-Buying to meet present market conditior,rs makesthe dealer cut a lot of corners.
Specialties are moving, even where staples are dull, but how can you carry a full line of the items that can be pushed without making that inventory too large?
"Hand to mout'h buying" and ttquick turnover" are all right in theory. The working power of capital is doubled up and so is iihe profit. But how can the Lumber Dealer work it?
Buying small lots of this and that generally means running upthe unit price, the handling and shipping cost,andresults in over buying.
"The smartest part of selling is buying."
Buy small lots of specialties at carload price. Freight at lumber rate. Red River products all made and loaded at one point. Westwood is EAST of the Sierras and freight deliveries are quick and dependable.
Look over this list of specialties and make up a MIXED CAR. Figure close and buy oftener.
DOORS, "Paul Bunyan lOU/o" standards, specials and Knotty Pine. LOG CABIN SIDING, wide range of widths, unfinished or sandblasted. PLYWOOD, California Pine, clears or knotty pine, and Hardwood. SASH AND FRAMES, order K.D., for a fexible stock. MOULDINGS A,-\ID TRIM, Pine and Philippine, "bataan." LUMBER ITEMS f.ir yard and shed stocks.
RED RIVER PANEL
CALIFORNIA PTNE and HARDWOOD
To Meet the Fast Growing Popular Demand
SHIPPERS NOTE: Wcst of Chicago all pinc itcnrs'hic-inclutle<l at the lur.nbcr rate. East of Chicago lumlter ratc applies to Mouldings, I)inc Plywoocl and Sash and Franrcs u'hcn I(. D. Harclwoocl panels, ['hilippi'e 'bataa'" takcs sar'e ratc as pi'c. Othcr faces, oak, birch, *':rl'rrt, nahoga'r'a'c[ figurc<l gllr'arc irrclurlecl o, I.c.l. lrilling as pc' ll ulle t in.
PAUL BUNYAN says:
J. E UARTIN [uerCry Edtr
M. ADAMSC&qilrdo-Murrr
A. C. MERRYMAN
Adrcrddng Maager
W. T. BL/\CK Su Fnndro Cowre Ncthcm Ca!tr rnd Ped6c Nor{Lwaet
Irccpcatcd u&r tha l,aws ot Cellfmia
J. C. Dioonc, Prcr. aad Tnaa; J. E. Mtrtin' Vle-Pre*; rd C. Merry*, Jr, Sct Puburhcd ttrc lct md f5rh ot cach nmth at 3r&D-20 Catnl Buildhg, lOt Wcrt Sir(th Stret, Lc Angela+ Cal., Telephm, VAndiko l5.5 EDtGrcd u Semd-clas nrttcr Septebba A, $2" at the Pctoffie at Lor Angct !, Cdfonh, undar Act d Mlrch I rfrg.
Douglas Fit-Production at the mills continues at low levels. 342 mills reporting to the 'West Coast Lumbetments Association for the week ended March 28 operated at 42.07 per cent of capacity, as compared to 40.98 per cent of capacity for the preceding week and 72.74 per cent of capacity during the same week last year.
Current new birsin6ss repdrted by 222 identical mills to the Association for the week ended March 28 was 16.16 per cent over production and shipments wete 14.59 per cent over the output. New rail trade business received during the week was about 516o01000 feet more than the volume reported for the previous weekl decrease of about 610001000 feet in the domestic cargo trade and 310001000 feet in the local trade were reported; while export gained about 1r30Or0O0 ft.; making the total new business approximately 210001000 feet less than the week before and 161000'000 feet more than during the second week previous. Dudng the past 17 weeks orders have averaged 11.1e per cent over production at these mills due to the low level of cut. ting and fairly regular although low volume buying. Inventor. ies are being reduced weekly and are now lower than at this time last year.
Production at these 222 mills totaled 10915141556 feetl orders werc t27,216,211 f.eti and shipments 125,495,561 feet. Ordets decreased about 210001000 feet under the previous week, shipments gained approximately 1810001000 feet, while production increased about 2,(X)0rO00 feet over the preceding week.
Details of orders and shipments as reported by these 222 mills for the week ended March 28, follows: Orders-Rail 44,7161910 feet; Domestic Cargo 471683,917 feet; expott 2612291702 feet; Local 8,565,542 f.eet. Shipments-Rail 47,842,677 fieet; Domestic Cargo 461184179] feet; Export 2619021549 feet; Local E,565,542 feet.
fndustrial and building activities in California are showing a slight increase, and it is reported that the retail dealers are
Jack Fahs, of Buffalo, N. Y., is sojourning in Southern California for a month enjoying the California sunshine. He is visiting his brother, Bill Fahs, of Los Angeles, who represents the California Panel & Veneer Co., in the Southern California territorY.
The mill of the Bridgeford Planing Mill at Sebastapol was destroyed by fire April 5.
Srn Frrncirco (Oficr
tlt Sutr Mariu Bldr.
ll2 Mukct Sbct
Tclcphoc E $ro|r
buying a little more freely. fn general, the feeling is much better with the trade. Fir prices remain about the same. [Jnsold stocks on the docks at San Pedro totaled 4,992,OOO feet on April 8, the lowest point reached in many years; Fir cargo arrivals at this port are low and for the week ended April 4 totaled 611541000 Leet. Building petmits in moct sections of the Sate for March showed an increase over the mo,nth of Februaty. The number of building petmits during March in the Los Angeles district, indicated the trend towards residental construction, and at least ternporaily, away from large buildings. 51 vessels in the California lumber'service are laid up. lJ {< {< **
California White and Sugar Pine sales continue to exceed production and prices are firm. The Redwood market has shown no material changes during the past few weeks and prices are reported firm.
Orders were again above the cut by approximately 7 per ceng it is indicated in reports from 785 leading hardwood and soft wood mills to the National Lumber Manufacturers Association for the week ended March 28. Shipments from these mills were 8 per cent above the cut which a,mounted to 2O9rO01rOfi) feet.
The current relationship of shipments and orders to production for the first 12 weeks of 1931, as reported by the regional associations to the National Lumber Manufacturers Association, follows:
Vest Coast Lumberrnents Association-Production 1r198r1OO M feet: Shipments 112621848 M feet: Orders lr75gr045 M feet.
Vestern Pine Manufacturers Association-Production 234675 M feet; Shipments 328,445 M feet; Orders 707,791 M feet.
Southern Pine AssocialisnProduction 4541415 M feet; Shipments 490,308 M feet; Orders 507,633 M feet.
Totat HardwoodsProduction 27lr088 M feet; Shipments 282,310 M feet; Orders 301,564 M feet.
E. de Reynier, of the Reynier Lumber Co., San Francisco, recently spent a few days in San Francisco. His many friends will be glad to hear that he is making verv satisfactory progress towards recovery at Colfax Hospital.
Fire caused damage estimated at $7500 to a shed at the yard of the Christenson Lumber Co., San Francisco, Apfil 7.
The Lumber and Allied Products Institute of Southern California at its recent meeting in Los Angeles advocated a constructive merchandising step when Group Advertising and Trade Promotion received the hearty endorsement of its membership. It is evident that the dealers of Southern California are going to make it their business to see that every home builder and user of building matet'ials knows something of the better things about their products. Billboards, newspaper and radio publicity has been recommended.
It shows that the distribution of tourists' e<penditures in this area amounts to 17.4 per cent of the total amusement sales; 9 per cent of the automobiles and accessories; 10.5 per cent of the drugs; 10.8 per cent of clothing;9.8 per cent of food products; 15 per cent of gasoline and oil;30 per cent of hotels; 8 per cent of laundry; 8.7 per cent of professional and personal services; 9.9 per cent public utilities; 16.5 of rentals; 20.8 per cent of restaurants; and 6 per cent miscellaneous.
**tlr
The sum of $3,249,093 is now authorized for the construction and maintenance of highways and minor roads and trails in the national forests of the California Region, to be available for the fiscal year ending June 30, L932, according to a dispatch fiom Washington to the U. S. Forest Service, San Francisco. Regional Forester Show states that this is an increase of $1,551,593 over the present year's allotments. Of this total approximately $600,000 will be spent in California for unemployment relief. Highways, roads and trails through the Natibnal Forests are a wonderful asset for the preservation of our timber resources, as they make these vast ar€as more easily accessible to fight the destructive forces of our forests, especially fires. ***
The National Lumber Manufacturers Association has addressed a letter to Assistant Secretary of the Treasury Lowman calling official attention to the expose on March 31 of the fact that Russian ceqsors have completely changed as well as suppressed statements in news dispatches written for the Chicago Tribune from Archangel by its Moscow correspondent, Henry Wales, after he was ofEcially promised a free hand. The Russian "doctoring" of the dispatches thus becomes a part of the record that will be used in fighting the right of entry of a shipment of lumber expected to arrive in the near future at an Atlantic port to test recent Treasury findings barring convict-made lumber from Northern Russia.
A survey completed by a noted economic service for the All-Year Club, Southern C4lifornia's national tourist advertising organization, shows that out-of-town tourists are responsible for 11.7 per cent of the total retail sales in the 10 southern counties of the state. The survey shows that the riew money which winter and summer tourists spend in this area filters through all channels of trade.
A committee of California lumbermen has organized a movement for the purpose of securing and dedicating one of the Sequoia Gigantea, in the Calaveras Grove of Big Trees, in Calavenas County, California, as a memorial to Parson Simpkin, late Chaplain of Hoo-Hoo International. The movement is sponsored by a large number of Pacific Coast lumbermen. The committee is earnestly at work, and literature outlining the plans of the committee is being distributed to the lumbermen of the State. ***
For the purpose of exemplifying Standard Millwonk Schedules, the Millwork fnstitute of California is carrying on a correspondence course among its membership. At the present time they have 250 enrolled in the course and lessons are being sent out weekly by the Institute and the course will penhaps continue for the remainder of the year. Several months ago, the Institute, after about three and a half years' work, published a book of Standard Millwork Schedules, which set the standardized method of pricing on items of millwor.k, other than sash and doors, including such items as finished lumber, exterior frames, interioi frames, cabinet work, panel work, stairs, etc. The Standard Millwork Schedules represent the first millwork price schedule that has ever been developed and used in California, and should result in standardizing the pricing of the products of the industry. {3*{.
Reports of the building activity throughout the country for the month of March are encouraging. Among the outstanding developments of the month were the enormous gains made by some of the larger cities. New York City, with permits totaling $51,057,362 gained about 100 per cent over February, while Chicago also showed a remarkable gain in building figures over the preceding month. Los Angeles, with a total of $4,272,107, moved up from fourth to third place in the building construction rank among all cities of the United States during the past month.
Whether your order be large or small, or in mixed selections, /ou are assured of a full and immednte delivety' This reducesyour overhead by making these choice woods avallable on twenty'four hours notice.
AIso o Complete Linc ofPressed Wood Mouldings
Srnd for Price List
Chicago, March 28.-The ttventy-ninth Annual Meeting of the National Lumber Manufacturers Association ivill be held at the Congress Hotel, Chicago, April 22, 23 and 24, with a plan for the continuation of organized lumber trade extension activity as the most important topic for consideration.
The business _depression now believed to be drawing to a close marks the end of an industrial oeriod and thJbeginning of a new one, it is pointed out'by economists. A salient phase of the nerv epoch will be more intense competition than characterized the last decade. It will be a period of lower and descending general price levels, narrowe,r margins of profit and greater rivalry between ma- terials. It will be marked by increasing favor for research on the basis of scienti6c facis.
These and other factors rvhich mieht be mentioned will make the next few years a period in wtr;ch every industrial group, as well as individual industries. rvill have to avail themselves of every weapon, actual or potential, in their trade battle armory if they may hope to get their share of the business. The first-four yeari of lumber tracle extension work have "held the foit" for lumber and established the broad outlines of an organization that can be made much more effective hereaftei if there are adequate sinews of war and sufficient general support of the ivork throughout the industry. It is considerid probable that under the circumstances, notrvithstanding thi discourage- ments of the moment, the leaders of the lumber indusiry will take a firm stand at the Chicago meeting for better and more aggressive trade extension effort. An outlined plan for the years follou,ing 1932 ivill be presented at the
meeting by the Trade Extension Committee and the Board of Directors.
Another subject on the program is that of improving cooperation betrveen national and regional and; -speciei gloups in projects for realizing a larger total use of lumber. The underlying thought is that witliout a better coordination there is a tendency for competition between lumber groups to result merely in a larger field for competitive materials and less for lumber. The Technical Advisory Committee meetings tentatively scheduled to begin Aprii lZ rvill also consider this and other vital questi.ons.
