The California Lumber Merchant - July 1926

Page 7

A Good Interior 60 Years From Today

And perhaps longer. For the span of usefulness of Schumacher Plaster \7all Board can be measured by generations. Gypsuma mineral that has a natural affinity for the sinewy fibers mixed with it, provides unusual durability. Home Builders are seeking strong, permanent interiors. Recommend Schumacher Plaster Wall Board ro them.

SCHUMACHER V/ALL BOARD CORPORATION

San Francisco - Los Angeles - Seattle

schumache'WAIL rlj

VAREHOUSES: Tacoma. Portland. Stockton, San Rafael. Oakland, San Ftancisco. San Jose, San Diego.
NO. 2 We JULY iournal, also publish rvh ich Index to Advertisenrents, Page 3 at Houston, Texas, The Gulf Coast Lumberman, America's forcrnost covers the entire Southlvest and \{iddlewest like the sunshine cor-crs retail lumber Calif ornia. vol-. 5. 15,1926

There' s M ore to Manufacturing Than a Good Saw MilI

While modern equipment is imperative to good lumber, the quality oI the finished product is also determined by the spirit and standards under which the entire plant operates.

k is in the manufacture oI Southern Pine that Pickering first established its policy o{ developing an esprit de corps among the rank and file of each crew, resulting in a personal sense of responsibility and pride on the part of each man in what his mill rurns out. Today alter nearly fifty years o{ operating in the South, this policy continues to serve the trade in the splendid type of Pickering Shortleaf Finish, Mouldings, Lath and Yard Stock, produced at our Haslam, Gxas plant, every car quali{ying in lull under the slogan that

We can load Southetn HatdYoods mixed Yith Pine, if wanted

..OURS IS THE STANDARD"
PICKERING LUMBER COMPANY, Kansas City, U-S-4. Sales office-6O2 First Nat'l Bank Bldg., San Francisco r 615 Central Bldg., Los Angeles
July 15, 1926 THE CALIFORNIA LUMBER MERCHANT OUR ADVERTISERS Pioneer Paper Co. fnside B. Cover Pratt & \t/arner * Red River Lumber Co. 2l Reynier Lumber Co. . ..... .... 44 Riverside Portland Cement Co,......... :t * * * *Advertiscrnent appears in alternate issues. Albion Lumber Co. .... 47 Arkansas Oak Flooring Co. {< Associated Lumber Mutuals * Baxter, J. H. Co. Beckstrom, L. A. 42 Bcebe, W. M. Btnn, L. W., Lbr. Co. 8 Bookstaver-Burns Lumber Co. 3 Booth-Kelly Lrunber Co. . * Bradley Lumber Co. ......... 47 Brown" Rollins A. * Built-In Fixture Co. .. . .. .. . 41 ButtressMfg.Co. ........27 Cadwallader-Gibson Co. ... ...... 43 California Panel & Veneer Co. 45 California Redwood Association 5 Calif. Door Co. * Cal. Wlr- Sug. Pine Mfrs. Assn. 17 Central Coal & Coke Co. 19 Chamberlin & Co., W. R. ....... 18 Cooper Lumber Co.. W. E. .. 16 Coos Bay Lumber Co, . ., ... 47 Coos Veneer & Box Co. x' Creo-Dipt Co. ........37 Crow's Lumber Index * Dallas Machine & Loco. Wks. {' Dodge Co., E. J. . 42 Dolbeer & Carson Lumber Co. .. 39 Eagle Lumber Co. 10 Evergreen Shingle Corp. 46 Foster Bros., Inc. . * Fruit Growers' Supply Co. .. 41 General Plywood Co. .. 12 Gripper, Jerome C. 49 Gritzmacher & Gunton .........42 llammond Lumber Co. 29 :F ,l * ANNOUNCING BOOKSTAVER.BURNS TUIUBER COMPANY (wHoLESALE) DIRBCT MILL REPRESENTATIVES ECLIPSE MILL COMPANY, Everett' Washington CROSSETT WESTERN COMPANY' Wauna, Oregon Qperating S. S. FREEMAN & COMPANY VESSELS LOS AI.IGELES 616 Chamber of C.ommerce Bldg., TRinity 0796 SEATTLE, WASH. White-Henry-Stuart Btdg.

PHIL B. HART

Manrgtnl Edltor

A.M.THACKABERRY

Clrcubtt6 Malrr.f

A. C. MERRYMAN

Advcrdrbg

J. E. MARTIN

Mrr. Srlr Fnaclrco ()fic

W. T. BLACK

Mrr. Pctlard Ofilcc

Subrcription Pricc, $2.lXl

THE CALIFOR}.IIA LUMBERMERCHANT

JackDionne ,futlishu

Incorporetcd mdcr thc hwr of Caltfornia

J. C. Dlonnc, Pree. rld Tru.; Phll B. Hrrt' VlcaPnr.; J. E. Mrrdg Secy. PublLhcd thc l.t rnd l5th of och E6th tt 3l&rr-20 CENTRAL BUILDTNG. L(Xt AIIGELES, CAL., TELEPHONE, Vrlndlhc (tl5 Entcrcd ae Sccond-clar Erttcr SaDteEbat B, ItA rt thc Pottolfica at Lor AnSclce, Califonir' undcr Act of Merch 3' 1E79.

How Lumber Looks

For the entire month of June, the softwood lumber producers of the United States shipped more lumber than they cut, and sold more lumber than they shipped, so the general situation is better than it was June first.

The same is true of the entire hardwood industry, the ,mills having secured more orders for the month than their cut amounted to.

In California things have not done so well as the national situation justified. Plenty of lumber was brought into California and sold, but the price situation remains entirely unsatisfactory. The physical conditions do not warrant what has happenpd, but they often do not. The price of Fir in

Sen Frrlcirco C)Gcc t0ll Mrteon Bld3. Phcnc Dtvcqrrt !51

Southcrn

Southern California has softened slightly in the past thirty days, due largely to the strenuous efforts to sell, and the united front of the larger buyers in the direction of buying nothing they have not immediately and absolutely npeded.

The docks at San Pedro, for instance, contains less lumber than they did thirty days ago, in spite of the fact that the volume of lumber unloading has been great. The water borne lumber that came into Southern California in June totalled 137,000,000 feet, and caused no accumulation.

It is safe to say that the lumber stocks in the yards and docks of Southern California today are below the average in volume.

Those retailers who don't think business is too good in California can be grateful they are not in Florida since the big boom has collapsed. According to a lumber journal publiched there the retail price of lumber in Southern Florida today is less than one-half what it was a few short montrhs ago. Since the wholesale price is practically the same the thing that has happened to the retail hrmber game can easily be nnagined.

FY co.

TI{E CALIFORNIA tUMsER MERCI{ANT Jaly 15, 1926
OEcc trd Natlonrl B-nt Bldr. Hou.ton, Tar.r Northwcrtcrn OEcc 1il5 Norttwotcm Bk.
Bldg. Portlel4 Orcgoa pcr Y.rr Single Copicr,25 ccntr cech. LOS ANGELES, CAL, JULY 15, 1926
Advertirirg
Ratcr on Applicatioa
J.
ANI
Manuf achrrers -Wholesalerc Mills at Raymond, Washington-Eureka (Hwnboldt Corurty), Cali:fornia 24 Market Street Lor Angelel Office San Francirco, Calif. Portlend O6ce 522 Central Building Teleohone Kcarnv 326 Northweetert Bank Bldet "Eoerything in West Coast Forest Producfs" Rail and Cargo Douglas Fir - Spruce - Redwood Membere California Redwood Agociation
R. H

This Dealer Sees

-increasing s a I e s oolume based on the neu demand lo, California Redwood

Here is compelling proof of the upward swing in demand for Redwood. The 'West Turlock Lumber and Mill Company says:

"Our sales for the period January I to April I this year show an average ot 49% for Redwood and 5l% for all other woods. (The average for the same period in the years 1922-25 was 37/z% for Redwood and 62%% for other woods.)

"This undoubtedly is partly caused by our Redwood advertising, and if the same percentage is maintained for the whole year it will show an increase in sales of Redwood of scveral hundred thousand feet.tt

Reports of like increases are coming in from everywhere. Be prepared for the new demand. National advertising is now appearing in Better Homes and Gardens, House Beautiful, House and Garden and the Small Home.

Your customers will know about Redwood. They will ask for it. Balance up your stocks of Redwood today.

Redwood A.s.tociation

laly L5, L9?6 THE CALIFORNIA LUMB.ER MERCHANT 5
Send for Redwood Home Plans by California Architects Plans and specifications at low cost.
California

If You Should Die Tonight, What Would the Lumber Industry Say About You?

Did you ever stop to ask yourself that question, Mr. Lumberman?

Did you ever sit down and try to itemize honestly and without bias the things YOU have done for the lumber industry, and look yourself squarely in the eye and tell yourself the truth about the matter?

Remember the story of Jones, who was showing his visitor Smith around town. They passed a portly gentleman who bowed condescendingly to Jones, yet whose condescension seemed to please our friend. When the big man passed from earshot, Jones remarked rather proudly to his guest:

"That was Jim Bond. He's worth FM MILLION DOLLARS."

And Smith, who had looked Bond over, and who was something of a human nature judge, asked, dryly:

"Who to? Himself, or the town?"

And the world, and the lumber industry, is well supplied with men whom their fellows frequently call "successful," of whom Smith's question might pertinently be asked; and there could be but srrs a1sq7s1-"HIMSEI.F."

Men of utter selfishness. Men whose only aim and only ambition is to get together as many dollars as possible, and to hang on 1e 1lgs1-"Until death do them part."

YOU know some of them. We all do.

Let's suppose that one of them had just died, and we are writing his obituary. NOT a regular obituary. An HONEST obituary; doing him no whit of injustice; merely telling the truth. It reads like this:

"Jim Bond, President of the Bond Lumber Company and associated interests, died last night. He had been in the lumber business thirty years, and left an estate of FIVE MILLIONS OF DOLLARS. He took this huge sum OUT OF the lumber industry. He put back NOTHING. Not a thought; not a deed; not a constructive act; nothing whatever that served to make the industry better, or the world more fit to live in. He did NOT believe in cooperation. Those fundamentals of the industry without which there could have been NO INDUSTRY, he did NOT support. The foundations and the superstructure of the lurnber induptry-essential to the very EXISTENCE of the industry-knew neither his assistance nor his help. He boasted of the GRADE of his lumber, yet he never supported those institutions whose grading rules he used. When things arose that required the cooperation of the stalwarts of the industry, Jim Bond was missing. FIe was too cautious, too stingy, too narrov/, too short of vision, to appreciate the big things of LMNG. The idea that he had a PART TO PLAY in the industry; that he OWED A DUTY to the industry; found no place in his soul. If all men acted toward the world as Jim Bond did toward the industry, mankind would be savage, living in caves, clad in the skins of wild beasts, and knowing no God- Jim Bond is GONE; like a derelict sinking in the fathomless depths of the sea, leaving no trace behind to mark where once he was. And no man can look back over his life and say-'THIS is what he did for the lumber industry."'

Know any Jim Bonds, Mr. Lumberman?

Think that question over, once in a while, If you dropped said of you that you had left a constructive mark on the industry off tonight, could it be that has supported you? That it is better off because of YOU?

Work hard to keep from being a Jim Bond. went tonight:So live that the world could say if you

..IT'S A BETTER INDUSTRY AND A BETTER WORLD. BECAUSE OF HIM.''

Achieve THAT, and you are a SUCCESS, even though you may not have amassed even a tithe of the estate of Jim Bond.

THE CALIFORNIA LUMBER. MERCIIANT July 15, 19?.6

Good Will

The Friendshtp of California Customers.

Although the operations of McCormick now extend from .Adantic to Pacific, and into foreign countries, California will always be nearest our heart.

Irrespective of market conditions elsewhere we intend to continue rendering the type of service to California customers on which our business here was built. Ve cannot forget it was the friendship and appreciation of California lumber buyers which helped us lay the foundation for the McCormick organization of today.

.Our facilities for the efficient marketing of lumber throughout California were never so complete as now. We are prepared to give quick deliveries on both rail and cargo business.

By late Fall the four big McCormick mills in Otegon and Washingon will be in full operation. This will augment the mnny reliable oudets for Douglas Fir, Spruce, Hemlock and Cedar from which our California customers have been supplied for many years.

I.et a McCormick sales representative or sdes-ofrce quote you.

The Chas.

R. McCormick

Lumber Co.

f SALES OFFICES: Portland, San Francisco, Los Angeles, San I

I Diego, New York, Philadelphia. Milts (under construction or re- |

I buitding;: St. Helens, Oregon; Port Ludlow and Pott Gamble, I

f Tlrashington. TREATING PLANT: St. Flelens, Oregon. J

Jtl! 15, 1926 THE CALIFORNIA LUMBER MERCHANT
If lvlcCormick valued its
in mon€V, our biggest item would be

"Curtailment is no Solution" of Lumber Problem

We noticed that our good friend Chas. S. Keith, of Kansas City, has recently furnished the press with facts and figures to prove his statement that "Curtailment is not the solution of the lumber problem."

Surely not ! Since the day we began writing and publishing opinions on the lumber market, we have beerl telling thern that same thing.

Away back, years ago, when the Southern Piners used to meet every few months to look over and consider the lumber situation, we used to grab the old typewriter and tell them in black face type the same thing that Mr. Keith has just declared.

BECAUSE THEY ALWAYS SOLD THEIR PROD. UCT. The market seemed rotten, and the average critic informed them beyond the question of a doubt that over-production was the curse of the lumber industry, but in spite of that fact when the end of the year c:rme they found that all the lumber they had been able to make had been sold" shipped, and consumed. The world HAD bought it and used it. It had bought it cheaper than the lumbermen had any business to sell it, but that did not alter the fact that the lumber HAD been sold and used.

And so long as the lumber is actually sold and consumed, curtailment is not the solution. The same human, tendencies that will sell one amount below cost, will sell a lesser amount in the same fashion.

Again Mr. Keith agrees with our oft stated thoughl Poor marketing, he says, is the trouble. Why, certainly. No intelligent critic ever guessed anything else as the trouble, to say qothing of an unusually smart man like Mr. Keith.

He makes another statement that is very interesting. He says that when they curtail at his mills, it hugely increases the cost of making what they do make. He says a 2O/o curtailment increases the cost of producing lumber about $3.50 per thousand. Based on facts, and undoubtedly correct.

And curtailment won't increase the price enough to make up that difference.

And so we get right back again to the original starting place. Lumber has got to be better sold, more intelligently marketed, more thoughtfully made, dressed, handled, and delivered to consumer.

Every mill can take a little of the "RUSH" out of its manufacturing operations, without what we call "curtailmen1." Get more out of every log, get quality instead of just quantity, and let every operation from the back of the woods to the front of the loading dock be intelligently directed at making the contents of that log serve the world better than when it is simply cut for speed, regardless.

Cut it, grade it, re-manufacture it, dry it, dress it, ship it, and deliver it more thoughtfully and ir\telligently and calmly than in the past.

The most undeveloped department of the lumber industry IS THE KNOB BETWEEN THE EARS.

When we get that worked up to better advantage, curtailment won't seem so important.

SOFTWOOD CONSUMPTION INCREASES AND HARDWOOD DECREASES IN AUTOMOBILES

An interesting fact connected with the automobile and lumber industries as great related activities, concerns the drift of hardwood and softwood consumption in the auto industry, as evidenced by the facts and figures of. 1925 automobile construction.

In 1925 the automobile industry of the United States consumed 82O,241,W feet of hardwood lumber, as compared with 1,089,498,000 in L924, and with 1,163,232,W in 1923, showing a decided decrease in hardwood consumption in two years, about 25 per cent in the last year alone.

In 1925 the auto industry consumed softwoods to the total of 364,792,W feet, which was an increase of. 127 per cent over 1924, and. of.21.5 per cent over 1923.

THE L. W. BLrNN LUMBER CpMPIANY

.? TIIE CALIFORNIA' LUMBER MERCIIANT July 15, 1926
Gcncnl OEccr 25lll South Alameda SL Lor Angeler Lunbcr Mill WorL Serh & Doorr Nrilr Roo6ng Ccmcnt Plattcr Wall Board Everytbing ia thc Building Linc
Dtltrlbutils Yardr and Wharvcr, Foot of McFarland Ave, I.oa Angelee Harbor, \f,tllnington, Gal.

E*..rpt from the By-Laws of lVest Coast Lumbermen's Assn.

"No rnill shall be eligible to membership in WEST COAST LUMBERMEN'S ASSOCIATION whose grades are below the test of grades efficiency established by the Board of Trustees of said Association. Any member mill whose grades, over a reasonable period, shall fall below the test of grading efficiency, established by the Association, shall forfeit its membership in the Association. This membership qualification, together with the list of Association members in good standing, shall, from time to time, be nationally advertised."

