a like amount in the Southern pine region. He estimated the lands in the Lake States and in the South together would cost approximately $15,m0,000, while the 4,000,000 acres would cost about $25,000.000

John W. Blodgett, of Grand Rapids, Michigan, former president of the National Lumber Manufacturers Association, said he felt that reforestation largely was a matter for the Federal Government and the States. In reply to inquiry from Senator Norbeck as to whether he thought the ten-year program was "fast enough," Mr. Blodgett said he did not think it was, but that it was a step in the right direction and "possibly as fast as public sentiment would permit."

Speedier action also was urged by R. S. Kellogg, chairman of the National Forestry Program Committee, and ]ohn S. Holmes, of the Southern Forestry Congress. Mr. Kellogg said that while private timber land owners had made remarkable progress in the matter of reforestation, private capital should not be expected, under present circumstances in the various States, to grow trees that require a century to mature. He said that was a matter for public enterprise. Because of the delay in passing this measure, he added, the Nation has lost many years in growth of timber.

Mr. Kellogg stated emphatically that the McNary-Wood- ruff bill was a necessary step in the perpetuation of our fores't resources and until it was enacted by Congress, those interested in its passage would appear and reappear before the Senate Committee. He said the policy embodied in the bill was first advocated in l90O and that it was time action should be taken.

Others who appeared before the Committee included R. Y. Stewart, of the Societ_v of American Foresters; George D. Pratt, president of the American Forestry Associatioi; L. W. Wallace, secretary of the American Engineering Council, and Shirley Allen, of the American Forestry Association, speaking on behalf of the General Federation of 'Women's Clubs.

HARRY W. COLE ON EASTERN TRIP

Harry W. Cole, Crannell, vice president and general manager of The Little River Redwood Lumber Co., has left for New York on a business trip. He plans to be in the east about two weeks.

J. B. NEWBEGIN VTSITS BAY DTSTRTCT

J. B. Newbegin, Tacoma lumberman, was a San Francisco visitor around the first of the month where he spent leveral day-s looking over lumber conditions in the Bay Diltrict and calling on the lumber trade. Mr. Newbegin is e former president of the Tacoma Lumbermen's Clu6.

THERE IS A REASON

Why the largest millr are installing our IMPROVED AIR COOLED REFUSE BURNERS.

WE ARE ABLE to care for your requirementc for air cooled and brick lined refure burnerrnew and ured boilerr of all cizer and typer.

SEATTLE BOILER WORI$

' Seattle, \f,/erh.

NetrowcadnS. Nortow llut$ort

ARCHER AIR COOLED INCINERATORS

Slow Speed Blorrer Low Power Syrtcmr

ARCHER BLOWER & PIPE

CO.

Ertablirhqd 19fl)

Phonc Humbolt 4,|l|3

6ll Eart 6lrt St' Lor rdngclcr

{,55 Califoraie St., San Francirco

Write f* Catalocue!

REDWOOD POULTRY LAYING HOUSE

UNIVERSITY OF CALIFORNIA TYPE

IGURE No. I illustrates a type of poultry house recommended by the University of California.

Each 20-foot unit is designed for a normal capacity of 150 adult fowls. allowing 2.4 square feet of floor space and 8 linear inches of roost per bird.

A South facing is recommended with East as next desirable. Abundant sunshine is indispensable to good winter production, The house should be located. on a well-drained gently slop- ing area. Attention is called to the decided slope of floor toward center front of each unit to insure thorough drainage after hosing or washing.

Double yards, 100 to 150 feet long and 20 f.eet wide, in front and rear of each unit are recommended. This permits of alternately ploughing and cropping one yard to renovate the soil as well as provide greens while the other pen is in use. Eight-foot removable panels at both ends of division and side fences are desirable to gain access to the runs. Portable fence panels are sometimes substituted to .serve alternately for front and rear pens.

