The California Lumber Merchant - February 1926

WELCOME to Portland !

-\ heiLlt.r' \\'elc()llte t,r lietitil Lrtlttlrct'ttlttt frt,nr ercr,r'l)al't ('i tltc \\'estto l',rt'tl:ttltl for tl-re ).Jt'<l :itrtrtt:tl trtcctittg ,,f tlle \\'tsttln Iittail l,trttrlrt^rtttett's -'\ssot'iittiott ! I1 u ill l;1{or)(lto tttcet ae':titt :tnd lrlltrr lrrrsittcss for the t',,tttirtg,r'tltt. If ere'. e rrr-r' goorl n ish it iviil lre lt l)l'()>l)el'()11: (,ll(' I()1'-\'()u.

\\'r: particulitrl-r inr itc tltt' l,tttttlrcltrtcrt ,,itltt'\,,rlltrvt'.t 1,' r i.it(illl'i:t('l"l'\ ill Scattle. (otttt' :trtrl set' lllr: tltot'ottghtltss :ur<l calc u'it lr n'liiclr Shtrnracher' \\':rll l.ioalrl is nra<lt'. \\tith:t plant iri St:Lttie lLrrrl rvat'ehotr:c :tocks itt itttlrort:ttrt citit's. rlc:rlt'rs in ttttr'1r:tt't r,I tlrt'\ortltlvcst itrc assil'etl of lrrotttlrt :cr\ ic(' rtt a'll tirrlcs.

FIR

JULY 16, 1925

Drv Desl Mos Scal Th Auarded Gold nial Exposition, Eoen a Better C

ry Kilns, Dry Sorter and Planing Mill Entirely estroyed. All now Completely Rebuilt in the lost Modern Manner on a Greatly Enlarged :ale.

e Latest Mechanical Equip.lnent- Installed . . : With No OId or-Rebuilt Machines

vded Medal lor Fir Uopers at Leuis & CIarft CentenExposition, Portland, Oregon, 1905, and We Are Maftini,g t Quality lr,low. Modern Methods Haue Done It.

12 Fireproof Temperature Uniformitv ir

Fireproof Dry Kilns with Thermostatic Control of nperature and Humidity, Insuring Accuracy and iformity in Drying.

West Oregon

Sup,er Finish Can Again, Be Obtained

Stock officially ihspected at regular intervals Specialbargain priced stocksheets mailed lst and 15th of each rnonth on application.

TalkRedwood ThisYear

-caPitalize on neu dernand for tbis quality ttood,

There's a powerful upward swing in demand foi California Redwood. D"eal, ers everywhere report it.

Take advantage of this new interest. Be ready for it. Build new volume ,great er profits.

Tell your patrons more about Red, wood. Emphasize its amazing durabili, ty, its strength compared to iveight, its easy workabfity and economy.

send for "RED$r/OOD HOME PLANS"

bv cetified aichitects of California.

Complete plans and sPeqtcauons.

Government tests endorse it. Rank Redwood first among other Pacific Coastbuilding woods inthese and other important qualities.

So specifi'Redwood confi dently. Rely onit for qualiqyand dependability.Make greater profits this ye=,ar-,by talking Redwood.

WE ARE

TO USE THE RECENTL Y ADOPTED GRADE-MARK

OF THE WESTCOAST LUMBERMEN'S ASSOCIATION OUR NUMBER IS 21

WE AREPREPARED TO SUPPLY THIS SERVICE TO ANY CUSTOMER REQUESTING IT, ON OUR GREEN-TIEID

VERTICAL GRAIN FIR FLOORING,CEILING, SIDING, FINISH, CASING,BASE,MOULDINGS, FRAMEPARTS, CUTTO LENGTH OR LINEAL

FIR WILL NOT STAIN STUCCO

THE CALIFOR}-IIA LUMBERMERCHANT

Advcrtiring

J. E. MARTIN Mgr. Sal Franeitco Office

W. T. BLACK Mgr. Portlraod Office

How Lumber Looks

A "hrmdred million dollar rainr" coming right at the time that it war most needed, and doing the greatest amount of good, and no harrn, has helped the situation in every line of business, in California.

Prospects are bright for burinesc for the balance of February and for March and the baLance of the Spring and Summer montts.

Buytng has been brisk the first two weeks in this month, the dealers reem to have accepted the fact that low stocks and a good retail dernand necessitater laying in rtocks and giving the wholesaler some business, and we Lefieve that the millmen and the wholesalerr have no particular kickr coming on the prices t{rey have been getting for thir recent business.

Building predictions for the opening months of 1926 seem to have been justified by the present outlook. Every city in

duction has been held down since the fust of January suffi' ciently to keep approximately four hundred and fifty mil' lion feet of lumber in the log which would have otherwise beerr forced into a searonably slow market. The effects of the production regulation have surpassed what any one had hoped for.

The intermittent, atop and rtert sawing rchedules which the mills have had during tfie past four weeks heve kept everybody guessing. Buying has been difficultand aggravating and has necersitated more ltran the usual arnount of spreading around of orders in order to get placement and prompt shipment and the strange thing is, t'he volume of new business coming in has been lisht at that.

Whether or not the first six monthr of this year will be profitable now rests entirely in the hands of the mills in

the state has shown a healthy ectivity, and projects for a good volume of new work would indicate that the lumbermen could make some money thir year.

Shipments have been lighter thir month, not lighter than January but less than any nrontfi in 1925. The docks are not loaded and the surplus that arrived in December has been nicely cleaned up. Orders are now being placed for immediate delivery.

Cutting orders are still hard to place with the mills in an independent attitude toward this kind of business. Uppers of all kinde in Fir are rtrong, probably account the heavy Eastern demand for almost any kind of Pacific Coart woods.

The following word carne from Portland, just as this was being written and gives a very good insight into the attitude in thet section:

The geneal outlook ir.growing brighter daily.

In the firet place in thc face of weather conditionr which have been ideal for the manufacturing of lumber, the pro-

Oregon and Washington. They have done a good job so far and it would be a pity to see the excellent results obtained lost entirely through not carr5ring the production regulation on in February until the early spring buying can get under way. At present there is no appa.rent intention to increase production until such a time as the actual demand warrants it.

During the past few days California har had a "fifty million dollar rain." It has come at jurt the right time to insure heavy crops, and wires frorn lumbermen in the Bear State predict a heavy consumption of lumber during the ne:rt six months.

Building permits on the Atlantic coast make rure thet they will r-equire at least as much Pacific Coast lumber during the first half of this year as they did in the seme months of 1925. That market ir temporarily taking advantage of the untimely arrival of unsold lots and while thir most ruinour practice will have rome effect on eady ryring mill placemcntr itwill roon dirappear when building getr undcr way.

Orcgoa

Subrcription Pricc, $2.1X) per Year Single Copier,25 centr each. LOS ANGELES. CAL., FEBRUARY 15. 1926 Advertiring Retcr on Applioation

There isn't much salesmanship in "selling lumber". The other fellow's two-by-fours are probably just as good as yours. Salesmanship should be based on somethin$ besides "grades" and "price". Sell the building-the idea.

REIDt17OOD ECONOilY SIDING

ECONOMICAL for consumer

PROFITABLE for dealer

PROVEN DURABTLITT

better than thicker siding and rustic made from woods less durable; holds paint better

ALIlrATS OBTAINABTE

made from full lx6 in. and 1x8 and 6 l-2 in.) ---in Clear, Select ol to various styles of architecture.

l-2 or in.--- (net widths Sap---in patterns

4 l-2 in. adaptable

No Predestination in Building Volume

Bg Jach Dionne

ft seems simple.

It IS true.

It CAN be, IS being, and WILL be demonstrated wherever and whenever an honest, intelligent effort is made, that there is no PREDESTINATION in the building business. Not in regard to the volume of business that MAY be done, at any rate. -

And yet, that simple, kindly, proveable fact is the hardest thought of all to successfully and permanently sell to the average retail lumber dealer.

Somehow or other his intuitive, instinctive thought on the subject is like that of the South Sea fslander waiting for the cocoanut crop toripen-the belief that there will be just as miny cocoanuts as nature produces fer that sea-on, and no more.

The lumber dealer seldom gets far away from the idea that there is going to be a certain amount of building business done in HIS territory this season, and thit his job is to see how big a share of it he can get.

Talk to the average lgmber dealer on the subject of building prospects, and see if that isn't the way he thinks of it.

And THAT, of course, is the trouble, wit'r the retail lumber business. It is the same basic, erroneous thought that has been the trouble with all departments of the lumber business, ever since there has been such a business.

There has been much improvement, it is true, but THAT is still the fundamental trouble. Thgy_[ay{t enough faith in the ability of thinking, acting, planning, working humans, to CREATE business.

TlqV have a lot more faith now than they used to have, but they are still painfully shy. They learned that wrong thinking in th: first place from the lumber manuflctureri, and while the dealer bn the whole has progressed farther along merchandising and business creating lines than has the manufacturer, he is still more or less of a doubter.

He is still more inclined to look with hope upon the chance of landing the order for Jim Smith's h9m,e, aftgr Jim Smith has decided to build the home and haJit all planned, than he is to induce Jim Smith to build, help him with his plans, with his finanies, and his building effort generally.

The man who develops.a latent idea and latent money or credit, into a BUILDING, is the man who is helping himself, his town, his industry and even his competitor.

There is a lot of mone_y th?t will be spent and invested in every town in this country thiS yCaT, WHICH IS NOT YET TICKETED IN ANY PARTICULAR DIRECTIOI\I.

There is a world ojho19 Uuildlng_ PPqIRE in every district of the country right now, that can be developed intoBUILDINGS or left dormant, depending on someon--e's activity, or lack of it, along selling lines.

There is a lot of money all over this lanC that is ticketed for building investments this yea-r, that may go elsewhere unless there is someone on the job to see that they follow their natural bent.

The answer is the old one. Know your business, know your town, know your pros- pects and have them listed, know your stocki and how to apply them to the othei fellow's needs; and then well directed activity will bring life from these sparks of animation. Show them. Advise them. Interest them. Sell them. See that they get what they want, and that the building is as good as your materials. Give them building service.

The amount of buil-ding to be done in YOUR territory this year is NOT predestined. It is subject to wonderful development'over and above its passive developm6nt. This should be a PLANNING and SELLTNG year in the lumber business.

From Standing Timber to You through one organuzq,ttott,

From over 300 sguare miles of timber land which we operate-through our mills employing more than 2000 men-across the ocean to our United States headquarters in Los Angelesthence to your factory-every operation is under the direction andcontrol of this organization.

That's one of the important reasons why we canpositively and with certainty guarantee the grade of our lumber and the reliability of our source of supply.

Builders,contractors, millmen and manufacturers should consider this in making arrangements for their 1926 supply of hardwoods.

Bataan and Lamas[rus hardwoods with beautiful Mahogany grain and texture-are ideal for interior finish, furniture manufacturers and hardwood users generally. The attractive prices insureprofits to the user.

Don't Be "Too Busy To Live"

There was once a famous American business man who was always so overwhelmingly busy that it got so they used to say about him around his own office that, "FIe is too busy to live'."

Time proved that to be a fact, and not just a figure of speech. He was too busy with his own great business operations, his innumerable meetings and conferences and works and worries, that he had no time to rest, no time to reflect, no time to get out in the open air, no time to breathe deeply, to th.ink quietly, to relax, to play with children and imbibe their youthfullness, to take the exerciSe that Providence intended men should take if they are to be healthy and happy. He couldn't do these things. He hadn't time.

And long, lo,ng before his "appointed time," figuring it on general averages, he blew up with a loud crash, and nothing that could be done for him was of any avall, because he had undermined the foundations, weakened the fundamentals of life, and left nothing to fight with.

And so, regardless of how busy he had been, he was called suddenly away from his work, his worry, his conferences, his plans, and his achievements. Had he lived he couldn't have been hired to admit that these things could get along witliout his personal attention for a single hour, while he rested, and relaxed, and gave himself a chance.

But he left for all time, and his affairs and the rest of the world rocked along in the same old way. He WAS a great man, but he had to die to find out that he wasn't indispensable, and that the world could get along without his tremendous personal attention.

If he could have learned this a little sooner, he might have lived much longer, enjoyed himself much more, got more out of life and put more into it, and altogether made a much better job of the business of living than he did.

Don't be "too busy to live." Blessed and wise is that man who realizes that a necessary part of every day's business is some time given to contemplation, and relaxation, and relief from the direct cares o{ business things.

That doesn't mean to neglect your affairs. Not in the least. But so mix your work with your play that your work will be better and last longer, and you will give more of. yourself to your family and your friends, and take more out of the world because you have done so.

The poorest of all humans is him who leaves the world and has taken nothing from it but money, and given nothing to it but energies directed to money making.

Auto Demonstrator (who had been trying to sell the car for three hours) : "Now I will throlv in the clutch."

Uncle Eben; "I'll take her then. I knew if I held off long enough ye'd give me something to boot, b'gosh !"

Skeptical Lady: "And can I wear this coat out in the rain rvithout hurting it ?"

Fur Salesman: "Madam, have you ever seen a skunk carrying an umbrella ?"

'W,,%*ys

explain 'No. l Common"'

Srncll "l\@. r (ommon California Tflhite and soy6y| Sugar Pine is thehighest common grade 6a;6 and is one ofthe nicestgrades ofluhber k its *ldg. It containsknots,.but they are.rel- --- ativelysmallinproponiontothewidth of thdboard. The m'aximum size permitted varies with the width, and i3 specifed as: 'not to exceed 172 inches ih diameter in board widths of 4 and 6 inch: 2 inches in diamerer in board widths oi 8 and 10 inch;2h inches in diameter in 1.2 inch boards; and not over 3 inches in diameter in boards wider than 12 inches. The average diameters of knots is much lower.'

"Knots must be sound, tight, and are usually round or oval in shape. Boards must dress smoothly even around the knots,and, generally speaking, few knots extend to the edge of the piece. An occasional dark or Iiscolored knot mav be permitted, but it must be firmly fixei in -position and must not e*ceed haff the

Ocfta1 size of the red knots admined.

slight " Other defects permitted inthis grade ilefec* when not in serious combination are

Thiclcness Widtlw anil latgths

tlses

surface ded<s, slight crook, slight cup, small pitch pockets, light pitch, pin worm holes well scacered, light sain, medium torn grain, and slight skip.

"No. 1 Common is available in one inch, inch-and-a-quarter, inch-and-ahalf and two-inch- thickness. Dressed sizes are standard and extra standard, thus givingthe purchaser a fuller measure ot valuer.

"I7idths may be specified or random. Lengths are from fo to 16 feet,with large percentages of 16-foot. Five per ceit o? g and 5 foot lengths may be'included in a shipmenr-.

"No. 1 Common can be used for some purposes as a finishing lumber for interior and o<terior trim. It 6nds especial application in windowand door frames ahl outside cornices. This grade is also excellent for shelves and is especially anractivi for ciry yards catering'to a di:paftmentstoreand office building trade. It is also sold to pattern makers."

Haae yoa ozr book of grading rules? If not, u)ite | 'Cal " ?ine for a cofu, It's free.

"I'11

West Coast Lumbermen's Association Pass Important Amendment to By-laws

Members of the West Coast Lumbermen's Association passed by unanimous vote an amendment to their by-larvs at their annttal meeting at Seattle, January 29, providing that no mill shall be admitted to membership whose grades fall below a test of grade efficiency, and that any member mill falling below the grading test over a reasonable period shall forfeit its membershio in the association. The amendment also provides that this memltership qualification, together with the list of association members in good standing, sh4ll, from time to time be nationally advertised. This constructive piece of legislation rvas initiatedby Robert Allen, secretary of the association.

After President E. D. Kingsley had called the meeting to order, Secretary Allen read a telegram from Secretary Flerbert Hoover of the Department of Commerce, congratulating the association on the progress made during the past year, particularly in the matter of the agreement of 65 per cent of the membership to put into practice the American l,umber Standards. In commending the industry on the proposal to launch a national advertising campaign Mr. Hoover said in part: "Where effort has been made to secure high standards of production, it is manifestly the part of good merchandising to present these facts to the public. This evidence of progress on your part conforms to the ar,vakened spirit of American business life. If you rvill organize yourselves in support of the constructive movements now under way you may confidently look to an early return of stable prosperity in your industry which will mean continuity of employment, satisfactory returns, and the conservative use of one of the nation's most valuable resoLrrces."

Secretary Allen summaized his report into the space of a few paragraphs in order to keep the meeting within the time allotted. He said that he considered the trade promotion campaign started by the association had greater possibilities than any other activity ever undertaken by them.

He referred to the fact that new grading rules and a netv basic list had been issued during the year and tl.rat a new moulding book would soon be issued. These entailed more than six months of hard work by the committees.

President Kingsley paid tributes to the committees rvhicl-r accomplished the work just mentioned. The chairrnen of these committees were: R. W. Hunt. Weyerhaeuser Timber Co., Basic List; Walter B. Nettleton, Nettleton l-umber Co., Dom_estic cargo basic list; Roy F. Morse, Long-Bell l-umber Co., grading rules, and Roland C. Williams; Williams Fir Finish Co., moulding book.

Mr. Kingsley said the thanks of the association u'ere due to Mr. Tennant and Mr. Keith for their untiring efforts and great sacrifice on behalf of trade promotion woik.

After revie'rving in some detail the accomplishments of

(Continued on Page 16)

Twohy Lumber Co.

22 | Kerckhofi BIdg. Los Angeles, BDwy. 0843

CARGO--Fir, Rcdwood, Sugar Pinc-RAIL

We can always supply Fir Columns and Drain Boarda from stock

Exclusive Southern California Agents E.

11 KITTENS INITIATED AT SPOKANE

A. Grantham, vicegerent snark, presided at the Hoo l{oo llanquet and concatenation held at Spokane on February 4, the second day of the Western Pine convention. About 100 old cats attended and 11 kittens rvere initiated.

J. P. McGoodrick led the community singing at the banquet, and the evening was voted a rousing success.

Guy Toombes, assistant manager ofthe Davenport Hotel rvas made an honorary member.