Compl-ying with the above, WEST COAST LUMBERMEN'S ASSOCIATION hereby certifies that the grades and gra4ing practice of the following mills, after careful ,checking by competent grading experts, have been -found to run ftorn 95/o to tOOVo on grade as to quality prescribed by the official giading rules of West C'oast Lumbermen's Association:

ANACORTES LUUBER & BOX CO., Anacortcs, Wash.

ASTORIA BOX COMPANY, Astoria, Ore.

BEAVER LUMBER COMPANY, Portland, Ore.

E. K. BISHOP LUMBER CO., Aberdeen, Wash.

BOOTH-KELLY LUMBER COMPANY, Eugene, Orc.

BRIDAL VEIL TIMBER CO., Bridal Vcil, Orc.

BUFFELEN LBR. & MFG. CO., Tacoma, Wash.

CANYON LUMBER COMPANY, Evcrett, Wash.

CARLISLE LUMBER CO., Onalaska, Wash.

CARLSBORG MILL & TBR. CO., Scattle, Wash.

CASCADE LBR. & SHG. CO., Snohomish, Wash.

CENTRAL COAL & COKE CO., Kansas City, Mo

CHEHALIS MILL COMPANY, Salkum, Wash.

CLARK LUMBER COMPANY, Vancouvcr, Wash.

CLARK-NICKERSON LBR. CO., Everett, Wash.

CLARK & WILSON LUMBER CO., Linnton, Orc.

CLEAR FIR LUMBER CO., Tacoma, Wash.

A. F. COATS LUMBER CO., Tillamook, Ore.

COBBS & MITCHELL CO., Portland, Orc,

CORVALLIS LBR. & MFG. CO., Portland, Orc.

CROSSETT WESTERN COMPANY, Wauna, Ore.

DEMPSEY LUMBER CO., Tacoma, Wash.

ERNEST DOLCE, INC., Tacoma, Wash.

DOTY LUMBER & SHG. CO., Portland, Orc.

DU BOIS MILL CO., Vancouvcr, Wash.

EAGLE LUMBER COMPANY, Portland, Orc.

EAST SIDE MILL & LBR. CO., Portland, Orc.

EATONVILLE LBR. CO., Eatonvillc, Wash.

ECLIPSE MILL COIIPANY, Everctt, Wash.

EMERY & NELSON, INC., Napavinc, Wash.

FIDALCO LBR. & BOX CO,, Anacortes, \l/ash.

FISCHER LUMBER COMPANY, Marcola, Ore.

G. H. P. LUIIBER CO., Hillsboro, Ore.

GLENDALE LUIIBER COMPANY, Glendale, Orc.

GRAYS HARBOR lfFG. CO., Aberdccn, Wash.

t. P. GUERRIER LBR, CO., Star Routc, Chchalir, Werh.

HEWITT-LEA-FUNCK CO,, Sumner, Wash.

HINGSTON BOX COMPANY, Evcrctt, Wash.

WM. HULBERT MILL CO., Evcrctt, Wabh.

E. E. JOHNSON LUMBER CO., Coquille, Ore.

KENWOOD LUIIBER CO., Portland, Ore,

KLEIIENT & KENNEDY, Scattlc, Wash.

LAKE CLE ELUIII LBR. CO., Roalyn, Warh.

LINCOLN CREEK LUMBER COMPANY, Centrelia, W.!h.

LINDSTROM-HANDFORTH LBR. CO., Tacoma, Waah.

LONG-BELL LUMBER CO., Longvicw, Waah.

LUEDINGHAUS LBR. CO., Portland, Orc.

IIACHIAS MILL CO., Woodinville, Wash.

MANLEY, MOORE LBR. CO., Tacoma, Wash.

McCORMICK LUMBER CO., McComick, Wash.

CHAS, R. McCORMICK LBR. CO., St. Hclcns, Ore.

McKENNA LUMBER CO,, McKenna, Wash.

L. B. MENEFEE LBR. CO., Portland, Orc.

MORRISON MILL CO., Anacortce, Wash.

Ofrcial Grade Mark of the W. C. L. A.

MORRISON MILL CO., Blaine, Wash.

MULTNOMAH LBR. & BOX CO., Portland, Orc.

MUMBY LBR. & SHc. CO., Seattle, Wash.

MUTUAL FIR COLUMN CO., Tacoma, Wash.

MUTUAL LUMBER COMPANY, Bucoda, Wash.

NETTLETON LUMBER CO., Seattle, Wash.

NICOLAI DOOR MFc. CO., Portland, Ore.

OREGON LUMBER CO., Baker, Ore.

OSTRANDER RY. & LBR. CO., Ostrander, Wash.

PACIFIC NATIONAL LBR. CO., Tacoma, Wash.

PACIFIC SPRUCE CORPORATION, Portland, Ore,

PACIFIC STATES LUMIER CO., Tacoma, Wash.

PALMER LBR. & MFG. CO., Cbchalis, Wash.

PARKER LBR. & BOX CO., Evff.tt, Wash.

PENINSULA LUMBER CO., Portland, Orc.

POSEY MFG. CO., Portland, OrG.

PRESTON MILL COMPANY, Scattlc, Warh.

PROUTY LBR, & BOX CO., Warrenton, Orc.

RAYMOND LUMBER CO., Raymond, Warh.

RIDGEFIELD LUUBER CO., Ridgcficld, Wach.

ROBINSON MFG. CO., Evcrctt, WaEh.

ROYSE HANKIN LUMBER CO., Sedro lVoollcy, Warh.

ST. PAUL & TACOMA LBR, CO., Tacoma, Wash.

SEATTLE I,IILL & LOGGING CO., Scattlc, Wash.

SHAFER-McLAUGHLIN & HILLIER, INC., Portland, Orc.

SILER IIIILL COMPANY, Raymond, Warh.

SILVER FALLS TIMBER CO., Silvcrtoq Orc.

SKAGIT MILL COMPANY, Lyman, Wash,

SNOQUALUIE FALLS LBR, CO., Snoqualmie Falls, Wash.

SPRINGER MILL COIIPANY, Olympia, Wash.

STANWOOD LUMBER CO., Stanwood, Wash.

STIMSON TIMBER COMPANY, Scattle, Wash.

STOUT LBR. CO. OF OREGON, North Bcnd, Orc.

TUMWATER LBR. MILLS CO., INC., Tumwater, Wasb.

WAGNER LUMBER COMPANY, Monroc, Wash.

WALLACE LBR. & ilFG. CO., Sultan, Waah.

WALTON LUUBER COMPANY, Evcrctt, WrBh.

WALVILLE LUMBER CO., Walvillc, Wash.

WESTERN LBR. UFG. CO., Tacorna, Warh.

WEST OREGON LBR. CO., Linnton, Orc.

WESTPORT LUMBER CO., Wcrtport, Orc,

WEST I,I'ATERWAY LBR. CO., Secttle, Warh.

WESTWOOD TUMBER CO., Whcclcr' Orc,

WEYERHAEUSER TIMBER CO., Evcrctt, Wash.

WHEELER, OSGOOD CO., Tacoma' Warh.

WHITE RMR LUIIBER CO., Enumclaw, Wash.

WIIITE STAR LUMBER CO.' Whitcc' Wagh.

WHITNEY COMPANY, Garibaldi, Orc'

WILLAMETTE VALLEY LBR. CO., Portland, Orc.

WILLAPA LUMBER CO., Portlend, Orc.

\I/INCHESTER BAY LUMBER CO.' Portland, Orc.

\IIOOD & MRSON, INC., Hobart, Wash.

W. A. WOODARD LBR. CO.' Cottagc Gtovc, Orc.

WEST COAST LUMBERMEN'S

ASSOCIATION

Seattle, Wash.. Portland, Ore.

luly 15,1926 THE CALIFORNIA LUMBER MERCHANT i9

Moistite a New Waterproof Sheathin$ and Car Liner

The invention of Moistite marks an epoch in the paper making industry. Through a single operation during the making of a building, paper, especially processed bitumen is ingeniously introduced to produce a waterproof sheet which has unusual tensile strength and efficient insulating qualities.

Moistite Is Different

By tearing Moistite, one plainly sees the dark-colored processed bitumen which is in the center of the sheet, proving that Moistite is not a laminated sheet*not two plies of paper stuck together. Tearing it will also reveal how the asphalt has been scientifically applied and how it is really sealed within the inner plies of the paper. This bitumen so thoroughly saturates and binds together the-ce inner fibres that it becomes an integral part of the paper itself.

Moistite Has Many Advantages

Moistite is strong, easy to apply, clean to handle, and is light in color. While common red rosins, gray sheathing papers and blue plaster boards have their place as building papers, it must be remembered that they are not marketed as waterproof papers. Moistite does not, absorb moisture and it does not dry out and become brittle, as do the papers that are simply glazed with asphalt.

For Buildings Being Constructed

Architects, engineers and contractors agree that most walls, and especially those in frame construction, which are exposed to the weather, should be insulated. Moistite is

exactly suited to this purpose. It can be easily appJied direct to the sheathing-boirds under all exterior finishes, such as stucco, shingles, brick veneer and clapboards (rus- tic). Moistite can 6e used in place of back plaster. F'or inside construction. Moistite is used up and down on the vertical studs before the lath and plaster are applied. Thus Moistite effectively insulates the building against -qild, dampness, the coldof winter and the heat of summer. Moistite helps to maintain an even temperature within a building throughout all seasons. Moistite is vermin-p-roof, germpr6of, sanltary and will last indefinitely. As it is watcrproof it is well adapted for lining or other places where moisture predominatts. A new field has been developed for Moistite. - It is exceptionally good for car lining.

Moistite Under Floors

Because of the sanitary, waterproof and sound-deadening qualities of Moistite, it is adaptable for.use under hardwood doors oner both old and new sub-flooring. By resisting, it helps to prevent buckling, especially where floors extend ovel an open porch or on first floors, which are directly over draughty basements. Moisture bends easily at sharp angles without breaking, and as it is light .gray- in color, it cannot discolor the baseboards. Moistite likewise makes a good covering for stairs and is also valuable to use under carpets and under both old and new linoleum.

Moistite in Roof Construction

In these days of rising fuel costs, it is desirable that ceilings, and espicially rodfs, be properly insulated. During (Continued on Page 12)

t0 THE CALIFORNIA LUMBER IIERCEAIiIf ItAv 15) l92t;
Qualtty Service-Dependabfffty 100,(X)0,fiD Feet Yearly Old C'rowth Yellow Fir Upland Hemlock Yard Stock Shed Stock Uniform Crrades Clears Vertical Grain Shop Lath Timbers Plank EAGLE LUMBER COMPANY Portland Office 8O3 Yeon Btdg. Califortia Repreeentative G. R. BLEECKER 24 California St. SAN FRANCISCO Mill at Westimber'Ore.

SPEAKING OF BUILDING PROSPERITY

The records show that in the City of Los Angeles alone there were built during the years 1924 and 1925 a total of 44,978 homes, an average of 73/q homes per working hour.

We are proud to have furnished much material for these homes and hope that 1926 will eclipse that record.

SA]ITA
Incorporated Feb. 14, 1908 A. J. ttGust' Russellts Outfit Exclusive Rail Repreaentativer in California and Arizona for Central Coal & Coke C,o. (Oregon-American Lumber Co., Vernonia, Ore.) So. Calif. Office LOS ANGELES 397 Pacific Electric Bldg. Bruce L. Burlingame Phone TUcher 5779 General Office SAN FRAT{CFCO St. Clair Bldg. 16 California St.
FE LUMBER Gl|.

(Continued from Page 10.)

the winter time the, heat rises and escaDes if the roof is not insulated, while in the summer time -an uninsulated roof lets in the heat. Moistite should be applied to the sheathing boards on a roof whether the outer covering is a builtup roof, metal, slate, tile or wood shingle, or a prepared roofing. When re-roofing, Moistite should always be used between old shingles or prepared roofing and the new roof covering. It is especially desirable as a "drysheet" under built-up construction on permanent flat roof buildings. Moistite helps greatly to prevent condensation under concrete or metal roofs.

Moistite for Refrigeration

Because Moistite will not taint food stuffs. it is suitable for dairies, ice houses and cold storage plants. It is valuable'for protecting fruit produce and perishable food stufis, while in the warehouse or in transit.

It is used for car lining now in shipping letttrce, cantaloupes, oranges, lemons and other deciduous fruits to eastern markets.

In lettuce shipping the ice is packed on top of the crates as well as in the refrigerator. By using the Moistite liner it saved about 25 per cent of their icings between here and New York City.

Moistite keeps out moisture and is a resistant to cold, heat, frost and gases. Refrigeration engineers furthermore prefer Moistite because it bends around angles without breaking. Moistite is particularly efficient for the lining of co.ncrete warehouses and for the covering of concrete floors at docks and railroad warehouses where grains are stored for any length of time.

: Pase of Application

When Moistite is applied direct to sheathing boards or vertical walls, or on a roof deck, it is placed horizontallv with a lap of two inches and tacked along the seams sufficiently to hold in place. When applied tolertical studding

Manufactrrer:

direct, Moistite is applied vertically with a two-inch lap and , , tacked to.the studs. When gsed under stucco, Moistite is applied horizontally, lapping two inches and over which furring strips are nailed-placed about sixteen inches apart. Metal lath is then nailed to the furring and the stucco is applied.

Moistite on the Farm

The farmer has long wanted a light colored, waterproof sheathing paper-one that he could economically ald easily apply himself, especially for remodeling work around the farm. Moistite answers this need. As a lining for grain and vegetable bins, for the covering of the ceilings of milk houses, and for use in barns, chicken coops and other buildings housing domestic animals, Moistite is ideal for the purpose.

Other Interesting Uses for Moistite

Moistite is effectively used over new cement walks, and also as a covering for new hardwood floors, especially where wet plaster is apt to fall. If ordinary building paper is used, the plaster is apt to seep through and stain the floor. Moistite resists lime, alkali and acids.

Moistite is popular with paper hangers because it can be applied direct to the plaster, and the wall paper then applied direct to the Moistite. The moisture in the hot flour paste cannot go through Moistite and a perfect adhesion is thus obtained between the wall paper and the wall, while the Moistite helps to cover rough places on the wall and thus gives a smooth surface. It prevents moisture from coming through and spoiling wall paper.

Moistite makes a good "tray paper" to spread on the ground where fruit may be drying or evaporating. Moistite does not tear easily and when laid on the ground it protects the fruit from any sand or dirt that might become mixed with the raisins or other dried fruits. Moistite makes a splendid waterproof cover for cold frames in vegetable nurseries where young plants are raised before transplantrng.

12 THE CALIFORNIA LUMBER MERCHANT J:u,ly 15,1926
GENERAL PLYWOOD co. SEATTLE
CALIFORNIA PANEL & VENEER CO. Lol Angelce rnd N. B. MARIS PANEL co. San Francirco Qualtty all Througlrl HARDWOOD DOOR PAI{EIS, DESK TOPS, TABIJ, TOPS, FURNITURE & RADIO:CASINET PAI\TEIS, ETC, Tou eantt beat it : B.ry Panels aE you need there from local stockE,-.'
Dirtributorr:

Mf. Builder!---

The first thing your prospective buyer sees

We are the exclusive makers of the celebrated "Green

Vertical Grain

Jaly 15,1926 THE CALIFORNIA LUMBER MERCHANT
IT IS GOOD, THE SALE IS MADE IF NOT, YOU LOSE YOUR CUSTOMER
Is the Floor IF
Tied"
Fir Flooring ALL BUNDLES TIED WITH GREEN CORD DIRECT MTLL REPRESENTATIVES Mn B. W. Sbiplcy, Mr. A, O. Nehoq CARGO SALES ICENTS 16 Catif St., San Francisco $0 Central Bldg., H;r*;.ittf?ir.htjl;!, !?; Mr. Gco.'lV. Gornen, ^ -, r San-Francisco 424 G st. Los Angeles 26 New Chamber of Commercc .Sacramento TUcker 3512 Building, Los Angeles MAin 476,4 THE WHITNEY COMPANY Garibaldi, Oregon

;,,;How Lumber Manufacturers and Substitute ,.: Makers Advertise Their Wares

i'lr,; a.J. LUCAS VISITS HEADQUAnopnS;',,, ii'"

fir:,,J. Lucas, San Francisco \ralley representativelofithe Chas.'R. McCormick Lumber Co.. was a recent San Francisbg'+isitor where he spent a few davs at the company's offiCe; discussing business matters with Ed. Garland, ma.rraSlr Orf their Rail Department

-,'y""k Re4 Los Angeles representative of W. R. Chainbirlin & Co., was a visitor at the company's San Francispo office during the past month on business matters. ;'J4ck took in the Bay District Hoo-Hoo Concat on June l0 and stated that he enjoyed the festivities.

t4 THE CALIFORNIA LUMBER MERCHANT July 15,1926
PHILIPPINE MAHOGANY 1,, ,i '1 1 ', ' :] '))"{i i.:1 i..ri l: ir'x f 'r' 't;t iti ,tF-l l!li" i 'l ili 1l li,itrlr' t,1.1t" i11 rll' i; ; li,l J lll j, 'uli [:r'r!ri 't."iQ ilrF. lr !ll:' r: lii,,lii'i l;'1 Ill r' .'{ '' Dry Kilnr Tanguile Red Latran Alrnon Apitong Complete Stockr Caried on Orr Loc Angele! Yard. We Specialize on Direct Mill Shipmcntr. Veneer Mill i Western ana E. rsth SL D. J. 6hill,. Pruc. Hardwo<rd Lurnber WE3hor. Slil Matl Addrar, Box t, Sta -:.. -:. :- : -:. : ,-.J.: : ... ... ..i .---_ Cornpany B. W. Byraq, Scc. Lor Angclcr

wkere Prid,e

An Eastern Contractor tales nghtful pride in eaery building1ob. He u)rites.*

"\fhen a man builds a home for his own use, he wants a floor of beauty and lasting satisfaction because it is such a conspicuous part of the houie. \fhen the owner sees us putting in flooring branded ivith the well-known and highly regarded LongBell trade-mar\, we gain his confidence. He is further pleased when he finds that the labor cost of lavins his floors is from $20 to $50 less than he expected. As time go.s on, and the beautiful Long-Bell oak 4ooring lerJa_ln-s in perfect conEition, he becomes one of the many who help to establishour reputation.

