SOUTHBRN SALES OFFICE NOW LOCATED AT 7IT VAN NUYS BLDG.
PHONE 877.597
LOSANGELES
PACIFIC COAST LUMBER
You can bank on this--
Pioneer Roofings and Shingles always give perfect satisfaction.
'We lwue interesting bookbts for Archiects, Con uacorc and. Deolers. Please ull which booldet )ou rwo;nL
-fHE moment a foundation is started the men want the r cellar sash frames. No time to make them-you cannot E foundation men afford to delay the men or the job. Here's where Andersen Cellar Sash Frames come in handy. Ary Andersen dealer is ready to deliver them in standard sizes.
Once in place Andersen Standard Frames last for years, because all exposed portions are of Genuine 'White Pine.
1. Immediate delivery-no expensive delays v/aiting for special frames.
2. 121 sizes ready for every purpoEe.
3. Delivered in two compact bundles plainly marked for size and easily handled.
4. 7 units instead of 57. No small paits to become lost or broken.
5. No eorting, measuring or refitting. The complete frame nailed up with pockets and pulleys in place in ten minutes.
6, Accuracy gives smooth running windows, yet excludes weather.
Frames Are Prefated:
7. Modern machinery, methods and specialization lower costs at the factory; quickness of assembly saves you time, labor and money on the job.
8. Better results in frame, brick or stucco buildings.
9. White Pine preserves original accuracy and gives continuous service.
10. Made by largest exclusive standard frame manufacturer. The trade-mark is absolute protection.
Dcpt. AC-3
BaYPort' Minneeota
pUILD a house with Schumacher Wall Board--- L) 1l1s readyprepared, pre-shrunk wall for interior and exterior
Then gather up all the small waste pieces. You can put thern into a hat.
Schurnacher Wall Board comes in convenient sizes. All waste is eliminated. Easily and quickly applied. Schumacher Wall Board is one of the rnost economical forrns of building construction.
Durability, perrnanency, and low cost of up-keep are further reasons why Schumacher Wall Board is so economical.
But be sure and get thre genuine. Look for the trade mark onevery piece. And shun the cheap substitutes as you would the plagtre. They will cause you endless worry, and cost much more in thelong run. Ask your lumber dealer, carpenter or contractor about Schurnacher Wall Board.
Winter in C,alifornia depends on the altitude. Up here in the Hrgh Sierras, the home of the Sugar Pine and California White Plne, deep snows and cold weather can be e:rpected"
In spite of Winter conditions often eevere, the Wertwood plant operatea continuouslyi the year rormd. With a capacity oJ 26O million feet a year, all departments rpork under one organization logging' milling, rnantf,acturing and shipping.
The rapid replacement of rtocks given by thi; policy of production maintains a widc arortment to rneot your requircmontr.
This uade name aslutes you careful manufacture and reasoning given to California Pinel of tuperior natural growth and "BETTER QUALITY-GRADE FOR GRADE."
Establiebcd lttti
Portland Officc Srn Francirco O6cc
Lumbcrman's Bldg. 260 Newhell Bldg.
A. J. West SOFT Old Growth
Yellow Fir Clears
Fron Grayr Harbor
..THE
HEMLOCK NOVELTY SIDING
We are headguarters for this item. Can make imrnediate delivery.
We will be pleased to quote you on cargo cutting apecifications.
[.os Angeles Oftce
322 Vau Nuyr Bldg.
Crockcr Bdtdftry SAN FRANCU'CO
FIORT BRAGG I.OS ANGEI.ES
Mcobcrr Celifornir Rcdrood Arocietion
Our large and divergified gtock enables us to give unusual seryice even on the most rraried and difficult orders.
WE CAT{ MAKE PROMPT SHIPMENT
1924 business conditiona are the best in ten years. The industries using Hardwoods are all in a fourishing condition and the outlook for active demand is good.
Hardwood consumption has been exceeding production in the last year or two.
Northern production will not be above normal, hardwood pro' duction in the gouth for the next six rnonths will be somewhat below normal due to heaty rains.
For 18 Yean
..CHICKASAW BRAI\D'' OAK FLOORING har been e rtandard of C'rade-Quality-Manuf acture
Manufactured By
And Dishibuted By
E. M. SLATTERY
Lynwood, Cal.
GEO. C. CORNITIUS
Aner. NatL Bank Bldg. San Francirco
Henry Bldg. Pqtland
has long been known for the beautiful finished floors it makes' Color and texture are exceptionally uniform and when nanuflctured with proper care it makes the very finest Oak Flooring it is possible to Droduce. is most carefully rnanufactured from this Oak and makes a finished floor which cannot be excelled. All flooring lumber is cut to size while green and great care is taken in drying, selecting and grading. Moisture content is carefully guaged and every precaution takeo to reduce cupping and buckling to a minimum. We will be glad to send samples to interested dealers.
West Coast Representative
W. M. BEEBE
Pacific Coast Distributor
zf0 Firut Nationd Bank Blds. Sm Frucisco, Cdif.
SUPERIOR OAK FLOORING CO.
Hclena, Ark.
Stating the actual market conditionr that prevail in t'he rtate, right at trhis time, ir not a hard job, but it would be a large order for anyone to rnake a prediction es to what ttre next sixty days would reveal, and have any great amount of confidence in their prophecy.
Stockr are not moving as they might. Here we are at tAe first of March, the ordina4l "pick up" time, rail and cargo rhipments are jurt 'about nortnd, pricer are not cbanged to any extent from a couple weekr ago, but the reported' ralec are lighg right down the line. Probably the extraordinary boom that California esrioyed all lart year, tte enormoru rhipmentr that we piled up, and tte recordr t'hat were made, har caused a state of mind t'hat promotes a pecimirtic feeling when thinge drop off to any extent.
Two weeks ago one thing that war helping to *abilize thir market, war the increared eastern rail rhipment, and the firm pricer prevailing on such rtocks. Thic has fallen off romewhat in the lart few daye. It is reported that some of tte Japanere orden have been cancelled, temporarily. It ir rmderstood that it war necetsarlr for tte Japanese intcrertr to make different errangernentr in the financee, and that thic would take a rhort time.
In the southern part of the state the buitding continues. Los Angelee har prorpectr for a larger month in permits than in January when they built about thirteen million dol- larr. The February total will rrm clote to fifteen millionr.
Shipments for the month, into the Loc Angeles Harbor, will nur to about 135,0OO'OOO. Up to the night of the 26th, one hundred and twenty-one boats had docked, with a carrling capacity of l2QfiDrOOO fe€t, both 6r and red- wood. For the ttree remaining days in the month, 12 more verrelr were due.
The fir mills, members of tfie West Coart Lumbermens Arsociation, in the lart reporg rhow raler for the week of 93,OOO,00O, and they cut 11O,0(X),0OO. This is a drop in rales from the week before of SrO0O'OOO feet, and the prodrrction was practically the came figurc. Undelivered rail orders total 615OO carc. The salec for thir wee& are iurt about lSVo below their production.
The redwood mills in their lart report have a ralec total for the weeh of reven million feet, and they cut nine million. Thir ir a drop of one million feet in rder, and a gain iq production of one million, over the previour week
The Southern Pine Arsociation rold 63,(XX),(XX) feet in the lart week, frorn their report, and they cut 81r(XX)r(XX).
The expression "Old-growth Yellow Fir" is considerably overworked and misused today in selling Fir Clears.As a matter of fact,not over ten to fifteen per cent of the Clear Fir lumber produced is of the true, soft, old-growth Yellow Fir Variety. For this reason great care must be taken in segregating Clears according to the purpose for which they are best suited.
We havemade a practice for some time past of putting all hard, coarse, or red Fir Clears into car materialand worked Uppers reserving the old-growth Fir forFinish and special stock, which requires softness of textureand easy "workability."
By IACK DIANNE
The other day I heard an earnest and progressive lumber merchant make a talk on the duties and responsibilities of the modern lumber dealer, and he laid stress on one particular thing that interested me very much.
He said there was one duty that he would like to se€ every lumber dealer assume and shoulder and keep always before him in his selling of homes, and that is the absolute necessity for seeing that every home he furnishes the materials for has the right kind of a FOUNDATION and the right kind of a ROOF
"The average home that we sell today, to people of modest means" he said, "is paid for in from six to nine years time. And yet a sadly large percentage of all those homes are being constructed with inferior foundations and roofs. In late years there has been a strong tendency to cut down the cost of a home by reducing the cost of the foundation. Likewise we are putting roofs on a world of new homes that we know won't be there and in good shape six to nine years from now, when the home is finally paid for. I believe it is a solemn duty of the lumber merchant to look over the foundation and roof specificatios of the modest homes he sells materials for, and tell the owner frankly if he is putting too little into the two great extremities of the building-the foundation and the roof. I believe that it is misplaced effort to save in those two departments. We.are running too strongly to light foundations and poor roofs. If you will put a stout foundation under a home, that home will be plumb and sound when it is finally paid for; and if you put the right kind of a roof on a home, it will give like protection from the top. You can economize better be(ween the roof and the foundation, than you can at either top or bottom."
We believe this gentleman has uttered a profound truth in this statement. We have stood and watched the framework of a world of these modern bungalows Bo up, and marvelled that men have the temerity to put such flimsy foundations under the abode of human beings. To have seen hundreds of such, of late, where every man working on the job knows full well that the walls and ceilings and floors of that house are going to be out of line before the house is well seasoned. It can't be any other way.
And a poor roof is almost as bad. The protection of the roof means the welfare of the entire structure. And a roof that has to be mended to keep it tight, and finally replaced after a few years, should never go onto a home; at least not on a home that some earnest man and woman are saving their money to own.
YOU are a building specialist, Mr. Lumber Dealer. Tell your trade the TRUTH, when you find them putting the wrong kiiid of structure UNDER or OVER their new home.
tried a car of Weyerhaeuser's famous end'matched, trade-marked Hemlock fooring you have not yet discovered what really wonderful softwood fooring is.
It would be a pleasure to send you a sample car today. You'll never regret the purchase.
- Mq. P_egy, of Los Angeles, Southern California Manager for the M. R. Smith Lumber Company, and rvith officeJin the Central Building, makes -whit he declares to be one of the most inteiesting announcements his nationally known firm of shingle specialists has ever made to the Calitornla trade.
Ife announces that his firm has closed a deal with E. C. Viller, President of the famous Grays Harbor Shingle Company, of Aberdeen, Wash., by which they will handle exclusively in the state of California a splendid product, made especially for this market, in the shapg of a Red Cedar Shingle._ It is a Special Grays Harbor Shingle Company Star A Star 6 to 2 shingle, cut full, guaranteed 12 inches
From the last issue of Nettleton's "Cargo Review."
1. Hello; want any lumber today? No!Good-by.
2. Kindly cancel my order, u'hich is three days over due.
3. The only thing I rvant is 2x3-8 and 16.
4. You're high.
5. That last lot was rotten.
clear, running heavy to vertical grain, shipped green, and packed attractively in smooth butted bundles in which this concern specializes. The Grays Harbor Shingle Company has a wonderful reputation from ocean to ocean as rhakers of high grade shingles, and Mr. Perry believes that this special Star shingle lvill be a genuine sensation in the State of California, and will fill a long felt rvant in this territory. The M. R. Smith Lumber & Shingle Company, which does a nation-wide business in selling shingles, has handled shingles for E. C. Miller for fifteen years, and declares that it is the best line of shingles and the most dependable in quality, packing, service, etc., that they have ever known.
They are acCepting orders for these shingles now.
6. I didn't get any clears in your No. 3.
7. We always pay in 90 days.
8. I have more (fill in stock offered) in my yard than I knorv what to do with.
9. We are trying to cut dorvn stock so as to be low March 1st.
10. He's out.
11. The dock rvants disposition on the unsold lumber.
12. I'm short five thousand feet.
Thir good looking gentleman ir no other than Charley Owenr, of tfre Owens Parkr Lumber Compbnn of Lor Angeles.
A great many of his friends will no doubt be rwprised to learn that his initialr are "J. C.r" Charley is known as and ir called Charley by everybody, and his fohnal name ir reldom heard.
He has probably as many acquaintanaes among tte lumber fraternity as any other man in the businesr. He has followed the mill end of tte game for yearr, formerly ,in New York State, and then for the part fifteen years in California- It ie raid that Charley ir one of the best informed men in tte country, on mill operationr and on coets of doing bueiners.
His company, organized jurt two years ago, har been one of the rensations of the retail buriness in Loc Angelee, their growth and expansion having been so fart and so great.
It would be hard to give any particular hobby or rpecial line of activity that he follorur, except to clas him ar a "live wirer" and al he is often called "a streak of lightning.tt He ir dways on the move, alwayr doing romething, and getting romething accomplirhed; is a member of a great number of fraternal and'business organizations, and waa one of the important members of the Committee that acted in.the entertainment of the guests at the Weetern Retailers Convention.
California storekeepers, in the roaring days of '49, made sure their shelves were stocked with staples to provision and outfit the mlners. They were "shy" on truffles in oil, but generously stocked with flour, bacon, beans, coffee and salt.
Dimension Redwood is a staple with the retail lumber dealers in Californla. When the prospective home-builder calls for a 2 x 6 "merch" fori mud sills-because Redwood doesn't rot-you want to be able to furnish him promptly from stock, Just as the '49 storekeeper passed the bacon over the counter to the miner.
When farmer Bill Tompkins drops in on Saturday for that 6 x 6 "construction" and 2xl2 "extra merch" for his headgates and flumes, he will call for Redwood-because he knows lt will last.
But he may not know that U. S. Government tests show Redwood as having ample strength in the usual sizes for all ordlnary building purposes. Why not tell him, and suggest Redwood for studding,, floor ioists and ceiling beams?
A well assorted stock of Redwood dimension is a mighty good answer to the question. CALIFORNIA
FRANCISCO
Albion Lumber Company
Dolbeer & Carson Lumber Co.
Glen Blalr Redwood Co.
Hammond Lumber Compa.ny
MEMBER MILLS
J. R. Hantfy Company
Hobbs, Wall & Company
Holmes Eureka Lumber Co.
Little River Redwood Co.
Mendoclno Lumber Co.
Northwestern Redwood Co.
The Pactftc Lumber Co.
Union Lumber Gompany
It is announced by The Sugar Pine Lumber Company, of Fresno, that Elmer H. Cox has resigned the position of ,Vice President and General Manager of that concern, and that Mr. J. P. Hemphill, who has been Assistant to Mr. Cox in that office, has been elected Vice President and General Manager to succeed him. Mr. Hemphill has been identified with the E. H. Cox lumber interests and activities since 1910. He was formerly general manager of the Madera Sugar Pine Company, and thoroughly acquainted with all the activities of the new Sugar Pine Lumber Company.
The Twohy Lumber Company, lvell known rvholesalers in Los Angeles for the past ten years, have inaugurated a new idea in the handling of redrvood products in the Southern California territory:
Mr. Arthur E. Twohy, the head of this live organization, believing earnestly in his theory that the customers in most cases buy their materials from the individual salesman or agent, rather than from a particular source, has recently made arrangements with several of the manufacturers of redrt'oods, whereby his company will sell stock from their mills, handling it on a commission basis, and handling the entire transaction through his orvn company.'
Mr. Twohy states that he feels that he rvill be able to better serve his many good customers in the south, offer them a more complete line, and inasmuch as the grades and lists of t.hese stocks are so uniform, he will make his sales appeal rnore frorn a standpoint of personal service in the transaction, and a reliability and responsibility proven by his companys record in California.
The Twohy Lumber Company lvas formed in Los Angeles, by Arthur E. Twohy in 1914. Prior to that time Mr. Trvohy for nine years he had been connected with the Pacific Lumber Company, for five years at the Scotia plant, and for four years in Los Angeles as assistant sales mahager in Southern California.
This company also has. the exclusive agency in Southern California for the J. M. Huddart Lumber Company, of San Francisco, They ship a large quantity of fir into the Califrlrnia, all cargo. This company operates the Steamers '.fahoe and the Hoquiam.
Announcement is made at Fresno that Mr. Cox cohtinues as President of the Minarets & Western Railway, the logging line that serves the Fresno mill, and also that there is no change whatever in the Madera Sugar Pine Company, at Madera, which Mr. Cox continues to serve as Vice Presideht and General Manager.
It is likewise announced that there will be no change in the sales departments of the two mills at Fresno and Madera. Mr. D. C. Birch sells the Shop and Better lumber for both mills, and I\{r. W. F. Baird the lesser grades.
Washington, Feb. zF-W. M. Steuart, Director of the Bureau of .Census, Department of Commerce, has reminded the National Lumber Manufacturers Association that up to January 31 only 35 per cent of the manufacturers required to make returns for the census of. 1923, had been heard from. A second reminder is nolv being sent out by the Bureau to all who so far failed to make their returns. The Bureau is organized to .compile and announce the totals for lumber within a few days after the receipt of the last report. It is. therefore, up to the lumber manufacturers to obtain early authentic figures on the 1923 output. The National Lumber Manufaclurers Association is therefore urging all lumber producers to comply at once with the Census Bureau's rbqrrest.
There will be a'meeting of, the Consulting Comrnittee on Lumber Standards at the Congress Hotel, Chicago, on March 20-21, beginning at 10:00 a. m.
At this meeting an endeavor rvill be made to formulate such recommendations on the following subjects as may be considered practicable of ratification this spring:
(a) Basic Grades for Yard Lumber.
(b) Basic Grades for Structural Timbers.
(c) Odd and Short Length Lumber.
(d) Bundling.
(.) Definitions of Defects ancl Plemishes.
(f) Grade Marking.
(g) Standard Form of Specification for Softwood Lumber Grading Rules.
(h) Rough Dry Yard Lumber Sizes.
(i) Basic Factorylumber Grading Rules.
(j) Mouldings.
(k) Simplification of workings (i. e. Flooring).
(1) Tally Cards.
(*) Shipping Weights for Lumber.
(n) Inspection Service.
(c) Shipping Instructions.
(p) Lumber Definitions and Abbreviations.
(q) Nomenclature of Commercial Species.
(t) Shingles.
The Western Retail Lumbermens' Association celebrated its twenty-first birthday in the City of Los Angeles, and the celebration was a fitting one for so important an eveht. It was the twenty-first time that this famous organization had met in annual convention, and this years "Institute" rvill go down into history as the very brightest of red letter events. There was a splendid business program, fine discussions, and many interesting and eloquent addresses. There was a continual program of entertainment from the'opening until the close of the rneeting. The Los {ngeles entertainment committee did a job that will give other entertainment committees several marks to shoot at, and the convention was loud in singing their praises. Phil B. Hart, Jim Chase, and Floyd Derniei led the entertainment committee work.