LOUISIANA FIRM BUYS WASHINGTON TIMBER

,Golde'ndale. Wash., Feb. 5.-It is announced here that the Vernon-Parish Lumber Co., Inc., of Louisiana, has just completed purchase of 15,000 acres, containing about 200,000,000 feet of fine quality yellorv pine timber in Klickitat and Yakima counties.

WESTERN PINE MANUFACTURERS ELECT OFFICERS FOR 1926

The following officers rvere elected by the Western Pine l4anufacturers Association at their annual meeting held at Spokane, February 3 and 4: President, C. A. I3arton, Boise-Payette Lumber Co., Boise, Idaho; vice president, X{. Leuthold, Deer Park Lumber Co., Deer Park, Wash.; treasurer, H. K. Brooks, Brooks-Scanlon Lumber Co.. Bend, Oregon; secretary-manager, A. 'W. Cooper, Portland, Oregon.

THOMAS COTTER A SAN FRANCISCO VISITOR

Thomas Cotter, well knorvn Pacific Coast lumbermar-r and formerly manager of the California & Oregon I-umber Co. at B,rookings, Oregon, was a recent San Francisco visitor where he spent several days calling on his many lumberman friends.He expects to leave shortly for the east where he will spend about a rnonth on business and on his return to California will locate at Eureka.

HARRY E. MORGAN VISITSCALIFORNIATRADE

Harry E,. Morgan, general manager of the Whitney Co. of Garibaldi, C)regon, has returned north after spending fifteen days in California calling on the lumber trade and making a lumber survey of conditions throughout the state. He reDorts that he is much enthused with the conditions here Jnd that the prospects for a good year in California are excellent. He visited the San Francisco Bay, Los Angeles, Southern California, and Sacramento Valley Districts, and was accomltanied by B. W. Shipley, manager of the San Francisco office while in Northern California, and A. O. Nelson their:Los Angeles representative s,hile calling on the Southern California dealers.

BAYDISTRICT BUILDING SHO\^/S INCREASE FOR 1925

That the building operations and industrial expansion of the San Francisco metropolitan area is on the increase. is shorvn by the follon.ing iomllarative statement of l>uildirrg permits.

DIAMOND MATCH CO. PURCHASE YARDS OF SHASTA LUMBER CO.

The Diamond Match Company has purchased the yards of the Shasta Lumber Co. in Sutter and Yuba Counties located at Marysville, Wheatland, Sutter City, and,Honcut. E. E. Bryan and H. G. Cave will retire from the company u'hile all the other employees will be retained by the new management. With the completion of this transaction, the Diamond Match Co. are operating forty yards in California.

GUM and MAHOGANY DOORS

2-Ox&*13/B

2-4xGl6-13/g

2-Gx64_13/s

2-Bx6l*13/s

3-0x6-C-r%

2-Ox6.*l?/g

24x6-*l/g

2-6x6-*lTe

3-(}xG8-l%

Q..*. SawnFig. Gum, 2 Sidec

Q.r"t.SawnWhiteOak,2 Sidec

Q,r"". Sawn White Oalc and Oregon Pine

Stripd African Mahogany,2 Sider

Philippine Mahogany, 2 Sidee

Oregon Pine,2 Sidec

3-Ox6.8-1y4

$6xG&-131

3-Ox7-0-13/4

"Othcr sircr on rhort notice."

Prof. Mulford on California Forests

Professor Walter Mulford, who is at the head of the Forestry Department of the University of California, has been made Chairman of the committee of scientists to rvhich the California Development Association has entrusted the important job of working out a long-time forest policy for California to follow-

This committee met for the firsttime recently, and in addressing them Prof. Mulford made the follorving remarks concerning the importance to California of her forests, and of a forest policy:

Agriculture, California's greatest industry, is dependent to an unusual degree on the maintenance of a good forest cover on the mountain slopes.

California's forests are highly important in their control of the flow of water. They constitute one of the most effective means of checking floods and holding back reserves of water for slow distribution throulh the dry season.

The forest is the most efiective agent in preventing erosion, particularly in Southern California.

It supplies good health and good fun to hundrecls of thousancls of Californians annually.

A proper forest cover is highly efficient in conserving water for power purposes, and for irrigation.

Properly managed, the forest afiords forage to cattle and sheep a portion of the year, thereby materially increasing the output of meat, leather and rvool.

Adequate .ivilcl life conservation is impossible rvithout the protection afforded by forests.

Much of the beauty of California is dependent upon her forests.

A continuous supply of reasonably-priced lumber is, obviously, vital-including lumber for containers in which to ship high-grade agricultural products for great distances, and lumber for all classes of building and construction rvork.

It is worthy of note that in California, more than in any other part of this country, the lumbermen are assisting in the perpetuation of the forests, and in keen syrnpathy n'ith every practical movement for their protection.

(Continued from Page 12)

the association in the year the president made a plea for a rrnited industry, and predicted that those mills that had rvithdrawn from membership rvould come back to the folcl again.

The new trustees of the West Coast Association for 1926 are: Olegon Co19t District, C. D. Johnson, Pacific Spruce Corporation; Willamette Valley District, A. C. Dixon, B_ooth-Kelly Lumber Co.; Portland District, E. D. Kingsley, West Oregon Lumber Co.; Lower Columbia River, e. H. Watzek, Crossett-Western Lumber Co.; Willapa Flarbor District, Charles Lewis, Raymond, Wash.; Southwest Washington, IM. W. Emerv, Napavine, Wash.; Gray's Har- bor District, E. K. Bishop, Aberdeen, Wash.; Tacoma District, J. E. Manley, Tacoma, Wash.; Seattle District, W. A. Whitman, Seattle, Wash.; Everett District, E. B. Wight, Everett, Wash.; Bellingham District,H.A. LaPlant, Lyman, Wash.; British Columbia District, A. W. Miller, Victoria, B. C.

The new trustees convened afterthe election and adjourned rvithout electing new officers, the old officers being asked to carry on in the meantime.

Hipolito Advertising Is Planned To Help You

Make this the biggest screen door and window screen year you have ever had. Hipolito advertising directed to contractors, jobbers and individual builders all over the country is making them realize *hy HIPOLITO Screen Doors and Window Screens are best. Their "corners of strength," their superior construction, their being made from California Sugar Pine, the fact that they are the best but cost no more-these are the points stressed in advertising which are making sales easy for you. They help bring you repeat orders, too.

You should carry a complete stock so orders will not catch you unprepared.

HIPOLITO COMPANY

2let and .A,lameda Str. - Lor Angeler, Calif.

Phone WErhnore 6131

SOUTHERN CALIFORNIALUMBERMEN TO PLAY GOLF

The Los Angeles l{oo Hoo Golf Committee has just announced interesting plans for a monster Golf Tournament and Stag Dinner Party, at the San Gabriel Country Club on the afternoon and evening of March fifth.

Frank Burnaby, head of the Sun Lumber Company, Beverly Hills, is the chairman of the committee this year and is introducing several new stunts that promise interesting entertainment for the boys.

These tournaments are oDen to a1l lumbermen. from all over the country, ancl are noi confine.l to Hoo Hoo members. In fact, the Southern California aggregation rvelcomes members of the fraternity from other sections of the state, a-nd the country.

Eighteen holes- of match play rvill constitute the tournament, arranged by a Handicap Committee. There rvill be eight prizes for the four flights, low gross and lorv net, and then some special silver trophies that are being donated by members of the committee, in addition to the plav-off for the silver'Jack Dionne Trophy,' won once by Frank Harris, at the last tournament.

In the evening they rvill hold a stag dinner and entertainment.

Chairman Frank states that full details rvill be issued in a ferv days and rvill be broadcast through the mails.

McCORMICK BUYS SHIP LINE

IJpon recommendation of President Elmer Crowley of the Emergency Fleet Corporation, the United States Shipping Board has sold to the Charles R. McCormick l.umber Company of San Francisco the six freighters now operated for the Government by Swayne & Hoyt in the Pacifii Coast to east coast of South America trade. Bids for the purchase of the fleet operating under the name of the Pacific-Argentine-Brazil Line, were opened in Washington on Jantary 7. Only trvo companies bid. Swayne & Hoyt,who now operate the fleet, offered approximately $46,000 a steamer, and the McCormick Company bid approximately $49,000 a ship. The McCormick Company, under the terms of the bid, promise to operate the vessels in the trade in which they are now engaged for a term of five years. The vessels involved in the sale are the West Camargo, West Cactus. West Notus, West Conob, West Gambo and the Hollywood. The. vessels are of'about 860O deadweight tons each.

The McCormick Company has arranged for a working agreement rvith the Munson Line in South America to handle the McCormick steamers on the Atlantic Coast and the McCormick Line will handle the Munson vessels on the Pacific Coast. The Munson Line has an old and well established organization throughout South America. Under the McCormick house flag the steamers will carry lumber ancl general cargo to South America.

SAN FRANCISCO LUMBER SHIPMENTS

Lumber shipments from Washington and Oregon into San Francisco harbor reached the highest mark on February 3 since July 9, 1923. The total amount of lumber coming into Sar.r Francisco harbor on that day was 8,342,000 feet and rvas handled in nine steamers. On July 9, 1923, a total of 9.976.000 feet arrived in San Francisco from Washington and Oregon.

During the month of January, a total of 67,656,000 feet arrived in San Francisco from all sources. This is a decided falling off r.vhen compared to December, 1925, the total shipments for that month amounting to 79,899,Ufi, a clifference of 12.243.O00 feet betrveen the trvo months. The January shipments were divided as follows; Washington and Oregon, 38,664,000 feet; from interior points, 15.000,000 feet; and from California ports, 13,992,000 feet.

Dealer after dealer has made Bettq

Constructian profitable Instead of permit ting thd owner to slight lumber qual, ity, he has sold the owner on three things:

l-Good lumber costs slightty more than inferior lumber.

Z-Tlrat slight cost rneans less depreciation -better investment.

Retaillumber dealer visitors to Long-Bell manufacturing plants at Longview,'Wash., have been impressed

They have commented freely to us on the evident idependability of all madern equtp-

They have shown genuine interest in the efficient operation of the kilns

They have witnessed the skill and eficiency of Long-8e11 men

No wonder, theyoften say, that Long-8e11 ffade-marked Douglas Fir so regulnrlymeets a dealer's expectations . . . the combination of equipment, skill, expert supervision and high standards assures such results

'We seek the dealer's own opinion . . . you be the judge!

3-It reduces repair costs to a minimum.

Sell Better Constnrction!

THE LONG,BELL LUMBER COMPANY R. A. Long Bldg. Lumkmcn Sincc ItlS Kaosas City' Mo.

Douglar Fir Lumber and Timbers; Southem Pine Lumber and Timbers; Creocoted Lumber, Timbete, Poco, Poles, Tier, Gurd.Rail Posts. Piling; Southern Hardwood Ilmber and Timbem; Oak Flooring; California White Pine Lumber; Sash, Doon; Box Shookc

Tempus Mutans

The modern version of an old poem as it is interpreted ' by J. C. Dionne

Ob Why Should the Spirit of Mortal Be Proud?

(Abraham Lincoln's Favorite Poem.)

Oh, why should the spirit of mortal be proud? Like a swift fleeting meteor-a fast flying cloud, A flash of the lightning, a break of the waveMan passeth from life to his rest in the grave.

For we are the same that our fathers have been, 'We see the same sights that our father's have seen, We drink the same stream, rve view the same sun, We run the same course that our fathers have run.

The thoughts we are thinking, our fathers rvould think. From. the death we are shrinking, our fathers rvould shrink. To the life we are clinging, they also rvould cling, But it speeds from us all like a bird on the rving.

They loved; but the story we cannot unfold ; They scorned: but the heart of the haughti' is cold. They died. Aye, they died. And we things that are norv, That walk on the turf that lies over their browThat make in their dwellings a transient abode, Meet the things that they met, on their pilgrimage road.

Yes, hope and desporrdency, pleasure and pain. We mingle together like sunshine and rainFrom the gilded saloon to the bier and the shroucl, Oh, why should the spirit of mortal be proud ?

Why Shouldn't the Spirit of Mortal Be Proud?

(With full apologies to "Honest Abe.")

Why shouldn't the spirit of mortal be proud ? And why should our heads for a moment be bowed ? With nerv thoughts all riding the crest of the wave, There's a Hell of a lot'tween the cradle and grave.

For we're NOT the same that our fathers have been; We see sights our fathers could never have seen, We deepen the stream, and rve focus the sun, And we pave that old course that our fathers have run.

Our thinking machinery travels in high, We're living to DO things, and not just to die; To life we've quitclinging-we're making a fussIt keeps life right busy, just clinging to US.

They loved; but they only loved one at a time; They scorned; but rve hate with a hate that's sublime; They died. Aye, they died. And u'e things that are norv, Play golf on the turf that lies over their browWe 'ivreck those old dwellings rvhere once they abode, And rve build modern homes on tl-reir Pilgrimage Road.

Why shouldn't the spirit of rnortal be proud?

We've learned that you can't take a purse in a shroud. \\re go to the movies, rve ride in a carWe're learning that living beats dying, by far.

We'r'e closed the saloons where the beer made men loudWhy shouldn't the spirit of mortal be proud?

USE Hammond's 76 Acres of Service!

Seventy-six acres of lumber, sash and doors, paint, hardware, roofing, plaster, cement, hardwoods, insulation, etc., in our two main yards.

Let this be your RESERVE stock. Draw on Hammond at will! USE this great organization. Consider it a part ofyour own. Save time, money and capital.

Hammond's great facilities-forests, feets of ships, railroads, mills, warehouses, wharves, trucks and yards-are at your command. Use them!

West Coast Trade Extension Bureau is Name of Organization of West Coast Lumbermen That Will Handle $1,500,000 Advertising Fund

As a climax to the two lengthy sessions of the two day mass meeting of lumbermen held at Seattle, January 28 and 29, executives of 54 lumber manufacturers and logging companies representing about half the cut of the Northwest mills signed contracts subscribing their quotas and thus forming the West Coast Trade Extension Bureau, and taking the first step in the new plan of proper merchandizing and advertising of Northwest lumber.

The contracts being signed call for a contribution of five cents a thousand feet from mills and logging operators. Mills that do their own logging will contribute five cents on both logs and lumber.

It is expected that a large number of the remaining mills will sign up within a very short time, and that the fund will run over the minimum of $1,500,000 which will be spent in the next three years on market extension and advertising West Coast woods.

Henry Schott will direct the campaign from the offices of the bureau in the White-Henry-Stuart Building, Seattle, with the assistance of the following committee: George S. Long, Weyerhaeuser Timber Co.; John D. Tennant, I-ong- Bell Lumber Co.; Ralph Burnside, Willapa Lumber Co.; C. D. Johnson, Pacific Spruce Corporation; E. G. Griggs, St. Paul & Tacoma Lumber Co.: Myron Woodard. Silver Falls Timber Co., and R. W. Vinnege, North Bend Timber Co.

John D. Tennant in outlining the work to be done by the bureau mentioned the following points:

1. Research work in the uses of wood where other materials are making inroads.

2. Field and demonstration work to the consuming pub- lic showing new uses for lumber products and the proper and economical use of lumber for. construction and industrial purposes.

3. Merchandising helps, wood use instruction, literature, designs, posters, plans, advertising copy and cuts for retail dealers.

4. Publication and distribution of trade extension matter to architects, builders,'dealers and consumers telling facts about West Coast lumber and how it can be used.

'5. Educational work to encourage the use of short lengths.

6. Ironing out troubles and criticisms directed against lumber, and combatting unfavorable newspaper articles.

7. Field work among architects and builders. Best expqnents of the merits of Fir lumber will be hired to contact with these and all other users of wood in each territory.

It is recognized that it rvill take some time to perfect the organization of the bureau along these lines, and in the meantime the consuming public and lumber dealers will be reached quickly by a liberal amount of newspaper and trade journal advertising, and instructive news articles about West Coast woods in the daily press.

Proceedings rvere opened at the first session by George S. Long, manag'er of the Weyerhaeuser Timber Co., who acted as chairman. Mr. Long referred to the fact that despite an increase in the volume of business in the last two years, only a few lumber manufacturers made ariy profits and more than 5O per cent of them operated at a loss. In urging support of the campaign he pledged the Weyerhaeuser Timber Company to subscribe their full quota as loggers and manufacturers. and also to make a liberal contribution as timber holders.

J. D. Tennant, vice president, Long-Bell Lumber Co., was the next speaker. He said the committee had asked the other associations for assistance in formulating a campaign, and that they had responded 100 per cent, giving all they had in the way of information, including samples of their advertising.

Charles S. Keith, president, Central Coal & Coke Co., spoke for nearly an hour illustrating his talk with about 40 carefully prepared charts. Mr. Keith's arguments went a long way towards convincing every lumberman present that the time had arrived to tell the world about Northwest lumber.

Henry Schott was next. and said in part: "If you are going in for a campaign, go into it with both feet, not halfheartedly, not for six months or a year, but for three years or not at all. I predict that the most important and quickest result of the campaign will be the selling of your prodttct to yourselves. In the Southern Pine campaign 12 years ago prices began to strengthen before any printed word had gone out. This was not a coincidence but the result of putting a new value on theirproduct.You have a splendid product totalkabout. I think Douglas Fir possesses values that none of us quite understand or appreciate."

Discussion was invited and frankly participated in, after rvhich to the surprise of most of those present the chairman announced that no vote would be taken and no one would be asked to sign the contract until the next session on the following day. It was evident that just about 100 per cent of those competent to signfor their firms were ready to sign. So ended the first session of the biggest and most enthusiastic meeting of Northwest lumbermen ever held in the history of the industry.

The second session opened on the afternoon of January 29 with anothbr capacity attendance.

George S. Long, chairman, announced that the National Lumber Manufacturers' Association would hold a meeting in Chicago, February 16, when they will attempt to get the l2 regional associations to join in a national advertising campaign'to promote the use of wood as against substitutes. He urged the importance of contributing a substantial sum for this purpose out of any fund they might raise.