"Inasmuch as our reputation is responsible for the long and steady growth of our business, orrr-succegs has been aided in no small measure by- the economy, service, beauty and lasting satisfaction which is derived from using longBell oak flooring."

Ash Your Retail L*mber Dealer for Long-Bell trade-marhed Oah Floaring THE

LONG'BELL LUMBER COMPANY

Iulv 15, 1926 THE CALIFORNIA LUMBER MERCHANT
i,n the fi,nished job is justi,fi'ed
R. A. Long Building Lumbcrmen Since 1875 Kansas City' Missoufi OAK FLOORINC

MY FAVORITE STORIES

not guaranteed-Some

years-,Some less.

Wives and Sweethearts

He was not an adept at public speaking, and when they called on him at the banquet to give a toast, he wished for the .rvit of a Depew to help him out of the dilemma.

But, unlike some folks r,r'ho, finding themselves facing a situation, try something they are not capable of, and make a "bust" in so doing, he decided that since he didn't know anything clever, he will just give what he did know.

So, it'being a mixed banquet, he said he only knew one toast, and would give that-

"Here's to our wives and slveethearts; may they never meet."

The Toastmaster arose, and said: "A toast? My dear sir, that isn't a toast. THAT'S A PRAYER !"

t6 THE CALIFORNIA LUMBER MERCHANT Jtly 15, t926
Says the Optimist:If it's possible-we've DONE it. If it's impossible-we'll DO it. THEY ALL LIKE IT COOPER'S CASH FLOORING PLAN PLEASES Our r-rey Flooring_Shed gives added facilities for service in the way of large and complete stocks, speedy loading and deliveries. ' WHERE FLOORING COUNTS "COOPER'' WINS! SPECIFY 'COOPER" or "I X L" Ash Apitong ' Cedar Bassuood Poplar THEY MUST BE Maple Spruce RIGHT OR M ahogang Walnut Roseuood IT SO. HARDWOODS THAT Birch Gum ARE RELIABLE ook Hicftorg Pine WE MAKE \M. E. COOPER LUMBER CO. Wholesale and Retail LOS ANGETES 2035 Eart 15th St. Phone WErhor€ 5131

Three Gr&e ue Prsdtced.

W"%says

\f/ide Colonial Siding

$ most attfacflve

Some call it ttwide bevel;tt others say ttEaStern Colonialr" or ctBungalowt' siding.

The name doesn't make so much difference, providing the lumber is the right kiid. California Pine Colonial siding is prbduced 8, 10 or 12 inches nominal width, with thickoesses on the- heavy edge of 9.6 in. or % in., and on the thin edge, ftin. ot /a in.

Colonial siding is sold under the samc grades as the relular bevel sidings.

TheseSidines are sradedfrom thefacc side. The thidk ede? is considered oart of the face. Defecls on the thin 6dee are permitted if situatcd so that thEy wilfbe covered.

Below are given thc grading rules for 6'Bevel Sidings. Hofucveri8,ro and rz-inch Colonials permit more defects in the ratio that their grearer widths bcar to the 6n Bevel Si&ngs.

uB" and"Bctrcr" Siding. The first and highest is known as "B and Better Siding." This grade admits of three or four small knots, if well located, or a small pitch pocket, say ,6 in. x 2 in., that does noi go through. Two smaller ones, if a coniiderablJdistancc apart, will alsobe admitted. Pieces may also have a small amount of light itain, slight traces of pitch, or othet minor defects, but no slrious combination of them.

"C" Sidinl. Thc next qradc is 'Co Sidins. Thi"s erade admits of two or threc-sound [nots, oot exceeding 1 inch in diameter, ormorc of thcmwhen they are smaller: also a small oitch pocl.t that does not show throiueh. Medium stain covering one-third ihc face, or a greate: arr'l 5f fighter stain, is admitted, but not in combination with other marked defects. Defects requiring a cut not to exceed 4 inches are allowed in high line pieces rz feet

long and longer, but not more than zo per cent of such pieces shall be perinitted in this grade.

"D" Siding.The next sfade is known as "D" sidiig, and wil'i admit season checks, pitch, defective mill work, and a nrimber of small knots, if well scattered over thc f.ace of. the piece, medium stain covering the entiri: facc -if not in combination with othcr defects-and pieces 12 feet or longer may have two defects causing waste not exceeding four inches euih, provided the balance is of'D'and"Betier' quality. Inpieces lOfeetlongorlonger, lequilng one cut, one- of the remaining pieces must be of. nC' Select or "Better'qualiry.

Comcc California Pine Siding is a highly in Ne a t, profi table item for the re"tail vard."Th'e Compaci iengths are good, running larye|y 8 feet Bufutce and longer, though bundles down to I feet may be included in a shipmenr. t*.nty per cent.of lengths bilow 8 leet are permrttecl.

A veryusualmethod of orderingColonial sidings is to ask that they be run from No. r and zClear, CSelect, or D Select lumber; the buyer taking the siding product which thc chosen gradc prbduces.

Aho.{ade While usually made in thc regular withRab- wedge or bevei shape, ^Wpe kiown betted .rso"ily "s "bunqaloi,vt sidine. is made Ddge with irabbett-on the thickldgc.

aeet Forhomesandotherstructuresof thc New England, Dutch or Georgian Co. lonial styles, this siding is essential. It is also vew attractivc whcn used around the bise of houses finishedwith 4 in. or 6 in. bevel siding abovc thc base line. Sometimes thc wide siding effect is carried up to the second flooi of the structure.

fuiy r5, 1926 THE CALIFORNIA LUMBER MERCHANT
VAU.s and Thicknc'ae8 Gradee
Catifornia Vhite
Manufacturers Association 66S Call Building ' San Francisco vlkopmdrcrs dcALrFoRNrA vlrrrE FrR cAuFonNrA DoucLAs 8IR cAuFonNIA tNcBNsB CEDAI
and Sugar Pine

Who Pays The Fire Losses?

The first question we usually hear after a lumber mill or yard has been destroyed by fire is "was it fully covered by insurance?" If the answer is affirmative the attitude is taken that all is well, for the insurance com,pany pays the loss.

There is one fundamental principle of insurance which the assured shou.ld never lose sight of. It is this: No matter what kind of insurance you carry or where you carry it, the policyholder pays the fire losses. If the fire losses are excessive, rates-of necessity-go up; if losses are light this will be reflected in an ultimate reduction in your insurance cost.

The manager and his supervising employes are the actual baro'meters of the local insurance cost. If plants are so kept and s'o protected that they do not burn, fhe cost automatically goes down.' If managers and men are carbless ancl lax in supervision of mill property, fire losses ensu,e and costs automatically go up.

During times of any dullness in the lumber market, we who inspect timber plants, are often told that clean-up work, w_hitewashing of buildings, application of oil-resisting paint, additional extinguishers and mor,e fire ,protection facilities will have to be delayed on account of their cost. There should never be.a time when these things are impossible at a going operation for the r,eason that FIRE PREVENTION is one thing that pays its own way no matter what the condition of the market. Let me illustrate:

llere is a mill which is not whitewashed. Does the manager know that this lack of whitewash is reflected in his rate? This additional cost in insurance will, in a short time, pay for whitewash. This other plant has a sub-standard pump and sub-standard mains. On account of these deficiencies the insurance cost is increased. If these improvem,ents are made the saving will, in a short time, go far toward paying for the improvements. The benefit in making improvements of this character is not confined to the actual dollars and cents, but of even greater value is that feeling of security against fire at a well-kept and well-protected property.

Employes should take and are taking, an interest in fire prevention to protect their jobs. If each man in a plant's employ knows that in,protecting its property he is also pro. tecting his income, the knowledge makes fire prevention a personal issue with him. Every supervising employe wants to lower his cost. Insurance is an over-head item at all plants. Each foreman should be impressed with the fact that real fire prevention will cut down the overhead in his showing, because it will lower the cost of insurance, that must, of necessity, be charged against his particular department.

There are few worthwhile things that we get for nothing; but plants can be kept and w,ell protected without prohib- itive expense, by systematic fire prevention-which will, in turn, be reflected in your lowered insurance cost.

SUDDEN & CHRISTENSON

6th Floor-Hind Btdg.

23O Cdifornia St., San Franciico

AGENTS

Abcrdccn Lunbcr e Shbrl. Co., Abcrdccn. Werh. Ancricu Mlll Co.. Aberdea. Wash- Hoqulu-L_{n!€r e SLtngle^Co., Hoquiam, Warh.

Pro.pcr Mlll Co.. Prospcr. Ore.

Ra-lmond lambcr Co., Raymond, Wash.

Coluh,h Bq & Lunbcr Cp- Sduth .Bend. Warh. Hufbcrt Mlll Co., Abcrden, Wash. Lcvlr Millr ti Tlmbor Co- South Bcnd. Wash.

J. A- LcvL Shlnglc Co., South Bcnd, Warh,

610 Arctic Club Bldg. Scattlc

STEAMERS

Brmklyn Rrymond

Carncl Juc Chrirtcnron

Grrya Harbor Chulcg Chrlrtcnron

Cathcrinc G. Suddcn Ednr Chrlgtcnron Vin:t! Edna

900 A. G. Bertlett Bldg. Lor Angclcr

EOl. Porter Bldg., Portlend

W. R. GHAIUIBERLI]I & GO. GARG0 and RAlt

Dirtributing Agentr for Cbrl-NicLcrron Lumbcr Co, Evcrctt, \tuh.

Dcnprcy Lunbcr Co, Tacoma, Warh.

Dcfiancc Lumbcr Coo Tacoma, \f,farh. Brract Lunbcr Coo Vencouvor, B. C. \ilhitncy Coo Geribaldi, Orc.

Littlc Rivc Rt'ruood Co, Hunboldt Bey.

PORTLAND

909 Porter Building

SAN FR^NNCISCO

1200 Balfour Bldg.

Operating Steemerr

W. R. Chanbcrlin, Jr. Barbara C

Phyllir Dan F. Hulon

Stanwooo Bertic Henlon

LOS ^A,NGELLS

266 Chamber of Commercc Bldg.

Irl T},IE CALIFORNIA LUMBER MERCHANT July 15, 1926
LUMBER AND SHIPPING

TheyIe Btf,"8

Growttr Yeltonr

Kiln-Ihied -Agr;ff*"s

pdo Altr ltumbrt,gonpan?

LUMBER ero BUILDING MATEBIALS

aacoa!to. ca!ttoiila

Srnt. Fc Imbc! OoDFrql, 16 C.ltfotf,tr st.' 8an Franoltoor 0.lt'1.

Oontl@ont

Urloh 26, Lg26

r-----Tllc t t a #2 c@. N. D. glglB o! StSl aa tt ta!, tant ovo! flna. nlo oclllrl8-and rultto sar thc b6!t tr bavo had llnoe tc ltartcd d! ya!6 and we lavo haal roDc ?o!y gooa Batclrtal ftt@ othc! nlll!.

rwo can aay the lua of thc Stcp-ptn8 an'l cloar N. O. 948. Eira textulc of the tooal and thc i"ct oi rt botna roft old grolth yollot flrt-rsslc! r .intoun of raiptng and no cnil ohccklng. .ltl. faot Drcvos to ur thet tha trtlnTlTtng l! cotdrQog a! tc irovo takcn 1o6!e! on otho! lub€r thtcb tc Dafle"c ra8 Just a! good bgforc nanutaotultrl8.

E.R.ELLIS of Palo Alto knows -dePenda. bility -quality --serc)ice

Kiln-Dried Fir wins the good will of dealers' customers. There's "Satisfac. tion in 61-sry foot" of our Old Growth Yellow Frr lumber because it is thor. oughly kiln-dried and dressed after seasoning to Ameri. can Standard si:es. All degrades are taken out at the mrll.

nTho #e vo t4lootlng t! Eorc than-.yd lald tt eould be. The faot that lt tr Fradod #2 and botter nakea lt tho bclt tg oan ltry and Lf tr can alley! g.t tt rc wlll bc Pcrfootly satt!flc'!.

tthc mohlnc tolk ls partloulally Sood'n

Vcry tnrly yourlt PAI'OALTOLI'Ii{BER COUPA}IY

Watch these ads and read what others say about this dependable lumber.

ailo

SnNrn Fn LUMBER CoUPANY

(A. !. "Gus" Russell)

Distributors in California and Arizona

So. Ccli/ornia Offce: San Frincisco, ealifornia

General Offces:

Los Angeles, California St. Clair Building

397 Pacific Electric Building

16 California Streit Bruce L. Burlingame, Agent

"sudden Seruice"

CENTRAL COAL & COKE COMPAIIY

General Oftces: Kansas Ciry' Missouri

(Oregon-American Lumber Co., Vernoniar Ore.)

THE CALIFORNIA LUMBER MERCHANT l9 July 15, 1926
A I\'alionol Organtzalion
Southern Pine OId Growth Yelloa Fir

FOR PUBLIC SPEAKING THREE RULES

Stand up to be seen. Speak up to be heard. Sit down to be liked.

EXAGGERATING

"Flello Rastus."

"I{ello Rufus."

"Ah heah yo'all been quarrelin, ovah t, yo' house.', "Yessuh, dat no count wife o' mine am all de time got de habitttHowob'xaggeratin'." come now?"

"She done gone an had twins.', -E. L. Bruce Bulletin.

SENECA TO HIS MOTHER

The great Rornan philosopher and teacher, Seneca, once complimented his mother in the following words, in a letter addressed to that very remarkable woman herself :

"You never stained your face with walnut juice or rouge; you never wore gowns conspicuously made; your ornaments were a loveliness of mind and person that time could not tarnish."

THE WORLD AND YOU

The average man is inclined to believe an old adage to the effect that the world owes him a living. And it isn't true. The man owes the world a life. And as he pays the life, he gets the living.

IT'S HARD SOMETIMES

To apologize

To begin over

To take advice

To admit error

To face a sneer

To be

LINCOLN SAID

"From this day on I mean to do the best I can. If I am right, time will prove it. If I am not right, ten angels swearing I am right will not make it so.,'

RHYME'EM

If your customers object to the fees of architect aqd you fear they won't erect house or barn on lines correct, then you must be circumspect. Make your sales talk indirect so they really can't object and a flank attack effect. Thus, you'll quickly recollect plan books treated with neglect. One of them you will select, bring it out with deep respect; let your customer inspect all the plans and then dissect each in turn, the bad reject, finally the best elect and the estimate subjec! to your expert intellect. On the lot the house pro. ject-then the price in full collect-and you will your trade protect.

BILL WAS A GENT

A spinster living in a London suburb was shocked at the language used by workmen repairing telegraph lines close to her house. She wrote to the company and foreman was asked to report. This he did in the following way:

"Me and Bill Fairweather were on this job. I was up the telegraph pole, and accidentalty let the hot lead fall upon Bill. ft went down his neck. Then he said_.you really must be more careful, Ifarry.,',-lqnden Daily Express.

HENRY GEORGE'S PHILOSOPHY

"The more you study the question, the more you will see that the true law of social life is the law of love, and law of liberty, the law of each for all and all for each; that the golden rule of morals is also the golden rule of the science of wealth; that the highest expressions of religious truth include the widest generalizations of political economy.',_ Henry George.

To and forget mistakes

To

Tos Tod deserved blame underhandedness

To the best of a little

To an unruly temper

To fecognize the silver lining

To fccept just rebuke gracefully

THE CALIFORNIA LUMBER MERCHANT July 15, 1926
To To in the face of adversity character above reputation To discriminate between sham and realBUT IT ALWAYS PAYS ! To avoid mis To keep on t/ying
keep ouflof a rut To obey gdnscience Sklnner Gt Eddy Gorp.
VAN NUYS BLDG.
ANGELES
750r
To
7II
LOS
TR.