There was the greatest Hoo-Hoo Concatenation in history staged at Venice. Ohe hundred and seventy-one kittens were initiated into the order, one of the trick entertainment palaces at the beach being the scene of the festivity. Not only was the Con-Cat notable for the large number of kittens initiated, but for the high quality of the new membership. Many of the best knon n lumbermen in California were among those initiated.
The attendance at the convention was large, the delegates coming from all parts of the western territory covered by the Association, and the convention was an enthusiastic one from start to finish.
The registration booth opened in the lobby of the Biltmore Hotel, and u'as transferred to the Cinderella Roof, right across the street, after the business meetings got started. The business sessions lvere all held on the Cinderella Roof.
This place also permitted space for exhibit purposes, and there were five very enteresting and attractive exhibits in the room, maintained by The California Redwood Association, the California Sugar & White Pine Association, The Weaver Roofing Company, of Los Angeles, the Schumacher Wallboard Company, of Los Angeles, and the Los Angeles Lumber Products Company, of Los Angeles. They were ranged along the walls of the large convention hall. Secretary R. F. Flammatt was in charge of the Redwood exhibit; Secretary C. Stowell Smith was in charge of the California White & Sugar Pine exhibit; Earl Schmidt was in charge of the Schumacher Wallboard Company exhibit; Sylvester Weaver, head of the Weaver Roofing Company, was in charge of his own exhibit; and Mr. Hal Baly, the new manager of the Los Angeles Lumber Products Company, was in charge of the exhibit of that concern.
It was decided that next year the meeting shall be held in Seattle, Washington, Portland, Oregon, being the only other contestant.
Mr. C. H. Crawford, of Walla Walla, Washington, was elected President of the Association for the ensuing year, and David Woodhead, of Los Angeles, was made Director for the State of California.
Los Angeles did all that could be expected of her in the handling of this convention and the ehtertainment of the delegates, particularly in the matter of rveather for the week, for surely no meeting was ever held anywhere that furnished such delightful sunshine every day, with bright blue skies and delightful temperature, interspersed with lovely
moonlight nights. The name and fame of Lot Angeles weathbr was strongly upheld during the week of the convention, for it was ideal throughout, no rvind, no rain, and no cold coming to. mar the festivities.
. Tuesday morning, February 19th, the convention opened at ten o'clock, with President O. A. Spear, of Provo, Utah, presiding. He called the meeting to order; and introduced Alexander Pbllard, of Los Angeles, who led the crowd in singing a number of popular choruses. The entire audience also sang "America."
Parson Peter A. Simpkin then delivered the opening prayer, after which President Spear gave his very excellent address (found elsewhere in this issue).
The reports of President O. A. Spear, of Provo, Utah and Secretary-Treasurer A. L. Porter, of Spokane, were then read, and listened to with close attention by the audience.
The appointment of the various committees to serve through the convention were then made, after which Douglas Malloch, the well known lumber poet and lyceum bureau lecturer gave his famous lecture on "The Average Man," which was very much enjoyed by the large audience.
Tuesday afternoon the convention was opened by several beautiful musician selections rehdered by the California Girl's Quartet.
The first speaker on the program rvas Roy Brown, of Spokane, Traffic Manager of the Association, who gave the annual facts and figures concerning. the traffic department. The long and short of it is that those figures prove that any member who sends in all his freight bills for checking can undoubtedly get at least the amount of his association dues back every year, and sometimes several times over.
The next speaker was that very excellent young wholesaler of Los Angeles, Mr. T. B. Lawrence, who spoke very interestingly on the subject "The Wholesaler, his opportunities and obligations in the distribution of lumber." He stressed many excellent ideas of the service that the modern wholesaler can and does give the retail trade that is of service to that trade, and succeeded in proving that the wholesaler today is a genuine blessing to the lumber industry in general, and to the dealer in particular lvho has learned to understand and appreciate the service the wholesaler gives him.
"One sure way of reducing your overhead" was the subject discussed by O. D. Hauschild, Manager, Retail Lumbermen's Inter-Insurance Exchange, I\{inneapolis, Minn. He talked on retail lumber insurance, and also on financial conditions among the farm districts of the middle west, Minnesota, Dakota, Montana, giving many interesting facts concerning the very serious situation in those territories.
Jack Dionne, Publisher of "The California Lumber Merchant," delivered an address entitled "Random and Rambling Remarks." He paid personal attention for some little time to a number of the well known figures in the convention hall, telling stories and taking humorous digs at such men as Parson Simpkin, Robert Anderson, George Burnett, Gus Russell, Elmore King, Al Porter, and others. He then
(Continued on Page 21.)
^AGINAW SPECI.AL STARS
PFI LS SATISFACTION
are the only dry shingles you can bty that successfully complete and corDpare with green shingles. They are guaranteed 80 per cent, or more Edgegrain. All 3 inches and wider. Re-pressed before shiptrnent.
and abooe all are
They help land many a competitive bill bv theirquality. Many prosperous yards handle them exclusively.
(Continued from Page 19)
talked briefly on the inspirational side of the retail lumber business, of the wonderful pioneer work that the Western Retail Lumbermens' Association has done in the past in spreading the gospel of better merchandising, of the cooperative work of himself and A. L. Porter in preaching that gospel, and of the marvelous recent development of the state of California along the lines of modern Merchandising. He complimented the retailers of California in general for their advanced ideas and their alvahced methods of merchandising their product, and declared that nowhere in the United States are there lumber merchants who are more thoroughly sold on merchandising methods, or more practically following such methods, than the lumber dealers of California, and that the onward sweep of retail lumber progress in this state is still going forward.
He talked on the future of California, and called upon all districts of the state to waken to an appreciation of what ir being done in Southern California at the present time in the way of empire building. "I believe,'r he said, "that in trying to estimate what Southern California building prospects are, you must cast aside all precedent established elsewhere, and forget the experience of all other building booms, because never before since this old rvorld was yount has there ever happened anything to compare with this miracle of transformation that is taking place in the Los Angeles district. The greatest tide of cir"ijizatiotr 'that ever flowed into any spot on the globe in all history, is flowing into Southern California, and in my judgment it is not yet well started. I believe Southern California is standing in the very gateway of a march of progress that belittles her records of the past few years, and that it will continue until there is one great sweep of homes and humanity and business from Santa Monica to San Diego."
The Hoo-Hoo Concatehation held at Venice on Tuesda night, will go down in history as the largest, and one the best conducted affairs of its kitrd that has ever held.
One hundred and seventv-one Kittens listened to the im: ! r .ffz_._i_--.---.*
pres5iT6-ritualtrn-d were led throufh'tI'6 outer and innner gardens that gave them right to open their eyes to the lvorld, and look as a Cat upon their Brothers. TE""lg three old Cats filed their applications-fpr.re,instatemenlinto ffi
Herman L. Rosenberg, Vicegerant for the Los Angeles District, assisted by the eight other men on the Nine, and an Initiation Committee led by B. W. Bookstaver, put these men through the Initiation without a hitch, and are to be congratulated upon their success.
The dinner held at the Ship Cafe, in Venice was a succeSs from every angle. As is customary, their were about twice the number attended that had been prepared for. This caused a short delay in the proceedings, and when all were seated., $Ur -Hund-red Sn.dJglx-fbteS-ggg ate a very hne drnnef, ancl enjoyed a program oI entertarnment tnat had been prepared by Fred E. Golding. The big hit here rvas a minstrel sketch, put on by Ed Houghton, and F. J. Long, both local members of the order. These boys, in their black face make-up gave a fine presentation, and it came as a complete surprise to the other fellows when they were introduced. No one had been able to guess their identity. Both men have splendid voices, and their songs, and the string of personal jokes that.they pulled on some of the other members, made a big hit.
Parson Simpkins was on hand, and made a few remarks to the meeting, and the Snark of the lJniverse, C. D. LeMaster was given a hearty "Nine." Many. other past Snarks, and other notables were ihtroduced.
The Reception Committee rvas led by R. A. Forsythe, and he was helped out by a dozen of the Los Angeles members. J. M. (limmie) Chase looked after the tickets, and
the finances of the meetihg, and it is superfluous to say that this end of the business was taken care of in fine order. Jim Chase is the hardest working man in the Los Angeles Hoo-Hoo District. The Mernbership Committee, composed of'five teams of five men each, and each team led by a Captain, closed their race for nerv members with Forrest Wilson ih the lead with 65 Kittens signed up, and Floyd A. Dernier running a close second with 62. F. J. Connelly, Fred Crosier and Hal Browning brought up the rear all close together, and the final count showed a total of a hundred and seventy-one candidates. The Membership Committee is headed by Phil B. Hart, of "The Calif.ornia Lumber Merchant," as Chairman.
The Kittens were put through a series of antics by .Bookstaver and his gang. Singly and by squads, they were led around the hall and made to do stunts. most of which were new to the boys, and which brought a lot of laughs.
The convention was called to order by President O. A. Spear who introduced Alexander Pollard, who led the meeting in singing several songs.
"It Is My Move First" was the address of E. D. Tennant, secretary-manager of the Los Angeles District Lumbermen's Club. Mr. Tennant stated that it was very essential to know the cost of doing business and every concern should know just where they stand at the end of every month; he said that the day of waiting until inventory time to find out this information had passed. He spoke on the question of competent help and urged the retail dealers to watch this matter verv closelv. He also devoted some time to the question of grades, and stated that some of the houses !€ing built today were not fit to live ih and this to the fact that contractors were able to get some retaily'ealers to play with them, the result being the construfion of many undesirable houses.
(Continued on P.age 22)
(Continued from Page 21.)
The morning session was closed by Douglas Malloch who made a humorous address entitled "Husbands and Wives."
One of the most entertaining and at the same time instructive things on the entire business program was pulled by that sterling retailer, salesman, and Go-Getter, Jim Chase, of the Owens-Parks Lumber Company, of Los Angeles, assisted by three very clever salesmen of his own concern, ahd a woman, Miss Eda Dernier, who is associated with her brother in the operation of The Lumbermen's Service Association, of Los Angeles.
They put on a sketch, showing Jim Chase, a hard-boiled contractor, sitting in his office, and he is called upon successively by three young men representing various retail lumber companies, who want to sell him a bill of material he is in the market for. Miss Dernier acts as his Secretary, ushers the salesmen in, and plays a prominent part generally.
The first caller is George Dotson, who is supposed to represent the "We Will Lumber Company." He tells Mr. Chase a long string of bromide stuff about the service and stocks his company can furnish but he doesn't get anywhere because he isn't saying anything specific or particular, and he makes no impression. Mr. Chase picks up a copy of The California Lumber N{erchant and goes to reading it in his visitors face, remarking that "We can't get along without" the Merchant.
The second caller is Chas. Elliott. who reDresents the "skinem Lumber Company," and he makes -a sales talk strictly on the basis of low price, and makes no other argu- ment. He wants to sell the bill because he can deliver the goods cheaper than can anyone else. IIe dosn't get away with it either.
The Ed. Owens, of the Owens-Parks Lumber Company, who represents the "Go Gettem Lumber Company," comes
in and delivers the goods. He talks plan service, architectural service, dependable goods, perfectly graded and guaranteed stock, prompt and sure deliveries, and the respongibility of his concern which stands back of every sale and guarantees satisfaction. These things, he advises, cost more money, but are worth more, and he finally sells the bill at a very high price.
It was a very enjoyable skit indeed.
The gala event of the entertainment program for the week was the dinner dance and ball given in the main ballroom of the Biltmore Hotel the night of Wednesday, February ZOth. It was a truly wonderful event, one that was fairly alive with spontaneous fun and frolic, and which provided a world of entertainmeht for an over-flow crowd. So great was the attendance that the proposed dinner dance had to be changed into dinner and then dance, because the entire ballroom floor had to be filled with tables to serve the guests.
A splendid orchestra furnished lively and inspiring music all evening, and throughout the dinner there was a snappy entertainment program furnished by professional singers, dancers, and entertainers, that kept the attention of the diners.
Jack Dionne acted as Master of Ceremonies for the evening, with Phil B. Hart, Chairman of the Ehtertainment Committee directing the program and the entertainment. The Master of Ceremonies announced early in the evening that joy would be unrestrained, that there would be no speaking program, and that earnest supplications from Al Porter, Gus Russell, and Elmore King for permission to address the crowd, had been unanimously voted down by the committee in charge. This announcement was met with much applause.
After the dinner was concluded the hall was cleared away, and there was a most joyful dancing party. Bal-
"Gerlinger Quality" has been associated with lumber and logr for 25 yea^B O"lv on the basic of cerrice can a business sutrive and gl1ow for a quarter of a century.
loons were distributed wholesale, and the air was filled with laughter and music. Delightful light refreshments were served throughout the evening.
Later in the evening, lntroduced by David Woodhead, the Master of Ceremonies told "nigger" stories for some nrinutes to the ballroom crorvd.
The party broke up in the wee small hours and was voted one of the most wonderful lumber social events in the history of Los Angeles.
On Tuesday evening, according to the printed schedule, a theatre party was held at Grauman's Hollywood Egyptiah Theatre. Nearly a hundred of the visiting ladies, together with a number of the men who had not attended the HooHoo affair at Venice, boarded special cars in Los Angeles and were taken to this beautilul show place where so many of the newest picture spectacles have been presented.
"The Ten Commandments," said to be finest picture that has ever been shown, together with several features, some of which had been specially mqde for the lumbermen and their ladies, received the enthusiastic approval of the party. This afiair was in the hands of Miss Dernier, of the Lumbermens' Service Association, and Miss Wood, of "The California Lumber Merchant."
Thursday afternoon, one hundred and ten of the visitors were taken, in special electric cars, to San Gabriel. After a short visit through the old I\[ission, they were taken to the famous Mission Play Theatre, to witness a performance of John McGroarty's Mission Play, story of the history of California. They were loud in their praise of this part of the entertainment program. A party of fifty were met at the theatre by a large sightseeing bus, and were brought back to Los Angeles, via some of the scenic d.rives through San Gabriel and South Pasadena.
The fifty passenger car that was kept on hand at the Convention Headquarters all through the Institute, was well patronized by the out of town delegates. Wednesday, Thursday and Friday, the car made several trips, going in different directions each time, and affording an opportunity to the visitors of seeing a part of the beauties of Southern California.
The convention was called to order bv President O. A. Spear, u'ho introduced Alexander Poilard, who led the meeting in several songs.
H. A. Templeton, President Monarch Lumber Co., Great Falls, Montaha, led the discussion "The Three ElementsTurnover-Expenses-M argin."
A. B. Wastell, Manager of the California Retail Lumbermens' Association, San Francisco, gave an excellent talk on the "Benefits of a State Organization." Mr. Wastell stated that the State Association acted as sort of a clearing house for the various regiohal lumbermen's clubs in the state and that the time was coming when the retail lumber dealers in the State should be strongly organized for concerted action. He said that the benefits that the retail dealers get out of their association is dependent on just the actual amount of work that they put into the association. He spoke on the recent consolidation of the Southern Californla Association and the State Association and the benefits that will result from this amalgamation. Mr. Wastell said that the State Association now had 280 members and that they expected to get at least one new member a day during the month of February. He told of the progress that the State Association was making, the service that they were rendering to the retailers of the state, and closed by stating that the retail lumber dealers of the state should take gleat pride in being afifiliated with the State Association.
O. R. Taylor, Routt Lumber Company, Fresno, gave a very interesting talk on "Our Experience With Plan Service." In regards to the service that should be given to the consumer, Mr. Taylor cited the services given the buyer by the furhiture dealers. He gave an excellent talk on the
construction of better homes and in concluding his ad. dress, stated that "better homes made better menr" "better men made more prosperous communities,t' and "prosperous communities meant more business."
The California Concert Company opened the afternoon sessioh with several excellent musical numbers.
President Spear then introduced C. H. Griffin, secretary of the Homer T. Hayward Lumber Co. of Santa Cruz. Mr. Griffin talked on the activities of the Coast Counties Lumbermen's Club, stating the dealers in his territory realized that they were overlooking an opportunity by not being organized and a year ago started their local lumbermen's club. He said that their club how represents 40 yards and that they meet once a month. He said that the dealers have benefited a great deal by their sessions through an interchange of ideas which should no doubt result in their making more profits and a more successful handling of their business ploblems. He stated that when their club was first formed that the dealers of Sahta Cruz were carrying twelve patterns of siding in stock, that this item was first reduced to six patterns and at the present time the dealers there are only carrying two patterns.
He also spoke on the newspaper advertising that the Santa Cruz dealers were carrying on and the various other means they were using for the proper merchandising of their lumber products. Mr. Griffin said that their company employed their own architect at their Santa Cruz yard and that he was of great assistance to new home builders. He also referred to the money that u'as going into automobiles, victrolas, oil stock, etc., by the public and it was his opinion that the dealers should devise some methods in getting the public to put some of this money into building new homes. He said that excellent good fellowship prevailed
(Continued on Page 25)
Manufacturera of Douglas Fir and Port fford Cedar.
Caeh in Of6cc and Bankr Securities
These securities consist of U. S. Government, state and municipal bonds and other securities o{ the highest grade.
Prcmiurne in Courec of Collection
All accounts over 90 days old are excluded. This repre- sents a normal amount of live current accounts equalling only about 35 days'gross premiums.
Mircelleueoue Auetr
Consisting of interest accrued on bonds; amounts due from other insurance companies, etc.
Total Admitted Arectr Belonging to Policyholderr
From these assets we have excluded all {urniture and fixtures, automobiles, printing plant, supplies, premium accounts over 9O days old, and all other assets not quickly convertible into cash,
Rererve for Lorer in Procege of Adjurtment ,.
Rceervc for Unarned Premiumr
This reserve is the full unearned portion of the premium held for the payment of any future losses on policies in lorce.
Rerervcr for Fundr held under Reinrurance Agr.cc- mentt
Rerervc to Cover all Other Liabilitier
This is a reserve to cover taxes accrued. dividends accrued on expired policies and all other current liabilities, other than losses,
after providing for "ri
Increase made in Admitted Assets during 1923 .
made in Surplus f or_ Payment of Future Losses during 1923
made in Net Cash Surplus during 1923
Losses qaid to pori.yr,orf,r,T:T 9::
The Northwestetrn Mutual Fire Arcociation acl,mowledgea a higher and broader mission than the simple furnishing of sound insurance indemnity at cost. Itr misrion ic thi conservation of property from loas by fire-a terrific and ever-increasing ecoriomic wastage.
Our dafi is at the service of property owners interested in CONSTRUCTM ineurance-iruurance ttrat seeks to prevent losser as well as lo pay for them.
A telephone cdl or portal will bring ur together.
(Continued from Page 23)
among their club membership and that their meetings were very beneficial to all the members.