HE following notes, identified by quoted letters, witb ^ corresponding symbots on the illustrations, will assist in interpreting construction features. I

"A" (See Figs. l, 2) This post extends from floor to roof, giving support to droppings board as well as roof purlin.

"8" (See Fig. 1) This is a stub or front leg support under droppings board only.

"C" (See Fig. 2) After rear wall is completely sided, window frames are than nailed in place and openings cut, 28 inches long: and 16 inches high. to provide 1 inch lap all around.

Poultry netting can be most conveniently placed over these openings before droppings board is installed.

Drcopnas boardT&dPidnocd

All Srdine tbbo TEGPdwad

Fig.1

E. Coo(, FarmstcdEngirccr, AgriculturalDtl,altment,CalifurniaP..cdwcoA Associatron. Copyight ry26, Using ccononkal gr&s of Caltfarnto Rrdlwood lumber

Fte.2 hcparcdbyMaxE.C,rrlft"Falnsttld8llqitlcr,AgriculurolDcporarnrrlu.,Callfonirlv;duxrdAssociaeion. Copyiglfi19z6.

Thir ir rnothcr inrtrllmcnt of tLc Agriculturel Scricr iuucd by thc Crliforair Rcdwood rdgociation.

Retail Yard of The Pacific Lumber Company at Scotia is Real Up-to-date Building Material Store

The new retail yard of The Pacific Lumber Company at Scotia can best be described as the last word in up-to-date building material stores, as it is indeed a complete .building maierial store in every sense of the word, carrying as it does, everything in the building line necessary to serve the public in the best possible way.

Ciment, plaster and patent roofing are carried, and also builders' hardware and plumbing fixtures.

While the yard will naturally feature Redwood, the. principal aim of fhe new establishment is service of the highest

The layout is most modern, incorporating all the best features of the newest and most up-to-date building material stores throughout the country, and having in addition some original features of its own.

The shed is constructed entirely of Redwood, has a Redwood shingle roof, and is sided with Anzac Siding.

The office, which occupies a large part of one side of the shed is combined with a most attractive display room. This contains every known built-in feature, and there is also

class to the public, and it is thoroughly equipped to give the public anything and everything they want. -

The at[ention of visitors will at once be attracted to the floor of the office and display room, which is covered with California Redwood blocks, highly polished. This beautiful floor adds materially to the showing off of the articles on display.

This splendid retail yard, photograph of which accompanies this article, rvas opened to the public December l, 1926. It is situated on the company's property o1 the famous Redwood Highway, opposite the Mowatoc Flotel, in the town of Scotia.

installed a very modern tiled bathroom with all the plumbing fixtures set up to show exactly how they would look in a home.

The yard is under the management of Mr. F. Lundquist, who handles the sales in the vicinity of Scotia, and has an outside man lvho covers the territory as far south as Willits.

Deliveries are made by truck, and builders along the highway can now secure their every requirement fo1 a complete home or any other structure, all the materials being delivered right to their premises.

The I'ucific Lumber Company Retail Department at Scotia.

Thie Column of "Wants" and

The Fellow Who Wants to Buy

The Fellow ifho Weptq to Sell

for:

The Fellow \Mho Wants to Hire

The Fellow Who Wants to Be Hired

LUMBER YARD SITE-For sale or lease. Two acres on a Los Angeles Boulevard. Four-cent rate, spur track, sheds, planing mill building, burner, racks, etc., all ready to go. Will sell on terms or lease with option to buy. Address Box C-16O, c/o California Lumber Merchant.

EXPERIENCED LUMBERMAN-wants position. Prefers management of retail yard or as salesman with wholesale or retail concern. Eighteen years lumber experience; nine years in Southern California. Knows retail trade. References if necessary. Address Box 172 California Lumber Merchant.

LUMBER MAN-with years of experience as manag'er, retail and wholesale; would consider proposition; good on sales, collections and accounting; references. Lumberman, 80G43rd St., Sacramento, Calif.

