SOUTH AFRICA GMW national coordinator: Financial Sector Conduct Authority (FSCA) / National Consumer Financial Education Committee (NCFEC) Participating organisations: Private companies, banks, educational facilities, industry associations, NGOs, financial service providers, and others Total number of participating organisations: 79 Number of children and young people reached directly: 1,597 Number of adults reached directly: 16,184 Number of people reached indirectly: 63,400,000 Participating organisations during Money Smart Week South Africa (MSWSA) 2021, a campaign in South Africa that aligned to GMW, could either make use of this year’s digital platform with their events being live-streamed on the MSWSA website, or could run their own online events, small physical events where permitted or educational community radio campaigns. Private companies, banks, educational facilities, industry associations, NGOs and financial service providers made up 59.3% of the 79 participants taking part this year. Over 17,500 South Africans logged onto here. to watch live streamed events throughout MSWSA 2021, with over 83,300 video uploads throughout the week. A reach of over 4,331,000 in paid community radio coverage was achieved as well as an increase in our MSWSA subscriber database of 273%. MSWSA’s social media campaign reached more than 2,500,000.
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