"Merchandising and Salesmanship" was discussed by Charles Duncan, General Sales Manager, Foster & Kleiser Company. Mr. Duncan said that the history of Ad'vertising read like a romance and at the present time over a billion dollars a year was being speni for this purpose. He cited the cases of the Eastman Kodak Company and the ad'i'antages of such lvell knorvn slogans as "EventuallyWhy not Now," "Keep That School-Girl Complexion" and "Contented Cows." He said that the successful business man was waking up to the responsibility of advertising and that it was a demonstrated fact that the successful business of today was greatly due to advertising.
Frank Kendall, Potlatch l-umber Co., Spokane, discussecl the subject "Should a Yard Be Closed After Losing Money Trvo Consecutir.e Years." Mr. Kendall stated this was a serious problem lvith the yards situated in the North which is situated in the fruit and rvheat countrv. He said the big question in his section is horv to help the farmer so that it rvill stimulate the clemand for lumber. He said that his colnpany found it necessary to close several of their country yards due to lack of business. He stated that the citizens of a town do not realize the advantages of l-rar.ing a luml>er yard until it is ciosed but he said that one of the serious objections to closing a yard is that there is a big investment involved which is worth very little after the yard is closed. He said that their company have their yard managers keep a daily record of their costs so that they know rn'here they stand at the end of every day; if they are not making their over-head, he said that such a daily record will give their manager more incentive to develop more business.
"Horv May We Improve Busiress Conditions in Farming Sections," was discussed by C. H. Crawford, Tum-A-Lum Lumber Co., Walla Walla, Washington. Mr. Crawford said that to improve the lrrmber business in the agricultural sections, it r,vill be necessary to improve the conditions of the farmer. I{e statecl thaf one rviy to improve busihess r'vould be for the dealer to call on the farmer, get better acquaintecl u'ith him and make every effort possible to cheer him np, not rvith the idea of getting immediate business but he felt that such procedure rvould ultimately leacl to a better future business. I{e stated that the present difficulty lvith the farmer is his lack of rnoney for purchasing power ancl that this condition is beyond his control. He said that the saving deposits in his section have shorvn a continued increase and are greater now than in the past and he thought that this cor-rclition rvas due to lack of confidence and has resulted in the farmer putting off his buy- i.rg. He thought that it was very essential in hiring competent men to sell lumber in the agricultural communities, men who are familiar with their problems and who can discuss conditions with them; it rvas his opinion that such a service rvould be greatly appreciated by the farmer and rvould no doubt increase sales. Mr. Crawford also sDoke on Selective Advertising; he said that advertising in the trade papers lvas fihe as far as it had gone but he thought that the manufacturer should do more towards reaching the consumer as this li'ould assist dealers and r,vould also result in the construction of more homes.
H. A. Templeton, df Great Falls, Montana, then made a very interesting talk, illustrated with two sets of charts, showing comparative facts concerning the business of old fashioned lumber yards, both city and country, as compared with the business of new fashioned yards and places of business. Improved and unimproved plants, was the way he referred to them. The object of his talk and his figures was to dearonstrate what a very much increased volume of stock the dealer has to sell to make the same
net profit in an improved plant, than he does in an uhimproved. Boiled down, his figures showed that a city plant, unimproved, doing $300,000 worth of business sales a year, would have to increase its sales more than $100,000 to preserve the same rate of interest on investment, if it should put in a new $25,000 plant, requiring new and additional stock, investment, etc. The comparative difference between two country yards, improved and unimproved, would be about the same. His talk rvas made in continual reference to the charts, and he brought out many points concerning the three chief factors in his figures-turhover, expense, and margin
The convention rvas called to order by President O. A. Spear, who introduced the Southland trio rvho' rendered several beautiful vocal numbers. .:
A. L. Porter, Manager of the Lumbermen's Mutual Society, discussed the achievements of the Mutual Society stating that it was organized in 1904 and that it rvas a pure- ly co-operative organizatioin and not organized foflprofit, but aimed to charge only enough to rneetrloFses, and expenses and to add a little to the surplus each year for the proverbial rainy day. He also discussed settlements of losses and said that the retail lumbermen holding contracts in the Society were saving thousands of dollari annually over rvhat. the indemnity' with other companies would cost them. He read a statement of the financial condition of the Society giving the resources and liabilities of the Society for the year ending December 31, 1923. Mr. Porter stated that the insurance in force December 31, 1923 was $11,648,550.00 and that the losses paid to date by the Society was $549,499.00.
R. F. Hammatt, secretary-manager of the California Redwood Association, San Francisco, talked on Dealer Advertising carried on by their association. He discussed the purpose of their "Silent Salesmen" and "Newspaper Cut Service" and how it tied in rvith the local advertising of the retail lurnbermen. He said that their association were now starting their campaign on "Qut-Door Advertising" and that they r,vere planing on placirrg 29 sign boards throughout the state, which u'ill be placed at advantageous points along the main traveled highways extencling from the Bay District and Sacramento to San Diego.
"The Retail Lumber Business, Yesterday, Today, and Tomorrow," was the subject of the address delivered by Parson Peter A. Simpkin, and it was done in his usually forceful, interesting, and eloquent manner. He traced the lumber business from the time of the stand-patter, who practiced nothing of merchandising, nor of intelligent advertising and salesmanship, stocking his place of business with building materials, and then waiting for trade to come to him.
Contrariwise, he picturecl the advanced lumber merchandising of today, rvith its plan services, its personal solicitation, its up to date advertising, its selling of ideas, and its excellent effort to actually give service to the building and consuming trade. And he held up before his audience the torch of progress, urging that the retail business sweep onrvard in an ever grorving tide of modernness and forceful activity, to the end that the people may have reason to be grateful for the improved building service they receive. He expressed the u'ish that there might be more men in the lumber industry to hold aloft the beacon lights of advancement like Al Porter, Jack Dionne, and the late Jim Moorehead. He complimented the lumber industry on what it has done, and predicted that it will in the future have much more to be complimented for because of what it is still to do.
(Continued on Page /7)
About Our Planing MilI
The planing mill of the Pacific Spruce Corporation at Toledo, Oregon, for which the C. D. Johnson Lumber Company of Portland, is the exclusive selling agent, is the exemplification of modern
About Out "Package" Syrd.cm In An Early Isruc
planing mill construction, embodying utility and eimplicity to the last degree. About 7O per cent of the lumber from our 2'SOO'OO0'OOO feet of old- growth Yellow Firr Sitka Spruce and 'Westerrr Hernlock will find its way to thic depariment of manufacture, where modern electrically-operated highspeed machines convert it into the finished product, interior finirh, factory lumber, atepping, Iadder stock, bevel siding, California novelty rustic siding, mouldinga, ceiling, fooring, door and window stock, and all the various clasaes of the finiched pioduct.
The monorail delivers the lumber from the dry kilns or the dry sheds directly behind the ceven machineg to gravity rolla, and carries it away to the immense planed lumber shed, which entirely coveru the loading deckr, where it is loaded according to your orders.
The immense length of eortirrg chainr, over I'OOO feet, allows an intencified grading of the lumber before it reacher the planing mill, with the result that the product of the factory-for it is a factory for finiched lumber rather than a planing mill-ic of ruperior grade and quality. Do not take our word alone for it. Order a carload of anything you need in the line of finiched t;b;;;;JlJiil;G.ii* q""ritv-."""i".;
(Continued
His address was splendidly received, and thoroughly appreciated and applauded by the audience.
The session was called to order by President O. A. Spear, rvho introduced the California Male Quartette, who rehdered several excellent vocal and instrumental numbers.
B. J. Boorman, President of the Boorman Lumber Co., Oakland, California, spoke on "Better Roofs," "Terms of Sale," and "Abuse of the Return Habit." He stated that man is not the master of his business until he has mastered the "terms of sale" ahd that one of the contributing factors for many failures rvas due to the lack of a proper knowledge of this matter. Regarding "Better Roofs," he said that when he opened his retail yard at Oakland, the consumers in that market had never used any brand of shingles except Stars. He stated that he has successfully introduced the Vertical Grain 100 per cent Clear shingle into that market and to-date has sold millions of Clear shingles. He cited the methods employed by the shoe dealer and clothing dealer and their attitude towards the "R'eturn Privilege," Mr. Boorman said that the retail lumber dealer should be a lumber merchant, that he should recommend the use of better roofs, and should try to attain a position in his community so that the public would always look to him for advice on all matters pertaining to building. After Mr. Boorman's talk, there was a a general discussion of the "Return Privilege" in which several of the dealers expressed their views on the matter; it developed that some dealers give full returns, others deduct 10 per cent for handling and to cover wear and tear, while it seemed to be the opinion of all that the customer should be given the benefit of the doubt as it leaves him better satisfied an ultimatelv leads to more business.
Robt. Anderson, General Mahager, Anderson & Sons Co., Logan, Utah, talked on "What Can Be Done to Increase the Earning Power of the Farmer." Mr. Anderson said that this is a problem. that is confronting a lot of retail lumbermen today and that it is a serious one; he said that the government officials had been grappling with the subject for about six years, but it was his opinion that we are all too prone to sympathize rvith the farmer by saying that he is having a hard time. He stated that the' farmer has to make his way just the same as any other man and must devote economy and thought to his business and that the farmer who is working 365 days a year and using good common sense in meeting his problems is successful. He cited the cases of cotton, sugar, sheep, and wool as industries that have come back and stated that the farming community has not fallen to pieces. He said if the farmer will forget about birthdays and automobiles and work, that he will come back and will again be a good customer for lumber.
The discussion "Financing Small Homeslf w4s led by 9.. W. Gamble, General Manager, Boise-Payette tumber Co., Boise, Idaho. In opening the discussion he statdd that we must find ways to change the desires of the people; 15 years ago the man of moderate means started,'a savings account with the idea of building a home while to. day they are only concerned in buying ah automobile. I{e called attention to the advertising on sign boards distfibuted all over the country-"See America First." He thought that an advertising campaign, not only fostered by the lumbermeh but by all business men, designating "Buy a Home First" might bring good results. After the general discussion which was participated in by several of the dealers, A. L. Porter, secretary of the association suggested a plan for the members to think over when thby returned to their homes. He ..suggested that each commuinity have a Second Mortgage Corporation made up of lurtrbermen, business men, professional men, and all others who rvould be affected by the construction. of new homes. Mr. Porter stated that stock in the corporation could be sold locally, to be paid for in monthly payments, until the desired amount of capital was secured. He said that this would give each community a responsible corporation and by selling their second mortgages that this would creater a lot of money that might be available for more home buildlng.
B. J. Boorman, Bo6rman Lumber Co., Oakland, gave a short talk on the "Value of Our Insurance Society." He stated that the association has had great success wiih their insurance department from the very first and was proving a great saving to the retail lumberman. He said that in the Northwest they. had a large membership and he would like to see more of the Califorhia retail dealers participatirtg in their insurance society. He advised that he was very proud of the record made by the Mutual Society, that it oi-
(Continued on Page D)
E)(PORT ISOLCOI\4 CANAL LBR. CO.
AGENTS t BISSF'.LI LBR. CO.
FIR LUMBER, CEDAR SHINGLES, I.ATH
Specia.lty: Okl Growth Yellou Fir Cbss Southcrn Rcprcrcntrtivc
ATPINE LBR. C0. ',"#f#Tr
California Pattern Hemlock Rowh Edge Rabitted Siding; White River
Rd Cedar Shingler, Star A Star Pcrfectq Sanded Finbb rnd Factory Stock
Your Home is where you house your lozted, ones and enlvrta&n your friends. Surely it should be modern.
Distinctive features of this charming semi-colonial bungalow home are reflected in the roof detail, corner porch and rose trellis. The mahogany trimmed windows produce a pleasing contiast to the white walls and moss-green stained shingled roof.
The compact and conveniently arranged rooms ofier you a. chirose from and this home assures yoir one of the most practical, and attractive plans ever created.
selection to economical
Page 3
TI.IF IS A FACSIMILE OF A PAGE TAKEN FROM OUR I924 PLAN BOOK WHICH WE FURNISH IN ANY QUANTITIES DE. SIRED TO OUR SERVICE SUBSCRIBERS WITH THEIR NAME ON BOTH FRONT AND BACK COVER AT PRICES WHICH MAKE THEM THE MOST INEXPENSIVE CREATIVE AND PRODUCTIVE ADVERTISING YOU CAN DO.
WRITE US FOR SAMPLES AND PRICES.
(Continued from Page 27) fered a real service to the retail lumberman, and if more dealers were participating that it rvould make a still greater reduction in their insurance rates.
Frank Kendall, Potlach Lumber Co., Spokane, chairman of the committee on the 1925 Institute reported that the committee had decided on Seattle. He stated that they had received wires from the Seattle Chamber of Commerc, Mayor Brown, Seattle Lumbermen's Club,.Pacific Shippers' Association, West Coast Lumbermens' Association, and many other organizations, lumber concerns and citizens , urging that Seattle be designated as the meeting place of the 1925 Institute. Portland also made a strong-bid for the 1925 conventioh and manv wires were received from their various organizations, business men, and citizens.
Robt. Anderson, Anderson & Sons, I.ogan, IJtah, chairman of the Nominating Committee reported the following nominations: C. H. Crawford, Walla Walla, Washington, President; H. A. Templeton, Great Falls, Montaha, VicePresident; David Woodhead, Los Angeles, California; Frank Kendall, Spokane, Washington, and Roy Cross, Salt Lake City4 tltah, Directors. The report of the Nominating Committee was unanimously approved by the Convention. A, L. Porter, Spokane, Washington, was re-elected Secretary-Treasurer by the Directors of the Association.
President O. A. Spear in his closing remarks stated that it was a gfeat pleasure for him to be present at the 1924 Institute and said that he appreciated the support that the members of the Association had given him during his term of office. He then introduced C. H. Crawford. the new president, to the convention. Mr. Crawford said that he felt a little timid in trying to follow in the foot-steps of Mr. Spear but r,r'ould do his best to fulfill the duties of the office. He urged that the members sell the association to non-members in their territory and all should strive to in-
crease the'membership at least 100 per cent. He said thbtr it was very fitting that the convention next year should be held in Seattle'as it was the center of the lumber producing territory and that he looked for a very large attendahce at the 1925-Institute.
Chairman B. J. Boorman of the Resolutions Committee, read the following resolutions which were approved by the Conventioh.
1. Resolved: That we convey to the U. S. Department of Commerce our warm commendation of its service in realizing the standardization of lumber sizes pledging our support in making the program €fiective since its results 'rvill equally benefit manufacturer, lumber dealer, and the consuming public.
2. Resolved: That for further ecohomy and conservation of forest products 1ve urge the utilization of lengths shorters than 8 feet. That in our opinion such shorter lengths shorild be marketed under separate contract and at a reduced price. Such action will eliminate mill-waste and increase the purchasing power of the consuming public.
3. Resolved: That in the interest of better construction and more enduring houses we urge all retailers to encourage the use of a better grade of shingles to make roofcost an actual investment. 'In this connection we urge closer relations between manufacturer and dealer to secure an intelligent national advertising campaign which shall realize common of superior grade of shingles, so promoting the manufacture and sale of better roofs.
4. Resolved. In order to meet the depletion of our prim-
(Continued on Fage 31)
Your inquiries and orders will receive prompt attention from the
We have recently irutalled macbinery which wc ar€ using exclusively for tte manufacture of C. C. Doorr and C. C. Sash, Thir enabler ur to give f,ye-day rerrrice4uicker if neededr.
Since 1912 Loe Angelee
(Continued on Page 29)
eval forests arising from the natural demands of odr expanding national li]e we urge reforestation on an extehsive scale by those engaged in present forest use of the forests. We noie with pleasure the reforestation work of some of our manufacturirs, and to aid in extending that necessary work with its heavy cost urge agitation that would result in a removal of taxation from such forest crops until they are logged and manufactured. We believe that the.Federal Government should reclaim and reforest in the most economical fashion large areas of denuded lands at once controlling water-sheis and enduring forest areas for the succeeding generation.
5. Resol'ied: That sihce Transportation is a vital, fundamental necessity of industry and'civiliratioir, that it too is dependent upon the favor and investing.will of private capitil as is evely business, and that it must have fair guarantees that it may return a just reward forcapital invested and be permitted an unstifling freedom of action consistent wth the pubiic welfare, we therefore favor the stabilization of tiansportation affairs with'less of regulation and hampering legislation. We would bespeak-for lumbermen who-are so vitally concerned in the health and welfare of the railroads" fuller confidence in the ability and good faith of our carriers to cohduct their own affairs in efficiency of service. We believe that politics and political interference should be curbed, that American railways may feel that construction programs of development may have security for assurance in their execution.
6. Resolved: That because the Homes of the nation are so largely the strength and buh'r'ark of a free democracy, we do pledge cooperation with the manufacturir in advertising of the proper material, use and decoration of materials for Home Construction ensure the building of the best, most durable houses at the least cost.
7, Resolved: That in the face of alarming, ever increasing and seemingly often reckless expenditures of public money and consequent two burdens, local ahd national, and for whose existence \4'e are in a measure blamable, since we have not protested against the waste and extravagance involved, nor demand the selection of officials and in their conduct of office the same ecohomy and business acumen demanded by all successful private business, we do pledge ourselves to interest and coopeiation in public affairs to the end that efficient economy may prevail for we are aware that the grave of republics has been the intolerant burden of taxation.
8. Since this great Institute assembled in the beautiful metropolis of the Southland, we have ehjoyed an hospitality sweeter than the breezes blowing over the citrus blossoms and in the warm human touch of generous kindness have forgotten to be touched with the home-longing. Resolved, therefore, that to the General Committee of local lumbermen led by Phil B. Hart as Chairman, and through them to all our hosts and hostesses be expressed appreciation for the gracious and geherous hospitality extended to us and the ladies. Endeared in these days to us their memory unfading rvill be carried to our homes.
9. And to the C. E. Atkins and Co., who presented the treautiful and emblematic badges; to Messers Dant and Russell who furnished the very handsome note-books used by us in the session, and to the San Joaquin Valley Lumbermen's Club for the music that has charmed us and relieved any tedium the sessions might have held, we voice a most cordial sense of grateful appreciation.
B. J. Boorman-Chairman. E. W. King. P. A. Sirnpkin.It was necessary for the Entertainment Committee to secure an additional fifty passenger automobile, to ac-
commodate the overflow of passengers that appeared at the Biltmore, at noon on Saturday, to go on the sight seeing trip to the beaches, One hundred'and fifty: people were aciomodated iri the private cars of somi of the Los-Angeles men, and two large busses w_e-re filled. The party ivas taken by Wilshire Blvd. and West Adams Street to Venice and Santa Monica, and from there up San Vicente Blvd., through Sawtelle, into Beverly Hills, and into Hollywood wherJ they proceeded to one of the large picture studios. A stop of one hour was made here, in order to give the visitors the opportunity of inspecting the workinigs of a movie plant. They were brought back to the Biftmore at 5 P. -M. A great many of the visitors 'had stayed over an extra day, ispecially io attend this pq4 9f the program, and they expressed themselves as being highl ly delighted
In addition to the many things that had been prepared by the Los Angeles Committee, to entertain the visitor-s, a great many impromptu afiairs 'lvere staged. Automobile trfus, theatei parties, and dancing parties to lhp ma-ny cafes and amusement places, well occupied the leistire time during the evenings of the week.
