FRANCE GMW national coordinator: The Bank of France (Banque de France) Participating organisations: Ministère de l’éducation nationale de la jeunesse et des sports, Ministère des solidarités et de la santé, Ministère de l’économie des finances et de la relance, Ministère de l’agriculture et de l’alimentation, AMF, Anacofi, Association des Sociétés Financières, CCSF, Cité de l’Economie Citeco, Consommation Logement Cadre de Vie, Crésus, Institut National Consommation, Institut pour l’Education Financière du Public (La Finance Pour Tous), Familles Rurales, la Fédération bancaire française, la Fédération Française d’Assurance, Finances & Pédagogie, France ESF, La Croix Rouge, OCDE, Secours Catholique, UFC Que Choisir, UNCCAS, UNAF, la CPME, CCI, CMA, Medef, U2P et d’autres Total number of participating organisations: 30 Number of children and young people reached directly: 5,000 Number of adults reached directly: 1,000 Number of people reached indirectly: Not reported The Bank of France celebrated Global Money Week 2021, from 22 to 28 March, with games, quiz on financial education and finance-themed social media campaign. Throughout the Week, workshops and financial literacy awareness sessions were offered for children, students and for adults. Several games were played during the Week, among them “Mes Questions d’Argent” (“My Money Matters”), “J’invite un banquier dans ma classe” (“I invite a banker inside my school”) or FinQuizJeunes application. A “financial passport” was created for middle school students, as a way to teach financial education. Many goodies, containing educational messages, were awarded to players and winners. The Week came to a close with a conference gathering 6 French IAE universities. Key topics for students were discussed; among them Fintech, Green Finance and financial scams. The Bank of France closed the sessions by rewarding the three winners of a competition named Economic Excellence Prize, which gathered 1,522 students throughout the country.
Did you know? A promotion campaign by Banque de France in the national media, about four weeks before the GMW, was very successful in attracting attention and interest from the public. The campaign consisted in 10 digital press articles that aimed to raise awareness on money matters that affect consumers’ daily lives and to support people facing financial difficulties, including students. The success of the campaign led to interest from the Ministry of Education in financial education topics, with which Banque de France is planning imminent financial education activities at a broader scale.
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