2021 GMW Annual report

NIGERIA GMW national coordinator: Central Bank of Nigeria Participating organisations: Nigeria Stock Exchange Limited, Lapo Microfinance Bank, Access Bank, Coronation Merchant Bank, Ecobank, FBN Quest, First City Monument Bank, Fidelity Bank, First Securities Discount House, Globus Bank, Guaranty Trust Bank, Heritage Bank, Jaiz Bank, Keystone Bank, Nova Merchant Bank, Polaris Bank, Rand Merchant Bank, Stanbic IBTC, Standard Chartered Bank, Sterling Bank, Suntrust Bank, Titan Trust Bank, Union Bank, Wema Bank, Zenith Bank, Shared -Agent Network Expansion Facilities, Junior Achievement Nigeria (JAN), Entrepreneurial Development Initiative (ENDIP), Afrothem Nigeria Limited; Budget Gift Centre Limited; Bradat Limited; The Rest Place, Church Of God Mission International; Rainsource Nigeria Limited; Okoro & Company W/A Limited; CGMI Group Of Schools, WOJI Total number of participating organisations: 46 Number of children and young people reached directly: 42,448 Number of adults reached directly: 40 Number of people reached indirectly: 35 The Central Bank of Nigeria (CBN) in collaboration with the Bankers’ Committee Sub-Committee on Financial Literacy Enlightenment (FLPE) and Junior Achievement of Nigeria (JAN) engaged a total of 37,567 secondary school students and youth across the country in Financial Literacy School Mentoring sessions as part of GMW 2021. These interactive digital and in-person lessons were facilitated by experts from financial institutions and aimed at promoting financial well-being. A virtual field trip to the CBN Currency Museum was organised during the Week while Doodle animation was used to teach financial literacy for the students across some states in Nigeria.

Throughout the Week, youth between the ages of 18-35 were engaged through a social media challenge around the theme of GMW 2021 “Take care of yourself, take care of your money.” Numerous short videos and creative pictures were produced around the topic and shared online. A total number of 2,258 submitted entries were received. The top ten participants were selected based on the prescribed criteria and requirements.

JAN developed the school mentoring curriculum, which was used by the Chief Executive Officers of banks to educate the secondary school students in line with the GMW slogan “Learn.Save.Earn”. JAN leveraged on various media platforms to launch financial literacy campaigns for children, youth and for adults on financial management and equip them with the skills required to make sound financial decisions.

29 financial institutions namely Access Bank, Coronation Merchant Bank, Ecobank, FBN Quest, First City Monument Bank, Fidelity Bank, First Securities Discount House, Globus Bank, Guaranty Trust Bank, Heritage Bank, Jaiz Bank, Keystone Bank, Nova Merchant Bank, Polaris Bank, Rand Merchant Bank, Stanbic IBTC, Standard Chartered Bank, Sterling Bank, Suntrust Bank, Titan Trust Bank, Union Bank, Wema Bank Zenith Bank and Shared - Agent Network Expansion Facilities participated in Financial Literacy Day School and Mentoring programme during Global Money Week. A total number of 449 schools were visited from which a total of 37,366 students comprised of 17,853 males and 19,513 females. During the exercise, students were taught on budgeting, saving and on how to be financially responsible.

LAPO Micro finance Bank deployed a two-pronged communication approach to celebrate GMW 2021. The internal communication approach covered daily deployment of money management email nuggets to over 7,000 staff, opening of the GMW campaign on WhatsApp, creating branded and customised GMW T-Shirts and caps. Whereas, the external communication approach covered an in-person sensitisation campaign for secondary school students across six geopolitical zones, including the Federal Capital Territory. Daily deployment of money management, wealth creation and health tips through Lapo MFB digital and social media handles on Instagram, Facebook, Twitter and LinkedIn were shared. All these gathered 1,087,452 views. Webinars, sponsored online and offline newspaper publications all generated 79,000 views. A total number of 4,689 youth were reached across 21 secondary schools.

The Nigerian Stock Exchange celebrated Global Money Week 2021 by holding a virtual financial literacy session on Zoom. The session was attended by the staff and students of International School Lekki. A total number of 82 students participated in the session.

During Global Money Week 2021, the Entrepreneurial Development Initiative (ENDIP) along with partners reached 110 children and youth through several digital and in-person activities. In 2021, financial literacy awareness debates and sessions were offered for children, youth and for adults, mostly through digital means. Secondary schools students were engaged in these and other educational lessons.

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