JEWELLERY
A legacy of meaningful design Pandora celebrates 20 years with an eye firmly on the future. In the space of 20 years, Pandora has grown to be the largest jewellery company in the world – a success it built through creating jewellery that gave women a way to tell their individual stories through the items they chose. This movement emerged with the launch of the Pandora Moments charm bracelet, which captured the imagination and passion of women across the world for expressing themselves through collecting charms. Since the earliest days, Pandora has been steadfast in its commitment to values such as quality and innovation. New and reimagined desig ns have continued to be forthcoming, always with unparalleled craftsmanship techniques. Every Pandora piece is hand-crafted, meaning that each piece is as unique as the woman who wears it. That said, signature design elements remain consistent
across collections, with iconic motifs, including the Pandora logo and cut-out hearts, always conveying the essence of the brand. In 2020, Pandora announced it will completely stop using mined silver and gold in its jewellery by 2025, increasing the current figure of 71% of its silver and gold coming from recycled sources. This decision has been made to reduce environmental impacts, with sustainability practices embedded in the company both today and in its vision for the future. Experimentation with new metals and materials, streamlining production processes and tapping new technologies to explore potential products are also on the agenda in the coming years, ensuring that Pandora will continue to strike an emotional chord with its legions of fans across the world.
* Pandora is available at Lagoona Mall, Doha Festival City, Villaggio, Landmark, City Center Doha, Moderna at the Centre and Hamad International Airport
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Below: the Pandora charm bracelet and charms
" سوار وحلي "باندورا:في األسفل