A third topic of obviorrs imporfance will be means of enabling member companies to make better individual use of results of trade extension both national and regional.
A fourth subject for consideration will be a-plan of campaign to be carried out during 1931 to obtain more general- support for trade promotion by all the categories of the lnmber industry and trade, such as timber oin.ts. the various classifications of lumber manufacturers and processors, the distribrrting groups and the rvood consum- ing industries.
Another vital subject rvhich *'ill become more and more important in the near future is that of cooperation with the nerv U.S. Timber Conservation Boarcl.
Wilson Compton, Secretary and Manager, rvill submil an anall'sis of the present economic situation of the lum- ber industry and will outline affirmative action needed. This discussion rvill fall under two general heads, namely,
(1) maintenance of the lumber industry's organized research and promotion t'ork, and
(2) the meanJof correct- ing the results of over-production and preventing its recurfence.
New commercial standards sp99i{ying l0O per cerlt ,ag",'/ ^At a rne-eting of Hoo Hoo Clgb No. 62 held at Stockto', grain, 100 per cent ,clear and- 10O per cenf heart rvo6d Calif., .., y"r-.] 10, th_. folloirring-r"rotution was adoptecl shingles were.adopted bythe Red C^edar Shin_gle -Co^ngress endorsilg tn. F"r*" Sirnpkil S.'q"oiu M.morial in Cala_ at their annual meeting.held at the Olympic Hbtel, Seittle, veras Gio'e, Calavera, C'.""tr L:fii. i il?::H 'r!,i!,o^?; frt:1"ii:."3i#:t,:'l"i.oif,:'ffi-i,l
wHEREAS a committee or representative paciric coast rvhich tf," inaitttiy *iif go on th8iommercial stanclarcl. Lumbermen has been. for.med foi the.purpose of securing ""Tli [:t"*At;lr:$:."run-b?Lnt'r';i,:'lg3; il'i!:"fililg.j3'"X:'*,i'"1u]'n=.'xi3;:i3;i.%-"1x',;i Alj:;f 6-;;;l *""ti.s- ;i tr'.-ii.a c.a?. sr,i"grc [1'!::i,',:;r1T, :T.,1'"","01'.o,j.iEo"fj..,*"tlHrlln,,l;:#
,Dale_Craft, of Whites, Wash., was re-electecl president fore be it of the Red Cedar Shingle Bureau, and Arthur Bevan rvas RESOLVED that Hoo-Hoo Club No. 62 of. Central Calire-elected secretary-manager. - fornia unanintously endorse this rnovement and lend everl'
Paul R. Qmith, -of Seat"tle, Wash., was re-elected presi- effort' both nroral and fir.rancial. torvards its consummadent of the Washington-Oregon Shingle A.r".i.tio" '_J".r. tion, and be it further Swa-rtz, vice-president, and Miss Grace Jones, secritary. RESOLVED that this resolution be spread upon our
L. H. Elliott D. H. SchrobelThe second 4qy o,f the Congress was_devoted to a generll minutes ar-rd copy thereof be sent to all tief*"fpup"rr, conference of shilgle mllulaclqrers, distributors and users, all lumber publicatiogs and to all Pacific Coast H& 'Hoo presided over by Harry H. Steidle, of the Division of Trade Clubs. Standards, United States Department of Commerce. The purpose oi this ooni.r"n"" was the establishment of mini- W. H. Falconburlmum standards of quality for red cedar shingles for roofing material which the United States Departrnent .ivould recognize and certify.
When intelligent cooperation eliminates such 6re hazards as burn' ing cigarette stubs and similar outstanding offenders, and thus p"it'"tttt fire loss, we have achieved the perfect protection.After I fr.", p.y-ent of loss is the best thing left, but, without fi1e i1' t"r*ptiot, your business goes on, your men are steadily employed, your - trade' is satisfacto.ily "ert .d, and eventually, with losses definitely reduced, you pro6t in bigger dividends and lower insurance rates.
Lumbet Mutual policies ofier the maximum in specialized protection, with expert counsel in fire Prevention, with assurance -of fair adjustments and prompt payment of losses, and with the definite saving, in dividends, of about 4o7o in cost.
According to carefully tabulated records, c"tll"tttt""s in smoking and especially the careless disposal of stillburning cigarettes leads all other 6re causes. Every such 6re could unques' tionably be prevented. Every dollar of such 6re loss could be saved. Be care' ful where and when you smoke, Don't fotget safety in the pleasure of the moment Before you throw your cigarette or cigar away, or before you empty the ashes from your pipe, be sure that the fire is out.
If !,ou orc intercsted. in. solet5r with so'"ing, u,rite on.J) of ottr conl'arties lo'r full infornntion Ltbotrt our policics, our coo!r,ratiort in fire frutctttiott, and ottr cost-reducing di'i'idcntls
Nortbwerten Mutual Firc Arciation' of Settle' Warh.
Central Manufacturero Mutul Insurme Co., of Vu Wert' Ohi'o
lndiana Lumbermens Mutul Irourue Co., of IndiuPoliq Ind.
The lamber Mutral Fire Iuurue Coe[ Bcton, Mus.
Tbe Lumbemqa -lflutual luurue Co.' of Mmafreld, Ohio
Peruylnnia Ltmbemcns Mutual Fire Inlurucc Co., of PhiladelPhia, Pa.
Retail lumber dealers from all sections of Southern California were present at the meeting of the Lumber and Allied Products Institute of Southern California, held at the Elks Club, Los Angeles, on Tuesday evening, April 7. Over 300 attended the meeting.
Kenneth Smith, secretary-manager of the Institute, presided at the business session. Harry A. Lake, president of the California Retail Lumbermen's Association and chairman of the Executive Committee of the Lumber and Allied Products Institute, discussed several matters of importance to the dealers including state association activities, business ,conditions and grade-marked lumber. He thanked the dealers on behalf of trustees of the Institute for the wonderful attendance and urged the continued cooperation of the Institute membership. The Institute membership totals 350 members, and the Institute is working in cooperation with 150 other yards in Southern California, he stated. Mr. Lake also spoke on the friendly feeling that exists among the dealers, which he said has been built up through the group meetings.
Frank Burnaby, Sun Lumber Co., Beverly Hills, talked on "Trade Promotion." Mr. Burnaby's address appears in full elsewhere in this issue.
W. J. Van Valkenburgh, president of the Building Material Dealers of Los Angeles, dis'cussed the activities of their association and stated that the building material dealers wanted to cooperate with the lumber trade.
"Lumber Institute Activities" was next discussed by ;Kenneth Smith, secretary-manager of the Institute. Mr. / Smith's address appears elsewhere in this issue. f IacU Dionne. Publisher of "The California Lumter Mer- { chant," was the speaker of the-evening. He paid the In-
This has been our motto for many years, and in line with this, our policy today-as always-is to give our customers the best in quality of service and products. Only in this way can we satisfy our customers and ourselves.
For a lruck load, car, or a cargo, get in touch with
s-titute a splendid tribute for the excellent work they are doing, and urged the dealers to build their association st-rongly and stick-to-it. He also stressed the importarice of creative selling to increase their business.
_ Following the speaking program, Earl Jameson, Sun Lumber Co., Beverly Hills, offerecl the following resolution which was unanimously adopted:
WHEREAS our Executive Committee consisting of 4arry T.ake, A. J. Stoner, Wayne Mrrllin. C. G. Lynch-and George T-ounsberr.y have given most efiective leadership to the Lumber and Allied Products Institute during the iast months, and have also given a great portion of iheir vlaluable time to our problems, and
WHEREAS our Trustees in ea.ch D;strict have given generously of their time and abilitv in organizing their members and calling district meetings. ancl -
WHEREAS our Secretary-Marlag'er Kenneth Smith through his untiring effort ha.s contributed materially ancl is, more than any other individrral. responsible for thi success of our present Association,
'NOW THEREFORE BE IT RESOLVED: That this meeting express acknowledgment and appreciation for the valuable leadership and support of these men, and that every lumberman do his utmost to continue their faithful co-operation in Association activities.
During the clinner hour music u,as furnished bv the Elk,s orchestra through the courtesy of the Los Angeles Elks, and during the evening several selections weri rendered by the Hallelujah Quartette.
_ Gray Skidmore, Skidmore & Bor.vers Lumber Co., Downey, rvas chairman of the arrang'ements committee, and was assisted by A. J. Stoner, Sawtelle Lumber Co., Sawtelle, and Frank Burnabr'.
,
WE ARE ABLE to care for your requirements for air cooled and brick lincd rcft$e bulcrr_ new and ured boilcm of all sizes and t1ryct.
"Wrltrfrr Crtrlop{
Why the largert mitlr arc installing ortr IMPROVED A,IR COOI.ED REFUSE BURNERS.
(Special to The California Lumber Merchant)
SAN FRANCISCO, CALIF., April 14.-Engineers of the Market Street Railway were astonished when they unearthed the Redwood ties on the Sutter Street line here and found them in virtually as good condition as when they were first laid in April, 1906.
These ties were buried under the pavement twenty-five years ago when the line was electrified, immediately after the Fire of 1906. The old cable line was one of the first cable railways to be replaced by the electric system, the work having been done before the ashes of the great Fire were cool.
Recent improvements, including heavier steel, were thought to require replacement of the ties, but the excellent condition of the Redwood enables it to be used over on other lines under lighter steel.
This is another proof of Redwood's durability. These ties were not sealed up under the concrete. They were exposed to drainage of water and decayed vegetable matter around the rails.
f AST month we made an announceu ment that may prove to be of farreaching importance to the building industry.
First of all, we announced a drastic cut in the price of the New Creo-Dipt Stained Shingles.
Second, we told how new imProvements in manufacture have made the New Creo-Dipts better than ever before. Each shingle is individually finished to give it a maximum coating of stain-trvice as much as on ordinary stained shingles-with the result that colors are much more uniform and durable. In addition all shingles
are packed in dustproof fibre cartons for maximum protection.
Frankly, we don't see how news like this could remain a secret very long. We hope not, because we know that people this year are nbt going to be satisfied with anything but greater value for less money.
So put your order in now. Then, tell your customers the New Creo-Dipts are the best stained shingle value ever offered. It's true. And it ought to get you some business t
Have you had your new price list? If not, write to the address below or ask your Creo-Dipt representative.
CREO.DIPT PROI'ACTS
CREO.DIPT STAINED SIIINGLES
CREO.DIPT BRUSHCOAT STAINS
CREO.DIPT DIXIE WHITE HANDI.IRONING CABINET
CREO.DIPT
VEATEERPROOFED PAPER f,ANDI.VOOD
CREO.DIPT CO. OF VEST COAST
fff8 L€arT Wan Ballard Strtion' Seortle, Vaeh.
Sa,n Fro,nci^rco Dirtributo.r
SANTA FE LUMBER COMPANY
16 Cclifornia Sueet, San Franciacor Galif, Sa'n l)iago Dhtribunr WEST.KINGPETERSON LUMBER CO. Vest Atlsntic Streerr San Diego' lCalif.
Los AngelaDistributot rISK & MASON
S55 El C.€ntlo St' Sourh Paeadenan C.altf. Frctoriest
North Tonawanda, N. Y, Clcvelsn4 Ohto' Minneapolis, Minn., Konrar Gtyr Mo.' SearderVaeh- Yanconver, B. C. Varehoutet or Salet Afwt in all princfinl citiet
GENUINE CNEO.DIPT PRODUCTS ARE SOLD BY LEADING LUMBER DEALERS EVENYVHENE
A nelvs item in a recent issue of the San Francisco "News" tells of the removal of ties made from California Redwood during Sutter Street car line improvements. The ties were found to be in virtually as good condition as the day they were laid, 25 years ago. The item, headed, "Railroad Ties Perfect After 25 Years' IJse" is as follows:
"A new romance of California's redwoods was brought to light today in the reconstmction of the Sutter Street line of the Market Street Raihvay, now in progress.
"This line was one of the first of San Francisco's old cable qlllyays to be electrified following the disaster of April 18, 1906, the work commencing before the ashes of whjt once had been the city's downtown section had become cool.
"Electrification of the Sutter Street line necessitated the ripping up of the cable slot and light rails, and the substitution of heavy steel rails spiked io redw,ood ties.
"fn the present work of reconstruction these rails and ties are being entirely replaced, the former having become worn and battered as the result of the stream of fieavy car traffic that has flowed over them for the past quartei of a century.