EXCEPTIONAL OPPORTUNITY FOR AN EXPERIENCED RETAIL LUMBERMAN-If you know you are a success in managing a retail lumber business and have the ability and nerve to get the business and collect the money when getting is g6od, and share in the profits of your work, write us giving details of your past five years' experience in first letter. Address Box C-167, care California Lumber Merchant.

EXPERIENCED YOUNG MAN DESIRES POSITION-Young' man 27 years of age ; 4/2 yearc' retail yard and 4rl years' sawmill experience; figures lumber, shook, etc. Can do stenography and typing and assist on books. Desires position in retail yard or sawmill with chance for advancement. Box C-168, California Lumber Merchant.

FOR SALE: Two Ford Trucks, solid tires, with FABCO Extension frames and fitted with lumber rolls. Priced 1t $21q and $160 respectively. Equipment at present at Santa Rosa, Calif. Address Robt. E. Kirk, Care Chamber of Commerce, Ifinton Ave., Santa Rosa.

EXPERIENCED LUMBERMAN

Wants_ position as manager of retail lumber yard in city or outside territory. Have proved abilitv. A-i referencei. 7 years experience. Age 36.- Address Box C-173 Care California Lumber Merchant.

FOR SAlE-Practically new 50,000 capacity Fir Saw IUill.with complete dry liilns, planing miil, railroad and logging equipment. Ample excellent timber available. Reason for selling desire to retire from business. Address Fir Sale, care of California Lumber Merchant.

WANTS POSITION

Nine years' experience in lumber, millwork, hardware, etc., as Manager. G. O. Bookkeeper and estimator. Ag. 3Q family. Fred H. Elbie, 2601 Cedar St., Willowbrool, California.

.WANTS POSITION-ZO years' experience in the millwork, sash and door business. Can run mill, office or handle sales. Capable of handling mill bids and can handle either wholesale or retail departments. Will consider position in city or in outside territory efiective January l, 1928. Address Box C-171 care California Lumber Merchant.

EXPERIENCED LUMBERMAN

Wholesale or years' experience

POSITION WANTED retail, by lumberman with twenty-five on the Pacific Coast and Middle West.

Wants position as manager or salesman in retail yard, twelve years as manager, hustler, good on collectioni and credits. Single, good health and best of references. Address Box C-169 care California Lumber Merchant. J. T. Irish, 8833 Alcott Street, Los Angeles, Calif.

ATTENTION, LUMBERMEN!

The office of the Californria Lumber Merchant ic constantly receiving applica- tions, from both men and women, desiring work with lumber concer;. - Most of these have had previous lumber experience.

W_hgt you lre in need of help of any kind, either office or yard, why not get the habit of calling us {1st and giying u! an oplrcrhrnity to bL of servile to -you as well as to those n€eding employment? There is no charge with this service, to employer or employee.

(The Clclning Hourc)

"Don't Wants" is

Start LgzS wiIhPIONEE youll ,ftrifteitRich' ,n/

llfF Pioneer Dealers had -lll only the Pbneu Supu Hex Shingle 1928 should be theirbiggest shingle year ... the Super Hex is outselling everything on the market .... in addition to double thickness over the entire roof and a 4r/z inch head, lap there are some ten or more other reasons whv.

But Pioneer Dealers have a complete line of roofings and shingles . .. every pop, ular type and size . and the widest assortment of non,fading Yosemite rock colors available.

Andthat's not all.. Pioneer wi[[ soon announce some plans for l928that will sur, pass anything done before for the dealers.

It willpay you to start L928 with Pioneer . . . get your stocks complete and get behind the line!

You do not manufacture roofing, yet, if you sell it, you are the one held responsible for its service.

With their reputations for reliability at stake, it is little wonder that so many dealers recommend Weaver Roofing. Time has proven its siaunch, dependable quality.

WEAVER.HENRY MFG. CO.

Successors to Weaver Roof Company 3275 East Slauson Ave. Los Angeles Telephone Mldland 2141