FIFTY ONE EAST
Let’s Pretend! Investing in play time is rewarding for kids and parents alike.
C
reativity and problem-solving skills are well known as among the benefits reaped by children indulging in role-playing games. Indeed, most parents assume that this is exactly what children get out of it. The reality, however, according to research, is that playtime does much more, including promoting selfconfidence, social and cognitive skills and resilience. Crucially, it is these skills that provide the essential building blocks for children to grow up into well-adjusted adults with a sense of personal fulfilment. And while all of this is the serious side of play, there is, of course, an immensely fun side to it too. This fun in playing and delight in moving is the raison d’etre for Smoby, France’s largest toy manufacturer. Smoby’s colourful take on play can be experienced in a range of high-quality playhouses, slides, toy kitchens, tricycles and much more, all designed for healthy and safe playing that develops a child’s motor skills and social abilities.
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Left: Melissa & Doug's mission is to ignite imagination Right: Playhouse by Smoby
" تهدف"ميليسا أند دوغ:من اليسار إلى دغدغة الخيال بيت اللعب من:من اليمين ""سموبي