"But, to the astonishment of engineers of the Market Street- Ra_ilway, the redwood ties, brrried under the pavement for 25 years and carrying the brunt of the traffiC load during that period, are in viitually as good condition as they were when first laid in April.-1906."
W. T. White, president of Wtrite Brothers. San Francisco-, return_ed April 9 from a month's vacation spent at Castle Hot Springs,' Arizona.
M-r. White improved his golf game by practicing on the sand course adjoining the resort. and he hopes -io meet some of the lumberrnen, particularly harchvobcl men, on that course some day. He recommends pla1. on this course as an excellent and gentle reducer for tl-rose lturdened rvith superfluous tveight, and remarked that the thermometer hit ll0 in the shade on the last day he plavecl there.
Floyd Elliott, of the sales department of the Chas. R. \{cCormick Lumber Co., San l'rancisco, returned to his des\- A-pril 6 from a short vacation. Accompanied b1, his family he left San Francisco March 28 bv automobile. and drove hy way of l)eath Valley to Las Vegas, Nevada, where he visited the site of Boulrler Darn.
We have on wharf at Oakland, evailable for immediate rhipment, in carload lots or truck delivery:
GREEN CEDAR SHINGLES
5/2 Pe:fectc 5,/2 Extra Cleare
6/2 F-xtra Star-A-Star
f 1 Green Fir LathSplit Redwood Posts
More than 60 members and guests were present at a general meeting of the Coast Counties Lumber,men's Clul:r held at the San Carlos Hotel, Montere\'. Wednesdav evening, April-8
Entertainment took the form of musical numbers furnished by Ernie Bacon and Frank Murphl-, who are both rnembers of the club.
D. C. Essley, manager of the California Retail Lumbertn-en's Association, gave a splendid report of the activities of his organization throughout Northirn California.
Earl E. Bowe, of the National Lumber Manufacturers Association, _Los Angeles, delivered a most interesting acldress on the subiect of termites.
B,rief but constructive talks were given by the follorving: _George N.-I."y, Santa Cruz; T. A.-Work, Sr., Montere!; F'orrest Peil, secretary-manager of the San Joaquin Lumbermen's Club, F-resno; Homer T. Hayward,-Salinas; J. A. Gr-eenelsh, San Luis Obispo; Sterling Truitt, Pismo,- and J. V. Creath, Morro Bay. -
Mr. Work, who in addition to being in the lumber business is- also heavily interested in the banking business, gave a banker's view of lumber association aitivities. rvtr;ctr pr,oved to be exceptionally interesting to his hearers. He stated that in his opinion cooperation in all business lines is an absolute necessity to the great majority of firms tvho want to be successful in their business ventures.
Merle D. Bishop, secretary-manager of the club, expressed his appreciation of the good attendance at the meeting, some of the members har-ing come 180 miles to be present.
Wayne F. Mullin, Mullin Lun.rber Co., Los r\ngeles, accompanied by his mother, N{rs. Adella Mullin, left on an eastern !1ip .on 4pril 3. After a fe.rv days in Arizona, thev left for Florida for a few n'eeks' sojourn. Ilefore retrirning to California, they will also visit Nerv York, Chicago, Bos-ton and other eastern points. I\,[r. \{ullin plans to be arvay about six rveeks.
Ben Ostlind, Ostlind Mfg. Co., Marshfield, Oregon, !\'as a recent California visitor on business. He rvas a visitor at the offi,ces of the California Panel & Veneer Co., Los Angeles, and the H. B. Maris Panel Co.. San F'rancisco. their California representatives.
p VnnV old house in America
IJ is a direct sales lead... a challenge to the alert lumber merchant. Eighteen tnillion American homes, each over fift eeny eat s old, formthe largest, most reslrcnsive, and most profitable lumber market today.
Are you going after your share of this business?
To help you, the National Lumber Manufacturers Association has prepared several attractive new booklets tlut will show your customers graphically the many ways in which their old .houses can be quickly and inexpensively transformed into lovely, livable homes.
Already these booklets have sold thousands of dollars' worth of lumber for dealers throughout the country. They are proving an invaluable sales tool. Yet the Association makes them available to you in quantities for lessthanthe costof printing!
ACT NOW-lrany dealers will double and even triple their lumber sales during the next three months with this plan. Do you want to do the same? Then get this literature. Put copies of it in the hands of every old house owner in your territory. Act now. Write today for your free sample copies.
Albert A. (Al) Kelley, the good-looking young man whoce picnrre adornr this page, needr no introduction, ag chairman of the day at luncheon clubs are wont to rey, to the retail lumbermetr of Nochern California. Flowever, ag he has the distinction of being the oldest lumber salesman in point of service traveling the Sacramento Valley, the follonuing particulars of his career are of general interect.
Al was born in San Francisco on March 14, 1898, at the corner of l{awthorne and Fobom Streets, "South of the Slot", ae they say in the city by the Goldcn Gate, and is one of the few men in the wholecate lumber busineso of purely frish detcent.
Educated at the Mission and Everett Schoole, he rtarted to work for A. J. 'rGus" Rusell, who then represented the Podand Lumbet Co. of Poatland, Ore., as ofice boy.
In May, !917, he went to Portland to work in the oaw-mill of the Pordand Lumbcr C-o. in order to gain firct-hand experience in tfie manufacture of lumber, remaining thete until February, 1918, when he rcaurned to C.alifornia and worked for the Tracy Lumber C.ompany, Tracy, until May 1, 1918, when he joined the Arrry.
He enlirted with the Hea{quarter Troop (Cavalry outft), located at Camp Fremont, Menlo ParL, California. Thic outfit was made up of Genetal Perchindr Cavalry, men who had scrved with him during the Mexican Bordet rouble.
The Gernrans murt have heard Al was on the way, ar the war ended roon after he arrived in France. Ffe was fortunate enough to rpend Armistice Day in Paric, whete he hdped the French people, especially the girlr, to celebrate. Ffe rvas not so lucky on Thantcgiving Day, for that was spent in a box car.
He wac discharged from the Army in May, 1919, and immediately came bacL to wor! for A. J. Ru*s€ll in San Francisco. After opending about nine monthr in tte oftce he was put on the road relling lumber in the Sacrametrto Valley, Sonoma Valley and Bay Di*rict territoriec for the Senta Fe Lumber Company, of which Mr. Ruraell had become maneger' and har remained with the cotnpany continuourly gince that time.
Al wac married in November, 1925, to Micc Gmyce Niquette of Loc Angeler, and they have two cbil&en, Albert Ruccdt 5 years, and Barbara Jearq aged 3.
Deducting the time rpelrt in the Service Al Kelley at 3, is rurely ihe youngert vct€tran in the lumber business ln California, and poeoibly on the Pacific Coact, witln l7Y, yats of faithful service.
To establish the cost of production of sawed lumber ancl timber in the United States and Canada. a hearing of representatives of Arneri,can lumber manufacturers, British Columbia and other Canadian producers was held by the Tarjff Commission at Washington, D. C., on March 19 and 20' Col. W. B. Greeley, secretary-manager of the West Coast Lumbermen's Association, was one of the witnesses $'ho testified ir-r behalf of the American producers.
Iirederic S. Palmer, San Francisco'rvholesals ltturbertnau, returned to San Francisco recently from a visit to Mexico.
M anuf acturers - W holesalcrs
DOUC.LAS FIR . REDWOOD . SPRI,rcE
Rail and Cargo
24 Market Street - San Francirco
Lor &rslud)Ecc
Pottlaad O6cc Ccatrrl Bldg. Ancricrn Brdr Bldg.
Luther O. Green, formerly vi'ith Reynier [.umber Co., San Francisco, has joined the sales force of the Coos Ba1' I.umber Co. He has been assigned to the Coast Counties territory, and after spending two rveeks at the colnpany's plant at Marshfield will start out on the road April 15.
HARDWOOD IMPORTER BACK FROM S. F. VISIT
Geo. C. Cornitius, of the Geo. C. Cornitius Hardwood Co., Inc., returned to Los Angeles April 9 from a visit to the company's San Fran.cisco office, where he spent some tinre rvhile his partner, W. H. O'Neill, rvas absent on a business trip to Seattle and Portland.
SHAW BERTNAM LU}IBEB CO.
Manulaclwerc of Soft Texture - Old Growth
CALIFORNIA WHITE PTNE
Dry Kihr Plrning Mill Bor ShooL rnd Moulding Factoricr
Deily Capacity 3li0,llfl) Ft.
CLEARS, SELECTS and FACTORY GRADES
OUR SPECIALTY
Klamatt Falh Oregon
The Pelican Bay Lumber Company, of Klamath Falls, Oregon, manufacturers of California White Pine, has opened a sales office at 604 Board of Trade Ruilding, Los Angeles.
Lyle M. Titus will represent the company in the Southern California and Arizona territories. Mr. Titus has been connected with the lumber industry in Southern California for the past eleven years and is *'ell knorvn to the lumber trade in both Southern California and Arizona. He rvas formerly in charge of Pine sales for the E. K. Wood Lumber Co. at their Los Angeles office. and prior to that rvas connected with the A. W. Smith Lumber Co. for several years. He took over his nerv duties on April 1.
The Pelican Bay Lumber Company has an annual production of l2O million board feet.
The Hardwood Products Corporation, Sedro Wolley, Wash., has contracted for the modernization of a third dry kiln of the Moore Reversible Cross Circulation type, following the rebuilding of two kilns that were regarded as out of date from the standpoint of effi,cient drying. The Hardrvood Products Corporation operate a band saw rnill rvith a daily capacity of 15 M. feet, the output consisting chiefly of alder, birch, maple and cottonrvood. G. H. Gilbertson is president of the company. Chas. Gilstrap is manager, and Carl Allen is superintendent and in charge of the dry kiln operations.
The British Columbia Provincial Government has reduced royalties 15 cents per M on all kinds of timber cut in the interior and on some on the coast, states a telegram from Trade Commissioner E. G. Babbitt at Vancouver to the Lumber Division of the Department of Commerce. Recently the British Columbia Loggers Association in a hearing before the Forestry Committee of the Provincial Legislature appealed for a reduction of timber royalties and requested that restrictions apply'ing to the export of logs be temporarily suspended.
Waterborne lumber exports from Vancouver Island, Nerv Westminster and Vancouver during February amounted to 44,2@,Offi board feet,compared with 53,648,000 the same month of 1930, a decline of about 18 per cent. state reports from Consuls Nelson P. Meeks at Vancouver and Robert M. Newcomb at Victoria.
'Waterborne shipments to the United States decreased from 18,665,000 in February 1930 to 15,882,000 in Februarrr this year, a decline of aborit 15 per cent.
Waterborne shipments from British Columbia Lorver Mainland to Canadian Atlantic ports during Februarv 1930 were 5,265,000compared with 1,839,000 February this vear, a decline of about 65 oer ,cent.
J. H. Roper and E,. J. Dabadie have opened a nerv yard at Santa Cruz, and in addition to lumber, will handle a complete line of building materials, hardware and paints, They were both formerly connected rvith the retail lumber business in Santa Cruz.
An address delivered at the meeting of the Lumber and Allied Products Institute of Southern California at Los Angeles, Apil7, l97l
Trade promotion involves a great many activities, but the particular phases detegated to me for discussion are the following:
Promotion of Confidence between ourselves as competitors, or
Promotion of Good Will toward our Association activities, on the part of those to whom we desire to sell our .mer,chandise.
Promotion of Demand for those commodities which we have for sale.
Promotion of Confidence between ourselves is developed almost altogether by such gatherings as this and other types of asJociation-activity-now being spo-nsored by the trimber and Allied Produits Institute of Southern California, and the closer and more successfully we work together through our Association the more confidence is inJpired in each other as we go out to compete for business on other than a price basis.
A number of dealers rvho have operated in this market for periods ranging from ten to forty years have told me recently that a moie friendly feeling and a greater degree of confidence exists among the lumber dealers in this District at present than has ever existed before: This, I. consider, a ^'uety t.-a.kable situation, in vierv of the -existin-g general business depression, and we will all profit handiomell' by building upon this friendship and confidence in every possible manner'
For the purpose of promoting confidence between each other, I recommend that we all attend every local lumb-er sathering possible ; that we make frequent personal calls 5n each othet; that we at all times exchange information and frankly discuss our problems rvith our fellow lumbermen.