STUCK TO STICK!

Here is an extract from an oficial report from one of the foremost testing laboratoriea. It refers to PAUL BUNYAN'S California Pine Plywood Panels.

"It is interesting to note that in every oase wood failure was experienced (glue joint held and wood fractured), and we would particularly call your attention to the high average strength of the samplee after withstanding BOILING AND SOAKING TESTS. This report proves that you are turning out a first-class comrnercid panel'that should stand every teet that your customenr'or competitors make.tt

Can we send you sampleE and quotations?

"Producers of White Pine for Otser Half a Centurg"

luly 15,1926 THE CALIFORNIA LUMBER MERCHANT
One of the CIae Spreaders, Red Riyer Plywood Factory, Westwooil
The RED RIVER LUMBER CO. MILL FACTORIES and SALES, WESTWOOD' CALIFORNIA Distributing Yards, CHICAGO and LOS ANGELES SALES OFFICES 807 Hennepin A,ve., 360 N. Michigan Bivd., ?02 E. Slaueon Ave' MINNEAPOLTS CHICAGO LOS ANGELES Monadnock Bldg., SAN FRANCISCO Trade Mark Rcgirtcrcd

Stickering Western Softwoods for Air Seasoning

(Information from the Forest ,Pioducts Laboratory, Madison, Wis.)

'The degrade of western softwood iumber during dryirg, which now constitut€s the largest single item in-the cost of air seasoning, can be reduced by proper stickering.' This fact was brought out in recent air-seasoning study conducted by the U. S. rForest Service at rnills on the west coast. A summary of the results- of the study is given below.

KIND OF STiCKERS. Redwood stickers are used in the drying of redwood lumber. Redwood is not subiect to fungus stain, and it ,makes little difference whether the stickers_used are green or seasoned. Il drying pine or any stock that stains, it is'better practice to use seasonecl s,tickers, preferably of some non-stlining stock such as white fir. Douglas fir, or heart pine. The upper grades of pine lumber especially should be stickered witfr Uiight, seasoned stickers. Fir and heart pine stickers may be-used several times, but in general it is best to keep stickers moving through the yard. Rough stickers have several advantagei over surfaced stickers. Once dropped in piling the stoik, they do not slide out of position. Less sticker stain was found in lumber stickered with roush stickers than was found with smooth stickers. Rough stickers that get weathered or lightly stained can be surfaced without loss of footage and sold as bright stock.

SIZE OF STICKERS. Stickers mnst be of a size such that they can be marketed in large quantities. The most logical size is the common 2 x-4. - fn general, stickers thicker than 2 inches take up too much room in the pile; those only an inch thick do not allow for sufificient circulation to insure rapid drying. Stickers narrower than 4 inches have several disadvantages. They press into the lumber, they slow up piling because of tlie increased difficulty in placing them so that each sticker is in line with the one below it, and they are not wide enough to overlap the end,s of the boards to afford protiction against sun and rain. Wide stickers check badly and often cause the stock to check, they are degraded more in drying than are 2 x 4's, and they increase stain in the stock. Wide stock consequently should not be self-stickered.

NUMBER OF STICKERS. 'fhe use of many stickers

in lumber that sticker stains is poor practice. Three stickers to the course is sufficient in 16 or 18 foot stock. In shop lumber, if four or five stickers are used and stain develops, no unstained primary cuttings (7 leet long) can be cut from the board. Boards that are not long enough to reach the end sticker ir piles with only three stickers wiil not bow enough to be degraded.

SPACING'OF BOARDS IN THE COURSE. Local climatic conditions determine very largely what is the best spacing of boards in the course. In general very narrow spacing increases staining, and very wide spacing increases checking. If drying conditions are severe, narrow spacing may be desirable. If drying conditions are very mild, staining may be decreased and drying speeded up by increasing the spacing between boards to 5 or 6 inches. Increases in the spacing beyond 5 or 6 inches do not result in appreci- able increases in the drying rate, and if it is desirable to dry lumber fasler than it will dry with 6-inch spacing, the pile should be opened up by some other means, such as dotible stickers or a ventilating chimney in the pile.

D,OUBLING OF STICKERS. The simple practice of doubling stickers at points in the lower half or 1wo-thirds of the pile is very advantageous. Some space is lost by such practice, but the space sacrificed in the pile is taken tup where the drying is slowest and the stain is greatest. Doubling of stickers is especially clesirable in the bottoms of piles extending below the level of trams.

DOUBLE DECKING. Some grades of redwood and fir are often piled with two or morJlayers of boards to each layer of stickers. This practice is designed to slow down drying, speed up piling, ard allow the piling of more lumber in each pile- Drying is slowed down by-double decking, but the drying is so uneven that considerable degrade results from ,cupping of the boards. The exposed-faces of double-decked boards dry rapidly and the interior faces dry slowly, so that the top board usually cups rlp and the bottom board cups down. Cupping is a rather serious defect, for 9gpp9d lumber run through the planer is very liable to split. If it is necessary to slow up drying by closing up the pile it is better to put more boards in each course or to use thin stickers than to double deck lumber.

22 THE CALIFORNIA LUMBER MERCHANT July 15, 1926

Douglas Fir and the Farmer

L926i:ttrffi:"g

and fot you. Financial surveys indicate that the farm income will total eight billion dollars. This means that the country and village markets hold possibilities for lumber dealers that will be highly profiable.

Advutising Douglas Fir to j,500,000 fo*ers

From rprirg to fall, the merits of Douglas Fir will be advertised to the farmers of America-in farm papers with a circulation totaling 31576rooo. Right now is the time for yo,.r io getafter this business andtie up with our nation-wide campaign.

Remember that one-fifth of the value of a well-developed farm is represented in the buildings. They are the farmer's factories and warehouses. This year he has thJmoney to build new ones and improve old ones.

n las Firdthe ideal farm lumtbq Lrouglos rtr'4 t

Douglas Fir is easy ro work- any man who is arc uniform in color, take and hold paing varnish, hand] with tools can do a good job with it. As stainrenamel,waxandpossessgrcatbeautyofgrain. framing lgmter, Douglas Fir is-stg1gp9rtran! du1 You can alk real business with tfie Gmrers in your able,-yet light and easily sawed. It holds nails ygll vicinity when your yard is stocked with Douglas Fir and has almost no tendency to waqp, swell or shrink.pt,r."d 6y " p"*nt industry witli a perFor sheds, pens, runways, fences, gutters and other p.tiol supply and J standardized product. You can exposed woodwork, its ttigtt p.tl.trt"g" of heart- itock Douglas Fir yand stock an$ facqilg i, *iq wood maLes it resist tt"'th"tittg "id dttty- perfect safity-6uery-stic! will say bright and Douglas Fir is long-lasting lumbel -stoight-saleable to the last foot" Douglas Fir is equally suiable for interior finish. DouglasFirisobtainableineveryimporantlumber The?lear g".d".,itu"ys furnished for this purpose, marklt it *y required size, shape or specification.

Every lumbec dealec and lu shoud have a copy or "#'*ffi

dbu gla S Fi r

"DurableDouglarFir-America'sPermanent .\,ruEnrcA's pBnMANENt Lunb€r Supply." This o-ntains faca about (-, LUMoaI SUPPLY the great Douglar Fir industry never befote published" It will help you sellnotelunbet

' July 15, 1926 THE CALIFORNIA LUMBER MERCI{ANT 23
Inpttant
RED CEDAR' srrxA sPRucB
West Coast Woods4DouclAs FrR - vEsT coAsr HEMrrcK ' \rEsrERN

California Hoo Hoo Jurisdictions

For a handy reference, and to show the additions made in the past twelve months, in Hoo Hoo jurisdictions in California, the following list is given, as taken from the last Hoo Hoo Bulletin.

It shows ten Hoo Hoo Districts in the state, each with a Vicegerent Snark and the balance of a Nine, and nine Hoo Hoo Club districts, one more than we had last year.

No. 9, San Francisco, J. C. McCabe, President.

No. 3, San Diego, R. O. Zumwalt, President.

No. 31, Fresno, Frank S. Minard, President.

No. 37, Susanville, J. B. McAllister, President.

No.38, Westwood, Walter Lufi, President.

No. 39, Oakland, Chas. Lamb, President.

No.44, San Bernardino, A. D. White, President.

No. 55, McCloud, B. Lakin. President.

_

San Joaquin Valley District, L. L. Ealker, Snark, Valley Lumber Co., Fresno.

Sacramento Valley District, Walter N. Baker, Snark, Friend & Terry Lumber Co., Sacramento.

Northern District, Richard S. Pershing, Snark, Red River Lumber Co., Westwood.

San Francisco District, Fred Roth, Snark, McCallum Lumber Co.

Los Angeles District, Phil B. Hart, Snark, "California Lumber Merchant."

San Diego District, lfomer H. Miller, Snark, Miller McDermott Hardwood Co.

Coast Counties District, Henry L. Wills, Snark, Central Lumber. Co., Gilroy.

San Bernardino District, H. W. Newton, Snark, Chas. R. McCormick Lumber Co.

_Riverside District, J. Wesley Shrimp, Snark, Cresmer Mfg. Co.

Susanville District, Wm. C. Graf, Snark.

Hoo Hoo Clubs:

No. 2, Los Angeles, 'W. B. Wickersham, President.

..EUREKA''

A Vacation Suggestion:

Drive up to Eureka over the wonderful Redwood Highway. A trip into the Redwood Cormtry is worth repeating many times.

We extend a cordial invitation to all lumberrrren and their friends to visit our mill and logging operations.

Drop us a line and we will know when to expect you.

HOTMES-EUREKA

LBR. CO.

MONADNOCK BLDG. SAN FRANCISCO

The Lumber Folks of Portland Will Hold Annual Picnic July 21st

There is no more distinctive or notable social lumber gathering that takes place anywhere in the United States, than the annual picnic of the lumbermen and their families of the free and fair city of Portland, Oregon.

Announcement is made that this affiir will take place this season on July Zlst, at Ruby's Golf Course, on the road eleven miles from Portland. There will be dancing all day long, golfing, baseball races, horseshoe pitchingjetc. Ii will.be a big_event. Here are the commitlees in-iharge: _ Finance r B: J, Anderson, Chairman; E. E. Johnson, FI. A. Tem_pleton, H. I-. Potter, Roy Janin, E. L. Mersereau, W. B. Mack.

Sports: C. E. Miller, Chairman ; Phil patterson. K. H. Koehler, Norman Buoy, Mort Tuft.

Music and Dancing: Graham A. Griswold, Chairman; Ferd Smith, P. S. McKenzie.

Eats: W. J. Kuhl, Chairman; Forrest Hayworth, Lester Oaklev.

_.Pubiijity: D_lvid Davis, Chairman; J.L. Wallin, W. F. Black, George Weatherhead.

Location: P. C. Stephens. Chairman; Harry Conroe, Fred Cutler.

MAITY LUMBER DEALERS ARE SFI I.ING

BALSAM WOOI

WHY NOT YOU?

DEALERS FULLY PROTECTED

For eare of application BALSAM WOOL excellr all inrulatorr Dow on the market.

LIGHT IN WEIGHT

EASY TO LIFT AND HANDLE

STANDARD WIDTHS-NO WASTE

FLEXIBLE_FITS ALL CORNERS

CUTS LIKE PAPER

DOES NOT SIFT OR LITTER

CLEAN AND SANITARY NO POISONOUS ANIMAL MATTER

"The Wood Inrulation Worth lts Weight in \[ool"

Specify BALSAM WOOL for Labor Saving Distributed b51

24 THE CALIFORNIA LUMBER MERCHANT Jluly 15, L926
The CalI of the Open Road Says
MILLS AT EUREKA_'ON THE REDWOOD HIGHWAY' ' tr[ember Calif ornia Red.anod Ass'n.
Member Builder! Erchange ol Los Angeles Main Office and Service DepL 48fi) West Pico Blvd. - Phone WHitney tlgl Lor Angcler

Psk Lane Apartnents, on fasbionable Nob Hill, San Franchce-E E. Youlg, arclitect ; Eugene Ftitz, ouner ; Battott 6 Manning, milluork cortractors. St7 Lctttines dars installecl h tbis beautilal buihlins, ln the Satt Fnncisco district, tbere ante enoagb Laminex door ased last yar to equif jooo *aetcge size lnnes.

WhV Park Lane Apartments are equipped throughout with Laminex doors ,1

.31I.//

W E installed Laminex doors in the Park Lane Apartments," says architect E. E. Young, San Francisco, "because themanufacturers back their assertion:'Latninex doors utill not utarprt with a definite replacement guarantee label on every door."

Doors made the ordinaryway arc apt to qrarp when subjected to difference of temperature and climate, dampness in walls and all such conditions. Scipnce shows. that wood contains thy cells or tracbeids, These never change in length, but with moisture, heat and cold, they shrink and swell in width, causing warping. It is this characteristic of wood that the Laminex Process overcomes.

In ,all Laminex doors the stiles and rails are built on a core of interlocking blocks with the grain crossed in adjoining sections. All parts,

including the plywood panels, are welded with Laprinex waterproof cement and held under qemendous pressure for z4 hours.

Thus it is thatLaminex is guaranteed against warping and all such troubles which befall ordinary doors. The scientific principle which distinguishes Laminex is being told in a big way to the public through national advertising. Dealers therefore find that it pays to concentrate on Laminex. It's a fast seller; a rapid repeater. Progressive door jobbers stock Laminex. Vrite for name of nearest distributorl and send for our "Help-you-sell" plan and other literature; also samples of Laminex wood to distribute for tests. Sales offces in principal cities.

TTIE WHEELER, OSGOOD COMPAI\TY Tacoma, Washington

Jaly 15,1926 THE CALIFORNIA LUMBER MERCHANT 25
T,.BF€EHHX #++RE WILL NOT SHRINK, SWELL O R WA R P
The famo*s soahhg test,as ofiginated by Ptof. Bror L. Grottdd, ptoairg tbat Itminer is anaffected by moisture. U*ln tbis sensatio*al test, relected in all parts of tbe coanhlrrto Lamiter dcot haseuet uarped of corrte tlatt.

Sell 'Em Through the Stomach Pete

The fact that "the way to a man's heart is through his stomach" has come to be utilized quite frequently of late in various parts of the country, by rvise lumbermen who are intent on building up a better feeling between themselves and the building trade of their torvn.

We have heard and read of various affairs, generally in the form of dinners, that have been given by lumbermen in certain cities, at which the lumberman acted as host to the building trade of his to'rvn, the contractors, architects, builders, etc., in a get-together dinner.

On one such occasion the lumberman had a collection o{ interesting literature at each plate. Carpenter aprons bearing the name of the guest, rvere the napkins. There was fun and jollity, and then a couple of nice little interesting talks that aimed to make all present better friends, and to stimulate the building urge in the town.

These affairs, rvhen 'rvell handled, are undoubtedly very much worth while, and the reports on them are very good indeed.

CLIFF BERGSTROM ON NORTHERN TRIP

Clifi Bergstrom, Los Angeles representative for McDonald-Harrington Lumber Company, leaves about July 15th for the Pacific Northwest on a combined business and pleasure trip. He rvill be gone for about three weeks.

McNevin Comes Down to Watch Gus Hoover

P. C. ("Pete") McNevin, thi smiling and optimistic executive of the Pacific Lumber Company of San Francisco, is in Los Angeles at the present time, iooking over things in Southern California for a week, in company with their Southern California representative, A. L. Hoover, better known to the lumber trade as "Gus".

R. F. HAMILTON RETURNS FROM EAST

R. F. Hamilton of the Pacific Lumber Company has recently returned from a long eastern trip, where he visited many of the big buying centers. He covered the South at the same time, and reports conditions and prospects very good everywhere but in Florida. He spent some time in Texas, where his concern is nor'v strongly represented by the W. H. Norris Lumber Company, and where Redwood is getting better known every day.

SAM SCOFIELD A BAY DISTRICT VISITOR

Sam Scofield, Union Lumber Co., Bakersfield, was a San Francisco visitor around the middle of the month, where he spent a felv days attending to business matters. He also called on many of his lumbermert friends and looked over market conditions in the Bay District.

SAWMILL AT POST

The sawmill at Post Flat, El stroyed by fire on June 20. The Landis of Diamond Springs.

FLAT BURNS

Dorado County, was demill was owned by J. W.

Long-Bell Oak Flooring

The contractor can effect important savings in construction through the use of well seasoned and carefully graded Long-Bell trade-marked Oak Flooring.

"One of the great objections," writes Mr. K. C. Winter of the Winter Safe & Fixture Co. of Mobile, Ala., "that the average person has to the purchase of an oak floor is the fact that the cost of hand cleaning and preparing for waxing, et cetera, is usually very expensive. However, in the Long-Bell oak flooring we have used, we have found that it is so well manufactured that all points are practically smooth arrd that its surface is so well machined that it requires very little hand finishing after being laid."