J. D. Tennant explained the proposed plan of campaign in further detail.

Charles S. Keith contributed another good talk and told of the success of the California White & Sugar Pine campaign.

C. D. Johnson, Pacific Spruce Corporation, said that if other associations could continue to expend large sums in advertising, it was certain that Fir industry could afford to follow suit. "Advertising," said Mr. Johnson, "is nothing more nor less than the up-to-date way of selling merchandise.

Other speakers were: FI. B. Earling, vice president Milwaukee railroad; Major Griggs, St. Paul & Tacoma l-umber Co., and William Thompson, vice president, First National Bank. Portland, Ore.

J. P. McGoldrick, who came from Spokane to give West Coast Lumbermen his moral support, said he was glad to see them take similar action to that taken by the Western Pine Association 18 months ago.

Contract forms were then distributed and 54 firms signed on the dotted line in about 1O minutes, showing clearly that the remarkable enthusiasm of the day before had not evaporated to any extent.

whv?

cut up high priced long siding to do the workof cheap short siding?

Have you ever figured the proportion between long and short siding on the average job? Between windows, in gables and dormers and 6lling out lengths a lot of shorts are used. How does this compare with the proportion of short lengths in your stock?

Look at the price spread between long and short siding of the rame grade!

Some one is overlooking a bet.

Is it the carpenter?

Or You?

"Producerc of White Pine for Over HaIf a Cenlury"

Forest Fact, Fiction and Fires

(The folloaing i,s a copy of the rad.io address freltared, b), the Information Scr','ice, IVational Luntber trIanufacturers Association, and deliaered by XIr. I. C. Cremcr. of the Detroit Lumber Dealers Associati,on at the tr4/JR studio, Detroit, Januar! 26, 1926. This addres.s is typical of the se'L'ent\t odd. radi,o addresses the National Luntber Manufacturers Associotion has arraiged, for. So far about fifteen broadcasting stations atl the uny from Schenectadt', Netet I'orh to Ssn Francisco attd Portland,, Oregon, l,taz,e participatcd in the broadcasting.)

What our American forests need is a larger circulation of {act and a greater restriction of the fiction concerning, and the fires that rage in them.

The lvooded, or ought-to-be-r'r'ooded, land of this country is about one-fourth of our entire area. and about half of the area otrtside desert and semi-desert. Manifestly lvhat is transpiring within the boundaries of such a vast territory is of interest to all of us. Originally the forest lands were more than 800,000,000 acres, butmore than 300,000,000 have been ceded forever by the forests to the farms and other land use.

Now of these 500,00O,000 acres the government owns about 100,000,000, the farmers about 150,000,000, and the lumber, paper and other private commercial proprietors about 250,000,000 acres.

'The common fiction is that about all the timber is gone from this imperial area. The fact is that after housing and equipping a nation for three hundred years until it has now attained a population of about 120,000,000, there are still two-fifths as much standing timber as when Columbus landed. Another fiction is that rvhile we are cutting the remaining timber at a rapid rate, nothing is taking its place. The fact is that not far from one-fourth of all the standing timber is second-growth, in the sense that the land it stands on has been cut over, whether closely or roughly. Probably 4O per cent of the lumber being cut in the southern states today is from second-growth. Another bit of widely circulated fiction is that to cut the trees is to destroy the forest. The fact is that the forests are the great natulal resource that are not destroyed by use. When a mine has rvorked out its desposit, there will be no more production there until the end of time. You can cut your forests and remove the timber, over and over again, forever, and still you may have the forest. Just now stress is rightfully put on the provident use of wood material, and a certain amount of substitution is necessary. The time will certainly come when people will be urged to use replaceable wood in order to piece out the supply of some of the exhaustible minerals.

Some more fiction: Nothing is being done to put our forests into an efficient revolving fund system. The fact is that we are making much progress inthat direction. Not enough to insure us against future scarcity, it is true, but enough to give us courage and make us confident that ere long this nation will be doing its fulldutyin reforestation and forestry. The National Forests loom larger in this scheme than people knor'v. They are capable right now of yielding six billion feet of timber a year without missing it, without affecting the future volume except it be to increase it. In fact they have millions of trees that are so old and decadent that they ought to be removed to give a new crop a chance, even if for no other reason. People sometimes forget that forestry is theartof tree crop management. Manifestly, on a given area there can be no new crops while the old ones cumber the ground.

Some rvell-meaning people think that forests are rrothing but rvild parks and that, as a recent writer actually said, all the trees ought to be left in them. The fact is that while r.i'e have properly preserved some of the primeval forests for parks and ought to preserve more, rve can no more afford to let our forests as a whole be uncut than we can to leave our grains unreaped. No nation can prosper and deny itself useful products from a quarter of its extent. Forests stand for land use. Land that rvill grow trees must grow them or some other crop if it can. And the more and bigger crops, the better. As for land 'that can't grow agricultural crops, there is no productive use of it except for wood.

A strange sort of fiction, rvidely circulated, is that forest capacity will increase if you curtail the use of forest products. That is about the same as if you told a farmer that he would enlarge his dairy herd if his patrons worrld give up milk and butter. Forests are a matter of land use. If there isno market for their products nobody is going to use, that is, manage the land. Of course, the fact is, that we are norv beginning to reproduce forests because the demand for their goods makes it profitable for men to undertake forestry.

While forest fiction holds back forestry progress in a fog of ignorance and misunderstanding forest fires, incredible in number, enormous in destruction, consume the new forests, destroy the hope of future forests and wiste the wealth of the mature forests. There rvere 90,000 forest fires in 1924. Everyone of them means that human beings will undergo privation in the years to come. The forests are the concern, the support and the hope of all of us, and not the least of the farmers, who have about one-third of our forests in their woodlots. Andalot of forestry charity ought to being at lrome in those same wood lots.

The time has gone by, in the progress of the conservation movement, for calling names and hurlirig abuse; as everybody, the most hard-boiled lumberman as well as the most ethereal forest lover, has the same thought and hope at the bottom. We all want to maintain our forests. Let rrs unite to secure legislation and public conduct that will save ollr forests from fire, to inculcate sound economic principles regarding the use of forest products and to disseminate an understanding of the practical difficulties of reforestatiorr.

UPLAND MILL AND YARD SOLD

W. H. Andrervs and J. E. Sargent have purchased the holdings of the Fox-Woodsum Company, at Upland, consisting of the Fox-Woodsum Lumber Company retail yard and the Upland Planing Mill.

The trvo properties will be operated under the name of The Upland Lumber and Milling Company.

The new owners are former emDlovees of the Fox-Woodsum Company.

Soutlrern Douglas Tellorv FIR PINE

Trees of Uniforrn Cornpqct Texture

"Yellow Fir and Yellow Pine trees of uniform, compact texture, coupled with modern producing facilities and advanced manufacturing practice, enable us to insure-

Correct Standard Sizes dry in 2" and under all of which is kiln dried and worked after seasoning-

Correct grades-

48 hours dispatch of any size and length (to 42') in Fir timbers-

Close Grain Clears (ln Fir 80% V. G.)"

SANTA FEL

(A. J. rrQ,rrEtt Russell)

COilPANT

Distributors in California andArizona

CENTRAL COAL & COKE COMPANY

(Oregon-American Lumber Co., Vernonia, Ore.)

Gencral Officc: San Francisco, Calif. St. Clair Bldg"

16 Californir Street.

So. Calif. Officc Los Angeles, Calif.

397 Pacific Electric Bldg.

J. E. Ellis, Agent

33Sudden Servicett

CENTRAL COAL & COKE CO., General Officer, Kansas City, Mo. Repreeented in All Principal Cities

CENTRAL COAL & COKE COTIPAITY

Southen Piie OId Grouth Yellqu, Fir

Year's Building Permits

Los Angeles county during 1925 expended in building $2O7,311,638; a sum which exceeds by nearly $3,000,000 the combined totals of all other leading Pacific Coast cities, namely, San Francisco with $50,392,793; Oakland, $39,176,- 313; Portland, $38,476,335; Seattle, $30,626,995 ; Sacramento, $1 1,344,077 ; Berkeley, 910,058,729 ; T acoma, 99,633,7 46, and Spokane with $4,366,856, a total for these eight cities ol $204,368,232. The total building permit issue in Los Angeles alone amounted for the year to $152,646,436, compared to $150,147,516 during 1924. The Los Angeles county figures do not take into account the building that is done in the county outside of incorporated cities, which would add considerably to the annual expenditure.

TACOMA MILL BURNS

Tacoma, Wash., Feb. 3.-Fire of unknown origin destroyed the lumber mill of Ernest Dolge, Inc., tonight. The loss is estimated at $130,000. Prompt action by firemen and a fireboat prevented the fire from spreading to other mills adjoining. Seventy men were employed.

REPRESENTING RELTABLE MILLS

LUMBER DOORS PANELS MBYBR

These national publications are "selling" Ldminex doors to your customers

TUST as the Laminex process of building a tf door was a revolutionary advance in manufacturins. so is the Laminex policv of advertising andlmerchandising that door a mighty f.aEtor in aiding merchants to quicken their tufnover.

"Well bought is half sold "accordingto a conceded tenel of successful merchandising. In other words: The merchant who buys nationallv advertised. widelv known products like Laiainex, has his stoclihalf sold^when taking delivery.

It is not unusual for progressive lumbermen to turn their stocks of Laminex on afl averaee of every sixty days-an achievement #ftictt couli hardiv be possible without the powerful force and'prestige of. national advert1s1ng.

The number of Laminex advertisements being published this year is 2r,639,563, The wideipread coverage of this- ialional force

coupled with the fact that the advertisements are in large space and unusually dramatic, is having a telling Lffect. Progressive door iobbers in aTl prtts oT the United-States distribute Laminexdoors in popular designs with vertical $ain stiles aid^rails, or 6ll {lat grain. Writefor name of your nearest Laminex iobber. Send for "helpyou-sell" plan. And let us mail you a sampld piece of Liminex to test. Sales .Ofices: New York, Chtcag,o, Memphis, Los Angeles, San Francisco,Spokane. Foreign: Wolo Door Co., London;-E. J. Van de Ven, Paris; Paul Solari & Co., Genoa.

THE WHEELER, OSGOOD COMPANY Tacoma, Washington

And in Florida-

Perhaps you'ye heard the story about the Florida man who waa away from home, and talking enthusiastiolly about his State, its boom, ita prosperity, its values, prices. Everythit g waE marselous, and extraordinary.

"Would you believe it" he said "l sold a dog in Floridalast week for twenty thousand dollars.

"What? Cash?" he was asked.

"Nott, he said, ttbut I got two goodten thousand dollar cats for him".

"The timo has come when the lumber industry should go intelligently and aggressively about thework of holding the markets it now has, gaining new markets, to which it is entitled on its merits, and developing them to the limit, and finding new specific uses for each species. There is a right wood for every use; there is a right use for every wood."

Our Sincere Desire-

And then there was the New Yorker who went to Florida to play goH in the winter. When he got back sorne friends were asking him about Florida- Was its boom as great as reported, its prices as high, its real estate so much in demand, etc.

'l'll give youan idear" he replied, "of the value of Florida real estate, when I tell you that the first eighteen holes of golf I played a real estate man offered me a thousand dollars FOR MY DIVOTS'"

Wooden Ships Long Lived

Oldest One of Record Sailed Seas More Than 300 Years (From Chicago Tribune)

While iron craft are fast supplanting them, there are still numbers of wooden vessels. Supporters of wooden boats claim for them that they are better than steel ones in the bays and channels of coast work. A hole knocked in a wooden hull has far less disastrous possibifities than a rent in steel casing.

Mo-de1n ships built of iron or steel are not so long-lived as the old timber-built vessels, and in the Baltic are quite a number of small wooden vessels still in use, of which the oldest, the Constance, was built in 1723, making it 202 years old,.

Sweden llad a ship, called the Emanuel, built in 1749, which began as a pirate, but now is engaged in carrying lumber. It his been owned by the same family for nearly a century.

In 1919 there was sold at Cardiff the fine old vessel Good Intent. It is a ketch of about twenty-five tons burden, and was built in Plymouth in 1790. In spite of its great age it fetched $1000. . An-other.old- ship that-was at work a few years,ago, and may stil be afloat, is the Seal, which was built atr Southampto_rr in 1810. In 1823 it was caught in a tremendous storm off Po6le and drivea ashore right _up into a -turnip field. It was launched again, and the last heard of it was of sailing from Bideford, Devon, -for'Durban; in South Africa, a voyage of six thousand miles.

But all the vessels mentioned are babies, compaied with the Italhn ship Anita, which was brok_en up in the present century at Genoa. It was built in the days of Queen Elizabeth, and for weli more than three centuries sailed the wortd's seas. It was not only the oldest but also the slowest ship in existence. No wonder. for lts hull was of oak. twelve inches thick.

HOO-HOO CLUB NO. 9 TOHOLDDINNER DANCE

Announcement has been made that Hoo-Hoo Club No. 9 will hold their annual dinner dance on Thursday evening, February 25, in the Terrace Ball Room, Fairmont Hote-i, San Francisco. Dinner will be served at 7:00 P.M. sharp. Dinner tickets are $3.50 per plate.

The committee has arranged for an excellent entertainment to be given during the evening and music for dancing will be furnished by a seven-piece orchestra. The commit-tee has announced that all lumbermen and their friends are invited to attend the dinner dance. The committee in charge of the affair is: Chairman, Harry Gaetjen, C. C. Stibick, l. E. Peggs, A. J. Nolan, A. B. Johnson, Jr., John Stloud, Fred Roth and J. E. Martin. The committee are working hard to put the dinner dance over big and a large crowd have already sent in their reservations.

Reservations should be made through J. E. Martin, 900 Matson Building, San Francisco, or the other members of the committee.

Frorn an address by W. F. Shaza. National Lumber Manufacturers Assn.

To give you consistenthigh qudity Rcdwoodtogether with Service that will help make your business an increasing success.

"Our Customets WilI TeII You"

Moistit rrnder stucc

Most walls, and especially those in frame construction which are exposed to the weather, should be insulated. MOISTITE-Ihe new waterproof sheathing paper, is exactly suited to. this purpose. It can be easily applied direct to the sheathing board under all finishes.

Moistite Makes Money for the Lumber Merchant

MOISTITE is a money-roaker for the lumber merchant, as it can be used in so many ways in building and is a distinctive product in a class all by itself. There is nothing like it on the marL,et. It is a real waterproof eheathing that keeps out moisture, keeps out cold, deadene sound and repels vermin. It ie unusually strong andfolds or bends without breaking. Its proce$ of manufacture is protected by a United States patent. Processed bitumen is introduced in the making of the paper and is not applied after the paper is made. The bitumen so thoroughly saturates and binds together the inner fibres, that it becomes a part of the paper itself.

Many Dealer Helps Are Provided

When the lumber merchant puts Moistite in stock, he is liberally supplied with attractive advertising material and many dealer helps to promote sales. Among these helps is an attractive direct mail advertising campaign.

The Zellerbach Paper Company is now appointing dealers. Write to the nearest division of that company for samples of Moistite, descriptive literature, the direct mail campaign, the dealer helps and the merchandising plan. Here is your opportunity to cash in on this new and highly efficient product. The lumber dealer who handles Moistite has an exclusive selling talk about the merchandise that enables him to meet the competition of other building and sheathing papers.

ZEILERBACH PAPER COMPAI{Y

Mrnufecturcd

Program Twenty-Third Annual Institute Western Retail Lumbermen's Association

Portland, Oregon, Multnomah Hotel

February 18, 19, 20, 1926

Morning-Wednesday lTth

10:00 A, M. Meeting Advisory Committee, Western Lumbermen's Inter-Insurance Exchange, Mezzanine floor, Multnomah Hotel. Room A.

Afternoon-Wednesday lTth

2:00 P. M. Meeting Directors, \Mestern Retail Lumbermen's Association, Mezzanine floor, Multnomah Hotel, Room A.

Morning Session-Thursday lSth

lO:00 A. M. Music-Portland Hoo-Hoo Quartet.

Invocation-Rev. E. L. Pence, D. D.-Pastor Westminster Presbyterian Church, Portland, Oregon.

Address of Welcome-Hon. George Baker, Mayor of Portland.

Response to Address of Welcome-Mr. B. J. Boorman, Boorman Lumber Co., Oakland, Calif.

President's Address-Mr. Herbert A. Templeton, Portland, Ore.

Secy-Treas. Report-Mr. A. L. Porter, Spokane, Wash.

Report of the Auditing Committee.

"Business Getting Methods"-Mr. C. D. Hudson, Exchange Lbr. & Mfg. Co., Spokane, Wash.; Mr. Harry L. Potter, Portland, Ore.

Appointment of Committees, Nominations, Resolutions, 1927 In; stitute.

2:00 P. M. Music-Portland Hoo-Hoo Quartet.

"Certified Materials"-Mr. F. Dean Prescott, Valley Lumber Co., Fresno. Calif.

"\Mhy a Home Should be Built of Wood'-Prof. Earl Jay Glade, of the University of Utah, Salt Lake City.

"Cost Accounting"-14r. C. W. Gamble, Boise Fayette Lumber Co., Boise, Idaho; Mr. W. C. Deering, John Dower Lumber Co., Tacoma. Wash, Evening-Thursday 18th

8:fi) P. M.All Delegates and their ladies will be the guests of the Portland Entertainment Committee at the concert of the Apollo Club (Male Chorus) at the Portland Auditorium.

Morning Session-Friday l9th

10:00 A. M. Music-Portland Hoo-Hoo Quartet.

"Who Will Carry the Stock, Manufacturer or Retailer?"-Mr. C. H. Watzek, Crossett & Western Lumber Co., Wauna, Oregon.

"New American Standards"-llf1. Roy F. Morse, Mgr. Long Bell Lumber Co., Longview, Wash.

"Economic Lumber Utilization"-Mr. A.H. Landram, Sales Manager, St. Paul & Tacoma Lbr. Co., Tacoma.