The matter of promoting the good rvill of the buyer toward the seller's association activities is a possible activity which is undoubtedly very badly neglected by most trade associations.
The ideal association,'1'ou rvill all agree, would be one that not only developed good will and real profitable cooperation atttottg its members as well as promoted profit"61" n"* busineis, but also had the good rvill of the buyer to an extent that materially reduced or altogether eliminated the tendency on his part to beat dolvn our,prices; make us carry his finan'cial burdens and over-service him all along the line.
My recommendation on this phase of trade promotion is that we as individuals and as an association, frankly exolain the purposes and activities of our organization to the Architect, tha Builder, the Building-Loan institutions and others interested in building.
Remind them that open price competition means poorer merchandise; less service to the buyer; the encouragement of the unscrupulous lumber dealers, etc., and results in a general dis-organization of the building trade that hurts
everyone connected with it, as well as discourages all sorts of new building. We should also tell them that stable prices result in a better quality of merchandise, more service to the buyer and greater efiort on the part of each dealer to merit his full share of business.
The thing that I have been asked to sponsor and emphasize most strongly in this short talk is Group Advertising, and I feel absolutely certain that there is no program which our Association could undertake at this time that would bring us better returns than a program of cooperative advertising to the public that advocated home ownership; the use of higher grade building materials, grade marked lumber, the modernization of old structures, the promotion of nerv buildings and the like.
I would suggest the use of billboards, radio and newspapers. Practi'cally all retail lumber yard advertising at present is in the nature of an effort to convince the prospective buyer that the products of the advertiser are supeiior to those of his competitor, and from the standpoint of the inclustry as a rvhole accon.rplishes nothing, rvhile group advertising of course, would have for its object the promotion of denrand for general luml>er yard rnerchandiseu'ould certainly cost less than individual advertising effort and be much rnore effective. There is hardly a chance to get over orlr program of grade rnarking. except b1'creating its dernand through advertising to the public.
Group advertising rvould not only be sure to itnprove the demand for our merchandise, but u'ottld rnake each one of us as members of our Association feel that the Association was doing us sonre real practical, substantial, direct good. It would also make our customers feel that lve were trying to promote business for them, and consequently help us in our efforts to obtain their suoport to all our association activities.
Numerous cities large and small have carriecl on advertising programs of this nature with very ffreat success. Sometimes the advertising has been financed by lumber and material dealers alone, bttt usually b,r' all the variou/ trades that profit through building activities, including financial institutions ancl such merchants as hardware and furniture dealers. They have in some cases included architectural and contractor groups.
My thought is that if such a pro€lram rvas instituted here the same should be started by our Association alone; probably started financially by the collection of one month's extra dues or an assessmetrt based on volume of business done by the various members over a given period, and as soon as su,ch work was under way every local organization interested in building shoulcl be approached for financial support. This, of course, rvould include the sash and door group, hardrvood flooring group, the roofing manufacturers ind dealers, various financial institutions, and possibly we could get help from the West Coast, the Redrvood and the National Lumber Manufacturers associations.
In closing let me particularly emphasize the fact that no
(Continued on Page 19)
Washington, March 25-Out of a total don-restic furniture production for living quarters purposes valued at ff59,023,309 during 1929, a final report by the U. S. Bureau of the Census recently issrred reveals. $611.680,810 rvorth was manufactured of rvood. Metal furniture represented only about 12 per cent of the total production and the remaining 2 per cent consisted of fiber, rattan, reed and willow pieces. More than half of the metal furnitrrre,'$17,344,113 worth, was for bedroom purposes, including a large number of beds and trunk rests for use in hotels and similar commercial establishments where personal preference isa minor factor. For this same purpose $139,774,965 worth of wood furniture was produced.
So completely does wood dominate the furniture market that only in one minor item out of the five classifications is a predominance of other material shorvn. For lockers, with an aggregate value of $5,232.930, the value of wood is in'cluded rvith metal so as not to disclose the business activities of a limited group of manufacturers. In fixtures for offices and stores wood products totaled $135,848,543 agains-t $57,510,306 for metal. For public buildings and seats for public conveyances wood products had a value of ff28,691,233 against $12,352,511 for metal. Laboratory, hospital, beauty and barber shop chairs, tables and cots showed w-ood products manufactured u'orth ffi,458,070 as against $7,829,105 for metal despite the prevalent belief that wood is not generally used for such purposes.
These figures represent only the value to the manufacturers and do not include the retail mark-uu or other values added to cor.er necessary selling costs.
Carleton M. Adams, San Diego representative for tl-re Union Lumber Company, died at San Diego, on April 9. He was 38 years of age. Mr. Adarns had been connected with the Union Lumber Company for a long period, and prior to his going to San Diego several months ago to represent the company in that territory, he rvas manager of the company's mill at Fort Bragg, Calif. He is survived by his rvife and three children. Funeral services rvere held at San Rafael, Calif., on Saturday afiernoon. April 11.
(Continued from Page 18)
worthwhile trade promotion or anything else of a constructive nature can be accomplished for the retail lumber industry of this section, except through our Trade Assocratlon.
The support of the Institute is therefore the rnost important job before everyone of us and nothing rvhatever must be done that in any wav lessens its efiecliveness. Don't leave all the effort to the Executive Cornmittee. the Secretary, the Field men and other employees. Try to find rvays to -build up your Association, rather than try to find loop holes through its regulations. If lve tear down our Association under present business conditions we may as well quit business, but if we give our genuine honest support to every phase of its activity lve will much more quicklv be on the road again to pleasure and prosperity.
Per Peir, GlazedLirt Price. $31.25
SAN FRANCISCO
Wholeslerr of Douglas Fir
Redwood
California White & S.tgar Pine
lf you havc ncver hd
Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir worked uppers.
Main Office: A.L Hoover, Agt. San Francisco Los Angeles
I l0 Market St. Standard Oil Bldg.
Overnight, Lumber Dealers of the West have welcomed Pioneer's greatest achievement in roofing manufacture with unparalleled enthusiasm! From Mexico to Canada, from Colorado to the Pacific. . a new era of roof beauty has dawned!
The advent of Pioneer's Color Ensemble Roof marks the first time in the history of 'Western roofing that lumber dealers have been able to sell a roof planned by eminent color authorities, and sell it as a complete unit applied exactly as famous artists designed it. Sweeping blends of subtle colorings drift and intermingle over the entire surface of the roof-a totally new
and different effect that lends distinctive beauty to arry type of home.
Pioneer Dealers haue consistently forged, ahead. Their business has grown and continues to g;row. Because ol this tact, Pioneer has no unemployment, nor haae wages been reduceil.
America is ascending toward reneued pros- perity, Exeattiues ol successlul Dzsinesses haae relegated d.etails to their clerical organization-rolled up their sleetes and gone out alter sales. This uill be the keynote ol successlul sales prograrns iz 1931 , , , the form- uln thnt will carry progressiae concerrut throu.gh eoery stonn ol America's industrial history. Lumber Dealers uho sreer this course utill win a new measure ol oolume and profus,
Pioneer Color Ensemble Roofs will be widely talked about throughout the West. Newspapers, direct mail letters and folders wi[ carry the message of their unusual beauty into thousands of homes..!ere is your opportunity to win volume sales and generous profits in your territory during 1931! And remember, Pioneer Color Ensemble Roofs are rnanufactured exclusively by Pioneer and its associate companies.
'Write today for samples and full details. The couporr is for your convenience.
Gendemcn:
Kindly rcnd cemplcr and full details on Color Enremble Roofr. Neme Addrcr
Chicago, March 24.---The April issue of the new "Blue Book" u'ill be the most complete and up-to-date reference book ever offered the industry, it was announced today by Charles J. Morgan, Manager of the National Lu'mber Manufacturers' Credit Corporation. Delivery to subscribers will be made promptly on the first of the month.
In addition to the usual exclusive features found only in the "Blue Book" the new 55th edition will contain the results of more than a year's rvork by an expert staff in a complete revision of the book from cover to cover, Mr. Morgan stated. Nothing so thorough in revision work has ever been undertaken before. The results of this work, together with the other current information developed by the usual annual solicitation of nearly 50,000 concerns for financial statements will give "Blue Book" users much information not generally available through ordinary sources.
Under the able direction of its Executive Committee, composed of Mr. George Dulany, Jr., Chairman, Mr. John Watzek, Jr., and Mr. Charles M. Hines, all of Chicago, the "Blue Book" has never experienced a more successful year {han the one just past, nor have prospects for new business been more inviting than those now coming to the "Blue Book" at the start of its thirtieth year of business.
The "Blue Book's" growth is due to its continual development of new and better ways of securing prompt and reliable information forits subscribers. During recent months it has added another exclusive sslviss-glsdit interchange, which has been established with the great regional associations of manufacturers. Members of these associations report monthly all past due accounts on their books, rvhich are used by the "Blue Book" in further checking its ratings. The ihousands of reports thus received enable the "Blue Book" to warn its subscribers by a withdrawal or change in rating.
To serve the increasing demand for "Blue Book" service in the northwest, a fully equipped office rvas opened last fall in Seattle in conjunction with the West Coast Lumberrnen's Association. Fred Wright, the r'r'ell-known authority on lumber credit matters, is Western Manager. Associated with Mr. Morgan in the Chicago office is W. W. Perkins, Subscription Manager, and J. B. King. Service Manager, both of whom are widely known for their great familiaritl' rvith lurnber credits.
Jirn Farley, assistant Western sales manager of cific f,umber Company, San Francisco, returned from a trip to Salt Lake City.
A new book for home buyers entitled "How to Judge a House" which has just been issued by the National Committee on Wood Util'ization of the Department of Commerce, is expected to serve as an important stimulus to President Hoover's campaign for individual home ownership, according to Dr. John M. Gries, executive secretary of the President's Conference on Home Building and Home Ownership, and former chief of the Division of Public Construction of the Commerce Department. Dr. Gries is one of the members of the committee rvhich developed this book.
The purpose of the book is to furnish the prospective home buyer with basic information about site, design, construction, and equipment needed to make a wise and economical choice of the house alreadv built.It tells how to judge the quality of building maferials and construction methods upon which the security of the buyer's investment largely depends.
"This book is timely in view of the fact that the public's interest in efficient home planning and sound building practices is growing rapidly," Dr. Giies declared. pointing out further that ",it is not so much the kind of building materials used, but their proper use rvhich is important-."
The fact that in the construction of the modern American home, many different kinds of building materials are successfully used proves the truth of this assertion, according to Dr. Gries, who for many years has given much thought and study to the subject of comfort without extravagance in home construction, and is the author of numerous treatises and books on home owning and home building.
"IIow to Judge a House" does not endeavor to show the advantages of any one building material over another, and the main value of the book to prospective home buyers lies in the fact that 'it points out the difference in the standard qualities of each building material, and demonstrates the proper application of each.
The book is written in light, readable style. ft contains 8j -p"g.t,__and is fully illustrated. N. Max Dunning of Chicago, Illinois, Fellorv of the American Institute oiAtchitects, is chairman of a special sub-committee composed of other prominent architects and representatives of the leading realtors', contractors', builders' and consumers' organizations of the country, under whose guidance the book was written. Nelson S. Perkins, construction engineer of the National Committee on Wood Utilization, is the author.
The Parecently
The new book may be obtained from the Superintendent qf D_ocuments, Government Printing Office, fuashington, D. C., or from the district offices of the Departmeit of Commerce _in lead,ing cities. It sells for l0 cents a single copy, $7 a hundred or $50 a thousand.
With the modern trend turning strongly to "packaged" goods, the Oregon-Washington Plywood Company, manufacturers of Plylock Wall Board, now offer their product in dust-proof bundles. The bundling of Plylock Wall lSoard is an innovation and one of the most forward steps in the building material field.
-fhe Ply- lock Wall Board is packed ten panels to the bundle, in width sizes of 32 and 48 inches and 5, 6, 7, and 8 feet in length. The panels are securely wrapped in heavy paper with ends s,o folded as to make the package absolutely dust-proof. Edge protection is afforded with strips of wood and the whole is firmly held with stout, steel bailing bands. Each bundle is plainly marked with specifications and trade mark on the outer surface, thus assuring the buyer of getting what he has purchased. The bundling protects it fronr surface scratches, chipped corners and edges that rvould ruin the factory-trirnmed square ends. Each panel is kept clean, true and ready for immediate use.