Another contractor writes that his aged between 7/o and,10Vo on the have averof a floor.

The Long-Bell Lumber Company

Plantr at

THE CALIFORNIA LUMBER MERCHANT July 15, L926
_-Pine
OAK FLOORING WESTERN SASH ANp D00R C0. "The
WHOLESATE Sash And Doors 1601-1607 East 25th St. Los Angeles Phone HUmboldt 2652 We Deliver In Greater Loa Angeles
Bfrff,_Ark. ._Helenan Ark. Longville, Ia. (Long-BellBrand) (Superior Brand) (Long-9q11'9r..4; LONG.BELL
Quich Shipper$"

An Open Messq,ge for Mr. Geotge E. Ream Kerckhoff.Cuzner Mill Cs Lurnber Co.

If one of your best customers told you tomorrow that he intended plac' ing a large order for wallboard and wanted your recommendation as to thl most satisfactory brand on the market, what would be your reply? We would like to point out to you here four definite reasons why your ansnwer should be "Buttress." Later, one of our salesmen will call to go into the matter in more detail. Perhaps you have always thought of wallboard as just-wallboard. You undoubtedly carry a number of different wallboards, all of them apparently. of about equal merit. Yet there is one that stands above the rest in quality. Buttress, a really superior product that possesses four striking qualities:

l. It's stronger.

2. It's more flexible.

3. It deadens sound.

4. It defieg fire.

Our salesmen will bring definite data on these features and also some very convincing testimonials from the trade. Please consider his message carefully. Buttrere Manufacturing Cornpany, 691O So. ALamede St., Lor Angeler, Calif.

July 15, 1926 THE CALIFORNIA LUMBER MERCHANT n i;iti hfi l-{.}.\ Inl'r1r {tN ffi {!l't lxtll ffi ffi l*$ til!ti Resists : Fire
WALTBOARD Deadens, Sound. ...SOLD BY ::. : : " , : : ' .' .j :.' j.. :i :.:"i..'., ..i...:'j... ..i;....'.' LEADING

Winfield Scott Addresses Hoo Hoo Club No. 9

Winfield Scott, California White and Sugar Pine Manufacturers Association, was the speaker of the day at the regular luncheon of Hoo-Hoo Club No. 9, held at the Palace Hotel, San Francisco, on Thursday, lane 24. He gave an interesting discussion on "Forestry and Reforestation in the Sierras," his talk being illustrated with many beautiful slides of forest scenes in the Pine and Redwood regions.

Austin Black, California White and Sugar Pine Manufacturers Association, was Chairman of the Day.

President John McCabbe presided over the business session. Owing to many of the members being on their vacation during the month of July, it was voted to adjourn the club luncheons during the month of July. The next regular meeting will be held on Thursday, August 12.

The following were appointed to act on the nominating committee for club officers for the next year:-Frank O'Connor, Frank Harris, J. Walter Kelly, Frank Trower, and Homer Maris.

A. T. McKENZIE DEAD

A. T. McKenzie, well known California lumberman, died at San Francisco on July 7. Mr. McKenzie was a native of California and was forty years of age. He is survived by his wife, Meta McKenzie, and, three children, Nancy, Alec, and Roderick McKenzie. Interment was at Monticello, California.

Mr. McKenzie was associated with the lumber business in California for many years, and for the past seven years '.vas sales manager of the California White and Sugar Pine Department for the Chas. Nelson Company of San Franclsco.

CARL HORNIBROOK A SAN FRANCISCO VISITOR

Carl Hornibrook, sales manager of the Hutchinson Lumber Company, Oroville, was a recent Bay District visitor q'here he spent a few days calling on the lumber trade and looking over market conditions. He reports that their nrill is operating to capacity and that the pine market in the east continues to show improvement.

STOCKTON PLANT BURNS

Fire destroyed the main plant of the California Cedar Products Company on June 13, causing a loss estimated at $200,000. The plant is located just outside the city limits of Stockton. W. B. Thurman, president and general manager of the company, announces that the factory will probablv be rebuilt at once.

BAY DISTRICT HOO-HOO PICNIC

The Arrangements Committee, headed by Garnet Fraser and Oscar Johnson, announce that the plans for the annual picnic of the Bay District Hoo-Hoo are well under way and that a monster crowd is expected to attend the affair at Kendall Dell on Sunday, Augast 22. Announcements will be ofi the press shortly giving a list of the attractions of the day. The committee ur5;e all lumber men, together with their friends and families, to attend the picnic. Kendall Dell is an ideal sport for a picnic and a big time is anticipated for everybody.

DOWNEY PLANT CHANGES HANDS

The Downey Building Supply Company yard, at Downey, has been taken over bv the newlv formed Downev Lumber Company.

The new company is composed of W. W. Harvey, R. G. Tryon,and S. E. Moses. Mr. Harvey was for several years Secretary of the Orange County Lumbermen's Club.

Ash - Birch - Maple - Elm - Basswood

Either air dried or kiln dried.

Can be shipped in straight or mixed cars with "KORRECT-M/0\KE' Birch and Maple Flooring

world's best.

a THE CALIFORNIA LUMBER MERCHANT Jaly 15,1926
lYendling-Nathan Co. WHOI-ESALE LUMBER AND ITS PRODUCTS 'We are able to give QUALITY and SERVICE From the BEST And I.ARGEST MILLS Send Us Your Inquiria Main Office San Francisco I l0 Marlcet St. A. L. Hoover, Agt. Los Angeles Standard Oil Blde. 'WE Offer WISCONSIN HARDWOODS
-the
KIIEELAIID- ISeLURG tU l5 B ER GOTPA]IY Phillips, Wirconrin Mills at Ph'Iipr, wis. \f,lertcrn Reprcrcntativc Jerome C. Gripper 756 South Spring Strect Lor Angclcr, California TRinity 0405 Morre, Wir.

Have You a Reputation for Prompt Delivery?

Have you built up over a long period of time a reputation for filling every order you receive promptly and without substitutions? If so you are truly fortunate. Such a reputation is a real asset in the building material field and any lumbpr merchant can reap a real profit as a result of it.

But there are probably times when you are hard put to it to live up to that reputation. Big orders, rush orders, orders for special materials and millwork-every lumber merchant gets them now and then.

Right there is tihe time for Hammond to function. Our huge stocks and our special millwork department are always at your service. Take advantage of this important feature of Hammond Service!

July 15, 1926 THE CALIFORNIA LUMBER MERCHANT D
HAMMOND LUiltBER COIVtPANY Main Offices, Sales and Display Rooms, 2OlO So. Alameda St., Los Angeles Phone HUmbolt 1591 Branch Yards in Princioal Southern California Centers

The New Competition

"It would be better for us all if we could at one sweep scrap all our ideas of distribution."

I made this statement the other day in addressing a group of New York bankers and the chorus of agreement which is greeting these words from many parts of the country and from many lines of business makes me feel that I have been guilty of a platitude. Yet almost every day I meet some business men whose ideas of distribution would ap- propriately grace the quill-pen and silk-hat period of American business.

Distribution a Fetish

They think distribution is a semi-sacred process the rites and procedure of which are written somewhere into the Constitution of the United States and that it would take at least a constitutional amendment to change them. They still think the word "competition" means the struggle of two grocers on the same street to sell a woman a can of beans or the battle between two automobile manufacturers in Detroit. They believe in that aphorism which has guided the economic politics of this nation. "Competition is the life of trade"-they believe it probably more enthusiastically about other lines of business that about their own.

Ten years ago distribution and competition were not what they are today. In fact the methods of yesterday in many linis will probably be antiquated. tomoriow. Those of us who are thinking in terms of yesterday's competition are asleep. The noises which you hear in trade association

convention halls, in congressional corridors and in the courts are the moans of such business men tossing in their sleep; and the loud cries you are hearing more -often are those of some business men waking up with a start to the new competition.

In the late war, which the peace conference are still so valiantly fighting, warfare left the ground and the waves and invaded the earth under the ground and the sea under the waves-and the air. So it has been with business warfare in the past few years-it has left the old battlegrounds and the old weapons. The business man these days doesn't know where he is going to be hit next, or how. The day is over when a man could see his competitor. It is a wis-e man who knows his competitor.

It is an interesting study in a neglected field of psychology to observe the degree of consciousness, in the average business man, of this new competition. Some of his reactions appear to be almost instinctive-he does not actually realize why he does certain things, but they very often turn out to be right.

The growth of trade associations is an example of this, By some form of herd instinct, men who still consider themselves competitors flock together for mutual protection from the mysterious dangers that lurk around them in the wild business jungle. They do not really realize that the reason why they act that way is that they unconsciously feel that the competition between them has become of minor importance compared with the new competition.

30 TIIE CALIFORNIA LUMBER MER.CHANT luly 15,1926
The house builder becomes an object of competition f or dozens of different materials.

Fighting Days Are Gone

In the good old days (meaning almost anything more than thirty days ago) distribution was along a straight line and competition was along other straight lines-at right angles to it. In other words, the line of distribution was from producer through wholesaler and retailer to consumer. The lines of competition were between producers turning out similar products, between wholesalers in the same line, and between retailers selling practically identical goods.

The old competitive methods ranged from price-cutting to arson, including slander, bribery, espionage, man-stealing and fomenting strikes. Competition was competition in those days. When two competitors happened to meet in the same room it was against business ethics for more than one to be able to leave the room unassistgd. But nowadays, in these wishy-washy times, when two men in the same line meet, they start talking about cooperative advertising or standardizing sizes, eliminating unnecessary styles, uniform cost accounting or standard terms to the trade. And, if certain senators from the middle west are not within earshot, they may actually talk of a merger.

i The new competition is like the new art-the few simple lines which we could recognize and understand in the old competition have been replaced crisscross of angles and curves. Distribution becomes direct and cuts corners in some fields, in others it becomes more intricate with new middlemen. Competition breaks away from old lines, jumps across established methods, and travels up and down the very line of distribution itself.

What the New Competition Is

But closer study seems to reveal a logic in the confusion -an apparent method in the madness. But before the song of the new competition can become clear it is necessary to tune out a lot of interfering misconception and overcome considerable static. In fact, it is desirable to switch off and start all over again. That is why I have said that it would be helpful for us to forget all our previous ideas on the subject. As a beginning it is suggested that we do away with the word "competition" altogether and in this way get rid of the old conceptions that cling to the word. Instead of the word "competition" a phrase like "distributive pressure" is suggested; not that it is euphonious or picturesque, but it is more accurately descriptrve of the intricate processes which constitute modern competition.

The new competition is, broadly, pressure for distributive outlets; where this pressure was formerly exerted within certain established channels, the intensity of competition has broken these down and is making its own channels. The basic reasons for these terrific and newly directed pressures are, of course, the srrrplus plant capacity available for production and the tremendous progress in the arts and sciences of promotion and exploitation through advertising, publicity and salesmanship.

These pressures are impatient; they will not allow the stream of distribution to work through from producer to consumer at the old, slow rate. And this accounts for numerous merchandising phenomena which, seen alone, seem strange and often inexplicable; but when they are viewed together from this angle are seen really to be different currents and eddies in one stream. Such phenomena, for example, are hand-to-mouth buying, instalment buying, direct selling and group buying.

This distributive pressure, in almost every line of business, assumes the form of intra-industrial corfrpetition. Not only do retailers compete rvith each other, wholesalers with each other and manufacturers with each other, but individuals in each group compete with those in other groups -often with those who may be distributing or manufacturing their products.

-This competition may be observed, at the very beginning of the process, with the producer of the raw maierial. Th; dairy farmers join a league which buys milk routes and

milk-products and ice-cream plants, entering into competi- tion with their own customers. A copper mining company buys a brass factory. Growers in many agricultural lines form gigantic cooperative marketing organizations. Manu' facturers become dissatisfied with the volume which thev

are selling through wholesalers and begin to sell direct to, ttre retailers, as in the grocery field.

Both manufacturers and wholesalers enter into competi- tion with the retailers by organizing chains of retail stores. They go even further and try to eliminate the retailer and sell through house-to-house canvassers, as in the case of h-osiery or household appliances; further still, they try to eliminate the canvasser by using the mails, as in ahirost every conceivable type of goods; and even further, try to eliminate every selling method by getting the buyer t6 do more selling, as in the recent "endless chain" schemes for selling hosiery.

The Speeding-Up Process

This distributive pressure does not work in only one direction along the line of distribution; it works in the other direction also. The flow of distribution is accelerated not only by the pressure of production but also by the vacuum oJ merchandising; outlets want goods to sell-goods which they can -sell more quickly and on which they can make more profit, This ty-pe of the new competition also takes on many interesting forms.

The most striking and successful is, of course, the chainstore system, as in groceries, dry goods, variety goods, tobacco, and the like. By multiplying outlets undef one control, the retailer assumes the function of the wholesaler and competes' with him. Independent retailers combat chain competition by organizing group buying associations or combining their buying power through resident buyers, as !n tfe dry goods field. Chain and group retailers go.even further and enter the producing field, entering intolompe-

(Continued on Page 34)

Jrdl' !5, 1926 TIIE CALIFORNIA LUMBER MERCI{ANT JI
"When competitors nret in the old ilays it uns against business ethics for more thar one to leaae the room unassisted."

Now R""dy forYou and Your Custorners-

Wby"rhaeuser l*Proyed Cedar Siding

Weyerhaeuser Cedar Siding is improved siding. Cut from selected timber- fnely manufactured-care{:ully and neady packaged. Better looking than most siding on the market-and the quality is every bit as good as it looks. A Veyerhaeuser product. Made at Snoqualmie Falls.

ERE is an item that you should put right in stock. Weyerhaeuser Cedar Siding sells on sight. It is a repeater. It carries your cedar siding business way be. yond competition. Read all about it on the next page. Order atrial shipment. Display it. Put some push back of it. And watch it sell.

THE CALIFORNIA LUMBER MERCHANT July 15, 1926

Special Help in Ordering

You don't need to order a carload of Weyerhaeuser Siding to try it out.

Let it come along with some other popular Snoqualmie items of Cedar, Fir and Hemlock and CedarShingles-all Weyerhaeuser quality stock.

CaIl up the Weyerhaeuser man.

Let him fix you up with a Combination Carload including Weyerhaeuser Improved Cedar Siding.

FOR all siding purposes Snoqualmie

L Red Cedar requires no introduction. It has earned a splendid reputation for all exposed uses.

Weyerhaeuser improved Cedar Siding is a special brand of selected Snoqualmie Cedar.

Only the finest strips go into this brand.

Manufactured with preci,si,on-so the sizes are correct and anffirm.

Air-seasoned by scientific methods that bring out the best qualities of the woodand also practically do away with seasoning defects.

Every board cornes out of the planer with smooth, velvety surface-no gouges, waves, or "whiskerg."

Rigid grading, inspection and re. checking.

Every piece of every bundle is usable. Finally Weyerhaeuser Cedar Siding is put up in workmanlike, secure bundles.

The ends of the bundles are trimmed even. A neat package.

Each bundle is marked with the'Weyer. haeuser Brand, the grade mark and the trade-mark.

A fine looking package of fine lumber. The kind of stock the good contractor is proud to have delivereci on the job.

,Sr.sas.' Beael Sidmg, % inch bg 4,5, 6,8 and l0 inches; Bungalow Siding, % inch by 8, L0 and 12 inches.

WEYERHAEUSER SALES COMPANY

GloquetLumberCo... -. Ooquet,Minn. BonnercFerryLumbetCr.... BonnersFetry, Idaho potlatchlumberCo. ... pottatchrldaho

.rhe Northern Lumbet C,o. 91"q""., I{P* |l"cy.t rri" Falls LumberC,o. . . . Snoqualmie fdl",Wr"n. Boise Payette Lumber Co. Bofue;Idaho Johnson-Wentworthco..Cloquet,Minn. HumbirdlumberCo...:.. .Sandpoint, Idaho VeyerbaeuserTimberCo..EvetettrVash. wood(bnveEionCo.. Cloquet,Minn. EdwandRutledgeTimberCo Coeurd'Abnerldaho lfeyerhaeuserTimberCo.. BaltimorerMd. Veyerhaeueer Tinber C,o., Minnesota Transfer, St. Paul, Min.. Veyerhaeuset Timber C-o., portsmouth, R. I.

July 15,1926 THE CALIFORNIA LUMBER MERCHANT 33
VEYERHAEUSER FOREST PRODUCTS General Ofices SPOKANE, WASHINGTON Branch Ofices MINNEAPOUS CHICAGO TOLEDO PITTSBURGH 8tb Plymouth Bldg. 208 so. La Salte St. 13rr Second NJ.b""t nHg. 2zpl Fitst Nat. Bank Bldg. PHILADELPHIA NEVYORK BALTIMORE PORTSMOIJTH 1600 Arch sreet 285 Madicon Ave. 812 Lexit gtonBldg. nt"a" rshnaThe Weyethae*sa Sahs Company is the ombined selling otgaai2ation of the folloilng Veyalueaso Mills and Disnib*iag Plants:
lDistributors:

(Continued from Fage 31)

tition with the manufacturer, and frequently the wholesaler does likewise.