Plans for an advertising campaign even more comPrehensive than that carried on during 1923, were announced by the advertising committee of the Tacoma Lumbermen's Club at a recent meeting held with the trustees of the club. The results of the last year's campaign were so far-reaching and satisfactory, it was stated, that the committee has arianged to follow-up the nation-wide-publicity- which.Ta-coma-has received ai "The Lumber Capital of America," so that hone of the advantages gained will be lost and that still wider recognition may be obtained.
The 1924 advertising will again use page space in the "California Lumber Mirchant't and display advertising in other lumber journals circulating in districts where it is desired to gain attention for Tacoma forest products. The photo news service will als.o be continued and the de luxe book "Tacor4a, The Lumber Capital of America"'and other literature will be distributed.
One new feature of this year's campaign will be a handsome window display which will be furnished dealers, and a new series of home building folders for dealer distribution has also been prepared. These folders take up the various stages of home building in which those planning to build would be interested and provide helpful suggestions and information which should help the dealer to closer contact with his customers.
Where material dealers and local newspapers desire to put on an intensive campaign to stimulate local home tuilding, a very complete and novel form of campaign will be provided.
While the main convention of the Western retailers took place on the Cinderella Roof, there was a supplementary convention hall, slightly smaller in size and more friendly in character located in the Alexandria Hotel.
Three gentlemen possessed of wim, wigor and witality, one automobile, one set of golf clubs, and other personal incidentals, drove in from the north and hired one or two u'ings of the Alexandria Hotel, the day before the convention started. They were Elmore King, of Bakersfield, George Burnett, of Tulare, and Gus Russell, of San Francisco. All three are well kno.il'n to our readers. For many years Gus Russell posed as the best dressed mah in the San Joaquin Valley Lumbermen's Club, but Elmore King came along with three trunks and seventeen successive .suits of clothes, and dispossessed him. Since then Gus has had to be content with being runner-up every year in the r,viell-dressed hahdicap. Yet the two kemain 'good friends. When they got to the Alexandria Gus put his trunk in one corner of one room, George Burnett put his suit case under his bed, and Elmore King filled the rest of the rooms r,vith his trunks and bags.
Gus'made a deal with the manager of the Alexandria Hotel that they should receive the best of service while in the hotel, and that in exchange he r,vould guarantee that Elmore King would change his clothes and rvalk through the lobby at least five times every day, to give the folks a
treat. When they left Elmore lvas two up on the hotel for their part of the agreement.
Here for six days these three valiant gentlemen held sway, outside of convention hours. They attended all sessions and "did their stuff," all right, and then the western retail convention dribbed through their rooms from five to fifteen at a time to be regaled with merry quips and jests and the warm hand of California hospitality as generally accepted in the San Joaquin Valley.
George Burnett, of the Tulare County Lumber Company, is the quiet and unassuming member of the fraternity. He wears just plain business clothes, seldom raises his voice above normal, talks very little, and in varlous rvays adjusts the normal level of the trio by cutting dorvn the average of the other two. They call him Abraham Lincoln. He looks like Honest Abe, and is wiser than George Washington, and sort of chaperones his witty and well dressed companions.
When they paid their weeks bill at the Alexandria Gus declared that hereafter he is coming to Los Angeles only during the early part of the month, being convinced that the hotel cashier added in the date of the month with each days charges.
Come often, men. Such visitors add materially to the rvealth and prosperity of Los Angeles.
To determine the response of representative stands of timber in the Plumas National Forest, in California, to different degrees of cutting, research meh from District 5 of the Forest Service have tagged and are regularly observing some 4,000 trees on these tracts, states this bureau of the United States Department of Agriculture. The stands are of mixed conifers and make up 51.2 acres in all, divided into 8 plots. Measurements just made complete the first decade of observation. They show mainly a considerable loss in mature trees, broken off by the rn'ind or insect killed.
To determine the yields that can be secured from second growth stands of the western white pine, a number of plots have just been laid out in northern Idaho, chiefly in the Coeur d'Alene National Forest. This u'ork has been in charge of I{r. Robert H. Weidman, Assistant Silviculturist in charge of the Priest River Forest Experimental Station, and Forest Examiner Brown in charge of the Section of Forest Measurements of the Forest Service, United States I)epartment of Agriculture.
On a large number of the sample plots the trees have been measured very carefully and in manv cases all the trees under observation were given definite numbers in
Hoo, Venice, Calif. February 19th: Ship Cafe.
order that they may be measured at intervals of five yars. The changes of growth observed during those periods will give valuable data for yield statistics and forest management. It is expected that this study will run for a period of 20 years
A blaze breaking out in a clogged sawdust blower caused damage estimated at $500 to the Hammohd Lumber Co. sawmill at Twenty-first and Alameda streets, last week The fire was extinguished by employes before the fire companies arrived.
The Grading Rules Committee of the California White and Sugar Pine Manufacturers Association, will meet at the Standard Lumber Company offices at Sonoma.
Mr. D. H. Steinmetz will act as chairman of the meetiing, and the other members of the committee are: John D. Spaulding, Burton W. Adams, C. Stowell Smith and the Association Inspector, Mr. Mark Decker.
Our plan operates ;or an ACTUAL COST basis, alt profitp l.t.'rand savmgs bemg returned to policy holders IN FULL. l
Statistics confirm our cla'im to lowgr .cost and .superior service,
9ut plen and sgrvice is en,do.rsed by thg leading 'lumber men of various ,sections.
,, Concerning our Standing and reliabilit:r .: ASK THE
pAr_.iln9Bl
All men are created eeual-to something.
To get UP in the world, you must get DOWN to work. Hard knocks never hurt a ff13n-u11lgss he is doing the hard knocking himself.
What YOU don't know about your business, is the point where your competitor skins you.
If you do your work with a snap, you may some day enjoy that sort of a job.
In killing time you often murder a fine opportunity.
Parson Peter Simpkin used to tell the story of the young preacher who was delivering his first sermon, and had fixed up something eloquent, but mixed it up slightly in starting. He said:
"I come to this church to follow in the footsteps of the Master so far as the power is given me-to heal the dead, to cast out the sick. and to raise the Devil."
Judge-"Do you believe in divorce?"
Liza-"Yes suh, Ah does."
Rastus (Interrupting) "How com,e you believe in divorce, woman?"' Lit"-"*ell, it's dis way, Judge. Ah sorta feels we need somethin to keep us lvomen in circulation."
A man who was traveling in th,e mountains stopped at a cabin and asked for a drink of water. An old woman brought it out to him, and after drinking he talked with her for a time, telling her great stories of the wonders he had seen on his travels aboirt the world. Finally, when he stopped for breath, the old woman took the pipe out of her inouttr, and said:
"Stranger, if I knowed as much as you do I'd go some'ere and start a little grocery."
, DIFFERENT
i ;
To WISH is the job of an office boy.
To DO is the work of a MAN.
A certain member of the United States Senate in an enthusiastic fisherman, so enthusiastic, in fact, that his friends are inclined to, doubt his exactness at times. This doubtlng resulted in on,e of them accompanying him on a fishing trip, and contrary to all expectations the guide's scales upheld the Senator's best stories. The friend was convinced, and they were about to return enthusiastically to the city when, in his excitement, the guide hailed them to his cabin to see his new-born sorL After admiring glances, one of the gentlemen asked how much the baby weighed, so the fish scales were hauled out and the baby placed upon them. HE WEIGHED NINETY SIX POUNDS.
I've followed the hearse, of all my hopes I've buried them one by one.
Gaze on me, and you shall see What the curse of drink has done.
I too had a wife and a child and a home And now I am all alone.
Oh, Gawd, I should never have taken that first Insidious icecream cone.
But I was so young, and my friends they were false, "Just one cannot hurt you," they said, So I started that night, and look at me now, Oh Gawd, what a life I've led.
My Mother said lWilly, lay off that vanillyThem phosphates will lead you astray, The Devil himself is in Sarsaparilly
And his den is them fountains so gay.
But fool that I was, I just laughed her to scorn "I can take it or leave it alone,"
And I drank that same day a chocolate frappee Oh, Gawd, if I only had known.
That was the start of my downfall, my friends, From there it was easy to flit, Down the pathway of vice to the pineapple ice And the'Hellish Banana Split.
But one day an angel came into my life
"I believe in you, Clarence," she said.
And I lpved her so dearly, for one long year, nearly, A temperate life, I led.
And a baby came, as babies will, And grew to a babbling child, But I longed all the time,'for the, juiee of one lime And the thought of it drove me wild.
And I fell one day in an ic6cream den I And slinked with a sinful slink, And staggered home at the close of day The victim again, of drink
That awful night is a dreadful dream
That will last till the day of my.death. '
When I kissed her" my child, Cqied in accents so wilfl, i
t'You have strawberry cnrsh or1 your breath."
That was the end of my happy home, And now, I am all alone.
Oh, Gawd, I should never have taken that first Insidious ioecream cone.
What's to become of the wreck of a man
This pitiful, broken reed?
"Another frappe, with a straw !" f say.
Oh, Gawdl What a life, I lead.
C. B. Molesphini, real estate editor of the New York American, who is generally recognized as the leading newspaper authority on real estate in the American metropolis, has written the following letter to the real estate editor of the Los Angeles Examiner:
I read in the issue of Sunday, February 10, that H. S. McKee tells your readers: "Los Angeles will build within the next ten or fifteen years another city such as Los Angeles is today."
In another column there is an answer by Jack Dionne to the quiz: "The whole world is asking about Los Angeles: how long will it last?"-meaning its Aladdinlike expansion and growth.
The first mentiohed comment on Los Angeles stresses the second, By Dionne, who says:
"There will be at least 15,000,000 people, in a continuous city for about 140 miles. Every foot of land is being grabbed in that great distance. Home additions spring up in a week, are completely sold out before the public'opening' takes place, ini many cases, ahd they move on to the next one."
From a cross-continent distance, may I offer a suggestion to the makers of this future city of 15,000,000 inhabitants, that its buildiings be of the character that will not require scrapping, as we have the habit in Manhattan, before the arrival of that wonder city, which, carrying on as indicated and predicated, will outdistance the much-vaunted Greater New York.
The speculator in real estate naturally is most interested in getting in and out of real estate, leaving "George" do the physical work of the actual development, the "George" in this instance meahing the general public.
Let the directors of the construction, architects, builders, building commissioners and other city authorities, guideeven if the guiding hand is drastic-in an orderly manner the type and character of construation. It may seem to those affected by regulation that guidance is interference with the growth of Los Angeles, but let me submit the gaps in Manhattan, which are cluttered with buildings as obsolete today as the horse-drawn vehicle.
These sections, so found today, are such as they are because the landholders refused to recognize opportunityl ahd sent it away rather than for any other cause. A section grows orderly even when there is no scientific direction of its growth. It springs and thrives just like "Topsy" until it encounters preventatives, like obqtinate owners who refuse to sell at a f.air figure, or by ill-advised building construction.
Old estates, -tenaciously held, were the retarders of the northward spread of the wholesale dry goods district in Manhattan. Refusal or inability to grasp the necessity for modern buildings was the other potent cause.
The same cadses occasioned the jumping of the Fourteenth street district beyond Twenty-third street and the re-establishment of the silk and white goods industry salesrooms along Fourth and Madison avenues above Twentythird street.
Los Angeles is now born great and new. Some of the big men in the game of real estate as New York knows it, like Frederick Brown, who thinks nothing of a $20,000,000 realty turirover in a year; David 'W. Keen, rvho built more than a thousand dwelling houses in the past three years and Elisha Sniffin, who does a terrific lot of financing of construction by producing the loahs for it, have recently visited California, and Los Angeles in particular.
Announcement has just been made of the sale of the lumber yard of the Woods-Beekman Lttmber Company to the Sun Lumber Company, a newly formed corporation, organized for the purpose of purchasing and operating this property. The sate includes all buildings, machinery, equipment and entire stock of lumber as well as five acres of real estate owned by the Woods-Beekman Company. It also involves the transfer of railroad lease on 4l acres of land, which with the above mentioned five acres is 'now occupied by the lumber plant.
The Woods-Beekman Lumber Company will continue to operate the business of the Beverly Investment Company and also the hardware store located at 461 Beverly Drive.
The new company is headed by Mr. Frank Burnaby as president. I!{r. Burnaby was formerly of Chicago and is president as well as principal olvner of four lumber companies with head quarters in that city.' Transfer of the business will take place on March lst.
Oakdale, La., Feb. 20.-The acquirement of the plant and properties of the Ward I-umber Company, at Glenmora, La,, by Hillyer Edwards Fuller Inc., is announced.
Hillyer Edwards Fuller Inc. is a new concern, headquartering here, and composed o! t!t. principal officers of Hillyer Deutsch Edwards Inc., of O_akdale.
The lumber mahufactured at the Glenmora plan will be handled through the sales organization of Hillyer Deutsch Edwards Inc.
The timber to be operated is the very finest quality of Calcasieu River hardwood, capable of producing the very highest grade lumber, and the newly acquired plant will "cut for quality."
The new plant is under the management of G. H. Kinig, with the Hillyer Deutsch Edwards people for a number of vears.
The American Lumber Company, at Modesto, a live wire outfit headed by Mr. L. R. Gallegos, has just completed the installation of a thoroughly up to date and modern plan and architectural service department.
Their plant is being remodeled to accomod-ate -?-n-uP-Lodate desi^gning and draughting room' in which will be displaved a -greai variety of photographs, sketched plans and lpecifications of homes of all stles and sizes. The com-
pany will also employ a cornpetent architect to design and plan individual homes to suit the builder's taste.
They will also carry in stock all of the materials necessary for the completion of a modern home.
This entire department will be in charge of J. D. Jewell, formerly of Modesto, who has been building homes in Oakland for some time past.
The company also announces that it has completed arrangements to assist prospective builders with the financing of their constructions.
On February 9, Longview, Washington, citizens voted in favor of incorporating as a third class city. At the same time, A. L. Gibbs was elected mayor, Dr. John F. Barton, treasurer; J. H. Secrest, city attorney; W. A. Cryderman, city clerk; and C. R. Hammond, H. H. Rock, T. H. Davis, D. H. Walsh, J. I\{. McClelland, A.A. Sisson and W. H. Sharp, councilmen.
This election \Mas the first ever held in Longview, and was the outcome of a meeting of citizens December 17, at which time it was urged that the city be incorporated and a city ticket was nominated. The Cowlitz County commissioners passed upon the plans for incorporation December 20, and the charter was granted immediately following the election.
Longview legal authorities believe Longview to be the first city in Washington to incorporate as third class.
The Albion Lumber Company, with their main offices in San Francisco, have just completed arrahgements for the opening of their own branch offices in Los Angeles, at 421 Pacific Electric Building.
Until a short time ago, and for the past nine ;rears, this company has been represented in the southern part of the state by the Twohy Lumber Company, of which Mr. Arthur T'.vohy is the head.
Thomas Leohard of , Burlingame, father of Earl S. Leonard of the Leonard Lumber Co. San Francisco, died at his home on February 15. Mr. Leonard was sixty years old and was a native of San Francisqo. The funeral services were held on'. Tuesday afternoon February 19 at Santa Cruz.
There was a large attendance at the regular monthly meeting of the Sacramento Valley Lumbermeh's Club which was held at the Travelers Hotel, Sacramento, on Saturday, February 16.
After an excellent luncheon and a short business session, there was an instructive and interesting discussion on the following subject: "What class of Advertising do you consider best for the Retail Lumber Business: Newspaper, Calendar, Road Signs (large), Road Signs (small), Specialties, Citcular Letters, etc." All the retail dealers present, together with several of the guests, participated in the general discussion and many instructive ideas on lumber advertising were advanced during the discussion. A. L. Porter, Secretary of the Western Retail Lumbermen's Associatioh, and H. Crawford, F. C. Kendall, A. Schumacher, C. D. Bollerman, and R. S. Brown, who are connected with the retail lumber business of the Northwest and who were en route to the Western Retail Lumbermen's Association annual convention at Los Angeles, rvere present at the meeting and advised the gathering of the various methods of advertising employed by the retail dealers in their districts.
"Should contractors receive any greater discount than regular customers, who are big buyers and pay promptly upon receipt of invoice," was also up for discussion and most of the retailers present expressed their views on the matter. President L. H. Chapman presided at the meeting.
Those who registered at the meeting were:
L. H. Chapman, President, Friend & Terry Lumber Co., Sacramento.
L E. Brink, Secretary, Diamond Match Co., Chico.
W. A. Walden, Home Builder's Lumber Co., Gridley.
F. E. Conner, Sacramento Lumber Co., Sacramento.
D. A. Williamson, D. S. Ferguson Lumber Co., Galt.
E. L. Fifield, E. L. Fifield, San Francisco.
O. H. Miller, Knox Lumber Co., Sacramento.
A. J. Miller, Spaulding Logging Co., San Francisco..
J.W. S. Butler, Sacramento Lumber Co., Sacramento.
E. S. McBride, Davis Lumber Co., Davis.
E. T. Robie, Auburn Lumber Co., Auburn.
L. E. Healy, J. R. Hanify Lumber Co., San Francisco.
W. D. Thomas, Sacramento.
Geo. L. Meissner, Valley Lumber Co., Lodi.
J. M. Montgomery, Silvir Falls Timber Co., Stockton.
Geo. H. Pfeufier, Leonard E. Johnson Lurnber Co., Portland, Oregon.
H. C. Henry, Booth-Kelly Lumber Co., San Francisco.
J. P. Brewer, Ridwood Mfg. Co., Pittsburg.
A. A. Kelley, Sahta Fe Lumber Co., San Francisco.
C. A. Minard, Cutler Mill & Lbr. Co., Sacramento.
G. M. Whiteside, Hobbs-Wall Lumber Co., San Franclsco.
G. W. Mortimer, Superior Lbr. & Fuel Co.
G. H. Young, California Door Co., Folsom.
Walter Baker, Hendrickson Lumber Co., Sacramento.
Rod Hendrickson, Hendrickson Lumber Co., San Francisco.
Milton Hendrickson, Waterfront Sash & Door Co., Oakland.
W. E. Derr, J. M. Derr Lumber Co., Elk Grove.
H. M. Derr, J. M. Derr Lumber Co., Elk Grove.
H. J. Fuller, Fuller Lumber Co., I-odi.
Speci6ed by leading architectr. hcfarcd by promi- nent merter- paiTterr, and denrended by the:conruming public for their many ure3 of varnirh about tte home.