QUESTION BOX-Mr. Geo. Gerlinger, for the Manufacturers, 4t. II. J. Anderson for the Wholesalers, and Mr. James S. Taylor for the Retailers.

Afternoon Session-Friday 19th

2:00 P. M. Music-Portland Hoo-Hoo Quartette.

-

"$_!ip_p!gg What is Ordered and Invoiced"-llt1. E. M. Sybert, A. W. Miles Lumber & Coal Co., Livingston, Mont.

"Grade & Trade Marking," Manufacturers' National Advertising- Mr. J. D. Tennant, Vice-Pres. Long Bell Lbr. Co., Longview, Wash.

"What Price Distribution"-Mr. Roy A. Dailey, Mgr. North Coast District, National American Wholesale Association.

Friday Evening-l9th

8:00 P. M. Hoo-Hoo Concatenation.

Theatre Party for the Ladies.

Morning Session-Saturday 20th

10:00 A. M. Music-Portland Hoo-Hoo Quartet.

_'Why Sidelines"-Mr. Robert Anderson, Gin. Mgr. Anderson & Sons, Logan, Utah.

__."Sorne Things We Are Apt to Forget"-Mr. R. M. Graham, Vice-Pres. Monarch Lumber Co., Great Fals, Mont.

"The Human Relationship in Business"-Mr. O.F. Gardner, Great Northern Lbr, Co., Lelvenworth, Wn.

Opgn Forum-General Discussion and Review of Various Ques- tions broqght up at the Institute and others which our members-may wish to discuss.

Reports of Committees, Adjournment.

Evening-Saturday 2fth

7:00 P. M. Dinner and Dance-Multnomah Hotcl-Secure tickets when you register.

YELLOW FIR

Verticd Grail Flooring

Stepping " tt Finish " " Shop

Random "?tn Ceiling Flooring 'r', 'r', DroP siding Shop

Mouldings

Casing Base

SITKA SPRUCE

Bevel Sidins

Bungalow Siding

Finish

Factory Lumber

Box Lurnber

l.adder Stock

Drain Boarde

WESTERN HEMLOCK

Uppers

Our Lumber is not Cheap, neither is our Quality or Service

Causes and Losses by Fire in California Planing Mills

The following interesting figures, showing the cause and amount of loss by fire, in planing mills in California, last year, are from Mr. Tad W. Jacobs, Los Angeles manager for the Lumbermen's Reciprocal Association, writers of Workmen's Compensation Insurance. These figures are taken from figures submitted by all carriers.

The Mother of "King Water"

Because of its beneficent influence through irrigation and hydro-electric power in developing new homes and industries of great western regions, it has often been said that water is King of the West.

It follows, then, that the Queen Regent, mother of King Water, is the forest on the highest mountainside where our western streams are born.

Pour a glass of water on a sloping piece of tin. Notice how the water rushes down the side in a flood. Cover the tin with a large desk blotter and repeat the experiment. The water is held by the blotter and trickles ofi slowly.

The forested hillside, or Nature's blotter, is a natural reservoir. ft receives the rain and snow, and gives it out little by little in the form of steady streamflow. Water falling on a barren hillside rushes off in a flood, carrying with it soil, rocks, and debris. This erosion clogs reservoirs and irrigation ditches, damages electric power plants, pollutes home drinking water, and at times even hinders navigation.

So it is seen that watershed protection is a very important part of forestry; also, that young tree growth and underbrush which has no value for timber or recreation. mav still play a very important part in watershed protection, as is well illustrated in the mountains of California.

A striking object lesson of the results of forest destruction may be found in the barren hills, once forested, of China, Southeastern Europe, and Asia Minor, and their relation to the famine, floods, and destitution of those regions.

For 18 Yean ..CHICKASAW BRAND" OAK FLOORING

har becn a rtandard of Grade--Quality-Manuf acture

Manufactrned By

Indestructible Redwood

We have prepared a folder on "Why you should use Redwood in Your Home" containing a reprint of the artiele "lndestructible Redwood" which appeared in the M"y | 9th issue of Literary Digest, together with sample pages and description of our booklet "Redwood Home Plans." A supply of theee folders for free distribution will be gladly sent you on request. Write for them.

U,s TBe Tbsme WuflUers

@ltt Sscrs! Sribilege of tlse Lumber Seople

BEBUILDERS OF HOMES-not merely sellera of lumber-is the God Given heritage of thelumber industry, and should be treasured as such. Notmerely to traftc in the barter and sale of boards;not merely to labor with the desire to turn virgin forests into profits; none of these things are the heritage of the lumberman. A higher and greater gift has been given them-and the time of their awakening to that splendid and inspiring fact, is at hand{ The dearest thing to the hearts of any right made man or woman -ngx[ to cherishing each other and the little ones tlrat Providence has Eent them-is the desire for a home. It is a charm that cleeps into the hearts of rich and poor alike; it is a bond of kinship between those who labor and those who are bless€d with thb world's goods. To own a home. To say as you return from your day of laborwhether it be from field of waving corn, or from mahogarry desk"This is MY hearthstone," brings a satisfaction so filted with goodness and so freefromalloy, as to deserve the name of Blessed.

gThe Home Builder is the nation maker. You may safely itdg" adiqtrict, a city, a state, or a nation, by its Homes. "The ancient love ofman for his shelter," has gone downinto song and story from ages that are now dim with the dusk of ttre past; the Home that holds for woman t'All the treasures of her mind, her heartrtt must continue to be a guiding star to the Wise Men of the future.

S No greater boon could come to this great indqstry of lumbermen at this time, thanaProvidentialopening of their eyes to their own heritage, their wondrouE opportunity, if they will but look upon themselves as the HomeBuilderc of the nation'

STo be Peddlers of Boards, is a little thing. To beHome Builders to a great nation, is a title tlrat knows no Peer'

Hardwood Dealers in Convention at San Diego

_ A large percentage of the membership of the Pacific Coast Harclwood Dealers' Association mei at their Third Annual two-day Convention, held at the U. S. Grant Hotel, San Diego, on January 29th and 30th.

Both business sections were well attended and were remarkable for the great number of fine merchandising ideas advanced by the members present, representing concerns dealing in hardwoods and panels, from Vancouver, B. C., to San Diego.

,_Mr. J. Fyfe Smith of the J. Fyfe Smith Company, Ltd., Vancouver, was elected to serve as president for the comilg y""., succeeding Mr. D. J. Cthill, president of the Western Hardwood Lumber Company, Los Angeles. Mr. Fyfe Smith served in the capacity of ,,ice-preiident last yeaf.

The retiring directors of the Association are : Jerry Sullivan, Jr., Sullivan Hardwood Lumber Co., San Diego, Calif.

W _P Cooper, W. E. Cooper Lbr. Co., Los Angeles, Calif.

C. H. White, White Brothers, San Francisco,-Calif.

B. E. Bryan, Strable Hardwood Co., Oakland, Calif.

E. E. Hall, Nicolai-Neppach Co., Portland, Ore.

D. A. Johnson, D. A. Johnson & Sons, Seattle, Wash.

Norman Sorvers, J. Fyfe Smith & Co., Ltd., Vancouver, B. C.

MONDAY

The convention was officially openecl Friday morning by President Cahill, whose address will be found in its en- tirety elsewhere in this report.

Five new members were admitted: F. B. Baugh, Los Ang_eles; Brown & Derry L.umber Company, Los Angeles; Hammond Lumber Company, Los Angeles; Nickey Erother_s, Inc., Los Angeles, and Miller & McDermott, San Diego. The new member firms, all represented at the meeting, were ofificially welcomed into the association bythe prJsident. Mr. Cahill also rvelcomed the large delegaiion of-members from the northern part of the coast, thanking them for their sllendid support in making the long trip for the meet!"g. This rvas followed by a rising vote of thanks to the San Diego members who had provided such a large array of splendid entertainment. both for the ladies and the merr.

Nezu President: J. Fyfe Smith, Seattle.

Retiring President: D. J. Cahill, Los Angeles.

Otlrer officers elected were: J. E. (Ted) Higgins, J. E. LIigSi"l I, urnber Company, San Francisco, Vicd-presiient; Roger Sands, Seattle, Secretary-Treasurer; and ser.en Di-

. Following the appointment of a Nominating Committee, the balance of the morning. session *as consuired in a gen- eral discussion of the hardwood lumber business. pr6minent members taking part in this part were C. H. White of San Francisco, lI. W. Swafford bf Los Angeles, J. Fyfe Smith_of Vancouver, Jerry Sullivan of San Diego ana oiners. The Nominating Committee consisted of ]erry Sullivan, Ernest Hall, Bob Taenzer, Homer Maris -and Henry Swafford.

H. V. Hanson

PRESENT: B. trI/. Byrne A. L.Frost Flozuell Baher W. G. MitcheU

PROMIAIENT AMONG

rectors, A. L. Frost, Frost Hardwood Company, San Diego; !{o1ngr Maris, H. B. Maris Panel Company, Sin Francisio; !. J. Atte.n, Emerson Harclrvood Company, Portland; L. H. Stanton,_9. l_. Stanton & Son, Los Angeles; Roger Sands, Seattle; W. G. McKenzie, McKenzie Hardwood Co*p"ny, Vancouver, and G. lI. llrown, Strable Hardwood Comfany, Oakland.

Mr. Fyfe Smith lauded San Diego, applauding the splen- did civic spirit displayed, the business progrels, and the beauty of the city in its parks and its harbor.

Jerry Sullivan officially welcomed the delegates to the city, giving them the keys to their beautiful melropolis also to the little town across the line, Tia Jauna.

At noon the entire membership, with the ladies, embarked

THOSE

on a special launch for a tour of the San Diego Harbor, landing at the Coronado Hotel, where a tasty luncheon was served. A number of the men departed from here, to journey over the famous "Silver Strand" road, to Chula Vista, where they enjoyed an l8-hole golf tournament, as guests of Mr. Herb Sullivan, of Sullivan Hardwood Company.

Two beautiful cups rvere provided for prizes, one for first low in Class A and the other in Class B.

Los Angeles distinguished herself in this event bv being the home town of the trvo victors. Harrv V. l{anson of the California Panel & Veneer Company, ind James T. Cline of E. J. Stanton & Son.Harry scored a net 72, shooting' 102 with a handicap of 30, ancl Jimmy turning in a net 69, playing I24 with a 55 handicap.

Later in the afternoon a large party of ladies were entertained at the Country Club, with Mrs. Jerry Sullivan and Mrs. A. L. Frost as hostesses. Tea was served.

It would hardly be a record of the convention without mention of some of the outstanding features of the golf play. Distinguishing traits of some of the boys, such as the amount of conversation bandied by Hanson, the brilliance of Roy Stanton's play, Gearhart's gobd game in spite of his increasing girth, Mitchell's delight over his second time on the links, Herb Sullivan's long drives, Henry Swafford's being late as usual, llomer Maris (the Sheik), etc., etc.

At eight that evening the party assembled in the ballroom of the Cabrillo Cafe for the annual banquet and dance.

Mr. Cahill presided, welcoming the members and their

SATURDAY

President Cahill opened the Saturday morning session.

Following a spirited discussion it was decided to hold but one Convention a year in the future, attended by the entire membership. This meeting will be held in February.

A semi-annual, regional meeting will be held each summer, one for the northern group and one for the south. No dates nor places of meeting were selected.

The Nominating Committee's report was unanimously adopted, naming Mr.J. Fyfe Smith of Vancouver as presiclent and the other officers as listed in the opening of this l'eport.

A lengthy discussion followed, on the hearings being held by the Federal Trade Commission, on thd use of the name "Philippine Mahogany" for woods coming from the Islands. Evidence is now being heard by the Commission on the Pacific Coast.

Honter. H ltritt,:X: t7?f"Tf, ,*,y suttixa,.

Follorving a rising vote of thanks to the retiring President, Secretary and other officers, and a second vote of thanks to the San Diego group for the splendid entertainment, the convention formally closed.

Members and their wives were taken on special auto buses to the International Border, at Tia Juana, where they'' enjoyed seeing the horses run and other features provided in Old Mexico.

At eight the men gathered at the Golden Lion Tavern for their Annual Stag Party, and the ladies were entertained by Mrs. Frost and Mrs. Sullivan at a theatre party.

President Cahill turned the gavel over to Mr. Fyfe Smith at the evening meeting. Mr. Fyfe Smith was at his best, introducing nearly all the members, some of whom responded with appropriate remarks.

Jerry Sullivan talked of the old days in Michigan, taking his hearers through the old-time saw mill and lumber camp. Roy Stanton acknowledged his introduction fittingly, and as one member remarked, "came through rvith some good stuff".

I.

guests and paying a tribute to the ladies. A splendid dinner followed, being interspersed with vocal selections by one of the guests and short addresses by H. W. Swafford, Bill Davis, C. H. White, A. L. Frost and Phil B. Hart of "The California Lumber Merchant". Then the entire party tripped the light fantastic until midnight.

' Henry Swafford presented the golf cups to Hanson and Cline, with proper remarks, and then Bill Davis and C. H. White, the San Francisco twins, "did their stuff". It was a wonderful, hrppy party and a fitting close to the most successful Annual yet held by the Pacific Coast Hardwood Dealers' Association.

President Cah,ill's Address will be found, in full, on Pages +6-47.

Party Leaving for Harbor Inspcction Trip.

C H. White

E. Higgins

Beautiful Tribute Paid Sylvester 'Weaver

Mr. Sylvester L. Weazter, head of the Weaver Roof Company, Los Angeles, zaas the recipient of a aery beautiful ond deserued, tribute from the officers of the Los Angeles Chamber of Cdmmcrce, one that he should, be proud of

Mr. Weazter, besides being one o'f the foremost roofing men in the state, is a Xeader in ciztic affai,rs, bei,ng promi,nent in the Chamber, the Los Angeles Rotary Club, the Shrine and other ittsti,tattions.

The follozaing resolution, or tribute, zLtcts directed at Ml. LVeazter, at a recetut meeting:

TRIBUTE

It is deemed a rare privilege, as well as a pleasure for the BOARD OF DIRECTORS OF LOS ANGELES CHAMBER OF COMMERCE at this time, to say a word of commendation and to express well merited regard and esteem to one of its members, who for the last eight years has served this Chamber, this State and this Nation r,r'orthily and well.

SYLVESTER L. WEAVER has been a Director since 1918

During the years 1918 and 1919, he served as Chairman of the Manufacturing Committee of this Chamber.

HUGE STACK NEARING COMPLETION

What is declared to be the largest smokestack in the r,vorld, towering 308 feet above the ground, is now nearing completion at the Hammond Lumber Company mills on Humboldt Bay. The huge stack, constructed of concrete, with a twenty-six foot base, is creating considerable interest among sightseers in the Mendocino county district.

Ships passing along the northern coast report that the smokestack can be seen plainly thirty miles out at sea. Officials of the lumber concern have announced a plan to place a strong light atop of the structure, which will in all probability become an important aid to ships passing the northern coast at night.

In the year L9?fJ he was elected Vice President and l92l he held the honored position of

PRESIDENT

During his administration as President, he foresaw the needs of the Chamber of Commerce having a building of its orvn, capable of properly caring for the constant growth of the organization.

Mr. Weaver was untiring in his efforts to make his dream of a beautiful new home for the Chamber be realized. It has been realized, and is a monument to the institution and the men who, Iike Mr- Weaver, aided in its realization.

From 1922 to 1926, as Chairman of the Committee on Federal and State Affairs, he has been the mentor, whose zeal to protect the prestige of this Chamber, and whose high-minded citizenship has ever evoked admiration and respect.

In all the many intricate and complicated affairs which confronted him during his term as President ofthis great organization and also during his years of Chairman of the Committee on Federal and State Affairs, good-will, calm judgment and deliberate decision always prevailed.

His personal contacts, when he so generously gave of his time to be the representative of the Chamber ofits excursions to foreign lands, have been graced with a charm of sincerity and moral conviction.

In brief, he has measured up to every requirement with undying energy and devotion crowned with rare tact and good judgment.

THEREFO''RE, it is a great pleasure for the BOARD OF DIRECTORS of the LOS ANGELES CHAMBER OF COMMERCE, to express the commendation of a very worthy man-SyLVESTER L. wEAV€Rr

S. Bent, President.

Attest:

A. G. Arnoll, Secretary and General Manager.

Nickey Bros. Open San Francisco Offices

Nickey Brothers, Inc., hardwood producers and distributors with immense storage vards at Los Angeles, have just opened San Francisco headquarters, under the direction of Mr. H. H. Whiteside, according to Mr. W. G. Mitchell, Pacific Coast manager.

Mr. Whiteside will cover the Pacific Coast territory in and north of San Francisco.. He was formerly with the Hammond Lumber Co.

Maisler Boys Good Advertisers

l\[aisler Brothers of Fresno, proprietors of the retail building material establishment conducted under their orvn name, are persistent advertisers in the local daily papers.

Their plant is known as the Maisler Bros. Lumber Company.

Starting but five years ago in a very small way, they have grown into one of the largest of the eleven yards in the Raisin City. They handle practically everything needed in the ordinary home.

Lumber of all kinds, roofings, wall boards, panels, sash and doors, a complete hardware stock housed in a beautifully arranged store, a plumbing department that is a revelation in a lumber yard, all go to srvell the great volurne

of business that these boys are doing.

Ben Maisler is the elder, acting as general manager of the company, and very ably assisted by his brother, Aaron.

As said before, they are generous advertisers, and are responsible for some of the best looking and most original ".opy" that has appeared anywhere in the state. Their advertisements are timely, well arranged, tell an interesting story, and above all, make a direct appeal for good-u'ill and carry the Own-a-Home message.

During the Annual Convention of the California Retail Lumbermen's Association, at Fresno, last October, this company displayed the follorving advertisement in all of the local dailies:

We Welcome to Fresno

T he California Retail Lumbermen's Association

The Element of Human Kindness In Business

ORE human kindness should be practiced in business. It would promote more business, a more kindly public interest in trade and barter and there would be more friendly competitors.

We have often remarked that we consider our competitors our best friends and he who can say this is truly a happy and fortunate person.