Plylock Wall Board is three-ply of r/a-inch uniform thickness, with both sides sanded. Careful production has produ,ced 100% usability. It has great structural rigidity and rvill not warp or split. Being all lumber it is well suited to any use where partitions, wall lining or panels are required. It can be stained and varnished, painted or finished in a score of ways rvith perfect results.
The Oregon-Washington Plyrvood Company, rvith headquarters in the Porter Building, Portland, Oregon, operate four mills in the Northu'est, rvith a yearly capacity of 150,000,000 feet output.
As in the past, White Brothers, San Francisco, were represented at the annual Pacifi'c Coast Boat Show, held at the Civic Auditorium, San Francisco, March 2l to 28, u'ith a fine display of the various kinds of hardwoods used in boat building.
White Brothers have been intirnately associated for rnany decades with the splendid boat building industrv that has grown up in Northern California to fill the demand for pleasure boats of every type.
Ray Grey, of the Tlaft Lumber Company,'faft, is taking two months' vacation. He went East by rail and will return by way of the Panama Canal.
, H. C. Harper, able assistant manager, will be in charge during Mr. Grey's absence.
All signs now point to the sort of renewed activity in building and construction that means better business for California lumber retailers. The advantages of McCormick's Jobbing Department in helping you to profitable selection of stocks are many. First of all, Individud Attention by men who ate interested in seeing you make real profit.
Then, the dependability of supply. fmmediate rail or truck deliveries, as you may specify, from a lO-million feet stock in San Francisco, for Northern California trade; l0-million feet in Wilmington and San Diego, serving the south.
In talking rvith Larue Woodson, Northern California representative of the Wheeler Osgood Company and manager of the Nicolai Door Sales Company, San Francisco, a representative of this paper learned that he has been rvorking with a great deal of success rvith his dealer friends in increasing the sale of front doors, resulting in many cases in the building up of a profitable side line for the dealer.
"The California Lumber Merchant has repeatedly called the attention of the retail lumbermen to the great possibilities for increasing their sales through the idea of home modernization, and in particular this journal has drvelt upon the opportunities presented for retail lumbermen to work on the sale of built-in-fixtures. mirror doors. cedar lined closets and many other items." said Mr. Woodson.
"I think, however, that there is perhaps no other single item that has the sales possibilities of an attractive front door, for in a way it changes the entire appearance of the front of a house. I feel safe in saying that the average lumber dealer has overlooked the sales possibility of front doors. Dealers rvho have been paying attention to pushing the sale of this particular item find that insteacl of selling the ordinary front door at a price of from $5.00 to $10.00. it is just as easy to sell one costing three or four times as much and on rvhich the profit is naturally much greater."
Mr. Woodson mentioned as an examDle of rvhat some dealers are doing along this line the ixperience of the Boorman Lumber Company, of Oakland, in the sale of Laminex Philippine front doors. Mr. Boorman states that his salesmen have little difficulty in convincing the home o\,r'ner and builder that an investment of from $25.0O to $50.00 in the purchase of a dignified and well proportioned front cloor adds hundreds of dollars to the appearance and sales value of the home.
Mr. Boorman finds that a great deal of interest is created by the display of samples of these front doors in his company's office. and that the mere sight of an attractive door often has the effect of starting a desire for possession in tlre rnind of the potential customer.
Four more retail .lumber yards in Southern California have signed agreements authorizing them to use the West Coast Lumbermen's Association grade marks on West Coast woods graded in their yardJ under the supervision of A. A. Kayser. of Los Angeles. the Association grades inspector. The neu' firms are: Construction Supplv Co., Los Angeles; Blanchard Lumber Co., North Hollvwood; Bank Line Lumber Co., Los Angeles, and the Riverside Lumber Co., Los Angeles. According to t\e Association. there are now a total of 37 retail firms in Southern California licensed to use the Association grade marks on their lumber.
' Washington, April 2.-Confirming forecasts a month ago, there was a slight increase in the florv of lumber from mills to retail dealers during March, as compared with February, "The Lumber Market", published by the National Lumber Manufacturers Association, notes in its April 1 issue in which it forecasts a still further increase, probably from 5% to IO/o for the ensuing month. These increases are, however, no more than the ordinary seasonal advance and are not regarded as indicating a fundamental improvement. In,creases in the movement to industrials, in retail sales, in industrial consumption and in residential and farm building are further forecasts for April. The Lumber Market's forecasts are based on reports from 2000 correspondents in all sections, including over a thousand selected retailers, and a large group of manufacturers' salesmen, banks, building and loan associations and sirnilar local and national observers.
During March "retail dealers sales pickecl up considerably and dealers passed on to the consumers a 5%.to LO% reduction in price", it is stated, and during April, it is concluded from reports "retail dealers and industrial consumers are expected to pay a little more for lumber although further slight concessions in pri,ce will probably be made by retail dealers to their customers, a continuation of a substantial but irregular deflation of retail prices."
Additional interesting excerpts f romthe FebruaryMarch-April review and forecast state :
"Retail dealer sales decreased substantiall.r' in March in only one state, New Mexico. In most states sales increased from 5/o, to lO%, and in one, Georgia, over IO%."
"Retail dealer stocks increased or remained constant in March inall states except New Hampshire, Tennessee, Alabama, Texas, Arizona and Utah. An.rong the latter, Tennessee indicated stocks reduced as much as SVo, to lo%;'
"Reported stocks in the hands of lurnber nranufacturers on March 14 were 3/o above the same clate in 1930. Since January l, 1931, lumber shipments have exceeded lumber production by over 15%."
A round tallle discussion of the new mer.nbership plan of Hoo }foo was the main feature of the dinner rneeting of San Jose and Peninsula lurnbermen and Peninsula lfoo Hoo Club No. 58. held at the Hotel St. Claire. San Jose, Monday evening, March 30.
President E. H. Galpin presided, and Supreme -|ablter- rvock lf. Selvall Morton, of Oaklancl. explainerl ancl ansrvered questions on the new plan.
Paul Kent has joined the sales force of the Nlullin Lumber Co., of Los Angeles, and is representing the cornpanv in the Los Angeles district. Mr. Kent has been connectecl rvith the retail lumber business in Los Angeles for the past s.everal years and is r,vell known to the tra<le in that territory.
Earl Galbraith, Sales Manager for the Schumacher Wall Board Corporation of Los Angeles, and author of the new demonstration department, calls it their "we show 'em" department. And that's what it really IS. They have found out that most retail lumber merchants, and most
Other statements that they have found to be facts and are willing and eager to stake their busine-ss -reputation on, were too unusual to be readily accepted. So it occurred to them to put in their "r e show 'em" department, and go ahead and sell the incredulous ones through the eyes. And they DID.
Back of their office they have fixed up an open air demonstration department that will make you gasp, particularly if you have heard-as who has not-that plaster lath has certain natural limitations impossible to overcome.
Right there in the open they stuck up some ceiling and wall frames of two by fours. In one section they nailed a sheet of their Grip Lath to the frame for an open air ceiling. There is nothing over the lath but the sky, nothing to protect it from the rain, derv, rvind, and fog of winter. That ceiling has been there in the open air since Christmas. The heavy rains have fallen upon it, soaked through it, and through the half inch coat of ordinary plaster tha-t covers it. There is not a crack in the ceiling to sho*' any
building contractors are very largely "from Missouri and have to be shown." So they're showing 'em.
| separate a half inch of plaster from a sheet of our Grip Latlt," and the contractor rvould reply in the vernacular of Atlhesion test showin,g 55 lbs. of ptaster 11r. .1r.s1-"Oh,
holding to Grip Lath
Or, he would say to a lumber dealer: "'Water can pour in through a roof upon a sheet of Grip Lath covering a damage from all that water and winter exPosure-. There is ceiling, ind the waier will neither crick nor warp ior not a bulge. There is not a defect. It is a p-erfectly_ good damage the Grip Lath, or the plaster over it," anh the plaster ceiling, in as good condition as t-hough it had been dealei would look up at the sky, iloudless and serene, and protected by sound roof and walls. It is a demonstration lsrnask-"[t sur'e lo6ks like rain. dosent it?" ihat utterly refutes lots of old-timey ideas that developed
long ago rvhen plaster lath tvas in its infancy, and not possessed of today's quality and stability.
Many groups of plasterers and plastering contractors and retail lumbermen u'ho have been entertained at the Schumacher plant of late have crarvled all over that exhibit, looking at it from top and bottom, and expressed their rvonderment at this demonstration.
They bal'e auother one just as irnpressive. 'fhey nailed a sheet of Grip Lath to a ceiling frame. They plaitered it with haif an inch of ordinary plaster. Then thiy took another sheet of Grip l-ath and pressed it againit the rvet plaster, and it stuck tight ; so tight that tliey take a one hundred pouncl weight, suspend it on a rvire, and hook the wire into the lo,rver sheet of Grip Lath. Nothing holds the plaster to the Grip Lath but thi natural affinit/of the plaster for that Lath, and nothing but that holds tie lorver sheet of Grip t.ath to the plaster. Yet that grip is sufficient to hold up one hundred pounds from the ienter betqg."n the studs, without breaking, bulging, or marring the ceiling in any way. They have shown thit demonstrition to the wonderment of all beholders. It must be understood that they are applying to this ceiling a test weight greater than any ceiling is ever called upon io bear, rvithlutlreaking-the adhesive bond betn'een the plaster ancl the Grip Lath.
They have another splendid demonstration. They take a sheet of Grip Lath 24 inches square. They make i .o*pact ball of ordinary plaster that n'eighs 55 -pounds. They put this compact ball of plaster in thi centei of that sheet of Grip Lath, Iet it set, then turn the sheet over ancl suspend it between 24 incb supports, t'ith the solid lump of 55 pounds of plaster clinging to the center of it. In^ the first-place, the plaster anil tfie Lath stick perfectly. The bond seems unbreakable. In thc second place you will discover not the _slightest bulge to the Lath, alth6ugh the xgpports are wider apart than ceiling lath is ever nailed. This shows the marvelous adhesive (ualities of the Grip Lath with the.plaster, and the great sirength of the Lath, a_nd the security and solidity of the rvali- ancl ceiling so constructed.
There are other demonstrations of various characters that they make and have rnade in this "rve sho\,v ,em,, department,_ but these three are the most rlnusual. impressive, and almost unbelievable ones.
They are continually entertaining groups of men in various departments of the building-btisirr.i., particularl,l, retail lumbermen an_d _pla-ster contiactors, shorving them rvhat Grip Lath u'ill do in practical construction." Thev generally give the visiting group a deliehtful feed_for these mtetings are in the earlv ev-ening usiiall\,-ancl shorv them hos' Grip Lath is rnade. and rvhit it will do.
Mr. Galbraith says that this demonstration department has been of wonclerful service in convincing builciing men of truths. and in removing false prejuclices. If vou-rvant to he shorvn. call Galhraith, and Galbraith will ih.,lr, l..u.
Announcement has been macle of the marriage of E. A. Blocklinger, of Chiloquin, Oregon, ancl Mrs. Blanche lack_ son Sharv, of Los Angeles, at the St. James Episcopal Chur,ch, Los Angeles, on March 28. Arthur E. Trvohy, ios Angeles wholesale ltrmberman and nephew of Mr. Block_ linger, acted as best man at the ceremony. Mr. Blocklinger, well knor,r'n Pacific Coast lumberman, is manager of the Chiloquin Lumber Co., at Chiloquin, Oregon. Follo.wing a honeymoon spent at Flagstaff, Arizona, and San Fran_ cisco, they will make their home at GhilocJuin.
Redwood Coreboard, manufactured from kiln dried stock, through its unusual strength and adaptability is a product for multiple uses.
Redwood Coreboard can be handled as ordinary finish lumber and can be used for years without any danger of bteaking.
Redwood Coreboard will not break, cract or chip. The corners will rernain intact and the board unmarred during the process of construction. It is economical as thete is a minimum of waste.
Redwood Coreboard will not buckle, sag, shrink or warp, an ideal product for papering, kalsomining, painting or for any similar decoration. The soft neutral colot of its surface proves harmonious for any interior.
Redwood Coteboard is a low priced and highly satisfactory board to use on the walls of a house-particularly an attic room, garage, beach or mountain cabin . . . for shelving, boxing, drawer bottoms, picture backing, map mounting, partitions, signs and displays, poultry houses, play houses and folding scre,ens.
Redwood Coreboard is manufactured in smootfi broad panels 5-16 in. thick, 48 in. wide, and in lengths of 3, 4, 5, 6, 71 8, 9, 10, and 12 feet. Ffammond'g maintain a large stock of this ptoduct in standard sizes. Special widths or lengths can be manufactured promptly.
