The FMEF also conducted a special campaign on social networks during the whole period of the event and received 5.8 million impressions and 460,000 interactions. A specific editorial plan was defined including quizzes, challenges on the theme of savings, a special “Savings for young people” video, stories, reports and testimonies and several other activities. At the end of the campaign, the Foundation published a savings guide, which includes the publications on savings disseminated on this occasion. A young social network influencer was also part of the Foundation’s digital campaign, she discussed throughout the campaign saving and its importance at a young age by inviting young people to share their tips and stories related to saving and achieving their financial goals. At the same time, GMW attracted significant media coverage through the Foundation’s participation in numerous radio broadcasts and the publication of several press articles.
NEPAL GMW national coordinator: Nepal Rastra Bank Participating organisations: National Banking Institute, Nepal Stock Exchange Total number of participating organisations: 3 Number of children and young people reached directly: 5,220 Number of adults reached directly: 5,220 Number of people reached indirectly: 20,000 Throughout Global Money Week 2021, the Nepal Rastra Bank along with partners reached more than 20,000 children, youth and adults through several activities such as Nepal Rastra Bank with students, TV talk show, students visits to Nepal Stock Exchange, opening bell ceremonies at Nepal Stock Exchange. During GMW 2021, financial literacy awareness sessions were offered for children, youth and for adults, mostly through in person and digital means. This included sessions for school and college students as well as women. High-level discussions, seminars, and other educational sessions were organised by Nepal Rastra Bank. Throughout the Week, young people were able to engage with the Bank by opening bank accounts, opening DMAT accounts for share transaction and through essay writing competition.
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