This "pulling" force to attract 9Qod9 and to control the source oi "oppTy goes still furthei back along the lines of oroduction aita aiJtriUution ;,automobile manufacturers buy iarts plants, Henry Ford buys and builds steel, textile and

BAGAC F'looring FOR

Schools-,Stores-Buildings-Aparhents

The Crreatert Hardwood Flooring Value on the Market

A Dark

Mahogany C,olor that will not rhow Dirt

As Durable as Maple Long Lengths

Let us submit sdmples and quotations.

E. HTGGINS LUDIBER co.

SAN FRANCISCO

PHILIPPINE HARDWOOD SP.ECIALITiTS

glass plants, sugar refiners buy cane plantations, tire manuIactuiers buy rubber and cotton plantations, canners subsidize fruit and vegetable growers.

Vertical Trusts Next?

And these two forms of intra-industrial competition become the logical basis of the vertical trust, in .which we may possibly see important developments in this country in the next decade.

The tragedies and comedies, with and without music,.of the curren-t business drama, are mostly expressions of this intra-industrial competition. Of course the struggle between the poor but -heroic small-town store and the rich, villainous mail-order house belong back almost in the days of the ten-twenty-thirty melodramas. The down-trodden corner grocer crushed under the cruel high-powered machine of the chain system is also not a new theme.

They cannot compare with the nation-wide pageantry oI the embattled department, dry goods and hardware stores, fighting the army of the house-to-house canvasser-with tlie rather anti-climactic last scene in, the Supreme Court.

They cannot compare with the nice clean iriangle'recent- ly in the news-the outcry of the.bakers' supply houses against the proposed big bakery merger which threatens to w:ipe out the small, independent bakers who are their customers.

Nor can they compare in beauty and vigor of dialogue with the resolutions adopted by the women's wear manufacturers and wholesalerl agaihst the resident buyer and the unspealable villainies of group-buying by department stores. -The drama becomes more and more interesting and exciting every day as more individuals and grouqs discover that thE real villaln who has been ruining their lives is not the other fellow across the street but the man higher up. During the next year or two we may see the business drama combiie the besi features of a Chaplin picture, Isben, the three-ring circus, Ilamlet, Luna Park and the Follies.

But thTs intra-industriai competition, this conhict of distributive pressures along the line of distribution, is or.rly one type oi tlie new competltion. There is the competition be' tween two divisions-of the same general industry which produce commodities used alternately. This type we rriay call inter-commoditv compeiition.

WHEN THE WiiARY RENT-PAYtrR DECIDES TO BUILD, HE BECOMES THE OBJECT OF COMPETI.

(Continued on Page 36)

MORRILL & STURGTON LUMBTR CO.

Portlrnd' Orcgpn

FIR LAMINATED FINISHING LUMBER

Avoid loss on account of warping, cheching, and splittin-g of your Fir finish lumber by placing your order with us for

GUARAI.ITEED "MORSTURG" I'AMINATED FIR FINISH

Either in straight carloads or in mixed cars with Doorg and Panels

CALIFORNIA SALES AGENTS

KNOX & TOOMBSi

Hoquian, Warh.

Malufacturcrr of Vertical Grein Fir Doorr

HARBOR PLYWOOD CO.

Hoquian, Warh.

Manufacturerr of fGreyr' Harbo/' Ycllow Fir

Laminatcd Panclr

34 ,t THE CALIFORNIA LUMBER MERCHANT July,15, 1926
J.
Lor
l2l{
Aagclcr Rcprcrcntrtivc w. w. wtLKrNsoN
Iuurancc E:changc Bldg. Phonc TUchcr l{31

Annu-al rings of trees

crow:ng Svcr tnls

Red*'ooa show it has laia on moist ground over two centunes. It is sound; free from decay or cven worm holes.

Trees havc grown ovcr this buried Rcdwood for 350 years. But the cut irto thc old Redwood shows clear. sound wood fit to be sawn into highest grade lumoer.

Ovcr this 600 Ycar old Red' wood, trees closc to -200 vcars old have grown. Yct lhc cut shows -the buricd Redwood sound and frcc from decay.

Whg Reduood Satislies

Particular Customers

Thc lifc historv of thrcc Redwood trces that lic in thc California forests is thc bcat tc-stimony to Redwood's Dcrmanence and resist-a-nce -to rot' Thoqgh iistinl in miisa-s;;u;d iad ioveicd with mo,ss,, mold and forcst debris for from 250 to about 4(X) vears. not ole oI them rs decay-cs. Worms havc not borcd into thcm. Cut ihto at random, theil wood librc .is as bright and sound as that in a live Redwood just-fellcd' This rot-resistance carns Redwmd orcfercace ovcr othcr commerclal n'oods. aad explains ita increasing usi by buildcrr, architects and con' stfuctlon enSmeers.

Wdte for laformation on TPL Co. l*mbcr anil milluorh,

R#ffiffiffiffi

SAN FRANCISCO

Robcrt Doller Bldg.

3lI California St.

LOS ANGELES

Standard Oil Bldg., lfth and Hopc Str.

The Larsest Man*facturcrs and Distribilors of Catifqtio Reduooo

Members of CaWomia Reduood Association

Close your eyes and run your Gngers over the steel-polished surface of several pieces of t'Ever' lasting" fooring, and you will not be able to detect where they are joined, so perfect is the matching. Such quality is achieved only by eternal vigilancea system of rigid inspection continuous throughout manufacture.

Nicholc & Cox Lumber Co., Giand Rapidr, Michigan Cattet of fne tood rlorling

WOODEN SHINGLES

July 15, 1926 THE CALIFORNIA LUMBER MERCHANT
Perfect Matching-
ARE FIRE RESISTANT AND MAY BE HAD IN ALL USUAL COLORS Distributed by E. K. WOOD LUMBER CO. ttGoods of the Woodst' (c) 47Ol Santa Fe Avenue Los Angeles Portland - Oakland - Berkeley - San Pedro When "SOMOZIDED" Make an Economical Roof

(Continued from Page 34)

TION BETWEEN LUMBER, BRICK, STONE; PORTLAND CEMENT, TILE AND NEW COMBINATIONS -NOT TO FORGET SLATE, TREATED WOOD SHINGLE, ASBESTOS, COPPER, ZINC AND ASPHALT COMPOSITIONS FOR THE ROOF.

When his wife answers the call of spring with a new dress she is confronted by the competition of cotton, wool, silk and rayon and the almost countless number of varieties and combinations of these. And the number of products which compete for a place on the dinner table is even less calculable.

In the same category, for instance, is the competition of fuel oil with coal; of the motion-picture with the theater, the radio and the book; of the automobile, bus and truck with the railroad and street-car1' ol magazine, newspaper and billboard for advertisers. That this type of competition is increasingly recognized is proved by tie growth of trade associations and of their constructive cooperative activities on behalf of all interested in a particular commodity or service, and sometimes of destructive efforts against competing interests.

Not One-way Competition

But, again, inter-commoCity competition is also not oneway competition. There is not only the competition of commodities for outlets but of outlets for commodities. There are hundreds of products, for instance, which are sold in hardware, drug, grocery and department stores. There is a natural tendency of almost everv kind of store to follow the'liberality of tie drug store in interpreting its function. Only Mr. Wrigley knows all the different ivailable outlets for chewing gum. Real estate and automobiles are being sold by department stores.

Of all the forms of the new competition the one with protrably the greatest economic and social significance is that of inter-industrial competition. Only a few scattered

individuals at present realize the import of these developments which must inevitably assume a vital intensity in the next decade. A few among the masses of business men are beginning to see and to raise their voices, but their vision is generally trivial, distorted and colored by thwarted self-interest. These men are right, but they are helpless unless they use all the intelligence and energy they can command.

Inter-industrial competition is here; it is the competition of all industries for as much as they can get of the national Insgrns-fer their share and more of the consumer's dollar. This type of distributive pressurg !ur, of course, existed ever since our cave-man ancestor had to make up his mind whether he should put in some time killing a saber-toothed tiger for dinner or in making some drawings on the wall of his cave. This, in principle, is the equivalent of the conditions decried, for instance, by the clothing merchant who complains that the descendant of the cave-man is not spending so much on clothes because he has to pay instalments on his car. The fact is that this case is only a beginning, and only the first recognition of a widespread stress in our economic structure.

What is the cause ? In seeking it we shall mistake the effect for the cause because they are inter-related inextricably. The next few years may see legislative attempts to ease the tension, forced by those who are losing. But such attempts at reversini the economic laws of gravity will be doomed to failure if they concern themselves with what are thought to be causes.

Inter-industrial competition is one aspect of the pressure of goods for outlets-of increased pressure due to overcapacity for production. This pressure, working through all the powerful machinery of advertising exploitation, has raised the American standard of living to the highest in the world and in history. The ways of spending money have been multiplied a thousand-fold. And, in turn, the Ameri-

FLUSH VBNEERE,D DOORS

Quar. Sawn Fig. Gum2 Sides

Quar. Sawn White Oak 2 Sides

Quar. Sawn White Oak & O. P.

Quar. Sawn White Oak & Gum

Striped African Mahogany

Philippine Mahogany

Black Walnut 2 Sides

Oregon Pine 2 Sides

K THE CALIFORNIA LUMBER MERCHANT Jaly 15,1926
Ll/a" No. 100
L
MARK'W. LILLARD, Inc. 6493 Stanfond Avenue - L"oe Angelee THornwall 8244

can standard of living, especially the margin over subsistence, stimulates more production and new products. Work makes work and buying power makes buying power. There is the circle-not vicious, but certainlv vital.-

Then Came fnstalment Selling

Instalment selling is the dominant manifEstation of this inter-industrial competition. The industries using it have unconsciously recognized that, in spite of the high income and purchasng porver of the American people, there are limitations. Realizing that this rveek's pay envelope is pretty well exhausted, they are making organized attempts to assure themselves a good share of next week's. There is no question that instalment selling stimulates demand, increases production, and therefore tends to raise the level of prosperity and buying power. There is no doubt that this accelerated speed of the wheels makes for a feeling of economic exhilaration and social well-being. The question is: How long can this acceleration be maintained? Can the rvheels stand this speeding up ?

"The automobile industry did it ; why can't we do it ? This is'the logical question which one industry after another is asking itself and answering in the affirmative. Who can deny that the present prosperity of the automobile industry is the result of time-payment sales when fully threequarters of the vehicles sold are financed? Who can deny to the clothing manufacturers, to the paint manufacturers. the right to sell on time? But what can be done about it if the aggregate of instalment buying goes too far? What is too far? The answers to these questions will have to be faced by business in the next ferv years. "Competition is the life 6f f1ads"-and it's a great life.

Did we have to wait for the delightful debate between Florida and California to realize that there is comoetition between communities for population ? What of the frequent competition between factories for labor? What of the competition betrveen industries for investors?

Overshadowing all these t1'pes of competition in the vast-

A New Circular Saw Ttrat Rips or Cross.Ctrts EquaIIy Well

The Planer Sawthat is the name for this new Circular Saw perfected by Simonds. For fast hand feed this Saw gives results practically as smooth as a planer knifg; crosscuts or rips'pny kind of wood. ,Just the circular sa w for wood-workigg shops. Made 6 to 24 inches in diameter.

ness of its effects is international economic competition. True, it is old, but its effects are ever with us-more violent than ever in the last decade. Every day brings new evidence that the distributive pressure of nations is beoming more intense. The techniques of exploitation which have developed in internal competition have been held in abeyance because of economic difficulties in other countries. When they become active, it is difficult to prophesy what the next few years will bring.

The drama of the new competition becomes more absorbing, more vivid, more hectic. It becomes universal in its sweep. It is impossible for anyone to see it all, because 'we are all actors as well as audience. And unless we can break away and see clearlv, it may be too much for us.

MINIMUM WAGE SET FOR B. C. LUMBER WORKERS

According to a decision made public recently by the male minimum wage board in British Columbia, all men engaged in the lumber industry are to receive wages of not less than 40 cent an hour, beginning November 1st.

V. W. LONG PASSES ON

V. W. Long, lumber broker, died at his home in San Francisco on June 29, following a several months' illness. He was born at Chapel Hill, North Carolina, and was a graduate of the University of North Carolina. From 1889 to 1891, he was editor of the Western Sentinel of WinstonSalem, North Carolina.

Mr. Long entered the lumber business in 1891 and for the past few years had an office in San Francisco. He is survived by his r,vife Mrs. Daisy Murphy Long and four sons.

Why not ride with a winner

D IDING along with an UNKNOIVN brand of I \ rhinglgr ir ar bumpy worlr ir croraing the continent in a l9l0 fliwer. Creo-Dipt advertiring har built up a world of good will with architcct, builder and home owDcr. You caa rtcp aboard now and bcnefit frtim all tLe work we haic done in the part. 'Write ur for pricer and detaila.

2

luly 15, 1926 THE CALIFORNIA LUMBER MERCHANT 37
Q.reo:Pip! Cmpany, Inc., Oliver Srreet, North Tonawudan N. Y. In Southm Califmia: A- G. Birtlett Bldg.. Zth ud Spring Sts- Ila Angelet, Calif. In Nuthem Califoriia: Jus A. Walsh, t73 Bu:h St., Su Francicco, Calif. CREO-DIPT
i. WLen ordering epecify STMONDS PLANER SAW SIMONDS Saw & Knife Agency ,116 E. Third St. Lor Angclcr Simon& Saw and Steel Co. z:m-ZB Fint St., San Frencirco JtatnedJhingles

MI,DLAND, WASH., MILL BURNS

Fire, believed to be of incendiary origin, destroyed the rnill of the Midland Lumber Co., Midland. Wash., recently. L'he loss is estimated at from $6O,0C0 to $75,000.

C. T. BAIRD NOW RP.PRESENTING BOOTH-KELLY LUMBER COMPANY

C. T. Baird, formerly connected with the lumber business in the east, is now representing the Booth-Kelley Lumber Co. in the Sacramento and San Joaquin Valley territory' In company with J. R. (Bert) Neylan, manager of their San Francisco office, they recently 'made a trip calling on the Valley trade.

H. C. "Hi" Henry, the popular and well known lumberman, who represerted the Booth-Kelly Lumber Co. in the .Valley territory has been ill for the past few months and is taking a two months' leave which he will spend with relatives in Eureka.

T'iRY THIS IN YOUR INCUBATOR

H. J. "Andy," Anderson sends this one from Portland. Sign on Pacific Highway:

F'OR SALE HOLSTEIN BULL

EGGS

And remarks that, "Florida and California boosters should get a settin'."

GEORGE BURNETT NORTHWEST VISITOR

George Burnett, Tulare lumberman, was a recent Portland visitor. Mr. Burnett motored by way of the Redwood highway, and took in Crater Lake and Bend on the way North. After leaving Portland he visited Seattle, Vancouver and Victoria. While in Portland he was entertained by Graham Griswold.

NORTH BEND MILL WILL CLOSE JULY 17

The Stout Lumber Co. will shut down its mill at North Bend, Ore., on July lTth for an indefinite period, on account of the present low prices of lumber.

MENEFEE'S RAINIER SAWMILL BURNS

Fire of undetermined origin destroyed the plant of the L. B. Menefee Lumber Company at Rainier, Ore., June 24. The mill had a capacity of 80,000 feet and employed 6O men. Besides the destruction of the mill, the wharves were partly burned and about half a million feet of lumber was destroyed. Damage is estimated at between $225,000 and $250,000, partially covered by insurance.

HOLBROOK IS NOW EDITOR OF FOUR L LUMBER NEWS

Stewart H. Holbrook, for the past four years on the staff of the 4L organization, has been appointed acting editor of the Four L Lumber News, official publication of the association, succeeding J. B. Fitzgerald, resigned' Holbrook u'as employed in logging camps here on the coast before coming to work for the Four L. He has written articles on logging and lumbering in the Pacific Northwest which have ippeared in several nationally knolvn magazines, including the Century, the American Mercury and Sunset.

MANUFACTURERS

CALIFORNI.A. WHITE AND SUGAR PINE

LUMBER

BEVELLED SIDING

MOULDINGS

BOX SHOOK

CUT SASH AND DOOR STOCK

ALSO

DOUGLASI FIR AND WHITE NR

WESTERN SALES OFFICE No. l02E-30 Monadnock Bulldtng 6t1 M.rlc€t St. sAN FRANCISCO, CALIF.

W. G. KA}IMAN SALES MANAGER

IK)UTHERN CALIFORNIA AND ARIZONA NEPRESENTATTVEST FLETCHER & FRAMBES, INCO Rlvcr - Stront Butldlng LOS ANGELES| CALIF.