The colored preacher closed his service one Sunday with the following announgement:
"Bredern an' sistern. Nex' Sunday Ah's goin' to preach on de subjeck of 'Liahs'. An' Ah'm goin' to take Mah text fum de sixty-ninth chapteh uv Matthew. All of youse
J KinS Lumber Company, with headquarters at Bakersfield, has purch4sed the yard of the Wasco Lumber Company, Wasco.
Walter G. Scrim, U. S. representative of the FindlayMillar fimber Co., with headquarters in Los Angeles, returned April 9 from a business trip to San Francisco'
who is familiah wid de sixty-ninth chapteh uv Matthew, raise yo' han's.tt
Every hand in the church was raised. Deep satisfaction showed on the pfeacher's face.
"Yessuh," he said. "Youse is de ones Ah wants to preach to. Fo' dey is n9 sixty-ninth chapteh uv Matthew."
L. G. Sterett, Fresno, secretary of the Millwork Institute of California, spent a few days in Los Angeles the early part of April on Institute business.
The Larvrence-Philips Lumber Co. of Los Angeles have moved their office from 633 to 606 Petroleum Securities Bldg. Their telephone number remains the same-\AlEstmore 0229.
l3uilding and Loan Commissioner H. I-. Carnahan has cornpiled a composite statement of condition of all CaliforT-i.a. building and loan associations as of January l, 1931. This is the first time such a statement has-ever been available and offers an unusual opportunity for investors and others interested in these financial inititutious to gain a broad vien' of this half billion dollar business. according to the California Building-Loan League. rvhich recentl-r. riIeased the report.
Considering the 2@ associations of the state as one giant corporation, the cash item amounts to nearlr, $20 000-,000, and bonds approved by the Commissioner io more than $15.000,000, making a total of cash and readily marketable bonds of about $35.000,000, or 8.87" of the investment certificate liabilitv of g+g6.5tt.ttt. Certificates of other associations ancl accrued assets account for another $7,000,000.
Combined loans of California associations total $441,797,- 883. These institutions have 96,301,565 invested in their orvn office quarters, furniture ancl fixtures.
^ Guarantee capital .stock and surplus aggregate $33.000,- 000, or more than 8% of the investment ceitificate liability. Reserve ancl unclivided pro6ts of mutrral associations aie listed at $4,m0,000. and iull paicl and installrnent shares at $17.427.623.
The follou'ing table is a statement o{ conditior.rs of all California associations at the opening of the 1'ear: Assets
P. A. Albertson, sales manager of the Pelican Bay Lurnber Companl', Klamath Falls, Oregon, spent a few davs in Los Angeles around the first of the month conferring'n'ith Lyle M. Titus, the company's California and Arizona representative.
FLOYD DERNIER MAKES NORTHERN TRIP
Floyd Dernier, Lumbermen's Service Association, Los Angeles, has returned from a trip to San Francisco where he ,called on the retail trade in the Bay District. He made the trip north over the Coast Route and returned via the Valley Route calling on the retail dealers along the way.
Excetpts from an Address delivered at the Meeting of the Lumber and Allied Products Institute of Southern California, at Los Angeles, April7, t93l
If I were obliged to pick out the one thing that is of most importance to 1'ou for the long fttture I rvould unhesitatingly emphasize the recommendation of Mr. Burnaby that youleach yourselves to create nerv business by group advertising and group trade promotion activities.
The greatest u'eakuess of your business (taken as a 'r,r'hole) is that you do not sell anytl-ring. You dellen<l upon the contractor ancl the speculative builder to sell your proclucts and then r'ou fight one auother for tl-re business tl'rey create. Yott cry a lot about the contractor putting the'price on )'our merchandise but so long as he sells it for you he has the u'hip hand and cau and rvill allsolutell' rlrn your business except lvhen yott vvork tclgether closely enough to keep him from n'hip-sarving yott.
The contractor has not alrvays lteen yottr salesman aud tl-rere will come a day u'hen you rvill again sell your olvn products and the contractor rvill resume his normal funclion. Ten years frorn today a g'reat many of you rvill be selling homes direct to the consllmer and the contractor n'ill be onlv incidental to yottr business instead of .vour chief reliance for volume. In trventy years the lumber business all over this country rvill by evolution have become purveyors of the nation's homes.
This change is already here for some of you, particularll' in the smaller commttnitr'. It is an easier transition for the smaller dealer in the rt.rtillet community than for the large citv dealer rvho has chased excavations so many years that he-has lost touch rvitl-r the real needs of the buying public and ceased to cater to anyone except the contractor or his purchasing agent. His entire staff in firost cases is composed of men rvho have Irever itr their lives actually sold anything and rvho 'rvill naturally fight any pl'oposal rvhich means that they rvill l-rave to get out of their accustomed groove. Nevertheless the change is on the rvay and you will either get in step rvith it or drop back to the side lines arrd rvatch the parade go by.
One of these fine days you are going to be kicked in the pants by Sears-Roebuck & Company, and after swearing at them for about a vear you will discover that you can match their operation and make more rnoney cloing it than you had been making rvarehousing lumber for contractors. You could learn, of cotlrse, from the experience of the dealers in Nerv Jersey, in Chicago,.in practically all of Illinois and Indiana, in St. Louis, but you probably won't.
In Collinsville. for instance, the dealers after losing onethird to one-half their business to Sears Roebuck, joined together to sell homes to the consumer and by.advertising, and. of course, delivering rvhat they promised, got their business back. In Chicago some 150 dealers aclvertise in the daily papers, run a Bureau where the public can find out anything from horv to install a shoe shelf to how to finance an office building, and are even so modern that they go on the air once a week.
St. Louis is probably carrying on the most sensible and constructive joint lumber yard program in the-couutry in spite of the fact that some of the big boys therc fight among tfremselves. They got the Better Business Bureau of St. l-ouis to organize a Construction Industries Division into rvhich they lventually pulled the leaders of every bra-nch of the industry and have issued "Good Practice Specifications" on r,vhich they put in a solid year of work t'hich are not only educating the consumer lrttt elevatins !h9 rvhole constiuction industry. They appear to have ended the reign of the jerry builder in St. Lonis'
We catr do these same things for ourselr'es here once we lift our eyes and see a picture of ourselves as merchauts selling security, comfort, and pleasure in the form of better homes, better apartments, better stores instead of rvarehousemen for contractors.
We have sat idly by and let jerry builders plus the special assessment evil plus extortionate second trust deed financing rvreck our normal market for individual home building by normal Americans and we could lvield a tremendous influence to correct this situation if we would organize for that purpose, coltle out in the open and advertise our \\rares' not for u'hat they are to us-2x4s and sash-but for u'hat they are to the buyer-home, comfort, security, pleasure. pride of olvnership.
You can even do it as an individual but not so successfully as can a group. You can make more money ringing doorbells than you can chasing excavations or building permits. A Chicago yard adcled 277 new accounts last year by creative selling from a direct mail campaign to 2000 prospects; a Buffalo yard removed their bttsiness from the competitive field and doubled volttme; National Gypsum increased their orvn and the business of their dealers lo/o in l93O when volume rvas ofr 3O/o; one retail salesman in a farm community in Oregon, popularly supposed to be broke, sold over $10,000 in 3 months in a cold canvass. and practically every dollar of it 'ivas created by his visits; .a man in Iorva called on 1462 farmers and kept his yard busy all rvinter just by as he puts it "u'earing out less pants and more shoe leather"; another dealer east of the l\{ississippi last year made 2O7o net on his capital pulling door bells and said "lve sell them the lumber they need before thev are induced to spend their money for cars or radios."
Fear and laziness are the onlv things to keep any yard from similar success. I have seen a list of 30O suggested improvements to homes requiring lumber and an additional listof 400 more wood using suggestions applicable to farms. Your business is just like a rvheelbarrorv. It rvill stand right where it is unless you pick it up and push it along.
The greatest thing yoir can do for your business right norv is to push grade-marked lumber. Follow Harry Lake's
sugg'estion and furnish grade-marked lumber whether it is called for or not.
Up-graded No. 3 will never be bought again by a contractor who has built one job of straight grade No. 2 and No. 1. That you can do as an individual. As a group, u'e can advertise it to the trade, guarantee W.C.L.A. grademarking jointly with the West Coast Lumbermen's Association, possibly issue certificates, and rvork to get all money lenders to specify grade-marked lumber and souncl construction.
It costs you a little more money to serve the trade rvith grade-marked lumber but not a fraction of what it rvould cost you and has cost you in the past to meet the price competition of dealers who sell up-graded No. 3.
I might g'o on at any length to point out the danger of a weakening morale, of believing contractors' lies and salesmen's irnaginings in preferen,ce to a fellow owner's statement and the necessity for continuing faith and a stiff backbone but I could not possibly say it as well or pointedlv as Calvin Coolidge put it in an eclitorial last December rvhich Mr. Lynch calldd to my attention at the time. "l{uman relationships," said Mr. Coolidge, "that are of any value rest on faith and confidence. When those disappeai, tl-re rvhole fabric of governmental, social ar.rcl business intercourse clisappears rvith them."
This Institute, Gentlernen, is nothing 'rvhatever except your faith ancl confidence ancl the faith and conficler.ce bf your neighbor that you both are going to play the game as \{r. Coolidge so ably stated itif 1'ou let-this faith- ancl confidence clisappear I'our Institrrte rvill disappear with it.
Efforts are being made. accorcling to the local tracle, to have the Provincial Government lift temporarily the ex- port tax _on Crorvn lancl logs as loggers -claim an emerg'ency exists, states a report from Vicl Consul Robert X4. Nervcomb at Victoria and made public by the Lumber Division of the Department of Commerce..-Providing the export tax_ is lifted, Vancouver logging camps expect to increase the shipment of logs to nearby Ameriian puget Sound polnts.
Further. the timber industry also seeks a reduction in timber royalties which are the-taxes collected bv the pror-ince on timber .cut on Cror,vn lancls. A reduction is said to be necessary to meet the exigencies of the present unerlployment situation.
Vancouver Island logging interests report that 50 per cent of the logging camps and mills are ilosed ancl unGss steps are taken to bring relief. more camps and mills mav be forced to shut dou'n, as most of them are now operat- ing at a loss.
^ E. .D. Kingsley, president of the West Oregon l,umber Co., Linnton, Oregon, left for home April 9 aJter a short visit to San Francisco.
While in San Francisco Mr. Kingsley made his headquart€rs at the Wendling-Nathan C-ompany's office. He found time to take in a couple of basebill games, in company with Duke Euphrat and Roy Hills. One of these was the opening game of the season between the portland Beavers and San Francisco Seals at the new million dollar stadium.
f,l VERY dealer knowe that continuous demand lJ is the only road to profitable turnover. And before there can be demando there muet be d.esire to buy.
That ie the job of advertieing. And that ie why Celotex, from its very first year, has been backed by powerful, carefully planned advertising campaigns. Year in and year out Celotex advertising is educating home ownere on the wiedom of Celotei home insulation.
The effectiveneee of thie publicity ie shown in the growth of Celotex from first-year production of only f8 million feet to the preeent figure of 332 million feet annually.
Thie year's Celotex campaign ie by far the moet extensive campaign back of any insulation material. ,t8 publicatione circulated to every part of the country are telling the Celotex etory.
The total number of advertieements appearing in these magazineg meang that during this year alone 132,000,000 individual meEsages will point out the merite of Celotex ineulation for home comfort and fuel economy.
Theee plans are ueed to advantage by hundreds of dealere. Their p.urpoee ie to help you produce a fastero more profitable turnover. Vrite for them today.
The Celotex Companyo 919 North Michigan Ave., Chicagoo Illinoie. fn Canada: Alexander Murray & Co.o Ltd.o Montreal. Salee dietributors throughout the World.