For details ".r.tr"" HT']lEil?"XiJ Agency proposition BOSTON
C. N. Wood, Strable Hardwood Company, Oakland.
H. Crawford, Tum-a-Lum Lumber Co., Walla Walla, Wash.
F. C. Kendall, Potlatch Lumber Co., Spokane.
A. Schumacher, Home Lumber Co., Spokane.
P. D. Bollerman, Watla Walla Lumber Co., Walla Walla, Wash.
A. L. Porter, \Mestern Retail Lumbermens' Association, Spokane.
R. S. Brown, Western Retail Lumbernens' Association, Spokane.
J. E. Martin, "The California Lumber Merchant," San Frahcisco.
The following figures have just been released, giving the total footage of lumber into San Pedro, f.or 1923.
Mr. Hal Baly, who has been with the E. K. Wood Lumber Co. for twenty years, the last eight as assistant manager in Los Angeles and previous to that 4s superintgndent of the Sah Pedro yard and rnill of the company, hag feen appointed Los Angeles manager of the Los Angeles Lumbei Products Company having full charge of opera{io, ps and sales at the Los Angeles office and the Los'Anqeles Harbor plant of the products company.
Mr. Baly's appointitrent as annourlced by Erle M. Leaf, president, became.effective in Febfuary. He .rvil! maintain his offrce in the lumber'pioducts suite in the Hollingsryorth building.
Mr. C. H. Davies who has been manageinig the Aptelope Valley Lumber Company, at Lancaster, for somejir4e, his resigned there to accept a position with the E. K' Wood Lumber Company in Los Angeles.
Mr. Davis is succeeded by H. B. Bruce, a well known retailer, of Los Angeles.
The Wells Lumber Company has secured a site for a retail yard, at La Jolla, and rvill open soon.
One of the signs of the times is the fact that during the last thirty days four great trunk lines in T€xas, The Southern Pacific, the Ihternational & Great Northern, the Santa Fe, and the S. A. & A. P. have purchased large orders of Douglas Fir for their timber requirements.
?.h es e C irm,sVlant Uow Dt is iness
Just a month ago I wrote for these columns a story on what ,I conceived to be the future possibilities of Southern California. While I believe every word'of it to be true, it could hardly be said that it was over-modest in its fundamentals.
Now, up in the city of San Francisco is located "Gus Russell's Outfit." But across the Bay in the free and unafraid city of Oakland is a much more important "outfit," where Mrs. Gus Russell presides.
:To this "outfit" there goes twice each month with personal address attached, copies of The California Lumber Merchant, and Mrs. Russell has shown herself as enthusiastic a reader of these columns as Mrs. Fred Conner, Miss Brey, and other California lumber ladies. Yet Mrs. Russell had never contributed to these columns. Not until the article on Southern California appeared.
Then there came direct to us from Mrs. Russell, a list of statements concerning Oakland, its prides, its possessions, its delights, its loveliness, and its admirable characteristics. She would have us to know that there are wonder places in California north of that "Ridge." She evidently likened us in her mind to the Egyptians of old, whom the Bible tells us "knew not Joseph." She fears we know not Oakland.
And so we shall reprint what Mrs. Russell sends about Qakland. It reads as follows: Know Ye That;
Oexr,axo
Has the greatest land-locked harbor in the world. Has an avera.ge temperature within one point of being perfect.
Is the natural, inevitable distributing point for the Western World.
Is a city of unsurpassed scenic beauty.
Has the unique distinction of having within its boundaries a natural Redwood Park.
Has a 160-acre salt water lake one mile long in the heart of its down town section
Has a Sky Line Boulevard rated by Baedeker as the third finest drive in the world.
"A city where highways terminate and rail meets water."
"The Western outpost of a Nation."
Oakland's population has increased from 75,000 to 275,M in the past 15 years.
Its building record of $5,000,000 jumped to $24,000,000 in the last three years.
The home of Mills College, the only women's school of collegiate rank west of the Mississippi.
The University of California, largest university on earth, with a total enrollment of 25,W, four miles from Oakland's city hall.
(Continued on Page 44)
9m Fffe Blds.
San Frarrcisco
Phone Dug. 34f5
WHITE PINE
SUGAR PII*E
DOUGLA.S FIR
REDWOOD
FIR PAI'IEIJ and DOORS
Scnd your in+riricr to ur or to our Southcrn Ca$fcnia rePrelontativess
Manh-Strong Bdding, Lor ADsGlc. Phonc t?l'607
Manuh*uren-Wholecaler.
(Continued from Page 43.)
In L923 a new home was completed in Oakland every eighteen minutes of the wrrrking day, and a new industry established every five days.
19 out of. 20 of the great nationally advertised concerns recently placing their plants on the Pacific Coast, chose Oakland for their home.
We are the second fastest growing city of over 200,000 population in the United States, and the fastest growing industrially.
Reads wonderfully, doesn't it ?
But she made the mistake of failing to clip from the bottom of the sheet, the follorving !
Foun Gneer Neeos: Adequate Water Supply.
Adequate Street Transportation.
"You have the natural advantages which should make of Oakland a great commercial city, but you must have co-operation, yotr must go and, get business."-Major-General Lansing H. Beach.
Reminds us of one of our favorite stories. The Preacher had applied for a pulpit in a strange city, and the trustees of the church wrote the trustees where he had last served. asking for his record. They replied:
"The Reverend Brown is a gentlernan born and bred; a man of magnificent education; a thorough student of the Scriptures; an eloquent preacher of the word of God; a fine organizer and a splendid mixer."
And it would have been a wonderful letter but thev added at the end:
"Only one criticism can be made of the gentleman: he is loud mouthed and quarr"tr?-"**1"r he's drunk."
No unkind inference intended. Remember what loads of infamy Grand Old Texas has carried on her shoulders for years. Remenrber the story that everyone knows of the man who said all Texas needed was more rain and a better population, and the reply was that that was all Hell needed.
Now if we were going to send out literature trying to sell Oakland to the. world, we would leave off that latter part of it. We wouldn't say that Oakland "Must have co-operation." That's bad advertising, Mrs. Russell. Because the city that lacks co-operation, lacks the first great fundamental. f don't believe that Oakland has any such genuine lack. If I were you I would advise your local boosting bureau-whoever it is that compiled the above information,-to blue pencil from its literature all negative things about Oakland. There are enough people who will try to point out your weaknesses, without doing it yourselves.
Cities are like men. They grow from WITHIN and not from WITHOUT, and lack of co-operation WITHIN means attendant lack of growth.
The thing that is making California-NOT Southern California, nor Northern California, nor Central California, nor ony other part or parcel of California, but this whole mighty
comrnonwealth throughout-the wonder spot of the world, is NOT, the wondrous endowments of a generous Providence, but the wonder workings of enthusiastic men and women who believe in California, and who work together "in.spirit and in truth" to make their visions come true.
Oakland will be what Oakland makes itself-what its people make it; no more; no less. The only natural limitation imposed upon it is the quality and quantity of the efiort of its citizens to make it big, and good, and great. Nothing more. And the same is true of many other promising cities of California.
Oakland, or any other ambitious city, may well blazon these words in the front-most page of its citizens ritual, for they are gospel:
"Real towns are not made
By men afraid
That somebody else gets ahead;
If everyone works
And nobody shirks
You can raise a town from the dead.
And so while you make
Your personal stake
If your neighbor
Should make one too;
Then your town will be
What you want it to be
For it isn't your town IT'SYou."*
lfere's all good wishes to Oakland, Mrs. Russell.
It is easier to sell a well-known brand of anything. Your customers have greater confidence in its value, Stock "Perfection"' Brand Oak Flooring-the flooring with a long established reputation.
We have two large plants manufacturing .,perfection" brand, plain and quarter sawed. This insures dependable service. Write today for full details. Watch for our national advertisements.
Arkansas Oak Flooring Company
PincBluff, Arkansas
Age not guaranteed-Some I have told fot 2O years-Some less.
A French lumberjack took a job one time as'hired man on a farm, and he slept in a room in the attic of the farm house.
One night about midnight the baby in the farmers house was taken with the croup' and the frantic mother rushed to the foot of ttre stairs ald called up excitedly to the highstrung Frenchrnan that the baby was sick, and she feared it would die if he didn't take the buggy and go to town after the doctor as fast as the Lord would let him.
Joe jumped into his clothes all excitement, rushed down the back stairs, out in the barn, grabbed the shafts of the buggy and tore out, and the next thing he knew he pulled in front of the home of the doctor six miles awa/r and began shouting:
"Docteur, docteur, come quick you know, de baby has de croup an' I'm fraid he's gone to die."
The Doctor in his turn made a rush act of dressing, grabbed his medecine case and tore out the front door, then iaused, for there in the midnight moonlight stood Joe, holding the shafts of ttr'e buggy, and prancing like a colt,
just rarin' to go. The doctor said:
"Why Joe, where's your horse?"
And the Frenchman shouted back: "Nevair mind de horse, I ain't got no horse,-GET BEHIND DE BUGGY AN PUSH.''
They
We shippd the first car of 24 inch Royal Cedar Shingles into Soutihern California" The &alerE canre back for more.-- We also get repeat orderg on 6/2 Perfect and 5/2 Pefiect Shingles.
We manufacture 4/2 Royal6 inch Dimension Shingles, all clear, all verticd grain. You can retail them for one-half the price of shakes and they will cover two-thinds the surface, p€r unit M.
"Let Us Handle Your Sash and Door Gri€flt
Fifty members of the Sacramento Hoo-Hoo and visiting guests sat down to an excellent dinner and entertainment at the Elks Club on Saturday evening February 16. After the dinner, the gathering convened at the offices of the Sacramento Lumber Co..-where the initiation was held in the
company's new office addition. The Nine in charge of the initiation rvas made up as follows: ,/
Vicegerent Snark-D. A. Williamson.
Senior Hoo-Hoo-E. T. McBride.
Junior Hoo-Hoo-Walter Baker.
Bojum-A. A. Kelley.
Scrivenoter-E. T. Robie.
Gufdon-"I{igh" Henry.
Custocatian-Earl White.
Arcanoper-W. E. Seavy.
Tabberwock-Milton Hendrickson.
ihe follo-ing Kittens rvere initiated:
J. W. Jackson-Sacramento Lurnber Co.-Sacramento.
E. W. McCabe-Auburn Lumber Co'-Auburn.
T. R. Emerd-Sacramento Lumber Co.-Sacramento.
S. J. Maakestad-Sunset Lumber Co.-Oakland.
N. P. Bravo-Sacramento Lumber Co.-Sacramento.
E. P. Hodges-Sacramento Lumber Co.-Sacramento.
R. M. Price-Sacramento L,umber Co.-Sacramento.
E. B. Haines-Sacramehto Lumber Co.-Sacramento.
O. A. Close-$ls1zrnsnto Lumber Co.-Sacramento-
I. C. Prola-Sacramento Lumber Co.-Sacramento.
The February 19th Concatenation, held by the Lgs Angeles District at Venice, was successful not only for-its numbers, and for the large turn out of the old Cats, but should be considered more importantly from the view of the extremely high type of men that were added to Hoo Hoo, at this meeting.
One hundred and seventy-one Kittens at one meeting is a record that r,vill no doubt stand for a good many months. In this number, there were just ninety-five men who gave as their position in their c-opplny a title as manager, orvner, partner, or a similar title that indicates.their positions as i principal in their respective co,mpanies. The men who applied for Reinstatement into the order, were without eiception, men of a caliber that lvill prove to be a credit to Hoo Hoo.
The Kittens were listed from 26 different cities, mostly in California, and of course, mostly close to Los Angeles.
W. H. Batchelder-F. S. Ferguson Lumber Yard-Galt.
W. A. Walden-Home. Builders Lumber Co.-Gridley. '
H. M. Derr-J. M. Deer Lumber Co.-Elk Groce.
W. E. Derr-J. M. Derr Lumber Co.-Elk Grove.
L. G. Srchren-Knox Lumber Co.-Sacramento.
Reinstatements
C. A. Minard-Cutler Mill & Lumber Co.-Sacramento.
J. H. Shepard-Friend & Terry Lumber Co.-Sacramento.
G. N. Whiteside-Hobbs-Wall Lumber Co.-San Francisco.
After the initiatioh the "Kittens" entertained the "Cats" with several interesting athletic stunts with Walter Baker and Milton Henrickson in charge. Rod and the Hoo-Hoo 3 composed of Rod Hendrickson, Walter Baker, and Milton Hendrickson provided the music during the initiation.
The Los Angeles Hoo Hoo District has a member that it is proud of, and who it owes a vote of appreciation for the very fine work that was done in the drive for new members for the last Concatehation.
Forrest Wilson, a young man of about 25, and connected with Fletcher & Frambes, one of Los Angeles' oldest wholesale concerns, was a hard working man during the last three weeks, and was successful in turning in the greatest humber of applications among the twenty-five men that were working on the committee.
Forrest has distinguished himself before with his work in this connection, and while it was no surprise that he led the race, it is really a remarkable fact, that one man could / secure the number of Kittens that he turned in. His record/ was a total of 65 new members, all of whom showed up at the meeting Jftitiation, and who are a bunch of men who will prove to be a fine addition to the order.
More power to Forrest.
At the meeting of the Hoo-Hoo Club No. t held at the Palace Hotel San Francisco on February 14, Paul G. Reddington United States District Forester of l)istrict 6 which includes the State of California, gave an excellent address on "Cooperation between the Lumbermen Forester and Consumer."
Mr. Reddington spoke on the timber resources of the country and also discussed thoroughly the reforestation of the various commercial species of timber, logging methods employed throughout the various timber sections of the country, taxatioh, and reduction of waste and utilization of timber products.
Mr. Frank Trower announced that the Club was donating a Redrvood Gavel and Case to be given to the HooHoo Club having the largest attendance during the months of March and April. He announced that the full details of the contest would be made by H. R. Isherwood, Secretary and Treasurer, of the Concatenated Order of Hoo-Hoo. President R. A. Hiscox announced that the following committee lvould airange for the details of Attendence Contest; Frank Trower, Trower Lumber Co., R. F. Hammatt, California Redwood Association, and J. E. Martin, "The California Lumber Mercharit."
At the Hoo-Hoo luhcheon, at Los Angeles, February 14th, J. C. Ellis, Los Angeles manager for the Santa Fe I,umber Company, proved himself to a man of fine judgernent in the class of entertainment that he prepared for the boys.
Jack also receives credit for being responsible for one of the largest meetings that has,been held, there being seventy four men present.
He started in with a series of fines. nicking a half dozen of the members for various offenseq. and swelling the Charity Fund considerably. Jack called for B. \Ar. (Bobbie) Byrne, to fine him, but Bobbie has anticipated him and was not there. The week before it had been his pleasure to hand Jack a fine, ahd he rvas on the outlook for a come back.
A fine musical program was offered bv three ladies, and they made a hit. This being Valent-ines Day, the tables were decorated with small favors of varions kin'ds, and the dirninutive dancer that appeared dressecl as a Valentine, just about carried the meeting away.
Mr. Ellis introduced Mr. J. A. Williamp, rvho gave the boys a very interestiing talk on his experience in the base ball world, when he was a reporter on one of the large New York papers.
Los Angeles was honored by the presence of the Snark of the {Jniverse, Charles D. LeMaster, o{ Fresno, at the monster Concat held at Venice, by the Los Angeles District. Mr. LeMaster made a short talk at the dinner prec_eeding the initiation, and was given the Nine by the boys.
Other notable California Hoo Hoo that attended this affair, were Parson Peter A. Simpkin, Past Snark of the IJniverse; E. D. Terinant, Past Vicegerant; R. A. Hiscox,
Past Snark; A. J. Russell, Past Snark; Fred C. Hamilton, Past Snark; David Woodhead, Past Snark; Curtis Williarms, and a great many others.
These gentlemen were all seated at the head table with the Los Angeles Snark, H. L. Rosenberg.
Mr. B. W. Bookstaver, Los Angeles manager for the McCullough Fagan Lumber Cornpany, and chairman of the Initiation Committee for the February 19th Concat, lvas host to the twenty-five members of his committee at a party held at the Ship Cafe, Venice, after the ceremonies of the Concatenation.
The entire committee, togetherrvith several other prominent lfoo-Hoo from other parts of the state, enjoyed the entertainment and refreshments, that "Book" had provided.
Fred C. Hamilton, of the Benson Lumber Company, San Diego, and past Vicegerant Snark of the San Diego District, attended the Concatenation at Venice on the night of the 19th, and was loud in his praise of the good work that u'as done by the Los Angeles Nine, with the tremendous class that was handled.
Fred said that he had never seen such fine ritual rvork.
The Lumberman's Accident Prevention Association held their second annual convention in San Francisco in room l4O of the fndustrial Accident Commission, State Building, Civic Center, on February,l9-2!, inclusive. The conventioh opened at 10:30 a. m., on Tuesday the 19th, with the opening address by the Honorable Will J. French of the Industrial Accident Commission.
An interestirrg program was arranged and the convention 'ivas largely attended by representatives from the various lumber companies of the State. Among the speakers were: D. S. Painter, Fruit Growers' Supply Company; E. G. Sheibley, Chief Engineer and Superintendent of Safety, Industrial Accident Commission; W. H. Webber, Hutchinson Lumber Company; A. E. Baker of Hilt, Calif.; W. T. Boyd, Pacific Lumber Company; J. A. Eknall, Weed Lumber Company; H. W. Cole, Little River Redwood Com.pany; Dr. George S. Martin of Riverside Hospital and William Blackmer, Lassen Lumber Company.
A convention of the Certified Boiler Inspectors of the State was held in San Francisco on February 1Sth and 19ttr in the Blue Room of the Hotel Whitcomb. The convention opened on Monday, February 18th at 9:30 a. m. John A. McGilvray, Chairman of the Industrial Accident Commission, delivered the opening address. There rvere brief talks by E. G. Sheibley, Chief Engineer and Superintendent of the Department of Safety of the Industrial Accident Commission, and R. L. Hemingway. J. A. Kinkead gave an il: lustrated talk on "Tube Manufacture."
On Tuesday, the 19th, Professor Demonoske of the Department of Mechanical Engineering, University of California, delivered an address on 'IJnsymmetrical Boiler Joints." C. H. Delany and F. A. Page al'so gave short talks.
That the Supervisors of Humboldt County, California, have just voted to purchase the Redwood tract known as North Dyerville Flat is the word received today by J; D. Grant, Chairman of the Save the Redwoods League. The preservation of this grove as a public park is a very important step in the completion of the first unit of the Humboldt State Redwood Park. rvhich extends for 12 miles along the state highway between Miranda and Dyerville, Humboldt County, California. Probably the finest trees along the highrvay in this vicinity are found in the North Dyerville Flat which the Humboldt Supervisors have just voted to purchase. This action follorvs closely upon the gift by the Pacific Lumber Company of the South Dyerville Flat, a wonderful tract of 289 acres containing 23 million feet of timber. This tract is to be known as the Simon .f. Murphy Memorial Grove in honor of the founder of the company rvhich is giving it. With the exception of 2 small pieces of timber rvhich the Save the Redwoods. League hopes to acquire for the state within a short time,, the 12 miles stretch Miranda and Dyerville will be com-pleted upon the final acquisition of the timber which the Humboldt County Supervisors have decided to acquire.