38 TIIE CALIFORNIA LUMBER MERCHANT luly 15,1926
neturln*frtr"W,k##tr#WrWe )tu:llbealruaoWynbid: '

Californian Wins National Contest

Ft. Bragg, Calif., July 5.-E. H. Percy, Chief Engineer of the Fort Bragg operations of the Union Lumber Company, was presented, on June 19th, lvith the check of the National Lumber Manufacturers Association for $1000 as first prize in its Annual Waste Prevention Contest. The presentation was made to Mr. Percy at a luncheon attended by all of the Union Lumber Company's Department Heads and Foremen-about forty in all.

The company is placing a framed photostat of the check, accompanied by a photograph of IVIr. Percy, in a handsome frame, which will be hung in a prominent place in the general offices here. It is hoped that this conspicuous display may be an incentive to other employees to use their talents and ingenuity in emulating Mr. Percy in future contests.

II(ITBEER & GAR$|llI

TUMBER C(l.

QUAHTY REDWOOD

slllcE t863

SAN FRANCISCO

Mcrchantr Exchangc Building

Kcarny 507

LOS ANGELES

Pacific Mutual Building

VAndikc 8?91 TUcker 7654

EUREKA

Whcn in Hurnboldt County, Vieit Our MilI Sccond and M Strccts, Eureka

Metnbqe California Redwood Association

Makes Table From Redwood Burl

E. B. Johnston, of the San Francisco office of the Little River Redwood Company, is the recipient of a beautiful library table that was made from a redwood burl. The table was made by John Grubich, chopper in one of the Little River Redwood Co. logging camps at Crannell, Humboldt County. The table is all hand work, which was done by Mr. Grubich during his spare time, and he spent nearly a year at odd times in making.the complete table. Before removing the table to his home, Mr. Johnston had the table at the offices of the Little River Redwood Co. for a few days, where many lumbermen admired this unique and attractive piece of furniture.

UNIIII{ I.UMBER C[l.

OFFTCES:

SAN FRANCU'CO

Croc|rcr Buildlng

Phonc Suttcr 6170

LOS ANGELES

Lanc Mortgrgc Bld3.

Phoac TRinity 2282

MILLS:

FORT BRAGG Celifornir

Adcgurtc rton3c rtocl et San Padro

CALIFORNIA REDWOOD

;, Jdy 15, 1926 THE CALIFORNIA LUMBER MERCHANT g9;
UNION DEPET{DABLE SERVICE S. E. SLADE LUT{BER CO. EST. rtEs REPRESENTING A. J. WEST LBR. CO. E. C. MILLER CEDAR LBR. CO. ABERDEEN, WASH. PROMPT AND REGUI.AR STEAMER SERVICE ON DIFFICULT CUTTING ORDERS WHOLESALE LOS ANGELES I. N. Van Nuyr Bldg. Tcl. MEtro. llt|5 SHINGLES SAN FRANCTSCO Ncwhell Bldg. Tcl. Kcarncy lll0 MILLER
Mcmber Crliforuir Rcdwood Aoocirtion

This' is the "O"iginal" Gas Carrier

The first Miller,,,&rld still in service. It was _designed on correct principles which have stood the teit of time and experiettie.

Put it side by side with our latest machine and you will find not 3'changes", but consistent, steady ero;th of the same soundionstruction ideas that deieloped our first and original gas lumber carrien

HARSCH EL MILLE& Manufacturers

East Side Mill & Lumber Co., Distributors

PORTLANDTOREGON

THE CALIFORNIA LUMBER MERCHANT Jaly 15, L926

Door

with such unqualified backing you can meet the world.

There are no "ifs" or "buts."

Hipolito Screen Doors are one lumber product tihat does not attempt to find a loop hole, through "rules" or "grade."

'We have satisfied architects, cortractors, dealers, owners by the thousands because they know the quality of Hipolito Screen Doors and 'Window Screens-the splendid workmanshipthat only California Sugar pine is used -and our positive guarantee of their being satisfied.

Get that?

Consider what it means to your sales.

HnPOrnT0 COMPANY

Fruit Growers Supply Company

Manufacturerr of C,alifornia White and Suglr Pine Lumber Milk at Suanville and Hilt' Ca|. I5O,O0O,O0O Feet Annull Cepacity B. W. ADAMS, Mgr. Sales Dept. First National Bank Bldg. - San Franeirco

ALL of the PsnRrrss casework shown in this picture was sold by a lumber dealer who handles the Pnrnnss line in his city. Some dealers sell $zy,ooo worth or more each year.

Wouldn't you like to have the Pnnnr.rss line for your city? More than 8o di{ferent casework units. Every new home owner wants them. 'W rite for ry26 Caulog ond infmmation

July 15,1926 THE CALIFORNIA LUMBER MERCHANT 4l
-is the guarantee we place back of every Hipolito Screen
Manufrcturcrr of thc farnour Hipolito Scrcen Doorr end \f,lindow Screcnr 21rt and ALameda Str. - Los Angelec, Calif.
6131
Phone WEstmore
THE COMINGTHING fo, thelumberDealer
DEERTESS fzUlt-in Fwniture BUILT.IN FIXTURE CO. 26o8 San Pablo Avcnue, Bcrkelcy, Callfonla 1160 N. Wcrtcm Avenuc, Ipr Aagclcr HOOSIER,PEERLESS DISTRIBUTORS 2625 Elm Strect, Ddler' Tcn

MARKING TIMBER

The principles of timber marking, as followed by the forest rang'ers in our National Forests, are outlined in a tr.vo-reel film, "Marking Timber," just released by the United States Department of Agriculture. Photography for this picture was made in the beautiful Black Hills, in u'estern South Dakota, and while the marking shown is confined to the western yellow pine of that region, the methods illustrated are applicable in large measure to forests of other types.

The picture portrays tle progress of a rang'er through a portion of the forest that has been budgeted for sale, and illustrates with detailed scenes the various tyoes of trees to be cut, as well as those which, for various -rl".on., are to be left to perpetuate the forest. Over-mature trees, diseased trees, such as those infected with canker or witch's broom, "spike tops," forked trees, and trees deadened by lightning or girdled by porcupines, are among those marked with the "U. S." blaze. Stress is laid upon the necessity for leaving a healthy, hand-picked stand of young trees to provide foi future cuttings, and enough seed trees to insure reseeding.

Although intended primarily for the use of students of forestry, this film should appeal to all r,vho are interested in forest conservation.

Copies of this picture may be borrowed for short periods, or may be purchased at the laboratory charge. A complete list of the department's films, lvith information on the rnethod of distributing them, is given in Miscellaneous Circular 27-M,which may be obtain;d on application to the Department at Washington, D. C.

4 C OFF'ICIAL RETURNS EAST

Frank Schopflin, vice-president of the Central Coal & Coke Co., recently returned to his headquarters at Kansas City after a visit to the company's big plant at Vernonia, ()regon.

L. H. CHAPMAN ENTERS CONTRACTING BUSINESS

Lawrence H. Chapman, well known Sacramento lumberman and formerly associated with the Sacramento Lumber Co., together with Mrs. Chapman and their two sons, were San Francisco visitors during the past week, coming' over from Mill Valley rvhere they are spending their vacation. Since leaving the lumber l>usiness, Lawrence is now connected with the Chas. S. Mabrey Construction Co. of Sacramento, and states that they have contracts for several large buildings to be constructed in the Sacramento Valley District.

CARL WATTS BACK ON JOB AGAIN

_ Carl Watts, representative of the J. E. Higgins Lumber Co. in the Bay District and Sacramento Vallev territory, is back on the territory again after spending his vacation at Pacific Grove and Del Monte. Cail repoits that he had a fine time on his trip and was accompanied by Mrs. Watts.

ELECTED TO BOHEMIAN CLUB COMMITTEE

A. J. Russell, San Francisco wholesaler and manager of the Santa Fe Lumber Co.. was recentlv elected a member of the Nominating Committee of the-Bohemian Club of San Francisco. Mr. Russell takes an active interest in Bohemian Club affairs and is identified with many of their Club activities.

EARL

L. A. BECKSTROII

WARREN ADDRESSES EAST BAY HOO-HOO CLUB

At a large attended meeting of the East Bay Hoo-Hoo Club held at the Oakland Hotel, Oakland, on Friday, June 25, F,arl Warren, District Attorney of Alameda County, was the speaker of the day. President Charles S. Lamb presided over the business session of the club.

Wholesalerr

ll2 Market St. San Francirco

Tclcphonc Sutter 71199

Douglar Fir - Sprucc - Redwood Redwood and Cedar Shingler

Fir Piling - Ceaar Polcr

Split Rcdwood Productr

ASGntr: A. F. Cost Lubcr Co. Tilluook, Oregon

THE CALIFORNIA LUMBER MERCHANT Ju,ly 15,1926
WHITE PINE DOUGLAS SUGAR PINE FIR
WHOLESALE LUMBER
627 Petrolium Securities Bldg.
& GUNTON
A.
B. Grltzucher Howerd M. Gintol GRITZMACHER
and Air Dried Uppen REDWOOD
Cllears and,Commonr DODGE GO. San Francirco So. Ca[f. Reprerentativc Twohy Lumber Co. Lor Angelc. E. J. . fO C-alif. St. A. Wallace Mclean EUREKA, CALIFORNIA QUALITY AND SERVICE in Split Redwood Products Send u:,s your inquiries.
Kiln
Crreen

Mahogany I Lloors are ot more than ordinary beauty.

-Because we control every operation in the manufacture from standing timber to finished door; all Dura

Doors are uniform in grade and workmanship.

-The utmost care is used in selecting and grading to insure the maintenance of the high standards we have set for these doors-both as to workmanship and.beauty of grain.

-Dura Doors are made in fush, one panel and other designs suited for all openings.

Cadnrallader- 6 ibson Co.

Owners and OPerators of Saw MiIIs and Veneer Plants in Luzon, P. I.

U. S, Heailquarlers, Manufacturtng PIails anil Yartls

3628 Mines Ave. Los Angelec' Calif.

Phone ANgelus 3287

Reap These Bigger PROFITS

On and after April l5th, 1926, all NB Qualitv Hardwood Flooring will be sold

CASH WITH ORDER

Prices Subiect to Change Without Notice

This is the first time in the Hardwood Flooring Industry that small purchases of flooring are being sold at car load prices.

WRITE OR PHONE FOR OUR NEW LOWER PRICES

A ReaI Chance For You To Saoe and Mahe MoneY Ottice anilYails

6420 South Park Avenue

Phone THornwall llgT ..NB'' MEANS "NONE BETTER''

THE CALIFORNIA LUMBER MERCHANT $ Iluly 15, 1926
( | N c.)

MILLION DOLLARS TO BE SPENT ON CALIFORNIA FOREST ROADS

,. Sqr Francisco, Calif., July 5.-California will receive $_1,089,386 as its share of th; $2,500,000 appropriated by Congress in the department of agriculture'bill,'to be oipended during the fiscal year beginning July 1, in the development, of roads within and immediitely adjoining the national forests, according to district forelter S. g. Sttow of the San Francisco heidquarters, United States forest pervice. Of the amount allotted the state, $691,222 will be 91p^e1d_gd in the construction of major forest highways, and $4O8,164 on minor roads and traili necesr"ry Tor the'pro- tection and development of Federal forest resources. Ten per cent of the revenues from the national forests of the state, or about $100,000 will also be available for expendi- ture on roads and trails of the latter class. The bureau of public roads will supervise the construction on all maior road projects.

JIMMY KEARNY VISITS YOSEMITE

JiT*yfea:ny, popular manager of the Fetters Springs

Lumber Co., Fetters Springs, has returned from a pleasant trip to Yosemite where helpent his vacation looking over the maly points of interest in the Valley. .,Jimmy,,"drove up, making the trip in his sporty Buick roadster.

RoY rBAc" fiigTE#tro DESTRoYER

. Roy lback, Milt Valley Lumber Co., Mill Valley, has been assigned to the Destroyer Hazelwood, where lie will spend fifteen days_cruising in Southern waters. Roy is a Lieutenant in the Naval Reserves and during the summer months every year, he has to fill a special ass-ignment with the Navv.

For 18 Year:t

..CHICI(ASAW BRANTY' OAK FLOORING

har bcca a dandard of Grade-{uality-Manuf acture

Manufactured By

ilemphis Hardwood

Floori ng Go, Memphb,ronn.

And Dirtributed Bv

E. M. SL^A,TTERY BRoadwey 1496 315 koduce Bldg., Lor Angclcr

GEO. C. CORNITIUS

Amer. Natl. Bank BldS. San Francirco

SAMUEL R. NORTON

Henry Bldg. Portland

CHARLES S. KEITH NOW IN THE WEST

Charles S. Keith, president, Central Coal & Coke Co., lcft l(ansas City early in July to spend July and August on the Coast.

DEALERS USING ADVERTISING MATERIAL

Seattle, Washington, July S.-More than 200 lumber Cealers in widely separated parts of the country have sent to the West Coast Lumber Trade Extension'Bureau for mats and cuts to be used in local ne\.vspaper advertising, supplementing the national campaign oi ihe bureau and the field work of i1s engineers.

The demand for the advertising helps, according to the Bureau, covers every section of the United StateJ except the extrenre southeast.

LODI LUMBER CO. RECEIVE FIRST CAR OF CEMENT FROM CALAVERAS PLANT

Don Fraser, the popular manag'er of the Lodi Lumber Co., Lodi, announc6s that his cd-pany has received the first car of cement to be shipped fiom-the Calaveras Cement Company, the nerv $2,00O,000 cement operation situated at San Andreas, Calaveras Countv. California. Don states that the car was shipped to his yiia otr June 15, on their order No. 1. The bairners on th; ."r *"i" 6 feei bv 30 feet.

DEVITT SAWMILL SHUT DOWN

The plant and logging camp of the Shanghai Building Co., Devitt, Ore., have been shut down indefinitelv. Th; sawmill has a daily capacity of 70,000 feet.

MRS. A. T. SHOW PASSES AWAY

Friends of A. T. Show, Los Angeles, learned with deep reglet_ of_t_he passing away of Mrs. Show, at Los Angelei, on July 5th.

Death came after an illness lasting two years. Burial services were held from thefamily home on WedneSday, the 7th.

REYNIER LUMBER CO.

426-128-430 Santr Merina Buildins ll2 Markct Strcct

SAN FRANCISCO

WHOLESALE

Fir and Rcdwood Lumber

Trcated and lJntrcatcd Polo and Pilcr California Sugar and Whitc Pine Lunbcr Split _Rcdwood Ticr, Portr, Grepc Stakcr, ctc. Sawn Rcdwood ShaLer and SLinglcr

PORTLI\IID, ()REGON, OFFICE Northmrtcn Buf BU3. Ou rapnrcntrtlvcr In Southqr! CdlforaL an Wllltenr ud Coqor, 215 W6t Strth Str.Gt, Iar An3clc;

4 THE CALIFORNIA LUMBER MERCHANT luly 15, 19?6
E. dc Rcynlcr H. B. Grncrrta

."\MORKMEN'S "WORKMEN'S ."\MORKMEN'S .WORKMEN'S .WORKMEN'S .I]VORKMEN'S "WORKMEN'S .WORKMEN'S .WORKMEN'S "WORKMEN'S "WORKMEN'S .WORKMEN'S .WORKMEN'S "WORKMEN'S "WORKMEN'S ..WORK}TEN'S ..WORKMEN'S ..WORKMEN'S "WORKMEN'S ..WORKMEN'S ..WORKMEN'S ..WORKMEN'S ..WORKMEN'S .WORKMEN'S .WORKMEN'S ..WORKMEN'S ..WORKMEN'S .WORKMEN'S ..WORKMEN'S

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Lunbermentc Assoclatlon

.\MORKMEN'S "WORKMEN'S .WORKMEN'S .WORKMEN'S "WORKMEN'S "WORKMEN'S .WORKMEN'S .WORKMEN'S .WORKMEN'S "WORKMEN'S "WORKMEN'S ..WORKMEN'S "WORKMEN'S .WORKMEN'S , "WORKMEN'S "WORKMEN'S ..WORKMEN'S ..VVORKMEN'S .WORKMEN'S i "WORKMEN'S . ..WORKMEN'S I ..WORKMEN'S .\MORKMEN'S ..WORKMEN'S ..WORKMEN'S ..WORKMEN'S ..WORKMEN'S

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INSURANCE--AT rNsuneNCB-ar INSURANCE-AT INSURANCE._AT INSURANCE-AT INSURANCE-AT INSURANCE-AT INSURANCE-AT INSURANCE-AT INSURANCE-AT INSURANCE_AT INSURANCE--AT INSURANCE_AT INSURANCE._AT INSURANCE-AT INSURANCE_AT INSURANCE_AT INSURANCE_AT INSURANCE_AT INSURANCE_AT INSURANCE_AT INSURANCE_AT INSURANCE-AT INSURANCE_AT INSURANCE_AT INSURANCE_AT INSURANCE_AT

Gallfornla Panel

Jaly 15, t926 --! THE CALIFORNIA LUMBER MERCHANT r15
COST'' COST" COST" COST" COST" COST" cosT" COST" COST" COST'' cosT" COST'' COST" COST" cosT" COST'' COST" COST" COST" cosT" COST'' COST" COST" COST" cosr" cosr" COST" and Yeneet Go. TRinity |XFT 955 to 965 So. Alameda St. P. O. Box 96 Arcade Station Los Angeles

Who Pays For Advertising?