(The following eloquent tribute to his native Dixie was written by the late George M. Bailey, Editor of the HousI ton Post, in response to the guestion propounded by "Life" I i" a special "Dixie Number," "Is there still a Dixie?")
f Yes, there is still a Dixie. A Dixie in the hearts of some \ of us older ones, and in that realm of the spirit fancy may \\.--on visions of the most beautiful of scenes' the loveli-?st faces, the days of cloudless blue ! Dixie, the East to which those of us who stand on the rim of the failing day turn in devotion while the shadows creep ! Dixie, the Glory Land of the Past, the golden bourne of memory's silent rambles, the hallowed Solitude in whose cool depths the lost chords of life breathe again their music into the Soul ! Dixie, Love's Shadowland, Peopled with the unfettered spirits of the noble and the great, redolent of memories that do not die because they cluster about things immortal, templed with the dream-fabrics of a nation that drew from out God's boundless deep, and, after four years of glory, - turned again Home ! Dixie, the Beautiful and Glorious, the sweetest chapter of History, the noblest epic of the ages, the light of yesteryear whose effulgence gilds the crest of Time's swift onward flight ! Dixie, the Stainless Mother of a Nation, the indestr"uctible Kingdom of the Twilight-Dixie, the incomparable South of our Dreams'
Auto Salesman: "I'd like to show and snappy in a closed car."
Flapper: "I wouldn't be interested; you could."
you something new and I don't believe
The wayfarer
Perceiving the pathway to trut
Was struck with astonishmeri
It was thickly grown with weed
"fla," he said,
"I see that none have passed here in a long time."
Later he saw that each weed
Was a singular knife.
"Well," he mumbled at last, "Doubtless there are other roads."
Crane.
-StephenBy
John GalsworthY, ,/
Courage is but a word, and yet, of. words, (1/ The only sentinel of perrnanence; The o,nly watch-fire of cold winter days. We steal its comfort, lift our weary swords, And on. For Faith, without it, has no sense; And love to wind of doubt or tremor sways; And life forever quaking marsh must tread. Laws give it not, before it prayer will blush, Hope has it not, nor pride of being true.
'Tis the mysterious soul that never yields, But hales us on and on to breast the rush Of all the fortunes we shall happen through. And when Death calls across his shadowy fieldsDying:it answers: "ffere! I am not dead!"
I find it \sier and riches oG.Jhe hind. Tsj of the wo;I\.\alfo""" ' rich; but giv\fe'ttt ttre me my imagin\on and
find contentment in the of-Jhe hinS. Tske{rqf,l me all the so-called riches wor\alatfui"e me\dagination and I shall still be of the world and take from will plunge me deep into the bottomless pit ol indesclibfple misery.-Author Unknown'
GOO AD E
She had just been hired job in the big side show. And she said to the boss:
"Is there any partic advice you would like to give me. about this work I starting?"
irrtl. :Tgl<e ,al!""" -, letll the v front of the thoughtfully; lady."
The copper's hip bulgedThe Chief yelled "Stop"And what he found Was corn on the cop.
ever undress in
Evangelist: "Look what de Lawd has done fo' you. Gib him a tenth."
Enthusiastic Member: "Amen! Gib him mo'! Gib him a twentieth."
- Htrgh Handley, sales manager of Van-Arsdale-Harris
I.unrber Co., San Francisco, is-a real air trav€l fan. Not onll' does he take many long business trips from time to time b1'air, but he does a lot of flying in private planes ou'ned bv hi" friends. On a receni S"undav he .ivis the guest o_f R. M. Herring. division manag'er, Shell Oil Companv. San Francisco, for a long ridJ in the company,s i,ockheed \rega cabin plane. The partv rvhich alio included as guests Capt. and Mrs. Nish of San Francisco, left San Francisco at 8:15 a.m. on the Alamecla Ferry ancl took off from Alamecla half an hour later. Thev fle# over Lake Tahoe. headed south for a good vierv of Yosemite, nra-king -a lotr-stop run to GlendalE. Returning the plane follou'ed the sea coast most of the rva1,, makinq a stop at Santa Maria for a late luncheon. and irriving in Alamecla in time to catch the 4:40 p. m. ferry for San Francisco.
A. L. Pickens, Zoologist, Universitl' of California, rvas the speaker of the day at the resular montl-rlr, luncheon nreeting of San Franciico Hoo Hod Club No. 9.'held at the Commercial Club, San Francisco, at noon March 26.
]Ir. Pickens talked on Termites and White Ants. and rvhile the clrv sounding title of this talk probably had the elTect of mai.ing the ittenclance the smallest oi the year up to nolv, it can be said that those rvho attenclecl thor,r.ugn-ly _enjor.ecl the speaker's treatment of a subject that should be of interest to everybodv engaged in any branch of the lumber business.
President _lim Farley presided, and expressed the hope that the next meeting ivould bring ouf a much larger attendance.
Frank Trorver made an announcement regarding the pro- posed Big Tree memorial to the late Parson -Simpkin. Lumbermen, he said, will shortly be given the opportunitl, to subscribe for this. The money suSscribed u-iil'be given to the funcl for the purchase of the Calaveras Grove, and in consideration of the subscription of a substantial amount, ong of the trees in this gtb't. rvill be dedicated to the memory of the Parson.
Recent statements of the British Columbia Minister of Lands before the British Columbia legislature indicate that the provincial government proposes to send a lumber comrnissioner to the United Kingdom, states a report from Trade Comrnissioner E. G. Babbitt at Vancouver to the Lumber Division of the Department of Commerce.
The Minister stated that as a result of the visit of the British Columbia lumber delegation to Australia in l9D, British Columbia's ratio of Australia's purchases has prac- tically doublecl in l93O over 1929.
Further, the lVlinister stated that the milline and losgins capacity of British Columbia is more than 50-per ..nt'-iaG and that the solution lies in wider markets incl this requires trade extension work.
The United -Kingdorn takes annually about 3 to 3l bil- lion feet of softwoods of which the Minister believei British Columbia could supply a larger share than at present. A lumber commissioner, the Minister states, thoroughly conversant vvith the qualities, grades, and uses of gritish Columbia species could place be{ore architects, engineers and users the merits of British Columbia woods.
In many ahopr where the PLANER SAW hac ben insralled the necerr-ity of planing before glueing jointr hae been etim- inated. Thie ir due to the emoJth, furt cutting of thie caw. The -Plener Saw crqu-cutr or ripe on hard -or eoft wood and does not bunr or scorch, Made 6 to 24 iucher in diameter. SIMONDS
rtRedwood is as tpermanent as the pyramids'. When you buildbuild it to endure. Redwood is always available at dependable prices.tt
As a memorial to Parson Sirnpkin' late Chaplain of Hoo Hoo International. a committee has been formed for the purpose of securing and dedicating one of the Sequoia Gigantea in the Calaveras Grove of Big Trees in Calaveras County, California.
The plan proposed is outlined in the following l.etter which has been sent out by the committee to lumbermen:
"TO REMEMBER PARSON SIMPKIN." That is the pur,pose of this letter and of the plan we gro^pose. It seems but- yesterday that this genial nobleman of God was among tt, iitrpirtttg"us with a riew vision of the service of Lumber t;'"iilki;a; promoting goodwill and co-operation within the industry, piavi"g the-pirt of a real--Jriend and brother to hundreds of lum6e.*ett and their families, who came to know him intim,ately.
"For nearly nine years Peter A. Simpkin-was the Supreme Chaplain "nd Fi.ld -Officer of Hoo-Hoo. His duties carried hitr'tt all parrts of the United States and Canada; 50,000 miles of travel pir yeat was no uncommoll record t he b.ecanre the .best-known and most welcome visitor in the lunlber circles of America.
"His was a unique task and with splendid talents and uutiring devotion did' he perfornr it. Ha-ndicapped with. a frail body, yet with unquenchable energy, he overcanle oDstacles ittii *i,"ta have appalled a man of weaker spirit. The. call of duty found him ready to face the coldest region of witt'ter .or the hottest of summer. With eloquent voice and pen he--lairored to spread the gospet of confiden-ce and understanding among the many conffi.tittg elenrents of our -great -lumb-er iniustri. whose principal function he most sincerely believed ro be- that of the Naiion's lfome Builders.
"When he commenced his work for Hoo-Hoo the lurtrber business was under a cloud of misunderstanding by the publi;. Politicians spoke glibly. of a- nrythical Lumber Trust *hi.h *". despoiling t-!re naiion's forests. The industry had few friends. We k-neiv these charges were unjust, but did not know just how to refute them' Parson Simpkin was able to get a hiaring in places tro -one else could reach' He was hea-rd with .tgir "nd sympathetic interest by se.rvice clubs ""a ..ot". of 'kindred organizations. The Ameri'can peoqle besan to learn of the constructive service of the lum'ber trade' No""e of us can value the great work he did for Lumber, both within and without the industrv. Shall that splendid contribuiiot-t of Peter A. Simpkin be forgotten all too soon by- a fruiv ana thoughtless and perplexe-d lumber business and its altiid trades? -The ansrvei must be emphaticaltv NO!
"Here then, is our Opportunity to set up and dedicate a Memorial to ihis great apostle and servant of our industry, one that will be 'the mosf fitting rentembrance of all that hc ir;i. i"a ala. Just rrow the Cilaveras Grove Association is
trying to raise the last $15,000 needed to complete the $275'000 Jund-for the purchase of this famous Grove of Sequoia Gtgi"L", "o"tprising about 3,000 acres. It is the most northerly- -ti"r. bi thii spec-ies and the one nearest to any large cent-er of iooulation. One-half the 'total sum will be paid by the State bf'California, and the other half is being raised by private .ubscriptio". ' The lum,bermen of California are now asked to ao ttreir bit in saving this magnificent forest for the use and enjoyment of 'this and future generations.
"It is the settled policv of the Park authorities that no trees in the Calaverai Grove will hereaf'ter be named for any Derson: but in view of the lumbermen's interest in conservaiiott of forests and this wonderful grove in particular, and of the high ptace held by the late Par,son Simpkin in .the affection if American lumbermen, we have been promised the rare privilege of naming a noble tree in this grove as- a mentorial'to hirn'; and the setting before it of .a granite boulder in which shall be imbedde d a suitable bronze tablet. r hrs spot shall be'come an American lumbernlen's shrine'
"The necessity of prompt action to enable us to embrace this great oppor'tuniiy is'our only excuse for an appeal to ltmberiren foi'funds it a time when every dollar counts. But wc must not let this golden occasion slip from us. A reasonable :1,1,,1..each fridnd of Parson Simbkin will put the project
"Parson" knew and loved the forests of Ameri'ca, but none with more awe and worship than these Sentinel Sequoia -of the Sierra, within whose piliared temples he frequently spokc with all the eloquence born of his brilliant mind, generous soul and inspired tongue' Like these poems in trees' he too pointed the way upwird for the individual and the industrl'' He -as ,f aithful tb his task f or Lunrber, even unto death. Wi mus.t not fail in this present two-fold purpose of Forest Preservation and Remen-rbrance. Surely, nothing would have been trtore dee,ply appreciated by Parson Simpkin himself'"
The Parson Simpkin Sequoia \4emorial Cy'mmittee inclucles the following: Honorary Chairrnan,{ Fletcher L' Walker, The Red River Lumber Co.. Westwood, Calif.; Executive Chairman, Charles G. Bird, Stockton Lumber Co., Stockton. Calif.; Secretary, C. D. LeMaster. Sac-ralnento. Calif.: Frank W. Trower. Trorver Lumber Co., San Francisco. Calif.; A. J. Russell. Santa Fe Lumber Co.,-San Francisco. Calif.: H. Sewell Morton, Hill & Morton, Inc., Oaklanrl. Calif.; James J. Farlel', Tlhe Paciiic Lumber Co., San Francisco, Cali{.; Ray B. Cox.. Iluilt-In Fixture Co., Berkeler.. Calif.; Bert E. Brvan, Stral>le Hardwood Co.' Oaklanil. Calif.; Edrvarcl Tieijen. Sudden & Christenson, San Francisco, Calif.; T. L. Garcliner. Millwork Institute' Stockton. Calif.; W. T. Black, "The California Lurrrber Merchant", San Francisco, Calif.
E. W. Backus, president of The Insulite Company, Minneapolis, Minn.. announces the appointment of Tom V. Sarvyer as sales manager of the company rvith headquarters at their Minneapolis offices. IVIr. Backus also advises that in the future ail Insulite products will be marketed through the retail lumber dealer. "During these many years we have proved to our satisfaction that in the marketing of such a product as fnsulite, the retail dealer is the logical, substantial, and progressive merchandiser," states Mr. Backns.
When The Insulite Co. made its decision to establish an exclusive retail dealer lumber distribution, N{r. Sawyer. who is knorvn to retail dealers throughout the couniry, u.as selected to put this policy in force. Mr. Backus is eftremely optimistic over the business outlook. and with l{r. Sawyer in'charge of sales and rvith their exclusive retail. lumber policy. they expect 1931 to be a banner year for therr company.