ACORN BRAND
OAK FLOONNG
M ON EVERY "UNO"" I I
"ACORN" BRAND OAK FLOORING is cary to idcotify becaure it b TRADE MARKED on evcqt brndle. It ir uniform in grading, dlmeorion+ and rnilling. Sold and guarantd by rclirblc deelcn cwer5nvherc.
It giver SATMFACTION
Old-timcrr will rcmcrnbcr thc dayr-not ro vcry fer beck cith*-whcn, Weaver Roof Compeny'r burineer conrirted vcry largely of an ambitiour order dcrk and a contcicntiour faetorlr. Roofing war largely jurt roofing:end wc havc no rccord of folkr going out of thcir way in thore dayr to buy Weavcr Roof. i'ng.
But roncrbody told ur that kccping evcrlaetingly rt it brougLt rucce... So wc kcpt on plugging. Wc kcpt plcc wlth our idcalr. Ycar aftcr yar quality and rcrvicc wcrc the onty wordr wc rccognizcd iu our dictionery. Our conrtent growth prctty wcll provG3r wG thinL, thet our effortr havc bccn rpprcciatcd and rcrultful
And wc arc rtill growing. \f,lc arc rtill rticking to thc remc idcalr of quality end rcrviec. Thc growth of our burincr her nccceritrtcd movirg into biggcr officcr aL 2436 E. €th Strect, whcrc wc will havc out wrrchourc right ia conjuaction with our oficcr. TLir will cnablc u. to rGre you better than bcforc, and wc thiak that ir going romc.
\lfc hopc wc Eay havc an opportunity to prcvc to you thet wc have calargcd our feciliticr for rcrvicc.
COMPANY
G(lsTs 1{0 M0RE
DTSTRIBUTORS
HARDWOODS
HARDWOOD LI,NMER..WOLVERINE' MAPLE FLOORING ..EUREKA'' HARDWOOD PANEIS
..BIG TIMBER'' OREGON PINE P.ANEIS SCHI,'MACHER PI.ASTER BOARD BEAVER BOARD_UPSON BOARD
511-545 First Strect
oAtg-At{D CALIFORNTA
Sylveder L Weavcr
Telcphonc Bdwy. 07&l - Lor Angclcr, Celif. Aftcr Fcbruaty l, 2t196-tll! Eart tth St.
Particulady note the new address-the telephone number is the sam+Bdwy. 0784. Our factory location is not afiected by this change in our office location.
Frank R. Alley, Alley Bros. Lbr.'Co..'..
Monica et;i; a";ali,' ;ohnlAnawalt L r. Co..'..
beinard Anawatt, Johnson-Anawalt Lbr' Co.'.'...
Bert A. Anderson,- Hammond Lumber Co..
Ohester L. Anstadt, C. D. Johnson Lbr. Co...'..'...Portland,
Iis' f' Aoplesate' iones Lbr' co" '
Atfred M. Ash1, H. v. cowan, Inc" ' '
Geo. E. Baldwiir, H. V. Cowan, Inc...
Earl E. Baldwin, Fox-Woodsum Lbr. Co.....
Frank Barnum, Woodhead Lbr' Co...'.
b""ia W. Bartiett, Hayward Lbr' & Inv. Co..
{irl W. Baugh, L W. Blinn Lbr. Co..'..
Sidney D. Beiver, W. E.'Cooper I;br. Co..
Lawrence A. Beckstrom, Chas. R. McCormick & Co....Los Angeles
,Walter I. Best. So. Cal,'Hdwd. & Mtfg. Co..... Los Angeles
Baw. n. Biery, Woodhead Lbr. Co.....
Gtenn t. Billlieimer, E. K. Wood Lbr. Co..
nat"""a E. Binford, Whittier Lbr. Co.. '.Whittier
Lunsford P. Black, W. E. Cooper Lbr' Co..
Geo. P. Blamer, Wm'J.Bettingen L. Co...:.....
Irving L. Blinn, Fred Golding L. Co'.
A. W-arren Bliss, Bliss Lbr. Co.'
Geo. W. Briody,' Banning Co.. '
Rov T. Brown,- Western Retail Lbr. Assn'.
Ha-roid A. Brown, Woodhead Lbr. Co..
Angeles
Wm. P. Broyles, Owens-Parks Lbr. Co.. .-Lo's Angeles
Perry L. Brunei, Mullin Lbr. Co..... ..Los Angeles
Ge'o. S. Byers, Cave Btdg. Supplies..:... '.'.'.!-ot Angeles
Edw. G. Brya, Western -Hdrv. Lbr. Co. Los Angeles
Fnank S. Burkhardt, Hammond L,br. Co.. ..'.Los Angeles
Tas. M. Burns. Jr.. Owens-Parks Lbr. Co.. .....Los Angeles
Leroy G. Burni, McCullough-Fagan 'Los Angeles
Cadwell. Carol V.. Hammond Lumber Co............Los Angeles
Chantland, Peter W., Chas. R. McCormick. ....Los Angeles
Clark. Howard C., B'ooth-Kelly L. Co..........:...'.Los Angeles
Clipfell, Geo. R., Lounsberry & Harris. .Los Angeles
Cliire, jas. J., E. J. Stanton & Son. ....!ot Angeles
Cochrane, jas. H., Hammond Lbr. Co.. ' ' .l-ot Ar.rgeles
Corliss, Allxander H., Garden City Lbr. Co..'.......Los Algeles
Cowdrey, Roy Alley Bros. Lbr. Co... '. Santa Monica
Cowtnj,'W;. S., Hammond Lbr. Co.. 'Los Angetes
Cram, Winfield, R., Vernon Lbr. Co. ....Los Angeles
Davidson, Jas. A., Hammond r br. Co.. .Los Angeles
Davis, Ralph W., D. E. Thompson Tbr. Co.. .......Sawtelle
Day, Chas. L., Lounstrerry & Harris. ..Los Angeles
Davis. Geo. C.. Woodhea,i Lbr. Co.. Los Angeles
Dealy, Jas. E., Mox L,br. & Wrecking Co..... L'os Angeles
Deati, Marshall H., Deats Sash & Door Co. Los Angeles
Dicker, Lewis, Econorny Sash & Door Co'.'.........!-o. Angeles
Dotson, Garner M., Owens-Parks Lbr. Co' ' Los Angeles
Dudley, Frank N., Dudley-Thomas L. Co.. ....Santa Monica
Ellerbeck, Wm. L., Utah Lime & Stone Co..........Salt Lake City
Elsworth. Clarence, Brentwood Lbr. Co.. '.....Brentwood
Fickling, A. E., A. E. Fickling Lbr. Co. .."..r.Long Be.ach
Fobes, Royal A., Sudden & Christenson...... San Francisco
Franz, Wm. E., Patten & Davies. ..'..:.......'Culver City
Freeland, Ohester M., Chas. R..McCormick & Co".._...lot Angele.s
Gardner,'Fr,ancis M., Tate Lbr. Co'.... .'.Huntington Park
Gearhart, Grover C., Hammond Lbr. Co..... ..Los Angeles
Germain, Leo. J., Germain Lbr. Co.. '...!o. Angeles
Giles, Harry W., H. A. Browning. .. : .. : ... .. Los Angeles
Goelke, Ole W., Wm. J. Bettingen Lbr. Co.. '......Arcadia
Graham, Robt. C., Woodhead Lbr. Co.. .Los Angeles
Gregg, Robt. M., R. M. Gregg Lbr. Co.. .Hawthorne
Griffiits, Jas. R., John W. Koehl & Son... ....'Los Angel'es
Gross, Warren F,, Mullin Lbr. Co. .l-o. Angeles
Hallingby, Paul, Hammond Lumber Co.. .!ot Angeles
Hanson, Harold V., Calif. Panel & Veueer. 'Los Angeles
Hardy, Louis, Bliss Lumber Co..... ....Los Angeles
Harpir, W. Raymond, Barr l.umbe_r Co.. '.Whittier
Hari'ey, John G., Wqodhead Lbr. Co. .:'......T-ss Angells
H"uscitild, Oscar D., Lbrmen's Inter. Ins. Exch........Minneapolis
Heath. Louis H.. Pac. States Lbr. Co.. ....Hermosa Beacrh
Henderson, Cecil P., Woodhead Lumber Co.. ' Los Angeles
Hefferman. Wm. A.. Hammond Lumber Co...........Los Angeles
Hetherington, Albert J., Wm. J. Bettingen L. Co.. 'Pasadena
Heyes, Vital, C. Ganahl Lbr, Co.. ..Redondo
Hewitt. Walter R.. Hammond Lbr. Co. .Los Angeles
Holmes, Roy M., H. W. Koll & Co..... ......!ot Angeles
Holme,s, Robt. P., Woodhead Lbr. Co.. .Los Angeles
Hotston, Robt. J., Hamm'ond Lbr. Co.. ...'.'.Los Angeles
Hubbard. Chas.'W.. Hammond Lbr. Co.. ......Los Angeles
Hughes, .Rgnald, H,ammond Lbr. Co.. .._Los Angeles
Hunter, Geo. A., G. A. Hunter...... ..Los Angeles
Hunter, Robt. A., Osgood Lumber Co..... " " "Bell Uua.. bt"."nce 4., Rl M. Gregg Lbr. Co.. ' ' ' ' Hawthorne
i;i;;b'-.- b;..-v..'ni-*ond L"umber Co..... .Los Angelts
i"*.t. tt"v e"rl, 'W. E. Cooper Lbr. Co.. ' 'Lot Angeles
i;;a;;,-F;;'k L., Fied J. Theriot. ... ...Lo' Angeles
iGndali. Castelow A., Pitten & Davies Lbr. Co.. '... "Los Angeles
Keller, Albert S., Hayward Lbr. & Inv. 'Co.. ...L-o-t 1A'nge!9s
f"ii"gg, L"*."n". O., I.. O' Kellogs. ..Little Falls
fe"t-,"frattet L., Anawalt Lumber a;..... "Sawtelle
ri"6i'. ni*it M.. Lounsbetrv & Harris' """'Los Angeles
liil;: R;;i;"ia'p., Frank Graves S. & D' Mill......Los Angeles
f-"*pi.t, W-. f.,'e. B. Rice Floor Co.. ' ' ' ''I-ot Angeles
Lashiey, Ross C., MacDonald Harrington' ' " 'Los Angeles
i.", iiri". S., Hjmmond Lbr. Co..
Leroy. Cyril N., Owens-Parks Lbr. Co..... ...Los Angel'es
Li;;;;"( eh;;: c., Mccullough-Fagan. ' ..Los Ag-seles
Lindsav.-Warren R., Hammond Lbr' Co..... """'tlynes
i;;;A;i, niinaia H., Loveday Lumber Co". ..Los Angeles
M;i;, F;.4 H., -J. n-'nanity Co.. . ' Los Angeles
Malkmus. Wiltiam, Hammond Lbr. Co.. ' .!ot Angeles
M;;;h;ii'Gregory, Woodhead Lbr. Co'. ......Los Angeles
M;;t";; G.;. frtri., o*"nr-Parks Lbr' Co.. ....Los Angeles
i't""1",'Bltt"ibert R., Ha.mmond Lbr. Co.' .."..Los Angeles
McCarty, Sam A., Owens-Parks Lbr. Co.. .. '.Los A-ggel'es
i-i"o."iia, Ctt"r. 'U., L. H. Ives & Co.. ' ' Seattle
M;c;il_E.;l W.. Brace Lumber Co'.... .....!-o. Angeles
It.Kin'n"l.tph t., Hammond Lbr. Co'.... ...Los AlSeles
uirirri", ciiuae, iVettleton Lbr. Co.. .......Stattle
U.m""t, Ett"tt, O*.ns-Parks Lbr. Co.
M;;.;;;' Eve.eit A., P"tten & Davies Lbr. Co.. Moneta
M,evers. Wm. M., Wm. J. Bettingen Lbr. Co.. ""'Burbank
Miir",-Lt"va D.,'Hamm-ond Lbr. Co. ..'Los Angeles
ii;;; H";iy i., H"--ond Lumber Co..... .Los Angeles
Ni.ftof.o", Jl,t. W., Pac. Door & Sash Co...... '... '..Los Angeles
Olarenga, Jos.. Owens-Parks Lbr- Co.. ' " " " Lot Angel'es
FiiL, Eag". W., Hammond Lbr. Co..... ...."Los Angele.s
F".i.h, n"va W., rit" r,br. Co.. ' Huntington Park
Pattison, Eirl 8., Brace Lumber Co'...-....^.'....."'I-os Angeles
F.iiy, etinri C.,'tr.l. n. Smith Lbr. & Shg. co.........Los Angeles
Pike, Ch,as. T., Hammond Lbr. Co.. '...Los-Angeles
Fi""i,-uottl. b., w-. J. Bettingen Lbr. Co'. ..'..Pasadena
Fii"", F."nt W., Ham-mond L6'r. Co.. . " " !-ot Angeles
F.ia.i, ir. S., E.'J. Stanton & Son' ...'.Los Angeles
Reynolds, Hugh M., E. S. Stanton Lbr' Co.. ...!-ot Angeles
niJtt., Wm. Jl, L. W. Blinn Lbr. Co.. ..Los Angeles nititti", Jas. e., Walnut Park Lbr. Co..... .....Los Angeles
R;bi;;;;, Ba*i'a E., Cave Bldg. Sup'plv Co...',......!-ot Angeles
ii;;";.;b"'"id C., Fi"--ond tbr. ei,..... ...'Los Angeles
Sailor, Adin L., Coos Bay T.br. Co.-..'-... -...' 'Lo-s Angeles 5.".fi,r""eh, Edgar E., E. K. Wood Lbr' Co. ' ' San Pedro S;llr: R;b;- w.. ijnion Lbr. co.' .......Los Angeles S.*jta, nl.l"td E., Twohy Lumber Co... ,-. .Los Angeles Si*-oti., Orvilte A:, D. E. Thompson Lbr. Co. '...Sawtelle Slack, G. H., Hammond Lbr. Co'. ' 'I-o. Angeles Stnitti, bttr*orth E., Hammond Lumber Co...........Los-{ngeles St""i., F. Leonard, Barr Lumber co""' "'whittier s;i;;;l ai'"d; A.. iro"-woodsum Lbr. Co..... ..."Glendale Sv-"ita., Svdney O., Fr. Graves Sh. Dr. Co..... '. " 'Los Angeles Tankersley, Lloyd B., San Pedr'o Lbr. Co.. ....Los Angele-s i;i;; R.bt. L., Tate'Lumber Co..... .....Huntington Park iu"""ia"n. Alvin C., Vernon Lbr. Co.. 'Los Angetes it.?i"t, Fled J., Fr;d J. Theriot. '.....Los t-ts.let ih;;;;,. Ernest'L., Dudley-Thomas Lbr. Co....... '.Santa Monica 'fice, Wiltiam A., Wm. J. Bettingen Lbr' Co'. ...Fagle Rock Toller, Frank R., Haywird Lbr.to.. .'.r...'..LosAngeles Vi"a..*ood, Willia; R., Fox-Woodsum Lbr. Co........-Glendale
W"lt.t, Frank B., H. V.'Cowan, Inc... 'l-os Angeles
Watton, Jo,s. H., Pac. Ready Cut Homes. .... -.Los Angeles
Walton, Chas. F., Jr., Pac. Ready Cut Homes........Los-Angeles whii;; 'ei"i" o.,'it'js. R. McCormick & Co.. ' Riverside
Whitacre, Jas. E., San Pedro Lbr. Co.. .Los Angeles
Whitacre. irtroble,'N. Whitacr'e & Son. ..Los Angeles
Whiteside, Henry H., Hammond Lbr. Co.' ....I-o. Angeles
Whitney, iack lvi.. L. W. Blinn Lbr. Co.. ...'..!o. Angele-s Witt".f,' ilert, Wilberg Green Co'. . Long. Beach
Wltti"tii. Chai. A., W6odhead l-br. Co.. Los Angeles
William's, Jos. Van, L. W. Blinn Lbr. Co'. .'...1-o. Angeles
Wilsor.r, Wm. M., Wm. S;nith & Co..:..'... '..J-ot Angeles
Wirick, Paul C.,'Lounsberry & Harris. ......'Los Angeles
Wise, Frank M., Patten & Davies Lbr. Co....:.......Los An-geles
Wolsioncraft, R;bt. G., Patten & Davies-Lbr. Co...'.....EI Monte
\A/ood, Earl Knox, Owens-Parks Lbr' Co. Los -Angeles
Zinn, halph D., Whittier Lbr. Co.. .'Whittier
Before the Western Retail Lumbermens Assn., Los Angeles
A year ago when at the close of the Convehtion held at Spokane you honored me with the highest gift at your command, I spoke. to you in brief of the duties and .responsibilities of that office as I understood them and made bLlone promise. It was that I would give of my best.
Today we meet in convention, and ivith my -year of service now almost entirely behind me in place of before, I greet you with the confidence of one who has kept his promise. I greet you, too, rvith the same sense of responsibility with which I received the trust you reposed rn me a year ago.
Ttre year has brought its problems, some of them perplexing, but in dealing with them we have always kept first in mind the duty and service we owed to oul splendid organization, and, in tuln what our organization owes to humanity. Our Secretary has worked untiringly for the good of our association, and close association with him during the year has strengthened my convictions that we are indeed fortunate in having his services. We have had the loyal support of the other officers of the association. Likewise many of the members have beeh solicited for counsel and suggestions and thanks to each one they all were ready and willing to give of their time and thought to help mark our course.
This moment is also one of great joy, since it again brings me face to face with so many of you whose personal friendship I hold in esteem, and permits me to greet this great gathering of earnest men and women, servants all in a great cause. The planning and building of homes.
The law of reaction is spoken of as being from one extreme to the other ahd if we take into comparison climatic conditions of February, 1923, at Spokane ind the present, then we can appreciate the two extremes.
We weie glad to receive the invitation to come to l.os Angeles and in behalf of the members of the association I desire to thank the members of the local organizations that have dohe so much which will make this meeting both a pleasure and a success.
Great as is this gathering, we remember that we are but representatives in part of a worthy craft invited from the
nine great western states. We who are privileged to be here in person have come, some of us great distances. We have been irnpelled by good will. We are actuated by service and we are bound by mutual interest hoping to give constructive thought and receive helpful suggestions.