"\Mho peyc for advertising?" has ahoyc been a subject of potent interegt to advertisers and adverticing thinkers ad e:rperts.

The subject has been app'roached thousan& of t'-'es frofir thourands of vieqpoints. Some one DOES, of @urse, pay for advertising. Ad. vertising e:rpertr agrec that when advertising is wi""b done it actually MAKES money for the advertiaer. and that therefore it is not the advertiser who actually payr for it.

Then who does?

That question has been interestingly discutsed of late in "hinteret lnkrtt the great advertising weekly, and many of the anawers make very t{roughtful and thought-provoking readmg.

One advertising man who discussed the subject in quite original fashion, takes the stand that the maker or *ller of the conrmodity or commodities which are DISPLACED by the advertised product, does the actual paying, and he gives,several exarnples to prcrre his theory.

One of hie illustrations, in his own wonds, follows:

"A certain rubctitute for lumbcr invades tlrc

GENERAL SALES OFFICE

For

Red Cedar Shingles

Sclrftr Broe. Shtn3lc Co.

Menufecturcd By

Nrdoad Lunbor & Mfs. Co. Joc Crrot Sblaglc co. Rblq Crder Co.

LJldcu Shlaslc Co.

Montorncr WrrL Hoqulen, WrrL. Alotn, WerL Abqdlro, WrrL. Abordrar WerL

'We are in position to furnish your requircments in all kinds of Shingles, either Grccn or Kiln Dric4 for all rail or water shipment, and in order to better serve you havc opened a general sales office in the Finch Building, Aberdeen, Washington.

'We manufacture: 6/2 Extra *A*'s 512 Extra *A*'s Extra Clears

Premium Clears

XXXXX Perfect Clears

Eurekas Perfections Royals and all corresponding second grades

GENERAL SALES OFFICES: ilrR6nttN S1ilN6tt 00RP0RAT|0N

Suitc Zl, Finch Building Abordccn, Warh.

Reprcrcntcd by W. W. WILKINSON

l2l4 Inl. Erchenge Bldg. Lor Angclcr

market. Much advertising mon€y is spent bringing it to the attentiron oF users,Most certainly this advertising expense is included in the selling cost, no mattlr what proportions sales may reach. Yet the buyer savis by oelecting this substitute. It may even have advantagec over regular hrmber. Away back in the forests there are men who own lumber all ready for the market, or perhaps only trees. Their market is cnt off by this subEtitute. Their income is calt down or stopped altogethen In this instance the men who foot the advertising bill are the men who know this lumber or thl foregts from which the lumber would othenrrise come but for thia eubstitute."

THIS is the very fact that the lumber industry itself, after many years of having the very thing happen that is described by this advertising rnarl, has finally discovered. ThEt is why almost the entire lumber producing industry is now advertising, and getting ready to advertire more.

If I advertise a producf and by so doing take away the market from YOUR product, then YOU pay for MY advertising.

JOHN G.

Crnn n eo harc Aaouilnlrrs

LOS ANGETES

81O Loew'r State Bnitding MAia 5620-5llll

THE CALIFOR.NIA LUMBER MERCIIANT luty L5,1926
McINTOSH, C. P. A. c. s. cowAN, c. P. A"
llelnrosn,folAr{&Co.
Portlrnd Guco Buildin3 Mdn 5,Oi7 Scrttlc
Wbitc BuildinS Elliott 2413 Moubcrr Ancricrn lnrtitutc of Accountentr Netional Atrociation of Cott Accountentr

BRADLEY BRAND HARDlvOODS

Scientific kiln drying preserves within our products naturetl sturdy and beautiful qualities, while

Modern machinery and skilled human effort iurtifies our slogan

ATBION TUMBER CO.

RED}TOOD

FT'LL STOCKS GREEN LUTI'BER COMMON AND UPPERIi AT MIr'r-s'

AIR DRY UPPERII AT SAN PEDRO

Main Saler Oftcc Lor Angclcr O6cc Hobert Bldg. 397 Pacific Elcctric Bld3. SAN FRANCISCO Phonc TUcLcr 57?e

Memberc Colifornio, Reduood Association

SAN DIEGO 120 Spreckclr Blds. Main 2015

TRY US FOR

OAK FLOORING AROMATIQUE CEDAR

GUM FLOORING LIMNG

WHITE OAK TRIM RED OAK TRIM

RED GUM TRIM SAP GUM TRIM

CASING BASE MOULDINGS

OAK WAGON STOCK GUM zuRNITURE

BEECH FLOORING STOCK

Furniture Stock in Setg CUT TO SIZE Ready to Assemble

Flat Surfaces Hardwood Trim Sanded

COOS BAY TUMBER CO.

of Glifornie.

Manufacturerr of Douglas Fir and Port Orford Cedar Sawmills, Marahfield, Oregon

Distributing Phnt Bay Point

Annual hoduction 20O,(X)0,000 Feet

BRADTEY TUMBER C().

WARREN

oF ARKANSAS ARKAN'A'

GENERAL oFFICES :'t1""$3::,3j;t"

lor Angeles Ofice, s*]t'jli::?.

July 15,1926 THE CALIFORNIA I,UMBER MERCHANT 47
"If lt's Bradley's lt's Better"

YY FRANC H IsCO orr SAN

LUMBER

Albion Lumbcr Co., Hobart Building ....Gericld 044

Ba:tcr, J. H. & Co, Ancrican Bank Bldg. .....Garield 3lZ)

Booth-Kolly Lumber Co., Marvin Building ..Douglar 2513

Chanbcrlin & Co" \t/. R" Matror Buildiug .Davcnport 891)

Coor Bay Lumber Coa Balfour Building ..Douglar E070

Coor Venocr & Bor Co., 735 Third Strect ..Douglar 61116

Dodgc Co., E. J., 16 Californir Strcct .Suttcr {798

Dolbcer & Carrol Lumber Co., {65 California St. ...... .Kccrny 507

Eagle Lumbcr Co, 24 California St. ........Doug1$ 5794

Forter Brotherr, Inc., 65 Markct Strect .......Kcarnoy ll00

Fircher Bror. Lumbcr Co., 2l Crlifornie St. .......Douglu 6ti53

Fruit Growcrr' Supply Co, Firrt Nationrl Bank Bldg . ..Suttcr 5791)

Girtznacher & Gunton, ll2 Market Strcct .Suttcr 7l)99

Hrmmond Lumbcr Co., 26ll California St. . ..Suttcr 662l

Hanify Co, J. Ro 2rl Markct Strcct . ..Kcarny 326

Hart-Wood Lumbcr Co., I Drumn Strcct ..Katry ZEB

Hondriclron Lunbcr Co., ll2 Markct Strcet .,.Suttcr 398

Holmer-Eurcke Lumber Co., Monadnock Buildiug ......Koaray l0t4

Johnloa, C. D., Lumbcr Co, 26lf Californie Strcct ....GarGcld 0l3l

Littlc Rivcr Radwood Coo Balfour Bldg. . ....Suttcr 6?13

Long-Bell Lumbcr Co., Firrt National Bank Bldg. . .......Kcarney 361

Madcra Sugar Pinc Co Fint Nitional B"oL'Bldg.

McCornick, Char. R, Lunber Co., Suttcr liil26 215 Markct Strcct ....Davcrrpott 39110

Ncttlcton Lumbcr Co., I Drurnn Streoi ...Kceray 300

Peci6c Lurnbcr Co., 3ll California St. .. .Suttc 37fl

Rcd Rivcr Luraber Co., Monadnock Blft. . ........Gar6cB lZ2

Rcdwood Menufacturerr Coo Hobert Building ........Ger6gld ttlO

Rcyuicr Lunbcr Co., ll2 Merket Strcet ..Douglar 6Gll

Santa Fe Lumbcr Co., 16 Cslifornia Strcet. ...Kerrncy Zl?3

Suddcn & Chrirtcnron, 230 Califoroia Street ...........,.Gar6c1d 2E{6

Union Lumber Co., Crocker Building ....Sutter 6l7e

Van Arrdale-Harrir Lumbcr Co., 5th and Brannan Strectr ...Kcaray Z)70

Wcndling-Nathan Lumbcr Co., ll0 Market Strcct ..Suttcr 5i163

'Weyerhacurer Salcr Co, 215 Marlcet St. ....,.Davcaport 3ll0O

'ffhitncy Co, Thc 16 Califonria St. ... .......Kcaray 536t

Wood Lumbcr Co, E. K., I Drunm St. ...Kouny 3?le

HARDWOODS

Becbc, W. M" lllf9 Firrt National Bank Bldg... ..DougLar gllT

Higgiur, J. E., Lumbcr Co, 4Zl Sixth Str..t . ....Kcerny l0ll

Strrblc Hardwood Co, 5il7 Firrt Strcct (Oakland) ... ...Oaldand 215

Whitc Brothcrr, Sth and Brannan Strcctr ...Suttcr l!67

PANELS

Maril H. B., Panel Co, - -- 7i5 friti sf -. ..:.. . ... .Douglar 6{t6

SASH AND DOORS

Whecler-Orgood Co, ll2 Markct Strcet . ..Suttcr 3421

CREOSOTED POLES_PILING_TIES

McCormick, Char. R., Lumber Coo 215 MarLct St. ..,..Davcnport 3$n

A HANDY DIRECTORT

,a T}IE CALIFORNIA LUMBER MERCHANT July t5, t9%
Ialy 15, 1926 TIIE CALIFORNIA LUMBER MERCHANT

WA I.{ T ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell

The Fellow Who Wants to Hire

Rate: $2.50 per column inch

WANTS POSITION

The Fellow Who Wants to Be Hired

Married man, age 38, with ten years' experience in retail lumber trade as yard man and manager, desires position with some retail lumber firm in California. Would prefer yard in rural community. Address Box 4-174, care California Lumber Merchant. 7-15-I

Doctor recommends competent mill and lumberman move his family to Arizona- Have had good many years' experience managing large business. What have you to offer. Address Box A-175, care California Lumber Merchant. 7-15-1

FOR SALE

Small retail yard, Southeast Los Angeles suburb, on main boulevard. Southern Pacific siding 100 feet from office. Long lease, low rent. Stock, equipment .and improvements inventory about $40OO.OO. About $2500.00 cash will handle if responsible. Lots of building in vicinity, Walnut Park, Huntington Park, Southgate, etc. Two man yard. Cost of doing business during May less than l2/o. Reason for selling, no money and no credit to handle business. Not asking bonus on business or lease. Want to get out clean, without owing a dollar to my creditors. This is a real opportunity for an experienced man with a few thousand dollars.

For interview address Lumberman,7253 S. Alameda St., Los Angeles, Calif. Phone DElaware 0OSZ.- 7-15-r

WANTED

Yard manager for retail yard in Los Angeles, Must be capable of taking entire charge and exceptionally good salesman, who can build up and hold business against strongest competition. In first letter state full particulars, salary asked and references. Address Box 4-166, care California Lumber Merchant. 6-1-tf

Dry Kilns

FOR SALE

_ 200 heavy 5 ft. lumber jacks, used for assembling loads-good condition-$2.00 each.

Sun Lumber Company, Beverly Hills.

LUMBERMAN WANTED

Must have had at least 2 years lumber experience. Must be able to keep books. Must be willing to work in small town. Must have high school education. Write or see Hubbard at Hayward Lumber & Investment Co., 410 San Fernando Road, P. O. Box 155, Los Angeles. 6-t5-2

RETAIL LUMBER BUSINESS FOR SALE

In thriving city,TO miles from San Francisco, lumber and building materials $10,000, machinery and tools $4000.00, no real estate, good lease, doing nice growing business. Will bear investigation. Box 4-172, clo Calif. Lbr. Mer. WANTED

Position by lumber yard bookkeeper and office man. Have ability to estimate and meet the public. Ten years experience. Box A-176, Care California Lumber Merchant. FOR SALE

Suburban lumber yard in the best district in Los Angeles County. An unusual opportunity. Will bear closest investigation. Box A-177, care California Lumber Merchant.

WHITE PINE BOX FACTORY FOR SALE

We have a first class efficient box factory of 60,000 daily capacity, located in Northern California, which rve offer for sale. Good supply of raw material in immediate vicinity. Will give full particulars upon request. Address Box A-127, care California Lumber Merchant. 2-14-tf.

Moore'r natural draft and mechanical recirculating kilnr of practical and modern typer.

Conplete line of dry kiln equipment, ruch ar truckq lranrtcr carr, recordi"s rnd regulating inrtruments, Iunber liftr and fat and edge lumber rtackerc.

50 THE CALIFORNIA LUMtsER MERCHANT laly 15,1926
Moore
Jacksonville, Fla" North Portland, Ore.
Dry Kiln Cornpany

%ofrng that an arrna. cannot harunAA

LfERE'S the best r r seller on the roofing market today! Architects, engineers and con, tractors have w?rr, ted it for years !

Pioneer Canvas Top Roofing meets all needs for a protectiv€ cov€r, ing that is entirelyweatherproof and unharmed bv the frictional wear of feet and furni, ture. It consists of a layer of Pioneer Super Quality Roofing per. manentlv welded to the best double.ribbed can, vas. It is easily applied ... clean and sanitary. .. can be painted any color ... can be washed with, out injury. and it re. sists the hardest wear.

It is used on sleeping porches, open veranda decks, roof gardens, boat decks, on aisles in theatres, churches and halls and for countless other purposes. Keep your stocks complete be, cause everyone wants it.

Pioneer Paper Compntry, Inc.

Esroblished l88a

LOS ANCELES PORTLAND SAN FRANCISCO SEATTLE

Pioneer Manufactures o Complete Line of RooJtngs and Building Papers

MTOPROOFING l/

N} W

pROFITS) Certainlyfor such is the purpose of t always with the future in mind. The roofing that is building the future of your business. "Time tells" future shall be prosperous or otherwise.

business. But you sell today whether that

The wear-resisting quality of Weaver Roofrng means customer satisfaction, "repeat" business, future prosperity. And its reputation makes it easy to sell, too.

Weaver-Henry Mfg. Co.

Successors to Weaver Roof Co.

Syluesfer L. Weanter, President 2440 East Eighth Street Telephone BRoadway 0784

%averRoofi Seves Owerhead Est,ab1ished191O

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%ofrng that an arrna. cannot harunAA

0
page 51

WA I.{ T ADS

2min
page 50

Who Pays For Advertising?

2min
pages 46-47

Reap These Bigger PROFITS

1min
pages 43-44

Mahogany I Lloors are ot more than ordinary beauty.

0
page 43

HnPOrnT0 COMPANY Fruit Growers Supply Company

2min
pages 41-42

II(ITBEER & GAR$|llI

1min
pages 39-41

A New Circular Saw Ttrat Rips or Cross.Ctrts EquaIIy Well

4min
pages 37-39

FLUSH VBNEERE,D DOORS

1min
pages 36-37

WOODEN SHINGLES

2min
pages 35-36

BAGAC F'looring FOR

3min
pages 34-35

Now R""dy forYou and Your Custorners- Wby"rhaeuser l*Proyed Cedar Siding

1min
pages 32-34

The New Competition

6min
pages 30-31

Have You a Reputation for Prompt Delivery?

0
page 29

An Open Messq,ge for Mr. Geotge E. Ream Kerckhoff.Cuzner Mill Cs Lurnber Co.

3min
pages 27-28

Sell 'Em Through the Stomach Pete

2min
page 26

WhV Park Lane Apartments are equipped throughout with Laminex doors ,1

1min
page 25

HOTMES-EUREKA

1min
pages 24-25

n las Firdthe ideal farm lumtbq Lrouglos rtr'4 t

1min
pages 23-24

Douglas Fir and the Farmer

0
page 23

Stickering Western Softwoods for Air Seasoning

3min
page 22

STUCK TO STICK!

0
page 21

Kiln-Ihied -Agr;ff*"s

3min
pages 19-20

Who Pays The Fire Losses?

2min
page 18

W"%says \f/ide Colonial Siding

2min
page 17

MY FAVORITE STORIES

0
pages 16-17

wkere Prid,e

0
page 15

SPEAKING OF BUILDING PROSPERITY

2min
pages 11-13

Moistite a New Waterproof Sheathin$ and Car Liner

2min
page 10

"Curtailment is no Solution" of Lumber Problem

2min
page 8

Good Will The Friendshtp of California Customers.

0
page 7

If You Should Die Tonight, What Would the Lumber Industry Say About You?

2min
page 6

This Dealer Sees

0
page 5

THE CALIFOR}.IIA LUMBERMERCHANT

1min
page 4
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