Whether you buy from us or not, come d_own anytime and get acquainted. 'tVe realize that our growth depends, to a large extent, on the number of worthwhile PeoPle we know.

And we have always believed that by far the greater number of people are worth knowing.

You've seen lots of Lumber yards, but have you seen this complete Home of Building Service? W.'v. made a life study of building problems and every feature that has been incorporated into our business is designed to make our service as efficient and complete as is humanly possible.

If you want somethin$ done well, ask a busy man; men of leisure have no spare time.

Hipolito's New Offices

The nerv offices just occupied by the Hipolito Company, Los Angeles, are a revelation in effrciency and general upto-dateness, both in arrangement and appearance. One of the noticeable features of the layout is the ease with which important department heads may be reached and the open ofifices of the two partners, lI. L. and L. M. Rosenberg. The offices are located directly across the street from their main factory and plant. The rapidly increasirrg volume of business of the company necessitated giving up the

office space formerly contained rvithin the factory walls, the ne'w arrang'ement permitting expansion of the factory proper rvithout enlargement of the building and further permitting the expansion of their lumber storage yards

The offices themselves are finished in Upson Board for rvhich the Hipolito Company are distributors, the woodwork being Philippine Mahogany colored to a medium Walnut. The large general office shorvn in the picture gives some idea of the spaciousness of these quarters. Directly

back of the Rosenberg Brothers' desks is a private conference room which occupies the corner of the building-a delightful, sunny, comfortable room.

Sufficient space has been secured in the new building to adequately house all on hand stocks and permit of the rapid filling of orders for city and suburban delivery. Arrangements are being completed to take further advantagc of the new ldyout of offices so that all carload orders may be loaded with even less handling than was heretofore necessary.

The forethought of the proprietors in the planning and arrangement of these offices is indicated by the installation of a thoroughly modern rest room for the women employed in the office, which includes attractive furniture, lounges,. etc.

Space in the old plant formerly occupied by the offices, as well as the old garage building, has all been turned into productive uses. Under the new arrangement it will be possible for the Hipolito Company to more than quadruple its lumber storage space and at the same time greatly increase the daily output of finished screen doors and rvindow screens.

San Diego's Snark

Here is a splendid likeness of Homer H. Miller, Vicegerent Snark of the San Diego Hoo-lloo.

Rather late to be publishing a picture of Homer as he has been in office since last September, but those that know the genial good-looking gentleman will appreciate thatit has taken this long to get him cornered for a sitting. It was through the combined efforts of three photographers, a special representative of this publication, and the entire San Diego police force, that Homer was induced to stand, in the sun, and have the 'shot' made. This was during the recent convention of the Pacific Coast Hardwood Dealers Association.

Note; Police Gazette and other journals haz'e full permission to rebrint.

WEST OREGON MILL IS AGAIN IN FULL OPERATION

Attention is drawn to the full page advertisement of the West Oregon Lumber Company of Linnton, Oregon, on plge 2 of this issue. This mill is now in full operation again after almost seven months of a shut-down due to the disastrous fire last July, when the dry kilns, dry sorter and planing mill were completely destroyed.

The new planing mill is the last word in modern construction, and is 180x2@ feet, and 54 feet high. Twelve new fir.eproof_ d1f \r_l1s replace those burned down, and the big mill with its 250,000 feet capacity in eight hours is again turning out the West Oregon Super Finish for which Jt is so justly famous.

Recommend Triple-Sheath Building Paper to resist dampnessrecommend it-to build up your business. It will prove absolutely satisfactory to the owner.

PORT ORFORD GEDAR PA]IELS

Manufactured

GOOS UETEER & Box G0.

Marshfield,

These

The California Coast Redwood Belt

Thousands of travelers have pronounced the California Redwood Highway to be one of the remarkable scenic routes of the world.

The Sequoia sempervirens (Redwood) is found in its native state nowhere except along this narrow fringe on the California coast. Its companion species, the Sequoia gigantea (big tree), found only in the Sierra, has been extensively preserved in national parks and national forests. But except for the California State Redwood Park in the Big Basin and Muir Woods, none of the best of the virgin Redwood forests had been preserved before the organization of the Save-the-Redwoods League in 1918.

In Humboldt and Del Norte Counties, where the woods reach their very finest form, the League has successful in preserving park areas extending over 15 along the Redwood Highrvay and comprising almost acres.

Facts About the Redwoods

Redbeen miles 3000

Length of belt .450 miles

Average rvidth ..20 miles

Original stand of redwood .1,406,393 acres

Area cut over to January I, 1926 525,000 acres

Remaining stand of virgin Redwoods .881,393 acres

Present rate of cutting, per year .10,000 acres

Estimated life of remaining stand . ... .80-100 yeais

If not preserved, many of the finest groves along the Redwood Highway will be gone in the next ten years.

Redwoods Preserved

State parks:

California State Redr,vood Park (1901-1918) . . . .9,000 acres

Humboldt and Del Norte State Redwood Parks (rgre-1926)

Paul Dimmick Grove, Mendocino County .13 acres

Gift of Little River Redwood Co. .. .112 acres

National Monument:

I\{uir Woods (gift of William Kent) (1908) ...437 acres

County Parks:

Sonoma County (Armstrong Woods) ..495 acres

San Mateo County (McCormick Tract) (1923) .310 acres

City Parks:

Arcata

Eureka

40 acres

40 acres

Oakland (1923) 180 acres

Total Preserved by p"iii.' :..........:.......13,597 acres

Private Parks :

Bohemian Grove( Sonoma County) .840 acres

Shriners' Grove (San Mateo County) .1,640 acres

N. S. G. W. Grove (San Mateo County) (1925). ..75 acres

It will thus be seen that outof a total remaining stand of 881,393 acres of virgin Redwood forest there has thus far been preserved by the public 13,597 acres, or abo::,l' l/z per cent. There are yet many miles of Redrvood Highway, the scenic attractions of which should be preserved.-Save the Redrvoods League.

1925 TOTALS RELEASED

The water borne movement of lumber into Southern California ports in 1925 amounted to 1,600,000,000 feet, as compared with 1,576,705,000 feet in 1924. More than 80 per cent of the amount was discharged at Los Angeles Harbor.

IMPROVEMENTS TOLA MESA YARD

Mr. Frank Park of the Park Lumber Company, La has just completed extensive improvements to his in ttre way of new office buildings, finish sheds, etc.

Mesa, plant

PULPWOOD PRODUCT STATISTICS

Print paper is made from pulp wood.

According to the best figures available, the print paper consumption of the United States is 52 pounds annually for each man, woman, and child, living in this country.

The total consumption of pulp wood products of all kinds is 170 pounds for every human in the country.

The production of news print, made from-wood pulp, has increased from 913,000 tons in 1904 to 3,000,000 tons in 1925, and will probably exceed 3,600,000 tons in 1926.

The American forests furnish the trees to make all this huge amount of paper.

In the United States 33,000,000 papers are printed every dayon news print. These papers average 1,000,000,000 pages daily, and 2,000,000,000 pages on Sunday.

So here is another tremendous work that the American forests must carry on. Notonly must they furnish the lumber and shirlgles to build the homes of the nation, but they must furnish the wood for pulp for this great cornerstone of civilization, the daily newspaper.

Truly these are two wonderful functions that our forests perform.

GOOD ROADS

We see in glaring headlines

As we scan the morning pr\s, Another good roads banquet, Was a huge and grand succes

Seven hundred boosters

In their swallow-tails were there]

The corks were popping loudly,

And the eats were free as air.

But a pair of sunburned huskies

And a double pair of mules, With a scraper and road drag

And the necessary tools, Can build more miles of. hig\*ay

In a day, and do it good, Than half a thousand fat men

At a banquet ever could.

HAYWARD SUFFERS FIRE LOSS

The Los Angeles yard ofthe Hayward Lumber & Investment Company, on San Fernando road, was damaged by fire to the extent of $200,000 on January 28th.

..LUMBERMEN ARE ON THEIR TOES''

Excerpt from Address by H. G. Uhl at \llest Virginia Dealers Association Mee ing

"But the wheels are turning toward a better era. The lumber industry is finding itself and realizes that it does not have to continue to struggle up-hill, but can work on the same level with its competitors through the close cooperation of its various branches and application of sound merchandising principles. Competition is opposition. Some one has said 'opposition is the physical culture of determination.' It would seem that this expression can be well applied to the present feeling within the lumber industry. The opposition so far has had comparatively easy going in assailing our markets, but the future, we believe, will tell another story; lumbermen are "on their toes." An energetic trade extension campaign is to have its day."

WLLI.AMS & COOPER

607 Pacific-Southwert Bank Btdg.

LOS ANGELES, CAL

BRADLEY BRAND HARDIVOODS

Scientifrc lriln drnng preserveE within oqr products nature's sturdy and beautiful qualities, while

Modern machinery and skiiled human effort justifies our slogan

"If lt's Bradley's lt's Better"

TRY US FOR

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASTNG BASE

OAK WAGON STOCK

BEECH FLOORING

Millworkers Using "Job-Placards"

Managing Director H. T. Didesch, of the Millwork Institute of California, has just completed a neat piece of work for the members, in the shape of a "job-placard".

Designed for the exclusive use of members of the Institute, the card is 22by 28 inches in size, beautifully embossed in the Institute colors of blue, gold and black, and it features the insignia.

AROMATIQUE CEDAR LIMNG

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM FURNITURE STOCK

Furniture Stock in Sets CUT TO SIZE Ready to Assemble

Flat Surfaces Hardwood Trim Sanded

TUMBER C().

(name of town)".

B. C. MANUFACTURERS ATTEND MASS MEETING

The placards will be prominently displayed on all jobs rvhere millwork is being furnished. They carry the name of the manufacturer of the goods, address and telephone number, in addition to the insignia and the words, "manufactured in -

Twenty lumber manufa'rturers from British Columbia attended the big mass meeting at Seattle January 28 and D to lend their support to the trade pt'omotion and advertising movement which resulted in the formation of the West Coast Trade Extension Bureau. It is expected that a large proportion of these will decide to contribute to the bureau on ttre same basis as the Washington and Oregon manu,: facturers.

STATE FORESTER SPEAKS TO L. A. HOO HOO

State Forester M. B. Pratt, San Francisco, was the guest of honor at the February 4th meeting of the Los Angeles Hoo Hoo Club.

He spoke entertainingly on Reforestation and Fire Prevention matters, and interspersed his remarks with introducing Professor Metcalf of the Division of Forestry at Berkeley and Mr. M. Dunwoody, Director of the California Development Association.

R. C. WITBECK

WHOLESALE

Southern-HARDWOODS-N orthcn Brucc OaL Flooring Maplc Flooring

1200 Firrt Nationel Bank Bldg. Tclcphone Sutter 26iltl

M. A. GRAINGER & COMPANY, LTD.

Metropolitan Bldg. - Velcouvcr, B.C. ADVICE AND SER\'ICES ttr"*t ltrBltiio"Lrtt"

LOGGING OR PULP PROPOSITTONS

In British Columbia or The West Officers and Directors:

M. A. Grainger, Prea. - Alrd Flavellc, Vlce-Prec.

F. R. Pendleton, Director - L. Lafon, Forect Engineer

DIMMICK LUMBER COMPANY

PACIFIC COAST LUMBER

CAR and CARGO

n,cDrclcntrtlvc. Port Orloral Whltc Ocdrr W€rtctr| Whltc Ocdrr Co. Dougita! FltsgDrrcc-E nlock

,. *T1?o1L?l' ""ff".?lco. - - --ila- c.a'i shrn3r.. Ooqulllc' Orc8:or Ceda! Polc. inal Plllrt Fifc

LOS ANGELES HOO HOO HEAR ABOUT REGIONAL PLANNING

Mr. Hugh R. Pomeroy, of the Regional Planning Commission, Los Angeles, spoke to the members of the Los Angeles Hoo Hoo Club, on January 28th. Mr. Pomeroy's adadress was very entertaining and distressingly short, account of lack of time, and it has been arranged for him to appear again, when he can give the Club a longer talk.

Dave Woodhead presided, introducing Mr. Pomeroy and Mr. E. D. Tennant of the Los Angeles Lumbermen's Club, who spoke for a few minutes on local market conditions.

Jack Dionne spun a few yarns, and Mr. and Mrs. A. L. Porter of Spokane were introduced.

SOUTHERN PINE ASSN. TO MEET IN MARCH

New Orleans, Feb. 9.-The eleventh annual convention of the Southern Pine Association, comprising leading lumber manufacturers in ten southern states, will be held at the Roosevelt hotel in Nerv Orleans March 23 and 24, H. C. Berckes, secretary-manager of the association, announced here today. Several other meetings of lumber organizations will be held in conjunction with the pine manufacturers' convention and New Orleans will be the important objective of the nation's lumber industry during the first half of the week beginning March 22.

NEIV\/ DISTRICT FORESTER FOR CALIFORNIA

The recommendation of Forester W. B. Greeley that Stuart B. Show be appointed to the position of district forester of the California district United States Forest Service has been approved by the Secretary of Agriculture.

Mr. Show is a graduate of Stanford'IJniversity and received his technical education in forestry at the Yale Forest School. He will succeed Paul G. Redington, who ha.s been chief of the California district for the past six years and will soon leave for his new assignment as Assistant Forester in Washington.

REEDSPORT OPERATOR PURCHASES TIMBER

C. McC. Johnson, Reedsport, Ore., has bought 50,000,000 feet of fir and spruce timber at the mouth of the Smith nver.

E. C. AMES HONOR GUEST AT BANQUET

E. C. Ames was the guest of honor at a banquet given by the West Coast Lumbermen's Association, Januarv 29.

Mr. Ames has been engaged in the lumber business on the Pacific Coast for almost fifty years, having entered the employ of the Puget Mill Company at San Francisco in t879.

Ralph H. Burnside announced that Mr. Ames' many friends in the lumber business had decided to present him with a book containing their autographs. Mr. Ames was also presented with a Tiffany lamp.

Other speakers were Charles S. Keith, Major Griggs and E. D. Kingsley.

Fruit Growers Supply Company

Manufacturerg of California lt/hite and Suglr Pine Lumbcr Mills at Suranville and Hitt, Ca[ I5O,(XX),(XX) Fcet ^A,nnud Cepacitv

B. W. ADAMS, Mgr. Salea Dcpt.

Firat National Bank Bldg. - San Franciroo

SUDDEN & CHRISTENSON LUMBER

AND SHIPPING

AGENTS

Abcrdeen Lunber & ShtrglG Co., Abertleen, Wagh.

Amerlcan ![tU Oo- Aberdeen, Wash.

Iloquiam Lunber & Shtagle Co{ Iloqulam, Wash.

Prorper ltfilll Oo{ Prosper, Ore.

Raymond Lunbcr Oo., Ra.ymond, Wash.

Columbla Bor &.Lunber Ooo South Bend. WaBh.

Ilulbcrt lulll Oo- Aboraleen, Wash.

Lewli lllll! & Tlnber Co. South Bend, Wash.

J. A. Lewtn Sh|ngile Oo. South Bend, Wash.

6ro Arctic club Btdg. ttt

STEAMEItS

BrooklyD n,alrmond

Oarmcl Caoba

Girayr Ilarbor Oharler Ohrlrtenron

Cathcrhc C. S[daen Edni Chrl.tct.on

Vlnlta Eaha

$"ffi|#il,"-t' etx) A. G. Bartlett Bldg. Seattle San Francirco Lor Angel€r

W. R. GHAMBERTITI & GO. GARGO and RAIL

Dirtributing Agents for Clark-Nickerron Lumber Co, Evcrctt, l\Iarh. Demprey Lumber Co, Tacoma, Warh.

Defience Lumber Co, Tacoma, Warh.

Barnet Lumber Co., Vancouver, B. C. Whitney Co., Garibaldi, Ore.

Littlc Rivc Rcdwood Coo Humboldt Bay.

PORTLAND SAN FRAINCISCO 909 Porter Buitding

Operating Steemerr

W. R. Chamberlin, Jn Barbara C

PLyllir Dan F. Hanloa Stanwooc Bertie Hanloa

LOS ANGELHS 12fi) Balfour Bldg. 266 Chamber of Com,merce Bldg.

THE CALIFORNIA LUMBER MERCHANT

THE FEDERAL FOREST EXPERIMENT STATIONS

An appreciation of forest research in the United States has developed rapidly in the last few years, particularly as the larger timberland owners and operators have begun to realize that the disposal of their cut-over lands is not a simple undertaking and because they have come to realize that when the present old growth stands are gone there are no new sources of supply readily available. To this must be added the realization that forest crops may be grown on idle lands while the old growth forests are being harvested.

This awakening has caused a large demand for information on the rate of growth of forests and the manrter in which they must be managed if the forest industries are to be stabilized and placed on a permanent basis. To meet this demand for information as to how much forest lands are capable of producing, whether they should be planted or whether natural reproduction may be relied upon to fur-

REDWOOD

nish the necessary second crop, what protective measures are necessary to safeguard this crop from destruction by such agencies as fire, insects, and diseases is the main purpose of the forest experiment stations. In answering these questions the forest experiment stations are keeping in mind not alone the problems of how to get and keep the lands productive but also how to get it fully productive in the shortest possible time anC at the lowest possible cost.

LE ROY GOODRICH TALKS ON OAKLAND WATERFRONT DEVELOPMENT

LeRoy Goodrich, Commissioner of Public Works, Oakland, was the speaker of the day at the regular luncheon of Hoo-Hoo Club No. 9, held at the Palace Hotel, Thursday, January 28. R. O. Wilson was chairman of the day. Several excellent musical numbers were rendered by the Misses Watson and Shannon.

To arrange for appropriate exercises for Arbor Da1-, Vicegerent Snark Fred Roth appointed the following committee: R. A. lf iscox, F. Trower, Frank Harris, J. H. McCallum, Rod Hendrickson and Milton Hendrickson.

In the absence of Harry Gaetjen, i:hairman of the dinner dance committee, J. E. Martin announced that the committee had selected February 25 as the date of the dance. The dinner dance will be held in the Terrace Ball Room, Fairmont Hotel, San Francisccl. The committee are arranging for an excellent entertainment and music for dancing will be furnished by a seven-piece orcheStra.

