GMW 2021 OUTREACH GMW’s global outreach is based on data reported after the Global Money Week by participating organisations. The GMW Secretariat uses this self-reported data to understand global, regional and national outreach and the Week’s growth. Participating countries: The OECD reports GMW activities that have taken place in all United Nations Member States. In a majority of cases, the GMW is coordinated by GMW national coordinators. These are public authorities (central banks, financial supervisory authorities, ministries of finance, ministries of education, etc.) that play the role of focal point for the GMW campaign in a specific country or economy. Typically, full or regular OECD/INFE members take the role of GMW national coordinators. Organisations: GMW is open to all stakeholders, national and international, that may have a role to play in ensuring that young people become financially literate, such as public institutions (ministries of finance and education, central banks, financial regulatory authorities), financial institutions and their associations, civil society organisations, youth associations, universities and schools, education and health professionals, parents and young people themselves. GMW is an opportunity for national policy makers to elevate the issue of youth financial literacy to the forefront of the policy-making agenda, and advance implementation of enabling policies. For financial institutions, civil society organisations, schools, universities and parents, it is an opportunity to talk about financial and money matters with young people, stimulate their interest in financial matters and build positive financial attitudes and behaviours. Children and young people reached: Refers to the number of children and youth participants (aged 3-30) reached through online and offline activities (i.e. children and young people in preschool, primary, secondary, tertiary education or university) Adults reached: Refers to the number of teachers, parents, and other adults that have been engaged and reached though the campaign. People (youth and adults) reached indirectly: Refers to the number of participants engaged through media, TV show, press release, newspaper articles, social media and media campaigns.
Target groups of GMW 2021 Target groups
Number of countries/economies focusing on the specific target group
Children (pre-school age)
33
Children in primary education
75
Children in lower secondary education (e.g. middle school)
84
Young people in upper secondary education (e.g. high school)
92
Young people in vocational training
59
Young people in university
83
Young project leaders / entrepreneurs
55
Children / young people with special needs
35
Teachers
78
Parents
71
Note: Includes data from Hong Kong, China Source: GMW post-reporting forms, as reported by participating organisations and countries
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