^.I,-umber production is still very heavily curtailed in the Philippine _Islands, after a t intei during *tti.t production u'as far below 5O per cent of normal.
Trtg of the biggest mills in the Philippines burnecl during the tvinter, those of The Irrsular Lumbir Company, and oT th.e- Negros Philippine Lumber Company. The'Insular millis being rebuilt at the present -time. The Nesros plan-t will not be rebuilt as they have not timber lefi tq justify rebuilding.
The ririll of the Findlay-Ifillar Timber Company, after being shut dor.vn for months, has started operations, but will require several months to build up a commercial itock of luml>er.
All Philippine lumber stocks of the class of materials shipped to the United States, are very low.
dergo an almost ,complete nerv development during
The architecture of San Francisco will undoubtedlv unthe next generation, adding to the attractiveness of the city as one of the most delightful places in r.vhich to work and live, according to Lervis P. Hobart, prominent San Francisco architect and designer of the nerv Mills Torver. His observations in this connection tvere rnade in the course of an investigation of the Crocker First National Bank to project the future of San Francisco in all phases, including industrial and commercial possibilities and general civii development.
"San Francisco's unsurpassed location. r,r'ith its marvelous waterfront of both bay and ocean, and rvith the topog- raphy of hills, should be-one of the most beautiful cities in the world," said Mr. Hobart.
In the San Francisco of the future. Mr. Hobart sees: "A modern trend of high lluildings ; opportunities for a wonderful rvaterfront with several elevated landings over the Embarcadero for trans,continental and trans--Pacific airplqlq..; the 'city's hills crorvnecl with great apartment buildings: beautiful parks and boulevards develbping as the ci.ty grows and spreads dolr'n the Peninsul-a; *and Chinatown, North Beach. Potrero and other districts each adopting its orvn individual and characteristic architecture."
Strenuous efforts of the San Fran,cisco Fire Deoartment resulted in saving the big hardrvood yard of Whife Broth-
e1s, _!gn Francisio, {pri-i S, when fiie srvept the plant of
srr, J4u rtartcrsco,.nprll o, wnen nfe Slvept tne plant Ot the Western Box & Excelsior Co. in the saine blo&. The firemen extinguished a nurnber of srnall fires n'hich startecl in White Brothers' yard.
On March 23, 1931, the Klamath Pine Distributors announced the change of their firm name to the Kent Lumber Company. This_- indicates no change in management, ownership nor policies but merely readopts the nam-e under which the Kent Lumber Compiny stafted in business in 1925. The Kent Lumber Complny have offices in the Russ Building, San Francisco, and are-distributors of California white and sugar pine.
Practical Lumberman with experience, saw mill to consumer in hardwoods, White and Sugar Pine, am now and have been specializing in Industrial and Wholesale sales in Los Angeles and Southern California for nuinber of years' Would be interested in position a's sales director or promotion work for well ratbd lumber ,company contemplating the establishment of an Industrial department. My knowledge of sour,ces of supply, together with my clientele would be invaluable to the right party. Address E. M., Box C-377, California Lumber Merchant.
Lumberman with experience in Sales-BookkeepingAccounting-Credits-Collections-Etc., open for position. 7 years' experience with Southern California retail and wholesale hardwood firm. Good knowledge of Sugar and White Pine, Hardwoods and Fir Panels. Age 36. Can furnish references. Address Box C-381. Cal'ifornia Lumber Merchant.
STATEMENT OF THE OWNERSHIP, IVIANAGEMENT, CIRCULATION, ETC., REOUIRED BY THE'ACT OF CONCRESS OF , AUGUST A, PP,
Of The California Lumber Merchant, published Semi-monthly at Los Angeles, California, for April 1, 1931, Statc of Californra I Eii,iti'ot-iii'.?iigele", l
Belore mc, a Notary Public in and lor thc 9tate and county sfoscsaid, -pcrsonally appcared J. E. Martin, who, having beeu duly sw.orn according to law, deposcs and says that he is thc ManagiaS Editor of The California Lumber Merchant, and that the follouing is, to the best of his knowledge and bclicf, a true statemcnt of the omcrship, mamgement (and if a daily papcr, thc circulatim), ctc., of the rfccsaid publication for the date shown in the above caption, required by tha Act of August U, 1912, cmbodied in section 411, Postal Iaws and Resulation3. Drintcd o! thc rcvcrse of this form. to wit:
t. fhat the -nimcs and addrccscc of thc publishcr, editor, managiag cditor. and burincss managcrs arc: Publishcr, J. C. Dionnc, 318 Central Bldg., Los Angelcs; Editoi, J. C. Dionnc' 318 Central Bldg., Los Angelcs; Managing E<litor, J. E. Martin, 318 Central Bldg., Ias Angeler; Business Managcrs, None.
2. That thc owner is: (If owncd by a corporation, itg namc and addrecg must bc statod and eleo imnediatcly thereundcr the names and addresseg of etockholdcrr owsing or holding one pcr ccnt or morc of total amount of stock. If not owtrcd by a corporation, thc names and addresscs of the individual owners must bc given. If owned by a 6rm, company, or other unincorporated concer!, its namc and address, as well as those of each individual menber. must be civen.)
The California Lumber Merchant (a corpoiation), 318 tentral Bldg., Los Angeles.
J. C. Dionne, 318 Central Bldg., Los Angeles.
J. E. Martin, 318 Central Rldg., Ips Angeles.
A. C. Merrymal, 318 Central Bldg., Ins Angeles.
T. P. Wier, Houston, Texas.
3. That thc known bondholderr, oortgagees, ead othcr tccuritt holders owning or holding I Der ccnt or more of totel anouat of boodi, mortgagcs, or othcr securities are: (If therc arc !onc, ro statc.) Nonc.
4. Tbat thc two paragraphs next abovc, grviol the namcr of thc owners, stockholders, and sccurity holdcrr, if sni. coatein aot only the list of rtockholdcrr and security holders as thcy aoDcar uoon thc books of thc comtnay but also, i-n caccs r-hcrc ihe-itocthtildcr or security hol{cr appcqir upo,t! the looka of t}c omprny tr trurtcc or in gny othcr fiduciary relatioa, thc namc of thc pcrron or oorDorarion for rhom such trustcc ir acting, ia givcn; aleb-tbrt thc eaid two parag:aphr cortcin statcmcntr cmbrecing affiant'r full knorlcdgc rnd belief ac to thc circumstanccs and conditious urder thlch rtockholdcrt and securit:/ holdcrg rho do not sppcar upon thc boo&r of thc conDrny recunty nordera rno gppc3r tnc tnc comDant as truatac., hold ctocL and securiticr in r cepecity othcr tharr that -of a bona 6dc orner3 aad thie afiiant har no rcesoh to belicve that any other persoa, alsociation. or con ontion hac eny intercat dircct or indircct in ihc caid ctock. boaala, or otherr cecurities than as so statcd bv hln.
5. Thet tbc avcrs8c numbcr of copict of crcb i*uc of tldr oublicalion--rold -d-dirtributcd, thropgh thc-.meilr- or- othcrrirc, !o pei!
For Sale-Small lumber yard with good established trade; poor health reason for selling. Address Box C-378, California Lumber Merchant.
Wanted, A No. 1 Bookkeeper; must invest 9250O and furnish references. Address Box C-379. California Lumber Merchant.
_,Wanted good man to take full charge of retail yard. Must invest $5000; money fully secured. Salary open. Address Box C-380, Cal'ifornia Lumber Merchant.
By experienced all around lumber office clerical man. A-1 references regarding integrity and general qualifica- tions. Address Box C-382, California Lumber Merchant.
"Ooly the Piston movestt
Yz to 2-inch Dritling Capacity.
Weights 10 to 20lbs.
Priced at t100 and up.
Electrlc lDrllls, Att Slzcr
Portatle Gdnders and Bcnch Tfpc
Goncrete Surfaccm
Strand Fledble Sbsltt and Equlpnat
Efecclc Hand Sawr tendcm . PoHthcm . Bultcat
If r jo& crrr br donr rith rrr Coctric tool-rr hevr L
Planing Mill Machinery for sale. All modenn, new 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8460.
Experienced man wishes job as retail manager or salesman. 31 years of age, married. 11 years' experience in management and sales work, also bookkeeping. Will start at once at a livable salary. References. Address Box C-383. California Lumber Merchant.
Wanted man not over 30 to take complete charge of set of books for retail lumber yard. Must operate Burroughs Bookkeeping Machine. Country town in Northern California. Population 3,000. Steady job with chan'ce for advancement. Referen'ces required. Answer Box C-384, California Lumber Merchant.
By Northern California wholesale lumber company. Prefer man familiar with San Francisco Bay trade. Write in confidence, stating age, experience and salary expected to Box C-387, The California Lumber Merchant, 112 Market St.. San Francisco. California.
Lumberman rvith experience covering that of ManagerSales-Office-Foreman-desires position. Will go anywhere. Good references. Address Box C-386. California Lumber Merchant.
20 million feet of timber for sale at Crescent Mills, Cali- fornia. One-half Pine and one-half Fir-two miles from the railroad now being built connecting Western Pacific and the Great Northern. Can arrange satisfactory terms. H. S. Hersmen, Owner, Gilroy, Calilornia.
rr1tr7"n1sd"-i\q1iys young man, good head, to assist bookkeeper-retail experience, lumber, paint and hardware preferred. Address in own handwriting, Box C-385, California Lumber Mer,chant.
CapaLle Mill Superintendent, rvell known, open for posiliog. Expert estimator-detailer, and on shop layouts. Reliable references. Now employed. Can take fob within tu'o rveeks' notice. Address Box C-388. The California Lumber Merchant.
Splendid opportunity to invest $10,000 to $15,fiX) in well established retail lumber business in Northern California. Money is needed for expansion. This modern yard is located in town of 12,500. Tourn and district are due for fast grovrth on account of important local developments. Rare chance to get into developed business with unquestioned prospects for expansion References exchanged, and fullest investigation welcomed. Address Box C-389, California Lumber Merchant, ltZ Market St.. San Francisco.
The office of the California Lumber Merchant is constantly receivitrgapplications, fro_m both men and women, desiring work with lumber concerrn. Moot of lhese have had previous lumber experience.
When you are in need of help of any kind, either office or yard, why not get tfre habit of calling us first and giving us an opporhrnity to be of seroice to you as well aE to tfiosengeding employment? There is no charge with this service, to ernployer or employee.
This column of ..wants" "[f :fl'l|,fiils, is
pfaUfY. minimum of labor in laying and durablliry are threei-portant qualifications of Long-Bell trade-maiked oak foor' irg. And, because of these qualities . . . economy! The first-time user is almost invariably a rePeat-cllstomer, for experience Proves its economy and satisfaction. Builders are finding Long-Bell oak flooring one of the most effective talking points on good construction.
Long-Bell Lumber Sales Corporation
R. A. Long Bldg., Kansas City, Mo. Lurnbermen since 1875
l)<rugias Fir [-unrbcr, Timlrcrs, I)oor an<l \\'itrrlou' Iirames, Trinr|ak; \\restem llcrrrLrck Lurlber; \Versterlr llecl ('ctlar Si<ling anrl Shingles; Southern Pinc Lnttr' lrer an<l Tinrlrt'rs: Southern Harrluoo<l l,umllcr,'Iitrrlrers an<l 'frimpak; ()alt l,'Lxrrinc, "CEt-l-ized Oali Fl<xrring Strips, "CELLizetl ()ak liloor Planks, "CIrl,l,izcrl ()ak F'loor lllocks: Califomia \\'hitc Piie I-Lrnrlret, Sash and Doors, Il<rx "Shrroks; (lreosoted Sorrthcrlr Pilc Lutnlrcr, -fitrrbers, Posts, Poles, Ties, Cuartl.llaii lbsts, Piling.
Perhcps a great many dealels never looked at it that wry, but in selling roofing, the profits depend greatly on the product. You know, oI course that preferred buying arangements are ncver permanent. Ve still maintcin that over a concistent length of time roof. ing profits depend on the product.
Veaver- Henry rooling, being good roofing, is populcr with home owncr. Has been, not for just two, Jive, ot six years, but scores ol years. Morc of it ar
sold by active dealerc. Their sales volume swells considerably, so does their profit.
Today this product is being sold to homc owners along the .entire PaciIic Coast. It is known as fine roofing throughout thoucands of square miles of teritory, and maiority of sales are made through our dealers. They are selling a good product in large volume because the product is good . You may see why profic depend greatly on the product.