President John McCabe announced that the meeting on February 11 will be designated as th.e "Chas. R. McCormick Lumber Co. Day".J. Walter Kelly will act as chairman of the day at this meeting.

BAGAC Flooring FOR

Made of the finest crucible steel and turned out by expert saw makers Simonds Circular Saws are world known. for quatity. Our Service station in Los Angeles offers you rapid delivery on new saws or on repair work.

Special Knives or high-speed blanks furnished promptly. SIMONDS

Crreen CXGan and

On Writing of Ads

Perhaps it hasn't struck some of you that the first step in writing an ad is to have something to write.

Many of you have FILLED NEWSPAPER SPACE with WORDS-but horv manv ads did vou ever WRITE?

Olendorfi could converse in- French a6out the straw collored cat of his aunt, but that wasn't a particularly interesting subject for many people.

You can mention "Wood, Cement, Lime and Coal," but that doesn't give MUCH food for thought to the man who has a MAPLE FLOOR or a HEN HOUSE in mind. Chances are he doesn't even THINK of WHAT THOSE THINGS HE WANTS ARE MADE OF.

Just go over WHAT YOU HAVE TO SELL; even if you don't write a single ad, that investigation will be of value to you, for it will show you a lot of things you didn't know you had.

How dbout STOCK? Plenty? What kinds and amounts? What sorf of things can be made from that stock ? If ow about prices ? How about condition ? Any special grades or species or materials ?

Then horv about SERVICE? Deliveries? Accounting? Credits ? Plan-book services ? Information ? Construction aids ?

Before you write "an ad" you should know thoroughly two things-at least-and those are lst, WHAT YOU HAVE TO SELL, and,2nd, HOW THAT THING WILL BENEFIT YOUR READER.

And if your ad doesn't contain the answers to those two points, your ad is worse than wasted.

So then, when we speak of the "writing of ads," we speak of the preliminary work of "getting ready to rvrite the-ad."

How about your OFFICE? Pleasant? Clean? Sugges- tive Displays ?

These are a few ofthe FIRST and MAIN THINGS to consider

Listthem-ANSWER THEM-and the first thing you know you'll find the best ads you ever wrote lying on the paper in front of you.

It's a great indoor sport these days. Give it a whirl.

Bills are generally figured by customers who lack confidence in those with whom they deal. They want compe- tition for protection. Non-competitive business is based on CONFIDENCE.

Here are shown forty million made of siding, finish, battens, feet of air-dried Redwood uppers from which immediate shipment can be mouldings, columns, tanks, pipes, silos, etc. Sen Francirco O6oc l6{Xl Hobart Buildiag

Main OGcc and Plant, Pittrbu,rg, 6lif. Members Calilornia Reduood Assocbtion

Manufacturers Co.

Opening Address

Bl Presi.dent D. J. Cahill, I4/estern' Hardwood Lttmber Com!)an\,, Los Angeles, at tlt'e Third, Annual Conztention - of tlte Pacific Coast Hardze'ood Dealers Associatiott. ' San Diego, Januqr\, 29-30, 1926.

In order to refresh the minds of our old members, and acquaint our new members with the objects and ideals of the Pacific Coast Hardwood Dealers Association, I think it opportune at this time to read from our Constitution the purposes which brought this organization into being, and from our Code of Ethics, the ideals which we adopted for our guidance'

oBJECTS

(a) To further and intensify a spirit of mutual respect, confidence and good-fellowship among its members.

(b) To encourage the adoption of a mode of ethics looking to the elimi4ation of unfair competitive practices among its members, and their respective salesmen.

(c) To exchange ideas regarding credit extensions and encourage the free interchange of credit information.

(d) To stimulate a dete'rminatio4 on the part of its members to ascertain accurately the cost of doing business in order to insure an adequate profit in all departments.

(e) To develop and carry out methods of advertisi4g t,he advantages of hardwoods for interior finish, thereby increasing their use in the building industry.

(f) To secure for iti members protection against the careless and unreliable shipper, and to insure in, return fair and equitable treatment of all shippers to the end that mutual confidence may be established and maintained.

(g) To work towards the pe,rmanent establishment on the Pacific Coast of an authorized inspection service.

(h) To co-operate in dealing in a friendly and reciprocal way with hardwood manufacturers who are found selling or soliciting the conpuming trade.

Our Code of Ethics is as follows:

"No. 1. To develop in our relations be'tween ourselves, our customers and our shippers, the spirit of the Golden Rule.

No. 2. To establish the spoken word on the basis of the written bond.

No. 3. To cultivate true friendship, therefore confidence between persons engaged in the Hardwood industry.

No. 4. In our dealings with our customers to give them one hundred percent value for every dollar spent with us.

No. 5. To conduct ourselves and our businesses so that we may render service to society.

No. 6. To recognize the square deal as the keynote of our business."

For the benefit of our new members, I will say that since the birth of this organization, we have arranged for the establishment of official National inspection on the Pacific Coast.

We have secured a modification of the rule denying reinspection of lumber shipped by water to the extent that reinspection is now permitted with the understanding that

defects manifestly due to transportation conditions shall be disregarded.

We have made such an impression on the National Association that one of our members, Mr. C. H. White, our first president, has been placed on the Natio4al Board of Directors. This gives us at all times a direct official contact with the National organization, and secures for us prompt and sympathetic consideration of our problems.

We can all rejoice that this conflict of inspection jurisdicdiction has been settled, and that by consolidation of Hardwood Manufacturers Institute and National Association we now have but one organization, which is recognized by manufacturers, dealers and consumers generally.

Our application to the Trans-continental railroads for the extension of the 80c rate on hardwood lumber to certain territory East of the Mississippi River has been definitely denied.

We have submitted to the Grading Rules Committee of the National Hardwood Lumber Association, an application {or a change in the wording of the rule governing Figured Red Gum, to make it more descriptive of what should constitute figure, and the matter is being pressed by National Director White. Other incongruities in the rules or their interpretation have also been brought to the attention of the Grading Rules Committee.

We have endeavored thro'ugh the medium of a questionnaire to ascertain the average cost of handling lumber through our yards, so as to determine with some degree of accuracy, what should be added to the cost price in order to insure a reasonable profitin all departments. This activity, I believe, has possibilities of very beneficial results if each member will give the matte serious consideration and report the results of his investigatiorls for the benefit of the industry as a whole.

We owe it to ourselves to get an adequate, profit in each department of our business and we owe it to our customers to keep down to a minimum the cost of the service we render them.

The tendency of business today is toward co-operation, and the industry that attempts to function without cohesion, and with no spirit of sympathetic helpfulness among its units, is out of step with the times.

In this connection I suggest for consideration by this Convention the subject of uniform sales terms in the matters of cash discounts, and time allowed on trade acceptances and open accounts; also the question of drayage charges. Bearing on these problems, at the last meeting of the Millwork Institute of California, Managing Director, Mr. H. T. Didesch, made the following apt comments:

"Discount does not create business.

"Discount is not an overhead expense.

"Discount presupposes your willingness to carry the account.

"Discount comes outof your r\et profit.

"Discount reduces your bank account." and in relation to drayage:

"The horse has not been bred that does not run up a feed bill.

"The wagon has not been built that does not wear out.

"The auto truck, free from gas and oil consumption, tire troubles and depreciation, has not been invented.

"Thetruck driver, who drives yourtruck and handles your product for the love of exercise, just 'ain't.'

"Drayage or cartage is not an overhead-it.is properly a direct charge'to the customer for whom the work is performed. It places the charge on the right person."

We have a committee, appointed at our last convenlion, to formulate and present at this meeting suggestions for uniform terms and restrictions in purchase orders for domestic and foreign woods. I hope.the Committee has an acceptable plan to report.

One of the big problems confronting the hardwood industry on the Pacific Coast at the present time, is I believe, the case before the Federal Trade Commission known as the Philippine Mahogany Case.

The Philippine woods will continue to play an increasingly important part in the hardwood industry ol the United States, and the dealer on this Coast who ignores them will be as rare as the grocer who does not handle sugar.

You are no doubt all familiar with the fact that the Federal Trade Commission, presumably at the instigation

of the Mahogany Manufacturers' Association has filed complaints against certain dealers in Philippine Mahogany directing them to appear and show cause why an order to cease and desist using the name Mahogany in connection with Philippine woods should not be issued. Hearings have already been held in New York, Boston, Jamestown, New York, Chicago, Sdt Lake City and Spokane, and one is scheduled for Seattle to-day, January 29th. Other hearings are to be held in Portland, Reno, Nevada; San Francisco, Los Angeles, San Diego, Omaha, Kansas City, and again in New York. A mass of evidence was taken at the Eastern hearings, all the witnesses being forthe Governlnent, but on the Pacific Coast both sides will be heard, and the principal evidence for the defense will be submitted, and cross examination of scientists who have already testified for the Government will take place at the final hearing in New York.

A number of complaints have been combined in the present hearings, and the burden of the defense is being carried by the Philippine Mahogany Association. This Association is composed of a cornparatively few members and it is hardly fair for others whose interests are involved to sit on the side lines watching the fight without sharing some of the responsibilities.

I believe all Pacific Coast dealers should contribute something to help pay the expense incurred in the defense of this case, and I suggest this as a subject for consideration by this convention.

These are a few of the matters which I believe deserve our earnest attention and I trust many other constructive plans may be suggested as our deliberations proceed.

McINTOSH, C. P. A. c. s. cowAN, c. P. A.

Golf

Just at press time comes fhe glad announcement, from Golf-Chairman Frank Burnaby, $rat the Los Angeles Hoo Hoo and all lumbermen in general will Set together for a GOLF TOURNAMENT, on Friday, March sth.

Frank and his Committee have held several meetings, are completing final details as this announcement is being printed, and the entire program will appear in the March first issue. The event will be held at tfie beautiful San GabrielCountry Club, where "Duke" Marmion,Howell Baker, Bob Forgie and a number of other prominent lumbermen mashie welders play regularly. Eighteen holes, sufficient prizes, Retailers vs. Wholesalers, and a St"s Dinner and Show in tfie evening, are the hish lighu of the party.

FuIl details will be mailed to everyone in a few days. RESERVE THE DATE.

GENERAL S^ALES OFF'ICE

For ar

Mulfacturcd Bv

lrcharcr Brc. sbrnrto co.

Nrdond Lubr & Mft. Co.

Joc Cnc& Shlnglc Co.

Rlplcy Ccdrr Co.

Ultlcen Shlnglc Co.

Motcrino, Wuh. Hoqu|ln, Wuh. Alohe, Wmh. Abcdcn, $rerh. Abcrdon, Wuh.

We are in position to furnish your requirements in all kinds of Shingles, either Grcen or Kiln Dricd, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture: 6/2 Extra iy'.+'s 5/2 Extra *A*'s Extra Clears

Premium Clears

XXXXX Perfect Clears

Eurekas Perfections Royals and all corresponding second grades

GENERAL SALES OFFICES:

tvtR6RttN s1ilN6[r 00RP0RAil0N

Suitc 241, FincL Building Aberdeen, WarL.

A. B. Grltznachcr

M. Gulto!

GRITZMACHER & GUNTON

Wholeralerr

ll2 Marka Su San Francirco

Tclcpbonc Suttcr 71199

Dougler Fir Sprucc - Rcdwood

Rcdwood and Ccdar Shinglcr

Fir Piling - Ccder Polcr

Split Rcdwood Productr

ASeDtr: A. F. Co.t Lubcr Co.

Tillmok, Orcga

do Reynlcr

H. B. Gamcnto

REYNIER LUMBER CO.

426-42E-430 Santa Marina Building

ll2 MarLct Strcct

SAN FRANCISCO

WHOLESALE

Fir end Redwood Lumbcr

Trcrtcd and Untrertcd Polee and Pilcr

Celifornia Sugar and \MLitc Pine Lumbcr

Split Rcdwood Ticr, Portr, Grape StaLcr, ctc.

Sawn Rcdwood Shaker and Shinglcr

PORTI.AIID, OREGON, OFFICE Northvertm Benlr Bldg.

Our rcprc:cntrtives In Soutbern Cdifornia are \f,fllllur and Coopcr, a5 West Sirth Strcet, Loe An3eler

H*rrd

E.

POWELLTAKESMANAGEMENT OF FONTANA

YARD

S. A. Powell, formerly with L. W. Blinn at San Pedro, is now manager of the Porvell Lumber Company, Fontana.

STATIC

Fred E. Golding, Jr.,brilliant twelve-year-old pride of the home of the well known wholesaler of Los Angeles, Fred Golding, gave his dad and their family physician one to think over the other day.

Junior had been ill for a ferv days, a cold, and rvas being tested by the doctor, with the familiar instrument that has ear phones and a long tube.

After watching the professional man for some time, and suffering the apparatus to be placed on various parts of his anatomy, the young man surprised the fainily by muttering:

"Doc, have you found any static yet?"

Doc concluded that the patient was wellonthe rvay to recoverv

GALBRAITH LOSES APPENDIX

Mr. Earl M. Galbraith, retail lumber sales manager for the Hammond Lumber Company, Los Angeles, was taken to the Angelus Hospital on thb 5th of this month for an appendicitis operation. lle is recovering rapidly.

Grandpa, in a speedy car, Pushed the throttle down too far, Twinkle, twinkle little star, (Music by the G. A. R.)

WESTERN PINE PRODUCTION FOR T925

Spokane, Wash.-Production of 1,865,046,000 feet of lumber and shipments of I,713,%2,000 were new records set for the year just closed by the Western Pine Manufacturers' Association, the organization of the large mills of the Inland Empire.

W. A. S. Foster, Paul S. Foster, Benj. B. Foster and M. J. Byrnes aruruonce their argocistion together February let, 1926, as

THE

YOU H.A,VE DOUBLE ASSURANCE WHEN YOU SPECIFY BALSAM WOOL INSULATION.

FIRST:

Thc Superiority of BALSAM WOOL ir rttertcd by nrtionally recognizcd authoriticr-

SECOND:

BALSAM WOOL bearr thc narnc of rn orgenizetion thet for ri:ty-6va ycarr har bccn Lnown for thc high rtandard of quality maintaincd in all itr productr-

THE WEYERHAEUSER FOREST PRODUCTS trademark-the mekcr'c pledgc of pcrronal rerponribility.

S.ltecify BALSAM WOOL for Serztice and Depenilability Distributed

Sugor Pine

Showing the character of trees from which our Pine is produced

SUGAR and WHITE PINE WHITE CEDARand SPRUCE

EVERYTHING IN HARDWOOD

We Carry the Largest Stock in the West

IYISTIRN HARDIVOODTUMBER C()MPANY

D. J. CAHILL, President

B. W. BYRNE, Secretary

WEstmore 6161 - Box 8, Sta. C, Los Angeles

Tells Short Length Uses

In a recent address by Mr. Arthur T. IJpson, Consulting Engineer, National Lumber Manufacturers Association, he discussed at length the sul>jects of yard-handling and merchandising. In the latter connection he gave the following trses of short lengths :

Specific Parts of Buildings Susceptible to the Use of Lumber Less than Eight Feet Long

Posts

Plates

Collar beams

Sills

Base blocks

Porch girders

Porch Joists

Dormer and Gable studs

Bay and Porch rafters

Lookouts

Headers

Doubles

Fillers

Partition studs

Basement studs

Sheathing between openings

Siding between openings

Sub-fooring

Porch fooring

Trim and finish

Base between openings

Moldings

Door and window boxing and casing

Stairs

Porch and closet ceiling

Closet partition

Built-in Kitchen equipment

Pantry equipment

Basement bins and equipment

Garage door panels and other garage parts.

Uses for Short Lumber Lengths Among the Wood Using Industries

Boxes and containers

Portable ready-cut houses

Agricultural implements

Railway cars

Auto expert boxes

Caskets cofrn, and shipping boxes

Auto running and floor boards

Refrigerators Tanks and vats

fce cream cabinets and other commercial store fixtures

'Woodenware and novelties

Shade and map rollers

Laundry appliances

Professional and scientific instruments Toys

and flasks

Gates and fencing

Sporting and athletic goods

Signs and supplies

Screen doors and blinds Step ladders Bee hives Poulterers' supplies. Wooden Commodities for Which Ready-Cut Wood Stock is Suitable

Furniture

Chairs.

Wood Turning

Boxes and crates

Automobile body parts

Other Vehicle parts

Woodenware and novelties

Agricultural Implements

Handles

Refrigerators

Kitchen Cabinets

Shade and map rollers

Tobacco boxes

Sewing machines

Professional and Scientific Instruments

Toys

Snorting and Athletic goods

Electrical apparatus

Poulterers' Supplies

Bee Keepers' Supplies

Dairymen's Supplies

Dowels.

"Efficiency, Precision, Dependability 4nd Unfailing Courtesy Pays"-Koehl

The lookout man for The California Lumber Merchant dropped down to the model plant of John W. Koehl & Son, Inc., in Los Angeles the other day, and found the institution, the plant, and the personnel all that has ever been claimed for it-plus-so far as can be judged by a casual visit.

"Al" Koehl isthebig gun down there. His father, th'e creator of the firm, turned the job over to his son a long time ago, and has been glad ever since that he did. For the concern has kept right on "stepping out" under the skillful domination of that courteous and effrcient young gentleman.

The law of progress has proven to be a true lawin the firm of John W. Koehl &Son. It was fourteen years ago that they started that business out there, with a couple of thousand dollars in cash, and a million dollars worth of energy, ambition, and sticktoitiveness as their capital stock. And they have paid dividends ever since they started, not only the two thousand, but on the million as well. They simply followed the thought outlined in a recent leading editorial in these columns, and "Made their brains pay dividends."

Today they have a plant that they are justly proud to show the visitor. If you would see beautiful hardwood doors made in beautiful {ashion, drop out and "Al" will show you how it's done. Efficiency, precision, perfection in rvorkmanship, unfailing courtesy, and absolute depend-

ability i1- t!r_e fulfillment of their contracts, are the things that "Al" Koehl harps on in his business. And he his proven in most practical fashion that it DOES pay.