Since we have come here, even though it be ohly yesterday or this morning, we have experienced the rvarm fellorvship which inspires us and seems to flourish at its best here in California. I believe that lve are to have a great convention. However, the success of this meeting is in the hands of you men rvho face me. It is your convention. It is your opportunity to build for the future of your business, this business being second to none in importance to home life, and the home being the foundation of our country. I trust that we will at all times through the several sessions keep in mind the responsibility which each of us have in assisting to make this convention go down in history as the greatest that the Western Retail Lumbermen's Association ever held.
Without further general remraks I r.r'ould like to direct your thoughts and invite your consideration to some things I deem of interest, and affecting the success of the retail lumber business.
During these sessions you no doubt u'ill have the privilege of listening to discttssious on the subject of standardization methods for retail accounting. This should, and no doubt will be interesting and instructive.
For the past twenty years v\,'e have discttssed in most every meeting things we should do that would help the business in general and ourselves in particular. A few of those methods have been put into practice by a minority of the members and those that have done that are the ones that have profited by being members and attending the sessions of the convintion. But with all our discussion there is yet much to be done to bring the standard of our business to a larger degree of perfectioh.
Speaking in general of' conditions over the 'sections served by the association, I find there was improvement in 1923 over 1922. I:lowever, the volume is not producing the profit it should, due largely to inefficient labor, competition from those who are ignorant of their co.sts and a further fact that many do not keep sufficient cost records which rvould give the necessary information.
Compared over a period of the last five years you should know your increased cost of handling lumber through your yard. If you have kept such records you have found an increase in depreciation and wastage possibly due to lack of interest' on the part of employes. You also have found an increased cost in carrying past due accounts.
These are some of the potent visible factors that are taking their daily and annual toll from the scanty profit of the retailer, and can only be corrected when the merchant will accept and use an efiective accountihg system that will give him his costs.
Another generation will find the old, crude, unintelligent methods a thing of the past. Requirements for the industrial executive will be almost as severe as those for the doctor or lawyer.
We do not have to turn back many pages in the record of the past to find the time rvhen balance sheets were figured but once a year; when there was no current knowledge of business progress and the eleven months' dream of profits were in the twelfth turned into a nightmare of disappointed hopes.
The old school executive is being relegated to the scrap heap, and his place taken by the trained administrator. Success still requires the old elements of courage, perseverance, and unremitting effort. In addition, however, it calls for a new degree of intelligence and foresight.
However to repay us for this courage and perseverance an efficient accounting system brings a new sense of power
in the knowledge that a man can set up his target, draw his bow, and watch his arrow hit the bull's eye clean.
It is our record of the past, our index for the present, and our guide to the future. It is an essential factor in our success.
Lumber Standardization
Silence sometimes has been said to be golden, but there is better authority for attributing the qualities ofi the precious metal to "the words fitly spoken," therefore let us deal frankly and fairly with the subjects for discussion and if possible reach conclusions that rvill repay us for the time we spend here.
Every manufacturer, wholesaler and retailer in the entire country appreciates the good work done by Secretary Hoover and the Central Committee on lumber stahdardization. It was not to be expected that everyone would get just what he wanted in such a meeting for we must remember there were many claims to be heard and interests served. It has been said that "progress is made only through successive compromises." Granting this to be true, and history relates many instahces in support of it, a reasonable compromise should be looked upon as one of the greatest sources for good of rvhich the world can boast. Recognizing the great good in national standardization. the lumber manufacturing, distributing and consuming interests, with the aid and co-operation of the United States Departm€nts of Commerce and Agriculture, have been endeavoring for several years to establish standards for the lumber industry. For the past year and a half intensive effort has been put forth to achieve this ideal.
Much has bien accomplished in that time. One thought has always been foremost in all of these discussigns, and that was the standard dressed sizes for yard stock. This important agreement having been reached and in a manner
(Continued on Page 54.)
We sell anything in softwoods that the California dealer desires.
White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.
Our connections are the best, atd ue gioe the best possible seroice.
(Continued from Page 53.)
that should in the main be satisfactory to all, the committee can now turn its attention to other details and in the course of time standardization u'ill be a matter of history.
From the standpoint of retail dealers I am sure we will not agree with everything advanced by this committee. Whether or not the standard board is 3-4, 25-32, or 26-32 inch thick will not so affect us as the use of odd and short lengths; and particularly if it becomes obligatory that we should take a certain percentage of these in each purchase. I can understand and appreciate the desire of the manufacturer in this matter and believe that the retailers at large will do all they can to help in this rvorthy cause, but to this particular phase of the subject much thought must be given and a plain line of demarcation clearly drawn.
Not alone on standard sizes l'i'ill all parties interested be benefited. Standard practices of Complaints and Degrades qhould be welcomed by both shipper and buyer. Under the first we have the follor;r'ing:
"Complaints: When a dispute involves grade only, and not tally, the buyer is required to accept the -up-to-grade portion. Only the off grade portion need to be held for official inspection. The portion up to grade may be sold by the dealer to his trade without prejudice to his just claims on account of off-grade material. The buyer shall unload and hold the disputed material, intact, not exceeding sixty days and complaint must be made within ten days from receipt of shipment."
"Degrades: If a shipment is not over 5 per cent offgrade the dealer is to accept the shipment, the amount of off-firade to be paid for as of its actual grade. If over 5 per cent off-grade or where the degrades are more than one grade below that invoiced, the degrades shall be the property of the seller."
These two important practices to become standard July lst next were included in the standardization movement upon motion of the Retail Group of the Consulting Committee.
The thought is becoming prevelant that the success of the standardization movement now rests u'ith the retailer. Assuming that such is true I have no fear for the final outcome.
From an economic standpoint the rvork will do much good. ffowever to the local dealer a matter of equal moment is the reduction of the manv patterns and grades of ceiling, casing, base, moulding, siding, in order to reduce the amount of merchandise investment.
This address is not intended to be a brief for any particular line of business. Merely to point out some things that may profitably be corrected.
Let us turn for a moment to retail merchandising. Not building material alone but all lines. Talk 'ivith any merchant today and get his comparison of cost with that of 1914. The tnost serious problem confronting us todav in our own business is the ever increasing cost of 'distribution. Everywhere vou hear the same complaint. The problem i:r one that we must solve if we are to continue the prosperity that has been ours. Ours is a basic industrv and essential to the welfare of the country. 'We orve a duty to the community that we serve. as well as the country at large and let us give time and thought that rvill help solve this problem.
Froin different parts of the country lve get reports of a $roup of retail dealers who o'ivn and operate a central warehouse. Others have formed a general trucking company and by this method have reduced the cost of deliveries. Again we learn of a central planing mill for the handling of all odd mill work giving a cheaper cost prodnction.
At our last meeting in Spokane we had it very forcefully brotrght to our attention and realization' that there
were too many retail lumber y.ards for the population that each served. If you have kept up with the reports you are likewise impressed with the number of yards that have been sold or'closed during the present year. Such is only the beginning of an economical adjustment that must come if we are to have a lower cost of distribution and that lower cost must come. Try to avoid it if you will but remember the day of recokoning is sure to come.
I have every faith that business will adjust itself to these conditions for we already have begun to make such improvement.
On the other hand what are rve to expect of labor? Here we see the same signs of improvement. It is not an uncommon sight to see both union and non union men working together on the same job and there could be nothing of more importance to. the solution of the so-called labor problem. Inefficient labor is a big pioblem today and a study should be made of a further application of piece work in all lines.
Organization is just as necessary to labor as for any line of business and we can point rvith pride to much good done. True there has been some misguided effort, but like the rest of us, they are now profiting by their mistakes and are well on the road to recovery. The fact that civilization has not produced complete happiness, complete satisfaction, or compie'te justice for all'.men and women is due not to civilization, but to human nature. These defects of human natnre, rvhich it is supposed to be the task qf education and religion to reduce or even remove, would mani-' fest themselves with redoubled force if collective control of the instruments of production and exchange were substitrrted for the present system of individual liberty and free competition regulated by law.
Inefficient, wasteful labor must be corrected just as much aS inefficient wasteful business. Both are component parts to the whole, and success for each depends upon the following:
Improve the processes and reduce'the cost of production.
Rid distribution of its indefensible wastes.
Briirg the price of the necessities of life lower and lower. Eliminate periods of depression and recurrent unemployment. Create better working conditions.
Encourage labor to produce more, not less.
Pay higher real rvages.
These are things that facts prove rvill not be optional but obligatory upon both business and labor in the future. And these are the things that u'ill give us decent social and financial progress.
The present moments and the months directly ahead of us constitute a period calling for clear heads and steady hands in the retail business. The situation demands clear thinking and careful speech on the part of all.
During the last ferv years, various agencies have been competing so successfully for the trade served by the retailer outside of the larger cities that the resultant problems have become a matter of grave concern to all those lvho are thoroughly informed on the subject.
If for the next dozen years, local tracle continues to be diverted from its natural channels to the same extent as it has during the last ten, very serious consequences, of a national character. will ensue. Hundreds o ftowns rvill die; thousands of retailers will be bankrupt and hundreds of thousands of the rural population rvill be driven to the industrial centers to search for employment. Observation and study of the conditions in many sections of the country gives definite knowledge of the alarming conditions that have developed and of the absolute need of an efiective remedy. Likervise of what that remedy is and of how to apply it.
The problem is not local nor sectional, but national, in
its scope. The remedy must take on like proportions' There must be a closer co-operative rvorking organization from the dealer in the smallest town thru a group of organizations that eventually take on a national scope. This for the following reasons:
To counteract the mis-information and mis-representation constahtly being circulated with a view to discrediting the retailer.
To teach the fundamental facts that the country town and the smaller city occupy the strategic position in our business and social life.
To assist in the rvork of the commttnity, develop merit in order to conserve local trade and population.
To educate the public to the meritable consequences of destroying the country torvn and the smaller city and depopulating the rural districts.
To emphasize the interdependence and the mutuality of interest of town and countrv people.
To promote the spirit of human brotherhood and to develop the sense of collective responsibilitv.
To counteract the insidious and revolutionary propaganda which aims at the creation of class co'nsciousness and the denial of the right to private ownership of property.
Various agencies have been established and many plans have been devised to deal'r,r'ith these problems. I am positive that the imperative need arising from such conditions that have developed is an organization sttch as the Western Retail Lumbermen's Association, workiirg hand in hand rvith others of the same kind and purpose whether they be state, sectional or national.
The church and school are a necessity to the commttnity. Trade associations are necessarv to the life of the retailer, and our association compares most favorably lvith any of its kind.
Please note with care the reports that will be given by the Secretary and Mr. Brown of the Traffic Department. Also note that the benefits derived from this last department alone bring back to the member the most of the money paid out as cltles, and this rvithout cost.
After a year of close association in this work I am con-
vinced that there should be an increase of revenue in order to carry on the lvork more effectively. There is but one logical source and that is from the membership ancl r,vhether it be by a flat raise <-rf dues or a pro rated method is something worth our consideration.
The branch office in this city to-date is an experiment and must be treated as such for the present. Whether or not it will bring the desired results time alone will tell.
With increased income a man could stay in the field rvhich rvould result in much good.
A nTeeting of the board of directors should be held dur. ing the year, tho on account of finances neither of these have been possible.
Let me again remind you that the success of this meeting is in your hands, I urge that you llse every moment of the time in earnest, sincere application to things that are essential to the rvelfare of our business.
I want to thank you for the opportunity that you have given me to serve for I feel in this case it is the servant n'ho has benefited most.
Who looks upon the spreading tree And fails the glory there to see, May find no azure in the skies, No crimson bars in sunset dyes, No brighter star among the throng
As in review they pass along, Or gather in the open field
Where all their glories are revealed.
To nre the tree is beautiful; Its form majestic and sublime. Though other things have passed away The tree endures in every clime. Give praise to God who made the trees, With friendly, foliage laden arms; A haven in the summer hpurs, A shield against the storm's alarms.
-EI. H. FISK, Placerville, California.
H:j'?.t"f[?,:, t'j:ff: r:'.cfi;;.; i a;. ::::ir$:ff: rhe ablitv or Arizona cvpress (cupresstts grabra) to
D. Edw. Bowen, Bruce Lbr. co..... ...Los Angeles thrive in localities where sttch species as western yellor'r'
Roy E. Burnett, W. R. Spalding Lbr. co.. Lindsay pine fail for lack of moisture is sho\vn l>y recent observiiLloyd E. Cole, Hammond Lbr. Co..... .Los Angeles tions at the Fort Bayard Arboretum, New Mexico, states
A. H. Cuenod, Hammond Lbr. Co.. .....Los Angeles the F'orest Service, United States Department of AgriculIrland Davis, Hammond Lbr. Co.. ....I-os r\ngeles ture. Sites on the Cameron Creek rvatershed above Fort Walter R. Fiier, W. R. Fifer Co..... ..Los Angeles
c. w. Gamble, Boise-payette Lbr. co..... ......Boisc, Ida. Bayard which show themselves unable to support over 2@
R. S. Gray mature trees to the acre are coming up slowly to western Jas.L.Green,Wilberg-GreenCo..... ......;...LongBeach vellor,v pine. Recent droughts have dealt severely with
H. B. Hard, Hammond Lbr. Co.. Los Angeles these,vonng stands, according to observations of the Fort W. C. Jackson, Owens-Parks Lbr. Co..... .....Los Angeles Valley Forest Experiment Station; b'rt an outstanding feaH,erman K. Moore, Bettingen Lbr. Co.. .....Arcadia , ', ,, _i .'.:.
John s. Murphy, Fred J. Theriot. ......Los Angeles tttre of the plantations is the remarkable showing of the
Robt. R. pattison, Calif. & Ore. Lbr. Co..... .San Francisco Arizona cypress. Trees on a few plots established beCarl O. Ruder, Owens-Parks Lbr. Co.. .Los Angeles trveen 1911 and 1914 have grown to 12 and 18 feet in Geo. O. Spurrier, Wm. Smith Co..... ..Los Angeles heighth, fully tu'ice the grorvth of the yellorv pine herr: of C. L. Stanton, A. B. Rice Floor Co..... ......Los Angeles the same age. The trees show no sign of suffering from John J. Sullivan, Lounsberry & Harris, .Los Angeles r -_-_r^r ^,1, ,r^r_ ^^*^^:& ^_^_--_^ ^:.^
D. E. Thompson, D. E. Thompson Lbr. co.. ..Los Angele" drought, and their compact cro\vns, extehding clear to the Hanold B. wiscombe, Ea'rl Hofiman co.. .....Los Angeles ground, make them an excellent species for watershed pro-
V. L. McFadden, Wm. Smith Co.. .....Los Angelestection.
To even the casual observer it is evident that the entire country has gone credit mad. Even in my own town with a population of 15,OOO there are no less than fifteen business houses that sell on the installment plan, and this does not include the retail building material dealers who, by the way, are not entirely free from this menace. Peopi6 are being urged and assisted to buy on the "Have and Save Plah," rather than on the "Save and Have Plan." There are casei where either plan is good but let us get a close up of the situation. One can buy shelter and clothing on the installment plan and likewise practically every variety of equipment for comfort, convenience and pleasure. And as to the quantity of the commodities involved we get some uhderstanding when told that 85/o of the furniture made in this country as well as three fourths of the motor cars are sold on the installment plan. If three fourths there may have been merit in the argument a few years ago of the motor car manufacturers who on being told that sales had reached the peak and must decline, replied, "Oh, no ! those who can afford motor cars are only beginning to buy." No one would argue that the manufacture and sale of motor cars, as well as the manufacturer and sale of furniture, was not a legitimate business. Even more so both are a necessity. But let us go further into this plan of "structural adaptation to envirohmental change." The environmental change is the increase in the desire of people to have what they cannot pay for. The structural adaption involved is in our credit machinery. In other words, a financial instution has been developed to enable the dealer to sell almost any commodity in merchandise for a dollar down and a dollar per week.
The process in brief is to make the sale on weekly payments secured by a lien on the commodity sold, sell the paper to a finance corporation who in turn does business partly on their own and partly on borrowed capital. And so the process goes merrily on pyramiding from one transaction to the next, each hoping the music will not stop while he has the lemon in his possessioh.
The chance for large profits has attracted capital and these modern credit companies are increasing by the score. The largest is eleven years old. Its purchases of installment and other receivables and those of two associated companies total a hundred and seventy five million dollars annually. And how does this affect our own business ? The question is not whether there is too much credit for the good of the credit companies that desire profit, but whether there is too much credit for the good of the installment buyer who desires what he cannot pay for.
The concern here is not about the "structural adaptation," the credit company, unless there be a loss of money. The concern is rather about the "environmehtal change" about the increase in the desire to have what cannot be paid for, and particularly the conc€rn is not so much, lest in paying more than fair cash prices thbre be a loss of money for the installment buyer, but lest there be a loss of character.
It may seem that "loss of character," is a rather large phrase fo rso slight a thing as the effect of buying a phonograph or a suit of clothes or some furniture on the installment plan. Perhaps it is, Let us then say weakening of the moral fiber, the weakening that comes when there is insufficient practice in self denial.
Not alohe to the buying of the above is our credit system over taxed. 'Iake the average man and woman who start out to build a home. Their first thought is to get most anything possible to call their orvn. They are going to be ' so economical and not go too much in debt. Then they go down to see the lumber merchant, if there happens to be one in tovyn and lav their case before him for a nice little five room bungalow like you thought one time you wanted, and possibly started to get it just as they did. But wl,at happens? After spending some time looking at plans the merchant remarks, non' this plan 'ivill probably serve your purpose at the present but how about the future and the children. Thats so, had not thought of that, maybe we should add an extra room and a sleeping porch. Fine, had you thought that you should put in hardwood floors? No, how much extra? Did you say a pipeless furnace for heat? That will do the work but as for dirt, rvell I would advise hot water. That extra of $1,000.00 is added and they have hot water for the rest of their lives making payments. Finish, yet he would advise oak, gum or at least hardwood and so the whole of the extra line is run, until in utter dread and bewilderment they say we rvill take it, glad to see the thing stop. Now up- to this time hot a word as to payment.
The building is started and after sixty days, if the dealer has the courage he asks if it will be convenient for the owner to make a payment only to learn that the loan has not come. After a while the loan does come and the owner finds he lacks several hundred dollars of having enough to pay his material bill, labor of course nrust be paid. Results, he finds himself in possession of a home that cost at least $7,500.00 whereas he expect-ed to invest $4,500.00 which in all probability he should have done. The dealer is forced to take his share of the load in installments or take the place, either of which he cannot afford to do. Do not
think this is fiction. Far from it and there are dealers in this audience who could give you even more absurd cases if modesty would permit.
And if there be merit in the query, if u'e are indeed having too much credit for our good-what can be done about it. Such things are discussed each year in our meetings, some make resolves and go home and live up to them for a time and then fall from the wagon. Nothing much can be done about any of the evils that afflict the world, except as each of us does it for himself.