They have a big warehouse w'ell stocked with- sash and doors of quality character for their wholesale trade. Their milling department makes only special orders.

The plant of the firm has been described in these columns before. But it is the spirit, the principle behind the Koehl institution that makes it an interesting and outstanding one.

Today the two thousand in cash has grown into in investment of two hundred thousand, and th-e spiritual investment spoken of before, has grown in proportion.

Never in the fourteen years thev have been in business hqr Jg\" W. Koehl & Soir gone in the red a single season. This is'indeed a proud record when it is remeribered the troubles and tribulations, the ups and downs, and the ins and outs that the building game of Southern California has known in that time.

The answer is that they have always made, sold, and stocked products that they had faith in, and never sold them for less than they knew they were worth. And there are a whole lot of people in business who have never learned that it is better to keep their product than to give it to someone.

Make it good, sell it right, get a fair price, and collect the money. That is the Koehl theory of business.

It is rvorthy of emulation.

The Lost Was Found

"\i[/hen I was a little boy" sweetly piped the hardsergeant, "I had a set of wooden soldiers. One day I lost these soldiers and I cried very much, but my mother said 'Never mind, Johnny, some day you will get your soldiers back.' And believe me, you woodenheaded bunch dumb-bells, that day has come."

The Most Independent Man in History

The most independent man that history makes note of, was the old philosopher Diogenes, who lived in Corinth in the fourth century B. C.

FIe was a great friend ofthat most marvelous of all human thinkers, Aristotle, and Aristotle was the teacher of Alexander the Great, who conquered the world, and sighed for more worlds to conquer. Alexander, the great king, had heard much of Diogenes-the man who lived in a tub and carried a lantern in the day time searching for an honest man-and when he went to Corinth on his triumphal march, he expected to have the philosopher come with the throng that paid him homage. But, look as he would, Diogenes never showed up.

So, since the philosopher would not come to the King, the King u'ent seeking the philosopher. He found him in the market place, sitting in the sun, deep in thought. The King of all the civilized world stood before him, and said: "I am Alexander. What can I do for Diogenes ?" The old riran looked upon him long, and then dryly remarked: "You can step aside and don't keep the sun from shining on me while I think."

Again, it was reported of Diogenes that he did not, as good citizens all did in those days, make sacrifice to the Gods. (Ever since religion began, little men have been constantly accusing big nten of such things.) So one feast day, when the multitude was gathered, Diogenes appeared in the Temple, and cracking a louse on the altar rail remarked : 'iThus does Diogenes sacrifice toall the Gods at once."

A dusky son of Alabama was busily engE-g\ hunt-u'hen asked bya sergeant what he .wa in a cootie doing, he replied:

"l'se a-huntin' fo dem 'rithmetic bugs."

"What do you mean, arithmetic bugs? Why you call them arithmetic bugs ?"

THE PREACHER BROKE HIM

After a young colored couple had been married, the groom turned to the parson and asked:

"How much does Ah owe yo' Rev'ren?"

"Oh" said the Preachet,"pay me whatever you think it's worth."

The young groom regarded his bride with adoring eyes. Then he turned to the minister and said mournfully:

"You's done ruined me fo' mah financial life, Pahsun, yo' sho' has !"

To The Absent Ones

(The following is from the last page of the printed program of the recent annual convention of the San Joaquin Valley Lumbermen's Club, at Fresno, which progran-l was prepared by the retired President Jack Ferger, of Fresno.)

us drink to those who Are notwith us tonight."

"Let

"Caus€ dey add to ma misery, pleasure, dey divide ma attention, hell." dey subtract and dey

from ma Itiply like .

TAXES \

The taxes are indeed. heavy, and if those\laid by the Government were the only ones we had to pal, we might more easily discharge them; but we have many\others and r-nuch more grievious ones to some of us. W{ are taxed twice as much for our IDLENESS, three times a$ much by our PRIDE, and four times as much by our FOI{LY. And from these taxes the commissioners cannot easeior deliver us by allowing an abatement.-Benjamin Franklin.

May some taste of our cheer and merriment come to those who, for one reason or another, could notjoin us; may those whose business called them away, meet success in their efforts; may those whom' love called away, be crowned with happiness; may those whom illness has kept from us have the blessing of good health, and that speedily. And to those who are in far countries, may the subtle current of friendship carry to them our heart-trorn messages of fellowship and faith. And to those who are in that "far, far country," whose voices it seems at times we can almost hear in the murmuring ofthe breeze at twilight, in the laughter of the breeze at dawn; whose faces come to us in the dreams that hold us through the long hours when we sit and think upon old times in the ingle-nook; whose hands we sometimes almost touch as we reach to the dim veil that hangs between this world of ours, and that world of theirs beyond the mountain peaks that stand between time and eternity-to them let us drink the love and friendship which, because it is love and friendship, is as eternal as the stars, and as undying as the soul. Let us send to them over and over, every happy thought, every smile, every gladness they gave us while they were with us, for to them it is given to know that when we are happier here, they may be happier there. God bless them ! The absent ones rvho are alwavs with us !

Generally True

Even the most Puritanical minded man will admit that the stories and reminiscences told by a profligate are usually ever so much more interesting than those told by a prude.

The Arch Construction Holds the Load

The Miller Lumber Carrier saves time. Time saved is money saved. The arch construction reinforces the legs and makes them rigid.

When the long shoe piclis up the blocls upon which the lumber rests, it ho-lds the ioad firmly. Tliis scientif, ically sounddesignprevents spilling, and allows the o.perator,to,make speed. Write for complete specifica, uons ancr photograptrs.

FIARSCH eL MILLER, Manufacturers

East Side Mill & Lumber Co., Distributors

PORTLAND, OREGON

Hardwood Interior Finish Makes the Home Beautiful

"There was an open discussion of the best methods of bringing before the public the fact that h.ardwoods make the home beautiful-cost but little mo,re. One of the silvertongued speakers advanced the idea that all Hardwood Dealers along the Pacific Coast should, through their advertising channels, the architects, sales forces, the soft pine yards, th'e planing mills, the contractors, the home builders, and in every legitimate way, give those interested in home building this message: That every horne, large or small, from the five-room bungalow up, should have installed a hardwood finish in at least the three main rooms, namely, entrance hall, living room, and dining room. A wide selection is offered in Philippine Mahogany, Southern Gum, Plain Oak, Quartered Oak, Birch, Tobasco Mahogany, and Walnut."

"It was further brought out that a great many people on the Pacific Coast have a feeling that h,ardwood interior

finish for the home is beyond their reach, when as a matter of fact it has been demonstrated by actual contracts that the additional cost to install Philippine Mahoganies, Plain Oak, or any of the more reasonably priced hardwoods would only add from $100 to $150 to the cost, over the cost of installing soft wood finish. No one would think now of building a home in California, where the standard of home building is high, that would not include hardwood floors; and we are rapidly coming to the time, here on the Coast, when there will be few bungalows built that will not include a hardwood interior finish. Every wood has its proper place in construction, and hardwoods have for centuries been the world's standard for interior finishes."

I{OTE:-fhe aboz'c is a verbatim quotation of tlte rennrks of a aery ttrominettt rnetnber of the Pacifi,c Coast Hardanod Dealcrs Associatiott, commcnting on, the Conaentiott at San Diego.

MORRILL & STURGTON LUMBTR 60.

Porthnd, Oregoo

FIR LAMINATED FINISHING LUMBER

Avoid loss on account of warping, checking, and splitting of your Fir finishlumber by placing your order with us for

GUARANTEED "MORSTURG" LAMINATED FIR FINISH

Either in straight carloads or in mixed cars with Doors and Panels

CALIFORNIA SALES AGENTS FOR

KNOX & TOOMBS

Hoquiem, Waeh. Muufrcturen of Vcrticel Grein Fir Doorr

HARBOR PLW'OOD CO. Hoquien, lYuh. Manufrcturcrr of tGrryr Harbor'' Ycllow Fir Leminetcd Panclr

Lor Aagclcr Rcprcrcntetivc w.w. wtLKrNsoN l2l4 Inrurancc Erchrngc Bldg. Phonc TUckcr l43l

MERNER LUMBER CO. OFFICE IMPROVEMENTS

The Merner Lumber Co. of Palo Alto are completing some new improvements in their office rvhich they arE making larger to meet theirneeds. In addition to their general offices. they are also equipped with attractive hardware and display rooms.PaulM. L. Merner is the manager of this progressive lumber concern.

BRUCE LEMON TAKES OVER INTERESTS OF PARTNER

Bruce Lemon, retail and wholesale hardrvood lumber dealer of Oakland, announces that he has taken over the interests of his former partner, J. R. Anderson and will continue the business as usual.Mr. Lemon is well known to the Bay District trade and carries a general line of hardrvoocl Iumber, specializing in quartered figured red gum.

San Francisco

January building permits valuation of $5,153,504.00 as uary, 1925. The December 915.00.

Last month's business is

Building Gains for San Francisco carried a against $3,403,623.00 for Jan1925 valuation was $3.243.classified

"ilDW'

AN ^A,NNOUNCEMENT

Thc Long-Bell Lumber Company announcea the purchare of the plant of thc Supcrior Oak Flooring Company at Helcna, Arkancas.

With the acquisition of thir property Thc Long-Bell Lumbcr Company becomer thc tecond largert manufacturer of oek flooring in thc Unitcd Stater. Thc Superior plant war built a.bout three yeaf! ago, thoroughly modcrn in every detail. Itr product har crtablirhed an enviablc reputation under the brand namc "Superior-Ancrica'r Finert." Thc rame high etandardr of manufacture and rcrvice which The Long-Bell Company endeavorr to carry out in all of itr operations will prevail at the Superior plant.

THE LONG-BELL LUMBER COMPA..NY

R. A. Long Bldg., Lumbemen since lt75 Kansas City, Mo.

Douglac Fir Lumber and Timberc; Southcrn Pine Lumbcr and Timbers; Creoeoted Lumber, Timberr, Postr, Polcr, Tiec and Guard-Rail Poetr; Piling; Southcrn Hardwood Lumbcr and Timbere; Oak Flooring; California \l/hite Pinc Lumber; Saeh and Doore; Bor Shookr.

ttNBttt.rr.., is the result of expert craftsmanship. Defective or split ends are cut offnot marked out with crayon. 'We leave the waste in our yard, giving you a refined articletrue NB Quality.

This better service in Veneers can be yours. Just telephone THoinwall ll97 or write. Prompt deliveries at all times.

Oflice and Yarils:

6420 South Park Avenue

Phone THornwall ll97

Corcful Sulterttision in Staching Insures 7/ou tlrc Best in Kiln Dried Seraice

MY FAVORITE STORIE,S

By lack Dionne

Age not guaranteed-Some I have told for 2O years-Some less.

RADIO OR THERMOS BOTTLE

Two colored brothers were smoking over their noonday lunches, and talking over the wonders of the times, as simple minds so easily do. They talked of modern inventions, of modern trains, and motor cars, of flying machines, etc., etc.

"Boy," said one, "we sure got some wonderful things in dishere worl now, but they ain't ngthin' kin compare wid dishere radio. Man alive ! Jes to think. You can sit right in yo'home an'listen to de band playin'tunes in New Yawk or in San Francisco. Boy Ah'm tellyou, dishere Radio is de mos' won'erful invention folks has evah seed".

"Well", said the other ruminatively, "Radio's O.K. Ah know, but it ain't de mos' won'erful invention.No suh ! Not by a whole ldt it ain't."

"Whut you mean, niggah," said the first in big surprise. "You means t'tell me you knows a invention greater den de Radio?"

"Suttingly Ah does," positively replied colored gent Number Two.

"Den boy," said thefirst. "Ah axes youwhut it am. Dat's what Ah wants to know. Whut is dis great invention ?"

UNI(IN TUMBER C(l.

OFFICES:

SAN FRANCISCO

Crocker Building

Phone Sutter 6170

LOS ANGELES

Lane Mortgage Bldg.

Phone TRinity 2282

MILLS:

FORT BRAGG Californie

Adequate rtorage stock at San Pcdro

CALIFORNIA REDWOOD

"Niggah," said Number Two. "Ah refers toa Thermos bottle. You heahs me. A Thermos bottle,"

"A Thermos bottle," said the other in .wonderment. "Boy, whut you mean, a Thermos bottle?"

"Niggah," said the other. "You means to stan' whah you is an tell me you ain't never hea'd of no Thermos bottle? You mean t'tell me?"

"Ah does," said the first, positively. "Ah nevah hea's of no Thermos bottle. Go on, tell me. Whut kin dis Thermos bottle do?"

"Listen, black boy," said the other. "Stan' yo'se'f still, while Ah ilucidates dishere Thermos bottle. You takes dis bottle dis mawnin., an' you fills it wid hot coffee. Tomorrow mawnin you takes de covah off dishere Thermos bottle, an. boy, de coffee jes as hot as when you puts it in de bottle. You takes de hot coffee out, and youfills de bottle wid froze ice cream, an you puts de covah on. Tomorrow mawnin you takes de lid off dis Thermos bottle, an' I'm tellin' you de truf, boy, dat ice cre:un jes as ha'd as when you puts it in de Thermos bottle. Yassuh. Dishere Thermos bottle keeps de hot coffee hot. It keeps de col' ice cream col'. Whut Ah don't understand, niggah, is HOW DOES DISHERE THERMOS BOTTLE KNOW WHEN TO DO WHICH? DAT'S WHAT AH'D LAK T'KNO'W'"

SAN FRANCISCO Newhall Bldg. Tel. Kcarney lll0

- ABERDEEN . LOS ANGELES Waeh. I. N.,Van Nuys Bldg. Iel. MEtro. ltsls

S. E. STADE LUIUBIR C().

Ert. 1885

NORTHWEST LUMBER PRODUCTS

WHOLESALE

PROMPT AND REGULAR STEAMER SERVICE ON DIFFICULT CUT.

TING ORDERS

'Tcrmwork with thc Retail Lumbcr Mcrchent"

Mcmber California Redwood Arociation

National Convention of 'Big Buyers'at Los Angeles

By A. E. Carlson, Chairman publicity. Purchasing Agent, pioneer paper Company

Acceptances of invitations received to date by the general commit_tee give assurance that more than 5,000 m"embers of the National Association of purchasing Agents, ;;;;;: senting a b,uying power running into the bilttns,'rvili be guests of Los Angeles during -the organization's annual convention there June 9 to lZ, inclrrsivE.

Of the 5O conventions rvhich are bookecl for l_os Angeles during the ensuing y.ear. the gathering of purchasing

promlses to be the largest. Provisions already have-been made to accommodate at least 6,000 visitors.

Special trains, for the exclusive use of the clelegates who J:plesgnl the largest manufacturers, and inclustrles in the Unlted States, Canada and Mexico, rvill be made up at more than a d.ozen points and clispatchecl to Los Angeles ttnder fast schedules.

The formal sessions of the convention will be held in the Ambassador hotel. .In conjunction with the gatherift ;; "Informashow" .r.vill be stiged in the Ambaisado, "'uai_ torium. This will consist oielaborate displays of p.oducis of all descriptions. Exhibitions of their wares'*ill-;; presented by,I,os Angeles Nlanufacturers of home products, supplemented by booths prepared by industries of nationai scope.

Spend Millions

Because of the opportunity thus afiorded local manufac_ tnrers to. display.their goods to the best advantage, mem_ Ders ol the Los Angeles association expect that orders for more-than 91.000,000.wil1 b-e placed wiih Los Angeles in_ dustries before the close of the Informashow, by-visitine purchasing.agents. In..addition, it is predicted t'hat man! of. thg city's guests will establish peimanent connection's with Los Angeles firms, for the conierns they ,.pr..."t. -

A number of civic bodies, including the Chamber of Com_ merce' have volunteered to aid the 251 local -.-u"tr oJ tt e organization in the reception and entertainment of the convention delegates. Particularly valuable service will be rendered |f !ne_ta.$ies auxiliary, which has assumed, under l\lrs. A. Scott Ballagh. the responsibility for entertainins the feminine relatives of the visiting purchasing ;g";;;.''

At the close of the convention, fhi visiting representa_ tives will make a comprete survey of the p3r.iL'iriii"r--oi the Pacific Coast befori returning to their horn.r, ,p".i"i trains having been chartered to cdnroey them to S'"--il;;_ cisco, Portland and Seattle, before beginning tfr. n""f f.g of their homeward journeys.

. Arrangements foi the nitional gathering are bqing made by a general convention commiitee, heided Oy fu. W. Storey, of the Security Trust and Savings Bank,'operatine under the executive committee of the"associaiion ;hi;t consists of H. W. Christensen, president; W. W. Stoie" fi rst vice-pre-sident ; Arthur Thom-pson, third vice-p..ri;;;i';

A. Scgt! Ballagh, secretary-treasuier and Nationat' Di;;;;;;J Ben Schupp and F. L. Whipple.

LOS ANGELES CALIF.

F[R

OPERATING THE "GEO. L. OISON,'' ON REGULAR RUN PUGET SOUND TO LOS ANGELES.

Also Southern Hardwoods, frotn our own Slouthern Mills.

WE Offer WISCONSIN HARDWOODS

Ash - Birch - Maple - Elm - Basswood

Either air dried or kiln dried.

Can be shipped in straight or mixed cars with "KORRECT-MAKE' Birch and Maple Flooring -the world's best.

f,llEELAtll-tcLURG tUt BER GONPNTY

Phillipr, Wisconrin

Mone, wie. Millr et Phillipr, Wis.

VYcrtcrn Rcprctcntativc

Jerome C. Gripper

756 South Spring Strcet

Lor Angclcr, Californie TRinity 0t05

A. E. C*lson

DELEGATES AT HARDWOODCONVENTION AT SAN DIEGO

I.OS ANGELES. CALIF. American Hardwood Co.

. E,. Taenzer R. Taenzer

F. P. Baugh .....F. P' Baugh

C. W. Bohnhoff ' C. W. Bohnhoff

C. C. Bohnhoff

Brorvn & Derrl' Lttmber Co. Al Derrl'

Cadrvallader-Gibson Co.. Inc. R. E. Forcl

California Panel & Veneer Co. Horvell Baker

W. E. Cooper Lttmber

Hammond Lurnber Co.

Nickev Brothers. Inc.

E. J. Stanton & Son

Harry V. Hanson Co. .. ...C. N{. Cooper

Hanson Whiteside

LgRoy__H. Stanton .H. W. Sr,vafford James J. Cline

Western Hardlvood Lumlter Co. D. l. Cahill B. W. Byrne

PORTLAND, ORE.

Emerson Hardrvoocl

Nicolai-Neppach Co.

SAN DIEGO, CALIF.

G. C. Gearhart ..W. G. Mitchell Co. ..P. J. Ahern ,.E. E. Hall

Frost Hardwood I-umber Co. Al Frost

Miller-McDermott Hardrvood Co. ....Homer Miller

Sullivan Hardrvood Lumber Co. .Jerry Sullivan, Sr. . Jerry Sullivan, Jr.

SAN FRANCISCO, CALIF.

Davis Hardwood Co. . M. Wm. Davis

H. B. Maris Panel Co. .. '.H. B. Maris

White Brothers C. H. White

VANCOUVER, B. C.

Hardrvood Lumber Co.. l.td. W. G. Mackenzie

T. Fvfe Smith & Co., Ltd. .. ....F' Fyfe Smith

A7-7- E )\i D C O l{ [/ E N T I O N

Ttt,o prontinent kardwood, gentlem,en from. Los Angeles, z"erl tntt,ch ii. evidence at the Pacific Coast Hard.tuood Dealers' Cont'entiort, at San, Diego tkis month. On th,e left is Mr. Henry Szuafford, retiring Secretarl, of the Association, and head of the Coli,fornia Pine Department of E. l. Stanton €t Son, Los Angeles. The other is L. H. (Rot) Stanton, elected Di,rector of the Association, and ltead of E. L Stanton €v Son.

w. H. oFFrcER JOrNS CADY LUMBER CO. AT McNARY

W.H. Officer, for the past several years connectecl with the Brooks-Scanlon Lumber Co., at Bend, Oregon, was a recent San Francisco visitor, where he spent a ferv days as a guest of his brother, Harry Officer ofthe Santa Fe Lumber Co. He was enroute to McNary, Arizona. where he will be in charge of the shipping department of the Cady I.umber Co.

Scteci iny pice of (Evcrlrrting' Hrdwod Flooring frcm my wirc-bound bundle md you wifl 6nd it 6tr pcrfectly' sidc md cnd, uy piece frcm oy olher bundlc. S&illed Gmd Rapidc ctaftsocn openting mhiner gauged to split hait aoncy, od a systo of contiauour inspeclion ewe exactt uvarying unifomig.

The The Blind Leading Blind

HIS is exactly what happens when a lumber dealer sells a billto a man who intendr to build WITHOUT A PLAN. And by that we mean without an ADEQUATE plan-for any other kind is pracically worre than none at dl, for it givel too much leeway for butchering perfectly good buitding material and too muc,lr danger of not getting what ic wanted IN THE FINTSHED STRUCTURE" If your curtorncr doer not po6!e$ en adequate, fully daailed plan for his building when he corn€r to youn help him get it. Indeed, it rhould be yotrr workto c€e that the PLAN getr before your curtomer at the moment he is thinking of building.

Your duty ir even to ANTICIPATE-or ratlrer CREATEthooe building thougbtc.

Thee ie really no excure for any retail building rnaterial mcrchant being unprepared to PROMDE ADEQUATE BUTLDING PL-A,NS for hir custorners there dayr.

It has become dmo* a habit, when anything gocs wroqg in a building to blame, NOT the plan, NOT the mechanics, but the MATERIAIIi-and the MATERIAL MAN.

The use of an adequate plrnwill elear your rkirtr from any "come-back" amd vfll aleo enrable you to make a DEFINITE, CLEAN, INTELLIGENT proporition to your cudomer.

Twenty years ago ttplan bookrtt were not lqrown. Fifteen yearr ago they were considered e joke. Ten yeare ago they were raired to the erninence of a "graft" Today they have provcn their WORTH.

And you will notice that EVERY REALLY SUCCESSFUL MODERN BUILDING MATERIAL MERCHANT yotr krow of USES planl TALKS plane, THINKS planr. It's a bOOD phn.

Building a Personal Service for Present and Future Orders

IGHT years ago the affiliated WeyerhaeuserCompanies organized the Weyerhaeuser Sales Company and through this one company placed at the disposal of retailers a source of supply which included the entireproduction and distribution facilities of all the Weyer' haeuser mills.

This new method of selling was merely the outcome ofthe'Weyerhaeuser policy to keep pace with changing conditions and the demands of the trade. ft recognized the value of direct and permanmt trade connections and it included a plan for even better service to the lar$e number

of satisfied purchasers who buy consis' tently from Weyerhaeuser mills.

Today this improved service is a reality. In fact, enoughprogress had been made shortly after it went into effect to win the enthusiastic approval and steady patronage of scores ofbuyers. Each succeeding year sees higher perfection at' tained and greater satisfaction delivered. New crane sheds have been built for storage of vast quantitiesof dressed lumber to facilitate shipment of mixed cars. Bnormous storage sheds have been constructed so that Fir lumber could be planed and stored after seasoning instead

THE BONNBRS FERRY LIJMBER COMPANY'S PLANT -one of the seventeen rnills in the Weyerhaeuser org:rnization

of before. New distributing plants have been acquired for handling rush and emergency shipments. Others are being built now. New mills have been laid out and built-others are in prospect.

Just as the plan of serving permanent customers is the ideal solution to many of the retailer's own problems, so is the Weyerhaeuser organizatron the ideal one to carry out a similar plan for serving the retail dealer. I{ere are ample timberand financial resources; 17 mills cutting 15 species and ship- pin$ from 19 large stocks; thoroughly modern equipment; and a corps of experienced lumbermen, many of whom have been decades at the business of producing Weyerhaeuser lumber. Most importantofall is the desire on the part of. eaeryna,n

in the organization to see the job done ri,ght-to see the customer satisfi,ed and making a success of. his business.

Theplan works because it is based on a human understanding of the dealer's own problems and because it is elastic and personal enough to meet conditions as they change.

TYPICAL of this organiza- I tion's desire to keep abreast of the times was the purchase of freigiht carryingi vessels to assure ample stocks at the Baltimore service plant for meeting the routine and emergency needs of the Eastern trade. Today the retailers in this section are never "out"ofyard stock because Baltimore has the €oods and ships on 24-hour notice.

Forretailers in the middle west a similar24-hour shipping service is being rendered by the Twin City plantat MinnesotaTransfer.

A primary rule of the Permanent Customer Plan is that the customer must be entirely satisfied with every transaction. Immediate quotations, strict adherence to accepted orders, and speedy adjustments should any be necessary-these are insistedupon.

The best way to prove the advantages and profit for you in this service is to try it out the nexttime you are in the market. The'Weyerhaeuser rep-' resentative is prepared to quote prices.

llere is an interesting sight.

It shorvs l.rou' the dealers in Southern California are "eating up" Schumacher Wall Board, stocking up to meet the huge <lenrands made by their trade for this popular and u'ell adr.ertised product.

Just recently, Patten & Davies, a large line yard concern operating in a number of Southern California cities, sent seven good sized trucks to the Schttmacher {actorr'. to be loaclecl for some of their plants.

Joe Schumacher ancl Earl Schnriclt. of the Scl-run.racher

Companl-, thought the sight of interest and they sent for a photographer. They stated, however, that it is not a particularly unusual sight, that the same scene may be rvitnessed a numl)er of times throughout the year.

The exact number of feet loaded on these trucks lvas not stated, but it is a good many, enough to build a lot of partitions ancl other things.

John Schumacher, Jr., manager of the newly installed Seattle plant, left Los Angeles just the other day, after a lengthy holiday visit 'with his relatives. He states that the northern plant i-s progressing beyond all their l-ropes.

VY. \M. WILKINSON

Pecific Coart Lumber Produar

Orrrm Fbr

Crllnh Wt[to Plno

Udvmlty Drrnd Sbbllor

CO.

l2l{ Iarunncc E-cLaogc Bldg, Lor. Angclcr, Cal.

Rrprcrrattnr

MORRTLL & STURGEON LBR. CO.

Gnyr l{rrfcr Yetror Flr Pnrlr

' Vrrdcd Gcrf! YClov FIr Docr Grn3r Dcr

Rcpnrab3

GERLINGER LUTBEB CO.

ATERICAN DRAXD

tLr&d FlnLh

Larsh, Hodoct r Crdrr

Novd y Id3

Mh.d Cr! Ydd 3t GL Rd tlfoarr

HOL FRANCISCO SAN

LUMBER

Albion Lumber Co., Hobart Building Garfield 544

Baxtcr, J. H. & Co., American Banlc Bldg.

.Gar6eld 3120

Booth-Kelly Lumber Co., Marvin Building .Douglae 2513

Chamberlin & Co., W. R., Mateon Building .......Davenport 890

Coor Bay Lumber Co.3 Balfour Building .Douglae 8070

Coor Venecr & Box Co., 735 Third Strect ........Douglas 6,106

Dimmick Lunber Co., Fife Building ......Douglaa 8925

Dodge Co., E. J., 16 California Strcct

Dolbeer & Carcon Lurnber Co., ,165 California St.

.Suttell79E

.Kearny 507

Eagle Lumber Co., 24 California St. .......Douglar 5794

Focter Brothere, Inc,, 65MarLet Strcet. ......Davenport ll00

Fircher Bror. Lurnbcr Co., 24 California St.

.Douglaa 6553

Fruit Growerc' Supply Co, Firrt Nationel Bank Bldg . .Sutter 57Sl

Girtznacher & Gunton, ll2 Market Street ..Douglac ?099

Hammond Lumber Co., 260 California St, .Sutter 6623

Hanify Co., J. R., 24 Markct Street ..Kearny 326

Hart-Wood Lumber Co., I Drumm Street .Keatny 22!25

Hendrickron Lumber Co., ll2 MarLet Street Sutter 308

Holmec.Eureka Lumber Co., Monadnock Building .....Kcarny1084

Huddart, J. M. Lumber Co., I Drumrn Strcet ..Kearny 3lXl

Johnron, C. D., Lumber Co., 260 California Strect .....Gar6eld 6134

Little River Redwood Co., Balfour Bldg.. .....Sutter6713

Long-Bell Lumber Co., Firrt National Bank Bldg. ........Kearny 361

Madera Sugar Pinc Co Firct National B".k'Bldg. Sutter 5326

McCormick, Chao. R., Lumber Co., 2tS Market Street .....Davenport 35lX)

Nettleton Lumber Co., l Drumm Street. ..Kearny 3lX)

Pacific Lumber Co., 3ll California St. . .Sutter 3760

Red River Lumber Co., Monadnock Bldg. ........Gar6e|d 92J2

Redwood Manufacturerr Co., Hobart Building ..Garfield l9l0

Rcynier Lumber Co., ll2 Market Street . .... ...Douglar 0635

Santa Fe Lumber Co., 16 California Strcct ......Kearny 2076

Suddcn & Chrirtcnson, 230 California Strcet . .....Garfield 2tl6

LJnion Lumber Co., Crocker Building .:...... ...Sutter 6170

Van Arrdale-Harrie Lumbcr Co., Sth and Brannan Strectc ..Kcarny 2076

Wendling-Nathu Lumber Co.' ll0 MarLet Street .Sutter 536i1

Weyerhaeueer Saler Co., 215 Market St. . ... ...Davcnport 35fi1

Whitney Co, Thc 16 California St. ... ........Kcarny 556E

Wood Lumbcr Co, E. K,, I Drumm St. ...Kearny 3710

HARDWOODS

Higginr, J. 8., Lumber Co., 123 Sixth Strcct . ..Kearny l0ll

Strable Hardwood Co, 537 Firct Street (Oaklend) .Oakland 245

'White Brothere, Sth and Brannan Streetr ...Suttcr 1367

\llitbeck, R. C, Firrt National Bank Bldg. ........Sutter 2634

PANELS

Marir, H, 8., Panel Co.,735ThirdSt.... ...Douglas6406

SASH AND DOORS

Wheeler-Oegood Co., ll2 Market Street . .Sutter 3,121

CREOSOTED POLES_PILING_TIES

McCormicL, Chas. R., Lumber Co. 215 Market St, ... .....Davenport 3500

WANT ADS

This cotumn of ,,wants,, ffi:ffi;:r"ffits,, is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who Wants to Hire

Ratu 8r.50 pet coturnn incl The Fellow Who Wants to Be Hired

WHITE PINE BOX FACTORY FOR SALE

We have afirst class efficient box factory of 60.000 daily capacity. located in Northern California, rvhich we offer for sale. Good supply of raw material in immediate vicinity. Will give full particulars upon request. Address Box A-127, care California Lumber Merchant.

2-1s-tf

\vE OFFER FOR SALE ONE OF THE LARG. EST, BEST LOCATED ANDPROFITABLE RFTAIL LUMBER YARDS IN SEATTLE. OUR REASON FORSELLING IS THAT WE NEED ALL OF OUR MONEY IN OUR WHOLESALE BUSINESS. IF INTERESTED ADDRESS PIONEER LUMBER COMPANY, HENRY BUILDING, SEATTLE, WASHINGTON. 2-I-3

MANAGER WANTS POSITION

WANTED: Position as manager or auditor, by experienced retail lumberman-7ly'z years with present employer -employed as manag€r two-yard town of three thousand-have shown results-desire change-prefer Southern California-age 34. Address Box A-I03, iare California Lumber Merchant. l-15-2

WANTED TO BUY LUMBFRYARD for cash. Must be in good location. Information will be strictly confidential. Hayward Lumber & Inv. Co., P. O. Bor 155, Los Angeles. ll-156

FOR SALE

RETAIL LUMBER YARD

NICEPROFITABLE

BUSINESS

FINE OPPORTUNITY INVESTMENT .+O TO $sO,MO. ADDRESS BOX A.83, CARE CALIFORNTA LUMBER ilERCHANT. I1-15.tf

JOE

Wanted: An Assistant Manager for a large selling organization located in a Pacific Coast city. Must be experienced in California and \il/estern Pines, a good correspondent and office man and able to sell lumber by mail,. Asquaintance with the Eastern buying public and knowledge of credits is very important. Please address replies to Box A-128, care California Lumber Merchant.

MANAGER WANTS POSITION

2-t5-r

Experienced manager of country yard wants position in California as manager, assistant manager, bookkeeper, estimator or any other position where there will be a chance for advancement. Married, twenty-five years of age. Address Box A-126. care California Lumber Merchant. 2-15-I

A RARE OPPORTUNITY

A growing sash, cabinet and millwork business located in Oakland. Could use additional capital for expansion. Present owners will retain theirinterest.This is a rare opportunity to become interested in a live business. Order files full. Address Box A-91, care California Lumber Merchant. l2-15-r

YARD FOR SALE

.Retail ,luryber yard for sale in good territory. Doing a nice profitable business. Will take 20 to 30 thousand- to handle. Address Box A-1O4, care California Lumber Merchant. 2-t-l

Moco'r nrtrral dnft nd mchnical recirculatirg kiht of erlcdal erd nodcn tt/p€.

Coraplolc hG of dtt kih cqipncnr ncf, er tftat+ treoCcr cern rccording aDd rcgdenig inrtnrl aa$ hnbcnt Dd f,at and cdgc hnbcr rtec|rcr,rl.

This Roof Beauty and Protection

If you've stocked Pioneer,Lock Shingles thetr you KNOW why dealers have to hustle to keep up with the demand !

Because they are the biggest, safest and most beautr' ful lock shingles on the market, their great'oopularity is obvious I Surfaced with non'fading Yosemite rock, they are fire safe andweatherproof-each shingle is complete with its patented lock. No metal fasteners to'rust, stain the roof and eventually faill

This beauty and trouble,free roof protection is worth so much to your customers that their low prices wili amaze them ! Stock up now-let your profits increase along with this growing demand for Pioneer'Lock Shingles I

EASY PAYMENTS FOR RE-ROOFING

\\thcrr _\' 0 11 se ll I'ione er Yoserrrite Rocli Srrrfacecl Shingle s for re-roofitrg ,\'or1 arc sellirrg thc highest t,\'l)e of econ,rtttical roof protcctiorr iurcl ,\'otl 1na\- scllthcnron eASv littt.' 1,:rltttetrts. I iJ.u flre n()t alreirch' rcapirrg thc volunre of business this lrlau asstrres, rr'rite us for conrlrlete ilttails.

ProNrrn Papen Co., INc. Estoblished r888

LOS ANGELES SAN FRANCISCO

PORTLAND SEATTLB

Pioneer Manufactures a Com' plete Line of Roofings and Building Papos

T he P roneer. Locfr Shrngle wtth fis 1':atented loc\ at the lower corner. Abeau. uful and practrcal shmgle

is not expensive !

\\'t':rver Iioohng islruiltu'ith one gr ('rrtprrrpose-tog'ivcthe longr'st ser-r icc. QrriLlitl- is errgirrt'erecl irto it. Sliillcrl rr or-l<nren <lo thcit' part. 'l'hc llrt'stoi rn:Ltcrials:u'c tlsr(1. \\-c:tvcr r', ', 'lrrrg nl ust last.

( )rrthis irssLlr':urcc ,,i servicc thc \\'t'aver replrtation ha. liecn lrrilt. Irr 1rrlr. it rvill hellr,r'orr scll rnorc \\-caver' li,roling.

lircornrrren<l it.

W llAvlrlt l{OO t' CO \l PA N \-

5'-t'/t'r'.rlc,- L. I[' coi'cr. Prcsidcnt

l-ll0 ]iast Sth Strcet. l-os .\ngelcs

I'clephortc lllirxr<ln'a.r' 078'l