Do not understand me to say that I rvould abolish all kinds of credit and installment payment. Neither do I desire to speak unkindly of the sale of automobile and furniture on payment plans in some cases any more than I woulcl speak in disapproval of the sale of luxuries in homes where the owner can afford them. It has been sttggested that to meet competition in other lines more homes should be sold on the easy payment plan. Of the two I think most anyone rvould agree that in most cases it is better to buy a home than an automobile on the payment plan, but there is a limit for both cases and let us not forget that, "two wrongs do not make a right."
' To stop and reflect for even a moment is to realize that the country to day is just as badly abused with too much credit as there was a limit of the same only a few years ago at the close of the war. The echo of "finance and help the farmer," has hardly died away until we find ourselves at the other extreme of the reaction with not only too much credit but a hazardous era of rvasteful spending.
In my humble opinion there could be nothing better happen to every line of busihess than a sane limiting of credit from bank to manufacturer, wholesaler, retailer and consumer until each and every one is taught the valuable lesson of thrift to the degree of "Save and Flave," rather than "Have and Save."
Can now be supplied in all colors and shades to meet the architect's specifications. All machine dipped and in every way up to the standard of "Long lyfe" shingles.
Lumber dealers arefinding in Long lyfe shingles a profit producer that pays handsome returns and affords a quick turnover.
This dpace is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2,50 per column inch.
Iv\/ANTED
A first-class salesman to call on contracting trade and local lumber yards. Give full particulars rvith application. Prefer man acquainted with Southern California trade. Box 60. care California Lumber Merchant.
Salesman for retail yard in Sacramento Valley, u'ho understands lumber and has a fair knowledge of building construction. State age, reference, experience and salary expected. Address Box 55, care California Lumber Merchant.
DO YOU WANT TO SELL?
Hrvc Buycn Writilg. DO YOU WANT TO BUY?
Havc good paying yrrd, good locrtion in Lor Angclcr.
SEE L M. MEYER
llil0 Chapnan Building' Lor Angcler For Appointmcnt Call
824-9t2
TIMBER LAND FOR SALE
For sale, 1,000 acres land; 16 to 20 million sugar pine, yellow pine, fir and cedar. Full particulars on request. Good location, main road in El Dorado City, California. Address: F. H. Douglas, Elk Grove, Cal.
\vANTED
First class manager for large Los Angeles retail yard. Must be reliable, experienced, progressive and thoroughly familiar with conditions in Los Angeles territory. Applications treated strictlyconfidential. Address Box 122, care California Lumber Merchant.
MANAGER OPEN FOR POSITION
Lumberman norv in charge of large business has good reasons for wishing change. Willing to locate any place where an ofportunity for advancement or investment later. Full particulars on request. Address Box 77, care California Lumber Merchant.
An A-1 Lumber Business. C)wner wants to retire. Address Box 40. care California Lurnber Merchant.
knowledge or markets and large personal acquaintance with buyers from New York to Chicago is open to position on West Coast. .Fifteen years experience manufacturing and selling lumber. Address Box 50 care California Lumber Merchant.
Lumb erman
As lumber yard manager. Seven years as manager, three in hardware. Married, age 4O. Prefer Southern California or Oregon, in tor,r'n of 500 to 2,000 popula- tion. Address Box 60, care California Lumber Merchant.
The following twenty-eight visiting Hoo-Hoo metnbers, all of whorn were in Los Angeles during the Western Retailers lnstitute, were given a royal welcome at the special Thursday Iuncheon, on l.-ebruary 21st, held at the Alexandria Hotel.
David Woodhead was the chairman of this date. There was some very excellent music provided by Mr. Deverieux of the Southem California Music Company, and Mr. Roger r\ndrews, vice-president of one of the large Los Angeles banking institntions, gave a very interesting talk on Los Angeles and the growth of the southwest.
A. V. Gray, Gray Lbr. & Shg. Co..... ....740 Henry Bldg., Seattle
A. Bevan, Shingle Brarrch, W. C. Lbrmen's Assn....... Ho,"..' i,i.ci"l.,,,i"i.iii.l; i;;;;;;; : : f63; *iilj BBi*g.; 3:::tl:
j. C. Snead, Junius Snead Co..... ....San Francisco
R. E. Burneti, W. n. Spalding Lbr. Co.. ...'.Visalia
G. O. Watland, Watland Lbi. Co.. ....Grinnell, Ia.
A. Schumacher, Home Lumber Co..... ....'Spokane, Wash.
F. M. Harris, Van Arsdale Harris Lbr. Co.. '.San Francisco
Theodore Lerch, Albion Lbr. Co.......Hobart Bldg., San Francisco
W. E. Miller, Columbia Valley Lbr. Co............Kirkland, Wash.
W. E. Crosby, West Coast Lumberman.. '...Seattle
J. P. Austin, American Lumberman. 1005 White Bldg., Seattle
C. H. Grifien, Jr., Homer T. Hayward Lbr. Co. ..Santa Cruz
B. J. Williams, The Paraffine Companies......'....'San Francisco
A. B. Wastell, Cal. Retail Lbrmen's Assn.'
c Fi.' c.iif; il;: r;:...'.' :.
Frank T. Gardner, Smoot Lbr. Co..... ..Pr'ovo, Vtah
E. W. Simmons, Smoot Lbr. Co.. ..-...Pro,o, Utah
Geo. Wier, Coos Bay Lbr. Co.. San Francisco
W. F. Bai;d, Maderi Sugar Pine Co..... ....Madera
Frank C. Kendall, Potlatah Lbr. Co.. ....-..S.pokane, Wash.
Carl C. Smith, C. H. Smith Lbr. Co..3229 Anaheim, E. L'ong Beach
R. E. Caldwell, Little River Redwood Co.. .'.San Francisco
Boorman Lbr.'Co.. ......10035 E. 14th St., Oakland
Geo. A. Good, Good Lumber Co.. . ' .Tracy, Cal.
Frank F. Minard, C. S. Pierce Lbr. Co.. ..'..Fresno
S. T. Scofield, Uirion Lbr. Co.. '..Bakersfield
P. T. Burns. Moron Lbr. Co.. ....Bakersfield
A certified copy of the articles of incorporation of Nelson & Shirkey, of Burlingame, has been filed.
'fhe capital stock of the company consists of 300 shares of the par value of $10o each, and the incorporators are Rov C. Shirker'. Earl P. Shirkev and Len'is A. Nelson.
WOOD YOU BE MY VALENTINE?
Somewhere in all of us, they say, is a sense of humor but it must be developed, just aS alt natural talents. The Cats of the San Francisco Club seem to have a well-developed sense of humor, one of the latest evidences being the following valentine, presented at the club's Valentine Party the evening of Feb. 14th:
A LUMBERMAN'S VALENTINE ! 'Tis but a CHESTNUT sentiment
Beside the OAK so fine, If I were only SPRUCE enough, I'm sure you'd for me PINE, Your CHERRY lips enthrall me; REDWOOD my love express, FIR, when at the BEECH I first met you, my PEACH, My soul was all tenderness, Don't you CEDAR, I'll surely STICK like GUM; You are so very POPLAR, I'm nearly crazy, PLUM ? CIfPRESS you to my heart, I hope you'll me aDOOR; I WALNUT write to you too muchYou might be SYCAMORE!
"Here's for another year. Your paper is in a class by itself, none better." Yonrs truly. Fallbrook Lttmber Company.
F. S. Lake has sold the Bellflower and the Clynes Lumber Company at Hynes to the Flammond Lurnber Co. of Los Angiles. The nerv owners, with 1\{r. W. R. Kelly, who has been the congenial assistant to Nlr. Lake, as manager will assume control of the yards Monday, February 4'
Secretary-Nlanager H. C. Berckes, of the S-outhern Pine Association, has a.nnounced that the Annual Meeting of the Association rvill be held at Nerv Orleans,in the Roosevelt Hotel, on March 11th and 12th.
WNLI,IAil{,ffi FNR. FINNSIT
A milt with Years of exPerience devoted exclusivelY to the making of high grade
Finish, Casing, Base and Mouldings
Standard and California Patterns and Sizes
Calilorttia Ofice
Walter IR" IFifen
5o8 Metro Theatre Bldg.
Los Angeles
Phone 82a346
[milNfisH co..trNc Seattle. W'asbingtoD
RJLL ST(rcKS GREEN LUMBER COMMON AND T.JPPERS AT MILIS.
AIR DRY UPPERI' AT SAN PEDRO
Mair Offico Loe Angcler Oficc Hobart Bldg. ,l2l Paci6c Elcctric Bldg. SAN FRANCTSCO Phonc Met. 7{ll0 (Locrl ll0)
M emberc Calif ornia Redwoo,d Ascociation
I car-Va" FAS PLAIN WHITE OAK
3 cars-3/e" F^A,S PL^A'IN WHITE OAK
3 cars4[" FAS PLAIN RED OAK A ffi H. G. BOHLSSE]I YZ tanrfacturing Go.
L--$
Waatan offil itANUFAcrunER!3 oF unro!
*#HARDwooD LUMBER ^#H'
E. K. lVood Lumber Co.
N. W. Bank Btdg.
Portland, One.
FINISH SHINGLES LATH
EVERYTHING FOR CALIFORNIA
RAIL TRADE
GEORGE C. CORNITIUS
Wholerde Hardwood Lunbcc
SOUTHERN HARDWOODS .CHICKASAW BRAND" OAK FLOORING DOUGLAS FIR PANELS
Scn4 Mc Your Inquiricr
Amcricen Nrtionrl Brnlc Bldg, Sen Frrncirco Tclcphonc GrrGcld 129
Oldcrt Erclurivc Herdrood Wholcnlcrr on thc Prcific Cout
are not only as good as other brands but better. The avowed policy of The Paraffine Companies, Inc.-a policy maintained steadily for more than forty years-is to keep its products on the highest plane of quality. The concern, rvhich operates 17 plants on the Pacific Coast, has won an enviable reputation as a quality manufacturer, so the Test Fence 'was evolved to keep this quality paramount."
In a beautifully worded resolution, passed before the meeting at the Friday afternoon session, the Western Retail Lumbermens' Association expressed their sincere appreciation of the hospitality their delegates received at the hands of the Los Angeles lumbermen, and. especially thanked the Los Angeles Entertainment Committee for the splendid program of entertainment that they had arranged, and which was carried out so successfully.
How The Palaffine Companies, Inc., a great Western concern, make a careful check of the quality of its paints by the means of a Test Fence maintained at the company's Emeryville, California, plant, is described by Austin E.
Meill:
The Fence is situated on the shore of San Francisco Bay and is exposed day and night to the salt arising from the Bay's waters. Paints, varnishes and enamels of the most prominent American manufacturers are placed on panels on the fence, and a careful check made on their resistence to the rays of the run, the chill of the night air, the fumes from an oil refinery situated near the Fence, and every other factor of the elements.
It's purpose, primarily, is to determine how Pabco Paints and Varnishes compare with others when subjected to identical rveather conditions. It is worthy of , note, incidentally, that in most'instances Pabco Paints have withstood the lashings of the elements to better advantage than other brands exposed in the same way.
A Paraffine official in discussing the Test Fence recently, said:
"The reason we operate the Test Fence is to find out if our paints can be improved. Today competition is so keen that we must be certain our brand of paints and varnishes
The Committee in charge of the entertainment for the Western Retailers, was composed of :
Phil B. Hart, chairman, "The California Lumber Merchant"; B. W. Bookstaver, McCullough Fagan Lumber Co.; J. M. Chase, Owens Parks Lumber Co.; F. A. Dernier. Lumbermens' Service Ass'n. i D. A, Goodrich, Union {-umber Co.; A. L. Hoover, A. L. Hoover Co, ; J. C. Owens, Owens Parks Lumber Co.; Perry Whiting, Whiting Mead Co.
607 Flatiron Building
Fnrnciroo Tctcphonc Dou3lu 0100
' Dircct Rqrrcrcntrtivc of Orcaoa end Werhin3toa Millr JU]IIUS
REDWOODDOUGLAS FIR
PINE-WHITE PINE SPRUCE
wE soLIctT Yot R INQT.flRIES
32r-3i22 SHELDON BLDG., SAN FR.ANCMCO
DoESb 7E15
l\fbolcrdc Luinbcr Productr
gllE-900 Fifc Buildins
Saa
LOS ANGELES
(Compiled from Harbor Commission Reports)
1,397,513,701 ft. Lumber.
297,08,D7 Lath.
16I,D6,lW Shingles.
I,233,14O Shakes.
3,270,735Iin. ft Poles & Piles.
I,113,744 Ties.
?75,3U) Bdl. Box Shooks. 180,202 Cross Arms.
a total equivalent to ...
LONG BEACH (Courtesy Dept. Public Service)
REDONDO SANTA BARBARA (Courtesy Stearns Wharf Co.)
HLiENEME (Courtesy Hueneme Wharf & Warehouse Co.
VENTURA (Courtesy PeoplesLumber Co.)
SAN DIEGO (Courtesy Capt. Joe Brennan, Harbor Master)
Los Angeles Receipts for 1918..... '
I-os Angeles Receipts for 1919'.....
Los Angeles Receipts for 1920.
l,os Angeles Receipts for l92l
Los Angeles Receipts f.or 1922.
Los Angeles Receipts lor 1923
1,542,483,465 6,970,22r 121,103,888 16,202,763 3,997,922 7,600,000 138,311,432 ft. ft. ft. ft. ft. ft. ft.
1,836,599,591 480,r34,92r 559,154,754 734,309,O4r 614.098.918 r,L69,475,383 L,542,483,463 52t.278.n7 ft. ft. ft. ft. ft. ft. ft. ft.
So. Calif. Receipts
So. Calif. Receipts
So. Calif. Receipts
So. Calif. Receipts
for for for for for
1919..
192t. t922.. 1923.
892,174,010 ft.
790.50r.847 ft, r.398,947,O79 f.t. 1,836,599,591 ft.
SAN PEDRO LUMBER COMPANY MAKING ADDITIONS
The ner.v u'ork includes several new racks, a new boiler house, barns, etc.
"MOORE DRY KILN COMPANY GRANTED AN. OTHER PATENT FOR IMPROVEMENT.ON DRY KILN''
NEW PHONE
NEW MANAGER FOR THE KEWIN LUMBER COMPANY
REDWOOD and FIR
CAtlF0Rt{lA and 0REG01{ TUMBER C0MPAt{Y
, We can ship in STRAIGHT or MIXED CARS immodiatety. - P_OUGLAS FIR-REDWOOD{EDARWHITE and SUGAR PINE-SFRUCE.
tm. SillTH C0ltlP[]lV
LOS ANGETES 3rd ANd CI{A}INEL SIA-SAI{ FRAIYqSCO
We are operating at Voth, Texas, a double band sawmill (one of the largest of all hardwood mills.)
-
We are just completing at Voth, Texosr a second hardwood mill, equipped with a single band.
We will immediately build at Voth,Texas, a 3rd hardwood mill. All combined it will be l0O% largerthan any other hardwood plant on earth.
You can Rely or; Products.
You Can Rely On Kirby Service.
You Can Rely On Kirby Dependability.
"Breathes there a man with soul so dead" that he has never been stirred to the heart at the reading of Lord Macaulay's great poem about the Roman hero Horatius?
Probably none who read English-
There is no finer inspiration to home love, and patriotism, and supreme heroism, than that mighty story in verse.
Lars Porsena, heading his horse of "thrice thirty thousand" warriors, all agleam with their burnished armor and accoutrements, threatened Rome. Between the city and the invading host swept the "Tiber, Father Tiber, to whom the Romans pray," and the saving of the city depended upon the destruction of the bridge across the river before the invading hosts could gain control of it.
So Horatius, with two gallant comrades, volunteered to hold the bridge until the Romans cut it off at the Rome end.
And how they did it is one of the greatest tales of song or story that the world has yet produced. A wonderful hero, was Horatius, and those were wonderful days.
If the same thing were to happen today, how much more simple the defense would be. Instead of Horatius having to oppose his sword to the foe until the bridge could be cut away, they would just turn a lever, raise the draw in the middle of the bridge, and the invaders would have to try some other means.
Or if there were no draw in the bridge, a nest of machine guns at one end would make it impassible to any possible attack.
Not so much different from the lumber business. There used to be times when the lumber dealer served his trade like Horatius did his beloved Rome. But those were oldtimey days. Today he improves that service just as we would improve our bridge defense over that of Horitius.
And that means no discredit to the dealer of THOSE days, any more than it does to Horatius. They were both good men in their time, and their methods were the best that THEN existed.
Today the aeroplane scouts of a threatened city would have reported the advance of the enemy, and there would be no work for brAve Horatius to do.
And today the lumber merchant canvasses his territory, discovers his prospects, arranges his stocks and his service, and does the "attacking" himself ; showing his wares, displaying his service, and selling his adversary even before the business reaches the "Tiber;" the competitive stage.
Of course, we still have many a brave Horatius in the lumber business; men who still-from a merchandising and service standpoint-fight in their heavy and cumbersome armor, swinging broadswords, etc., just as they did in the old Roman days; men who still wait for business to develop itself and corne to them, and who then gives them splendid "service" in the shape of "good grades, fair prices, and squaro dealing."
The modern merchant gives those things, of course, but does not consider them part of his "servicd." They are simply a few of the physical fundamentals of his business that every man has, and the possession of which is no particular credit.
The Lars Porsena's of today have got to be met with something more potent than arrnor and broadswords.
Manufacturcrr of C,alifornia ltthitc and Sugnr Plnc Lumbcr Millr at Suranville and Hilt' CaL I5O,(X)O,(X!O Fcct Annud CrPacitY
B. W. ADAMS, Mgr. Salca DePt. Firet National Bank Bldg. . San Francirco
AGENTS'
A.bcldGcn LrrDbc!
For interior trim arrd cabinet work it cannot be surpaesed-Inrure3 beauty, permanence, and durability-Costs very little more than coft woods-We own and operate our mills in the Philippine Islands offering the dealer a dependable supply.
BAGAC is an ideal imported hardwood and is especially adapted for automobile bodies, boat building, construction work, etc.
DALLAS, TEXAS
Floored with HARDWOOD FLOORING
You can buy straight or mixed carg of MAPLE' BEECH, BIRCH and OAK Flooring from the manufacturera. NICHOIS
The auto -"r1-youf chief real competitor, Mr. Lumber psalsp-64[6s it his particular buriness to see t{rat every cer he sellr ir properly equipped with up-to-date accecsories. He considers that juet about as important as selling the car itself.
We make accetlories-real everydey rlGGetsities-for the home. Look them over. Stock them. Sell them. Every home has them nowadays. Are YOU getting YOUR share of thir businers? Aek us all about them.
